Walk-Ins Welcome

We're switching gears this week! No guests, no webinars, just Nick and Michael reflecting on what it means to lead well when things slow down.After a packed few months of interviews, webinars, and travel, the guys are stepping back to share personal stories from their own summer reset, including an 8-day, 3,000-mile camping trip to Maine, a deep dive into instrument flight training, and a very real conversation about burnout, balance, and what the “slow season” actually means for urgent care leaders.This episode is a reminder that growth doesn't always happen in the grind. Sometimes, it's in the margin. And whether you're flying, driving, or just staying home, taking a break might be the best thing you do for your team, and yourself, this summer.

With summer in full swing and lots of folks (ourselves included) taking some time for vacations and travel, we're mixing things up this week with a special rewind episode.We're bringing back one of our all-time favorites from last year—a powerful conversation with Lyn Askin from EOS Worldwide. Lyn shares how a life-threatening health scare pushed him to rethink everything about how he ran his business—and how implementing the Entrepreneurial Operating System (EOS) completely transformed it.We're talking 3x revenue growth, 7x profit, and building a company that could run without him. If you're feeling stuck in the day-to-day or wondering what it takes to scale sustainably, this episode is a must-listen.Let's dive into this encore—enjoy the replay!

This week, we're sharing something special: Michael's full talk from the 2025 Urgent Care Association (UCA) Conference in Dallas. Titled The Front Desk Evolution, this session was standing-room-only and sparked conversations that continued long after the conference ended.In this high-impact presentation, Michael makes the case that the front desk is not just a cost center—it's your clinic's most underutilized sales team. From phone scripts to objection handling and AI-enhanced booking tools, this session is loaded with actionable strategies you can take back to your clinic immediately.If you're ready to stop leaving thousands of dollars in missed appointments on the table, this is the episode for you.

Michael is back after a whirlwind week at the 2025 Urgent Care Association (UCA) Conference in Dallas—and he's recapping the entire event with Nick. From standing-room-only sessions to surprise podcast shoutouts, this episode is a full debrief of everything that went down.Michael shares the behind-the-scenes of his packed talk, Front Desk Evolution, which sparked a lot of head-nodding and follow-up conversations. Turns out, many clinics still treat the front desk as an afterthought—and it's costing them thousands in lost patient opportunities.This one is part conference recap, part culture commentary (yes, Uber stories included), and all about what healthcare leaders should be paying attention to if they want to grow their clinics in 2025 and beyond.

Today's episode is a deep dive into real-world urgent care marketing—and what it actually takes to grow and scale a multi-location clinic.Nick and Michael are joined by Chryssa Rich, Director of Marketing at Primary Health Medical Group, a physician-owned, 24-location urgent care brand based in Idaho.With 12 years of experience leading marketing at Primary Health—and a career that spans finance, real estate, automotive, and entertainment—Chryssa brings a seasoned operator's perspective to the mic. You'll hear what's worked, what hasn't, and what most clinics are still getting wrong when it comes to measuring ROI, driving repeat visits, and building long-term brand trust in their communities.From billboards to direct mail to an in-house built real-time patient waiting widget, Chryssa shares how Primary Health mixes old-school and new-school tactics to keep waiting rooms full and patients coming back.This episode is packed with marketing takeaways for urgent care clinic owners, directors, and anyone juggling strategy with daily operations—and it's a must-listen for any startup clinic trying to scale without wasting money on the wrong moves.

This week's episode is a little different. The PCMP team has been on the ground at the UCA Convention, connecting with forward-thinking clinic owners and operators from across the country. So instead of our usual format, we're bringing you a high-impact clip from our latest live webinar: “How to Use Google Ads to Beat the Summer Slump.”In this session, Michael and Nick are joined by our in-house Google Ads expert, Philip, to unpack real-world strategies that are working right now to drive volume and visibility during the slower months.

Nick and Michael are back behind the mics diving into one of the biggest mistakes clinics make: putting all their eggs—and their patient acquisition—into one basket.From paid ads to word-of-mouth to grassroots outreach, they break down why true growth only happens when you build everywhere, not just online. It's part marketing strategy, part reality check, and 100% focused on helping your urgent care become the go-to clinic in your community.Get ready for practical tips, real-world examples, and a reminder that omnipresence (not just Google Ads) is the real secret to scaling.

