PGA of Canada Podcasts

TPC Toronto at Osprey Valley has quickly become one of Canada's premier golf destinations, with three of Canada's Top 100 Courses - including the North Course, set to host the RBC Canadian Open June 5-8.  Marketing Director Brian Decker sits down to talk to us about how the club is preparing for the upcoming championship, and also how the club has elevates its customer service year-after-year. 

Amaya Athill joins Brendan Stasiewich on the PGA of Canada podcast to discuss the work that earned her the 2024 Warren Crosbie Community Leader of the Year Award. Amaya started her career as an attorney-at-law and was called to the Bar of England and Wales, Antigua, and Ontario. Amaya spent the first 10 years of her career practicing in Antigua and the United Kingdom in the areas of civil litigation, international law, and human rights. A golfer since the age of 5, after moving to Canada in early 2022, Amaya began working in the golf industry. Currently she is the Manager at Golf Canada where she manages the implementation of First Tee in Ontario, a program that provides opportunities for young people from historically excluded and systemically marginalized communities to access golf. Amaya qualified became a PGA of Canada Apprentice Professional in May 2023 and is one of the few black women members. Amaya has a passion for introducing BIPOC women to golf and her coaching is primarily focused on instruction of groups of beginner golfers within this demographic. In 2022 she founded Black Women Golfers, a group dedicated to creating space for Black women to learn, practice, and play golf. Amaya is an avid advocate for accessibility and diversity in the sport and utilizes her social media (IG: @golf_interrupted) to conduct interviews with BIPOC women in golf, highlight the importance of municipal golf, and collaborate with BIPOC golfers of varying levels.

Dr. Luke Benoit is constantly innovating. With a deep understanding of motor learning and biomechanics, the use of science in his coaching has helped his students in the past five years win five state high school championships in Minnesota, five state opens and five state amateurs. Brendan Stasiewich sat down with Dr. Benoit for an informative conversation about how more pros can use science to help their students improve. 

On today's PGA of Canada podcast we are joined by Golf Canada's amateur and young pro squad coach Derek Ingram, who has picked up five PGA of Canada National Awards in his career including a pair of Coach of the Year and Teacher of the Year titles. He currently coaches PGA TOUR winners Taylor Pendrith and Corey Conners, who was just named to the Canadian Olympic Men's Golf Team. Host Brendan Stasiewich spent some time chatting with Derek about his career and his approach to coaching at all levels of the game.

On today's episode of the PGA of Canada Podcast, PGA of Canada Managing Director of Digital Content & Communications Brendan Stasiewich sits down with Bob Weeks to learn more about his career in golf media. A member of both the Canadian Curling Hall of Fame and Canadian Golf Hall of Fame, Bob started his career with ScoreGolf and has since become the face for golf in Canada on TSN. This conversation dives into how Bob began his career in golf media, some stories from the TOUR, how PGA of Canada professionals are helping shape the sport throughout the country and more! 

Join host Mark Roe for a thought-provoking conversation with Dr. Kathy Bishop, an Associate Professor in the School of Leadership Studies at Royal Roads University. Dr. Bishop, an expert in values-based leadership, sharing insights on integrating values into daily operations, shaping organizational culture, and fostering leadership growth. Don't miss this exploration of leading with purpose in today's complex world. Tune in to "Leading with Purpose: A Conversation on Values-Based Leadership with Dr. Kathy Bishop."

Join host Mark Roe in a lively conversation with Allison George, affectionately known as "the wizard of fun," as she shares her unique journey from growing up on the golf course to becoming the General Manager at Toad Valley Golf Course. Discover the dynamic and diverse career experiences that have shaped Allison into a leader in the golf industry. In this episode, delve into Allison's strategies for success, including how she strengthen Toad Valley Golf Course by introducing innovative programs to the public and staying ahead with modern marketing content. Explore the top components of fun that can transform golf clubs into vibrant community hubs. Listen in as Allison discusses the challenges and barriers she faced in maintaining a fun atmosphere and how she integrates the element of fun within her team. Gain valuable insights into strategies that can be implemented to highlight and focus on fun, ensuring a positive and engaging presence in the golfing community. Tee up for an insightful episode that not only explores the fun side of golf but also offers practical advice. Join us for "Swinging Success: The Fun Factor in Golf Clubs with Allison George, the Wizard of Fun.”

