Podcasts about knotch

Growth at all costs is not a great strategy, says Ellen Schwartze, Sr Director, Digital Demand Generation at Knotch. In addition to her advice on growth, Ellen drops many knowledge bombs about sales funnels, how they relate to a buyer's stage of awareness, the most dangerous part of a funnel... and much more.For more info and to contact Linda go to The Copy Worx. Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

As a demand gen marketer, you likely know how hard it is to report and advocate for demand gen initiatives and budget. In this episode, Ellen Schwartze, Sr. Director of Digital Demand Generation at Knotch, joins Janelle on why reporting demand gen is so hard, the best way to showcase demand gen results to executives, and, how to articulate the impact of your demand gen work.

In this episode of The SaaS SEO Show, we've interviewed Phoebe Noce, Director of Content Marketing at Knotch, and discussed content marketing attribution.************************Here's what we're covering: What's wrong with content marketing attribution nowadays? The benefits of having a granular view of content marketing performance. Should you remove or add friction for your product? Identifying the most impactful customer lifecycle journeys. How should companies approach KPI tracking? ************************Useful Links: Knotch's Website: https://knotch.com Phoebe on LinkedIn: https://www.linkedin.com/in/phoebenoce/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Knotch is back with two incredible series: the tried-and-true Pros & Content, and a new series, Data-Driven CMO.In Pros & Content, new host Ellen Schwartze interviews marketing leaders who are using audience journey strategies to drive growth and improve ROI at their companies. Guests from Gong, Stack Overflow, Metallic.io, Jobvite, and more join us for practical conversations on how they do it.In Data-Driven CMO, Anda Gansca interviews CMOs who are ahead of the curve when it comes to the intersection of content and data, and how they use both to move their business forward. We reveal their unique perspectives, plus personal stories and career advice.Follow Knotch on LinkedIn for live Q&A sessions with our guests as episodes drop.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Radio Boys (C.Truth, Kev Lawrence) got to it with Writer/Creator/Producer KNOTCH (@therealknotch). Knotch talked about being in studio with legend Stevie Wonder, writing a song for Whitney Houston, working with Eric Bellinger from day one, the comedy IG videos, performing with Wiz Khalifa on tour, winning Dynamic producers show, New boys and the jerk movement, casting for his TV show, owning his movie, alien musical, his shoe line out of Italy, Bigo live app, writing for: (Chris Brown, Keyshia Cole, Ray J), executive producing Kurupt's project, family roots, the infamous Pharrell keyboard and more.. For additional content go to: www.thermalsoundwaves.com Tweet: @thermalsoundwav IG: @thermalsoundwaves Facebook: @thermalsoundwaves --- Support this podcast: https://anchor.fm/thermalsoundwaves/support

Modern leaders recognize that a holistic content strategy not only connects data, product, sales, and marketing, but also helps reduce customer acquisition costs while fueling demand generation and growth.Hear from five growth leaders from different industries as they share how they make content-driven growth the core of their strategies (and how they tackle top-down mandates in their day-to-day). PANELISTSAnda Gansca | Co-Founder and CEO, Knotch (Moderator)Lindsay Chastain | Vice President, Brand & Growth Marketing, ChimeAlison Gensheimer | SVP, Global Digital and Growth Marketing, NielsenDeborah Holstein | VP, Global Marketing, DropboxRavi Kandikonda | Senior Vice President Marketing, Zillow GroupShade Vaughn | Chief Growth and Communications Officer, Paul HastingsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest this week is Anda Gansca the Co-Founder and CEO of Knotch, the content intelligence platform enabling companies like Zillow, Dropbox, Walmart, Bank of America, Salesforce and others to accelerate content-driven customer journeys. A regular thought leadership contributor to the trade media and industry at-large, Anda has been named to both Forbes' and Inc.'s annual 30-Under-30 lists, AdWeek's Young Influential List, Campaign's Female Frontiers List, and AdWeek's Top 100 Creatives, to name a few. We talk about growing up in a former communist country, being an immigrant in the US, the value of coaching and therapy, how to lead with an open heart and open mind and what it's like to be a new mother in the world of tech. And her personal definition of mojo - 'being in touch with your own truth'. An abundance of important themes and a cascade of priceless insight. This really is a lesson in a modern form of leadership - what we could call 'Conscious Leadership' Please share you own take-outs from the series on my Linked In page I'd love to hear what you think and also your suggestions for future founder guests. Remember to subscribe to be notified about new epsiodes. And please do rate & review this episode on Apple Podcasts. Hope you love it Richard x The Mojo Podcast Hosted by leadership coach Richard Stokes from Ibiza @mojorichard on Instagram www.mojodevelopment.co.uk richard@mojodevelopment.co.uk #consciousleadership #consciousleader #vulnerable #andagansca #founder #femalefounder #immigrantfounder #stanford #knotch #mojo #mojopodcast #sustainableleadership #siliconvalley #investors

