Podcasts about more podcast money

Its A New Year My People, And While We Spent All Of 2021 Taking Other Podcasts To School In This Episode We Sit Down With David A. Jackson A Podcast Expert With Almost 20 Years Of Podcast Experience.. Oh Did I Forget To Mention He Is The Founder Of The School Of Podcasting, So This Time We Literally Are Taking Other Podcasts To School LMAO.... Podcasting since 2005, Dave Jackson is an award-winning, Hall of Fame podcaster with thousands of episodes under his belt. His "School of Podcasting" show (1.9 million downloads) was the first podcast about podcasting, and he was the first person to start a website dedicated to helping people launch successful podcasts. Other points of interest include: Featured keynote and breakout speaker. Author of the book More Podcast Money. Served as the Director of Podcasting for the New Media Expo. Featured in Parade and Rolling Stone Magazines. Contributing writer for Podertainment Magzine 2015-2017. Class Is In Session So Click The Link And Join Us Live Or In The Archives.... Linktr.ee/TalkingJunkNetwork #podcast #podcasting #podcastersofinstagram #podcasts #spotify #podcastlife #podcaster #youtube #radio #music #love #comedy #hiphop #podcasters #applepodcasts #itunes #podcastshow #interview #entrepreneur #newpodcast #spotifypodcast #covid #applepodcast #motivation #talkingjunkthepodcast #soundcloud #art #radioshow #entertainment #talkingjunknetwork --- Send in a voice message: https://anchor.fm/talking-junk/message

More podcast money is going to go through a rebrand and be called Profit From Your Podcast to coincide with the release of my book Profit From Your Podcast. You're going to see the album art change and things turn from green to red. Please note nothing is wrong with your device. Everything is fine. I'm just rebranding it kind of like back when Kentucky Fried Chicken changed their name to KFC. It was the same place, same food, same value, with just a new name. It's the same thing here More Podcast Money, is changing its name to Profit From Your Podcast. The new website will be hosted on Podpage. To take a free class on Podpage click here. Buy the book Profit From Your Podcast on Amazon (aff link) 

There are many different ways to make money with a podcast. Depending on your topic and your audience, different strategies may work better than others. Additional ContentSelling your back catalogTurn Your Show Notes Into a Book Advertisements Don’t Have to Be PollutionSelling Advertising on your WebsiteText Link Ads Link WorthadBrite (now adroll)Buysellads.comYou can but the book More Podcast Money at https://morepodcastmoney.com/buythebook     

Today as I prepare to release the new version of the book, I'm going to read for free More Podcast Money. This book as available on Amazon. If you enjoyed the content, but don't read, you can show you appreciation with a donation.

https://deadsetpodcasting.com (https://deadsetpodcasting.com) 3 Books Worth Reading. (note: there are no affiliate links in this episode post).  'Big Podcast' by David Hooper (the only pure-podcasting book that I'm currently recommending - audiobook available) 'Do The Work' by Steven Pressfield (audiobook available) 'The Gift' by Lewis Hyde (no audiobook is available as at April 2020) Special Mention: the upcoming second edition of 'More Podcast Money' by Dave Jackson (due out mid-2020). @deadsetpod on Twitter and Instagram hello@deadsetpodcasting.com Support this podcast

I am a memory and speed reading coach who has given a TEDx talk that has been viewed by 1.4 million people and taught over 15,000 people from 147 countries speed reading and memory. When I was 10, I had a speech impediment which left me struggling with speaking in public and reading. I now read seven times faster than the average reader (1,500 words per minute), the CEO at StudyFast and an international public speaker. My mission is to make speed reading and memory training accessible to all. Featured in the BBC, TED, Virgin StartUp, LBC Radio and Metro. The average time taken to read this: 27 seconds -Jordan Harry Guest on ep 15 Dave Dave Jackson launched the School of Podcasting in 2005. He has been helping people understand technology for 20+ years as a corporate trainer and podcast consultant. Dave Jackson was inducted into the Podcasting Hall of Fame in 2018. He is the author of the book, “More Podcast Money.” Over the years he has launched over 30 different podcasts with over 4 million downloads. guest on ep 51 Tyluer_mikal_chancy

Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results: Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form. Soon, you won’t necessarily need the term “podcast” in your search to see episodes, making podcast discovery simpler across Search. Where Do You Think People Search More Apple or Google? With Google adding episodes to search results we need to ask the question, where are people going to find my podcast? According to a Jacobe media report, 70% of people find shows via word of mouth and only 11% search in an app. Another study from Edison Research and prominent podcast producer WNYC Studios states that: 84% of WNYC Studios listeners report having recommended a podcast to a friend, while 78% overall report having recommended a podcast to a friend. And one in three WNYC Studios listeners share podcasts on social media, at 32%. Podcast listeners also report having discovered the medium in the following ways: 17% via their smartphone, 15% via public radio programming, and 13% from an article or program. Getting a Grip on SEO The minute I heard Google was taking podcasting more seriously, (and that the Apple search was not great) I started studying SEO. Here is my limited knowledge after a few months. Always write for humans.  You need to know where your site ranks Find some keywords that fit your audience, and your website ranks high enough to show up in search results.  Showing up for less popular keywords gets you more results in Google which can lead to higher rankings.  SEO is like Bowling or Golf, LOTS of moving pieces and trying to master it us exhausting.  Some resources I've used: SEO for Podcasters from Daniel J Lewis ( $199) SEO Marketing from Juergen Berkesse of Polymash Skillshare has two classes (and intro and advanced) by Rand Fishkin who started SEO MOZ (one of the top if not THE top sites on SEO) Mangools is a Suite of Tools to help you determine the best keywords and track your progress (free/paid) Ubersuggest from Neil Patel (a free tool that gives you tons of data). WPCRafter has a tutorial that walks you through it.  Yoast SEO Plugin For Wordpress Monster Insights Plugin For Wordpress (Google Analytics) Because of My Podcast, I Got a Press Pass To Comicon Seth/ZAndrex from Geekville Radio (who I just reviewed on the Podcast Rodeo Show) explains how his podcast was enough of a credential to get him a press pass to the Comicon event in Chicago.  Check out his podcast at geekvilleradio.com For more "Because of My Podcast Stories, check out www.becauseofmypodcast.com Are You Making ANY Money With Your Podcast? I'm working on the book "More Podcast Money" and conducting more interviews for the book. If you are making ANY money with your podcast, I'm trying to interview more podcasters to better identify strategies, and what is and is not working. If you'd like to be considered for the book please contact me Question of the Month What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question

Author and Podcaster since 2005, Dave Jackson shares how to effectively launch a podcast, grow an audience, bring value to your audience and grow your business at the same time. The 1st step is starting a podcast in an area where you have passion. The next step is determining your niche. Once you do those two things, be OK launching your podcast and realizing that you can’t please everyone. Be consistent with your content and make sure it adds value to your audience. Dave Jackson is an Award-winning Hall of Fame podcast consultant who started the School of Podcasting in 2005. He is the author of the book More Podcast Money and is a featured speaker at events Dave’s podcast is called School of Podcasting and you can get access to a 20% off his services discount code by going to www.schoolofpodcasting.com/pathtomastery and using COUPON CODE: mastery   Subscribe in Apple Podcasts / iTunes   Please check out our sponsors www.vulcan7.com/pathtomastery/   Training Products www.thereluctantsalesperson.net   YouTube https://www.youtube.com/user/hillteam17   Facebook – Please follow www.facebook.com/pathtomastery   LinkedIN https://www.linkedin.com/in/davidihill

