Podcast appearances and mentions of erik k johnson

Erik K. Johnson is the premiere coach when it comes to the art of podcasting, and is a nationally recognized talent coach, on-air personality and radio program director. In this episode, you'll learn why podcasting is such a powerful marketing tool for coaches! What You'll Hear In This Episode: -      The growth and changes in podcasting since 2009 -       How to create content that addresses your listeners' pain points -       The benefits of appearing as a guest on other podcasts -       The common reasons for podcast failure and the importance of consistency in podcast production -       What podcasters can learn from radio personalities like Dave Ramsey, Rush Limbaugh, and Howard Stern -       Four ways that your podcast can get you more business!

Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself.  You'll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans.    Here's a taste of what you'll learn How to build a relationship with your audience. How to incorporate compelling stories (even when your guests aren't sharing any) *Hint it's all about framing the right questions  Ways to monetize your podcast beyond just ads and sponsorships Why defining a specific, narrow target audience for your podcast vs broad is better  How to balance the fear of "not entertaining enough" and staying true to your own personality  What to focus on when measuring the success of your podcast (it's not all about the downloads).    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

As we celebrate 500 episodes of Podcast Talent Coach, I want to share with you six mentors who have shaped my journey over the past 10 years. LEARNING FROM MENTORS I learned long ago that I don't know everything and never will. Every experience is an opportunity to learn something. Conferences and conventions are always such a powerful experience for me. Many people say they rarely go to the session and instead have conversations in the halls. I can understand that. But, I think they are missing the power of the collective mind. Mingling in the halls during a conference will definitely grow your network. It has a place in your business. However if you skip all the sessions, you are missing ideas that could take your business to an entirely new level. We would attend the Country Radio Seminar every year in radio. I would travel with my music director for the station. During the day, we would take in all the sessions of the conferences. At night, we would split up to attend events and network with artists and record labels. From the sessions, we would learn new ideas to implement with the stations. At night, we would network with people who could help us implement those ideas. Then one day our company decided it wasn't necessary for both of us to be there. That single decision cut our learning in half and diminished the networking we were able to do. The company thought the conference was nothing but a party. It may have been for those who spent all of their time in the halls. When you're learning from mentors and expanding your thinking, things are possible beyond your imagination. These six mentors helped my achieve levels bigger than I every dreamed. It is my hope that these nuggets spur some new ideas for you as well. DAN MILLER The first is the mentor who has influenced my life the longest. Dan Miller's book and podcast "48 Days To The Work You Love" inspired me to follow my dream and start my own business. Dan is author of the New York Times best-selling 48 Days To The Work You Love and Wisdom Meets Passion, No More Dreaded Monday and An Understanding Heart. His 48 Days Podcast consistently ranks in the top 1% of all podcasts worldwide and his 48DaysEagles.com community is viewed as an example around the world for those seeking to find – or create – the work and the life they love. His podcast sits at the center of his multiple streams of income. Unfortunately, we lost Dan in January of this year after a very brief battle with cancer. Dan's attitude through that entire struggle was impressive and uplifting. He kept asking as he always did, "What does this make possible?" Dan saw the silver lining in every cloud. He was an amazing man and a mentor to me in so many ways. Dan joined my on Episode 466 to discuss multiple streams of income. You can find the episode at www.PodcastTalentCoach.com/466. DAN'S NUGGETS Here are a few nuggets from that episode. Resilience in the Face of Adversity: "When we hit Covid and I couldn't have live events for a couple years there, that had been a big resource for us, a big revenue stream, but not being able to have live events, it didn't really affect us. My revenue continued to go up because we made content available to people in other ways that they could experience, even if they didn't come to Franklin, Tennessee."— Dan Miller 00:24:39 – 00:25:03. Life Reassessment in Midlife Careers: "What surprised me is I had doctors and dentists and pastors and engineers and accountants showing up and why you guys here? And it was like, well, we're doing okay. You know, everybody looking in from the outside to see us is doing okay, but I don't think this is it."— Dan Miller 00:26:29 – 00:26:45. How to Turn Your Writing into Income: "How do you take just a raw idea and turn it into real income? But those came directly from people asking, how do I do that?"— Dan Miller 00:30:42 – 00:30:50. Easy Income Streams for Podcasters: "The easiest next step is coaching. Because if you have a podcast and you're talking about personal development and growth or business success or how to scale or those things, you're inevitably going to have people ringing your doorbell saying, can I talk to you?"— Dan Miller 00:44:47 – 00:45:43. I'll always cherish everything I've learned from Dan and all the inspiration he provided. You can find more about Dan at https://www.48days.com. MARC MAWHINNEY The next mentor who has been a big influence on me over the past decade and 500 episodes was one of my very first coaches. Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. Marc has been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. He is a master at joint venture partnerships. I discovered Marc through his Coaching Jungle Facebook group and he soon became my coach. He taught me the power of sending a daily email. Our coaching sessions helped me refine my offers and get my business to the next level.  Marc appeared on episode 333 with me to discuss the power of joint venture partnerships. You can find the episode at www.podcasttalentcoach.com/333. MARC'S GEMS Here are a few gems Marc shared during our conversation. Stand Firm on Your Beliefs: "Sure, you're going to turn some people off, but you're going to attract the people who you want to attract, and that's exactly what you do."— Marc Mawhinney 00:16:25 – 00:16:31. The Importance of Community for Coaches: "Whatever you do, you need a place to gather your potential clients. You know, people to get to know, like and trust you."— Marc Mawhinney 00:20:27 – 00:20:34. Viral Topic - The Power of Community: "I can't count how many times someone said to me, mark, I love your Facebook group. It's helped me so much the last few years."— Marc Mawhinney 00:20:55 – 00:21:44. I can't thank Marc enough for pointing me in the right direction with his coaching. Find Marc in his Coaching Jungle Facebook group. CINDY J. HOLBROOK One day Marc was invited to participate in a giveaway. It didn't fit in his marketing plan at the time, so he sent the organizer to me feeling we might work well together. That organizer was Cindy J, The Visibility Wiz. Not only did I participate in her giveaway, Cindy soon became my next coach and she's one of the best in the business. Cindy guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority. She has been coaching since 2009. Through our work together, Cindy taught me the power of visibility, how to use giveaways to grow my list, and ways to partner with others.  She is simply an all around great person. I love her to death and really appreciate all she has given me over the years. Cindy was on episode 479 of Podcast Talent Coach to talk about visibility. You can find the episode at www.podcasttalentcoach.com/479. CINDY'S SUGGESTIONS Here are a few things we learned in that episode. From Social Services to Coaching Success: "But I have all this knowledge of the online world that I utilized to get clients. And, I was able to leave social services within 2 years of becoming a coach, and that's when I started attending a lot of events. And people were constantly coming up to me."— Cindy J. Holbrook 00:20:23 – 00:20:41. Title: Maximizing Advertising DollarsQuote: "My advertising dollars goes towards participating in giveaways or speaking in front of people, you know, being a sponsor at events. That's where my advertising dollars go because I get more return on my money that way."— Cindy J. Holbrook 00:35:04 – 00:35:18. The Power of Collaboration: "I didn't start collaborating with other experts till, 2014. And that's what finally pushed me over to 6 figures was whenever I started collaborating with other experts."— Cindy J. Holbrook 00:39:11 – 00:39:24. How to Boost Your Business Today: "If you start doing something every day, you make sure you do at least 1 money making activity Monday through Friday or whatever your workdays are. You're going to start seeing an increase in everything, in visibility, influence, and profits."— Cindy J. Holbrook 00:42:44 – 00:42:58. Cindy is amazing when it come to leveling up your visibility. Find her online at https://www.cindyjholbrook.com. IMAN AGHAY After I was working with Cindy for a few months, she suggest I attend Collaborate. It was an amazing 3-day event to meet JV partners. This one event changed my business more than I could ever have imagined. At the time, Collaborate was run by Iman Aghay and Rich German. Iman has been so influential in so many aspects of my business. Through this event, Iman taught me how to properly joint venture with others. He has taught me how to create my courses and events. More importantly, Iman showed my how to sell what I do. Iman Aghay is a serial entrepreneur, international speaker, and a nine-time #1 best-selling author. He is best known as the co-founder of Actionera, a platform that assists experts in building mobile apps to enhance their income and impact. Iman hasn't been on the podcast. However, I did a deep dive into finding promotional partners using everything Iman taught me. You can find that in episode 391 at www.podcasttalentcoach.com/391. IMAN'S INSPIRATION Here are few takeaways from that episode. How to Skyrocket Your Podcast Growth: "Just imagine how your podcast and your business could grow if you could find 40 partners who would be willing to promote you to their fans, to their tribe, to their followers."— Erik K. Johnson 00:01:07 – 00:01:14. The Best Part of Pitch Refinement: "But the best part is everybody in the circle's on the same page with regard to who talks, what they talk about, how long they talk. There's no pressure. You don't need to awkwardly walk up to anyone to strike up a conversation like you would in a at a networking event."— Erik K. Johnson 00:06:20 – 00:06:38. Power of Partnerships: "I've been able to grow my email list from about 500 to nearly 4,500. My podcast downloads have doubled. I've made affiliate commissions from promoting those partners, and I had partners promote my courses and my coaching to their audience as well just to help me grow."— Erik K. Johnson 00:10:08 – 00:10:30. The Power of Partnership: "If you wanna go fast, travel alone. If you wanna go far, travel together."— Erik K. Johnson 00:10:53 – 00:11:01. Iman Aghay is an amazing online marketer. He is also the co-owner of Actionera. It is a platform to help you build your own mobile app. Find details on Collaborate at www.podcasttalentcoach.com/collaborate. You can learn more about Actionera at www.podcasttalentcoach.com/actionera and find Iman at https://www.imanaghay.com. JIM PADILLA While I was attending one of the Collaborate events, Iman invited a guest speaker to that event. That guest talked a lot about actually making sales. He was Jim Padilla and he is my fifth mentor on this journey. Jim is a Global Impact Strategist & Investor and the founder and CEO of Gain The Edge. It's a done-for-you provider of industry-leading sales systems and unicorn sales professionals. Jim co-heads Gain the Edge with his amazing wife, Cyndi Padilla. The two of them have generated over quarter billion dollars in sales for a long line of high-level entrepreneurs. Jim's mission is to help purpose-driven thought-leaders untangle themselves from the day-to-day minutiae of seeking leads and sales, so they're free to amplify their impact - while scaling their business! Shortly after getting into Jim's world, he became my coach. Jim helps me build my sales systems and strategies. I've gone from being an entrepreneur to actually running a business. The transformation has been amazing. Jim joined me on episode 465 to discuss making sales. If you want to increase your sales, find this episode at www.podcasttalentcoach.com/465. JIM'S GENIUS Here are few nuggets from my conversation with Jim. From Struggle to Success: "And little did I know that, you know, 20 years later, I'd be making 1,000,000 of dollars teaching other people how to read the room and how to bend influence in their direction so you can be asset instead of a threat to the people who show up in your world, and then they wanna be able to buy from you and give you their credit card."— Jim Padilla 00:12:06 – 00:12:58. The Core of True Expertise: "What people need to dive into is they understand that you're an expert, but they really need to understand who you are as a person and why what you do matters."— Jim Padilla 00:19:07 – 00:19:11. Seeing Opportunities in Chaos: "All they see is all the problems that are in the world are truly just opportunities waiting to be solved if you know how to talk about it and know how to articulate it and to see things differently."— Jim Padilla 00:24:57 – 00:25:04. Maximizing Your Existing Network: "Most obvious buyers you have are the people who already bought from you."— Jim Padilla 00:44:07 – 00:44:10. Jim and Cyndi are amazing. Find them at https://www.gaintheedgenow.com. DAVE JACKSON The last mentor I want to share with you is the guy who became the inspiration for this podcast. In 2013 I was writing articles about podcasting for New Media Expo. Out of the blue, I got an email from Dave Jackson at the School of Podcasting. He was interested in having a conversation to see how we might support each other. During that conversation, Dave said he loved my articles. Then he asked why I didn't have a podcast of my own. Great question, Dave. If I'm writing about podcasting, shouldn't I have a show of my own. Shortly after that conversation, this show was born. And our friendship has continued over the years. Dave Jackson launched the School of Podcasting in 2005. He was inducted into the Podcasting Hall of Fame in 2018. He is the author of the book, Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. Over the years he has launched over 30 different podcasts with over 4 million downloads. Dave and I currently co-host the Podcast Review Show where we help podcasters improve. You can find that show at https://www.podcastreviewshow.com. Dave was a guest on episode 485 to talk all things podcasting. You can listen to that episode at www.podcasttalentcoach.com/485. DAVE'S BRILLIANCE Here are a few takeaways from my conversation with Dave. Viral Topic: The Importance of Mic Technique: "When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that."— Dave Jackson 00:32:58 – 00:33:07. The Blue Yeti Misconception: "Technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else."— Dave Jackson 00:33:44 – 00:33:57. Mastering Freelance Success: "If I'm trying to position myself as an expert, I either want to interview people who know the people that should be hiring me or in some cases, just interview the people who should be hiring me."— Dave Jackson 00:37:54 – 00:38:03. Big thanks to Dave Jackson for all the help and inspiration over the years. Find Dave at www.SchoolofPodcasting.com. FIND YOUR MENTOR Those are six mentors who have had the biggest impact on my journey. There are so many other people who have inspired, helped, and collaborated with me over the years and through these 500 episodes. I would never have enough time to name all of them. From my wife Jen, to Jon Fugler and the various members of our mastermind over the years. From the clients, partners, and supporters, each has played a part in this journey. But most of all, I want to thank you. Without your support week after week and episode after episode, this show would never have reached 500 episodes. Thanks for being here. Thanks for allowing me to be part of your podcast journey. Let me know how I can help. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

On this special episode of the Podcast Review Show, my co-host Erik K Johnson and I take a step back from our regular podcast reviews to delve into an intriguing topic—why so many podcasts fail to make it past the 7-episode mark. We discuss the very real phenomenon of podcast burnout and explore the reasons behind it. From the misconceptions around the amount of work involved in podcasting to the challenges of growing an audience and generating revenue, Erik and I share our own experiences and insights.By sharing practical tips and shedding light on common pitfalls, we hope to provide valuable perspectives for podcasters who may be grappling with similar challenges. So if you're a podcaster looking for advice on understanding the dynamics of podcasting, avoiding burnout, and growing your show, this episode is for you. Tune in as we uncover the reasons why many podcasts fade away and how to overcome these hurdles to keep your show thriving.Get a Review of Your ShowYou select an episode to listen to, and Dave and Erik listen to it and go over it with a fine tooth comb along with your website, branding, audio quality, flow, and much more.Podcast Review Show Meet Your HostsDave Jackson from the School of PodcastingErik K. Johnson the Podcast Talent CoachChapters00:00 Why Podcasts Fade Away and How Coaching Can Help00:44 No Line No Waiting01:16 What We Do Here01:53 Why Most Podcasts Fade Away02:06 7 Episode Hurdle04:46 1. Harder Than You Thought05:30 Our Episode Process09:14 2. It Grows Too Slow10:37 18 Million Downloads14:14 It Doesn't Generate Income Quickly16:53 How Many Downloads Do I Need?18:19 Meausring Success19:10 What Is Your Purpose20:14 An Outside Viewpoint Will Spot Things You MissMentioned in this episode:The Power of Podcasting NetworkLooking for more shows about podcasting? Check out the Power of Podcasting Network.Power of Podcasting Network

  Few things will light the fuse on a variety of emotions, perspectives and life directions faster and deeper than FEEDBACK. How many of YOU ask for take in and - then DO SOMETHING WITH IT? How many of you have the proverbial "SHIELDS UP" moment when you receive (especially CONSTRUCTIVE) feedback? As always, it's time to THROW DOWN, Discuss, Rise and SHINE in Podcasting as Mike and Bryan talk about this and a whole lot more inside this episode of The Podcast Gauntlet!   The ultimate success for every podcaster – is FEEDBACK! Be sure to take just a few minutes to tell the hosts of this podcast what YOU think over at Apple Podcasts! It takes only a few minutes but helps the hosts of this program pave the way to future greatness! Not an Apple Podcasts user? No problem! Be sure to check out any of the other many growing podcast directories online to find this and many other podcasts via The Podcaster Matrix!       The Podcast Gauntlet Podcast Connection Links:   Connect with The Hosts (and View Direct Contact information Below!)   Subscribe to This Podcast & Listen Now!      Subscribe, Like, and Share Everywhere! Help The Podcast Gauntlet Grow!   The Shownotes for this Episode of The Podcast Gauntlet: -- What is "Constructive Feedback?" https://www.valamis.com/hub/constructive-criticism -- Why is Constructive Feedback So Important? https://www.snagajob.com/blog/post/constructive-criticism-is-a-good-thing-really -- What is "Amazon Turks?" https://www.mturk.com/ -- -- The "24-in-60+!" - Fast & Humorous Reviews of The Hit Fox Show, "24": https://soundcloud.com/2guystalking -- The Fast-Talking Guy from The 1980s, "Motormouth" John Moschitta: https://mediafeed.org/worlds-fastest-talker/ -- What is the Origin of the Word Cornucopia? https://www.etymonline.com/word/cornucopia -- Dave Jackson & Erik Johnson's Podcast Review Show: https://www.podcastreviewshow.com/ - The Perspective Review of The Fugitive Perspective Review - Reviewed by Dave Jackson & Erik K. Johnson: https://www.podcastreviewshow.com/what-cops-watch-1/ The Episode They Reviewed: WhatCopsWatch Perspective Review of: The Fugitive: https://www.2gtdatacore.com/2gtallyoucaneat/the-fugitive-1993-a-perspective-review - The Curious Goods - Reviewing "Friday The 13th: The Series" Episode By Episode - Reviewed by Dave Jackson & Erik K. Johnson: https://www.podcastreviewshow.com/curious-goods-1/ -- The Episode They Reviewed: The Curious Goods Podcast Reviewing Each & Every Episode of Friday The 13th: The Series: http://CuriousGoodsPodcast.Com -- Upkeep Home Warranty Company: https://upkeepstl.com/ -- Mr. FixIt - Home Maintenance Company: https://www.misterfixitstl.com/ -- Why iTunes Reviews are So Important for You: https://www.soundguys.com/why-apple-podcast-ratings-important-31738/ -- Why iTunes Reviews Aren't Important for You: https://venturebeat.com/mobile/apple-has-a-problem-with-user-reviews-it-still-doesnt-care/ -- How do YOU handle "Constructive Criticism" in your everyday/work life? Connect with and tell Mike & Bryan all about it via the Podcast Gauntlet Website Now! http://PodcastGauntlet.Com -- Interested in Getting the Same Super-Cool Gear that Mike & Bryan are Using? check out the GEAR Now! https://2guystalking.com/gear -- Podcast Editing is Modern-Day Magic: Ready to Have YOUR Podcast Edited? http://EditorCorps.Com REMEMBER: You can listen to the EDITED version of this program right now at: http://PodcastGauntlet.Com   Tell Us What You Think of This Episode of The Podcast Gauntlet: Few things are more valuable than feedback. We talk about a LOT of hot-topic subjects inside The Podcast Gauntlet and now - it's time for YOU to THROW-DOWN! Tell us what you think, give us YOUR perspective and we'll be sure to incorporate your input and perspective into another great All-Fan Input episode!     The Hosts of this Program:

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. DAVEISMS Where your WHY and your WHO overlap, you will find your WHAT to talk about. If the goal is monetization, get ready to do your show for FREE for a few years. Less than 10% of podcasters get enough downloads to get a BIG sponsor Starring at your stats will not make your downloads grow; starring at your audience will. Monthly stats are crap ( the stat that people use downloads per episode after 30 days) Spend $100 on a microphone and 100 hours getting to know your audience. Creating a podcast is easy. Creating a GOOD podcast is hard but fun. Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience ) Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning. You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience. Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is) Having an obvious name can make it easy to be found. Choose the one you want to click more when you have multiple titles for an episode. It is NOT the media host that grows the audience. It is the content Treat directories like a child looking for Halloween candy. BE EVERYWHERE. Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring. Listennotes stats (saying you're in the top X percent) are crap. See video For those who have money, there is therapy. For the rest of us, there is podcasting. If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH. You don't benefit until your audience benefits. While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh. Record without fear and edit without mercy. Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school. Don't try to be the most downloaded show. Try to be te most talked about show.  There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff) Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff) Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue "Remember, customers don't care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition. This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode.   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  The Pharmacists Voice Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  

HOW TO IMPROVE YOUR PODCAST INTERVIEWS I was listening to a podcast interview today and got caught up in the nuances of the interview rather than enjoying the conversation. It inspired me to share with you these 7 ways to create better podcast interviews. Podcast Talent Coach was created to help coaches create better content. I saw so many podcasters struggling to create an effective show, because they didn't know what they didn't know. In 2009, I started listening to a lot of podcasts. At the time, there were about 80,000 podcasts. Many of them were hobby podcasts. I had been coaching radio hosts for over two decades while programming various radio stations and building winning shows. As I listened to these podcasts, I thought, "If only these hosts used a few of the tactics we use in radio, their shows would be much more effective at attracting an audience and growing their business." That's when I started coaching podcasters. Over the years, I really started to focus on coaches and information experts. How can we create powerful content to build relationships with our audience and convert those listeners into clients? This is what we had been doing in radio since the late 80s. Now it was time to help these experts do the same with their podcasts. THE INTERVIEW STRUGGLE The show today was making a lot of little mistakes. And, it probably wasn't his fault. He most likely had no one to show him the right way. That interview inspired this episode. I don't want to see you make the same mistakes. You have a powerful show that can grow your business if you create the episodes the right way. I will share some specific examples with you. However, I don't want to reveal the name of the podcast in order to protect his identity. It is not my intention to criticize him. I simply want to help you improve. So, let's get into the 7 ways to improve your podcast interviews. PURPOSE First, know the one thing you want to accomplish. This particular interview meandered through a variety of questions with no real purpose. This podcast is about building a business and creating great content. Here is the order of his questions. Was there a point where you decided to become more popular? How did the shift of balance of work happen? When do you have time to create so much content? How do you have so much time in the day? If you had a different life partner, would it have changed you? (Guest says he won't speak in terms of "have to".) Should single entrepreneurs focus on themselves and not try to have balance? (Again, guest says he won't use the word "should".) How do you find the right partner? Is there a financial number you have in your head that will satisfy you? What is the dumbest thing you've ever spent your money on? Is your brain that analytical when you do anything? Why are you so bullish on AI? What are the basic entry-level jobs when AI is taking them? What do you think of the future of the race if everyone is perfect? What are things people should let go of? (For a third time, the guest says he won't tell anyone what they "should" do.) What is the one thing people shouldn't delegate? (Again, the guest says he won't "should" on anyone.) Do you think people should find a career they're passionate about? (For the fifth time, the guest says he won't use the word "should". Finally, the host says, "You hate the word should".) What is the biggest trait that has allowed you to get where you are now? What would you tell people who don't have the luck you've had? What's next for you? That is roughly 20 questions with some dialogue mixed in. But it doesn't really go anywhere. He starts with creating content. Then the questions move into finding a partner, the guests finances and artificial intelligence. They finally get into career and the future. There was no single big takeaway from this conversation. We have no idea what the host wanted to accomplish. If you want to make your interviews effective, decide what you want to accomplish before you start. PREPARE YOUR GUEST To improve your podcast interviews, prepare your guest. You know your show much better than your guest. Don't leave it to your guest to understand your audience. Before you begin your interview, describe your audience to your guest. If you want the interview to benefit your listeners, your guest needs to know the context of the conversation to tailor it for the audience. Let your guest know if profanity is allowed, how the conversation will unfold, and where they should promote anything. On this particular interview, the host kept making awkward jokes. There were times he would be facetious or sarcastic. The guest wasn't sure what to make of it. Don't assume your guest has heard your show before. If there is something you do on the show, make your guest aware before the conversation begins. STORIES The third way to improve your podcast interviews is through stories. Ask open-ended questions that elicit stories from your guests. This host asked a few questions that had the potential to elicit great stories from his guest. Here are a few: How did the shift of balance of work happen? What is the dumbest thing you've ever spent your money on? When your guest tells stories, it engages your audience. Stories pull in your listener. Facts and information is boring. There are three things you need avoid during your interview. Avoid numbers. It can get confusing and hard to follow in audio form. Next, avoid multiple guests who sound the same unless you use their names often during the interview. This helps the audience follow along. Finally, avoid questions that can be answered with one word, like yes/no questions. Here are a few examples of questions our host asked that can be answered with one word: Was there a point where you decided to become more popular? If you had a different life partner, would it have changed you? Should single entrepreneurs focus on themselves and not try to have balance? Is there a financial number you have in your head that will satisfy you? Do you think people should find a career they're passionate about? Instead, you can ask the same questions like this. Tell me about the point in time where you realized becoming more popular online would grow your business. How were your business results different with former relationship partners than it is now that you've found your wife who enjoys business as much as you? Where was your attention focused with regard to work/life balance when you were a single entrepreneur? What satisfaction did you get when you reached your last financial benchmark? How does passion for a career determine success in business? Shape your questions to create stories on your podcast. CONVERSATION The fourth way to improve your interviews is to create a conversations by listening. If you noticed in the list of questions earlier, there were five times the guest had to say he didn't speak in terms of "should". The host finally noticed after the fifth time. It appears he wasn't listening to the answers. He was just getting through his list of questions. Three powerful questions combined with active listening will create a powerful interview. One possible group of questions could be where were you, what transformation did you experience, and where are you today. You simply need to ask great follow up questions to fill in the gaps. When you listen, you'll discover great questions you didn't even consider asking. STRUCTURE That leads us to the next way to improve your podcast interviews. Have a beginning, middle and end to the structure of your interview. Like we just discussed, you could use where were you, what transformation did you experience, and where are you today. A process could be another structure. What is the first, next and last step to take. Give me an example of success. End with, "Where do I start?" Once you have your purpose and know what you would like your listener to take from the podcast interview, create an interview structure that will get you there. GREAT GUESTS Nex, make your guest look great. So many hosts sound like they want the guest to recognize how much they know. The host will give the entire story of the guest and then ask a question. When this happens, the guest has nothing left to say. The host just gave the entire story. When you know the story, set your guest up to look great. I once had the pleasure to interview country artist Miranda Lambert when she and Blake Shelton were a couple. Before Miranda joined me, I was having a conversation with her representative from the record label. The rep told me Miranda had recently hurt her knee. She had been night hunting with Blake Shelton and got hurt. Host often say, "I heard you hurt your knee night hunting with Blake Shelton. Tell me about that." Well, what is left to say? You just gave away the punchline. Instead, I used that information to let Miranda tell a great story. It sounded like this. YOUR EXPERTISE Finally, leave time to demonstrate your area of expertise. If you want your podcast interviews to help grow your business, you need to look great without taking away from your guest. To do this, offer some great content from you before the interview starts. Don't record this while the guest waits. Instead, edit the pieces together in post production. Include a great call to action. Get people to take their first step with you. Then, use the interview to support what you just taught. GET STARTED I hope this helps. These seven steps can help you create powerful and effective podcast interviews. If you would like to get even more help with your interviews, check out my course "How To Crush Your Next Podcast Interview Like A Radio Pro... Without Decades Of Training And Hours Of Preparation". If you are a podcaster who conducts interviews with guests on your podcast, this course is for you. Others can copy your information, interview questions and formula. But when you use the principles you will discover in this course, you will create unique interviews unlike any other. In this program, you will learn … Why we conduct interviews Your personal why The essential elements of unique interviews 17 most powerful interview questions How to ask great questions You can see the full course at www.PodcastTalentCoach.com/crush. Inside the course, you will hear examples just like the one I played for you from Miranda Lambert. I ask pop artist Jason Derulo what he loves about interviews. There are examples with Carrie Underwood and more. These are the exact strategies I have used over the last three decades interviewing superstars like Lady Gaga, Zac Brown, Mariah Carey and more. You can see the full course at www.PodcastTalentCoach.com/crush.   Would you like information on coaching with Podcast Talent Coach? Apply for a free podcast strategy session with Erik K. Johnson by clicking HERE.

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their thoughts and experiences on the matter. We also preview new podcast discoveries and the creation of a weight loss accountability group. Tune in, as always, to learn more about podcasting and join our community on schoolofpodcasting.com. Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%  Participants: Brandon B (future podcaster) Chris from Podcastic Audio (Prefers a 1-hour podcast) York from Welcome to Earth Stories (reminds podcasters to pick a consistent length) Paul from Pass ACLS Top of the day (prefers 20-minute episodes) Todd from Guardian Down Cast, The Destiny Help Desk  (expects 1-2 hours per episode). Kim Newlove from The Pharmacists Voice ( prefers 8-17 minute episodes) Eric Alton-Glenn Hilliard from White Collared and Steel Watching (doesn't have a preference) Sarah Clark from Kind Leadership Challenge (shares that the content fits the episode) QUESTION OF THE MONTH Each month we ask a question for the listeners to respond. This is a win-win. You get added exposure (sometimes called "The Dave Jackson" effect), and we all learn together. To see this month's question and to get free exposure for your show, go to www.schoolofpodcasting.com/question now.  Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.   Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at  www.podcastingobservations.com Addition Shows By Dave About Podcasting and check out my other podcasts at www.powerofpodcasting.com      

Want to launch a podcast to help you grow your business or organization, and establish yourself as an authority in your niche, but you're not sure how to get started, exactly what your show should be about, or you let the tech hold you back? Well, you're going to love today's show, because launching a podcast is easier and more affordable than ever before, and Erik K. Johnson, the Podcast Talent Coach, is here to show you how, in this episode of the More Than a Pastor Show. Let's get started! Links for Today's ShowErik's Podcast Launch Checklist: www.podcasttalentcoach.com/launchErik's Free Podcast Strategy Call: www.podcasttalentcoach.com/apply48 Days Eagles Community: www.morethanapastor.com/eagles Leave Me a Review: More Than a Pastor on Apple PodcastsJoin our Private Facebook Community: https://www.morethanapastor.com/facebookErik K. Johnson on How to Build Authority with a PodcastLaunching a podcast is one of the fastest ways to gain an audience and establish yourself as an authority in your area of expertise. But people get hung up when they don't know how to get started, and they have fear of the tech that might be required.I know that's what held me up and kept me from launching the More Than a Pastor show for several years. I'm so glad I found someone who could demystify the whole process for me, explain the basic tools I needed to get started, and show me how to launch my show and connect with and serve my audience. That person was Erik K. Johnson, the Podcast Talent Coach.I had the privilege of connecting with Erik for the first time back in 2020 through Dan Miller's 48 Days Eagles community for entrepreneurs, where Erik is the Dean of Podcasting. I participated in a 4-week podcasting course that Erik taught, and it was just what I needed to finally take action and launch the More Than a Pastor show.One of the things I've discovered, in building and growing my business, is how powerful a podcast is for helping you find your ideal audience - the people you most want to serve - and building a real connection with them.I believe every pastor who is launching a business should consider how launching a podcast could help you find your ideal customers and grow your relationship with them as well.That's why I'm so glad to have Erik as my guest today. There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting with Podcast Talent Coach.He has been atop the radio ratings since 2000 and coached many others to even greater success. Erik uses what he mastered in radio to help coaches attract their ideal clients with their podcast.Erik is a nationally recognized podcast and radio talent coach, on-air personality and radio program director seen on stage at Podcast Movement, New Media Expo, Authority & Influencer Summit and more. Find him at www.podcasttalentcoach.com.Support the showFind us online at www.morethanapastor.com.

