The Knowledge

The perfect, constant work/life balance probably doesn’t exist, but there are great frameworks you can use to find greater fulfilment in all areas of your life.// You'll find the show notes / newsletter edition of this episode here. // If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com. // Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

We can all agree that 2020 was awful, but I learnt a few things worth sharing and am making a lot of changes to how I approach life. // You'll find the show notes / newsletter edition of this episode here. // If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com. // Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

This week I'm joined by actress Merryl Ansah. She's sharing her journey as an actor from her first roles to playing Nala in The Lion King on the West End.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Merryl on social media at: @merrylansah.

This week I'm joined by baker and food stylist Benjamina Ebuehi. She's sharing everything she's been up to since making the quarter-finals of the Great British Bake-Off, including her amazing new cookbook: The New Way to Cake.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Benjamina on social media at: @bakedbybenji and @thesistertable.

This week I'm joined by environmental consultant Christiana Illiya, who is the founder of Hibby's drinks. She shared some of the lessons she's learnt building the brand, as well as the challenges she's facing now, dealing with the global pandemic.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Christiana on social media at: @hibbysdrinks_.

This week I'm joined by BBC journalist Hannah Ajala who's spent the last few months travelling throughout Africa, sharing the stories of people from around the diaspora who have moved back to live and work. She shared some of the lessons and stories she's gathered from her travels, as well as her experience now, dealing with a global pandemic while in Nigeria.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Hannah on social media at: @hannah_ajala.

This week I was joined by campaigner and activist Seyi Akiwowo. She is the founder and director of Glitch, a non-profit campaigning to end online abuse. We talked about the importance of therapy and community leadership, Seyi's political journey as Newham's youngest counsellor, and the responsibility of Big Tech in dealing with online abuse. This was such an important conversation to have, especially now that most of our lives have been migrated online. If you find our conversation useful please do share it with a friend! Glitch is running online workshops on digital self-care and you can sign up at: fixtheglitch.org. // If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Seyi on social media at: @seyiakiwowo.

This week I'm joined by investment-banker turned entrepreneur Ayotunde Rufai, the founder of luxury fashion platform Jendaya and Editor in Chief of ArtValue magazine. We talked about Jendaya's journey, the problems faced by e-commerce innovators in Africa, and the impact of streetwear in the world of luxury fashion.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Ayo on social media at: @ayotunde.rufai.

This week you can hear my pre-pandemic conversation with Richard Odufisan, a manager at Deloitte consulting. We lamented about our battles with mindless consumerism, fast fashion, charity, and wealth inequality.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Richard at @tftp_tunde and @plantationtales.

This week you'll hear my conversation with Ade Onibada, a journalist, news reporter and factual producer. We spoke about her journey into journalism and progression through the industry, and then on a macro level about the role of media in society, the widening gap between the right and the left, and the importance of maintaining journalistic integrity.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Ade at @SincerelyAde.

This week I sat down with Claud Williams, a serial entrepreneur and the founder of Dream Nation. Claud shared his journey so far as an entrepreneur, as well as his aspirations, and we had an engaged discussion touching on the entrepreneur's life cycle, passion vs purpose, mental health, values, vision and legacy. // If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com. // Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Claud at @Claud_Williams and @DreamNationHQ.

This is a continuation of my conversation with Lawyer and Digital content creator Jasmine Boadi. This time we're chatting about faith, science, the law of attraction, personality tests, horoscopes and more! // If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com. // Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Jasmine at @afiajasmine and @stylestatute.

I sat down with Lawyer and Digital content creator Jasmine Boadi to chat about our favourite conspiracies surrounding dairy, Big Pharma, fake food and Pseudo-veganism. // If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com. // Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Jasmine at @Afiajasmine and @stylestatute.

