Podcasts about appcast

Live from the Gem booth in Vegas at Unleash, the boys throw together one mess-of-a-show, featuring everything from Warren Buffett to StackOne raising big cash to confusing Appcast with Recruitics to bashing ZipRecuiter. Hell, Indeed makes it in, and they weren't even in the show notes. It's a sleep deprived mess, but a good time nonetheless. We promise to make up for it next week.

Eightfold announced how agentic AI is enabling the paradigm shift from talent intelligence to talent advantage, enabling workforce productivity—autonomously, continuously, and at scale.  https://hrtechfeed.com/eightfold-announces-agentic-ai-features/ Greenhouse, the hiring platform,announced at the UNLEASH Conference a slate of new products of built-in AI tools to help companies save time on tedious tasks and focus on strategic hiring. With features designed to quickly identify top talent, design compelling job boards and job descriptions, and accelerate hiring time, organizations can competitively hire and stay ahead of rising application volumes. https://hrtechfeed.com/greenhouse-unveils-new-ai-driven-products/  Humanly has raised a $7 million momentum round to fuel rapid growth and advance our mission of redefining how employers connect with talent. By leading the way in Conversational AI recruiting, we're helping our customers interview all candidates and build more inclusive, efficient hiring processes. https://hrtechfeed.com/humanly-raises-7m-for-its-screening-scheduling-software/ Milan, ITALY — Today, Skillvue announces a $6.3 million funding round to transform how companies identify, measure, and develop skills across both candidates and employees. As the job market faces unprecedented disruption—with 59% of workers needing reskilling by 2030—Skillvue's AI-powered platform is evolving from a recruitment tool into a comprehensive Skills Assessment Agents system that breaks down traditional job structures to reveal the capabilities and potential that truly drive performance. https://hrtechfeed.com/skillvue-raises-6-3m-to-transform-how-companies-discover-and-develop-hidden-talent/ Appcast,announced the launch of Appcast Search Ads, the recruitment industry's first programmatic search solution.  "While the job board channel remains a critical channel for fulfilling hiring needs, it simply cannot meet every employer's hard-to-fill needs – Appcast Search Ads closes that gap," said Kelsey Krater, chief platform officer at Appcast. "Without the right strategy and the right technology to scale that strategy, it becomes very difficult to achieve optimal performance and demonstrate ROI. Appcast Search Ads eliminates risk and uncertainty because it ties actions to outcomes and is fueled by continuous, conversion-focused optimization."   

The Shred is a weekly roundup of what's making headlines in the world of employment. The Shred is brought to you today by Jobcase.

No episódio de hoje do APPCAST, recebemos Henrique Collor, Diretor Comercial e de Ad Sales da RECORD. Com mais de 20 anos de experiência, Henrique se destaca pela liderança de equipes comerciais e pela construção de relacionamentos sólidos com clientes e agências de publicidade. Na RECORD, sua missão é fortalecer a conexão entre marcas e audiência, potencializando resultados por meio de estratégias de marketing integradas e comunicação eficaz.Ao lado de Carol Zaine, Diretora de Comunicação da APP Brasil, ele conversa sobre o papel da TV aberta na sociedade brasileira e os desafios de engajar o público mais jovem em um cenário cada vez mais dominado pelos serviços de streaming. Você não pode perder!Apresentação: Carol ZaineProdução: Laura Mello, Eduardo CorreiaGravação, Montagem e Produção: Agência Mr. DaVinci, Brunno BarbosaApoio: Globo, SBT, Record, Vert.se, Agência Mr. DavinciPara saber mais sobre a APP Brasil, acesse http://www.appbrasil.org.br/

No episódio de hoje, o APPCAST recebe Alex Brunello, especialista em recrutamento para o mercado publicitário e de comunicação. Ele é fundador e headhunter do Grupo Olha a Vaga, um dos maiores bancos de talentos do setor, com mais de 17 mil profissionais cadastrados e um histórico de mais de 500 pessoas auxiliadas no direcionamento de suas carreiras, por meio de um método focado em consultoria personalizada.Ao lado de Carol Zaine, Diretora de Comunicação da APP Brasil, vamos explorar os caminhos, desafios e nuances da trajetória profissional no universo da publicidade. A conversa traz insights valiosos sobre como construir uma carreira sólida desde os primeiros passos, com dicas práticas, reflexões inspiradoras e orientações que podem fazer toda a diferença para quem está começando – ou repensando sua jornada no mercado da comunicação.Apresentação: Carol ZaineProdução: Laura Mello, Eduardo CorreiaGravação, Montagem e Produção: Agência Mr. DaVinci, Brunno BarbosaApoio: Globo, SBT, Record, Vert.se, Agência Mr. DavinciPara saber mais sobre a APP Brasil, acesse http://www.appbrasil.org.br/

