Podcast appearances and mentions of anda gansca

Knotch is back with two incredible series: the tried-and-true Pros & Content, and a new series, Data-Driven CMO.In Pros & Content, new host Ellen Schwartze interviews marketing leaders who are using audience journey strategies to drive growth and improve ROI at their companies. Guests from Gong, Stack Overflow, Metallic.io, Jobvite, and more join us for practical conversations on how they do it.In Data-Driven CMO, Anda Gansca interviews CMOs who are ahead of the curve when it comes to the intersection of content and data, and how they use both to move their business forward. We reveal their unique perspectives, plus personal stories and career advice.Follow Knotch on LinkedIn for live Q&A sessions with our guests as episodes drop.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Modern leaders recognize that a holistic content strategy not only connects data, product, sales, and marketing, but also helps reduce customer acquisition costs while fueling demand generation and growth.Hear from five growth leaders from different industries as they share how they make content-driven growth the core of their strategies (and how they tackle top-down mandates in their day-to-day). PANELISTSAnda Gansca | Co-Founder and CEO, Knotch (Moderator)Lindsay Chastain | Vice President, Brand & Growth Marketing, ChimeAlison Gensheimer | SVP, Global Digital and Growth Marketing, NielsenDeborah Holstein | VP, Global Marketing, DropboxRavi Kandikonda | Senior Vice President Marketing, Zillow GroupShade Vaughn | Chief Growth and Communications Officer, Paul HastingsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest this week is Anda Gansca the Co-Founder and CEO of Knotch, the content intelligence platform enabling companies like Zillow, Dropbox, Walmart, Bank of America, Salesforce and others to accelerate content-driven customer journeys. A regular thought leadership contributor to the trade media and industry at-large, Anda has been named to both Forbes' and Inc.'s annual 30-Under-30 lists, AdWeek's Young Influential List, Campaign's Female Frontiers List, and AdWeek's Top 100 Creatives, to name a few. We talk about growing up in a former communist country, being an immigrant in the US, the value of coaching and therapy, how to lead with an open heart and open mind and what it's like to be a new mother in the world of tech. And her personal definition of mojo - 'being in touch with your own truth'. An abundance of important themes and a cascade of priceless insight. This really is a lesson in a modern form of leadership - what we could call 'Conscious Leadership' Please share you own take-outs from the series on my Linked In page I'd love to hear what you think and also your suggestions for future founder guests. Remember to subscribe to be notified about new epsiodes. And please do rate & review this episode on Apple Podcasts. Hope you love it Richard x The Mojo Podcast Hosted by leadership coach Richard Stokes from Ibiza @mojorichard on Instagram www.mojodevelopment.co.uk richard@mojodevelopment.co.uk #consciousleadership #consciousleader #vulnerable #andagansca #founder #femalefounder #immigrantfounder #stanford #knotch #mojo #mojopodcast #sustainableleadership #siliconvalley #investors

