Podcasts about creative designer

In this heartfelt and inspiring episode, Cathy Love chats with long-time team member Emma Samia, Creative Designer at Nacre Consulting. For over 12 years, Emma has been a vital part of the business's evolution—first as a virtual assistant and now as the creative mind behind much of Nacre's visual content. Emma opens up about her journey through motherhood, professional pivots, side hustles (hello, cake queen!), and how flexible, remote work has shaped not only her career but her entire lifestyle. Together, Cathy and Emma reflect on the early days of Nacre, the changes they've navigated, and what it really means to contribute meaningfully to a business while working from home—with kids underfoot and Canva open. This episode is a celebration of loyalty, learning, and the power of small consistent contributions over time. Topics covered on remote work, creative roles, flexible working, and business growth: Remote work – Emma shares how connection, culture, and care have helped the Nacre team thrive across states and seasons. Creative roles – From PowerPoint decks to workbooks and Masterclass pressos, Emma reveals what goes into crafting beautiful resources behind the scenes. Flexible working – A candid look at how Emma balances work with raising three kids, managing boundaries, and building a life around her passion. Business growth – A behind-the-scenes view of Nacre's evolution and how Emma's role and confidence have grown alongside the business. P.S. Need a little extra support on your business journey? Whether you're navigating challenges or looking to reach new goals, we're here to support your growth. Book a Complimentary Power Call with us, and let's talk about how we can help you achieve your vision for your Allied Health business. Connect with Nacre Consulting: Let's connect on Instagram Follow us on Facebook Let's connect on LinkedIn Join our Facebook Group online community More about The Allied Health Business Brilliance Podcast: The Allied Health Business Brilliance podcast (previously known as Private Practice Made Perfect) powered by Nacre Consulting features authentic conversations that offer real-life stories and expert perspectives for Australian Allied Health Business Owners. Cathy Love, our engaging host, gathers wisdom from Allied Health professionals and industry supporters alike. We dive into the real experiences of running and growing Allied Health businesses in Australia, revealing both the rewards and the inevitable challenges along the way. It's raw, sometimes vulnerable, but always valuable. Join us and stay tuned to keep up with every inspiring story and lesson shared.

Parker Jacobs thinks back on his time as a child actor, the beginnings of the band The Aquabats and shares how those experiences lead him to be the lead creative designer for ‘Yo Gabba Gabba!' Article: https://www.byui.edu/radio/local-news/lead-creative-designer-of-yo-gabba-gabba-looks-back-on-his-time-in-the-industry

