Podcasts about tinypng

In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 10 Technical SEO Tips to Instantly Boost Your Traffic - https://www.99signals.com/technical-seo-tips/ Semrush - Sign up for a 14-day free trial of Semrush Pro - https://www.99signals.com/go/semrush-pro-offer/ Yoast SEO WordPress Plugin - https://wordpress.org/plugins/wordpress-seo/ Broken Link Checker WordPress Plugin - https://wordpress.org/plugins/broken-link-checker/ Check My Links Chrome Extension - https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf Google Search Console - https://search.google.com/search-console/about Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/ WP Rocket - https://www.99signals.com/go/wp-rocket/ Google PageSpeed Insights - https://pagespeed.web.dev/ Bunny CDN - https://bunny.net/cdn/ Cloudflare CDN - https://www.cloudflare.com/application-services/products/cdn/ TinyPNG - https://tinypng.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Jules, Rachel, and Stephanie chat with SEO (search engine optimization) expert Nathan Hughes!.   If you have a question you'd like us to discuss feel free to  email us at hello@artistssoar.com Key Talking Points Search happens in Pinterest, Google, Youtube, and even Etsy.  Search Engine Optimization is the criteria within the content that tells Google or the other search engines that your article/product is relevant to the search. Google my business profile is a profile that a local business - great for brick-and-mortar or local search results.  Which is local SEO.  Keywords are what people search for.  To find out what people are searching for, use tools like:   hrefs, ubersuggest, or Google keyword search tool What is the best way to enable your images to be found when searching? Put the search keywords into the file name. Use Alt Tags to help Google crawl the images and serve up content that is better aligned with helping visually impaired individuals.  Links back to your website is a great indicator to Google that this is valuable content and can help you rank higher in Google. For image optimization:  make sure it is the size that is actually needed by the webpage.  Tinypng.com can help you compress an image to help the image load faster.  Canva will allow you to compress and alter the file pixel size before you download.  72dpi is the recommended image size for web pages. Imagify is a Wordpress plugin and is available on their webside.  Use PNG if you flat colors or hardline images.  Paid vs. Organic SEO  Paid ads are bidding against other people to be at the top of the page.   That said, the ad still needs to be relevant to the search. If you do paid ads, you want to use high-search keywords.  301 Redirects - when you change a URL, you'll need to set up a redirect to the newer content or a relevant piece of content or the homepage.  AKA SEO Link Juice. Some additional resources:  Beginner's Guide To SEO - MOZ.com Advanced SEO - Diggity Marketing - The Affiliate Lab Advanced SEO - Authority Hacker - Affiliate SEO Three things to do right away for artists' search engine optimization: 1. Be clear on your goals and who you want to target. 2. Determine what your target audience is searching for.  3. Consider the buyer's intent when defining keywords: are they just investigating buying options, or informational?   4.  With the informational content, get them onto their email list.  5.  Investigate who else is writing content with that keyword and what they are saying in their article.  Look at the headings, this is what Google also looks at.  6.  Tools to help determine the SEO Keywords: SurferSEO. WHEW!  That was a lot of fabulous information!!! We'd love to hear from you, what questions do you have for us three girls with the gift for gab? Email us at hello@artistssoar.com    Rise with us! On Artists Soar! For More Information and Fabulous Resources: For more information from Nathan, be sure to go to:  https://artignition.com/ https://www.pinterest.com.au/artignition/ Our Websites and Shops Are you an avid reader?  Then sign up for Rachel's newsletter here: https://bubblybibbly.com/ Love illustrations and bright colors?  Then sign up for Jule's newsletter here: https://www.juliemstudios.com/ Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter Got a Listener Question?  Email us at: hello@artistssoar.com

Whether you're an emerging creator, established TikToker, or you're just hoping to scale an expanding side hustle, we could all use a little support. Thankfully, as the creator economy expands, so do businesses looking to elevate creators through focusing tools, monetization apps, and even hubs for influencer pay transparency. While they're moving mountains for today's creators, these incredible apps may not be tools you've ever heard of. So let's change that.In this episode, Charli and Miguel break down their favorite apps for creators that have largely gone unnoticed. From website hacks to social platforms for female and non-binary entrepreneurs, here's everything you can utilize as a creator on the rise.Key Takeaways [00:49] - Have you heard?  [01:00] - The term “creator economy” has become commonly used only over the past year-and-a-half.  [02:40] - Twitter Circle is a feature similar to Instagram's “close friends” feature. It allows you to add up to 150 people who can see your “private” tweets.  [07:04] - Today's main topic: Apps for creators you've probably never heard of.  [07:22] - Coolors is a color palette generator perfect for creators looking to redesign their content without paying top dollar for a professional designer.  [09:17] - Sunroom is a safe and secure app designed to amplify women and non-binary people looking to monetize their businesses.   [11:56] - Ulysses is a fantastic app for long-form writing. The app helps you focus and arrange your thoughts.  [14:51] - FYPM shows you what other influencers are getting paid for similar campaigns with similar brands.  [19:22] - Ambients generates different “environment” noises to help creators focus.  [22:17] - Clashapp helps short-form video creators earn revenue directly from fans.  [27:51] - Forrest App incentivizes you to focus without distraction. [30:42] - TinyPNG is a great app for anyone with a blog or website. It shrinks your website loading time by compressing images you add without affecting the image's quality.  [32:29] - Today's listener shoutout! Alejandro Castanon is an artist and advisor who recently filed his LLC and two separate DBAs for his art business.  [33:41] - A sneak peek at next week's episode. Quotes[11:40] - “At one stage, TikTok was the little unknown thing that a few people were starting to use, right? And we never know what is going to be the next TikTok. Maybe it could be Sunroom, who knows. Check it out, be an early adopter.” ~ @charliprangley[14:30] - “When you're doing something creative, how you feel when you're doing it is so important.” ~ @miguelp.img [17:46] - “You have this temptation to price yourself in a competitive way so then you'll undersell what you do because of the fear of losing out on it and you figure, ‘hey at least getting paid for something is better than not getting paid at all', and then you sort of talk yourself down on your asking price.” ~ @miguelp.img Links Watch The Future Belongs to Creators on YouTube Twitter Twitter Circle Instagram Patreon Coolors  Sunroom  OnlyFans TikTok Ulysses  Notion Microsoft Word Google Docs Pages FYPM Google Ambients  Clashapp.co YouTube Clubhouse  Facebook Forrest App  TinyPNG Alejandro Castanon Creativity feedback loops (and their impact on mental health)  Connect with our hosts Charli Prangley Miguel Pou Haley Janicek Stay in touch Apple Podcasts Spotify Twitter Facebook Instagram Every week we celebrate a win from a listener.Tell us about a recent launch, milestone or success (big or small!) right here and we might just shout you out in the next episode: https://convertk.it/listenershoutout. Start building your audience for freeWith ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

In this episode, get the scoop from host Julie Hood on some of the most common email mistakes that are made by online course creators - so you can avoid them!Come check out the full show notes at https://CourseCreatorsHQ.com/90   LINKS MENTIONED  Come join us for the Effortless Email for Online Course Creators workshop: https://CourseCreatorsHQ.com/EffortlessEmail   Listen to the episode about creating your Welcome Email Sequence: https://CourseCreatorsHQ.com/18   Shrink your images with TinyPNG:  https://tinypng.com/   KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  Some of the biggest mistakes I see online course creators making:1 Not sending emails or sending them inconsistently. 2 Not sending a welcome email.3 Changing the FROM name and address. 4 Not training your audience to click a link.5 Using photos that are too large. 6 Refusing to send out promotional emails. Only send for promotions yuo have vetted and approved!7 Choosing terrible subject lines. Good news is that all of these can be fixed! COME VISIT!  Sign up for my email list and get this free course  Is My Course Idea Any Good? here: https://www.coursecreatorshq.com/idea      GoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood. Website https://www.CourseCreatorsHQ.com Facebook https://www.facebook.com/CourseCreatorsHQ Instagram  https://www.instagram.com/CourseCreatorsHQ Twitter https://www.Twitter.com/CourseHQ    

