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So Justin is having surgery and MAY need a catheter, he's gone insane, so we need some advice, who better to turn to than our lovely listeners!

Good morning, RVA! It’s 48 °F, and it looks like we have a wonderful day ahead of us. Expect highs in the mid 80s and a reason to get out of bed.Water coolerAs of this morning, the Virginia Department of Health reports 719 new positive cases of the coronavirus in the Commonwealth and 15 new deaths as a result of the virus. VDH reports 82 new cases in and around Richmond (Chesterfield: 33, Henrico: 33, and Richmond: 16). Since this pandemic began, 1,268 people have died in the Richmond region. The seven-day average of new reported cases across the state sits at 1,117. Another day with a three-digit number of new reported cases! If we keep this up, our seven-day average of new reported cases will dip below 1,000 for the first time since October 20th. Locally, we’re seeing a seven-day average of 123 new cases, or 11% of statewide total. Back during this winter’s horrible peak, our region accounted for about 14% of all new cases. I don’t know if that’s useful information or not, but I’m really interested in the urbanization/politicization of the vaccine. Will the map of case counts per 100,000 people start to look like the inverse of the map of vaccinations per 100,000 people?Eric Kolenich at the Richmond Times-Dispatch reports that Attorney General Mark Herring says colleges “may condition in-person attendance on receipt of an approved COVID-19 vaccine during this time of the pandemic.” I’m still a little confused on what is and is not allowed when it comes to requiring a vaccine that’s under Emergency Use Authorization, but it sounds like we’re pretty close to finding out.City Council’s Public Safety committee will meet today and hear a presentation about pay raises for police and fire personnel from the Richmond Coalition of Police and the International Association of Fire Fighters Local #995. This conversation is tied up in the Gallagher pay study, one of my new recent obsessions. The Gallagher study—which Council already approved, has partially funded, and is a huge priority in the mayor’s proposed budget—lays out a methodical way of increasing pay for all City employees to raise them all up to market-competitive rates. This year, some Councilmembers have proposed budget amendments to increase pay for police and fire beyond this already approved study, which I think is ridiculous. Last week’s budget session offered a little clarity on this, and Council staff basically said police and fire were unhappy with the existing proposed increases and have submitted their own suggested pay increases instead. That Council would even consider additional pay increases for police and fire, above and beyond the currently planned increases, after the last 18 months of life in America!, boggles the mind. I haven’t listened yet, but VPM’s Roberto Roldan did and says “Richmond City Council is abandoning the idea of trying to implement an increased pay plan for police and firefighters. Both will get the two pay raises already in Mayor Stoney’s proposed budget. They’re going to hire a consultant to study a new pay plan.” While that sounds better than the alternative, I’m still salty about spending any of the City’s on another study—we have a study! How can I submit a rogue salary proposal for Parks & Rec and Planning employees to force the City into studying giving them some more money? Is there a form on the City’s website or something?Related and as expected, City Council passed the red pulse lane ordinance yesterday. I imagine it’ll take a while to get this project moving forward, but I fully expect to see Mayor Stoney out on Broad Street with a paint roller before next summer.The Washington Post has a piece explaining recently-passed federal emergency aid to college students, which opens with a look at how the program helped a first-generation VCU student. As with all of these pandemic programs, the natural next question is “…what if we just kept doing this forever?”The 2020 Census is out! America officially has a “resident population” of 331,449,281, and Virginia now has a population of 8,631,393. The latter is slightly higher than the Weldon Cooper number of 8,535,519that I’ve been using (what, you don’t have a favorite population estimate for your state?). Lots of the media coverage I’ve seen focuses on how the new counts will impact congressional seats ahead of the 2022 midterms, but, idk, to me, access to new data seems like a way more interesting thing to care about.Richmond Public Schools’ #ReopenWithLove2.0 virtual student and family conversations kick off tonight at 6:00 PM with a conversation for Southside families. From the flyer: “[these] virtual conversations will be hosted with RPS and members of the Richmond health community to discuss RPS’s fall reopening plans.” Spanish interpretation is available, too. If you’ve got questions about the general thrust of the reopening plan or needling specifics about what’s happening at your own school, this is a great opportunity to ask. Check out the call info and the rest of the dates and times here.This morning’s patron longreadConjuring Maine’s Clairvoyant KushSubmitted by Patron Daniel. I think Virginia’s marijuana legalization laws close this specific psychic delivery loophole, but life finds a way, doesn’t it?So Justin has remained an Incredibles patron. Earlier this month, he suddenly lost an eighth of an ounce of Bop Gun (sativa hybrid) and another eighth of Raspberry Diesel (indica hybrid). He’d lost other types before but not these. He inquired with Incredibles about recovering them after a jog one afternoon. “We have started to use our Psychic Power to find your lost products,” a text message came back. “Our Psychic is on the way to your location now!” The psychic arrived within five minutes, before Justin had time to take off his socks. The smiling driver passed two sealed jars through the window of the car.If you’d like your longread to show up here, go chip in a couple bucks on the ol’ Patreon.Picture of the Day

Justin Green, head brewer at Steele and Hops is our guest on Brew Ha Ha with Steve Jaxon and Mark Carpenter. Herlinda Heras is also in the studio today. Mark Carpenter was head brewer for Anchor Brewing in San Francisco which started in 1896. Next month is the 84th anniversary of KSRO, the home station of Brew Ha Ha. Anchor made a beer called "Steam" which is a type of beer which was brewed as a type of beer that they could make, since they could not make lager because they did not have refrigeration. The beer had a lot of foam and got the nickname Steam from that. After refrigeration, Steam beer went out of fashion but it survived in San Francisco because the climate was cool enough to allow it. Fritz Maytag, son of the washer and dryer family, bought the brewery in the late 60s when it was in distress and Fritz made it successful. Mark stayed there for his whole career. Fritz has vineyards in St. Helena and another million projects. Justin Green joins Steve, Herlinda and Mark on the phone. Justin tells how he became the head brewer at Steele and Hops. He started as a corporate restaurant manager, then worked for Jupiter, where he did brewing while also being a manager. He got to make beers but on a small scale, 3 barrels, then he worked for another brewer ten times larger. Then he started at Steele and Hops which was already operating as a restaurant and was adding the brewery. Herlinda mentions a beer labeled "F**k Cancer" and Justin tells the story. He and a fellow brewer each had a cancer scare, Justin's was caught early but his friend had to go through treatment. So Justin wanted this beer to help raise awareness for early detection. The beer has sold out from the Sonoma Springs location but they have some left at Steele and Hops. It's also in other brewpubs throughout the Bay Area.    

I know that I have been telling you about this course that I have been making for you -- Guess what it is done and this week, I will be making it available.  It has taken a lot of work for both my wife, Karen and me but it is well worth it to get you this information on how you can Improve your Windows security.  I walk you through all the basics of tightening up your security on Windows 10 and not only that but why you have to. his week was quite busy for me with meetings and presentations for my business.  If you have not yet signed up for my email list do so today and you will be getting a large discount coupon for the course.  This will be the only time that we offer this type of discount so be sure you are on my list before we release the course. Craig Welcome!   Today we will talk about Intel and its war with Apple and what they did that they believe will give them an advantage but might just backfire big time. Then we will talk about DDoS attacks, BEC attacks, and Ransomware.  Then we will discuss how hackers are trying to get into Apple by trying to attack their developer's computers.  If you have been breached -- what did you learn you might be surprised.  Then what can you do if the Feds buy all your location data from one of their security consultants?  How much do you trust your security vendors? All that and even more, so be sure to Listen in. For more tech tips, news, and updates, visit - CraigPeterson.com. --- Tech Articles Craig Thinks You Should Read: Intel hires Justin Long to mock Macs in throwback to 2000s “I’m a Mac” ads ~4,300 publicly reachable servers are posing a new DDoS hazard to the Internet Ransom Payments Have Nearly Tripled Attackers are trying awfully hard to backdoor iOS developers’ Macs What CISOs Can Learn From Big Breaches: Focus on the Root Causes FBI: Business Email Compromise Cost $1.8B in 2020 One company wants to sell the feds location data from every car on Earth Tech Vendors' Lack of Security Transparency Worries Firms --- Automated Machine-Generated Transcript: Craig Peterson: [00:00:00] Hey, I did a webinar this week for the Massachusetts society for healthcare risk management.  I thought there were some things that everybody needs to know, not just healthcare providers. Hi everybody. Craig Peterson here. Thanks for joining me today. There is so much to talk about. I have such fun doing it too, which is great. We will be discussing this in some more detail and the ransomware numbers are just scary. I was approached to give this webinar. You probably know if you've listened for the long time that I have done hundreds. If not thousands of webinars over the years. I have been doing them for our friends at the FBI InfraGard program. I did them many times, two, three, four a month for years with them all on cybersecurity. Plus, I do the free webinars for. People who are on my email list.  I send out little audio grams every week as well, where I do a deeper dive, three minutes or so into a specific topic. It's really fun. I enjoy doing it. So I get approached all of the time, as I'm sure you can imagine doing these webinars for different organizations. I am always glad to do them. It might take me a little bit of time to schedule it into the schedule. You know how that goes, but I always end up doing them. This particular one was about risk mitigation because that's what these guys do, right? There's this society for healthcare risk management. How do identify the cyber threats? What are they preventing unauthorized access to PHI, which is your patient health information? Now, we all have personally identifiable information that's supposed to be protected and so is our healthcare information. So that's what we talked about, it was really fun to get into some detail, but there are a few things I wanted to bring up here with you guys. We're going to be including them this week. By the way, if you haven't noticed in my emails, I've been mentioning this Improving Windows Security course that is starting this next week. If you responded to one of my emails over the last few months where I said, Hey I'm going to be doing this course on Improving Windows Security. I would have probably responded to you saying, okay great. I'm working on it. We have been for months and because of has been months, what we're going to do for people who have asked for this already in responding to the newsletter that what I am going to do is give you guys coupons for this. So keep an eye on your email box. Everybody else. Okay. You're not going to get quite the deal. Actually, if you sign up today or tomorrow and get that newsletter should be going out a Sunday morning. Just respond and say Improving Windows Security so that you can get the full course, not just the free stuff that we're going to be giving. Man, you're going to love this anyway. It's just Craig peterson.com. If you want to sign up for that. I do these all of the time. One of the things that really stood out to me and I thought I would talk about actually, there's a few things is the security breaches in healthcare, because we all have some form of health care. If it's Obamacare, and guess what? Obama isn't your doctor. He's not seeing you, right? You've got a local doc. Sure. You go in, you talk to your doctor or they examine you. Maybe you have to go to the hospital, outpatient, whatever it might be. There are records of yours that are private, and there are people who want to get their hands on those records. Why is that? First of all this statistic just absolutely blew me away. A research company called black book market research, and surveyed about 3000 security professionals from healthcare provider organizations. 96% of those people who were surveyed believed that the bad guys are outpacing healthcare security, 96% of them. Isn't that just amazing? 56% are relying on medical devices using Microsoft windows seven. Seven hasn't been supported in quite some time. Eight isn't supported 8.1 has some support for it, but nowadays you pretty much have to be on Windows 10. If you want any support that is astounding. When you get right down to it. We also have the problem of medical internet of things, devices, M I O T think about, again, all of the devices a doctor uses. Now they might have an iPad that's relatively safe, but have you noticed there are Bluetooth thermometers now that they might use to check your temperature? Did you notice that even people who are in intensive care might be hooked up to an IV those things are connected via wifi and Bluetooth? The x-ray machines, the cat scans, everything now in the doctor's offices. Practically everything is electronic is hooked up to computers. We're helping a medical office right now doing a bit of a transition on their phone system so that they have integrated with their phone system. Now, automatic text reminders. If someone calls in or the office calls out, all of that is logged in the patient records, screen pops that come up and tell them, Hey okay is calling in and it shows all of the records before they even answer the phone. 56% of healthcare providers are using unsupported operating systems.  That's just on their computers. Most organizations don't even know what is inside their machines. Cause you remember almost every machine nowadays has a computer on it. Then on top of it, they're using this 20-year-old antivirus software and insecure systems. They're really not vetting things, failure to access. It's just absolutely crazy. Now the bad guys are able to get in about 86% of the time. That's according to Verizon's 2020 data breach investigations report. That's just crazy. 86% of them are about money. The attackers usually take the easiest route to obtain all this information that they need. 43% of the breaches are due to the cloud. How many of our businesses are saying Oh, I'm going to use the cloud. I'm going to use salesforce.com. This is an example. I'm not trying to pick on salesforce.com. They've had their problems, but so has pretty much everybody else it's. We're gonna use salesforce.com for all of our client records and emails going out to et cetera, et cetera. That's just a word for someone else's computer, the cloud. It is a computer. It is still existing out there. You cannot, whether you're in healthcare or you're a regular business, you cannot just push off the responsibility for your data to a third-party cloud provider. Now in the medical business, they have these business process agreements, BPA partner agreements that say, okay, you Google, I'm going to be paying you extra for this special healthcare version. So they pay extra and they get that special healthcare version. And Google says we will keep your data safe. Oh, okay. That's well and good, but you have to pay for that version. 43% almost half of the breaches were due to people trying to use. What's called the cloud. 27% were attributed to ransomware. It is running rampant and we'll get into some of those stats here in a minute. This is the part that I would think everybody needs to hear and that is your patient health information worth 20 times more than credit cards are worth. Did you hear that? 20 times more, 2000% more than credit cards. So you might ask yourself why does that matter? What's the big deal with my patient information? If they have your credit card, they can use it a few times, hopefully, you'll notice it pretty quickly. You're using something like a credit monitoring service to notice, Hey, wait a minute. What's going on here. If they've got your social security number, they could potentially buy a house or a car in your name. You don't know that they bought a car in your name until the tow truck shows up asking for the car back. Because it's now being foreclosed on, but guess what? You don't have it. It's not yours. You have to spend 300 hours trying and straighten it all out and clear up your name? But when it comes to PHI this patient's health information, probably has your social security number. Remember when you fill out those forms when you go to the doctor's office, criminals can pull off stealing your identity that can go undetected for months, but it's even worse than that, frankly, because if they have a child's information, Oh, so again, we're talking about a birthday to name and address a social security number because you remember the government's forcing us to get social security numbers for all of our babies as they're born. Yeah. So they've got that social security number, which will never be used to track us. Will only ever be used for social security and can not be asked by anyone outside of the federal government and the social security administration. Another promise from the federal government was completely ignored. That child's personal information can now be used for at least 10 years, probably closer to 15 years by a bad guy. It can be sold to illegal aliens who now have a name social security number and maybe a fake birth date because they're really a little bit older than they appear to be on that birth certificate. That's why it's worth 20 times more. It's really something's going on. All right. You are listening to Craig Peterson. We're talking about our health care information. We're going to talk a little bit more about that. We all have healthcare records and they have some of our most personal information. That's what we're talking about today in follow-up to a webinar that I did last week for the healthcare industry. We're going to talk right now a little bit more about your privacy. Hey everybody. Thanks for tuning in, Craig Peterson here. Getting right down to the real hard stats here on our healthcare records, a lot of them have been stolen. We covered that, of course, in the last segment. If you miss that, you can catch that online on your favorite podcasting app. I'm pretty much everywhere, nowadays. It's just crazy to think about because, in reality, we have had millions of records stolen, 300 million healthcare records stolen to be exact since 2015, which is pretty bad. I'm looking at a chart right now that I showed to this healthcare industry group that showing that the hacking event has almost doubled over the last three years, year to year, every year. So in 2018, 164 major hacks, 2019, 312. That's a good double. 2020, 430, which isn't quite a double. So we are seeing a lot of data being stolen. Of course, stolen data means misused data, which is a very big problem. Now, in the healthcare industry, they've got a separate problem. That is these HIPAA rules. Now HIPAA has been in place for quite a while. It's supposed to have been provided portability of our records. Does anybody have any real luck with that? I know there are some I haven't. Portability, I don't even know where my health records have ended up. Frankly, cause my doctor ended up closing up shop and I just have no idea. But it's supposed to be portability and privacy. Well, the most common violations of these HIPAA regulations revolve around professional hackers. Then you've got business associate disclosure. Remember I mentioned that. The cloud is not an excuse for not protecting your data. You cannot hand that off to a third party. There's many more that I go into in the presentation. Of course, I talk about some of the ransomware that's been going around the fines they can get from some of these. Then here's the next thing I wanted to talk with you guys about. And that is the amount of ransomware out there. I'm going to have a little bit of a ransomware offering. Take a look in some training and stuff here. Take a look at your emails. If you get my newsletter, it'll probably, I'm going to try and get this in for tomorrow's newsletter. The one that comes out on Sunday, if you're not a subscriber right now, go to craig peterson.com/subscribe. You'll actually see it on the site @craigpeterson.com. If you scroll around, do a few things on the site, it should pop up automatically for you. I'm going to make a note to myself here about the ransomware stuff. So you guys can hop on and get more information about how to protect yourselves too. Now we're just talking about healthcare and of course, this is every business and every person out there. I talked about this Conti gang. I don't know if you've heard of them. C O N T I. Now, remember what I've said before about ransomware. It used to be that you'd get ransomware. Your computer would now have it's data encrypted, and then it would pop up this big red screen up that said you've got ransomware in order to get to all of your data back because what the ransomware did was encrypt it. You need to go to this website. You need to pay this amount of Bitcoin to this Bitcoin wallet and off it goes, right? That's the idea. According to the FBI, about half of the time, you'll get all your data back half the time. That's even if you pay the ransom. And now, too, that the. The State departments might come after you, and the FBI, if you pay a ransom because now you are supporting terrorist organizations, not just criminal enterprises very big deal. Now the other side of ransomware, and this is what just hit with a few different medical providers here.  What I talked about was the Rehobeth McKinney Christian health center services, New Mexico, because now it's much more advanced instead of just getting on your computer, encrypting your files, demanding a ransom to get the decryption key. They even pre-install the decryptor for you. Isn't that handy? Yeah. What they are doing is they get onto a computer and then they start East-West spreading. Now we've seen that for years. I remember one of our clients, a car dealer, and this was five-seven years ago. They got some ransomware. Somebody clicked on something that they shouldn't have, and all of a sudden their machine gets ransomware. The machine, of course, is hooked up to the network and. It is also not just hooked up to the network, it is in fact, mounting drives from their file server. So his machine has access to all of these files. This guy was a manager over there at this car dealership. So he had access to all of the files. Think about that for a minute. What his machine did back then is it said, Oh great. Here's some network drives.  It started encrypting the S drive and the H drive and the K drive. All of these different letters for these SMB mounted drives from the file server. We were in there beforehand and we installed our security stuff. When his machine got this brand new strain of ransomware, and of course he didn't want us looking at what was on his machine. So we couldn't install all of the antivirus software because then we would have access to it. We've got another client that's like that too, where the owner of the business doesn't want us installing software to really keep his machine clean. I don't know why people do that. It just, are they just trying to play their cards close to the chest? Is that what they're trying to do? Are they looking at something they shouldn't be looking at work or ever? Why do people do that? If you got hints, let me know. Cause I would love to know me@craigpeterson.com. Why do people do that? Anyhow, his machine got the ransomware. It tried to start spreading to the file server. Now, we had special hardware and software installed. So we saw that spread start.  We immediately shut down. It was all automatic. It was just shut down. I shut down his network port, in fact, so his computer can go anywhere. His computer had the ransomware. We were able to just go ahead and restore from backup. The bad guys know that if all they're doing is encrypting your data, then who cares? You restore from backup. Now, hopefully, you're following a three-two-one backup scheme. Most places don't. Hopefully, you're testing it as well. We test every backup that we make for our customers every day. We usually about once a week, will, if it's a server or even a workstation, we will spin up the servers in a virtual environment and make sure that it can boot so that we know we have a good backup.  I got to tell you guys, most of the time the backups are not working and it gets to be a real problem. What these guys have figured, including this Conti gang is we're not going to be able to get as much money out of them by just encrypting their discs. We need to do something else. So while they're trying to spread East-West inside, what they're doing is okay, so they got a hold of this manager's computer. They start scanning for other computers and scanning for vulnerabilities scanning for ways it can gain access. Unfortunately, the statistics show us that most of us have file share turned on our windows machines. That's one of the things I talk about in my Improving Windows Security course, what to do, how to do, how to turn that off because that is the second target of ransomware. Once it gets onto your machine. You've got to turn off those file-sharing services. So we'll tell you what Conti and these other guys do once they're there in, and they have found another machine. Maybe it has filesharing services. Maybe it's good old-fashioned vulnerability because nobody patched. Man, I can't believe how fast this computer is. We just did an upgrade on my iMac here in the studio. It is blindingly fast now. But we're talking about. Ransomware and what's the Conti gang and others doing, nowadays. Hello everybody. Craig Peterson here. Thanks for joining us today. Appreciate you spend a little bit of time and I enjoy helping to bring you guys up to speed on what is happening. There's just so much of it. You wouldn't believe what I have to filter out. The Conti gang have been very successful, but their money started to dry up fairly recently when people figured out if they had a decent backup, they could just go ahead and ignore the ransom demand. Instead of paying that ransom, just go ahead and restore from backup. So they had to do something different. What the Conti gang did, as well as pretty much everybody else in the ransomware business, is okay, what we're going to do now is we're going to find all of the other machines we can find on the network. Then we're even going to have real people get onto these computers remotely that they've compromised and have a poke about. See is there patient healthcare information? Are the bank account numbers on this machine? Are there plans on what to do? Where to go? What's the business going to do next week? But particularly stuff they can sell right away. If you take credit cards, you know that the payment card industry is all over you if credit card numbers are stolen. Those are nowhere near as valuable as patient health record information. As I mentioned a little bit earlier, we're talking about 2000% more than 20 times more value to your healthcare records. Now what happens is the Conti gang says Oh looky. We've got patient information here. It has names, addresses, social security numbers. It has birth dates. It has diagnostic information, and then they upload it. We had something like this happened with one of our clients. It wasn't a ransomware attack, ultimately may have been.  They came in through an unsecured VPN and that they would not let us shutdown. We told them to shut it down and they didn't. In come the bad guys, they actually were coming up via Mexico in this case. Although I doubt they were located in Mexico.  They took that VPN connection, they used it now to get on to the computer and found something interesting. So they started to exfiltrate the data. In other words, Take that data and send it out. That's exactly what the Conti gang and others are doing now. We noticed, wait a minute, this is all automatic. Why is data going out from this host at that speed to this address at this time of day? It wasn't a normal pattern. So our hardware-software that's sitting there in their network automatically shut it down hard. They were able to exfiltrate just a tad bit of data and then it was stopped instantly. That's what they're doing nowadays. So the Conti gang gets your data and then they try and say pay up from an extortion standpoint. Instead of just holding your data ransom, they're extorting you. Saying, if you do not pay us we will release this data. The Conti ransomware gang has its own website out there. It's called a leak site. There are many of them out there. If you go to that site, I'm not going to give you the URL. It's right there. There's their logo. Conti gang has a logo and it says Conti news.  It's talking about how you can make your payments to them and what data was released and that this person paid up, but it was too late. We don't have the data anymore, which means it was released and too bad. So sad. I wouldn't want to be you. Here's another ransomware gang. I've talked about with the Massachusetts society for healthcare risk management in this webinar, and that's the Avedon ransomware gang. So again, they had stolen personal information. They had health information and they had not just the ransom side, but the extortion side built into it. This was in relation to an attack on the Capitol medical center in Olympia, Washington. They have leaked some of it they're threatening to leak even more. If Washington Olympia capital medical center doesn't pay up. Now, I went through here with Karen, helped me out with Karen and we got some other stats. First of all, 70% of the time now, ransomware results in data exfiltration. In other words, 70% of the time, your data is stolen prior to the file encryption.  Pretty bad. Pretty bad. Things can get particularly harmful because these ransomware attacks are a growing concern. They're disrupting patient care and healthcare, right? Disabling critical systems because they have been even holding ransom some of the diagnostic equipment, MRI machines that were connected to the network. There were running Windows.  Who would use Windows in the machine that's healthcare critical? Obviously interrupt revenue flow and they had to now go get involved with real expensive remedies. It really puts him in a very bad spot, very bad. We've had almost double the number of healthcare institutions attacked this year versus last year. I'm not going to go through all of these things here. I explained to them the difference between some of these real sites and fake sites and how you can get access to it. By the way, if you're interested in this, I did record this, I'd be glad to send it out to just let me know, just email me@craigpeterson.com and I can send you some of this healthcare stuff, the slide deck, or whatever you might like. Phishing campaigns, way up. You probably heard about that. I gave some examples of that emailing patient information without encrypting it. Wireless infusion pumps are, of course, compromised because they're running an operating system that hasn't been patched. Usually Windows. Think of that there's Windows in that infusion pump, but it could be a version of Linux. It's not patched. It's crazy. Vital sign equipment. Oh my gosh. We're also seeing that this patient's health information being stolen now is being used to create fake insurance claims. You might've been wondering in a previous segment here, I was talking about how. Much this is worth and it's worth a lot while this is one of the reasons it's worth a lot, your personal, private patient health information. If you have a diagnostic info and that diagnosis has been stolen, and then they can file a health insurance claim. Yeah. You see where I'm going with your information as though you received some treatment or some care for the diagnosis that was in your healthcare records. It's just that simple. The average cost of a data breach right now, by the way, if you are a regular business, it's $158 per record for non-healthcare and it's $408 per record. If you are in healthcare at all. That's a doctor's office. That's not just hospitals, it's anybody. And by the way, mobile breaches are really big 43% of healthcare organizations who reported a mobile breach, said the mobile breach caused long-lasting repercussions. Now, think about this. If you're a patient. How well are your records protected?  I can tell you based on what I've seen and talked with healthcare, people have seen statistics they're not protected very well at all. People will start going to jail over this. People in the healthcare industry that is. So just in case, you were thinking that couldn't happen to you. I'm gonna spend a couple of minutes now talking about what happened a long time ago, in February. 2021 with healthcare records. This is amazing. Hi everybody. This is not the healthcare network. No, it is not. I'm looking at these slides that I had put together, of course, based on research that I did,  for the Massachusetts society for healthcare risk management. It was an online webinar. I do webinars all the time. I do them for listeners where we talk about something that's hot in the news. You might see me doing various lives. I haven't done one in a little while. Do you think I should be doing Facebook lives or YouTube lives?  I know a lot of people have a real problem with Facebook. That's certainly understandable from my standpoint, but do you think it's worth it? Get on and I can answer questions and things. Let me know me@craigpeterson.com.  I've done them before.  I usually get a handful of people on. I'm not sure how much it's worth or not.  They are coming for you when we're talking about the health organization. So as healthcare organizations. So we're focusing on the bigger ones because that's who I was presenting to. I always make these slide decks. This one took me a week to put together right. Karen and I because there's so much research and I know I shouldn't spend that much time on these things, particularly if I don't charge for them, but I've got to do it. I was talking to a friend of mine who's an attorney. He said, do you know what? You would be one of the richest men in America if you did not have morals. Oh my. February 2021, we had Gore medical management out of Griffin, California, with 80,000 people affected. Nevada Orthopedic and spine center. Las Vegas, 50,000 people. UPMC life-changing medicine out of Pittsburgh and only 40,000 people there. Remember, this is February. 2021. Oh, wait. There's more Grand River Medical group out of Dubuque, Iowa, Harvard eye associates out in Laguna Hills, California, Texas spine consultant out of Addison, Texas. UPMC Health plans out of Pittsburgh, PA. Granite wellness centers, Grass Valley California. Granite is Northeast, people. Aetna Hartford, Connecticut. Isn't this something, February 2021. 12 Oaks recovery center, NAVAIR Florida. Pennsylvania Dalton teen challenge in Pennsylvania. Data Logic software, Harlington, Texas. Yeah, it goes on here. The house next door, Deland, Florida. Project Vita health center, el Paso, Texas. Just in February. Lake Charles Memorial health system, Lake Charles Louisiana. UT Southwestern medical center, Dallas, Texas. Hackley community care center out of Michigan. Rainbow Rehab center, Lavonia, Michigan. Jacobson medical hospital care center Elgin, North Dakota. Pitkin County, Colorado. Piedmont health services, North Carolina. Hope healthcare service, Fort Myers. I like Fort Myers. Jacobson Memorial hospital and healthcare in Elgin. You getting you guys getting the gist here and you pick it up what I'm putting down. Jacobson Memorial hospital. This was a data accident involving an employee email account potentially exposing current and former patient data to authorized individuals. You know what, the number one question I had. I got to put that together. Let me just jot this down so I don't forget. Gmail. Doctors. The Number one question I had was how do we stop doctors from using their Gmail accounts? That's the same type of thing that happened on February 23rd, 2021, right here, where they were forwarding email and this happens. We see this all the time. Somehow doctors think, I dunno, they're immune to these things, or it's not going to happen to them. I don't know. An email comes in and it comes into a secure email system.  Then the doctor configures it to forward his email that comes into the secure clinic, his doctor's office, whatever it is, forwards it to Gmail. What happens at that point? It's now in Gmail, it may or may not be secure. If you're not paying Gmail for your account, you can be pretty sure it's not terribly secure. There is an encryption standard, an email called TLS and Gmail does not provide TLS services, guaranteed, for free accounts. In fact, I don't think they provide them at all for Gmail accounts other than the paid accounts.  This is an absolutely huge problem. The FBI and the Department of Homeland security CISA came out with another warning here about healthcare. This is affecting all of us because this is our personal information. Why are healthcare records so much more valuable? I mentioned earlier a couple of things. One is they usually have a social security number, name, and address, so it can be used now to steal someone's identity. They often have diagnostic information. So that means it can be used to file fraudulent insurance claims. What else can you do with some of this medical data that is stolen? If they have your medical data, it's so much different than your credit card, because credit card you can cancel. In fact, even if you don't cancel, if you notice you get a new credit card, every what is it - three to five years, new credit card here it is. There's a new number, at least a new code on the back, right? CVC code.  You look at that and say new card okay, whatever. It's such a pain because you have to go and change it on any website or with anyone that's doing an automatic ordering. But when you get right down to it, What can happen if your credit card numbers are stolen? They can run up your credit card. You can, before you pay it, file a claim and say, Hey, someone stole my credit card number. That is bad. I did not authorize these charges and they will back out the charges for you, right? You haven't put a dime of your own money out there. Now, a debit card. Yeah. They've taken your money and now you got to fight a bit to get it back, but you can get it back from all the major credit card issuers, but you get a new credit card number. What happens if your social security numbers are stolen? Did you know that the social security administration will not issue you a new social security number? Is your number stolen? Did you know that? How about the rest of your information? Most people live in a home for at least 10 years, not longer. That's a lot longer than your credit card number's going to be around so they can now again, continue to file for loans under your name, your address, your birthdate, maybe for the rest of your life. This is our personal information. And as you probably noticed early on, I was talking about how upsetting it is to me that we have a national ID stamped on our forehead effectively. We have a social security number that we now have to use for everything it's called a social security number because it was put in place for this Fake insurance program that the federal government put together because it's not an insurance program. It is not run like an insurance program. They put it together and they called it social security.  They gave you a number because they had to keep track of your account. And really it was your account number.  Now it's used everywhere. There's proposals out there. Hey, let's come up with a digital ID, a digital identifier. A digital passport, if you will, as though that's going to solve the problem. The problem is we now have our data stolen. It's already out there. It's everywhere. Can you imagine what China might be thinking about doing with it? China has been, it's been verified now. China has stolen the records of pretty much every federal employee, every background check record of every background check that was done for clearance via the FBI. What's going to happen if they decide they really don't like us anymore and they just let loose? What a great way to shut down our economy. Like overnight, by all of a sudden creating millions of fake accounts. Using real identities, our identities. This is just nuts, it is absolutely nuts. We've seen these hacks and we just ran through some of the healthcare hacks that happened in February of 2021 one month. These are the ones we know about. Most of them are in fact, probably not reported at all. Add on top of that, now we have doctors that are working from home that are using what we're calling loosely, telemedicine. They're getting onto platforms that were never designed to keep our data safe is not HIPAA compliant. They are exposing our data even more than ever before. I don't have the answer for this, because they are not, I can guarantee you, they are not pounding down my door to have me come and help them. I could. That's what I do. They're not. In fact, when I reach out to most of them they hardly care at all. Not a big deal, right? Not going to happen to me, can't afford it. Yet they're pushing all of this burden onto us. It is extremely upsetting. Something has to be done. Something has to be done about healthcare. We need to enforce these HIPAA rules and regulations, and people need to go to jail for blatantly ignoring what they've been saying, by signing these forms, blatantly ignoring what they've been saying. They've been doing now for what 20 years? Visit me online. Craig peterson.com. Make sure you get on that newsletter so that you don't miss a thing. I think we beat healthcare to death in the last hour. We're going to be getting into a bunch of new topics here. This whole thing about Intel hiring Justin Long has stuck in my craw too. So we'll start with that. Hi everybody, Craig Peterson here. Of course, it sounds like its a stuck in my craw week, but we got to keep you guys informed and it just really irks me, that so many businesses are trying to do the right thing. They are spending money. They're getting training for their people. They're getting the right kinds of equipment. They might be buying stuff from me or whomever. It really doesn't matter. They're trying to do it right. That costs them. There's no question about it. They are competing against people who don't care. That's what really bothers me. They're competing against people that are barely spent a dime. Maybe they bought a SonicWall firewall 10 years ago, but that's the last time they did anything for security. To me, that is a sin and should be a crime.  If you've got a company, like maybe you've got a DOD contractor, and they've spent 200,000, maybe as much as a million dollars if their really quite a bit bigger on just trying to secure their networks and okay they sell to the DOD, but they sell to a lot of other companies as well. How do they compete? How do they compete against somebody that just hung up a shingle and is out there selling a competing product? Nowadays, you can't tell. This is an old one, right? Do you remember the Lycos commercials on the internet? No one can tell you're a dog. That's exactly what this is about. No one can tell going to the website. How good are you? How long have you been around? How much have you spent on cybersecurity? Is it any good? It's just nasty. It is really bad, bad stuff. We are getting attacked so much. Ransomware attacks have tripled in 2020 and remember ransomware isn't just ransomware anymore. Most of the time it's also got extortion built-in. It's just crazy. Make sure you are on my email list. If you're a home user, that's great. There's lots for you to learn. If you're a business that's great, there's lots for you to learn as well, and I'll let you sort it out. But even when I have stuff specifically for business or targeted to business concerns, there's stuff you can learn from it as an individual. I want you to pay attention to it, but you can only do that if you have my newsletter coming to you every week. Of course, the best way to do that is this go to my website, Craig peterson.com. You'll find it all there. I appreciate you guys. I, again, I just can't say it enough. You have been great. I appreciate all of the feedback I get and I answer all of the emails. Again. It might take me a little while it usually takes a few days. But I do answer them and I answer them personally. Most people are really shocked when they get a newsletter, they hit reply. I replied to them. Thinking that I must be some big internet marketer, which I'm not, I'm here for you. I appreciate everybody that signs up for the list. You guys referring to people. It's interesting. Every time I send out my weekly newsletter, I get even more people signing up for the newsletter. So you guys must be forwarding it to your friends. Who is then signing up?  I really appreciate that too. Cause I want to get the word out. 99% of what I do, what I say, is absolutely free to anybody who will care to listen.  It's there for you. I really do want to help. You might remember these commercials from way back in the two thousand in the double ots, triple ots. Hello, I'm a Mac and I'm a PC. Hey Mac. Did you hear the good news PC choice chat? Sorry, I didn't hear you there. What'd you say, allow me to introduce the top-of-the-line PC? Okay. What are you doing in a pizza box? Go on, rip it in half. And since it's beautiful that he needs an upgrade and I'm having a very difficult time finding pictures of my friend. I couldn't hear you through my virus-proof mask. Bongiorno. Hello. Let's go to the commercial. We are a commercial. Let's go to another commercial, your first class, all the way PC and Danesh. You are banished. I have to chuckle when I hear those. Isn't that great? Those are just excerpts from some of those commercials from years ago. Of course, get a Mac. What Apple was doing at the time performed by John Hodgman. He was the guy that did the PC side and Justin Long, who was the guy that did the Mac side saying I'm a Mac.  It's fascinating to me now that Intel has decided to go ahead and hire Justin. Now what's most fascinating about it is that Intel hires Justin. Wait, what are we comparing here? A PC is when you think of it, it's Windows, right? You're not thinking about Intel inside. You're buying a Windows machine. You're not buying a computer because of the chip it has in it, most of the time, right? You might buy this is when I said faster chip or that one has a slower chip. That makes a lot of sense. You're buying a computer so you can run an application. I remember very well back when the Apple two came out, the two-plus and people bought them in droves because of an application. You could get VisiCalc on there, a spreadsheet program.  It was the first, it was the best. It was the most popular at the time.  Then others came out that were arguably a lot better. But it still sold. VisiCalc still sold and went over to the Windows platform. So Justin is now doing commercials talking about Intel. So he's saying on the Mac, you can't touch the screen, which by the way, you can if you get a touch screen for the Mac, No two ways about it. I have one sitting right in front of me. I use this on my Mac it's a touch screen. I use it for doing presentations. I can highlight things, move things around, touch things, open them up, click on them with my finger right there on this screen. None of those have anything to do with the fact that inside that might be an Intel processor. We've got Intel now out there with I think misleading, but potentially you could argue, that they're misrepresenting Intel. All Intel is doing is providing the main processor maybe some other support chips on there. Maybe it's using Intel memory. I don't know, but in reality, what we should be comparing is our Mac, our Intel-based Mac versus our Intel-based Windows computer. Remember Macs will still run Intel. I just gave it away. Did you catch that? What's really going on here. What's really going on is, Apple is upset with Intel for some very good reasons. Intel has been massively overcharging for its processors for a very long time.  Intel processors have never been that great, frankly, but because of what was called the WinTel monopoly. Intel really went along for the ride. They went along with the ride with Microsoft because people bought Windows so they could run Excel or whatever the other applications were, that they wanted to run. So what has Apple done? When Apple came out with the iPhone, it never had an Intel processor in it. The same thing's true now, with all of the new Apple equipment that's coming out. So your I-phones don't use Intel processors, your iPads, don't use Intel processors. I have sitting right in front of me, a Mac mini that has an M1 processor from Apple. And in fact, Apple right now is trying to get rid of Qualcomm as well. It can help increase their profit margins, but these things are not easy to design and implement. It took Apple years to get to the point where they had one that was really quite a good processor. I can buy a Mac mini with an Apple processor in it that is better than a hundred percent faster than a Mac mini with an Intel processor, for less money. The Apple chip costs me less money than the Intel-based processor and it's twice as fast according to Adobe, who just released their performance metrics on illustrator and Photoshop. Intel is getting very nervous because they're seeing their business go down the tubes. Intel has not been able to deliver on lower power processors. It has not been able to deliver on faster processors other than going to multiple cores.  It's also having problems with manufacturing, the smaller, thinner, and thinner processors, which help with of course, using less power that makes them faster and they have less heat. Intel is saying, Oh my gosh, we're in trouble here because even Windows runs without Intel processors now. You can get a surface tablet that doesn't have any Intel in it and run windows on it. So they're in trouble there. They're seeing to the market share that's being taken from Microsoft by these Google Chrome tablets. Chromebooks, which are laptops, which are very inexpensive, very fast, very user-friendly, and very secure. Although, Google does spy on you a bit and they don't use Intel. What does Intel do? We're going to hire Justin and make people very confused about what's really going on. Don't worry about those ads, stick with anything you need to use. If you can get out of the space of windows. Get out of this space of Apple. Go with something as simple as you can. Maybe Linux, maybe ChromeOS. Hey, it's 2021, and ransom payments have nearly tripled then targeting many factoring healthcare, construction and the average ransom is now $312,000. Hi everybody Craig Peterson here. We were talking a little bit earlier about ransom and ransomware gangs.  We've talked about how it can just totally destroy somebody. If you're a home user and let's say that they get onto your computer and they encrypt all of your photos your grandpa, grandma, your parents. You've got pictures of the kids and grandkids, great-grandkids, whatever it might be on your computer.  Now, they're demanding $10,000. If you ever want to see your pictures again. That is a very good reason to have your photos and other documents you care about somewhere else, not on your local computer. I know far too many people who hook up a local hard disc to their computer and then back up to it. They're backing up to a USB drive that just isn't going to cut it. That USB drive is attached to your computer. If your computer gets ransomware on it, it's going to encrypt your USB drive. That's why I advise people if you are going to have to use a USB drive, let's say you've got a database that you have to open, but you don't have to have it open all day long. Put it in an encrypted volume and only mount it up and decrypt it when you're using it.  Then go ahead and re-encrypt it when you're done.  That's called data at rest. The idea is when you're not using it, nobody has access to it. That's what you should be doing. Remember too that if you still have that disc plugged in, and if that disc is encrypted, they can still encrypt it and hold you ransom. But they're not going to be able to do the extortion because the data they have is encrypted. They have no idea what they have. They may not even grab it because some of this ransomware software is just that smart. Ransomware gangs now that are aiming at businesses are grabbing even more money than they've ever been able to get before. The average amount that's paid, jumped 171% in 2020. There's a new report out from Palo Alto Networks. They provide all kinds of networking equipment. You probably know, I already use Cisco primarily we've used some Palo Alto. We've stuck with Cisco. I like that integrated environment, but Palo Alto is good. Just not great. Palo Alto uses data from ransomware investigations, these data leak sites, as I mentioned earlier, where some of these ransomware gangs post to the data that they have stolen from people. Those are called data leak sites.  They looked at some of those things to try and figure out what's going on out there in the industry. They found that these main industries, which are manufacturing and healthcare, construction companies had almost 40% of all ransomware attacks in 2020. It's just amazing because again, the ransomware attacks are being fine-tuned to go after organizations that have data that is very valuable. The highest ransom paid that we know of was $10 million. Isn't that amazing.  The highest ransom demand was $30 million. Almost a third of the average demand paid more than $312,000. So it's just crazy. When you start looking into this and these ransomware groups are really getting ahead of the defenders. They are using all kinds of different types of innovation, which is again, why antivirus software does not work. I put that into my presentation. In fact, I had in the presentation here, some slides with John McAfee, I had him for one of them, and then I had a quote from now trying to remember what he was. He was a high-end guy in Symantec which makes Norton, and both of them said this, "their software is just useless" bottom line. It's useless because these ransomware gangs are using different techniques, different styles, they're improving things, pretty dramatically, frankly, and getting these ransoms up higher and higher. By the way, they are still being paid using cryptocurrency and that surged 311% last year. By the end of 2020, ransomware payments began to decline.  A lot of that seems to be because the victims don't believe they're going to be able to get their data back, which is correct as I've mentioned before. Be very careful out there. If you are a victim of ransomware, realize guys, you're probably not going to get your data back even if you pay. Also, realize that there is another extortion coming your way in most of these cases.  That extortion is to pay up or I'm going to release your data to everybody. Then you're going to have to decide what to do. Cleaning up after ransomware isn't cheap. The average cost of forensic engagement is over $73,000 for enterprises and 40 grand for small and medium businesses. It's pretty bad what they're doing right now. All right next up here. We've got attackers who are going after specific targets. Now I mentioned that just now, but in this case, what they're doing is they're trying to get back doors into iOS developers' Macs. Here's how it works. If you have an iPhone or an iPad that is running an operating system. That's based on a Unix kernel called iOS that's Apple's operating system for those mobile devices. It behaves differently than the desktop operating system. That makes sense, right? Windows trying to shoehorn in the touch screens without really considering all of the implications of that, I think was a huge mistake. If you want to go back many years in Windows eight when they introduced tiles. On my archive, you will find me saying that very thing. However, If you are a developer for iOS, you're not going to be using Windows. You are going to be using a Mac. What the Mac developers use is something called X code. This is a developer tool that Apple makes available to developers who are writing apps for iOS or Mac OS, as well. The bad guys are doing a supply chain attack and they are putting fake libraries that are being used by the developers, into the developer pool. The idea behind that is if they can get this fake little library in there, they can then take control of any machine that's running that library. I don't want to get into this too techie here and have people zone out, but it tells you something here that the bad guys, rather than attacking iOS head-on like they do with Windows. They are trying to get into the developer libraries and get in that way. Now they are, don't get me wrong, they are trying to do this with Windows. It's just usually so easy to use a new zero-day on Windows, as opposed to going into all the trouble to try to get into developers' machines in order to install these back doors. It's also known as a home watering hole attack, and they send this to targeted developers. There's a visual studio project that's available right now with a proof of concept exploit for some of this stuff, but we're aware of it. We're trying to deal with it. Apple is trying to deal with it. Windows eight is happening in that area as well. GitHub has seen a whole lot of problems with this type of injection and the whole industry is working hard to stop it. I think that makes a whole lot of sense. All right. Let's talk about selling the feds, location data from every car on earth. Does that make sense? I don't know. Apple made a change in its podcasts. We'll talk about that as well. Hey, are you somebody who listens to podcasts as well as the radio Apple figured something out to the most other podcasters really figured out some years ago? So we're going to talk about the one-word change. Apple just made it. You're listening to Craig Peterson here on news radio, WGAN AM 560 and FM 98.5. Thanks for joining me today. As we've been talking about some of the great articles out this week that I was going to say the great questions that have plagued humanity, but. I don't think that's quite true. There certainly are questions we all need to have answered and I answer your questions as well. Make sure you go to Craig peterson.com. You can right there. Sign up for my newsletter. You can send me a question if you'd like to right there, or you can just email me M E@craigpeterson.com. I'd be more than glad to answer them. It is a wonderful thing to be able to help you guys out. I appreciate you so much for spending these two hours here with me on your Saturday. Podcasts are something that Apple really kicked into gear. I've been for more than 20 years doing what today we would call podcasts, and that is making available audio from our radio show. Audio from interviews. All kinds of audio for people to listen to.  Many other people do. It has become a huge thing. Now there are millions of podcasts out there covering every topic you can think of talking about long tail, just microscopic and lead nailed down different topics. Apple had the iPod. You might even remember that. And I still use an iPod to this very day. I still have my iPod classic and I that's the one I use. So it is how old now? 12, 13, 14 years old. I don't know, pretty old. And I've had to replace pieces in it. But I really liked that user interface. It's pretty easy to use. I have over the years, I've put a lot of different music on there and I've also put podcast. It is an iPod with video, which means that it can play certain videos.  It has been a wonderful little device. Because of the iPod and the popularity of people listening to the audio, like my show, Apple was able to really dominate that market. They became known as podcasts because of the Apple iPod. People could carry them around with them. Nowadays we stream, for instance, you can listen to WGAN on tune-in, which is available as an app. It's a website. You can listen any time anywhere. It just couldn't get much easier for any of us. It's fantastic. You can certainly download them into the app. You can download them into the Apple podcast app that's there on your iPhone. On Android with Google play. In fact, you'll find my podcast on all of those platforms, but what is really different about all of this is that now Apple is no longer the leader. It looks like Spotify is about to take over the leadership position in the podcast if they haven't already.  I've made sure my podcast was on Spotify. I hadn't had it on there. They had changed the rules. I don't know some time ago might've been last week. I really don't know. But they changed the rule since the last time I looked. It was easy enough to get mine on there. I think they wanted me to pay before. Now I have a podcast that's in the top 10% of all podcasts worldwide, which I think is pretty darn cool, frankly.  We're having thousands of people listen every week and that just does my heart good. I stopped doing the podcast for a while and it really hurt me, while it was like a year and a half- two years and I wasn't releasing content. I really lost traction because I had 20 million-plus downloads of the podcast, which I can still say, because that's true, but I've only had about a quarter-million downloads in the last little while still top 10% of all podcasts worldwide. What Apple is trying to do now, is try and help people understand a little better and get rid of fear by changing one word in podcast land. If you go to Apple for instance, if you go to Craigpeterson.com/apple. That's what it is you'll see. It'll take you automatically to the Apple podcast page. Once you're on the Apple podcast page, you'll see that you can listen right there on the page. It might open your podcast app or on your Mac. It might automatically open your music player, they keep changing the names of some of these things and let you subscribe. If you do, I would really appreciate it. The word is "subscribe." That word has been a problem apparently for Apple because most people when they think of subscribing they're thinking they have to pay for something. You see where they're coming from. So a lot of people didn't want to subscribe because they didn't want to pay. Podcasts are free. No one charges you for them. Now, there are some subscription models. Don't get me wrong, but in general, podcasts are free. What Apple has done now is they changed the word, subscribe to follow. Which they think most people will understand. Following someone doesn't cost you anything. That comes from all of the social media platforms that have really changed things up for them. This change to the Apple podcasts app is going to come with the release of iOS 14.5 and.  We'll see if it actually makes it in there. It was noticed by PodNews, which is a website that reports on the podcasting industry. They were showing, Hey, look at this beta version of iOS where they're changing it. So that's how we know it's coming. I think it makes sense. Edison research I've quoted them before they're a market analysis company. They found that 47% of people who don't listen to podcasts thought it cost money to subscribe to podcasts. That's true with most of these apps nowadays, you can get it for free, but they also have paid versions.  In Tune-In the paid version, lets you pause, live radio, and go back and listen to it later. I used to use that a lot back in the day. You also have different features on these different podcast listening apps. Most people are confused about it. 47% think it costs money to listen. So Edison research vice president or senior VP Tom Webster said the reason for this is because of the one word subscribe. That's a huge problem with nearly half the people surveyed. Won't listen to a podcast because they think they have to pay for it. Now, Spotify, which is edging up, if not surpassing Apple with the number of people who listen to podcasts has already switched. They're using the word follow to describe the feature that adds your favorite podcasts to your playlist. Spotify has also played around with this idea of paid podcast subscriptions, which could be separate from the idea of a paid podcast offering. It's a premium paid music and everything else. So it's I think it's going to be interesting. We'll see. Apple has switched pretty clear to help get rid of some of the confusion on its platform. Have a look for me, Craig Peterson in your favorite podcast app. Sometimes the easiest way to find me is just to go to Craig peterson.com/the name of your favorite podcast app. All right we've got one more segment here before we leave for the day. So don't go anywhere. We've got one company that wants to sell the U.S. Federal government location data from every car on earth. Did you even know that was possible? We're going to talk about what's going on. Hey everybody. Thanks for listening. This is, of course, Craig Peterson. Man, we have a problem coming our way and then get another one. This has to do with our cars. You might have heard, I heard that Massachusetts decided that they would start charging attacks based on how many miles you drove in the Commonwealth, and the reason behind all of this, supposedly, and it probably is, was that we have cars that don't burn any gas, electric cars, and they are using the same roads. They need the same law enforcement people. They need the same bridge repairs as everybody else, but they're not paying any gas tax. So how do we make them pay as they should? Mass it hasn't gotten very far with that yet. There's this port in your car called an ODB port or ODB2. This is a port that was mandated by the Federal Government I think in the late seventies when they started this whole mess up. That port gives them access to the onboard computer. That's there in your car? Hint. ODB, onboard computer. Important there in your car. There's so many three-letter abbreviations that sometimes I kind of mess them up. So Mass was saying, we can just hook up your car now we're hooking it up anyways when we're checking the emissions cause your car squeals on you. It's not like the days back in the eighties where they would stick a sensor up the tailpipe. To see what your emissions were like. They just ask the computer. What are the emissions like? What's the NOx? The CO2 emissions? How fast is he accelerating? That same port has been used to give trap traffic tickets but in different areas. Yeah. OBD port, I just looked it up just to make sure I had the right name for it. And it's been used to give tickets up in Canada and Montreal. There's a report that came in of somebody that was racing up and down one of the main streets in Montreal and the police got there and nobody was racing up and down. But a car by the description was there. So they pulled the car over, they hooked up the OBD reader to the port in the car. The car said, yeah, I have been going at this speed recently. The cops gave the guy ticket just based on that. Our cars had been squealing on us for a long time. Mass wants to use it to say, how many miles has the car driven?  Then there's questions about can you charge people mileage, not in your state? Obviously, they are already. If you live in New Hampshire and you happen to drive into Mass one time and you buy gas there, you are paying mass gas tax, which by the way, Charlie Baker apparently wants to double. There are some limits, but I don't know how far they go. There's a lawsuit right now in the Supreme court between New Hampshire and Mass, over Massachusetts charging income tax to New Hampshire residents that never even stepped set foot in the state of Mass. So it's really convoluted. We have over 9,000 different tax jurisdictions here in the United States, and that makes things really crazy. When you think about all these different government agencies that want to put their hands in the Till and want to do stuff. How does that tie into the cars? Our cars are getting smarter and smarter. This port that was put in decades ago was the first step. The car's squeal on ya and the tell information that should be private. Some of the cars now, these better, faster, smarter cars, like the Teslas keep track of everywhere you've gone. Where you're driving? How fast you're driving? The cameras are actually recording all of the activity, everything that they see. There's seven cameras on these cars and all of that stuff is stored and could be pulled out, certainly in a court of law. We're seeing in some jurisdictions that their police want to get their hands on it. There is something going on right now. There's a company out there called Ulysses. They are a surveillance contractor, and they're claiming that they can remotely geo-locate vehicles in nearly every country, except for North Korea and Cuba on a near real-time basis. That's from Vice motherboard. So Ulysses is obtaining vehicle telematics from data that's coming out of these embedded sensors and communication centers that are in our cars and in the roadways. Some of these cars are now sharing data. This is a technology that was pioneered by NASCAR and formula one so that the cars could avoid accidents with each other. So the cars could be much safer for the drivers. That makes sense. The cars all talk to each other on this mesh network. Now we have these companies that have these autonomous features self-driving cars if you will, that are doing much the same thing. They are looking to use mesh communications and some of them already are. By grabbing things from these connected cars, like the engine temperature, your acceleration, where you started your journey, where you're ending the journey, it is a real problem. There are more new cars now being added to cellular networks. The new cell phones. Here's an article from ARS Technica from a couple of years back, it says in particular, this Shanta Sharman Consulting noted that AT&T has been adding a million or more new cars to its network each quarter for the last 11 quarters. While they didn't break out the numbers for other service providers. It also revealed that Verizon is set to make at least $1 billion from the internet of things and telematics and previous research from Gartner suggested that in this year, a few years back, 98% of new cars will be equipped with embedded modems. It's probably close to a hundred percent by now, by the way. Our Teslas and pretty much any other self-driving car is guaranteed to be called home because they use that call home function in order to upload new software for the car in case there's some sort of a problem to upload driving data so that they can figure out why did the driver have to hit the brakes or grab the steering wheel to make it smarter? So our cars are recording all of that data is coming together. Ulysses claims it can currently access more than 15 billion vehicle locations around the world each month and estimate that by 2025, 100% of new cars will be connected and transmitting gigabytes of collectible data. Definitely a concern here. Definitely concern. Keep an eye out fo

