Marketing Stuff

if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Welcome to a new episode of the Marketing Stuff Podcast!

if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Are you ready to lay the foundation for a successful marketing plan? Look no further! This video is the perfect starting point for beginners and aspiring marketers. We're diving deep into the world of PESTEL Analysis, an essential tool for understanding the macro-environmental factors that impact your business. What You'll Learn: Political factors: How government policies can influence your marketing strategy. Economic factors: Understanding the economic environment for better decision-making. Social factors: Tapping into societal trends and consumer behavior. Technological factors: Leveraging technological advancements in your marketing plan. Environmental factors: Being aware of ecological aspects that affect your business. Legal factors: Navigating the legal landscape to safeguard your marketing efforts.

if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Check out the rest of the videos in the series:    • Free Marketing Course | Intro To Mark...   We're exploring the ins and outs of global business marketing. Whether you're a small business owner or an entrepreneur without a massive marketing budget, we've got actionable insights tailored just for you!

Welcome to our seventh installment of 'Marketing Fundamentals'! if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Check out the rest of the videos in the series:    • Free Marketing Course | Intro To Mark...   The world of business-to-business (B2B) transactions can be a bit overwhelming, especially if you're just starting in marketing. But fear not! This article is your ultimate guide to understanding and mastering the B2B buying process. We'll cover everything you need to know to confidently navigate this space, even if you're a small business or operating on a tight budget. Let's start by breaking down the different players in the B2B market. You have manufacturers or service providers, resellers or distributors, institutions, and governments. Manufacturers and service providers create unique products or services, while resellers distribute these offerings without making significant changes to them.

Welcome to our sixth installment of 'Marketing Fundamentals'! This video dives deep into the heart of the customer buying process. if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Check out the rest of the videos in the series:    • Free Marketing Course | Intro To Mark...   Ever wondered how to compete effectively without a huge marketing budget? We got you covered. Together, we'll explore the intricate steps of the buying journey, distinguishing between functional and psychological needs, and understanding the various factors influencing a customer's information search. Whether you're a budding marketer or a seasoned professional, this guide offers valuable insights to elevate your strategy. Don't forget to like, share, and subscribe for more marketing insights!

Get access to the Free Marketing Course Notes at mauriceadavis.com/vault

Get access to the Free Marketing Course Notes at mauriceadavis.com/vault Let's dive deep into Conscious Marketing, unraveling the secrets to effective and considerate marketing strategies.