TABLE OF CONTENTSWhat Are SEO Best Practices?1. Align Your Content with Search Intent2. Write a Compelling Title Tag and Meta Description3. Optimize Your Images4. Optimize Your Page Speed5. Build an Internal Linking Structure6. Improve User Experience7. Make URLs SEO-Friendly8. Earn Authoritative Backlinks9. Create Useful ContentFinal ThoughtsHere is the harsh truth: if you aren't ranking in Google's top 10 results for your target keywords, your website might as well be invisible on Google. There are four common types of search intent:Informational: A search falls under informational intent when the user is looking for specific information. It can be a simple search like “what's the weather today?” that provides instant results or something complex like “best SEO strategies” that requires a more in-depth explanation. Navigational: In this case, the searcher is looking for a specific website or app. Common examples of navigational searches include “Facebook login,” “Semrush,” and “Amazon.”Commercial: The intent behind a search is commercial when the user is looking for a specific product but hasn't made the final decision yet. For example, searches such as “best SEO tools” and “best DSLR cameras” are all commercial searches. Transactional: Here, the intent is to buy. The searcher has already made a decision to buy a specific product or tool. Examples include searches such as “buy Nikon d500,” “buy Macbook Air,” and “buy groceries online.”Here are some best practices to follow while writing your meta descriptions:Write unique meta descriptions for each pageUse action-oriented copyInclude your target keywordsMatch search intentProvide an accurate summaryCompress Your ImagesThe larger your image file size, the longer it takes the web page to load, which is why it is imperative that you compress your images before uploading them on your site. Luckily, there are several free tools out there that can help you compress your images. TinyPNG: TinyPNG uses smart lossy compression techniques to reduce the file size of your PNG and JPEG files.ImageOptim: If you're a Mac user, you can download and use this free tool for all your image compression needs. ImageOption is a tool recommended by Google as well. It's by far the best tool for compressing JPEGs, but not for PNGs. For compressing PNGs, you're better off using TinyPNG.ShortPixel: If you run your site on WordPress, you can install this plugin to compress your images. ShortPixel's free plan allows you to compress 100 images per month.In addition to image compression, here are some other things you can do to help your pages load faster:Enable browser cachingDelete unnecessary pluginsReduce server response timeReduce the number of redirectsMinify CSS and JavaScript filesHere are a few content-specific best practices to follow:Find the right keywords to targetIdentify user intentReview competing contentKeep linking structure in mindGather original dataInclude visualsOptimize headers and meta tagsThe SEO best practices outlined above are a great starting point to achieve higher search rankings. That said, the competition for the coveted first page on Google is intense, regardless of the niche you operate in. Once these best practices are in place, make sure you are sufficiently up to speed with the latest SEO trends and follow other SEO techniques from time to time to stay ahead of the game.Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent:https://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis? Let me know at:https://hubs.ly/Q0139TgJ0Website:https://www.wsiworld.com/mick-smithLinkedIn:https://www.linkedin.com/company/wsi-smith-consulting/Make an appointment:https://app.hubspot.com/meetings/mick-smithBe sure to subscribe, like, & review The Doctor of Digital™ Podcast:https://www.spreaker.com/show/g-mick-smith-phds-tracksSign up for the Doctor Up A Podcast course:https://doctor-up-a-podcast.thinkific.com/

The speed of your website matters. Visitors to your website don't like slow running websites. If your website takes too long to load they'll leave. And even if they don't leave, they won't have the best impression of your business.Google doesn't like slow running websites either. Earlier in 2021 Google told us website speed was going to be a factor in determining how it ranked website pages in its search results. Slow running website means you don't rank as highly. Website speed isn't the most important factor - your content is. But it's not something to be ignored.In this podcast episode I show you the easy ways you can speed up your website, without needing professional help.[00:23] Introduction[04:04] Optimise images[11:06] Choose good hosting[13:12] Reduce code, plugins etc[18:07] What else?[19:18] RecapResources/LinksEpisode blog post https://beyondthekitchentable.co.uk/3-ways-to-speed-up-your-website/Find us at https://beyondthekitchentable.co.ukFollow us at https://www.instagram.com/beyondthektImage compression and resizing imageresizer.comImage compression (Tinypng) tinypng.comWebsite hosting (Siteground) https://beyondthekitchentable.co.uk/hosting

Images are no doubt a very big part of websites. Whether the image is for content purposes to illustrate the meaning of the page, or for decorative/design purposes to make it look better— images are essential. But images can also slow down your website more than anything else. However that doesn't mean you remove all the images from your website. With proper optimization, you can have lots of great images AND have a fast loading Divi website too! In this episode of Divi Chat, we discuss image optimization and why it's one of the most crucial steps to speed up Divi. Plus, we discuss our preferred image optimization tools too! Join the DC panel this week as we share our tried & true tips for image optimization. Hosts Present: Stephanie Hudson - FocusWP / FB Tim Strifler – Divi Life / Divi Popup / Divi Mega Menu Sarah Oates – Endure Web Studios / FB / @endureweb Resources Mentioned: Dr. Browns: http://www.russellbrown.com/scripts.html SRCSET: https://www.w3schools.com/tags/att_source_srcset.asp https://make.wordpress.org/core/2021/06/07/wordpress-5-8-adds-webp-support/ Affinity: https://affinity.serif.com/en-us/ Gimp: https://www.gimp.org/ Jpeg Mini: https://www.jpegmini.com/ Tinypng: https://tinypng.com/ Squash: https://apps.apple.com/us/app/squash-web-image-compression/id1152443474?mt=12 Imagify: https://imagify.io/ WPSmush: https://wordpress.org/plugins/wp-smushit/ Ewww: https://wordpress.org/plugins/ewww-image-optimizer/ Stackpath: https://www.stackpath.com/ Cloudflare: https://www.cloudflare.com/ Bunny CDN: https://bunny.net/ Follow us on Social Media: Facebook: https://www.facebook.com/divichatpodcast/ Twitter: https://twitter.com/divichatpodcast/ Youtube: https://www.youtube.com/c/divichat/ Website: https://divi.chat/ Leave a (5 ⭐) Review: https://ratethispodcast.com/divichat Join us Live on Youtube or Facebook every Tuesday @

Images are no doubt a very big part of websites. Whether the image is for content purposes to illustrate the meaning of the page, or for decorative/design purposes to make it look better— images are essential. But images can also slow down your website more than anything else. However that doesn't mean you remove all the images from your website. With proper optimization, you can have lots of great images AND have a fast loading Divi website too! In this episode of Divi Chat, we discuss image optimization and why it's one of the most crucial steps to speed up Divi. Plus, we discuss our preferred image optimization tools too! Join the DC panel this week as we share our tried & true tips for image optimization. Hosts Present: Stephanie Hudson - FocusWP / FB Tim Strifler – Divi Life / Divi Popup / Divi Mega Menu Sarah Oates – Endure Web Studios / FB / @endureweb Resources Mentioned: Dr. Browns: http://www.russellbrown.com/scripts.html SRCSET: https://www.w3schools.com/tags/att_source_srcset.asp https://make.wordpress.org/core/2021/06/07/wordpress-5-8-adds-webp-support/ Affinity: https://affinity.serif.com/en-us/ Gimp: https://www.gimp.org/ Jpeg Mini: https://www.jpegmini.com/ Tinypng: https://tinypng.com/ Squash: https://apps.apple.com/us/app/squash-web-image-compression/id1152443474?mt=12 Imagify: https://imagify.io/ WPSmush: https://wordpress.org/plugins/wp-smushit/ Ewww: https://wordpress.org/plugins/ewww-image-optimizer/ Stackpath: https://www.stackpath.com/ Cloudflare: https://www.cloudflare.com/ Bunny CDN: https://bunny.net/ Follow us on Social Media: Facebook: https://www.facebook.com/divichatpodcast/ Twitter: https://twitter.com/divichatpodcast/ Youtube: https://www.youtube.com/c/divichat/ Website: https://divi.chat/ Leave a (5 ⭐) Review: https://ratethispodcast.com/divichat Join us Live on Youtube or Facebook every Tuesday @

Video. Here are 5 tips to improve your website’s speed (and boost revenues): Use Astra WordPress theme (lightweight and free) Compress images (use online tools like TinyPNG or TinyJPG) Optimize server (clean the MySQL database, contact web host for help) Minify code (CSS and HTML) Follow Google PageSpeed’s list of suggestions Controversial bonus tips: Don’t … 5 Ways to Improve Website Speed (+ Revenues) Read More »

As páginas de produtos do Shopify são provavelmente as páginas mais importantes da tua loja! Se elas não funcionam na perfeição, isso significa que estás a perder clientes e acima de tudo estás a perder dinheiro.Neste episódio do podcast, identifico quais os elementos mais importantes de uma página de produto e quais as estratégias que podes usar para conseguires optimizar a tua página de produto de modo a maximizares as tuas conversões.Recursos falados no episódioFerramentas para ver velocidade de sites- Pingdom: https://www.pingdom.com/- GTMetrix: https://gtmetrix.com/- Google Page Speed: https://developers.google.com/speed/pagespeed/insights/Ferramenta de compressão de imagens:- TinyPNG: https://tinypng.com/Grupo Facebookhttps://www.facebook.com/groups/dropshippingsemsegredos --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropshippingsemsegredos/message Support this podcast: https://podcasters.spotify.com/pod/show/dropshippingsemsegredos/support