Our guest this time, Dario Valenza, is all that and more. Dario hales from Australia where he grew up and went to high school. He then attended two years of college but then left academia to work on working on designing yachts for, among events, the America's Cup races. Eventually he did return to college to finish his degree. He does tell us that he has a passion for design thinking and designing. As you will discover he has designed yachts, aircraft including innovative drones and even automobiles.   We talk about how his over-arching passion for design thinking also helps him design functioning and successful teams. Dario is a team leader by any standard.   He founded and owns a successful design and implementation company, Carbonix. Much of the work in which he is involved today is around having designed and now manufacturing long-range drones that can stay aloft and travel up to 800 Kilometers before needing refuelling. His products can and are being used for major surveying jobs and other projects that take advantage of the economic enhancements his products bring to the table.   Dario and I discuss leadership and how his design-oriented mindset has helped him be a strong and effective leader. I will leave it to him to describe how he works and how he helps bring out the best in people with whom he works.       About the Guest:   I have a passion for design and design thinking. This is the common thread that has led me to build yachts, planes, and cars - as well as create the teams and company structures to turn visions into reality.   I believe that beautiful design, as well as enabling and inspiring, is inherently valuable. Testing a new design it in the real world, particularly in competition, is a way to interrogate nature and understand the world.   I spent the first decade of my career working on racing yachts as a boatbuilder, designer, construction manager, and campaign manager. My treasured achievements include being part of several America's Cup teams and pioneering full hydrofoiling for World Championship winning boats.   I applied the lessons learned to other fields. This trajectory diversified into aerospace applications including drones.   I work to create products that bring joy by being desirable, aesthetically pleasing, and ergonomically correct, while always adding value through effective and efficient performance. I'm always keen to share my experiences and tackle new challenges with like-minded teams.   Ways to connect Dario:   Main point of contact is LI: https://au.linkedin.com/in/dario-valenza-a7380a23 Carbonix URL: www.carbonix.com.au Personal website: www.dariovalenza.com   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi everyone. This is your host, Michael hingson, and you are listening to another episode of unstoppable mindset. And today our guest is Dario, if I'm pronouncing that right, Valenza, how do i pronounce it? Oh, good. Oh, good. I can sometimes speak the King's English really well. Dario is a person who has a great passion for design, and he's going to tell us about that. He has been involved in designing many things, from yachts to aircraft to other kinds of things, as well as teams in companies, which I think is very fascinating, that make products and bring things about. So we're going to get to all of that. Daro is in Australia, so it's early in the morning. There for you right now. But welcome to unstoppable mindset. We're glad you're here. Yeah, my pleasure. Glad to be here. So what time is it over there right now? About 11am Yeah, and it's little after three here. So, yep, you're 20 hours ahead   Dario Valenza ** 02:27 of us. No, here, it's Saturday, I assume. There it's Friday. It is to the confusion.   Michael Hingson ** 02:33 So, so, as it's always fun to do, can you tell us about the future over the next 20 hours?   02:40 So, so far so good. Yeah, there you are. Well,   Michael Hingson ** 02:43 thank you for being here and for being a part of unstoppable mindset. Let's start, if you would, by maybe you telling us a little bit about kind of the early Dario, growing up and some of those kinds of things, so that people listening and watching can get to know you a little bit better.   Dario Valenza ** 03:01 Yeah, absolutely. I think the interest in how things worked was there as long as anyone can remember being exposed early on to different mechanical things and from household appliances to looking at trains and busses and cars outside. I think that all piqued my curiosity. But I remember the first time I came across the concept of a sailboat. Something clicked, or something about the way an aerofoil works, the way it can generate motion out of wind, the balance of forces, the structures, the things that all need to work for a sailboat to work. That sort of got me hooked, and then I spent every waking moment I could reading about it, doing research, making models that I'd sail across the pool, getting involved at the local sailing club, and just being hands on. And I think that's really where the passion started. So certainly, there's a general wanting to see how things work, and there's a specific aerodynamics, hydrodynamics, structures, just, I find it endlessly fascinating. And you're always learning, and   Michael Hingson ** 04:10 should always be learning. I think that's one, of course, the real keys is always learning, which some people think they don't do, but and some people try very much not to do, but that's not the way to really progress in the world. So I'm glad that you do that. You've always lived in Australia.   Dario Valenza ** 04:27 No, actually, born in Italy, moved here probably 10 years old, went to high school and uni here.   Michael Hingson ** 04:37 Yeah, you do seem to have a little bit more of an Australian accent than an Italian one?   Dario Valenza ** 04:41 Yeah, I think I was young enough when I moved that I learned the language pretty quickly. I did spend few years in New Zealand and a few years in Europe, so I think my accent is probably a little bit of a hybrid, but mostly Australian. I'd say, do you speak Italian? Yes. Funny, you get rusty at it, though, like when I go back, it probably takes me a few days to get used to speaking it, yeah, but it is in there   Michael Hingson ** 05:08 which, which makes some sense. Well, so you went to high school, and did you go on to college?   Dario Valenza ** 05:15 Did the first couple of years of an engineering degree, dropped out to go and do the America's Cup. Eventually went back and finished it. But really haven't spent more time working than started. Putting it that way, the things I was interested in, particularly the the advent of carbon fiber in in racing yachts, hadn't found its way into any curriculum yet. It was it was happening on the frontier in that environment. And so my judgment was you could learn more by doing it and by going to uni. Well,   Michael Hingson ** 05:49 yeah, on the one hand, with school, to a large degree, it's theory, and putting it into practice is something that always brings you closer to it, which which makes sense. Well, so you, when you went to your first America's Cup, what did you were you just an observer? Were you involved in designing a yacht, or what?   Dario Valenza ** 06:10 I was a boat builder. I was hands on, on the manufacturing, and that was the way in that was the the opportunity I had to actually be part of a team and prove myself over the course of the campaign, I obviously showed an interest in design, and I became more de facto part of the design team. But I really always like to sit at that interface between the designing and the building, so that there's a practical element to yes, there's a theory, yes, there's a design, there's a bunch of analysis you can do having that practical mindset of, is it easy to build? Is it practical? Is it possible to then tune it and modify it and improve it? And that actually led me to a lot of the logistical challenges of, how do you plan a build? How do you allocate time towards the things that make the biggest difference towards performance. So the journey was really from hands on boat builder to sort of logistics, to design   Michael Hingson ** 07:08 well, and design is clearly been your passion overall. So that makes some sense. When did you do your first America's cut?   Dario Valenza ** 07:17 So I was involved in the 2000 event in Auckland, which was the first time the Kiwis defended after winning in 95 right? Then I did 2003 also in Auckland, 2007 in Valencia. And then there was a bit of a hiatus after Valencia, because of the deed of gift match. And I was involved in a couple of teams as that transition happened. And eventually 2012 I peeled off to start my own business.   Michael Hingson ** 07:44 So let's see the New Zealand won in 2000 right?   Dario Valenza ** 07:48 They defended successfully in 2000 so they they won in 95 in San Diego against Dennis Connor, and it took them five years to basically set up a defense. So from 95 to 2000 and then they won, and they rolled straight into 2003 they lost in 2003   Michael Hingson ** 08:05 that was to Italy. Was it to the Swiss or to the Swiss? Right? Okay,   Dario Valenza ** 08:11 even though the core of the sailing team was the former New Zealand team, the basically flag of allegiance, but yeah, the lingua team. Now, Were you successful challenger, which is amazing. Were you   Michael Hingson ** 08:25 living in New Zealand in 2003   Dario Valenza ** 08:29 Yes, yeah. So when you become involved in a team, basically the whole operation camps out at a at a base in the lead up to the event. At the time, the yacht still had to be constructed in country. So in 2003 for example, I was with a Swedish team. I actually spent a little bit of time in Sweden during the construction of the yacht, and then traveled with a yacht to New Zealand, and stayed there for the duration. I asked,   Michael Hingson ** 08:58 because I went to New Zealand in May of 2003 the Royal New Zealand Foundation for the Blind, or of the blind, asked me to come and do some speaking. It was, of course, after September 11, and I was pretty visible, so I went down and actually helped them raise something like close to $300,000 by giving a bunch of speeches around New Zealand, but I remember listening to the radio and hearing all the irate people because New Zealand lost. The government didn't put enough money into it, and we shouldn't have lost it was pretty fascinating to to to hear all of that.   Dario Valenza ** 09:38 There was a campaign called the loyal campaign, just basically trying to reprimand the Kiwi sailors that affected at the end of the day. It's a professional sport. There were nationality rules, but it was really residency, so as long as they signed on with the Swiss team within a certain time. Period, it was like two years or something, and basically set up a residence in Switzerland, and they were eligible to compete. And I think there's been a history of that since the New Zealand government having Lisa supported in New Zealand, because it's certainly an investment in the national industry and tourism, everything that comes with it. And I think they did walk that back, particularly for the last event. And the latest result of that is the Kiwis defended in Spain last time around, which is again, unusual.   Michael Hingson ** 10:35 Well, it was, it was fascinating to watch the races, and we watched them was before I went to New Zealand. But that's why my wife and I watched, because we knew I was going there, and it was, it was all being defended in New Zealand. And of course, they were using sails, and the yachts were just going at normal sailboat type speeds. But I know then later, so much redesign took place, and the boats started traveling significantly faster, right?   Dario Valenza ** 11:08 Yeah, absolutely, there's been a change in that respect, just on the atmosphere in Auckland again, with my perspective, having, as I said, obsessed over sailing, worked my way up, got involved in campaigns, helped to put sponsors together with skippers, to get funding to build boats, and arriving in Auckland with the prospect of trialing with a team, you walk out of the airport and there's the actual boat that won the copy, 95 was sitting in The car park. There are posters. You can really see, like they called it the city of sales. And as I arrived the round the world race was stopping by in Auckland, so there was a sort of festive atmosphere around that. And you could really see people were getting behind it and getting involved. And it felt, you know, they had parades at the beginning of the event. So it was really special to be there at a time when there was maybe 12 teams. It was a big event. And to your point, they were symmetrical ballasted monohulls. So they were fairly conservative, you know, long, narrow, heavy boats. And the competition was really to eke out a one or 2% gain to have better maneuverability for match racing. And it was really down to that kind of refinement. And what happened after 2007 I mentioned a sort of hiatus, basically, two teams took each other to court, and they went back to what they call a deed of gift matches, which is the default terms that they have to abide by if they can't agree to a mutually agreeable protocol. And that deed of gift match ended up being in multi holes. So there was a catamaran and trimaran, and they were big and fast. And I think then, when the Americans won out of that, they they sort of got seduced by, let's make this about the fastest sailors and the faster boat in the fastest boats. So they went to multi holes. The next evolution was hydrofoiling Multi holes. And then once the boats are out of the water, the drag drops dramatically, and now they can go really fast. They ended up narrowly the Kiwis ended up narrowly losing in San Francisco. The Americans then defended Bermuda. The Kiwis eventually won in Bermuda. And then they in in sort of consultation with the challenge of record. That was Italians. They wanted to go back to monohulls, but they wanted them to be fast monohulls, and so they came up with this concept of a hydrofoiling monohull. So the boats now are certainly the fastest they've ever been, and the nature of the racing has changed, where it's more of a drag race than a sort of tactical match race. But it's still fascinating, because it's all about that last bit of technology, and it's all about resource management. You have so much time, you have so much budget, how do you get to the highest performance within that time that you can access, that the Sailors can get the best out of? So it's all a balance of many variables, and it's certainly tactical and strategic and very fascinating, but   Michael Hingson ** 14:18 hasn't a lot of the the tactics, in a sense, gone out of it, because it's now so much, as you put it, a drag race or a speed race, that a lot of the strategies of outmaneuvering your opponents isn't the same as it used to be.   Dario Valenza ** 14:37 Yeah. So if you imagine, the way you think about it is, it's a multi dimensional space. You've got all sorts of values that you can dial in, and the weighting of the values changes depending on the boat and the racing format and the weather so on a traditional monohull maneuvers are relatively cheap because the boat carries momentum. So when you tack you go. Through the eye of the wind, you lose drive for, you know, a second, three seconds, but your speed doesn't drop that much because a boat's heavy and it just powers along. And so if you have a three degree shift in the direction of the wind, it's worth tacking on that, because you'll then get the advantage of having a better angle. Similarly, if you're interacting with another boat, tacking to get out of their dirty air, or tacking to sit on top of them, is worthwhile, and so you get that the incentive is, I can spend some energy on a maneuver, because I'm going to get a gain when you have boats that are extremely fast, and we're talking three, four times faster than the wind, if the wind direction changes by three degrees, it's almost immaterial. And so it's not worth tacking on it. If you go through the dirty air of another boat, you get through it really quickly. And on the other hand, when you maneuver, you're effectively, you go from flying on the hydro force to gliding. You only have, like, a few boat lengths that you can do that for before the hull touches the water, and then you virtually stop. And so basically, the aim is you minimize maneuvers. You roll with the wind shifts. You roll with your opponent. And hence they've had to put boundaries around the course to force the boats back together, because otherwise I'd go out to a corner, do one tack and then go to the top mark. And so it's a different racing. It's still there are tactics involved, but the trade offs are different, that the cost versus reward of different tactical choices is very different.   Michael Hingson ** 16:31 But the race obviously goes with the newer designs, goes a lot faster, and it isn't hours and many hours of racing as it used to be, is that right?   Dario Valenza ** 16:42 It's also shorter course, so the format is kind of optimized for television, really, for, yeah, broadcast. So you have many short races, and it's it does mean that if you have a big disparity, like if one boat makes a mistake and falls a long way behind, it's over pretty quickly, because it did happen in the past where you get a boat that was outmatched or did something wrong and just spend three hours following the leader with no chance of catching up. So there's certainly a merit to having short, sharp races, but I think it's probably more physical and less cerebral, like, if you look at, yeah, the way the old boats worked, you had 17 people on there providing all the mechanical power, maneuvering, putting spinnakers up and down, dip ball driving, moving their weight around the boat. He had a tactician. They would have conversations about what's happening and react, you know, in a matter of seconds, not in a matter of milliseconds. Now you have eight people on the boat, four of them are just pedaling bikes, basically to put pressure into an accumulator to run the hydraulics. You have a helmsman on each side, and you have a trimmer on each side, and they don't cross the boat, because the boats are so fast that it's actually dangerous to get out of the cockpit. So it's very much more, I guess, closer to sort of Formula One in terms of it, you've got you've got speeds, you've got the reaction times are shorter. Everything happens more quickly, and there's certainly less interaction between the boats. Do you have   Michael Hingson ** 18:19 a preference of whether you like more the old way or the newer way of doing the races and the way the boats are designed.   Dario Valenza ** 18:28 If pressed, I would say I'd prefer the old way. But that's probably the bias, because I was involved more back then. Yeah. I think it's equally fascinating. And that sort of brings me to Yeah. So even you know, we'll get into how it applies to business and things like that, and it's the same problem, just with different variables. So my view with the cup was, whatever the rules are, you've got to try and win within them. And so they will change, the boat will change, the venue will change, the weather will change, budget limitations, all these things play into this multi variant problem, and your job is to balance all those variables to get the best   Michael Hingson ** 19:10 outcome right in the rules. Exactly.   Dario Valenza ** 19:12 Yeah. I mean, the teams do have a say. So I was, for example, in the committee that designed the rule for the catamarans that went to San Francisco, having said that what we thought we were encouraging by the rules, and what actually happened was nothing to do with each other, because once you set the rules, then the fascinating thing is how people interpret them, and they'll interpret them in ways that you can't possibly imagine, hence unintended consequences. But yeah, you have a say, but ultimately they are what they are, and the point of competing is to do well within those rules. Having said that, if they get to the point where you're just not interested anymore, then don't compete. But it is what it is. Yeah.   Michael Hingson ** 19:54 So how long did you do yacht design and so on, dealing. With the cup,   Dario Valenza ** 20:02 probably 15 years altogether, was 12 or so in the actual America's Cup, and a few years before that, working up to it, doing various different projects, and that's sort of in a professional capacity, getting paid before that as a passion. It's pretty much my whole settling my teens, maybe a few years before that as well.   Michael Hingson ** 20:21 So what did you do after that?   20:25 I started my own business.   Michael Hingson ** 20:26 There you go. Well, tell us about the business and what you what you started with.   Dario Valenza ** 20:36 Yeah. So it the the aim was what we call long range aerial data capture. So fancy way of saying drones with a long range that can carry out surveys effectively. So whether it's taking photographs, video, LIDAR scans or combinations thereof, the sort of underlying motivation was the importance of data. So having come out of the America's Cup and seeing the way you develop is you interrogate what's happening with the boat and the boat and the crew and the conditions, and the more channels of information you have, the more informed decisions you can make about improving now, applying that to real world problems, to things like linear infrastructure, to mining to land management. It seemed like to me there's a gap where if you could have better aerial data, you could make better decisions. And I happened to have a tool in the design and manufacturing processes that came out of the America's Cup that would allow me to create a lightweight airframe that would have that efficiency and be able to give that range. And this was at a time when, you know, people were already starting to think of drones as a solution, though there was a lot of hype around them, but it was really all around the electronics, around multi rotors, around things that you could effectively buy and put up in the air and do a short mission wave and then land. The idea of a long range drone, other than in the military, was pretty much unexplored, and I think largely because to make it work commercially financially, you needed the range you need to be able to cover in the order of hundreds of kilometers in one flight, so that you're not having a ground crew, effectively driving the line relocating from point to point as the surveys carried out. So initially it was fairly conservative in the sense that the main focus was to set up that manufacturing capability. So basically, copy or transfer those process out of the America's Cup into a commercial setting. So making molds, curing carbon, the way you document or the way you go about it, that design process, and I was open to doing custom work to subsidize it, basically. So doing stuff again, for for sailboats, for racing, cars, for architecture, just with that composite manufacturing capability as a way to prove it and refine it. And whatever money was coming out of that was going into developing a drone airframe. And then I was fortunate enough to have a collaboration with a former colleague of mine in the cup who set up a business in Spain doing computational fluid dynamics, and he alerted me to a contract over there for a military surveillance research drone. We, by then, had an airframe that more or less we could demonstrate, and we could show that it was lighter and was more efficient, and then fly further and it had a more stable flying path and all of that. So we won that contract, we supplied that, and then out of that came the commercial offering, and it basically grew from there.   Michael Hingson ** 23:50 But when did you start dealing with the drone design, the airframe and so on,   23:57 probably to 2015   Michael Hingson ** 24:00 Okay, yeah, I think I had started hearing about drones by then, and in fact, I know I had by that time, but yeah, they they were still fairly new. So how far would your drone travel?   Dario Valenza ** 24:16 So we have two versions, the old electric one will do a couple of 100 kilometers, the petro hybrid one will do up to 800 and so we're really squarely in the territory of crude helicopter, smaller, small fixed wing planes like Cessnas, and we're really going into that same way of operating. So we're not so much selling the drone to a utility to do their scans. We are providing the data that comes out of the scan, and we're using the drone as our tool to get that data. And by effectively mirroring the model of the traditional sort of legacy aviation, we can offer, obviously, a lower cost, but also better data. Because we fly lower and slower, so we can get a higher resolution and more accuracy, and there's a obviously carbon footprint reduction, because we're burning about 2% of the fuel, and it's quieter and it's safer and all of that stuff. So it's really doing that close in aerial survey work over large distances the way it's currently being done, but with a better tool,   Michael Hingson ** 25:21 the electric drone, you said, only goes a couple 100 kilometers, is that basically because of battery issues,   Dario Valenza ** 25:27 absolutely, especially power density. So not so much energy density, but power density really how much energy you can store in the battery in terms of mass, and obviously the fact that you're not burning it off, so you're carrying the empty battery around with you. Right?   Michael Hingson ** 25:45 Any interest in, or has there been any exploration of making solar powered drones?   Dario Valenza ** 25:52 We've certainly looked into it, and we've developed relationships with suppliers that are developing specialized, conformal, curvy solar panels that form part of the structure of the wing. There are a couple of considerations. Most prominent is the trade off that you're making. Like if you take add solar panels to a wing, even if they're integrated in the structure, and you minimize the structural weight, they will have a mass. So call it an extra kilo. Yeah. Right now, if I were to take that extra kilo and put it in battery or in fuel, I would be better off, so I'd have more energy by doing that than by having the solar panel   Michael Hingson ** 26:36 dealing on efficiency yet, yeah,   Dario Valenza ** 26:37 yeah. So obviously, on a hot day, when you're flying with the sun directly above, you probably would be better. But over the course of the day, different locations, banking, etc, it's just not there yet. Net, net, particularly considering that there'll be a degradation and there'll be a maintenance that's required as the panels deteriorate and the various connections breakdown, etc. So it's not something you'd rule out. Then the secondary consideration is, when you look at our aircraft, it's fairly skinny, long, skinny wings. When you look at the area from above, there's not a lot of projected area, particularly the wings being thin and very high aspect ratio, you wouldn't really be able to fit that much area right when it comes to and then you've got to remember also that if you're generating while you're flying, your electronics have to be very different, because you have to have some way to manage that power, balance it off against the battery itself. The battery is multi cells, 12 S system, so you then have to balance that charging. So there's some complexity involved. There's a weight penalty, potentially a drag penalty. There is a Net Advantage in a very narrow range of conditions. And overall, we're just not there yet in terms of the advantage. And even if it could extend the range by a few minutes, because we have an aircraft that can fly for eight hours, doesn't really matter, yeah.   Michael Hingson ** 28:04 So dealing with an electric drone again, have you ever looked into things like fuel cells as opposed to batteries? Or does it not make we have,   Dario Valenza ** 28:14 and there's a company in France that we've been collaborating with, it's developing a hydrogen fuel cell, yeah?   Michael Hingson ** 28:21 So I was wondering, yeah. And   Dario Valenza ** 28:23 again, this is about, sort of, maybe sounds a bit conservative, but you know, during these lessons from the Americas capitals, talking about being seduced by the latest shiny thing can come at the detriment of achieving what you need to achieve today. So we're very conscious in the business in carbonics, of having this roadmap where there's a lot of nice to haves, there's a lot of capability that we want going forward, and that's everything from the remote one to many operations, detect and avoid fail safes, additional comms, all stuff that will enable us to do what we're doing today, plus x, y, z, but we need to be able to do what we can do what we have to do today. And most of the missions that we're doing, they're over a power line in the middle of nowhere. They're in relatively non congested airspace. The coordination is relatively simple. We have the ability to go beyond visual line of sight. We have the range, so it's really let's use what we have today and put all the other stuff in time and space. As the business grows, the mission grows, the customers get more comfortable, and that's a way to then maintain the advantage. But it's very easy to get sucked into doing cool R and D at the expense of delivering today.   Michael Hingson ** 29:42 Yeah, it's R and D is great, but you still gotta pay the bills. Yeah, so you have worked across several industries. What's kind of the common thread for you, working across and designing in several industries? Yeah. So   Dario Valenza ** 30:00 I think it's a high level problem solving is having an outcome that's very clearly defined and a rule set and a set of constraints. And the challenge is, how do you balance all those elements to deliver the best value? So whether it's, how do you design a boat within a rule to go as fast as possible? How do you develop a drone to fly as long as possible, given a certain time and budget availability? You're always looking at variables that will each have their own pros and cons, and how do you combine them so things like, you know, team size versus burn rate versus how aggressively you go to market, how do you select your missions? How do you decide whether to say yes or no to a customer based on the overall strategy? I see that as you have all these variables that you can tweak, you're trying to get an outcome. How do you balance and weigh them all to get that outcome?   Michael Hingson ** 30:58 Yeah, well, you've I'm sorry, go ahead.   Dario Valenza ** 31:01 I was gonna say, I mean, I have also, like, an interesting motorsport and when you look at a formula, one strategy, same thing, right? Did you carry a fuel load? Do you change tires? Do you optimize your arrow for this? It's a similar type of problem you're saying, I this is my aim. I've got all these variables. How do I set them all in a way that it gives me the best outcome? Yeah,   Michael Hingson ** 31:23 and in your design and and as you construct and look at what you're doing, you decide exactly what the parameters are, and you know when you're going to change the tires, or, you know when it's time to put in more fuel or whatever. And then, see, you've got to really know the product very well,   Dario Valenza ** 31:42 absolutely. And again, in the case of salvo racing, it's almost exemplary, because the rules are spelled out, and you have, it's a very artificial set of constraints, and you have a race day, you'll have your budget, and obviously you can work to increase that, but the time is what it is. And then in the rules, you actually get to trade off length versus width, versus mass versus sail area. Do I make my boat more powerful so it goes faster in strong winds, or do I make it skinnier so it goes better in light winds? You look at the history of the weather in the venue, and the teams that win are the ones that get all those mostly, right? So it's not necessarily the latest, fastest, more, most extreme solution, it's the one that best balances all these variables. Yeah, you transfer that into business, and it's a similar thing. You've got, you've got funding, you've got burn rate, you've got people, you've got customers, probably more variables, and it's a little bit more fuzzy in some cases. So you need to work harder to nail these things down. And it's a longer term. It's an open ended prospect. It's not I've just got to race on Sunday, then I can have a break for six months. It's you do it today and tomorrow and tomorrow. So it's going to be sustainable. But I the way you think about it in the abstract, it's the same,   Michael Hingson ** 33:00 and you also have to keep evolving as technology grows, as as the industry grows, as demands change, or maybe better than saying as demands change, as you foresee demands changing, you have to be able to keep up with it. And there's a lot to all that. There's a lot of challenge that that someone like you has to really keep up with. It's   Dario Valenza ** 33:23 a balance between leading and listening. So there's a classic Henry Ford line that if I'd asked the customer what he wanted, he would have told me a faster horse. We've fallen into the trap sometimes of talking to a customer, and they're very set about, you know, we want to use this camera to take these this resolution, at this distance, because that's what we use on a helicopter, because that's what used on a multi rotor. And you have to unpack that and say, Hang on, what data do you actually like? Because we have a different payload. We fly in a different way. So let us tell you how we can give you that solution if you tell us what we want, and I think that applies across various sort of aspects of the business. But to your point about the continuous evolution, one of the most fascinating things out of this experience of almost 10 years of sort of pioneering the drone industry is just how much the ecosystem has evolved. So when we started out, the naive assumption was we're good at making airframes. We can make really good, lightweight, efficient aircraft. We don't necessarily want to be an electronics manufacturer. It's a whole other challenge. Let's buy what we can off the shelf, put it in the aircraft for the command and control and go fly. And we very quickly realized that for the standard that we wanted in terms of being able to satisfy a regulator, that the reliability is at a certain point, having fail safes, having programmability. There was nothing out there when we had to go and design. Avionics, because you could either buy hobby stuff that was inconsistent and of dubious quality, or you had to spend millions of dollars on something out of the military, and then it didn't work commercially. And so we went and looked at cars, and we said, okay, can seems like control area network seems like a good protocol. Let's adopt that. Although some of the peripherals that we buy, like the servos, they don't speak, can so then we have to make a peripheral node that can translate from can to Rs, 232, or whatever. And we went through that process. But over the years, these suppliers that came out of hobby, came out of consumer electronics, came out of the military, very quickly saw the opportunity, and we were one of the companies driving it that hang on. I can make an autopilot module that is ISO certified and has a certain quality assurance that comes with it, and I can make it in a form factor under the price where a commercial drone company can use it. And so it really accelerated the last maybe three, four years. There's a lot of stuff available that's been developed for commercial drones that now gives us a lot more options in terms of what we buy rather than what we make.   Michael Hingson ** 36:13 Well, now I have to ask, since you brought it up, does anybody use Rs 232, anymore? I had to ask. I mean, you know,   Dario Valenza ** 36:21 less and less, yeah, at one point, like we use it for GPS parks, because we didn't have anything that ran on can right slowly we're replacing. So the latest version of the aircraft now is all cap, but it took a while to get there. That's   Michael Hingson ** 36:37 gonna say that's a very long Rs 232, cable you have if you're going to communicate with the aircraft, that'd be I still have here some Rs 232 cables that I remember using them back in the 1980s and into the 1990s but yeah, Rs 232   Dario Valenza ** 36:57 horrendous ones was, there was a, I think it was a light LIDAR altimeter. Someone will correct me, it ran on I squared C, oh, which is the most inappropriate possible thing. And it is what it is. So all we, all we could do is shorten the wire length as much as possible and live with it until we found something better, and   Michael Hingson ** 37:18 then we also had parallel cables. Yes, of course, one connected printers,   Dario Valenza ** 37:26 and we have ethernet on the aircraft for the comms. Well, yeah, there's a lot of translating that we need to do. And again, I'm not an electronic engineer, but I understand enough of it to know what's good and what's not. Yeah,   Michael Hingson ** 37:38 yeah. The days have gone by with all of the RS, 232, and parallel ports and all that. Now it's all USB and Ethernet and cams and other things like that which making kind of fun. Well, what other industries have you been involved in besides the drone and the boat or yacht world?   Dario Valenza ** 37:56 So I've done a little bit in cinemable Things which was kind of pituitous. The last of the Star Wars prequels was filmed in Sydney, and I happened to be here for a few months between America's Cup campaigns. And there's a few boat builders that were asked to go and do fiberglass work on the set, and they recommended me to do some of the structural design work for some of the sets. I don't think I was credited, but it was fun. Again, not something I planned to do long term. It just happened to come up, and I did it for about three months. As I said, a little bit in motor sport, more as a hobby, but as an interest. But we've made in the early days of carbonics, we made spoilers and wings and bits and pieces for cars when we were getting going, but mainly the sailing of the drones, really, because I've been in the drones now for 10 years. So right?   Michael Hingson ** 38:51 What? Why did you switch? Or maybe, why is it the wrong answer? But what made you switch from doing yachts to drones, and how did the drone story come about?   Dario Valenza ** 39:05 Yeah, so I mentioned the angle of the importance of data, looking for a real world problem where data was going to make a difference, and having the right so that not a solution in search of a problem, but the right solution for this problem, saying, if we can design an airframe that can do this, there's an obvious advantage and an obvious saving that that would make a difference to the world that has a big market. Now that's the theory, then to take the plunge. It was a bit of a combination of things. It was being beholden to the unpredictable movements of the cup, where your career depends on who wins and where it goes, and as a young single man, that's fantastic once you're trying to get married and have a family, becomes a little bit more of a problem. So again, starting your own business doesn't exactly give you stability. Cheap but more stable, I guess. And really that combination of an opportunity, being able to say I can actually see if I can make this work, and see what happens, wanting to be located in one place, I guess, looking for variety as well, and knowing that, you know, I still could have contact with the Americas Cup World, because I said I was doing custom work, and we had people from the cup working in carbonics. But it's really that point where you say, Do I want to keep following the circus around the world, or do you want to try and do my own thing and see how that goes? And I can always go back. And the aim is, you know, once you're committed, then you sort of tend to try and make it work no matter what, and it becomes the new aim, and that's what you put your energy into.   Michael Hingson ** 40:52 I had a guest on unstoppable mindset named Dre Baldwin, and Dre was a professional basketball player for nine years. He went to high school, was on the bench the whole time, went to college, played in college pretty well, but wasn't really noticed until he went to a camp where people could try out and be scouted by professionals who wouldn't come and see you because you weren't famous enough to be seen just by them coming to look for you. But he got a video, and he got some good suggestions, and anyway, he eventually made that into a nine year career. And I asked him, when we talked, why did you end the career? Why did you leave and start a business? And the business he started was up your game LLC, and it's all about helping people up their game in business and so on. And of course, he does it all in the sports environment. But I asked him why he left, and one of the things that he said was it, what people don't know is it's not just the games themselves and the basketball that you play. It's all the other stuff. It's all the fact that if you're going to really do it and be reasonably well, you need to go to the gym a lot, not just when they tell you to practice, but you got to take the initiative and do it on your own. You have to do other things. And he said, I just got to the point where I didn't want to do that, all that invisible part of it anymore. And so he left and started his own business, and has been very successful, but it was an interesting answer. And in a sense, I hear, you know what you're saying. It's really where you're going to go, and what is, what's really going to interest you, which is what has to be part of whatever you do?   Dario Valenza ** 42:34 Yeah, that all makes sense. I think, in my experience, I've never not had an obsession, so to speak. So yeah, with the sailing absolutely like, if you want to be in the America's Cup, it can't be a day job. You have to be committed. You have to be able to concentrate, innovate again, if you're I wasn't an athlete on the boat, so it wasn't necessarily about going to the gym, but certainly doing research, doing testing, working on the boat overnight before I went out the next day. It is a competition, so that the longer, the harder you work, assuming you still keep your performance up, the better you're going to do. So it was an obsession. I accepted that I never it never occurred to me that I don't want to keep doing it right. It was really the logistics. It was thinking, because of the cup had gone to court, we'd had the deed of gift match. Everything had been on hold for a while. It got going again, and the rules changed and there were fewer teams. I'd actually spent a bit of time fundraising for the team that had come out of Valencia to keep it going until the eventual San Francisco cup. So that was interesting as well, saying that, you know, is it getting the reception that I hoped it would, in terms of people investing in it and seeing the value, and kind of looking at it and saying, Okay, now I've got to move to San Francisco the next one, who knows where it's going to be, the format and all those things, you just sort of trade it off and say, Well, if I can make a go of something where I can do it in my hometown, it can be just as interesting, because the technical challenges is just as fascinating. And it's really about, can I create this little environment that I control, where I can do the same fun stuff that I was doing in the cup in terms of tech development, but also make it a business and make a difference to the world and make it commercially viable. And that was really the challenge. And saying that, that was the motivation, to say, if I can take the thing that interests me from the cup and apply it to a commercial technological challenge, then I'll have the best of the best of both worlds.   Michael Hingson ** 44:44 What? What made you really go into doing drones after the yacht stuff?   Dario Valenza ** 44:52 So yeah, certainly that aerial data capture piece, but also the it's very announced. I guess. So most of the work that I was doing in the cup was around aeroelastic optimization, lightweight structures, which really dynamics, yeah. And so, you know, a yacht is a plane with one wing in the water and one wing in the air. It's all fluids. The maths is the same, the physics is the same, the materials are the same. If you do it well in the cup, you win. If you do it well in drones, you win also. But you win by going further and being more efficient and economical at doing these missions. And so it's sort of like having this superpower where you can say, I can make this tool really good that's going to give me an advantage. Let's go and see if that actually makes a difference in the market.   Michael Hingson ** 45:44 Well, I mean, as we know, the only difference really, between water and air is that the molecules are further apart in air than they are in water. So why? It really isn't that much different? He said, being a physicist and picking on chemists, but you know, I do understand what you're saying. So when did you actually start carbonics? Was that when you went into the Drone   Dario Valenza ** 46:05 World? So the business itself early 2012 and as I said, those are a few years there where we're doing custom work. And as it happened, I ended up supplying to New Zealand because we built an A class catamaran, which is effectively a little America's Cup boat for the punters, kind of thing that did well in some regattas. It caught the attention of the team New Zealand guys. They decided to use them as a training platform. We did a world championship where they were skipping the boats the carbonics built did really well in that sort of top five spots got a bunch of commercial orders off the back of that, which then brought some money into subsidize the drones, etc, etc. So by the time we were properly so the first time we flew our airframe would have been, you know, 2015   Michael Hingson ** 46:55 but nobody has created an America's Cup for drones yet. So there's a project for you.   Dario Valenza ** 47:01 They're all sort of drone racing, so I'm not surprised. Yeah, and I think again, it's really interesting. So when you look at motorsport and yacht racing in the 70s, the 80s, the 90s, the 2000s it really was a test bet, because you had to build something, go compete with it, learn from it, repeat. And you'd get, you know, the case of motorsport, traction control, ABS, all that stuff. In the case of sailing, that the use of, you know, modern fiber materials for ropes and structures, that was really sort of the cauldron where the development happened. And I think that was sort of the result of an analog world, so to speak, where you had to build things to know. I think now, with better compute and a more sophisticated role that simulations can play, it's still there is value in competition, but I think it's done in a different way. You're doing it. The key is to iterate virtually as much as possible before you build something, rather than building as many things as possible and doing the development that way.   Michael Hingson ** 48:13 Well, here's an interesting Oh, go ahead, yeah.   Dario Valenza ** 48:16 So I think that affects, certainly, how sport is seen in terms of there's probably more emphasis on the actual athletic competition, on the technology, because there are just other areas now where that development is happening, and SpaceX drones, there are more commercial places where control systems, electronic structures are really being pushed well before it was mainly in sport.   Michael Hingson ** 48:45 Well, here's a business question for you. How do you identify value that is something that you uniquely can do, that other people can't, and that here's the big part, people will pay for it,   Dario Valenza ** 49:01 cost per kilometer of scan is really my answer in the case of carbonics, saying you want to get a digital twin of a power transmission line over 800 kilometers. You can do that with a helicopter, and it's going to cost 1000s of dollars, and you're going to burn tons of fuel, and you can only get so close, etc. So you can only do it in visual conditions, and that's sort of the current best practice. That's how it's done. You can do it with satellites, but you can't really get in close enough yet in terms of resolution and independent on orbits and weather. You can do it by having someone drive or walk along the line, and that's stupendously inefficient. You can do it with multi rotor drones, and then, yeah, you might be able to do five kilometers at a time, but then you got to land and relocate and launch again, and you end up with this big sort of disparity of data sets that go stitch together by the time you add that all up. It's actually more expensive than a helicopter. Or you could do it with a drone like. Fly for 800 kilometers, which is making it Yes, and making a drone that can fly for 800 kilometers is not trivial, and that's where the unique value sits. And it's not just the airframe that the airframe holds it all up, but you have to have the redundancies to command and control, the engineering certifications, the comms, the stability, the payload triggering and geo tagging. So all of that stuff has to work. And the value of carbonics is, yes, the carbon fiber in the airframe, but also the the team ethos, which, again, comes out of that competition world, to really grab the low hanging fruit, make it all work, get it out there and be flexible, like we've had missions with stuff hasn't gone to plan, and we've fixed it, and we've still delivered the data. So the value is really being able to do something that no one else can do.   Michael Hingson ** 50:54 So I assume that you're still having fun as a founder and the owner of a company,   51:02 sometimes,   Michael Hingson ** 51:05 more often than not, one would hope,   Dario Valenza ** 51:07 Oh, absolutely, yeah. I mean, obviously there's a huge amount of pride in seeing now we're 22 people, some of certainly leaders in the field, some of the best in the world, the fact that they have chosen to back the vision, to spend years of their professional life making it happen, according to the thing that I started, I mean that that's flattering and humbling. There's always a challenge. It's always interesting. Again, having investors and all that you're not it's not all on my shoulders. People that are also invested, literally, who have the same interests and we support each other. But at the same time, it's not exactly certain. In terms of you're always working through prices and looking at what's going to happen in a day a year, six months, but you sort of get used to it and say, Well, I've done this willingly. I know there's a risk, but it's fun and it's worth it, and we'll get there. And so you do it   Michael Hingson ** 52:10 well, you're the you're the visionary, and that that brings excitement to it all. And as long as you can have fun and you can reward yourself by what you're doing. It doesn't get any better than that.   Dario Valenza ** 52:26 So they tell me, yeah, how do you absolutely, how do you   Michael Hingson ** 52:31 create a good, cohesive team?   Dario Valenza ** 52:36 Values, I think, are the base of them would be very clear about what we are and what we aren't. It's really interesting because I've never really spent any time in a corporate environment, nor do I want to. So keeping that informal fun element, where it's fairly egalitarian, it's fairly focused, we're not too worried about saying things how they are and offending people. We know we're all in it together. It's very much that focus and common goal, I think, creates the bond and then communication like being absolutely clear about what are we trying to do? What are the priorities? What are the constraints? And constantly updating each other when, when one department is having an issue and it's going to hold something up, we support each other and we adjust accordingly, and we move resources around. But yeah, I think the short answer is culture you have to have when someone walks in, there's a certain quality to the atmosphere that tells you what this team is about, right? And everyone is on their page, and it's not for everyone. Again, we don't demand that people put in their heart and soul into 24/7 but if you don't, you probably don't want   Michael Hingson ** 53:56 to be there. Yeah, makes sense. So what kind of advice would you give to someone who's starting out in a career or considering what they want to do with their lives?   Dario Valenza ** 54:08 Where do I start? Certainly take, take the risks while you're young and independent, you don't have a lot to lose. Give it a go and be humble. So getting my experience going into the cup like my approach was, I'll clean the floors, I'll be the Gopher, I'll work for free, until you guys see some value, like I'm it's not about what am I going to get out of this? It's how do I get involved, and how do I prove myself? And so being open and learning, being willing to put in the hours. And I think at one point there was a comment during the trial that he doesn't know what he's doing, but he's really keen, and his attitude is good. And I think that's that's how you want to be, because you can learn the thing you. That you need to have the attitude to be involved and have have a go.   Michael Hingson ** 55:05 Have fun. Yeah, you have to decide to have fun.   Dario Valenza ** 55:14 Yeah, absolutely. You have to be interested in what you're doing, because if you're doing it for the money, yes, it's nice when you get the paycheck, but you don't have that passion to really be motivated and put in the time. So right by this is that the Venn diagram right, find something you're interested in, that someone is willing to pay you for, and that you're good at, not easy, but having that openness and the humble and saying, Well, I'm don't try and get to the top straightaway, like get in, prove yourself. Learn, improve, gain skills, and probably, in my case, the value of cross pollination. So rather than sort of going into one discipline and just learning how it's done and only seeing that, look at the analogous stuff out there and see how you can apply it. Yeah. So again, from from boats to drones, from cars to boats, from really racing to business, abstract the problem into what are we trying to solve? What are the variables? How's it been done elsewhere, and really knowing when to think by analogy and when to think from first principles,   Michael Hingson ** 56:23 that makes sense. And with that, I'm going to thank you. We've been doing this for an hour. My gosh, is life fun or what? But I really appreciate it. Well, there you go. I appreciate you being here, and this has been a lot of fun. I hope that all of you out there watching and listening have liked our podcast episode. Please let us know. I'd appreciate it if you'd email me. Michael h i at accessibe, A, C, C, E, S, S, I B, e.com, or go to our podcast page, which is w, w, w, dot Michael hingson, that's m, I, C, H, A, E, L, H, I N, G, s, O, n.com/podcast, and I would ask you how, how can people reach out to you? If they'd like to reach out to you and maybe learn more about what you do, maybe join the team?   Dario Valenza ** 57:09 Yeah, probably the easiest way would be LinkedIn, just Dario Valencia. Otherwise, my email is just Dario D, A, R, I, o@carbonics.com.au.au,   Michael Hingson ** 57:21 being Australian, and Valenc spelled V, A,   Dario Valenza ** 57:25 l e n z, A, but the email is just dario@carbonics.com.au You don't need to know how to spell my last name, right? Yeah, sorry for the LinkedIn. It'll be Dario Valencia, V A, l e n z A, or look at the carbonics profile on LinkedIn, and I'll be one of the people who works. There you   Michael Hingson ** 57:43 go. Well again, this has been fun, and we appreciate you, and hope that people will reach out and want to learn more. If you know of anybody who might make a good guest, or if any of you watching or listening out there might know of anyone who would be a good guest for unstoppable mindset, I sure would appreciate it if you'd let us know, we really value your help with that. We're always looking for more people to be on the podcast, so please don't hesitate. And also, wherever you're listening or watching, we sure would appreciate it if you give us a five star rating. We really appreciate your views, especially when they're positive, but we like all the comments, so however you're listening and so on, please give us a five star rating and let us know how we can even do better next time. But Dario, again, I want to thank you. Really appreciate you being here with us today. This has been a lot of fun, and I'm glad I learned a lot today. So thank you very much.   58:37 My pleasure. You   **Michael Hingson ** 58:43 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

