Podcast appearances and mentions of erik k johnson

Authority does not happen by accident. It is methodically engineered called it Authority Engineering. In this episode of Influential Voices of Authority, Erik K. Johnson unpacks the hidden Authority Playbook embedded inside every successful podcast interview. Drawing on years of rich conversations with industry leaders, Erik distills the six actionable traits that transform a podcast from just more content into an engine that attracts premium clients and coveted opportunities.   Important Links: Interview with Paul "Waterboy" Brown: https://podcasttalentcoach.com/how-paul-brown-uses-mission-and-podcasting-to-build-global-authority-iva-573/ Interview with Dr. Keyvan Eghbali: https://podcasttalentcoach.com/the-difference-between-helping-people-and-true-impact-iva-574/ Interview with Adam Roach: https://podcasttalentcoach.com/why-information-will-never-make-you-the-authority-iva-572/ Interview with Kristen Nolan: https://podcasttalentcoach.com/turning-podcast-interviews-into-revenue-and-clients-iva559/ Interview with Dr. Paul Etchison: https://podcasttalentcoach.com/coaching-business-strategy-iva-564/   Podcast Authority Audit: https://podcasttalentcoach.com/coaching/   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 01:36 The 6 Invisible Patterns of Podcast Authority 03:08 Authority Starts with Mission (w/ Paul "Waterboy" Brown) 05:29 Voice as a Multiplier for Expertise 07:56 Implementation Over Information 08:47 The Power of Storytelling and Context 10:22 Platforms and Accelerating Authority Through Relationships 12:41 Borrowed Trust and Guesting for Rapid Growth 13:24 Personality and Podcasting for Real Rapport 14:28 Trust and Sales: Turning Listeners Into Clients 17:56 Authority is Engineered, It's Not an Accident 18:43 Becoming a Category of One 21:49 Systematic Authority Engineering Framework 24:29 Positioning and Category Leadership 26:27 Chasing the Right Audience vs. Chasing Followers 27:24 The Podcast Authority Audit Explained 28:42 Uncovering Your Authority Gaps With Authority Engineering 30:26 Transforming Content Into Authority That Fills Your Calendar 31:14 Closing and Next Steps   Key Takeaways: - Purpose Drives Authority People follow purpose, not just expertise. A mission bigger than yourself is the foundation of lasting influence. As highlighted in Erik's interview with Paul "Waterboy" Brown, your calling shapes your authority and attracts devoted followers. - Voice Scales Impact Expertise alone changes one person at a time, but leveraging your podcasting voice multiplies your ability to impact thousands, even while you sleep.  - Implementation Leads to Transformation Information alone is everywhere, but helping your listeners implement creates true transformation. Become the guide who leads your audience beyond learning into action. - Storytelling Trumps Data Stories move people to believe change is possible. Infuse your podcast with tension, climax, and resolution. These narrative parables set you apart and build deep connections. - Relationships Compound Authority Guesting on strategic podcasts and borrowing the trust of established platforms is the shortcut to relevance. True growth comes from being in the right rooms, not having the biggest reach. - Authority Is a Choice Each expert Erik features intentionally engineered their position. It is never about luck or follower count, but about building trust, showcasing your personality, and moving into a category of one.   Episode Highlights: Why your podcast is doing the heavy lifting for 70 percent of your sales process The Authority Engineering Framework: Purpose, Persona, Parables, Platforms, Personality, and Positioning Why focusing on "viral" or "downloads" misses the point for coaches, consultants, and experts How implementing just one of these lessons will start filling your calendar with the right opportunities   Ready to strategically grow your podcast authority? Apply for your Podcast Authority Audit and let Erik reveal the exact gaps holding you back from premium influence and growth: https://podcasttalentcoach.com/coaching

Authority always starts with mission. It's about harnessing your passion, your platform, and your unique story to inspire real change. It is not just to generate content. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Paul "Waterboy" Brown who is on a two-year mission to walk across Africa and help local communities gain permanent access to clean water.   Important Links: Head to www.water.work to donate $1 and change a life. Get more information on Paul "Waterboy" Brown at http://www.waterwalk.co. Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 "Rooting Authority in Relationships" 01:13 "From Combat to a Calling" 03:01 "One Billion Without Clean Water" 05:14 "A Mission Revealed in a Moment" 07:45 "Real Estate as a Freedom Vehicle" 10:07 "The Real Cost of Water Wells" 11:15 "Training Locals for Legacy" 13:11 "Divine Appointments in Daily Life" 15:36 "Why Waterboy? The Power of an Approachable Brand" 17:34 "Building a Team on the Ground" 19:05 "Walking as Survey, Walking as Solidarity" 24:23 "Navigating Setbacks, Upgrading Along the Way" 28:00 "Sleeping with Elephants, Learning from Locals" 33:06 "How to Support: Make an Impact for $1" 34:49 "The Lesson: Ask for More Help, Sooner" 36:05 "What's Next: Across Africa…and Beyond" 38:22 'True Success: Empowerment, Not Dependency"   Key Takeaways: - Authority Flows from Relationships Paul Brown shares why real leadership is rooted in authentic relationships, not credentials or ego. Through his On Your Terms podcast, he connects guests and listeners for transparent conversations about building freedom and impact on their own terms. - Combining Passion, Purpose, and Platform Paul's mission began with a challenge to rethink charity and instead empower self-sufficiency. Mixing military discipline, real estate expertise, and a willingness to risk, he built a platform able to fund and amplify his mission—showing what's possible when vision and practicality align. - Empowerment Over Handouts Instead of just drilling wells, Paul emphasizes teaching local communities both how to build and maintain water infrastructure. This creates autonomy, dignity, and a ripple effect... local leaders training their neighbors, multiplying sustainable impact for generations. - Your Network Is Your Net Worth Critical "divine appointments" came simply by doing business with purpose—from deep study at home to chance meetings in banks and conferences. As Paul puts it, clarity and calling often show up after you act, not before. - The Power of Team, and Asking for Help From trusted Zambian partners to a walking buddy fluent in five languages, Paul illustrates how teamwork and openness to help strengthens any mission. If he started again, he'd ask for more help sooner, because community outpaces solo effort. - How You Can Create Massive Impact for Just $1 Paul's unique call to action is clear: for every $1 given, one person in Africa gains permanent access to water. He invites listeners to give, join the journey, and see exactly where their support makes a difference.   Episode Highlights: - Real cost and logistics of water well drilling across Africa - Wild realities of walking and camping with elephants, rhinos, and hippos - Building true legacy by empowering others to take ownership and lead - Why "Waterboy" isn't just a nickname... it's a strategic approach to humility and visibility - Strategies for transforming everyday business into powerful impact   Connect with Paul "Waterboy" Brown: Head to www.water.work to donate $1 and change a life. Your support builds authority, legacy, and life-saving access for entire communities one relationship at a time. Get more information at http://www.waterwalk.co.   Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching. Until we do this again, step into your authority. We'll see you next time.

Authority means more than simply sharing information. Authority is about empowering implementation. True authority comes from serving your audience with intention, leading them through transformation, and building trust at every step. In this episode of the Influential Voices of Authority Podcast, Erik K. Johnson sits down with Adam Roach, cohost of the I Love Coaching podcast, to uncover how building authority is less about knowledge and more about implementation, community, and impact.   Important Links: Free gift from Adam: The Sellable Offer Scorecard https://ilovecoachingco.com/scorecard Or at www.PodcastTalentCoach.com/ilovecoaching Connect with Adam Roach: https://ilovecoachingco.com Adam on Instagram: https://www.instagram.com/adamrroach Your Podcast Authority Audit: www.PodcastTalentCoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Co-Hosting for Authority & Blueprint Strategy 01:28 How Solo Podcasting Misses the Mark 02:14 Structuring Content Around a Four-Phase Blueprint 02:38 Series Structure Using Maslow's Hierarchy of Needs 03:15 Storytelling To Create Trust 04:05 The Shift From Information to Implementation 05:32 How Authoring Knowledge Builds Influence 06:12 Redefining Leadership in Co-Hosting 07:57 Jess Weber's Entry and Evolution as Co-Host 09:36 Turning Processes into Scalable Blueprints 10:39 Podcasting as a Trust-Building Engine 12:01 Real-World Testimonies of Transformation 13:41 Why Authority Relies on Building Trust, Not Ads 15:37 Success Stories Born From the Podcast 18:14 Defining What It Means to Be a REAL Coach 21:19 From Success to Significance 23:34 Serving Those Who Serve Others 27:13 How Environment and Community Drive Growth 30:07 Selecting Clients for Purpose and Impact 32:58 From Adversity to Authority: Adam's Favorite Success Story 34:39 Three Pillars for Building a Coaching Business 36:00 Avoiding the Generalist Trap 37:43 Turning Specialists Into Community Leaders 39:01 Why People Pay for Results, Not Information 41:00 The Scalable Offer Scorecard 41:12 How to Access the Scorecard & Start Scaling   Key Takeaways: - The Power of Co-Hosting and Community Adam reveals the shift that happens when you stop making your podcast about you and start speaking to your ideal client. Co-hosting brings diversity, expertise, and new energy, allowing deep dives into frameworks that drive real-world change. - Storytelling as the Foundation of Authority Sharing wins, struggles, and lessons learned makes your expertise relatable. By authoring the knowledge you share, your podcast becomes the doorway to trust and transformation. - Implementation Outpaces Information In a world where AI delivers unlimited information, transformation comes from helping your audience implement and act. Podcasting and keynote-stage appearances become the fastest pathways to building trust and lasting relationships. - Blueprint to Authority: The Three Ps Adam outlines the proximity, process, and peer framework to move from generalist to specialist. Serve the people closest to you, refine your process, and transition to one-to-many models that scale your impact and revenue. - Environment Outranks Content Placing your listeners and clients in the right environment leads to exponential growth. Authority is built when you serve people with the right blueprint and bring them into a trusted community.   Episode Highlights: How to leverage your failures and lessons as stepping stones to trust The critical difference between information and implementation Why charging more builds deeper client engagement and authority The myth of "coaching is just trading time for money" and how to break free   Connect with Adam Roach: Scalable Offer Scorecard: Take the free Scalable Offer Scorecard: https://ilovecoachingco.com/scorecard Or find it at www.PodcastTalentCoach.com/ilovecoaching Connect with Adam Roach and explore the I Love Coaching community: Website: https://ilovecoachingco.com https://www.instagram.com/adamrroach   Next Week: On the next episode, we'll talk with Paul "Waterboy" Brown, who is walking across Africa to help solve the water problem. We will discuss how he uses his podcast to grow his influence and move his mission forward to help the people of Africa get access to clean water.   Podcast Authority Audit: You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching. On the next episode, we'll talk with ... Until then, step into your authority. We'll see you next time.

True authority is more than just showing up. It's about showing up intentionally and being visible to build real trust and relationships. In this episode, Erik K. Johnson sits down with Andrea Stenberg, journalist, podcaster, and host of the Courage to Be Visible podcast. They dive into the power of video and storytelling for coaches and consultants who want to stand out, cut through AI-generated noise, and become the go-to authority in their niche.   Important Links: Free Resource from Andrea Stenberg: Download The Effortless Scaling Video Repurposing Checklist to build your full month of content from a single video and stop reinventing the wheel. Get it here: www.PodcastTalentCoach.com/AndreaChecklist   Website: https://www.thebabyboomerentrepreneur.com/ LinkedIn: https://www.linkedin.com/in/andreastenberg/ Instagram: https://www.instagram.com/andreastenberg/ YouTube: https://www.youtube.com/andreastenberg/ Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur Facebook Personal: https://www.facebook.com/andreastenberg/   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 00:13 Audio vs. Video: Which Builds Trust Faster? 00:38 "Virtual Eye Contact" Builds Authority 01:27 Authenticity in the Age of AI Content 02:21 How Real Experts Use AI (and How They Shouldn't) 03:06 Audiences Crave Real Human Connection 04:00 Borrowing Authority Through Guests 05:00 The Power of Admitting "I Don't Know" 05:38 Imposter Syndrome and Overcoming Inner Limits 07:47 Remember Your Wins: Hour Counting and Milestones 09:26 The Value of External Perspective (and Coaches for Coaches) 10:33 Doors Opened by Podcasting... From Guests to Opportunities 11:58 Authority by Association and the "Borrowed Trust" Effect 12:23 Storytelling That Entertains and Teaches 13:10 Alan Alda, Sharing Personal (Not Private) Stories 15:28 How to Share Personal Content Without Oversharing 16:07 Finding Your Passion and Relatability 17:11 Why Stories Create Connection and Memorability 18:20 Attracting Your "Tribe" With Your Uniqueness 20:08 Using Podcasting Even With a Small Audience 21:15 Guests Don't Care About Your Audience Size 22:19 The Power of Unexpected Connections and Serendipity 23:47 When Non-Clients Become Your Best Referral Sources 25:33 Don't Assume (Everyone's Priorities Are Different) 27:35 Honest Sales and Serving The Right People 27:40 Networking Plus Video: The Authority Builder 28:32 How to Create a Month of Content From One Video 29:49 Repetition: Staying Top of Mind Without Burnout 31:31 Where to Start With Video and Repurposing Strategy 32:33 Free Resource: Effortless Scaling Video Repurposing Checklist 33:12 Looking Back: What Andrea Would Do Differently   Key Takeaways: - Why Video Outperforms Written and Audio Alone Andrea Stenberg reveals that video lets your audience "look you in the eye," see your personality, and know you're the real deal. Authentic presence builds trust in a world full of AI clones. - "Borrowed Authority" from Podcast Guests Hosting knowledgeable guests not only brings value to your listeners but positions you as a peer among industry experts and opens doors to high-level relationships. - Storytelling to Stand Out Your audience remembers stories, not facts. Sharing the right personal stories (while keeping private matters private) entertains, teaches, and makes your expertise relatable. - Repurpose & Amplify with Strategy Start with one strong video per month and spin it into a full suite of social, blog, and audio content. Build trust through repetition and consistent messaging. - Don't Wait for the "Perfect" Moment Authority isn't about going viral. Your small audience and first imperfect videos can still land referrals, connections and clients if you show up consistently and authentically.   Episode Highlights: Why top coaches still work with coaches How to "borrow authority" from podcast guests and partners The trap of undervaluing your experience and wins The magic of casual personal stories: pets, passions and oddball hobbies Making content creation sustainable and strategic one video at a time   Your Podcast Authority Audit: Ready to strategically grow your podcast authority? Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.   Connect with Andrea Stenberg: Free Resource from Andrea Stenberg: Download The Effortless Scaling Video Repurposing Checklist to build your full month of content from a single video and stop reinventing the wheel. Get it here: www.PodcastTalentCoach.com/AndreaChecklist   Website: https://www.thebabyboomerentrepreneur.com/ LinkedIn: https://www.linkedin.com/in/andreastenberg/ Instagram: https://www.instagram.com/andreastenberg/ YouTube: https://www.youtube.com/andreastenberg/ Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur Facebook Personal: https://www.facebook.com/andreastenberg/   Next Week: Next week we are going to talk with Adam Roach from the I love Coaching podcast. He will show you why your coaching business feels like it is working against you and what to do about it.

Authority is not just about being consistent. It is about serving your audience in a unique and impactful way. It's creating a movement. Your podcast can be a platform that truly launches you into the space of sought-after authority. In this episode of Influential Voices of Authority Podcast, Erik K. Johnson sits down with Jedlie, creator of the acclaimed "Reading With Your Kids" podcast. Together they dive into building real credibility, cultivating trust, and leveraging your podcast not just as more content... but as the engine for your entire business.   Important Links: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 00:00 Meeting Jedlie and the Early Days of Podcasting 00:32 "Funky Jesus Music" and Lessons from Early Shows 02:00 From Tape Radio to Broadcasting 03:25 Synergy Between Podcasting, Magic, and Impact 05:27 Building Connection with the "We Choose Respect" Podcast 06:09 Transitioning to "Reading With Your Kids" 08:13 Over 2400 Episodes: How Longevity Builds Authority 08:49 Certified Great Read Program: Giving Authors a Platform 09:40 Trust, Reviews, and Unique Author Support 11:04 Interviewing Not Just Authors, but Icons 13:10 Wildest Magic Show Story: Puerto Rico Surprise 15:15 Doors Opened by the Podcast: From Blue's Clues to Outer Space 17:23 Attracting Big Names and Borrowing Trust 19:29 How Guest Features Turn Into Show Growth 19:30 The Business Model: Revenue, Promotions, and Literacy Events 22:33 Magic, Clowning, and Influences from Penn and Teller 25:00 Creating a Real Reading Movement 26:20 The Power of Reading with Your Kids... Not Just Content, but Culture 27:19 Partnering with Schools to Expand Podcast Reach 28:21 Celebrating Books and Building Authority 29:03 Bartering Value and Recognizing Your Own Worth 29:40 Erik and Jedlie Reflect on Influence and the Podcast Future   Key Takeaways: - You do not become an authority by chance. Jedlie shares how each podcast version, from niche music interviews to helping families read, showed him where his voice could make the most difference. - Authority multiplies when you make space for others. Jedlie's "Certified Great Read" program leverages his audience's trust to give credibility and visibility to indie authors, turning mutual support into lasting impact. - Borrowed trust is the shortcut to authority. Featuring high-profile guests like LeVar Burton, Angela Santomero, and Dr. Katherine Sullivan moved Jedlie's show from a niche corner into the mainstream and opened global doors. - Podcasting can be your ladder... if you use it with intention. From magic school shows to literacy movements, every connection, barter, and creative pivot created new pathways for impact and revenue. - Your audience won't just buy your podcast. They'll invest in your authority, your ecosystem, and your bigger mission when you curate, package, and serve it intentionally.   Episode Highlights: - Breaking through the ceiling of "just another podcast episode", and turning your body of work into an engine for influence - Getting top-tier guests and leveraging every appearance for next-level credibility - How creative bartering and unique experiences set your show apart in crowded niches - Using your podcast as a magnet for collaborations, speaking, and partnerships with schools and communities - The real magic of reading with your kids: deeper bonds, academic success, empathy, and multifaceted authority   Connect with Jedlie: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids   Curious about taking your own podcast from best-kept secret to authority launchpad? Apply for your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching

RIGHT MESSAGE WITH THE RIGHT AUDIENCE Authority is built on clarity, collaboration, and consistently showing up, especially in your own voice and message. It's about being authentic. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Cindy J. Holbrook, the "Visibility Wiz," to uncover how experts and coaches can turn their podcast into not just more content but a true engine of authority.   Important Links: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz. Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Cindy on Podcast Evolution & Visibility 01:21 The Power of Owning Your Stage 02:21 Oprah's Interviewing Superpower 03:15 Launching a Podcast with Influencers 06:15 Authority and Core Messaging 08:21 Standing Out in a Crowded Niche 10:07 Messaging and Consistent Client Attraction 13:19 Authentic Business Strategy Alignment 15:33 Storytellers and Writers: Embracing Your Client Attraction Style 16:02 Doors Opening Through Podcasting 17:54 Lead Magnets and Capturing the Right Audience 19:07 The Power of the "3 a.m. Problem" 21:21 Relationships vs. Algorithms 24:04 Messaging that Cuts Through the Noise 25:00 Audience Growth Strategies for Podcasts 26:23 The Triple Win of Collaboration 28:02 Creating Stages and Collaborative Events 30:02 AI vs. Real Authority Relationships 32:19 The Value of Personal Stories 35:19 Attracting Your Ideal Clients Authentically 40:07 Letting Go of the Wrong People 41:14 Discover Your Ideal Client's True Traits 42:34 The Seven Client Attraction Styles   Key Takeaways: - Create Your Own Stage Cindy and Erik break down how launching a podcast instantly positions you as a creator (not just a guest) giving you authority and access to industry leaders for high-impact collaborations. - Borrowed Trust Multiplies Visibility Learn how featuring recognized names early creates exponential trust, opening doors to bigger audiences and more influential guests. When your dream guest says yes, their credibility flows to you, raising your profile in the process. - Your Message is Your North Star Authority is built when your message never wavers. Cindy and Erik show why clarity is more critical than novelty and how consistency carves out your category of one. The strongest brands aren't afraid to repeat their core message. They repeat it creatively, in different contexts, weaving in unique stories and personal experiences. - Authenticity is Non-Negotiable Discover why copying strategies that work for others leads to frustration, while embracing your unique client attraction style builds real connection and credibility. Cindy shares practical exercises, such as drawing your ideal client, to tap into authentic psychographic insights. - Lead Magnets That Attract Premium Clients Generic lead magnets build disengaged lists. Cindy and Erik stress the importance of solving the "3 a.m. problem" for your ideal client, designing offers and email content that resonate deeply and convert consistently. - Authority Endures Beyond AI While algorithms and AI shift daily, personal connection and storytelling remain the true currency of influence. Cindy's real-life stories, lessons learned, and her willingness to be visible (bald head and all) demonstrate how leaders stand out by owning their truth. - Collaboration is the Fast Track to Authority From summits and giveaways to roundtable interviews, collaborations create triple wins: for you, your partners, and your communities. Cindy and Erik reveal how even "new" podcasters can leverage collaborations to grow authority quickly.   Episode Highlights: How podcasting has evolved from interviews to powerful solo episodes with audience challenges Why partnering with top names can multiply trust overnight The seven client attraction styles and how to discover yours The dangers of vague messaging and the rewards of authentic, story-driven branding How to overcome imposter syndrome by focusing on serving a specific community   Links and Resources: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj   Your Podcast Authority Audit: Are you ready to take your podcast to greater heights? Most podcasts have an Authority Gap. Their content is good. Their expertise is real. But their message isn't landing. Does that sound familiar? The problem is that their positioning isn't clear. And, their podcast isn't creating the influence, opportunities, and clients it should. That's why I created the Podcast Authority Audit. The Audit is designed to uncover what's holding your podcast back from becoming the authority engine it was meant to be. We'll identify: • Where your authority is leaking • Why your message isn't creating action • What's preventing listeners from becoming clients • How to become the obvious choice in your niche Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching.   Next Week: Next week on the show, we'll talk with Jedlie, host of the Reading With Your Kids podcast. He will show you how he has leveraged borrowed trust over 2,400 episodes to build trust and grow his business and impact.