Get free marketing resources at Mauriceadavis.com/vault Alex Schulte is a marketing expert, musician, and podcast host. He is the founder of Mango Mustache Media, a podcast studio that helps individuals and businesses create high-quality podcasts. Alex has a passion for understanding human behavior and using marketing strategies to connect with audiences. Summary:In this episode of the Marketing Stuff Podcast, Maurice A. Davis interviews Alex Schulte, the founder of Mango Mustache Media. They discuss the importance of focusing on the resources that money can buy rather than just money itself. They also explore how regular individuals can compete in spaces that require a lot of time, money, and resources. Alex shares his insights on podcasting and marketing, including the importance of a strong intro, using sounds as transitions, and being authentic in your approach. They also discuss the power of genuinely being interested in other people and the impact it can have on building connections and trust. Key Takeaways: Focus on the resources that money can buy rather than just money itself. Regular individuals can compete in spaces that require a lot of time, money, and resources by leveraging their unique skills and finding creative solutions. A strong intro is essential for setting the tone of a podcast and making a good first impression. Using sounds as benchmarks for transitions can enhance the listening experience and create a sense of continuity. Being genuinely curious and interested in other people can lead to deeper connections and build trust. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Get access to the Free Marketing Course Notes at mauriceadavis.com/vault In this episode of the "Marketing Stuff" podcast, Maurice continues his Free Digital Marketing Course teaching marketing fundamentals. Video Chapters: 00:00 Marketing Course Introduction 01:00 What will we cover in this free digital marketing course? 01:33 What are the four elements of digital marketing? 01:43 What is Digital Marketing? 03:48 Four E of Digital Marketing 07:00 Seven Critical Elements of Online Marketing 07:05 Core goals of marketing 08:15 Contextual Elements of Marketing 09:23 How ADA impacts marketing 10:42 Content in marketing 11:05 The value of community in marketing 11:45 How changing the communication medium can impact your marketing 12:36 How the desire of customers to shop where they want affects marketing 13:39 What are the drivers of social media 16:05 What motivates people to use mobile apps? 18:50 How do apps make money? 19:25 What are the components of digital marketing strategy? 20:25 Picking an Influence Partner Key Takeaways: Digital marketing encompasses all digital activities that capture the attention of strangers and convert them. The four E's of digital marketing are to excite, educate, experience, and engage the customer. Social media is driven by information sharing, socializing, networking, dynamic communication, and timeliness. Mobile applications can be used for "me time," socializing, shopping, accomplishing goals, discovering new things, and self-expression. Digital marketing strategy involves setting goals, creating relevant content, building a community, effective communication, diverse commerce options, and seamless connection. When selecting an influencer partner, consider relevance, reach, response, and return on investment. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Get access to the Free Marketing Course Notes at mauriceadavis.com/vault In this episode of the "Marketing Stuff" podcast, Maurice continues his Free marketing course teaching marketing fundamentals. He focuses on how regular individuals without massive marketing budgets can compete in spaces that require significant resources. Video Chapters: 00:00 Marketing Course Introduction 00:45 What we will cover in the course 01:17 What is Marketing Strategy? 02:06 How Marketing Delivers Value To A Customer? 03:26 Customer Excellence as Our Competitive Advantage 04:50 What is the Zero Moment of Truth, and how does it impact our bottom line? 05:35 Operational Excellence as our Competitive advantage 06:30 Product Excellence as our Competitive advantage 07:20 Locational Excellence as our Competitive advantage 07:38 What are the elements of a marketing plan? 08:59 What is a SWOT Analysis? 09:35 How do businesses decide who their customers are? 10:03 What is positioning? 11:10 What is segmentation? 12:15: What is targeting? 12:31 Implementing the marketing mix 13:36 How do we know if our marketing is working? 14:39 What is portfolio analysis? 18:35 How can businesses grow?(4 main growth strategies) If you missed section 1 check it out here: https://www.youtube.com/watch?v=rLo56... Or get access to all of the section in the playlist here:https://youtube.com/playlist?list=PLJ... In this section of the Free Marketing Course, Maurice emphasizes the importance of building a sustainable competitive advantage through effective marketing strategies. He introduces the concept of marketing strategy, which involves identifying a firm's target market, developing a related marketing mix, and establishing a basis for sustainable competitive advantage. Maurice explains that marketing strategy is the high-level approach for promoting and selling a product, service, or idea. He then discusses four key models for delivering value to customers: customer excellence, operational excellence, product excellence, and locational excellence. Maurice highlights the need for businesses to excel in multiple areas while focusing on one as their sustainable competitive advantage. Moving on to the elements of a marketing plan, Maurice explains the three phases: planning, implementation, and control. He outlines the five steps involved in creating a marketing plan, including defining the business mission and objectives, conducting a situation analysis using SWOT analysis, identifying and evaluating opportunities through segmentation, targeting, and positioning, implementing the marketing mix, and evaluating performance using marketing metrics. ***Let's Connect: Website: https://marketinggrowthstrategy.com/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#google --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Get access to the Free Marketing Course Notes at mauriceadavis.com/vault Welcome to the 'Marketing Stuff Podcast' where we delve into the core principles of marketing. From understanding its role to tracing its evolution and exploring how marketers create true value. Whether you're a newbie or a seasoned pro with a limited budget, this episode promises insights to strengthen your marketing foundation. Bonus: Get access to exclusive notes and resources to enhance your journey. Let's decode the art and science of marketing together! This is the start of my free marketing course. My goal is to help people who want to learn digital marketing without all the extra stuff that goes with it. Every week I will be adding to the Free marketing course. if you would like the notes from the course, please visit mauriceadavis.com/vault Brief Summary: An in-depth discussion on the core principles of marketing, aimed at helping individuals build a robust foundation, even with limited resources. Key Takeaways: Understanding the fundamental role of marketing in business. Tracing the evolution of marketing over time. Unpacking how marketers create true value for products and services. Simplified definition: Marketing is talking to the right people with the right message at the right time and place. Resources Mentioned: Brainy Business podcast - recommended for more insights on business strategies. Exclusive notes available at: mauriceadavis.com/vault Document detailing the episode's content can be accessed at the same link. Main Topics Covered: The importance of foundational knowledge in marketing. The role of marketing as defined by the AMA. The modern interpretation of marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Click here https://mauriceadavis.com/vault Get access to all the tools and resources I talk about on the show. Free Course ➡️: https://coursecareers.com/a/Marketingstuff In this video, we're going to walk you through the exact steps you need to take to get into marketing with no experience. If you're looking to start your own marketing business, this is the video for you! In this step-by-step guide, we'll show you how to get started with no experience or previous marketing experience. We'll guide you through the process of finding a marketing job, applying, and interviewing. So if you're looking to get into marketing without any experience, this is the video for you! Thanks for watching! **The video may contain affiliate links. I may receive a commission if you make a purchase after clicking on one of these links. This however does not impact my recommendation any products I am an affiliate I have used and enjoy. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Get All the resources I share on the show: https://mauriceadavis.com/marketing-stuff/ Summary: In this episode of the Marketing Stuff podcast, the host discusses the importance of copywriting and provides tips and techniques to improve writing skills. The host emphasizes that marketing is a combination of various skills and copywriting is a crucial skill to master. The ADA model (Attention, Interest, Desire, Action) is introduced as a framework to guide the writing process. The host recommends several books on copywriting, including "Copywriting Secrets" and "Take Your Money." The importance of understanding copywriting as a language is highlighted, and the host suggests the "Ultimate Sales Letter" and the "16 Word Sales Letter" as resources to enhance writing skills. The host also mentions two recommended copywriting courses and a YouTube channel called Copy Squad, run by Cal Milligan. Key Takeaways: Copywriting is essential for effective marketing. The ADA model (Attention, Interest, Desire, Action) is a useful framework for writing persuasive copy. Understanding copywriting as a language can improve writing skills. Recommended books on copywriting include "Copywriting Secrets" and "Take Your Money." The "Ultimate Sales Letter" and the "16 Word Sales Letter" provide valuable insights into writing effective sales copy. Recommended copywriting courses include Digital Marketers' Direct Response Copywriting Certification and A W AI's copywriting course. Copy Squad, a YouTube channel by Cal Milligan, offers valuable content on copywriting. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

