Podcasts about differentiating yourself

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients. Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding. Connect with Emily:Servicepreneur Network The Servicepreneuer podcastChapters:01:49 Foundations for New Service-Based Business Owners04:15 Creating Your Content Pillars for Content Marketing Strategy 18:59 Documenting Your Expertise as a Servicepreneuer 24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 26:57 Leveraging Analytics for Content Creation and Content Marketing 27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 28:16 Taking Action and Embracing Your POV as a Serviceprenuer 29:16 Differentiating Yourself in the Market as a Serviceprenuer 30:51 Creating Spicy and Engaging Content as a Serviceprenuer 32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT36:32 Building Trust and Authenticity as a Service Based Business44:58 Consistency in Sales and Marketing as a Service Based Business49:47 Foundations and Marketing Strategies for Serviceprenuers51:55 Programs and Community for Servicepreneurs Wanna connect with me? DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio: @mywritehandwomanSet up a call and check out the website!

In this episode, we explore the intertwined worlds of marketing and sales, emphasizing the importance of understanding and addressing customer needs to build authentic connections. By examining strategies employed by Olympus Men and OMH Creative, we discuss how to create compelling content with strong templates and guidelines that ensure team alignment. We highlight common pitfalls in marketing, such as an overemphasis on the product, and advocate for a shift in focus to addressing customer pain points. Join us for actionable insights and practical advice to revolutionize your marketing efforts and enhance customer relationships.   00:00 Introduction and Overview 00:02 The Essence of Marketing and Sales 01:05 Crafting Effective Marketing Content 02:50 Client Interactions and Insights 04:35 Identifying Bad Marketing Practices 07:40 Shifting to Effective Marketing Strategies 08:34 Identifying the Problem and Its Importance 09:15 Creating Urgency and Fear of Missing Out 09:39 Differentiating Yourself from the Competition 10:24 Effective Marketing Strategies 11:27 Engaging with Customers on a Personal Level 13:55 Applying Marketing Concepts in Various Mediums 15:38 Concluding Thoughts and Encouragement   ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

On this episode of the Customer's First Podcast, host Tacey Atkinson welcomes Clint Rush, a multifaceted leader with an impressive background, including an award-winning executive, a decorated combat veteran, and a Lean Six Sigma Black Belt. We delve into Clint's journey, which began at the University of Wisconsin and then took a significant turn following the events of 9/11, which motivated him to join the Army. His military service paved the way for a diverse career in the private sector, including roles in operations, quality, business development, and more. Clint reflects on his transitions from military to civilian life and how each experience has shaped his approach to leadership. Clint shares insights from his time managing a logistics company during the tumultuous period of the COVID-19 pandemic. He emphasizes that overcoming challenges in unprecedented times fosters innovation and provides a unique opportunity to place the customer at the center of business strategy. He acknowledges the complexities of leadership, particularly during crises, and expresses the importance of creating meaningful experiences that stand out in difficult times. The conversation seamlessly shifts to foundational leadership qualities as Tacey and Clint explore what distinguishes a true leader from a mere people manager. Clint articulates that, at its core, leadership is about setting a clear destination and facilitating others' journeys to get there. He highlights the critical role of trust-building within organizations and asserts that vulnerability and transparency about one's shortcomings are vital to fostering a trustworthy environment. Clint also candidly addresses why first-time leaders often struggle, attributing their challenges to fear and the pressure to perform perfectly. He encourages new leaders to embrace their fallibility and view setbacks as opportunities for growth, both personally and within their teams. Drawing parallels between leadership and personal experiences, Clint emphasizes patience as a critical trait for influential leaders, asserting that cultivating a robust team culture takes time and consistent effort. This enriching episode serves as a reminder that effective leadership is rooted in trust, transparency, and genuine care for one's team while also inviting listeners to foster their own customer-centric cultures. Tune in to gain valuable insights into effective leadership and the magic of creating memorable customer experiences. Timestamps: 10:49: Building Trust in Organizations 14:43: The Importance of Vulnerability in Leadership 16:15: Overcoming Fear as a First-Time Leader 20:30: Differentiating Yourself as a Leader   Clint's Contact Information: Website: https://clintrusch.com LinkedIn: Clint Rusch   Tacey's Contact Information: All Social Media Platforms: @taceyatkinson Email: Tacey@taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube sponsored by HelloFresh - America's #1 Meal Kit Summary In this episode of the optYOUmize Podcast, Brett Ingram chats with Lidia Chmel, a seasoned business coach and growth strategist, about her journey from a corporate accountant to a successful coach helping others build profitable coaching businesses. Lidia shares her insights on overcoming common challenges faced by coaches, the importance of niche specialization, and strategies for establishing a sustainable and balanced coaching practice. The conversation also delves into the significance of defining personal success and the evolution of one's goals over time. Brett and Lidia discuss the necessity of building relationships, embracing authenticity, and the skills needed to transition from individual coaching to scalable business models. They emphasize moderation in providing free services and the critical aspect of becoming comfortable with selling in order to avoid early burnout. The episode aims to provide valuable guidance for aspiring coaches and entrepreneurs looking to optimize their professional and personal lives. Visit http://getitdonecoaching.com/newsletter to subscribe to her weekly newsletter, Thriving Coach Sunday, practical advice for coaches who want to build a successful, sustainable business. Chapters 00:07 Meet Lidia Chmel: Business Coach and Growth Strategist 01:58 Lidia's Journey from Corporate to Coaching 05:35 The Importance of Coaching and Business Skills 08:32 Challenges and Realities of Being a Coach 17:55 Differentiating Yourself in a Crowded Market 22:54 The Age of Authenticity 24:48 Challenges in Coaching Profitability 26:41 Effective Strategies for New Coaches 32:06 Balancing Coaching and Personal Life 36:15 Advice for Aspiring Coaches 42:17 Defining Your Own Success 45:05 Final Thoughts and Farewell #businessgrowth #podmatch #entrepreneur #personaldevelopment #optyoumize #brettingram #entrepreneurpodcast

In this conversation, Dan Sixsmith interviews Andy Paul, a sales expert and author, about the state of affairs in sales and the key issues that sellers face. They discuss the impact of technology on building relationships, the importance of focusing on outcomes rather than pain, and the role of responsiveness in creating a positive buyer experience. They also highlight the need for sellers to differentiate themselves in a crowded market and the significance of first impressions and perceptions in sales. Overall, the conversation emphasizes the importance of understanding buyers and helping them make informed decisions. In this conversation, Andy Paul discusses the importance of understanding the true productivity of a seller and how to enable them to be more effective. He emphasizes the need for sellers to focus on providing value and helping buyers make progress in their decision-making process. Andy also highlights the importance of asking the right questions and being creative in sales. He shares his own journey in sales and the lessons he learned along the way. Takeaways Selling is a human-to-human business, and the fundamentals of sales have not changed despite advancements in technology. Sellers should focus on understanding buyers' priorities and helping them make informed decisions rather than solely trying to persuade them to buy. The low win rates in sales are a result of sellers not paying enough attention to the buyer's experience and not differentiating themselves effectively. Responsiveness and creating a positive buyer experience are key factors in winning deals and building rapport with buyers. First impressions and perceptions are crucial in sales, and sellers need to make a strong initial connection with buyers to stand out in a crowded market. Understanding the true productivity of a seller is crucial for sales managers to identify areas for improvement and enable their team to be more effective. Sellers should focus on providing value and helping buyers make progress in their decision-making process. Asking the right questions is key to understanding the buyer's needs and finding opportunities to add value. Creativity is essential in sales, as it allows sellers to find unique solutions and stand out from the competition. Chapters 00:00 Introduction and the Power of Podcasting 03:02 The State of Affairs in Sales 08:11 The Impact of Technology on Sales 11:03 Focusing on Outcomes Rather Than Pain 19:03 Creating a Positive Buyer Experience 24:57 Differentiating Yourself in a Crowded Market 30:58 The Significance of First Impressions and Perceptions 33:22 The Role of Creativity in Sales