Authority means more than just showing up on social media. It is about carving out space, going deep, and using your podcast as a vehicle to drive real results in your business. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Louise McDonnell, host of the Social Media Takeaway podcast and leading social media marketing expert. Louise unpacks how her show has become the cornerstone of her authority, expands her network, and consistently drives speaking opportunities and business growth on a global scale. Important Links: Louise McDonnell website: https://sellonsocial.media Louise's Social selling assessment: https://www.sellon.social Or PodcastTalentCoach.com/SellOn Podcast Authority Audit: http://www.podcasttalentcoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:01 "Building Authority with Podcasting" 00:14 "Deep Dives and Organic Conversations" 01:36 "Guests, JV Partnerships, and Client Stories" 02:11 "Solo vs Interview Episodes" 02:49 "Launching to the Top of the Charts" 03:36 "Celebrating Guests and Milestones" 05:10 "Podcast Doors to Global Stages" 06:19 "Consistent Marketing with Podcasting" 07:19 "Who is Listening? Expanding Your Reach" 08:20 "Battling the Weeds: Staying Strategic" 09:27 "Planning, Data, and Determination" 11:46 "True Marketing Alignment" 13:15 "Where Businesses Go Wrong" 14:17 "The Power of a Clear Offer" 16:27 "Lead Generation Systems that Work" 17:38 "Getting Your Lead Magnet Seen" 18:10 "Ad Budgets and Platform Strategies" 19:14 "Training the Algorithm" 21:41 "Understanding Ad ROI and Nurture" 22:54 "Louise's Social Selling Assessment" 24:56 "How to Access the Assessment" 26:34 "If Louise Started Over" 28:35 "What's Next for Louise"   Key Takeaways: - Your Podcast as a Launchpad Louise reveals how her podcast directly led to speaking gigs at global summits, stronger JV partnerships, and a far-reaching client base. Visibility leads to opportunity, not just more content. - Consistency and Clarity Build Authority Coaches and consultants often let their own marketing slide. Committing to a podcast schedule keeps your brand top-of-mind and enforces discipline in your own strategic growth. - Marketing Missteps to Avoid Louise's data-driven social selling assessment highlights two major problems: lack of a clear, compelling offer and no lead generation system. She explains how social media marketing fails when the basics are overlooked, regardless of platform tricks or new features. - Your Email List is Your Real Asset Chasing followers is not the key. Louise argues the true winners in social media are those with powerful, nurtured email lists–and she shares her formula for connecting social efforts to lead generation and nurturing for real business growth. - Paid Ads are Essential for Scale Louise emphasizes the necessity of paid ads in today's landscape but breaks down how to be smart with modest budgets and train the algorithm for better ROI. She unpacks common pitfalls in Meta AI ad creation and how to keep brand images authentic. - Assess to Progress Louise's social selling assessment empowers entrepreneurs and experts to pinpoint real blockages in their marketing–from messaging to offer clarity to systems for consistent client acquisition.   Episode Highlights: How Louise leveraged her podcast to hit top business charts and open new business relationships Real stories of surprise listeners and expanding markets outside your niche Proven ways to move from frustrating busy-work to strategic marketing action The simple "alignment" principle that multiplies authority, no matter the platform Tactical tips on ads, LinkedIn tactics, and building a global business from a rural base   Connect with Louise McDonnell: Ready to identify your blind spots? Take Louise's free Social Selling Assessment and discover exactly where your marketing needs attention: https://sellon.social/assessment You can also find all the details at PodcastTalentCoach.com/sellon Website: https://sellon.social Instagram: https://www.instagram.com/louisemcdonnell/ LinkedIn: https://www.linkedin.com/in/louisemcdonnell/   Your Podcast Authority Audit: Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

Authority isn't about being the loudest voice in the room. It's about clarity, authenticity, and connecting your inner purpose to your message every time you hit record. On this episode of the Influential Voices of Authority Podcast, Erik K. Johnson sits down with Leslie, founder of Authentic Voice Leadership. Together, they reveal how you can use the mechanics and mindset of your voice to build real authority, trust, and connection in your niche.   Important Links: Get Dr. Leslie Davis' free guide: https://podcasttalentcoach.com/leslie Get your podcast audit with Erik at https://podcasttalentcoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Discovering Passion for Authentic Voice Leadership 01:08 From Singer to Coach: Fusing Leadership, Education, Ministry 02:49 Launching a New Podcast with Strategic Planning 03:10 Lessons Learned from Hosting a Podcast for Moms 04:14 Navigating the Shift from Co-hosted to Solo Podcasting 05:09 Mindset and Authority: How Beliefs Shape Performance 06:06 Overcoming Imposter Syndrome and Building Confidence 07:54 Five Steps to Showing Up as Your Best Self 09:40 Mastering Voice Mechanics for Deeper Connection 10:10 Speaking to an Audience of One 11:31 The Real Challenge: Clarifying Core Values 12:31 A Client's Transformation: From Introvert to Authority 14:45 The Secret Sauce: Getting Grounded in Your Identity 16:03 Maintaining Confidence through Life's Challenges 17:23 Podcasting as a Platform for Opportunity 18:00 Impact Story: Speaking to 3,000 Live, Changing Lives 19:09 The Moment Listeners Reached Out 20:11 When Story and Song Inspire Radical Hope 21:35 Authority Means Touching Lives 22:23 The Role of Ego in Leadership and Influence 23:51 From False Humility to Authentic Leadership 24:35 Resource: Three Step Guide to Building a Trusted Voice 26:27 Vocal Leadership: Aligning Internal and External Voice 27:47 Ballroom Dancing as the Metaphor for Leadership 28:19 The Importance of Tenacity in Your Authority Journey   Key Takeaways: - Voice as Authority, Not Performance Leslie unmasks the myth that authority relies on being extroverted or flashy. Authority grows when you're grounded in your core values, aligned with your authentic voice, and willing to show vulnerability. - The Five Foundations of Thought Leadership From clarifying priorities to skill-building and stepping out to lead, mastering these elements ensures your voice doesn't just fill space, it creates impact. Each element—from voice mechanics to mindset—builds the internal and external resonance that moves audiences. - Why Speaking to One Is More Powerful Than Speaking to Thousands Whether you're podcasting, leading a summit, or coaching, trust is built when you address the individual—making your authority personal, memorable, and actionable. - Ego, Humility, and the Dance of Influence True authority is not about false humility or arrogance. It's about a healthy self awareness; recognizing your story matters and sharing it serves others who need to hear it. - From Listeners to Life Change Stories of listeners who found hope, healing, and renewed confidence trace directly to the internal work Leslie models and teaches.   Episode Highlights:  - Practical Tools for Your Next Step Download Leslie's in-depth Three Step Guide to Developing a Voice that Builds Trust and Radiates Authority. Discover how the voice's physical "house," emotional heartset, and "dance" of leadership work together for maximum impact. https://podcasttalentcoach.com/leslie   Connect with Dr. Leslie Baylis Davis:   Website: https://www.mindshiftll.com instagram.com/@lesliebaylis facebook.com/@drlesliebaylis https://www.linkedin.com/in/lesliebaylisdavis/   Next Week: We will talk with social media marketing expert Louise McDonnell. She will give you two places you're making the biggest mistakes when it comes to your social media marketing. She will also show you how to leverage your social media presence to grow your impact and authority.   Podcast Authority Audit You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals.   Get your podcast audit at www.PodcastTalentCoach.com/coaching. On the next episode, we'll talk with ... Until then, step into your authority. We'll see you next time.

Build Your Brand Your brand is about standing out, not just getting noticed. In this compelling episode of Influential Voices of Authority, host Erik K. Johnson sits down with distinguished branding expert Gerry Foster. Together, they unravel the real secrets to building an unmistakable authority brand that attracts clients, creates opportunity, and establishes thought leadership... especially for coaches, consultants, and service-based entrepreneurs eager to escape obscurity.   Important Links: Connect with Gerry: www.gerryfosterbranding.com https://www.linkedin.com/in/gerryfoster/ https://www.facebook.com/gerry.foster.397 https://www.instagram.com/gerryfosterbigbrandman/ https://www.youtube.com/@GerryFosterBranding   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Welcome and Introduction to Gerry Foster 00:23 Launching the Big Brand Formula Podcast 01:12 How Podcasting Signals Authority 02:04 From Service to Authority Branding 03:00 Making Yourself Memorable 04:05 Gerry's Branding Roots: USC, P&G, and Going Solo 05:15 Confidence Beyond Corporate Backing 06:13 Learning Through Adversity and Bankruptcy 08:04 Creating the Big Brand Formula and Bootcamp 09:28 The Costly Myth of Visibility Without Differentiation 10:15 Transforming a Health Coach's Brand Story 11:13 Branding the "Invisible" to Attract More Clients 12:28 Uncovering Genius and Frameworks for Authority 13:52 Get Known, Get Found, Get Paid—The True Branding Sequence 15:37 The Right Sequence: Brand, Market, Sell 16:32 Deep-Dive Identity Work for Clarity and Confidence 17:05 Helping Energy Healers Find Their Unique Value 18:43 The Secret Sauce: Purpose Before Marketing 20:12 Crafting a "Me Only" Statement 22:11 Beware of "Me Too"—The Power of Category of One 22:33 Harnessing AI as a Supplement, Not a Solution 23:47 The Big Brand Quiz: A Game-Changer for Entrepreneurs 25:51 Lessons from Three Bankruptcies: Seek Wisdom Early 27:17 Why Corporate Branding Doesn't Translate to Services 28:00 The Power of Visibility Through Podcasting and Stages 28:47 Closing Thoughts and Next Steps   Key Takeaways: - Authority Begins with Differentiation Gerry Foster reveals that successful entrepreneurs become category leaders by uncovering what truly makes them unique, not by copying industry giants or relying solely on visibility. Standing out is more important than simply being seen.   - Podcasting as an Authority Amplifier A podcast is more than content—it signals expertise, builds trust, and becomes an entry point for future clients and speaking opportunities. Gerry shares how his own podcast, the Big Brand Formula, consistently attracted attention and grew his authority.   - Overcoming the Invisible Barrier Branding services, not just products, requires identifying "the invisible"—your values, delivery framework, and client impact. The right brand inspires marketing that actually works.   - From Crisis to Clarity Three bankruptcies didn't break Gerry. Instead, they pushed him to develop frameworks, boot camps, and a proven system for helping other entrepreneurs blaze their path to authority.   - Actionable Tools for Brand Builders Gerry's free online tool, the Big Brand Quiz, gives instant feedback on 25 critical branding elements so you can spot opportunities and blind spots for your business.   Episode Highlights: Why respected experts are still overlooked and how to shift from being "one of many" to "the one" clients choose Real-life client transformations, like the health coach and the energy healer, who broke through crowded markets using Gerry's authority branding method Common branding mistakes: Visibility vs. Differentiation, following product branding strategies, and the danger of undervaluing your own story   Discover your unique brand strengths Take Gerry Foster's Big Brand Quiz now and identify exactly where you stand in your brand journey. Take the Brand Quiz here: Website: https://bigbrandquiz.com   Ready to strategically grow your podcast authority? Want to turn your content and voice into a true authority engine?   Apply for your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching   Next Week: We'll talk with Vocal Leadership and Communication Coach Dr. Leslie Baylis Davis. She will give you five keys to radiate authority every time you speak.

Authority and influence are built through connection and intentionality. Too often, experts get trapped on a pedestal, separated from the very audience they want to impact. In this energizing episode of the Influential Voices of Authority Podcast, Erik K. Johnson welcomes award-winning podcaster and coach Jenn Trepeck, host of A Salad with a Side of Fries. Jenn unpacks how her podcast has become a powerful engine of trust, visibility, and real-world opportunities, rather than just more online noise.   Important Links: Take advantage of Jenn Trepeck's exclusive offer: Book a complimentary 30-minute discovery call (business or wellness) at https://calendly.com/jenntrepeck/discovery-call-1-1-30min Book: Uncomplicating Wellness: Ditch the Rules. Quiet the Noise. Reclaim Your Life. https://amzn.to/4bj8w8d Website: https://asaladwithasideoffries.com/ Get your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching/ Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Podcasting That Builds Real-World Influence 01:21 "Death of Expertise" and Trust in Authority 02:16 Evolution of Authority in Coaching 04:03 Launching with Authenticity 06:42 Unexpected Success and Audience Growth 08:33 Guesting Strategy for Podcast Growth 11:02 High-Impact Podcast Pitches 12:04 Choosing Shows and Audience Alignment 15:10 Landing Speaking Gigs with Podcast Authority 17:41 Leveraging Events and List Building with Text Opt-Ins 20:00 Challenges Breaking Through the Noise 24:16 The Book-Podcast Authority Flywheel 26:03 Strategic Use of Video and Membership 28:11 The Principle of Integrity in Authority 30:56 Content as a Long-Term Differentiator 33:30 Making Your Platform Shareable for Referrals 34:46 Exclusive Discovery Call Offer for Listeners 35:33 Future Plans for Mainstream Media Expansion   Key Takeaways: - Authority Through Authenticity Jenn challenges the outdated notion of expertise by showcasing vulnerability. Her podcast enables her not only to offer expertise but to build deep trust. People respond not to perfection, but to shared humanity. - Leveraging Guesting to Grow Audience A consistent and intentional guesting strategy—pitching two to ten shows every week, year after year—has exploded Jenn's exposure far beyond what she could reach on her own show alone. - The Expert Podcast Pitch Most pitches fail because they are impersonal and generic. Jenn's secret is demonstrating knowledge of the show's audience, crafting episode ideas tailored for each host, and framing her expertise through their lens. - From Podcast to Speaking Stages Podcasting opened doors Jenn never expected, including keynotes at financial industry conferences. By creating content for people, not just topics, Jenn's show attracts diverse opportunities. - Building Authority in a Crowded Space Even in a noisy niche, Jenn's book and her podcast work together to create multiple entry points. Not everyone reads. Not everyone listens. Give your authority more ways to reach your audience. - Integrity Is Your Edge Strategically choose every guest, every partnership, and every piece of advice. Audiences follow leaders who practice what they preach and only platform ideas that serve their mission.   Episode Highlights: - Jenn's career shift from 12 years of referral-based coaching to becoming a visible leader - Why cross-niche guesting is the undervalued secret to audience growth - Practical frameworks for turning listeners into email subscribers and clients - A real-world system for consistent, strategic podcast pitching - Creating a book to serve your podcast community and attract new audiences   Connect with Jenn Trepeck: Take advantage of Jenn Trepeck's exclusive offer: Book a complimentary 30-minute discovery call (business or wellness) at https://calendly.com/jenntrepeck/discovery-call-1-1-30min Book: Uncomplicating Wellness: Ditch the Rules. Quiet the Noise. Reclaim Your Life. https://amzn.to/4bj8w8d Website: https://asaladwithasideoffries.com/ https://www.instagram.com/saladwithasideoffriespod/ https://www.instagram.com/jenntrepeck/?hl=en https://www.facebook.com/Saladwithasideoffriespodcast https://www.facebook.com/JenniferTrepeck https://m.facebook.com/groups/425796548337541/ https://x.com/jenntrepeck?s=20 https://www.linkedin.com/in/jennifertrepeck/ www.youtube.com/@jenntrepeck https://www.tiktok.com/@jenntrepeck https://asaladwithasideoffries.com/   NEXT WEEK: Next Week we are joined by the Branding Evangelist Gerry Foster. He will show you the difference between being respected and being strongly positioned and sought after and what to do about it.   Ready to strategically grow your podcast authority? You're putting out content every week… but your podcast still isn't generating the authority, leads, or clients you want. It's probably not a content problem. It's a connection problem. And that's exactly what we uncover inside the Podcast Authority Audit. I'll break down your show… your messaging… your positioning… and show you exactly where your authority is leaking and how to fix it. So your podcast stops sounding like everyone else… And starts becoming the reason people choose you. Apply now at https://podcasttalentcoach.com/coaching/. And let's turn your podcast into your most powerful authority-building asset.

Authority isn't just about putting out episodes. True authority comes from strategic leadership and making every piece of your platform work toward your bigger vision in a system and strategy. In this episode, Erik K. Johnson sits down with Paul Etchison, dental coach, successful podcaster, and founder of Dental Practice Heroes, to reveal how creating a podcast intentionally turned his expertise into a thriving coaching business. Together, they unpack the power of warm leads, authentic storytelling strategy, and why niching down can supercharge growth.   Important Links: Paul Etchison's Website: http://dentalpracticeheroes.com Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:17 How a Podcast Strategy Builds Dental Authority 01:13 Warm Leads vs. Cold Leads, Why Podcasting Changes the Game 02:24 From Dentist to Coach: Unexpected Pathways 03:57 Getting Uncomfortable with Coaching 05:05 Launching the Podcast: Lessons and Emotions 07:11 The Surprising ROI of Podcast-Driven Lead Flow 09:13 The Power of Speaking Engagements 11:06 Auditing the Podcast for Growth 12:58 Tapping Into Authenticity and Letting Personality Shine 14:39 From 1 to 4 Strategy Calls a Week: Real Engagement 15:44 Intentional Craft: Mastering Questions & Storytelling 17:18 Using Coach Collaborations and Roundtables to Grow 18:04 Scaling the Brand with Associate Coaches 21:21 What Paul Would Change if Starting Over 22:22 Narrowing the Niche, Defining Transformation 23:11 The Strategy Behind Content, Guests, and Engagement 25:04 Overcoming Imposter Syndrome With Authentic Value 26:00 The Next Level: Evergreen Coaching, Masterminds, Retreats 26:46 Scaling Revenue Beyond Dentistry; Breaking 7 Figures 28:28 How To Attract High Ticket Clients with a Micro-Niche 28:52 Where To Find Dental Practice Heroes and Free Resources   Key Takeaways:  - Warm Leads are Everything Paul Etchison shares how his podcast turned nearly every new client into a pre-sold warm lead, bypassing skepticism and building immediate trust. The difference between a cold stage introduction and a podcast referral is night and day.    - Be Yourself — That's the Shortcut to Authority Authenticity isn't a cliché. It's the engine behind engagement. Dr. Paul Etchison and Erik discuss letting personality breathe on air, from sharing personal moments to embracing natural strengths on the mic.    - From Scattered Content to Strategic Growth Start with a strategy. When Dr. Paul Etchison narrowed his focus and set intentional outcomes for each episode, engagement soared and his coaching roster filled up. His advice for new podcasters: crystallize your audience, your purpose, and never stop refining your craft.    - Small Audience, Big Impact You don't need a massive following to command authority and drive six-figure results. The right message, to the right people, at the right time will fill your calendar and fuel your authority engine.   Episode Highlights: How to build an ecosystem and strategy of offers, events, and communities directly from your podcast The value of podcast audits to find gaps and supercharge engagement Leveraging multiple show formats (solo, interviews, roundtables) for trust and conversion Real examples of revenue growth and price elasticity in a niche coaching business   Connect with Paul Etchison: Website: http://dentalpracticeheroes.com Explore free webinars, his branded app, resources, and details on how he drives transformation for dental practice owners.   Next Week: On the next episode, we talk with Jenn Trepeck, host of Salad with a Side of Fries. People are not starving for information. They're starving for someone who understands what it feels like to be stuck. Jenn has built authority in the health and wellness space in a way that cuts through all the noise and truly connects. We'll have that conversation for you next week.   Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps in your authority strategy. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

Authority requires more than expertise. It demands intentional delegation and the courage to stop doing everything yourself. This episode of the Influential Voices of Authority Podcast features host Erik K. Johnson and guest Louis Swart, a serial entrepreneur who has mastered the art of leveraging teams and systems to scale businesses and build undeniable authority in any niche.   Important Links: Louis' free guide: 150 Things You Can Delegate Today: http://www.PodcastTalentCoach.com/delegate Explore Louis' services and agency: ironbrij.com.au Connect with Louis Swart: Facebook: https://www.facebook.com/louistswart Instagram: https://www.instagram.com/coachlouistswart LinkedIn: https://www.linkedin.com/in/coachlouisswart/ Book your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:09 "How to Get Noticed and Build Authority" 01:10 "Grow Your Authority with Podcast Appearances" 02:45 "Overcoming the Little Voice and Imposter Syndrome" 03:16 "Start Small and Grow Your Confidence" 04:36 "From Mouse Business to Plumbing Empire" 07:09 "The Harsh Reality of Doing Everything Yourself" 08:54 "Scaling Up to a Multi-Million Dollar Exit" 12:52 "Coaches' Biggest Challenge: Doing It All Alone" 13:27 "The 2,000 Hour Rule: Valuing Your Time" 15:41 "Delegating for Exponential Growth" 17:49 "The Gut Punch of Business Reality" 21:04 "Testing Offers and Letting the Market Decide" 22:09 "How Solopreneurs Can Start Delegating" 24:00 "Agency vs. DIY: Pitfalls in Hiring Help" 27:30 "3 Essential Delegation Strategies for Success" 31:28 "Success Story: Freeing Up Headspace for Growth" 34:54 "Why Visibility Is Non-Negotiable" 36:09 "Strangers Who Feel Like Friends: The Authority Effect" 37:30 "150 Things You Can Delegate—Free Resource" 38:44 "If I Started Over: Lessons in Testing and Sales" 40:08 "Why Selling Is Service" 41:35 "Access to Instant Team Resources" 42:37 "How to Connect with Lou and Take Action" 51:21 "Supporting Healthcare Authorities: Erik's Mission"   Key Takeaways: - Why Authority Requires Delegation Louis and Erik unwrap the damaging myth that solopreneurs should do it all themselves. True authority comes when you focus on what only you can do and delegate the rest.   - From Struggling Owner to Systemized Success Louis shares how failing to delegate destroyed the value of his first business, while embracing systems and teams produced a multi-million dollar exit the second time around.   - 3 Simple Delegation Habits Louis' practical strategies to vet, communicate with, and empower virtual assistants.   - The Competitive Edge: Podcast Interviews Visibility through interviews not only builds instant credibility but provides endless social content to multiply your reach, and curb imposter syndrome.   - Let the Market Decide: Test and Iterate Stop guessing. Launch, test, and double down on what your clients will actually pay for.   - Free Your Headspace Clients who delegate find more clarity, creativity, and revenue. Louis' framework shows how to systemize your business and finally become the public face of your brand.   Episode Highlights: The emotional impact of learning your business is worthless if you don't delegate Why working only in your business means nobody wants to buy it How to ensure virtual assistants deliver results without overwhelm or culture clash The power of social proof: leveraging podcast appearances and "starstruck" moments Setting a true hourly value for your leadership, and avoiding $10 tasks Why testing different markets beats gut feelings or friends' opinions   Resources: Get Louis' free guide: 150 Things You Can Delegate Today: http://www.PodcastTalentCoach.com/delegate Explore Louis' services and agency: ironbrij.com.au Connect with Louis Swart: Facebook: https://www.facebook.com/louistswart Instagram: https://www.instagram.com/coachlouistswart LinkedIn: https://www.linkedin.com/in/coachlouisswart/   Ready to strategically grow your podcast authority? Book your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching   Next Week: Next week Erik sits down with Dr. Paul Etchison, a dentist who turned his podcast into the engine behind a million-dollar coaching business. You'll discover how he transforms cold leads into a steady stream of high-value, ready-to-buy clients.   PODCAST AUTHORITY AUDIT You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching.