Join host Mark Roe in an engaging conversation with Salimah Mussani, the current Head Coach of the Women's National Golf Team. Born in Ontario, Salimah's journey from being a standout golfer at Stanford University to a successful professional on the Epson and LPGA Tours is captivating. In this episode, delve into Salimah's remarkable career and her transition from player to coach. Discover the challenges Salimah faced on her path to becoming the Head Coach of Team Canada's Women's golf team. Gain insights into the intricacies of coaching at the highest level and the importance of staying involved in continuous skill development. Whether you're a golf enthusiast or interested in leadership and coaching, this episode offers a fascinating look into the world of competitive golf and the invaluable role of coaching in shaping champions. Tune in to "Fairways to Leadership: A Coach's Journey with Salimah Mussani" for an inspiring and insightful conversation that transcends the boundaries of sports and leadership.

The relevancy of the PGA Professional is no more important than it is today. In this energy filled episode, Golf Industry Guru co-founder James Cronk describes what he means by a 'powered-on pro' and the leadership traits and characteristics of the modern day professional. James and host Mark Roe dive into the challenges facing today's leader, how your club become the employer of choice in your market, the evolution of the role of a PGA member, the opportunities in a post-COVID workforce, and much more. Don't miss this invigorating episode that is bound to give you the motivation, energy, and tips and tricks to elevate your role in the industry and beyond.  About James Cronk James Cronk is a club industry leader with over 30 years-experience in the golf and service industry. He has presented keynote sessions and workshop seminars at major golf industry events around the world, including the NGCOA National Conference (16 times), the Asia Pacific Golf Summit (6 times including India in November 2019), the European Golf Business Conference (3 times including Portugal 2020), the CMAA World Conference (twice) and many more. In 2022 he was the keynote speaker at the Australian Club Managers Conference in Melbourne.   A former golf professional and club manager, James's has real life experience in the industry, and his success as a leader is evident in the recognitions bestowed upon himself and his teams, including his facility being recognized by Golf Digest as having the ‘5th Best Customer Service in North America' and being rated by BC Business Magazine as one of British Columbia's ‘Top Ten Employers'.    His company CRONK GROUP helps clubs and organizations achieve their goals and increase their profits by improving their systems, their service, and their people. In 2022 James and his business partner Scott Masse launched GOLF INDUSTRY GURU, a global on-line training platform for golf clubs featuring tools, tips, templates, videos, and blogs from many of the world's leading golf and hospitality industry gurus. 

Former LPGA pro, former director of business strategy at Topgolf, graduate of Yale, and current founder and CEO of SportsBoxAI, Jeehae Lee joins us with host Mark Roe. We uncover how Jeehae uncovered the need for SportsBoxAI in the golf industry, the importance of positive change for the golf industry moving forward, her early experience moving from the LPGA Tour to the boardroom and being the only female in the room, making data driven decisions with your athletes, how SportsBoxAI and other technologies are critical to the core of the PGA professional, and so much more.   About Jeehae Lee Jeehae Lee is a former professional golfer on the LPGA Tour and an executive in the sports media entertainment industry. As the Founder & CEO of Sportsbox.ai, Jeehae is building products using 3D motion analysis technology that will transform the way people learn and improve skills in sports, starting with golf. Prior to founding Sportsbox, she led strategy and new business development for various divisions at Topgolf, including Toptracer. Jeehae has a BA in Economics from Yale and an MBA from The Wharton School at University of Pennsylvania.

He was a former keynote speaker at Tee Talks Live in 2019 in Halifax and is back by popular demand. He's a global innovation strategist, a best selling author, recognized as Edify's Top 40 Under 40, in 2021 was named Forbe's best virtual speaker ever seen...welcome to this week's guest, Shawn Kanungo. Back with our incredible host from TSN, Mark Roe, we get Shawn's spin on Steve Job's 'crazy one's' concept, what went wrong with companies like Sears and Blockbuster, the consequences of maintaining status quo for PGA professionals at their club, facility, or business, how PGA of Canada leaders can unleash their innovation, where Shawn goes for innovative ideas, and so much more.

