Podcast appearances and mentions of dana ditomaso

The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.We'll explore the following:The limitations of traditional attribution in modern B2B marketingHow to track success when buyers engage across multiple channelsThe role of organic social and how to prove its value Actionable strategies for refining your tracking approach 

Is the world of analytics leaving you feeling a little blind? Join Wix's Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant'. Prepare to lift the fog on data uncertainty on the SERP's Up SEO Podcast! Hosts, Guests, & Featured People: Mordy ObersteinCrystal CarterDana DiTomaso Brie Anderson Resources:Topical AuthoritySearchlight SEO NewsletterSEO Resource CenterWix Studio SEO CourseKickPoint PlaybookMarketing Analytics Data is Wrong. Can It Be Fixed?: GA4: One year on Webinar Getting Started with GA4

In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data​.Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it over time​.UTM Parameters are essential: Use UTM parameters in your URLs to track traffic sources accurately, especially for channels like Google Business Profiles​​.SEO is more accessible now: SEO has evolved from a niche technical field to a more content-driven, accessible discipline​.Memorable Quotes:"The best time to set up [GA4] was at the beginning, but the next best time is right now." — Dana DiTomaso​."SEO has become more grown-up and professional, and that's why it's drawing more women into the field." — Dana DiTomaso​.Listener Action Items:Set up GA4: If you haven't yet, get started with GA4 to track valuable user data and engagement.Add UTM Parameters: Make sure you're using UTM codes to track where your website visitors are coming from, especially from Google Business Profiles and social media​.Embrace execution: Don't overanalyze — make incremental improvements and learn from the results​.Connect with Dana:LinkedinGet the Kickpoint Playbook Use code "simpleandsmart" for 20% any courses!Send me a text!Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showSearch the Simple and Smart SEO Show podcast FREE for something you heard!Join the SEO SquadApply to be my podcast guest!

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeKick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The HuddleDana's LinkedIn Learning CoursesGoogle Developers AcademyConnect with Dana DiTomasoDana's LinkedinKick Point Playbook website This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Dana DiTomaso joins Search With Candour to discuss: What are Key Events? So, what are Conversions in GA4 then? Why did Google make this change? How can one Key Event be attributed in three different ways? User Acquisition vs Traffic Acquisition What's the difference between them? Is there a best way for SEOs to get an accurate picture of organic traffic in GA4? What should people actually use for reporting? How can SEOs ensure our hard-earned traffic gets attributed to the right channel? What else should SEOs be measuring? Follow Dana: LinkedIn: https://www.linkedin.com/in/dditomaso/  Website: https://kpplaybook.com New GA4 course: https://kpplaybook.com/google-analytics-4-course/  Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/  KP Playbook on Youtube: https://www.youtube.com/@kp_playbook

 Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but criticizing its reporting features. Dana emphasizes the necessity of understanding what GA4 and other analytics tools can and cannot do. She advocates for a realistic approach to data, encouraging marketers to focus on trends rather than absolute numbers. She discusses the integration of various data sources and the strategic use of analytics tools to provide actionable insightsIf you sign for Dana's courses with the coupon code: nearmemo you will get 20% off. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 155Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

What are the pros and cons of co-owning and running a business when you have ADHD? We have Dana DiTomaso to discuss this very topic on this week's episode.About Dana:Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta. In her spare time, she enjoys yelling at football players and collecting hobbies. Where to find Dana:@danaditomaso on Twitter Dana's Website Dana on YouTube About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeElizabeth Linder LinkedInElizabeth Linder TwitterSunsama - Make work-life balance a...

Episode 188 Dana DiTomaso embarked on her digital marketing journey over 20 years ago, initially working in tech support for a CRM before founding a web design company in 2002. In 2000, clients sought her expertise in increasing website traffic, propelling her into the world of Search Engine Optimization (SEO). By 2012, Dana became an active participant in the SEO community, sharing insights on technical and local SEO topics. Dana, having typed her first line of code in 1982, consistently demonstrated an entrepreneurial spirit and started delivering talks and presentations since 1998. Recognizing the potential of digital-first marketing, she founded three businesses that educate entrepreneurs and organizations. As the founder and lead instructor of KP Playbook, Dana teaches the "Analytics for Agencies" course and manages a thriving learner community, emphasizing proven principles over quick tips. Notably, none of her clients have faced Google penalties to date. Dana lives in an old growth forest near Victoria BC.   Chapter Timestamps 00:00:00 - Intro 00:03:01 - Welcome Dana 00:08:18 - The unvarnished view of data given by GA4 00:16:33 - Using custom reports and exploration tab 00:22:41 - Giving other users access to Reports 00:26:39 - PSA 00:27:25 - Reporting through Looker Studio 00:35:08 - Why knowing some UX helps 00:38:54 - Pulling other data sources together with GA data 00:44:01 - Looker studio tactics 00:53:18 - Where to contact Dana   Links to everything mentioned in the show are on the Funnel Reboot site's page for Episode 188.

Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success. Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results. Join us. Find the playbook here: http://kpplaybook.com

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 in the workplace.  Listen in, as Dana unveils her insider scoop into variances within the dynamic landscape of Google Analytics. Plus, learn about Looker Studio's blending functions which allows you to seamlessly combine Universal Analytics and GA4 into one unified report. If you're still unsure about GA4, be sure to check out Dana's incredible training package, which fosters a motivating approach to optimizing client analytics. Fully discover how you can maximize your SEO capabilities through utilization of GA4 and other tools on this episode of The EDGE of the Web!  Discount for EDGE of the Web Listeners: Analytics For Agencies: https://kpplaybook.com/analytics-for-agencies/  *Use Code EDGE for 20% Off!* Key Segments: [00:03:30] Introducing Dana DiTomaso  [00:05:38] Dana's GA4 Audit Tool [00:11:07] EDGE of the Web Title Sponsor: Site Strategics [00:12:42] When Can We Update UTM Tracking?  [00:19:54] EDGE of The Web Sponsor: Hostinger [00:21:50] Will Looker Studio Be More Streamlined Than GA4?  [00:26:14] GA4 Training Package For Agencies [00:33:50] EDGE of The Web Sponsor: Wix  [00:39:22] Industry Pet Peeves  [00:41:53] The Most Exciting Element Of The Industry Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger  Follow Our Guest Twitter: https://twitter.com/danaditomaso?lang=en  LinkedIn: https://www.linkedin.com/in/dditomaso/ Resources: Auditing Your Google Analytics 4 Account Blending UTM Data with GA4 Data

This week we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together. In this episode, we go all out in analyzing the capabilities of Google Analytics 4. We delve into a comprehensive comparison between the capabilities of GA4 in contrast to Universal analytics. This discussion hones in on topics ranging from data-channeling, restrictions, and interpretation methods that help you optimize your utilization of Google Analytics. Grasp the power of Google's advanced user-centric analytics in GA4, right here on The EDGE of The WEB! Key Segments: [00:03:29] Introducing Dana DiTomaso [00:05:07] How Dana got into SEO [00:08:17] New Responsibilities For Digital Marketers with the Birth of GA4 [00:13:26] EDGE of the Web Title Sponsor: Site Strategics  [00:21:00] EDGE of The Web Sponsor: Hostinger  [00:22:40] Differences Between UA and GA4  [00:28:16] EDGE of The Web Sponsor: Wix  [00:29:39] Was GA4 Prematurely Implemented?  [00:32:27] What Metrics Have Changed as a Result of GA4? [00:35:33] A New Approach to Interpretation With GA4  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger  Follow Our Guest Twitter: https://twitter.com/danaditomaso?lang=en  LinkedIn: https://www.linkedin.com/in/dditomaso/

Love it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change? Find out why Dana DiTomaso has "I

Join Dots Oyebolu as he sits down with Dana DiTomaso, President and Partner at Kick Point Inc.Dana delves into the intricacies of data analytics in marketing, drawing clear lines between reporting and dashboards and the importance of setting and managing client expectations in the realm of digital marketing.Key Takeaways:(07:12) Not all data is suitable for leadership; it's crucial to discern what to share.(13:44) Reporting is laser-focused on goals, while dashboards highlight real-time data for decision-making.(20:47) Marketers' transparency and honesty play a key role in client interactions.(26:38) Set realistic expectations about conversion rates and the need to educate clients.(27:21) The challenge many clients face in understanding statistics and numbers.(31:33) Misconceptions clients have about “bigger numbers” always being better.Resources Mentioned:Dana DiTomaso -https://www.linkedin.com/in/dditomaso/?originalSubdomain=caKick Point Inc | LinkedIn -https://www.linkedin.com/company/kick-point-playbook/Kick Point | Website -https://kickpoint.ca/Insightful Links:https://kaizen.com/insights/market-intelligence/https://www.brandwatch.com/blog/market-research-methods/https://supermetrics.com/blog/marketing-reporting-dashboardsThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Dana DiTomaso is President & Partner at Kick Point and Founder & Lead Instructor at KP Playbook, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta.

