Podcasts about National Pork Board

Taste is taking center stage as the National Pork Board unveils a bold new strategy to transform how consumers—especially younger generations—think about pork. Sarah Showalter and Neal Hull reveal how deep consumer insights are reshaping the future of pork marketing in America.At the heart of this transformation is a surprising disconnect: millennials and Gen Z consumers who claim they "don't eat pork" while enthusiastically consuming bacon, ribs, pepperoni, and sausage. This revelation has sparked a strategic pivot from positioning pork as merely a center-of-plate protein to showcasing it as a versatile ingredient in culturally-inspired recipes that younger consumers already love—like potstickers, tonkatsu, stir-fries, and carnitas.The new "Taste What Pork Can Do" campaign leverages fascinating consumer trends, including the explosion of air fryers (now more common in American homes than coffee makers) and growing interest in smokers and grilling. By targeting specific consumer segments—from "confident meat eaters" who love grilling to "culinary adventurers" seeking new flavors—the Pork Board is meeting consumers where they are while highlighting pork's unmatched versatility. The campaign represents a long-term commitment to making pork relevant for future generations, embracing a "whole hog" approach that celebrates both fresh cuts and processed products while honoring pork's cultural significance across diverse communities.Subscribe to Feedstuffs in Focus for more conversations about the innovations and strategies shaping the future of food and agriculture.

About the Guests Dr. David Newman is the Senior Vice President of Market Growth at the National Pork Board. A third-generation pork producer and meat scientist, Dr. Newman leads efforts to understand consumer behavior and drive demand for pork. He focuses on innovative marketing strategies to position pork as a preferred protein. Rob Brenneman and his […]

Bob is at the headquarters of Iowa Pork today in Clive discussing the new pork slogan: "Taste What Pork Can Do". He is joined by Al Wulfekuhle, David Newman, Patrick Flemming, Neal Hull, and Joyce Hoppes!

Two national ramen noodle chains in Japan are now using underutilized U.S. pork cuts in popular dishes, thanks to product development efforts led by the U.S. Meat Export Federation and funded through support from the National Pork Board and USDA.See omnystudio.com/listener for privacy information.

Wednesday on AOA, powered by Cenex, we start the show with the latest ag news headlines with show host Jesse Allen. In Segment Two, we discuss a new brand campaign from the National Pork Board with Patrick Fleming, NPB vice president of demand development, and Morgan Wonderly, NPB Board Member and producer from California.In Segment Three, we learn about Pioneer's Winter Canola program and partnership with Bunge Chevron Ag Renewables LLC as Chad Berghoefer, Global Product Director, Biofuels, Corteva/Pioneer joins us to discuss. Then we close the show by hearing part of our conversation with Ketos CEO Meena Sankaran as we discuss how they help guide farmers on water management practices and much more. You can also find the full conversation at www.agricultureofamerica.com.

In today's show Dustin discusses tar spot pressure for the upcoming growing season with Adam Byrne of FMC, Riley speaks with Iowa FFA members at the state convention in Ames, and Mark is joined by Jamie Burr of the National Pork Board to learn more about the We Care Ethical Principles.

In today's show Riley speaks to Ryan Goddard of Bayer about new Vyconic soybeans, Dustin talks with Susan Watkins of the United Soybean Board, and Mark is joined by Jamie Burr of the National Pork Board to learn more about the We Care Ethical Principles.

Kicking off our four-part special series this month, we delve into the results of a recent survey and focus group from the World Pork Expo, highlighting opportunities to expand education for pork producers and veterinarians. Joining us is Casey Zangaro, a Swine Production Extension Educator from Michigan State University. Tune in to learn where the biggest educational gaps are, what resources are currently available and how a National Pork Board grant is helping to bridge those gaps.

Gordon Spronk, a National Pork Board member from Minnesota, said pork promotion started back in 1985, and now it's time to turn the page on a campaign focusing on generational differences.See omnystudio.com/listener for privacy information.