In this episode, we sat down with the glass ceiling breaking, mover, shaker, and all things epitomizing a PGA Professional, Past President of the PGA of America and President, Golf Nation - Suzy Whaley. Host Mark Roe from TSN chats with Suzy about evolutions she has seen in the role of a PGA Professional, being a role model for young women in the profession of golf and what ally's to do to create a more inclusive environment. They also discuss how Suzy has been able to navigate a hectic schedule and what PGA professionals can do in today's burnout type world, how PGA professionals can be at the helm of retaining golfers post-COVID, making golf a more viable employment opportunity for today's youth and incoming workforce, and disruptions currently facing the golf industry. That and so much more with the one and only, Suzy Whaley.   About Suzy Whaley he first woman ever elected to serve as an Officer of the PGA of America, PGA President and PGA Master Professional Suzy Whaley is the PGA Director of Instruction for the Country Club at Mirasol in Palm Beach Gardens, Florida. She is also the PGA Director of Instruction for Suzy Whaley Golf. After serving two years as PGA Secretary, and two years as Vice President, Whaley was elected as the PGA of America's first female President at the PGA Annual Meeting in November 2018. Recognized in 2019 as one of GOLF's “Top 100 Teachers in America,” Whaley's resume includes: Golf Digest Top 50 Instructor LPGA Top 50 Instructor Two-time Connecticut PGA Teacher of the Year 10-time Golf Digest State Teacher of the Year U.S. Kids Golf Master Kids Teacher She is a five-time PGA Jr. League Championship finals Coach and has instructed more than 300 children to collegiate golf. Previously, she enjoyed a five-year tenure at Jim Flick Golf Schools, before becoming the Head Golf Professional at Blue Fox Run in Avon, Connecticut, in 2002. From 2004-06, she worked as an LPGA golf commentator for ESPN, and began her own instruction and coaching business, Suzy Whaley Golf, after ESPN. A dual member of the PGA of America and LPGA Teaching & Club Professional division, Whaley was an LPGA Tour member in 1990 and 1993. She famously qualified and participated in the 2003 Greater Hartford Open, becoming the first woman since Babe Zaharias in 1945 to qualify for a PGA Tour event. This occurred after Whaley became the first PGA of America woman professional to win the Connecticut PGA Championship. Whaley also is a three-time Connecticut Women's Open Champion; National LPGA Teaching & Club Professional winner; Connecticut PGA Section Champion; Connecticut PGA Club Professional Champion; and a two-time LPGA Northeast T&CP Section Champion. She competed in both the 2002 and 2005 PGA Professional Championships. Whaley also recently competed in the USGA Senior Women's Open, as well at the LPGA Senior Women's Championship. A 2016 Greater Syracuse Sports Hall of Fame inductee, Whaley also serves on both the ANNIKA Foundation Board and the PGA Tour Policy Board. In addition, she is an Honorary Director for the First Tee of Connecticut. Whaley was honored with the 2017 Betsy Rawls Award from the American Junior Golf Association for her service, dedication and contributions to women's golf. She was also named a 2015 Sports Business Journal “Game Changer,” cited as a woman leader who has had a major impact on sports business. Whaley also received the 2015 Margo Dydek Award from the WNBA's Connecticut Sun, for her ability to engage, challenge and inspire, while serving as a role model. A 1989 graduate of the University of North Carolina with a Bachelor's Degree in economics, Whaley and her husband, Bill, are both PGA Members. Bill is the National Director of Golf for the PGA Tour Properties Division. They have two daughters, Jennifer and Kelly.

  Fresh off a championship run this past December/January in Halifax with Hockey Canada's World Junior Men's team, we sat down with Head Coach Dennis Williams to talk leadership in this episode. Host Mark Roe from TSN talks about he as a leader responded after the opening night loss to Czechia, getting the most out of your team and a group of individuals, managing different personalities and the changes in 'today's' generation, career highlights and low lights and how he responded and persevered even through the tough times, the importance of culture, and how he as a coach and leader focuses on being better every day. Whether you are teaching and coaching or leading a team on the operations side of golf, this podcast is a can't miss episode. Everything from performance to culture and leadership and everything in between, we were thrilled to connect with Dennis fresh off this event that brought the nation together. About Dennis Williams: Dennis Williams, 43 (8/14/79), is in his sixth season behind the bench as Silvertips head coach and second season as general manager. Under Williams, Everett has earned four U.S. Division titles, three Conference regular season titles and a Western Conference championship, as well as success in the classroom and on the international and professional stage. Williams presently has a record of 203-66-11-11 behind the bench in his WHL career, earning his 200th career win on Oct. 12, 2022. He was promoted to the dual position of general manager and head coach on Jul. 12, 2021. And of course, he led the World Junior hockey team to a gold medal this past holiday season in Halifax.