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For the 47th episode of Bants With, I spoke with UmmulKhayr Abdulhammed, a real fashion-lover with over a decade of experience in the fashion industry as a designer, illustrator, sewist, and surface pattern designer. She is the founder and creative designer of Heeva Fabrics; a Lagos-based fabric brand that helps fashion enthusiasts, creatives and fashion brands use fabric to express themselves creatively. You can check out Heeva Fabrics' website for how to get their new collection and other fabrics they have available. Please follow them on Instagram and Twitter to keep up with all the fabulous designs they come up with.

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How To Become an F1 Creative Designer with Stefan Bridges! In this episode of the Sector 1 Motorsport x Formula Careers podcast, we're joined by Stefan Bridges, an accomplished Creative Designer with an impressive career in Formula 1, automotive, and consultancy design. Currently leading as Head of Creative Design at Red Bull Advanced Technologies, Stefan is working on cutting-edge projects, including the development of the RB17 HyperCar. In our conversation, Stefan unpacks his journey, shares insights on the creative process within Formula 1, and reveals what it takes to design at the cutting edge of motorsport. Tune in for an inspiring look at how design shapes the F1 experience—and Stefan's tips for aspiring designers eager to break into the world of motorsport. This podcast is in partnership with Formula Careers. You can find them here: formulacareers.com Listen now on Spotify, iTunes and YouTube We are Sector 1 Motorsport, the first stop you should make for your motorsport fix, a motorsport platform with big guests and even bigger conversations. Make sure to follow us so you never miss any of our content. Follow this link to find our social media: https://campsite.bio/sector1

Mothers hold a special role at their child's wedding, often facing unique challenges in fashion and styling. Balancing tradition with modern trends and fitting the wedding theme can be tricky. Here enters Lorraine Lee, Founder and Creative Designer of Zion Creation, brings over 30 years of experience in creating elegant cheongsams and gowns for mothers. She offers expert insights into current fashion trends, timeless styles, and practical advice for navigating multiracial weddings while respecting cultural and religious customs. On Culture Club, Hongbin Jeong and Roshan Gidwani talk with Lorraine Lee, Founder and Creative Director of Zion Creation, about how mothers can balance tradition, modern trends, and cultural customs in their wedding attire.   Presented by: Hongbin Jeong and Roshan Gidwani Produced and Edited by: Alexandra Parada (alexparada@sph.com.sg) and Meng Choon Chua Want to get featured on our show? Drop me an email today!See omnystudio.com/listener for privacy information.