On this episode of This Week in Linux: Fedora Linux 36 Beta, Ubuntu 22.04 LTS Beta, Rolling Rhino Remix (Ubuntu Derivative), Google Chrome 100, Lutris 0.5.10, Parrot OS 5.0, openSUSE's New D-Installer, GParted 1.4, Deepin 20.5, Linux Support for Wacom Pens & Tablets, Drawing 1.0 and KNotch of KDE Plasma. All that and much more […]

Joining us on this episode is Keith Barber, Director of Digital Customer Experience at Tyson, specifically within food services, which supplies Tyson products to large-scale food service providers like restaurants or school districts. He turned to data to understand what part of the purchaser's journey could be owned by his team. Especially during the early days of the COVID-19 pandemic, Keith saw an opportunity to build trust and loyalty using Tyson's content. He wanted to influence a path to purchase so that when a customer showed up at an order site, they would choose Tyson products over competitors. Because of this focus, Keith and his team pivoted their content strategy to be led by value over brand recognition.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ellen Schwartze is the Senior Director of Digital Demand Generation at Knotch, a content intelligence platform. In this episode, she talks about flipping formats in marketing, humanizing demand gen, and the benefit of synergy between revenue, brand, and marketing teams. Modern-day marketers, like Ellen, are team players, experimenters, and challengers of the status quo. 0:00 Intro 0:45 Conversation with Ellen 3:30 Vanity metrics 7:50 Resistance to change 10:20 Reporting to revenue 17:13 Flipping the format, virtual event example 23:00 Brand VS demand 26:54 Connect with Knotch 27:45 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Ellen:| LinkedIn | Knotch | Coffee + Content Follow Brett:| Twitter | LinkedIn 

David Parker's career has connected content, data, and tech, both at PMI and previous roles. It's crucial that content and marketing teams realize the lens and feedback data provides can inform content, and content should enhance your data.Find more great stories at ProsAndContent.coDavid is no longer an active employee at Phillip Morris International, and the opinions expressed in this interview are solely his and do not necessarily reflect those of PMI.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aimee Johson, CMO of Zillow Group, and Anda Gansca, CEO and Founder of Knotch, discuss how marketers are trying to balance their urgent need to acquire first-party data versus actually servicing customers. Aimee and Anda also dive into how brands that may have overinvested in content, must now find ways to prove its value alongside the rest of their marketing spend. The two executives also predict that some brands may see Google's delay on cookie deprecation as an excuse to slow down, while others are racing ahead to revamp their data strategies. Guests: Aimee Johson, Anda GanscaHost: Mike ShieldsProducer: Kenya Hayes

We've had some pretty amazing guests on this show over the last year, and during this episode, we meet another. Troy Blackwell is an 18 year old entrepreneur, future Fish and Wildlife Student, and great young ambassador for the hunting world. In a world where everyone is waiting for "IT" too be handed to them, Troy is going after "IT" himself.