It sounds so easy. So, why is it so difficult to create a profitable podcast? The gurus make more money by making it sound quick and easy for you. The truth is... It is easy to understand. However, the implementation becomes difficult when you are trying to do it yourself without a step-by-step system. Get the full details and enroll in Podcast Proftis Accelerator at www.PodcastTalentCoach.com/accelerator. YOUR PROFITABLE SYSTEM On this episode, I am going to give you the 6 steps to build a profitable podcast. Just keep in mind that it will take diligent, consistent effort to reach your goals. These 6 steps will sound easy. You will find yourself saying, "Everybody knows that, Erik. This doesn't sound like magic." That's because it isn't magic. It is a system. Stop throwing things against the wall to see what sticks. Instead, Focus. Follow one course until successful. At the end of this episode, I will invite you join me in a program that will walk you through this entire system to create your profitable podcast. WHERE TO START Let's dive into it. There are 6 steps to build a profitable podcast. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer. Rapport and authority are critical pieces of a profitable show. But, how do you get noticed? How can you stand out in that sea of sameness? CHALLENGES The three big challenges podcasters face when building a profitable podcast are ... - They make it more complicated than it needs to be. - Coaches have a poor strategy to attract their ideal clients and make money with their podcast. - They have no mentor to show them the way and hold them accountable. They simply don't know where to start. Let's talk about how you can easily overcome those three big challenges. TOO COMPLICATED The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process. There are 6 steps to creating a profitable podcast. First, define your platform. Who you help, what you help them do and why. Next, grow your audience. Third, create great content. Next, shape that content in a way that builds trust with your audience. Then, give your listeners a resource to help them overcome their struggles. Finally, offer them additional help where they can pay you, and then convert clients. 6 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors. ATTRACT CLIENTS One of the big challenges I mentioned is many podcasters don't have a strategy to attract their ideal clients and make money with their content. Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue. In fact, ads and sponsors are the hardest way to monetize your podcast. Don't clutter your show with ads. Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors. Let me show you some reasons why sponsorships are the worst strategy you can take. First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week. Listeners are also fleeing traditional media, because there are tired of sitting through all of the ads when there were other options. Don't jump into a market that is shrinking. Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again. Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level. That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy. To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success. PODCAST PLATFORM Let's look at each of the steps. First, create your podcast platform. Who do you help, what do you help them do, and why? TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show "Conversations With TaVona Denise". She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. AUDIENCE ATTRACTION Next, attract your audience. Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. You content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. RELATIONSHIP ROADMAP Step four is your Relationship Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CLIENT CONVERSION Finally, step six is Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. This comes in a variety of ways. This could be a discovery call, a webinar, a long form sales video, or any other conversation. You need to find ways to have conversion conversations with your listeners if you hope to convert them to clients. IMPLEMENTATION Here is the problem... Information doesn't generate change. It is the implementation that creates transformation. The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you. What would it mean to your podcast if you had an easy way to grow your audience? What would it mean to your income if you had an easy way to connect with the big fish that were your ideal clients? I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible. Creating a profitable podcast is a challenge for many. I've been there. I get it. Let's talk about using a podcast to grow your business. You have been trying to find unique ways to build your audience and make money with your show. Over the last few minutes we've been together, I hope you have written down a few ideas on how you might create a profitable podcast and incorporate it into your marketing plan. You have the blueprint that can help you. By now, you've got to know I love helping people. You know how I communicate. You know how I teach. Let's figure out what you are doing right and find ways to do more of that. HERE IS YOUR HELP Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing. There's no way you're gonna get to another level on your own. You need help, and I'd like to be that mentor to show you the step-by-step process. I have created a group called "The Podcast Profits Accelerator". It is designed to help you build and implement your audience growth and podcast monetization strategy. Let's build a profitable podcast for you. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Increase your impact and influence in your niche to monetize your show Build a strategy that will attract your ideal clients on a consistent basis If you want real help building and implementing this podcast profit framework, you really need to be in the Podcast Profits Accelerator. Enrollment just opened at www.PodcastTalentCoach.com/accelerator. This powerful group helps you clearly and easily grow your audience, increase your impact, and consistently attract your ideal clients. Learn the step-by-step process to reach your goals. You get coaching calls, a video library, tools, templates, support and more. 3 BONUSES BONUS: Audience Explosion Blueprint ($997 value) BONUS: Podcast Fast Blueprint ($997 value) AND BONUS: One-on-one coaching call with Erik K. Johnson ($250 value) I can't wait to see what you accomplish in your business. Get enrolled today. Get the full details and enroll at www.PodcastTalentCoach.com/accelerator.

So, you want to make money with your podcast. Why? I know that sounds like a crazy question. Who doesn't want more money? Dig a little deeper. What is really driving your desire? What would more money do for your business, your family, your mission and your life? How could a successful strategy that helps you consistently make money with your show change your life? Let's look 5 years down the road. Imagine what you can accomplish in 60 months if you know where you're going and have a plan to follow. Can you see it? Can you see how your life is different? That's why you want to make money. It isn't the money. It's all about the transformation in your life that the money makes possible. One of my clients told me, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal." Money makes the mission possible. What would that feel like if that transformation came to life 5 years from now? How great would it be to be clear on your actions and relieving all that stress? You know you have the expertise to change lives. Your success is just a matter of getting in front of your ideal clients. That is the power of an effective podcast strategy. I'm going to show you the four steps to make money with your podcast. If you are struggling, your strategy probably has a hole in one of these areas. ACCELERATOR Let me offer you some help buiding, fixing and implementing your strategy to make money with your podcast. Enrollment for my Podcast Profits Accelerator is open. This group coaching program will help you identify the holes in your monetization strategy. Then, it will help you implement your strategy effectively. Are you ready to get serious about growing your podcast? I created "The Podcast Profits Accelerator" the leverage the power of the mastermind. The group is designed to help you build and implement your audience growth and podcast monetization strategy combining my 35 years in radio, my decade helping podcasters, and the power of the collective group. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Leverage your audience and authority in your niche to make money your show Build a strategy that will attract your ideal clients on a consistent basis WHAT YOU GET In the Podcast Profits Accelerator you get: 2 live, online group calls each month with Erik K. Johnson to grow and monetize my podcast ($2,328 Annual Value) Access to the recordings of the live, online group calls with Erik K. Johnson to revisit anytime you would like ($1,497 Annual Value) Access to the full Podcast Profits video library to help you build your monetization strategy ($1,997 value) Invitations to all Podcast Profits Bootcamps and Workshops ($5,964 Annual value) Access to Podcast Profits Accelerator Support Group to ask your questions and get feedback and support to successfully create a profitable podcast ($997 Annual Value) Access to a comprehensive toolkit containing worksheets, templates, checklists and other tools to show you how to organize your audience growth blueprint, execute your monetization plan in just a few minutes a day, and massively increase your downloads. ($497 Annual Value) An onboarding call to walk you through the entire membership to ensure you hit the ground running. ($397 Value) Total value: $13,677. BONUSES I also want to give you a few bonuses to make it even easier. Bonus #1: Audience Explosion Blueprint course ($997 retail value) Audience Explosion Blueprint is a 6-week program with live calls, an online portal with templates and worksheets, membership in a private group, and another one-on-one call with me. The course is designed to grow your audience in 6 weeks or less. This program has a value over $6,000. You get it for free and my gift. If you don't have a podcast yet, let's get you started. Bonus #2: Podcast Fast Blueprint course ($997 retail Value) As a bonus, you will get my Podcast Fast Blueprint program to launch your podcast in 30 days. I walk you step-by-step to your launch your show. The Podcast Fast Blueprint program is a 6-week program with live calls, an online portal with templates and worksheets, membership in a private group, and another one-on-one call with me. This has a value over $6,000. You get it for free and my gift. One more bonus for you. What if you go through Podcast Fast Blueprint, Audience Explosion Blueprint, the Podcast Profits Accelerator calls and the Podcast Profits Accelerator portal, but you still have questions unique to your situation? Let me give you more help. Bonus #3: A one-on-one call with Erik K. Johnson You can enroll today at www.PodcastTalentCoach.com/accelerator. YOUR MARKET There are a few things you need to remember when you are working to make money with your podcast. First, you make money WITH your podcast and not FROM your podcast. Your podcast isn't a revenue generator. Instead of ads and sponsorships, make money with your podcast by promoting your products, your services, or affiliate products and services. Next, don't only sell. If you are only selling on your podcast and not building rapport and relationships, or worse yet you have no client strategy at all, you're are wasting your time. Only 3% of your market is buying today. A fraction of your target market is actively looking to make a purchase right now. Another 7% could possibly be convinced they need it now. For 10% of your audience, the time isn't right. The next 10% don't believe they need it based on the info the currently have. They need more education. Your final 10% may never buy. They may be a user of different brand or have different needs. If you are spending all of your time closing, you are missing 97% of your target market. Even you convince that 7% that could be sold, 90% of your audience isn't looking to buy right now. You are missing a huge opportunity. SELLING TO MAKE MONEY There are four steps to make money your podcast. If you are not monetizing your show, you probably have a hole in one of these four areas. First, what are you selling? To make money with your podcast, you need to have something to sell. Mary Elaine is host of Caregiver Cast. She helps women who are trying to care for their family and their aging parent at the same time. When Mary Elaine came to me for coaching, she had a conference. However, she had no offer coming from it. She was getting her audience to an amazing conference, but it ended there. To help her make money with her podcast, we built a membership and coaching program. Mary Elaine now leads people from her podcast to the conference and into the membership. Have something to sell. CONVERSATIONS Once you have something to sell, the next step getting people to buy. Where do your sales conversations happen? Where do you make your offer? TaVona Denise is the host of Conversations With TaVona Denise. She helps women entrepreneurs launch their next big thing. After we launched her podcast, she began using it to invite women to her events. TaVona recently used an episode to promote a summit she was hosting. She told me she believes the reason the summit was such a big success, was because she used the podcast to promote it. Where Mary Elaine is having sales conversations at her conference, TaVona is having sales conversations at her summit. Conversations can happen anywhere. You just need a strategy. TaVona told me that the one thing she loved most about working with me is how organized the program is. It isn't a haphazard, thrown-together coaching program. You learn things in a step-by-step format. GET THEM THERE If you have something to sell and you know where your sales conversations happen, your hole may be getting people to show up. That is step three. How are you getting people to your sales conversation? Rocky Lalvani is the host of Profit Answer Man. He is an amazing business coach trained in Mike Michalowicz's Profit First system. To get people to his sales conversation, Rocky has a great website at ProfitComesFirst.com. He offers two free chapters of Mike's book and a free, 15 minute phone call to learn about how putting profit first can make a difference in your business. The free chapters of the book lead people to the website where he registers entrepreneurs for the free call. Rocky says, "While most people focus on equipment Erik focuses on the listener and how you can serve them. Most podcasters miss this essential part of the process." That's the key. Serve people. Help them solve a problem. Get them to your sales conversation. YOUR CONTENT Once you've shored up the first three holes, what content are you creating to build relationships and create demand for that conversation? Scott & Holly Stoner host the Wellness Compass Podcast. They have an amazing foundation. Their goal is to provide insights on how to navigate our lives and our relationships with greater awareness and intention. The two came to me to help connect the podcast to the Wellness Compass Initiative. They hired me before they launched their podcast, because they knew I could steer them toward success from the first episode, which is exactly what we did. We worked to build the podcast on a solid foundation that created content leading their listener to their resources. The show is built on content that creates a desire for their free resources. Those resources lead to their programs. You need a process. YOUR HOLES If you are struggling to make money with your podcast, your strategy probably has a hole in one of these areas. Tighten up your strategy. Money makes the mission possible. You know you have the expertise to change lives. Adding money to your plan is like pouring gas on the fire. Your success is just a matter of getting in front of more of your ideal clients. When you build an effective podcast strategy, you attract the right people who want your help to transform their lives. What would it feel like if that transformation came to life for you and your podcast? Imagine how it would reduce all that stress, remove the struggles trying to determine what to do next, and consistenly attracting your ideal clients and making money with your show. JOIN US Come join us and implement your powerful strategy. The Podcast Profits Accelerator coaching program will help you identify the holes in your monetization strategy. Then, it will help you implement your strategy effectively to make money with your podcast and leave your mark on the world. Are you ready to get serious about growing your podcast? The group is designed to help you build and implement your audience growth and podcast monetization strategy combining my 35 years in radio, my decade helping podcasters, and the power of the collective group. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Leverage your audience and authority in your niche to make money your show Build a strategy that will attract your ideal clients on a consistent basis Get all the details at www.PodcastTalentCoach.com/accelerator. I look forward to seeing you on our next call.

Welcome to the year 2023! We finally made it. How is your podcast going? If you need help figuring it out, feel free to reach out. I'm currently working on taking my podcasting skills to the next level. And my guest this week can help you too. If your looking to make some money with your podcast, then this is the show for you. My guest this week is Erik K Johnson. There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting with Podcast Talent Coach. He has been atop the radio ratings since 2000 and coached many others to even greater success. Erik is a nationally recognized podcast and radio talent coach, on-air personality and radio program director seen on stage at Podcast Movement, New Media Expo, Authority & Influencer Summit and more. Podcast Talent Coach Zoom PodTrak P4 Podcast Recorder, Battery Powered, 4 Microphone Inputs, 4 Headphone Outputs, Phone and USB Input for Remote Interviews, Sound Pads, 2-In/2-Out Audio Interface Zoom PodTrak P4 (Amazon) Thanks so much for listening, I really appreciate it so much. If you need any help with your podcast, feel free to reach out. My email is podtasticaudio@gmail.com  The Kris and Kristine Show Podtastic Audio Twitter Instagram LInkedIn    

There are two thing you need to do to grow your audience. First, get in front of new people who don't know you, and invite them to your show. Then, keep your listeners coming back week after week. Before you get started building your audience, you need to understand why you want to grow in the first place. THE AUDIENCE MISTAKE The one thing I want you to remember today is content drives business with relationships and authority, not sponsorships. Bring your listeners into your business. Many people want to grow their audience, so they can sell sponsorships. That is the worst thing you can do. And, I'll show you why in just a bit. This is going to be powerful for you today. Make sure you have a pen and paper to take notes. Many times we get training like this, we go to free webinars, or we attend seminars and get a ton of information. We get all excited. Then we go home or return to our "to do" list and we do nothing with the training. We never put it into action. I want to give you this strategy, so you can implement what you learn. Does that sound good? Nothing happens until you take action. No more guessing. Just the steps you can follow to build powerful, profitable relationships with your audience. Could you use that? Great! Remember, you just need to take action! MONETIZATION Many people make monetization much harder than it needs to be. It wasn't always easy for me. Over the years, I distilled it down into a step-by-step process to grow my audience and leverage that attention to make money with my podcast. If I can do it, you can, too. Let me give you a quick example. Zoë Routh is one of Australia's leading experts on people stuff in leadership. She helps leaders and teams overcome silos and turf wars to work better together. She has worked with individuals and teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together. Zoë uses her podcast to open doors to her ideal clients. Rather than asking them to lunch or making a cold sales call, she invites those she would like to work with to be a guest on her show. Zoë uses her interviews to begin the relationship and really give value to these CEOs before she even starts talking about doing business together. That is my favorite way to use a podcast to land clients. You don't need a huge audience. You just need the right audience. Can you see how this one example could make a big difference in your business? Interviewing prospects on your show and building those relationships could be just what you need to land your next client. AUDIENCE EXPLOSION That is one example of making money with your podcast by attracting your ideal clients. It is about relationships and rapport. My Audience Explosion Blueprint consists of 3 easy steps. Don't make if more complicated than it needs to be. Don't get swallowed up by the tech. Just follow a proven process. On this episode, we are going to focus on growing your audience. They say public speaking is the most common fear. I believe it is probably the fear of failure while public speaking that paralyzes most presenters. You know what I mean. Music has always been a passion for me. But, I was always introverted and never dreamed of being on the radio let alone interviewing big stars. Three years into getting my architecture degree, I realized my career ladder was leaning against the wrong wall. By chance, I got a job at a radio station where my brother worked. I was a broke college student and needed the money. While working there, my passion for creativity and entrepreneurship returned. RADIO In radio, we would gain the attention of our listeners and sell that attention to clients. It was all about ads. I had a passion for creating great radio. The formula for successful radio equals great music plus great morning shows plus great marketing. It is all about creating great content with entertaining personality and then marketing the crud out of it. I have now gone on to interview many big names. Like George Strait, Ice-T, Zac Brown, Lady Gaga, Lionel Richie and more. Over 25 years of coaching talent and building effective marketing campaigns to serve clients and attract listeners, I have learned the effective traits of powerful content and marketing. I had a passion for creativity and to share my message. But with the big business of radio, I couldn't own a radio station. I needed a way to take what I've mastered and turn it into a business of my own. That's when I discovered podcasting. THE GURUS I saw all of these experts sharing their information online. I was following them all. I bought Brendon Burchard's "Millionaire Messenger". I spent a couple thousand dollars for Jeff Walker's "Product Launch Formula". I spend money on Russel Brunson's ClickFunnels. It was a lot of good money going out without much to show for it. I was following all of the magic formulas, but wasn't making the millions. Can you relate to that? How much have you spent on programs that didn't work? They say, "Just send an e-mail to your list." What most of these don't tell you is that you need an audience in order to have a list. And you have to build a relationship with that list before you can leverage the attention. I knew I had the knowledge. I just needed the vehicle to share it to build the relationships. That's when I began using my 25 years of knowledge and experience building client relationships to build a brand with my podcast and growing relationships rather than selling attention. IMPOSTOR SYNDROME But, it was crazy. Impostor Syndrome kicked in. I started to doubt myself. With podcasting, the platform was in front of me and the creativity returned. But, I started questioning myself. I knew I just needed to step up and believe in myself. I saw all of these other experts doing it. What couldn't I? The opportunity to own a radio station was gone. But now there was an opportunity to build my brand and attract clients with podcasting. The thrill of having full control of my content and help people was right there. So, I started demonstrating my expertise and attracting clients I could help. Over the past 9 years, I've been shaping all I've learned in radio to help other coaches and podcasters discover their possibilities. I've been helping them transform their information into entertainment, so they can use their podcast to attract their ideal clients and grow their business. YOUR OPPORTUNITY Now you have the opportunity to use this same process. I got lucky and found success. I fell into radio and learned by the school of hard knocks. You can now easily get in and find success without all the pain. Now, I tell you this not to impress you. I tell you this to let you know that if I can conquer the Impostor Syndrome, you can, too. If this introverted kid from a lower-income neighborhood can create powerful content on successful radio stations and podcasts, and can use that content to attract and help clients, you can as well. The best part … it won't take you years of living on $12k, working three jobs, fighting off the IRS, working through trial and error and suffering all of the bruises I endured. You just need to follow a plan. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer. But, how do you get noticed? How can you stand out in that sea of sameness? THREE WAYS There are three ways to share your content … video, audio or text. You can publish your content using blogs, YouTube videos and podcasting. There is one way I feel is best, and you can probably guess which format that is. Are you leveraging your content to its fullest extent to drive your business? If not, why not? Today, there are about 600 million blogs in the world today (Growth Badger). When was the last time you read a blog on a regular basis? In the video space, you are competing with 51 million different YouTube channels. YouTube also keeps changing the alogarithm which makes it incredibly hard to get your videos to go viral. It is hard to stand out and get noticed. However, there are just over 3 million podcasts right now according to Listen Notes. Only about half of those are actively publishing. The platform is still young. The opportunity for you is huge. Where do you want to compete? Would you rather try to be seen as one in three million or one in 600 million? Do you see how the opportunity with a podcast is wide open? Do you want to deal with all of the tech issues that come with shooting video? The lighting, the wardrobe, the teleprompter? Or, would you rather just roll in, turn on the mic and record with a lot fewer issues with equipment, time and hair? PORTABLE There are two other reasons podcasting is a better than other platforms for your content. First, podcasting is portable. Your ideal clients can listen while driving, working out, showering, running and many other places where reading and watching video isn't feasible. The numbers are also in your favor. Now is that right time to leverage your podcast. 39% of America now consume podcasts at least every week according to Jacobs Media's Techsurvey 2021. More than 109 million people in the U.S. over the age of 12 have listened to podcasts in the last month according to Edison Research. According to the Nielsen Company, the total podcast audience is growing at an amazing rate. Podcasting has seen 40% growth Over the last 3 years. Podcasting is huge and now is the time to get in. There is a bright future ahead. Create your podcast, so your content is on a platform that is portable, growing and still young with plenty of opportunity. The space is wide open for you. Now that we know podcasting is amazing, Are you leveraging your podcast to its fullest potential to build your authority and grow your business? If not, why not? GROW YOUR AUDIENCE You can start today to grow your audience. And, you can then leverage that attention to make money with your show. There are 6 steps to grow your audience and leverage your podcast to make money with your show. That's what I want to show you today. Before I share those 6 steps, I want to give you the solutions to the three big challenges experts face as they try to build their podcast and audience. CHALLENGES The three big challenges podcasters face are ... - They make it more complicated than it needs to be. - They have a poor strategy to attract their ideal clients and make money with their podcast. - They have no mentor to show them the way and hold them accountable. They simply don't know where to start. Let's talk about how you can easily overcome those three big challenges. COMPLICATED The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process. There are 4 steps to creating a profitable podcast. Grow your audience. Build trust with that audience. Give them a resource to help them overcome their struggles. Finally, offer them additional help where they can pay you. 4 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors. NO SPONSORSHIPS The second big challenge I mentioned is that many podcasters don't have a strategy to attract their ideal clients and make money with their content. Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue. In fact, those are the hardest. You shouldn't clutter up your show with ads. Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors. Let me show you some reasons why sponsorships are the worst strategy you can take. First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week. At the same time, listeners are fleeing traditional media, because there are tired of sitting through all of the ads when there are other options. Don't jump into a market that is shrinking. Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again. Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level. That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy. STRATEGY To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success. That step-by-step process is my Audience Explosion Blueprint. It consists of six steps. PODCAST PLATFORM Step one is your Podcast Platform. This is your foundation and your why. TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show. She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. POPULARITY FACTOR Step two is your Popularity Factor. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. Your content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. INFLUENCE ROADMAP Step four is your Influence Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CONVERTING CLIENTS Finally, step six is creating your Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. SHOW ME HOW The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you. What would it mean to your podcast if you had an easy way to grow your audience? In order to make money with your content, you need to grow an audience who needs your expertise. Then, you need to build a relationship with that audience. There is a secret to growing your audience nobody talks about. Getting listeners isn't enough. You need to develop a plan to actually keep them coming back time and time again. Many podcast gurus teach you how to create a podcast. Record your interview. Convert it to an .mp3. Upload it to your host. You have a podcast. Now what do you do? Some may even teach you how to get a few listeners. But, that is where most people teaching podcast stop. FILL THE BUCKET The problem is … if you keep putting water in a bucket with holes in the bottom, it becomes very difficult to increase the amount of water in the bucket. The same is true with your podcast. If you keep adding listeners, but they don't stick around, your audience and authority won't grow. Can you understand why both sides of the equation are important to your growth? If you want to use a podcast to grow your business and authority, you need to build it on a solid foundation and strategy. This is step four of the process … "Your Influence" roadmap. Your personality keeps them coming back for more if you use it right. THE BLUEPRINT This whole strategy is what I call the Audience Explosion Blueprint. My Audience Explosion Blueprint is built on these 6 steps for successful podcast audience growth and monetization. Your Personality is the the magic sauce. Your personality is the way people get to know you, like you and trust you. It is your personality that keeps them coming back for more episode after episode. So many forget this critical ingredient. Your podcast can't be all about information. Your content needs to be engaging entertainment. Your personality makes you unique. It makes you stand out from everyone else. Develop your personality through the stories that you tell and the details that you share. People will get to know what you believe and value. How great would it be to be able to follow a plan day-by-day to develop your personality, grow your audience and monetize your show? No more guessing. Just a way to take action to increase your downloads. Do you want to stop all the trial and error searching for the right process? WHERE TO START What would it mean to your income if you had an easy way to connect to the big fish that are your ideal clients? I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible. Let's talk about using a podcast to create and grow your business. You have been trying to find unique ways to build your audience and make money with your show. Since we've started, I hope you've written down a few ideas on how you might incorporate a podcast into your marketing plan. You have the blueprint that can help you. Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing. There's no way you're gonna get to another level on your own. You need help, and I'd like to be that mentor to show you the step-by-step process. JOIN ME That's why I am so excited to invite you to join me in the Audience Explosion Blueprint. It is a step-by-step, live coaching program to explode your podcast audience in 6 weeks or less. By the end of this program you will: Have a clear, step-by-step blueprint to grow your audience with ideal clients in as little as 15 minutes a day Lay the foundation to be known as an influencer and respected authority in your niche Consistently attract listeners who become raving fans, share your podcast, become your ideal clients and purchase your programs Free up your time to create great content and monetize your show Audience Explosion Blueprint utilizes my 35 years of radio experience and 10 years working with podcasters creating successful shows, growing audiences, and coaching talent. This program will help you build an audience, attract your ideal clients, and keep them listening by developing your show and authentic personality. WHAT YOU GET In this program you will get access to: 6 Live group explosion training sessions that show you how to plan, create and launch your audience growth blueprint for your podcast. These sessions include Q&A opportunities so you can get your questions answered. This is a $1,497 value. Lifetime access to the recordings of the presentations in video and audio form just in case you miss any live sessions. This is a $1,497 value. Access to a full, online toolkit containing worksheets, checklists and other tools to show you how to organize your audience growth blueprint, execute your plan in just a few minutes a day, and methodically grow your downloads. This has a value of $497. Membership in the private Audience Explosion Blueprint Facebook group as another place for you to ask me questions. This will also help you get feedback, connect with others and develop new audience attraction ideas. This is valued at $497. PLUS GROW IMPLEMENTATION Daily e-mail reminders during the program to help you consistently take action for 15 minutes each day to execute your blueprint. You will receive an e-mail from me everyday over the 6 weeks that will tell you exactly what to do. No guessing. This has a value of $497. A 30-minute, one-on-one call with me to ensure your blueprint is clearly defined and efficient. It is valued at $250. You also get all future calls, updates and versions of the program. Whenever I teach the course again live, you're welcome to join at no cost. Whenever I update the course, you get access at no cost. This is like taking the course again whenever you'd like. This is lifetime access. It is a value of $1,497. That is a total value of $6,232. It sells for $997. But, I'm going to give you the opportunity to get into the program for a great deal for a limited time. ARE YOU READYTO GROW? Are you ready to get serious about growing your podcast? I also want to give you a few bonuses to make it even easier. Bonus #1: Audience Growth Toolkit ($191 value) You get help you create powerful, effective interviews. Bonus #2: Creating Powerful & Unique Podcast Interviews Course ($97 Value) One more bonus for you. What if you go through the Audience Explosion Blueprint, but you still have questions unique to your situation? Let me give you more help. Bonus #3: A one-on-one call with Erik K. Johnson ($250 Value) If you take advantage of the Audience Explosion Blueprint program by December 27th along with all the bonuses, I will give you a one-on-one coaching session with me as a gift to ensure you are on the right path and answer any specific questions you may have. LIMITED TIME After December 27th, the price goes back to $997 and you'll miss the start of the live calls. Total value is $6,770. Enrollment for the Audience Explosion Blueprint is typically $997. I want to give you an exclusive deal today. If you are ready to grow your audience and leverage that attention to make money with your show, it won't cost you $997. You can enroll in the Audience Explosion Blueprint by December 17th for a great deal. I can't give it here, because this podcast will be live for years. So if you want to see the deal, head to www.PodcastTalentCoach.com/audience. Sign up now. The next live classes start on January 12th. The deal goes away on December 27th. You can spend a lot of time learning by trial and error. Or, you can fast track it by joining me in the Audience Explosion Blueprint and make it quick and easy. This program is for podcasters who are willing to consistently take action a few minutes a day to follow a simple plan and work to grow their podcast. This is not for those who expect to build their audience to thousands of listeners in just a few days, like a "get rich quick" scheme. If you take action like we discussed, you will have your blueprint to grow your audience in six weeks. I walk you through all six steps in the Audience Explosion Blueprint. The Audience Explosion Blueprint classes start in January. However, this opportunity is only open until December 27th. We need to get everyone plugged into the portal, ready to kick off the program, and working on the pre-work for the course. Enrollment is online at www.PodcastTalentCoach.com/audience. GUARANTE Of course, I will give you a guarantee. I'll give you a 30-day money back guarantee. If you get into it and within the first 30 days you realize this isn't for you, I'll give you your money back with no questions. What do you have to lose? You want to build your audience and make money with your show. Let's get started. What would it mean to your income if you could increase your audience in a step-by-step way? Not only that, but your ideal clients actually subscribe and ask to hear from you every week? This is like a weekly webinar with subscribers and a built-in audience. What would that do to your income? You heard the stats. Podcasting could double in the next 5 years. 106 million people in the U.S. alone have listened to a podcast in the past month, and it is only getting bigger. Now is the time to up your game. Visit www.PodcastTalentCoach.com/audience to sign up. Take advantage of the Audience Explosion Blueprint. Let's get your blueprint built in the next 6 weeks. I can't wait to help you go to the next level. I am excited to begin working with you and can't wait to see what you accomplish and the clients you attract. Let me show you the step-by-step process and give you the accountability you need. Visit www.PodcastTalentCoach.com/audience to enroll, and I'll see you there. Until next week, remember to always tell the truth, always make it matter and always have fun. See you next time.

