Podcasts about mediamonks

In this enlightening episode, Andy Hopkins, Executive Producer at Future Deluxe, shares his fascinating journey from ad-loving student to industry-leading creative producer. With experience at studios like MediaMonks and Nexus Studios, Andy reflects on how a love for strategy and storytelling evolved into a full-blown career in immersive and experimental design. He walks us through the early days of his inspiration, his time at Mercedes-Benz, and why he ultimately pivoted toward creative agency life.The episode dives deep into the evolving relationship between creativity and AI. Andy makes a compelling case for why artists should embrace AI as a tool that removes creative barriers rather than fear it as a threat. He touches on the parallels with photography's early skepticism, explains how tools like Sora and Midjourney are transforming workflows, and shares an inspiring story about a Future Deluxe team member who used AI to design a real silver ring. This episode is a must-listen for creatives navigating the rapid changes in tech and artistry.

2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction?Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat.Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including Coca-Cola's Christmas ad made by AI, which was Campaign's Turkey of the Week. They compare it to Vodafone's AI Christmas ad and recount other controversial AI moments from the year including Publicis' AI BS Bot and Under Armour's AI ad with Anthony Joshua.The team discuss how AI has shaped the adland this year – Lewis reveals insights from her interview with Johnny Hornby, founder and chief executive at T&Pm, after it was fully acquired by WPP last month. He cited AI as a main driver for the sale.Further reading:Will the Coca-Cola ad deter brands from using AI in film?Will media buyers be the first victims of AI?Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founderIs 2024 a vintage year for Christmas ads? Hosted on Acast. See acast.com/privacy for more information.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews John Ghiorso, founder of Orca Pacific, an Amazon-focused agency that he grew to 100 people and 8 figures before selling to Media Monks. John discusses the importance of having a niche focus for agencies, building a full-stack growth team, transitioning from a commission-based model to a retainer-based model, the challenges of the agency landscape, why agencies shouldn't sell their proprietary tech stack, and his decision to sell Orca Pacific.

Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis.The trio discuss Campaign's recent news stories around artificial intelligence and Big Tech, notably Sir Martin Sorrell of S4 Capital and MediaMonks co-founder Wesley ter Haar's comments about how AI will affect advertising agencies and Group M's Next Year This Year report.Talk then quickly turns to the Euros, kicking off this week. Is sport the last great watercooler moment for terrestial telly? Hosted on Acast. See acast.com/privacy for more information.

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback. Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.Juliana's insights and inspirational stories offer valuable lessons for anyone looking to  stay relevant in the digital world. Don't miss her advice on embracing failure, pushing boundaries, and following your passions.Links:Juliana's LinkedInJuliana's blogMedia.Monks---Tune in for a fun conversation and don't forget to rate and review the episode!nohacks.showYouTubeLinkedInEpisode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmented generation, and streamlining workflows.For Further Reading: Learn more about WesleyWesley ter Haar, Founder, Media.Monks AI Keynote at the BI Marketing LeadershipA Conversation With Bing's Chatbot Left Me Deeply UnsettledWesley ter Haar on the difference AI makes to creative contentAlphaGo - The Movie | Full award-winning documentaryBurger King Takes "Have It Your Way" to the Next Level, Offering Guests The Chance to Win $1 Million for Their Ultimate Whopper® CreationThe Actual Possibility of AI – Wesley ter Harr and Vinny Rinaldi, Head of Analytics, The Hershey Company, presented a case study based on real in-market AI programs to drive in-store sales effectively at POSSIBLE 2024 Listen on your favorite podcast app: https://pod.link/1715735755

In this episode we're diving deep into the world of Artificial Intelligence. We discuss some of the most exciting applications in our industry, and demystify some concerns surrounding this emerging new technology. First you'll hear my conversation with two Nordstrom leaders who deal directly with the research and development of AI here at Nordstrom: our Chief Information and Technology Officer, Jason Morris, and our Chief Customer Officer, Ken Worzel. After that, Jason and Ken each take turns talking with a couple of highly influential voices in the field of AI from outside of the retail industry. Listen as Jason speaks with a Partner in Data and Analytics and Generative AI at PricewaterhouseCooper, Bret Greenstein. Then stay tuned for Ken's chat with Wesley ter Haar, Co-Founder of the massively successful digital marketing agency, MediaMonks, named Adweek's first ever AI Agency of the year. It's a fascinating and insightful look at this revolutionary technology that's changing the way we do business. Thanks for tuning in to episode 58. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.

In this podcast with Tesla' motion designer Sasha Parshin, we dive into the world of motion design and AI innovation. From his journey at MediaMonks to his current role at Tesla, Sasha shares insights on the evolving landscape of motion design, AI integration, and the impact of tools like Runway. Explore how AI is revolutionizing creativity and production processes, and learn about the exciting possibilities ahead in the realm of motion design and beyond. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mountain-collective/message

De komst van sociale media heeft de reclamewereld volledig veranderd. Welke extra kansen biedt sociale media? En draagt de reclamewereld een verantwoordelijkheid om de negatieve impact van sociale media binnen de perken te houden?  Te gast is Vanessa Hofland, algemeen directeur van digitaal marketing- en reclamebureau MediaMonks. Gasten in BNR's Big Five van de Sociale Media: - Thijs Launspach, psycholoog en auteur van het boek Asociale media - Vanessa Hofland, algemeen directeur van MediaMonks Nederland - Dian de Vries, hoofddocent digitale vaardigheden aan de Hogeschool Utrecht - Marcel Molenaar, Country manager Benelux bij LinkedIn - Kim van Sparrentak, GroenLinks-EuroparlementariërSee omnystudio.com/listener for privacy information.

Als je niet oplet betaal je als ondernemer vaak onnodig veel geld voor je telecom. Patrick Balleur van Dutchtel strijdt al jaren tegen ondoorzichtige tarieven en oneerlijke producten in de telecom.In 2010 richtte hij samen met compagnon Bouke Dutchtel op. En mede door zijn allergie tegen onrecht werken ze nu voor klanten zoals Linkedin, MediaMonks en RTL.In deze aflevering deelt Patrick zijn beste ondernemerstips, hebben we het over delegeren en over het belang van een goeie compagnon.Veel plezier met deze nieuwe aflevering!GerhardMet dank aanDeze podcast werd opgenomen bij Podcast Jungle in Utrecht.Deze podcast werd ge-edit door Podcast-lab.nlJe eigen podcast starten of next level brengen?Gerhard heeft een eigen podcast agency, Ear Ear. Neem contact op met Gerhard voor een vrijblijvende en kosteloze inspiratie sessie.Adverteren in de Groeivoer Podcast?Heb jij een product of dienst dat relevant is voor ondernemers? Voor de mogelijkheden van branded content of om te adverteren, Neem contact op via info@groeivoer.nlHoofdstukken0:00 Introductie & vragenvuur16:35 Begin van Dutchtel17:44 Compagnon23:10 Denktanks28:49 De essentie van Dutchtel34:06 Klanten aanhaken in het begin39:17 Op de hoogte blijven42:21 Kleine ondernemingen46:02 Groeidilemma's49:11 Hoe betaal je delegeren?56:10 Beste ondernemerstip

In this podcast episode, Funs Jacobs, Senior Director of Innovation at MediaMonks, discusses his journey and current role focusing on leveraging new trends, technologies, and tools for clients in the creative agency industry. He delves into his background in music, sports, and gaming, highlighting his transition to MediaMonks with a focus on gaming culture, metaverse, blockchain, and AI. Jacobs emphasizes the transformative impact of blockchain, advocating for decentralized ownership rights in the digital realm, and later expands on the potential of AI to address global challenges like climate crisis and healthcare while acknowledging the need to actively manage potential risks and ethical concerns. Jacobs further discusses the revolutionary impact of AI, emphasizing its general applicability and foreseeing a rapid transformation of daily lives within a short timeline. While acknowledging the concerns and dangers associated with AI development, he emphasizes the need for proactive efforts to prevent negative consequences. The conversation also touches on the evolving role of 3D artists and creatives in embracing AI as a tool for growth and innovation, drawing parallels with past transitions in the creative industry. thecreatorsclub.monks.info Timestamps (00:00) Funs Jacobs (01:30) Early Career and Journey (05:15) MediaMonks' Approach to Innovation (09:40) Intersection of Gaming, AI, and Blockchain (13:20) Challenges in Merging Creativity and Technology (17:45) The Role of AI in Creative Processes (21:10) Blockchain's Impact on the Creative Industry (25:00) Metaverse and Future Trends (28:30) Closing Thoughts --- Send in a voice message: https://podcasters.spotify.com/pod/show/mountain-collective/message

Welke rol heeft kunstmatige intelligentie in de toekomst van digitale reclame en marketing? En: hoe lukt het MediaMonks om razendsnel te groeien? Vanessa Hofland, algemeen directeur van MediaMonks Nederland is te gast in BNR Zakendoen.    Macro met Mujagic  Elke dag een intrigerende gedachtewisseling over de stand van de macro-economie. Op maandag en vrijdag gaat presentator Thomas van Zijl in gesprek met econoom Arnoud Boot, de rest van de week praat Van Zijl met econoom Edin Mujagić.  Lobbypanel  Partijen schrijven haastig hun verkiezingsprogramma. Biedt dat kansen voor lobbyisten? En: De KNVB betaald cybercriminelen losgeld. Is het wel verstandig dat te communiceren? Dat en meer bespreken we om 11.10 in het lobbypanel met: -Pieter Walraven, Managing Partner bij Public matters  -Jurgen Warmerdam Public affairs advisor Trias Politica  Luister l Lobbypanel  Contact & Abonneren  BNR Zakendoen zendt elke werkdag live uit van 11:00 tot 13:30 uur. Je kunt de redactie bereiken via e-mail en Twitter.  Abonneren op de podcast van BNR Zakendoen kan via bnr.nl/zakendoen, of via Apple Podcast  en Spotify.                           See omnystudio.com/listener for privacy information.

Wat merkt reclame- en marketingbureau MediaMonks van het slechte economisch tij? En: wat betekenen de ontwikkelingen in kunstmatige intelligentie voor het internationaal opererende mediabedrijf?  In ‘De top van Nederland' een uitgebreid gesprek met Vanessa Hofkamp, algemeen directeur van MediaMonks Nederland     Abonneer je op de podcast  Ga naar ‘De top van Nederland' en abonneer je op de podcast, ook te beluisteren via Apple Podcast en Spotify. See omnystudio.com/listener for privacy information.

Why was China a no-show at the Cannes Lions Festival of Creativity this year? Is it the quality of the work, or is it because China is no longer interested in participating on the global stage? We talk to 2 people who have just come back from Cannes Lions, and they give us their unique perspective. Our guests today are Robert Sawatzky, Asia Editor Director at Campaign Asia, a part of Haymarket Media. Robert's work has been showcased across various platforms, from CNN to Campaign UK, highlighting his significant influence in the media landscape. Joining Robert, we have Rogier Bikker; Rogier moved to China at the young age of 21 and has made his mark on the digital sector in China over the past 15 years. Known for pushing creative boundaries and winning medals at the Campaign Agency of the Year shows, he sold his agency TOMORROW to S4 Capital's MediaMonks and is now the Managing Director of Greater China. 1. Are awards shows still important? Do they translate to business results? 2. What were your high and low points of Cannes? 3. Cannes is still the "World Cup" of the industry and sets the bar for the industry's best. 4. Why didn't China show up? Only 1% of the submissions from China 5. Is Cannes now becoming a tech show? 6. Cannes is still under-represented by young creatives who can be inspired by the show. 7. Is it because Global doesn't understand Chinese creativity, or the creativity is too executional? 8. Was any cool AI stuff, or was it in the work? 9. What was your favorite campaign of this show? 10. Is China's global conundrum about framing China's innovation for a global audience? 11. A/B Test: Awesome or Average? Of Course, Awesome!

