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Description: The Embodiment Coaching PodcastA twice-weekly conversational offering for coaches, embodiment teachers and anyone who sees the body as more than a hunk of meat.Embodiment Unlimited hosts Mark Walsh, Karin Van Maan and Christina Dohr interview leaders and innovators from embodied disciplines. Mindfulness, trauma therapy, martial arts, meditation, somatics, yoga, and movement practices generally, are all discussed, with educators, academics and experts from around the world. The flavour is usually light-hearted and practical.Website:www.embodimentunlimited.comTakeaways: The podcast review emphasizes the importance of knowing your podcast's purpose and audience. They mentioned networking but later said they would judge their success by gaining more business. Audio quality is crucial; a muddy introduction can deter potential listeners significantly. All the pre-recorded spots needed improvement. Networking through podcasting can be as valuable as achieving high download numbers. Hosts should strive for engaging dialogue rather than a formal question-answer format. Clear calls to action are essential for directing listeners to your offerings effectively. Using storytelling effectively can enhance listener engagement during interviews and discussions. We both thought things "picked up about 13 minutes when you got to a topic that inspired a little more passion in the guest, and the conversation became a little more conversational and casual.The courage to talk about some topics that people may shy away from was a positive step. People love opinions, and living of fear of upsetting people is no way to live. There is a name for those people, "Not your target audience."The website would look better with the newer version of the Libsyn player. The follow buttons could be a bit more uniform and update date. The website has a lot of options and was organized in a way that kept some white space. There are a fair number of options for navigation, and you might consider moving some of those to a sub-menu to avoid paralysis by analysis. Links referenced in this episode:podcastreviewshow.compodcasttalentcoach.comschoolofpodcasting.comembodimentunlimited.compodcastconnect.apple.compodcasters.spotify.comCompanies mentioned in this episode: AuphonicWe Make Podcasts BetterGet your show reviewed and get honest, constructive feedback from two podcasting veterans.Podcast Review Show

If you're hearing this episode it means there is line to have a first impression review at the Podcast Rodeo Show. Want a FULL review? Check out the new show at www.podcasthotseat.com where you get a full review AND a free month at the School of Podcasting.Want two consultants for the price of one? Check out Podcast Review Show.The Goal Of This ShowThis show aims to help you make the best episodes and grow your downloads. If you'd like a deeper dive here are some additional servicesGet Your Podcast ReviewedProfit From Your Podcast BookPut Dave In Your PocketSubscribe and Follow the Show Listen to Podcast Rodeo Show: Reviews and First Impressions of Your Podcast Mentioned in this episode:Thanks To the FollowingRenewed Mindsets https://www.renedmindsets.com Become a supporter today!Thanks Dave

Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham. We will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence.Want a turn in the Podcast Hot Seat? See www.podcasthotseat.com/storeGot Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityNoseyAF PodcastStephanie Graham's WebsiteFollow the Nosey AF showPodcast Talent Coach Show 500Podcast Rodeo ShowPodcast Hot SeatPodcast Review ShowProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Month

Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham, who will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence. Want a turn in the Podcast Hot Seat? See www.podcasthotseat.com/store Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.  Share Your Thoughts   Mentioned In This Episode Join the School of Podcasting Community NoseyAF Podcast Stephanie Graham's Website Follow the Nosey AF show Podcast Talent Coach Show 500 Podcast Rodeo Show Podcast Hot Seat Podcast Review Show Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  

As we celebrate 500 episodes of Podcast Talent Coach, I want to share with you six mentors who have shaped my journey over the past 10 years. LEARNING FROM MENTORS I learned long ago that I don't know everything and never will. Every experience is an opportunity to learn something. Conferences and conventions are always such a powerful experience for me. Many people say they rarely go to the session and instead have conversations in the halls. I can understand that. But, I think they are missing the power of the collective mind. Mingling in the halls during a conference will definitely grow your network. It has a place in your business. However if you skip all the sessions, you are missing ideas that could take your business to an entirely new level. We would attend the Country Radio Seminar every year in radio. I would travel with my music director for the station. During the day, we would take in all the sessions of the conferences. At night, we would split up to attend events and network with artists and record labels. From the sessions, we would learn new ideas to implement with the stations. At night, we would network with people who could help us implement those ideas. Then one day our company decided it wasn't necessary for both of us to be there. That single decision cut our learning in half and diminished the networking we were able to do. The company thought the conference was nothing but a party. It may have been for those who spent all of their time in the halls. When you're learning from mentors and expanding your thinking, things are possible beyond your imagination. These six mentors helped my achieve levels bigger than I every dreamed. It is my hope that these nuggets spur some new ideas for you as well. DAN MILLER The first is the mentor who has influenced my life the longest. Dan Miller's book and podcast "48 Days To The Work You Love" inspired me to follow my dream and start my own business. Dan is author of the New York Times best-selling 48 Days To The Work You Love and Wisdom Meets Passion, No More Dreaded Monday and An Understanding Heart. His 48 Days Podcast consistently ranks in the top 1% of all podcasts worldwide and his 48DaysEagles.com community is viewed as an example around the world for those seeking to find – or create – the work and the life they love. His podcast sits at the center of his multiple streams of income. Unfortunately, we lost Dan in January of this year after a very brief battle with cancer. Dan's attitude through that entire struggle was impressive and uplifting. He kept asking as he always did, "What does this make possible?" Dan saw the silver lining in every cloud. He was an amazing man and a mentor to me in so many ways. Dan joined my on Episode 466 to discuss multiple streams of income. You can find the episode at www.PodcastTalentCoach.com/466. DAN'S NUGGETS Here are a few nuggets from that episode. Resilience in the Face of Adversity: "When we hit Covid and I couldn't have live events for a couple years there, that had been a big resource for us, a big revenue stream, but not being able to have live events, it didn't really affect us. My revenue continued to go up because we made content available to people in other ways that they could experience, even if they didn't come to Franklin, Tennessee."— Dan Miller 00:24:39 – 00:25:03. Life Reassessment in Midlife Careers: "What surprised me is I had doctors and dentists and pastors and engineers and accountants showing up and why you guys here? And it was like, well, we're doing okay. You know, everybody looking in from the outside to see us is doing okay, but I don't think this is it."— Dan Miller 00:26:29 – 00:26:45. How to Turn Your Writing into Income: "How do you take just a raw idea and turn it into real income? But those came directly from people asking, how do I do that?"— Dan Miller 00:30:42 – 00:30:50. Easy Income Streams for Podcasters: "The easiest next step is coaching. Because if you have a podcast and you're talking about personal development and growth or business success or how to scale or those things, you're inevitably going to have people ringing your doorbell saying, can I talk to you?"— Dan Miller 00:44:47 – 00:45:43. I'll always cherish everything I've learned from Dan and all the inspiration he provided. You can find more about Dan at https://www.48days.com. MARC MAWHINNEY The next mentor who has been a big influence on me over the past decade and 500 episodes was one of my very first coaches. Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. Marc has been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. He is a master at joint venture partnerships. I discovered Marc through his Coaching Jungle Facebook group and he soon became my coach. He taught me the power of sending a daily email. Our coaching sessions helped me refine my offers and get my business to the next level.  Marc appeared on episode 333 with me to discuss the power of joint venture partnerships. You can find the episode at www.podcasttalentcoach.com/333. MARC'S GEMS Here are a few gems Marc shared during our conversation. Stand Firm on Your Beliefs: "Sure, you're going to turn some people off, but you're going to attract the people who you want to attract, and that's exactly what you do."— Marc Mawhinney 00:16:25 – 00:16:31. The Importance of Community for Coaches: "Whatever you do, you need a place to gather your potential clients. You know, people to get to know, like and trust you."— Marc Mawhinney 00:20:27 – 00:20:34. Viral Topic - The Power of Community: "I can't count how many times someone said to me, mark, I love your Facebook group. It's helped me so much the last few years."— Marc Mawhinney 00:20:55 – 00:21:44. I can't thank Marc enough for pointing me in the right direction with his coaching. Find Marc in his Coaching Jungle Facebook group. CINDY J. HOLBROOK One day Marc was invited to participate in a giveaway. It didn't fit in his marketing plan at the time, so he sent the organizer to me feeling we might work well together. That organizer was Cindy J, The Visibility Wiz. Not only did I participate in her giveaway, Cindy soon became my next coach and she's one of the best in the business. Cindy guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority. She has been coaching since 2009. Through our work together, Cindy taught me the power of visibility, how to use giveaways to grow my list, and ways to partner with others.  She is simply an all around great person. I love her to death and really appreciate all she has given me over the years. Cindy was on episode 479 of Podcast Talent Coach to talk about visibility. You can find the episode at www.podcasttalentcoach.com/479. CINDY'S SUGGESTIONS Here are a few things we learned in that episode. From Social Services to Coaching Success: "But I have all this knowledge of the online world that I utilized to get clients. And, I was able to leave social services within 2 years of becoming a coach, and that's when I started attending a lot of events. And people were constantly coming up to me."— Cindy J. Holbrook 00:20:23 – 00:20:41. Title: Maximizing Advertising DollarsQuote: "My advertising dollars goes towards participating in giveaways or speaking in front of people, you know, being a sponsor at events. That's where my advertising dollars go because I get more return on my money that way."— Cindy J. Holbrook 00:35:04 – 00:35:18. The Power of Collaboration: "I didn't start collaborating with other experts till, 2014. And that's what finally pushed me over to 6 figures was whenever I started collaborating with other experts."— Cindy J. Holbrook 00:39:11 – 00:39:24. How to Boost Your Business Today: "If you start doing something every day, you make sure you do at least 1 money making activity Monday through Friday or whatever your workdays are. You're going to start seeing an increase in everything, in visibility, influence, and profits."— Cindy J. Holbrook 00:42:44 – 00:42:58. Cindy is amazing when it come to leveling up your visibility. Find her online at https://www.cindyjholbrook.com. IMAN AGHAY After I was working with Cindy for a few months, she suggest I attend Collaborate. It was an amazing 3-day event to meet JV partners. This one event changed my business more than I could ever have imagined. At the time, Collaborate was run by Iman Aghay and Rich German. Iman has been so influential in so many aspects of my business. Through this event, Iman taught me how to properly joint venture with others. He has taught me how to create my courses and events. More importantly, Iman showed my how to sell what I do. Iman Aghay is a serial entrepreneur, international speaker, and a nine-time #1 best-selling author. He is best known as the co-founder of Actionera, a platform that assists experts in building mobile apps to enhance their income and impact. Iman hasn't been on the podcast. However, I did a deep dive into finding promotional partners using everything Iman taught me. You can find that in episode 391 at www.podcasttalentcoach.com/391. IMAN'S INSPIRATION Here are few takeaways from that episode. How to Skyrocket Your Podcast Growth: "Just imagine how your podcast and your business could grow if you could find 40 partners who would be willing to promote you to their fans, to their tribe, to their followers."— Erik K. Johnson 00:01:07 – 00:01:14. The Best Part of Pitch Refinement: "But the best part is everybody in the circle's on the same page with regard to who talks, what they talk about, how long they talk. There's no pressure. You don't need to awkwardly walk up to anyone to strike up a conversation like you would in a at a networking event."— Erik K. Johnson 00:06:20 – 00:06:38. Power of Partnerships: "I've been able to grow my email list from about 500 to nearly 4,500. My podcast downloads have doubled. I've made affiliate commissions from promoting those partners, and I had partners promote my courses and my coaching to their audience as well just to help me grow."— Erik K. Johnson 00:10:08 – 00:10:30. The Power of Partnership: "If you wanna go fast, travel alone. If you wanna go far, travel together."— Erik K. Johnson 00:10:53 – 00:11:01. Iman Aghay is an amazing online marketer. He is also the co-owner of Actionera. It is a platform to help you build your own mobile app. Find details on Collaborate at www.podcasttalentcoach.com/collaborate. You can learn more about Actionera at www.podcasttalentcoach.com/actionera and find Iman at https://www.imanaghay.com. JIM PADILLA While I was attending one of the Collaborate events, Iman invited a guest speaker to that event. That guest talked a lot about actually making sales. He was Jim Padilla and he is my fifth mentor on this journey. Jim is a Global Impact Strategist & Investor and the founder and CEO of Gain The Edge. It's a done-for-you provider of industry-leading sales systems and unicorn sales professionals. Jim co-heads Gain the Edge with his amazing wife, Cyndi Padilla. The two of them have generated over quarter billion dollars in sales for a long line of high-level entrepreneurs. Jim's mission is to help purpose-driven thought-leaders untangle themselves from the day-to-day minutiae of seeking leads and sales, so they're free to amplify their impact - while scaling their business! Shortly after getting into Jim's world, he became my coach. Jim helps me build my sales systems and strategies. I've gone from being an entrepreneur to actually running a business. The transformation has been amazing. Jim joined me on episode 465 to discuss making sales. If you want to increase your sales, find this episode at www.podcasttalentcoach.com/465. JIM'S GENIUS Here are few nuggets from my conversation with Jim. From Struggle to Success: "And little did I know that, you know, 20 years later, I'd be making 1,000,000 of dollars teaching other people how to read the room and how to bend influence in their direction so you can be asset instead of a threat to the people who show up in your world, and then they wanna be able to buy from you and give you their credit card."— Jim Padilla 00:12:06 – 00:12:58. The Core of True Expertise: "What people need to dive into is they understand that you're an expert, but they really need to understand who you are as a person and why what you do matters."— Jim Padilla 00:19:07 – 00:19:11. Seeing Opportunities in Chaos: "All they see is all the problems that are in the world are truly just opportunities waiting to be solved if you know how to talk about it and know how to articulate it and to see things differently."— Jim Padilla 00:24:57 – 00:25:04. Maximizing Your Existing Network: "Most obvious buyers you have are the people who already bought from you."— Jim Padilla 00:44:07 – 00:44:10. Jim and Cyndi are amazing. Find them at https://www.gaintheedgenow.com. DAVE JACKSON The last mentor I want to share with you is the guy who became the inspiration for this podcast. In 2013 I was writing articles about podcasting for New Media Expo. Out of the blue, I got an email from Dave Jackson at the School of Podcasting. He was interested in having a conversation to see how we might support each other. During that conversation, Dave said he loved my articles. Then he asked why I didn't have a podcast of my own. Great question, Dave. If I'm writing about podcasting, shouldn't I have a show of my own. Shortly after that conversation, this show was born. And our friendship has continued over the years. Dave Jackson launched the School of Podcasting in 2005. He was inducted into the Podcasting Hall of Fame in 2018. He is the author of the book, Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. Over the years he has launched over 30 different podcasts with over 4 million downloads. Dave and I currently co-host the Podcast Review Show where we help podcasters improve. You can find that show at https://www.podcastreviewshow.com. Dave was a guest on episode 485 to talk all things podcasting. You can listen to that episode at www.podcasttalentcoach.com/485. DAVE'S BRILLIANCE Here are a few takeaways from my conversation with Dave. Viral Topic: The Importance of Mic Technique: "When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that."— Dave Jackson 00:32:58 – 00:33:07. The Blue Yeti Misconception: "Technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else."— Dave Jackson 00:33:44 – 00:33:57. Mastering Freelance Success: "If I'm trying to position myself as an expert, I either want to interview people who know the people that should be hiring me or in some cases, just interview the people who should be hiring me."— Dave Jackson 00:37:54 – 00:38:03. Big thanks to Dave Jackson for all the help and inspiration over the years. Find Dave at www.SchoolofPodcasting.com. FIND YOUR MENTOR Those are six mentors who have had the biggest impact on my journey. There are so many other people who have inspired, helped, and collaborated with me over the years and through these 500 episodes. I would never have enough time to name all of them. From my wife Jen, to Jon Fugler and the various members of our mastermind over the years. From the clients, partners, and supporters, each has played a part in this journey. But most of all, I want to thank you. Without your support week after week and episode after episode, this show would never have reached 500 episodes. Thanks for being here. Thanks for allowing me to be part of your podcast journey. Let me know how I can help. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing your WHY before changing a podcast's identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. ParticipantsScott From What Was That Like https://whatwasthatlike.com/  Rick from Renewed Mindsets  https://www.renewedmindsets.com/  York from Welcome To Earth Stories https://welcometoearthstories.com/  Mark from History of North America https://www.markvinet.com  Tyler from Crying is Manly https://cryingismanly.com/  Ralph From Ask Ralph https://www.askralphpodcast.com  QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question  Follow the Show and Never Miss an Episode on: Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.    Mentioned In This Episode Quick and Dirty Tips  https://www.quickanddirtytips.com/ Mike Rowe  https://www.mikerowe.com  Podcast Review Show https://www.podcasterviewshow.com  Podcast Rodeo Show: https://www.podcastrodeoshow.com  Buzzsprout https://supportthisshow.com/buzzsprout (aff) Captivate https://supportthisshow.com/captivate (aff) Libsyn https://supportthisshow.com/libsyn (use code sopfree aff) Chapter Markers: 00:00:00 - Rebranding  00:00:36 - Opening  00:01:17 - The Question  00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/  00:03:37 - Rick from Renewed Mindsets  https://www.renewedmindsets.com/  00:05:51 - York from Welcome To Earth Stories  https://welcometoearthstories.com/  00:08:27 - Mark from History of North America https://www.markvinet.com  00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/  00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com  00:12:02 - Quick and Dirty Tips  https://www.quickanddirtytips.com/  00:13:30 - Switching Out Key Players  00:15:06 - Dave on Mike Rowe  https://www.mikerowe.com  00:16:06 - The AC/DC Fact  00:17:31 - The Way To Win  00:18:48 - Scott Made Changes Based on Community Feedback  https://www.whatwasthatlike.com  00:20:59 - Join the School of Podcasting  00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com  00:22:20 - Why Rebrand?  00:23:30 - Why I'm rebranding One of My Shows  https://www.podcastrodeoshow.com  00:24:10 - Stupid Mistakes  00:25:08 - New Plan  00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com  00:29:22 - New Show Your Podcast Website  https://www.yourpodcastwebsite.com  00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff) 00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff) 00:31:39 - See Picture Change  00:31:51 - Back To Normal  00:32:44 - Why I Rant About YouTube  00:35:26 - Question of the Month https://www.schoolofpodcasting.com/question  00:36:27 - Live Appearances https://www.schoolofpodcasting.com/where  00:36:58 - Follow the Show  https://www.schoolofpodcasting.com/follow  00:38:16 - Join the Community https://learn.schoolofpodcasting.com  00:39:06 - Bloopers  This show originates at https://www.schoolofpodcasting.com/929   