Unlocking the Secrets of Podcast MonetizationSo many webinars are boring, and let's face it you never watch those replays. What is the answer? A laser-focused workshop that helps you take the steps to come up with a strategy for your show. It's happening on December 17th see https://podcasttalentcoach.com/sopYou will build your monetization strategy in three hours. The workshop is limited to 12 participants to ensure you get lots of help. The organizer is Erik K Johnson ( the Podcast Talent Coach ). Erik has over 30 years of radio, and is also the co-host (with me) on the Podcast Review Show.Today We Talk AboutThe biggest challenges podcasters face.1:49 The four steps of the sales process.4:12 Why I'm only allowing 12 people in the workshop?How many webinars have you put into use to actually move your business forward?For more information about the workshop CLICK HERE.Are You Making This Podcast Mistakes That is Costing You Sales?I'm seeing more and more of my coaching clients that are sending their listeners to the very basic website from their media host when all the "magic" of products and services along with newsletter sign-ups are on their own website. Treat each episode like a blog post and take your episode description and post it on your website and then embed the player into that post (along with buttons to subscribe and follow). The magic is happening on YOUR website. When people link to it, it may boost YOUR SEO, and it may then increase your time on site (which Google pays attention to). If you're not sure what I'm talking about you can "pick my brain" as I am not doing coaching without calendars. See daveinyourpocket.comMentioned In This ShowSchool of PodcastingMentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session

On this episode, I want to give you five podcasting strategies that will help you attract high-ticket coaching clients for your business. This week, I received an email from Nena Hart. She wants to use her podcast to attract her ideal coaching clients. Nena writes ... I am really struggling to make some crucial decisions to move forward with the content. The content has been a sticking point from the beginning. I don't feel like I have a solid starting point or focal point for the content? I feel like interviews would bring more interest and value than me just talking, but I can't figure out the right questions and how to tie the interview in? Nena's audience is nurses who are either wanting to make more money, learn about the nontraditional job options or start their own businesses. She wants to bring awareness to other options and what other nurses are doing to encourage and empower. Many podcasters face the same challenge. When podcasters come to me for a strategy call they ask, "How do we use our content to turn listeners into clients?" Before we jump into the five strategies you can use, I want to invite you to join us in the Audience Explosion Blueprint. This program will help you build an audience of potential coaching clients who are ready to buy. AUDIENCE EXPLOSION The Audience Explosion Blueprint is a live, 6-week group coaching program that will not only show you the steps to grow your audience and monetize your podcast in 6 weeks or less, but help you implement the plan. So many podcasters try to determine the characteristics of their audience rather than attracting the audience they want. You want to fill your audience with your ideal clients, show them what you do and invite them to work with you. That's what we do in the Audience Explosion Blueprint. We create a steady stream of coaching clients that love what you do and want to work with you. You can get the full details at https://podcasttalentcoach.com/audience. PROGRAM DETAILS In the program, you will get access to … 6x weekly live online classes with Erik K. Johnson to fill your audience with ideal coaching clients ($1,497 Value) Lifetime access to the recordings of the 6 weekly live online classes with Erik K. Johnson to revisit anytime you would like ($1,497 Value) Access to Audience Explosion Support Group to ask your questions and get feedback and support to successfully create a profitable podcast ($497 Value) Access to a comprehensive library containing worksheets, checklists and other tools to show you how to organize your audience growth blueprint, execute your plan in just a few minutes a day, and massively increase your downloads. ($497 Value) Information alone doesn't create transformation. Implementation will create transformation. So, you get daily e-mail reminders during the program to help you consistently take action for 15 minutes each day to execute your blueprint. ($497 Value) A 30-minute, one-on-one call with Erik K. Johnson to ensure your blueprint is clearly defined and efficient. ($250) Access to all future calls, updates and versions of the program ($1,497) Bonus #1: Creating Powerful & Unique Podcast Interviews course ($97 Value) Bonus #2: Audience Growth Toolkit course ($191 Value) Bonus #3: Additional one-on-one call with Erik K. Johnson ($250 Value) The total value if you were to buy each piece individually (which you can't) would be over $6,000. Our live coaching calls start soon. You can get all the details and enroll today at www.PodcastTalentCoach.com/audience. COACHING CLIENTS Let's talk about five podcasting strategies you can use to turn your listeners into coaching clients. Imagine being able to have a conversation with your ideal customers on a weekly basis. In addition to that, your ideal clients request to have that conversation every week. How great would that be? A podcast makes those conversations possible when your ideal clients subscribe to your podcast. We just need to attract the right people. Podcasting is an amazing opportunity to tell your stories and build know, like and trust. Facts tell, and stories sell. If you structure the show properly, your podcast can be an amazing marketing tool to drive your business and grow your revenue. You build trust every week with your show. Podcasting allows you to demonstrate your authority to your prospects and invite them to become clients. You can also grow your influence by getting interviewed on other podcasts. Here are five podcasting strategies that will help you attract high-ticket coaching clients for your business. You can use one or all to reach all new levels. TALKING HEAD A "talking head" is a podcast featuring a solo host. This style of podcast allows you to share your information and expertise. PODCASTING SECRET: Build know, like and trust. The stories and examples you share on your podcast allow your listener to get to know you. Friendships are built through revelation. The more you reveal about yourself through stories, the more your audience gets to know you like a friend. Then, develop like and trust over time. BE THE INTERVIEWER Interviews allow you to create great content without doing all of the work required for a presentation delivered on a talking head episode. PODCASTING SECRET: Leave room to demonstrate your expertise and share your stories around the conversations with your guests. You can use three different methods to attract high-ticket coaching clients with your interviews. GET INTERVIEWED When you are interviewed on other podcasts, you get exposed to new audiences. PODCASTING SECRET: When the host asks you how listeners can find you, answer with one, single, focused call-to-action. Listeners get lost in a laundry list of choices. Instead, offer listeners your lead magnet to get them on your email list. You can then invite them to listen to your show and build the relationship. This high-ticket coaching client attraction strategy works best when you find podcasts already speaking to your potential coaching clients. DEMONSTRATE YOUR COACHING Share a bit of a coaching session with a current client as an episode. Demonstrate the transformation you offer your clients to listeners who might become your high-ticket coaching client. PODCASTING SECRET: The best interview to launch a product or service features someone who has been helped by using the product or service. Get that person to tell their story of transformation. This strategy gives you the opportunity to demonstrate your coaching style and expertise. It is sort of a test drive for your potential high-ticket coaching clients. VISIBILITY Many coaches say, "I don't have time for a podcast." Repurpose your content on YouTube! PODCASTING SECRET: Different people consume content in different ways. Give them options. Begin by creating the video of your show. Then, strip the audio for your podcast. You get twice the visibility without doubling the amount of work required to create it. NENA With Nena, which would be the best structure for her show to allow her to attract the nurses she can help with her coaching? Nena Hart is a member of my Podcast Fast Blueprint program. As she launches her show, she wants to ensure she has built the right foundation to attract her ideal coaching clients. She has come to me to help her structure her show and content to make sure she is headed in the right direction. If you are using your podcast to attract your ideal coaching clients, you're going to love this interview. It is packed with tips to build a strategy that turns listeners into coaching clients. Big thanks to Nena for allowing me to share this coaching session with you. Enjoy our coaching conversation. GROW YOUR AUDIENCE If you are ready to fill your audience with your ideal coaching clients, join us for the Audience Explosion Blueprint. The 6-week live coaching program begins soon. You can beat this price. Check it out at https://podcasttalentcoach.com/audience. Thanks for being here again this week. I can't wait to see you inside the Audience Explosion Blueprint coaching program. Until next week, remember to always tell the truth, always make it matter and always have fun. We'll see you next time.

There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting. Erik has been near the top of the radio ratings since 2000. He has also coached many others to do the same with even greater success. He is a nationally recognized talent coach, on-air personality, and radio program director. The post #112 – Erik K. Johnson on Why Authors Should Produce Podcasts first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Mentioned in this episode RXJumpstart.com with Don Baarns Whisper Room https://whisperroom.com  Studio Bricks https://studiobricks.com  Podcast Review Show with Dave Jackson and Erik K. Johnson https://www.podcastreviewshow.com/the-pharmacists-voice/  ✏️Fill out listener feedback survey: https://bit.ly/3x7sSKG 

Today Dave Jackson from the https://www.schoolofpodcasting.com (School of Podcasting) and Erik K. Johnson from http://www.podcasttalentcoach.com (Podcast Talent Coach )take a look at https://www.thepharmacistsvoice.com/ (the Pharmacist's Voice) hosted by Kim Newlove. Here is the description of the podcast: The Pharmacist's Voice Thttps://www.thepharmacistsvoice.com/ (he Pharmacist's Voice) Podcast is a weekly, journey-style podcast about Ohio pharmacist Kim Newlove's career change from pharmacist to voice actor. She alternates solo shows and interview shows. The solo shows are about her career change, and the interview shows feature a variety of people who use their voices to advocate, educate, or entertain. What We Liked About the Show Kim does a good job explaining why the guest is on a show and has a clear idea of who should (and shouldn't be on her show). Kim does a good job of bringing the guest back on topic. Her audio sounds great. Her website is a PHENOMENAL example of someone who has a business AND a podcast and doesn't bury the podcast while keeping the business front and center. Some Things That Could Use Some Tweaking Kim is a voice actor, so her diction is perfect. Towards the end of the show, we conclude that when she slows down the speed of her talking it makes it appear that her diction and delivery is a bit stiff. Her demo is amazing and filled with energy. We want more of that. While Kim's website does a great job of promoting her business, she barely mentions her services in the podcast. She does ask people to visit her website but could boost this effort by explaining why. We provide a few examples of how to tie her business into her podcast. Conclusion As a journey podcast, Kim's podcast has already resulted in her getting some voice work. With 100 episodes under her belt, she is doing a lot of things correctly. He website is a great website where everything appears planned, and her brand just oozes professionalism. We wish her all the best. Check out her show at https://www.thepharmacistsvoice.com/ (https://www.thepharmacistsvoice.com/) Mentioned In This Episode Get Your Show Reviewed at https://www.podcasterviewshow.com/reviewme (https://www.podcasterviewshow.com/reviewme) Find Dave at https://www.schoolofpodcasting.com (https://www.schoolofpodcasting.com ) Find Erik at https://www.podcasttalentcoach.com (https://www.podcasttalentcoach.com) Buy us a Coffee at   https://www.buymeacoffee.com/davejackson (https://www.buymeacoffee.com/davejackson)

Today Dave Jackson from the School of Podcasting and Erik K. Johnson from Podcast Talent Coach take a look at the Pharmacist's Voice hosted by Kim Newlove. Here is the description of the podcast: The Pharmacist's Voice The Pharmacist's Voice Podcast is a weekly, journey-style podcast about Ohio pharmacist Kim Newlove's career change from pharmacist to voice actor. She alternates solo shows and interview shows. The solo shows are about her career change, and the interview shows feature a variety of people who use their voices to advocate, educate, or entertain. What We Liked About the Show Kim does a good job explaining why the guest is on a show and has a clear idea of who should (and shouldn't be on her show). Kim does a good job of bringing the guest back on topic. Her audio sounds great. Her website is a PHENOMENAL example of someone who has a business AND a podcast and doesn't bury the podcast while keeping the business front and center. Some Things That Could Use Some Tweaking Kim is a voice actor, so her diction is perfect. Towards the end of the show, we conclude that when she slows down the speed of her talking it makes it appear that her diction and delivery is a bit stiff. Her demo is amazing and filled with energy. We want more of that. While Kim's website does a great job of promoting her business, she barely mentions her services in the podcast. She does ask people to visit her website but could boost this effort by explaining why. We provide a few examples of how to tie her business into her podcast. Conclusion As a journey podcast, Kim's podcast has already resulted in her getting some voice work. With 100 episodes under her belt, she is doing a lot of things correctly. He website is a great website where everything appears planned, and her brand just oozes professionalism. We wish her all the best. Check out her show at https://www.thepharmacistsvoice.com/ Mentioned In This Episode Get Your Show Reviewed at https://www.podcasterviewshow.com/reviewme Find Dave at https://www.schoolofpodcasting.com Find Erik at https://www.podcasttalentcoach.com Buy us a Coffee at   https://www.buymeacoffee.com/davejackson

Do you want to know how to use podcasts to spread your message to the world? Listen as podcasting guru, Erik K. Johnson shares how to harness powerful ways to improve your podcasting skills. In this week's powerful episode "How to Best Use Podcasts to Spread Your Message to the World" you will discover: Why authors need a podcast to build credibility How to choose the right podcasting model that fits your personality How to grow your business using podcasts How you can make an interview really powerful and meaningful Essential "must-do's" to be a great podcast guest What you need to know about the future of podcasting And a whole lot more Get some mindset magic: http://yourexpertmindset.com

In this episode, I talk about some of my podcast stats, previous episodes, some of my favorite things about the podcast, some of my least favorite things about the podcast, what I have learned in 100 episodes, and what's next. Mentioned in this episode Libsyn is my podcast hosting platform.  They provide my stats. Ticket to Ride Board Game and iPad App Pronounce Drug Names Like a Pro Online Course National Podcast Post Month Challenge (NaPodPoMo) Feedback Survey (Google Form) https://bit.ly/3x7sSKG Podcast Review Show with Dave Jackson and Erik K. Johnson https://www.podcastreviewshow.com Episode 69 of The Pharmacist's Voice Podcast, re:  Microphones Stats (as of June 9, 2021) Top four downloaded episodes

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content.  Sponsor: School of Podcasting Get your podcast off the ground, sounding professional, without spending money on equipment you don't need by using the step-by-step tutorials, the private Facebook Group (filled with brilliant podcast minds) and live group coaching. There is a 30-day money-back guarantee when you go to www.schoolofpodcasting.com/join The Generic Show Introduction Welcome to (show name) where we (what you do) so that you can (benefit of listening) our website is (website address). Then introduce the episode, and if you can explain why people should listen to you, throw that in as well.  Smooth Transactions Don't Happen By Accident When I do the Podcast Review Show with Erik K Johnson so we both can see the points each person wants to make. If needed we loft up a "softball" comment so the person can make their point. Consequently, when I see we have hit all the bullet points I don't have to ask, "Are you ready to move on."  James and Sam on Podland do a great job of organizing the many topics they cover into stories that easily transition from one to the next. They transition into interviews by providing just the information that resonates with the listener (do we really need their whole LinkedIn bio? No!) and consequently when the show is over I find myself asking, "Already?" It just flows nicely. This doesn't happen by accident. When you have multiple segments take some time to think about how you are going to transition from one to the other. If you don't do this, it's not the end of the world, but it is often the little things that separate good from great. It's the little things that other people don't take the time to do that can really set you apart.  I actually use transition music (SHORT music) to signal my audience that we're moving to a new topic. The bottom line is it is YOUR SHOW and you can do WHATEVER you want. Don't let this stop you from creating your show because it's not "perfect."When in doubt ask someone (not related to you) for feedback and/or do what feels right to you.  Three Levels of Content I read the ebook The Creator's Compass from Jay Acunzo and I loved it. It really made me think, and it's pretty creative. Here is one thing that made me go, "Oh yeah, that is better." Level 1 Content You have some gold. (You drop facts in their lap) Level 2: What Could Happen Here’s some gold. You have some now. And because you have some now, you can do all kinds of things: create some jewelry to feel beautiful or make someone else feel beautiful, etc Level 3: Your Opinion When you say the phrase, "I think" you take all the information, all the pros and cons and insights you have, and put them into an opinion.  Everyone will have their own opinion and that makes your show different than anyone else's sow.  Coming Soon: Dissecting Hot Ones on YouTube Hot Ones is an amazing show, with AMAZING questions.  Mentioned In This Episode Podcast Review Show  School of Podcasting  Podnews Podland The Creator's Compass from Jay Acunzo Uncomfortable Conversations with a Black Man Kindle and Audible

Apple Is Launching Subscriptions Here is what we know: In the US, it's $19.99 a year to participate Your show is only available in the Apple podcast app but it's not exclusive. You can set your monthly and yearly subscription price, and signing up will be super easy. You can offer a free trial along with a freemium model (some free episodes and some paid). The first year a person subscribes Apple takes 30% of the revenue from that listener, the second year of their subscription they take 15. Apple will host your files and choose the output format. Stats on your downloads for the subscribers will come from Apple. When you sign up for a "regular" podcast you need to choose the one with an RSS feed. Apple is having MAJOR difficulties this week and as I write this my dashboard has been reading "We're setting up your account. This could take a few hours. When we're finished, you can start adding new shows" since 4/21 (it's 4/25 as I write this). If you're on Anchor and you let Anchor submit your show, you will need to get your show under your Apple ID. Check out Apple's site The Math of Subscriptions Let's look at a podcast that is getting 150 downloads on every episode (after 30 days).  If you have 150 downloads per episode. The typical percentage of people who will take action is 3%. This would mean 4.5 people which I will round up to 5. If you charge $5/month that is $25 (Five people at $5/month). Apple is going to take 30% ($7.50) and leave you with $17.50 With this in mind when you start thinking of bonus content, and the effort it takes, you need to ask yourself is this worth $17.50. In the same scenario your take-home pay is: Glow.fm: $23.93 Supercast: $23.64 Patreon (8%): $22.88 Apple: $17.47 Is It Worth It? All the extra work, how long is it going to take? You need to answer that question. If you spend four hours a month creating additional content, you want to take that $17.50 per month you are making from subscribers and divide by four hours to get $4.38per hour. Is missing time with your family, your sanity, your health, with it? What We Don't Know About Apple Subscriptions Are they going to release Apple podcasts on Android? This seems like something they should be doing. Is it $20 per year (US) or $20 per year per country? IMHO, this is $20/year (US) for all countries. When I started to sign up last night Apple wanted to charge me $20 My Podcast Reviews Adds Follow Pages On episode 709 Interviewed Daniel J Lewis from My Podcast Reviews (which is ONE place to get ALL of your reviews in ONE place from ALL Countries). Now they have added an easy way to get people to subscribe/follow your podcast (which really is something you want them to d0. You can see it live in action at www.schoolofpodcasting.com/follow For more information check out My Podcast Reviews (aff link) Podpage Has Added Multiple Updates I interviewed Brenden from Podpage.com on episode 728. That was after Podpage first launched. If you need more than your "built in" website from your media host, but don't need all the complexity from something like WordPress, Podpage is for you. They've added features such as: Free voicemail Episode signatures (default text that is placed at the bottom of every episode A place for transcripts Multiple templates, more color options, and eCommerce Better search (which s great as WordPress search is awful) Email list building tool Check out my free course at www.schoolofpodcasting.com/learnpodpage Tidycal Adds Zoom Integration If you need a tool to help schedule guests or consulting clients, Tidycal allows you to create free (or paid) appointments and now it automatically creates a zoom meeting. It also integrates with Paypal, and Google Calendar. Currently, you can purchase LIFETIME access to the tool for $20 (no monthly fees).  Check out Tidycal Get Your Podcast Audited By Two Consultants Want some honest feedback on your show? Check out the Podcast Review Show where I and 30 years radio veteran Erik K Johnson go over your show, your website, and your goals to help you do more of what is working, and tweak anything that is not. Check it out at Podcastreviewshow.com/reviewme Ready To Start Your Podcast? Join the School of Podcasting and get access to: Step by step tutorials Live group coaching Private Facebook Group Priority Email Support. Go to www.schoolofpodcasting.com/join

My guest today needs no introduction. In fact, he’d probably prefer it that way. Sure he’s in the Podcast Hall of Fame, runs serval successful podcasts, has helped countless podcasters get their start with his company School of Podcasting, and is pretty much a legend in the space but as you will see he is an advocate for getting into what he calls the “meat and potatoes” — meaning lead with value, not a long introduction.Here are some highlights from the show:Common mistakes with Intros that create a bad first impressionThings that make him throw up in his mouth (just a little bit)Interviewing strategies How to get real feedback, not "mom feedback"How to “fan the flames” and personally connect with your audienceIdeas for monetizationLighting round to get a snapshot into his favorite tools and platformsLinks and Resources:00:15 School of Podcasting00:24 "Live with values, not a long introduction"03:40 Erik K. Johnson07:07 Blue Yeti Mic08:04 Anchor09:30 Conan O'Brien's Advertisers19:01 Eric Nuzum Book - Make Noise19:07 "If you have somebody on your show figure out what's the one question that only they can answer"34:27 Loom Tool35:13 Jessica Rhodes podcast38:25 "Great interviews are based on great listening"42:08 Profit from Your Podcast Book49:05 Membership Academy49:45 Freshdesk 49:57 Geniuslink tool50:45 Buy Me a Coffee Tool51:24 Storyworthy book53:30 Podcast Review ShowDave's new book just released: Profit From Your PodcastHis podcasts:Ask the Podcast CoachPodcast Rodeo ShowPodcast Review Show

Glenn "The Geek" Hebert and Jamie Jennings have been doing a ninety-minute daily show Horses in the Morning since 2010. If you listened to the show 24 hours a day it would take you 150 days to listen to all the episodes. That is a HUGE amount of work along with finding sponsors, booking over 6000 guests, facilitating contents and more. Today they share their secrets to longevity while keeping their sanity. Horses in the Morning is part of the Horse Radio Network. Quick Housekeeping 01:07 Answers for the Question of the Month 01:30 Vote For School of Podcasting at Podcastawards.com Surviving and Thriving After 2500 Episodes 06:54 How Did You Find Each Other 08:01 Shaping the Concept 10:54 What have you tried that didn't work? 12:29 6000 Guests Over the Years 16:10 Radio vs Podcasting 18:16 Handing Bad Days 20:43 How do you keep finding new content? 24:25 Because of My Podcast Story 25:58 Interacting With Patons 28:19 How Have You Gone This Long and Stayed Sane? 33:43 Glenn Knows Where the Episode is Going 34:41 Bring Your Passion 35:38 Don't Quit on a Bad Day 37:11 Tips for Wanna Be Podcasters 41:25 Bloopers Main Take-Aways Glenn and Jamie only promote products that they would use. Consequently, 98.5% of their listeners buy those products.  They use the Patreon account to allow their listeners to get closer (and appear) on the show.  They put hours into show prep and know exactly where the show is going.  They keep trying new things to keep the show fresh.  Some of their best segments "just happened." They never talk except on the show so they don't have to recreate conversations in their episodes. Question of the Month What is your favorite episode of your podcast and why? Answer by 7/24/20 at www.schoolofpodcasting.com/question Ready to Start Your Podcast? Join the School of Podcasting worry-free with a 30-day money-back guarantee and get access to step by step tutorials, live group coaching, and a private Facebook group filled with brilliant podcasting minds. You also get direct access to Hall of Fame podcaster, Dave Jackson via priority email support and when needed video conferencing. Join today at www.schoolofpodcasting.com/join Need Some Honest Feedback on Your Show? Get your show reviewed by 30-year radio veteran Erik K Johnson, and 15-year podcasting veteran Dave Jackson in addition to getting exposure on the Podcast Review Show. We go over every inch of your podcast, your website, your goals, and make sure they are in alignment with your content to deliver maximum results. Get reviewed today.

In this episode, Shelley talks to Erik K. Johnson, the nationally recognised talent coach, on-air personality, radio program director, and host of Podcast Talent Coach. Join Shelley and Erik as they talk about career changes, podcasting, creativity, and positive changes. ERIK’S TOOLS FOR POSITIVE CHANGE: Checklists Pen to paper connection/a creative process Weekly evaluation on how to move life forward Do what you love Control what you can control 01:08 Erik’s inspirational story of positive changes. 04:44 When are you going to get a proper job? 05:33 When your job loses the romance that first attracted you. 06:54 How you can start your own podcast. 08:51 The biggest mistakes that new podcasters make. 10:20 How to handle negative feedback. 11:13 When Imposter Syndrome strikes. 11:58 The importance of being authentic. 14:14 The reason you do not like your voice. 16:46 Why you shouldn’t aim for perfection. 17:56 How do you turn a podcast into a business? 21:16 What makes Erik’s Podcast Talent Coaching different to other podcast experts. 24:20 The connection between architecture and radio. 26:06 Why it is important to create positive changes in your life. 26:40 Erik’s tools and techniques. 27:45 Erik’s positive affirmations and sayings. ERIK’S LINKS Website: https://podcasttalentcoach.com/ Facebook Page: https://www.facebook.com/PodcastTalentCoach/ LinkedIn: https://www.linkedin.com/in/erikkjohnson/ SHELLEY F. KNIGHT SOCIAL MEDIA LINKS Donate to the podcast: https://shelleyfknight.com/donate Facebook: https://www.facebook.com/shelleyfknight/ Instagram: https://www.instagram.com/shelleyfknight/ Website: https://shelleyfknight.com/ Subscribe to newsletter: https://shelleyfknight.com/subscribe/ Subscribe to Shelley F. Knight YouTube channel: https://www.youtube.com/channel/UCWXk0XDA3tHSwrv2cJg-zWg Buy Positive Changes: A Self-Kick Book: https://shelleyfknight.com/buy Support Positive Changes: A Self-Kick Podcast by donating to their Tip Jar: https://tips.pinecast.com/jar/positive-changes-self-kick-pod

You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to LinkedIn here are some fun facts: LinkedIn started on May 5, 2003 LinkedIn has 332 million members 2 new users join every second 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months ) 107 million users are in the USA alone The average time a user spends on LinkedIn is 17 minutes per month 25 million LinkedIn profiles are viewed every day One in three professionals on the planet are on LinkedIn You can increase your LinkedIn views by 11 times by including a photo 41% of users visit Linkedin via mobile 56% of members are male 44% of members are female 30,000 long-form posts are published on Linkedin every week 13% of LinkedIn users don’t have a Facebook account 59% of Linkedin users don’t visit Twitter LinkedIn users spend 26% of their time on LinkedIn using the mobile app  source https://www.jeffbullas.com Interview With Karen Yankovich Karen built her multiple 6-figure businesses by learning how to blend high-touch relationship-based marketing with practical business online savvy, and she brings that success to her clients as well. Her mission is to empower entrepreneurs to build highly profitable businesses doing what they love, all while making an impact. Connect with Karen on LinkedIn Check out her Good Girls Get Rich Podcast Check out her free training at wwwfreelinkedinworkshop.com 07:04 Karen Yankovich Interview 08:00 Facebook vs LinkedIn - The Difference? 09:00 Connect or Not Connect with Everyone? 11:01 Top LinkedIn Mistakes 13:24 What Can Podcasters Use LinkedIn For? 15:00 Your LinkedIn Profile 16:55 Articles Vs Posts 18:13 LinkedIn Sales Navigator 20:52 What Does LinkedIn Mean By Active? 21:25 How much time does it take to see results? 25:03 Who is Your Audience? 26:30 The benefits of clarity 28:35 What was the thing that stopped you from publishing? 29:19 Best Feedback from your podcast 30:18 Best LinkedIn Story 32:30 What Does Karen Offer? 38:03 Question of the Month My Main Takeaways Here again, we hear how Karen has a clear idea of WHO she is talking to and trying to reach.  LinkedIn is not magic, but it helps you build relationships. Relationships can be magic Don't just contact people and connect to make your numbers grow. You should have a plan. Start a conversation.  Do your homework and know who you are contacting so that first impression is a little warmer.  Get Some Honest Feedback on Your Podcast Dave Jackson (15 years in podcasting) and Erik K. Johnson (30 Years in radio) will listen to your show, listen to the goals of your show, evaluated your website, audio quality, flow on content and let you know what you're doing right (so you can do more of that) and give you tips on how you can "polish" some parts of your podcast.  For more information see www.podcastreviewshow.com/reviewme  Check out previous shows in Apple and Google We Are Podcast Online Event www.wearepodcast.com Question of the Month I'm becoming obsessed with focus groups thanks to watching the TV Show The Profit on CNBC. I see people who are starting to market their show (or wonder why it may not be growing as fast as they want) and it always appears there has been a lack of honest feedback from people you feed would enjoy your show (your target audience). For May the question is again somewhat open-ended. The topic? Focus groups. Did you assemble any feedback? Would you be interested in getting feedback on your show? If you were to start one, do you have any ideas or insights? Send in your answer by May 22nd, 2020 at www.schoolofpodcasting.com/question be sure to mention your podcast and website.  Dave's Podcast Half Time Newsletter Get insights into new tools, podcast news and more (unsubscribe any time) See www.schoolofpodcasting.com/newsletter Ready to Start Your Podcast? Check out www.schoolofpodcasting.com/start

Erik K. Johnson teaches coaches, consultants and content creators how to attract their ideal clients by using a podcast to demonstrate their expertise. He has been near the top of the radio ratings since 2000. With his company Podcast Talent Coach, Erik has also coached numerous podcasters to even greater success and national recognition.

I thought it would be a good idea for Radio Personalities (DJs) to have a podcast. I know that they often lose their jobs due to the consolidation of stations, automation, genre changes, and more. However, I only thought it was a good idea. I didn't know because I only know to podcast, Erik K. Johnson is the Podcast Talent Coach and co-host of The Podcast Review show and he's been in radio 30 years and is a program director for iHeart Media. So I asked Erik for his opinion and he gave me three reasons radio personalities should have a podcast Note: Most of this post was transcribed from the recording, so when you read "We" it's Erik and iHeart (not Erik and myself). Three Reasons Radio DJs Should Have Their Own Podcast Built-in Demo Freedom To Talk About Whatever You Want Develop a Deeper Brand Be sure to read the contract and know what you're signing.  Mentioned in this Episode Thanks to: Arnie from www.footballhistorydude.com Steve Stewart from www.stevestewart.me Brande Ushio from https://fandompodcast.com/ Table of Contents 1:43 Focusrite Studio Makeover 3:46 Revisit Bad Audio 5:26 Three Reasons Radio Personalities Should Have a Podcast 17:07 Say No to Puke Voice 19:53 Question of the Month   Ready to Start Your Podcast See www.schoolofpodcasting.com/start  

Today I play a portion of a conversation I had with Erik K Johnson who is the Podcast Talent Coach, as well as a co-host with me on the Podcast Review Show. I asked Erik (who is a program director for iHear) verifies my idea on Radio Personalities/DJs creating podcasts to boost their own audience and brand.  Three Reasons Radio DJs Should Have Their Own Podcast Built-in Demo Freedom To Talk About Whatever You Want Develop a Deeper Brand Be sure to read the contract and know what you're signing.  Need Help Starting a Podcast? Let me help you. Schedule a coaching session today

Today we talk about creating great content that people will share, and take a slightly deeper dive into the topic by looking at WTF by Marc Maron. When I reverse engineered the content I consumed, I noticed that no matter if its a book, magazine, TV show, or movie, whatever I'm consuming: Made me laugh Made me cry Made me think Made groan Educated me Entertained me. Ingredients in a Good Podcast When I look at other elements that make a good podcast they: Allow you to see the vulnerable side of the host or guest. Have a  host with great listening skills. Include "Behind the Scenes" information that you can get anyplace else. Include great follow up questions that reflect what the listener would ask. Know your audience. Create a focus group of listeners who will provide honest feedback. The courage to say things that will draw them closer to their target while separating them from some. Make me wonder what is going to happen next? Table of Contents for Episode 705 00:00:45.775 Boston Reflections 00:02:23.525 Because of My Podcast 00:07:29.325 If You Content Is Shunned By the Media 00:14:07.300 schoolofpodcasting.com/start 00:15:35.900 Question of the Month 00:16:09.500 What Made This Episode Good? 00:25:49.150 Being Vulnerable 00:29:20.175 Adding A Tease 00:29:59.475 Sharing Stories 00:31:16.225 What Was That Like? 00:32:50.800 Raw Emotion is Moving 00:34:43.875 A Great First Question 00:37:20.550 Technology Issues 00:38:28.850 Why Did They Leave it In? 00:39:17.700 Podcasting Boost Your Confidence 00:39:57.783 Great Follow Up Questions 00:40:49.291 Know Your Guest - Know The Show 00:44:33.712 Bloopers Because Of My Podcast: Fred Castenada Fred from the Podcast Reporter podcast heard about with a military background and podcast and reached out. Because Fred has a podcast they've connected and found out they both served in the 82nd airborne. Question Of the Month NOT PODCASTING YET? What do you feel is stopping you from starting your podcast? ALREADY PODCASTING? What are you going to do differently this year and why? I need the answers in by January 24th, 2020. Go to www.schoolofpodcasting.com/question to leave your answer. Mentioned In this Episode Join the School of Podcasting Erik K. Johnson's episode on creating a good tease. Robbie Samuels On the Schmooze Podcast ( great first question) Marc Maron's WTF Podcast. The episode with BRAD PITT & LEONARDO DICAPRIO Ed Sullivan's Sonic Cupcake Audio Editing The Cigar Authority Podcast. Which Dave uses to promote 2 Guys Cigars Check out the Studio 21 Cafe where they record the podcast. AMAZING

A brief preview of the upcoming full episode, featuring upcoming topics—plus word dissections, a book club recommendation of Powerful Teaching: Unleash the Science of Learning, an external review of this podcast, and the TAPP app! 00:19 | Topics 01:49 | TAPP app 13:24 | Podcast Review Show 17:25 | Sponsored by HAPI Online Graduate Program 18:05 | Word Dissection 21:54 | Sponsored by HAPS 22:15 | Book Club 25:58 | Sponsored by AAA 26:13 | Staying Connected If you cannot see or activate the audio player click here. Questions & Feedback: 1-833-LION-DEN (1-833-546-6336) Follow The A&P Professor on Twitter, Facebook, Blogger, Nuzzel, Tumblr, or Instagram! Upcoming Topics 1.5 minute HAPS scholarships and awards Value of  these preview episodes My Nuzzel newsletter and why you should subscribe Featured: 3 Warnings I put into my A&P syllabus The safety advice I always give my students TAPP app 11.5 minutes All about the TAPP (The A&P Professor) app for mobile devices Plays episodes of this podcast Plus bonus material (PDF hanounds, images, videos) Free of charge Lots of great features and functionality Easy way to shared this podcast Even folks who don't know how to access a podcast can download an app Getting the TAPP app Search "The A&P Professor" in your device's app store iOS devices: my-ap.us/TAPPiOS Android devices: my-ap.us/TAPPandroid Kindle Fire: amzn.to/2rR7HNG Podcast Review Show 4 minutes Podcasting experts Dave Jackson and Erik K. Johnson reviewed The A&P Professor podcast. They liked some things and didn't like other things Listen to the full dissection here: podcastreviewshow.com/the-ap-professor/ YOUR feedback is also welcome! Sponsored by HAPI Online Graduate Program 0.5 minute The Master of Science in Human Anatomy & Physiology Instruction—the MS-HAPI—is a graduate program for A&P teachers. A combination of science courses (enough to qualify you to teach at the college level) and courses in contemporary instructional practice, this program helps you power up  your teaching. Kevin Patton is a faculty member in this program. Check it out! nycc.edu/hapi Word Dissection 4 minutes Syllabuses or syllabi, which is it? (retake of a classic segment from: 49 MORE Tricks for Retention & Success in Online Courses | Episode 22)   Sponsored by HAPS 0.5 minute The Human Anatomy & Physiology Society (HAPS) is a sponsor of this podcast.  You can help appreciate their support by clicking the link below and checking out the many resources and benefits found there. There are a bunch of 1-day regional workshops scattered all over the continent. There's probably one near you coming up this year (or next)! Anatomy & Physiology Society theAPprofessor.org/haps Book Club 3.5 minutes Powerful Teaching: Unleash the Science of Learning by Pooja K. Agarwal & Patrice M. Bain amzn.to/2O4ZPUe Special opportunity Contribute YOUR book recommendation for A&P teachers! Be sure include your reasons for recommending it Any contribution used will receive a $25 gift certificate The best contribution is one that you have recorded in your own voice (or in a voicemail at 1-833-LION-DEN) Check out The A&P Professor Book Club Sponsored by AAA 0.5 minutes A searchable transcript for this episode, as well as the captioned audiogram of this episode, are sponsored by the American Association for Anatomy (AAA) at anatomy.org. Searchable transcript Captioned audiogram  If the hyperlinks here are not active, go to TAPPradio.org to find the episode page. More details at the episode page. Transcript available at the script page. Listen to any episode on your Alexa device. Need help accessing resources locked behind a paywall? Check out this advice from Episode 32 to get what you need! https://youtu.be/JU_l76JGwVw?t=440   Tools & Resources  Amazon TextExpander Rev.com Snagit & Camtasia The A&P Professor Logo Items   Sponsors   Transcript and captions for this episode are supported by the  American Association for Anatomy. anatomy.org   The Human Anatomy & Physiology Society  also provides marketing support for this podcast.  theAPprofessor.org/haps   Distribution of this episode is supported by  NYCC's online graduate program in  Human Anatomy & Physiology Instruction (HAPI)  nycc.edu/hapi   Clicking on sponsor links  helps let them know you appreciate their support of this podcast!   Follow The A&P Professor on  Twitter, Facebook, Blogger, Nuzzel, Tumblr, or Instagram!   The A&P Professor® and Lion Den® are registered trademarks of Lion Den Inc. (Kevin Patton)  

