Podcasts about nic peterson

This is a free preview of a paid episode. To hear more, visit creativeonpurpose.substack.comThis is the entire replay of Close the Gap: Define Your 2025 Q1 Priority & Achievement Plan.The full replay is for Solopreneur Success Circle members only and requires a paid subscription.Free subscribers are invited to listen to and watch the previews included here.Here's what's covered in the preview:* Welcome* Step 1: Clarify Your Ideal LifestyleWant access to the full training and all the other benefits of membership? Click the button below to learn more about the Solopreneur Success Circle.Here are links to the additional resources mentioned:* Click here for the Close the Gap Flowchart & Process Guide* Click here for the Recapture & Reallocate exercise.* Click here for the weekly schedule exercise.* Click here for a free digital copy of Nic Peterson's book, Bumpers.Here's the preview of the workshop replay.Keep scrolling to access the complete replay and all the additional resources, for Solopreneur Success Circle members (including the revised worksheet)!

I'm writing a solopreneur success handbook, Close the Gap: Build a Fulfilling Part-Time Business That Funds & Fits Your Ideal Lifestyle.This is a “Build a Book in Public” project. I'm sharing chapters with Creative on Purpose Substack subscribers and workshopping the principles and process with a small group of clients on weekly coaching calls.Are you ready to join the next solopreneur success circle? Click the “I'm ready” button below to learn about our next Close the Gap cohort!This is the fourth in a series of episodes where clients discuss the impact of the Close the Gap principles and practices on helping them achieve their business priorities with greater ease and velocity.This episode discusses how to create the solopreneur business you really want.I reference a few exercises from Nic Peterson's book Bumpers. Click here to download a free copy.Click here if you prefer to watch the video replay.Click here to read the article that inspired this episode.Click here to pre-order Close the Gap.Click here to learn about the Close the Gap 90-Day Solopreneur Success Accelerator.Join the community and conversation by subscribing now. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ascottperry.substack.com/subscribe

Welcome to "The Art of Making Things Happen" with your host, Steve Sims. In today's compelling episode, we sit down with the multifaceted Nic Peterson, co-founder of Mastery Mode and Golden Swan, founder of Wolf Den, and co-owner of Cleator, Arizona. This episode delves into a myriad of topics, from the creation of the unique "Golden Swan" package—a groundbreaking $10,000 offering featuring contributions from industry giants like Chris Voss and Joe Polish—to the adventurous tale of buying and developing land around the quirky town of Cleator. Nic shares intriguing insights into the world of crypto and blockchain, emphasizing the importance of practical experimentation and long-term investment strategies. He also highlights the foundational principles that drive his disruptive approach in industries as varied as fitness, nutrition, and business. With endorsements from prominent figures and real-world successes, Nic's book "Bumpers" captures these fundamental truths, making them accessible and actionable. Join us as Steve Sims explores the collaborative genius behind the Golden Swan project, unpacks Nic's philosophies on avoiding entrepreneurial pitfalls, and much more. Whether you're an entrepreneur, crypto enthusiast, or someone eager to perfect the basics in any field, this episode offers valuable lessons and inspiration. So, don't miss out—tune in, share, and subscribe to keep making things happen! More about Nic

It's the 2024 Draft & Summer Ball Extravaganza Pod!  We visit with 5 Gauchos to discuss their summer seasons starting with two players who will be signing professional contracts, Brendan Durfee (Padres 14th Round, 7:20) & Jessada Brown (Marlins FA, 20:37).  Then 3 players who are in the midst of outstanding seasons in their respective summer leagues, Reiss Calvin (Northwoods, Rochester Honkers, 31:47), Nic Peterson (West Coast, Bellingham Bells, 43:25) & Jonah Sebring (California Collegiate, Santa Barbara Foresters, 51:28).  At the conclusion of the 2024 Draft UCSB Baseball had the 5th most players selected from Division I, the most in the BigWest Conference and the most in the state of California with 6.  Justin Trimble (Astros) & Brown signing free agent deals makes 8 Gauchos going on to play affiliated ball in 2024.

Have you ever felt that despite your best efforts, you are falling short of achieving what you truly want in life? For most of us, the road to success and fulfillment contains many pitfalls and diversions, and creating your best life requires key ingredients such as clarity on your goals and values and consistency in your efforts. Nic Peterson, our guest in Episode 195 of The MINDset Game® podcast, is a serial entrepreneur and the author of the book, “Bumpers: The Framework for Finding Your Personal Abundance, Maximum Productivity, Greatest Profits and Highest Quality of Life.” Nic wrote this book in response to a recurring question he received – how do you get so much done in so many different industries? Similar to the bumpers you'd put up in a bowling alley, the bumpers that Nic shares with us will allow you to play all in with 100% effort, while keeping you out of the gutter. In this episode, he discusses the following strategies to help you live the life you really want: The value of concentrating your efforts on trying to prevent negative outcomes in the first place, as opposed to allowing them to happen and then recovering – and how sharpening your sense of hindsight and establishing your non-negotiables can help in this process  Why focusing on improving your “rolling average” may be a more effective and sustainable approach than trying to constantly improve upon your best results  Why it's crucial to be honest with yourself in getting clear on what you truly want in life, and constantly checking in with yourself to identify what's most important to you   To learn more about Nic, visit https://www.nicpeterson.com, or look for “Bumpers” on Amazon. To subscribe to The MINDset Game podcast, visit www.TheMindsetGame.com.  

CSA: Arena Catalyst is live! Click here to learn more.Knowledge gathering can be fun and stimulating in its own way, but if you truly want to close the gap between where you are and where you want to be in life or business, you must enter the arena and engage the field.In this conversation with Bumpers author Nic Peterson we share an easy-to-learn and execute process to help you:* Clarify your destination and path* Boost certainty of achievement as you go* Collapse time by iterating and improving path as you goHere's What We Covered:* What Does It Mean To Enter the Arena & Engage the Field?* What If You're Uncertain About What To Do?* The Virtues Of Taking Intentional Action* What To Do If You're Doing Too Much* The Process Is the Shortcut * Q&A Prefer to watch a video replay? Keep scrolling!Ready to get real about achieving your life and business priorities? Join Arena Catalyst In the Arena Every Month, You Can Participate In:* A Marketing & Sales Call With Laurel Portié* A Champion's Mind Call With Dr. Jeff Spencer* An Engage the Field & An Arena Accelerator Call With Nic Peterson Every call includes access to the hosts for feedback and Q&A. Weekly Catalyst Coaching Calls Help You:* Clarify Your Priority & Calibrate Your Path* Increase Certainty of Achievement* Collapse Time to TargetFor call details, pricing, and availability, click the button below.Video Replay This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ascottperry.substack.com/subscribe

In this episode we have Nic Peterson, a dynamic entrepreneur and the co-founder of Mastery Mode. Nic's impressive portfolio includes co-founding multiple successful companies such as Certainty U, the Certainty App, Relentless Performance, and Relentless Dietetics, now known as Trevor Kashey Nutrition. With a track record of founding or co-founding over half a dozen companies that have achieved seven or eight-figure revenues, Nic brings a wealth of experience and insights to the table. Throughout our conversation, Nic shared his journey from experiencing significant successes to enduring challenging failures. His approach is deeply rooted in being a perpetual student, constantly developing new skills and learning from every venture he undertakes. Nic emphasized the importance of implementing lessons learned, which has been a cornerstone of his growth and success. Nic's current focus with Mastery Mode is on helping business owners, consultants, and service providers build robust systems and operations. Tune in to this episode for an engaging and insightful discussion with Nic Peterson, and learn how his strategies can help you achieve your business goals. In this episode, we talked about: His personal journey of founding multiple companies, detailing the successes he has celebrated and the valuable lessons learned from his failures. Important concepts from his book Bumpers: The Framework for Finding Your Personal Abundance, Maximum Productivity, Greatest Profits and Highest Quality of Life How creating efficient systems and robust operations can help business owners, consultants, and service providers leverage their time and increase profitability. The significance of continually developing new skills and implementing learned lessons to drive personal and professional growth. Connect with Nic: Website: https://www.nicpeterson.com/  Instagram: https://www.instagram.com/nicpeterson23/?hl=en  Linkedin: https://www.linkedin.com/in/nic-peterson/  Book: https://www.amazon.com/Bumpers-Framework-Personal-Abundance-Productivity/dp/1956955348     Connect with Pantheon Investments:  Join the Pantheon Investor Club: https://pantheoninvest.com/investor-signup/   Website: www.pantheoninvest.com   Podcast: www.pantheoninvest.com/podcast   Facebook: https://www.facebook.com/PantheonInvest   Instagram: www.instagram.com/pantheoninvest   LinkedIn: https://www.linkedin.com/company/pantheon-invest   Twitter: https://twitter.com/Pantheon_Invest    Youtube: https://www.youtube.com/channel/UC8EsPFlwQUpMXgRMvrmbAfQ   Holistic Wealth Strategy Book: https://www.amazon.com/Holistic-Wealth-Strategy-Framework-Extraordinary-ebook/dp/B0BX4SDMS7/ref=sr_1_1?keywords=holistic+wealth+strategy&qid=1681472301&sprefix=holistic+wealth%2Caps%2C99&sr=8-1   Email: info@pantheoninvest.com     Get your FREE copy of the book here: https://holisticwealthstrategy.com/ 

Nic Peterson, the author of Bumpers, shares the virtues and value of Function > Form.This is one of the concepts that informed some of the ideas I baked into my latest Amazon best-seller, The Coaching Business Prescription. Get full access to Scott Perry's Substack at ascottperry.substack.com/subscribe

In today's episode, I speak with Nic Peterson, author of Bumpers and founder of the Guardian Academy. Click here to learn more about Nic and the difference he makes. Creative on Purpose is a show about defining, developing, and delivering the difference only you can make. I'm your host, Scott Perry, encore life coach, author of The Art of Encore Living, and Chief Difference-Maker at Creative on Purpose. Ready to play your game all in and full out? Visit CreativeOnPurpose.com to get started now!

How to find your personal abundance and build the life of your dreams on YOUR terms with the writer of Bumpers Nic Peterson. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Nic in this episode: What "Bumpers" are AND how to avoid bad things while aligning your values and behaviors What to do if you still feel like you're not getting enough done or enjoying the "grind" Secrets to increasing your power over outcomes, creating reliability, and driving up certainty Why "Solvable Problems" help you determine where to direct resources and what you should do How to discover your non-negotiables and why they help you with your resource allocation A way to transform how you approach each day that increases your enjoyment and effectiveness

We live in a world that is driven by consumerism, where the message is always needing more but never having enough. Today, Bill is joined by the Co-Founder of Mastery Mode, Nic Peterson, as they talk about the concept of less is more. Nic shares why he thinks less is more, how he developed that mindset, and his thoughts on conventional wisdom.   Nic Peterson is the co-founder of Mastery Mode, a company that helps business owners, consultants, and service providers worldwide build systems, operations, and decision-making parameters to leverage themselves to get more free time and increase profits. Other companies he's founded include Certainty U, the Certainty App, Relentless Performance, and Relentless Dietetics (now Trevor Kashey Nutrition).   Connect with Nic at: Website: https://www.nicpeterson.com/ LinkedIn: https://www.linkedin.com/in/nic-peterson/ Twitter: https://twitter.com/PeterNicson   Show notes: [0:08] On conventional wisdom [2:59] What does he love the most about being on stage? [6:58] What does the freedom he has mean to him? [15:27] What does money mean to Nic? [20:24] Where can you find more of Nic? [21:04] Outro   Connect with Bill Bloom  Web: https://www.bloomfinancialco.com/ https://bloomfinancialco.kartra.com/page/bNJ87 Email: bill@bloomfinancial.us  LinkedIn: https://www.linkedin.com/in/bloomfinancial/ FB: https://www.facebook.com/retireasyoudesirepodcast   Securities and investment advisory services offered through Woodbury Financial Services, Inc. (WFS) member FINRA/SIPC. WFS. is separately owned and other entities and/or marketing names, products or services referenced here are independent of WFS.   Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.

We live in a world that is driven by consumerism, where the message is always needing more but never having enough. Today, Bill is joined by the Co-Founder of Mastery Mode, Nic Peterson, as they talk about the concept of less is more. Nic shares why he thinks less is more, how he developed that mindset, and his thoughts on conventional wisdom.   Nic Peterson is the co-founder of Mastery Mode, a company that helps business owners, consultants, and service providers worldwide build systems, operations, and decision-making parameters to leverage themselves to get more free time and increase profits. Other companies he's founded include Certainty U, the Certainty App, Relentless Performance, and Relentless Dietetics (now Trevor Kashey Nutrition).   Connect with Nic at: Website: https://www.nicpeterson.com/ LinkedIn: https://www.linkedin.com/in/nic-peterson/ Twitter: https://twitter.com/PeterNicson   Show notes: [0:31] Why is less more? [11:44] What was Nic's childhood like? [21:33] Outro   Connect with Bill Bloom  Web: https://www.bloomfinancialco.com/ https://bloomfinancialco.kartra.com/page/bNJ87 Email: bill@bloomfinancial.us  LinkedIn: https://www.linkedin.com/in/bloomfinancial/ FB: https://www.facebook.com/retireasyoudesirepodcast   Securities and investment advisory services offered through Woodbury Financial Services, Inc. (WFS) member FINRA/SIPC. WFS. is separately owned and other entities and/or marketing names, products or services referenced here are independent of WFS.   Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.

On this episode, I'm joined by Dan Nicholson, the author of Rigging the Game: How to Achieve Financial Certainty, Navigate Risk, and Make More Money on Your Terms. Dan is passionate about helping entrepreneurs end their suffering, and he shares his insights on how to do that through his book and this podcast episode. He talks about the challenge of constantly chasing more and how it can lead to taking ourselves out of the game. We also discuss the importance of setting expectations based on average performance, rather than personal best in order to achieve financial success. Dan's fourth commandment is also explored, which is about not seeking the best of ourselves every single day, but pursuing a rolling average. Finally, Dan shares how he had to unlearn much of what he had learned in business school in order to become an entrepreneur. He realized that he needed to optimize for the right things, not just more and more. By the end of the episode, you will have gained insight into how to find enough in one's life while also achieving financial success. Here are some other takeaways you'll get from listening: Discover how to achieve financial success and find your enough   Understand why humans are wired to crave more and how to reorient towards goals Learn how to set expectations based on average performance, rather than personal best Unlearn what you've been taught in business and optimize for the right things Gain insight into how to hit expectations most days with a built-in upside Discover the fourth commandment about not seeking the best of ourselves every single day Understand how pursuing a rolling average in life can bring success Realize how chasing more can lead to taking yourself out of the game Gain insight into how to change your thinking in a healthier way Alternative to trying to be your best every day - how to take pressure off yourself Why, what, and how to unlearn what's dragging you down in your business How to reframe from always pushing for “more” to what's most efficient for you and “maximize” How to know how to play YOUR game to an infinite level How understanding “restraint” allows you to curb your impulses and allow greater good things to happen How “burning the boats” hurts you and your business more than you realize Steps to create personal freedom in your business and life so you call the shot Get Dan's book, Rigging The Game, so you can deep dive into all of his actionable strategies. Is there another entrpreneur in your life that would find this episode helpful? Please share it with them! And check out www.hustleandflowchart.com to get more resources and tools on how to create a business and life that works for you.

Certainty Advisors Paul Sparks and Nic Peterson talk about the Certainty Operating System's “How To Gain An Unfair Advantage.” How To Gain An Unfair Advantage | CertaintyTalks | Video Replay Subscribe to Our YouTube Channel Share this with someone who would value this information.

Certainty Advisors Paul Sparks and Nic Peterson talk about the Certainty Operating System's “How To Gain An Unfair Advantage.” How To Gain An Unfair Advantage | CertaintyTalks | Video Replay Subscribe to Our YouTube Channel Share this with someone who would value this information.

