Whitening Wednesday Podcast

Ever been confused by whitening gels labeled as hybrid, blended, or 30/5 and thought… what the hell does that even mean? Is it stronger than your 20% hydrogen peroxide—or weaker? This week on Whitening Wednesday, we break down the science (and the math) behind blended gels so you can stop guessing and start whitening with confidence. Whether you're a seasoned provider or just getting started, this episode will clear the fog and help you make smarter choices in your treatment room. Real examples, peroxide breakdowns, and a dose of shade for anyone still saying “blended gels don't work. Listen Spotify Listen Apple Podcasts Thanks to our sponsor Fern Whitening Supplies

Is 44% carbamide peroxide one of the strongest gels on the market? Nope. In this Truth or Trend episode, we explain why 44% CP is often misunderstood, how it compares to hydrogen peroxide, and what role it actually plays in cosmetic vs. dental-grade whitening services. 00:00 – Intro: What people think 44% CP actually means 01:22 – Why CP percentages must be divided by three to compare with HP 02:23 – What makes a product cosmetic vs. dental grade 03:29 – When 44% CP is appropriate for self-admin vs. provider method 04:15 – Why CP shouldn't be your premium chairside whitening option 04:45 – Final thoughts: Know what you're working with before charging dental-grade rates Thank you to our sponsor Fern Whitening Supplies.

Is a high LED bulb count the secret to better whitening results? Nope. In this Truth or Trend episode, we explain why bulb count is just a marketing tactic, what actually matters when it comes to whitening machines, and how to choose a system that delivers safe, effective results. 00:00 – Intro: What suppliers keep promoting about LED machines 01:04 – What LED light actually does during whitening 01:52 – Why more bulbs doesn't mean more power 02:39 – How excess bulbs can cause overheating and fake results 03:29 – Why arch reach matters more than bulb count 04:15 – The truth about take-home lights with high bulb numbers 04:45 – Final thoughts: What to actually look for in a whitening light Thank you to our Sponsor Fern Whitening Supplies.

Is drinking water before a whitening session the secret to preventing sensitivity? Nope. In this Truth or Trend episode, we explain why that advice is false, what really causes sensitivity, and how to prep clients properly for a safe, effective whitening session. 00:00 – Intro: What trainers are telling providers to do 01:04 – What actually causes whitening sensitivity? 01:52 – Teeth don't store water—how hydration works in the mouth 02:39 – Why dehydration isn't bad (in controlled amounts) 03:29 – Clinical study: Dental dam dehydration = brighter teeth 04:15 – If water fixed sensitivity, dentists would already use it 04:45 – Final thoughts: Stop telling clients to drink water—it's not helping Thank you to our Sponsor Fern Whitening Supplies

Thinking of launching a teeth whitening business this year? Don't make the mistake of skipping the essentials. In this episode of Whitening Wednesday, Rach breaks down the 2025 landscape for new whitening providers — including legalities, licensing, self-admin vs tray-based methods, startup costs, marketing realities, and how to know if the business fits your lifestyle. Whether you're just starting out or feeling stuck after a rocky launch, this episode gives you the real talk you need before throwing more money at another startup kit. No fluff. Just facts.

Can teeth whitening really be 100% organic? In this episode, we break down the truth behind “natural” marketing claims and explain why peroxide-based gels can't be fully plant-based. If you care about results and compliance—this one's for you. 00:00 – Intro: What we're calling out today 01:11 – The truth about peroxide-based gels in North America 02:43 – Why synthetic stabilizers are necessary for shelf life 03:42 – What fillers and thickeners actually do in gel formulas 04:37 – The fluoride factor: medical vs cosmetic gels 05:36 – Legal implications of marketing fluoride gels as “natural” 06:34 – Why peroxide-based gels can't be truly holistic 07:30 – Final take: Your gels can be clean, but not fully organic 08:00 – Send this to another whitening provider who needs to hear it! Thank you to our sponsor Fern Whitening Supplies

Do they really? Or are you just comparing your safe results to someone else's dehydrated, over-processed content? In this no-BS kickoff to Season 5! ⏱️ Timestamps: 00:00 – Season 5 is here! Recap + ODA chaos 01:40 – It's not your product—it's your education 02:39 – Sponsor shoutout: Fern Whitening Supplies (Beyond II Ultra) 03:42 – Are your results bad—or just not faked? 06:08 – What makes a legit whitening gel and supplier 07:09 – Why teeth don't bleach like hair (and never will) 09:16 – Oxidation takes 24 hrs—stop expecting instant 10:22 – The fake results method: straight HP + 2-hour chairtime 12:57 – Ross-from-Friends white? Here's the step-by-step 14:47 – The real results method: short chair time, long-term gain 16:25 – Why take-home extension is your secret weapon 17:07 – You can't have your cake + eat it too—pick a side 18:19 – Be the provider who educates, not just sells 20:28 – Stop comparing 24-min protocols to 2-hour dehydration sessions

Season 5 is almost here! Get ready to deep dive into teeth whitening and business on an even brighter level. New episodes available starting next week!

This week, it's a solo episode you've all been waiting for — I'm pulling back the curtain on every advertising strategy I tested during my 4-month pop-up studio.

Welcome back to Whitening Wednesday!

Welcome to Whitening Wednesday! The Podcast for Teethpreneurs!

