Podcasts about measuring impact

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Best podcasts about measuring impact

Latest podcast episodes about measuring impact

BarCode
Worldwide Security

BarCode

Play Episode Listen Later May 7, 2025 44:22


In this conversation, Dr. Fred Heiding discusses theintersection of cybersecurity and AI threats, sharing insights from his research at Harvard's Belfer Center. He emphasizes the importance of collaboration in cybersecurity, the risks of isolationism, and the need for more technical talent in policy-making. The discussion also covers national cybersecurity strategies and the challenges of implementing effectiveframeworks. In this conversation, Fred Heiding discusses the critical need for technical expertise in policy-making, emphasizing the importance of quantifying cybersecurity risks for effective decision-making. He highlights globalstrategies, particularly Japan's approach to cybersecurity for vulnerable populations, and the necessity of measuring the impact of cybersecurity initiatives. The discussion also touches on personal insights, including Heiding's love for surfing and the idea of a cybersecurity-themed bar, showcasing a blend of professional and personal perspectives. 00:00 - Introduction to Cybersecurity and AI Threats04:46 - Fred Heiding's Journey in Cybersecurity07:57 - National Cybersecurity Strategies: A GlobalPerspective10:56 - The Risks of Isolationism in Cybersecurity13:44 - Collaboration in Cybersecurity: Challenges andOpportunities16:40 - The Role of Academia in Cybersecurity Frameworks19:29 - Bridging the Gap: Technical Talent in Policy Making22:33 - Future Directions in Cybersecurity Education27:53 - The Need for Technical Expertise in Policy Making29:00 - Quantifying Risk in Cybersecurity33:39 - Global Strategies in Cybersecurity37:04 - Measuring Impact of Cybersecurity Strategies40:24 - Personal Insights and Downtime42:29 - The Concept of a Cybersecurity-Themed BarSYMLINKS[LinkedIn] - linkedin.com/in/fheidingDr. Heiding is a research fellow at both the Harvard KennedySchool's Belfer Center for Science and International Affairs and the Harvard John A. Paulson School of Engineering and Applied Sciences. His work focuses on AI-enhanced cyberattacks, cybersecurity policy, and global cybercrimemitigation. He also collaborates with the World Economic Forum's Centre for Cybersecurity and teaches at Harvard Business School.[ Fred Heiding – Personal Website] -  https://www.fredheiding.com/Dr. Heiding's personal website outlines his mission todevelop defense systems resilient against superintelligent AI attacks. It features his research on AI-driven phishing tools, cybersecurity strategies, and the intersection of AI and human factors in security.[Black Hat] - https://www.blackhat.comAn internationally recognized cybersecurity conference where experts and researchers, including Dr. Fred Heiding, present cutting-edge research on information security. Black Hat is known for its focus on deep technical content and real-world relevance.[DEF CON] - https://defcon.orgOne of the world's largest and most notable hacker conventions, often held annually in Las Vegas. It showcases critical findings and demonstrations in cybersecurity, where researchers like Dr. Heiding share their insights.[IEEE Access] - https://ieeeaccess.ieee.orgA multidisciplinary, open-access journal of the IEEE that features research from all fields of engineering and technology. Dr. Heiding's work has been published here, underlining its technical credibility.[Harvard Business Review] - https://hbr.orgA leading publication on business strategy and practice, affiliated with Harvard University. Dr. Heiding's research featured here likely emphasizes the intersection of technology, security, and organizational impact.[Harvard Kennedy School] - https://www.hks.harvard.eduA graduate school of public policy and government at Harvard University where Dr. Heiding teaches and conducts policy-relevant cybersecurity research.

We Are For Good Podcast - The Podcast for Nonprofits
618. Hold Fast: Finding Clarity + Measuring Impact in a Changing World - Ori Carmel

We Are For Good Podcast - The Podcast for Nonprofits

Play Episode Listen Later May 5, 2025 39:57 Transcription Available


When strategy feels like a moving target, how do you hold fast to what really matters?In today's episode, Ori Carmel shares how to hold fast to your true mission when everything feels uncertain, and how our quick decisions might be holding us back.

10X Growth Strategies
E98 - Unleashing AI startups in Climate

10X Growth Strategies

Play Episode Listen Later Apr 30, 2025 42:28


We are excited to present this live panel moderated by our host Preethy Padmanabhan. "Unleashing AI startups in Climate", features the following successful entrepreneurs with a climate tech background. ​Aimee Gotway Bailey, CEO, Rock Rabbit ​Divya Demato, CEO, GoodOps ​Reetu Gupta, Founder, Pistachio Advisory & Co-Founder Clean Table ​Karan Chopra, Co-Founder, Earthena AI AI startups are uniquely positioned to accelerate climate action, offering scalable, data-driven solutions that can reshape industries and help achieve net-zero goals. By harnessing the power of AI, these startups are not only mitigating climate risks but also unlocking new opportunities for a sustainable future     00:00 Introduction and Host Welcome 00:14 Panelist Introductions 01:03 Panelist Backgrounds and Climate Journeys 04:38 Challenges and Opportunities in Climate Work 13:58 Measuring Impact in Climate Tech 22:06 Energy Efficiency and Modernization 22:42 Climate Tech and AI Integration 23:43 Superpowers in Sustainability 26:34 Entrepreneurial Journeys in Climate Tech 29:54 Fundraising Strategies and Challenges 33:43 Impact of Policy and Economic Conditions on Climate

Elevated with Brandy Lawson
Measuring Impact: Quantifying Your Pain Points

Elevated with Brandy Lawson

Play Episode Listen Later Apr 28, 2025 5:00 Transcription Available


Get in Touch! Send us a message.Hey there, Brandy Lawson here with another episode of Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode we're going to do something that might make you squirm a little – we're going to put actual numbers to those software headaches you've been living with.GET IN TOUCH

The Talent Development Hot Seat
The Truth about Measuring Impact with Kevin M. Yates, the L&D Detective

The Talent Development Hot Seat

Play Episode Listen Later Apr 15, 2025 57:05


Today we're diving deep into one of our most popular and timeless topics: measuring impact in talent development. Many organizations still grapple with proving the tangible effects of their learning and training programs, which is crucial for securing funding, gaining support, and becoming strategic partners within companies.Our guest, Kevin M. Yates, known fondly as the L&D Detective, joins us once again to:Share his wisdom and experience in surfacing the true value of learning initiatives in organizational success. Share his journey from aspirational ideas to actionable strategiesDiscuss importance of using business metrics over surveysExplore how training, learning, and other contributors collectively drive performance within the workplace ecosystem.Although this conversation was originally recorded during a community call within our Talent Development Think Tank Community, it's packed with fresh insights, including Kevin's updated L&D Detective kit.Kevin is not just an expert in learning and development, but he also has a heart for impact through his non-profit organization, Meals in the Meantime, which provides nourishing meals to those in need. Stay tuned for a discussion that promises both practical advice and inspiration to elevate your talent development strategies!Connect with Andy Storch here:WebsiteLinkedInJoin us in the Talent Development Think Tank Community!Connect with Kevin M Yates here:LinkedInThanks to our sponsor, Learnit, you can get a free 45-day trial to help your people build more skills that drive success Learn more here.Mentioned in this episode:Learnit prerollVisit learnit.com/andy to start your free 45-day trial of their Team Pass which includes unlimited classes for up to 20 people. It's a no brainer!

Transforming Medical Communications
Stop Counting HCP Interactions: Start Measuring Impact

Transforming Medical Communications

Play Episode Listen Later Apr 15, 2025 46:07


Most Medical Affairs leaders know the truth: Counting MSLHCP interactions is easy, but it's meaningless. Vanity metrics are holding Field Medical back. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Denise Clark, Regional Medical Director of the Rare Disease team at Amgen, to show you what to measure instead and how to finally prove your team's real impact. Denise brings a bold, disruptive perspective: activity is not impact. This conversation gives you the modern Field Medical playbook. It's not about doing more. It's about doing what moves the needle.

TD Ameritrade Network
Private Payrolls Stronger than Expected, Measuring Impact of DOGE Cuts

TD Ameritrade Network

Play Episode Listen Later Apr 4, 2025 10:06


The U.S. added 228,000 jobs in the private sector, per the latest employment report. Evan Sohn calls it a "surprise" as the retail, restaurant and healthcare sectors led hiring efforts. Federal job cuts weren't a surprise to Evan, though he "thought it would be a little more." Evan talks about when the federal cuts from DOGE will take shape and what the job market could look like months down the line.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

CEO Perspectives
What Should Corporate Philanthropy Look Like in 2025?

CEO Perspectives

Play Episode Listen Later Mar 31, 2025 27:56 Transcription Available


Learn how companies can evolve their philanthropy in a divided political climate while staying true to their values.     Most companies in 2025 are focusing their social efforts on economic opportunity and education, according to The Conference Board C-Suite Outlook 2025. How is corporate philanthropy changing, especially with the rise of AI and the backlash against diversity, equity, and inclusion (DE&I) initiatives?     Join Steve Odland and guest  Jeff Hoffman, Acting ESG Center Leader at The Conference Board, to find out how companies can avoid scattershot giving, whether they should give directly or through an intermediary, and how to show the ROI on corporate giving.    (00:36) Understanding Corporate Philanthropy and CSR (02:30) Aligning Community Strategy with Business Strategy (04:58) Best Practices for Corporate Foundations (06:29) Trends in Corporate Philanthropy for 2025 (07:33) Impact of DEI and Political Environment on Philanthropy (09:21) Geographic Shifts and Employee Volunteerism (15:11) Leveraging AI for Smarter Giving (18:34) Direct Giving vs. Intermediaries (22:49) Adapting to the Changing Political Landscape (24:10) Measuring Impact and ROI in Corporate Philanthropy   For more from The Conference Board:  2025 Outlook for Corporate Citizenship and Philanthropy  2025 Corporate Responsibility Awards Dinner 

Women In Leadership
[Ep#237] How Taking Control of Your Career Leads to Growth and New Opportunities

