Podcasts about service design thinking

We discuss how Marc's book, "This is Service Design Thinking," has affected us and the wider service design movement. We also have thoughtful conversations about our experiences and how they have shaped our viewpoints and how we see the future.

"Basics, Tools, Cases"

This one was a challenge... I'm trying to summarize the episode you'll hear with Adam Lawrence and explain why you would want to tune in. Ironically, of the key takeaways from the conversation is that words can be very limiting, especially when dealing with challenges that involve complex intangible human experiences. This is why you see many other, richer forms of communication being used in service design. We love to visualize, prototype with LEGO and even act things out. And what we find is that these forms of communication, which look deceivingly playful to outsiders, lead to better and faster decision-making. It's not just about being more effective either; by focusing on words as the primary way of communication, we exclude those who could contribute meaningfully through other expressive means. However, as I'm sure you know, not everyone feels comfortable with these alternative forms of communication, even though they are more effective and inclusive. Many organizations crave certainty, logic, and definitive answers, leaving little room for ambiguity. This brings us back to the conversation with Adam. We delve into why non-designers hesitate to embrace richer forms of communication and the fears and anxieties associated with it. And how can we lead by example to create a pull effect rather than imposing our methods dogmatically onto others. So, all in all, we cover a lot of ground in a conversation where we advocate for using fewer words :) A standout message for me was when Adam said that the riskiest thing a business can do is stick to the status quo. Enjoy the episode, and keep making a positive impact. --- [ 1. GUIDE ] --- 00:00 Welcome to episode 178 06:30 Who is Adam 08:30 Lightning round 12:00 Implicit vs explicit design 17:00 The limitation of words 20:00 It's just faster 23:00 Using richer data 27:30 The tension in design 32:00 Investigative rehearsal 34:00 Subjective value 37:15 Do we get it 39:45 What's stopping us 41:45 Increasing the odds 46:00 Pull vs push change 50:30 Common objections 53:00 Creating a safe space 59:00 Things are changing 1:00:30 Call to action 1:01:30 Closing thoughts --- [ 2. LINKS ] --- * https://www.linkedin.com/in/adamstjohnlawrence/ * http://globaljams.org * https://www.cocreationschool.com * This is Service Design Thinking (book) - https://amzn.to/3NdT0gx * This Is Service Design Doing (book) - https://amzn.to/3qY6zco --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. https://servicedesignshow.com/circle --- Send in a voice message: https://podcasters.spotify.com/pod/show/servicedesignshow/message

Cos'è il service design thinking? Quali sono i vantaggi del Service Design Thinking? Scopriamolo insieme in questo episodio!

English interview starts from 30:00 竟然來了一位設計名人: Marc Stickdorn，他是那本著名的服務設計黑皮書的作者，活躍在各大歐洲客戶中，用策略角度導入服務設計。 這一集有關服務設計的導入，務實地從內部流程開始，如何用正確的語言，找到同盟，並且推廣到更策略性、商業價值更高的情境。 他也稍微透露了下本書的 This is journey mapping 的安排和構想，來聽聽世界上最有名(之一)的設計師在想什麼吧！ 節目中提到的白皮書: https://www.smaply.com/blog-whitepaper-download?session=scaling-service-design --- Service Design Network 服務設計陣線 2023 年的 Service Design Global Conference 即將於 11/5-11/6 於德國柏林舉行，有興趣歡迎使用折扣碼 DESIGNNOMADSSDGC 購買 10% 折扣的 virtual ticket 線上參與年度盛事！ --- Powered by Firstory Hosting

Um was geht es beim Learning Experience Design? Darüber spreche ich in der heutigen Folge mit Stefanie Quade. Stefanie ist Expertin für Learning Experience Design und bringt Erfahrungen aus der Lernforschung und der Innovations- und Produktentwicklung mit. Dabei kombiniert sie Elemente aus dem Lean Product Development, Service Design Thinking und agilem Projektmanagement mit wissenschaftlichen Ansätzen aus Didaktik und Pädagogik. Immer mit dem Ziel, individuelle und auf die speziellen Bedürfnisse ihrer Kund:innen ausgerichtete Lösungen zu gestalten. Im Gespräch halten wir kritisch fest: Vielen Firmen fehlt oft das entscheidende i-Tüpfelchen: sie sind keine Didaktiker und agile Lerngestalter. Es gibt zwar viele Inhalte und Tools, aber es fehlt der rote Faden, der die Motivation für die Menschen schafft, gleichzeitig die strategischen Ziele einbezieht und so die Themen sinnvoll zusammenhält. Weitere Themen in unserem Dialog: -Ein Blogartikel zu Blended Learning, der durch die Decke ging -Wie Learning Experience Design Magie ins Lernen bringt -Das wichtige Ziel “Value Creation” -Warum positive Lernerfahrungen zur Wertschöpfung bei Einzelperson wie auch beim Unternehmen beitragen