In this episode, host Mark Roe connects with a legend in the golf industry, former CEO of the PGA of America, Joe Steranka. Joe discusses the evolution of golf during his time as CEO from 2005-2012 and the changes since then. Joe coins professional sport as the 'the original reality TV' and talks about how can golf capitalize on this at a local level with the PGA professional leading the way. From reality tv to marketing and more, Joe shares just a glimpse of his expertise and the opportunity for PGA professionals to be at the helm of leadership and innovation for golf.   About Joe Steranka Steranka Sports + Strategy is the strategy practice of Buffalo.Agency. Headquartered in the Washington, DC suburb of Reston, Va, and conveniently located near Dulles International Airport, Buffalo connects upscale sports and lifestyle brands with discerning audiences around the world. Steranka Sports + Strategy led by Joe Steranka, CEO of the PGA of America from 2005 to 2012. Recognized for contributing to golf's return to the Olympics, Steranka also led the global development of the PGA brand and built media platforms to elevate the Ryder Cup and PGA Championship. His near 40-year career in sports includes work with the NBA's Cleveland Cavaliers and Washington Bullets, and sports agency ProServ where he directed communications strategies for Michael Jordan, VolvoTennis, Jimmy Connors, Major Indoor Soccer League and the late Payne Stewart.

We can all benefit from disagreeing just a little more. Going along to get along is going to be far more successful - being a dissenter can be equally as successful. Challenging the status quo can bring much needed change to any organization. These stalwarts are arguing out of compassion with an aim to improve ideas. Andrew Millar sits down with host Mark Roe to share the keys to how being a serial dissenter can strengthen your golf club, business, and mindset.   Andrew Millar considers himself a serial dissenter and has questioned, challenged and argued his way from one job to the next. From Playstation to Swatch to Infiniti and now PVH, Andrew enjoys driving sales and his colleagues a little crazy. He is passionate about the importance of dissent and will argue with anyone who doesn't agree. Millar holds an MBA from the Royal Melbourne Institute of Technology. He is currently growing and curing olives, batches of passata, and plans to someday make homemade wood-fired pizza.

In part II of this podcast, host Mark Roe from TSN and Steve Graves from Creative Golf Marketing delve into trends of PGA professionals elevating themselves into the next chapter of their careers. Focused on the transition to becoming a General Manager, Steve uncovers the key aspects to how PGA professionals can make themselves distinguishable and move from a 'generalist' mindset to specializing in certain fields of becoming more business focused. Steve also discusses the importance for PGA professionals to understand golfer/member acquisition and retention. This and so much more in part II of this podcast with the brilliant mind of Steve Graves.

Steve Graves, current golf professional and President with Creative Golf Marketing since 1990, stops by the podcast to share his knowledge and expertise on how golf has grown over the past couple years. Steve talks about how to grow and create momentum after the pandemic, how to drive interests in golf and how PGA professionals are a BUY now stock.

Stefan Cox, Director of Instruction at the Calgary Golf and Country Club, joins the podcast and talks about how his role has evolved through 5 years at the club, and how he knew coaching and instruction was his passion. Stefan talks about how having a team, with each person having a specific area of expertise is vital for success for the club and promoting your brand. Being clear and concise is Stefan's key for marketing campaigns, tune in to hear his career and his opinion on the do's and don'ts in the golf marketing world.

In the journey of working as golf professional, not everyone takes the same route. In this sitdown with Brian Siddle from Strong Coffee Marketing, Luke Rundell discusses his journey after becoming a pro in 2009 and how he eventually moved away from working at courses, and into running his own business In Alberta, training young golfers. The last two years saw a spike in golf, as it was one of the only activities that allowed us to see others. Luke goes over how these years have influenced his business with all factors. He goes over the satisfaction he gets training talented young golfers and helping all his students improve. He likes to think he provides the tools for young golfers to succeed and is even starting to see golfers coming to train and learn the game at the age of 6. Tune in to learn marketing techniques and other tips for running a golf training business in this growing market.