Hirezon , a in cloud-based HR technology for higher education, announced the launch of an enhanced version of MyReferred™, a new referral platform. Refined based on customer feedback, MyReferred™ helps employee referral programs by shifting from a reactive process to a proactive, strategic hiring approach. The platform enables higher education institutions to leverage internal networks—including employees, students and alumni —to build a sustainable talent pipeline. https://hrtechfeed.com/hirezon-launches-referral-platform-for-higher-education/ CHICAGO — Professional Diversity Network, Inc., a developer and operator of online and in-person networks that provide access to networking, training, educational, and employment opportunities for diverse individuals, today announced a strategic $1.3 million investment in AI Geometric Ltd., securing a 13% equity stake as of January 27, 2025. https://hrtechfeed.com/talentally-invests-1-3-million-in-ai-to-power-its-recruitment-platform/ Employ Inc., a leading provider of people-first recruiting and talent acquisition solutions, including JazzHR, Lever and Jobvite, today announced the details of its Winter 2025 product release.  https://hrtechfeed.com/employ-announces-winter-2025-product-release/ SEATTLE — ConverzAI, the leading innovator in AI-driven recruitment solutions, announced a $16M Series A funding round to accelerate product innovation and expand go-to-market strategy. The round was led by Menlo Ventures, and joined by Left Lane Capital.   https://hrtechfeed.com/virtual-ai-recruiter-tech-lands-16m-series-a/ Appcast, the leading recruitment marketing platform powered by programmatic, is proud to announce the release of its ninth annual Recruitment Marketing Benchmark Report. This comprehensive annual report offers critical insights into the current state of the labor market and recruitment marketing trends, helping employers navigate the ever-changing hiring landscape. https://recruitingheadlines.com/the-2025-recruitment-marketing-benchmark-report-is-here/  

On this episode of Taking the Higher Road, we're revisiting a standout conversation with Tracy Rushing, Executive Director of Safety and Recruiting at RE Garrison, and a 2024 Influential Woman in Trucking.Originally aired as an insightful look into driver recruiting, retention, and wellness, this episode highlights Tracy's mission to create a destination employer—where every employee plays a role in supporting drivers. She shares how RE Garrison's approach to driver relationships, technology, and culture fosters long-term success in an evolving industry.Tracy and host Jeremy Reymer also dive into Project 61, a movement tackling the trucking industry's unspoken epidemic: the alarming 61-year life expectancy of CDL drivers. They explore the responsibility companies have in improving driver wellness, practical steps for healthier lifestyles on the road, and how a simple mindset shift can make a lasting impact.Whether you're hearing this conversation for the first time or revisiting it, expect powerful insights on leadership, driver well-being, and the future of trucking.Special thanks to the show's sponsors!DriverReach (https://www.driverreach.com)Project 61 (https://project-61.org/)Lanefinder (https://www.lanefinder.com/)The National Transportation Institute (https://driverwages.com/)Career Now Brands (https://careernowbrands.com/)Rockerbox (https://www.rockerbox.com/)Appcast (https://www.appcast.io/)Trucksuite (https://trucksuite.com/)Asurint (https://asurint.com/)Arya By Leoforce (https://leoforce.com/)Seiza (https://www.seiza.co/)Drive My Way (https://www.drivemyway.com/)F| Staff (https://www.fstaff.com/)Trucksafe (https://www.trucksafe.com/)Seated Social (https://seated-social.com/)If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com----------------------------------------------------------------Follow Us on LinkedIn: https://www.linkedin.com/company/taking-the-hire-road/