#advertising #marketing #branding #metaverse #generativeai Wesley ter haar is the Founder of MediaMonks and board member of S4, Martin Sorrell's new era, new age services company. He Co-founded MediaMonks in 2001 to wage war on mediocre digital production, working tirelessly to grow MediaMonks into a creative production powerhouse with global reach and recognition. Former COO and lifeline for deadlines, SoDA board member, served as the inaugural president of Cannes Lions' Digital Craft jury in 2016, inducted into the ADCN Hall of Fame in 2018 and named an AdAge creative All-Star and part of the Adweek50 executives leading the way in transforming the industry. https://media.monks.com/https://nl.linkedin.com/in/wesleyterhaar Time Stamp 0:00 to 02:18- Intro, Media Monks Origin story 02:18 to 05:23- Generative AI & the impact on the creative industry 05:23 to 09:17- exponential technologies excitement & anxiety 09:17 to 10:46- targeted, personalised advertising 10:46 to 11:46-Assistive, contextual & hyper-targeted advertising 11:46 to 14:51- Marketing in the Metaverse 14:51 to 16:56- the gamification of storytelling 16:56 to 20:50- Staying relevant in a disrupted creative industry 20:50 to 23:37- Media Monks upcoming product 23:37 to 24:25-Media Monk Works 24:25 to 25:48- Media Monks Virtual Production Studio in Delhi 25:48 to 27:34-Media Monks' future roadmap 27:34 to 29:35- Pitch to clients on creating engaging content today Watch our highest-viewed videos: 1-DR R VIJAYARAGHAVAN - PROF & PRINCIPAL INVESTIGATOR AT TIFR India's 1st Quantum Computer- https://youtu.be/ldKFbHb8nvQ 2-TATA MOTORS- DRIVING THE FUTURE OF MOBILITY IN INDIA- SHAILESH CHANDRA- MD: TATA MOTORS-https://youtu.be/M2Ey0fHmZJ0 3-MIT REPORT PREDICTS SOCIETAL COLLAPSE BY 2040 - GAYA HERRINGTON -DIR SUSTAINABILITY : KPMG- https://youtu.be/Jz29GOyVt04 4-WORLDS 1ST HUMAN HEAD TRANSPLANTATION- DR SERGIO CANAVERO - https://youtu.be/KY_rtubs6Lc 5-DR HAROLD KATCHER - CTO NUGENICS RESEARCH Breakthrough in Age Reversal- https://youtu.be/214jry8z3d4 6-Head of Artificial Intelligence-JIO - Shailesh Kumar https://youtu.be/q2yR14rkmZQ 7-STARTUP FROM INDIA AIMING FOR LEVEL 5 AUTONOMY - SANJEEV SHARMA CEO SWAAYATT ROBOTS - https://youtu.be/Wg7SqmIsSew 8-MAN BEHIND GOOGLE QUANTUM SUPREMACY - JOHN MARTINIS  - https://youtu.be/Y6ZaeNlVRsE 9-BANKING 4.0 - BRETT KING FUTURIST, BESTSELLING AUTHOR & FOUNDER MOVEN - https://youtu.be/2bxHAai0UG0 10-E-VTOL & HYPERLOOP- FUTURE OF INDIA"S MOBILITY- SATYANARAYANA CHAKRAVARTHY https://youtu.be/ZiK0EAelFYY 11-HOW NEUROMORPHIC COMPUTING WILL ACCELERATE ARTIFICIAL INTELLIGENCE - PROF SHUBHAM SAHAY- IIT KANPUR- https://youtu.be/sMjkG0jGCBs 12-INDIA'S QUANTUM COMPUTING INDUSTRY- PROF ARUN K PATI -DIRECTOR QETCI- https://youtu.be/Et98nkwiA8w Connect & Follow us at: https://in.linkedin.com/in/eddieavil https://in.linkedin.com/company/change-transform-india https://www.facebook.com/changetransformindia/ https://twitter.com/intothechange https://www.instagram.com/changetransformindia/ Listen to the Audio Podcast at: https://anchor.fm/transform-impossible https://podcasts.apple.com/us/podcast/change-i-m-possibleid1497201007?uo=4 https://open.spotify.com/show/56IZXdzH7M0OZUIZDb5mUZ https://www.breaker.audio/change-i-m-possible https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMjg4YzRmMC9wb2RjYXN0L3Jzcw Dont Forget to Subscribe www.youtube.com/ctipodcast

Resources for this episode:Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases.Javascript course by Dan Abramov: https://justjavascript.com/Connect with Doug Hall Follow Doug Hall on TwitterDoug Hall's medium (his articles are top-notch)Connect with Julien CoquetFollow Julien Coquet on TwitterJulien Coquet's blog

John Ghiorso is the Senior Vice President of eCommerce at Media.Monks, a global marketing services company. He is also the CEO and Founder of Orca Pacific, a full-service Amazon and eCommerce agency that brings cutting-edge strategies and managed services to over 100 industry-leading brands, including Reebok, Godiva, Levi, and Mars. The company completed a merger with Media.Monks in 2020.  In his role, John leads Media.Monk's performance and enterprise teams which are composed of former Amazonians and top industry experts. With a decade of Amazon expertise, he has built a reputation for approximating industry reactions and forecasting shifts within Amazon's marketplace. John's insights have been featured in publications such as the Wall Street Journal, Forbes, Vox, and Modern Retail. In this episode… Amazon pioneered eCommerce and retail media, leading other retailers to follow suit. Yet, these platforms are becoming commoditized and competitive, so brands need to develop sound strategies to remain relevant. How can you optimize eCommerce and retail media to maximize profitability? John Ghiorso warns against over-advertising on your website because it can diminish the customer experience by reducing site performance. Instead, he recommends establishing a unified retail media strategy that encompasses multiple channels. This entails collaborating with cross-functional teams and analyzing key KPIs to diversify your retail media budget, thereby increasing cumulative ROI.  Join Aaron Conant on today's episode of The Digital Deep Dive as he welcomes John Ghiorso, Senior Vice President of eCommerce at Media.Monks, to address retail media trends and projections for 2023. John explains Amazon's role in retail media and eCommerce, how to optimize ads on your eCommerce site, and the importance of developing a unified retail media strategy.

Tracey has always been passionate about business and bringing ideas to life; she is entrepreneurial to her core. A native New Zealander, Tracey arrived in the UK over 20 years ago with £80, a backpack and a First-Class Master's Degree in Marketing & Management.  With Creative Services as her focus, she went on to work for iconic brands including RBS, British Gas and Forte Hotels, before setting up her own agency.In 2004, Tracey founded her first software company, Sohnar, opening offices internationally.  Its Traffic software was used by agencies across the globe and received multiple awards, before being purchased by an American corporation in 2014.Not one to rest on her laurels, Tracey saw an opportunity to improve pricing and scoping, not just in agencies but for all professional services businesses: thus, SCOPE and The Virtu Group were born.  SCOPE is a CPQ (configure, price, quote) tool that is digitally transforming pricing and scope management, focalising on margin management, consistency, and connectedness.  It removes the manual processes that exist today and connects to other tools, therefore accelerating the opportunity to cash chain significantly.SCOPE has already won an award for The Virtu Group.  The trailblazing platform is being used by Ogilvy, MediaMonks and Syneos Health, to name but a few.Tracey is a passionate advocate of smarter business practices and connected processes.  She's an industry champion for easy-to-use products that solve everyday business challenges and believes that great products and award-winning service are an invaluable combination for any business; it is at the heart of what she strives for.This episode covers:   Defining and owning what you and your business do  How to develop better pricing strategies How women are treated within the marketing industry Turning challenges into opportunities Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Tracey Shirtcliff: https://www.linkedin.com/in/traceyshirtcliff/SCOPE: https://www.scopebetter.com/The Virtu Group: https://www.thevirtugroup.com/Get in touch: hello@street.agency

Nish Veer, Director of Growth at MediaMonks reflects on companies like Pizza Hut UK, RyanAir, and others who have changed their strategy to become professional trolls in order to gain momentum and an audience. He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competitors to tastefully do social media better. Hot Topics of this Episode Include: - Why businesses are turning to corporate troll marketing - How to effectively use troll marketing to improve your brand - The fine line between funny and offensive social posts and the key to trolling right

John Ghiorso is the Senior Vice President of eCommerce at Media.Monks, a global marketing services company. He is also the CEO and Founder of Orca Pacific, a full-service Amazon and eCommerce agency that brings cutting-edge strategies and managed services to over 100 industry-leading brands, including Reebok, Godiva, Levi, and Mars. The company completed a merger with Media.Monks in 2020.  In his role, John leads Media.Monk's performance and enterprise teams which are composed of former Amazonians and top industry experts. With a decade of Amazon expertise, he has built a reputation for approximating industry reactions and forecasting shifts within Amazon's marketplace. His insights have been featured in publications such as the Wall Street Journal, Forbes, Vox, and Modern Retail. In this episode… The advancement of Web 3.0 brings about modern technologies such as virtual and augmented reality that will transform customers' shopping experiences. So, how can you leverage these technologies to stay ahead of eCommerce trends? According to John Ghiorso, one impending technology that has functional implications for retailers is augmented reality (AR) glasses. This device would provide consumers with 3D renderings of an item to influence their purchasing decisions. By developing a strategy that combines physical and digital stores for experiential involvement, brands can gather practical insights and data on each aspect of the customer journey. In today's episode of The Digital Deep Dive, Aaron Conant talks with John Ghiorso of Media.Monks and Orca Pacific about how brands can prepare for the future of eCommerce. John discusses Web 3.0's technologies and their impact on consumer purchasing, how retailers can leverage AR to improve the customer experience, and the effects of technological changes on consumers and brands.

E o papo de hoje é sobre os bastidores da campanha “Lançamento Chavoso”, desenvolvida pela Leo Burnet Tailor Made para lançar três novos sabores do snack Club Social, marca da Mondelēz Brasil. A campanha foi gravada em Paraisópolis e teve envolvidas as equipes da MediaMonks, Rebolution, Quebrada Produções, Humanz, TikTok e a trilha sonora do grupo de funk Heavy Baile. Para assistir a campanha basta acessar o link https://bit.ly/3Q7TOn2 . Para falar sobre o tema, recebemos Yana Leocádio, gerente de marketing da marca Club Social. Yana é graduada em administração com ênfase em Marketing pela ESPM. Tem quase 10 anos de experiência na área de marketing em multinacional no mercado de bens de consumo, liderando marcas de grande sucesso no Brasil como Bis, Sonho de Valsa, Clight, Fresh e Philadelphia. Envie sua sugestão de pauta para producao.makingof@megabrasil.com.br . O programa Making Of é apresentado por Regina Antonelli todas as quartas, às 10h, com reapresentações as quintas, às 13h, e as sextas, às 19h, na Rádio Mega Brasil Online, e é disponibilizado, simultaneamente com a estreia, em imagens na TV Mega Brasil.