The International Podcast Association was launched at Podcast Movement 2019. Today I talk with two members of the executive board Liz Covart of Ben Franklin's World and Glenn Hebert from the Horse Radio Network. Because of Our Podcast - We Lost 100 lbs 1:11 Emily Prokop and John Jominzu of the Hate to Weight Podcast announced on a recent episode that together they have lost a combined weight of 100lbs. Both say the support form their private Facebook group who cheer them on when they do good, and lift them up when they have a bad week has been a determining force in their weight loss success. I love this clip for: Showing the courage each week that reveals their success or failures The honest tears of joy that can't be faked The humble thanking of the group instead of taking credit for themselves. Check out their show at www.hatetoweight.com The International Podcast Association 06:10 We are joined by Liz and Glenn from the International Podcast Association who help explain: What is it? Why do we need it? Who is shaping it? What do they need from you? What do you need from them? How long will board members be active? How much does it cost? What is their first order of business? Why they chose to only use board members with no corporate ties at this point. If you haven't already, please visit www.internatinalpodcastassociation.org/survey 22: 55 Why podcasters are better communicators 28:14 What about the podcast puppies? 29:42 No Question of the month in September Podcast Review Show Prices are Going Up in October 33:24 If you want some honest feedback on every inch of your show, you need to move fast at www.podcastreviewshow.com as prices are going up in October. Currently, you get: Two on one consulting (two consultants Dave Jackson of the School of Podcasting and Erik K Johnson from Podcast Talent Coach) Review of your audio quality, your flow of content, your goals, your website, artwork, - everything Exposure on the Podcast Review Show podcast Exposure on the School of Podcasting YouTube Channel Work With Me Join the School of Podcasting or let me be your podcast mentor

Description: Being an engineer is challenging, but can be such a rewarding career. Every Friday, Mel & Dom will be sharing a beer with an engineer who will tell you all about their career and provide thoughts and advice for future engineers. If you are concerned or interested about the current and future life as an engineer, then this Podcast is for you. What We Liked: Overall it's a good conversation. The open is nice & clear “On a mission to shine a light and share a beer with our incredible heroes that are today's engineers.” The beer sound effects are a nice touch without being too cheesy. Some really good questions. What was the highlight of your career?” I love the quotes in the show notes. Nice touch with a video on the “about” page. The website looked good on the phone. Nice “be our guest” page on website. Suggestions For Improvement: Possible add a little more “ I'd like to hear what's in it for me.” into your introduction The guest had a great background and we would've loved to hear more stories. Maybe use “Why did you get into engineering” as a first question instead of “tell us about yourself.” Some of the custom fonts might be a little hard to read. Check Out Beer With an Engineer http://www.beerwithanengineer.com/ (www.beerwithanengineer.com) or coming soon the http://www.engineeringheroes.com/ (engineeringheroes.com) Get Your Show Reviewed You can have Dave Jackson from the School of Podcasting and Erik K Johnson from Podcast Talent Coach to go over your podcast, your website, and your goals from head to toe and get you doing more of those things you do well, and help you shine those things that need a little polish. Get your podcast reviewed by http://podcastreviewshow.com/get-reviewed/ (clicking here) https://youtu.be/jf10aiBOfv4

Description: Being an engineer is challenging, but can be such a rewarding career. Every Friday, Mel & Dom will be sharing a beer with an engineer who will tell you all about their career and provide thoughts and advice for future engineers. If you are concerned or interested about the current and future life as an engineer, then this Podcast is for you. What We Liked: Overall it's a good conversation. The open is nice & clear “On a mission to shine a light and share a beer with our incredible heroes that are today’s engineers.” The beer sound effects are a nice touch without being too cheesy. Some really good questions. What was the highlight of your career?” I love the quotes in the show notes. Nice touch with a video on the “about” page. The website looked good on the phone. Nice “be our guest” page on website. Suggestions For Improvement: Possible add a little more “ I’d like to hear what’s in it for me.” into your introduction The guest had a great background and we would've loved to hear more stories. Maybe use “Why did you get into engineering” as a first question instead of “tell us about yourself.” Some of the custom fonts might be a little hard to read. Check Out Beer With an Engineer www.beerwithanengineer.com or coming soon the engineeringheroes.com Get Your Show Reviewed You can have Dave Jackson from the School of Podcasting and Erik K Johnson from Podcast Talent Coach to go over your podcast, your website, and your goals from head to toe and get you doing more of those things you do well, and help you shine those things that need a little polish. Get your podcast reviewed by clicking here https://youtu.be/jf10aiBOfv4

Do you like your podcast but want to improve? If you want to make content that sounds great and is engaging, you'll need to get started (you've probably already done that). But you still need to do this one additional thing. I talked about it yesterday but today I'm going to use my show as an example and also share an insight that I was reminded of as I was listening to Erik K. Johnson's podcast - Podcast Talent Coach. Yesterday's episode: https://toptieraudio.com/7 Podcast Talent Coach: http://podcasttalentcoach.com Christian Podcasters' Summit: https://toptieraudio.com/summit Subscribe for Free: https://1000Podcasters.com    

Back on episode 655, we talked about how do you know if your show connects with your audience? That focused on making sure your content was great. Your podcast is a presentation of information. As someone who speaks at conferences, and use to teach in the corporate world there are always three presentations. The presentation you planned The presentation you delivered The presentation you wish you had delivered. The way to avoid those regrets is through planning, but also by learning from your past mistakes. I was asked by Ed Ryan who is the Editor of the Podcast Business Journal to write an article address how to "Air Check" yourself (and can you?). Here is the article. Podcast Air Check Tips: My buddy Erik K Johnson of the Podcast Talent Coach podcast says, "Nobody is getting on a bus without knowing where it's going." If you stop your show at the 1-minute mark do you feel like you know enough to get on the bus? Do you know where it's going? We are assuming your headline is in great shape (if not see my free guide to help you write better episode titles). Speaking of episode titles, does this title accurately reflect what is being covered in this episode? If you stop your show at the three-minute mark are you into some content (or are you still in chit chat mode). You know your crutch words. We all have them. How are they in his episode? Do you have advertising on your show? You might have a "30-second" spot. Take out your phone and time how long your 30-second spot. For me, I often find typos in my show notes when I read the post with a fresh set of eyes. If You Are Doing Interviews I have a cheat sheet that you can use for this. Looking back at your interview answer these questions: What are the strengths of the guest? Why did you bring them on? What did you get out of this interview? What were the takeaways? Then listen to the interview and take out a notepad (or open your favorite note-taking app) and use two columns. In the first column label in questions and in the second column put "Answer." When I listen to Harry Durran of Podcast Junkies, Harry does a great job of asking the questions I would ask if I was interviewing the guest. So as you listen to this episode, did you miss any opportunities for follow up questions? Did you promote the guest’s website/products/services? If so, was it enough, too much, too little? Did you find yourself repeating what the guest said (ME TOO!).  We heard it the first time. Looking at why you brought the guest on, did you achieve what you set out to do? Did you get the expected takeaways? If so, what did you do to get to those answers? If not, what do you feel you could do differently next time. Final Conclusions What do you think you did well in this episode? What was the best take away? ( maybe turn that into a social media post) What lessons can be learned from this episode? How was your call to action? Did you have ONE or twelve? While a self-evaluation is hard to do (and just not as good as getting someone else’s opinion). If you do find yourself face to face with an actual listener, THIS IS HUGE. Ask them what they like (and they will tell you). Then ask you what they dislike (and often they will say nothing). Explain that you have thick skin and can take it, and then shut up. The awkward silence might nudge them to give you a pointer or two. If you really want to give them a “Safe” environment, when they start to give you notes state, “Do you care if I write this down?” and jot it down on paper or in your phone. This shows the person their opinion is important and might lead to more feedback. Lastly, don’t get defensive and start explaining why you do something. JUST LISTEN and thank them for their feedback. Keep in mind, you are 100% in control and what you do with this feedback is entirely up to you. Here Are Some Resources to Get Your Podcast Reviewed: Podcast Review Show The Podcast Whisperer Podcast Rodeo show If you know of others leave them in the comments below. As you might imagine if you Google the words podcast and reviews you get tons of articles about how to get reviews in Apple (which do nothing but provide social proof – they do not advance you up the charts or help you be found). Question of the Month: Do You Pay For Any Part of Your Podcast Production? Are you paying for any part of your podcast production, and if you are how much does it cost? Thanks to Jonathan Bloom from Weekly Awesome Fred from The Podcast Reporter Robert from Happy Diabetic Podcast  Steve Stewart who produces the Military Money Podcast and runs the Podcast Editors Club Pedro from My Stuttering Life John From Professor Slots Moxie from Your Brain on Facts (Moxie on the Podcast Rodeo show ) Brandon  from Florida Focus Podcast May Question of the month: What is your biggest pain point in podcasting? Podcast Rewind I appeared on the Project Egg show where we talked about podcasting, where I grew up, how I grew up, and I must say this was "not your typical" Dave Jackson podcast. Because of My Podcast We lost our job on the radio, and because of our podcast, we got a job back on the radio. Check out the Brendon and Kevin Podcast  Where Will I Be?  June 8th Utah Podcast Summit Sandy, Utah June 15-16 WordCamp Kent Kent, Ohio August 13-16 Podcast Movement  Orlando Florida September 4-7 Fin 2019 Washington, DC September 8-10 Military Influencer Conference Washington DC October 17 – 18 DOYO Live Youngstown Ohio. Mentioned in This Episode Episode 667 on productivity Podcast Review Show Podcast Rodeo Show Work With Me Join the School of Podcasting or let me be your podcast mentor podcoin

Our Thoughts What this podcast was really missing was a better intro. “This is Unstructured.” It didn’t even give me the tagline “Dynamic Informal Conversations” or the host name. You had the curse of knowledge where you knew the guest and jumped write in, but never clued the audience in to who we were talking to.The introduction of the guest was, ““I read her first book a couple of years ago. I read her most recent book last year. This is Sharyl Attkisson.” There are other things the guest had on their resume that would've been very beneficial to the interview. She was a correspondent for CBS News from 1993-2014. Before joining CBS, Attkisson was an anchor and correspondent for CNN (1990-1993). From 1996-2001, in addition to her CBS News duties, Attkisson hosted a half-hour weekly medical news magazine on PBS entitled “HealthWeek. This would have made a better intro.For example, you stated, “you have an amazing past and a really wonderful history. It’s kind of a weird situation because I find you completely brave but at the same time I find it troubling that you’re having journalistic integrity as bravery.” I like the bold question. But we had no idea what you are talking about. If we had a better setup we might have. For Dave, he was preoccupied trying to figure out who this person was to the point that he was having a hard time listening to her answers. There was a really nice discussion on free speech in the middle of the interview. The questions were deep. It was clear he did his research. At the end, we talk about her lawsuit against the government and her podcast. Those sound like great topics. I wish we would have touched on those during the shows. The ending of the show was invisible. With no setup, you played two promos for other podcasts. With a better setup this might make more sense, but you also might consider coming up with a call to action to have people tell a friend and subscribe. If you want your audience to engage with you, you need to ask them to engage. The Website The website had a very clean look with a great contact page and social proof. Dave was curious why there was no “About” page. Also move the searchbox up (don't make people search for the search box) and move the RSS buttons down. Check out Unstructured www.unstructuredpod.com The post Unstructured Podcast appeared first on Podcast Review Show - Get Your Podcast Reviewed. Dave Jackson from the School of Podcasting and Podcast Talent Coach Erik K. Johnson review the Unstructured Podcast. https://youtu.be/RgH0WlvL0Us

Dave Jackson from the School of Podcasting and Podcast Talent Coach Erik K. Johnson review the Unstructured Podcast. The post Unstructured Podcast appeared first on Podcast Review Show - Get Your Podcast Reviewed.

Erik K Johnson and Molly Beck

Today we are looking at not taking no for an answer. We are looking at trying new strategies for old problems. My friend Marcus Couch heard "No" multiple times every year when he tried to start a Chicago Bulls fan cast. He didn't give up. He tried and tried again. We hear his story of asking a sponsor to help. We all want more subscribers, will using a text tool like slicktext.com help by putting your subscription one click away? Speaking of new strategies, should you put together a focus group to see if your show is headed in the right direction? All of this is covered in this episode 632 of the School of Podcasting Sponsor: Podcast Engineering School 1:35 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ I'm Playing with Slick Text To Grow My Subscriber List 3:39 They even have a whole tutorial on growing your list via text Pros: I can try it, or revert back to a free account (and I don't have to worry about codes in an episode years later) I can capture email addresses (and birthdays) I can upgrade to a paid program and my un-used messages roll over to the next month You can upgrade and downgrade any time you like Your listeners can unsubscribe from your message by texting " stop " Cons: Only works in the US and Canada (for me that is 76% of my audience based on my Libsyn stats) Some people listen in the car (or other activities) can't text immediately. See Slick Text In Action Text  " sop " to 31996 to get links to follow me in Apple Podcasts or Google Podcasts. Then when a new episode is published it will be available in those apps. Here is a video of the backend of Slick Text https://schoolofpodcasting.wistia.com/medias/u9dzehifr0 For more information see www.schoolofpodcasting.com/slicktext   Marcus Couch Heard "NO" 20 Times But Didn't Give Up This is a conversation that I had on my Ask the Podcast Coach show which I do with co-host Jim Collison of www.theaverageguy.tv  11:21 I've known Marcus Couch since 2005 back when he lived in Chicago. He now lives in California where writes, coaches, and podcasts (see Marcus Couach.com ). Marcus wanted to do THE OFFICIAL FAN podcast for the Chicago Bulls. He's had the domain bulllspodcasts.com for years. He asked the team, and they said "No." He asked the next year and the year after that. This went on a while. Marcus reached out to one of the Bulls Sponsors. Marcus was now part of the Sponsor's package.  He turned a No, into a yes. He saw where one way was blocked, and kept looking for another path.  He also used the strategy that bands do when trying to find a band member, he went to YouTube and found someone who had an audience on YouTube talking about the bulls.  Marcus had the podcasting knowledge, a sponsor, and a passion, and his co-host Wyse Black had an audience. The two worked out a deal and now have launched the podcast with a sponsor, fan giveaways, and an audience.  Check it out at www.bullspodcast.com  Check out Marcus on his other podcasts: WordPress Plugins A to Z WordPress Weekly Industry Night Question of the Month 22:49 Have you attended a podcasting event? Was it worth it? I need the answer by 8/24 Go to www.schoolofpodcasting.com/contact if you use email, please use the subject line, "August Question."  Why Your Podcast Needs a Focus Group 24:45 Rob Walch often uses this story of Marketing your podcast and how marketing will not save bad content (The Lone Ranger vs The Sixth Sense movies). So I decided to dig in deeper. Dave's equation for more listeners is The value in an episode multiplied by the amount of smart promotion = Total Downloads In a nutshell, it boils down to this. 1. Identify who your audience is 2. Determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good) 4. Go to where your target audience is 5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes. 6. Then tell them about your show My advice before you start promoting it is to get someone who is not named Mom to listen to your show. These should be your target audience. You need people who will tell you if it’s good, or it’s not. The best marketing won’t save bad content (Think American Idol winners, think The Lone Ranger movie with Johnny Depp). The Lone Ranger According to Wikipedia, “The film grossed $260.5 million worldwide against an estimated $225–250 million production budget and an additional $150 million marketing costs. That means it lost approximately $10 million. On the other hand, great content will inspire word of mouth (Think the Sixth Sense). The Sixth Sense - per Wikipedia The film had a production budget of approximately $40 million (plus $25 million for prints and advertising). It grossed $26.6 million in its opening weekend and spent five weeks as the No. 1 film at the U.S. box office. It earned $293,506,292 in the United States and a worldwide gross of $672,806,292, ranking it 35th on the list of box-office money earners in the U.S. as of April 2010. Box Office Mojo estimates that the film sold over 57.5 million tickets in the US. In the United Kingdom, it was given at first a limited release at 9 screens and entered at No. 8 before climbing up to No. 1 the next week with 430 theaters playing the film. Why was this so successful? Because everyone who saw the Sixth sense told someone about it. They said, "You Must See This move." People who saw the Lone Ranger (myself included in this one) told their friends to NOT go see that movie. Before you go promoting it, you might want to make sure your content is going to resonate with your audience. Promoting a show that brings no value will only allow the world to know how your show should be avoided sooner than later. Get Some Coaching If you want an unbiased opinion, I have two options. I can go over your show into on the Podcast Rodeo Show, or myself and Erik K Johnson an go over your entire podcast on the Podcast Review Show. If you're looking for private mentoring, I 've got packages for that at www.schoolofpodcasting.com/workwithme    

In this episode we are joined by Erik K. Johnson (The Podcast Talent Coach) who will provide us with great value on how to interview your podcast guest. Erik K. Johnson has been near the top of the radio ratings since 2000. He has also coached many others to do the same with even greater success.  Erik is a nationally recognized talent coach, on-air personality and radio program director. He now coaches podcasters as the Podcast Talent Coach.

Got a Comment? Call it in 888-563-3228 Social Media Marketing World Reflections Looking back on social media marketing world, I wanted to share my thoughts as this was the first time I was there and there are some things we can learn from this mammoth event. The first impression was WOA. I walked in and got my badge and as they started to hand me a swag bag (you know the thing you throw on your bed, leaf through once and then ditch) and they asked what gift I would like. One was a cool cable organizer, and the other was a battery backup pack to charge my phone or tablet. This wasn't a cheap bottom of the food chain device. For me, this was awesome as I was going to buy one at Best Buy before leaving and ran out of time. To me, this shows they know their audience. Either gift was valuable. Becuase Of My Podcast Becuase of my podcast, I know Paul Colligan, and Paul Colligan knows JJ Virgin who is now coming on my weight loss show (and I got to sample some cool stuff) SPONSOR: Podcast Movement Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way – Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more – The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. – The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's July 23 – 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration Look at All The Icing At first glance, one might say that the major draw of SMMW is icing. For example, the opening night you have a networking event on an aircraft carrier. This is not something I had ever done. It made the event unique. Now, you might say, but in the end, you still have a bunch of people talking, drinking, and networking.  I see that point of view, but every corner had a sense of adventure. I toured the top of the ship with Ray Ortega and Lou Mongello. If this had been in a restaurant back room, I was still hanging out with Ray and Lou. If I was doing this at another conference, it would be an event. I great event, but throw in that we are talking to a veteran about planes and now this is not only an event - it's an experience. It is a stronger memory than hanging out in the hotel bar. The second networking event was at a club that had a live band playing Karaoke. It was very loud, but I was walking in with somewhat of a "What am I walking into? experience." I was with Ray so we ventured further into the club and found ourselves on what looked like an outdoor patio except we were inside. This again brought on kind of a "What is this place?" feeling. We then walked through a hallway of white Chrismas lights into a room with booths lit up with neon green. We picked up some awesome cake in a cup and enjoyed our sugar rush. We walked over to one station where they were making some sort of dessert that was part ice cream cone meets cinnamon roll, meets strawberries and chocolate, meets, WHAT THE HECK IS THAT THING. You could even walk into the giant vault. Did we need an exotic building? No, but did it add to the experience? Sure, as now Ray and I felt like we were in a live dungeons and dragons game waiting to see what the next room would bring. Their networking room was categorized by subject. There were three tables for podcasters, more tables for YouTubers, etc. It made it very easy to meet your tribe, and then introduce yourself to a new one. The one that was really above an beyond, I was in the speaker's room (a lovely quiet place to go with refreshments and snacks). When the crew I was sitting with mentioned walking over to the place where you could pick up your lunch, a staff member took our order and brought it over to us. This wasn't necessary, but as this was day two anyone had put a few miles in their shoes and this was a super nice touch. Don't Write Off Icing - It's Important. According to Betty Crocker's Website, 2 tablespoons of chocolate icing is 130 calories and 95 grams ug sugar. According to the Fat Secret website, a cupcake without icing has 105 calories. With this in mind, 55% of the calories come from the icing, but I'm pretty sure the part of the cupcake that gets people drolling is 100% the icing. This got me thinking about the phrase, "Icing on the cake" and I did some googling as to items that draw people's attention. Here is what I found. Physical need. When we’re hungry and we see food, we pay attention. We wake up in the night when we need to go to the bathroom. Self-made choice. We decided to buy a new BMW 325 and suddenly see them everywhere. This effect is also called priming. Your name. We notice the name dearest to us. Emotion. If something evokes an emotion in us, they have our attention. Ask anyone about the show this is us. Contrast. We pay more attention to things that are in contrast to other things. Novelty. The brain pays more attention to things in the environment that are new to a person’s experience. (see) Another website stated: 3) You can't understand it: Do you remember the last time you were searching for some information online? Do you remember when you stopped? Most probably you stopped when you got your answers. The things that we don't understand quickly grab our attention and force us to think about them even more. 4) Because you want to run away: Sometimes things catch our attention because we want to run away from the current moment. Nostalgia is a great example where something pleasant that happened from the past quickly grabs our attention and forces us to indulge in thoughts about the beautiful past 5) Because it's cute: You might wonder what does cuteness have to do with attention-grabbing but in fact, studies have shown that we are wired to get distracted by cute little things. Whether it's a small cat or a beautiful baby the algorithm in our brains gets us hooked quickly when we encounter cuteness (See also 7 psychological reasons cats are so popular on the internet) A Cupcake Without Icing is a Muffin Although cupcakes and muffins are strikingly similar in appearance, the taste and texture of the two are quite different. Cupcakes are a small, individual cake. They are lighter, cake-like and sweeter. Muffins are defined as a quick bread, usually denser. Another difference between cupcakes and muffins is that cupcakes are almost always topped with frosting and muffins are not. What Kind of Icing Can Podcasters Provide to Their Show? Keep them Informed One of the things at SMMW is I never wondered what was going on. They had an app for your phone and an army of volunteers. I knew when buses were leaving and coming back. I knew where to go, etc. I listen toa lott of podcasts and many of them are like a bus. My friend Erik K Johnson from podcast talent coach says it's like getting on a bus with no name on the front. You have no idea where it's going (so you probably wouldn't get on), and if it took off with you on it you might be a little nervous. At SMMW I felt taken care of. When Emily Prokop of the Story Behind to a Hiatus to have a baby, it was well planned out, and here audience was aware of what was happening. She has some shows in the can to carry us over, and we knew there would be a small break. Get Your Audience Involved I know you are probably saying, "I would love to get my audience involved but I haven't got a single bit of feedback." End your show with a question, and ask them to respond. MAKE SURE you have an EASY way to leave feedback. Did you know that in some apps if you put your voicemail number (say from www.podcastvoicemail.com ) your audience can often click it and it will dial your number? If you do get feedback, RESPOND. If possible play it on the show. For the person that hear's their name on a show, it is a mountain of icing. I was listening to Podcast Junkies with Harry Durran and they ended up saying my name three times before the show was over. Did you notice I counted? Do you know why? Icing. Did you notice what else happened? I just mentioned his show. How is the Subscription Experience? Contrary to popular belief, rating and reviews are great social proof, but don't do much for really building your show or boosting you up the rankings of Apple. The muffin, in this case, is "Find me in Apple Podcasts." The icing is having an EASY TO FIND subscribe page with step by step instructions on how to subscribe or do it live on Facebook and embed the video. Guide your audience by the hand. Give Them What They Need My gift from SMMW was something I needed. It was so cool, and it made a great first impression. How did this happen? This was their sixth year doing this conference. I have a few conversations with Michael Stelzner and he's no dummy. He doesn't rest on his reputation and tries to make each year better than the last. Keep in mind this means when you first start your podcast it may not be hitting a home run, but work with your audience and you can create a podcast they start telling their friends about. Do What Other People Don't Jordan Harbinger has a popular show. His interviews are great. Jordon does something that most people don't. Some call it, "the work." For example, if Jordan is interviewing an author, he may put the episode out of few weeks so he can read the author's book. What does this do? First, it is going to be OBVIOUS to the author that Jordan read the book. This will make Jordan stand out in a sea of podcasts hosts who want to do as little as possible in hopes that said author will share their show on twitter. This also leads to better questions and a better interview. Now put yourself in the author's shoes. Which podcast do you want to promote to your audience the one where the host read the book, or the other guy? Who has a better chance of building a relationship with that author? When the author has a new book out in a few years, which podcast is he going to want to appear on. Why? Icing. Go One More Level Deeper I sat in Jason Van Orden's session on how to grow your email list. Jason used a word that really hit home for me. The word resonates. You want your content to resonate with your audience. How do I know his talk resonated with me? Well, I'm telling you aren't I? Exactly. He said when it comes to your content you need to know the following Why does it matter to you Why does it matter to your audience? Why does it matter to the world? When you know WHY it matters to your audience it shows you really know your audience. Mentioned In Episode 609 Alive Inside Documentary Official Website Jason Van Orden Jordan Harbinger Emily Prokop Podcast Talent Coach The Feed Libsyn Podcast Podfecta Nashville Conference Craft Content Nashville Paul Colligan - the Podcast Report Gary Leland

Every year I wind up the year by asking you what your favorite podcast is (if you could only listen to one sh0w) and more importantly why is it your favorite show. Here are the responses: 2:53 Kit from Active Travel Adventures Podcast - She Loves StoryBrand as she learns things she can use in every show 3:36 Adam from Dark Knight Minute loves Digital Dads. He loves the inspiring message. 4:43 Anna Authentic Moments loves The Good Life Project by Jonathan Fields for the in-depth conversations 5:46 Darwyn Dave -Dealing with My Grief podcast enjoys the Grief Dreams  as it has similar views on the subject. Dave and Josh have bonded over the subject. 8:21 Ben from Modern Self Protection likes the Survival Podcast with Jack Spirko. He enjoys to tips to help you in your life every day (not just end of the world stuff) 9:42 Abby  from A time for Horses  loves the  Wooden Overcoats podcast because it's  really Really Funny 10:47 Brian from Engaging Missions likes The School of Podcasting for the interviews and engaging stories wrap up in a professional production 11:56 Clay from Fishnerds loves the Beyond Data podcast due to the  Uber geeky information about Fish 13:14 Daniel Everybody's National Parks loves the Wow in the World podcast as she can listen with the kids 14:28 Paul - Fighting Through Podcast (Great unpublished History) love Dan Carlin's  Hardcore History - The Storyteller's Storyteller, Content is just Awesome 18:32 Justin from Optimal Living Daily loves the Feed from Libsyn. They answer his questions and he gets information that is so good he needs to write it down. 19:28 Kim from Toastmasters 101  she loves the  Clifton Strengths Coaching Blog Theme Thursdays. They even have notes and worksheets you can print out 21:34 Matt from The Author Inside You Podcast really enjoys Ask Drone U  Matt has recently got into Drones and the info is informative and fun. They are also the perfect length. 22:19 Steve Stewart is still listening to Stacking Benjamins (for the fourth year in a row). It's informative, super creative, and very helpful for managing your finances 23:05 Randy Cantrell  from the Peer Advantage - His favorite podcast is the last one he listened to as he changes topics all the time. 24:09 Patrick and Aaron from the  Broken Line Podcast  loves the in-depth information provided by the Meat Eater Podcast 25:03 Scott From the Computer Tutor Podcast loves the  Podcast Rodeo Show for its honest, entertaining reviews of different podcasts. 28:30 Seth From geekvillradio.com and classicwrestingmemories.com loves the Rebel Force Radio and considers it the best Stars Wars podcast for its great production. 29:29 Cheri from the Creation Science 4 Kids Podcast just found and loves  The Story Grid podcast. It's great for helping people who write non-fiction write fiction. She feels deeply connected to the hosts and has purchased Shawn Coyne's book The Story Grid Book 31:59 Win Charles Butterflies of Wisdom like the Dreams in Drive podcast 32:38 Zack Raising Rents (as in paRENTS) love the  Based on a True Story Its where History meets Hollywood. I love history books, but don't have alot of time. He educates while he entertains me. 35:30 Erik K Johnson from the Podcast Talent Coach show likes Flippedlifestyle.com as they provide real-life strategies for making and selling products. They are real people, and they deliver more than theory. 39:09 I've created the ultimate Because of My Podcast Mega Mix spotlighting the many ways people have benefitted from launching their podcast. This includes: Attending a taping of a TV show Speaking to celebrities, athletes, supreme justices, and others people we have no business speaking to.. Getting paid to travel to different places (in some cases by 220%) Getting millions in sales from billion-dollar clients Getting Free Stuff Organizing Charity Events Building a network of resources and people Be contacted to write a book, to create videos Have their face on the cover of a comic book Getting free wine Getting numerous jobs Quit their job as a Doctor to do podcasting full time. Have boosted time with their family and now feel they have a purpose Make 2018 the Year You Start Your Successful Podcast Please let me help you in any of these ways One on one podcast consulting I can help with any podcast situation School of Podcasting Self Paced Tutorials (and Facebook Group, Live Coaching, Priority Email Support) Podcasting in Six Weeks - Live Group Coaching starts January 6th (includes a year at the School of Podcasting). Be in iTunes by February. (A $5299 Value for $1499). Price goes up January 1st.

Every now and then I do an episode where you provide an answer to a question and we all learn together. This episode we asked the question, "What will you be doing differently in 2018?" Here are the people and their answers (in Alphabetical order) Here is Who Contributed to the Episode 1:50 Abby From atimeforhorses.com - is going to keep podcasting because she is having fun. 3:22 Anna from Authentic Parenting has planned her entire 2018, is going to do deep dives based on audience feedback, and create a form for potential guests. 6:18 Ben from http://modernselfprotection.com/ will be more consistent and is adding a blog to his site, and create some online courses to deliver this content. Dave uses Thinkific to manage the School of Podcasting membership area. 8:50 Brad- wearethecinemaguys.com 11:04 Bryan - engagingmissions.com 13:45 Clay - Fishnerds.com 16:24 Daniel Everybody's National Parks 18:22 Erik K Johnson from Podcast Talent Coach and the Podcast Review Show 20:06 Kim from Toastmasters 101 21:34 Kit from Active Travel Adventures Podcast 22:57 Landen from Calling All Platforms 25:08 Randy Cantrel from Peer Advantage Groups 26:18 Scott from the Computer Tutor podcast (plus a big announcement about Podfest.us) 29:16 Seth from Geekville Radio 31:17 Todd From Trucker Dump Podcast 35:29 Darwyn from Dealing with My Grief Podcast 37:59 Win from Butterflies of Wisdom 39:38 Zack from Rasing (pa)Rents Summary Some people are adjusting their schedules (wanting to be more consistent, most are planning on doing fewer episodes to avoid burnout, and to provide more time to promote Some listeners are planning on focusing on running their show like a business and attempt to bring in some income with their podcast Some are updating their platform by trying interviews (if they were solo) and vice versa (doing solo shows if they were doing primarily interviews) Some are looking to find ways to engage their audience more by attending events, creating Facebook Groups, and ramping up their social media presence. Some are having fun doing their show, and because of that, they aren't going to change a thing The bottom line is your show is just that YOUR SHOW and you can do whatever you want. If things are going great, then don't change a thing. If you want to try something, then you can. There is only one way to know if it will work. That is to get it in front of your audience. This can be in the form of an email or Facebook looking for feedback, or by just trying something in your show and seeing what kind of feedback you get. Next Question Episode For episode 600 I am breaking format. I am doing what is called an "Ask Me Anything" episode (AMA). I am throwing in one more bit of criteria. You can ask me about anything EXCEPT podcasting.  So if you've ever wanted to know the person behind the microphone, now is the time. This feels a little narcissistic, but the people I passed this idea by thought it would be a good way to let people get to know me (just this one time). I need your questions by January 1st, 2018 (preferably in audio format). Episode 600 is January 8th, 2018. There are different formats you can contact me on my contact page How Can I Help You With Your Podcast? One on One Consulting? Self Paced Tutorials and Membership at the School of Podcasting? Six Week Group Coaching Podcast Course I've been podcasting since 2005, and my background is in Technical Education. I'm an award-winning podcaster ( and trainer) and would love to help you with your podcast.