Wydajność to temat rzadko poruszany w tech writingu, pomimo tego, że webowa forma dokumentacji jest bardzo popularna. Czy szybkość ładowania stron ma znaczenie dla naszych odbiorców? A jeśli tak, to czy Tech Writer ma jakiś wpływ na wydajność dokumentacji? Rozmawiamy o tym jak mierzyć i poprawiać web performance. Zastanawiamy się co może zrobić w tej kwestii Tech Writer, a co musi wdrożyć programista lub inżynier DevOps. Wreszcie rozmawiamy o tym, że w dokumentacji performance to nie wszystko. Informacje dodatkowe: Web performance: https://en.wikipedia.org/wiki/Web_performance "How to Improve Your Page Load Speed by 70.39% in 45 Minutes": https://www.ventureharbour.com/improving-site-speed/ TinyPNG: https://tinypng.com/ ImageMagick: https://imagemagick.org/index.php Gzip: https://www.gnu.org/software/gzip/ Chunking w standardzie DITA: https://docs.oasis-open.org/dita/v1.2/os/spec/archSpec/chunking.html Minifikacja: https://pl.wikipedia.org/wiki/Minifikacja HTTP caching: https://developer.mozilla.org/en-US/docs/Web/HTTP/Caching WordPress: https://wordpress.com "What Are Static Site Generators?": https://www.netguru.com/blog/what-are-static-site-generators Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ Google Lighthouse: https://developers.google.com/web/tools/lighthouse Docusaurus: https://docusaurus.io/

Charlie Gleason, a designer and developer at Heroku, is in conversation with Ben Harding, a developer at Raygun. Their conversation centers around a website's "critical render path," which are the steps in which HTML, CSS, and JavaScript are converted into pixels which a user actually interacts with in their browser. The fast these pixels are rendered, the better the experience which a user receives. Delays in website rendering can lead to an impact on one's business, as users are likely to leave slow sites; more often, it's an issue of accessibility, where users with slower connections should be able to visit any page they want to. Ben outlines four metrics that can be key to gathering information about how your website is performing. There's "time to first paint," which is the time it takes for a browser to render anything; there's "time to first contentful paint," which is the time it takes for the browser to render any content, like an image or text; there's load time, which is the time it takes for all of your assets--CSS, JavaScript, and fonts--to download; and there's "time to interactive," which is when a user can start engaging with a website, such as by clicking buttons or filling out a form. It's important to measure all of these stats first so that you can approach performance optimizations from a baseline of where you are, and where you want to be. There's plenty of low-hanging fruit when it comes to improving website rendering performance. You could try minifying and compressing your CSS, JavaScript, and images, so that the user's browser doesn't need to fetch large files. You can also implement techniques such as code splitting, which ensures that CSS and JavaScript is only loaded for the pages those styles or functions are needed on, rather than every single page on your site. You can load your assets asynchronously, so that the browser is not blocked on any one task. The important thing is to take a look at your starting metrics, and focus on tackling one of your problems until the load times are down to an acceptable range. Fine-tuning website performance is an iterative cycle: as more features are added, performance will degrade. Sometimes you can't optimize a website any further than you've already done, and that's okay. As long as you keep your user's perceived performance in mind, you can still get away with having spinners and splash screens, so long as they are receiving feedback and are aware that something is happening. Links from this epiode Critical rendering path DOM and CSSOM Lighthouse Webpack Parcel Uglify ImageOptim TinyPNG SVGO Media attributes for CSS files Async / defer for JavaScript Preloading / prefetching assets Heroku’sMalibu icon library SVG and sprite sheets Code splitting React Lazy and Suspense Visualising bundle sizes Tree shaking Raygun

In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them. -=-=-=-=- Tools and resources discussed in this episode: Image compression tools: TinyPNG - https://tinypng.com/ ImageOptim - https://imageoptim.com/mac Smush - https://wordpress.org/plugins/wp-smushit/ WordPress caching plugins: WP Rocket - https://wp-rocket.me/ WP Super Cache - https://en-au.wordpress.org/plugins/wp-super-cache/ A3 Lazy Load - https://wordpress.org/plugins/a3-lazy-load/ Broken Link Checker: Download for free: https://wordpress.org/plugins/broken-link-checker/ Broken Link Checker Video Tutorial - https://www.youtube.com/watch?v=WDzsnvPkNUk Bonus: If you're seeking the best WordPress SEO plugins to boost your site's organic traffic, here are 19 of my favorite WordPress SEO plugins. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them. -=-=-=-=- Tools and resources discussed in this episode: Image compression tools: TinyPNG - https://tinypng.com/ ImageOptim - https://imageoptim.com/mac Smush - https://wordpress.org/plugins/wp-smushit/ WordPress caching plugins: WP Rocket - https://wp-rocket.me/ WP Super Cache - https://en-au.wordpress.org/plugins/wp-super-cache/ A3 Lazy Load - https://wordpress.org/plugins/a3-lazy-load/ Broken Link Checker: Download for free: https://wordpress.org/plugins/broken-link-checker/ Broken Link Checker Video Tutorial - https://www.youtube.com/watch?v=WDzsnvPkNUk Bonus: If you're seeking the best WordPress SEO plugins to boost your site's organic traffic, here are 19 of my favorite WordPress SEO plugins. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

With the year coming to an end, we are soon gonna be bombarded with “New Year, New You” ads coming at us from all directions – just when we kinda recovered from the Black Friday and Cyber Monday craziness.  But why wait until the clocks strike midnight on the last day of the year? And why only limit the transformation to yourself? I say this is the perfect time to take your website through that long-overdue makeover you've been putting off for too long, so you can make 2020 your best biz year yet! Are you with me? Here's what's covered in this episode: How can you optimise your website for mobile? And no, it doesn't mean simply cramping your design onto a smaller screen.How professional photography can drastically improve your websiteWhy it's important to revisit your most popular past contentHow to catch your 404s and use it to your advantage (kinda)The importance of making list building a priority in 2020 and how to include it on your website IMPORTANT LINKS Brand Application if you want to work with meImage Compressor Tools: Compressor, TinyPNG, ImageResizerSpeed Load Online TestStock Image Directories: Unsplash (free), MOYO Studio (affiliate)Broken Links Test: FreeBrokenLinksChecker (online, free) Screaming Frog SEO Spider (app, free/paid)Instagram Landing Page Blog Post SUBSCRIBE & REVIEWAre you enjoying the podcast? If you've not yet subscribed then I want to encourage you to do that today so you never miss an action-packed episode that can help you grow your business!And if you truly want to show some love, please review the podcast on iTunes too. This small gesture of kindness not only makes my heart melt with gratitude but it also helps fellow entrepreneurs find the podcast and gain value from this free content. Thank you!

Heute steigen wir einmal in die Tiefen der Pagespeed Optimierung ein. Wenn Du Dich bereits mit dem Thema beschäftigt und vielleicht ein Tool wie Google Lighthouse ausprobiert hast, dann sind Dir sicherlich Begriffe wie First Contentful Paint oder First Meaningful Paint begegnet. Beide Metriken geben Dir Hinweise darauf, wann Deine User die Inhalte Deiner Seite auf dem Bildschirm sehen - aber nicht, ob es die wichtigen Inhalte sind. Um dieses Problem zu lösen, haben sich die W3C und Google zusammengesetzt, um eine völlig neue Metrik ins Leben zu rufen: den Largest Contentful Paint. Was dieser genau aussagt, wie er sich berechnet und ob er wirklich was bringt? Das erfährst Du in dieser Folge!

En este audio te mostramos cómo posicionar tu tienda online en los primeros lugares de Google. Si quieres un curso totalmente GRATIS para superar a tu competencia y multiplicar tus ventas, puedes acceder ahora a http://despegahoy.com Herramientas recomendadas en el audio: TinyPNG: https://tinypng.com/ Síguenos en Facebook: https://www.facebook.com/CaijenEspanol En Instagram: https://www.instagram.com/caijenespanol/ Y nuestro blog: https://blog.caijen.com/es Si te gusta leer, te dejamos aquí el artículo del audio: https://blog.caijen.com/es/vender-online/como-posicionar-mi-tienda-online-en-los-primeros-lugares-de-google/

Se ogni volta che dovete di ridurre di peso un’immagine, non sapete dove andare a sbattere la testa. La app di oggi fa per voi. Sto parlando di TinyPNG.Ascolta la recensione su:https://www.businesstool.it/11♥ TELEGRAM ♥https://telegram.me/meritabiz¸¸.•*¨*•♫♪¸¸.•*¨*•♫♪¸¸.•*¨*•♫♪¸¸.•*¨*•♫♪¸Musica create dal pianista Pietro Beltranihttps://www.merita.biz/pietrobeltrani¸¸.•*¨*•♫♪¸¸.•*¨*•♫♪¸¸.•*¨*•♫♪¸¸.•*¨*•♫♪¸Sostieni Business Tool:Fai una donazione in criptovalute.Qui le istruzioni: https://www.merita.biz/crypto-donazioniBitcoin (BTC)3K2VFhnChh5yTUbp6YiwkrUC2xKUzQdnYSEthereum (ETH)0x4c43488DFbAd12c1c0f1c16Dca84239FAF920F69 Litecoin (LTC)MD5BuTNAYPKkyazEb5WEnXFk7CW3S4LE9YIl tuo supporto consente al podcast di continuare e migliorare.---Business Tool è un podcast prodotto da MeritaAudio.com