On this special episode of the Podcast Review Show, my co-host Erik K Johnson and I take a step back from our regular podcast reviews to delve into an intriguing topic—why so many podcasts fail to make it past the 7-episode mark. We discuss the very real phenomenon of podcast burnout and explore the reasons behind it. From the misconceptions around the amount of work involved in podcasting to the challenges of growing an audience and generating revenue, Erik and I share our own experiences and insights.By sharing practical tips and shedding light on common pitfalls, we hope to provide valuable perspectives for podcasters who may be grappling with similar challenges. So if you're a podcaster looking for advice on understanding the dynamics of podcasting, avoiding burnout, and growing your show, this episode is for you. Tune in as we uncover the reasons why many podcasts fade away and how to overcome these hurdles to keep your show thriving.Get a Review of Your ShowYou select an episode to listen to, and Dave and Erik listen to it and go over it with a fine tooth comb along with your website, branding, audio quality, flow, and much more.Podcast Review Show Meet Your HostsDave Jackson from the School of PodcastingErik K. Johnson the Podcast Talent CoachChapters00:00 Why Podcasts Fade Away and How Coaching Can Help00:44 No Line No Waiting01:16 What We Do Here01:53 Why Most Podcasts Fade Away02:06 7 Episode Hurdle04:46 1. Harder Than You Thought05:30 Our Episode Process09:14 2. It Grows Too Slow10:37 18 Million Downloads14:14 It Doesn't Generate Income Quickly16:53 How Many Downloads Do I Need?18:19 Meausring Success19:10 What Is Your Purpose20:14 An Outside Viewpoint Will Spot Things You MissMentioned in this episode:The Power of Podcasting NetworkLooking for more shows about podcasting? Check out the Power of Podcasting Network.Power of Podcasting Network

  Few things will light the fuse on a variety of emotions, perspectives and life directions faster and deeper than FEEDBACK. How many of YOU ask for take in and - then DO SOMETHING WITH IT? How many of you have the proverbial "SHIELDS UP" moment when you receive (especially CONSTRUCTIVE) feedback? As always, it's time to THROW DOWN, Discuss, Rise and SHINE in Podcasting as Mike and Bryan talk about this and a whole lot more inside this episode of The Podcast Gauntlet!   The ultimate success for every podcaster – is FEEDBACK! Be sure to take just a few minutes to tell the hosts of this podcast what YOU think over at Apple Podcasts! It takes only a few minutes but helps the hosts of this program pave the way to future greatness! Not an Apple Podcasts user? No problem! Be sure to check out any of the other many growing podcast directories online to find this and many other podcasts via The Podcaster Matrix!       The Podcast Gauntlet Podcast Connection Links:   Connect with The Hosts (and View Direct Contact information Below!)   Subscribe to This Podcast & Listen Now!      Subscribe, Like, and Share Everywhere! Help The Podcast Gauntlet Grow!   The Shownotes for this Episode of The Podcast Gauntlet: -- What is "Constructive Feedback?" https://www.valamis.com/hub/constructive-criticism -- Why is Constructive Feedback So Important? https://www.snagajob.com/blog/post/constructive-criticism-is-a-good-thing-really -- What is "Amazon Turks?" https://www.mturk.com/ -- -- The "24-in-60+!" - Fast & Humorous Reviews of The Hit Fox Show, "24": https://soundcloud.com/2guystalking -- The Fast-Talking Guy from The 1980s, "Motormouth" John Moschitta: https://mediafeed.org/worlds-fastest-talker/ -- What is the Origin of the Word Cornucopia? https://www.etymonline.com/word/cornucopia -- Dave Jackson & Erik Johnson's Podcast Review Show: https://www.podcastreviewshow.com/ - The Perspective Review of The Fugitive Perspective Review - Reviewed by Dave Jackson & Erik K. Johnson: https://www.podcastreviewshow.com/what-cops-watch-1/ The Episode They Reviewed: WhatCopsWatch Perspective Review of: The Fugitive: https://www.2gtdatacore.com/2gtallyoucaneat/the-fugitive-1993-a-perspective-review - The Curious Goods - Reviewing "Friday The 13th: The Series" Episode By Episode - Reviewed by Dave Jackson & Erik K. Johnson: https://www.podcastreviewshow.com/curious-goods-1/ -- The Episode They Reviewed: The Curious Goods Podcast Reviewing Each & Every Episode of Friday The 13th: The Series: http://CuriousGoodsPodcast.Com -- Upkeep Home Warranty Company: https://upkeepstl.com/ -- Mr. FixIt - Home Maintenance Company: https://www.misterfixitstl.com/ -- Why iTunes Reviews are So Important for You: https://www.soundguys.com/why-apple-podcast-ratings-important-31738/ -- Why iTunes Reviews Aren't Important for You: https://venturebeat.com/mobile/apple-has-a-problem-with-user-reviews-it-still-doesnt-care/ -- How do YOU handle "Constructive Criticism" in your everyday/work life? Connect with and tell Mike & Bryan all about it via the Podcast Gauntlet Website Now! http://PodcastGauntlet.Com -- Interested in Getting the Same Super-Cool Gear that Mike & Bryan are Using? check out the GEAR Now! https://2guystalking.com/gear -- Podcast Editing is Modern-Day Magic: Ready to Have YOUR Podcast Edited? http://EditorCorps.Com REMEMBER: You can listen to the EDITED version of this program right now at: http://PodcastGauntlet.Com   Tell Us What You Think of This Episode of The Podcast Gauntlet: Few things are more valuable than feedback. We talk about a LOT of hot-topic subjects inside The Podcast Gauntlet and now - it's time for YOU to THROW-DOWN! Tell us what you think, give us YOUR perspective and we'll be sure to incorporate your input and perspective into another great All-Fan Input episode!     The Hosts of this Program:

Dr. Brad Miller is writing a book and wanted to start building and audience so he launched the show Beyond Adversity with Dr. Brad Miller. His current description in Apple Podcasts is:Beyond Adversity with Dr. Brad Miller is all about the belief that every person has a God-given promised life of peace, prosperity, and purpose. And that you must implement a planned pathway with the proper people to quickly overcome adversity and depression to achieve that promised life. Dr. Brad Miller teaches practical strategies to defeat depression and live a life of joy as well as interviews successful people who have overcome great adversity to arrive at a place of peace, prosperity and purpose.His website is https://www.drbradmiller.com/What We Liked About ItThe intro had a nice vibe with the music. You introduced the guest before the intro clip so people had the context of who he was.You had a nice transition into the interview. The website has a nice clean look. The audio sounded good.You did a good job of promoting future episodes.What We Thought Needed TweakedYou introduced the guest multiple times. Once is all we need.Your guest somewhat ran away with the interview. Instead of making it a three-part interview, identify the key turning point, and get to that content as quickly as possible. Leave the rest on the editing room floor.While the guest fit one of your "D's" (Depression), the stakes weren't very high in a way that made me wonder, "What is going to happen next."Have a lead magnet for your newsletter. Give them a reason to sign up.The audio had some "interesting timing," which you later explained was caused by a cold. Mentioned in this episode:Get Your Podcast ReviewedLooking to take your podcast to the next level? Want to get honest feedback and valuable insights from experienced professionals in the industry? Look no further than the Podcast Review Show! Dave and Erik have years of experience in the podcasting and radio world, and we know what it takes to make your show stand out from the crowd. When you order a review from Podcast Review Show, you'll get in-depth feedback on everything from your content and delivery to your production quality and marketing strategy. But we don't just offer criticism - we also provide actionable tips and advice on how to improve your show and reach more listeners. Whether you're a seasoned podcaster or just starting out, our reviews will give you the tools you need to take your show to the next level. So why wait? Order your review today and start growing your podcast audience like never before. With Podcast Review Show, you'll be on the path to podcasting success in no time!Podcast Review Show

Unlocking the Secrets of Podcast MonetizationSo many webinars are boring, and let's face it you never watch those replays. What is the answer? A laser-focused workshop that helps you take the steps to come up with a strategy for your show. It's happening on December 17th see https://podcasttalentcoach.com/sopYou will build your monetization strategy in three hours. The workshop is limited to 12 participants to ensure you get lots of help. The organizer is Erik K Johnson ( the Podcast Talent Coach ). Erik has over 30 years of radio, and is also the co-host (with me) on the Podcast Review Show.Today We Talk AboutThe biggest challenges podcasters face.1:49 The four steps of the sales process.4:12 Why I'm only allowing 12 people in the workshop?How many webinars have you put into use to actually move your business forward?For more information about the workshop CLICK HERE.Are You Making This Podcast Mistakes That is Costing You Sales?I'm seeing more and more of my coaching clients that are sending their listeners to the very basic website from their media host when all the "magic" of products and services along with newsletter sign-ups are on their own website. Treat each episode like a blog post and take your episode description and post it on your website and then embed the player into that post (along with buttons to subscribe and follow). The magic is happening on YOUR website. When people link to it, it may boost YOUR SEO, and it may then increase your time on site (which Google pays attention to). If you're not sure what I'm talking about you can "pick my brain" as I am not doing coaching without calendars. See daveinyourpocket.comMentioned In This ShowSchool of PodcastingMentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session

For my 400th episode, I've reached out to 7 of my favorite podcasters to share the strategy they use to grow their business. THE BEGINNING This podcast actually started as a blog. After writing for a few months, Dave Jackson from School of Podcasting reached out. Dave is an amazing, generous expert in the podcasting space. I had listened to many of his episodes and knew what he was all about. One Saturday afternoon in 2013, Dave and I jumped on the phone. He told me he saw my stuff on the New Media Expo blog and liked what I was offering. Over the next hour, Dave and I talked about our past, what we were doing online and our visions for the future. We realized there were many ways we could help each other. At one point, Dave asked why I didn't have a podcast. Great question. Podcasters would probably be more interested in listening to a podcast rather than reading a blog. So, I pivoted. On that call, I decided I would launch my own show to help podcasters improve their content and give them more confidence in their show. The first episode of Podcast Talent Coach was published on July 19, 2013. I'd love to say I've published a show every week since. But, that's not the case. I've had plenty of battles with Impostor Syndrome and motivation. There was one summer early on when I wasn't sure I was on the right path. No new episodes were published for a few months. I finally got back on track and have been publishing fresh content ever since. INTERVIEWS Most episodes of the show have been solo shows. Just me sharing information to help you transform your information into entertainment. On Episode 100, I had the first voice on my podcast that wasn't mine. That episode featured other podcasters asking questions. Episode 204 featured my first pseudo-interview. It was actually a coaching sessing with Tony Muckleroy of Jeep Talk Show. This actually became one of my most popular episodes. Probably because Tony is so great. My first real interview happened on Episode 276. Zoe Routh joined us to talk about the ways she uses her podcast to grow her business. Over the years, I've interviewed a few other experts. But, most of my episodes are still solo shows. Teaching has been my strategy. This may change in the future. After 400 episodes, I'm starting to feel the itch to talk to others. That's the great thing about podcasting. It's your show. You can do anything you'd like. You make the rules. We'll see how things go. I just want to thank you for being on the ride with me. GROW YOUR BUSINESS On this episode, 7 of my favorite podcasters will share their strategy to use their podcast to grow their business. DAN MILLER When I first started my online journey, I started following Dan Miller. He is the best selling author of 48 Days To The Work You Love. He hosts the 48 Days podcast as well. I discovered Dan through Dave Ramsey. The year isn't so clear, but I believe the first product I purchased from Dan came in 2011. Here is Dan sharing how his strategy to use his podcast to drive his business. Thanks, Dan. Find Dan Miller at https://www.48days.com/listen/. DAVE JACKSON As I mentioned, Dave Jackson was instrumental in the creation of this podcast. He and I also host the Podcast Review Show together. You can find that at https://www.podcastreviewshow.com. Dave also uses his show to drive his business. Thanks, Dave. You can find Dave Jackson at https://schoolofpodcasting.com/episodes/. JON FUGLER While growing my business, I discovered Internet Business Mastery. While in that group, I met Jon Fugler. Jon wanted to start a mastermind and was looking for members. I took him up on the invitation. On February 18, 2017, I was sitting in the parking lot of the ice rink on the campus of Iowa State University. My son was there for a tournament. This was our first mastermind call. Over the years, our mastermind had a variety of members. But, Jon and I have been consistent since that first call. Jon has radio experience just like me. He played college baseball as did his boys. At the time, Jon was running Recruit Me to help students land college sports scholarships without hiring an advisor. He has a great story of getting out of that business and into his faith. Here is Jon. Thanks a ton, Jon. You can find Jon Fugler at https://www.freshfaith247.com. MARC MAWHINNEY There always comes a time when you realize you don't know what you don't know. That's when you need a coach. That came for me in March of 2019. Marc Mawhinney runs the Coaching Jungle Facebook Group. He hosts the Natural Born Coaches podcast and is an amazing coach. I discovered Marc while working through a program to improve my sales. One of the instructors in that course recommended Marc. I joined his group, listened to his show and hired him as my coach. Here is Marc's strategy to drive his business with is podcast. Thanks, Marc. You can find Marc Mawhinney at https://www.naturalborncoaches.com/episodes/ MIKE VAN PELT Mike Van Pelt and I connected in 48 Days Eagles with Dan Miller. I helped Mike launch his True Man podcast. Mike has a huge heart and helps men with his coaching. Here is Mike sharing his strategy to grow his business. Thanks, Mike. You can find Mike Van Pelt at http://truemanpodcast.com/. MICHAEL GRIFFITHS I am always looking for great ways to grow your audience and business. While working with Marc Mawhinney, I started pursuing joint venture partnerships. The power of partnerships is amazing. Referrals are also an amazing way to get in front of your ideal customers. One day on Marc's podcast, I heard Michael Griffiths. He is the founder of Referral Marketing Guru and hosts the Get More Referrals Today podcast. As a referral expert, of course Michael uses his podcast to build relationships. You can find Michael Grittiths at https://www.referralmarketingguru.com.au JIM PADILLA Now that I have build my courses and coaching programs, I need help creating a selling process. Enter Jim and Cindy Padilla. They run Gain The Edge and Sales Team Ready. Jim also hosts the Sales Team Ready podcast. Jim and cindy have been helping me get clear on my offers and build my selling process. It has been amazing. Here is Jim sharing how he uses his podcast to drive his business. Thanks, Jim. You can find Jim at https://www.gtenow.com. YOUR STRATEGY Big thanks to these 7 amazing experts for sharing their strategies with us today. Hit their websites. They are all experts and some of the best in their niche. It has been 400 episodes for me. Thanks so much for supporting me and the show. I appreciate all the time you've given me over the years. Are you ready to create your strategy? If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

You must know where you're going before you can actually get there. That statement is true with a road trip and it is also true with your podcast. When you set out to record a show, you must have an episode goal in mind. Once you've determined what you hope to accomplish, you can then decide how you will make it happen. BOOTCAMP Before we jump into it, I want to invite you to a powerful event I am holding where I will help you grow your audience to monetize your podcast. We actually get stuff done in this day-long bootcamp. So many times, we go to webinars hoping to learn something only to find out it is full of fluff. We might walk away with one or two ideas after an hour. But it is usually superficial stuff. You now have a chance to join me for a 7-hour Podcast Profits Bootcamp where I will walk you through the entire process to grow your audience so you can monetize your podcast. During this event, we will build your audience growth strategy that is perfect for you. This isn't one size fits all. It is specific to your podcast. You can enroll at www.PodcastTalentCoach.com/bootcamp. You will get a workbook that will help you stay on track as we develop your strategy. During the bootcamp, we walk through the workbook step-by-step. HOW IT WORKS We will start with your foundation to ensure you are building on solid ground. Then, we will get clear on your ideal target listener, so you know where to find them. Finally, we will learn how to get in front of those potential listeners and invite them to your show. Many people think social media and their email is enough to grow their show. That is only scratching the surface. I'll show you a better way to grow your downloads during the Podcast Profits Bootcamp. I won't just show you, we will build it together. We will discuss the various ways you can attract listeners, and we will pick the strategy that is right for you. Finally, you will have plenty of time to ask me questions to refine your strategy. This is so much more than a webinar or workshop. It is a bootcamp where we will actually get things done. Where most webinars last an hour, this is an all day event. REGISTER Registration for the Podcast Profits Bootcamp is $197 for this 7-hour bootcamp and your workbook. More importantly, you walk away with your audience growth strategy for your show. At our last bootcamp, we had podcasters get great success building their strategy. Rick told me, "The event was truly practical and well done, offering information in a digestible way that fortifies the knowledge base of beginners and pros alike." Right now, you can enroll for $197. Enroll now and secure your spot. If you want the step-by-step process to grow your audience, you can enroll at www.PodcastTalentCoach.com/bootcamp. If you are ready to build your podcast audience growth strategy, the Podcast Profits Bootcamp is for you. You've spent enough time attending empty webinars and trying to figure out social media. Now is the time to build a real strategy. Let's sweeten the deal for you a little more. If you enroll in the Podcast Profits Bootcamp, you will also get a bonus prep call to get you ready for the event. This is where we help you gather all of the information and ideas you'll need before the bootcamp begins. Let's get you registered for the Podcast Profits Bootcamp. Jump in right now at www.PodcastTalentCoach.com/bootcamp. THE GOAL Let's talk about the goal of your episode. Once you've determined what you hope to accomplish on the episode, you can only then decide how you will make it happen. So many podcasters seem to record their show less than fully prepared. I hear hosts often search for details that should be right at their fingertips. There is no reason to lack the proper information while you are doing your show. If you've fully prepared for your podcast, the information should be right in front of you. Overall, what do you hope to accomplish with this particular episode? Define the action you hope to make your listeners take. Here, you are defining the ultimate purpose of this specific episode. The purpose of this episode may be more focused than the overall goal for the podcast as a whole. If the general goal for your podcast is to teach people how to coach lacrosse, the goal of this episode might be to discuss the power of Double-Goal Coaching. The goal today is a subset of the goal for the podcast overall. Your call-to-action of your show could be one of many things. You might want your listener to visit your website, download your lead magnet, or buy your product. The call-to-action could encourage your listener to support your cause, sign up for your webinar or simply listen again. Know what you hope to accomplish before you begin the journey. CONTENT FILTER Knowing the goal for your show will help you develop a filter for your subject matter and topics. When each topic passes through this goal filter, you will be able to determine what content to include on each episode. Does the content support the goal? Your show filter helps keep the show focused. You cannot build your filter until you first know the goal of your show. Let's take the "School of Podcasting" podcast with Dave Jackson for example. He is focused on helping people launch podcasts. Dave wants to help as many people as possible get up and running with their own show. Therefore, everything Dave does on his show is centered around that goal. His content goes through that show filter. Dave also reviews podcasts. However, reviewing shows isn't part of launching shows. Dave has a completely separate podcast called the "Podcast Review Show" which I host with him. Where "School of Podcasting" is focused on launching, "Podcast Review Show" is focused on improving. Both shows have their own unique filter for the content. The goal you develop for your show will build a focus for your podcast. When your show has focus, people know what to expect. Consistency is developed with your content. You also build confidence to fight Impostor Syndrome when you consistently reach that goal each and every show. Know where you are going before you actually begin the trip. Your first step in creating your podcast should always be defining the goal for your episode. PREPARE Now that you have a goal, prepare for your episode. Before you begin to record your show, you should spend just as much time preparing for the show as you do recording it. This is very similar to mapping out a trip. You not only need to know where you are going, you need to know how to get there. Many hosts will have an idea of which topics they hope to address on the show. They may have a few e-mail questions to answer or a current event to discuss. That is where most quit. They think, "Well, I have our ideas. Let's do this." The podcaster then begin recording. This is a big mistake. You must plan what you hope to do with each topic. How do you hope to answer the questions? What will your opinion be on the current event? Most importantly, how will you present it to your listener? All of this goes into your show prep. Let's say you plan to answer an e-mail question, because you think it is a good question However, you do not plan out your answer. You will wade through the answer. It will take you much more time to answer the question than is necessary. Your content will lose momentum. You are either moving forward or backward. Your listener will become easily bored. When you stumble your way through your answer unprepared, your listener will wonder if you actually know where you are going. Before you open the mic, plan out your show. Jot down some notes. Write down the few important points you need to mention as you're answering the question. Then, make sure you stick to your plan. PREP EXAMPLE Dan Miller does a wonderful job of this on his podcast "48 Days to The Work You Love". He knows exactly which questions he wants to answer in his show. Dan knows exactly how he wants to answer each question. He also has a few solid examples for each answer. By preparing, Dan is also able to tease the questions coming in the episode. He creates intrigue and keeps his listeners around for the payoff. Give your show more momentum and energy by having a plan. It will happen when you prepare for your show. GROW YOUR AUDIENCE My next Podcast Profits Bootcamp is coming up on Saturday, December 11th. Registration for the Podcast Profits Bootcamp is $197 for this 7-hour bootcamp and your workbook. More importantly, you walk away with your audience growth strategy for your show. At our last bootcamp, we had podcasters get great success building their strategy. Rick told me, "The event was truly practical and well done, offering information in a digestible way that fortifies the knowledge base of beginners and pros alike." Right now, you can enroll for $197. Enroll now and secure your spot. If you want the step-by-step process to grow your audience, you can enroll at www.PodcastTalentCoach.com/bootcamp. If you are ready to build your podcast audience growth strategy, the Podcast Profits Bootcamp is for you. You've spent enough time attending empty webinars and trying to figure out social media. Now is the time to build a real strategy. Let's sweeten the deal for you a little more. If you enroll in the Podcast Profits Bootcamp, you will also get a bonus prep call to get you ready for the event. This is where we help you gather all of the information and ideas you'll need before the bootcamp begins. Let's get you registered for the Podcast Profits Bootcamp. Jump in right now at www.PodcastTalentCoach.com/bootcamp.