Ms. Jessica (Jess) Reagle joins Rooster and Joe to discuss topics ranging from the evolution of Special Education terminology to the realm of possibilities when everybody works together and has ‘a voice and choice'. Ms. Reagle is a Special Education teacher at LeJeune High School (Camp LeJeune, NC) and Ms. Jess is the Owner and Creative Designer of her dream come true, Jessica's Dance Academy. She shares how her passions collide every day to create inclusive love. Jess truly believes dance is one of the most beautiful, organic, and expressive art forms and as a true educator and mentor, she fosters both a competitive environment at her studio and an intentional focus on the healthy parts of competition: personal growth, exposure to many different dancers and choreographers, et cetera.  We invite you to join us for an hour of narratives worth celebrating! Email us at Podcast@AinsleysAngels.org if you would like to ask a question, nominate a guest or recommend a future topic. Audio version of the Together, We Shall Podcast can be found on Buzzsprout (link below), on the Apple Podcast app, as well as on Spotify, Amazon, and the Ainsley's Angels YouTube channel for those seeking closed captioning or just like to watch vice listen to podcasts. https://twspodcast.buzzsprout.com   Together, We Shall Podcast is hosted by Kim ‘Rooster' Rossiter, President and Co-Founder of Ainsley's Angels of America, and Joe Orth, Executive Vice President of Ainsley's Angels. This inclusive podcast takes you into a world of tangents and thoroughfares, focusing on a conversation to be determined. Highlighting current events, insightful antidotes, and life lessons with banter, sit back and listen to a little bit of humor and a few emotional deep dives during each episode. Let's roll! If you would like to join us on the podcast, a place to share/tell stories and connect, or nominate someone to join us on the podcast, email us at Podcast@AinsleysAngels.org 

What a way to bring back the Twenty Something series in style.  Texas native Sam Lynn Raney, a phenominal young graphic designer, photographer and videographer delivers an extremely entertaining episode for all to enjoy.  Listen in.    Like listening to the GJBH Podcast? Head on over to our website genuinejbh.com and be sure to check out our NEW GJBH gear!! Check out our Sister Podcast- THE BRAND CHAMPION MARKETING NETWORK Join the GJBH Facebook or Instagram Community! Add Brad on Snapchat: @jbradley7434  Head on over to our website genuinejbh.com and be sure to check out our NEW GJBH gear!! Join the GJBH Facebook or Instagram Community! Add Brad on Snapchat: @jbradley7434  Want to learn more about advertising with the Genuine JBH Podcast?  Call or Text us Today! Lakyn Lind: 507-450-9541 Brad Hook (Text or Snapchat Only Please): 641-344-3193   We are incredibly grateful for all who support the GJBH Podcast especially our amazing sponsors. Be sure to check them out and give them a follow on social media! Voss Angus: Facebook Page, Instagram Upperhand Genetics: Website , Facebook Page Platt Showpigs: Website, Facebook Page, Instagram True North Technologies: Website, Facebook Page, Instagram Phantom Halter: Website, Facebook Page , Instagram Pusheta Creek Steaks: Website, Facebook Page Iron Creek Cattle Company: Website, Facebook Page, Instagram    

Wormhole Pinball Presents: Episode 18 – Stephen Silver, the Creative Designer at Multimorphic, came to the wormhole to sit down and discuss their newest title for the P3 – The Princess Bride.  Stephen discusses the great teamwork that went into the design and build of the module, as well as the P3 itself and much much more.  

Welcome to Dussé and Backwoods, The Real Negus Roundtable. I'm your host TUNDEEEEEE!! Aka Chocolate Papí aka TunGotJokes Twitter/IG/TikTok: @Tungotjokes Special Guest: @MADPAID On this episode of DAB, Tun decides to go international with his special guest and has a Mongolian Barber and Creative Designer who goes by the name "NABA'", on the show and things got VERY interesting. The conversation first starts off by Tun introducing NABA, but then instantly being inquisitive about the Mongolian culture which NABA was more than happy to give insight and extensive detail about. NABA first explains where geographically the country of Mongolia is located, which is in East Asia. He then goes on to talk about how he as a Mongolian man has to constantly correct people when they think that he is "Chinese", just because people always assuming he is because of how he looks. Later on, one thing that Tun brought up was the fact that in Mongolian culture, respect and honor is a HUGE thing amongst the Mongolian people. NABA then goes on to explain about how things specifically like your "Hat" or "Belt", has to be treated a certain way when presenting it or putting it away, because as Mongolian people they believe those two things have certain level of honor to them. The discussion continues to get more and more interesting as we drive deeper into NABA's upbringing and his experience in Mongolia. To the point were we then discuss his love for basketball, and his infatuation with Hip Hop music and westernize Hip Hop Culture. NABA goes on to drop a crazy fact about how he ended up learning to speak English was through rap music and watch "And1 Mixtape Vol. 3". Like usual, our listeners are definitely in for a treat like always, this is one you do not want to miss! So sit back and enjoy the crazy world of Dussé and Backwoods. Yay! Yay!

We're so lucky to have some great guests with us today to discuss achieving operational excellence & leveling up as an owner/operator and so much more.  The panelists are also content partners.  Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Karina Luna (Karina Cohen)Intro: A Latina forging her path in a male-dominated Logistics industry.Voyage Story: http://voyagela.com/interview/meet-karina-luna-pivot-media-north-hollywood/Instagram: https://www.instagram.com/iamKarinaLuna/Marissa Navarro | Designer & FounderIntro: I'm a Creative Designer specializing in all things related to Interior DesignShoutout Story: https://shoutoutmiami.com/meet-marissa-navarro-designer/Website: www.newdaycollective.comInstagram: @mawissaxoRachel Pereyra | Fractional COO & Agency Operations ExpertIntro: I am a fractional CPO and operations consultant for scaling service-based businesses.Voyage Story: http://voyageaustin.com/interview/community-highlights-meet-rachel-pereyra-of-mastermind-business-services/Website: https://www.mastermindbusinessservices.com

In this episode, we explore "Killing Your Ego" with Raul Longoria, the Creative Designer for Team RJon. As the “graphics guy” for Team RJon, Raul shows how he turns simple documents into a visually compelling designs.

Today we are joined by Zain Javaid, Creative Designer at Endpoint. This graduate of The Canadian University of Dubai, is a passionate designer who challenged himself to follow an unconventional path after his bachelor's degree in Architecture. His work in wayfinding and signages at Endpoint is the bridge that translates brands to the built environment. With over a decade of experience from his solo design venture, ZainJDesign, he has worked within a diverse range of design niches that facilitated his experience in brand innovation. So without further ado, lets get into the episode! . . Follow our awesome guest! Zain Javaid  - ⁠⁠LinkedIN⁠ | Instagram Project SpitFire - Instagram . . This episode was made possible by the amazing team at Skystruct. Learn about how they are changing the game in the architecture, design & construction industry by clicking ⁠⁠here⁠⁠ . To stay updated with our episodes, please follow us on your favorite streaming platform The aForm Show - ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠LinkedIN⁠⁠⁠ Audio by Strum@ease - ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Youtube --- Send in a voice message: https://podcasters.spotify.com/pod/show/theaformshow/message