Women In Leadership

Play Episode Listen Later Mar 27, 2025 31:18


Welcome to another empowering episode of the Women in Leadership Podcast! I'm Annemarie Cross, and today, I'm joined by an extraordinary leader who knows firsthand what it takes to take charge of your career and step into your full potential - Dr. Karen Hills Pruden. In today's episode, she's sharing the exact strategies that helped her stop waiting for promotions, stop settling for limitations, and start creating her own opportunities. And if you're feeling stuck or uncertain about your next career move, don't worry - Dr. Karen is bringing her signature frameworks designed to help businesses and individuals stay competitive, resilient, and ready to navigate any challenge. Get ready to shift your mindset and embrace the leader within you! Here are the key takeaways: Become the Pilot of Your Career: Dr. Karen shared her own experience of waiting for a promised promotion that didn't materialize. Her takeaway? Don't just be the copilot. Take charge and actively manage your career. Step up and have those crucial conversations. Visibility Creates Opportunity: Want to grow professionally or get that next promotion? Volunteer for projects and committees. This gives you the chance to showcase your skills and get noticed by key decision-makers, opening doors you may not have even considered. Overqualification Is a Myth: Dr. Karen stresses that being overqualified should not be a deterrent. Instead, view it as added value. Employers should see it as a bonus of experience and skill that can bring immediate benefits. CONTINUE THE CONVERSATION:   Continue the conversation about this podcast episode over on our Community! Jump straight to these golden nuggets:05:21 "Missed Retirement Planning Communication" 10:32 "Taking Control of Your Career" 14:24 Overqualification Challenges in HR Careers 18:21 Innovative Competitive Strategies for Women 21:03 Building Workplace Relationships and USP 26:06 Track Goals with Analytics 28:14 Measuring Impact in Business Enjoy This Podcast? If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now!  Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account.  For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!  You can also follow us through Facebook.  Additional Resources: 5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and/or book a time to chat. Have any questions? You can contact me through these platforms:  Linkedin  Instagram  Facebook  To staying ambitious,  Annemarie  Learn more about your ad choices. Visit megaphone.fm/adchoices

Brain in a Vat
Effective Altruism and Making a Difference | Jacob Bauer

Brain in a Vat

Play Episode Listen Later Mar 23, 2025 57:38


How should we allocate our donations to address global issues effectively? Jacob discusses the principles guiding Effective Altruism, the importance of evidence-based charitable giving, the ethical implications of supporting local versus global causes, and the challenges of predicting long-term impacts.The episode also delves into the significant debate within the effective altruism community about how to prioritize immediate needs versus future generations, and the potential benefits and risks associated with artificial intelligence.Join us for a compelling conversation about making the most impact with your altruistic efforts.[00:00] Introduction to Effective Altruism[00:07] Thought Experiment: Allocating a Billion Dollars[01:18] Effective Altruism: Head and Heart Approach[05:12] Frameworks for Effective Altruism[06:27] Measuring Impact and Effectiveness[13:30] Obligations and Moral Considerations[16:28] Global Development and Animal Welfare[31:05] Long-Termism and Future Generations[52:23] AI: Potential and Risks[57:26] ConclusionCheck out FeedSpot's list of 90 best philosophy podcasts, where Brain in a Vat is ranked at 15, here: https://podcast.feedspot.com/philosophy_podcasts/

Social Responsibility at Work
Navigating Mental Health in the Workplace with Anthony Sartori

Social Responsibility at Work

Play Episode Listen Later Mar 21, 2025 41:29


In this episode of the Social Responsibility at Work podcast, Angela Howard and Anthony Sartori (Culture Impact Lab Speaker and Executive Director/Founder at Evolving Minds) discuss the critical importance of mental health in the workplace, especially in the wake of the pandemic. They explore generational differences in attitudes towards mental health, the need for supportive work environments, and the role of autonomy and play in fostering a positive culture. The conversation highlights the unique challenges faced by younger generations, the business case for mental health support, and the urgent need for change within the nonprofit sector. Ultimately, they emphasize the interconnectedness of employee wellbeing and organizational success, advocating for a more human-centered approach to work.Connect with Anthony: Anthony Sartori | LinkedInLearn more about Evolving Minds: https://www.evolving-minds.org/Join us at Culture Impact Lab 2025: https://callforculture.com/culture-im...Chapters00:00 - Introduction to Mental Health in the Workplace03:09 - The Impact of the Pandemic on Mental Health06:07 - The Need for Supportive Workplaces09:20 - Investing Time for Social Connection12:27 - Empowering Employees for Culture Change15:37 - Breaking Down Barriers to Connection18:43 - Generational Differences in Mental Health Awareness22:02 - The Severance Analogy and Human Experience23:00 - Cultural Shifts in the Workplace24:22 - Mental Health and Workplace Responsibility25:05 - The Business Case for Mental Health27:45 - Employee Experience and Customer Connection30:06 -Measuring Impact in the Workplace32:34 - The Nonprofit Sector's Mental Health Crisis35:30 - Reimagining Nonprofit Models for Sustainability38:40 - Emerging Trends in Nonprofit Wellbeing

Change Africa Podcast
Mimi Kalinda: Reshaping Africa's Narrative

Change Africa Podcast

Play Episode Listen Later Mar 13, 2025 64:11


In this episode of the Change Africa podcast, host Isaac Aboah and co-host Daniel Merki engage with Mimi Kalinda, a global communication specialist, to explore the importance of storytelling in reshaping Africa's narratives. Mimi reflects on her career, the complexities of African culture, and the power of narratives in influencing perceptions and behaviors. She emphasizes the need for culturally nuanced communication and the role of storytelling in problem-solving and transformational change across the continent. The conversation delves into the importance of building authentic African narratives, the role of crisis management in collective action, and the necessity for government leaders to embrace storytelling as a strategic tool. It highlights the lessons learned from past crises, particularly in the context of the Ebola outbreak and COVID-19, emphasizing the need for a cohesive narrative that aligns with the realities on the ground. The discussion also touches on the challenges of measuring the impact of storytelling and the importance of preparing for future crises. This conversation explores the significance of crisis communication, the power of storytelling in leadership, and the importance of embedding storytelling within organizational culture. It emphasizes the need for adaptability in crisis situations and the role of reputation management.Episode Summary00:00 Introduction to Storytelling in Africa02:57 Reflections on Accomplishments and Future Goals06:08 Understanding Africa's Complex Narratives09:02 Storytelling as a Tool for Problem Solving12:00 The Power of Narratives in Shaping Perceptions14:55 Childhood Influences and the 1994 Turning Point20:52 Career Milestones and Impactful Projects24:02 Building African Narratives27:00 Crisis Management and Collective Action29:59 Government Leadership and Storytelling33:59 The Importance of Strategic Communication38:57 Measuring Impact in Storytelling42:09 Crisis Communication Lessons Learned44:34 Crisis Communication and Adaptability49:10 The Power of Storytelling in Leadership52:12 Embedding Storytelling in Organizational Culture55:26 The Importance of Preserving African Stories01:00:20 The Dangers of Ignoring Our HeritageFurther Reading and ResourcesMimi Kalinda's book, "Talking to Africa: Considering Culture in Communications for a Complex Continent," is available for purchase at AmazonVisit Mimi Kalinda's website at mimikalinda.com for more information on her work and access her upcoming book, "Echoes of Influence: Harnessing The Power of Storytelling As A Leadership Strategy."This podcast is a production of Nexa Media.Do you have a question for our hosts? Email us at hello@changeafricapodcast.comFollow the podcast on Twitter, Facebook, Instagram, and LinkedIn.Watch on YouTube Hosted on Acast. See acast.com/privacy for more information.

The Fundamental Molecule
Scott Bryan - Pilots, Impact and Acceleration

The Fundamental Molecule

Play Episode Listen Later Feb 27, 2025 42:09


I owe what I get to do every day here in a job I love to many people, but Scott Bryan really helped. In 2015, he took a chance on me to become the VP of Programming at Imagine H2O running the Accelerator, and it was a learning curve which laid the groundwork for what we do here at BIV. Scott is one of the most important figures in early stage water. Since 2010, he has built Imagine H2O into the premier accelerator for water entrepreneurs running three annual programs, and they announced their first pilot fund last year. All of this adds up to an enormous and rapidly growing degree of impact in water as the companies they backed and supported have revolutionized everything from groundwater management to flood insurance.  Please enjoy my conversation with Scott Bryan.  Subscribe to The Fundamental Molecule here: https://www.burntislandventures.com/the-fundamental-molecule For the full show notes, transcript, and links to mentioned content, check out the episode page here: https://podcasts.apple.com/us/podcast/the-fundamental-molecule/id1714287205 ----------- Scott Bryan, President at Imagine H2O, joins Tom today to discuss the evolution of the water technology ecosystem. Together, they start by taking a look at how the early days were characterized by business plan competitions before the subsequent shift to emphasizing team strength, execution ability, and customer-centric approaches. Scott then goes on to highlight Imagine H2O's evolving selection process, the critical role of pilot projects, and the importance of impact measurement. Noting that water is a less polarizing issue than climate, allowing it a degree of stability, today's episode also explores philanthropy in the water sector and Imagine H20's focus on Asia, before wrapping it all up with Scott's sage advice for water entrepreneurs. 00:00 - Imagine H2O's Role in Water Innovation 02:19 - Why Water Has Lagged Behind Clean Tech 04:08 - Early Challenges in Water Entrepreneurship 05:40 - What Makes a Water Startup Succeed? 07:30 - The Hidden Dangers of Fundraising Success 09:41 - Key Milestones in Water Innovation Growth 11:17 - How COVID Shifted the Water Tech Landscape 13:17 - Why Most Accelerators Fail at Water Startups 15:15 - The ROI of Water Startup Accelerators 16:14 - Measuring Impact in Water Innovation 17:45 - Why Water Needs Standardized Impact Metrics 18:31 - The Unique Challenges of Running a Water Nonprofit 19:34 - The Role of Philanthropy in Water Innovation 20:24 - Why Climate Funders Must Care About Water 22:46 - How Water Ties Into Public Health and Equity 25:20 - Why Pilots Are Critical for Water Startups 28:12 - How the Water Innovation Pilot Fund Works 30:40 - Expanding Water Tech Innovation Internationally 32:24 - Key Lessons from Imagine H2O Asia 33:48 - Hiring the Right Talent for Water Startups 35:12 - The Future of Water Tech Investment 36:20 - Why Water Is a Bipartisan Issue 38:22 - What Entrepreneurs Must Know About Water Policy 40:11 - The #1 Advice for Water Entrepreneurs Links: Burnt Island Ventures: https://www.burntislandventures.com/ Scott Bryan: https://www.linkedin.com/in/scottmilesbryan/ Imagine H2O: https://www.imagineh2o.org/ SM Material Key Takeaways: "Water is a trillion-dollar industry. It's the future of the world's most valuable resource." "Philanthropy in water is changing. It's not just about wells anymore. We need sophisticated impact engines." "There are four pillars: climate, health, equity, and efficiency. They guide our work and impact." "Water is not as polarizing as climate. It's a bipartisan issue. We must manage resources better." "Take the check from people who know the space. Measure value in burritos, not just equity." "We need to standardize metrics in water. The math is all over the place. Precision is key." "Imagine H2O Asia is a base to think regionally. It's about testing business models faster." "We need to think beyond a 10-month accelerator. It's a long journey, and we're here to help."