This show is hosted by Naomi who plays illegal music and pimps anchor. It's illegal (Spotify has that deal where you can play music, but you have to listen on Spotify, and you have to have talking). No plug foryou! Use a real media host Libsyn.com and get a free month using the coupon code sopfree If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today

Comments on The Chris and Sandy Show? 888-563-3228 Description The Chris & Sandy Show gets up close & personal with some amazing guests throughout the entertainment industry from artists, actors, authors & athletes. We get the stories behind their lives! Website https://www.ChrisSandyShow.com Opinion The introduction sounded like Chris had just done an 8 ball of cocaine, or was practicing to be an auctioneer. While I realize that some celebrities will only do phone interviews, there are many options where you can have your microphone (and by that I mean one for each of you - do not share a microphone) on your computer and then someone will call in. In today's podcast environment if you want to do this full time, you need better audio. Your first question also seemed like you had not done your research. Get A Full Review If you'd like a full review of your podcast, check out Podcast Review Show or if you need Podcast Consulting, Book an Appointment Today Get Your Podcast Reviewed Sign up, fill out the form and get reviewed. Get a full review on the Podcast Review Show. Free Subscription to the Podcast Rodeo Show Subscribe to the show and never miss another episode on Google Podcasts and Apple Podcasts. For more options see www.podcastrodeoshow.com/subscribe Work With Me Start your podcast with a membership to the School of Podcasting, or let me be your podcast mentor and guide and work side by side.

Two British women talk about the real-life housewife of Beverly Hills. They identify as activists and comedians and writers. The one poor host had someone go "Fully Mad" on her and she's been scarred. For me Grace's audio is so bad, I couldn't take more than a few minutes, and because they are using a free media host I had to sit through an ad that was completely unrelated. I went to find the show as I wanted to hear the end of their story, but apparently, they don't have a website, and when I found them on acast.com I didn't see a way to follow or subscribe to the show. Get Reviewed If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today

Riverside.fm claims to be "The easiest way to record podcasts and videointerviews in studio quality from anywhere. All from your browser." Guests and producers join with one click. All from your Chrome browser on laptop or desktop. They also have an iOs app. They do have some interesting features. You can have up to 8 people on a session. It records the audio and video separately (in WAV for the audio and in 4K for the video) and uploads the recordings while you are recording (so you do fill up someone's hard drive). It also has tools to share previously uploaded video and audio, you can use their magic editing tool that according to their website, "Compose your video in 4 easy steps: Add your media, set your audio and video settings, customize your video, and export. It's that easy!"They also have an AI tool that will switch the audio in the video to anyone who is talking (similar to the old days of Google Hangouts RIP). I'm going to give this a shot on my Ask the Podcast Coach show. If this works well, I may cancel my streamyard subscription. Streamyard IS BETTER for streaming, but I have situations with shows like the Podcast Review Show where Separate audio and video would give me more flexibility. Their pricing starts at $9/month. The plan I will be using is $19/month.Check out this VideoSchool of Podcasting The ultimate resource for learning how to podcast the right way Create a great-looking website for your podcast with ZERO coding.Try it for free for 7 Days at www.trypodpage.comSchool of Podcasting The ultimate resource for learning how to podcast the right waySupport the show

Description: Welcome to The Fingerspace Podcast, a weekly show where we deep dive into fingerboard topics! Don't forget to nosebonk that subscribe button and darkslide on over to our Discord server. Thanks for skating by and see you next week! Review The host needs to fix their audio, but I liked how he got right to the stories and asked decent questions. I had no idea what fingerboarding is (you might want to add that to the beginning of the show). I would also edit out specific things for YouTube so the audience feels like you're talking to them. Check out more at www.fingerspace.co Get Reviewed If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today

Feedback helps me improve.   Mentioned in this episode Listener feedback survey (google form): https://bit.ly/3x7sSKG  Podcast Review Show https://www.podcastreviewshow.com  Want to get reviewed on the Podcast Review Show?  Use this link:  https://www.podcastreviewshow.com/reviewme  voiceactorwebsites.com created my website. Episode 84:  Learning from past experiences to develop workflow Episode 93:  Interview with Dr. Erin L. Albert on thought leadership through writing and publishing.

Kendric wnet nuts when he typed his description. It reads, "Sports." He apparently is a busy man as he is recording his podcast while he driving. The sound of his car is loud and distracting. So easy to fix, and yet here it is. You want athletes to focus. I want YOU to focus on recording. If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today

Description You're fascinated with people who make mistakes and ALSO want to know more about the world but don't want to read? In each episode, your brilliant and handsome narrator guides you through a single well-researched story of dumb people, stupid ideas, occasional sound effects, 25 clever turns of phrase and tons of jokes that are really funny but aren't delivered like they're funny at all. This podcast is delighted by screw-ups, bad taste and crappy people. It makes dumb people smart, and smart people laugh. Website: www.ericexplains.com REVIEW: Wonderful production (a little loud for me, but that may be because I'm a musician, and if the music gets too loud, it starts to distract me). It made me laugh. It also had great pacing, and it did two things very well. it makes me want to hear the end of this story. It makes me want to tell a friend. If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today

Mentioned in this episode RXJumpstart.com with Don Baarns Whisper Room https://whisperroom.com  Studio Bricks https://studiobricks.com  Podcast Review Show with Dave Jackson and Erik K. Johnson https://www.podcastreviewshow.com/the-pharmacists-voice/  ✏️Fill out listener feedback survey: https://bit.ly/3x7sSKG 

The Hockey Podcast Network starts off with a long advertisement for another sport and is followed by a very EXCITED guy about Hockey. However, he could stand to be a little closer to the mic. I found the random app from podfriend.com If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today Don't Need Help With Your Podcast? Support the Show at www.podcastrodeoshow.com/support or just Buy Me a Coffee.

If you hope to use your podcast to grow your business, you need a podcast strategy. Randomly creating shows will get you random results. Define your goal. Develop the plan to get there. Then focus. TRAINING I will be holding a free training called "How To Make Money With A Free Podcast … Without Ads and Sponsorships." This is the exact step-by-step process to grow your audience, attract your ideal customers and clients, and make money with your podcast. You can join us for free. Register at www.PodcastTalentCoach.com/growth On this training you are going to discover: How to create a successful podcast using your personality Why some podcasts don't make money and how to avoid those pitfalls How to attract your ideal clients with your podcast How to keep listeners coming back episode after episode And more! Register for free at www.PodcastTalentCoach.com/growth. NO STRATEGY When I first started coaching podcasters, I developed the Powerful Profitable Podcasts system. Unfortunately, it didn't work. This was system and process designed to get podcasters from idea to monetization. It was built with seven sections and a few dozen modules. Powerful Profitable Podcasts started with the magic of audio. This covered theater of the mind and your why. The system helped podcasters design their foundation. This included your strategy, solution and structure. It was program that covered everything. The system taught show prep, reviewing your show to get better and monetizing your efforts. Powerful Profitable Podcasts went from A to Z, soup to nuts. It was everything you need to do to create a profitable show. So, why did it fail? Nobody wanted everything. Podcasters don't want to solve every problem. They only want to solve their problem. That is when I started to do some market research and focus on specific problem. I took the system and broke it into parts. Instead of teaching the whole system, I now teach individual parts of the system within a podcast content strategy. YOUR STRATEGY There are three steps to designing your strategy. First, determine your process. How do you help your listeners? Next, brainstorm frequent questions for each step that your listeners might be asking. Finally, identify a lead magnet or additional help for each question. This assumes you have built a follow-up system that gets to your offer. This could be your e-mail follow-up sequence or one-on-one discovery call. You have the contact info of your listener. Now, follow up and offer more help. This process also works with interviews. Who can you interview as a case study or as a compliment to each question? With an interview podcast, start by working backwards. When you land a guest for your show, work backward to determine how the interview fits within your podcast content strategy. If the interview won't fit in the strategy, you shouldn't be doing the interview. Interviews must benefit the listener, the guest and you. If it isn't win-win-win, you should politely decline. MY STRATEGY Let me show you how this would work with my show. My Audience Explosion Blueprint process is three steps. Your programming, promotion and personality. Don't make it harder than it needs to be. That process consists of six steps. Those steps are your podcast platform, content creation, popularity factor, influence roadmap, money plan and raving fans. I now want to create episodes around each of those steps. QUESTIONS What questions would my ideal listener ask regarding those steps? Podcast platform – What is the best way to structure my show? Content creation – How can I create content that gets my listeners to engage? Popularity factor (discovery) – How can I grow my audience? Influence roadmap (personality) – How can I make my show different from everyone else? Why would anyone listen to me? Money plan – How can I make money with a free podcast? Raving fans (story) – How do I get people to keep listening? LEAD MAGNETS Podcast Platform – Podcast Show Clock Worksheet – Episode 288 How To Structure Your Podcast. Content creation – 17 Of The Most Powerful Podcast Interview Questions Ever – Episode 331 Interviewing Secrets – 75 Ways To Drive Engagement With Your Podcast – Episode 341 Get Your Listeners To Engage. Popularity factor – Collaborate – Episode 334 Double Your Audience. Influence roadmap – Podcast Review Show and Personality Development Worksheet – Episode 310 How To Develop Your Podcast Personality. Money plan – 6 Ways To Make Money With A Free Podcast – Episode 281 The Podcast Profit Roadmap. Raving Fans – Story Development Worksheet – Episode 130 Can You Tell Stories Like Walt Disney? CONTENT CREATION STRATEGY Now, my podcast episodes offer my listeners help with a specific problem. Each episode directs you to a lead magnet that will give you additional help with that problem. The e-mail sequence will then offer you additional help. I will then give you a chance to get even more help by working with me. It is all part of a strategy. This week, look at your process. Begin developing your strategy to take your listener from content to client. JOIN US Come join my on my new training called "How To Make Money With A Free Podcast … Without Ads and Sponsorships." This is the exact step-by-step process to grow your audience, attract your ideal customers and clients, and make money with your podcast. This is the process I use. I will teach it to you in this training. You can join us for free. Register at www.PodcastTalentCoach.com/growth. On this training you are going to discover: How to create a successful podcast using your personality Why some podcasts don't make money and how to avoid those pitfalls How to attract your ideal clients with your podcast How to keep listeners coming back episode after episode And more! Register for free at www.PodcastTalentCoach.com/growth. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

This is a podcast with you in mind. It was created to equip you with the critical real-life skills and wisdom that you weren't taught in school. I'll be interviewing people from all walks of life, including CEOs, veterans, therapists, and a host of other characters that will bring the life lessons and wisdom that they have learned on their life's journey so far, right to this podcast. This show will give you the tools to not just get by in adulthood, but to ultimately thrive. Find it at https://www.podpage.com/the-curious-ulsterman/ REVIEW: The audio is fine and starts off well with you describing what the show is about. Then you thank your audience, different countries, you ask me to review (what? You haven't given me any content) and share (why?). You then bring on your co-host and repeat everything you just said. At six minutes you had something interesting, but sadly I had already tuned out. If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today

Today we listen to a comedy podcast called Those Guys You Hate from https://www.thoseguysyouhate.com/ For me the show is accurately named as it took them forever to not tell me what the show is about. Lots of energy but no direction. If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today

Today Dave and Erik touch base with Adam from Tactical Breakdown to see how his podcast is doing sincehttp://podcastreviewshow.com/tactical-breakdown/ ( the last time we reviewed) his show. Adam niched down to his audience, and really focused on his target audience and realized not everyone is his audience. Adam has delegated the production work to a company that allows him to focus more on the courses and live events. He started and launched an online training program, and now does his podcast full time. Adam had questions about creating an Amazon Flash Briefing (and we explain there is a difference between an Amazon Skill, and an Amazon Flash Briefing). Adam also has people in his audience and industry to have Adam consult on running their event, and help with their podcast. Adam updated his intro based on our suggestions and fixed the audio issues he had in the past. Check out Adam at https://www.thebreakdown.ca/ and check out his https://www.thebreakdown.ca/irt (monthly roundtable for instructors) and SMEs Listen on https://podcasts.apple.com/ca/podcast/tactical-breakdown/id1468167749 (Apple), https://open.spotify.com/show/3Ejj0yK8Y3n8wTbWmEiaTw (Spotify), https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL3RhY3RpY2FsYnJlYWtkb3duL2ZlZWQueG1s (Google). at https://www.thebreakdown.ca/ (https://www.thebreakdown.ca/) Let Us Help You Improve Your Podcast http://podcastreviewshow.com/get-reviewed/ (Come on the Podcast Review Show) so we can help you do more of the things that are working, and identify those things that might need to be tweaked. http://podcastreviewshow.com/get-reviewed/ (Sign up) You can find Erik at http://www.podcasttalentcoach.com/ (PodcastTalentCoach.com) You can find Dave at http://www.schoolofpodcasting.com/ (SchoolofPodcasting.com) This show is part of the http://www.powerofpodcasting.com/ (Power of Podcasting) Network. The post http://podcastreviewshow.com/where-are-they-now-adam-kinakin-from-tactical-breakdown/ (Where are They Now? Adam Kinakin From Tactical Breakdown) appeared first on http://podcastreviewshow.com/ (Podcast Review Show - Get Your Podcast Reviewed).

How To Create An Effective Call-To-Action – Episode 194 How many actions do you have in your call-to-action? Dave Jackson and I do a show together called "The Podcast Review Show". On each episode, a podcaster joins us to have his or her podcast reviewed. Pretty self-explanatory. In nearly every episode we review, we need to get the host to focus their call-to-action. Podcasters tend to give their listeners a laundry list of things to do at the end of the show. Little do they realize, this list is actually hurting more than it is helping. THE TO DO LIST Let me give you an example. In a recent interview, we reached the end of this particular podcast. The host closed with these requests: E-mail us your events Take our survey Call the comment line Join us on Facebook/Twitter/Instagram Check out our Forum Get our free app Use our Amazon affiliate link Give us interview guest suggestions Visit our blog Get voiceovers using our affiliate link Check out the YouTube show Follow us on Twitter (again) Check out the website of our favorite non-profit   Did you count? Twelve … if you only count the double Twitter once. Of those twelve, how many can you remember? How many will you actually do? You can probably name a few of the easy ones. You will probably do zero. The list is just overwhelming. There are too many. Where do you start? Here is the most important thing to realize. Their goal was to get people to come back and listen again. That is the one thing they told us they wanted their listener to do. Listen again. Of the twelve, how many said "listen again"? Zero. They didn't even tell us to subscribe or come back next week for some great piece of content. Instead, they are asking us to use their affiliate link for voiceovers and visit the non-profit website. This isn't even a podcast about podcasting. It is a podcast about outdoor activities. Why do I need a voiceover talent? THE DECISION PROBLEM Studies show when people are offered too many choices they will tend to make no choice rather than risk being wrong. You are already asking your listener to make a decision to take action. By loading up the list with options, you are now asking your listener to make another choice of which action. More options mean more opportunities to choose to do nothing. Have you ever been driving and you notice a pothole coming up. It is right there in your lane even with your driver's side front tire. A slight shift to the left or right will cause you to completely miss hitting it. All you need to do to miss the pothole is move the steering wheel one direction or the other. Pick one. Either one will work. Just move the wheel. Suddenly, bam. You hit the pothole straight on. You froze and didn't make a decision either way. Why is that? Either direction would have worked. But, your brain froze. You were too concerned about picking the best solution. Rather, you were more concerned about not picking the wrong solution. Your fear of being wrong delayed your action to being no action at all. Why risk this with your listener? Don't give them a choice. Pick the one thing you want them to do and make that your call-to-action. Don't make them risk being wrong. To create an effective call-to-action within your show, you need to stay focused on the task at hand. What is the one thing you want your listener to do at the end of your show? MEASURE SUCCESS How do we measure success? Measure what counts. If we are trying to get our audience to do something by using a call-to-action (listen again, buy our product, visit our website, support our cause), measuring our call-to-action determines our success. Measure what counts. When you create your podcast, you should measure your success not by the number of listeners or downloads, but by conversions to whatever you want them to do. Let's say your goal is to get people to visit the store on your website. If you have 1,000 people listening to your show, but you only get 2 of them to act and actually visit the site, you really haven't been successful. However, if you only have 200 listeners, but 100 love everything you do and visit your site regularly, I would consider that a success. Having 1,000 listeners may sound better than 200. By closer evaluation, I would much rather have 100 fans than 2. STUDY THE JAM WASHINGTON STUDY In this study, shoppers of an upscale grocery store were given a choice to sample high quality jams. One group was offered 24 kinds. The second group was offered 6. Of the customers who passed the table with an extensive selection of 24 jams, 60% stopped. Of the customers who passed the limited selection of 6 jams, only 40% stopped. On the surface, it would seem more options equals more success. As you dig into the numbers you see that of those who stopped, those at the extensive selection sampled on average 1.5 jams and those at the limited selection sampled 1.38 jams. Not much variation there. The big difference comes in buying. Of those who stopped at the extensive selection, only 3% made a purchase. In contrast, 30% of those at the limited selection made a purchase. That is a difference of 4 buyers compared to 31. Consumers exposed to a limited number of choices proved considerably more likely to make a purchase than those initially exposed to a larger set of options. Now, which should you be measuring? The number of people who stop at your store, or the number of people who actually make a purchase? Do you want to count the number of downloads your podcast is receiving or the conversion into action? Here is a hint … just because people download your episode doesn't mean they are listening. Don't get fooled by measuring the incorrect statistic. Measure what counts. Measure your call to action. Do you want to know how to create an effective call-to-action and then measure it? LET THEM BUY You need to remember that people love to buy. They hate to be sold to. How many times have you said, "Let's go get a used car salesman to sell me a car"? Probably not many. "Let's go see if the shoe salesman can sell me a pair of shoes.". That probably doesn't happen either. You want to buy stuff you enjoy. Therefore, you need to create some desire with your call-to-action. Your first step is to provide value. Give your listener something they can use. Make your content valuable. Then, make your call-to-action connect with the valuable content you just delivered. Next, before you make your call-to-action, start with the "why". Why is this content important? What will your call-to-action do for your listener? What is in it for them? Then, intrigue your listener. Create some anticipation and curiosity. Make it exciting for them. Finally, make sure you only have one measurable call-to-action.   Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