Um was geht es beim Learning Experience Design? Darüber spreche ich in der heutigen Folge mit Stefanie Quade. Stefanie ist Expertin für Learning Experience Design und bringt Erfahrungen aus der Lernforschung und der Innovations- und Produktentwicklung mit. Dabei kombiniert sie Elemente aus dem Lean Product Development, Service Design Thinking und agilem Projektmanagement mit wissenschaftlichen Ansätzen aus Didaktik und Pädagogik. Immer mit dem Ziel, individuelle und auf die speziellen Bedürfnisse ihrer Kund:innen ausgerichtete Lösungen zu gestalten. Im Gespräch halten wir kritisch fest: Vielen Firmen fehlt oft das entscheidende i-Tüpfelchen: sie sind keine Didaktiker und agile Lerngestalter. Es gibt zwar viele Inhalte und Tools, aber es fehlt der rote Faden, der die Motivation für die Menschen schafft, gleichzeitig die strategischen Ziele einbezieht und so die Themen sinnvoll zusammenhält. Weitere Themen in unserem Dialog: -Ein Blogartikel zu Blended Learning, der durch die Decke ging -Wie Learning Experience Design Magie ins Lernen bringt -Das wichtige Ziel “Value Creation” -Warum positive Lernerfahrungen zur Wertschöpfung bei Einzelperson wie auch beim Unternehmen beitragen

Um was geht es beim Learning Experience Design? Darüber spreche ich in der heutigen Folge mit Stefanie Quade. Stefanie ist Expertin für Learning Experience Design und bringt Erfahrungen aus der Lernforschung und der Innovations- und Produktentwicklung mit. Dabei kombiniert sie Elemente aus dem Lean Product Development, Service Design Thinking und agilem Projektmanagement mit wissenschaftlichen Ansätzen aus Didaktik und Pädagogik. Immer mit dem Ziel, individuelle und auf die speziellen Bedürfnisse ihrer Kund:innen ausgerichtete Lösungen zu gestalten. Im Gespräch halten wir kritisch fest: Vielen Firmen fehlt oft das entscheidende i-Tüpfelchen: sie sind keine Didaktiker und agile Lerngestalter. Es gibt zwar viele Inhalte und Tools, aber es fehlt der rote Faden, der die Motivation für die Menschen schafft, gleichzeitig die strategischen Ziele einbezieht und so die Themen sinnvoll zusammenhält. Weitere Themen in unserem Dialog: -Ein Blogartikel zu Blended Learning, der durch die Decke ging -Wie Learning Experience Design Magie ins Lernen bringt -Das wichtige Ziel “Value Creation” -Warum positive Lernerfahrungen zur Wertschöpfung bei Einzelperson wie auch beim Unternehmen beitragen

This is the 11th conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 10th conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 9th conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 8th conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 7th conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 6th conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 5th conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 4th conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 3rd conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 2nd conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

This is the 1st conversation [EP33 to 43 S3] with Renatus Hoogenraad, a former ballet dancer, choreographer and theater improviser. He is the founder of Sparks, a human centered training and consulting firm in Geneva and cofounder of the CoCreation School. In this episode he talks about his journey from being a performer and how that translated to being in the business field. This is an inspiring and relatable episode especially for those in the performing arts, facilitation, business and beyond.

Feb 1 - Journey Map Operations: https://www.thisisdoing.com/courses/journey-map-ops-february-2022 In this episode, Ben MacLaren speaks with Marc Stickdorn (main author of the seminal service design books, This is Service Design Thinking and This is Service Design Doing) about understanding zoom levels and how this related to Marc's framework for Journey Map Operations. The framework helps teams and organisations work better together to manage innovation projects and bridge between organisational silos. Doing Design Festival / https://www.thisisdoing.com/the-doing-design-festival Training / https://www.thisisdoing.com See omnystudio.com/listener for privacy information.

Feb 1 - Journey Map Operations: https://www.thisisdoing.com/courses/journey-map-ops-february-2022 In this episode, Ben MacLaren speaks with Marc Stickdorn (main author of the seminal service design books, This is Service Design Thinking and This is Service Design Doing) about understanding zoom levels and how this related to Marc's framework for Journey Map Operations. The framework helps teams and organisations work better together to manage innovation projects and bridge between organisational silos.  Doing Design Festival / https://www.thisisdoing.com/the-doing-design-festival Training / https://www.thisisdoing.com   See omnystudio.com/listener for privacy information.

In this episode, you'll hear from Ann Padley, Head of Faculty at This is Doing, and Marc Stickdorn, author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing. We chat about the Journey Map Operations session Marc ran at the June Doing Design Festival and answer some of the top questions from session participants. Marc shares more about how organizations can use journey maps as a dashboard for customer and employee experience and how to get an overview of projects across distributed teams by collecting and building maps into an information system. We cover how to get started by creating an inventory of maps and how to scale up by building a governance system for organizational alignment. For the recording of Marc's session at the Doing Design Festival, visit DoingDesignFestival.com. Links: Take the next Journey Map Ops course with Marc / www.thisisdoing.com/courses/journey-map-ops-september-2021 Watch the Powers of Ten film mentioned in the podcast / www.youtube.com/watch?v=0fKBhvDjuy0 Festival recording tickets / doingdesignfestival.com See omnystudio.com/listener for privacy information.