Send us a textIn this episode, Dr. Jade interviews Jill Coleman (his bestie & ex-wife) about building an online coaching business in the health and fitness industry. They discuss the importance of niching down and speaking the language of your ideal client. They also cover different types of social media posts, including solution posts, stories, and superpower posts. Jill shares her personal journey of starting her own online coaching business and the importance of investing in mentorship and education. In this conversation, Jill and Jade discuss the different types of posts that health and wellness professionals can use to build their online coaching business. They cover solutions posts, stories, system, superpowers, services, and symptoms. They emphasize the importance of sharing valuable content, building trust, and creating a system or methodology that sets you apart from others. They also discuss the mindset around selling and the importance of investing in yourself and your business. Jill offers a free program called the Profitable Online Coach, where she shares step-by-step strategies for building a successful online coaching business.Join Jill's Free Training: CLICK HEREkeywordsonline coaching, health and fitness, niching down, social media posts, solution posts, stories, superpower posts, investing in mentorship, online coaching, social media, marketing, business, solutions posts, stories, system, superpowers, services, symptoms, selling, investingtakeawaysNiching down is crucial in the online coaching business to stand out in a saturated market.Solution posts are effective in connecting with your ideal client by addressing their specific struggles and providing actionable solutions.Stories are powerful in creating relatability and allowing people to see themselves in your journey or the journey of your clients.Superpower posts, which highlight your unique qualities or interests outside of your expertise, help build connections and make you memorable.Investing in mentorship and education is essential for growth and success in the online coaching industry. Use different types of posts, such as solutions posts, stories, and symptoms posts, to engage with your audience and provide value.Build trust by sharing valuable content and showcasing your expertise.Create a system or methodology that sets you apart from others in your field.Overcome limiting beliefs around selling and recognize the importance of investing in yourself and your business.Jill offers a free program called the Profitable Online Coach, where she shares step-by-step strategies for building a successful online coaching business.Chapters00:00 Introduction and Focus on Career, Finance, and Wealth02:54 Jill's Journey in the Online Coaching Space08:13 The Fear of Annoying Friends and Family on Social Media11:01 Niching Down and Speaking the Language of Your Ideal Client17:11 Types of Social Media Posts: Solution Posts25:27 Types of Social Media Posts: Superpower Posts31:01 Types of Social Media Posts: Stories34:35 Types of Social Media Posts: Highlighting Your Superpowers37:22 Building Trust and Providing Value39:11 Differentiating Yourself with a System or Methodology45:29 Overcoming Limiting Beliefs around Selling57:55 The Importance of Investing in Yourself and Your Bus Connect with Next Level HumanWebsite: www.nextlevelhuman.comsupport@nextlevelhuman.comConnect with Dr. Jade TetaWebsite: www.jadeteta.comInstagram: @jadeteta

In this episode, Matthew Pollard, known as the Rapid Growth Guy, discusses the strengths of introverts in business settings. Pollard shares his journey from an introverted individual with learning difficulties to a successful entrepreneur and bestselling author. The conversation explores common misconceptions about introversion, the power of storytelling, and strategies for both introverts and extroverts to excel in sales and leadership roles. Pollard emphasizes the importance of leveraging natural introverted skills, continuous improvement, and creating unique value propositions for emerging leaders.   Episode Highlights: 09:06 Understanding Introversion and Its Misconceptions 15:27 The Strengths and Challenges of Extroverts 24:07 Corporate Culture and Employee Engagement 26:50 Addressing Leadership Burnout 27:52 Effective Storytelling in Sales 29:07 Transforming Stories for Impact 32:32 Inspiring Emerging Leaders 36:39 Differentiating Yourself as a Leader 41:04 The Anti-Elevator Pitch   Known as the Rapid Growth guy, Matthew Pollard is responsible for five multimillion-dollar business success stories. Today, Forbes calls him “the real deal,” Global Gurus lists him as a Top 30 Sales Professional, and SellingPower Magazine just named him their 2023 Sales Kickoff Speaker of the Year. He's also the founder of Introvertu.com and the bestselling author of The Introvert's Edge book series, which has sold over 100,000 copies and been translated into 15 languages.   Other ways to connect with Matthew: Website: www.matthewpollard.com The Introvert's Edge Podcast: https://matthewpollard.com/theintrovertsedgeLinkedIn: https://www.linkedin.com/in/matthewpollardspeakerTikTok: https://www.tiktok.com/@matthewpollardspeakerFacebook: https://facebook.com/MatthewPollardSpeakerYouTube: https://www.youtube.com/c/Matthewpollard   For more insights: Follow me on my YouTube Channel: https://bit.ly/47GgMdn  Sign up for my Weekly Newsletter:  https://bit.ly/3T09kVc Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3   See omnystudio.com/listener for privacy information.

Episode #377: In this revealing episode of JM Ryerson's podcast, we delve into the transformative world of digital dentistry with the expertise of Dr. Christian Yaste. As a pioneer in the field, Dr. Yaste unpacks the intricacies of digital dentistry, from its revolutionary inception to its current impact on patient care and practice efficiency. This conversation not only defines digital dentistry but also critically examines its evolution, highlighting how it has reshaped the dental experience. Dr. Yaste and JM explore the dual edges of technology adoption: the unparalleled opportunities it offers for enhancing treatment outcomes and the rapid obsolescence that demands constant vigilance and adaptation.Dr. Yaste brings to light the paramount importance of community and mentorship in his professional journey, advocating for a focused approach to technological integration. Instead of falling prey to the shiny object syndrome, he advises honing in on one or two significant technological advancements that can truly elevate a dental practice. Through his narrative, Dr. Yaste emphasizes empowering the dental team, advocating for decision-making at all levels to foster a more engaged and less stressful work environment. This patient- and team-first mentality, he posits, is key to mitigating burnout and ensuring the sustainability of the practice.The conversation also navigates the turbulent waters of the dental industry's changing landscape, with Dr. Yaste stressing the necessity of leadership and clear differentiation in the market. He articulates how leveraging social media transcends traditional marketing, serving as a potent tool for patient education and building meaningful connections. This episode is an essential listen for dental professionals seeking to adapt and thrive in the digital age, offering sage advice on balancing technological advancements with genuine human connection and leadership in dentistry.Guest bio:Dr. Christian Yaste is the founder of Ballantyne Dentistry, an adult dental practice in Charlotte, North Carolina focused on helping patients find solutions to their dental needs through Sedation, Cosmetic, and Implant Dentistry. He is a clinician, mentor, consultant, international lecturer, and author of two books. He is passionate about using technology to develop cost effective options and pragmatic workflows in the dental implant space.Contact Dr. Yaste:Website: www.ballantynedentistry.comInstagram: www.instagram.com/ballantynedentistryFacebook: www.facebook.com/CarolinaDentistLinkedIn: www.linkedin.com/company/ballantyne-center-for-dentistryTimestamps:00:42 Evolution of Digital Dentistry03:51 Considerations for Adopting Digital Technology06:25 The Perception of Technology in Dentistry07:22 The Impact of Technology on Patient Experience08:23 The Cost and Risks of Adopting New Technology10:15 The Rapid Obsolescence of Technology12:01 The Advancements in Imaging Technology13:28 The Role of Artificial Intelligence in Dentistry15:32 Testing and Evaluating New Technology18:29 The Frustrations of Outdated Technology23:22 Managing Overwhelm and Seeking Guidance25:54 The Importance of Community and Mentorship26:18 Overcoming Shiny Object Syndrome27:08 Putting Team First28:06 Changing Perspective on Priorities29:04 The Circular Relationship Between Team and Patients30:01 Reducing Stress and Burnout in Dentistry30:31 The Need for Guidance and Support in Dentistry32:22 The Tipping Point: Embracing Team-First Approach33:48 The Impact of Tragedy on Shifting Perspectives35:43 The Noise in Dentistry: Group Practices and Marketing39:30 The Purpose of Social Media in Dentistry43:05 Differentiating Yourself in Dentistry47:56 The Importance of Clarifying the Purpose of Social Media

In this episode, Ati.G.Branding discusses the importance of speaking directly to your ideal client and differentiating yourself from others in your industry. She emphasizes the need to make your ideal client problem aware and show them how you can solve their specific problem. Ati.G.Branding also highlights the significance of creating content that is focused on your ideal client and demonstrates how you are the solution they need. She encourages listeners to embrace their unique opinions and perspectives to stand out in their industry.   Chapters 00:00 Introduction and Recap of Previous Episodes 02:14 Speaking Directly to Your Ideal Client 06:31 Differentiating Yourself in Your Industry 12:15 Creating Content that Solves Specific Problems 13:52 Embracing Your Unique Opinions and Perspectives 18:51 Giving Your Process a Name 20:10 Promoting the Personal Branding Bootcamp 22:10 Conclusion and Call to Action Take the Media Personality Quiz by clicking the link below: https://www.visibilityonpurpose.com/media-personality-quiz         Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   I will show you: The success phases of building your PROFITABLE brand  The art of Attracting Your Dream Clients. Messaging and Positioning so when your client finds you, the immediately want to buy from you.. The Content strategy I used to create multiple 6 figures and grow. Register : https://atigrinspun.com/brandingbootcamp/     Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