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: https://www.linkedin.com/in/miloft/https://thebusinesscreative.com/ Mark Lofthouse is a themed entertainment creative and digital designer. During his 16-year career within the themed entertainment industry he's had the opportunities to work with theme parks, heritage sites and leisure facilities across Europe - creating fantastical experiences that wow audiences. His background spans varied roles from operations management of theme parks and head of business for a manufacturing business right through to the lead creative for scare mazes - this combination of creative and operational knowledge has helped him carve out a varied career that now sees him working with the biggest names in theme parks!The Business Creative are a Creative Agency specialising in entertainment experiences that connect an audience to a brand, in a real life environment. Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. These chats are fun, informative and hopefully always interesting. In today's episode, I speak with Mark Lofthouse, an Immersive experience specialist. We discuss the career path Mark took to work in the sector and the four pillars you need to succeed as a creative designer in the theme park industry. If you like what you hear, you can subscribe on iTunes, Spotify and all the usual channels by searching Skip The Queue. Kelly Molson: It is so good to have you on the podcast. I feel like we've been talking about doing this for ages and we're finally here. Welcome. Mark Lofthouse: Thank you so much. Yeah, it does seem like it has been forever ago, doesn't it? Actually, that we started talking, but we're here, life is good. That is all we can ask for. Kelly Molson: Exactly. And we're going to have a good chat and good things are going to come from it. But first, I need to ask you some icebreaker questions. So what ingredients would you go for in your perfect sandwich? Mark Lofthouse: You know what I'm a bit of a fan of? I like chicken, but spiced chicken. I love a bit of cake in my life, so I'd have that. I'd have jalapenos on it, turkey, bit of lettuce, some onions, a bit of chorizo, if they've got it. Yeah, but that's like my perfect sandwich. And lots of chipotle sauce. The Southwest chipotle sauce is like to die for. It's my favourite thing ever. Kelly Molson: I love it. Mark likes a bit of hot stuff there. Yeah, you had me at chorizo. Not going to lie, you had me at chorizo. All right. Okay, good. If you could enter the Olympics for anything, what would you be Olympic level at? And when I say anything, I'm saying, like, the Olympics could be, like you could be like the Olympic baker or like, the Olympic complaining champion. What would you be like Olympic level at? Mark Lofthouse: I think I'd be like maybe jumping to conclusions. I think something like napping. Do you know what I think? Genuinely think that would be the best Olympic sport ever, wouldn't it? Kelly Molson: Olympic level napping? Mark Lofthouse: Yeah, because you know what, I work that much and I'm always on the go all of the time when I have a nap, I feel like I'm the best person ever at napping. So I think I genuinely would be the best at that. I'd win gold. Kelly Molson: Are you like one of these people that a nap anywhere? If I said to you, now you can go and have a 20 minutes nap if you want, you'd be like, yeah, I've done. And 20 minutes later you'd wake up, because it would take for me if someone gave me 20 minutes nap. I'd be like, oh, I've got to think about that for a while. And then I'll lay down. But I might look at my phone and then I might get a five minute nap out of that 20 minutes. Mark Lofthouse: Yeah. If you give me the opportunity to go and have a nap because it doesn't come around very often, I will be very good at that. I'm a very efficient napper. Kelly Molson: Okay, good. I like that. Efficient napper. Olympic level napper. Mark Lofthouse: Oh, yeah. Oh, yeah. Gold medal. Kelly Molson: All right, final icebreaker. I would like to know what your favourite visitor attraction is. It's a really horrible question that I ask people who come on a visitor attraction focused podcast, but I'm intrigued to know what yours is. Mark Lofthouse: Right, I have two kind of contrasting ones. I'm always a fan of theme parks and specifically Fantasy Land in Germany is probably my favourite. And I think it's because it's quite hard to get that true immersive, which obviously that word is batted around so much, but to get that true escapism feel is really difficult to come by. But the park seems to do it seamlessly and I think I've always been such a huge fan and in admiration as well, of what they managed to achieve. So that is one of them. But I also love going to kind off the beaten track places that you think, you know what, let's give it a go, let's go and try and do it. And then it becomes one of the best places to visit. Mark Lofthouse: So one of them, as much as it's a visual attraction, it's kind of a natural attraction as well. So the fairy pools in the Isle of Skye, now, it's becoming more and more popular because of Instagram, but it's literally just a little ravine that comes through off the mountain with water coming through it. And it was the best day out I've ever had. Literally spent the entire day jumping in and out of natural pools and waterfalls. And honestly, it was just the best visitor attraction I've been to. But it was such a natural setting. It was completely natural. Wasn't man made at all, apart from the car park, that was it. And it was just the best. So if you're ever in the Isle of Skye, you have to go and do it. Kelly Molson: That sounds absolutely a bit of me, Mark. What an amazing place. Mark Lofthouse: Yeah. And the photos that I've got are just the best as well. I love them. I love looking back at them.Kelly Molson: Instagrammable moments it is all about. Oh, good. All right.All right. I like that. Okay. Your unpopular opinion I'm going to feel. Mark Lofthouse: About for saying this, and my connections on LinkedIn, please don't judge me for saying it. My unpopular opinion is that I'm much more excited about the products and experiences that Universal are creating over Disney. I know that it is quite controversial. So, again, this is kind of splitting hers because I love both of the companies, but I think from a proposition point of view, that the level of detail, the type of attraction, type of experiences that Universal are working on as a creative team. Not just in the park, but now they're opening this Halloween Horror Nights experience in Las Vegas, where it's nowhere near their park and the new park that they're opening in the States as well. I think it's just so exciting for that company. They just seem to be growing and growing and opening new avenues of business. Mark Lofthouse: And I think I love Disney, and that is an understatement. But I'm so much more excited about what Universal are putting out there at the moment. But it is an incredibly unpopular opinion when you voice that because there is such this tribe mentality between Universal and Disney. But there we go. I've said it. It's out there. Kelly Molson: All right, listeners, we need to know what your opinion is on Mark's. Are you agreeing with them or is this an unpopular opinion? Tweet us and let us know. Brave man, Mark, for the industry that you work in, brave. Mark Lofthouse: I probably just shot myself in the foot there. Kelly Molson: Maybe a tiny bit, but tell us what you do. Mark Lofthouse: I kind of a jack of all trades when it comes to visitor attractions and themed attractions, really. So, by heart, I'm a creative. I've been based in this for about 16 years now, working as a freelance creative for theme parks, heritage sites, leisure facilities. And that will be anything from coming up with marketing material, graphic design, digital design, right through to project management, event management, and overseeing creative concepts for them specifically in events, primarily. So, yeah, I've been doing that for 16 years now. So it covers such a wide variety of things to do. So one day I might be working with the Business Creative, who's an amazing creative agency who I work with a lot, and coming up with kind of concepts for Haven and Tui and these kind of leisure facilities. Mark Lofthouse: But then the day after, I might be working on a terrifying horror attraction in the USA, coming up with a branding, coming up with the proposition and what that is. So it's so varied, the work that I do, but I'm kind of an operational mindset in a creative body is the best way to explain it. Kelly Molson: It's a really weird combination. When we first got into contact, I kind of very much saw you as like a designer, like a graphic designer kind of thing. And I was like, “Oh, well, I can really relate to some of the stuff that you do because that was my background as well”. And then when we started talking, I was like, gosh, your role is really complex and quite unique in what you do. Mark Lofthouse: Yeah, absolutely. I think I've kind of just collected skills over the time that I've been working. So it's things from I've been a digital designer for a company and that's all I did. I created Decks, I did graphic design for companies and then the job I got after that was the operations manager of a theme park. So it's just that leap and that jump is really hard to explain to people. But I've got quite analytical mind and I've got quite a, like three put is my thing at theme park. So always having to look at efficiencies, especially in operations. So it was really weird for me to take the leap from creator to go, “do you know what, I'm going to go and do that”. And I just did it. Mark Lofthouse: I took a leap of faith, did it, thought I could do it, and it turned out really well for me. And it was such a I learned so many skills by doing it that it's kind of second nature now. So I've got a kind of desired skill set, which is operational mindset, but somebody who understands creative, who also understands the operations of it. Because it's the same with many companies where you have these incredible creative people who work there but it's really hard for them to understand how their creative idea can actually form a live experience because it's so different to go yet that works creatively on a piece of paper or on a computer. But then to actually go, well, that won't work because the corridors are too narrow to have that amount of guests passing through it and things. Mark Lofthouse: Whereas I kind of do all of it from beginning to end, which is a lot of work. But no, it's really good. It's just things that I've started to pick up and do and it's just kind of second age of doing now. It's just what I know. I don't know how to do any different apart from do that really it's brilliant. Kelly Molson: And I love talking to people about how they take their skills and how those skills kind of form their wiggly career path. What we're going to talk about today is about developing a creative career in theme park industry. And we're going touch a little bit on the mindset that you probably need for that as well. So my creative career started at I was at school. I had to pick what I wanted to do for my GCSEs. There was a media studies module that I was like, "Oh, this is really interesting for me". So there was an element of design. I was always kind of like into art very much on the kind of design, like the graphics and kind of illustration side. So there was a graphic design module, there was a photography module. There was like a media studies module. Kelly Molson: So I guess it was like really early filmmaking and things like that and all of those things. I was like, "Yeah, this is great". On from my GCSEs, I then focused on graphic design. So went to the local college, did my BTEC National Diploma. And then after you did that, I could either go and do the HND which was you apply to go to university or back then, this is quite a long time ago. It wasn't as difficult to get junior designer roles without those qualifications. So you could kind of, “What do you want to do? Do you want to go and do another couple of years at Uni or do you want to go and get a job? Kelly Molson: And I chose to go and get a job and kind of then my career went blah, blah, and we can talk about that another time. How did you with your mixed kind of bag of skills, how did you kind of start your creative career? Mark Lofthouse: It's really scary how similar we both are. So I in school was the same, got to buy options. I'd always since being a child, I've been obsessed with theme parks, always. And it always takes back to I always remember going to it was when Morecambe Frontierland was open, so we're talking early 90s. And I've got such strong core memories from that time going to theme parks. We used to go there quite a lot. Every summer we used to head over that way to the lakes and I've always been obsessed with it, so I always knew when I was in school I wanted to get involved somehow. Don't know how, I couldn't even predict how that was going to happen, but I was going to be involved. I was determined. Mark Lofthouse: I knew I was going to be involved within the themed attraction industry specifically. Don't know how, but I got to choose my options same as you pick graphic design, because I knew I was all right with the computer, I knew what I was doing, kind of found the way around. I did my entire coursework. Everything was on a theme park, branding theme park, obviously branding a theme park, currently park, marks park, collateral and that type of thing. I did really bad in my GCSE, I will admit. I didn't do the best. I didn't knuckle down when I needed to. I didn't spend the time regrettably. I wish I would have, I wish I'd have kind of focused more now, but I'm not hugely academic. I like to learn through experience and I do think it's just a mix, isn't it? Whether you're one or the other? Kelly Molson: Well, yeah, it is. And actually it's okay if you don't do that well in your GCSEs. And I think what we're going to talk about proves that it's absolutely okay to not do that well in your GCSEs. Mark Lofthouse: Absolutely. I've got two cousins at the moment and they're kind of going through that struggle, go with the like, “Oh, we did really well, but we can't find this and that and the other”. I'm like, everything works out. Everything happens for a reason. Everything works out. I'm a firm believer in it. Set school didn't do the best. And then I was like, right, I'm going to go to the local college. I did media production, funnily enough, and it was during them two years that I realised I hated it and didn't want to do it anymore. I finished, I got my coursework, but I was in that weird time there where I went, “What now what do I do? Where do I go? I didn't want to go to university”. I said, I'm not academic, didn't want to go. Mark Lofthouse: But what I had been doing, kind of simultaneous with the college work, was I got in touch with a company who produced Halloween attractions, because I love theme parks, I love Halloween events, halloween is my favourite time of year. So I got in touch with a company who was kind of prevalent in the UK, and they still are, called Atmosphere Scare Entertainment, and they just produce Halloween events primarily for clients all over Europe. And I got in touch with them and I became a performer for them for one Halloween, which was literally me sitting in some sheets, jumping out of people. That's my extent of performance. Everyone's got to start somewhere. Mark Lofthouse: But I got hooked and I got hooked into seeing visitors reactions to something that you'd worked on, something that you did and how you interacted with that, and I got really hooked in it. So I then got my qualifications, left college and then just started working with the company more and more. So it became I was a performer for the first year and then I had a bit of design work the year after. Bit more, bit more, and eventually ended up scaling up to I was working freelance for them, but I was the  Deputy Creative Director of the company by the age of 21. Kelly Molson: Gosh, wow. Yeah, that's a great turnaround from someone a minute ago was like, I did really badly in my GCSE. I'm Deputy Creative Director by 21.  Mark Lofthouse: The only thing that got me there was well, it was two things. And it was that undetermination. I knew I was going to do it. I enjoyed doing the work I was doing, I don't know, the same as everyone. When you enjoy doing something, you put more of yourself into it. There's a really beautiful Greek phrase called Meraki, which is to put yourself so much into something that it becomes part of you. And it's kind of just a philosophy I've always run with and I love the idea of it. So I kind of just scaled up with the company and that was kind of it. And that's how it happened. I left the company in 2017, I think it was where I became the event manager of a safari park, just because I had kind of event background and knew what I was doing. Mark Lofthouse: And then I had the opportunity after two years to go to Dreamland Margate to look at operations and have a look at guest experience. And I moved all the way down to Margate, lived in there for a season until the end of 2019 and then came home and the inevitable happened in February. So what happened to themed attraction? Isn't sure. What happened to entertainment? It just ceased to exist, obviously, when the pandemic hit. So I became the business operations manager of a manufacturing business, which I never thought I'd do, which was manufacturing hand sanitising liquid, which as you can imagine during that period was a very difficult job to be in. So, yeah, I did that and then that kind of leads me up to where I am now. Mark Lofthouse: I started working with the business creative a year back, looking after sort of the operations creative operations, and then now I'm a creative partner with them. So I develop the concepts, I work on branding, I work on decks, proposals, that type of thing for them, and help them kind of get into new business avenues, which themed entertainment, Immersive Entertainment, Immersive Theatre is primarily one that we're looking at. So that's kind of a little bit of a whirlwind tour of me. Kelly Molson: Gosh, I love that. Yeah, that's been really wiggly, isn't it, if we're talking about a wiggly career. What I liked is that one of my questions was going to be, did you always think that you would work in the sector, but obviously from a really early age you were quite focused on that was going to be your thing. And I think it's really interesting because a lot of it's not. It's definitely not what I did. I didn't ever think I thought I wanted to be a designer and I'd love to be a graphic designer, but I never actually pinpointed a specific sector or a specific role, even within graphic design. And it's interesting how something that you've focused on can really define where your career goes. Kelly Molson: But even if you don't, actually, you can kind of come to it a little bit later with the skill set that you gain along the way. Because if I look back now, if I hadn't worked in all the different roles that I had, I probably wouldn't have made it to running my own agency because I wouldn't have had the kind of variety of skill set that I needed to kind of do that, and I wouldn't have seen all the different ways that certain agencies run and how they operate to be able to get to that point. Mark Lofthouse: Definitely. I think you can't learn enough. You can always absorb, you can always take advice, you can always work on yourself. And I think you don't know who you're going to bump into along the way. Like, there's some clients that when I was 17 and 18, doing graphic designs from my laptop on my knee when I was watching TV, like, we've all been there. Some clients I met there are now just incredibly huge companies who are doing entertainment around the world. And I think you don't know who you're going to bump into. You've just got to make sure that you're presenting your positive, happy, good, self and reliable to work with. Because, trust me, the person you meet when you're 17, you don't know where they're going to be in ten years. Mark Lofthouse: They could be owning the biggest company on earth and you don't know. And I just think it's so important to make sure that any connections that you make, you try to keep them good. You try to keep a good connection with people, because you definitely meet people who you would never expect to see them again. But actually, they probably hire your services again in the future, or you might hire those. So it's so key, I think, just absorb and learn everything you possibly can from people. And so important. Kelly Molson: Yeah. So it's not just about what you're learning, it's about the connections that you're making along the way as well. That's really important from asking for feedback and asking for support from people. What I wanted to ask is, what kind of support did you get along the way? So you spoke really highly of your kind of ex manager that really supported you into that role at a considerably young age to be in that role. What kind of things did they do to support you on that journey? Mark Lofthouse: I think a lot of it was belief that actually they just believed in what I was doing. They believed that I could do that for the company and help them as well. And I think a lot of the time they mentor me. So actually, when I was designing things, when I was 19, 20, before I started getting more involved in it, I designed things a certain way, like, for example, a Halloween attraction, I'd be designing it and I'd think it was the most terrifying, scary thing ever. And it just wasn't realistic and feasible to deliver at all. And actually, I learned so much from them putting a helping hand on my shoulder and guiding me through that process and going, “Actually, if you change this way, it'll work, because this and this.”Mark Lofthouse: And I think having that mentorship from people and it wasn't just him. I've had it kind of through my life, and I know I've been fortunate to have that with people. But I think if you put yourself out there and say, “I need guidance, I need help,” the good people will come through and help you with it. And absolutely, I think we all work in this quite niche and small industry, and I know that there is competition for seeing companies, not a lot, but why not help people in need? And I think we've got this new generation of amazing artists coming through the ranks at the moment who have got a really good tech mind as well. And I think we need to nurture what they have. They've got this mindset that a lot of us don't have. We need to nurture that talent. Mark Lofthouse: We need to grow with it and help them out because they'll help us learn as well. I think it's just this whole learning circle that you might be helping someone, you might be, I was getting help at a certain age, but actually, then when I started to go back to say, but why are you doing it that way? And I kind of questioned, then he learned from me that way as well. And I think it's really key that actually it is a learning circle where if you question things as well, it really helps. And I think to kind of answer your question, I have been very fortunate. Mark Lofthouse: I know that I've had this kind of support throughout my career with people in so many different wide variety of industry, but it's about reaching out and connecting with them because how do they know that you need help? How do they know that you're there? You can't have this fear at all about connecting with people. And I've noticed, especially with on LinkedIn, people who are just coming out of university, people who are just going into university, they'll reach out on LinkedIn and say, "Can I have help with this?" Mark Lofthouse: Or "I didn't really want to ask, but can we just have a call?" And I was like, "Yeah, absolutely, go for it." Because I was in that position once and I think we all were. Mark Lofthouse: We've all had somebody who helps us in bad situations and I think we need to put that back out there because there's this kind of disconnect at the moment and it needs to go. We all need to help each other as much as possible to navigate the murky waters that we're currently in. Kelly Molson: Yeah, you're absolutely right. You've just reminded me of something that we spoke about when Danielle and Ross from Drayton Manor were on a few episodes back in. Danielle, she was super focused and she always knew that she wanted to work in the attraction sector, but she told a story about how she just basically just connected with everyone and anyone and everyone that she thought she could on LinkedIn in that sector and just asked them, just ask them for support. " "Can I come and do this for you? Can I come and do this? Or have you got any jobs? I'm really good at this. Help me." And I think that took me back a bit because I was like, it's absolutely the right thing to do. But how many, I think she was 17 at the time. How many 17 year olds would do that now? How many of them would put themselves out there to actually do that? And I think it's a good message to promote because somebody will help you. Of ten people that you contact, a couple of them will come back to you, right? That's a really good response rate and you will get that next step further along towards what you're trying to achieve. Mark Lofthouse: What's the worst that could happen? They ignore your message. Kelly Molson: Exactly. Mark Lofthouse: It's not the end of the world. You want to see my LinkedIn. If I want to connect with someone, or if I want to find out something or see if there's any collaboration efforts, I message every single person I want to connect with. Because why not? What is the worst that can happen? Someone's going to go, “Not today”. Doesn't affect me. Kelly Molson: It's what the platform's for connecting and chatting? Yeah, I've just done exactly the same. So a couple of weeks ago, I sent out about 30 DMs to people, all people that I'm connected with, but we've just never spoken. And I'm like, "Why have we never spoken? We should like, let's grab a virtual coffee." I've got calls booked in with, like, 15 of those people. I mean, shout out to the other 15 people who have ignored me, but, you know, that's fine. Like, what's the worst that can happen? They don't come back to you. People are busy, like, they're not always going to respond, but you might just hear at the right time with the right person. I've got a brilliant oh, my God, I've got a brilliant case study of that. Kelly Molson: So when we first started this podcast so we started this podcast in the middle of 2019. We did the first episode and that first season ran until, I think it was a thing, until the February March of 2020. And then were like, "Oh, my God, the world has ended. What is going on? Is anyone going to listen to a podcast without visitor attractions?" They're all shut and I was like, "no, actually, do you know what? People need something now. They need something uplifting, actually. If I can get people on that are willing to talk about the exact experience that they're going for, now, this is perfect, right? That's going to help loads of people.” Kelly Molson: And the people that I reached out to, genuinely, I was sending emails going, oh, God, I feel sick sending that email. They're going to look at it and go, who the h*** are they? Like, why would I go on your podcast? Everybody said yes. Honestly, everybody said yes. I messaged Lee Cockerel, the Ex VP of Disney on LinkedIn, and said, "Listen, just massive fan. We've got this podcast. Would you be up for chatting on it? It would mean the world to us." And he was like, "Yeah, absolutely." I could not believe it. Couldn't believe it. So you just take a chance. Mark Lofthouse: Do you know what? I think the fear of the unknown is worse than the fear of clicking send on a message and you need to get over it. Everyone does. And I think I've been in that position. I was. Like, "Oh, my, I can't connect with that. Imagine you're at Disney." That is, just say no.  And I think putting yourself out there is so important. I think there's obviously little tips and tricks that you can do on LinkedIn, but I do think you just need to put yourself out there and I think people will more than likely help and I think everyone's going to somewhere. And I think my advice for people starting in the industry wanting to get into it is connect with people, chat with people, ask for 10 or 15 minutes of their time. Mark Lofthouse: It's not a lot to jump on a call and if people say no, that's absolutely fine, move on to somebody else. I'll just do what we do and copy and paste the message and send it to loads of people. I'm joking. I don't really do that. Kelly Molson: I personalise all of my messages, Mark, thank you.  