The Value Of Measurement In Marketing -- Chris Vitti // Knotch. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

The Value Of Measurement In Marketing -- Chris Vitti // Knotch. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using Date To Create Purposeful Content -- Chris Vitti // Knotch. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using Date To Create Purposeful Content -- Chris Vitti // Knotch. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

We are proud to welcome Alex Moore, the Global Head of Content at Dropbox to Pros & Content.Leading editorial efforts and top of funnel content, Alex brings Dropbox’s mission to life with passionate storytelling - especially as those stories pertain to how we think about work, and the shape work might take in the future. He talks with us about measurement & the importance of connecting content to outcomes such as tracking perception across his content and building, creating, and developing qualified audiences. We also discuss what s… and, what he believes everyone else keeps getting wrong about the “shift to remote work”.You can find more of Dropbox’s “Work in Progress” content on their blog: blog.dropbox.com/Find more content by Knotch at our content hub: Prosandcontent.co

Interview with Garrison Gibbons – Garrison is the Head of People at Knotch, overseeing strategy, DEI, talent, culture, and operations. Being mission driven, he has worked exclusively for companies that make an impact with their work. He uses this mentality to impact company morale and culture and is an expert in innovating, elevating, and scaling practices and policies, especially in the startup and hyper-growth space.

Insights abound as Knotch SVP Andrew Bolton takes us behind-the-scenes of their innovating content marketing hub, Pros & Content.

Joining the show today is Wylie Kain, the Head of Brand Marketing at American Century Investments.American Century stands above other private investment management firms in its commitment to fighting for the greater good. 40% of profits go directly to funding cures for gene-based diseases. This altruism directs all of Wylie’s work. She believes in telling compelling, credible stories that spark positive action, helping American Century differentiate itself in the increasingly competitive asset management space. And, as Head of Brand Marketing, Wylie focuses on building a resilient, centralized brand organization that prioritizes credibility, collaboration, and conscience. Find more great content at ProsAndContent.co

Our content leader today is Marc Appel - the Managing Director of Global Brand Content at Accenture, a professional services org that really does it all. Thanks to their wide range of clients & partners, Accenture requires a tremendous amount of content.Marc diligently surveys each business line and finds hidden connections among them - crossing silos to enable content built for one vertical to impact or assist another, simplify messaging overall, and educate audiences. Marc also exemplifies getting buy-in from the larger business, and how he worked to establish benchmarks early & often. Doing so, he creates content, curates brand voice, and empowers every person within Accenture. Listen now, and thank us later. Find more great content at ProsandContent.co

Joining us on Pros & Content today is Todd Hassenfelt, Senior Director of ECommerce at Simple Mills!As their name suggests, Simple Mills sells nutritious food with a focus on flavor - things like almond flour brownies and veggie pita crackers - made with ingredients you’d recognize. This mindset of positive impact extends beyond uniquely healthy products. Todd commands an uncommon strategy for a CPG. He blends eCommerce and content to avoid conforming to traditional CPG expectations, like bombarding customers with emails and bargains. “We’re not a discount brand, we’re not gonna win the price game, but we can win the content game.”We’re excited for you to hear how Todd focuses on relationships, resonance, and recipes, through clever and effective content. Find more content at ProsandContent.co

In this Opportunity Makers interview Gary Vaynerchuk, CEO of VaynerMedia, sits down with Knotch CEO & Co-Founder, Anda Gansca. Gary touches on a variety of topics related to his immigrant experience, including his coming to America story, what work ethic means to him, and how adversity is critical for future success.

Today on Pros & Content, we’re proud to be joined by Tony Wells, Chief Brand Officer of USAA, a financial insurance company dedicated to servicing military members and families. That mission drives everything USAA touches, and as a Marine, impassions the work Tony accomplishes every day.Tony leads a number of initiatives including marketing, corporate communications, military affairs & corporate responsibility.He talks to us about how having such a specific member-base with unique experiences pushes him and his employees to maintain a high level of customer service, provide the right information through the right channels and messaging, and carry out every job with empathy. He doesn't need to maximize profit for shareholders. He just needs to do right by their members.And he does. With impact, intent & grace.Find more content at ProsandContent.co

In this Opportunity Makers interview we connect with Emily Chang, CEO of China at McCann Worldgroup. Throughout the conversation, Emily touches on a variety of topics, including her experiences growing up as a child of immigrant parents, the intersectionality of her identities, and the power of embracing humor in your circumstances.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

