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Austin Rief is the Co-founder & CEO of Morning Brew, building the Wall Street Journal for the next generation. They started the company in 2017, and grew it to 6 million subscribers and $70 million in revenue in six years. We talk through the journey starting Morning Brew with Co-founder Alex Lieberman while students at the University of Michigan, and Austin's playbook for starting a new media company from scratch today. We get into the creator economy, early stage investing, ad based business models, being the first advertiser on Instagram Stories, advice for hiring, and his secret for sourcing remote talent in Sri Lanka. Timestamps:(00:00) Intro(03:42) How to start a media company from scratch today(13:01) Future of the creator economy is niche products(14:42) Opportunity in B2B media today(17:05) Reflecting on investing during ZIRP(21:30) Why its starting to feel like 2021 again(23:16) Talking VC portfolio math(27:09) Starting Morning Brew with Wall Street interview prep(33:35) Being so dumb that they never pivoted from being a newsletter(35:29) How newsletter business models works(38:32) Morning Brew's first viral Instagram post(40:37) Acquiring subscribers for two cents on Instagram Stories(42:29) Nik Sharma's poor mans paid ads strategy(44:32) Landing Discover as their first big sponsor(46:06) How agencies and ad buying works(49:49) Why sales roles are so hard to hire for(53:04) Importance of offsheet references(57:43) Sourcing talent in Sri Lanka with Oceans(01:04:23) Austin and Alex's unique co-founder dynamics(01:07:16) Dental plans, rotisserie chickens, and company laptops(01:10:00) Building WSJ for the next generation Referenced:Morning Brew: https://www.morningbrew.com Try Oceans: https://www.oceanstalent.com/ Kevin Espiritu episode: https://www.youtube.com/watch?v=FefGL-qPzDo Craig Fuller episode: https://www.youtube.com/watch?v=oPPqO8eBq2M Forbes article: https://www.forbes.com/sites/hayleycuccinello/2019/02/07/morning-brew/ Follow Austin:Twitter: https://x.com/austin_rief LinkedIn: https://www.linkedin.com/in/austin-rief/ Newsletter: https://www.theaustinbrief.com/ Follow Turner:Twitter: https://twitter.com/TurnerNovak LinkedIn: https://www.linkedin.com/in/turnernovak Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
Nik Sharma, the Founder & Chief Executive Officer of Sharma Brands, adds his page to the Marketing Playbook. Hear why you have to give something to get something, why you should reposition instead of rebrand, how to take a full-funnel approach to marketing, how Nik became The DTC Guy, and his lessons from growing Hint Water and marketing with Snapchat Geofilters. Connect with Nik at Nik.co and on X @MrSharma
This week we chat with Nik Sharma! Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms.Nik is one of AdWeek's Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.Follow us!Nik Sharma: @mrsharmaSharma Brands: @sharmabrandsErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing
LinkedIn has become the place for professionals to show off their business success, but sometimes, it gets awkward. If you've ever laughed (or cringed) at a LinkedIn post, this one's for you. In this episode, Nik Sharma, the “legend of e-commerce,” and Nate Meeker, a sharp-witted comedian, break down the strangest, funniest, and most cringeworthy LinkedIn posts out there. We'll talk about why people think LinkedIn is the right place for these awkward narratives, how social media algorithms reward them, and what this means for entrepreneurs and influencers trying to grow their businesses and personal brands. Get ready to laugh, because we're diving straight into the dirty little secrets of social media marketing and what really goes viral on LinkedIn. Tune in now to hear Nik Sharma and Nate Meeker share tips for growing your business and social media following without becoming a meme. Don't miss this bold, hilarious look at LinkedIn's wild side! ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market. Website: https://www.thedivenewsletter.com/squeeze-page1712742970440 Instagram: https://www.instagram.com/johnjhcoyle Twitter: https://x.com/johnjhcoyle LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/ YouTube: https://www.youtube.com/@johnjhcoyle ———————————————————————————————— Nik Sharma is the CEO of Sharma Brands, a strategic firm dedicated to helping brands scale and grow revenue across digital platforms. Recognized as one of AdWeek's Young & Influential and Forbes 30 Under 30, Nik has built a reputation as a leading force in the world of commerce. He's also been named one of Business Insider's Investors to Watch, serving as both an investor and advisor to some of the fastest-growing brands. In this episode, Nik shares his expertise on digital strategies and what it takes to drive brand success in the rapidly evolving eCommerce landscape. Website: https://www.nik.co/ Linkedin: https://www.linkedin.com/in/mrniksharma/ Instagram: https://www.instagram.com/sharmabrands/ Twitter: https://x.com/mrsharma ———————————————————————————————— Nate Meeker is a comedian and actor hailing from Columbus, Ohio, now making waves in Los Angeles. Known for his sharp sketch comedy and stand-up videos, Nate has garnered over 850,000 followers on social media, with his content amassing more than 250 million views across TikTok, Instagram, and YouTube. Nate regularly opens for Tim Dillon and has performed at iconic venues such as The Comedy Mothership, The Chicago Theatre, and The Hollywood Improv. In this episode, Nate shares his journey in comedy, the power of social media, and insights from the road. Website: https://natemeeker.com/ Instagram: https://www.instagram.com/natemeeker_/ Twitter: https://x.com/natemeeker1 Facebook: https://www.facebook.com/natemeeker12/ Youtube: https://www.youtube.com/channel/UCprhoS3jtOVf8yYe_V-WXjQ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, we dive into the Future of DTC panel from this summer's Inside Summit. This panel was moderated by our very own Claudia Laurie, who is also the founder of Prive, a leading eCommerce billing platform. In this discussion, the panelists explore the future of DTC, how to build authentic brand communities, building a celebrity brand, challenges and opportunities around customer acquisition and retention, and advice for brand founders and builders. This conversation includes an incredible mix of perspectives from leading brands, agencies, and tech partners. Our panelists included: Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek's Young & Influential, and a resource that brands and investors turn to for growth. Nik is the founder and CEO of Sharma Brands, where clients include Feastables, Jolie, Milk Bar, Everlane and more. Outside of Sharma Brands, Nik writes a newsletter to 50,000 investors, founders, and marketers and is also the co-host of Limited Supply, an award-winning marketing podcast. Scout Brisson is the CEO of De Soi, a line of sparkling non-alcoholic apéritifs, co-founded by Katy Perry and Morgan McLachlan. Scout's professional journey spans over seven years in management consulting at McKinsey, and venture capital at M13.In 2020, Scout co-founded better-for-you CPG brand, DEUX, innovating a functional alternative with edible cookie dough. Marissa Steinmetz is an accomplished digital product leader with 13+ years of eCcommerce and omnichannel expertise. She is currently the Head of Digital Product, eCommerce at Coterie and has spent her career helping well-known brands and businesses transform their digital enterprises, including Moda Operandi, Pernod Ricard, Drunk Elephant, and Target. Breana Teubner is COO of TYB, a community rewards platform with customers like Glossier, Urban Outfitters, JuneShine, and Rare Beauty. Prior to TYB, she helped scale Skillz, the first pay-to-earn gaming platform to go public - and was an executive at Walmart and Gap. She is an LP in two early-stage funds, Let's Open the Door!