In this episode, you’ll hear from Ann Padley, Head of Faculty at This is Doing, and Marc Stickdorn, author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing.We chat about the Journey Map Operations session Marc ran at the June Doing Design Festival and answer some of the top questions from session participants. Marc shares more about how organizations can use journey maps as a dashboard for customer and employee experience and how to get an overview of projects across distributed teams by collecting and building maps into an information system.We cover how to get started by creating an inventory of maps and how to scale up by building a governance system for organizational alignment.For the recording of Marc’s session at the Doing Design Festival, visit DoingDesignFestival.com. Links: Take the next Journey Map Ops course with Marc / www.thisisdoing.com/courses/journey-map-ops-september-2021 Watch the Powers of Ten film mentioned in the podcast / www.youtube.com/watch?v=0fKBhvDjuy0 Festival recording tickets / doingdesignfestival.com See omnystudio.com/listener for privacy information.

Adam is a customer experience consultant, facilitator, comedian and actor with a background in psychology and theatre. He's also an author and co-initiator of the Global Service Jam, Global Sustainability Jam and Global GovJam. He's an adjunct Professor at IE School of Business and runs WorkPlayExperience a service innovation & customer experience consultancy. This is part 2/2 of the conversation with Adam, so make sure you check EP.24 too!

Adam is a customer experience consultant, facilitator, comedian and actor with a background in psychology and theatre. He's also an author and co-initiator of the Global Service Jam, Global Sustainability Jam and Global GovJam. He's an adjunct Professor at IE School of Business and runs WorkPlayExperience a service innovation & customer experience consultancy. This is part 1/2 of the conversation with Adam, so make sure you check EP.25 too!

Torsten Stapelkamp ist Unternehmer und Professor für Service Design Thinking, Innovationsmanagement und Business Design. Nach Berufungen in Bielefeld, Konstanz und Köln lehrt und forscht er seit 2009 als Professor an der Hochschule Hof. Im ersten Lockdown 2020 hat er sich mit den neusten Erkenntnissen der Lernforschung beschäftigt und seine Vorlesungen neu gestaltet. Er hat sich vom Frontalunterricht verabschiedet und führt bereits seit zwei Semestern Remote-Vorlesungen durch, die eher einen Workshop Charakter haben und bei denen sich die Studierenden in kleinen Arbeitsgruppen einen Großteil des Wissens selbst erarbeiten. In dieser Podcastfolge berichtet er über seine Erfahrungen mit agilen Prinzipien in der Hochschulehre und den Möglichkeiten digitaler und kollaborativer Lernformate. Shownotes zur Sendung: https://proagile.de/agile-prinzipien-hochschule

Welcome to the Doing Design podcast on This is HCD. Hosted by all the worlds best live design and innovation trainers at ThisisDoing.com - The Doing Design podcast focusses on all the behind the scenes things related to actually DOING Innovation and Design, such as Design Research, Facilitation, Prototyping, Visualisation - and a great sounding board for industries like Service Design, UX, Content Design and Product Management - In this episode, you’ll hear from myself and Marc Stickdorn author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing - We chat about how almost all projects in an organisation impact cx and ex. We speak about how to get an overview of all projects going on across the different teams and departments that impact those experiences. We dive into the back story of Journey Map Operations, Marc's new approach using journey maps as a visual management tool - something that I believe is an amazing framework that can really really help organisations and teams ‘move the dial’ I love chatting with Marc, and as we mention at the top of the episode, has been on This is HCD, now 4-times! But the good news is with Doing Design, you’ll hear much more from Marc in an on-going basis, chatting more around the complexities of Doing Design. Let’s get into it. View Marc's upcoming courses Learn more about This is Doing See omnystudio.com/listener for privacy information.

Welcome to the Doing Design podcast on This is HCD. Hosted by all the worlds best live design and innovation trainers at ThisisDoing.com -  The Doing Design podcast focusses on all the behind the scenes things related to actually DOING Innovation and Design, such as Design Research, Facilitation, Prototyping, Visualisation - and a great sounding board for industries like Service Design, UX, Content Design and Product Management -  In this episode, you’ll hear from myself and Marc Stickdorn author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing - We chat about how almost all projects in an organisation impact cx and ex. We speak about how to get an overview of all projects going on across the different teams and departments that impact those experiences. We dive into the back story of Journey Map Operations, Marc's new approach using journey maps as a visual management tool - something that I believe is an amazing framework that can really really help organisations and teams ‘move the dial’ I love chatting with Marc, and as we mention at the top of the episode, has been on This is HCD, now 4-times! But the good news is with Doing Design, you’ll hear much more from Marc in an on-going basis, chatting more around the complexities of Doing Design. Let’s get into it. View Marc's upcoming courses Learn more about This is Doing Become a Premium Member: https://thisishcdnetwork.supercast.tech See omnystudio.com/listener for privacy information.