About The Guest(s):Maurice is a digital marketing expert with years of experience in the field. He has worked with various companies, including Geico and Merrill Lynch, and has a deep understanding of the skills needed to succeed in the marketing industry. Summary:Maurice shares the five key skills that are essential for becoming an effective digital marketer. He emphasizes the importance of copywriting as the foundation for all marketing efforts. Lead generation and data analysis are also crucial skills to master. Maurice then discusses the significance of content creation in lowering the barrier to conversion and concludes with the importance of sales skills in closing deals. Key Takeaways: Copywriting is the core skill for effective digital marketing. Lead generation is essential for creating a pool of potential customers. Data analysis provides insights for making informed marketing decisions. Content creation helps to engage and convert prospects. Sales skills are crucial for closing deals and driving revenue. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Are you tired of mediocre content? Do you want to produce high-quality, engaging content that will help your business grow? If so, then this video is for you! In this video, Sarah's going to share with you how small businesses can create thumb-stopping content that will help them grow their business. By following these simple steps, you'll be able to produce high-quality content that will get your business noticed. So what are you waiting for? Get started with content creation today and see the results for yourself! Connect with Sarah  @onbrandbysarah ​ About The Guest(s):Sarah Weiss is a former speech pathologist who transitioned into the world of social media and short-form video. She helps service business owners overcome their fear of creating short-form content and has found success on platforms like TikTok and Instagram Reels. Summary:In this episode, Maurice Davis interviews Sarah Weiss, a social media rockstar who transitioned from speech pathology to becoming a successful content creator. Sarah shares her journey of discovering the world of social media through podcasts and how she taught herself everything she knows through testing and doing. She emphasizes the importance of taking action and not getting stuck in the learning phase. Sarah also discusses the power of short-form video content and how she found her niche on TikTok. She shares her creative process, including testing different platforms and content formats, and the importance of infusing her personality and story into her content. Sarah provides valuable insights into growing a following on TikTok and building an engaged community. She also discusses the new Instagram app, Threads, and the refreshing and authentic vibe it offers. Key Takeaways: Leveraging beginner energy and being naive to the "shoulds" and "shouldn'ts" can help you take action and progress faster in your marketing career. Short-form video content, such as TikTok and Instagram Reels, allows you to differentiate yourself and connect with your audience on a more personal level. Test different platforms and content formats to find what resonates with your audience and adjust your strategy accordingly. Share bite-sized pieces of your story and infuse them into your content to create a deeper connection with your audience. Scroll through your For You paop and engage, and incorporate similar elements into your own content.ge on TikTok to observe what types of stories and content make you st --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

About The Guest(s): Mollie is a business coach, copywriter, and TikTok content creator. She helps business owners set themselves apart and find their unique message to connect with their audience. Summary: Mollie discusses the importance of branding and finding your unique message as a business owner. She emphasizes the need to focus on high leverage activities and create a content strategy that feels authentic and sustainable. Mollie also highlights the power of storytelling in creating compelling content and building a connection with your audience. Key Takeaways: Effective branding sets your business apart and helps you connect with your audience. Focus on high leverage activities and create a content strategy that feels authentic and sustainable. Your message is what you say, and your voice is how you say it. Find your unique voice and lean into it. Storytelling is a powerful tool in creating compelling content and building a connection with your audience. Connect with Mollie https://www.tiktok.com/@UCykTztv56xJYcLjCPPfQPMw --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