Legion of bounce is an understatement when you say the two names of our guests this week! Coach Peterson and Marquis Dendy join the tiles for a little debrief of some of what is going on in their worlds. A little light on the CURRENT, 'cause it's still spinning, coaches carousel. SHEESH! Sit back and enjoy! (Sorry for the delay) Want to have an exploratory conversation about YOUR track equipment needs? Connect with us: Host Mike Cunningham on Twitter: @mikecunningham Email: sales@gillathletics.com Phone: 800-637-3090 Twitter: @GillAthletics Instagram: @GillAthletics1918 Facebook: facebook.com/gillathletics LinkedIn: linkedin.com/company/gillathletics/

Certainty Advisors Paul Sparks, Dan Nicholson, and Nic Peterson talk about 5 Reasons Bad Things Happen In The Market. 5 Reasons Bad Things Happen In The Market – CertaintyTalks | Video Replay Subscribe to Our YouTube Channel Share this with someone who would value this... The post 5 Reasons Bad Things Happen In The Market | CertaintyTalks appeared first on Real Estate Disruptors.

Certainty Advisors Paul Sparks, Dan Nicholson, and Nic Peterson talk about 5 Reasons Bad Things Happen In The Market. 5 Reasons Bad Things Happen In The Market – CertaintyTalks | Video Replay Subscribe to Our YouTube Channel Share this with someone who would value this... The post 5 Reasons Bad Things Happen In The Market | CertaintyTalks appeared first on Real Estate Disruptors.

Certainty Advisors Paul Sparks, Dan Nicholson, and Nic Peterson talk about the Barbell Strategy for Investing. Barbell Strategy for Investing – CertaintyTalks | Video Replay Subscribe to Our YouTube Channel Share this with someone who would value this information.

Certainty Advisors Paul Sparks, Dan Nicholson, and Nic Peterson talk about the Barbell Strategy for Investing. Barbell Strategy for Investing – CertaintyTalks | Video Replay Subscribe to Our YouTube Channel Share this with someone who would value this information.

We live in a world that is driven by consumerism, where the message is always needing more but never having enough. Today, Bill is joined by the Co-Founder of Mastery Mode, Nic Peterson, as they talk about the concept of less is more. Nic shares why he thinks less is more, how he developed that mindset, and his thoughts on conventional wisdom.   Nic Peterson is the co-founder of Mastery Mode, a company that helps business owners, consultants, and service providers worldwide build systems, operations, and decision-making parameters to leverage themselves to get more free time and increase profits. Other companies he's founded include Certainty U, the Certainty App, Relentless Performance, and Relentless Dietetics (now Trevor Kashey Nutrition).   Connect with Nic at: Website: https://www.nicpeterson.com/ LinkedIn: https://www.linkedin.com/in/nic-peterson/ Twitter: https://twitter.com/PeterNicson     Show notes: [1:45] Why is less more? [12:58] What was Nic's childhood like? [22:47] On conventional wisdom [25:46] What does he love the most about being on stage? [29:45] What does the freedom he has mean to him? [38:14] What does money mean to Nic? [43:11] Where you can find Nic [43:50] Outro     Connect with Bill Bloom  Web: https://www.bloomfinancialco.com/ https://bloomfinancialco.kartra.com/page/bNJ87 Email: bill@bloomfinancial.us  LinkedIn: https://www.linkedin.com/in/bloomfinancial/ FB: https://www.facebook.com/retireasyoudesirepodcast   Securities and investment advisory services offered through Woodbury Financial Services, Inc. (WFS) member FINRA/SIPC. WFS. is separately owned and other entities and/or marketing names, products or services referenced here are independent of WFS.   Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.

Keith Nelson started in federal law enforcement before reverse engineering how to become wealthy. He tells us today about his blueprint for success. Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus in business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers and coaches. Identifying needs in the investment real estate industry has steered Keith Nelson to create a real estate investment ecosystem that includes commercial real estate brokerage, debt and equity financing, and capital raising divisions. Having a diverse background in federal law enforcement, entrepreneurship, education, and being a published author has provided Keith with the experience needed to adjust and overcome obstacles and challenges we are confronted with on a daily basis. The companies Keith has founded are built on the foundation of fidelity and integrity. Keith's team focuses on providing investment real estate opportunities with investor security at the forefront with the aim to become an industry disruptor. 3 Pillars 1. Protection of your current worth 2. Procedure 3. Performance on health and business Books: Missed Ops by Anthony Rienzi and Keith Nelson, Bumpers by Nic Peterson, The Road Less Stupid by Keith Cunningham, and Super Human by Dave Asprey You can connect with Keith at www.dualcityinvestments.com Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Connect with Pillars Of Wealth Creation on Facebook: www.facebook.com/PillarsofWealthCreation/ Subscribe to our email list at www.pillarsofwealthcreation.com Subscribe to our YouTube channel: www.youtube.com/c/PillarsOfWealthCreation

Some Topics We Discussed Include: Why people don't worry about the price of Nic's tokens How to stop checking your crypto prices so often Are you value investor or a day trader? What does it mean to “Base Case and Chill” Why everyone fails in crypto What's the future for Knight Swap The importance of TVL when operating in crypto The difference between information and innovation The extreme value of the Dicksicle NFT References and Links Mentioned: Subscribe To The Hard Fork Media Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Media Twitter Resources From Victoria Song: Wolf Den Crypto How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson) Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week's episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

This month, we're digging into the archives to pull out the episodes that have had the most profound impact on the two of us. In this episode, we chat with Nic Peterson, an absolute genius at mental models. He really knows how to help define what's important and what's now and how to know if you should pursue something. His advice around being successful at things that you don't really enjoy really hit home and was a big piece of our recent change in direction. Some Topics We Discussed Include: How Nic went from homeless to making $100k with his mastermind Getting out of your slump with projects that don't excite you Attracting high-end clients by saying the right words From powerlifting to losing weight and the birth of a nutrition company How to set your priorities to determine which one should come first Why not to name the puppy at the shelter - don't even think about it! The four quadrants of action priority What is base knowledge disconnect and how to avoid it How to reach your goals even faster And much, much more! Resources From Nic Peterson: BumpersBook.com References and Links Mentioned: NicPetersonBook.com 3 Questions To Base All Your Decisions Around - Dan Kuschell How To Achieve Massive Success In Whatever You Do - Marx Acosta-Rubio Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week's episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

In this episode of the Local Crown, LLC our host Trey Carmichael spoke with Nic Peterson. He talks about how he helps her clients figure out what they really want in life and for their business. The process of being open to setting their goals. __________________________________________________________ Want to learn more about our hosts? https://treycarmichael.us/ (https://treycarmichael.us/) Djemilah Birnie | Author, Digital Designer, Podcaster, and Founder of Becoming the Big Me Want to learn more about Local Crown, LLC? https://thelocalcrown.com/ (https://thelocalcrown.com/) Want to check out our publication? https://insidetheempire.com/ (https://insidetheempire.com/) Did you want to get featured in the publication alongside Jayson Waller, Sharon Lechter, Jim Kwik, and Dan Caldwell? https://thelocalcrown.com/becomeacontributor (https://thelocalcrown.com/becomeacontributor)

In this episode of the Local Crown, LLC our host Trey Carmichael spoke with Nic Peterson. He talks about Cognitive Behavior Therapy and how it is working with highly intelligent people. He helps them figure out how to craft their intellectual property in a way that people can understand and how they can build programs so that they will be able to implement these things and modify their behavior in a way that's beneficial to them. ________________________________________________________ Want to learn more about our hosts? https://treycarmichael.us/ (https://treycarmichael.us/) Djemilah Birnie | Author, Digital Designer, Podcaster, and Founder of Becoming the Big Me Want to learn more about Local Crown, LLC? https://thelocalcrown.com/ (https://thelocalcrown.com/) Want to check out our publication? https://insidetheempire.com/ (https://insidetheempire.com/) Did you want to get featured in the publication alongside Jayson Waller, Sharon Lechter, Jim Kwik, and Dan Caldwell? https://thelocalcrown.com/becomeacontributor (https://thelocalcrown.com/becomeacontributor)

Jesse Elder joins the crew to share his takes on history and his opinions on what that means is to come in rapidly changing new world. this is a truly epic conversation worth listening to several times.

Lets tap into the mindest and psychology of entreprenuers, success and investing.  Nic talks about his journey up to this point and his new projects the Certainty app and developing his own Crypto Community 

Here is an introduction that my friend Nic Peterson wrote for Dr. Jeff Spencer, and I deem it great, he has allowed me to use it, so here it is :) You likely have not heard of the person I am about to introduce to you... But, I bet you have heard of some of these people... * Tiger Woods? * Lance Armstrong? * How about the band U2? * Maybe Dave Asprey of Bulletproof Coffee? * There are a couple of dozen CEOs from some of the most enduring brands in the Fortune 500 that have definitely heard of him... * And there are 46 Olympic Medalists, many of them Gold that are very happy to have heard of him. You see, this man has served as their Cornerman, elevating their performance and key strengths to new heights, so they can compete and consistently win at the highest level of their chosen fields. This isn't just a guy that you're introduced to you that may or may not have something important to say, he is a gift that is bestowed upon you... Your life will never be the same again. I proudly GIFT to you, Dr. Jeff Spencer --- Send in a voice message: https://anchor.fm/matrixcode/message

On this episode of Money Savage ENGAGE, we talked about doing the work you want to be doing the way you want to be doing it, how to figure out what happiness means to you, and how to do what it takes to get there with Nic Peterson, entrepreneur and coach.  Listen to learn how to reduce uncertainty in your life and start moving in the direction of your biggest priorities!   For the Difference Making Tip, scan ahead to 22:25! You can learn more about Nic at NicPeterson.com, MasteryMode.com and LinkedIn. Learn more about Money Alignment Academy and bringing Financial Wellness to your organization.   We’re honored to have been named one of the top podcasts from investing! George is honored to be included on Investopedia's list of the Top 100 Financial Advisors for 2020! Have George speak to your organization. You can learn more about the show at GeorgeGrombacher.com, Twitter, LinkedIn, Instagram and Facebook or contact George at Contact@GeorgeGrombacher.com.  Check out Money Alignment Academy as well!

In this episode, Jay is interviewed by Jeff Moore and Nic Peterson on the Preeminence Unleashed podcast. Jeff, Nic and Jay discuss qualitative ethical arbitrage, pandemic-spurred mindset shifts, and present-day examples of marketing arbitrage. Jeff shares what he has learned from new advancements in the food industry and why it's critical to maximize the use of our skillsets and equity before investing capital. Jay also gives some tips to avoid “drowning in opportunity” as things open back up post-pandemic. You'll learn game-changing evolutions in business, how to engage in ethical “marketing manipulation”, and how to leverage intellectual capital to see value where others don't. Tune in to hear Jay share what he's most proud of, most frustrated by, and what he wants to conquer next – and learn Jeff's tips for how to get the most out of Jay's wisdom. 00:00 – 14:30 – The purpose of marketing, qualitative ethical arbitrage, pandemic-spurred mindset shifts, and some marketing arbitrage examples. 14:30 – 20:00 – Ghost kitchens, what Jeff has learned from new advancements in the food industry, success stories, and why you don't have to invest capital to succeed. 20:00 – 24:00 – Game-changing evolutions in business, adversity, capacity, affinity, skillset and equity utilization, what people are getting right, and what to expect post-COVID. 24:00 – 36:00 – Marketing manipulation, asset management and maneuvering, intellectual capital, seeing value where others don't, and Jay's optimization training. 36:00 – 42:00 – Understanding the solution you offer, the big WHY, what reviews to listen to, and advice on how to best learn from Jay. 42:00 – 53:00 – What's Jay's most proud of, what he's most frustrated by, and what he wants to conquer in the next few months.

Nic Peterson has scaled two companies past the $10m+. One of which was a digital marketing agency geared around helping gym owners scale and the other, a diet and nutrition company. Today he and his partners currently own and operate 7 companies from their Orange County, California office in industries as varied as tech, digital marketing, accounting and management consulting. A big part of their focus recently has been around consulting and creating community for ambitious owner-managers in and around SoCal who are ready to scale their businesses past the $10m mark and would like a bit of support to grow.

Being an entrepreneur means learning how to show up effectively for your audience. However, what if your current tactics aren’t working? Are you often asking yourself: "Why don’t they get it?” “Why is my business stagnating?” “How do I effectively communicate my intentions?” Today’s guest, Nic Peterson may have the answer you’re looking for. Nic has been an entrepreneur for most of his adult life. He is the co-founder and director of strategic development at Mastery Mode, a business consulting firm dedicated to helping small businesses grow. His entrepreneurial journey began at the ripe old age of 21 when he opened a small gym. Building a NetworkFor four years, Nic basically lived at his gym, doing everything he could to make it successful. While he mostly catered to the Ironman and bodybuilding crowd, he noticed that some of his clients were affluent and successful. Then, the lightbulb switched on. He needed to know how to get more of these successful people in his gym. He started building his network by talking to successful clients and encouraging them to bring their friends to the gym. He was eventually able to raise membership prices by creating an exclusive environment for wealthy, successful people. The business grew and grew, and Nic gained valuable business knowledge. The craziest thing was, he did all of this without any marketing or advertising. From there, his success grew exponentially. Clarity, Certainty and Collapsing TimeThere are a lot of business consulting firms out there. What makes Nic’s methods different from the rest? It all comes down to his core marketing principles: Clarity, Certainty and Collapsing Time. Nic realized that every prospect is essentially asking a version of the question “Am I going to be okay?” whether that means money, weight loss, business success or personal growth. To answer that question, you need clarity, certainty and collapsing time. Think about using Google Maps to get somewhere. The clarity is that you’re at the right starting point and you’ve programmed in the right destination. The certainty is that Google Maps will get you to your destination. Collapsed time is how fast you drive to get there. The same formula works for any goal you’re trying to achieve. Effective CommunicationYour clients all have problems they’re trying to solve: “Am I going to be okay?” Once you have certainty, you can provide clarity for how you can solve their problem. Once they realize that you have a solution, collapsed time is your money maker. “When can I start?” or “How long will it take?” Nic’s advice to budding entrepreneurs is this: Focus on communication. Talk to people as much as possible. If you find yourself asking: “Why don’t they get it?” it’s time to work on your communication skills to deliver the best results. Learn more about Nic by visiting his website. Click here to get started with Mastery Mode and grow your business.

When mega successful people have an impossible problem they can’t solve, they call Nic for help. Nic is a lifelong student, visionary and entrepreneur. He also loves to take naps every day. He’s had the privilege of being accused of having multiple overnight successes while giving off the appearance of barely trying and making it look easy.

We have been using the Clubhouse app for just under a month now, and we are super pumped about the platform. There’s a bunch of high-level folks in there, talking about some of the rawest and open things about their business. In this episode, we are going to deep dive about Clubhouse, what we like about it and don’t like, where we see it going, how we see using it as marketers and podcasters, and tactics on how you can grow your own audience in the quickest way possible.    We also chat about some of the cool things we have going on in our business, some future opportunities which we’d love to get your feedback on, and the breakthroughs and shifts in thinking which we have experience and that can apply to your own business as well. After you have listened, check out our previous chats with Nic Peterson and Justin Schenck where we discuss how to make the right connections and grow your audience along the way to your biggest goals.    “Usually the most connected people are popping in on the platform now... the sooner you are in there, the faster you can get connected with people you might not have chatted with in a long time.” - Joe Fier   “Early adopters still have this ability to get great user names right now. Can you imagine getting @podcast or @marketing on Twitter?” - Matt Wolfe   Some Topics We Discussed Include: An intro to Clubhouse and how to use it if you are just starting out From bitcoin to parenting to micro-dosing, there’s a room for everyone Connecting with venture capitalists, actors, and authors How to get an invite to the Clubhouse Why Clubhouse is better than Zoom What the venture capitalists say about this new app How to be strategic about who you recommend to the platform What you want to include in your bio How to leverage the level playing field of Clubhouse and grow a following from day one How to use Clubhouse to pitch your product Our thoughts on whether Clubhouse is going to kill podcasting Caviar, Paris Hilton & hanging out with celebs What’s ahead in our business and the potential opportunities for us to work with you   References and Links Mentioned: Be sure to follow us on Clubhouse: @MattWolfe & @JoeFier Reserve your Clubhouse user name if you haven’t already  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners and get your fat discount! How To Define Success To Reach Your Goals Faster - Nic Peterson How To Build A Platform And Connect With Anyone - Justin Schenck

In this episode of the Virtually Limitless Podcast our host Trey Carmichael interviews Nic Peterson. Nic Peterson is the guy that helps the geniuses do what they do in a way that the rest of the world can understand. Nic has worked with top performers in multiple industries and typically works with people who are truly the best at what they do. He has a talent for simplifying even the most complicated topics and has been referred to as connector of the world's top people and a collector of incredible minds. Specializing in helping people achieve what they want with minimal resistance and without burning out by changing their behavior Nic truly has a high level understanding of the human mind and what it takes to create success. Want to see more of Nic?

