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Hosted by andrew wallis
73 episodes with andrew wallis
7 episodes with andrew wallis
2 episodes with andrew wallis
2 episodes with andrew wallis
2 episodes with andrew wallis
2 episodes with andrew wallis
2 episodes with andrew wallis
Andrew Wallis, CEO of Unseen talks with Ian Welsh about the critical role businesses play in addressing modern slavery. Andrew discusses the importance of transparency, effective governance and collaboration with stakeholders to ensure human rights are upheld in supply chains. They highlight the need for stronger legislation and proactive corporate responsibility as essential steps toward eradicating forced labour.
This week: Andrew Wallis, CEO of business and human rights NGO Unseen, talks with Ian Welsh about what good practice looks like when companies are engaging on responsible sourcing and ethical trade issues. They discuss the opportunities business can take advantage of and what incoming legislation means for them. Plus: more calls for delay in EU sustainability regulations; soy sector companies back threatened soy moratorium; why renewable energy's rise is unstoppable; and, EUDR may threaten Scandinavian forestry, in the news digest. Host: Ian Welsh
This week: Ian Welsh and Natasha Bodnar explores the critical link between climate change and human rights. They discuss innovative initiatives from organisations such as La Isla Network, Sainsbury's, and Fairtrade, which aim to mitigate heat stress and support farmers in adapting to climate challenges, ensuring both worker well-being and supply chain resilience. Plus: an interview preview with Andrew Wallis, CEO of UK anti-modern slavery charity Unseen, on the key drivers for corporate action on human rights. Host: Ian Welsh To learn more about innovative responsible sourcing initiatives, join La Isla Network, Sainsbury's, Fairtrade and many more at the responsible sourcing and ethical trade forum (London, 19-20 March). Click here. Click here for more information on upcoming complimentary webinars.
Send us a textIn this episode with Andrew Wallis, we discuss:Importance of posture in hip dysplasiaHow to treat posture in hip dysplasiaStrength training for rehabilitation of hip dysplasiaImportance of patient based assessment and treatmentRadiology in hip dysplasiaSee Part 1 of Andrew's podcast here - https://open.spotify.com/episode/4CE24YTyQUXByJAlTl9Q1y?si=QEeV68kcST-Bd5qoYynuxwAndrew is an APA Sports and Manipulative Physiotherapist who is currently employed at St. Kilda Football Club (since 2007) and works privately at Melbourne Orthopaedic Group Sports Medicine. Over the last 20 years, Andrew has worked in both a clinical setting and within the elite sporting environment at Melbourne Victory, Adelaide Thunderbirds, SACA Redbacks, V8 Supercars, triathlon and athletics.If you like the podcast, it would mean the world if you're happy to leave us a rating or a review. It really helps!Our host is @sarah.yule from Physio Network
In this episode, we explore the assessment of hip dysplasia, focusing on the condition's definition, the differences between extension and flexion-based movements, and both subjective and objective assessment techniques. We discuss the importance of observing gait, head of femur translation, single leg stance, and various special tests, including apprehension testing, to diagnose and understand hip dysplasia. Andrew is an APA Sports and Manipulative Physiotherapist who is currently employed at St. Kilda Football Club (since 2007) and works privately at Melbourne Orthopaedic Group Sports Medicine. Over the last 20 years, Andrew has worked in both a clinical setting and within the elite sporting environment at Melbourne Victory, Adelaide Thunderbirds, SACA Redbacks, V8 Supercars, triathlon and athletics.If you like the podcast, it would mean the world if you're happy to leave us a rating or a review. It really helps!Our host is @sarah.yule from Physio Network
Expert Andrew Wallis explains how unlikely it is that Andrew didn't know about Epstein, and tells us some stories about the trade of people, and how much it affects the rest of us. We all play a role. Support Andrew's organisation Unseen: https://www.weareunseen.org/ Get my book The Psychology of Secrets: https://amzn.to/3Wo5p7U Listen to our extra content: http://andrewgold.locals.com Andrew on X: https://twitter.com/andrewgold_ok Insta: https://www.instagram.com/andrewgold_ok Heretics YouTube channel: https://www.youtube.com/@andrewgoldheretics Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we are joined by Andrew Wallis, an English author and researcher. He joins us to discuss the infamous 'Akazu' and its leader, former first lady, Agathe Kanziga Habyarimana, and his belief that France played a major role in the 1994 Genocide against the Tutsi. He wrote about these two subjects in his books, 'Stepp'd in Blood: Akazu and the Architects of the Rwandan Genocide against the Tutsi' and 'Silent Accomplice: The Untold Story of the Role of France in the Rwandan Genocide'.SUBSCRIBE to get the latest Long Form with Sanny Ntayombya content: YouTube/ @thelongformrwandaListen to the Long Form with Sanny Ntayombya podcast on Apple PodcastsListen to the Long Form with Sanny Ntayombya podcast on SpotifyFollow Long Form with Sanny Ntayombya on Twitter: @TheLongformrwFollow Long Form with Sanny Ntayombya on Instagram: @thelongformrwFollow Long Form with Sanny Ntayombya on TikTok: @sannyntayombyaFollow Sanny Ntayombya on Twitter: @SannyNtayombyaAbout Long Form with Sanny Ntayombya:The Long Form with Sanny Ntayombya is a weekly podcast intent on keeping you up to date with current affairs in Rwanda. The topics discussed range from politics, business, sports to entertainment.If you want to share your thoughts on the topics I discuss use the hashtag #LongFormRw on Twitter and follow us on Twitter and Instagram on our handle @TheLongFormRwBe a part of the conversation.
Welcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we're simplifying the complex world of link building. Whether you're trying to enhance your website's visibility or aiming to outmaneuver competitors in Google rankings, understanding the types of links and their roles can elevate your online presence. Join us as James Breese and Josh Kennedy, along with Andrew Wallis, unravel the significance of internal, inbound, and outbound links, and guide you through the nuances of toxic and broken links. Press play now to transform your website into a Google favorite!Timeline Summary:[00:00:05] SEO and Link Types Overview[00:01:18] Three Types of Links Explained[00:02:00] Importance of Efficient Internal Links[00:04:20] What Are Backlinks and Toxic Links?Key Takeaways:Types of Links: Learn about internal, inbound, and outbound links—each plays a crucial role in website authority and user retention.Internal Links: These are pivotal for SEO as they help Google crawl your website more efficiently, enhancing user experience and site navigation.Inbound and Outbound Links: Inbound links boost your website's authority by other sites referencing yours, whereas outbound links show your resourcefulness and credibility.Toxic Links: Understand the harm toxic links can cause to your SEO efforts and how to use Google's disavow tool to protect your site's reputation.Strategic Link Building: Discover the importance of earning quality backlinks naturally through valuable content creation like blogging.Link Building Techniques: Learn modern strategies like appearing on podcasts or collaborating with other webmasters to gain quality links.SEO Best Practices: Emphasize regular audits of your link health to avoid penalties from Google and maintain a robust online presence.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Links tell Google you're an authority and you take good care of your website." — James Breese"Internal links make your website efficient for Google to crawl." — Andrew Wallis"Earn your links, don't buy them. Google knows the difference." — James Breese"Toxic links are like bad cholesterol for your website's health." — James Breese"A good linking structure equals better traffic, leads, and sales." — James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Dive into the world of digital marketing with us in today's episode, where we peel back the curtain on our strategic content creation process. From the initial data analysis to the final touches of a blog post, discover how we harness the power of SEO to dominate Google rankings and amplify our message across multiple platforms. Whether you're a content creator, a marketer, or just curious about the mechanics of digital content, this episode packs a wealth of actionable insights tailored just for you!Timeline Summary:[00:01:10] Discussing Blogging and Content Multiplication [00:02:04] SEO Tactics and Content Depth [00:03:00] Expanding Content into Multimedia [00:04:43] Data-Driven Content Strategy Key Takeaways:Content Starts with Data: Understanding what your audience is searching for is crucial. Our strategies are heavily data-driven, targeting specific keywords to meet the audience's needs.Blogging as a Keystone: A well-crafted blog post not only boosts SEO but also serves as a springboard for creating varied content like videos, podcasts, and social media posts.SEO Optimization: Detailed, well-researched articles with a focus on SEO can drastically improve your visibility and ranking on search engines.Content Multiplication: Transform a single piece of content across different formats to maximize reach and engagement without reinventing the wheel.Sustainable Marketing: Content creation is a cost-effective marketing strategy compared to paid advertising, offering more sustainable and long-term benefits.Leverage Existing Content: Regular updates and repurposing old content can keep it relevant and improve site traffic.Community Engagement: Encouraging audience interaction through comments, shares, and reviews can significantly enhance visibility and brand loyalty.Websites and Links Mentioned:Strength MattersCricket MattersQuotes:"Content creation starts with data—it's about what people need and seek." - James Breese"A single blog post can become a pillar for a multitude of content forms." - Andrew Wallis"SEO isn't just about visibility; it's about answering the real questions people have." - James Breese"Turning data into content is where the real magic happens." - Andrew Walli"If content is king, then data is its crown." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Welcome to another episode where we unpack the profound impact of data analytics in steering marketing strategies! If you're eager to discover how real-time data can redefine your business growth, this episode is your treasure trove. Join us as we delve behind the scenes of Cricket Matters, revealing the tangible benefits of leveraging tools like Google Search Console and advanced email metrics to optimize and revitalize marketing efforts.Timeline Summary:[00:01:18] Data Review, Google Search Console[00:02:00] Website Performance Insights [00:06:00] Email Metrics Discussion [00:11:00] Content Strategy Planning Key Takeaways:Google Search Console as a Necessity: Discover how this tool provides invaluable insights into website traffic and user engagement, which are crucial for tweaking marketing strategies.Impact of Email Marketing: Learn from the staggering success of targeted email campaigns, which boast high open and click-through rates, underscoring the importance of engaging content.Understanding Audience Search Behavior: Gain a clearer picture of what potential customers are searching for, allowing for more focused content creation that directly addresses user needs.The Power of Data in Content Strategy: See real examples of how data-driven insights lead to better content alignment with audience interests, significantly boosting online visibility.Long-Term Data Analysis Benefits: Realize the long-term benefits of regularly checking and analyzing marketing data to stay ahead in a competitive market.Audience Re-engagement Strategies: Strategies for re-engaging an audience through effective communication and tailored content.Future Planning Using Insights: How current data influences future marketing tactics and content planning for better alignment with audience needs.