Behind the Numbers: eMarketer Podcast
Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Feb 22, 2025 30:39


On today's special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N'Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-special-edition-finding-influencers-measuring-impact-ai-era   © 2025 EMARKETER   Zeta's AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry's largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.  

CMO Confidential
Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing

CMO Confidential

Play Episode Listen Later Feb 11, 2025 29:54


A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing's most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you'll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don't miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 - @Adobe Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mission Forward
Rebroadcast • Communications to Bridge Divides

Mission Forward

Play Episode Listen Later Feb 6, 2025 45:21


Michael Gordon Voss is publisher at Stanford Social Innovation Review (SSIR), and in this week's rebroadcast from Season 6, the conversation is all about trust.See, Micheal has spent the last few decades building relationships of trust between his publications and his reading public. That experience has made him an expert in a few key areas we're eager to explore this week. What is the role of curation when it comes to using news and information in building and maintaining trust with your audience? How does the broader social sharing economy impact our ability to impact change? What is the value of a publication in an information economy that is so challenged for trust between publisher and reader right? We explore those areas and more this week.A little about Michael: before joining SSIR, Michael was Vice President, Associate Publisher, Business Development & Marketing for Scientific American, based in New York City, where he drove commercial marketing and brand strategy, strategic partnerships, sponsorships, and new product development. His career in digital and traditional media has spanned nearly two decades and a wide array of titles and companies, including Newsweek, Meredith Corporation, and George magazine.Over the course of the show, we make reference to a few stories that make for appropriate follow-up from the pages of SSIR."Change is Worth the Risk" by Mauricio Miller"The Four Principles of Purpose-Driven Board Leadership" by Anne Wallestad"The Next 10 Years of Impact Investment" by Yasemin Saltuk Lamy, Christina Leijonhufvud & Nick O'Donohoe"Coming Together from a Place of Strength, Not Weakness" by Carrie FoxIf you've never had the opportunity to hear from Michael directly, we're honored and thrilled to bring him to you this week. His work is the foundation for thought-provoking exploration for our growth as communicators while guiding organizations to move their missions forward. Our great thanks to Michael for joining us this week on the show. (00:00) - We're on a break! (00:42) - Sponsor: Unit Of Impact – Promo Code EARLYBIRD2024 (01:23) - Welcome to Mission Forward (02:58) - Introducing Michael Gordon Voss (08:50) - Understanding Social Innovation (11:42) - Weighing in on "Expertise" (14:38) - Innovation Across Communities (21:32) - Communications Challenges (27:21) - Measuring Impact (32:17) - Finding Hope (36:14) - Learn More (37:38) - Special Interview: Unit of Impact

Leap Academy with Ilana Golan
Former Medtronic CEO: Leadership Secrets for Achieving Success Beyond Profits | Bill George

Leap Academy with Ilana Golan

Play Episode Listen Later Jan 16, 2025 58:37


After losing seven elections in college, Bill George realized that leadership is about building relationships and helping others grow. Personal losses, including the deaths of his mother and fiancée, taught him resilience and the value of purpose. Though on track to become CEO at Honeywell, Bill chose a more fulfilling path at Medtronic, focusing on the company's mission to restore lives. In this episode, Bill takes Ilana through his leadership philosophies and shares lessons on building relationships, leading with values, and prioritizing purpose over profits, which were pivotal in driving Medtronic's success. Bill George is a renowned thought leader, educator, and bestselling author, best known for his transformative leadership as CEO of Medtronic. A strong advocate for values-driven leadership, Bill emphasizes leading with purpose, values, relationships, and heart.  In this episode, Ilana and Bill will discuss: (00:00) Introduction  (04:30) Learning Leadership Lessons Through Early Failures (06:50) Losing His Mother and Fiancée Suddenly (09:22) Turning Tough Moments Into Learning Opportunities (11:37) The Value of Building Relationships (13:16) Choosing Purpose Over the CEO Path at Honeywell (16:18) Measuring Impact by Lives Restored at Medtronic (21:42) Mentoring Across Different Generations for Free (24:20) Making a Risky Move to Challenge the FDA (26:47) Leadership Beyond Just Making Profits (33:18) Using Data and Intuition to Make Bold Decisions (35:48) Remarkable Leaders Who Followed Their ‘True North' (44:21) Balancing Leadership, Family, and Self-Care (48:56) Bill's Advice for Emerging Leaders Bill George is a renowned thought leader, educator, and bestselling author, best known for his transformative leadership as CEO of Medtronic. A strong advocate for values-driven leadership, Bill emphasizes leading with purpose, values, relationships, and heart. Earlier in his career, he held senior executive roles at Honeywell and Litton Industries. He is the author of True North and serves as an Executive Fellow at Harvard Business School, where he taught for nearly 20 years, shaping the next generation of leaders Connect with Bill: Bill's Website: http://www.billgeorge.org/  Bill's LinkedIn: linkedin.com/in/williamwgeorge/  Resources Mentioned: Bill's Book, True North: Discover Your Authentic Leadership: https://www.amazon.com/True-North-Discover-Authentic-Leadership/dp/0787987514  Bill's Book, True North, Emerging Leader Edition: Leading Authentically in Today's Workplace: https://www.amazon.com/True-North-Emerging-Leader-Authentically-ebook/dp/B0BBSWCVT4  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

Interviews with pioneers in business and social impact - Business Fights Poverty Spotlight

How can we measure impact and outcomes from social programmes that work for business? Our Social Impact Pioneer today believes that ESG initiatives need a unified impact measurement scale – impact per dollar. Meet Gilad Tanay, Founder and Chairperson of the ERI Institute. “Impact per Dollar gives investors a tangible percentage figure or impact unit of a particular initiative, i.e. how many people lifted from poverty per $10k invested.” Says Gilad. Gilad founded the ERI - which stands for the Effective Research for Impact – and that is what they do. ERI is a pioneering research organisation dedicated to identifying and maximising “Impact per Dollar” in philanthropy, ESG investing, with business and global development initiatives. With a background spanning academia and high-impact consulting, Gilad's work has informed strategies for governments, major NGOs, and philanthropic funds worldwide. Before establishing ERI, Gilad co-founded and served as a director of Academics Stand Against Poverty (ASAP) and lectured on the Global Justice Programme at Yale University. Recognised for his insights on global inequality and poverty alleviation (including a TEDx talk at Yale – see below for links), Gilad left a traditional academic career to solve tangible, high-stakes problems. His approach centres on creating unified, evidence-based impact measurement frameworks—tools that empower investors, companies, and donors to truly understand the return on their social investments. In this conversation, we'll unpack why the current ESG landscape often fails to deliver systemic change, and how “impact per dollar” can revolutionise social impact. Gilad discusses how unified metrics—similar to a financial ROI—let funders identify which initiatives genuinely lift communities out of poverty. He highlights the importance of direct cash transfers, skill-building programs, and fair labour practices to break the poverty trap, emphasising that businesses can become powerful agents of change when they address root causes rather than apply superficial fixes. Get ready for a thought-provoking dialogue on aligning profits with purpose, the urgent need for standardised impact metrics, and how the business sector can seize its unique position to tackle the world's most devastating poverty-related diseases and inequalities. If you've ever wondered how to make social impact capital more transformative, this episode is your roadmap to higher-impact social investments. Links: • ERI Institute - https://eri-institute.com/about-2/ • Gilad's TedX - https://www.youtube.com/watch?app=desktop&v=hchXtBPSAZ4 • Gilad Tanay's LinkedIn: https://www.linkedin.com/in/gilad-tanay-798b8a/ • 14 million people die a year from poverty-related diseases - https://www.who.int/news-room/fact-sheets/detail/noncommunicable-diseases • ERI Institute Unified / Systemic impact per dollar method - https://eri-institute.com/impact-per-dollar/ • Robber Baron mentality – business zero-sum game & Adam Smith liberal democracy - https://www.economist.com/interactive/essay/2024/10/31/when-politics-is-about-hating-the-other-side-democracy-suffers • Additional link - https://www.economist.com/leaders/2024/11/21/the-opportunities-and-dangers-for-trumps-disrupter-in-chief

All In All With Alex
From Hollywood to Healing: Gina Cavalier's Journey in Mental Health Advocacy