I keep seeing statements like, "Well, I've done this podcast for 2 years and it's time to start monetizing." With this type of mindset, I can see many podcasters getting discouraged or even burned out. I played music in local bars from the age of 16 to 50. 34 years I played music, but I never fell delusional enough to think I would make the big time playing local bars in Northeast Ohio. If I wanted a career I would've had to move to a city like Los Angelas, Nashville, or anything that wasn't Akron, Ohio. While it's commendable to commit to something for a long period, it's not the longevity that inspires people to share your episodes. It's the content. Nobody has ever said, "Hey Dave you have to listen to this show!" and when I ask why they say, "They've been podcasting since 2014!" With that said, as I write the updated version to my book More Podcast Money, here are the ways you make money with podcasting. SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com [click_to_tweet tweet="The Top Five Ways to Make Money With a Podcast @davejackson " quote=" The Top Five Ways To Make Money With a Podcast" theme="style3"] The Top Ways to Make Money With Your Podcast Sell Your Own Products or Services This is the top way to make money with your podcast. You harness the power of influence. As you have lived and breathed in your target audience for a while, you should know what they need or want. I was amazed at a WordCamp I attended recently that the documentation for the new Gutenberg is sparse at best. Everyone hates it. Nobody understands it. That is one learning curve that needs to be flattened and if I had time I would dive into it myself. Why some of your audience will buy from you is due to you bringing value on a consistent basis. This triggers the law of reciprocity. You've done something nice for them, and now your audience feels a need to do something nice for you. If you've shared a little about yourself then they probably like you (if they didn't they wouldn't be listening). If the information you provide is solid then they trust you. When you are known, liked, and trusted the buzz phrase for this is you are an "influencer." When you launch a product or service you can influence them to purchase your product. This could be a book, a course, a membership site, a crowdfunding campaign, a live webinar, etc. These products should fill a need in your space, or entertain them. Sell Other People's Products or Services (affiliate sales) Affiliate sales are when you sign up with a company to promote its products. You are given a link (or a code) that proves the traffic/customer came from you. If a sale is made, you earn a commission. When you match the right product with the right audience, you can make decent money. I once made hundreds of dollars a month promoting fitness cards on my weight loss show. The commission was $1.50 per deck. This product fit my audience. I later would do the same when the Fitbit first came on the scene. I bought one and loved it. This is a great place to start. Find a product that you love that your audience ( a weight loss show in this case) would love. I was able to openly and honestly talk about how I loved my Fitbit and ever since I bought it I was more active. Again, I was earning hundreds of dollars per month when the commission was $9 per sale. Pat Flynn makes a TON of money with Affiliate sales. He created a video tutorial showing how easy it was to install WordPress on a web hosting company. The video was short. It made building a website look super easy, and his affiliate link was right beneath the video. Find the right product for the right audience and affiliate sales can be a nice source of income. Crowdfunding / Donations This form of income requires an extremely engaged audience. When people donate their motivation is one of two things typically They want you to continue to create content and have the freedom to keep going. They believe in your message/content They want additional information or content. Adam Curry and John C Dvorak called the donation model "Value for Value" model. Their show the No Agenda Show dissects the media and helps you understand what is really going on in politics and in some cases society and culture. They produce two episodes a week that are roughly two hours long. They have a segment at the beginning thanking people who gave over $250. They have a segment in the middle to thank anyone who donated over $50, and they have a ceremony to "Knight" anyone who has donated over $1000 and welcome them to be a "Knight of the No Agenda Roundtable" and you also get a very nice ring (which of course people can wear, and have other people ask "where did you get that ring). The No Agenda show is so engaged they are now holding meetups without the hosts. Adam and John provide any tools to their audience that they can use to promote the show. Jennifer Bryney also does a show about politics called Congressional Dish. She started the show by reading every bill that went through the US Congress. Every American should listen to at least one episode of Congressional dish. Jen thanks all of her supporters at the end of the show. Both of these shows provide information that you (sadly) can't get any place else. Both are done in an informative and yet entertaining fashion. The No Agenda Show accepts checks and paypal. They have a jingle that promotes the website to go and donate ( www.divorak.com/na ). Congressional Dish will take your support using whatever payment tool you want The top reward people offer at Patreon (the top crowdfunding tool ) is additional content. When is the best time to add a Patreon campaign? When a listener asks you to start one. Host Read Ads While currently, less than 10% of podcasts get 5000 downloads per episode (the metric advertisers are looking for, although some need 20,000 per episode) this doesn't mean you can't get a sponsor. I've had sponsors on this show that fit my audience. While some advertisers use an old way of advertising held over from radio where you pay a rate based on the number of downloads ( CPM price per thousands ) this doesn't' work with podcasts who have a smaller - but more engaged - audience. I charge per episode (not CPM). This is sometimes called a "flat rate." When using the CPM model of (for example) $30 per thousand downloads and your show gets 200 downloads per episode that episode earned $6 (which is why CPM doesn't work for most podcasters). The more niche your audience, and the more niche the product the better the match. The better the match, the higher you can charge. Dynamic Ad Insertion While the technology behind dynamic ad insertion is not bad, currently podcasters who are using some services are getting the shaft in my opinion. For me, generic dynamic ad insertion is the equivalent of Podcast Welfare. One system I am checking is paying my .0017 (not a typo) per download. If we go back to that show that has 200 downloads per episode they are making 34 cents per episode. When you see companies saying "You can make money from DAY ONE" this is what they are using. Yes, you will earn money. However, you might be better checking your couch cushions. People That Make a Living With Podcast Have a Few Things In Common I've noticed a few traits with those people who make a living from the income that was generated from podcasting activities. They have MULTIPLE income streams. They sell products, affiliate sales, ads, etc. They have a combination of the above. The people that JUST have ads HAVE HUMONGOUS audiences. That take DECADES to build. They often have a spouse/partner that has a decent job with health benefits (not all but many)  Had an audience before they started podcasting (not all, but many). There are Other Ways To Measure Success It's not all about downloads and its not all about money. In some cases, you get paid in confidence. You get paid in speaking gigs, or maybe even a permanent job. In some cases, you get paid in friendship, and peace of mind knowing you belong. Quitting Your Day Job There are tools online you can use to see how much money you need to have a certain take-home pay. I live in Ohio and using https://us.thesalarycalculator.co.uk/salary.php I live in Ohio and in Ohio 60,000 will put you in a place where you don't have to worry about your bills. If I want to have a take-home pay of $60,000 a year I need to bring home $75,576.62 (as 20-30% of this is going to taxes). However, if you’re married with children you might be paying for health insurance via COSE (which can be around $1700 a month) which would mean you would need to have $98,192.92 in gross revenue to take home $60,000. Apparently, I'm also never going to retire (as I'm not putting any money away - just a thought). Now if we break that down that is $1888.33 per week. Assuming you are working 40 hours a week that is $47.21/hour. There are some things to keep in mind. This means your calendar is booked from morning to night if you are doing consulting. This also means you’re never taking a vacation. Wait, you want two weeks of vacation? Then you need to make $101,969.58 in gross revenue (as we will assume you are not making money while you are on vacation. This then means your hourly rate is $49.02/hour and you are working 40 hours a week. Why You Need Multiple Streams of Income In a post on their blog, Patreon mentions that only 1-5% of your audience will become Patrons. The average donation is $7. I checked mine, and it was $5, but we will stick with $7. If I use the gross number from above of that would mean I need to make $8,182.74 a month. If the average Patron donats $7, I will need 1,169 Patrons. If only 5% of my audience becomes Patrons I need a total number of downloads of 23,379 per month so 5% of them will become patrons. While you could say that 23,379 a month is 5845 downloads per week, but that 23,379 should be unique listeners. Question of the Month What do you like about the show? What do you wish I'd change? What do you want to hear in the future? Upload/Leave your answer on the contact page.  Please take the online survey (with a chance to win a price) at www.schoolofpodcasting.com/survey19 Mentioned in this Show More Podcast Money Book More Podcast Money Podcast Fast Pitch Softball Useful Resources Graphtreon (shows how much people are making on Patreon) Patreon Crowd Funding Work With Me Join the School of Podcasting or let me be your podcast mentor

Dave Jackson from the School of Podcasting and Jim Collison from The Average Guy Network are back. Jim celebrated a birthday and Dave took a trip to Georgia to watch a high school of graduation. This week to discuss: 2:45 Apple is shutting down Apple iTunes and muting sounds on computers 10:33: What makes a good guest 16:24 Can you add ID3 tags on Hindebrugh (File > Properties) use the tag copy and Paste in MP3 Tag 17:48 Bring your daughter to your podcast day on Home Gadget Geeks talking technology and College 19:24 Dave's niece is going to start a D&D podcast. Younger peeps are watching YouTube four hour shows. 22:13 Radio.com and Libsyn see https://support.libsyn.com/kb/radio-com/ Radio.com is owned by CBS. This puts you into the Radio.com app (not the website) 23:24 Am I listed in this app?  Here is a quick video that shows you how to find your links https://libsyn.d.pr/jkzW6V Links mentioned in the video Google Podcasts: https://search.google.com/devtools/podcast/preview Google Play Music: http://g.co/podcastportal Stitcher Partner Portal: https://partners.stitcher.com/ Tunein: www.tunein.com iHeart: www.iheart.com  20:00 Getting Approved in iHeart Radio 27:11 Do I need to be on YouTube? Should I be on ______? 28:41 I change my topic slightly and the numbers went through the roof do I change my podcast? 35:38 What a good tool to make a course? I use Thinkific and Teachable are great platforms. I've also use Digital Access Pass for Wordpress. 39:04 Thanks to our Awesome Supporters. 41:25 Let the podcast you're listening to know you appreciate their show 45:01 Should we preproduce the Awesome supporters.... 46:57 How much money do you need to make in Ohio to bring home 60,000? ( More Podcast Money)  50:55  Jim is going to podcast live in front of 400 people - because of his podcast. The joys of launching a podcast with a team.  Find Jim at www.theaverageguy.tv  Find Dave at www.schoolofpodcasting.com Start your podcast at www.schoolofpodcasting.com/start        

Dave Jackson: I've been podcasting since April of 2005. My podcast about podcasting has been downloaded over 1.6 million times (as of 2017). I've helped hundreds of people launch podcasts. Unlike many other “geeks” who know how to podcast, I've been a technical trainer for over 20 years. This means I not only do I understand the technology but I can explain it in a plain English “geek-speak free” environment. I have a Bachelor's Degree in Education from the University of Akron (Specializing in technical education). While there are other podcast consultants, I believe my experience sets me apart in regards to helping you make sense of the entire podcasting process. I not only help with the “how,” but I also help explain the why, and make sure you avoid the common podcasting pitfalls. I have won awards at fortune 500 companies for my customer service. In a nutshell, I care. I am one of the top podcast consultants, and I have spoken at many marketing and media conventions including New Media Expo, Blog World, Erma Bombeck Writing Workshops, Podcamp Columbus, Podcamp Cleveland, Podcamp Cincinnati, and the Business of Writing Summit. I am the author of the book “More Podcast Money.” Watch the full episode here: https://projectegg.co/the-school-of-podcasting About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

Today Dave Jackson from the School of Podcasting is joined by Jim Harold who has been podcasting since 2005, he's an author and full-time podcaster. Check him out at www.jimharold.com 3:00 Dave gets a potential book deal after having someone saw his book More Podcast Money 4:00 Jim shares book and publishing tips from his experience as an author 8:00 What does the day look like for a full-time podcaster 16:00 What does a full-time podcaster do for health insurance? 17:25 Nervous about the first interview, especially when it's with a "big" guest. 20:30 Jim got to interview Ed Asner 25:25 Thanks to our Awesome Supporters 27:35 Jims insights into Membership sites and his transition into the "My Libsyn" platform 30:00 Any worries about YouTube cracking down on conspiracies 31:2o Congressional dish talks about a bunch of Facebook pages that got removed 34:40 Jim's Gear He uses an EV RE20 and the importance of getting better (not so much better gear). Mentioned: Samsonq2U Package 37:08 Jim's Podcasting Pet Peeve 39:00 Just Start! 39:30 Jim may start a podcast about podcasting check out his current shows at https://jimharold.com/jims-podcasts/ 44:03 Allan Tépper and his crusade for recording in 48K and I need to record in both 44.1 and 48 K and see if there is any noticeable difference. 47:50 When people try to start a fight for publicity 49:30 the Rode Podmic is making its way into the public, and Rode embracing podcasters. Win 150,000 worth of Rode equipment at www.myrodecast.com 53:55 Genesis Themes and a lack of podcast themes. Secondline Themes make 56:46 Jim has moved to Pair.com for his website, and Dave talks about his experience with Siteground. For inexpensive Wordpress see www.coolerwebsites.com POST SHOW 01:12:00 Making a show that you want to listen to and reboots of In Search Of 01:05:02 The "Discoverability" issue is that what I keep finding it crappy 01:07:00 A Kid on Youtube who reviews toys is making millions - enjoy what you have 01:10:00 Don't underestimate your download numbers 01:11:00 Jim's promotion strategy 01:14:00 toneden.io 01:20:00 Chartable and Apple Terms of Service 01:24:00 mp3 vs m4a file format 01:26:00 Pandora VP of podcasting doesn't know when Podcasting started 01:31:00 The Demise of Marc Maron????? https://youtu.be/LssUeBhEVWY Work With Me Join the School of Podcasting or let me be your podcast mentor

Dave Chessen is known as the Kindlepreneur and is the host of the Book Marking Show and has turned his blog into a podcast. His show has a great format as he talks about a strategy in his show and then interviews someone who is using that strategy. Where I've Been: 2 Minute Tips Podcast 1:40 I was interviewed on the 2 Minute Tips podcast where we talk about my experience as a presenter and my 20 years as a corporate trainer and any tips on making good presentations. Check it out at http://2minutetalktips.com/davewhen My Favorite Podcast Question of the Month 2:37 If you'd like some exposure for your show it's super easy. Send in your answer and give the following information You #1 favorite podcast (only 1) Where can I find it (website) Why is it your favorite Your podcast (if you have one) Where can we find your show? What is it about? See www.schoolofpodcasting.com/contact Deve Chessen Behind the Scenes of Launching a Book 4:16 I interviewed Dave Chessen for my More Podcast Money podcast, and in listening to the episode I felt you would appreciate it because: Many podcasters at events have mentioned writing a book There are plenty of strategies that align in both launching a podcast and launching a book In this interview, you will hear: Planning with the end in mind Tips on getting good artwork/book cover on a budget The importance of editing How podcasting has helped his brand How much you can expect to spend on launching a book Check out Dave at Kindlepreneur.com  and his Book Marketing Show amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS) Kindle Keywords article Great Podcast Starter Kit Q2U Podcast Pack 28:28 If you are looking to start a podcast, this is a great package.  Cardioid polar pattern is effective in minimizing noise and off-axis audio that can cause feedback. Frequency response of 44.1 / 48 kHz, 16-bit resolution. Low-latency headphone monitoring w/ a level control. XLR and USB outputs to record to Mac or Windows-based computer while at the same time connect to a mixer, preamplifier, or PA system. On/Off switch controls both USB and XLR audio outputs. Microphone is plug and play requiring no driver installation. Practical & necessary accessories like a mic boom arm that offers 28" of arms reach, a pop filter that softens explosive sounds, & more in the bundle. All this for $105. If you bought similar items Samson Q2U Microphone $59 Boom Arm $54 Headphones $35 Windscreen $3 Pop Filter $10 Total would be $161 (You save $56) Check it out As an Amazon Associate, I earn from qualifying purchases The Software on Dave's Computer 32:02 Adobe Audition Hindenburg Journalist Pro Evernote Chrome Firefox Camtasia   Podcast I Will Be Loading On My New computer Audacity Mp3 tag Skype Zoom iTunes Droplr Izotope Media Info Backblaze MP3 Skype Recorder Reflector 3 Rescue Time Sony Sound Forge Spotify Title Analyzer Headlinr Pro Auphonic Mentioned In This Episode Kindlepreneur.com  amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS) Long Tail Pro Software Beaver Builder Software Divi Theme Free Baby Steps Podcast Course  Jim Harold Free Headline Tools Work With Me If you are ready to start a podcast www.schoolofpodcasting.com/start If you need a podcast mentor see www.schoolofpodcasting.com/workwith me

