Podcasts about global strategy director

Welcome to an audio-led edition. Today's episode of the Unmade podcast features the second stop on our Compass tour, where we took the temperature of the Brisbane media and marketing community. Plus, further down, in the Unmade Index, SCA's share price spike begins to unwind.If you've been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025* Member-only content and our paywalled archives; * Your own copy of Media Unmade.Trust, finding consensus in the fractious TV market, and Facebook's declining relevance for marketersLast week saw Unmade's Compass tour hit the Eastern seaboard with the Brisbane edition of the event delivering an excellent conversation.Among the topics was the opportunity that a more complicated marketing environment creates for brands that are good at what they do. Jonathan Kerr, Chief Growth Officer of Budget Direct observed: “I like complexity. I'm tired, but I like complexity because best navigator wins.”Meanwhile Cath Brands, CMO of B2B pricing specialists FlintFox, raised a topic that has come up a number of times during Compass: growing scepticism towards the effectiveness claims of some of the global digital platforms. She observed: “As a marketer, Facebook is so 1980s in my mind. I'm over it as a platform from an advertising perspective.” However she acknowledged that other Meta brands are still drawing audiences: “The cool kids aren't on Facebook but they are on Instagram.”Michael Crutcher, now a PR executive and a former editor of the Courier Mail said the industry needs to start talking about “the looming war between social media and mainstream media in Australia”, with Meta and potentially Google dropping out of their news funding deals. He added: “And 2025 is going to be nuclear for that.”Meanwhile, Simon Murphy, chief strategy officer for Publicis Worldwide Australia, suggested that social media is benefitting from a decline in public trust in established news outlets. He warned: “There's a crisis of trust and social media definitely plays into that space. They're filling that void.”Kerr, who is one of the biggest buyers of TV advertising in the country also had a warning for the TV networks: “I am annoyed with TV. It's really sad to see the way they can't come together. I always say ‘never be hard to buy'. We're at the point where it's worth coming together to make it so that it's a much more tradeable, understood medium. TV is such a wonderful medium if you want to deliver a brand narrative and a story so I think it would be truly wonderful if they said ‘Let's save this together'.”* Jonathan Kerr, Chief Growth Officer, Budget Direct* Cath Brands, CMO, FlintFox* Michael Crutcher, Director, 55 Comms* Simon Murphy, Global Strategy Director, Publicis* Jennifer Garner, Senior VP of sales, EpsilonUnmade Index flattens as SCA recovery runs out of steamA day after Southern Cross Austereo's share price unexpectedly spiked upwards by 12.6%, it lost 5.2% yesterday, taking it back down to a market capitalisation of $130m.It was a mixed day for Australia's listed media and marketing stocks. Nine gained 0.4%, while Ooh Media lost 0.4%.Among the broadcasters, ARN Media had the best day, gaining 2.9%.The Unmade Index finished the day flat on 447.5 points.Time to leave you to your Thursday.Today's podcast was edited by Abe's Audio.We'll be back with more tomorrow.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Dive into the latest UK donor trends with Anjali Bewtra, Global Strategy Director at Blue State, as she uncovers key behaviours shaping the charitable landscape in 2023. With UK donations reaching a staggering £13.9 billion, the data reveals that donors are increasingly prioritising quality over quantity. Discover how 90% of donors are supporting local and national causes, while younger generations and high-income households are stepping up their generosity. This session also highlights the growing impact of faith-based and ethnic minority communities, the rise in health charity donations, and the emerging trend of gaming for good. If you enjoyed this episode, hit follow and turn on notifications to be the first to know when new episodes drop. We can't wait to have you back! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Brandon Kleinman is the Founder of Birthday App, Showroom Inc., Laurel & Wolf, and BrainMuffin. He previously served as an Imagineer at Disney, and Global Strategy DIrector at TWBA/Chiat/Day.   What You'll Learn ●      How to overcome self-doubt. ●      The most important questions to ask ourselves. ●      How to find the path to innovation. ●      Choosing innovation versus tradition.   Timestamps ·       [04:20] Getting into entrepreneurship. ·       [07:32] Where did Brandon's confidence come from? ·       [10:42] Overcoming self-doubt. ·       [12:19] Getting into interior design. ·       [18:21] Important questions to ask about what's possible. ·       [24:35] The huge success of Birthday App. ·       [27:11] Brandon's philosophy on innovation. ·       [32:26] Innovation and disruption vs tradition. ·       [40:56] Fairness as a concept. ·       [43:18] The best part of this podcast.   Memorable Quotes ·       “The best questions make you feel like an idiot.” – Brandon Kleinman [19:19] ·       “Efficiency is extremely overrated.” – Brandon Kleinman [38:25] ·       “Fairness is not a real concept.” – Brandon Kleinman [41:27]     Social Media LinkedIn:         Brandon Kleinman. Instagram:       @bksenior. Twitter:            @bksenior.     Websites birthday.app.

