Harry's Pod.com

--- Panel ---Harry is joined by Alex Koral, editors Jenn Litz-Kirk and Jordan Driggers, to talk all things direct-to-consumer in our series on bev-alc e-commerce. ---Time-Stamped Contents ---00:00 Intro - hilarious banter. 01:15 alex koral of shipcompliant gives overview of what they do. 02:45 states where beer can ship dtc. 07:30 beer is heavy relative to its price. 08:30 will distribs block dtc of beer?10:45 does more dtc mean more taxes?12:40 allowing usps to deliver alcohol. 14:15 folks don't want the federal govt in the bev-alc distribution business. 15:20 quantifying how big beer dtc got during the pan. 17:00 are distillers going dtc? 18:40 dealing with underage issue / signing for packages. 20:20 can you build a beer business on just dtc?21:45 using dtc data to get distribution. 23:05 most suppliers want to be compliant. 24:50 harry remembers when shipcompliant was founded. 26:45 does having the home-delivery apps out there (drizly, instacart, gopuff, etc) help normalize dtc for consumers? 27:30 differentiating dtc between drizly model and third party carrier shipping. 28:55 def there are things to still be worked out. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.  -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by editors Jenn Litz and Jordan Driggers---Time-Stamped Contents ---00:00 Intro - harmless and hilarious banter00:45 recurring technical difficulties bit01:20 Jenn leaves for vacay and shit hits the fan molson coors not pleased with freight increase coverage. 01:50 some distrib responses legit.02:00 remember MC had these supply chain issues long before covid.02:35 mc is just about only major player that breaks out freight separate from laid-in cost. 06:15 jenn complains of receiving too much nice equipment. 07:20 more useless banter. 07:45 jordan decides to join. 08:00 yet more banter.09:00 jordan still brazenly wasting headphones. 09:35 podcast ad: beer industry summit, jan 30 2022 at hotel del coronado, register at beernet.com10:00 we've been podcasting since before they called them podcasts. 12:10 past six months of podcasting have been practice. 14:20 looking at bump and david williams' BWC craft deck. 15:20 athletic non-alc beer up to 100k barrels in just a few years. 16:10 harry recorded a pod with kelly meyer, formerly of new braunfels brewing co. on his pod: how not to start a damn brewery.20:55 back to david williams' craft beer deck: number of craft brands went down last year for first time in 20+ years. 24:40 harry gets a new shrink.25:30 even more banter (I hope you weren't coming here for hard-hitting content today).26:45 the gang talks tik tok.27:50 harry spent his entire sunday evening filming a one minute tik tok about biscuit.  it's up now @beerbizdaily---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.  -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdailySHOW LESS0 CommentsSORT BYAdd a public comment...

Today we speak with Jason Murphy at B-dubs on cracking the hard seltzer code on-premise, and more. --- Panel ---Harry is joined by Jason and editors Sarah Barrett and Jordan Driggers. ---Time-Stamped Contents ---00:00 Intro - hilarious and amusing banter. 00:40 the biscuit is back. 01:05 harry describes his impression of discus. 02:00 sarah describes the vibe at the discus meeting in atx. 04:10 jason from b-duibs joins. 05:00 jason explains bw306:05 business is returning to on-premise, re-opening 1,200 draft systems. sports in full swing - weekends good. 07:25 on-premise nearly where it was in 2019 - sales to-go up. 09:00 do hard seltzers play on-premise and at bww?10:20 more success with seltzer on tap. fall reset: national truly wild berry, plus a local/regional player in some states. 13:00 draft seltzer so new, not a standard pouring ritual.  over ice or neat? we need you jim koch to tell us. 15:30 jordan asks if having color in draft seltzers adds to demand.16:35 why doesn't package seltzer work at bww?  curated buckets?19:00 talking real beer: mich ultra and model the hot gainers. 20:25 jason gives his theories on why mich ultra jumped several spots up after covid. 22:00 stone buenaveza salt and lime lager is surprise hit. 23:20 several regional standouts too.  805, great divide hazy, mango cart, etc. 24:00 fruit beers making a comeback in 2022. 24:50 sarah asks about building out cocktail program at b-dubs: 80% beer, 18% spirits, 2% wine.  27:25 non-alc mocktails small but increasingly important to consumers. 29:40 non-alc beers at bww.  31:00 ipa's and blue moon still popular. local brews hit too. 34:20 jason gives the industry an uplifting message of hope. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.  -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

This is a straight-up bullpen BS session with Harry and Jordan discussing the NBWA Convention, cbd beverages, rip spooky doo, new pod features coming, and a lot of other worthless banter. --- Panel ---Harry is joined by beer editor Jordan Driggers.---Time-Stamped Contents ---00:00 Intro - long hilarious and informative banter: harry wears 'lipstick', jordan abandons harry at the vegas airport (or does he?), real bike vs peloton, spooky doo's last day thankfully as biscuit returns from 'exhaustion camp', and other nonsense. o6:25 new features coming to the pod soon, including new name (!!)08:20 secret hack: read harry's book for free.11:10 NBWA meeting highlights: attendance decent. 13:00 promo: beer summit, w&s summit in-person back on jan 30 hotel del. it's where business gets done.14:25 jordan's general impression of nbwa mood. 17:20 bi vs discus, with nbwa caught in the middle. 19:30 industry fighting in the comments section. ​25:00 harry tries to explain his new weird glasses.27:00 lots more hilarious banter...28:50 recalling drankers reception.31:10 harry talks about his cbd bev panel.35:35 weekend update.36:25 jordan reveals his big news. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests two or three days a week as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by our editors Jenn and Jordan, along with Taylor Katzman, ceo and founder of distributor b2b e-commerce platform Provi, on the challenges and benefits of building an online ordering solution for bev-alc distributors.  ---Time-Stamped Contents ---00:00 Intro - hilarious banter, the usual tech issues, harry plugging pod as best as he knows how, (bless his heart). 03:25 Taylor at Provi 04:30 the provi model explained by the ty-guy.06:00 integrating with wholesalers. 06:40 don't get sas-ie with me, bernaise. it's software as a service to distributors. 07:00 competing with supplier and distributor-lead portals out there. 09:20 distributor acceptance. 10:20 what's next with so much cash? 12:00 more on personalization abilities. 13:30 remembering smoke wallin's eskye. 14:50 harry gives his assessment. 17:45 retailer has 15 suppliers giving orders via text message. 18:25 helping distribs understand pricing.19:50 working with suppliers. 23:25 salesperson acceptance - case study. 28:30 dealing with states that view it as illegal. 30:00 wrapping up. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests about twice a week as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by editors Jordan and Jenn, along with Dan Timm, the bev director at Dickey's BBQ Pit, with over 550 locations, on how to build a bev-alc program from the ground up, with vastly different types of locations and with franchisees. ---Time-Stamped Contents ---00:00 Intro - tech difficulties as yoosh, introducing Spooky Doo. 03:35 Dan joins the party.06:25 layering in assortment at stores with vastly different types of locations.07:00 focus on the future: putting full bars in all futures Dickey's and new concepts in planning.07:30 beer, wine, spirits lead assortment decisions. more take-out.08:10 beer assortment rundown. 08:48 spirits and rtds? 10:00 only 10% of stores selling bev-alc currenty. getting more into spirits licenses.10:25 signature cocktails not hot, major standards hitting: jack, titos, crown, fireball, etc.  11:00 take-home beginning to track, frozen, lemon drop, in sealed milk bottles. 14:45 seltzer success with topo chico and ranch water. 17:30 not even truly lemonade does well in bbq space. 18:25 heavy airport business.19:20 interesting airport trends lately.21:15 how price sensitive is consumer?22:15 bev supply issues?23:20 biggest fear going forward.24:05 (dan takes a bathroom break)24:30 worrying about more shutdowns, we're all in the same boat. 25:15 from big golf venue to big bbq chain and dealing with franchisees. 27:25 dan's reco's: pit smoked wings. 27:35 new ghost kitchen concepts: wing boss and big deal burger. 29:00 potato salad or cole slaw?  or both?30:00 more about dickey's, new concepts. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests twice a week as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by entrepreneur Jo-Anne Reynolds of Sexy AF non-alc spirits options, along with Wine & Spirits editors Sarah Barrett and Hana Kruger.---Time-Stamped Contents ---00:00 Intro - hilarious and enchanting banter. 02:00 Jo-Anne Reynolds, founder of 0% abv Sexy AF spirits.02:50 south african roots to canada. 03:05 aha moment. 05:40 tackling bar call/awareness challenges.06:00 harry goes on a typical man-splaining riff.  jo-anne takes it in stride like a pro.07:20 getting the bar call sexy af out there. 09:00 educational component on dtc during pan. 10:00 not competing with liquor, as consumer wasn't going to drink booze anyway.  11:25 any pushback on sexy AF name?12:00 i'm offended that you're offended. 13:00 selling models, dtc vs traditional dist. 15:10 sarah: strongest of non-alc spirits? no distilling. 18:30 new challenges every day. 22:20 jo-anne on collabs. 23:40 canadian-based company, sells dtc in US and looking for distribution. 25:00 states versus europe and middle east.26:40 doesn't matter why you're not drinking alc, nobody's dang business. 26:50 big margins, no excise tax. 27:30 jo-anne: the margins are amazing. 28:00 waiting for the market to ketchup. 29:20 hana gets some deserved airtime. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every other day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

