Standard Deviation is a podcast that studies and uncovers the mental models of Data Analytics leaders.
This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect With Dave CainLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoJuliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaMentioned in the episodeFree AI Agents Course from HuggingFaceReplit AIConnect with Nicola StrandLinkedin: https://www.linkedin.com/in/nicolastrand/ This podcast is brought to you by Juliana Jackson and Simo Ahava.
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Latest content from Juliana & Simo#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaSend App Data To Server-side Google Tag Manager by Simo AhavaHow to Nail Client Discovery using 10 Behavior Science Principles by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.PS: Huge BlackFriday discounts on courses are available until November 30th.Latest content from Juliana & SimoCookie Access With Shopify Checkout And SGTM by Simo AhavaCookie Status Project by Simo AhavaFive AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonAlso mentioned in the EpisodeCRAP Talks by Bhav PatelCausl A/B Testing CalculatorPeople in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35JConnect with Bhav PatelBlueskyLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeStape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Connect with Denis Golubovskyi This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeKick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The HuddleDana's LinkedIn Learning CoursesGoogle Developers AcademyConnect with Dana DiTomasoDana's LinkedinKick Point Playbook website This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael KingLinkedinhttps://ipullrank.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeConversion Jam 2024 - https://www.conversionjam.com/Â John Ekman - https://www.linkedin.com/in/johnekman/Â Firefox Devtools doc - https://firefox-source-docs.mozilla.org/devtools-user/Superweek Analytics Summit - https://superweek.hu/Connect with Michael AagaardLinkedinhttps://www.michaelaagaard.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeJuliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEAGA4BigqueryConversion Jam 2024Also Asked Tool: AlsoAskedConnect with Jordan PeckLinkedinSnowplow This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by SimmerLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeJuliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEABook: Write Useful Books - Rob FitzpatrickPiwik PRO's blue hoodiesConnect with Erin Weigel + buy her book. Thank us later!Get the book and learn more about ErinConnect with Erin on LinkedIn This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Latest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaWhat's next for Piwik PRO? Product Roadmap, new features & Q&A - Fireside Chat by Juliana JacksonConnect with Jill QuickWebsiteLinkedIn This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Mentioned in this episodeJenn Kunz's tweet re Consent ModeZack Edwards TwitterMyles Younger on IABs shenenigangsIAB's Tweeting re defeating allegations on data breachSimo's article: Consent Granted Reprocesses Previously Denied HitsConnect with Els AertsEls's Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
From our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode- Learn more about mobile app optimisation on Juliana's blog- Learn more about the latest in digital analytics on Simo's blog- PWA, iOS17, and the DMA Connect with Krista Seiden- Twitter- Linkedin- Her Courses & services - For the courses, she was very generous to offer a discount (valid for full-length courses and bundles) of $300 which you can access by using the code "SDPOD" at checkout.- Her blog This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.
Episode Resources:Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.Latest from Juliana Jackson:Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:Sign up for the Simmer newsletter for industry updates and technical marketing newsHow Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo AhavaJOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben KqikuConnect with Charles Farina on Twitter or LinkedinThe book mentioned in the episode: Â Code: The Hidden Language of Computer Hardware and SoftwareTools and vendors mentioned:PiwikProAmplitudeCustomer Journey Analytics (Adobe) This podcast is brought to you by Juliana Jackson and Simo Ahava.
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.Articles mentioned:Transformations in GTMDear Google Analytics 4Connect with Talia:LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletter
Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.comDear Google Analytics 4 article by Simo AhavaServer-Side Articles from Simo AhavaGA4 Discord CommunityGrowth Savvy WebsiteJoin the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.Connect with Magda on LinkedIn
Goodies mentioned in the episode:Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchasesMastering CSS Selectors (Course)Google Tag Manager Skill Test by Team SimmerTechnical Marketing Guide - article by JulianaHow to audit a GTAG implementation for GA4 - article by JulianaTest & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas VermeerJoin Test & Learn CommunityConnect with Jim on Twitter or LinkedinMMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.Measure UP Podcast - Jim's podcast about marketing measurement.Robyn - Meta'sJim's open source package (in R) for Marketing Mix ModellingLightweight MMM - Google's open-source package (in Python) for Marketing Mix Modelling   Â
Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here
1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke5. Templates for tech docs: https://gitlab.com/tgdp/templates -- Hands-on templates to support you with writing docs. Occasionally new templates get added after they have been through a peer-review process. 6. The Good Docs project: https://thegooddocsproject.dev/community/ -- The Good Docs Project community. They also welcome people who just gotten started in the documentation and want to embark on the journey to becoming a tech writer. There's a good mix of novices and experienced writers, so you usually find good mentors. 7. Technical writing courses from Google: https://developers.google.com/tech-writing/overview -- These are great for people who need to write docs but don't want to become fully-fledged tech writers. 8. Season of Docs: https://developers.google.com/season-of-docs9. Tina's blogpost for Season of docs: https://opensource.googleblog.com/2023/02/kickstarting-your-tech-writing-career-with-open-source.html -- This should also have some wisdom nuggets in it for people who usually don't write docs.
Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelSubscribe to Analytics Mania Youtube ChannelFollow Julius on TwitterConnect with Julius on LinkedinFollow the Analytics Mania blogÂ
Episode resources:Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelFollow our amazing guest, Jeff Sauer, on Twitter or connect with him on Linkedin.Check out Data Driven U and sign-up for their newsletter and community.Also, take a look at Data Driven U YouTube Channel for tons of resources on digital marketing.
Resources for this episode:Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases.Javascript course by Dan Abramov: https://justjavascript.com/Connect with Doug Hall Follow Doug Hall on TwitterDoug Hall's medium (his articles are top-notch)Connect with Julien CoquetFollow Julien Coquet on TwitterJulien Coquet's blog
Episode goodies:Go to teamsimmer.com and use the code DEVIATE at checkout for 10% off of any individual course purchases.How Can I Put The Array.reduce() Method To Use In Technical Marketing? - blog postConnect with our guest, Jenn KunzCheck out 33 Sticks podcast: 33 TangentsThe video version of this podcastConnect with JulianaConnect with Simo
Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkoutThe Conference formerly known as Conversion HotelConnect with Ton WesselingMeasureSlackMind The Product SlackTest and Learn CommunitySuperweek Analytics SummitMeasureCamp HelsinkiConnect with Juliana and Simo
Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark EdmondsonGoogle Cloud Leader Exam - take this course for it from FreeCodeCampThe myth of non-technical marketer - articleTechnical Marketing Guide
== Episode Notes ==Connect and learn more about Peter Caputa:Linkedin:  https://www.linkedin.com/in/pc4media/Twitter: https://twitter.com/pc4mediaDatabox website: https://databox.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination. Â
Connect and learn more about June Li:Linkedin: https://www.linkedin.com/in/juneli/Twitter: https://twitter.com/june_liHer agency: https://www.clickinsight.ca/AI and tool training mis-steps: Janelle Shane - AI Weirdness - A post showing AI having trouble due to training sheep recognition with grass in the picture: https://www.aiweirdness.com/do-neural-nets-dream-of-electric-18-03-02/ Janelle's book: https://www.janelleshane.com/book-you-look-like-a-thing - the cancer moles/ruler and giraffe stories are from this book.If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
Connect and learn more about Milly KC:Linkedin: https://www.linkedin.com/in/milly-kc-phd-b9446444/Her CXL courses: https://cxl.com/institute/programs/technical-marketing/#post-3582316If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
Connect and learn more about Ben Labay:Linkedin: https://www.linkedin.com/in/ben-labayTwitter: https://twitter.com/benjlabaySpeero's website: https://speero.com/Experimentation Program Maturity Audit: https://speero.com/experimentation-program-maturity-auditResearchgate profile: https://www.researchgate.net/profile/Ben-LabayBen's course about Voice of Customer Data on CXL: https://cxl.com/institute/online-course/voice-of-customer-data/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
Connect and learn more about Taye Johnson:Linkedin: https://www.linkedin.com/in/tayejohnson/Twitter: @tayejohnsoncoInstagram: @tayejohnsoncoIf you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
Connect and learn more about Tim Wilson:Â Linkedin: https://www.linkedin.com/in/tgwilson/Â Twitter: https://twitter.com/tgwilsonHis podcast: https://analyticshour.io/His blog: https://gilliganondata.com/His website about R and statistics: https://www.dartistics.com/His CXL Course about Data presentation and visualization: https://cxl.com/institute/online-course/data-presentation-and-visualization/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
Connect and learn more about Charles Farina:LinkedinTwitterHis website (blog)His GA4 CXL CourseA demo we recorded about GA4 FeaturesIf you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
Connect and learn more about Simo Ahava.TwitterHis blogHis courses: Team SimmerMeasure Slack chat community (waiting time is 2-3 months)8-bit SheepPlease do not connect with Simo on Linkedin.If you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.
== Episode Notes ==Connect and learn more about Steen RasmussenLinkedin: https://dk.linkedin.com/in/steenrasmussenTwitter: https://twitter.com/strasmThe company he has founded: https://iihnordic.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
Connect and learn more about Siobhan Solberg:LinkedinTwitterThe company she has founded: RAZEHer podcast: Marketing Unf*cked.How to pronounce Siobhan :DIf you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.
Connect and learn more about Matthew Brandt:LinkedinTwitterTwitchHis websiteHis Patreon accountThe company he has founded: Cook EatHis CXL Course on Product AnalyticsIf you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.
For the video version of this podcast, subscribe to my Youtube Channel.The first episode will be launched May 1st 2022.HUGE special thanks to:Dave Brown for narrating this intro. He also has his own podcast - The Bullshit Detective, definitely check it out.Sub One for mixing this intro and for all the dope music we did together in the past.
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