Universal Basic Income is an idea that's been discussed by everyone from Martin Luther King to Milton Friedman, and it's been a topic of increasing interest following Andrew Yang's 2020 Election campaign. In this episode I discuss the pros and cons, and whether UBI may hold the key to solving our poverty problem. / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

America's gun control problem is out of hand and only getting worse. Today we're taking a deep look at what's causing this issue, and what can be done to solve it. / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

Let's get to know Britain's new prime minister and find out why China's winning the trade war. / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

We need to have a frank discussion about the state of Nigeria and its future on the world stage. / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

Robo-advisors - I’m sure you’ve heard of them by now, and how they’re supposedly disrupting the investment game, but if you haven’t, this episode should clear up some of the smoke and point you in the right direction when it comes to picking one and getting started! / Nutmeg: http://thydailyedge.com/recommends/nutmeg / Moneyfarm: (use referral code: MF087364 to save on fees) http://thydailyedge.com/recommends/moneyfarm / Wealthify: (search for the THY DAILY EDGE circle to save on fees) http://thydailyedge.com/recommends/wealthify / Scalable Capital: http://thydailyedge.com/recommends/scalable-capital / Wealthsimple: http://thydailyedge.com/recommends/wealthsimple / Oval: (use referral code: DED9EMQU to save on fees) http://thydailyedge.com/recommends/oval / Moneybox: https://www.moneyboxapp.com / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

A brief introduction to bonds, stocks, funds, and a few other things you need to know to get started investing. / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

Tesla has had a great run of pulling finance from thin air and rallying stocks just in time for every bond repayment date - but how long can the show go on? / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

A brief overview of Japan's economy, covering its mounting debt problem, policy options, and Abenomics. / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

Whimsical coverage of President Trump's state visit to Japan, and Prime Minister Shinzo Abe's "entertainment diplomacy". / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

Theresa May's resignation has sparked a mad scramble for The Iron Home - 10 Downing Street. Join me for a short rant as I vent about party politics and, of course, Brexit. / If you liked this episode, David also writes an intellectually stimulating newsletter full of dry humour and useful resources at: www.theknowledge.substack.com / Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge

David Elikwu speaks with David Morris, the Chief Operating Officer at NeoInsulation.David dug deep into his background and the road to becoming a chief operating officer and everything that he learned along the way.They also discussed the idea of finding your path and not over optimising for optionality. Finally, David unpacked his leadership playbook, sharing everything that he's learned about leadership, both at home and at work, as well as the skills and values that you need to be a great leader.Connect with David:Twitter: @wdmorrisjrShow notes:David's journey to COO [1:59]The magic of 'mid-life' [8:32]The pressure to have things figured out [14:32]What does it mean to get things right [16:40]The glamorous alternative future [27:20]How David built his career [31:54]Learning values through hard lessons [38:02]The hardest skills (you really need to learn) [47:07]Great leadership and great parenting [50:33]The battle against cynicism [54:58]Mentioned in the show:ForbesHarvard Business ReviewFull transcript:https://theknowledge.io/davidmorrisAbout David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist and writer. David is the founder of The Knowledge, a platform helping people learn more and live better.Twitter: @Delikwu / @itstheknowledgeNewsletter: https://theknowledge.ioWebsite: https://www.davidelikwu.com,Podcast: http://plnk.to/theknowledge

David speaks with Joe Ferraro, a teacher, podcast host and speaking coach.Joe Ferraro is currently in his 22nd year as an educator, teaching English 12, Public Speaking, and Creative Writing. In addition to his work in the classroom, he is the host of One percent better podcast, and founder of DamnGoodConversations.com, a company whose mission is to teach you repeatable ways to have the best conversations in your life and work.Connect with Joe Ferraro:Twitter: @FerraroOnAir Blog: https://www.damngoodconversations.com/damn-good-servicesShow notes:[Topics + timestamps]Mentioned in the show:DamnGoodConversations.comSeth GodinFull transcript:https://theknowledge.io/joeferraroAbout David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist and writer. David is the founder of The Knowledge, a platform helping people learn more and live better.Twitter: @Delikwu / @itstheknowledgeNewsletter: https://theknowledge.ioWebsite: https://www.davidelikwu.com,Podcast: http://plnk.to/theknowledgeThe Knowledge:As a writer and serial entrepreneur, David speaks with elite performers from a variety of backgrounds, unpacking everything there is to know about navigating the world around us.This podcast is a catalogue of excellent data points. Join us each week for actionable insights to make sense of what matters most.The Knowledge is an online publication designed to save you from information overload. The Knowledge is where you go to figure things out. It's a curated digest of the world's best ideas, drawing on insights from psychology, philosophy, business and culture. We explore tools, frameworks and stories that will help you navigate with clarity and cut through the noise.Website: theknowledge.ioPodcast: plnk.to/theknowledgeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