On this episode of Taking the Hire Road, we're revisiting a standout conversation featuring Jeremy Reymer, founder of DriverReach and the passion project Project 61. Originally aired as an inspiring call to action for the trucking industry, this episode sheds light on the alarming statistic of a 61-year life expectancy for CDL drivers and Jeremy's mission to change that narrative.Jeremy shares his journey into trucking, the origins of Project 61, and how the movement aims to educate, raise awareness, and provide resources to improve driver health and wellness. He also discusses the critical role companies can play in supporting their drivers and the ROI benefits of health and wellness programs tailored to the industry.Whether you're tuning in for the first time or revisiting this powerful conversation, get ready to hear insights that could redefine the future of driver health and retention.Special thanks to the show's sponsors!DriverReach (https://www.driverreach.com)Project 61 (https://project-61.org/)Lanefinder (https://www.lanefinder.com/)The National Transportation Institute (https://driverwages.com/)Career Now Brands (https://careernowbrands.com/)Rockerbox (https://www.rockerbox.com/)Appcast (https://www.appcast.io/)Trucksuite (https://trucksuite.com/)Asurint (https://asurint.com/)Arya By Leoforce (https://leoforce.com/)Seiza (https://www.seiza.co/)Drive My Way (https://www.drivemyway.com/)F|Staff (https://www.fstaff.com/)Trucksafe (https://www.trucksafe.com/)Seated Social (https://seated-social.com/)If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.comFollow Us on LinkedIn: https://www.linkedin.com/company/taking-the-hire-road/ 

In the latest episode of The Chad & Cheese Podcast, J.T. O'Donnell crashes the party, diving headfirst into the chaotic whirlpool that is today's job market and recruitment tech. They start by roasting the good ol' resume, with J.T. proclaiming it's about as useful as a screen door on a submarine in this AI-driven world. Next up, they tackle the plight of Harvard MBA grads, who apparently can't even buy a job in this economy. One in four of these overachievers are sitting at home, probably wondering if their fancy degrees are just expensive wall decor. The show then takes a detour into corporate shenanigans, spotlighting DHI Group's Dice and ClearanceJobs, which are cutting costs like they're prepping for a zombie apocalypse. Layoffs? More like "strategic headcount adjustments," am I right? On the acquisition front, Shaker Recruitment Marketing gobbled up JobAdX, which might make Appcast lose sleep, assuming JobAdX goes on the offensive ... unlike Joe Shaker's beloved Chicago Bears this season. The tech talk doesn't stop there; LinkedIn's new AI tools are supposedly going to make job hunting as easy as swiping right on Tinder, plus help small to medium-sized businesses use LinkedIn for hiring where they looked to ZipRecruiter or Indeed previously. And then there's TikTok, teetering on the edge of oblivion, potentially turning all those TikTok millionaires back into regular folks with regular jobs. Lastly, they zero in on Mark Zuckerberg for some Big Meta Energy, whose recent decisions at Meta scream either "mid-life crisis" or "I've lost the plot" ... take your pick. They speculate on AI's future, with middle managers on high alert, fearing their cushy jobs might soon be as relevant as a fax machine. So, grab your popcorn (or your resume, for nostalgia), and tune in for a snarky, humorous breakdown of the job market's latest and greatest.

In the latest episode of The Chad & Cheese Podcast, J.T. O'Donnell crashes the party, diving headfirst into the chaotic whirlpool that is today's job market and recruitment tech. They start by roasting the good ol' resume, with J.T. proclaiming it's about as useful as a screen door on a submarine in this AI-driven world. Next up, they tackle the plight of Harvard MBA grads, who apparently can't even buy a job in this economy. One in four of these overachievers are sitting at home, probably wondering if their fancy degrees are just expensive wall decor. The show then takes a detour into corporate shenanigans, spotlighting DHI Group's Dice and ClearanceJobs, which are cutting costs like they're prepping for a zombie apocalypse. Layoffs? More like "strategic headcount adjustments," am I right? On the acquisition front, Shaker Recruitment Marketing gobbled up JobAdX, which might make Appcast lose sleep, assuming JobAdX goes on the offensive ... unlike Joe Shaker's beloved Chicago Bears this season. The tech talk doesn't stop there; LinkedIn's new AI tools are supposedly going to make job hunting as easy as swiping right on Tinder, plus help small to medium-sized businesses use LinkedIn for hiring where they looked to ZipRecruiter or Indeed previously. And then there's TikTok, teetering on the edge of oblivion, potentially turning all those TikTok millionaires back into regular folks with regular jobs. Lastly, they zero in on Mark Zuckerberg for some Big Meta Energy, whose recent decisions at Meta scream either "mid-life crisis" or "I've lost the plot" ... take your pick. They speculate on AI's future, with middle managers on high alert, fearing their cushy jobs might soon be as relevant as a fax machine. So, grab your popcorn (or your resume, for nostalgia), and tune in for a snarky, humorous breakdown of the job market's latest and greatest.