Goal Setting or Goal Getting in 2021 with Nic Peterson It's that time of the year. Resolutions have been made. Some are already broken. Join us for this expert discussion as we chat with entrepreneur Nic Peterson about a different way to think about your goals for 2021. Nic Peterson is the Scale Up Architect and Community Organizer for Mastery Mode, where he and his partners manage 7 different companies from Orange County, California. We'll talk about Nic's philosophy and importance of creating “bumpers” in your day, along with a number of other contrarian thoughts about the best ways to reach what you THINK are your goals.

What’s your gut reaction when someone asks you how work is going? If the first thing you feel is dread or anxiety, you need to examine what might be causing you to feel that way. One of the most common reasons we feel constantly overwhelmed or unfulfilled in our career is a lack of alignment or understanding of the value we bring to the table.   Blake Schofield is the Founder of Connections Illuminated, a mom of three and a former corporate executive of 18 years - she now helps heart-centered, driven women leverage their skills and passions to create a fulfilling career and a fulfilling life, transforming overwhelm and anxiety into clarity, purpose, control and flow.    On this episode of Preeminence Unleashed, Nic, Jeff and Blake break down how Blake helps women at career crossroads stand in their value and find real fulfillment for themselves in their work, the myths and misconceptions that keep us from pursuing a life that truly fits us and keeps us energized and joyful, and finding prosperity and clarity in the midst of an unbelievably challenging year. Tune in for an episode that will calm, uplift, and motivate you to explore your own value. What You’ll Learn:   Why Blake says that the mission behind the work she does actually began when she was around 7 years old, and how her mother’s story inspired her What the signs look like that will tell you it’s time for a change in your life and career, and how to spot them in your day-to-day How Blake reframed the way she serves her clients to adapt to their new needs in the time of COVID, and the impact and growth she has seen in those clients since (in spite of 2020’s challenges) And much more! Favorite Quote:   “I'm so proud of the work that my clients have been doing. Because ultimately, they're taking the tools that they're being given and the support they're being given, and they're applying it, and they're getting the results. But it's not just that, it's watching these women recognize that they can get back to that peak of their career when they were confident, they felt like there were no barriers, they were excited and energized and passionate to get up to go to work. And they are in organizations and in roles that align with their natural skills and gifts, and they feel valued in that work. And ultimately, I know that this initial result they're getting is just the beginning for them.”   Blake Schofield     Horse for Sale:   Book a 15-minute discovery call with Blake here   Access Blake’s emails and the Protect & Prepare series here   How to Get Involved:   Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

Why do you do what you do? When making choices, that is - what’s the driving force behind the jobs you accept, how you manage your time, and even the trajectory of your business? If you don’t know (and that’s okay, most of us don’t), there are a few simple frameworks that will help you figure it out.   On this episode of Preeminence Unleashed, Nic and Jeff cover methods of finding the right “zone” you need to be in to get things done and feel fulfilled (according to a few key factors), the decision-making frameworks you need to know to help you pick and choose what work you take on with the limited time you have, and some of the creative minds that inspire and motivate both Jeff and Nic. Listen in to start making decisions that really make sense. What You’ll Learn: What happens when an entrepreneur takes on projects that fall outside their ideal skill and difficulty levels How to process the information you have and translate it into an intentional, helpful step towards the goals you’ve prioritized Why our business problems don’t usually come down to a problem within the actual business (and what the limiting factor actually is) And much more! Favorite Quote: “Instead of changing the plan, let's figure out what stopped your behavior from matching the plan in the first place. And then let's adjust that. And until your behavior matches the plan, changing out coaches, changing out strategies doesn't matter. Because you do the same thing. The thing you say you're gonna do on paper changes. You do the same freakin’ thing. So it's really just about, we can't gauge the efficacy of the plan until the behavior is aligned with the plan.”   Nic Peterson   Horse for Sale: Bumpers Book (Don’t forget to give Nic your feedback!) How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

Whether you’re new to credit, or looking to improve it, our guest Nic Peterson, Vice President of Payment Systems at Affinity Plus, is here for you. He’ll discuss how to interpret your credit report, common issues one can come up against, and how to overcome them.

This is great conversation with Nic Peterson.  We jam on what data you should really pay attention to when in comes to health, finances, and business.  I'm grateful to Nic for the many ways he has helped me personally with my own mindset and my business.  Follow Nic on social media to keep up to date on all that he is doing! Links: https://www.facebook.com/nic.peterson.79 Nic's Book - Bumpers --- Send in a voice message: https://anchor.fm/theupgradedlife/message Support this podcast: https://anchor.fm/theupgradedlife/support

If you could choose one word to describe the way you approach business, and life in general, what would it be? Let this show introduce you to the way the word "preeminence" sends shockwaves through your entire ecosystem when you embrace and adopt it.   On this episode of the new-and-improved Preeminence Unleashed podcast, Nic Peterson and Jeff Moore dive deep on what preeminence means and how it manifests itself in your worldview, your habits and your relationships, how COVID-19 changed the nature of buying and selling - plus how Nic and Jeff learned to adapt - and how to communicate well and develop successful, preeminent relationships that serve everybody in the long-term. Tune in for the return of a podcast that will change the way you look at every part of the way you do business. What You’ll Learn:   What preeminence has to do with your priorities, and how a preeminent entrepreneur or service provider differs from the rest of the pack  Why transactional relationships and preeminent ones don’t necessarily have to be mutually exclusive (hint: the keyword is “service”) How to seek out, understand and construct “win-win-win” relationships And much more!   Favorite Quote:   “Preeminence is a long game. Preeminence is consistently - the way I look at it and how I categorize somebody being preeminent or not, is basically this: Time is going to pass. Now, is time going to be our best friend or our worst enemy? That's really what I'm thinking, especially when I'm sitting here saying, 'Am I being preeminent in this moment based on how I treat this person, consult this person, advise this person 20 years from now? Is that the best thing I could have done for that person or not? And so we consider it the long game."   Nic Peterson   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward. You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

On today’s show, we are chatting with Geoff Woods who is the Vice President of The ONE Thing and host of The ONE Thing podcast. After hearing a quote by Jim Rohn that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high-level CEOs and successful entrepreneurs. Fast forward, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. This book is one of those reads where you read it once, make some things, and overtime as the changes drift a little bit, then you can re-read this book to reset. Geoff dives into how to structure your day in order to get to that ideal 20% of working with your priorities to get 80% of your results. You’ll see how this works as he details an example with Joe, asking specific questions in order to narrow in on that one important thing. We also talk about how to get your team to be aligned with your goals, especially if you are working virtually, how to set your core priorities, and how to figure out what that “first domino” is to make the remainder of your priorities to fall into place easily. If you like some of what Geoff has to say, be sure to check out our conversations with Ken Coleman and Nic Peterson with more insight about taking aligned action to reach your goals faster without sacrificing. “I was where a lot of people either have been or are right now, which is life is good and you are lacking fulfillment. I remember feeling like I was destined for more and I know that I’m meant to do bigger things for this world. ” - Geoff Woods Some Topics We Discussed Include: Time blocking and mind containers to get to peak productivity  This one golden tip to get you to transition away from work easier Going from a full-time job to creating a better life by making a huge impact on the world Tuning into 20% of your priorities to get 80% of your results Our plan to go on a couples retreat with each other?! Setting goals alongside your partner in life, even if they are not a traditional goal setter Frameworks on how to approach creating habits Why dominos is so much more than a game and how you can use this analogy to start your ‘tipping point’ And much, much more! Resources From Geoff Woods: The 1 Thing Retreat  The 1 Thing Podcast References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Achieve Your Goals Using The Proximity Principle - Ken Coleman How To Define Success To Reach Your Goals Faster - Nic Peterson

Highlights:  [5:40] Challenging your beliefs [17:08] The Champion's mind [32:48] Why willpower alone just doesn't work    Meet Nic Peterson   When mega successful people have an impossible problem they can’t solve, they call Nic for help.   Nic is a lifelong student, visionary and entrepreneur. He also loves to take naps every day.   He’s had the privilege of being accused of having multiple overnight successes while giving off the appearance of barely trying and making it look easy.   From starting and scaling multiple 7-figure businesses, to now owning multiple different businesses and serving over 40+ private clients… Bumpers is the secret that’s allowed Nic to get so much done while enjoying his life as well.   What he’s going to share with us is unequivocally the biggest reason he’s been able to live the life he’s created while also helping his innermost network do the same.   What I love about Nic is that he has never been beholden to the way it's supposed to be, or the way it has to be. From humble beginnings, literally being homelessness for a period of time to building a 7 figure gym that had a 2 year wait-list.   From wanting to learn internet marketing to becoming one of the truly great internet marketers on the planet and from just living his life to becoming one of the most sought after partners for growth in business and life Nic is a true powerhouse.   Creator of the Velocity Method, author of the book Bumpers: Maximum Productivity, Profit, and Quality of Life. The Framework for finding your personal abundance.   Nic has always and continues to create his life based on what’s important to him. And one of the things that is most important to him is sharing what he knows with the world.   Connect with Nic: https://www.facebook.com/groups/VelocityMethod  https://www.instagram.com/nicpeterson23/  https://www.youtube.com/channel/UC2TEx33S_rOZ0EOt606KCcA  https://www.linkedin.com/in/nic-peterson/ https://www.nicpeterson.com/   ...   Want more InJoy? LinkedIn: https://www.linkedin.com/in/jeffbaietto/ Instagram: jeff.baietto injoyglobal.com   ...   Want to try a revolutionary self-care game? Download InJoy Daily: The Self-Care Game now: iOS: https://apps.apple.com/us/app/injoy-daily-motivation/id1523808851 Android: https://play.google.com/store/apps/details?id=com.brst.injoy

Nic Peterson is the founder of Mastery Mode and is regarded as one of the great philosophers and results leaders of our time. He can do such feats because he works and surrounds himself with the right people. In this episode, we get into the intention intervention gap. We are paralyzing our actions by overanalyzing and overthinking the situation at hand. We talk a little bit about mental health and how the times have just changed differently. [00:01 – 02:06] Opening Segment I introduce and welcome my guest, Nic Peterson. Connect with Nic online! See the links below. [02:07 – 12:36] Intention Intervention Gap Nic shares how his learning has evolved over the years Never big into books when he was a student Recently became a voracious reader Met someone that introduced him to the Intention Intervention Gap Nic talks about the people he is currently learning from If you are getting stuck and having trouble executing what's inside your mind, Nic has some tips for you! Be in a group that's legitimately there to help one another [12:37 – 19:51] Self-Education People from different industries coming together in masterminds Cross-pollination, learn from other people's perspectives Nic talks about his preferred forms of learning Nic shares his view on the growth of self-education and mental health awareness It's becoming more acceptable to want to be better Accepting and knowing when to ask for help [19:52 – 24:16] Nic as a Mastermind What to expect when you enter Nic's reality: Be ready not to be "right." Nic's reality is a world of "it depends." Be prepared for a real conversation and define what success is Nic talks about the people in his mastermind They optimize for what matters to them [24:17 – 30:07] How To Create Success Why do you think we have an aversion to being successful and knowing how to get there? There's a lot of self-worth stuff and sometimes survivorship biases Nic talks about the people in his mastermind that surprises him with their results They possess the willingness to listen and learn [30:08 – 39:02] Closing Segment What are you working on right now that's going to take place in the next 12 months that really excites you? It's a platform. We're building an application called the Mastery Mode App Nic shares excellent tips and tricks that will help you get in front of the line Have empathy Final words from me   Tweetable Quotes: "Even if you can follow other people's problems, it's really difficult to solve your own." – Nic Peterson "I think one thing we do differently is we try to really meet people where they're at and help the whole group do the same." – Nic Peterson "When you define success, you have effectively also defined failure." – Nic Peterson   Resources Mentioned: https://www.abraham.com/coaching-consulting/ (Jay Abraham) https://www.drjeffspencer.com/ (Dr. Jeff Spencer) https://www.linkedin.com/in/dan-p-nicholson-9135103/ (Dan Nicholson) http://www.benjamin-franklin-history.org/junto-club/ (Junto Club) https://en.wikipedia.org/wiki/Napoleon_Hill (Napoleon Hill)   You can connect with Nic onhttps://www.instagram.com/nicpeterson23/ ( Instagram). Check out Nic's thought bombs athttps://www.nicpeterson.com/bombs/ ( https://www.nicpeterson.com/bombs/).   LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click https://podcasts.apple.com/us/podcast/the-mastermind-effect/id1524511812 (here) to listen to our previous episodes. You can connect with me on https://www.linkedin.com/in/brandonstraza/ (LinkedIn), https://www.instagram.com/brandonstraza/ (Instagram), or send me an email at https://my.captivate.fm/brandon@thesuccessfinder.com (brandon@thesuccessfinder.com). I'd love to get in touch and talk more about personal development and how you can live past beyond your limits.

From being homeless to becoming a formidable strongman to switching gears to a successful business entrepreneur, you’ll really enjoy today’s show with Nic Peterson. We dive into his interesting past, how he’s been able to use his method of zero loss aversion to starting a host of various businesses, and how he’s partnered with some brilliant minds to not only better himself, but showcase his improvement to others and turning it into a well-known fitness and nutrition business.  He also talks about the gym he started where he went from actually living in the warehouse-like building to transforming it into one of the biggest, highest priced gyms in the area, catering to high-end clients. In addition to all the companies he runs which include a specific type of mastermind, he chats about how he’s able to do it all, setting priorities correctly, and how you too can zone in to reach your goals as quickly as possible. If you like some of what Nic has to say, be sure to check out these past episodes with Dan Kuschell and Marx Acosta-Rubio that really hit home about taking aligned action to become the protagonist in your own life story.  “You may have priorities that are diametrically opposed. You have to pick one, then attack the other one. A lot of people want to have as much money right now as possible but they also want to have as many followers as possible, so you have to pick one. Make a bunch of money, then pay for followers or get a bunch of followers then make money from them. You’re not going to go anywhere if you are trying to maximize both at the same time.” - Nic Peterson Some Topics We Discussed Include: How Nic went from homeless to making $100k with his mastermind Getting out of your slump with projects that don’t excite you Attracting high-end clients by saying the right words From powerlifting to losing weight and the birth of a nutrition company How to set your priorities to determine which one should come first Why not to name the puppy at the shelter - don’t even think about it! The four quadrants of action priority What is base knowledge disconnect and how to avoid it How to reach your goals even faster And much, much more! Resources From Nic Peterson: BumpersBook.com References and Links Mentioned: NicPetersonBook.com Trevor Kashey Nutrition Wealth Q&A Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. 3 Questions To Base All Your Decisions Around - Dan Kuschell How To Achieve Massive Success In Whatever You Do - Marx Acosta-Rubio

Manuj Aggarwal talks with Nic Peterson about how you can change our business by changing your lives!What are you waiting for? Tune In Now!In this episode, we will learn about:The importance of creating certainty for yourselfThe thought process behind what is importantFEARCollecting KnowledgeHow every win is a riskAbout Nic Peterson:Nic Peterson is a successful entrepreneur, thought leader and author of the book ‘Bumpers'. Besides operating 7 of his multi-million dollar companies Nic helps many other businesses scale beyond the $10M+ mark. Nic loves helping business owners scale their business and do so in a way that fulfills their life's purpose while being enjoyable. Nic does not promise shortcuts or bio-hacks. He says that the process is the shortcut to build a strong business.Want the book? Get ‘Bumpers': http://bumpersbook.com/Social Media Handles:LinkedIn: https://www.linkedin.com/in/nic-petersonFacebook: https://www.facebook.com/nic.peterson.79Instagram: @nicpeterson23Website: https://www.nicpeterson.com/Thank you for tuning in!Thanks so much for being with us.Have some feedback you'd like to share? Please leave a note in the comments section!Hope you enjoyed the episode.Kindly share it with your friends.Check out this case study:49,900% ROI in 6-months. https://www.InnerGet.comTake care and see ya! See acast.com/privacy for privacy and opt-out information.Support the show (https://tetranoodle.com)

Of all the sexy marketing tactics and “life hacks” out there that promise to work like a charm, how many can back up the claim? In fact, just like anything else you build up brick by brick, the exceptional business and the life you’re looking for start with some self-awareness, a discerning eye for the people around you, and intentional, consistent lifestyle tweaks that work.   Nic Peterson is a perfect example. Having spent years of his life homeless, but with a relentless hunger for learning, Nic found a way to combine his skills in fitness with the things he was being taught by those around him, and went on to build and grow multiple (incredibly successful) businesses based on a desire to connect with and learn from the best around. These days, Nic helps entrepreneurs and business owners grow, scale, and connect with others while staying aligned with who they are.   On this episode of the Underdog Empowerment podcast, Zach and Nic get into the value of working with clients who practice what they preach, the simple secret behind creating massive change in your life (and helping those you serve do it too), and why you shouldn’t be worried when someone rips off your work. Listen in to set the game up your own way.   Show Notes: https://underdogempowerment.com/nic-peterson/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogempowerment.com/youtube

Cashflow Engineering - Intro with Dan Nicholson and Nic Peterson To get the full bundle go to vhttps://CFECLASS.com USE Coupon Code: LETTER -- I love comments. I make this content specifically to help people, with no expectations. Please take a second and say ‘Hi’ in the comments and let me and know what you thought of the content… and p.s. It would mean the world to me if you hit the subscribe button.