Leverage Your Audience To Grow Your Podcast Downloads – Episode 188 The most common challenge I hear podcasters facing is growing their audience. We all want to drive our podcast downloads and grow our audience. This week, I have 9 things you can do this week to steadily gain more podcast downloads. There was a presentation at Podcast Movement 2017 called “How People Really Listen To Podcasts”. This study showed two primary ways people find new podcasts. Most respondents in the study (60%) said they find new podcasts from social media. Friends was the next biggest way (57%) people discover new shows to try. Both of these traffic sources come from word-of-mouth. What are you doing to get others to talk about your podcast? If you want to grow your podcast downloads, you need to get in front of other people and then get those people to talk about your show.   1. Grow your Facebook following. As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. As of September 2017, Instagram had reached 800 million monthly active users. As of the fourth quarter of 2017, the Twitter averaged at 330 million monthly active users. Facebook is currently by far the largest social media platform. Find ways to be present on Facebook and grow your following.   2. Comment on other social posts to be seen. This is the Law of Reciprocity. Give to others and they will feel compelled to give in return. I am in 19 Facebook groups for podcasting and business. I am frequently in those groups looking for ways to help other people. Find groups you can join where you can offer help and answer questions.   3. Ask your friends to share. You never know who might know somebody. Dave Jackson and I do the Podcast Review Show. We are joined on the show by a podcaster who receives joint coaching from us. On the episode we recorded the other night, Lionel from A Modelers Life podcast. It is a show for and about model railroaders. Dave wondered how big the niche could be. Lionel told him that you would be surprised who could be model railroaders. That's when I told Dave that I was into model railroading back in the day. My dad got me into it when I was a kid. You never know who might be interested in your niche.   4. Ask your guests to share. Guests are your most powerful resource. Using the circle of influence of your guest has the potential to grow your audience exponentially. Make it easy for your guest to share your podcast. Write the Facebook post for the episode on which they appear. Do most of the work for them and allow them to make edits if they wish.   5. Be a guest on other shows. Make an invitation easy. Are you willing to be on other podcasts? Have you told anyone? Make it easy to find you and invite you to appear. Put a link on your site. This could be on the contact page or a stand-alone invite page. See my contact page at PodcastTalentCoach.com for an example.   6. Write guest columns in publications or on websites. My relationship with Dave Jackson at School of Podcasting began after he discovered a few articles I wrote for the New Media Expo site back when that event was still happening.   7. Ask your audience. Your audience loves you. Let them help you. You never know who is listening to your show. A small ask could gain huge growth in your podcast downloads. One of my favorite shows we would do each year on the radio was during Christmas. We would ask listeners to call in with gifts they were having difficulty finding. Then, we would ask other listeners to call in if they could help. We just served as the liaison between those that needed and those that had the knowledge. Everybody felt good after that show. Most people want to help.   8. Ask others in your niche to recommend your show. Make it worth their while. Help each other. Again, this is the law of reciprocity. What do your counterparts need? How can you help them? If you are helping others, karma will bring it around to you eventually.   9. Host meet-ups and have your listeners bring friends. If ten people attend the first one, and you have each of them bring a friend next time, you double your group. Texas country artist Aaron Watson came to town to perform. He is an artist that can attract large crowds in Texas. However, he was quite unknown in our city. When he was on stage, Aaron said he completely understood that the audience wouldn't be nearly the size here as it was in Texas. But, he would continue to come as long as the audience continued to bring their friends. Aaron told the audience if there were 100 people in the crowd that night, and he gave a great show so each person would bring a friend next time, he would eventually have large crowds here as well. He understood the power of leveraging his audience.   BASICS Use these 9 ways to grow your podcast downloads this week. When you distill it down, it is basically three basic concepts.   1. Help people. 2. Make it easy to share your stuff. 3. Make it worth their while – what is in it for them?   Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

Learn Podcasting From The Pros – A Critique – Episode 182 We often talk abut coaching and receiving feedback about your show from somebody other than your mother. Today, I want to share with you that process and help you learn podcasting from the pros. I do a show with Dave Jackson from School of Podcasting called “The Podcast Review Show”. Dave has 20+ years of experience teaching people technical things. He has also been podcasting since 2005. I have been coaching radio hosts since 1995 and podcasters for the past 4 years. Podcasters pay us to review their show so they can improve. We cover all aspects of the show including content, show structure, style, website and business process. Once Dave and I have listened to the show and reviewed the website, the podcaster appears on an episode with us to discuss the review and promote the show. This is a great opportunity to expose the show to a new audience while getting feedback from two experienced podcast coaches. This week, I want you to get an inside look at a coaching session. This episode will show you the benefit of one-on-one coaching and how those sessions work. On a recent episode of “The Podcast Review Show”, Harry Duran of “Podcast Junkies” joined us to get his show reviewed. You get a chance to hear that episode this week. If you would like to be in Harry's seat and have your show reviewed, check out PodcastReviewShow.com. Enjoy the episode with Harry.   Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

REACH YOUR GOALS WITH YOUR PODCAST REVIEW – EPISODE 157   Do you spend time each week reviewing your own show? The best way to improve is to check the results of your work. Know where to look, ask the right questions, and develop a plan. If you want to get better, it takes work.   REVIEW IT   Dave Jackson and I do the the Podcast Review Show together. This is a show where we invite a podcaster to join us to have their show reviewed. Dave has over 20 years of experience teaching. He has been podcasting since 2005. I have over 20 years experience coaching broadcasting talent. Together, we help podcasters reach their goals.   On one particular episode, Dave mentioned he was reviewing his own episode and discovered something he could do to make his show better. Dave has been doing this for a dozen years and is still discovering ways to make his show better.   I have coached broadcasters for the past 25 years. Some of these broadcasters have been in the business for 40 years. The best in any industry use coaches to improve. That is why they are the best.   Using my radio knowledge and experience, I began coaching podcasters.   I'm a big proponent of show reviews in real time in order to get better. One of my free worksheets at PodcastTalentCoach.com is dedicated to reviewing your show. It is called the Show Review Worksheet. You can find it for free in the Worksheet Library.   If you want to review your own show to improve, download the worksheet for free and put it to use. This worksheet will help you know where to look and what questions to ask to improve.   The key is to review your show on a regular basis. Actually listen like a listener. That is the only way to improve.   Many hosts finish recording a show and think, "That was pretty good. What's next?" There isn't much time spent actually reviewing a show. There are so many other duties to handle, such as editing, posting, and promoting the show.   The strongest path to improvement is spending quality time listening to the show.   Play it back. Grab a pad of paper and write down the parts that jump out at you. Jot down the "oh wow" moments. Take note of the sections that didn't work exactly as you planned.   You will only find these moments when you listen like a listener.   The show will sound much different to you when you listen back than it did as you were recording it. You will hear things you didn't notice as you were focused on creating the content. Words that you overuse will suddenly become noticeable to you.   Allow time between recording and reviewing allows you to forget excuses.   Once you have created the lists of good and not-so-good, create two more lists.   First, determine how can you create more of the "oh wow" moments on the show. How might you incorporate into the show more of the great content that worked?   Next, make a list of ways you can eliminate the parts that weren't polished enough.   Get on the road to show improvement. Review your show on a regular basis.   WORKSHEET   Here are the questions on the Podcast Talent Coach Review worksheet that can help you improve your podcast.   Pick an episode from a few weeks back. Listen to it in real time. Then, ask yourself these questions.   What did you hope to accomplish on this show? Did you succeed? How did you make the audience care? Where were the "oh wow" moments? Where were the surprises? What were the powerful words you used? What did you like about the show? What was memorable about the show? What worked? What could have been better? How did you position the story from the listener's point of view? How did you include the listener, making them part of the story? At what points did you introduce and reset the show/topic? How did it appear you were prepared for every element? What did you reveal about yourself to help foster the relationship with the audience? What stories did you tell? What details did you use that were spectacular and visual? Where did you use active language? (walking instead of walked, eating, not ate) What crutches do you use that need to be removed? What is your plan to make tomorrow better?   GOOD COACH   A good coach can help you objectively review your show.   There are many myths about coaching. Myth: I know what I am supposed to do, so I can do it myself. Truth: Your coach can see things you cannot.   The best in any industry use coaches. There are business coaches, quarterback coaches, vocal coaches, violin coaches, writing coaches, speaking coaches and many others.   Coaches are everywhere. Unless you are in a particular industry, most people have never heard of these coaches. These instructors are well educated and experienced in the profession. They help the greats become even better.   Check out "Why Pay For Feedback – Episode 068" for an in depth look.   Coaches will hear things you do not. They are not too close to the content and can be objective. They don't have the excuses.   Coaches also bring a different perspective and different experiences.   A good coach should also help you recognize the strong parts of your content. Your coach should give you confidence to take chances and hold you accountable to review your show.   You can be a guest on the Podcast Review Show with Dave Jackson and me. See how coaching works. Hire me for one-on-one coaching to help you improve. Or simply use the worksheet and give it a try for yourself. Either way, I would suggest you listen to the Feedback episode.   "Why Pay For Feedback – Episode 068"   Next week: how to promote your podcast without being obnoxious.   I'd love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

PROPER PODCAST PREPARATION – EPISODE 155 Did you get my free e-book with 15 tips to improve your podcast this week? This resource containg 15 tips that are quick and easy to implement that can improve your show immediately. If you would like your free copy, text “15Tips” to 44222. That's one fie T-I-P-S to 44222. I'll shoot you all the details. You can also download it here: [15 TIPS E-BOOK]    This week, let's talk about properly preparing for your episode to ensure you are reaching your goals.   SHOW PLANNING  You must know where you're going before you can actually get there. That statement is true with a road trip and it is also true with your podcast. When you set out to record a show, you must have goals in mind. Once you've determined what you hope to accomplish, you can then decide how you will make it happen.   So many podcasters seem to record their show less than fully prepared. I hear hosts often search for details that should be right at their fingertips. There is no reason to lack the proper information while you are doing your show. If you've fully prepared for your podcast, the information should be right in front of you.   Is Rehearsal really the enemy of Spontaneity?   Many people refuse to rehearse any part of their podcast, because they feel it will remove all spontaneity from the show.   Think about a speech you have given. When you have only rehearsed the speech a couple times, anxiety sets in.   Thinking about making a mistake makes you nervous. Your lack of preparation is the cause. You worry that you may forget something. You are not prepared.   On the other hand, when you have rehearsed the speech many, many times, you eventually know it by heart. You begin to feel much more confident. The worry isn't present. You begin to relax.   When you relax, the spontaneity kicks in.   Spontaneity in your speech happens most when you aren't worried about the mechanics of the presentation. Your mind is allowed to move naturally through the material.   This relaxation helps you become truly engaged with the audience and material. Wonderful, creative, spontaneous things happen when you reach this point.   The same can be said for your podcast. When you know the material, have defined a specific goal for the show, and have mapped out a plan to achieve that goal, your podcast will be filled with many “oh wow” moments.   When you worry about your content, you have no brain power left for spontaneous things to happen.   Where are you spending your time? Are you too busy thinking about the next question and blocking out the spontaneity? Is rehearsal really the enemy of spontaneity?   FIVE POINTS There are five key steps to properly preparing for your show. Taking these five steps each time you record will give your show focus, make your show more entertaining, and create stronger relationships with your listeners. These steps will also make you sound more professional.   If you have ever fought the impostor syndrome, being more prepared will help you win that battle.   The impostor syndrome, or impostor phenomenom, is the psychological phenomemon in which people are unable to interalize their accomplishments. Despite external evidence that proves they are deserving and successful, those that suffer from impostor syndrome do not feel they deserve the success. These people believe their success came about not because of skill or expertise, but more because of luck or manipulation.   Students sometimes face this phenomenom in college when they tell themselves they really don't belong in such an esteemed university and others may soon discover the fraud.   It is common for us all to experience the impostor syndrome to some extent. The phenomenom is roughly the opposite of your ego. Your ego is telling you that you are the best around and people should admire everything you've done. Your internal impostor is then telling you that you have no authority to be doing this. You are a fake and a fraud with no credibility. The only reason you are in this position according to your internal impostor is because nobody has yet discovered the truth.   Both your ego and impostor exist within you. Learning how to manage both is a challenge. Being well prepared for your show and having the confidence to stick to the plan will help you win that battle.   Here are the five steps to adequately prepare for your podcast.     1. YOUR GOAL Overall, what do you hope to accomplish with this particular show? Define the call to action you hope to make your listeners take. Here, you are defining the ultimate purpose of this specific show. The purpose of this particular episode may be more focused than the overall goal for the podcast as a whole. If the general goal for your podcast is to teach people to coach lacrosse, the goal of the show today might be to discuss the power of Double-Goal Coaching. The goal today is a subset of the goal for the podcast overall.   Your call to action of your show could be many things. It could be teaching your audience in order to build relationships, sales of your product, visiting your website, supporting your cause, joining your club or simply listening again. Know what you hope to accomplish before you begin the journey.   Knowing the goal for your show will help you develop a filter for your subject matter and topics. When each topic passes through this goal filter, you will be able to determine if the topic should be part of the show and how to best handle the content. Your show filter helps keep the show focused. You cannot build your filter until you first know the goal of your show.   Let's take the “School of Podcasting” podcast with Dave Jackson for example. Dave is focused on helping people lauch podcasts. He wants to help as many people as possible get up and running with their own show. Therefore, everything Dave does on his show is centered around that goal. His content goes through that show filter.   Dave also reviews podcasts. Reviewing shows isn't part of launching shows. Dave has a completely separate podcast called the “Podcast Review Show”. Where “School of Podcasting” is focused on launching, “Podcast Review Show” is focused on improving. Both shows have their own unique filter for the content.   The goal you develop for your show will build a focus for your podcast. When your show has focus, people know what to expect. Consistency is developed with your content. You also build confidence to fight your inner impostor when you consistently reach that goal each and every show.     2. STRUCTURE DEFINES TOPICS Once you have developed the goal for your podcast and a goal for this particular episode, you need to determine which topics you hope to discuss today.   Topics come in many different forms. A podcast will sometimes focus on one topic for the entire show. Sometimes a podcast will have an overall theme while handling a few different topics under the umbrella of that theme. There are podcasts that answer various listener questions during the show. Others interview guests. And yet, some podcasts combine many styles into one show. How you approach your show is completely up to you. That is one thing that makes podcasting so great. You are in control.   Your show should have a structure that you follow for each episode. Your structure is a rough guideline that can easily be followed by your listeners. You might start the show with your show open and a quick overview of the episode. You could then include some news about your business and the industry in general. A short guest inteview could be next followed by listener e-mail questions. Finally, you could end with a recap and contact information. Each week, you simply plug in new content to each segment.   On the other hand, your show may only be an interview each week. It could be very focused and streamlined. You get to decide.   Once you have built the structure for your show, you can easily determine which topics will fill each particular episode. You can look at the structure in the example above and know exactly what you need. To record today's show, I would need my show open, my outline, a list of news headlines, my recorded interview, and a list of e-mail questions and supporting answers.   Many people forget to bring the answers to the questions. Have your answers outlined to ensure you have any supporting material you need to appropriately answer the questions. When you try to answer the questions off the cuff, you will inevitably forget some important facts. It is best to make some notes before you begin recording. That takes us to the next step.     3. STRATEGY FOR EACH TOPIC When developing your strategy, you need to determine how you will address each topic. Whether you are presenting information, answering questions or interviewing guests, there are many ways to address each topic. You do not need to do it the same way every other podcast does it. Be unique. Find the way that will stand out.   If you are interviewing, do you need to ask the same questions that every other podcast asks? What if you play a game with each guest called “The Hat of Forbidden Questions”. It's a hat filled with crazy questions. You simply reach in the hat, pull out a question and ask whatever is on the card. It is completely different than every other podcast. It will also get unique answers while engaging your guest in a unique manner.   Here is a tip many people forget. This is show business. You could play “The Hat of Forbidden Questions” and never even have a hat. You could have a list of crazy questions for your guest written out and simply pretend to reach into a hat. This is show business. You are here to entertain.   Do you think the actors in “Seinfeld” or “The Sopranos” ad lib their lines? Of course not. Do you find it less entertaining when they follow the script? Of course not. There is no reason you cannot add a little show biz to your show.   Just be sure to always be true to the show. If you are going to pretend there is a hat, you MUST ALWAYS pretend there is a hat. Giving up the showbiz secret will ruin everything. On the other hand, you could really have a hat and have a ton of fun with it.   Determine how you will approach each topic. Will you play audio examples? Will you play voice messages from your listeners? Are you going to read e-mail? Maybe there is a guest contributor. Determine each approach before the show begins.     4. OUTLINE Once you've created the show topics and the strategy for each topic, you need to create an outline for the show that includes each topic.   An outlines serves two primary purposes. First, you can use this outline in your show open. It will give the audience an idea of the content in the show today. Second, the outline will keep you focused during your show. The outline will help you determine where you are going and serve as a reminder of how you plan to approach each topic.   Your outline should be detailed, but not scripted. Include the important facts and notes on your outline. You will want this information at your fingertips during your show. When you begin telling a story and you don't have the specifics right in front of you, the story gets off course and you lose momentum.   Build the outline with enough content to help you get through the information, but not so much that your show becomes scripted. You simply need to write down enough information to remind you where you are going. It is the map you are following. Road maps don't show every detail of every building along the route. They simply draw a line to represent a road. You get the idea and end up at your destination. The same is true with your outline.   Do not write a script. Tell stories instead of reading them. If you sound like you are reading your information, you will sound stale and boring. Engage with your audience by telling stories. Make the stories come to life by using great words and inflection in your voice. You won't get that energy, excitement and engagement when you read a script.     5. THE DETAILS The final step before recording your show is gathering your details and supporting information. This includes the facts, figures, details and other elements will you need for each topic. Gather all of the information you need before the show begins.   Look over your outline to ensure you have each piece of supporting content. Make sure you have the facts to your stories. Gather the audio elements you plan to include. Round up any e-mails you plan to address. You do not want to waste the time of your audience while you search through your inbox trying to find that one great question you hoped to include during the show today. Be prepared.   If names are important to the story, jot them down. If dates or a timeline is a critical part of the tale, make note of it. I hear shows go astray quite often when the host cannot remember the web address for their story. The often say something like, “Hold on, I'll find it here.” You then hear them tapping on their computer while searching Google to get the address. If they knew they were going to approach this topic with this particular story, the web address should have been part of the outline. Be prepared.   I recently heard a podcast trying to remember the web address for one of their topics. The host couldn't come up with it. He paused recording the show, found the address and then started recording again. This is perfectly acceptable. Sometimes you don't realize you need a piece of information until you are well into the story.   The issue I have with the way he handled the situation is how he addressed it during the show.   He said something like, “There is a website that will help you with this. It is … uh. Oh, what it is. It is something like WebAddress.com or something. Oh, I can't remember right now. It's a great web site. Ok, I just paused the recording and found it. It is GoodWebAddress and it gives you everything you need.” The “Ok, I just paused the recording and found it” line came out of nowhere. Listening to the show, I couldn't tell he stopped recording and started again. The context was completely out of whack. The listener heard no pause. The subject matter simply started again in another place.   Now, he didn't say those words exactly. I am paraphrasing. I am also keeping his name and podcast out of it, because I don't want to embarrass him or disparage his show. This is simply to make a point. His show is great. More importantly, I don't have his permission to name him or his show.   With a few creative edits in post production, you would never have known he didn't have the information in front of him. It is show business. This is about your credibility. You are trying to build trust with your audience. If you look unprepared, you look amatuer. Sure, reveal your flaws during your show. But, don't look like you are unsure of your content.   In post production, he could have edited the content to say, “There is a website that will help you with all of this. (edit) The website is GoodWebAddress. It gives you everything you need.” No need to look unprepared. Take two minutes to make it sound professional.   Get all information in front of you that you will need to record your show. Force yourself to stick to your outline of your content. When you start following tangents that are not on the outline, you get into territory for which you haven't prepared and have no supporting information. You then fight to get back on track.   Build your reputation, trust and credibility by being a prepared, professional podcaster everytime. Even if you are only doing it as a hobby, you need people to trust you in order to bring them back episode after episode. Your supporing information right in front of you before the show begins will help you sound knowledgeable and prepared.   RECAP 1. Set your goal 2. Structure defines your topics 3. Create a strategy for each topic 4. Outline 5. Information   Next week: How to increase podcast listener engagement.   I'd love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.   Let's turn your information into engaging entertainment.  