On this episode of Taking the Hire Road, we're revisiting a favorite episode featuring Karen Smerchek, President of Veriha Trucking and the next Chair of the Truckload Carriers Association (TCA). Originally aired during a critical moment in the industry, this conversation highlights Karen's story of leading a family business, the legacy of trucking, and her passion for improving the lives of drivers and industry personnel. Karen and Jeremy Reymer also explore how carriers can navigate today's challenging operating environment and the unique value associations like TCA bring to the table. Whether you're listening for the first time or revisiting this episode, get ready to hear some insights from one of the best in the business. Special thanks to the show's sponsors!DriverReach (https://www.driverreach.com)Project 61 (https://project-61.org/)Lanefinder (https://www.lanefinder.com/)The National Transportation Institute (https://driverwages.com/)Career Now Brands (https://careernowbrands.com/)Rockerbox (https://www.rockerbox.com/)Appcast (https://www.appcast.io/)Trucksuite (https://trucksuite.com/)Asurint (https://asurint.com/)Arya By Leoforce (https://leoforce.com/)Seiza (https://www.seiza.co/)Drive My Way (https://www.drivemyway.com/)F| Staff (https://www.fstaff.com/)Trucksafe (https://www.trucksafe.com/)Seated Social (https://seated-social.com/)If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com----------------------------------------------------------------Follow Us on LinkedIn: https://www.linkedin.com/company/taking-the-hire-road/

Shaun Lezer, Professional CDL driver of over a decade, joins Jeremy Reymer, founder of DriverReach and PROJECT 61, to discuss the challenges drivers face while delivering the nation's good - especially physical and mental health. Shaun shares what motivated him to make some critical decisions to improve his health, and discusses the importance of taking small steps in the right direction. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Trucksuite (https://trucksuite.com/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Shaun Lezer, Professional CDL driver of over a decade, joins Jeremy Reymer, founder of DriverReach and PROJECT 61, to discuss the challenges drivers face while delivering the nation's good - especially physical and mental health. Shaun shares what motivated him to make some critical decisions to improve his health, and discusses the importance of taking small steps in the right direction.Special thanks to the show's sponsors!DriverReach (https://www.driverreach.com)Project 61 (https://project-61.org/)Lanefinder (https://www.lanefinder.com/)The National Transportation Institute (https://driverwages.com/)Career Now Brands (https://careernowbrands.com/)Rockerbox (https://www.rockerbox.com/)Appcast (https://www.appcast.io/)Trucksuite (https://trucksuite.com/)Asurint (https://asurint.com/)Arya By Leoforce (https://leoforce.com/)Seiza (https://www.seiza.co/)Drive My Way (https://www.drivemyway.com/)F| Staff (https://www.fstaff.com/)Trucksafe (https://www.trucksafe.com/)Seated Social (https://seated-social.com/)If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com----------------------------------------------------------------Follow Us on LinkedIn: https://www.linkedin.com/company/taking-the-hire-road/

In this episode, we chat with Chris Forman, founder of Appcast, about building a recruitment tech powerhouse while avoiding the classic startup trap of “too many ideas, not enough brains.” We cover Appcast's rise from "rail builder" to Stepstone acquisition (thanks, "Daddy Warbucks" Axel Springer) and the buzzworthy Bayard deal. Was it genius strategy or just IPO window dressing? Chris doesn't hold back—and might admit to ruffling some agency feathers. We also dive into why recruitment tech still struggles with basics like “Does this candidate meet the job requirements?” and whether industry leaders are the next Blockbuster in a Netflix world. Plus, Chris answers the big question: What even IS Appcast? Packed with sharp insights, laughs, and maybe a cheese joke (Chris loves dairy farms), this episode is a must-listen for HR pros, tech geeks, and anyone curious about the chaos behind the scenes.