Tip of the WeekWhy You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/Mike's LinksFTC Announces Refund Claims Process for Fashion Nova Customers Affected by Deceptive Review Practices - https://www.ftc.gov/news-events/news/press-releases/2023/05/ftc-announces-refund-claims-process-fashion-nova-customers-affected-deceptive-review-practicesOutbound links - Yoast SEO Features • Yoast - https://yoast.com/features/outbound-links/Rand Fishkin - Is growth of Bing search leading to more zero click searches? on Twitter https://twitter.com/randfish/status/1659467780993740800?s=12&t=o-uoEcZmsD3rULHUqaXUFAGA4 transition Playbook | Analytics, SEO & Marketing Training -  Dana DiTomaso on Twitter - https://twitter.com/kp_playbook/status/1658578151847477248?s=12&t=o-uoEcZmsD3rULHUqaXUFAAllie Margeson GBP Service get higher visibility on Twitter - https://twitter.com/seoallie/status/1658956784650919937?s=12&t=o-uoEcZmsD3rULHUqaXUFAAllie Margeson Using ChatGPT to generate service relevant emoji on Twitter - https://twitter.com/seoallie/status/1658958972961931264?s=12&t=o-uoEcZmsD3rULHUqaXUFABug or Feature: Google Business Profile 'Image Not Approved' - https://www.nearmedia.co/google-business-profile-solving-images-not-approved-problem/Google Business Profiles Expanding Language Assistance Selection - https://www.seroundtable.com/google-business-profiles-expanding-language-assistance-options-35399.htmlGarrett Kite NMX Location Finder from Google on Twitter - https://twitter.com/garrettkite/status/1660039176446951425?s=12&t=o-uoEcZmsD3rULHUqaXUFAElizabeth's Links Neeva Search Engine Shutting Down - Search Engine Land - https://searchengineland.com/neeva-shutting-down-427384Mobile First Indexing Rollout Complete After 6 Years - SERoundtable - https://www.seroundtable.com/google-mobile-first-indexing-batch-35425.htmlGoogle Announces Aerial View API - InfoQ-  https://www.infoq.com/news/2023/05/google-maps-aerial-view-api/Google Will Delete Accounts Inactive For More Than 2 Years- https:/Support the show

Tip of the WeekWhy You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/Mike's LinksFTC Announces Refund Claims Process for Fashion Nova Customers Affected by Deceptive Review Practices - https://www.ftc.gov/news-events/news/press-releases/2023/05/ftc-announces-refund-claims-process-fashion-nova-customers-affected-deceptive-review-practicesOutbound links - Yoast SEO Features • Yoast - https://yoast.com/features/outbound-links/Rand Fishkin - Is growth of Bing search leading to more zero click searches? on Twitter https://twitter.com/randfish/status/1659467780993740800?s=12&t=o-uoEcZmsD3rULHUqaXUFAGA4 transition Playbook | Analytics, SEO & Marketing Training -  Dana DiTomaso on Twitter - https://twitter.com/kp_playbook/status/1658578151847477248?s=12&t=o-uoEcZmsD3rULHUqaXUFAAllie Margeson GBP Service get higher visibility on Twitter - https://twitter.com/seoallie/status/1658956784650919937?s=12&t=o-uoEcZmsD3rULHUqaXUFAAllie Margeson Using ChatGPT to generate service relevant emoji on Twitter - https://twitter.com/seoallie/status/1658958972961931264?s=12&t=o-uoEcZmsD3rULHUqaXUFABug or Feature: Google Business Profile 'Image Not Approved' - https://www.nearmedia.co/google-business-profile-solving-images-not-approved-problem/Google Business Profiles Expanding Language Assistance Selection - https://www.seroundtable.com/google-business-profiles-expanding-language-assistance-options-35399.htmlGarrett Kite NMX Location Finder from Google on Twitter - https://twitter.com/garrettkite/status/1660039176446951425?s=12&t=o-uoEcZmsD3rULHUqaXUFAElizabeth's Links Neeva Search Engine Shutting Down - Search Engine Land - https://searchengineland.com/neeva-shutting-down-427384Mobile First Indexing Rollout Complete After 6 Years - SERoundtable - https://www.seroundtable.com/google-mobile-first-indexing-batch-35425.htmlGoogle Announces Aerial View API - InfoQ-  https://www.infoq.com/news/2023/05/google-maps-aerial-view-api/Google Will Delete Accounts Inactive For More Than 2 Years- https:/Support the show

Whether you're ready or not Google's GA4 is rolling out this July and UA will be sunsetted. Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4.  Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein to discuss what SEOs need to know about the new GA4. From how the data in GA4 differs from UA to the mindset GA4 demands - you don't want to miss this one if you plan on continuing to use Google Analytics past July 2023.  With all the talk of analytics, Crystal, and Mordy will help you explore how much “analytics” are actually useful so that you don't overwhelm yourself out of the gate.   Listen in to learn the differences between UA and GA4 and more in episode 30 of the SERP's Up SEO Podcast.  Key Segments:  [00:01:18] What's On This Episode of SERP's Up?  [00:02:52] Focus Topic of the Week: Get Ready for GA4 [00:04:17] Focus Topic Guest: Jill Quick [00:34:22] Deep Thoughts - How Much of "Analytics" are Actually Useful? [00:44:35] Snappy News [00:49:40] Follow of the Week: Dana DiTomaso Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein  Jill Quick Dana DiTomaso Resources: Wix SEO Learning Hub The Coloring In Department What you need to know about GA4 Resources to learn GA4 from Jill Quick News:  Google releases March 2023 broad core update Google announces AI features in Gmail, Docs, and more to rival Microsoft Google Search Save Your Favorite Brands Feature