It's our annual game show!  Based on NPR's Wait Wait... Don't Tell Me, Stacey invites panelists to try their hand at diabetes trivia, bluff the listener and limericks. This was first presented at the Friends for Life Virtual Winter conference where the audience played along via online BINGO. Watch the show on our YouTube Channel Special thanks to our panelists: Lauren Lanning, Justin Masterson and Chelcie RIce! Check out Stacey's book: The World's Worst Diabetes Mom! Join the Diabetes Connections Facebook Group! Sign up for our newsletter here ----- Use this link to get one free download and one free month of Audible, available to Diabetes Connections listeners! ----- Get the App and listen to Diabetes Connections wherever you go! Click here for iPhone      Click here for Android Episode transcript (beta version - check back for proof read version)   Stacey Simms 0:00 Diabetes Connections is brought to you by Jeeva Chi popin the first premixed auto injector for very low blood sugar, and by dexcom take control of your diabetes and live life to the fullest with dexcom Announcer 0:16 This is Diabetes Connections with Stacey Simms. Stacey Simms 0:22 Welcome back to another week of the show. I am your host, Stacey Simms, we aim to educate and inspire about type 1 diabetes by sharing stories of connection, a different sort of episode this week, because this is one of our game shows. I do these periodically for live audiences, usually at conferences and that sort of thing. And this year, we have kind of like everybody repurposed things for virtual. And so this time around, it was friends for life and their virtual winter conference. A couple of quick things. If you prefer to watch this is on my YouTube channel for the show. It's just Diabetes Connections over on YouTube, I will put a direct link in the show notes. And while it is kind of fun to watch these things, you don't really miss that much just by listening. In the trivia section. I will say there are three questions that are show and tell. But I do describe what the guests are seeing. I think you'll easily get it even if you're just listening. As always contestants are selected at random from the Facebook group from Diabetes Connections, the group, so make sure to join me over there because we do this now a couple of times a year, especially with everything virtual and people on zoom. It's so much easier to record these than in the past. I still really love doing it live and I hope to do that someday again soon. But in the meantime on with the show, recorded in November, and played at friends for life the first weekend of December 2020. Welcome everybody to wait, wait, don't poke me the diabetes Game Show. If you have heard the NPR version of Wait, wait, don't tell me. This is our version. So we apologize to NPR in advance. In this session, you are going to meet some terrific people living with diabetes or who have diabetes in their families who have gone above and beyond to help the community and we're going to have a laugh or two, probably at their expense. Wait, wait, don't poke me. We'll feature trivia bluff the listener and much more. But before we get to the games, let's get to our panelists. We'll do a quick intro and then we will get started. So first let me bring in Justin Masterson. Justin Hi, I first met Justin, when we were talking on the podcast about his walk a mile cards and exercise and empathy, a teaching tool to help those with diabetes understand a little bit about what people with diabetes go through every day. Justin's daughter was diagnosed with type one when she was five. She was diagnosed on her birthday. Yeah, he is in charge of strategy at seek a market research firm. Fell old is your daughter now just Justin Masterson 2:55 she just turned 11. So her birthday was just a few days ago, Stacey Simms 2:58 when she was really diagnosed on her birthday. Justin Masterson 3:00 it well. She fell on her birthday, but we got there the next morning. So it was technically the day after but she's now been six years and and living very well. Stacey Simms 3:11 That's awesome. All right. Well, we will hear more from you for sure. I want to bring in Lauren laning and Lauren is a familiar name and face to many people and friends for life. She's been there usually at the first timers since the very first ffl in 2000. She used to run registration at the elementary program now she leads the moms and the first timers. Lauren's daughter Monica was diagnosed in 96. And she has been I can say first and amazing at these muffle meetups. We've been doing boring. The muffled meetups have been awesome. Thank you. Oh, I Lauren Lanning 3:45 love them. It's great. It's great being able to connect with the fit. Stacey Simms 3:50 Yeah, so your daughter was diagnosed in the 90s. How was she doing now? Lauren Lanning 3:54 She is doing great. She's 20 she'll be 27 in a couple weeks. And she's at p in PA school at Stanford right now. Gotta brag. Wow. Stacey Simms 4:04 Yeah, go for it. That's awesome. And rounding out our panel is Chelsea rice. I Chelsea, he was diagnosed with type one as an adult at the age of 25. He's been part of the diabetes community since I can remember. Chelsea is a stand up comedian who doesn't just talk about diabetes, of course, but he has been honored by diabetes forecast Magazine as one of their people to know and he has brought much needed education and humor to groups like healthy voices and Chelsea, your you've really found a talent this year for making soap. I've been seeing all this beautiful soap. Chelcie Rice 4:37 Yeah. I've been locked in the house for quite some time. And so, you know, you get stuck with the phone in your hand and you get started looking at YouTube is like, you know, you take a shower, like you make stuff. So it's I mean, and that was like I and it's something that I that I do, if I see something that I get interested in Figure out. How do you make it? So that's how I even started. That's how I started baking. barbecuing. All this stuff is just like I just, you know, try to figure out okay, how do I do this? And so it just, I just picked it up and is is really kind of easy. And the funny thing is when I started just posting pictures, I was like, hey, how can I buy something like you know what I put in his name? I'd be like, you don't even know me. Stacey Simms 5:29 The soap looks gorgeous knows. I actually thought it was I thought it was food when you were first. Chelcie Rice 5:33 Yeah, no. That's the funny thing about soap is like, I mean, people talk about it. Okay, I've joined some soap groups on Facebook. Justin Masterson 5:45 That is such a quarantine thing to say. Yeah, join some soap groups on Chelcie Rice 5:48 Facebook like and that's the thing is like people were saying like, Okay, well, you know, people are quarantine now they're at home and they learn how to cook more than like baking sourdough. Random like, wash your hands with sourdough. I can make them fortune over this. So Stacey Simms 6:03 all right, well, as we move on here, you are each playing for a contestant who has been selected by random from the Diabetes Connections Facebook group. So let me tell you, who you are playing with and for and we thank them very much. So Michelle Briggs is playing with Justin. All right, Michelle. Yeah, fi Comstock is partnered with Chelsea. And Caitlyn states is with Lauren. So no pressure. But these very loyal wonderful podcast listeners are counting on you. Alright, Caitlin. Unknown Speaker 6:40 money involved? Am I gonna, ya Stacey Simms 6:43 know, hey, look, it's all virtual be tough to get Oh, well, yeah, Unknown Speaker 6:45 you know. Stacey Simms 6:46 So we're gonna start with trivia. And each of you has five questions. I'm going to know we'll take one person at a time we'll go through the questions. Don't chime in with the answers. But feel free to chime in if you have a comment or something you'd like to add. Or if you have personal experience, these are all diabetes community questions. They're not all about diabetes, which will become clear and write it Don't worry, don't worry, it's not, you're not going to be judged. I also do have some show Intel because we're at home in my office. So I thought why not? pull some stuff off the shelves and ask you about it. Alright, so we're gonna start with Justin. Everybody ready? I would stare at the clock if I had one. But hopefully we'll just we'll we'll just let you know when you're at a time. All right. Our first question comes from the field of sports. NFL tight end Mike Moore. I'm already messing up. NFL tight and Mark Andrews has type one. And he plays for the Ravens. He keeps a strict diet around games reportedly eating for eggs before every game and the same kind of sandwich the day he plays. And the night before. This sandwich is a staple of school kids. What is it? Unknown Speaker 7:57 Oh, man. Justin Masterson 8:00 My school. We ate a lot of chicken fried steak and salsbury steak. I don't think either of those qualify as sandwiches. I'm going to say it's the school kid. It's going to be a pb&j. I mean what's better than a pb&j? Stacey Simms 8:16 It is a PB and J and he says a lot of peanut butter. Not a lot of jelly. He prefers the complex carbs that come in. But I would think that the chicken fried steak is a complex something. Yeah. Unknown Speaker 8:30 It's complex. Chelcie Rice 8:32 Complex. There's so many complex things that go in it. Yep, yep, yep. Stacey Simms 8:36 All right. Excellent. All right. Next question. There is an eternal flame at Banting house, the Canadian National historical site where Sir Frederick Banting woke up in the middle of the night with the idea that led to the discovery of insulin. The flame is meant to burn until there is a cure for diabetes. It was lit by the Queen Mother. In what year? And this is multiple choice. Wow. 1979 1989 or 1999? I don't think this was featured on the crown. So Justin Masterson 9:07 it took it took him like 50 years to get this flame idea going. Unknown Speaker 9:11 Oh yeah, well, at least Yeah. Justin Masterson 9:15 I feel like it would be I feel like it would be in the 70s that feels like it was enough time to get the Queen Mother on board. I'm going to say 1979 Stacey Simms 9:23 incorrect. At 88 which I think is weird. I would have thought it was like 1959 but Chelcie Rice 9:32 okay, was all the rage on MTV. So Stacey Simms 9:36 I just finally figured out all the Elisabeth's in the royal family because of the crown the Queen Mother and the Queen girl anyway. Okay. All right. This is a an entertainment question for you. So brec bassinger is the young actress who stars in the CW hit show star girl actually got great reviews. It's been renewed for a second season. She lives with type one and her previous series was nickelodeons Bella and the Bulldogs and your daughter might have watched this. Maybe not. What sport did the Bulldogs play this whole show centered around this team? Was it football, baseball or soccer? Justin Masterson 10:16 Sometimes my thinking sounds a lot like googling. Now, I'm gonna say it was a soccer team. It had to be the Bulldogs soccer game with Stacey Simms 10:31 the quarterback. She was the quarterback. Justin Masterson 10:36 Michelle, I'll send you something nice in the mail. I'm just sorry. Stacey Simms 10:40 Well, there's a lot of game to go. There's a lot of Don't worry, don't worry. All right. Um, here's one. You know, I, I gave this answer away in the introduction. I don't know how well everybody was listening. I do this sometimes. Alright, here's the question. How old is the friends for life conference? I mean, what year of the conference? Is this year's 2020? lorincz. Unknown Speaker 11:07 Don't say any. Okay. Justin Masterson 11:10 1999. How about that? Stacey Simms 11:15 Well, I'm gonna give it to you. Because it is the 21st year, but it started in 2000. Right. All right. But we'll give it to you. We'll give it to you. That was on the line that was on the line. Okay. And your last trivia question, or this is a show and tell. I hope I don't get in trouble for this. We love all our sponsors. Okay. In in 2018. I don't know how well you can see this. Yeah, in 2018. Can you see this? Okay. accucheck had a diabetes awareness campaign where they sent out these hands, promoted by country singer, Ben NRW. The idea was that you'd make the symbol, right. And you would upload a photo to your social media platform with this hashtag. And then their parent company would donate if they would donate a buck to diabetes, education and awareness. So here's the symbol. What was the hashtag? Was it give a book about diabetes, Buck off diabetes or go buck diabetes? Justin Masterson 12:16 I can't believe any of those are true. Unknown Speaker 12:19 I'm gonna read it again. Stacey Simms 12:25 All right, we look at the answer in just a moment. What do you think it is? But first, Diabetes Connections is brought to you by Jeeva Kibo pen had almost everyone who takes insulin has experienced a low blood sugar and that can be scary. A very low blood sugar is really scary. That's what tchibo Kupo pen comes in. Chibok is the first auto injector to treat very low blood sugar. chivo hypo pen is pre mixed and ready to go with no visible needle. That means it's easy to use. How easy is it? You pull off the red cap and push the yellow end onto bare skin and hold it for five seconds. That's it. Find out more go to Diabetes connections.com and click on the G book logo. g Vokes shouldn't be used in patients with pheochromocytoma or insulinoma. Visit Chico glucagon.com slash risk. Now back to the game and Justin is trying to guess the buck hashtag Justin Masterson 13:18 give a buck for diabetes buck off that diabetes or go buck Stacey Simms 13:24 go buck diabetes. Unknown Speaker 13:25 Oh my gosh. Justin Masterson 13:29 I'm gonna say it was a buck off. Oh, hey, if those guys ever need some marketing consulting, tell them to give me a call. I think they might be on the wrong track from well, Unknown Speaker 13:43 less. Stacey Simms 13:43 You do Chelsea? Chelcie Rice 13:44 Yeah, I do remember that when I remember seeing is like are they really going with this one? That was Stacey Simms 13:51 there. Remember that at all? Ben rule. It wasn't it was not too long ago. It was 2018. He was on the Today Show or one of the morning shows. And it was it was really cute. I think they had a bull riding thing. I mean, it was really cute. Except for the part that was alright, you did great. Chelcie Rice 14:10 I gotta say, though, when you first pull that out. I thought that was a flying finger of fate from laughing in Asia, but yeah. Which finger to show first it getting easy. We don't want to give it away. Stacey Simms 14:31 All right. So Justin, thank you. Standby. We're gonna move on to Lauren. Now for the other trivia questions. And we're starting with technology. Right this year Insulet changed the name of their hybrid closed loop system from Omni pot horizon to something else. Do you know what they changed it to? Unknown Speaker 14:51 Ah, Unknown Speaker 14:54 no, I don't it's Oh, I'm so bad. No, no, Stacey Simms 14:59 it's Omni. Hi. Lauren Lanning 15:03 I can't remember no go. Stacey Simms 15:06 Sorry, Caitlin. Anybody? No Omnipod five. I don't don't ask me what coober Omnipod five man, Unknown Speaker 15:15 yet Anyone else? No, Unknown Speaker 15:17 no. Justin Masterson 15:19 I know about the Omnipod five as a thing. It just never occurred to me you would change from horizon to five. It feels like a downgrade and Stacey Simms 15:26 it's Omnipod five powered by horizon. Unknown Speaker 15:29 Oh god. Unknown Speaker 15:30 I don't know, either. Okay. Stacey Simms 15:33 Okay, so this one is a little silly, but I enjoyed putting this one together. Major League ballplayer Adam Duvall was diagnosed in his early 20s. He's had a great season with the Atlanta Braves. But in the minors, he suited up with the August green jackets, which is just a great name. What is the mascot of the minor league baseball team? Augusta green jackets. I'll give you three choices because this really has nothing to do with diabetes, but I thought it was funny. Is it an anthropomorphic green jacket? Like you know the Masters little green jacket? Is it a fierce green insect? Or is it a little green golf caddy? Lauren Lanning 16:17 I'm going with the answer. Look for thick, Stacey Simms 16:21 green jacket. green jacket that looks like a person. Yeah, no, it's a green insect. It's the like a yellow jacket. jacket. It's got a little stinger. It's very cute. It's very cute. I had nothing to ask about Adam Duvall. Sorry. All right. Here's a here's another one. You might know this one. Eric church, just one Entertainer of the Year at the Country Music Awards. I was in attendance a couple of years ago when he gave $1 million to a local jdrf chapter at their Gala. What is his connection to diabetes? Is it Oh, go ahead. Oh, we are multiple is his connection. He's got a connection of type one. Is it his mother, his daughter or his wife? Lauren Lanning 17:08 His mother, it is his mother Unknown Speaker 17:10 act. Yeah. Excellent. Yes, his Unknown Speaker 17:12 mom got one. Yay. Stacey Simms 17:16 All right. Um, diabetes, mine ran an article earlier this year referencing how many potential cgms are in the works currently being studied or built or trademarked? How many CGM continuous glucose monitoring systems Did they say are potentially coming? 1929 or 39? Lauren Lanning 17:41 I'm going to go with 29 Unknown Speaker 17:45 it's 39. Wow, Unknown Speaker 17:48 isn't that crazy movie? Unknown Speaker 17:49 Yeah. 39. Unknown Speaker 17:53 Hey, Chelcie Rice 17:56 we really need that many choices. Stacey Simms 17:58 I don't think we're gonna get that many but let's all throw in. Chelcie Rice 18:02 I mean, 39 What are we gonna be buying cgms at like, you know, Kroger or something. Stacey Simms 18:07 People like poor Gary shiner. The You know, there's certified diabetes educator who tries every system he's gonna be covered. Justin Masterson 18:12 So let's just work through all those you can only wear for the time before it really. Stacey Simms 18:19 Unfortunately. Lauren Lanning 18:21 I was on an airplane with him. And I think we were going to London for CWT conference. And i ne had on like, a, he had on a few different pumps testing. Yo, what happens? It was it was interesting. He's Stacey Simms 18:37 amazing. All right, your last question. Great, Chelsea. Chelcie Rice 18:41 No, that was just imagining and trying to go through ATF Yoda. Unknown Speaker 18:45 All that. Unknown Speaker 18:48 Want to explain. Stacey Simms 18:52 Just I'm just beeping every two minutes. Don't mind me. Lauren, here is your show Intel. This is one of the Bibles of diabetes care, right? The Pink Panther book. This is the ninth edition from the year 2000. I think we're all very familiar with this. But the question is, when was the Pink Panther book first published? Was it 1970 1980 or 1990? Didn't didn't. Donna Lauren Lanning 19:25 nine teen. Wait a minute. Wait a minute. It's Monica's Dr. Monica used to go seek Paperchase. Oh, and I used to work for the children's diabetes foundation who publishes the that book. I know this. Ah, it's 1970 Stacey Simms 19:50 it is it is 1970 who knew I didn't know you knew that. That's a Lauren Lanning 19:55 thing. Do the math because Dana was died. Dana Davis was diagnosed And she's got this old and I have to do the math. Stacey Simms 20:04 Yeah. And Barbara Davis center of course is where that so Chelcie Rice 20:07 that free, right? Corning fiberglass marketing? Lauren Lanning 20:13 No I think they paid oh yeah they paid for all the Pink Panther or no did they? Did they pay for it? There were there were very strict rules around how to use the Pink Panther. Well, and everything has been Stacey Simms 20:30 okay in my, in my research, I found that the first two monograph printings were in the 60s created by a parent to their basement using an old army press and sent out for free. So kids gather round and learn how we used to use paper. Actual publication of the book was in 1970. But isn't that crazy? They did have to get they continue to renew the agreement to use the Pink Panther. I have asked many times, Lauren, maybe you can find out for us. What the heck does The Pink Panther have to do with anything? Why The Pink Panther and diabetes? Unknown Speaker 21:06 right why Bart? Burke? Unknown Speaker 21:09 green jacket? Unknown Speaker 21:12 The anamorphic. Stacey Simms 21:15 Yeah, and Okay, so you guys are actually tied at three points apiece Chelsea to take lead. Unknown Speaker 21:20 Oh, my gosh. All right. You're Stacey Simms 21:21 ready. Here we go. Chelcie Rice 21:22 Sure. Let's go for it. Stacey Simms 21:24 All right, the happy Bob app was released this year. It's been a very big hit. You can use it with your CGM readings, and it tells you encouraging messages. But they have since added a snarky Bob who tells you not so encouraging things, it kind of insults you a little bit. And they've added a female counterpart. What is the name of the female counterpart for happy Bob? Is it Karen, Mary Jane or Bobby? Justin Masterson 21:48 Please be Karen please be caring. Chelcie Rice 21:52 Oddly enough, I downloaded this app a few weeks ago. And in fact, it is Karen and I was very surprised that I was like, for real? Stacey Simms 22:03 It is it's the it's like your annoying, annoying neighbor. I've reached out to them. They're gonna podcast like who comes up with this stuff? I Justin Masterson 22:10 just love it. Karen would like to speak to your blood glucose manager, please. Stacey Simms 22:14 Exactly. Chelsea, the in person at the in person friends for life conferences. And they send these out now with the virtual ones as well. They're always colored bracelets. Lauren, back me up here. Right green for people with type one orange for family members. When did they add the bracelets? Was it 2002 2008 or 2012? Chelcie Rice 22:41 I'm just thinking back to when the whole bracelet thing first dropped because because you know what the lance armstrong thing? Unknown Speaker 22:51 Oh, yeah. And Chelcie Rice 22:55 I'm gonna just throw it out there and say 2002 Stacey Simms 22:59 Yes, it was 2002 had nothing to do with Lance Armstrong. Although those rubber bracelets were, you know, probably 90 Gosh, at this point. But the idea was the first couple of years. They you know, they were just trying to start things out. And then they were seeing the kids without their parents around eating. And it was like, well, who has type one and who doesn't have we've got to figure Lauren Lanning 23:22 and when you see a kid sleeping in the hallway with glucagon or et you let them sleep because he's fired. Chelcie Rice 23:31 They had to rule out the whole thing like just get into tranquilizer gun into tagging them like to do a wild kingdom. Stacey Simms 23:40 Didn't my house Anyway, when they were preschool? It's much easier. Alright Chelsea I know you're a big fan of this show. The baby sitters club was a big hit on Netflix. Season Two is coming soon. The characters the character Stacy on the baby sitters club lives with type one of course very popular book series. So at the end of the episode, there were Stacy comes to terms with her diabetes. She asks her parents for a designer diabetes item. What is it? Was it I'll give you choices here. A Gucci fanny pack for pump supplies. A Gucci branded pump clip, or a Gucci cover for her CGM receiver Chelcie Rice 24:25 shows so much Stacey Simms 24:28 It's really good. Kids are way too old but we watched it anyway. And it was very good. Chelcie Rice 24:34 We've been streaming Dexter for the past couple of days for Stacey Simms 24:38 different different audiences. Yeah, Justin Masterson 24:40 five is almost no overlap. Like Stacey Simms 24:43 Mike we're this though. You could see where it could come in handy. Chelcie Rice 24:47 I was gonna what was the first one you said Stacey Simms 24:49 a Gucci fanny pack for pump supplies. Chelcie Rice 24:52 That's what I was gonna go with a fanny pack. Stacey Simms 24:55 And that is correct. It is a Gucci fanny pack. She does not get it. But she Justin Masterson 25:01 does bedazzle the heck out of her pump though. And yeah, it's cool because for the rest of the series, you can see her pump like they leave it visible, which I think is really neat. Stacey Simms 25:10 I think they did a very good job with it. I'm very happy. Yep. All right, Justin Masterson 25:13 Stacy, did you cry when you saw that episode? Stacey Simms 25:17 No, I cried. No, I'll tell you when I cried was the other episode when the dad like the dads falling in love and they don't know if they want him like I know cuz I have a boy with diabetes a different Justin Masterson 25:30 kind of messed up. My daughter was cool as a cucumber and I was just fountains over here. It was a mess. I was Chelcie Rice 25:37 like, I'm not missing anything. Stacey Simms 25:43 All right, well, here's another one slightly different angle here. Chelsea. ominous beeping shut down the Forsyth County Courthouse. Not too far from me in North Carolina earlier this year, as law enforcement investigated a possible bomb threat. It turned out to be a diabetes device. What was it? Was it an omni pod discarded in the trash? a defense attorney with a Dexcom or a judge who let their t slim x two insulin pump run out of insulin. Chelcie Rice 26:17 I was gonna say, what was it that was in the trashcan? You said it was an omni pod. I'm gonna go with that. I'm probably in the trashcan. Because it seems like you know, anybody's going crazy and shutting the place down ahead of in something. Because like, if it was somebody was beeping, they just like get up and run away or something. Stacey Simms 26:33 Oh, yeah, you are correct. That was and that gave it away with the answers very good to see the deductive reasoning that interestingly, this was the second time in about three years that a North Carolina municipal building was shut down by an army i'd beeping. Chelcie Rice 26:48 Previously, God walked through the courthouse. Stacey Simms 26:55 That could happen. All right, our last tell our last show and tell me let me make sure there's nothing that's like, Okay. I'm not my microphone. This is our last show until a pop company had a line of toys like this, each of which was comfortable, sort of on the land or in the water. I think they also had a walrus, they had a penguin they had they would change the stuffed animal every year. The company is no longer in business. Was it? deltec Cosmo, the Animus or a Santee snap? Chelcie Rice 27:35 vaguely remember this, but I'm thinking is second want to animate? Stacey Simms 27:41 You are five for five matches? Yes. And Benny, the Bengal tiger. So of course I had to keep because my son's name is Benny. Chelcie Rice 27:50 What am I Why am I remembering that? For some reason? Stacey Simms 27:53 I don't know why you remember this thing? It's got to be seven years old. But I don't I mean, atomists went out of business officially in seventh 2017 or 2000. Chelcie Rice 28:01 I think when we I think when I was at, for instance, that you that was like the last time anybody who's seen animals that I remember after that they just pretty much is like, you know, walked off into the sunset. Justin Masterson 28:16 And we I remember animus is they went out of business the day after we signed up for an animist pump. Oh, so for my daughter, so she was finally ready to try a pump with tubes on it. And we were like, yeah, we signed up for an animist pump. Yep. And we and we took it home from the clinic and everything and we had just trained on it and they're like animals go out of business. We never took it out of the box. Stacey Simms 28:37 Wow, I'm so mad at them. We love them so much. And I actually it's a long story, but they're one of the reasons why I was able to come into the diabetes community the way that I did they like my blog and I want to speaking and writing for them. And they had this they had great studies on their hypo hyper minimiser. They were one of the first you know, hybrid closed loops that were coming and then Johnson and Johnson pulled the plug. All right, we are in excellent shape. We have Justin I'm actually keeping score which I usually forget to do. Justin Lauren are tied. Chelsea is in the lead. And now it is time to move on to the bluff the listener portion of our show, and we have a real live contestant with us. Tripp stoner is joining us and Tripp you're on the road. Thanks for thanks for jumping in. Unknown Speaker 29:22 No worries. I'm near you. Stacey Simms 29:27 I heard so you're from Atlanta, but you're passing through North Carolina. Um, let me ask you, if you don't mind, tell us a little bit about who you are your connection to diabetes and what's up with your friends for life usually, Unknown Speaker 29:38 um, I am a type one myself. I do a little bit of blogging here and there. I'm not as passionate as y'all are. But I've been with friends for life now for going on. I think four years. I'm kind of behind the scenes most people don't even know I'm on the staff which is a good thing. I'm just there to help whoever needs help. That's pretty much it. Stacey Simms 30:03 Awesome. All right bluff the listener section, you have to guess which of our panelists is telling the real story of something that happened in the diabetes community. Right back to the game in just a moment. But first Diabetes Connections is brought to you by Dexcom. And it is hard to think of something that has changed our diabetes management as much as the share and follow apps. The amazing thing to me is how it's helped us talk less about diabetes. That is the wonderful thing about share and follow as a caregiver, parent, spouse, whatever, you can help the person with diabetes manage in the way that works for your individual situation. Internet connectivity is required to access Dexcom follow separate follow app required, learn more, go to Diabetes, Connections comm and click on the Dexcom logo. Now back to the game and we are moving into bluff the listener. All right, so we're gonna take turns reading here. Our subject this year is diabetes mascots. And they are of course as we've already seen, those adorable furry friends have helped make type one a little less scary for pediatric patients. But honestly they can be a little bit weird. So Chelsea, why don't you go ahead and go first I'm going to give you the floor here let me let me do this. There we go. All right trip can hear us. Chelsea you're gonna read your story. And then after we hear from everybody triple let us know which is the real thing. So go for it. Chelsea. Cool. Chelcie Rice 31:39 Alrighty, Rufus is the adorable teddy bear that jdrf gives out to newly diagnosed families. But many don't know that the bear with diabetes is named after American Canadian singer Rufus Wainwright. As a child growing up in New York, Wainwright was hospitalized with acute appendicitis. Turns out his best friend Brian was in the same hospital receiving a type 1 diabetes diagnosis. The Wainwright recovered quickly, but Brian had to stay for two weeks. Future singer insisted on visiting every day until his friend came home. Later that year, Brian's mother worked with jdrf to create a toy to help kids learn to do shots through play. By then Wainwright's family had moved to Monterey. Also, she named the bear after him to give the boat give the boys a nice way to remember each other. Stacey Simms 32:30 Very nice. Okay, so that is our first story trip as you are listening. Keep that in mind. All right, Chelsea, I'm going to switch you out with Justin. You're up Justin, what's your mascot story? Justin Masterson 32:43 This is a nice follow up story. So after the success of Rufus from jdrf, and Medtronic, Lenny the lion, other diabetes companies decided they needed a mascot to but what animal would appeal to kids and make sense for Omni pod? In the mid 2010, the makers of that system decided to ask their customers Insulet asked kids to come up with not just their mascots name but its species. What kind of animal goes with a tubeless pod type insulin pump. They got some creative submissions such as a dolphin and a puppy named Potter. Get it? PAWD er Potter, Omni pod chose a turtle because they say the shell resembles a pod then because turtles are at home on land and in water just like their system. The trademark for turtle Potter. That's the actual trademark was issued in 2016. And Toby was a central part of omnipods teaching app launch that year. Why is he named Toby? That's only for the turtles to know. Stacey Simms 33:48 Mm hmm. Justin. Okay. And our third story for a diabetes mascot comes from Lauren take it away. Lauren Lanning 33:59 Okay, Tandem is the current sponsor of beyond type one snail mail program, which of course has a cute little snail mascot. But the makers of the T slim x two pump have been working on a separate symbol of their own instead of a fluffy friend. They've decided on a bicycle built for two. That's one meaning for the word Tandem, of course, a bicycle with seats and pedals for two riders, one behind the other. Before COVID hit, they were planning to launch this as a stationary attraction at diabetes conferences. The idea was to have fun contests like how far can you and your dad pedal in five minutes? What happens to blood sugars when you hop on the stationary bike? They were also going to have children at the conferences, decorate and even put features like eyes and smiley faces on the bikes to see if it could work as an actual mascot. All right, so Stacey Simms 34:59 trip. The question is, is the real story? Rufus Wainwright inspiring Rufus, kids picking the turtle for Toby the turtle or tandems bike extravaganza at conferences if it wasn't for COVID Unknown Speaker 35:19 um, I believe it's going to be Rufus. If I remember the story right. She eventually set up quite a few women's sewing those bears together to hand out to other children at their local Children's Hospital. Stacey Simms 35:35 Well, Chelsea, was that the real story? Chelcie Rice 35:41 Let me check your email. Unknown Speaker 35:46 No, no. Stacey Simms 35:50 The there's just enough truth in that one. Yes. There was a wonderful mom the kids name was Brian. So I apologize for sticking that in there. But Rufus Wainwright has nothing to do with Rufus the bear Justin had the real story of Toby the the turtle although I've got to say I wish and Tandem for a licensing fee you can have that idea from me for and I wish your idea was your story there was true I love that one. Justin Masterson 36:18 It does remind me of the the contest that they had to name the the boat and they named it boaty mcboatface. So I think they got a lot better with Toby the turtle they Stacey Simms 36:33 will chosen for that for fooling everybody. Chelcie Rice 36:37 They change it to Rufus our freight train Jones. Unknown Speaker 36:40 Oh, like that Chelcie Rice 36:41 real wrestling fan out there. You know? Yeah. Old School wrestling, you Stacey Simms 36:46 know. will trip. Thank you so much. That was a lot of work. I know on your part to join us. But we appreciate you dialing in and making it work. So thank you so much for playing. Unknown Speaker 36:59 Thank you. Y'all have a good day. It's great to see all of y'all. Unknown Speaker 37:03 You too safe drive and travel. Unknown Speaker 37:05 Thank you. Stacey Simms 37:08 Greet job, everybody. That was funny. All Justin Masterson 37:12 right. I love these stories. They were really well written. Stacey Simms 37:15 Good art. Thank you. That's my favorite part of doing this. The hardest part is just coming up with the object after that. It's easy. Yeah. But man, thank you. Lauren Lanning 37:24 All right. Thank you, OSU. We'll be showing you some royalties on that. How could you not Stacey Simms 37:28 do that man at the conference? That's Justin Masterson 37:31 such a great idea. Stacey Simms 37:33 I'm sure. I'm sure their marketing team has thought of it and dismissed it. Justin Masterson 37:38 Somehow buck off diabetes got through. Unknown Speaker 37:41 Yeah. Chelcie Rice 37:43 Really, really bad ones. Stacey Simms 37:53 are moments people have got a deadline people? Oh, all right. So finally, we are moving on to our limericks now I will read a Limerick to each of you. If you complete it correctly, you will get an additional point. So the topic here is people with diabetes on reality television. So the the answer and I shouldn't give you too much information here. But I think I'm a terrible Limerick writer. So I will tell you that the answer I'm looking for is the name of the show. All right, so Lauren, we're gonna start with you. I apologize in advance these are really bad. I you know, when I learned that on Wait, wait, don't tell me they have like a guy who works on this all week long. He's I don't know if you're not but he's Yeah, but that's what he does. So forgive me. There we go. All right. Remember these reality shows where people with type one appeared. More in this show could be called the CO ket. And a crowd of contestants. Well met Michael among the poor schmoes who didn't get that rose desert he said no thanks on the bachelorette. Yes on the bachelorette. I know the rose gave it away. But Michael apparently was a contestant with type 1 diabetes on a season of The Bachelor. I think it was 2013 I don't watch that one. All right, Lauren, point for you. Excellent. Chelsea, this one's for you. This show is all over the place. With contestants who rarely embrace. Matt came in first, Leo. Well, he's not worst. It's a long road for Unknown Speaker 39:37 The Amazing Race. The Amazing Race. Stacey Simms 39:39 Yes. Dr. NET strand, one that a few seasons back and Leo is currently a contestant. Hopefully by the time this airs, he will still be on the show. And not out of it yet. So and Leo has a really we talked him for the podcast he lives with type one word, exactly type one but he head was born with hyper hyper insulin ism and had to have most of his pancreas removed. And then he lived pretty normally until he was 19 when he developed diabetes, but we all spotted his Dexcom on episode one. And I tracked him down. Got him on the show. All right, Justin, this is for you. Ready? This competition for fame? features cyclones and Rams and some flames. Chris trained round the clock. Got a hug from the rock. We spotted his decks on Unknown Speaker 40:35 okay, I can do this. Stacey Simms 40:37 This is probably the hardest one sorry, Justin Masterson 40:39 the rocks on it. There are flames involved. Uh, the Titan games? Stacey Simms 40:45 The Titan games? Yeah, the right route. And yes, Chris Rutan competed. Yeah, Season One of the Titans. Justin Masterson 40:51 I remember that episode. That was like the one that my daughter called me downstairs to show Stacey Simms 40:55 me and got a big hug from the rock. Yeah, that was very nice. All right. So we have totaled up the points, which which don't matter for pride. Chelsea is the winner. But everybody gets a prize. Everybody gets a prize. It's just Justin Masterson 41:10 for Michelle, did I come in dead last? And does Michelle somehow get punished for Unknown Speaker 41:14 no actually tie Stacey Simms 41:18 it all around. So in summary, Unknown Speaker 41:23 we have Stacey Simms 41:25 Caitlyn, coming in for a tie for second with Michelle. And fee and Chelsea are the winners. So congratulate all around but it's really well done. Really, aren't we all winners though? And it comes right down to it. Justin Masterson 41:44 I'd like to think so. But some of us are technically and more accurately winners. And that's Chelsea. Stacey Simms 41:48 Well, some of us will find out for winners. If we find out if the show. In the couple of minutes that we have left. Let me just go around and say a thank you. And maybe just give you guys a little bit of a last word. Lauren, you have been amazing keeping the muffles going and everything had friends for life. How's it been for you this year? Are you enjoying it? Is it just more work for you? Lauren Lanning 42:11 I know i'd love it. I'd love the connection. I didn't think that a online would still have the same feel. But it's great connecting with my muffles every other week and hope everyone can join us. Stacey Simms 42:26 Excellent. And Justin, um, you know, I can't imagine it's easy doing this quarantine thing you know, as you were with your family and your daughter was one I know it's not easy for any of us. Anything I see a guitar in the background, what are you doing to keep busy? Justin Masterson 42:39 Yeah, I'm doing a lot of this. A lot of playing music. And I've been one of those folks who has dug into you know, a little bit of cooking and a little bit of fixing the house and I'm not making soap like Chelsea, but I'm doing my very best with what I have. And I'll put in a plug for the dads group. We love being able to run the dads group at friends for life. And if you're not already a part of it, and you're a dad, we'd love to have you I have had some of the most moving experiences of my diabetes journey at the at the men's groups and when amazing questions and amazing learning and then just a lot of camaraderie which I really appreciate. Stacey Simms 43:19 It is such a gift for all parents to be involved in things like that. It really is a gift for your child's if you're dead thinking about it. You've been reluctant because you know, are your manly man, guys don't do that. Please do that. It's wonderful. Justin, thanks for bringing that up. Unknown Speaker 43:31 But Stacey Simms 43:32 Chelsea, where can we buy your soap? I'm not kidding. Chelcie Rice 43:37 No. I mean, you can follow me on like, what Instagram type one comedian type tip number one comedian, Instagram because I'm always, you know, posting pictures on there because of just for the heck of it. I'm not really you know, trying to sell but I'm right, because I don't have like a business license or anything. And you got to have insurance when you're selling something that you're gonna rub on your body and then cause somebody like to lose, you know, you know, something, they made some organ that they may need something like that. So I'm willing to like you just pay me to ship and I'll send you some soap. It's no big, big whoop. Stacey Simms 44:13 And I have to ask you, is there anything that you've made? That's been more interesting? I've seen a couple of things that you've called disasters that I still think are beautiful. Chelcie Rice 44:21 Yeah, I mean, there was one that one of the things that happens when you you mix the lye water into the oil sometimes if you add some additives like fragrances, they react differently. And one that I put in there just like turned it didn't look like cottage cheese. And I thought it was like oh well and so but I put it into the mold anyway and I colored it with a little orange and little yellow. And when I when I when it's solidified it looked like Colby cheese. And so I mean like and the funny thing is they turned out to be really good soap is a really good hand soap. I don't know what to put in it. Oh What you know percentages, but it comes out to this really nice handsoap that doesn't leave your hands all stripped. And I was like, Okay, great. Now I don't know how to do it again. So, memories. Stacey Simms 45:14 That's a great trick, but I can only do it once. Yeah. All right. Wonderful. Well, as usual, we got off topic of diabetes. But thank you all so much for joining me on this for another edition of Wait, wait, don't poke me. And maybe we'll do it again sometime. But thank you all so much for being here. I hope you enjoyed it and had a couple of laughs Unknown Speaker 45:33 Thank you. Lauren Lanning 45:34 It was fun. Thank you. Unknown Speaker 45:41 You're listening to Diabetes Connections with Stacey Simms. Stacey Simms 45:47 I love doing the game show episodes, there's so much fun to put together. I would do it every week, if I had the time. And if I could come up with that much diabetes trivia. Anyway, you can listen to our previous weight weights at Diabetes connections.com there is a very robust search on the website with more than 340 episodes. Now, we really want to make it easy for you to find what you want. So you could just search weight weight or game show this past summer at friends for life. I did a Hollywood Squares because zoom just looked like that to me. So I did Hollywood Squares for the game show but you can find all of that and much more over at Diabetes connections.com Thank you to my editor john Buchanan. So for audio editing solutions, and thank you so much for listening. I'm Stacey Simms. I will see you back here next week. Until then, be kind to yourself. Benny 46:43 Diabetes Connections is a production of Stacey Simms Media. All rights reserved. All rounds avenged Transcribed by https://otter.ai