Harry is joined by Maria Littlefield, co-founder at Owl's Brew, the tea-based rtd made with completely natural ingredients, along with our editors Jenn Litz-Kirk and Jordan Driggers.   ---Time-Stamped Contents ---00:00 - Intro - hilarious and entertaining banter - plus baby talk. 02:45 introducing Maria of Owl's Brew, drink wise, origin story, from shandy to boozy tea.06:00 going from buckets to boozy clean tea in a can. 06:45 in 18 states and growing with mostly beer distribs. 07:20 blurring of lines within "better for you" movement and ingredient-based rtds. 08:00 following non-alc into clean and transparent ingredients trend with boozy tea. 09:20 a talk of beaver balls/taint as an ingredient. 10:20 using whole real organic natural ingredients ain't easy. 11:20 jenn and maria talk sales trends. 12:30 competing with seltzers/better for you.13:10 seasonality? 13:30 new seasonal flavor coming: spiced chai and cranberry.14:05 partnership with keep abreast, breast cancer charity. 14:35 jenn: female-focused marketing. 14:50 about 70% female initial pickup/buying at retail, but males "def drink product" too. 16:15 creating the wise women collective. 16:40 boozy book clubs (not butt clubs)17:00 owl's brew name origin:  wise.18:00 jordan: c-store, single-serve in future?19:24 jenn: markets they play well in?20:45 how to pick distributors?23:20 harry: don't be a beaver hater. 23:35 dtc marketing?24:00 emmy's banter. 26:00 harry answers a question nobody asked. 28:00 maria gives a positive message for our listeners and we wrap it up. 28:35 managing price. 29:00 + just another 5 min of hilarious and engaging banter that you've come to expect from this brilliant podcast, so hit subscribe and the like button and leave a positive review thank you mucho. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

Today Harry is joined by Chelsea Phillips, the vp at Anheuser-Busch of Beyond Beer - Launchpad, and Wine & Spirits senior editor Sarah Barrett. --time-stamped contents--00:00 Intro - fighting with the internet. 01:25 Chelsea joins us02:30 beyond beer and now launch pad05:20 babe wine - adjacent to ab's core comp but not completely. 06:20 blessing and curse of being in AB network: amazing distribution capabilities, but some brands like babe need to choose accounts/geographies more surgically. 06:40 brands in graveyard being victim of "too far too fast". 07:00 mich ultra is good example of that. 07:45 harry: are you discouraged by ab's huge scale compared to running smaller brands? "these are important brands" learning how to execute them, "nuture them" like boarding school.08:50 sarah: did babe inspire launchpad? 09:00 budweiser playbook not always great for smaller brands. measure success based on investment, managing expectations.10:20 getting the route-to-market mix right11:00 drilling down to consumer-centric behavior. 12:40 targeting accounts for babe. 13:20 sarah: what are new plans for babe? retailer decision points that look like target.14:30 leaning into holidays with babe. 15:40 transitioning babe from personality driven of founders to lifestyle brand but keeping the founders' voice. 17:20 taking the voice to retail.19:40 it's okay to say no. 20:20 focus is key. choose what's best for you, distributor/retailer/market.21:00 chelsea:  bet on rtds. 21:30 talking wholesalers, how to lean into these brands. 23:25 using data to find what works best in market. not souring market with brands/categories too soon. 25:40 sarah:  what categories are you keeping an eye on? 27:10 chels loves to work on a portfolio of brands.30:00 sarah: do alc bases matter? (malt, sugar, liquor, wine?)31:00 babe wine cocktails coming soon, in limited locations. 31:45 supporting the brewers collective with spirit-based products.  