For complete show notes and more please visit https://interviewsthatconvert.com/how-nic-peterson-turned-an-einstein-bagel-into-millions/

TOPICS: What is the knowledge and intention gap? Why we should appreciate when bad things don't happen. Why it's not always about learning more. Why we should have a process orientation instead of goal orientation.   Up to this point, Nic Peterson says that he has spent half of his life homeless. Growing up in an abusive environment, even a college counselor told him once that no child should have ever had to experience what he experienced. However, before the age of thirty Nic has been able to redesign his life and create success by being a student and learning from the best minds he could find..   Today Nic shares with us his powerful story, drops some very practical wisdom on how we can go to the next level, and lets us know exactly why it’s NOT always about learning more.   Connect with Nic:  Websites:  Masterymode.com Nicpeterson.com profitlayer.com Facebook: https://www.facebook.com/nicpeterson23/ Instagram:https://www.instagram.com/nicpeterson23/ Twitter:https://twitter.com/NicPeterson13   ----- 3 Side Hustle Ideas: www.HeatherParady.com/SideHustle ----- Join our Private Facebook Group: https://bit.ly/2lPut5A   ----   Connect with Heather: ◼️ Website: http://heatherparady.com ◼️ Facebook: https://www.facebook.com/heatherparady ◼️ Instagram: https://www.instagram.com/heatherparady

This is a special episode. I'm giving you an INSIDE look at my weekly Inner Circle Boardroom meeting. And it's even more special because I've got a special guest joining me - the amazing Nic Peterson. We talk about brick and mortar business, mindset, content marketing, the direction of business in general, and so much more! To give you some quick background, my weekly LIVE Boardroom meetings each have a weekly theme: Week 1 = Marketing Week 2 = Advertising Week 3 = Sales Week 4 = Lifestyle Design/Productivity Occasionally a week 5 creeps in there. I call this the unicorn and create an experience that's second to none by inviting someone to come in and share their specific knowledge and experience with the group. Nic has owned multiple 7 figure brick and mortar businesses and a couple online businesses as well. He's also the organizer of a group I'm in. Sit back, relax, and enjoy our chat! Oh, and if you want to get in on these Boardroom meetings and A LOT MORE, go to https://theunconventionalattorney.com/innercircle --------------------------------------- ARE YOU A LAW FIRM OWNER? Me too. I work 25 hours a week and make multiple six figures. I don't have any headaches. No fires. No grumpy clients. Work is FUN. If you want an inside look at how I do it, for FREE, you should join my newsletter. Every week I talk about a different area of my business: marketing/branding; advertising; sales; productivity/bumper; and mindset. Just click the link below. Every Sunday you'll get my best stuff... https://theunconventionalattorney.com/newsletter --------------------------------------- WIN MY MOST 10 INFLUENTIAL BOOKS! Leave a review and subscribe and enter to win my 10 most influential books. [NOTE: I'm running this forever - what I'll do is every once in a while do a drawing for every 25 new reviews I have. Enter!] https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495 --------------------------------- My Unconventional Philosophy: - old school business - modern day marketing - antifragile mindset My Unconventional Core Elements - Mindset - Leads - Sales - Systems - Scarcity ----------------------------- How to find me out there in the world... instagram = https://instagram.com/thechristophersmall facebook = https://www.facebook.com/thechristophersmall/ iTunes = https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495 youtube = http://www.youtube.com/c/thechristophersmall linkedin = https://linkedin.com/in/smallchristopher ----------------------------------- If you got this far then kudos to you. I'm here to help. Click the link below to schedule a laser consulting session (i.e. I'll break down your business and give you real ideas to move forward). https://theunconventionalattorney.com/laser

Nic Peterson is an entrepreneur, marketer, and consultant. He is the founder of multiple 8-figure businesses.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Nic Peterson is an entrepreneur, marketer, and consultant. He is the founder of multiple 8-figure businesses.   Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com).   This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us.   This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

On this episode, Nic Peterson shares a simple but profound and often overlooked concept that should absolutely be applied to your life and business. "The number one thing that all repeat achievers and high impact business owners understand: Your maximum achievability is not your maximum maintainability. The greats optimize for the latter." - Nic Peterson   Work with ProfitLayer: To learn more about working with ProfitLayer or Timothy Dick as a private client, visit ProfitLayer.com. If you enjoy the ProfitLayer podcast or got value from this episode, please take time to leave a review on iTunes or your listening platform of choice.   It would mean the world to us! Resources: MasteryMode:  https://masterymode.com Velocity Method Course:  https://unicorncourse.com/ ProfitLayer Group:  https://www.profitlayer.com/group  

“A business needs two types of people to achieve a mass scale without everything going all crazy - the starter and the scaler.”Timothy Dick (00:55-1:20) There are two archetypes necessary to scale a business to a high seven or eight figures. While it’s possible to build a business to a certain point with only one type - whether that’s one person or multiple people of one type - to achieve mass scale without the overwhelm and headache, a business needs both types. Type One: The Starter  Most entrepreneurs and visionaries are Starters who have created things that never existed before. Starters do a lot of “ready, fire, aim.” They’re involved in market sell. They test, test, test.  But after a while, entropy sets in. While testing and trying a million new things, a Starter can be in danger of losing control on the backend of the business. Type Two: The Scaler A Scaler (or Operator ) is typically either a CEO or COO who manhandles the day-to-day operations of the business. Because they’re addressing the nitty-gritty details on a daily basis, they’re able to make tiny little tweaks that move the business forward. “The Scaler has the ability to just make a little tweak and make end-over-end growth. But they need the momentum that the Starter is creating.”  -Nic Peterson (3:11-3:21)The Benefits of Having Both Types When an entrepreneur who is a Starter wants to double their business, they have to create twice as much stuff and do double the work On the other hand, while a Scaler has the ability to make one little tweak and create end-over-end growth, they lack the momentum that the Starter creates. I’ve gone it alone multiple times. I’ve had five companies that reached high six or seven figures. But I eventually wanted to burn them all down because I was trying to play both roles and hated doing the things that a Scaler does.  After accepting my position as a Starter and operating only in that role while my business partner operates as a Scaler, I now love what I do. Our business and revenue grew, my responsibilities decreased, the headaches left, and I sleep better.  It’s the best decision I’ve ever made to just play the role of a Starter and allow someone else to be the Scaler.  “I could be a Scaler. I have the ability to learn that. But it would come at the expense of my strength.”  - Nic Peterson (3:34-3:41)Know Which You Are The best thing you can do right now is to determine if you are a Starter or a Scaler. Which one is your strength? If you’ve started your own business, it doesn’t necessarily mean that you’re a Starter. You could potentially be an Operator/Scaler.  Do you like to ready, fire, aim? Do you like to create and test stuff? Then you might be a Starter.  Or do you prefer maintaining a slow, methodical control of the business as you grow it bigger? If so, there’s a good chance you're a Scaler.  Determine which is your strength and then start building around that. You Don’t Have to Have a Partner While it’s necessary that you have both of these archetypes in your business, you don’t have to have a partner. If you’re a Starter, you could hire a COO. That’s exactly what ProfitLayer does for people. We act as the Scaler role. Or, for those who are already Operators, we can act as the Starter role.  If you’d like to learn more about this, join our free group, or if you’d like to talk to Nic directly, you can schedule a free call here or here. If you would like more information about Timothy Dick, and the success businesses have gained through work with him, please visit his website. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Jan speaks with Nic Peterson, the developer of a new business system called “The Velocity Method” that is meant to replace systems like Scrum or Agile. Nic is currently serving as an outsourced COO for many businesses. Listen as he talks about what he’s trying to do with the Velocity Method, which is to build a system that helps business owners live the life they want, so that they don’t have to focus on every little business operation and can have more free time.   Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review and subscribe to Entrepreneurs in B2B Sales on iTunes. Go to http://entrepreneursinb2bsales.com/nic-peterson/interviews to grab your show-notes from this episode and sign up for a free cold email audit. Connect with Jan Kartusek on Twitter @JanKartusek or @B2BSalesPodcast

“One of the keys to becoming wildly more productive is understanding the concept of the trichotomy of returns.”Nic Peterson (2:49 - 2:54) Learn to be efficient with your resources as your business grows. When your business starts growing, your decisions become more critical. Ideally, you want to minimize your input for a specific return. To make decisions that enable you to maximize your output, you need to grasp the concept of the Trichotomy of Returns. “When making a decision, you have to decide if the expected return is worth your time, and how it affects your business overall.”  - Nic Peterson (5:53 - 5:59) Everything you do should go into three different buckets, depending on the return you’re expecting, and the amount of work or resources you think it will entail.  The three buckets in the Trichotomy of Returns. Disproportionate Returns - The things you do where the returns aren’t proportionate to the resources. The output can be either favorable or unfavorable. Maybe you put in twice the work and get four times the returns. Or you could 10x your investment and only get marginal benefits. An example of a favorable return is working overtime beyond a certain point. Your hourly return is disproportionately higher when compared to your benefit each regular hour.  Proportionate Returns - This is where your results scale proportionately according to the effort or investment you put in. A good example is the case of an hourly employee. If you work double the hours, you’ll make twice the money (barring any overtime, of course).  Proportionate returns rarely happen in business. If you double your ad spend, very seldom will your revenue double precisely.  Binary Returns - This one is simple. You either get a result, or you don’t. It’s like a light switch. If you switch it on, you’ll have light. If you hit the switch harder, you’re not going to have more light. It becomes problematic in business when the switch is already on, but we keep pushing harder because we aren’t getting more in return. This is typically also where we have the most room to save time money and energy. “The concept of trichotomy of returns is really something to think about because if you put it into practice and apply it to your decisions, you really are going to be a lot more productive.” - Timothy Dick (7:52 - 8:06) If you can learn to discern between which bucket your decision falls into, you’re going to become a lot more productive. Remember, unfavorable returns are still returns, and it’s your job to decide if those results are the best use of your resources. How to get involvedIf you would like more information about Timothy Dick, and the success businesses have gained through work with him, please visit his website. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Click here to make friends with Nic Peterson (just do it). First, shout out to nic peterson, who came up with this… find him, follow him. He's good. Link in show notes… 1. There is a gap between all of the things we know we should be doing and the things we are actually doing consistently every day… 2. It's very easy to go deep on this topic, talk about all the reasons WHY this happens or HOW it happens and research strategies for overcoming it and beating it… but isn't that just exacerbating the problem? Giving MORE things to do and think about, taking even MORE time from the things we know we should be doing? 3. Bumpers is all about how to actually DO more things we should be doing consistently… 4. CAVEAT - this is not a magic pill. At the end of the day YOU are in charge of actively changing your behavior in a way that will invite more favorable circumstances. You have to decide these things are actually important to you… 5. Let's dive in… 6. Concept 1 - a good life lived is not one that successfully dealt with problems that presented themselves but one that understood the things that mattered and accurately measured, managed, and appreciated those things… 7. This is where the idea of “bumpers” come into play. Like on a bowling alley, bumpers allow you to go after life 100% because you've created a mechanism to automatically keep your ball in the lane going toward the pins… (no idea why he used bowling! :) ) remember, bumpers don't exist to protect us from the world. they exist to protect us from ourselves. 8. This is where things get exciting and scary all at the same time… cause those bumpers you put up are only going to work if your pursuits stay aligned with your unique disposition and your life dreams and goals. 9. Step 1 - imagine your perfect day from start to finish… not what society thinks is perfect, or your friends, or your colleagues, or your family, or anyone… YOU. You want my perfect day (as of writing this?) 10. One caveat… this isn't your perfect day some day in the future when you are stupid rich and can sit on the beach all day drinking mai tais. This is your perfect day today. You have to work. You have to take care of the kids. You have to do certain things in your life. Think of the responsibilities you have and when you would want to do them and work that in… 11. Take five minutes and plot out your perfect day. YOUR perfect day… 12. Your goal now is to make your current life that perfect day, meaning you make choices and plans with others based on that perfect day. 13. Everything is now going to be perfect. Episode over… or not. This isn't going to be easy. In fact, it's going to be hard. But the way to get there is to have reasonable expectations. And the expectation you need to ingrain is to just be better today than you were yesterday. Just win the day you are in right now… 14. Step 2 - determine the non-negotiables in your life. Now that you know what you want your life to look like, irrespective of money, it's time to come up with the non-negotiables that will facilitate your perfect day becoming reality. 15. For example… 16. Now, write down a few non-negotiables… and remember, these are things you would be willing to go to the mats for… not some pushover shit. Me? Okay… 17. Step 3 - create your bumpers… 18. Take a look at your past week and put everything in buckets according to the time spent for the entire week. Here are some good buckets: work/sleep/eating/family time. If you have any others feel free to add them. You should have a total of 168 hours when you are done. 19. Now take each of those buckets and average them out. If you are going to work 5 days a week divide your work hours by 5. If you are going to sleep every night, divide by 7, etc. 20. This is the part that you're going to want to resist on, but just hear me out… take those averages and put them in your calendar. That's right, the same amount every day. Here's why… you have the greatest chance for success over the longest period of time if you do the same thing in the same amount of time consistently (this is a topic for an entire podcast episode coming up). When you feel like shit, you do the things. When you feel great, you do the things, AND NO MORE unless you are willing to do them on the days you feel like shit. when you look at it you're going to want to adjust it… don't. Just try it like this, spreading out across all the days, and see what happens. Here's how I'd do it. sleep goes in first. Then work. then eating. then family time. the rest if free time for you to fill up however you want. The only thing I do extra is, if I know there are certain work tasks I want to do every day at a certain time, I'll put those in. For example, I'm doing a facebook live every day. That's inside of the work time specifically. Here's the key… when the things come up, you do them. No excuses. No questions. When you feel great it's easy. When you don't it sucks. It will make you the most productive you've ever been, as even if you don't consciously do anything, you'll still have gotten a lot done. 21. Step 4 - moving forward make tiny adjustments every week or two weeks. For example, if you aren't getting enough sleep, increase that time and decrease something else. 22. Something magical will happen - guilt, shame, and that uneasiness of the unknown will disappear. As long as you are inside the bumpers, everything is great. 23. Before we leave, two warnings… First, communication is key. When you start doing this new stuff, people are going to notice, and they are going to be weirded out. It's important for you to communicate it to them in a way that helps them understand. This is most important for kids, wife, husband, the people that will see the shift (like you insisting on going to bed at 10 pm EVERY night and waking up at 5 am EVERY day). Second, get rid of the arbitrary goals and arbitrary timelines. Focus on winning the day. Give yourself time to put in the work to get the results that you want. That's it… if you happen to be an inner circle member I'm teaching this in depth at our live workshop on June 28th. If you aren't a member right now and want to come, email me and tell you how you can do that… Cheers. --------------------------------------- WIN MY MOST 10 INFLUENTIAL BOOKS! Leave a review and subscribe and enter to win my 10 most influential books. [NOTE: I'm running this forever - what I'll do is every once in a while do a drawing for every 25 new reviews I have. Enter!] https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495 --------------------------------- My Unconventional Philosophy: - old school business - modern day marketing - antifragile mindset My Unconventional Core Elements - Mindset - Leads - Sales - Systems - Scarcity ----------------------------- How to find me out there in the world... instagram = https://instagram.com/thechristophersmall facebook = https://www.facebook.com/thechristophersmall/ iTunes =   https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495 youtube = http://www.youtube.com/c/thechristophersmall linkedin = https://linkedin.com/in/smallchristopher ----------------------------------- If you got this far then kudos to you. I'm here to help. Click the link below to schedule a laser consulting session (i.e. I'll break down your business and give you real ideas to move forward). https://theunconventionalattorney.com/laser