Mark Lofthouse: I do. Kelly Molson: You've defined that you have 4 pillars that you think you need to succeed in the industry. And I really want to talk about this. So we've got mindset, hard work, creativity and feedback. And we've talked a little bit about feedback, but I do want to come circle back to that. Can you kind of just talk us through those four pillars and explain kind of what you mean about those and why they're important for succeeding in a creative role in the theme park industry? Mark Lofthouse: Yeah, absolutely. I think we'll start with mindset. Let's face it, we're kind of in a doom and gloom place at the moment, where you read the news, you're in this dark place with the news, all you see online is social media, people representing themselves a certain way. You compare yourself to them. I think, especially in a creative world, you've got to take yourself out of your ordinary life, mindset wise. So if you're coming up with ideas, you're coming up with creative concepts. Forget everything that you know, forget everything that is going on in the world and just put yourself out there with it. I think it's so difficult as well. We all go through bad spells with our mental health, don't we? You think, nothing's getting done, I'm facing that brick wall. You will overcome it. Mark Lofthouse: And I think it's so easy, especially in the creative world, that when you get to a mental block, you can get really defeated by it. You think, I'm just not very good at this. I just don't know what I'm doing. I can't get over this. I've had it a couple of times with some storylines that I've been trying to write, some narratives that I've been trying to write, and it just won't come out. I know what I want to get to, I know where I want to get to, I can't get there. And then I had this kind of brainwave I used to get in really dark mindsets where I was thinking, “I'm not good at this anymore, I'm just going to give it up, I'm going to go, I'm working a supermarket, something, I just don't want to do it anymore”. Mark Lofthouse: And actually, I got into the mindset of, “Put it down, walk away, come back in ten minutes”. And it really helped me. And I know it sounds ridiculous, I know everyone's going to be thinking, well, obviously, but when you're especially when I was freelance, if I walked every ten minutes, I saw that as pound signs above my head, that was time gone, that was money wasted. But I was probably losing more money sitting there getting aggravated at my computer, staring at a blank screen than what I would be if I come back in ten minutes, refreshed, had a drink, had something to eat, and I was in a better place. So I think from a mindset perspective, if you're not feeling it that day, creative work, that's fine, just do something else. Mark Lofthouse: If you're not feeling creative, why not start working on an Excel sheet? Because a lot of the time, I find specifically for me, if I'm not feeling creative, I need to do something operations wise, or I need to do something finance or something that separates, exactly that. And even if you're literally doing something that is completely relevant, it's not actually anything that you should be doing. It really helps you separate yourself and then you get back straight into it. So I think from a mindset perspective, it's to analyse where you are. If you're not feeling it, go away for ten or 15 minutes, go back to it, otherwise you're going to waste a lot more time by sitting there doing that. Does that make sense? Kelly Molson: Yeah, absolutely. Great advice. Mine's always just get outside. It feels like you get like that brain fog where you feel like nothing that you're doing is heading you in the right direction that day. So mind is always like, yes, get away from the desk, stick your head outside, take the dog out for a walk. If you happen to have a dog and a cat.Mark Lofthouse: That's literally what I do. I've got a dog, I take him out for 5-10 minutes just around the block, or I get the lizard out and play with I'll show you the lizard a bit, but I've got a lizard and I get him out and play with him in the front room. I just use something to separate myself. I know that sounds like euphemism. It is, genuinely. I'm just going to put that.  Kelly Molson: Pet podcast - we had Matthew on with Bug the Owl last week. Now we've got Mark and his bearded dragon. I've obviously put something out in the universe about guests with strange pets. Mark Lofthouse: We need more animals in our lives. Don't we need more animals? Kelly Molson: I totally agree, Mark. Yeah, good one. I love that. Okay, so hard work. Next one. Mark Lofthouse: It's not easy if you want to get involved in the creative world, it is not easy. And I'm not going to sell this under any illusion that it's an easy task to do. You're going to sit in an office, draw a couple of bits, and then you go home and get paid a lot of money. That's not how it works. I'm quite transparent as a person. I'm more than happy to tell people that because I think I was naive when I started, especially graphic design wise. I thought, it's great. I can sit at home. I can just do a couple of designs per week, and I'm done. That's not how it works. It really isn't. And I learned that quite quickly. Mark Lofthouse: And I think a lot of some people coming into this industry that I've met kind of are under either that illusion or under the mindset of, this would be great. I'm just going to be creative, and I'm going to have fun with work. Yes, it is fun, but there's a lot of hard work you need to put in. I think when I was starting out especially, it's really hard. Y You can prove that, you can write things. You can prove that you are good at customer service. How do you prove that you're creative? It's a really hard one to do. And I think when I started this, I started originally when I was 15, 16, when I started putting myself out there a little bit. But when I was 16, I used to think, "oh, this is fine. People are just going to believe that I've created". And it was a genuine mentality that went through my head. I was like, this is going to believe it. Yeah, this is going to know that isn't the case at all. Mark Lofthouse: And I think I had to put myself out there so much that I ended up doing fake case studies, not representing that they were real, but just to show what I could do. So I put together some propositions for attractions. I did a lot of concept artwork. I ended up spending so much time that I became a full time job for a little bit that I was just putting myself out there on a piece of paper, because how else are you going to get a buy in? Mark Lofthouse: And I think that's a lot of people kind of forget that with companies that they're purchasing your services. It is a business transaction, in essence, as well. So they've got to believe that you can do what you can do. If you went to Pesco and it was an empty wrapper and you took it out and you just had to believe that there was a sandwich in that, for example. Doesn't work that way, does it? You've got to prove that you can do what you can do. And my recommendation to anybody getting in it is spend time to work on your portfolio, spend time to work on creative concepts. Nobody might buy them. Mark Lofthouse: I still, to this day, work on things what are just kind of a labour of love process, that I work on them because I like the idea, I want to get it out my brain, I want to get it on paper because you never know where it's going to be. I had a couple of years back, I sold some skirma's concepts to a client that I had when I was like 18 and it took that long for them to get signed off, but they've eventually they've happened and they've been produced. But my emphasis is expect to put a lot of work in to get where you want to because it's not an easy process. Mark Lofthouse: And I think a lot of universities, a lot of kind of educational programmes will kind of instil the mentality a little bit of when you leave here, it'll be easy to get a job and you can do this, that and the other. Sometimes the harsh realities, that isn't the case sometimes. You've still got to put the effort in, you got to work so hard to get yourself out there and prove that you can do what you can do. Otherwise it's so hard, it's competitive to make it. You've really got to put yourself out there and put the effort into it as well. Kelly Molson: Yeah. There's a big thing about being noticed as well. Earlier when I said about back when I was deciding what I wanted to do and do I go to university or just try and get a junior job?  Kelly Molson: I went down the junior job route because just felt that suited me better at the time. But competition was still really high for junior jobs because you didn't need the qualifications back then. They weren't as rigid about needing a university qualification. But then obviously the competition was a lot higher because there were more people going for those jobs and so you've had to put a lot of hard work in to even stand out in that part of the process, let alone like, what your portfolio looked like. Exactly like you, I spent so much time on my portfolio on projects that weren't real because I had to prove that I could do that role. But the first part of it was actually getting the interview in the first place, so you had to put in a lot of hard work about how you were going to be noticed. Kelly Molson: What did your CV look like? In the end, I'll have to dig it out. I'll put it on Twitter, but my CV was like I wanted to be a packaging designer, so my CV was like the little mini boxes of Kellogg's, the special pack, what were they called? The pack that you get. So mine was one of those, but like the Special K, because obviously K for Kelly. So I did this special K box that had all of my information on it, but in the style of this little box of cereal. And then I put some cereal in it, put my covering note in it and popped like a gift in it as well, which sounds great, but then I got a few messages from people going, "Yeah, that just got battered in the post. And basically we opened the box, broken bits of cornflake everywhere." Okay. At least I made a statement right when you opened it. Mark Lofthouse: Yeah, at least you got in touch. I think that's such a key point, though, isn't it? That actually, it's so competitive nowadays and I think I really feel for people trying to get in it. Don't get me wrong, I still find it difficult to kind of get some of them jobs off the line, or especially with the business creative as well. There's so many agencies that people are looking at using it's competitive to get these jobs, isn't it? We're all after the same pot of money from a client. In essence, it is difficult. And like I said, under no illusions do I want to make it sound as though you can just get one of these jobs by people believing in you. I think it's really key to put the effort in and I think it'll help you as well develop as a person. Mark Lofthouse: When you talk about interviews, this is a true thing. I used to do fake interviews, so I used to get people that either relatives or distant relatives. It wasn't people that could throw me off or anything. I used to do fake interviews and things because how else are you going to get that experience? You can't, and those little tiny things, just get in touch with someone and say, “Could you set up a fake interview with me and you and ask me questions?” Because it's so different. Being in a scenario where you're faking it with friends and family, you're having a bit of a laugh, but actually sitting there, having that meeting with somebody and having that interview is so difficult. It's not a fun task, is it, for anyone? Mark Lofthouse: So I think even doing fake interviews with things like just relatives or people that you may just know of and things, it's so important to get that experience because how else are you going to get it otherwise? Kelly Molson: Yeah, that's really good advice. Yes, good. What you said about all these things, it's all about building your personal brand, is it? It's all going into, like, how much effort you put in is what you're going to get out of stuff. All right, cool. Third pillar, creativity. Obviously, if you are trying to develop a creative career in the theme park industry, you need to have a level of creativity about you. But what do you mean specifically about this pillar? Mark Lofthouse: So, as you said, it's quite a key one, isn't it, to be a creative you need to have creativity. But I think what comes with it is exploration, research and doing so we can all have ideas. Every single person on Earth is creative to some extent. People can hone into that better than other people can, but everyone's got creativity inside them. It's so key to actually go and explore and do things and research and get other people's opinion on your creativity. Because I think we've all been there, where we've gone, “Oh, this is brilliant, it's a great idea”. And then someone else has looked at it and gone, I don't have a clue what you're talking about. I don't get it at all. Mark Lofthouse: We've all been there and I think even I remember reading an article online and it was from an imagineer, and they were saying that actually sometimes that they've done it where they've gone, this is a brilliant idea. And all the team members have looked at it and gone, what on earth is that? I don't understand it at all from guest perspective. So in terms of creativity, it's about honing the creative skills that you have listening to and it kind of leads us onto the next one. But I think listening to feedback, getting that influence from people, but also going visiting attractions, going visiting places, absorbing everything from your surroundings and taking home key aspects of what was exciting about that. So think of the horse racing, for example. What can you take home? How did that make you feel watching that? Mark Lofthouse: What was it about the experience that excited you about it? Or equally, walking in a forest somewhere you feel a certain way and it's really key to understand those feelings that you have and what causes them, because that helps your creativity along the line. So, like I said, we walk in the dog. I sometimes feel really calm and I don't know why. And then I'll kind of try and work out why I feel so serene. I feel really calm because if you ever want to embrace that in any of your creative ideas going forward, how do you get that feeling across? So then I think it's because I've just looked at this and it was brilliant. I've listened to this and it was the sound of birds and above and the leaves rustling together and you've got to absorb everything to be a creative. Mark Lofthouse: I think you've got to just take inspiration from every single place that you can possibly get it from. And I think that's what is about a pillar to being creative. It's not to be ignorant and just believe in your creativity. You can always learn something, you can always get inspiration from other places. And it's really key to remember that, to just remember to spend time to focus on why you feel a certain way. If you enjoyed something, why, what caused it, how long did it last for? Why are you wanting to feel that again? How can you do that for other people? And it's just about creative owning on that creative. Does that make sense? It's a little bit of a waffle book. Kelly Molson: No, it's brilliant advice. I totally get it. When you said about if you're putting yourself into a certain state, that level of calmness, understand what it is that's making that happen, because then you can apply that to the other experiences that you're designing. That summed it up perfectly for me. Mark Lofthouse: I think it truly is the only way you could do it. I think, as creatives admittedly, I'm the same. Sometimes I think, "oh, this is brilliant, I'm on a roll." Now step away and come back and read what you've just wrote, because I've done it a couple of times. I look at it and go, “I haven't even got a clue what I'm talking about here. What on earth? What is happening?” And then I've thought it's because it's got no feeling down. I've just been writing down an idea because it sounds good, but what would I feel like if I was stood there? What would I see? What would I do? What would I hear? What would I smell? And it's really key to think about all that because then you can go, right, fundamentally, this is why that creative idea did not work, because it didn't have any basis to work. Mark Lofthouse: You've got to come up with all of these little idiosms and little ideas to think of why things have got to work in the future. But it's so key as a creative, I think sometimes we can all rely on just our creative brains going, yeah, I know that works from the past and all this works from the past. Think of something fresh every time you do it. Think of a different approach and put that feeling in there as well. Kelly Molson: And then our final pillar is feedback. So you touched on this a little bit earlier about asking for feedback. I think being open to the feedback that you receive is quite important as well. Right. I think there's definitely well, I mean, maybe I don't know. I don't want to be generalist about this, but I think that there has been kind of two mindsets about graphic designers. You often come across some graphic designers and can be a bit precious about what they've done. Kelly Molson: Like, we've all met them, Mark, many of them are my friends, and you spend an awful lot of time on some of these things. Sometimes you can be a bit precious about what you've done and you get some negative feedback on it and it can be soul crushing at the time. But I think you've got to be open to the feedback that you're receiving because you can always make something better. Mark Lofthouse: Absolutely. And like I said before, you can always learn from people as well. And it's so kind of key to remember that. I think there's two things, especially as a designer, you either go down the art route, where actually a lot of the work that you're putting out there is just your personal work and you want to just share your creativity and your art. In that case, you've got to remember that everyone has an opinion and they will earn it. That's number one thing. And I think the second one, if you're working for a client and a client comes back with feedback that you do not agree with, you've got to remember they're paying you. At the end of the day, they're the client. You might not agree with their comments, but you've got to take them on board. Mark Lofthouse: And I think we've all been in that position doing commercial design, whether that is a themed attraction, themed experience, or whether that is a graphic design or art, whatever that may be, where we've got feedback and just looked at it and gone, “You don't know what you're talking about.” Which is fine. They're not meant to. They're showing their opinion and saying, this doesn't work for me because of this reason. And they might not have your background in graphic design, they might not have your background in themed attractions, that doesn't mean their opinion is less valid than yours. And I think it's so key. I went through a phase where any critical feedback I got, “I was like getting the hoof over it.” But you know what? It didn't do me any well because I lost clients over it. Mark Lofthouse: I have clients that I loved working with that wouldn't use me again because of that phase that I went through. But I needed to go through that phase to get into the phase that I'm in now, which is take any feedback on board. That's fine, take it on. Because everyone has an opinion. And actually, what some people bring back, even if they're not qualified, so to speak, in what you do, I bet they've got some good ideas that actually you go, yeah, that's really good to work with. I think one way I always work with clients to kind of assist from the feedback point of view. And I know the business creative do it really well. Is it a collaborative approach with working. Mark Lofthouse: So at the beginning of the process, you will speak with a client and get their ideas on board at the beginning of it. And I think it's really good because then you get the buy in from the client as well. They'll say, "We like this colour, we like this design, we want this feeling from it." But by doing that, you get the basis of the client working with you at the beginning and not you working for them. And it's really key. I think creativity and collaboration go hand in hand. You need to have that collaborative effort, otherwise it becomes a dictatorship of creative beliefs. And that's not what anything should be. You should be working with a client on a collaborative level to say, “Yes, I'm working for you, but we're working together to get this outcome and that's where you need to be.”Mark Lofthouse: Whether that's graphic design, whatever is themed attraction, immersive experience. But by getting on board at the beginning of that process, you alleviate any of the pressure issues with the feedback along the way because you're working with them to develop these concepts. And by doing that, you're eradicating anything really contrasting towards the end of the project or any sign off periods that you have. Kelly Molson: Yeah, great. Mark, great advice. I think we've all been in the position where we have taken some feedback from a client before and taken it away, probably pulled her hair out, felt like we wanted to argue, but then had a little word of ourselves and gone, “Okay, well, how can we work with that?” And it's about evaluating every situation that you're in where you're receiving the feedback. And like you say, there are going to be elements of the nuggets from that feedback that actually will be really positive and we should talk about. But I think there is what you said earlier is absolutely right. You do have to take a step back and go, the client is paying for this. Ultimately we are in a commercial contract here and so how far do you take it? Kelly Molson: But I do think that there is always scope to push back if you genuinely think that the feedback that we received is going to have a negative impact on the outcome and the objectives that the client wants to achieve. So I think it is worth stating that, but you are absolutely right. There has been times in the past where you kind of forget that actually someone is paying for this and we really need to do the right thing here. Mark Lofthouse: Like you said as well, I think that when I talk about the collaborative approach, obviously that isn't just the beginning of a project that's through it. And by collaboration that does mean pushing back on certain elements as well. And that is part of a collaborative team. You aren't just say yes to everything, or no, full stop. You work with a client to say, "Okay, I'll get your idea, but how about if we did it this way instead?" So you still get your creative position in right? You still get the extent of what you want from a creative delivery, but the clients getting the product that they want and it's so key to kind of work that way. I used to be kind of critical with feedback. Mark Lofthouse: I used to, like I said at the beginning, think, “You don't really know what you're talking about. I know as a designer, I know what I'm doing. I've done this countless numbers of times. I know what I'm doing.” But sometimes people just need explanation as well as why have you come up with that. And sometimes you'll read an email and emails are the devil's work. And I will always say that, because you read much more into an email than you should do. Everyone does it, but you'll get feedback. And instead of looking at that and going, "Oh, what do they mean by that? Or is there any way that I can explain myself that you start to type back furiously". Don't do it. Always walk away from an email. And it's only in probably the past year that I've started doing it more. Mark Lofthouse: I'll get an email, come through and I think, I don't like the tone of that. I don't like this, that the other. And then I got, right, walk away from it. I'll come back and then go, “Actually, the tone is absolutely fine, I was overreacting.” Because you're not prepared to get that email coming in. So you're always on the back foot, you're always expecting the worst because you can never read what anyone's going to say. So I think with that as well, if you get any sort of feedback along those lines, try and jump on a call, try and jump on a Zoom call, try and jump on a Team's call, whatever that may be. Because seeing people's facial reactions as well really helps in terms of understanding where they're coming from with things. Mark Lofthouse: And you can obviously explain it a lot better. But, yeah, in terms of feedback, make sure you're getting the feedback, but also feeding back on that feedback to yourself to think, "Should I respond? Do I need to respond that way?" No, always have feedback on the feedback. That's what I think. Kelly Molson: I love it. And such good advice. Right, great. We've covered the four pillars. Mark, we're coming towards the end of the podcast. I've got two more questions for you. One, other than email is the devil's work, what would be the one piece of advice that you would like to share with anyone who really wants to start their creative career in theme park industry? Mark Lofthouse: This one is a bit controversial, but never fall in love with an idea that you have. So I learned this a long time ago now, when I first started, especially Danny Scare Mazes and Halloween events, because it's what I love. I absolutely adore into these type of events. I really fell in love with the ideas that I was creating and I just put my whole self into it and I thought, this is a brilliant idea. And some of the clients that I was working with didn't think that. And it hit me hard, really hard. And I think you have to obviously believe in what you are putting forward. Mark Lofthouse: I'm not saying that you've got to believe in the product that you're positioning to a client, but do not fall in love with it where you can't take this criticism on board because it hits you very hard. It's. Like getting punched in your stomach, isn't it, when you fall in love with an idea and then someone comes back going, “I really don't like this.” And you've really got to assess yourself with it. You've got to position yourself in terms of, yes, I believe in the product, but also it might not be right for other people because other people have different opinions, they see things from a different perspective. So I think, yeah, never fall in love with your own idea is probably a key one for me. And it's something I've stuck with for years, since learning that lesson long time ago. Kelly Molson: Learn it the hard way, Mark, but a good lesson to learn. Great, thank you. Right, we always end the podcast with a book that you'd love to share. So something that you love that you're really happy to share with our audience. What have you got? Mark Lofthouse: Yeah, so I've actually got it. I've got it behind me. I'll move my head. But it's the Immersive Storytelling book and I think it's been covered by so many people, but it is brilliant. It's written by an ex imagineer. I think, actually, she's still a Disney imagineer named Margaret, and she walks you through her vision of how to tell a story correctly in terms of an immersive environment. And it's just so well done, because she doesn't just say, it isn't a case study, this is what I do, this is how I do it. Because you can't do that storytellers, all tell stories in a different way. But what she does is tells you her philosophy of how to think about storytelling in an immersive environment. I literally got through neenoff the full book in an evening. It just engrossed me straight away. Mark Lofthouse: It's brilliantly written, really friendly approach to it, but I can't recommend it enough. It's called Immersive Storytelling. And it's brilliant. I really recommend it to anyone. Kelly Molson: Amazing. Great book. We have not had that one recommended on. We have some really good book recommendations recently. Listeners, as ever, if you want to be in for a chance of winning that book, if you head over to our Twitter account and you retweet this episode announcement with the words, I want Mark's book, then we'll put you in the draw and maybe you could be the lucky recipient of it. Mark, it's been so good to chat today. Thank you. I feel like we've got a really similar background, so we should definitely chat again at some point about our horror stories of feedback and client feedback and falling in love with projects that clients should love and then they hate. Mark Lofthouse: Thank you so much for having me on as well. I think it's so good just to chat with people about what you do and about how you sort of think about things. I think we're all guilty, aren't we, of just going, “Oh, I work doing this and carrying on with it.” But it's really nice, actually, sometimes just to open up about where you started and hear other people's stories as well. So thank you so much for thinking of me and I really appreciate being on here as well. Kelly Molson: No, you're very welcome. It's been a great chat and we're going to put all of Mark's contact details in the show notes, so if you want to have a chat with him about any aspect of this, which he's really passionate to, talk about it. So if you're starting out or you happen to be a client that's looking for creative work, then you'll be able to contact Mark with all of these details in the show notes. So thank you. Mark Lofthouse: Thank you. Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