I'm back from podcast movement, and I had a blast. I also have insights from one of the hardest assignments I've done in a long time. My Impression of Podcast Movement 2017 Nothing cooler than being picked up at that airport by fellow podcasters Marcus Couch from WordPress Plugins A to Z. We haven't seen each other face to face in about 10 years. We cranked some cool metal on the way to the Marriot and it was like old times. Then I get the then Marriot and I get to meet my co-host Jim Collison from the Average Guy network, and I go over to his table and there sits the one and only Steve Stewart and Mike Dell. So for me, the Summar Camp aspect of Podcast Movement is in full effect. The coolest line I heard all week was relayed by Paul Colligan (another person' I've known for 10+ years) and it came from a Dan Klass session. Dan (who is a former comedian) shared how often at comedy clubs you will have multiple comedians perform in an evening - and yet they all use the same microphone. The point? It's not about the tech. I roomed with Erik K Johnson from podcasttalentcoach.com, and he had stated that it would be awesome if he could meet a web developer who needed help with his podcast, as he was a podcast consultant who needed help with his website. I get into the elevator, introduce myself to everyone in the elevator and it turns out that one of the people is a web designer thinking of starting a podcast. When we get out of the elevator, on of the first people who see is Erik. I felt like I was in a Christmas movie and it was going to start to snow. I saw Harry Durran from Podcast Junkies and Dr. Ryan Gray who has given up his practice to do podcasting full time and Harry introduces me to Natalie Jennings who happens to be taking head shots at a reasonable price. She shows me a few samples of people, and I'm hooked. I can't wait to see how they turn out. The few peaks I saw of what she did was amazing. See her at http://www.nataliechampajennings.com/ I found out in Paul Colligan's session that if you are in Google Play Music, you are also on the Google Home portable audio speaker. I also know of a cool double secret project that is going to make recording double-enders via a browser very cool. I was on a panel with Ray Ortega, Daniel J. Lewis, and Addy Saucedo on what is inside an RSS. This was an insanely nerdy topic, but due to the recent Apple announcements we had some interested parties and I thought we pulled it off well. The bonus is I got to hang out with some cool friends. The Coolest Thing I Saw At Podcast Movement 2017 While there were tons of great sessions at PM17, as a vendor (I work for Libsyn.com - use the coupon code sopfree to get a free month) I don't get to attend any sessions. I did see something that was way cool. I met Alissa Daire of the Maximize Your Strengths show. I see her the first night, and she is in a group of people and we get talking about Strengths Finder, and she becomes a ping pong ball bouncing off the ceiling with energy. She's super nice, and it was great to catch up with her as I had met her last year. The next night, I'm standing at the Luau event, and here she comes. She explains how "I'm done." She's tired (as many people are), and she is considerably less energetic. Pat Flynn walks over, he's very witty and a super nice guy. Then the subject changes to strengths finder results, and it was like watching a time release video of a flower blooming. Her energy came back, her smile came back, her body language completely changed. It was amazing to watch. I saw this a few more times. It's late, and people have had a few adult beverages, then I ask them about their show, and BOOM, the body language picks up, the eyes are open a bit wider, the voice is a little louder. Later, Paris from Gamertag Radio got star struck when Cara Santa Maria from the Skeptics Guide to the Universe walks by. I offered to go bring her over. He got shy, so I did my best Steve Austin (the six million dollar man, not the wrestler) imitation across the showroom floor. I had no idea she was an Emmy Award winning journalist. I bring her over and embarrass Paris. Danny Peña is there, Jim Collison is there, and the minute Paris explained that he really did listen to her show the body language changed.  For me, I think of it as being in your "first impression" mode and then finding out that you're among family. For the Best Content - Put a Time Frame On it I spoke about how I got lucky to be able to induct Dan Klass from the Bitterest Pill into the Academy of Podcasters Hall of Fame. The presentation should last three minutes. I had hoped that three minutes would be longer than I thought. I wrote out my first draft. It had some bits about history and podcasting in 2005. It had examples of how the show made me feel. I made a joke about how the more I talk about his show, the more I sound like a stalker. I listed his accomplishments. I started the stopwatch and went into the presentation, about half what through I glanced at my phone and I was already at 5 and a half minutes. Oh boy...... What Was the Purpose of This Presentation? I had to go back and ask myself, what was the purpose of this presentation? The purpose was for the person sitting in row 7 who had been podcasting since 2015 and had no idea who Dan Klass was. It wasn't about me. It wasn't about being funny. I was about answering the question, "Why is Dan Klass in the Academy of Podcasters Hall of Fame." For me, this was a big opportunity, on a big stage, and I didn't want to mess it up for myself, or Dan. It was time to edit. Anything about me went out the door. The history lesson of iriver portable players and synchronization cables went up in smoke. Most of the stories I had about Dan might not go over if you didn't listen to his show. Only the things that HAD to be said would stay. I listed his accomplishments. I thought of the funniest thing I had heard on his show (he referred to his two-year-old daughter as Princess Tirade for quite some time), and the most memorable episode (of ALL podcasting) is episode 102 Mass Murder where he talks about what it's like when your Uncle is murdered, and you're walking past TV cameras escorting your mother to the funeral. It's at the end, I highly suggest you listen to it. I had pointed out that Dan was one of the first to try premium podcasting (this was YEARS before Patreon) and it didn't work well. That was negative, so I just pointed out that he was a pioneer and not afraid to try new things. I HAD TO POINT OUT, that Dan had been sharing stories a DECADE before Serial was on the scene. Dan was creating engaging stories in a box in his garage, and he did it without a team of 19 people. That had to stay. To make it entertaining, I thought of throwing in some old Baptist preacher tricks of getting people to repeat words. This came to me in the shower. It would make me stand out, but I was deeply worried about being too entertaining (again, this was all about Dan). Looking back, that was a dumb thought (you're not going to outshine Dan Klass). Just Because There Are No Time Limits in Podcasting Doesn't Mean There Shouldn't Be To fine tune my presentation I had to: Identify my audience Identify the purpose Make it entertaining I know some of us want to record it and publish it. I truly, always believe a podcast can benefit from editing. This is especially true if you are doing interviews. Because of My Podcast Devin Caroll Devin from the Big Picture Retirement podcast shares how he didn't' want to start a podcast but sure is glad he did. He just released episode 34, and his co-host has already billed $10,000, and Devin has billed $6,000 and has a client who will bring in $20,000. I bet you might think, they have a huge audience, right? Nope, according to Devin, they are averaging 534 downloads an episode. Podcast Rewind I appeared on Podcast Ninja talking about the pros and cons of the different podcast media hosting companies. Check it out at podcastninja.com Where I am Speaking Next National Podcast Power - Keynote Podcast Mid Atlantic - Podcast Artwork - September 8th in Philadelphia Area DC Podfest November 10-11 Mentioned in This Show Podcast Gear Group Steve Stewart Go Tell Somebody - King's X Podcast Talent Coach (Get Your Podcast Reviewed at www.podcastreviewshow.com ) Natalie Jennings Photography Alissa Daire of the Maximize Your Strengths Harry Durran Podcast Junkies Ray Ortega, Daniel J. Lewis, and Addy Saucedo Alissa Daire of the Maximize Your Strengths Devin from the Big Picture Retirement Episode 102 Mass Murder - the Bitterest Pill Marcus Couch from WordPress Plugins A to Z. JOIN THE SCHOOL OF PODCASTING Go to www.schoolofpodcasting.com/start

Today’s episode features Eric Johnson from Podcast Talent Coach.com. He has a lot of radio experience and he helps people create stories from their podcast. We talk about storytelling in great detail. He also has worksheets and other resources for telling great stories on his website at podcasttalentcoach.com   The Pros and Cons   One reason to do a narrative podcast is that it’s not prevalent right now in podcasting. Most everybody wants to do an interview podcast, because that’s the easiest type to do. Doing a podcast by yourself where you’re presenting the information is a little more difficult. The most difficult type of podcast to put together is the narrative podcast. It takes a lot of work to create but it’s one of the more entertaining and effective podcasts that you can put together.   Eric recommends narrative style because: It’s not prevalent right now, not many people do it. It’s incredibly entertaining It makes you unique because it’s a creative and artful form of podcasting.   However, it’s incredibly difficult and unless you know what you’re doing it’s not something you should dive into headfirst. Experience in podcasting, broadcasting, audio recording and editing will help. If you don’t have that experience, creating a narrative podcast as your first podcast is going to be very difficult.   When you listen to NPR, they have professional editors that sit down and edit the piece together so it comes together in one nice story in 2 minutes. But that person’s job is to edit stories all day everyday. Be aware that it’s not an easy thing to do unless you know what you’re doing.   The Steps Required   Once you’ve recorded, you have to catalogue the interview, the questions you’ve asked, the details the guest provided. Then once you have the interviews recorded, you have to step back and write the story, find the pieces of the interviews that support your story and piece them in.   The toughest part is knowing what parts to leave in and what to leave out and still tell the complete story. You have to be an incredible storyteller, which is difficult and it’s also an art. You need people to interview that are lively, entertaining and energetic but also that will speak in complete sentences to help tell your story. And then you have to catalogue it all so you can put it together in a way that makes sense, so that your listener can understand the complete story.   The first thing you need to do is decide what story you’re going to tell. The most well known narrative podcast is Serial. It was telling a story of a guy who got locked up, but the question was ‘did he do it or did he get locked up unnecessarily?’ The creators knew the outcome before they started editing. They knew how many episodes they wanted to create and they worked their way backward.   Figure out what the conclusion is of the story you want to tell, and then work your way backwards to figure out exactly how much information you need to include to properly tell the story and reach your conclusion. That will help you figure out who you need to interview and what questions to ask. Until you know what story you want to tell, you can’t begin creating the podcast.   The Four Key Elements to Storytelling   A powerful introduction. What do you want to make your audience feel, laugh at, marvel at or better understand? What do you want the audience to walk away with? It must be an intriguing introduction. Create the first few seconds to hook your audience and bring them into the story like an amazing opening scene of a movie.   Create vivid details so your story comes to life in the theatre of the mind. The images are dancing in the listener’s mind. When you create with wonderful images and vivid detail, it adds authenticity and believability and makes the story come to life.   Powerful conclusion. Once you’ve accomplished what you hope to make them feel, you’ll know you reached the end of the story and that’s where your conclusion is. Knowing ‘where you want to end’ helps create the intriguing introduction at the beginning.   The call to action. Where do you want the audience to go next? What is the follow up? In podcasting, when you’re telling great stories and you create a wonderful narrative for your listener, the end shouldn’t just be the end, it must lead them to more. Is it going back to your website or the show notes? Know how you want people to get more involved.   The most difficult part of storytelling is creating that intriguing introduction that really hooks your audience and tells them exactly where you’re going. Don’t wander into the story. You don’t want your listener to be wondering where the story is going rather than enjoying the details. You want the listener to enjoy the journey, and have the anticipation and excitement build up. In a movie we know where the story is going. But is the hero going to survive or is he going to perish? That’s what draws people in.   The Interviews   Sift through the interviews that you’ve recorded to find the parts that will tell the story, rather than you telling the story. The more actual interviews you can use the better, because it brings the story to life. Additional voices add depth to the podcast. The more voices you include, the more depth you have.   You can learn a lot by watching expose shows like Behind The Music or Sixty Minutes. Watch how they make their transitions in their interviews. It’s truly an art, to go from one interview clip to transition to another interview clip. Behind The Music is a great example: they tell the story of a band using a narrator that voices the transitions, and then the band members’ interviews tell the real story.   When you recruit the people that you’re going to interview for your podcast, it’s important to let them know that you’re putting together a story, and their interview will be part of a larger piece. Reassure them that nothing they say will be taken out of context. Make sure in your editing that you are including pieces that are actually what the guest said, not changing their words in any way.   The Interview Subjects   Finding people to interview really comes down to the story that you want to tell. You need to talk to the main characters and people that have intimate knowledge of the story you’re trying to tell. If you find multiple people who are giving you the same story, find the most credible and/or most entertaining and use that.   When it comes to selecting guests for a podcast of this nature, the most important part is to find individuals that will speak in complete sentences. When you go to edit your podcast, to put it into parts, you will find it easier to edit if they speak in complete sentences.   This is where the art of interviewing comes in. You as the interviewer need to think about that in the questions you ask. You need to ask questions that will generate answers that are complete sentences. The answer has to stand on its own without the question setting it up. It’s more important to find guests that can provide that for you than to find guests of any other nature. A great question you can ask is the ‘complete this sentence’ style question. It’s a great trick for people who won’t use complete sentences.   Resources   If you want to create great narrative podcasts, look into great storytelling and moviemaking. Understand how movies are created from idea to plot concept to storyboards to shooting the film and how they piece that all together. Go back and look into the early days of radio when they used serials like The Green Hornet or Dick Tracy. If you can find those stories and how they created those through audio, that will help you create great narrative podcasts.   Eric covers storytelling quite a bit in his own podcast. Storytelling makes you real as an individual, which helps create that relationship with your audience. When you’re trying to do business online, people want to do business with those they know, like and trust. That happens through your podcast.   The take-away   Storytelling is so critical. It’s what happens to be missing in great podcasts today. A lot of interview podcasts are successful because guests come on and tell great stories about how they failed and how they succeeded, and those stories make for great entertainment. Narrative podcasts can do the same thing. It’s a tonne more work but it’s a fabulous form of entertainment.

Welcome to the Creative Studio podcast, where we conduct experiments with podcasting! Throughout this season, we have explored how to create a narrative or journalistic style podcast. This is the tenth and final episode in this series. Today, we will hear from several of our special guests regarding resources to help you create narrative audio. We’ll also hear some general tips from them that will also help throughout this process. Today’s guests are: Bryan Orr Corey Coates Daniel J.  Lewis Doc Kennedy Jessica Rhodes Jessica Abel Dave Jackson Erik K. Johnson Rye Taylor I also want to thank Else Escobar and Geoff Woods for being guests this season as well. As we wrap up this episode and series, I want to invite you to get a free gift. I have put a detailed PDF together with everything mentioned in this episode. To get this, you don’t even have to enter your email address – just click the link to download the PDF right away. I know that this episode and corresponding PDF doesn’t have everything we covered in this series, but if you’d be interested in getting something with all of this either in written form or video, please let me know! I really want to thank you for taking the time to listen to this podcast. If this series has helped you, I really want to hear from you. You can go to the contact page or send me an email directly to joshua@podcastguy.co. Now, as we are wrapping up season 4, I am working on some things for season 5. The tagline for this podcast is “podcasting experiments,” so I’d like to follow that vein and interview podcasters that are creating podcasts that are different from the “standard” podcasts. Maybe it’s the format that they use. Or the combination of formats they use. Or maybe it’s how they record the podcast. Or maybe it’s the way they combine niches to create a new niche. I’m going to be on the lookout for such podcasters, but I’m open to suggestions. If you or someone you know is creating a podcast that you think is a little different from the rest, please let me know. Listen to really great narrative podcasts Radiotopia podcasts 99% Invisible The Memory Palace The Allusionist The Kitchen Sisters Lost and Found Sounds Listen to podcasts that tell you how-to do narrative How Sound hosted with Rob Rosenthal Out On the Wire with Jessica Abel Book: Out On the Wire Third Coast Festival in Chicago for Audio Storytellers Blogs Transom.org AirMedia.org Here Be Monsters Just Do It (even if you don’t publish it) Start by telling stories about yourself or your family Don’t outsource Learn how to do everything yourself Cutting own tape Doing your own logging Write your own narrative Edit music Do raw interviews “Art of Non-doing” Hunt for your own music - work with composers See what happens Oversaturated with information online, get back to the basics Listening to what other people are doing with narrative Listen to War of the Worlds by H.G. Wells Take what you learn from these people and put your own spin on it Understand it is going to be a lot of work Scour YouTube Freesound.org - sound effects Connect with right people to get the right voices for your show Make it the best that you can Don’t let the deadline dictate the quality! Telling the story is more important than meeting the crunch time High-production quality Putting some thought into your story Check out the “How-to Podcast” section in iTunes The Podcast Producers Podcast Answerman The Audacity to Podcast Podfly Productions Interviewconnections.com Honing skills on the mic Communication Skills Practice talking Do a lot of podcasts and interviews Hear how you sound and improve Look for high-quality podcasts Listen and learn how to be a better interviewer/podcaster Terry Gross of Fresh Air Marc Maron of WTF Interviewconnections.tv Just start making it - start making audio Put on a pair of headphones and stick in a mic and talk about something you’re interested in Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte Radiolab Look into great Storytelling and Movie-making How ideas are brought from plot concept, to storyboard, to actually shooting the film Look beyond the scope of the medium that you’re trying to create - look outside of podcasting Save the Cat Screenwriting Power Your Podcast with Storytelling with Alex Blumberg Storytelling resources Learn how to give a good presentation from Toastmasters Book or video series on Storytelling Listen to the podcasts out there that do it well Serial StartUP Reply All This American Life NPR spinoffs Gimlet Media Listen, learn, & put your own style to what you find is good/inspiring Learn new methods from other podcasts Challenge yourself by deconstructing what you find when you listen to these podcasts So this is Joshua Rivers wrapping up season 4. The Creative Studio podcast is a production of Podcast Guy Media, LLC. If you’re looking for help with the editing, show notes, or other aspects of the post production of your podcast, check out PodcastGuyMedia.com/cs to schedule a short free consultation.

Welcome to the Creative Studio! This is the podcast where we talk about and explore ways to experiment with podcasting. We are close to wrapping up our series on narrative or journalistic podcasting. This is the ninth episode in this series and we have one more after this. If you haven’t listened to the first eight episodes yet, I encourage you to do that first because we have already covered everything you need to create a narrative podcast.   In this episode, we are going to take the next step. We have already talked about the editing process and the fact that sometimes a lot of things get cut out of the final piece. We’ll be looking at some things we can consider doing with these pieces of audio that are left on the cutting room floor. Corey Coates and Jessica Rhodes from the Podcast Producers starts us off.   [Corey]   [Jessica R.]   [Dave x 2]   Dave Jackson of the School of Podcasting can always be counted on to bring great thoughts. One concept I’ve heard him share about many times regarding editing is in reference to targeting only a certain length of time.   [Dave x 2]   Erik K. Johnson adds to the thought about repurposing audio for future episodes as well.   [Erik]   [Jessica R. and me]   I also had the thought that bloopers are another thing that could be used. Several podcasters I know of use this either regularly or sporadically. I know that bloopers on TV shows and movies are really popular, and I think they can be effective in audio as well.   Before we wrap up this short episode, I did want to mention a great new resource that you can get ahold of. Jessica Rhodes not only does The Podcast Producers with Corey, she also has her own show, Rhodes to Success, and her business, Interview Connections. One of her specialties is connecting podcast hosts with podcast guests. She helps to facilitate interviews on both sides, so she has written a book about how to rock the podcast from both sides of the mic.   Here are just some of the topics you'll discover in this powerful book:    *  Getting Started with Podcasting    *  Positioning: The Power of Celebrity    *  Rock the Interview    *  Getting a Return on Your Investment    *  How to Launch and Then Soar    *  Leveraging the Power of Guest Interviews    *  How to Monetize & Market    *  Podcasting to Actually Grow Your Business   Plus, Jessica includes her exact, step-by-step blueprint and the resources she uses to make podcasts happen!   I’m going to dive into this book more in the next episode, but you can check out http://www.creativestudio.academy/rockthepodcast for more information.   The next episode will wrap up this series by sharing the different resources that can help you as you create a narrative podcast. In fact, many of these resources can help you with any podcast you create.   If you’ve found this series helpful, please share this with someone that you think could benefit! I look forward to talking with you again on the Creative Studio podcast! God bless!

Call the Show 888-563-3228 Because of my Podcast Cale Nelson Last week, a listener contacted me via email. He is one of my Pateron Supporters. He said he noticed on my Pateron page the goal for buying a new Mixer. He went on to inquire about which mixer I was interested in. I sent him a note back telling him about the 12 ch Behringer mixer I had been saving for (which was the lowest cost mixer with Faders I could find on Amazon-I'm a FM Radio Throw-back and prefer faders). In his subsequent email, he stated he wanted to purchase a Mixer for me-and he'd buy the Behringer if that is what I had to have, otherwise he preferred to buy me a Yamaha MG12. After picking myself up from the floor, and maybe or maybe not drying one or both of my eyes; I said the Yamaha would be a fine choice. The board arrived today, I'm still flabbergasted, and completely humbled. I have the best listener(s) on the planet! Cale Nelson www.hamradio360.com Be the Best Podcast Guest Be the Best Podcast Host Maybe it's Friday and I am just tired after so many hours of programming this week but if you send me an interview request that includes the following I will not even respond to you. 1: you must have a hour for the interview 2: you must have headphones 3: you must have a quiet space 4: We request all guest to share our podcast on social media I must? I must? You are asking me for an interview and you say I must? Plus, if in your initial email request you say I should share it to my social media, I will never respond to you. I will share it to my social media if I think it is valuable to my friends, family and audience. Show some respect when you are asking for interviews. Wow. Whew, ok now I am going take a break this weekend! Have a good one everybody! Stop Chasing Influencers Jared Easley is one of my My Favorite People on the Planet. I do't interact with him much, but when I do, I'm always glad I did. His Book Stop Chasing Influencers: The True Path to Building Your Business and Living Your Dream had a TON of useful advice that came from the real world. Here is a quick excerpt. A majority of the influencers and A-listers on his guest wish-list did not have time or interest in being on his new show, which had zero listeners. The guests who were gracious enough to give him the time for an interview were not inclined to share it with their audiences. Finally, the guests who did give him their time, and who also shared the show with their networks on social media, did not translate into a large Starve the Doubts audience that listened to the guest interviews and subscribed or stuck around as well. So if you're looking for GIANT numbers by having GIANT names, that is not going to happen.   Host Tips If you of alot of interviews, you're going to lose your mind without a scheduling tool I love Acuity Scheduling. If you're looking for a free (scaled down) tool I've heard good things about Calendly.com Let the guest know WHY they are there. WHO they are talking to, WHAT they will be talking about and HOW long the interview will be. Go to their website and get the bio, headshot, etc. Then ask for what is missing. Do some research (if you want, listen to other interviews, check out their Facebook page, twitter), and come up with some questions. This list of questions (for me) will be used as "game plan" but not as an interrogation Email the day off (if not before, or better BOTH) the interview to remind them of your appointment. Make sure they know to get the best microphone available, and to have headphones on. Find out what website your want to promote. Where are we sending people? If they don't sound good (meaning their sound is distracting from the content), stop and ask them to get a different microphone, different position, etc. TRUST ME, you will not want to release this to you audience. Who do you want to upset, your legions of followers or ONE guest. You will spend a lot of time trying to clean up bad audio, and some times you just can't. When the guest arrives let them know its not live (unless it is) and that if they mess up you can do it over. Let them know that if you pause, you may be looking for the next question (and you're not looking for a longer answer). Erik K Johnson has a great tip and says to come up with a great first question to get the interview pointed in the right direction. Make sure you know how to say their name (sometimes you find them on YouTube and learn how to pronounce their name) Michael O'Neal has a great tip in his Art of the Interview Course. If you know a guest loves to tell the same story over and over, use it in the intro, and now they can't repeat it. Don't make them sit through the whole show if it's done live. If it's a live call, then bring them on 5 minutes before they go on the air. Michael O'Neal said (when he was on this show) to promote the guests stuff first, then they are happier to be on the show, promote the episode, and they aren't looking for opportunities to promote because you already did. After the interview is over -before you it stop - ask them if there is anything they'd like to change. When the interview goes live, make it INSANELY Easy to share your stuff. Give them links to the mp3 file, to your episode on your website, and a graphic. Realize they may not share it at all, and that's OK. They did their job, they provided content. You can use tools like Click to Tweet so you give them one link and it sends the tweet. Podcast Guest Tips Don't give one word answers. Listen to an episode to understand a bit about the show, the vibe, the audience. Get the best microphone available in your house (I suggest the Audio Technica atr2100) and wear headphones (even if it's earbuds) Email the host the day of the show Show up on time. Have one sheet that explains you, your bio, websites, social media, and attache a headshot. If you're promoting something, see if you can give people access to your product before the interview. Try to customize your answers to their audience. Don't go crazy with the hosts name, and compliments on "That's a good question" (unless it was an actual good question). Nobody tunes into an infomercial on purpose. Bring Value. If the episode would bring value to your audience, promote it on twitter, and any other venues you feel comfortable. Podcast Glossary "H" htaccess file A file on your website that dictates how your website functions, and what files are accessible Hindenburg Journalist This is one of my favorite tools to edit audio with. It doesn’t have all the bells and whistle of Adobe Audition, but it also has much less confusion. Mentioned In This Episode Erik K Johnson Jessica Rhodes Michael O'Neal Start Podcasting Today Go to www.theschoolofpodcasting.com and use the coupon code listener

                          -Kent Student Radio-hosting multiple types of shows, mostly music but filling in on some talk types of shows -WJCU-doing a ‘Unsigned band’ show.  Did artist interviews and collect unsigned material-…didn’t have the engineering background so it was difficult to adjust to the technology side-was kinda thrown into it because I was traveling and scouting bands on the weekends.   tried to start podcasting 2009/2010 but it never really grabbed ahold.   my band started a podcast around 2011 and did a few episodes, I appear on one but never really followed through on “doing my own” AMERICANROCKSTAR Podcast w/Scott Sykora -by this time I was becoming engrossed in podcasts.  I spent a lot of time traveling and driving and needed to cleans my palate from music—-I wanted to expand my mind, learn about things, explore things I had always been interested in but never searched out. Some podcasts that I subscribed to at this time were: Podcast Ufo-w/ Martin Willis The Kate Valentine UFO Show-w/ Kate Valentine Random Alien Brain Droppings-w/ Suzanne Chancellor The Unexplained with Howard Huges The Other Side of Truth-w/ Paul Kimball Radio Misterioso-w/ Greg Bishop Binnall of America-w/Tim Binnall Open Minds UFO Radio-w/ Alejandro Rojas The Paracast-w/ Gene Steinberg and Christopher O’Brien Hidden Experience-w/ Mike Clelland The Gralien Report-w/ Micah Hanks            As I listened to all this content I felt like I was becoming an expert myself of the topics of UFO’s and alien abduction. All of these podcasts I found because of any of the ones I listened to before, They are all interconnected and have a lot of the same guests.  After listening to the same content over and over, I needed new blood.   I then discovered new content providers, and kinda traveled off the paranormal track and widened my horizons and explored a few other podcasts such as: SasWhat: A Podcast about Bigfoot- w/ Seth Breedlove Into The Fray w/ Shannon, Ryan, and Sam Where Did the Road Go w/Seriah Azkath The Rogue Planet Podcast w/ Jason, Maureen, Ryan, and Caleb                  I needed to find some other stuff to listen to, the paranormal world was starting to depress me…I could never find any answers!!!  I started looking into music, another passion.  I listened to a whole bunch of different podcasts about the music industry but only 2 stuck… The Jasta Show w/ Jamie Jasta Music Business Facts w/ Rodney Holder           By this point I knew I needed to podcast, but what about???  I figured I would try my hand at a paranormal podcast, why not-it isn’t over saturated yet???  I made a plan about my content and how I wanted to present the info so now I needed to learn how to podcast.  I thought about trying to consume as much information about podcasting as I could, learn everything I could as fast as possible.  I found a bunch of podcasts and subscribed and downloaded as many episodes as possible.  These are some of the podcast I subscribed to to help me learn about podcasting… The Podcasters Studio and Podcast Quick Tips w/ Ray Ortega The Podcasters Roundtable w/ Ray, Daniel J Lewis, and Dave Jackson The School of Podcasting w/ Dave Jackson The Podcast Producers w/ Corey Coates and Jessica Rhodes The Feed w/ Elsie Escobar and Rob Walch Podcast Method w/ Dan Benjamin Podcast Talent Coach w/ Erik K. Johnson podCast411 w/ Rob Walch The Audacity to Podcast w/ Daniel J Lewis Speaker Live w/ Rob Greenlee            I learned A LOT from all of these people.  Any time I had a question about anything all I needed to do was send an email to any of these people directly and I would get instant answers.  Between these people, and their YouTube channels for the visuals, I was able to build the confidence to launch my podcast!                By this point I had come to the conclusion that I didn’t need to be a player in a field that already had tons of podcasts.  I needed to focus on something I knew more than anything.  I needed to focus on something I didn’t think I knew someone else was doing, a podcast about beards.  It wasn’t going to be podcast about the hipster “trend” that has been going on, it was going to be about the real people that grew before the trend and those who would still stand after.  It was going to be about the contests they all attended, the brotherhood and sisterhood we all found together.  It was going to be about the family we created, the new friends we made all because of something we grew on our faces.  It was about something that we take into our everyday lives and just “do” without thinking.  It is about the styles, and care, the preparation we make, and take, to grow our facial hair.  It was about how we all come together to make differences in or communities, or the communities of our friends.  It was about our travels to other cities to compete for bragging rights and the battles we have had.  It was going to be about the products we use to look handsome, and the tips from experts on how to look the best and take care of ourselves.  It was going to be about all the adventures we have…everyday.  I knew that having a beard, that was abnormally long, lead to a different way of living life.  It is something that draws other peoples eyes and attentions and constantly had people staring or making some dumb remark.  It was a lifestyle that made me feel different and uncomfortable at times all because I chose to grow a beard. Because of my beard I found many other people like me who felt the same and had a lot of the same interests.  This is what I knew, this is what my podcast needed to be about.           I came up with the name “The Beardcaster”, bought the domain, built the site and launched January 1st, 2016.  I was terrified at first that I was doing everything wrong, that I was going to mess up.  After time my confidence built and now 9 months later, 17 episodes, I look back feeling silly.  Everything feels much easier to do.  Recording episodes is much easier.  Editing is much easier.  Uploading and posting is much easier.  The only thing that isn’t easy is growing an audience.  That takes the most work.  It takes finding them and getting in their faces, or beards!  It takes another type of confidence to not be afraid to get out in the world and talk face to face about your “art” and why you believe in it and why they should listen.  The more personal you can become with a person the more likely they may take a listen.              Providing content that is rich and advantageous to a listener is also another challenge a podcaster can find.  The word “value” comes up a lot in conversations with podcasters.  What is the “value” that you provide to your listeners?  The value I try to provide to the people that listen to my podcast is this: learning.  I want them to learn about something they may know nothing about. I want them to learn about something they have been a part of for a long time that they just discovered.  I want them to learn how to take care of themselves.  I want them to learn about people that need help and how those of us in the facial hair world help them out.  I want them to learn about being free of public scrutiny and the judgmental eyes of so many people.  I want them to learn to do something, to be inspired to try something new.  I want them to laugh at everything, to not be so serious and just relax in their own skin; or hair.   Pulpo Beard Oils Waffen Der Whiskerr Oil Brutal Beard Groomed Gorilla Attack Of The Beards The Drunken Book Nerd music by: Sindust Chris Donley Tester                                                

