POPULARITY
Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma and Biotech world.Mountain Dew introduced the Mountain Dude character in a new campaign called "Do the Dew" created by Goodby Silverstein & Partners. The campaign features a stylish brand character and encourages consumers to get active. Amazon released a back-to-school ad promoting savings, Heinz launched a campaign inspired by superheroes for their condiments, and Kraft Heinz named former Pepsi marketer Todd Kaplan as their North America CMO. Hershey also handed US media duties to Publicis. Industries are adopting the media network model to replicate the success of companies like Amazon and Walmart. Additionally, America's most trusted brands like Nvidia, Sony, and Adidas are discussed in a sponsored content piece. Other trending topics include Havas agencies losing B Corp status, Google accused of misleading consumers, the WNBA securing lucrative media rights deals, and Meta in talks to buy a stake in eyewear giant EssilorLuxottica.Transitioning to the world of biotech, Revolution Medicines is advancing its cancer drug, a ras inhibitor, to phase 3 trials after demonstrating tumor reduction in pancreatic cancer patients. The drug showed promising results but also had high rates of side effects like rash and nausea. Roche's obesity pill showed significant weight loss in a small study, while Gilead's Chief Medical Officer is set to depart next year. The biotech industry in 2024 is seeing progress in gene editing, mRNA, and cell therapies, offering optimism for the future of medicine. Caribou is cutting its workforce, Sionna is exploring abandoned cystic fibrosis drugs from AbbVie, and the industry is focusing on successful commercialization strategies. Overall, the industry is evolving with new treatments and developments shaping the landscape of biotech and pharma.Shifting gears to healthcare news, the House Committee has urged the FDA to suspend the lab-developed test rule, citing concerns about potential alterations to the United States' laboratory testing infrastructure. Steward executives received significant compensation before the company declared bankruptcy, and UnitedHealth's cyberattack response costs are expected to exceed $2.3 billion this year. Senators have introduced bipartisan healthcare cybersecurity legislation, while a Chicago children's hospital faces class action lawsuits after a cyberattack. Branded calling is highlighted as a way to increase patient answer rates, and AI is showcased as a tool to address healthcare challenges. Overall, the healthcare industry is facing various challenges related to cybersecurity, financial pressures, and patient care.In the realm of pharmaceuticals, Boehringer Ingelheim has partnered with GoodRx to offer its Humira biosimilar at a 92% discount. This move is aimed at capitalizing on Humira's decreasing market share. Artiva Biotherapeutics has announced an upsized IPO of $167 million to support the development of its therapy for systemic lupus erythematosus. George Church's startup has raised $60 million for its investigational therapy for gout, while Aveo's Fotivda combination therapy did not meet its primary efficacy endpoint in a phase III study. Invitro Cell Research is also working on preventive and regenerative medicine to help people live healthier lives. Other news includes the FDA rejecting Orexo's opioid overdose drug and granting a third indication for Phathom's Voquezna. Pfizer's once-daily weight loss pill and ongoing disputes over CRISPR patents are also highlighted.That's all for today's episode of Pharma and Biotech daily. Stay informed and have a great day!
1:30 - 2022 Show2:44 - Things that could go wrong4:57 - Eminem's viral video5:54 - Todd's Career Journey7:04 - Todd's establishment9:19 - Consumer Psychology / The Aha Moment10:20 - In-house role11:31 - Power of Internships14:10 - Flexibility and non-working environment15:09 - Meeting with Indra16:30 - Credit to confidence18:54 - Trajectory at Pepsi21:12 - Mistakes along the way / Key Learnings22:52 - Thought of Leaving24:35 - Bubbly - Ups and Downs28:59 - Kendall Jenner Episode31:01 - Side Hustles / Hobbies32:30 - VeeFriends32:52 - Current Projects34:22 - Royalties and NFTs37:08 - Go-to interview Questions39:01 - Red Flags40:55 - The word 'Authentic'41:55 - Single Greatest Piece of Advice44:20 - Todd's North Star
Few brands are as recognizable as Pepsi. Todd Kaplan, Pepsi's Chief Marketing Officer, joins Scott to discuss the ins and outs of guiding an iconic brand. Todd shares insights on lifestyle marketing, connecting with consumers, data-driven decision-making, brand identity, and the “Three Truths” of effective creative strategy.
Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss the growth of AI and Web3, the evolution of content creation, and how context matters now more than ever.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.
1:30 – 2022 Half Time Show2:44 – Things that could go wrong4:57 – Eminem's viral video5:54 – Todd's Career Journey7:04 – Todd's establishment9:19 – Consumer Psychology / The Aha Moment10:20 – In-house role11:31 – Power of Internships14:10 – Flexibility and non-working environment15:09 – Meeting with Indra16:30 – Credit to confidence18:54 – Trajectory at Pepsi21:12 – Mistakes along the way / Key Learnings22:52 – Thought of Leaving24:35 – Bubbly – Ups and Downs28:59 – Kendall Jenner Episode31:01 – Side Hustles / Hobbies32:30 – VeeFriends32:52 – Current Projects34:22 – Royalties and NFTs37:08 – Go-to interview Questions39:01 – Red Flags40:55 – The word ‘Authentic'41:55 – Single Greatest Piece of Advice44:20 – Todd's North Star
In today's episode, GutCheck's CRO Jess Gaedeke chats with Todd Kaplan, the CMO of PepsiCo. They discuss Pepsi's empathetic strategy, the bold moves Pepsi has made with their initiatives, and how Todd never accepts that something can't be done. Todd's Bio: Todd Kaplan is Pepsi's Chief Marketing Officer, overseeing marketing for the Pepsi brand in North America, where he is responsible for all creative communications, brand strategy, product innovation, and commercial execution across the entire Pepsi trademark. Recognized by Business Insider as one of the “Top 25 Most Innovative CMOs in the World”, Todd has brought a disruptive, unapologetic, and culture-forward perspective to Pepsi that has been foundational to re-energizing the brand. Since Fall of 2018, he has infused a challenger mindset into Pepsi and has brought the brand back into the cultural zeitgeist – from reinvigorating the Pepsi Super Bowl Halftime Show platform with historic performances from JLo & Shakira, Dr Dre, Snoop, Eminem, The Weeknd and many more, to developing disruptive new products like Nitro Pepsi, to putting out some of the boldest and most talked about brand creative the Pepsi brand has ever seen. Todd has also been instrumental in establishing Pepsi as an industry leader around the development of new content models, pushing the brand into new spaces including the creation of multiple television shows, long form films, and NFT projects. To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage. Check out Todd's recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share!
When it comes to business, how do you respond to “no” from customers or collaborators? On this episode of Brave Commerce, Todd Kaplan, CMO of Pepsi, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks. Kaplan starts the episode by recounting his long career at Pepsi, and how it's kept his attention over the years. He speaks on voicing his opinion fearlessly and helping the company innovate, an example being the recent “Better with Pepsi” campaign. Kaplan also explains Pepsi's integration with Web3 and their NFT presence. He speaks on the importance of consumer relevance.Like all of our guests, he also shares some of the bravest things he's done personally and professionally.Join Suzy's Founder & CEO Matt Britton and MikMak's Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.REGISTER HERE Hosted on Acast. See acast.com/privacy for more information.