Not only is Shawn Clement an exceptional player both right and left handed, but he is also the Director of Development at The Royal Québec Golf Club and the founder/ CEO of Wisdom in Golf, a YouTube channel and website with over 900 instructional videos free to watch for the public. Jason Logan, editor of SCOREGolf, talks with Shawn about his ambidextrous play, how it helps him as a teacher, and the start of his Academy Coaching Career with The Royal Québec Golf Club. Tune in to hear how Shawn uses the science of motor skills, anatomy, and statistics to streamline the process of coaching individuals to find their ideal swing.

We've all heard the adage that people don't leave bad companies, they leave bad leaders. So, for young and aspiring club managers to succeed, building effective leadership skills needs to be a top priority.    For Rob Roxborough, relationships are the currency of how he conducts business, and his leadership style focuses on building and nurturing authentic relationships with not only his team but with everyone that he meets along the way.  The human element of leadership is even more essential during today's unprecedented times than ever before which is why Rob's ‘making a difference' leadership style results in him being continually recognized as one of Canada's most exceptional club industry leaders.   Highlights from this podcast episode that you don't want to miss:   4:22 – Learn about how Rob was chosen for the role at Magna Golf Club and what attracted the ownership group to him and led them to bring him on board. 11:51 – Find out what inspired Rob to take on his current role at The Pulpit Club and how it compares to his other stops. 18:44 – Uncover the qualities and traits that Rob believes define his leadership style. 27:47 – Hear about if Rob learned to be a leader from being exposed to other great leaders, or if it just came to him naturally. 37:15 – Get Rob's thoughts on accountability and why it's an important part of being a great leader. 47:31 – Find out what structured ways there are to communicate the vision of your club to every single member of your team. 53:50 – Learn about the differences between how you manage your “bosses” versus how you manage your team. 59:11 – What advice Rob has for all the future leaders working in our industry today.   About Rob Roxborough   Rob is a 25 Year Member Class "A" Executive Professional of the PGA of Canada and has been the General Manager at The Pulpit Club in Caledon, Ontario since May 2020.  Rob was honoured to be awarded the 2020 Executive Professional of the Year by the PGA of Ontario, and was a finalist for the 2020 Dick Munn, PGA of Canada Executive Professional of the Year Award.   Other career highlights and milestones include:   2015 – 2020: Executive Director, The National Golf Club of Canada, Woodbridge, ON. 2013-2015: Chief Operating Officer (COO), Hamilton Golf & Country Club, Ancaster, ON. 2001-2013: General Manager & Executive Professional, Magna Golf Club, Aurora, ON. 1999-2001: Director of Golf, Deer Creek Golf and Country Club, Ajax, ON. Played events on the Canadian Tour, provincial / sectional events, and PGA of Canada Championships. Jacksonville State University, NCAA, 4-year varsity letterman. Alumni member of the JSU College of Business, and Gamecock Club Athletic Association. Organized, directed, and facilitated fundraising event featuring President Bill Clinton, Clinton Foundation, Magna Golf Club 2001. Organized, directed, and facilitated the inaugural Tiger Woods Invitational, Magna Golf Club 2005 (made for tv event). Organized, directed, and facilitated several Scotiabank Charity Challenges 2006-2009, annually featuring Annika Sorenstam accompanied by Natalie Gulbis, Lorie Kane, Alena Sharp and Morgan Pressel and the nation's top ranked junior girls (all made for tv events). Organized, directed, and facilitated three Golf Town charity matches, all made for television events 2008-2010 featuring, David Toms, Sergio Garcia, Ernie Els, J.J. Henry, Tom Watson, Bernhard Langer (all made for tv events). 2014- Present, Board of Directors, Mike Weir Foundation mikeweirfoundation.com 1999-2000 built from a start-up the Jim McLean Golf Academy at Deer Creek, the #1 ranked golf school program in Canada (National Post) with renowned U.S. based instructor Jim McLean.   To contact Rob directly, he can be reached via email at rroxborough@thepulpitclub.com.   About Golf Industry Guru   Golf Industry Guru is an online education community that helps golf club owners and managers improve their people, their business, and their profits.  GIG's mission is to connect the people with the knowledge to the people who need it and be the number one online educational resource for every person working in the golf industry around the world.   For more information on GIG's product & services, follow us on social media and please visit us at www.golfindustryguru.com.     For additional details, please contact: James Cronk 604-889-4707 james@golfindustryguru.com

As the General Manager and Director of Golf at Revelstoke Golf Course, Dean Jackson takes the concept of growing the game to a whole new level and truly digs into it to improve his bottom line. During his time at Revelstoke, Dean has revolutionized golf in his community, increasing junior members from from 16 to 117 and intermediate memberships to 141 in 2016 to 280 in 2020 and is closing in on 300 for the upcoming season. Jason Logan from SCOREGolf gets down to what type of mindset it took to make this type of change and how other golf professionals can do the same.