In this episode, we delve into the world of Ecommerce growth, savvy marketing tactics, and impactful influencer strategies.Join us, Cody Wittick and Nik Sharma, as we discuss Nik's investment journey, including his role in Black Wolf Nation, emphasizing the importance of owning a 3PL for cost-saving. We explore the significance of celebrity power in driving sales and the need for authentic user-generated content amid the saturated market.Learn about the financial literacy of founders, the challenge of finding good investment opportunities, and the need for staying ahead with low CAC (customer acquisition cost) strategies. Plus, we touch on the impact of iOS changes on marketing and the various ways brands can efficiently work with influencers to build trust and drive sales.--------------------------------------------Don't forget to like, comment, share, and subscribe for more episodes like this.Connect with Cody: https://www.linkedin.com/in/codywittick/ Connect with Nik Sharma: https://www.linkedin.com/in/mrniksharma/
We discuss the utter absence of cooking with cactus in our lives (!) and a cookbook which I have loved by Nik Sharma called VEG-TABLE.To make the recipe, you need500g Orecchiette (thus named because the tiny scooped pieces look like a baby's ear 285g frozen peas11/2 tsp cumin seeds and 1/2 tsp fennel seeds, lightly crushed in a mortar and pestle4 cloves of garlic, grated1 tsp red pepper flakes, eg., Aleppo, Maras or Urfa.2-3tbs white miso paste (I use 3, Nik Sharma says 2)lots of grated Parmesan or Grana Padano (I use a cup+)snipped chives from the gardenBoil the pasta in generously salted rolling boiling water a minute or 2 less than the amount of time recommended on the packet. In the last 2 minutes, add the peas to the pot. Drain, reserving 1 cup of pasta water. Dress the cooked pasta/peas with 1tbs of olive oil. Set aside and then:Warm 3 tbs good olive oil then add cumin seeds and fennel seeds. Fry for less than 1 minute until releasing their aromas. Add in the garlic and red pepper flakes.Dissolve the miso paste in 1/3 cup of the reserved pasta water. Add this to the fried spices then add the peas and crush them a little so they're less intact and more prepared to integrate with the sauce.Use a big slotted spoon to fold the cooked pasta into the spice mixture, adding in about 1/4 cup of cheese. Feel free to add a bit more pasta water to make the final version brothy. Taste. It may need more salt. Serve with more cheese on top and some generous snips of chives. Hosted on Acast. See acast.com/privacy for more information.
About the Episode:Eugenio Castro has worked with numerous creators and entrepreneurs, including Sam Parr, David Perell, Colin and Samir, Nik Sharma, Ramon Berrios, Blaine Bolus, and Justin Mares.In this episode of “Uploading…,” he distills his wealth of experience down to a potent strategy, emphasizing efficiency, credibility, and the transformative power of research, which you can leverage to elevate your own content to new heights.Today, we'll cover:- Eugenio Castro's perspectives on the necessity of credibility and trust in the field of research- The pivotal role of research in developing content and making informed decisions- How research content can be repurposed to reach a wider audience and increase impact- How research can streamline workflow and increase efficiency in the creative process- Ways to monetize research content in the digital ageWhat You'll Learn1. The Impact of Research on Content Strategy2. Repurposing Research Content3. Effective Research Practices4. Traits of Successful Content Creators5. The Value of Research in Content Creation6. Research Methodologies and Client Work7. Practical and Theoretical Research8. Monetizing Research9. Research in Dialogue and Interviews10. Research's Role in Efficiency and ScaleTimestamps03:37 How research supports content creation06:35 Building trust and increasing reach as a researcher08:59 Eugenio Castro's research process10:28 Condensing research notes based on the client's objectives14:48 Three ways to use research to monetize content18:15 How research informs content strategy21:34 Repurposing research to create more content25:11 The difference between good and bad research30:09 The importance of research for impactful content creationThe Role of Research in Content Creation: "And I think any person or company that has a media machine, the moment that that media machine starts generating content about something that is not just about the company or the person, like their stories and their value props, but they want to talk about something external to them. That's when research comes in, because research helps capture what that is factually, precisely." — Eugenio Castro [00:02:22 → 00:02:45]The Power of a Personal Brand on Social Media: "I used to have, like, an artwork as an image, and he said I should put my face on it. And, yeah, so I'm sample arts researcher, and from there, from sending that name on my bio. I mean, I get like weekly DM's people wanting to work with me." — Eugenio Castro [00:05:21 → 00:05:36]Researching Digital Personalities: "You put them on YouTube, on Spotify, on Apple podcasts, and then you gather all the relevant interviews, all the relevant links from those platforms, put them on a Google Doc, and then you enter that subject's name on a tool like Perplexity or Google." — Eugenio Castro [00:09:43 → 00:10:00]Crafting Content with Purpose: "Because again, if you just stop at that or do something very generic, it's got to be of no value. So you need to repurpose it to something very, very specific." — Eugenio Castro [00:10:40 → 00:10:48]Effective Communication in Research: "You want a very high signal and very low, like serial noise. And counterintuitively, my clients pay me for what I leave out of the document, not so much for what I put in, because again, they didn't go to Perplexity, they didn't go to Google, but they have to sift through the noise, so they just want to get the signal." — Eugenio Castro [00:11:44 → 00:12:04]Trends in Monetizing Research: "How you monetize research is by putting it behind a paywall and saying, this is what you get with what you pay, and then having that on the other side." — Eugenio Castro [00:15:45 → 00:15:55]Content Creation Strategy: "What research, like a good research assistant or a good Jamie ensures that you'll sort of talk about the best things possible and you don't repeat things that have already been asked or talked about." — Eugenio Castro [00:19:21 → 00:19:36]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicEugenio Castro - Founder of Information Dealers
Branding isn't just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you're one of the top global brands, so it's best not to get overly invested in how your brand is perceived. It's best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience. Get Your Free Ultimate Guide to Glucose: https://levels.link/itc Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry.
Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's online presence.Highlights(00:00) Sharma Brands and the DTC Evolution(08:34) Cutting Through the Noise(16:10) Brand Building and Content Creation(30:18) Retail Sales and DTC Technology(34:44) E-Commerce Strategies and Missed Opportunities(44:10) Learn More About Nick SharmaNik dishes out his playbook on e-commerce success. He talks about the importance of testing your market, crafting content that clicks, and building a killer team. We explore tech tools that can give your business a leg up, like subscription optimization and creating landing pages that hit the mark.Don't miss this opportunity to enrich your digital branding toolkit with insights from a top expert in the field.Show LinksNik's newsletterSharma BrandsJolieJudySponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
This week, Gilly is with food writer and photographer, molecular biologist, multiple James Beard award-winner, Nik Sharma. His latest book Veg-Table is all over the Best of the Year lists for his original scientific take on vegetables which has opened up a whole new way of eating.Check out Gilly's Substack for Nik's Extra Bites Hosted on Acast. See acast.com/privacy for more information.
To kick off a brand new year of life through the prism of food, Gilly is with the Head of Communications and Marketing at Veganuary, Toni Vernelli to talk about the 2024 edition of the Official Veganuary Cookbook.It's 10 years since Veganuary first made January its own, encouraging people all over the world to try out a meat free month for the sake of our own health and that of the planet. And it's been a phenomenal success with only two countries in the world - North Korea and the Vatican City - NOT signed up for this year's month long meat free pledge. Gilly finds out the secret of its success.Do head to Gilly's Substack for Extra Bites from the Veganuary crew. And if you want more plants in your life, do listen in next week to Nik Sharma on his latest book Veg Table. Hosted on Acast. See acast.com/privacy for more information.
From tortilla chips to tree bark, from fancy cheese to toe cheese, there's a world of smells all around us that tells us a lot about food, drink, and everything else. So says legendary food scientist Harold McGee in his new book, Nose Dive: A Field Guide to the World's Smells. Harold joins us to explain the connection between wet dog smell and fermented cabbage, and why we should have more “smell empathy” for others. Then we chat with Nik Sharma, whose new cookbook, The Flavor Equation, lays out the six components of flavor: aroma, sight, taste, emotion, sound, and mouthfeel. Why does tomato juice taste better on an airplane? Nik explains. Plus, Dan and Nik bond over their potato chip selection strategy.This episode originally aired on December 7, 2020, and was produced by Dan Pashman, Emma Morgenstern, Andres O'Hara, Tomeka Weatherspoon, Tracey Samuelson, and Jared O'Connell. The Sporkful team now includes Dan Pashman, Emma Morgenstern, Andres O'Hara, Nora Ritchie, and Jared O'Connell.Every other Friday, we reach into our deep freezer and reheat an episode to serve up to you. We're calling these our Reheats. If you have a show you want reheated, send us an email or voice memo at hello@sporkful.com, and include your name, your location, which episode, and why.Transcript available at www.sporkful.com.
The news headlines this year were dominated by conflict, from Gaza to Ukraine to Myanmar. The Washington Post's Ishaan Tharoor joins us to unpack the year in global news stories. And, Here & Now resident chef Kathy Gunst joins us to break down her favorite cookbooks that came out in 2023. Among her top picks are "Ever-Green Vietnamese" by Andrea Nguyen, "Veg-Table" by Nik Sharma and "Love is a Pink Cake" by Claire Ptak. Then, music journalist Betto Arcos joins us to sample some of the best music from around the world.
This week, we have just what you need to prepare for this holiday season. First, award-winning author and food scientist Nik Sharma shares his favorite holiday traditions and food pairings that will make your vegetables shine at the table. He is the author of Veg-Table, Recipes, Techniques and Plant Science for Big-Flavored, Vegetable-Focused Meals, and he left us with his recipe for Stuffed Cabbage Rolls. Then, the internet's most beloved cooking star, Claire Saffitz, brings us her top holiday dessert ideas. She covers everything from citrus desserts, like her Souffleed Lemon Bread Pudding, to her holiday cookies, like the Chewy Molasses Spice Cookie, and what to make for New Year's. Her latest book is What's for Dessert, Simple Recipes for Dessert People. Then, award-winning author Toni Tipton–Martin, talks about historical cocktail recipes and their modern interpretations. Her latest book is Juke Joints, Jazz Clubs and Juice: Cocktails From Two Centuries of African American Cookbooks. And she left us with her recipe for Pomegranate Demerara Rum Punch.Broadcast dates for this episode:December 22, 2023 (originally aired)Your support is a special ingredient in helping to make The Splendid Table. Donate today
Welcome! We're Bruce Weinstein & Mark Scarbrough, veteran cookbook authors with over three dozen books to our names (not counting knitting books from Bruce and a memoir from Mark) and near 1.5 million copies sold. We love to talk about food and cooking. We're glad you've joined us.We're also happy to have Nik Sharma on the podcast this week. He's got a great new book: VEG-TABLE, all about vegetable-focused meals. And it's a gorgeous book, to boot. If you'd like to know more, check it out at this link.We've also got a one-minute cooking tip that's really important for the holidays ahead. And we'll tell you what's making us happy in food this week.Here are the segments for this episode of COOKING WITH BRUCE & MARK:[01:19] Our one-minute cooking tip: Be patient with yourself.[03:59] Bruce's interview with Nik Sharma, author Of VEG-TABLE.[24:41] What's making us happy in food this week? Two great restaurants in Albany, NY: one for home-style tofu and one for ramen!