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Harness the hidden power of Google Search Console to revolutionize your marketing efforts." - James Breese"Incredible stats with email marketing show the power of engaged audiences." - Andrew Wallis"Knowing what your audience searches for is like having a roadmap to their needs." - James Breese"Data is not just numbers, it's the voice of your potential customers." - James Breese"Every piece of data tells a story, make sure you're listening." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In today's episode of our podcast, we embark on an adventurous journey through the revitalization of Cricket Matters, our beloved sister fitness company. Through a detailed case study, we dive into the why and how of transforming a simple test project into a leading name in the fitness industry. If you're intrigued by the process of breathing new life into a business, curious about the intricacies of strategic growth, or simply a fan of cricket, this episode is tailor-made for you.Timeline Summary:[00:01:00] Initial Success and Setback[00:02:00] The Lean Startup Approach[00:04:00] Strategic Revamp Plans Unveiled[00:06:00] Defining Services and Google StrategyKey Takeaways:Cricket Matters started as a lean startup experiment, quickly proving its potential by attracting clients through simple digital efforts.After a brief hiatus, the decision to revamp was driven by newfound inspiration and the realization of the unique position Cricket Matters holds in the fitness and cricketing worlds.The revamp strategy emphasizes speedy, content-rich website design and clear definition of services to improve Google rankings and user experience.Focused content creation, including blog posts, podcasts, and a strong YouTube presence, are identified as key tactics for engagement and authority building.Understanding the difference between strategy (the overarching plan) and tactics (individual actions) is crucial for effective digital marketing.The journey promises to be a "warts and all" adventure, offering transparent insights into the challenges and solutions encountered along the way.This episode is an invitation to listeners to learn and apply these strategies to their businesses, regardless of the industry.Websites and Links Mentioned:Strength MattersFree Website Audit Quotes:"We're not just peddling ideas; we're showing you, step by step, how we grow." - James Breese"It was a lean startup approach... It did its job." - Andrew Wallis"Blogging is far from dead. Google sends a lot of traffic to businesses via blog posts." - James Breese"Strategy is the overarching theme... Tactics is the individual implementation." - James Breese"Make sure you're passionate and do something yourself that amplifies what you're trying to do." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, we delve into the crucial world of Google reviews and their undeniable impact on local businesses, with a special focus on gyms and fitness centers. Join us as James Breese and Andrew Wallis from Strength Matters unravel the secrets behind leveraging these reviews to skyrocket your business's online visibility and customer trust. Whether you're a seasoned business owner or new to the digital marketing arena, this episode packs a punch with actionable insights and easy-to-implement strategies that promise to transform your approach to online reviews. Timeline Summary:[00:00:48] Contrasts in Business Review Strategies[00:02:30] Benchmarking and Aiming for More Reviews[00:03:29] Secret Bonus Hack for Reviews[00:04:40] Photo Reviews: A Golden StrategyKey Takeaways:The Power of Recent Reviews: Recent Google reviews significantly boost local businesses' rankings across various sectors, not just gyms.Strategy Contrast: Many businesses fail to recognize the importance of Google reviews, while those who focus on generating organic, positive reviews see substantial traffic increases.Benchmarking for Success: Aim for at least one review a week to outdo competitors and enhance your Google Maps ranking.Engagement is Key: Replying thoughtfully to every review increases your business's trustworthiness on Google.Photo Reviews Enhance Visibility: Encouraging clients to post photos with their reviews can turbocharge your business's online presence.The Personal Touch Matters: Sending personalized thank-you cards to reviewers can foster goodwill and enhance word-of-mouth marketing.Continuous Improvement: Always look for ways to innovate in gathering and utilizing reviews to stay ahead in the digital space.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Google reviews can skyrocket your local business's online visibility." - James Breese"Aim for at least one review a week to stand out." - James Breese"Engaging thoughtfully with reviews signals your business's legitimacy." - James Breese"Photo reviews turbocharge your online presence." - James Breese"Personal touches in marketing foster goodwill and enhance visibility." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Thank you INKOTANYI for laying your lives down for the sake of Rwanda. We are because of you. To the survivors, we honor you, and grateful you are here. We remember so as to not forget. We remember to honor the lives lost during the genocide. We remember, so that we can move forward in the right direction. Few free resources: https://international-review.icrc.org/sites/default/files/reviews-pdf/2019-12/irrc_101_910_3.pdf. Kwibuka Podcast: https://podcasts.apple.com/us/podcast/kwibuka-podcast/id1561672733. Digital Kwibuka: https://www.instagram.com/digitalkwibuka?igsh=YmNndDFzczU4cnZ0. Few Books: 1. Stepp'd in blood by Andrew Wallis. 2. We survived Genocide in Rwanda. 3. Conspiracy to Murder: the Rwandan Genocide by Linda Melvern. 4. Silent Accomplice by Andrew Wallis. 5. Left to tell by Immaculée Ilibagiza. 6. Moi, le dernier Tutsi by Charles Habonimana. 7. Ma mère m'a tué by Albert Nsengimana 8. Not my time to die by Yolande Mukagasana 9. That child is me by Claver Irakoze
Are you struggling to come up with fresh content ideas for your blog, social media, or newsletters? In this episode, we dive into the power of turning your frequently asked questions (FAQs) into compelling blog posts. Join us as we explore the benefits, strategies, and tools for leveraging FAQs to enhance your content marketing game.Timeline Summary:[00:00:00] Unleash the FAQs[00:03:00] FAQs Boost SEO [00:06:00] Reddit and Quora [00:07:00] Crafting Concise Content[00:08:00] Key Takeaways Key Takeaways:FAQs as Content Catalysts: Start by identifying questions from clients or prospects to seed your content creation process effectively.SEO Supercharge: Incorporate FAQs into your blog posts to demonstrate expertise and improve search engine rankings, leveraging tools like SEMrush or UberSuggest for keyword optimization.Community Insights: Explore platforms like Reddit and Quora to uncover trending topics and engage with audience questions for content inspiration.Crafting Quality Content: Aim for a balance between delivering value and brevity, focusing on succinct yet informative posts tailored to audience needs.Optimization Strategies: Optimize keywords and encourage audience engagement to maximize the reach and impact of your content.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Unleash the power of FAQs to transform content gold." - Josh Kennedy"FAQs aren't just questions, they're SEO superchargers." - Andrew Wallis"Reddit and Quora: Where community questions spark content ideas." - Andrew Wallis"Craft concise content: Quality over quantity is key." - Andrew Wallis"Optimize your keywords and elevate your content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this episode is your goldmine. Join us as we dive deep into seven actionable tips that are not just theory but practices that have been tested and proven in the fitness industry.Timeline Summary:[00:00:05] Focus on SEO[00:02:25] Know Your Audience[00:03:51] Swipe Competitors' Best Topics[00:06:11] Optimize for Search Intent[00:07:35] Create a Content Calendar[00:09:37] Promote Content Across Channels[00:11:14] Quality Over Quantity in Word CountKey Takeaways:SEO is Crucial: Start with SEO to ensure your content gets found. Focus on what people are searching for, not just what you want to write about.Understanding Your Audience: Tailor your content to meet the specific needs and challenges of your target audience. This approach helps in building authority and rapport.Leverage Competitor Insights: Use tools like Ahrefs or SEMrush to understand what topics are working for your competitors and model (not copy) their success.Search Intent Matters: Align your content with the intent behind search queries to improve visibility and relevance.The Power of a Content Calendar: Planning your content in advance with a calendar helps streamline your workflow and ensures consistent content production.Cross-Promotion is Key: Amplify your content's reach by promoting it across all your digital channels, including email newsletters and social media.Focus on Content Quality: Don't obsess over word count. Shorter, high-quality content can be just as effective as longer pieces.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"SEO isn't just about being found; it's about being found by the right people." - Andrew Wallis"In helping everyone, we're helping no one. Specificity is key." - Andrew Wallis"Don't steal, model. There's a blueprint for success in your competitor's strategy." - Josh Kennedy"Your content calendar is your roadmap to consistent engagement." - Andrew Wallis"Quality over quantity will always win in the content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In today's episode, we dive deep into the essence of planning and its undeniable role in the success of your fitness business. If you've ever found yourself at a standstill, wondering why your efforts aren't translating into tangible results, this episode is a must-listen. We unravel the mystery behind the 90-day success formula that has transformed countless fitness businesses. Join us as we explore the power of preparation, strategic planning, and setting actionable goals. Whether you're a seasoned fitness professional or just starting out, this episode is packed with insights that will propel you towards your business objectives.Timeline Summary:[00:00:04] Introduction to Planning and Preparation[00:01:05] Entering Quarter Two: Strategy Unveiled[00:02:09] Reflecting on Past Successes[00:03:18] Scoring Personal Development[00:07:09] The 90-Day Intent Planner ExplainedKey Takeaways:The Importance of Planning: Understand why failing to plan is planning to fail, especially in the fitness industry.90-Day Success Formula: Learn how actions taken today reflect in your business 90 days later, emphasizing the need for continuous effort and strategic planning.Reflecting on Past Successes: Discover the value of looking back at your previous quarter's achievements to guide your future actions.Personal Development Scoring: The significance of scoring yourself on personal development and ensuring you're not neglecting your own health and wellness.The 90-Day Intent Planner: A step-by-step guide on how to use the planner to set actionable goals, measure success, and plan for the future.Commitment Levels: Assessing your commitment to your goals and how it affects your ability to achieve them.Rewarding Yourself: The importance of setting rewards for achieving your goals to maintain motivation and celebrate successes.