SummaryIn this episode, John Bucan shares his experience of using humour in cold emails to stand out and win clients. He discusses how a desperate situation led him to send a drunk email that surprisingly got positive responses. John emphasizes the importance of self-deprecation and making people smile in cold emails. He shares his follow-up process and the effectiveness of using humour in different industries. John also highlights the need for enthusiasm and diverse marketing strategies. He encourages accountants to differentiate themselves and not be afraid to try new approaches.TakeawaysUsing humour in cold emails can help you stand out and win clients.Self-deprecation and making people smile can make your emails more engaging.Follow-up emails should be funny and keep the conversation going.Humour can be effective in different industries and cultures.Enthusiasm and diverse marketing strategies are key to success.Chapters00:00 Introduction and Background01:09 Desperation and the Drunk Email04:07 The Power of Humor in Cold Emails05:18 Using Self-Deprecation in Cold Emails06:03 Balancing Self-Deprecation and Confidence07:19 Laughing at Yourself and Making Others Smile08:24 The Follow-Up Process09:27 The Five Stages of Grief Follow-Up Sequence10:21 Building Relationships through Humor11:26 The Effectiveness of Humor in Different Industries12:35 Adapting Humor to Different Cultures and Languages13:52 Creating Personalized and Engaging Emails15:08 The Importance of Enthusiasm in Persuasion19:30 Conversion Rates and the Importance of Testing21:17 Diverse Marketing Strategies22:11 The Only Metric That Matters: Winning Business23:01 Success Stories and Results25:20 Testing the Approach for Accountants26:04 Legalities of Cold Emailing and Using LinkedIn28:12 Engaging with LinkedIn Content for Inbound Leads30:12 The Sexiest Thing About Accountants31:23 Differentiating Yourself in the Accounting SpaceAre you an accountant or bookkeeper looking to get better results with your marketing?   We are launching a new 6 month group program that follows the signature Rock The Boat framework.   It will start in June.  Register your interest now to make sure you are the first to hear about it https://rtb-cohort.scoreapp.com  Meet our sponsor: CharterparthCharterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional's career.Connect with Kelli? www.linkedin.com/in/kellidoorneFind out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Discover how to elevate your real estate career with a powerful Unique Value Proposition (UVP) in our latest episode, "Stand Out Success: Crafting Your Unique Value Proposition." In an industry flooded with competition, the key to distinguishing yourself and securing more clients lies in effectively identifying and communicating what makes you different. This episode dives deep into the essentials of building your UVP, ensuring you're not just another agent in the crowd.What You'll Learn:Define Your Unique Value Proposition: Understand what a UVP is and why it's your secret weapon in the real estate market.The Decisive Factor: Explore why a strong UVP may determine who thrives and who falls behind in the next few years.Crafting Your Value Stack: Learn how to layer your services, expertise, and personal strengths into a compelling value stack for agents.Differentiating Yourself in Business: Get actionable steps to set yourself apart, focusing on your unique offerings that meet clients' needs.In "Stand Out Success," we'll guide you through the process of reflecting on your unique skills, understanding your target market's desires, and how to articulate your value in a way that resonates. Whether it's through your marketing materials, client interactions, or service delivery, your UVP is what will make you unforgettable.

John Donnelly III is a seasoned global operational executive with over 25 years of experience in growing enterprise B2B SaaS companies. He has successfully managed various stages of growth for tech companies, ranging from series A to over $900M in revenue, leading large global teams in sales, support, services, and marketing. With a track record of delivering multiple millions in returns to private equity and venture investors, John has played key roles in two IPOs and several M&A exits. In this episode, John McMahon and John Kaplan talk with John Donnelly about his sales career journey, the challenges of business acquisitions, effective sales forecasting, and the importance of storytelling in sales campaigns. Donnelly also stresses the need for sales reps to build emotional connections to their customers and to deeply understand their needs. This episode illuminates valuable insights for sales executives navigating forecast challenges and business acquisitions.Tune in to this conversation with John McMahon and John Kaplan on the Revenue Builders podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[01:27] John Donnelly's Career Journey[03:19] John Donnelly's Experience with Acquisitions[05:35] The Challenges of Cultural Fit in Acquisitions[11:49] The Importance of Listening and Understanding in New Leadership Roles[24:52] The Impact of Slip Deals on Forecasting[28:05] The Role of CRM Systems in Forecasting[32:00] Understanding Why Deals Slip[32:13] Top Reasons for Deal Slippage[32:28] The Importance of Attaching to the Biggest Business Issue[33:04] The Role of a Champion in the Sales Cycle[34:09] Differentiating Yourself from the Competition[34:40] The Art of Asking the Right Questions[35:03] Understanding the Timeline of a Deal[38:05] The Importance of Testing Champions[46:15] The Power of Storytelling in Sales[48:59] The Role of Emotional Intelligence in SalesADDITIONAL RESOURCESLearn more about John Donnelly and about their company.john@masteringtechnicalsales.comhttps://www.linkedin.com/in/johncare/https://www.linkedin.com/company/up-2-speed/HIGHLIGHT QUOTES[00:41:55] "And I, like I said earlier, at the very beginning, I think, the reps that get, more people involved and more people involved in a deal, you get more perspective on something. And I think if a rep is holding a deal very close to the chest and not really willing to get other people involved in the business, I always worry about that as well."[00:46:27] "I love this because that's really important. Sorry, Johnny when, especially when they can tell a story that aligns to the same issues that customer had. so they're, because I found that a lot of customers, sometimes they're. Reluctant to talk about all their issues 'cause they think they're the only ones, those issues they have are very unique."[00:51:46] "And I think that's something that's so important. And whenever I talk to customers now, it's always, okay, tell me what we've done to make, why are we, why are you different now using DTIQ? What's different about it? I wanna know what that is and why, and because ultimately, of course, not every customer can speak publicly. But I'm always looking for the next referral, the next customer that can speak on our behalf to say, Hey, we brought DTIQ in before, before we had DTIQ, we had these problems, we brought it in, and now we don't and we saved money."

In this episode of KAJ Masterclass LIVE, join us for an enriching conversation with Sanchez Miller, a renowned content creator and video Persona coach. Discover the secrets to thriving in the world of content creation amidst the rise of artificial intelligence. Sanchez shares valuable insights on differentiation, working with brands, and the future of user-generated content.

#107 - Differentiating Yourself from Your Adult Child When They Leave the LDS Church, with Dr. Jennifer Finlayson-FifeThis is the first in a series of episodes for parents who have adult children leaving The Church of Jesus Christ of Latter-day Saints. Are you the parent of a young adult? Were you surprised when you got to this stage of life that it's harder to be the parent of a young adult than the parent of a teenager? I sure was. Here's the thing – you can't parent your young adult the same way your parents did. If you try to do that, you could do some real damage to your relationship with them. If this is you, I have a free training for you: “10 Important Tips to Improve Your Relationship with Your Young Adult.” Click here to download your free copyYou'll be surprised at some of these tips, and you'll feel like you finally have a road map to navigate this tricky time in your life and your child's life. Tina Gosney is a certified life and relationship coach. She is a member of The Church of Jesus Christ of Latter-day Saints and helps with families who are experiencing relationship challenges because of LGBTQ, faith challenges, and other issues facing LDS families today. She is a positivity practitioner and is a trauma informed coach. Visit tinagosney.com for more information

"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine WolfWith more competition than ever in the cannabis industry, building a strong brand identity is critical to success!In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute, to explore how cannabis brands can create a distinctive personality that resonates with consumers and sets them apart from the competition. Guests will share their own unique stories and experiences in the industry and discuss how they successfully navigated through different challenges and obstacles. Listeners will gain insight into how to develop a brand personality that aligns with their business goals and appeals to their target audience.[00:11 - 07:56] From Seed to Brand[07:56 - 15:41] Crafting a Compelling Identity for Your Cannabis Brand[15:41 - 22:11] Discovering the "Why" Behind Your Brand[22:11 - 28:46] Tips for Differentiating Yourself and Connecting with Your Audience[28:47 - 36:14] Consumer Insights and the Power of Effective Branding[36:14 - 43:06] Reinvigorating the Brand: Refreshing Logos, Packaging, and Values[43:06 - 49:53] Codifying Company Values for Long-Term Brand Strength[49:53 - 01:01:41] SOPs, Branding, and Company Culture in the Cannabis IndustryJoe Hodas, Chief Marketing Officer at Wana Brands, is an Experienced Marketing and Operations Executive with a demonstrated history of working in cannabis, travel, and tourism, consumer packaged goods (CPG), as well as fast-casual dining, and healthcare--all through the lens of the brand.Connect with Joe through!Linkedin,or go to https://www.wanabrands.com/Katherine Wolf, Chief Marketing and Operations Officer at Malek's Premium Cannabis is a cannabis marketer, branding specialist, and writer. She has a B.S. in Marketing & Economics from The University of Tampa and a background in branding, digital marketing, and copywriting and editing for both B2B and B2C brands from the startup to enterprise level.Connect with Katherine through!Linkedin,or go to https://www.malekspremiumcannabis.com/John Shute, CEO at PufCreativ, is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry. He has been awarded “2020 Colorado CEO of the Year” by CEO Monthly and "2020 Marketer of the Year" by ADCANN.Connect with John through!Linkedin, or go to https://pufcreativ.com/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