Keith is joined by Nik Sharma, the author of the new cookbook, Veg-table. He attempts to combine vegetable recipes with big flavor through a science background. Follow Keith on social: @keithlaw Follow Nik on social: @abrowntable Learn more about your ad choices. Visit megaphone.fm/adchoices
NIK SHARMA shares his top 3 cooking tips, hack and shortcuts Learn more about your ad choices. Visit podcastchoices.com/adchoices
It's time for our 6th annual Best Cookbooks of the Year episode with Brian Stewart of the Salt + Spine podcast. This isn't your average cookbooks of the year list: we prompt Brian to curate a list specifically for busy home cooks. From the best cookbooks for tired parents to the best cookbooks to gift kids who love to cook (or teenagers who don't but really should), this list has you covered.LINKSBaking by Feel: Recipes to Sort Out Your Emotions (Whatever They Are Today!) by Becca Rea-Tucker https://amzn.to/49G1fwd Let's Eat: 101 Recipes to Fill Your Heart & Home by Dan Pelosihttps://amzn.to/3R2NzEj Knife Drop: Creative Recipes Anyone Can Cook by Nick DiGiovanni https://amzn.to/3G7TL7C Baking Yesteryear: The Best Recipes from the 1900s to the 1980s by B. Dylan Hollis https://amzn.to/47FKMGRI Could Nosh: Classic Jew-ish Recipes Revamped for Every Day by Jake Cohen https://amzn.to/47zrxyl Best Cookbooks for Tired Family CooksThe Don't Panic Pantry Cookbook: Mostly Vegetarian Comfort Food That Happens to Be Pretty Good for You by Noah Galuten https://amzn.to/46dmd2R The Everlasting Meal Cookbook: Leftovers A-Z by Tamar Adler https://amzn.to/3T2l9fl Best Cookbooks for Inspired Family CooksStart Here: Instructions for Becoming a Better Cook: A Cookbook by Sohla El-Waylly https://amzn.to/3QQePWy Company: The Radically Casual Art of Cooking for Others by Amy Thielen https://amzn.to/49qBpMM Best Cookbooks for KidsCooking with My Dad, the Chef: 70+ kid-tested, kid-approved (and gluten-free!) recipes for YOUNG CHEFS! By Verveine Oringer & Ken Oringer https://amzn.to/477jIAq More Is More: Get Loose in the Kitchen: A Cookbook by Molly Baz https://amzn.to/3SF1LV8 Best Easy Baking CookbookSnacking Bakes: Simple Recipes for Cookies, Bars, Brownies, Cakes, and More by Yossy Arefi https://amzn.to/40x4IcD Best Project Baking CookbookBread and Roses: 100+ Grain Forward Recipes featuring Global Ingredients and Botanicals by Rose Wilde https://amzn.to/3QOWYiF Bread Baking With Kids Trusty Recipes for Magical HomemadeBread by Jennifer Latham https://amzn.to/3QuaA1A Best Single Subject Cookbook Chili Crisp: 50+ Recipes to Satisfy Your Spicy, Crunchy, Garlicky Cravings by James Park https://amzn.to/3QPPo6v Cookbook for Neurodivergent Cooks I Dream of Dinner (so You Don't Have To): Low-Effort, High-Reward Recipes: A Cookbook by Ali Slagle https://amzn.to/40K3eeQ Veg-table: Recipes, Techniques, and Plant Science for Big-Flavored, Vegetable-Focused Meals by Nik Sharma https://amzn.to/3smYb7F Italy by Ingredient: Artisanal Foods, Modern Recipes by Viola Butoni https://amzn.to/3SKybh7 Let's Eat Paris!: The Essential Guide to the World's Most Famous Food City by François-Régis Gaudry https://amzn.to/3ug26n2 Best Cookbook for When You Want to Eat Your Emotions Tenderheart: A Cookbook About Vegetables and Unbreakable Family Bonds by Hetty Lui McKinnon https://amzn.to/3FStn1M Our Sponsors:* Check out BetterHelp and use my code DIJFY for a great deal: https://www.betterhelp.com/* Check out Factor 75 and use my code dijfy50 for a great deal: https://www.factor75.com/* Check out Greenlight and use my code dijfy for a great deal: https://greenlight.com/* Check out Uncommon Goods and use my code DIJFY for a great deal: www.uncommongoods.com* Check out Uncommon Goods and use my code DIJFY for a great deal: www.uncommongoods.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
This week author, cook and photographer Nik Sharma talks about making humble veg the star of the plate and how he uses a science-based approach to getting maximum flavour when cooking Learn more about your ad choices. Visit podcastchoices.com/adchoices
Turkey is the usual centerpiece of the Thanksgiving dinner, but it's all too easy to end up with a dry, tough, flavorless bird. For NPR science correspondent Maria Godoy, it got so bad that several years ago, her family decided to abandon the turkey tradition altogether. Can science help her make a better bird this year? That's what she hopes as she seeks expert advice from food science writers and cookbook authors Nik Sharma and Kenji López-Alt. Want to know what other delectable food secrets science has to offer? Email shortwave@npr.org and we just might find out for you!