David Adorno is a marketing expert with a diverse background in web development, web design, management, copywriting, social media, and search engine optimization. He has worked with companies like Harley Davidson, American Express, Macy's, and IHeartRadio. David is known for his authenticity and his passion for helping businesses succeed in the marketing game. Summary:David Adorno, a marketing expert with a background in web development and design, shares his journey from being a graffiti artist to becoming a successful marketer. He emphasizes the importance of authenticity and building meaningful connections with clients. David also discusses the need for marketers to provide actionable advice and not just vague recommendations. He offers three key tips for marketers and business owners: understanding the psychology of marketing, getting comfortable in front of the camera, and practicing grace and truth in all interactions. Key Takeaways: Understand your audience and their problems to deliver targeted marketing solutions. Get comfortable in front of the camera and be consistent with your content creation. Practice grace and truth in your interactions with clients and be kind to yourself. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Matthew Phifer is the founder of Pfeiffer Media and Pfeiffer Coaching. He has a background in therapy and marketing, and he uses his expertise to help individuals address their emotional intelligence concerns and build their media platforms. ​ Matthew Phifer discusses the intersection of cults and marketing. He highlights three elements of cult-like behavior: charismatic leadership, indoctrination, and the ability to make people feel like nothing is their fault. He shares his journey from therapy to media and how he noticed the manipulative tactics used by some coaches and creators. Matthew emphasizes the importance of finding a balance between using the elements that build a community and avoiding manipulative behavior. He also discusses the role of vulnerability and relatability in building trust with an audience. Key Takeaways: - The best trainers or mentors are often those who have experienced the same journey or challenges as the individuals they are helping. - Charisma can be a powerful tool, but it can also be weaponized if used manipulatively. - It is important for coaches and creators to be self-aware and acknowledge their own shortcomings and limitations. - Building trust with an audience requires providing practical tools and resources that they can apply in their own lives. - It is crucial to strike a balance between providing value and not giving away too much information that can be weaponized. ​ Please like the video and subscribe if you enjoyed the show. Let's Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

I'm sharing with you the truth about likes and views. Chasing likes and views won't make your videos any better, and it's Actually hurting your channel. In fact, it's probably causing more damage than good. Instead of chasing likes and views, focus on creating great videos that people will enjoy. That's the only way to get real results from your videos and grow your channel fast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

About The Guest(s): June is a video marketing coach who helps entrepreneurs build authority through live video. She started going live during the pandemic and quickly realized the power of building an audience and establishing trust. June is passionate about helping others overcome their fear of video and creating engaging content. Summary: June shares her journey of starting with live videos and building an audience who trusts her. She emphasizes the importance of consistency and authenticity in building authority. June also discusses how she transitioned from documenting her journey to becoming a video marketing coach. She created the Seven Day Live Challenge to help people overcome their fear of going live and gain confidence in creating videos. Key Takeaways: Building an audience and establishing trust is crucial before launching a business. Consistency is key in building authority and gaining the trust of your audience. Going live allows people to see your authentic self and builds a connection with your audience. Overcoming fear and self-limiting beliefs is essential in creating video content. The Seven Day Live Challenge helps participants create seven videos in a week and gain confidence in going live. Quotes: "Just do it. Stop overthinking it and just do it." - June "Going live allows people to see your authentic self." - June "The Seven Day Live Challenge helps participants create seven videos in a week." - June --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

In this comprehensive and insightful video, we dive deep into the Secrets of Effective Demand Generation. Discover the strategies, techniques, and proven methods that will skyrocket your business growth. Whether you're a seasoned marketer or just starting out, this ultimate guide will provide you with the knowledge and tools you need to unlock success in demand generation. Join us now and revolutionize your marketing approach! --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Marketing is a complex and ever-evolving field that requires constant adaptation and innovation. However, according to Jason, an expert in marketing and creative development, the key to success in marketing is consistency. In this article, we'll explore Jason's insights on the importance of consistency in marketing and its potential impact on businesses and professionals. Jason believes that consistency is critical in marketing because it helps establish trust and credibility with your audience. When your messaging, branding, and content are consistent across all platforms, it creates a cohesive and recognizable brand identity that customers can trust. Additionally, consistency can help you stand out in a crowded market, as it makes it easier for customers to remember and recognize your brand. Achieving consistency can be challenging, especially for businesses and professionals with multiple platforms and channels. It's essential to ensure that your messaging, branding, and content are consistent across all platforms, from your website to social media to email marketing. Please like the video and subscribe if you found this helpful. ***Let's Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#branding #learndigitalmarketing #marketingstrategy --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

In this video, we'll explore the concept of "binge-worthy" content and reveal the secrets to creating videos that will keep your audience hooked from start to finish. We all want our content to stand out in the crowded online space, and that's where "binge-worthy" content comes into play. By understanding what makes content binge-worthy and implementing effective strategies, you can skyrocket your viewership and engagement. Throughout this video, we'll dive deep into the benefits of creating content that your audience loves. We'll discuss how binge-worthy content can drive success in your content marketing initiatives and help you build a loyal following. From captivating storytelling techniques to attention-grabbing visuals, we'll cover it all. Are you ready to unlock the hidden formula that captivates viewers and makes your content go viral? We'll share practical tips and proven techniques to elevate your content game. Whether you're a seasoned content creator or just starting, this video will provide valuable insights and actionable steps to take your content to the next level. Don't miss out on this opportunity to gain a competitive edge in the ever-evolving world of online content. Join us as we embark on this exciting journey of creating binge-worthy videos that will not only entertain but also leave a lasting impact on your audience. Watch now and discover the secrets to crafting content that will keep your viewers coming back for more. Get ready to unleash your creativity, engage your audience, and achieve success with binge-worthy videos! #BingeWorthyContent#contentmarketingtips #viralvideos #ContentCreationSecret --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