Entrepreneur Kadri Tuisk explores the future of education with personalised learning, why she loves design thinking and being outside of her comfort zone. She also talks about startup pivoting and hitchhiking to her first career. See the episode notes and transcript: https://www.talkswithpetri.com/personalised-learning/. Guest bio Entrepreneur Kadri Tuisk is the CEO of Clanbeat Education, an ed-tech Saas software that supports accelerating human growth by helping to build human agency through individual growth and community support. Kadri has accelerated her startup with 500 Startups in San Francisco, pivoted a few times, and found market traction in the challenging times of the 2020s. Previously, she has worked in service design and account management positions, and as a professional model. -------------- All episode notes and transcripts: http://www.talkswithpetri.com/ Subscribe and listen: Apple iTunes (Podcasts), Google Podcasts, Spotify. Follow on Twitter. Talks with Petri -podcast helps startup founders and entrepreneurs to build their business by inspiring and sharing knowledge from other founders, thought leaders and people who are building the future. The show explores personal stories and experiences with lessons learned. The international guests are building the future in culture, arts, business, economics, technology or they are having big ideas. The real talk conversations go deep but the tone is entertaining. The purpose is always to learn more and share the know-how with others. If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get me a coffee. You can also send me feedback and suggestions.

Inspiring conversation about service design, value creation, design pillars, and the importance of holistic thinking with Jane Vita, Design Director at Digitalist.  We had discussions about learning design tools, improving your communication, and crafting your narrative skills. A designer should be able to use design tools, but also learn how to extract information from stakeholders and  how to extract value creation and experience for the users. Additional Reading Mentioned in the Interview Jane Vita Portfolio: http://www.janevita.com/ IxDA - Interaction Design Association: https://ixda.org/  Service Design Networks (SDN): https://www.service-design-network.org/  Interaction Conference talks: https://vimeo.com/ixdaglobal  Invision Talks - Diverse selection of Design topics: https://www.invisionapp.com/talks/all  Trendwatching: https://trendwatching.com/ McKinsey: https://www.mckinsey.com/  Trendone: https://www.trendone.com/en/  The Good to Great by Jim Collins: https://amzn.to/2DMRwdH  This is Service Design Thinking by Marc Stickdorn: https://amzn.to/3h1FjQC  This Is Service Design Doing by Marc Stickdorn: https://amzn.to/3arxm4N  Designing for the Digital Age by Kim Goodwin: https://amzn.to/345fJqm  Liminal Thinking by Dave Gray: https://amzn.to/31QKL2m  UX LAB YouTube Channel: https://www.youtube.com/channel/UCw-CQYphBIs_nplLNJuz44w  UX Collective Blog: https://uxdesign.cc/?gi=8af050bf3e26 Secret Leaders Podcast: https://open.spotify.com/show/2IwIk50zNhVsgK0rQRSik7?si=YPobewwiQY2a3QbnnQ-YYQ   Our website is LatinxInPower.com. Send me a message on Instagram @Latinx_in_Power or Twitter @LatinxInPower. Check out our new episodes every first Tuesday of the month.

This is episode two of Design Thinking Masterclass. In this episode we return for part to of our discussion with our guests Sue Lim and Josh Lee. For the second half of our conversation we discuss journey maps and practical steps you can take to make your first journey. We also get recommendations from Sue and Josh on how to develop your design thinking capability. Our conversation with Josh and Sue began with episode one of Design Thinking Masterclass. In part one we discussed qualitative user interviews and the discovery phase of design thinking. If you enjoy part 2 of our discussion, please be sure to head back and catch part 1 as well! Episode: 2 Topics: Journey Maps and recommendations Guests: Sue Lim, Josh Lee Host: Mike Stevenson Produced by: The Healthy Organisation www.healthyorg.com.au Find out more about Deakin University MBA Masterclasses: https://www.deakin.edu.au/business/study-opportunities/your-new-career-journey/mba-masterclasses Recommendations: 'This is Service Design Doing' (Book) by Stickdorn et. Al 'This is Service Design Thinking' (Book) by Schneider et. Al 'Good Services' (Book) by Lou Downes 'This is Product Management' (Podcast) hosted by Anuraag Verma and produced by Alpha. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mike-stevenson/message