In #20, Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) cover two young millionaires dominating their niches. The first is Nik Sharma, the 26-year-old master of consumer brands who many know as "the DTC guy". Sharma is the founder of several 7-figure agencies focused on CPG brands as well as an investor into some of the buzziest new entrants like Feastables and Chamberlain Coffee. Next up is Hunter Isaacson, a 24-year-old viral social apps genius who is responsible for several explosive, top-ranking mobile apps that have raked in over $30M in total revenue. His claim to fame is NGL, an anonymous Q&A app that's racked up 120M views and still sits in the top 10 of its app store category. Michael and Simmy break down the playbooks and insights of both entrepreneurs so you can apply them to your own journey. Follow Nik Sharma: https://twitter.com/mrsharma Follow Hunter Isaacson: https://twitter.com/hunterjisaacson 00:00 Intro 01:18 Story of Nik Sharma (DTC Prodigy) 13:51 Story of Hunter Isaacson (Viral Apps) 28:05 Conclusion Follow the show on TikTok: @ourfuturepod Follow the show on IG: @ourfuturepod Message Michael on Twitter: @michaelsikand Message Simmy on Twitter: @_simmy_ Our Future Podcast is a production of Morning Brew. Learn more about your ad choices. Visit megaphone.fm/adchoices
Molecular biologist turned cookbook author Nik Sharma joins Evan Kleiman to talk turkey and all the trimmings. Hetty Lui McKinnon has led a life surrounded by vegetables and shares a riff on a potato gratin. Fahara Zamorano promises nobody will be upset if you open a bottle of champagne but she has thoughts on other wines to pair with your Thanksgiving feast. After spatchcocking, butter brining, and breaking down her bird, recipe developer and author Sohla El-Waylly has found the turkey she plans to make for the rest of her life. Chef Mei Lin recalls how her family incorporated their Chinese heritage into holiday meals. At the farmers market, chef Zach Jarrett does anything but loaf around for his ingenious take on stuffing. Nik Sharma puts his science background to use to tackle your pie problems. Finally, let your leftovers become tomorrow's mise en place. And if you need recipe inspiration, here you go! 91 vegetarian and vegan Thanksgiving recipes 75 Thanksgiving side dish recipes 45 of our best Thanksgiving pie recipes
It's not a cookbook, but the New York Times Cooking section is a huge source of recipes for both of us. In this episode, we break down some favorites for fall and Thanksgiving. Recipes mentioned in this episode: Pumpkin maple muffins (Alison Roman) Pumpkin crumb cake (Yossy Arefi) No-bake pumpkin cheesecake (Yossy Arefi) Pumpkin bundt cake with maple brown-butter glaze (Yossy Arefi) Red wine pear cardamom cake (Melissa Clark) Pumpkin-butterscotch with spiced whipped cream (Melissa Clark) Mango pie (Samin Nosrat & Hrishikesh Hirway) Cranberry curd tart (David Tanis) Dry-brined turkey with sheet pan gravy (Alison Roman) Roast spatchcock turkey (Mark Bittman) Buttered stuffing with celery and leeks (Alison Roman) Brussels sprouts with pickled shallots and labneh (Nik Sharma) Vegan green bean casserole (Gena Hamshaw) Green beans and greens with fried shallots (Alison Roman) Vegan mushroom make-ahead gravy (Melissa Clark) Roasted cauliflower (Amanda Hesser) Spicy caramelized squash with lemon and hazelnuts (Alison Roman) Cranberry sauce (Sam Sifton) Buttermilk-brined turkey breast (Samin Nosrat) Citrus and persimmon salad (David Tanis) The perfect herby salad (Alison Roman, Nothing Fancy) Brussels sprouts slaw (Nik Sharma, The Flavor Equation) Join our Cookbook Club! Our Instagram, @cookbookclubshow E-mail us: cookbookclubshow@gmail.com Find Renee and Sara on Instagram: @hipchickdigs and @realtor_saragray Our sponsor: Dropcloth Samplers Cook along with us! Next cookbook episode (releasing 11/29/2023): The Grand Central Baking Book, by Piper Davis & Ellen Jackson
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck Today's podcast marks the return of our most popular podcast guest ever, Nik Sharma from Sharma Brands and Hoox, paired with Pilothouse's Head of Innovation and GM of Warp Drive... This CRO Throwdown covers Nik and Brett's best advice on Landing Pages, Site CRO, post purchase upsells, as well as the Art of the Cart...and why Nik considers the Slide out card to be "ocean front real estate" that more brands need to take advantage of. You'll also hear clashing opinions on Headless commerce, and exciting agreement that despite economic headwinds, all data indicates that Q4 should be the best one ever... Nik's a gem Timestamps: 00:00: Introduction 02:30: Media Buying Strategies 04:45: Exploring Headless E-commerce 07:15: Checkout Optimization Tips 09:45: Attribution Challenges in Advertising Hashtags: #EcommerceInsights #Q4Strategies #MediaBuying #HeadlessEcommerce #CheckoutOptimization #AttributionWars #DTCPodcast #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
The following episode is a panel discussion from the BUILD Summit in New York led by Nik Sharma, the CEO of Sharma Brands. He is joined by Ryan Babenzien, the CEO & co-founder of Jolie, Ali Moiz, the founder of Native, and Juhi Pikale, the VP of Performance Marketing at Fabletics. Topics include how to build CPG brands, how to market, how to scale your company, and how to actually have a product people want. ======================= Trust and Will has simplified the process of creating and managing your will or trust online. They leverage a data-driven, design-first approach and amazing customer support to help you protect your legacy from the comfort of your home starting at just $159. Sign up today for 10% off using https://trustandwill.com/pomp ======================= Get Better Crypto Data: Do you want faster, easier crypto data? Sign up for Velo Data, a new product that we have been working on to solve this problem: velowaitlist.com ======================= Pomp writes a daily letter to over 250,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/
Authors have been shocked to find out their books are being used to train AI. Alex Reisner, an American journalist with the Atlantic, acquired a data set of nearly 200,000 books known as "Book3", which contained pirated texts. The data is being used without permission by the likes of Meta and Bloomberg to program their generative AI. To discuss, Jesse is joined by author, chef and molecular biologist Nik Sharma.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, including Juneshine and Caraway.For more on Nik Sharma and show notes: https://www.shopify.com/blog/nik-sharma-marketing
Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek's Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more. Before entering the eCommerce world, Nik worked on social media strategies for A-list celebrities, including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution and increase fan interaction and engagement for the purpose of driving album sales.In This Conversation We Discuss: [00:00] Intro[01:11] Nik's timeline in Ecom[02:06] Landing pages and why you need them[04:27] Why brands don't use landing pages[04:57] How you should approach landing pages[06:48] Higher conversion rates with landing pages[08:50] Landing pages are just one piece of the puzzle[09:19] The importance of a sales angle[12:02] The equal amounts of “push and pull sections”[13:23] It can take multiple CTAs to make customers act[13:47] Differentiating sales from conversion events[14:37] How conversion events help ad platforms[17:17] Scenario: Consulting a $1M brand to go 5 -10X[18:41] The Office's definition of merchandising[20:31] Reduce the complexity of your offers[20:59] Landing pages for high AOV brands[21:55] Determining if email is for retention/acquisition[22:40] Parsing out content through different channels[23:24] The easiest trick for landing pages[24:13] Building out landing pages for mostly education[25:43] DIY landing pages and other platforms[27:52] How Nik got his passion from landing pages[29:38] The idea and model of HOOX[31:05] Where to find HOOXResources:Subscribe to Honest Ecommerce on YoutubeBranding services are designed to grow, operate, and advise DTC brands in the digital landscape to meet their full potential sharmabrands.comLanding pages that unlock more efficient advertising spend hoox.coFollow Nik linkedin.com/in/mrniksharmaSubscribe to Nik's newsletter - nik.co/subscribe Follow Nik on Twitter - @mrsharmaThe only landing page builder to combine 10 years of conversion data with the power of AI unbounce.comShopify pages without the dev time replo.appIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
This is the third part of a mini-series about taste and flavour. In this episode, Malaika and Harleigh sit down with Kerry, who shares her personal experiences and strategies for enjoying the pleasures of dining out despite lacking the sense of taste. Discover the best ways to share restaurant experiences with friends and family, how Kerry relies on textures and mouthfeel, visual cues, and inventive techniques to find joy in every bite. Fifth Sense - The Charity For People Affected by Smell and Taste Disorders: https://www.fifthsense.org.uk/ You can find Kerry on Instagram here: https://www.instagram.com/kerrymatthewcreative/ Taste & Flavour (Digital Cookbook): https://lifekitchen.co.uk/product/taste-flavour-digital-book/ The Flavour Equation by Nik Sharma: https://amzn.to/3QtnNJv [aff. link] Chef's Table (Season 2, Episode 1 Grant Achatz https://www.netflix.com/gb/title/80007945) Love this podcast? Support us here: https://www.buymeacoffee.com/sonderandsalt Follow the podcast for updates and video content Instagram, TikTok and YouTube! You can follow Harleigh on Instagram here, and follow Malaika right here.
This week, Malaika and Harleigh sit down to unpack what flavour is. What are the different taste profiles? Can you have a positive flavour experience without enjoying the taste of a food? 'The Flavour Equation' by Nik Sharma: https://www.amazon.co.uk/Flavor-Equation-Science-Explained-Essential/dp/1452182698/ref=sr_1_1?crid=QGI5FLH1O5I4&keywords=the+flavour+equation&qid=1690154094&sprefix=the+flavour+equation%2Caps%2C94&sr=8-1 Listen to Flavor University Podcast: https://open.spotify.com/episode/3tmULDlhV122A2QPmHy99P?si=32eb98f255e34ccc The Maine, Mayfair: www.themainemayfair.com Dans le Noir, London: www.london.danslenoir.com Love this podcast? Support us here: https://www.buymeacoffee.com/sonderandsalt Follow the podcast for updates and video content Instagram, TikTok and YouTube! You can follow Harleigh on Instagram here, and follow Malaika right here.
Nik Sharma, known as the D2C guy, has built three service-based companies that lead some of the largest brands in the industry, including Hint water, Feastables, Judy, Bacardi, and Caraway. Sharma discusses his experiences with high-level brands and how they are breaking out of their reliance on platforms like Facebook and Instagram. Sharma suggests that brands should focus on testing TikTok, TV, and sponsored editorial content to gain a secondary presence and build trust with customers. He emphasizes the importance of having a good product, creating content, and distributing it. Sharma believes that if someone is unable to scale, it is likely due to a deficiency in one of these three areas. Sharma also talks about his personal experiences with starting Sharma Brands and how it evolved into a consulting firm. He advises entrepreneurs to stay focused on their goals and remain consistent in their efforts. Highlights Diversification of marketing channels for D2C beyond social media (
Today, I'm excited to share my conversation with master marketing consultant and the CEO of Sharma Brands, HOOX, and 1180, Nik Sharma. His impressive client list includes Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and many more! Throughout our chat, Nik breaks down the anatomy of an efficient ad, shares his techniques for growing and selling your brand online, and how to increase your audience engagement. Nik emphasizes that nailing your organic social presence will build brand awareness and drive sales. Plus, he discusses the best starting point and where to make early investments when launching your business. Listen in if you are ready to sell your brand online and take your business to new heights. IN THIS EPISODE, WE TALK ABOUT: - How Nik divides time between his multiple companies - Why you should have a business coach - The best starting point and early investments when launching your brand - An exercise for targeting audiences beyond your circle - Understanding the qualities of an efficient ad - Ways to position yourself as a premium brand - The significance of networking and authentic connections RESOURCES - Mentor Pass - DM me the word “POWER” on Instagram for The Power Nine - Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. - Sign up for The Spritz newsletter at litepink.com! CONNECT WITH NIK Follow Nik on Twitter: @mrsharma Connect with Nik on LinkedIn Subscribe to Nik's Newsletter Check out Nik's Website Listen to Limited Supply CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business
Introducing a very special episode of New Money Talks, featuring the incredible Nik Sharma as our esteemed guest! Nik Sharma, CEO of Sharma Brands and a celebrated entrepreneur, investor, and advisor, joins us for an insightful and inspiring conversation. With a remarkable presence on Forbes 30 under 30 list and a proven track record of building DTC brands to 8 figures and beyond, Nik brings a wealth of experience and expertise to the table. Not only has he worked with notable brands like Feastibles, the chocolate bar brand associated with MrBeast, and collaborated with rising star Emma Chamberlain on her brand ventures, but he also possesses a deep understanding of the ever-evolving marketing landscape. Get ready to dive into an engaging discussion as Nik shares his entrepreneurial journey, valuable insights, and practical advice on scaling businesses, marketing strategies, and the mindset required to thrive in the competitive business world. Join us for an episode filled with inspiration and knowledge, as we uncover the entrepreneurial wisdom of Nik Sharma on New Money Talks. Sponsored by:
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I'm Eric Dyck. A few weeks back, we put out a challenge to our top past podcast guests to return to the scene of the crime to see if anyone can top Nik Sharma's appearances in terms of listen numbers If there's anyone who can do it, it's Cody Plofker, who's burst onto the scene leading growth at an 8-figure on the way to 9-figure revenue giant Jones Road Beauty… Today's talk focuses on why Cody is massively bullish on YouTube ads, especially when it comes to finding net new customers, he'll walk you through his ad strategy there, as well as go deep on his Meta Ads funnels, add in a dash of hot take on TikTok, and a masterclass on offer (including the power of gift with purchase), and you've got the recipe for an all-time classic DTC Podcast episode, call it the Plofker factor… Call it the code of Cody, just don't hesitate to block off your calls and listen to this podcast right now… Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Today Greg is joined by DTC marketing legend Nik Sharma. In this episode, Nik and I look at the best and worst DTC brands on the internet. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:Creators & Guests Arie Desormeaux - Editor GREG ISENBERG - Host Nik Sharma:https://www.nik.co/https://twitter.com/mrsharmaSHOW NOTES:0:00 - Intro6:17 - What The Honest Company is getting wrong10:25 - A DTC brand that is getting it right (Cadence)29:37 - Nik's favorite creator-led DTC brand (Rare Beauty)