All In All With Alex

Play Episode Listen Later Jan 14, 2025 41:33


Website www.theliberatedhealer.com Summary In this episode of 'All In All with Alex', host Alex interviews Gina Cavalier, a mental health advocate and author, who shares her journey from the entertainment industry to mental health advocacy. Gina discusses her personal experiences with suicidal ideation, the importance of creativity and spirituality in healing, and the challenges of addressing mental health stigma. She emphasizes the need for community support, the role of technology in mental health initiatives, and the significance of lived experience in advocacy. Gina also highlights her various projects aimed at helping others heal and the importance of normalizing conversations around mental health. Chapters 00:00 Introduction to Mental Health Advocacy 04:08 Founding Healing Platforms 07:49 Writing for Healing 09:55 Balancing Clinical and Spiritual Approaches 11:40 Creativity in Healing 14:47 Technology's Role in Mental Health 16:46 Insights from the Liberated Healer Podcast 18:31 Challenges in Addressing Suicidal Ideation 21:22 Art as a Healing Tool 23:54 Success Stories in Mental Health Advocacy 27:01 Community Support and Stigma 29:25 Spirituality in Healing 34:31 Importance of Anonymity in Support 37:32 Future of Mental Health Treatment 39:15 Measuring Impact in Mental Health Initiatives Takeaways Gina emphasizes the importance of healing from suicidal ideation. She believes creativity plays a crucial role in the healing process. Community support is vital for those struggling with mental health issues. Gina's transition from entertainment to advocacy was driven by her personal experiences. She highlights the need for technology to support mental health initiatives. The stigma surrounding suicidal ideation needs to be addressed openly. Art can serve as a powerful tool for emotional expression and healing. Spirituality provides Gina with strength and guidance in her journey. Lived experience is essential in mental health advocacy. Gina encourages individuals to seek help and support for mental health challenges. Interested in Mental Health Merch? Shop my store below https://allinallwithalex.printify.me/products Follow me on TikTok https://www.tiktok.com/@all.in.all.with.alex Follow my Facebook Page https://www.facebook.com/AllinAllwithAlex/ Listen to the Audio Version https://podcasters.spotify.com/pod/show/allinallwithalex Subscribe to my channel https://www.youtube.com/channel/UCYCE3hcGlcW_EA9o9P_gYbg?sub_confirmation=1 Listen on the radio below https://mytuner-radio.com/podcast/all-in-all-with-alex-alex-morris-1002081 Interested in Music videos? Follow my videography channel https://www.youtube.com/c/TheVisualGoat?sub_confirmation=1 Interested in finding a new artist? Click the link below https://www.youtube.com/c/SirromTheRapper?sub_confirmation=1 Welcome to the All In All With Alex, your go-to resource for practical mental health tips, self-improvement strategies, and personal growth insights. In each episode, we explore topics like managing anxiety, overcoming depression, building self-confidence, developing healthy habits, and cultivating resilience. You'll hear from real mental health professionals, life coaches, and inspiring individuals who have overcome their own struggles. Our mission is to provide you with actionable advice, coping techniques, and empowering perspectives to help you live your best life. Whether you're dealing with a specific mental health challenge or simply want to level up your personal growth journey, this channel has something for you. Join our community of like-minded individuals seeking to prioritize their well-being and unlock their full potential. Subscribe now to stay up-to-date on new episode releases, and let us know in the comments what mental health or self-improvement topics you'd like us to cover. Don't go it alone on your journey towards better mental health and self-improvement. Tune in, get inspired, and start taking steps towards becoming the best version of yourself. Your growth and well-being are worth it!

The Nonprofit Experts
Effective Nonprofit Tips for Increasing Engagement and Strategic Planning: Answering Your Top Questions of 2024

The Nonprofit Experts

Play Episode Listen Later Dec 4, 2024 46:58


Answering Nonprofit Leaders' Most Pressing Questions of 2024: Year-End Review In this episode of the Nonprofit Experts Podcast, Mary and Christina address the most frequently asked questions they receive from nonprofit leaders.  They discuss key topics including: ⭐Diversifying funding sources ⭐Effective strategic planning ⭐Utilizing AI tools ⭐Improving board engagement ⭐Measuring organizational impact This conversation aims to provide practical tips and insights to help nonprofit leaders feel less isolated and more empowered in their roles.  Tune into this episode for effective strategies you can implement in your organization today and stay until the end for valuable tips and tricks! 00:42 End of Year Show: Most Asked Questions of 2024 03:17 Highlights from the Past Year 07:04 Diversifying Funding Sources 12:20 Strategic Planning Tips 19:12 AI Tools for Nonprofits 25:33 Engaging Your Board of Directors 37:17 Measuring Impact and Success 42:56 Conclusion and Final Thoughts

Elevate Your Event
Harnessing Technology for Nonprofit Success with Ashish Malik, 108 Ideaspace

Elevate Your Event

Play Episode Listen Later Oct 23, 2024 34:54


In this insightful episode of Elevate Your Event, we dive into the transformative role of technology for nonprofits with Ashish Malik, co-founder and CEO of 108 Ideaspace. Ashish shares over 20 years of experience helping nonprofits and associations modernize their tech stacks, improve donor engagement, and achieve their missions. We explore everything from the importance of finding the right donor management systems to trends like AI that are reshaping nonprofit operations.Ashish emphasizes that nonprofits often struggle with the balance of investing in technology while maintaining cost efficiency. He offers practical advice on how nonprofits of all sizes can maximize their digital presence, manage donor relationships, and create a seamless fundraising experience. Plus, we tackle the ongoing challenge of capturing and leveraging donor data to make informed decisions that lead to greater impact.TakeawaysTech for Impact: Nonprofits need to view technology as an investment that drives greater returns in donor engagement and operational efficiency.Custom Solutions: Every nonprofit is unique, and there's no one-size-fits-all solution. Ashish discusses the importance of choosing the right tech stack tailored to the organization's specific needs.Donor Experience Matters: From optimizing the user experience on donation pages to using data to retain donors, nonprofits can unlock significant potential with the right strategies in place.AI's Emerging Role: While still developing, AI offers exciting possibilities for improving fundraising efficiency and predicting donor behaviors.Data is King: Capturing, storing, and using donor data effectively is crucial for long-term success in nonprofit fundraising.Chapters00:00 Introduction and Overview05:24 Building and Improving Nonprofit Systems09:22 The Importance of Investing in Nonprofit Technology13:43 Measuring Impact and Communicating with Donors20:08 Trends and Changes in the Nonprofit Sector24:04 Implementing Artificial Intelligence in Nonprofits26:36 The Power of Data and Analytics29:17 Preparing for the Future of Nonprofit Technology33:10 Conclusion and Final ThoughtsEpisode Links:https://www.108ideaspace.com/https://www.linkedin.com/in/ashishmalik2/ Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

The Development Podcast
Keeping Score: Measuring Impact in Development | The Development Podcast

The Development Podcast

Play Episode Listen Later Sep 28, 2024 20:55 Transcription Available


As the old saying goes, if you can't measure it, you can't improve it. But of course, what you measure is important too. In this episode of The Development Podcast, we explore why the World Bank Group is placing impact center stage with a slimmed-down and focused scorecard. We'll hear how the scorecard will measure success, as well as identify areas for improvement. We'll get to the heart of what impact measurement is, why it matters and how it has gained traction across the development community. We also get snapshots from two projects: one in Mozambique and one in Jordan. Listen now! Featured voicesEd Mountfield, Vice President, Operations Policy and Country Services, World Bank Lu Shen, Director, Results Management and Aid Effectiveness Division Strategy, Policy, and Partnerships Department, Asian Development BankVoices from development projects in Mozambique and JordanTimestamps[00:00] Welcome and introduction of the topic[01:57] Impact on development projects: Voices from Mozambique and Jordan[06:51] Introducing the World Bank Group scorecard[09:53] Scorecard: Measurement, results, and transparency[14:46] What is impact and why is it important? Targets and SDGs[17:36] Alignment in measuring impact across all the MDBs: The case of the Asian Development BankABOUT THE DEVELOPMENT PODCASTThis international development podcast brings together the data, research—and solutions—that can pave the way to a sustainable future. Through conversations focused on revealing the latest data, the best research, and cutting-edge solutions, let us introduce you to the folks working to make the world a better place. Listen and subscribe for free on your favorite platform. And rate our show! ;) Tell us what you think of our podcast here >>>. We would love to hear from you! ABOUT THE WORLD BANKThe World Bank is one of the world's largest sources of funding and knowledge for low-income countries. Its five institutions share a commitment to reducing poverty, increasing shared prosperity, and promoting sustainable development.

Vanishing Gradients
Episode 35: Open Science at NASA -- Measuring Impact and the Future of AI

Vanishing Gradients

Play Episode Listen Later Sep 19, 2024 58:13


Hugo speaks with Dr. Chelle Gentemann, Open Science Program Scientist for NASA's Office of the Chief Science Data Officer, about NASA's ambitious efforts to integrate AI across the research lifecycle. In this episode, we'll dive deeper into how AI is transforming NASA's approach to science, making data more accessible and advancing open science practices. We explore Measuring the Impact of Open Science: How NASA is developing new metrics to evaluate the effectiveness of open science, moving beyond traditional publication-based assessments. The Process of Scientific Discovery: Insights into the collaborative nature of research and how breakthroughs are achieved at NASA. ** AI Applications in NASA's Science:** From rats in space to exploring the origins of the universe, we cover how AI is being applied across NASA's divisions to improve data accessibility and analysis. Addressing Challenges in Open Science: The complexities of implementing open science within government agencies and research environments. Reforming Incentive Systems: How NASA is reconsidering traditional metrics like publications and citations, and starting to recognize contributions such as software development and data sharing. The Future of Open Science: How open science is shaping the future of research, fostering interdisciplinary collaboration, and increasing accessibility. This conversation offers valuable insights for researchers, data scientists, and those interested in the practical applications of AI and open science. Join us as we discuss how NASA is working to make science more collaborative, reproducible, and impactful. LINKS The livestream on YouTube (https://youtube.com/live/VJDg3ZbkNOE?feature=share) NASA's Open Science 101 course

