Podcasts about simo ahava

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect With Dave CainLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.

Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoJuliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaMentioned in the episodeFree AI Agents Course from HuggingFaceReplit AIConnect with Nicola StrandLinkedin: https://www.linkedin.com/in/nicolastrand/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Latest content from Juliana & Simo#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaSend App Data To Server-side Google Tag Manager by Simo AhavaHow to Nail Client Discovery using 10 Behavior Science Principles by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.PS: Huge BlackFriday discounts on courses are available until November 30th.Latest content from Juliana & SimoCookie Access With Shopify Checkout And SGTM by Simo AhavaCookie Status Project by Simo AhavaFive AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonAlso mentioned in the EpisodeCRAP Talks by Bhav PatelCausl A/B Testing CalculatorPeople in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35JConnect with Bhav PatelBlueskyLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeStape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Connect with Denis Golubovskyi This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeKick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The HuddleDana's LinkedIn Learning CoursesGoogle Developers AcademyConnect with Dana DiTomasoDana's LinkedinKick Point Playbook website This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael KingLinkedinhttps://ipullrank.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeConversion Jam 2024 - https://www.conversionjam.com/ John Ekman - https://www.linkedin.com/in/johnekman/ Firefox Devtools doc - https://firefox-source-docs.mozilla.org/devtools-user/Superweek Analytics Summit - https://superweek.hu/Connect with Michael AagaardLinkedinhttps://www.michaelaagaard.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeJuliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEAGA4BigqueryConversion Jam 2024Also Asked Tool: AlsoAskedConnect with Jordan PeckLinkedinSnowplow This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

In today's episode, Brad Redding and Jon Cairo are joined by Jonathan Snow of The Snow Agency / Avenue Z. We dove into the future of advertising, critiqued Apple's privacy stance, and highlighted the power of TikTok Shop for affiliate marketing. Jonathan shared insights on leveraging user-generated content over high-budget videos and emphasized the importance of strong commission offers to attract affiliates. We also discussed the rise of social commerce, third-party attribution tools, and the potential impact of Apple's ad strategies. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Connect with Jonathan on LinkedIn and his newsletterAvenue Z-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by SimmerLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeJuliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEABook: Write Useful Books - Rob FitzpatrickPiwik PRO's blue hoodiesConnect with Erin Weigel + buy her book. Thank us later!Get the book and learn more about ErinConnect with Erin on LinkedIn  This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

In this episode Brad Redding and Jon Cairo are joined by Mikko Rekola from Woolman to discuss whats new with Shopify Markets, how brands in Europe are doing that have removed all Meta and Google tracking, Shopify's enterprise move, and where brands are moving on to from Google Analytics. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:WoolmanEllisConnect with Mikko-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Connect with Scott on LinkedInConnect with Ben on LinkedInPower DigitalRockerboxPrescient AI-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Latest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaWhat's next for Piwik PRO? Product Roadmap, new features & Q&A - Fireside Chat by Juliana JacksonConnect with Jill QuickWebsiteLinkedIn  This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

This week is a jam packed episode with privacy compliance experts to help you understand and navigate the nuances of privacy law around data tracking in the US and Europe. You'll learn about gotchas getting brands in legal trouble today, when you need to get serious about compliance for your brand, the steps to take to get and remain compliant, and what is changing in the US in 2024.Plus you'll hear Q&A from Elevar's Vishal Gor and Felipe Maté with questions we receive daily from Elevar customers on consent setup. If you'd like to chat more with our experts, connect with Peter Kosmala on LinkedIn and William Catling from LevelUP Consulting. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.----------And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo are joined by Jacob Cook, Founder of Tadpull, to get into the weeds on data warehousing, ML and AI use cases within your data warehouse, how to sell data executives, how quality data can drive better personalization and journeys, plus much more in this jam packed episode.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:TadpullSean from Tydo Puma PostPuma GCP Announcement Jupyter NotepadCustomer Base Audit Book-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

From our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Mentioned in this episodeJenn Kunz's tweet re Consent ModeZack Edwards TwitterMyles Younger on IABs shenenigangsIAB's Tweeting re defeating allegations on data breachSimo's article: Consent Granted Reprocesses Previously Denied HitsConnect with Els AertsEls's Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

In this episode Brad Redding has Ben Zitney (Product Manager at Daasity) on to talk about how to provide value from your data analysis to your internal stakeholders. We discuss prioritizing taking action, forecasting, why 100% of a/b tests are educational, where you will waste time and opportunity costs, and why thinking like a Product Manager will help you crush every presentation and meeting.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:DaasityBen on LinkedinPrescient AI-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo have Elevar Alum and now CRO lead at Cotopaxi, Kirby Crook, to talk all things CRO. We talk CRO brand vs agency differences, how Cotopaxi leverages 3 core customer feedback mechanisms throughout the year to drive insights across the business, tools and personalization, and we go through 2 Guess The Test examples from experiments that Kirby has executed with Cotopaxi. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar SummitDynamic YieldMouseflowQualtrics-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

From our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode- Learn more about mobile app optimisation on Juliana's blog- Learn more about the latest in digital analytics on Simo's blog- PWA, iOS17, and the DMA Connect with Krista Seiden- Twitter- Linkedin- Her Courses & services - For the courses, she was very generous to offer a discount (valid for full-length courses and bundles) of $300 which you can access by using the code "SDPOD" at checkout.- Her blog This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

In this episode Brad Redding and Phillip Crow share 10 use cases of how to enrich and score your customer list to extract more incremental profit from your marketing efforts. Examples include finding hidden gems that appear like your best customers, identifying what retail locations have the highest density of customers that look like your best customers, calculating your TAM compared to your competition, identifying what channels are most likely to convert customers and when, when your best customers are competitor shopping, and more. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar SummitBuxton-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding shares 9 trends that he's seeing to start the year. These trends are from customer conversations, support tickets, what's being talked about at various events, etc. Trends discussed include: Shopify's AI future, Meta segmented conversions, segmented zero party data collection, TikTok Shops (and whats next), and more Consent updates.  -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar SummitBen Zettler DigitalConsent Q&AShopify AI Podcast Scott ZakrajsekJon Ivanco-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding talks about the concept of Propensity Scoring -- what it is, how these models are built, the benefits to improving marketing ROI for brands, and a few real life examples. You already see flavors of this in your marketing tools today -- like Klaviyo's expected next order date on user profiles. Expect to see more of this in 2024. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar ChangelogCheckout Extensibility Thank You Page SetupInfotrust Webinar w/GoogleConsent Mode v2 Setup-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding, Founder & CEO of Elevar and Jim Swift, CEO of Buxton, discuss the acquisition and what this means for the world of D2C and Retail brands. You'll learn a bit about Buxton's history, the technology behind Buxton, and what it brings to Elevar's customers. Elevar + Buxton coming together creates an omnichannel powerhouse empowering brands to create exceptional customer journeys and implement true personalized 1:1 marketing strategies -- tune into this episode to hear Brad and Jim get into the weeds on how this future looks!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:FAQ on Acquisition for Elevar CustomersOfficial AnnouncementElevarBuxton-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo have John Tucker, a Senior Data Analyst at CQL, to share segmentation tips for your Q4 purchasers that should be considered in email and SMS flows, how to leverage these segments in your 2024 larger marketing campaigns, gotchas of Q4 year over year data analysis, and how to think about maximizing audiences across your marketing stack. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:CQL WebsiteConnect with John on LinkedIn-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Episode Resources:Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.Latest from Juliana Jackson:Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:Sign up for the Simmer newsletter for industry updates and technical marketing newsHow Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo AhavaJOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben KqikuConnect with Charles Farina on Twitter or LinkedinThe book mentioned in the episode:  Code: The Hidden Language of Computer Hardware and SoftwareTools and vendors mentioned:PiwikProAmplitudeCustomer Journey Analytics (Adobe) This podcast is brought to you by Juliana Jackson and Simo Ahava.

In this special episode Brad Redding, our Founder & CEO, shares 4 frameworks that you can use in your own 2024 forecasting. You'll learn about the L4 forecasting model and how this grounds reality, a 10 year -> 3 year -> 1 year strategic plan process, pre-loading your calendar for all of 2024 with your big rocks (including personal initiatives, too!), and a trick learned from David Cancel (Founder of Drift). -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:DriftJesse Itzler CalendarDan Martell SaaS Academy - Pre Loaded Year-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Shopify ChangelogFirefox Cookie BlockingGTM Consent Mode v2 ReplayBasic vs Advanced Definition and Visual-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad is joined by Drew Marconi, Co-Founder & CEO of Intelligems, to talk price optimization. You'll learn about some of the data and experiments that brands have run with Intelligems, why 95% have found better pricing packages, some creative BFCM campaign testing Drew is seeing brands perform, and how to continue pricing optimization through the end of year and into January. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:IntelligemsElevar Summit session with Drew and Dylan (from Heatmap)Ash Melwani's talk from Elevar Summit -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, views on our analysis done on iOS17 traffic so far, what we think big platforms really care about customer data wise, the YouTube Ad Blocker legal fight going on in Europe, and data pipelines. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Purchase Event Grouping from ElevarYoutube AdBlocker EU PrivacyDaasityTydoSourceMedium-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Today's episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode you'll learn about anonymized data modeling & accessibility, the direction of SmartBidding and campaign consolidation in Paid Platforms, how marketing organizations should weigh their options when it comes to building the data infrastructure to support at-scale paid marketing, and how a walled garden future may look for eCommerce and media brands.Connect with Mohammed and Brad on LinkedIn. Get in touch with Mohammed at Nodus.io-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Nodus.io-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Today's episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You'll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Dylan Ander's talk from Elevar SummitBen Zettler websiteElevar + Klaviyo Tracking + Session Enrichment-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

We're back after a 2 week hiatus as we prepped for our Elevar Summit 2023! In this episode you'll hear 10 tips to ensure your conversion tracking is accurate throughout the Q4 holiday season + some quick suggestions to maximize site speed performance. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit Full ReplayPost Purchase Upsell TrackingCheckout Extensibility UpgradeKlaviyo Server-Side Tracking SetupGA4Realtime ReportTydo Free Analytics Audit-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Learn about the step by step tracking nuances of Shopify's new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit Shopify One Page CheckoutCheckout Extensibility -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:TydoConnect with Alex on LinkedIn-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

A special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis.To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:ga4realtime.com -- get your real time report createdTydoMediaauthentic-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion and Luxury brands such as Prive Revaux and Mother. You'll learn about brand vs direct marketing and measures taken to protect brand equity; how Jacob's team likes to seed influencers to maintain brand vision when you don't have full control, and Jacob's page by page CRO tips.  -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Sky Diamond Website-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis. Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elephant RoomGift Note-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from NorthbeamSignal Loss -- what it is and how it impacts marketers

Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Neilsen Norman Group (UX research)The Mom Test BookSurefoot websiteConnect with Laura on LinkedIn-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from NorthbeamSignal Loss -- what it is and how it impacts marketers

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Johan van de Werken thrives best at the sweet spot between data, business & technology.  Graduating with a philosophy degree from the University of Utrect, my guest started his career as a journalist for several Dutch publications, writing about everything from events and  pop culture to media, politics and economics. Around 2014 he switched from letters to numbers, working in CRO for several european ecommerce businesses. That led him to building dashboards and leveraging cloud platforms to turn raw data into usable marketing insights. Working at an analytics firm that exposed him to BigQuery, he thought about sharing  what he was learning. Seeing that the  domain GA4BigQuery.com was available, he registered it and started posting there as a side gig. It got noticed by Simo Ahava, the founder of Simmer. That led Johan the release of the GA4 and BigQuery course on their training platform. As we fast forward to 2023, GA4BigQuery is now a well-known resource for marketers. And its creator is now consulting full-time on data analytics under his own brand, Select Star.  Except for when he's having fun playing in a punk rock cover band. See Shownotes for all people and links mentioned in the episode.     

- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.Articles mentioned:Transformations in GTMDear Google Analytics 4Connect with Talia:LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletter

Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.comDear Google Analytics 4 article by Simo AhavaServer-Side Articles from Simo AhavaGA4 Discord CommunityGrowth Savvy WebsiteJoin the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.Connect with Magda on LinkedIn

Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding -- no GA4 talk on this episode. Instead you'll learn about what skills Simo thinks are critical for technical marketers today and how to apply within a D2C org. Plus you'll hear thoughts on where Webkit and the potential future of server-set cookies, identity management, and where this intersects with digital marketers on Shopify today. Simo also answered a few listener questions from Jenna @ Daasity, Mikko @ Woolman, Kayle Larkin, and Mani @ Digital Dames!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Team SimmerSimmer GTM SS CoursePodcast Episode -- 1st vs 3rd Party CookiesPodcast Episode -- Safari 16.4Connect with Simo on LinkedIn and Twitter-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out (including our new Klaviyo integration boost abandoned cart ROI!).

Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here

1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke5. Templates for tech docs: https://gitlab.com/tgdp/templates -- Hands-on templates to support you with writing docs. Occasionally new templates get added after they have been through a peer-review process. 6. The Good Docs project: https://thegooddocsproject.dev/community/ -- The Good Docs Project community. They also welcome people who just gotten started in the documentation and want to embark on the journey to becoming a tech writer. There's a good mix of novices and experienced writers, so you usually find good mentors. 7. Technical writing courses from Google: https://developers.google.com/tech-writing/overview -- These are great for people who need to write docs but don't want to become fully-fledged tech writers. 8. Season of Docs: https://developers.google.com/season-of-docs9. Tina's blogpost for Season of docs: https://opensource.googleblog.com/2023/02/kickstarting-your-tech-writing-career-with-open-source.html -- This should also have some wisdom nuggets in it for people who usually don't write docs.

Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelSubscribe to Analytics Mania Youtube ChannelFollow Julius on TwitterConnect with Julius on LinkedinFollow the Analytics Mania blog 

Episode resources:Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelFollow our amazing guest, Jeff Sauer, on Twitter or connect with him on Linkedin.Check out Data Driven U and sign-up for their newsletter and community.Also, take a look at Data Driven U YouTube Channel for tons of resources on digital marketing.

Resources for this episode:Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases.Javascript course by Dan Abramov: https://justjavascript.com/Connect with Doug Hall Follow Doug Hall on TwitterDoug Hall's medium (his articles are top-notch)Connect with Julien CoquetFollow Julien Coquet on TwitterJulien Coquet's blog

Episode goodies:Go to teamsimmer.com and use the code DEVIATE at checkout for 10% off of any individual course purchases.How Can I Put The Array.reduce() Method To Use In Technical Marketing? - blog postConnect with our guest, Jenn KunzCheck out 33 Sticks podcast: 33 TangentsThe video version of this podcastConnect with JulianaConnect with Simo

Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkoutThe Conference formerly known as Conversion HotelConnect with Ton WesselingMeasureSlackMind The Product SlackTest and Learn CommunitySuperweek Analytics SummitMeasureCamp HelsinkiConnect with Juliana and Simo

Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark EdmondsonGoogle Cloud Leader Exam - take this course for it from FreeCodeCampThe myth of non-technical marketer - articleTechnical Marketing Guide

All resources and the full transcript is available at https://bit.ly/3HGniHJ. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:48] Wind down [28:52] Outro [30:53] --- Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least." Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric" --- This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)... WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI. Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb. In other news Dan runs and Dara will (or has been?) drinking in the emerald isle! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab.

