Podcast appearances and mentions of juliana jackson

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect With Dave CainLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.

Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoJuliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaMentioned in the episodeFree AI Agents Course from HuggingFaceReplit AIConnect with Nicola StrandLinkedin: https://www.linkedin.com/in/nicolastrand/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

Pretty simple to make a hypothesis, right? If/Then statement, and boom, done. I already did most of the hard work in just having the framework.Not quite.A lot of work (and pre-work) SHOULD go into making a hypothesis, so that it can go from a "meh" but functional hypothesis, to a hypothesis that not only drives results, but trust in your experimentation program too! And bonus: Juliana "Run the Jewels" Jackson offers 2 columns / buckets of info you probably never considered which should be available for stakeholders to improve on the presentation of the hypothesis and test doc as a whole. We got into: - What exactly IS a hypothesis (good AND bad) - Why your hypotheses actually suck (and how to make it better)- Going beyond the hypothesis to make sure your test ideas are matching what stakeholders are looking forTimestamps:00:00 Episode Start07:24 Hypotheses Need to Reflect What the Business Truly Cares About12:54 Example of a GOOD Hypothesis20:21 Do Hypotheses Need to Be MORE Tactical? Or More Strategic? (In Their Wording?)27:18 Juliana's Two "Can't Miss" Buckets of Information You MUST Have for Every Test34:31 Shit You Need to Know: Haley CarpenterGo follow Juliana on LinkedIn, and check out her amazing “Standard Deviation Podcast” too!- https://www.linkedin.com/in/juliana-jackson/- https://www.linkedin.com/company/standard-deviation-podcast/ Make sure you go follow Haley and check out her post too! https://tinyurl.com/FromAtoBHaleyIf you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Latest content from Juliana & Simo#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaSend App Data To Server-side Google Tag Manager by Simo AhavaHow to Nail Client Discovery using 10 Behavior Science Principles by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.PS: Huge BlackFriday discounts on courses are available until November 30th.Latest content from Juliana & SimoCookie Access With Shopify Checkout And SGTM by Simo AhavaCookie Status Project by Simo AhavaFive AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonAlso mentioned in the EpisodeCRAP Talks by Bhav PatelCausl A/B Testing CalculatorPeople in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35JConnect with Bhav PatelBlueskyLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeStape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Connect with Denis Golubovskyi This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeKick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The HuddleDana's LinkedIn Learning CoursesGoogle Developers AcademyConnect with Dana DiTomasoDana's LinkedinKick Point Playbook website This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael KingLinkedinhttps://ipullrank.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

Full show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learning from Developers 00:20:59 - Bhav's Reflection on Juliana's Journey 00:22:47 - GA4 Training Course Ad 00:23:32 - Juliana's Perspective on Business Context in Analytics 00:27:08 - Discussion on A/B Testing and Product Management 00:31:02 - Importance of Understanding Business Models 00:37:54 - Broader Industry Issues and Analyst Involvement 00:39:36 - Role of Apps in the Ecosystem ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics. The episode delved into various topics beyond technical implementation, exploring the business value and practical implications of app analytics. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #105 A web analyst's guide to app analytics (with Juliana Jackson @ Monks) appeared first on Measurelab.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeConversion Jam 2024 - https://www.conversionjam.com/ John Ekman - https://www.linkedin.com/in/johnekman/ Firefox Devtools doc - https://firefox-source-docs.mozilla.org/devtools-user/Superweek Analytics Summit - https://superweek.hu/Connect with Michael AagaardLinkedinhttps://www.michaelaagaard.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeJuliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEAGA4BigqueryConversion Jam 2024Also Asked Tool: AlsoAskedConnect with Jordan PeckLinkedinSnowplow This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback. Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.Juliana's insights and inspirational stories offer valuable lessons for anyone looking to  stay relevant in the digital world. Don't miss her advice on embracing failure, pushing boundaries, and following your passions.Links:Juliana's LinkedInJuliana's blogMedia.Monks---Tune in for a fun conversation and don't forget to rate and review the episode!nohacks.showYouTubeLinkedInEpisode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by SimmerLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeJuliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEABook: Write Useful Books - Rob FitzpatrickPiwik PRO's blue hoodiesConnect with Erin Weigel + buy her book. Thank us later!Get the book and learn more about ErinConnect with Erin on LinkedIn  This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Latest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaWhat's next for Piwik PRO? Product Roadmap, new features & Q&A - Fireside Chat by Juliana JacksonConnect with Jill QuickWebsiteLinkedIn  This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Mentioned in this episodeJenn Kunz's tweet re Consent ModeZack Edwards TwitterMyles Younger on IABs shenenigangsIAB's Tweeting re defeating allegations on data breachSimo's article: Consent Granted Reprocesses Previously Denied HitsConnect with Els AertsEls's Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode- Learn more about mobile app optimisation on Juliana's blog- Learn more about the latest in digital analytics on Simo's blog- PWA, iOS17, and the DMA Connect with Krista Seiden- Twitter- Linkedin- Her Courses & services - For the courses, she was very generous to offer a discount (valid for full-length courses and bundles) of $300 which you can access by using the code "SDPOD" at checkout.- Her blog This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