Joining us on this episode is Keith Barber, Director of Digital Customer Experience at Tyson, specifically within food services, which supplies Tyson products to large-scale food service providers like restaurants or school districts. He turned to data to understand what part of the purchaser's journey could be owned by his team. Especially during the early days of the COVID-19 pandemic, Keith saw an opportunity to build trust and loyalty using Tyson's content. He wanted to influence a path to purchase so that when a customer showed up at an order site, they would choose Tyson products over competitors. Because of this focus, Keith and his team pivoted their content strategy to be led by value over brand recognition.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Parker's career has connected content, data, and tech, both at PMI and previous roles. It's crucial that content and marketing teams realize the lens and feedback data provides can inform content, and content should enhance your data.Find more great stories at ProsAndContent.coDavid is no longer an active employee at Phillip Morris International, and the opinions expressed in this interview are solely his and do not necessarily reflect those of PMI.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small.In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts behind the ads, the effect they had on the audience, and the discussions they sparked.You'll hear two separate panels in this episode—with a lineup just as impressive as the athletes who played during the big game.In Panel 1, you'll hear from:Gary Vaynerchuk, Chairman at VaynerX & CEO at VaynerMediaBenoit Garbe, CMO at Anheuser-BuschTodd Kaplan, VP / Head of Marketing at PepsiCoStephanie Agrimanakis Sherman, CMO at DraftKings Inc.Rafik Lawendy, Head of Marketing at Hormel FoodsIn this panel, the discussion revolved around the stand out ads, the work behind assembling the halftime show, where the consumer focus is, and brand strategy.In Panel 2, you'll hear from:Anda Gansca, CEO & Co-Founder at KnotchAndrea Zaretsky, CMO at Morgan Stanley Wealth Management & E*TRADEIvonne Kinser, Vice President of Marketing & Innovation at Avocados From MexicoAllyson Witherspoon, U.S. CMO at Nissan Motor CorporationDana Marineau, CMO at Rakuten RewardsThis discussion focused on content strategy and creating awareness in the weeks leading up to game day—plus, continuing that awareness after airing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aimee Johson, CMO of Zillow Group, and Anda Gansca, CEO and Founder of Knotch, discuss how marketers are trying to balance their urgent need to acquire first-party data versus actually servicing customers. Aimee and Anda also dive into how brands that may have overinvested in content, must now find ways to prove its value alongside the rest of their marketing spend. The two executives also predict that some brands may see Google's delay on cookie deprecation as an excuse to slow down, while others are racing ahead to revamp their data strategies. Guests: Aimee Johson, Anda GanscaHost: Mike ShieldsProducer: Kenya Hayes

We are proud to welcome Alex Moore, the Global Head of Content at Dropbox to Pros & Content.Leading editorial efforts and top of funnel content, Alex brings Dropbox’s mission to life with passionate storytelling - especially as those stories pertain to how we think about work, and the shape work might take in the future. He talks with us about measurement & the importance of connecting content to outcomes such as tracking perception across his content and building, creating, and developing qualified audiences. We also discuss what s… and, what he believes everyone else keeps getting wrong about the “shift to remote work”.You can find more of Dropbox’s “Work in Progress” content on their blog: blog.dropbox.com/Find more content by Knotch at our content hub: Prosandcontent.co

Joining the show today is Wylie Kain, the Head of Brand Marketing at American Century Investments.American Century stands above other private investment management firms in its commitment to fighting for the greater good. 40% of profits go directly to funding cures for gene-based diseases. This altruism directs all of Wylie’s work. She believes in telling compelling, credible stories that spark positive action, helping American Century differentiate itself in the increasingly competitive asset management space. And, as Head of Brand Marketing, Wylie focuses on building a resilient, centralized brand organization that prioritizes credibility, collaboration, and conscience. Find more great content at ProsAndContent.co

Our content leader today is Marc Appel - the Managing Director of Global Brand Content at Accenture, a professional services org that really does it all. Thanks to their wide range of clients & partners, Accenture requires a tremendous amount of content.Marc diligently surveys each business line and finds hidden connections among them - crossing silos to enable content built for one vertical to impact or assist another, simplify messaging overall, and educate audiences. Marc also exemplifies getting buy-in from the larger business, and how he worked to establish benchmarks early & often. Doing so, he creates content, curates brand voice, and empowers every person within Accenture. Listen now, and thank us later. Find more great content at ProsandContent.co

Joining us on Pros & Content today is Todd Hassenfelt, Senior Director of ECommerce at Simple Mills!As their name suggests, Simple Mills sells nutritious food with a focus on flavor - things like almond flour brownies and veggie pita crackers - made with ingredients you’d recognize. This mindset of positive impact extends beyond uniquely healthy products. Todd commands an uncommon strategy for a CPG. He blends eCommerce and content to avoid conforming to traditional CPG expectations, like bombarding customers with emails and bargains. “We’re not a discount brand, we’re not gonna win the price game, but we can win the content game.”We’re excited for you to hear how Todd focuses on relationships, resonance, and recipes, through clever and effective content. Find more content at ProsandContent.co

In this Opportunity Makers interview Gary Vaynerchuk, CEO of VaynerMedia, sits down with Knotch CEO & Co-Founder, Anda Gansca. Gary touches on a variety of topics related to his immigrant experience, including his coming to America story, what work ethic means to him, and how adversity is critical for future success.