Episode 022. What if you were happily podcasting along since pre-iPhone era, and suddenly got the call that you were being inducted into the Academy of Podcasters Hall of Fame at Podcast Movement, the biggest industry conference of the year? Today I'm talking with Dave Jackson, host of School of Podcasting, stranger to no one who has been involved in this industry for long, coach to many, and creator of a new podcast about every 5 minutes. This episode is part of the "impostor syndrome" crossover series between my two shows, The Creative Impostor and Podcast Envy... enjoy! Featured Podcast Angel: Libsyn. THE industry standard for podcast hosting. Get your first month free with my promo code "envy" and I'll get a little thank you toward my OWN hosting from Libsyn. Resources: 5 Questions You Haven't Asked About Your Podcast I mean, you want to make a show that matters right? You've got a message, a passion, a purpose. How can you make sure it's landing? These questions from your Podcast Boss (me) will help! Podcast Boss Interview Setup Guide Get a handy PDF of our dual recording setup for online interviews using Ecamm Call Recorder for Skype AND and the Zoom H4n Pro recorder. Connect: http://www.podcastenvy.com Email or Voice (send me a question to answer on the show!) Facebook Group The Creative Impostor Facebook Page @andreaklunder.creative Instagram: @andreaklunder My favorite hashtags #podcastenvy #podcastboss Oh HEY! I'm on LinkedIn now... dropping tons of pro podcasting tips, insights, and stories. Connect with me there and let me know you're a Podcast Envy listener. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Our Guest! FacebookTwitterYouTube Website School of Podcasting Podcast About Dave Jackson Dave Jackson is an award-winning podcaster who has been podcasting since 2005. He is an inductee of the Academy of Podcasters Hall oF Fame. He is a featured/keynote speaker at events, author of the book More Podcast Money, and served as the Director of Podcasting for the New Media Expo.  He was featured in the Documentary The Messengers: A Podcast Documentary available on Amazon. He is best known for founding the School of Podcasting and helping thousands of podcasters launch successful podcasts. He has started over 20 podcasts and has over 3 million downloads.

Because of My Podcast: Free Tickets 2:00 Brad from the Cinema Guys ( www.wearethecinemaguys.com ) explains how he was approached by a small local Cinema Chain who listens to his podcast. Brad worked a deal that enables him to get tickets to movies. Brad (being the cool guy he is) is using them as a give away for his audience. He has also worked to do a screening of Brad's all-time favorite horror movie, "John Carpenter's The Thing." They get to introduce the movie and then do a Q&A afterward. Earn Money Referring People to the School of Podcasting 7:20 As a podcaster, people may approach you about how you started your show. You may be thinking of creating an online course, or an ebook. Instead of spending all that time and resources, you can signup to be a School of Podcasting affiliate and earn a commission when they subscribe and also for every month when they stay subscribed. For more information go to www.schoolofpodcasting.com/affiliates Why Knowing Your Why Matters 8:00 It keeps you focused. You are no longer distracted by things that don't help you achieve your goal. If you know why you're doing something, you can see the results clearer. This enables you to spot the small victories that then motivate you to keep going. It is then the motivation that enables you to try again. When another small victory comes along, you get another dose of motivation, and a pinch of this thing called confidence. How My "Why" Gave Me Super Powers I had been wanting to lose weight, and over the last year, I have been going up and down. I would get down to maybe 218 lbs, and then go up to 221 or 222. I wanted to get up and go to the gym in the morning. I knew to drink lots of water, and get plenty of sleep. I knew what to do. However, when I listed my priorities I wrote down things like rewriting my book More Podcast Money, I needed to update some tutorials at the School of Podcasting, and take a class on SEO. Nowhere in there is anything about my health. That's when I realized why I wasn't losing weight. It simply was not a priority. I got a call from letting me know that I was being inducted into the Academy of Podcasters Hall of Fame. The minute I hung up the phone, I said out loud, "Well somebody's getting up early tomorrow." While it is somewhat weird, as I normally try not to care what people think of me, I knew there would be lots of pictures. I even hired a photographer to take pictures during my presentation. Suddenly,  like a light switch, I had willpower. I had focus. I had a purpose. No longer did I need to watch TV. I realized that most of the taped TV shows I use to watch rarely delivered any real value. I could take that time and use it at the gym, or walk around, or cook healthy food, and THAT would deliver value to my goal of losing weight. When You Know Your Why You Can Make it Through the How “He who has a why to live can bear almost any how.” -Friedrich Nietzsche The two most important days of your life are the day you were born and the day you discover why you were born.– Mark Twain Apple Podcasts hits 550,000 Podcasts I listened to my first episode, and in it, I mention in April of 2005, there were maybe "4000" podcasts. This article says in 2005 there were 3000 podcats, now there are 550,000 and according to this TechCrunch article, there have been Fifty billion episodes have been streamed/downloaded since launch. The new numbers include 18.5 million individual episodes representing 155 countries, in more than 100 languages. So in 2005 when I was explaining to people how cool podcasting was, and how awesome it was that you could "teel the software to watch this site" (better known today as a subscription) and that you didn't ' need a Mac, and you didn't need an iPod to listen. IT WAS PAINFUL as many people just didn't get it (it took a while for me to get it). But I knew the potential power of podcasting, and I had quit listening to radio, and I wanted people to experience the same joy I had found. It didn't seem hard because if I helped ONE person understand and start listening to podcasts, and I had ONE more person to talk about Dawn and Drew with, it was worth my time and effort. When you know you're why the "work" doesn't seem like work. It just seems like something you do. When I first started playing the guitar it was BRUTALLY PAINFUL, but I knew I wanted to play. I wanted to be like my brother (who played) and so the pain wasn't so bad. I knew it was temporary, and I could make it through the how. My "Whys" I get to help people (my background is in training. I have a Bachelor's Degree in Education specializing in Technical Education from the University of Akron) It's creative (my hobbies are music, writing, photography, poetry). It's geeky (I get to play with software to build websites, track downloads, and more) I get to leave a very small fingerprint on the planet. Neither of my marriages produced any children. The word "Legacy" seems a bit much, but you get my point. I am meeting and creating great friends. It's helping me to pay off my student loans If I lost my job today, I would have a cushion of money coming to tie me over (and in reality, I would probably be able to the School of Podcasting Ful time) I'm not sure what I would do with my free time if I didn't. Your Why's Might Be: Share your knowledge Get your message out out Promote a business Stay connected to friends and family Be seen as an expert Open the door to possibilities Find like-minded people Inner office company communication Educate Entertain Getting the Motivation To Start I just listened to a great episode of the You Wanna Do What? Podcast by Monica Rivera where she interviewed Jeff Haden about motivation. It was a really good interview and had some great insights into motivation. Including: You only need enough motivation to start. If you set small achievable goals, those "little wins" give you the motivation to try again and keep moving. So some examples of small achievable goals my be Buying your equipment Plugging everything in and making your first recording Getting your artwork Publishing your first episode Syndicating to Apple, Stitcher, etc Getting 10 downloads for an episode Getting 50 downloads an episode When accomplishing these little milestones, it feeds your motivation to keep going. 25:10  Brenda from My Tech Toolbelt explain how her kids are grown, and while she is thankful for her job, it can be kind of boring, and she is podcasting because she enjoys learning. Yes, there is a lot to learn but as she put it, "It's fun. It's exciting, and I've already got two press passes (to be continued)"  27:37 Jim Collison from The Average Guy Network (and my Co-host for Ask the Podcast Coach) is a lot like me. We both love being around people, we both love helping people. We both like to talk and to influence people to help them do things.    The #1 Killer of Motivation and Why Podcasting is Like Golf 30;03 There is a reason that employees at companies are strongly urged not to share their income amount with other employees. If two people share that information, one person is leaving that meeting upset. So when people share how many downloads they get in a Facebook group, and their numbers are three times as many as you, ignore it and instead of focusing on their numbers, focus on your audience and how you can serve them. If two golfers shared their scores, someone is going to think, "WHAT?! How is that person better than me? Well, there are a number of factors: Better equipment More experience Better coaching Better attitude More athletic More time to practice So if you came to me and said, "I can't believe they are better than me! And I answered: Your sound quality is very distracting You have half as many episodes They have a completely different niche They have more time to promote their show They have a budget to market your show and you don't They have no children and you have five They went to the School of Podcasting and you watched outdated YouTube Videos Wouldn't you be able to see why someone might be getting more downloads than you (and keep in mind, there are more ways to measure podcast success than downloads). So unless you want to detail your podcast DON'T COMPARE YOUR SHOW TO OTHER PODCASTS. Heli PR77D Microphone Shootout   35:02 The Heil PR77D is basically a Heil PR40 with a bass roll-off switch, and something that will look very cool in any videos. It comes in black and purple and retails for $249 where the Heil PR40 is $308. You will hear these with my mic preamp the DBX 286 $199 off during the shootout. In today's shootout, I compare it to an Electrovoice RE320 $299   Audio Technica AT2005 $79, Audio Technica BP40 $349, Blue Yeti $129 The Heil PR77D has that traditional warm Heil Sound. When I switched it voice mode (which cuts out frequencies below 120Hz) it seems a little too clear for my voice). It comes with a nice black velvet bag to keep it in. It's a very sturdy microphone, and I love the retro look. Of the microphones above, the only one I steer people away from is the Blue Yeti unless you PROMISE to read the manual, buy an over-priced pop filter, and use it on a boom arm. I personally use the Electrovoice RE320, but I liked the warmth of all the Heil Microphones and I need to play with it a little more to see how the proximity effect is (if it has more bass when you get close to it). The rear rejection seemed about as good as the other microphones. Where Will I Be? 42:07 Catch me speaking at Podcast Movement July 23-26 in Philadelphia PA (and being inducted into the Academy of Podcasters Hall of Fame )  I will also be speaking at Podcast Midatlantic in September in Philadelphia PA Ready to Start a Podcast? One on one consulting Podcast Reviews Online Courses Mentoring Programs www.schoolofpodcasting.com/workwithme The Question of the Month As a podcast listener, do you look at Show notes? If so, what do you want to see in show notes? I need your answers by 6/22 go to www.schoolofpodcasting.com/contact  if you email me from that page, please put "June Question" in the title of the email. You can also call 888-563-3228 (be sure to mention your podcast)