Dirk Van Ginkel is the Executive Creative Director at Jam3 and has been responsible for launching the Jam3 Amsterdam office. With a belief that the future is coming at us faster every day, Dirk and his team help brands create experiences on the bleeding edge of innovation. Listen as we discuss merging with MediaMonks, the future of AI, NFTs, community building and more.

Brands need to define what the metaverse means for them as a starting point toward reaching success. For this episode, Dulce speaks with Lewis Smithingham, SVP of Innovation & Creative Solutions, Media.Monks and Tim Dillon, SVP Real-time & Virtual Worlds, Media.Monks about how digital worlds are changing how we enjoy, consume, and interact with entertainment, and also, what that means for brands across the globe. Put on your headphones and let's walk through the new era of virtualization. Let's experiment together! Head over to Mediamonks.com and get a copy of our newest report, “The Transformation of Digital”, a look into: Understanding how virtualization is redefining experience, community, ownership and identity. Learning experience design principles to enable more collaborative, personalized and user-driven experiences. Navigating new ethical standards and a transformed privacy paradigm that will vet virtual-first brands.

Dans cet épisode, faites la connaissance de Valentin Nouvel, aka Niu, jeune papa freelance, illustrateur et animateur Globe-trotter.Découvrez son parcours professionnel, sa passion pour le digital collage, son besoin de découvrir le monde qui nous entoure et la façon dont il s'en inspire.Bonne écoute

In Erik's podcast Sir Martin Sorrell describes the third act of his career. He shares his view on the advertising industry and gives insights on S4 Capital, his purely digital advertising and marketing service business that was founded in 2018. In the interview the two are discussing the following topics: What is Sir Martins perception of the status quo of the advertising industry? What is the perception of advertiser on the increasing transparency? What is the biggest limitation in terms of top line growth? What is your perception of the German media and agency landscape? E.g., Accenture Interactive What is your opinion on the future of consultants? What are the competitors for S4 Capital? In the end, Sir Martin and Erik discuss the big challenges for marketers in a rapidly changing marketing landscape. Sir Martin Sorrell is Executive Chairman of S4 Capital plc. The company is building a purely digital advertising and marketing services business for global, multinational, regional, local clients, and influencer brands. S4 Capital plc merged MediaMonks, its content practice, and MightyHive, its programmatic practice, into Media.Monks in 2021. The integrated brand includes more than 25 other content, programmatic, media and data companies that have merged with Media.Monks over the course of the last three years. Currently Media.Monks is more than 7000 people and is present in 33 countries. Sir Martin Sorrell was CEO of WPP for 33 years. When he left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Content recommendations: Ted Levitt 1983: https://hbr.org/1983/05/the-globalization-of-markets Hubert Joly 2021: https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-hubert-joly-on-unleashing-human-magic Marion Harper: History of Media Agencys: https://www.campaignlive.co.uk/article/history-advertising-quite-few-objects-40-marion-harpers-plane/1148591 Holy Trinity - Sir Martin Sorrell 2019: https://www.mediavillage.com/article/sir-martin-schools-me-on-data-creativity-and-the-holy-trinity-of-s4-capital/

Vandaag het gesprek met Marian Spier. Marian is auteur, TEDx spreker en consultant. Ze werkte acht jaar manager en docent aan de Hogeschool van Amsterdam. In 2012 begon ze te adviseren en heeft ze een diverse klantenportefeuille opgebouwd in meer dan 15 landen, variërend van industrieën, sectoren en groottes zoals S4 Capital, Firewood, MediaMonks, Ace & Tate, BNNVARA, NDT, het ministerie van Buitenlandse Zaken, het ministerie van van Justitie, Ministerie van Economische Zaken, gemeente Amsterdam, Verenigde Naties, World Humanitarian Summit, UNESCO, TEDx in Europa, het Caribisch gebied en TED.com. Ze richtte de eerste Female Startup Award in Nederland op en is adviseur en bestuurslid van verschillende non-profitorganisaties zoals het Van Gogh Museum, Van den Ende Foundation en Het Hem. Uit haar boek, Impact, heb ik dingen geleerd over vragen om wat je wilt, luisteren naar je intuïtie en omgaan met vooroordelen. Ze deelt haar visie op leiderschap, rolmodellen, het ontwikkelen van levens strategieën en het vinden van balans tussen werk en privéleven Interessant zijn haar 5 C's van social impact, die je vindt in het boek en ze legt het uit in ons gesprek:  Chance, Clarity, Craze (passie), Courage en Considerate & determined Ze heeft haar business model rechtstreeks gekoppeld aan sociale impact, dat vind ik mooi en sterk. Luister naar de inzichten van Marian Laten we beginnen… Meer over Marian Spier: https://www.linkedin.com/in/marianspier/ https://iamarian.nl/ https://fem-start.com/https://fempreneurhulp.nl/ TED talk ​​https://youtu.be/vsQJ2Y_F0ZY  Boek dat Maria noemt Outliers van Malcom Gladwell (NL vertaling Uitblinkers) De opname met Derek Sivers: Letting go of my goals – Derek Sivers Video van gesprek met Marian Spier https://youtu.be/e77ev8znev8

Vandaag het gesprek met Marian Spier. Marian is auteur, TEDx spreker en consultant. Ze werkte acht jaar manager en docent aan de Hogeschool van Amsterdam. In 2012 begon ze te adviseren en heeft ze een diverse klantenportefeuille opgebouwd in meer dan 15 landen, variërend van industrieën, sectoren en groottes zoals S4 Capital, Firewood, MediaMonks, Ace & Tate, BNNVARA, NDT, het ministerie van Buitenlandse Zaken, het ministerie van van Justitie, Ministerie van Economische Zaken, gemeente Amsterdam, Verenigde Naties, World Humanitarian Summit, UNESCO, TEDx in Europa, het Caribisch gebied en TED.com. Ze richtte de eerste Female Startup Award in Nederland op en is adviseur en bestuurslid van verschillende non-profitorganisaties zoals het Van Gogh Museum, Van den Ende Foundation en Het Hem. Uit haar boek, Impact, heb ik dingen geleerd over vragen om wat je wilt, luisteren naar je intuïtie en omgaan met vooroordelen. Ze deelt haar visie op leiderschap, rolmodellen, het ontwikkelen van levens strategieën en het vinden van balans tussen werk en privéleven Interessant zijn haar 5 C's van social impact, die je vindt in het boek en ze legt het uit in ons gesprek:  Chance, Clarity, Craze (passie), Courage en Considerate & determined Ze heeft haar business model rechtstreeks gekoppeld aan sociale impact, dat vind ik mooi en sterk. Luister naar de inzichten van Marian Laten we beginnen… Meer over Marian Spier: https://www.linkedin.com/in/marianspier/ https://iamarian.nl/ https://fem-start.com/https://fempreneurhulp.nl/ TED talk ​​https://youtu.be/vsQJ2Y_F0ZY  Boek dat Maria noemt Outliers van Malcom Gladwell (NL vertaling Uitblinkers) De opname met Derek Sivers: Letting go of my goals – Derek Sivers Video van gesprek met Marian Spier https://youtu.be/e77ev8znev8