Durante los últimos años la percepción de la palabra "diseño" ha cambiado y ha ganado un amplio terreno dentro de las organizaciones, pues ha sabido demostrar qué valor aporta a la organización en sus distintos niveles. Hablar de diseño de servicios es aún más preciso y su concepto no siempre es fácil de entender o diferenciar de otras disciplinas o espacios. Por suerte, tuve la oportunidad de sentarme a hablar con Jimena Mardones Buet, líder de diseño de servicios en Inter-Cultura y que me contara sobre su experiencia en el diseño de servicios, especialmente en la banca privada, donde trabaja hoy en día. Junto a Jime hablé durante más de una hora de cómo la mirada de servicios ayuda a las organizaciones a colocar a los usuarios y clientes dentro de la toma de decisiones (donde normalmente han sido excluidos), sin dejar a un lado los intereses económicos y políticos de cada organización. Además, dentro de la conversación nos comparte algunas anécdotas y experiencias personales, no sólo dentro de la banca privada, sino de otros rubros, como su paso por el Estado o por PyMes. Espero que esta talk te resulte entretenida y además, te ayude a reforzar algunos conceptos sobre diseño de servicios y cómo se vive esta disciplina dentro de las organizaciones actuales. Si te parecieron interesantes las breves líneas sobre "Sapiens: De animales a Dioses" de Yuval Harari, dejo el link para comprar el libro. También, dejo el link de una de las biblias sobre el diseño de servicios (personalmente a mi me abrió la cabeza sobre la materia), para aquellas personas que quieran conocer más sobre la disciplina, This is Service Design Thinking de Marc Stickdorn.

Ana Andjelic is a strategy executive with wide-ranging experience on the agency and client sides. Recent roles include Chief Brand Officer at fashion retailer Rebecca Minkoff and SVP, Global Strategy Director at Havas LuxHub. Past agency experience includes time at Droga5, HUGE, The Barbarian Group, and Razorfish. Ana also has a PhD in sociology and has published dozens of articles about luxury and fashion branding, the experience economy, social influence, content strategy, and more. Her writing has been published in The Guardian, Fast Company, AdAge, Adweek, LeanLuxe, Luxury Daily, Glossy, Campaign, and Form Design Magazine. In 2018, she was listed by Forbes as one of the top 50 Chief Marketers in 2018 who "serve as models of a new, emerging and disruptive chief marketer." She's been recognized as one of the "Luxury Women to Watch" by Luxury Daily and one of the top 10 digital strategists by The Guardian. I kicked things off by asking Ana about her PhD-why she chose to pursue it and how it's impacted her career. Then we talked about a term she writes about "social currency." I asked what it means and why it's important. Next, we talked about how she defines "brand experience" and what brands should do to create compelling brand experiences and social influence. Ana says, "These days, the strength of the brand is how successfully it can defy the strength of the algorithm." To do so, she suggests brands must exhibit at least one of her 4 Cs of the modern brand: Community Content Curation Collaborations Throughout the interview, Ana lists quite a few brands she's interested in because they're "trying something new," including GOOP, Casper, Net-a-Porter, The Upper House (a luxury hotel in Hong Kong), Rapha (cycling clothing and accessories), Tracksmith (running gear), Away (luggage), Glossier, and MUJI. Wrapping up the conversation, I asked Ana for book recommendations. She likes Value Proposition Design (by the authors of Business Model Generation), This is Service Design Thinking, and a series called Brand. Balance., which she describes as "little booklets [that explore] what iconic brands have done right ... a deep dive into the brand aesthetics, identity, and then the brand expression." She also recommends books in the field of behavioral economics, such as those by Daniel Kahneman, Amos Tversky, and Bruno Latour. Lastly, Ana offered some advice to young and/or junior people in branding and marketing: "I overall believe that people need to think more. They're too trusting of ideas-they just adopt ideas without critical thinking. Whatever can inspire junior people, or advance their critical thinking ... I would advise that. And then, ... I cannot underscore [enough] the importance of observation and being very aware that one's own perspective is limited. So, that means travel, expose yourself to other cultures, observe how people behave, observe obstacles, how they overcome obstacles in their behavior, and just be very open." To learn more about Ana, visit her website or find her on Medium, LinkedIn, Twitter, Instagram, or Facebook.

We are thrilled to be official media partners for the Service Design Global Conference in Toronto this year and are sharing podcasts from the event as it happens. The first episode is with Marc Stickdorn, CEO of More than Metrics and co-author of several leading service design textbooks, This is Service Design Thinking and This is Service Design Doing Marc on Twitter Smaply.com Support the show.

We are thrilled to be official media partners for the Service Design Global Conference in Toronto this year and are sharing podcasts from the event as it happens. The first episode is with Marc Stickdorn, CEO of More than Metrics and co-author of several leading service design textbooks, This is Service Design Thinking and This is Service Design Doing Marc on Twitter Smaply.com Support the show.

Dein IT-Projekt wurde erfolgreich beendet. Alles wurde termingerecht fertig, alle geplanten Funktionen sind realisiert und sogar das festgelegte Budget wurde nicht überschritten. Du feierst das Projektende stellst später fest: Das Projekt war ein spektakulärer Fehlschlag! Denn erst nach Projektende zeigte sich, dass die Projektergebnisse weder genutzt, noch akzeptiert wurden. Damit so etwas nicht passiert, muss der Nutzer in das Zentrum des Projektgeschehens gestellt werden. Und daher freue ich mich wirklich sehr, dass ich in dieser Episode mit Simone Carrier eine ausgemachte Expertin für das Service-Design-Thinking zu Gast hatte.