In this episode, Shiva and Juliana discuss how to break into the field of experimentation, the importance of understanding experimentation principles, and the value of critical thinking in the process. They also share tips for product owners and engineers who want to start testing and experimenting with small changes without disrupting the entire website. Juliana has some EXCELLENT tips for little ways you can test without breaking your site entirely, which is great for actually breaking into testing! Timestamps: 00:00 Show Kickoff 01:57 Juliana's Professional Path 02:44 Understanding Experimentation 12:51 Tips on Running Smaller Scale Tests (without fucking up your site) 22:58 LinkedIn Post of the Week (Ryan Thomas) This week's LinkedIn Post of the Week is brought to you by Ryan Thomas - check out his spicy post here: http://tinyurl.com/FromAtoB-RyanThomas Be sure to follow Juliana and her dope podcast at Standard Deviation Podcast and her marketing blog at https://juliana-jackson.com/

Episode Resources:Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.Latest from Juliana Jackson:Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:Sign up for the Simmer newsletter for industry updates and technical marketing newsHow Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo AhavaJOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben KqikuConnect with Charles Farina on Twitter or LinkedinThe book mentioned in the episode:  Code: The Hidden Language of Computer Hardware and SoftwareTools and vendors mentioned:PiwikProAmplitudeCustomer Journey Analytics (Adobe) This podcast is brought to you by Juliana Jackson and Simo Ahava.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Technical marketing and analytics extraordinaire Juliana Jackson has seen a lot of shitty marketing. She joins us to explore a big question with some surprising answers: Is segmenting your audience by gender sexist? In this episode, Tracy and Juliana discuss: 00:00 Intro 05:03 Deconstructing 'segmentation' and 'sexism' 06:39 We self-segment all the time without knowing it 09:00 Humans are complex; so why do we love labels? 10:38 Representation beyond 'the average man' 20:55 How to not be a lazy marketer 27:15 LinkedIn Post of the Week Connect with Juliana on LinkedIn and follow her podcast Standard Deviation for more hot takes: https://tinyurl.com/FromAtoBJulianaJ The LinkedIn post of the week is from Nneka Otika: https://tinyurl.com/FromAtoBNneka Shoutout to Women Techmakers, a community that does inclusivity right: https://tinyurl.com/FromAtoBWTM Like what you hear? Subscribe. All the reformed lazy marketers are doing it.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.Articles mentioned:Transformations in GTMDear Google Analytics 4Connect with Talia:LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletter

Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.comDear Google Analytics 4 article by Simo AhavaServer-Side Articles from Simo AhavaGA4 Discord CommunityGrowth Savvy WebsiteJoin the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.Connect with Magda on LinkedIn

Marketers looove swipe files, but we don't think enough people are talking about the limitations with using them. In this episode, Tracy and Shiva discuss: 00:00 Intro03:27 What are swipe files?04:33 Can swipe files replace ideation?05:45 How you should (and shouldn't) use a swipe file16:50 LinkedIn post of the week The LinkedIn post of the week is from Juliana Jackson: https://tinyurl.com/FromAtoBJuliana Like what you hear? Subscribe. All the cool kids are doing it.

Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here

1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke5. Templates for tech docs: https://gitlab.com/tgdp/templates -- Hands-on templates to support you with writing docs. Occasionally new templates get added after they have been through a peer-review process. 6. The Good Docs project: https://thegooddocsproject.dev/community/ -- The Good Docs Project community. They also welcome people who just gotten started in the documentation and want to embark on the journey to becoming a tech writer. There's a good mix of novices and experienced writers, so you usually find good mentors. 7. Technical writing courses from Google: https://developers.google.com/tech-writing/overview -- These are great for people who need to write docs but don't want to become fully-fledged tech writers. 8. Season of Docs: https://developers.google.com/season-of-docs9. Tina's blogpost for Season of docs: https://opensource.googleblog.com/2023/02/kickstarting-your-tech-writing-career-with-open-source.html -- This should also have some wisdom nuggets in it for people who usually don't write docs.

Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelSubscribe to Analytics Mania Youtube ChannelFollow Julius on TwitterConnect with Julius on LinkedinFollow the Analytics Mania blog 

Episode resources:Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelFollow our amazing guest, Jeff Sauer, on Twitter or connect with him on Linkedin.Check out Data Driven U and sign-up for their newsletter and community.Also, take a look at Data Driven U YouTube Channel for tons of resources on digital marketing.

Resources for this episode:Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases.Javascript course by Dan Abramov: https://justjavascript.com/Connect with Doug Hall Follow Doug Hall on TwitterDoug Hall's medium (his articles are top-notch)Connect with Julien CoquetFollow Julien Coquet on TwitterJulien Coquet's blog

Episode goodies:Go to teamsimmer.com and use the code DEVIATE at checkout for 10% off of any individual course purchases.How Can I Put The Array.reduce() Method To Use In Technical Marketing? - blog postConnect with our guest, Jenn KunzCheck out 33 Sticks podcast: 33 TangentsThe video version of this podcastConnect with JulianaConnect with Simo

Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkoutThe Conference formerly known as Conversion HotelConnect with Ton WesselingMeasureSlackMind The Product SlackTest and Learn CommunitySuperweek Analytics SummitMeasureCamp HelsinkiConnect with Juliana and Simo

Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark EdmondsonGoogle Cloud Leader Exam - take this course for it from FreeCodeCampThe myth of non-technical marketer - articleTechnical Marketing Guide

Together with Juliana Jackson we explore why many optimizers aren't focusing on understanding their products before optimizing for sales & marketing. And why they should...

== Episode Notes ==Connect and learn more about Peter Caputa:Linkedin:  https://www.linkedin.com/in/pc4media/Twitter: https://twitter.com/pc4mediaDatabox website: https://databox.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.  

Connect and learn more about June Li:Linkedin: https://www.linkedin.com/in/juneli/Twitter: https://twitter.com/june_liHer agency: https://www.clickinsight.ca/AI and tool training mis-steps: Janelle Shane - AI Weirdness - A post showing AI having trouble due to training sheep recognition with grass in the picture: https://www.aiweirdness.com/do-neural-nets-dream-of-electric-18-03-02/ Janelle's book: https://www.janelleshane.com/book-you-look-like-a-thing  - the cancer moles/ruler and giraffe stories are from this book.If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

Connect and learn more about Milly KC:Linkedin: https://www.linkedin.com/in/milly-kc-phd-b9446444/Her CXL courses: https://cxl.com/institute/programs/technical-marketing/#post-3582316If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

Connect and learn more about Ben Labay:Linkedin: https://www.linkedin.com/in/ben-labayTwitter: https://twitter.com/benjlabaySpeero's website: https://speero.com/Experimentation Program Maturity Audit: https://speero.com/experimentation-program-maturity-auditResearchgate profile: https://www.researchgate.net/profile/Ben-LabayBen's course about Voice of Customer Data on CXL: https://cxl.com/institute/online-course/voice-of-customer-data/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

Connect and learn more about Taye Johnson:Linkedin: https://www.linkedin.com/in/tayejohnson/Twitter: @tayejohnsoncoInstagram: @tayejohnsoncoIf you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