6 People Who Can Help You With Your Podcast – Episode 152   Surround yourself with the best people and success can be had.   Over my years in radio, I learned time and again that I could accomplish so much more by getting help and mentoring from the right people. As I ventured into podcasting, I quickly found the people that could mentor me and help me move forward toward my goals.   Today, I want to share with you a few people I think might be able to help you on your podcasting journey. Some I know personally and work with closely. Some have mentored me from afar through their work and resources.   Whichever method you choose to use, find the people that can help you get to your goals quicker and achieve more than you ever thought possible.     School of Podcasting – Dave Jackson   The first person I want to introduce you to is Dave Jackson at School of Podcasting. If you have listened to my podcast for any length of time, you have heard me mention Dave. He has been my mentor, helping me learn the technical side of podcasting.   Dave's coaching and tutorials have helped me more than anyone I have encountered.   My podcast actually started out as a blog. Back in early 2012, I was writing about the art of podcasting while learning the technical side and preparing to launch my show. Less than four months into it, my writings were being published on the New Media Expo site.   Shortly after I began writing for New Media Expo, Dave saw my stuff and reached out. Dave was already on my radar, because I had discovered his website when I was doing my original research. I simply hadn't considered reaching out to a guy who had been doing it for about 7 years at that point. He was there near the beginning.   Dave's gesture reaching out to me was a fantastic surprise. We had a great conversation that lasted about an hour. Here was a guy that had been podcasting since 2005 that just wanted to get to know more about what I was doing and how we might help each other. That is what I absolutely love about podcasters.   The conversation eventually led to a bit of a partnership. Dave and I kept in touch working on various ideas together. We met up at New Media Expo a few times. Finally, we teamed up when I joined Dave's “Podcast Review Show” podcast. We review podcasters and help them improve.   [You can appear on the Podcast Review Show and get reviewed HERE.]   Prior to that partnership, Dave help me multiple times with my website, podcast, and technical aspects of my show. He has truly been there and done that. Dave knows his stuff.   If you have questions about your feed, website or other technical aspects of your podcast, I highly recommend you use Dave's knowledge and tools. He does some one-on-one coaching. He has resources on his website. You can also get deal on gear through Dave.   [Find information on Dave Jackson and the School of Podcasting HERE.]     Audacity to Podcast – Daniel J. Lewis   Daniel J. Lewis is another podcaster that helps people launch and improve their own podcast. He shares his knowledge of the audio software Audacity and web platform Wordpress. You'll learn all about equipment, software and skills necessary to podcast. His show was named the #1 technology podcast in 2012.   Daniel and I met through Dave Jackson. After following his show for quite some time, Daniel and I finally met at New Media Expo and have since developed a bit of a relationship.   The thing I love most about Daniel and Dave is their honesty and flexibility. They won't push you toward their favorite microphone. They will give you honest reviews and options that fit your needs. For instance, do you want or need a $60 microphone or $360 microphones? They teach you the differences and why.   Daniel has a great lead magnet called “20 Things You Should Do Before Every Podcast Episode.” You learn how to get the room quiet, how to prepare, what tools to gather and more. He calls it his preflight checklist. This will make your recording session so much more efficient.   If you are serious about podcasting, check out Daniel's Podcasters' Society. This is a group of great podcasters together in a learning and sharing environment that can really help you improve your show. Daniel and I are discussing making some of my material available within Podcasters' Society each month. Give it a look.   [Find information on Daniel J. Lewis' material HERE.]       The next few guys are just a few of the guys I have used as a long-distance mentors. The books and material written by these guys have done more for my business and career than anyone I can name.     48 Days to the Work You Love – Dan Miller   Dan Miller and his book 48 Days To The Work You Love is where my journey began. Dan inspired me to pursue the work that I love. I originally discovered Dan and his work by listening to the Dave Ramsey Show.   If you are looking for your purpose, check out Dan's material. He is a true entrepreneur.   The thing I love about Dan is his simplicity. Dan isn't knee-deep in technology, like a lot of online business people. Though he has embraced the digital landscape more recently with the launch of his membership site, he is more about creating simple money-making opportunities that are right in front of us.   Whether is it reselling cars, selling digital content or running a gym, he has done it all. Dan can see a business opportunity anywhere. He has great tools to help you find your passion and the work you love.   Dan's most popular resource is "48 Low or No Cost Business Ideas". These are great. When you read this e-book, you'll say to yourself, "Why didn't I think of that?" Dan has great ideas. The inspiration is a huge bonus.   [Find information on Dan Miller's material HERE.]     Internet Business Mastery – Jeremy Frandsen & Jason Van Orden   Jason Van Orden and Jeremy Frandsen at Internet Business Mastery have great information to help turn your knowledge into a business. I first discovered them during a session at New Media Expo. That presentation turned me onto their podcast.   Internet Business Mastery is not only a great podcast, but a course that has helped me refine my business focus. Both Jeremy & Jason have launched various other businesses. They have been there and done it.   In the Internet Business Mastery Academy, you learn how to develop your ideal freedom lifestyle. That leads into your freedom business blueprint. You learn how to design your single motivating purpose, create your money magnets, develop your list and more.   This has been one of the best investments I have made. The course has really refined my business plan and philosophy. If you are building an online business, this material can help you move you forward.   [Find information on Jeremy, Jason and Internet Business Mastery HERE.]     Platform University – Michael Hyatt   Michael Hyatt and Platform University have helped me organize my message and build my platform.   I like organization. Checklists are my friend. Step-by-step processes that allow me to add some creativity on top of it are tools I enjoy.   Michael Hyatt has a great membership site with Platform University. It is based on his book Platform, which is a must read as you develop your podcast. There is great learning inside the community. He only opens membership a couple times a year for enrollment. I got in early on this one and haven't looked back since.   Inside Platform University, you will find Master Classes where Michael interviews other experts to dive deep into various subjects each month. In the Backstage Pass area, Michael shows you how he operates his platform. There are live member calls each month, member makeovers and so much more.   There is so much information inside Platform University, I don't have enough time to get through all of it each month. I use the great material I find most useful and dip into the other stuff when I find time. When I have questions about specific topics, I can usually find the answer inside Platform University.   [Find information on Michael Hyatt HERE.]         There you have six people who can help you move your podcast and business forward.   Dave Jackson can help you with the technical aspects of your show.   Daniel J. Lewis has tools that can help you with your software, skills and search for your show.   Dan Miller can help inspire you with new ways of thinking about business. Find what you love.   Jeremy Frandsen and Jason Van Orden at Internet Business Mastery can help you lay an amazing foundation for your purpose and business.   Michael Hyatt can help organize your work to help you be more efficient in building your platform.     Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

The Anatomy of a Podcast Interview – Episode 145   On this episode, I review an interview podcast to help you understand how to evaluate your own podcast interviews.   Doug Piper from the Amazing Network allowed me to review one of his interviews. I can't thank him enough for having the courage to allow me to provide a critique in front of everyone.   In this episode, Doug interviews Brad Jeffrey of CauseGear. It is a business impacting 250,000 people living in unfathomable poverty.   In my critique, I only play Doug's questions. Those are the parts Doug can control. If you want to listen to the entire interview, find it here: http://youtu.be/fQKBjCtMzfY   Brad left a very successful family business, because he felt the need to serve others. His desire was to provide sustainable life change to victims of unfathomable poverty.   Throughout the interview, Doug does a nice job reframing Brad's answers to guide the discussion. Doug pulls out the pieces of the answer to keep Brad focused on the direction of the interview. This keeps the momentum of the episode moving forward.   There are few places where it feels like Doug is reading some of his questions rather than letting it become a natural discussion. He could also use a little stronger call-to-action at the end of the episode.   If you would like this type of help with your podcast, you have a couple options.   First, Dave Jackson and I do a show called the Podcast Review Show. We invite podcasters on the show to have their podcast reviewed. It is an opportunity to get solid feedback from two experienced coaches on your podcast, strategy and website while promoting your show to another audience. Find that option here.   You can also get one-on-one coaching with me. These are private sessions. We work on your show together to improve your podcast and achieve your goals. You can get that information here.   Find my podcast, worksheets, workbook and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

How To Create Podcast Interviews When Your Guest Won't Drop The Script - Episode 144 Over the past few weeks, we have been discussing how to create powerful podcast interviews. Thank you for the amazing questions and feedback. This week, we continue to answer those questions. My goal is to eventually help you with a podcast interview course that will walk you through the entire process of creating powerful interviews. Your questions are helping me shape that course. Thank you for the amazing help. If you have questions about interviews, you can e-mail me anytime at Coach@PodcastTalentCoach.com. Before we dive into the questions this week, I want to thank you for the response to my coaching offer. Just a reminder … I currently have two openings for my one-on-one coaching. One is Tuesday evenings. The other is Saturday mornings U.S. time zones. If you have a desire to produce engaging content with a stronger presentation, consider improving your podcast with coaching. Get the full details here: COACHING Let's dive into the questions ... From Rick Sizemore ... Erik, How wonderful to hear from you. You may recall reviewing my podcast, VR Workforce Studio, with Dave Jackson on the Podcast Review Show. I made a checklist of every suggestion you made from that show and have benefitted in significant ways for your advice. I highly recommend that serious podcasters consider the benefits and advantages of working with you. The small investment required pays huge dividends and the possibility of seeing your podcast evolve to unimagined heights becomes reality. 1. Given our carefully defined podcast focus "disability employment" there are certain questions that need to be repeated on every episode. We work hard to find new creative and different ways to present the questions, but can I feel confident that certain "questions and content areas" may be repeated on every show, as an acceptable practice? What is the risk of doing this? What are techniques you've used to vary "areas that must be repeated" to get to the content your listeners are seeking? For example on my show people always want to know what motivates a person to go back to work after disability, what advice they would have for others, what advice they would have for employers, what assistive technology they use. 2. How can I become conversational with a co-host and engaging the interviewee? Anne and I work hard at avoiding the "rotate who asks the question" and "just ask the question" syndrome. 3. What are some techniques for getting a guest who shows up with a script to drop it and just talk to you? Of course I warn guests ahead of time that scripting usually robs the conversational nature of the interview. Best of Luck with your episodes. Rick Sizemore VR Workforce Studio Podcast. vrworkforcestudio.com rick.sizemore@wwrc.virginia.gov taborroadorganist@gmail.com ANSWER: Let's take these one at a time. Is it acceptable to repeat the same questions on every episode. This is a case-by-case basis. I teach podcasters to tailor their questions to the guest rather than asking the same list every week. When you ask the same questions on every show, it becomes a question/answer session rather than a discussion. However, there are certain questions that need to be asked on every episode for some podcasts. When a host interviews entrepreneurs, you need to ask how they got started. It is part of the story. If you are interviewing rock stars, you need to ask about their big break getting discovered. It is part of their story. On your show, motivation, advice and technology is part of the story. You are here to help those with disabilities. They need that information. Don't worry about asking the same questions. If you want to vary the way you ask the questions, brainstorm 15 different ways to ask the same question. Write them down. Have the versions handy when you conduct the interview. You know the questions are coming. Be prepared. We use this brainstorm technique in radio when we say our name. We do not want to introduce ourselves the exact same way every time. To switch it up, we brainstorm 15 ways to introduce ourselves. “I'm Erik.” “Hey, it's Erik.” “My name is Erik.” “It's me, Erik.” Find variations. How can you become conversational? We answered that a bit with Joe on the last episode. Relax and let the conversation happen. With a co-host, it is important that you can see each other. This allows nonverbal cues to happen during the conversation. When you have a question to ask, give your co-host a signal. Raise your hand. Look them in the air. Give them a nod. Point to them. Some sort of signal that says, “I'm going to jump in here.” When you can see each other and use the nonverbal cues, you will be able to jump in to ask those great follow-up questions. When you trade off questions, it doesn't allow the follow-up to occur. Nonverbal cues also prevent you from talking over each other. How can you get your guest to drop the script? You need to be very clear with your guest right up front that you want this to be a conversation. It helps when you can assure the guest you will give them plenty of time to plug their stuff. You can also ask if there are particular point they would like to cover. Assure them you will offer questions that allow them to cover those points. Let your guest know that when the interview is over, you will ask them if there is anything you didn't cover. This will allow them to touch on points that may have been left out. You can then edit that question into the show. This rarely happens. However, it does help your guest get comfortable and drop the script. Finally, tell your guest you will edit the show. It is perfectly acceptable if they feel the need to stop and begin an answer again. You can edit that out to make them sound great. You guests will sometimes follow a script, because they are nervous and inexperienced giving interviews. Set their mind at ease by letting them know you will make them sound great. In the end, it is your show. There will be times when you need to stop the interview and be demanding. If you find your guest is following a script and doing nothing but pitching, stop the interview and explain your goals for the show. “Rick, I can appreciate you have a new book and would really like to plug it. Believe me, we will get to that. If we make this conversation nothing but a prolonged infomercial, people will tune out. They will take no action, and it will be ineffective. Please allow this to become a conversation. After we engage our audience with a great discussion and get them to trust your authority, we can get to the book with a strong call-to-action. However, we need to make it a conversation first. Do me a favor and set the talking points aside. Let it flow. Trust me. You'll sound great.” If you need to stop a second time and get more demanding, use something like, “Rick, I'm losing confidence that this interview will be something I can use for the show. My listeners will benefit more by natural answers from the heart. I need to ask you to set aside the talking points and simply have a discussion. Otherwise, we need to cut this interview short. Can you help me there?” If that doesn't work, move on to the next interview. From Doug Piper ... Erik, How do you keep the guest from being distracted by other things? How do you increase the concentration and enthusiasm of the guest? How do deal with guest that have poor equipment or poor "rooms" to hold the interview (assumes the interview is via Skype or similar). Does providing the questions to the guest beforehand screw up the spontaneity of the podcast? -Doug ANSWER: You can solve all of this with your pre-interview communication. When you discuss the interview with the guest prior to conducting it, you need to lead with the “why”. Why is it important to have good equipment? Why is it important to have a quiet room? Why is it important to be enthusiastic? When you can communicate to your guest that the interview is a great way to promote their goods and services, you can convey the importance of a good, clean interview. If they were shooting a television commercial to promotes their goods, they wouldn't shoot it on their iPhone with no script while their kids were running around the store. They also shouldn't do an interview in that atmosphere. The better we can make the interview sound, the stronger their marketing message will be. In your pre-interview checklist, tell them exactly what they need. Quiet room. Best mic available (the mic on the computer is not acceptable). Enthusiasm as if they were promoting their business to an auditorium of willing buyers. Have them pretend to be selling you if that makes them more comfortable. I would not suggest providing them a list of questions prior to the interview. This tends to generate scripted answers that sound unnatural. It would be acceptable to let them know you will touch on topic A, B and C. That will allow them to prepare some notes without scripting the entire answer.   From Kim Krajci ... I want to get the interviewee to understand the importance of the equipment requirements: microphone, quiet room, headset. About half of my shows are interviews. About half of those are interviews in person. I don't use a mixer but should I? Won't Levelator or some other tool solve the problem for me? Kim Krajci Writer Podcaster ANSWER: If you have more than one audio source on your show, you should use a mixer. This helps you balance the inputs. If you use Levelator or some setting within Adobe Audition to level the audio, it boost everything. If I increase the level of your mic using processing, I am not only increasing your voice. I am also increasing the background noise and every little pop and click. It is best to take a couple minutes to teach your guest how to work the mic up close. You should also use the mixer to balance the inputs. Not all voices are the same. Some are soft. Some are high. Some project. Some have big low ends. Your audio software will respond differently to each voice. Therefore, you need a mixer to create the proper input. In radio, we have a processor connected to the output of the board. All of our mics, music and other audio run through the board. The board then runs through the process before it heads to the transmitter. Our audio processor increases the low audio and brings down the hot audio. We don't leave it all up to the processor. It is a back up plan. We control all levels with the board to provide the best possible audio to the processor. You should do the same with your audio. Use every tool you have to create the best audio possible. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

Do You Gain More Podcast Engagement By Interviewing Or Being Interviewed – Episode 139   I was recently on Episode 88 of Podcast Junkies with Harry Duran. We had a great talk. We chatted about podcasting, architecture, magic and the New York Islanders. It was one of those conversations that could have gone twice as long.   Listen to Podcast Junkies HERE.   Interview podcasts are all the rage. It seems everyone is doing them. So, which is better for your business, interviewing guests on your show or being interviewed on other shows?   The answer is … both. If you hope to spread the word about your show, you should both be interviewed on other podcasts while interviewing guests on your show.   There are benefits and drawbacks to both. Here are a few pros and cons of each.   INTERVIEWING   POSITIVE Easier form of podcasting – content creates itself with a conversation People come to you to hear the interview You control the conversation You control the dissemination of info Guests can direct traffic your direction Guests can become subscribers Guests offer different info and perspective   NEGATIVE Takes a lot of work to coordinate Less flexible Guests may not show up Guests may do very little to promote your show   BEING INTERVIEWED   POSITIVE You get in front of a new crowd – Expanding your reach Less work with prep and post production You can offer a lead magnet to new people   NEGATIVE It is more difficult to convert new people into listeners You do not control the interview You do not contol when the interview is posted You need to send people to another show to hear the content Takes time and relationships to find opportunities You do not contol the quality   If you want to grow your tribe, find great guests to appear on your show who will help expose you to their audiences. Then, find great podcasts on which to appear to expose yourself to other new audiences.   (I also mentioned The Podcast Review Show that I do with Dave Jackson. Find that HERE. You can find Dave's podcast School Of Podcasting HERE.)     You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