Vision isn't just a buzzword—it's the difference between a clinic that coasts and one that climbs.Nick and Michael (Milo's tea in hand) dig into why so many urgent care owners are unknowingly flying VFR—reactive, unstructured, and stuck below the clouds. With aviation as the metaphor, they draw a clear line between clinics that are just getting by and those operating with intention, strategy, and altitude.It's part story, part strategy, and packed with insights for anyone ready to stop winging it—and start scaling with purpose.

Today's episode is all about choosing the right software to scale your urgent care clinic—without getting burned by the wrong vendor.Nick and Michael are joined by two powerhouse guests: Jim Dhein from athenahealth and Warren Herring, President and CEO of TrustCare Health, a 12-location urgent care powerhouse in Mississippi.This episode is a first for the show—bringing on both the tech vendor and the clinic leader using the tech in real life. You'll get a full-circle view of what it's really like to grow a multi-location clinic with Athena as your EHR and patient management platform.Jim Dhein has spent his entire career in healthcare—from clinical diagnostics to sales leadership—and now serves as Director of Urgent Care at athenahealth, where he focuses on helping clinics scale smarter with better tools.Warren Herring founded TrustCare in 2012 and has grown it into one of the region's largest independent urgent, primary, and pediatric care groups. With degrees from Samford and Tulane, and a track record of expansion into mental health and primary care, Warren brings the real-world operator perspective to this tech conversation.From ambient AI tools like SUKI and automated phone systems like Flip, to the practical pain (and payoff) of switching EHRs, this is a can't-miss for clinic owners serious about scaling.

Today's episode is all about the real cost of marketing (or not marketing

Nick and Michael sit down with Geoffrey Gu, co-founder and CEO of Fluency, to discuss how AI is revolutionizing efficiency in urgent care clinics. Geoffrey shares the story behind Fluency, an AI-powered clinical co-pilot designed to streamline patient intake, clinical documentation, and coding processes. Learn how Fluency's EHR-agnostic platform helps urgent care providers reduce door-to-door time, handle high patient volumes without additional staffing, and improve overall patient care. Plus, Geoffrey offers an exclusive risk-free 50-day trial of Fluency for Walk-Ins Welcome listeners by mentioning the podcast. Tune in to hear how AI can give urgent care clinics the tools they need to scale and deliver better care.About Geoffrey:Geoffrey is the co-founder and CEO of Fluency, a clinical AI copilot for urgent cares. Fluency uses AI to gather patient history -- including HPI, ROS, and PFSH -- in the waiting room and translates patient responses into clinical notes with predictive diagnoses, treatment plans, and relevant billing codes to allow for a streamlined patient encounter.Geoffrey studied human biology as a premedical student from the University of Southern California. He was on the path for medical school before noticing the monotonous challenges that healthcare providers face daily, which inspired him to start Fluency. He aims to relieve workflow burdens at every step of the patient care journey, from automating intake to post-visit clinical notes.At Fluency, Geoffrey is determined to bring the capabilities of AI to every urgent care, allowing clinics to see more patients.https://www.instagram.com/fluencyhq , https://www.linkedin.com/company/fluencyhealth/ Connect with Geoffrey:https://www.linkedin.com/in/geoffrey-gu-828843183/

Dive into the dynamic world of healthcare marketing with "Walk-Ins Welcome: A Healthcare Marketing Podcast," presented by Nick Hoard and Michael Ray from Patient Care Marketing Pros. This weekly podcast is your essential guide to navigating the complexities of marketing in the healthcare sector. Each episode, Nick and Michael offer a blend of expert advice, engaging interviews, and inspiring success stories to equip you with the knowledge and tools needed to boost your clinic's patient volume. From the latest marketing strategies to insights on industry trends, "Walk-Ins Welcome" is designed to inspire healthcare professionals and marketers alike to achieve greater success.

In this week's episode, Nick and Michael speak with Joe Brennan, Vice President at TytoCare. TytoCare is a platform that combines software and hardware to provide virtual care with remote examination capabilities. The device, about the size of half a baseball, includes features such as an otoscope, stethoscope, derm camera, and infrared thermometer. It can be paired with other peripheral devices like a blood pressure cuff and weight scale. TytoCare is used in various settings, including urgent care clinics, schools, and on-site clinics. Throughout the episode, they discuss the future of telehealth and how to expand access to healthcare with TytoCare. Learn more about TytoCare https://www.tytocare.com/ Connect with Joe: https://www.linkedin.com/in/joe-brennan-88a8004/ Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay connected with Patient Care Marketing Pros! Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