Referrals: When people talk about you behind your back in a good way Authority is not about self-recognition. True authority happens when others talk about you behind closed doors, sending opportunities in your direction before you ever have to ask. It's the power of referrals. In this episode of Influential Voices of Authority, Erik K. Johnson connects with Michael Roderick, CEO of Small Pond Enterprises, on the crucial secret to getting quality referrals and turning your message into your greatest asset.   Important Links: The ReferabilityRater: https://myreferabilityrater.com Connect with Michael Roderick on LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/ Michael's website: https://www.smallpondenterprises.com/ Apply for a podcast audit and coaching with Erik: https://podcasttalentcoach.com/coaching   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Establishing Authority Through Borrowed Trust 01:13 Why Real Authority is Referral Based 02:39 How "Borrowed Authority" Attracts Premium Clients 05:45 The Power of Being a Category of One 07:10 Challenging the Dominant Narrative 14:45 From English Teacher to Broadway Producer 19:01 Leveraging Relationships and Placement 21:37 The AIM Principles of Referability 24:41 Language and Memory: The Sticky Factor 27:00 Storytelling That Gets Spread 32:16 The Triple Threat: Scientist, Celebrity, Magician 35:45 Aspirational Market vs. Excellence Market 40:12 Designing Offers for the Success Market 44:23 Memorable Networking in New York 47:03 Your Secret Sauce to Influence 49:51 Creating RAD: Relationship Adventure Day 54:40 Reverse Engineering to Build Authority 56:40 Knowing When You're Ready to Get Referred 58:43 The ReferabilityRater Tool 01:00:05 Black Box Mastermind for Thought Leaders 01:02:04 Turn Your Podcast into an Authority Engine   Key Takeaways: Your Authority Exists in the Words of Others - Erik K. Johnson reveals that true authority is not self-appointed. It belongs to those who are talked about, recommended, and sought out by others in their absence. Borrowed Trust Changes Everything - By appearing on others' stages and earning their endorsement, you tap into borrowed trust, attracting leads, premium clients, and high-value opportunities. Packaging Your Message for Maximum Spread - Michael Roderick highlights the AIM model: Accessibility, Influence, and Memory. Make your message simple, give people something to talk about, and make your ideas easy to remember and repeat. Triple Threat Framework for Experts - Understand your natural order as Scientist, Celebrity, or Magician—and build your positioning and market approach to fit your unique strengths instead of copying cookie-cutter formulas. Speak to the Excellence Market, Not Just Aspirational Buyers - Unlock real business growth by targeting those solving success problems, not just survival problems. Your offer, message, and authority must signal value to the buyers who are searching for guidance, not a savior. The Power of Signature Experiences - Signature moves and memorable experiences—from exclusive shows to adventure-based networking—get your audience talking about you. Remarkable brands create remarkable stories. Are You Ready to Be Referred? - People refer those whose message is clear, memorable, and worth sharing. When they lean in, ask questions, and use your language, your referability factor is growing.   Episode Highlights: How borrowed credibility instantly changes sales conversations Translating your unique story and skills into an asset the right market wants Making your frameworks, acronyms, and names "sticky" for word-of-mouth spreading Avoiding bland, average content by standing out with a bold, memorable message Why simplicity, emotion, and structure are keys to a referable personal brand Crafting network-building experiences that become legend among your peers   Links and Resources: Test your own authority factor with the ReferabilityRater: A referability rater to see how referable you are and how likely it is people will talk about you when you're not in the room (in a good way). https://myreferabilityrater.com Connect with Michael Roderick: Website: https://www.smallpondenterprises.com/ LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/ Apply for a podcast audit and coaching with Erik: https://podcasttalentcoach.com/coaching   Next Week: Erik sits down with Louis Swart to break down the art of offer positioning and how to become the undeniable first choice in your niche. Don't miss strategies that separate you from the competition and keep clients coming back.

Ready to turn your podcast into a powerhouse? Whether you're launching your first episode or looking to scale a seasoned show, mastering the art of podcasting is the key to building a loyal community.In episode 608 of Marketing with Russ, we sit down with top-tier podcast coach Erik K. Johnson to break down the strategies that separate amateur hobbyists from professional creators. Learn how to refine your voice, engage your listeners, and optimize your content for growth.Stop guessing and start growing. Tune in to learn the expert secrets to podcasting success!Featured Guest: Erik K. Johnson (The Podcast Talent Coach)Hosted by: Russ Hedge (#RussSelfie) | Episode 608#PodcastingTips #PodcastCoach #ContentCreation #DigitalMarketing #PodcastGrowth #ErikKJohnson #MarketingWithRuss #InfluencerMarketing #PodcastStrategy #CreativeEntrepreneur #HowToPodcast

Authority demands more than expertise. It requires stepping forward, owning your achievements, and building a platform that attracts opportunity. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Allison Lane, founder of LaneLit, to explore how visibility transforms accomplished professionals from best-kept secrets into trusted authorities.   Important Links: Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 "Visibility and Authority for Accomplished Women" 01:25 "Secret Sauce to Building Trust and Authority" 02:17 "Capturing Content Gold Everywhere" 04:08 "Overcoming Humility and Owning Your Achievements" 05:14 "Authority Is About Stepping Forward" 06:06 "Launching a Podcast and Closing the Facebook Group" 07:30 "From Technophobia to Five Podcast Episodes" 10:04 "Podcast as Platform Builder" 11:46 "Understanding Book Proposals as Business Plans" 14:16 "Leveraging a Book as a VIP Authority Ticket" 16:02 "Books, Speaking, and Creating Opportunities" 17:00 "SEO Secrets to Podcast Discovery" 20:03 "Crafting the Bio That Defines Authority" 21:06 "Flip the Pain: Use Audience Language" 22:25 "People Want Results, Not Process" 23:10 "Influence vs. Being an Influencer" 25:55 "Unique Book Launch: Brewery Fundraiser" 28:18 "Book Launch as Opening Day—What's Next?" 30:15 "The 'And Then What' of Podcast Strategy" 30:47 "Non-negotiables of Your Branding Toolkit" 32:01 "Website as Headquarters for Authority" 35:00 "Why Your Marketing Bio Matters" 38:57 "Power of an Intentional Personal Brand" 40:05 "Seven Shifts to Build Real Authority" 41:47 "How to Get Allison's Authority Guide"   Key Takeaways: -  Step Into Authority: Stop Waiting for Recognition Allison challenges listeners to move past humility and step into the spotlight. Authority is not bestowed; it's claimed. Your achievements need to be showcased, not hidden. -  Capture Content Gold Every event, conversation, and client win is valuable content. Use your phone to record, photograph, and document moments, making your expertise discoverable. -  Podcast as Leverage for Opportunity Consistent podcasting expands your platform, connects you to new audiences through SEO, and brings inbound opportunities from clients and high-profile guests. Your podcast becomes a magnet for authority-building relationships. -  Book as Launchpad, Not a Destination The mistake experts make is stuffing their lifetime of work into a single book. Instead, focus on solving one clear problem and use the book to launch your authority into speaking, media, and additional products. -  Toolkit Must-Haves for Authority Build a robust social profile where your audience hangs out, a one-page website filled with visual proof, a compelling headline, and a marketing bio written in the language of your ideal client. Ignore job titles. Iinstead, define yourself by the impact you create. -  Influence Means Breaking Out of Your Silo Real influence happens when you reach beyond your traditional niche and connect across industries. Be memorable, deliver quotable insights, and create partnerships that elevate your visibility. -  Power of Mapping Your Road and Brand Having a vision for your platform and a well-defined filter for your brand allows you to create content that can't be copied and resonates deeply with your audience.   Episode Highlights: How to overcome the fear of marketing and technology Using audience complaints to craft your unique positioning Leveraging podcast SEO to attract not just clients but powerful collaborators Why book launches work better at breweries than bookstores and create true community buzz   Allison Lane's Free Gift: Get the Free Authority Guide: Unlock your pathway with Allison Lane's "Seven Shifts to Build Real Authority." Get it at https://lanelit.com/authority or DM "authority" to connect on LinkedIn: https://www.linkedin.com/in/allisonlanelitt   Connect with Allison Lane: Website: https://lanelit.com LinkedIn: https://www.linkedin.com/in/allisonlanelitt   Next Week: On the next episode, we'll talk with Michael Roderick. He'll teach you how to become more referable. Discover how to package your ideas, your message, and your expertise in a way that gets people talking about you long after the conversation ends.   Ready to strategically grow your podcast authority? Get a podcast audit with Erik: https://podcasttalentcoach.com/coaching You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

Authority in today's expert marketplace comes from innovation, personal connection, and delivering transformation in the way your audience needs it most. Guided learning apps can make that happen. In this episode, Erik K. Johnson sits down with Johnny Beirne for a high-impact dive into how coaches, consultants, and knowledge experts can leverage guided learning apps to build serious authority and influence. If you want to evolve beyond static video courses and create deeper connections with your audience, this conversation is for you.   Important Links: Take Johnny Beirne's free assessment: https://johnnybeirne.com/erik Explore more about Johnny Beirne: https://johnnybeirne.com Connect with Erik K. Johnson and book your authority audit: https://podcasttalentcoach.com/coaching   Episode Segments: 00:08 Why Engagement With Apps Outpaces Traditional Courses 09:51 From One-Size-Fits-All Content to Guided, Personalized Learning 13:11 AI That Delivers Your Best Insights, Not Internet Slop 16:32 Case Study: Turning Content Gold into Premium Offers 18:33 The "Try Before You Buy" Authority Engine 20:22 The Power of Personalized Advice and Assessments 23:37 Addressing Coaches' Top Challenges with App Platforms 25:00 How to Keep Your App Current With Minimal Upkeep 26:04 Pathways from Free App to High-Ticket Offers 27:28 Key Indicators Your Content Is Ready for the App Evolution 30:16 Keeping the Human Connection In a World of AI 32:02 Accountability Features: Deliver More Than Information 34:15 Navigating Pivots Without Diluting Authority 36:29 Outreach Tactics to Reach New Prospects and Authors 39:23 How Podcast Guesting Fuels Partnerships and Clients 41:05 What's Next for Guided Learning and Monetization   Key Takeaways: Why Apps Accelerate Authority for Coaches and Experts Moving your training from a video course to an AI-powered app transforms engagement, delivers hyper-personalized learning, and lets people "try before they buy" in a way no PDF lead magnet ever could. Guided Learning: The Edge Over "Info Content" Personalized assessments and AI-driven journeys inside your app let you meet users exactly where they are. Instead of overwhelming beginners or boring advanced clients, you deliver results and deepen credibility with every interaction. Monetization and Influence Use free app access as the new authority lead generator. Let prospects experience your best advice to diagnose their problems, then guide them straight into premium programs, cohort groups, or one-on-one consulting. Discover when your app should be a paid resource, a recurring offer, or the launch pad for high-ticket sales. Overcome the Tech and Content Hurdles Johnny reveals why building a powerful app now takes hours, not weeks, and how easy it is to keep your content fresh. Stop fearing the unknown and start scaling without endless video modules. The Human Advantage Over ChatGPT AI inside your app delivers your unique perspective, experience, and accountability. It is your expertise filtered, customized, and elevated.   Episode Highlights: The secret to higher completion and retention rates Preventing "AI slop" by keeping advice rooted in your proven framework Seamless ways to integrate video, audio, and personalized prompts How to spot "pivot fatigue" and tell your story as an innovative leader Real-world examples from bestselling authors and course creators   LINKS: Ready to see if your authority content is ripe for an AI-powered app? Take Johnny Beirne's free assessment and get hyper-personalized advice at https://johnnybeirne.com/erik Explore more about Johnny Beirne: https://johnnybeirne.com Connect with Erik K. Johnson and book your authority audit: https://podcasttalentcoach.com/coaching   Next week: On the next episode, we'll talk with Allison Lane. She helps experts step into visibility, own their credibility, and become the trusted authority their audience is already looking for.

Authority is not an accident. It's the result of fiercely intentional strategy, authentic connection, and the right visibility. Creating authority through podcast interviews can attract clients and revenue. In this episode of Influential Voices of Authority, Erik K. Johnson brings in Kristen Nolan, senior client account manager at Interview Valet, to reveal exactly how podcast guesting can transform your voice into your most powerful business asset.   Episode Segments 00:01 "Open More Doors with Your Podcast" 01:10 The Two Sides of Building Your Audience 03:08 Finding the Right Partners in Your Niche 04:31 Why Guesting on Podcasts Works 05:19 Interviewing Kristen Nolan: Her Journey 07:39 Growing Authority Without Prior Podcasting Experience 09:55 Podcasting for Introverts and Thought Leaders 10:40 Strategy and Coaching: Custom Interview Prep 13:00 Storytelling for Impact and Connection 14:17 Building Trust as a Guest Authority 16:36 Real Results: From One Interview to $90K Deals 17:41 Go Beyond "Recording and Done" 18:22 Compounding Connections for Exponential Growth 19:08 The Power of Consistency in Podcast Visibility 20:27 Guesting vs. Conferences: Leverage and Repurposing 22:01 How to Target the Right Audience as a Guest 23:47 Researching Shows for Strategic Guesting 25:02 Secrets of Being a Great Guest 26:46 Promote Value, Not Just Products 27:45 Handling Difficult Interviews and Guests 28:05 Vetting Podcasts That Align with Your Brand 29:43 Confidence, Preparation, and What Kristen Would Do Differently 33:00 Special Interview Audit Offer   Key Takeaways - Stop talking to the same circle. Erik and Kristen break down why you must get your message in front of new ears if you want to capture more leads, clients, and visibility. - Guesting is not just about reach; it's about resonance. Kristen reveals how strategic podcast guesting helped one client close a $90,000 deal through the power of authority and trust, not a sales pitch. - Your network multiplies with every episode. Great guests know how to turn one connection into many by leveraging each interview for introductions, new relationships, and lasting partnerships. - You don't need a huge audience. What matters is getting in the right room, with the right message, at the right time. Authority comes from trust, not just traffic numbers. - Consistency over perfection. With the right systems, you build influence through steady, authentic visibility—even if you start out cold and nervous.   Ready to Boost Your Podcast Success? Kristen shares details about the free Interview Valet Podcast Interview Audit. This powerful resource evaluates your speaking style, the balance of your interviews, filler words, and your connection with audiences, all so you can amplify your authority and impact. Get your free podcast interview audit and connect with Kristen: https://interviewvalet.com/kristen   Podcast Audit Ready for your own podcast authority audit? Apply to chat with Erik and uncover your show's authority gaps: https://podcasttalentcoach.com/coaching   Next week, tune in as Erik shares more proven strategies to amplify your influence, attract premium clients, and finally step out of obscurity. Authority isn't accidental, it's intentional and within your reach.

Authority Through Positioning: Authority isn't about being the loudest in the room. It's about showing up with intention, standing confidently in your message, and building real belief in your audience. It's about positioning. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Danielle Weil, veteran copy marketing strategist and creator of Launch Flow. Danielle shares what it really takes to launch, grow, and market a podcast that not only builds authority but converts listeners into clients... all through the power of personal connection and clarity in your positioning.   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Important Links: Grab Danielle Weil's Launch Flow Roadmap: https://dwcopy.com/roadmap Podcast Audit & Coaching: https://podcasttalentcoach.com/coaching   Episode Segments: 00:00 "Why Most Podcasts Don't Grow Your Business" 02:22 "Turning Content Into Authority" 07:13 "Becoming a Category of One" 08:18 "Authority vs. Guest-Centered Shows" 10:16 "Framing Conversations to Build Expertise" 13:15 "Launching a Podcast After 20 Years in Business" 15:10 "From Idea to Launch: The Emotional Rollercoaster" 17:44 "The Feelings After Shipping the First Season" 22:16 "Secrets Behind Seven-Figure Launches" 24:29 "How the Launch Flow Method Came to Life" 26:44 "Energy Flow and Success in Launches" 29:10 "Personal Connection as the Authority Multiplier" 31:11 "Building a Launch That Matches Your Audience" 34:44 "The Emotional Curve of Every Launch" 39:01 "Testing and Shortening Open Cart Windows" 42:03 "List Hygiene and Launch Email Secrets" 44:34 "Get the Launch Flow Roadmap" 45:29 "What's Next for Danielle and Her Podcast" 46:48 "Listener Q&A: When to Rename or Relaunch Your Podcast" 50:35 "Coaching With Erik—Turning Consistency Into Authority"   Key Takeaways: - Authority is Built on Intention, Not Just Content: If your podcast only teaches, you're missing the bigger opportunity. Real authority comes from positioning yourself as the guide who deeply understands your audience's struggles [02:22]. - When You Center the Guest, You Lose Authority: Most podcasters unknowingly make their guests the star, not themselves. Frame the conversation, share your expertise, and lead with your message to keep your authority front and center [08:18]. - Clarity Follows Action: Danielle waited years before hitting publish. Taking imperfect action brings clarity—and those first twelve solo episodes unlocked new ideas, connections, and momentum [15:10]. - Personal Connection is the Ultimate Differentiator: Long sales cycles and crowded markets demand more real, personal engagement than ever. Danielle reveals how adding conversation and live connection to your launches makes you unforgettable [29:10]. - Launches Must Fit Your Stage of Business: Don't copy big-league launches if your audience isn't there yet. Scale your offer and promotion to match your reality, not just industry advice [31:11]. - Master List Hygiene to Fearlessly Email Your List: Use campaign-specific opt-outs and segment your audience so you can confidently email the right people, build rapport, and avoid inbox fatigue [42:03].   Episode Highlights: - The difference between creating more content and stepping into your authority How Danielle pivoted from behind-the-scenes launch copywriter to visible, recognized expert - The five flows of Launch Flow: Cash flow, lead flow, idea flow, workflow, and energy flow - Why personal stories and context make your teaching matter - Tactical strategies for pre-launch warm-up, open cart timing, and maximizing sales without burning out your list   Resources: Grab Danielle Weil's Launch Flow Roadmap: https://dwcopy.com/roadmap Connect with Erik or apply for a podcast coaching audit to turn your content into clients and step into your authority: https://podcasttalentcoach.com/coaching   Next Week: Don't miss Erik's conversation with Kristen Nolan of Interview Valet. Uncover how to turn podcast interviews into strategic revenue engines and unlock new audiences every month!

Using artificial intelligence to create, edit, and repurpose your podcast comes with legal risks. Authority is built by intentionally protecting your platform and ensuring your creative assets work for you, not against you. In this episode, Erik K. Johnson is joined by Gordon Firemark, The Podcast Lawyer™, for a deep dive into the legal risks of using artificial intelligence with your podcast. Together, they reveal what every podcaster, coach, consultant, or expert must know to build authority and safeguard their business.   Important Links: Podcast Guest Release: https://podcastrelease.com Podcast Audit & Coaching: https://podcasttalentcoach.com/coaching   Episode Segments: 00:00 "Why Using AI Might Be Putting Your Show At Risk" 01:36 "Copyright Danger When Repurposing Through AI" 02:33 "Publicity Rights and Deepfake Issues" 03:19 "Defamation Claims and AI-Generated Content" 04:19 "Interview Permission, and Why You Need It" 11:09 "4 Pillars for Legal Protection of Authority Builders" 15:46 "When To Incorporate" 16:30 "Protecting Your Team & Content With Contracts" 23:23 "Copyright vs. Trademark: What Do You Really Own?" 24:40 "Registering Your Podcast the Right Way" 29:52 "What's the Craziest Thing You Can Trademark?" 33:46 "Why Guest Releases Are Non-Negotiable"   Key Takeaways: - Using AI Could Violate Copyright, Publicity Rights, and Open You Up to Defamation Gordon Firemark reveals that AI tools like ChatGPT and Castmagic could put you at legal risk if you don't have explicit permissions from guests and collaborators. Content you create with AI may unknowingly use copyrighted or protected material, exposing you to lawsuits.   - Why Guest Agreements and Releases Are Essential Uploading interviews to AI platforms may violate your guest's rights. The solution? A solid, lawyer-drafted guest release. This single step secures your legal footing and clarifies who controls what.   - The Four Pillars of Legal Protection Gordon details the essential foundations: Operating under a proper business entity Having clear written agreements with your team Understanding the difference between copyright (content) and trademark (brand) Using contracts that protect your revenue and creative assets   - Smart Steps to Level Up Your Authority Protecting your podcast is part of building long-term authority. From securing your name and logo with a trademark, to registering powerhouse episodes with the Copyright Office, these moves establish your credibility and future-proof your content empire.   Episode Highlights: - When to set up an LLC or corporation to shield your personal assets - Legal pitfalls of "partnership podcasts" and how a simple "podcast prenup" can protect everyone - Real examples of podcasters losing control of their content when things go wrong - What "fair use" really means (and why it's not a protection from lawsuits) - How even basic editing with AI requires explicit guest consent   Action steps to guard against legal risks: Don't let legal surprises derail your growth. Get Gordon's free, lawyer-drafted podcast guest release, customized for the AI era, at podcastrelease.com, and secure every episode before you publish. Ready to transform your podcast from invisible to irresistible and become the sought-after authority in your niche? Apply for a podcast audit and coaching chat with Erik at podcasttalentcoach.com/coaching   Next week: Erik sits down with Danielle Weil to unpack the secrets to six and seven-figure launch copy and how to build flow-driven, burnout-free launches. Step into your authority and tune in for more.