How do B2B leaders successfully navigate brand transformations? In this episode, Drew Neisser explores the art and science of rebranding with three exceptional marketers—Joy Neely, Heather Salerno, and Will Meier. From reclaiming past equity to aligning brands with new business goals, this conversation reveals the key strategies behind effective brand evolution. In this episode: Joy Neely shares the bold move to bring Medvantx back to its roots, the challenges of reintroducing an old name, and how she balanced sales and marketing priorities to support a successful rebrand.  Heather Salerno explains how Appcast's rebrand evolved from a refresh to a strategic overhaul, aligning the company's identity with its rapid growth and new offerings.  Will Meier discusses building a family of brands at FM, the decision-making process behind a house-of-brands approach, and the challenges of maintaining premium positioning across diverse markets. You'll also learn:   How to involve employees in the rebranding process and ensure alignment across teams.  Metrics and KPIs to track brand health and measure rebrand success.  Tips for overcoming resistance and fostering organizational buy-in. Whether you're embarking on a rebrand, refreshing your identity, or simply curious about what makes brand transformations succeed, this episode is packed with actionable insights for B2B marketers.   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Nick Darman, Founder & CEO of Alvys, joins Jeremy Reymer, founder of DriverReach and PROJECT 61, to discuss his entrepreneurial journey into trucking, from starting a trucking company to creating Alvys, a world-class transportation management system (TMS) to help fleets maximize efficiency and utilization. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Trucksuite (https://trucksuite.com/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Darman, Founder & CEO of Alvys, joins Jeremy Reymer, founder of DriverReach and PROJECT 61, to discuss his entrepreneurial journey into trucking, from starting a trucking company to creating Alvys, a world-class transportation management system (TMS) to help fleets maximize efficiency and utilization. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Trucksuite (https://trucksuite.com/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week guest host Leah Shaver, President & CEO of The National Transportation Institute, chats with Josh Hankins, senior vice president of safety, security, and driver personnel at J.B. Hunt. Josh is one of the leaders behind the innovation and implementation of technologies and programs at one of the most forward-looking companies in America. As he puts it: One of the core elements of accomplishing the large change management projects he helps oversee and steer is listening — listening to those across the organization, but especially to drivers, as he seeks a deep understanding of their experience with ongoing communication and engagement, as well as jumping in-cab and seeing firsthand how their jobs are shaped by the changes he and his team implement. To celebrate drivers and their families, J.B. Hunt collaborated with Carol Ekster to create a special edition of the children's book TRUCKER KID. Get your copy of this special edition of TRUCKER KID here: https://bit.ly/3Y581XG Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Trucksuite (https://trucksuite.com/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Follow the Taking The Hire Road Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

This week guest host Leah Shaver, President & CEO of The National Transportation Institute, chats with Josh Hankins, senior vice president of safety, security, and driver personnel at J.B. Hunt. Josh is one of the leaders behind the innovation and implementation of technologies and programs at one of the most forward-looking companies in America. As he puts it: One of the core elements of accomplishing the large change management projects he helps oversee and steer is listening — listening to those across the organization, but especially to drivers, as he seeks a deep understanding of their experience with ongoing communication and engagement, as well as jumping in-cab and seeing firsthand how their jobs are shaped by the changes he and his team implement. To celebrate drivers and their families, J.B. Hunt collaborated with Carol Ekster to create a special edition of the children's book TRUCKER KID. Get your copy of this special edition of TRUCKER KID here: https://bit.ly/3Y581XG Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Trucksuite (https://trucksuite.com/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Follow the Taking The Hire Road Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Chad and Cheese podcast, hosts Joel Cheeseman and Chad Soash welcome Chris Foreman, founder and outgoing CEO of AppCast. The conversation covers Chris's background, the evolution of AppCast, its market position, and the state of the job board industry. Chris shares insights on the importance of performance advertising, the challenges faced by job boards, and the dynamics of partnerships with major players like Indeed and StepStone. The discussion highlights the need for innovation and adaptability in the recruitment technology space. In this conversation, Chris discusses the dynamics of business ownership and relationships, particularly in the context of AppCast's acquisition by StepStone. He emphasizes the importance of strategic acquisitions and how they align with customer needs. The discussion also delves into the current state of programmatic job advertising, highlighting challenges in user experience and the competitive landscape. Chris shares insights on future directions for the industry and reflects on his leadership transition as he prepares to step down as CEO. Chapters 00:00 - Introduction to Chris Foreman and AppCast 04:50 - The Evolution of AppCast and Its Market Position 10:35 - Go-to-Market Strategy and Timing for Success 14:25 - State of the Job Board Industry 22:11 -Insights on Indeed and StepStone 30:39 - Navigating Business Relationships and Ownership Dynamics 36:02 - Strategic Acquisitions and Market Positioning 40:17 - The State of Programmatic Job Advertising 54:39 - Future Directions and Leadership Transitions Keywords AppCast, Chris Forman, job boards, recruitment technology, market strategy, performance advertising, HR industry, job marketplace, hiring trends, business insights, business relationships, acquisitions, programmatic advertising, job market, leadership transitions, stepstone, Bayard advertising, indeed.com,