Tim Ringle is Global CEO of Meet the People, an “international family of unified but independent agencies. In the three months since its inception, Meet the People has acquired 3 agency brands. Tim has bigger plans. He intends to bring in a total of up to 15 agencies, reaching from Canada and the US to Europe and Asia. “We have 400 people in North America right now. We want to be 2,000 people in at most 18 to 24 months globally.” Even though he is acquiring agencies at a fast pace, Tim says what he is not building a holding company. He explains that holding companies have been consolidating the industry, the trend a “survival response” to complications from the digitization of processes and channels and, more recently, because covid has changed how work is done. He says small agencies may need to hire one or more people “just to handle the benefits, taxes, payroll, inflation, and salary increases” of those employees who now want to work from “anywhere,” where “anywhere” has different laws, tax rates, and costs of living and working than at an agency's home office. Tim sees holding companies as a powerful trend. Even though there are 14,000 independent agencies in the United States, six major holding company networks “own sixty percent of the entire media industry within the agency space.” However, Tim says, they often don't act in the best interests of their clients because they are driven from the top by financial rather than client interests. He claims that both small, independent agencies and holding companies often fail in communicating when passing clients from one agency or holding-company-entity to the next. “They're only going to talk to each other if there's some money to be made in between . . . there's a lot of lost information . . . .” In Meet the People's “family,” the agency owns its affiliate agencies, but the people within those affiliate agencies also “own a part of Meet the People.” The network structure provides “a fully integrated approach for brands . . . to cross-pollinate across multiple services,” the opportunity for the agency to build multi-brand micro-offices, and scalable support for dealing with “anywhere” variances. Tim says, “Keep the brand, be the best you can, but let us create connective tissue between the different companies to see if we can increase share volume with a client.” Tim has a lot of experience building global agencies. He says he has learned that it is extremely important, “especially in the beginning of the engagement,” to build trust with the client. To do this, his team of disparate agencies will need to work as one. Tim is bringing his people together physically to take time to create “a deep understanding and culture between all the different offices, people, trades, and brands,” building what Tim describes as an “integrated DNA.” They also will be discussing the implementation of individualized OKRs (Objectives, Key Results), a tech tool for tracking accountability. Tim says his agency is very focused on operational excellence, on brand positioning, on bringing really good entrepreneurs . . . and on hyper-goals. He says it is important to make the right decisions now because, “if you build something with small cracks, they become massive gaps when you are at scale.”  As his agency network continues to grow, Tim is excited about finding “really talented entrepreneurs who want to change the industry who can't or are tapping out” with their skills/abilities/finances and being able, through Meet the People, to provide the experience, capital, and structure and small-enough scale “where they can actually still move things.”  Tim can be reached on his agency's website at: https://www.meet-the-people.com/. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast I'm your host Rob Kischuk and I'm joined today by Tim Ringle, Global CEO at Meet the People based in New York, New York. Welcome to the podcast, Tim. TIM: Hi, Rob. Thank you for having me. ROB: It's great to have you here. Why don't you start off by telling us about Meet the People, what is the business, and what are you all best at. TIM: I think, to understand what we are building with Meet the People, you have to understand a bit of my background. I've been an entrepreneur in the agency space – primarily digital agency space for 24 years. That sounds long but I'm also 45 years old so I can carry that. I started my first agency literally in the basement of my friend's house. We started as a SEO agency digital marketing agency, very much focused on performance marketing. I was blessed to be able to do that in '98, '99 – when this industry was about to develop and therefore was able build that business to 150 people and then sell the business. After that, I did a reverse takeover of the company that bought my business –and that got me to around 400 people in Europe. So, I started my first business in Germany – my native Germany – and we scaled the 400 people agency that was all across Europe into 1,000 people. It was stock market listed in beautiful Paris. I left that to move to the dark side of the ad industry as I call it. Having built multiple agencies as an independent agency entrepreneur, you were always battling the holding companies, right? And I swore to myself many times because they beat me and sometimes I beat them. That's how it works, right? I swore to them I would never work for them. So, I ended up moving to New York City and working for 1 of the holding companies who always wanted to acquire my business. So, I did that for 3 years within IPG. I have to say the experience was amazing. I really learned a ton of stuff that I couldn't learn from being someone who was leading 1,000 people. Now I was part of 65,000 people. I inherited an agency there – once again, a performance marketing agency – around 1,000 people – and then left it after 3 years scaling it to 3,000 people. So, I've done this a couple of times and what we're building with Meet the People is what I would say is version number four of my vision of what an independent agency network should look like. We're building it with my 24 years of experience of what I liked and disliked in the agencies that I've built in the past. What I liked the most was that people in the advertising industry are mainly driven by culture. If you're good in your trade in advertising, you can get a job anywhere on the client side in tech companies. You can build your own company because marketing, just like legal, is a service that you always need everywhere. So, selling a product, branding a product, coming up with a marketing strategy is something you can use pretty much in every business in the world. It's 1 of the integrated parts. Why do people choose to work for an agency? Because they love the culture in agencies, right? What we're doing at Meet the People – when we looked at the industry and I had – I still have the same vision. I'm building a global agency network as an alternative to the large holding companies. I figured that nobody's talking about the people anymore. Everybody's talking about technology, data, automation, and how computers will replace us, how AI will come up with creatives – all this kind of stuff. It's true that the technology has enabled us to be extremely more efficient. But, in the end, the new Coke logo or the new “just do it” from Nike does not come out of AI or a computer, it comes out of the brain of a human being a creative strategist. So, we believe (or I believe) that we have to remember in the ad industry that it's all about the people. We are a service industry. Without the people who are sitting behind the machines and using the machines, tech enabled, we're not going to produce disruptive, new ideas that actually put a brand on the map. That's why we're building Meet the People. I can obviously talk much more about it. But that's kind of it in a nutshell. ROB: When you say an agency network . . . what does that look like when it's an agency network? It's not a holding company. I'm curious about the differentiation of some of the different agencies within the network and how you think about that – because your website is very people-centric. It's more about the people, the partners, than it is about this brand and this specialization and this other thing we just acquired and all that you see in the holding company world. TIM: Correct. So, why am I not calling it a holding company? A holding company has one purpose – and it is a financial orientation. right? So, a holding company is most a holding company because it is actually managed by finance people. I don't necessarily I don't want to diss anyone. But I would say that a finance-led company most probably will be struggling with creating the best strategy, best creative, and best outcome for their clients. They might create the best outcome for themselves, right? That's why we're not calling ourselves a holding company. We are running this network of agencies who, don't misunderstand me, we do own the agencies – and the people within the agencies own a part of Meet the People. That's the concept. We are building this, first of all, to fulfill a fully integrated approach for brands so, instead of just servicing one client within one specialty with one agency, we are allowing the conversation to be elevated and to cross-pollinate across multiple services. For example, when our creative agency, VSA Partners, out of Chicago, New York, and San Francisco. Beautiful, creative design work and strategy. When they come up with a brand refresh or rebranding or brand strategy – I would love to see that through until you actually can see it on TikTok, Snapchat, Instagram, LinkedIn – wherever that brand comes to life besides on brochures, in magazines, or the logo or the CI. Many independent agencies, because of their size and their financial scrutiny because they're small, can't invest a lot of capital into innovation or additional services. They can't see that journey through. That means you have a lot of inefficient handshakes in between. That happens in holding companies because they're structured that way, but it happens in independent agencies as well. One independent agency is a hundred people might be excellent in creative. The next one might be excellent in social media. But they're only going to talk to each other if there's some money to be made in between. There's a lot of lost information when a chief creative officer comes up with a brand strategy and somebody implements that on social media in community management. We want to make that a much more seamless flow with less barriers for the client but also more excitement for the people involved because you actually see the product living there and a colleague of you in another agency – but it's part of our structure – has basically put that on the social channel or billboard. ROB: When you come to thinking about – there's, obviously, within a holding company lots of capabilities, you're talking about these more seamless handoffs. How do you think about building that team? Did you go out hunting for best of breed agencies to bring them into the group or did you build some capabilities from scratch? How did you think about this? TIM: We were going to do both. We started Meet the People three months ago and since then we had 3 agency brands join us – so we acquired 3 brands. Three agencies and we're going to bring more than 10 – probably 15 plus – companies into Meet the People as a group. We're going to do that in North America – so we already have US, Canada, some capabilities. We're going to do it in Europe and then we're going to do it in Asia. How we decide what to go for depends on what services we need next in that journey. Right now, we have a very strong creative agency with VSA Partners and we have a very strong experiential agency with Public Labels. We have certain services that sit in a similar bucket where the client sees the service, so that adjacent service is part of the scope. If we don't service that ourselves. then we should basically fill that gap either with another agency joining us or with building these capabilities organically with the acquire or actually hire before revenue. Ultimately, we want to have a seamless handshake between the different trades. ROB: We have 2 former guests who have been acquired into a similar opportunity recently – which is interesting. We had Chantel from Imagine Media and Techwood Digital were both acquired. Jared Belski, who was the CEO of 360i, has rolled up 3 or 4 agencies. That's all I know. Is this a trend or is this just 2 people that happen to have done a similar thing and why now? TIM: No, it is a trend. As much as I don't like the traditional holding company model, we have to respect that the holding companies have created an industry. Because there's 14,000 independent agencies in the United States alone. Fourteen thousand and there are six networks and the six networks own sixty percent of the entire media industry within the agency space, right? So they've created an industry. We all live in that ecosystem and that industry. The trend right now and primarily driven by the extreme success of what whatever intention Martin Sorrell, Sir Martin Sorrell, had to bid as for capital. If it was ego, if it was revenge, I don't know. He only knows. But he has been extremely successful from a financial perspective doing that because there is a gap, a vacuum in the Market. So, there's models like that that are older than the S4 Capital MediaMonks model. MediaMonks is only 3 years old but Stagwell MDC by Mark Penn is 5-6 years old and You & Mr. Jones is also 7 years old, I think. So, there's a couple of these what we call an agency rollup network model. They existed for years. What has changed in the industry is covid has accelerated the fact that independent agencies got scrutinized because of their size. Before, when you were 100 people, you could live a very good life as an independent agency. There's two real trends. One is the digitalization of processes and channels. At the same time covid is putting extraordinary pressure on talent, new work. This is all very complicated for smaller companies to handle because now your people tell you, “I want to work from anywhere.” How are you going to do that from a benefits perspective . . . tax perspective? It creates complications. Clients are the same. “Oh, I don't need you to come into my office anymore, but I want to take T&E out of your expenses.” Economy of scale becomes more and more important. A couple of people have understood that, so these networks are created over the last couple of years. But they're also created all over the planet. So there are networks in Asia, networks in Europe, networks in the US. There's only very few who can bridge multiple continents. This is one thing we're going to do with Meet the People. We're going to bridge multiple continents because we believe (or I believe) that our clients want the same quality of service across multiple jurisdictions that are not only North America. So, I've not invented this model, right? They exist. They're very successful. The main reason why they're successful is that, when you have, as I said, 100 people on your P&L, it's very difficult for you to invest a million dollars into innovation technology. You might only have a million dollars of profit and you want to keep some of that. Usually, it's very difficult for them to hire before revenue, to anticipate bigger jumps. In economy of scale, it's easier for us to say, “Ten, twenty percent of our EBITA goes to a business strategy consultancy layer that most agencies can't afford or a technology IP that you actually own as a company. We can make these investments. And that makes it extremely attractive. ROB: How do the capital markets feel about this sort of arrangement? I know there's a lot of money out there looking for yield. I could also see the case that you just have to self-finance this sort of thing if you want to. Where is the money side of the world? Are they looking to fund this sort of thing because they need something to believe in and something that's going to give them better than inflation? Although inflation is getting pretty good now. TIM: Let's make a relatable example. Let's imagine you have a million dollars excess capital right now. You have it lying around. Where are you going to put it? You can put it into crypto. Very risky. You can put it into NFTs. Even riskier. You can put it into traditional venture capital. So, there's a lot of money in the market. But there's also a lot of options in the market. You know pre-IPO, post-IPO, or FinTech, software as a service, space – there's so many categories. The service business as a sector in general or the advertising industry service side of it – not MarTech AdTech – it's not the most attractive industry to invest money. Why? Because you have no tangible assets. The desks, the computers – they're all at home right now. As people, as a company, you maybe own intellectual property. But mostly you have a lot of walking assets and that's your people. For the longest time, the ad industry was not super attractive for larger investors. That has dramatically changed because of the pressure coming from tech. Tech has gotten so heavy on advertising and so relying on advertising. Same time that there's more capital in the market and that a couple of people, including Sir Martin and others, have proven that you can make real money there. Most of the investment in this space is private equity and I would say large family offices. ROB: It's fascinating just to see this emerge. I think I hear what you're saying that you know there's all these different factors in play, right? You have some firms that are a little bit “walking wounded” due to . . . it does get complicated when people want to be in different states and now you're having to pay taxes on your payroll in different states. There's an economy to having 1,000 people, 10,000 people where you know what there's a department that handles that baked into the margins of the overall business. I totally get it. TIM: Yeah, and you don't go through this alone, right? If you have a 50-people business and 20 people decide they don't want to work from New York anymore or LA, they're going to work from anywhere, you need to hire at least 1 more person just to handle the benefits, taxes, payroll plus inflation increases plus salary increases. So, it's complicated. What's important about Meet the People is we give that layer at scale, but the agency brands stay independent in their DNA. We're not changing their brands. VSA Partners that joined us at the beginning of the year is VSA Partners. They've done that. This work for 40 years . . . successful. They're an incredible, talented shop and great people. Why would we change any of that? Doesn't make any sense. Keep the brand, be the best you can, but let us create connective tissue between the different companies to see if we can increase share volume with a client. You're already sitting on an amazing client. You define the strategy. Why don't we talk about who actually builds the website, who actually manages social media? Why don't we talk about it because we already have that relationship? That is very attractive to companies who don't have that client access. There's a lot of independent agencies who are very specialized, who would die to get into a client like Google or IBM or Ford who just can't because they don't have the gravitas.  ROB: When it comes to new and existing business, it sounds like you have some thoughts about the role of location. But the role of location is different from what it used to be. On the one hand you mentioned having offices and having people in these different geographies. But you also had this dynamic where some of the agencies that are joining the network may have played very much off a home field advantage that may not be the case anymore. So, how are you looking at the strategic role of geography? TIM: I think geography stays extremely important. I'm someone who grew up with in-person meetings and built businesses within in-person meetings. I do believe in-person meetings to create chemistry. Especially in the beginning of the engagement with the client, it's extremely important because you're not only buying a service, you're buying the trust into the person across from you. Because there's so many agencies out there. So many service providers out there. Who are you going to go for if the service is extremely comparable and they sadly so are? In the creative space, not as much, but in the digital execution, who does better search than that person – there is a chemistry factor to that. I think in person will stay extremely relevant. Our strategy here is to say, instead of having large headquarters, we're going to have more micro-offices. When we have 10 agencies, let's say in North America, it's extremely likely that we end up having 20 offices all over the place. Instead of having one person in a WeWork, we're going to have 20 people from maybe 5 different agencies in Austin, Texas. Or we're going to have the same in Dallas, or we're going to have the same in San Francisco. We already have 5 offices in North America and anyone from these companies can really work from anywhere within these proximities. We also hire outside of these proximities because we want to have at some point an office in Miami, maybe in New Orleans, and whatnot. So, I foresee that we have certain client-centric larger footprints in New York, LA, San Francisco. We have Boulder, Colorado, we have Chicago, we have Toronto . . . but we're going to have a lot of micro-offices because we need to have flexibility. That's new work. This is part of that. Maybe one of the things we got from covid . . . besides covid. ROB: Really fascinating. Tim, we quite often ask people what lessons they've learned and what they would do differently, but it strikes me that you are actually in the process of getting to do things differently. You know we say, what would you do if you were starting over? You, you have had a chance to do that in some cases. An interesting thing about this model is you're kind of starting on third base but you have agencies who have made it here on their own journeys and you're having to coalesce something together. What are you doing differently in the structuring of Meet the People that you learned in your past and said, “It's got to be different”? TIM: One thing that we're doing the same is creating a deep understanding and culture between all the different offices, people, trades, and brands. I've done this before. The last business I managed for IPG, I ended up having 72 offices around the globe. The business before had 25 offices around the globe and we made sure that these people met physically. It sounds counterintuitive during covid but, the fact that you spend time together workshopping. For example, let's say we have five companies and all their creatives can come together in one location for three days and talk about the differences of their work approach. That would be such a forming experience for them because they all are going to learn from that. You have some people who have done this for 40 years. You have some people who are doing this for 4 years. It's that culture of respect, of understanding, of bringing the different traits together. I think that is extremely powerful. I learned through this journey that you can have you can have the best product in the world. If your people don't believe in it, you're not going to go anywhere. Creating that belief and creating that culture and creating that integrated DNA is a little bit of magic that's extremely important to build a successful business. That's what I learned. What I go to do different, and I kind of promised my wife I would, is travel less. I don't think that's not happening. What I try to do is travel a little bit less because covid allows for that new model. The second thing that I learned is to run an agency a little bit more like an agile tech company. Not because I want to strip away the creativity or anything – none of none of that. The problem in many agencies is that there's a lack of accountability because of a mutual understanding that the creative process is complicated. You know what I mean. Building a tech product is as complicated and needs as much creativity. But somehow there are better levers or control mechanisms in there that allow you to achieve a target in your planning session a little bit quicker and more agile. We want to apply a little bit of startup thinking to a very traditional industry. ROB: I think anybody in the startup industry would claim the same degree of creativity and the same degree of craftsmanship. I'm very much from a software development background and if you want to talk about something that resists measurement. People always say, “Building software is not the same as building a house. You can stamp out houses, but software is a different thing.” Yet within technology there are certain constraints that you talk about. You don't get to just walk away and say, “Well I'm sorry. It'll take some amount of time and we'll show up and it'll be great. There's process to it. TIM: In the advertising industry, that is not always the case. People walk away and they say, “I'm going to come back in a week or two because I don't know when I'm going to come to a product.” I get that because it's creative and it needs time but in many of these trades you can have OKR's, for example. So you can have certain accountability factors or set certain targets. That's how you can manage a large company. A bit more agile and efficient.  ROB: Yeah, so to talk about OKR's for a moment because they're popularly said, but I think sometimes poorly understood. Where did you come to a good understanding of them and how do you think about deploying them? TIM: I've got to be honest with you. This is why I got my management team together in New York this week. They're all here in the office in New York – came in from Germany, London, Connecticut. Sounds like a long trip but we're all coming together. ROB: Can be. TIM: We are coming together right now, here in New York, to decide “how do we implement OKR's within an agency environment” and we're not done with that journey. We're not done with the discussion, but we do know we want to approach it a little bit different than the last 3 times we did it together. I think in six months' time I can answer that question much better. I do believe that OKR's need to be very individualized. Your overall underlying principles are the same, but you have to individually craft it towards your organization because you don't want to over-engineer it as well, right? You need to give people the freedom. So, I will be able to answer that question in three to six months ROB: Sounds good, sounds good. Tim, as you're thinking about what's next for Meet the People and for this evolved holding company model, what's coming up next? What are you excited about? TIM: For us, it's hyper-goals. We have 400 people in North America right now. We want to be 2,000 people in at most 18 to 24 months globally. So, we are very much focused on making the right decisions now because, once you build something with small cracks, they become massive gaps when you are at scale. So, we're very much focused on operational excellence, on our brand positioning, on bringing really good entrepreneurs. When I look at companies, we have to do the financial background checks and stuff like that needs to be in order. But I'm looking much more for entrepreneurs who see that the industry needs to change. That is where the minds are aligned with the companies we are looking at and acquiring and partnering with. That's what I'm most excited about, finding really talented entrepreneurs who want to change the industry who can't or are tapping out with their skills or their abilities or financially and asking, how do I get from 50 to 100 people? How do I get from 100 to 200 people? We bring the experience. We bring the capital. We bring structure where they can actually still move things – because we're not 10,000 people or 5,000 people like our competitors are. So, that's what gets me most excited. Then, obviously, there's always something new in our industry, there's always something new, right? It never stops. I remember when I built my first agency, I thought, when I master search, I'm going to be done with this. Affiliate marketing comes along. Oh well. Then I master affiliate marketing. Then social came and I mastered social. Programmatic came. It never ends – and that's also, to some extent, very exciting because you keep having to learn and adapt. At some point, I will age out, where people will tell me, “Tim you know what? Just drink your coffee. You know we have got it because you don't, and you don't get it anymore.” ROB: (Laughs) Ah, so it's always a struggle to try and figure out what things you might be aging out of and what things are just a little weird. It's always a little bit of both. TIM: That's right. And what's the little bit of bullshit right now in the industry that you can just face over. You don't need to go deep. ROB: I think there were moments early in social where it felt very experimental. It felt very strange. It felt very frothy. We've been through that on an influencer. You were around. I was around. You look at the crypto world and it seems almost like – I could be dead wrong – I think the thing that's most misunderstood but also well observed now about the dot Com era is everything happened eventually. But it didn't happen then. That's maybe where we're at with crypto. I'm not sure. TIM: Well, like crypto is one thing, but then think about NFTs, right?  ROB: Yeah, I'm lumping that in. Yeah TIM: Okay, if you lump it all into one OKR, fair enough. I can talk for hours about my diverse opinions on NFTs and the NFT world. Nevertheless, we have clients who are extremely excited about and who really want to deploy capital, being part of that industry because there's the strong underlying belief of making something really good at the same time. There is this unnecessary social hype on certain topics where I'm thinking, “Guys, you're destroying something that was meant to be really good. I think blockchain and crypto is falling or has fallen into a similar trap where the underlying idea . . . because technically I'm an engineer, right? I got my first pc when I was eleven. Taught myself coding and all this kind of stuff. So, I love the idea of blockchain and decentralized holding of assets and accountability and ledgers. That's amazing. It could solve so many problems in world. The problem is that when dodgecoin comes along in Shibona or whatever, the next thing is, it drags it in the dirt. The underlying technology is incredible. The sad story is people want to get rich fast and lots of them don't. ROB: That's right. It happened before. People built the worst websites in the world for a couple million bucks back once-upon-a-time early internet. TIM: But you remember when you could buy 1 pixel on a website or something like that for a thousand dollars and there were these crazy businesses out there and it's coming back, just differently now. My hope is that just like the dot com bubble . . . yes, there was a hype. Yes, there was a crash but, after that an actual industry developed. So, I'm hoping that we're going to go through the same thing with NFTs and some of these offsprings of crypto. ROB: That makes complete sense. Well, Tim, Thanks for hopping on. Thanks for illuminating us on what's going on in this holding company opportunity, what you're doing with that. I think it's interesting you started and you kind of knew what it looked like to run a large organization. I can imagine starting with 2 people in a closet might not always be the best use of those skills. It's neat to see the industry lining up in a way that that lets us see so much happen so quickly. So, thanks for coming on. Good to have you, Tim. TIM: Thanks Rob for having me. Thank you so much. Really appreciate it. ROB: Alright, be well, thanks, bye.