I started this year off great. I was losing weight, as time went on, I began to YoYo. So while I'm still down 5 lbs from the beginning of the year I wasn't making much progress. Over the memorial day weekend I dusted off my favorite to do list tool todoist.com and it was a mess. I cleared out all the old stuff, and I got focused. So I had to decide what would be my number one focus. I had a few. I'm working on a new version of a book I originally wrote in 2012 call More Podcast Money. I might do a revamp of the School of Podcasting's website (even though I did one five months ago, but there is a new bright and shiny tool for websites ---oooohhh. I am working on turning a diary form 1995 into a podcast called the History of the Band Six Shooter. Then I noticed something. None of my priorities included the phrase "Lose weight," or "Eat less, exercise more." THAT is what I was not losing weight. It wasn't a priority. That was on Monday. On Tuesday the 29th, I got a call from a friend of mine letting me know that a group of my peers has chosen me to be inducted into the Academy of Podcasters Hall of fame. The ceremony is in two months. The minute I got off the phone I said to myself. YOU WILL GET UP AND GO TO THE GYM. The interesting thing was, this was not a question, this was not a possibility, this was a fact. Sure enough, Wednesday rolled around and at 6:45 AM I was in my shorts on the way to the gym. I was doing High-Intensity Interval Training on a treadmill sweating my butt off. So what changed? My Why. Look, I know that if I don't exercise and eat bad food I will gain weight. I increase my chances of cancer, stroke, diabetes, and include any other horrible diseases you want here. For some reason, those don't motivate me. Don't get me wrong. They SHOULD, but if I'm gonna be honest they don't. Maybe I'm a fool and think that I'll be lucky and dodge those bullets. This like ignoring that you are putting water in a bucket and eventually it's going to get full. You see eventually it will get full. So for now, my appetite is gone, my motivation is off the charts and I'm hyper-focused. The ceremony is July 24th. What happens after July 24th? Well, hmmmm. My goal is I will develop healthy habits and just keep on doing what I'm doing. There is that negative voice in my head that says, "Sure, go ahead and do your little exercise stuff, do your healthy eating, whatever, I'll be back." For now, I'm going to ignore that voice and politely go tell him to piss off. That voice is always there, always will be there, and the more I learn to ignore it the better I will be. So if you're why isn't inspiring you to do the right things that lead to weight loss, find a new why. I'm here to tell you the right "why" can make a world of difference. Support the Show Become a Patron Go to www.logicallosers.com

Two Podcast Growth Strategies and Dynamic Podcast Sponsorship with Ad Insertion Today in episode 620 you will learn two strategies to grow your audience and your subscriptions and you will learn how other podcasters got podcast sponsor. Keep in mind, if you are doing a show for fun, you can do a podcast with no intention of making money and that is 100% fine. I see podcasters who are now choosing media hosts based on their host's ability to get them paid. New media hosts are popping up selling Dynamic Ad Insertion. This is not where you do a host read advertisement. This is where you have ads that that sponsor often had recorded, and then insert them into your show (you pick where they appear). In my example, the recorded ad was at a much lower volume. Growing Your Podcast Through Print 1:50 Mark Miller from the Repurpose Your Career shares how his podcast was featured in an actual paper Magazine, but not only a Magazine AARP. Now one might think that podcast listeners are not reading AARP but it turns out some of them are and now his numbers have taken a sizable jump. So the lesson here is you never know what will bring you more listeners. Today's Podcast Sponsor: PodcastGuests.com 3:49  A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Tim “Kimo” Brien from http://kdoipodcasting.com Growing Your Podcast with Face to Face Meetings 5:15 Way back on episode 474 of the School of Podcasting Glenn "the Geek" Hebert (of the Horse Radio Network ) made his first appearance and explained how he had gone to trade shows. Elikqitie from the Travel Gluten Free podcast tried this, and while she didn't get the booth for free (she did get it at a reduced rate). She had tons of interviews and grew her network. One company emailed her after the conference and reached out to be interviewed. Another boost came when someone she met at the event shared an image of them on Instagram and she could see where this was adding to the number of downloads for that episode. Then another contact from the event asked her to host a webinar they are running. Siri Can Subscribe You Audience to Your Podcast 16: 02 Did you know if you have an iPhone you can say, "Hey Siri, Subscribe to the (name of your show ) podcast" and she will ask you to confirm your decision and the subscribe to your show in the Apple Podcasts app. You can do this on Facebook live and share it with your audience. Question(s) of the Month 16:58 This month I asked, If you got a sponsor how did you get it? I also asked, Do you planned on launching a new show this year?" Here are the answers" Win Charles from "Ask Win" does plan on starting a podcast after she graduates from College in 2019. 20:47 She did have a sponsor who found her. 21:50 Cale Nelson from the Modern Christian Men podcast had a sponsor for his Ham Radio 360 show before he even had one episode published. He got a second sponsor who approached him. He does plan on launching two new shows both involving members of his family (Sistercast, and Our Podcast ) 25:34 Tim “Kimo” Brien from http://kdoipodcasting.com will plan on releasing a new show Gray Heroes soon (July) 2734 Luke from the Triangle Tactical Podcast (about competitive shooting). His first sponsor fit his niche and sells bullets for competitive shooting. He got them as a sponsor by reaching out and asking, "Would you like to be a sponsor of my show?" and they did. The second sponsor came to Luke and asked to be a sponsor. They have a competitive shooting related business. 29:55 Matt Rafferty from the Author Inside You podcast (where he interviews first-time authors) and he kept getting approached by a book agent who wanted to have his clients interviewed. Matt worked with the agent to sponsor the show, and now interviews his authors. 31:14 Hilda from the  Wise Traditions podcast a podcast for the Weston A. Price Foundation and its Wise Traditions diet and principles. Hilda is looking to create a health-related show in Spanish. She needs a Spanish speaking editor (I suggest Niel Guilarte from Wildstyle Media) . She thought she had a slam dunk as the Wise Foundation already has a publication and Hilda thought the sponsors of the print version would be an easy slam dunk for the digital version, and so far that has not been the case. 35:23 I don't plan on adding more shows (I just added the History of Six SHooter), and I may be retiring the Alexacast (as Amazon fired me from the associate's program). If you are looking for sponsorship and you aren't getting the 5,000 download per episode, try contacting True Native Media who found a few sponsors for me. My latest sponsor approached me directly. I've been taking sponsors as I'm working up an updated version of the Book More Podcast Money. Beware of Moving to a Media Host who Promises Your Podcast Sponsors 36:48 Most sponsors want at least 5000 downloads per episode after 30 days (monthly stats are worthless). Only about 10% of most podcasters get these kinds of numbers. A new trend is Dynamic Advertisement or Dynamic Ad Insertion. This is where you can go in and have ads inserted at the beginning of your show (pre-roll) at the end of your show (post-roll) and somewhere in the episode (midroll). When I take to people who had non-dynamic ads, they are getting paid somewhere between $20-$50 for one thousand downloads (known as CPM). With Dynamic Ad Insertion, it is much muss less. With one company I had 53 ads shown and made .0164 that means I'm making .000309 per download or .31 per 1000 downloads. I tried a new service and I had 1824 ads and earned $.280 that is .00154 per download or $1.54 per thousand downloads. While $1.54 is much better than .31, it is still hideous. In past, I had a podcast that had a flat rate of $90 per episode. I would have to have 58,441 downloads to equal $90. So while people that sell dynamic ad insertion will tell you that you make money selling you back catalog forever, it might just take forever to make the same amount of money that you do where you are paid for your value. While some people may think that getting some pay (no matter how little) is better than no pay. I understand that, but I think there are other ways to get paid for your show (I cover other strategies in my book More Podcast Money, and I'm working on a new revision which will walk about Patreon ) Start Your Podcast Today I would love to work with you to help you plan, launch, and grow your podcast. For the available options and pricing see www.schoolofpodcasting.com/workwithme

Dave Jackson has been podcasting since April of 2005. He is the founder of the School of Podcasting and his School of Podcasting show has over 1.7 Million downloads. He’s helped hundreds of people launch podcasts. He is the author of the book More Podcast Money. He is a tech support person for Libsyn.com, and has been a featured and keynote presenter at many podcasting events. You can hear his podcast on this site at schoolofpodcasting.com

Today we look at one more way that is come on the horizon to make money with your podcast. When you are popular enough you can host live events where you record your show and your audience can come and watch you do this live. You can sell t-shirts and other merchandise.  Pod Save America (www.crooked.com) is on tour and I checked out their ticket prices and their locations.  Byham Theater in Pittsburg Sold Out 1313 Tickets start at $40 1313 X $40 = $52,520 They have two nights you at Radio City Music Hall in NYC Capacity of Radio City Music Call 6,015 6015 X $40 = $240,600 for one night Now don't go crazy this is not profit (you have travel, food, equipment expenses) but none the less this is another option where you can make money with your podcast. Check out the book **More Podcast Money**at Amazon

Dave Jackson is an award-winning podcaster who has been podcasting since 2005. He is a featured/keynote speaker at events, author of the book "More Podcast Money," and has served as the Director of Podcasting for the New Media Expo. He also works at Libsyn.com, the largest Podcast Media Hosting Company in the world. He is best known for founding the School of Podcasting and helping hundreds of podcasters launch successful podcasts. Mission: Dave focuses on helping people create their own podcasts by focusing on why they should start their podcast and how they should do so. Mistake: He wishes he hadn't put as much effort on his early website without researching to see if anyone else was doing something similar at the time, thus realizing too late that others were doing similar and doing it better. He also wishes he hadn't bought a very good radio microphone without learning at first how it picks up every tiny sound, and thus never uses it. Recommended:Quote: "If you act the way you wanna be, someday you will be the way you act."Books: Platform: Get Noticed in a Noisy World, Will It Fly?Eat With: Henry Ford Contact: SchoolOfPodcasting.com Legacy: He hopes to have helped further podcasting as a pioneer who had fun while he was doing it, while also believing in value and integrity.

Today we are looking at how podcasting helps your audience: Know you Like you Trust you When they do those things, do you know what else they do? They BUY stuff from you! Bill Strand from http://www.chameleonbreeder.com/ will buy cages that are more expensive than his competition, but they buy HIS cages because they want to support him Today I play a clip from Hall of Fame Podcaster Gary Leland of www.fastpitchradio.com on how he no longer spends money on Google Adwords. Gary created the show his target audience wanted to hear and Gary is his own sponsor.  John Dennis got so many leads (GIANT LEADS) from his Smart Time Online podcast, he had to quick his podcast!  I got great feedback on a product that is going to allow me to create a NEW product to meet a segment of my audience Keep in mind you need to deliver value. Nobody tunes into an infomercial on purpose and it is way too easy to tune out of a podcast the minute you waste their time.  Ready to Start Podcasting? Come visit me at www.schoolofpodcasting.com Already Have a Podcast? Check out the book More Podcast Money and start earning some extra income today. 