About the Guests Patrick Fleming, vice president of demand development for National Pork Board, guides his twelve-member team on priorities related to consumer demand, multicultural marketing, foodservice and retail support, packer/processor collaboration and human nutrition strategies. With decades of experience in sales and marketing, he creates uniquely valuable marketing programs by leveraging business-to-business and business-to-consumer […]

Illinois Department of Agriculture Director Jerry Costello discusses 30-day suspension of poultry exhibition & sale events in response to avian influenza concerns.  Coverage of this week's Illinois Pork Expo with National Pork Board member Neal Hull.  An Illinois Ag Leadership Foundation update.  David Whittaker from the Illinois State Police talks mock inspections at last week's Midwest Truck and Trailer Show in the Peoria.  

Brownfield's Jared White visited with National Pork Board director of domestic market development Neal Hull at the 2025 IL Pork Expo in Springfield, Illinois.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's show, Dustin has the opening remarks from Monte Shaw at the Iowa Renewable Fuels Summit, Andy brings us a clip from the latest episode of Pods of Potential, and Mark wraps up his conversation with David Newman of the National Pork Board.

In today's show Mark learns about the National Pork Board's new consumer brand campaign with David Newman of the NPB, Dustin hears about tariff concerns for the fertilizer industry with Josh Linville of StoneX, and Riley Smith gets the latest export sales news with Greg McBride of Allendale.

In today's show Andy speaks with Chris Gaesser about field trials and long-term practices, Mark talks about consumer segmentation with Neal Hull of the National Pork Board, and Dustin talks with Iowa Ag Secretary Mike Naig about the farm bill process in 2025.

Brownfield's Brent Barnett sat down with National Pork Board's Dr. Brett Kaysen at the 2025 Iowa Pork Congress.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In todays podcast we hear Dustin's continuing conversation with Ag Secretary Mike Naig, Mark talks about consumer segmentation with Neal Hull of the National Pork Board and Riley learns about a donation to the Food Bank of Iowa from HyVee.

Brownfield's Brent Barnett visited with National Pork Board president Bill Even at the 2025 Iowa Pork Congress in Des Moines, Iowa.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's show Andy discusses soybean herbicides for 2025 with Will Griffin of Valent, Mark is joined by Brett Kaysen of the National Pork Board, and Riley has an export sales report with Greg McBride of Allendale.

In today's show Mark is joined by Brett Kaysen of the National Pork Board, Andy has a policy discussion with Ben Nuelle of the Iowa Pork Producers Association, and Riley speaks with Mike Steenhoek of the Soy Transportation Coalition.

Brownfield's Brent Barnett interviews National Pork Board senior vice president of market growth David Newman at the 2025 Iowa Pork Congress in Des Moines, Iowa.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Monday's AOA, we start the show with a look at some surprising moves on the latest CFTC commitment of traders' report for soybeans, a U.S. dollar under pressure and more with Darin Newsom, Senior Market Analyst at Barchart. In Segment Two, we take a short and long-term look at the weather in the U.S., an update on the arctic cold and a look at South America's weather with Eric Snodgrass, Principal Atmospheric Scientist with Conduit Ag. Next up in Segment Three, we have a conversation about bulk commodity shipping and more with Jared Flinn, co-founder and CEO of BulkLoads.com. Then we close the show hearing part of a recent conversation with National Pork Board nutrition team members Dr. Kristen Hicks-Roof and Emily Krause about connecting younger consumers with pork. View the full conversation on our YouTube channel here: https://www.youtube.com/watch?v=azBnE0yeEZo

The National Pork Producers Council and the National Pork Board have announced the Class of 2025 for the Pork Leadership Institute, a premier program dedicated to equipping pork producers with the knowledge and skills to lead the industry into the future.See omnystudio.com/listener for privacy information.

Funds hold a very long position in corn and an interesting position in soybeans. Basis is weakening a bit the last several days while it appears we are back to watching weather and money flow in the futures markets. Cory Bratland with AgMarket.net joins us to look at quieter Tuesday trade in grains and livestock. Find more online at https://www.agmarket.net. Also, how is the National Pork Board looking to connect with younger consumers to build a bigger appetite for pork? Improving demand starts with understanding what is important to consumers, and what motivates them to pick up a product at the store or choose it at a restaurant. Checkoff-funded research shows taste/flavor, balance (AKA nutrition) and convenience are three purchase drivers for purchasing pork. NPB Nutrition Team Members Dr. Kristen Hicks Roof and Emily Krause join us to discuss. More at https://www.pork.org.