Welcome back, everyone! I hope you enjoyed the last episode where Will Taylor and I chatted about the viability of a partnerships-led-only growth strategy. I'm the luckiest podcast host again this week because I get to speak to an ecommerce thought leader who now runs a niche product and partnership offering supported by someone who cut her teeth in partnerships at Gorgias - an ecomm platform known to have a well-oiled partner program. Coming to this episode today is Nik Sharma, CEO of Sharma Brands, HOOX, and 1180 Media. With him is the amazing Dillon Duchesne, who leads partnerships and biz dev for HOOX. The theme of today's episode is How CEOs need to be heavily involved and support a 1:1 partnerships strategy to ensure its success - especially early on. Today, Nik, Dillon and I chat about: How having a niche offering eases the partnership equation What the GTM was like given the fact Nik operates an agency and a tech that does offer some of the same creative services as the agency (i.e. landing pages) How HOOX positions itself with agency partnerships “Let us pay your rent” - increasing the margins and ROI on services… not necessarily commissions as an incentive. Why Nik uses the “Kim Kardashian red carpet experience” analogy with his partnerships strategy How Dillon enables her partners differently now vs in her previous tech partnerships role How Nik “paves the road” to ensure Dillon can continue driving her race car on the road behind him Nik's advice to CEOs on launching a partner program Sponsors: Reveal - A free account mapping solution. Partnerhub® - for finding and managing your partnerships.
Chef Robynne Maii takes your cooking questions, from homemade chili crisp to home-smoked fish & we get deep into the pleasure of crispy things with writer Nik Sharma
Constant product development and innovation fueled with the most creative and up-to-date marketing strategies are keys to the success of your entire business.In this episode, Jordan sits down with Chris Hall from Bruce Bolt. They talk about what's working in marketing and what isn't in 2023. Chris also shares an AI tool that's changing the game.Listen and learn in this episode!Key takeaways from this episode:Diversify your business so you have multiple legs to stand on.Incentivize your word-of-mouth marketing as much as possible.Brands must always think outside of the box and get creative with their products.Even the most “boring” spaces have opportunities to innovate and get creative to generate virality around their products.TikTok is great for getting organic content from somewhere to everywhere, but it doesn't give brands enough helpful data analytics.Maverick AI is a great tool to personalize the shopping experience for people coming to your website. (Link: https://www.trymaverick.com/)Product development is a huge key for your business. Recommended Tool: Postscript https://postscript.io/Recommended Podcast: Limited Supply with Nik Sharma and Moiz Alihttps://limited-supply.captivate.fm/Recommended Book: Hero on a Mission: A Path to a Meaningful Life by Donald Millerhttps://www.goodreads.com/en/book/show/57468174Today's GuestChris Hall is the Senior Marketing Manager at Bruce Bolt. They innovated battling gloves in baseball and made better-fitting gloves out of better-fitting materials that look good and last longer.Connect and learn more about Chris Hall and Bruce Bolt here: Website: https://brucebolt.us/Twitter: https://twitter.com/ecomm_cowboyLinkedIn: https://www.linkedin.com/in/chrshall/This episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
*This episode is brought to you by LMNT Electrolyte Supplement ~> This special offer is available here: DrinkLMNT.com/justgetstartedEpisode 327 features the host of the Danny Miranda Podcast, Danny Miranda.Find Danny Online:Website: https://dannymiranda.com/Podcast:https://dannymiranda.com/podcast/Instagram: https://www.instagram.com/heydannymiranda/Twitter: https://twitter.com/heydannymirandaAbout Danny:Danny Miranda is a lover of life and spends his time podcasting and writing. He is the host of The Danny Miranda Podcast, which aims to help him explore his curiosities and become a student of life. He has published more than 300 episodes in less than 2.5 years with some of the world's greatest minds like Morgan Housel, Nik Sharma, Ben Bergeron, Gary Vaynerchuk, Sahil Bloom, Tom Bilyeu, and many more........Thank you for listening!If you found value in this episode I'd appreciate a generous review on Spotify, Apple Podcasts, or wherever you listened to this episode. If you wanted to learn more about the host, Brian Ondrako, check out his “Now” Page - https://brianondrako.com/now or Sign up for his Weekly Newsletter and 3x a Week Blog - https://brianondrako.com/subscribe/********This episode is brought to you by LMNT, the delicious, sugar-free electrolyte drink mix. As someone who is active with CrossFit and other activities, I take LMNT 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs as electrolytes are vital to helping relieve hunger, cramps, headaches, tiredness, and dizziness.For a limited time, listeners of the Just Get Started Podcast can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/justgetstarted Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to another episode of Tasty Pages, a podcast from Cooking The Books! We start things off with a chat about giving away a pair of well-used Birkenstocks (gross!). Then we talk about the apparently deep library of topless photos featuring Victoria. There's also discussion concerning our first piece of hate (e)mail, a Buzzfeed click bait article about recipe pet peeves and our first visit to the Mall of America in a few decades! We also share listener submissions about favorite childhood snacks. Then, we talk about our featured cookbook, 'Flavor Equation' by Nik Sharma. Next, Victoria takes us to Peru for our Gastro Obscura segment to share the story of an "interesting" beverage (to say the least). Lastly, Johnny brings things to a screeching halt with two (non-racist, but also not funny - according to Victoria) Indian food jokes. --- Support this podcast: https://anchor.fm/tastypages/support
On this episode of Retention Chronicles, we're joined by Ari Murray, VP of Growth at Sharma Brands and author of Go-To-Millions newsletter, which is all about getting smarter on how to successfully scale a brand to its highest potential. We've had the pleasure of working with both Ari and Nik Sharma at Sharma Brands, so it's safe to say this episode is jam packed with tons of content. We cover how Sharma Brands approaches Growth from both a client perspective and for their own in-house brands, which ecommerce verticals have a high repeat purchase rate, not sacrificing quality for the sake of growth, stealth-launching new brands and taking others from 8 to 9 figures, focusing on the customer experience rather than acquisition numbers, quality sensitivity, AI, and much more!