Today on Pros & Content, we’re proud to be joined by Tony Wells, Chief Brand Officer of USAA, a financial insurance company dedicated to servicing military members and families. That mission drives everything USAA touches, and as a Marine, impassions the work Tony accomplishes every day.Tony leads a number of initiatives including marketing, corporate communications, military affairs & corporate responsibility.He talks to us about how having such a specific member-base with unique experiences pushes him and his employees to maintain a high level of customer service, provide the right information through the right channels and messaging, and carry out every job with empathy. He doesn't need to maximize profit for shareholders. He just needs to do right by their members.And he does. With impact, intent & grace.Find more content at ProsandContent.co

In this Opportunity Makers interview we connect with Liya Sharif, Vice President of Marketing and Head of Brand at Qualcomm. These female leaders dive into many aspects of the immigrant experience, where Liya touches on overcoming the hurdles associated with immigration, the power of strong ideas, and the importance of surrounding yourself with others that support you.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

This interview in the Opportunity Makers series features Lara Vandenberg, Founder and CEO of Publicist. The Australian entrepreneur talks with Garrison Gibbons, Head of People at Knotch about her fascination with New York, staying rooted in Australia, her latest venture Publicist, and the value that immigrants add to the workplace.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview we connect with Brad Jakeman, Co-Founder of Rethink Food & Senior Advisor at Boston Consulting Group. Brad discusses with Anda his move from Australia to New York City, the different layers of identity that come with immigration, and how diversity can be an economic driver of success.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview we connect with Fahad Khawaja, Founder of Hue. Fahad discusses his coming to America story, the immigration system, and the responsibility brand leaders have to reflect diversity in all its forms.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview, we connected with Lina Shields, Chief Media Officer of Lilly USA at Eli Lilly and Company, on coming to America, the diversity on her team, and how she uses her immigrant experience to give others a seat at the table.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers episode, Knotch CEO Anda Gansca kicks things off with Carla Hassan, Chief Marketing Officer at Citi. In this discussion, Carla talks about the hustle that immigrants have, the link between immigration and diversity, and how to tell stories rooted in humanity.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community bring to the workplace, and we are excited to celebrate some of those diverse voices here.

This Opportunity Makers interview features Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer at Walgreens Boots Alliance. Vineet shares his perspective on many topics regarding the immigrant experience, including adapting to American culture, gaining personal freedom, and his advice to others hoping to make it in America.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview, we connected with Maryam Banikarim, Head of Marketing at Nextdoor. During this conversation, Maryam discusses a variety of topics on the immigrant experience, such as her identity coming to America, our country’s approach to diversity & inclusion, and what being an immigrant woman in tech means to her.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community bring to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview we connect with Emily Chang, CEO of China at McCann Worldgroup. Throughout the conversation, Emily touches on a variety of topics, including her experiences growing up as a child of immigrant parents, the intersectionality of her identities, and the power of embracing humor in your circumstances.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

Knotch CEO Anda Gansca connects with Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard in the latest interview in Knotch’s Opportunity Makers series. Raja talks about many aspects of his experience as an immigrant, including his journey to joining Mastercard, the importance of respecting other cultures, and the similarities people have with others around the world.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

Joining us today is Aruna Ravichandran (CMO & VP at Cisco Webex Collaboration). Aruna had a unique path to CMO, starting her career as a product engineer before transitioning to marketing - however, Aruna sees these roles as complementary. Her focus has remained on solving customer pain points, no matter her title. As the world moved digital, Aruna’s work at Webex went from important to critical in the blink of an eye. And as it slowly returns to normalcy, Aruna remains laser-focused on helping people do it safely - By extending a first-class experience across both the products & marketing.With emotionally resonant storytelling and content, Aruna delivers outcomes and protects her audiences as the world continues to change.Find more content from Knotch at Prosandcontent.co