Kolade Kolawole-Boboye is the Co-founder & Brand Management of LDN Records INC, a Director and Alumni at Hope Blooms.Kolade sees himself as a lifelong learner that wants to build relationships with others through creative entrepreneurial collaborations.Kolade is a member of the Hope Blooms Board of Directors, a recipient of the Lieutenant Governor's Architecture Award for Outstanding Design in Greenhouse, successfully pitched to the CBC's Dragons Den & a Recipient of CBC's Dragons Den Top Pitches of all Time 2016, Hosted the 1st outdoor musical performance on spring garden in collaboration with Spring Garden Business Admin.Kolade is a creative, outgoing, dedicated individual who wants to build and expand his experience through creative work.Check him out @koladeboboye

My guest today is Lydia Endora, Founder, Creative Designer and Buyer at her self-titled fashion label. The seeds of a love for fashion were planted in Lydia's heart at a very young age by her grandmother. Combined with education and a work ethic modeled by her mother, she has tapped into her creative spirit and skills to find her own corner in the athleisure space of the fashion market.  With a focus on quality and obsession with the customer, Lydia has created a fashion line that features multifunctional pieces for the busy woman to seamlessly switch between activities during her day.   She says that this is a discerning and conscious fashion buyer who does not want to be forced to throw away clothes after a few cycles in the washing machine. And so, Lydia puts a lot of thought into who her customer is, right down to the activities she's engaged in as she goes about her day.  In addition to her process, we talk about hopes and dreams, listening to the whispers of your life and following your gut. We talk about  some of the challenges that smaller fashion houses encounter while trying to implement ethical business practices and of course, we talk about Lydia's personal story.LINKS AND MENTIONS Some of the fashion designers and exciting fashion leaders and spaces that Lydia mentions:Christopher John RogersBrandon Maxwell Telfar Brandince Daniel Harlem's Fashion Row – An exclusively black business bricks and mortar fashion marketplace in HarlemJoin the Squad and Subscribe to the Shades and Layers newsletterA GIFT FOR YOU

Marie Antoinette is a multi-talented creative who has made a name for herself as an author, filmmaker, and creative designer. In a recent interview, she discussed the concept of Colorism, which is the prejudicial treatment of people of the same race based on their skin pigmentation. This topic inspired her to create a documentary to raise awareness about the issue. Marie Antoinette also shared some insights into her personal life, including how she manages her time across multiple projects and prioritizes self-care. She also discussed the meaning behind her name. Finally, Marie Antoinette gives some valuable advice on how to address racism and Colorism in everyday interactions with people. She emphasized the importance of education and empathy, and encouraged everyone to be open to learning about and understanding the experiences of others.  ========================================= Full Bio:  “My work is about creating art in all forms for all people” – Marie Antoinette Marie Antoinette is an Author, Filmmaker and Creative Designer. She was born and raised in Tampa, Florida. Passionate about community initiatives that encourage healthcare education and supports children as well as single-parent homes, Marie studied healthcare services, which led her into the field of anesthesiology. With a deep-rooted curiosity about fashion and art and how these industry sectors impact inclusivity, Marie's true calling emerged when a woman in a fabric store told her “You're pretty for a dark-skinned girl”. Surprised that skin tone and color were still such a big part of society's narrative, Marie started development on MELANIN; a documentary, book, and lifestyle brand that positively demystifies COLORISM (the biased or prejudicial treatment of people belonging to the same race, based on skin pigmentation). In 2021, Marie launched SAPPHIRE DIAMONDS. A bold and inclusive clothing brand. She also created the SAPPHIRE DIAMOND AWARDS, an award that recognizes members of the community who are making an impact through relevant socio-economic initiatives. This year, Marie will launch Part II of her MELANIN documentary and will expand her messaging about fashion, inclusivity, and art in partnership with several corporate and educational institutions around the country. A self-professed foodie, in her spare time, Marie loves to cook, enjoy meals with family and friends and spend time by the water. marieantoinette929@gmail.com https://www.marieantoinette929.com/ IG: https://www.instagram.com/marieantoinette929/?hl=en YT: https://www.youtube.com/watch?v=wDgtIDfVc0g LinkedIn: https://www.linkedin.com/in/marie-antoinette-3a073624b/ ========================================= To get our FREE resource: 3 Ways to Reduce Burnout & Boost Well-being, visit colorofsuccesspodcast.com to sign up for our mailing list!   Ways you can support the show for FREE: Share our content Join our communities on streaming platforms and social media to give your suggestions on guests and reflection questions: Apple Podcasts Spotify Google Podcasts YouTube Instagram LinkedIn Facebook Twitter

Players who are new to Tabletop Role Playing Games make the fatal mistake of thinking that class and race equal character.  Nothing could be further from the truth.  In this episode we are going to explore creating compelling characters and give you some things to think about the next time you put pen to paper and start making that Half Dragonborn Half Tiefling Ranger Barbarian Warlock Noble. The rulebooks for RPG's love to talk about character classes, character races, character archetypes...with that many characters being thrown around you would think we are in a Monty Python sketch.  Players often fail to understand that characters are made up of personality traits…not stat blocks. Joining me today to talk about creating compelling characters is Christina Stiso one of my partners in crime on this podcast Christina is a long-time gamer and Creative Designer for Oddfish Games. She is a PhD student studying game-based learning and on the board of directors of the nonprofit organization “Tabletop Gaymers.”

You may have heard a little something about Wizards of the Coast updating, changing, and/or deleting their Open Gaming License that has been a part D&D for 23 years.Everyone, and I mean everyone in the business is talking about this. So, it only seemed proper that we kick off our new podcast “Epic Adventure” doing what everyone else is.Talking about D&D's OGL.But we are going to take that one step further. We are going to give some ideas of how to move forward and talk about other gaming systems that we recommend.But first who are we.My name is Steve Kellams and I am just a fan with a radio voice. I started tabletop gaming in the late 70's with Napoleonic miniatures. In 1981 I dove headfirst into Tom Moldvay version of D&D and since then roleplaying and tabletop gaming has been a passion of mine. I've been lucky enough to get the opportunity to host this podcast with a few amazing people who are going to join me on this Epic Adventure.Mike Howlett is the co-founder of Odd Fish Games, a great independent game company with some fun little systems and a phenomenal universal solo roleplaying system you should check out. He is a longtime gamer, writer, game designer with more irons in the fire than hours on the clock.Christina Stiso is a gamer and Creative Designer for Odd Fish Games. She is a PhD student studying game-based learning and on the board of directors of the nonprofit organization Tabletop Gaymers.Both Christina and Mike are joining me today to kick of the Epic Adventure PodcastWe are definitely starting with a bang.

In this episode I interview Renee Wroten, a Holistic Health Coach and wellness strategist. Renee and I discuss all things HORMONES. Specifically, we talk about the things you should avoid that can interfere with proper hormone production. Renee also talks about how she healed her uterine fibroids by changing her diet and lifestyle. Health starts with what we put in our mouths. Renee provides a long list of things everyone should stay away from to protect their hormones from becoming unbalanced. Tune in and learn from the best!Stay tuned at the end for a special gift from Ms. WrotenMore About Renee:I'm Coach Renée, your personal online Health and Wellness Strategist and I'm here to help guide you towards living a healthier and happier lifestyle through healthier options: spirituality, physical fitness and overall optimal health and well-being.Renée Wroten is the Founder and CEO of The Academy of Holistic Living. She is a Certified Holistic Health Coach, an Author, Personal Skincare Formulator,Connoisseur and Creative Designer of 20-Minute Healthy Meals and a Smoothie Junkie of tropical fruits and blueberries. She is the go-to Boss when it comes to helping women balance their lives forward to living healthier and happier lifestyles.Ms. Wroten has first-hand experience when it comes to battling a series of multiple personal health challenges that lasted over a decade of her life. In 2005, she was diagnosed with multiple uterine fibroids, which are muscular tumors, usually benign that grow inside the wall of the uterus.In her early 40s, in fact, at age 42 is when she had her first experience of a hot flash, something she never wanted to experience. “You never want to experience something without understanding the root cause”, says Wroten, which now explains why she went on a mission to research “how to naturally heal the body without over-the- counter, prescribed medications and surgical procedures without cause. Fast forward, she was hit with a long laundry list of food allergies, sensitivities and intolerances that her body started to reject; namely, wheat/gluten, corn, cruciferous veggies (broccoli and cabbage), citrus fruits, red meat, nuts and seeds. These food sensitivities/intolerances eventually led to intestinal permeability, leaky gut, chronic atopic dermatitis, chronic severe seborrheic dermatitis and adrenal stress, due to delays of underdiagnoses. After numerous bouts of testing and questions, the “all-inclusive” diagnoses received were classified as an autoimmune disease. Later she concluded that autoimmune diseases stemmed from years of battling with uterine fibroids. Finally, the autoimmune diseases started to wreak havoc on her immune system, causing her body to reject beneficial vitamins and minerals that her body was desperately craving, later causing vitamin and mineral deficiencies (mal-nutrients), which caused more health problems for Wroten. And that's when her research, turned passion for healthy living began, later enrolling in the Institute for Integrative Nutrition where she earned a Certification in Holistic Nutrition. During her education at The Institute for Integrative Nutrition, she had the pleasure of studying under world-renowned leaders and thinkers; these icons included Joshua Rosenthal, Founder and CEO of the Institute for Integrative Nutrition; Dr. Andrew Weil, an American celebrity doctor who advocates for alternative medicine; Dr. Joel Fuhrman, an American celebrity doctor who advocates a micronutrient-rich diet; Dr. David Katz, the founding director of the Yale-Griffin Prevention Research Center; Deepak Chopra, author and alternative medicine advocate; and Dr. Bernie Siegel, writer and retired pediatric surgeon who writes on the relationship between the patient and the healing process, just to name a few.She gives credit to God who has allowed these big thinkers to make a huge impact on her health and well-being. Because of this impact, it has propelled her into conducting further research into healing multiple Uterine Fibroids that plagued her body for 11 plus years. Recognizing the fact that “whole” foods, proper nutrition for her bio- individuality, proper rest and supplementing in the area where deficiencies were visible, leading towards the healing of her autoimmune diseases. Ms. Wroten regularly continues her education and conducts research for alternative methods for optimalwell-being to prevent the onset of illness and disease for the well-being of herself and the clients she serves.She is now The Holistic Boss of her healthy lifestyle and that is her unique way of putting her health before anything else and she wants to help you do the same so you can become the Boss of Your Healthy Lifestyle! She's been educating, mentoring and guiding others to live healthier and happier lifestyles through the Holistic Approach of living.You can find Renee at : Holisticboss.com or @theholisticboss on IGTo learn more about Tavia you can go to: healthcoachtavia.com and follow her on IG @healthcoachtaviaThe Sweet Life Coaching Podcast https://businessinnovatorsradio.com/the-sweet-life-coaching-podcast/Source: https://businessinnovatorsradio.com/ep-42-hormone-disrupters-w-renee-wroten-author-holistic-health-coach-and-tavia-morse-salvadalena-functional-nutritional-practitioner