This time it's not about any one person's famous order, but about McDonald's itself as a famous order.  The new "As Featured In" campaign rolls out across 100 markets. We talk with Global Managing Director, Brandon Pracht and Global Strategy Director, Tass Tsitsopoulos, both of W+K, NY.

David Armano doesn't miss when it comes to spotting a trend. His latest Substack is evidence. A marketing and CX leader who has worked with some of the most recognizable names in business, assisting brands as they evolve with technology, he spent a decade as the Global Strategy Director for Edelman, worked on autonomous vehicles for Cruise and now currently leads marketing at Soul Machines, an AI Avatar platform and spends his time focused on Generative AI, Enterprise LLMs, and the evolution of the customer experience.

Join us for episode #109 where we welcomed Alison UnstedAlison has over 25 years' experience gained in both operational and specialist global HR leadership roles across professional services, retail and STEM industries working for employers such as law firm Hogan Lovells, the John Lewis Partnership and BAE Systems plc. She is a subject matter expert in the field of diversity, inclusion, and workplace wellbeing.Alison is UK CEO & Global Strategy Director for the City Mental Health Alliance, a global network of large organisations, predominately in the financial and professional services sector, collaborating together to create mentally healthy workplaces.In her role, Alison works closely with the Board to set and deliver the CMHA strategy to ensure CMHA is well positioned to deliver to its future vision. Alison leads the Thriving at Work programme, working closely with member organisations, providing workplace assessments and consultancy support in helping them to identify priority areas in terms of mental wellbeing in the workplace, providing practical guidance, and working collaboratively across member organisations to deliver projects that support these priorities.Tune in to catch up on all of the above!

In today's bonus show, our expert hosts, David M. Brear and Mauricio Magaldi, are joined by some great guests to ask: "Why should governments embrace new payment technologies?” This week's guests include: Mauricio Magaldi, Global Strategy Director of Crypto, 11:FS Chris Holmes, Baron Holmes of Richmond Janay Eyo, Director of Financial Policy, Chamber of Progress Innovation can often move a lot faster than the bureaucracy - and sometimes that's a good thing when it comes to risk and regulation. But with payments technology growing, evolving, and offering solutions to some of the world's big problems - is it time for governments globally to catch up? Our amazing panel discuss how governments and payments technology work together, the potential solutions from blockchain, and how the future of payments will shape the future of our biggest economies. If you enjoyed the show, don't forget to subscribe and leave a review! Want to join the conversation on all the topics discussed? Tweet the show at: www.twitter.com/bchaininsider Special Guests: Chris Holmes, David M. Brear , and Janay Eyo.