“You know you are ready to scale if it feels like you already have your foot on the gas, and there’s friction somewhere… if you feel like you need to force it, you’re probably not ready to scale.” Nic Peterson (6:02 - 6:12) To scale or not to scale. Before we dive deeper into the topic of scaling, let's get one thing clear - it's not absolutely necessary for you to scale your business. We tend to get caught up with what we see others doing on social media, and it's easy to all into the trap of thinking that we must do the same. Your goals, lifestyle, and circumstances are unique, and you need to figure out what works best for you. Maybe you are happy with the business that you currently have, with the people you're serving, the money you're making, and the life that it provides for you and your family. If that's the case, don't feel compelled to scale because of other's opinions. However, if you feel like you're ready to expand your business to serve more people and have a more significant impact, it's critical that you learn to distinguish between growth and scaling. You can grow your business by selling and acquiring a bunch of new clients. But scaling means you have systems in place to deliver high-quality service to those customers. You must have the processes and infrastructure in place to be able to sustain your growth. “Growth is acquiring more customers by selling on the front-end. Scaling is the ability to deliver the results you’ve promised to all those customers.” - Nic Peterson (8:34 - 8:41)If you've decided you want to scale your business here are a few things to keep in mind. 3 tips for when to scale your business. How to know you're ready? If you get anxious about delivering quality results every time you make a sale, you're probably not ready to scale. Most likely, you don't have systems and processes in place to be able to serve many clients at a high level simultaneously. It might be a better idea to develop a solid foundation first to be able to handle massive growth in your business. Is it ever too early to scale? No, it's not. If you're a visionary, like many entrepreneurs, you're likely to keep going a hundred miles an hour till you hit a wall. Building systems early on, when you have more bandwidth, will allow you to be more deliberate as you implement processes to deliver quality results to your customers while growing at the same time. How about being too late to scale? The answer, again, is no. But this time because it's better late than never. If you already have a business that is running full steam ahead, and then you realize you don't have the foundation to support what you've built, you'll have to hit the brakes so to speak. This drop in momentum can be difficult for entrepreneurs to handle. That being said, you can still scale, ideally with the help of an experienced business coach. “If you start to build the process to scale from the beginning, then you’re going to be creating the systems to sustain growth from an early stage.” - Jeff Moore (11:02 - 11:14)  So, to sum it up, it is never too early to scale your business, if you decide that you want to have a greater impact. While it might require you to slow down temporarily, it’s always a good idea to put the right systems in place so you can speed up eventually. To expedite the process, work with a good coach who can help you navigate through the process and put you on the path to massive growth. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. To learn about the 3 major things you can implement right now to immediately become more efficient in running your business visit velocityclass.com. Visit velocitycall.com/letter to apply to work with Nic. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When there’s drag, you’re never going to win the race. The harder you drive, the greater the friction and the more power it puts against you.” Jeff Moore (48:42-49:01) Business owners often push back against friction, thinking they can overcome it through sheer force. Ignoring the friction in your business keeps you from reaching your goals and doing the things you love, leading to burnout. Overcoming friction creates efficiency and yields energy to the things that matter. The greater the friction in our work, the more energy we expend during the day and the less energy we have for the things we love to do. That becomes a new source of friction, creating a snowball effect that can wipe your business out if you're not careful. “If you’re able to do the things you love, what are the chances you’ll be more creative and make a bigger impact? It’s an obligation for you to eliminate friction in your business.” - Jeff Moore (48:23-48:38) Are You Running the Wrong Race? There's no shortage of entrepreneurs spending too much time doing things they hate. People who specialize in writing copy struggle when they have to create videos for marketing campaigns. Web designers might be grinding their way through writing sales letters. But they’re running the wrong race. They're channeling their energy into things that take them significantly longer to do than someone better equipped for the job. What if they focused on what they're good at? Chances are, they'd make a lot more and perform at a higher level at a higher volume. You'll never win a race you don't want to be in. Develop Intentionality in Everything You Do Simplifying any message makes it more compelling. The same applies when you're creating intentionality in your work. State your intention clearly and in a way that carries you forward. Get rid of the jargon and create a message that others can easily understand. “The fastest way to get to where you want to go is to take your foot off the brake. That’s the highest leverage and most efficient thing you can do.” - Nic Peterson (49:10-49:28) Defining your role creates an obligation to fulfill that role. There are key questions to ask when going through this process... What is the highest leverage role you're playing? Why is that the role and how is it serving you? What are the non-negotiable rules you play by? What is the one piece of advice you can offer that's rooted in your own abilities and superpower? Anyone who one sits down and answers these questions creates more intention in the role they're playing at work, home, and in their community. Integrity is established alongside that intention. You create an obligation to everyone around you to show up as who you say you are. Others start to expect it of you, further enhancing your intentionality. Doing What You Love in Business Any drag in your day-to-day activities keeps you from doing the things you love and growing a successful business. Eliminating friction lets you be more creative and have a bigger impact on the people you serve. It's every business owner's obligation to identify and eliminate the limiting factors. The harder you push back against friction, the greater it will be, and the more power it will exert back at you. Taking your foot off the brake is the fastest way to get to where you want to be. For today's entrepreneurs, that's the highest leverage and most efficient thing you can do to grow a thriving business. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Then suddenly, your followers on Instagram grew by the thousands... And you’ve done this without using any programs or services.” Jeff Moore (15:13 - 15:37) Why you need an audience. In order to have the impact and influence that you want to have, you need to have an audience. Otherwise, you could be creating and sharing some amazing content, but it won’t really have the kind of effect that it should have. Whether it’s on YouTube, Instagram, Facebook, or through your own channels like a podcast or blog, you need to build a following if you want to generate revenue, or even just provide content to help people solve a problem. “You don’t have to be great everywhere. Find the place you show up the best.”  - Nic Peterson (18:01 - 18:05) However, it isn’t enough to have a large following. You want an audience that is engaged, people that are resonating with what you’re saying, and people that are applying the tips and strategies that you’re sharing. 3 Tips to Grow an Audience Quickly. Pick Your Channel - Don’t try to show up everywhere. Find out which platforms or mediums are most widely used by your target audience, and focus on those. You might have to try a couple of different platforms to figure out where to connect with the people you’re looking for, but once you do, you’ll experience rapid growth in followers. Keep it Simple - People on social media often like content that is actionable and easy to understand. They’re not interested in the “why” or “how,” as much as they are in the “what.” They know the result they want to see, and what they want from you is to explain to them in simple terms how to achieve those outcomes. If you’re creating content, whether it's a blog post or a podcast episode, go through it and pick out the parts that are actionable to share on social media. Build the Right Relationships - Knowing the right people makes it much easier to grow an audience.  Find people in a complementary niche or industry with a similar followers. Get on podcasts or Facebook Lives with others that are reaching the same audience. Some of their followers will probably be interested in following you as well. The key is to build relationships with other marketers or entrepreneurs and demonstrate that having you on their podcast or Facebook Live will benefit them as well. “Being the best at what you do and being famous are two different things. The most famous is not always the best. Are you optimizing to be famous, or are you optimizing to be the best?”   - Nic Peterson (7:36 - 8:00) To grow your audience, post content that is easy to understand, apply, and share. Listen to this week’s episode of Preeminence Unleashed to learn more about how to grow an audience of engaged social media followers. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Sometimes things do work and we still say they don’t work. We need to identify what ‘working’ is.”Nic Peterson (1:28-1:36) There’s a big trap that many entrepreneurs fall into. They could be bringing in millions of dollars in revenue while wasting countless hours, money, and energy trying to fix things that are “broken” in their business.   But what they think is broken, may not actually be broken. The same is true for entrepreneurs who are just starting out, which keeps them from gaining the traction and growth they need. We need to identify what “working” really looks like. How is it that a business owner bringing in a 5x return can still feel like things aren’t working for them? One of the biggest reasons could be that they’re trying to run someone else’s race. They look at other entrepreneurs who have podcasts, YouTube channels, and other business assets and think they should have all those things, too. “Just because somebody else has something you don’t… does not mean things are broken.” - Nic Peterson (2:52-3:00) But you can’t compare your business (or yourself) to others. Your business isn’t broken just because someone else has what you don’t. Yet, many entrepreneurs try to solve problems that don’t actually exist. This is common among Type-A entrepreneurs and anyone with a tendency to always operate in problem-solving mode. Step 1: Is there even a problem? The first thing you need to do is explore whether you have broken components in your business. Acknowledge those things that ARE working in case you’re looking at them as if they’re not. “When something is broken, make sure it’s broken first and then fix it.” - Nic Peterson (4:55-5:00) Step 2: What is the problem? The problem of not having what someone else has might be a sign of a more fundamental issue. Maybe you’re not able to fulfill your promises at scale. Maybe you don’t have the assets that others do because you don’t have the capacity for them yet. Once you decide if you have a problem and you identify what the problem is, you can remove the limiting factor and eliminate that problem. You can then identify the next limiting factor and remove that. This process keeps you from getting stuck on the hamster wheel of solving problems that aren’t there. Taking the time to ask, “Is it broken?” forces you to see what really is broken so you can then solve it. How to get involvedIf you would like more information about Timothy Dick, and the success businesses have gained through work with him, please visit his website. You can learn more about Nic and the strategies he uses to grow and scale businesses by visiting VelocityClass.com or book a call at VelocityCall.com.If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Nic Peterson is the co-founder of Mastery Mode. Started his own gym at the age of 21 and a nutrition company shortly afterwards. After selling both companies he then went on starting another venture that coached people how to successfully operate a gym and nutrition company. Just within 4 months, Nic was able to take that new venture from $0 to then be making $1.2million dollars per month. Co-founded Mastery Mode and created the Velocity Method to help entrepreneurs scale businesses without burning out. In this episode, Nic shares with us: How he went from being homeless to now be operating multiple successful companies Why he overdelivers on customer service What the velocity method is, how does it work, who is it for? What MED and MRV is an why you should be applying this to your life and business How do you balance between maxing out and burning out? The mindfulness technique that he uses to constantly improve himself And much more… Learn more about Nic's work here: https://www.instagram.com/nicpeterson23/ https://velocityclass.com/ Want the exact 8-Step AD formula I use to generate countless leads and bring in hundreds of thousands of dollars? Download it here: https://locate852.com/ultimateadtemplate Join The Atlas Community here: https://www.locate852.com/fb

Nic is an extraordinarily talented individual who loves to look forward, strategize, learn, teach, connect, and develop relationships. His role is in developing and investing in win-win relationships between Mastery Mode, its prospects, clients, and partners. With his experience in both offline and online businesses, he loves to share the core principles that make himself and our team successful. He does this from a unique point of view and delivers content that you can apply today to make your business better. Learn more at: masterymode.com.Rebelpreneur Radio with Ralph Brogdenhttps://businessinnovatorsradio.com/rebelpreneur-radio-with-ralph-brogden/

“When you have momentum and your business is growing, stopping everything to build systems for things that don’t matter right now is the worst thing to do.”Nic Peterson (2:56-3:10) Building systems into your business saves you time and money. Systems let you automate repeated tasks at every stage of your sales process, which makes your daily operations more efficient and improves the experience of customers. But systematizing can hurt businesses when it’s done the wrong way. Most businesses focus on a “market then sell” approach that generates the revenue they’re after but leaves them overwhelmed when it’s time to fulfill those sales. So they try to build systems that alleviate the pain of fulfillment but end up wasting time, money, and other limited resources. “Systemize things. But do it in the right order because you have a finite amount of time, energy, and bandwidth.” - Nic Peterson (6:02-6:08)Most of the people who teach business owners how to systematize their operations have never actually grown a business themselves. So they either focus too much on systems or on marketing instead of understanding how the two work together. This has created two flawed business approaches. Market and sell, only to drown in the fulfillment process and piss off your customers when you don’t deliver. Create systems for problems that don’t exist yet and kill your growth momentum in the process. There’s a Better Way to Scale Your Business Entrepreneurs work hard to establish and build momentum. But when you stop everything to create systems for things that aren’t important right now, you pull yourself away from the things that actually lead to growth and increased revenue. Once you lose momentum, you’re dead in the water. There’s a better way to scale your business. Sit down and identify the limiting factors that are slowing down growth. Maybe your onboarding process takes too long, preventing you from selling more. Whatever the limiting factor is, that’s where you should spend your time as an organization. Address the problem by systematizing and optimizing a solution so you never have to address it again. “Build systems and operations for everything at the right time so you always have momentum. You grow by building systems as you remove the limiting factors.” - Nic Peterson (5:06-5:31)Find the next limiting factor to growth. Focus on that and do the same. This approach lets you build systems and operating procedures for the things that impact your growth without losing momentum. Your business grows as you develop its systems rather than repeatedly stopping your growth. Creating systems in order of importance makes more sense than trying to systematize everything. It doesn’t work to create and learn a new system when you can’t use it for another five years. Instead, you could be learning exactly what you need to grow your business right now, setting criteria for completion, and building systems that free up your resources. In the end, you’ll still have the systems and operating procedures for everything you need without slowing down or stopping momentum. Remember, momentum is everything. Focus on growth, and the systems will follow. How to get involvedIf you would like more information about Timothy Dick, and the success businesses have gained through work with him, please visit his website. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word! To learn more about Nic, visit VelocityClass.com or book a call at VelocityCall.com.

“It can often seem like your team is lazy and doing the minimum amount of work. But the fact is, you’re not setting complete criteria.”Nic Peterson (1:14-1:26)   How do you know when a task is truly complete? Businesses grow and scale when they apply one key concept that most organizations miss. Understanding “complete criteria” can save your business hundreds of thousands of dollars. It eliminates the waste of time that occurs when your organization doesn’t know what “done” actually means.   Parents tell their children to clean their rooms. But “clean” means different things to different people. This results in conflict, delays, and frustration. The same thing applies to your business. You might tell a team member to create a sales funnel or make calls to prospects. They do the task, but you come back to find it’s not complete according to your criteria. “Alignment happens when complete criteria have been identified, and everyone knows when the task is complete.” - Nic Peterson (1:40-1:49)Business owners often think employees are being lazy or just not doing complete work. But the real problem is that you’re not setting complete criteria. You have to align the entire team so everyone understands and meets the criteria for completion.   This keeps you from having to do the same things over again, which wastes time and money. It lets you know when tasks are done so you take the next step in the process. Setting complete criteria means doing the task and then having everyone agree on what “complete” looks like. Complete Criteria Maximizes Profit in Your Business The few minutes it takes to establish complete criteria throughout your organization can save you time and thousands of dollars. You streamline your workflow when everyone knows they can do X only after Y is complete.   A sales funnel isn’t complete if you leave out automations, split testing, and other important elements. Losing a week to go back and make corrections is costly when you’re spending large sums of money on driving traffic each week. “Some tasks might be two tasks. But you only know it when you establish complete criteria and a date of completion.” - Nic Peterson (4:16-4:25) Creating complete criteria means establishing a completion date. This allows you to start making the right decisions at the right times to avoid costly delays.   “This is complete when…” should be the foundation of taking on or assigning any task within your organization. When you create complete criteria, you maximize profits while eliminating the delays that hold businesses back. You gain a leading edge over your competitors and put your business on the path to consistent growth for the future. How to get involvedIf you want to learn more about Nic Peterson and the strategies that help you grow and scale your business, visit www.velocityclass.com.   If you would like more information about Timothy Dick, and the success businesses have gained through work with him, visit his website.    