Today, we have Justin Betancourt joining us. Justin is an incredible human being. He is a bad-ass twenty-seven-year-old Mexican-American in corporate finance, and he is on the show with us today to talk about his life, his love, and what it was like growing up in his tight-knit immigrant family.  Justin comes from a humble background. When he was in his twenties, he was in college doing a sociology criminal justice degree, minoring in dance and Spanish. He was also killing it in the restaurant industry at the time. Then, he decided to make a big jump, from being an artistic and creative soul in the food industry, straight into the world of corporate finance.  Why Justin decided to make the leap Justin and his brothers and sisters all share the same goal. Their goal is to be successful and give their mom and dad what they couldn’t afford to give their kids while they were growing up with all six of them living cramped up together in a studio apartment.  Their home was always full of joy Justin’s parents did a great job of never letting their kids feel poor. Although they shared small living space, and they didn’t have much money, their home was always full of love and laughter. So Justin and his siblings wanted to be successful so that they could be in a position to give their parents a home of their own, a car, and whatever else their hearts desired.   Success While he was growing up, Justin wanted to become a lawyer because he always thought that being a lawyer would help him to help his parents out. Most people don’t understand Generally, people tend to think that parents should be taking care of the kids and not the other way around. So, most people don’t understand what it means to go off to college and send money back to your parents. And they don’t understand why one would even want to do that.  Social security Justin and his sisters grew up quickly. At the age of ten, Justin already knew what social security was and what it did.  The social security law In 2008, the social security law kicked in. That meant that anyone who hired anyone who was not a US citizen would get fined. So Justin’s father, who was overqualified for what he was doing, lost his job straight away because he was not a US citizen.  Learning responsibility at a young age Money was always a problem in his family while Justin was growing up. His parents often used to argue about money, and he and his siblings could hear everything they were saying. The upside of that is that Justin and his sister matured very quickly, and they learned how to be responsible, work with numbers, keep their cool, and stretch things if they needed to. A dominant human being Justin is a dominant person, and he is also a gay male. Interestingly, he takes on the role of the protector in his relationship with his partner, Christian, who also has a strong presence. An advocate for preventing bullying Justin got bullied at school, and now he has become an advocate for preventing bullying. Coming out Justin didn’t come out. He got outed by the bullies at his high school. And he came out to his family when he was twenty-one. His parents were more understanding about it than he thought they would be.  Moving away  Justin is very close to his family, and they have always been a big part of his life, so it was distressing for him to move away from California, where his family lives, to Kansas City.  What makes you happy? Justin’s partner, Christian, found it difficult to understand his strong attachment to his family early on in their relationship. He took some time to get to understand that being of service to them makes Justin happiest.  George Floyd George Floyd’s passing has had more impact on Justin recently than COVID ever has because, as a result of it, he got to learn about everything that got withheld for the past 400 years. The Maasai Tribe Justin and Christian, his partner, love to travel, and Christian used to work for National Geographic. On one of their trips, they went to Kenya to visit the indigenous Maasai tribe.  Giving back Justin’s perfect job would be where he was allowed to run with his ideas, within banking, a dance concert, or a fashion show. For him, it’s all about giving back, and giving back is about talking, interacting, and learning from one another. He loves to show people that things, like traveling, are often a lot easier and more affordable than they thought. Links and resources: Justin on Instagram    Seraphiend on Instagram Seraphiend Website

Due to Larry deleting his Evil Dead review audio and failing to recover it, we had to change course. So Justin thought it would be fun to come back to HAWT Topics, and this time we get weird! Justin discusses his hatred of Mulan and next gen gaming, Rachel brings more alien talk and Larry introduces the idea that we live in a simulation! Special thanks to Marcus Brown for becoming our newest patron!!

Episode 082 - Justin Wineburgh, President and CEO of Alkemy X This week's guest is the President and CEO of Alkemy X, a production company that brings "big ideas to life by working together in an end-to-end process that allows (them) to ideate, produce, and deliver faster (and better) than you ever thought possible."  Alkemy X has offices in offices in Philly, LA, NY, and Amsterdam, and their team has a proven track record of bringing a unique approach to every production or project they are involved in. Justin is not your average lawyer. In fact, as Justin points out during this episode, he considers himself a "reformed lawyer." He built the entertainment practice at Cozen, by maintaining strong friendships that eventually led to a big opportunity.  In the course of representing one of Justin's best friends, in a lawsuit over the film The Ring, Justin found himself quickly making a name for himself as an attorney that could help film and entertainment producers get things done. This opportunity begot other opportunities, which eventually led to Alkemy X (check them out here: https://www.alkemy-x.com/), a production company based in Philadelphia, reaching out to Justin because the company was failing. Alkemy was hit hard by market factors (the commoditization of post-production equipment, consolidation of the market for post-production services, etc.), and found itself spread thin, having difficulty in a tough film/media production market. Justin, who at the time had served as outside counsel for Alkemy, came up short when he tried to help by recruiting a new CEO to rescue Alkemy. That’s when Alkemy's Chairman of the Board asked Justin if he would be willing to take over the company. This was in November 2015, and Justin had built a large media-and-entertainment law practice at Philly-based Cozen O’Connor, and was enjoying life as a partner. Justin, knowing the media and entertainment business to be a fickle one, actually said "no." But, ultimately that did not end the discussion. Justin knew his life would be pretty solid if he continued on at the firm, but wanted a challenge.  Something inside of him told him this new opportunity could provide a big upside as well as add some excitement. As Justin mentions in this episode, he just thought to himself "the worst thing that can happen is I have to go back to being a lawyer."  So Justin finally decided to resign from Cozen and take on a new challenge at Alkemy. He started on February 1, 2016 and has since transformed Alkemy into a top production house, including receiving recognition by winning six 2019 Addy Awards from the Philly Ad Club, including "Best of Show" for The Plastic Ocean. Justin has also expanded the business and added a strong VFX line. Here for your listening pleasure are the Self Made Strategies of Justin Wineburgh. On this episode you will hear Justin discuss: How Justin started a thriving media and entertainment legal practice Why doing something once really well can catapult your career The importance of being an active student, even in the face of great success How to identify the leading minds in your field and learn from them Why understanding the important details of your business is critically important for success (in Justin's example, from the episode, as distribution outlets were changing formats were changing that brought on the need to understand the impact of those changes on a budget of a project) Why asking the right questions asking as well, and why you shouldn't have any shame or feel weakened by asking someone to elaborate How to find the skills and assets that uniquely qualify you to be successful Justin's best practices for bringing an organization "back from the brink," as he did with Alkemy X Production Credits: This Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was produced and hosted by Tony Lopes, REMOTELY (because of COVID-19) in Philly; and edited by...