Let's say you have a product that is meant for people who participate in Triathalons. You could exercise in Fitness Magazines, Biking magazine, Weight Lifting Magazines, TV, but you're hoping that the tri-athlete is maybe watching or reading one of those items. While more people listen to radio than a podcast, each year radio listening is going down and podcast listening is going up. With a radio station, you can only reach as far as your signal. You might say, "But hey Dave I can get my station on the iHeart Radio App." This is true, but when you go to listen in the car you are streaming the show, chewing up your phone's data package. With a podcast, you can download the file to your phone while you're on wi-fi at home and then listen to the episode without chewing up your data. Radio and Newspaper people will ask, "But how do we know if they are listening?" To that, I want to say, "How do I know if someone saw the story on page 6? Here is a fun fact, in the Apple Podcasts app if you don't listen to any of the last five episodes of a podcast it will stop downloading it. How many listeners would radio have if they missed five programs in a row, or how many subscribers have if every page wasn't read? People in the media who are afraid of podcasting taking over their territory (rightfully so by the way) try to hold podcasting to standards that they themselves couldn't pass. There is no spam in podcasting. If you don't want any more information from me, with a single swipe and click you are done getting content from me. I canceled my SiriusXM subscription last week. I go through periods where I will subscribe and then unsubscribe. I've been through this routine. They ask me why and try to give me a huge discount, and give you time to second-guess your decision. There is no second-guessing in my scenario. I know the drill. I told this to my support person and still, they read off their cards and try to sell me and get me to stay. This annoyed me so much I may NEVER go back. The Power of the NIche What if spending all that money on magazines, radio, and TV you started a podcast like http://triathletetraining.com/ where this podcast is designed specifically for people who are tri-athletes. Now because of the niche of this podcast their audience will be smaller than a general weight loss show, but the audience will be more engaged because the audience is thinking, "Oh man, I thought I was the only person into this, and they will download your back catalog." Subscribe to the show in iTunes or Android and get the next episode as soon as its ready, or buy the book More Podcast Money on Amazon today.

Today we talk about the ways you can make money with your podcast. Sell Your Stuff Sell other Peoples Stuff Sponsors Donations and Crowd Funding Free Stuff Of course, all of those rely on you having an audience. If you're looking for more options, that is it. You're either going to sell a product or service that you have created, sell other people products (through affiliate links using sites like shareasale.com, donation and crowdfunding tools like Patreon, and you might get free stuff from companies. We will dive deeper into these options as we move forward, or you can read about them in the book More Podcast Money at Amazon

  King of the Niche Podcasts Bill Strand of Chameleonbreeder.com In this 20 minute interview we hear how: Bill has been involved with Chameleon's For Over 40 Years His Podcast Has Lead His Audience to Trust Him and Engage with him on Social Media This trust has to lead to more sales than when he produced an Ezine (back in the day) His supplier can't keep up with the orders and Bill no longer mentions his Chameleon Cages on his show How Bill keeps his family supporting his show His audience loyalty results in them freely paying more for his products so they can support him. Bill is nice enough to share his numbers, and he is getting WAY MORE than the median 200 downloads (he had more than that in one day) Bill's commitment is to delivering value. 2017 Is More Than Half Way Done, How Are Your Goals? It's July, last month the year was 50% 0ver. My plans for this year had two big projects. Revamp the School of Podcasting Update my book, "More Podcast Money." I have not made any serious strides in either of these. Let's not panic. What did I do instead? I launched a few shows testing different hosting platforms (including a show for my cat). I started a Patreon group my weight loss show. I added a "Baby Steps" free video course to drive leads to the School of Podcasting. While learning about more platforms keep me well rounded in what is available for podcasters, it's kind of like knowing about Coke, Pepsi, and DR. Pepper. Do you really need more cola choices? OK, fine, we'll add RC cola. The Patreon experiment is for the book as was having a sponsor earlier in the year. Free Resources You Might Want to Check Out If you're looking for a way to get the word out (and you somewhat have an audience of friends, etc) there is a free tool called thunderclap.it where you pick a day when you send out a tweet (that you create) and it goes out everyone's twitter at the same time (and Facebook, and Tumblr) . You need a minimum of 100 people (according to their video) or it won't go out (the free version let's you choose how many people you need to share. The smallest paid plan is $55 per campaign.  I've added this to the Podcasting Resources area. Sometimes reading books will give you an idea for a new episode. While there are resources like Audibible.com (where you can get a free book for joining), you may have heard of this thing called the Library (which I recently got to visit when we had a thunderstorm, and I had no power or the Internet and they did). On a recent taping of the Ask the Podcast Coach show, Daniel J Lewis from the Audacity to Podcast informed me of Overdrive.com which works with your library card to enable you to download audiobooks and ebooks for free. Kim Krachi from Toastmasters 101 also mentioned Hoopla Digital which is a similar service. Becuase of My Podcast I'm Going All over the World Talking About a Subject I Love Hilda from the Wise Traditions Podcast and her own site holistichilda.com started this podcast by contacting a company where she enjoyed their newsletter but thought it needed a kick in the pants (and she loves the topic). She get involved and now hosts their podcasts. She is doing such a great job they are now sending her all over the globe to talk about the show and be an ambassador. Check out at holistichilda.com and the podcast is at http://westonaprice.org/ Libsyn and Blubrry ready for New iTunes Tags As Soundcloud continues to plummet (and they hope Chance the wrapper saves them the way Justin Timberlake save Myspace?), Libsyn.com and Blubrry.com have already stated (and demonstrated in some cases) how the new iTunes Tags are in place. You can see Libsyn's new layout and demonstration here Mentioned in this Show Happy 100th Episode to The Feed (the official podcast from Libsyn.com Hero of the week Jessica Kupferman from the jkmagency.com for telling advertisers to stick their $6 per episode offers where the sun doesn't shine. Jimmy Iovine says it takes 6 years for great musicians to break into the music business (from the Howard Stern show on Siriusxm.com ) School of Podcasting Provides Direct Access to my twelve years of experience Private Facebook Group Access to all 16 courses Priority Email Support Live Group Coaching 30-Day Moneyback -Guarantee  JOIN TODAY    

Dave Jackson Joins the Podcasters Guild Podcast on this episode of Raw & Real. once again we are featuring the Podcasters Guild Podcast. A Project I was working on in the fall of 2016 that I felt very passionate about and still am if we are being honest. In this episode we are talking to School Of Podcasting creator, Dave Jackson.About Dave I've been podcasting since April of 2005. My podcast about podcasting has been downloaded over 1.4 million times (as of 2014). I've helped hundreds of people launch podcasts. You can hear my podcasts on this site as well as powerofpodcasting.com, morepodcastmoney.com, weeklywebtools.com, logicalloss.com, feedingmyfaith.com, growyourchurchshow.com, marketingmusician.comHow Dave is DifferentUnlike many other “geeks” who know how to podcast, I've been a technical trainer for over 20 years. This means I not only do I understand the technology but I can explain it in a plain English “geek-speak free” environment. I have a Bachelor's Degree in Education from the University of Akron (Specializing in technical education). While there are other podcast consultants, I believe my experience sets me apart in regards to helping you make sense of the entire podcasting process. I not only help with the “how,” but I also help explain the why, and make sure you avoid the common podcasting pitfalls. I have won awards at fortune 500 companies for my customer service. In a nutshell, I care.I am one of the top podcast consultants, and I have spoken at many marketing and media conventions including New Media Expo, Blog World, Erma Bombeck Writing Workshops, Podcamp Columbus, Podcamp Cleveland, Podcamp Cincinnati, and the Business of Writing Summit. I am the author of the book “More Podcast Money.”In 2014 I was named the Director of Podasting for the New Media Expo the top event in the industry.If you would like to start your own podcast and you want to learn from one of the best, then visit schoolofpodcasting.com/guild for special pricing for Raw & Real Nation.If you would like to be a guest on the Podcasters Guild and share your podcasting journey, send me an email at cjripka@ripkamedia.com with the subject line Podcasters Guild and tell me about your show. Don't forget to visit Ripkamedia.com to find out how you can launch your public speaking career at the 1000 Speakers Academy Live workshop in San Diego CA See acast.com/privacy for privacy and opt-out information.

Dave Jackson - School of Podcasting Dave Jackson has been helping people understand technology for over 20 years. He is a multi-nominated podcaster who has been podcasting since 2005.  He is a featured/keynote speaker at events, author of the book More Podcast Money, and I served as the Director of Podcasting for the New Media Expo.  His is best known for founding the School of Podcasting and help hundreds of podcasters launch successful podcasts   You an link to my author page  https://www.amazon.com/David-Jackson/e/B008F9L5CK/ref=sr_ntt_srch_lnk_1?qid=1477494446&sr=8-1    website is schoolofpodcasting.com    Thanks for listening to “Speaking with TJ Walker.” Please subscribe to the show here https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1   The show about public speaking, media training, presentation skills, crisis communications, and presentation training. Please send any speaking-related questions you have directly to TJ at tj@mediatrainingworldwide.com and he will answer them in future episodes.   Please connect with us at Media Training Worldwide and post your questions here http://www.mediatrainingworldwide.com/blog/   On Facebook: https://www.facebook.com/tjwalkerinteractive Twitter: https://twitter.com/tjwalker Linkedin: T.J. Walker Youtube  https://www.youtube.com/user/MediaTraining iTunes: https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1   Receive Free online Public Speaking or Media Training Course today http://www.mediatrainingworldwide.com/give-away.html   Call +1.212.764.4955 now to discuss a customized media training or presentation training program for you or your organization.   For keynote speech and media inquiries, call +1.212.764.4955   Online media and presentation training at  http://www.mediatrainingworldwide.com/online-training.html   Media Training Worldwide teaches people how to speak effectively to the media and to live audiences. We train people on all aspects of media training, public speaking, PowerPoint Presentations, crisis communications and presentation training.    