Knotch CEO Anda Gansca connects with Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard in the latest interview in Knotch’s Opportunity Makers series. Raja talks about many aspects of his experience as an immigrant, including his journey to joining Mastercard, the importance of respecting other cultures, and the similarities people have with others around the world.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

This interview in the Opportunity Makers series features Lara Vandenberg, Founder and CEO of Publicist. The Australian entrepreneur talks with Garrison Gibbons, Head of People at Knotch about her fascination with New York, staying rooted in Australia, her latest venture Publicist, and the value that immigrants add to the workplace.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers Interview we connect with Miriam Mburu, the Global Marketing Senior Manager of Health Care Practice at Boston Consulting Group. In this conversation, Miriam discusses starting her network from scratch, the ways she stayed rooted in her culture here in the U.S., and how immigrants can use their boldness coming to America to forge ahead in their careers.

In this Opportunity Makers interview, we connected with Maryam Banikarim, Head of Marketing at Nextdoor. During this conversation, Maryam discusses a variety of topics on the immigrant experience, such as her identity coming to America, our country’s approach to diversity & inclusion, and what being an immigrant woman in tech means to her.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community bring to the workplace, and we are excited to celebrate some of those diverse voices here.

This Opportunity Makers interview features Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer at Walgreens Boots Alliance. Vineet shares his perspective on many topics regarding the immigrant experience, including adapting to American culture, gaining personal freedom, and his advice to others hoping to make it in America.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers episode, Knotch CEO Anda Gansca kicks things off with Carla Hassan, Chief Marketing Officer at Citi. In this discussion, Carla talks about the hustle that immigrants have, the link between immigration and diversity, and how to tell stories rooted in humanity.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community bring to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview we connect with Brad Jakeman, Co-Founder of Rethink Food & Senior Advisor at Boston Consulting Group. Brad discusses with Anda his move from Australia to New York City, the different layers of identity that come with immigration, and how diversity can be an economic driver of success.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview, we connected with Lina Shields, Chief Media Officer of Lilly USA at Eli Lilly and Company, on coming to America, the diversity on her team, and how she uses her immigrant experience to give others a seat at the table.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview we connect with Fahad Khawaja, Founder of Hue. Fahad discusses his coming to America story, the immigration system, and the responsibility brand leaders have to reflect diversity in all its forms.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview we connect with Liya Sharif, Vice President of Marketing and Head of Brand at Qualcomm. These female leaders dive into many aspects of the immigrant experience, where Liya touches on overcoming the hurdles associated with immigration, the power of strong ideas, and the importance of surrounding yourself with others that support you.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

Joining us today is Aruna Ravichandran (CMO & VP at Cisco Webex Collaboration). Aruna had a unique path to CMO, starting her career as a product engineer before transitioning to marketing - however, Aruna sees these roles as complementary. Her focus has remained on solving customer pain points, no matter her title. As the world moved digital, Aruna’s work at Webex went from important to critical in the blink of an eye. And as it slowly returns to normalcy, Aruna remains laser-focused on helping people do it safely - By extending a first-class experience across both the products & marketing.With emotionally resonant storytelling and content, Aruna delivers outcomes and protects her audiences as the world continues to change.Find more content from Knotch at Prosandcontent.co

Today on the podcast, we’re joined by Mallory Russell, the Head of Content Marketing at Square. Mallory believes great content doesn’t just generate brand awareness but services the entire marketing funnel. Learn how her content strategy services a wide variety of Square buyers.Square seeks to answer consumer questions before they even have them, while simultaneously showcasing how their solutions can help support small businesses. Furthermore, Square aims to tell authentic stories that resonate with consumers on a personal level. This powerful combination has helped propel their business to new heights.Find more great content here: ProsAndContent.co