Listening to America
Solutions, One Hack at a Time

Listening to America

Play Episode Listen Later Sep 13, 2024 35:27


Fifteen years after putting the civic in civic tech, Code for America is pivoting to come alongside local governments to take on the challenges they face today — bringing collaborative expertise to the use of AI in the public sector and defending gains made through diversity, equity and inclusion (DEI) programs in government.amanda.jpgThe organization made its name by helping government better use (and often liberate or democratize) the data it holds and developing citizen apps through early hackathons, and making a network of volunteer developers available to public agencies that could not marshal those resources by themselves.Amanda Renteria, CEO of Code for America, joins the podcast this episode to talk about the organization's mission, track record and what comes next. SHOW NOTES Here are the top 5 takeaways from this episode: Diverse Collaboration and Problem Solving: Code for America remains focused on the collaborative efforts of individuals from various backgrounds, including government, technology and nonprofit sectors. Renteria emphasizes the importance of leveraging diverse talents to address societal challenges, and the positive correlation between the evolution of Code for America and effective governance. Growth and Evolution of Civic Tech: The interview traces the rise of civic technology, from early hackathons to its integration into mainstream digital government initiatives. Code for America has been a catalyst in making government better, particularly during crises like COVID-19, and continues to shape its future through partnerships and innovation. Measuring Impact and Systems Change: The organization initially measured success by volunteer participation and project outcomes but has since shifted toward evaluating systemic changes. For example, proactive government behavior, such as Louisiana's response to disaster relief, is now a key indicator of success, showing a broader impact on governance. The interview highlights ongoing initiatives like Direct File for tax filing, integrated benefits systems in states like Minnesota and efforts to improve child-care services. Ethics and AI in Government: The role of AI in government is a critical concern. Code for America prioritizes transparency, ethical use of data and addressing biases in AI systems. Its AI Studio aims to educate government officials on how to use AI responsibly, ensuring that it serves people fairly and equitably, while keeping ethical considerations at the forefront. Pushing Back Against Bug Tech's DEI Pullback: Renteria expresses disappointment about the decline of tech industry programs focused on diversity, equity and inclusion. She acknowledges that some large tech companies, like Google, Meta and Lyft, have backed away from their DEI efforts, which she finds disheartening. However, she also emphasizes a deeper sense of responsibility to continue working toward equity and inclusion, regardless of the political or industry climate. Amanda notes that while the term "equity" has become politically charged, she believes most people still want a government that works for everyone. She says Code for America remains committed to ensuring government services are inclusive, even if the term “equity” itself falls out of favor. Related Links to Code for America resources referenced in the episode: Building a Practice of Responsible AI A hands-on, human-centered approach to AI for government  Our editors used ChatGPT 4.0 to summarize the episode in bullet form to help create the show notes. The main image for this story was created using DALL-E 3.

The Data Stack Show
202: Predicting the Impact of Competitive Entrants With Synthetic Controls with Evan Wimpey of Elder Research

The Data Stack Show

Play Episode Listen Later Aug 14, 2024 50:01


Highlights from this week's conversation include:Evan's Background and Journey in Data (0:40)Discussion on Synthetic Controls (1:04)Evan's Educational Journey and Marine Corps Experience (2:54)Joining Elder Research (4:38)Synthetic Controls Explained (6:54)Measuring Impact with Synthetic Controls (9:05)Building the Control Group (12:54)Qualitative Context in Data Analysis (14:50)Final Steps with Synthetic Controls (16:29)Client Analytics Maturity (18:56)Outsourcing Decisions in Analytics (21:09)Cohesion Between Analytics Teams (24:18)Validation of Predictive Models (26:37)Confidence in Marketing Predictions (29:01)Setting Expectations for Data Science (36:09)Evan's Background in Data Comedy (39:44)The Journey to Award-Winning Jokes (41:29)Creating New Jokes (46:22)Get the Joke Book and Final Thoughts in the Episode (48:46)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

The Marketing Millennials
257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris

The Marketing Millennials

Play Episode Listen Later May 21, 2024 46:11


It's no secret that COVID turned us all into remote work hermits. But now that the pandemmy's over, people are starved for more human contact again. And what better way to do it than with in-person events?  Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.  The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.  Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.  00:01:35 - Resurgence of Events in Marketing 00:07:46 - Trade Show Marketers Embrace Community-Building 00:13:10 - Creating Successful Events: Tips and Strategies 00:18:56 - Filter for Planning Successful Events 00:22:27 - Best Practices for Hosting Engaging Events 00:25:42 - Innovating Content for Engaging Events 00:28:48 - Choose Wisely: Marketing Battles Ahead 00:29:54 - Maximize Event Traffic for Success 00:35:19 - Measuring Impact of Events for Brands 00:38:39 - How to Maximize Event Spending 00:43:31 - Live Events Trump Pre-recorded Videos Follow Julius:  Website: https://juliussolaris.com LinkedIn: https://www.linkedin.com/in/juliussolaris Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

The Cam & Otis Show
Kendall Wallace - Executive Offsites | 10x Your Team with Cam & Otis Ep. #350

The Cam & Otis Show

Play Episode Listen Later May 10, 2024 56:16


Kendall Wallace joins Camden and Otis to discuss retreats, team building, and transformational leadership.  How can you build trust across all levels of your team?  What kind of lessons can you learn from retreats to apply to everyday operations in your business?  Why is accountability so important and why do so many organizations lack it?  Kendall, Camden, and Otis answer all these questions and more on this great episode!More About Kendall:Kendall Wallace is a master at creating meaningful experiences that make you feel more alive, and connected with yourself, with nature, and with one another. She creates movie-like magical moments not on a screen but in real life. After reading Eat, Pray, Love, she traveled the world by herself for 2 years. For the past decade, she has thrown herself into personal growth. She created a thriving career in tech at Meta before it abruptly came to an end. Now, she designs bucket list corporate offsites that not only create magical experiences but also create safety and honesty in the workplace.  Having helped over 1,000 people across 75 groups in improving communication, uncovering blind spots, minimizing recovery time between breakdowns, defining work-life balance, and making decisions more in alignment with what moves them in order to become highly effective communicators & happier people. In addition, she is an EFT practitioner and uses this in her coaching, helping people psychologically reprogram their subconscious. She now lives on the North Shore of Oahu, having been inspired to improve her surf skills and live her Blue Crush dreams. She also leads a monthly dinner club as well as a monthly entrepreneur circle. 0:02 - Intro2:09 - Impactful Experiences 9:26 - Building Trust 16:26 - Measuring Impact  26:30 - Accountability 30:37 - Everyday Lessons from Retreats 37:45 - Passive Aggression45:49 - Missed Opportunities 49:00 - EndKendall Wallacehttps://executiveoffsites.com/

Lifeselfmastery's podcast
Kyle Forster from RunWhen on How Product and Commercial Teams Can Collaborate in Tech Companies

Lifeselfmastery's podcast

Play Episode Listen Later Apr 25, 2024 46:49


In this podcast episode, Kyle Forster, CEO of RunWhen, shares his journey from growing up in Silicon Valley to becoming a leader in product management. He discusses the nuances of product management across different customer segments, offering advice on collaboration between product and commercial teams. Kyle also explores leadership roles, the transition from SMB to enterprise clients, and the unique challenges of enterprise product development. He shares his motivation for starting RunWhen, aiming to solve enterprise technology adoption issues and much more!TimestampsGrowing up in Silicon Valley (00:00:25)Transition to Product Management (00:03:10)Different Types of Product Management (00:05:09)Friction Between Commercial and Product Teams (00:07:16)Product Managers' Mistakes (00:10:03)Commercial Leaders and Product Strategy (00:15:24)Transition to Enterprise Sales (00:17:46)Building the Product for Different Users (00:18:42)The Role of AI in Product Design (00:20:48)Measuring Impact and Product Discipline (00:22:34)Emotional Experience of Selling a Company (00:26:12)Transitioning from Startups to Big Companies (00:28:27)Importance of Reference Checks in Hiring (00:30:52)Mistakes in Hiring the First Product Manager (00:36:08)Product Mistakes and Learnings (00:36:51)Kyle's LinksLinkedIn – https://www.linkedin.com/in/kyforsterWebsite – https://www.runwhen.com/My Links Podcast: https://lifeselfmastery.com/itunes YouTube: youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal 5-day email course: www.enterprisesalesexpertise.com

Hi 5
Measuring Impact in Medical Affairs

Hi 5

Play Episode Listen Later Feb 1, 2024 26:27


Within Life Sciences companies, Medical Affairs teams are tasked with gathering and communicating scientific data, a job that has only grown in importance as therapies have grown more complex and stakeholders have multiplied. Stretched in many directions and under high scrutiny, Medical Affairs teams need to be able to effectively measure and communicate the value of their work. In this deep dive episode, Jen is joined by Gemma Pfister, Head of Life Sciences Europe at Vynamic and Lori Klein, Partner, Medical & Scientific Affairs Practice Lead at Putnam, to discuss what leaders should be thinking about when it comes to measuring impact in Medical Affairs.For more information about the work Putnam does in the Medical Affairs space, visit Putnam's Medical & Scientific Affairs page. To learn more about Vynamic's work in Medical Affairs, visit Vynamic's Medical Affairs page. Podcast Tags: healthcare, life sciences, medical affairs, omnichannel, AIPanel – Gemma Pfister, Jen Burke, Lori KleinResearch & Production – Jen BurkeRecording & Editing – Mike Liberto, Rachel SkoneckiFor additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Dualistic Unity
Dualistic Unity Raw Episode 143 (January 29th, 2024) | Exploring the Spectrum of Self

Dualistic Unity

Play Episode Listen Later Jan 31, 2024 76:16


Join us in a profound exploration of self-awareness and personal growth in our latest episode. We delve into the intricate dynamics of self-reflection, examining how facing our own narcissism, assumptions, and the constant flux of thoughts shapes our perception of the world and ourselves. Our conversation spans various themes, from the importance of community and individual impact, to the challenges and rewards of personal evolution. We uncover the subtle art of balancing self-critique and acceptance, navigating the journey from tension to relaxation, and the power of self-honesty in personal transformation. This episode is a compelling blend of introspective insights and practical wisdom, perfect for anyone on a path of self-discovery. - [08:36] - Reflections on the Ripple Effect and Measuring Impact - [14:10] - The Nature of Thought: Process vs. Action - [14:39] - Turning Thoughts into Speculation and Action - [20:32] - Self-Judgment and Perspective Shifts - [21:12] - Self-Criticism and the Challenge of Accepting Multiple Facets of Self - [37:20] - The Ideal of Detachment and the Concept of an 'Ideal Person' - [37:48] - Enlightenment and Dealing with Unpleasant Realizations - [38:19] - Confronting Self-Judgment in Conversations - [40:45] - Global Change and the Influence of Personal Thoughts - [51:19] - The Cycle of Seeking Relief and the Challenge of Contentment - [51:43] - The Struggle with Pursuing Insights for Relief - [52:20] - Fear-Driven Solutions and the Importance of Letting Go - [53:23] - Light-hearted Discussion on Eating Habits - [55:20] - Addressing Addictive Thought Patterns from Childhood - [1:03:10] - Reflections on Mindfulness and Being Present - [1:04:57] - The Experience of Time at Retreats and the Value of Awareness - [1:07:02] - Awareness in Thought Processes and Daily Life - [1:11:16] - Exploring Non-Duality and the Fiction of Self Join us weekly at https://twitch.tv/DualisticUnity