Today on the podcast, we’re joined by Mallory Russell, the Head of Content Marketing at Square. Mallory believes great content doesn’t just generate brand awareness but services the entire marketing funnel. Learn how her content strategy services a wide variety of Square buyers.Square seeks to answer consumer questions before they even have them, while simultaneously showcasing how their solutions can help support small businesses. Furthermore, Square aims to tell authentic stories that resonate with consumers on a personal level. This powerful combination has helped propel their business to new heights.Find more great content here: ProsAndContent.co

Leanne Cutts, Group CMO of HSBC, joins Anda Gansca to talk about the importance of content in guiding the customer journey. It’s become more important than ever for prospective customers to access the information they need quickly and easily.Providing that access in a curated, digital environment is something that Leanne champions in her work. It was her top priority earlier this year when HSBC was forced to pivot as a result of the COVID-19 pandemic—and has become foundational to HSBC’s future content strategy.Leanne and Anda also discuss repurposing content for multi-channel usage and the long-lasting impacts of COVID-19.Note that this bonus episode comes out ahead of our second season. Be on the lookout for Season 2 of Pros & Content this fall.

Today, on Pros & Content, the 9th entry in our 10 part series of online roundtables focusing on COVID-19. Over nine weeks, Anda Gansca and Rachel Tipograph have brought together panels of inspiring speakers to talk about reactions and responses from different industries, countries, and individual perspectives. No two have been alike. Everyone has faced a unique battle during these past few months. And, while these roundtables have wound down, we continue to seek and participate in honest, open conversations. Today’s conversation focuses on the road ahead. We speak with a panel of amazing guests, who admit that, while, the journey may remain long and sometimes difficult, we can now see the light. Panelists include: Kristof Neirynck (Walgreens Boots Alliance), Keith Grossman (TIME), Alicia Tillman (SAP), Lisa Sherman (Ad Council), Jill Kramer (Accenture), Lina Polimeni Shields (Eli Lilly and Company), Andrew Essex (PLAN A)This episode was recorded on May 14, 2020

The eighth of our weekly roundtable series. Alongside hosts Anda Gansca and Rachel Tipograph, our guests discuss how certain brands have evolved their marketing messaging and content across the course of the COVID-19 crisis. They review the lasting changes that it is going to have on how marketers approach their work, and which companies stood by their values and messaging throughout it all.Our guests include: Monique Bonner (CMO, Akamai Technologies), Aimee Johnson (CMO, Zillow), Linda Lee (CMO, Campbell’s Meals & Beverages), Julie Leigl (CMO, Slack), Orchid Bertelsen (Head of Digital Innovation, Nestle USA)This episode was recorded on May 7, 2020.

Today on Pros & Content, we’re joined by Peter Eliopoulos, former CMO of M&T Bank, where he still serves as a senior advisor. Peter’s long career in marketing has taught him a thing or two about the importance of content. He talks with Knotch CEO Anda Gansca about his experience building high-performing content teams from scratch.Peter looks at all marketing through a scientific lens and rejects easy answers. He says his content succeeds because it comes from a place of intellectual engagement. His approach to content marketing is scientific and curated by data, business context, essential customer needs, and countless other factors. This episode was recorded in February of 2020.

Today on Pros & Content, we talk to Ben Stuart, Chief Marketing Officer at Bank of the West. As a leading sustainable finance organization, it’s crucial that Bank of the West's environment-centric content be authentic and educational. Stuart speaks on the importance of driving awareness about climate change, and learning from the past failures of the financial industry. He argues that sustainable brands need to build marketing organizations with these concerns in mind. Stuart also talks about how he maintains a balance between brand marketing and performance marketing, the future of the CMO role, and why the only metric he pays attention to is new customers.This conversation was recorded on June 4, 2020