--- Panel ---Harry is joined by NBWA chief Craig Purser to talk convention specifics, beer growth initiative, distrib values, and more. ---Time-Stamped Contents ---00:00 Intro - enchanting and humorous banter00:15 Beer First Initiative: Beer Growth meeting at Andrews in Ft. Worth.01:35 Barry A. and the arlington live concept.02:25 operating safely in new reality.03:00 what's new for nbwa convention? mitigating risk, like distribs been doing. 03:50 trade show more spread out, but sold out.04:20 taking more care with folks' travel/time. suppliers organizing events around nbwa to save trips/$/exposure05:15 convention lineup highlights...07:40 afghanistan war veteran and hero travis mills, providing unique perspective. 09:00 bring your vax status or 72 hr clear test to convention, or they can test on-site too. 10:35 harry weighs in: it sucks but this is new reality.10:50 craig urges balance and perspective: hard for employees. 11:30 beer distribs remained open during worst of pandemic. need to do part.12:10 on the other hand, biden's vax mandate is "problematic" says craig. arbitrary. 13:35 we as industry promote from within.14:10 distribs using creative incentives to vax.15:00 btw policy advice from distrib: don't let stimmy check recips go unvaxxed if employed are forced to.  16:35 era of expansion of beer category: "high water mark of people wanting to be on distributor's truck."17:30 beer dsd is where it's at. cold box, again where it's at. c-stores, again where it's at. UDS, again where it's at. 18:25 distrib and brand valuations continue to maintain/rise.20:00 you come to convention for million dollar idea, but also for camaraderie, at your comfort zone.21:16 convention primer:  22 seminars (including harry​ on sunday, check local listings​). ​23:00 craig on balancing travel and risk by co-locating multiple meetings. 24:10 workforce remained mostly at work - starting from home now, fewer meetings.26:00 remembering 9/1127:00 all at nbwa/vegas 20 years ago. pete coors: freedom isn't free29:00 getting healthier.29:35 our beer glass runneth over.30:30 not too late to bring key employees and register.  nbwa.org---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by MKM's Bill Kirk, editors Jenn Litz-Kirk, and Jordan Driggers. ---Time-Stamped Contents ---00:00 Intro - engaging and hilarious banter.02:00 Introducing Bill Kirk of MKM Partners, Jenn's husband - amiable, athletic, smart.02:40 Do bill and jenn talk beer/bevs on date nights?04:50 Bill a hard seltzer bear. getting tough out there in seltzerland.05:20 Bill: if you still have lotsa seltzer cases today after labor day, you're stuck.06:10 price war coming within seltzers? or industry past that?06:30 Bill: all eyes on white claw on that point, indie producer, no on-premise.09:20 harry attempts to ask a question about cannabis, fails. Jenn picks it up.09:50 bill: problems in cannabis are mostly Canadian problems. 10:30 Rather, U.S. regional-legal cannabis companies killing it.11:00 bill: marquee names are still Canadian, but the real profit action is and will be in the US.11:25 jenn asks about bev-alc suppliers getting into the canna-biz, synergies there? light weight not conducive to heavy bev-alc stops. 12:45 jenn asks about Canadian canna-brands coming down to U.S. 13:15 bill: fed legalization may take many forms, and could prohibit canadian et al imports of thc. 13:35 canopy to constellation  to acreage combo deal. 14:00 jordan: what happens to all that canadian weed equipment? bill: It comes down here for pennies on dollar.15:00 Oh canada's export options.15:30 harry points out that US has nearly unlimited rich land with right climate to grow. 16:00 California is ripe for weed nirvana.17:45 bill has big plans to build a frisbee golf course on harry's property. harry says better than goats.18:35 harry is in, and he thinks he'd be a good frolfer. 19:40 jenn asks about best canna company prospects.21:15 east coast headwind: cheap black market, ease of delivery.21:55 bill: fed legalization not going to happen for a while.22:40 fed cannabis lobbying bodies are fragmented, local guys want protection, big firms want national market. 23:50 harry tries to make a comparison to 1933 repeal. 24:00 harry goes on commerce clause rant, lawsuits coming.24:30 most thc cos in U.S. don't want fed legalization at this point.25:30 could be six-ish years, between mid-terms and other factors.26:25 states have a history of standing up to feds even in alcohol. 28:15 calling out seltzer softness29:05 bill's top picks in beer: the folks who don't sell much seltzer: stz and tap. 29:35 bill believes seltzer remains stuck at 8 to 11 share of beer for a long time (like craft beer).30:00 now a different type of investor in beer stonks:  growth versus value. 32:00 bet against boston beer?33:15 SAM stock very responsive to early sales gains.33:50 harry's stock tip of the year: wait for a bottle recall and jump in. (disclaimer: he is not a licensed financial advisor so don't take his advice).35:40 jenn: how much does supply deter investors?36:00 bill: lost sales mean more marketing $$ later to convince folks to come back. 36:20 white claw down more than a-b and mc. no on-premise to offset.36:50 jordan: who is benefiting from slowdown in seltzer?  37:30 constellation benefits: brands are outdoor fun beachy like seltzers. 38:00 bill likes cos that aren't overly exposed to seltzers:  stz and tap.38:40 molson coors for first time "trying" to innovate. they are actually now trying. "trend chasing and trend finding."41:00 smash that like button, give a five star rating, and give a positive review, or go home and do nothing.42:40 bill has a free seat at the Beer Summit and Wine & Spirits Summit, January 30 at Hotel Del Coronado. details at beernet.com43:10 jenn makes unreasonable demands of bill

--- Panel ---Harry is joined by Jenn Litz-Kirk and Jordan Driggers to decipher what's going on with the top ten malt seltzers.---Time-Stamped Contents ---00:00 Intro - harry is dramatically in emo clothes and wearing blue blockers for no reason. 02:30 jenn recreates the plot of the Jerk.  02:50 harry sings song, nacho libre, etc. 04:20 Top ten seltzer pop quiz10:45 hot prices for labor day12:50 highlights from our fall distrib survey14:20 most salespeoples' time spent dealing with out-of-stocks15;30 jordan and rib going to Spokane. 16:45 jenn hanging at home, no more frisbee golf. makes herself known on the course.18:00 jenn thinks harry is jealous because he doesn't work out. 19:00 wrap-up.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by Katie Beal Brown of Lone River Ranch Water and our editors Jenn, Jordan, and a special appearance by Chanel Gulf Coast.  ---Time-Stamped Contents ---00:00 Intro - free and easy banter - hot girl summer coming to an end.01:00 ABI suing Constellation over Modelo Reserva's use of 'tequila' on label. 02:15 Legit claim or kinda dick move?05:35 Katie Beal Brown of Lone River Ranch Water is a fan of the pod! Sweet redemption!06:45 Katie's background in marketing, creating campaign.07:25 Challenge logistically getting folks to far west texas for shoot.09:00 harry per yoozh projects his own evil sang froid onto interview subject.10:30 jordan asks about ranch water awareness/acceptance outside texas. cape cod successful test.13:00 Tenn number two market.13:45 seltzer leveling off doesn't bother katie much, agave inspired flavor still has run room.15:00 in texas, ranch water (agave-inspired) seltzers are half of seltzer growth.15:20 Jenn compares ranch water with rising tequila trends, but takes time.15:50 Lone River first national ranch water, first to 'own' seg and bar call. 16:45 jenn asks who is their competition?17:10 katie has bigger aspirations than just 'ranch water' sub-category. 17:45 don't rule out lone river spirits-based. but not imminent.19:20 Headwind: higher abv spirit rtds have that ethanol taste up top.20:45 harry uses that topic to smoothly segue into what diageo paid for lone river. didn't bite.21:40 new agave-inspired w. tex flavors coming? queso?22:50 After big laughs, jordan brings everybody back down with talk of flavors eating flavors.23:45 prickly pear is fan fave. 25:10 harry barks predictions at katie who takes them in stride. (mansplaining anyone?)25:55 jenn asks about on-premise oppty:  Nashville big on-premise market (15%!)27:10 what's the bar call? not a prob yet. 28:25 Introducing a new character: Old Man Daddy (he tells really old anecdotes that sometimes relate to the topic at hand).30:30 Ryan Bingham talk. (we edit out chanel's yellowstone spoiler). 32:20 harry and horses don't mix.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by Wine & Spirits Daily editors Sarah Barrett and Hana Kruger, along with beer editor Jordan Driggers, to discuss the latest in the W&S distribution world. ---Time-Stamped Contents ---00:00 needless banter about tech difficulties, Biscuit (the dog harry obsesses over) had cbd oil and is feeling the vibes. 04:45 industry trying to define these new bev-alc rtd's. 08:00 do rtd's play on-premise?  harry says no, sarah says yes in short term.09:25 jordan says seltzers don't mix well with food.  so true09:60 grokking seltzer's fall, but hana says still popular11:00 seltzers all about latest hot flavor or variety pack. 11:40 jordan doubles down on wc variety pack 312:40 sarah: rtd's expanding outlets13:30 harry goes on rant about trucks and delivery19:20 RNDC going into all control states direct threat to S-G.21:25 Montgomery county and boss hogg.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