Lacklustre Banking experiences got you down? Let's change that! Join us for a captivating conversation with Nicole Perry, Global Strategy Director Digital Business Growth at 11:FS Ventures, as she shares her unique approach to digital transformation in the financial sector. With her sharp insights and thought-provoking views, Nicole shares the secret to truly customer-driven, frictionless banking. Get ready to be inspired and learn what it takes to revolutionise the industry and how the power of understanding your customers' "jobs to be done" has the potential to shape the banking landscape into a customer-driven digital experience. We are certain that Nicole's engaging conversation, knowledge of the industry, raspy Glaswegian accent and wit will have you hooked!

Our expert hosts, Benjamin Ensor and Amy Gavin, are joined by some great guests to talk about the most notable fintech, financial services and banking news from the past week. This week's guests include: Collin Galster, VP - International, Nova Credit/Non-Executive Director, Nova Credit UK Umer Suleman, Global Head of Risk, Wahed Invest With soundclips from: Mauricio Magaldi, Global Strategy Director of Crypto, 11:FS We cover the following stories from the fintech and financial services space: Nova Credit becomes UK's first cross-border credit reference provider - 5.25 Aramco-backed fintech opens bank branch in London to help Muslims invest - 17.20 US banks plan payment wallet to compete with PayPal, Apple Pay - 28:45 Brazil and Argentina to discuss common currency - 40:55 Keyzy raises £3m to help first-time buyers get a leg up on the property ladder- 48:40 India's PhonePe tops $12bn valuation in new funding - 50:25 Fintech Insider mailbag - 52:00 Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. It's hosted by a rotation of 11:FS experts including David M. Brear, Ross Gallagher, Benjamin Ensor, and Kate Moody - as well as a range of brilliant guests. We cover the latest global news, bring you interviews from industry experts or take a deep dive into subject matters such as APIs, AI or digital banking. If you enjoyed this episode, don't forget to subscribe and please leave a review Send us your questions for the Fintech Insider Mailbag here (https://11fscompany.typeform.com/to/kBMan5qL?typeform-source=t.co) Follow us on Twitter: @fintechinsiders where you can ask the hosts questions, or email podcasts@11fs.com! Special Guests: Collin Galster, Mauricio Magaldi, and Umer Suleman.

One of the biggest challenges for businesses that utilise physical manufacturing is unexpected breakdowns and failures. The failure of one small bearing could take an entire production offline and stop a business dead in its tracks. This has led to many businesses to pivot away from one-point sales and towards the use of intelligent products and services which not only provide monitoring and maintenance, but also can help your business become more efficient. So how has the field of Intelligent Products and Services been developing over the past few years, and how can it help predict the unexpected for your business?On this episode of Future Sight, host Liz Lugnier speaks to- Nicolas Rousseau – Executive Vice-President, Capgemini EngineeringManaging Director, Digital Engineering and Manufacturing Group Offer Leader, Intelligent Products & ServicesRousseau's role with Capgemini focuses on intelligent industry, working with companies to develop a holistic view of products, software, data, and services to improve customer interaction, business operations, R&D, engineering, manufacturing, and supply chains.With more than 20 years of experience in identifying and applying next-generation technologies and organizational models to create business outcomes, he helps clients structure innovative business models and engineering organizations to address new, complex systems that increase efficiency and operate at scale.Elisabet Svensson – Global Strategy Director, Innovation & Digital Solutions at SKF Group Elisabet has more than 15 years of experience in lean and agile leadership in the automation and software industry and has led strategic partnerships with Telia and Microsoft creating new business for both parties. In addition to her current position as Global Strategy Director at SKF AB, she has also worked in roles including CEO and COO in Axiell, Cactus, and Volvo. She also believes in driving business success with ambitious and clear goals to empower organizations and work autonomously. She has helped decrease customer delivery time and cost by 20-50% and ultimately increase customer satisfaction with smart digital solutions.  You can listen back to some our previous episodes of Future Sight episodes below:Sustainability in Automotive https://www.capgemini.com/insights/research-library/all-roads-lead-to-sustainability/Sustainable IT https://www.capgemini.com/insights/research-library/future-sight-it-takes-ctrl-the-sustainable-way/Future Sight podcast is brought to you by Capgemini Invent and lead by Afashan Sayyed. This episode was hosted by Liz Lugnier and produced by Thomas O'Mahony.You can find out more about them at https://www.capgemini.com/service/invent/ and follow them on Twitter https://twitter.com/CapgeminiInvent.