In today’s episode, we review the marketing audit of Kevin's business and we have a live coaching call with him to discuss what his biggest marketing opportunities are, and you get to be a fly on the wall. Kevin Burgin is the host of CJOB Radio’s show, The Main Ingredient. He is also responsible for the Winnipeg Beer Festival and Manitoba Pizza Week. Kevin’s entrepreneurialism, enthusiasm, and drive, is making a big impact on the local food and beverage scene. If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng. See below for some of Kevin's main takeaways and action items from our call.  Main takeaways from the audit and coaching call: 1) Improve technical issues, such as: - adding Google Analytics and the Facebook Pixel  - Reduce image size by using a tool like TinyPNG.com - Determine if moving his sites to a new host will improve speed or not.  2) Ongoing Marketing:  - Work with vendors to produce guest blog posts throughout the year.  - Tighten the analytics components to better capture the true value of the festivals. This will help attract more vendors but more importantly, demonstrate to all parties the sheer value these events create.  New Tools: 1) Linktr.ee/ to add multiple links to an Instagram bio. See live example here: www.instagram.com/farmersmktng. Look at our bio.  2) Headliner.app to make enticing video thumbnails for audio files since you can share strickly audio files on social media. See the video thumbnail for this post as an example.  3) Use Funnelytics to map our your digital marketing campaigns. Its mapping tool is free and total transformational for marketers. See this real-world example of Funnelytics at work below.  Summarizing the audit: Kevin's content, social media, and engagement with his audience and vendors are stellar. As mentioned in the podcast, his business is in an enviable position. The hard things like content and engagement are already in place and the technical changes are easy to knock out. Well done, Kevin!   To be a guest on the Master Modern Marketing podcast, and get a FREE marketing audit and LIVE coaching call, please apply HERE! Read the full transcript: Kevin  0:00  I've already checked it out. I'm on the page right now. That's three things I'm stealing from you immediately. Lionel Johnston  0:06  I folks, this is Lionel Johnson with a master Modern Marketing podcast and that was Kevin Bergen. from Kevin Bergen. com Kevin is a host of CJOB Radio's show The Main Ingredient. He is also responsible for the Winnipeg Beer Festival and Manitoba pizza week Kevin's entrepreneurialism enthusiasm and drive are making a big impact on the local food and beverage scene here in Winnipeg. In today's episode, we review a marketing audit of his business. And we also have a live coaching call to discuss what his biggest marketing opportunities are. And you as the listener today get to be a fly on the wall. As you heard in a short clip, he found a number of great ideas implement in his business immediately. So, I encourage you to stick with us right to the end. As I'm confident if you do, you will find the exact same thing for your business. So, let's cue the intro and dive right in. Announcer  0:53  We really love marketing, telling stories and sharing ideas with others to help them achieve their goals. If you enjoy growing businesses through digital marketing or would link to learn how to take your knowledge and skills to the next level. You're in the right place. Welcome to the master Modern Marketing Podcast. Michael Johnson. Lionel Johnston  1:15  Hey, Kevin. Welcome to the master Modern Marketing Podcast. How are you doing today? Kevin  1:19  I'm pretty good. How are you? Thanks for having me. Lionel Johnston  1:22  Yeah. Hey, my pleasure. I appreciate you coming on the show here when this podcast was in development. And just in its infancy, you are one of the first people that I thought of that would be an excellent guest to be able to have on the podcast. And I know we've talked about this in the past a number of times. But just to give you a quick overview. Generally, the process with the master Modern Marketing podcast is that will meet with small business owners like yourself, and really dive into their business and try and find some opportunities that we can help these people to help their own business. So, we're going to dive into some things on your own business and see what's great, and what are some opportunities for improvement. And then at the end of the podcast, will basically do a summary and pick one or two priorities and send you on your way. So, you can tackle those things on your own or have someone help you out with that is that sounds like a good process for you today. Kevin, Kevin  2:18  that sounds great. I appreciate you taking the time. Lionel Johnston  2:21  All right. My pleasure. So, we are I should mention, we are in the circle of trust here. And all of us have worked or it's on our businesses. So, it's not to point out anything that someone's doing bad to make them look bad or make fun of them. Again, it's really a learning opportunity for all of us to be able to get better businesses, and then share this with our listeners. And they can apply the same principles to their businesses. So how about Kevin, why don't we just jump right in here. And if I could have you actually introduce yourself, if I could have you say your name other than just Kevin and the company and companies that you represent. And if you have an interesting adding anecdote that you'd like to share with us, please feel free. Kevin  2:58  My name is Kevin Bergen. And one of the organizers of the Winnipeg Beer Festival and the organizer of Manitoba pizza week, I also have a food show on which is all about food is called the main ingredient. And a lot of those events probably came about because of my hosting the show, there's a lot of different small businesses out there that I felt were a lot of mom and pop shops that didn't really have the opportunity to market themselves properly. So, these events give smaller businesses and smaller breweries the opportunity to do that, you know, Lionel Johnston  3:35  that that's great. And you're definitely filling a need in the market. And I've been to too many of your events and festivals over the last couple of years. And, you know, I really am very impressed with the business model that you have created, you know, a couple things I find that is quite interesting one is you have your radio show, which, you know, helps, really helps you build your personal and helps in terms of your network and being able to connect with people and gives you a platform to be able to meet, you know, reach the masses, and then through the festivals, you know, you're also producing value for the business owners as you're mentioning, but also for consumers. So, it's, it's interesting how many people that you're able to provide value for a place to connect in a place for these businesses to grow. So, so definitely, kudos to you for being able to see an opportunity. And more importantly, I'm really impressed with you just taking action and getting things done, you know, and actually, some of the boat Sorry, go ahead. Go ahead. Kevin  4:36  No, no, it's all You go ahead. Lionel Johnston  4:38  Oh, I know, I was just going to mention one of the challenges that business owners can get in when we're living in the world of the internet is there's so much information and often, we get stuck, where we want things to be perfect. And then we'll take action. And, you know, there's a lot of great things in your business. But really a lot of respect to you, Kevin, for, for taking action and figuring out things as you've been building your business and helping people out. So, I just wanted to start here, just to be able to say that, that it's been, you know, have a lot of respect for you. And it's been impressive watching from afar, you building what you're building over there? Kevin  5:12  No, no, you know, what we've known each other, obviously, for we've known each other for a while, you know, personally, but kind of professionally in the last couple of years, and what you said about things not being perfect, or they don't have to be perfect is exactly that sometimes I found I was probably the kind of person that wanted everything to be perfect before I actually launch anything instead of just, you know, doing your research, starting a business or creating an opportunity and tweaking and learning as you go, because, again, there is a lot of information out there, but there are a lot of people such as yourself, that can help you help guide you through it, once you have things going to kind of tweak the machine and make it as perfect as it can be as you're running your business. Lionel Johnston  5:54  Yeah, that's a great point Kevin and actually have on one of my pages on the farmers website, then, you know, unless you speak with a fancy marketing agency is likely that you don't need one a, you know, and what I found from a lot of business owners and people like yourself is, yeah, it's just that little bit of tweaking or pointing something out that should change or could get better and then you can set them you know, on their way and they can take action. So Kevin  6:19  as I say, you and I go back and forth even from text messages and messenger on little pieces of software that make your life easier all the time. Like you have a like this deep bag of tricks that you always flog everything that you find him you know, he may want to try that you're trying to do this you know you may want to use that so that all that stuff really helps Lionel Johnston  6:40  for sure for sure. So, let Kevin let's dive right into the first section here which is the audit review and how about just before we do that in the spirit of you know, your beer festival. I ended up getting a couple local beers. So, I've got some barn hammer for trader in front of me and great you know, the one great city brewing monkey trailer Pale Ale and what we're going to have here while we enjoy our time together in podcast is a Trans-Canada Brewing the Blue-Beary Beer I've had at one time before it was it was pretty awesome. So, I'm going to be enjoying that while we talked the other night. You're saying you've got a local beer on your end as well as that right? Kevin  7:17  Yeah, I got my boys from Torque got the woody Belgian. But now that you've rambled on and said, how many beers you haven't your place. I'm kind of mad that we didn't do this in person now. Lionel Johnston  7:25  Wow, we should have but plans change sometimes. Right? So... Alright. Well, how about I'm going to open this beer here and get it going. This may not be typical on the podcast. But we're all ready to go and how we do a quick Cheers. And we'll jump into the audit review. Ready? 321. Kevin  7:41  Cheers. Lionel Johnston  7:42  Cheers. All right. And someone will be figuring out trying to figure out how we got the cheers noise when we're in different places. But you know, in our bag of tricks. Okay, so Kevin, let's dive right into this audit review. And actually, in the podcast notes, I'll be able to paste us some of the information from the audit. So, you know, future podcast, guests can get a bit of an idea of what the types of things are, that we're looking at. And I won't get into tons of detail. And I know you've had a few moments to review this as well. But, you know, since you have a number of different websites, I focus specifically on the one has a beer festival website for, for, for the purposes of this podcast, at least. Okay. But really, I looked at, first of all, the speed of the website and then the technical aspects, you know, which those are very closely related, and then the content and then your social media aspect as well. I didn't get into just to, you know, what I made it to too long, but I didn't dive into you know, really deep into SEO and backlinks and those sorts of things that are a little more technical than that, what we need to talk about today, but generally, that's, that's what I was looking at here. And, you know, what, have basically an A or C or, or an F grade. And between the two different areas, you know, if you look at speed, and technical and content and social are two different categories. Really, the as you see here, the biggest area to improve is on this the speed and technical side, and you've got lots of great imagery and some videos on your website. And those sometimes, depending on how things are uploaded. Can you know, slow down a website, I've also found that your host really makes one of the biggest differences in how fast your website can get. I know with farmers website, we got it up and running and but still hit a wall until we switched, you know, our host, and we were able to get a bump and speed there. But if we look at some different results here, Kevin. So, you have you know, like a see with your speed score and mobile a 19 out of 100 and desktops a little bit better. Is there anything there that surprises you at all? Or is that similar to either what you were expecting? Or you already knew that? Kevin  9:52  Yeah, I knew I definitely wasn't it wasn't premium, because I know there are things that can be changed in the back end that I want to change. I just haven't had time to change it. I'm surprised about a couple of the apps I know the page sizes are kind of big because some of the pictures need to be slim down the rather large and you and I talked about that before using good tools when I'm uploading pictures, not putting in ones that are rather large. So, I have another time to clean that up. So, it's surprising but not shocking, I would Lionel Johnston  10:22  say Yeah, right. Yeah, I'm glad you brought up the image size. That was one thing when I first got into working on websites, you know, I didn't realize that you can upload a six-megabyte picture, you know, but using something like tiny p amp G, you know, really shrink that quite a bit and