Philip Wiley, AKA The Hacker Maker, is an experienced pentester, educator, author and speaker. He has been invited to give presentations at countless cons. He currently hosts the top ranked podcast, "Hacker Factory" and his self-titled podcast, "Philip Wiley Show", recently launched.He returns to the bar to talk all things CON, including his own experience, CFP differentiators, structuring a talk, defeating imposter syndrome, and more.TIMESTAMPS:0:03:18 - Experience with Conference Presentations 0:05:26 - Reflections on Public Speaking and Ethical Hacking 0:07:37 - Getting Started in Pen Testing and Public Speaking 0:09:19 - Conveying Complex Technical Concepts to a Non-Technical Audience 0:11:12 - Explaining Acronyms and Incorporating Real-World Examples into Presentations0:12:40 - Positioning Yourself as a Conference Speaker: Tips for Differentiating Yourself from Other Applicants 0:14:25 - Tips for Submitting a Successful Conference Talk Proposal 0:21:05 - Conquering Nerves and Building Confidence for Public Speaking 0:22:42 - Engaging Presentations, Measuring Success, and His New Podcast 0:31:49 - Content Creation and Personal Branding with Streamed Podcasts 0:33:12 - Combining Different Passions in Cybersecurity 0:35:07 - The Philip Wiley Show and Sharing Resources SYMLINKSLinkedinTwitterToastmastersThe Pentester BlueprintThe Hacker FactoryPhillip Wylie ShowYouTubeDRINK INSTRUCTIONTEXAS TORNADO1 part SoCo1 Part Pineapple Juice1 Part SpriteCombine all ingredients in shaker. Shake, then pour into a rocks glass with ice. Leave it for a few minutes to chill. Seek shelter.EPISODE SPONSORTuxCareCONNECT WITH USBecome a SponsorSupport us on PatreonFollow us on LinkedInTweet us at @BarCodeSecurityEmail us at info@barcodesecurity.com

Helen Thacker joins The SuperExpander podcast to share a similar love as Corene for empowering ladies in the business world, and boy, do they have some tips and tricks to share! Helen spills the tea on her journey to becoming a sales and business coach. She's started multiple businesses and never stops working on herself - what a boss! Now, she's helping her clients create killer brands and impactful content that showcases their expertise and authority. Talk about #girlboss goals! The conversation goes deep on the importance of standing out in a crowded market and being fearless in pursuing your beliefs. Helen drops some serious truth bombs on how to make it happen. Plus, you won't want to miss out on connecting with Helen on Instagram and checking out her podcast, "Purpose Potential and Power." Get ready to feel inspired and take your business game to the next level! [00:05:02] Helen's Journey to Confidence -she talks about her journey to finding confidence and helping other women find the same, including growing up in a household where she felt unseen, trying on different businesses, and having a lightbulb moment at 46 where she decided to put herself out there. [00:10:30] Magical moments of growth - Helen and Corene discuss how personal growth happens unexpectedly and the importance of continuing to learn and grow. [00:15:48] Helen explains her role as a sales and business coach, helping clients create a powerful personal brand message and impactful content to fulfill their potential and stand out in their industry. [00:17:04] Differentiating Yourself in Business- Corene and Helen discuss the importance of standing out in a crowded market and being the expert in your niche. [00:20:11]The Importance of Partner Support in Entrepreneurship - Helen shares how her husband has been her biggest supporter throughout her entrepreneurial journey, and the challenges that can arise when a partner doesn't understand the demands of entrepreneurship. [00:23:24]Empowering Women to Challenge the Status Quo - Helen encourages women to stand up for their beliefs and challenge the way things are done, emphasizing the importance of being true to your values. Related Episodes Overcoming Burnout in a Hustle Culture with Sarah Sperry Stop Apologizing for Your Decisions With Anne Mahlum Helping REAL Entrepreneurs Grow with Jillian Murphy Follow Helen on IG https://www.instagram.com/helenthacker *listen to the Purpose Potential and Power podcast *Follow Corene https://www.instagram.com/corene.phelps *join ResilienceRx starting May 23 *Rather work one on one Book a consultation call *Save 15% off at Higherdose COREY15 at checkout click here

Show NotesPrevious episodes: AllTheLeads.com/probate-mastermindEpisode Topics:00:00:00 Introductions00:06:50 Wins & Success00:11:49 Innovations in Probate Real Estate00:18:45 Capital Gains in Probate Real Estate00:23:15 Novation Agreements: A Powerful Tool in Probate Real Estate00:28:54 A Unique Approach to Probate Real Estate00:39:52 Prospecting & Differentiating Yourself in the Market00:50:53 Creative Financing Strategies for Success in Probate Real EstateInterested in Probate Leads? AllTheLeads.com/probate-leadsJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show (http://www.facebook.com/groups/alltheleadsmastermind attorneys Support the show

https://marketingstuffpodcast.substack.com ⬅️ Click the link to get the note from todays and all future shows. In this episode, Jacqueline, a marketing expert and successful coach for authors and business owners, reveals how creating books, courses, and coaching programs can propel businesses to consistent 10K months. Join us as we discuss our unexpected meeting through a TikTok post, and dive into the world of content creation and its impact on business growth. Discover how writing a book can set you apart from the competition, establish you as an industry expert, and expand your reach to places you might never have imagined. Learn how investing in your own coaching program can increase your service value, and explore the creative process behind writing a book, ensuring its content remains relevant and valuable to your readers. Don't miss out on this insightful conversation with Jacqueline, as she shares her journey from a shy girl to a successful ghostwriter, marketer, and author. Get inspired by her story and learn how writing a book can be a game-changer for your business. Like, comment, and subscribe for more tips on achieving success in your entrepreneurial journey! Timestamps 00:00 "Creating Books, Courses, and Coaching Programs to Guarantee Your First 10K Months with Jacqueline" 02:16 Conversation on Creating a Book for Business Value 04:16 Conversation with Professional Writer and Ghostwriter, Dr. Tameka Ellington 8:29 Conversation on the Benefits of Writing a Book for Business Growth 10:29 Conversation on Differentiating Yourself and Standing Out in the Marketplace 12:09 "The Benefits of Writing a Book for Business Owners and Experts" 16:29 Conversation on the Value of Writing a Series of Books 18:37 Conversation on Writing a Book and Leveraging the Power of Series Marketing 20:36 "Marketing Strategies for Selling Books" 21:49 Exploring the Benefits of Self-Publishing for Authors 25:09 Conversation on Book Publishing Essentials for Positioning Yourself as an Expert 27:20 Discussion on the Benefits of Professional Editing for Self-Published Books 28:37 Conversation on the Writing Process: Beta Readers, Copy Editors, and Developmental Editors 31:05 Conversation on Choosing the Right Title for a Nonfiction Book 33:07 "Unlocking the Secrets to Writing a Bestselling Book: A Conversation with Jacqueline T. Hill" 0:39:24 Conversation on the Value of Investing in Professional Help 0:42:22 Conversation on Investing in Coaching and Consulting Services Please like the video and subscribe if you found this helpful. *** Let's Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#First10KMonths #authorsuccess #BusinessGrowth --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

The guest on today's episode is Jonne Välilä. He launched his own FBA private label brand in 2017. After selling more than 1 million pens on Amazon, he founded an Amazon agency with his team. He sold both his brand and agency and co-founded aggregator eBrands in early 2021. In today's episode, he discusses Differentiating Yourself in Three (3) Different Levels.Takeaways:Create your own unique style.Provide a demonstration of how to use the product.Make the packaging more attractive.Create how-to-use product videos.Promote the benefits of using the product.Implement the new changes fast (adapt).Quote of the Show:Many sellers don't put themselves in the shoes of the consumer. I would guide everybody to put themselves in the consumers' shoes and ask what I actually see in my listing and how I solve a problem. Links:Personal – LinkedIn: https://www.linkedin.com/in/jonne-valilaeBrands – Website: https://www.ebrands.com/eBrands – LinkedIn: https://www.linkedin.com/company/ebrands-global/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastAmazon MusicStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The power of NFTs is unlimited, it can be used in so many more mediums. NFT Girl and Tommaso Sandretto of Blockchain Creative Labs had this same idea and decided to collaborate with Dan Harmon, the co-creator of Rick and Morty. The collab gave birth to the Krapopolis NFT based on Harmon's upcoming comedy show Krapopolis. The "Krap Chicken" that you buy can actually impact your experience in the show. You get to participate in events and even vote on which characters you want to see more of. Join Jeff Kelley, Eathan Janney, and Josh Kriger as they talk to NFT Girl and Tommaso Sandretto about their experience in collaborating on Krapopolis. Learn how you can utilize NFTs within more like like film and TV to bring more people into Web3. Discover why in order to thrive in this space, you need to differentiate yourself from everyone else. Find out more about the "Krap Chicken" and be a part of Krapopolis today! 