I can handle some people explaining their strategies of launching a podcast, but there are some things that are just blatantly WRONG. Here are a couple that get my goat. Episodes Get Downloaded When People Subscribe If you simply launch with only one episode on your first day, and someone subscribes to your podcast, then you only get one download. BUT, if you launch with five episodes and they subscribe, then you get five downloads, which will help to raise your rankings within iTunes. This is not true, and easy to test. Go to www.schoolofpodcasting.com/itunes and subscribe and see if my back catalog automatically downloads. You Only Get 8 Weeks to be in New and Noteworthy Podcasts based on TV shows go in and out of New and Noteworthy all the time 50+ Honest Reviews Will Get You Into New and Noteworthy Nope. It's subscribers that really count. Not that reviews don't mean anything, but subscribers appear to carry more weight. Also boosting people to the top of the charts before they have found their own voice doesn't work. Case in point Philip Phillips. Who? Exactly (season 11 winner of American Idol). They talk about generating buzz, and getting people to talk about your show. You want to do this every week you are podcasting. You want to bring value on a consistent basis. Here is a video that explains why I know these are not true https://youtu.be/gp1T4aj3ucw Rob Walch at Podcast Movement said the following things about New and Noteworthy His KC Startup podcast was featured (front page) of iTunes and saw a bump of about 300 His son's podcast Porter's podcast saw a bump of about 1000 He said a front page listing will get a bump of anywhere from 200-a couple thousand. Podcasters who game the system to be #2 in the Education category and rarely got over 200 downloads per episode (most were around 100ish). The sad thing is people are never launching because they can't get the recommended number of podcasts (3,5,8, 30) ready to launch. Just launch. Losing Your Audience in Jargon and Inside Jokes We are all too close to the trees to see the forest and depending on who you audience is, we need to remember that we get new listeners all the time. When we start using jargon (words that only people with experience in you field, or potentially an inside joke ) you can leave them confused. This makes them feel like an outsider, and potentially tune out. Recently on an episode of the Podcast Review show both myself and my co-host Erik K. Johnson were lost in the hosts use of big words and inside jargon. Now, maybe we aren't their target audience but it really took away from the experience.  Being a person who grew up in the church Christian people who are trying to reach the world when they start spouting things like "Lion of Judah, Bathed in Blood, Alpha and Omega, evangelical, Holy Ghost, born again, unspoken prayer requests (which just means someone in my family messed up again). Be a "Proverbs 31 woman". The list goes on.  I asked my buddy Cale Nelson from HamRadio360 to come in and share some jargon.  Tascam US-32  Tascam MiNiSTUDIO Personal US-32 Audio Interface for Online Broadcasts is a brand new interface for podcasters who are looking to broadcast live and have the ability to mix in (up to) three sounds. There is also the ability to add effects. Most of the effects are pointless (make your voice deeper, higher, reverb, echo, distortion).  This is kind of exciting as this particular  https://www.bhphotovideo.com/c/product/1263856-REG/tascam_ministudio_personal_us_32.html/BI/5223/KBID/5977 Mentioned On This Episode Podcasters Roundtable Round 76 State of Live Streaming Hamradio360.com Black List Exposed Milaminthemiddle.com Book a Podcast Coaching Call With Dave Jackson Sessions start at 15 minutes and go up. See www.schoolofpodcasting.com/schedule for availability  

Welcome back to the Creative Studio, where we conduct experiments with podcasting. In this fourth season, we are talking about narrative podcasting. This is episode 6, and we’ll be discussing the editing process. In the previous episodes, we discussed various things regarding planning, preparation, and recording for a narrative podcast. If you missed those, you’ll definitely want to go back and listen to those. In this episode, we’ll be hearing from: Bryan Orr Corey Coates Doc Kennedy Dave Jackson Erik K. Johnson Rye Taylor Elsie Escobar There is a lot involved in the editing process. As we discussed in episode 402, editing shows up many times throughout the narrative workflow. Here’s a quick review of that workflow or roadmap: Idea Research enough to pitch idea to group Research more Conduct pre-interviews Adjust story concept Pick interview subjects Interview Transcribe Write first draft of script Edit Second draft Edit Third draft Full cuts “Read to tape” as group Group edits Fourth draft Tracking Rough mix Listen to the rough as a group Another group edit Rough sound design Listen as a group Edit Fix sound design Pass off your final master Final mix Send out Get notes Fix based on notes Review again Green light Publish This workflow is roughly based on the process that Roman Mars shared during his keynote presentation at Podcast Movement 2015. There are at least 5 edits mentioned in this process – some are individual and others are group edits. There are a couple ways that editing can be approached. Each has its benefits and drawbacks, and I think that each one is helpful, if not needed, in the workflow. One way to edit is in written form and the other is in audio form. There may be other approaches and various combinations of these forms, but these are the two that I will focus on for this episode. It is good to start by getting a transcript of the tape you recorded. I didn’t do this for the first several episodes of this series because it costs either time or money – and I didn’t want to give up either at first. I finally gave in and paid someone on Fiverr.com to transcribe some for me. Here’s what I did. I had already listened to all of the audio after the interviews and separated the clips based on the overall topic of the section. There were some sections that I copied and put into a couple topics. In the end, I had anywhere between 10 minutes to 60 minutes of audio for each topic. I put the clips for one topic together on one track and mixed it down to a single mp3 file. I sent that off to the person on Fiverr. There were one or two episodes where I trimmed out my side of the conversation to made the file shorter because I was paying by the minute. I also wasn’t using any of my side of the conversation in the end. When I got the transcript back five or six days later, I would read through it and mark out things that I knew I wanted to cut out. This would include my side of the conversation if I didn’t already take it out. Sometimes the guest would cover a couple topics together, so I would take out parts of the guests’ answers that didn’t pertain to that particular topic. Sometimes the guest would go into stories that were related to the topic, but weren’t necessary to make the episode work. There were also several times when multiple guests would basically give the same answer or perspective, so I would usually cut someone’s answer. The decision could have been made depending on clear they gave the answer or even how much I was already using from that particular guest. I don’t try to give equal time, per se, but I do like incorporating different voices. I would also look for short clips that I could use in a teaser or opener for the episode and highlight the different spots. So, I would end up with a document that had a bunch of stuff crossed out. I would usually do some of this on my break at work, so I would actually print out the transcript and mark it with a pen and highlighter. I would then translate that to the document in Microsoft Word and save it as a new file. I would do this so I could make changes but still have the original work. Here’s a quick side note. If I was working on this with a team, I would probably have been using Google Docs instead of Word to make it easier to collaborate. I know I haven’t gotten to any of the guests yet, but be’ll get to our guests after I finish explaining this writing part. So I would take the edited document and then I would try to organize the remaining clips into a logical order. I would look through each guests answers and label it as a certain subtopic. I would then be able to create a form of an outline. In a couple cases, I actually numbered each clip so I could rearrange them using just numbers instead of copying and pasting a bunch of text. After I had the order of the clips, I would look at what I needed to do to create the narration in between the clips. Sometimes the guests’ answers could stand alone without much introduction or transition, but other times I needed to set it up a little more. In some cases, I would summarize a 2-minute explanation the guest gives in 20 seconds to make it more concise, and then let them finish with the pertinent details. We’ll actually be talking more about transitions in a couple episodes, but it is part of the editing process. Then I would be able to record the narration part. I would often find places where it didn’t sound right, so I would have to rephrase and rerecord. This is another editing step. I would then take my narration clips and the guests’ clips and move onto the audio editing part of the process. I personally use Adobe Audition, but before that I used Audacity. Bryan Orr, host of the Podcast Movement Sessions podcast has his own workflow. Bryan Orr – his workflow Doc Kennedy, host of the Filmmakers Focus podcast, continues to share his perspective from video creation. He also makes reference back to an old program that we can learn from. Doc – War of the Worlds Doc – take notes, what works Doc – hire someone And if you’re looking to hire someone, Corey Coates is the co-founder of Podfly Productions and is an excellent editor. But I wouldn’t be opposed to talking with you about working with my company, Podcast Guy Media, LLC, especially if you’re interested in creating a narrative podcast. Erik – Let the guest tell the story That was Erik K. Johnson, who has some great resources at Podcast Talent Coach. Erik – only use what you need Dave Jackson has been podcasting since 2005 and has helped a lot of people with their podcasts, everything from getting started to growing the podcast. Over the years, he has seen a lot of things and has developed some pet peeves in the mean time. Dave – answer the question Rye Taylor joins us again to share some thoughts about the difficulty that podcasters can have cutting things out, especially when there is something more personal involved. Rye – cut the extras, even when it’s personal Rye – one central character Corey Coates also talks about the difficulty podcasters can have trying to edit their own show. Corey – perspective and objectivity One suggestion from Elsie Escobar is to reach out to your audience for some perspective. Elsie – mini-focus group In the discussion with Elsie, I realized a connection between editing and our brain. The right side of our brain is the hub for creativity while the left side is the more logical side. When it comes to creating a podcast, we are using both sides of our brain, but it’s difficult to keep switching back and forth between creating and editing. Because of this issue, I’ve heard many people recommend batching your work so that you focus solely on creating, and then you focus solely on editing. If you have a team, this process can be improved. You can have some people on the team work on the creative aspect while others focus on the editing. Elsie – creating vs. editing I’ve mentioned the book, ‘Out on the Wire,” by Jessica Abel several times throughout this series. It really is a great book to help with many of these aspects of creating a narrative. In the section about editing, she speaks with several different companies that create narrative audio, such as This American Life. An edit was revealed to be a single session of basically tearing apart the script to make it better. It was brought out that sometimes a single edit could take several hours to a full day of work. And this would be with a team of people. And that would be just one of the several edits on a single piece. Did we mention that creating a narrative takes a lot of work? Dave Jackson actually talks about his experience of working on a project in his podcast, The School of Podcasting. He actually gave a shout out to me and this podcast. Thanks, Dave. Yes, I did a little happy dance when I heard that. Anyway, he said that a 20-minute piece he worked on for TheMessengersDoc.com took 4 hours. That’s a ratio of 12 minutes of work for 1 minute of audio. No, Dave is not slow. This just takes a lot of work, and the editing portion is a large part of that. Rye talked earlier about focusing on one central character and have this as a guide during the editing process. When you’re reading the script or listening to the audio, ask yourself if it is vital to build the story around that central character. Now, the character could be a person. It could be an animal. It could be a place. It could be a topic or idea. Whatever that central character is, try to keep the story centered on that. As was also mentioned, make sure to keep your audience in mind. Where are they coming from? What is their experience or knowledge? What do they need to know? What do they need to feel? How can you help them? One last thing to consider when editing and cutting your audio, consider your overall purpose and goal. What is it that you are aiming for? What is the call to action that you want your listener to take? How will this move the podcast forward? Maybe the podcast is designed to move your business forward. Whatever it is, ask yourself if it contributes to this overarching goal as well. In the next episode, we are going to talk about how to entice your audience. This includes how to capture their attention at the beginning and keep them listening. After that we will look at another aspect of the editing process we haven’t really talked about, and that is making transitions between clips and narration. In other words how to make the narrative flow better. I haven’t really assigned you anything so far in this series. I’ve mentioned resources to help you. I’ve mentioned the website and the email list you can join for additional information and notices. But I haven’t really given you an assignment for you to work on and take action on. So here is your mission, should you choose to accept it. Go to CreativeStudio.Academy and sign up for the email list. If you’ve already done this, great! You’ll be sent some resources I’ve created. One thing is a guide on creating a website. Another is the roadmap for narrative podcasting that I created earlier in this series. You will also get a sample of my editing processes. I’m including copies of each stage in the written portion of the process. So you’ll see the transcript with parts crossed out. You’ll see how I organized the remaining clips. You’ll see the narration I wrote and put the script together. This will give you an example that you can see, as opposed to just listening to the process here. The next step in your homework is to e-mail me, joshua@podcastguy.co. Or you can just reply to the e-mail with the resources. Let me know what your plan is for creating a narrative podcast, or at least what ideas you have. I would love to talk with you about this. I am also willing to have a Skype conversation with you to answer any questions you may have and share a little more of my process, including sharing my screen to show you what I did in the audio part of the editing. So again, your mission is to go to CreativeStudio.Academy and join the email list to get started. This message will…well, no, it won’t self-destruct. I want this to reach more people as well.   The Creative Studio podcast is brought to you by Podcast Guy Media, LLC. Through this business, I help people with several aspects of their podcasts. I recently helped one podcasters launch his first podcast. I am the podcast manager for another podcast, where I help oversee all aspects of the podcast production from planning and scheduling guests to editing and publishing. What I do most of the time with clients, is the editing of their audio. If you need any help or have questions, please let me know at PodcastGuyMedia.com. If you couldn’t tell, I’m really getting into narrative podcasting, so I’m especially interested in helping you if you want to dive into this awesome world. Again, the website is PodcastGuyMedia.com.

Podcast Movement was a great success as all of the previous events. WOW. The one thing different this year was I was working for Libsyn. I spent pretty much three days talking from about 7 in the morning to somewhere between midnight and 2 AM talking loudly. Consequently, my voice is still kind of raspy today. I had originally planned on playing the talk I did, but to be honest the audio has so much room noise it's unusable. Instead I want to share some quick insights from Podcast Movement.  Bring a back pack. - I was using a laptop case and my shoulders still hurting.  If you want to meet someone, you need to set this up in advance.  Don't be afraid to try things. I did a Q&A. This was new at PM16, and it was in response to customer feedback. I thought my session went well, and I enjoyed not having to working on a bunch of slides.  Be Careful Extending Your Launch I love Giordono's Pizza. Every time I go to Chicago I have to get some. It's super-duper thick, and it's quite yummy. They look small, but one piece will fill you up.  We went one night, as did apparently the entire event. There was a 90 minute wait. We found out that we could order out pizza and they could start making it, and then (hopefully) by the time we got to our table, the pizza could be ready.  That sounded like a great plan. The problem is what we were told and what was reality were very different. We got to our table and instead of having the pizza soon, we waited another 90 minutes. So all in all we waited three hours for food. Was the pizza good? Absolutely, but did it make me roll my eyes back into my head and make me go "oooooh this is soooooo good..." like the other times I've enjoy ed their pizza? No. Why? I had been telling people how good it was. That is half the fun of going there is to take someone who has never had their pizza, and watch their face. But after three hours of waiting, unless they threw in a Heil PR40, I don't think the pizza would've lived up to the hype.  So if you are a person who is getting ready and setting up your auto responder, your squeeze page, your sales funnel, etc. meanwhile you had already told your audience that you would be launching a podcast "soon," by the time it arrives the wait may take away from the over-all experience. With this in mind, be careful when you announce your podcast is coming. You might want to wait until you have a finished episode ready to go. You might want to wait until your show is approved in iTunes, Google Play Music, Stitcher, etc.  New and Noteworthy Update I ran into Nicole of the BBRshow.com (Business Building Rock Stars). If you count from the top she is currently #81 in "New and Noteworthy" and said she doesn't seem to be getting any major push from this position. She said she is seeing slow steady growth. This segment was recorded using nothing but my phone.  What it Would've Sounded Like if I had Won an Award I was honored to be nominated in the Technology category and then the PEOPLE'S CHOICE! (but didn't win either). I had a speech in case I won. It went a little something like this: Look, I don’t win very often, so I’m going all out on this. OK? I would like to thank: GOD My listeners. Without you I am nothing. To the members of the School of Podcasting. Thanks for picking me as your coach. It has been a pleasure serving you. A special shout out to the Ask the Podcast Coach chat room. You folks truly are neat. Thanks to the academy, and to my fellow nominees. It was great to be nominated with you (I’ve been nominated for 8 different awards, and I gotta say it is nice to win). To my co-hosts I’ve have over the years. Rob Walch, Paul Colligan, Gary Lealand, Erik K Johnson, Jim Collison, and of course my tripod brothers Daniel J Lewis and Ray Ortega. Gentlemen thanks for being great co-host and in some cases competition, but thanks for being even better friends. To libsyn for hosting all of my files without a glitch, and thanks for the job while I’m at it. Use the coupon code sopfree to get a free month. Cmon, you know I had to go there. This is really overwhelming. Ask my ex-wife and she will tell you I don’t handle compliments well. I do want to thank some people, Daniel J Lewis, Marcus Couch, Erik K Johnson, and Steve Stewart who called me during my divorce just to make sure I was OK. As I got divorced 10 days before Christmas, Steve took time out his family time, and called me on Christmas day. I know we like to talk CPM advertising, and income reports, but when you’re spending Christmas with your cat that phone call was worth a million dollars. Two more quick points. If you’re almost ready to launch your podcast, but you’re waiting on that one thing LAUNCH. An almost perfect podcast will impact 100% more people than the one that never makes off your hard drive. Lastly, people ask me why I have Jeremiah 29:11 on my website. Well in 2015 I got divorced. Shortly thereafter I was laid off. I was estranged from my family due to some things my ex-wife had said. It was a dark place. I moved back to my home city of Akron where I now have a peaceful house. I called some friends and got a job at Libsyn. After 7 years of not talking to my brother, that bridge has been restored. So when things get dark, remember Jeremiah 29:11 it goes a little something like this. “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” Tonight I stand here with a trophy in my hand and say this is why I have Jeremiah 29:11 on my website because it's true. Thank you all Mentioned In this Episode  www.inglespodcast.com www.shepodcasts.com www.bizchix.com bizwomenrock.com Podcamp Pittsburgh Podcast Mid Atlantic Join the School of Podcasting Doors close in a week. Hurry to reserve your spot. Join Today

  Welcome back to the Creative Studio where we conduct podcasting experiments. This is the fourth episode in our series on narrative podcasting. If you haven’t listened to the previous episodes, you can visit CreativeStudio.Academy or subscribe to the podcast to get those episodes. My name is Joshua Rivers and I am your host on this extraordinary journey into the world of narrative podcasting. I’ve mentioned before that I’m not an expert. I’ve been learning these things along with you. This episode is a continuation through the podcasting workflow and is kind of a part 2 to last week’s episode where we talked about planning your narrative podcast. This week we will take those plans and begin to make actual preparations. We’ll be getting things set in place so we will be ready to record. In a previous episode, we heard from Jessica Abel, the author of the book “Out on the Wire” and the host of the associated podcast. She shared some things about planning and creating the narrative arc. We won’t rehash those things now, but she helps us take the next step. 7 you have a character who's going to be at the center of the story, you want to think about what are these stages that they've gone through, and the change that you want to depict in your narrative, right? 8 you figure out when the turning points are, when do they go from one place to another place, where were their dilemmas, where were their decision-points, and then when you go to the person you want to ask them all kinds of questions about those decisions that they had to make, and about those moments of change, and how was it before, and how was it after. So your preparation is often figuring out the bare outlines of what this person's story is, and then deciding where do you want to delve in further. 4   In our case, we very specifically targeted certain individuals that we wanted for their knowledge-base and their experience in the industry. Corey Coates joins us again. He is from Podfly, helping podcasters  with their podcast production. He also works with Jessica Rhodes in creating The Podcast Producers podcast. It's tough because in a lot of cases you have folks that are the most boisterous, or the most vocal, the most prominent in some of the communities and Facebook groups, that may not necessarily be the ones who are bringing the best information, We know, because I've been in podcasting for 10 years, Jessica'd been doing this for two, three years, as well, so we kind of got a sense of those, you pass kind of the sniff test, if you will, you can kind of tell when you talk to folks that they're either really legit, they know their stuff, and they're really making a contribution, or they're kind of jokers and they're coming in and they're just sort of marketing themselves and not really the skills that they may have acquired Dave Jackson from the School of Podcasting also does a lot of experimenting and testing of different things in the podcasting world. He chimes in on this as well. 9   Well for me, I've done it where I have chosen guests who had the background I was looking for, So by doing that, I kind of knew that the information they were going to provide, I wasn't going to really have to sift through much, it should all fit the goal of the episode, you have to listen to it all again, in fact, by the time it's over, you're so sick of hearing the same thing over and over, that it can be a little crazy, but I think if you have the right guest, that I guess in a way, I asked people that I think I know the answer. I'm trying to--not get them to say what I think, but maybe reinforce what I think. And then I'm always open-minded, so if they bring in something that I'm like, ooh, I didn't know that, that's even better. Erik K. Johnson refers to the popular podcast, Serial, to help draw some conclusions here. 12 Finding people to interview really comes down to the story that you want to tell. If you're interviewing, if you're creating this serial podcast, you need to talk to the guy that did it, or didn't do it, the guy, the accused. That's the key. Then you might want to try and talk to the individual that made the arrest, or people close to the story. People that have intimate knowledge of the story that you're trying to tell. you simply have to make sure you find the people that will help contribute to the story. Rye Taylor can get excited about telling stories and brings it back to core of the matter. 18   So, you've got to stick with your theme, and you've got to play with that idea of how do other people play into the hero's story, because you've always got to keep that as the main focus, that main theme and also to focus on the hero during that event.   Whether you are doing a narrative podcast or and interview-based show, finding and securing the perfect guest can be a lot of work. If you don’t have the time or connections to do this yourself, you can get some professional help to take care of the heavy lifting for you. Jessica Rhodes, one of our featured guests this season, started Interview Connections to help podcasters connect with guests. Jessica and her team work diligently to get to know both the podcasts and the guests so they can be a matchmaker. If a guest isn’t quite right, they strive to find out more so they can present only the best matches. It’s a win-win situation for everyone. Check out InterviewConnections.com today. [short music interlude] As with coins and stories, there are two sides to this issue of who to interview. Much of what we have heard so far emphasizes the importance of starting with the hero and main theme of the story. Then you target specific people to help tell the story. Rye Taylor looks at the benefits of both of these. 16 I think that you never know where the gold is going to come from when you're interviewing people. It depends on the narrative again, what type of story you're telling and where you are. If this is a live scenario, I would definitely make sure that you talk to numerous people, even if you think that they're not going to be a good part of this story. You'd be surprised. I'll give you an example. I'm going to be releasing a show called Daring & Rye, which is my story that's talking about me as a fat, middle-aged guy with a young family, who's ready to recapture an adventurous life. That is me. Okay? That's my desire. I'm the hero of that story. Now, just because I'm the hero of that story doesn't mean that I don't need supporting characters or other people to actually play a role in that. So during a trip to Colorado, during this whole narrative, I actually went and interviewed people during a day called the Penguin Plunge. Now the Penguin Plunge is a blast of an event because what it is, is these individuals from all over this part of Colorado actually come together, in the middle of February, and jump into this frigid, freezing cold water for a specific charity, okay? Now, I interviewed several people that jumped into the water for a specific charity, and I had a blast doing it. They had some amazing stories. I learned all of these things. Now, could I add that all to my narrative? Of course not, but I learned some amazing stories, and I was able to weave the best parts of that story throughout my own narrative and how it applied to me. It's not about them, it's about me in this particular instance, because I'm the hero of the story. Does that mean that their stories aren't important? Of course not. But you've got to have a variety of interviews--a variety--and then choose the best pieces that actually are the most applicable to your story, okay? 21 Sure, well, I think a lot of it just comes down to recognizing that, in this point, you are literally documenting everything, every interaction... This is Geoff Woods. He hosts the Mentee podcast where he records and shares raw conversations with mentors. ...and so all these conversations that you have with people, I think you just let them know, hey, do you mind if I record this? Not only for my own retention, I like to listen back, but oftentimes I find little snippets of gold that could go into my podcast, and if I come across something, I would be sure to reach back out to you and ask for your permission specifically, would that be okay? And more often than not, people are going to say yes. Very rarely have I gotten a no. And the only times when I've gotten a no is when it was an incredibly personal and private conversation on their end. They just did not want that documented. Which I could respect. 22   you end up with a slew of content and recording, and at that point it was just a matter--you got to document it, you got to form some system of marking the date you sat down, what you talked about, maybe moments--you'll know when you're in that conversation, like oh my gosh, that was a golden nugget--to be able to look at your recorder and say, hey at 19 minutes and 27 seconds, I need to go back and listen to that moment. Being able to just have some type of a system for that, and as you go forward, all of a sudden you wake up one day and you're like, hey, I want to do an episode on this, and you remember, I had this one conversation with Josh, and I remember there was a gold nugget, and then you pull up your Evernote, for example, and you look at the Josh Rivers Interview note, and you see like, ooh, 19 minutes and 27 seconds, there was a golden nugget, and you fast-forward straight to there, and you go boom, there it is. 1   I work in the tape a lot, that's the biz talk for the way that I do it, which is I go through the tape and I find areas that are really strong in the tape, that I'm definitely going to use, and then I find some areas that are weak. Bryan Orr hosts the Podcast Movement Sessions podcast. In fact, he’s the one that introduced me Jessica Abel and “Out on the Wire.” I'm not too choosy. Meaning that I'm not Ira Glass, so I can't get anybody I want. So anybody who's willing to talk to me about something that's related to my topic, I turn the recorder on for them, because why not? It's not that big of a deal. The interview podcast world spends so much time focusing on prepping for interviews and making sure that you're all set up, and sitting their at your desk, but I rely a lot on having my mobile set up with me, and I can do a cellphone interview or whatever, because the point of these kind of secondary voices, is just to create some bounce. So it's okay if it's on a cellphone, it's okay if it's not perfect, or if you're using the Ringer app, or whatever, to get the content. So I just say get a lot of tape. You'll know pretty much right away whether there's some good parts in there or not, and if there's not, then you just don't use it. Part of Brian’s perspective comes from the fact that his podcast largely has been pre-recorded - it was a reflection of the sessions at Podcast Movement 2015. He would take parts of the recorded sessions, and then he would try to get a short interview with the speaker. He would also try to get some snippets from some of the attendees. 2   Yeah, because you never know what you're going to get, so sometimes you'll get really, really great stuff from really unexpected places like, a perfect example is, I interviewed Adam Sachs, he's the CEO of Midroll and Earwolf, so he's this significant player in podcasting, but he doesn't do a lot of interviews, I only used a couple small clips from him, but the clips I did use were really good clips, 3 But if you had listened to that entire 30 minutes, you would have thought it was a pretty poor interview in general. That's where using the kind of ethos of the one-take interview show doesn't translate into narrative. 10   But I think if I just picked anybody, and now I got to go through their story, and their history, to find out why they did what, that's all great, but again, the more I have to listen through and cut out the stuff that doesn't fit, the more time it takes, so I'd rather have a guest that I was pretty sure is going to hit the nail on the head. That was Dave Jackson again. This is a good point to keep in mind - if you try to go too wide and capture everything from everyone, there’s that much more stuff to go back through later on. But sometimes, it’s the best that you can do. Like Rye said - you never know where the gold is going to come from. When talking with Corey Coates, he shares his concern about some people that are careless about who they talk to. 5   I know a lot of other approaches might be how many people can we try and get to capture in a really big wide net, and bring them in, but I can tell you now--and Jessica can speak best to this as a guest booker--that the more specific you go towards somebody as a guest, having knowledge of who they are, their programming, their background, what have you, the more likely they are to agree, because they know that you're not just coming at them with a form-letter that you send to everyone. they basically build an email list, and they blast it like a newsletter that they're doing a show, who wants to get involved? every aspect of humanity you can imagine is out there in the podcasting sphere, and you get the good, the bad, and the ugly every single day, but for me a lot of those referrals, like hey, who should I talk to, really respond from having a really good conversations in interviews for the show, and then them mentioning to me, it's like, hey by the way, you might want to talk to so and so, and because they really have a lot of great information on this, and they're fun to interview. [music interlude] So far in our planning and preparation, we’ve discussed several things about creating the story arc and finding the right people to voice the story. Most of the time, you may be looking for people to add to the story directly. Daniel J. Lewis makes some interesting observations about another potential reason to connect with others. 20   So as far as getting other people into your conversations, it's having those conversations, it's recording them, of course, it's finding people who would have some kind of feedback. Now, it could be as simple as someone being a sounding board, and you're telling them, I want to tell you this idea, I want to bounce some ideas off of you, please give me your feedback, don't just sit there and go uh huh, yeah, yeah, uh huh, uh huh. But feel free to ask me any questions, challenge anything I say, add anything that you think of. It's okay if you're not an expert, I just want another voice here with me, and that can sometimes turn out pretty good, because not only does it mean it's another voice, but it's a completely different perspective that could potentially bring something to the conversation that you would have never thought of including in your narrative storytelling. One thing that we as podcasters worry about - or probably should worry about more - is using various audio clips legally. I am certainly no lawyer, so you’ll want to talk to your own about your particular situation. Music is usually one of the biggest issues when it comes to using audio legally, but using clips of people could pose a potential problem. There are a couple simple solutions that you could try. 19   it could be as simple as just starting the conversation where they see the recorder, and you say, hey, I'm recording this conversation, I might use this in a podcast, are you okay with that? Erik K. Johnson adds to this a little more. 11   When you recruit the people that you're going to interview for your podcast, I think it's important to let them know, this is going to be part of a longer story, I'm putting together a piece, a story, an expose on x-topic, where I'm interviewing various people for the project, and I'll use part of your interview within the project. If they know that it's not simply an interview podcast, and that their entire interview won't be used, that we're using bits and pieces of your interview, I think that's good to know up front, I'm not sure it's going to change any of their answers, but I think it's wise for you to tell them that, so they're not surprised when they hear the show come out. I do think it's important that you let your guests know that nothing they say will be taken out of context, which comes down to your editing, you need to make sure you edit so the pieces that you're including from your guests are actually what your guest said, you're not changing their words in any way. Another thing that you’ll likely come across is when multiple people tell you the same story or details. 13   Now, if you find multiple people who are giving you the same story, you can use bits and pieces of each one, but I think you might be spinning your wheels trying to find individuals that are giving you the same information. One of them really isn't necessary, because you've already got the information. So find the most credible one, the one that will be the most entertaining, and use that particular individual. This next tip from Erik will probably apply more to the next episode when we talk about recording, but it’s wise to keep this in mind now. 14   You will find when you go to edit down your podcast, to put it into parts, you will find it easier to edit when they've given you complete sentences. 15 this is where the art of interviewing comes in. You need to ask questions that will generate answers that are complete sentences when taken by themselves, will stand out in a narrative podcast. The answer has to stand on its own without the question setting it up, and I think it's most important that you find guests that can provide that for you, than it is finding guests of any particular genre or nature, or knowledge. A great question you can ask when you're trying to get complete sentences, is if you're interviewing somebody who's not giving you complete sentences, use the complete this sentence for me. The most important aspect of interviewing is blank. And then have them repeat that first part. They would say I think the most important piece of interviewing is, and they'd fill in their answer. So if you run into somebody who won't give you complete sentence, use that trick on them. I didn’t do this when I interviews most of the guests. Sometimes I got complete sentences - sometimes I didn’t. It could be helpful to also talk about this with the guest when you start. Maybe say, “When we record, it would be helpful if you’re able to speak in complete sentences. I may ask you to repeat something so that we can get the information in the best way.” Doc Kennedy mentions another place that would be good to find some good voices. 6 I think there's a number of podcasters out there that'd be willing to help, and one of the keys there is that we know they have the audio set up to be able to record and give you a high quality voice coming back. You don't want to have somebody on that doesn't have the right setup. They might have the right voice, but if they don't have the right setup, then it's not going to work out. So find people that you can work with all the way, and I would reach out through whatever means you have, connecting through social media, listening to other podcasts, listening to maybe even another narrative podcast. Just find people you can connect with that fit that right tone, maybe it's somebody in your family. Just have them come over and do some recording with you, make sure it's going to work, and then just compensate them fairly, at the worst, dinner or something. That's how I would go about casting. Not only may you need help with the voices, but you may need help with some other parts of the production process. You may have noticed that this series is not being released weekly. In fact, the release schedule isn’t regular at all. This is because I didn’t plan this part of the process well. I didn’t think I would need help. I felt like I could handle it. While I might be able to do everything in a technical sense, time is a definite disadvantage. I didn’t think my schedule would get as busy as it did, and I didn’t think different parts would take as long as they did either. Like many podcasters, “life” has gotten in the way of the podcast production and delayed the release. I have outsourced getting transcripts for the upcoming episodes - at least transcripts of the clips I may use. It helps to see, in writing, the different things that the guests are saying. Then I can mark which parts to cut and rearrange the clips in a logical way with greater ease. I can then script the parts to narrate, edit the clips, and mix them together. If you’d be interested in a behind the scenes look and lending a hand in this podcast, I would love to hear from you. Simply go to CreativeStudio.Academy and click “Contact” on the menu or you can email me “joshua@podcastguy.co”. If you’d like a peek behind the scenes, but you’re not sure if you can help, you can go to the website and join the mailing list. I’ll be sending some things there soon to show some of what I’ve done, including how I’m taking the transcript and working it into a final script. I also have another thing going on in the background that has been taking some of my time, and I’ll share a little of that next episode. Thanks again for listening, and I’ll catch you on the next episode of the Creative Studio. God Bless!