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso. Guest: Dana DiTomaso | Show Notes: socialmediaexaminer.com/537 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week: what's up with Twitter? University of Alberta professor Timothy Caulfield and Sarah Dharshi, content strategist for Edmonton Mayor Amarjeet Sohi, join host Clare Bonnyman to dig into what the platform means. Plus, technology columnist Dana DiTomaso joins the show to talk about Elon Musk's purchase of Twitter — and the platform's potential future.

Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting: 1:02 Top Misconceptions and Issues when doing SEO reports 7:35 What to Not Do When Developing SEO Reports 12:53 What steps to take when developing SEO Reports 19:24 What Tools do you Use to Develop SEO Reports? 22:34 A last SEO Reporting Tip #SEO #SEOReports #SEOReporting

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.

My guest on this episode of Suds & Search is Dana DiTomaso, co-founder of Kick Point Digital. I've been a fan of Dana's for a really, really long time. In an industry with a lot of really smart digital marketers, Dana stands out. She is an in-demand keynote speaker, blogger, and industry veteran. She has presented at virtually every major industry conference. A shortlist includes Mozcon, Brighton SEO, LocalU, Content Jam, and many of the SMX events. In 2018, Dana was nominated as the “SEO Speaker of the Year” by Search Engine Land. I'm going to start our conversation by talking about a presentation she did at Whitespark's Local Search Summit titled “Level Up Your Analytics.” In her presentation, she challenged digital marketers to take the responsibility of maintaining customer analytics accounts more seriously. Earlier in my career, the only Google products available to measure and evaluate data were Google Analytics and Google Search Console. Today, marketers need to know Google Tag Manager, Google Data studio, and Local SEOs begrudgingly rely on GMB insights. I've learned a lot from Dana about how to use each of these tools. During our conversation, I ask her about how to use Tag Manager to measure micro and macro conversions, how to put GMB insights into context, and how to use customer empathy to make better reports in Google Data Studio. Grab something cold to drink and join me for a conversation with Dana DiTomaso. We'll geek out on data and discuss why she doesn't like to present customer data from the classic tables model commonly found in spreadsheets. And I'll ask her a few questions about her beloved Hamilton Tiger Cats of the Canadian Football League. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this episode of Suds & Search is Dana DiTomaso, co-founder of Kick Point Digital. I've been a fan of Dana's for a really, really long time. In an industry with a lot of really smart digital marketers, Dana stands out. She is an in-demand keynote speaker, blogger, and industry veteran. She has presented at virtually every major industry conference. A shortlist includes Mozcon, Brighton SEO, LocalU, Content Jam, and many of the SMX events. In 2018, Dana was nominated as the “SEO Speaker of the Year” by Search Engine Land. I'm going to start our conversation by talking about a presentation she did at Whitespark's Local Search Summit titled “Level Up Your Analytics.” In her presentation, she challenged digital marketers to take the responsibility of maintaining customer analytics accounts more seriously. Earlier in my career, the only Google products available to measure and evaluate data were Google Analytics and Google Search Console. Today, marketers need to know Google Tag Manager, Google Data studio, and Local SEOs begrudgingly rely on GMB insights. I've learned a lot from Dana about how to use each of these tools. During our conversation, I ask her about how to use Tag Manager to measure micro and macro conversions, how to put GMB insights into context, and how to use customer empathy to make better reports in Google Data Studio. Grab something cold to drink and join me for a conversation with Dana DiTomaso. We'll geek out on data and discuss why she doesn't like to present customer data from the classic tables model commonly found in spreadsheets. And I'll ask her a few questions about her beloved Hamilton Tiger Cats of the Canadian Football League.Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this episode of Suds & Search is Dana DiTomaso, co-founder of Kick Point Digital. I've been a fan of Dana's for a really, really long time. In an industry with a lot of really smart digital marketers, Dana stands out. She is an in-demand keynote speaker, blogger, and industry veteran. She has presented at virtually every major industry conference. A shortlist includes Mozcon, Brighton SEO, LocalU, Content Jam, and many of the SMX events. In 2018, Dana was nominated as the “SEO Speaker of the Year” by Search Engine Land. I'm going to start our conversation by talking about a presentation she did at Whitespark's Local Search Summit titled “Level Up Your Analytics.” In her presentation, she challenged digital marketers to take the responsibility of maintaining customer analytics accounts more seriously. Earlier in my career, the only Google products available to measure and evaluate data were Google Analytics and Google Search Console. Today, marketers need to know Google Tag Manager, Google Data studio, and Local SEOs begrudgingly rely on GMB insights. I've learned a lot from Dana about how to use each of these tools. During our conversation, I ask her about how to use Tag Manager to measure micro and macro conversions, how to put GMB insights into context, and how to use customer empathy to make better reports in Google Data Studio. Grab something cold to drink and join me for a conversation with Dana DiTomaso. We'll geek out on data and discuss why she doesn't like to present customer data from the classic tables model commonly found in spreadsheets. And I'll ask her a few questions about her beloved Hamilton Tiger Cats of the Canadian Football League.Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Welcome to episode 4 of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we chat the following subjects: New WhiteSpark Local Search Study (1 Minute, 3 Seconds) Mike's Recommendations on who to follow: Andrew Shotland, Case Meraz, Cindy Krum, Dana DiTomaso, Darren Shawnm David Mihm, Joel Headley, Mary Bowling, Mike Bumenthanl, Mike Ramsey, Phil Rozek, Nyagoslav Zheko Skift Travel Trends for December (5 Minutes, 2 Seconds) Google in Australia (9 Minutes, 42 Seconds) Consumer Electronics Show (12 Minutes, 22 Seconds) New Expedia TravelAds Feature (19 Minutes, 48 Seconds) Conversation with Manuel from the Marriott office in Sydney all about local travel trends, marketing in the pandemic and best practice sharing. (23 Minutes, 51 Seconds) Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com If you liked todays conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. The next episode will be released in 2 weeks, just after the new year and we will talk through managing digital content, why it is important + how to think like a customer. You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com Thanks for listening