praising. Yeah, and Kevin, I know, you know a lot about this, but also, when you're doing site speed scores, you know, just taking one moment in time really isn't fair to a business or a website, because if there's a number of factors that can impact a website score, right, you know, total traffic, you know, and that that area and a whole bunch of things, right, you really going to Kevin  10:59  win. I know, in general, this one is probably you know, of course, it may be different on different days. But in general, I know that the things that it's failing or giving me different grades on are pretty accurate. Yeah, I know that you don't mean Yeah, Lionel Johnston  11:11  perfect. Well, and I'd say one thing that's important as you look at your business as well, especially with the, you know, the pizza fest and beer Fest, that those that at least at this point are more seasonal, where you have one big event. So, it's a little bit different than being in the e-commerce world where every millisecond really is making a big difference, right. So, you do have a bit of an advantage there where it's somewhat a captive audience, that people will find you anyway. But still, there's a lot of competition on the website. And for sure, speed matters, you know, and again, I know, I'm not telling anything that you don't know, in terms of the other improvements, you know, I want to ask you about, we're really the big things that we're most striking with some of the different tags and codes that I didn't find at least, and maybe they're there on there. But it didn't appear that you had Google Analytics on the at least this one site, and I know you aren't running Google AdWords. So that code wouldn't be there, of course, and then the big one is that, you know, the Facebook pixel as well. So, are those tools that you've looked at, at adding or, you know, have you made a conscious effort just not to have them on your, your website? Kevin  12:19  No, those are tools that I again, want to add. But time is an issue for with, with, with multiple events and multiple things, it's either, you know, I pay someone to do it, or I buckle down and add them myself. And, you know, for sure to improve the performance of the site and get more people to the site, Lionel Johnston  12:36  for sure. Now, you do an excellent job on the social side. And content side, I'll get to that just next Are you do run any Facebook ads, or Instagram ads currently, Kevin  12:47  right? When the events are coming, I do for sure, I don't do an all year round. And, the beer festival is going to be in year three. So, year three is, it's a lot easier, it's not the first time out of the gate. So, you kind of has a capital audience that gets larger and larger every year you do it. So probably a month or two before the event is when we really start ramping up with Facebook ads, and different kind of advertising and stuff like that. Lionel Johnston  13:14  Okay, well, great. And, you know, obviously, want to look at all of those areas. But the ones that really would stand out the most for me would definitely be getting that Google Analytics code on there. And then that the Facebook pixel, because once they're there, then you don't need to think about them anymore, right. And, but then you're able to go back and utilize them to help with your business. And I'll actually come back to the Google Analytics code when we talk about the vendors you work with. And in a few moments, anyway, those are some of the main improvements on the technical side. And then again, moving on to the content and social media side, you know, you have mostly always there and really been doing a super job is quite impressed with just the sheer volume of content that you're able to come up with. And the quality of the imagery, even then, you know, how some of the social posts are written the other, they're very, you know, cleverly written, and, you know, and getting a lot of attention. So, congratulations on, that definitely is a great thing that you're doing for your business. Kevin  14:15  Thanks. I appreciate that. That part of it as well, because of the job I do that part of it isn't a lot of work to me, you know what I mean? It just that's kind of the nature of the business. So, um, yeah, I appreciate that. It's, it's good to know them doing something properly. Lionel Johnston  14:29  Yeah, you know, I think that, you know, the content is great, but also what it was even more impressive, you know, looking at it, from my perspective, is the consistency, you know, and that's common, where someone can have a whole flurry of activity, but then, you know, it dwindles over time, but you're, you know, constantly engaging with people and trying to connect with businesses and connect with those consumers. So, so great, great work on that, actually. Kevin  14:52  And that industry is not really hard, right? People like beer, exactly like to socialize, I like beer, and I like to socialize. So, it's a, it's a no brainer Lionel Johnston  14:59  for. So, when one note I made, Kevin is that you're really in what I would consider an enviable position when I look at the audit. And what I mean, there is, if you had a website that was super-fast, and you had your Facebook pixel, you had your Google Analytics, all the things that we've pointed out that we could, you know, quickly fix if you had all of those things, but you weren't doing the content and the engagement and the networking with people online, you know, you wouldn't be in the position that you are right now. And it's much easier to be able to add some code to your website and change host to a faster host than it is to come up with hundreds and hundreds of really, you know, high quality and engaging photos and great videos and connections with people. So, that's, I mean, by your enviable position, that these are all really simple fixes, and just keep doing more of what you're doing. That's great. And fix a couple simple things and you'll be in at, you know, I feel a much better position, you know, moving forward, that makes sense. Kevin  16:00  Oh, hundred percent, for sure. Yep. No, that isn't. That is great news. Lionel Johnston  16:03  Super Well, I want to move on to our next section, we can move off from the audit review here and really look at some of the challenges, you know, for a small business owner, you know, I've been at these events as a participant, and I've seen the number of vendors there, and, you know, the people cooking food and serving a beer and, you know, checking people in and selling tickets, there's a lot of moving parts, or I have to imagine it's got to be, you know, quite a challenge to be able to keep all of these people organize and meet your timelines, is that the case or, or, you know, is it a pretty streamline processes problem free Kevin  16:44  it? Well, obviously, there's, there's never an event or festival that goes problem free, but because of the place where it takes place like it takes place at for Gibraltar, which is it's geared towards catering already like they do hundreds of weddings a year. So, when it comes to getting licenses, or an or a kitchen or certain things, it's, it's all turkeys, you know, I mean, so that eliminates a huge portion of organization right there. Plus, all of the beer vendors are used to doing festivals already, like all these guys go to flatlands Beer Festival and other festivals during the year. So, they all know the routine, you don't have to sit there and micromanage them. And they all usually have their own booths with their own logos and everything. So literally, all you have to do is tell them when you know what time to show up, you know, and where their spot is, what time are closing, and, you know, you just kind of giddy-up. So, okay, as far as festivals go, it's probably the easiest festival to run them. The main reason we did this festivals because I found that, of course, during my show, when I'm interviewing guys, all of them are doing their seven, you know, separate marketing doing their own separate thing, you know, I'm saying so this vessel was just an opportunity for them to use their separate marketing strategies, put them all together and get all the strength and power as a group and have a festival where they're not going to lose money. They can make a few bucks, but they can pour as many peers are wanting, they weren't going to lose any money. You know, we can all raise money for charity while we're at it. So, it just seemed like a like a win-win. Right? Lionel Johnston  18:18  Ya I know, that song sounds great. Well, thanks for sharing some background on that. And actually, I'm glad you mentioned the one part about the marketing and that was one thing I was curious about, you know, for, for these businesses that they're, you know, really in the early stages, you know, it's a couple people with a passion to brew beer or, you know, where the launch a pizza-related business, you know, what's, you know, how savvy would most of them be in terms of, of actual Modern Marketing, you know, do some, they really have a dialled in, or some it's completely foreign to them outside of these types of events.  Kevin  18:54  Well, if we're talking to beer guys, a lot of the beer guys, I'd say its half and half. Some are super dialled in John from Torque. He owned a marketing company for 20 years before he opened up a brewery. So, he, he knows what he's doing. Like, you know, he's, he's very, he knows a lot about marketing. Plus, he's open to learning new things about marketing, you know what I mean? Like, he's, he's just going to be a student of the game the whole time when it comes to industry. Like, if we're, if we're talking about pizza, you know, a lot of the pizza companies for the pizza Fest, that it's old mom and pop shops, you know, they've, they've, they've been making their pizza the pizza has, has gained a following or sold itself for the last 1520 years. But now, as you know, it's a new world we're in. So, either they don't know how to do it, they don't want to do it, even though they have a great product, or they don't know who to turn to, to actually get things done. So again, when it comes to festivals, that particular festival kind of gives everybody a market to collectively market as one, you know what I mean? So, all the while the people that don't really aren't, don't know a lot about marketing can kind of learn from others, or just kind of ride the wave for that weekend and find opportunities to, you know, find opportunities and learn from other people who are doing it properly. Lionel Johnston  20:12  or interesting. Yeah, I wouldn't have expected the difference between the beer folks and the pizza folks in terms of their marketing know-how, and says, That's quite interesting. Kevin  20:21  Yeah, the beer, the beer guys, usually younger guys, right? It's about I'm not going to say young, but it's usually younger guys who are, you know, you got to be quite ambitious to open up a brewery, no matter where you are. It's not, you know, $10,000 investment. These guys are getting investors and investing millions of dollars to open these places. Whereas a lot of the lot of the pizza places I've been around for years, and it may have been open, you know, on a shoestring budget, because they had it, you know, it's not like, it's really expensive to make pizza, at least that, you know, way back in the day. And this was a different kind of mentality in a different crowd that are running two different businesses, even though beer and pizza go hand in hand, right? Of Lionel Johnston  21:00  course, very interesting, you know, regardless of how savvy they are, with marketing, either way, when you're creating a market for them to be able to meet with customers and, and share their story and share their food and beverages. Definitely a lot of value for the vendors, you know, to be gained there. Right, Kevin  21:18  right. And that's the best part especially for me, too, because a lot of times I'm dealing with the actual vendor themselves, not the customers. So, the beer festival kind of gives you a chance to talk to the people and the and the breweries. Of course, that's the number one thing to actually see their customers and hear what they have to say. And the customers really like that, you know, like back in the day with the big macro breweries, right, you would drink their beer you'd never get to see meet the brewer You know, that's unheard of. You never Of course, if you ever stepped foot in the brewery, it's not going to happen. No. Meanwhile you in Winnipeg can go to a taproom, you can hear their story of the different kinds of beers they come up with, you can even suggest something and go and see something back in a week later, they could be making this something that you thought was a great idea, maybe should try this. Or you know what I mean. And these guys are super open to everything. It's kind of, it's kind of fun. Plus, the guy, it could be your neighbour that owns this place. They're super down to earth. And there's no formality there. You know, because you're talking to some guy and you're having a couple beers, and everybody kind of loosens up your loose-lipped and you kind of just hang out so it's a great opportunity for Brewer to meet customer and just kind of get involved in the community right they're smaller and usually a lot of them are in places where there are reachable their touchable you can you can you can learn how to make beer and plus they're very good with each other. A lot of ones that have come up didn't have their own brewery, so you play select torque and embracing Hall all these guys are letting other brewers brew their beer in their facility like does that you know what I mean? Like, it's not like Burger King is going to go and make burgers and McDonald's because they're one of their places broke down, right? These guys have no problem with that, you know, they give advice to home brewers who are brewing beer in their home on you know, the