Mauricio Magaldi is Global Strategy Director for crypto at 11:FS, a digital banking and financial services consultancy out of London. He's also the host of the BlockDrops and BlockTalks podcasts, plays drums for a heavy metal band, has two cats and advises several startups in the crypto space. We talk about his path from leading enterprise blockchain efforts for IBM in Latin America in 2017 to becoming a full-on crypto degen, podcast host and influencer in the Brazil crypto space. Mauricio discusses his involvement in the upcoming Blockchain Rio conference, and shares his views on why the crypto legislation working through the Brazilian Congress may be harmful to innovation in the country if the needs of startups aren't taken into account. Note: this is a crossover episode! Mauricio and I record an episode in Portuguese so be sure to check that out on his channel! Link to BlockDrops podcast here Twitter: @blockdropspod Linkedin: @magaldi Please follow and subscribe to Brazil Crypto Report for more news, analysis and interviews looking at the Brazil crypto ecosystem

Our expert host, Gwera Kiwana, is joined by Mauricio Magaldi, Global Strategy Director for Crypto at 11:FS, to talk about something exciting we've been cooking up here at 11:FS. Our latest report - How web3 is shaping the future of finance - is out now! There's so much hype floating around about web3, but also so much opportunity. So we decided to do an explainer that unpacks what web3 actually means, how it'll impact financial services, the risks and the opportunities. Time to take a deep dive. All this and much much more on today's bonus episode! Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. It's hosted by a rotation of 11:FS experts including David M. Brear, Simon Taylor, Jason Bates and Gwera Kiwana, as well as a range of brilliant guests. We cover the latest global news, bring you interviews from industry experts or take a deep dive into subject matters such as APIs, AI or digital banking. If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: @fintechinsiders where you can ask the hosts questions, or email podcasts@11fs.com! Special Guest: Mauricio Magaldi.

gm. Today, we're bringing you a bonus episode! Our expert host, Gwera Kiwana, is joined by Mauricio Magaldi, Global Strategy Director for Crypto at 11:FS, to talk about something exciting we've been cooking up here at 11:FS. Our latest report - How web3 is shaping the future of finance - is out now! There's so much hype floating around about web3, but also so much opportunity. So we decided to do an explainer that unpacks what web3 actually means, how it'll impact financial services, the risks, as well as the opportunities. Time to take a deep dive. All this and much much more on today's bonus episode! If you enjoyed the show, don't forget to subscribe and leave a review! Want to join the conversation on all the topics discussed? Tweet the show at: www.twitter.com/bchaininsider Special Guests: Gwera Kiwana and Mauricio Magaldi.

gm. Simon Taylor and Cuy Sheffield are back this week to take another deep dive, this time into all things scaling and layer 2, including: Why do we want decentralisation and how is it achieved in traditional PoW blockchains? What solutions have been proposed and implemented for the scalability problem? And what are the main trade-offs at play? All of this, and much much more. We are also joined by some amazing guests: * Mauricio Magaldi, Global Strategy Director, Crypto at 11:FS * Yessin Schiegg, CFO at NEAR Foundation This episode is sponsored by Visa. This episode is brought to you by Visa, one of the world's leaders in digital payments. Crypto has opened up a new world of possibility. And Visa is helping everyone take part. Visa enables commerce across their network and crypto networks through solutions like Fintech Fast Track, a quick and easy way for crypto innovators to issue payment credentials. Join us in this new money movement. Learn more at visa.com/crypto (https://partner.visa.com/homepage.html?utm_source=partner&utm_medium=affiliate&utm_content=sponsored-podcast_english_60min0sec&utm_campaign=us_fintech_q3-fy21-11fs-fintechinsider&utm_creative=awareness_11fs-fintech-insider). If you enjoyed the show, don't forget to subscribe and leave a review! Want to join the conversation on all the topics discussed? Tweet the show at: www.twitter.com/bchaininsider Special Guests: Mauricio Magaldi and Yessin Schiegg.