On Win's Women of Wisdom today, Best-Selling Author, Win Kelly Charles welcomes Dave Jackson. He has been podcasting since 2005. He is a consultant, author, speaker, and coach. He holds a Bachelor’s Degree in Education specializing in technical Education from the University of Akron. He has been helping people understand technology for over 20 years. He has produced thousands of episode for himself and his clients. His podcast about podcast has over 1 million downloads. His shows include the School of Podcasting’s Morning Announcements (schoolofpodcasting.com), Ask the Podcast Coach (askthepodcastcoach.com), Weekly Web Tools (weeklywebtools.com), Logical Weight Loss (logicalloss.com), Feeding My Faith (feedingmyfaith.com), More Podcast Money (www.morepodcastmoney.com You can find links to all of these at www.powerofpodcasting.com. He has served as the Director of Podcasting for the New Media Expo. He is seen as one of the top podcasting experts and is frequently asked to speak at media events. He launched the School of Podcasting in 2005 and has helped hundreds of people launch successful podcasts. His books include, “More Podcast Money” and “My Favorite Podcast Is –Understanding Listener Loyalty. Dave’s main website is www.schoolofpodcasting.com. To learn more about your host visit https://wincharles.wix.com/win-charles. To learn more about the show visit http://winswomenofwisdom.weebly.com/. To be on the show please fill out the intake at http://bit.ly/1MLJSLG. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905

Quick Takeaways from Podcast MidAtlantic Patience is a gentle version of courage - Kathy Kelly Special Mouse Podcast Podcasting Changes Live - Jeff Bradburry and Scott Swanson Watch other Media Types - Jeff Bradburry and Anythony Minaya Tell great stories - everyone Being Creative is fun. Podcasting Changes Lives I'm definitely having Jeff on my show in the future. The great thing that happened this weekend is person after person would share a "because of my podcast" story and I need to have them on the show. Jeff does the teachercast, and he helps educators (as a teacher himself) utilize technology in the classroom. He was great to hang out with, and he mentioned that if you help a student that's great (1 person), if you help a teacher that might impact 20 students, if you help a superintendent, that could impact thousands. Scott from Muppetcast shared a story (I need to have him on the show) where a Jr High boy was getting beat up at school because he loved the Muppets. Scott's show showed him that he's not a freak, and it's OK to like the Muppets. What Podcaster's Can Learn from Johnny Manzel I live in Cleveland, Ohio. Out sports teams are not good. We have tremendously talented people like LeBron James and Johnny Manzel, but still we can't win. Last year out football team the Cleveland Browns draft Johnny Manzel with their first round pick. Johnny rubbed his fingers together in a way to say, "I'm going to get paid." It became his signature. It appeared in Johnny's mind that he had achieved his goal. He had maid it to the NFL. The bad news is that is not THE goal of a football player. THE GOAL is to win the Super Bowl. Johnny had a reputation as being a person who was more interested in parties than play books. He always seemed a bit unprepared. This was his first year, but Johnny was now a professional football player. In this league you either carry your weight, or you are traded. As more and more stories of Johnny (more or less) goofing off came to the surface (welcome to being famous), it really appeared that this kid had his priorities out of whack. Paul Colligan has an episode where he said, "Starting A Podcast To Hit iTunes “New And Notable” Is Like Launching A Business To Get Into The Phone Book." This is a classic, and it ties into this analogy. The goal of a podcaster is not to be in New Noteworthy, the goal is to impact your audience. Your goal is to bring value. For some, the goal is to create revenue streams that help supplement their income. When I wrote my book "More Podcast Money" getting it into Amazon was not the goal, the goal was to help people set realistic financial goals with their podcast. Amazon is a tool to help me do that. The 8 Week Myth About iTunes New and Noteworthy In the book Podcast Launch (by John Lee Dumas) a very unfortunate paragraph states that you "Have a mere 8 weeks to be featured within the best podcast advertising real estate on the planet." This needs tweaked. It should read, "You can only be considered NEW for 8 weeks, you can be considered Noteworthy any time." Because of this unfortunate paragraph people are spending all their and effort focusing on getting into New and Noteworthy. This is very much like Johnny Manzel focusing on getting into the NFL. It's not the goal, it's a milestone. In the same way that being drafted into the NFL equals success (as many people get cut, and many first round draft picks never measure up to their potential). You can get into iTunes (I outline the 27 steps here), and to get into New and Noteworthy you pretty much need a pulse. Legal Podcast Music I was told about a new service from Mike Stewart that features a large group of music cleared to be used on your podcast. I play some clips on my show today, and you can find out more at their website. The package contains 150 – 60 second royalty free music themes with license to prove to YouTube or anyone you have my permission to use my music for your videos and podcasts. All the music tracks organized by tempo, feeling and emotion to make underscoring a breeze and easy to fit the them to your video. The music is the product of Mike Stewart (the Internet Audio Guy). he is also a musician with a Gold Record to prove it. I purchased this package as I am familiar with Mike who had a service for a while where you would get 5 themes a month. I've used Mike's music in my podcast for years. There are lots of different genres from Country, Easy Listening, Rock, Holiday, etc. Most of the tracks I enjoyed. The rock themes (not all, but some), are a bit dated sounding to me (like they could be on the Beverly Hills Cop soundtrack). When you purchase a package, you know they aren't all going to be winners. Doing the math on this, by just breezing through the different genres I would say I would use 70% of these. There are 150 tracks so that means I would use 105 tracks. The music is $37 for all 150 tracks so that would be ($27/105) 35 cents a track which is much less expensive than the .99 you will pay at Amazon.com (aff link). If you used all 150 track the price would drop to 25 cents a track. Mentioned in this Show Chris Rock and Martin Luther King Jr Blvd. Appendippity Themes Ready to Start Podcasting? Check out www.theschoolofpodcasting.com

What Podcaster's Can Learn from Johnny Manzel I live in Cleveland, Ohio. Out sports teams are not good. We have tremendously talented people like LeBron James and Johnny Manzel, but still we can't win. Last year out football team the Cleveland Browns draft Johnny Manzel with their first round pick. Johnny rubbed his fingers together in a way to say, "I'm going to get paid." It became his signature. It appeared in Johnny's mind that he had achieved his goal. He had maid it to the NFL. The bad news is that is not THE goal of a football player. THE GOAL is to win the Super Bowl. Johnny had a reputation as being a person who was more interested in parties than play books. He always seemed a bit unprepared. This was his first year, but Johnny was now a professional football player. In this league you either carry your weight, or you are traded. As more and more stories of Johnny (more or less) goofing off came to the surface (welcome to being famous), it really appeared that this kid had his priorities out of whack. Paul Colligan has an episode where he said, "Starting A Podcast To Hit iTunes “New And Notable” Is Like Launching A Business To Get Into The Phone Book." This is a classic, and it ties into this analogy. The goal of a podcaster is not to be in New Noteworthy, the goal is to impact your audience. Your goal is to bring value. For some, the goal is to create revenue streams that help supplement their income. When I wrote my book "More Podcast Money" getting it into Amazon was not the goal, the goal was to help people set realistic financial goals with their podcast. Amazon is a tool to help me do that. The 8 Week Myth About iTunes New and Noteworthy In the book Podcast Launch (by John Lee Dumas) a very unfortunate paragraph states that you "Have a mere 8 weeks to be featured within the best podcast advertising real estate on the planet." This needs tweaked. It should read, "You can only be considered NEW for 8 weeks, you can be considered Noteworthy any time." Because of this unfortunate paragraph people are spending all their and effort focusing on getting into New and Noteworthy. This is very much like Johnny Manzel focusing on getting into the NFL. It's not the goal, it's a milestone. In the same way that being drafted into the NFL equals success (as many people get cut, and many first round draft picks never measure up to their potential). You can get into iTunes (I outline the 27 steps here), and to get into New and Noteworthy you pretty much need a pulse. Podcasting and Stalkers When I was growing up my sister gave too much information to a guy she met on the bus. The next thing I know, is she is getting really creepy phone calls. We eventually had to work with the phone company and the local police (and his mother) to get him to stop calling. It was creepy Talking in Generalizations Today Let's not get to tied up in being 100% accurate today? What I mean by this is most stalking situations are men stalking women. In some cases it's men who are creepy. In many cases it's the women who are being too polite. Men are from Marz and Women are from Venus is not entirely accurate. There are always exceptions to the rule. Today, let's generalize and be OK with it. Dr. Steve Albrecht Dr. Steve Albrecht has worked with the San Diego police for years where he spent six years in the Domestic Violence Unit, and he handled over 1,500 cases. He is internationally recognized for his expertise in high-risk HR issues. he has authored many books on the subject of work place violence. Check out  Dr. Steve Albrecht's Books and Amazon.com The bad news about the Internet is when you put information out there, it's out there (pretty much forever). If you don't want naked pictures of yourself (celebrities) on the Internet, then don't post them. For me, I have a Facebook profile for my podcast, and one for my family and fiends. I share different items with different profiles. Some questions we answer: When is sharing personal information too much information? What should I do if someone is crossing the line? When do you get the police involved? All I said was I liked her Steaks... It was the first day of a new job. My boss introduced my to Angie Salsbury. I said, "I like your steaks" (making a silly joke). The next day I was told I would have to apologize. At first I thought my boss was joking, but he wasn't. So I walked over and stated I didn't mean to disrespect her and moved on. She actually was a great person, but I had no idea where she drew her line and I crossed it. The bottom line is (Gentlemen if I can have your attention please), we don't know where the ladies draw the line. I've worked with women who said things that were so over the top sexually explicit that it would make a prostitute blush. We all have our limits. The bottom line is we have to respect each other's boundaries. Don't Be Polite Ladies, I love that you are so loving an caring. This is not one of those times when you need to worry about hurting someone's feelings. You don't have to be mean and call names, but you need to say in clear and precise words that you do not want any further interaction with this person. Do not leave any room for doubts. Don't Let This Episode Stop You From Starting A Podcast There are weird and creepy people who need help every day. You stand next to them at the grocery checkout. You sit next to them at the movies. This is not a huge problem in podcasting, but as more women get into podcasting I wanted to make sure we were all on the same page. I wanted to let you know what to do, and how to act, and who to call if you think you might be having an issue. Mentioned on this Episode New Media Europe Podcast Midatlantic International Podcast Day Ready to Start a Podcast? Check out www.theschoolofpodcasting.com

