Podcasts about National Pork Board

This week, we're ringing in fall tailgating season with a barbecue, featuring three different cuts of pork: ribs, pork chops, and bratwurst. The grillmaster in charge of it all is Jimmy Tchinnis, owner and executive chef at Swallow Kitchen and Cocktails and L'uccello Pizza and Italian Fare in Greenlawn, NY. Jimmy started out cooking in high-end restaurants in New York City before eventually realizing that he wanted to own smaller neighborhood restaurants that serve the community. Jimmy tells Dan about questioning his decision to go into restaurant work and what it took to gain the confidence to create his own menu. Then Jimmy cooks up a pork feast, including tangy grilled back ribs, habanero and honey pork chops, and garlic butter grilled sausages. This episode is sponsored by the National Pork Board. The Sporkful production team includes Dan Pashman, Emma Morgenstern, Andres O'Hara, Kameel Stanley, and Jared O'Connell, with production on this episode by Max Miller. Publishing by Shantel Holder.Right now, Sporkful listeners can get three months free of the SiriusXM app by going to siriusxm.com/sporkful. Get all your favorite podcasts, more than 200 ad-free music channels curated by genre and era, and live sports coverage with the SiriusXM app.

The National Pork Board’s strategic brand campaign is all about taste and flavor. Patrick Fleming, vice president of demand development, says the new tagline, “Taste What Pork Can Do™,” aims to strengthen consumers' connection with pork by highlighting its flavor and versatility. NAFB News ServiceSee omnystudio.com/listener for privacy information.