In today's show Andy is joined by Past President of the Iowa Pork Producers Association, Matt Gent, to discuss the upcoming Iowa Pork Congress, Riley Smith recaps last Friday's WASDE report with Greg McBride of Allendale, and Dustin talks with the National Pork Board about connecting with consumers.

In this week's episode of Weekend Ag Matters: Riley Smith checks in from the Practical Farmers of Iowa Annual Conference, Dustin Hoffmann visits with the National Pork Board to discuss their consumer segmentation study, and Mark Magnuson talks with Dair McDuffie of Valent about seed treatments.

In today's show Dustin talks with the National Pork Board about consumer segmentation, Andy brings us a segment from Pods of Potential about irrigation systems, and Andy and Dustin discuss the agreement of a long-term contract for east and gulf coast port workers.

In today's show Riley Smith learns about the Landus carbon intensity program from CEO Matt Carstens, Dustin talks with the National Pork Board about consumer segmentation, and Mark has comments from Senator Chuck Grassley about used cooking oil imports.

In this week's episode of Weekend Ag Matters Mark Magnuson runs down the news headlines, Riley Smith speaks with Clean Fuels Alliance CEO Donnell Rehagen, Dustin Hoffmann talks with Glynn Tonsor of the National Pork Board, and Russ provides his faith-based segment.

In today's show, Mark wraps up his conversation on seed treatments with Dair McDuffie of Valent, Riley has the latest South America Update with Greg McBride of Allendale, and Dustin continues his discussion on pork demand with Glynn Tonsor of the National Pork Board.

In today's show Dustin talks with Glynn Tonsor of the National Pork Board about understanding pork demand, Riley Smith speaks with Daryl Theis of CLAAS about a new FarmPoint dealership in Fort Dodge, and Mark is joined by the team at Indigo Ag to learn about the new CLIPS system.

On this episode of Agriculture Today, we'll look back on some interviews conducted by members of our team at the 2024 NAFB Convention in Kansas City. Those interview segments include discussions with John Deere, BASF, National Pork Board, and Pioneer.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Costco in Mexico is looking to expand sales of U.S. beef and pork to foodservice clientele. To help that effort, the U.S. Meat Export Federation, through the support of USDA, the Beef Checkoff Program and the National Pork Board, trained Costco sales staff on the needs of restaurant and resort chefs.See omnystudio.com/listener for privacy information.

Gordon Spronk, vice president of the National Pork Board and a Minnesota producer, says the sustainability circle between livestock and crops is beneficial for soil health.See omnystudio.com/listener for privacy information.

Rural Mutual Insurance has created an affiliation with another in-state insurance provider.  Dan Merck, Executive Vice President and CEO of Rural Mutual visits with Pam Jahnke about how the transaction came together.  Merck says they've been in conversations with Badger Mutual Insurance since 2023 crafting the arrangement that allows both to operate independently, with financial security. Snow could be a part of our Monday mix according to Stu Muck, ag meteorologist. The National Pork Board is changing up its marketing, and shifting its messaging to focus on younger consumers, explains Nebraska farmer member Bill Luckey. He talks to Stephanie Hoff about why they're making the move. He says pork fits into a Millennial or Gen-Zer lifestyle by being convenient, affordable, and easy to cook. They'll be focused on that message on both Coast - but not the Midwest.  That's why some farmers may not see their marketing - because they're not the audience target. Wisconsin Farm Bureau is celebrating going over the 51,000 member mark this year.  That's part of what their annual business conference will focus on this week. It's that time of the year.  Many charitable organizations hoping you'll write them a check.  Knowing where that money goes is important, and can be tricky when looking for details.  Pam Jahnke visits with Jack Hubbard, CEO of Center for the Environment and Welfare.  He says many advertisements showing puppies and kitties don't actually benefit the animals you're seeing.  He suggests doing research from independent sources before you write that check.See omnystudio.com/listener for privacy information.

New year, new marketing plan. The National Pork Board is changing up its marketing, and shifting its messaging to focus on younger consumers, explains Nebraska farmer and board member Bill Luckey. He says pork is well-positioned to fit the needs of Millennials and Gen-Zers. He reminds farmers that they may not see the advertisements or other marketing investments is because the checkoff doesn't want to preach to the choir. Farmers already know their product - checkoff money shares that message with the consumer who is removed from agriculture.See omnystudio.com/listener for privacy information.