Today's guests: Bryan Orr Corey Coates Doc Kennedy Jessica Abel Dave Jackson Erik K. Johnson Rye Taylor Daniel J. Lewis Elsie Escobar Geoff Woods “If you fail to plan, you are planning to fail.” This is a quote from Benjamin Franklin. It applies to many areas of life, and it applies to creating a narrative podcast as well. My name is Joshua Rivers, and I’m helping to guide you through this journey into narrative podcasting. So, we’ve learned what a narrative is and whether you should even try this. We’ve also climbed the mountain to get the 30,000 foot view of the narrative process. Today we will be looking at creating a plan, and it’s best to start with the end so you know where you’re going. I asked Bryan Orr about this… Bryan Orr: You waste more time… As we speak to the others, we’ll see this thought of having a plan and knowing where you are going. It really does help a lot when piecing together the story arc. Bryan Orr says that are basically two types of stories… Bryan Orr: Some are content centric… Bryan Orr: Writing intensive… Bryan Orr: So when you start off with the timeline… Corey Coates and Jessica Rhodes created what Bryan is calling a content centric podcast series with the first season of The Podcast Producers (which they are now in the middle of the second season). Corey Coates: I think it always starts with the story arc… I love the idea of breaking the ideas down into chapters. I see this in a couple ways. First of all, when creating a series, each episode can be viewed as a chapter of the story. Secondly, if you’re looking at a single episode, there will be several sections, or you could say chapters. Try to logically lay things out so that similar things are grouped together and flow from one part to the next. In episodes 7 and 8 of this series, we’ll dive into more ideas of doing this while still enticing the listener to keep listening and how to flow from one to the next. Jessica Rhodes: You need to know and have a good understanding of who your audience is… We probably should have started here. Who is your listener? Who are you targeting? Jessica Rhodes: …and also what story arc is… Doc Kennedy: Everything scripted… Doc Kennedy works in the film making industry as well as in the world of podcasting. Doc Kennedy: I would set it up like… One aspect of the podcast that needs to be thought about is the voices. We’ll get into actually picking and finding the right people in the next episode, but during the planning stage, you need to really consider how multiple voices can create a third dimension for the audio. Doc Kennedy: If I could, I would definitely have multiple people… Dave Jackson from the School of Podcasting also agrees that writing things down to help jog the inspirational juices and to organize your thoughts. Dave Jackson: For me, I wrote it down… Dave Jackson: …and there was this whole skit Rye Taylor: If you’re going to do a narrative… This is Rye Taylor. Rye Taylor: Once you take that step… Rye Taylor: It’s hard to describe this… Erik K. Johnson: So I think your first step… This is Erik K. Johnson, Podcast Talent Coach. Erik K. Johnson: I think the most difficult part… Rye Taylor: You’ve got to decide… Learning to focus the story on one main person is an effective way to bring perspective. It also gives you a boundary and direction or how to tell the story. Rye Taylor: Once you get that… Most of what we’ve talked about looks at telling stories that have either already happened or that we create. What about approaching something that is either currently happening or is still in the future. Daniel J. Lewis brings his perspective. Daniel J.

Erik Johnson discovered radio while he was studying architectureand has never looked back. He has been in the radio industry since1989 and currently helps podcasters cultivate their voice andtalent. Erik shares a bit of his story, the importance of silencein conversations, and some of the common mistakes new podcasterstend to make – like try to mimic someone else's voice. Tune in formore! 04:15 - Erik has been in radio since 1989. 05:10 - When Erik first started in radio, he tried to learneverything he could. He loves to learn. 05:50 - Does Erik have a teacher or mentor that also has such astrong desire to learn? 08:20 - What is a program director? 09:45 - Erik has a degree in architecture, but he fell out oflove with it after three years. 12:25 - How did Erik make the leap from architecture tobroadcasting? 13:45 - Erik hated speaking in front of people all throughouthigh school. 15:05 - It's just a matter of doing it enough until you're notscared anymore. 20:15 - Does Erik remember the separation between podcastingand radio? 21:15 - Podcasts changed for Erik when he got his iPhone. 21:35 - Erik started writing about podcasting before he didit. 24:25 - Erik and I talk about growing up as a child and howresilient we were. 28:10 - I remember the day Atari showed up at my house. 29:15 - Erik thought if he was able to teach others what he hadlearned in radio, people's podcasts would be 29:25 - The podcasting genre has become stronger overtime. 33:25 - We can always learn new things and craft our artbetter. 33:55 - When Erik coaches his clients, he tries to enhancetheir strengths. 34:25 - New podcasters try to sound like the 'radio guy' orsomebody else. 37:40 - You don't have to revamp your show, but you'd besurprised by what a bit of change can do to it. 38:40 - Erik talks about the importance of silence inconversations, especially in audio. 43:25 - Does Erik have a proud teacher moment? 45:55 - What has Erik changed his mind about recently? 49:25 - What is the most misunderstood thing about Erik? 50:40 - Erik is a fan of magic tricks and magicians. Full Show Notes:http://www.podcastjunkies.com/Erik-K-Johnson-interview/★ Support this podcast on Patreon ★

  If you haven’t listened to the first episode of this series, go back and listen to that first. We covered what a narrative podcast is and whether you should or shouldn’t pursue this format of podcasting. Assuming now that you’ve considered those, we’ll cover an overview of the process of creating a narrative podcast in this episode. We won’t go into a lot of detail, as we will delve into the different parts in future episodes; but you’ll be able to see the big picture. This episode is going to be a little different than the rest. There are only going to be three guests with us – Jessica Rhodes, Erik K. Johnson, and Jessica Abel. The majority of the episode will be my voice. The rest of the episodes will be featuring more of the guests and less of me. In addition to the overview or roadmap, I’ll be sharing a couple other things here that are key to making the process easier or better – or hopefully both. From Interview Connections, Jessica Rhodes is the host of the Rhodes to Success podcast and the co-host of The Podcast Producers along with Corey Coates. She realized the importance of having a team. I haven’t followed this advice yet, as I’m working on this series alone, other than the contributions from those I was able to interview. I am, however, talking with someone about helping form some of the later episodes. This should help make it easier and have a better product in the end. I’ll definitely report on this later. Erik K. Johnson talks about crafting stories on his podcast, Podcast Talent Coach. Erik shares 4 main parts of a narrative. These four parts help to structure what you probably already knew in the back of your mind. For a more in-depth process for our purposes, though, I want to share the extensive process that Roman Mars shared in his presentation at Podcast Movement 2015. He is the host of 99 Percent Invisible, which is a narrative or journalistic style podcast with high production value. Roman Mars has a team that he works with, and it take them several weeks to put together one episode of the podcast. I’m not completely positive, but I believe that they work on multiple stories at a time, overlapping them. I say this because they do release weekly episodes. I know that this is a generalization, but I would venture to say that the average podcaster has a very simple process or workflow. Idea Research Interview/Record Edit Publish As a general rule, I believe that most podcasters are in a rush to release the episodes because they are trying to keep to a schedule or because they’ve already blown their schedule. This is mostly due to a little thing called life. This is completely understandable since the vast majority of podcasters are doing this on the side of their jobs and families. In the rush, though, the process is simplified and the easiest path is usually taken. Roman Mars, though, shared his process, and the process is probably similar in other high production podcasts and organizations that produce audio like this. Here’s a quick rundown of this workflow: Idea Research enough to pitch idea to group Research more Conduct pre-interviews Adjust story concept Pick interview subjects Interview Transcribe Write first draft of script Edit Second draft Edit Third draft Full cuts “Read to tape” as group Group edits Fourth draft Tracking Rough mix Listen to the rough as a group Another group edit Rough sound design Listen as a group Edit Fix sound design Pass off your final master Final mix Send out Get notes Fix based on notes Review again Green light Publish Are you overwhelmed at this list?

The Critical Piece To A Great Podcast – Episode 123   On a recent episode of the Podcast Review Show that I do with Dave Jackson, we got into a discussion with a podcaster who struggles with the introduction of his show. This happens with so many hosts. How do you properly begin an episode? Why are the important elements of a solid introduction? What is the purpose?   We were talking with Doug Salamone of Mind Drippings podcast. On this particular episode, Doug was interviewing Taylor Pearson, author of “The End Of Jobs”. Doug said he was having trouble forming the introduction of his interviews.   START WITH WHY   Here is Doug's first question: “Taylor, why don't you introduce yourself a little bit more, and start off at the beginning with what brought you to decide to write this book and I'll just let you roll with it and we'll get the questions going.”   Doug needs to make us care about the author as he introduces him BEFORE he brings Taylor on the show. Then, Doug needs to make us care about the subject.   Before you begin your show, determine what are you hoping people will take from the interview. What is the point.   When you use, “Tell us about yourself”, it sounds like you didn't do your homework.   The show is about big ideas. What is the big idea in this episode? The world of jobs is coming to an end. Start there.   Later in the interview, Doug asks, “What are people to do … if the opportunities are limited … and every single year we have thousands upon thousands of people graduating from universities across the country … what are people to do to protect themselves from becoming obsolete in this current economy that we're seeing everyday increasing where jobs are being eliminated or being exported to countries across the world?”   This is the essence of the conversation. Let's start here.   Many introductions are a waste of time. They host wanders into the episode rather than creating anticipation and setting up the content.   "Tell us a little about yourself, who you are and what you do.” It is such an overused first questions.   Do your homework. Know the important facts about your guest that support the topic. Provide those pieces of information right at the beginning. Then, hit the ground running with great questions.   Make the introduction of your show compelling. It should make your audience want to stick around for the payoff. I hear so many shows begin with their standard show open immediately followed by a bunch of housekeeping. Don't waste the time of your audience. Your introduction should make a promise (tell the audience what to expect). You should then follow through on that promise (give them the content they expect).   When a show begins with, “I'll show you how to make a million dollars in 4 easy-to-understand steps”, followed by, “But first, let me plug 14 things and chat a bit about why I didn't post an episode last week”, you are losing your audience. Your fan tuned in to hear your secrets, not your problems.   If you have housekeeping notes to pass along, sprinkle them within the show throughout the content. Lead with your strongest material. Housekeeping is not it.   Your introduction should set up your podcast. It should be an intriguing introduction that tells the listener exactly what the podcast is all about. What will I get when I listen? It doesn't matter whether your podcast is 10 minutes or 60 minutes long. You need to tell the listener what is to come.   "Welcome to Podcast Talent Coach Podcast. My name is Erik K. Johnson. This is where we help you transforming your information into engaging entertainment so we can turn your podcast into powerful, profitable relationships.”   With that quick introduction, I told you exactly what to expect. You know the name of my podcast. You know the name of the host. You know the goal we are setting out to accomplish. I've also put you in the mix by referencing your dreams and how my podcast will help you. In those brief seconds, I've given you who, what, when and why.   That content should be followed immediately by a creative tease of this particular show. It might be something like, “We will help Steve figure out how to gently end a bad interview. Shelly asks about incorporating a call-to-action without making the show sound like an infomercial. And finally, we will hear a clip for the ‘The Golden Garden' podcast and help Chris increase the energy and forward momentum in the show. Let's get to it. First up …” This goes right into the show content. We start delivering on the promise made in the introduction. The show is moving forward.   If I said, “Before we get to it, let me explain the new look of my website”, I would only be relevant to a small portion of my audience. Who cares about my new layout? That would assume first that most of my audience has visited my website prior to this show, and second that they can't find their own way around the new layout. That's a pretty big assumption. If is important enough to include, put it at the end, or somehow incorporate the information into an answer.   Don't waste the time of your audience. Make your introduction intriguing and get to the content immediately.   Make Them Care   I'm sure you've heard the phrase “what's in it for me?”   Your audience will be asking this very question every time they tune into your podcast. Your introduction better tell your listener exactly how your topic will affect them. You need to hook them right at the beginning with an intriguing introduction. If you don't hook them early, they will be gone in search of something more captivating.   When your audience knows what is in it for them, they begin to care. Making your listener care is the only way to get them to listen and more importantly come back again.   Lead with an intriguing introduction.   This is true for your podcast in general as well as each individual topic. Your intriguing introduction should hook your audience, let them know exactly what to expect, and allow them to enjoy the story.   What do you hope your audience will take away from this particular discussion? Your introduction should spell it out. It should set up what is to come.   If your goal is to make your listener laugh at your misfortune over the weekend, lead with it. “This weekend was so disastrous, I wouldn't have had time for anything else to go wrong even if I tried.” The audience will now have time to enjoy the vivid details of your horrible weekend rather than trying to figure out what point you are trying to make.   When you begin your story with the details, your listener spends energy trying to determine the point you are trying to make. They are trying to figure out what the story is about.   Have you ever been stuck listening to someone tell a story while you're thinking, “Will he ever get to the point?” That is what we are trying to avoid.   Here is an example of a story you might hear. “This weekend we went to the mall. It was just the two of us. We were looking for a gift for my dad.” Are we telling a story about finding gifts? Is this story just recapping the weekend? Maybe it is about my dad. You don't know. I haven't told you. There is no lead to this story.   To hook your audience and allow them to truly enjoy the story, lead with an intriguing introduction.   Emotionally Powerful?   A successful podcast is built on a strong relationship with the listener. It could be called a tribe as defined by Seth Godin in his book of the same name. The strong relationships with your listeners begin to develop your brand. You can then monetize your brand and associated relationships with an effective call-to-action. But it starts with the brand.   Powerful brands are more than just recognizable names. Powerful brands are full of emotion. A brand is a collection of perceptions, creating emotional connections, while consistently delivering on a promise. The more powerful the emotional connection, the more powerful the brand.   Take a moment to think of some very powerful brands and the associated emotions of the rabid fans of those brands. Nike. Volkswagen. Star Trek. Starbucks. Apple. Harley Davidson. Fans will go out of their way to interact with their favorite brand. These brands are unique, because they create powerful emotions within their fans that are not found in ordinary brands.   Ordinary brands lack emotion. Keds. Buick. Battlestar Galactica. Dunkin' Donuts. Hewlett Packard. Honda. The powerful emotions are not present for most people in these brands.   An amazing book entitled “The Power of Cult Branding” by Matthew W. Ragas and B. J. Bueno describes the seven golden rules to cult branding. Emotion is the key to all seven. Social Groups, Courage, Fun, Human Needs, Contribution, Openness, and Freedom. All emotional. None are functional. It's not the best, biggest, brightest, loudest, or #1 product. Cult brands are focused on emotion, not hype.   If you want to turn your podcast into a powerful brand that you can monetize with a strong call-to-action, stir emotion every time.   Next week, we will walk through the steps in creating a powerful introduction. I'll give you a step-by-step process.     Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

in no particular order) 01:25 Exponent - the nuances of tech strategy - Submitted by Max Flight of AirplaneGeeks.com, TheUAVDigest.com, and PaxExPodcast.com 2:48 Up In Your Business - brings in inspiration to help you to create a business - Submitted by Chris Lewis of www.dadspotlight.com 4:33 School of Podcasting - All Things Podcasting - Submitted by Craig from inglespodcast.com and 08:06 Kenn from blackmanwithagun.com 09:53 Ask the Podcast Coach - Your Podcast Questions Answered - Submitted by Dan Lovallo from http://headlinehistory.libsyn.com/podcast 11:18 We Choose Respect - Teaches kids to be respectful - Submitted by Erik K Johnson from www.podcasttalencoach.com 13:35 You Must Remember This - Golden Age of Hollywood - Submitted by Emily and James of www.classylittlepodcast.com 16:40 Canada Land - A deep dive into the media world in Canada - Submitted by Francis McGrogan from www.standcurious.com 19:10 The Mentee - surround yourself with heavy hitting mentors - Submitted by Gretchen from www.alwaysalesson.com 20:10 Learning Leader - focuses on leadership in every field - Submitted by Gretchen (Schultek) Bridgers from www.alwaysalesson.com 20:40 Duncan Trussell Family Hour - have a good laugh every once in a while - Submitted by Harry Duran of www.podcastjunkies.com 21:56 Mat Men - I love wrestling and this network - Jeff Bradburry from www.teachercast.net 22:30 The Morning Stream - a great mix of humor, news, music, pop culture - Submitted by Jeremy Denise of transmissionspodcast.com 23:33 Bowery Boys - New York City history - Submitted by Jessica Bailey of www.funkyfitnessnow.com 24:34 Art of Manliness - Great advice for Men - Submitted by John Overall of Wordpress Plugins A to Z 26:18 Finding Christ in Cinema - tease out the bits of movies that relate to Christ - John Wilkerson of www.thewiredhomeschool.com 28:10 Grit and Hustle - full of interviews with startups who've had overcome all kinds of obstacles - Submitted by John Livesay of www.sellingsecretsforfunding.com 28:47 The Ferderalist Radio Hour - They talk politics. They talk policy. The host is is absolutely brilliant - Submitted by John Tsarpalas of www.commonwealthy.com 30:38 48 Days to the Work You Love - shows tough love to his listeners and doesn't sugar coat things for them - Submitted by Judy Graph of www.farmandranchcountry.com 32:04 Snap Judgement - great stories, music behind it, the history, and other off the wall stuff - Submitted by Ken Kastler -of www.bountifulproductions.com 32:55 Steal the Show - the most unorthodox marketing program - Submitted by Kim Kracji of www.onthetablepodcasts.com 33:53 Mac Power Users - their recommendations have never steered me wrong - Laura McClellan of www.theproductivewoman.com 36:30 Mad at Dad - If you're married and if you have kids, you probably go through the same thing - Chiaki Hinohara of www.metalmoment.com 40:19 $100 MBA - - the perfect combination of book smarts and street smarts - Submitted by Michel Nelson 0f www.byhyu.com 41:35 Art of Likability - educational podcasts that are also entertaining - Submitted by Michel Nelson 0f www.byhyu.com 42:45 Stacking Benjamins - interesting stories around the finances - Submited by Steve Stewart of No Debt, No Credit, No Problems 44:44 Writing Excuses - really gets deep into the craft - Submitted by Maya Good of www.literaryroadhouse.com 45:50 Podcast Talent Coach - amazing information that has really helped me improve my show - Submitted by Steave Stearns of  www.outsidehealthandfitness.com 47:43 Security Now! - information that comes out is very timely and relevant to my day job - Submitted by Rich Warfield of www.loudpipes.net 50:05 Tim Ferris Show -  He interviews top performing people from all different categories - Submitted by Scott Johnson -of Computer Tutor and Ultrafinishers 52:03 99% Invisible - Talks about all the obscure, unique things - Submitted by Sharon Marrel of www.uuperspective.com 53:25 Daily Tech News - excellent technology information that I find extremely interesting - Submitted by Al Holtz of thelastshippodcast.com & learntoselfpub.com 55:01 Thomas Jefferson Hour - life through the eyes of Thomas Jefferson - Submitted by Terry Noorda of discoveringamerica-history.com 56:05 New Media Show - Great Content You Can't Get Anywhere Else - Submitted by Dave Jackson (me) Have a Great 2016 Thanks to everyone for a great 2015. I look forward to watching the growth of podcasting in the future. If you'd like to have episodes of the School of Podcasting show up on your iPhone go to www.schoolofpodcasting.com/itunes and subscribe today. If you're on an Android you can Subscribe on Android. If you'd like to get the show notes delivered to you for free, sign up for our newsletter. Check out Dave's Books More Podcast Money My Favorite Podcast 2014 My Favorite Podcast 2015 Join the School of Podcasting www.theschoolofpodcasting.com

Today we look at what are the key ingrediants to stories that are used in books, movies, plays, and how some podcasters have used these elements to make engaging content for their audience. If you want to dive deeper into engaging content check out my friend Erik K Johnson at www.podcasttalentcoach.com who really know the ins and out of content shaping.  Last 5 in 5 from Josh Rivers Read to Lead Podcast with Jeff Brown (business books) Wordpress Plugins A to Z  (learn about plugins ) Weekly Web Tools (tools for web designers) Happened to Your Career Chris Locurto Show Thanks to Josh for the opening, and for the last five in five. Find Josh at creativestudio.academy Stitcher Now in Deezer Stitcher was purchased a while ago, and now those shows are starting to appear in Deezer. Full story No Longer Impressed With Joy Ride (8:35) I interviewed the head of Joy Ride a little while back, and I love their interface and other items. It was nice to see an alternative to Patreon. Well I've been trying to setup a campaign, and you have to jump through hoops. I've email their support twice (will try again, one more time). It just seems (in my opinion) the only way I get any help is to e-mail the head of the company. I will keep you posted. If you want to see Dave's Patreon page, go here. Patreon Podcasts Popping Up (10:45) Official Patreon Podcast (itunes) Unofficial Patreon Podcast. (itunes) Podcast Listening Party - Dee Snider Launches Podcast on Podcast One Dee Snider is the singer for Twister Sister, he has many successful radio programs and now is launching a podcast on podcast one. It's call Snider Comments. It has a super long intro, but Dee comes in attitude a blazin'. It should be fun. Anatomy of a Story A great book that looks at some of the best presentations and breaks them down and examines WHY they worked. Why they connected with their audience. The book is called Resonate: Present Visual Stories that Transform Audiences Stories are often the same layout 1. A relatable likable hero 2. The Hero encounters a roadblock(s) 3. The Hero emerges transformed. In some cases the hero was reluctant to take on the responsibility. They finally decide to take on the roadblock, you think they may not make it (but they do). Then you see them after they have made it through the storm/roadblock. Entrepreneur On Fire Questions Use Many Of These Elements I was on the Entrepreneur on Fire Podcast on episode 263, and looking at John Lee Dumas's questions they use elements of story telling 1. Intro I will give a brief intro about you and your business, and then turn it over to you to elaborate. - introduce the hero. 2. Success Quote Here you will share a success quote/mantra you enjoy & how you have applied it to your life. - transformation 3. Failure / Challenge / Obstacle What failure/challenge/obstacle have you overcome and what were the lessons learned? - roadblock. 4. The “AHA” moment Discuss an “AHA” moment you have had and how you turned that AHA into success. - transformed Have you had an “I’ve made it moment?” - transformed 5. Current Business What is one thing that is really exciting you in your business right now? - transformation 6. Lightning Round: What was holding you back from becoming an Entrepreneur? - roadblocks What is the best business advice you have ever received? - transformation What is something that is working for you right now? - roadblock Do you have an Internet resource, like Evernote, that you can share with our listeners? - insights.. What book would you recommend to Fire Nation? - insights into you, and great monetization strategy Imagine you woke up tomorrow morning in a brand new world, identical to earth, but you knew no one. You still have all the experience & knowledge you currently have, your food and shelter is taken care of, but all you have the next 7 days? - more insights into you. Behind the Scenes of a Podcast Launch - Clammrcast is Now in iTunes463 After recording a few episode I've now released Clammrcast into the public and into iTunes and Stitcher. I didn't think people would download the back catalog (three episodes) but they did. This did land me at the rank of 1150 in New and Noteworthy (subscribe, rate and review to help bump us up) You don't need to have multiple episodes to be in New and Noteworthy. You can be new only for 8 weeks, you can be noteworthy ANY TIME. (so you don't only have 8 weeks) I got 47 downloads of the first episodes, 31 downloads of episode 2, and episode 1 got 27 downloads. I will be launching a new podcast that will not be an ongoing show. I will use it answer common questions (best microphone). Mentioned in This Show Best Podcasting Gear - Dave's Amazon Store of Podcasting Gear More Podcast Money: Turn Your Passion into Profits - Book about making money with your podcast Thanks to Henry from the Voices that Carry Podcast for the Review in iTunes.  

Today we are talking about the most efficient and effective way to make money from the influence you build with your podcast. That method is selling your own product or service. We also talk about how to shut down a podcast. How Do I Shut Down My Show? Mark Wade has decided to shut down a1blues.com after 6 years. He had the following questions. When I cancel Libsyn will my past shows still be available for people to still listen at my website or through iTunes or does Libsyn delete your past shows (mp3’s)? No. So if you want to keep it up you can downgrade to the $5 a month plan ($7 if you want basic download stats) Is there anything I need to do to keeping the website up and running Pay your hosting bills, and every now and then login and make sure there are no plugins/themes that need updated on your website (if you're using Wordpress). Also be sure to pay the bill on the domain name. If I decided to start the show up a few years from now is there anything I should do now to make that come back easier? Like keeping the website address renewed every year. Just keep paying the web bill, and your domain. To make that cheaper buy hosting by the year instead of month to month. Some people do a "Farewell" show and let people know the show is coming to an end. Others just say you're going on hiatus (and then never come back). Some people say nothing and the audience figures it out later that no new episodes are coming. In the end of you don't keep the domains and the hosting paid for, the system will break. Opportunity Knocks When Your Audience Asks the Same Question Multiple Times My friend Erik K. Johnson who produces the Podcast Talent coach, and on his show he has spoken about doing interviews and a listener of his asked if there was a definitive book on being and interviewer. Erik states that he has looked and while there are books on Radio that have pieces about interviewing but there is no book that people can say that is THE BOOK on interviewing. For me, I think "Erik needs to write this." Erik has 25+ years in radio and has interviewed some great musicians and entertainers and has some great insights. Erik also does a show with me called the Podcast Review show. If you want some constructive feedback on your show, sign up today at www.podcastreviewshow.com Writing a book is not easy, but it is simple. All you need to do is 1. Pick a topic 2. Outline the topic into sub topics 3. Expand those topics 4. Find an editor 5. Get a cover designed. The Most Effective and Profitable Way to Make Money With Your Podcast Through you podcast your audience: 1. Adds you to their routine when you publish at the same time. They rely on you to be there. This establishes trust. 2. When you bring value, they enjoy having you around. They like you. 3. When you share a bit about yourself they get to know you. Let your personality seep into your show. This allows them to know you. When they know, like, and trust you and you come out with a product that fits a need they have, you can leverage that relationship into dollars. Dave's book is More Podcast Money. Systems You Can Use To Sell Digit Products Sellz.com charges 5% of the sale +.25 cents. Great customizable buttons. They don't allow you to take paypal without paying $5 a month (but you can take credit cards). Sellfy.com - 5% and you can take a number of payments. I'm not a huge fan of their buttons (not very customizable). Gumroad.com - 5% + .25 Allow you to do a "you name the price" product. They do not accept paypal (but you can take credit cards). Spotlight Artist Raymond Good Job Search that Works [24:49] Ray's sight looks pretty cool. If you want to know what Wordpress theme someone is using check out wpthemedetector.com Ray is using Elegant Themes on this website. Ray is someone who can help people be more effective at finding a job. His free podcast provides great insights into helping you find a job, switch jobs, etc. We listen to Ray's first episode and its very polished. I played his first and last episode. Its very subtle but Ray had some reverb on his voice on the first show and now he doesn't. I'm on show 438 and I know show 500 will have improvements over 438. Keep in mind you don't have to be great to start, but you do have to start to be great. Check out Ray's show at www.jobsearchthatworks.com   Mentioned in this Episode Wrapid Right Method Self Publishing For Virgins Ready to Start Podcasting

The step of every journey starts with a single step. You've gone to great lengths to make a good episode. Now you're ready to promote your show, and everyone says "find your audience," but how? Today I do a couple quick Google searches and show you what I came up with for a friend who has a podcast that is a book of fiction (super niche). We also talk about dealing with "trolls" who leave negative comments on your blog posts, etc. If you are thinking about speaking at New Media Expo, you need to get your submission in BEFORE 10/24. I give some tips on what I'm looking for at my blog. Interview With an Internet Troll [3:40] There will be people who hate  everything you do. They have nothing nice to say, and in some cases will use very offensive words. But keep in mind: 1. They don't have the courage to do what you do (create content). They only tell you how bad your content is. 2. Many times they do it in an anonymous fashion (again, lack of courage). 3. They DID leave a comment. You MOVED someone to hate you. That's a plus. It doesn't seem like a plus, but it is. Check out Daniel J Lewis's episode on handling complaints. Check out Erik K. Johnson's Podast Talent Coach. Ray Ortega's Podaster's Studio and Podcaster's Rountable (which often has myself and Daniel J Lewis) Last 5 in 5 [10:50] Todd from the conformity hazard podcast (recorded live at Podcast Movement) tells us the last 5 podcasts he listened to. 48 Days to the Work you love (Dan Miller) School of Podcasting Podcast Answer Man Family From the Heart (audio journal of the host) Smart Passive Income (Pat Flynn). Podcast Rewind [12:38] UK Podcasters are now New Media Europe. Thanks to Kevin Cox for the shout out. I appeared on the Profitcast Podcast. This is a cool show that talks about growing your audience and monetizing your show. Brian is an awesome dude. How Do I Grow My Audience When I'm Not Doing an Interview Show? [16:15] I got an email from Caine Door who asked, " "what kind of advice would you give to someone who's podcast was driven by fiction content (a bit like Scott Sigler but with no where near such an outgoing personality) and not interviews, or helping people, or a professional focus?It seems that a lot of advice about podcasting is more geared toward all of those things that I mentioned above that I don't really do.  My latest episode has the most conversation I've done with the audience....ever and its only like seven minutes. "   My first bit of advice was to get his website address into his signature. Don't make it hard to find your show. I am the person who may not read all of your email, but I will click a link to help me determine if I should read all of your email. Then do the four steps of podcast promotion   1. Figure out who the audience is 2. Make content that will impact and move them. 3. GO to where they are and make friends with them. Bring value with every conversation. 4. Tell them about your podcast   So Caine's audience would be people looking for fiction. I typed in phrases like "Fiction Book Fans" and "Fiction Book Clubs" and I went to Google+ communities and Facebook Groups, and between a few(less than 5 searches) I had a list of places to investigate including.   http://themindofafictionbooklover.tumblr.com/me is in the top 5 of Google for this search. Go read his blog, and leave comments. When somethng strikes you send him an email and start a conversation. Later ask him if he'd like to listen to your book. Be sure to have your signature with a link to your website so when you send him an email he will see your website.   http://www.thrall.org/booklovers/ Has all sorts of things about book clubs   http://www.booktalk.org/online-reading-group.html This is a huge forum (be careful not to spam here and read the rules of posting)   Here is another search results for Google Groups https://plus.google.com/s/fiction%20books/communities   Be Careful in the Forums The reason you have to do step three (make friends with your potential audience) is if you just show up and go "LISTEN TO MY PODCAST" people who ask, "Who is this person?' Then they will flag your for spam. I know because in 2006 this happened to me. It takes time. It's hard to do (because you know THIS is MY AUDIENCE) but be patient. Kevin Costner is the Anti-Christ In the movie Field of Dreams Kevin Costner says that "If you build it they will come." This is a GIANT LIE. You need to GO and find your audience. Will having a podcast being people to your site? Yes, but if you want to grow your audience faster you have to go find your audience and lead them to your show. How Do You Define Your Success In my book More Podcast Money, I talk about how Jeremy and Jason from Internet Business Mastery had more influence than people with email lists that were huge. Jason and Jeremy had more influence. Your success may not be measured in numbers. Get Your Podcast Reviewed If you have a podcast and want some unbiased feedback check out getting a podcast review. You can appear live on the show and ask questions as we go over your content and website. We also have an option to have us review your show without you being present. To have your show reviewed, go to www.podcastreviewshow.com/reviewme Become a Member of the School of Podcasting If you're looking to start a podcast, the School of Podcasting has everything you need. I have tutorials that will walk you through every step of the process. I can help shape your content during the planning process. We can make sure you don't spend too much money on equipment you don't need. I can help you build your website with free tools, and get your show listed in iTunes (and all the other popular directories). Best of all, I offer a 30 day guarantee. If you're not happy with the School of Podasting I will refund your payment with no questions asked. You can join Risk Free.  