Tracy Rushing, Executive Director of Safety and Recruiting with R.E. Garrison, and recipient of the  Influential Woman in Trucking Award, joins Jeremy Reymer, founder of DriverReach and PROJECT 61, to discuss the importance of having the right mindset when it comes to recruiting, how best to leverage technology, and how being a human first is what sets the best carriers apart. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Tracy Rushing, Executive Director of Safety and Recruiting with R.E. Garrison, and recipient of the  Influential Woman in Trucking Award, joins Jeremy Reymer, founder of DriverReach and PROJECT 61, to discuss the importance of having the right mindset when it comes to recruiting, how best to leverage technology, and how being a human first is what sets the best carriers apart. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The trucking industry faces a rapid push in technology and innovation, moving the industry from decades-old processes and systems into the current era. It is more important than ever for carriers and logistics companies to determine how they will modernize, or risk being forgotten. DDC FPO's Vice President of Marketing & Communications, Global, Madison Conway, will share the power companies have to impact their futures and the trucking industry, through different initiatives, services, and solutions that positively influence brand image. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Follow the Taking The Hire Road Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

The trucking industry faces a rapid push in technology and innovation, moving the industry from decades-old processes and systems into the current era. It is more important than ever for carriers and logistics companies to determine how they will modernize, or risk being forgotten. DDC FPO's Vice President of Marketing & Communications, Global, Madison Conway, will share the power companies have to impact their futures and the trucking industry, through different initiatives, services, and solutions that positively influence brand image. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Follow the Taking The Hire Road Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Keith Whann, Chief Technology Officer of TruckSuite, joins Jeremy Reymer, founder of DriverReach and PROJECT 61, to discuss how TruckSuite continues to evolve in bringing technology solutions to address drivers' greatest needs. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Follow the Taking The Hire Road Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Keith Whann, Chief Technology Officer of TruckSuite, joins Jeremy Reymer, founder of DriverReach and PROJECT 61, to discuss how TruckSuite continues to evolve in bringing technology solutions to address drivers' greatest needs. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Follow the Taking The Hire Road Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Project 61 (https://project-61.org/) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Rockerbox (https://www.rockerbox.com/) Appcast (https://www.appcast.io/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Live from the SmartRecruiters booth at HR Tech in Las Vegas, this one is all beef, no filler. Stickin' it to Eightfold, "black Nazis," Brett Favre and cold beers start the episode off on a strong note, followed by the breaking news. Commentary focused on newly minted CEOs at Appcast and Enboarder, a $30 million round and a $250 million valuation at Silicon Valley darling, backed by Peter Thiel and Jack Dorsey, Mercor, and Amazon getting generous with Prime subscriptions for their employees ... in addition to a minimum wage starting at $22-hour. Buckle up kids, it's live from the bright lights of the Vegas Strip.

The Shred is a weekly roundup of who's raised funds, who's getting acquired and who's on the move in the world of recruitment. The Shred is brought to you today by Jobcase.

Mercor is an AI hiring platform that enables top tech companies and leading AI labs to hire experts at tech companies across software engineering, law, chemistry, finance, and many other professions. VC's just gave them $30 million to grow the business. https://hrtechfeed.com/ai-job-marketplace-lands-30-million/ DailyPay a United States-based worktech company and provider of earned wage access (EWA), is expanding globally. Beginning this fall, DailyPay, an award-winning provider of EWA services, will have an EWA offering available in the United Kingdom, marking the company's first foray outside the U.S. https://hrtechfeed.com/dailypay-announces-international-expansion-into-the-united-kingdom/ San Francisco, California – Kula's latest launch is an all-in-one hiring platform that leverages generative AI to assist recruiters in sourcing, screening, scheduling, and capturing interview feedback with prospective hires, complete with an AI-powered analytics dashboard. This marks Kula's evolution from a point-solution tool for sourcing candidates to a full platform alleviating all of the pain points recruiters have faced over the decades. https://hrtechfeed.com/kula-debuts-the-first-complete-hiring-platform-with-purpose-built-ai-for-recruiting/ LEBANON, N.H.– Appcast announced that Matt Molinari, currently the chief operating officer, will become the chief executive officer on January 1, 2025. Molinari succeeds Chris Forman, founder and CEO, who will retire after more than a decade of building and growing the company. https://hrtechfeed.com/appcast-ceo-to-retire-new-leadership-coming/ Recruitment software provider Greenhouse, has introduced a new system called Greenhouse Verified.  This system aims to give job seekers more confidence in the companies they apply to. To earn the Verified badge, companies must demonstrate a commitment to fair hiring practices, respect for candidates, and open communication. Greenhouse hopes that this will encourage more companies to create positive hiring experiences. https://hrtechfeed.com/greenhouse-launches-verified-badges-for-employersto-promote-trust-and-transparency-in-hiring/  