00:00 Intro01:00 after that

The reality tv star of Bravo's Summer House (and soon Winter House), Kyle  Cooke and COO Nick Califano join Harry and the gang to talk about their hard iced tea line, Loverboy. ---Time-Stamped Contents ---00:00 intro - aimless banter00:50 can you take dogs anywhere now?  niet 01:30 jenn going to vermont to bank some marriage points with hubs.02:35 pre-gaming the loverboy hard tea and summer house story05:45 kyle and nick join us with loverboy06:00 summer house spared by storm07:10 kyle on merch07:30 lifestyle brand07:50 loverboy #2 hard tea in some cuts08:20 kyle on using dtc to test concepts09:32 expresso martini so strong in dtc, probs taking to retail09:50 but ultimately go thru "best in class" beer distributors10:40 loverboy expects to expand or launch 43 states in next 9 months10:50 choosing a mix of ab/mc/craft distribs11:35 nick: start with best in class, then go to best fit12:00 example of fire with lakeshore in chicago12:40 jenn asks if seltzer slowdown is concern. no, clears the field14:15 as category matures it will form into segments14:20 pricing of loverboy: toward the high end15:10 variety packs aren't the bee's knees anymore, premium one flavor say retailers15:50 loverboy distribs make $10 a case gp 16:05 best selling flavor by a hair: white tea peach, then hibiscus 16:20 kyle can't choose a favorite16:25 first hard chai tea17:05 jordan: where the volume coming from, and is it incremental (and then he tells an anecdote). 17:45 show brings 'em in, taste keeps 'em:  start with tea add tiny amt juice then "bring it to life" with monk fruit18:50 jenn: is there an on-premise play?20:20 will you flip this or take on strategic partner?22:05 nick: covid leveled playing field on supply chain24:30 what happens after summer house?  spoiler alert: winter house26:30 reaching an order distrib and retailers:  demo is key29:50 kyle: we're d-list celebrities if you even want to call us celebrities.  not about followers, about engagement30:50 kyle on blurring of lines32:30 harry fanboys on kyle: asks about balance of party and biz life34:50 now jenn fan girls on him, and we bring it home.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by bbd editors Jenn and Jordan.---Time-Stamped Contents ---00:00 Intro - bts talking canna-beverages coverage01:40 harry is dressed like a rodeo clown, and we don't know why.02:30 bts: jenn interviews bill newlands of constellation. 03:13 upside for modelo especial03:40 jenn describes modelo as top brand in many non-california markets.04:10 modelo is so big now, how much runway could it have? 05:30 modelo 50/50 hispanic vs general market, jim sabia predicted it.06:20 pacifico is starting to break out and shine.06:40 constellation is it's own biggest competitor in mex beer.08:00 corona is their go-to brand with line extensions/innovations.08:25 beer the big performer compared to wine/spirits at stz09:40 jordan simulates the modelo ad theme song, risking us being cited for copyright infringement. 10:15 talking about pod intro music.13:00 jenn gives us a sneak peak at rest of interview with stz's bill newlands.15:00 bts with bbd15:15 brewer distrib sales meetings going forward, some hybrid.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