https://marketingstuffpodcast.substac... ⬅️ Click the link to get the note from today's show and all future shows In this video, we're going to discuss how to get published in the media in 2023. This is an important topic, as media is an essential part of our lives. If you want to get published in media in 2023, then you need to start planning your strategy now. In this video, we'll discuss some of the key steps you need to take to get published in the media. We'll also discuss the importance of media outreach and how to create a successful media plan. After watching this video, you'll be ready to get published in the media! Connect with Perry on LinkedIn https://www.linkedin.com/in/perry-rea... Subscribe to Follow Your Buyer https://www.followyourbuyer.com/ Please like the video and subscribe if you found this review helpful. ***Let's Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

https://marketingstuffpodcast.substac... ⬅️ Click the link to get the note from today's show and all future shows Step into the world of advertising with Coach Razz as he takes small business owners and marketers on an exhilarating journey. Brace yourself for the power of programmatic advertising, the secret weapon that will catapult your brand to new heights. No more scattered efforts and endless contacts. Programmatic advertising is here to streamline your path to success. Coach Razz knows the golden rule of advertising: understanding your audience. Unleash your potential by fine-tuning the demographics to suit your every need. Explore the depths of consumer behavior, uncover their online purchasing patterns, and delve into the intricacies of their multifaceted lives. It's time to captivate your target market like never before. But don't let the daunting marketing jargon deter you. Coach Razz, with his infectious enthusiasm, banishes the fear that often accompanies the advertising world. Enter the realm of automation with confidence, as programmatic advertising revolutionizes the way you do business. Embrace the power of organic marketing, but remember that automation is the key to unlocking your potential and fostering exponential growth. Let the coach guide you through the wonders of programmatic advertising. Discover its incredible potential as it places your ads strategically across various platforms. Exhausted from all your organic options? It's time to level up. The coach provides valuable insight into when to make the transition. Assess the results of your organic approach. If you find yourself gaining only a handful of customers each week, then it's a sign that programmatic advertising is your next step. The coach unveils a masterful strategy: start small, build your brand organically, and then embrace the world of paid advertising. Take a leap of faith into platforms like Facebook Reels and TikTok, where you can test your captivating content and witness its performance soar. Begin your journey with a modest budget of $10-$20 a day, gradually expanding your reach and impact. Please like the video and subscribe if you found this review helpful. ***Let's Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Discover the secrets of building highly effective lead magnets that skyrocket your email list! In this video, we share expert tips and strategies for creating lead magnets that drive maximum subscriber growth. Learn how to optimize your digital marketing efforts and boost audience engagement. Watch now to accelerate your online business success! Please like the video and subscribe if you found this review helpful. ***Let's Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#leadmagnets #emailmarketing #digitalstrategy #subscribergrowth #contentcreation #onlinemarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

If you would like to join the drawing for a Blue Yeti USB Microphone, join the village letter by using the link below https://marketingstuffpodcast.substack.com/p/win-a-free-microphone-and-join-the?sd=pf

In this video, we dive into the importance of branding and how it affects people's purchasing decisions. we discuss the concept of branding and how it differs from marketing, with a focus on small business owners who may not be familiar with the idea. They argue that a strong brand can be a powerful tool, even if the product is not great. Using Apple as an example, our speakers examine how the tech giant has been successful in creating a unique brand and lifestyle associated with their products. They emphasize the importance of research and encourage small business owners to explore existing brands to see the value that branding can bring. Join us as we explore the world of branding and discover how it can help your business succeed! #branding #learndigitalmarketing #digitalmarketing Want to connect: James's Linkedin - https://www.linkedin.com/in/jameswelbes/ Please like the video and subscribe if you found this review helpful. ***Let's Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#branding #learndigitalmarketing #digitalmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

The Village Letter https://marketingstuffpodcast.substack.com?sd=pf Join the village letter to get access to all the notes from each show and exclusive content all free. You will also get the opportunity to win amazing prizes. In this episode of Marketing Stuff, social media expert Michael Douglas shares his insights on how to create content that resonates with your ideal client and turns your social media profiles into cash machines. Douglas explains the importance of speaking your audience's language and understanding what they want to see. Michael Douglas has helped countless small business owners find success in the web space. The conversation delves into the value of paying for coaching and the importance of figuring out what you don't want to do in the marketing space. We talk about the basics of different types of funnels and how they tie into social media engagement for small businesses. The conversation touches on the latest trends and technologies in the digital landscape. The episode focuses on how small business owners can increase their reach and engagement on social media. Douglas emphasizes the importance of creating engaging content that will attract high-net-worth individuals and help grow the business. He also talks about the future of technology, Web 3, which emphasizes monetization, community, and decentralization. Douglas advises businesses to research their target audience and put themselves in their shoes in order to create content that resonates with them. if you would like more content like this join our village by clicking the link and subscribing to our free newsletter. **Social Media Links:** ****Let's Connect:** **Website:[https://marketinggrowthstrategy.com/] **Instagram:[https://www.instagram.com/ondemandcmo/ **YouTube:**[https://www.youtube.com/@marketingstuffshow] **Facebook:[https://www.facebook.com/theondemandcmo] **Twitter:[https://twitter.com/yourondemandcmo] **Tiktok:[https://www.tiktok.com/@ondemandcmo] #learndigitalmarketing #digitalmarketing #digitalmarketingcourses #socailmediamarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