⬇️  ⬇️  ⬇️ Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and how you want a smooth-running practice. If you're working too hard and want to streamline your practice so it runs like a well-oiled machine…so you can unplug, relax, and have a system in place that does the work FOR you so you can spend more time with your family WHILE you get excellent results from your patients….this podcast is for you. The most successful, profitable smooth-running practice doesn't  happen by accident. The surgeons running the best smooth-running practices have learned the core success principles that are MANDATORY for you to build a practice you are proud of and enjoy going to every day. Otherwise, what's the point of working so hard? This week's Beauty and the Biz podcast episode, “Want a Smooth-Running Practice?” lays out what it takes to build an enviable practice you can enjoy until you drop or you can sell for a profitable exit….it's your choice! P.S. I'm practically giving away the “The MBA for Plastic Surgeons Course” this week in honor of St. Patrick's Day. Since I'm super Irish, I want to give you the “Luck of the Irish” so you create a “pot of gold” when you have your own smooth-running practice. Click Here to Grab the Course for this never-before offered low price. https://apple.co/3tsQuta Want a Smooth-Running Practice?  The (4) Core Success Principles Needed After working with surgeons for more than 22 years, I understand how difficult it can be for you to juggle staff, patients, family, and overhead as well as grow your practice at the same time so I feel your pain and do what I can to simplify things for you. The objective is to set up your cosmetic surgical practice as a business so it's more profitable, more enjoyable to go to every day, and it frees up your valuable time so you have more of it to spend doing what you like to do with the people you most enjoy being with. So in this podcast, you'll get: Clarity as to how to run your practice like a business and that will give you peace of Mind and More Free time to enjoy your life, hobbies, family, special interests and That means you'll be more productive without working harder but you'll be achieving better results. So, we'll be covering topics including mindset, team-building, leadership, marketing and systems strategies you need for leverage to think bigger, do better and earn more… all while enjoying the process. Because as Ralph Waldo Emerson said: “Unless you try to do something beyond what you have already mastered, you will never grow”. You already mastered surgery so now let's master the business and marketing side of surgery. THAT is what catapults you to success and a more certain future. So Let's Start with Mindset As a surgeon, you were programmed to think in a certain fixed way. You had to think that way to become a great surgeon. However, that thinking is the opposite of how a businessperson has to think. For example, You most likely put more value on YOU as a surgeon vs. growing your staff and your systems and you work IN your practice rather than work ON your practice Michael Gerber explains it well in his excellent book the “EMyth, Why Most Small Businesses don't work and What to do About it”. Basically, he says to run a successful business, you need (3) key players: The Entrepreneur to come up with new ideas to keep up with the times; The Manager to set up the processes and people so things run smoothly; and The Technician to actually do the key work that makes a profit. So, in a cosmetic practice, you, the surgeon, are the technician but you're also juggling the jobs of the entrepreneur and the manager and that takes different skill sets.  That's not a good use of your time and it will not get you to your financial goals. So, we're going to change that up for you because when you set up systems, you and your staff get clarity. And when you remove the complexity, results happen because “Money is Made in the Processes”. Here's the first big mindset shift: “Operate your practice like it's for sale”. In other words, regularly ask yourself, “If I wanted to sell my practice tomorrow, what would I need to improve to get the most value for it?”          or, “If I wanted to buy an existing practice, what would ”I” be looking for and be willing to invest in? It's smart to figure this out now rather than wait until it's too late. Because the goal is to have an asset to sell, or at least to enjoy, for the rest of your career. Because the alternative is you don't do anything to improve but then you must know, you've only created a job for yourself. That's not a bad thing if that's what you want. But the goal is to be sure you're clear what you're working towards so you're satisfied with the outcome. Ok, enough said. Let's get on with it. Here are the (4) Core Success Principles Needed to Grow a Sellable Cosmetic Practice: Building a Team of Rock Stars Strategic Marketing and Planning Setting Standards so You Don't Compete on Price and that includes Differentiating Yourself from Your Competitors and Setting Yourself Up to Grow and/or Exit when you're Ready (and that includes Leadership Skills and Managing Metrics)   Success Principle #1: Build a Team of Rock Stars Hiring the right team for your practice will be your biggest challenge but also your greatest asset. Because it's all about the WHO. Jim Collins, Author of Good to Great) says: “The most important decisions that business people make are not “what” decisions, but “who” decisions.  What typically happens is surgeons want to fix the staffing problem quickly, so when a staff person leaves, you have a tendency to hire fast to fill the position but then you have to deal with bad hires who don't fit your values or your culture. And, you know all-too-well what bad hires cost you: You can't rely on them; They are adding stress to your day and maybe even your nights when you're trying to sleep; They have a negative impact on you, your other staff and your bottom line; and And did you know a bad hire costs at least 15X their salary in lost productivity? By the way, there are usually warning signs when staff goes “bad”: They become moody Treat other members badly Don't care anymore Bad attitude Excessive time off Come in late and/or leave early Don't participate or contribute That is a problem that is not going away so do everyone a favor and take care of it sooner rather than later. So your new motto is…..  Hire Slow – Fire Fast The point is to take more time at the beginning to choose the right team players so you save a lot of time and grief at the end trying to deal with a toxic staff person who is just not cutting it. And, be sure you have the right people doing the right jobs. There is a saying in business, “Get the right people on the bus and then get them in the right seats” For example, certain staff should be on the front lines because they have excellent people skills and other staff have analytical skills and are better suited behind the scenes. And here's another mind shift change…. View staff as an asset vs. a liability. The team supporting you IS your secret practice-building weapon when it comes to patient-relations since they spend more time with your patients than you do. Staff can make or break your cosmetic practice so be sure you have the right people representing you.  They are your leverage. You can't do it all alone, nor should you want to. When you hire the right people, give them the right tools and hold them accountable, they handle the majority of the practice so you don't have to. And that leads us to …… Where do you Find Rock Stars? Start with people your staff knows. Your staff knows you and the practice and they know who would fit well with the rest of the staff and they also know they have to vouch for and work with this person so they will be careful to choose someone who will make them look good. But here's the pearl – offer a bounty but spread it out. That will motivate them even more to be sure they bring you the best talent and that they succeed. Then if you've exhausted your staff's contacts, put the word out on social media to your followers. They can cast a wide net by sharing your “help wanted” post. Then ask your vendors since they are “feet on the street” and they know which practices are closing, moving, and so on. Then look to your own service providers like the receptionist who works at the high-end hair salon you get your hair cut or the friendly sales staff who help you pick out new clothes. And keep your eyes open when you are at 5-star restaurants or your country club. Those employees already have the customer-service mindset and could be a great fit for your practice. Lastly, cast a wider net by Advertising on linkedin.com, Indeed, and ZipRecruiter.com You're doing this to prove to yourself that there is no shortage of talent out there so you don't have to take just anyone. Be selective. When interviewing, use a list of questions to help you determine how articulate, confidant and assertive they are as well as where they see themselves going in life.   You'll also use their answers to see how consistent they are when you talk with them in person……..should they get that far. As a side note, you want to Google them to check out their social media to see how they represent themselves online. If they do well on the phone interview, do a 2nd interview via Facetime and ask more questions. You are checking out their demeanor, how articulate they are, if they show up on time, etc. If all goes well, have them come in for a live interview. You want to follow up with questions that start with “What” and “How” and “Tell Me More”. For example, if they have experience in our industry, ask: What did you do to help promote the practice? How did you grow patient retention? Tell me more about whatever else they bragged about doing at their last job. By the way, here are some red flags to watch for when you're interviewing someone: They blame, criticize and make excuses for their failures Cannot explain job moves Speaks badly of past bosses So, if you are feeling good about them, have them spend time with your staff so you can then compare notes since you will all have different perspectives. Then sleep on it. And if you believe this is your new a-player, then have them come back again and preferably at lunch hour with you and your team so you can see how they act in a more relaxed atmosphere. Either go out to lunch and see how they act towards the wait staff, or have lunch brought in and see how they act in general.   Success Principle #2: Strategic Marketing & Planning Now we'll move on to Strategic Marketing & Planning where you will discover… What the most successful practices focus on to gain market share; How to increase your revenues by up to 33%; How to set up a SYSTEM for creating a powerful 12-month marketing plan to Predictably and Reliably keep a steady stream of patients coming to you; Increase your average patient's lifetime value so that EVERY patient is worth more to you…today, tomorrow and far into the future; and Generate more referrals for your practice without hoping, guessing or waiting for your patients to “mention your name” because you'll have a system to make referrals happen like clockwork. You are painfully aware of how the relentless competition is making it more difficult for you to succeed so you need to approach patient attraction more strategically. You stop for a minute and think this through before you keep throwing money at the problem because here's a quote that says it all: “The key to success is not doing more it's doing more of what works” Please don't take that lightly. I watch so many practices go from one shiny object to the next, hoping that will solve their problems. They throw money at all sorts of Internet, advertising and marketing companies who promise them the world but then don't deliver and now they don't trust anybody and are skeptical. Let me give you another easier way to figure this out… Be strategic by focusing on increasing the 5 Key Metrics that grow a cosmetic practice and those are: # of Leads # of Appointments # of Consultations # of Conversions # of Retention Here's the point… You may be focused on the wrong thing, such as more new leads. Please remember – leads are only 1 part of it. That means a lead is just a lead until you get them through your processes to a YES. Otherwise it's a dead lead going nowhere. Which means you are just burning money on lead generation and NOT conversion and retention. Before you invest in any more new patient-attraction shiny objects, plug up the holes in your systems that are costing you a silent fortune. That's where you'll see new profits more quickly and easily. It's quality over quantity, which means you do less but get a better result because you slow down and go deeper into the numbers that are telling you the truth. So, Let's go over each metric and start with the one you like the most… the # of Leads. I know you want more patients so that means you need to increase the # of leads coming to your practice so the question becomes….. Where are the new patients? The answer is they are everywhere and nowhere. Prospective cosmetic patients are clicking around like crazy so you have a nano second to catch their attention long enough for them to stop – notice and click on your website. Here are some suggestions…. For the foreseeable future, Google rules the world so do what they like and you'll have a better chance of get ranked over your competitors. In a nutshell, Google likes fresh new content, before/after photos and lots and lots of reviews particularly on Google. Google also want you to “pay to play” you're found in the search rankings, but the downside is Google Adwords  can cost you a fortune so you need to work with someone who knows what they're doing. So here's my advice: I would have a new rule anytime you are considering any kind of advertising or marketing effort and that is: If you can't track it, don't invest in it. It's too expensive and it's too easy with today's technology to track so you no longer have to guess at your marketing's effectiveness. Here's another easier and faster approach to growing your practice: Follow your successes.   