On this episode of the Healthy, Wealthy and Smart Podcast, I welcome Daniel Chelette, Amy Arundale and Justin Zych on the show to discuss some questions from our presentation at the Combined Sections Meeting in Denver, Colorado entitled, Turning the Road to Success Into a Highway: Strategies to Facilitate Success for Young Professionals. In this episode, we discuss: -How work-life balance evolves in your career -The physical therapy awareness crisis -How to tackle the female leadership disparity in physical therapy -Burnout and when to pivot in your career -And so much more! Resources: Amy Arundale Twitter Daniel Chelette Twitter Justin Zych Twitter   A big thank you to Net Health for sponsoring this episode!  Learn more about Four Ways That Outpatient Therapy Providers Can Increase Patient Engagement in 2020!   For more information on Daniel: Daniel Chelette is a staff physical therapist at Orthopedic One, Inc., a private practice in Columbus, OH. He graduated from Duke University with his Doctorate of Physical Therapy in 2015. He is also a graduate of the Ohio State University Orthopedic Residency Program and Orthopedic Manual Therapy Fellowship Programs. He became a Fellow of the Academy of Orthopedic Manual Physical Therapists in April. Since June of 2018, he has served as the Chair of the Central District of the Ohio Physical Therapy Association. Daniel’s interests include evaluating and treating the complex orthopedic patient, peer to peer mentorship, marketing and marketing strategy and advancing the physical therapy profession through excellence, expert practice, and collaborative care.   For more information on Justin: Dr. Zych currently practices physical therapy in Atlanta, GA as an ABPTS certified orthopaedic specialist (OCS) and a Fellow of the American Academy of Orthopaedic Manual Physical Therapists (FAAOMPT) with Emory Healthcare. Additionally, Justin is an adjunct faculty member with Emory University’s Doctor of Physical Therapy program and a faculty member of Emory’s Orthopaedic Physical Therapy Residency. Justin earned his Bachelor of Science from Baylor University, then graduated from Duke University with his Doctorate in Physical Therapy. He has completed advanced training in orthopaedics through the Brooks/UNF Orthopaedic Residency and OMPT Fellowship programs, while concurrently practicing as a physical therapist and clinic manager in Jacksonville, FL. Justin is actively involved with the Academy of Orthopaedic Physical Therapy and Academy of Physical Therapy Education. He has identified his passions lie in clinical mentorship and classroom teaching, specifically to develop clinical reasoning and practice management for the early clinician.   For more information on Amy: Amelia (Amy) Arundale, PT, PhD, DPT, SCS is a physical therapist and researcher. Originally from Fairbanks, Alaska, she received her Bachelor’s Degree with honors from Haverford College. Gaining both soccer playing and coaching experience through college, she spent a year as the William Penn Fellow and Head of Women’s Football (soccer) at the Chigwell School, in London. Amy completed her DPT at Duke University, and throughout as well as after, she gained experience working at multiple soccer clubs including the Carolina Railhawks F.C. (now North Carolina F.C.), the Capitol Area Soccer League, S.K. Brann (Norway), and the Atlanta Silverbacks. In 2013, Amy moved to Newark, Delaware to pursue a PhD under Dr. Lynn Snyder-Mackler. Working closely with her colleague Holly Silvers, Amy’s dissertation examined primary and secondary ACL injury prevention as well as career length and return to sport, primarily in soccer players. After a short post-doc in Linkoping, Sweden in 2017, Amy took a role as a post-doc under David Putrino at Mount Sinai Health System and working as a physical therapist and biomechanist at the Brooklyn Nets. Outside of work, Amy continues to play some soccer, however primarily plays Australian Rules Football for both the New York club and US National Team. Amy has also been involved a great deal in the APTA and AASPT, including serving as chair of the AASPT’s membership committee, Director of the APTA’s Student Assembly, and as a member of the APTA’s Leadership Development Committee.   Read the full transcript below: Karen Litzy (00:00): Hey everybody, welcome to the podcast. I'm happy to have each of you on and I'm going to have you introduce yourself in a second. But just for the listeners, the four of us were part of a presentation at CSM, the combined sections meeting through the American physical therapy association in Denver a couple of weeks ago. And our talk was creating a roadmap for your physical therapy career. And afterwards we had a Q and a and we just had so many questions that we just physically couldn't get to them due to time constraints and the such at CSM. So we thought we would record this podcast for the people who were there and the people who weren't there to answer the rest of the questions that were in our Slido queue. Cause I think we had quite a bit of questions. So, but before we do that, guys, I'm just gonna shoot to you and have all of you give a quick bio, tell us who you are, what you do, what you're up to, and then we'll get to all of those questions. So Justin, I'll have you start. Justin Zych (01:00): Sure, so I'm Justin Zych. I'm currently with Emory university. I am teaching in an adjunct role with the DPT program and then also the orthopedic residency. I went through and did an orthopedic residency and manual therapy fellowship through Brooks rehab in Jacksonville and did my PT education with Duke university. Daniel Chelette (01:28): Hey everybody. My name's Daniel Chelette. I also graduated alongside Justin from Duke in 2015. And also completed an orthopedic residency at the Ohio state university and then stayed on and completed a fellowship and with manual therapy at Ohio state as well. And then worked in an outpatient orthopedic clinic for a couple of years and then was fortunate enough to have the opportunity to join on and work as a physical there, the player performance center with the PGA tour. So actually up to two months into that and it's been a pretty cool experience. So that's where we're at right now. Amy Arundale (02:15): Hi, I'm Amy Arundale. I'm a physical therapist and biomechanistic with the Brooklyn nets. I also went to Duke although a few years before Dan and Justin and then worked in North Carolina for a little while as a sports physical therapist as well as working with a large soccer club before going and doing a PhD at the university of Delaware under Ireland Snyder Mackler. So did research on primary and secondary ACL injury prevention did a postdoc in Sweden with Juan activist and Martin Haglins before moving here to do Brooklyn. Karen Litzy (02:56): Well, thank you all for joining me and allowing the listeners to get a little bit of a glimpse into our CSM talk for those who weren't there and for those who were, and maybe we didn't answer their questions while we were there. We can answer it right now. So Daniel, I'm going to throw it to you. I'm going to have you take the lead for the remainder here. So take it away. Daniel Chelette (03:20): Let's do it. All right, so just a quick little background of the foundation or basis for this talk. It really focuses on some lessons and things that we have learned through the four VAR unique experiences up until this point about professional growth and professional development and things we've learned, the easy way and things we've learned the not so easy way. And just tidbits of wisdom we've picked up along the way and we thought it'd be valuable to put it together and have a talk for CSM. And that's kind of what well what the basis of all this was. So towards the last portion of the talk we just opened up wide open Q and A. and we got through a few questions but we've got a handful more that we're going to go with. So we're going to start out with let's see. What do you recommend for the future PT that wants to get involved in a specific section of PT but wants to remain local to their community? Amy Arundale (04:26): I can start with that one. I think one of the nice things about being involved in the like sections is a lot of times they actually are based where you're at. So they don't necessarily, they may require going to conferences but they sometimes don't even require that. So it's really easy actually to stay local and still contribute and get involved in the sections. Really. The big piece there and is just reaching out and saying, Hey, I'm really interested in getting involved. How can I volunteer? And that might be, you know, helping with a membership that, which might be making phone calls or emails or following up with people who have maybe accidentally dropped their section or their APTA membership. It might be helping with various other projects, but a lot of times those are actually you know, maybe they're internet based or they're going to be through conference calls. So it's pretty easy to stay local. Karen Litzy (05:27): Yeah, I think that's a great answer. I'm pretty involved in the private practice section of the APTA and I would echo what Amy said. A lot of you can get involved in committees. So a lot of the sections have individual committees and most of that work is done online with, maybe you have to go to the annual meeting of that section, but that's just once a year. And the good news is if you're doing a lot of things online, you're meeting people. When you go to, let's say the section meetings each year, you'll get to know people in your immediate local area. And it's a great way to start making and nurturing those connections in those relationships. So then you'll have people in your immediate area that you can go to for guidance and just to hang out and have fun as well. But I think starting, like Amy said, just have to ask. Daniel Chelette (06:27): Yeah. That’s beauty of the age that we live in is that it's really easy to connect be a long distance. So technology allows us to do that. And I'm a part of a committee through the American Academy of orthopedic manual physical therapists. It's the membership committee. And everybody's all over the place where all across the country. And that was just something I got plugged into and I've met a lot of cool people through it and have made some connections within that realm. Be that, so there's a lot of different like online and long distance ways that you can get connected without being connected, which would be, is it helpful if there's a particular area you want to stay in, but you still want to get connected? Two people within your community but also outside. Karen Litzy (07:17): All right, Daniel, go ahead. Take it away. Daniel Chelette (07:21): All right. We're stepping it up here. This next, and this is a good metaphysical question. Do you compartmentalize your life? How do you approach the interaction between family and professional domains? Justin Zych (07:36): So yeah, that is a really deep question. I'll try to go through and answer to the best of my ability. I think that that intersects a little bit with my section of the talk, which really focused on trying to make sure that you could handle all of the new responsibilities that come with being a new physical therapist. I'm getting used to the responsibilities and productivity expectations, but while also at the same time understanding that it's important to have a balance outside of the clinic and a really good work life balance. So as far as compartmentalizing it, I don't know if I've specifically sat down and tried to put things into boxes. I do have a little bit of a blend. I mean, even my wife works for a different physical therapy company, so we share a little bit of a shared language with that. Justin Zych (08:24): But it's important that whether it's documentation or other things. When I leave the clinic, I try to leave and make sure that I have a little bit of time for me and time to focus on whether that's my own professional development going and taking advantage of opportunities like this to meet and talk with other people or just relax and kind of step away from the responsibilities that you go through throughout the day. So that's a great question, but a very, I think you're going to find a bunch of individual answers from it. Daniel Chelette (08:56): Yeah, I think it really, it's an individual question kind of like Justin mentioned in, I think for me. What I've found is, you know, maybe well work life, work life balance, particularly going through residency and a fellowship you know, work life balance, a 50, 50 split, maybe not completely realistic, it's a work life division. So where you just have, you have things within your life, be it relationships or activities or whatever. We are able to unplug a little bit from work. And those might be bigger parts of your life at different points in your life. But it's being able to, you know nurture and engage in all aspects of who you are as a person. And not just work, work, work, work, work but kind of be guided by what you're passionate about, what's important in your life. And those will take up bigger sections of your life pie at different points in your life. So it's just important to try to have a division but not necessarily think that you have to keep that division at a certain level at all times throughout your life because life changes. Amy Arundale (10:11): So my old advisor LENSTAR Mackler and I've also heard Sharon Dunn use the metaphor of juggling. And they talk about juggling rubber balls and crystal balls. So your crystal balls being the things that are like really, really important. The things that you have to keep in the air because if you drop they shatter, so those might be like family, they might be important relationships. They might be work. And then you also then also have rubber balls. So rubber balls would be then things that if you drop they'll bounce back. They're not quite as crucial to keep in the air all times. And, that balance between some of those rubber balls and crystal balls is always going to change. But that there are some things that you have to keep in the air and some things that you can let drop or you might have, they might have a different kind of juggling cycle than others. Amy Arundale (11:07): So yeah, I think it changes from time to time. You know, I've had periods of time where I've basically just worked full time. My postdoc was a great example. I was basically, you know, going to work during the day working on postdoc stuff and then coming home and trying to finish off revisions on my PhD papers. And I was in a long distance relationship at the time, so it kind of just worked that I was literally working, you know, 14 sometimes 14, 16 hours a day. That's not sustainable for a long period of time though. And I'm guilty of sometimes not being good at that balance. I would like to think as I've gotten older, I'm better at creating time where I'm not working or you know, actually taking vacations where I'm putting an email like vacation, email reminder on and not looking at emails. Amy Arundale (12:04): But it's going to change from time to time. Those priorities will change as your life changes. So I don't know if it's necessarily compartmentalizing, but prioritizing what needs to be, what's that crystal ball? Are those crystal balls and what are those rubber balls?   Karen Litzy: Okay. You guys, they were all three great answers and I really don't think I have much to add. What I will say is that as you get older, since I'm definitely the oldest one of this bunch, as you get older, it does get easier because you start to realize the things that drive your happiness and the things that don't. And as you get older, you really want to make, like one of my crystal balls, which I love by the way, it's Sharon Dunn is genius obviously. But for me, one of my crystal balls I'm going to use that is happiness. Karen Litzy (12:58): And so within that crystal ball, what really makes me happy. And that's something that I keep up in there at all times. And at times maybe it is work. Maybe it's not. Maybe it's my relationship, maybe it's my family or my friends or it's just me sitting around and bingeing on Netflix. But what happens when you get older is I think, yeah, I agree. I don't know. And I think we've all echoed this, that I don't think you compartmentalize. You just really start to realize what's the most meaningful things for you. Right now. And it's fluid and changes sometimes day to day, week to week, month to month, year to year. Daniel Chelette (13:55): All right. And one, one quick thing on that last question. Kind of a hot topic, particularly in the medical doctor community is burnout and resiliency and you'll see those terms thrown around a lot. And I think a big thing is to realize that those types of things as far as burnout and kind of getting to a point, we're just sort of worn out with what with the PT professional, which do on a daily basis everybody's susceptible to it. You know, we can all get caught in this idea that maybe we're indestructable or you know, Oh, I can take on as much as I wanted to or need to like machine X, Y and Z. At a certain point it's a marathon, not a sprint. And you have to sort of like Karen and Amy alluded to that prioritization is huge. And definitely gets a little bit easier as you gain more life experience and kind of see what matters and maybe what doesn't so much. Daniel Chelette (14:51): Okay, now they're kind of good solid question here. So I'm going to paraphrase a little bit in, So companies, businesses usually do something really specific now for a specific product or a service or something like that. They focus on one thing. Daniel Chelette (15:02): In PT, we do many things. Is there an identity crisis within the profession of physical therapy? And how do we address it? So I’ll kind of get the ball rolling? That's a heavy question. I think to a certain degree, I don't know if I would say crisis, but I do think at times like I use the situation of if somebody asked me what physical therapy is. Initially I have a little bit of a hard time describing it. I think, I guess the mission statement of the vision 2020 is sort of what I fall back to. It's a really good snapshot of how we can describe what we do. It's basically helping to optimize and maximize the human experience through movement and overall health and, you know, but that in itself is a little bit vague and a big picture and sort of hard to really put a specific meat too. So, yeah, I think, I think to a certain degree it's a little bit hard to say what is physical therapy’s identity? What do you guys think? Amy Arundale (16:21): I would say, I don't know if we have an identity crisis, but I think we have an awareness crisis. I think the general public's knowledge and awareness of physical therapy and then also within the medical profession, the awareness and knowledge of what physical therapy is I think is a massive problem because that knowledge and awareness isn't there. And probably part of it then comes from us. I think, you know, Dan, what you're saying, I think that is that kind of, if we can't describe ourselves then no wonder other people can't figure out what we do or how we do it. So I'll give a shout out actually to Tracy Blake who's a physical therapist and a researcher in Canada. And one of the things that the last time when we sat down and had a chat was, she kinda gave me this challenge was if someone were to walk up to you and ask you what you do, come up with a way to describe what you do without using any medical terminology. Amy Arundale (17:28): So without using movement, without using sports, without using some of our fallback terminology, like come up with that elevator pitch of this is what I do. So I'm happy if you've got that at the ready. If you understand that, if you can kind of, yeah, the drop of a dime, give that, you know, five seconds spiel about what physical therapy is, then suddenly, you know, that person knows. But we've all got to have that at the ready and we've all that. I'd be able to do that so that we can put it in a common language that, you know, your next door neighbor can understand, that your grandmother can understand. So when they come to you and say, you know, you know, my hip's been bothering me for six weeks and I've been going to a chiropractor you've got that language to be able to say, well, have you thought about physical therapy? Amy Arundale (18:29): When you're talking to a doctor in a hospital or even just in a, you know, normal conversation you know, you've got that ability to say, well, Hey, you know, what about PT? Yeah, let's not put them on an opioid. Let's get them into physical therapy. So I think it's really a Big awareness crisis.   Karen Litzy: Okay. So Amy then my challenge to you is to Tracy's point, how do you answer that question? And then I haven't even bigger challenge though I'll say to everyone, but how do you answer that question?   Amy Arundale: So I've written it down. Let's see if I can get it right. The short version of mine is that my goal is to help athletes at all levels develop into their optimal athletic being as well as develop their optimal performance. What if someone says, well, what do you mean by optimal? That's a good question. What does that mean exactly? How do I help you become the best you can be? Karen Litzy (19:27): Okay. Not bad. Not bad. Excellent. Very nice. Very nice. So now I have a challenge for the three of you and let's see. Daniel, well, no, we'll start with Justin. Let's put him on the spot first. Great. All right. So I was at an entrepreneurial meetup a couple of years ago, and the person who was running this, Mmm gosh, I can't remember his name now. Isn't that terrible? But he said, I want everyone to stand up. In five words. So you have five fingers, right? Most of us. So in five words, explain to me what you do. So talk about stripping it down to its barest essentials. Simplifying to the point of maybe absurdity. It's hard to say what you do in five words, but Daniel, I'll start with you. So someone comes up to you and you say, I'm a physical therapist. Five words. This is what I do. Help people live life freely. Karen Litzy (20:48): Okay. That's not bad. Not bad. Justin. Justin Zych (20:51): I'm not going to use a sentence, but facilitate. Educate. Yeah. Facilitate. Educate. Empower. Does that count that I repeated like six. Now, restore, empathize. Throw the thighs in there. Karen Litzy (21:09): Nice. Yeah. When I did this for this little meetup, I said, I help people move better. That's what I said. Those were the five words. I help people move better. But I do like where I think maybe if we put our heads together and we mashed up all four of ours, I think we'd come up with a really, really nice identity statement that is maybe 10 words. So maybe we can put our heads together after this and come up with a nice identity statement made up of 10 words. And if we were at CSM, we would have the audience do this. This would have been one of their action items. So what I'd be curious is for the people listening to this, you know, put an action item put, what are your five words, what would you do to describe what physical therapy is? And then if you're on Twitter, just tag one of us. You can find all of our Twitter handles at the podcast, at podcast.healthywealthysmart.com in the show notes here. So tag one of us and let us know what your five words are because I'd be really curious to know that. Excellent. All right, Daniel, where are we at? Justin Zych (22:42): So actually I want to, I still want to go back to the last question cause I think there's a really good point in there. So Amy hit it really well with the awareness issue versus the identity crisis within our profession. I, I think one of the things that sets us apart is how dynamic we're able to be. And the skill set that we're given in, you know, when we have our DPT education and when we graduate, you know, granted, you know, we're using the term as a generalist where you can go and specialize further. But I think that that's a, that's a rare but very very powerful trait of our profession is that we're able to help across a spectrum of a lot of patients. The challenge that I would say if that question was worded a little differently is if we focus specifically just on one section, so is there an identity crisis within the orthopedic section? Justin Zych (23:36): If somebody comes in and they have hip pain, are they going to be treated differently by all four of us and then therefore does that make it really tough for us to come up with this five words, 10 words statement? Because we're, we're very heterogeneous in how we, how we address patients still kind of within specific subsets. So I think that's probably the bigger crisis if you will. We still have a, you know, even within specific sections, a 10 lane highway instead of, you know, two or three based off of specific patient needs. Karen Litzy (24:10): And do you think that publication of CPGs helps that it for people who, and this is going off on a totally other question, I realize that, but following up with that, do you think CPGs published CPGs help with that and staying, I guess up and current on the literature can help with that? Do you feel like that is something that might close that gap of huge variability? Justin Zych (24:39): Yeah, I think the way that they're designed, that's exactly what they're trying to do is they're trying to take all of this, this you know, research literature review that we should all be doing and put it in a really nice, you know, consensus statement for us and then give us, you know, specific things to look deeper into the CPG. So I think that it's there, it's just again, how do you, is everybody finding that? And if they are finding it, are they applying it properly, you know, towards their practice. So I like that the information is coming out there. At this point, I'm not completely confident that it's reaching throughout, you know, the spectrum of everybody that it should be. But hopefully, you know, it continues, especially with, as we have new people graduating, we really start to develop that as more of the norm. And then it's a lot easier to not necessarily standardize but get everyone in in a couple of lanes instead of 10 lanes. Daniel Chelette (25:36): So Justin, just to play devil's advocate what about the good things that come with having 10 lanes versus two? And there's some people that I completely am on board with what you're saying, but I think there are plenty of folks that would say, well that's the beauty of physical therapy is that it can, you know, you can really make it make it individualized and what it is to you and you can treat. Obviously there's principles that you abide by, but you can be different then the PT next to you and different to the PT next to them and I can still offer high value. What would you say to somebody who would say that? Justin Zych (26:26): I think that your statement you just said is completely fine. But, the issue that comes about that is that therapist who wants to provide the individual approach, have they, you know, exposed themselves to enough different approaches or different ways that they would look at it, that they can be truly individual to the patient instead of saying, okay, I'm going to focus on I’m a, you know, to throw anyone or anything under the bus here, but I am specifically a Maitland therapist. I'm specifically a McKenzie therapist. And then that approach fits that patient all of a sudden, as opposed to being able to expose yourself enough to be able to flow in and out. Again, based off of what you said, which is I completely agree with that individual approach. So making sure that you have that dynamic flexibility to cater your skills. Sorry, a little bit of a tangent there, but can't help myself. Amy Arundale (27:37): I'll piggy back and put a shout out to people who want to get involved. But one of the things that the orthopedic and the sports section, I'm going to go back to their old names, the orthopedic section and the sports section. In the newer clinical practice guidelines. One of the things that I think Jay has done a great job of is kind of forming committees around each guideline on implementation. So when we did the knee and ACL injury prevention clinical practice guideline, we actually had a whole separate committee that we pulled together that was in charge of how do we help disseminate this information and help clinicians implement it. So that was putting together a really short synopsis for clinicians, a pamphlet or just like one pager that can be like just printed off and given to a clinicians. It was two videos. So videos of actual injury prevention programs, one for field based athletes on one for court based athletes. But getting those out, just like you talked about Justin, you know, that that's sometimes where that or that is where that gap between research and clinical practice comes. And that implementation is so important, but it means that yeah, there's a chance to get involved for people who are interested in helping those guidelines really kind of truly get disseminated in the way that they need to be. Karen Litzy (29:04): Great. And I think that's also really good for the treating clinician because oftentimes as a treating clinician, we feel like we're so far removed from the researchers and even from the journals that you think, well, what is my contribution going to do? Like how can I get involved? I'm the J word, just a clinician. And so knowing that these committees exist and that as a treating clinician, you can kind of be part of that if you reach out to get involved I think is really important because oftentimes I think clinicians sometimes feel like a little Karen Litzy (29:42): Left out, sort of and left behind as part of the club, you know. So I think, Amy, thank you so much for bringing that up. And does anyone else have any more comments on this specific question or should we move on to the next one? Daniel Chelette (29:59): Alright. So Amy and Karen, this question is geared towards you guys. So the question reads while PT is a female dominated field, there is still a disparity in female leadership. Do you have advice for female student physical therapists who may desire those leadership roles? Karen Litzy (30:24): I would say number one, look to the APTA. Look to your state organization, look to your, even where you're working and try to find a female physical therapist or even look to social media, right? Look to the wider world that you feel you can model. So I think modeling, especially for women, for people LGBTQ for people, minorities is so important. So you want to look for those models. Look for the people who are like, Hey, this person is kind of like me. So I really feel like I can follow a model, this person, I would say, look to that first and then follow that person, see what they're doing, try and emulate some of, not so much of what they're doing in PT, but how they're conducting themselves as a professional. And then like I said, during our talk, reach out, you know, try and find that positive mentor of try and find that the mentorship that that you are seeking and that you need and that you feel can bring you to the next level, not only as a therapist but you know, as a person and as a leader within the physical therapy world. Karen Litzy (31:46): And I think it's very difficult. I'll do a shameless plug for myself here really quick. We created the women in PT summit specifically to help women within the profession, a network, meet some amazing female and male leaders within the profession and have difficult discussions that need to be had to advance females within the profession. And I will also say to not block out our male counterparts because they need to be part of the broader conversation. Because without that, how can we really expect to move forward if we don't have all the stakeholders at the table. So I would say speak up, speak out, look at people who are at the top of their game. Karen Litzy (32:40): And then in a high level positions, Sharon Dunn, Claire, the editor of JOSPT, Emma Stokes, the head of WCPT. All of these people, if you reach out to them or you hit them up on social media, they will most likely get back to you. It may not be really fast, but they will probably do that. So I would say look to the broader physical therapy community. Look to the world of physical therapy right down to your individual clinics because I think that you'll find there are a lot of people to model. Amy Arundale (33:41): Mmm, yeah. Yeah. I 100% agree. I think modeling and mentorship are huge. Finding people that you connect with and who can give you honest, upfront feedback but also support. So I feel like I'm pretty lucky in both having really strong women who I consider as mentors, cause I think that is important. When I was part of the student assembly, Amy Klein kind of oversaw the student assembly and she became someone who I really look up to and admire and will go to for, I know she'll give me it straight whether it's you know, good or bad, I know she'll give it to me straight and I need that. But then also Joe Black is somebody who's also been a longtime mentor of mine recently. And the Stokes I've connected with and that was just meeting her at a conference. And we connected at a conference and had an amazing conversation and that's developed further too. So I think mentorship and then getting involved seeking the opportunities. Mmm. And seeking and creating, cause sometimes they're not already there. Sometimes, you have to create them yourself. Some of those opportunities that you want going out and saying, Hey, can I volunteer here? Where they may not have had volunteers before. So finding those opportunities that you want and that you think will help you develop towards your end goal. Justin Zych (34:53): I was just going to say really quick of course you two have been, you know, great examples of how females can Excel and create their own path. Justin Zych (35:08): The thing about mentors is with mentors, it's so important to have a variety of mentors because you're going to pick out different things that the mentors are going to help you with. One of my most influential mentors was a female. She was, you know, I was involved with her in the fellowship program that I was in. And she really helped give me some really blunt but helpful feedback that helped a lot with some of my soft skills. So I'm kind of exposing myself a little bit, but she told me that after my lecture, it was on the cervical spine. She was like, yeah, like the content was great. You just weren't likable and just kind of threw that right at me, let me chew on it a little bit. But that actually really changed how I approached a lot of different things and helped me develop those soft skills. Justin Zych (35:55): So at the same time, she helped me through some managerial struggles that I was having. So that variety is incredibly important. And I've been a mentor too. You know, some of my mentees were females and they're doing amazing things right now and I hope that whatever feedback I gave them, they took the right things from and continue to move forward. So it's an issue that goes across, you know, the gender lines. And as males, I want us to be aware that it's going on as well. And not to lead into that discrepancy that Karen described, but still provide that same level of mentorship, same level of opportunity and consideration. So it's a great question and hopefully the gap narrows as we go forward. Daniel Chelette (36:59): Oh, here's another good one. Any recommendations for a PT that is two years out and feels completely lost and, or in the wrong setting? Justin Zych (37:10): Yeah, so I'll start with that one. You know, of course understanding that I probably don't have the exact answer here. This really tied into my portion of the talk, which was the importance of the clinical environment within your first couple of years of development. And then also making sure that you understood that we clarified the difference between being engaged in your environment, in your system, and even in your organization versus being burnt out. And how those two aren't necessarily exactly the same thing. Burnout is something that we describe as more of like a longterm reaction with like physical manifestations where engagement is more of deciding how you want to use your remaining effort in the day, the effort that you can discern as I can do this to go home and watch Netflix or I can do this to really give back into my system. Justin Zych (38:06): So I actually had somebody right after the talk come up to me and just say that she really appreciated just hearing it and understanding that there are a lot of people that have that same sense where your question's coming from. So I just want to put that out there first of all. So I would say first reflect on what first off what you want out of your clinic and see what they are and are not matching. And if you've been in that for two years, that's a pretty good trial run to figure out if there's a different environment that maybe you would want to consider that's going to work more on engagement. What maybe that you want to be more involved in a clinical instruction and be a CI. Maybe you want to do some project management, have some more specific mentorship or it's just the way that they're setting up their productivity. So is it a question that I'm glad you're steering into right now? But it's gonna take a little bit of reflection not only on what your expectations are of the clinic and how you see yourself as a therapist but going even further, you know, keeping your system, your clinic accountable for are they meeting or at least trying to meet and keep me engaged in those environments. So we should, I wish you luck with that reflection. Amy Arundale (39:27): Nailed it. Daniel Chelette (39:29): Crushed it, man. I just got, I mean, that was a sick answer, man. That was right, right on the money. And the one thing that I would highlight is what I spoke on in my portion of the talk is try to strip it back and think, okay, like what am I about as far as life goes? Like, what am I passionate about? What am I into? What gives me energy? And then kind of builds yourself back up, okay, what as far as work goes, what aligns with that? And then why do I feel a disconnect with where I'm at? And are there ways that I can change my current situation kind of within it? Or do I need to you know, do I need to move on or do something different? Daniel Chelette (40:22): So I would try to use your personal passions and sort of your foundation of who you are as a person to help you kind of reset and try to figure it out. But you know, I think that's a great question cause we all go through it at some point in time. And you know, the concepts of burnout. Mm. Oh, reduced engagement and things. That's all part of the game. And those are completely, but I think burnout obviously isn't a good thing, but don't feel bad or guilty if and when you run into those things. Cause we're all humans. And, they can happen but know that there are ways that you can move out of that and move past that. And that's one of the cool things about PTs. There's so much to so many different things to do and get involved in. But yeah, great question. Amy Arundale (41:15): That passion was just like the one word that I felt like we needed in that answer. So I think those two are perfect.   Karen Litzy: So we're good. We hit all the questions. So I'm going to ask one last question. It's a question that I ask everyone and Justin, I'll start with you. Not to put you on the spot again, but given what you know now in your life and in your career, what advice would you give yourself as a new grad fresh out of Duke. Justin Zych (41:47): Okay. Yeah, no, that's an awesome question. I think the biggest advice that I would give myself is to not have expectations of quick motion, quick development. I'm going through. And in my talk I talked a little bit about, we were in Denver for CSM. So I talked about using the French fry approach with skis where you go down quickly or the pizza approach where you go slowly. So making sure that at times, I was looking at the, you know, what I would tell myself now is make sure that you're looking at just that next step and not focusing on the step that's three or four away. So that you're really present in those moments cause there's a lot of development things that you can potentially miss over as you're trying to really quickly make it to that next step. So take a little bit more of that ski pizza approach. Amy Arundale (42:40): Fabulous. Daniel, go ahead. Daniel Chelette (42:42): I think what I would say is it's a marathon, not a sprint. You know, it's as far as, you know, career goes in, life goes, it's not just, you know, going 110% each and every day. It's being able to look at the long game. So with the short game, kind of along the lines of with what Justin said, just keeping in mind that Mmm,  it's a marathon, not a sprint. You have to keep the big picture in mind. Amy Arundale (43:47): For me, it would be like give yourself permission and that I think that extends to a number of different things. But you know, one of the big ones is kind of self care, you know, kind of giving your self permission to take that time off or to let something else be a little bit higher priority. Whether that's working out or spending time with people, kind of give yourself permission to you know, take that step back and look at things from that 30,000 foot view. So you can really see that big picture. So I think that would probably be mine. Karen Litzy (44:32): Excellent. And then I feel like I've answered this question in various iterations over the years, but I've really think what I would tell myself. Yeah, right. Knowing what I know now and when I first graduated, which was quite a long time ago, would be from a career standpoint to get more involved. Whether that be in the APTA or sections or things like that. Because I really wasn't involved and from a personal standpoint is like I needed to calm down. Yeah. Like the Taylor Swift song, like I needed to calm down and that's what I would tell myself. Like I was always kind of go, go, go, go, go and I have to do this and I have to do that. And so I would tell myself like, calm down. Karen Litzy (45:27): Things will happen. Kind of echoing Justin and Dan, like I really that's advice I would give to myself is like, calm, calm down, you'll be fine. So that's what I would give to myself. So you guys, thank you so much. All of you for taking the time out and answering all the rest of these questions I think will be really helpful for people who are there and people who weren't to get a little taste of what we spoke about at CSM. And like I said, everybody's social media handles and info will be on the podcast website at podcast.healthywealthysmart.com in the show notes under this episode. So you guys, thank you so, so much. I really appreciate it. And everyone, thank you so much for tuning in. Have a great couple of days and stay healthy, wealthy and smart.     Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram  and facebook to stay updated on all of the latest!  Show your support for the show by leaving a rating and review on Apple Podcasts!

Sick of Corona virus coverage? Yeah, us too! So Justin and Jon from the band World War IX get down to talk a ton of shit about what WWIX has been doing and we have nothing substantive to add to people’s germ obsession. WWIX has a new singer, new tunes, new record, and a new unbelievable comic. I have heard some of the dumbest shit this week while people talking about the virus, let me assure you we have a TON OF DUMB SHIT TO SAY, but sadly you will need to rely on someone else to hear more about COVID-19. We just talk a lot of dumb punk shit, helping you live in the gutter a lil more comfortably. Super fun episode. We could not stop laughing, hope you can’t too. Plus we listen to tunes from a bunch of great DIY NYC punk bands: WWIX, Witch Slap, Citizen Blast Kane, Axolotl, and RBNX. 

EYE ON THE PRIZE EP. 41 – ALL AT ONCE! All of the major guilds (Writers, Directors, Producers) and the BAFTAs put out their nominations on the same day, along with the Austin Film Critics naming their favorites of the year and decade. So Justin, Lexie, Nathan, and later on Daniel ‘Dogget’ have come together… Read More »Eye on the Prize Ep. 41 – All At Once!

EYE ON THE PRIZE EP 39: SAGGING SHORTLISTS As everyone prepares for the holidays, we figured it was time to do a little bit of catch-up once again. So Justin and Nathan are here to discuss the Screen Actors Guild nominations, which films have been dominating the critic’s prizes, and the films eligible for nine… Read More »Eye on the Prize Ep. 39 – Sagging Shortlists

SpiritWars: Arron Swan on G.K. Chesterton, The Eucharist and Becoming Orthodox!Michael Heiser Theosis, The Divine CouncilOrthodox Church invoking of the SaintsArron’s PayPal
LASTONESTANDING211990@gmail.comDivine Liturgy“And this food is called among us Eucharistia [the Eucharist], of which no one is allowed to partake but the man who believes that the things which we teach are true, and who has been washed with the washing that is for the remission of sins, and unto regeneration, and who is so living as Christ has enjoined.For not as common bread and common drink do we receive these; but in like manner as Jesus Christ our Saviour, having been made flesh by the Word of God, had both flesh and blood for our salvation, so likewise have we been taught that the food which is blessed by the prayer of His word, and from which our blood and flesh by transmutation are nourished, is the flesh and blood of that Jesus who was made flesh.” – (First Apology, 66)So Justin is clear “that the food which is blessed by the prayer of His word […] is the flesh and blood of that Jesus who was made flesh. ” The “prayer of His word” refers to the words of institution, which come from Jesus’ lips at the Last Supper. So after the words of institution, the bread and wine become the flesh and blood of “that Jesus.”https://www.wordonfire.org/resources/blog/st-justin-martyr-on-the-eucharist-and-the-ancient-mass/18543/———Let us Stand Aloof from Such Heretics.The Epistle of Ignatius to the Smyrnæans — IgnatiusThey abstain from the Eucharist and from prayer, [1016] because they confess not the Eucharist to be the flesh of our Saviour Jesus Christ, which suffered for our sins, and which the Father, of His goodness, raised up again. Those, therefore, who speak against this gift of God, incur death [1017] in the midst of their disputes. But it were better for them to treat it with respect, [1018] that they also might rise again. It is fitting, therefore, that ye should keep aloof from such persons, and not to speak of [1019] them either in private or in public, but to give heed to the prophets, and above all, to the Gospel, in which the passion [of Christ] has been revealed to us, and the resurrection has been fully proved. [1020] But avoid all divisions, as the beginning of evils.They are ashamed of the cross; they mock at the passion; they make a jest of the resurrection. They are the offspring of that spirit who is the author of all evil, who led Adam, [1021] by means of his wife, to transgress the commandment, who slew Abel by the hands of Cain, who fought against Job, who was the accuser of Joshua [1022] the son of Josedech, who sought to "sift the faith" [1023] of the apostles, who stirred up the multitude of the Jews against the Lord, who also now "worketh in the children of disobedience; [1024] from whom the Lord Jesus Christ will deliver us, who prayed that the faith of the apostles might not fail, [1025] not because He was not able of Himself to preserve it, but because He rejoiced in the pre-eminence of the Father. It is fitting, therefore, that ye should keep aloof from such persons, and neither in private nor in public to talk with [1026] them; but to give heed to the law, and the prophets, and to those who have preached to you the word of salvation. But flee from all abominable heresies, and those that cause schisms, as the beginning of evils.The Works of Dionysius the Areopagitehttps://www.sacred-texts.com/chr/dio/index.htmENGAGE with all the links of The Spirit Wars for YOU of The Spirit Force Armadas:https://www.patreon.com/user?u=5716806https://www.fringeradionetwork.com/https://spiritwarsmedia.com/http://thespiritforce.com/https://www.facebook.com/FringeRadioNetwork/https://www.facebook.com/spiritwarsradio/https://www.facebook.com/groups/273741266463070/https://www.youtube.com/user/KeysTurnedToSwordshttps://www.youtube.com/channel/UC4Tiswq9LGChsOZ8Cqs0t8ghttps://www.bitchute.com/channel/PLXkCtWzyHL5/https://twitter.com/seerfaxhttps://podcasts.apple.com/us/podcast/spiritwars/id1438919124https://gab.com/bashamhttps://mewe.com/profile/5b9338366459f70b5943d9f6https://steemit.com/@seerfaxhttps://www.minds.com/seerfax

SpiritWars: Arron Swan on G.K. Chesterton, The Eucharist and Becoming Orthodox! Michael Heiser Theosis, The Divine Council Orthodox Church invoking of the Saints Arron’s PayPal
 LASTONESTANDING211990@gmail.com Divine Liturgy “And this food is called among us Eucharistia [the Eucharist], of which no one is allowed to partake but the man who believes that the things which we teach are true, and who has been washed with the washing that is for the remission of sins, and unto regeneration, and who is so living as Christ has enjoined. For not as common bread and common drink do we receive these; but in like manner as Jesus Christ our Saviour, having been made flesh by the Word of God, had both flesh and blood for our salvation, so likewise have we been taught that the food which is blessed by the prayer of His word, and from which our blood and flesh by transmutation are nourished, is the flesh and blood of that Jesus who was made flesh.” – (First Apology, 66) So Justin is clear “that the food which is blessed by the prayer of His word […] is the flesh and blood of that Jesus who was made flesh. ” The “prayer of His word” refers to the words of institution, which come from Jesus’ lips at the Last Supper. So after the words of institution, the bread and wine become the flesh and blood of “that Jesus.” https://www.wordonfire.org/resources/blog/st-justin-martyr-on-the-eucharist-and-the-ancient-mass/18543/ ——— Let us Stand Aloof from Such Heretics. The Epistle of Ignatius to the Smyrnæans — Ignatius They abstain from the Eucharist and from prayer, [1016] because they confess not the Eucharist to be the flesh of our Saviour Jesus Christ, which suffered for our sins, and which the Father, of His goodness, raised up again. Those, therefore, who speak against this gift of God, incur death [1017] in the midst of their disputes. But it were better for them to treat it with respect, [1018] that they also might rise again. It is fitting, therefore, that ye should keep aloof from such persons, and not to speak of [1019] them either in private or in public, but to give heed to the prophets, and above all, to the Gospel, in which the passion [of Christ] has been revealed to us, and the resurrection has been fully proved. [1020] But avoid all divisions, as the beginning of evils. They are ashamed of the cross; they mock at the passion; they make a jest of the resurrection. They are the offspring of that spirit who is the author of all evil, who led Adam, [1021] by means of his wife, to transgress the commandment, who slew Abel by the hands of Cain, who fought against Job, who was the accuser of Joshua [1022] the son of Josedech, who sought to "sift the faith" [1023] of the apostles, who stirred up the multitude of the Jews against the Lord, who also now "worketh in the children of disobedience; [1024] from whom the Lord Jesus Christ will deliver us, who prayed that the faith of the apostles might not fail, [1025] not because He was not able of Himself to preserve it, but because He rejoiced in the pre-eminence of the Father. It is fitting, therefore, that ye should keep aloof from such persons, and neither in private nor in public to talk with [1026] them; but to give heed to the law, and the prophets, and to those who have preached to you the word of salvation. But flee from all abominable heresies, and those that cause schisms, as the beginning of evils. The Works of Dionysius the Areopagite https://www.sacred-texts.com/chr/dio/index.htm ENGAGE with all the links of The Spirit Wars for YOU of The Spirit Force Armadas: https://www.patreon.com/user?u=5716806 https://www.fringeradionetwork.com/ https://spiritwarsmedia.com/ http://thespiritforce.com/ https://www.facebook.com/FringeRadioNetwork/ https://www.facebook.com/spiritwarsradio/ https://www.facebook.com/groups/273741266463070/ https://www.youtube.com/user/KeysTurnedToSwords https://www.youtube.com/channel/UC4Tiswq9LGChsOZ8Cqs0t8g https://www.bitchute.com/channel/PLXkCtWzyHL5/ https://twitter.com/seerfax https://podcasts.apple.com/us/podcast/spiritwars/id1438919124 https://gab.com/basham https://mewe.com/profile/5b9338366459f70b5943d9f6 https://steemit.com/@seerfax https://www.minds.com/seerfax