Authority thrives not only on consistency, but on intentional leadership and leveraging strategic relationships through collaboration. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Britain Mills-Dawes and Tea Di Lillo, co-hosts of the Uncinched podcast, to reveal the secrets to cultivating authority through collaboration rather than competition. Episode Segments 00:00 Welcome to Influential Voices of Authority 02:15 "Borrowed Trust Accelerates Authority" 04:32 Content Discovery vs. Partnership Leverage 07:03 Complementary Services in the Same Niche 09:00 Equine Chiropractic and Horse Training Explained 13:40 Low-Pressure Entry Point for New Clients 17:02 Real-Life Success Stories from Bodywork and Training 20:24 Podcast Impact on Business Growth 21:54 Big Opportunities Unlocked by Podcasting 24:21 Challenges of Establishing Authority as Young Professionals 29:19 Balancing Dual Businesses on One Podcast 31:36 Why Collaboration Ignites Community 33:25 Positive Engagement and Industry Gatekeeping 36:08 Next Steps for the Podcast and Partnership 37:13 Launch Lessons and Authority Growth 38:28 Essential Owner Resources and Guides 41:03 Your Call to Authority   Key Takeaways: - Borrowed Trust is Your Fastest Path to Authority Erik K. Johnson highlights why growing authority is not just about creating more content or boosting SEO, but about leveraging "borrowed trust." When a trusted voice puts you in front of their loyal audience, credibility transfers instantly.   - Complementary Partnerships Outperform Competition Britain Mills-Dawes (equine chiropractor) and Tea Di Lillo (trainer and coach) share how their podcast synergizes two unique businesses. By serving the same audience in different, complementary ways, they amplify each other's authority and reach.   - The Power of Podcasting to Build Trust Tea Di Lillo discusses how the show acts as a low-pressure entry point, making it easier for clients to get to know, like, and trust her before investing. Episodes showcase authentic philosophy and expertise, breaking down industry walls.   - Opportunities Flow from Collaboration From being invited to Podfest to engaging new clients who heard the podcast first, the duo has unlocked doors and built relationships that never would have happened through competing alone.   - Creating a Positive, Inclusive Community The podcast is helping reshape the equine industry by encouraging positivity and welcoming newcomers in a traditionally gatekept environment. Engagement is strong, and relationships are deepening at every level.   Episode Highlights: - How to select the right strategic partner for borrowed trust - Real examples of podcast-driven client acquisition - Building authority as a younger expert in a legacy industry - Turn hard lessons and grind into testimonials and referrals - The balance of promoting separate businesses on a joint podcast   Connect with Britain Mills-Dawes and Tea Di Lillo: Quality Equine: https://www.qualiteaequine.com Stable Instincts: https://www.stableinstincts.ca   Your Podcast Audit: Ready to leverage borrowed trust, build authority, and grow your podcast into your greatest asset? Apply for a coaching chat and podcast audit with Erik K. Johnson at https://podcasttalentcoach.com/coaching   Next Week: Join Erik as he welcomes Gordon Firemark, the Podcast Lawyer, to discuss the legal risks of using AI tools with your podcast.

Authority grows through intentional connection, not just consistency. In this episode of Influential Voices of Authority, podcast host Erik K. Johnson connects with Russ Hedge, inspirational speaker, international bestselling author, and master connector. Together, they reveal how strategically selecting podcast guests, leveraging borrowed trust, and aligning your message with complementary partners can elevate your influence and transform your podcast into an authority engine.   Episode Segments 00:00 "Authority Engine: More Than Content" 01:56 "Strategic Guest Selection for Ideal Buyers" 03:35 "Leveraging Adjacent Experts" 04:37 "Borrowed Trust and Prequalified Listeners" 06:17 "Meet Russ Hedge: Master Connector" 07:55 Launching a Podcast with Purpose and Personal Impact 10:00 "Marketing, Community & Connection" 11:08 Multiple Show Formats: Panels and Local Business 13:01 Audience Dynamics and Growth Strategies 15:11 Adjusting Business for Health and Monetizing Podcasts 17:06 Sponsorships, Value Stack and Monetization Secrets 20:43 Promoting Speaking, Books, Business 21:53 Connection Opens Big Opportunities 23:09 Master Connector vs. Average Networker 25:31 Using Social Media to Catalog Connections 26:01 Cross-Marketing Authority with Books 28:39 Mindset, Credibility, and Inspirational Messaging 30:56 Overcoming Imposter Syndrome and Starting 33:31 Creating Habit and Consistency from Atomic Habits 39:04 Russ Hedge's Authority Secret: Never Stop Connecting 40:02 Doing It Your Way: Monetization Lessons 41:48 What's Next for Russ Hedge: Scaling with Purpose 42:57 RussHedge.com: One-Stop for Connection and Resources   Key Takeaways Authority from Connection, Not Popularity Selecting podcast guests based on alignment with your ideal buyer and complementary skills opens doors to the right audience. Strategic partnerships create borrowed trust, boosting your authority and influence.   Monetization Isn't About Audience Size Russ Hedge monetized his podcast from the beginning, focusing on value-packed sponsorships, digital advertising, and cross-promotion—even before he had a large audience. It's about positioning and providing five times the value, not waiting for "enough listeners."   Your Body of Work Builds Authority Across more than 1,000 episodes, Russ Hedge demonstrates the power of consistency, celebration, and leveraging each show to promote speaking, books, and deepen community relationships.   Mindset and Authenticity Set You Apart Your reaction to adversity, authenticity, and ability to connect with others build credibility and authority in your niche. Russ's journey through cancer and major life events showcases how mindset fuels success.   The Secret Sauce: Keep Going and Reconnect Authority comes from repeated, meaningful connections. Never be a "one and done." Build lifelong relationships and continue to bring value.   Podcast Audit Ready to strategically grow your podcast authority? Get your podcast audit and coaching session with Erik at https://podcasttalentcoach.com/coaching   Connect with Russ Hedge: https://RussHedge.com   Next Week: Join Erik as he interviews Tea and Britain, two powerful influencers who show how complementary partnerships position you as a sought-after authority in your niche.

Authority is not about being everywhere. It's about owning a small space with absolute clarity and intention. In this episode of Influential Voices of Authority, Erik K. Johnson welcomes Corinne Gearhart, celebrated dog behavior expert and founder of DoodlePro. Together, they uncover how narrowing your podcast focus unlocks exponential opportunity, positioning you as the go-to authority in your niche.   00:00 "Why Smaller Niches = Greater Authority" 04:18 "Building an Ecosystem, Not Just a Podcast" 07:25 "Tripling Rates Through Authority" 09:25 "Membership, Courses, and Book as Authority Engines" 11:09 "Pre-Selling With Your Body of Work" 12:49 "Becoming the Only Expert in the Category" 15:32 "Launching With Imposter Syndrome and Charting Fast" 18:04 "Podcasts Opening Doors to Industry Idols" 20:05 "Referrals, Relationships, and Compound Connections" 21:37 "Credentials, Confidence, and Authenticity" 22:48 "Guarding Trust and Sponsorship Integrity" 26:02 "Sparking Community Conversation and Bridging Divides" 30:24 "Remembering the Beginner's Questions" 31:27 "SEO Strategy for Podcast Discoverability"   Key Takeaways: Niche Down, Level Up When you try to help everyone, you help no one. Erik and Corinne share how narrowing your focus eliminates competition, builds trust, and makes you not the best in your category—but the only one.   The Power of Authority Ecosystems Corinne reveals her ecosystem strategy: podcast episodes feed into memberships, exclusive content, self-study courses, and a best-selling book. This system multiplies authority and ensures prospects see you as the answer before you even meet.   Build Intimacy and Impact Listeners who binge your back catalog and know your family's names are already sold. Trust and clarity beat hype. Your podcast and book pre-sell your expertise, building intimate community and engagement.   Strategic SEO for Discovery Corinne explains her tactical use of Google Keyword and Ubersuggest to identify common questions from doodle owners and title her episodes to rank high for those searches. Discoverability is foundational—you don't need a huge social media push if your audience can find you where they're searching.   Authentic Leadership Over Credentials Imposter syndrome is common, but authority comes from hands-on expertise. Sharing your imperfections builds human connection and loyalty with your audience—people trust realness, not perfection.   Episode Highlights: How Corinne tripled her local rates by elevating her authority The role of courses, memberships, and books in converting listeners into clients Building sustainable growth and community without relying on traditional ads or sponsorships Navigating controversy and bridging divides in highly passionate Facebook groups Leveraging referrals from industry icons and guests to compound authority Using SEO tools to make episodes discoverable for highly specific questions   Ready to turn your podcast from hidden gem into an authority engine? Grab Corinne's complimentary resource for a calmer morning routine with your dog: https://thedoodlepro.com/morningflow Connect with Corinne Gearhart: Website: https://thedoodlepro.com   Next Week: Join Erik as he sits down with Russ Hedge and learns how mastering multiple podcasts transformed him into a powerhouse connector and niche authority. Don't miss the chance to step deeper into your own authority! Authority rewards intentionality and clarity. Step into your niche—build your ecosystem—and see how far your podcast can go.   Get Your Podcast Audit Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals.   Until next week, step into your authority. We'll see you next time.

Authority isn't just about consistency. It's about intentional leadership and leveraging your platform in new ways.   In this episode, Erik K. Johnson welcomes Tina Dietz, founder and CEO of Twin Flames Studios, a pioneer in voice-powered publishing. Together, they explore how you can transform your podcast episodes into a book and multiply your authority in your niche.   00:00 "Repurpose Content into Authority Book" 06:19 "Drink from the Well" 08:05 "From Audiobooks to Corporate Value" 11:47 Author Community and Resource Hub 15:16 "Efficient CEO Team Engagement" 18:47 Advanced Voiceprint and Content Analysis 23:04 "From Podcasts to Published" 26:40 "Building Trust Through Marketing" 28:00 "Monetizing Connections Through Podcasts" 32:23 "Writing, Motivations, and Podcasts" 35:14 "Guide for First Responder Mental Health" 37:12 "Reflecting Work to Find Purpose" 42:54 "Purpose Behind Writing a Book" 44:52 "Organizing Content for Impact" 48:57 Comprehensive Book Development & Launch 52:25 Transform Podcast into Authority Engine 53:22 Podcast Authority & Growth Strategy     Key Takeaways: - Why Turn Your Podcast Into a Book? People don't buy your book just because of new content. They buy it because you make it easier. A book curates and condenses your "best of the best," saving your audience from sifting through dozens of free episodes.   - Repurposing Content for Maximum Impact: Tina and Erik dig deep on creative ways to repurpose content, from video, audio, and written word, and how this strategy boosts authority and visibility.   - Body of Work vs. Content: Stop viewing your podcast as scattered content; start seeing it as a body of work. Use recurring themes, values, and stories to build your brand and attract premium clients.   - The Process & Path to Your Book: Twin Flames Studios offers a guided process: analyzing your podcast, crafting a manuscript (not just copy-pasting transcripts), and publishing a book that aligns with your goals, audience, and message.   - Authority That Opens Doors: A book amplifies your recognition, whether you're a speaker, podcaster, or coach. Tina shares moving stories, from award-winning audiobooks to connecting industry experts, increasing authority and creating new opportunities.   - When Are You Ready? Signs you might be ready: you have at least 50 quality podcast episodes or pieces of content, clarity on your audience and goals, and you're coachable and ready to invest time and resources.   Episode Highlights: - The value of experimenting with formats and content as your business evolves - How Twin Flames Studios pioneered remote audiobook recording for podcasters - Examples of podcasts turned into books, including The Loud Quiet, a memoir for empty nesters - The importance of strategic vision before you publish, making sure your book is relevant, consumable, and truly builds your authority   Ready to turn your podcast into a book? Take the free assessment from Twin Flames Studios to see if your podcast is a fit: https://twinflamestudios.com/bookvision     Connect with Tina Dietz: Website URL(s) https://twinflamesstudios.com Personal FB: https://www.facebook.com/thisistinadietz Company FB: https://www.facebook.com/TwinFlamesStudiosLeadership/ Personal LI: http://www.linkedin.com/in/tinadietz Company LI: https://www.linkedin.com/company/twin-flames-studios Personal IG: https://www.instagram.com/thetinadietz/ Company IG: https://www.instagram.com/twinflamesstudios/ Company YT: https://www.youtube.com/@TwinFlamesStudios     Want to level up your authority positioning? Apply for a coaching chat and podcast audit with Erik at https://podcasttalentcoach.com/coaching   Next Week: Join Erik as he talks with Dr. Catrice Austin about growing your authority through media—and discover her surprising Jeopardy connection!      

A new era begins! After 550 episodes as Podcast Talent Coach, Erik K. Johnson launches Influential Voices of Authority. This is a podcast designed for coaches, consultants, and experts ready to leverage their voice, message and podcast to build trust, attract premium clients and grow their impact.   00:00 "Becoming a Category of One" 03:08 "Podcasting for Profit and Authority" 06:24 "Mastering Influence and Creativity" 09:37 "Becoming an Influential Authority" 13:00 Podcast Success: Strategy & Mentorship   In this episode, Erik shares the story behind the show's transformation and what it truly means to build authority. Building it not just with content, but with context, magnetic personality, and storytelling. Erik's broadcasting journey started by accident, but his passion for creativity, connection, and helping others flourish has fueled decades of radio and podcasting success. Why settle for blending in? Erik explains why ads and sponsors create a ceiling and clutter, and how you can instead become a "category of one." He emphasizes that listeners come for your content, but stay for your context. This includes your unique stories, perspectives, and personality. Consistency is great, but intentional leadership is what turns your podcast into an authority engine.   Key insights from Erik: - **It's not about content—it's about context.** Your voice wrapped in story creates memorable experiences that build trust and lasting relationships. - **People buy your journey, not your six steps.** Magnetic personalities make others believe and inspire action by sharing real stories and authentic experiences. - **Authority isn't achieved by showing up; it's built on leadership and entertainment.** Listeners want to be entertained and moved, not lectured.   - **Three challenges for podcasters:** 1. Overcomplicating the process: Focus on context, not just content. 2. Lacking a strategy to turn listeners into clients: Erik promises interviews and systems to help you succeed. 3. Having no mentor or clear path: This podcast is your guide, with industry leaders ready to share their secrets.   Erik invites you to let him audit your podcast and discover where your authority positioning falls short. Visit www.PodcastTalentCoach.com/coaching and let Erik help you build your plan to become unforgettable.   **Next episode:** Tina Dietz of Twin Flames Studios joins Erik to explore how you can transform your podcast into a book, making your content easier to access, more impactful, and cementing your authority faster.   Get your podcast audit at www.PodcastTalentCoach.com/coaching. Hosted by Erik K. Johnson.

Authority in the media isn't about hustle or piling up content. It's about strategic positioning, crystal-clear messaging, and intentionally being seen where it matters. In this episode of Influential Voices of Authority, Erik K. Johnson welcomes award-winning celebrity cosmetic dentist and PR strategist Dr. Catrise Austin. Together, they break down the bold steps coaches, consultants, and experts can take to go from overlooked content creators to sought-after authorities by being seen as the media.   00:00 "Building Authority Through Podcasts" 03:57 "Embracing Authority and Impact" 09:02 "Authority Eliminates Hustling" 10:33 "Building a Celebrity Dentist Brand" 12:56 Discovering the Power of Media 17:54 "Podcast Brand Overhaul & Strategy" 21:45 Podcast Promotion and Publicity Tips 23:44 "Be Visible, Be the Expert" 28:46 "Everyday Smile Dental Podcast" 29:41 "Affordable Dental Care Resources" 34:05 "Cardi B Smile Makeover Journey" 37:37 "Build Relationships, Seize Opportunities" 40:50 "7 PR Strategies for Podcasters" 45:06 "Podcast Authority Strategy Audit" 45:49 "Narrowing to Become #1"   Episode Highlights: Why hustling and creating more content does NOT equal authority How authority is placed by those already in power— and how you can fast-track your recognition by being seen as "media" Dr. Catrise Austin's journey from cosmetic dentist to featured expert on Today, Dr. Oz, Jeopardy, and beyond The FAME method for transforming your podcast from "just another show" into a magnetic platform The crucial difference between promoting your episodes and promoting your expertise Real-world case studies of podcasters who broke out of obscurity using PR, lead magnets, and positioning Strategies for being instantly identifiable to decision makers and the media on social, your website, and more Why intentional connection, the Dream 100, and establishing the right relationships can open doors to top podcast guests, partnerships, and media features How treating your podcast as a media outlet unlocks press passes, brand deals, and new revenue opportunities   Key Takeaways: More content isn't the answer—intentionally placing your voice in front of the right audience is Clarity about your expertise makes the opportunities come to you, rather than you chasing them Excellence alone won't get you noticed; authentic positioning and visibility do Your "authority assets"—book, blogs, podcast, lead magnets—are critical to being quotable, bookable, and findable Relationships are the real catalyst for authority; proximity to the right people accelerates your results   Resources & Free Gift: Download Dr. Catrise Austin's slides: "7 PR Strategies That Actually Work for Podcasters" Get clear, quotable, and bookable so media and opportunities come to you:http://forms.celebritybrandingusa.com/podfest   Connect with Dr. Catrise Austin and Celebrity Branding USA: Website: http://celebritybrandingusa.com Instagram & LinkedIn: @celebritybrandingusa   Ready to turn your podcast into an authority engine? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Turn your podcast into an authority engine and not just more content. Let me audit your podcast and find the gaps. We will uncover your authority positioning prcoblem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Apply for a coaching chat and free podcast audit with Erik K. Johnson athttp://www.PodcastTalentCoach.com/coaching   NEXT WEEK: Discover how Corinne Gerhardt turbocharged her authority by niching so deep she became the top Google search in her field. Learn the secrets to "getting chosen" as the recognized expert.

Erik K. Johnson is the premiere coach when it comes to the art of podcasting, and is a nationally recognized talent coach, on-air personality and radio program director. In this episode, you'll learn why podcasting is such a powerful marketing tool for coaches! What You'll Hear In This Episode: -      The growth and changes in podcasting since 2009 -       How to create content that addresses your listeners' pain points -       The benefits of appearing as a guest on other podcasts -       The common reasons for podcast failure and the importance of consistency in podcast production -       What podcasters can learn from radio personalities like Dave Ramsey, Rush Limbaugh, and Howard Stern -       Four ways that your podcast can get you more business!

Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself. You'll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans. Here's a taste of what you'll learn How to build a relationship with your audience. How to incorporate compelling stories (even when your guests aren't sharing any) *Hint it's all about framing the right questions Ways to monetize your podcast beyond just ads and sponsorships Why defining a specific, narrow target audience for your podcast vs broad is better How to balance the fear of "not entertaining enough" and staying true to your own personality What to focus on when measuring the success of your podcast (it's not all about the downloads). Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself.  You'll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans.    Here's a taste of what you'll learn How to build a relationship with your audience. How to incorporate compelling stories (even when your guests aren't sharing any) *Hint it's all about framing the right questions  Ways to monetize your podcast beyond just ads and sponsorships Why defining a specific, narrow target audience for your podcast vs broad is better  How to balance the fear of "not entertaining enough" and staying true to your own personality  What to focus on when measuring the success of your podcast (it's not all about the downloads).    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

This week, we look into the secrets to attracting your ideal clients through podcasting with expert Erik K. Johnson. Uncover why traditional podcast monetization through ads and sponsors might be holding you back, and learn how to leverage your show to build powerful, profitable relationships with your audience. Erik shares the differences in your target market, niche, and avatar and explains why focusing on a specific ideal client can skyrocket your business success. Learn practical strategies for crafting content that resonates deeply with your listeners. You will get insider tips on growing your podcast audience organically and effectively. This episode is packed with actionable insights to transform your podcast into a client-attracting powerhouse. This week, we look into the secrets to attracting your ideal clients through podcasting with expert Erik K. Johnson. Uncover why traditional podcast monetization through ads and sponsors might be holding you back, and learn how to leverage your show to build powerful, profitable relationships with your audience. Erik shares the differences in your target market, niche, and avatar and explains why focusing on a specific ideal client can skyrocket your business success. Learn practical strategies for crafting content that resonates deeply with your listeners. You will get insider tips on growing your podcast audience organically and effectively. This episode is packed with actionable insights to transform your podcast into a client-attracting powerhouse.