Today I talk about David Letterman and what we can learn from his retirement. We also talk a little Podcast Movement (use the coupon sop to save at podcastmovement.com). Some people are NOT going to Podcast Movement because they invited Glenn Beck. How cool is it to be so hated that people will bite of their nose to spite their face? Because of My Podcast I'm Reconnecting With My Brothers Daniel Herrick creates the five lights podcast. 5lightspodcast.com Due to his podcast he is connecting with his brothers. Last 5 in 5 What were the last five podcasts you listened to? (from Daniel Herrick) Flat out Fever Podcast (formula 1) On the Limit Podcast (formula 1) UK Podcasters (podcast conference) Judge 13 Podcast (F1 podcast) Around the NFL (NFL Podcast) School of Podcasting (Podcast about podcasting) Punch You In The Face T-shirts I had dinner with Ryan K Parker of Foodcraftmen.com who is now famous for his line "No one will punch you in the face" (about your podcast schedule). He had said people had told him to put it on a shirt. So he did. I ordered mine. How about you? Orders are printed and shipped when the time expires (May 31st). You can expect your package to arrive around 7 days after printing starts. Domestic orders are mailed via first-class or priority mail (USPS). Shipping costs $3.99 for the first item and $2.00 for each additional item. If you want to make your own shirt, Ryan is using TeeSpring. I spoke about TeeSpring on the More Podcast Money show.   New Businesses Pop Up Around Podcasting We have seen people jump into the podcasting world to help podcasters. We are seeing people who will create your shows for around $50 a show, and now there are people who will help you make a media kit. Hank at http://www.channelhank.com is creating a single page media kit for $25.  I am talking with Hank about getting a coupon code (I'll keep you posted) Ben Kruger has a service for small businesses where all you do is record the content and they do everything else. The cost is $697 a month. The Show Notes Guy charges $200/month for a 30 minute weekly show. Podcasting Press will assemble your weekly show for $97 a month. There are new classes, courses, coming out on a daily (almost hourly) basis. Be sure to check the About page. In some cases, there isn't one (just a form to give your email address). Earn Commissions Directing People to the School of Podcasting With so many people coming into podcasting, you may be thinking of launching a course on podcasting yourself. Let me tell you its a lot of work. You need a lot of passion. Here is what you have to look forward to. Recreating videos every time a new update comes out. Helping people retrieve their password again One word: Paypal Phone calls from people who are blind to the idea of time zones (if you supply a phone number). The joy of working with computers (meaning it works on my computer, but for some reason not on yours...) You can earn recurring income by partnering with the School of Podcasting. When you refer a person to the School of Podcasting and they join you earn commission for every month they stay subscribed. JVZOO - One of the Top of the Line Affiliate Management Tools I recently switched to JVZOO as my affiliate tool. They put a few steps into becoming an affiliate (including having a code sent to your phone). This ensures that you are a real person (and not a bot). I want real people, with a real understanding of podcasting to promote the website. Here is a video that show how to sign up at JVZOO. UPDATE: I've moved to http://www.podcastingaffiliatescom Spotify Embraces Podcasting This is good news for the future. Right now Spotify is doing a very limited beta. According to The Feed podcast, This is only the initial launch, available to about 1% of Spotify customers in only a few countries. While we are all enjoying the good news, I know some are bummed that its not a wide open door to entry into Spotify. I understand this point, but I also understand that there are a lot of podcasters, and that is a big door. By limiting the amount of podcasters, Spotify can ensure that their system can handle the traffic. Spotify will be handling the bandwidth. This does mean you will need to check your stats in multiple places. If you are using Libsyn, there will be a special section to check your stats. Spotify is a growth opportunity. Will they run advertising on my show? Probably. I don't care. My show points people to my website. A website that helps me get more consulting and members for my website. You can share any of my free material anywhere you want, as long as you point back to the School of Podcasting. In the same way that I didn't mind Stitcher and iHeart Media spreading my message, I don't have a problem being on the Spotify platform. Spotify Facts The average listener on spotify listens 148 minutes every day We're the talk of the town. Our listeners share tracks, artists, albums and playlists. 2/3 of that sharing extends beyond Spotify, spreading out into social networks. Our mobile audience has grown dramatically in the last year. So more people take us more places. And you have more ways to reach them Paying subscribers: Over 15 million Active users: Over 60 million* Ratio of paying subscribers to active free users: Over 20% Revenue paid to rights holders since launch: $2bn Number of songs: Over 30 million Number of songs added per day: Over 20,000 Number of playlists: Over 1.5 billion created so far Available in 58 markets – Andorra, Argentina, Austria, Australia, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Monaco, New Zealand, Netherlands, Nicaragua, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Singapore, Slovakia, Spain, Sweden, Switzerland, Taiwan, Turkey, UK, Uruguay and USA. Lessons Learned From David Letterman I remember growing up and hearing my older brother talk about David Letterman. This was when he came on at 12:30 in the morning after Johnny Carson. Later when I moved into my brother's house, we would stay up late and watch (I worked 1-9 at a grocery store). It was a fun time, and a special time with my brother. When I watched the last Letterman show, I watched a chapter of my life close and realized I would never see it again (except for reruns). While Letterman will always point to other people, it was the adlibs from his desk that made me laugh. Here are some interesting (to me ) stats. Letterman facts In the 1970's Letterman was a weatherman in He received some attention for his unpredictable on-air behavior, which included congratulating a tropical storm for being upgraded to a hurricane and predicting hail stones "the size of canned hams." That line is classic Letterman. His first show was in 1980 and won two Emmys, but failed in the ratings and was cancelled in October 1980.  NBC kept him under contract and then in 1982 his Late Night with David Letterman show was launched. He did things like mounted cameras to his dog, a monkey, a rail over the audience. He once used a bullhorn to interrupt a live interview on The Today Show, announcing that he was the NBC News president while not wearing any pants. His show moved to CBS in 1993. The bad news his show wasn't just like his old one and it was geared to be just like his old show. Letterman eschewed his trademark blazer with khaki pants and white wrestling shoes wardrobe combination in favor of expensive shoes, tailored suits and light-colored socks. The monologue was lengthened. Paul Shaffer and the "World's Most Dangerous Band" followed Letterman to CBS, but they added a brass section and were rebranded the "CBS Orchestra" as a short monologue and a small band were mandated by Carson while Letterman occupied the 12:30 slot. Additionally, because of intellectual property disagreements, Letterman was unable to import many of his Late Night segments verbatim,[59] but he sidestepped this problem by simply renaming them (the "Top Ten List" became the "Late Show Top Ten", "Viewer Mail" became the "CBS Mailbag", etc.) The Late Show lost nearly half its audience during its competition with Jay Leno. In 2000 Letterman had quintuple bypass surgery and had to step away from the show an allow others to guest-host. In interviews on Howard Stern, I've heard it mentioned that he was more personal to work with (where before it sounded as if he was a tyrant to work for). The final episode of The Late Show with David Letterman was watched by 13.76 million viewers. In it Letterman spent most of his final talk to thanking his staff. What Can Podcasters Learn From David Letterman? He was humble. He didn't handle compliments well. His irrelevance for the "Same ol' Same ol" made him stand out. Nobody else was make a suit of velco. We all watched and thought, "I can't believe he is doing this on network television." If it ain't broke don't fix it. I knew when I tuned in to hear the World's most dangerous band and found the CBS orchestra that we were in trouble. If you provide good content consistently, you become part of people's routines. People don't like to interrupt their routine. Comparing yourself to others is not a great use of your time. BE YOU. Its all about relationships. When you provide good content, people will go to bat for you. The Foo Fighters cancelled a South American tour to be on Dave's first show coming back from surgery. That cost them money, but that act got them called back again, and again. The last time in front of 13.8 million people. They provided the soundtrack to the last minutes of his show. When Howard Stern was on, he complained to Letterman that Dave had been talking with Jay Leno (Dave and Jay go way back). Why lose a friend because of entertainment shows? Move on, and apparently he did. For a guy that did some pretty immature stunts, that a pretty mature gesture. Thanks Dave.   Ready to Start Podcasting? Join the School of Podcasting Today 30 Day Money Back Guarentee

Today we are talking about the most efficient and effective way to make money from the influence you build with your podcast. That method is selling your own product or service. We also talk about how to shut down a podcast. How Do I Shut Down My Show? Mark Wade has decided to shut down a1blues.com after 6 years. He had the following questions. When I cancel Libsyn will my past shows still be available for people to still listen at my website or through iTunes or does Libsyn delete your past shows (mp3’s)? No. So if you want to keep it up you can downgrade to the $5 a month plan ($7 if you want basic download stats) Is there anything I need to do to keeping the website up and running Pay your hosting bills, and every now and then login and make sure there are no plugins/themes that need updated on your website (if you're using Wordpress). Also be sure to pay the bill on the domain name. If I decided to start the show up a few years from now is there anything I should do now to make that come back easier? Like keeping the website address renewed every year. Just keep paying the web bill, and your domain. To make that cheaper buy hosting by the year instead of month to month. Some people do a "Farewell" show and let people know the show is coming to an end. Others just say you're going on hiatus (and then never come back). Some people say nothing and the audience figures it out later that no new episodes are coming. In the end of you don't keep the domains and the hosting paid for, the system will break. Opportunity Knocks When Your Audience Asks the Same Question Multiple Times My friend Erik K. Johnson who produces the Podcast Talent coach, and on his show he has spoken about doing interviews and a listener of his asked if there was a definitive book on being and interviewer. Erik states that he has looked and while there are books on Radio that have pieces about interviewing but there is no book that people can say that is THE BOOK on interviewing. For me, I think "Erik needs to write this." Erik has 25+ years in radio and has interviewed some great musicians and entertainers and has some great insights. Erik also does a show with me called the Podcast Review show. If you want some constructive feedback on your show, sign up today at www.podcastreviewshow.com Writing a book is not easy, but it is simple. All you need to do is 1. Pick a topic 2. Outline the topic into sub topics 3. Expand those topics 4. Find an editor 5. Get a cover designed. The Most Effective and Profitable Way to Make Money With Your Podcast Through you podcast your audience: 1. Adds you to their routine when you publish at the same time. They rely on you to be there. This establishes trust. 2. When you bring value, they enjoy having you around. They like you. 3. When you share a bit about yourself they get to know you. Let your personality seep into your show. This allows them to know you. When they know, like, and trust you and you come out with a product that fits a need they have, you can leverage that relationship into dollars. Dave's book is More Podcast Money. Systems You Can Use To Sell Digit Products Sellz.com charges 5% of the sale +.25 cents. Great customizable buttons. They don't allow you to take paypal without paying $5 a month (but you can take credit cards). Sellfy.com - 5% and you can take a number of payments. I'm not a huge fan of their buttons (not very customizable). Gumroad.com - 5% + .25 Allow you to do a "you name the price" product. They do not accept paypal (but you can take credit cards). Spotlight Artist Raymond Good Job Search that Works [24:49] Ray's sight looks pretty cool. If you want to know what Wordpress theme someone is using check out wpthemedetector.com Ray is using Elegant Themes on this website. Ray is someone who can help people be more effective at finding a job. His free podcast provides great insights into helping you find a job, switch jobs, etc. We listen to Ray's first episode and its very polished. I played his first and last episode. Its very subtle but Ray had some reverb on his voice on the first show and now he doesn't. I'm on show 438 and I know show 500 will have improvements over 438. Keep in mind you don't have to be great to start, but you do have to start to be great. Check out Ray's show at www.jobsearchthatworks.com   Mentioned in this Episode Wrapid Right Method Self Publishing For Virgins Ready to Start Podcasting