Today on Pros & Content, we're joined by Brendan Delaney, the CMO of the Commercial Division at Booz Allen Hamilton. Brendan talks about the evolving face of content, and how he ensures the content he develops truly engages its audience, beyond general awareness. While advocating for multi-sensory experiences, Brendan talks about the importance of bringing users into the center of the content itself and "showing", not "telling", what it's all about.Additionally, he covers how he focuses specifically on cybersecurity, leveraging the goodwill and brand recognition of the greater Booz Allen Hamilton brand, and accelerating content as more brands move digital.This episode was recorded on May 29, 2020

Today on Pros & Content, the fifth in our series of online roundtables. Over the past months, we’ve heard from incredibles leaders from every industry about their initial reactions to the COVID-19 crisis. Now, we’re going a step further, and asking them about what their plans are for the months ahead. And, what that means for their businesses and customers. Once again hosted by Anda Gansca and Rachel Tipograph, this episode was recorded on April 16, 2020

Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host their fourth roundtable of brand leaders. In this discussion, our panelists discuss what has and what hasn't worked in regards to their responses to the COVID-19 crisis.We hope you enjoy this roundtable. And we'd like to thank our guest panelists:Joy Falotico (Ford)Andrew Weir (Pernod Ricard)Ross Martin (Known)Lauren Weinberg (Square)Reggie Walker (PwC)Michael Lacorazza (Wells Fargo)Raja Rajamannar (Mastercard)Erika Serow (Bain)Carla Hassan (Citi)Tariq Hassan (Petco)This episode was recorded on April 9, 2020

Today on Pros & Content, Stephanie Perdue (Vice President of Brand Marketing at Chipotle) talks to Anda Gansca about creating an environment of agility and preparedness, and what it means when you’re faced with difficulty and tough decisions. Stephanie stresses staying true to your brand DNA, the importance of utilizing data to back your content, and ceaselessly evolving as a brand and as a marketer.

Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host a roundtable of remarkable leaders, diving into their responses to the COVID-19 crisis. This panel of experts provides their unique perspectives on how to step up to, and answer, an unpredictable challenge. We hope you enjoy this roundtable with our hosts and innovative panelists, including: Kristin Lemkau (J.P. Morgan Chase), Hilarie Koplow-McAdams and Jeff Immelt (NEA), Mindy Grossman (WW), and Gary Vaynerchuk (VaynerMedia).This roundtable was recorded on April 2, 2020

Todd Barr (Chief Marketing Officer, GitLab) joins Chris Vitti (SVP Marketing, Knotch) on the Pros & Content Podcast to talk about the evolution of content within enterprises, using data to drive creativity within content marketing, and being ready as the world changes.Hear them talk about how GitLab was uniquely prepared for the dramatic shift in business operations we have faced during the COVID-19 crisis. GitLab employees were already 100% remote.Todd’s perspective and guidance provides a framework for other companies to follow now and in the future, and a good portion of that is reliant on timely, data-driven content.This episode was recorded on April 7, 2020

Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) return to anchor a team of leaders in a discussion on how to respond to and organize amid the COVID-19 crisis, and the responsibility that is held by heads of large marketing organizations. We hope you enjoy this engaging roundtable with our hosts and many new panelists from brands & organizations like 4A’s, AdAge, Bank of America, GroupM, and some familiar faces from the last roundtable too.This episode was recorded on March 26, 2020

Michael Mendenhall (SVP CMO/CCO of TriNet) joins Anda Gansca on Pros & Content in a timely conversation about the importance of fact-based, authentic communications during the COVID-19 crisis. A lot of small and medium size businesses are facing a tidal wave of uncertainty, and as a PEO, TriNet has a responsibility to provide guidance, education and assistance during this uncertain situation. In this conversation, Michael expands on shifting his focus entirely towards protecting his customer base, and helping them weather this period with consistent, clear, and crucially relevant information. This episode was recorded on April 7, 2020.

Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host a team of marketing leaders in a discussion about responding to the COVID-19 crisis. In a conversation that spans industries, businesses, and unique personal situations, this group provides their live audience with ideas on how to help others through their work. Panelists include marketing leaders from Bank of America, Citrix, Ford, HP, HPE, JP Morgan, Pearson, Qualcomm, Salesforce, and WW.