David speaks with Buster Benson, CEO of 750words.com, author of "Why Are We Yelling? The Art of Productive Disagreement".Buster's had a well storied career across Silicon valley, having worked at Amazon Twitter, Slack and Patreon. But he's also an entrepreneur. He's built and co-founded several incredible businesses like 43things.com, Healthmonth.com, and currently is the CEO of 750words.com.Connect with Buster:Twitter: @busterBook: Why Are We YellingWebsite: 750words.comShow notes:Buster as an introvert [4:19]Why he's willing to be authentic on the internet [5:38]Buster's early experiences on the internet [6:30]Being able to write online and having that creative streak [9:11]What was it like coming into Amazon [13:13]His text ad service for blogs [16:28]What was the motivation? [21:29]The infinite possibility of the internet [27:26]What inspired Buster to write why are we yelling? [30:27]Productive Arguing is a Secret Skill [36:33]How to learn from people you disagree with [40:02]Important considerations for the Metaverse [44:27]The origin of 750 words, and why Buster built it [55:06]Mentioned in the show:NaNoWriMo43things.comWhy Are We Yelling?Thinking is hardCognitive bias cheat sheetThe Artist's WayFull transcript:https://theknowledge.io/busterAbout David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist and writer. David is the founder of The Knowledge, a platform helping people learn more and live better.Twitter: @Delikwu / @itstheknowledgeNewsletter: https://theknowledge.ioWebsite: https://www.davidelikwu.com,Podcast: http://plnk.to/theknowledgeThe Knowledge:As a writer and serial entrepreneur, David Elikwu speaks with elite performers from a variety of backgrounds, unpacking everything there is to know about navigating the world around us.This podcast is a catalogue of excellent data points. Join us each week for actionable insights to make sense of what matters most.The Knowledge is an online publication designed to save you from information overload. It's where you go to figure things out. A curated digest of the world's best ideas, drawing on insights from psychology, philosophy, business and culture. We explore tools, frameworks and stories that will help you navigate with clarity and cut through the noise.Website: theknowledge.ioPodcast: plnk.to/theknowledgeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

David Elikwu speaks with David Belle, a Trader, the founder of Macrodesiac and Director of Growth at TradingViewWe talked about:The psychology of traders and what makes investors like Warren Buffet so successful. We also talked about emerging trends in crypto and web3, and high leverage skills to build in your career.Show notes:Why most retail traders lose money [6:42]How success leads to destruction [7:54]Why Warren Buffet is a great investor [10:02]The magic of financial markets people often overlook [29:14]Why the crypto trend isn't going away [48:02]How overlapping your skillset makes you powerful [51:51]The biggest skill differentiator is... [54:38]The one thing you need to take an unconventional path [56:57]Connect with David Belle:Twitter: @davidbelle_ @macrodesiac_Mentioned in the show:MacrodesiacTradingViewBrokerageBridgewaterDavidbellefx.comFinimizeSchumpeterian creative destructionCharlie MungerWarren BuffetFull transcript:https://www.theknowledge.io/dbelle/About David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist and writer. David is the founder of The Knowledge, a platform helping people learn more and live better.Twitter: @Delikwu / @itstheknowledgeNewsletter: https://theknowledge.ioWebsite: https://www.davidelikwu.com,Podcast: http://plnk.to/theknowledgeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