This is so obvious; it's easily missed. It's also a more positive way to look at your practice because this is where all of your hard work paid off and where patients chose you and gave you money so you want more of them. As Peter Drucker, the guru of business said quite succinctly: “The Purpose of Business is To Create AND Keep a customer” Here's an exercise to help you identify your successes: Go through your schedule and note at least the last 40 surgeries or big-ticket procedures you performed. You want to know how they heard about you. Did they find you on the Internet randomly? Were they referred to you by a friend? Or were they a current patient coming back for more? You also want to note the procedure they had as well as the demographics such as age and zip code because you will see trends that you'll want to capitalize on and budget proportionately to those successes. Once you decide who your preferred patients are, you map out a Marketing Mix plan to reach new Internet stranger patients as well as a plan to encourage your current patients to return for more and refer more of their friends. You do this with a marketing mix plan: You set up a system to get found on the internet by stranger patients using SEO & content, before/after photos and patient reviews AND you also set up a system for your current patients to return and refer their friends using text, email, social media and word-of-mouth referrals. #2 metrics is the # of Appointments You can get leads all day but can your receptionist convert them to a scheduled appointment with you? In a nutshell, here are the 5 phone fixes that make all the difference in your receptionist being able to book a caller to an appointment: Answer the phone within 2 rings with a friendly, warm voice & greeting Ask How They Heard About You Promote you, the Surgeon, as the best choice ASK for the Appointment Collect Contact Info Please be sure you have the right person representing you on the phones and check out my Phone Club if they need training. Then #3 metric is the # of Consultations How many of the prospective patients who book an appointment actually shows up? You and your patient coordinator block time for a consultation, and if your prospective patients are not showing up for their appointments, your valuable time is wasted not to mention the wasted time and money because now your staff is standing around. So, here's what you do. First, you establish a cancellation policy and then live by it. For example, you get their credit card upfront and either a charge a consultation fee or at least charge a reservation fee that is charged ONLY if they do not cancel or reschedule within 48 hours. You also have your patient coordinator conduct a pre-consult call to introduce herself and to prepare the patient to show up ready to say yes. This pre-consult call will help you get to a yes at the consult and eliminate no-shows.   #4 metric is # of Converted Consultations How well do you and your patient coordinator convert consultations into procedures? Everything that happened until this point is just “pre-marketing”. You don't get paid for consultations. You only get paid if you can successfully convert a consultation into a paid procedure. Therefore, THIS step has the biggest impact on your bottom line. The better you convert consultations into procedures, the more revenues you'll make for your practice. Here are strategies to help you convert: Use video to give yourself celebrity status. Psychologically, your image is enhanced when prospective patients see you on a screen no matter what size. Shoot a “welcome to my practice” video as well as procedural videos and testimonial videos so patients get a feel for your expertise and are more comfortable with you and see you as the expert and best choice. And then your patient coordinator must be trained to convert a consultation which is an entirely separate training but I will say the #1 skill I see coordinators are lacking in is in asking for the decision so please get them the scripts & structure they need and watch your conversions increase immediately. Check out my Converting Club at www.catherinemaley.com. #5 metric is Patient Retention It's 7X more expensive to attract a new patient than to keep a current patient so please take this metric as seriously as you do new leads. Because if your patients are NOT returning and referring their friends, something is wrong. They are still getting aesthetic rejuvenation. They are just not getting it FROM YOU anymore so it would behoove you to figure this out. You cater to a very hungry audience with endless needs. The patients who care about how they look and feel have all sorts of concerns you can address NOW AND for years to come thanks to the relentless aging process. Cosmetic Patients enter your practice through many doors. That means a patient who came in for Botox will often work their way up the ladder to surgery or other big-ticket procedures and those who came in for surgery are much more likely to now be open to your non-surgical procedures and skin care treatments to stay looking good and feeling great. You have so much leverage here because you already did the hard part, which was spending time, money, and effort attracting this patient to you. Now it takes only minimal effort to keep them coming back.   Now here's Success Principle #3: Set Standards so You Don't Compete on Price In this section, you'll discover: How to set standards so you are NOT competing on price What you can do to be different and stand out from your competitors How to get the patient to see you as the BEST choice Here's a popular question I get from surgeons: Q:  “I am losing consultations to lower-priced competitors even though I have more skill and expertise than they do. I've even “repaired” their work. How should I be pricing my services to compete?  I don't want to lower my prices because I know I'm good but I also don't want to miss out on new patients.”  One of the reasons this happens is because if the cosmetic patient truly believes there is no difference between other physicians and surgeons, all they have to go on is price as their determining factor. But we know there's way more to it. If aesthetic rejuvenation was based solely on price, this would always be about the lowest price and that would turn into a race to the bottom and then nobody wins. It's only about price until YOU add in other determining factors to help the prospective patient consider the VALUE they get. Patients Weigh Their Options When a cosmetic patient questions your price, they are really doing a cost-benefit analysis in their heads and asking: “What am I getting from you that I'm NOT getting from your competitor for that higher price?” Patients select their surgeon based on the perception they are getting “better”. Better really equals more benefits, less risks and/or less hassle and that equals peace of mind, certainty and reassurance. Actually, contrary to popular belief, the majority of cosmetic patients rarely decide based on price alone. Affordability – yes but price alone – rarely. Pricing Starts with Your Own Mindset Get very clear about your value and what you stand for. Have conviction and believe in yourself and your prices. If you believe you deserve top dollar because you do great work, then price your services for your “preferred” patients. Those are the patients who see you as a skilled, reputable plastic surgeon and they are glad to pay more for your expertise so they can be confident they'll get a great result and then brag about you to their friends and family. You determine what's most important to those preferred patients and give it to them. For example, is it price, procedures, technology, innovation, expertise, credibility, status, convenience, quality and/or 5-star customer service? And consistency is key. Your patients learn to trust your brand and expect the same experience and result – every time. Focus on Preferred Patients Once you have clarity about your preferred patients, you attract more of them and deter everyone else. Now you and your staff have more time and energy to focus on the serious prospective patients who are looking for quality and service more than saving a few dollars. How To Differentiate Yourself in a Competitive Marketplace It's your responsibility to educate prospective patients so they see you as the BEST CHOICE at a FAIR price. That takes creativity. Here is a list of specific differentiators to consider: Specialist in one procedure Advanced/uncommon technology Extensive experience You are Board Certified Attended top medical schools Affiliated with top hospitals Authored studies, white papers and clinical trials You have performed thousands of procedures You offer computer imaging when your competitors don't Exceptional facility with views Superior results Caring personality WOW experience You are the first to offer a new procedure You are a media favorite Your office setting is unique (Villa with views) Convenience or accessibility You personally call patients night of treatment/procedure You make house calls Waiting times are short You remember patient names and details like they were family Exceptionally friendly, professional and courteous staff You ensure a pain-free treatment or procedure You are well known around your community You are an author of aesthetic book You speak at medical conferences You train other physicians Vendors make you an elite top tiered practice You sit on vendor boards You are well known in social media with a huge following You are from the town you practice in You have special credentials You belong to many professional membership societies You offer easy pay plans You include post-op care in your fees You have longer hours More patient online reviews More before/after photos You offer virtual consulting Come up with your own list and be sure your unique points are integrated into every aspect of the patient experience including your in-house signage, patient welcome package, advertising, public relations, on-hold messaging and new patient calls scripting. This exercise will not only help YOU get clear about your value, but it will also give your prospective patients clarity about why you charge what you charge.  They now understand your value and are more than willing to pay for it.   Success Principle #4: Leadership You know you're doing a good job leading when your practice is running smoothly and your staff is working well together. You have peace of mind it's running like a well-oiled machine with or without you there. However, if you feel frustrated like you have to do everything yourself or you feel the need to micro-manage to ensure what you think is getting done is actually getting done, that's a red flag. Because if you feel like nobody cares about your practice like you do, that could mean you did NOT: Hire the right people Give them the right tools they need to succeed And/or you're not holding them accountable The reality is you simply cannot build a successful practice by yourself.  You've got to have a team supporting you. Leadership Concepts This is a big topic so here are the basics and then I urge you to become a student of leadership. A leader is not born. Like anything else in life, you become a great leader from learning and doing and practicing and getting good at it (just like you did to become a great surgeon). So, to begin, a good leader is clear about their vision. Decide now what your vision is. Know thyself.   Are you building an empire or a lifestyle? You need to know that because it will affect every decision you make. Then be sure the staff knows your vision so they perform at a high level because they have clarity and know the end result you're striving for. For example: “You are in the business to make money helping patients look and feel great about themselves.  This allows you to pay your staff well so they continue to enjoy their own lives.” You may even consider adding a bigger vision. For example, you give a % of your revenues to a philanthropic cause you feel strongly about. That way, you have a bigger “why” which helps when determining the How and the What to do to grow your practice.  