As we celebrate 500 episodes of Podcast Talent Coach, I want to share with you six mentors who have shaped my journey over the past 10 years. LEARNING FROM MENTORS I learned long ago that I don't know everything and never will. Every experience is an opportunity to learn something. Conferences and conventions are always such a powerful experience for me. Many people say they rarely go to the session and instead have conversations in the halls. I can understand that. But, I think they are missing the power of the collective mind. Mingling in the halls during a conference will definitely grow your network. It has a place in your business. However if you skip all the sessions, you are missing ideas that could take your business to an entirely new level. We would attend the Country Radio Seminar every year in radio. I would travel with my music director for the station. During the day, we would take in all the sessions of the conferences. At night, we would split up to attend events and network with artists and record labels. From the sessions, we would learn new ideas to implement with the stations. At night, we would network with people who could help us implement those ideas. Then one day our company decided it wasn't necessary for both of us to be there. That single decision cut our learning in half and diminished the networking we were able to do. The company thought the conference was nothing but a party. It may have been for those who spent all of their time in the halls. When you're learning from mentors and expanding your thinking, things are possible beyond your imagination. These six mentors helped my achieve levels bigger than I every dreamed. It is my hope that these nuggets spur some new ideas for you as well. DAN MILLER The first is the mentor who has influenced my life the longest. Dan Miller's book and podcast "48 Days To The Work You Love" inspired me to follow my dream and start my own business. Dan is author of the New York Times best-selling 48 Days To The Work You Love and Wisdom Meets Passion, No More Dreaded Monday and An Understanding Heart. His 48 Days Podcast consistently ranks in the top 1% of all podcasts worldwide and his 48DaysEagles.com community is viewed as an example around the world for those seeking to find – or create – the work and the life they love. His podcast sits at the center of his multiple streams of income. Unfortunately, we lost Dan in January of this year after a very brief battle with cancer. Dan's attitude through that entire struggle was impressive and uplifting. He kept asking as he always did, "What does this make possible?" Dan saw the silver lining in every cloud. He was an amazing man and a mentor to me in so many ways. Dan joined my on Episode 466 to discuss multiple streams of income. You can find the episode at www.PodcastTalentCoach.com/466. DAN'S NUGGETS Here are a few nuggets from that episode. Resilience in the Face of Adversity: "When we hit Covid and I couldn't have live events for a couple years there, that had been a big resource for us, a big revenue stream, but not being able to have live events, it didn't really affect us. My revenue continued to go up because we made content available to people in other ways that they could experience, even if they didn't come to Franklin, Tennessee."— Dan Miller 00:24:39 – 00:25:03. Life Reassessment in Midlife Careers: "What surprised me is I had doctors and dentists and pastors and engineers and accountants showing up and why you guys here? And it was like, well, we're doing okay. You know, everybody looking in from the outside to see us is doing okay, but I don't think this is it."— Dan Miller 00:26:29 – 00:26:45. How to Turn Your Writing into Income: "How do you take just a raw idea and turn it into real income? But those came directly from people asking, how do I do that?"— Dan Miller 00:30:42 – 00:30:50. Easy Income Streams for Podcasters: "The easiest next step is coaching. Because if you have a podcast and you're talking about personal development and growth or business success or how to scale or those things, you're inevitably going to have people ringing your doorbell saying, can I talk to you?"— Dan Miller 00:44:47 – 00:45:43. I'll always cherish everything I've learned from Dan and all the inspiration he provided. You can find more about Dan at https://www.48days.com. MARC MAWHINNEY The next mentor who has been a big influence on me over the past decade and 500 episodes was one of my very first coaches. Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. Marc has been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. He is a master at joint venture partnerships. I discovered Marc through his Coaching Jungle Facebook group and he soon became my coach. He taught me the power of sending a daily email. Our coaching sessions helped me refine my offers and get my business to the next level.  Marc appeared on episode 333 with me to discuss the power of joint venture partnerships. You can find the episode at www.podcasttalentcoach.com/333. MARC'S GEMS Here are a few gems Marc shared during our conversation. Stand Firm on Your Beliefs: "Sure, you're going to turn some people off, but you're going to attract the people who you want to attract, and that's exactly what you do."— Marc Mawhinney 00:16:25 – 00:16:31. The Importance of Community for Coaches: "Whatever you do, you need a place to gather your potential clients. You know, people to get to know, like and trust you."— Marc Mawhinney 00:20:27 – 00:20:34. Viral Topic - The Power of Community: "I can't count how many times someone said to me, mark, I love your Facebook group. It's helped me so much the last few years."— Marc Mawhinney 00:20:55 – 00:21:44. I can't thank Marc enough for pointing me in the right direction with his coaching. Find Marc in his Coaching Jungle Facebook group. CINDY J. HOLBROOK One day Marc was invited to participate in a giveaway. It didn't fit in his marketing plan at the time, so he sent the organizer to me feeling we might work well together. That organizer was Cindy J, The Visibility Wiz. Not only did I participate in her giveaway, Cindy soon became my next coach and she's one of the best in the business. Cindy guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority. She has been coaching since 2009. Through our work together, Cindy taught me the power of visibility, how to use giveaways to grow my list, and ways to partner with others.  She is simply an all around great person. I love her to death and really appreciate all she has given me over the years. Cindy was on episode 479 of Podcast Talent Coach to talk about visibility. You can find the episode at www.podcasttalentcoach.com/479. CINDY'S SUGGESTIONS Here are a few things we learned in that episode. From Social Services to Coaching Success: "But I have all this knowledge of the online world that I utilized to get clients. And, I was able to leave social services within 2 years of becoming a coach, and that's when I started attending a lot of events. And people were constantly coming up to me."— Cindy J. Holbrook 00:20:23 – 00:20:41. Title: Maximizing Advertising DollarsQuote: "My advertising dollars goes towards participating in giveaways or speaking in front of people, you know, being a sponsor at events. That's where my advertising dollars go because I get more return on my money that way."— Cindy J. Holbrook 00:35:04 – 00:35:18. The Power of Collaboration: "I didn't start collaborating with other experts till, 2014. And that's what finally pushed me over to 6 figures was whenever I started collaborating with other experts."— Cindy J. Holbrook 00:39:11 – 00:39:24. How to Boost Your Business Today: "If you start doing something every day, you make sure you do at least 1 money making activity Monday through Friday or whatever your workdays are. You're going to start seeing an increase in everything, in visibility, influence, and profits."— Cindy J. Holbrook 00:42:44 – 00:42:58. Cindy is amazing when it come to leveling up your visibility. Find her online at https://www.cindyjholbrook.com. IMAN AGHAY After I was working with Cindy for a few months, she suggest I attend Collaborate. It was an amazing 3-day event to meet JV partners. This one event changed my business more than I could ever have imagined. At the time, Collaborate was run by Iman Aghay and Rich German. Iman has been so influential in so many aspects of my business. Through this event, Iman taught me how to properly joint venture with others. He has taught me how to create my courses and events. More importantly, Iman showed my how to sell what I do. Iman Aghay is a serial entrepreneur, international speaker, and a nine-time #1 best-selling author. He is best known as the co-founder of Actionera, a platform that assists experts in building mobile apps to enhance their income and impact. Iman hasn't been on the podcast. However, I did a deep dive into finding promotional partners using everything Iman taught me. You can find that in episode 391 at www.podcasttalentcoach.com/391. IMAN'S INSPIRATION Here are few takeaways from that episode. How to Skyrocket Your Podcast Growth: "Just imagine how your podcast and your business could grow if you could find 40 partners who would be willing to promote you to their fans, to their tribe, to their followers."— Erik K. Johnson 00:01:07 – 00:01:14. The Best Part of Pitch Refinement: "But the best part is everybody in the circle's on the same page with regard to who talks, what they talk about, how long they talk. There's no pressure. You don't need to awkwardly walk up to anyone to strike up a conversation like you would in a at a networking event."— Erik K. Johnson 00:06:20 – 00:06:38. Power of Partnerships: "I've been able to grow my email list from about 500 to nearly 4,500. My podcast downloads have doubled. I've made affiliate commissions from promoting those partners, and I had partners promote my courses and my coaching to their audience as well just to help me grow."— Erik K. Johnson 00:10:08 – 00:10:30. The Power of Partnership: "If you wanna go fast, travel alone. If you wanna go far, travel together."— Erik K. Johnson 00:10:53 – 00:11:01. Iman Aghay is an amazing online marketer. He is also the co-owner of Actionera. It is a platform to help you build your own mobile app. Find details on Collaborate at www.podcasttalentcoach.com/collaborate. You can learn more about Actionera at www.podcasttalentcoach.com/actionera and find Iman at https://www.imanaghay.com. JIM PADILLA While I was attending one of the Collaborate events, Iman invited a guest speaker to that event. That guest talked a lot about actually making sales. He was Jim Padilla and he is my fifth mentor on this journey. Jim is a Global Impact Strategist & Investor and the founder and CEO of Gain The Edge. It's a done-for-you provider of industry-leading sales systems and unicorn sales professionals. Jim co-heads Gain the Edge with his amazing wife, Cyndi Padilla. The two of them have generated over quarter billion dollars in sales for a long line of high-level entrepreneurs. Jim's mission is to help purpose-driven thought-leaders untangle themselves from the day-to-day minutiae of seeking leads and sales, so they're free to amplify their impact - while scaling their business! Shortly after getting into Jim's world, he became my coach. Jim helps me build my sales systems and strategies. I've gone from being an entrepreneur to actually running a business. The transformation has been amazing. Jim joined me on episode 465 to discuss making sales. If you want to increase your sales, find this episode at www.podcasttalentcoach.com/465. JIM'S GENIUS Here are few nuggets from my conversation with Jim. From Struggle to Success: "And little did I know that, you know, 20 years later, I'd be making 1,000,000 of dollars teaching other people how to read the room and how to bend influence in their direction so you can be asset instead of a threat to the people who show up in your world, and then they wanna be able to buy from you and give you their credit card."— Jim Padilla 00:12:06 – 00:12:58. The Core of True Expertise: "What people need to dive into is they understand that you're an expert, but they really need to understand who you are as a person and why what you do matters."— Jim Padilla 00:19:07 – 00:19:11. Seeing Opportunities in Chaos: "All they see is all the problems that are in the world are truly just opportunities waiting to be solved if you know how to talk about it and know how to articulate it and to see things differently."— Jim Padilla 00:24:57 – 00:25:04. Maximizing Your Existing Network: "Most obvious buyers you have are the people who already bought from you."— Jim Padilla 00:44:07 – 00:44:10. Jim and Cyndi are amazing. Find them at https://www.gaintheedgenow.com. DAVE JACKSON The last mentor I want to share with you is the guy who became the inspiration for this podcast. In 2013 I was writing articles about podcasting for New Media Expo. Out of the blue, I got an email from Dave Jackson at the School of Podcasting. He was interested in having a conversation to see how we might support each other. During that conversation, Dave said he loved my articles. Then he asked why I didn't have a podcast of my own. Great question, Dave. If I'm writing about podcasting, shouldn't I have a show of my own. Shortly after that conversation, this show was born. And our friendship has continued over the years. Dave Jackson launched the School of Podcasting in 2005. He was inducted into the Podcasting Hall of Fame in 2018. He is the author of the book, Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. Over the years he has launched over 30 different podcasts with over 4 million downloads. Dave and I currently co-host the Podcast Review Show where we help podcasters improve. You can find that show at https://www.podcastreviewshow.com. Dave was a guest on episode 485 to talk all things podcasting. You can listen to that episode at www.podcasttalentcoach.com/485. DAVE'S BRILLIANCE Here are a few takeaways from my conversation with Dave. Viral Topic: The Importance of Mic Technique: "When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that."— Dave Jackson 00:32:58 – 00:33:07. The Blue Yeti Misconception: "Technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else."— Dave Jackson 00:33:44 – 00:33:57. Mastering Freelance Success: "If I'm trying to position myself as an expert, I either want to interview people who know the people that should be hiring me or in some cases, just interview the people who should be hiring me."— Dave Jackson 00:37:54 – 00:38:03. Big thanks to Dave Jackson for all the help and inspiration over the years. Find Dave at www.SchoolofPodcasting.com. FIND YOUR MENTOR Those are six mentors who have had the biggest impact on my journey. There are so many other people who have inspired, helped, and collaborated with me over the years and through these 500 episodes. I would never have enough time to name all of them. From my wife Jen, to Jon Fugler and the various members of our mastermind over the years. From the clients, partners, and supporters, each has played a part in this journey. But most of all, I want to thank you. Without your support week after week and episode after episode, this show would never have reached 500 episodes. Thanks for being here. Thanks for allowing me to be part of your podcast journey. Let me know how I can help. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

On this special episode of the Podcast Review Show, my co-host Erik K Johnson and I take a step back from our regular podcast reviews to delve into an intriguing topic—why so many podcasts fail to make it past the 7-episode mark. We discuss the very real phenomenon of podcast burnout and explore the reasons behind it. From the misconceptions around the amount of work involved in podcasting to the challenges of growing an audience and generating revenue, Erik and I share our own experiences and insights.By sharing practical tips and shedding light on common pitfalls, we hope to provide valuable perspectives for podcasters who may be grappling with similar challenges. So if you're a podcaster looking for advice on understanding the dynamics of podcasting, avoiding burnout, and growing your show, this episode is for you. Tune in as we uncover the reasons why many podcasts fade away and how to overcome these hurdles to keep your show thriving.Get a Review of Your ShowYou select an episode to listen to, and Dave and Erik listen to it and go over it with a fine tooth comb along with your website, branding, audio quality, flow, and much more.Podcast Review Show Meet Your HostsDave Jackson from the School of PodcastingErik K. Johnson the Podcast Talent CoachChapters00:00 Why Podcasts Fade Away and How Coaching Can Help00:44 No Line No Waiting01:16 What We Do Here01:53 Why Most Podcasts Fade Away02:06 7 Episode Hurdle04:46 1. Harder Than You Thought05:30 Our Episode Process09:14 2. It Grows Too Slow10:37 18 Million Downloads14:14 It Doesn't Generate Income Quickly16:53 How Many Downloads Do I Need?18:19 Meausring Success19:10 What Is Your Purpose20:14 An Outside Viewpoint Will Spot Things You MissMentioned in this episode:The Power of Podcasting NetworkLooking for more shows about podcasting? Check out the Power of Podcasting Network.Power of Podcasting Network

  Few things will light the fuse on a variety of emotions, perspectives and life directions faster and deeper than FEEDBACK. How many of YOU ask for take in and - then DO SOMETHING WITH IT? How many of you have the proverbial "SHIELDS UP" moment when you receive (especially CONSTRUCTIVE) feedback? As always, it's time to THROW DOWN, Discuss, Rise and SHINE in Podcasting as Mike and Bryan talk about this and a whole lot more inside this episode of The Podcast Gauntlet!   The ultimate success for every podcaster – is FEEDBACK! Be sure to take just a few minutes to tell the hosts of this podcast what YOU think over at Apple Podcasts! It takes only a few minutes but helps the hosts of this program pave the way to future greatness! Not an Apple Podcasts user? No problem! Be sure to check out any of the other many growing podcast directories online to find this and many other podcasts via The Podcaster Matrix!       The Podcast Gauntlet Podcast Connection Links:   Connect with The Hosts (and View Direct Contact information Below!)   Subscribe to This Podcast & Listen Now!      Subscribe, Like, and Share Everywhere! Help The Podcast Gauntlet Grow!   The Shownotes for this Episode of The Podcast Gauntlet: -- What is "Constructive Feedback?" https://www.valamis.com/hub/constructive-criticism -- Why is Constructive Feedback So Important? https://www.snagajob.com/blog/post/constructive-criticism-is-a-good-thing-really -- What is "Amazon Turks?" https://www.mturk.com/ -- -- The "24-in-60+!" - Fast & Humorous Reviews of The Hit Fox Show, "24": https://soundcloud.com/2guystalking -- The Fast-Talking Guy from The 1980s, "Motormouth" John Moschitta: https://mediafeed.org/worlds-fastest-talker/ -- What is the Origin of the Word Cornucopia? https://www.etymonline.com/word/cornucopia -- Dave Jackson & Erik Johnson's Podcast Review Show: https://www.podcastreviewshow.com/ - The Perspective Review of The Fugitive Perspective Review - Reviewed by Dave Jackson & Erik K. Johnson: https://www.podcastreviewshow.com/what-cops-watch-1/ The Episode They Reviewed: WhatCopsWatch Perspective Review of: The Fugitive: https://www.2gtdatacore.com/2gtallyoucaneat/the-fugitive-1993-a-perspective-review - The Curious Goods - Reviewing "Friday The 13th: The Series" Episode By Episode - Reviewed by Dave Jackson & Erik K. Johnson: https://www.podcastreviewshow.com/curious-goods-1/ -- The Episode They Reviewed: The Curious Goods Podcast Reviewing Each & Every Episode of Friday The 13th: The Series: http://CuriousGoodsPodcast.Com -- Upkeep Home Warranty Company: https://upkeepstl.com/ -- Mr. FixIt - Home Maintenance Company: https://www.misterfixitstl.com/ -- Why iTunes Reviews are So Important for You: https://www.soundguys.com/why-apple-podcast-ratings-important-31738/ -- Why iTunes Reviews Aren't Important for You: https://venturebeat.com/mobile/apple-has-a-problem-with-user-reviews-it-still-doesnt-care/ -- How do YOU handle "Constructive Criticism" in your everyday/work life? Connect with and tell Mike & Bryan all about it via the Podcast Gauntlet Website Now! http://PodcastGauntlet.Com -- Interested in Getting the Same Super-Cool Gear that Mike & Bryan are Using? check out the GEAR Now! https://2guystalking.com/gear -- Podcast Editing is Modern-Day Magic: Ready to Have YOUR Podcast Edited? http://EditorCorps.Com REMEMBER: You can listen to the EDITED version of this program right now at: http://PodcastGauntlet.Com   Tell Us What You Think of This Episode of The Podcast Gauntlet: Few things are more valuable than feedback. We talk about a LOT of hot-topic subjects inside The Podcast Gauntlet and now - it's time for YOU to THROW-DOWN! Tell us what you think, give us YOUR perspective and we'll be sure to incorporate your input and perspective into another great All-Fan Input episode!     The Hosts of this Program:

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. DAVEISMS Where your WHY and your WHO overlap, you will find your WHAT to talk about. If the goal is monetization, get ready to do your show for FREE for a few years. Less than 10% of podcasters get enough downloads to get a BIG sponsor Starring at your stats will not make your downloads grow; starring at your audience will. Monthly stats are crap ( the stat that people use downloads per episode after 30 days) Spend $100 on a microphone and 100 hours getting to know your audience. Creating a podcast is easy. Creating a GOOD podcast is hard but fun. Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience ) Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning. You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience. Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is) Having an obvious name can make it easy to be found. Choose the one you want to click more when you have multiple titles for an episode. It is NOT the media host that grows the audience. It is the content Treat directories like a child looking for Halloween candy. BE EVERYWHERE. Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring. Listennotes stats (saying you're in the top X percent) are crap. See video For those who have money, there is therapy. For the rest of us, there is podcasting. If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH. You don't benefit until your audience benefits. While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh. Record without fear and edit without mercy. Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school. Don't try to be the most downloaded show. Try to be te most talked about show.  There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff) Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff) Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue "Remember, customers don't care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition. This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode.   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  The Pharmacists Voice Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  