The National Pork Board's consumer segmentation study divided consumers into seven different groups based on their consumption priorities for pork.See omnystudio.com/listener for privacy information.

 Stephanie Wetter, director of animal welfare at the National Pork Board, says producers need to prepare their farms for winter.See omnystudio.com/listener for privacy information.

Welcome to Barn Talk! In this episode, our special guest is David Newman, the Senior Vice President for Market Growth at the National Pork Board. We'll dive deep into the pork industry, exploring everything from how food and clothing originate from farms to the intricacies of the Pork Checkoff program. David will share insights on domestic and international pork marketing, the pivotal role of research and education, and the comprehensive new marketing campaigns aimed at making pork an everyday staple. We'll also discuss consumer trends, the importance of pork quality, and how digital marketing strategies are being tailored to reach diverse audiences. Plus, the conversation won't shy away from the evolving market dynamics, generational shifts in eating habits, and exciting future plans for the industry's growth. Whether you're a pork producer, a culinary adventurer, or just a mindful consumer, this episode is packed with valuable insights you won't want to miss.  Use code BARNTALK for 10% OFF your next order https://farmergrade.com SUBSCRIBE TO THE PODCAST ➱ https://bit.ly/3a7r3nR   SUBSCRIBE TO THIS'LL DO FARM ➱ https://bit.ly/2X8g45c  SUBSCRIBE TO BARN TALK CLIPS ➱ https://bit.ly/3BlZnqq   LISTEN ON: SPOTIFY ➱ https://open.spotify.com/show/3icVr4KWq4eUDl7Oy60YMY  ITUNES ➱ https://podcasts.apple.com/us/podcast/barn-talk/id1574395049 Follow Behind The Scenes

Research-backed innovation uses technology, consumer trends and cuts to add value to the product. Kevin Sheehan, director of processor engagement at the National Pork Board, says innovation has been very beneficial to the packer side of the industry.See omnystudio.com/listener for privacy information.

In today's show we are joined by Mary Kay Thatcher of Syngenta, Bill Luckey with the National Pork Board, and Bill Backhaus of BASF.

To grow future demand, the National Pork Board conducted extensive market research to better understand changing consumer attitudes, preferences and habits. The bottom line is pork's consumer base is shrinking, but that decline is reversible.See omnystudio.com/listener for privacy information.

The National Pork Board completed a sophisticated segmentation study of U.S. consumers to learn their priorities to connect with them emotionally.See omnystudio.com/listener for privacy information.

Mindful Choicemakers are one of the seven segments the National Pork Board identified in its segmentation survey.   See omnystudio.com/listener for privacy information.

The National Pork Board's consumer segmentation study divided consumers into seven different groups based on their consumption priorities for pork.See omnystudio.com/listener for privacy information.

As the weather cools, pork is perfect for pairing with the most popular fall flavors. Charlie Torgerson, contractor and channel marketing development brand manager for the National Pork Board, talks about some of the perfect options.See omnystudio.com/listener for privacy information.

Kristen Hicks-Roof, director of human nutrition for the National Pork Board, talks about MyPlate and NPB's MyPlate Gold Sponsorship.See omnystudio.com/listener for privacy information.

The industry has managed different strains of influenza for a long time, specifically H3N2 and H1N1. Influenza A (H5N1) is not in the U.S. swine herd, although it has been recently detected in livestock and humans.  Dr. Heather Fowler, director of producer and public health at the National Pork Board, talks about symptoms to watch for.See omnystudio.com/listener for privacy information.

Traceability continues to be a key priority for the National Pork Board. AgView, the industry's contact-tracing tool, has reached an all-time high of more than 1,200 producer-user adoptions, and nearly 1.5 million pig movements, since its launch in November 2020. The National Pork Board is continuing to explore advancements and opportunities while maintaining data security and integrations that make AgView so beneficial to producers.Joining our Ann Hess today to discuss AgView's value to U.S. pig farmers is Dr. Dusty Oedekoven, Chief Veterinarian and Dr. Patrick Webb, Assistant Chief Veterinarian, both with National Pork Board. This episode of Feedstuffs in Focus is sponsored by United Animal Health, a leader in animal health and nutrition. You can learn more about United Animal Health and how they are working to advance animal science worldwide by visiting the website at UnitedANH.com