Stephanie Buscemi (CMO of Salesforce) joins the Pros & Content Podcast to talk about the state of the marketing world, and the world in general, during the COVID-19 crisis. Salesforce has always put an emphasis on empowering their customers through storytelling. Now, more than ever, those relationships are critical to support their customers and the world. Together with Anda Gansca, Stephanie talks about how Salesforce has been coming together as a company and community, the sacrifices they’ve made, and the responsibility they have of tying everything back to their core values of trust, customer success, equality and innovation.

Our guest on today’s episode is none other than Chad Mitchell. Chad is the VP/Head of Content & Digital Platforms at TD Bank. By chance, Chad introduced himself to Anda after hearing her speak on another podcast. Their thoughts on content measurement aligned immediately, and resulted in this conversation to get those ideas and practices out into the world.Chad and Anda also discuss the parallels and differences between corporate comms and marketing, building awareness for a brand based on strong core values, and of course, how to properly measure content.

Aaron Bernstein (Senior Director, Insights & Advocacy at Walmart) joins Anda Gansca on Pros & Content this week to talk about how he's built his team and practice by disrupting traditional corporate comms with innovative, independent technology and trust.Walmart is one of the biggest, and most visible brands in the world. Every word that comes from any of their channels is seen by countless millions. Building trust through all media is crucial, and that's dependent on the hard work that goes in before any single message is sent out.

Brad Young has been entrenched in content since he began his career, back when it was better known by the name, “advertorials.” Now, as Leader of Prudential Financial’s Content Center of Excellence, he’s making sure his company is equipped to make the most meaningful use of the unending power of content. On this episode of Pros & Content, Brad and Anda Gansca talk about building a content organization from scratch, connecting all marketing activity under one cohesive story, and moving on from typical financial content to make the biggest, most positive difference in millions of lives.

When Amanda Brinkman joined Deluxe as Chief Brand & Communications Officer, she threw aside the traditional marketing playbook. Amanda knew content marketing would be the only way to open a dialogue with Deluxe and the small businesses they serve. She risked everything on producing and hosting a cinematic documentary series, Small Business Revolution.Through Small Business Revolution, she's revitalized the main streets of four inspiring small towns, and just kicked off filming for season five. Through deep, personal storytelling, the show highlights integrity, innovation, and perseverance.Amanda has inspired countless people to shop small and help rebuild American towns that are down, but not out. And, she's helped Deluxe remain true to the businesses they help on a daily basis. To truly succeed with content, you have to do more than talk about purpose, you have to drive action.Check out more of Amanda Brinkman's amazing work here: https://www.amandakbrinkman.com/

She's back! Rachel Tipograph (Founder & CEO of MikMak) once again joins Anda Gansca on Pros & Content. In part two of their conversation, we introduce a brand new segment to the show, "Pro or No". Rachel and Anda go back and forth on marketing's biggest trends, fads, and buzzwords and give their two cents on whether or not these crazes are here to stay, or not worth their time.Make sure to listen to part 1!

Rachel Tipograph (Founder & CEO of MikMak) sits down with Anda Gansca for a special two part episode. No stranger to digital marketing, Rachel started MikMak to help big brands make the most of e-commerce platforms. Recorded at the end of 2019, Rachel and Anda take this time to discuss some of the most pertinent issues facing marketers today. They tackle how to utilize the entire of the funnel, competing for eyeballs on the internet, data privacy, media consolidation, and uncertainty as a whole.Come back next week for Part 2, the introduction of a new segment, "Pro or No", featuring Rachel.

Hyundai’s CMO, Angela Zepeda, joins Pros & Content with Anda Gansca, to talk about how she’s propelling Hyundai from a company people recognize, to a name people admire. Elevated to her role in October 2019, Angela is still relatively new - but that doesn’t mean she hasn’t already made waves. Angela talks about her unconventional journey to CMO, the boundless creativity of her team and collaborators, and the magic that goes into crafting effective content. Angela is all about brand story and brand purpose, and she knows everything needs to ladder up to a business result. Angela also stresses her primary goal of educating audiences about Hyundai’s brand story to drive business results, and after Hyundai’s recent Super Bowl commercial, she’s dancing in the end zone.