Com o hype do tema metaverso e o constante aumento das possibilidades nas operações digitais, a blockchain ganha mais protagonismo a cada dia. Mas isso quer dizer que pode-se aplicar blockchain em tudo e sua empresa precisa da tecnologia imediatamente? Para nos ajudar a entender um pouco mais do assunto, Daniel Prianti e Felipe Gracias conversaram com Mauricio Magaldi, Global Strategy Director de criptomoedas da 11:FS e um dos principais especialistas em blockchain no Brasil. Não perca! 

This week, in Behind the Winning Idea and our last episode of 2021, we explore the strategy, execution and outcome of Persil: Dirt for Good, awarded Gold in Brand Purpose and a Sustainability Award in this year's WARC Awards for Effectiveness. Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns. We spoke to Tati Lindenberg, Vice President of Marketing, Dirt Is Good at Unilever and Rachael Stets, Global Strategy Director at MullenLowe to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In the fourth season of the Affiliate Marketing Podcast, we have lined up a whole host of guests who will share their industry insights and this season is our biggest yet! This week, Lee-Ann Johnstone sat with Kevin Edwards to discuss the trends in the affiliate marketing industry. Kevin Edwards has worked in affiliate marketing for 19 years, including management of some of the UK's largest affiliate campaigns across several verticals. Kevin joined the global affiliate network and UK's largest performance network Awin in 2006 and became the Global Strategy Director in 2014.  In his role, he particularly helps to put together The Awin Report, a goldmine for those in the affiliate industry.Listen to hear more about:-          What is Awin and to get an overview of Kevin's role as the Global Strategy Director-          How the COVID-19 pandemic has affected brands and the positive consequences or innovations that came out of it. -          Kevin's takeaways from the current state of affiliate marketing -          The mistakes brands and affiliate managers do when managing affiliate programs Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER's Affiliate Marketing Podcast.”

David Armano, Founder of Armano Design Group, strategist, marketer and former Global Strategy Director for Edelman, joins Carol Roth to talk about his journey with work displacement during the pandemic and the future of work. David and Carol discuss whether companies should be involved in “social impact” causes, the disruption of education, the creator economy and cryptocurrency. Plus, a “Now You... Source

David Armano, Founder of Armano Design Group, strategist, marketer and former Global Strategy Director for Edelman, joins Carol Roth to talk about his journey with work displacement during the pandemic and the future of work. David and Carol discuss whether companies should be involved in “social impact” causes, the disruption of education, the creator economy […]

Christopher Marich, Co-Founder and Global Strategy Director - MySky - HQ Switzerland Chris is a charismatic and energetic young man clearly enjoying his business and opportunities. Together with Kirill Kim a successful entrepreneur specializing in the banking and finance industry they have created an independent tech platform to control costs and save time while running private jets and flights.   During the session we discuss: From Audit to Spend Management Analysis of the past - present and the future Areas to overcome: No standardization Fragmentation Opacity Outdated processes Small margins - limited visibility into budgets  We cover 5 Things - prospective aircraft owners should know before entering the market: Efficiency is cash in the bank! 20% of spend could be reduced Make informed financial decisions Transparency is key Insist on a clear picture of the total ownership cost and how they are benchmarked?  