Bonjour à tous! Dans cet épisode de bannouze le podcast du marketing digital on va parler Tracking, plan de taggage, TMS bref les outils pour mesurer et analyser les performances de son site web. J'ai la chance de m'entretenir avec Romain Trublard de trackanalyse.com. Au sommaire de l'épisode « Le tracking, plan de taggage, Tag Manager vous allez tout comprendre » : C'est quoi le tracking ? L'impact de la fin des cookies Tiers, ITP, l'interdiction de GA par la CNIL Les erreurs les plus courantes Une petite méthodologie pour bien se lancer Voici les ressources citées dans le podcast : – Le blog d'Analytics Mania et la chaîne Youtube – Le blog de Measure School et la chaîne Youtube – Le blog de Simo Ahava

Fjärde avsnittet av fem som görs i samarbete med Conversionista där fem olika områden inom CRO utforskas. Både hur vi jobbar idag och hur vi kan komma att arbeta i framtiden. I det här avsnittet pratar jag med Max Hammarberg som är data quality expert om datakvalitet, vad det är och varför det är viktigt. Samt dess roll inom både marknadsföring och konverteringsoptimering idag. Och inte minst hur vi säkerställer att vi kan lita på vår data. Datakvalitet är ett område som vuxit starkt de senaste åren och har blivit allt viktigare efter GDPR, cookie-lagstiftning, Apples ITP och ATT samt tredjepartskakans utfasning. Det här är ett bra avsnitt för dig som vill förstå hur datakvalitet och hur det påverkar oss marknadsförare. Och jag är säker på att du kommer kunna ta med dig en massa nya insikter kring data, datakvalitet och var vi är på väg. Om gästen Max Hammarberg är data quality expert och en del av Data Quality-teamet på Conversionista i Stockholm. Där har han varit med och byggt upp teamet som nu består av 12 personer fokuserade på datakvalitet. Teamet arbetar med att hjälpa företag säkerställa att man har rätt typ av data av hög kvalitet för att göra det möjligt att fatta datadrivna beslut. Och arbeta effektivt med marknadsföring. En brygga mellan IT och marknadsteamet. Max har gedigen erfarenhet som webbanalytiker med en djup teknisk förståelse. Och han är en av Sveriges främsta experter på området. Om avsnittet Max och jag pratar i avsnittet om vad datakvalitet är, dess roll inom marknadsföring och varför det är ett så viktigt område idag. Samt varför det är grunden för att kunna arbeta datadrivet och ta datadrivna beslut. Han berättar bland annat om de sex KPI:er man kan använda för att bedöma datakvalitet, hur man använder dem och varför målet inte är att vara perfekt på alla. Max berättar också hur hans arbetsprocess ser ut när han tar sig an ett projekt. Och varför det är så viktigt att välja vilka datapunkter som är viktiga. Du får dessutom höra om: Datakvalitet inom marknadsföring idag Skillnaden mellan analytics och datakvalitet Hur man vet att man kan lita på sin data Problemet med att ha för mycket data Hur datakvalitet skapar högre trovärdighet Vad skiftet till Google Analytics 4 innebär Varför det är så viktigt att alliera sig med IT Plus en massa mer… Vi pratar också om vad den cookielösa framtiden kommer innebära för oss marknadsförare och hur den kommer påverka hur vi arbetar med marknadsföring. Max levererar även ett antal andra intressanta spaningar och mängder med bra insikter. Du hittar som vanligt länkar till allt vi nämnde här i poddinlägget. Plus ett antal extra länkar och en lista på webbanalysverktyg. Efter länkarna hittar du även tidsstämplar till olika sektioner i avsnittet. Länkar Max Hammarberg på LinkedIn Conversionista (webbsida) Conversionista (LinkedIn) Conversion Manager (utbildning) Google Analytics 4 (verktyg) Piwik Pro (verktyg) MixPanel (verktyg) Matomo (verktyg) Adobe Analytics (verktyg) Simo Ahava (blogg) Varför sitter vi lugnt i båten när omvärlden mobiliserar för en cookielös framtid? - IAB Sverige (artikel) Google Analytics and data transfers: how to make your analytics tool compliant with the GDPR - CNIL (artikel) Schrems II a summary – all you need to know - GDPR Summary (artikel) Tidsstämplar [3:40] Max inleder med att förklara vad datakvalitet är, och vad det inte är. Samt introducerar de sex KPI:erna man ofta pratar om kring datakvalitet. [6:54] Om hur man använder KPI:erna för att bedöma om man har hög eller låg datakvalitet. Och varför det inte är bra att sikta på att ha perfekt enligt alla 6. [8:04] Max förklarar hur han ser på skillnaden mellan analytics och datakvalitet. Och hur man har gjort uppdelningen på Conversionista. [10:34] Vilken roll han ser att datakvalitet har på företag idag och i arbetet med att bli datadriven.

Taking the path of least resistance can be incredibly tempting. After all, if a solution promises to fix all your business's problems, isn't it worth a try? In reality, clever tools and tactics never deliver the fix-all solutions they claim to offer. Only an understanding of how our work impacts that of others, fluid communication, and a willingness to learn can improve business operations in the long term. But in a world where ego reigns supreme, how do we make communication a priority and become less reliant on tools? Simply, how do we unf*ck this process?Join me, Siobhan Solberg, and my co-host Russell McAthy as we chat with Simmer founder and digital marketing consultant Simo Ahava about all things communication and control. We get into why better communication is the solution to siloed working, the importance of prioritizing collaboration over ego, and how the server-side model can help any company within the digital space get better control of their data flows.In this episode:Are businesses too reliant on tools that promise to cure the symptoms of their problems rather than identifying the prime mover that causes them?All problems come back to two people failing to communicate their plans effectively.Stereotypes, like slow IT teams delaying marketing innovation, hold us back: how do we move on from them?How do we communicate complicated ideas and concepts around improving collaboration to all the different audiences these issues affect?To improve inter-team collaboration, egos must be dropped, barriers to cooperation removed, and company-wide goals implemented to connect siloed teams.Improving communication within micro teams is relatively simple, but how can we implement great communication structures across a large and complex organization?Could adopting agile practices be the solution to siloed working?Do consultants and agencies worried about becoming redundant prioritize protecting their tools and tactics over taking their clients on journeys?What is the function of a digital marketing consultant: to launch great campaigns or to answer questions their clients didn't even know they were going to ask?What is server-side, and how can it help businesses control their data flows better?Browsers were previously intended to represent and protect the needs of the user. Why has this been turned upside down in recent years?What happens when businesses use server-side to try and circumvent data regulations?What GTM does well and why it should never be recommended as a blanket solution.Why it's a red flag when vendors market their tools as 100% privacy compliant.Do companies use the server-side model to distract from the real conversations they should be having about improving their operations?

Google bo v letu 2023 naredil absolutno tranzicijo iz Universal Analyticsa, ki ga nekateri klikamo že v miže, v Google Analytics 4, ki deluje po čisto drugi logiki. Z nami je Maša Crnkovič, vodilna slovenska strokovnjakinja na področju uporabniške izkušnje in analitike. Maša je pojasnila bistvene novosti ter delila številne prakične nasvete za podjetnike in marketinške strokovnjake. Povezave: https://si.linkedin.com/in/masacrnkovic https://twitter.com/crnkovicm Growth Hacking Slovenia: https://www.facebook.com/groups/1870456883232512/about/ Campaign URL Builder: https://ga-dev-tools.web.app/campaign-url-builder/ https://support.google.com/analytics/answer/11242841?hl=en#zippy=%2Cin-this-article Bralna priporočila: Web Analytics 2.0: http://www.webanalytics20.com/ Lean Analytics: https://leananalyticsbook.com/ How to Measure Anything: https://www.howtomeasureanything.com/ Simo Ahava's blog: https://www.simoahava.com/