In this episode Sir Martin exlpains exactly how he formed S4 Capital and acquired MediaMonks and MightyHive creating a new era, new media business. 8 mergers last year and 2 mergers this year while most people were still recovering from their New Year's hangovers and have continued on an ambitious growth path and are now valued north of £3bn.

In der neuen Folge von #WhatsNextAgencies öffnet Kim Alexandra Notz gemeinsam mit Nina Haller die Daten-Büchse der Pandora. Nina ist seit Anfang 2021 Managing Director von MightyHive (jetzt Media.Monks) und Teil des Management Board von Media.Monks Germany. Auch schon während ihrer Zeit in (Media-)Agenturen wie Accenture Interactive, Dentsu, Mediacom oder Group M war das Thema Data & Technology ihr ständiger Begleiter. Sie weiß, was es braucht, um eine Kreation datengestützt smarter und effektiver zu machen und darüber hinaus echten Mehrwert für den Konsumenten zu schaffen. Dazu sollten Unternehmen dringend auch einen Blick in die eigenen Daten, wie Analytics und CRM, werfen und den dort vorhandenen Datenschatz heben und mit Media verknüpfen. In diesem Zusammenhang sprechen die beiden über Reverse Funnel Planning, darüber, an welcher Stelle der Customer Journey es die „Big Idea“ braucht und warum für das Marketing eine organisationale Transformation absolut unverzichtbar ist, um zukunftsfähig aufgestellt zu sein.

Der Wahlkampf wird doch nochmal spannend, CDU und SPD liefern sich ein Kopf-an-Kopf-Rennen, das Momentum liegt bei der SPD. Sie hat die besseren und klareren Botschaften - oder? Wir sprechen in dieser Folge mit einem der bekanntesten Werber des Landes: mit Thomas Strerath, Geschäftsführer bei MediaMonks und davor Chef und Partner bei Jung von Matt - er analysiert und seziert die Sprüche und Botschaften der Parteien. // Weitere Themen: Impfpflicht im Büro /Steueranzeige per Klick mit unserem Gast, n-tv-Reporterin Janna Linke // Börsenupdate mit Katja Dofel, Leiterin des Börsenstudios von n-tv +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Lorenzo Milito is an Italian-born Amsterdam-based illustrator and art director with more than a decade of experience in the creative industry. Since 2011 he works as art director at MediaMonks for an international team of artists and a wide range of digital campaigns. Since 2018 he started painting murals in New York, London and Amsterdam. His latest work is a mural in Delft Blue style that he has painted during the Pandemics. Check out his portfolio at www.lorenzomilito.com and his instagram profile https://www.instagram.com/lorenzo_milito/.

The age of Augmented Reality is getting closer, but before the explosion in demand for devices, services, and software, there must be a catalyst. Catherine Henry, SVP of Growth at MediaMonks, says that 2 billion people will be using AR within the next year. Will 5G be the “killer app”? Listen to the podcast from Nokia.

Weer een aflevering vol met ‘golden nuggets' zoals dat zo mooi heet, want deze keer spreek ik met Bert Hagendoorn, die opereert onder zijn eigen naam Bert Hagendoorn. Waarom hij werkt onder zijn eigen naam en niet een bedrijfsnaam koos, hoor je in deze podcast. Als je in de creatieve sector werkt, kun je moeilijk om Bert heen. Want hij is de to-go-to-guy die je helpt om je beter in de markt te zetten – oftewel positioneren. Hij haalt het onderste uit de kan naar boven bij de bureaus zodat ze beter kunnen laten zien waar ze goed in zijn. Natuurlijk een interessant gegeven, waarom hebben reclamebureaus iemand anders nodig om reclame voor zichzelf te maken? Dan komt natuurlijk meteen het belang van namen voor bureaus in beeld. Waar het vroeger met strakke afkortingen werd afgedaan (TBWA, FHV, DDB) is het nu creativiteit wat de klok slaat. MediaMonks, Superhero Cheesecake of Achtung! En wat moet je met een naam als Vruchtvlees? Bert was ooit hoofdredacteur van een designmagazine Dzone en werkte voor Photoshop oftewel Adobe. Met zijn kennis van en liefde voor design is hij ook oprichter en voorzitter van Dutch Digital Design, de club die ons talentvolle Nederlandse design in het buitenland propageert. SHOWNOTES Bert Hagendoorn Bert op LinkedIn Dutch Digital Design Adobe       Wat positioneren inhoudt en hoe dat ook jouw business in beweging kan brengen hoor je zo van Bert.