In episode twelve of season two, the DTC Guy, aka Nik Sharma, gives us a masterclass on landing pages and answers some hard-hitting audience questions. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks.
Branding isn't just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you're one of the top global brands, so it's best not to get overly invested in how your brand is perceived. It's best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for multiple new shows per week on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry.
Earned, paid, and owned media are some of the ways a start-up business might attract new customers and keep current ones. Growth leaders and CXO's must understand how to strike a balance between performance marketing and brand equity development. Ben Grynol spoke with Nik Sharma, CEO of Sharma Brands, to discuss the advantages of each strategy and various sorts of growth levers.
“Fun translates into good performance.” The four things every marketer should know before starting their career: Find a skill (channel) that is the most fun to do. Then specialize. Specialization brings money. Specialization solves hard problems that matter. You take this even further by also specializing in a specific industry (e.g. I specialize in marketing for fintech and insurance orgs at the moment). Understand the business you're marketing. Do your best to think like the CEO. Find an excuse to meet other experts. Personal branding is the easiest way to grow your network of mentors. Create a swipe file. This is not a new or novel suggestion, just one that works. There's a reason other marketing experts do this! Key moments from marketing experts: Mark Stouse, Episode #93 - https://kennysoto.com/podcast/mark-stouse-defining-a-recession-proof-career-things-to-know-as-a-new-cmo-ep-93/ Steve Toth, Episode #99 - https://kennysoto.com/podcast/steve-toth-understanding-in-seo-can-lead-to-exponential-growth-ep-99/ Jacob Warwick #91 - https://kennysoto.com/podcast/jacob-warwick-how-your-career-narrative-can-help-you-become-a-vp-ep-91/ Maya Grossman, Episode #84 - https://kennysoto.com/podcast/maya-grossman-the-career-advice-you-need-if-you-want-to-be-a-marketing-leader-ep-84/ Sara Pion, Episode #86 - https://kennysoto.com/podcast/sara-pion-navigating-the-startup-world-as-a-new-marketer-ep-86/ Lea Pica, Episode #81 - https://kennysoto.com/podcast/lea-pica-using-data-storytelling-to-spur-action-ep-81/ My “swipe file” of favorite marketing newsletters: Nik Sharma's DTC newsletter - https://www.nik.co/subscribe Why We Buy - https://customercamp.co/newsletter/ Dave Gerhardt's B2B Marketing Advice - https://dgmg.davegerhardt.com/email The Marketing Brew - morningbrew.com/marketing//r/?kid=9f1e7657 Stacked Marketer - https://www.stackedmarketer.com/friend-recommended/?utm_source=sparkloop&utm_medium=referral&utm_campaign=sm_daily&rh_ref=2b82a0e9 SEO-specific newsletters I use for work include: WTF is SEO? - https://wtfseo.substack.com SEONoteBook - https://seonotebook.com Jeremy Moser's newsletter -https://www.jermoser.com Other marketing podcasts to subscribe to: Exit Five - https://open.spotify.com/show/0OJJbQlcUlHiLSvNZoJTYf Marketing School - https://open.spotify.com/show/1NulSGKhstJuty8iYPBMo5 Marketing Against The Grain - https://open.spotify.com/show/3bMqKPfI45OmTK5hENtIOk *Quick editing note: I got the acronym for SCORE incorrect! It's actually the Service Corps of Retired Executives. I ended up clipping that audio out of this episode. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Nik Sharma is a brand builder. He's the creator of Sharma Brands (a marketing agency that's worked with MrBeast and Emma Chamberlain). In this conversation, we spoke about not going to college, how he's used Twitter effectively, the two skills everyone should learn if they're about to graduate college, and how he got in contact with Mark Cuban via cold email. (0:00) Bob The Builder (2:16) Nik's Childhood Teacher (6:39) Skills To Learn (9:49) Mark Cuban Email (13:45) Vibes (14:40) David Perell Friendship (16:08) Saving Cousin's Life (18:49) Death (21:11) Building A Brand (26:55) Working With MrBeast (33:30) Working With Emma Chamberlain (37:04) Small Inflection Points (40:45) Not Going To College (47:00) Gary Vaynerchuk (49:55) Scaling Sharma Brands (53:39) Twitter (59:20) Challenge Nik's Links Twitter: https://twitter.com/mrsharma Cold Email Thread: https://twitter.com/mrsharma/status/1463205121979002890 My Links ✉️ Newsletter: https://dannymiranda.substack.com
Nik Sharma's got you covered this fall with his One. He talks to Jesse about how what started off as a kitchen remodel turned into an entire house remodel, his and his father's love of photography, and his One: Manchow Soup. Nik Sharma is a food writer, cookbook author and recipe developer. You can follow him on Instagram and Twitter @abrowntable. Help support The One Recipe, and shows from APM Studios that bring people together, with a donation of any amount today.
There are so many ways to build flavor into food healthfully, and there's nobody better than Nik Sharma to explain how to do it. He is a two-time James Beard finalist and IACP winner, writer, photographer, and recipe developer behind A Brown Table, an award-winning blog. Nik started out as a molecular biologist and public health policy, and eventually quit to pursue his passion for cooking. He worked as a pastry chef in California and later become the food columnist at the San Francisco Chronicle. Both his cookbooks, The Flavor Equation and Season have been finalists for numerous awards and translated into multiple languages across the world. Listen as he explains how flavor encompasses more than you might realize, and shares his tricks for truly delicious, healthy dishes.See omnystudio.com/listener for privacy information.