HOW TO IMPROVE YOUR PODCAST INTERVIEWS I was listening to a podcast interview today and got caught up in the nuances of the interview rather than enjoying the conversation. It inspired me to share with you these 7 ways to create better podcast interviews. Podcast Talent Coach was created to help coaches create better content. I saw so many podcasters struggling to create an effective show, because they didn't know what they didn't know. In 2009, I started listening to a lot of podcasts. At the time, there were about 80,000 podcasts. Many of them were hobby podcasts. I had been coaching radio hosts for over two decades while programming various radio stations and building winning shows. As I listened to these podcasts, I thought, "If only these hosts used a few of the tactics we use in radio, their shows would be much more effective at attracting an audience and growing their business." That's when I started coaching podcasters. Over the years, I really started to focus on coaches and information experts. How can we create powerful content to build relationships with our audience and convert those listeners into clients? This is what we had been doing in radio since the late 80s. Now it was time to help these experts do the same with their podcasts. THE INTERVIEW STRUGGLE The show today was making a lot of little mistakes. And, it probably wasn't his fault. He most likely had no one to show him the right way. That interview inspired this episode. I don't want to see you make the same mistakes. You have a powerful show that can grow your business if you create the episodes the right way. I will share some specific examples with you. However, I don't want to reveal the name of the podcast in order to protect his identity. It is not my intention to criticize him. I simply want to help you improve. So, let's get into the 7 ways to improve your podcast interviews. PURPOSE First, know the one thing you want to accomplish. This particular interview meandered through a variety of questions with no real purpose. This podcast is about building a business and creating great content. Here is the order of his questions. Was there a point where you decided to become more popular? How did the shift of balance of work happen? When do you have time to create so much content? How do you have so much time in the day? If you had a different life partner, would it have changed you? (Guest says he won't speak in terms of "have to".) Should single entrepreneurs focus on themselves and not try to have balance? (Again, guest says he won't use the word "should".) How do you find the right partner? Is there a financial number you have in your head that will satisfy you? What is the dumbest thing you've ever spent your money on? Is your brain that analytical when you do anything? Why are you so bullish on AI? What are the basic entry-level jobs when AI is taking them? What do you think of the future of the race if everyone is perfect? What are things people should let go of? (For a third time, the guest says he won't tell anyone what they "should" do.) What is the one thing people shouldn't delegate? (Again, the guest says he won't "should" on anyone.) Do you think people should find a career they're passionate about? (For the fifth time, the guest says he won't use the word "should". Finally, the host says, "You hate the word should".) What is the biggest trait that has allowed you to get where you are now? What would you tell people who don't have the luck you've had? What's next for you? That is roughly 20 questions with some dialogue mixed in. But it doesn't really go anywhere. He starts with creating content. Then the questions move into finding a partner, the guests finances and artificial intelligence. They finally get into career and the future. There was no single big takeaway from this conversation. We have no idea what the host wanted to accomplish. If you want to make your interviews effective, decide what you want to accomplish before you start. PREPARE YOUR GUEST To improve your podcast interviews, prepare your guest. You know your show much better than your guest. Don't leave it to your guest to understand your audience. Before you begin your interview, describe your audience to your guest. If you want the interview to benefit your listeners, your guest needs to know the context of the conversation to tailor it for the audience. Let your guest know if profanity is allowed, how the conversation will unfold, and where they should promote anything. On this particular interview, the host kept making awkward jokes. There were times he would be facetious or sarcastic. The guest wasn't sure what to make of it. Don't assume your guest has heard your show before. If there is something you do on the show, make your guest aware before the conversation begins. STORIES The third way to improve your podcast interviews is through stories. Ask open-ended questions that elicit stories from your guests. This host asked a few questions that had the potential to elicit great stories from his guest. Here are a few: How did the shift of balance of work happen? What is the dumbest thing you've ever spent your money on? When your guest tells stories, it engages your audience. Stories pull in your listener. Facts and information is boring. There are three things you need avoid during your interview. Avoid numbers. It can get confusing and hard to follow in audio form. Next, avoid multiple guests who sound the same unless you use their names often during the interview. This helps the audience follow along. Finally, avoid questions that can be answered with one word, like yes/no questions. Here are a few examples of questions our host asked that can be answered with one word: Was there a point where you decided to become more popular? If you had a different life partner, would it have changed you? Should single entrepreneurs focus on themselves and not try to have balance? Is there a financial number you have in your head that will satisfy you? Do you think people should find a career they're passionate about? Instead, you can ask the same questions like this. Tell me about the point in time where you realized becoming more popular online would grow your business. How were your business results different with former relationship partners than it is now that you've found your wife who enjoys business as much as you? Where was your attention focused with regard to work/life balance when you were a single entrepreneur? What satisfaction did you get when you reached your last financial benchmark? How does passion for a career determine success in business? Shape your questions to create stories on your podcast. CONVERSATION The fourth way to improve your interviews is to create a conversations by listening. If you noticed in the list of questions earlier, there were five times the guest had to say he didn't speak in terms of "should". The host finally noticed after the fifth time. It appears he wasn't listening to the answers. He was just getting through his list of questions. Three powerful questions combined with active listening will create a powerful interview. One possible group of questions could be where were you, what transformation did you experience, and where are you today. You simply need to ask great follow up questions to fill in the gaps. When you listen, you'll discover great questions you didn't even consider asking. STRUCTURE That leads us to the next way to improve your podcast interviews. Have a beginning, middle and end to the structure of your interview. Like we just discussed, you could use where were you, what transformation did you experience, and where are you today. A process could be another structure. What is the first, next and last step to take. Give me an example of success. End with, "Where do I start?" Once you have your purpose and know what you would like your listener to take from the podcast interview, create an interview structure that will get you there. GREAT GUESTS Nex, make your guest look great. So many hosts sound like they want the guest to recognize how much they know. The host will give the entire story of the guest and then ask a question. When this happens, the guest has nothing left to say. The host just gave the entire story. When you know the story, set your guest up to look great. I once had the pleasure to interview country artist Miranda Lambert when she and Blake Shelton were a couple. Before Miranda joined me, I was having a conversation with her representative from the record label. The rep told me Miranda had recently hurt her knee. She had been night hunting with Blake Shelton and got hurt. Host often say, "I heard you hurt your knee night hunting with Blake Shelton. Tell me about that." Well, what is left to say? You just gave away the punchline. Instead, I used that information to let Miranda tell a great story. It sounded like this. YOUR EXPERTISE Finally, leave time to demonstrate your area of expertise. If you want your podcast interviews to help grow your business, you need to look great without taking away from your guest. To do this, offer some great content from you before the interview starts. Don't record this while the guest waits. Instead, edit the pieces together in post production. Include a great call to action. Get people to take their first step with you. Then, use the interview to support what you just taught. GET STARTED I hope this helps. These seven steps can help you create powerful and effective podcast interviews. If you would like to get even more help with your interviews, check out my course "How To Crush Your Next Podcast Interview Like A Radio Pro... Without Decades Of Training And Hours Of Preparation". If you are a podcaster who conducts interviews with guests on your podcast, this course is for you. Others can copy your information, interview questions and formula. But when you use the principles you will discover in this course, you will create unique interviews unlike any other. In this program, you will learn … Why we conduct interviews Your personal why The essential elements of unique interviews 17 most powerful interview questions How to ask great questions You can see the full course at www.PodcastTalentCoach.com/crush. Inside the course, you will hear examples just like the one I played for you from Miranda Lambert. I ask pop artist Jason Derulo what he loves about interviews. There are examples with Carrie Underwood and more. These are the exact strategies I have used over the last three decades interviewing superstars like Lady Gaga, Zac Brown, Mariah Carey and more. You can see the full course at www.PodcastTalentCoach.com/crush.   Would you like information on coaching with Podcast Talent Coach? Apply for a free podcast strategy session with Erik K. Johnson by clicking HERE.

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their thoughts and experiences on the matter. We also preview new podcast discoveries and the creation of a weight loss accountability group. Tune in, as always, to learn more about podcasting and join our community on schoolofpodcasting.com. Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%  Participants: Brandon B (future podcaster) Chris from Podcastic Audio (Prefers a 1-hour podcast) York from Welcome to Earth Stories (reminds podcasters to pick a consistent length) Paul from Pass ACLS Top of the day (prefers 20-minute episodes) Todd from Guardian Down Cast, The Destiny Help Desk  (expects 1-2 hours per episode). Kim Newlove from The Pharmacists Voice ( prefers 8-17 minute episodes) Eric Alton-Glenn Hilliard from White Collared and Steel Watching (doesn't have a preference) Sarah Clark from Kind Leadership Challenge (shares that the content fits the episode) QUESTION OF THE MONTH Each month we ask a question for the listeners to respond. This is a win-win. You get added exposure (sometimes called "The Dave Jackson" effect), and we all learn together. To see this month's question and to get free exposure for your show, go to www.schoolofpodcasting.com/question now.  Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.   Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at  www.podcastingobservations.com Addition Shows By Dave About Podcasting and check out my other podcasts at www.powerofpodcasting.com      

Want to launch a podcast to help you grow your business or organization, and establish yourself as an authority in your niche, but you're not sure how to get started, exactly what your show should be about, or you let the tech hold you back? Well, you're going to love today's show, because launching a podcast is easier and more affordable than ever before, and Erik K. Johnson, the Podcast Talent Coach, is here to show you how, in this episode of the More Than a Pastor Show. Let's get started! Links for Today's ShowErik's Podcast Launch Checklist: www.podcasttalentcoach.com/launchErik's Free Podcast Strategy Call: www.podcasttalentcoach.com/apply48 Days Eagles Community: www.morethanapastor.com/eagles Leave Me a Review: More Than a Pastor on Apple PodcastsJoin our Private Facebook Community: https://www.morethanapastor.com/facebookErik K. Johnson on How to Build Authority with a PodcastLaunching a podcast is one of the fastest ways to gain an audience and establish yourself as an authority in your area of expertise. But people get hung up when they don't know how to get started, and they have fear of the tech that might be required.I know that's what held me up and kept me from launching the More Than a Pastor show for several years. I'm so glad I found someone who could demystify the whole process for me, explain the basic tools I needed to get started, and show me how to launch my show and connect with and serve my audience. That person was Erik K. Johnson, the Podcast Talent Coach.I had the privilege of connecting with Erik for the first time back in 2020 through Dan Miller's 48 Days Eagles community for entrepreneurs, where Erik is the Dean of Podcasting. I participated in a 4-week podcasting course that Erik taught, and it was just what I needed to finally take action and launch the More Than a Pastor show.One of the things I've discovered, in building and growing my business, is how powerful a podcast is for helping you find your ideal audience - the people you most want to serve - and building a real connection with them.I believe every pastor who is launching a business should consider how launching a podcast could help you find your ideal customers and grow your relationship with them as well.That's why I'm so glad to have Erik as my guest today. There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting with Podcast Talent Coach.He has been atop the radio ratings since 2000 and coached many others to even greater success. Erik uses what he mastered in radio to help coaches attract their ideal clients with their podcast.Erik is a nationally recognized podcast and radio talent coach, on-air personality and radio program director seen on stage at Podcast Movement, New Media Expo, Authority & Influencer Summit and more. Find him at www.podcasttalentcoach.com.Support the showFind us online at www.morethanapastor.com.

It sounds so easy. So, why is it so difficult to create a profitable podcast? The gurus make more money by making it sound quick and easy for you. The truth is... It is easy to understand. However, the implementation becomes difficult when you are trying to do it yourself without a step-by-step system. Get the full details and enroll in Podcast Proftis Accelerator at www.PodcastTalentCoach.com/accelerator. YOUR PROFITABLE SYSTEM On this episode, I am going to give you the 6 steps to build a profitable podcast. Just keep in mind that it will take diligent, consistent effort to reach your goals. These 6 steps will sound easy. You will find yourself saying, "Everybody knows that, Erik. This doesn't sound like magic." That's because it isn't magic. It is a system. Stop throwing things against the wall to see what sticks. Instead, Focus. Follow one course until successful. At the end of this episode, I will invite you join me in a program that will walk you through this entire system to create your profitable podcast. WHERE TO START Let's dive into it. There are 6 steps to build a profitable podcast. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer. Rapport and authority are critical pieces of a profitable show. But, how do you get noticed? How can you stand out in that sea of sameness? CHALLENGES The three big challenges podcasters face when building a profitable podcast are ... - They make it more complicated than it needs to be. - Coaches have a poor strategy to attract their ideal clients and make money with their podcast. - They have no mentor to show them the way and hold them accountable. They simply don't know where to start. Let's talk about how you can easily overcome those three big challenges. TOO COMPLICATED The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process. There are 6 steps to creating a profitable podcast. First, define your platform. Who you help, what you help them do and why. Next, grow your audience. Third, create great content. Next, shape that content in a way that builds trust with your audience. Then, give your listeners a resource to help them overcome their struggles. Finally, offer them additional help where they can pay you, and then convert clients. 6 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors. ATTRACT CLIENTS One of the big challenges I mentioned is many podcasters don't have a strategy to attract their ideal clients and make money with their content. Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue. In fact, ads and sponsors are the hardest way to monetize your podcast. Don't clutter your show with ads. Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors. Let me show you some reasons why sponsorships are the worst strategy you can take. First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week. Listeners are also fleeing traditional media, because there are tired of sitting through all of the ads when there were other options. Don't jump into a market that is shrinking. Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again. Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level. That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy. To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success. PODCAST PLATFORM Let's look at each of the steps. First, create your podcast platform. Who do you help, what do you help them do, and why? TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show "Conversations With TaVona Denise". She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. AUDIENCE ATTRACTION Next, attract your audience. Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. You content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. RELATIONSHIP ROADMAP Step four is your Relationship Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CLIENT CONVERSION Finally, step six is Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. This comes in a variety of ways. This could be a discovery call, a webinar, a long form sales video, or any other conversation. You need to find ways to have conversion conversations with your listeners if you hope to convert them to clients. IMPLEMENTATION Here is the problem... Information doesn't generate change. It is the implementation that creates transformation. The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you. What would it mean to your podcast if you had an easy way to grow your audience? What would it mean to your income if you had an easy way to connect with the big fish that were your ideal clients? I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible. Creating a profitable podcast is a challenge for many. I've been there. I get it. Let's talk about using a podcast to grow your business. You have been trying to find unique ways to build your audience and make money with your show. Over the last few minutes we've been together, I hope you have written down a few ideas on how you might create a profitable podcast and incorporate it into your marketing plan. You have the blueprint that can help you. By now, you've got to know I love helping people. You know how I communicate. You know how I teach. Let's figure out what you are doing right and find ways to do more of that. HERE IS YOUR HELP Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing. There's no way you're gonna get to another level on your own. You need help, and I'd like to be that mentor to show you the step-by-step process. I have created a group called "The Podcast Profits Accelerator". It is designed to help you build and implement your audience growth and podcast monetization strategy. Let's build a profitable podcast for you. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Increase your impact and influence in your niche to monetize your show Build a strategy that will attract your ideal clients on a consistent basis If you want real help building and implementing this podcast profit framework, you really need to be in the Podcast Profits Accelerator. Enrollment just opened at www.PodcastTalentCoach.com/accelerator. This powerful group helps you clearly and easily grow your audience, increase your impact, and consistently attract your ideal clients. Learn the step-by-step process to reach your goals. You get coaching calls, a video library, tools, templates, support and more. 3 BONUSES BONUS: Audience Explosion Blueprint ($997 value) BONUS: Podcast Fast Blueprint ($997 value) AND BONUS: One-on-one coaching call with Erik K. Johnson ($250 value) I can't wait to see what you accomplish in your business. Get enrolled today. Get the full details and enroll at www.PodcastTalentCoach.com/accelerator.

So, you want to make money with your podcast. Why? I know that sounds like a crazy question. Who doesn't want more money? Dig a little deeper. What is really driving your desire? What would more money do for your business, your family, your mission and your life? How could a successful strategy that helps you consistently make money with your show change your life? Let's look 5 years down the road. Imagine what you can accomplish in 60 months if you know where you're going and have a plan to follow. Can you see it? Can you see how your life is different? That's why you want to make money. It isn't the money. It's all about the transformation in your life that the money makes possible. One of my clients told me, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal." Money makes the mission possible. What would that feel like if that transformation came to life 5 years from now? How great would it be to be clear on your actions and relieving all that stress? You know you have the expertise to change lives. Your success is just a matter of getting in front of your ideal clients. That is the power of an effective podcast strategy. I'm going to show you the four steps to make money with your podcast. If you are struggling, your strategy probably has a hole in one of these areas. ACCELERATOR Let me offer you some help buiding, fixing and implementing your strategy to make money with your podcast. Enrollment for my Podcast Profits Accelerator is open. This group coaching program will help you identify the holes in your monetization strategy. Then, it will help you implement your strategy effectively. Are you ready to get serious about growing your podcast? I created "The Podcast Profits Accelerator" the leverage the power of the mastermind. The group is designed to help you build and implement your audience growth and podcast monetization strategy combining my 35 years in radio, my decade helping podcasters, and the power of the collective group. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Leverage your audience and authority in your niche to make money your show Build a strategy that will attract your ideal clients on a consistent basis WHAT YOU GET In the Podcast Profits Accelerator you get: 2 live, online group calls each month with Erik K. Johnson to grow and monetize my podcast ($2,328 Annual Value) Access to the recordings of the live, online group calls with Erik K. Johnson to revisit anytime you would like ($1,497 Annual Value) Access to the full Podcast Profits video library to help you build your monetization strategy ($1,997 value) Invitations to all Podcast Profits Bootcamps and Workshops ($5,964 Annual value) Access to Podcast Profits Accelerator Support Group to ask your questions and get feedback and support to successfully create a profitable podcast ($997 Annual Value) Access to a comprehensive toolkit containing worksheets, templates, checklists and other tools to show you how to organize your audience growth blueprint, execute your monetization plan in just a few minutes a day, and massively increase your downloads. ($497 Annual Value) An onboarding call to walk you through the entire membership to ensure you hit the ground running. ($397 Value) Total value: $13,677. BONUSES I also want to give you a few bonuses to make it even easier. Bonus #1: Audience Explosion Blueprint course ($997 retail value) Audience Explosion Blueprint is a 6-week program with live calls, an online portal with templates and worksheets, membership in a private group, and another one-on-one call with me. The course is designed to grow your audience in 6 weeks or less. This program has a value over $6,000. You get it for free and my gift. If you don't have a podcast yet, let's get you started. Bonus #2: Podcast Fast Blueprint course ($997 retail Value) As a bonus, you will get my Podcast Fast Blueprint program to launch your podcast in 30 days. I walk you step-by-step to your launch your show. The Podcast Fast Blueprint program is a 6-week program with live calls, an online portal with templates and worksheets, membership in a private group, and another one-on-one call with me. This has a value over $6,000. You get it for free and my gift. One more bonus for you. What if you go through Podcast Fast Blueprint, Audience Explosion Blueprint, the Podcast Profits Accelerator calls and the Podcast Profits Accelerator portal, but you still have questions unique to your situation? Let me give you more help. Bonus #3: A one-on-one call with Erik K. Johnson You can enroll today at www.PodcastTalentCoach.com/accelerator. YOUR MARKET There are a few things you need to remember when you are working to make money with your podcast. First, you make money WITH your podcast and not FROM your podcast. Your podcast isn't a revenue generator. Instead of ads and sponsorships, make money with your podcast by promoting your products, your services, or affiliate products and services. Next, don't only sell. If you are only selling on your podcast and not building rapport and relationships, or worse yet you have no client strategy at all, you're are wasting your time. Only 3% of your market is buying today. A fraction of your target market is actively looking to make a purchase right now. Another 7% could possibly be convinced they need it now. For 10% of your audience, the time isn't right. The next 10% don't believe they need it based on the info the currently have. They need more education. Your final 10% may never buy. They may be a user of different brand or have different needs. If you are spending all of your time closing, you are missing 97% of your target market. Even you convince that 7% that could be sold, 90% of your audience isn't looking to buy right now. You are missing a huge opportunity. SELLING TO MAKE MONEY There are four steps to make money your podcast. If you are not monetizing your show, you probably have a hole in one of these four areas. First, what are you selling? To make money with your podcast, you need to have something to sell. Mary Elaine is host of Caregiver Cast. She helps women who are trying to care for their family and their aging parent at the same time. When Mary Elaine came to me for coaching, she had a conference. However, she had no offer coming from it. She was getting her audience to an amazing conference, but it ended there. To help her make money with her podcast, we built a membership and coaching program. Mary Elaine now leads people from her podcast to the conference and into the membership. Have something to sell. CONVERSATIONS Once you have something to sell, the next step getting people to buy. Where do your sales conversations happen? Where do you make your offer? TaVona Denise is the host of Conversations With TaVona Denise. She helps women entrepreneurs launch their next big thing. After we launched her podcast, she began using it to invite women to her events. TaVona recently used an episode to promote a summit she was hosting. She told me she believes the reason the summit was such a big success, was because she used the podcast to promote it. Where Mary Elaine is having sales conversations at her conference, TaVona is having sales conversations at her summit. Conversations can happen anywhere. You just need a strategy. TaVona told me that the one thing she loved most about working with me is how organized the program is. It isn't a haphazard, thrown-together coaching program. You learn things in a step-by-step format. GET THEM THERE If you have something to sell and you know where your sales conversations happen, your hole may be getting people to show up. That is step three. How are you getting people to your sales conversation? Rocky Lalvani is the host of Profit Answer Man. He is an amazing business coach trained in Mike Michalowicz's Profit First system. To get people to his sales conversation, Rocky has a great website at ProfitComesFirst.com. He offers two free chapters of Mike's book and a free, 15 minute phone call to learn about how putting profit first can make a difference in your business. The free chapters of the book lead people to the website where he registers entrepreneurs for the free call. Rocky says, "While most people focus on equipment Erik focuses on the listener and how you can serve them. Most podcasters miss this essential part of the process." That's the key. Serve people. Help them solve a problem. Get them to your sales conversation. YOUR CONTENT Once you've shored up the first three holes, what content are you creating to build relationships and create demand for that conversation? Scott & Holly Stoner host the Wellness Compass Podcast. They have an amazing foundation. Their goal is to provide insights on how to navigate our lives and our relationships with greater awareness and intention. The two came to me to help connect the podcast to the Wellness Compass Initiative. They hired me before they launched their podcast, because they knew I could steer them toward success from the first episode, which is exactly what we did. We worked to build the podcast on a solid foundation that created content leading their listener to their resources. The show is built on content that creates a desire for their free resources. Those resources lead to their programs. You need a process. YOUR HOLES If you are struggling to make money with your podcast, your strategy probably has a hole in one of these areas. Tighten up your strategy. Money makes the mission possible. You know you have the expertise to change lives. Adding money to your plan is like pouring gas on the fire. Your success is just a matter of getting in front of more of your ideal clients. When you build an effective podcast strategy, you attract the right people who want your help to transform their lives. What would it feel like if that transformation came to life for you and your podcast? Imagine how it would reduce all that stress, remove the struggles trying to determine what to do next, and consistenly attracting your ideal clients and making money with your show. JOIN US Come join us and implement your powerful strategy. The Podcast Profits Accelerator coaching program will help you identify the holes in your monetization strategy. Then, it will help you implement your strategy effectively to make money with your podcast and leave your mark on the world. Are you ready to get serious about growing your podcast? The group is designed to help you build and implement your audience growth and podcast monetization strategy combining my 35 years in radio, my decade helping podcasters, and the power of the collective group. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Leverage your audience and authority in your niche to make money your show Build a strategy that will attract your ideal clients on a consistent basis Get all the details at www.PodcastTalentCoach.com/accelerator. I look forward to seeing you on our next call.