Season 3 | Episode 24 Whitening Wednesday Podcast is the season finale. Join Rachel Hicks talking with three incredible teeth whitening entrepreneurs on their business models. Part 1: Matina Lainas, the owner of @‌smileonthego in Toronto,Canada Part 2: Charlotte Anderson, the owner of @‌cosmeticteethwhiteningtech in Maryland, USA Part 3: Ezhane Gary, the owner of @‌amirahmismile in Arizona, USA Grow your business with Mentorrach: http://www.mentorrach.ca Our sponsor: https://www.fernwhiteningsupplies.ca

Season 3 | Episode 23 Whitening Wednesday Podcast takes us the United Kingdom. In this episode Rachel Hicks sits down Sophie Alexandra, the founder of Lash Fest. This episode highlights why conferences can be vital to expansive growth for service based businesses Grow your business with Mentorrach: http://www.mentorrach.ca Our sponsor: https://www.fernwhiteningsupplies.ca Instagram accounts: @mentorrach @fernwhiteningsupplies @‌Iamsophiealexandra Attend Lashfest: https://www.lashfestuk.com

Season 3 | Episode 22 Whitening Wednesday Podcast takes us to Ontario, Canada. In this episode Rachel Hicks sits down with Kayla Weir, the owner of Weir Whitening Co. This episode highlights pros and cons of starting in a home based studio and how to navigate growing with the pop business up model. Grow your business with Mentorrach: http://www.mentorrach.ca Our sponsor: https://www.fernwhiteningsupplies.ca Instagram accounts: @mentorrach @fernwhiteningsupplies @‌weirdwhiteningco

Season 3 | Episode 21 Whitening Wednesday Podcast takes us all the way to Pennsylvania. In this episode Rachel Hicks sits down with Meaghan Nieves, the owner of Pearly Whites By Megn. This episode is a must listen as the two discuss the highs, lows and everything in-between during running a teeth whitening business. Grow your business with Mentorrach: http://www.mentorrach.ca Our sponsor: https://www.fernwhiteningsupplies.ca Instagram accounts: @mentorrach @fernwhiteningsupplies @‌pearlywhitesbymegn

Whitening Wednesday Season 3 | Episode 20 is a solo episode with Rachel Hicks herself on how to price your teeth whitening services. In this episode you will learn how to find your cost per patient, how to factor in business and personal expenses and how to make sure you are pricing for profit. Share this episode with a teeth whitening technician who needs help with pricing! Grow your business with Mentorrach: http://www.mentorrach.ca Our sponsor: https://www.fernwhiteningsupplies.ca Instagram accounts: @mentorrach @fernwhiteningsupplies   Thank you for supporting the only teeth whitening podcast on air!

Whitening Wednesday Podcast Episode 19 | Season 3 Get ready to go clean your whole house and clinic after this eye opening episode with Candy Clancy, General Manager at Micrylium. Micrylium is a disinfectant manufacturer based here in Canada and is out to provide the safest disinfectant for you and your clinic, “We help you kill the STAPH not the STAFF”. Grow your business with Mentorrach: http://www.mentorrach.ca Our sponsor: https://www.fernwhiteningsupplies.ca Instagram accounts: @mentorrach @fernwhiteningsupplies Learn more about Micrylium: https://www.fernwhiteningsupplies.ca/blogs/news/authorized-dealer-status-with-micrylium Purchase Micrylium: https://www.fernwhiteningsupplies.ca/pages/ppe-disinfectant

Whitening Wednesday Podcast Episode 18 | Season 3 Welcomes Fayth Irwin a fellow dental professional all the way from Ontario, Canada to talk about how you need to just start and if other business ideas come to you along the way dont discredit them. Lets learn how to be a multi-passionate entrepreneur   Grow your business with Mentorrach: http://www.mentorrach.ca Our sponsor: https://www.fernwhiteningsupplies.ca Instagram accounts: @mentorrach @fernwhiteningsupplies @smilesbyfayth

Join us as we travel to Sugarland, Texas, for an exclusive sit-down with Samuel Brooks, the visionary Chief Operating Officer at Beyond International Inc., a company that's leading the charge in the teeth whitening scene. In this episode, Samuel Brooks delves deep into the essence of the Beyond II Ultra Accelerator, shedding light on the inspirations, safety features, and revolutionary capabilities that make this LED accelerator a must-have in the beauty and dental industries. From the intricacies of its design to the optimal bleaching gels that complement this device, Samuel leaves no stone unturned. Listen to the full episode and dive into the transformative world of teeth whitening on the Whitening Wednesday podcast. Grow your business with Mentorrach: http://www.mentorrach.ca Our sponsor: https://www.fernwhiteningsupplies.ca Instagram accounts: @mentorrach @fernwhiteningsupplies

Subject: This Week on Whitening Wednesday: The Fluoride Debate Unveiled!

This week's journey on the Whitening Wednesday podcast takes us to the vibrant city of Denver, Colorado, where we're thrilled to sit down with Megan, a dental professional who has brilliantly transitioned into a successful tooth gem entrepreneur. Join us on Wednesday for an episode that promises to illuminate the intricacies of the tooth gem industry like never before.

Season 3 | Episode 15. This week on the Whitening Wednesday podcast, we're shining a light on a topic that's bound to enlighten even the most seasoned teeth whitening professionals. Join us this Wednesday, March 6th, as your dedicated host, @‌mentorrach, ventures into the scientific realm of teeth whitening technologies.

Season 3 | Episode 12 of the Whitening Wednesday Podcast with Mentorrach

In the ever-evolving world of dental aesthetics, one topic seems to stir more debate than any other: Chairside Whitening. This week on Whitening Wednesday, we're not just scratching the surface; we're diving deep into the heart of the controversy with a solo episode featuring the renowned teeth whitening expert, Rachel Hicks - also known as @‌mentorrach on social media.