Having a Chief Marketing Officer on your show is one thing. Having the CMO of a Fortune 50 Blue Chip Brand is another. Having a progressive, forward-thinking marketing leader is a BIG LFG!!!! In this gem of a conversation, you'll hear PepsiCo's Todd Kaplan's take on courage, community, curiosity, creativity and of course, Web C…I mean Web 3 (I needed another “C”) Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow #marketing #community #brand #interview #leader #creativity Learn more about your ad choices. Visit megaphone.fm/adchoices
Having a Chief Marketing Officer on your show is one thing. Having the CMO of a Fortune 50 Blue Chip Brand is another. Having a progressive, forward-thinking marketing leader is a BIG LFG!!!! In this gem of a conversation, you'll hear Todd Kaplan's take on courage, community, curiosity, creativity and of course, Web C…I mean Web 3 (I needed another “C”) Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Todd Kaplan, chief marketing officer of PepsiCo, and Raja Rajamannar, chief marketing officer at Mastercard, sit down with Keith Grossman, president of Time to discuss how brands are re-imagining their views on Web3 growth.They discuss each company's different approach to bringing Web3 experiences to their users in ways that include live non-fungible token (NFT) minting at the Billboard Music Awards.The panel occurred on Friday, June 10, 2022, the second day of CoinDesk's Consensus 2022 festival in Austin, Texas. The executive producer for CoinDesk Reports is Jared Schwartz and Nia Freeman edited this episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on: [1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts [5:48] -The role that “opt-in experiences” play in creating a deeper connection with consumers [7:09] - Why the Pepsi team uses a challenger mindset to deal with competition [12:31] - Why entrepreneurs should take “No” as a request for more information Tweet me your takeaway from today's episode @davidmeltzer Email Me! david@dmeltzer.com Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices
Oral Arguments for the Court of Appeals for the Ninth Circuit
Francine Shulman v. Todd Kaplan
In today's recap episode, we revisit guests from season 2, including Todd Kaplan, VP of Marketing at Pepsico; Julie Roehm, CMO at Party CIty; and Taryn Rayment, CMO of FTD and ProFlowers.
In today's recap episode, we revisit guests from season 2, including Todd Kaplan, VP of Marketing at Pepsico; Julie Roehm, CMO at Party CIty; and Taryn Rayment, CMO of FTD and ProFlowers.
In today's recap episode, we revisit guests from season 2, including Todd Kaplan, VP of Marketing at Pepsico; Julie Roehm, CMO at Party CIty; and Taryn Rayment, CMO of FTD and ProFlowers.
Todd Kaplan is the CMO of Pepsi, the leader of PepsiCo's US Cola business and flagship brand. Under Todd's leadership, Pepsi created and Launched LIFEWTR (premium water) and BUBLY (sparkling water) - two of the most significant new product innovations in PepsiCo history. Todd and the Pepsi team also produced the The Pepsi Super Bowl Halftime Show, which was nominated for 5 Emmys and was recognized with its first ever Cannes Lion in the Music category at the Cannes Lion International Festival of Creativity. Under his management, the #BetterWithPepsi Campaign was awarded with 4 Lions, including 2 Golds. Pepsi collaborated with top performers like Dr.Dre, Snoop Dogg, Eminem, and Kendrick Lamar. Pepsi also Launched its NFT collection, The Mic Drop. Todd was ranked as one of the "Top 25 Most Innovative CMOs in the world." by Business Insider. You can learn more about: 1. Strategies and thinking framework to build one of the world's most iconic brands 2. How to have a successful career in marketing 3. How to create culturally relevant products to generate organic brand awareness Check out our brand new YouTube Video Podcast! https://www.SmartVenturePod.com IG/Twitter/FB @GraceGongGG LinkedIn:@GraceGong YouTube: https://bit.ly/gracegongyoutube Join the SVP fam with your host Grace Gong. In each episode, we are going to have conversations with some of the top investors, super star founders, as well as well known tech executives in the silicon valley. We will have a coffee chat with them to learn their ways of thinking and actionable tips on how to build or invest in a successful company. ===================== Brought to you by: https://link.blockfolio.com/9dzp/stwlap68 Use code: smartventure https://momentonft.com
Todd Kaplan, Chief Marketing Officer of Pepsi, and Stephanie McMahon, Co-CEO of World Wrestling Entertainment, Inc. (at the time of this interview, Stephanie was CBO), are modern marketing experts unafraid to explore the future of media. In this conversation, they discuss the success of WWE's WrestleMania and Pepsi brand's Super Bowl Halftime Show and share how to navigate the ever-changing world of media and content marketing. These visionaries are seeing massive success because they are testing and learning new strategies within the worlds of fragmentation, streaming, mobile, Web3, and the NFT market and consistently producing impactful content. Every episode is recorded from MTM's Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal. Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