Mentoring with Geraldine
281. Measuring Impact and Success - KPIs

Mentoring with Geraldine

Play Episode Listen Later Dec 25, 2023 16:57


What moments defined your 2023, and how can they guide your success in the upcoming year?Join Geraldine as she looks back on the year, sharing personal moments and navigating life's unexpected turns. She talks about measuring success, setting goals for 2024, and introduces the revamped 2024 Academy program, making it easier for practitioners to streamline their work and envision a successful year ahead.Work with Geraldine:www.facebook.com/groups/1543978942348737mentoringwithgeraldine.com/contact/www.geraldineheadley.comwww.instagram.com/mentoringwithgeraldine/

Cracking Cyber Security Podcast from TEISS
teissTalk: ROI from your SOC - measuring impact and reporting progress

Cracking Cyber Security Podcast from TEISS

Play Episode Listen Later Dec 21, 2023 46:37


This is the audio-only version of our weekly cyber security talk show, teissTalk.  Join us  for free by visiting www.teiss.co.uk/teisstalkThe panel discussion is titled:teissTalk: ROI from your SOC - measuring impact and reporting progressTools for measuring ROI for your SOC - where to look for the greatest impactWhat are the best capabilities and attributes for a high-perfoming SOC, and what change you should measureSpeaking the board's language - reporting the impact of spend and reduced cyber riskThis episode is hosted by Thom Langfordhttps://www.linkedin.com/in/thomlangford/Vishal Sharma, BISO, CISO office, Santander UKhttps://www.linkedin.com/in/vishal-s-11ba15115/Minesh Dattani, Head of Cyber Security Operations, Simply Businesshttps://www.linkedin.com/in/minesh-dattani-023b3581/

Marketing and Education
Measuring Impact in K-12 Education: A Conversation with Shelby Danks

Marketing and Education

Play Episode Listen Later Dec 7, 2023 32:24 Transcription Available


Welcome to another episode of All Things Marketing and Education! We had the pleasure of sitting down with Shelby Danks, Ph.D., founder and principal advisor at ARKEN RESEARCH, who has the unique ability to make complex topics like research, evaluation, and efficacy not only approachable but also inspiring. Shelby delves into the crucial role of efficacy studies in K-12 education, unraveling misconceptions about evaluation and impact. We touch on practical strategies for brands to measure their impact effectively while ensuring it's a manageable process. We also explore why understanding and engaging with these studies is vital from an educator's perspective.If you've ever wondered about the metrics and data behind student outcomes, especially with the influence of ESSA funds, this episode is a must-listen. Join us as we navigate through the intricacies of evidence in K-12 education and learn from Shelby's insights.

Talking HealthTech
401 - Pioneering Responsible Telehealth Delivery in Stigmatised Conditions. Eucalyptus

Talking HealthTech

Play Episode Listen Later Dec 7, 2023 28:58


In this episode of Talking HealthTech, Peter Birch leads a discussion with Dr Matthew Vickers, Angus Wood from Eucalyptus, and Tiffany Young. The episode delves into the effectiveness of using technology to provide real-time support and interventions, the advantages of telehealth digital platforms in delivering consistent quality care, and the urgent need to elevate standards in digital health to ensure safety and efficacy in managing chronic disease, men's health, and obesity management.Key Takeaways:The value of digital healthcare for stigmatised conditions: Eucalyptus focuses on managing stigmatised conditions, such as men's health, obesity, and fertility. Their digital clinics offer patients access to care, especially those who may struggle with access due to their remote location or discomfort discussing their conditions face to face with GPs.Quality care through comprehensive support: Eucalyptus provides not just consultations but also a wide range of services, including one-on-one email or telephone support, dieticians, and health coaching teams, creating a holistic care approach that aims for high-quality outcomes for patients.Safety and data security: Eucalyptus takes data security seriously and holds external accreditations, ensuring patient data privacy and security. Their rigorous focus on patient safety includes independent certification and clinical audits to ensure the delivery of safe and effective care.Timestamps:[00:00] - Introduction[02:45] - Overview of Eucalyptus and their Services[04:23] - Purpose and Focus of Eucalyptus[05:53] - Measuring Impact and Success[07:31] - Operational Perspective and Growth[08:58] - Transparency and Safety in Telehealth[15:26] - Patient Experience and Engagement with Eucalyptus[18:23] - Data Security and Safety [23:52] - Industry Engagement and Future RoadmapCheck out the episode and full show notes on the Talking HealthTech website.Loving the show? Leave us a review, and share it with someone who might get some value from it.Keen to take your healthtech to the next level? Become a THT+ Member for access to our online community forum, quarterly summits, and more exclusive content. For more information visit talkinghealthtech.com/thtplus.

Cause & Purpose
Pathways Out of Poverty: Empowering Rural India with Karya.in

Cause & Purpose

Play Episode Listen Later Nov 7, 2023 78:39


In this episode, the founders of startup Karya.In discuss their mission to create pathways out of poverty for people in low-income communities. Drawing from their personal experiences growing up in India, they share the challenges they faced and the emotional drive behind their entrepreneurial journey. The conversation explores the intersection of entrepreneurship and impact, emphasizing the importance of the smartphone application that connects rural Indian workers to tech companies, allowing them to earn income. The conversation also touches on the challenges and solutions in India's nonprofit sector, the importance of measuring impact and worker satisfaction, and the economic value of Indian languages. “I think both the desire to create a nonprofit and the desire to tackle poverty comes from my childhood. For me personally, it's such an intense desire that I feel like . . . working on anything else always felt like a waste of time because it was almost existential.”Topics covered:(00:07:47) Growing up in poverty(00:15:09) Entrepreneurial Journey and Impact(00:22:28) The Impact of Travel(00:29:55) Karya: Empowering Rural Indians(00:36:37) Challenges and Solutions in India's Nonprofit Sector(00:43:18) Working with Gates Foundation and Microsoft(00:50:36) Measuring Impact and Worker Satisfaction(00:56:59) Amplifying Existing Human Forces(01:03:33) The Economic Value of Indian Languages(01:11:20) The Importance of CompassionLinks mentioned:https://karya.in/https://altruous.orgGuest links:https://www.linkedin.com/in/manuchopra42/https://www.linkedin.com/in/vivek-seshadri-07127511/

Cause & Purpose
Nature, Privilege, and Environmental Conservation with Clara Rowe

Cause & Purpose

Play Episode Listen Later Oct 10, 2023 53:40


In this episode, Clara Rowe, CEO of Restor, delves into the intersection of nature and social impact. She shares her personal experiences in sustainable development and conservation, emphasizing the need to address privilege and the legacy of colonialism in natural resource management. The unequal contributions to climate change and the importance of transforming how we value nature are explored, alongside the role of philanthropy and non-monetary relationships. The challenges of navigating palm oil supply chains, reforestation efforts, and the work of Restor are also discussed. “I think it has to be a combination of, ‘are the right people using it to do the right thing, which is to get us toward that longer impact?' and, ‘do we have clear cases of how this is making shifts not only for individuals, but for larger systems in social impact work?'”Topics covered:00:06:20) Challenges in Climate Change Response(00:13:14) Navigating Palm Oil Supply Chains(00:19:26) Lessons from Conflict Areas(00:25:42) The Power of Reforestation(00:32:09) Tracking Impact and Building a Global Reforestation Community(00:39:08) Measuring Impact and Building a Story(00:45:38) The Future of Restor(00:52:01) Ways to be part of the restoration movement Links mentioned:https://restor.ecoMinistry for the Future bookhttps://altruous.orgGuest links:https://www.linkedin.com/in/clara-rowe-5713b879/

Do Your Good
#147 Measuring Impact with Sybil & Fred Ackerman-Munson

Do Your Good

Play Episode Listen Later Sep 25, 2023 40:04


Measuring impact is important so that you will have ownership over your giving strategy for years to come. Fred and Sybil discuss strategies to effectively measure performance over time. They also emphasize that success takes time. Giving is as much an art as it is a science. They also talk about measurable objectives that a donor should consider when assessing the success of their giving strategy. Episode Highlights:How do we measure successWhat happens when we don't see the success we want?Traps to avoid.How to track benchmarksSybil Ackerman-Munson Bio:With over 20 years of experience as a nonprofit professional and foundation advisor, I work with philanthropic institutions and foundations interested in successful, high-impact grant-making so that you can make a real and lasting positive contribution to the world on your terms.Links:Free mini-courses.Be Collaborative - https://www.doyourgood.com/offers/PXGEYkWh/checkoutBe Finance Savvy - https://www.doyourgood.com/offers/kQwFWG4P/checkoutBe Legal - https://www.doyourgood.com/offers/U8SFR3mR/checkoutIf you enjoyed this episode, listen to these as well: https://www.doyourgood.com/blog/136-Dory-Timblehttps://www.doyourgood.com/blog/146-measuring-effectiveness-of-relationships-between-grantees-donorshttps://www.doyourgood.com/blog/144-how-to-measure-success-in-philanthropy Crack the Code: Sybil's Successful Guide to Philanthropy Become even better at what you do as Sybil teaches you the strategies as well as the tools you'll need to avoid mistakes and make a career out of philanthropy.Sybil offers resources that include special free short video mini-courses, templates, and key checklists, and words of advice summarized in easy-to-view PDFs. Check out Sybil's website with all the latest opportunities to learn from Sybil athttps://www.doyourgood.com Connect with Do Your Good https://www.facebook.com/doyourgood https://www.instagram.com/doyourgood Would you like to talk with Sybil directly? Send in your inquiries through her website https://www.doyourgood.com/ or you can email her directly at sybil@doyourgood.com!

e-Estonia podcast: The Art of Digitalisation
S3E7: Digital transformation: measuring impact and navigating the future

e-Estonia podcast: The Art of Digitalisation

Play Episode Listen Later Sep 19, 2023 51:35


In this podcast episode, the hosts discuss various aspects of digital transformation, particularly in the context of Estonia's experience. They explore digitalisation's efficiency and cost-saving potential, the challenges of measuring its impact, and the importance of focusing on quantitative and qualitative assessments. Helping to navigate this broad topic is Kristjan Vassil, a professor of Technology Studies at the University of Tartu. He holds a doctoral degree in political science from the European University Institute in Florence. For the past six years, he served as a vice-rector for research at the University of Tartu. His research focuses on Internet voting and predictive public services that are based on narrow AI and machine learning models. 