In our 60th PGA of Canada podcast, PGA Head Professional Kate Weir is joined by Ted Talk speaker and CEO/Founder of Experience Investigators™ by 360Connext, Jeannie Walters. Kate and Jeannie expand on Jeannie's keynote presentation at the 2021 Tee Talks Live Digital Series and will uncover topics like how you can resolve your club or facilities micro moments, taking a proactive approach to build trust with your customers, supporting your seasonal employees at golf courses to live your customer promise, how to handle reviews on your club or facility, and so much more. As part of this podcast, sign up for free downloadable tools to help create a CX Mission and more at YearOfCX.com by visiting www.experienceinvestigators.com.

In the final episode of this eight part series, Brian and the gang focus on your personal brand. People do business with who they know, they like, and they trust. What is your personal brand? What are some of the top tips you can use to build your personal brand and grow your business?

How do you get your message out to your consumer? This podcast, Strong Coffee Marketing, focuses on how to select the right channel for your audience, understanding where your audience 'hangs out', and understanding your consumer personas.

Now that we have a sense of who our consumers are and what makes them tick from the last episode, Brian and the gang look for solutions into what each consumer is looking for and what the value YOU bring as a PGA professional to the consumer.

In Part 5 of this 8 part series, our friends at Strong Coffee Marketing discuss the common client personnas you see everyday in the golf industry.

Part 4 of the Value of PGA Professional with Strong Coffee Marketing focuses on your customers - knowing your customer and know what makes them tick to ultimately increase your bottom line.

Want to champion the idea of coaching to your adult students that are more familiar with traditional instruction?   Today's guest Sarah Dant has made that transition with her target market of adults, typically 60+ who now love the coaching programs she's put together.   We'll talk about why Sarah avoids using the words clinic and instruction and how's she's been able to build an amazing culture at her club.   If you feel intimidated by launching a new coaching program for your students Sarah shares the first steps she took 3 years ago.  It's a practical example you can look to if you're thinking  about starting a group coaching for students like Sarah has.   ABOUT SARAH DANT Since 2006, Sarah Dant has taught at Royal Poinciana Golf Club in Naples FL over the winter months and The Golf Club of Tennessee during the summer.   Over the past 15 years her coaching philosophy has progressed with influence from Dr Rick Jensen, Henry Brunton, Pia Nilsson, and Lynn Marriott.  Today she spends the majority of her week conducting small group coaching sessions and working with individuals on their personalized programs. 

In part two of this series, Strong Coffee Marketing shares how you can build your customers personas.

In part two of this series, Strong Coffee Marketing talks about the age old question....how can you as a PGA of Canada professional add more value to your customer base.

In this eight part series, Strong Coffee Marketing discusses the value of a PGA professional in the golf industry. Tune into this first episode for an introduction to the invigorating and inspiring series.

In this episode, PGA Professional Kate Weir talks with the dynamic, funny, and energetic Shawnee Harle. Shawnee expands on a previous piece she wrote for the PGA of Canada on communication practices, relevant both in sport and business. They discuss four major communication styles with the pros and cons of both, self awareness in coaching and CEOs, the pitfalls that destroys team chemistry and morale, and much more. Shawnee holds a Masters Degree in Coaching Studies and is a two-time Olympian as the former Assistant Coach for the Canadian Women's Basketball Team. She has over 25 years of elite coaching and leadership experience including the Rio Olympics in 2016, the Atlanta Olympics in 1996, World Championships in Australia and Turkey, Pan Am Games in Toronto, FIBA Americas in Brazil and Argentina, and the World University Games in China. Team Canada is currently ranked #5 in the world, their highest ranking ever. Shawnee was the Head Coach at the University of Calgary for 18 years. She joined UC after coaching at Brandon University for two seasons. Prior to that, she served as an Assistant Coach for the University of Victoria for three years as a full time student at the National Coaching Institute. Back in the day:) Shawnee was a basketball student-athlete at the University of Victoria and a member of two CIS National Championship teams led by coaching legend Kathy Shields. Recently, she worked for Basketball Alberta as the Director of Coaching Development and the Technical Director. Today she is a Master Coach Developer and Master Learning Facilitator for the National Coaching Certification Program where she trains and mentors both advanced and novice coaches from all sports. Since winning matters not only in sport but also in business, Shawnee has become a sought after corporate coach, life coach, mental toughness coach and motivational speaker. Her vast experience in the elite world of sport transfers directly to the boardroom where success is talent oriented and people driven. She is currently training corporate managers to become wise and insightful while leading their team to winning results.