Marketers That Matter is excited to introduce “MTM Visionaries,” a podcast featuring today's top marketing executives who talk about future-proofing their teams and work climate with candor, humor, and brilliance. In today's launch episode, we introduce some of the remarkable Visionaries and thought leaders behind the brands: -Stephanie McMahon, Co-CEO, WWE (Note: at time of interview her role was CBO) -Todd Kaplan, CMO, Pepsi -Tim Ellis, CMO, NFL -Kory Marchisotto, CMO, e.l.f. Beauty -Musa Tariq, CMO, Go Fund Me -Walter Geer III, Chief Experience Design Officer, VMLY&R -Eric Toda, Head of Meta Prosper & Global Head of Social Marketing, Meta -Deborah Wahl, Global Chief Marketing Officer, General Motors -Jabari Hearn, SVP, Marketing & Entertainment, Westbrook Media -Linda Boff, CMO, General Electric & President of GE Foundation Every episode is recorded from MTM's Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. Visionaries is aired every Tuesday at 9 AM PT and brought to you in partnership with The Wall Street Journal. Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more click here.
Host Freddie Laker welcomes guest Todd Kaplan, CMO of Pepsi for an episode you won't want to miss! Freddie and Todd will discuss using cultural moments to drive consumers to follow a brand vs a more traditional ‘brand chases consumers' approach. They'll cover key insights from Todd's career and the role of perseverance in cultural lead vs consumer lead marketing. They're sure to share some Oh Ship! moments as well. We're glad you're here - share your thoughts in the comments!
Speaking in France at the Cannes Lions International Festival of Creativity, Jim hosts a roundtable of four fantastic marketing leaders. There's Dean Aragon (CEO Shell Brands International AG and Group Brand Officer), Todd Kaplan (Chief Marketing Officer for Pepsi) Marcel Marcondes (Global Chief Marketing Officer at AB Inbev), and Lynn Schlesinger (Chief Customer Experience Officer at Forbes).The conversation is focused on how marketing leaders can be creative, inspire creativity, and so much more. You'll hear how the difficult pandemic led to more creative ideas and you'll get their take on if creativity can be taught. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you either missed the recent VeeCon or you went and are simply missing being there, then you are in luck! In this special episode of the Edge of NFT Podcast, we listen to Jeff Kelley at VeeCon as he brings us some of the greatest minds from the event talking about the world of NFTs and where it is headed. Jeff sitsdown with Todd Kaplan, the CMO of Pepsi, Gary Vee of VaynerMedia (the man himself!), and Millie Go Lightly of Beautiful Thugger Girls. Each guest shares about how they got into the space, the cool new projects they are making, where they see NFT headed in the future, and what they have learned over the past couple of years. How are brands like Pepsi approaching NFTs? What is the NFT community like? How are women moving and shaking the space? Join this episode as these guests share their answers and more!
If you either missed the recent VeeCon or you went and are simply missing being there, then you are in luck! In this special episode of the Edge of NFT Podcast, we listen to Jeff Kelley at VeeCon as he brings us some of the greatest minds from the event talking about the world of NFTs and where it is headed. Jeff sitsdown with Todd Kaplan, the CMO of Pepsi, Gary Vee of VaynerMedia (the man himself!), and Millie Go Lightly of Beautiful Thugger Girls. Each guest shares about how they got into the space, the cool new projects they are making, where they see NFT headed in the future, and what they have learned over the past couple of years. How are brands like Pepsi approaching NFTs? What is the NFT community like? How are women moving and shaking the space? Join this episode as these guests share their answers and more!More from Edge of NFT:
1:30 - 2022 Show2:44 - Things that could go wrong4:57 - Eminem's viral video5:54 - Todd's Career Journey7:04 - Todd's establishment9:19 - Consumer Psychology / The Aha Moment10:20 - In-house role11:31 - Power of Internships14:10 - Flexibility and non-working environment15:09 - Meeting with Indra16:30 - Credit to confidence18:54 - Trajectory at Pepsi21:12 - Mistakes along the way / Key Learnings22:52 - Thought of Leaving24:35 - Bubbly - Ups and Downs28:59 - Kendall Jenner Episode31:01 - Side Hustles / Hobbies32:30 - VeeFriends32:52 - Current Projects34:22 - Royalties and NFTs37:08 - Go-to interview Questions39:01 - Red Flags40:55 - The word 'Authentic'41:55 - Single Greatest Piece of Advice44:20 - Todd's North Star
Vincent and Ajay chat with Todd Kaplan, Chief Marketing Officer (VP of Marketing at the time of recording) at Pepsico. He talks about how Pepsi is a household name, and how over the decades the brand does more than just average advertising with creating content. Vincent goes on vacation to a resort, and Ajay is happy to see Vincent.