guys will bring it in, they'll taste the beer and go yet, you know, what you should have done this kind of give them advice is just kind of a way of information sharing that I don't find in other kinds of businesses. It's way less cutthroat. Lionel Johnston  23:17  Yeah. Oh, I wasn't aware that. And that, that's great to hear about. And really, it's fostering the development of a community right for these foods. Kevin  23:25  So that's great. I'm fully right. Yes, billion dollar a year business, there's tons of business go around, Lionel Johnston  23:31  they have very interesting and I know from my experience being at a number of these events, like the vibe there has been really great. And I could see, you know, now that you're talking about the collaboration between the vendors, I, you know, looking back, I could see that, yeah, everyone was really friendly, and eager to help out and good to see Kevin  23:48  it's nice for people to say that actually follow through. Lionel Johnston  23:51  So, Kevin, let's move into the next section here. What I wanted to take a couple minutes to talk about now is just some ideas, looking at both opportunities to use, say, promotion with consumers and, you know, opportunities with vendors and have, you know, your business is way better than then I know them of course, I don't pretend to have, you know, all the answer. But I wanted to bring up a couple ideas and, and questions and, and see where they go. The first one I want to talk about was really on the content side. And, you know, I know we've talked a lot about, you know, the content that you produce, and I produce some of my own content, not to the same level that you do, but I know it takes a lot of work and a lot of coordination to be able to get, you know, people in the right place and the gear and so on. So, one thing I've, I've trained other, you know, small business owners on when they're creating content, as I've suggested, that they, you know, document things more so than trying to come up with an idea of what can they teach someone or what can they show, but one of my, my thoughts I had in terms of helping develop more content is looking at guest blog posts, you know, through the, the pizza and the beer industry, have you looked at that where, you know, you have, say, the annual event, but you're able to work with all of those vendors where they're producing unique content specifically for your website, you know, and then you're able to have, say, a theme every month or have a featured vendor of the month, but they're the ones that are producing the content not in a salesy way, but they're promoting your there, they're doing a video highlighting how to make a certain pizza, or how a certain type of beers produced, have you looked at, you know, having that type of content on an ongoing basis? Kevin  25:31  No, I haven't. But that actually is a really good idea, depending on who, you know, depending on the vendor, so that if we're talking to the beer festival, yes, that would that is something I would definitely consider, because a lot of their social media content is like, spot on, and it's usable. And, you know, you wouldn't have to teach them how to do how to create the content, whereas there's probably a handful of the pizza festival customers that are savvy enough to in order to do that. Does that make sense? Like, as I understand the whole point, it's kind of like, yeah, you're, you're marketing your event without really having to get your hands dirty? Like they're creating the content, you're both you're broke, you're both kind of winning? Where I think with the pizza festival, it would be it be more of the same. Okay, does that make sense? Lionel Johnston  26:22  Yeah, I would imagine you would probably find, it sounds like this is exactly what you're describing, people would be at a different level of sophistication. So, there could be somewhere they produce everything. And, and you don't have to touch it, you just upload it to your site. And there are maybe others that need hand-holding, or they want you to come out and take some photos or, or maybe something needs video needs to be produced. And then everywhere in between there, Kevin  26:44  right. And, and, and if I was creating something like that, I wouldn't want to slight the people who aren't, who aren't a savvy as the person that is, because in the person that is, is getting all this, you know, all this promotion and content. Meanwhile, the person who isn't is left in the dust, and I just wouldn't want to leave that person who ended up in the dust. So yeah, I will use that idea. Because it's, I think it's awesome. But then I'd have to keep in mind that whoever needs a hand, I have to make sure that that they're covered to Lionel Johnston  27:08  Yeah, one way I've seen this work, Kevin, in the past actually is an organization like yours would actually publish an editorial calendar to say, all of the vendors and say, Hey, we want to focus, you know, February is, you know, we're focusing on, you know, gluten-free or, and, you know, summertime, we want to talk about, you know, beer, this made with certain types of fruit, those sorts of things, and basically able to share that out. And then and then that, you know, people see what things fit their business really well. And then it's more now hand to hand to try and get the gaps filled in the calendar.  Kevin  27:43  Oh, I like that. I like that I do Lionel Johnston  27:45  well, and for people that are listening right now that maybe don't know the background of why we do this a big benefit why you'd want to have other people produce content for you. One is, it's obviously easier for you, your job is to produce the market and to the eyes and ears, right. And that's creating value for these people. But more importantly, Google and Facebook highly reward companies that are producing unique and consistent content. So that's one of the big reasons you know, to have that, and all of those companies, you know, produce that content, you're going to get links between your website so, so that would help out them and that would help you as well. Right. Okay. Kevin sauce. So, let's talk a little bit about the promotion to consumers here. And I wanted to ask you, you know, what are some promotions that you've run in the past that you've found have resonated with the consumer so far, you know, if it was an early bird offer or contest anything like that, you know, Kevin  28:39  it's Winnipeg, so usually, if you're giving away free things, people love it, right, like the contest for, for free pizza, or for the beer festival we have? Well, for the charity part of it, too. We give out gift certificates to them too, to the tasting rooms for the beer guys, we had a thing where you could win a beer for and along with the beer fridge came a keg from every participating Brewer for the summer. So, if you're not if you're a guy that likes the entertain, you had a beer fridge that came as a cake fridge, and you didn't even have to, if there were 12 vendors at the beer festival, well, you got 12 kegs delivered when whatever cake ran out. And, you know, for you to entertain your friends. So, a free beer fridge and 12 kegs that went along with it. You know, I think it's a no brainer, very hard sell. Ya know. So that raised a lot of money for charity with the pizza fest it was just giving out free pizza, right. So, a different pizza from different pizza vendors every day for like, two to three weeks before the festival even started, right. So that those ones really go over really well. Because like I said if sometimes it's nice to just be able to taste the actual product. And usually, you know, no one's just going to order one pizza. I don't know, anybody just orders one pizza. So, it's kind of a no brainer for the pizza vendor also prefer the person if they're going to order one. Sure, you get something free. If you're going to order to will, I get two for the price of one it was a lot less and the actually get the taste of the good product and the beer at the pizza vendors making some money too, right? Lionel Johnston  30:24  Yeah, for sure. So, for some of them, or some or most or all of the promotions and contest would people be entering the contest through your website, or they are entering it directly with the vendors. Kevin  30:38  They enter through my website. Lionel Johnston  30:41  Okay. All right. So, then you're Yeah, you're the portal there where they come in and Enter. And then you're capturing their emails and, and building relationships over time then, Kevin  30:50  right. So, you build the relationships over time. It's not 12 different small databases. It's one large database. And then when the pizza festival is over, you can market to everybody, you know, that one large database that you already have a captive audience for everybody who collectively participated. So you give them the pizza vendors as the year you know, as the year goes on, until the next event, the opportunity to market to all the people that were interested in the pizza festival, whether they having a special for, you know, gluten-free pizza that week, or they're giving out free pizza, or they, you know, whenever they have an event coming up, it's their first anniversary, 10th anniversary, whatever they want to market, we market collectively, they just send it to the they send it to the Winnipeg pizza festival group. And we do the marketing for them, you know, so its kind of helps us build the event, build that large database and help the people who really don't know how to market at all. They may be great at social media and maybe they don't know how to do email marketing, what are they going to do is say, you know, what, their what they want to market, they can either email it to us and we'll send it out or, or if they need help creating it will just take them the information on what they're doing. Create something, show them they say yes, we send it out. Oh, I see. Lionel Johnston  32:07  Okay, I'm actually going to come back to that in a moment when we talked about working directly with vendors. But no, that's great. Two different topics that I wanted to cover or two different items under this one topic here around promotions that I wanted to share is, you know, one of the things I've run with a number of clients recently, or some viral contests, and I know you've had a chance to enter them, and we won't take too much time talking about them. But basically, for those listening to that may not be aware of a viral contest, that's where someone can enter a contest. But they actually get rewarded for taking a number of different actions, you know, where they can share it on Facebook, or they can come back every day and win more entries. And for the clients have run this with we fed they've generated anywhere from about 250 leads so that every lead is a new email all the way up to almost 10,000 emails from the contest. So that's pretty cool. A way to be able to capture that engagement, build your brand awareness and get those email addresses. And then yeah, and then another similar opportunity, Kevin, our lead quizzes, and I'm not sure if you've done any of these in the past with any of your businesses, but basically, they're, they're really fun and engaging simple quizzes. And people love quizzes, especially on Facebook, you know, that's, that's one of the highest, you know, click rates and completions, you know, out of all the content on Facebook or quizzes, you know, anyway, so with these lead quizzes, basic and ask all these simple questions. So if you think about in the pizza and beer space, you know, you could ask about what type of food someone likes or and, you know, say they're answering questions, they get to a point where they answer that they're, they're vegan, you know, then you're able to have some sort of, say, pizza profile at the end. And then it could actually say, Hey, here's a couple vendors that would fit you ideally, right? Or here are some recipes to other make these types of pizzas at home, or, you know, on your side, you know, do you like fruity beer, stronger, stronger beer, you know, they're answering all these fun questions. And then they're able to find out what their profile is at the end. And then ultimately be directed to some recipes and vendors. But ultimately, you're, again, improving your brand awareness, capturing emails and getting a lot of engagement as well, Kevin  34:21  right. But then, but the customer is getting a lot of value out of that to instead of doing their own research or are actually going to be your vendors or pizza places individually and trying to find out something that works for them. Your, your information is captured every kind of thing to point them in the right direction from the start. Exactly, exactly. Yeah, it's great. I think it's awesome. Right Lionel Johnston  34:42  now, we spoke a little while ago about different tools. And I know we have lots of we've had lots of discussions talking about different tools in that again, the challenge is, we can have that I believe it's called the shiny ball syndrome, right? Or like, Oh, look at that tool. Look at that tool. And then you have a real mess because you're trying to, you know, coordinate all these different tools. So, we want to be careful that we don't try too many. But there are a couple Actually, I've come across recently that I again, know, you know, thought of you right away here. And the first one that I have is LinkTree. Have you ever heard of LinkTree before? Kevin  35:13  It's called what? Linktr.ee?  