Harry is joined by Bump Williams of Bump Williams Consulting, Jenn, and Jordan.---Time-Stamped Contents ---00:00 Intro - talkin' trash.02:00 grokking boston/pepsi implications02:50 bump not a fan of hard sodas, but...03:25 boston and pep folks are "wicked smaht"04:10 mtn dew was the right brand to pic for alc test.05:20 continued blurring of lines in beverages05:50 long-term play -- how big?06:20 lotsa ruffled feathers with boston distribs, more than anticipated07:25 bump settles a bet between harry and jordan/jenn. 09:20 jenn asks what about dew-ing on-premise - esp venues like nascar?10:25 c-stores rising. how to stay relevant12:35 soda's biggest channel is grocery, beer is c-store13:10 c-stores situated best toward quick and easy, i.e.  "convenience" trend13:40 newish c-store model as "destinations" for consumers.  buckey's wawa 7-eleven sheets etc.  well-lit clean bathrooms, big assortment14:40 bump's exclusive decision tree: why people shop c-stores today. jenn gets #1 reason right.15:15 no. 2 reason: familiarity, neighborhood store, know the owner/manager15:35 no. 3: easy to find the products you need. and ice cold single serve.16:25 store location:  close and quick, plus cold drinks, gas, fresh coffee, in n out, boom16:55 c-store: products always in stock, little oos.17:20 harry: c-stores could be like gopuff: mini-fulfillment centers18:10 c-store chains seeking best and brightest for catman18:40 buckey's started with clean bathrooms, well-lit.  now it's a destination19:50 jenn asks about the change in avg demographics of c-stores:  not just blue-collar males anymore.20:40 females feel safer now, and more diversity, more sophisticated c-store chain buyer21:40 beer is so important to c-store channel, but more that that22:00 c-store avg basket ring is low per trip than soopers but traffic is higher22:40 beer cave model is dying, more high end23:05 imports now higher share of beer in c-stores than soopers.  thank you modelo single serve24:00 jenn asks:  what about c-stores' labor shortage problem. bonus just to show up25:40 why do hard seltzers underindex in c-stores?  single serve says bump26:00 bump: c-stores will grow in importance to beer cos26:15 wild swings in hard seltzer physical distribution between accounts close to each other27:25 having bump's son david on soon for beyond beer analysis28:15 bump a fan of karbach ranch water30:15 bump's son david working on beyond beer, jenn has accolades for the guy30:40 bump agrees, he and bk are the future of the co. 31:40 jordan asks about c-store performance for rest of year, given tuffer comps32:40 will c-stores prevail if another pan lockdown - pantry load? are we prepared? prob not.35:15 harry asks about canned cocktails - liquor-based rtds, will southern glazers and rndc et al start servicing c-stores as laws loosen up? bump says even distillers are considering beer wholesalers for rtds39:15 harry finally, finally admits that it's a tough argument for tax/distro equivalency based on source-of-ethanol and abv39:40 the advantage for malt-based vs spirit based on accounts is huge---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by CM Profit Group's Tom Fox, along with Jenn and Jordan, to talk about all things chain sales.---Time-Stamped Contents ---00:00 intro - hard mtn dew not very similar to soft version.00:50 will it compete more with 4 loko or twisted tea?02:05 why low abv? likely due to issues of crossover from non-alc to alc.02:50 it's a big deal and small deal: small in that it's one brand, big in that it brings a new big distrib competitor to the cold box. 03:30 jordan: it's the opposite of what coke did with topo. 04:10 pepsi had choice to be producer or distributor, wisely chose to be distributor. 04:50 jenn doesn't think it'll blow the doors off. 05:35 harry thinks it's big deal structurally. 06:30 beer distribs who are also pep/coke bottlers have edge.07:05 TOM FOX joins to talk chains08:45 boston taking marketing, pepsi taking sales. why???09:40 why pep chose boston beer?  cheaper options. burwick connexion. 10:40 how will pepsi get mouse access in bev-alc cold box?11:00 tom: likely have lotsa communication between two12:05 pepsi serious about learning about bev-alc, bigger than mtn dew.  pepsi new bev-alc distrb12:40 what about retail pricing? mainstream, so vol accretive to boston (but not margins)14:00 offering distribs on-premise ain't much of an offer.14:30 harry: is this like inbev embedding themselves with a-b to learn the business in early oughts?15:00 boston ranks tops in tom's on and off-premise chain surveys.15:40 new belgium on the map now with chains16:00 constellation hitting hard too.16:30 a-b still gets top marks, most mentions. molson coors right after.17:40 chains loving virtual vs in-person19:30 distribs loving it too21:30 suppliers' performance on vs off-premise chain differences22:00 scores haven't improved even though supplier performance has, because retailer expectations also grow.23:30 buyers are mba's except for a few OG goats. suppliers playing ketchup24:10 suppliers and retailers more aligned today.25:05 on the other hand, retailers want more tailored solutions, to "be understood".26:05 craft brewers stepping game: nbb, others28:05 smarter to start with regional chains or go straight to bentonville?29:20 constellation alternative to a-b and molson coors for cat captaincy.31:35 tom: seltzers are overspaced32:50 assortment has returned as a big priority after pan year.34:40 jordan asks about mc sku reduction and retailers' reaction37:55 tom describes their digital e-sales training platform at fox sales coaching---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by Jenn Litz-Kirk, Sarah Barrett, and Jordan Driggers---Time-Stamped Contents ---00:00 Intro - Gopuff model02:00 They have the capital to win the prize.02:15 Harry takes us down milkman and diaper delivery lane03:35 So many models: tip of the iceberg04:45 It will all end up being Amazon in the end05:45 Favor was Harry's first delivery app experience, at Jenn's wedding in 201407:00 Jordan doesn't think tobacco is healthy. 07:40 Harry disagrees. 08:20 Sarah groks Gallo's High Noon.12:15 Jordan wonders what the demo is for HN at that big price point.13:10 Making flavors unique is the game. 14:00 A-B's Neutral is their answer to High Noon. 16:10 Shortage of sixtel kegs.18:20 Hot girl summer has breached America's airports.19:40 For the rest of the pod Jenn speaks into a megaphone.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by Jenn Litz and Jordan Driggers---Time-Stamped Contents ---00:00 Intro - Harry irritated with people who stable checks to invoices. 01:30 Biscuit watches new Nick Cage movie, Pig, and is traumatized. 03:20 International Beer Day. 04:10 Harry speaks with Nuno Teles of Diageo Beer Co., which is growing at twice the industry in beer and FMBs. 04:40 Smirnoff Ice at 20 years old is still a hit among Gen Z, and "icing" is still a thing, says Jordan. 04:55 Guinness still doing well. 05:20 Yes Harry, Guinness has a nitro coffee.07:10 Grokking Biden's Executive Order looking at anticompetitive practices in the bev-alc industry. 08:00 The comment period is only 3 weeks in August -- not a great time, says NABI's chief Robert Tobiassen in blog post. 08:30 TTB takes on CBMA tax act, hints it may be anticompetitive. 09:00 Jenn says retailers don't think they are consolidated despite amazon. 10:00 Harry says fed licensing much easier now than when he applied 25 years ago. 10:30 This weekend in fun. 11:30 Jordan says Harry's office has a lot of "crap in it" like a yodeling pickle. 12:10 Harry is motivated to spring clean his office. 12:35 Millicent update. 13:25 No sign of Barstool's Dave Portnoy in Saratoga. 14:20 Harry won't let the stapled checks thing go, calls out subscription service Prenax as a habitual offender. 18:40 People that staple checks to invoices are the same people that ask for hugs at parties. 20:00 Harry dislikes party huggers. 20:35 Jenn is mistaken as her children's nanny. 20:50 Jenn also looks very young for her age. 21:20 With delta variant, Fall travel is in limbo. 24:50 Waxing prolific on vaxxing. (Intermission)25:30 Harry returns alone to fill in some gaps on his grokking of Biden's Executive Order.27:00 He thinks the feds are looking beyond simply cleaning up TTB regs and enforcement. Perhaps into distrib concentration? ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

 --- Panel ---Harry is joined by Paul Rene, Business Director for Geloso Beverage, and editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents ---00:00 Intro - Talk with Geloso's Paul Rene.  Of course we have tech issues.01:45 Getting back to traveling. 02:02 "We're not plug and play". It's vital for Paul and Geloso to be out there.02:35 On-premise return hurt business?03:05 Number 2 supplier in higher alc fmbs. 04:00 Keeping ahead of capacity constraints -- family owned.  Put 45 days of production on the floor. 05:00 Money is cheap, nothing else is. 05:30 Clubtail Seltzer update. Soft launch to protect core brand supply. 07:00 Harry is fixated on how different markets can be in the U.S. when it comes to flavors/demand, even markets close together. 07:17 Paul:  "Cocktails don't have a demo.... we pushed cocktails from day one."  Less seasonal. 08:10 Every state is up for Geloso this year. 08:20 Geloso expanded 20 states in last year and a half. 09:05 How do you choose new flavors?  Look at adjacent bevs and flavors. 09:25 Mango is hot right now. 10:00 One retailer went all-in on seltzer and ended up with too much inventory. 10:40 Jordan wishes to know if the MC discontinued brands have an oppy for them. 11:25 Out of date product is called Liquid Dunnage. 11:50 Cowboys are entering the space. 12:25 At the end of the day, distributors don't need you, they have other suppliers.13:00 Big suppliers cutting skus. 13:50 Regionality is huuuuge in the U.S.14:30 Paul has seen regional differences for decades. 15:20 Learning before entering a market.  Don't put 16oz can in 24oz can market. 17:10 Focus is crucial.  Not a lot of go-to-market-strategy changes.   18:30 e-commerce growing but still a small part of business. Including DTC, but it's small. 26:00 Harry tries to invoke a classic line, to no avail:  "Let me invite you to my little mule."27:00 Harry educates Jordan on mules, inaccurately. 28:00 Lets talk about segments.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

A brief chat with the staff re travel plans.  ---Time-Stamped Contents ---00:00 Intro - Harry covid scare00:50 Delta variant reactions of staff - Jenn wary.01:45 Jessica doesn't go out, Gulf Coast masks up. 02:15 Gulf Coast heading up to Saratoga for Hall of Fame induction for her cousin, Todd Pletcher. 02:40 She hopes to meet @stoolpresidente there.04:40 Pod devolves into poop jokes, again. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined by editors Jenn Litz-Kirk and Jordan Driggers.---Time-Stamped Contents ---00:00 Intro - Rainy Mondays get Jenn down. 01:35 Small world dept. Harry's cousin found distributor Bruce Leetz' golf ball on the street. 03:00 Provi -- the web ordering service for wholesalers -- is getting heat from TABC on whether it's legal.04:15 Jenn: There's going to be pushback with anything new.05:10 Bloomberg/IRI says beer pricing going up over 4% in Fall, with equal splits between price increase, promo reduction, and mix shift/trading up.07:30 Shortages of raw materials driving up cogs. 07:40 Turns out Stone made the smart move releasing their seltzer in a bottle.08:00 Jordan likes to play pickle ball09:30 New chain just sells iced tea.10:00 San Antonio isn't in Mexico. 10:45 Everybody is in Harry's way and are too slow. Hot girl summer isn't all it's cracked up to be.11:40 Hot girl summer is slowing down a bit, thanks delta. 12:25 Harry looked up the short Bagel Boss freakout guy.13:45 He is the boss of the bagels, all the bagels. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