Camilla Sylvest, the Executive VP for Commercial Strategy and Corporate Affairs at Novo Nordisk speaks with Sonja Lousdal, Manyone's Global Strategy Director for Healthcare, about the megatrends affecting the pharma industry. They discuss how Novo Nordisk is pursuing digital transformation, how COVID-19 has acted as a catalyst to fast-forward it, and finally how sustainability is transforming the industry by becoming an inherent component for any brand today.

We speak with luxury branding expert Ana Andjelic about the imagined communities that form around identity brands, the importance of hacking subculture over hacking growth, and the gendered stories that tap into our collective psyche.“Brands now create a sense of belonging to a specific community which is imagined, because we don’t know those people, we just know we like similar things and we share the same values.”Ana is the former Chief Brand Officer for Rebecca Minkoff, former SVP and Global Strategy Director for Havas’ LuxHub, and currently serves as an Executive Brand Consultant for companies like David Yurman and Mansur Gavriel.She’s also a Doctor of Sociology, prolific writer on all things retail, consumer behavior, branding and strategy.Read all of Ana’s writing: http://www.andjelicaaa.com/Read the article we discussed where Ana describes the value of hacking culture: https://medium.com/@andjelicaaa/hacking-culture-hacking-growth-a0cbf22917cfFor more brand strategy thinking: https://www.theconceptbureau.com/

Ana Andjelic is a strategy executive with wide-ranging experience on the agency and client sides. Recent roles include Chief Brand Officer at fashion retailer Rebecca Minkoff and SVP, Global Strategy Director at Havas LuxHub. Past agency experience includes time at Droga5, HUGE, The Barbarian Group, and Razorfish. Ana also has a PhD in sociology and has published dozens of articles about luxury and fashion branding, the experience economy, social influence, content strategy, and more. Her writing has been published in The Guardian, Fast Company, AdAge, Adweek, LeanLuxe, Luxury Daily, Glossy, Campaign, and Form Design Magazine. In 2018, she was listed by Forbes as one of the top 50 Chief Marketers in 2018 who "serve as models of a new, emerging and disruptive chief marketer." She's been recognized as one of the "Luxury Women to Watch" by Luxury Daily and one of the top 10 digital strategists by The Guardian. I kicked things off by asking Ana about her PhD-why she chose to pursue it and how it's impacted her career. Then we talked about a term she writes about "social currency." I asked what it means and why it's important. Next, we talked about how she defines "brand experience" and what brands should do to create compelling brand experiences and social influence. Ana says, "These days, the strength of the brand is how successfully it can defy the strength of the algorithm." To do so, she suggests brands must exhibit at least one of her 4 Cs of the modern brand: Community Content Curation Collaborations Throughout the interview, Ana lists quite a few brands she's interested in because they're "trying something new," including GOOP, Casper, Net-a-Porter, The Upper House (a luxury hotel in Hong Kong), Rapha (cycling clothing and accessories), Tracksmith (running gear), Away (luggage), Glossier, and MUJI. Wrapping up the conversation, I asked Ana for book recommendations. She likes Value Proposition Design (by the authors of Business Model Generation), This is Service Design Thinking, and a series called Brand. Balance., which she describes as "little booklets [that explore] what iconic brands have done right ... a deep dive into the brand aesthetics, identity, and then the brand expression." She also recommends books in the field of behavioral economics, such as those by Daniel Kahneman, Amos Tversky, and Bruno Latour. Lastly, Ana offered some advice to young and/or junior people in branding and marketing: "I overall believe that people need to think more. They're too trusting of ideas-they just adopt ideas without critical thinking. Whatever can inspire junior people, or advance their critical thinking ... I would advise that. And then, ... I cannot underscore [enough] the importance of observation and being very aware that one's own perspective is limited. So, that means travel, expose yourself to other cultures, observe how people behave, observe obstacles, how they overcome obstacles in their behavior, and just be very open." To learn more about Ana, visit her website or find her on Medium, LinkedIn, Twitter, Instagram, or Facebook.