Story of the Week (DR):The Cracker Barrel BSCracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customersRestaurant chain's stock price sank following removal of 'Uncle Herschel' from brandingUncle Herschel wasn't just a marketing creation, he was a real person. Born Herschel McCartney, he was the younger brother of Cracker Barrel founder Dan Evins' mother and served as an early goodwill ambassador for the brand. A salesman for Martha White Flour Company for over three decades, Herschel traveled through rural America, building relationships in small-town general stores — the very kinds of places that inspired Cracker Barrel's original design and ethos.When Cracker Barrel introduced its iconic logo in 1969, the old-timer sitting beside the barrel was long thought by fans to be based on Herschel himself, though the company later clarified that this wasn't the case.In 2004, the Justice Department (during the George W. Bush administration) sued the chain for discriminating against Black customers. In 2006, they settled a lawsuit involving three of their Illinois restaurants for “discriminatory practices, racially charged language, and inappropriate touching.”Cracker Barrel's inconvenient fact: all the customers who loved its old logo had stopped going to the restaurantFounder Dan EvinsHis tone was considerably harsher when it came to defending a January 1991 directive to all the company's restaurants to fire employees “whose sexual preferences fail to demonstrate normal heterosexual values.” Mr. Evins's explanation for the edict was that gay people made customers in rural areas uncomfortable. As many as 16 openly or suspected gay employees were promptly fired.“They actually put a policy like this in writing, which was, and still is, shocking,” David Smith, a spokesman for the Human Rights Campaign.The New York City Employees Retirement System, which owned more than $6 million of Cracker Barrel shares, led other stock owners in using their votes and other legal means to organize resistance. In March 1991, Mr. Evins apologized and said the policy had been rescinded. But New York and its allies fought until 58 percent of the shareholders in 2002 persuaded Cracker Barrel's board to vote unanimously to explicitly forbid antigay discrimination in its equal employment policy.In July 2001, shareholders replaced Evins as CEO with Michael A. Woodhouse, who at the time was serving as the company's chief operating officer. Evins maintained his position as chairman of the board.Prior to founding the company, Dan worked for Consolidated Oil, a company founded by his grandfather.Cracker Barrel took down Pride page after rebrand fiascoCompany faced criticism over modernist redesign and support for LGBT causes before stock reboundThe website link for Cracker Barrel's Pride page, which used to boast that the company was "bringing the porch to Pride," now redirects to its "Culture and Belonging" page.Cracker Barrel previously sponsored the Nashville Pride Parade in 2024 and unveiled a line of rainbow-colored rocking chairs for Pride month. The company also has an LGBTQ employee resource group called the "LGBTQ+ Alliance," along with groups for veterans and other communities.Despite claims it's 'too woke,' Cracker Barrel actually has a fraught LGBTQ+ historyCracker Barrel received a score of zero on the inaugural index in 2002. The chain was criticized in the 1990s for discrimination against gay employees. In 1991, the company adopted a corporate policy stating that any worker who failed to demonstrate "normal heterosexual values" would be fired. Eleven employees were terminated under the rule, leading to boycotts and protests nationwide. Over time, Cracker Barrel's HRC score improved, reaching 80 in 2021 after the company took several public pro-LGBTQ stances.58 percent of the shareholders in 2002 persuaded Cracker Barrel's board to vote unanimously to explicitly forbid antigay discrimination in its equal employment policy.Proud Representation: Business Resource Groups: These voluntary, employee-led organizations are open to all employees and provide opportunities to network, develop leadership skills, and serve as cross-functional resources for our teams.AMPT (Advancing Modern Professionals for Tomorrow) aims to connect and empower modern professionals by promoting a community of inclusive, ambitious, and diverse members that unify through the Cracker Barrel to equip our community and leaders for the future. This BRG provides networking, development, and community outreach opportunities that supplement the professional and personal lives of its members.The mission of Be Bold is to cultivate and develop Black Leaders within the Cracker Barrel organization utilizing allyship, mentorship, and education to create a path to continued excellence as well as a vibrant and diverse community.B-Well: Cracker Barrel's Wellness BRG partners with the Benefits Department to improve the employee experience by sponsoring health and wellness activities that nurture employees' physical, emotional, financial, and intellectual well-being. Balance in these areas reduces distractions and allows employees to improve their focus and productivity.HOLA's mission is to promote Hispanic and Latino culture through hiring, developing, and retaining talent within Cracker Barrel. To create a culture of inclusivity and awareness through community outreach.LGBTQ+ Alliance: Supporting Home Office and Field employees to bring their whole selves to work while strengthening Cracker Barrel's relationship to the LGBTQ+ community.NeuroVerse Collective is focused on advocacy and education around Neurodiversity.Our Veteran's BRG, SERVE, is dedicated to advocating for leadership and development opportunities for its members. We foster an environment of networking and volunteerism while focusing on recruitment, retention, and advancement of Veterans at this company.Women's Connect: Our mission & goal is to inspire the women of Cracker Barrel by empowering, educating and engaging to achieve the strategic initiatives of Cracker Barrel.The anti-DEI purge continues: MMFed emphasizes its commitment to 'independence' as Lisa Cook pledges to sue over Trump's 'illegal' firingWhite House fires CDC director [Susan Monarez] who says RFK Jr. is ‘weaponizing public health'White House names RFK Jr deputy Jim O'Neill as replacement CDC directorUnlike Monarez, O'Neill, a former investment executive, does not have a medical or scientific background. He served as a speechwriter for the health department during the George W Bush administration, and went on to work for the tech investor and conservative mega-donor Peter Thiel.Trump Fires Member of Board That Approves Railroad MergersRobert E. Primus received an email from the White House terminating his position, but he said he would continue his duties.The Oligarchy Rules!: Trump makes the government Intel's largest investorIntel has entered into an agreement with the U.S. government, specifically the Department of Commerce, for an $8.9 billion investment in the company. This investment is in the form of the government purchasing Intel common stock.The U.S. government will gain a nearly 10% stake in Intel.This funding is part of