Doug Zarkin (CMO of Pearle Vision) was hired to revitalize a struggling marketing organization and solidify brand positioning in an increasingly challenging environment: direct-to-consumer prescription eyewear. He recognized the value of the trust that bonds Pearle Vision's patients and eye doctors, which is built upon a series of small moments.These moments sparked a series of emotionally supercharged content campaigns, displaying in full view the importance of knowing, on a personal level, who is helping you choose the perfect pair of glasses. In this episode, he notes that in order to succeed as a brand of people caring for people, you have to create genuine, emotional connection. Consistently.

David S. Cohen (Senior Producer at Variety) is the first guest on our show to bring the perspective of a content studio. On a daily basis, he collaborates with brands to tell compelling, emotional stories, and to find the best ways to do so in our complicated world. David was a journalist, a screenwriter, a director, and everything in between before landing at this stage in his career. And now it seems like he is all of those in one. In this conversation, he discusses his varied experience, and how it informs the way he entertains and educates audiences through the power of content marketing.

Cristina Jones (SVP, Customer Marketing, Brand Partnerships & C-Suite Engagement at Salesforce) is a storyteller at heart - albeit one who consistently embraces the technology that pushes her work forward. She has worked across multiple disciplines, industries, and customer-bases. At the end of the day, Cristina knows the importance of marketing towards humans. As an integral part of Salesforce, she makes the most of the tools at her disposal to find an engaged audience and, most importantly, find it authentically.

Anda Gânscă este clujeancă, locuiește la New York și este CEO & Co-founder al Knotch, unul din cele mai dinamice start-ups din Statele Unite. Din 2013 și până acum, Knotch a atras peste $34 milioane de dolari investiție, din care $20 de milioane doar anul acesta, de la unii dintre cei mai renumiți investitori la nivel mondial: New Enterprise Associates, Xochi & Michael Birch (fondatorii Bebo, vândut spre AOL pentru $850 milioane), Greylock Partners și mulți alții.Am avut ocazia să o întâlnesc la Cluj, într-o vizită acasă și să vorbesc cu ea despre cum a reușit să atragă investitori de un asemenea calibru, cum a devenit antreprenor în Statele Unite și ce înseamnă să crești accelerat un start-up în tehnologie. Am atins cu Anda următoarele subiecte:De unde a dobândit spiritul antreprenorialCum a plecat din Cluj la Stanford Ce i-a fost cel mai greu în Sillicon ValleyCum s-a adaptat culturii americane și investitorilorCum a atras unii dintre mai prestigiosi investitori în KnotchDe ce chiar și o rundă semnificativă de bani de la investitori nu înseamnă succesDe ce banii pe îi iei de la investitori contează mai puțin decât banii pe care îi faciGo to market semnificativ înainte să iei bani de la VCsDespre începuturile KnotchCe este Knotch și cum funcționeazăCare au fost cele mai challenging aspecte din creșterea KnotchCum a descoperit punctul de inflexiune când și-a dat seama că Knotch va creșteDe ce e important să poți da grant-uri de acțiuni oamenilor care vin în firmăCe planuri are legate de construirea unei echipe în RomâniaDiferența de mindset dintre lucrul într-un start-up și o companie mareRealitatea din spatele conducerii unei companiiCe lecții a învâțat din eșecuri și de ce e bine să vorbim despre eșecDe ce e mai bine în România pentru femei antreprenor decât în Statele UniteCe trebuie să facem ca să avem mai multe femei implicate în zona de tehnologieCărți și link-uri menționate:Andrew Grove - Only the Paranoid SurviveStanford US-Russia Forum, fondat de către Anda - https://usrussia.stanford.edu/Campania Trinet - Knotch People Matter - https://youtu.be/elYtY_nGG5A