Connect and learn more about Tim Wilson: Linkedin: https://www.linkedin.com/in/tgwilson/ Twitter: https://twitter.com/tgwilsonHis podcast: https://analyticshour.io/His blog: https://gilliganondata.com/His website about R and statistics: https://www.dartistics.com/His CXL Course about Data presentation and visualization: https://cxl.com/institute/online-course/data-presentation-and-visualization/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

Ognjen Bošković is growth lead at CXL, located in Belgrade, Serbia. As No Hacks Marketing guest Juliana Jackson said it - "Ognjen is one of the very few who understand growth marketing."Links in the episode:CXL Growth Notes newsletterOgnjen's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Connect and learn more about Charles Farina:LinkedinTwitterHis website (blog)His GA4 CXL CourseA demo we recorded about GA4 FeaturesIf you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

Marketing agencies and SaaS companies can partner up to gain leads, grow revenue, and offer a better customer experience. But that's a lot easier said than done. In many cases, software providers don't truly understand an agency's needs, and agencies don't want to change the way they do things. So, how do we create two-way partnerships that benefit everyone involved?Join me on Marketing Unf*cked as I speak with marketing specialist Juliana Jackson. We discuss how to create stronger partnerships between SaaS companies and marketing agencies by using data, being kind, and forging more authentic relationships from the start.We cover how to build trust by starting small, and why a zero-expectation mindset helps form connections. We go over tips on using research, data, RFM segmentation, and tech to gain better understandings — because that leads to better relationships, better business, and better everything.In this episode:When SaS companies don't understand agencies, prospecting can come across like spam.If software providers talk to agencies, they can learn what their interests are.Develop a mindset of helping others without expecting anything in return.Data is important, but remember there's always a person at the other end of the line.Before launching a full partnership, start with small collaborations to build trust.People know what works for them. Agencies may be hesitant to reinvent the way they do things.Make sure you get along, and align on values, before committing to work together.Be present, available, and helpful. It goes a long way.Customer support logs can be a goldmine of information.Track customer behavior to guide your content creation, curation, and updates.How to use RFM (recency, frequency, monetary value) segmentation to understand customer behavior.Use your tags wisely to gain new insights.Understanding your customer leads to a better relationship, which ultimately gives you better everything else.LinksJuliana JacksonThe End of Average - Todd RoseRFM Segmentation

Connect and learn more about Simo Ahava.TwitterHis blogHis courses: Team SimmerMeasure Slack chat community (waiting time is 2-3 months)8-bit SheepPlease do not connect with Simo on Linkedin.If you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.

== Episode Notes ==Connect and learn more about Steen RasmussenLinkedin: https://dk.linkedin.com/in/steenrasmussenTwitter: https://twitter.com/strasmThe company he has founded: https://iihnordic.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

Connect and learn more about Siobhan Solberg:LinkedinTwitterThe company she has founded: RAZEHer podcast: Marketing Unf*cked.How to pronounce Siobhan :DIf you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.

Connect and learn more about Matthew Brandt:LinkedinTwitterTwitchHis websiteHis Patreon accountThe company he has founded: Cook EatHis CXL Course on Product AnalyticsIf you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.

Our dear friend Juliana Jackson dropped by on a show! She's a senior marketer with a strong blend of product and technical marketing experience, both in B2B SaaS and eCommerce, and currently Customer Marketing & Community at CXL.com In the last 12 years, she has: - Successfully taken to market 6 SaaS products; - Provided long-term consulting in growth & product marketing for 10+ tech startups; - Consulted 50+ direct-to-consumer brands on improving and implementing Customer Satisfaction and Customer Lifetime Value strategies. - Managed and trained 4 customer support teams, 5 sales teams, and 2 marketing teams. She's huge on education, internet experience, lifecycle marketing, technical marketing, marketing ops, community, and she goes out of her way to spread skills and understanding - and keep her outlook contemporary and candid. + she likes a good laugh - we laughed a lot! She actually advises not following or connecting with her if you don't have a sense of humor. But if you do, check her out on LinkedIn and Twitter. https://www.linkedin.com/in/theclvlady/ https://twitter.com/theclvlady --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.In this episode, we talked about retention, why people don't care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners and her network:Luka Nikolic: How would you quantify and attribute the impact of longer-term initiatives such as branding and community building to improved customer retention?Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?Jon Ivanco: Does AOV really matter, especially on the first purchase?Links in this episode:https://www.linkedin.com/in/theclvlady/https://cxl.com/institute/programs/foundations/https://twitter.com/theclvladyIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Juliana and I talk about the impact iOS15 is going to have for brands communications. We then warm up a little and get into how you can optimize your email flows and segmentation to provide richer experiences.In this episode we discuss:Apple's iOS15 updateHow to communicate with your customers via emailWhy % discounts on your website landing pages aren't workingYou can find Juliana on LinkedIn here.