Because staff works harder, longer and more seriously when they have a bigger Why. It's also nice to give back to the less fortunate and do good in the world. Now you need a mission statement that acts as your “Rules of Conduct”. A really good exercise for your team is to develop a new mission statement you all can get behind and live by. For example: “We strive to add joy to our patients' lives through genuine caring, generosity of spirit, and the quality of our work.” A good leader also takes good care of his team so they take great care of the patients. That means you are genuinely interested in them as people first, then as staff. Show interest in their lives and families and what's important to them. Catch them doing things right and thank them often. A good leader communicates the culture of the practice. For example: “We are in business to make money and we do that by taking care of our team so our team takes care of our patients. We do not say no to patients who give us money – we make time for them because that's how we get paid. We treat every patient the same with kindness and respect. Always with a smile – no matter how many patients or how crazy it is at times. We acknowledge every referral with a heart-felt thank you and so on…” And a good leader makes sure the entire group plans as a team, wins as a team and celebrates as a team. They also give credit for their success to their team knowing it would not have been possible without them. A good leader gives the staff solid goals they can work towards and have something to strive for that is concrete. A good leader meets with the team, listens and gets feedback from the team, and lets them brainstorm how they will meet the goals.  A good leader then holds them accountable without micromanaging. And, team meetings are a must when you run your practice like a business.  Hold your meetings on the same day and time so nobody can say they didn't know about it. It's always on the calendar and stick to it for consistency. This is true team-building and keeps everybody engaged and interacting with the success of the practice. The agenda of the meeting should be structured and fast-paced with everyone participating by reporting on the numbers they are in charge of. For example: # Calls # Email Requests # Appointments # No-Shows # Consultations # Procedures # Post-Op Appointments   # Referrals # Returns Because you want to know at a glance, if you're healthy or hurting and that's easy to do when you regularly review your numbers. Bonuses Based on Productivity We can't talk about goals without also talking about Perks. There are countless scenarios but here's one that makes sense and keeps everyone working together as a team: Break up staff into teams for each revenue stream such as: Revenues Stream #1:  Surgery Revenues Stream #2:  Lasers & Injectables Revenues Stream #3:  Skin Care + Retail Assign revenue goals or % of Increase over last year Perks get bigger for everyone when each revenue stream reaches their goal. The teams will help each other out to reach their goals since the prize gets better; i.e., 1 team hits their goal   = lunch brought in for everyone 2 teams hit their goals = spa day for everyone 3 teams hit their goals = lunch out + shopping $$$ for everyone And/or another Bonus Structure that works well is: Gross Sales COGS O/H U =    Profits of which % goes into a bonus pool and is distributed evenly among the team and/or based on part-time or full-time status. So, you see how knowing your numbers gives all of you clarity and direction? It makes it so much easier to identify what you are doing right and what else you could be doing when you have the numbers giving you an accurate story. It's also so much more motivating to staff when they know what they are striving for and why.  Please spend some time customizing your own metrics and perks plan that would work best in your particular practice. SET UP YOUR PRACTICE TO GROW OR SELL A good business leader is always planning their exit to build a legacy and get their equity out so let's talk about Profit Centers. To recap, you're doing it right when… You have specific metrics in place so you are generating predictable income rather than checking your bank balance to see if there's enough to pay the bills. That means you have a reliable marketing plan as well as processes and systems in place so your practice runs like a well-oiled machine and your staff knows exactly what to do whether you're in the office or in surgery or on vacation. The secret is to keep it simple so you and your staff will actually do it! PROFIT CENTERS The reality is you can't do it alone and you probably don't want to be a 1-man show where you are the only revenue-generator. That's stressful!   When you run your practice like a business, the goal is to get to no more than 30% of your income coming from your own hands. That's how you set yourself up to grow and it allows for “life's surprises”. For example, I used to run a surgeon's coaching club with an 8-figure surgeon and he got a phone call at 4:45 pm in the afternoon saying his house was on fire. By the time he got there, it was gone. Nobody got hurt but because he has his practice running so smoothly, it was a distraction rather than devastation. Here is a simple exercise to get you thinking: What is Your Per Hour Rate when you are in surgery? $800 - $1,000 What is an RN's Per Hour Rate? $350 -  $500 And what is an aesthetician? $50 -  $150 + Cost of Materials + Amount of time to do procedure/tie up room Here's a thought:  Would it make more sense to network with aestheticians in the community who could refer to you vs. having in-house aestheticians tying up an exam room for $100/hour when getting another nurse injector could be more profitable? And here are other questions to ask yourself: What are the opportunity costs of you doing everything? What COULD you be doing to make more hourly? (Perhaps spending more time with high-revenue patients, following up personally, networking, answering questions on RealSelf, etc.) Because sometimes, one of the smartest questions you can ask yourself is: What are you going to stop DOING that is costing you time, money, effort & hassle? However, there are 2 thoughts processes here when it comes to keeping or delegating injectables: You like doing the injectables to bond with your patients or You delegate them so you have more time to spend with the higher-revenue patients There is no right answer. There is just a right answer for you so please think about what makes most sense for you. Here is what I have seen work best in a solo practice: Since surgery is the most profitable revenue stream, You set up your other profit centers to feed the surgery. The most popular revenue generators are: Nurse injectors, laser technicians and aestheticians that can also perform high-ticket procedures and sell retail; however, they too need: Goals Tools Accountability For example, their goals are: to take great care of patients to give them the best result possible to refer them to you, the surgeon, whenever an opportunity comes up to do so Then give them tools to do just that.  For example, Their treatment rooms should show off your excellent surgical work using signage and digital photo frames so the visiting patients ask about surgery. Now your staff can hand them a VIP surgical comp card and set up a surgical consultation with you. This provides the paper trail for accountability you need. And you know for a fact, which staff members are promoting you or not. However, they must know “what's in if for them” to promote you because they don't want to lose their patients to you especially if you have given them a revenue goal to hit, nor do you want to get into fee-splitting issues so what do you do? You could increase their hourly fee when they prove to be a good referral source or give them a night out on the town or add more to their bonus. The objective is to acknowledge and thank your revenue-generators for their commitment to the betterment of the entire practice – not just their piece of the practice. What about Additional Profit Centers like Adding: - Veins - Hair Restoration - Anti-Aging - Dermatologist and so on? TIP:  Hire SLOWLY because you can lose a ton of time and money on this. Here are the criteria to help you determine if it's a go/no-go: Do they fit your culture and have the same values? Is their profitability at least 10-15%? Do they act as a feeder to your ultimate goal, which is surgery? Do you have to buy equipment and, if so, does it pay for itself within 2 years because technology will NOT drive your practice – people do? How much of YOUR time is going to be involved? Can you systemize it? What's the competition like? How much is it going to cost for you to promote this new service in your marketplace? Is this a distraction taking away from more profitable revenue generators? Do you like the “Business Side” of practicing; i.e., meeting with accountants, lawyers and consultants? Are you bringing them on as a partner or will you be the benevolent dictator until they buy in to succeed you? Do you enjoy solving problems? Do you enjoy managing people and maximizing human potential? If not, bigger is not always better. But if you decide to move forward, you need accurate cost accounting for each revenue stream so your books MUST BE in order. Otherwise, you will never truly know if it's profitable or if it should be dropped. THEFT AND EMBEZZLEMENT You can never be 100% sure that you are foolproof but here are tips to help: Sloppy systems open you up to trouble. Don't tempt anyone. Tighten up your processes so they know you are on your game and watching. To keep track of non-surgical monies, use a control document Day Sheet that is multi-carbon pages and numbered. Staff makes out the day sheet the night before so all of the patients' names are on there already; I sheet goes into a 1-way box that night so staff can't take a cash-patient's name off of it; 1 goes into the box with the cash and 2 people have to sign the envelope; and 1 is given to the patient. You also: Keep a laser logbook to know how many pulses were used Keep a Botox log for how many units were used and for whom Keep a skin care retail products inventory log And outsource all insurance billing The easiest thing you can do to avoid problems is for you, the surgeon, to personally open all bank and credit card statements to review all debits and checks issued to be sure they make sense. You then use a red pen and circle questions you have for your bookkeeper so they know you are watching closely. And, always match disbursements with checks and transfers. Then put the statement back into the envelope, write reviewed by with your initials and off it goes to your bookkeeper. This takes 10 minutes and can avoid massive grief down the road. EXIT STRATEGIES It has been said the only reason to have a business/practice is to grow and sell it. So, the question is… What is my practice worth?  This is tricky because you want to get paid for the risk and effort it took for you to build a name for yourself. For the blood, sweat, tears and goodwill that went into building your practice as well as your reputation. But that's intangible which makes it difficult to put a price on it. So, you turn to tangible and financial assets such as the office building if you bought it, the equipment, the furniture, inventory, A/R if any MINUS the liabilities such as payroll taxes, loans, and retirement plan contributions. There's a lot more that goes into this but I'll leave that for the lawyers and accountants. Here's a more practical way to look at it from a business point of view: “You, the seller has a ready-made income stream to sell. The buyer is looking for a ready-made income stream to buy. In business, that is what value is all about.” But here's the reality when it's all said and done… The bottom line is your practice is worth whatever someone else is willing to pay for it. So, think about it. What would YOU be willing to pay for if YOU were going to buy someone else's practice? That brings us back to the assets I mentioned early on: The Profit People Processes Tools Patient List P&L Statements Vendor Agreements are all of value BUT in order to present these assets to a potential buyer, You have to have your act together. The buyer is looking for an asset's ability to generate cash with a degree of certainty and limited risk so you need to show a prospective buyer how you have built a cash cow. You do that with a Cosmetic Patient Blueprint so they see how you keep a steady stream of patients and revenue coming in. And you show them your systems and processes that keep your office running smoothly and your staff on their game. And you show them your constant review of your metrics to show the health of your well-oiled machine. Then you show them your clean and organized books and that includes not overextending yourself with too much debt since there is a big difference between income and actual profits. And there you have it. The 4 Core Success Principles for running your practice like a business: Build a Team of Rock Stars Strategic Marketing and Planning Setting Standards so You Don't Compete on Price and that includes Differentiating Yourself from Your Competitors and Setting Yourself Up to Grow and/or Exit when you're Ready (and that includes Leadership Skills and Managing Metrics) I covered a lot here and there is much more to each principle but you have plenty to start with. Of course, please call or text me if you need clarity Catherine Maley, MBA • Author, Your Aesthetic Practice • Cosmetic Patient Attraction AND Conversion Specialist Catherine@CosmeticImageMarketing.com Cell/Text:  (415) 377-8700 http://www.CosmeticImageMarketing.com   #beautyandthebiz #podcastforsurgeons #plasticsurgeons #cosmeticsurgeons #podcast #marketing #plasticsurgery #stafftraining #businessconsulting #strategiesforsurgeons #davidmandell #ojmgroup #wealthplanningforsurgeons