As Co-Founder and Global Strategy Director of 5 Gyres, Anne Cummins has made it her mission to help reduce the alarming danger to our ocean life and plastic pollution.  By urging large product producers to reduce or eliminate the amount of microbeads in their products, over 16 billion microbeads have been diverted from oceans and lakes. The work of 5 Gyres has lead to pledges by major personal care companies including Johnson & Johnson, Proctor and Gamble and The Body Shop to voluntarily remove microbeads from their products.  In this episode, Anne shares about the progress and mission of 5 Gyres.  Let's do this.

As Co-Founder and Global Strategy Director of 5 Gyres, Anne Cummins has made it her mission to help reduce the alarming danger to our ocean life and plastic pollution.  By urging large product producers to reduce or eliminate the amount of microbeads in their products, over 16 billion microbeads have been diverted from oceans and lakes. The work of 5 Gyres has lead to pledges by major personal care companies including Johnson & Johnson, Proctor and Gamble and The Body Shop to voluntarily remove microbeads from their products.  In this episode, Anne shares about the progress and mission of 5 Gyres.  Let's do this.

David Armano, Global Strategy Director at Edelman, joins Social Pros to discuss the relationship between word of mouth and influencer marketing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud  Airtable   Consumers Trust Influencers Did you know that 63% of consumers trust influencers about brands more than they trust brands about brands? This has got to be one of the most undeniable proof points for the viability of peer to peer influence. Yet, so many brands still shy away from influencer marketing. The truth is that consumers are more likely to believe what they hear about a brand via word of mouth than what the brand says about themselves. Consumers listen to influencers because they trust them, and they’re entertained by them in some way. However, it’s not all sunshine and rainbows in the influencer space. As David Armano cautions, the influencer marketing space has a lot of rampant fraud. Yes, brands can leverage influencers to get in front of the right audiences. But, technologies also have the power to drive fake followers and engagement using bot farms, which can damage the authenticity of the results. In This Episode: 06:08 – How Edelman structures their social digital team 08:34 – How social campaigns have evolved over the last decade 15:36 – How much testing and experimentation brands should do in social digital 20:17 – How Edelman’s Trust Barometer works 25:07 – The relationship between influencer marketing and word of mouth 29:28 – How to assess whether a spokesperson is suitable for a brand promotion 35:48 – How issues in crisis communication has changed in the era of social Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out more about how Airtable can help you organize your work and get your free guide on how to use your social media calendar better Learn more about Edelman and how they can help you earn trust through communications Download the results from the 2019 Edelman Trust Barometer   Visit SocialPros.com for more insights from your favorite social media marketers.