How To Construct a Powerful Podcast Introduction – Episode 124   TOPIC DEVELOPMENT WORKSHEET   On a recent episode of the Podcast Review Show that I do with Dave Jackson, we got into a discussion with a podcaster who struggles with the introduction of his show. This happens with so many hosts. How do you properly begin an episode? Why are the important elements of a solid introduction? What is the purpose?   We were talking with Doug Salamone of Mind Drippings podcast. On this particular episode, Doug was interviewing Taylor Pearson, author of “The End Of Jobs”. Doug said he was having trouble forming the introduction of his interviews.   Before you begin your show, determine what are you hoping people will take from the interview. What is the point?   Many introductions are a waste of time. They host wanders into the episode rather than creating anticipation and setting up the content.   "Tell us a little about yourself, who you are and what you do.” It is such an overused first questions.   Do your homework. Know the important facts about your guest that support the topic. Provide those pieces of information right at the beginning. Then, hit the ground running with great questions.   Make the introduction of your show compelling. It should make your audience want to stick around for the payoff. I hear so many shows begin with their standard show open immediately followed by a bunch of housekeeping. Don't waste the time of your audience. Your introduction should make a promise (tell the audience what to expect). You should then follow through on that promise (give them the content they expect).   Last week, we discussed the purpose of a strong introduction. This week, I want to walk you through the steps of creating your powerful purpose and intriguing introduction.   These steps come straight from the Topic Development Worksheet online at PodcastTalentCoach.com.   13 STEPS   What do you hope to make the audience laugh at, marvel at or better understand? What is in it for them? Why is the topic relevant to your audience? How will you make the audience care? What is the source of the topic? How will the source lend credibility to the topic? What do you find intriguing about the topic? What emotion do you hope to stir? In what context will the story be set? Where will you take the topic? Where will the story go? What details will you use? What is the one thing you hope your listener will remember about you/your show? Write the intriguing introduction to your topic.   Before you begin your show, determine what are you hoping people will take from the interview. What is the point.   Do your homework. Know the important facts about your guest that support the topic. Provide those pieces of information right at the beginning. Then, hit the ground running with great questions.   Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

The Critical Piece To A Great Podcast – Episode 123   On a recent episode of the Podcast Review Show that I do with Dave Jackson, we got into a discussion with a podcaster who struggles with the introduction of his show. This happens with so many hosts. How do you properly begin an episode? Why are the important elements of a solid introduction? What is the purpose?   We were talking with Doug Salamone of Mind Drippings podcast. On this particular episode, Doug was interviewing Taylor Pearson, author of “The End Of Jobs”. Doug said he was having trouble forming the introduction of his interviews.   START WITH WHY   Here is Doug's first question: “Taylor, why don't you introduce yourself a little bit more, and start off at the beginning with what brought you to decide to write this book and I'll just let you roll with it and we'll get the questions going.”   Doug needs to make us care about the author as he introduces him BEFORE he brings Taylor on the show. Then, Doug needs to make us care about the subject.   Before you begin your show, determine what are you hoping people will take from the interview. What is the point.   When you use, “Tell us about yourself”, it sounds like you didn't do your homework.   The show is about big ideas. What is the big idea in this episode? The world of jobs is coming to an end. Start there.   Later in the interview, Doug asks, “What are people to do … if the opportunities are limited … and every single year we have thousands upon thousands of people graduating from universities across the country … what are people to do to protect themselves from becoming obsolete in this current economy that we're seeing everyday increasing where jobs are being eliminated or being exported to countries across the world?”   This is the essence of the conversation. Let's start here.   Many introductions are a waste of time. They host wanders into the episode rather than creating anticipation and setting up the content.   "Tell us a little about yourself, who you are and what you do.” It is such an overused first questions.   Do your homework. Know the important facts about your guest that support the topic. Provide those pieces of information right at the beginning. Then, hit the ground running with great questions.   Make the introduction of your show compelling. It should make your audience want to stick around for the payoff. I hear so many shows begin with their standard show open immediately followed by a bunch of housekeeping. Don't waste the time of your audience. Your introduction should make a promise (tell the audience what to expect). You should then follow through on that promise (give them the content they expect).   When a show begins with, “I'll show you how to make a million dollars in 4 easy-to-understand steps”, followed by, “But first, let me plug 14 things and chat a bit about why I didn't post an episode last week”, you are losing your audience. Your fan tuned in to hear your secrets, not your problems.   If you have housekeeping notes to pass along, sprinkle them within the show throughout the content. Lead with your strongest material. Housekeeping is not it.   Your introduction should set up your podcast. It should be an intriguing introduction that tells the listener exactly what the podcast is all about. What will I get when I listen? It doesn't matter whether your podcast is 10 minutes or 60 minutes long. You need to tell the listener what is to come.   "Welcome to Podcast Talent Coach Podcast. My name is Erik K. Johnson. This is where we help you transforming your information into engaging entertainment so we can turn your podcast into powerful, profitable relationships.”   With that quick introduction, I told you exactly what to expect. You know the name of my podcast. You know the name of the host. You know the goal we are setting out to accomplish. I've also put you in the mix by referencing your dreams and how my podcast will help you. In those brief seconds, I've given you who, what, when and why.   That content should be followed immediately by a creative tease of this particular show. It might be something like, “We will help Steve figure out how to gently end a bad interview. Shelly asks about incorporating a call-to-action without making the show sound like an infomercial. And finally, we will hear a clip for the ‘The Golden Garden' podcast and help Chris increase the energy and forward momentum in the show. Let's get to it. First up …” This goes right into the show content. We start delivering on the promise made in the introduction. The show is moving forward.   If I said, “Before we get to it, let me explain the new look of my website”, I would only be relevant to a small portion of my audience. Who cares about my new layout? That would assume first that most of my audience has visited my website prior to this show, and second that they can't find their own way around the new layout. That's a pretty big assumption. If is important enough to include, put it at the end, or somehow incorporate the information into an answer.   Don't waste the time of your audience. Make your introduction intriguing and get to the content immediately.   Make Them Care   I'm sure you've heard the phrase “what's in it for me?”   Your audience will be asking this very question every time they tune into your podcast. Your introduction better tell your listener exactly how your topic will affect them. You need to hook them right at the beginning with an intriguing introduction. If you don't hook them early, they will be gone in search of something more captivating.   When your audience knows what is in it for them, they begin to care. Making your listener care is the only way to get them to listen and more importantly come back again.   Lead with an intriguing introduction.   This is true for your podcast in general as well as each individual topic. Your intriguing introduction should hook your audience, let them know exactly what to expect, and allow them to enjoy the story.   What do you hope your audience will take away from this particular discussion? Your introduction should spell it out. It should set up what is to come.   If your goal is to make your listener laugh at your misfortune over the weekend, lead with it. “This weekend was so disastrous, I wouldn't have had time for anything else to go wrong even if I tried.” The audience will now have time to enjoy the vivid details of your horrible weekend rather than trying to figure out what point you are trying to make.   When you begin your story with the details, your listener spends energy trying to determine the point you are trying to make. They are trying to figure out what the story is about.   Have you ever been stuck listening to someone tell a story while you're thinking, “Will he ever get to the point?” That is what we are trying to avoid.   Here is an example of a story you might hear. “This weekend we went to the mall. It was just the two of us. We were looking for a gift for my dad.” Are we telling a story about finding gifts? Is this story just recapping the weekend? Maybe it is about my dad. You don't know. I haven't told you. There is no lead to this story.   To hook your audience and allow them to truly enjoy the story, lead with an intriguing introduction.   Emotionally Powerful?   A successful podcast is built on a strong relationship with the listener. It could be called a tribe as defined by Seth Godin in his book of the same name. The strong relationships with your listeners begin to develop your brand. You can then monetize your brand and associated relationships with an effective call-to-action. But it starts with the brand.   Powerful brands are more than just recognizable names. Powerful brands are full of emotion. A brand is a collection of perceptions, creating emotional connections, while consistently delivering on a promise. The more powerful the emotional connection, the more powerful the brand.   Take a moment to think of some very powerful brands and the associated emotions of the rabid fans of those brands. Nike. Volkswagen. Star Trek. Starbucks. Apple. Harley Davidson. Fans will go out of their way to interact with their favorite brand. These brands are unique, because they create powerful emotions within their fans that are not found in ordinary brands.   Ordinary brands lack emotion. Keds. Buick. Battlestar Galactica. Dunkin' Donuts. Hewlett Packard. Honda. The powerful emotions are not present for most people in these brands.   An amazing book entitled “The Power of Cult Branding” by Matthew W. Ragas and B. J. Bueno describes the seven golden rules to cult branding. Emotion is the key to all seven. Social Groups, Courage, Fun, Human Needs, Contribution, Openness, and Freedom. All emotional. None are functional. It's not the best, biggest, brightest, loudest, or #1 product. Cult brands are focused on emotion, not hype.   If you want to turn your podcast into a powerful brand that you can monetize with a strong call-to-action, stir emotion every time.   Next week, we will walk through the steps in creating a powerful introduction. I'll give you a step-by-step process.     Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

What Is Your Why? - Episode 086   What is your “why”? Why do you do what you do?   WORK ON YOUR BUSINESS I've been doing a lot of work on my business over the past few weeks. In “The E-Myth Revisited”, author Michael Gerber talks about moving your business forward by spending more time working on your business rather than in it.   That is exactly what I've been doing lately. Am I going down the right path?   I thought you and I could review my progress with the hope that it will help you with your process.   We all face the little voice inside our head telling us we are not good enough. Whether we have been doing this for six months or six years, we all need a little confidence boost every now and then. It is only natural.   I will be speaking at New Media Expo in a week. (Last week to save $100 HERE.) My review of my business was inspired by NMX. I want to be sure things are in place to make the most of the opportunity.   As I have stepped back to look at the big picture, I have been reviewing a few great books like “The E-Myth Revisited”.   START WITH WHY Another book that has helped my review is “Start With Why” by Simon Sinek. The book is focused on the theory that people do not buy what you do. They buy why you do it. Turn your customers into fans by making them believe in your mission and purpose.   Have I sufficiently defined my why? I thought I had. Even after refining it a few times, I am not quite sure.   Podcast Talent Coach is just over 18 months old as a podcast. From the limited feedback I have received from you, I am not quite sure my “why” is clear enough to truly inspire you to create great work.   Podcast Talent Coach was launched to help podcasters gain more confidence in their content. When you open the mic, I want you to truly believe that your voice matters. I want to arm you with the confidence you need to beat back the butterflies and excuses in order to create powerful content episode after episode.   With the information I provide every week, you should be able to take your information and turn it into entertainment that is engaging for your audience and unique to you.   MY STORY I have been in radio for 25 years. I have been coaching radio talent for 20 of those years. As I listened to podcasts, I realized so many podcasts could improve with a few tips I have learned and used over those two-and-a-half decades.   The coaching experience I have gained could easily be used to help podcasters create amazing content that could replace other entertainment sources if I could only reach those podcasters.   Eighteen months in, I have only connected with a handful of podcasters interested in making that amazing entertainment a reality.   As I step back and examine the progress, I come up with four possible explanations.   ALREADY GETTING IT One reason could be you get all you need from this podcast and the free worksheets I offer. You don't feel one-on-one coaching is necessary.   If this was the reason, I would see more downloads of both.   SPREAD THE WORD Another explanation could be I haven't done a good job spreading the word about the show.   When I launched, the show got a solid start. I hit a few hundred downloads quickly. Things slowed down quite a bit after that. A few hundred downloads is about average and nothing to sneeze at. I am grateful for each person that joins me every week.   Thank you for being here.   As I continue to produce content for you each week, I am not seeing further growth. That concerns me.   PROBLEM SOLVING A third reason I may not be seeing continued growth could be the market. Maybe I have not done a good job creating a solution to a problem my audience knows they have.   This is a likely reason. Most podcasters who have the confidence and ego to open the mic and create content every week believe they are good enough the way they are. They may not realize that there are steps they could take to create more powerful content.   It is also possible the problem I am trying to solve does not exist. As I help radio broadcasters improve their shows, many of them fear the critique, then love the feedback and growth after the fact.   THE "WHY" The final reason may be my “why”. It is very possible that I have not sold my “why” well enough.   I have defined what I do quite a bit. But have I really defined why I do it for you? Maybe not.   My love for great radio and creative podcasts drive me to do this show every week. I love being able to create great audio that people look forward to every week.   More importantly, I love sharing my knowledge of that process with others. You can create amazing visual images in the theater of the mind to inspire your listener with your podcasts. Inspire them in such a way that they cannot wait for the next episode.   That incredible anticipation of future episodes is what makes this medium so wonderful. Holding the attention of a listener to the point where they cannot get enough of you is an amazing feeling.   FIND THE GOOD Dave Jackson and I do a show together called “The Podcast Review Show”. Each episode, we invite a podcaster on the show to have his or her podcast reviewed by the two of us. It takes a great deal of confidence to have two coaches review your show right in front of you.   Every guest is a little nervous coming on the show. They are not quite sure what we will say. They fear we are going to tear their podcast apart and affirm their belief that they are not good enough.   During the show, Dave and I look for areas of the episode that are really good. Our goal is to help podcasters do more of the good. In turn, that will replace the stuff that isn't as strong. In the end, the podcast gets better.   Every guest fears coming on the show, but truly appreciates the actionable feedback at the end of the process.   JUMP THE HURDLE Here lies my problem with Podcast Talent Coach. It is not easy to get you over the fear of being critiqued in order to get you the joy of the improvement. That fear at the front door is a pretty big barrier. It is very similar to the fear of getting in the roller coaster line in order to enjoy the exhilaration when you finally get off of the ride.   The anticipation and fear could be preventing Podcast Talent Coach from growing.   Then again, I am not sure what is holding me back. Maybe it is a bit of all four. My gut tells me it is probably the lack of communicating my “why”.   WHAT IS YOUR WHY? Have you communicated your “why” well enough? Have you inspired your fan with the reason you create your content every week?   I haven't come up with the answer to my problem quite yet. I'll continue working on my business until I find the solution.   I would love your input. As a frequent listener to Podcast Talent Coach, what do you hear? What brings you back every week? What has prevented you from getting more involved with coaching?   E-mail me anytime you would like at Coach@PodcastTalentCoach.com. Let me know what you think. How can I better help you?   Thanks for being here. I truly value your attention every week. You mean the world to me. I will help you any way I can.

Episode 070 – Podcast Interview Resources   Two e-mails came in recently that might help you with your content. This week I would like to share a few podcast interview resources, to help you create better podcast interviews. We will also review the benefits of an outside perspective.   The first e-mail comes from Josh.   Hi Erik, Really enjoying the show. Question. I've been interviewed on many different podcasts and I'm amazed how often I'm asked identical questions to those asked of every other guest that appears on their show. I understand as podcasters, there's always so much work to do. The research required and creating unique questions can be a scheduling challenge - but this feels so lazy to me to just rely on a one-size-fits-all approach. When I think of some of the best interviewers I know, I can't imagine they would *ever* do this. In addition to your podcast, coaching, and resources, are there any books you would recommend for how to be an awesome interviewer? I'd love to recommend them to many of our peers in the podcasting world - and quite frankly, this is a skill that I would love to grow in. I know you recently covered interviewing - but I would love to hear your take on this practice, in particular, and would love to hear even more on the subject! Many thanks, Josh Elledge - 90 Days to Abundance podcast – SavingsAngel.com     Everyone has their own approach. In my coaching, I always encourage podcasters to develop their own style.   A “one-size-fits-all” approach to interviewing rarely leads to unique questions or answers. When an interviewer follows a script, they miss the opportunity for great follow-up questions. Let the conversation flow naturally. Don't simply stop at the list of typical questions.   If you make yourself truly present in the interview, you will listen to and hear the answers your guest provides. You will then ask the natural follow-up questions your listener would ask if they were sitting right next to you.   Remember, you can always edit out the pauses. If you hit a dead end and need to look for another question, a quick edit will make the interview sound seamless.   Interviewing might very well be my next book.   Unfortunately, I haven't been able to find the one perfect resource for interview instruction. Over my 25 years in radio, I have accumulated tips from many, many people.   There are a few good radio books that touch on interviewing as part of an overview of radio programming and talent development. Two radio books I would recommend are “Creating Powerful Radio” by Valerie Geller and “Morning Radio” by Tracy Johnson. Both have been influential on my coaching style.   There is also much to learn from the greats. I have found wonderful tidbits in the autobiographies and biographies of Dan Rather, Walter Cronkite and Larry King among others. Learn more about the interviewers and reporters that you enjoy.   Over the years, I have learned quite a bit about the business and art from two individuals. Dan O'Day is fantastic at creating audio that moves people to act. Mark Ramsey is a brilliant mind that asks wonderful questions about the future of the medium.   Two podcasters have provided great content with regard to interviewing on different episodes. Check out “The School Of Podcasting” by Dave Jackson. You will also find great information with “The Audacity To Podcast” with Daniel J. Lewis.   Most interviewers have their own style. The commonality amongst the greats is the natural sense of curiosity. You will find that you ask wonderful questions during an interview when you let your curiosity take over.       Hi Erik, My name is Rudy Vaughan and I began my podcast several weeks ago. I'm on episode 3 now. It's called the Word Outreach Podcast, which focuses on 'Encouragement for the Christian Walk'. Each episode includes a missions emphasis with missionary interviews. I've listened to your podcast for about 6 months and found you through your buddy, Dave, over at SOP. I appreciate your content, coaching and enthusiasm! Rudy     Thanks for the great feedback, Rudy.   Congratulations on your launch. Getting started is quite a big step. Many people plan and plan and plan without ever launching. Keep on creating.   Thanks for including Podcast Talent Coach as part of your learning. I am honored to be part of your journey.   Coaching is an important tool for improvement. Whether you get that from one-on-one coaching, group coaching, podcasts, books, blogs or another podcaster, let feedback help you.   Having a partner help you with your podcast can do two primary things for you. First, an outside perspective on your content can help you see things you do not see. Then, coaching can hold you accountable for progress.   Dave Jackson and I host The Podcast Review Show. We invite podcasters to appear on the podcast to have their show reviewed and their website critiqued. We also provide feedback on their business.   I am happy to hear that you are finding value with my content. Keep publishing your episodes. Let me know how I can help.       I'd love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Coach@PodcastTalentCoach.com.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.     Let's turn your information into engaging entertainment.