Are you collecting the right data and examining the right analytics? How can you know that your content strategy is working well? Dana DiTomaso explains how you can improve your reporting process to get more accurate insights and ongoing buy-in.

Do you consider reporting a chore? Do you frantically scramble to pull all your data together at the end of the month?And does your reporting ultimately lead to more questions than answers?If you answered 'yes' to any of the above, then this is the episode of 'Adventures in Local Marketing' for you.Dana DiTomaso believes reporting doesn’t have to be so soul destroying! On this episode, we talked to Dana to learn:Why marketers have a bad relationship with reportingWhat you can do to change that relationshipThe common mistakes marketers make when reportingWhy reporting less is always moreResources: Here’s the Goal Charter post Dana mentions in the episode

Listen to this podcast where we interview Dana DiTomaso, President and Partner at Kick Point Inc, a professional speaker and technology columnist for CBC Edmonton that helps people ‘do better marketing'. Dana is sharing her thoughts on what you as a B2B marketeer should do to reach your goals in 2020. 

Learn about the current state and hottest topics in Local SEO with the top local Canada expert Dana DiTomaso. From how to use GMB posts to the latest tactics for better reviews on Google.Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes people and teams to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of money. Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.https://serpact.com/local-seo-2019-with-dana-ditomaso/

Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don't. In this talk, you'll learn how to make automated reports that don't suck - freeing you up to spend your time on insights, not data collection.

Dana DiTomaso joins Kristina this week to stray only slightly from the topic of content strategy—this time diving into the world of marketing and measuring content performance. As president and partner at Kick Point, an Edmonton-based digital marketing agency, Dana works with clients to untangle their varied and sometimes disjointed marketing efforts. In this episode, she shares specific tools her team uses to analyze content consumption and build more data-based and customer-centric marketing strategies.

Why does Dana DiTomaso from Kickpoint believe it’s important to teach clients how to tackle marketing independently? Find out as I sit down with Dana to discuss the training tools she provides to clients so that they can “learn to fish” for themselves.    Dana DiTomaso is the President of Kickpoint, a digital marketing agency that helps exceptional entrepreneurs and organizations to do better marketing.   In this episode, Dana dives into clearly communicating your agency’s methodology and processes, engaging clients through training, and how to approach those “hard” conversations with clients.   Tune in to learn how to: Scale your language to respect and translate technical issues with ease to your clients Create the A-team of your dreams Keep your clients issues at the forefront for your entire team   Connect with Dana at Kickpoint.ca or on Twitter at @danaditomaso.