E aí galeeera! Chega mais para o segundo episódio do nosso podcast! Continuamos o debatendo para entender se a Inovação é a Salvação. Dessa vez conversamos com a Izabella Neves, especialista em inovação e novos negócios na B3. Ela compartilha com a gente sua experiência e como tem lidado com o tema em grandes corporações. Por se tratar de um piloto, não deixe de mandar um feedback maroto aí pra gente. Pode mandar um e-mail para o iladobpodcast@gmail.com. Ah, os links dos conteúdos que são citados nesse episódio... - HyperIsland Toolbox - https://toolbox.hyperisland.com/ - O Código Cultural - https://www.amazon.com.br/Código-Cultural-Somos-Diferentes-Comprar/dp/8535222545/ref=sr_1_1 - This is Service Designer Doing - https://www.amazon.com.br/This-Service-Design-Doing-Stinkdorn/dp/1491927186/ref=sr_1_1 - This is Service Design Thinking - https://www.amazon.com.br/Isto-Design-Thinking-Serviços-Fundamentos/dp/8582602170/ref=sr_1_1 - O Erro de Descartes - https://www.amazon.com.br/erro-Descartes-António-Damásio/dp/8535922008/ref=sr_1_1 A trilha sonora é por conta dos meus amigos da Big Pacha. Curte o som deles aqui... https://open.spotify.com/artist/4UiOaXE4zG0nZzV8WDRka8?si=1QiWJStaQcCInWc_HjSy4g Nos vemos no próximo! Até lá!

Z czym Ci się kojarzy Design Thinking i Service Design? Czy przed oczami masz samoprzylepne żółte lub kolorowe karteczki? Posłuchaj dla kogo i po co jest Design Thinking i Service Design. Właśnie o tym – Service Design Thinking – właśnie rozmawiam z moim gościem- Kasią Młynarczyk. Kasię poznałam kilka lat temu uczestnicząc w szkoleniach prowadzonych przez firmę, którą współtworzy – …

Often there is a big gap between what clients want and what they truly need to solve their challenge or achieve their goal. As a service designer you'll need to use all your diplomatic skills to open clients up for a fresh perspective. This is a crucial step if you want to make impact. We know about Service Design Thinking, Service Design Doing and in this episode Greg Lakloufi talks about Service Design Understanding. The rise of toolkits and the availability off the shelf methods makes service design more accessible for newcomers. But this also creates the need for deeper understanding of what service design is. Understanding is the key to using the tools and methods to their full potential. And finally Greg talks about how we can shift out focus from deliverables to outcomes. We are here to drive customer centric change. Our deliverables are just tools that help us get there. So we really need to focus on outcomes rather than deliverables. Did you enjoy this episode? Share it with someone who might like it as well :) P.S. Don't forget to connect with me on LinkedIn and say hi! ---------------------------------------- EPISODE GUIDE 04:45 - The first encounter with Service Design. 06:00 - How can we find the right balance between what clients want and what they need. 14:45 - Why do we need Service Design Understanding? 26:00 - When will we focus on delivering outcomes? 35:20 - Big Question: How do we get people to understand service design? ---------------------------------------- LINKS FROM THE EPISODE Greg on LinkedIn ➜ https://go.servicedesignshow.com/btma7 Service Design Dallas Meetup ➜ https://go.servicedesignshow.com/ps853 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Warum braucht eine Bank Fans statt Kunden? Josef Winkler, Service Designer und Fan Relationship Manager bei der TeamBank AG, verrät warum heute Fans wichtiger als Kunden sind und wie man sie über Customer Centricity und Design Thinking gewinnt.   Mehr über Josef Winkler: LinkedIn: https://www.linkedin.com/in/josefmwinkler   Mehr über die Teambank: https://www.teambank.de/ offene Stellen bei der Teambank: https://www.mein-check-in.de/teambank/x/stellenangebote-ausbildung-praktika-trainees/index/cls/germany   Links zu Büchern: Org Design for Design Orgs: http://shop.oreilly.com/product/0636920044949.do Game Storming: https://www.oreilly.de/buecher/120182/9783897213265-gamestorming.html This is Service Design Thinking: http://thisisservicedesignthinking.com/   Links zu Communities: Global Jams: http://globaljams.org/ Alle Infos zur Global Service Jam im März: http://planet.globalservicejam.org/ Meetups: https://www.meetup.com/de-DE/   Links zu Schulungsplattformen: Service Design Summer School: https://www.thisisservicedesigndoing.com/school Hasso Plattner Institut: https://hpi.de/school-of-design-thinking.html Design School Stanford: https://dschool.stanford.edu/