We kick the show off with some random DC TV trivia then jump in to the meat of the show! Superman is losing his secret identity! So Justin and Matt speak on what that means, in general, for comic book heroes. We also talk about potential The Batman castings, and we deep dive on Batman 82, CITY OF BANE!Be a part of our Let's Go! Podcast crew! patreon.com/letsgopodcastFollow us on Twitter @letsgocomicshowLook at us on Instagram: @letsgocomicshowBe our friend on Facebook.com/letsgopodcastwww.letsgocast.comPlease email us with ideas, thoughts and super nice things to say letsgocomicshow@gmail.com

(Transcript) Cindy Speaker: Good afternoon. My name is Cindy Speaker, and I'm your host today for the Biker Justice podcast. My guest is attorney Justin Lovely, and Justin is the managing partner of the Lovely Law Firm, based in Myrtle Beach, South Carolina. Justin is a personal injury lawyer, and relative to our conversation today, he handles a lot of motorcycle accident cases. In fact, I just learned that [00:00:30] he is not only a founding member but the president-elect of NAMIL, which is the National Academy of Motorcycle Injury Lawyers. So Justin, thanks for being with us today. Justin Lovely: Thanks, Cindy. Thanks for having me. Cindy Speaker: Yeah, absolutely. So Justin, tell us how you help bikers. Justin Lovely: Yeah, well, so like you said, we're a personal injury and criminal defense firm here in Myrtle Beach, South Carolina. And we help the biker community a lot down here, 'cause we have a big population of riders in this area. We have two large bike weeks every [00:01:00] year where our whole town turns into the Mecca for a motorcycle rider. And it's everything from a Harley rider to some people on a dirt bike to the crotch rocket street bikes. They all come down to celebrate and really get together. But we handle everything from speeding tickets, DUI as far as the criminal practice. And then the injury practice, obviously we handle workers comp, and then obviously if we have any kind of catastrophic motorcycle accidents, that do unfortunately occur down here during [00:01:30] the tourism season. Cindy Speaker: I bet. Yeah. Now, are you just in Myrtle Beach, or do you handle all of South Carolina? Justin Lovely: Well, yeah. So we're a statewide practice. Yeah, our main office is here in Myrtle Beach, South Carolina. Cindy Speaker: Yeah. So that's interesting. I didn't realize you had big events there in your area. So it's like a perfect place to be located. People are obviously going to need help following some of those activities that sometimes get a little out of hand. Justin Lovely: [00:02:00] Yeah. So we have a large Harley rally in May, it's the spring rally. It's usually the first weekend of May. And that's, all the Harley dealerships sponsor it, and we get bikers from all across the United States. I mean, it rivals Daytona and Sturgis, then Myrtle Beach. It's a huge rally. And we have a fall rally coming up. It's July now, so we've got a few more months. In October will be the fall rally, and it's not as big as the spring rally, but we still get [00:02:30] a pretty large crowd. Cindy Speaker: Okay. Wow, interesting. So let's back up a minute here. I'd like you to tell us about your success in representing bikers, both criminal and accident. Justin Lovely: Yeah. So bikers get a bad rap. And especially if these rallies, or if they're just riding around town and go into like their local poker run or riding as a group, you know, they're going to get profiled by police, unfortunately. So they're [00:03:00] easy targets to get pulled over for a speeding ticket, to get pulled over for an allegation of DUI. And unfortunately, the cops are going to arrest them or give them that charge. And that's it. And a lot of these cases are bogus, and we obviously have to assert their rights and get them out of it. Now, as far as accident cases, that is a whole different animal than motorcyclists, I've found they truly don't understand. Justin Lovely: [00:03:30] Amy and I actually wrote a book, and I give it to every rider I meet. It's the Motorcycle Rider's Guide to South Carolina's Motorcycle Laws. And we give that to everybody, we give it to groups, we give to everybody we see. And it kind of tells you from step one to settlement what you have to do, what to look out for, facts, figures, different kind of percentages that we've investigated through the National Highway Traffic Safety Association studies. Justin Lovely: [00:04:00] But as far as successes, yeah, I mean, we handle everything from start to finish with a motorcycle accident. And a lot of times with these motorcycle accidents, the rider is found at fault, unfortunately. So we have to start our investigation, run our whole team through the process, and really get the true facts of what happened in a motorcycle accident. 'Cause a lot of times when the rider goes down he doesn't even remember what happened. So we gotta quick act as an investigation team that goes out there with my investigators and my staff. We get the biker's story, [00:04:30] and then work it from start to finish. And we've been getting some good results for our clients. Cindy Speaker: Excellent. You know, Justin, it's interesting what you started with when you said bikers kind of get a bad rap. And I think I've definitely seen that. But do you find that there's instances where they are unjustly accused of being the one at fault when in fact that's not the case at all? Justin Lovely: Yeah, I mean, biker prejudice is a big issue. Cindy Speaker: Okay. I see, I see. Interesting. Talk to us a [00:05:00] little bit about the stages of a motorcycle accident case. You said it's kind of a different animal, but what are the stages that you go through in working with a client on a motorcycle accident case? Justin Lovely: Yeah, so the first thing that we do when we're retained on a motorcycle case is, we get our investigators on the scene. We're going to get the accident report when we first sign up a client, and that's pretty much all we have to go on. So at that point in time it's critical that we secure the scene if we can, secure any witness statements, [00:05:30] and gather affidavits if we can. Any roadside videos of the intersection or place where it happened. Then what we have to do is get the client's medical treatment set up and make sure that medical billing is being properly placed, whether that's on the health insurance, if they have it, or if we have to utilize my network of doctors and get them treated on what's called a letter of protection. Justin Lovely: From there we let the client treat. And hopefully they get better, as best as they can be. And eventually, on down the road, there's going to [00:06:00] come a time when the doctor says "Hey, this is as good as you're going to get." At that point in time we gather medical records and bills, and we can start trying to negotiate the settlement. Cindy Speaker: Okay. Explain what a letter of protection is. Justin Lovely: Yeah. So unfortunately everybody does not have health insurance in this world. It's a sad fact. And you know, that's a different, that's for a different podcast. But yeah, a letter of protection, we have a network of chiropractors, orthopedic physicians, physical therapists, primary care [00:06:30] doctors, depending on what the client needs. So we've developed a network over the years of doctors who understand that this person needs treatment and they don't have health insurance, but they agree to accept that letter of protection, which essentially is a letter from my office that says "Health care provider, the Lovely Law Firm agrees to protect your interests out of the settlement funds that come your way so that my client can get the treatment they need and ultimately work their case up." Cindy Speaker: Oh, excellent. Yeah. Well, now let's talk a minute about [00:07:00] insurance coverage. Because, so when a biker is injured, is it their health insurance that covers that? Justin Lovely: Well, and here's a good little tidbit in South Carolina. We have what's called the collateral source rule here. So I always tell my biker clients, if they have health insurance I want that to be the primary payor. And the reason I want that, Cindy, is these health insurance providers have contracted prices with the healthcare providers. So they may be paying 20 [00:07:30] cents on the dollar for what the actual full bill is. But with that collateral source rule, when I go to settle the rider's claim, I'm able to present full damages. So if it's a $100 bill and their health insurance paid $20 on it, I'm able to say "Hey, my biker client has $100 of damages," it's not the 20. Now, your health insurance may put a lien on the potential recovery. But we also negotiate that down at the end as well. And that's part of what we do for the bikers. Cindy Speaker: [00:08:00] Okay. That is very interesting. You know, Justin, when you're talking about this, honestly I think it's so imperative that someone that's in an accident like this get an attorney. Because the reality is, these are not commonly known things. Justin Lovely: You're absolutely correct. And what people do not know can ruin them financially in one of these accidents. I mean, your ER bill alone when you fall [00:08:30] on a motorcycle is catastrophic. I mean, a lot of times I'll see these bills and it's more than people's homes. I mean, it's just crazy. So yeah, and you've got to remember, do you have not only your health insurance, but do you have coverage on your first party policy? You know, oftentimes you may be calling your insurance company and you're just trying to get the [00:09:00] cheapest insurance, or you think you have full coverage. That's the classic line. "Hey, I've got full coverage, Mr. Lovely." Well, then I research it and they are not adequately protected. And what they did is, they put their all eggs in one basket with the insurance salesman and they weren't adequately protected. Cindy Speaker: Okay. So kind of give us a scenario of what you recommend as the optimal situation in terms of insurance. Justin Lovely: Right. Now, what you need, especially as a motorcycle rider, [00:09:30] you have to get what's called underinsured motorist coverage. And what that is, that's referred to in South Carolina as UIM coverage. Now uninsured coverage is required in South Carolina for $25,000, but underinsured coverage is not required. So to save money, you might be sold a policy that is not going to protect you in the event that someone is not adequately insured. Now, you can't count on the guy who's going to hit you to be able to pay all your medical [00:10:00] bills. I preach that to all my biker clients. You have to get this UIM coverage. Now, your salesman or your company, your insurance company, has to make you what's called a meaningful offer of this coverage. But I always recommend, get as much as you can possibly afford. Another thing I always recommend is personal injury protection coverage, PIP coverage. That's no-fault coverage that will cover your accident, your injuries, even if you're at fault. And I always recommend, whatever your health insurance deductible is, get that in PIP, and then obviously [00:10:30] be adequately protected with your UIM coverage. Cindy Speaker: Okay. Now, the PIP coverage that you speak of, is that relevant to ... And motorcycle insurance policy, I'm familiar with that for auto accidents, but is there PIP in the motorcycle policies as well? Justin Lovely: Right, so again, that's an optional coverage, Cindy, and you can buy that for your motorcycle coverage. Cindy Speaker:  I see. Okay. Okay, interesting. Justin, tell us some of the issues that can actually hurt an accident claim. Justin Lovely:  Yeah, the big ones that I'll always see are [00:11:00] giving a statement to the liability adjuster. Oftentimes, again, we spoke earlier about the biker prejudice. They're going to try to put the blame on the biker, and it may not be the biker's fault. So I always tell my clients never give a statement. If we're ever going to give a statement, it's going to be for settlement purposes only. It's going to be in my office. I'm going to be sitting right next to you. Or it's going to be at a deposition if we had to try the case. Okay? 'Cause we're not going to let them put words in your mouth and use it later [00:11:30] on to deny or delay your claim. Justin Lovely: Another thing that I see is not seeking treatment. Let's face it, as bikers we try to be tough. It might be a small accident, but you never know. I see on these small accidents, someone who'll say, they're complaining about neck and back pain, take ibuprofen. A couple of months down the road they've got a slipped disc. Okay, if you don't seek that treatment and get that documented, then all an adjuster and an insurance company is going to say is "Well, that wasn't caused by your wreck. That was a [00:12:00] degenerative issue, that was caused by something else." So it's very important that they seek treatment immediately and don't be tough. Tell the doctor everything, every little thing that's hurting you. Justin Lovely: One more thing is witness gathering. And this is so important too. You may fall, there may be other people around, and we can't wait on that. I mean, that's why an attorney needs to be hired immediately, because we get our investigators to talk to these witnesses, get the affidavits in hand [00:12:30] that we can be able to use later. Because memories fade. Let's face it, you may have saw something catastrophic, and then if I talk to you a month later you can't really tell me everything, or you can't remember all the facts. So the quicker I can get my investigators to talk to them, the quicker I can talk to them, the better the story can be worked up for the client. Justin Lovely: And then finally, Cindy, I know I'm long-winded. Cindy Speaker:  No, that's great. Justin Lovely: But thinking they can do it themselves. I mean, again, we all try to be loners on our motorcycle. We want to [00:13:00] be the tough guy. But you can't handle this on your own. Talk to a lawyer, and if it's me I'd be great to help you. But you definitely need some representation when you've got a motorcycle accident. Cindy Speaker: Well, and I think that's very clear based on this conversation, honestly. 'Cause as I said before, I mean, the average person is not gonna understand the nuances of all of this. Just in the beginning when you talked about health insurance and the value of using your health insurance initially, I mean, the average person is not going to know that. And the [00:13:30] ability for you to get an accident investigation team out there to solidify the fact that if in fact the motorcycle rider was not at fault, that you can prove that. Justin Lovely: That's vital to any kind of accident. Cindy Speaker:  Yeah. Yeah. Excellent. Well, tell us about your involvement in the rider community, 'cause I know you're pretty involved. Justin Lovely:  Yeah. So all my lawyers and my whole staff, we talked earlier, we spoke about those bike weeks. We participate in those, and [00:14:00] we go out and we hang out with the bikers for a week. We usually go to the local Harley-Davidson dealership. We have a legal guide that I told you about, the South Carolina Rider's Guide to South Carolina Laws that Amy and I written a few years back. And we give that to everybody. I'm actually working on an update that I'm gonna give out again, that'll probably be done by the end of the year. I've got VIP cards that we give away through NAMIL that really explains the rider's rights, and hopefully [00:14:30] they keep that on them and hope they never fall. But if they do fall, that'll be right there at their hip and they're able to utilize that in the event of an accident. You know, NAMIL's doing this motorcycle giveaway. So we've been involved with the motorcycle community, really promoting that. They can get a brand new Harley FXDR model if they win that. I think NAMIL's giving that out in October of this year. Cindy Speaker: Wow. How do they enter for that? Justin Lovely: Oh yeah, so you just go [00:15:00] to, well, if you're in the local Myrtle Beach market, just go to bikerswin.com/MyrtleBeach, and they simply just sign up, and we're going to give it away to one lucky biker. Cindy Speaker: Wow, that's cool. I want you to clarify one other thing. I know who Amy is, but explain who Amy is, 'cause we've mentioned her a few times. Let's clarify who she is. Justin Lovely: Oh yeah, let's clarify, 'cause she's probably the best rider here in this office at least. Yeah, Amy ... Cindy Speaker: That's great. Justin Lovely: Amy is my wife and she's my law partner. She handles all the civil [00:15:30] rights and criminal defense caseload here in the docket, and we started this law firm in an 8X10 office, and we've grown it to five lawyers and 12 staff and over 400 cases. And we've been helping bikers all along. And actually, Cindy, that was our first personal injury case, was a motorcycle case. Cindy Speaker: How about that. Justin Lovely: Yeah, we both grew up riding. She grew up riding dirt bikes and so did I. We've got two little boys, so we kind of backed off a little bit of hardcore rider, 'cause ... But we're starting to get back into it, 'cause they're getting older. Cindy Speaker: That's [00:16:00] great. You know, it's interesting, Justin. I rode as a young person, I rode for years, and finally my nephew decided he wanted to ride. And he came over, he was asking to ride my bike, and I thought "Okay, I gotta sell it. 'Cause I can't say no to him, but I do not want him ..." He was still young. He was just too young, I didn't want to take the risk. Justin Lovely: Yeah. Every time I tell my mom about a ride or an event we did to this day, she still tells me get off the bike, get off the bike. But when you're a rider, once you're sucked in, you gotta [00:16:30] have that wind therapy. Cindy Speaker: Oh, that's great. Wind therapy, I like that. Tell me a little bit about NAMIL. And interesting, hey, that's really cool that you're the president-elect. Tell us about that group and why you joined it. Justin Lovely: Yeah, so I'm a member of some other groups, and I've met an attorney, his name is Ken Hardison. He was a lawyer, he's an older lawyer, he used to have a big practice out of Raleigh, North Carolina. And we've kind of been talking and getting together, [00:17:00] and we got this small group together. And we decided "Hey, let's see if we can get together a specific motorcycle group." So he got up, he said "Well, it's gotta be something good, 'cause everybody's got to participate. And we gotta try to get what's the best of the best for these bikers." And what I mean by that is, what's working in a market may not work in another. Or what kind of trial strategy is working right now? What kind of pre-litigation strategy is working? So we all started getting together talking, and he kind of formed a group. Justin Lovely: It's a good group of lawyers, [00:17:30] we're from all across the country, 100% committed and representing motorcycle riders. And these are the cream of the crop personal injury lawyers in the whole United States. So these kind of guys, they need to show competency in motorcycle law. They gotta show substantial experience in handling these cases. Can't just be a young buck straight out of law school. It's gotta be somebody who knows what they're doing. We're all recognized by our peers as a leading attorney in the motorcycle injury field. And then we've got to demonstrate substantial involvement in the community with these [00:18:00] riders. And that basically will improve our practice, elevates the standards, and advances the cause, and protects motorcyclists' rights all across the US. Cindy Speaker: Wow. Fantastic. Now, where can you find this online? Because I'm thinking, actually we want to send them to your website, but I'm interested in understanding more about NAMIL. Is it NAMNIL.com, or how do they find that? Justin Lovely: Yeah, it's NAMIL-law.organization. Cindy Speaker: Okay. Justin Lovely: [00:18:30] And that's N-A-M-I-L, the National Academy of Motorcycle Injury Lawyers. Cindy Speaker:  Okay. Justin Lovely: That can get you to that site. Cindy Speaker: Okay. Now for South Carolina, Justin, tell us about where you're located, how to reach you in case someone has questions about a motorcycle accident. Justin Lovely:  Yeah, so we're located in Myrtle Beach, South Carolina. We're in a new office here at 1053 London Street. We're in the financial district off 38th Avenue and Grissom Parkway. And you can call me anytime, [00:19:00] (843) 839-4111 or simply go to my website, JusticeIsLovely.com. And we're available 24/7 for the rider community. They can call me. Feel free to stop by, I'll go over their insurance policy for free. I always can see if the riders are adequately protected, that way hopefully they never have to call me again for legal services. But at least I can meet with them, I can even ride with them, and then we can develop that relationship. Cindy Speaker: That's awesome. That's awesome. Just great information. I think [00:19:30] it's really helpful. I do want to ask one more thing. Justin Lovely: Sure. Cindy Speaker: There's no cost associated with calling you, is there? Justin Lovely:  No, I'll talk to you for free. I'll sit down. Whatever legal problem you may have, the Lovely Law Firm, we never charge a consultation fee. Cindy Speaker: Yeah. Excellent. Excellent. Well, listen, we really appreciate you taking the time to talk to us today. Justin Lovely: Yeah, Cindy. I appreciate it. Cindy Speaker: Yeah, that's great. Well, listen, to those of you that are listening, if you have questions or comments, Justin just told you how to reach his firm, reach him online. I know [00:20:00] that you can call him any time. Reach out to him, and his team is very responsive, and I know they'll be happy to help. Well, thanks everybody. Be safe and enjoy the ride.   The Lovely Law Firm represents clients in Myrtle Beach and surrounding areas with criminal and personal injury cases. https://www.justiceislovely.com/ Firms past performance and experience does not guarantee future results. No fee if no recovery. Injury cases are handled on a contingency fee calculated before expenses from gross recovery. Costs are paid by the client regardless of outcome. The Lovely Law Firm is located at 1053 London St., Myrtle Beach, SC 29577 Justin M. Lovely

Dr Carolyn Lam:                Welcome to Circulation on the Run, your weekly podcast summary and backstage pass to the journal and its editors. I'm Dr Carolyn Lam, associate editor from the National Heart Center and Duke National University of Singapore. Dr Gregory Hundley:       And I'm Greg Hundley, associate editor from the Pauley Heart Center at VCU Health in Richmond, Virginia.                                                 Well, Carolyn, this week's feature is from Professor Carl Lindstrom from Helsinki University Hospital and the University of Helsinki and evaluates whether administration of simvastatin via nasogastric tube in brain-dead individuals prior to cardiac transplant donation improves transplant recipient cardiac-related outcomes. It is a randomized trial using an inexpensive therapy, and I look forward to that discussion with Professor Lindstrom. How about we grab a cup of coffee and start off our discussion today. Dr Carolyn Lam:                All right, so here goes. The first paper that I want to discuss really looks at the question, is DNA methylation related to incident coronary heart disease? Well, Dr Agha from Columbia University in New York and colleagues looked at this and profiled epigenome-wide blood leukocyte DNA methylation in 11,461 individuals from nine population-based cohorts in the United States and Europe using the Illumina Infinium 450K microarray and prospectively ascertained coronary heart disease events. Dr Gregory Hundley:       So Carolyn, what did they find? Dr Carolyn Lam:                Well, they found that differences in blood leukocyte DNA methylation at 52 cytosine phosphate guanine sites were associated with incident coronary heart disease or myocardial infarction with a false discovery rate of less than 0.05. Several of the differentially methylated loci mapped to genes related to calcium regulation and kidney function. Exploratory analyses with Mendelian randomization supported a causal effect of DNA methylation on incident coronary heart disease at loci in active regulatory regions with links to noncoding, RNAs and genes involved in cellular and tissue structural components.                                                 Very nice Caroline. So what's the summary for us clinically? Dr Gregory Hundley:       So, these findings really provide the first evidence that genomic regulation via epigenetic modifications in kidney function and calcium homeostasis related pathways may be involved in the development of coronary heart disease. The findings of epigenetic, loci related non-coding RNAs highlight pathways that have not immersed in genome-wide studies of coronary heart disease and therefore represent novel therapeutic targets, which thus far have not been explored. Dr Carolyn Lam:                Very good, Caroline. Well, I've got a basic paper that I want to present and it's from professor Xander Wehrens from the Baylor College of Medicine. And this study addresses factors that promote atrial fibrillation. The investigators found that reduced levels of protein phosphatase-1 regulatory subunit R3A in human atria are causally linked to abnormal calcium handling and atrial fibrillation pathogenesis.                                                 In the absence of protein phosphatase-1 regulatory subunit R3A reducing binding of PP1 catalytic subunit increases phosphorylation levels of the ryanodine receptor, R2 calcium release channel, and phospholamban. Complex zone, profiling, a technique that combines native gel electrophoresis with mass spectrometry to obtain the composition of multi protein assemblies revealed that PP1 R3A is part of a macro molecular protein complex containing the ryanodine calcium release channel and the circuit 2APLN calcium uptake transporter. Dr Gregory Hundley:       Wow. Complex zone profiling. That's so cool, but what does it all mean for us clinically, Greg? Dr Carolyn Lam:                Well reduced levels of PP1 regulatory subunit contribute to abnormal calcium release and re-uptake and atrial monocytes, thereby promoting atrial fibrillation pathogenesis. And thus normalizing levels of PP1R3A phosphatase sub unit may represent a novel therapeutic approach to manage atrial fibrillation. Dr Gregory Hundley:       That's so cool. I next have a preclinical paper which contributes really to the understanding of molecular basis of pathological myocardial remodeling in heart failure. And this is from co-corresponding authors, doctors, Jung, Liu, and Lin-Jung from Shanghai East Hospital Tongji University School of Medicine in China. And the paper really focused on Forkhead box transcription factor P1 or Foxp1 in endothelial cells. Dr Carolyn Lam:                So Foxp1 Carolyn, tell me a little bit more about that. Dr Gregory Hundley:       Is it good that you asked before I asked you. Forkhead box proteins P or Foxp are large modular transcription repressors that bind to DNA via their highly conserved Forkhead DNA binding domains. Fox p1 is highly expressed in vascular endothelial cells and it's essential for normal cardiac development.                                                 So, these authors found significantly down regulated Fox P1 expression in cardiac endothelial cells during cardiac remodeling induced by to angiotensin 2. Endothelial cell Fox P1 loss of function resulted in cardiac dysfunction following angiotensin 2 infusion and in the transverse aortic constriction model with severe cardiac fibrosis and mild adaptive cardiac hypertrophy.                                                 Whereas endothelial cell Foxp1 gain of function protected against pathological cardiac remodeling and improved cardiac dysfunction transforming growth factor beta 1 signals were identified as Foxp1 direct target genes in endothelial cells which mediated the pathological cardiac fibrosis through cardiac fibroblasts proliferation and myofibroblast formation and maladaptive cardiac hypertrophy through TGF beta 1 promoted endothelial one expression during pathological cardiac remodeling. Dr Carolyn Lam:                Wow. Carolyn, this was very sophisticated work. What do we take away from it clinically? Dr Gregory Hundley:       These data really identified endothelial Foxp1 mediated TGF beta 1 signal pathway involvement in the promotion of cardiac fibrosis and cardiac hypertrophy via TGF beta 1 induction of the endothelin one pathway. So targeted delivery of TGF beta 1 silencing RNA or small interfering RNA to inhibit endothelial cell specific TGF beta 1 for the improvement of pathological cardiac remodeling may actually represent a future novel therapeutic strategy in managing this maladaptive cardiac fibrosis and hypertrophy during progression of heart failure. Dr Carolyn Lam:                That was an excellent summary of a very technical but informative basic science paper. I'm going to shift gears a little bit and talk a little bit about a study relating to clopidogrel and aspirin from the point study.                                                 This study comes from Claiborne Johnston at the Dell Medical School and University of Texas. And in patients with acute minor ischemic stroke or high risk transient ischemic attack enrolled in the point trial. The combination of clopidogrel and aspirin for 90 days reduced major ischemic events but increased major hemorrhage compared to aspirin alone. This current paper is a secondary analysis of Point and involves 4,881 subjects in which the investigators assess the time course for benefit and risk from the combination of clopidogrel and aspirin.                                                 The primary efficacy outcome was a composite of ischemic stroke, myocardial infarction or ischemic vascular death, and the primary safety outcome was major hemorrhage. Risks and benefits were estimated for delayed times of treatment initiation using left truncated models. Dr Gregory Hundley:       So, what did the study show Greg? Dr Carolyn Lam:                Well through 90 days, the rate of major ischemic events was initially high, then decreased markedly while the rate of major hemorrhage remained low but stayed constant throughout the study. Using a model based approach the optimal change point for major ischemic events was 21 days with a hazard ratio of 0.65 for clopidogrel aspirin versus aspirin at a P value of 0.0015 compared to later at 22 to 90 days. Where that hazard ratio was 1.38 and the P value only 0.24.                                                 And the models showed benefits of clopidogrel aspirin for treatment delayed as long as three days after symptom onset. So Carolyn, the authors conclude that the benefit of clopidogrel aspirin occurs predominantly within the first 21 days and outweighs the low but ongoing risk of major hemorrhage. When considered with the results of the CHANCE study, a similar trial treating with clopidogrel aspirin for 21 days and showing no increase in major hemorrhage. The combined results suggest limiting clopidogrel aspirin use to 21 days may maximize benefit and reduce risk after TIA or minor ischemic stroke. Very practical paper. Dr Gregory Hundley:       Indeed. Thanks Greg. That was nice. Dr Carolyn Lam:                You bet. Dr Gregory Hundley:       Welcome everyone to our podcast and we're very pleased today to have Dr Antti Nykänen from Helsinki University in Finland as well as an associate editor, Justin Ezekowitz from Edmonton, Canada to discuss a very interesting randomized clinical trial related to the administration of simvastatin in those that are donors for heart transplantation and looking at subsequent outcomes in the patients that received the transplants. Antti, we're very excited for you to bring this to circulation. This particular paper and I wonder if you might outline for us what were your hypotheses that you are trying to test and what was your overall study design. Dr Antti Nykänen:            These things are routinely admitted to heart transplant recipients starting one to two days after transplantation. As previous clinical studies show that recipient that treatment has beneficial long-term effects on mortality and cardiac allograft vasculopathy. So in this clinical study, we basically tried to answer the question whether having the statin effect on the board even earlier before the transplant procurement by giving statins to the organ donor, if that would protect the transplanted hearts.                                                 And this question was based potential rapid vascular and cardioprotective effects of statin and when our previous experimental study showing that treating the organ donor with statins will decreases vascular profusion injury in a heart transplant model. So basically we went on the test donor simvastatin clinically and randomize brain dead heart transplant donors either to a control group or to receive a signal 80 milligram dose of simvastatin before organ procurement. Dr Gregory Hundley:       I'm imagining that you would administer the simvastatin through either an intravenous mechanism or perhaps an NG tube, something like that. Maybe tell us a little bit about how you accomplish this and then what were your study results? Dr Antti Nykänen:            So, the simvastatin was administered to the donor via a nasogastric tube so there is no intravenous simvastatin formulation available. It needs to be absorbed and then activated through the liver so that can form. So, what we did in our previous experimental study was that we included a few clinical human brain-dead donors and basically investigated whether by giving simvastatin through the nasogastric tube would be metabolized and if you could detect that in in the donor plasma.                                                 And that was actually the case. So in a few hours we saw up-regulated levels of simvastatin and also the active form in the donor or so basically showing off that treatment in a clinical brain dead donor of situation would be feasible. So we went on to use that method, clinical study and basically our primary outcome was plasma levels of cardiac injury biomarkers after transplantation.                                                 And interestingly by treating the donor with simvastatin decreased and recipients for troponin INT levels six hours after transplant's profusion. Therefore, it seems that organ donor’s statin treatment reduces biomarkers of myocardial injury after transplantation in a clinical setting. Dr Gregory Hundley:       And did you examine any other functional measures of these patients? For example, ejection fraction by echo or anything, or was it primarily a biomarker study? That's the first question. Second question. Do you have any other information on other organs that also may have been donated? Would the statin have impacted, for example, liver transplantation? Dr Antti Nykänen:            That's a good question. So we did follow up cardiac function and the routine and serial measurements with the echocardiographic and we did not find any changes in the left ventricle. It took some traction after transplantation.                                                 We did however find the decrease in proBNP levels into recipients. And that was maybe then at one week after transplantation and then it's leveled out after that.                                                 And then regarding the next question about other transplanted organs. So once he was in a multi organ donor situation, so the same donor could have donated kidneys or livers, lungs, pancreas. So we did a follow up of the close recipients also. And I can say that there was no adverse effects, no decline in the survival or primary function of the transplanted organs. And interestingly we did find in the liver recipient that if the recipient received the liver from a donor simvastatin treated the liver function tests were better at day seven post-transplant. Dr Gregory Hundley:       Very interesting. And then lastly, just another outcome related question. Sometimes I know these patients undergo assessments for rejection by biopsy. Any information that you can share with us on outcomes related to biopsies. Dr Antti Nykänen:            We took routine biopsies, myocardial biopsies from the recipients and we did not find any significant differences in the biopsy program rejections either at 30 days or one year after transplantation. We did also monitor, we checked some treatments, so during the first 30 days there was significant decrease in the amount of rejection treatments for hemodynamically rejects it about not for the first year. Dr Carolyn Lam:                Wow. Just fabulous results. Thank you so much Antti. So Justin, I wanted to turn the conversation over toward you. Tell us about post-transplant management of these patients and then how do you see these study results integrating into our current standards of care. Dr Justin Ezekowitz:        Thanks Greg and Dr Nykänen and thanks for also letting us look at your work, which is terrific and extremely hard to do from the translation of your original 2011 circulation publication in animals and moving forward into the current publication years later. And thinking forward into the next few years of how we translate this into practice so that the current management after transplantation obviously involve multiple anti-rejection medications and many activities around detecting rejection is one of the key ways in which patients are managed other than their hemodynamics and other things that happen early.                                                 What I was interested in is the generation of the idea where the simvastatin will really affect the clinical outcomes on the recipient and thinking that into the practice environment is, it's a very simple intervention to think about that would be easily applicable in, I think, most hospitals that do transplantation as either the recipient or the donor.                                                 And Dr Nykänen, when you think about translating this into practice over either Europe or in Finland, I don't sense that this is going to be very difficult. Statins are well tolerated. The cardiology and other communities are very familiar with using a statin. But do you anticipate any barriers to translating this into practice as I think the guidelines may pick this up as something of interest. Dr Antti Nykänen:            Yes, I think we can show that it's feasible and we did a result on the biomarkers, so indicating that the damage the heart undergoes during the transplantation was smaller after donor statin treatment, so it is feasible, it's very cheap and it generally has a good safety profile. The timeframe for the treatment also feeds into the window of creating a brain dead organ donor. So in that sense it would be applicable in a donor treatment situation. Dr Justin Ezekowitz:        Right. And so I think this is the key point is even though it's a smaller trial in terms of the cardiology thinks about its trials. This is an area that doesn't have a lot of clinical trials were randomized clinical trials and so any evidence of benefit with a known, generally considered safe medication such as a statin, you would think that we should be able to broadly apply pretty quickly even on what are often not hard outcomes that are softer outcomes.                                                 Because the benefit to risk ratio is generally favorable here. Dr Nykänen, my only other question to you is to think about the team getting this done must have been incredibly hard, but do you think there is a need for a larger trial to test this hypothesis on clinical outcomes or do you think this is really as far as you can go in the transplant world for an RCT. Dr Antti Nykänen:            So, it's been a long road from artery to single center clinical trial, which took time, so the patient numbers are fairly small in our study. We had 42 in the control group on 42 in the treatment group. I agree the risk benefit ratio is probably beneficial. But for sure it would be very nice to see larger studies that would look at the biomarker effects, but also would look at the other clinical end points. Dr Justin Ezekowitz:        Right, and that's a great point. It's only 84 patients, but a continued study of the area's important while perhaps implementation studies could go on to take what you found in both an animal translation into humans in a single center RCT and now translation into a larger population of recipients and their donors. I think that's probably the key next step in the transplantation world which has a tougher time getting larger number of patients into clinical trials for a variety of reasons.                                                 So, congratulations to you and your team in getting this one to the point where we could probably apply this in a reasonable way with reasonable safety and an expected benefit to a broader group of patients. Dr Gregory Hundley:       Well this has been a fascinating discussion, Antti as well as Justin and what a relatively simple, clever idea that could have profound outcomes for this transplant population. We certainly want to thank you Antti for bringing this to circulation and sharing it with our readership. Are there any few last words you'd like to share with us before we close today? Dr Antti Nykänen:            Very nice to see how things evolve after this. We will for sure try to look more closely at the mechanisms and follow up the patient population for a long term follow up. And I hope this will stimulate some other experiments in the field. Dr Gregory Hundley:       Justin, any parting comments from the editorial team? Dr Justin Ezekowitz:        This is a great example of a full clinical trial that is mechanistic, but also has MR outcomes, and I just want to congratulate the authors on providing a very full picture of all the pieces that it takes to do in a clinical trial environment. Plus also collecting genetic and other biomarker material and imaging material. So, my compliments to the authors both to yourself, Dr Nykänen, but also the team that you assembled over the last six or eight years of doing this project, which we know was a huge task and my congratulations to you and your team. Dr Gregory Hundley:       We want to thank Dr Nykänen and his team from Finland and Justin Ezekowitz. We look forward to chatting with you next week. Dr Carolyn Lam:                This program is copyright American Heart Association, 2019