886 - Differentiating Yourself in a Crowded Market with Bubbli Digital's Neil Sheth

In this next episode, Mordecai interviews Abe Spira, one of Greystone's top Originators on his unique approach to origination, building client relationships, and how he was able to have 80 meetings at one NMHC conference.Timestamps:1:14 – 10:28: First Sales Experiences10:28 – 15:59: Cold Calls and Developing Relationships with Clients15:59 – 25:32: Transitioning from Residential Business to Commercial Business25:32 – 37:54: Partnership and Making Connections37:54 – 48:44: Lightbulb Moments, Success, and Self-Confidence48:44 – 52:01: Leaving an Impression and Differentiating Yourself from the Competition52:01 – 1:05:47: The Current Market, Client Behavior, COVID's influence, and the Importance of Building Relationships with Customers

Recorded live at the GTE Wealth Forum XI, this episode of Power Your Advice features Doug Heikkinen and Dan Weiskopf, Portfolio Manager at Toroso Asset Management, discussing: Toroso's commitment to looking at the financial services industry with a 360-degree view using ETFs How security selection can be a differentiator for you & your practice Where … Continue reading Episode 10 – Differentiating Yourself in Changing Times – with Dan Weiskopf →

On today’s show we’re interviewing Eric Heras who is a real estate broker in the world capital of real estate, New York City. Eric started real estate in 1999 and has made a great success of his career. This episode will cover insights into real estate in the big apple, along with some fantastic tips to help real estate agents across the United States and Canada combined. Eric’s knowledge bombs are helpful in many regards, and he keeps us listening with his very entertaining anecdotes.   Topics 00:00:00 | Introduction 00:03:41 | Eric’s Background 00:04:40 | Life in New York 00:06:46 | Starting Real Estate 00:09:34 | Barbara Corcoran & The Corcoran Group 00:11:38 | New York Real Estate 00:14:08 | Popular NYC Neighbourhoods 00:16:25 | Veronica Mainetti & The Flat Iron Building 00:20:08 | Eric’s Business & Success 00:25:10 | Creating Leads in NYC 00:29:41 | David’s Networking Style 00:32:06 | Differentiating Yourself 00:37:00 | Staying Organized 00:43:19 | Eric’s Craziest Real Estate Story 00:46:54 | Eric’s Longevity in Real Estate 00:50:34 | Eric’s Tips for New Agents 00:53:59 | The Future of Eric Heras & New York City 00:59:20 | Getting to Know Eric 01:04:11 | Eric’s Book Recommendations 01:05:52 | Corey’s Book Recommendation 01:07:43 | Contacting Eric Heras   Contact   Eric Heras Email: eric@compass.com Website: eric.nyc Instagram: @ericheras   David Morrell & Corey Propp Email: marketing@greaterpropertygroup.com Website: https://rungpg.com/ Facebook: https://www.facebook.com/MakeRealEstateGreatAgain/   Veronica Mainetti Instagram: @veronicamainetti   Books & Links Never Split the Difference - Christopher Voss and Tahl Raz The Millionaire Real Estate Agent - Gary W. Keller The Ultimate Sales Machine - Chet Holmes The Rise of Superman - Steven Kotler HubSpot   Subscribe to the RUN GPG Podcast Thanks for tuning into this weeks episode of the RUN GPG Podcast! If our weekly conversations have helped you in your real estate business, please head over to iTunes, subscribe to the show, and leave us a review. This will help us continue to deliver beneficial content to you.

Ken Collis - Founder of TLK Fusion - Marketing in the 21st Century and Differentiating Yourself

Articulating your solution in your customers own language is a much more powerful way to connect than just throwing me-first marketing-speak at them. First, you have to know your audience. The post Differentiating Yourself as a Small Business appeared first on Control Mouse Media.

Highlights of Episode 167   "Hit the Gym with a Strength Coach" - Devan McConnell, Director of Sports Performance at U Mass Lowell, is on to talk about his experiences with monitoring.   "The Coach's Corner with Coach Boyle"- Coach Boyle talks about 3 forum threads from StrengthCoach.com, "McGill and the RFESS", "McGill and Foam Rolling the Spine" "Lumbar Flexion at Impact"     Check out Coach Boyle's Functional Strength Coach 5 "Ask the Equipment Experts with Perform Better" - Erin McGirr joins us to talk about the Bar Sensei. "The Business of Fitness with Results Fitness University"- Alwyn Cosgrove is on to talk about "Differentiating Yourself". "The Functional Movement Systems Segment" Diane Vives is on to talk about the "Apples and Oranges Argument with the FMS.  "The Art of Coaching with EXOS"- Brett Bartholomew is on to discuss "Overlooked Pieces of Training with MMA Athletes".   Audible.com is one of our new sponsors.  Get a FREE audiobook here.     "Subscribe at iTunes" and Get Automatic Updates If you want to save this podcast to your computer so you can import it into your Ipod or MP3 player, Right Mouse Click to Download Now (for Mac users, press Control and click)   

In this session of The Engineering Career Coach Podcast, I am going to give you six action items you can use to differentiate yourself in the industry. Please note, most of these actions are the opposite of what most people will tell you to do. “The job is what you do when you are told […] The post TECC 27: The Engineering Career Coach Podcast – Six Action Items for Differentiating Yourself as an Engineer by Doing Things that You Are Not Always Supposed to Do appeared first on Engineering Management Institute.

Young Mi Park focuses on differentiating yourself, and encourages listeners to approach their job search in an innovative manner.

Learn how to craft a Unique Selling Proposition for your cleaning company. Turn features about your company into benefits your customers can relate to.

Ken offers listeners his advice: take the initiative, seek feedback, and take control of your career – do not sit back and wait for opportunities to come to you.

Alexandra provides listeners with the soft skills required to succeed in any job and some coping techniques of adjusting to the workforce.

In this podcast, Larry Robertson discusses what people can learn from successful entrepreneurs and how to apply it to their careers, which he discovered while interviewing many entrepreneurs for his book, “A Deliberate Pause”.

In this podcast, Rachel Doyle discusses the challenges associated with starting a nonprofit organization.

In this podcast, Jane Chin makes a return appearance to discuss two specific strategies designed to help you become a high achiever: managing your boss and developing your personal brand.

In this podcast, Jeffrey Greene speaks about affinity groups and their value to listeners as it relates to networking and career opportunities.

In this podcast, Patricia Fripp gives advice on how to formulate effective presentations for interviews or the boardroom.

Lara Ewing discusses the value of looking at situations from another person’s perspective. She talks about the invisible skills people do not realize that they have.

Norb Mayrhofer focuses on teamwork and managing expectations. He discusses strategies on how professionals can stand out in a team environment, and the importance of taking initiative.

Sharon Dauk gives advice on career strategies in a tough environment from her perspective as both an executive coach and industry professional. Her unique perspective lets people see what it’s like on both sides of the interview table.

Scott Goodfellow discusses strategies on how to get noticed by recruiters. He shares pre-interview tips, specific interviewing strategies, and explains what makes a candidate stand out in an interview.