David speaks with Urenna Okonkwo, the founder and CEO of luxury fashion fintech platform Cashmere. They talk about everything at the intersection of fashion and fintech, as well as Urenna's experiences fundraising and scaling.At the age of 23, Urenna Okonkwo came up with the idea for an app to help women save for luxury purchases. Now Cashmere is the savings platform for fashion-forward women, who want to save sensibly.Connect with Urenna:@urennalexacashmereapp.co.ukFull Transcript: www.theknowledge.io/urenna/About David:David Elikwu FRSA is a serial entrepreneur, strategist and writer. David is the founder of The Knowledge, a platform helping people learn more and live better.- Twitter: @Delikwu / @itstheknowledge- Website: https://www.davidelikwu.com, https://theknowledge.io- Podcast: http://plnk.to/theknowledgeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

David speaks with JJ Bola, a published poet and author. Continuing from last week, their conversation touches on the impacts of stereotypes on black masculinity, the consequences of colonialism on cultural pride within ethnic communities. This is the second episode of a 2-part series! JJ Bola is a Congo-borne accomplished poet and author, having released 3 poetry collections (Elevate, Daughter of the Sun, and WORD) and 2 novels (No Place to Call Home, Mask Off) in the last 5 years. His latest novel, The Selfless Act of Breathing (2021), tackling themes such as mental health, police brutality, and the power of love, is out later this year! *Connect with JJ Bola* : Twitter/Instagram: @JJ_Bola Jjbola.com *Show notes:* * The burden of successful black stereotypes, and the consequences of sexualisation * The self-fulfilling prophecy of stereotypes * Loss of cultural heritage and history (and the consequent replacement of taught racial history) * Consequences of colonialism on history and heritage * The recent realisation of cultural identity, and appreciation of cultural differences * Impacts of colonialism on other ethnic communities *Quotes:* “it's a real conversation that we need to have amongst ourselves. But places like Twitter seems to be the only platform for it. And there's just not enough nuance like it's about popular voices, it's about retweets, it's about, you know hashtags.” “I think the most powerful thing that we can do, I say like, as black people, is connect with our ancestral lineage, connect with our history is never by culture. That's the pathway to liberation that effort, like everything else, has been tried and tested, you know, and I think that the further that we get along, we can talk about, you know representation in, in, in society, but as long as the society remains white supremacist materialistic which is like. It's not going to liberate us, but the more we are traditionally tied to our ancestral values.” “you're gonna learn about this culture you're going to embrace it in a very different way. And I think that's something I would love to see more within our community as well, maybe not just even from Africa, but I guess Pan African as well I'm looking around the diaspora and we can embrace each other. I'm looking at how we can find that collective identity.” *Full transcript:* [Link] *About David:* David Elikwu FRSA is a serial entrepreneur, operator and strategist who traded corporate law for tech. He now helps startups to scale. David previously founded Baba’s Flight Club and is currently building Democratic Republic, a sustainable coffee and wine company. David writes weekly about learning more and living better in The Knowledge newsletter, and speaks regularly on The Knowledge podcast, Travel n Turn up podcast, and The Knowledge: Office Hours. * Twitter: @Delikwu ( https://twitter.com/Delikwu ) / @DemRepWorld ( https://twitter.com/DemRepWorld ) * Website: davidelikwu.com ( https://www.davidelikwu.com/ ) , demrepworld.com ( https://demrepworld.com/ ) * Newsletter: theknowledge.substack.com ( https://theknowledge.substack.com/ ) * Podcast: gopod.me/theknowledge ( http://gopod.me/theknowledge ) , travelandturnup.com ( https://travelandturnup.com/ ) *The Knowledge:* Welcome to The Knowledge, hosted by David Elikwu. David is on a journey of learning more and living better, and sharing everything he discovers along the way. As a writer, tinkerer, and serial entrepreneur, David unpacks wisdom from elite performers and everyday people, highlighting everything you need to know to navigate the world around you. Newsletter: theknowledge.substack.com ( https://theknowledge.substack.com/ ) Podcast: gopod.me/theknowledge ( http://gopod.me/theknowledge )