Cause & Purpose
From Personal Perspective to Social Impact: Launching Altruous with Eric Barela

Cause & Purpose

Play Episode Listen Later Sep 12, 2023 79:15


In this episode, Mike Spear and Eric Barela discuss the launch of their new project, Altruous, and share pieces of their personal backstories of how they got into this work. They highlight the significance of Altruous in addressing social challenges and amplifying unheard voices. The conversation explores the intersection of social justice and personal background, emphasizing the need to recognize and value diverse perspectives. They discuss expected value calculations, the debate between quantitative and qualitative evaluation, the role of human evaluators in an AI-driven world, and the importance of comprehensive evaluation methods. “If we're going to pat ourselves on the back for doing good things, then we should actually be doing good things.”Topics covered:(00:07:55) The Intersection of Social Justice and Personal Background(00:15:06) High EV Calculation(00:21:48) Quantitative vs Qualitative Evaluation(00:29:11) The Importance of Qualitative and Quantitative Data(00:38:01) The Role of Human Evaluators in an AI-Driven World(00:45:47) Shared Passion for Impact Measurement(00:53:32) Burning Man's Impact and Integrity(01:00:25) Measuring Impact and Avoiding Harm(01:07:30) Marks of Success for Altruist(01:14:48) Democratizing Monitoring and EvaluationLinks mentioned:https://altruous.orgGuest links:https://www.linkedin.com/in/ericbarela/

Do Your Good
#144 How to Measure Success in Philanthropy with Cathy Lehman Senior Program Officer The Harder Foundation

Do Your Good

Play Episode Listen Later Sep 4, 2023 26:32


We are joined by Cathy Lehman, Senior Program Officer for the Harder Foundation, to discuss how to help communities who have not previously had access to philanthropic funding. How do you build conversational spaces? What happens if your efforts are unsuccessful? Episode Highlights:How to move money to move powerCreating space for productive conversationsHow to change course when you identify what you are doing isn't workingCathy Lehman Bio:Cathy is the Senior Program Officer for The Harder Foundation, a private family foundation that supports biodiversity and ecosystem health across 5 states in the Pacific Northwest. She has spent the last 20 years working in various roles of community and economic development, environmental policy, grassroots organizing, social impact, and philanthropy. Cathy has served on dozens of community boards and commissions – including the local City Council, and as a governor-appointed commissioner for the state's volunteerism initiative, Serve Washington. She has a BA in Communications from WWU, a master's degree in social Entrepreneurship and Change from Pepperdine University, and a Certificate in Sustainable Business from Presidio Graduate School. She lives just outside of Bellingham, WA with her husband and animals on a shy acre near the Lummi Nation on the Salish Sea.Links:Website https://theharderfoundation.orgCourse: Be Clear https://www.doyourgood.com/offers/xtHUdoBG/checkout Course: Be Legal https://www.doyourgood.com/offers/U8SFR3mR/checkout If you enjoyed this episode, listen to these as well: · https://www.doyourgood.com/blog/143-Measuring-Impact· https://www.doyourgood.com/blog/129-jim-enote· https://www.doyourgood.com/blog/62-geneva-wiki Crack the Code: Sybil's Successful Guide to Philanthropy Become even better at what you do as Sybil teaches you the strategies as well as the tools you'll need to avoid mistakes and make a career out of philanthropy.Sybil offers resources that include special free short video mini-courses, templates, and key checklists, and words of advice summarized in easy-to-view PDFs. Check out Sybil's website with all the latest opportunities to learn from Sybil athttps://www.doyourgood.com Connect with Do Your Good https://www.facebook.com/doyourgood https://www.instagram.com/doyourgood Would you like to talk with Sybil directly? Send in your inquiries through her website https://www.doyourgood.com/ or you can email her directly at sybil@doyourgood.com!

The Talent Development Hot Seat
The Changing Landscape of Talent Development: From Strategic Partner to Measuring Impact with Brandon Clark

The Talent Development Hot Seat

Play Episode Listen Later Aug 29, 2023 40:44


In today's episode, we have a special guest, Brandon Clark, the global head of talent development at Adobe. Brandon shares his insights on the evolving landscape of talent development and the importance of being a strategic partner within the business.We dive into a range of topics, including the power of deliberate practice and its significance in skill development, as well as the exciting potential of artificial intelligence and machine learning in the world of talent development. You'll learn:How to differentiate your approach to leadership training from traditional methodsHow to measure the success of your talent development initiativesHow Brandon's company, Adobe, creates a culture of learning, and what benefits it bringsHow Brandon's experience at Walmart shaped his approach to talent development in his current role at AdobeHow artificial intelligence and machine learning will impact talent development in the futureBrandon Clark has 15+ years of driving communication and training at the regional, national, and global scale for large companies. Over that time he has become an expert at driving effective communication in complex and highly matrixed environments and a talent for simplifying complex information. Currently Brandon serves as the Global head of Talent Development at Adobe, where he is overseeing a cultural transformation and new programs to foster better leadership and career development. Previously Brandon has worked in various talent development related roles at Workday and Walmart. Brandon has a BA from Louisiana Tech University and Masters from University of Arkansas.Connect with Andy Storch here:WebsiteLinkedInJoin us in the Talent Development Think Tank Community!Connect with Brandon Clark:LinkedIn

Do Your Good
#143 Sybil Speaks: Measuring Impact

Do Your Good

Play Episode Listen Later Aug 28, 2023 19:07


Success can be difficult to measure. How do we know how well the nonprofit is able to tackle the societal issues we want to solve? Sybil explains why it is important to have a good plan of action to measure impact, and how to approach your giving in a way that will reach your goals.Episode Highlights:Measuring the success of your donationsSuccessfully gauging the impact of your giving strategyChecklist for developing a four-step personalized plan.Sybil Ackerman-Munson Bio:With over 20 years of experience as a nonprofit professional and foundation advisor, I work with philanthropic institutions and foundations interested in successful, high-impact grant making, so you can make a real and lasting positive contribution to the world on your terms.Links:Learn more about intermediaries - https://www.doyourgood.com/hire-an-intermediary Course to learn the three funder types - https://www.doyourgood.com/offers/xtHUdoBG/checkout If you enjoyed this episode, listen to these as well: · https://www.doyourgood.com/blog/54-heather-tuininga· https://www.doyourgood.com/blog/96-Brent-Fenty· https://www.doyourgood.com/blog/24-sybil-speaks Crack the Code: Sybil's Successful Guide to Philanthropy Become even better at what you do as Sybil teaches you the strategies as well as the tools you'll need to avoid mistakes and make a career out of philanthropy.Sybil offers resources that include special free short video mini-courses, templates, and key checklists, and words of advice summarized in easy-to-view PDFs. Check out Sybil's website with all the latest opportunities to learn from Sybil athttps://www.doyourgood.com Connect with Do Your Good https://www.facebook.com/doyourgood https://www.instagram.com/doyourgood Would you like to talk with Sybil directly? Send in your inquiries through her website https://www.doyourgood.com/ or you can email her directly at sybil@doyourgood.com!

Do Your Good
Sybil Speaks, Measuring Impact: Preview

Do Your Good

Play Episode Listen Later Aug 25, 2023 2:14


Success can be difficult to measure. How do we know how well the nonprofit is able to tackle the societal issues we want to solve? Sybil explains why it is important to have a good plan of action to measure impact, and how to approach your giving in a way that will reach your goals. {You can hear the full episode on Monday, August 28th}

The Learning & Development Podcast
How To Plan For Impact In The Beginning So It's Easier To Measure In The End With Kevin M Yates

The Learning & Development Podcast

Play Episode Listen Later Jul 24, 2023 52:40


We kick off our mini-series on Measuring Impact with Kevin answering questions about how we plan to make a measurable difference rather than leaving it to chance or trying to retrospectively seek value once we've delivered an agreed - if not largely hopeful - solution. KEY TAKEAWAYS  Start with the end in mind. Intentionally align to the performance requirements that help organisations achieve goals, Don´t measure too many things. One person in the team needs to be assigned to focus on measuring impact. Measuring impact means measuring performance, how effectively people are working, and how that affects business outcomes. Several examples are shared during the episode. There will be times when you cannot measure the impact. Go in with a performance mindset, not just an L&D one. Be realistic about what can be achieved and measured. BEST MOMENTS'If your first discussion with business partners and stakeholders is about training, it's more than likely that you are headed in the wrong direction for alignment. ''In essence, you're then seeing yourself as a performance consultant first, and an l&d practitioner second,''When I talk about performance, I'm talking about skills, capability, talent, behaviour, and actions. ''Training and learning will not do it alone. ' Kevin M.Yates BioKevin is the Learning & Development detective, solving the mystery: “What is the impact of learning?” He does this by investigating how learning activates performance and business goals. He is also author of the eBook,

The Win Rate Podcast with Andy Paul
Win Rate is the Most Important Metric for Sellers