https://marketingstuffpodcast.substac... ⬅️ Click the link to get the note from today's show and all future shows She added $120K to her company's bottom line by adding a button… Bailey is an outstanding Marketing who has worked for Billy Gene is Marketing and she was the one responsible for bringing her new employer into the new age with online challenges. Bailey shares her experience working for Billy Gene. During the show, we discuss how Bailey got to where she is in her career today. She started studying international business and then went into the workforce and worked for Billy Jean, taking notes when he would speak. She then moved to a different company and was able to talk to the CEO often, pestering her with her ideas. This eventually led to her taking over the marketing department, which started out as 3 people. As a side note, I did not meet Bailey on TikTok, if you know you know. Bailey is proud of the fact that she has grown the company without causing any damage. We talked about how Bailey is selling high-ticket items with Challenges. Challenges are effective for high ticket offers because they generate qualified leads and provide the opportunity to nurture those leads. Through challenges, businesses can show leads what they can provide and then invite them to join their program for more help. Bailey shared how to use challenges to increase sales of high-ticket items. Businesses can use challenges to show proof of results to potential customers. We also discussed how she has used challenges to increase sales of their high ticket items, which are targeted at 50+ individuals who are looking to prevent dementia and Alzheimer's. Bailey explained that challenges can help create micro transformations, and that running ads to cold traffic can also be successful if the invite is to a challenge. Finally, She shared some tips on how to make challenges successful, such as targeting a specific audience and focusing on creating micro transformations Want to connect: Bailey's Linkedin - https://www.linkedin.com/in/bailey-lo... Please like the video and subscribe if you found this review helpful. ***Let's Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#challenge #runachallenge #learndigitalmarketing #digitalmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

https://marketingstuffpodcast.substac... ⬅️ Click the link to get the note from today's show and all future shows Joined by Connie, a website designer and SEO specialist who helps small business owners revamp their websites to get more traffic and make more sales. We're thrilled to have her on our show! Learn about the importance of SEO(Search Engine Optimization) and how it can help Small businesses market themselves organically. Connie explains how Search Engine Optimization (SEO) involves using keywords to ensure content shows up on search engine results(SERP), making it easier for people to find the content they're looking for. This is critical for building relationships and trusts with customers, as businesses are already organically showing up in the topics they search. How can you get started with SEO for your small business?  Connie suggests that the easiest way to get started with SEO for your small business is to get a one-on-one with SEO Expert.  Even if you don't have the money for a course or the time to watch a bunch of youtube videos on SEO, a one-on-one is inexpensive and invaluable.  She also encourages people to make a website for the sake of their learning and to practice the things they are learning. Connie talks about the various types of SEO a small business can learn, such as local SEO, YouTube SEO, and AI capabilities.  She highlights the importance of narrowing down the type of SEO you want to learn depending on what type of customers you want to service. This episode is packed with valuable information for anyone interested in SEO and website design.  We hope you enjoy this episode as much as we did! So sit back, relax, and get ready to learn all about the exciting world of SEO with our amazing guest, Connie. Don't forget to leave a review and share this episode with your friends and family! Timestamps 00:00 "Exploring SEO Strategies with Connie: A Conversation on Marketing Stuff" 03:00 Exploring the Origins of a Long-Term Relationship: A Conversation on SEO 04:00 "The Benefits of SEO and How to Optimize Your Content for Free" 09:00 Exploring SEO Strategies for Your Business 10:00 "Getting Started with SEO: Quick Wins for Local Businesses" 12:00 "How SEO Helped a Hula Studio Grow Their Business in Just Three Months" 16:00 Optimizing Content for Different Platforms: A Discussion 18:00 "Exploring the Impact of AI and Chatbot Technology on SEO" 19:00 "The Benefits of AI-Powered SEO Copywriting Tools" 21:00 "Using AI to Enhance Content Creation: Strategies for Combating the Google Machine" 26:00 "The Value of Authentic Creativity in SEO for Small Business Owners" 27:00 Exploring SEO Strategies for Local Businesses 30:00 Interview with Connie the Google Queen: SEO Tips for Small Businesses 31:00 "Unlocking the Secrets of SEO with Connie: A Conversation on Optimizing Your Content for Search Engines" 36:00 "The Benefits of SEO and How to Learn It for Free" 41:00 Exploring Different Avenues of SEO: A Conversation with an SEO Expert 43:00 Success Story: Revamping a Hula Studio Website to Increase Clientele 44:00 "The Power of SEO: How One Business Went From Struggling to Dominating the Market in Just Three Months" 48:00 "Exploring How AI and Chatbots Have Changed SEO" 50:00 "The Benefits of Using AI Writing Tools for SEO Copywriting" 51:00 Exploring the Benefits of Chat GPT for Content Creation 53:00 "The Pros and Cons of AI Content: A Conversation on Authenticity and Creativity" 58:00 Exploring SEO Strategies to Increase Visibility on Google 1:00:00 Interview with Connie, The Google Queen: SEO Tips for Local Businesses Connect with Maurice  Podcast Website: https://marketingstuff.tv/ Website: https://marketinggrowthstrategy.com/ Instagram: https://www.instagram.com/ondemandcmo/YouTube: https://www.youtube.com/@marketingstuffshowFacebook: https://www.facebook.com/theondemandcmoTwitter: https://twitter.com/yourondemandcmoTiktok: https://www.tiktok.com/@ondemandcmo --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