Why Pay For Feedback – Episode 068   Why would you ever pay for feedback? Can't you get that for free from most of your fans/listeners/family?   I was reading the comments on a blog post the other. As a disclaimer, I rarely do this. Most trolls that comment on blog posts do so anonymously. They are rarely knowledgable about the subject. And they typically offer little constructive criticism.   We discussed the trolls in episode 051 “Why I Ignore Podcast Critics”.   This particular blog post was in reference to a colleague. The commenter questioned why anyone would ever pay for feedback (coaching) when they could get plenty of it for free.   This misguided individual obviously doesn't understand the value of coaching.   Believing your listener can give you quality feedback on your podcast is like believing David Ortiz, home run leader of the Boston Red Sox, can get feedback on his hitting from the guy with a Bud Light in his hand sitting three rows up behind the on deck circle. Is Tiger Woods getting advice on his swing from the two duffers sitting beside the 3rd green? I don't think so.   Here are five myths about coaching.   1. I've Never Heard Of You Myth: There is no value of an opinion from someone nobody has heard of.   Truth: You've never heard of some of the most powerful, well-paid coaches in the world. How about Hank Haney or Sean Foley or Notah Begay? All three have served as a swing coach for professional golfer Tiger Woods.   How about Jim Presley or Elnar Diaz? They are the hitting coaches for the Major League Baseball Baltimore Orioles. Baltimore had 211 home runs in 2014. 25 more than the 2nd team.   The Major League Baseball Detroit Tigers hit .277 as a team in 2014. Ever heard of Wally Joyner or David Newhan? Both hitting coaches.   Would you pay Brett Manning to coach you? Taylor Swift has. Keith Urban and Haley Williams of Paramore have as well. Most people have never heard of Brett Manning.   Just because you have never heard of the coach, that does not mean they are not able to offer you valuable input and advice.   2. I Can Do It Myself Myth: I know what I am supposed to do, so I can do it myself.   Truth: Your coach can see things you cannot.   Business coaches. Quarterback coaches. Vocal coaches. Violin coaches. Writing coaches. Speaking coaches.   Coaches are everywhere. Unless you are in the industry, most people have never heard of these coaches. These instructors are well educated and experienced in the profession. They help the greats become even better.   3. Coach Just Wants Money Myth: The coach is only in it for the money.   Truth: No coach does it simply for the money. Most every coach loves to teach. They get great pride by seeing their clients succeed.   Coaches who coach only for the money rarely last. If clients are not improving and succeeding by using the coach, words gets around.   Do you homework on a coach. Find people that have used their services. If the coach has helped others succeed, there is a good chance they can help you as well.   4. Positive Feedback = More Money Myth: The coach will only give you positive feedback, because they want you to come back again and again.   Truth: Constructive criticism is really the only way to improve. A Pollyanna view will never get results.   A coach that only gives you positive feedback is rarely helping you get better. If you are not getting better using a coach, you should stop using those services.   Tiger's swing coach doesn't stand next to Tiger saying, “Great swing. Keep it up.” I can get my nephew to do that for me. If that is the sort of feedback you want, then by all means use your fans and family. If you truly want to improve, hire a coach.   When I coach my clients, I typically look for 3 things they are doing right and 3 things they can improve upon. You cannot improve your show by simply removing the bad stuff. You need to replace it with good stuff. Let's find the good stuff, so we can do more of that. That content can replace the areas that need improvement.   5. Who Pays For A Bad Review? Myth: Nobody wants to pay to hear they are horrible.   Truth: Sometimes the truth hurts, but it is necessary.   If you want to improve, you need to know where the rough spots are. You are not paying for a bad review. You are paying for the truth.   If you don't want to know if you look fat in those jeans, don't ask. However, if you are truly concerned about your look, and you don't want to go out of the house wearing a bad Christmas sweater, find someone who will tell you the truth.   A good coach will give you an honest assessment of your show. Someone who has worked with various shows over many years will know the pieces that make a successful show. That coach can help you implement ideas and tactics to reach your goals. Nothing beats the experience of a winner.     A good coach is a powerful tool for you. Most people don't know what they don't know. A solid coach can help you identify areas that will help you propel forward.   Some people are not comfortable jumping headfirst into the coaching pool. It is a big step. Maybe that is you.   If you would like to dip your toe in water, Dave Jackson and I do a show together called “The Podcast Review Show”. Take a listen to the show to see how our coaching styles differ. You can hear how we both work with our coaching clients.   You can also get details about getting your show reviewed.   Whether you use one of us or another coach, the important part is that you get some objective feedback to help you improve. Find someone with experience to mentor you through your creative process. You will be amazed at the progress you make with your art.     I'd love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.     Let's turn your information into engaging entertainment.

Get Noticed In The Sea Of Sameness – Episode 062   Being unique is the only way you can make your podcast get noticed in the sea of sameness.  There are so many podcasts in your niche.  Being memorable is critical. There is one file in your listener's mind that you occupy. You can't occupy multiple files. You must pick one. Define that file and do all you can to support that image. That is the essence of your brand. Where does McDonald's fit in your brain file? McDonald's is probably the “Fast Hamburgers” file? Does it also fill the “Milkshake File”? Probably not. Sure, they serve milkshakes. However, that file is probably occupied by your favorite ice cream shop. Where would Cheetos fit in your brain file? It would go in the “Lip Balm” file, right? Of course not. However, Frito-Lay launched Cheetos Lip Balm in 2005. It failed miserably, because Cheetos occupies the “Cheesy Puffed Snack” file in your brain. Your podcast brand can only occupy one file. Pick the one image your brand can own? Define your brand. When we create, we expose our perspective. We open ourselves to criticism. It is natural to want your thoughts, views, art and creation to be accepted by everyone. To avoid being disappointed, we often play it safe. Our creativity lacks creativity. It is risky to be truly creative. However, that is really the only way to get noticed. Safe blends in. Risky stands out. To create engaging content with your podcast, you need to be unique. Your first idea will rarely be a truly unique idea. That first idea will usually be something you have done or seen done in the past. Keep working the idea. Let it lead to other, more creative ideas. The more often you let your mind explore other options, the more often you will develop truly unique ideas. Don't settle. Always attempt to create something unique with your content. Do not settle for your first idea. Push yourself. Brainstorm. Let one idea lead to the next until you have a long list of ideas. Then, select the best idea from the bunch. You will usually find the best and most unique idea further down the list. If you settle for your first idea, you content will become stale. You will continue to use ideas that have been used in the past. There will be nothing to engage your audience. The unexpected creates amusement, delight and a memorable event. Being direct assumes your listener cares about your marketing message. They don't. You need to be unique to be memorable. Be distinct, unusual, and unexpected.   Congratulations to Dave Jackson over at the School of Podcasting. Dave was recently named the new Director of Podcasting for New Media Expo. NMX will be held April 13-16, 2015 at the Las Vegas Convention Center. It will also be held in conjunction with the NAB Show. NMX is always a great event and should be even better with Dave at the helm. I'm very excited about the show. Dave and I do a show together called the “Podcast Review Show”. You can learn how you can be a highlighted podcaster on the show by clicking HERE. We have added a new option to the show where podcasters do not necessarily need to appear on the show to have their podcast reviewed. Get all the details HERE.   Let me know how I can help you with your podcast. E-mail your questions to Coach@PodcastTalentCoach.com. You can also find other tools including worksheets, a workbook and videos to help you create great content at www.PodcastTalentCoach.com. Let me teach you how to turn your information into engaging entertainment.

How To Build Trust – Episode 058   Last week we discussed the four essential elements of storytelling.   As I gave that presentation at Podcast Movement, some had questions about turning personal connections into stories that actually had something to do with their podcast subject. In fact. Josh Elledge of “90 Days To Abundance” suggested I do an episode on it. Find him at “SaveingsAngel.com”.   Today, we dive into the “how” of storytelling.   The use of journaling will help you dig deep into your thoughts to reveal your personal connections to the subject matter. Journaling can be done for a specific length of time or output. You can do it for 3 or 5 minutes, or an entire page of thoughts.   Whether you choose time or output, it should be set and consistent. Set a timer and write until the timer goes off. You want to write to the point where if becomes free-flowing without any conscious thought.   Understand that no one will ever see this journaling. You can even throw it out after you create the episode. There is no need to keep it once we find the personal connection.   After you journal, read over your writing. Highlight the thoughts and personal connections that really jump out and grab your attention. Those are possible starting points.   Once we have highlighted our personal connections, we need to pick one to use for our show. We then turn that personal connection into our engaging introduction to our powerful story.   I want to show you how we can find great stories for an episode using Journaling. In this example, I want to create an episode that teaches the power of storytelling. The goal of the episode is to have my listeners understand the importance of stories if they hope to have their audience know, like and trust them.   Here is my journal entry. These are never shared with anyone. I am sharing it with you as an example. There are some connections here that reveal my vulnerability that I typically wouldn't share with anyone. I'm laying it all out with hopes it will help you find the courage to open up to yourself.   JOURNAL. How do I create great stories by journaling. Max's great story about his father. Find deep connections. When we tell these great stories, we reveal things about ourselves. I learned a lot about this from Bill McMahon. I'm sometimes afraid to reveal what I truly believe, because I worry what people think about me. Once Bill instilled in me the courage to recognize what I truly believe and present it on the air, I began creating great friendships with listeners I don't even know. As the public address announcer of the Omaha Lancers hockey team, I often run into people who act like they know me, because they kind of do. It used to really creep out my wife. People would come up to me and start having a conversation about something I talked about on the air. After they would walk away, she would ask why I didn't introduce her. I would tell her that I have no idea who that was. She couldn't understand how I could have these conversations about personal stuff with somebody when I had no idea who it was. That is very common when you talk about personal connections on your show. How do you reveal things? People will get to know you. You never know what will connect. Listeners grab onto the most everyday stuff. It is something that happened with your kid. Or the hockey rink in your backyard. Or the pothole you hit on the way to work today. If you are doing a show about gun control, how do you link potholes to gun control? Journal until you find the link. It doesn't need to be perfect. Journal. There is a connection there. My story here links Josh to storytelling. It was a great conference. I love when people ask great questions. My lectures really get into conversations. That's what it is all about. That's why I do this. I feel like we are developing a relationship. They actually trust me enough and care enough to ask questions. We are beginning to develop something here. The feedback and questions really make me feel like my presentation was validated. Even after the presentation, many came up to ask additional questions. Probably 10 or 12. Which was great, since it was the final presentation of the day. What a great way to finish the weekend.   Four different personal connections in that journal entry.   Now, let's look at each personal connection and turn that into an engaging introduction. My topic for this episode is the power of great storytelling in podcasts. I want to encourage podcasters to use stories to get their audience to know, like and trust them. What stories can I use to make my point?   Before we create our introduction, we need to determine what we hope to make our audience feel.   Max's great story about his father. Like many of us, Max couldn't find the courage to share his stories about his father. He didn't feel anyone would care. Max eventually left my station to work at one of the big stations in Chicago.   With this connection, I hope to make the audience gain confidence and know that even the radio personalities in the biggest markets in the U.S. have some self doubt. It is natural. Let's begin the story there.   "Fearing what people will think about you when you share personal stories is natural. Even radio personalities in some of the biggest cities in the U.S. have that self doubt. I once had a morning guy working for me who would tell me these great stories about his father ...”   I'm sometimes afraid to reveal what I truly believe, because I worry what people think about me. This is very similar to the the previous story. I can use the same style. Even I get a little nervous about what people will think. Using this connection, I again hope to give my listener confidence.   "Fearing what people will think about you when you share personal stories is natural. Even I encounter that self doubt. At Podcast Movement, I was a little nervous how my presentation would go over with the group of my peers.”   She couldn't understand how I could have these conversations about personal stuff with somebody when I had no idea who it was. With this personal connection, I want you to understand that you will be surprised what connects with your listeners. Some of the smallest asides will endear you to your listener. There will be times when your listener will mention things you do not even remember talking about. We can begin our story there.   "There are times when listeners will stop me to mention some of the must mundane things mentioned on my show. My wife and I were walking through the arena where I announce hockey games. We were stopped by a listener I didn't know personally.”   The feedback and questions really make me feel like my presentation was validated. With this personal connection, I want listeners to see the payoff that comes with powerful storytelling. If you use storytelling correctly, the end result can be very fulfilling and inspiring. I want this story to empower and encourage you to share your stories. Let's start the story there.   "Have you ever been unsure about sharing your thoughts and opinions? I was a little nervous about giving my Podcast Movement storytelling presentation to a group of solid podcaster. By the time I finished sharing my stories and real life examples like Lee Brice and Walt Disney, I received some great questions that really validated my process. I was even more excited about helping people with my knowledge and information.”   There are four examples of how I journal to create great stories for my show. There are really four steps. Journal for 5 minutes. Find the personal connections within your writing. Determine what you want to make your audience feel and the point you want to make. Finally, turn that into your engaging introduction.   Telling great stories within your podcast will help your listener know, like and trust you. The details and personal connections you include will tell your listener about your beliefs, morals, dreams, dependability, experience, reputation, honesty and reliability.   As your listener begins to know you through these stories, she will determine whether or not she likes you. It is better to have some love you and some hate you rather than have a bunch of people on the fence. If they rate you a 3 on a 1-to-5 scale, they are basically saying they don't care.   Create some passion. As long as you have more “loves” than “hates”, you're on the way to a win.   Not everyone loves Harley Davidson motorcycles. There are people who love Harley and wear their colors proudly. Then, there are others who wouldn't be caught dead riding a Harley. It doesn't fit their personality. Nobody goes shopping for a new vehicle and says, “Oh, maybe I'll buy a Harley or maybe I'll buy a Volvo. I'm ok with either one.” Create a passionate tribe.   You can then build trust after your listener has had a chance to know you and decide if they like you. By trusting your audience with your personal feelings, they will begin to trust you by the law of reciprocity. When you give to someone, they will feel compelled to give back to you in return.   The process sounds easy. However, it takes practice. If you would like my help, let me know. I would love to teach you the process.   I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   If you would like to have your show reviewed on The Podcast Review Show with Dave Jackson and me, click here. We are looking for great guests who would like to improve their shows.   You can also find other tools including worksheets, a workbook and videos to help you create great content at www.PodcastTalentCoach.com.     Let's turn your information into engaging entertainment.

8 Questions To Better Podcasts - PTC Episode 050   Today, we discuss how you can follow 8 questions to better podcasts.   On the Podcast Review Show the other night, Dave Jackson mentioned he was reviewing his own episode and discovered something he could do to make his show better. I'm a big proponent of show reviews in real time in order to get better. One of my free worksheets at PodcastTalentCoach.com is dedicated to reviewing your show. Here are eight of the questions on that worksheet that can help you improve your podcast.   Pick an episode from a few weeks back. Listen to it in real time. Then ...   Ask yourself these questions   Did you accomplish the goals you set for this episode? How did you make the audience care? How did you include the listener, making them part of the story? Where were the “oh wow” moments? What was memorable about the show? At what points did you introduce and reset the show/topic? What stories did you tell? Where did you use active language? (walking instead of walked, eating, not ate)   There are 19 total questions on the review sheet. You can find it online at www.PodcastTalentCoach.com.   If you would like the workbook that will walk you through all of the worksheets, find that at www.PodcastTalentCoach.com.   I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find other tools to help you create great content at www.PodcastTalentCoach.com.     Let's turn your information into engaging entertainment.

Storytelling Transform Your Podcast   Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness? Storytelling can transform your podcast. People do business with people they know, like and trust. Stories help you develop that knowledge, likability and trust. Your stories define you and will touch many more people than typical information. The stories you tell and the details you include reveal many things about you. That begins to develop that like and trust. It can be a bit scary to reveal things about yourself on your podcast. Develop the ability to recognize your unique thoughts and the courage to reveal them on your show. Two radio coaches have influenced me greatly over the years. They each have similar views on storytelling. Radio consultant Randy Lane says use stories to “make it human by making it humorous, compelling or tragic”. Radio talent coach Bill McMahon suggests you decide what you hope to make your audience “Laugh at, marvel at or better understand.” How do you want your audience to feel after hearing your story? Frame that feeling in your engaging introduction. Decide what you hope to reveal about yourself with the story. Stories help you connect, motivate and inspire. There are four parts to the storytelling structure.   Engaging introduction This pulls your listener right into the story. Your introduction should tell your listener exactly where the story is headed.   Vivid details How will your emotion be revealed in the story? Use vivid details to make your story come to life in the theater of the mind.   Powerful conclusion Wrap up the story by reframing of your engaging introduction.   What else? Asking “What Else” will transform your show. Don't let the story simply end and fade away. Turn it into something powerful. Many treat a subject in a similar manner.  That is why we hear the same style of interview.  If you want to stand out and be different, transform you content by using your unique style. "What Else" can we do with a compelling story? You could create a video, continue the conversation on social media, follow up with listener input in the following episode or various other things. Let your story lead to something bigger. Ask “what else can we do” and see where it leads.   A few housekeeping notes this week.   Coupon code ends this week! Get a one-hour coaching session with Dave Jackson and me for only $50 if you act before June 30, 2014. Dave and I are now hosting the Podcast Review Show together. Our guests appear on the show to have their podcast reviewed by the two of us. Typically, hiring the two of us individually for an hour would be hundreds of dollars. Not only do you get an hour of consulting from us on this show, you get to plug your show for a sixty minutes. Our guests typically pay $99 to be featured on the show. Dave and I have decided to cut you a break. By using the code “coach50”, you can appear on the show for only $50. You get half off. Still an hour. Still feedback from both of us. Still plugging your show. Half the price. The code is “coach50”. This deal ends June 30, 2014. Get in on it now before we close it. GET REVIEWED - CLICK HERE.     If you are truly serious about building your podcast, improving your show and increasing your traffic, you should also be attending the Podcast Movement in Dallas on August 16 & 17. Find my affiliate link online at PodcastTalentCoach.com. We are only 10 weeks away from the Podcast Movement. Register today.     I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find tools to help you create great content at www.PodcastTalentCoach.com.     Let's turn your information into engaging entertainment.

Your Podcast Brand Revisited - PTC044   This week, we revisit my most popular episode.  This episode has been downloaded almost twice as many times as any other episode I have released. Maybe you missed it.  Maybe you caught it and this will be a great refresher.  Either way, I have received great feedback on the content and I am sure you will enjoy it. On this episode, we discuss how to turn you, your content and your podcast into a brand.  How do you create that powerful podcast brand to stand out amongst the sea of podcasts that are available online?   Find the original show notes HERE.     A few housekeeping notes this week.   Get a one-hour coaching session with Dave Jackson and me for only $50 if you act before June 30, 2014. Dave and I are now hosting the Podcast Review Show together. Our guests appear on the show to have their podcast reviewed by the two of us. Typically, hiring the two of us individually for an hour would be hundreds of dollars. Not only do you get an hour of consulting from us on this show, you get to plug your show for a sixty minutes. Our guests typically pay $99 to be featured on the show. I've convinced Dave to cut you a break. By using the code “coach50”, you can appear on the show for only $50. You get half off. Still an hour. Still feedback from both of us. Still plugging your show. Half the price. The code is “coach50”. This deal ends June 30, 2014. Get in on it now before we close it. GET REVIEWED - CLICK HERE.     If you are truly serious about building your podcast, improving your show and increasing your traffic, you should also be attending the Podcast Movement in Dallas on August 16 & 17. Find my affiliate link online at PodcastTalentCoach.com. We are only 10 weeks away from the Podcast Movement. Register today.     I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find tools to help you create great content at www.PodcastTalentCoach.com.     Let's turn your information into engaging entertainment.