Vincent and Ajay chat with Todd Kaplan, VP of Marketing at Pepsico. He talks about how Pepsi is a household name, and how over the decades the brand does more than just average advertising with creating content. Vincent goes on vacation to a resort, and Ajay is happy to see Vincent.
Todd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super Bowl LVI Halftime Show, the Pepsi Mic Drop NFT collection, and much more!
In this episode of Huh!? Tyler Schmitt sits down with Todd Kaplan, VP of PepsiCo who has been with the company for 15+ years. The two discuss the impact that brands such as PepsiCo can have on consumers and employees alike. Then they shift the conversation to NFTs and discuss PepsiCo's new NFT project and what that has been like as a marketing executive as well as how it has impacted the brand. They wrap up the conversation by diving into brand to brand collaborations and what Todd has experienced working closely with the Pepsi Super Bowl Halftime Show. You can learn more about Todd by following him on LinkedIn or following him on Twitter.Check out the Pepsi Super Bowl Halftime Show App here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Perhaps no food and drink company has reinvented itself so expertly over the years, or refined and ended its brand to be more vibrant, more culturally relevant and more inclusive as has Pepsi. Head of US Cola Marketing Todd Kaplan has been the architect of many of those bold moves and transformational ideas.In his talk with Jesse, Todd describes his journey to becoming a steward of one of the world's largest and most culturally connected consumer brands. He recounts his experience working with the Olympics at Visa. He tells the story of the Pepsi Max Field of Dreams project that often seemed impossible, but ultimately came to life in vivid detail for one grateful fan and an enthralled public. He reflects on launching Pepsi's LIFEWATR and Bubly brands with core insights about the consumer. Throughout, Todd cites instances where moving with purpose and persistence helped turn audacious dreams into breakthrough brand experiences.(4:07) Todd describes his early years in sports marketing and formative work with the Olympics(10:02) Seizing the opportunity to make connections at Pepsi(12:15) If you build it…(The Pepsi Max Field of Dreams project)(16:57) Embracing and understanding the consumer's mindset(19:39) Branding with purpose: the ins and outs(22:59) Launching LIFEWATR to refresh consumers and support the arts(26:26) How to react when people say ‘no' to an idea you believe inGuest BioTodd Kaplan is the Vice President of Marketing at Pepsi where he is responsible for leading PepsiCo's flagship brand. Since Fall 2018, Kaplan has brought a challenger mindset and culture-forward perspective that has been foundational to turning around and re-energizing the Pepsi brand. Under his leadership, the Pepsi brand has delivered twelve consecutive quarters of positive sales growth (and counting), along with significant increases in brand equity and all-time highs in creative effectiveness. Todd was recently named one of the “Top 25 Most Innovative CMO's” in the world by Business Insider.Helpful Links The Drum article: Pepsi's VP of Marketing says “start backwards” to create ads fit for modern cultureMeet the LIFEWATR ArtistsWith Gary Vaynerchuk: The Strategy Behind Pepsi's “Challenger” Brand ApproachTodd on LinkedIn and Twitter
Join Sean Halter, CEO for Connectivity Holdings as he kicks off season 6 of The CMO Suite podcast, presented by Bid For Media with his guest Todd Kaplan, VP Marketing - Colas at Pepsico as the talk about his journey, stops along the way and his ultimate legacy at Pepsico.