“We assume that regular functioning at regular times is enough to scale. But it’s not.”Nic Peterson (5:40-5:46) When it comes to failure, entrepreneurs need to understand the complexities involved in growing and scaling their businesses. Your business can achieve a 5X return on investment (ROI) and still be running out of money. This keeps business owners running on a hamster wheel that never gets them where they want to be. Businesses are complex systems, and thinking the results you achieve are linear is one of the biggest mistakes you can make. If you double the stimulus, you won’t necessarily double the response. Think of a busy highway. Increasing the number of cars by 10 percent might increase the time it takes to get to your destination by 60 percent or more. “A non-linear response means if you double the stimulus...you’re not necessarily going to get double the response.” - Nic Peterson (1:38-1:47)You can’t rely on a linear model when scaling your business. Things happen in business that make linear growth nearly impossible. Your marketing costs may go up or your market might become saturated. So doubling your marketing spending won’t mean that your profit doubles, too. Responses aren’t linear, and averages don’t matter as much as you think they do. Use Science of Hindsight to Prevent Business FailureAny errors in your business will only increase the time it takes to achieve a result. It will never cause you to get there faster. So entrepreneurs need to pay attention to what actually happens instead of relying on their assumptions. This is where the science of hindsight comes in. You need to measure, manage, and adjust when scaling your business. Hindsight lets you understand the responses more clearly. One of the biggest mistakes entrepreneurs make is assuming that normal function is enough to scale. But it only takes one error to show you how wrong that assumption can be. You can build a larger movie theater that fits more and more people. But if the size of the exit door stays the same, all it takes is for one person to yell, “Fire!” for you to see that it’s not equipped to serve all those people. So, as your business grows, you need to grow its “doors” before you encounter any of the endless issues that can catch you by surprise. “Errors can only increase a length in time. Errors will never cause you to arrive early.” - Nic Peterson (3:21-3:38) Don’t Just Optimize for the Good Times It’s easy to optimize based on the good times when everything is efficient and working smoothly. But when Facebook goes down or YouTube bans your ad account, you have to look at what happened so you can take the right steps to protect your revenue, scale your business for the long term, and achieve a positive ROI. Today’s entrepreneurs need to make business decisions that account for the asymmetry of errors and non-linear responses. When you understand this hard truth, you develop a profitable growth model that helps you get the returns you need to achieve lasting success. How to get involvedIf you would like more information about Timothy Dick, and the success businesses have gained through work with him, please visit his website. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“In most masterminds, one person is the hub and everyone else is the spokes. But everyone should be the hub with access to everyone else.” Jeff Moore (12:26-12:44) Business owners join masterminds to connect with other entrepreneurs, establish accountability, and leverage each other’s insights and expertise. Masterminds meet online or through in-person meetups and retreats. These meetings add horsepower to your business engine, giving entrepreneurs a much-needed tune-up that helps them reach their goals faster. But the word “mastermind” is one of the most misunderstood business buzzwords out there today. When they’re done strategically, mastermind retreats improve over time with each meeting elevating into something more. Curation Creates a Powerful Mastermind Network The key to creating a powerful network is to deliver valuable content, resources, and tools. Like a fine art museum that doesn’t try to just pack everything in at once, your mastermind has to be curated in a way that offers members something they won’t find anywhere else. It must help them become the absolute best at what they do. “Serving people at the highest level and being famous are two different things. The most famous is not always the best.” - Nic Peterson (7:41-7:57) Mastermind retreats let you sit down with people who want to be the best in serving others. This creates a collective momentum that fuels every member’s growth. While most business “gurus” focus on visibility, likes, shares, and other vanity metrics, successful entrepreneurs know that serving others at the highest level isn’t the same as being famous. The most famous business leaders aren’t always the best, and just because you’ve never heard of someone doesn’t mean they don’t provide tremendous service to their audience. Building and Leveraging the Collective MomentumThe collective momentum that masterminds and retreats create is what takes your network to a new level of service so you’re always becoming better at what you do. Traditional masterminds position one person as the hub. But a more effective strategy is to view everyone as hubs, giving each member access to the entire network. Curate the conversations and connections that come from your mastermind meetings. This moves entrepreneurs away from abstract theory and towards the practical applications that actually grow their audiences. Growth isn’t something you can force in your business. Trying to force growth beyond your capacity to scale throws you and your business out of balance. You might reach the goals you’ve set, but at the expense of your personal relationships, health, and professional fulfillment. “You can’t force growth… force creates counterforce. It’s really about removing the limiting factors.” - Nic Peterson (26:39-27:03) Having the right mastermind network helps you answer the important questions that consistently move you forward. You get clear on the real reason why you do everything you do, and you discover what’s important to you. The relationships you develop with your network provide thousands of touch points that benefit your business. As the mastermind group becomes better at serving others, your ability to serve skyrockets, and you achieve lasting growth in the process. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. If you want to identify and eliminate the limiting factors in your own business, visit www.velocitycall.com.   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Organic and paid marketing are exactly the same. You pay for organic with time, and paid with money.”- Glen Hoddinott (39:25-39:30) When organic marketing isn’t enough, marketers look to paid ads on Google, Facebook, and other platforms. Facebook marketing is still one of the most effective ways for businesses to share their messages with their audiences. Retargeting strategies make it easy for you to reach more of the right customers with the right messages at the right times. Seth Pennington and Glen Hoddinott are two of the top media buyers at ProfitLayer with years of experience managing large marketing campaigns. Their success comes from understanding the importance of diversity in marketing. In order to succeed, businesses need to expand their marketing and find other profitable channels both online and offline. “Initial cold marketing convinces the audience that your product works. Retargeting tells them why it will work for them, while building trust to close the deal.” - Seth Pennington (27:18-27:36)Retargeting lets you appear in front of users who have seen your ads and visited your website and other marketing assets. It’s now extremely affordable to keep your business in front of people when you know how to implement retargeting campaigns. Retargeting Lets You Identify the Most Profitable Target Audiences There are too many factors that influence your audience’s response. Assuming that an ad or sales funnel has failed might cause you to pull the plug too early. Retargeting solves this problem by letting you appear in front of users who have seen you and are interested in your business. Many business owners run expensive cold traffic ads on Facebook for years before they set up a retargeting campaign. They think retargeting is too complicated. But in fact, you can get started by dropping a pixel on all of your online assets to help measure your Facebook ads and identify your target audience. Using the Facebook Ads Manager, you can market to anyone who’s visited your online assets. There’s no need for advanced segmentation. The goal is to remind people who have already seen you that you’re still there. You don’t need to allocate a large portion of your marketing budget either. “You can make a living on organic traffic. But when you start to value your time more than your money, you want to already be set up to pay for advertising.” - Nic Peterson (40:15-40:30) Seth and Glen recommend starting with 10% of what you’re already spending on all your traffic. You’ll need to analyze and adjust the frequency of your marketing for the best results. Facebook assigns a quality score to every Facebook page and ad account. High-frequency marketing may annoy users, causing Facebook to give you a low quality score. This could cost you more to advertise in the future. Keeping your quality score high is essential to long-term retargeting success. You’ll need to determine what messages to send to your audience. If a user has already seen your offer, then case studies and testimonials may be the most effective tools for moving them further into your sales process. If they’ve not seen the offer, then use your best performing ad. So understanding who you’re reaching is essential to getting the best results from your Facebook and retargeting strategies. Retargeting is one of the most effective ways to reach a larger audience and gain a leading edge over your competitors. It lets you address an individual’s pain points at each point in the process. You let them know why your product or service will work for them while building greater trust in your business. Today’s marketer needs to understand paid advertising long before they get to the point where they need it. Most people focus on organic marketing because it’s less costly. But organic and paid marketing each have a price. With paid marketing, the cost is money. But with organic you pay with your time. The successful entrepreneur is one who gets to a place where they value their time more than their money. Paid Facebook advertising and retargeting leverages the behaviors of your audience so you achieve maximum and predictable results at lower costs for higher profits. How to get involvedIf you would like more information about Timothy Dick, and the success businesses have gained through work with him, please visit his website.