Dana is one of the best SEO speakers, and we caught here after her SearchLove presentation, where she spoke about measuring and generally understanding the local search presence. She mentioned LocalFalcon as the best tool to measure your local presence and this blog post. You can find Dana here and her agency here. This are the slides from her presentation. Understanding Your Local Search Presence from Dana DiTomaso

Join Carrie Hill & Dana DiTomaso from Local University as they take a Deep Dive into Google Data Studio for Local Search

Join Carrie Hill & Dana DiTomaso from Local University as they take a Deep Dive into Google Data Studio for Local Search

Clearly, SEO is a hot topic amongst small business owners.  Reviews of last week's episode on SEO included: “Your best yet, Timbo!” And “The most practical marketing podcast I've ever listened to!” Well, strap in, because Dana DiTomaso (one of the world's leading SEO experts) continues to answer your most pressing SEO questions to set you up for a profitable year ahead.   Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).   “SEO Is great for getting people to your site … but if your site is boring then no one is going to want to buy your stuff. Spend time getting your website right before putting energy and resources into your SEO.” - Dana DiTomaso, KickPoint   Now, if you haven't listened to last week's episode 438 on SEO, then I suggest you do that first, as Dana overviews the fundamentals of SEO that every website must get right. PLUS she also answers around 15 SEO questions that were sent in to me by you.   In part 2, the questions and answer keep coming as we cover: How the little guys can compete against the big brands when it comes to SEO Which SEO play will give you the biggest impact upfront Voice search and SEO The importance of content How to get found locally And plenty more   So, thanks again for your questions which have formed the basis of this and last week's episodes. Your SEO questions that Dana DiTomaso answers in Part 1 of this two-part SEO series are:   Laurel Guymer of LaPerouse Guesthouse: How do we, a small accommodation business, compete with airbnb, booking.com, wotif.com etc ?   Adam Neilands of Kelapa Organics: With the goal posts constantly changing with Google's algorithm, where do we start? Out of all the tasks we can complete for SEO which one is the most important/impactful for a stronger ranking on Google?   Cameron Harris of Tank On Cleaning: Should the SEO on each page of my website be the same, or should it be different?   Robert Wheeler of the Rapid Recovery Room: I'm paranoid about voice search, like Siri, Google Assistant, and Alexa. Apparently, everyone is voice searching on their phones these days and I'm not sure about the best way to get and keep myself in that game.   Scott Pendlebury of the Renovator Store: I often wonder why most eCommerce companies write their content and then hire an “SEO specialist” to rewrite it.  Given SEO is really about having relevant, amazing and engaging content for the user my question is why isn't it better to make SEO the core strategy of an eCommerce company's content team?   Shane Scrutton of Eaglemont Tennis Club: How effective is Google My Business for SEO - ie. does it increase your organic ranking?   Sandy Taylor of Sandy Taylor Digital Marketing: As an SEO Copywriter who works with small businesses who are new to marketing, my #1 question would be whether Google will develop Google My Business into a workable substitute for a website for sole traders and optimistic hobbyists who aren't ready for a full website yet?   Robert Cagalj of Lease Communications: If I pay for Google Adwords would that increase my "Google juice" after my ad has expired?   Enamul Hasan: How much of an impact does content marketing play when doing local SEO for small businesses? Is it really worthwhile pitching content marketing to local businesses like tradies, small retail shops or service professionals in a local area to help them rank well?   Jim Knott: Can a business perform well from an SEO perspective purely from organic strategies?   Joern Stienz: I run a small Design Training agency and my biggest problem is to find the time and energy to create content (eg. write blog articles). Hence, I ordered a few 1,000-word articles from a text broker portal, but they have not improved my website's visibility. Any ideas on how to make this work?   Steve Witt of Not Just Travel: If I have 400 local agents all across the UK ... how does each agent get found at a local level?   Charlie Morton: How do I choose keywords? And what constitutes a long-tail keyword?   Leanne Parish: What's the best way to get a website to rank for different geotags? For example, you might have a business based in Tamworth, but they might want to rank in Armidale and Coffs Harbour. How do you get them to rank for areas surrounding Tamworth without adding separate pages? We often get clients who want only 5-page websites, so getting them to rank for a far-reaching service area is proving difficult. Help!   Matt from Stargazing UK: Regarding the layout of a website nowadays … Should you have all of your products on the main page so the URL is as short as possible; or should you categorise them and have them two or three pages down the tree?   Adam Lawrence from Imperium Consulting: If you were to recommend a small business owner to invest time into the learning of, and money into the purchase of, one all-encompassing SEO management solution, which would it be, and why?   Me: What would your SEO strategy be to maximise the number of SMEs who hear this episode?   Here's what caught my attention from my chat with Dana DiTomaso: Get your SEO fundamentals right … Title tags, load time, mobile-friendly, update your website at least monthly. Complete your Google My Business account … and be sure to post on a regular basis. Create helpful content that solves the problems of your precious customers.   Click Here to Download Full Transcription   Resources mentioned: KickPoint's official website Sign up for KickPoint's newsletter Hemingway Copy Editor Moz SEM Rush Google My Business   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing See omnystudio.com/listener for privacy information.