Justin Womack, the owner of JMack Media LLC, a digital marketer, copywriter, podcast manager, and Fiverr Pro joins Casey Eberhart for an interview on Casey's "Expand the Business" Podcast. In this interview, Justin discusses how earning the Fiverr Pro designation has impacted his business as well as how becoming a podcast host of two shows has moved the needle. Justin Womack is the co-host of the Marketing Geeks Podcast along with Andros Sturgeon. Marketing Geeks is a top 100 Business - Management & Marketing Podcast on Apple Podcasts and has hit as high as #1 in the category of management & marketing. Justin is also the host of a podcast that he runs for the company BannerSeason where he interviews top promoters within the company about how they leverage the company's technology to grow their businesses. If you'd like to connect with Justin Womack and take him up on a few of his offers if they are still available, check out the links below: Visit Justin Womack's website for JMack Media LLC: https://jmackmedia.com View Justin Womack's Fiverr Pro Gigs at: https://www.fiverr.com/justinwomack1 Listen to the Marketing Geeks Podcast by searching "Marketing Geeks" on your favorite podcast platform or by visiting the website: https://marketinggeekspodcast.com Register for the Marketing Geeks Podcast Launchpad Webinar on July 31st, 2019 by going to: http://podcastmasterycourse.com If you have missed the webinar, the recording will be made available to all people that donate $5 or more to the Marketing Geeks Podcast. If you'd like to make a donation to receive access to this webinar replay, please visit: https://anchor.fm/marketing-geeks/support After making a $5+ donation, please send an email to info@marketinggeekspodcast.com so that we receive your email address and can delivered your webinar replay files. Justin Womack is also a promoter of BannerSeason, a marketing company that aids to improve customer relationships, incentivize referrals, and improve customer retention. With BannerSeason, users can mail automated direct mail campaigns that include personalized cards, gifts, and swag items that are triggered through CRM actions or mobile triggers. Check Out BannerSeason and Start an Account by Visiting the Website and Using Invitation Code "START" Go to https://bannerseason.com and enter the invitation code "START" in order to create your free account. Note: Using the BannerSeason service will require depositing and spending money, but you can create a basic account free of charge by going to the site and using invite code "START." This way you can explore the platform a bit before using. Want to listen to Justin Womack's BannerSeason Podcast? Find it on Apple Podcasts at: https://podcasts.apple.com/us/podcast/bannerseason-podcast-create-raving-fans-build-lifetime/id1446755681 Podcast Interview Transcript: Speaker 1: (00:03) Hey everybody. Welcome. Welcome. Welcome to today's show of expand the business. I am your host Casey Everhart and I am so excited and thrilled about today's show. You guys, we are in for a huge, huge, unbelievable treat today. Um, you know, here at expand the business, what we really try to do is bring together experts, thought leaders, people that are out in the marketplace influencing and on the verge of well on the bleeding edge of not only technology but what's working now to help people really expand their business. So we're all about marketing and we're all about like kind of on the ground knuckles in really working on what's working now to help you expand the business. And today is awesome. I have been looking forward to this episode for many, many weeks. I'm actually really surprised I was able to squeeze our guest in for the time to record this just simply because his own agency is rocking and rolling. Speaker 1: (00:58) There's so much stuff going on. So let me tell you a little bit about Justin Womack, who is our very, very special guest today. So Justin is not only is he one of the kind of guys on the bleeding edge of diff technology and the bleeding edge of digital agencies and what's working now, he works with businesses and companies all over the world, really helping them focus on generating leads, ultimately making more money for those businesses. So he has a digital agency named, uh, you know, j Mack media. You can find that@jmacmediadotcomandisjmackmedia.com. He is a cohost of a podcast called the marketing gigs, which we'll talk about, uh, throughout this. If you're not, um, if you're not subscribed to the marketing Geeks podcast, I highly recommend it. We were joking today that, uh, you know, he goes with me every morning on a, on a walk. I literally am in obsessed with their podcasts and I'm listening to an episode every day, um, over at, uh, the marketing gigs. Speaker 1: (01:57) He also has another podcast that he is a host of for a company called banner season. We'll tell, we'll get a little bit inside of that. But this dude is all over the place. He's got, um, a lot of his business comes from fiber. He's actually a fiber pro, which simply means that he's vetted by them. Uh, really they got under the hood of the business and making sure that [inaudible] delivers and drives massive value to his clients. Otherwise he would never get that designation, which gives him some unique things to market his business and market his agency on five or so. We May, we may touch on that. Um, and uh, he's got a really cool podcast course coming up that you can find out more about out podcast mastery course.com. And of course I'll put the show notes, we'll put all these links and stuff inside the show notes. Speaker 1: (02:40) So without further ado, I don't have some fancy a clapping and, and sound effect here. So let me just welcome you to do the show. So Justin, welcome buddy. Thank you Casey. I love the introduction and thank you for having me and yeah, well we are, we are thrilled to have you here. And Justin of the things that, um, I always love talking to people about is kind of a multipronged approach to marketing and generating leads for your business. And I know that, you know, you do email creation and email automation, you know, you do copywriting, you've got podcast consulting and mass, Ya know, and, and management. Uh, in fact, uh, you know, if you're listening this, this is really kind of cool because Justin actually manages our podcasts here and is really putting this show on the map. So if you're listening to this on iTunes, Spotify, stitcher, or whatever it is completely in fact, um, basically all due to Justin and his team and his organizations kind of managing and producing the whole thing. Um, not only that, he is a, an infusionsoft partner as well as a banner season automation specialist. And we'll talk a little bit about that. So Justin, let's just, uh, let's just dive right into it. I would love to know your kind of, your core philosophy when it comes to marketing and how that relates to your client's businesses. Speaker 2: (04:02) I think it starts with visibility and, um, I think if I want to give it like a few resources that I kind of base my philosophies on a great, great book influence by Robert Cialdini. Um, one of my favorite books out there that's going to hit you with all the principles of how to influence people. And I, I'm all my marketing's really based on those principles. I mean things like scarcity, social proof, um, things, just ways of, of validating your expertise. One of the things that I like to tell people is, um, Fiverr's an interesting medium because a lot of people will get on Fiverr and you might have several gigs on there, but you'll never make a sale. And when I got, when I got recruited, I was one of the first five or pros recruited on the platform. Uh, they found me because I was a partner with infusion soft. Speaker 2: (04:51) So they brought me on. Um, I did, I went through an interview process. I had to take a few, uh, like exams kind of things to just validate my skills. But once they approved me, it was interesting because all of a sudden I was getting so much traffic and so much, um, so much attention only because they had gone ahead and validated me and they were a well known resource. So this, uh, this ability to leverage social proof from high end sources like a fiber like, um, like a Casey Eberhart or like, like people, you know, like influencers out there, it's powerful, powerful stuff. So if you're able to leverage other people's, um, other people that have more influence than you do and borrow some of their credibility, that's one of the biggest ways for people to get started, especially in the beginning. Speaker 1: (05:36) Yeah. So let's, let's spend a few minutes on that. So let's take a step back. Um, just for those folks that don't know about Fiverr and what it is and kind of the platform. Okay. Talk to me a little bit about what fiber is and what the platform is and what kind of things people can find all over fiber. Speaker 2: (05:54) So fiber was started as, it's a freelancing website, number one. And it was, it was created as a way for entrepreneurs and business owners to find cheap freelance, um, services that started at $5 from the platform, watched pretty much every gig was $5 and they slowly kind of evolved. Now we're able to add upsells to their $5 gigs and then eventually now with Fiverr pro, um, the minimum I'm allowed to charge is $100 for a Gig. And I think, I believe I'm up, I'm allowed to charge up to, I believe it's five or $10,000. I haven't attempted to do that. Um, but we're, we're able to charge big bucks for five or pro gigs because they validated our skills and they understand the value of not only finding somebody that can get the job done, but somebody that actually is validated, that has good reviews because there's a lot of, um, charlatans in the internet marketing space up there, especially I'll use the word charlatans. So having somebody validate you and being able to look at reviews and things like that adds a ton of credence to, um, to getting the job done. Speaker 1: (06:57) Yeah. Yeah. And for those of you that have never been on fiber, it is a like grab a glass of wine or a beer or a cigar or whatever your vices and just sit down and go check out fibers. F I v E R r.com. I joke that and I talk about this in presentations all the time, that I once paid a guy $5 in London to wear a hot dog suit, put my website on a piece of cardboard, go stand out in the middle of an intersection and spin around screaming my website for five bucks. And I only did that. I never used it as a marketing piece or anything. I just thought if some guy's going to do that for five bucks like I'm in, right? Yeah. I have used fiber for many things. I, you know, for $5 you can go on there and get 50 business quotes with your website printed on them. Speaker 1: (07:46) You can have. Um, you can, there are, when I was in the wayback machine and I was just trying to get my name and some practice being a podcast interviewee, I went on and paid several podcasts, five bucks to be a guest on their podcast. I mean there are so many different things that you can leverage. Five or four. So Justin, let's talk about fiber pro and then I want to come back to this influence and leverage thing. What types of things, and it's all based on a review system. So when you do a Gig, you get reviewed by your [inaudible] customers, correct? Correct, yes. And so what types of things does your agency promote on Fiverr pro? Where are you finding that or what are you finding that people are coming to you, that audience of Fiverr pro? What are they looking for and what are you able to bring to the table? Speaker 2: (08:35) Well, I can tell you that the best selling gigs that I have out there are four copywriting. So people that want a both, they're like a welcome sequence written for them. Or they want a sales sequence written because they have a, they have a product that they're introducing and they have a way for people to opt in on their website, but they don't have the creativity or they don't want to spend the time to actually write the copy and set up the automation. So my team will actually go in there, set up the automation, going to a site like MailChimp or active campaign, convert kit, infusion soft, whatever, whatever they're using, we can set that automation up for them and we actually write the emails so we have a complete package to get all that done. Um, beyond that, the other Gig that's the most popular would be a podcast consulting. Speaker 2: (09:19) A lot of people are starting podcasts. They, that medium is exploding, especially in 2019 it's been, it's been growing massively for the last about five years. Podcasting has been around for probably 15 plus years, but only in the last, I'd say three to five years have they really nailed down the advertising abilities on podcasts. And because of that, uh, that's why I see this as this massive, massive growth. And plus people are just understand now how important it is to have a platform where you can be visible and get your message out directly to people. Um, there's a ton of value in that and you're building a brand reputation about yourself. So it's a way of uh, creating credibility and just getting, getting your message out there. Just having a podcast is, um, people will look at you in a different light just because you have a show. It doesn't matter how good it is or what, I mean, a lot of people won't even listen to it. They'll just see that you have a show and we'll just think higher of you because you do that Speaker 1: (10:12) well. So let's, let's push in a little bit on this, this idea of leveraging influence and we'll kind of couch out around podcasting. I'll come back to copywriting a little bit later. So with marketing gigs podcast and the other podcasts that you do, how do you use that to leverage other people's influence? Like, like let's start, let's start back in the way beginning. Why would somebody who doesn't necessarily have the credibility to consider themselves? And a quote unquote expert, why would they consider using a podcast as a way to, or what are the benefits of starting a podcast? Maybe we'll start there. Speaker 2: (10:51) Yeah. So first and foremost, there's the perceived benefit that I just kind of mentioned earlier. The PR, the perception is that anyone that has a podcast is a greater authority than somebody that does not have one. Or if you have a book, you're perceived as a greater authority, things like that. So in a lot of ways, I compare podcasting to kind of like writing an ebook was five years ago where everybody had an ebook and that added credibility. Now podcasting is the new ebook, in my opinion. It's like you have to have a podcast to have that credibility. Now, plus if you want to build relationships with high powered people in the industry, having a podcast is one of the best ways to cold outreach to big names in your industry and get them to actually to want to be on your show. So, uh, is this coming Friday we're releasing an episode of Marketing Geeks where we interviewed Ryan Laveck and he's a, he's a pretty big name. I mean he spoken on stages like traffic and conversion is huge. Yeah, he's a big name this he's written, he's the creator of the ask method. He wrote the books, ask and choose. And so we actually have him on the show. We've had Pat Flynn on the show and Lewis, Speaker 1: (11:53) one of my, Speaker 2: (11:54) one of my favorite episodes. If you guys know pat, then you have to go listen to the marketing geeks episode where he's, where he's on there. If you don't know who pat is, you have to go listen to this episode because he is a fantastic affiliate and internet marketer. He's a love's back to the future. He's a super fun guy and uh, he really just kind of keeps it real and keeps it down and dirty in terms of really talking about concepts that people don't understand. You guys did a fantastic job of having pat on the show. What was really cool is I'm, I met pat in person at social media marketing world and one of the reasons that I even got like introduced and brought up to him was because we had one of the social media marketing world reps on our show first. Speaker 2: (12:38) Uh, she happened to be from my exact hometown that I'm from, which was like a cool, uh, icebreaker. And so I found out we actually went to the same high school, different years, but which the same high school. And then when I went to social media marketing world, she came and met me and then she walked me up to Pat Flynn, introduced me, told them about my show a he, he kind of recognized my cover art. You didn't, he had never listened to the show up. But because of that introduction I was able to get him to agree to be on, to be on my podcast. So because of the podcast, that led to an introduction that got me access to Pat Flynn. And then by having him on the show, it's now opened the doors to tons of other guests that want to be on. Because, uh, I have had pamphlet on the show now, and that's probably one of the reasons Ryan Laveck came on the show because he saw that I've had guests like John lead do, most of them had flame. Speaker 2: (13:20) So, um, as you build in, as you attract some of these higher names, uh, you're, you're gonna get tons of people wanting to be on your show. Um, and, and that provides opportunities to either monetize because these are people that might want to buy programs directly from you. The guests themselves might, or their audience might want to do something with it. So if you're, if you're doing this correctly, every time you have a guest on, you shouldn't have a system set up so that they are agreeing to promote your episode and that each and every time somebody comes on, you're borrowing a portion of their audience. And if the show is good enough, some of that a portion is going to stick and they're going to become a fan of your show in a, in a subscriber. And we'll listen. Speaker 1: (13:59) Yeah. You know, it's kind of funny because when I'm out speaking in and on stages, I kind of train on this idea of why is Oprah the most powerful woman in the world? Right? And I ask audiences, Justin, you've been in the audience gives zillion times when I've asked this question, who's the most powerful woman in the world? And Oprah is always in the one or two spot, like hundred percent of the time. And really if you look at her philosophy or her formula, it's exactly what Justin is talking about. It's essentially other people's content, which is your guests plus their reach, which is their audience equals more listeners or more people in your sort of space. So you know, when Justin Interviews Pat Flynn, he's using Pat's content, Pat's reach to bring more listeners to his show, to Justin show, and pat at the same time is doing the same thing. Speaker 1: (14:51) He gets to be leveraging the marketing geeks audience, the marketing geeks content, their reach to bring people over to him. So the listeners that listen to Justin show may not have known who Patflynn was, but once they listened to that episode, they're like, oh my gosh, that dude is just awesome. I'm going to go sign up for his podcast, which is smart passive income. He is over@smartpassiveincome.com. Uh, pat. Awesome. So you really do get to sort of leverage that audience. So Justin, I can, I can hear, um, I can already hear people kind of emailing in and talking about, well, you know, I'm a network marketer or I own a roofing business, our own and massage, uh, you know, a day spa or I own a small landscaping business. Why would little oh me want to have a podcast? Why would a little owe me a need to do things like social proof and have, um, emails written? Like, why would, why would you know Bob from Bob's roofing company consider using a podcast? Speaker 2: (15:54) Excuse me. Um, I think that the main reason is that it doesn't matter how small your niches, what matters is that you're perceived as the expert in the industry. And if, if someone's going to hire a roofer and their review in between the various options of roofers that are out there, the fact that you have a podcast and you are teaching the concept of roofing or you're interviewing some of the top roofers in the industry or your bringing on people that have hired roofers and asking like, what do you look for in a roof? Or things like that. There's so much content that you can both learn about your industry and two people are going to perceive you again in a higher light and they're going to be more likely to hire the guy that runs the show on roofing. Or are they are the, the guy that, um, that teaches the concepts of roofing. Because if you're, if you're a teacher, people assume that means that you are, um, also the best implementer of doing the work. And so again, perception is reality. So as long as people perceive you to be the best, they're going to go after the best or the majority of people will. Speaker 1: (16:52) Yes. That's what I would look at. Yeah. It's kind of funny. There's a phrase that we kind of use in the speaker world and the presenter trainer world kind of behind the scenes and it is very, so it's totally cliche but absolutely accurate and it's can apply to the roofing business even and it's he or she who has the marker, makes the money and essentially it's he or she who's up doing the presentation and writing out and training is going to be the one that makes money because perception is reality. Therefore that person is perceived primarily as the expert. You know why you were explaining the roofing business or why that person would do a podcast? I just thought of of if I were a roofer and I wanted to do a podcast, I would probably interview lots of people in the real estate space because I would interview the investors, the bankers, the uh, the hard money people, the folks that are wholesaling deals out there, the real estate agents that if I'm a local, maybe it's just in my local space, but it me in with those guys and Gals to get my name out there. Speaker 1: (17:53) But the other thing that it does, you know, and just thinking about this, kind of broadening it, if I was a roofer in, you know, Pew Olic Washington, which is my hometown, I was teeny, teeny tiny little thing. Although I live in Los Angeles now, so don't, don't hold it against me, but, um, you know, you could then, if you were Bob in Bob's roofing company, you have a podcast and you wanted to interview a real estate investor in Chicago, well maybe you have a referral agreement with a roofing company in Chicago, so that if any leads come to you from that point of view, you simply pass them off to the people in Chicago and take a cut. That's just like huge leverage. Speaker 2: (18:30) Yeah. What do you give two examples here? Um, one example is Matt broadening. He's a, he's a client of mine. Um, our agency services a lot of his infusionsoft and podcasts needs, and he runs two shows now. So the first show that we developed was called the driven entrepreneur, and it was about, uh, interviewing high achieving entrepreneurs and kind of getting their origin stories in a sense. Uh, but what he realized was that he wanted to get more speaking gigs and he's kind of, uh, exploring, getting back into like corporate speaking and things like that. So He created a second show called speaking of getting booked. And this show is where he's interviewing the bookers. So he's using this as an excuse to get in with the people that are booking speakers and he's interviewing them and asking things like, what are the criteria that you're looking for? How does somebody go about contacting you directly? What would be interesting from a cold email standpoint? Like what would get your attention? Those kinds of questions. And he's building relationships with the bookers through the show because he knows that he wants to speak more and he's going to leverage those relationships for himself while he's also adding value to a ton of other speakers that want to learn the exact same thing. Speaker 1: (19:29) Plus he's playing to the bookers. Egos, right? I mean, on some level, let's just face it, you know, as a speaker, I, I know the audience by which he's trying to talk to, right? And a lot of bookers, um, are ego ego-driven, right? Our job as speakers is to get up there and do our song and dance and make them look like rock stars to their organizations. Right. So the other thing is I, what I really like about that is it would also give the audience a, a, the audience are primarily speakers and other bookers. And so if you are a speaker and you're just getting started and you haven't quite figured out how to get inside of the heads and the minds of those booking agents, then that show would play right into that. And he's kind of going behind the scenes and given everybody inside glimpses of how to help a particular group of business owners in this case, speakers save time and make more money in their business. Yeah. Speaker 2: (20:25) Yeah. And in that same regard, he also runs a speaker training program. So, Speaker 1: (20:29) oh, I'm shocked. Speaker 2: (20:30) The, the listeners of the show are likely to be speakers or want to be speakers, you know, there are aspiring, um, and so they fit right into his customer Avatar. So those, that's one of the groups that he likes to teach because he uses, he teaches NLP, but he teaches how to use NLP from the stage to be a better speaker. So He's leveraging that. Now one other example I wanted to bring is going back to Pat Flynn. Cause we talked about kind of the roofing idea of starting a podcast like that will pat started a podcast and one of the smallest niches you can imagine, he started a podcast on food truck companies. Yup. Um, and, and although he admits that it's got a smaller audience than any of his other shows, it's been one of the more profitable shows for him because he's got a very narrow niche. But these are highly qualified listeners that, um, that he's positioned himself to be an expert in food truck businesses and how to market them. And he's gotten clients off of it, even though it's a small niche audience. So doesn't matter how small it is, there's going to be, I mean, everything has an audience. You just have to be able to know how to communicate and find that audience, um, to, but it can, it can be a big thing. Speaker 1: (21:32) Well, it's kind of funny just going back to, um, Pat's food truck deal, if I remember the story correctly because I've heard him tell this story before, is I believe that it actually started with him writing an Ebook, ironically on how to help market your food truck business. And he was selling lots of those and then he started interviewing food truck owners, um, and businesses that have food trucks come out to their, um, to their location. And that's how he's built this like little cottage industry. I mean, ironically, I, uh, own part of a, a craft beer bar, a beer house up in Seattle, and we have food trucks come as opposed to us having a kitchen. Right? And so I have told several of the food truck guys that we have there about Pat's podcasts on food trucks. So it's a, for something as small and as niche and as narrow as that. Speaker 1: (22:23) Again, if, if you have an audience or you have a set of customers, it's also a way to leverage your customers. So, so Justin, just sticking on that podcasting for a second, it would also seem to me that um, whatever business people are in, whether again, you know, using either network marketing or construction or you know, airbnb properties, you could do a podcast where you're literally just talking to your customers. Yes. Why, you know, what were you looking for? What did you find was the best of the best experience? You know, what was, how can our industry or our profession better serve you as the customer? Right? Speaker 2: (23:03) Yeah, and I, I tend to teach a number of different ways of monetizing podcasts. One of them is the target market client as your guest on the show. So one of them is, is using your target market client or your customer Avatar as the person that your show is going to be interviewing. So you're attracting that person, you're interviewing them while they're on the show. They're likely to learn what it is that you do or you're going to have that a pre interview with them and you can tell them a little bit about what you do. And because again, you've leveraged yourself as the host of this show, the expert in the industry, if there's a need for it or when there's a need for it later on, they're likely to come back to you to hire you because again, you are the perceived expert and likely the real expert. Speaker 1: (23:43) Yeah. So let's have a let's about that for, let's talk about that, that strategy for a second. Um, I have been on podcasts where I walked into being a guest on somebody's show where they were absolutely targeting me as their ideal client, but they were using their podcasts to leverage me as a guest on the show. And it has to be done with the, the art of conversation because it can be very douchebaggery if you will. Um, when it comes off as you're just like, Hey, I just want you on my show. So off the air, I can tell you about how amazing I am and you can hire our stuff, right? You have to be a little bit, Speaker 2: (24:24) I don't know. Yeah, I agree. But having the podcast is a great way to open those conversations though because absolutely if you're going to, if you're going to do like the spammy type of messages on like Linkedin or Facebook where you're messaging like a thousand people at a time and you're going to your, and I'm talking about cold, where you don't know the person, you're just cold messaging looking for sales. Well, leveraging, introducing yourself and saying you have a podcast and you're looking for guests is a lot softer of an intro and more enticing than just saying you want to get somebody on the phone call because you are going to offer a free strategy session where you're gonna offer something like that because people know that being on a podcast has value to them and it's kind of an exchange of value. So, um, so yes it can, it needs to be done with a certain amount of tact. I would agree with that. But it also can be very effective because it's a great way of opening those conversations. If you're great at sales, it's a good strategy. Speaker 1: (25:14) Yeah, and I, and I think, I know you and I talked a little bit about this, a little bit about this off the air before we came on board or came on the air. But um, I think when you do that, the reality is that as a podcast store, right, the guy or Gal doing the interview, it's our job to make our guests look so much like a rockstar that that guests will actually go out and share that episode with their network because they want to make, they want to feel proud of like, oh my gosh, I was just interviewed on expand the business. Like this is awesome. If I got on here and, and Justin and I just kept trying to sell myself and you know, I kind of, you know, I, I wasn't giving you time to talk and I was kind of, you know, being confrontational and kind of just a d bag. Then the reality is you wouldn't share this with your, with your audience anyways. And the only real play I would have is the optimization of your name in the show notes or blog posts or whatever. Speaker 2: (26:13) Which, which I think is why if you're going to take this model on, you're not, you're not pitching them on the show, you're pitching them before or after the show. It's not a, I mean, the show needs to be about adding value. For the most part, it should be free value. Andy. I mean, the show is not a webinar. You're not, you're not taking the model on where every episode you're gonna have the a $1,000 paid off or at the end of every episode because that's a, it's not going to build an audience. It might get a few sales down the line. It may or may not, but it's not going to build an audience because don't want to be sold all the time. They want it. They want value. They want free value. A lot of our listeners, um, you know, they, they tell us that they're, they're looking, I mean, they basically use us as like an education resource. They're listening to marketing Geeks to learn marketing. Um, they're not, you know, they're not looking necessarily to even hire us. They want, they want to learn marketing and we're bringing on high end guests. We're discussing high end concepts and they listen to us because of that. So, um, Speaker 1: (27:09) yeah. And, and I also think what you guys do a great job of, and I think as a podcast or, or somebody that's doing this, um, as a medium to get word out or get message out, you know, content is king. Content is coaching, content is queen. Content is kind of the basis that levels the playing field between all of the entrepreneurs. But so few people will position themselves as an expert or position themselves as somebody that has the ability to interview somebody and make them look like a rock star. Then I think it helps be, it just stops people in their tracks. And so one of the things that I think a podcast can do is create that know, like, and trust factor. You know, I would make an assumption that the more episodes you guys do of marketing Geeks, the more customers and clients you're going to have for um, Jay Mac because you will have taken the time to get rid of the scary right. You've made marketing a little bit more well known. You've talked about some acronyms, you've talked about some concepts so that when somebody is ready to hire a marketing agency or bring on a copywriter or bring on somebody knowing that they need automation, your podcast really allows you to have somebody get to know you, like you, trust you and know your sensibility, know your jokes. Um, you know how your personality is, uh, right from the podcast. Speaker 2: (28:34) It's true. I got an email actually today from somebody who listened to the show. It says like, I feel like I know you. And it's just kind of funny because if somebody I've never met, I don't even know who they are other than their name in the email, but it's just a, it's true because people listen in all kinds of ways. Like I've had people tell me, they listen well, they go jogging or they go walking like you just said too. Or they, um, you know, they're, they're, they're listening in their cars on the way to work, like things like that. So it's funny how people, it builds like this, a relationship where they feel like they know you personally. And like you said, no. Like, and trust is huge, uh, influential factor in who you're going to hire for business. So a, when I can create that up, well, I mean, and it's, it's real. So I mean, they're getting to know the personality behind the name. Uh, but when I can, when I could create that, it, it, um, it definitely opens up the, the, the bigger likelihood that they're gonna want to work with somebody that they, again, they know, like, and trust. Speaker 1: (29:22) Yeah. And the other thing that it does, and, and talk to me a little bit about this, and maybe I call it something differently than what you would call it, but you know, one of the things when I was was putting the show together, I knew that we were going to be doing lots of stage swabs or a cast swaps where I do a guest spot on your show. You come to a guest spot on my show. Both people win because we're taking different, uh, taking different roles inside the episode. You know, I have a friend, Rochelle Shaw, who's going to be an upcoming guest and you know, honestly I love her shell. I've known her for a years and years and years, but she was kind of out of sight, out of mind, not from it for any other reason that we've just been really busy. And she asked me to be on her digital summit. And in that conversation I, that's when I said, oh my gosh, you have to be a guest on, on our show as well. So talk to me a little bit about the ability to leverage the platform in a stage swap scenario. Speaker 2: (30:21) Yeah, so I think it starts, I mean, so when we launched our show, I'm going to just give a little bit of background here. We actually didn't even bring a guest on for almost 10 months. Our first, uh, our first like 10 months of episodes where maybe there was like one or two exceptions to this. They were me and Andrea is my cohost giving teaching concepts. We just covered concepts. And then as we moved into year two, we started getting a ton of people reaching out to the show, inquiring about being a guest. And, um, and they were just, I mean, cause we were in the show notes of every episode or on the show, we would mention our email address on where to, where to request to either be a guest or suggested guests on the show. And over time, that's grown now to the point where we're getting like 10 to 20 emails a week of people that want to be on the show. Speaker 2: (31:04) We're turning people down now because we have to, uh, we're booked out through October right now with guests. Uh, but one of the things that I've learned over time and working with, cause I, I manage a map. Ronnie's Podcast, I'm not managing your podcasts. One of the things I've learned is the way that you, you book these people really, really matters. So we've created a form and we're using a software called JotForm, which is a, a, they have a free version and a paid version. I highly suggest checking it out, John. That's J. O. T. J. O. T. F. O. R. M. It's a very great software for creating a, an interactive form. It can integrate with like infusion soft or different email marketing platforms. Um, but what we do is we started asking questions like, would you a, do you have a podcast? Would you be willing to do a stage like a, a podcast swap? Speaker 2: (31:49) If we have you on our show, would you be open to having us on your show? Those kinds of questions. Uh, how big your social media following, are you willing to promote the show? So we're actually, we're, we're preframing the episode so that they understand that, yeah, there is an exchange here. Um, and I mean depending on, we might go a little softer on some of the bigger names like we might, you know, but if it's people that were kind of learning about, because they reached out to us and, and they don't necessarily have like a gigantic following, then we want to, we want to make it so that there is a bit of an exchange of values that we can appear on their show, they can appear on our show or they could do some sort of alternative promotion. We're, we're, we're both getting value from each other and I think that comes with preframing the relationship and having a good, um, a good forum for people with questions to fill out and information like that really, really helps the process. Speaker 1: (32:36) Yeah. So you, you brought us something in that and you just whizzed past it. So I want to like [inaudible] and that was my, my fake, um, chief for sound effects, former to VCR. Um, you want to know how big their social media following is. Yeah. So let's talk, let's talk about that from a kind of a build the tribe sort of perspective. You know, anybody that's been around this show certainly hear it expand the business or I've seen me speak or talk, you know, I'm all about building your tribe, not social media following. I mean at this point are you guys gonna really consider having a guest on the show that has like 124 Facebook followers. They hate Instagram, they got nine, they have nine Pinterest followers and they don't have a youtube channel and they've got 12 connections on linkedin. Speaker 2: (33:27) Not unless there's some kind of a celebrity that I've heard of through television or some legacy media and they just haven't adopted social media. So it's very unlikely. Speaker 1: (33:35) Yeah. And that's because as, um, you're trying to grow, you want to be able to leverage, one of the reasons why you would do a podcast, it seems to me, is to leverage into your guests network. So I just think it's really important that all business owners build that social media following or build that meetup following or build that linkedin or whatever, wherever your customers are following. Yeah. Speaker 2: (34:00) Yes. And ideally we also want to try to vet them a little bit. If we, if, if we could find the time, I mean sometimes we get so many requests that we don't have a ton of time to vet everybody, but we want to also make sure that they're getting a good engagement on their social media because it's easy to get 5,000 friends on Facebook. We're a ton of linkedin followers. It doesn't necessarily mean that you're getting a ton of engagement on the platforms. So we also want to look at like, okay, what's their, how are they perceived in the marketplace? How are, what kind of engagement did they get on social media? Those kind of metrics are also important to look at because again, it's a you, I mean, people buy fake followers still. It's still a thing you can, it used to be on fiber. You could go buy fake followers. I think they finally, um, enforced against, Speaker 1: (34:38) well yeah, well not only that fiber and forced that, but like I used to, I have a Amazon business and you used to be able to go buy reviews and by stuff like that and Facebook, I know Facebook did it. I know Twitter did it. I know Amazon did it where they started putting up fake listings, seeing who was going to buy them and then they would basically go close those accounts down. So just kind of, again, that's not really the way I would do. I W I would expand, uh, expand the business. But um, Speaker 1: (35:09) so let's, let's stay on social media. Let's stay on social media for just a minute. If somebody doesn't have a podcast, right, they, but they know they want and, or need more exposure to potential customers, potential distributors, potential vendors, whatever they want to get in front of what, what, give me a couple of things that they could do right now if they were trying to get on your show. The Marketing Geeks, like, I'll give you an example. One of the things that when I've, when I have identified a podcast that I want to be on, um, I am very strategic in that, uh, about a month before I asked to be on the show or go fill out the form that you have, I'm going to promote that podcast on my Facebook page. I'm going to tag the host in there. I'm going to go talk about how awesome their episodes are. I'm going to go actually listen to several of the episodes. So I know how the banter is that those guys or gals have on their show. So when I come to the table and fill out that form, I kind of am right there on par. I already know what you're really looking for. What kinds of things can people do? Speaker 2: (36:19) Well, I, I, it's funny that um, we had a guest on that was a special, um, he's, his specialty was called email marketing and, and he, uh, he used a strategy on us to get our show, but he talked about it too. How when you reach out to a show you want to be on, you should always at least reference a past episode. Um, make points that you actually listened to the show. Uh, give some feedback about, you know, things like that. And if you, if you could do that, even if the rest of the message is like a template, like a cut and paste template and at least personalizes it to the point that it's like, this isn't just another like fully cut and paste template that we get all the time. This is somebody who actually took the time to recognize an episode that they appreciated. Speaker 2: (36:57) They took the time to do this and, and it does stand out more. I can tell you that, um, if the first line of the email is like, or the same thing goes on like Linkedin, if I get a private message, if the first line of that private message is, feels generic to me, I'll just, I won't even read the rest. I'll just ignore it. It just goes straight into the spam box. So, um, so by recognizing that, that's a big thing. I know think that people can do, and this is a, there's a huge industry growing of these podcasts, um, what's called like a guest promoters. So they, they're like PR companies basically that are the, you, you hire them and then they have built out relationships with a ton of different podcasts and they'll get you on a ton of different shows. So that's, that's a big industry. That's like all of a sudden developing. Um, I see ads on Facebook a lot. Speaker 1: (37:41) I'm, I'm, I'm, I'm part of that, I'm on both sides of the equation. So I have a listing, there's a, I wish I knew it off the top of my head, but it's, uh, it's an email that goes out that essentially is set to, they play matchmaker essentially. Yeah. If they've got a list of podcasters and a list of guests and they send the guest to the podcasters and the podcast or to the guests and sit somewhere right down in the center. And what's great about that is it gives you exposure to people and interesting people that might be good customers or might be good guests. You wouldn't, you or I may not have access to or not even know exist. Speaker 2: (38:15) Yeah. And that, could you give an example? We had a, we had one of those companies contact us with a list of about 10 potential guests. And what really stood out stood out about that email is like, two of them were like super well or pretty well known names and big names and the rest of them I'd never heard of. So they, but they, they understand that you have to at least they have to at least provide a few of those big names to kind of get my attention. And then it's more likely I'm going to take on these other people that are probably just paid clients that are a, you know, you know, they probably don't have huge followings. Um, but it's, that's a way that they're, I think they're leveraging that, that system. Like, for example, uh, they, one of the guesses is Dan Locke, who I actually wasn't that familiar with him, but I, and I've gone on to find out that he has millions of followers and things like that and he's going to be on our show later this month. And, um, and it, he was introduced to us by one of those companies along with another list of about eight other names. And many of those other names I hadn't heard of, but that, you know, after reading the descriptions, a lot of them were, um, intriguing enough and we're bringing on several of them on the show. Speaker 1: (39:11) Well, because, because that company is leveraging the credibility of Dan's name and, and some of the other bigger names to have their lesser known names put in front of you. Right. And if you're just starting not a podcast, if you're just starting out a podcast, maybe the bigger names are going to scare you and freak you out. So you want to do some of the lesser known names to get your chops and get your practice in, um, on really kind of how, how on how all that works. Um, I know you're doing a Webinar on podcasting. Talk to me a little bit about why w on the podcast thing. You know, I know that it is podcast mastery course.com and it's, it's really to help people kind of get started down this podcast thing. I can tell you just from a guy who has done this for years, that what stops people is they're like, oh my gosh, I'm so freaked out. I got to get a studio system and I got to get microphones and I don't know how to edit it and I don't know how to come up with the music and I don't know where to post it. All that jazz. Is that kind of what this course is going to encompass? Speaker 2: (40:15) Yes, it will in a lot of respects. Um, I wanted to go to course that's, it's simple. So it's like how you can create a podcast even if you don't know a ton about technology. Um, so even if you're, yeah, even if you're not a Wiz at tech, but you want to create a show I and, and you don't even, um, and I'm going to give you a couple of different examples of how you could do it with a limited budget to get started in the beginning. And you can, you know, upgrade as your show improves. That's when you kind of make the upgrades. So like for example, like which hosting platform are you gonna use? There's free hosting platforms out there that a lot of people don't know about. One of them is anchor.fm, um, which actually got purchased by Spotify recently and is a, it's actually a very good hosting platform now. Speaker 2: (40:56) They're, one of the fears that a lot of people have with anything that's free is that you don't necessarily have as much control over your own show as if you're paying somebody else to, to host a show. So that's a fear that some people have. So some people don't want to take that risk. And so there's options like pod bean or there's options like Lipson or this options like a blueberry or what is it called? Blue, I think it's blueberry. Uh, VLU, B, r, r. Y. And uh, so there's all these different hosting platforms out there and depending on what your needs are, depending on, you know, where you, where you're at, you're gonna find you're gonna, you're gonna find that your needs very, or their needs differ. Plus, I'm, some of the podcast platforms are better at hooking you up with advertisers. So if your model that you want to pursue is monetization through advertising, actually anchored on FM is one of the best platforms that I've found that actually hooks you up with advertisers, um, pretty quickly and pretty easily. Speaker 2: (41:49) So if you could, if you're able to build a, an audience with a lot of listeners, that's a good platform to connect with advertisers. Um, a platform like pod Lipson, you have to reach a certain threshold before they'll even consider you to be added to their advertising platform. You have to have a, I've been, I think it's like 100,000 downloads before they even look at you. So it really depends on where you're at. And we kind of go, we're going to go over all the different things like your hosting. Um, you know, what's a microphone that you can get away with on a budget versus what's a microphone if you want to, if you want to have like the highest of end show, what's the best microphone to get? What um, how do I get my cover art created? How do I create the introductory theme, music, things like that. Speaker 2: (42:29) And like where do I find good royalty free music? So a lot of that stuff we're going to cover and give you the foundations. Um, and then beyond that we're going to talk about the strategies. So if you already have a podcast, it's going to be value as well because we're going to, we're going to share like things like how do you attract the best guests? If, if I want to, um, do the advertising method, how do I find advertisers, even if I'm on Lipson, I don't have that many downloads cause there are alternative advertiser platforms that we could, we'll talk a little bit about and how you can get your podcast signed up for them and then they can connect you with a potential advertisers. So our show has been monetized via anchor and it's been monetized via a platform like advertise cast. So we've had, we've had advertisers come from multiple different sources. Speaker 1: (43:12) Awesome. And you know, we, uh, here at expand the business, we are, we've chosen strategically not to necessarily do outside sponsors and advertisers. Quite frankly, you guys, it's only because I'm a control freak. I want to control the message that the audience is actually hearing. So for me, I'm just super strict in what I would ever promote and the guests I would ever promote. So the way that we will probably do it is we will eventually get to a point where to be a guest on the show is gonna mean that you quote sponsor an episode, right? So let's just throw out a number of thousand dollars to sponsor an episode, but that will give you your episode, but then you will be talked about on three or four or five episodes outside. So it's really kind of leveraging an entire entire communities. Speaker 2: (44:00) And that's a different model of advertising too, is that you control the contract. So you either, you either hire a company like that's gonna that's gonna pay you on what's called a CPM basis, which is cost per 1000 impressions or listens to your show or you control the contract and you, you sell a, a preset deal where you're going to provide so many episodes. Um, I know of a company that made a big contract with a major bank and they, uh, they're getting, I think it's like $10,000 a month, but they also agree to have one of their high end bank representatives as a guest on the show every month if they choose to use it. Um, and they are the sole sponsor of the podcast for the period of time, as long as that contract last. And, uh, but they, they privately negotiated that deal completely without using any of the advertising platforms that are out there. So that's another way of monetizing and it's actually probably more profitable that way until you start reaching those, you know, 10,000, 100,000 listeners per episode, then the standard advertising would, Speaker 1: (44:58) yeah. And, and I want to move off podcasting, but I was just thinking one more way that you could, um, use your podcast if you're just getting started is to, um, seal the deal if you will. And let me give you an example. You know, uh, Justin's show marketing geeks is all about, um, you know, marketing and what's working now and they really kind of geek out a little bit on technical stuff and all that kind of jazz. Well, let's say that there was a potential customer that was looking at hiring j Mac media and Bob's consulting firm and all things being held constant. Justin walks in and says, well, you know, we actually have the marketing used podcast. Once we, once we start working, I'd love to build a case study out of what we're doing for your organization and have you a guest on our show, it'll definitely get you some exposure into your marketplace. Yeah, he's just leveraged and sealed the deal. I'm over Bob's consulting hut that doesn't, uh, that doesn't have that, that reach to that audience. Speaker 2: (45:56) Right? It's a big value add. So even if you're selling like a mastermind program or something like that, it's a, it's a big value add that, you know, if you become a part of my high end mastermind program, you're going to get a guaranteed guest spot on my show. Something like that. And you know, our show is, we, our average is 2000 listeners in the first 30 days of a release. So that's a pretty decent audience. And so there you're going to get a pretty good exposure by appearing on our show, uh, within this first 30 days and it'll continue to grow over time. Um, but our average within the first 30 days is 2000 listeners. So it's a, it's a very, it's a very good value add. You're getting a very big stage. You'd spend thousands of dollars to get on a seminar stage, um, with a, a fraction of that audience. Um, you know, for her. Speaker 1: (46:38) Yeah. Oh, trust me, I, I know, I, I totally get it. So Justin, I know, uh, that I introduced you into an organization called banner season and banner season. For those of you who don't know, banner season is the premiere, um, site where you can customize and personalize literally one off promotional products and have them send to your customers or clients or friends and family if you want. So you can do things like customize one water bottle or one coffee mug or one box of brownies, right? And Justin, I know that the two things that I know you've brought into banner season is number one, you've done a podcast for banner season. Um, and too, they have engaged you in writing some of their emails, their communications with their new customers, they're independent referral partners. Um, so on and so forth. Talk to me a little bit about why that was an interesting project that you would take on. I mean, I know that at this point you get to sort of cherry pick the projects you work on. Why would, why was banner season something that you would kind of go all in on in terms of, um, creating an entire podcast for them as well as doing all their email sequencing and automations? Speaker 2: (47:58) Well, I mean it starts with a concept in marketing called lifetime customer value that I'm a big believer in. And what that really means is that there's certain ways that you can make money in your business. You can either sell new products, you could sell a, you could sell to cold traffic, meaning these are people that you've never heard of. You can sell to your past customers, which are people that bought from you, but they haven't bought from you in awhile. Or You could sell your current customers and one of the easiest audiences to sell to you is your current customers, but only if you've been developing a relationship with them and adding value throughout. So what banners season does, which I love, is that they, they, their business, which is not necessarily unique in that there's other companies that offer similar items, but what they do is they tailor to business. Speaker 2: (48:41) So they're, they're built for businesses that want to run their campaigns automated through like CRMs, like infusion soft or um, or ontraport or you know, big CRMs like salesforce, even, um, where you can actually, you treat like direct mail, like it's an email marketing automation campaign. So we're, we're setting up like cards that go out or gifts that go out, like they're fully automated systems because we know that adding value to our clients is going to add to our bottom line over time. Um, whether, you know, maybe not for everybody, but the clients that do buy are going to pay for the campaigns that I put out there because we're developing, you know, not only are we developing, um, stronger relationships that we're developing raving fans and what our raving fans more likely to do, but they're more likely to send you referrals because if they love you, they're going to tell their friends about you. Speaker 2: (49:27) And if they don't, they're not going to do that. So, you know, this is an awesome tool for creating, creating like raving fans that want to promote you. And so that's, I mean, I think that's what attracted me to banner season the most and now it's, you know, it's a tool that I can apply to my podcast. So we have a guest on my questionnaire now asked for the guest's mailing address in advance. That's something we added. Um, the jot form integrates with infusion soft. So I have that automatically going into my platform. Um, and I, it can trigger a, all I have to do is apply a tag and I can trigger a guest campaign. So that card in a mug goes out to the guest automatically to, to add value to them. Because I know that by doing that, they're going to be more likely to promote the show. Speaker 2: (50:09) They're gonna feel better about their appearance. I mean, it's, it's gonna, it's gonna help build my reputation in the industry. It's only, it's only doing good things. Uh, same thing goes for fiber. If I, if I have a client on fiber, uh, and I want, I mean, a lot of, there's a lot of money and engaging your old clients on a freelancing platform and you don't, if you're not reaching out to them or you're not capturing a contact information, then they're probably gonna forget about you over time unless you do some kind of like a incredible, incredible job. But even if you do that, they might forget about you because you didn't take the time to really build the relationship with them and do that. So this is like an automation tool for creating relationships. And I, that's what attracted me to it. So I, I think intuitively I knew like how to kind of write sales copy for it. And um, and so I wanted, I wanted it to be a part of this because I really believe in the, in the platform of the product. Speaker 1: (50:57) Well, what's really cool and what you really bring to the table and you know, um, as a, as a guy kind of really in the thick of it with, with banner season, one of the reasons why, you know, I made such a pitch to bring you kind of in into the fold, was that as marketers, our job really is to communicate with our potential customers and our customers and influencers in a multitude of ways where they may hear the message. So, you know, there's text marketing, there's search engine marketing, there's social media marketing, there's email marketing, there's podcasting as a way of marketing. And being able to send out a customized personalized gift, uh, to somebody is another way to reach out and touch them. So it's, it kind of just helped broad, uh, uh, fill out a broad spectrum of being able to communicate with potential customers. Speaker 1: (51:53) And even though, you know, someone like my mom can use banner season to send out, uh, a water ball here or there were Christmas cards, Christmas cards, right? Or holiday cards, you know, you've hit the button one time and send it out to everybody and it's completely personalized and customized, customizable. Um, it's such a, it's such a great tool, like you said, an in, in thank you gifts, you know, we work with a lot of, I work a lot with people in the real estate profession and one of the things that they will all tell you is like, oh my gosh, the referrals, our bread and butter of our business. And if we lose the referrals, um, we're kind of screwed. Yeah. Right. So something like this gives us one more prong to touch those, to touch those potential customers. Speaker 2: (52:35) And I think of like, I'm Ryan dice, a digital marketer has that famous quote that he or she, who's willing to spend the most to acquire a customer will always win in terms of advertising. Well, I would say the same thing applies to he or she who is spending, willing to spend the most to keep a client is always going to win as well. Yeah, you're, you're actually, you're, you're, you're making them feel special because not many people are going to go out there and spend $10 on their clients and give them a gift even though it's not a, it's not a big deal, but they're not going to do it because they just want to put that money in their pocket and they're not thinking that they're not seeing a longterm view. They're looking at short term profits, not a long term play. Speaker 1: (53:12) Yeah. I mean take banner season again, just for an example, if you guys go to expand the business.com, um, I'm going to entice you to give me her email address, right? And I'm going to do something for you that I think is, is sufficiently valuable for you to give me your exchange of your, uh, of your email. Right? So at this point, I've got a 30 minute download on how to generate more referrals now. Right? Well, if you go to expand the business.com, put your email address in there. You get get more referrals now as a, as a gift. I say on there, Hey, give me your address. I want to actually send you a surprise in the mail you do that, it triggers, it triggers about a $10 product coming out of banners season. You're going to get a thank you card and a, a treat. Speaker 1: (53:56) I'll leave it at that. Um, if you want to check that out, you can go to expand the business.com and see for yourself. Um, and you know that investment is 10 bucks. About 80% of people that opt in to expand the business.com leave me their address. So about 80% of those people, I'm already investing 10 bucks in without them ever being a customer. Number one, about 50% of those people will take that gift and that card and repost it on social media going, oh my gosh, I got that today. Which gives me another, another place to, to, to be in front of that potential customer. But it also sets up so much goodwill that when I send a second email that says, hey, go check out this particular affiliate product, or go check out this Facebook group, there's a higher likelihood that that's going to be sticky because I took the first step investing in those customers, right? Yeah, Speaker 2: (54:49) absolutely. Yeah. You've built, you've built a relationships with rapport or you, you know, you've invested in rapport with the, with a, with a prospect. So yes, there's, I mean there's a big difference between, I'm somebody that that already provided a $10 gift in advance and there's a, one of the principals in the book influence that I mentioned the beginning of the show is the, is the principle of reciprocity. And so if you give somebody a gift like in this, this is the concept that is behind every online funnel where you have this exchange of value. You're getting an Ebook, you're getting a pdf, you're getting a free recording, something like that in exchange for an email address. The reason that's more successful is because of this law of reciprocity that people feel indebted if you give them something and they're, they're more likely to want to do something in return. So you're leveraging one of the principles of influence there. Speaker 1: (55:39) Absolutely. And influence and leveraging of influence is so massive. Um, Justin, I know we've got just a few minutes left. I wanted to touch on another topic. Um, you know, I know, um, with, with Matt, you, you are part of his mastermind and you kind of helped manage and run of that. You, you are now helping us with our mastermind, a pro