6 Ways Stories make your podcast powerful PTC Episode 043   Zig Ziglar used great stories in every point he made. He was a wonderful storyteller.   Dave Jackson and I spoke with the Contractor's Secret Weapon podcast this week on the Podcast Review Show. They hosts told a great story about earning the #1 spot on Google.  The story really helped solidify their points.   You don't need to include constant stories in your podcast. You only need a few memorable stories to make your podcast stronger.   6 ways stories make your podcast powerful.   Transport your listener to other places using stories Visual words Theater of the mind   Would I enjoy taking a one-hour car ride with this person every week? Develop friendships Like a one-on-one conversation in a car   Do I know the host by listening to the show? Reveal things about yourself People get to know and like you   Stories define your character People begin to trust you   Let others live vicariously through your stories They can enjoy your journeys without the risk May be the reason there are so many entrepreneur podcasts   Stories make you human Humorous, compelling or tragic Laugh, marvel, sympathize Put yourself on the same level as your listener   There are worksheets available on the Podcast Talent Coach website that will help you develop your stories.  These worksheets are free.  The Show Prep and Topic Development worksheets will be most helpful with your stories.   You can receive further help walking through the worksheets by getting the Podcast Talent Coach Workbook.  It is available in paperback HERE and on the Kindle HERE.   To discuss my personalized, one-on-one coaching, you can reach me at Coach@PodcastTalentCoach.com.   If you are truly serious about building your podcast, improving your show and increasing your traffic, you should also be attending the Podcast Movement in Dallas on August 16 & 17. Find my affiliate link online at PodcastTalentCoach.com. Prices increase by $40 on June 1. Act now!     I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find tools to help you create great content at www.PodcastTalentCoach.com.     Let's turn your information into engaging entertainment.

The Show Funnel Solution – PTC Episode 041   If you listen to online business podcasts, you've surely heard the business funnel discussed. Online marketers move a large group of people into the big end of the funnel. As the price increases, the funnel gets smaller indicating fewer people buying.   Similar to the business funnel, we want to move our listeners through a show funnel. We want to engage our listeners, hook them by piquing their interest, and finally moving them through our content.   The size of the listener pool gets smaller as the group moves through the funnel. Many people will see our headline. A portion of those people will move further to read the description. An even smaller group will continue to move through the funnel by beginning to listen to the show. A subset of that group will actually get to the end of the episode.   How can we move our listeners through the episode more efficiently? How can we get more of our listeners to reach the end of the episode?   In this episode, we discuss five tips to help you with your engaging content and the listener progression through your funnel.   1. Develop A Goal For Your Show   As you develop your podcast, you need to determine what you hope to accomplish with the show. What will the show be about? What do you hope to make your audience feel? Is there some call to action you wish to make your listener take?   After you have developed the goal for your show, stick to it. All content on your show should support your goal.   If your goal is to help consumers get out of debt, don't spend a lot of time discussing your favorite, new CD. Your listener has come to your show expecting you to deliver on your promise. If you tell her you help people get out of debt, deliver that content to her. When you start discussing anything other than that, your brand promise is tarnished. She will be headed elsewhere.   In his “My Disney Podcast”, Correy Webb discusses all things Disney. He discusses his cruise adventures, visits to the parks and other traveling tips. If Correy suddenly began discussing the poker game he had with his buddies last weekend, you would be disappointed. Poker isn't the reason you're listening. His Disney promise would be broken.   A great brand is built slowly with great consistency. Deliver on your brand's promise. However, before you can deliver, you need to develop a goal for your show.   2. Prepare For Your Show   Before you begin to record your show, you should spend just as much time preparing for the show. It is very similar to mapping out a trip. You not only need to know where you are going, you need to know how to get there.   Many hosts will have an idea of which topics they hope to address on the show. They may have a few e-mail questions to answer or a current event to discuss. That is where most quit. They think, “Well, I have our ideas. Let's do this.” They then begin recording.   This is a big mistake. You must plan what you hope to do with each topic. How do you hope to answer the questions? What will your opinion be on the current event. Most importantly, how will you present it to your listener.   If you plan to answer an e-mail question only because you think it is a good question, but you do not plan out your answer, you will wade through the answer. It will take you much more time to answer the question than is necessary. Your show will therefore lack momentum. Your listener will become easily bored. When you stumble your way through your answer unprepared, your listener will wonder if you actually now where you are going.   Before you open the mic, plan out your show. Jot down some notes. Write down the few important points you need to mention as you're answering the question. Then, make sure you stick to your plan.   Dan Miller does a wonderful job of this in his podcast “48 Days to The Work You Love”. He knows exactly which questions he wants to answer in his show. He knows exactly how he wants to answer them. He also has a few solid examples for each answer. Dan tends to over-promise at the beginning of the show with the questions he hopes to answer. He should either stick to a time limit for each answer, or promise fewer with the potential of a few “bonus” answers at the end if time permits.   Give your show more momentum and energy. It will happen when you prepare for your show.   3. Tease Me   Anticipation is a key feature to storytelling. Your story should build just like a good plot builds in a movie. You need to make your audience anticipate the content that is on the way. It is like a vacation you are planning to take. The fantastic anticipation for the trip is almost as pleasurable as the trip itself. You can't wait for the trip to arrive. You want your listener to feel the same way about your content. When they can't wait for the story to arrive, you have created some great content.   Teasing is the art of creating anticipation for your audience to entice them to stick around for the payoff to your setup. It is a critical element of your show. Teasing helps create momentum for your podcast.   When you promote parts of the show that are coming up, you must creatively tease your audience. You must give them a reason to stick around. It isn't enough to simply say, “A great story about this weekend is coming up.” Few will stick around for the payoff. Tease. Create anticipation. Instead, use something like, “You're never gonna believe what I found in the attic this past weekend.”   The evening news does a wonderful job at teasing. Create anticipation. Tease me.     4. Create A Power Intro   The opening of your podcast should explain the purpose of your podcast and let your listeners know exactly what to expect as if this is the first time they have ever heard the show.   A well-crafted introduction serves two purposes.   First, it tells the brand new listener who is hearing the show for the very first time exactly what to expect from the show. It is like the intro to a late night talk show. “From New York. It's the Late Show with David Letterman. Tonight, Tom Cruise. Larry The Cable Guy. And Katy Perry. Letters from the mail bag. Tonight's Top Ten list. And Paul Shaffer and the CBS Orchestra. And now, former New York City Medical Examiner … David Letterman.” You know exactly what is coming your way, even if you have never seen the show before.   Second, those that have heard the show before are confident that they are in the right place. Those regular listeners will find comfort in the opening of the show they hear each time they tune in. Fans will also feel like they are “in the know”. This is similar to singing the theme song of your favorite sitcom. As soon as you hear the first few notes of the theme song, you know you're on the right channel. Your show intro should elicit the same response.   As you create your show open, treat it as if every listener is saying, “Hey, I'm new here. What's going on?” You'll make everyone comfortable as the show begins.   5. Make Your Listener The Star   Make your listener the star. It is your show. You know where it is going. When listeners are involved in your show, it is always your job to lead your guest and make them the star.   There are many ways to incorporate your listeners into your show. Live interviews, live calls, recorded voicemail messages, and e-mail are a few of the possibilities. Incorporating listeners into the show gives your entire audience a vested interest in the show.   With guests, you must remember you always know more about your show than they know. You know the goals of your show. You know the plot and strategy. You are always on the show. They are new. Lead your guest.   Phrases like “great question”, “I'm glad you mentioned that” and “I didn't realize that” make your guest feel they are adding to the show … as long as you are authentic in your comments.   Financial guru and radio host Dave Ramsey is great at guiding his listeners. When a caller begins to ramble on, he will always step in with, “How can I best help you today?” That is a great way to say, “Get to the point.” You need to remember that your callers are not professional. They are not sure how to adequately edit their question while still providing all of the necessary elements.   Just as you do not need to answer every e-mail you receive on your show, you do not need to read the entire e-mail. When you are using voicemail and e-mail questions, edit them before you use them. Keep the essence of the question while eliminating the unnecessary details. Nobody will fault you for editing a 4 minute voicemail message to a great 30 seconds. They will probably thank you. The edited call is still the call as long as you aren't changing their words. Your show is entertainment. Edit it as such.   When interviewing a well-known guest, make it easy for them. Open with great questions for which you already know the answer. Talk hosts like Jay Leno and David Letterman have producers that do a pre-interview with their guests. They will ask the guest, “If Jay asks you about ____, what will you say?” The producer then puts the great questions on the blue cards for the host. Jay may not know the answer, but the guest knows the question is coming.   If you know your guest has done some amazing things, ask them about it. Then, let them answer. I hear so many hosts interview guests as if they are trying to show the guest how much they actually know. In turn, they answer the question as they are asking it. This leaves the guest very little to say.   You and your show become great when you make your guests and listeners the star.     Using these five tips will help you refine your content and give it focus. This will help you move your listener through your show funnel. Develop a clear goal, prepare for the episode, tease your listener, write a power intro and make your listener a star. You will be well on your way to transforming your show.     A few housekeeping notes for you.   Dave Jackson and I are now hosting the Podcast Review Show together. Our guests appear on the show to have their podcast reviewed by the two of us. Typically, hiring the two of us individually for an hour would be hundreds of dollars. Not only do you get an hour of consulting from us on this show, you get to plug your show for a sixty minutes.   Our guests typically pay $99 to be featured on the show. I've convinced Dave to cut you a break. By using the code coach50, you can appear on the show for only $49.50. You get half off. Still an hour. Still feedback from both of us. Still plugging your show. Half the price.   The code is coach50.   Now, we cannot possibly review everyone. Once we fill the available slots, this deal will go away. We have already had a great response. Just a few openings remain. If you are serious about your improvement and would like to be on the show, get registered today.   We have not made anyone cry yet. At half price, it surely cannot hurt that much. Just use coach50 when you register.   If you are truly serious about building your podcast, improving your show and increasing your traffic, you should also be attending the Podcast Movement in Dallas on August 16 & 17. Find my affiliate link online at PodcastTalentCoach.com.     I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find tools to help you create great content at www.PodcastTalentCoach.com.     Let's turn your information into engaging entertainment.

2-Person Podcast Tips   A few notes before the episode this week. I am speaking at the Podcast Movement in Dallas August 16th and 17th, 2014. It is a national podcast conference that has an amazing roster of presenters and speakers. It is less than $135 (including fees) for the standard ticket before June 1, 2014. I would love to have you join me there using my affiliate link. Get your ticket by clicking the logo in the bottom right corner online at PodcastTalentCoach.com.   Dave Jackson recently invited me to join him on the Podcast Review Show. You can find the show and listen at PodcastReviewShow.com. Each week we invite a podcaster on the show for a critique of the entire business from content to website to revenue opportunities.   If you would like to be featured on the show, click the “Get Reviewed” link at PodcastReviewShow.com.   Joining a two-person show forced me to review my tips for shows with multiple hosts. How do you maintain the level of quality and professionalism? How do you maintain the focus without running down rabbit holes and getting lost?   Most of these tips apply if you are a solo podcaster or only have guests on your show.   There are five areas to develop for a show with multiple hosts.   Define Each Role Select your partner carefully If you are the same, one of you isn't necessary What is each expected to bring to the show   Responsibilities During The Show Who drives Who sets up topics Who cues others   Smooth Flow Develop hand signals to avoid talking over each other Use chat if can't see each other Use names of each host to allow listeners to follow along Use a show clock so each host knows where the story is headed Begin stories with your intriguing introduction so your partner can follow   Other Work Decide who handles other tasks like booking guests & post production Equal sound quality Use similar equipment Record on separate channels for processing & post prod   If It Ends Create an agreement before you begin What happens to the show if someone wants to leave? Who owns the content if someone leaves? Who owns the business & clients? “Oh, it will never happen. We're married/best friends/brothers.” It happens all the time. Don't fool yourself.   Plan your show before you begin. If you are already creating content, it is never too late to start. Start planning today.   This week: Define the roles of each member of your show and put it in writing Start using the names of those on the show Create an exit plan for the show if it should end   Next week we will discuss how to prepare for a show. We will review topics like how to get over prelaunch jitters, how to use your notes, and what should be included in your prep outline.     I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find tools to help you create great content at www.PodcastTalentCoach.com.     Let's turn your information into engaging entertainment.

Focus Of Your Podcast – PTC Episode 037 A few notes before the episode this week. I am speaking at the Podcast Movement in Dallas August 16th and 17th, 2014. It is a national podcast conference that has an amazing roster of presenters and speakers. It is less than $135 (including fees) for the standard ticket before June 1, 2014. I would love to have you join me there using my affiliate link. Get your ticket by clicking the logo in the bottom right corner online at PodcastTalentCoach.com. Dave Jackson recently invited me to join him on the Podcast Review Show. You can find the show and listen at PodcastReviewShow.com. Each week we invite a podcaster on the show for a critique of their entire business from content to website to revenue opportunities.   If you would like to be featured on the show, click the “Get Reviewed” link at PodcastReviewShow.com.   I was listening to the Solopreneur Hour Podcast with Michael O'Neal this week. His show is one of my regular, weekly listens. The podcast frequently features an interview with a successful person in business. Michael does a nice job relating his content to my business. Many podcasters get lost in the interview and fail to make the important connection to the listener. When you define the focus of your show, you create a filter for your content. This filter helps determine which content makes the show. It also helps frame your content with respect to your listener. (Get the "Show Focus Worksheet" HERE.) To succeed, you need to set yourself apart from the crowd. You cannot simply be better. You must be amazingly different. Make the connection of your content to the needs of your listeners. Help your audience solve their problems and eliminate their frustrations. Even if you are a seasoned podcaster, it may be time for a tune up. Does your show have a strong focus? Is your content truly helping your listener? Have you defined what is in it for them? Begin with your passions. When you are creating your podcast, find subject matter that stirs a fire inside you. If you can talk about it for hours, you are probably on target. If you can come up with fifty different topics on your area of interest, you could have a winning subject. What topics and subjects typically occupy most of your conversations? This is probably where you will find the focus of your podcast. You will be talking about the same subject matter show after show. You better love it. To be interesting, you first need to be interested. Once you have your topic, define your unique qualities. Remember, you don't simply want to be better. You want to be amazingly different from the others. My show is focused on content. Where most shows about podcasting center on the technical aspect, I use my 25 years of broadcasting experience to create content you cannot find elsewhere. That is my unique position. This is where we narrow your topic. Really focus on the niche. You cannot be everything to everybody. Being broad creates a bland podcast that lacks focus. Be specific. The size of your niche is not nearly as important as the passion of the niche. Help people that are passionate about your topic. This is where you will succeed. Where can you help? Determine what frustrates your listeners. Figure out what your audience needs to do to double their business or happiness or success. Then, help them accomplish those things. Create solutions with your show. Finally, use this filter for all of your content. Define the focus of your show. As you prepare for each episode, run your topics and content through this filter to ensure the focus is on your listener. If you are interviewing people on your show, run it through your filter. What is in it for your listeners? How can they put that information to use? Even if you are a comedy podcast for entertainment only, your listener is still getting a benefit from your show. They are coming to you for companionship. They want to forget about their problems for a bit. Your content filter should ensure you are helping them accomplish that goal.   Here is your “to do” list for this week. Step back for an overview of your show. Define the goal for your podcast. Determine where and how you are helping your listeners. Ensure your niche is focused enough. Put all of your content through your listener filter.     Next week, we will discuss tips for the two-person podcast. We will examine five areas you should define and develop if you have a show with multiple hosts.     I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com. You can also find tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.

Podcast Negativity Trap PTC Episode 036 A quick note … Dave Jackson of School of Podcasting has invited me to join his Podcast Review Show podcast. Each week, we invite a podcaster on the show and review their podcast with them. Dave and I help our guest refine their content, delivery, production, branding and website. If you would like to find our more, head over to PodcastReviewShow.com.   This week on Podcast Talent Coach, we get a question submitted by Steve Stewart of the “Money Plan SOS Podcast” Steve brings up two questions. With all of the negativity surrounding us and pulling us in, how can we keep on a path of positive messages? How can you be passionate without being negative?   It is good to recognize the negative influence in our content. Negativity surrounds us everyday, making it difficult to stay positive. The nightly news uses the philosophy “if it bleeds it leads”. The political talk shows are typically more about the negatives of the opposition rather than the virtues of their position. The Sunday morning political talk shows in the U.S. Are all a battle with a “sky is falling” mentality.   Negativity attracts people. Many people have a desire to run from the negative rather than toward the positive. Many want to quit their job. However, few have any idea where they want to head. A cynical, sarcastic, mean attitude will simply pull successful people down rather than build anyone up.   If bad news and negativity attract an audience, why change? If conspiracy theories and stories of the world ending keeps people coming back, why get rid of it? If it ain't broke, why fix it?   Negativity in your life is destructive.   If you believe you are what you think about, then we need to remove the negativity from our lives. This theory is present in many books. You will find it in Napoleon Hill's “Think & Grow Rich”. It is the main idea in “The Strangest Secret” by Earl Nightengale. It is difficult to have a positive attitude in life if you are talking about negativity in every episode.   In the long run, negative content in your podcast will harm you and your listener.   I have stopped watching the news. I don't want that negativity in my life. What good does it do me to see pain and agony in the lives of others?   What is the solution? Our content can't be all tulips and licorice. We can't look at the world through rose-colored glasses. How do we create the balance?   First, we can't make your show great by simply removing the bad stuff. We need to replace the bad content with more of the good stuff.   Have you ever tried to stop doing something? Smoking? Eating fast food? The secret is that you can't stop something without replacing it with something else. Many people that try to stop smoking gain weight. Food replaces cigarettes.   There are four steps you can take to maintain a positive attitude and overtone in your podcast.     Positive Solutions With your content, lead people to positive solutions. Start by identifying the negative. Then, replace those ideas with positive solutions. Show people better options. Give them help & hope.     Use Proper Planning Know how to get to the good in the story and where you plan to go before you begin recording.     Review Your Show Find the parts of your show where negativity appears. Then, determine how you could have lead the topic in a positive direction. Over time, you will become better getting to the positive during the show.     Stick To The Tough Work The negativity trap is the easy path. Being positive is tough work. In the long run, it will be better for you and your listeners. Your audience will grow more slowly. However, it will be more loyal over the long run. Negativity wears out its welcome quickly. A positive attitude will help your podcast develop longevity.     The negativity trap is destructive to your podcast. It is unhealthy for you and your listeners. Being positive is hard work. Be confident, and stick to it. Over time, it will be better for your show. Help your listener find the positive in her life. Help her overcome her challenges and solve her problems. Lead her to better results. Positivity helps develop long-term success for your show.   I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.