David speaks with JJ Bola, a published poet and author, on how he went from being a good writer to a published author, as well as his experiences grappling with a multinational identity, his views on social justice and masculinity within the black community and how all of these topics influence him to write. This is the first episode of a 2-part series! JJ Bola is a Congo-borne accomplished poet and author, having released 3 poetry collections (Elevate, Daughter of the Sun, and WORD) and 2 novels (No Place to Call Home, Mask Off) in the last 5 years. His latest novel, The Selfless Act of Breathing (2021), tackling themes such as mental health, police brutality, and the power of love, is out later this year! Connect with JJ Bola: Twitter/Instagram: @JJ_Bola Jjbola.com Show notes: JJ Bola discusses his career progressions as a writer and poet The importance of consistency in writing Structuring hobbies outside a 9-to-5 The influence of environment and identity in writing The levels of identity in first and second-generation immigrant children, and its impacts on personal philosophy and allegiance Impacts of foreign political struggles on identity, and the importance of empathy amidst confusion The hierarchy of the black community in British society Social justice and how it affects communities The sexualisation of successful black men, and how it affects masculinity Reclamation of identity and humanity (reclaiming the N-word, buying back land) Archetype personalities and black masculine stereotypes Impacts of materialism and capitalism on black stereotypes About David: David Elikwu FRSA is a serial-entrepreneur, operator and strategist who traded corporate law for tech. He now helps startups to scale. David previously founded Baba’s Flight Club, and is currently building Democratic Republic, a sustainable coffee and wine company. David writes weekly about learning more and living better in The Knowledge newsletter, and speaks regularly on The Knowledge podcast, Travel n Turn up podcast, and The Knowledge: Office Hours. Twitter: @Delikwu / @DemRepWorld Website: davidelikwu.com, demrepcoffee.com Newsletter: theknowledge.substack.com Podcast: gopod.me/theknowledge, travelandturnup.com The Knowledge: Welcome to The Knowledge, hosted by David Elikwu. David is on a journey of learning more and living better and sharing everything he discovers along the way. As a writer, tinkerer, and serial entrepreneur, David unpacks wisdom from elite performers and everyday people, highlighting everything you need to know to navigate the world around you. Newsletter: theknowledge.substack.com Podcast: gopod.me/theknowledge

The pandemic has unearthed uncomfortable conversations on privilege and its impact on different social groups in uncertain times. However, the experience of privilege isn’t always a negative, but something which we should recognise and have more honest conversations about going forward. // You'll find the show notes/newsletter edition of this episode here: http://bit.ly/tkissue26 Introduction: the future of learning, the privilege paradox [0:15] Thoughts on how the pandemic disrupts theoretical discussion (Case Studies: Universal Basic Income) [2:02] Case Study: Remote Working [3:55] Case Study: Remote Learning [5:10] The drawbacks of remote learning [7:00] Dispensing of grading and traditional assessments [10:55] The racial biases within the predicted grading system and the disadvantages to black students [12:03] The Birth Lottery: Fortune, Friction, Hope and Luck [15:23] Meritocracy has its merits [16:50] The lack of representation in privilege [18:40] The privilege of living in the modern age, and digital access [20:05] Natural Friction and Manufactured Friction [21:58] How benefit of the doubt is a misallocated resource [24:02] Varying degrees of friction and culture [25:00] The real issue with denying privilege exists [27:00] // If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com ( http://www.theknowledge.substack.com ). // Keep the conversation going on Twitter at @Delikwu using the hashtag #TheKnowledge