Justin Peters of JustinPeters.org and Andrew Rappaport update people on their trip to the Phillippines. They address many issues that they covered at the many events, like church discipline, female pastors, NAR and Word of Faith and much more. However, not everyone was happy that they were there. So Justin and Andrew respond to their critics. Rapp Report Daily 0070 Resources mentioned: Conference sessions from Cebu on Facebook: Session 1 Session 2 Session 3 Session 4 Session 5 Q&A Theology Gals episode on MOPS International Check out Reformations Pages on Facebook and Twitter This podcast is a ministry of Striving for Eternity and all our resources strivingforeternity.org Listen to other podcasts on the Christian Podcast Community: ChristianPodcastCommunity.org Support Striving for Eternity at http://StrivingForEternity.org/donate Please review us on iTunes http://itunes.apple.com/us/podcast/rapp-report/id1353293537 Give us your feedback, email us info@StrivingForEternity.org Like us on Facebook at http://www.facebook.com/StrivingForEternity Join the conversation in our Facebook group at http://www.facebook.com/groups/326999827369497 Watch subscribe to us on YouTube at http://www.youtube.com/user/StrivingForEternity Get the book What Do They Believe at http://WhatDoTheyBelieve.com Get the book What Do We Believe at http://WhatDoWeBelieveBook.com

Justin Peters of JustinPeters.org and Andrew Rappaport update people on their trip to the Phillippines. They address many issues that they covered at the many events, like church discipline, female pastors, NAR and Word of Faith and much more. However, not everyone was happy that they were there. So Justin and Andrew respond to their critics. Rapp Report Daily 0070 Resources mentioned: Conference sessions from Cebu on Facebook: Session 1 Session 2 Session 3 Session 4 Session 5 Q&A Theology Gals episode on MOPS International Check out Reformations Pages on Facebook and Twitter This podcast is a ministry of Striving for Eternity and all our resources strivingforeternity.org Listen to other podcasts on the Christian Podcast Community: ChristianPodcastCommunity.org Support Striving for Eternity at http://StrivingForEternity.org/donate Please review us on iTunes http://itunes.apple.com/us/podcast/rapp-report/id1353293537 Give us your feedback, email us info@StrivingForEternity.org Like us on Facebook at http://www.facebook.com/StrivingForEternity Join the conversation in our Facebook group at http://www.facebook.com/groups/326999827369497 Watch subscribe to us on YouTube at http://www.youtube.com/user/StrivingForEternity Get the book What Do They Believe at http://WhatDoTheyBelieve.com Get the book What Do We Believe at http://WhatDoWeBelieveBook.com

Justin Peters of JustinPeters.org and Andrew Rappaport update people on their trip to the Phillippines. They address many issues that they covered at the many events, like church discipline, female pastors, NAR and Word of Faith and much more. However, not everyone was happy that they were there. So Justin and Andrew respond to their critics. Rapp Report Daily 0070 Resources mentioned: Conference sessions from Cebu on Facebook: Session 1 Session 2 Session 3 Session 4 Session 5 Q&A Theology Gals episode on MOPS International Check out Reformations Pages on Facebook and Twitter This podcast is a ministry of Striving for Eternity and all our resources strivingforeternity.org Listen to other podcasts on the Christian Podcast Community: ChristianPodcastCommunity.org Support Striving for Eternity at http://StrivingForEternity.org/donate Please review us on iTunes http://itunes.apple.com/us/podcast/rapp-report/id1353293537 Give us your feedback, email us info@StrivingForEternity.org Like us on Facebook at http://www.facebook.com/StrivingForEternity Join the conversation in our Facebook group at http://www.facebook.com/groups/326999827369497 Watch subscribe to us on YouTube at http://www.youtube.com/user/StrivingForEternity Get the book What Do They Believe at http://WhatDoTheyBelieve.com Get the book What Do We Believe at http://WhatDoWeBelieveBook.com

So Justin and Matt sit and talk about their favorite lists and stuff.

So Justin and Matt sit and talk about their favorite lists and stuff.

Justin Cross is a great episode to the podcast. We are following him on his journey to opening up his own brewery here in Arizona in a mini-series called "Somethings Brewing" (listen to part 1 and part 2 so far). As much as Justin is passionate about beer he is possibly equally as passionate about fitness. So Justin did what many before him did. He thought "Hmmm. Fitness and beer. They go together like.....well, fitness and beer". When he first presented his theory to me I thought "This poor fellas needs to tighten up his technique on skull crushers and not take it so literally". But then he explained it. And it made sense. You don't have to choose one or the other. You can really have both. Its all about balance. Another guy with the same idea and Justin's good friend Elliott aka Apartment Bartender together came up with the idea of Earn Your Booze, a philosophy about having that balance and making sure you earn those drinks by kicking butt by getting some sort of exercise in. This concept has caught fire and finds the guys shipping t-shirts across the world. And now, they have their first event coming up this Saturday November 4th at Scottsdale Beer Company. The event is going to be a prime example of earning your booze. Rush Club is going to be putting on an awesome workout and competitions while The Viking from Peak Nutrition is going to be laying down some knowledge on how to make good choices while still enjoying yourself when out for some drinks. And you can even get a tour of the brewery and enjoy one of their many awesome beers. And we will be there as well. Aaron will be shooting video and Eric will be participating in the workout. For about 4 minutes. Before throwing up and passing out. It's gonna be awesome.  Click HERE for full event details  Intro/Outro music is "La Negra Tomasa" by the awesome local Arizona band called Fayuca Want to show your support and help this show grow? Simply click here, give the show a rating and share some feedback! 

Justin Carroll drops back by to talk about the 1911 pistol. The US government paid a LOT of money teaching him to depend on one. And he shares real-world use lessons learned. For those who don’t know, he’s a former Marine Recon, Marine special operations, and former government alphabet soup guy who ran a 1911 and many other guns for a living. So Justin has just a wee bit of experience with what works and what doesn't. And today he’s going to share with us some basics about the reality of depending on one and must have options for neophytes. The 1911 pistol is a deep part American lore. If you're a child of the 70's and 80's, you probably have at least one grandfather who used one in war. And your dad might have used one in a "conflict" and most likely had a 1911 as his one go-to handgun for home defense. For this reason, many of us lust after them even though we're converts to the Tupperware warrior guns like the Glock. But there's still that lust begging to be satiated. So today we talk all things 1911 so you can decide if it's right for you and what to look for. [itunes] The 1911 For Beginners Topics Discussed: The number one must-have feature on a 1911 John Browning's invention Vs. the modern striker fired pistols The secret to how the US Marines keep their pistols running in top condition Understanding the limitations and setting expectations High-end custom 1911s Off the shelf Vs. DYI Different types of sites and why ledges are important Why night-sites Skeletonized hammers Skeletonized triggers Justin's must-have feature list Pistol sites Beaver safeties ~ Become a supporting member here: http://www.itrh.net ~ Resources from this episode can be found at: http://www.intherabbithole.com/e228

In this episode we sit down with Justin Christianson to discuss what's working and what's not working in CRO (conversion rate optimization) these days. CRO is crucial to maximizing your revenue throughout your sales funnel so pay close attention! We'll help you save time by only focusing on tests that matter, while maximizing your ROI. Enjoy! Listen To The Podcast [powerpress] Resources Mentioned Conversionfanatics.com clyxo.com/justinchristianson usertesting.com mixpanel improvely optimizely crazyegg mousestats Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Jeremy Reeves: Hey what is going on guys and girls, this is Jeremy Reeves with another episode of the sale funnel mastery podcast and today I have on the line, Justin Christianson and Justin is the bestselling author of Conversion Fanatic, How To Double Your Customers, Sales and Profits with A/B testing and is -- he has been in the industry for 14 years. We actually talked a couple of years ago and now we are getting back in touch and I already know -- I have seen a couple of the things that he has done. He is a wizard with CRO which is conversion rate optimization and you can find him at Conversionfanatics.com and I am going to bring him on with him to give you a little bit more detail description of who he is and kind of who he helps and what he does and all that kind of stuff. So Justin, welcome. Justin Christianson: Thanks Jeremy for having me, glad to be here. Jeremy Reeves: Yeah, yeah, definitely. So you know, I just did a quick little brief intro just so they have you know, kind of a quick little background of you, but go into you know, tell us a little bit about what you do and who you are helping and that kind of thing. Justin Christianson: Well, this is my 14th year in digital marketing. So I have been around the block a couple of times. We basically started our company, Conversion Fanatics, just actually a couple short years ago after my business partner and I were in private consulting, doing basically the same thing you know, it just came at demand you know. A lot of companies coming to us, they know they should split testing they are just not sure how to go about it or maybe they are seeing lackluster results with their current optimization effort. So we stepped in and basically helped them with their split testing and optimization and provide the bandwidth need from the frontend development standpoint, from the design, the implementation, the advisement of the reporting, so we kind of take over the majority of the heavy lifting to help companies achieve those results faster and test a lot faster than they would ultimately not be able to do on their own. Jeremy Reeves: Yeah, sure, okay. So when you are working with people, is there certain -- I am always interested in the process that people go through, because you know, you get really good results for people and you know, for me, like I know that once we -- in our company, once we started getting systems in place, you know, and actual process rather than just like, okay, let us -- you know, here is the project, alright, let us start working on it. You know, when we actually had like an actual process in place our results went way up you know. So what is you process. Somebody comes to you and you know, they hire you, you know, so day 1 like what is the -- what is the cycle looked like and the process that you go through with people and you know, I am kind of saying this, try to relate to someone who is going to be doing conversion optimization, so like, what do they have to do rather -- because a lot of people I know, it is like okay, you know, whatever a sales letter, we have a sales funnel in place, alright, let us start testing, alright, well let us test this color of a button you know. Take us through the process that you should go through and what you do for your clients that helps you, helps you get more winners you know, because one of the big problems with conversion rate optimization is that when people start doing it, they do not get good results because they are kind of just throwing things against the wall you know, and they have no you know, no insight into like what they should be testing. They are kind of just like, oh, yeah, let us test this headline like with no reason for testing it you know what I mean. So walk us through that process. Justin Christianson: Okay, so the first thing you want to really understand is, what is the outcome you want out of an optimization plan, I mean what are your biggest areas that you need to focus on like you said, most people just go at it, make a list of things, it is like, Oh, a green button is going to convert better than an orange one, and they do not really pay attention to what they are actually in testing to accomplish. It is probably the biggest thing, that is where we help our customers identify, it is like, what are your big objectives, what are your goals for the next 12 months or for the next 24 months and then understand kind of where they are falling short. So if you analyze your own existing business from that standpoint to is you are going to understand a lot of areas that need improvement rather than just testing some random things. So from there, we analyze existing conversion rates. We will look at analytics. We will look at heat maps, click maps. We will try to figure out where the visitors are going and then ultimately find out where they are falling off in the process. So you might have 4 upsells in a chain on your sales funnel and you see that, oh, well, I am getting decent people signing up on the front end, but my average order value is kind of lacking. So you would go back and find which of the areas that you need the biggest area of improvement, it might be upsell 2, it might be upsell 3, heck, it might even be the first offer. So from there, we gather all of that information. We do market analysis and competitive analysis too. So we will go out there and look and see where other people are spending money and figure out what pages they are sending their traffic to what you know, what kind of offers they are presenting to help us formulate what we call a test-type offices. And from there, we create the test-type offices and that is, okay, what are the biggest areas of leverage that we need to focus on first and what do we feel will be the biggest -- have the biggest impact if we start testing immediately and we are coming up with the ideas not just a list of you know, we are going to test headline first, then we are going to test the button and then we are going to test the call to action and then we are going to add some testimonials. It never works out that way. So we always want to find the biggest leverage points first and then decide, okay, what do we want to test first. What do we think is going to have the most impact and what is our desired outcome from this test. What will make that a winner. And then from there we just start testing. I mean, that is our basic process, but we do not like I said, we do not just make a huge list of things to test even though I can go on anybody’s site and say, okay, you need to test these 50 things. We just tried to learn from every single test that we conduct. So you let the data be the guide and then kind of back that up with some best practices. It could come down to that you simply need to test a button color first. Maybe you do not have enough contrast in your buttons or maybe you need to add some additional calls to action to your process. So it can come down to something as simple as that, but often times it is just, you got to let the data do the talking. Jeremy Reeves: Okay, that makes sense. And do you, you know, when people first come to you and you are always, and you are looking for that first test to start you know, there is nothing to place, you just started the project. Do you look for -- because there is kind of two ways that you can go about it. You can look and say, okay, we are going to start with this big you know, overhaul and see you know, that helps or you can say, alright, well I see let us just say, 3 different areas that are like almost guarantee of the quick wins you know. For example, if they have like the call to action section is just say yellow and then the call action button is also like just a slightly different shade of yellow you know, that is like an easy win you know what I mean. Now are you going to double conversions, probably not, but it is easy win. So what do you look -- do you look in terms of getting a couple of quick wins first to kind of generate some momentum, you know, it is kind of a like if you are losing weight, you want to lose a couple of pounds really fast, like to gain some confidence and just getting some momentum or do you look at trying to get a big win right up front. Justin Christianson: I mean it is usually a case by case basis, but if there is some things that are just blatantly obvious like you said, you know, the yellow one yellow. We are going to test that right out to get those wins and sometimes that little change can have a huge impact. I remember one test we ran where we change the button color to add the contrast. It was a button color test and it increased their actual pre-account signups for this company by like 154%. It was something just ridiculous, but they had a very simplistic page, but we tried to find the biggest areas of leverage first. If we can get those quick ones of the way and we can learn something from that test then we will go out and do it. So I always say, you have to learn something from every single test whether be a winner or a loser. The loser sometimes tell us more about the visitors than the winners do. Jeremy Reeves: Yeah. You know, and go a little deeper on that because I think that is the whole learning aspect of this, that is something that most people glaze over. They kind of just want to -- they kind of, you know, it is like, oh, let us test the price, let us test a different type of offer or bonus or whatever it is. I mean, there is a billion things you test, but they do not really look for okay, well, this one or this lost and what is that teach us. What can we use to then increase our results in the future. So go a little bit deeper on the whole aspect of you know, finding learnings from you know, doing your testing. Justin Christianson: Yeah, so you just want to let the visitors be the guide. So the whole goal when you are thinking about optimization is what can you do to remove the most amount of friction from your process to get your visitors from initial click to the end goal. So you have to learn something, your visitors are going to tell you what they like and what they dislike more than anything else. So you can assume all day long that something is going to work better but often times, you are going to be proven wrong. So when we go into a testing scenario, we always want to figure out something about the visitor. So I was thinking about it in terms of people because that is (inaudible 12:09.0) dealing with it at the end of the day is people. It is what makes them tick and what makes them move through the process. What are they interacting with the most on the page. What are they not liking. An example is we ran a test or look at some data for an e-commerce store recently that they are mobile checkouts or just blocking for better term. So we found out that there was too many clicks involved I mean, our today’s mobile world were so easy, just flip your thumb and you scroll down to the bottom of the page. So they were making people click to choose the size, click choose the color, choose all of the stuff and then it would expand on your mobile phone as you kind of move through the process. That adds friction. Anytime you can add a click to something, that is a friction point. So we took it upon ourselves and we expanded all of those options and it initially showed like some massive improvement and then as the test went on we gather more information and more data it fell off and then it end up losing by like 4%, 5%, or 6% something like that at the end of the day but instead about saying, oh, you know, that did not work, let us move on to something else, we said, we are on to something because it showed initial results that were extremely positive, I mean it was 40%+ improvement initially and it is (inaudible 13:33.9) there for quite a while. So we went back and we revised the test. So we expanded some of the options. We rearranged things just a little bit to make it a bit more appealing and ended up with like a 36% winner out of the deal just because we were looking at the information as a whole not necessarily just looking at oh that was loser, let us move on to, no, we just need to test the button color. Jeremy Reeves: Yeah, got you, okay. Is there any, you know, when you are doing test, is there any certain you know, because there is always that fine line between accuracy with you know, like getting result like accuracy and then also speed because you know, you can get, you can sit there and waste you know 2 years getting you know, ridiculous amount of accuracy, but you know, there is also the you know speed involved with that and how many text you can do and all that. So do you have any like kind of base numbers I know like you know, 95% is kind of like a general rule of thumb you know or does it differ between businesses you know, how do you look at that because I am sure your clients even you know, some of them have really high volume so you can get extremely statistically relevant you know information results and all that kind of stuff. So talk us a little bit about you know for the average person doing this, is there kind of a rule of thumb in terms of how many results they should have, how many conversions they should have before they consider a test you know resolved where they can move on to the next one or how does that look. Justin Christianson: Well, I mean you can run test. We have had test run where there is you know, we ran 200,000 visitors through a test and still not achieved significance. So that is kind of a number we used, but we kind of based it on the level of conversions. Obviously, you need a large enough sample size. So I say run a test for a minimum of a week because you need enough days in there because the traffic on weekends is going to convert different than the traffic on Mondays or Tuesdays, so you need a big enough sample size over a long enough period of time getting all the days of the week in there and then we look at it from the point of conversions, so we look at a minimum of 25 conversions per variation before we start actually looking and paying more close attention to the actual data. So we have to look at it from that standpoint because if you have just a handful of conversions on each variation 1 conversion can swing the test dramatically one way or another. So you have to have enough sample size I say usually, 1000 unique visitors per variation, run it for more than a week and then if you have enough conversions because that is the main catalyst at the end of the day is how many people are actually converting. It does not matter, I can send a bunch of junk traffic to a site and get a bunch of traffic but it means nothing. So we look at it from that standpoint and if it is showing promise one way or the other you can usually tell by about 25 conversions or more per variation. Jeremy Reeves: Okay, got you. Yeah, and what you are saying there is a lot -- most people do you know like an A/B split test it is this version against this version, but you can also do this versus this versus this versus you know, you could have more than one versions that is what Justin talking about with that just in case anybody was confused on that. Now is there any -- I am trying to think of a ways to word this, when you are looking at all of the different you know parts of the funnel that you can test you know, is there anything that you found and maybe you can even categorize this by like industry if you know, whatever -- if it helps. Is there any part of the sales funnel that you found that you can typically find increases (inaudible 17:37.9) easier. So just for example, maybe the lead generation part, the opt in part or the where you are actually making the first sale or the checkout process or after the sale you know, is there anything, anyone -- let us just keep it to those 4 areas just to make it simple. Is there any one of those 4 areas that you found most people are doing wrong the most and it is like an easy win you know, within that area. Justin Christianson: It is almost always the checkout process. Jeremy Reeves: I thought so, okay, yeah, so talk to us about that. Justin Christianson: So many people work so hard on their sales message. It work on the great video on their opt in page and they work on this beautiful landing page and trying to get people to subscribe for their free report for lack of you know, just something (inaudible 18:28.0) we work in all sorts of industries. We have software as a service you know. Companies doing 50 plus million dollars in revenue, it is still the same thing. It is all traffic and conversions at the end of the day, it is just a different market, but the biggest thing is the checkout. They spent so much time on their sales message and their process and selling people on exactly how great their product is and all the benefits they are going to get from it. Then they push them to this checkout page that is very vanilla, it is very boring and it does not carry over the sales message almost ever. I mean, there are so many companies that says, okay, now enter your check or your credit information. Here is your order total and let us go. The biggest area of improvement there even it could be e-commerce, it could be somebody selling information products, it could be you know a supplement company and it does not matter. Once you get them there you got to remember to continually sell them on why they need to push that checkout button. You put all these effort in to getting them to the checkout page and then you give up on selling. So carry over your benefits. Carry over your proof elements. Carry over how simple your process is. Walk them through that exact process on exactly what they need to do next. Emphasize that is a 100% secure and give them all the warm and fuzzy feelings they need to push then fill out that form and get started with the next step. Jeremy Reeves: Okay, got you. Do you do anything -- what are some of the kind of best practices for you know, like what are a lot of people missing on their checkout pages you know, besides kind of restating all the benefits and stuff like that. What about things like you know, trust deals you know, that kind of thing or design even you know, something like that. Justin Christianson: Well, a couple of things I look at is what is the visible about (inaudible 20:24.8) page. When you first land on the page, do you see the checkout button. You know, they could have a bunch of additional white space in there. Some of the best practices that I have is make it just simple as possible. Don’t have you know, here is your billing information and then have it expanded so they have to fill out the shipping information to. Let them choose if they need to ship it to a different address you know, to provide more you know, less clutter on the page. A couple of the few other best practices are, you mentioned, you know, carrying over the benefits, using those benefit-driven bullet points to highlight your guarantee again you know, if you do not have something just say satisfaction guaranteed. If you do not offer you know, a set refund period. And then progress bars, that is another big one, is people do not really highlight how easy it is and progress bars allow you to do that. So I say, do not add more than 4 steps in your process to narrow it down but show them. Okay, you are on this step, right now, you have only got 1 more step to go and you are done and we are out of here and I am going to be shipping your product out to you or you going to get access to the product. Another good trick that I have seen specifically on desktop which is coming a little less effective as more mobile users come on, but have a video on your checkout page that just have the face of your company maybe the CEO of the company and just say hey you know, we are real company, just a video you know, we have -- we have sold this many products and this you know, many countries and we have you know, fabulous support team you can contact them here. Here is our guarantee for the product just really adding that personal touch in that social element that proof element into the mix and then just tell them all you got to do is we are just 1 more step away you just got to fill out this 100% secure order form on the page and click that continue button and it kind of gives them additional call to action but says that, hey, we really stand behind this product and I think you are going to love it for this reason. Jeremy Reeves: I love that. That is -- and you rarely ever see that you know. I cannot even remember the last time I saw a video. I do not even have on my own. I am going to put that on my list for next week, probably, I am going to do that. It is funny because I knew that, I just did not do it but yeah, I mean, you never ever even see that, but you know, I was kind of -- as you were explaining it, I was kind of picturing it in my head. I mean it makes tons of sense because you are you know, when they are at the checkout page that is like their moment of you know, the maximum friction you know, they kind of nervous they are like, oh my God, you know, what if they rip me off. What if it is not for me and they would not give me a refund you know. These are all the things going through people’s heads and if you are just on there and you are like, hey, look you know, very just down to earth you kind of you know, do everything that the words and the order (inaudible 23:30.8) should do your restate the guarantee. You restate the benefits. You reassure them of the purchase that is going to be good for them you know. Reassure them that what they are about to buy is going to help solve their problem you know, all that stuff and you just put it in to whatever 30 seconds or 60 seconds video. I can see that, that is actually going to be my next step for my side business, I will let you know how it goes. Justin Christianson: Yeah, for sure, let me know. It just handles all of the objections upfront and the more you can do that and another thing is I mean, people do not read on the internet. Even though there are studies that have shown long form you know sales messages and stuff like that do outperform in a lot of cases, but most of the time people do not -- still do not read them. You know, they (inaudible 24:16.2). So breaking thing down into bite size (inaudible 24:20.0) on your checkout page they you know, we have a 60 day guarantee and if you are not 100% satisfied and you list all of that stuff out it is just adding friction to it. Throwing an icon up there that says 60 day unconditional money back guarantee. You know, just making it easy and not distracting to the end goal. Jeremy Reeves: Okay, got you. Yeah, you know what, one of the -- I think one of the reasons and you can correct me if I am wrong. One of the reasons that I think having all these stuff on your checkout page works is because people normally do not read every single word on your page. So they might not even know that you have a guarantee you know, and before they get there or they might not even know you know exactly what the benefits are that they are even you know buying and they are hitting your checkout page. A lot of times, depending on how you have your price, I mean this is going to vary, but depending on like where your price is on your sales page and all that kind of stuff they might just be clicking the first buy button that they could see just to find out the price you know. A lot of people would do that and so if you only have you know, hey our product X is you know, $197 and they are going to be, oh it is too much, and just click off versus if you have like, here is why $197 is nothing you know what I mean, you are going to whatever if it is an ROI you know, you are guaranteed to make 10 times or whatever it is then they are like, oh, okay, you know, that sounds better, but yeah, I love that. I love that. So when you are looking at that so you know, the checkout page is one definitely huge leverage point because it gets a lot of people and you know the abandonment rate on checkout pages are huge I mean I have seen 60%, 70%, and 80% with that. So if you can get it from 80 to let us just say 60 you know, that is whatever like a 25% increase you know in your sales which is huge you know. So one of the things that you do is you look for leverage points you know, when you are looking at people’s businesses you are looking at what you can help increase the conversions on. You look for the leverage point. So you are looking at just for example maybe let us just go back to button color just for a simple example. Maybe all of their button colors are wrong so instead of just doing 1 test and let us just say they have a couple products and each one is you know, worth 20% of the revenue, I mean it never works out like that, but just for you know, simplicity sake. So each product is worth 20% of the revenue, there are 5 products and you get a 10% conversion on 1 of them. Well that is only like a 2% total revenue increase whereas if you are looking at something that increases it site wide you know, you can get you know, a 10% increase overall rather than 2%. So you know, what kind of leverage points do you look for. Do you look for things like that. Is it different leverage points like things like you know, price or something like that or you know, how do you look for leverage points when you are working with people. Justin Christianson: I will let the visitors be the guide. That is the biggest thing is. I always look at it from the standpoint like I mentioned earlier of friction. Is you might have 5 steps in your process you know, add the product to cart and then it pops up like e-commerce store for example. You are browsing, you go to the category page. You find the product you want. You view the product page. You see everything great about it and you add it to cart and then you are stuck on that page because you got the little icon in the upper end right side that shows (inaudible 27:49.7) all of the sudden. That is a friction point. Instead, you got to push people into that next step instead of you know, just leading them down that path and again, it is just grabbing them, holding them by the hand, leading them down the path of least resistance to the end goal. And that is the areas of leverage we are looking at. Another example could be that you have multiple calls to action. Maybe you have got a page for a trial offer for a software as a service but you are also highlighting it is like sign up for a demo or you know download my latest white paper. Sign up for this webinar and you are just distracting people from what it is you want them to ultimately do in the end and that is to sign up for a free trial. Jeremy Reeves: Okay, got you. And when you are looking at the you know, going back to essentially telling you know, the prospect or the customer you know what they want, how do you find out like do you do surveys, do you do -- and if so, you know what kind of surveys do you do, do you do to the list, exit pop surveys or pay to surveys like on Facebook or you know, how do you -- how do you go about your kind of research process to understanding the customer. What they want, their frustrations all that kind of thing. Justin Christianson: Yeah, it comes down to looking I mean heat maps, click maps, or great tools. You can find out that you have a video on your page and nobody is clicking on it to watch it. So it becomes absolutely useless at that point. You might think it is improving your conversions but nobody is clicking on it to watch it so it is not doing you any good. You know, and then surveys are another great example. You could do exit surveys just to gather some extra intel there. I always tell people that if you can survey your customers that is a great way to do it because one, a lot of people do not like it because they do not want to necessarily hear the bad stuff tht might come out of it, but it is crucial information and it help some a couple different levels. It tells you how great you are doing you know in what areas people like the most and you are going to find some you know similarities in all of the answers from that, but it also allows people that maybe unhappy customer a place to vent and hear you and be heard before they turn to social medial you know, bad mouth your product. So it allows a couple different factors but it allows you what -- it tells you what you are doing right and what you are doing wrong and sometimes that is the best feedback that we can use, it is like, oh, we found out that this product you know, this check out process was painful and there has been a couple of companies where I have ordered from recently getting ready for a trade show in May and I was like, I emailed them and I am like, holy smokes, guys, your checkout process is painful and I am technically savvy. Jeremy Reeves: Yeah, it is funny how many people it is like, it is actually challenging to give them money you know. Justin Christianson: Yeah. Another example there is user testing. Jeremy Reeves: Oh, that is a good one, yeah. Talk to us about that one. Justin Christianson: So there is solutions out there like usertesting.com that will put a bunch of users through your site. It kind of find friction point. It is not always your ideal target market, but it uncovers a lot of areas for improvement and I also kind of take this spot too where you can show your website to somebody that may not be your ideal customer and show it to him for 5 seconds and then turn off the monitor and then ask him some questions about how well your site. What your site is about. So that will help provide some necessary feedback so you can change because we have very short attention spans in today’s digital world and making sure you are relevant, you are capturing attention to somebody that might not necessarily even buy your product and they can understand it, chances are you are visitors will better understand it if you fix it. Jeremy Reeves: Nice, yeah, I love it. So what kind of tools do you use you know, I know there is a million different you know, different types of split testing tools and analytics and metrics I mean all that kind of stuff, but you know, tell us some of your favorites. Justin Christianson: Some of our favorites mixpanel has been really good. For some tracking, we use improvely as well. Our go to testing platform is optimizely. We are certified partners with them after test in pretty much every tool over the years. Then we used crazyegg and hotjar are 2 examples for heat map and click map software and just good old google analytics if set up properly is a very effective tool and you cannot beat the price. Jeremy Reeves: Yeah, right. It cannot be free. Yeah, and you know what, so 2 quick things here. One, another recommendation, I just found out mousestats. I just started using -- I found them with one of my latest clients maybe a couple of weeks ago and I really like that one, that is a good one and then with analytics, I wanted to just kind of reiterate that one because almost nobody has that set up correctly and all you have to do and you know, I understand because when you are looking at it, it is like, oh my God, this is so complex, this is you know, it is hard to set up, you have to do all the stuff, it is like, it is very technical all that kind of stuff, but you can go and just find somebody who specializes in that and pay under $500 and have it completely set up so it is like totally you know, just amazing and you can have every possible stat you will ever need you know, in your business I mean it is not that expensive to get somebody to professionally come in there and set everything up for you, you know what I mean. I do not have the exact price but you know, but it is going to depend on who you hire obviously, but you know, a couple $100 even say $100,000 I mean it is so worth it you know what I mean. Justin Christianson: Absolutely. Jeremy Reeves: And they are good I mean because you can you know, if you really dig in, I mean, there is so much data that they give you. You could find out you know the conversion rates from mobile versus desktop versus tablet, country you know, I mean time of day, language, I mean it is like, it is amazing what you can you know, what pages they -- like what page -- I have it set up for one of my side businesses that we know what blog post pages get the most opt ins and then you know what email campaigns or what individual emails within the email campaigns send the most traffic to the sales page and convert the highest. I mean, it is so easy to you know to win when you have that information. Justin Christianson: Yeah, it is and that is the sad thing is I heard a stat a while I go and I think I quote it in my book is that 97% of companies collect data on their visitors in some fashion but less than 30% actually use it for anything and that is pretty sad. I mean, your visitors are your biggest catalyst and if you are not paying attention to what they are telling you, you are leaving a truck load of money on the table. Jeremy Reeves: Yeah, definitely, definitely. Alright, well, hey you know, you gave a ton of you know, a ton of value bonds here. I am very excited about this. I think it is -- I feel like a lot of people want to split test. A lot of people know they should be split testing but most people do not you know what I mean, and I think you know, you might have a little bit more insight than me. I have not work in CRO world in a couple of years now, but I think most of it comes down to the fact that it perceived to be complex you know what I mean. It has perceived to be a lot of work you know, so I would just recommend everybody to just you know, get Justin’s book and you know I will tell you his website on where to get in and all that stuff in a minute, but just start split testing you know. At least, if you have the traffic I always tell people to get like a good baseline you know, there is no need to split test if you are getting like you know 1 sale a day because the test is going to take forever you know, just spend your time getting more sale first so you can do faster test, but you know if you are in the place where you know, where you should be split testing, you are getting you know at least a couple of sales a day, you are getting opt ins, you are getting you know, enough date where you cannot test and it is not taking a year to get a result then you definitely going to get into this because I have seen some huge, huge wins with my own businesses, my clients. I have seen other people (inaudible 36:44.1) it is incredible, and you just learned so much about your customers in the, you know, in the process and then it is kind of like the instead of the downward spiral it is the exact opposite you know, like every time you do a test and even if it wins or not you learn something and then you use that learning to then do better marketing and then you do better marketing, you get more sales you know, the whole process kind of repeats itself you know. So with that said, you know, do you have anything, is there anything that I missed that you know, if you were trying to -- if this were like you know, conversion rate optimization master class and you needed people to know before they get off the call. Is there anything that I missed. Any kind of question that I did not ask or any topic that we did not cover that you think people should know about before they start getting into this world. Justin Christianson: No, I guess the final thing is just do not get discouraged by the losing, the losers -- that is the biggest thing is. The common problem we see is people give up on testing too soon and they do not make it a part of their business and it should be a part of your company DNA just as much as getting traffic and setting up your ad sets in facebook campaign. You should have testing as part of that process too and do not just -- because you are not getting winner straight out of the gate, do not worry because for every winner it makes up for any losers. Jeremy Reeves: Yeah, yeah, exactly. I think a lot of people, a lot of people miss that you know, the losers you might only have you know, 2 or 3 weeks with kind of lower matrix but then you got a winner and you have that for life you know, so it totally, totally makes up for it. Justin Christianson: And that is -- the thing is, we are very competitive market in pretty much every market thanks to the internet, so if you are not testing your competition is and they are going to quickly swallow you up because they can spend more money on traffic. They can pay more to acquire customers and leads and if you are not testing, your competition is going to you know, take a bigger cut of the market share because you are not constantly evolving your marketing message through optimization and what worked 6 months ago is not necessarily going to work today. What it did not work 6 months ago might work today. So you have to constantly be changing, evolving, revising old test and just strive each day to be better than you were yesterday and optimization allows you to do that. Jeremy Reeves: Definitely, yeah. Well, hey man, I really enjoyed it. You are a smart man my man. So hey, you know, if anybody wants to get in touch with you, either to get your book or to have you guys you know, help them with their split testing or where can they find out more about you. Justin Christianson: Conversionfanatics.com there is a link on there to get the book. You can buy it directly on Amazon and then you can find me directly on all social platforms and stuff like going to clyxo.com/justinchristianson. Jeremy Reeves: Sounds good, and as usual, all those links will be in the show notes so do not even bother you know typing them in just go and click on the link, you will go right there from the show notes. It will be a lot faster and easier for you. I really appreciate you coming on. It was a blast. I hope everybody got a lot out of this and you know, if you are interested in split testing, I highly recommend reaching out to Justin either to get his book or you know and get on his list and see what he is doing or get in touch to you know, to possibly work with them or you know whatever kind of suits you best, and yeah, I mean you know, the biggest thing is just go out and do it, try it, you know, you are going to increase your results and then you know, like you said, you know, you increase it and then you increase the revenue coming in and then it allows you to make more sales and you get to do test faster and it is just you know, it is a cool you know good increase cycle. Justin Christianson: Yeah, it is all about compounding conversion increases. Jeremy Reeves: Yeah, exactly. It was a pleasure. We will talk to you soon. Justin Christianson: Alright, thanks Jeremy, I appreciate it.  