Juliana Jackson is the Chief Growth Officer at Omniconvert. Omniconvert is a SaaS software company that offers their Explore, Reveal, Adapt and Survey platforms for 360deg actionable customer insights and predictive analytics. Their tools span the spectrum of both quantitative and qualitative data points to allow eCommerce and omni-channel merchants to market to and more importantly SERVE their customers better. Juliana is a no-holds-barred straight talker so buckle up for some customer centric truth and f-bombs! :-)

Check out CROSSNET here.Connect with Chris Meade. Watch the video version of this episode here. If you liked this episode don't forget to subscribe ;)

Katelyn Glass, Founder and Managing Partner of Fifty Six Advising, has spent the past 12+ years of her professional career leading the digital transformation for multiple firms serving various change management roles for high-end retail and consumer brands. Today, she is coming to our show to discuss how she sees the eCommerce scene changing and evolving, and the most sustainable strategies eCommerce companies should consider.Connect with KatelynFifty Six Advising WebsiteEmail Katelyn

Today I'm joined by Juliana Jackson and Valentin Radu. Valentin is the founder and CEO and Juliana, Chief Evangelist of Omniconvert. Omniconvert is a global optimization and personalization platform used by eCommerce businesses around the world, including Samsung, Avon, and WWF. Omniconvert has been working to redefine the category of optimization with a focus on what's called CVO “Customer Value Optimization” which looks at optimizing the entire customer journey, not just your website. We talk about why Omniconvert has this focus on CVO, how they see the optimisation industry changing and what's on the horizon. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

Daniela and Joe from Lovingly are helping to bring the "in shop" flower buying experience into the online world and they are coming to the Ecommerce Growth Stories to tell us all about it. Check out Lovingly.Follow Daniela and Joe. If you liked this episode, don't forget to subscribe!Video version of this podcast here.

Drops, spills, scratches, and surges… when life happens, Mulberry Technology is there with comprehensive coverage that protects your purchases for the long haul. In this episode, Jordan Garner is coming to chat with us about this forgotten but essential part of the overall customer experience while shopping online.Jordan Garner is the VP Partnerships at Mulberry, the ecommerce technology company enabling retailers to offer people-first extended warranty and product protection plans. Jordan has worked at technology startups in various phases of maturity for the past 15 years, focusing on creating long-term high-value partnerships, high-performing client-facing teams, and a customer-centric company culture across the organization.Mulberry Technology is hiring and here is their careers page where you can see all their openings.If you want to connect with Jordan feel free to add her on Linkedin or to email her at jordan(at)getmulberry(dot)com.  

In episode 52 of the Customers Who Click podcast I spoke with the CLV Lady herself, Juliana Jackson about customer value optimisation. Have you ever wondered how the biggest brands are built? By focusing on long-term strategy as opposed to looking for quick wins and gains. That's exactly what customer value optimisation is - delivering an excellent and unforgettable shopping experience to create customers for life. Unfortunately, many massively underrate the value of CVO and don't pay enough attention to customer lifetime value, which just doesn't make sense. Who's going to be more profitable to you long-term - a customer who buys from you repeatedly or someone who only buys from you when you have a sale on? You need to understand who your most valuable customers are and treat them extra nice, but you also need to know who those uncertain customers are who may have made that first small purchase, but need a bit of nurturing to really drive value from. Juliana is the Chief Evangelist at Omniconvert, providing guidance and education that transforms ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles. You can connect with her on LinkedIn or Twitter.

In episode 52 of the Customers Who Click podcast I spoke with the CLV Lady herself, Juliana Jackson about customer value optimisation. Have you ever wondered how the biggest brands are built? By focusing on long-term strategy as opposed to looking for quick wins and gains. That's exactly what customer value optimisation is - delivering an excellent and unforgettable shopping experience to create customers for life.

Join Alina Cazacu and Cristi Movila in a fire chat about "everything commerce". What are the benefits of working with companies that can offer you 360 degrees options and features? What are some of the most challenging projects one can work for in ecommerce? Case studies you will (definitely) learn from!Connect with Alina Cazacu, Cristi Movila and Alex Goaga.Digital Kitchen This podcast was brought to you by VTEX ROMANIA.

In today's episode we cover:What are the main issues that retailers face when trying to do digital?Online retail sales in Australia currently sit around 12-15% (as a % of overall sales) that will rise to 20 - 25% in the next 12 months. What are some things that the industry should focus on?Always increasing acquisition costs because of the focus being misplaced on things that don't move the needleWhy ShopYou is redefining the personalization algorithm making personalization focused on one consumer at a time instead of aggregated dataConnect with Kelly on LinkedIn or:Website: www.kellyslessor.comwww.shopyou.com.auTwitter: @kelly_slessor, @shopyou_Instagram: @the_retailedge @shopyou_FB: Theretailedge shopyouapp

Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize what matters to improve profitability and customer loyalty for ecommerce brands.She also has some unconventional opinions about ecommerce and its echo chamber problem.Why RFM segmentation is more important than CLTVWhat to ask your customers in an interviewWhy is ecommerce a sausage festShow LinksEffective Customer Segmentation through RFM AnalysisWikipedia: RFM (market research)HBR: Jobs to Be DoneJuliana on LinkedInApp: Reveal by OmniconvertSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop's search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers.In this episode we discuss:The 3 step theory you must be aware of when thinking about customer LTVHow to score your customers and put them into different bucketsUnderstanding customer buying cyclesWhy qualitative data is so importantNet promoter scoresWhy it's impossible to game How to scale a business from a lifetime value perspective, day one strategiesWhy your email welcome series is brokenYou can find Juliana on LinkedIn here.

Make your buyers feel safe, and they will return. Juliana Jackson has defined 8 steps to increase customer lifetime value success, for small start ups to midsize companies, and shares the last four with Lucas and Pitstop. Focus on the customer journey. Buy from yourself to experience interacting with your brand and using your products. Map the journey, and  deliver value at every touchpoint of that journey. Shift your focus from new customer acquisitions to ideal customer acquisitions. Target those who RFM segmentation identify as your best customers, not the average consumer. Empower your customer support team to help you gather further data, listen to their customer experiences, and use that data to generate a more safe and comfortable customer individual experience. Orchestrate personalized campaigns on all of your channels. Understand your customers, understand the value they bring you, and optimize their experience with that understanding. The more comfortable, safe and satisfied your customer feels post-transaction, the more likely they will become a high value customer. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

A happy, satisfied customer is a returning customer. Juliana Jackson has defined 8 steps to increase customer lifetime value success, for small start ups to midsize companies, and shares the first four with Lucas and Pitstop. Monitor what matters; customer retention, net promoter score, customer effort score, orders per customer and recency Change the way your company defines success. An internally aligned and united vision provides consistent, quality service, increasing CLTV Find your ideal customers. Recency, frequency, and monetary (RFM)  segmentation analysis can help you identify your most valued customers. Identify your top and toxic products. Removing toxic products and optimizing your inventory will reduce low-value customers and encourage high-value customers. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

Make sure you connect with Adam if you really want to do email marketing right.He claims he spends more time than me on LinkedIn but he doesn't - impossible.But here he is and also if you need help making sense out of your email marketing strategy visit https://magnetmonster.co.uk/. If you liked this episode make sure you give the other ones a chance and also, why not subscribing? 