With MediaMonks celebrating their 20th anniversary this year, Great Minds welcomes founder Wesley ter Haar to discuss why Amsterdam is such an amazing center for creativity as well as the genesis of MediaMonks, their work, and their future.

Mede mogelijk gemaakt door: DDADat er een verbeteringsslag moet worden gemaakt is duidelijk zo blijkt uit IT-projecten van de overheid uitgevoerd bij GGD, Defensie en als grootste debacle bij de Belastingdienst waar duizenden gezinnen werden gedupeerd, onder andere door een falend digitaal toeslagensysteem. Het uur U is volgens Victor Knaap, CEO van MediaMonks, aangebroken: Het bedrijfsleven heeft al lang bewezen complexe IT-projecten goed te kunnen uitvoeren, vaak nog voor lagere kosten. Waarom hier dan geen gebruik van maken? Slimme Koppen De eerste Slimme Kop die zijn visie en ook oplossing geeft voor de uitdaging van deze uitzending is Ivo Roefs, voorzitter van Dutch Digital Agencies en voorzitter van Stichting Digitaal Burgerschap Nederland. Hij pleit voor het centraal stellen van de eindgebruiker bij complexe IT-projecten: Experimenteer met onderdelen van je dienstverlening en pas ze aan, aan de wensen van je gebruikers aldus Roefs. De tweede Slimme Kop van de uitzending Janneke Niessen co-founder van CapitalT, ondernemer en start-upspecialist vind dat het tijd is voor een Minister van Digitale Zaken. Op die manier is er iemand eindverantwoordelijk voor alle digitale zaken bij de overheid en is er tegelijkertijd ook een expert aanwezig die vanuit zijn of haar expertise advies kan geven bij complexe digitale projecten. Abonneren In het programma BNR Slimme Koppen gaat Diana Matroos op zoek naar innovatieve oplossingen voor deze belangrijke themas. Abonneren kan via www.bnr.nl/slimmekoppen.See omnystudio.com/listener for privacy information.

Een transparante, betrouwbare en goedwerkende digitale overheid dat is het streven. Maar in de praktijk heeft de Nederlandse overheid te maken met een verouderde ICT-infrastructuur en complexe IT-projecten die mislukt zijn. Tijd volgens CEO van MediaMonks, Victor Knaap, voor de overheid om naar het bedrijfsleven te kijken, hiervan te leren en meer samen te werken.

The words 'diversity and inclusion' exploded in 2020 after the George Flyod atrocity, so I wanted to chat to a highly experienced (and FABulous) woman working in the media in this role to find out exactly what it means, and how we make changes in our thinking and behaviour. *** Maxine Penney is a creative engineer, born in the UK however 'grew up as an adult' in Amsterdam for the last 12 years.  She is a creative connector, storyteller, relationship builder, content maker, natural born seller, radio co-host and social media addict....who created a bespoke creative agency called FreshhhConnections; making introductions to leading companies and the creative community within Amsterdam and Europe.  She is now the Culture Manager - Diversity, Equity & Inclusion EMEA & APAC for MediaMonks.  Connect with her here: https://www.instagram.com/mpenney/https://www.instagram.com/freshhhconnections/https://www.mediamonks.com/https://www.linkedin.com/in/maxinepenney/https://www.freshhhconnections.com/

In this podcast episode, I am joined by the amazing Rachel Polin. Rachel, a former student, now serves as the Director of Growth at MediaMonks. Listen and hear about how Rachel got her start in the Hospitality industry,  the many amazing job experiences that Rachel has had, and a story of how she had the opportunity to ride on a private jet for work at the young age of 22. If you want to come to our April 1st event, Level Up Your Event Game, send an email to theeventsinitiative@gmail.com and I will send you your own coupon code with money off of the event at registration! If you are interested in learning more about Level Up Your Event Game, please visit our website at levelupyoureventgame.com

In today’s episode, Leon Nicholls (Developer Relations Engineer for the Google Assistant) is joined by Andrezza Valentin (Creative Director at MediaMonks) who led the creative elements behind the game Cookie Detective. Hear how persona, onboarding, and helpful tap elements were created to help younger audiences enjoy this smart display game. Other episodes of Assistant on Air → https://goo.gle/2X0nBqG​ Please subscribe for more updates → https://goo.gle/googledevs

In today’s episode, Leon Nicholls (Developer Relations Engineer for Google Assistant) chats with Richard Heuser (Technical Director at MediaMonks), who led the development of Cookie Detective and Junior Chef. Hear Richard describe the technical considerations of building kid-friendly games, handling intents and errors, and being an early user of Actions Builder, Actions SDK, and Home storage. Watch more Assistant on Air → https://goo.gle/2X0nBqG​ Please subscribe for more updates → https://goo.gle/googledevs

Peinliches Schweigen bei Schalke 04. In seinem neuen Online-Format stellt sich der Vorstand vor den Fans bloß. Frank Behrendt und Jens Breuer verraten, was da los war. Weitere Themen: Peinliche Kommunikationspanne auch für Julia Klöckner, Beschwerde wegen Mediamonks und innovative Corona-Hilfe von Burger King. Außerdem unser Linktipp aus dieser Folge: https://driveandlisten.herokuapp.com/   Ein großes "Freitags Franky"-Dankeschön an unsere Impulsgeber: Schalke 04, Daniela Ulbing, Jochen Schneider, Christina Rühl-Hamers, Alexander Jobst, Tobias Kaufmann, 1. FC Köln, Lil Zercher, Julia Klöckner, Lilly Blaudszun, Mediamonks, Thomas Strerath, Serviceplan, BMW, Interessenvertretung der deutschen Werbefilmproduzenten, Burger King, Business Punk und der geheime Gast im Sack.

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don't in terms of Agency relationship management? This episode explores the crucial and complex topic of relationship management between Agencies and Marketing Procurement. “An Agency is not a factory” quote Maryl. It's an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etcThere is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.For now, the key advices are:- Your Agency is as good as your internal team allows it to be.- Agencies require a more subtitle/advanced type of relationship management.- Stay tuned on the upcoming episodes if you don't want to miss insightful perspective from agency leaders that know really well Marketing Procurement. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/MARYL ADLER LINKEDIN - http://linkedin.com/in/maryl-adlerLinks & references https://www.mediamonks.com/https://meditations.mediamonks.com/striking-the-balance

Vor fast genau 300 Jahren komponierte Antonio Vivaldi „Die Vier Jahreszeiten“, ein Stück, das nicht nur Klassik Liebhabern bekannt ist. Doch längst gibt es keine 4 Jahreszeiten mehr – der Klimawandel ist zur größten Gefahr für das Leben auf unserem Planeten geworden. Im November 2019 wurde Vivaldi in einer Neu-Interpretation in der Hamburger Elbphilharmonie vom NDR Sinfonieorchester uraufgeführt. Die Agentur Jung von Matt hat gemeinsam mit Musikwissenschaftlern, mit Creative Codern und Produzenten die gesammelten Klimadaten von 1725 bis heute genutzt und durch das sogenannte „Mapping“ auf Noten ganz neue akustische Ergebnisse erhalten. Das Stück „For Seasons“, also für die Jahreszeiten ist ein kraftvolles Statement, das nicht zu überhören ist und auf beeindruckende Art und Weise die dramatischen Auswirkungen auf Flora und Fauna zeigt.In dieser Folge spricht unsere Host Sara Kelly-Husain mit ihren beiden Gästen Marc Isken, von 2012 bis 2020 Creative Director bei Jung von Matt, jetzt Creative Director bei Mediamonks und federführend beim Projekt For Seasons, und Felipe Sanchez Luna, Audible Experience Designer und Gründer von KlingKlangKlong, einem innovativen Studio für Sound, Music und Interaction in Berlin.Darum geht es: Die Idee zu „For Seasons“ (und Trump am Nordpol), einen der seltsamsten Pitches, die Effekte des CO2-Anstiegs und Temperatur-Anomalien auf Vivaldis Winter, die Mammutaufgabe für Simone Candotto – den Arrangeur des Stückes – die Partitur zu überarbeiten, die Bedeutung der Violine für das Stück, Date Driven Creativity, Muskelerinnerung und das Gefühl, wenn eine Idee Wahrheit wird und vieles mehr.Hier einige AuszügeFelipe: „Es kommt die Challenge auf den Tisch: Hier sind die Daten, hier ist die Partitur – und wie können wir das miteinander verbinden. Und das war genau unsere Sache, genau das, was wir tun und wofür wir brennen. […] Wir hatten aber auch ein wenig Respekt.“Marc: „Eine Idee wie diese, kommt per se nicht aus einem KPI heraus. Es ist eine reine Awareness-Geschichte. Wir haben uns davon versprochen, das Thema mal ganz anders zu spielen.“Marc: „Durch Musik und durch diese Audio-Metapher, die man da schafft, schafft man noch einmal einen ganz anderen Zugang. […] Es berührt emotional auf einer ganz anderen Ebene als reine Fakten, obwohl es durch den Algorithmus und das Datenbasierte ja total faktisch ist.“Felipe: „Das war unsere Befürchtung, dass die Muskelerinnerung, das Muskelgedächtnis kommt, und die Noten gespielt werden, die eigentlich gelöscht wurden.“Marc: „Rein von der kreativen Seite betrachtet, ist das schon so ein Projekt, da gibt es keine Erfahrungswerte, da gibt es keine Blaupause – du machst halt was zum ersten Mal. Das ist in unserem Job super: Ins Nichts hinein zu probieren, mit dem festen Glauben, dass es klappt.“Felipe: „Das unübersichtliche Chaos und das weiße Rauschen in eine Sprache zu übersetzen, die wir anders verstehen und viel schneller verstehen können. […] Eine Message von sehr vielen Informationen in einen Moment emotional auszudrücken – das ist, was die Kombination von AI, Machine Learning, Data Sets leisten kann.“Einige interessante LinksHier geht es zum Case-Film von Jung von Matt.Der Konzertmitschnitt des NDR Elbphilharmonie Orchesters in der Elbphilharmonie.Die ZEIT hat ein spannendes Interview mit Simone Candotto, Posaunist und Arrangeur der Neu-Interpretation, und dem Chefdirigenten Alan Gilbert zu „For Seasons“ geführt. Hier frei zu lesen.Über den Art Directors Club (ADC)Im Art Directors Club für Deutschland e.V. haben sich rund 750 führende Köpfe der kreativen Kommunikation zusammengeschlossen. Clubmitglieder sind renommierte Designer, Journalisten, Architekten, Szenographen, Fotografen, Illustratoren, Regisseure, Komponisten, Produzenten, Spezialisten für digitale Medien und Werber. Der ADC sieht sich als Maßstab der kreativen Exzellenz und zeichnet herausragende Kommunikation aus. Dazu veranstaltet er Wettbewerbe, Kongresse, Seminare, Vorträge, Events, B2BVeranstaltungen und gibt diverse Publikationen heraus.Mehr Infos unter: adc.de See acast.com/privacy for privacy and opt-out information.