En este episodio de “Lunes de Marketing”, Gary se sienta con el vicepresidente de marketing de Pepsico, Todd Kaplan, para una conversación reveladora acerca del cambio de las tácticas de la compañía antes las inesperadas circunstancias del COVID-19. La misión de la compañía es ser siempre auténtica y culturalmente relevante para sus consumidores, y la estrategia de marketing original para 2020 ya no iba a lograr esos objetivos. Por suerte, Pepsico pudo adaptar rápidamente su estrategia y su mensajes para alinearse con lo que los consumidores estaban sintiendo. La lección importante es que la velocidad para adaptarte y cambiar tu estrategia es esencial para el éxito de una compañía. Aunque sin duda es bueno tener un “plan”, la verdad es que no sabes qué podría ocurrir durante la ejecución de tu plan que te obligue a ajustar o cambiar el curso. Necesitas prepararte para lo impredecible y tener los mecanismos que te permitirán ajustar la estrategia en tiempo real. Disfruta el episodio y coméntale a Gary —sí, en español— qué te pareció en Twitter @GaryVee Texto GaryVee (USA) 212-931-5731 Web: garyvee.com garyveeespanol@vaynermedia.com --- Send in a voice message: https://anchor.fm/garyveeinspanish/message
Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising.In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting. In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research HospitalJackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox CompanyQuinn O'Brien - Vice President of Global Marketing and Brand at LenovoDino Bernacchi - Senior Vice President of Marketing at Cleveland BrownsAmy Bonitatibus - Chief Marketing & Communications Officer at Chase Home LendingTodd Kaplan - Vice President of Marketing at PepsiCoThis panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Este episodio pertenece a nuestra serie “Lunes de Marketing” con diversos consejos esenciales de marketing, principios básicos, así como entrevistas con algunas de las principales figuras alrededor del mundo del mercadeo. Hoy con una entrevista que le hice al VP de Marketing de Pepsi, Todd Kaplan. Hablamos de estrategias de marketing actuales, así como la forma de adaptarse a la manera de conducir negocios en el contexto del año 2020. Disfrútalo y cuéntale a GaryVee en Twitter qué te pareció. --- Twitter @GaryVee @SpanishWeDo Texto GaryVee (USA) 212-931-5731 Web: garyvee.com SpanishWeDo.com “GaryVee en Español” es una contribución de Spanish We Do, un equipo de traducción de inglés a español y español a inglés para texto, subtítulos y locución. El equipo cuenta con especialistas en todo tipo de material; desde negocios y mercadeo, hasta legal y médico. Para cualquier comentario, contáctanos vía Twitter @JoseErre o @SpanishWeDo --- Original podcast The GaryVee Audio Experience Original episode How to Connect With Your Audience | Monday Marketing Takes: Pepsi --- “GaryVee en Español” is a contribution of Spanish We Do, a translation team from English into Spanish and Spanish into English for text, subtitles and voice-over. The team includes specialists in all types of material; from business and marketing, to legal and medical. For any comments, please reach me via Twitter @JoseErre or @SpanishWeDo SpanishWeDo.com --- Send in a voice message: https://anchor.fm/garyveeinspanish/message
On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marques, the VP of marketing for Anheuser-Busch/InBev, and Todd Kaplan the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's, Shelle Santana with a special appearance by Gary Vaynerchuk who talks about his three super bowl ads and more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
VoiceAmerica Live Broadcast From Scottsdale Arizona! A one day event for real estate professionals with Live Interviews on Site with Exceptional Speakers, Attendees, Sponsors, and Hard Money Lending Experts . Join the broadcast and Learn a wide range of topics pertaining to real estate based private money financing. The Live Broadcast will represent all facets of the industry—providing on point and insightful commentary.