Our guest today is Paz Macdonald, CMO at Software AG. Paz is a transformative leader, and has successfully brought an aging tech brand into the future by focusing on how their products are providing value to end-users. She’s done this by shifting messaging around business outcomes, fostering an authentic brand voice, and experimenting with data-driven strategies.Paz also talks about the importance of advocating on behalf of the marketing organization. As a champion CMO, her job is one of the toughest in the C-Suite, yet Paz prevails through cross-functional collaboration and demonstrating the value of her work.Find more great content at ProsandContent.co

Shade Vaughn (CMO, Capgemini North America) joins the show to talk about how he’s succeeded at defining the voice of a large B2B company through content, while navigating an ultra-competitive market. Shade emphasizes the need to expertly maneuver and customize messaging for cross-functional situations. His storied background in both communications and marketing help him achieve different goals while working together.He spotlights how to reach your customers at exactly the right moment, proving your value, and establishing leadership with the power of content. And he tells a story or two about starting his career as an actor in New York City, and how it's informed his perspective on marketing.Find more content at ProsandContent.co

Garrison Gibbons is the Head of People at Knotch.

Leanne Cutts, Group CMO of HSBC, joins Anda Gansca to talk about the importance of content in guiding the customer journey. It’s become more important than ever for prospective customers to access the information they need quickly and easily.Providing that access in a curated, digital environment is something that Leanne champions in her work. It was her top priority earlier this year when HSBC was forced to pivot as a result of the COVID-19 pandemic—and has become foundational to HSBC’s future content strategy.Leanne and Anda also discuss repurposing content for multi-channel usage and the long-lasting impacts of COVID-19.Note that this bonus episode comes out ahead of our second season. Be on the lookout for Season 2 of Pros & Content this fall.

Thanks for listening in to Pros & Content Season One!After 37 episodes, and 37 amazing conversations with marketing leaders, we're closing the books on our first season. Our next season will be back before you know it, so don't miss us too much. We also may drop a few very special episodes in between, keep an ear out. To tide you all over until season two, why not look back at some of our best episodes? Or visit us at ProsandContent.co/podcast Thanks again for sticking with us, and we’ll see you next time on Pros & Content.

Interview with Grammy Nominated Song Writer , Producer, Cory Knotch Marks and Summer Crockin’ Recipes --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/crockpotmoms/support

Welcome to our tenth and final roundtable episode! Over ten weeks, Anda Gansca (CEO & Co-Founder, Knotch) and Rachel Tipograph (CEO & Founder, MikMak) met with dozens of marketing & business leaders to talk about the COVID-19 crisis. We covered a lot of ground about navigating the uncertainty that we continue to face. While the roundtable series is closing out, the conversations will live on. This crisis has forced consumer behavior and business operations to evolve and innovate. As marketers, we must plan for uncertainty. We must go back to our brand’s core values, and pinpoint what really makes them tick. Because if this crisis has shown us anything, it’s that the best way to move forward, is to lead with authenticity and empathy. This episode was recorded on May 21, 2020

Today, on Pros & Content, the 9th entry in our 10 part series of online roundtables focusing on COVID-19. Over nine weeks, Anda Gansca and Rachel Tipograph have brought together panels of inspiring speakers to talk about reactions and responses from different industries, countries, and individual perspectives. No two have been alike. Everyone has faced a unique battle during these past few months. And, while these roundtables have wound down, we continue to seek and participate in honest, open conversations. Today’s conversation focuses on the road ahead. We speak with a panel of amazing guests, who admit that, while, the journey may remain long and sometimes difficult, we can now see the light. Panelists include: Kristof Neirynck (Walgreens Boots Alliance), Keith Grossman (TIME), Alicia Tillman (SAP), Lisa Sherman (Ad Council), Jill Kramer (Accenture), Lina Polimeni Shields (Eli Lilly and Company), Andrew Essex (PLAN A)This episode was recorded on May 14, 2020

Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how you can measure the overall value of your content. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how to use data to create purposeful content. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

America is one of the unhealthiest countries in the world. Many people are adopting a vegan lifestyle to help lead healthier lives. Tune in to hear how Kimberly Vincent went through some health scares and going vegan changed her life. LoRay also shares some staggering statistics that will change your life!