Former Nielsen and Heineken and Andrews Dist exec Nick Lake joins us to talk numbers. --- Panel ---Harry is joined by Nick Lake, Jenn Litz-Kirk, and Jordan Driggers---Time-Stamped Contents ---00:00 Intro - Nick Lake00:38 Nick likes retirement01:20 AB and MC's Q2 results, no surprises. 01:35 Grokking MC cutting 100 SKUs.02:30 Biting the bullet.03:00 A-B continues to out-quarter MC by all measures. 03:45 Nick: Scale and innovation matter04:35 Harry and Nick are not big runners. 05:25 Seltzer "softness" is a misnomer.06:00 Truly and White Claw turned into mega-brands overnight. 06:30 Nick: Per capita consumption remains around 2.5 gallons of ethanol a year -- it's a fight for share.06:50 Share coming from somewhere:  Light beer, budget beer, and wine. 07:30 Per caps haven't changed in 20 years. 09:15 Are spirit-based RTDs a separate category, and does it matter?10:00 Nick says consumer doesn't care about the base. 11:00 Only three ways to increase sales:  More people, more often, more spend. 11:30 Seltzers in cans lend themselves to current trends. 12:50 Truly spirit will likely be vodka.13:20 Jordan weighs in on seltzers getting so big so fast. 18:40 Getting to data nirvana, and other nerd stuff.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

Jordan is back in the studio, and Harry tries out Jenn's outdoor studio, to disastrous results.--- Panel ---Harry is joined by Jenn Litz-Kirk and Jordan Driggers.---Time-Stamped Contents ---00:00 Intro - Harry is in Austin at the Turnstyle Coffee House, which is appropriately named as it is loud as Grand Central. 00:40 Mexican imports (Modelo) outpacing seltzer in off-premise share trends. 01:40 Harry and Jenn bicker about which is cooler, Modelo or seltzers. 02:20 Podding from a noisy intersection. 03:15 Twisted Tea is suffering supply issues.04:20 Harry gives a shout-out to heavy lower income people.06:00 People eat Travis Scott burgers and diet cokes.  Lunatics. 06:50 Jordan sides with Harry, then hedges by saying Jenn and Harry are right. 08:20 Jenn attempts to re-argue her case after she lost the argument.  09:50 Boston still doing very well.10:15 Jordan thinks seltzers will continue to grow, but calls the top.10:30 Jordan stands by his prediction that White Claw variety pack #3 will be top innovation this year. 11:00 Harry makes a new product prediction:  packaged shots that taste like Sour Patch kids.13:30 Truly distribs not thrilled about Truly Spirits going through W&S houses.15:00 Constellation buys stake in Hop Water16:10 Taking supplements.18:10 Jordan starts rambling about Boss Bagle guy, whoever that is.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

We made industry predictions in early January for the year 2021.  Here we check ourselves and wreck ourselves. --- Panel ---Harry is joined by Jenn Litz-Kirk and the ghost of Jordan---Time-Stamped Contents ---00:00 Intro - Checking in on 2021 predictions.03:20 Jenn threatens to get an air horn.05:20 Is Bill a can collector?05:50 Harry is white06:20 Gotta front merch to pay for the trike.  (he says bike).06:20 Jenn has ideas. 07:00 We miss Jordan07:30 We do it for the children10:50 Harry isn't so sure the Bide Admin stuff isn't BS. 11:30 Harry thinks feds will go after distrib tier.12:25 Low cal, low alc will prevail.12:50 MolsonCoors' ZOA taking off. 14:40 Chanel Gulf Coast joins.15:00 Back to predictions:  On-Premise.  15:30 H0t Girl Summer is sizzling.15:45 Micro-dosing is in.16:30 Back to predictions: Cannabis not as big, or maybe bigger, than we think.16:45 Illegal Speakeasies, Harry disagrees with Jordan's assessment, but is likely wrong anyway.17:10 Brands with favorable image and intrinsics will continue to -----WTF?  Who wrote this?  Oh...18:30 Shoutout to the Bud Ice brand manager.  Harry is watching you.19:00 Keeping predictions vague means keeping them accurate. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

A brief talk with Constellation Brands - Beer Division EVP Corp. Affairs and longtime beer veteran Jim Ryan about the latest with the V Foundation. --- Panel ---Harry is joined by Jenn Litz-Kirk and Jim Ryan---Time-Stamped Contents ---00:00 Intro - Jim Ryan, SVP Corporate Affairs, Constellation Brands - Beer Division02:10 - 10 years with the V Foundation. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

Harry is joined by Jenn and Jordan.---Time-Stamped Contents ---00:00 Intro - Biscuit be patrollin', they be hatin'.01:00 Grokking A-B's plans to sell its Hawaii distribution branch to non-AB house Odom.11:45 Former MolsonCoors CMO Andy England showing his British moxy using same slogan for vodka brand. 

--- Panel ---Harry is joined by Jenn Litz-Kirk, Jordan Driggers, and Chanel Gulf Coast---Time-Stamped Contents ---00:00 Intro - Jessica won our company seltzer cannonball contest (yes we are all over 21). 02:20 Grokking cyber-security and ransomware issues in the beer business. 06:00 Grokking the future of cannabis in the bev-alc space. 07:50 How California screwed the pooch on cannabis taxation and regulation.10:10 Conquering the last mile is crucial, 50% of canna trade. 12:40 Does FL have a commerce clause issue with their cannabis structure? 13:20 Harry tries to convince everybody he's a legal expert. 14:45 Bezos, Mars, and earth.18:00 Athletic building another brewery on the East Coast. 20:10 Hot Girl Summer update.21:30 Introducing Uncle Paul Fall22:50 Harry reveals he likes "Call Her Daddy" podcast. 23:00 Save the date:  Beer Summit at the Hotel Del in San Diego January 30, 2022. Sponsorships available, contact millicent@beernet.com (Chanel Gulf Coast).---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel ---Harry is joined poolside by editors Jenn Litz-Kirk and Jordan Driggers.---Time-Stamped Contents ---00:00 Intro - Pod'ing by the pool.01:00 Introducing the SchuhPub Crime Wagon (tm)02:10 Dog initially ejected, but now has hang of it.02:25 It is a "Crime Wagon", to prevent crimes.02:50 Black Rifle Coffee gets fair write-up in New York Times Magazine.  Harry's family ranch Guajolote gets mentioned.03:20 Jenn talks about Bang Energy's plans for bev-alc selter rollout.04:05 Rolling out new markets, focus on military. 05:50 Harry comments on Biden Administration's targeting of bev-alc for trade practices and antitrust.08:00 Grokking the Boston Beer / Beam Suntory deal.09:05 Harry has ideas for Bud Ice.09:35 JD thinks this deal muddies waters.11:30 Does consumer care about the base?11:45 Jenn says this deal litmus test to see. 12:00 Are distribs psyched? 12:40 Jenn points out Cayman Jack is already huge.14:20 BBC beer distribs sitting prettier than Beam/W&S distribs on this deal. 15:20 Hard to make good whiskey RTD.16:00 This deal feels like a big test.17:20 Starting to plan for Beer Summit 2021 at the Hotel Del Coronado. 18:00 Jenn falls for Harry's Millennial bait.20:00 Distributor Productivity Summit on Monday, last chance. 20:30 Harry wants to start making money on the pod by selling t-shirts to recoup losses from cargo bike. 21:00 Pods by the pool at Hotel Emma next week.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