“Growth is a process of eliminating the friction and limits. It’s not about forcing the thing you’re already doing.” - Nic Peterson (7:56-8:06) Timothy Dick Profit Layer There are countless tools and tactics that business owners can use to build their clients, market their businesses, and generate more revenue. But service providers can struggle to grow their businesses, often trying to force their growth. If you’re a service provider, be careful with trying to force growth. There are certain skills required to grow a service-based business that are different from those used to scale a company. Growing your business comes down to validating your offer and removing limiting factors. When you know people want what you have, and you provide a great service, you no longer have to force your marketing message down people’s throats. You just have to remove the limits to growth. “You have to remove friction when scaling a business. You can’t just work harder and harder. It has to get easier and easier to do the same amount of work.” - Nic Peterson (3:03-3:11)Service providers need to simplify the sales process to avoid the common hurdles that stop them from reaching their goals. Many enjoy rapid growth when first starting their businesses. But they soon hit a ceiling, unable to generate new clients and high-ticket sales. Many turn to paid advertising and running more webinars in an effort to sustain growth. But there’s a different marketing approach that eliminates the hassles of growing a service-based business. Where are you losing sales? Where is friction getting in the way of your business growth? Service providers often lose sales at two points within the sales process - the initial sales call and at the end of the client’s program when there’s an opportunity to buy again. Unlike traditional marketers who follow the “market then sell” approach to growing their businesses, service providers may not get the same results from this strategy. Service-based business owners get better results with a consultative sales process, which starts by providing service and then letting that service make the sale for you. Once you’ve acquired the client, you continue providing service to maintain their business over time. But if you’ve sold a 12-week program, weeks 10 and 11 can feel like a countdown to doomsday. Your client may be dreading what comes next, and you may be dreading having to make another sale. This creates unnecessary friction. “If you’re a phenomenal service provider, market and sell once. But make it as easy as possible...and then provide service. Your clients will stick around forever.” - Nic Peterson (6:29-6:39) Stop trying to sell your prospects. Just serve them. They’ll soon ask you how much your services cost. But this approach isn’t what most service-based entrepreneurs are taught. They learn marketing strategies that are better suited for selling products. When you provide service first, you lower the entry point and increase the lifetime value of each client. You leverage your strength for providing high-level service. Your service does the heavy lifting for you. Achieving lasting growth for your service-based business comes down to marketing and selling your offer once and then letting your service do the rest. The more phenomenal service you deliver, the more likely your clients are to stick around. You eliminate the stress and friction that traditional marketing strategies can create. You're no longer forcing the things you’re already doing. When you lead with service, it’s easy to keep your clients forever. How to get involvedIf you would like more information about Timothy Dick, and the success businesses have gained through work with him, please visit his website. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Business and life are the same things if you’re an entrepreneur. There’s no way to separate those two pieces.” - Malorie Nicole (10:25-10:34)Nic Peterson & Jeff Moore Preeminence Unleashed Entrepreneurs are used to working on the mechanical aspects of their business. They focus on sales processes, fulfillment, marketing methods, and tactics. But they struggle to achieve the kind of exponential growth that results in a six- or seven-figure business. Malorie Nicole helps today’s entrepreneurs get rid of the blocks that keep them from getting more fulfillment and profit out of their businesses. Her clients include marketing specialists, agency owners, copywriters, and business coaches. Malorie’s mindset growth process avoids the tactics that entrepreneurs don’t really need. Instead, business owners need to look at all the junk that’s blinding and keeping them from seeing what really needs to be done to achieve success. “People complain about being busy. But they resist giving up the busyness because it’s become their identity.” - Nic Peterson (8:57-9:09)There are telltale signs that you’re carrying too much junk. If you’re going to bed freaking out about your business or waking up stressing about it no matter how much you’re making, then chances are that there are a lot of things that need to be eliminated before you can achieve real and lasting growth. Entrepreneurs often find that the stress they’re experiencing can be a result of not achieving the success they’re after. But it could just as easily come from achieving too much success. Change Your Mindset to Create New Business BehaviorsOur minds perpetuate stories about the things we do and the reasons we do them. Many entrepreneurs create an identity around “being busy.” They resist letting go of that identity, causing them to spend time and energy on things that don’t actually move their businesses forward. As an entrepreneur, it’s impossible to separate business and life. But many business owners convince themselves that everything will fall apart if they don’t show up. This can keep you from making the right decisions and taking the actions that support your business goals. Modifying behaviors is the first step to creating change in everything you do. There are countless courses available that are designed to help business owners build successful companies. But most of them focus only on the mechanical side of entrepreneurship. In addition, they try to offer all the answers to business problems. But when you base all your decisions on advice from others, you don’t use your own resources or empowered thinking to figure out what you need to be doing. Successful entrepreneurs are those who follow instructions while coming to conclusions on their own. “When we don’t get rid of the junk, we’re adding layers to ourselves. But we’re still carrying all that crap with us, and it’s showing up in our business.” - Malorie Nicole (4:10-4:19) Blanket recommendations don’t work because everyone has different challenges, growth opportunities, and gifts. Rather than ask the “how” questions, you’re better served by asking the “why” questions. When you don’t ask these questions, you disconnect yourself from the intention of the actions you need to take. This leads to resistance to growth and stifles your creativity as an entrepreneur. Beliefs around money can interfere with your ability to build and grow a successful business. How much do you believe you can make? Have you convinced yourself that you’re only capable of earning a certain amount of money? Your experiences cause you to develop beliefs that create a self-imposed money ceiling. Your parents’ relationship with money can influence the beliefs you have around your ability to build wealth. Entrepreneurs need to be honest with themselves about the beliefs and fears that are holding them back. What beliefs are showing up for you? How did you form those beliefs, and are there any situations where those beliefs don’t apply? When you discover that your beliefs are limiting your growth, you can take on new beliefs that contribute to your business success. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. You can learn more about Nicole at abundantlyclearcourse.com.   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“If you bake social proof gathering into your fulfillment, it reaffirms the belief that your client made the right decision.” - Justin DeMers (17:03-17:10)Nic Peterson & Jeff Moore Preeminence Unleashed Successful businesses leverage the power of social proof. Your target audience is more likely to take action when they see others who are like them achieve the results they’re looking for. Social proof is a powerful factor to consider when designing and implementing your marketing strategies. But it takes more than an endless testimonial page on your website to generate new clients for your business. Integrating social proof gathering into everything you do builds the assets that compel prospective customers to choose you over your competitors. “If you can articulate the story someone is telling themselves better than they can articulate it, you win.” - Nic Peterson (7:54-8:01)Business owners make the mistake of believing that testimonials are all they need to establish social proof, assuming that visitors will read through all of their testimonials. Let me break it to you. They don’t. To make social proof work for you, it is crucial to offer the right social proof indicators at the right time. Prospects are afraid of being the first one to use the product. Leveraging social proof can give you the power to eliminate the fear that comes with purchasing a new product or service. It allows you to give them the gift of going second. With social proof, new customers gain confidence knowing that others have used your product and achieved real results, and overcomes the obstacle of someone thinking the results of others could never be possible for them. Each potential client has a story they are telling themselves about the potential for success and risk of failure. Utilizing social proof allows you to articulate that story better than the prospect ever could. Prop up the success of your previous clients before touting your own. This builds trust and credibility, which go a long way in building a lasting and profitable brand. Make Social Proof an Essential Part of the Sales ProcessThe secret to using social proof effectively is to bake it into every stage of your process. Whether you’re selling, onboarding, or fulfilling client orders, infuse social proof into every step. Prospects will move through your sales funnel in a more natural way with the guidance of those who are already one step ahead of them. After converting a client, social proof reaffirms that they made the right decision. That belief component makes it easier for you to market and sell your products and services and will increase client retention. Getting feedback is key to building social proof. But don’t just interview customers hoping to extract something for your benefit. Instead, foster one-on-one human interactions that give the individual an opportunity to share something real. People connect to stories that feel real. Video testimonials don’t need high-level production value. Honesty is what matters. “Humans connect to stories that feel real.” - Justin DeMers (24:48-24:53) When you create the right social proof assets, you have the ability to leverage them in the right order at the right time. The online marketplace is filled with marketers who misrepresent claims around their products. Many entrepreneurs show income statements without legally required disclaimers, and customers can be compensated for their story in many ways including access to exclusive content, training, and other benefits. Whether compensation is financial or otherwise, businesses need to be upfront when using paid testimonials. Social proof is more than just getting clients to praise you through testimonials. When you focus on sharing your clients’ successes, and you implement that strategy into your entire sales process, it’s easy to create powerful social proof so your audience has the confidence, trust, and belief to say “yes” to your offer. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. Learn more about building social proof into your sales process by visiting socialproofclub.com. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“We have income equality when we make our own income. Decide what you want to earn and charge that.” - Samantha Hartley (29:03-29:09)Nic Peterson & Jeff Moore Preeminence Unleashed   Consultants provide an invaluable service to today’s businesses. But many consultants sell themselves short. They secure a handful of clients, but they struggle to move to the next level of success.   Samantha Hartley helps women consultants and experts stop under-earning and get bigger results working with bigger clients while delivering greater value. Consultants learn how to bring confidence and certainty into every meeting they have with clients and show their true value every time. “You can’t affect change in an organization in less than a year. It won’t stick.” - Samantha Hartley (19:58-20:06)Today’s consultants have the tools and resources to do the work they want. But they don’t always live up to their potential, and they remain stuck doing too much work for too little pay. They work with clients who don’t see the value of the services they provide. They develop a habit of playing small, charging low fees and selling smaller packages than they should. They don’t raise their fees out of fear that clients will stop working with them.   Most consultants underprice their services. Even consultants who’ve come out of the corporate world and are used to making six figures end up settling for below average fees when going out on their own. Playing a Bigger Consulting Game   The most successful consultants are those who gain the tools, skills, beliefs, support, and guidance they need to build their businesses and work with the right clients.   Looking at the metrics of your business is the biggest step you can take to achieve better results. However, many consultants are intimidated by the numbers. When you avoid analyzing the numbers, it becomes impossible to create and reach financial goals. Subsequently, consultants become attached to lower fees and are uncomfortable asking for and receiving what they’re worth.   “A consultant leads clients as their trusted advisor. If they need something better, tell them they need it. And if you can provide it, offer to provide it.” - Nic Peterson (44:23-44:35) When you walk clients through their own numbers, you show them how much their problem is costing their business. You then position yourself as the obvious choice to solve that problem. For some businesses, problems could be worth millions of dollars in lost revenue.   Undercharging your clients hurts your credibility. Clients may not trust that you can solve their problem and fulfill the promises you’ve made. By charging what you’re worth, you emphasize the importance of the services or products you provide. You differentiate yourself from your competitors, and you enhance your credibility and expertise.   You can create the consulting business you’ve always dreamed of when you get amazing results for your clients and start trusting the universe when taking risks. When you implement what you learn, you create a work life that matches your vision and helps your clients turn theirs into a reality.   How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. You can learn more about Samantha Hartley’s work here. Samantha is giving away a FREE copy of her proposal template! You can download it here. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Preeminence is the highest form of leadership.” - Jeff Moore (34:49-34:55)Nic Peterson & Jeff Moore Preeminence Unleashed   The Sales You Achieve Tomorrow Are the Result of Your Actions Today   Your business success depends on the value you provide your customers and the relationships you develop over time. Preeminence, the quality of being superior to all other options, is one of the most valuable traits you can infuse into your business.   Today’s successful businesses create opportunities by fully giving of themselves and offering ongoing value to their customers. Rather than focus strictly on the bottom line, they focus on long-term growth and sustainability. More importantly, they find that when they stop worrying about losing money, they no longer have that problem. They prioritize the needs of the customers to ensure that the business is always positioned as their first and obvious choice. “The number one priority for the culture of your company is to take care of the customer.” - Jeff Moore (13:31-13:36)A common mistake that business owners make is thinking they have to make a sale today. They fail to realize that a sale may come further down the line. Whether it’s six days or six months later, the sales you achieve are the result of your actions today. A strategy built on preeminence is one that leads to long-term growth, reducing marketing costs and amplifying the results you achieve. When you treat people well and give them options that help them meet their personal or professional goals, then achieving results simply becomes a matter of time.   Make Preeminence Part of Your Business CulturePreeminence means taking care of the customers first and working out the other “stuff” later. It is believing in gaining lifetime customers and clients. Taking care of the customer should be the primary goal of your company’s culture. The impact of business culture can be seen in the countless companies that are bought out by larger ones. The new company takes over and fails to manage the organization in a way that maintains the momentum and success it’s already achieved. They lose sight of the truly important details and quickly see diminishing results.   By taking care of clients and customers as well as your employees, vendors, and other members of your organization, you build trust around your business. Trust creates momentum. Rather than see yourself as your company’s representative to your customers, flip the script and become your customer’s representative to your company. The quality of preeminence must exist in everything you do. It should extend beyond your business and exist in your personal relationships. Preeminence becomes a way of being that supports the results you achieve in all areas of your life. “Preeminence is not a business tactic, it’s a life strategy.” - Nic Peterson (35:44-35:49) You attract success through the person you become. But you must see yourself through the eyes of clients and customers. Having a clear and compelling introduction clarifies the value your business offers. You need to articulate what you do, who you do it for, and how customers benefit from working with you. This helps others see the character of your business, its leadership, and its value propositions.   It’s hard for business owners to see the consequences of what they do when they’re tied up in the daily tasks that come with running a business. It’s crucial to have a community around you that supports your ongoing efforts to achieve success in your industry. An entrepreneur alone is an entrepreneur at risk. A community built on the principle of preeminence supports everything you do and creates a business culture that fosters collaboration, service to your customers, and a shared vision.   How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“I look at marketing and tactics, but I also figure out what unique combination makes sense for each business.” - Timothy Dick (5:56)Timothy Dick Profit Layer   Online marketing is a hamster-wheel of new techniques, engaging content, and tactic testing.   Anyone in the online business world knows how overwhelming it can be to try and stay abreast of the algorithms and strategies associated with marketing to an audience. These tools and tricks have their purpose, of course, but a weapon is only as good as the person who wields it. Your marketing has got to work for you and for your people.   Layers are the key. Your business requires a unique mix of efforts and considerations to run at its best - supply chains, onboarding, finances, and of course, marketing. Figuring out the best combination for your business requires hands-on testing and tinkering.   That said, the success of your tinkering depends on the effort you put into it, and the foundation you’re building your marketing on. No one can market their way out of having a good offer. Once that pillar is built, it’s time to focus on finding out where your people are. “Spending more money on Facebook is not the only way.” - Nic Peterson (21:09)It’s easy to get caught up in the specifics of each online platform. Should you lean on Facebook, LinkedIn, or Instagram? Ultimately, however, each and every platform comes down to the same goal - to get your offer in front of potential clients.   The thing about these online platforms is that they are ever-changing. Algorithms shift and render your best tactics obsolete. It’s tempting to give up and move on to the next network. Tempting, but unproductive. That’s a vicious cycle. Instead, shift with the platform. Tinker and test and try things out until you find something that works. And once you’ve figured out this process, add the layers. Get one optimized, and add another, and keep going. That way, if you lose an account or something falls through, you’ve got more than one leg to stand on. How are you catching the eyes of your audience? Explore your options when it comes to targeting. Retargeting is essential to the process. And this is all behind the scenes of your ad networks. What happens when someone comes into your ecosystem?   This is where ad content comes in. Set your ads up to give your audience multiple exposures to your content. Put your ads everywhere and be sure to track the metrics of your audience engagement to help you refine your efforts.   There are some intentional ad targeting methods that have been proven to give great results.     Geo-location. Narrowing your audience down to attendees at a relevant event and targeting their phones directly is by far preferable to casting the usual wide Facebook net. Refine your language. Getting in front of your people only does so much good if you don’t speak in ways that engage them, relate to them, and make the content easy to understand. Direct mail. This method falls through the cracks, and its effectiveness is often underestimated. It is inexpensive and super-targeted. Transfer results. Reap the rewards of your tinkering by taking your proven strategies from low-impact networks to the heavier hitters like Facebook and Google. Human behavior stays consistent across the board. Give value. What you show your audience is as important as how you show it to them. Above all, put goodwill and value into your market, and your work will speak for itself. You’ll slowly start to stand out in the minds of your audience as they grow to like you and trust you.   “The best time to plant a tree was 20 years ago. The second best time is right now.” - Nic Peterson (39:34)  Understand your networks, their inner workings, and how they can be utilized and optimized for your content and your target audience. Now that these methods and tricks are readily accessible and less expensive, there’s no reason not to stack the marketing deck in your favor. The volume of views or leads is less important than the quality.   As with all aspects of your business, building layers will ensure long term sustainable success. The best time to plant the targeting layer of your business was when the business was born, but the second best time is right now.   How to get involvedIf you would like more information about Timothy Dick, and the success businesses have gained through work with him, please visit his website. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“If you haven’t adopted disciplines as you grow, your cash flow starts to dwindle.” - Jeff Moore (3:55-4:15)Nic Peterson & Jeff Moore Preeminence Unleashed   Business growth can lead to costly issues that can be easily avoided. When your business blows up, everything within it multiplies. Entrepreneurs must reinforce the relationships they’ve established with their customers, vendors, and employees. Without the right disciplines and systems, you will become overwhelmed as you attempt to adjust to growth.   “When you take your eye off the ball, you’re not in growth mode anymore. You’re in save-your-ass mode.” - Jeff Moore (4:44-4:51) As you grow, your company is no longer the same business it once was. Failing to have systems in place negatively affects your bottom line, leaving you unable to hire the people you need to scale and operating from a place of desperation. Disciplines and systems create predictability for you and your customers.   Business owners who have grown from zero to a million are used to doing everything themselves. But when they hire someone else to help them reach the next level of growth, they still try to do it all alone. Their business is their baby, and it’s difficult to hand their baby off to others. Structure Influences Behavior   Many entrepreneurs are spending money on things that aren’t critical to growth. For a company with a 10% profit margin, saving $100,000 in unnecessary expenses can be equivalent to doing another million dollars in sales. But you could also go out and acquire $1 million in new business without realizing you’ve lost $500,000 somewhere else.   The right business structure is essential to your operations. A bad hire can end up costing you ten times the cost of the employee. However, even a rockstar employee is destined to fail if there isn’t a system in place that supports them. Growing businesses need others. An entrepreneur alone is an entrepreneur at risk for lost time, unnecessary friction, and other common pitfalls. Business owners often become addicted to the adrenaline that comes with resurrecting their business after being on the brink of collapse. But in order to build a truly successful business, you need to have a fireproof system already in place.   “The person that gets over the initial hump is a different person than the one who got them there. You need those two people, but you can’t be both at once.” - Nic Peterson (11:38-11:57)   As a business owner, you don’t have to go it alone. You don’t have to be the hero swooping in to put out fires. Creating disciplines and systems around your work will help you transition into your next stage of growth. Your customers will be better served and you’ll achieve the work life that you want and need for ongoing success.   How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed” Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.

“You want to make money and build your business. Step back and look at what you have done before that works. That’s what you should do next.” - Nic Peterson (2:02-2:15)Timothy Dick Profit Layer       Keep it simple.   Let’s face it. Too many entrepreneurs overcomplicate the marketing process. When it comes to your marketing, keeping it simple may be all you need to sustain growth, acquire more customers, and position your brand as an industry leader.   There’s a simple way to get great results without increasing your marketing costs. It’s basic and straightforward, but even businesses that achieve success through launches, special promotions, and other marketing campaigns continue to overlook it. They end up wasting time, energy, money, and other limited resources only left to wonder why they’re momentum stalls. “We get bored and we stop doing things long before they stop working.” - Nic Peterson (1:55-2:00)Long-term growth and an increasing customer base can be achieved by doing one simple thing:   Repeat what works.   Ask yourself, “Have I ever done something that worked and then never did it again?” Most entrepreneurs realize they’ve made this mistake more than once. But why would they overlook a strategy that seems so simple and obvious?   One reason we overlook the strategies that have been successful is that we get bored with what we’re doing. Consequently, we stop doing something way too soon. This happens often in website, branding, and copy redesigns that are done simply for the sake of change. Entrepreneurs often get lost in building new webinars, lead magnets, and other marketing assets. This can feel new and flashy. However, in the process, they increase their marketing spending while diminishing the returns they see with these and other strategies.   Ask the Right Questions to Repeat Positive Results.Time, money, and marketing efforts would be better served by observing what has already been done that has been successful and repeating it. Consider where and how you got your previous customers. If they came from social media, keep using that channel to acquire more customers. If you wrote a guest article that drew high-quality traffic to your site, share that article on other platforms or write more guest articles.   This approach gives the power to reverse engineer those “happy accidents” that resulted in more business and revenue. Find out what works, then optimize future marketing messages and campaigns to improve results over time. Rather than switch to a completely different strategy, fine-tune and improve what you know will bring in new customers and help you achieve your business goals. “Find what works. Repeat it, repeat it, and repeat it. It really can be just that simple.” - Timothy Dick (5:05:5:15)In order to see what’s working, put a system in place for measuring the results of your marketing efforts. You can reduce any errors you’d otherwise make and determine the costs associated with finding prospects and converting them to into paying customers.   Without measuring marketing campaigns, you’re more likely to increase costs and cut into the bottom line. Setting goals is the first step to determining if what you’re doing is still working.  Rather than blindly marketing products or services, figure out what’s worked in the past and do more of it while optimizing the approach for better results.   Repeating what works is one of the simplest and most effective ways to maintain your growth within your industry. Putting this strategy in place gives you a leading edge over your competitors and will exponentially increase your success and sustainability. How to get involved.If you would like more information about Timothy Dick, and the success businesses have gained through work with him, visit his website. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“The way you can tell who is truly a genius, or an expert, is that they know how much they have left to learn.” - Janelle Lara (5:40)Janelle Lara The Part-Time CEO   Serving simply and from a mindset of abundance is the highest and most successful state for an entrepreneur.   When smart people live and serve simply, magic happens.   In fact, the smartest among us, the experts and teachers, are the people who have committed themselves to being lifelong students. Instead of seeking answers to questions, they just learn how to ask better questions, and then pass their wisdom along to others.   Nic Peterson is one such person. A successful entrepreneur, Nic's primary role for his clients is, and ever has been, to trim away the mindset issues and layers of complexity in order to figure out the small percentage of work they actually should be doing. “With complexity comes unreliability. The more  complex something is, the less reliable it is.” - Nic Peterson (18:43)One of the most important parts of constructing a business this way is figuring out, as the entrepreneur, what do you want your life to look like? Not what your revenue goals are or your perfect bottom line, but what makes you happy? Do you want more time with your family, or the freedom to pursue a favorite hobby? Your work should ultimately give you the life you want, while allowing you to serve others joyously.   To that end, adopting a mindset of scarcity - or just failing to leave one behind - can lead to a lot of unnecessary complications. When you worry and strategize about casting your net wide instead of serving your people, your business becomes every complex, and therefore unreliable. Instead, cultivate the thing you love to do and do well, and wake up every day, happy to do it. Fall in love with the process, not with your idea of the results. The people you surround yourself with will have an indelible effect on your growth and your journey. Be sure to choose wisely.Finally, humans generally work best surrounded by other humans. Entrepreneurs thrive when they intentionally put themselves into a diverse environment of peers who provide both a challenge and a much-needed perspective check.   It is entirely natural to normalize the progress you make towards your goals. Think back: maybe there was a time when all you wanted was to work steadily and work hard, and make a decent amount of money. As you progressed to that point and beyond, it's very likely that you're still pushing and pushing to reach your goals - not realizing that you're miles away from where your first checkpoints were. This is exactly why we need good people around to say, “Look behind you, look where you've been”. “You have to understand your strengths, build your business around that, and then just show up and do it.” - Nic Peterson (53:47)  Janelle Lara refers to this state of ecstatic, perpetual drive as “blissful discontentment”. Stripping away the tactics, politics, and insecurities to function as a service provider in love with serving is simply the best way to do business.   How to get involved Follow @theparttimeceopodcast on Instagram for special, podcast related updates! For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at Janelle Lara, my website, or email me at janelle@janellelara.com.   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