Welcome to the year 2023! We finally made it. How is your podcast going? If you need help figuring it out, feel free to reach out. I'm currently working on taking my podcasting skills to the next level. And my guest this week can help you too. If your looking to make some money with your podcast, then this is the show for you. My guest this week is Erik K Johnson. There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting with Podcast Talent Coach. He has been atop the radio ratings since 2000 and coached many others to even greater success. Erik is a nationally recognized podcast and radio talent coach, on-air personality and radio program director seen on stage at Podcast Movement, New Media Expo, Authority & Influencer Summit and more. Podcast Talent Coach Zoom PodTrak P4 Podcast Recorder, Battery Powered, 4 Microphone Inputs, 4 Headphone Outputs, Phone and USB Input for Remote Interviews, Sound Pads, 2-In/2-Out Audio Interface Zoom PodTrak P4 (Amazon) Thanks so much for listening, I really appreciate it so much. If you need any help with your podcast, feel free to reach out. My email is podtasticaudio@gmail.com  The Kris and Kristine Show Podtastic Audio Twitter Instagram LInkedIn    

There are two thing you need to do to grow your audience. First, get in front of new people who don't know you, and invite them to your show. Then, keep your listeners coming back week after week. Before you get started building your audience, you need to understand why you want to grow in the first place. THE AUDIENCE MISTAKE The one thing I want you to remember today is content drives business with relationships and authority, not sponsorships. Bring your listeners into your business. Many people want to grow their audience, so they can sell sponsorships. That is the worst thing you can do. And, I'll show you why in just a bit. This is going to be powerful for you today. Make sure you have a pen and paper to take notes. Many times we get training like this, we go to free webinars, or we attend seminars and get a ton of information. We get all excited. Then we go home or return to our "to do" list and we do nothing with the training. We never put it into action. I want to give you this strategy, so you can implement what you learn. Does that sound good? Nothing happens until you take action. No more guessing. Just the steps you can follow to build powerful, profitable relationships with your audience. Could you use that? Great! Remember, you just need to take action! MONETIZATION Many people make monetization much harder than it needs to be. It wasn't always easy for me. Over the years, I distilled it down into a step-by-step process to grow my audience and leverage that attention to make money with my podcast. If I can do it, you can, too. Let me give you a quick example. Zoë Routh is one of Australia's leading experts on people stuff in leadership. She helps leaders and teams overcome silos and turf wars to work better together. She has worked with individuals and teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together. Zoë uses her podcast to open doors to her ideal clients. Rather than asking them to lunch or making a cold sales call, she invites those she would like to work with to be a guest on her show. Zoë uses her interviews to begin the relationship and really give value to these CEOs before she even starts talking about doing business together. That is my favorite way to use a podcast to land clients. You don't need a huge audience. You just need the right audience. Can you see how this one example could make a big difference in your business? Interviewing prospects on your show and building those relationships could be just what you need to land your next client. AUDIENCE EXPLOSION That is one example of making money with your podcast by attracting your ideal clients. It is about relationships and rapport. My Audience Explosion Blueprint consists of 3 easy steps. Don't make if more complicated than it needs to be. Don't get swallowed up by the tech. Just follow a proven process. On this episode, we are going to focus on growing your audience. They say public speaking is the most common fear. I believe it is probably the fear of failure while public speaking that paralyzes most presenters. You know what I mean. Music has always been a passion for me. But, I was always introverted and never dreamed of being on the radio let alone interviewing big stars. Three years into getting my architecture degree, I realized my career ladder was leaning against the wrong wall. By chance, I got a job at a radio station where my brother worked. I was a broke college student and needed the money. While working there, my passion for creativity and entrepreneurship returned. RADIO In radio, we would gain the attention of our listeners and sell that attention to clients. It was all about ads. I had a passion for creating great radio. The formula for successful radio equals great music plus great morning shows plus great marketing. It is all about creating great content with entertaining personality and then marketing the crud out of it. I have now gone on to interview many big names. Like George Strait, Ice-T, Zac Brown, Lady Gaga, Lionel Richie and more. Over 25 years of coaching talent and building effective marketing campaigns to serve clients and attract listeners, I have learned the effective traits of powerful content and marketing. I had a passion for creativity and to share my message. But with the big business of radio, I couldn't own a radio station. I needed a way to take what I've mastered and turn it into a business of my own. That's when I discovered podcasting. THE GURUS I saw all of these experts sharing their information online. I was following them all. I bought Brendon Burchard's "Millionaire Messenger". I spent a couple thousand dollars for Jeff Walker's "Product Launch Formula". I spend money on Russel Brunson's ClickFunnels. It was a lot of good money going out without much to show for it. I was following all of the magic formulas, but wasn't making the millions. Can you relate to that? How much have you spent on programs that didn't work? They say, "Just send an e-mail to your list." What most of these don't tell you is that you need an audience in order to have a list. And you have to build a relationship with that list before you can leverage the attention. I knew I had the knowledge. I just needed the vehicle to share it to build the relationships. That's when I began using my 25 years of knowledge and experience building client relationships to build a brand with my podcast and growing relationships rather than selling attention. IMPOSTOR SYNDROME But, it was crazy. Impostor Syndrome kicked in. I started to doubt myself. With podcasting, the platform was in front of me and the creativity returned. But, I started questioning myself. I knew I just needed to step up and believe in myself. I saw all of these other experts doing it. What couldn't I? The opportunity to own a radio station was gone. But now there was an opportunity to build my brand and attract clients with podcasting. The thrill of having full control of my content and help people was right there. So, I started demonstrating my expertise and attracting clients I could help. Over the past 9 years, I've been shaping all I've learned in radio to help other coaches and podcasters discover their possibilities. I've been helping them transform their information into entertainment, so they can use their podcast to attract their ideal clients and grow their business. YOUR OPPORTUNITY Now you have the opportunity to use this same process. I got lucky and found success. I fell into radio and learned by the school of hard knocks. You can now easily get in and find success without all the pain. Now, I tell you this not to impress you. I tell you this to let you know that if I can conquer the Impostor Syndrome, you can, too. If this introverted kid from a lower-income neighborhood can create powerful content on successful radio stations and podcasts, and can use that content to attract and help clients, you can as well. The best part … it won't take you years of living on $12k, working three jobs, fighting off the IRS, working through trial and error and suffering all of the bruises I endured. You just need to follow a plan. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer. But, how do you get noticed? How can you stand out in that sea of sameness? THREE WAYS There are three ways to share your content … video, audio or text. You can publish your content using blogs, YouTube videos and podcasting. There is one way I feel is best, and you can probably guess which format that is. Are you leveraging your content to its fullest extent to drive your business? If not, why not? Today, there are about 600 million blogs in the world today (Growth Badger). When was the last time you read a blog on a regular basis? In the video space, you are competing with 51 million different YouTube channels. YouTube also keeps changing the alogarithm which makes it incredibly hard to get your videos to go viral. It is hard to stand out and get noticed. However, there are just over 3 million podcasts right now according to Listen Notes. Only about half of those are actively publishing. The platform is still young. The opportunity for you is huge. Where do you want to compete? Would you rather try to be seen as one in three million or one in 600 million? Do you see how the opportunity with a podcast is wide open? Do you want to deal with all of the tech issues that come with shooting video? The lighting, the wardrobe, the teleprompter? Or, would you rather just roll in, turn on the mic and record with a lot fewer issues with equipment, time and hair? PORTABLE There are two other reasons podcasting is a better than other platforms for your content. First, podcasting is portable. Your ideal clients can listen while driving, working out, showering, running and many other places where reading and watching video isn't feasible. The numbers are also in your favor. Now is that right time to leverage your podcast. 39% of America now consume podcasts at least every week according to Jacobs Media's Techsurvey 2021. More than 109 million people in the U.S. over the age of 12 have listened to podcasts in the last month according to Edison Research. According to the Nielsen Company, the total podcast audience is growing at an amazing rate. Podcasting has seen 40% growth Over the last 3 years. Podcasting is huge and now is the time to get in. There is a bright future ahead. Create your podcast, so your content is on a platform that is portable, growing and still young with plenty of opportunity. The space is wide open for you. Now that we know podcasting is amazing, Are you leveraging your podcast to its fullest potential to build your authority and grow your business? If not, why not? GROW YOUR AUDIENCE You can start today to grow your audience. And, you can then leverage that attention to make money with your show. There are 6 steps to grow your audience and leverage your podcast to make money with your show. That's what I want to show you today. Before I share those 6 steps, I want to give you the solutions to the three big challenges experts face as they try to build their podcast and audience. CHALLENGES The three big challenges podcasters face are ... - They make it more complicated than it needs to be. - They have a poor strategy to attract their ideal clients and make money with their podcast. - They have no mentor to show them the way and hold them accountable. They simply don't know where to start. Let's talk about how you can easily overcome those three big challenges. COMPLICATED The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process. There are 4 steps to creating a profitable podcast. Grow your audience. Build trust with that audience. Give them a resource to help them overcome their struggles. Finally, offer them additional help where they can pay you. 4 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors. NO SPONSORSHIPS The second big challenge I mentioned is that many podcasters don't have a strategy to attract their ideal clients and make money with their content. Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue. In fact, those are the hardest. You shouldn't clutter up your show with ads. Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors. Let me show you some reasons why sponsorships are the worst strategy you can take. First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week. At the same time, listeners are fleeing traditional media, because there are tired of sitting through all of the ads when there are other options. Don't jump into a market that is shrinking. Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again. Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level. That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy. STRATEGY To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success. That step-by-step process is my Audience Explosion Blueprint. It consists of six steps. PODCAST PLATFORM Step one is your Podcast Platform. This is your foundation and your why. TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show. She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. POPULARITY FACTOR Step two is your Popularity Factor. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. Your content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. INFLUENCE ROADMAP Step four is your Influence Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CONVERTING CLIENTS Finally, step six is creating your Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. SHOW ME HOW The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you. What would it mean to your podcast if you had an easy way to grow your audience? In order to make money with your content, you need to grow an audience who needs your expertise. Then, you need to build a relationship with that audience. There is a secret to growing your audience nobody talks about. Getting listeners isn't enough. You need to develop a plan to actually keep them coming back time and time again. Many podcast gurus teach you how to create a podcast. Record your interview. Convert it to an .mp3. Upload it to your host. You have a podcast. Now what do you do? Some may even teach you how to get a few listeners. But, that is where most people teaching podcast stop. FILL THE BUCKET The problem is … if you keep putting water in a bucket with holes in the bottom, it becomes very difficult to increase the amount of water in the bucket. The same is true with your podcast. If you keep adding listeners, but they don't stick around, your audience and authority won't grow. Can you understand why both sides of the equation are important to your growth? If you want to use a podcast to grow your business and authority, you need to build it on a solid foundation and strategy. This is step four of the process … "Your Influence" roadmap. Your personality keeps them coming back for more if you use it right. THE BLUEPRINT This whole strategy is what I call the Audience Explosion Blueprint. My Audience Explosion Blueprint is built on these 6 steps for successful podcast audience growth and monetization. Your Personality is the the magic sauce. Your personality is the way people get to know you, like you and trust you. It is your personality that keeps them coming back for more episode after episode. So many forget this critical ingredient. Your podcast can't be all about information. Your content needs to be engaging entertainment. Your personality makes you unique. It makes you stand out from everyone else. Develop your personality through the stories that you tell and the details that you share. People will get to know what you believe and value. How great would it be to be able to follow a plan day-by-day to develop your personality, grow your audience and monetize your show? No more guessing. Just a way to take action to increase your downloads. Do you want to stop all the trial and error searching for the right process? WHERE TO START What would it mean to your income if you had an easy way to connect to the big fish that are your ideal clients? I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible. Let's talk about using a podcast to create and grow your business. You have been trying to find unique ways to build your audience and make money with your show. Since we've started, I hope you've written down a few ideas on how you might incorporate a podcast into your marketing plan. You have the blueprint that can help you. Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing. There's no way you're gonna get to another level on your own. You need help, and I'd like to be that mentor to show you the step-by-step process. JOIN ME That's why I am so excited to invite you to join me in the Audience Explosion Blueprint. It is a step-by-step, live coaching program to explode your podcast audience in 6 weeks or less. By the end of this program you will: Have a clear, step-by-step blueprint to grow your audience with ideal clients in as little as 15 minutes a day Lay the foundation to be known as an influencer and respected authority in your niche Consistently attract listeners who become raving fans, share your podcast, become your ideal clients and purchase your programs Free up your time to create great content and monetize your show Audience Explosion Blueprint utilizes my 35 years of radio experience and 10 years working with podcasters creating successful shows, growing audiences, and coaching talent. This program will help you build an audience, attract your ideal clients, and keep them listening by developing your show and authentic personality. WHAT YOU GET In this program you will get access to: 6 Live group explosion training sessions that show you how to plan, create and launch your audience growth blueprint for your podcast. These sessions include Q&A opportunities so you can get your questions answered. This is a $1,497 value. Lifetime access to the recordings of the presentations in video and audio form just in case you miss any live sessions. This is a $1,497 value. Access to a full, online toolkit containing worksheets, checklists and other tools to show you how to organize your audience growth blueprint, execute your plan in just a few minutes a day, and methodically grow your downloads. This has a value of $497. Membership in the private Audience Explosion Blueprint Facebook group as another place for you to ask me questions. This will also help you get feedback, connect with others and develop new audience attraction ideas. This is valued at $497. PLUS GROW IMPLEMENTATION Daily e-mail reminders during the program to help you consistently take action for 15 minutes each day to execute your blueprint. You will receive an e-mail from me everyday over the 6 weeks that will tell you exactly what to do. No guessing. This has a value of $497. A 30-minute, one-on-one call with me to ensure your blueprint is clearly defined and efficient. It is valued at $250. You also get all future calls, updates and versions of the program. Whenever I teach the course again live, you're welcome to join at no cost. Whenever I update the course, you get access at no cost. This is like taking the course again whenever you'd like. This is lifetime access. It is a value of $1,497. That is a total value of $6,232. It sells for $997. But, I'm going to give you the opportunity to get into the program for a great deal for a limited time. ARE YOU READYTO GROW? Are you ready to get serious about growing your podcast? I also want to give you a few bonuses to make it even easier. Bonus #1: Audience Growth Toolkit ($191 value) You get help you create powerful, effective interviews. Bonus #2: Creating Powerful & Unique Podcast Interviews Course ($97 Value) One more bonus for you. What if you go through the Audience Explosion Blueprint, but you still have questions unique to your situation? Let me give you more help. Bonus #3: A one-on-one call with Erik K. Johnson ($250 Value) If you take advantage of the Audience Explosion Blueprint program by December 27th along with all the bonuses, I will give you a one-on-one coaching session with me as a gift to ensure you are on the right path and answer any specific questions you may have. LIMITED TIME After December 27th, the price goes back to $997 and you'll miss the start of the live calls. Total value is $6,770. Enrollment for the Audience Explosion Blueprint is typically $997. I want to give you an exclusive deal today. If you are ready to grow your audience and leverage that attention to make money with your show, it won't cost you $997. You can enroll in the Audience Explosion Blueprint by December 17th for a great deal. I can't give it here, because this podcast will be live for years. So if you want to see the deal, head to www.PodcastTalentCoach.com/audience. Sign up now. The next live classes start on January 12th. The deal goes away on December 27th. You can spend a lot of time learning by trial and error. Or, you can fast track it by joining me in the Audience Explosion Blueprint and make it quick and easy. This program is for podcasters who are willing to consistently take action a few minutes a day to follow a simple plan and work to grow their podcast. This is not for those who expect to build their audience to thousands of listeners in just a few days, like a "get rich quick" scheme. If you take action like we discussed, you will have your blueprint to grow your audience in six weeks. I walk you through all six steps in the Audience Explosion Blueprint. The Audience Explosion Blueprint classes start in January. However, this opportunity is only open until December 27th. We need to get everyone plugged into the portal, ready to kick off the program, and working on the pre-work for the course. Enrollment is online at www.PodcastTalentCoach.com/audience. GUARANTE Of course, I will give you a guarantee. I'll give you a 30-day money back guarantee. If you get into it and within the first 30 days you realize this isn't for you, I'll give you your money back with no questions. What do you have to lose? You want to build your audience and make money with your show. Let's get started. What would it mean to your income if you could increase your audience in a step-by-step way? Not only that, but your ideal clients actually subscribe and ask to hear from you every week? This is like a weekly webinar with subscribers and a built-in audience. What would that do to your income? You heard the stats. Podcasting could double in the next 5 years. 106 million people in the U.S. alone have listened to a podcast in the past month, and it is only getting bigger. Now is the time to up your game. Visit www.PodcastTalentCoach.com/audience to sign up. Take advantage of the Audience Explosion Blueprint. Let's get your blueprint built in the next 6 weeks. I can't wait to help you go to the next level. I am excited to begin working with you and can't wait to see what you accomplish and the clients you attract. Let me show you the step-by-step process and give you the accountability you need. Visit www.PodcastTalentCoach.com/audience to enroll, and I'll see you there. Until next week, remember to always tell the truth, always make it matter and always have fun. See you next time.

Unlocking the Secrets of Podcast MonetizationSo many webinars are boring, and let's face it you never watch those replays. What is the answer? A laser-focused workshop that helps you take the steps to come up with a strategy for your show. It's happening on December 17th see https://podcasttalentcoach.com/sopYou will build your monetization strategy in three hours. The workshop is limited to 12 participants to ensure you get lots of help. The organizer is Erik K Johnson ( the Podcast Talent Coach ). Erik has over 30 years of radio, and is also the co-host (with me) on the Podcast Review Show.Today We Talk AboutThe biggest challenges podcasters face.1:49 The four steps of the sales process.4:12 Why I'm only allowing 12 people in the workshop?How many webinars have you put into use to actually move your business forward?For more information about the workshop CLICK HERE.Are You Making This Podcast Mistakes That is Costing You Sales?I'm seeing more and more of my coaching clients that are sending their listeners to the very basic website from their media host when all the "magic" of products and services along with newsletter sign-ups are on their own website. Treat each episode like a blog post and take your episode description and post it on your website and then embed the player into that post (along with buttons to subscribe and follow). The magic is happening on YOUR website. When people link to it, it may boost YOUR SEO, and it may then increase your time on site (which Google pays attention to). If you're not sure what I'm talking about you can "pick my brain" as I am not doing coaching without calendars. See daveinyourpocket.comMentioned In This ShowSchool of PodcastingMentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session

On this episode, I want to give you five podcasting strategies that will help you attract high-ticket coaching clients for your business. This week, I received an email from Nena Hart. She wants to use her podcast to attract her ideal coaching clients. Nena writes ... I am really struggling to make some crucial decisions to move forward with the content. The content has been a sticking point from the beginning. I don't feel like I have a solid starting point or focal point for the content? I feel like interviews would bring more interest and value than me just talking, but I can't figure out the right questions and how to tie the interview in? Nena's audience is nurses who are either wanting to make more money, learn about the nontraditional job options or start their own businesses. She wants to bring awareness to other options and what other nurses are doing to encourage and empower. Many podcasters face the same challenge. When podcasters come to me for a strategy call they ask, "How do we use our content to turn listeners into clients?" Before we jump into the five strategies you can use, I want to invite you to join us in the Audience Explosion Blueprint. This program will help you build an audience of potential coaching clients who are ready to buy. AUDIENCE EXPLOSION The Audience Explosion Blueprint is a live, 6-week group coaching program that will not only show you the steps to grow your audience and monetize your podcast in 6 weeks or less, but help you implement the plan. So many podcasters try to determine the characteristics of their audience rather than attracting the audience they want. You want to fill your audience with your ideal clients, show them what you do and invite them to work with you. That's what we do in the Audience Explosion Blueprint. We create a steady stream of coaching clients that love what you do and want to work with you. You can get the full details at https://podcasttalentcoach.com/audience. PROGRAM DETAILS In the program, you will get access to … 6x weekly live online classes with Erik K. Johnson to fill your audience with ideal coaching clients ($1,497 Value) Lifetime access to the recordings of the 6 weekly live online classes with Erik K. Johnson to revisit anytime you would like ($1,497 Value) Access to Audience Explosion Support Group to ask your questions and get feedback and support to successfully create a profitable podcast ($497 Value) Access to a comprehensive library containing worksheets, checklists and other tools to show you how to organize your audience growth blueprint, execute your plan in just a few minutes a day, and massively increase your downloads. ($497 Value) Information alone doesn't create transformation. Implementation will create transformation. So, you get daily e-mail reminders during the program to help you consistently take action for 15 minutes each day to execute your blueprint. ($497 Value) A 30-minute, one-on-one call with Erik K. Johnson to ensure your blueprint is clearly defined and efficient. ($250) Access to all future calls, updates and versions of the program ($1,497) Bonus #1: Creating Powerful & Unique Podcast Interviews course ($97 Value) Bonus #2: Audience Growth Toolkit course ($191 Value) Bonus #3: Additional one-on-one call with Erik K. Johnson ($250 Value) The total value if you were to buy each piece individually (which you can't) would be over $6,000. Our live coaching calls start soon. You can get all the details and enroll today at www.PodcastTalentCoach.com/audience. COACHING CLIENTS Let's talk about five podcasting strategies you can use to turn your listeners into coaching clients. Imagine being able to have a conversation with your ideal customers on a weekly basis. In addition to that, your ideal clients request to have that conversation every week. How great would that be? A podcast makes those conversations possible when your ideal clients subscribe to your podcast. We just need to attract the right people. Podcasting is an amazing opportunity to tell your stories and build know, like and trust. Facts tell, and stories sell. If you structure the show properly, your podcast can be an amazing marketing tool to drive your business and grow your revenue. You build trust every week with your show. Podcasting allows you to demonstrate your authority to your prospects and invite them to become clients. You can also grow your influence by getting interviewed on other podcasts. Here are five podcasting strategies that will help you attract high-ticket coaching clients for your business. You can use one or all to reach all new levels. TALKING HEAD A "talking head" is a podcast featuring a solo host. This style of podcast allows you to share your information and expertise. PODCASTING SECRET: Build know, like and trust. The stories and examples you share on your podcast allow your listener to get to know you. Friendships are built through revelation. The more you reveal about yourself through stories, the more your audience gets to know you like a friend. Then, develop like and trust over time. BE THE INTERVIEWER Interviews allow you to create great content without doing all of the work required for a presentation delivered on a talking head episode. PODCASTING SECRET: Leave room to demonstrate your expertise and share your stories around the conversations with your guests. You can use three different methods to attract high-ticket coaching clients with your interviews. GET INTERVIEWED When you are interviewed on other podcasts, you get exposed to new audiences. PODCASTING SECRET: When the host asks you how listeners can find you, answer with one, single, focused call-to-action. Listeners get lost in a laundry list of choices. Instead, offer listeners your lead magnet to get them on your email list. You can then invite them to listen to your show and build the relationship. This high-ticket coaching client attraction strategy works best when you find podcasts already speaking to your potential coaching clients. DEMONSTRATE YOUR COACHING Share a bit of a coaching session with a current client as an episode. Demonstrate the transformation you offer your clients to listeners who might become your high-ticket coaching client. PODCASTING SECRET: The best interview to launch a product or service features someone who has been helped by using the product or service. Get that person to tell their story of transformation. This strategy gives you the opportunity to demonstrate your coaching style and expertise. It is sort of a test drive for your potential high-ticket coaching clients. VISIBILITY Many coaches say, "I don't have time for a podcast." Repurpose your content on YouTube! PODCASTING SECRET: Different people consume content in different ways. Give them options. Begin by creating the video of your show. Then, strip the audio for your podcast. You get twice the visibility without doubling the amount of work required to create it. NENA With Nena, which would be the best structure for her show to allow her to attract the nurses she can help with her coaching? Nena Hart is a member of my Podcast Fast Blueprint program. As she launches her show, she wants to ensure she has built the right foundation to attract her ideal coaching clients. She has come to me to help her structure her show and content to make sure she is headed in the right direction. If you are using your podcast to attract your ideal coaching clients, you're going to love this interview. It is packed with tips to build a strategy that turns listeners into coaching clients. Big thanks to Nena for allowing me to share this coaching session with you. Enjoy our coaching conversation. GROW YOUR AUDIENCE If you are ready to fill your audience with your ideal coaching clients, join us for the Audience Explosion Blueprint. The 6-week live coaching program begins soon. You can beat this price. Check it out at https://podcasttalentcoach.com/audience. Thanks for being here again this week. I can't wait to see you inside the Audience Explosion Blueprint coaching program. Until next week, remember to always tell the truth, always make it matter and always have fun. We'll see you next time.