No beer content today, just BS'ing.--- Panel ---Harry is joined by Chanel Gulf Coast.---Time-Stamped Contents ---00:00 Intro 02:25 Harry gives up on idea of buying a peloton or hydro.  Bike is stolen.04:50 Bike is stolen.05:02 Harry reports theft on portal. 06:35 Story isn't over.07:30 Have you ever seen the movie Nacho Libre?07:50 Harry buys a cargo trike.08:45 Made in the Netherlands, where land is flat and bikes are abundant. 09:30 Talking generations. Harry says Gen Z is best.  Millennial worst.10:40 Gen X invented the internet and iPhone, you're welcome.13:10 Mill doesn't agree. Millennial best.14:45 Harry and Mill have swapped ages.15:35 Harry is still old. 19:00 Trying to justify procrastination.19:40 Jessica and Mill struggle to plan ahead.22:00 Introducing the beer wagon.24:00 Advice to young people: give problems proper space and time, and solutions will present themselves to you.25:40 Buccanero's great Mex seafood. 26:45 Moving our websites, email, apps, etc. to one server.   Expensive but necessary.28:20 The bike was pricey yes. 30:00 Buyer's remorse mitigated. 31:00 Securing a better lock.32:00 Elevation check from Pearl to Fort Sam, few hundred vert feet only.36:00 Giving is living.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

---Panel---Harry is joined by Jenn Litz-Kirk and Jordan Driggers.---Contents---00:00 Intro04:00 Constellation's charge for old beer.05:50 Beer-branded seltzers, a bad idea?06:55 Jenn says it works, always has. 08:00 Coors Seltzer RIP09:00 Jordan:  They launched it so late in the year. 11:00 Jordan has equipment issues.11:45 Pop quiz13:50 HUSA bigger than DBC?14:50 SweetWater moves west.15:30 SweetWater has been looking west for a long time. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text comments and topic ideas to Harry at:‪ (262) 345-2501‬-Vid feed at HarrysPod.comTwitter / IG / TikTok:  @beerbizdaily

We talk with breakout TikTok viral star @420Doggface208 and grok his deal with wine-based RTD Beatbox to roll out their Cranberry Dreams flavor.---Contents---00:00 Intro - Nathan aka Doggface - 7 million active followers.01:12 Doggface tells the story of the now-infamous Fleetwood Mac Dreams viral video.02:50 Harry admires DF's work ethic, and vibing.05:00 On starting over with new TikTok account after getting 160k followers.06:15 Harry digs for tips to go viral. 08:00 DF appreciative for the opportunity. 09:30 Owes it to his kids. 11:00 Doggface partners with Beatbox for Cranberry Dreams flavor FMB.11:45 Harry's computer spontaneously tries to teach him to beatbox with "cats and boots" exercise. 12:20 Jenn asks how they hooked up.13:20 Beatbox explains how they came to Doggface. 13:45 Switching to digital. Music is core to Beatbox's brand, but festivals and events were canceled. 14:25 DF's vibe "is Beatbox". 15:15 Getting deal done and to market fast.  From concept in February to on-shelf by June.15:50 On having the scale to pull it off.16:30 Most viral bev-alc story for weeks.16:35 Vid of Doggface in Kroger viral in 24 hours, 3 mil views. 16:50 Brand staying authentic. 17:00 Beatbox centered around music and festivals, hitting the road again. 17:40 Launching in chains, 1000 Krogers, 1500 Circle Ks, etc.  18:20 Challenge of teaching aging industry power of social media influence.19:15 Message of hope from DF. 19:50 Rolling Loud Miami coming up. 21:00 Explaining to older buyers is challenge too. 21:40 20k consumers a day asking where they can buy it.23:10 Not just c-store product.  Testing 6-pack variety pack.24:05 Growing at 100%, million cases this year. 26:00 Fame hasn't changed Doggface, but he has more cousins than he thought. 27:00 One of biggest cultural phenoms of pandemic.28:00 During photo shoot, everybody recognized DF skating on the boardwalk.28:35 All about authenticity.29:45 Harry tries to find something negative about Doggface but comes up empty. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text comments and topic ideas to Harry at:‪ (262) 345-2501‬-Video feed on YouTube-All links:  harryspod.comTwitter / IG / TikTok:  @beerbizdaily

Talking DTC for wineries and online retailers with their staunchest advocate, Tom Wark of Wark Communications and exec director of the National Association of Wine Retailers. ---Panel---Harry is joined by Sarah Barrett.---Contents---00:00 Intro - Tom Wark01:55 Update on retailer direct shipping to consumers across state lines.02:30 The reciprocity era. 04:20 Explaining dicta in court rulings: The court may declare Tom and Harry to be a-holes, but it's not the law.05:00 Most interpreted Granholm to only apply to producers/wineries, not retailers.05:20 The weird Tennessee case.07:40 Easier for states to level-down?09:20 Wineries still account for vast majority of DTC shipments, even where retailers are allowed to ship direct.10:30 And the vast majority of bev-alc retailers are not shipping direct. 13:25 Not just wineries. Most new labels are imported, and must get through wholesaler. 14:30 Today big suppliers, retailers, and wholesalers all invested in three-tier system. 19:40 Tracking provenance.22:00 What's next for Tom?23:10 Future of retailing is to source unique products.24:35 The cannabis effect on $7 - $15 wine.28:25 Russia bans French Champagne from being called Champagne.29:50 Only one reason to take cannabis:  Getting high.31:10 Harry tells story of getting arrested with a firearm. 33:00 Tom and Harry make amends for old war wounds. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text comments and topic ideas to Harry at:‪ (262) 345-2501‬-Video feed on YouTube.Twitter / IG / TikTok:  @beerbizdaily