In this podcast, PGA of Canada member Kate Weir sits down with Kris Hart and NextGenGolf team to discuss initiatives and drivers for millennial in golf. How do we attract more millennial? What do they look for in social engagements? And so much more.

Geno Auriemma is an 11 time NCAA Champion, won eight national Naismith College Coach of the Year awards and was head coach of the United States women's national basketball team from 2009 through 2016, during which time his teams won the 2010 and 2014 World Championships. In this podcast, Geno sits down with PGA of Canada member Kate Weir to discuss millennial, trends in young athletes, getting the best out of our youth, and challenges over his tenure as one of the most successful coaches in college sport. 

If you feel like your members or students aren't responding to your offers anymore, in this episode you're going to learn an amazing set up for a workshop that anyone can implement and create a lot of buzz around your course.   It's all about exposing your students to unique viewpoints or specialists outside of your own whether that's fitness, mental game, short game, or just an instructor that works a little differently than yourself.   Instructor Tony Ruggiero shares his structure for a half day workshop, the pricing, and how it's going for his students so far.   ABOUT TONY RUGGIERO   Tony is the Director of Instruction at the Country Club of Mobile as well as the Lead Instructor for The Dewsweepers Performance Academy at Sheraton Bay Point Resort in Panama City Beach Florida. Tony's notable students include PGA Tour Players Smylie Kaufman, Lucas Glover, and Zack Sucher; Web.com Tour Players Sam Love, Tom Lovelady, Robby Shelton and Wilson McDonald. Tony has had students appear on the 2014 and 2016 US Walker Cup Teams, and he currently has 7 players playing in the Southeastern conference. Tony has been the host of the Dewsweepers Golf Show on XM/Sirius PGA tour radio as well as terrestrial radio stations throughout the South for over decade!   In 2017 Tony was named Golf Magazines “Top 100 Instructors in America” as well as Callaway's Top 50 Elite Junior Coach in 2016 and 2015. In 2016 Tony was ranked the #2 teaching instructor in the state of Alabama by Golf Digest. In 2013 Edwin Watts recognized Tony as a Top Instructor.

We sit down to talk with Todd Halpen about his business, how he's marketing, and what programs are working best for him in Calgary.  Todd uses a lot of Eduffi with his clients to build stronger relationships and help guide their learning process a bit more as a coach.  He talks about how he's creating more of a coaching atmosphere by using this piece of tech and it improve referrals from students. Asking yourself why students aren't talking about you on social media?  Maybe you haven't given them the content and stories to make posting and sharing easy.  Todd talks about what kind of posts on Instagram have helped him best reach students and grow his business.   ABOUT TODD HALPEN Todd has spent 27 years dedicated to the game of golf. With an extensive competitive, instruction and business career in the game, Todd's experience is second to none. Having competed on the PGA Tour Canada, PGA Tour, international amateur events, his playing experience gives him an advantage over other teaching professionals that either don't compete anymore, or never really did.   His work building the Swinkey (now Golfers Toolbox) from 2009-2013 has him more connected and researched than instructors twice his age. The Swinkey is the only training tool to receive a perfect score. He continues to train every day for competitive golf, and competes across Alberta and the rest of Canada every year. Not many other instructors can do this.