https://marketingstuffpodcast.substack.com ⬅️ Click the link to get the note from todays and all future shows. Aaron is the founder of Drafter, a freelancer publishing platform, and the owner of King Sports, a strength and conditioning platform. Aaron is also a talented video content creator for businesses. In this video, he shared his inspiring journey from a football star at the University of Texas at El Paso to a successful video content creator. During our conversation, Aaron gave some valuable tips on going viral without being pigeonholed into a gimmick. He emphasized the importance of putting yourself out there, even if you're afraid of what others may think. As someone who grew up with a strength and conditioning coach father, Aaron was exposed to both the professional sports world and the entrepreneurial world. His father had three Super Bowls, two gold medals as a coach, and published with the NBA. He also had a gym, and Aaron learned the demands of being an entrepreneur. After playing sports, Aaron started a curriculum business after playing sports, which turned into King Sports. However, an agency couldn't deliver on what Aaron felt was necessary, leading to King Sports's evolution, demonstrating instruction from a domain expert standpoint. Aaron began his entrepreneurial journey by editing for an agency and realized he could build his own team and start his own agency. He came to understand that the journey is often full of unexpected turns, and he should not become too attached to any one idea. Aaron also discussed the importance of finding one's skill set and niching down, as many entrepreneurs are multi-passionate. He concluded by mentioning that he had just signed a contract with one of the state agencies. Specifically, he discussed a contract for the Iva Department of Aging about customer experience and how his binge of learning and reading about customer experience helped him to execute that contract. Finally, he shared his approach to dealing with dopamine rushes and staying focused, as entrepreneurs are often distracted by the 'shiny object' of notifications and other things. Aaron also discussed the importance of having systems and operations in place, creating products rather than just services, and the idea of the 'curse of knowledge.' Knowing too much can lead to bad decisions, and Aaron is more selective and aware of business challenges now than he was in his twenties. I hope you found Aaron's journey as inspiring as I did, and please don't forget to like and subscribe to our channel for more videos like this.