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Fail to plan, plan to fail. The essence of success lies in preparation." - Josh Kennedy"What you do today in your business reflects in 90 days. Act accordingly." - Josh Kennedy"Reflecting on past successes is the first step towards future achievements." - Andrew Wallis"Score yourself on personal development; it's as crucial as your business goals." - Andrew Wallis"The 90-Day Intent Planner: Your roadmap to success in the fitness industry." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In today's episode, we delve into the transformative power of public speaking for gym owners. Fresh off an enlightening trip to Serbia, James Breese shares not just his travel experiences but also invaluable insights into how public speaking can fundamentally change the way you connect with your audience, establish your expertise, and ultimately, grow your business. Whether you're looking to overcome your fear of public speaking, convert more leads, or simply make authentic connections, this episode is packed with actionable advice that you can start applying today.Timeline Summary:[00:01:37] Authentic Connection Through Speaking[00:03:53] Growing Your Business via Public Speaking[00:04:58] Establishing Expertise Onstage[00:07:41] Overcoming the Fear of Public Speaking[00:10:08] Converting Leads Through SpeakingKey Takeaways:Serbia's Surprising Delights: James kicks off with his unexpected love for Serbia, highlighting the importance of openness to new experiences.Authentic Connections Matter: Face-to-face interactions at events forge deeper relationships than any online interaction ever could.Authority and Credibility: Speaking engagements position you as an expert in your field, enhancing trust and respect from your audience.Marketing Over Monetary Gain: Viewing public speaking as a marketing tool rather than a direct revenue stream can lead to long-term business growth.Facing Your Fears: Overcoming the fear of public speaking is a rite of passage that can open numerous doors and opportunities.Lead Conversion Strategies: Utilizing public speaking as a platform to demonstrate expertise and value can significantly boost lead conversion rates.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Social media is good, but to develop a real human connection, you've got to meet people in person." - James Breese"Public speaking solidifies your position as an authority." - Andrew Wallis"When you're invited on stage, it establishes your credibility and expertise." - James Breese"The more you do something, the better you get at it." - Andrew Wallis"People may not know you enough, may not like you enough, and may not trust you enough yet to do business with you." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Welcome to another episode of the Strength Matters Podcast, where today we're diving into the transformative world of content marketing for fitness professionals. If you've ever wondered why your fitness brand isn't achieving the reach or impact you desire, this episode is your roadmap to change that. Join us as we unravel seven compelling reasons why embracing content marketing can elevate your fitness business to new heights.Timeline Summary:[00:01:36] Nurtures and Converts Leads[00:03:00] Educates Potential Customers[00:06:29] Marketing Is Scalable and Long-Term[00:07:57] Often Cheaper in the Long-Term[00:11:11] Word of Mouth Enhancement[00:12:39] Competitors Are Already Doing ItKey Takeaways:Content Marketing Defined: A strategy aimed at creating and sharing valuable content to attract and engage a defined audience, with the goal of driving profitable customer action.The Power of Nurturing Leads: Content marketing is crucial in converting unaware individuals into leads by providing valuable information that aids in building trust and establishing a relationship.Education as a Tool: Educating your audience not only establishes your authority but also helps potential customers understand how you can solve their problems.Scalability and Sustainability: High-quality content marketing efforts are evergreen, offering long-term benefits with increased traffic and authority on search engines.Cost-Effectiveness: Compared to traditional advertising, content marketing often presents a more affordable option with greater ROI, especially in the long term.Enhancing Word of Mouth: Exceptional content gets shared, increasing your brand's visibility and reach without additional cost.Staying Ahead of the Competition: In a rapidly evolving digital landscape, not engaging in content marketing puts you at a disadvantage against both direct competitors and influencers in the fitness industry.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Content marketing is about helping them solve problems. It's all about creating awareness." - James Breese"Your whole purpose...is to help attract new leads, new potential customers through your website, into your funnel." - James Breese"Content doesn't cost us anything monetary to put up...we spend significant amount of time on doing that ourselves." - Andrew Wallis"Create great content people want to share and enjoy. They will share it with the world." - James Breese"Every personal trainer, gym owner, and fit pro I know moans about influencers. But what are they doing? Content marketing." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In today's episode, dive into the whirlwind world of social media with James Breese, Josh Kennedy and Andrew Wallis. Whether you're a seasoned digital marketer or a business owner trying to crack the code of social media in 2024, this episode unpacks the latest research on posting frequency across platforms to maximize your reach and engagement. Press play to unravel the mysteries of social media success and learn practical strategies to dominate your digital presence without burning out.Timeline Summary:[00:01:04] Ideal Posting Frequency for X (Twitter)[00:03:24] Instagram Strategy for 2024[00:04:24] TikTok's Demand for Content[00:05:11] YouTube Content Strategy[00:06:17] The Enigma of Facebook PostingKey Takeaways:The Importance of Frequency: Posting frequency is crucial across all platforms, but it's vital not to overwhelm your audience.Platform-Specific Strategies: Each social media platform has its unique posting frequency for optimal engagement, from X (Twitter) to YouTube.Quality vs. Quantity: While frequency is essential, understanding the balance between quality and quantity is key to leveraging platforms like Instagram and TikTok effectively.Consistency is Key: Choose one platform to start with, focus on consistent posting, and then scale up as feasible.Utilizing a Team: Managing frequent posts across multiple platforms can be overwhelming, highlighting the importance of having a dedicated content team.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Understand the frequency of posting right, that's where we're starting." - James Breese"Post as often as you want on X to see what hits, and then take that good content onto other social media platforms." - James Breese"Instagram: posts and reels 1-2 times a day, stories 2-4 times a day." - James Breese"TikTok is a content machine; they want you to post close to three times a day." - James Breese"YouTube: one short video a day, and one long form video a day, but not within five hours of each other." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the rapidly evolving world of content marketing for fitness businesses, highlighting the crucial role of authenticity and the strategic use of technology to stand out. Whether you're a fitness entrepreneur eager to amplify your brand or a content creator seeking fresh strategies, this episode is a treasure trove of insights and actionable advice.Timeline Summary:[00:00:06] The Future of AI in Marketing[00:00:22] Avoiding AI Pitfalls[00:02:17] The Rise of Short-Form Video[00:03:24] Personalizing Your Brand[00:05:32] Building Trust Through ContentKey Takeaways:Authenticity Over AI: The conversation kicks off with a critical look at how AI-generated content, while prolific, often lacks the unique voice and authenticity that truly resonates with audiences.Short-Form Video's Dominance: Short, engaging video content on platforms like Instagram, TikTok, and YouTube is highlighted as a non-negotiable strategy for capturing attention in the digital age.The Essence of Brand Building: Through humor and candor, James and Andrew stress the importance of infusing personal flair into your content to cultivate a brand that's both memorable and trustworthy.Trust as the Ultimate Currency: The trio converges on the idea that trust, cultivated through consistent, high-quality, and personalized content, is foundational to converting followers into clients.SEO and Platform-Specific Content: A pivotal strategy discussed is the balance between mastering SEO for broad visibility and creating platform-specific content that engages and retains the audience.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"In a world of AI-generated content, be true, be authentic." - James Breese"Short-form video content is not optional; it's essential." - James Breese"Lean into your personality; that's your brand's secret weapon." - Andrew Wallis"Trust is built on consistency, reliability, and authenticity." - James Breese"Optimize for Google first; dominate locally, then expand." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In today's fast-paced digital age, where every new marketing channel promises to be the next big thing, there lies an unassuming powerhouse that many have prematurely declared obsolete: email marketing. In this episode we dive deep into the enduring power of email as the most reliable marketing channel for health and fitness businesses. If you're looking for actionable insights to skyrocket your business growth and nurture your audience effectively, pressing play on this episode is a must.Timeline Summary:[00:00:05] Introduction to Email Marketing's Endurance[00:00:22] The Downfall of Social Media Engagement[00:02:21] Email vs. Social Media Metrics[00:05:01] The Value of Email Subscribers[00:06:14] Practical Tips for Growing Your Email ListKey Takeaways:Email's Unmatched Reliability: Despite the rise of social media, email remains the most consistent and direct way to reach your audience.Decline of Social Media Engagement: Engagement on social media platforms has significantly dropped, making email a more stable and effective channel for direct communication.The Power of One Email Subscriber: One email subscriber is equivalent to 1,000 social media followers, highlighting the importance of building and nurturing your email list.Segmentation is Key: Segmenting your email list allows for targeted, relevant communication, increasing engagement and conversion rates.Actionable Growth Strategies: Simple yet effective strategies for list growth include leveraging your existing network, utilizing social media bios, and creating compelling lead magnets.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Email marketing: The old giant quietly ruling the digital age." - James Breese"A single email subscriber > 1,000 social media followers." - James Breese"In the realm of clicks and opens, email reigns supreme." - Josh Kennedy"Segmentation: The secret sauce of effective email marketing." - Andrew Wallis"Build your list, build your business." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the essential world of keyword research, specifically tailored for gym owners. If you've ever wondered why your content isn't getting the traction it deserves or how to ensure your gym stands out in the digital crowd, this is the episode you can't afford to miss.Timeline Summary:[00:00:06] Introduction to Keyword Research[00:00:44] Importance of Long Tail Keywords[00:02:53] Finding What People Search For[00:06:08] Creating Specific, Niche Content[00:08:30] Key Points for Gym OwnersKey Takeaways:Keyword Research Simplified: Understanding the fundamental concept of using specific search terms to enhance visibility online.The Power of Long Tail Keywords: Importance of targeting specific, detailed searches rather than broad, generic terms.Tools for Discovery: Utilizing free and paid tools to uncover what potential clients are searching for, including Google's auto-suggest feature, Answer the Public, SEMrush, and Ahrefs.Content Creation Strategy: The necessity of creating content that answers the specific questions and needs of your target audience to improve search rankings.Analyzing Keyword Effectiveness: Learning how to select keywords based on their search volume and relevance to your niche, aiming for less competitive, niche-specific phrases.Application to Business Goals: Aligning keyword research and content creation with your business objectives, such as selling gym memberships or promoting specific services.Keeping It Simple: The importance of not overcomplicating the process, focusing on what your audience is actually searching for rather than what you think they should know.Websites and Links Mentioned:Strength MattersFree Website AuditGoogle Search ConsoleAnswer the PublicSEMrushAhrefsQuotes:"Keyword research is about finding the terms and words that people use to search for what you offer." - James Breese"90+ percent of all pages in Google don't get found organically because it's not content people are searching for." - James Breese"To rank higher, you've got to choose keywords with less competition and more specificity." - James Breese"Think about the questions your clients always ask; there lie your most valuable keywords." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, we dive deep into the ever-crucial world of Search Engine Optimization (SEO) with a particular focus on fitness professionals. With the fitness market more saturated than ever, mastering SEO is no longer optional but a necessity for standing out. Whether you're navigating Google, Instagram, or TikTok, understanding SEO's nuances across platforms can make or break your visibility. Tune in as we uncover essential strategies, from leveraging hashtags to crafting quality backlinks, and learn how to elevate your brand beyond the sea of competitors.Timeline Summary:[00:00:24] Importance of SEO for Fitness Pros[00:01:24] Platform-specific SEO Strategies[00:02:34] Niche Down to Stand Out[00:04:10] Quality Backlinks for Trust [00:06:09] SEO: A Marathon with SprintsKey Takeaways:SEO's Broad Relevance: SEO is crucial not just for Google but across all social media platforms.Platform Nuances: Understanding each platform's unique SEO strategies, especially the power of hashtags and keywords, is vital.The Importance of Niching Down: To cut through the noise, fitness professionals must narrow their focus and target a specific audience.Backlinks Build Trust: Earning backlinks from reputable sources can significantly boost your site's authority and search engine ranking.SEO is a Long-Term Game: Consistent and strategic content creation is key, but quick wins are possible with the right approach.Leverage Your Personality: Differentiate yourself by leaning into what makes you unique, whether it's your presentation style or content medium.All Roads Lead to Your Website: Your website should be the cornerstone of your online presence, backed by a solid SEO strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Mastering SEO is not just for Google. It's essential across all platforms." - James Breese"In a saturated market, niching down isn't just advisable; it's necessary." - James Breese"Your unique personality is your secret weapon in the SEO game." - Andrew Wallis"Quality backlinks are like a referral program of trust for your site." - James Breese"Think of SEO as a marathon, but don't be afraid to sprint when needed." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In today's episode, we dive deep into the art of crafting compelling case studies to elevate your fitness business. If you're seeking practical advice on leveraging your client's success stories to boost credibility and attract more clients, this episode is a must-listen. Our comprehensive discussion covered everything from selecting the right client for your case study to putting the final product to work in closing more sales.Timeline Summary:[00:00:24] Importance of Client Case Studies[00:02:00] Choosing the Right Client[00:03:09] Gathering Background Information[00:04:21] Writing Interview Questions[00:09:44] Review and Structure the Case StudyKey Takeaways:Client Selection: Choose clients who have seen significant success and can resonate with your target audience.Background Info: Collect detailed information to frame the story authentically.Interview Questions: Ask open-ended questions focused on the client's journey and success.Video Interviews: They're more engaging and can be repurposed across platforms.Case Study Structure: Ensure a compelling narrative by including challenges, solutions, and results.Use AI with Caution: Personalize any AI-generated content to match your unique voice.Repurposing Content: Utilize the case study across newsletters, social media, and your website to attract potential clients.Mentioned Links:Strength MattersFree Strategy CallQuotes:"It's all well and good talking about how great you are. It's much different when your clients do the talking." - Josh Kennedy"Case studies... have a significant impact on the decision-making process for a prospect." - Andrew Wallis"The job of the case study is to really sell your services and showcase your expertise." - Andrew Wallis"AI is here to stay... but it doesn't come with your voice." - Andrew Wallis"Our buying behavior is driven by emotion, but supported by logic." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, we dive deep into the realm of client generation for health and fitness professionals, a crucial aspect that could either make or break your business. Andrew Wallis shares groundbreaking insights derived from his vast experience and a unique perspective on what he terms the "hierarchy of client generation." If you're struggling to attract more clients or simply looking to refine your client acquisition strategies, this episode promises a treasure trove of actionable advice.Timeline Summary:[00:00:36] Mentorship and the Concept's Origin [00:02:46] Level One Activities: The Low Hanging Fruit [00:06:51] Level Two Activities: Expanding Reach [00:09:15] Long-term Strategies: Levels Three and Four Key Takeaways:Mentor Influence: Andrew credits Alan Cosgrove for inspiring the hierarchy concept, emphasizing the importance of mentorship and learning from industry leaders.Client Generation Strategies: The discussion centers on practical strategies across four levels, with a focus on immediately actionable steps for rapid client acquisition.Networking and Direct Engagement: A significant emphasis is placed on direct communication, both through digital means and personal interactions, highlighting the potency of reaching out to past prospects and leveraging current client relationships.Content Creation and Long-term Visibility: The episode touches on the value of content creation, including blogging and social media, as long-term strategies to build authority and attract clients indirectly.Practical Advice: Andrew offers tangible examples and methods, such as the "nine-word email," to re-engage prospects and encourage referrals.Websites and Links Mentioned:Alan Cosgrove's ArticleStrength MattersFree Strategy CallQuotes:"Unlocking client generation is about consistent work, not magic bullets." - Andrew Wallis"Speak to people who know, like, and trust you. It's your biggest asset." - Andrew Wallis"Leverage every conversation; it could lead to a conversion down the line." - Andrew Wallis"Your phone is more than a device; it's your gateway to client acquisition." - Andrew Wallis"Don't wait for clients to come to you. Build it and go get them." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, we delve deep into the world of time management for fitness business owners. If you're spinning multiple plates and feel like you're just a step away from dropping them all, this episode is your lifeline. We've gathered insights from the trenches—real advice and strategies from fitness professionals who've been exactly where you are. Press play to unlock the secrets to optimizing your time, so you can focus on what truly matters: growing your business and living your life to the fullest.Timeline Summary:[00:02:00] Key Time Management Strategies[00:03:00] The Weekly Plan[00:04:11] Time Blocking[00:06:41] Useful Technologies and Apps[00:08:07] Overcoming Time Management PitfallsKey Takeaways:Time Management is Crucial: Every minute counts in running a fitness business. Effective time management can be the difference between success and burnout.Adopt the Weekly Plan: Planning your week in advance, focusing on three main tasks, and breaking them into manageable chunks can significantly improve productivity.Time Blocking: Allocating specific times for specific tasks helps avoid distractions and increases efficiency.Useful Tools: Leveraging technology like Todoist, ClickUp, and Slack can streamline operations and facilitate better communication.Avoiding Overwhelm: When feeling overwhelmed, perform a brain dump to get everything out of your head and onto paper. This helps in prioritizing tasks effectively.Simplicity Works: Sometimes, traditional methods like pen and paper lists can be incredibly effective in managing daily tasks.Flexibility is Key: Allow for some white space in your schedule for unforeseen tasks or emergencies.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Effective time management can be the difference between success and burnout." - Josh Kennedy"Plan your week in advance to tackle the big rocks first." - Andrew Wallis"Time blocking: Your secret weapon against the daily grind." - Andrew Wallis"Overwhelmed? A brain dump can clear your mind for action." - Andrew Wallis"In the simplicity of pen and paper, there's profound productivity." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, we dive deep into the world of women in fitness, shining a light on those who have successfully carved out unique niches in a saturated market. With International Women's Day just around the corner, there's no better time to explore stories of passion, purpose, and the power of finding one's niche. Whether you're in the fitness industry looking to stand out or simply in search of some truly inspiring tales, this episode is not to be missed.Timeline Summary:[00:00:30] Girls Gone Strong: Building a Strong Niche[00:02:54] Casey Ho's Journey: Pop Pilates & Blogilates[00:05:49] Samantha Attard's Ayurvedic Wellness for Women[00:07:54] Recap: Key Takeaways on Niche BuildingKey Takeaways:Girls Gone Strong: A collective formed over a decade ago, focusing on strengthening women. They offer certification courses aimed at success in the health and wellness space, showcasing the power of a well-defined niche.Casey Ho: The founder of Pop Pilates and Blogilates, Casey turned her passion for Pilates and community building into a thriving online presence. Her journey underscores the importance of innovation and social media in reaching your audience.Samantha Attard: Specializing in Ayurvedic wellness specifically for PMS and period pain relief, Samantha's story highlights the significance of personal experience in defining one's niche in the fitness industry.Websites and Links Mentioned:Girls Gone StrongBlogilatesPop PilatesSpiro CollectiveStrength MattersFree Strategy CallQuotes:"It's all about, as I said, women in fitness who have, who stand out, have really defined their niche." - Josh Kennedy"They had this passion about helping women get stronger, hence the name, but they wanted to share that with other women as well." - Andrew Wallis "Cassie, she felt it a little bit stale and boring. So she added movement to it. And that's how it became pop Pilates." - Andrew Wallis"It's dealing with the Ayurvedic practices, uh, but primarily for PMS and period pain relief." - Andrew Wallis"Just shows that if you can be clear on what you bring to the table, and then you put together the right programming and the right message out there, it's going to have an immediate and a successful impact." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, Josh Kennedy and Andrew Wallis delve into the crucial topic of finding and refining your niche in the crowded fitness industry. With an emphasis on authenticity and leveraging personal passions, they explore actionable strategies for fitness professionals looking to differentiate themselves and attract their ideal clientele. Tune in for a blend of personal anecdotes, expert insights, and practical advice designed to empower you in carving out a unique space within the fitness world.Timeline Summary:[00:00:04] Introduction to Niching Down[00:00:57] Josh's British Military Fitness Niche[00:02:57] Andrew's Transition to Fitness from Corporate[00:03:33] Importance of Clarity in Fitness Niching[00:08:49] Amy Porterfield's Marketing ApproachKey Takeaways:You Are Your Niche: Emphasizing personal interests and strengths is crucial for standing out.Importance of Authenticity: Authentic content resonates more deeply with the target audience.Clarity in Offerings: Clearly defining what you offer and who you serve simplifies marketing efforts.Leverage Personal Stories: Personal anecdotes and experiences can enhance relatability and engagement.Continuous Adaptation: The fitness industry evolves, so niches and marketing strategies should too.Principles Over Tactics: Building a personal brand based on core principles attracts long-term clients.Community and Support: Strength Matters community offers resources for fitness professionals to refine their niching strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"You are your niche. Let your passions guide your fitness journey." - Josh Kennedy"In a saturated market, authenticity is your greatest asset." - Andrew Wallis"Niche down to stand out. It's not just about being different, but being true to yourself." - Josh Kennedy"Your personal story is your unique selling proposition in the fitness industry." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Welcome to another episode of our podcast, where we delve deep into the art and science of marketing your online fitness business in 2024. Whether you're a seasoned pro looking to up your game or just starting out on your fitness entrepreneurship journey, this episode packs a punch with actionable strategies, insider tips, and real-world wisdom to get your business noticed and thriving. Join us as we uncover the secrets to standing out in a crowded digital landscape and learn how to turn your passion for fitness into a profitable venture.Timeline Summary:[00:01:22] Blog Creation Essentials[00:03:32] Mastering Local SEO[00:06:02] Social Media Strategy Simplified[00:08:25] Leveraging Customer Testimonials[00:10:50] Kickstarting a Referral ProgramKey Takeaways:Creating a Value-Packed Blog: Learn why blogging is a cornerstone of digital marketing and how to craft content that attracts and retains your target audience.Optimizing for Local SEO: Discover the importance of local SEO and Google My Business to ensure your fitness service ranks high in local searches.Effective Social Media Presence: Tips on maintaining a consistent and engaging presence on social media without the overwhelm.The Power of Customer Testimonials: Understand how to gather and utilize testimonials to boost credibility and attract new clients.Implementing a Referral Program: Strategies for developing a referral program that rewards your existing clients and attracts new ones.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"96% of websites get no traffic. If you aren't marketing yourself, you're invisible." - Josh Kennedy"Your digital storefront is your website. Don't just rent space on social media." - Andrew Wallis"SEO is helping your future clients find answers to their questions." - Andrew Wallis"Consistency on social media is key, even if it's once a week." - Andrew Wallis"Earn, ask, and reward. The EAR principle for gathering testimonials." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In today's episode, we explore the art of crafting your fitness empire through the power of signature offers. We'll dissect what a signature offer entails, its significance in standing out, and how it can transform your fitness business. From niche targeting to pricing strategies, we're unpacking eight crucial steps to building a compelling, client-attracting fitness brand. Whether you're a seasoned trainer or just starting, this conversation is your blueprint for success. Let's dive in and unlock the potential of your fitness empire!Timeline Summary:[00:00:25] Signature Offer Defined - Your Unique IP[00:01:43] Niching Down Attracts Ideal Clients[00:03:12] Signature Offers Amplify Attraction[00:08:20] Uniqueness Draws Right Clients[00:10:58] Value-Based Pricing EncouragedKey Takeaways:Signature Offers as Unique Selling Propositions: It's emphasized as a crucial strategy for standing out and not competing on price alone.The Importance of Niching Down: Niching down is presented as a starting point for developing a signature offer that resonates with a specific audience.Examples and Success Stories: The conversation includes references to successful signature offers in the fitness industry, like Joe Wicks' programs, to illustrate the concept's potential for scalability and client attraction.Eight Steps to Crafting a Signature Offer: This includes getting clear on your vision, aligning with your dream client's transformation, designing your signature system, honing in on your uniqueness, pricing based on value, creating an authentic marketing plan, delivering exceptional customer experience, and implementing systems and technology.Uniqueness and Personality in Business: Being genuine and treating clients well are underscored as key to success.Value-Based Pricing: There's a strong encouragement to price services based on value rather than undercutting. This is tied to the perceived value of the transformation offered to clients.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"It's your IP, your intellectual property...a way of establishing our expertise in the industry." - Andrew Wallis "If we can package and create our own signature offer...people want that product, that signature offer." - Andrew Wallis "Align with dream client transformation...make sure that you have your best clients in mind and craft it for them." - Andrew Wallis"Design the signature system and content strategy...map out the journey from starting point to endpoint." - Andrew Wallis"Hone in on your uniqueness...be yourself, showcase your personality that will shine through and attract the right types of clients." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, we dive deep into the world of lead magnets, the secret sauce for fitness professionals aiming to captivate and convert their audience. If you're curious about turning casual browsers into loyal customers, then you simply can't afford to miss this discussion. Join us as we unravel the mysteries of effective lead generation, tailored specifically for health and fitness pros.Timeline Summary:[00:00:25] Introduction to Lead Magnets[00:01:19] Importance of Lead Magnets[00:03:19] Traffic Temperatures Explained[00:06:08] Creating Effective Lead Magnets[00:08:39] Guidance on Starting with Lead MagnetsKey Takeaways:What is a Lead Magnet? A tool used to collect potential customers' contact information by offering them something valuable in return.The Role of Lead Magnets in Marketing: They're crucial for capturing the interest of potential clients, especially in a crowded market like fitness.Understanding Traffic Temperatures: Tailoring your lead magnets based on whether your audience is cold, warm, or hot can dramatically increase their effectiveness.Creating Compelling Lead Magnets: The discussion emphasizes the importance of knowing your audience and creating resources that meet their specific needs.Starting Point for Lead Magnets: For those new to lead magnets, starting with something simple and actionable like a cheat sheet or checklist is recommended.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"A lead magnet is your first step towards a meaningful conversation with your potential clients." - Andrew Wallis"Understanding your audience's temperature is key to effective lead generation." - Josh Kennedy"The best lead magnets are short, actionable, goal-orientated, and easy to consume." - Andrew Wallis"Lead magnets are not just about collecting emails; they're about starting relationships." - Josh Kennedy"In the crowded fitness market, a well-crafted lead magnet can set you apart." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Join us in today's episode as we delve into a six-step framework to turbocharge your email list growth. We're breaking down complex marketing strategies into digestible, actionable steps. This episode is a goldmine for anyone looking to connect with their audience on a deeper level. Whether you're just starting out or aiming to refine your current strategies, you're in the right place for expert insights.Timeline Summary:[00:01:00] Lead Magnet Creation[00:02:39] Funnel Building Insights[00:04:58] Conversation Engagement Techniques[00:06:38] Social Media Promotion Strategies[00:08:26] Weekly Content Creation TipsKey Takeaways:The Importance of Lead Magnets: Crafting an irresistible offer that provides genuine value to your audience is crucial for capturing their interest and contact information.The Essence of a Funnel: A well-structured list-building funnel, from landing page to follow-up emails, is key to delivering your lead magnet and nurturing leads effectively.Fostering Real Conversations: Engaging your audience through thoughtful email sequences encourages genuine interaction, building trust and paving the way for conversions.Organic Promotion on Social Media: Utilizing social media to share your lead magnet in a natural, engaging manner can significantly expand your reach.Consistency in Content Creation: Regularly posting original content establishes your expertise and keeps your audience engaged.Leveraging Email Newsletters: A well-crafted email newsletter can amplify your reach by highlighting new content and driving traffic to your platforms.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"Creating something of value...they will give you something of value." - Andrew Wallis"Conversations will lead to conversions." - Andrew Wallis"We don't want to come across as that sleazy salesman." - Andrew Wallis"It's only going to be up there for maybe 48 hours max." - Andrew Wallis"They're becoming extremely popular." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In today's episode, we explore the concept of leveraging awareness days to break through what we've affectionately termed "content constipation." If you've ever found yourself struggling for fresh, engaging content ideas, this episode is your beacon of hope. We discuss how integrating awareness days into your content calendar can not only revitalize your content strategy but also connect you more deeply with your audience. Timeline Summary:[00:00:19] Introduction to Awareness Days[00:01:04] Example: World Nutella Day[00:02:37] Personalizing Content[00:03:31] Leveraging Mother's Day[00:04:50] Creative Uses of World Book DayKey Takeaways:Personal Touch: The importance of blending personal interests with professional content to create a more engaging and humanized social media presence.Creative Campaigns: How specific awareness days, like Mother's Day or World Book Day, can be used to craft unique marketing campaigns that resonate with your target audience.Content Constipation: Strategies to overcome creative blockages and keep your content fresh, relevant, and engaging.Engagement Over Information: The shift towards creating content that engages and entertains, rather than solely educates, to build a stronger community around your brand.Upcoming Awareness Days: A look at some key dates in March, such as:3 March 2024 World Hearing Day7 March 2024 Be Heard Day / World Book Day7-10 March 2024 Crufts8 March International Women's Day11-17 March 2024 Brain Awareness Week10 March 2024 Mothers Day UK / Daylight Savings Time Begins (USA)13 March 2024 No Smoking Day15 March 2024 World Sleep Day17 March 2024 St Patrick's Day / Red Nose Day18 March 2024 Awkward Moments Day19 March 2024 Clients Day20 March 2024 International Day of Happiness22 March 2024 World Water Day25 March 2024 Waffle Day29 March 2024 Good Friday31 March 2024 Daylight Savings Time Begins (UK) / Easter SundayWebsites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"Break through content constipation by leveraging awareness days in your content calendar." - Josh Kennedy"Not all awareness days are immediately relevant, but they offer a creative playground for engaging content." - Andrew Wallis"Mixing personal interests with professional content humanizes your brand and connects you more deeply with your audience." - Andrew Wallis"Mother's Day and Father's Day are prime examples of how awareness days can fuel powerful marketing campaigns." - Andrew Wallis"Social media should engage and entertain, not just educate. That's where creativity with awareneShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, we dive deep into the world of personal trainers and the pivotal role their websites play in generating leads and ultimately, expanding their client base. Whether you're a seasoned trainer or just starting, the insights shared here are bound to transform how you view and utilize your online presence.Timeline Summary:[00:01:09] Role of Website's Homepage[00:02:16] Custom Tailored Content[00:04:09] Importance of Reviews[00:06:34] Effective Web Forms[00:09:40] Calls to ActionKey Takeaways:The Website's Prime Objective: It's not just about showcasing what you offer; it's about engaging visitors with relevant content and capturing their details for future nurturing.Custom Tailored Content: Speak directly to your niche. The more specific, the better your chances of converting visitors into leads.Leveraging Reviews: Utilize success stories and testimonials to build trust and show potential clients the transformations you've facilitated.Web Forms: These are crucial for capturing visitor information. Ensure they're strategically placed and not intrusive.Understanding Your Audience: Use tools like Google Analytics to know who's visiting your site and adjust your content accordingly.Retargeting: A sophisticated tool for keeping your services in front of interested visitors, making your marketing efforts more efficient.Clear Calls to Action: Guide your visitors on what to do next. This could range from downloading a free guide to booking a consultation.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallQuotes:"The prime objective of your website? Engage and capture details for future nurturing." - James Breese"Speak directly to your niche with custom tailored content. Specificity is key." - James Breese"Success stories aren't just testimonials; they're proof of transformation." - Andrew Wallis"Web forms are your first step towards building a relationship. Place them wisely." - James Breese"Understand your audience, adjust your content, and watch your leads grow." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
We delve deep into the critical world of SEO and blogging for your fitness business. If you're struggling to get your website noticed or wondering why your online presence isn't translating into more clients, this episode is a must-listen. Join us as we uncover the secrets to ranking higher on Google, building trust with potential clients, and ultimately, transforming your fitness business into a thriving online authority.Timeline Summary:[00:00:23] Introduction to SEO[00:01:29] The Importance of Blogging[00:03:00] Boosting Visibility through Content[00:04:24] Building Brand Awareness[00:06:37] Driving Engagement with BlogsKey Takeaways:Understanding SEO: Learn what SEO is and why it's crucial for your fitness business.Blogging's Role: Discover how blogging not only remains relevant but is essential for building loyalty, trust, and showcasing your expertise.Visibility & Brand Awareness: Find out how optimized blogging increases visibility and brand awareness, leading to a compound effect of growing traffic and leads.Engagement & Retention: Understand the importance of engaging both new and existing clients through informative blogging.Personal Branding: Uncover why personal trainers need to see themselves as brands and how blogging can amplify their unique voice.Content Strategy: Learn how to create content that answers your clients' questions, thereby attracting more traffic and potential clients.Outsourcing Content Creation: Consider the benefits of outsourcing content creation to focus on your core business activities.Websites and Links MentionedStrength MattersStrength Matters Free Strategy CallQuotes:"SEO is the technical term to help you rank higher on Google, crucial for turning strangers into clients." – James Breese"Blogging in 2024 and beyond is about building loyalty and trust." – James Breese"Your ultimate goal with blogging? New leads. Answer your clients' questions, and they'll come to you." – James Breese"Personal branding is the way forward for solo entrepreneurs. Set yourself apart." – Andrew Wallis"Organic search on Google, not social media marketing, is our number one source of leads." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, we unravel the mystery behind skyrocketing your Google rankings with a simple yet profoundly effective hack. If you're keen on giving your business an online visibility boost, this episode is your golden ticket. Dive in as we dissect a strategy that's already propelling businesses up the Google ranks, with practical insights direct from the field.Timeline Summary:[00:00:34] Importance of Reviews with Photos[00:01:00] Success Story[00:02:02] Google's EAT Principle[00:03:24] Value of User-Generated Content[00:04:00] Advice for ImplementationKey Takeaways:Photo Reviews Boost Rankings: Incorporating photos with Google reviews significantly enhances your business's visibility and ranking.Client Success Story: A real-world example demonstrated a dramatic rise from 64th to 19th rank in just 48 hours by applying this method.Google's EAT Principle: Authenticity, expertise, and trust are pivotal for ranking higher, and photo reviews directly contribute to these factors.User-Generated Content: Authentic user-generated content, like photo reviews, not only increases trust but also engagement and reach.Easy Implementation: This hack is simple to implement and can yield substantial results without substantial costs.Strategy Calls for Personalized Advice: The podcast offers personalized strategy sessions for listeners seeking to enhance their Google rankings.Social Proof and Visibility: Sharing success stories and practical tips highlights the real impact of the discussed strategies.Websites and Links Mentioned:Strength MattersStrength Matters Strategy SessionQuotes:"Ranking higher on Google is about more than just reviews; it's what you do with those reviews that counts." - James Breese"A photo review is worth a thousand search rankings." - James Breese"Embrace the power of user-generated content to skyrocket your Google rank." - Andrew Wallis"Google's EAT principle: Expertise, Authority, and Trust are your best friends in SEO." - James Breese"Simple, effective, and proven - photo reviews are your secret hack to dominating Google rankings." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
In this episode, we dive deep into the art of creating compelling lead magnets, an essential tool for growing your email list and, ultimately, your business. If you're in the fitness industry and looking to attract more clients, pressing play on this episode is the first step towards understanding how to craft a lead magnet that resonates with your audience.Timeline Summary:[00:00:14] Exploring the Concept of a Lead Magnet[00:01:15] The Critical Role of Audience Knowledge[00:02:42] Illustrating a Successful Lead Magnet[00:06:03] Guidance on Lead Magnet Creation Tools[00:08:24] Understanding Lead Magnets' Fundamental PurposeKey Takeaways:Definition & Importance: A lead magnet is a valuable free item offered to your intended audience to grow your email list. Its effectiveness hinges on truly understanding and resonating with your audience.Audience Alignment: Knowing your client avatar allows you to create a lead magnet that directly addresses their needs and challenges, significantly increasing your chances of converting leads into clients.Creative Examples: From ebooks to cheat sheets and beautifully designed brochures, the format of your lead magnet can vary. The key is to ensure it is immediately useful and appealing to your target audience.Design and Creation Tools: Leveraging tools like Canva or outsourcing to platforms like Fiverr can help you professionally design your lead magnet without needing advanced graphic design skills.The Power of Email Lists: Lead magnets are a strategy to grow your email list, allowing you to maintain contact, build trust, and eventually convert subscribers into clients through value-driven communication.Call to Action: Including a clear call to action in your lead magnet encourages immediate engagement, increasing the likelihood of conversion.The Big Why: The primary goal of a lead magnet is to generate leads and keep potential clients engaged until they're ready to make a purchasing decision.Websites & Links Mentioned:Strength MattersFree Website AuditQuotes:"A lead magnet must resonate with your audience, or it'll get you nowhere." - Josh Kennedy"Know your client avatar to create the correct lead magnet." - Andrew Wallis"Your skills are getting people into shape, not graphic design. Focus on your strengths." - Andrew Wallis"We're not working with clients if we're not generating leads." - Andrew Wallis"Keep your email list warm to build trust and relationships over time." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Dive into today's episode where we unveil the secrets to crafting a morning routine that propels you into an unstoppable 2024. Whether you've struggled with routines in the past or are looking to optimize your mornings for maximum productivity and clarity, this episode is your first step towards a transformed life. Join us as we explore the power of morning mastery, inspired by real-life transformations within our community, and learn how to tailor the renowned "Life S.A.V.E.R.S" routine to fit your unique lifestyle.Timeline Summary:[00:00:03] Introduction to Morning Mastery[00:03:19] Breaking Down the S.A.V.E.R.S Acronym[00:05:29] The Impact of Meditation and Silence[00:07:07] The Role of Affirmations and Visualization[00:10:13] The Importance of Reading and ScribingKey Takeaways:Morning Routines Propel Life Transformation: Establishing a morning routine is essential for enhancing productivity and overall life satisfaction.Adapt "Life S.A.V.E.R.S" for Personal Success: The routine, inspired by Hal Elrod's "The Miracle Morning," includes Silence, Affirmations, Visualization, Exercise, Reading, and Scribing, and can be tailored to individual lifestyles.Silence and Meditation Offer Mental Clarity: Starting the day with a quiet mind sets a positive foundation for the day's tasks and decisions.Affirmations and Visualization Fuel Goal Achievement: These practices strengthen mental resolve and focus towards personal and professional goals.Consistent Morning Exercise Boosts Energy: Integrating exercise into your morning routine ensures it's completed, providing energy and focus for the day ahead.Reading and Scribing Enhance Personal Growth: Engaging in these activities contributes to continuous learning and reflective thinking, essential for personal development.Customization Enhances Routine Effectiveness: Modifying the "Life S.A.V.E.R.S" routine to fit personal preferences and schedules can improve its effectiveness and sustainability.Websites and Links Mentioned:Strength MattersFree Website AuditThe Miracle Morning by Hal ElrodQuotes:"It's about having the right routine." - Josh Kennedy"I was always busy, but I was not productive." - Andrew Wallis"Meditation was all woo-woo, but now, it gives me greater clarity of mind." - Andrew Wallis"Visualization... that was powerful evidence that, hey, this thing works." - Andrew Wallis"Adapt it to fit your lifestyle... you'll have better success and greater clarity of mind." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