the CHIPS and Science Act and the Secure Enclave program, aimed at boosting the domestic semiconductor industry.The government's ownership will be passive, with no board representation or governance rights.Each Warrant represents the right to purchase one share of common stock at an exercise price of $20.00 per share.On August 18, 2025, Intel Corporation entered into a Securities Purchase Agreement with SoftBank Group Corp. pursuant to which SoftBank agreed to purchase 86,956,522 shares of the Company's common stock for an aggregate purchase price in cash of $2.0 billion, representing a price per share of $23.00 per share.Goodliest of the Week (MM/DR):DR: Korea passes boardroom reform, curbing chaebol power MM DRMM: Red Lobster Is Betting on Black Diners With Its Brand ComebackMM: Bluesky now platform of choice for science communityAssholiest of the Week (MM):Shareholder democracyFrom Mike Levin, host of Shareholder Primacy and writer of the Activist Investor newsletter: Followers here should recall ten current and former TSLA directors agreed to repay about $735 million in comp they received from 2017-2020 as part of a settlement of a derivative lawsuit, Detroit v. Tesla.February 25, 2025 - TSLA receives $735 million in cash and returned options from ten director defendants, five of which currently serve on the TSLA BoD, without specifying how much each defendant paidMarch 31 - We filed our opening brief, acknowledging that receipt of the damages and noting the five director defendants currently on the TSLA BoD had not filed SEC Form 4 showing a change in options holdings to reflect returned optionsApril 29 or 30 - TSLA BoD authorizes cancellation of options to reflect the settlementMay 1 - The five defendants currently on the TSLA BoD file Form 4 showing return of options as part of the settlement.It is impossible for Tesla to have received Settlement Options from Current Director Defendants by February 25, 2025 and for Current Director Defendants to have conveyed them to Tesla on May 1, 2025. Either Tesla misrepresented receipt of the Settlement Amount in a sworn affidavit or Current Director Defendants failed to timely file Form 4 with the SEC.From Kevin Barnes of K-Bar Holdings LLC, shareholder proponent at Eagle Materials:Files shareholder proposal to de-classify the board by amending the charter via Special Meeting in the June 23, 2025 proxy statementAt the AGM held August 4, 2025, Barnes wins the advisory vote… by a LOT - 92% in favor (92%!!!) - made more impressive given that 37.3% of shares are held by Fidelity, Vanguard, BlackRock, and JPM, not exactly communistsKevin emailed me Tuesday to say Eagle “has yet to notice a Special Meeting to formalize [the amendments]”On August 16th, 19 days after Samsara (where Marc Andreessen and Sue Wagner spend their time) held its AGM, the company added Gary Steele (whose company Shield AI is private and funded in large part by Andreessen Horowitz) to the boardQorvo, after John Cheveddan's shareholder proposal asking for the right of investors to call special meetings failed with 44% in favor and approved pay with just 59% in favor, ONE DAY after the annual meeting the board “approved” giant golden parachutes for the executivesMeritocracyRobert Primus: Trump Fires Member of Board That Approves Railroad Mergers“Robert Primus did not align with the president's America First agenda, and was terminated from his position by the White House.” He added, “The administration intends to nominate new, more qualified members to the Surface Transportation Board in short order.”Primus is a black man who went to Harvard and Hamton and has more than 20 year experience in politics - he was given the position originally by TrumpLisa Cook: Trump says he's removing Fed governor Lisa Cook, citing his administration's allegations of mortgage fraudLetitia Jones: Justice Dept. Abruptly Escalates Pressure Campaign on a Trump AdversaryMuriel Bowser, Karen Bass: Cities led by Black women are the first targets of Trump's political power grabKnow your surrendering boards DRCracker Barrel CEO Under Pressure To Resign After Logo U-TurnCarl Berquist (2019), Chair, ex Arthur AndersenJody Bilney (2022), ex HumanaSteve Bramlage (2025), Casey's GeneralGilbert Davila (2020), diversity marketing CEO (PoC!)John Garratt (2023), ex Dollar GeneralMichael Goodwin (2024), tech at PetSmart (PoC!)Cheryl Henry (2024), ex Ruth'sJulie Felss Masino, CEOGisel Ruiz (2020), ex Sam's Club (PoC!)Daryl Wade (2021), ex Union Square Hospitality (PoC!)Cracker Barrel board member under fire for DEI backgroundTrump makes the government Intel's largest investorFrank Yeary (2009), Chair, PE/VC tech guyJim Goetz (2019), SequoiaAndrea Goldsmith (2021), dean at PrincetonAlyssa Henry (2020), ex CEO of BlockEric Meurice (2024), ex ASML HoldingsBarbara Novick (2022), ex Blackrock founderSteve Sanghi (2024), Microchip TechnologyGreg Smith (2017), ex BoeingStacy Smith (2024), ex KioxiaDion Weisler (2020), ex HPHeadliniest of the WeekDR: Pork Industry Leader David Newman Selected as National Pork Board's Next CEOMM: Jeff Bezos Said He Would Have 'Felt Icky' Had He Taken Any More Shares Of Amazon: 'I Just Didn't Feel Good...'MM: Sam Altman says colleagues are glad he's a dad now, because they think raising a child will help him make ‘better decisions for humanity'Who Won the Week?DR: Hopeful Susan Collins slayer and oyster farmer Graham Platner: “I did four infantry tours in the Marine Corps and the army. I'm not afraid to name an enemy, and the enemy is the oligarchy. It's the billionaires who pay for it, the politicians who sell us out.”MM: Journalists who listen to Business Pants: Cracker Barrel's inconvenient fact: all the customers who loved its old logo had stopped going to the restaurant - where Dee Ann Durbin of the AP literally took my rant about foot traffic and stock movements part for partPredictionsDR: The following lines will be deleted from Cracker Barrel's next proxy statement:[The Public Responsibility Committee ] “Reviews the Company's progress in its diversity and inclusion initiatives and compliance with the Company's responsibilities as an equal opportunity employer”“ In addition, our nominees — including five (5) women and three (3) individuals who are racially or ethnically diverse — embody the diversity that we believe is critical to the effective functioning of any public company board today, particularly in a consumer-facing industry such as ours.”“Board Diversity Matrix”Or at least the following term from that matrix: “Non-Binary”“Gilbert R. Dávila, age 61, first became one of our directors in July 2020. Since 2010, Mr. Dávila has served as the President and Chief Executive Officer of DMI Consulting — a leading multicultural marketing, diversity & inclusion, and strategy firm in the United States.”Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo MM: Ramon Laguarta, the CEO of Pepsi, quietly scraps a plan for their brand Quaker Oats to remove the picture of the old white quaker guy from the cartons of oats and instead asks the marketing team to make the quaker guy even older and whiter and possible they should consider adding a shotgun in his hands with “boobs rule” written on the side of it

Headlines on today's episode inlclude:- Debt load growing for farm operations at unstable rate- Market analyst on the lack of U.S. soybean purchases from China- National Pork Board names new CEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily Krause, director of nutrition, health, and wellness initiatives at the National Pork Board, says pork is well-received within the industry’s health and wellness community called Pork and Partners. NAFB News ServiceSee omnystudio.com/listener for privacy information.

About the Guests Neal Hull joined the National Pork Board in 2019 as director of domestic market development. He leads the field team of channel market development managers to align NPB's strategies with key retail and foodservice customers across the country; he is focused on building trust, adding value and creating demand for U.S. pork. […]

From the Iowa Agribusiness Radio Network studios in Des Moines, I'm Dustin Hoffmann and welcome to Iowa Ag Matters for Wednesday, July 9th. In today's show we hear testimony from Growth Energy's Emily Skor at the EPA, Mark continues the discussion with Seth Kantz of the National Pork Board, and Riley brings us a South America ag update.

Welcome to Episode 192 of The Spokesman Speaks podcast. In this episode, we hear how the National Pork Board developed its new “taste what pork can do” campaign to increase U.S. consumption. We also learn how Iowa State University and Alliant Energy are partnering to grow fruit, vegetables, and pollinator habitat under solar panels. Resources Mentioned in this Episode: Visit the Pork Checkoff website. Visit Pork.org. Sign up to attend a field day at the Alliant Energy Solar Farm in Ames.

In today's show Andy is joined by Jeff Mills, the lead driver in the Great Eastern Iowa Tractorcade, Dustin discusses financial projections for the 2025-26 growing seasons with Matt Erickson of Terrain, and Mark learns more about the National Swine Health strategy from Dr. Meredith Petersen of the National Pork Board.

We conclude our coverage of World Pork Expo 2025 in Des Moines, Iowa, sponsored by Vaxxinova. We have conversations about National Pork Board's new campaign, "Taste What Pork Can Do" with board members David Newman, Jesse Heimer of Heimer Hampshires, and Dr. Gordon Spronk of Pipestone. Plus National Pork Producers Council CEO Bryan Humphreys and Farm Journal Pork's Jennifer Shike share final thoughts on the success of WPX2025 and the work that lies ahead for the pork industry. Matt Bresnahan of Blue Line Futures provides analysis of today's market price action.See omnystudio.com/listener for privacy information.

To begin our second day of coverage of World Pork Expo in Des Moines, Iowa, we have a State of the Pork Industry panel discussion with Dr. Cara Haden of Pipestone, Brad Eckberg of Meta Farms, Randy Kuker of The Equity, and Jennifer Shike of Farm Journal's Pork. Sponsored by the National Pork Board.See omnystudio.com/listener for privacy information.

In today's show Riley Smith gets financial advice for swine producers from Chris Ford of Farm Credit Services of America, Mark is joined by Jose de Jesus for an update on the Taste What Pork Can Do consumer campaign from National Pork Board, and Dustin speaks with Nic Lauterback of Pharmgate about PRRS.

Friday on AOA, we learn about a new nutrition brief from America First Policy Institute calling for reforms to federal nutrition programs as Tate Bennett, Director of Rural Policy at AFPI joins the show. In Segment Two, we discuss the state of the swine industry and economic challenges with Chris Ford, VP of Corporate Swine Lending with Farm Credit Services of America. In Segment Three, we get an update from Capitol Hill as we talk reconciliation, Farm Bill, MAHA report and much more with Randy Russell from The Russell Group. Then we close in Segment Four with some news headlines and an update on H5N1 response with Drs. Marisa Rotolo and Heather Fowler from the National Pork Board.

Taste is taking center stage as the National Pork Board unveils a bold new strategy to transform how consumers—especially younger generations—think about pork. Sarah Showalter and Neal Hull reveal how deep consumer insights are reshaping the future of pork marketing in America.At the heart of this transformation is a surprising disconnect: millennials and Gen Z consumers who claim they "don't eat pork" while enthusiastically consuming bacon, ribs, pepperoni, and sausage. This revelation has sparked a strategic pivot from positioning pork as merely a center-of-plate protein to showcasing it as a versatile ingredient in culturally-inspired recipes that younger consumers already love—like potstickers, tonkatsu, stir-fries, and carnitas.The new "Taste What Pork Can Do" campaign leverages fascinating consumer trends, including the explosion of air fryers (now more common in American homes than coffee makers) and growing interest in smokers and grilling. By targeting specific consumer segments—from "confident meat eaters" who love grilling to "culinary adventurers" seeking new flavors—the Pork Board is meeting consumers where they are while highlighting pork's unmatched versatility. The campaign represents a long-term commitment to making pork relevant for future generations, embracing a "whole hog" approach that celebrates both fresh cuts and processed products while honoring pork's cultural significance across diverse communities.Subscribe to Feedstuffs in Focus for more conversations about the innovations and strategies shaping the future of food and agriculture.

About the Guests Dr. David Newman is the Senior Vice President of Market Growth at the National Pork Board. A third-generation pork producer and meat scientist, Dr. Newman leads efforts to understand consumer behavior and drive demand for pork. He focuses on innovative marketing strategies to position pork as a preferred protein. Rob Brenneman and his […]

Bob is at the headquarters of Iowa Pork today in Clive discussing the new pork slogan: "Taste What Pork Can Do". He is joined by Al Wulfekuhle, David Newman, Patrick Flemming, Neal Hull, and Joyce Hoppes!

Two national ramen noodle chains in Japan are now using underutilized U.S. pork cuts in popular dishes, thanks to product development efforts led by the U.S. Meat Export Federation and funded through support from the National Pork Board and USDA.See omnystudio.com/listener for privacy information.

Wednesday on AOA, powered by Cenex, we start the show with the latest ag news headlines with show host Jesse Allen. In Segment Two, we discuss a new brand campaign from the National Pork Board with Patrick Fleming, NPB vice president of demand development, and Morgan Wonderly, NPB Board Member and producer from California.In Segment Three, we learn about Pioneer's Winter Canola program and partnership with Bunge Chevron Ag Renewables LLC as Chad Berghoefer, Global Product Director, Biofuels, Corteva/Pioneer joins us to discuss. Then we close the show by hearing part of our conversation with Ketos CEO Meena Sankaran as we discuss how they help guide farmers on water management practices and much more. You can also find the full conversation at www.agricultureofamerica.com.

In today's show Dustin discusses tar spot pressure for the upcoming growing season with Adam Byrne of FMC, Riley speaks with Iowa FFA members at the state convention in Ames, and Mark is joined by Jamie Burr of the National Pork Board to learn more about the We Care Ethical Principles.

In today's show Riley speaks to Ryan Goddard of Bayer about new Vyconic soybeans, Dustin talks with Susan Watkins of the United Soybean Board, and Mark is joined by Jamie Burr of the National Pork Board to learn more about the We Care Ethical Principles.

Kicking off our four-part special series this month, we delve into the results of a recent survey and focus group from the World Pork Expo, highlighting opportunities to expand education for pork producers and veterinarians. Joining us is Casey Zangaro, a Swine Production Extension Educator from Michigan State University. Tune in to learn where the biggest educational gaps are, what resources are currently available and how a National Pork Board grant is helping to bridge those gaps.

Gordon Spronk, a National Pork Board member from Minnesota, said pork promotion started back in 1985, and now it's time to turn the page on a campaign focusing on generational differences.See omnystudio.com/listener for privacy information.

About the Guests Patrick Fleming, vice president of demand development for National Pork Board, guides his twelve-member team on priorities related to consumer demand, multicultural marketing, foodservice and retail support, packer/processor collaboration and human nutrition strategies. With decades of experience in sales and marketing, he creates uniquely valuable marketing programs by leveraging business-to-business and business-to-consumer […]

Illinois Department of Agriculture Director Jerry Costello discusses 30-day suspension of poultry exhibition & sale events in response to avian influenza concerns.  Coverage of this week's Illinois Pork Expo with National Pork Board member Neal Hull.  An Illinois Ag Leadership Foundation update.  David Whittaker from the Illinois State Police talks mock inspections at last week's Midwest Truck and Trailer Show in the Peoria.  

In today's show, Dustin has the opening remarks from Monte Shaw at the Iowa Renewable Fuels Summit, Andy brings us a clip from the latest episode of Pods of Potential, and Mark wraps up his conversation with David Newman of the National Pork Board.

In today's show Mark learns about the National Pork Board's new consumer brand campaign with David Newman of the NPB, Dustin hears about tariff concerns for the fertilizer industry with Josh Linville of StoneX, and Riley Smith gets the latest export sales news with Greg McBride of Allendale.

In today's show Andy speaks with Chris Gaesser about field trials and long-term practices, Mark talks about consumer segmentation with Neal Hull of the National Pork Board, and Dustin talks with Iowa Ag Secretary Mike Naig about the farm bill process in 2025.

In todays podcast we hear Dustin's continuing conversation with Ag Secretary Mike Naig, Mark talks about consumer segmentation with Neal Hull of the National Pork Board and Riley learns about a donation to the Food Bank of Iowa from HyVee.

In today's show Andy discusses soybean herbicides for 2025 with Will Griffin of Valent, Mark is joined by Brett Kaysen of the National Pork Board, and Riley has an export sales report with Greg McBride of Allendale.

In today's show Mark is joined by Brett Kaysen of the National Pork Board, Andy has a policy discussion with Ben Nuelle of the Iowa Pork Producers Association, and Riley speaks with Mike Steenhoek of the Soy Transportation Coalition.

On Monday's AOA, we start the show with a look at some surprising moves on the latest CFTC commitment of traders' report for soybeans, a U.S. dollar under pressure and more with Darin Newsom, Senior Market Analyst at Barchart. In Segment Two, we take a short and long-term look at the weather in the U.S., an update on the arctic cold and a look at South America's weather with Eric Snodgrass, Principal Atmospheric Scientist with Conduit Ag. Next up in Segment Three, we have a conversation about bulk commodity shipping and more with Jared Flinn, co-founder and CEO of BulkLoads.com. Then we close the show hearing part of a recent conversation with National Pork Board nutrition team members Dr. Kristen Hicks-Roof and Emily Krause about connecting younger consumers with pork. View the full conversation on our YouTube channel here: https://www.youtube.com/watch?v=azBnE0yeEZo

The National Pork Producers Council and the National Pork Board have announced the Class of 2025 for the Pork Leadership Institute, a premier program dedicated to equipping pork producers with the knowledge and skills to lead the industry into the future.See omnystudio.com/listener for privacy information.

In today's show Andy is joined by Past President of the Iowa Pork Producers Association, Matt Gent, to discuss the upcoming Iowa Pork Congress, Riley Smith recaps last Friday's WASDE report with Greg McBride of Allendale, and Dustin talks with the National Pork Board about connecting with consumers.

In this week's episode of Weekend Ag Matters: Riley Smith checks in from the Practical Farmers of Iowa Annual Conference, Dustin Hoffmann visits with the National Pork Board to discuss their consumer segmentation study, and Mark Magnuson talks with Dair McDuffie of Valent about seed treatments.

In today's show Dustin talks with the National Pork Board about consumer segmentation, Andy brings us a segment from Pods of Potential about irrigation systems, and Andy and Dustin discuss the agreement of a long-term contract for east and gulf coast port workers.

In today's show Riley Smith learns about the Landus carbon intensity program from CEO Matt Carstens, Dustin talks with the National Pork Board about consumer segmentation, and Mark has comments from Senator Chuck Grassley about used cooking oil imports.

In this week's episode of Weekend Ag Matters Mark Magnuson runs down the news headlines, Riley Smith speaks with Clean Fuels Alliance CEO Donnell Rehagen, Dustin Hoffmann talks with Glynn Tonsor of the National Pork Board, and Russ provides his faith-based segment.

In today's show, Mark wraps up his conversation on seed treatments with Dair McDuffie of Valent, Riley has the latest South America Update with Greg McBride of Allendale, and Dustin continues his discussion on pork demand with Glynn Tonsor of the National Pork Board.

In today's show Dustin talks with Glynn Tonsor of the National Pork Board about understanding pork demand, Riley Smith speaks with Daryl Theis of CLAAS about a new FarmPoint dealership in Fort Dodge, and Mark is joined by the team at Indigo Ag to learn about the new CLIPS system.

Costco in Mexico is looking to expand sales of U.S. beef and pork to foodservice clientele. To help that effort, the U.S. Meat Export Federation, through the support of USDA, the Beef Checkoff Program and the National Pork Board, trained Costco sales staff on the needs of restaurant and resort chefs.See omnystudio.com/listener for privacy information.

Gordon Spronk, vice president of the National Pork Board and a Minnesota producer, says the sustainability circle between livestock and crops is beneficial for soil health.See omnystudio.com/listener for privacy information.

The National Pork Board's consumer segmentation study divided consumers into seven different groups based on their consumption priorities for pork.See omnystudio.com/listener for privacy information.

 Stephanie Wetter, director of animal welfare at the National Pork Board, says producers need to prepare their farms for winter.See omnystudio.com/listener for privacy information.

Welcome to Barn Talk! In this episode, our special guest is David Newman, the Senior Vice President for Market Growth at the National Pork Board. We'll dive deep into the pork industry, exploring everything from how food and clothing originate from farms to the intricacies of the Pork Checkoff program. David will share insights on domestic and international pork marketing, the pivotal role of research and education, and the comprehensive new marketing campaigns aimed at making pork an everyday staple. We'll also discuss consumer trends, the importance of pork quality, and how digital marketing strategies are being tailored to reach diverse audiences. Plus, the conversation won't shy away from the evolving market dynamics, generational shifts in eating habits, and exciting future plans for the industry's growth. Whether you're a pork producer, a culinary adventurer, or just a mindful consumer, this episode is packed with valuable insights you won't want to miss.  Use code BARNTALK for 10% OFF your next order https://farmergrade.com SUBSCRIBE TO THE PODCAST ➱ https://bit.ly/3a7r3nR   SUBSCRIBE TO THIS'LL DO FARM ➱ https://bit.ly/2X8g45c  SUBSCRIBE TO BARN TALK CLIPS ➱ https://bit.ly/3BlZnqq   LISTEN ON: SPOTIFY ➱ https://open.spotify.com/show/3icVr4KWq4eUDl7Oy60YMY  ITUNES ➱ https://podcasts.apple.com/us/podcast/barn-talk/id1574395049 Follow Behind The Scenes

Research-backed innovation uses technology, consumer trends and cuts to add value to the product. Kevin Sheehan, director of processor engagement at the National Pork Board, says innovation has been very beneficial to the packer side of the industry.See omnystudio.com/listener for privacy information.

To grow future demand, the National Pork Board conducted extensive market research to better understand changing consumer attitudes, preferences and habits. The bottom line is pork's consumer base is shrinking, but that decline is reversible.See omnystudio.com/listener for privacy information.

The National Pork Board completed a sophisticated segmentation study of U.S. consumers to learn their priorities to connect with them emotionally.See omnystudio.com/listener for privacy information.

Mindful Choicemakers are one of the seven segments the National Pork Board identified in its segmentation survey.   See omnystudio.com/listener for privacy information.