David: What SEO and link building tactics are working for big name brands in 2014? Is guest posting dead or is this something that still works from an SEO prospective? And what about link bait, what are the most effective strategies to encourage back links? Those are just three of the questions that I intend to ask, today's special guest, Justin Deaville. Justin, welcome to DMR. Justin: Thank you very much David, how are you doing? David: Very good thank you. Well, Justin is Managing Director at award winning digital marketing agency, Receptional.com. He was also previously Chief Executive officer at Keyword Research company, Wordtracker. So Justin, you've been involved with keywords, SEO and link-building for quite a few years, now. What's your opinion in terms of how SEO and Keywords have evolved over the last few years. Do any tactics that used to work six or seven years ago, still work today? Justin: That is a good question, David. And, maybe I could let you in to a secret and say that most of the tactics I will be talking about, while not exactly the same format, you know, marketing in its general sense hasn't changed that much and there will be kind of variations on some of the tactics that were working several years ago. I mean, I think SEO has changed probably more in the last eighteen months than almost any point in its history and so some of the old school tactics of directory style link building that, you know, you used to employ someone often that would be someone in India who would charge you $10 to generate a thousand links. That kind of old school link building is absolutely dead. That would do you a lot more harm than good but, you know, the old school tactics which were based around good solid marketing and replicating the good marketing tactics that you would use offline but online, those things will work and will probably continue to work for many years after I am no longer here. David: (laughter) Well let's hope it’s a long way off. Justin: Yes. (laughter) I think we both agree on that.

Listen to Justin Nelson, co-founder of the National Gay & Lesbian Chamber of Commerce (NGLCC), share valuable insights on business and equality. I had a chance to talk with him and get his inspiring answers to the set of questions below. Listen to this podcast to hear it all. To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! So Justin, you co-founded the National Gay & Lesbian Chamber of Commerce over 10 years ago in 2002. And in that time you have been extremely active in the LGBT business movement both in the United States and abroad. Could you expand on your background for the listeners and tell us a little more about your business and what your path looked like that lead you to where you are today? So before I get into the more serious questions, I like to ask my guests for something random or a fun fact about themselves to get us started. So, what is one thing about you that few people know or would expect? What was your “aha” moment when you realized this is what you should be doing in life? What inspires you and keeps you motivated to do what you do each and every day? What is the best piece of business advice you were ever given? For listeners who are looking to market themselves to the LGBT community, what advice would you give them to be successful? As an LGBT person, how you have you been able to leverage that status as a business owner? What is one business book, program or tool that has transformed the way you do business? As we are speaking right now you are in Dallas, Texas, at the site where the 2013 NGLCC National Business & Leadership Conference will be held. Could you tell the listeners more about the conference and why they should consider attending? Other than the conference, what is one thing in your business right now that is really exciting?

Paul Birkmeyer, EECS at UC Berkeley, talks about his work in the Biomimetic Millisystems Lab designing and building robots. The Lab seeks to harness features of locomotion, actuation, mechanics, and control strategies to improve millirobot capabilities.TranscriptSpeaker 1: [inaudible] [inaudible]. Welcome to spectrum Speaker 2: the science and technology show [00:00:30] on k a l x Berkeley, a biweekly 30 minute program with interviews featuring bay area scientists and technologists, a calendar of local events and news. My name is Brad swift and I'm the host of today's show. Today's interview is with Paul Burke Meyer, a phd candidate in the electrical engineering and computer science department known as Ekes. He is working with Professor Ron fearing in his biomimetic millis systems lab building six legged crawling and climbing robots. [00:01:00] The goal of the biomimetic Miller systems lab is to harness features of animal manipulations, locomotion, sensing actuation, mechanics, dynamics and control strategies to radically improve Miller robot capabilities. Miller robots are small robots. For instance, the robot Paul Burke Meyer has built named dash is 10 centimeters long, five centimeters wide and weighs 15 grams. This interview [00:01:30] is prerecorded and edited. Welcome to spectrum Paul Burke. Myer, thanks for coming. Speaker 3: Yeah. Thank you for having me. It's a pleasure to be here. Where are you situated at cal? What's your current status there? I am pursuing my phd here. I'm entering into my fifth year actually. Uh, and I'm studying Ekes specifically electrical engineering and I'm working on robotics in the w department. So Speaker 2: are you in a specific group with any x or is [00:02:00] it just a general study thing? No, it's gotta be something more specific for a Ph d Speaker 3: it is. So, uh, I've been working with Professor Ron fearing since I arrived and he runs the biomimetic Milly systems lab. And within that he has a few different projects, but specifically I'm working on a sort of six legged crawling and climbing robots. Describe for us the robots you're building that my goal for my phd when I first came and still true is to make [00:02:30] a robot that can dynamically climb up a any sort of surface that it's presented with. So the contribution I'm trying to make is how do you make a robot that's minimally actuated? So class uses only a single actuator right now, single motor to drive all the legs. How do you create something that is passively stable? So the structure itself makes it stable when it's climbing. So you don't actually have to spend extra computation and have extra motors on there to keep you from either [00:03:00] falling off the wall or turning and things like that. Speaker 3: Um, how can you climb dynamically, not this sort of slow plodding climbing. How can you climb dynamically, rapidly up a surface and do it stable and do it with very little effort. And what does the foot look like that allows you to make a robot like that. So what does your foot need to do in order to be able to engage and disengage rapidly and without any actuation? So that's [00:03:30] sort of what my phd will say in the end, hopefully. And maybe a year and a half or two years. How did you go about building that kind of a robot? Speaker 3: So the design was long and hard. Um, so when I first came to the biomimetic Mullin systems lab, they were already using what they're calling the smart composite manufacturing process, if you want to describe it. Yeah. So the original process was taking [00:04:00] two pieces of carbon fiber and cutting mirrored slits in both. You cut a bunch of slits on the one piece and you mere it across to the other, and then you take a piece of thin Palmer thin plastic sheet and then you take those two mirrored pieces and put them together and make a sandwich structure. And so you have carbon fiber with one pattern polymer, and then the other piece of carbon fiber with the same pattern that now aligns with the other one, it [00:04:30] bends. Now it's flexible at those polymer hinges at those where those slits were originally. So if each slit is a joint, it doesn't cost you anything to cut more joints out. Speaker 3: Whereas if you're making sort of traditional machined robot out of say aluminum and ball-bearings and things, each new joint does a new bearing, which has some costs, has extra weight. So you can add many, many joints. For example, Dash I think has 75 or more joints in [00:05:00] the robot. Um, many of them are fixed, so they're used just to fold up the final structure and then you glue them in place. Each hip has six moving joints. So each hip has six moving joints. They're six hips. So Justin, the hips alone, they're already 36 moving joints. Um, whereas if you were to do this with ball-bearings, you quickly get something very big and very heavy. So this actually started off as a prototyping process. [00:05:30] Before they would use the carbon fiber process to make their robots. At the time they were making very small robotic flies and you have to assemble these flies under microscopes and it's very tedious. Speaker 3: And if you, if you mess up, so in your design process, you didn't account for something or something doesn't quite align. You've lost a couple of days just working under a microscope, your back hurts, your eyes are tired and it's very frustrating. They realize, hey, this is just a geometric [00:06:00] pattern. So if we make it very small, little fold up the exact same way as if we make it very big, the pattern is the same, the folds are the same. So they take cardboard and make the pattern just bigger and then assemble it by hand without a microscope within a few hours. And exactly, they can tell it's gonna move in the way I want. So this started off as a prototyping process designed by, uh, Aaron Hoover, who's now a professor at Olin and he just graduated. So I actually took this process and started to make [00:06:30] robot designs and realized, Hey, these are actually very functional. Speaker 3: They don't have to be prototypes necessarily. They're actually functional robots at the end. And uh, the cardboard was used, it's cheap cuts very quickly on a laser and you can go through designs very quickly. So instead of having one design that takes two days to build, you can build one in an hour or two. And so you can sort of explore that design space very quickly. So coming into the lab, they were using this manufacturing process where you design everything flat and you cut it out with the laser and you have to fold [00:07:00] it up into something that is functional and moves in the way that you want. And at the time, and still true, we don't have any good way of mapping what a 2d pattern is in the laser cutter, what that map looks like. And what you'll get out when you fold it up into three dimensions. Speaker 3: Keeping in mind that these joints can't spin 360 degrees like a ball bearing. They're limited to at most 180 [00:07:30] degrees before they hit the link on the other side. So you have to in your in your head or on paper draw these structures. Say I started with hips, how can I get a nice leg motion out? And so I designed the hips and then like extrapolated that to six hips and sort of as you go you have to sort of mentally unfold these hips and figure out what that pattern looks like and then you put six hips and then you have to make sure that it can all fit on a flat piece and that when you unfolded [00:08:00] they don't have pieces that are unfolded on top of each other. As you go. Say you'll make a pattern and the first one you make, you fold it up and you realize that some part has to go through another part because the way you designed it actually you didn't realize this part was going to fold into the other cause you have to go back and redesign it. Speaker 3: A lot of trial and error, a lot of trial and error and it took more than 50, maybe, maybe less than a hundred different design iterations for the dash that is [00:08:30] published now from where I started. And even then there were some designs I did with just a single hip just to see what a good hip design was. And it took a lot of time just to get familiar with this folding and unfolding process and laying out parts in two dimensions. And that took me six months just to get familiar with that when I first came. So, so dash is made out of this paper composite. Um, but I've made Balsa wood versions, [00:09:00] I've made fiberglass versions. I actually have not made carbon fiber just because our laser that we use to cut carbon fiber, the bed is not quite big enough so you can't cut pieces quite big enough to make dash. But now we have actually a new laser that I, I will probably pursue carbon fiber if only for the novelty. Um, so it was a, it was a long process. Speaker 4: [inaudible] you are listening to spectrum [00:09:30] line a l x Berkeley. You're talking with Paul Burke Meyer about designing and building small six legged crawling and climbing robots. Speaker 2: The robot that you've built and published a paper about is called Dash. What does that stand for? Dash stands for the dynamic autonomous sprawled hexapod. Once you'd spent a lot of time with Dash, you then wanted [00:10:00] to create an x generation. What was it out of dash that you wanted to explore with clash? Speaker 3: So the things I liked about dash were the fact that it was still fairly small, 10 centimeters long, only 15 grams and very powerful. So if I kept it attached to a wall so it couldn't fall backwards off the wall, it had a lot of power. Could accelerate to full speed within a few hundred milliseconds. I mean it was very, very powerful. So that was nice. But its failure [00:10:30] was in the fact that in order to run it has these two plates basically that move up and down and forward and back relative to each other to drive the legs. That's basically the body is the transmission and it's true, the transmission is moving up and down. And so that's actually the problem is that it's pushing itself off the wall and it does this. So that was the, the main thing I wanted to address, but I liked the way the legs moved. Speaker 3: They call it alternating tripod gait where you have three legs in contact of any one time, so you have this [00:11:00] sort of tripod of support. So I knew what I had generally that worked and I knew sort of what didn't work. And so with clash it was how do I get rid of this up and down motion? And I'd spent enough years doing this smart composite manufacturing that the transition from dash to an entirely new design was only a couple iterations before I got something that actually climbed rather than multiple 50 or so iterations. So that was a lot smoother. The hips are essentially the same, but though the way that they're driven is a little bit different. [00:11:30] And now instead of moving up and down, it's sort of moving side to side and forward and back. So it's not pushing itself off the wall. Speaker 2: Can you describe the control systems you use for your robots? So the, the Speaker 3: interesting thing with the robots that we're making in our lab is that we're trying to reduce the amount of controls necessary as much as possible. Traditional robots, heavy computational power, um, so that they can control each limb and very precisely so in, in, or wants, they don't fall over. [00:12:00] Basically the biggest problem is not falling over for, for legged robots and maintaining stability at least traditionally. So what we're trying to do is to minimize the amount of overhead you have to have, just to be functional. So we've worked with biologists here at Berkeley. They've sort of found these really interesting properties and cockroaches where if they're running over smooth terrain, if you measure their, uh, leg muscle activity, it follows some very repeatable pattern [00:12:30] over smooth terrain, meaning that they're, they're activating the legs the same and then they give them this very rough, varied terrain with bumps, maybe two or three times the height of the cockroach. Speaker 3: They're very significant and they measure the leg activity and it looks almost exactly the same as when it's running on flat terrain. So what that that said to them was the roach is basically saying run and it doesn't care what the terrain is. They've decided that there's this [00:13:00] mechanical complexity and compliance. So the legs basically act as shock absorbers. They're just running and the legs sort of compensate for any roughness in the terrain. What we're trying to do is basically have a robot that does that where you just tell the robot to run and it doesn't care what it hits or what it's running over. It just basically runs and the legs are soft enough and bend enough to sort of compensate forever variation. There isn't the terrain. So the first design of dash that actually [00:13:30] put a motor in the motor actually came from a radio shack toy and I just took the electronics from that toy because it was remote controlled. Speaker 3: Since then, the electronics have been swapped for custom electronics. A couple other students in our lab have designed really small lightweight electronics with an accelerometer and a gyroscope, even a port for uh, integrating a cell phone camera and there students who are using that cell phone camera to sort of [00:14:00] guide the robot from my end. I'm basically doing the robot design and I put these electronics on and I have two commands, three really run. And I tell it how fast and turn left or turn right. And that's it. The nice thing is you don't have to do anything more than that because it, it, it runs well and it can go over a different terrain. It can climb obstacles and dash climb obstacles as tall as itself and it doesn't really care. And so that was what that lets you do is get really [00:14:30] small CPS, really small computers that basically you put on these robots and they take very little power. But now for control, all of all they have to say is go or turn when they can use the rest of their computational time to say, read information from the camera and decide which way do I want to go? What's my objective? So from a stability controls point, it's couldn't be easier. Um, and now we're using these whatever extra [00:15:00] CPU cycles in our small board to do sort of more complicated behavior, but that's sort of another person's project. Speaker 2: What sort of applications do you see this robot having? I know that you would want to use it as a vehicle, right? To have payloads on it. Right? And it also then goes into these strange places or if it can climb walls that's astounding. Right. On its own. Right. And then how do you then utilize it? Speaker 3: The original goal was to have a robot that you could deploy [00:15:30] in search and rescue operations. So, um, say in an earthquake where you have claps buildings or claps minds, um, you can send in very small robots, uh, through the cracks, through the crevices down to find survivors. And you can have thousands of these really cheap and small robots and you don't care if 99% of the robots fail to find anyone or fail to even make it down as long as some small fraction finds a survivor, then you have, [00:16:00] technically you've succeeded. So the goal is to make lots of these small, inexpensive robots that can climb through the cracks, have sensors on them that can detect if someone's alive and then little radios to communicate with each other and communicate with the outside world to say, this is where someone is. Even if it's with some high probability that there's someone here, you know, it's worth spending your time digging in this exact location rather than having to uncover the entire building. Speaker 2: I would imagine there are lots of uses in that realm of, of sensing [00:16:30] environments just in general, whether it's a collapse, building, a search and rescue, but you're just a hazardous place to monitor. And to have these things patrolling. So there's the, the whole idea is numbers and inexpensive, right? Manufacturer, Speaker 3: right. So, so there are also proposals for environmental sensing. So deploying these robots, especially these nice mobile robots and say agricultural areas where you want to track how a crop dusters pesticides [00:17:00] travel across the countryside. You could have robots that sort of move and they can respond to say changing winds so that it can sort of get into the line of you know, the the path of these plumes of pesticides and sort of track how they're progressing across the country if they're affecting, you know, downwind communities. Also we have visions of putting these on bridges to do, checking for signs of stress on bridges and or say the nuclear power plants [00:17:30] in Japan. You could deploy these and have them run around and find you know, leaks or just have a nice mesh sort of deployed sensor network and sort of get readings from lots of different spaces and sort of try to understand how the radiation is moving. Oh Speaker 4: you are listening to spectrum line k a l x Berkeley. We are talking with Paul Burke Meyer about designing and building small six legged crawling [00:18:00] and climbing robots. Speaker 2: So Paul, how did you become interested in engineering? Speaker 3: For me it was pretty clear from the beginning. So when I was younger, um, I was really interested in, well like most people in engineering right now. I built a lot of things out of Legos and connects and things and was really interested in electronics. I actually had [00:18:30] an elderly neighbor next door to me who I would go over and visit and uh, he would give me all of his popular mechanics magazines and popular science magazines when he was done reading them. And I think that was really the hook that got me because I was reading these magazines, seeing all these cool things and thinking like, how can I end up in this magazine? What can I do to be in this magazine because these are all really, really neat things. I think that was the, the original hook. Then, uh, it sort of blossomed [00:19:00] in high school. Speaker 3: We had, uh, an advanced physics class. It was the first time it was offered and it was really sort of undefined. The curriculum wasn't really well formed and uh, as a result we had some freedom that you might not normally have in a high school course to do different projects that we wanted. Uh, the teacher at the time approached me maybe two thirds of the way into the year and said, hey, I have this, uh, this little programming board that they use at MIT for basic robotics things and I just have one of them and [00:19:30] you're doing well in the class. You want to see if you can maybe make a something and we can try to define a project for you using this board. The project ended up being making a robot that could drive through a maze and pop a balloon at the end. And he actually let me pick a partner to work with me. And I actually chose my girlfriend at the time who is now my wife. Um, and so we worked on this project for a long time and had a lot of fun. We made the whole, like the car system programmed the robot [00:20:00] and it was a spectacular failure, but it really was a lot of fun. And I think that was sort of what really cemented engineering for me. Speaker 2: So you mentioned in, in talking about getting started in robotics and engineering, the the aspect of having a lot of fun with it and are you able to maintain that sense of fun and play in your work? For me Speaker 3: this is, it's all fun. It's, I feel like I'm making toys all day [00:20:30] and I don't have to work at it to keep it fun because I love making these things and I think it's really exciting to come up with new structures and sort of understand why things aren't working, what you can do to change them. So for me it's, I mean adjust the, the project itself is so I think, I think it can be fun for other people when you have a like I can make this project fun for other people by actually making something that works and [00:21:00] sharing it with people and having this cool little robot that they can play with that can run up walls and things like that. But I think, I think it's true for lots of people in their careers. I think if you find the one you like, it's fun no matter what you do as long as, as long as you get to do it. So Speaker 2: well thanks very much Paul for coming in and talking. Speaker 3: Came with us was great. You're welcome. There was a lot of fun. Speaker 4: The [00:21:30] video of dash on Youtube, search for dash resilient, high speed 16 gram x and pedal robot regular feature of spectrum is to mention a few of the science and technology events happening locally over the next few weeks. [inaudible]. Speaker 2: The Science at Cau lecture series for July will be presented by professor Romanian Kezar Rooney [00:22:00] and will be entitled Exoskeleton Systems for medical applications. Dr Casa Rooney is a professor in the Mechanical Engineering Department at the University of California, Berkeley and director of the Berkeley Robotics and human engineering laboratory is one of the world's leading experts in robotic human augmentation. The date of the lecture is Saturday, July 16th at 11:00 AM in the genetics and plant biology building room 100 which is on the northwest corner of the UC Berkeley campus. [00:22:30] The East Bay Science cafe is held the first Wednesday of every month that the cafe of Valparaiso at La Pena Cultural Center, 31 oh five Shattuck avenue in Berkeley from 7:00 PM to 9:00 PM the cost of admittance is the purchase of a beverage or food item of your choice. Wednesday, July 6th our crystal Cha graduate student and National Science Foundation Graduate Research Fellow in the Department of integrative biology at UC Berkeley will present. [00:23:00] Her topic is titled Spiders, Crustaceans, and sells omi. A story of how animals use cells to put themselves together. Speaker 2: UC Berkeley. Professor Gordon. Frankie will present a discussion on native bee populations in the bay area at the Peralta community garden. This event is free and open to the public. It will be held Saturday, July 9th at noon in the Peralta community garden. The garden address is 1400 Peralta [00:23:30] AV in Berkeley. Since today's show is at the beginning of the month, let me remind you of the free admittance days for some of the local institutions that normally charge admission. The exploratorium in San Francisco is the first Wednesday of each month. The UC botanical garden in Strawberry Canyon. Berkeley is the first Thursday of each month. The Tech Museum in San Jose is the second Sunday of each month. The Cal Academy of Science in San Francisco is the third Wednesday of each month. [00:24:00] Now several news stories from the UC Berkeley News Center. The story about a new public website providing access to extensive climate change research being conducted at California universities and research centers. Speaker 2: The website. cal-adapt.org has a variety of features tailored for different types of users, including members of the general public, concerned about their neighborhood or region decision-makers such as city planners and resource managers [00:24:30] and experts who want to examine data. The information on the website comes from peer reviewed climate change research funded by the California Energy Commission's public interest energy research program. The site displays the research data in a variety of climate change related scenarios and in map format modeling various projections such as changes in snowpack, wildfire, danger and temperature throughout the end of the century. The cal dash adapt website was developed by the [00:25:00] geospatial innovation facility at UC Berkeley's College of natural resources. Speaker 2: The journal Science gives out a monthly prize called spore. Spore stands for science prize for online resources in education. The June award was given to the molecular work bench software developed by the Concord consortium. The molecular workbench is a free open source software tool that helps learners overcome challenges and understanding the science of atoms [00:25:30] and molecules. This software simulates atomic scale phenomenon, permits users to interact with them. It can model electrons, atoms, and molecules, which makes it exceptable across physics, chemistry, biology, and engineering. Students from grades five through college can use the software to experiment with atomic scale systems. The software includes an author ing tool that enables educators to create complete learning activities with simulations, [00:26:00] text, images, graphs, navigation links and embedded assessments. Hundreds of these activities have been created and tested in classrooms. Educators are free to download and use completed activities or simulations or create their own. Speaker 2: The website is mw.concorde.org/modeler/in an earlier show, we carried a story [00:26:30] about research into toxic flame retardant chemicals in clothing and furniture which pose health hazards for babies and young children. A companion study on the efficacy of the flame retardants was released in June in a peer study presented at the 10th annual symposium on fire safety science at the University of Maryland on June 21st scientists found that California's furniture flammability standard technical bulletin one one seven does not provide measurable fire safety [00:27:00] benefits. The standard has led to the unnecessary use of flame retardant chemicals at high levels and baby products and furniture, widespread human and animal exposure, and the potential to harm human health and the environment. While there are no proven fire safety benefits to technical bulletin one one seven the chemicals used to meet it leak from furniture into house dust, which is ingested by people in pets. Speaker 2: Humans studies have shown associations [00:27:30] between increased flame retardant body levels and reduced IQ in children reduced fertility and to Krinn and thyroid disruption changes in male hormone levels, adverse birth outcomes and impaired development. Flame retardants have been found in the bodies of nearly all north Americans tested with the highest human levels in young children and Californians. Dogs have retardant [00:28:00] levels up to 10 times higher than humans and cats because of their grooming behavior have levels up to 100 times higher. The California standard established by technical bulletin one one seven has become a de facto national standard legislation to allow an alternative fabric flammability standard that would provide equal or greater fire safety without the use of chemical flame retardants failed last month with strong opposition [00:28:30] from lobbyists for Kim Torah, Alber Marley and Israeli chemicals limited. For more information and the complete study, go to the website, green science policy.org Speaker 5: [inaudible] [inaudible]. Speaker 4: The abuse occurred during the show is by Listonic Donna David from his album folk and acoustic made [00:29:00] available by a creative Commons attribution only licensed 3.0 editing assistance was provided by Judith White Marceline and Gretchen Sanders. Thank you for listening to spectrum. If you have any comments about the show, please send them to us via email. Our email address is spectrum dot k a l x@yahoo.com join us in two weeks [00:29:30] at the same time. Speaker 5: [inaudible]. See acast.com/privacy for privacy and opt-out information.

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