What's the first thought that comes to mind when I say Search Engine Optimisation? Let me guess … is it “Frustration?” “Waste of time and money?” “Pain?” Do you get a sick feeling in the pit of your stomach at the mention of this geeky acronym!? Well, however you feel about SEO, it's critical to your website's and business's success. And today I have all your SEO questions answered by one of the world's leading experts on this very dark art.   Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). “It's probably easier to start with what SEO is NOT! SEO has grown from being really specific, to now it covers every aspect of online marketing. The bottomline however to getting your SEO right is to start with the basics. So let's talk about them first up.” - Dana DiTomaso, KickPoint Now, let me guess … If you're like most small business owners, you've spent plenty of time and money on getting your website live. There was probably tears involved, pulling out of hair and just sheer frustration as you found someone to design it, build it, populate it with words, pictures and videos (that you had to create) … and then finally you screamed at your webmaster “I can't do it anymore … just hit the big green button and send it live!” At that point, you heaved a big sigh of relief, knowing your work there was done and you could get on with much more pressing business matters like attracting great people, calling in outstanding debt and deciding which coffee machine to get for the staff kitchen. But here's the thing ... Whilst having a website is important for any business … getting it live is simply the start of an ongoing process. You see, your website is a needle in a gigantic haystack called the Internet, and your next (and ongoing) challenge is to ensure it gets found by the right people who are ready to buy. And that's where SEO (AKA search engine optimisation) steps in … a dark art for most small business owners who either don't understand it are frustrated by it, have spent money hand over fist getting others to implement it for them or … all of the above. Well, I'm putting a stop to that here and now. Get your SEO right and your website can all of a sudden become an enquiry-generating, money-making machine. And who better to help us do that than Dana DiTomaso who I was kindly introduced to by past guest and SEO legend Rand Fishkin, who was the founder of MOZ, one of the world's leading SEO agencies. With Rand no longer operating in the SEO space, I emailed him a few weeks ago asking who I should chat to get an update on SEO tactics for small business owners as we head into 2019. His immediate response was Dana, a Partner of the Canadian-based digital marketing agency Kick Point. Now, when Rand Fishkin recommends someone, there really is no need to look elsewhere … so I emailed Dana asking her to appear on the show, and she immediately came back with a “Hell yeah!” I then sent a simple email out to my list asking you, my precious listeners, for your most pressing SEO questions. And boy oh boy, was I inundated. So, thanks for your responses, your questions have formed the basis of this and next week's episodes.   DANA DITOMASO INTERVIEW TRANSCRIPTION Tim I want to start off by asking you what is and what isn't SEO? Dana I think it's probably easier to start with what it does not because SEO over the years I've been working in this field for 18 years now SEO has really grown from being really specific technical and content changes made to a website so you improve your rankings and Google and now it is everything that encompasses so many different aspects of online marketing... Click Here to Download Full Transcription   Resources mentioned: KickPoint's official website Sign up for KickPoint's newsletter Moz SEM Rush Google My Business   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing See omnystudio.com/listener for privacy information.

What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Digital marketing analytics reporting is crucial. But clients can get confused with the many metrics. Marketing expert Dana DiTomaso explains the difference between KPIs...

Thinking of doing an HTTPS migration? Listen to this episode first. Dana DiTomaso gives practical advice on why and when to do an HTTPS migration. I love this discussion for the little nuggets of wisdom Dana provides, like: consider the sales cycle (just because its a slow month on your site doesn't mean your migration team isn't busy). Those little details make this such a valuable conversation. If you're a digital marketing beginner, I also ask basics like what is a security certificate, how do they impact SEO, and what is HTTPS anyway? Dana brings a wealth of experience to this discussion. A few resources Dana mentions: HTTPS checklist by Aleyda Solis: http://bit.ly/2Eh1IG3 Article from SEMRush about the differences between types of security certificates: http://bit.ly/2mCvlfi We hope you enjoy the discussion.

Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience […] The post 080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen] appeared first on Evolving SEO.

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry's best. Plus, some big changes are happening to the Marketing Technology Blog - so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more out of these events by doing so!

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Dana DiTomaso (Partner, KickPoint) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.

Dana Ditomaso is an expert in search engine optimization and content marketing, and she was introduced to me by Rand Fishkin. She's a partner at Kick Point Marketing. She helps turnaround a lot of marketing BS into real strategies to grow your business. She specializes in helping clients make the most out of every marketing dollar, and a number one goal is to help you to achieve your business goals. She's spoken at MOSCON, SearchLove, SearchFest and a lot of other leading events relating to search and search engine optimisation.