Bereits im letzten Jahr hatte ich Franz Reinhard Habbel in meinem Podcast zu Gast. Herr Habbel war bis 2017 Sprecher und Beigeordneter des deutschen Städte und Gemeindebundes und hilft heute mit seiner umfassenden Expertise den Menschen in kleinen und großen Gemeinden dabei, wirksame und innovative Schritte in Richtung Digitalisierung zu gehen. In dieser Episode unterhalten wir uns über das spannende Konzept von Zukunftswerkstätten, warum bei digitalen Services die konsequente Orientierung am Nutzer so wichtig ist und wie ganz konkret der Aufbruch in die Digitale Zukunft auch in kleinen Gemeinden gelingen kann. Und jetzt wünsche ich dir ganz viel Spaß beim Hören dieser Episode.

Hello and welcome to another episode of this is HCD. I'm your host Chi Ryan and Aussie designer, living in working in New York City. In this episode, I'm catching up with Marc Stickdorn and Adam Lawrence, co-authors of the cult service design books. This is Service Design Thinking and more recently This is Service Design Doing. If you aren't familiar with either of the books, we'll put the links into the show notes for this episode. Marc on Twitter Adam on Twitter More than Metrics Experience Fellow Smaply Work Play Experience This is Service Design Thinking book This is Service Design Doing book This is HCD is brought to you by Humana Design Follow us on Twitter Follow on Instagram Sign up for our newsletter Join our Slack Channel Follow us on Medium   Support the show.

Marc Stickdorn is a well-known person in the Service Design world. That’s understandable for many reasons!  He is one of the writers on the ‘Service Design Thinking’ and the ‘Service Design doing’ book. Since this week also the ‘Service Design Methods’ book. Besides that he is co-founder and CEO of ‘More than Metrics’, a company that offers tools and stuff for customer experience and service designers: Smaply, Experiencefellow and Mr. Thinker. Marc speaks about Service Design at many conferences around the world.  Great to have him at the podcast!

UI／UXデザイナー 西田 陽子さん@nikoko45 と調査とプロダクトデザインの隙間について話し合いました。やることが多く、はやく形にすることが求められる現場でどのように調査を実践していけば良いのでしょうか。スポットで調査ができても習慣化が難しい場合、どう定着させていけば良いのかアイデアを共有しました。 Yoko Nishida｜note Quipper スタディサプリ CODEAL(コデアル) 人がいないけど、頑張れてしまう状況 ドキュメンテーションの効果 UXとUI両方にあるスケールの課題 東京在住 20, 30年代の男性の視点が基準になっているかも 調査にある解釈・バイアス 調査をやりっぱなしにしない ユーザーだけでなくチームに対しても調査 デザイナー視点のあるべき論だけでは伝わらない CIID : Copenhagen Institute of Interaction Design 3-day Service Design Thinking course in Singapore! 最適な解を見つける仕事 調査データをアクセシブルにしたい 調査を当たり前にするための第一歩 自分と違うものに触れる

Die meisten IT-Services sind gut und erfüllen Ihren Zweck. Kaum einer dieser Services bietet ein wirkliches Serviceerlebnis! Wie Du mit Hilfe von Service-Design-Thinking ein solches Nutzungserlebnis erarbeitest, erfährst Du im Interview mit Katrin Mathis.

Dan Fine is a customer experience professional who has worked on brands like NAB, Telstra, Sensis, and Vic Roads. In this episode you’ll learn how to define the role of a customer experience professional, plus you’ll discover many tips and resources that you can use on your journey to becoming a great CX pro.   Resources mentioned: Service Design Show (podcast). Why Service Design Thinking (podcast). This is HCD (podcast). General Assembly (course). Academy XI (course). Customer Experience Professionals Association This is Service Design Thinking (book), by Marc Stickdorn and Jakob Schneider. The Field Guide to Human-Centered Design (book), by IDEO. The Ultimate Question 2.0 (book), by Fred Reichheld and Rob Markey. Beyond the Ultimate Question (book), by Bob Hayes. Bulletproof Radio (podcast), with Dave Asprey. Influencers (podcast), by Jon Levy Closing the Delivery Gap (research), by Bain and Company   Additional Resources: The Ten Principles Behind Great Customer Experiences (book), by Matt Watkinson. Outside In: The Power of Putting Customers at the Center of Your Business (book), by Harley Manning and Kerry Bodine. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers (book), by Dave Gray, Sunni Brown, and James Macanufo. Xplaner (website). Strategyzer (website). Service Design Tools (website).   Key takeaways (starts at 30:35): Any CX initiative needs to be driven by the CEO. Present ideas with 51% confidence but 100% conviction. Treat survey data like an asset. Close the delivery gap between what you think you know and what the customer experiences.

La entrada Service Design Thinking se publicó primero en JoseOchoa.com.