The step of every journey starts with a single step. You've gone to great lengths to make a good episode. Now you're ready to promote your show, and everyone says "find your audience," but how? Today I do a couple quick Google searches and show you what I came up with for a friend who has a podcast that is a book of fiction (super niche). We also talk about dealing with "trolls" who leave negative comments on your blog posts, etc. If you are thinking about speaking at New Media Expo, you need to get your submission in BEFORE 10/24. I give some tips on what I'm looking for at my blog. Interview With an Internet Troll [3:40] There will be people who hate  everything you do. They have nothing nice to say, and in some cases will use very offensive words. But keep in mind: 1. They don't have the courage to do what you do (create content). They only tell you how bad your content is. 2. Many times they do it in an anonymous fashion (again, lack of courage). 3. They DID leave a comment. You MOVED someone to hate you. That's a plus. It doesn't seem like a plus, but it is. Check out Daniel J Lewis's episode on handling complaints. Check out Erik K. Johnson's Podast Talent Coach. Ray Ortega's Podaster's Studio and Podcaster's Rountable (which often has myself and Daniel J Lewis) Last 5 in 5 [10:50] Todd from the conformity hazard podcast (recorded live at Podcast Movement) tells us the last 5 podcasts he listened to. 48 Days to the Work you love (Dan Miller) School of Podcasting Podcast Answer Man Family From the Heart (audio journal of the host) Smart Passive Income (Pat Flynn). Podcast Rewind [12:38] UK Podcasters are now New Media Europe. Thanks to Kevin Cox for the shout out. I appeared on the Profitcast Podcast. This is a cool show that talks about growing your audience and monetizing your show. Brian is an awesome dude. How Do I Grow My Audience When I'm Not Doing an Interview Show? [16:15] I got an email from Caine Door who asked, " "what kind of advice would you give to someone who's podcast was driven by fiction content (a bit like Scott Sigler but with no where near such an outgoing personality) and not interviews, or helping people, or a professional focus?It seems that a lot of advice about podcasting is more geared toward all of those things that I mentioned above that I don't really do.  My latest episode has the most conversation I've done with the audience....ever and its only like seven minutes. "   My first bit of advice was to get his website address into his signature. Don't make it hard to find your show. I am the person who may not read all of your email, but I will click a link to help me determine if I should read all of your email. Then do the four steps of podcast promotion   1. Figure out who the audience is 2. Make content that will impact and move them. 3. GO to where they are and make friends with them. Bring value with every conversation. 4. Tell them about your podcast   So Caine's audience would be people looking for fiction. I typed in phrases like "Fiction Book Fans" and "Fiction Book Clubs" and I went to Google+ communities and Facebook Groups, and between a few(less than 5 searches) I had a list of places to investigate including.   http://themindofafictionbooklover.tumblr.com/me is in the top 5 of Google for this search. Go read his blog, and leave comments. When somethng strikes you send him an email and start a conversation. Later ask him if he'd like to listen to your book. Be sure to have your signature with a link to your website so when you send him an email he will see your website.   http://www.thrall.org/booklovers/ Has all sorts of things about book clubs   http://www.booktalk.org/online-reading-group.html This is a huge forum (be careful not to spam here and read the rules of posting)   Here is another search results for Google Groups https://plus.google.com/s/fiction%20books/communities   Be Careful in the Forums The reason you have to do step three (make friends with your potential audience) is if you just show up and go "LISTEN TO MY PODCAST" people who ask, "Who is this person?' Then they will flag your for spam. I know because in 2006 this happened to me. It takes time. It's hard to do (because you know THIS is MY AUDIENCE) but be patient. Kevin Costner is the Anti-Christ In the movie Field of Dreams Kevin Costner says that "If you build it they will come." This is a GIANT LIE. You need to GO and find your audience. Will having a podcast being people to your site? Yes, but if you want to grow your audience faster you have to go find your audience and lead them to your show. How Do You Define Your Success In my book More Podcast Money, I talk about how Jeremy and Jason from Internet Business Mastery had more influence than people with email lists that were huge. Jason and Jeremy had more influence. Your success may not be measured in numbers. Get Your Podcast Reviewed If you have a podcast and want some unbiased feedback check out getting a podcast review. You can appear live on the show and ask questions as we go over your content and website. We also have an option to have us review your show without you being present. To have your show reviewed, go to www.podcastreviewshow.com/reviewme Become a Member of the School of Podcasting If you're looking to start a podcast, the School of Podcasting has everything you need. I have tutorials that will walk you through every step of the process. I can help shape your content during the planning process. We can make sure you don't spend too much money on equipment you don't need. I can help you build your website with free tools, and get your show listed in iTunes (and all the other popular directories). Best of all, I offer a 30 day guarantee. If you're not happy with the School of Podasting I will refund your payment with no questions asked. You can join Risk Free.  

 Today we talk about marketing lessons we can learn from a small Zoo I visited this week. We also hear about how families are starting to podcast together. With April 1st right around the corner, Steve Stewart is having fun reaching out to new audiences. We also talk about when and how to bring in additional content.  Because of my Podcast: I'm Spenind More Time With My Family [2:20] Mark Dowing enjoys doing a podcast with his family. They do a podcast on Geo Caching. He gets to hang out with his kids, and his kids are starting to take over some of the technical aspects. They've met other people in the geocaching communities and podcasting communities. They are also being asked to appear on other podcasts. The family that podcasts together lasts forever.  Member Spotlight: Quality Living Made Simple [6:34] Today we spotlight Joshua Rivers and the Quality Living Made Simple podcast where he helps you to create and maintain a better quality of live with simplicity. April Fools Podcast Promotion[7:44] Steve Stewart from Money Plan SOS podcast and www.yesyoucanpodcasttoo.com is switching podcasts with other podcasts. It's similar to guest posting on a blog, it sounds like the regular podcast but then some other host comes on board. So the audience will get the same type of information from a different host. Steve reached out via twitter and facebook, and only a few people responded. Like always the people that you have established relationships that aid in having someone trust you enough to let you spend time in front of their audience. To find out more about this you check it out on Steve's blog at www.yesyoucanpodcasttoo.com/aprilfools (on April 1st).  Are Entrepreneur Podcasts A Podcasting Fad?[14:32] We have spoken about the John Lee Doomis Effect (based on a post by Steve, and later  we did a Podcaster's Roundtable), and we have seen a fair amount of "on fire" type podcasts come on board (as I had predicted they would). We have seen a wave of tech shows, then the comedians, and now we have the entrepreneurs. While podcasting is a fad, I worry that in about three months when people aren't making the kind of money that John Lee Doomis is, they will declare "Podcasting is Dead" and explain how it doesn't work (probably because they don't have the one thing John has - talent and personality).  One of the key points about John Lee Doomis is when John's show came out he was doing a DAILY show. THIS WAS NEW back then. Now when people do that, it may not be quite as big a deal. You can read the transcript to the John Lee Doomis effect. How My Trip to the Zoo Can Improve Your Podcast [25:50] When I was growing up in Akron Ohio I went to the local "Akron Zoo." Later when it fell upon harder times it was known as the "Akron Children's Zoo" (because it was a glorified petting zoo). This week I did a bunch of computer training there and they have really turned it around? Well they've could've gone, "The Cleveland Zoo is only an hour away, and it's so big you have to ride a tram to other parts of the park." The didn't. While there are many reasons for Zoos to exist (education, and species survival), the instead thought about what people want from a zoo. What do visitors want from a zoo. The answer is somewhat obvious when you think about it. Visitors from the Zoo pay money to get content they can't get any place else. You get to see animals that you can't see at the local dog park. But then they took it further. Sure they could've been happy with getting a Grizzly Bear, and a Tiger, a Jaguar. But isn't that what all Zoos have? So again, they thought the the eyes of their audience. What do Zoo members want? They want to get close to the animals. So when they began rebuilding the Zoo, the made exhibits with one thing in mind. Make a great habitat for the animal, and design it so the animal will be close the the visitors. I explained how it was so bizarre as the one day I had lunch with the Grizzly bear. The only thing separating me and the bear was some very thick glass. It was cool. He was big. When I told someone about it and how he was taking a bath, they explained that is why we put the pool there next to the window.  They put all of the animals favorite items (like food) next to the places where people stand to view them. If it's an animal that sleeps alot (like a Lion) they put their beds in a place where everyone can see. They always think through the eyes of their audience, and try to give them an experience they will be talking about (just like I am right now). They Renamed The Zoo They went from being "Akron Children’s Zoo"in the 1950's to "Akron Zoological Park" in 1979. They "Niched Down" The theme of North and South American Animals was adopted giving the zoo a stable base for our education and conservation goals. For many years, all exhibits and educational materials centered around this theme. They Go To Where Their Target Audience is, and Make it Easy to Consume Their Content There are two types of people that enjoy the Zoo. I mean that scream with joy and laughter at the Zoo. One are small children. The other is the people who are laughing at the small children who are screaming at the Penguins. They offer discounts for groups of 15 or more (like elementary school classes) as well as discounts for Grandparents. They Are Not Afraid to Try New Things They also try a lot of things. They put up Christmas lights at the Zoo for a few years. It was beautiful, but in the end it didn't go over. They should be proud that they tried something new. Then they looked at their facilities and realized that some people are looking for something different and they opened their Zoo for after hour parties. You can hold your wedding in their beautiful gardens. The More Niche the Content - The Greater the Value You can get a behind the scenes tour of certain exhibits. You can tour all five facilities for a gift of $500 or choose three facilities for $350 or one facility for $200. The picture on their website shows someone touching one of the  giant tortoise. Should I Add More Episodes To My Podcast Per  Week[42:50] Jackie Ulmer wants to know if she should start a new podcast to house additional episodes. For me, I start to fragment my content into More Podcast Money and the Power of Podcasting. Then my audience said, "Why are you making it hard for me to find your content?" So I brought all that content into this podcast. As all of that content is related (podcasting) it fit. I wouldn't do my weight loss content here, so I made a separate podcast. If you're not sure, use a free tool like Poll Daddy (Owned by Wordpress) and ask them.  Take the Survey I'm trying to find out more about you and what you need so I can give you what you need to move your podcast into a larger audience. Please take a quick second to answer a quick podcasting survey. This is going to help me come up with materials that you need to expand your podcast audience, avoid more technical headaches, and create the best sounding content for the least amount of money. It's only 10 questions, so if you could please help me help you

If you've ever considered leaving radio to be a podcaster and pursue the life and show of your dreams as a podcaster what would you talk about?Full show notes at: http://podcast.musicradiocreative.com/leaving-radio-to-be-a-podcaster-podcast-episode-33/

Today we talk about setting up a premium podcast feed, what tools that I've used, (Thanks to Andrew for the question), in our interview segment we talk with Scott Eiland who start the baseball experience a little over a year ago. That podcast lead to him creating the "This week in wrestling" podcast. That platform lead him to now getting paid to produce another sports based show. It didn't happen over night, and there were some lessons learned along the way. Scott Eiland understands the power of podcasting. Auphonic Web Based Levelator I've talked about the Levelator software before. It's good for leveling out audio where there are slight differences in volume between a podcast host and guest. It works on both Mac and PC. I learned about Auphonic at the New Media Expo. It's a pretty cool FREE tool, and that is web based and performs many of the same tasks that the levelator software does (and more). You can process a wav file or an mp3 (or other files) and that goes to output as well. It will add ID3 tags to your files and if you are trying to create chapters in an mp3 file it can do that as well. Check it out at www.auphonic.com More Podcast Money #3 Book on Podcasting in Amazon Thanks to everyone who has purchased the book More Podcast Money. I had a blast writing it and I'm glad people are finding it helpful. If you search books for "podcast" it is currently ranked #3. For more information go to www.morepodcastmoney.com Premium Podcast Tools Andrew  asked about creating a premium podcast where one part would be free, and the other (deeper) episode would be premium. In regards to protecting the files, I have used Wishlist in the past, but when I wanted to "Drip" content, there is nothing that beats the features and support of Digital Access Pass. It's not the cheapest tool on the planet, but its always getting better, and has TOP NOTCH support.  I liked the community around wishlist, but for me I wanted the dripping feature. I've also used Magic Members which wasn't bad (dripping) but not as easy as Digital Access Pass. The other thing to think about is if you are breaking up an interview into parts, make sure each part can stand alone. I use to listen to a podcast that would just fade out the interview in the middle and ask you to subscribe. I found this just frustrated me. Also when you first start out you won't have an audience. Thus, you may be creating content for an audience that doesn't exist yet. With a tool like Digital Access Pass you can these in advance and have years worth of content ready to "Drip" when the audience does show up. Dave on the Interview Circuit Want to not only hear Dave Jackson but SEE him (with "Saturday hair!" ) check out this interview with Jim Collison on The Average Guy Network. Dave comes back for a second episode on Music Radio Creative Podcast with Mike Russle where they talk about the future of podcasting. Last 5 in 5 Smart Passive Income Start Taking and Recording Today Jay Mohr "Mohr Stories" Mark Gungor Adam Corolla Mentioned On this Show Daniel J Lewis of the Audacity to podcast Nick Suberling of Start Taking and Recording Today Cable to connect Audio Technica 2100 to your Roland R-05 see it here Robert Chazz Chute of "All that Chazz"