Show Resources Here were the resources we covered in the episode: Data about cookies Browser fingerprinting Audience segmentation 1st party vs 3rd party cookies How Apple's ITP treats cookies Server side tracking with Google Ads Website demographics episode Sites the LAN shows up on NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript Are you prepared for the cookiepocalypse? We're going full prepper on this episode of the LinkedIn Ads Show. Come step down into our homemade bunker. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! If you haven't been living under a rock, then you've likely heard about the impending doom of the browser cookie. Well, a lot of what we do as digital marketers is dependent on cookies. So you may have asked yourself, how much of your work will be affected. The subject is highly technical, so we wanted to simplify it as much as possible for you, just in case you're not a JavaScript developer. I'm going to run you through the basics of what cookies actually are, and what's happening to them. Then we'll get to jump into the cookiepocalypse and how it's affecting LinkedIn Ads specifically. As a bit of a disclaimer here, I did do a lot of research for this episode. But as a favor to those of you who are highly technical, if I got anything wrong here or overlooked anything, please do reach out and I'd love the correction and insights. Credit where credit is due, this is an episode that was requested again by Mark Bissoni like the last one. So thanks, Mark for the great ideass. I think we have one more from you here in the can. First in the news, my apologies for missing last week's episode. Our company went on a retreat, and we went down to beautiful St. George Utah. It was like a four hour drive for us. We rented a really cool mansion that had its own arcade and theater and pool. And we even spent a day at the sand dunes in side by sides and on dirt bikes. All of that was way cool, but my favorite part about it was that because we're a remote team, and we talk a lot over zoom, we discovered that no amount of zoom calls can take the place of the effectiveness of an in person conversation. As an example, a group of us were just sitting at a table working, and a conversation naturally started up. The result of the conversation was after an hour, we got way more movement on our own sales and marketing strategy than we've made the whole past year on it. Our company meetings went very much the same way. We found opportunities that we never would have found over zoom. We set company team and individual goals. And the excitement from that was palpable. Between you and I, I didn't know if the investment in the retreat was going to be a worthwhile expense. But boy, now after having done it, I'm a huge believer in company retreats. If you listen to episode 67, that was all about the organic side of LinkedIn. I have some sad news, our guest Mark Williams, his dad just passed away. I heard from his podcast. So those of you who aren't following that, if you're connected to him reaching out and just passing your condolences could probably go a long way. There have been a couple of LinkedIn features that have been rolled out or are in the process of rolling out some good, some bad. Let's talk about the audience insights tool. We talked about this one in the news section of episode 57. It's a really cool feature where you can go in and look at any given matched audience. And LinkedIn will tell you in great detail about the audiences and what they like and what they're into and what makes them up. And this is a feature we've been really excited about. We got to play around with it a little bit in its alpha or its beta. And now it's fun to see it out in everyone's accounts. If you want to access it go to plan in your navigation instead of campaign manager, and then audiences and then you can click the checkbox next to any of those audiences and click insights, then it will take you to the Insights page. If it hasn't been rolled out to you yet. It should very shortly we've seen it in the vast majority of our accounts. A new update that we were not fans of, LinkedIn made some changes to how they calculate reach. One of our loyal listeners, Tom Tigwell from the UK, he reached out to me about it and said, "Hey, did you see what LinkedIn is doing with reach? Looks like they're sunsetting it." We posted about this on LinkedIn, and Jay Rathell, another one of our loyal listeners, he talked to his rep and clarified a few things. And LinkedIn's response here is actually really applicable to today's topic. He said, as a result of identity changes, we're making updates to reach and frequency metrics in the campaign manager tool. The current reach frequency, and cost per 1000 members reached metrics will be replaced with a one day, seven day, and 30 day averages for each. The key result for brand awareness campaigns will be updated to a seven day average reach. Honestly, because LinkedIn is talking about these being a result of identity changes. I don't see how that's the case. These were already metrics that were done behind the scenes in Lincoln's back end. None of that was actually exposed to us except for general like reach and frequency numbers. So I don't see how that has anything to do with it, but I would love to be corrected there. I will say the reach and frequency numbers really never made sense to me the way they were reported. So it's possible that they're correcting something that never really worked anyway. But even if they were working as planned, I'm not a fan of this change with these metrics being bucketed together into 30 day, seven day, and one day averages. Because I wonder if I set my time range to overlap two of those different buckets, does that mean that my numbers are going to be horribly misreported because it's just taking a chunk of averages. I don't know, this is something we're going to be still exploring quite a bit. But thanks to Tom and Jay for helping us discuss these topics. We also had some interesting occurrences happen in the last few weeks, where some of our campaigns would overspend their budget. So we had two different of our reps reach out to their LinkedIn reps to get an answer of why this happened. And the reps responded in a way that was really mind blowing. So here's what they said, what we ended up doing was in these campaigns, we would lower the budget mid day. And then they went ahead and spent the entire allotted budget from before. So when we asked these reps about what was happening, they said, daily budget changes are not updated in real time, because that could create a loophole in which advertisers could take advantage of the system. For example, an advertiser could set a daily budget of $1,000 at the campaign activation, and then get a massive amount of impressions and clicks, then a few hours later, the same advertiser would lower down the budget to $10, and only pay a fraction of what the ad has been served. In terms, this is by design. And you'd have to wait till the next day to see the new daily budget reflected in the back end. And that answer didn't seem correct to me. Because at any point, if you lowered your budget down, LinkedIn can see on the back end what your budget was, and what changed. So no one would be able to pull the wool over LinkedIn's eyes here, and claim that they should only be spending $10 a day for that campaign. But definitely we expect that when we make a bidding or a budget change, it should be reflected in real time. We asked that same rep for clarification. And they responded, "Let's remember that if an advertiser sets a high budget and or high bids, they are increasing subsequent delivery, and thus chances to receive clicks, conversely, preventing other advertisers who can't compete with that budget to win the auction and push their ads on the platform. This is why even if the first advertiser decides at the end of the day to decrease the budget to minimal cost, our system will still honor the initial budget set for that day." That answer didn't seem very correct either. Then another one of our account managers that this happened to one of their accounts, they launched new campaigns with a daily budget of $100, just as a placeholder. And then after they'd spent about $85, we knocked him down to a $33 daily budget, but then the campaign's just kept spending. So we lowered him down to $20, trying to slam those brakes on. And then by the end of the day, they'd spent $150, which is the original budget plus 50%, which LinkedIn is allowed to spend. But the fact that we had lowered that budget down during the day before that spent happened, that was a little bit crazy. We sent that to the account rep. And this is a different rep altogether, we got a similar response back, but it wasn't word for word. So we know this wasn't just a copy paste from LinkedIn. If this actually is the case, how the auction system works, this is a big deal for us. I would have expected LinkedIn to have some sort of a formal announcement about it. Because the way that it is right now, if you make any changes to your bids, or budgets during the day, they wouldn't actually kick in until midnight, UTC time that day, which could be many hours, if not, most of the day. As we were posting about this, a LinkedIn employee actually commented and said, this isn't how it's supposed to work. I'm gonna reach out to you, let's get those campaign IDs and we can investigate a little bit. So we are working with LinkedIn to figure this out. I hope this isn't the case. I hope our bids and budgets are actually done in real time, and that this was just a one off aberration. But I'm curious if any of you have experienced the same kind of thing too. It sounds like it might not be expected behavior, but we'll see. I want to highlight one review the user on Apple podcasts, Nosremetnarg, I hope I pronounced that right. I have no idea what that is. They said, "Such a great resource, the episode on AV testing." And then they had two minds blown emojis. Thanks so much for leaving that review. And for everyone else. If you haven't already, please do leave us a review. We put a whole lot of work and effort into releasing these podcast episodes. They're totally free. We don't get anything out of it. And so we hope that your fee in a way you can pay us back would be to go and leave a review. It would be sincerely appreciate it. And as a bonus, when you leave a review, I'm going to shout you out and feature you. 9:32 Okay, let's hop into our topic here, the cookie pocalypse. So to understand what's happening with the cookie pocalypse, we need to understand what a cookie is. And it's not very hard to understand. A cookie is just a little text file that a website will stick into your browser through JavaScript when you visit. Okay, so it's a little text file. But what does that text file potentially contain? Well, it contains a randomly generated and unique number that is used to recognize your computer and because As of that, since the website knows who it is that's communicating with, it makes things like online shopping and online banking totally possible. If you didn't have a cookie, if you added something to your shopping cart on an Ecommerce site, and then navigated to a new page, it wouldn't know it was still you and you'd lose whatever was in your cart. I think we can all agree that would be a really annoying user experience. 10:22 The cookie also contains the domain name of the website that actually created it. And a website can actually generate several cookies. It can also store things like user settings, such as your language preference, or special preferences, like how many items show up in a list when the page loads. For user experience, you definitely wouldn't want someone to have to come back and adjust that and change it every time they visit your website. So the cookie is going to help remember those things. The cookie file also is going to hold things like the time spent on the website, or individual sub pages, any data that you enter into forms, they can store as a cookie as well. So your email address, your name, your telephone number, maybe even the terms that you searched for on the site. And then quite a few other pieces of just normal metadata. Things like the expiration date of the cookie, and that kind of thing. So cookies were originally intended to be really helpful in just remembering you so that your user experience on websites was going to be better. And then analytics packages, like Omniture, which is now Adobe Analytics, and Google Analytics found that they could use the cookies to stitch activity together and follow the user journey. For instance, the analytics package can place a cookie on your browser when you arrive on the site. And then when you come back, it can report that you are a returning visitor, and then stitch both this session and the previous session together, since it now knows that these were the same person. So you're really building a profile about who someone is when they're visiting your website, even if you don't have them personally identified. And these were super helpful in stitching user behavior together over multiple sessions for things like your marketing automation system. So how this could work, let's say, and I'm a big fan of Les Miserables. So let's say we have user 24601. That's their unique identifier. They go to your website, and they look at an article. And then three months later, they come back and they look at another article. Well, your marketing automation system would know that this is the same person, because the first time that they came, you gave them a cookie. And then three months later, that cookie is still in their browser. And they can see oh, this is that same user. Then let's say two months later, they come back, they look at something else, and they fill out a form. Before that we only had users who for 601, we know that they visited two different pages. But now after they filled out a form, we've stitched that user together, we now know which two pages they've visited, as well as their name and email address that we collected from the forum. So now we're building this whole profile of which users on the website are more engaged than others. And if your sales team is looking for people to reach out to the engaged users are probably high on that list. And of course, ad platforms realize that they could retarget users based on their interactions with a website. So for instance, if I visit B to link.com, the LinkedIn pixel or the Insight tag it fires, and it's going to check to see if I have a cookie from LinkedIn.com. If it does, it's going to identify me as a LinkedIn member, which they know because they know which member that identifier represents. So then if be two links retargeting audience was set up within campaign manager to say anyone who visits the website, stick them into a retargeting audience, then it would add me. So then the next time I go to visit Linkedin.com, LinkedIn looks at the cookie, and it sees that I had visited B2Linked.com and understands that that should be in a retargeting audience, and then it can start serving me retargeting ads byB2Linked. And this is all really cool. I think the vast majority of people out there, even those who are really concerned with privacy, don't really have an issue with how this is all done. As it doesn't really feel like an invasion of privacy to me. It's more like just being able to cater a marketing experience to someone. But then you have cases where some really bad actors decided to exploit cookies in a way that took way too much data about users, and they even used it for invasive or unethical practices. And of course, when unethical behaviors happening, it's right for everyone to be up in arms and start creating legislation to shut it down. And I think it's important to understand that cookies were never meant to be the solution that they've become. They were created for things like remembering who someone is, but then they were co-opted later by marketing and other purposes, to try to do statistics and analysis that they were never really intended to do. So cookies have always been a little bit imprecise, a little bit problematic, but we've made do and there are two kinds of cookies. There's a first party cookie and a third party cookie. 14:52 So let's talk about the differences between those. First party cookies are highly trusted. When you're visiting a site that seit places a cookie in your browser. So for instance, if I go to LinkedIn.com, in my fresh browser, brand new installation, LinkedIn is going to put a cookie on my computer after I've logged in identifying me as AJ Wilcox, and associating that with my unique LinkedIn ID. That way, if I open up a different browser tab, it still knows it's me. Now this war on cookies is not directly targeting first party cookies. Although I believe that there are some casualties with this one that we'll go over. First party cookies only work on the website, which created them and they are considered essential cookies by data privacy laws. So this is great, because those of us who really appreciate the user experience that cookies provide, those are most often done with first party cookies. And we're likely not going to see anything changed there. But third party cookies are totally different. They're not nearly as trusted. This would be like if you visited B2Linked.com and then Linkedin.com placed a cookie in your browser. Which it can do because B2Linked has the LinkedIn insight tag installed. So technically, LinkedIn could do that they could place a third party cookie on your computer, when you're visiting our website. It's my understanding that third party cookies were mainly created for marketing and analytics. And so they started out innocent enough things like being able to just retarget you with certain ads, because you'd landed on a certain page before, I think most people would be okay with that kind of behavior. But then some really unethical marketers took it to the point of tracking users without their consent across the whole web, they can personally identify you, they can sell that information to data aggregators, and use it however they wish. And then really bad actors have even used third party cookies, to steal your identity to hijack your browser fill your newsfeed with propaganda, and all those things that maybe many of us remember spyware, adware that would infect your browser. So the war against cookies is really a war against third party cookies. You've always been able to go and clear your cookies, which is something I would do, if I were ever inundated by a certain kind of ad that I just didn't want to see anymore, I would jump into my browser and delete that cookie or just delete all my cookies. You can also serve in incognito mode, because that's not going to store the cookie past when you close that session. And the vast majority of browsers now have a mode called Do Not Track that you can turn on and it's just going to throw the cookies away. 17:22 All right, so then we have the cookiepocalypse. And this all originated from Apple. Because obviously, there's no reason for Google or Facebook to enforce privacy around cookies, because both of them own ad platforms that rely heavily on cookies. Also, Google owns Chrome, which means it can technically gather any behavioral data it wants, although Google claims to keep it very sparse on the collection of personally identifiable information in the browser. So those two brands highly invested in cookies. But then you have Apple who has no dog in this fight whatsoever, because it doesn't have an ad platform or a retargeting solution. So they took the angle of deciding to step up and become the consumer watchdog, your privacy guardian, and it's definitely good branding. If I were on Apple's team, I definitely would have been proud of this idea, too. But it definitely stepped on a lot of toes. Google, Facebook, and all pretty much digital marketing platforms around the world were all negatively affected here, the technology that they run on was under attack. So the way this worked is when Apple released the iOS 14 update the Safari browser, which is the main browser that all Apple devices use, it used something called ITP, or intelligent tracking prevention, to basically stop storing third party cookies. And in my opinion, this wasn't a huge deal, because so many people on Apple devices actually don't use Safari, they use the Chrome browser. So I didn't expect to see a ton of data loss. But then when Apple released the update for iOS 14.5, when it did was at the operating system level, it stopped storing third party cookies. So no matter which browser you are using, whether it's Safari, or Chrome or anything else, it would just block the third party cookies from being stored, regardless of the settings that you had in your browser. They were all overruled. So now any Apple device that's an iPhone and iPad, your MacBook Pro, would essentially stop providing accurate reporting data inside of analytics. And this is crazy because at least in the US, Apple traffic represents about half of all the traffic. So it's absolutely huge the effect that it has. And that's the reason that we're calling it the cookie pocalypse. That put a lot of pressure on all the other tech companies because they don't want to be seen as trying to take advantage of someone's privacy. So they all felt the need to follow suit. Mozilla Firefox was right behind positioning itself as the privacy first browser. And I'm fairly certain that this was the first browser to set up the ability to change it to a Do Not Track setting that told websites not to track the user. That eventually became the default. So then we lost tracking for Firefox users as well, regardless of which device they were using, if they were on a Windows or Android or whatever. Then Google Chrome stepped forward and did something that I was not expecting, back in January of 2020, it announced that it would block third party cookies by 2022. But then, in June of 2021, they delayed it until mid 2023, which is good because it's 2022 right now at the time of recording, and we still have a little while. And if you had asked me a couple years ago, I predicted that because Microsoft has become such an advocate for user privacy, that Microsoft Edge would have beaten Google to the announcement. But I never saw an announcement like that. And I think I figured out why I'm fairly certain that the Microsoft Edge browser runs off of the architecture called chromium, which as you guess it is the architecture of Google Chrome. So basically, Microsoft Edge, as soon as Google Chrome makes this change, Edge would follow suit automatically. And I'm obviously overgeneralizing what's happening here, because with Apple's logic of intelligent tracking prevention, it can decide whether to block a cookie or to accept it just based off of their own intelligence. So my understanding is that no cookie is really safe. ITP inside of Apple, or the logic within any browser can decide whether to block a first party cookie, or it could even on rare occasions, decide to keep a third party cookie. So if you run a website, one of the things that you can do to make your cookie more likely to persist is have a login on your site, since a user who logs into your site and gets a first party cookie to remember that. So the next time they come back, they don't have to enter their username and password for the 30th time is really helpful to users. And so Apple and all the browsers are going to be a lot more likely to keep that cookie because it represents being behind a login, which is already showing a lot of trust. I have an article down in the show notes that has a great breakdown of the logic that Apple's ITP takes with cookies, and you can go and compare that it's from a site called cookie saver.io. So here's a quick sponsor break, and then we'll dive into what this means for us as digital marketers. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 22:19 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing return on investment while minimizing your costs. Our methodology includes building and executing LinkedIn Ads strategies, customized to your unique needs, and tailored to the way that B2B customers buy today. Over the last 11 years, we've worked with many of LinkedIn's largest spending advertisers. We've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2Linkedin.com/apply. We'd absolutely love to get to work with you. 23:08 Alright, let's jump into how this all applies to LinkedIn advertisers. There are a whole bunch of different marketing solutions that are affected by this. First off, I think we need to talk about analytics. You may have noticed that Google Analytics came out with GA 4 in pretty peculiar timing. It would have been really easy for Google to say because of what Apple's doing, we blame them. We're now trying to find a way around it with a new analytics platform. But Google took the high road, they don't blame Apple publicly. They just shared that they're building from the ground up because the old one had become a Frankenstein's monster. My guess is though, that GA 4 is very much connected to analytics and user tracking through a cookieless kind of world. What about conversion tracking, probably every ad platform you use has a conversion tracking element to it. The way this works with LinkedIn is that when you have the insight tag installed on every page of your website, when the visitor comes after clicking on an ad, it places a cookie in that user's browser. And that cookie identifies you as the same person who just clicked an ad on Linkedin.com. And now you're on another site. So when that user now visits a page of your website that is set up to fire a conversion, LinkedIn sees that user journey that this is the same person who recently clicked on an a, LinkedIn knows which ad, and then registers a conversion for that ad and that campaign, all within campaign manager. My understanding is that LinkedIn has converted all of its cookies from a third party cookie to a first party cookie, meaning it should persist and be respected a lot more. I don't know the technicality of how this works or why it works, but it sure sounds great. So it seems to me that if this is now a first party cookie, and even Apple devices have a cookie duration of seven days, that conversion tracking shouldn't be too badly affected. Even inside of a Safari browser. or someone can still click from ad to landing page to a thank you page and still have that all reported back to LinkedIn. That being said, we have seen a significant variation in click conversions reported in campaign manager versus the actual form fills that we find within the CRM. I love to hear if you guys are seeing the same thing with conversions in campaign manager being under reported, I know that LinkedIn is working on solutions behind the scenes trying to bridge that gap. But if what we're seeing right now is all Apple devices and we're seeing in effect, when Chrome stops accepting third party cookies in 2023, looks like midyear, we'll probably end up seeing twice the impact. So I can't overstate the importance of making sure that your form data is all flowing into your CRM because really, who cares about what the conversions number is inside the ad platform, if you have an actual record in your CRM with a name and an email. That's the only way as far as I'm concerned to make sure that you have 100% accurate way of tracking conversions. 26:02 Then we have retargeting solutions. LinkedIn is web retargeting is 100% reliant on cookies in your browser. So once third party cookies are gone without further development, I just don't see the technology even still working. I haven't heard anything from LinkedIn on this. And I do hope they're working on a variant that will live past 2023. But it's a little scary to me right now looking at the future of LinkedIn is website retargeting solution. So even if the LinkedIn insight tag places a first party cookie for retargeting purposes, I'm still not sure it can be reliably recognized for retargeting when they come back to LinkedIn, especially if it's outside of Apple's seven day cookie persistence window. What about the LinkedIn Audience Network? Well, the LinkedIn Audience Network or LAN, as they refer to it internally at LinkedIn, it's the ability to show your sponsored content ads to very specific users, even when they're not on Linkedin.com. So LinkedIn has a network of over 1000 really high quality sites and apps that it can show members ads on, it's great, and I highly recommend it. And if you remember from Episode 22, we talked about which sites and apps that LinkedIn Audience Network actually can reach. While I don't recommend the Audience Network on either Google or Facebook, I love it on LinkedIn. So the way that the LinkedIn Audience Network works from my understanding is that when you're logged in to linkedin.com, so obviously LinkedIn knows who you are, it places an identifier cookie in your browser. And then when you visit one of those partner sites, LinkedIn has a script on that page to check the LinkedIn cookie and see if there are any advertisers who are specifically wanting to target you. And then your inventory enters the auction for advertisers to target you. My thought is that this is negatively going to be impacted by the cookie pocalypse. But I'm just not sure how much it's being affected by it. I'm guessing that the LinkedIn cookie, even if it is first party, probably won't be able to reliably be read by those partner sites. Or if they can read that cookie, the first party cookie would be gone after seven days, if this isn't an active LinkedIn user who's logging in at least every seven days. So if that stops working, that would truly be sad. 28:10 Another one is that website demographics. We talked all about this one on episode 54. But one of the little appreciated features of LinkedIn is the free website demographics that you get just by putting the Insight tag on your website and letting it run. I actually call it LinkedIn analytics, because it's so similar to that of like Google Analytics, or Facebook analytics. What it does is it shows the professional makeup of those who are visiting your website. From my understanding, this works by the LinkedIn member having their Linkedin.com cookie in the browser, which is identifying who they are. And then your insight tag on your website, inspects that cookie, and then reports it back to LinkedIn, who you are. And because of privacy, obviously, they're not going to expose that to you, but they will aggregate that behind the scenes to show you general information about the different job titles who are interacting with your website, or which companies are coming the most often are the levels of seniority, etc. There's like nine different reports in there. And similar to LinkedIn, Audience Network and retargeting and any other products that relies on the LinkedIn insight tag and browser cookies, I don't know what the effect will be, but I'm guessing it's going to be significantly adversely affecting each of those products. And they may not be useful after like mid 2023. Since I love this product, I really do hope that LinkedIn finds a way to make it continue past the cookiepocalypse. 29:35 So now that I've totally scared you. Let's talk about the different actions that you can take in preparation for the cookiepocalypse. Remember I told you we were going to be full prepper on this episode. Get that tinfoil hat ready. Jump on down in the bunker. My first recommendation is around LinkedIn website retargeting. I'm predicting that after 2023 LinkedIn's website retargeting feature won't be nearly as reliable, but what that means If you want to take advantage of it now while we have it. I haven't been very bullish on LinkedIn's website retargeting in the past, just because it's weaker than other solutions. But boy, it's really capable of producing lower cost traffic on LinkedIn, and continuing to tell a segmented story. So I'm definitely a fan of it. Use it while you've got it. But in addition to that, LinkedIn has all of these event based retargeting features that happens just for those who are on the platform. And these have nothing to do with cookies, every action that someone takes on Linkedin.com. LinkedIn knows who they are and what action they took. So it's just keeping track on the backend. So I would highly recommend take advantage of things like single image ad interaction retargeting, or 25% video viewers, or form retargeting company page visits. If they're interested in a LinkedIn event, really anything you can take advantage of there. In the past, I've always recommended using Google and Facebook's retargeting features. And that certainly isn't changing here. Google and Facebook are by far the most advanced ad platforms on the planet. So I'm not sure how their tech is going to keep working. But if anyone is going to have a retargeting solution that works, it's going to be theirs. So definitely set up LinkedIn website retargeting, but also have Facebook and Google's as well. And then all your platforms can all hold hands and sing Kumbaya around the fire. You may notice that this is going to shrink the size of your audiences on LinkedIn from your retargeting campaigns. So you may find that you have to combine retargeting audiences just to get large enough list sizes. This obviously isn't great. But combining multiple lists is much better than just having retargeting audiences that won't run. If you've never paid attention to it, go check out website demographics now. If you have the LinkedIn insight tag installed, you've already got this make use of it. Now while the sun is shining. Because after cookiepocalypse is over, we don't know if this is still going to work. Similarly, use LinkedIn Audience Network in your sponsored content campaigns as much as possible before it may go away. Like I mentioned before, CRM tracking from your LinkedIn Ads is critical. If you don't have form fields coming from your LinkedIn ads being passed into your CRM with UTM parameters or other tracking parameters, informing you where those leads came from which ad they clicked, etc, you need to stop the presses right now and go get that set up. That is table stakes. There's another awesome feature on LinkedIn that isn't going to be affected by cookies going away. And that is the list uploads feature. You can always upload lists of individuals or company names for targeting or for exclusion back into LinkedIn. So make sure you are building your lists. When you own someone's email address, you can then do a lot with it, you can upload it into so many different ad platforms, as well as email them through your marketing automation solution. So build those lists, own that data. Because if you're just using LinkedIn targeting, you'll pay dearly, and you're just building on rented land. But there's so much more you can do if you actually own that data. 33:07 So let's get really technical. Here again, let's talk about the different alternatives to cookies that people are figuring out. One that I'm hearing a lot of advanced Facebook and Google advertisers doing is called server side tracking. There's a cool article all about this that we've linked to in the show notes by a site called Magic X. Sometimes it's called server to server or S to S, it works by cutting the user's browser completely out of the picture. Instead, the ad platform either Facebook or Google, in this case, it's going to cooperate right with your website's web server. It's capturing info about the user session directly from the server. So the ad platform, it's going to assign a unique identifier, because Facebook obviously knows exactly who you are. So they can link your identifier and your identity on their side. And then your website's server is going to receive that identifier and send information back to Facebook about the pages that it loaded during that session. And then when a conversion occurs, Facebook receives it right through its API. So there's no need to check the user's cookies in their browser or anything like that. This is the solution that the largest advertisers are using now. And there's a marketer by the name of Simo Ahava that I have great respect for. If you're running Google ads, there's an awesome article by him all about how to set up serverside tagging and tracking with Google ads inside of Google Tag Manager. So that's down in the show notes below at simoahava.com. Simo, if you're listening, huge fan. There's also another technology called fingerprinting. And again, really cool article about fingerprinting down in the show notes below. This one is by pixelprivacy.com, but fingerprinting works by the website creating a profile around each browser that's accessing this profile. It's a combination of your browser type, your browser version, your operating system, which plugins you have enabled, your timezone, language, screen resolution, and potentially a bunch of other active settings. And you might think that packaging this up is all pretty generic. But when you realize that any specific combination of all these browser elements is only going to occur about one in every 286,000 browsers, you can see how you might be able to consider it reliable as a marketer. And that's just the information about the browser to identify a user. So you can imagine a business could combine the browser fingerprint with its own data about you. So let's say that you fill out a form, they can then combine that data with now your name and email address, and then they can place you into some sort of a behavioral segment that they could follow up with. I don't hear a whole lot about fingerprinting. So it's possible that fingerprinting is even one of the things that server side tracking is using. But I don't know, that's a little past my paygrade. I do know that under GDPR, browser fingerprinting isn't illegal, at least not yet. So this is something that people are doing. I think server side tracking is so cool. I really wish we could do it on LinkedIn. So I hope LinkedIn releases a version of server side tracking that us LinkedIn advertisers can use. Bonus points if it makes the audience Network website demographics and retargeting more accurate. All right, I've got the episode resources party coming right up. So stick around. 36:25 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 36:36 All right, like we talked about here in the episode, there's an article by ionos.com all about what cookies are. There's the pixelprivacy.com article all about browser fingerprinting. There's a termly.io article all about first party versus third party cookies. There's the cookiesaver.io article all about how Apple's intelligent tracking prevention treats cookies. So if you're a site owner who deals with cookies, that's a great one to read. There's of course, the Simo Ahava article all about server side tracking with Google ads. And then we mentioned a few episodes, there's the website demographics episode, Episode 54, that you'll definitely want to check out if you haven't already. And then episode 22, we talk about all the different sites and apps that LinkedIn Audience Network can show up on. If you or anyone you know, is looking to learn more about LinkedIn Ads, point them towards the course that I did with LinkedIn Learning. It's of course linked to here in the show notes below and it's by far the least expensive and the most in depth course out there. If you're not already, subscribe to this podcast, if this was great info and you want to hear more geekiness about LinkedIn Ads in the future, hit that subscribe button. And then like I talked about before, please do rate and review the podcast. It makes a huge difference to me and I would be personally very grateful. If you have any corrections for us or suggestions for other episodes, or even feedback about the show, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4, or export historic data from UA when the time comes. Google documentation on the data retention setting - https://bit.ly/3yvEZok. Simo Ahava's four custom dimensions for UA to improve data collection and be able to export all raw data - https://bit.ly/3sEwNPI. In other news, Dan gets musical and Dara goes all dandy! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3I2xdph. The post #43 What is data retention in GA? appeared first on Measurelab.