Learn from 2013 teacher of the year, Rob Houlding as we walk through his evolution of indoor golf facilities and dive into all the details you need to know if you're thinking of launching your own.  We talk about everything from a set up to just get you started through Rob's current facility and what his set up looks like today. First Step: Know your audience!  What do they want and will they be interested in training year round?  Rob's market was (and still is) high performing juniors and elite performers and they were already practicing and playing year round, so adding the indoor facility was a no brainer. Space and Environment: You control your environment and every aspect of the students experience, make sure to engage and inspire students with your space.  In his first space Rob didn't pay much attention to the environment and quickly realized it was pretty boring. After that he's always place an emphasis on making things more “golf like” even though student are indoors.  Rob shares the exact dimensions and layouts he's tried over the years and walks through his best suggestions for getting started (plus ideas on budgets as well). Technology:  We look at what the minimum amount tech Rob recommends and potential budget in place for just getting started with your first facility.   Business: There's more revenue that can be generated besides just instruction with an indoor facility.  Rob shares the top ideas that have worked at his different facilities over the years.  Finance: We run through the numbers and talk about how to make this all work in the real world. 

Welcome to the third episode of "Hit your Second Shot First" with 2017 PGA Teacher of the Year Paul Horton and his close friend, Bruce Dowbiggen. In this episode, Paul and Bruce head to the practice green at Heritoage Pointe Golf Academy for a crash course on Aim Point Putting, Paul's latest news of being affiliated with Golf Channel Academy, a segment of Paul's Pointers, and so much more.

In this episode, Paul Horton and Bruce Dowbiggin head to the teaching tee - they talk about how to prepare for a season of teaching. Paul provides his insights as PGA professionals prepare for the peak season of providing the best lessons possible to your students. Knowing your student, their background, and who they are to mold your lessons over the summer months. Paul also lists the teachers and books who have influenced his teaching and what he recommends to fellow PGA professionals.

In this episode, radio host in Calgary Bruce Dowbiggen sits down with 2017 PGA of Canada Teacher of the Year, Paul Horton. They discuss preparing for the new season - guideance on purchasing new equipment as a customer, assessing Canadian PGA and LPGA players, and much more.

This podcast will dive into business of retail and the impact on our business and gives us some ideas on how we can may changes to stay relevant and thrive. James will talk about business disrupters - why you should know who they are and what they are doing.

2017 Ben Kern Coach of the Year, Paul Horton will explore everything from inner game of golf, innovation in equipment, and the influencers who shares Paul's approach. In this episode we learn more about Paul and his background that led him to being named a Top 50 Golf Instructor in America and PGA of Canada Teacher and Coach of the Year. Paul also discusses the impact George Knudsen, Ben Kern, Moe Norman, and others had on his career,  learning from a sport psychology in his father, and career moves he made to lead to his successful career as a teacher and coach amongst many other topics.

  2017 Murray Tucker Golf Professional of the Year Andrew Steep sits down with longtime friend and mentor George Sigurdson, Founder and President and Founder of Sigurdson Financial in Winnipeg, MB. Andrew and George discuss customer service excellence within the industry, outside the indusrtry, and key learnings to ensure your customer is a return customer. As an avid golfer, George shares his experience as a customer in the industry and areas he sees PGA members can improve the experience from his wealth of experience in the financial sector.

You have an awesome program set up for your junior golfers but how do you get people to sign up?  Learn the marketing strategy Will Robins uses to fill up his Path to College golf program and get the word out about his academy.  You'll hear some of the core principles of Will's program they communicate with parents and juniors so they buy into the entire process.  Looking for a good tagline example?  How about Will's “Champions in golf and life”  Struggle when it's time for the sale and the dreaded “pitch”?  We talk through some solid sales advice and hear an example of how to transition someone from interested to sale.   ABOUT WILL ROBINS  A native of the United Kingdom, Will has been passionate about golf his entire life.  After sustaining an injury that prevented him from continuing his career playing professionally on tour he began teaching golf lessons. He quickly realized traditional instruction did not work, so he developed the coaching program model and got truly amazing results with his average player dropping 11 strokes in just 10 weeks.  Will helps golf professionals realize the outstanding results he's been able to achieve while removing the cumbersome administrative work by implementing RGX's proprietary software system.

What keeps younger boys engaged in the game of golf is probably going to be different than the learning environment most beneficial for girls.  Today we talk with Ann Carroll who is the former Development Squad Women's Coach for Team Canada and now Teaching Professional at Lambton Golf & Country Club about some ideas for becoming a better instructor and coach to junior girls.  Ann shares a typical training session breakdown and some of the key elements to keep girls engaged during learning and interested in golf and hopefully answering some of your questions like. Should you separate body and girls in programming? How should you structure a coaching session to keep girls engaged the entire time? What are the different motivational factors between boys and girls golfers? How to change coaching and teaching based on age of students What does an effective jr coaching session look like?