Lionel Johnston  35:14  Yeah, links tree. So, if you actually check out on Instagram, and believe you're still on your computer there. But if say you go to farmers marketing on Instagram, one of the challenges on Instagram, and it's a great platform and growing like gangbusters, and you've done a really, really good job on Instagram. It's great seeing the content you have there. But the one challenge is, you've only been able to have one item in your bio,  Kevin  35:41  right, Lionel Johnston  35:42  right. So what link tree is, is it's a website that you basically go to as, sort of like a bitly link or, you know, link shortener. But basically, you go to this website, and you're able to put in their other links. So, for farmers marketing, for example, what I haven't in there, as you there are, there are four different links, so someone can click on that link. And it opens up, you know, one, or two, or three or four or more different options. So, for, again, for farmers marketing, someone could click on getting a live audit, or they could subscribe to the podcast, or go to our website. So why I was thinking of you, of course, is, you know, you have a lot of different things that you would want to promote in your business, right. So, it could be, you know, checking out another social profile, or could be for a contest, but it can also be buying tickets. So, you can have that all just in that one link.  Kevin  36:31  Oh, so you have the one link on your page. And I just click your link and it shows me four different links, get free marketing on and live where the coaching call, subscribe to the master, that gives you four different options, instead of just having gone to the one that the link is actually pointing to. I like that. I'm using that. Lionel Johnston  36:47  Yeah, especially because you have so many different aspects of your business. Yeah, so I thought that would be a good tip for you. So, I'm glad you like that You sound like you, you enjoy that one. Kevin  36:56  Oh, I'm stealing that right away. Lionel Johnston  36:57  right on to others that I came across us just recently. One is Headliner.app. And the other one is Wavve.co with two V's and dot CEO. And I'll put this actually in the show notes. And that these two are similar. Kevin one actually is paid, and one is free. I just recently found out but especially with the show that you have, you know, The Main Ingredient, and, you know, all of the other, you know, videos that you have going on. One of the great things with this tool is you actually can't upload an audio file to Facebook or Instagram and, and Instagram, you're limited to only 62nd videos. So, what you can actually do is take a static image, or you can use a video, of course, but you can take a static image, and you're basically turning it into a video. So, you can upload your static image, you upload your mp3 files, your audio file, it actually transcribes it for you. It also adds the little lines going up and down. So, it's showing that there's some audio being spoken. And then you export it. And you can upload this your 62nd video or less on Instagram, and Facebook and LinkedIn. But it really, I think, adds a lot more impact than just a static image saying, Hey, you know, this new podcast is out, you know, come listen to Episode Six, that sort of thing. Kevin  38:15  All right. Well, I get it. Yeah, Lionel Johnston  38:16  hundred percent. Yeah. And then. So, the last tool that I know we've talked about is funnel lyrics. And one of the big challenges that I had when I was really in the early days, and marketing and getting into marketing automation was being able to visualize the campaign and being able to see where's the traffic coming from, where's the goal where we try to send people to. And so that's that visual mapping software. And actually, you can get that for free as well. There is a paid version where you get the analytics, but you can do tons of work just on their free tool. So that's something you could check out for you for your businesses if you'd like as well.  Kevin  38:51  already checked it on. I'm on the page right now. Um, that's three things I'm stealing from you immediately. Lionel Johnston  38:57  Alright, well, there we go. So, if nothing and Elsa at least you got some cool tools that will directly relate to the type of business that you run. So, so I wanted to share your bag Kevin  39:07  of tricks is deep. That's why I like talking. You always have all these little tools. And yes, you can get caught up in having too many, but usually, nine times out of 10 the stuff that means you go through us are almost immediately usable.  Lionel Johnston  39:19  You're right. And really the things that we talk about our Hey, I'm doing something. And I think you actually mentioned this a few moments ago, but you know, Kevin, I'm doing something right now, how can I do it more efficiently. It's not like, Hey, I can do a video thumbnail for a podcast will I'm going to launch a podcast now like that it doesn't work that way, right? It's just Hey, producing a podcast or doing videos, it takes a lot of time, where can we shave time? Where can we pump with this content faster and more professionally, and you know, it feels all those tools help out with that. So, let's just move into again, the next topic and then we can summarize things and see what the top priority should be, I did want to take some time to talk about the relationship that you have with the vendors and the promotion to them. And you know, I really see I'm sure you do this quite a bit but I rarely see when I first saw your business model that there's a huge opportunity for you to really be that funnel of, of leads and customers for the business for these businesses, right and they have their own marketing going but really what you're doing is you're again building that marketplace and real estate where they're able to sell their products correct.  Kevin  40:33  Right. And it's funny that you said that because that the pizza festival actually came about from that that wasn't my idea thinking I'm going to have a Manitoba p2p You know, there's a lot of specialty weeks burger we can all kind of stuff. And I wasn't my idea to say, hey, let's, I'm going to have a pizza week that came from interviewing restaurants that sold pizza. And week after week, I would hear someone going, someone should have a pizza week so much and have a pizza week till two or three people would email me saying, why don't you organize a pizza week, that's how that came about. So, it's just kind of the relationship with different with different customers that kind of lead in that direction, right? Lionel Johnston  41:08  I totally agree. So I want to give you an example. Now, these companies are at a much larger scale. But if you look at Google, you know, Facebook, YouTube, you know, LinkedIn, those are all huge websites, of course, but they aren't the ones that are producing and owning the content, they're there do you know, other people are doing that right there really creating that platform, and that, you know, building a following of eyes and ears that those other companies can sell to, and that's really what you're doing as well. So that's why as I mentioned, when I first saw your business model is really impressed with that, and being able to see the value you can offer to people when we look at lead generation, you know, specifically for the vendors and the pizza and beer fest are you right now generating identifiable leads for those individual or collective vendors, like, how does a flow have a potential customer goes through, you know, your website, or the vendors website? Kevin  42:05  Well, usually goes through our website. So, a lot of times, different vendors will have a marketing idea that they actually want to post they want to market to the distribution list that the event created. So, we'll do it that way. It makes it easier, but it makes it easier because the vendor doesn't technically have to do any work, all they have to do is create the promotion and the event will promote their promotion. But in turn, we get a larger distribution list that we can market to. And the pizza, any pizza vendor that participates in the event can market to 12 months a year if they want to. Right, Lionel Johnston  42:38  I see. Okay. And would each vendor typically have their own standard offer, Kevin  42:45  right? When we're not going to tell them we know what they want to offer? Like, right, they can make up their own offer, we're just going to promote their offer or whatever event they have coming up. Okay. Lionel Johnston  42:57  All right. Thanks for sharing that. And where I'm getting at, or what I'm trying to get at Kevin is, you know, is there a way to be able to clearly show the pipeline rate and the funnel of people coming in and how many leads are being generated? And then how many are being distributed to the vendors? And then are we also able to capture, you know, the financial aspect of how much was generated from those leads? And I realized that would probably be the most difficult part and that this question as part of the reason why I am suggesting final lyrics, because you're able to see the flow of people, you know, through the entire process. And if I could give one example, you know, to demonstrate what I'm trying to get at is a friend of mine, actually, I know, he runs a really successful digital marketing agency, a local agency here, and they have on their website, and the last in the last quarter, they've generated something like 85,000 leads, and over $5 million in additional revenue, or 50, I don't think tech numbers, but I thought it's pretty neat that they're able to say this, how many leads we created in this is the value of them, I was just wondering, on a smaller scale, is there is there an opportunity for you to do that with these fests and does that help you then, you know, promote that to the vendors to attract more in the future, Kevin  44:16  for sure. Hundred percent, that's probably an area that I need to work on a lot more, because there are a lot of a lot of opportunities there that can be done better? 100%   Lionel Johnston  44:29  Well, that's great. Well, how about Kevin, let's just start wrapping things up here. And I just wanted to ask you one question. And then we can talk about it for a couple moments as necessary here. But you know, from the different discussion that we had, we touched on some, you know, technical improvements, your website and how well you're doing in the content and social side. And we talked a little bit about, you know, the, you know, direct engagement with consumers and vendors, are there any things that we've talked about here so far, that really stood out to you the most that you know what, when you when we discuss it, you're like, man, I really they need to tackle that right away.  Kevin  45:03  Yeah, tweaking the websites, like as far as the things that you and I have talked about before, as far as, you know, the background portion of it. So, we're talking the speed of a lowering of the page that the mobile portion got an F, so anything that's red and got an F are things some of them, I knew. Hey, I can't believe I got an F, or I knew that was going to get an F. So, make sure I correct those things right away technically, because, again, the hard portion of the work is done the networking and content creating is stuff that you just can't create overnight, that takes time and effort. And it's huge. So, if it's just tweaking the technical portion of it, something I can literally do in a day or two, you know, that portion of it has run out to me that, you know, it's an easy tweak. So, make sure you get your infrastructure running properly, and then the rest you can continue to work on Lionel Johnston  46:02  these items. I know that, yeah, all very easy fixes, especially, I know, you're very tech savvy. So, it'll be very easy for you to knock those things out. And, you know, and I hope you found a lot of value, you know, to our discussion, and I know, you know, for my own business, you know, I often asked other people to build a look at things as much as I may think, I, I know things having those additional eyes are different eyes on your business can really uncover a lot of things. And I remember working with someone one time and, you know, my team had worked on this project for many, many hours, and, you know, 100 different times you looked at it, and then, you know, my leader looked at it immediately and said, well, there's no logo on it. And, you know, we'd looked at this thing for hours. And none of us said, had caught that, you know, but it definitely is valuable to build to get those outside opinions on the businesses that we're running. So, hope you agree with that as well.  Kevin  46:57  Okay, Lionel Johnston  46:58  right on. Well, thanks a lot to Kevin. And for everyone that's listening right now, for all the other small and medium-sized businesses out there like Kevin Bergen, if you'd like to have a similar discussion like Kevin and I have just had, where you have a marketing audit and a live coaching call you all in an effort to be able to take your business to the next level, please check out our website at farmer's marketing.ca where you can start your application and submit your information. And we'll have a couple of discussions and see if you're a good fit for the podcast. And the podcast is a good fit for you. And Kevin, thanks again for you know, being able to put your businesses under the microscope but I am sure that potentially created a little bit of unease. But to be clear, I really am very impressed with everything that you're operating and running on your side. You've really built a pretty neat business for yourself. And it's great to see how all of these different components are tying together and it sounds like there are even bigger and better things, you know, in the future for you and these events moving forward. Hey, hope so, thanks, man. Thanks for joining the master and Modern Marketing Podcast. Kevin, and for everyone else, listening. Until next time, onward and upward, Announcer  48:10  the master Modern Marketing podcast with your host Lionel Johnston, lovers of marketing and growing small businesses you enjoyed today's podcast, please rate and review. We'll catch you next time on the master Modern Marketing Podcast.