Sämre datakvalitet, utvecklingen kring privacy-regler och hantering av cookies har de senaste åren skapat problem för oss marknadsförare. Det pratas därför allt mer om att hantera spårning server-side och såväl fördelar som möjligheter det ger. För att lära mig mer om det så bjöd jag in Anton Gezelius från byrån Ctrl Digital. Det är mycket som ligger bakom den här utvecklingen. Som marknadsförare så har Apples Intelligent Tracking Prevention påverkat vår datakvalitet i stor utsträckning och lägg till adblockers, utfasning av tredjepartskakor samt regler kring consent och cookie-hantering. Plus GDPR, compliance-krav och hårdare privacy-regler rent generellt. Men det finns sätt att minska effekterna av detta och samtidigt uppfylla regler och krav på ett bättre sätt. Och med system som Google Tag Manager Server finns det tekniska förutsättningar att göra det även för mindre företag. När man pratar spårning server-side så handlar det framförallt om att angripa problemet med sämre datakvalitet samt compliance och privacy. Men också om att minska beroendet av cookies och förbättra IT-säkerhet. Om gästen Anton Gezelius är head of measurement och partner på Ctrl Digital. Han har lång erfarenhet både som marknadsförare och analytiker där han på senare år framförallt har specialiserat sig på teknisk implementation och dataarkitektur. Ctrl Digital är det man kallar en cloud marketing agency där man använder maskininlärning och molntjänster för att hjälpa företag att växa. Man är idag 12 personer och Anton leder ett team av digitala analytiker, analytics engineers och data scientists. Om avsnittet Anton och jag pratar i avsnittet om hantering av spårning server-side och vad vi marknadsförare behöver ha koll på kring det. Han förklarar bland annat vad det innebär i praktiken och som skiljer mellan client-side och server-side. Samt hur Google Tag Manager Server kan hjälpa oss. Du får dessutom höra om: De främsta fördelarna och möjligheterna Däribland hur det kan förbättra datakvalitet Nackdelar och vanliga fallgropar han ser Vad många missförstår kring tekniken Om alla borde satsa på server-side Vad som krävs rent tekniskt för det Och hur man kommer igång på ett bra sätt Samt en massa mer… Ett riktigt praktiskt avsnitt om server-side och server-side tagging. Anton delar många konkreta tips för att lyckas med det och undvika vanliga misstag han ser. Du hittar som vanligt länkar till allt vi nämnde här i poddinlägget. Anton har bland annat satt samman ett antal länkar till bra artiklar och resurser om server-side tagging, Google Tag Manager Server samt hur man implementerar det. Men också bra resurser kring Facebook Conversion API och Googles Enhanced Conversions. Och efter länkarna hittar du tidsstämplar till olika sektioner i avsnittet. Länkar Anton Gezelius på LinkedIn Ctrl Digital webbsida Ctrl Digital på LinkedIn Marketing in a Cookie-less World - Ctrl Digital (artikel) Server-side Tagging - Ctrl Digital (artikel) Bring performance and privacy together with Server-Side Tagging - Google (artikel) Officiell dokumentation för server-side tagging - Google (resurs) Server-side tagging in Google Tag Manager - Simo Ahava (artikel) Introduction to Google Tag Manager Server-side Tagging - Analytics Mania (artikel) About Conversions API - Meta (artikel) About enhanced conversions - Google (artikel) Facebook Conversion API using GA4 web tags and a GTM server - Simo Ahava (artikel) Segment (plattform) Tealium (plattform) Tidsstämplar [4:18] Skillnaderna mellan client-side och server-side. Samt vad det innebär i praktiken att hantera spårning server-side och vad marknadsförare behöver veta om det. [8:10] Om framtiden för cookies och om server-side är en lösning för det. Och hur intresset för den här typen av lösningar är just nu. [12:07] Fördelarna med att hantera spårning server-side. Allt från datakvalitet och livslängd på kakor t...

Connect and learn more about Simo Ahava.TwitterHis blogHis courses: Team SimmerMeasure Slack chat community (waiting time is 2-3 months)8-bit SheepPlease do not connect with Simo on Linkedin.If you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.

Our second podcast episode is here and we are excited for you to take a listen.In this episode Matz Lukmani, Product Lead - Analytics & Attribution at Google, interviews Simo Ahava, an analytics developer, consultant and a well respected thought leader in the field of Analytics. Hear what's top of Simo's mind when consulting clients in 2022 and learn some Google Analytics best practices from an expert.

This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels. Check out Simo Ahava's post on the best practice (and recommended) Custom Dimensions you should set up in Universal Analytics asap - https://bit.ly/3sEwNPI. Here a nice picture of a happy red car :) - https://bit.ly/3hCNJzY. Check out Dan's new blog Danalaytics and sign up the the mailing list to get his new posts as soon as they are published - https://bit.ly/3CbhBga. In other news, Dan gets blogging and Dara goes classical! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb. - Dara - https://bit.ly/3vzV0bO. - Measurelab - https://bit.ly/3Ka513y. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3hzjd9V. The post #29 Can you track offline marketing in GA? appeared first on Measurelab.

In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field. The post TMH #13: Take Care Of Your Expertise with Simo Ahava appeared first on Simmer.

On Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization”Simo is a highly regarded educator in the world of marketing and data. He's taught courses on CXL on Google Tag Manager, analytics, and more.He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data awareness across your organization.We also discuss:Benefits and detriments of server-side tracking Google Tag Manager, consent, and online privacyPotential website performance improvements using server-side tagging

In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it. The post TMH #12: Missing Motivation with Simo Ahava appeared first on Simmer.

In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies, The post TMH #10: Communication Struggles with Simo Ahava appeared first on Simmer.

Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like. The post TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava appeared first on Simmer.

That's a wrap for season one! Thank you to all of the guests that have appears on season one of Search with Candour: Will Critchlow, Nathan Lomax, Emily Brady, Alex Holiman, Gianna Brachetti-Truskawa, Sophie Brannon, Bille Geena, Joe Lenton, Daniel Foley Carter, Dixon Jones, Dom Hodgeson, Jason Barnard, Judith Lewis, Chris Green, Simo Ahava, Krista Seiden, Mordy Oberstein, Roman Sadowski, Lily Ray, Areej AbuAli, Patrick Hathaway, Dawn Anderson, Andrew Optimsey, James Brockbank, Dan Taylor, Kristina Azarenko, Luke Carthy, Kevin Indig, Natalie Mott, Seb Atkinson, Aleyda Solis, Steven van Vessum, Sean Clark, Michael Curtis, Lexi Mills, Andrew Smith, Tom Haczewski. We'll join you for season 2 in early 2022, where Mark Williams-Cook will be joined by co-host Jack Chambers.

Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care. The post TMH #7: Browser Tracking Protections with Simo Ahava appeared first on Simmer.

This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them. Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP. View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu. Important view filters to use from Benjamin Mangold - https://bit.ly/3zWBp4R. In other news, Dan plays more games and Dara goes campervanning! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #8: The 15 minute GA audit appeared first on Measurelab.

In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter. The post TMH #6: Web Browsers with Simo Ahava appeared first on Simmer.

I förra avsnittet pratade David Jurelius om allt som behöver finnas på plats innan experimenteringen börjar. Vi pratar om tracking, problem med cookie-döden, ITP, olika enheter och plattformar. I det här avsnittet fortsätter samtalet och vi fokuserar på själva teamet som jobbar med att samla in datan och vilka olika typer av roller och kompetenser som behövs. Hur stort team behövs och och vilka kompetenser behövs för att samla datan och hålla datan ren? Ju fler plattformar organisationen har, desto fler analytiker behövs det. Det behövs också olika sorters analytiker. David räknar upp några olika typer av roller som behövs för att samla och analysera data: Analytics Engineer: har koll på tekniken så att datan kan samlas in på rätt sätt från olika plattformar. Här behövs någon som har koll på hur de olika plattformarna (iOS, Android, Samsung TV, Apple TV, Webbapp etc) tillåter att datan samlas och håller sig uppdaterad med utvecklingen. Kunde tidigare kallas för teknisk digital analytiker. Data Engineer: ser till att data samlas in korrekt från många olika system i ett datakluster så att det går att göra någonting med den. Exempelvis data från CRM, point of sale, betalssystem och affärssystem ska samlas. Digital Analytist / Business Intelligence Analyst: använder datan till för att få ut insikter från den. Data Scientist: fokuserar på att bygga statistiska modeller eller machine learning-modeller. Product Owner: politikern. Den som känner organisationen riktigt väl och vet vem vi ska prata med för att prioritera mätning. När det finns många olika plattformar behöver någon ha koll på hur mätning ska ske i olika plattformar. Kommunicera med organisationen och gör det lätt för dem att höra av sig till er om frågor kring mätning. Bemöt alla frågor fort, då känner de sig sedda och känner att det här teamet bryr sig om mig och ser mig. Tiden är förbi då man kunde gå in i Google Analytics lite snabbt och få ut ett svar. Datan är för komplicerad när det inte bara finns en enda webbplats. En person som kommer och säger “Hej jag vill ha tillgång till Google Analytics, jag är ganska duktig, jag fixar det!” kommer inte få tillgång till Google Analytics. Den personen vet inte vad den tar fram för data från Google Analytics och hur den ska tolka och använda den datan, och risken finns att den sprider osanningar i organisationen. David pratar om vikten av att ha tillgång till tydlig dokumentation. Google Analytics har en bra dokumentation. Men så fort du börjar samla in datan själv behövs en tydlig dokumentation så att alla kan förstå hur och vad som samlas in. En grej som Jasmin tar med sig är att det verkligen behövs många olika kompetenser för att få analysen att funka. Tiden är förbi när det var en one man show att samla och analysera datan. Det är en team effort! Simo Ahava skriver ofta om nya uppdateringar och förändringar inom technical marketing på sin blogg https://www.simoahava.com/ Google Analytics dokumentation https://developers.google.com/analytics Företag vi nämner: Spotify, Lime, Voi, Mathem, Coop, TV4, C More --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadrivet/message

In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including: - What are the best new features in GA4? - How does GA4 handle cookieless users? - How is GA4 using AI to help marketers? - What are some alternatives to GA4? - Why is GA4 more "user-centric"? - How is the new event model different? - Will we still be able to get the same segmentation insight? - Will users be forced onto GA4 eventually? You can get the full transcription and links to resources at https://search.withcandour.co.uk

Shownotes: www.cro.cafe/podcast/analytics-experimentation-personalization-browsers-privacy-simo-ahavaPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl Sitespect: sitespect.com

Phil’s guest on this episode of the IT Career Energizer podcast is Simo Ahava. He is a recognised expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing and reporting.   His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields.   He is also a partner and co-founder at 8-bit-sheep, a prolific blogger and an experienced conference speaker.   In this episode, Phil and Simo Ahava discuss how helping others sharpens your skills and keeps you in touch with the fundamentals. They also talk about how compromising your personal values usually have a negative impact on your career.   Simo also shares how to prepare for entrepreneurship and when to make the switch from being an employee.   KEY TAKEAWAYS: (4.36) TOP CAREER TIP Find a community around a topic you are good at or would like to become good at. Share, guide and be proactive in that community.   You will gain a reputation for being altruistic. This in itself comes with a big payback but helping others will also enable you to stay proficient and appreciate the importance of the fundamentals. In the podcast, Simo shares a hidden benefit of doing this.   (7.01) WORST CAREER MOMENT When Simo first started public speaking, he felt he needed to get some experience under his belt. As a result, he took on work that he now regrets doing.   The problems were interesting. But he was working for payday loan and alternative medicine companies. Both are industries he is extremely ambivalent about. Worse, looking back, he now realises that working for them was completely unnecessary.   (10.06) CAREER HIGHLIGHT Becoming an entrepreneur instead of being an employee. At the time he made the move, he was scared out of his pants. Fortunately, it has turned out to be a great journey.   Partly because he had put a lot of hard work into his career before making the move. Building a good reputation and a strong network. In the podcast, Simo explains how he prepared himself for becoming an entrepreneur.   (13.14) THE FUTURE OF CAREERS IN I.T The fact that there will always be a new technological challenge to surmount excites Simo. There is a lot going on in virtually every field, especially quantum computing, IoT, AR, VR, AI, electric cars and autonomous vehicles. With this constantly developing blue ocean of possibilities in front of us, there will be challenges. The fact we are facing some huge problems like climate change adds even more. What is exciting is that we have the potential to solve these with computation or technology.   (16.40) THE REVEAL What first attracted you to a career in I.T.? – The opportunity to turn his hobby into a profession. What’s the best career advice you received? – As soon as you feel you cannot learn anything else, it is time to move on. What’s the worst career advice you received? – Work hard, maybe in 5 years you will be promoted to management. What would you do if you started your career now? – Simo would work towards becoming an entrepreneur faster. What are your current career objectives? – Becoming a more effective problem solver by learning even more skills. What’s your number one non-technical skill? – Blogging has opened far more doors than anything else he has done. How do you keep your own career energized? – Having a healthy life. A happy family, hobbies, friends and enjoying other activities all of gives him energy. What do you do away from technology? – Simo plays board games, cooks, plays guitar and the ukulele. He loves spending time with his family.   (20.53) FINAL CAREER TIP Help others. It is a really effective way to hone your own skills. You can do this in all kinds of communities, including those that cater to the tools you use. Opportunities are everywhere.   BEST MOMENTS (4.50) – Simo - “Find a community for a topic you are proficient at and help others to sharpen your skills and gain a good reputation.” (8.28) – Simo - “Choosing profit over your personal values is never a good idea. It leads to regrets that stay with you.” (14.21) – Simo - “A career in IT could mean that you’re actively and proactively taking part in solving some of the world´s biggest problems.” (17.04) – Simo - “When you feel you can't learn anything new in your current position, it is time to move on.” (19.27) – Simo - “I attribute 95% of my current career success and trajectory to my blog.”   ABOUT THE HOST – PHIL BURGESS Phil Burgess is an independent IT consultant who has spent the last 20 years helping organisations to design, develop and implement software solutions.  Phil has always had an interest in helping others to develop and advance their careers.  And in 2017 Phil started the I.T. Career Energizer podcast to try to help as many people as possible to learn from the career advice and experiences of those that have been, and still are, on that same career journey.   CONTACT THE HOST – PHIL BURGESS Phil can be contacted through the following Social Media platforms:   Twitter: https://twitter.com/philtechcareer LinkedIn: https://uk.linkedin.com/in/philburgess Facebook: https://facebook.com/philtechcareer Instagram: https://instagram.com/philtechcareer Website: https://itcareerenergizer.com/contact   Phil is also reachable by email at phil@itcareerenergizer.com and via the podcast’s website, https://itcareerenergizer.com Join the I.T. Career Energizer Community on Facebook - https://www.facebook.com/groups/ITCareerEnergizer   ABOUT THE GUEST – SIMO AHAVA Simo Ahava is a recognised expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing and reporting.   His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields.   He is also a partner and co-founder at 8-bit-sheep, a prolific blogger and an experienced conference speaker.   CONTACT THE GUEST – SIMO AHAVA Simo Ahava can be contacted through the following Social Media platforms:   Twitter: https://twitter.com/SimoAhava LinkedIn: http://fi.linkedin.com/in/simoahava Website: https://simoahava.com    

In this week's episode of Growth Interviews, we invite you to join our conversation with Simo Ahava, partner and Senior Data Advocate at 8-bit-sheep, helping with strategy, transformation, enterprise innovation, tech, user experience and metrics. Simo Ahava has also been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014, to improve the entire “life cycle” of data collection, processing, and reporting. Most often, he writes on his blog about web analytics, but also about digital marketing, more specifically SEO, web development and working with the Google Cloud Platform. He believes in the power of data and technology. He is also a strong advocate for altruistic knowledge sharing. The best takeaways: The most probable misuse of data in marketingWhat is fixable and not in the misuse of corrupt dataShould web tracking be blocked?Anomaly detection - the next best thing in machine learning Podcast Notes: Simo Ahava: All data is corrupt. What to do about it? All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Welcome back to another episode!Ever since I started using Google Tag Manager I’d always end up on Simo Ahava’s blog and as with many people, his work became the first port of call when trying to figure something GTM related out. If you haven’t heard of Simo before, he’s the world’s foremost expert in Google Tag Manager and analytics. Beyond his consulting work and the blog, Simo also runs development agency 8-bit-sheep based in Helsinki, Finland.Having followed and read his work for years it was a real pleasure to sit down and chat about all things analytics and tag manager. What transpired was an excellent conversation about not only the need for accurate data, but more so about how teams and organisations need to look at improving communication between silos to better their approach to analytics. If you’re working as a contractor, agency side or on an in-house team – there are so many great nuggets within this conversation and hopefully you’ll enjoy it just as much as I did putting it together.What this episode covers:- Simo’s background and how his blog has grown- Typical analytics issues organisations face- Team structures to maximise the use of analytics within an organisation- How improved communication between teams can help to solve the majority of analytics issues

SEGUE OS PRODUTORES DESSA BAGAÇA NO INSTAGRAM: instagram.com/gwsalles instagram.com/brunogabarra instagram.com/rodolfofranzim instagram.com/marcoaurelioaf ============================ SEGUE O THIAGÃO TAMBÉM: thiagoacioli.com @thiagoacioli_ ============================ LINKS CITADOS NO FINAL DO PODCAST: Coding is for Losers - https://youtube.com/playlist?list=UUD... Curbal - https://youtube.com/playlist?list=UUJ... MeasureSchool - https://youtube.com/playlist?list=UUl... Supermetrics - https://supermetrics.com/ Simo Ahava - https://www.simoahava.com/

 This week's interview is with Simo Ahava, who is a partner and co-founder at 8-bit-sheep and also has been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014. Simo's blog has a singular purpose: To tell complicated stories in a simple, understandable, and actionable way at simoahava.com. We discuss why out-of-the-box implementations of tools like Google Analytics to track web data fail to capture and show the most important business needs. Simo also shares what a bounce rate actually means and how organizations can better leverage their own web data.   

This week sees big news from Microsoft Advertising (the platform formerly known as Bing Ads), as well as new Facebook News Feed leaks, a GTM Library from the Maestro himself - Simo Ahava and more. Plus Greg and Shep breakdown the cons of sleeping in a moderately used Wienermobile, discussed the magic of Top Gun Algo Update names and did a first ever dramatic reading from a Tweetstream in this week's Take of the Week.

Robert Petković je web analitičar iz agencije Bruketa&Žinić&Grey, što znači da je specijalist za traženje odgovora u moru podataka prikupljenih tijekom korištenja weba, ali i za postavljanje adekvatnih pitanja. Web analitiku trebaju i mali i veliki poduzetnici, ali često toga nisu svjesni. Kako on kaže „analitika je neželjeno siroče između prodaje i marketinga“. Internet marketing je doveo dvosmjernu komunikaciju i mjerljivost. Petković svakodnevno analizira kako su korisnici došli na web i što su radili. Primjenjujući znanje iz psihologije, proučava brojke u Google Analyticsu i iščitava ljudsko ponašanje. Iz brojki izvlači zaključke i daje savjete za poboljšanje weba, da se novci ne troše uzalud već pametno ulažu. Robert Petković brojke prezentira na zanimljiv način pričanjem priča i često gostuje na konferencijama i radionicama. Stalnom edukacijom sebe i drugih, nastoji poboljšati kvalitetu i iskoristiti prednosti digitalnog marketinga. Najdraža konferencija mu je SUPERWEEK, kad je jednom godišnje zatvoren s 200 stručnjaka na vrhu brda u Mađarskoj i razmjenjuje iskustva na području web analitike. Teme o kojima smo pričali s Robertom: 00:29 – što je važno za dobru prezentaciju? nastup i sadržaj01:34 – apsolvent psihologije kojem su ostala 2 ispita i diplomski03:36 – evangelist analitike – na jednostavan način objašnjava što se krije iza brojki06:20 – kome je i zašto potrebna web analitika?09:50 – je li bitan broj korisnika na webu? 15:00 – kada treba razmišljati o analitici? kad se crta struktura weba18:12 – koji su najčešći ciljevi weba? 23:20 – što je bounce rate? postotak posjeta koje su završile odlaskom s weba 24:00 – pomažem klijentu da dođe do odgovora27:20 – Amazon i veliki sustavi stalno eksperimentiraju, testiranje hipoteza30:18 – kod nas web shopovi rade po osjećaju, „gut feeling“32:15 – koliki je ROI od investiranja u analitiku?35:20 – digitalnim marketingom ne šalju se sve poruke svima i u istom broju37:10 – za što služe banneri i koliko se klikaju?40:30 – web nikad nije gotov42:38 – preko tjedna popodne držim edukacije iz analitike43:40 – zašto uložiti u web analitiku? primjer na NLP Hrvatska web stranici46:10 – kako se računa page value tj. koliko neka stranica vrijedi?48:50 – da li brojke lažu?52:20 – analitika je kontrolna ploča, upravljanje uz pomoć brojki56:55 – što su vanity metrics – mjere taštine?57:48 – kako rasporediti budžet za dizajn, programiranje, marketing, SEO i analitiku? 01:00:40 – mjerenje povećava uspješnost01:02:05 – bez awarenessa nema dolaska na web01:03:00 – ključ je interpretacija podataka 01:04:58 – poput Miroslava Varge priča priče s brojkama01:07:40 – primjer modela atribucije sa Zlatkom Dalićem i Lukom Modrićem01:13:11 – uložiti u boost post, analitičara ili marketinški budžet? 01:16:05 – cilj analitike je smanjiti marketinški budžet, a povećati konverziju01:20:10 – je li ti analitika posao ili hobi?01:21:45 – predavanje na konferencijama je bio san, a sad je stvarnost01:24:40 – zašto se psovke i seks koriste na predavanju?01:28:20 – kako se mjeri ostvarivanje ciljeva weba? conversion rate01:30:30 – 4 stupnja postavljanja analitike01:34:10 – strast mi je pričanje pričica01:35:00 – 2 knjige koje su ga vratile u analitiku01:35:52 – analytics zajednica, Ivan Rečević, Zorin Radovančević i Boštjan Hozjan01:39:30 – savjeti za pripremu i izvedbu predavanja01:43:58 – cilj je educirati cijelo tržište, klijente, konkurenciju i kolege01:45:40 – hoće li analitika biti potrebna za 15 godina?01:46:16 – Davor Bruketa i Nikola Žinić prepoznali važnost analitike i komunikacije01:48:40 – razlike između data scientists, data engineers i data analysts01:49:39 – preporučitelj za ovo gostovanje je Ilija Brajković Robert preporuča: Link na Petkovićev blog je https://ropetko.com/ (tek započeto). Vodeći svjetski Google Analytics stručnjak je Avinash Kaushik, a njegov blog je Occam's Razor  https://www.kaushik.net/avinash/ . Simo Ahava je za one koje zanima podešavanje analitike korist...