National Podcast Day September 30th September 30th 2104 is National Podcast Day where we all put the spotlight on Podcast Movement and help turn more people on to listening to podcast, creating new podcasts, and general helping podcast awareness raise up a few notches. Using the Roland R-05 John from http://www.letstalkmetaldetectingandtreasurehunting.com/ wants to know how I use this device? When I recorded at Podcast Movement. When I use the built in microphone I try to use my guests as sound shields (putting them between the mic and the sounds). I kept the microphone about chest level. I always listen so I can hear what is being recorded. Promo For Podcast Review Show Dave Jackson and Erik K Johnson will go over your show from top to bottom and use their 30 cobined years of creating content to help you spotlight what you are doing right, and help you tweak those things that need help. You can get reviewed by going to www.podcastreviewshow.com/reviewme Podcasting Good To Great How to Grow your Audience through Collaboration [7:55] To we focus on one thing: growing your audience. We have Jared Easley author of the book Podcasting Good To Great How to Grow your Audience through Collaboration. You might also recognize that name as we was one of the organizers of the HIGHLY SUCCESSFUL Podcast movement and also has a really good podcast called Starve the Doubts. Today we hear how Jared stared out by noticing others and seeing how they could help them (looking for nothing in return). He didn't know what he was doing all the time, but that didn't stop him. When he doubt, he could always find someone and ask some questions.   I first started listening to his podcast before Podcast Movement. I liked this show. I met Matt Lovell at the event, and he mentioned how he was going to be in Cleveland soon. I toll him to look me up. He did. We did and he sat in on a recording o the Ask the Podcast Coach show that I do live on Saturday Mornings. On the way to breakfast he told me a story of how he had reached out to a podcast host, and the host had called him on the phone. The podcaster? Jared Easley. Does this mean that you have to call all of your listeners to grow your audience? No. If you have the time, you could. We talk about using teleconferencing to connect live with your audience (especially helpful if they are not up to speed on webinars). Jared mentioned FreeConferencing.com and Dave like uberconference.com. Its not doing LARGE things that will grow your audience. In many cases its the little things you do that have the most impact. What if you impacted 5 people a week. What would that do over the span of a year? You could have 60 people who have true connection with you and enjoy telling people about your show. As the old commercial goes, "And they told two friends, and they told two friends.." Matt's Story - Permission To Chat? [31:00] Matt Lovel had just found Jared's podcast, he tweeted about it to his friends. He asked what their favorite episode of Starve the Doubts was. People came out of the woodwork with suggestions and one person was the host Jared Easley. Jared asked (via twitter) if they would like to move to the phone, and 2.5 hours later their phone call ended. One of the cool things about podcasting is people who like your show are more than likely LIKE YOU. This means you will probably connect with people who listen to your show. In this instance Matt and Jared talked about life goals, etc and Matt explained how he was moving between jobs. Jared new someone who was looking for Matt's skills. When I say you can have an impact on your listener's lives, I don't mean that you will find them work that pays them more and changes your quality of living, but we ca now say, "It could happen." Find Matt's Podcast at www.mindingthegap.com Start Your Podcast Today - Join the School of Podcasting Start Podcasting Today  

E-mail us at                                           Coach@PodcastTalentCoach.com   HomeAbout UsPodcastBlog     Website Designed by Podcast Talent Coach © 2014 at Homestead™ Make a Website and List Your Business Erik K. Johnson has been near the top of the radio ratings since 2000.  He has also coached many others to do the same with even greater success.  Erik is a nationally recognized talent coach, on-air personality and radio program director.   While programming and on the air at KQCH/Omaha, his show ranked #1 or #2 nearly 90% of the time over 10 years. When he moved to KXKT/Omaha, he was #1 for over a year straight and in the top two for nine out of eleven ratings periods.   This success stretched beyond Erik's own personal show. Both stations dominated the market. KQCH knocked off the direct, 20-year heritage competitor within a year. KXKT was recognized multiple times by national radio organizations. The station also consistently performed at the top of the market. Erik coached other shows on both stations to great success and #1 rankings.   For Full notes go to timelinesofsuccess.com or bluftv.net

Today Joe Saul-Sehy of Stacking Benjamins Podcast (www.stackingbenjamins.com). Who read the book Top of the Morning: Inside the Cutthroat World of Morning TV and thought, "This could apply to podcasting." We also get a "Power of podcating" story on how I heard about a book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that was recommended by fellow podcaster Jon Buscall of the Online Marketing and Communications podcast at jontusmedia.com Looking to Start a Podcast? - Join the School of Podcasting Come for the education, and stay for the community. You will get step by step tutorial about every aspect of podcasting. You get support from Dave Jackson as well as out awesome School of Podcasting community. Order worry free with our 30 day money back guarantee.   Because of a Podcast - I bought a Book I head Jon Buscall interview Joe Pulizi about his new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Jon said that he liked the book so much that when he got done listening to it, he instantly went back and listened a second time. This made me stop what I was doing, and order the book on Audible immediately. (You can get a free book by signing up for a trial at www.audibletrial.com/dave if you don't like the book you can exchange it for another one).  I look at Jon as a trusted friend. So what happened here. Jon got a content expert on his show. Jon made what Michael Hyatt calls "Wow" content. Jon looks great. I tell you about this great interview and book. I help you find great content. You are grateful. Joe the author, Jon the interviewer, Dave the podcaster, all benefit as do you the listener. Why? because it is quality content. Because of episode after episode that Jon has produced. Trust is built. That trust can be leverage for monetary gain as long as you always protect your listener. It is always about them (not you). How to Use Audible as A Sponsor One you have 10 episodes on your website (as they are looking for serious podcasters) go to www.schoolofpodcasting.com/audible and you can promote audio books on your website and earn a commission when someone signs up. What Podcasters Can Learn From Television Morning Programs Today we talk with Joe Saul-Sehy about the book Top of the Morning: Inside the Cutthroat World of Morning TV about what podcasters can learn from television. Joe was on the morning television show before Good Morning America. Joe asks podcasters to think about the setup of the show to match their audience. Chemistry is discussed in this book on how Good Morning America beat the today show after they had been #1 for 16 years. People really connect with the hosts. Joe and his co-host O.G. and their relationship. You hear how Joe and O.G. had their podcast through a few different formats and name - they didn't quit. Joe prefers to get to the point and makes thing "snappy" on the Stacking Benjamins Show People want to be entertained while they are consuming content about the topic they came to learn about. The Today show got "cocky" while Good Morning America started asking the questions the audience wanted to ask. CBS has been growing faster by any other network by ignoring what the other networks are doing and doing what they want to do (longer interviews, no weather person). They are doing their own thing. You can out Good Morning America the actual Good Morning America. In the same way, you can't John Lee Dumis the actual John Lee Dumis. He will always better better and being John than you are. Instead focus on being you. If you have a big guest on your show, go listen to other interviews of that person and make sure to ask different questions. Don't be afraid to ask for bigger guests once you have some interviews under your belt. This can lead to publicists helping you find guests. Podcast Reviews 50% Off Ends June 30th If you are looking to get your podcast reviewed by Dave Jackson (me) and Erik K. Johnson the podcast talent coach. Use the coupon sop50 at www.podcastreviewshow.com/reviewme Mentioned On This Show School of Podcasting Episode on Editing My Podcast Reviews Stacking Benjamins on iTunes

Are you dreading your podcast? Are you not happy with the results you're getting. Today we ask some questions to help you get your ducks in a row. We help you see if the goals for your podcast are aligned with the content that you readers want to hear. We also look to see if the goal of your podcast is in alignment with your life. This is episode 411 and I deeply apprecaite you taking the time to listen. I would love to hear from you. You can reach me at www.schoolofpodcasting.com/contact Cedric the Entertainer Launches a Podcast "Whole Damn World" Cedric the entertainer has launched his own podcast to talk about "this crazy world." He is a farily well known name (he's appeared in movies, does stand up, and recently hosted "Who wants to be a millionaire."). Updates On Last Week's Show About Podcast Media Hosting (4:00) I email soundcloud.com as I could no longer find the direct link to the mp3 file to put on my website. Their response was dig it out of the RSS feed and sent me a link to my RSS feed, and a screenshot of where the file was. This is not convenient, and furthers my thoughts that this is just not ready for prime time. They have been in beta for THREE YEARS. Also I said that a media host should NOT mess with my file. What I upload is what I want to download. If a visitor uses the download link they get your file (great). However, the file that is included in the RSS feed has it's name changed to a rather lengthy name. I was testing this on my Jillian Michaels Fan cast and the original file was titled, "jmp43_052914.mp3 "  and the file available for download is "152162769-podcastcoach-podcast-review-show-ask-the.mp3" which to me is messing with my brand. Mike Phillips of Computer2know.com let me know that if you Google the address to podbean it comes up as a virtual office. Lawyers often will use these to look more official than they might be at the time. I'm not saying that this is what podbean.com is doing, but I do find it odd. If you missed it, you can check out last week's episode. How Do I Update My Wordpress Theme? [7:08] Justin from braverbytheday.com is using Opimizepress and is thinking of leaving this file and wants to know how to move to a new theme. In some cases you can simply switch themes in the wordpress dashboard. A wordpress theme is like, "Clothes" for your website. The content is the same, but the look is different. One way to test things before publishing them is to use software like WPSimulator (affiliate link) that allows you to run Wordpress on your PC computer. Once you get it finished, you can upload it to the web. Another (cheaper) alternative is to buy a domain name, and create what others call a "Staging" site. Then once it's done here, you simply move it to the "real" site. In some cases you web host will allow you to have more than one domain under the same account. Live Training Classes - Podcast Equipment and Podcast Reviews[11:25] The next live class in the "how to podcast" line is How to choose the right podcast equipment. It is going to be Saturday June 7th at Noon EST (if you can't make that time you can get the recording). For more information go to www.howtopodcast.com Erik K Johnson and I do a Podcast Review Show, and we are looking to stockpile a bunch of reviews so we are offering 50% off with the coupon sop50 when you go to www.podcastreviewshow.com/reviewme Backblaze Saved My Podcast[14:26] As a computer instructor I know how to manage the files. I'm here to tell you I had a folder just disappear. It was weird. I didn't accidnetally drag it into another folder. I didn't accidentally delete it (it was not in the trash can). Luckily I use backblaze.com and I was able to go get all the files (transition music, artwork) for my podcast and restore the files. It was very weird, but by far the best $5 a month I will ever spend. I know Scott Johnson of computertutorflorida.com (a future guest) uses MyPCBackup Connect with Other Podcasters UK Podcasters August 6th Saturday, August 16, 2014 from 9:00 AM to 11:00 PM (BST) Birmingham, United Kingdom Tickets are £12.00 Podcast Movement August 16-17 in Dallas Texas (I'll be speaking at this one). Tickets: $129 Is Your Podcast Out of Alignment? [19:04] Why Do You Want to Get Into Podcasting? To Reach a Global Audience To promote your product or service To Network with like minded people To be seen as an expert To Educate To Inspire To Entertain To make money What Do You Want To Talk about? This should be something you want to talk about all the time, you think about all the time. Who Do you want to listen? The more detailed a picture you have, the better your content will. What do I hear about the why? People were missing something, I wanted to add to the conversation I had a background in radio. –This is why you are capable, but not why you should start. This is why if you start, you’ll be slightly ahead of the game. A person has experience as a public speaker. They decide to “nice down” and do a podcast an interview small business owners. They want companies that are between 1 and 20 employees, and do less than 1 million a year. They want to hear about the trials that the small business person went through to build their business. They might even focus on business local to their area. What does your content do for your audience? How does it make them feel? What do you want people to do with your content? What does your content do for your audience? Do You Have the Time to Do it RIGHT? Plan on spending four minutes for every minute of podcast. That’s to create the show. How much time is left in your life to promote the show you just created? Does this mean you don't podcast? NO! It means you make shorter episodes (or publish less frequently). What – Your topic, your passion, Who – Your audience. What do they want to hear? What do you want them to DO with your content? Why – Position the topics that your audience wants to hear so that they are aligned with your goals. How – Does the format (interviews?), length, and publishing schedule align with your life and goals for the podcast. Is your Podcast In Alignment? I would love to hear your thoughts on the matter? If not, what needs tweaked? Let me know here Join the School of Podcasting

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” - Dr. Seuss “I've found the best way to revise your own work is to pretend that somebody else wrote it and then to rip the living shit out of it.” ? Don Roff “You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke.” - Arthur Plotnik I love editing. It's one of my favorite parts about filmmaking. Steven Spielberg. When I was in California for a new Media Expo, one my my friends scored ticket to the Tonight Show and my wife and I were able to Go. Jay Leno came out and I'm still not sure what happened (it might've been a cue card issue) but he stopped, and he went back behind the curtain and they did the whole intro again. Obviously, the first intro never made it to air. They do a thing called editing that takes the hard work that you've put into finding a topic, and it makes sure you don't get in your own way. I know improve can be electrifying, but in my travels (see Second City in Chicago and a couple improv groups here in Cleveland) most improv sucks. It could be funny, buy it needs this thing called editing. There are movies where people are paid lots of money to read words into a camera. We've all been in a movie that would've been better had it moved quicker. It woud've been better if they left a part out. It would've been better if they had done this thing called editing. The Gold Rules of Content Editing - Listen Through the Ears Of Your Audience 1. When I edit my show, I'm listening through the ears of my target audience. I listen to see if we are on topic. If I'm not if I should cut something, I always ask WWMAD (what would my audience do). 2. It should never sound edited. There will be times when Skype burbs, and you have almost nothing to piece together - I get that. But if you go to cut out an "Um" and the person said, "UuuuuumI think that.." and it's to hard to get the Um out without it sounding weird then leave it it. 3. If you want someone to promote it, they better sound good. These are my opinion/rules do with them what you will. Podcasting Is All About Being Real Right - Why Edit? When podcasting first came on the scene in 2004 you could use your built in microphone and just talk. Much like Milton Berle was the king of TV in the 50's you could be the king of podcasting. Looking back you had a choice of watching Milton Bele or a test pattern. In 2004 you had about 50 podcasts to compete with. Guess what? TEN YEARS later podcasters are spending hundreds of dollars on microphones and using dedicated media hosts and interviewing A list celebrities. You can't just wing it. Wait, I take that back. YOU CAN. The question is should you. I'm here to throw my vote as a yes. I edit my podcast. I love this quote: "“You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke.” - Arthur Plotnik."  The Real Reason People Don't Edit Their Podcast It takes time, and from my days of being a public speaker - it's harder to do a 15 minute presentation than a 30 minute presentation as you have to pick out the key points and hit them well. Editing (and Podcasting) Can Be a Lot of Work - How to Fix That Be Prepared - One of the reasons we have "ums" is our brain is trying to figure out what to say next. SLOW DOWN, and you will have less ums to worry about.  If you're doing an interview, have some questions planned to use as a "game plan" that you can refer to if the conversation needs a poke. Don't Mess With Your Stuff -  If possible set your equipment up and leave it. This eliminates technical issues in the future. Give Your Guest a Target Here again, the more you "Wing it" the more you will be editing later. If you are doing interviews, it is your responsibility to give your guest a target. Let them know you might pause between questions, this helps to avoid the "over answer" (more on that later). Let them know what to expect. Let Your Guest Know Who They are Talking To I do a number of podcasts. I was asked what my favorite book. I had a very vague idea who the audience was for this audience. I want to deliver great content. I want to provide life changing answers. So I gave a book that I like to read, and hoped his audience might find if useful. Let Your Guests Know How Long the Interview Should Approximately Be I was recently interviewed for the Boomer Business Owner podcast. The host of the show sent me to a link that help me understand who I was talking to, and what they were looking for in regards to answer length. If you ask me how I got into podcasting I have a 30 second answer and a 5 minute answer. Which one would you like? Here is another great site from Jim Collison that helps him prep his guests. Politely Cutting People Off My buddy Erik K Johnson of Podcast Talent Coach (and one of the co-hosts of the Podcast Review show) he had mentioned that when someone starts to take a tangent you can politely interrupt them and ask them for more details on whatever they just mentioned (and to get them back on track). It seems rude, but you're guiding them back to the information that you know your audience will enjoy. (see Erik and I talk about this) What To Listen For When it Comes to Editing Audio Train Wrecks - These are obvious. You hit the wrong button, your guest starts dropping F bombs, you have 30 seconds of silence in the middle of your show etc. You don't have to look for these they hit you in the face Low Hanging Fruit - These are the "ums" and "ya knows" that stand alone. If the idea is to make you (or you guest) sound smart you can easily highlight them and press delete. If Your Guest Answers "No" to a Question - In most cases finding out that someone is NOT doing something is not helpful. Over Answer - This is where your guest answers your question and then there is a pause (maybe you're looking for the next question) however they think you are wanting more information so they start to answer the question with more unnecessary details. Listen for the Answer to the question - In many cases the guest may give you details that are not needed (off topic etc). My favorite is when you ask a guest a question and they say,  "Well first I want to tell you about..." TMI - In some cases a guest will give you too much information. You asked them what they had for lunch, and they tell you how they cooked it, what they used to eat it, etc. Tangents - Look we all love to take a tangent. The problem is in the middle of the tanget you take a tangent. This is followed by another tangent. You get so far off topic that its not longer useful information.

  In today’s episode we find ourselves with no show to review (A slight scheduling snafu) so we talk about what to expect if you get your show reviewed. Erik K. Johnson Been on the radio for over 25 years He’s been coaching radio hosts for 20 years He hears podcasters making the same mistakes that Erik made when he first got into radio. Dave Jackson Been podcasting since 2005 Been in the Internet since the late 90′s Check your website from top to bottom Check your audio / video for levels, tagging. Why are You Podcasting and Who is Your target Audience One of the great things that the live format allows is we can understand the reasoning behind what you’re doing. We love to help you identify your goals, and your audience. Identify What You Do Right Our goal is not to just beat you down, but to identify what you’re doing right (so you can do more of that). We will point out those items that need tweaked. In some cases you think your content is coming across one way, and we heart it in a completely different light. They key to this is we provide constructive criticism. More Content You can find Erik at www.podcasttalentcoach.com You can find Dave at www.schoolofpodcasting.com Want to Get Reviewed? We typically record these via Google Hangout On Air (with a live audience). As a fallback, we will use Skype if Hangouts is having a bad day. We record at 8:30 EST on Thursday (so you will need to be available). If you’re not, let us know when you’re available (before ordering) and we’ll see if we can get our schedules to line up.  

  The Engaging Life and Leadership podcast is  Discussing relevant answers for Christian men AND women in leadership positions.  Easy to remember – Simple to apply. It is hosted by Darren Dake and Anita Brooks. You can find their website at http://www.engaginglifeandleadership.com (www.engaginglifeandleadership.com) This episode features the first appearance from Erik K. Johnson of http://www.podcasttalentcoach.com (Podcast Talent Coach) Things They Are Doing Well http://engaginglifeandleadership.com/ ()Darren and Anita have extensive backgrounds and they backup any points they make with stories and examples. They have good audio quality, and a warm and friendly tone. Overall, content is solid.  Great examples of putting each suggestion to use. The show had a strong topic (prosperity mindset) focus weaved through the entire show They do a good job of contributing to the show without stepping all over each other. You do a good job of explaining what to expect at the beginning of the show. Their website is easy to navigate, and I didn't have to search for a play button. Things They Could Tweak When I first visited their site the contact page was having issues They are using Audacity to add the ID3 tags to their audio. As they are on a Mac, I recommend using ID3 Editor from http://www.pa-software.com/id3editor/ (pa-software.com ) You are currently using Feedburner.com for your feed. I would move away. Currently your album artwork does not display in Stitcher You tag line on your artwork is very hard to read when it comes up in search results in iTunes You were sending people to another site to locate your books. I would put a direct link to your books on the site.  Both hosts sound very well versed in the subject matter.   However, we never learn their story.  Why should I trust what they are saying?  Incorporate your backstory into the content. The introduction is long and not quite focused.  It includes everything from church leaders to business owners.  Who is our target here? Move the Patreon segment further into the podcast. There were lots of lists that became confusing.  I think there were 4.  Be sure to recap the lists when you finish them. They seemed to use  “we’ve talked about that before†quite often.  Even the first paragraph of the show notes say “As we’ve discussed on previous programs…† This is not welcoming for new listeners.  A new listener might feel like they missed something. The end of show could use a bit of a tune up. You had a recap. You had news. You had calls to actions (pural on purpose). These were all valid information, but could be organized just a bit more. Try to determine what is THE thing you want to ask your audience to do. If you give them too many choices, they won't choose any of the options available. Find them in https://itunes.apple.com/us/podcast/engaging-life-leadership-discussing/id653847328?mt=2&uo=4&at=10l5Go (iTunes)

  The Engaging Life and Leadership podcast is  Discussing relevant answers for Christian men AND women in leadership positions.  Easy to remember – Simple to apply. It is hosted by Darren Dake and Anita Brooks. You can find their website at www.engaginglifeandleadership.com This episode features the first appearance from Erik K. Johnson of Podcast Talent Coach Things They Are Doing Well Darren and Anita have extensive backgrounds and they backup any points they make with stories and examples. They have good audio quality, and a warm and friendly tone. Overall, content is solid.  Great examples of putting each suggestion to use. The show had a strong topic (prosperity mindset) focus weaved through the entire show They do a good job of contributing to the show without stepping all over each other. You do a good job of explaining what to expect at the beginning of the show. Their website is easy to navigate, and I didn’t have to search for a play button. Things They Could Tweak When I first visited their site the contact page was having issues They are using Audacity to add the ID3 tags to their audio. As they are on a Mac, I recommend using ID3 Editor from pa-software.com You are currently using Feedburner.com for your feed. I would move away. Currently your album artwork does not display in Stitcher You tag line on your artwork is very hard to read when it comes up in search results in iTunes You were sending people to another site to locate your books. I would put a direct link to your books on the site.  Both hosts sound very well versed in the subject matter.   However, we never learn their story.  Why should I trust what they are saying?  Incorporate your backstory into the content. The introduction is long and not quite focused.  It includes everything from church leaders to business owners.  Who is our target here? Move the Patreon segment further into the podcast. There were lots of lists that became confusing.  I think there were 4.  Be sure to recap the lists when you finish them. They seemed to use  “we’ve talked about that before” quite often.  Even the first paragraph of the show notes say “As we’ve discussed on previous programs…”  This is not welcoming for new listeners.  A new listener might feel like they missed something. The end of show could use a bit of a tune up. You had a recap. You had news. You had calls to actions (pural on purpose). These were all valid information, but could be organized just a bit more. Try to determine what is THE thing you want to ask your audience to do. If you give them too many choices, they won’t choose any of the options available. Find them in iTunes

Today we take a look back at 400 episodes (you'll hear all the old intro voice overs and the progressions I've gone through), and we talk about when it's ok to tweak your format. We have a discussion with Erik K Johnson the Podcast Talent coach on structuring your show, and writing a mission statement for your podcast. Because of this Podcast - Rev. Kenn Blanchard [5:50] Rev. Kenn Blanchard from Black Man with a Gun called in to let me know that he thanks THIS podcast for helping HIS podcast touch people. You can find Kenn's podcasts at blackmanwithagun.com and the unnamedchurch.org Student Testimonial from Gale [9:04] Thank you for your School of Podcasting. I wish I had found it sooner I would've save myself thousands of dollars. I bought equipment and took a much more expensive class that was helpful, but I could've done it a lot cheaper with you. You taught me some finer points that I didn't learn in that other class. Some of the way things are done would've been better if I had followed your advice. Thank you f or answering my email. I know I've sent you a couple emails and we've gone back and forth, and you're always there and I appreciate it. If I know anyone who wants to podcast I direct them to you. Gale - youcanhomestead.com Managing Your Content Flow [11:30] Erik K Johnson of podcasttalentcoach.com comes on to talk about when it's ok to tweak your format. Dave remembers some occasions at churches when they've bent the format. Erik talks about creating a mission statement for your show. This helps you define what content you will (and will not) cover. If you use different resources, perspectives, and resources to cover your topic. As long as you continue to stay on topic. Should you put your "main" topic at the beginning or end of the episode? Eric feels that if we follow the format of entertainment shows, the big guests come on last. They are the finale of the show. People will wait to hear the big names. If you're worried about people not making it to the end of the show, then you need to redo the content at the front of your show. If you're doing an hour long show, you should probably be preparing for an hour before turning on the microphone. Make sure your content is on topic. Chit chat is ok, as long as it ties in with the mission of your show. Revealing yourself to your audience is critical, but if it's not on topic (like Dave's music today) then it should be left out. Erik K Johnson Joins the Podcast Review Show [31:00] Erik will be joining the Podcast Review Show along with my wife. If you are looking to have your show reviewed, this could be a great coaching session. Here is the flow: You pick an episode for us to review. We listen to it, and take notes. We get you online live and play our favorite clips, and part we think need tweaked, with you LIVE. It turns out being more of a coaching call then the previous review. Because we get that interaction with you, we hope to provide better feedback. Check out Erik's show planning worksheets. The Abduction [38:39] Dave's show is hijacked by a crazy morning zoo crew "Binky and the Whiz". Yes Corn Nuts is a real product. [41:20] Remember your show is global and try to keep your audience in mind. The 911 Call [43:08] Dave tries to get help from a slightly inquisitive 911 operate. School of Podcasting The Musical [45:25] For the fans of the television show "Glee," it's School of Podcasting "The Musical." Featuring the hit songs: My Feed is Not Valid Today Mr. iTunes I'm on Fire with John Lee Doomis Libsyn Rocks You'll laugh, you'll cry, it's better than Cats. The Rescue [46:35] You should always talk to your audience like you are speaking to ONE person. The Conclusion [47:39] You can use sound effects to boost the Theater of the mind. You can bring your stories to life. Dave's plays a clip of a 6 year old David Jackson playing radio. Thank you so much for listening, reviewing the show, for joining the conversation. Dave Plays the Guitar [ 56:45] If I was going to play some old music of mine, I wanted to play something that tied to podcasting. I picked the Song "Take Your Pain," as I want to help you avoid the headaches from spending too much money on equipment, and creating content that won't engage with you  audience. If you're looking to join the School of Podcasting, you can do so by clicking here. There is a 30 day money back guarantee.

CONFIDENCE TO BEGIN A PODCAST I'm Erik K. Johnson, founder of Podcast Talent Coach. I help people refine their content to transform their information into engaging entertainment so that they can convert their podcast audience into powerful, profitable relationships. Have you ever struggled with your confidence to launch or record an episode of your podcast? Have you worried that you were just pretending to know what you're doing? That someone might find out that you didn't really belong amongst the podcast professionals? I've been there. I was at that point when I started in broadcasting. While in college getting my degree in architecture, I became a party DJ to make some extra cash. Music had always been a big part of my life. I had been a musician since I was 11. However, I had wanted to be an architect since 6th grade. Getting my architecture degree was never in question. Around my junior year of architecture school, I started becoming disenchanted with the field. It was then that I picked up a part time summer job at a radio station where my brother worked. Just to make some extra cash. As my passion for architecture waned, my passion for radio grew. Next thing you know, I'm taking classes in the College of Journalism and becoming the music director of the college radio station. My music director position at the college station turned into another part time commercial radio job. That position eventually became full time. Architecture was still part of my life. I was nearly done with my degree and didn't want to throw it all away at that point. So, I finished my degree in architecture and continued to work in radio. Oddly enough, my only architecture job came while I was still in high school. When I began in radio, the impostor syndrome heavily kicked in. I had an architecture background. What right did I have to be on the radio? Who was I to think I was in a position to be amongst these radio guys who had been doing it for many, many years and had paid their dues. I felt like I was playing dress up and pretending to be one of them. It took me years to get over that and build the confidence to perform on a daily basis. After doing it for 25 years, I got to the point where I was programming multiple radio stations at the same time. Some of those station were recognized with national awards from the National Association of Broadcasters. The stations ranked #1 quite often. My own show was regularly #1. I built the confidence within myself to deliver content that was compelling and connected with my audience. When I launched my podcast, I quickly went back to the beginning. The imposter syndrome kicked in again. Who was I to think I could build a successful podcast amongst these greats that had been doing it for years? Dave Jackson at the School of Podcasting has been podcasting since 2005. I'm just starting. How can I possibly think I belong in the same arena as Dave? Then, I started thinking about my story. I had been here before. That helped me shake the impostor syndrome and put out my content. That's what I want to help you do. I want to be that cheerleader for you if you don't have the history that I have to overcome that little voice inside your head doubting your ability. You can do it. You belong. You have just as much authority on your opinion as anyone. Let's get it out to the world. It is fairly simple to set up a mic, mixer and laptop, load up some software and record some audio. Setting up a website with Wordpress, creating a Libsyn account and posting a show isn't very complicated. Even if you are not very technically savvy, there are great people like Dave Jackson and the School of Podcasting that can help you with every step along the way. He even has a great class at www.HowToPodcast.com. You'll have a podcast launched in 6 weeks. Creating the platform is only the first step. Creating great content is up to you. Your content isn't something you can outsource. You need to find the confidence to put your thoughts and feelings out into the world. How do I bootstrap to begin? Make it simple. Get an inexpensive microphone, like a $60 ATR-2100 or a $99 Blue Yetti. Pick up an inexpensive mixer like a $99 Yamaha 4-channel. Get a free Wordpress site. Create a Libsyn account for $15 a month. You'll need a computer and some free Audacity software. If you already have a laptop, you're up and running for under $200. Again, Dave Jackson has a whole list of recommendations for you at www.SchoolOfPodcasting.com. I leave the technical stuff up to him. My goal is to transform your content and beef up your confidence. So, how do you define your niche? Will anybody really care? It is easy for the impostor syndrome to sneak in here. Your internal impostor will tell you nobody cares about that topic. Your niche is too small and nobody will come. You'll be talking to yourself. Fight it. Your niche size doesn't matter as much as the passion of the niche community. If you have a group of people that are passionate about and loyal to a particular subject, run with it. The more narrowly you target your niche the better. If you are interested in fishing, pick a small niche. If you love fly fishing, but create your show around fishing in general, you will find it tough to build loyalty. If your show is only on fly fishing, you will primarily attract those interested in fly fishing. The niche is smaller than fishing in general. However, every show will be of interest to your audience. If your show is “the Fishing Show” and all about fishing, you'll be hit and miss. One week you talk about fly fishing. The next week you discuss deep sea fishing. Now, you fly fisher friends only get what they seek on occasion. You aren't catering specifically to them. People will only check our your show now and then. You will find it difficult to build a passionate tribe. The audience for “The Fishing Show” looks like a bigger audience than “The Fly Fishing Show”. But, it is deceiving. The passion lies in the niche. Be confident in your topic. You will start slowly. But, it will grow. Stay the course. How do you get ready? How do you overcome the pre-launch jitters? Planning your podcast will help relieve a bit of the anxiety. If you know where you're going, you can stay focused on the goal and fight through the self doubt. Plan your show before you begin. Let's discuss the 5 Speech class basics and how they pertain to your show. 1. Lead with a provocative point – capture their attention right at the beginning. 2. Dazzle with details – make the story come to life. 3. Take the first exit – Get out when you have the first opportunity. 4. Don't repeat yourself and overstay your welcome – In talk radio, it's called the call circle. 5. Include a call to action – this is the whole reason you're doing a podcast and creating a tribe. Have confidence in your content. Fight the impostor syndrome. Do all you can to push forward and get your content out. When you plan your show, it makes it easier to stay focused on the goal. Know what you hope to communicate on this episode. Lay out how you plan to communicate that information. Then, define your intro, details and exit. Define your call-to-action and determine where you plan to incorporate it into the show. Now, all you need to do is record the show and post it for the world to hear. The more work you do ahead of recording, the easier it is to believe in yourself while the show is rolling. Remember, because it is fun is the main reason you are podcasting. Enjoy the process. This week, plan your show. Determine the topics for the show. Lay out your intro, details and conclusion for each topic. Define your call-to-action. You can find a free show prep sheet online at www.PodcastTalentCoach.com. Let me know how I can help. E-mail me at anytime at Coach@PodcastTalentCoach.com. Tell the truth, make it matter and have fun.

Today we are focusing on creating engaging content that will help you grow your podcast audience. I discovered Erik K Johnson on the New Media Expo blog. I contacted him and he was nice enough to come on the show and discuss creating great content. Member Spotlight Win The Diet War [1:28] Dr. Nina Savelle-Rocklin […] 7 Comments - Read what others are saying about this post... Related Posts:Creating Great InterviewsIdentifying and Embracing Your DifferencesGaining Trust Through Podcasting – Saving Your VoiceEmbracing Your AudiencePodcasting Delivers High Quality Visitors RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back