Troisième chose à noter: les modules les modules tout-en-un sont rarement une solution miracle et personnellement je préfère utiliser voir payer un module qui fait une tâche parfaitement bien et qui me donnera des résultats concrets. en fait je dirais que plus de 80 % des sites e-commerce en France sont hébergés sur des serveurs mutualisés avec certaines optimisations côté serveur déjà actives. du coup quand on lit qu'il faut activer la compression gzip ou le cache côté serveur on vous propose souvent sur la même page d'installer des modules sur votre WordPress ou Prestashop avec des milliers d'installation actives qui le feront pour vous en quelques clics. et pour avoir testé sur plusieurs sites avant et après l'activation de ce genre de module, le résultat est catastrophique. numéro 1: installer un plugin d'optimisation sans perte des images. les images sont en effet les éléments les plus lourds à charger et utiliser un plugin comme tinyPNG m'a permi une augmentation de 13 points instantanément quand un plugin super Populaire sur WordPress comme Smush n'a absolument rien changer. Numéro 2 la compression des scripts JavaScript , CSS et leurs amis. c'est de l'invisible mais c'est grandement pris en compte lors du chargement d'une page et sans rentrer dans la technique le plugin efficace que je vous recommande sur WordPress s'appelle fast velocity minify qui a permis un gain important sur mobile de 10 points et 2 sur ordinateur. sur un site WordPress avec woocommerce, juste avec ses deux plugins on est passé d'un score Page Speed de 57 sur mobile et 65 sur ordinateur à 68 sur mobile et 86 sur ordinateur. numéro 3: Le temps de réponse du serveur. ici une des seules choses à faire et d'avoir un hébergement avec suffisamment de ressources d'une part et surtout une version de PHP à jour en version 7. beaucoup d'amélioration ont été fait et passer d'une version 5+ certes stable à une version 7 et vraiment significatif. numéro 4: changer de DNS. même si vous avez une clientèle franco-française et que votre site est hébergé en France le trajet de la requête d'un internaute peut-être optimisé et raccourci en utilisant un service comme cloudfare. pas de code mais un peu de compétences pour mettre à jour les DNS dans l'administration de votre nom domaine. A tester avec la création d'un compte gratuit. numéro 5: la charge des plugins. plus subtile mais une boutique avec plusieurs dizaines de plugin et scripts actifs l'alourdit énormément Surtout si certains ne sont utilisés qu'occasionnellement. donc jeter un œil à la liste et désactiver sans pour autant désinstaller ceux qui ne sont pas utile au quotidien

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Paul gets over excited about audio effects, Marcus proves clueless about Twitter bootstrap and we both think TinyPNG is the dogs bollocks.