We dive deep into the realm of email marketing, specifically tailored for fitness professionals looking to scale their businesses sustainably over the long term. Whether you're new to email marketing or looking for ways to enhance your existing campaigns, this episode is a treasure trove of insights, secrets, and practical strategies to elevate your approach. Join us as we uncover five pivotal secrets that will transform your email marketing efforts, ensuring that your fitness business not only grows but thrives.Timeline Summary:[00:00:24] Creating Fresh Content Weekly[00:04:00] Irresistible Lead Magnet Creation[00:05:21] Regular Mailing List Contact[00:08:15] Strategic Social Media Utilization[00:09:19] Personalizing Your ApproachKey Takeaways:Own Your List: Your email list is a critical asset. Unlike social media followers, you have complete control over it.Content is King: Consistently create and distribute original content to engage and nurture your audience.Value-Driven Lead Magnets: Offer something of real value for free to encourage sign-ups, such as cheat sheets or workout plans.Communication Frequency: Find a consistent rhythm for emailing your list, whether daily, weekly, or monthly, to stay top of mind.Personal Connection: Infuse your personality into your marketing. Authenticity builds trust and fosters community.Leverage Social Media: Use it to drive traffic to your website and email list, not as the end destination.Stories Sell: Share personal stories and unique headlines to capture interest and stand out.Websites & Links Mentioned:Strength MattersFree Website AuditQuotes:"Your email list is a key asset within your business. You own that real estate." - Andrew Wallis"Creating fresh, original content weekly is the cornerstone of effective email marketing." - Josh Kennedy"An irresistible lead magnet is something your audience thinks, 'Wow, I would easily pay X amount for this.'" - Andrew Wallis"Consistency is key in email marketing. Find a frequency that you can maintain." - Andrew Wallis"Make it personal. People do business with people they know, like, and trust." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Are you ready to unlock the secrets of boosting your fitness website's conversions? Join us in this episode, where James Breese, Josh Kennedy and Andrew Wallis delve into the nuances of website conversions in the fitness industry. Discover practical tips and hear a success story that will inspire you to transform your website into a conversion powerhouse.Timeline Summary:[00:00:14] Understanding Website Conversions[00:00:41] Benchmarking Good Conversion Rates[00:01:53] Case Study: Jörgen's Website Success[00:04:19] Importance of Google Ranking and Speed[00:06:11] Simplifying the Booking ProcessKey Takeaways:Website Conversion Clarified: A conversion is a specific action taken on your website, like booking a call or filling out a form.Realistic Conversion Rates: A good conversion rate varies, but around 10% is excellent for service-based businesses like gyms and fitness professionals.Case Study Insights: Jörgen's website success showcases the power of simplifying and clarifying the user journey.Simplicity is Key: A minimalist and clear approach to website design can significantly enhance conversions.The Power of Speed: Enhancing website speed and user experience can positively impact conversion rates.Online Booking Efficiency: Streamlining the online booking process can attract more clients.Understanding the Audience: Knowing your client's journey and tailoring the website experience is crucial.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"A website conversion is when somebody completes a specific desired action on your site." - James Breese"For a service-based business, a 10% conversion rate is really good." - James Breese"Made the website simpler and created a clear call to action." - James Breese"People want to be led down a path that's simple and easy." - James Breese"Understand who your clients are to streamline their journey on your website." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Are you struggling to attract new clients to your fitness business? In this episode, we delve into the world of personal training and gym ownership with a focus on acquiring new clients quickly and efficiently. Join James Breese, Josh Kennedy, and Andrew Wallis as they share insider tips and real-life experiences to help you break out of the marketing slump and start seeing results. This episode is packed with actionable advice and tough love that's essential for every fitness professional seeking to grow their client base.Timeline Summary:[00:00:22] Tough Love and Marketing Reflection[00:01:29] Importance of Momentum and Consistency [00:03:03] Reactivating Past Clients [00:03:59] Leveraging Referrals and Relationships [00:05:19] Engaging Prospects with Targeted Contact Key Takeaways:Self-Reflection: Assess past marketing efforts and focus on being helpful, not just selling.Momentum Building: Consistency in marketing efforts leads to sustained client acquisition.Reactivating Past Clients: Reach out to previous clients for quick wins.Referral Systems: Utilize current clients to gain new ones through word-of-mouth.Prospect Engagement: Contact potential clients who showed initial interest but didn't convert.Email Strategy: Utilize the nine-word email technique for re-engagement.Social Media Presence: Regular, helpful posts can generate leads and keep you top of mind.Websites and Links Mentioned:Strength MattersQuotes:"Your current client needs are a result of your last 90 days of effort." – James Breese"Momentum and consistency are key to sustained success." – Andrew Wallis"The easiest way to get clients? Reach out to past ones." – James Breese"Referrals are your low-hanging fruit in client acquisition." – Andrew Wallis"Being helpful is more impactful than just trying to sell." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Are you a personal trainer, gym owner, or just fitness-passionate, thinking of starting a blog but feel overwhelmed by the prospect? In this episode, we dive deep into the essentials of creating a successful fitness blog in 2024. Join us as we uncover the steps, strategies, and insider tips. Whether you're battling writing fears or struggling with SEO complexities, this episode is your roadmap to blogging success.Timeline Summary:[00:00:17] Overcoming Writing Fears[00:01:22] Andrew's Initial Blogging Journey[00:02:08] Start with a Google Mindset[00:03:28] Choosing the Right Platform[00:06:13] Identifying Your Target Audience[00:08:49] Key Steps to Start WritingKey Takeaways:Overcoming Writing Anxiety: Even experienced writers like Josh Kennedy have faced challenges in writing.Start Small and Improve: Andrew Wallis emphasizes starting with relevant content and evolving over time.Importance of SEO: James Breese highlights that 97% of content doesn't get found organically on Google, stressing SEO's role.Platform Choice Matters: WordPress is recommended over Wix or Squarespace for better functionality and SEO advantages.Identifying Your Audience: Knowing your client avatar and targeting specific queries is crucial.Content Creation: Authentic writing beats AI-generated content; James advises writing from personal expertise.Consistency is Key: Regular publishing improves Google ranking and establishes authority.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Overcoming writing fears is a journey worth embarking on." - Josh Kennedy"Your blog's success hinges on resonating with your target audience." - Andrew Wallis"97% of Google content remains undiscovered, emphasizing the importance of SEO." - James Breese"Choose WordPress for your blog for its SEO superiority." - James Breese"Regular blogging establishes your authority and improves Google rankings." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Join James Breese, Josh Kennedy, and Andrew Wallis as they unravel a comprehensive framework to help gym owners and fitness professionals thrive in the digital space. Whether you're a seasoned marketer or just starting out, this episode is packed with invaluable insights and practical tips that will transform the way you approach online marketing for your gym. Tune in to discover the future of fitness marketing!Timeline Summary:[00:00:06] Introduction to Online Gym Marketing [00:02:39] Essential Website Features [00:05:50] Importance of Blogging [00:07:58] Google Ads Strategy [00:12:41] Social Media and Facebook Ads Key Takeaways:Being Helpful is Key: In 2024, the focus of marketing is on being genuinely helpful to your audience.Website as the Pillar: A fast-loading website with clear, actionable advice is crucial for attracting the right clientele.Blogging for Authority: Regular, informative blogging is essential for establishing authority and improving Google rankings.Google Ads for Visibility: Google Ads, though less clicked, play a significant role in increasing online visibility.Layered Approach to Social Media: Organic social media should be used strategically to drive traffic to your website.Mentioned Websites and Links:Strength MattersFree Website AuditQuotes:"In 2024, it's all about being helpful in marketing." - James Breese"A good website clearly communicates who you are and what you do in three seconds." - James Breese"Blogging isn't just writing; it's about answering questions and being helpful." - James Breese"Google Ads give you three bits of real estate on search results." - James Breese"Social media is to make people aware you exist and to drive them somewhere else." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Are you a personal trainer struggling to make your mark on social media in 2024? Dive into our latest podcast episode where James Breese and Andrew Wallis dissect the current landscape of social media for fitness professionals. Discover the pitfalls of Facebook advertising, the overuse of scripted content, and learn how to foster genuine connections with your audience. This episode is a goldmine for anyone looking to revamp their social media strategy and genuinely engage with their audience.Timeline Summary:[00:01:06] Flaws of Facebook Ads for Lead Generation[00:02:04] Overuse of Scripted, Edited Content[00:03:28] Emphasis on Authenticity and Connection[00:07:31] Combining Carousel Posts and Videos[00:09:04] Avoiding Scripted Videos, Embracing DirectnessKey Takeaways:Misguided Facebook Advertising: Many personal trainers are ineffectively using Facebook ads, leading to poor quality leads and inadequate follow-up.Scripted Content Overload: The overuse of scripted and edited videos is causing audience disengagement.The Power of Authenticity: Authentic, one-take videos can create a stronger, more genuine connection with audiences.Simplicity in Messaging: Short, direct answers to client questions in videos can be highly effective.Balanced Content Strategy: A mix of video formats and carousel posts can cater to varying audience preferences.Engagement through Personalization: Personalizing content to your audience's interests and needs is crucial.Evolution of Social Media Trends: Staying current with social media trends while maintaining authenticity is key for personal trainers in 2024.Websites and Links Mentioned:Strength MattersJames Breese InstagramJames Breese TwitterQuotes:"In today's climate, using social media effectively is more about authenticity than flashy edits." - James Breese"Your personality in content is what makes the penny drop for your audience." - Andrew Wallis"Answer your client's questions in a short, simple, and succinct way on social media." - James Breese"Avoid the sea of noise, don't just copy what everyone else is doing." - James Breese"Social media for fitness pros is about evolving with trends while staying genuine." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Welcome to another episode where we delve into the art of client acquisition for experienced personal trainers. If you're looking to elevate your client base and explore proven strategies beyond the basics, this episode is a must-listen. Join us as we unpack three transformative strategies that intertwine the power of online presence, community networking, and the strategic use of social media to attract high-quality clients consistently.Timeline Summary:[00:00:36] Google Visibility is Key [00:02:38] Networking and Referrals Matter [00:05:52] Leveraging Social Media Effectively [00:06:49] Avoiding Common Social Media Mistakes [00:08:16] The Holistic Approach to Client Acquisition Key Takeaways:Google's Role in Client Acquisition: The episode emphasizes the critical importance of being visible on Google, highlighting that 77% of people use it with the intent to purchase services, including personal training.The Power of Networking and Referrals: Offline networking within communities and leveraging existing client relationships for referrals are highlighted as invaluable strategies.Smart Social Media Use: Rather than directly selling services on social media, it's advised to use these platforms to showcase expertise and direct potential clients to a professional website.Building a Professional Online Presence: A well-designed website is crucial for establishing credibility and converting leads from Google and social media into clients.Integrating Strategies for Maximum Impact: The discussion underscores the importance of integrating Google visibility, networking, and social media strategies for a comprehensive approach to client acquisition.Websites and Links Mentioned:Strength MattersQuotes:"Be found on Google first. That's where your high-caliber clients are searching." – James Breese"Networking isn't just about being social; it's about strategic alliances." – Andrew Wallis"Your website is your professional anchor in the digital world." – James Breese"Referrals are the gold standard in building a client base." – Andrew Wallis"Social media is not just a selling tool; it's a showcase of your expertise." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
If you're stepping into the fitness industry and wondering how to build your client base from scratch, this episode is your goldmine. Join James Breese and Andrew Wallis as they dive deep into practical, tested strategies that can turn your passion for fitness into a thriving career. Tune in to learn the secrets of client acquisition that no one else is talking about!Timeline Summary:[00:00:36] Reach Out to Your Network[00:03:09] Be Visible on Gym Floor[00:07:24] Focus on Website & Google[00:08:56] Website as Professional BaseKey Takeaways:Tap Into Your Personal Network: Start with family, friends, and colleagues. They're likely to support you and could be your first clients.Utilize the Gym Floor: Increase visibility by being active in a gym setting. It helps build connections and trust with potential clients.Develop an Online Presence: Focus on creating a professional website and optimize it for Google searches.Long-Term Strategy Over Quick Tactics: Think strategically about building your business. Tactics come later.Leverage Referrals: As your client base grows, referrals will play a crucial role in expansion.Patience is Key: Building a client base takes time. Engage in conversations and establish trust.Free Strategy Call: Strength Matters offers a free call for further guidance on growing your fitness business.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes :"Your first clients are probably in your phone contacts." - James Breese"Visibility in the gym is just as crucial as online." - Andrew Wallis"77% of people use Google first. Be there!" - James Breese"Your website is your professional storefront." - James Breese"Patience and conversation build client trust." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Today, we're diving into a challenge many of us face in the fitness industry: finding content ideas for our blogs. If you're struggling for fresh, engaging content, this episode is a treasure trove of practical strategies to generate over 100 content ideas in just three minutes. So, plug in your headphones and get ready to unlock the secrets to endless content inspiration!Timeline Summary:[00:00:21] Leveraging Your Audience [00:01:36] Importance of Response [00:02:20] 'They Ask, You Answer' Strategy [00:03:59] Using Facebook Groups [00:08:57] Exploring Quora and Reddit Key Takeaways:Engage with Your Audience: Your client base or audience is a great source of content ideas. Listen to their questions and feedback.Respond to Feedback: Responding to audience engagement is crucial for community building.Incorporate 'They Ask, You Answer': Answering direct questions from your audience turns queries into content.Utilize Online Platforms: Facebook groups, Quora, and Reddit are excellent for content ideas and audience insights.Answer the Public Tool: This online tool helps you find what people are searching for, providing content ideas relevant to your audience.Websites and Links Mentioned:Free Website AuditAnswerThePublic.comQuotes:"There's no better person to ask than our client base or our audience." - Andrew Wallis "If they respond, then you've got a great piece of content." - Andrew Wallis"Each question becomes a piece of content, be a blog post, be a podcast episode." - Andrew Wallis"Answer The Public... will give you hundreds of potential content." - Andrew Wallis"Direct engagement on social media... that's where we drop the ball." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Are you a fitness coach striving for excellence but feeling like you're hitting a wall? Tune in to our latest episode of the Strength Matters podcast where we uncover the "Top Five Mistakes Coaches Make." Join hosts Josh Kennedy and Andrew Wallis as they delve into their own experiences and lessons learned, providing invaluable insights for both new and seasoned coaches. This episode isn't just about avoiding pitfalls; it's about elevating your coaching game to new heights!Timeline Summary:[00:24] Not Being the Expert [02:37] Not Charging Enough[04:06] Not Targeting Right People[05:22] Having Too Many Offers [07:54] Not Investing in Themselves Key Takeaways:Niche Focus: Specializing in a particular area helps stand out in a competitive market.Appropriate Pricing: Reflecting the value of your services in your pricing is crucial for sustainability.Client Targeting: Understanding and focusing on your ideal client profile leads to better business outcomes.Offer Management: Limiting your offers to a few high-quality choices enhances service delivery and client satisfaction.Continuous Learning: Investing in personal and professional growth is essential, but it should be balanced with practical business needs.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"In today's competitive market, not being an expert in a niche is a cardinal mistake." - Josh Kennedy"Undercharging doesn't just hurt your earnings; it attracts the wrong clients." - Andrew Wallis"Your ideal client should be someone you're not just capable, but passionate about helping." - Andrew Wallis"A menu too long only dilutes the quality of each dish." - Josh Kennedy, on offering too many services"Invest in yourself, but remember, your business needs your time too." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Are you ready to revolutionize the way you attract clients? Dive into our latest episode where Josh Kennedy and Andrew Wallis unpack "10 Ways to Attract Your Dream Clients in 2024." Whether you're a fitness coach struggling to find the right clientele or a business owner aiming to refine your marketing strategy, this episode is your go-to guide. Say goodbye to energy-draining clients and hello to your dream audience!Timeline Summary:[00:01:13] Sharing Success Stories [00:03:29] Establishing Yourself as a Fitness Expert [00:05:10] Expert Interviews[00:11:26] Motivational Content[00:13:07] Networking Opportunities[00:16:09] Consistency in PostingKey Takeaways:Client Success is Your Success: Showcase client achievements to build trust and attract similar clients.Be the Go-To Expert: Sharing fitness tips and hacks positions you as an authority in your field.Leverage Connections: Interviews with industry experts can significantly boost your credibility.Transparency Builds Trust: Giving a behind-the-scenes look into your operations can create a connection with potential clients.Solve Real Problems: Addressing common challenges helps in establishing your expertise.Engagement is Key: Interactive and motivational content keeps your audience involved and interested.Network to Grow: Building a strong network can lead to more referrals and opportunities.Authority Through Authorship: Writing a book can significantly enhance your professional standing.Consistency is Crucial: Regular posting keeps you top of mind for potential clients.Mentioned Links:Strength MattersFitness Business AuditQuotes:"Your clients' success stories are powerful tools for attracting more dream clients." - Josh Kennedy"Expert interviews can skyrocket your credibility and client trust." Andrew Wallis"Behind-the-scenes content is not just engaging, it's a trust-builder." - Andrew Wallis"Addressing client challenges in your content shows you're listening and you care." - Andrew Wallis"Consistency in content is like consistency in training – it's key to growth. - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
We delve into the must-read business books for personal trainers. If you're a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.Timeline Summary:[00:00:22] "They Ask, You Answer" by Marcus Sheridan[00:01:45] "The Go-Giver" by Bob Burg, John David Mann[00:02:55] "Marketing Made Simple" by Donald Miller[00:03:41] "Influence" by Robert Cialdini[00:05:00] "DotCom Secrets" by Russell Brunson Key Takeaways:They Ask, You Answer: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.The Go-Giver: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.Marketing Made Simple: Donald Miller's book offers a simple, effective framework for marketing, especially useful for those more skilled in fitness than business.Influence: James Breese discusses the psychological aspects of marketing and persuasion, essential for understanding client behavior.DotCom Secrets: Despite mixed feelings about ClickFunnels, the book's insights into sales ladders and customer journey are invaluable.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Answering client questions isn't just support, it's smart marketing." - Andrew Wallis"Lead with value, not just services." - Andrew Wallis"Marketing simplicity can be your business's complexity solver." - Andrew Wallis "Understanding psychology is key to client persuasion." - James Breese "Sales ladders are the backbone of customer journey." - James Breese Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
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