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world's largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its programmatic practice, in December 2018 and has added eight further content programmatic and data companies to both practices in 2019 and six in 2020. It is listed on the London Stock Exchange under SFOR.L and after a little over two years, S4 Capital plc has over 2870 people in 30 countries, with a market capitalization of over $2.7 billion. Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

Algoritmes hebben te veel macht, stelt de documentaire The Social Dilemma. Maar wat vinden reclamemakers daarvan? Zij kunnen niet meer zonder. Victor Knaap ziet alleen maar voordelen voor de consument. Diana Matroos voelt hem daarover aan de tand.

What actually is the WoMMen in Tech initiative about? Why does it matter? And how can you join the MMovement? Kicking off the return of the series for Season 2, we’re joined by special guest and MediaMonks’ co-founder, Wesley ter Haar. We sat down to talk about what WoMMen in Tech is here to do, the impact it can make, and how you can get involved. Want to hear more? Watch the full panel here: http://bit.ly/mm-wommenintech Follow the series and continue the conversation at womenintech.mediamonks.com.

How can we adapt to all situations, even those we are least expecting? Nathalie Visser is one of our original Monks, starting in HQ before moving cross-continent to open our New York office in 2011. With 12 years as Executive Producer, she talks to us about becoming accustomed to finding fast solutions for stressful situations and staying open to opportunities beyond her role, like founding the infamous MediaMonks Ski Trip. Follow the series and continue the conversation at womenintech.mediamonks.com.

Sir Martin Sorrell is Executive Chairman of S⁴Capital, a new London listed vehicle with the objective of building a new age, new era, digital advertising and marketing services platform for clients. S4Capital has completed the acquisition of MightyHive in December 2018 for a total consideration of USD 150 million. MightyHive is a San Francisco based market-leading programmatic solutions provider. This transaction followed the acquisition of MediaMonks for €300 million in July 2018 and furthered the company’s strategy of combining award winning creative production with digital media planning and primary data analytics. Prior to S⁴Capital, Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. Sir Martin graduated from Cambridge University and has an MBA from the Harvard Business School. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's Innovation Podcast, we shine a spotlight on the new routes clients are taking to create content — via in-house agencies, and specialists in format driven creation and production.   Firstly, we welcome Simon Martin, the CEO of the fast-growing Oliver, which has become a leading light in structuring and staffing in-house agencies for many clients.  He tells us how Covid has impacted their clients, and how their in-housing model deals well with the challenges the lockdown has presented.   Next we hear from Jenny Chan Von Meyenburg who is APAC Director of Lego's self-built and hugely-respected in-house agency, about the advantages Lego enjoys with the alignment of creative and marketing objectives.  She also introduces us to a word that may yet become all the rage:- TRY-VERTISING.   Then we have Victor Knaap, founder and CEO of MediaMonks, who are a world leader in the growing sphere of format-driven content creation and production; he talks about how clients are thinking about the “data versus creative” balancing act in these tough times.   Finally, our geography field trip this week goes to France, and a catch up with Christian Métrailler on the challenging situation that is still going on over there.

Olivier Koelemij is the Founder and Managing Director of MediaMonks Los Angeles. Under his leadership, the Los Angeles team has grown to over 125 “Monks” in less than 5 years, acquired multiple companies, and built out a beautiful studio space on Abbott Kinney Boulevard in Venice Beach. An entrepreneur from the start, Olivier transitioned both his career and his hometown when he moved to the US from his native Netherlands eight years ago. Since then, he’s contributed greatly to MediaMonks’ global presence as one of the largest production companies in the world with over 2,500 employees across 40 locations and 29 countries. On this episode we talk about life changes, leadership and the MediaMonks philosophy for producing content.

Wesley ter Haar is the Founding Monk of MediaMonks and board member of S4, Martin Sorrell's new era, new age services company. He co-founded MediaMonks in 2001 to wage war on mediocre digital production, working tirelessly to grow MediaMonks into a creative production powerhouse with global reach and recognition. Working from MediaMonks’ LA office, Wesley acts as MediaMonks’ COO, making him a self-described ‘lifeline for deadlines’ and ‘Project Manager of Project Managers’. Wesley also sits on the boards of SoDA. He’s a sought-after speaker and jury member, most notably serving as the inaugural president of Cannes Lions' Digital Craft jury in 2016. He was inducted into the ADCN Hall of Fame in 2018 and was named an AdAge creative All Star and part of the Adweek50 executives leading the way in transforming the industry. To stay connected with your host, follow @thomas.ma7 on Instagram

Ondernemer Maddie Raedts over IMA, haar influencer marketing agency. Ze geeft een kijkje achter de schermen van de fusie met Mediamonks, en vertelt over het internationaal uitrollen van het bedrijf. See acast.com/privacy for privacy and opt-out information.

Lucy Von Sturmer is a young entrepreneur based in Amsterdam. She runs, together with a partner, Humblebrag; a media communications consultancy focused on corporate and individual leadership around purpose and sustainable change. Lucy has found her way to Amsterdam and this world via broadcast journalism, working as the head of digital communication for an NGO and was head of communication at MediaMonks in Amsterdam. Our conversation covers her career trajectory, how she and her company and clients are coping with the current situation, the work she has done setting up Creatives for Climate and how despite the terribleness of the Coronavirus, the silver lining could be how it serves as a catalyst to a new more sustainable economy.

The second in a special series of episodes being produced in partnership with the European PR agency Tyto and their own ‘Without Borders' podcast, where we are interviewing leaders of unicorn companies to find out about the key issues, pain points and challenges that startups face and how they can address them with a strategic approach to marketing and communications. Russell Goldsmith and Tyto's founder Brendon Craigie visited the offices of S4 Capital to chat with the company's Executive Chairman Sir Martin Sorrell. S4Captial PLC is a media company focused on building a modern digital advertising and marketing platform for global-minded clients and in 2018, merged with MediaMonks, its content practice, and MightyHive, its programmatic practice, and went on to add nine further content programmatic and data companies to both practices in 2019.

Sir Martin Sorrell is Executive Chairman of S4 Capital, which is building a new age, new era, digital advertising and marketing services platform for global, multi-national, regional, local and millennially-driven clients. Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalization of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. S4 Capital PLC merged with MediaMonks, its content practice in July 2018 and MightyHive, its programmatic practice, in December 2018 and has added seven further content programmatic and data companies to both practices in 2019. It is listed on the London Stock Exchange under SFOR.L and after a little over one year, S4 Capital PLC has almost 2000 people in 26 countries, with a market capitalization of over $1 billion. Sir Martin supports a number of leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation, which his wife runs. He is married to Lady Cristiana Falcone-Sorrell and has four children and seven grandchildren. On this episode, Sir Martin shares his one way ticket which is first back to this private moment and then on to this paradise location. Plus, he talks Brexit, entrepreneurship, failure as the platform of success, and predicts the winner of the 2020 US Presidential election. Sir Martin is just one of the dynamic personalities featured on The One Way Ticket Show, where Host Steven Shalowitz explores with his guests where they would go if given a one way ticket, no coming back! Destinations may be in the past, present, future, real, imaginary or a state of mind. Steven's guests have included: Nobel Peace Prize Winner, President Jose Ramos-orta; Legendary Talk Show Host, Dick Cavett; Law Professor, Alan Dershowitz; Fashion Expert, Tim Gunn; Broadcast Legend, Charles Osgood; International Rescue Committee President & CEO, David Miliband; Playwright, David Henry Hwang; Journalist-Humorist-Actor, Mo Rocca; SkyBridge Capital Founder & Co-Managing Partner, Anthony Scaramucci; Abercrombie & Kent Founder, Geoffrey Kent; Travel Expert, Pauline Frommer, as well as leading photographers, artists, chefs, writers, intellectuals and more.

Valerio en Non presenteren alweer de een-na-laatste aflevering van het eerste seizoen van Sneakerjagers 'On Air'. De gasten in de elfde aflevering zijn twee mannen die we vast wel eens gezien hebben. Jordi van de Bovenkamp, creative director Europe bij MediaMonks en Daan de Greef, founder en managing partner bij de bekende Amsterdamse sneakerstore Baskèts.

Ярослав Белінський розмовляє із Sebastiaan Scheer, Design Director, MediaMonks, що в Нідерландах про: – чи існують спеціальні підходи, коли працюєш з різноманітними проектами одночасно;– специфіку роботи із Puma, Red Bull. Серія розмов із спікерами Design Village 2019. Про специфіку роботи ілюстраторів, дизайнерів, а ще тренди, тенденції, виклики та перспективи розвитку рекламного ринку в світі та […]

Ярослав Белінський розмовляє із Sebastiaan Scheer, Design Director, MediaMonks, що в Нідерландах про: – чи існують спеціальні підходи, коли працюєш з різноманітними проектами одночасно;– специфіку роботи із Puma, Red Bull. Серія розмов із спікерами Design Village 2019. Про специфіку роботи ілюстраторів, дизайнерів, а ще тренди, тенденції, виклики та перспективи розвитку рекламного ринку в світі та […]

How can we stay positive while navigating conflict and respect at work? In this episode, we talk to Liva Grinberga, our lauded Lead Designer from MediaMonks HQ. Joining us from Latvia in 2015, Liva has managed to work her way up to become our first female Platforms Design Lead without ever letting her smile and dedication falter — even in times of conflict. Follow the series and continue the conversation at womenintech.mediamonks.com.

Where's the line between following rules and breaking them? This month, we meet Celeste Acosta, our free-spirited and energetic Project Manager from MediaMonks HQ. We talk about how she got into digital, how she balances pressures and expectations as a PM, and how sometimes, it takes a little rule-breaking to follow your ambitions. Follow the series and continue the conversation at womenintech.mediamonks.com.

How important is it to speak out as a woman in your field? In our first WoMMen in Tech podcast episode, we talk to Bre Ducat from MediaMonks LA. She tells us the ins and outs of being a Financial Controller, how 'bossiness' can actually benefit a lot of people, and how she continues to make an impact through the act of speaking out. Follow the series and continue the conversation at womenintech.mediamonks.com.