The Win Rate Podcast with Andy Paul

Play Episode Listen Later Jul 12, 2023 54:03


Welcome to the first episode of The Win Rate Podcast with Andy Paul! After years of providing essential sales advice via his wildly successful Sales Enablement Podcast, Andy has a new mission.  As overall B2B sales effectiveness has declined over the past decade he has made it his goal to provide sellers with the critical  knowledge they need to elevate their Win Rate, which is the most important measure of the value they provide to buyers.Today Andy welcomes his guests, Brandon Fluharty and Dave Brock, to explore the most important factors that influence win rates and provide practical takeaways sellers can use to improve theirs. They start by discussing the decline in sales effectiveness and the average win rate in B2B sales for medium sized deals, which is currently at 17%. And they explore why so many sales managers and sellers are seemingly unaware of their win rates and the impact their win rates have on their sales. They discuss the irrational focus of many sales leaders on sales activity, such as the number of dials and emails made, and question the effectiveness of using technology to robotically send out personalized emails quickly. Dave discusses the need for a culture shift and emphasizes the importance of measuring impact rather than just focusing on activity metrics. They also explore the core performance levers in sales, including win rate, average deal size, and sales cycle. Throughout today's episode, Andy, Brandon, and Dave emphasize the need to find the right type of customers and focus on what they value, and the importance of effectively managing the  time, energy, and attention of buyers and sellers alike. They emphasize the importance of defining one's impact and prioritizing high-value activities to increase fulfillment and results. Key Subjects:* Defining win rate, tracking progress, managing process.* Impact over activity in high-growth SaaS companies.* Outcomes over activities.* Low win rates impact on marketing effectiveness and product-market fit.* "Importance of performance levers in sales"* Reduced meetings, doubled productivity, increased revenue.* Design thinking needed in changing macroeconomic environment.* Find customers who value your offer, prioritize tasks.* More is not always betterFollow Brandon on LinkedInFollow Dave on LinkedInHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

The Learning & Development Podcast
Measuring Impact With Bonnie Beresford, Laura Paramoure, and Kevin M. Yates

The Learning & Development Podcast

Play Episode Listen Later May 29, 2023 54:12


Measuring impact is notoriously difficult but without it, our profession cannot progress, and we won't fulfil our potential. There is a huge role for Learning & Development in the upskilling and reskilling efforts required to plug the skills gap, but we won't do that without holding ourselves accountable for actual impact. In this episode - and first in a mini-series on L&D impact - our panel explores what this means and the practical steps it will take us to make a planned and meaningful impact. KEY TAKEAWAYS Work out in advance how you are going to measure the outcomes. Get down to the brass tacks of what each department and person should be doing. Seek clarification, and ask what does that look like?  Often, it will take time to get proper answers. Communicate your success using stakeholder metrics and language. Use success case interviews and qualitative data. BEST MOMENTS'What we're striving to do then is show that our training or learning interventions can impact on some business metric. ''Make impact a forethought rather than an afterthought.' VALUABLE RESOURCESThe Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home/ Bonnie Beresford BioBonnie is a human capital strategist and performance consultant, researching, designing, analysing, and evaluating human performance improvement initiatives that are aligned with real business needs that are focused on improving measurable business outcomes. Bonnie is also the creator of the Measurement Map(R) to illustrate the causal chain of evidence between human capital interventions and measurable business outcomes.You can follow and connect with Bonnie via:LinkedIn: https://www.linkedin.com/in/bberesfordphd/Website: https://www.gpstrategies.com Laura Paramoure BioLaura Paramoure, EdD, has more than 25 years of academic and private sector experience in organisational development, learning measurement, and training design. She has conducted primary research to develop thought leadership on learning effectiveness and measurement culminating in her dissertation Perceptions of training and non-training managers of organisational impact measures based on design intent.As a recognized thought leader in learning evaluation and impact, Dr. Paramoure regularly speaks about training ROI at seminars for organisations such as Association of Talent Development (ATD) and International Society of Performance Improvement (ISPI).You can follow and connect with Laura via:LinkedIn: https://www.linkedin.com/in/laura-paramoure/Website: https://www.eparamus.com Kevin M.Yates BioKevin is the Learning & Development detective, solving the mystery: “What is the impact of learning?” He does this by investigating how learning activates performance and business goals. He is also author of the eBook,

The Ad Project
Unleashing Amazon Advertising Potential: Driving Traffic, Measuring Impact, and Achieving Success

The Ad Project

Play Episode Listen Later May 24, 2023 31:33


This week on The Ad Project podcast we welcome Brent Zahradnik, Founder and CEO of AMZ Pathfinder - an Amazon Advertising agency that works with brands to optimize their advertising presence on Amazon, increase conversion rates with content optimization, and drive external traffic from Google to their Amazon product catalog.With over a decade's experience in the eCommerce industry, Brent has a deep understanding of the intricacies of Amazon's algorithms and the best digital marketing practices for helping entrepreneurs and brands succeed in the Amazon marketplace.In this episode, Joe and Brent dive into the ever-evolving landscape of Amazon advertising, from driving external traffic from Google to Amazon listings, to mid and upper funnel strategies.Top 4 Discussion Points:Driving External Traffic: Strategies and benefits of driving external traffic, particularly from Google to Amazon listings. Tracking and Monitoring: Significance of tracking tools to monitor the impact on organic rank and ensure the effectiveness of advertising campaigns. Alternative Metrics: Exploration of metrics such as new-to-brand, lifetime value, and customer acquisition costs to measure the impact of mid and upper funnel strategies.Challenges in Measurement: Challenges of accurately connecting metrics with advertising data and measuring incrementality and market share.Overall, this podcast episode provides insights into driving external traffic to Amazon, optimizing advertising efforts, and measuring the impact of various strategies in the complex world of Amazon advertising.Connect with Brent: https://www.linkedin.com/in/brentzahradnik/?originalSubdomain=frAMZ Pathfinder: https://www.amzpathfinder.com/

Planthropology
96. Efficient Agriculture, Measuring Impact, and Scientific Storytelling w/ Dr. Clint Krehbiel

Planthropology

Play Episode Listen Later Apr 28, 2023 54:49


What's up Plant People?? I'm honored today to have Dr. Clint Krehbiel, Dean of the Texas Tech University Davis College of Agricultural Science and Natural Resources, as a guest! Dr. Krehbiel has a background in Animal Science and ruminant nutrition and was on faculty at New Mexico State University, Oklahoma State University, and the University of Nebraska-Lincoln before joining us at Texas Tech at the beginning of 2023. He's a wealth of knowledge and experience and is passionate about education, research, and a sustainable future for agriculture. We had a great conversation about being passionate and working hard wherever you are, the importance of outreach and communication, and the intersections between animal and plant science! Support the showAs always, thanks so much for listening! Subscribe, rate, and review Planthropology on your favorite podcast app. It really helps the show keep growing and reaching more people! Also, check out Planthropology on our website and various social media pages, all listed below. As an added bonus, if you review Planthropology on Apple Podcasts or Podchaser and send me a screenshot of it, I'll send you an awesome sticker pack!Listen in on Apple, Spotify, Stitcher, Castbox, or wherever else you like to get your podcasts.Website: www.planthropologypod.com Podchaser: www.podchaser.com/Planthropology Facebook: Planthropology Facebook group: Planthropology's Cool Plant People Instagram: @PlanthropologyPod Twitter: @Planthropology_ e-mail: planthropologypod@gmail.com...

Legit
5.4 - How to Build an Effective Academic Leadership Program

Legit

Play Episode Listen Later Mar 7, 2023 40:00


#yourlegitbusiness Rebekah is a passionate educator, consultant, speaker, and writer who works internationally. She has developed and launched student-centered programs that have transformed the lives and academic careers of her students. I am so delighted for you guys to hear another legit chat with Rebekah. If you are torn about whether you will switch your career or not, this is literally made for you! Rebekah's switching careers story from music to teaching, and to impacting educators and academic leaders is personally insightful for me and I want you to hear it too! Timestamps 0:00:09 - Rebekah's Love for Music 0:03:00 - Transitioning from Music School to Working with Kids 0:04:39 - Transitioning from Music to Education 0:06:42 - Exploring the Role of an Educator and the Transition to a Consultancy Business 0:13:48 - Impacting Academic Leaders and Educators 0:15:35 - Measuring Impact and Factors for Program Rates in Education Consulting 0:21:10 - Reoccurring Relationships and International Speaking Engagements 0:23:22 - Reflections on Life and Business 0:25:33 - Exploring the Journey of Self-Discovery 0:31:25 - Accountability, Visualization, and the Importance of Self-Care 0:38:27 - Exploring the Power of Simple Acts of Kindness Key Takeaways: Education plays a vital role in everyone's success Learn to have the freedom to choose what you love that will give a positive impact on others You will people to help you grow your business and yourself as an entrepreneur Quote: “An educator is someone who really desires to see people elevated in their life, ‘I want my ceiling to be your floor'” - Rebekah Macden Connect with Bisi: Get your 30 days from membership on Skillshare: https://www.skillshare.com/en/r/profile/Bisi-Braimah/62424298?gr_tch_ref=on&gr_trp=on Weekly Quickie (Audio Newsletter): https://bisibraimah.com/ All things Legit: https://linktr.ee/bisibraimah LinkedIn: https://www.linkedin.com/in/bisibraimah/ Instagram: https://www.instagram.com/bisibraimah/?next=%2F Facebook: https://www.facebook.com/oye.braimah1 Twitter: https://twitter.com/bisibraimah_ Connect with Rebekah: https://linktr.ee/rebekahmacden Website: https://www.rebekahmacden.com/ LinkedIn: https://www.linkedin.com/in/rebekahmacden/ Instagram: https://www.instagram.com/rebekahmacden/ Twitter: https://twitter.com/rebekahmacden #yourlegitbusiness #youtubeshorts #shorts #trendingshorts #viralshorts #business #businessminded #businessgoal #businessowner #businesstobusiness #marketplace #entrepreneur #entrepreneurship #teacher #music #academicleader #education #educator