https://marketingstuffpodcast.substack.com ⬅️ Click the link to get the note from todays and all future shows. In this episode, Jacqueline, a marketing expert and successful coach for authors and business owners, reveals how creating books, courses, and coaching programs can propel businesses to consistent 10K months. Join us as we discuss our unexpected meeting through a TikTok post, and dive into the world of content creation and its impact on business growth. Discover how writing a book can set you apart from the competition, establish you as an industry expert, and expand your reach to places you might never have imagined. Learn how investing in your own coaching program can increase your service value, and explore the creative process behind writing a book, ensuring its content remains relevant and valuable to your readers. Don't miss out on this insightful conversation with Jacqueline, as she shares her journey from a shy girl to a successful ghostwriter, marketer, and author. Get inspired by her story and learn how writing a book can be a game-changer for your business. Like, comment, and subscribe for more tips on achieving success in your entrepreneurial journey! Timestamps 00:00 "Creating Books, Courses, and Coaching Programs to Guarantee Your First 10K Months with Jacqueline" 02:16 Conversation on Creating a Book for Business Value 04:16 Conversation with Professional Writer and Ghostwriter, Dr. Tameka Ellington 8:29 Conversation on the Benefits of Writing a Book for Business Growth 10:29 Conversation on Differentiating Yourself and Standing Out in the Marketplace 12:09 "The Benefits of Writing a Book for Business Owners and Experts" 16:29 Conversation on the Value of Writing a Series of Books 18:37 Conversation on Writing a Book and Leveraging the Power of Series Marketing 20:36 "Marketing Strategies for Selling Books" 21:49 Exploring the Benefits of Self-Publishing for Authors 25:09 Conversation on Book Publishing Essentials for Positioning Yourself as an Expert 27:20 Discussion on the Benefits of Professional Editing for Self-Published Books 28:37 Conversation on the Writing Process: Beta Readers, Copy Editors, and Developmental Editors 31:05 Conversation on Choosing the Right Title for a Nonfiction Book 33:07 "Unlocking the Secrets to Writing a Bestselling Book: A Conversation with Jacqueline T. Hill" 0:39:24 Conversation on the Value of Investing in Professional Help 0:42:22 Conversation on Investing in Coaching and Consulting Services Please like the video and subscribe if you found this helpful. *** Let's Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#First10KMonths #authorsuccess #BusinessGrowth --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Click here to get a free copy of the notes from the show Episode #1: How To Build Customer Relationships: Create customers for life Maurice and Danielle are discussing the importance of customer relationships and customer service. Maurice explains that it is not enough to just have the business and paperwork but to get to know who the customer is and understand what they need. She gives an example of how he called the bank to let them know the customer had insurance, and then wrote the customer the same day with a quote. She states that customer service is not just about the business, but also about retaining the business. Danielle then talks about how her superpower is turning strangers into friends. Danielle then dives into the conversation about customer relationships, and how it is important to get to know the customer and understand their needs. They discuss how customers can be easily turned off by bad customer service, and how it is important to keep customers engaged and provide great customer service to ensure the success of the business. Maurice and Danielle have known each other for over eight years, when Danielle first called Maurice for an insurance quote for his home. They both recall their first interaction vividly, as Danielle made Maurice feel welcomed and comfortable. Danielle has been in the insurance business for nearly two decades and he believes that building customer relationships is the most important part of the job. She doesn't view his job as selling insurance, but rather building relationships with his customers. Danielle believes that strong customer relationships lead to mutual understanding and trust, and that is what makes a successful business. Danielle is discussing the importance of relationship building in business, particularly in the insurance industry. She explains that he tries to make a connection with her customers by asking them about their family and finding commonalities between them. Her approach of setting aside paperwork and just talking with the customer was inspired by a customer service representative he worked with, who was always bubbly and kind. The speaker also talks about how he uses smart talk to listen for products that would fit into their lives, such as life insurance. She concludes by saying that the goal is to make the customer feel like old friends and to get to know them better. Timestamps 0:00:00 - Conversation on Building Customer Relationships with Danielle 0:02:13 - Building Customer Relationships: A Conversation with Maurice 0:04:22 - Conversation on Building Long-Term Relationships and Creating a Process 0:07:36 - Qualifying and Disqualifying Clients for Products and Services 0:08:36 - Building Relationships with Customers and Serving Their Needs 0:12:41 - Building Customer Relationships and Referrals 0:14:30 - Asking for Referrals in the Insurance Industry 0:15:58 - "The Benefits of Putting the Customer First" 0:17:35 - Reflecting on Client Relationships: Building a Foundation for Referrals 0:19:42 - Building a Referral System in the Insurance Industry 0:21:56 - The Value of Referrals and Genuine Customer Service 0:24:52 - Creating Long-Term Relationships with Clients and Customers 0:27:23 - Establishing Meaningful Conversations with Customers 0:28:28 - Utilizing a Repeatable Process for Networking and Insurance Connect with Maurice Website: https://marketinggrowthstrategy.com/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/@marketingstuffshow Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Welcome to the pilot episode of "Marketing Stuff" the marketing podcast NOT hosted by "Marketing Guru". Listen if you are sick of getting "Guru-approved" marketing advice and trick, only to be let down by the results... You are not alone! Marketing Stuff is the NO GURU ZONE! Your host Maurice Davis is all about making this marketing stuff easy to understand without sacrificing the quality of what you get. In this pilot episode, you will learn about Maurice's background, what the show is about, how often you should expect episodes and how long each episode will run. The show feels like you are hanging out with a couple of friends that know "Stuff" about marketing. Hope you join us. Stay out here winnin! --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

Are you tired of sifting through endless lists of "guru-approved" marketing tips and tricks, only to be left feeling frustrated and no closer to achieving your goals? If so, you're not alone. Marketing can be a confusing and overwhelming field, but it doesn't have to be. Introducing Marketing Stuff, a podcast that cuts through the noise and brings you straight to the experts. Each week, we interview top marketing professionals who are "elbows deep in this stuff" and have a wealth of real-world experience to share. Whether you're a small business owner or a marketing professional, you'll find valuable insights and actionable advice on Marketing Stuff. And the best part? We keep things light and fun because let's face it – marketing is serious business, but that doesn't mean we can't have a good time while we're at it. So if you're ready to up your marketing game and have a little fun along the way, join us on Marketing Stuff. New episodes every week, and we promise to keep things short and sweet – no fluff allowed. Welcome to the family! Stay out here winnin. Join Our Community Find us on: Youtube Facebook Follow the host: Facebook Linkedin Tiktok --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message