Dana Ditomaso On Kick Point's Specific Strategies For High-Value Content Creation Dana Ditomaso is an expert in search engine optimisation and content marketing, and she was introduced to me by Rand Fishkin. She's a partner at Kick Point Marketing. She helps turnaround a lot of marketing BS into real strategies to grow your business. She specialises in helping clients make the most out of every marketing dollar, and a number one goal is to help you to achieve your business goals. She's spoken at MOSCON, SearchLove, SearchFest and a lot of other leading events relating to search and search engine optimisation.   Share This Episode Click to Tweet Resources Mentioned Click here to download podcast shownotes https://productiveinsights.com/hire http://kickpoint.ca Twitter: @Danaditomaso Google Now - iOS Google Now - Android Muck Rack Books Mentioned Getting Things Done: The Art of Stress-Free Productivity The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play Selling the Invisible: A Field Guide to Modern Marketing Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) Related / Mentioned Podcast Episodes Episode 006 - Chris Garrett (Copyblogger) on Content Marketing For Business Success  Episode 023 — Content Marketing For Business Success Episode 032 — Dan Norris On His New Book Content Machine Episode 038 – Rand Fishkin on How To Create SEO Friendly Content Episode 041 — Mobilegeddon Is Here! Are you Mobile Ready? - with Eric Enge Episode 046 — Kim Garst On How To Approach Social Media And Social Content  Episode 047 — Web Copywriting With Demian Farnworth from Copyblogger Key Points (Timestamps) 00:46 — Intro and overview 01:53 — Where Google is headed in terms of ranking SEO and content 02:47 — Dana Ditomaso from Kick Point shares her view on content. 03:14 — People often fail to do audience research before planning content. 03:42 —Kick Point client case study 05:47 — Google Now – your concierge to content 08:57 — How content can improve the quality of your brand 09:18 — A local tactic for digital strategies that Kick Point implements for client brand building 10:14 — One useful business tool to get to know your local media and grow your brand 11:23 — Advice for networking events 11:56 — A good test to decide whether or not to publish content 12:38 — How to overcome challenges with content creation 13:09 — The content process Kick Point uses with clients 14:12 — Dana Ditomaso shares her take on audio and video content. 15:26 — To get comfortable with the content, you need to try different things. 16:02 — How to repurpose your content 16:42 — Should you be worried about repetition of content when repurposing video to audio? 17:31 — Muck Rack’s value for businesses in countries outside the US 18:20 — Ash’s key action items to improve your content 19:39 — Does your city have a Media Tweet Up? It’s a great way to meet your local media! 22:16 — Understand your audience and SOLVE problems with your content! 23:02 — A simple content strategy you can use to create useful content 23:17 — How you can get in touch with Dana Ditomaso from Kick Point 23:49 — Wrap up and key takeaways 25:18 — Related podcast episodes

Dana DiTomaso from Kick Point is truly an SEO expert. I know enough about SEO to be considered dangerous, and knew the best time to get SEO advice is at the beginning when you can do things right. I asked… Read more › The post 003 – Dana DiTomaso – SEO expert appeared first on Expert Empire.

If you're in the know in Edmonton, you've probably heard of Dana DiTomaso. Dana moved here from Hamilton 3 years ago with her now-wife; she's the technology columnist on CBC's Edmonton AM; she was named Top 40 Under 40 this year by Avenue Magazine; she was named one of the "Next Ten" by Alberta Venture; she's the president of digital agency Kick Point (you should also check out the Kick Point Blog); and she's utterly brilliant and delightful. Though Dana was on our live show last season, we wanted to bring her back and spend a bit more time with her chatting about... well, everything. Hope you enjoy this episode! Image by Guru Digital Arts College. Taken at the Capital Ideas "Fail" Panel (from L to R: Karen Unland, Dana DiTomaso, Owen Brierley).

It's Season Finale time, everyone! We recorded this episode live in front of about 50 people in the back room of Happy Harbor Comics in downtown Edmonton. We had a great time doing the show thanks to our outstanding guests. You can actually see the full recap of the show thanks to the work Sandra Der did on Storify. I'm not going to give you the full episode breakdown with time codes and such... Just discover it for yourself, my friends (oh and sorry about some of the sound levels — it was our first live show, after all)! Huge thanks again to Jay and the crew at Happy Harbor, to Owen and the crew at Guru Digital Arts College, and to all our fabulous guests: Dana DiTomaso, Erica Viegas, Liam Creswick, Todd Babiak, Apocalypse Kow and Trent Wilkie. The show was a success because of you. The podcast will return on September 12, with our season four premiere! Click here to download the season finale show directly to your desktop. Photo by Mack Male on Flickr. Used under Creative Commons License.