What are the trends in today's digital space? What are the big brands, companies, and enterprises thinking about? It's clear that today, there's a strong call for transparency and true leadership. Today’s audiences expect more. We expect more from brands, governments, organizations, and leaders. In today's digital landscape, brands need to be deliberate in their communications and open to making changes that may challenge existing norms. Today's audiences are active participants and are seeking to promote, share, and be included.   Where better to take the pulse of the tech leaders than Web Summit?  According to Forbes Web Summit is “the best technology conference on the planet”;  The New York Times says that Web Summit assembles “a grand conclave of the tech industry’s high priests.” The fact that the tech industry is discussing this topic inspired me. So, I quickly reached out to my colleague Lucy von Sturmer who is at Web Summit. At the Summit, Gail Heimann, President at Weber Shandwick stated "there's not a single conversation we have with a company today that isn't about purpose. Brands are being asked to define and defend their values like never before."     Lucy's passion and 'high' from the Summit is very clear in our conversation.   After discussing Google's approach to empathy and mindfulness in episode 10, my conversation with Lucy is logical. A Bit About the Guest Lucy started her career in the world of journalism, television, and PR in New Zealand. Then, seven years ago, moved to The Netherlands, joined global initiative Making All Voices Count where she worked for Dutch NGO Hivos as their global communications manager. After that, Lucy served as the Global PR Manager for MediaMonks, where she was brought on to create a global thought leadership strategy for the company to take forward. Over the years, she found her voice writing for publications such as The Huffington Post, Sustainable Brands, and Mumbrella on topics such as sustainable fashion, blockchain and the power of thought leadership. As her career developed, Lucy became increasingly convinced of the power of PR to drive social, cultural and environmental change. So in 2017, Lucy founded The Humblebrag, a strategic communications consultancy, to share this “superpower” with others (note: coolest name for a brand, ever?). The boutique consultancy champions change-makers and creative innovators, whose clients span creative agencies, innovative marketing companies, NGOs and multi-stakeholder initiatives. Today, Lucy works with an amazing team of purpose-drive individuals and together they design and execute PR campaigns, write compelling thought-leadership content, and secure effective media coverage across sectors. One of the many reasons I like Lucy is her passion. Her drive to make a difference is addictive. Like me, she comes from the NGO world and has channeled it towards changing the business industry.  GREAT QUOTES FROM THE SHOW HR and marketing is the new synergy of companies. Arianna Huffington 50% of company reputation is decided by CEO You are the brand and people are thirsty for human interaction. Today, consumers and people are seeking to read quality thought leadership pieces.  We’ve been criticized about women and the conference. Imagine if someone looks at your website in 5 years from now they will critique the makeup of the team. Why not have the conversation earlier? Based on a conversation Lucy conduction with Boris Veldhuijzen van Zanten, CEO and co-founder of The Next Web.    MORE ABOUT THIS SHOW On the episode, Lucy and I cover: The vibe at Web Summit 2018 After attending Web Summit, Lucy, what kind of change would you want to see companies implement? How are companies backing up their mission statements? The importance of digital transparency, especially at the CEO level.    Listen closely because there's a lot of great insights and ideas.   SELECTED LINKS FROM THIS EPISODE The Humblebrag |  Breakfast with The Next Web   Do you e

Edwin Rager is a Bolivian in Argentina who is about to move to Colombia. He's taught strategy at Brother and worked at Mother, Google, and MediaMonks having made Buenos Aires his strategy home for several years. We discuss: - How travel helps the strategist - Planning in Argentina - How teaching teaches a teacher - Brazil, Colombia, Bolivia, Peru, and Chile You can find Edwin at http://www.twitter.com/locosombrero and http://www.edwinrager.com * Don't forget to leave a rating or review. Please. ** Want an article? Try "How To Do Account Planning": http://www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Wesley explains their core focus on understanding how well crafted work influences consumers' opinions on products. He also discusses the importance of craft and control as a shared ambition for integrated teams when initialising data driven creativity.

Wesley explains their core focus on understanding how well crafted work influences consumers' opinions on products. He also discusses the importance of craft and control as a shared ambition for integrated teams when initialising data driven creativity.

Jeroen van der Meer werkte jarenlang als executive creative director bij MediaMonks, een digitaal productiehuis uit Hilversum. Nu is hij een van de managing directors en is het bedrijf in handen van de meest besproken reclameman ter wereld, Sir Martin Sorrell. Hoe zorg je ervoor dat je je eigen creativiteit behoudt?

Season 1, Episode 1 In our premiere episode of Builders you’ll hear about what it means to build experiences in the Age of Instagram. Todays speakers are Dave Schwarz, Founding Partner of Hush. Paige Solomon, creator of the Dream Machine. And, Eric Wagliardo from MediaMonks. Read our companion piece post here. Follow us on social media: FB IG Twitter This episode of Builders was hosted and produced by Laila Oweda. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/betaworks-builders/message Support this podcast: https://anchor.fm/betaworks-builders/support

It's been a major week for news as two football teams, the English World Cup squad and a group of Thai boys trapped underground, and two Cabinet ministers who quit over Brexit fuelled a surge in online traffic. Sir Martin Sorrell's S4 Capital has also been making headlines with its first acquisition, MediaMonks. Hamish Nicklin, chief revenue officer of Guardian News & Media, and Neil Bennett, chief executive of Maitland, joined Campaign's Jeremy Lee and Gideon Spanier to make sense of it all at Havas Village in King's Cross

Made.for.Digital, mede opgericht door MediaMonks, is een bedrijf in videoproducties dat in drie jaar tijd enorm groeide, en naast Amsterdam, vestigingen heeft in Los Angeles en Singapore. Aan het woord mede-oprichter Jelle Kolleman. Start productiehuis ‘Ik heb de missie uitgesproken om een wereldwijd productiehuis te bouwen onder de vlag van MediaMonks. Made.for.Digital is in het leven geroepen om lineaire content te produceren, Mediamonks heeft juist veelal programmeurs in dienst en maakt digitale campagnes, websites en platforms. Tien maanden na mijn start is mijn compagnon Jacques Vereecken aangehaakt. Hij komt uit de hoek van de tv-commercials en ik kom uit de digitale wereld. Deze twee werelden hebben we gefuseerd en we proberen het samenkomen van digital en video te optimaliseren. Daarom hebben we twee websites, twee logo’s en twee proposities. De magic gebeurt als deze twee werelden samen komen.’ Directe klanten‘We zijn geen bureau, want we hebben geen creatieven in dienst. We zijn dus geen concurrentie van de bureaus. Aan de andere kant willen merken een directe relatie met een productiehuis. In het buitenland krijgen we klussen vaak via traditionele bureaus, in Nederland hebben een aantal directe klanten’, aldus Kolleman. Cultuur‘Ik probeer ervoor te zorgen dat mensen niet over de kop gaan, qua werkhoeveelheid en werkdruk. Dat valt overigens niet altijd mee, want klussen komen op het moment dat je net allemaal erg druk hebt en daarbij worden deadlines steeds korter. In plaats van ze zo lang mogelijk op kantoor te houden, vind ik het belangrijk dat mensen op tijd naar huis gaan en een sociaal leven hebben. Tevens gaan we, als MediaMonks bedrijf, samen met hen naar feestjes, wintersport en zijn we op het water te vinden in Amsterdam. Dat zijn elementen van de cultuur. Business-wise vind ik het erg leuk dat we een cultuur hebben weten neer te zetten, waarbij mensen weer iedere dag naar kantoor komen om het leven te vieren en producten te maken. Die cultuur vind ik magic en daar ben ik trots op.’ Rol & toekomst‘Ik ben minder belangrijk en ben de minder spil in de organisatie. Ik werk nu aan m’n bedrijf in plaats van in mijn bedrijf, daardoor is mijn werk/privé balans veel beter dan vroeger. Doordat ik niet meer creatief verantwoordelijk ben zit ik op een andere plek in de keten, daar moest ik aan wennen. Aan de andere kant heb ik een ondernemershart. Op dit moment ben ik vooral bezig met ondernemen en kan ik het creatieve kwijt in het digitale stuk. Voorlopig zit mijn grootste ambitie in het wereldwijder worden, zoals onze collega’s van MediaMonks’, aldus Kolleman.

Made.for.Digital, mede opgericht door MediaMonks, is een bedrijf in videoproducties dat in drie jaar tijd enorm groeide, en naast Amsterdam, vestigingen heeft in Los Angeles en Singapore. Aan het woord mede-oprichter Jelle Kolleman. Start productiehuis ‘Ik heb de missie uitgesproken om een wereldwijd productiehuis te bouwen onder de vlag van MediaMonks. Made.for.Digital is in het leven geroepen om lineaire content te produceren, Mediamonks heeft juist veelal programmeurs in dienst en maakt digitale campagnes, websites en platforms. Tien maanden na mijn start is mijn compagnon Jacques Vereecken aangehaakt. Hij komt uit de hoek van de tv-commercials en ik kom uit de digitale wereld. Deze twee werelden hebben we gefuseerd en we proberen het samenkomen van digital en video te optimaliseren. Daarom hebben we twee websites, twee logo's en twee proposities. De magic gebeurt als deze twee werelden samen komen.' Directe klanten‘We zijn geen bureau, want we hebben geen creatieven in dienst. We zijn dus geen concurrentie van de bureaus. Aan de andere kant willen merken een directe relatie met een productiehuis. In het buitenland krijgen we klussen vaak via traditionele bureaus, in Nederland hebben een aantal directe klanten', aldus Kolleman. Cultuur‘Ik probeer ervoor te zorgen dat mensen niet over de kop gaan, qua werkhoeveelheid en werkdruk. Dat valt overigens niet altijd mee, want klussen komen op het moment dat je net allemaal erg druk hebt en daarbij worden deadlines steeds korter. In plaats van ze zo lang mogelijk op kantoor te houden, vind ik het belangrijk dat mensen op tijd naar huis gaan en een sociaal leven hebben. Tevens gaan we, als MediaMonks bedrijf, samen met hen naar feestjes, wintersport en zijn we op het water te vinden in Amsterdam. Dat zijn elementen van de cultuur. Business-wise vind ik het erg leuk dat we een cultuur hebben weten neer te zetten, waarbij mensen weer iedere dag naar kantoor komen om het leven te vieren en producten te maken. Die cultuur vind ik magic en daar ben ik trots op.' Rol & toekomst‘Ik ben minder belangrijk en ben de minder spil in de organisatie. Ik werk nu aan m'n bedrijf in plaats van in mijn bedrijf, daardoor is mijn werk/privé balans veel beter dan vroeger. Doordat ik niet meer creatief verantwoordelijk ben zit ik op een andere plek in de keten, daar moest ik aan wennen. Aan de andere kant heb ik een ondernemershart. Op dit moment ben ik vooral bezig met ondernemen en kan ik het creatieve kwijt in het digitale stuk. Voorlopig zit mijn grootste ambitie in het wereldwijder worden, zoals onze collega's van MediaMonks', aldus Kolleman.

How does a production company even work? Whether you live in an agency or not, it's so important to spend time understanding how your industry works. Especially right now as... well, hang on, is it working any more? Yeah yeah. Of course, it is. Meet JP (aka S Jason Prohaska). He is the Managing Director of MediaMonks in New York Fucking City. Great gentleman, great company. In this interview, we discuss: - Wrestling with ambiguity through scopes - Procurement and what's all that about? - Profit centers and cash money things - Agency culture - How projects happen at MediaMonks You can find JP on LinkedIn https://www.linkedin.com/in/sjprohaska/ and Twitter https://twitter.com/sjprohaska Video: http://www.sweathead.co Mark on Twitter: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5

'The Mistake Maker'. Wesley ter Haar is the founder and Chief Operating Officer of MediaMonks, a global creative production company with 11 offices and almost 700 people.  We talked about hiring bad people, about how to scale while holding on to your standards, and about the importance of building and maintaining momentum.

In this episode of Co-Produced, the podcast about the many hands that make cool things — and how they come together, Wieden and Kennedy, Twitch, and Mediamonks pulled off the ultimate collaboration: building a robotic squid on behalf of their client Old Spice and then putting it in the hands of the internet. On this episode, we will be hearing from Ashley Davis-Marshall, Matt Zerell, and Mike Davidson at Wieden + Kennedy, Stephanie Kwan at Twitch, and Wesley Tar Har at Mediamonks about how they came together from opposite ends of the earth to bring this project to life.

***UPDATE***

***UPDATE***