This week on DisrupTV, we interviewed David Armano, Global Strategy Director at Edelman, Sandi Lin, CEO & Co-Founder at Skilljar, Doug Henschen, VP & Principal Analyst at Constellation Research. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Joseph Robertson's job is to convince politicians to focus on Climate Change, and we get into many strategies and stories on how to do just that. Joseph’s a powerhouse when it comes to working together with political bodies to get them to understand and act on the impending climate change issue. He not only plays a key role in getting Congress to focus on sustainable solutions, but he also has a great way of rallying up great people to join the cause. This episode gave me a bit of hope in the world. That with so many frequent catastrophes this year, more and more people are finally noticing what’s going on. And that people like you and me can actually make a difference in not just food, but policy, and so many other avenues. Thank you, Darin Detwiler, for this amazing guest. Perspectives like these really shock my system and it’s so cool getting a different, positive perspective on what’s going on in the world. Sponsor This episode is sponsored by the West Coast Nuriv Music and Tech festival a free music festival on March 6th, or the day before Expo West opens its doors. We have bands like The Bombpops, Direct Hit, Dog Party (opened for Green Day tour, 2017), Get Dead and a "Mystery" Headliner! FAT Wreck Chords presents, NURIV 2019 at the E Sports Arena in Santa Ana. email: innovate.today@virun.com to get on the list and a chance for a VIP spot as well. invite your friends! If you want to sponsor, email customer.service@virun.com ..we have a few open spots for sponsorship. Show Notes Citizens Climate Lobby – A grassroots organization focused on education Geocitizen – A staff for free lifelong education Geoversity Foundation- Connecting and collaborating people in the policy space. Focus on sustainability How does the US view sustainability?: My World Survey. The general public feels like it’s common sense to solve sustainability options. Institutions and leaders have constraints Is Shifting Policy Difficult?: yes, it’s very difficult. You have to keep on coming back again and again to get them to say yes. Farm Bill Describe the Steps it took to where you are today?: I studied Philosophy. Then a masters in Spanish Language Literature, then I started a publishing company. After writing a ton, I ended up at Citizen’s Climate Lobby. Frontier Work Article on Joseph Robertson’s blog How do you inspire people to do more Frontier Work?: You never really get anyone to do it. People become inspired. 21 Lessons for the 21st Century by Yuval Noah Harari  Why Does Your Food job Rock?: I get to work on ideas that people seem to be impossible and make them possible. How long does it take to convince someone that what you’re working on is a good idea?: A split second. What is our biggest problem in food?: Scale. The population is growning and the more wealthy a country becomes, the more they consume resource intensive food. There are so many moving parts. We’ve used technology to improve the food supply, but we are quickly exhausting that technology. We need to regenerate the soil. Our food system is very stressed. There will be a huge focus on data and food. Someone who wants to work on food, and food systems, there are many opportunities. Stockholm Food Forum - The Eat Foundation in Norway David Brooks Aspen Ideas Festival NPR: Community will allow the US to save itself Reinventing Fire, Amy Lovins The Big Lebowski – The whole script is based on words that other people have said. The Narrative of the Life of Fredrick Douglass (autobiography) How do we work with Citizen’s Climate lobby?: citizensclimatelobby.org Twitter: @poet_economist JR@citizensclimate.org

Anna Cummins, co-founder of the 5 Gyres institute, has devoted her life to fight the plastics that are contaminating our waters. Did you know that today there are 5.25 trillion pieces of plastics on the surface of the oceans? Water bottles, plastic bags and other waste that end up in the water fragmentize and are subsequently eaten by fish – and then go further up the food value chain. Anna tells about the plastic pollution we see in all our oceans and what can be done about it. Guest on this episode: Anna Cummins, co-founder and Global Strategy Director of 5 Gyres institute.

This is a conversation with David Armano, the Global Strategy Director of Edelman. David was part of the founding team at the Dachis Group, the VP of Experience Design at Critical Mass, a VP and ACD at Digitas, and a Senior Creative Director at Agency.com. He’s spent his career leading multidisciplinary teams for clients like HP, Adidas, Hilton, AllState, P&G, Lego, and many others. Enjoy!

Tom Fletcher is the former British Ambassador to Lebanon, an author and the current Global Strategy Director for the Global Business Coalition for Education. Tom's interview was featured in Better Angels episode 'Finding Your Voice'. Listen to the full conversation in this interview special.         

Climate change & TPP are arguably the most threatening and troubling issues of today. Adam Weisman is an organizer with Global Justice for Animals & the Environment (GJAE), Global Justice for Animals & the Environment http://gjae.org(orv http://freetradekillsanimals.org) TradeJustice New York Metro website:   http://tradejustice.net. 2nd half is on the Paris COP Summit with Laughlin Artz & Joe Robertson. Laughlin Artz has worked with thousands of individuals and in partnership with organizations such as the Hunger Project, Head Start, the International Red Cross, and the Field Robotics Center at Carnegie Mellon University. Joseph Robertson is Global Strategy Director for the non-partisan non-profit Citizens' Climate Lobby. He is author of the book Building a Green Economy: On the Economics of Carbon Pricing & the Transition to Clean, Renewable Fuels. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/abwmitchellrabin/support