“If you don’t have a good product, you can spend millions of dollars and a lot of time in marketing, but it won’t work.”   - Timothy Dick   Marketing is not a trendy advertising method. A lot of people think marketing is business. We have a lot of ‘experts’ and ‘gurus’ out there teaching ‘marketing.’ What they’re actually teaching is an advertising method. People often look at a certain tactic and mistake it for marketing. When you break it down, the layer of marketing is all about helping people and solving a problem. It’s that simple. In order to have an effective marketing strategy, there are a few key questions to ask: What are you offering? Does it solve a problem? Most importantly, does your market recognize the problem that you’re solving? You could have an excellent product, and spend millions in advertising, but if your market doesn’t see the problem, they aren’t going to give you their money. It can be easy to get distracted by the array of marketing platforms available. Each platform serves a purpose, but it may not serve you. Everything may work in the proper context, but it’s important for you to determine what is the most effective, least expensive, and fastest path to getting your product in front of your target audience. “The two major metrics I look at are the cost per acquisition and the return on ad spend.” - Timothy Dick Broaden your scope. Enhance your marketing.   As business owners, it can be easy to default to a trendy marketing strategy or zero in on one platform or channel. One of the worst situations we see is a client who may be doing millions per month, but they are only utilizing one platform. Everything is changing all the time. Anyone who tells you that you can put all of your focus on one platform is ill-informed. Algorithms and trends shift regularly. If all of your marketing eggs are in one proverbial basket, a single algorithm change could set you back at square one. Having multiple channels will ensure that your profits will remain unaffected in the midst of ever-changing marketing algorithms. “I’ve seen people optimize optimize optimize… but it’s not actually what they should be optimizing for if they want a healthy business. What is good for cheap leads, won’t be good for profit.” - Nic Peterson   This week, take a step back and make a list of all of your marketing channels. Where are all of the places you get your business? Take an objective look at that list and ask yourself, are you comfortable with the number of marketing channels you are utilizing? Take this list a step further. Add the sources of random clients that you didn’t gain through intentional marketing. You may have some channels working for you that have been underutilized and could be strong marketing channels for your product or service. How to get involved If you would like more information about Timothy Dick, and the success businesses have gained through work with him, please visit his website. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Asking the right question is a skill and a weapon.” - Nic Peterson   Socrates once said, “The only true wisdom is in knowing you know nothing.” Success in your business isn’t dependant on having the right answers, but in knowing which questions to ask. Questions are everything. They are the key to your own growth and your business and personal relationships. Learn how to master the art of questions, and gain a new skill and weapon to wield at will.   “People want to be told what to do, but when you can provide someone with better questions to ask, they will have the fuel to propel them into whatever stratosphere they want to go into.” - Jeff Moore   Most of the time, people just want you to tell them what to do. It can feel simpler, easier, less scary that way. However, unless you are desiring to grow a needy client-base that is dependent on you for their every move, questions need to be your greatest used resource, and your default in conversations. Questioning is so much more powerful than telling, and can be utilized to help facilitate an individual’s growth, helping to guide them towards their own answer. Start being more aware of your conversations with clients. Are you quick to provide a solution? Are you elevating yourself as an expert, instead of helping to elevate your client? While it’s important to ask questions of others, it’s equally, if not more important to consistently be asking yourself questions. Become a detective of your actions, your motivations, and your pursuit of data.   “The process of discovery is not ‘tell me the answer,’ it’s asking questions that prompt more questions. It’s a series of questions that lead to growth.” - Nic Peterson   Become a master of asking questions. Not only will you find yourself learning more about your clients, friends, and family, but you’ll find that people in your circle of influence will become better at asking questions as well.   One way to do this is to start answering the questions that people ask. So many times, people aren’t asking the questions they really want to be answered. If they’re asking the wrong question, does it really matter what the answer is? People tend to hover closer to the surface or stay “safe” with vague, hypothetical questions. Challenge others to dig deeper and be bolder with their questions. When a client asks how to make $100,000 quickly, you can tell them to just sell all of their stuff. These answers could frustrate in the short-term, but hopefully, it will help them to think more about the questions they ask. What that client really wants to know is how to build a successful, sustainable business. To get there, they’ll need to ask bigger, more specific questions. Help them grow, instead of enabling their timidity.   Questions lead to more questions, and there is never a time when there aren’t more questions to ask. That, my friend, is a beautiful thing.   “Questions are the sculptor of the soul.” - Jeff Moore   Some Topics we talk about in this episode:   Introduction - 0:36 The Importance of Questions - 4:22 Some Really Important Questions - 6:36 The Benefit of Questions for Others - 10:22 Don’t Ask Lazy Questions - 14:53 Wrap-up and Takeaways - 27:36   How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. preimenenceunleashed.com/socrates Copy of Jeff’s Card   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Success, and success in life for him is the process...he defines success after he finishes the process. It’s a function of the process, not a function of the destination.” Much of the rhetoric surrounding goal achievement has to do with “shortcuts” promising fast results with minimal effort. Preeminence, on the other hand, involves falling in love with the process – not the expectation of a certain result. Those who stay focused on the end goal or the idea of a desired result will find themselves unhappy for every day that they aren’t at that point. They become vulnerable to giving up when things go wrong on the journey. A person who falls in love with the process gets to fully enjoy each and every day that they are working towards their goal, because they’re loving the steps and loving where they lead.   After all, the process is the shortcut – and you can’t win a race you don’t want to be in.   “You cannot be running as fast as you can if you’re staring at the finish line. You do not get to choose if the bases are loaded when you come up to bat. Hit the ball.”   That’s an overwhelming concept at the start (for a lot of people). Nic Peterson is a prime example of loving the process and engineering it in a way that works, like so:           Figure out what moves the needle – Part of avoiding stress as you figure your process out is isolating the few behaviors that keep your trajectory moving steadily upward.         Do those things every day – This is every bit as simple as it sounds. Pick the two or three most beneficial factors for your journey and do them steadfastly every single day.         Put the work in long-term – Like all worthwhile things, getting to your goal means showing up and putting in the work every day for as long as it takes, be it weeks, months, or years.         Don’t crash and burn when you slip up – Failure is part of success. All you can do is look at whether or not you did the few things you set out to do, and if you didn’t, wake up tomorrow and do better.   “If you’re still in a place of judgment, judge your own behavior. That is the only thing you have any right to judge if you want to achieve anything.”   Finally, record the progress you’re making. This allows you to look back and see yourself moving positively forward, analyze your wins and losses, and constantly improve. There’s truly no better way to phrase all this advice (or make it actionable) than to say, “The process is the shortcut”. Fall in love with the process, commit to it like you would any other relationship, and put in the work. You’ll get there. Some Topics we talk about in this episode:   Introduction - 0:00 Falling in love with the process - 0:25 Prime example - 4:00 Engineer the process - 8:10 Love your goal - 12:00 Put in the work - 17:00 Recap and charting progress - 20:00 Wrap-up and Takeaways - 30:00 How to get involved Join the “Preeminence Unleashed” community on Facebook. Sign up for Nic’s Network Newsletter   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Nic Peterson is co-founder and current director of strategic partnerships at Mastery Mode. He specializes in scaling intellectual property to $10 million and above. He is a master of systems, scaling, and partnerships.

“We are so excited for not what this is today, but what it will become.”   Welcome to Preeminence Unleashed.   In this first episode, Nic Peterson and Jeff Moore sit down to jam on what it means to be preeminent - and how preeminence will revolutionize your business and the way you serve the people around you. This is a concept that has the potential to carry over to every piece of how you live and what you do, and to make your work transcendent.   “That’s what Preeminence Unleashed is going to be: someplace where somebody can go and hear stories and examples of somebody being preeminent, somebody that had persevered through this world of sameness and mediocrity and taken that big step into becoming more and really evolving into preeminence.”   Nic and Jeff also touch on the spirit of collaboration that flows through every network, gathering, and interaction they take part in. One of the principles that drives this community dynamic is the idea that, “An entrepreneur alone is an entrepreneur at risk”. Throughout the episode, the guys describe doing vs. being, living out the philosophy of preeminence, and learning from the legendary Jay Abraham.   “Being preeminent is about becoming part of that person’s story.”   And this is just the beginning. There’s so much great insight and actionable advice in store from Nic, Jeff and the superstar service providers they collaborate with day to day. Some of the most potent takeaways from the kickoff episode include:   How to simplify The “long game” Practicing proactive empathy   There’s a wealth of information to come as the next episodes roll in. Come for the personalities, stay for the opportunity to learn what preeminence means and to put it to work in your life and your passions.   Some Topics we talk about in this episode:   Introduction - 0:00 Becoming - 4:50 Philosophies, not tactics - 8:45 Why community matters - 12:00 “Stop doing it” - 15:00 Options, opportunities, offers - 19:04 How can I help you? - 20:25 What’s coming up - 24:00 Wrap-up and Takeaways - 30:00   How to get involved Join the “Preeminence Unleashed” community on Facebook. Sign up for Nic’s Network Newsletter   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Entrepreneurs in the bootstrapped niche tend to burn their businesses to the ground because they’re buried in fulfillment and doing something they realized they hate. Delving deeper into the problem is Nic Peterson, systems experts, relationship builder, master networker, and the co-founder of Mastery Mode. He provides solutions by talking about his method for building systems and thought processes, keeping entrepreneurs safe within their bumpers of smart decision-making. He also tackles strategic partnerships, bringing to light how people can spot and create opportunities together.   This episode originally appeared LIVE in our Experts Unleashed Facebook Group! Join our group for more live interviews like this one!    Nic and I have recently combined our superpowers and are helping entrepreneurs create and scale their systems and operations while also crafting and defining their marketing messaging. If you are interested in joining our elite group, please reach out to phil@expertsunleashed.com for more information.

They say niching has its perks. It’s more marketable and profitable. Although that may be true, entrepreneurs are full of ideas. And it’s through business they have most freedom to express themselves. No wonder picking one niche feels counterintuitive.   On the other side of niching, you’ll find Nic. Sure, they share the same first 3 letters but that’s where similarities end. Nic Peterson found a way to transform perpetual learning into success throughout multiple markets —just by staying two small steps ahead of his audience. Listen to Nic’s journey for all the empowerment you need to break the mold and pivot into profit.   Episode Topics Why experts aren't good at making money Getting people to do what's best for them without telling them it's best for them Making a living from learning Improving your BS meter The art of influence Why Nic doesn’t spend time learning to market Why strategy is more important than tactics How Nic’s Relentless program is changing lives Trust building and charging peace-of-mind tax to the right demographic Determining what to learn vs what not to learn How Nic learned persuasion without the internet Benefits of multi-disciplinary learning Scaling from $20 to $120 an hour Leveraging communication skills to profit   [4:59] Starting line: During his Freshman year in college, Nic had plans to play football. He trained alongside NFL-bound athletes with Joe DeFranco in New Jersey.   [6:13] Realizing potential: His passion for football fizzled while his appreciation for the process of body building strengthened.   [10:18] Cut from the team: Nic was fired after staff noticed a drop in productivity —he’d been preoccupied trying to uncover what DeFranco knew that he didn’t.   [11:38] Right place, right time: He happened to be around when Joe DeFranco's Strong documentary was being filmed and grew a big following.   [17:01] Making connections: Offered half ownership of a gym and soon after opened his own.   [19:52] Innate talent: “I've partnered with Ph.D.'s, medical doctors...people that have a hard time meeting people where they're at. They recognize that it's an important skill and they don't have it.”   [21:39] Against all odds: Someone told him he'd ‘get eaten alive’ if he opened a gym in Vero Beach. So, he opened a gym in Vero Beach.   [22:33] “You need to learn how to communicate with people and influence them to do things or you’ll live your life in a gym bathroom with a train going by every 5 minutes.”   [23:00] Sleeping on his gym’s bathroom floor, Nic passed the time reading self-help books. “There was nothing to do but read and reflect.”   [26:38] Getting people to do what's best for them without telling them it's best for them.   [27:56] The Relentless program: Gives new perspective on what health and wellness really is.   [31:27] Raising prices and marketing: Initially, hourly sessions ranged from $15-$20. After watching other programs and industries and defining a value proposition, rates increased to $120/session.   34:02 Trust building: “People will pay for the peace of mind. If they got an answer from me or my staff, then they could take it to the bank.”   [36:27] The swelling tide raises all ships: “I know me trying to do something I'm not qualified to do doesn't help anybody. What is the best chance that everybody benefits?”   [38:23] Honing your craft: Master to the point of practical application and understand the fundamentals. “When you learn multiple disciplines, your BS meter is really sensitive!”   [39:02] Benefits of learning and mastering: “Things that don’t make sense become easier to detect.”   [42:01] Expert’s Corner: Determining what to learn and what not to learn Ask yourself: What do I need to know in life to improve my life? How do I become more aware of where other people are? How do I accept where people are instead of judging? How can I help graduate them to where they can make better decisions for themselves? What is nobody else doing?   [43:06] What Nic’s learning next: psychology “It's a stress reliever. It's so much easier to accept that people are the way they are than get pissed off and judge them and moralize about it.”     Connect with Nic RelentlessPodcast.com The High-Performance Lab Facebook Group     Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content. Join our Facebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.   Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

I have been working with my guests since June, 2016 to figure out some health issues. They are one of the first to ever see me and not my weight. They didn't just assume that I was heavy because I ate junk all day. After having me log everything I ate for two weeks they informed me I was not eating ENOUGH! It has taken close to 7 months but I am now up to about 1100-1200 calories/day and I have dropped about 20 pounds. It is a struggle each day to remember to eat the right things in the right proportions but it gets a little easier because I have their support and guidance. The right COACHES Matter! Talk about having to ask the right questions and being willing to let go my own perceptions about eating, food and my beliefs about weight.  On this episode we talk about structured eating, mindset vs willpower, how tracking what you eat puts you on the path to change and how to get some free advice on the next steps you need to take. Trevor Kashey has a Ph.D. in biochemistry with emphasis on cellular energy transduction (which he completed at the age of 23). He began his formal scientific career as a high school student, doing non-small cell lung cancer research at the Translational Genomics Research Institute in Phoenix, AZ. He has consistently been doing research since then, both in academic laboratories and as a consultant for select research firms, and governments, foreign and abroad. Trevor regularly contributes critical analysis of technical research for public and private institutions. Trevor dedicates his life to education and outreach in the realm of nutrition, dietary supplements, and quality of life. This passion manifests itself in multiple venues, as he regularly lectures at colleges and conventions. Trevor writes and edits for various media outlets, and will meet with anyone who is willing to listen! On the athletic side of things, he is a national-level record-holding strongman and recreational athlete in multiple sports. Trevor utilizes body composition as a fulcrum for longstanding health benefits, with increases in fitness and performance as a side effect. He has consulted Physicians, their patients, World’s Strongest Man competitors, foreign Olympic teams, 150-mile ultra marathon runners, Geriatric populations,  and everything in between. Trevor seeks to blend anecdotal, academic, clinical data, and to harmonize it into practical information. Not only is it important to be stronger and faster; it is paramount to be healthier to succeed, and be happy, in the long term.