Cine?Anda Gansca - CEO | Co-Fondator KnotchDe ce?Compania ei lansata in USA a inovat foarte mult in ceea ce priveste marketingul iar dorinta din spate e sa schimbe dinamica pe care brandurile globale o au atunci cand vor sa isi inteleaga audienta. Va invit sa o ascultam!Mai multe despre ce face Anda aici:https://www.knotch.it/

Erik is joined by Anda Gansca (@agansca), co-founder and CEO of Knotch, an independent content intelligence platform for marketers.Anda starts out by explaining the shift in the marketing world to content, the story of Knotch, and why the company has been in a great position to take advantage of that trend. She says that display advertising, including banner ads, outdoor advertising and television ads, are “basically ineffective.”She takes us behind the curtain of marketers and advertisers at major brands to tell us how they think about where to spend their money. Knotch moved from Silicon Valley to New York City to be closer to their customers and Anda explains how she made that decision and why. She talks about why blockchain in advertising doesn’t really make sense and why she thinks escaping the echo chamber in Silicon Valley helped them focus on what really matters.Anda walks us through a market map of marketing tech and talks about why “ad tech” as a sector has been written off by many VCs. She also explains what their ultimate vision is for Knotch — to give back control of ad data to consumers and talks a bit about what she expects when it comes to GDPR-style regulation in other areas of the world.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global, is hosted by co-founder and partner, Erik Torenberg and is produced by Brett Bolkowy.

Erik is joined by Anda Gansca (@agansca), co-founder and CEO of Knotch, an independent content intelligence platform for marketers.Anda starts out by explaining the shift in the marketing world to content, the story of Knotch, and why the company has been in a great position to take advantage of that trend. She says that display advertising, including banner ads, outdoor advertising and television ads, are “basically ineffective.”She takes us behind the curtain of marketers and advertisers at major brands to tell us how they think about where to spend their money. Knotch moved from Silicon Valley to New York City to be closer to their customers and Anda explains how she made that decision and why. She talks about why blockchain in advertising doesn’t really make sense and why she thinks escaping the echo chamber in Silicon Valley helped them focus on what really matters.Anda walks us through a market map of marketing tech and talks about why “ad tech” as a sector has been written off by many VCs. She also explains what their ultimate vision is for Knotch — to give back control of ad data to consumers and talks a bit about what she expects when it comes to GDPR-style regulation in other areas of the world.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global, is hosted by co-founder and partner, Erik Torenberg and is produced by Brett Bolkowy.

In this episode we are taking an in-depth look at the future of advertising. Who better to explore this segment and predict the challenges we are going to face in the next years than Katherine Manderfield, Director of Content Strategy at The New York Times’ T Brand Studio and Anda Gansca, CEO and Co-Founder of Knotch, the leading, independent provider of real-time intelligence for marketers. This conversation took place on the stage of the 5th edition of Techsylvania and it is an eye opener for sure.

We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to support brands, Knotch focuses on tracking consumer feelings via content marketing in real time. Anda schools us on blending art and science to create measurement products with compelling rates of return. We learn about System 1 (feeling) vs. System 2 (analytics), and why we shouldn't converge the two if we really want to know what consumers think. We're talking why CMOs should demand first-party data from partners, and the need to shift from cleaning data sets to analyzing insights. Hear why Anda thinks if you're not using data in real time, you're already behind. Come for why she doesn’t really believe in benchmarks, stay for the #KillBuyDIY.

Anda Gansca, CEO, and co-founder of Knotch wants to live forever to have enough time to soak up as much information as she can about the world. Her journey to entrepreneurship started as a high schooler in Transylvania where she began her own class and an NGO. In this episode, Anda talks about how she redefines the word hard every month. We also discuss the reason why most companies fail and what she does daily to make sure her business doesn’t fail. ----- You’ll find links to everything we discussed in this episode at

Five-time international best-selling author Paul Edgewater and Forbes 30 Under 30 creator of Knotch Anda Gansca   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton […]

Five-time international best-selling author Paul Edgewater and Forbes 30 Under 30 creator of Knotch Anda Gansca Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Five-time international best-selling author Paul Edgewater and Forbes 30 Under 30 creator of Knotch Anda Gansca Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram