Podcasts about ten tenths

The magic combination of these three things is the difference between a full pipeline and wondering why your neighbor is listing with a different agent.In this conversation, we get into the three-legged stool that is winning real estate business in this market: competency, relationship, and energy. We unpack why competency is the foundation that has to come first (no matter how much someone likes you, they are not hiring you with the biggest asset in their life if they don't trust you to get the job done), the study we did where people knew ten realtors and would use none of them, the Walrus Ice Cream "line out the door" effect and why proof of concept matters more than agents realize, and the trick of how to build trust before someone ever hires you using a market impact report.Stop wondering why deals are going to other agents and start being the agent your sphere can't imagine using anyone else for.Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.co Hosted by Matt Bonelli and Garrett Frey, Life at Ten Tenths. #realestate #realtor #realestateagent #realestatecoaching #realestatebusiness #trust #referrals #listings #realestatesuccess

Are you like the majority of agents who know they should delegate and automate? You try to hire an assistant or implement a new AI tool, only to have it fail miserably. In the end, you spend more time fixing the mess than if you had just done it yourself in the first place. The strategy wasn't the problem. The missing piece was.In this conversation, we get into standard operating procedures and why they're the prerequisite to almost everything you're trying to add to your business right now. We unpack why most agents have procedures locked in their head but never on paper, the restaurant dishwasher analogy Garrett uses to break a business into the small chunks you can actually systematize, the "definition of done" that turns a vague task into a finished one, the BMW brake job that paid Garrett the equivalent of $1,400 an hour because he had the experience and the process, Dan Martell's Buy Back Your Time and why we keep coming back to it, the trap of handing a brand new hire the job of writing their own SOP, and the SOP Builder we put together at tentenths.co/sop-builder to walk you through your first one.You already have the experience. The work is just getting it out of your head and onto paper, one process at a time. It comes down to picking one routine task you did today, sitting down with the SOP Builder, and letting it ask you the questions that unlock the procedure. Done right, your business becomes something you can hand off, automate against, and trust. And that's when hiring works, AI works, and burnout finally starts going the other direction.Process plus experience equals freedom.Join us in the 11 Circle for weekly coaching, additional resources, and full access to our online community. Join at https://tentenths.coHosted by Matt Bonelli and Garrett Frey, Life at Ten Tenths.#realestate #realtor #realestateagent #realestatecoaching #realestatebusiness #sops #standardoperatingprocedures #hiring #ai #burnout

If you are like most agents, you look at the housing market data once a year, attend office meetings where market data is reviewed from time to time, read the headlines that catch your eye, and call yourself informed. The problem is you are expected to be an expert in your market, but you have done little more than someone living in your town.In this conversation, we get into our favorite tool, the one that literally makes you an expert in your market. The FHFA House Price Index has got to be the most underused tool in our business. We unpack how you can uncover regional nuances (Oakland vs. San Francisco are a great example on the latest report), how the numbers prove appreciation isn't what actually drives most real estate decisions, and what going from the top of the list to the bottom of the list really means. We get into how to pair this data with AI to spot trends, why running a blanket over a state will get you wrong every time, and the closing reality that buyers and sellers right now are choosing the agent who feels like a safe space: low drama, low stress, has answers.We also get into what we believe is the fix. The best part: this data is free, it's published every quarter, and most of your competition isn't looking at it. It comes down to picking a handful of markets, watching the same numbers each quarter, and using what you see to start better conversations with the people in your database. Done right, you stop competing on price and start showing up as the expert worth hiring.Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.coHosted by Matt Bonelli and Garrett Frey, Life at Ten Tenths. #realestate #realtor #realestateagent #realestatecoaching #realestatedata #housingmarket #realestatebusiness #marketupdate #listings

Most agents are running the wrong race. They're chasing somebody else's number, comparing themselves to the agent in the next office, and quietly wondering why hitting the goal didn't feel the way it was supposed to. In this conversation, we get into the trap of borrowed visions. A study by Michael Norton found that millionaires at every income level say they'd need two to three times more money to be happy, and that number never stops moving. We unpack why that happens, what Sahil Bloom's Five Types of Wealth gets right about the disconnect, why trying to be the next Ryan Serhant or Gary Vee might not be the right aspiration, and how some agents are winning at the only race that matters. We also get into what we believe is the fix. Added bonus, when you do this work upfront, the business stops feeling like a treadmill and starts fueling the life you actually want. It comes down to building your own vision first, in real detail, before you set a single income goal. Happiness leads, success follows. Your business should fuel your life, not consume it. Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.co Hosted by Matt Bonelli and Garrett Frey, Life at Ten Tenths. #realestate #realtor #realestateagent #realestatecoaching #realestatebusiness #mindset #vision #realestatesuccess #burnout

You don't have to chase every new AI tool to stay relevant. The agents winning right now are the ones who picked what actually fits their workflow.In this Ten Tenths episode, Matt and Garrett cut through the AI overwhelm: ChatGPT vs. Claude, Whispr Flow, Granola, and the Zoom note-takers that show up before you do. You'll hear why the "you'll be left behind" pressure is mostly noise, how to test a tool against a real pain point in your business instead of stacking subscriptions, and a simple weekly check to decide what stays and what gets deleted.Real examples, honest tradeoffs, and permission to stop chasing.→ Join us at https://tentenths.co for coaching, community, and resources.

Speed bumps, problems, and the unexpected challenges are your biggest opportunity to win a client for life. Let's talk about the fund that makes it easy in the moment.In this Ten Tenths episode, Matt and Garrett unpack the "wow account": roughly 1% off the top of every closing, set aside to fix the unexpected and create moments clients never forget. You'll hear why the last thing that goes wrong becomes the anchor they remember, how to solve a client's pain instead of just absorbing it, and why this small fund pays back far beyond its cost. Real stories, low-cost ideas, and a system any agent can start this week.Let's get into it. Looking to build a real estate business that fuels your life rather than consumes it? → Join us at https://tentenths.co for coaching, community, and resources.

You might be sick of hearing about Artificial Intelligence, but everywhere you turn in our industry there is a conversation happening about how to use AI in your business.From listing descriptions… to social media posts… to email campaigns… to AI-generated videos.But here is what we want you to be asking yourself:Is AI helping you amplify your voice… or is it slowly replacing it?In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but powerful risk of relying too heavily on AI — especially in a relationship-based business like real estate.AI is an incredible tool. We use it every day. But when you skip the human friction... the editing, the feedback, the polishing... you risk losing the very thing that makes clients trust you: your voice.In this conversation, we explore:• Why AI-generated content often feels “off” (even when it sounds polished)• The difference between using AI as a thinking partner vs. a decision maker• How friction with real humans makes your content stronger• The danger of copying trends that don't match your personality• Why authenticity builds trust faster than automation ever will• How to protect your uniqueness in an AI-driven worldReal estate is built on trust. And trust is built on authenticity.AI can help you move faster — but it cannot replace your lived experience, your energy, your personality, or your relationships.If you're using AI (or thinking about it), this episode will help you use it wisely — without losing what makes you you.

The little things are often the big things.The problem is we often focus on the big things while the small things quietly sink the ship.In this episode of Life at Ten Tenths, Garrett and Matt unpack the small friction points that quietly create stress, slow momentum, and damage the client experience.They're not the obvious issues, or the market shifts. They aren't even the big mistakes we obsess over and let ruin our sleep. They're the subtle ones:• The unclear communication • The inconsistent follow-up • The confusing onboarding process • The unexpected inspection surprise • The undocumented systems that only you understandIndividually, they seem minor. Collectively, they cost you referrals, energy, and growth.In this conversation, we explore:• How unnoticed friction points create burnout • Why client stress often starts with process gaps • The difference between “that's just how real estate works” and a broken system • How to identify friction before it becomes a problem • Why process clarity makes you more referable • How eliminating friction fuels your life instead of consuming itThe best businesses aren't just productive. They run smoothly.Smooth businesses create confident clients.If you want fewer headaches, stronger referrals, and a process that feels steady instead of chaotic — this episode is for you.

In today's market, one phrase might be creating more confusion, frustration, and disappointment than we realize:“Fair market value.”In this episode of Life at Ten Tenths, Matt and Garrett dig into why we need to be careful with how we are using this phrase when talking with sellers and buyers.The reality is fair market value is not something we simply declare or control. It is something the market determines.During this discussion, we unpack:• Why pricing “below fair market value” can create the wrong expectations• The difference between fair market value and appraised value• How language can unintentionally anchor sellers to a number• Why positioning against the competition matters more than chasing a theoretical value• How buyers actually determine value in the marketplace• And why motivation matters just as much as priceThis is a powerful conversation about pricing strategy, buyer psychology, seller expectations, and communication in a shifting market.If you're a real estate agent trying to navigate pricing conversations with more confidence and clarity, we are here for you.Explore coaching, webinars, accelerators, and 11 Circle at https://tentenths.co

Are you quietly keeping score in your relationships?“They never call me back.” “I'm always the one reaching out.” “I sent them business… where's mine?”It's hard not to notice those moments. But when we hold onto them, they start to build. And over time, they can quietly tarnish really good relationships.In this episode of Life at Ten Tenths, Garrett and Matt unpack why this mindset — even when subtle — can slowly erode your friendships, partnerships, and referral-based business.What started as a conversation between Matt and his six-year-old daughter about playground dynamics turned into a powerful reminder about how we show up as adults.Inside this episode, we explore:The difference between conditional and unconditional relationshipsThe danger of “always” and “never” thinkingWhy agents often misread silence from clientsHow resentment quietly creeps into referral networksThe shift from trying to get… to choosing to giveIf you've ever felt frustrated that someone wasn't matching your effort…This conversation will hit home.Because the agents who build rock-solid databases and referral businesses aren't watching the scoreboard.They're giving. They're present. They're playing the long game.And when you make that shift?It changes everything.

There's a quiet danger in momentum. You're moving. You're working. You're busy. But are you aligned? In this episode of Life at Ten Tenths, Garrett and Matt walk through the power of a 90-minute quarterly reset — a focused calibration that helps you step back, assess what's actually working, and realign your actions with your long-term vision. Growth doesn't just require effort. It requires direction. And often it requires correction. Inside this conversation, we cover: Why drift happens — even when things are going “fine” The difference between adjusting your actions and lowering your standards How to revisit your mission without rewriting it every quarter When to push harder — and when to refine The role discipline plays in building a business that supports your life This isn't about starting over. It's about tightening the bolts. Clearing the fog. Making sure the path you're on is actually the one you want. A simple 90-minute reset can change the trajectory of your entire year. If you're ready to realign with intention, join us inside the Alignment Accelerator.

Is your business not producing at the levels you want it to be producing?Join us April 19 to learn how to design your very own Engagement Engine that fits your strengths and your schedule, and most importantly, produces the business you want.

Join us for our free Engagement Engine webinar on April 17. Register now at tentenths.co/register.We'll be walking you through the engagement framework you need - the spark that lights up agents' businesses and allows them to run at Ten Tenths. Stay top-of-mind, generate consistent referrals, and grow without burning out._______________Why do so many buyers and sellers feel stuck?They say they want to move. They say they're ready. But they won't decide.In this episode of Life at Ten Tenths, Matt and Garrett unpack one of the most overlooked skills in real estate:The ability to ask better questions.Most agents rush to present solutions. But solutions have no value unless they're connected to a clearly defined problem.If you have clients who are hesitating, stalling, needing to "think about it", or keep circling the same decision, the issue is likely not motivation! It's clarity.In this episode, we break down:• Why solutions without awareness fall flat• The difference between asking “why” and uncovering a real prompt• How to explore what's not working in a client's current situation• Why understanding what they've already tried matters• How defining the ideal outcome changes everything• And how slowing down actually helps you close fasterWhen awareness increases, decisions follow.If you want to stop presenting and start guiding…If you want clients who trust you deeply instead of second-guessing every move…This episode is for you.

What happens when you let AI price your home?In this episode of Life at Ten Tenths, Garrett and Matt decided to run a real-world experiment. They each asked AI to:Analyze their homesSuggest a list priceAnd generate an offer strategy from the buyer sideThe results? Jump into the conversation... We unpack:How AI analyzes real estate pricingWhy buyer and seller bias still shows up in the dataWhere AVMs fall short (especially on unique properties)How emotional fair market value actually gets createdWhy agents shouldn't fear AI — but must understand itAnd the real question: will consumers trust AI more than you?This isn't about whether AI is accurate today. It's about where this is heading.Buyers and sellers are already using these tools. The agents who understand how they work — and how to add value beyond them — will be the ones who win in the next decade.

Are you building relationships… or just staying in the friend zone?In this episode of Life at Ten Tenths, Garrett and Matt unpack a subtle trap many real estate agents fall into — surface-level communication that never turns into real trust.You text. You respond. You stay in touch. But when it's time for referrals or business… you're not the first call.We get into:The difference between texting and true connectionWhy voice-to-voice or face-to-face changes everythingHow agents accidentally put clients in the friend zoneThe fluid nature of your database (and why that matters)Why ownership — not blame — builds stronger relationships How to look for “overlaps” that deepen connectionThis isn't about forcing phone calls. It's about understanding depth.If you want more referrals and stronger long-term relationships, this episode will challenge how you show up — and how you communicate.

Many real estate agents don't realize it, but they're essentially repeating their first year in real estate over and over again.Same (or similar income). Same inconsistent prospecting. Same “busy → slow → panic → restart” cycle.In this episode of Life at Ten Tenths, Garrett and Matt unpack why so many agents stay stuck operating like it's their first year — even after 5, 10, or 20 years in the business.We discuss:• Why real estate income can plateau for years• The “bronze handcuffs” trap (good enough, but not great)• How inconsistency keeps agents stuck in the same cycle• Why repetition without practice doesn't create mastery• The difference between being busy and actually improving• How to build systems that create long-term growth• And how to define success beyond just higher incomeIf you're a real estate agent wondering why your business isn't growing — or why every year feels similar — this episode will challenge you to rethink your approach.Growth doesn't happen accidentally. It happens intentionally.

What happens when you implement a “strategy” meant to build relationships… but it starts feeling mechanical, scripted — or worse, manipulative?In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but critical difference between asking great questions and “Fording” people.This conversation started with a phone call that felt off. All the right questions were asked — but none of it felt genuine.Inside the episode, we talk about:Why scripted curiosity can quietly backfireThe difference between commonality and forced connectionHow to anchor conversations in what's real and presentWhen professional calls are powerful (and when they're awkward)Why real estate is always there — you don't have to chase itAnd how genuine care unlocks referrals you simply can't manufactureYou can ask the right questions in the wrong way.And people can feel the difference.If you're building a relationship-based business, this episode will challenge how you show up on your next client call — and help you make sure your systems feel human.

At some point in your business, you hit the same frustrating loop:“I don't have the money to invest.”“I don't have the time to do it myself.”Back and forth.Time. Money.Money. Time.In this episode of Life at Ten Tenths, Garrett and Matt unpack what we call the very frustrating place of the “gray area” — that pivotal moment where growth requires a step up… but comfort, fear, or lack of clarity keeps you stuck.We talk about:Why many agents plateau instead of growHow hiring (assistants, transaction coordinators, marketing support) actually creates leverageWhy auditing both your time and your money changes everythingThe real reason delegation feels so hardHow clarity about where you're going makes decisions easierAnd why owning your choice matters more than making the “perfect” oneWhether it's investing in postcards, hiring your first assistant, outsourcing photography, or simply auditing where your time actually goes — this episode will challenge you to look at the trade-offs you're making right now.Because growth doesn't happen in comfort.It happens in the gray area.

Want to watch this episode? See the livestream on our YouTube channel here.The topics we cover on this first LIVE episode is: Man uses ChatGPT to sell his Cooper City home: ‘It exceeded our expectations'Read the article about it here.Watch the interview with the seller here.If you find value out of this episode (or any of them) share it out! Take a screen shot and post it to your instagram stories, tagging us @lifeatentenths.Learn more about our community by visiting our website at tentenths.co and downloading our app! Just search Life At Ten Tenths on your app store.

Like it or not, artificial intelligence is changing the way consumers buy and sell real estate — and not always in helpful ways.In this episode of Life at Ten Tenths, Garrett and Matt unpack a real-time situation where a seller pulled a home off the market and relisted it $100,000 higher… after asking ChatGPT what it thought the home was worth. No joke.Agents in today's marketplace need to understand how AI tools actually work — and just as importantly, how to have smart conversations about them with clients.AI is here to stay. The key isn't fighting it — it's learning how to put it on your team.We get into:How prompting AI can unintentionally create biased pricing adviceWhy off-market estimates are far less reliable than most consumers assumeThe danger of anchoring to perceived “expert” opinions without contextHow emotion — not algorithms — ultimately drives real estate valueAnd how agents can proactively educate clients about using AI responsiblyIn a world where buyers and sellers can ask ChatGPT anything, the agents who understand how these tools actually function will be the ones who build trust, prevent costly mistakes, and guide better decisions.

Most people live in one of two places: the past… or the future.We replay old stories. We worry about what might happen. We write plans about who we're going to become.In this episode of Life at Ten Tenths, Matt and Garrett unpack a simple truth - the only thing that actually shapes your future… is what you do right now.Inspired by a powerful concept from The Courage to Be Disliked, this conversation explores how anxiety often comes from living in the future, regret comes from living in the past, and fulfillment comes from being fully present.We'll dig into:Why the past and future are just storiesHow presence reduces anxiety and increases clarityThe connection between gratitude and being grounded in the momentWhy powerful life memories are created through attentionHow showing up fully today transforms both relationships and businessThis episode is personal. It's practical. And it's a reminder that the spotlight is always on the here and now.If you want a different future, don't wait for it. Build it in this moment.

Are you building a life that feels full or just one that looks busy?In this episode of Life at Ten Tenths, Matt and Garrett unpack the famous parable of the Mexican fisherman—and what it reveals about success, fulfillment, and the trap of constantly chasing “more.”More deals. More income. More growth. More recognition.But what if “more” isn't actually the goal?This conversation explores the difference between being busy and being aligned. Between building something impressive and building something meaningful. Between following society's version of success and defining your own.You'll hear reflections on:The hidden cost of chasing “more”What it means to have a “full” life—not just a productive oneHow alignment impacts fulfillment in businessThe hedgehog concept: passion, excellence, and economic engineWhy perspective matters when defining successWhether you're pushing hard in a growth season or stepping back to evaluate what you're really building, this episode is an invitation to pause and ask a deeper question:Are you building what you actually want?

Are you spending your time chasing new leads while overlooking some of the strongest referral opportunities sitting right under your nose?In this episode of Life at Ten Tenths, Matt and Garrett explore one of the most underutilized sources of referral business: past clients who no longer live in your market.This conversation reframes referrals not as something you have to hunt down, but as something that naturally grows out of staying connected, being thoughtful, and playing the long game with relationships.Rather than adding more to your plate, this episode focuses on doing a few simple things well—checking in, staying present, and positioning yourself as a connector people trust, no matter where they live.We get into:Why clients who move away often become your best referral sourcesHow staying connected expands your reach beyond your local marketThe difference between chasing transactions and building relationship equityWhy being a connector creates more opportunity than constant prospectingHow small, consistent touchpoints lead to long-term resultsThis episode is for agents who want to grow their business without more hustle—by leaning into relationships they already have and trusting the long-term impact of staying genuinely connected.

Great real estate agents help clients see the bigger picture.In this episode of Life at Ten Tenths, Matt and Garrett are joined by special guest Kim Costa for a thoughtful conversation about what it truly means to level up as a trusted advisor—and how helping clients find home alignment leads to better decisions, stronger relationships, and fewer regrets down the road.Drawing from Kim's experience working closely with clients at major life transition points, this conversation reframes the agent's role from transactional guide to thoughtful partner. Together, they explore how lifestyle, season of life, values, and long-term vision all play a role in whether a home genuinely supports the people living in it.Rather than rushing to solutions, this episode highlights the importance of asking better questions, slowing the process down when needed, and helping clients gain clarity before making one of the biggest decisions of their lives.In this episode, we discuss:What it means to operate as a true trusted advisorWhy alignment matters more than features or finishesHow misalignment leads to regret—even in “great” homesThe questions that help clients think more clearly about their next moveHow agents can elevate their value by guiding life-first decisionsWhy trust grows when agents prioritize clarity over speedThis episode is for agents who want to move beyond transactions and build deeper, more meaningful relationships—while helping clients choose homes that genuinely support the way they want to live.

Buyer broker agreements have become one of the most talked-about—and misunderstood—parts of real estate right now.But beneath the noise, headlines, and fear-driven conversations is a much simpler truth: these agreements aren't about enforcement or conflict. They're about professional standards, clarity, and alignment.In this episode of Life at Ten Tenths, Matt and Garrett break down the real reason buyer broker agreements matter—and why they ultimately make relationships better for agents and clients. This conversation reframes agreements not as a hurdle to overcome, but as a foundation that helps everyone show up more clearly and confidently.Rather than focusing on worst-case scenarios, this episode looks at the often-overlooked value behind the agreement: brokerage support, managing broker leadership, risk mitigation, expectations, and what it means to operate as a true professional.In this episode, we discuss:Why buyer broker agreements are about standards, not pressureThe role of clarity in building trust with buyersWhat brokerages and managing brokers actually provide behind the scenesHow agreements protect relationships, not just transactionsWhy clear expectations lead to better outcomes for everyoneHow to talk about buyer agreements with confidence and alignmentThis episode is for agents who want to raise the bar, communicate their value clearly, and operate with professionalism—without fear or defensiveness.

New goals, new year, the next phase...doesn't automatically create new results.It feels good; I mean who doesn't love a new planner and a clean slate? But without real change, they often lead right back to the same patterns, the same habits, and the same outcomes.In this episode of Life at Ten Tenths, Matt and Garrett break down why you don't need a fresh start, you need new standards, clearer awareness, and a willingness to act differently than you have before.This conversation moves past motivation and into something far more practical: understanding why last year unfolded the way it did, and what actually has to change for the next one to look different.In this episode, we discuss:Why fresh starts often fail without identity changeThe difference between setting goals and changing standardsHow repeating the same behaviors recreates the same yearWhy awareness matters more than motivationHow to use past results as data—not judgmentWhat it really takes to create lasting changeThis episode isn't about starting over.It's about breaking the cycle.

No one plans for chaos—but it is inevitable - it is just a matter of when it shows up.Unexpected health issues. Family emergencies. Disruptions from extreme weather.We have all experienced it; your time, energy, and focus suddenly get pulled in directions you didn't anticipate.In this episode of Life at Ten Tenths, Matt and Garrett share a candid, personal conversation about what it really looks like to run a business when life goes sideways—and why a well-built plan isn't a constraint, it's a lifeboat.This episode isn't about pushing harder or pretending everything is fine. It's about why minimum standards, clear priorities, and relationship-based businesses create stability when control disappears—and how grace and structure can coexist.In this episode, we talk about:Why chaos doesn't mean your plan failedHow minimum standards keep you grounded in hard seasonsWhat truly needs to stay non-negotiable—and what can pauseWhy planning is most valuable when things fall apartHow strong relationships create flexibility and supportGiving yourself grace without abandoning momentumThis conversation is a reminder that the right plan doesn't trap you—it supports you. When life demands your attention, having a foundation in place allows you to step away, take care of what matters most, and return with clarity and confidence.

Recorded live in Charlotte, this episode of Life at Ten Tenths captures the kind of energy that only happens in the room.Matt and Garrett were honored to be invited by Dickens Mitchener for a live conversation centered on authenticity, relationships, gratitude, and long-term success in real estate. From the moment we walked in, the warmth, professionalism, and people-first culture were unmistakable—and it shaped everything that followed.In a world filled with trends, tactics, and constant noise, this episode is a reminder that relationships still win. Not because they're flashy—but because they're durable. You'll hear honest answers to real questions about focus, mindset, collaboration, and what actually builds trust with clients and within a team.In this episode, we talk about:Why relationships outperform tactics over timeAuthenticity vs chasing algorithms and trendsHow gratitude and energy shape culture and leadershipWhat new and experienced agents should focus on right nowWhy collaboration beats comparisonThe traits that create sustainable, referral-based businessesA HUGE thank you to Dickens Mitchener for welcoming us so generously, inviting us into your space, and sharing your incredible energy with us. Being in the room with this group was a powerful reminder of what's possible when culture, care, and professionalism come first.If you're building a business rooted in trust, connection, and long-term thinking, this conversation will resonate.

Two people can work in the same market, see the same data, and experience completely different results.In this episode of Life at Ten Tenths, Matt and Garrett explore the powerful role perspective plays in business, life, and decision-making. Using a simple but unforgettable analogy from The Courage to Be Disliked, they unpack how ownership, mindset, and language quietly shape what we experience.This conversation challenges the habit of blaming external forces and invites a more empowering question: How am I approaching the environment in front of me?In this episode, we discuss:Why the same market produces different results for different peopleHow perspective influences energy, confidence, and actionThe danger of giving power to external circumstancesWhy ownership creates clarity and momentumHow gratitude and self-awareness change what you see—and what you act onThis episode isn't about pretending things are easy. It's about recognizing what's constant, understanding what's subjective, and choosing an approach that actually serves you.

The trio is back to celebrate ten years of the podcast. Be sure to head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.mypetrolbox.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ use our code "TTP15" for 15% off your first box and everything available in the store. Use the code TenTenths for a free window mount when you buy an ApexPro data unit at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://apextrackcoach.com/⁠⁠⁠

There's a lot of noise in real estate right now.Headlines about agent counts. Statistics shared without context.Conversations designed to spark fear instead of clarity.In this episode of Life at Ten Tenths, Matt and Garrett break down why most realtors aren't actually your competition—and why believing otherwise can quietly drain your energy, focus, and confidence.This conversation looks at the widely discussed statistics circulating in the industry and reframes them through the lens of how consumers actually behave. Instead of competing with “everyone,” most agents are building businesses in entirely different lanes, serving different people, at different stages of trust.In this episode, we discuss:Why headline statistics often miss the real storyWho agents are truly competing against—and who they're notHow consumers actually choose who to work withWhy comparison pulls agents off their own pathWhere attention and energy create the greatest returnThis episode isn't about ignoring reality. It's about seeing it clearly—and choosing to focus on the work that actually builds a sustainable, referral-based business.

You don't get the results you want from the standards you talk about.You get results from the standards you live by—often without realizing it.In this episode of Life at Ten Tenths, Matt and Garrett introduce the idea of shadow standards: the unspoken rules, habits, and environmental defaults that quietly shape your health, business, relationships, and energy.From what's on your calendar, to what's on your phone, to what's in your fridge—these small, behind-the-scenes choices often have more influence than the goals you set or the plans you make.This conversation isn't about guilt or discipline. It's about awareness and alignment.You'll hear how shadow standards can either support your core values—or work directly against them—and why burnout often shows up when those two are out of sync. The good news? Most shadow standards are easy to change once you see them clearly.In this episode, we discuss:What shadow standards are and why they matterHow unspoken rules drive predictable resultsThe connection between core values and daily behaviorWhy environment design beats willpowerHow misaligned standards quietly lead to burnoutSimple ways to create shadow standards that support who you want to becomeThis episode is an invitation to pause, take inventory, and ask a powerful question: Are the standards behind the scenes helping me—or holding me back?

Most real estate relationships don't fail because of a lack of skill. They stall because trust gets rushed—or skipped altogether.In this episode of Life at Ten Tenths, Matt and Garrett break down what they call The Trust Pathway: the natural progression relationships move through before someone is ready to work with you as their agent.This conversation reframes how business is actually built. Not through pressure, scripts, or jumping straight to the sale—but through consistency, curiosity, and timing.You'll learn why content and conversation play different roles, how trust is earned long before a transaction is discussed, and why great agents focus more on where someone is now than where they want them to be.Let's get into:- The stages relationships move through before becoming clients- Why jumping ahead breaks trust instead of building it- Content vs. conversation—and when each matters most- How patience creates better clients and better referrals- What it really means to play the long game in real estateThis episode is for agents who want to stop chasing transactions and start building relationships that convert naturally—because trust was built the right way.

Every day, something is playing in the background of your life.Music. News. Conversations. The environments you move through.Whether you realize it or not, all of it is shaping your energy.This episode of Life at Ten Tenths, sparked by a story from longtime friend and agent Mike Doyle, looks at how music, media, and everyday inputs quietly influence mood, decision-making, patience, and performance. Not in a dramatic, overnight way—but in the subtle, cumulative way that shows up in how you feel and how you show up.This episode isn't about eliminating the world around you. It's about becoming more intentional with what you allow in—and how you respond to it.In this episode, we discuss:How background inputs shape your emotional stateWhy music is such a powerful energy regulatorThe impact of news and noise on focus and mindsetHow to “crowd out” negative energy with better inputsSimple ways to choose a soundtrack that supports the life you wantIf you've ever wondered why some days feel aligned and energized—and others feel heavy for no clear reason—this episode will help you see the pattern.

Vision boards aren't just a New Year's tradition. They're a tool for transitions, new beginnings, and moments when you're ready to realign—no matter what month it is. In this episode of Life at Ten Tenths, Matt and Garrett are joined by special guest Jocelyn Frey for a real-life conversation about why vision boards actually work—and why they continue working even when you stop consciously thinking about them. Through Jocelyn's story of travel, major life moves, and bold decisions, this episode explores the quiet power of environment, awareness, and intention. Not in a flashy, “manifest overnight” way—but in a grounded, practical way that plays out over time. This conversation reframes vision boards as something far more useful than a once-a-year exercise. They're a way to give your mind direction during moments of change—when you're stepping into something new, letting go of something old, or simply ready for a reset. We get into: - Why vision boards influence decisions subconsciously - How environment shapes behavior and confidence - Why you don't need perfect clarity for a vision board to work - The difference between forcing goals and allowing direction - How intention plus action creates momentum over time - This episode is for anyone standing at a crossroads—or quietly feeling the pull toward something more.

It's rarely about timing the market and it's almost never just about the house.In this episode of Life at Ten Tenths, Matt and Garrett dig into new data from the latest Profile of Home Buyers and Sellers to uncover the hidden pattern behind most real estate moves today—and it all points back to one thing: community.More specifically, people are moving to be closer to friends, family, and the lives they want to live.This conversation explores how life changes quietly shape real estate decisions long before anyone raises their hand and says, “We're thinking about buying or selling.” It also challenges agents to stop chasing transactions and start paying closer attention to the signals already showing up in their relationships.Let's get into:The #1 reason people are buying and selling right nowWhy community has overtaken market conditions as the primary driverHow life changes create predictable real estate patternsA smarter way to think about warm lists and long-term relationshipsWhy listening better leads to better timing—and better serviceThis episode isn't about forcing conversations.It's about recognizing patterns, building deeper connections, and being present before people need help.

For Sale By Owner gets talked about a lot—but rarely with clarity.In this episode of Life at Ten Tenths, Matt and Garrett dig into newly released data around FSBO vs. agent-assisted sales and unpack what the numbers actually say—without fear, hype, or outdated talking points.This isn't about convincing sellers they can't do it on their own. It's about understanding why most people still choose an agent—and how agents should be talking about their value moving forward.You'll hear why focusing on “I'll get you more money” is often the wrong approach, what convenience really means in a high-stress transaction, and how trust, service, and experience drive referrals far more than statistics alone.In this episode, we cover:What FSBO data really shows (and what it doesn't)Why most FSBO homes sell to people the seller already knowsThe myth of “agents always sell for more”How convenience, clarity, and confidence influence sellersA healthier, more effective way to talk with FSBO sellersIf you want to build a business rooted in relationships, trust, and long-term referrals, this conversation will help you reframe FSBO—and focus on what actually matters.

Most people don't quit because something doesn't work. They quit because they judge it too early. In this episode of Life at Ten Tenths, Matt and Garrett break down the powerful difference between the first time you try something and the 10th time—and why that gap is where growth actually happens. Whether it's video, events, door knocking, presentations, systems, or new habits, the first attempt is almost always awkward, clunky, and uncomfortable. That doesn't mean it's wrong—it means you're learning. This conversation is about staying in the game long enough to figure it out. Let's get into: - Why the first attempt is a terrible judge of potential - How repetition rewires confidence and competence - The mindset shift that happens between reps 1 and 10 - Why experience matters more than early results - How to stop quitting on things that could change your business If you're building a plan for the year and feeling resistance around something new, this episode will help you reframe the discomfort—and keep moving forward with clarity and confidence.

A buyer was ordered to pay $24,000 after breaking a buyer broker agreement—and it's raising serious questions across the real estate industry.In this episode of Life at Ten Tenths, Matt and Garrett break down one of the first known buyer broker agreement arbitration cases, where a brokerage was awarded a full buyer-side commission after a buyer went under contract with another agent.This conversation goes far beyond the headline.We explore what this case could actually mean for agents, brokerages, and consumers as buyer broker agreements become the new normal. From enforcement and ethics to service standards, reputation risk, and long-term industry consequences, this episode takes an honest look at both sides of the argument.This isn't about choosing sides—it's about understanding the implications.In this episode, we discuss:What happened in the $24,000 buyer broker agreement arbitrationWhether agents should enforce buyer broker agreementsHow this could raise—or damage—the bar for real estate serviceThe difference between contracts, relationships, and trustWhy buyer education and process matter more than everWhat agents and brokerages should be thinking about moving forwardIf you're a real estate agent, broker, or team leader navigating buyer broker agreements, this conversation will help you think more clearly about how you show up, how you protect your business, and how you protect your reputation.

Chaos isn't a workload problem—it's a consistency problem.Many real estate professionals find themselves stuck in a reactionary cycle—busy when business is flowing, scrambling when it slows down, and constantly feeling like they're either catching up or falling behind.In this episode of Life at Ten Tenths, Matt and Garrett break down why that cycle exists and how to step off it.This conversation is about implementation and ownership. Not doing more. Not chasing new tactics. Instead, let's build consistency through daily routines, intentional planning, and protecting the non-urgent actions that quietly create long-term results.You'll learn how to move from reacting to your business to leading it, why urgency often crowds out what actually matters, and how consistent execution creates stability in both your business and your life. Whether you're coming off a strong end to the year or starting fresh, this episode will help you take control of the year ahead with clarity and intention.

Hustle can create momentum—but without a plan, it rarely creates sustainability.As the year wraps up, many agents default to the same strategy: do more. More calls. More content. More effort. But “doing more” without clarity isn't a plan—it's a fast track to burnout and frustration.In this episode of Life at Ten Tenths, Matt and Garrett break down what actually creates results in a real estate business that lasts. They explore why vague goals and generic plans fall apart, how structure can reduce pressure instead of adding it, and why clarity around actions, standards, and alignment is the real driver of growth.You'll hear practical examples, relatable analogies, and simple ways to regain momentum—even if you're short on time or feeling behind. Whether you already have a plan or haven't started yet, this conversation will help you refocus on what matters most and take meaningful action right now.This episode is about building a business plan that works with your life, not against it—and creating results you can actually sustain.

Is your calendar working for you—or against you? In this episode of Life at Ten Tenths, Garrett and Matt dig into one of the biggest reasons people miss their goals: a broken calendar. If you've ever said "I know what I need to do, I just didn't get to it," this one's for you.We're talking about why so many of us avoid putting things on our calendar (hint: it's about avoiding accountability), how leaving your schedule open invites chaos, and the mindset shift that separates top performers from everyone else.We get into: - Why "it wasn't on my calendar" is actually good news - The real reason you're not showing up for what you scheduled - How Parkinson's Law is stealing your time - What "LA-ction" means and how to eliminate it - How to build a calendar that becomes your business planStop spinning your wheels, this episode will show you how to take ownership of your time and finally get traction.

Success in real estate doesn't need to mean sacrificing your peace, your family, or your faith.Listen as I share my story on the Life at Ten Tenths podcast. We unpack how I built a 650-home, referral-driven real estate business without cold calling, open houses, or buying leads—while protecting my marriage, family time, and faith.Huge thank you to my friends at Life at Ten Tenths for having me on! Check them out here: https://www.lifeattentenths.com/Key TakeawaysIdentity isn't a backpack: Your faith and values aren't something you take on and off—lead with the real you.Redefine success: Don't wear the industry's scorecard; include profit, marriage, family rhythms, and rest in how you “keep score.”Hierarchy of attention: God → spouse → kids → work. Give the best of your attention to what matters most.Build for probability, not possibility: Create simple systems you can execute 90–100% of the time—even when life happens.Taste and tweak: Run “recipes” for 30 days, then iterate. Did you do all the ingredients? Did the result match the goal?Community is a business moat: People have fewer close relationships than ever—be a real friend and referrals follow.Authenticity attracts: You won't be for everyone, and that's the point. The right people will lean in.Chapters (with timestamps)Relationship-First Origin Story — [02:30]Is the Industry Failing Agents? — [05:04]Redefining Success: The “Dash” & Legacy — [10:53]Building Structure: 50 Deals Under 40 Hours/Week — [13:04]Marriage, Communication & Alignment — [16:00]Hierarchy of Attention (God → Spouse → Kids → Work) — [19:17]How to Maintain Your Database & Earn Referrals — [21:00]Unlocking Referrals vs. Just Repeat Business — [28:27]PDA Formula & “Taste and Tweak” Lead-Gen Recipes — [31:04]Consistency Through Hardship; Client Love Stories — [33:01]Faith-Forward Branding: The 2:10 Collective — [34:41]Authenticity as Strategy (and Why It Attracts) — [41:47]⭐️ Rate & Review:If this episode challenged or encouraged you, leave a 5-star review and share it with another Christian agent who needs to hear this message. Resources & Opportunities:

2026 GPS Business Planning https://TenTenths.co/gps Align your business and life, experience success like you haven't in the past. __________________Ever feel stuck in a cycle of "not enough"?Whether you're a real estate agent, entrepreneur, or someone getting stuck in the feeling of “not enough,” this episode will help you reframe your thinking, reclaim your energy, and create more abundance in every part of your life.Garrett and Matt dive deep into the connection between gratitude, mindset, and abundance — and why the life (and business) you want doesn't come from grinding harder, but from shifting how you see the world.They unpack the real difference between scarcity and abundance, how your energy and focus attract or repel opportunity, and why gratitude isn't just a feel-good exercise — it's a cause, not an effect.

In a world that's all about “more” — more leads, more clients, more hustle — what if the secret to building a real estate business that fuels you instead of burns you out… was actually about less?In this episode of Life at Ten Tenths, we sit down with Fort Collins REALTOR® Paul Schnaitter, who discovered the counterintuitive secret to real estate success: slowing down, focusing on fewer people, and serving them at a higher level.Paul shares his journey from burnout to abundance, revealing how he rebuilt his business around energy, relationships, and intention. By simplifying his database, saying “no” more often, and putting his family and health first, he found more fulfillment—and more referrals—than ever before.If you've ever felt stretched thin chasing the next deal, this conversation is your reminder that real success comes from alignment, not exhaustion.

When clients say “Maybe we should wait”, how do you respond?In this episode of Life at Ten Tenths, Matt and Garrett dig deep into the real danger of hesitation—both for clients and for agents who don't step up as leaders.You'll learn how to:Shift the conversation from price and interest rates to life goals and timing.Help clients make confident, informed decisions without predicting the market.Recognize when “waiting” is actually fear disguised as logic.Build trust through education, not pressure.Whether you're an agent, coach, or team leader, this episode will remind you why real estate is a people business first—and how guiding clients through uncertainty is your greatest value.Key topics:Real estate coaching, agent mindset, client education, housing market psychology, leadership in uncertain markets

Business planning & Coaching: https://tentenths.co/GPS In real estate, trust is everything—and when it breaks down, your deals, referrals, and reputation are all at risk. In this episode of Life at Ten Tenths, Garrett Frey and Matt Bonelli share exactly how to rebuild trust, repair strained relationships, and turn tough conversations into long-term client loyalty.We get into:✅ Why avoiding difficult conversations destroys client relationships✅ A simple script for acknowledging lost trust (without sounding defensive)✅ How to spot early warning signs before trust completely breaks down✅ Real examples from coaching top-producing agents✅ The power of customer service calls to prevent small issues from becoming big problemsWhether you're a real estate agent, team leader, or business professional, this episode will help you master the conversations that save deals and protect your referral pipeline.

** Business Planning at Life at Ten Tenths starts October 22nd. Sign up here: https://tentenths.co/GPSIf you have been in this business long enough you, know buyers getting cold feet is pretty common. But why? And how can you help your clients best?In this episode of Life at Ten Tenths, Garrett and Matt share a real story about a buyer who backed out of not one, not two—but three contracts. The problem wasn't the client. It was the process.Too many agents today act like paper pushers instead of trusted guides. That leads to confusion, fear, and lost deals. We get into:- The #1 hidden reason clients panic at closing- How agents unintentionally create fear and mistrust- The simple process you can use to guide buyers with clarity and confidence- Why “slow is fast” when it comes to building trust and keeping deals togetherIf you're ready to reduce the drama at the finish line—and start creating raving fans who send you referrals for life—this episode is for you.

Want to take your business to the next level? Go to TenTenths.co to check out opportunities for coaching, business planning and much more.__________________What happens when a real estate agent makes $150,000 less than the previous year but calls it the best year of their career? In this episode of Life at Ten Tenths, Matt and Garrett break down the story of a successful agent who prioritized 11 weeks of vacation over peak production numbers—and why this might be the smartest business decision you'll hear about.Discover why traditional business planning focused solely on income goals keeps real estate agents trapped in cycles of burnout and why the industry's obsession with annual production numbers misses the bigger picture. Matt and Garrett reveal their process for harmonizing life goals with business objectives, creating sustainable success that doesn't sacrifice relationships, health, or personal fulfillment.We get into:Why quarterly business reviews outperform annual planningThe hidden cost of making your income your identityHow to build "rolling goals" that eliminate the failure mindsetReal stories of agents who redefined success on their termsThe difference between work-life balance and life-business harmonizationWhy your affirmations might be sabotaging your happinessWhether you're a top producer feeling burned out or an agent struggling to find purpose beyond commission checks, this episode challenges everything you think you know about real estate success.