Service design, systems thinking, user centered design, human centered design…what does it all mean? Chris and Carla untangle these terms and talk about how great the intro music is. Also Carla recorded this from a cupboard.

Empathy. It’s an unavoidable word in the world of user experience design. Too often it is applied to designs in too narrow a fashion. Your empathy should come from the problem your design is solving, not measured in the level of frustration or delight experienced with your design. Ariel Kennan is the Director of Design and Product at the New York City Mayor's Office for Economic Opportunity. She has been working on the HOME-STAT initiative which is an effort of the City of New York to properly provide services to the city’s homeless population. In this episode, Ariel shares her story and is joined by Marc Stickdorn who offers his insights on how service design can be done on such a massive scale. Marc is the CEO and co-founder of More Than Metrics and author of the book Service Design Thinking. He will also be teaching a daylong workshop at the UI22 conference in Boston this November 13-15. To find out more about his workshop, visit uiconf.com.

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. We interview Marc Stickdorn, consultant, speaker and author of This Is Service Design Thinking.  Key Takeaways: [1:03] The big idea behind This Is Service Design Thinking. [3:47] How the linear approach can waste two years of your life. [8:01] Silos make an organization easy to manage, but this creates friction. [11:10] The classic trap of change management. [12:43] Adapt the process to the existing culture in small increments. [16:20] Fail early. Fail safe. Fail cheap. [17:54] Effective ways of prototyping and market testing. [24:45] A “Service Safari” requires management to use their product and sell it. [26:41] Becoming a customer-centric organization. [28:21] This Is Service Design Doing is a more experienced approach to integrating service design.   Mentioned in This Episode: More Than Metrics This is Service Design Thinking, by Marc Stickdorn This is Service Design Doing, by Marc Stickdorn Praxent @PraxentSoftware on Twitter

No 7º episódio do Movimento UX eu conversei com a Jane Vita sobre UX e Design de Serviços. Você pode saber mais sobre o trabalho e os estudos da Jane nos links abaixo: Site http://janevita.com/ Apresentação Innovation and Futures Thinking - Are you Leading or Following? http://bit.ly/1YgQ69V As dicas da Jane são: Podcast TheThingCast: https://soundcloud.com/thethingcast Revista UXmag: https://uxmag.com/ Livro Services Marketing: http://amzn.to/1SWkMgo Livro Designing for the Digital Age: http://amzn.to/1O8cS3h Livro Designing Interactions: http://bit.ly/1rBbnR2 Livro This is Service Design Thinking: http://bit.ly/24Di8U1 Livro Trend-Driven Innovation: http://bit.ly/1rBbuMq Se você gostou desse episódio, conte pra Jane e pra mim pelo Twitter: https://twitter.com/janevita https://twitter.com/izabeladefatima =) Se você quiser receber os próximos podcasts assim que forem lançados, junte-se à lista de e-mail do Movimento UX: http://bit.ly/EmailMUX . São só dois emails por mês pra não perder nenhum conteúdo. :)

This episode is a brief introduction to the Why Service Design Thinking podcast series by its founder and host, Marina Terteryan. Learn about the inspiration for this podcast, how it applies to your business, and why it is so important to adopt the innovative practice of Service Design. Service Design is an important practice in business that is quickly increasing in popularity. There are many different ways to define it, but at its core, it is the process with which a business can innovate its offerings, provide delightful customer experiences, and solve problems. Hear about the unique ways in which this podcast will teach you about service design, through informational interviews, case studies, and design challenges. Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else. Like what you hear? Please subscribe, rate, and review us in the iTunes or Stitcher store.

Episode 20 Marina Terteryan joins Michele for an Interesting Interview regarding Service Design Thinking and The Why Lab in Los Angeles.     Marina is a communications and business designer at The Why Lab, which is a fancy way of saying she is a professional creative problem solver. She is the host of a new podcast called Why Service Design Thinking, a look how small to medium sized businesses and nonprofits can implement thoughtful design to solve problems and innovate in their organizations. Links: Podcast on design thinking for small and medium sized businesses – whyservicedesignthinking.com Blog on ergonomics for entrepreneurs: sittingduck.co Michele the Trainer Engineering/Freelance Global Project Manager Author, Public Speaker, Podcast Host at Michele the Trainer Show Personal Trainer, Wellness Expert &Mentor/Lifecoach Email: Michele@MicheleTheTrainer.com Projects MTTCS: www.MTTConsultingSolutions.com Speaking: www.MicheleTheTrainerWellness.com Health/Wellness: www.MicheleTheTrainer.com Michele’s Blog: www.EngineeringWellness.com Nature Blog: www.LiquidHike.com Follow Me: Amazon Twitter Yelp LinkedIn Instagram Facebook YouTube Pinterest

In the realm of user experience, disciplines and titles can take on different meanings. Determining buzzword jargon from actual, useful distinctions and processes is sometimes a bit tricky. The term Service Design has been with us for a while now. Some see it as just plain, good UX. Marc Stickdorn sees it as more than that.