There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting. Erik has been near the top of the radio ratings since 2000. He has also coached many others to do the same with even greater success. He is a nationally recognized talent coach, on-air personality, and radio program director. The post #112 – Erik K. Johnson on Why Authors Should Produce Podcasts first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Mentioned in this episode RXJumpstart.com with Don Baarns Whisper Room https://whisperroom.com  Studio Bricks https://studiobricks.com  Podcast Review Show with Dave Jackson and Erik K. Johnson https://www.podcastreviewshow.com/the-pharmacists-voice/  ✏️Fill out listener feedback survey: https://bit.ly/3x7sSKG 

Today Dave Jackson from the https://www.schoolofpodcasting.com (School of Podcasting) and Erik K. Johnson from http://www.podcasttalentcoach.com (Podcast Talent Coach )take a look at https://www.thepharmacistsvoice.com/ (the Pharmacist's Voice) hosted by Kim Newlove. Here is the description of the podcast: The Pharmacist's Voice Thttps://www.thepharmacistsvoice.com/ (he Pharmacist's Voice) Podcast is a weekly, journey-style podcast about Ohio pharmacist Kim Newlove's career change from pharmacist to voice actor. She alternates solo shows and interview shows. The solo shows are about her career change, and the interview shows feature a variety of people who use their voices to advocate, educate, or entertain. What We Liked About the Show Kim does a good job explaining why the guest is on a show and has a clear idea of who should (and shouldn't be on her show). Kim does a good job of bringing the guest back on topic. Her audio sounds great. Her website is a PHENOMENAL example of someone who has a business AND a podcast and doesn't bury the podcast while keeping the business front and center. Some Things That Could Use Some Tweaking Kim is a voice actor, so her diction is perfect. Towards the end of the show, we conclude that when she slows down the speed of her talking it makes it appear that her diction and delivery is a bit stiff. Her demo is amazing and filled with energy. We want more of that. While Kim's website does a great job of promoting her business, she barely mentions her services in the podcast. She does ask people to visit her website but could boost this effort by explaining why. We provide a few examples of how to tie her business into her podcast. Conclusion As a journey podcast, Kim's podcast has already resulted in her getting some voice work. With 100 episodes under her belt, she is doing a lot of things correctly. He website is a great website where everything appears planned, and her brand just oozes professionalism. We wish her all the best. Check out her show at https://www.thepharmacistsvoice.com/ (https://www.thepharmacistsvoice.com/) Mentioned In This Episode Get Your Show Reviewed at https://www.podcasterviewshow.com/reviewme (https://www.podcasterviewshow.com/reviewme) Find Dave at https://www.schoolofpodcasting.com (https://www.schoolofpodcasting.com ) Find Erik at https://www.podcasttalentcoach.com (https://www.podcasttalentcoach.com) Buy us a Coffee at   https://www.buymeacoffee.com/davejackson (https://www.buymeacoffee.com/davejackson)

Today Dave Jackson from the School of Podcasting and Erik K. Johnson from Podcast Talent Coach take a look at the Pharmacist's Voice hosted by Kim Newlove. Here is the description of the podcast: The Pharmacist's Voice The Pharmacist's Voice Podcast is a weekly, journey-style podcast about Ohio pharmacist Kim Newlove's career change from pharmacist to voice actor. She alternates solo shows and interview shows. The solo shows are about her career change, and the interview shows feature a variety of people who use their voices to advocate, educate, or entertain. What We Liked About the Show Kim does a good job explaining why the guest is on a show and has a clear idea of who should (and shouldn't be on her show). Kim does a good job of bringing the guest back on topic. Her audio sounds great. Her website is a PHENOMENAL example of someone who has a business AND a podcast and doesn't bury the podcast while keeping the business front and center. Some Things That Could Use Some Tweaking Kim is a voice actor, so her diction is perfect. Towards the end of the show, we conclude that when she slows down the speed of her talking it makes it appear that her diction and delivery is a bit stiff. Her demo is amazing and filled with energy. We want more of that. While Kim's website does a great job of promoting her business, she barely mentions her services in the podcast. She does ask people to visit her website but could boost this effort by explaining why. We provide a few examples of how to tie her business into her podcast. Conclusion As a journey podcast, Kim's podcast has already resulted in her getting some voice work. With 100 episodes under her belt, she is doing a lot of things correctly. He website is a great website where everything appears planned, and her brand just oozes professionalism. We wish her all the best. Check out her show at https://www.thepharmacistsvoice.com/ Mentioned In This Episode Get Your Show Reviewed at https://www.podcasterviewshow.com/reviewme Find Dave at https://www.schoolofpodcasting.com Find Erik at https://www.podcasttalentcoach.com Buy us a Coffee at   https://www.buymeacoffee.com/davejackson

Description: Being an engineer is challenging, but can be such a rewarding career. Every Friday, Mel & Dom will be sharing a beer with an engineer who will tell you all about their career and provide thoughts and advice for future engineers. If you are concerned or interested about the current and future life as an engineer, then this Podcast is for you. What We Liked: Overall it's a good conversation. The open is nice & clear “On a mission to shine a light and share a beer with our incredible heroes that are today's engineers.” The beer sound effects are a nice touch without being too cheesy. Some really good questions. What was the highlight of your career?” I love the quotes in the show notes. Nice touch with a video on the “about” page. The website looked good on the phone. Nice “be our guest” page on website. Suggestions For Improvement: Possible add a little more “ I'd like to hear what's in it for me.” into your introduction The guest had a great background and we would've loved to hear more stories. Maybe use “Why did you get into engineering” as a first question instead of “tell us about yourself.” Some of the custom fonts might be a little hard to read. Check Out Beer With an Engineer http://www.beerwithanengineer.com/ (www.beerwithanengineer.com) or coming soon the http://www.engineeringheroes.com/ (engineeringheroes.com) Get Your Show Reviewed You can have Dave Jackson from the School of Podcasting and Erik K Johnson from Podcast Talent Coach to go over your podcast, your website, and your goals from head to toe and get you doing more of those things you do well, and help you shine those things that need a little polish. Get your podcast reviewed by http://podcastreviewshow.com/get-reviewed/ (clicking here) https://youtu.be/jf10aiBOfv4

The Critical Piece To A Great Podcast – Episode 123   On a recent episode of the Podcast Review Show that I do with Dave Jackson, we got into a discussion with a podcaster who struggles with the introduction of his show. This happens with so many hosts. How do you properly begin an episode? Why are the important elements of a solid introduction? What is the purpose?   We were talking with Doug Salamone of Mind Drippings podcast. On this particular episode, Doug was interviewing Taylor Pearson, author of “The End Of Jobs”. Doug said he was having trouble forming the introduction of his interviews.   START WITH WHY   Here is Doug's first question: “Taylor, why don't you introduce yourself a little bit more, and start off at the beginning with what brought you to decide to write this book and I'll just let you roll with it and we'll get the questions going.”   Doug needs to make us care about the author as he introduces him BEFORE he brings Taylor on the show. Then, Doug needs to make us care about the subject.   Before you begin your show, determine what are you hoping people will take from the interview. What is the point.   When you use, “Tell us about yourself”, it sounds like you didn't do your homework.   The show is about big ideas. What is the big idea in this episode? The world of jobs is coming to an end. Start there.   Later in the interview, Doug asks, “What are people to do … if the opportunities are limited … and every single year we have thousands upon thousands of people graduating from universities across the country … what are people to do to protect themselves from becoming obsolete in this current economy that we're seeing everyday increasing where jobs are being eliminated or being exported to countries across the world?”   This is the essence of the conversation. Let's start here.   Many introductions are a waste of time. They host wanders into the episode rather than creating anticipation and setting up the content.   "Tell us a little about yourself, who you are and what you do.” It is such an overused first questions.   Do your homework. Know the important facts about your guest that support the topic. Provide those pieces of information right at the beginning. Then, hit the ground running with great questions.   Make the introduction of your show compelling. It should make your audience want to stick around for the payoff. I hear so many shows begin with their standard show open immediately followed by a bunch of housekeeping. Don't waste the time of your audience. Your introduction should make a promise (tell the audience what to expect). You should then follow through on that promise (give them the content they expect).   When a show begins with, “I'll show you how to make a million dollars in 4 easy-to-understand steps”, followed by, “But first, let me plug 14 things and chat a bit about why I didn't post an episode last week”, you are losing your audience. Your fan tuned in to hear your secrets, not your problems.   If you have housekeeping notes to pass along, sprinkle them within the show throughout the content. Lead with your strongest material. Housekeeping is not it.   Your introduction should set up your podcast. It should be an intriguing introduction that tells the listener exactly what the podcast is all about. What will I get when I listen? It doesn't matter whether your podcast is 10 minutes or 60 minutes long. You need to tell the listener what is to come.   "Welcome to Podcast Talent Coach Podcast. My name is Erik K. Johnson. This is where we help you transforming your information into engaging entertainment so we can turn your podcast into powerful, profitable relationships.”   With that quick introduction, I told you exactly what to expect. You know the name of my podcast. You know the name of the host. You know the goal we are setting out to accomplish. I've also put you in the mix by referencing your dreams and how my podcast will help you. In those brief seconds, I've given you who, what, when and why.   That content should be followed immediately by a creative tease of this particular show. It might be something like, “We will help Steve figure out how to gently end a bad interview. Shelly asks about incorporating a call-to-action without making the show sound like an infomercial. And finally, we will hear a clip for the ‘The Golden Garden' podcast and help Chris increase the energy and forward momentum in the show. Let's get to it. First up …” This goes right into the show content. We start delivering on the promise made in the introduction. The show is moving forward.   If I said, “Before we get to it, let me explain the new look of my website”, I would only be relevant to a small portion of my audience. Who cares about my new layout? That would assume first that most of my audience has visited my website prior to this show, and second that they can't find their own way around the new layout. That's a pretty big assumption. If is important enough to include, put it at the end, or somehow incorporate the information into an answer.   Don't waste the time of your audience. Make your introduction intriguing and get to the content immediately.   Make Them Care   I'm sure you've heard the phrase “what's in it for me?”   Your audience will be asking this very question every time they tune into your podcast. Your introduction better tell your listener exactly how your topic will affect them. You need to hook them right at the beginning with an intriguing introduction. If you don't hook them early, they will be gone in search of something more captivating.   When your audience knows what is in it for them, they begin to care. Making your listener care is the only way to get them to listen and more importantly come back again.   Lead with an intriguing introduction.   This is true for your podcast in general as well as each individual topic. Your intriguing introduction should hook your audience, let them know exactly what to expect, and allow them to enjoy the story.   What do you hope your audience will take away from this particular discussion? Your introduction should spell it out. It should set up what is to come.   If your goal is to make your listener laugh at your misfortune over the weekend, lead with it. “This weekend was so disastrous, I wouldn't have had time for anything else to go wrong even if I tried.” The audience will now have time to enjoy the vivid details of your horrible weekend rather than trying to figure out what point you are trying to make.   When you begin your story with the details, your listener spends energy trying to determine the point you are trying to make. They are trying to figure out what the story is about.   Have you ever been stuck listening to someone tell a story while you're thinking, “Will he ever get to the point?” That is what we are trying to avoid.   Here is an example of a story you might hear. “This weekend we went to the mall. It was just the two of us. We were looking for a gift for my dad.” Are we telling a story about finding gifts? Is this story just recapping the weekend? Maybe it is about my dad. You don't know. I haven't told you. There is no lead to this story.   To hook your audience and allow them to truly enjoy the story, lead with an intriguing introduction.   Emotionally Powerful?   A successful podcast is built on a strong relationship with the listener. It could be called a tribe as defined by Seth Godin in his book of the same name. The strong relationships with your listeners begin to develop your brand. You can then monetize your brand and associated relationships with an effective call-to-action. But it starts with the brand.   Powerful brands are more than just recognizable names. Powerful brands are full of emotion. A brand is a collection of perceptions, creating emotional connections, while consistently delivering on a promise. The more powerful the emotional connection, the more powerful the brand.   Take a moment to think of some very powerful brands and the associated emotions of the rabid fans of those brands. Nike. Volkswagen. Star Trek. Starbucks. Apple. Harley Davidson. Fans will go out of their way to interact with their favorite brand. These brands are unique, because they create powerful emotions within their fans that are not found in ordinary brands.   Ordinary brands lack emotion. Keds. Buick. Battlestar Galactica. Dunkin' Donuts. Hewlett Packard. Honda. The powerful emotions are not present for most people in these brands.   An amazing book entitled “The Power of Cult Branding” by Matthew W. Ragas and B. J. Bueno describes the seven golden rules to cult branding. Emotion is the key to all seven. Social Groups, Courage, Fun, Human Needs, Contribution, Openness, and Freedom. All emotional. None are functional. It's not the best, biggest, brightest, loudest, or #1 product. Cult brands are focused on emotion, not hype.   If you want to turn your podcast into a powerful brand that you can monetize with a strong call-to-action, stir emotion every time.   Next week, we will walk through the steps in creating a powerful introduction. I'll give you a step-by-step process.     Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

  The Engaging Life and Leadership podcast is  Discussing relevant answers for Christian men AND women in leadership positions.  Easy to remember – Simple to apply. It is hosted by Darren Dake and Anita Brooks. You can find their website at http://www.engaginglifeandleadership.com (www.engaginglifeandleadership.com) This episode features the first appearance from Erik K. Johnson of http://www.podcasttalentcoach.com (Podcast Talent Coach) Things They Are Doing Well http://engaginglifeandleadership.com/ ()Darren and Anita have extensive backgrounds and they backup any points they make with stories and examples. They have good audio quality, and a warm and friendly tone. Overall, content is solid.  Great examples of putting each suggestion to use. The show had a strong topic (prosperity mindset) focus weaved through the entire show They do a good job of contributing to the show without stepping all over each other. You do a good job of explaining what to expect at the beginning of the show. Their website is easy to navigate, and I didn't have to search for a play button. Things They Could Tweak When I first visited their site the contact page was having issues They are using Audacity to add the ID3 tags to their audio. As they are on a Mac, I recommend using ID3 Editor from http://www.pa-software.com/id3editor/ (pa-software.com ) You are currently using Feedburner.com for your feed. I would move away. Currently your album artwork does not display in Stitcher You tag line on your artwork is very hard to read when it comes up in search results in iTunes You were sending people to another site to locate your books. I would put a direct link to your books on the site.  Both hosts sound very well versed in the subject matter.   However, we never learn their story.  Why should I trust what they are saying?  Incorporate your backstory into the content. The introduction is long and not quite focused.  It includes everything from church leaders to business owners.  Who is our target here? Move the Patreon segment further into the podcast. There were lots of lists that became confusing.  I think there were 4.  Be sure to recap the lists when you finish them. They seemed to use  “we’ve talked about that before†quite often.  Even the first paragraph of the show notes say “As we’ve discussed on previous programs…† This is not welcoming for new listeners.  A new listener might feel like they missed something. The end of show could use a bit of a tune up. You had a recap. You had news. You had calls to actions (pural on purpose). These were all valid information, but could be organized just a bit more. Try to determine what is THE thing you want to ask your audience to do. If you give them too many choices, they won't choose any of the options available. Find them in https://itunes.apple.com/us/podcast/engaging-life-leadership-discussing/id653847328?mt=2&uo=4&at=10l5Go (iTunes)

CONFIDENCE TO BEGIN A PODCAST I'm Erik K. Johnson, founder of Podcast Talent Coach. I help people refine their content to transform their information into engaging entertainment so that they can convert their podcast audience into powerful, profitable relationships. Have you ever struggled with your confidence to launch or record an episode of your podcast? Have you worried that you were just pretending to know what you're doing? That someone might find out that you didn't really belong amongst the podcast professionals? I've been there. I was at that point when I started in broadcasting. While in college getting my degree in architecture, I became a party DJ to make some extra cash. Music had always been a big part of my life. I had been a musician since I was 11. However, I had wanted to be an architect since 6th grade. Getting my architecture degree was never in question. Around my junior year of architecture school, I started becoming disenchanted with the field. It was then that I picked up a part time summer job at a radio station where my brother worked. Just to make some extra cash. As my passion for architecture waned, my passion for radio grew. Next thing you know, I'm taking classes in the College of Journalism and becoming the music director of the college radio station. My music director position at the college station turned into another part time commercial radio job. That position eventually became full time. Architecture was still part of my life. I was nearly done with my degree and didn't want to throw it all away at that point. So, I finished my degree in architecture and continued to work in radio. Oddly enough, my only architecture job came while I was still in high school. When I began in radio, the impostor syndrome heavily kicked in. I had an architecture background. What right did I have to be on the radio? Who was I to think I was in a position to be amongst these radio guys who had been doing it for many, many years and had paid their dues. I felt like I was playing dress up and pretending to be one of them. It took me years to get over that and build the confidence to perform on a daily basis. After doing it for 25 years, I got to the point where I was programming multiple radio stations at the same time. Some of those station were recognized with national awards from the National Association of Broadcasters. The stations ranked #1 quite often. My own show was regularly #1. I built the confidence within myself to deliver content that was compelling and connected with my audience. When I launched my podcast, I quickly went back to the beginning. The imposter syndrome kicked in again. Who was I to think I could build a successful podcast amongst these greats that had been doing it for years? Dave Jackson at the School of Podcasting has been podcasting since 2005. I'm just starting. How can I possibly think I belong in the same arena as Dave? Then, I started thinking about my story. I had been here before. That helped me shake the impostor syndrome and put out my content. That's what I want to help you do. I want to be that cheerleader for you if you don't have the history that I have to overcome that little voice inside your head doubting your ability. You can do it. You belong. You have just as much authority on your opinion as anyone. Let's get it out to the world. It is fairly simple to set up a mic, mixer and laptop, load up some software and record some audio. Setting up a website with Wordpress, creating a Libsyn account and posting a show isn't very complicated. Even if you are not very technically savvy, there are great people like Dave Jackson and the School of Podcasting that can help you with every step along the way. He even has a great class at www.HowToPodcast.com. You'll have a podcast launched in 6 weeks. Creating the platform is only the first step. Creating great content is up to you. Your content isn't something you can outsource. You need to find the confidence to put your thoughts and feelings out into the world. How do I bootstrap to begin? Make it simple. Get an inexpensive microphone, like a $60 ATR-2100 or a $99 Blue Yetti. Pick up an inexpensive mixer like a $99 Yamaha 4-channel. Get a free Wordpress site. Create a Libsyn account for $15 a month. You'll need a computer and some free Audacity software. If you already have a laptop, you're up and running for under $200. Again, Dave Jackson has a whole list of recommendations for you at www.SchoolOfPodcasting.com. I leave the technical stuff up to him. My goal is to transform your content and beef up your confidence. So, how do you define your niche? Will anybody really care? It is easy for the impostor syndrome to sneak in here. Your internal impostor will tell you nobody cares about that topic. Your niche is too small and nobody will come. You'll be talking to yourself. Fight it. Your niche size doesn't matter as much as the passion of the niche community. If you have a group of people that are passionate about and loyal to a particular subject, run with it. The more narrowly you target your niche the better. If you are interested in fishing, pick a small niche. If you love fly fishing, but create your show around fishing in general, you will find it tough to build loyalty. If your show is only on fly fishing, you will primarily attract those interested in fly fishing. The niche is smaller than fishing in general. However, every show will be of interest to your audience. If your show is “the Fishing Show” and all about fishing, you'll be hit and miss. One week you talk about fly fishing. The next week you discuss deep sea fishing. Now, you fly fisher friends only get what they seek on occasion. You aren't catering specifically to them. People will only check our your show now and then. You will find it difficult to build a passionate tribe. The audience for “The Fishing Show” looks like a bigger audience than “The Fly Fishing Show”. But, it is deceiving. The passion lies in the niche. Be confident in your topic. You will start slowly. But, it will grow. Stay the course. How do you get ready? How do you overcome the pre-launch jitters? Planning your podcast will help relieve a bit of the anxiety. If you know where you're going, you can stay focused on the goal and fight through the self doubt. Plan your show before you begin. Let's discuss the 5 Speech class basics and how they pertain to your show. 1. Lead with a provocative point – capture their attention right at the beginning. 2. Dazzle with details – make the story come to life. 3. Take the first exit – Get out when you have the first opportunity. 4. Don't repeat yourself and overstay your welcome – In talk radio, it's called the call circle. 5. Include a call to action – this is the whole reason you're doing a podcast and creating a tribe. Have confidence in your content. Fight the impostor syndrome. Do all you can to push forward and get your content out. When you plan your show, it makes it easier to stay focused on the goal. Know what you hope to communicate on this episode. Lay out how you plan to communicate that information. Then, define your intro, details and exit. Define your call-to-action and determine where you plan to incorporate it into the show. Now, all you need to do is record the show and post it for the world to hear. The more work you do ahead of recording, the easier it is to believe in yourself while the show is rolling. Remember, because it is fun is the main reason you are podcasting. Enjoy the process. This week, plan your show. Determine the topics for the show. Lay out your intro, details and conclusion for each topic. Define your call-to-action. You can find a free show prep sheet online at www.PodcastTalentCoach.com. Let me know how I can help. E-mail me at anytime at Coach@PodcastTalentCoach.com. Tell the truth, make it matter and have fun.