When DigitalMarketer's conversion rate on its key offering dropped from 15% to 2%, they knew they needed to make a change. Here's what they did to dramatically increase their conversation rates throughout the funnel...   This week on The Inbound Success Podcast, DigitalMarketer's VP of Marketing Justin Rondeau goes into detail on the changes he made to the company's conversion funnel for its Lab product. From creating a freemium option, to tweaking the conversion form and creating remarketing campaigns based on audience behavior, Justin pulls back the curtain on both the changes that DigitalMarketer made and the rationale behind them. There are some interesting lessons to be learned here for marketers looking to increase lead generation and lead to customer conversions. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Justin include: DigitalMarketer is a company focused on building tools, trainings, and communities for digital marketers and for small to medium-sized businesses. They do this through a subscription service called DigitalMarketer Lab. There are three levels of Lab membership - Lab standard, Lab+ which includes training certifications, and Lab ELITE which includes monthly training days. DigitalMarketer used to have a tripwire offer that cost $7.95 and anyone who converted on it would then be upsold a Lab subscription. The conversion rate on that tripwire went from 10-15% down to 2% over time and it had a domino effect that really hurt the company's ability to sell subscriptions. They decided to change their approach and create a new tripwire that was essentially a freemium version of Lab, which would include all of the company's gated content. With the company's new freemium option, visitors to the site simply fill out one conversion form to gain access to all of the free content (rather than having to fill out multiple forms to get multiple pieces of content). This change has dramatically increased conversions at the top of the funnel and provided the company with data (based on content consumption within freemium accounts) that it can use to more effectively upsell freemium members to paid subscriptions. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit the DigitalMarketer website Connect with Justin on LinkedIn Request to join the DigitalMarketer Engage Facebook Group Check out Simo Ahava's website Listen to the podcast to get all the details on DigitalMarketer's Lab conversion funnel, and learn more about the specific changes Justin made to increase conversion rates. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm Kathleen Booth and I'm your host.Today my guest is Justin Rondeau, who is the Director of Marketing for DigitalMarketer. Welcome, Justin. Justin Rondeau (Guest): Thanks for having me. Justin and Kathleen hamming it up at the start of the episode Kathleen: Yeah, I am excited because I just met you for the first time in person a week ago at DigitalMarketer's partner training day, which was amazing, can I just say, so good. Justin: I mean, we love that thing. Marcus did a really, really good job kind of growing that to what it is today, I think, with help from a lot of agencies out there including everybody there at Impact as well. Kathleen: Yeah, I can't believe you guys do it every month because it's like a mini day long conference that they put on every single month at their really fantastic headquarters in Austin, Texas. It's also streamed live out to tons more people who aren't able to make it there in person. That was a great experience, but I'm assuming there's going to be some people listening who don't know what DigitalMarketer is. Before I get too much further down my love fest for all things partner training day, let's stop. Actually, can you talk a little bit about who you are, what DigitalMarketer is, and what you do there? About Justin Rondeau and DigitalMarketer Justin: Yeah, I'm Justin, and I am the Director of Marketing at DigitalMarketer. We are really a company that's focused on building tools, trainings, and communities for digital marketers and for small to medium-sized businesses. We want to really empower people to have the knowledge and skills that are necessary to kind of thrive in the digital world right now. We do this through a subscription service that we have called DigitalMarketer Lab and through other things as well, but really our main focus there is making sure to equip marketers with the things they need today to succeed. Kathleen: I learned a lot more about DigitalMarketer last week when I was visiting. It's really interesting to me, because IMPACT is a company where I am that's like a hybrid between an agency and a publisher. I look at DigitalMarketer and you guys are a hybrid between an agency, a publisher and a SaaS company. I mean, it's really neat because you figured out a way to deliver value through these different channels, if you will, but it makes your business kind of unique in terms of how you have to market and sell yourselves. Justin: Yeah, it's interesting. On the one side, I think people look at us as if we're an agency where we're more of a training body at that point. I remember we tried doing agency work years, and years, and years and years ago, and we sucked at it. We were really bad. It's super hard I think, and that's why we wanted to help equip people in the agency world to be able to kind of connect the dots, where we were unable to. Because we really didn't realize that just creating trainings or investing in our own software platform to deliver these trainings wasn't going to be enough to really meet our mission, which is doubling the size of 10,000 businesses. We had to work with agencies, the people that connect the dots with those trainings with the people there. We need to work with people, boots on the ground, to do this. It is an odd perspective ... an odd kind of grouping of company types, for sure. I mean, for us content comes first, full and foremost, which hurt us for a little bit because I think we let the tech slide on our side, because we got a little bit of blinders on. Having to invest in tech, explain to people why they're paying for a subscription for trainings and courses versus just buying it outright, which they can do, but we have reasons for them to do the other thing. It's a lot of work on positioning and branding there that has taken years and year and years to get right. Kathleen: Yeah, I want to stop for a second and reflect on something you said which was really neat to me. You guys have this mission to double the size of 10,000 businesses in how long? What's the timeframe for that? Justin: We need to finish that this year. It's a tall order. We've been ... that was kind of our five-year mission. I know we haven't been the best with tracking it, to be quite honest, so I need to get back out there. Kathleen: I just think it's so cool that that's your goal. How did that come about? Justin: I mean, that was kind of the vision of Ryan and Richard for quite a while, because we believed that the best businesses should win, not the best marketers. We thought how we could help businesses win was through marketing, because marketing really does change the ... kind of the trajectory of any company. As soon as they start investing in it, they're going to start seeing growth. It was generally kind of almost like the internet marketing days when it was kine of even the skeeziest people could win, not the people who deserved. That's where we really wanted to differentiate ourselves. There were times where people were putting out content back in the day that was 2,000 bucks and wasn't even ... it couldn't hold a candle to something that we do for a seven dollar report. Ryan got the idea of, "Hey, I want to help grow businesses and help them double. I'm going to do that by changing the name of the game and going very, very high value with the content, kind of undercutting the price there because we know that it's more valuable. If we can build our list to help empower people, they'll want to stick with us, because they'll see the results right away." There was a lot of things that came from, but ideally I think the too long, didn't listen version of the synopsis of it is that we believe that the best businesses and best products, not the best marketers should win. Kathleen: I love that, that's so great. You guys have been pretty successful with it because you have a lot of people in your platform. You were mentioning earlier that your core ... your signature offering is DigitalMarketer Lab. Justin: Yes. Kathleen: Can you talk a little bit more about exactly what that is, and what somebody would find if they looked under the hood of that? About DigitalMarketer Lab Justin: Yeah. It's a bunch of gated content within our Lab platform, which is pretty much an LMS that we built in-house, where it includes some of our ... like at Lab level, because there's three levels of it. You have Lab standard, Lab+ which includes our training certifications, and Lab ELITE which includes monthly training days. Just like you have with Partner Training Day, they show up once a month for people who are agency partners. We do one of those for our Lab ELITE members once a month too. We have a lot of things going on in the office at that point. Kathleen: Then Partner Training being specific to agencies. Justin: Yeah. Kathleen: Lab ELITE training being specific to anyone who is a marketer, correct? Justin: Yeah, anyone who's a marketer, and those ones are focused based on what we call execution cycles, because we think training sans implementation is just another distraction. We want to make sure that we create very specific types of full-day workshops that then ... how we have Q&A calls and we lockdown the community. We say, "Hey, no more talking about all this other stuff. You're only talking about this cycle." Then we try to get ... the aim is to get them to launch in 10 days, whatever they were supposed to be doing. Kathleen: That is so fantastic, because that's kind of the same reason I started this podcast. I used to go to marketing conferences, and I call them the Cinderella stories. People would get up and be like, if I was at HubSpot's conference, they'd be like, "I went from zero to a diamond level partner in six months." These crazy success stories and you'd go to their talks and you'd feel really inspired. You'd leave the room feeling like either, "I suck because I didn't do that," or "Okay, I'm inspired, but I have no idea how to replicate it." That was really frustrating to me because there's no point to getting people all inspired and excited if they don't have the tools to do anything about it. That was the purpose behind this podcast was to give people the tools. I love that that is what you guys are doing as well, and helping them stay focused because marketers totally have shiny pennies. Justin: Oh my gosh, we do. It's like, "Look at that Chatbox. Oh, look at that." It's every time, every time. Kathleen: Yeah, that's great. When somebody ... your goal, it sounds like, as an organization when you have the individual marketer land in your orbit, is to move them ... and this I guess I'll put my SaaS hat on ... to move them to join Lab, correct? Justin: Yup, the main goal is to get them in there, get them into the Lab platform which ... I think some of the stuff we're going to talk about later today, I think a foreshadowing right now, is that is we needed to find a better way to get them in. We needed to reduce the friction to get them into Lab, because we truly believe once they're inside and they saw what was behind the paywall, without maybe having to have a paywall, they would want to stick around and actually see more of the premium things that are in there. DigitalMarketer's Conversion Funnel Kathleen: Let's set the stage for this discussion then, and talk about what was the problem you're trying to solve. You mentioned there was some friction. What did it look like pre the changes that you made? What were the hurdles in somebody's way? Justin: There's a concept we ... that Ryan really kind of coined called customer value optimization, CVO. The idea of that is really to extract as much value out of a customer as you can. It works, but it's short-sighted. You have to think about the journey as a whole. We've talked about things like customer value journey and those things, but what we had during the standard customer value optimization funnel was a five-step funnel that was ... you'd have a lead magnet, a really high-value and east-to-consume thing that you'd give in exchange for information. It could be name, e-mail etc. Then on the back end of that, we'd have an entry point offer, we'd also call that a trip wire offer, where it was connected to ... it was similar in content for whatever the lead magnet was because you know their interest in that. It would be for something like seven dollars, 27 dollars, something around there to change the state of the visitor. They're now not a lead, they're now a customer. You've acquired a customer. Then on the back end of that, we have an upsell for our subscription program. Be, "Oh, this thing you just bought is part of a bigger hole. You should check this out." Then on the back end of that, we have likely some sort of larger scale, what we call profit maximizer, which was, "Hey, here's this big old thing that I want to check out." We did that with tickets to events or anything like that. Kathleen: What's the cost of the subscription? Justin: The subscription ranges ... DM Lab standard is about ... is 49 dollars a month whereas the other ... at Lab ELITE level it's 295. They all follow that same structure where we have something in between there. What ended up happening ... this has worked for a very, very long time and I still think it does work, but you have to ... it has to be at the right stage of the value journey for it to be done appropriately. On ... where things kind of got a little hairy with ... we were used to a 40% lead magnet take rate, a 10% to 15% trip wire take rate and about a 15% to 20% activation ... or core offer take rate right there. What ... though the economics worked perfectly for those ... for that distribution, but as time went on the standard low dollar entry point offer just went from 10% on average, 10%, 15% on average, to 2%. The kicker was that means only 2% of the leads we were generating ... even new we had subscription offer at all. Kathleen: What do you attribute that decrease in- Justin: I think, I think perception of value, for one. I also ... because I mean, sometimes I think, "It's not going to do all that for seven dollars. This is just a cash grab." I think our customer avatars changed, their personas changed a little bit. I think being, "Oh why would I ... they're not trying to just spend that money, they have other things within their budget that they need ... that they're using things on." Then I just think we were asking too soon to ... too soon in the relationship. Then prior, we were kind of the only ones doing that and that's why it worked so well back then. Because like I said earlier on, we created methodologies to undercut essentially people kind of the skeeziest marketers that we could find out there and provided what value we could. It's ... we could ... if we would provide more value even a seven dollar payment would be a 2,000 dollar thing. Then everybody started doing that model, and it became recognized and understood and people ... when you're marketing to marketers about marketing, it gets very difficult. The cynicism level and kind of the level of, "Oh, I know what you're doing and I like it or I know what you're doing and I don't like it" goes up there. That's why we fundamentally had to change because you have people that start the trend, the trendsetters, the bandwagoners and then the late adopters. In terms of CVO, we're at that point where late adopters have already jumped on there needed to be something new. That was ... really what indicated that was that 2% ... that drop from 10%, 15% down to 2%. Kathleen: That's right at the top of your funnel, so that's going to have a domino effect. Justin: It was rough. Kathleen: You're looking at the situation and you know what your eventual goal is, and you figure out that the friction point is happening at that initial trip wire. Talk me through some of the changes that you made. How DigitalMarketer Increased Conversions By Introducing a Freemium Option Justin: Yeah, what we understood was really the hard part there was having them pull out the credit card. We tried ... we got rid of the trip wire. We did a bunch of things to test out. We're, what if we said you could get this when you join our subscription? Now everybody sees we have a subscription. Terrible. What if we put this price, but say it's free when you do ... when you join the subscription for ... terrible. Nothing would work ... I couldn't, I was ... really what the problem was, it wasn't a matter of seven dollar report or free trial or even dropping the trip wire altogether but, "Hey, this thing you just got is a part of this thing, you should try." They just didn't want to pull their credit card out at that point, they weren't ready to. They weren't there within the journey. Like I said, for CVO, you're trying to extract this much, but we were doing it at an inappropriate time. Kathleen: It's the whole "getting married before you've dated" thing. Justin: Yes, exactly. Where that was appropriate ... how we had it set was appropriate for a period of time, times have changed. What we decided to do was, "All right, well, what if we took all our lead magnets, just all of them, and we put them into Lab and created a new access level that didn't require any credit card, so go actually freemium with our content. That move was a conversation, it felt like a Seinfeld episode in my office that day. I was talking with our developer being, "Hey, we should do something like this." Someone else would walk in and be, "Hey, Justin, it's like a Jerry" and it just kind of ... it stonewalled out and the next thing I knew, within a day we had it all set up. Then we were, "Okay, how do I do this? What sort of information do you want to be asking?" We realized that we were also shooting ourselves in the foot on the ... not just on the side of getting people into the application, but also to ... on the side of our database to make sure that we're able to talk to people correctly. It's people don't want to just put a single e-mail address in something anymore and expect that it's going to give value. If they're doing that, then they know they're just going to get hit by promotions. You want to be able to talk with them the right way and identify who they are, identify their needs and how you can actually influence their business. We decided to go back to almost an old school microsite style landing page setup where what we do is we'd, "Hey, they have this lead magnet" and those conversions stayed about the same, 40%, 45%. On the next ... and so they'd fill out first name, last name, e-mail and company and they'd go to a new page. It was, "All right, hey, what do you do at company A?" It's these big buttons that you could press on mobile because especially you're coming from Facebook traffic. They're going to be on the phone on 80% of your paid traffic, it's likely coming from mobile from Facebook at this point. They click whatever one they want but I'm an agency or I'm the CEO or I'm the founder or I'm an executive or I'm just a marketing professional. They click those and then it goes and you go to the next step which is how big is your company and then it goes to a trial offer. It's, "Great your account's been created. While you're here, you can also learn about our trial. Kathleen: Is this, I'm trying to picture it in my head. Is it kind of a Typeform style where you answer one thing and then a new thing appears or can somebody see they're going to be asked four questions? Justin: They will see a progress bar at the top and whenever you have a progress bar scenario, especially if they've already done an action, they go to page 2, we're, "Oh look, you have one check mark there. Hey, you did one thing already, you might as well keep it going." It goes back to the six principles of persuasion there. Kathleen: I was going to ask you, how do you ... what kind of table setting do you do to let ... to set the expectation that there's going to be multiple questions and it's progress bars to a degree. Justin: The progress bar does, we don't. We don't do anything on the front ... the first page which I normally ... again, I didn't even ... I was going to test this later on, but because of the results, I just was I'm not going to- Kathleen: Why bother? Justin: It ... because we only have a 4% drop off rate to the account creation phase, so and also we'd ... if they put their information in and they just abandoned ... they just didn't create a free account. They still get their e-mail ... the PDF and the e-mail and all those things. All of those follow-up sequences are pushing them to create their free account still. Even if they drop off, we still have their information and we still do right by them, they just don't have a free account yet. Pretty much, we were, "What's this going to look like?" One of our big rules we have is anytime we have a new idea, we try it to the list first and to our people first, before we decide to put more into or put budget behind it or anything like that because this was as MVP as it could get. We ... it's ... I'm sure for some of the scenarios now, we'll be, "Oh, you e-mailed people on your list to fill out more information to get their e-mails." Yeah, I get it, I get it, I get it, but we are ... but that move actually works because it is database expansion. Now we know if they're a founder. We know if they're a founder of a company with 50 to 100 people. We know a lot more about things. It's just a good way for us to have a much more valuable database. One from our perspective of how ... of prospecting and two make sure that, again, because it's always not about what we want, it's about also what the customer wants. Make sure that we're not talking about things that just doesn't matter then. We tested it there and I believe there were 3,000 accounts created in a day. The login ... the immediate login rate was ... I think 80% of people logged in right away. It was unbelievable. I was, "Okay, this is a winner, hands down." Then the worst part was we didn't do a lot ... because I said it was super, super MVP, when they logged in, they just logged into the account and they would get a model, it's, "Hey, you should do these things" and they don't have access to those because that's just for the standard Lab people. It was a terrible user experience when they came in and that had to get fixed right away. We saw that there were lights there. Currently now we have this ... we have multiple ways to get into the funnel there, where our home page offer is just create a free account. For any one of our lead magnets, it's we start ... we ask those questions and it goes to a trial which ... the cool thing is, too, about 5% or 6% of the people who create a free account, they take an immediate trial right away. They actually do, then pull out their credit cards which is ... I'm, "You haven't been doing that for a while. What's going on here?" Which was pretty cool, but now we have probably around 23, 25,000 free accounts. Now ... where we're weak right now is we haven't done enough in terms of product marketing in there. We have some things, box some things, upsells and these other things. There's more we can do, but seeing that we're able to just grow and to the people seeing what the whole ... what Lab is all about without having to be told about it. It's show, not tell. It's just been a huge, huge win for the organization. Upselling Freemium Customers Kathleen: Yeah, that's really interesting because it's ... it sounded like now you can move into the much more of a SaaS and start looking at who's a product qualified lead. How do we market more effectively to the people that have already said yes once. Is that what you're going to focus on next? Justin: Yup, that's the next part of the game is really to come up with what product qualify dates look like, doing the lead scoring in there. Some other cool ideas we had that we're building out of this, too, is ... I talked about this with some people recently. One of the things that we really liked about this, as well, is that we kind of took control back. Because what we used to do is we just sent PDFs ... they have call-to-actions and then all this other stuff. We didn't know if they opened them, we didn't know if they consumed them, we didn't know if they were just opening and closing it right away, we had no information. Now, we can see what stuff are people looking at the most. What stuff do they jump into but just don't finish or they close out real fast? We can build custom audiences for our Facebook ... for Facebook and for Google off of this based on what they're consuming on there and then develop lookalike audiences with people who are more likely to say yes. This turns into something much bigger than just getting more product qualified leads. This gives us behavior of those product qualified leads once we define them and we're able to build out and put more budget behind it from a paid media perspective, and really just grow this thing. Adding Gated Content to Freemium Accounts Kathleen: Now, I can imagine somebody's listening and thinking, "Okay, if I wanted to do something like this, it involves taking some of the content that was not behind my paywall, whatever that looks like, and putting it behind my paywall. In doing that, am I going to tie my hands behind my back, as a marketer, because it's not going to have as much content then to work with on the front end? How do I drive people to that initial conversion point if I have less to work with? Can you speak to that element? Justin: I take ... only take the content that you've already gated, essentially. Anything that's, "You need to give me your e-mail address to get this" only use that type of content. I wouldn't take things off of your blog or anything that you just are using for pure kind of ... yeah, actually it would be anything that ... yeah, anything that is behind an e-mail address lock. Are they going to give you any information for it? Put it into a single spot. Then, do similar ... because I've always taught that specificity is super important when creating lead generation ... lead magnets, the generation tools, those types of things. Because it starts segmenting your list for you because, "Oh so-and-so's interested in x. They're interested in Facebook, they're interested in paid media, they're interested in conversion compensation, they're interested in design." If you get too ... you can still get that power if you do that on the front end and ask them more questions when they're signing up to create the account, you know their initial interest point was this. You still get that segmenting and you also get the power of, "All right, now they've given me more information, create an account and now I can monitor how they're doing things." You can do that ... if you don't have a SaaS product or kind of similar, you can do this super, super easily with ... there's ... I mean, one time we did this just with Instapage, where an old, old, old MVP which is what made me want this into Lab was ... we had a landing page and then we had another set of pages which we could monitor, what links they clicked and those types of things. Kathleen: I see people do it where they, instead of death by paper cut, where you're "every single thing on my website that you want you must fill out a form to get," I've seen people do it where it's "fill out this one form and you will get access to every single thing on my website," which I ... is kind of the equivalent of that for somebody who doesn't have a membership portal. Justin: Exactly, exactly. That'll work if the .... theoretically, I haven't done this myself there, but theoretically that should work the same because you're getting ... you'll still be kind of, again, taking that control back and having ... they'll have access to everything on there and just get to start to see within your web analytics, what are they doing? You'll be able to build more audiences. Kathleen: That's a much better experience for the customer, oh my God. Instead of five forms to get five things, one form and get it all. Justin: Yeah, because it's funny to me. Because even ... we're ... people are getting to this. I know if HubSpot can recognize your User ID then I think most cases that you can get to the content. I think sometimes if they need more information to fill out more ... say you're a marketer, an MQL not an SQL based on their system. That's just technology and marketing making the experience more delightful, but it's not taking anything away from the marketer. They're just getting less people re-opting in and there is something to the re-opt in. There is something to that, but for us, I want the re-opt in to be them logging into the account. That's how ... I need to fundamentally change what I consider to be the re-opt in and what re-opt ins are and what's necessary for those. That's what you're essentially getting. Say if we e-mailed a lead magnet to our list, great, and we're not asking for anymore information. That's all we're doing there is just how to annoying people. We've been doing that up until months ago, where we have a new lead magnet and we want people to go through the entire funnel to eventually have to take a trial. That was the end goal, but it's just an annoyance, where, "Oh I have to fill this out again. You guys have my information. What are you doing?" It just bungles up lists, too. Kathleen: The interesting thing about this approach is, if you're doing it the traditional way where you are having people react and you have, then, the opportunity to set a super low bar in the beginning and say, like you said, "Just give me your e-mail address." Then every time they come back, you can do progressive profiling where you're consistently adding new questions into the mix and building out a more robust audience profile over time. If you switch and take the approach you're taking then, you really have ... you kind of have to concentrate your ability to get to know your audience into that one first opportunity when they first fill out the form to join. I'd be interested in hearing kind of your thinking about how much is too much there? What really can you ask somebody to do in the beginning so that you're getting what you need, but you're not turning them off by the amount you're asking for? Creating Forms That Convert Justin: Yeah, that's ... it's a delicate balance. I think what we used to see ... I mean, I remember Oli Gardner used to show this really interesting chart about average conversion rates based off the number of form fields. Because it's not just the number of form fields, it's the question itself- Kathleen: How much revenue do you have? Justin: A whole different ... yeah, what's your social security number? Experian is probably the hardest thing ever there. I mean, really what it comes down to ... I don't like to just pick a number for things. I know in those charts you see a drop off from one field, two field, three, field, between four and seven it's about the same conversion rate. As you're getting higher up there, there's higher intent, so they're probably more qualified leads hitting those and they just have more intent to fill those things out. I used to kind of live and die by that for a bit, where I'm, "Okay, if I'm going to add four on here, I'm going to ask for some more information" or I'll just keep it three or less. It's just the information wasn't useful to me and you really have to ask yourself, "What do I need to know to make this worthwhile?" Then kind of you say, "Well, screw it. If you don't want to give me that information, I don't necessarily want you on my list or I don't want you as a free account because you're not going to make the move." I asked ... we started this ... actually this concept was kind of born out of this other thing and I actually presented a little bit of this at your conference last year which was about the binary segmentation question that we used to ask. We added some radio buttons so that really the trick here is using the right types of fields. You never use drop-downs, drop-downs are the kiss of death on mobile. Just don't do them. Again, everything's coming from mobile and always ... you have to always think mobile first. We'd ask for first name, last name, e-mail and then just, "Are you an agency or marketing, agency or consultants serving small businesses, yes or no?" We ask them self-identifying question and a really easy way to answer. We also made that field optional, but they didn't know because we never said it was optional. That wouldn't stop them from filling the form out, which I think maybe 10% of people didn't fill that out. They just did it because it was there. That's why I never have required versus optional fields noted. I will have certain fields that I make optional. I just don't want them to know they're optional. Kathleen: Interesting, you're the first person I've heard say that. Justin: It's a nice little trick I like to use because they'll just fill them out. They have momentum, they're just going to do it. If they don't want to, don't stop them unless it's absolutely necessary. Kathleen: Well, there's so much you can do with data enrichment now, too. We have this conversation all the time internally with my team because we had a few forms that asked for a lot of information. I remember saying to my team, "All right, what are we doing with all of this information?" If the answer is nothing, then let's get rid of the question. If the answer is well, we can get that same information if we have their e-mail address from whatever data enrichment solution- Justin: Clearbit or from something else. Kathleen: Yeah, then why make this person enter it in? It's- Justin: Exactly. Kathleen: ... silly. Justin: Yeah, I remember for one of our webinars ... I knew I was going to take a hit on front-end conversions. I put a phone number on there because it was for our certified partner ... webinars for agencies to try and get them to talk ... to create conversations for our certified partner program. I was under the assumption that those phone numbers were being used and they weren't. I was ... I mean, my cost per lead from media quadrupled my added phone number there. It's ... people don't like talking on the phone actually, but ... anyway, we're getting back to the idea of what questions do you ask. It's the stuff that you need to know and the stuff that's easy to answer and, again, avoiding drop-downs at all cost, so it's easy things and going after quick ones. I know my name, Justin Rondeau. What's your e-mail address? Who do you work for? For e-mail, you want to be very clear. If you want a business e-mail, say business e-mail or if you don't care if it's business or anything, say best e-mail, something like that. You want to be very, very clear about that to avoid any level of confusion of what they should be putting in there. Then we do company name mainly because we're doing some personalized stuff throughout the rest of the thing. Just to make them feel like oh hey, because when they see something that they recognize, it's kind of when you're thinking about buying a car and you see that car everywhere, you want ... you're always going to be identifying things that you self-identify with first. It's one of the first things you'll see. I mean, other than image ... people's faces and images on a site. The next thing you're going to see is anything that you self-identify with. It's just what happens, your eyes are drawn to it because your brain's moving so fast. On the next page, it's hey, so we just, cool, we have your information and then that new progress bar at the top and it just says, "So what do you do there?" Then we have five boxes that they click that just say Founder, CEO and underneath those we put in things ... put a little thing what a Founder and CEO would say, "I run the company." Agency and consultancy, "I help grow other people's businesses." Marketing professional, "I work in a marketing department." We always have name and descriptor because you want, again, take subjectivity out and so we ask that question because it's important for us to know if this is a decision-maker. That's how we kind of break everybody out, decision-maker or non-decision-maker. Then we have newbie, "I don't know what I'm doing." On the next ... because we have a lot of them ... a lot of people who are new and that's good, that's who we want to help. Kathleen: Right, that's your future decision-maker. Justin: Exactly, exactly. We don't want to just be, "Oh no, get out of here." What we won't do is pitch them on a massive product. We'll just avoid that because it's not good for them and it's not good for us. On the next page, another ... again, another question we didn't know. How big is your ... how big is insert company name? We say ... we don't just say small, medium, large. We go small, 1-5, medium ... then we put the numbers in there to, again, get rid of subjectivity and we make them as easy to answer as possible and go off of that idea of continuation and momentum to make sure that they one, know this is almost over by putting it at the top, but know that because of the momentum they have there, they're going to keep going until the end. Like I said, 4% of people drop off and that's it. Asking two more things with two new page loads, that's really nice. Kathleen: That's great. Now you made me think of another question that I have, which is that you're ... the before state that you were in, people had to pay whatever, $7.95 for the trip wire. Whenever you enter your credit card in, you have to put billing information in, you have to give accurate information. When you switched to this freemium model, did you see any uptick in people giving you fake e-mail name, etc. because they're ... because they could essentially for the first time? Justin: Not really. Anything on our ... on ... I mean, they've ... people have been giving us fake e-mails since when we had the lead magnets just for the creation of the account. It's been fine, I haven't seen a massive ... I think ... yeah, it's nothing new there. I think since they're not a purchase person yet, I think ... I don't know, I haven't seen it increase there. I think, if anything, it's probably stayed the same as it always has been because people ... I'm guilty of this. If I want some information online and I don't feel like getting e-mails from people, I just put a fake one in. Kathleen: Xyz@123.com? Justin: Yeah, yeah or screwyou@dontspamme.com. I'll put those types of things in hoping that on the thank you page I can just download it, but it's nearly ... everybody knows now for the most part you're going to be needing to give a decent e-mail address to get the content there. At least on the B2B side, that's where I kind of planted my flag for my entire career. It probably ... companies, maybe some e-commerce ones don't really care all that much because they're likely just consent to keep the code anyway and then a bunch of retargeting. Kathleen: Interesting. I'll be curious to see kind of how this plays out in terms of you guys tracking product qualified leads and working on that next stage so maybe we'll have to have a part two to the conversation at some point. Justin: That'll be fine. Kathleen's Two Questions Kathleen: The sequel. In the meantime, I have two questions I always ask everybody that comes on the podcast and I'm interested to hear what you have to say. The first is, the concept of inbound marketing has now been around for a while, probably over 10 years at this point and it's evolved a lot. When you think today and you look at the world of inbound marketing, company or individual, who do you think is doing it really well? If I had to tell the audience to go look at somebody to see a best practice, who's really nailing it? Justin: Gosh. Who's doing it well? To be quite honest, I've been disappointed in a lot of people lately. That's a really hard question. I don't know. I mean, I can say, I mean, you guys have always done an amazing job with it and I just kind of point to you.  Kathleen: No, you're not allowed to say us because I feel like that's self-promotional. Justin: You've already ... people already point to you. Who ... if I'm going to look at content marketing in terms of who just provides immense value and really asks for ... he has things on there to get information, but he's been really building a speaking ... speaker following and some other good things. I go, "Simo Ahava, he's a tag manager genius." Kathleen: Wait, say that name again because I haven't heard that before. Justin: Yeah, Simo, I always pronounce it wrong, it's Simo Ahava. I'll send you the link, he's a tag manager beast. He has the best articles about tag managers. It's better than Google's documentation, it's the best. He is phenomenal and really, really lives by an inbound strategy, has forever. He's probably the guy I'd go to. Kathleen: I'm so excited because I love when I hear a new one because I get a lot of, well, HubSpot. I'm, "Don't tell me that." I need somebody else. Justin: He absolutely crushed it. I actually just saw an article that someone shared on LinkedIn today and that's actually why he popped in my head. He's also kind of a nerd idol of mine so that, too. He actually ... and it's out of his wheelhouse, he did blog post about what he's learned from speaking at so many conferences, so he shared a lot of speaker tips as well as... Kathleen: Oh, I want to read that. Justin: ... tip for conference organizers. It's just a great piece of content. Kathleen: I am definitely going to go find that when we get off of this. Justin: It's phenomenal. Kathleen: Question number two is that the world of digital marketing is changing, at what feels like sometimes a lightning fast pace. How do you personally drink from the firehose? How do you stay up-to-date and current on everything that's going on? Justin: That's hard. I rely on my team, I don't know. To be quite honest, I'm kind of a leader by doing and so in my world and expertise I kind of stay ... I like to stay sharp and stay doing things as much as I can without hoarding, but I really just ... I'm always curious ... if I'm signing up for something I'm, "Oh, that was cool. That was a cool workflow." It's just really ... I've always been a learner by doer and ... it was funny, my boss is very similar to that and I was saying, "Hey, I need to pick up a master class account for the video team." He goes, "Cool" because I know we have it, I was just, "Can you give me the login?" He's, "Well, it's cheap so just go buy one on the company card." I was, "Okay." Then, he came in later, he goes, "How sweet was that checkout?" I was, "Really good." He's, "Yeah, that's why I wanted you to do it." It's really just learn by doing in a lot of cases. I sign up for a lot of e-mails to see what type of e-mail strategies people are doing with follow-ups, with promotions. We have swipe files within our Slack ... the entire company we have ... is putting in things they see that are interesting. This landing page is really cool, this strategy is really cool, so we built a culture of people that kind of find neat stuff and share it all the time. That's kind of how we stay on top, I think it comes a lot from building the team. I know that not ... people listening might not have larger teams or anything like that right now. I'm telling you when you have that many people who are living it and then really understand that the principles that we teach, they'll be, "Hey, someone did this really, really cool, but look at this caveat that they did." They're, "Oh, that's genius." Pretty much all of my conversations with my boss are just with random thoughts. That was neat, that was neat, look at this thing Monday did to their members who pay monthly. They did this thing for an annual upsell. I was, "That's genius. I bet we can do that." Kathleen: Yeah, I guess if you don't have a large team, there are other ways to do it. I mean, I get a ton of value out of some Facebook groups I'm a member of including yours and then I'm a member of ... there's a lot of slack groups. There's Online Geniuses, which is super active and there are plenty of communities out there where you can kind of mimic that same experience, I think, if you bother to sign up for them. Justin: Exactly and people are so generous in this space. That's one thing I really love about this space right now. It wasn't always the case. I think a lot of people thought kind of what we're doing is a zero sum game and it's absolutely not. People are overly generous and that's what's made DigitalMarketer Engage such a great community, what makes IMPACT Elite a great community, what makes ... and why this stuff works because people are that generous which is- Kathleen: Yeah, I couldn't agree with you more and I think that is the true spirit of inbound, right? It's a pay it forward mentality. If I give my knowledge away, somehow, some way I may not know when now, but it will come back and benefit me sometime in the future. Justin: Exactly, exactly. Kathleen: That's a good thing. Well, so interesting. Now I'm going to go and I'm already a member of Lab, but now I want to go re-opt in and go through the process kind of like you were talking about. Maybe I'm going to make somebody on my team do it. Justin: Yeah. How To Connect With Justin Kathleen: That we can study this with a more detached eye. For anybody listening, if they want to learn more about this or learning more about DigitalMarketer, what's the best way for them to learn more online, get in touch with you, etc. Justin: I mean, DigitalMarketer.com, hands down, you'll actually ... you can go through that call really easily. You just click the button above the fold and you'll see that. Also, our blog is fantastic. Our content team is one of the best out there. I'm a little biased, but you know. Kathleen: It is good, no I will say that. You guys have amazing content and we, as an agency, have learned so much from you and continue to learn a lot. It's ... I will give my heartfelt endorsement. Justin: Then if you want to get in touch with me, I'm on LinkedIn. I think it's just ... you'll find me. I have a beard in the picture, so a little different. I mean, if you really want to get in touch with me it's Justin@DigitalMarketer.com. If you want to chat, I get lonely sometimes, so it's fine. Other than that, yeah, just check out DigitalMarketer.com, you'll get everything else. Kathleen: Great and I will put all those links in the show notes, so if anybody wants to check those out, they can head there. If you're listening and you learned something new or you like what you heard, it would be great if you would give the podcast a five-star review on iTunes. If you know somebody else who's doing kick-ass inbound marketing work, tweet me @WorkMommyWork because I'd love to have them as a guest. That's it for this week. Thank you so much, Justin. Justin: Thank you.