David speaks with Joycelyn Mate, the co-founder of Afrocenchix. They talked about Joycelyn’s journey building an afro haircare brand, scaling it, and the challenges they faced fundraising as Black women founders. Joycelyn Mate is one of the amazing brains behind Afrocenchix, an overnight success ten year in the making. The unintentional business she started with her friend Rachael while at university became the first afro haircare brand to be stocked at Whole Foods UK, and the pair have already raised over half a million pounds in venture funding, including backing by WeWork/SoftBank. Connect with Joycelyn: Twitter: @joymatespeaks @Afrocenchix www.afrocenchix.com ( http://www.afrocenchix.com ) Show notes - [Topics + timestamps] Early days of Afrocenchix [1:29] How Afrocenchix came about [4:17] Initial response to Afrocenchix [6:42] The journey to find product market fit [9:15] How the market reacted to Afrocenchix [11:58] How Afrocenchix formulated customer trust [16:12] Afrocenchix’s fundraising experiences [18:18] [20:46] What black and female founders actually need and bias in funding [21:49] Why capital is key [28:21] Trials and tribulations of creating a team [31:01] How you can use personality tests and types to foster greater teamwork [33:45] Joycelyn’s business role models [39:17] Joycelyn’s advice for business and life - the art of mastery [42:24] The iceberg analogy [46:50] Joycelyn’s advice for founders, VCs, and investors [48:30] About David: David Elikwu FRSA is a serial-entrepreneur, operator and strategist who traded corporate law for tech. He now helps startups to scale. David previously founded Baba’s Flight Club, and is currently building Democratic Republic, a sustainable coffee and wine company. David writes weekly about learning more and living better in The Knowledge newsletter, and speaks regularly on The Knowledge podcast, Travel n Turn up podcast, and The Knowledge: Office Hours. Twitter: @LegendofBaba / @DemRepWorld Website: davidelikwu.com, demrepcoffee.com Newsletter: theknowledge.substack.com Podcast: gopod.me/theknowledge, travelandturnup.com The Knowledge: Welcome to The Knowledge, hosted by David Elikwu. David is on a journey of learning more and living better, and sharing everything he discovers along the way. As a writer, tinkerer, and serial entrepreneur, David unpacks wisdom from elite performers and everyday people, highlighting everything you need to know to navigate the world around you. Newsletter: theknowledge.substack.com Podcast: gopod.me/theknowledge

David Elikwu speaks with Dave Kline, a solopreneur, and owner of MGMT Accelerator & Skillscouter.He advises executives on how to build exceptional teams and improve their careers.We talked about some of the big mistakes that both new and experienced leaders make, how to delegate effectively, how to empower teams and a lot of frameworks and mental models for making effective decisions in a replicable way.

David Elikwu speaks with Arielle Jackson, who is the marketing expert in residence at First Round, and also an amateur jewelry maker.Arielle built a well-storied career working in marketing at Google, Square and Cover. Now she's a force multiplier at First Round, helping startups pop! She's also teaching a course on Maven called Startup Brand Strategy.

David speaks with Ama Amo-Agyei, a wellness entrepreneur and the founder of Plantmade.Plantmade creates powerful, vegan growth products handmade in small batches to make an actual difference in you and the planet!

David Elikwu speaks with Bob Gower, an author, speaker, and consultant, who cares deeply about creating organizations that are a net positive for the world.Bob Gower assists leaders in aligning their teams on all levels in order to achieve optimal performance.He is the author of two books, Agile Business: A Leader's Guide to Harnessing Complexity and Radical Alignment: How to Have Game-Changing Conversations to Transform Your Business and Life, as well as a former contributor to the Huffington Post and Inc.Full transcript:www.theknowledge.io/bob-gower/

David Elikwu speaks with Richie Brave, a Broadcaster at BBC Radio 1xtra and Head of Diversity for a Publishing Company.Richie dug into his background growing up in London, and how he was able to craft his own career, defining success on his terms to build a life that suits him. Finally, Richie shared some of the incredible grassroots work that he does in his local community.

David Elikwu speaks with Christine Carrillo, an Executive Coach for Early Stage CEOs, Founder of The 20-Hour CEOOver the last decade, she built and led three companies that have generated $200M in revenue. She experienced everything from bootstrapping a business to $25M to building a hyper-growth VC-backed company to $28M ARR in under two years.

David speaks with Colin Landforce, the CTO of Unrivaled Brands.They talked about Colin's early forays into entrepreneurship, building things from high school and college and beyond, and then also this incredible journey of building a publicly traded cannabis company (Unrivaled Brands).And then finally, they also talked about the idea of building a brand around yourself and tenets of being able to find authenticity and being yourself and finding your voice.