Connect with Tyler Sullivan here.PS: I must warn you he might not be available that much because of his social media free life he has now, but it's worth a try.His ecommerce store is: https://www.bombtechgolf.com/And his agency: https://www.ecomgrowers.com/ Also, you might want to connect with my co-host for this episode Jon Ivanco.____________________Do you want to be on the show?Get in touch with the hosts: Juliana or Valentin. If you like this episode, don't forget to subscribe. This podcast is sponsored by VTEX: The first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

Get Jordan West's amazing growth plan for free right here.What does it include?Your Basic Facebook Ads Account ScoreYour basic Google Ads Account ScoreFacebook Ads high level execution planYour Facebook Ads KPI's – Key opportunitiesA roadmap forward to increased profitability and stability.A 30 minute consulting session outlining key opportunities for growthConnect with Jordan here.____________________Do you want to be on the show?Get in touch with the hosts: Juliana or Valentin. This podcast is sponsored by VTEX: The first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.   

Did you enjoy this episode?Then don't be a stranger and hit that subscribe button or better, if you are in a good mood leave this podcast a rating and review on your favorite podcast app.We will definitely appreciate it :)Want to get in touch with the hosts?Juliana Jackson The CLV LadyValentin RaduWant to get in touch with our guest?Miruna MituMobexpert RomaniaInterested in being a guest?Contact us here.

I recorded my first podcast episode in english. I discuss with Juliana , the clv lady, why it is so important to know the value of a customer and what the f*** hell a customer lifetime value actually is. Listen now!

Introducing our new format and bringing industry experts to share their unique experiences in their career, industry trends, marketing talk, mindset hacks... basically, it's like sitting down and having a beer with your digital marketing pals and talking shop. In this episode, we have CVO (Customer Value Optimization) and Ecommerce Industry Evangelist, Juliana Jackson. Juliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles, tools, and frameworks for data-driven growth. She shares her unique experiences in developing and owning this marketing niche, her rise from struggling single mom to marketing queen plus more. Check her out on Linkedin: https://www.linkedin.com/in/theclvlady/ Let's continue the conversation... join the free mastermind group on facebook: https://www.facebook.com/groups/2624126711240179

Did you enjoy this episode?Then don't be a stranger and hit that subscribe button or better, if you are in a good mood leave this podcast a rating and review on your favorite podcast app.We will definitely appreciate it :)Want to get in touch with the hosts?Juliana Jackson The CLV LadyWant to get in touch with our guest?Erica RankinBroDoughInterested in being a guest?Contact us here.Are you looking for a software to help you increase your store's lifetime value?Look no further, here is the best solution. SponsorsThis podcast is sponsored by VTEX: The first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

Frameworks bring clarity and focus. And with the overwhelming deluge of customer data collected, a framework to segment your customer base is critical. That's why RFM Segmentation is a powerful way to create cohorts of your existing customer base. The goal is to understand and predict how your customers will behave based on their purchase history. And the methodology is based on scoring your customers based on three factors: Recency: how recently they purchased from you Frequency: how many times they have purchased Monetary Value: how much revenue those orders brought. In today's episode, Juliana Jackson, aka The CLV Lady, shares how to run RFM Segmentation. This enables: Greater engagement and relevancy due to tailored messaging and offers Smarter allocation of resources - not spending limited time and resources on low-value customers Improved lifetime value and customer loyalty as a result of more engaged customers responding to the messaging and offers.

Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics. This time, their guests were Nick Bennet, Zineb Layachi, Juliana Jackson, and Ivan Dimitrijevic. For more information about what Nemanja does, check https://funkymarketing.net/. For more information about what Marti does, check https://influencepodium.com/. To join us live use this link https://zmurl.com/B2BWEEKLY

Juliana and I were feeling pretty grumpy on this episode. Maybe it's the time of year, who knows. Neither of us particularly like Christmas. It's all a bit tedious really. We talked about all sorts of stuff. Hope you enjoy it.

In this episode, Juliana Jackson, the Chief Evangelist at Omniconvert, joins Yaag and Manish to share her insights on how you can use data to improve your customer lifetime value. She talks about the different types of data already available within your tech ecosystem and how you can make use of it, using RFM segmentation to prioritize on high value customers, CAC:CLV ratio and more.

Juliana and I had a chat about boredom. I have nothing else to say. Because I'm bored today.

Juliana is an e-commerce product marketer. We had a chat about how much we are manipulated into buying shit we don't need. We also talked about social media and how it plays on our basic needs for being liked. All part of the same subject really.