Moe Kiss leads the analytics team at The Iconic where she spends her days understanding customer behavior through data and analytics. She is an active organizer in the analytics community and President of The Analytics Association in New South Wales, Australia.She co-hosts a bi-weekly podcast you may know called The Digital Analytics Power Hour on All Things Analytics. She is a strong advocate for gender and cultural diversity, organizational mentoring, and networking.And in this episode, Moe breaks down presentations by sharing her journey from stage fright to successful presenting. She talks about the people who inspired her, the tools she uses to engage the audience and work with the performance jitters, and the skills she has gained in reframing the "Imposter Syndrome" into success.In This Episode, You'll Learn…How she was able to overcome performance anxiety to give presenting a chance.The people who inspired her to jump into the data and analytics world.Why she goes back to watch her performances and how she uses those videos to become an even stronger presenter.How she moved from creating powerpoints to writing memos.Who her biggest inspirations are and why they are significant.How she reduces the potential for color to improperly influence her interpretations of data.People, Resources, & Links MentionedConversion Hotel 2018.Inspiring Insights Data Storytelling Boot Camp.Institute of Analytics Professionals Australia.Learn more about Michael Helbling.Learn more about Michele Kiss.Listen to my interview with Tim Wilson.Listen to my interview with Simo Ahava.Listen to my interview with Jim Sterne.Listen to my interview with Eric Feinberg.Amy Cuddy's Ted Talk on Body Language.Jeff Bezo's Memo System.McKinsey-Style Business Presentations.Learn more about Matt Gershoff.Learn more about Dona Wong.How to Keep Up with Moe:

Are you deeply knowledgable in JavaScript, R, the DOM, Python, AWS, jQuery, Google Cloud Platform, and SQL? Good for you! If you're not, should you be? What does "technical" mean, anyway? And, is it even possible for an analyst to dive into all of these different areas? English philosophy expert The Notorious C.M.O. (aka, Simo Ahava) returns to the show to share his thoughts on the subject in this episode. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Jeffalytics — Jeff's consulting & training company Google Analytics Certification Course — Jeff's premium GA program Quill Engage — a tool for sending GA reports Google Data Studio — Google's dashboard service Tiny Reminder, RightMessage — examples of products with low level of awareness Jeffalytics YouTube channel and blog — Jeff's free resources on the topic MEASURESCHOOL, Simo Ahava's blog, Analytics Mania, Optimize Smart — other great blogs on analytics Sign up for Jeff's free Analytics Mini-Course Follow Jeff on Twitter: @jeffsauer Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

*Note: This is episode 033 - the introduction calls this episode 034 - you did not miss an episodeSimo Ahava is a recognized expert with a cult-like following on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. He is the Senior Data Advocate at Reaktor and also writes a popular blog on all things Google Analytics and Google Tag Manager development. Google has appointed him as a Google Developer Expert. Simo is especially interested in the interface between marketing and development, and his focus is on increasing awareness, skills, and critical thinking around data. And in this episode, Simo brings his extensive knowledge of website development, along with ideas for achieving an integrated marketer / developer ecosystem by dropping silo’s and labels, and advice for presenting and growing by observing and taking risks. In This Episode, You’ll Learn…How Simo’s website development journey began when he was 12 or 13 years old and built his first website. His methods for shaping his presentations around the knowledge of his current audience, and his emphasis on ensuring he speaks at a level that educates and also inspires growth. His views on authority being earned by actions instead of granted by title. How we are all hybrid beings and the importance of workplaces dropping labels and silo’s to allow for integrated work. His ideas for changing incentives from encouraging individual performance, and instead motivating everyone working toward a common goal. The importance of giving presentations for the purpose of knowledge sharing, and how and when not to deliver a sales pitch. His advice about taking the good advice from the people you respect, but to also take intelligent risks. Resources & Links MentionedLearn more about Matt Gershoff. Learn more about Cole Nussbaumer Knaflic.* Code Academy.* Scrum Alliance Website.GitHub. How to Keep Up with Simo:* www.simoahava.comLinkedInTwitterTo view the show notes & resources for this episode, visit LeaPica.com/033.

In today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results. On the show you'll learn: Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls: Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processesPitfall #2: Deploying code you do not understandPitfall #3: GTM can make or break data qualityPitfall #4: Treating data collection as an isolated silo in the organisationPlus as usual, Simo provides his top tip/key takeaway. If you'd like to connect with Simo, you can find him on Twitter here and you can find Reaktor on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today’s show! The problem’s with bounce rate Tracking content like a product Why most people don’t understand what a session is The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts […] The post 084: Decoding The Mysterious World of Analytics w/Simo Ahava appeared first on Evolving SEO.

FINALLY! It's a show all about Google Tag Manager! Oh. Wait. What's that? We had Simo Ahava on the show and actually covered a different topic entirely? WHAT NINNYHEAD APPROVED THAT DECISION?! Well, what's done is done. With 'nary a trigger or a container referenced, but plenty of wisecracks about scrum masters and backlogs and "definitions of 'done,'" we once again managed to coast a bit over the one-hour mark. And, frankly, we're pretty pleased with the chat we had. You'll just have to go to Simo's blog if your jonesing for a GTM fix. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Have you ever seen a one-man show in the theater? It's awesome. Unless it's terrible. The same can be said for one-person digital analytics teams. It can be awesome, in that you get to, literally, do EVERY aspect of analytics. It can be terrible because, well, you've got to do EVERYTHING, and it's easy for the fun stuff to get squeezed out of the day. On this episode, we head back Down Under for a chat with Moe Kiss, product (and digital) analyst at THE ICONIC. Whether you pronounce "data" as DAY-tuh or DAH-tuh, Moe's perspective will almost certainly motivate you find new ways to push yourself and your organization forward. People, places, things, sites, and doodads mentioned in this episode were many, and they include: R, Tableau, Snowplow, adjust, Datalicious, Moe's post on Analysis of Competing Hypotheses, Moe's post on getting started in digital analytics, Jeffalytics.com, RSiteCatalyst, The Millenial Whoop, Kabaddi, Michael Yates, ABC (the Australian Broadcasting Corporation), an Event Tracking Naming Strategy from Chris Le, Simo Ahava, Nico Miceli, and Towards Universal Event Analytics - Building an Event Grammar by Snowplow co-founder Alex Dean.

Have you ever read an analytics job description? Have you found yourself wondering, "Is it just me, or is there something fishy going on here?" Who better to verbally cogitate this question writ large than a couple of guys who haven't actually applied for a job in a few years? Join Michael and Tim as they dive into the world of analytics job descriptions and chat about the red flags they find...and the various tangential thoughts that the exercise itself sparks. Resources mentioned in this episode include: the Digital Analytics Association, Google Tag Manager Updates: Workspaces and User Manager by Amanda Schroeder from LunaMetrics, Revamped User Interface in Google Tag Manager by Simo Ahava.

Tim Ash speaks with the popular Google Analytics blogger about common analytics mistakes, the three essentials for doing analytics correctly, and even gets Simo to perform on his ukulele live!