In this episode I interview Renee Wroten, a Holistic Health Coach and wellness strategist. Renee and I discuss all things HORMONES. Specifically, we talk about the things you should avoid that can interfere with proper hormone production. Renee also talks about how she healed her uterine fibroids by changing her diet and lifestyle. Health starts with what we put in our mouths. Renee provides a long list of things everyone should stay away from to protect their hormones from becoming unbalanced. Tune in and learn from the best!Stay tuned at the end for a special gift from Ms. WrotenMore About Renee:I'm Coach Renée, your personal online Health and Wellness Strategist and I'm here to help guide you towards living a healthier and happier lifestyle through healthier options: spirituality, physical fitness and overall optimal health and well-being.Renée Wroten is the Founder and CEO of The Academy of Holistic Living. She is a Certified Holistic Health Coach, an Author, Personal Skincare Formulator, Connoisseur and Creative Designer of 20-Minute Healthy Meals and a Smoothie Junkie of tropical fruits and blueberries. She is the go-to Boss when it comes to helping women balance their lives forward to living healthier and happier lifestyles.Ms. Wroten has first-hand experience when it comes to battling a series of multiple personal health challenges that lasted over a decade of her life. In 2005, she was diagnosed with multiple uterine fibroids, which are muscular tumors, usually benign that grow inside the wall of the uterus.In her early 40s, in fact, at age 42 is when she had her first experience of a hot flash, something she never wanted to experience. “You never want to experience something without understanding the root cause”, says Wroten, which now explains why she went on a mission to research “how to naturally heal the body without over-the- counter, prescribed medications and surgical procedures without cause. Fast forward, she was hit with a long laundry list of food allergies, sensitivities and intolerances that her body started to reject; namely, wheat/gluten, corn, cruciferous veggies (broccoli and cabbage), citrus fruits, red meat, nuts and seeds. These food sensitivities/intolerances eventually led to intestinal permeability, leaky gut, chronic atopic dermatitis, chronic severe seborrheic dermatitis and adrenal stress, due to delays of underdiagnoses. After numerous bouts of testing and questions, the “all-inclusive” diagnoses received were classified as an autoimmune disease. Later she concluded that autoimmune diseases stemmed from years of battling with uterine fibroids. Finally, the autoimmune diseases started to wreak havoc on her immune system, causing her body to reject beneficial vitamins and minerals that her body was desperately craving, later causing vitamin and mineral deficiencies (mal-nutrients), which caused more health problems for Wroten. And that's when her research, turned passion for healthy living began, later enrolling in the Institute for Integrative Nutrition where she earned a Certification in Holistic Nutrition. During her education at The Institute for Integrative Nutrition, she had the pleasure of studying under world-renowned leaders and thinkers; these icons included Joshua Rosenthal, Founder and CEO of the Institute for Integrative Nutrition; Dr. Andrew Weil, an American celebrity doctor who advocates for alternative medicine; Dr. Joel Fuhrman, an American celebrity doctor who advocates a micronutrient-rich diet; Dr. David Katz, the founding director of the Yale-Griffin Prevention Research Center; Deepak Chopra, author and alternative medicine advocate; and Dr. Bernie Siegel, writer and retired pediatric surgeon who writes on the relationship between the patient and the healing process, just to name a few.She gives credit to God who has allowed these big thinkers to make a huge impact on her health and well-being. Because of this impact, it has propelled her into conducting further research into healing multiple Uterine Fibroids that plagued her body for 11 plus years. Recognizing the fact that “whole” foods, proper nutrition for her bio- individuality, proper rest and supplementing in the area where deficiencies were visible, leading towards the healing of her autoimmune diseases. Ms. Wroten regularly continues her education and conducts research for alternative methods for optimal well-being to prevent the onset of illness and disease for the well-being of herself and the clients she serves.She is now The Holistic Boss of her healthy lifestyle and that is her unique way of putting her health before anything else and she wants to help you do the same so you can become the Boss of Your Healthy Lifestyle! She's been educating, mentoring and guiding others to live healthier and happier lifestyles through the Holistic Approach of living.You can find Renee at : Holisticboss.com or @theholisticboss on IG To learn more about Tavia you can go to: healthcoachtavia.com and follow her on IG @healthcoachtaviaThe Sweet Life Coaching Podcast https://businessinnovatorsradio.com/the-sweet-life-coaching-podcast/Source: https://businessinnovatorsradio.com/ep-42-hormone-disrupters-w-renee-wroten-author-holistic-health-coach-and-tavia-morse-salvadalena-functional-nutritional-practitioner

Welcome back to a fresh season of the ABCDEI podcast. In this season co-hosts Susan Diaz and Rohini Mukerji present a 6-episode arc with in-depth episodes on different aspects of 2 core topics: intersectionality, and the return to workplace culture.  In the first episode of the arc, Susan Diaz sits down with Pamela Shainhouse, Award-winning Certified DEI&B professional to tackle the former. Pamela is the Founder, President, and Creative Designer of Allistyle Inc., a size-diverse and sustainable fashion line named in memory of her daughter Alli. Allistyle highlighted the need for beautiful, comfortable clothing for curvy women and was designed and manufactured from sustainable fabrics in Canada. She is a highly accomplished Entrepreneur and Consultant with more than 35 years of success across fashion, apparel, and professional fundraising sectors. Her broad areas of expertise include networking, brand development/management, and public speaking. Her new division, “The Shainhouse Group, a division of Allistyle Inc.” is a consultancy that specializes in the world “Diversity, Equity, Inclusion and Belonging (DEI&B)” within the corporate culture. Their sweet spot is in the fashion marketplace. Susan and Pamela dive into:

Caroline Moore meets with Mya Matthews, the owner of M3 Creative. Mya talks on her medium work like graphic design, social media, and woodcutting, how the consultation process goes with clients with that Mya works with, and why Mya started M3 Creative and what she's found out about herself in doing this business. Listen to the latest Local Matters Podcast… Presented by Office Mart. Visit them at 215 S Jefferson Ave in Cookeville to see what they can do for your office

Caroline Moore meets with Mya Matthews, the owner of M3 Creative. Mya talks on her medium work like graphic design, social media, and woodcutting, how the consultation process goes with clients with that Mya works with, and why Mya started M3 Creative and what she's found out about herself in doing this business. Listen to the latest Local Matters Podcast… Presented by Office Mart. Visit them at 215 S Jefferson Ave in Cookeville to see what they can do for your office News Talk 94.1 · Presented By Office Mart

Thanks to Marina for her time and for showing up as her authentic self. Listen in as we share wisdom, insights, bloopers and good laughs. Always a blast with people who found their true purpose in life. Join us on our podcast channels to listen in on more of this series. Be sure to follow us on all our social media or visit us at www.theandreaeffect.com to learn more about The Andrea Effect Channel.

We had Mr. J Hines in the building, Founder and Creative Designer for Affluent, one of America's best Men's Custom Luxury Clothing Brands! If you're not familiar J Hines has built out a one of a kind type experience for the men in his community 'The Standard' so I brought him in to share a few pointers! Full episode: https://www.youtube.com/watch?v=-eqjInLXwz0 ------- LEARN MORE ABOUT OUR EXCLUSIVE COMMUNITY FOR WEEKLY MEET UPS, TRAININGS, AND EVENTS -- https://www.patreon.com/themdmpod?fan_landing=true&view_as=public Millionaire Merch: https://www.themdmpodcast.com/shop Tweet with us! Million Dollar Community https://twitter.com/themdm_pod Also keep up with us on Instagram @themdm_pod https://www.instagram.com/themdm_pod Promote your business to over 300,000 ears on The MDM Podcast for Black Biz Fridays; https://calendly.com/quiyspeaksllc/black-biz-fridays?month=2022-11 Loving the show? Please leave us a review! --- Send in a voice message: https://anchor.fm/themdm-pod/message Support this podcast: https://anchor.fm/themdm-pod/support

Everyone craves creativity and wants incredible design, but how does creativity really come about for a project? But more importantly, once you get there, how do you make an immersive and memorable experience for your brand or event?Design is subjective, but great design is not. Great design takes process, listening, vision and talent. While creativity and ideas are important, having a solid strategy and process to execute is just as important.The key is to understand that the brand or event is the star of the show, not the design. Design should support the brand and be an extension of the brand's voice. It should also be strategic, taking into account all touch points of the brand or event journey. And finally, it should be executed flawlessly with attention to detail. When all of these elements come together, THAT's when great design happens.By understanding the event brand, objectives and target audience, we can develop a creative approach that aligns with the business goals to produce an impactful event.In this episode of Event Marketing: Redefined, I'm bringing you the most bada** creative designer I knows, my friend and colleague, Jeff Ocasio.Creative Officer of Rockway Exhibits, Jeff will dive into the trade secrets of what makes a brand experience successful.This episode featured event marketing topics like:- How to get the most out of your design agency- Trends in event/brand design- Tips for marketers from a design expert- How to create immersive spaces- Technology and what role it plays in design for event marketing- If you have a room full of our clients, what would you want them to leave knowing?- Why process creates incredible designIf you have been craving creativity or a fresh perspective on your marketing strategy, this episode is for you!Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

Sheri Kaye Hoff interviews Shannon Barnard, owner of K9Bytes. Shannon Barnard is the Founder and Creative Designer of K9 Bytes. She lives in Eugene, Oregon with her husband and English Cocker Spaniel, Rogue. It brings her great delight to help pet parents celebrate the joy of their pets with handmade dog and cat collars, leashes, treats, and toys. Her love and passion for pets are apparent in each item that she creates.

Order of Battle Podcast episode 68 Alexander and Jason sit down with Carson Mataxis, Curator and archivist of www.3DJoes.com to discuss his new project Operation: Recall.  This project combines the legendary Hasbro Design team of Kirk Bozigian: Brand Manager and VP of Boys Toys, Ron Rudat: Figure and Vehicle Designer, Mark Pennington: Figure and Vehicle Designer, Doug Hart: Packaging Painter, Ed Morrill: Branding and Packaging Partner, Bill Merklein: Contract Sculptor, and Marvel's own Larry Hama: Comic Book Author. They partnered with Carson's archivist and project management skills to pull in over 170 character design ideas from over 100 GIJoe and Toy collector communities.  Now the 16 Creative Designers and this legendary design team are doing a Kickstarter to fund an 80's GIJoe style 3.75” O-ring action figure toy line!  Carson breaks down how this idea was formed through his own 1989 idea, Retelo, how it grew into a full production run, sharing the stage with Creative Designer submissions, and how A fits into it all.  You can back the Kickstarter right now, fund for one figure or all 18, or more! The more this funds, the more figures get released with this first production run. Support the legendary design team and support the community's own Creative Designers.   I hope you enjoy the talk and take action!  Kickstarter: https://www.kickstarter.com/projects/3djoes/operation-recall-legendary-creators-back-on-active-duty Website:  https://www.operationrecall.com/ Website: www.orderofbattlepod.com Email: orderofbattlepod@gmail.com Twitter: @orderofbattlepd Instagram: @orderofbattlepod #gijoe

Featured in this week's episode of The Productive Designer, host Crystal Collinson chats with Realtor, Owner and Creative Designer at House of Huck Interiors, Meredith Huck.Meredith and her husband live in coastal Connecticut with their two young children. She is also a licensed real estate agent in the state of Connecticut. And enjoys supporting her clients to turn average houses into spectacular homes.Crystal and Meredith discuss transitioning from a corporate job to her passion project. Watching her colleague succeed with his interior design inspired Meredith to scale up her passion into an interior design business. Meredith shares that starting your own business can be challenging, it requires you to learn as you go and keep on learning. Meredith mentions that being organized and having a plan are essential in keeping your business processes. A to-do list will also help you visualize where you want to go, as well as keeping all your projects on track. And constant communication with your Clients keeps them updated on the project as well as demonstrating your professionalism.Meredith continuously networks with other Designers and reaches out to potential customers. Building a portfolio is a significant factor in getting your first client. You can also do pro-bono design projects for friends. It is a great way to showcase your skills when you are still building your business. In addition, you can post on social media to build awareness of your design skills. And with the hopes of reaching your target customers.So join Crystal and Meredith as Meredith shares her transition from corporate job to doing what she loves most. Then “Do something today that your future self will thank you for” and follow your passion.If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Meredith:Website : houseofhuck.com     I     IG : houseofhuckRecommended podcast/books:Design Biz Survival Guide podcast I Well Designed Business podcast I Homebody by Joanna Gaines

Today on Shut the Front Door we are delighted to be joined by award-winning luxury interior and furniture designer Fiona Barratt-Campbell. Fiona is the Founder and Creative Designer of FBC London and Fiona Barratt Interiors. With over eighteen years' experience leading Fiona Barratt Interiors, having trained at London's Chelsea College of Art followed by Parsons School of Design in New York, Fiona is sought by clients for her imaginative use of texture, colours and shapes, all interpreted into graceful and timeless designs. Since her very first commission in 2006 – a 12,000 sqft ski chalet in Switzerland, for Richard Branson – her company's international perspective has been awarded with ambitious projects in UK, Mallorca, Hong Kong, Moscow and Beirut. Design has always been in Fiona's DNA. Her chief mentor and greatest inspiration was her grandfather, property developer Sir Lawrie Barratt, founder of one of the largest residential property development companies in the UK in 1958, Barratt Homes. Married to Sol, and mother of three, Fiona we are delighted to welcome you to Shut the Front Door today….Shut The Front Door is produced by @vmdigital.ie | www.vmdigital.ie.Email the podcast: shutthefrontdoor@ventura.ie

Today on Shut the Front Door, we are joined by the talented Bee Osborn, Creative Designer and Founder of Studio Osborn. Bee trained in Inchbald School of Design in London and started working in interior design over two decades ago. In that space of time, Bee has become internationally acclaimed and multi-award-winning for creating beautiful spaces for both private homes and hotels.Inspired by repeated requests for decorative items, Bee has also developed her own brand, Osborn Interiors, and sells some of her favourite pieces both online and from her shop.Married with three daughters, it's my pleasure to chat to Bee on Shut the Front Door.Shut The Front Door is produced by @vmdigital.ie | www.vmdigital.ie.Email the podcast: shutthefrontdoor@ventura.ie

WHO... The past 20+ yrs, Lisa Jean Walsh has been driving the industry forward with brave, emotion-driven work that blurs the line between art, fashion and consumer. As a Creative Designer in NYC, LA and EU, Her complex concepts and deeply strategic approach have led to some of the most celebrated campaigns—from the era-defining Calvin Klein Body Collection, and COACH Heritage collections to mold-breaking creative partnerships with: J.Lo, Lauren Conrad, Vera Wang, Rachel Roy, ELLE, Juicy Couture, Dana Buchman, and Kenneth Cole. From Runway to Print, Lisa Jean has devoted her work to the sole purpose of fueling beauty and happiness.

 Mellow Clo's Founder, CEO, Creative Designer, CMO, etc. , Ted Lloyd is on the pod today to talk about starting a brand, standing out, and the future of Mellow Clo / gorpcore as a whole. 

Mariama Camara is the founder and Creative Designer of MARIAMA CAMARA, a New York City-based sustainable fashion brand, founder of Mariama Fashion Production, the leading African handmade textiles and accessories company and cofounder of There Is No Limit Foundation, a 501 ©3 international non-profit organization promoting women entrepreneurship, education, health, sanitation, and advocacy.  Mariama is an entrepreneur and humanitarian born in the Republic of Guinea, West Africa. She is one of the most influential African women in philanthropy, fashion, and entrepreneurship.  In this episode, Mariama speaks candidly about her success journey and how one should never give up on their dreams despite the antiquated opinions of many.  Mariama defies all opposition and stands with great truth and honor.   She leads and shares her voice with both power and grace and continues to share her inspirational ideas that she creates into reality.   We speak about great success, failures, friendship, jealousy, people-pleasing, insecurity, and the road to being comfortable in being truly YOU -  unapologetically.  Mariama is a phenomenal example of what can happen when you are ready, willing, and able to go in with all the work, find a mentor and truly embrace your path without any regret.   Follow Mariama Camara  www.mariamafashionproduction.com www.thereisnolimitfoundation.org IG mariamacamaraofficial IG - @rawrealtalks_   CONNECT WITH JANET: http://www.janetnamaste.com IG - @janet.namaste Youtube - www.youtube.com/namastewithlove Support the show: https://www.etsy.com/shop/TheNamasteLoveShoppe

Anna Haddock is the creator of The Coffee Table Blog and you can find her on instagram @Annakhaddock! She graduated from Meredith College with a degree in nutrition but through her college internships, she discovered her passion lies in marketing! Anna works in marketing during the day and spends her weekends & evenings sharing the best coffee shops, restaurants, and places to travel to on her blog! She is so inspiring as everything she does she has learned on her own by following her passions!

Thank you for joining me for Episode #2 of Female Founder Fridays! In this inaugural episode I'm chatting with my dear friend Nancy Hoeght the Owner & Creative Designer at Blondie Baskets. In our chat Nancy talks about what inspired her to start her custom curated basket company, how she's filling her beautiful baskets with locally created goodies and lots of love, and also what she's learned along the way. We chat openly about that dreaded Critical Voice that sometimes gets in the way, and how Nancy has been able to just "push through with passion" to create a business that she loves. You can reach Nancy on Facebook or on Instagram where she'll create a beautiful experience in a basket just for you. I hope you enjoy listening to our conversation as much as we did having it. P.S. There are a few "adult" words in this episode so be careful which small ears are listening! --- Send in a voice message: https://anchor.fm/femalefounderfridays/message

Kwesi Hayford is an Esports Evangelist, Creative Designer, and Digital Media enthusiast with a passion for youth culture, technology and education. He inspires and empowers young people to create opportunities for themselves in digital media for the socio-economic growth for Africa.Currently creating synergy, developing collaborations of Esports with all stakeholders both Ghana and internationally with the Ghana Esports Association which focuses on grassroots participation and content creation.Kwesi Hayford has been very instrumental in organizing Esports events and helping professional gaming communities develop.He is also founding member of the Africa Esports Championship. The dream to connect Africa with a Championship tournament is currently ongoing, with 20 countries already on board and committed to the project.Kiddie Esports is one of Kwesi's initiatives to help kids develop a growing interest in Esports and build and correct pathways via Education, Empowerment and Exposure.