---Panel---Harry is joined by Chanel Gulf Coast, Jenn Litz-Kirk, Jordan Driggers, Sarah Barrett, Jessica Lopez, and Hana Kruger.---Time-Stamped Contents---00:00 Intro - BS-ing, gratified to get props from Rabobank/Liquid Assets pod. Introducing the entire SchuPub staff.13:00 Comparing YTD-May shipment trends with same period in 2019. 15:50 Jordan says it's even more impressive that the industry is holding up compared to 2020, so far. 16:16 Mexican shipment comps will get tougher as the year progresses past May. 18:00 Jenn's Spec's interview highlights: seltzers and canned cocktails galore, coming from non-local craft, other beer, and chilled aperitif spirits.19:45 Top Seltzers now just a "war of attrition".20:00 Topo Chico seltzer variety is 7th largest beer pack in this Texas chain. 21:07 Beer takes too much pricing every year. Harry says it should take more.21:45 Harry shocked that retail beer pricing is up over $1:20 a case on average in IRI this year, mostly mix shift.22:46 The consumer has driven avg price up for us, buying more higher-priced seltzers, Modelo, and Mich Ultra.24:00 Sarah talks spirits pricing.25:30 Jenn-Litz can't get Wywy a job-job. Harry is taking him to New York for a long weekend instead. 27:40 Pee break:  Chanel Gulf Coast describes freshening Harry's bedpan all July 4th weekend. Sarah's dog didn't pee at all on a long road trip.29:25 The dad on Succession reminds staff of Harry.30:20 Harry tells his pistol-whip story.33:25 Chanel Gulf Coast unironically wins a bunch of free liquor in a charity raffle.35:20 Could Jordan get into Savor today given his choice of style?  37:40 The long goodbye. We wish you good-morrow, and of course a happy and prosperous hot girl summer.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.   Watch on YT as well.-Text comments and topic ideas to Harry at:‪ (262) 345-2501‬-Audio feed at HarrysPod.com-Articles referenced at beernet.comTwitter / IG / TikTok:  @beerbizdaily

This is better when watched on our YouTube channel:  https://www.youtube.com/c/beerwriter

Our first remote/mobile pod from bustling Vegas.  It's a short 11 minutes. ---Panel---Harry is joined by editors Jenn Litz-Kirk and Jordan Driggers ---Contents---00:00 Intro03:13 Grokking Brendan---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text comments and topic ideas to Harry at:‪ (262) 345-2501‬-Audio feed at HarrysPod.com

--Panel---Harry is joined by Wine & Spirits Executive Editor Sarah Barrett for a special edition pod.---Contents---00:00 Intro01:00 Delicato acquires Coppola, what do it mean?03:23 Harry tries to flex and compares himself to Bill Murray in Lost in Translation. Sarah checks him. 04:45 Is it believable that Daniel Craig can date 20 year-olds in Bond movies?05:36 Grokking the challenge to Missouri's in-state vs out-of-state laws. 06:40 Same issue, same players, different decade:  Tom Wark and James Tanner still hammering away at three-tier.08:17 State residency requirements and physical location mandates under attack.14:46 Will the Supreme Court hear the case?  Probably not.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text comments and topic ideas to Harry at:‪ (262) 345-2501‬-Audio feed at HarrysPod.com-Video feed at youtube.com/c/beerwriterTwitter / IG:  @beerbizdaily

---Panel---Jenn, Jordan, and Chanel---Contents---00:00 Intro - daily check on Jenn's mic (ironically, Harry's mic is not on during this pod), Harry's hat game, Chanel Gulf Coast has been sick and playing ketchup.02:24 Harry passes on a tip on NJ equalization bill.03:21 Our first official fan.04:05 Jenn trying to get somebody from Bang Energy on the pod.05:11 Bang selling e-cigs06:00 Remembering the Bang meeting and Jack Owoc.08:30 On BBC's Dave Burwick.12:33 Going to Vegas for the Nightclub & Bar Show13:53 Harry tells an anecdote about August Busch IV and the NCBS.16:40 Jenn and Jordan talk about what they're working on. 17:29 Weekend plans.

----PANEL----Jenn-Litz, Sarah Barrett, Jordan Driggers00:00 Intro - Jordan attends Fiesta NIOSA block party.01:56 Jenn finally got her mic figured out.03:44 Harry administers an FMB pop quiz to Jordan. 04:40 Ranking FMBs.09:35 Wine and spirits also having supply problems. 12:37 Jenn groks celebrity-backed FMBs.16:00 Harry hosting a Molson Coors exec tonight to discuss the charms of San Antonio as a host city for next year's distrib meeting. 18:07 Jenn's ideas for podcast recurring segments. 20:55 More texts from Harry's son.22:58 More discussion on pod segments. 24:25 Jordan talks about Great Nation Brewing's expansion plans.26:06 Jordan discusses Reyes' on-premise account issues in SF.27:35 truly trends and on-premise seltzer sales. 29:33 Harry picks on Jordan for being a picky seltzer drinker.30:26 Hot girl summer flavor: watermelon. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text comments and topic ideas to Harry at:‪ (262) 345-2501‬-Audio feed at HarrysPod.comTwitter / IG:  @beerbizdaily

Shipping bev-alc to consumers' doorsteps is the last frontier. We grok the GoPuff model of buying brick-and-mortar with technology to bridge the last mile.----PANEL----Jenn-Litz, Sarah Barrett, Jordan Driggers, Gulf Coast----Contents-----00:00 Intro - After Harry makes it needlessly complicated, Sarah offers a simple yet elegant solution for fixing Jenn's mic. 02:14 Victory!  Jenn's mic finally works.04:23 Jenn and Harry bicker about the direction of the podcast at a dinner with a top industry exec.05:43 Banter vs content: Why can't we have it all?06:45 A rare apology from Harry 07:55 GoPuff buys Kentucky's Liquor Barn09:13 GoPuff's interesting model of buying liquor retailers instead of partnering with them (like Drizly).10:46 Jordan brings up the Kentucky Bourbon angle.12:00 Harry discovers he doesn't fully understand GoPuff's model as clearly as he thought. Sarah sets him straight.13:18 First purchase on Favor:  Camel Snus14:02 Biscuit's eating and sleeping habits15:37 Jenn describes a three-tier panel she attended last week, and how w&s suppliers and distribs are in lock-step in supporting tech to solve the DTC issue rather than through the courts. 18:14 Technology solving the decades-long DTC / three-tier fight that the courts couldn't solve.18:46 The amazon wildcard23:38 The perils of DTC, beer vs wine/spirits:   freshness vs progeny.28:13 The shortages of hot girl summer, and why you don't order raw seafood on Mondays. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text comments and topic ideas to Harry at:‪ (262) 345-2501‬-Audio feed at HarrysPod.comTwitter / IG:  @beerbizdaily

Wherein Harry hogs the mic in a frank chat with Rob organized by Jenn to explore Night Shift's sprawling empire in all three tiers.  (

It's the explanation of capacity utilization that does it for me. 

Plus, still working out the logistics of the podcast ..... on the podcast.  It's called being efficient. By the way, if you have ideas for the pod, text Harry at ‪(262) 345-2501.  (

Panel:  Editors Jenn Litz-Kirk, Jordan Driggers, and Sarah Barrett.  (

Ft. Lazy Sunday with the TTB:  "We gonna chase ya' Southern Glaza."  (

We only had about 15 minutes in a crowded hotel lobby before we were expected at a supplier reception, but Jordan and Harry were able to knock out a quick-and-dirty pod before the weekend regarding the craziness doing on in off-premise numbers.  We apologize for the poor audio quality (we were in the lobby bar of the Hotel Emma).  (

Panel:  Editors Jenn Litz-Kirk, Jordan Driggers, and Sarah Barrett are all in studio to record and quick pod before a supplier reception.   (

We talk with Kaumil about A-B, Constellation, Molson Coors, Boston Beer, and more. (