Richard Collins, serial entrepreneur and founder of C Squared Technology, discusses the art of the startup pivot and mastering the challenges and opportunities in the recruitment advertising industry. He shares his experience with building a platform that connects job boards and employers, focusing on delivering qualified applicants. Richard emphasizes the need for a shift from quantity-based metrics like cost per click to quality-based metrics like cost per qualified applicant. He also highlights the importance of community-building and reinvention in the job board industry. Richard also discusses the funding and growth plans for C Squared Technology. Checkout his recent post on the move: https://www.cvwallet.com/post/our-journey-from-smart-cvs-for-jobseekers-to-solving-recruitment-advertising-for-the-ai-age Chapters 00:00 - Introduction and Background 04:10 - From CV Wallet to C Squared Technology 08:59 - The Role of Blockchain in the Industry 10:36 - Pivoting and Adapting to the Changing Market 12:24 - Tips for Startups Facing a Pivot 13:39 - Shifting from CPC to Qualified and Interested Applicants 19:38 - The Disconnect Between Traffic and Quality 22:04 - The Role of C Squared Technology in the Job Board Ecosystem 26:36 - Building a Platform and the Future of C Squared Technology 33:00 - Reflections on the Changing Landscape of Tech Startups 36:40 - Funding and Growth Plans for C Squared Technology Keywords Richard Collins, Beverly Collins, C Squared Technology, ClickIQ, Indeed, IndeedIQ, recruitment advertising, job boards, qualified applicants, cost per click, cost per qualified applicant, platform, community-building, funding, growth plans, Appcast, CV Wallet

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.      It's the end of an era on InSights and after 5 years and 150 episodes, Matt Lozar is stepping away from the show. Brad and Matt recap 5 years of InSights, what's to come for the show, and touch on 2 final segments.        Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    In this episode of Insights, Brad Bialy and Matt Lozar discuss the importance of treating staffing websites like direct-to-consumer websites, with seasonal shifts and targeted messaging. They also emphasize the need for storytelling in recruitment marketing, specifically through case studies and testimonials. Additionally, they provide five actionable ways to nurture client databases without picking up the phone, including email marketing, social advertising, direct mail, in-person meetings, and creating valuable content.       Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    In this episode, Brad and Matt discuss various recruitment and digital marketing topics. They start by discussing personal updates and frustrations, then discuss a Monster advertisement that caught their attention. They highlight the importance of making it easy for candidates to take action and apply for jobs. They also discuss the sales process and the need for persistence, sharing data that shows most salespeople give up after 4 attempts. They provide tips on how to create a plan and stay in front of prospects to increase sales success.    Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 145 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   Smart Ideas 4: Smart ideas from the smartest minds in staffing. 7 hours. 14 speed talks. Save Your Seat: https://www.haleymarketing.com/smartideas/   Need more job orders? Struggling to find qualified candidates? Book 30 minutes of FREE strategic marketing consultation with Brad Bialy: https://bit.ly/stageoffer

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    In this episode of Insights, Brad and Matt discuss the importance of slowing down and enjoying the journey, the essential software tools for startup firms, the power of speed in business (Obviously Brad was impressed by Amazon again), and the misconception that it's too late to adopt AI. They emphasize the need to focus on solving specific problems and not getting overwhelmed by the abundance of tools and technology available. They also highlight the value of partnerships and the potential of AI to improve efficiency and decision-making.   Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

In this episode of The Recruitment Flex, Shelley and Serge welcome back Terry Baker, the influential CEO of Daxtra Terry recounts his career path, including his significant role in the growth of PandoLogic and its transformation from RealMatch. We explain the shift to programmatic job advertising, the use of predictive analytics, and the competition with companies like Appcast and Rectuitics An overview of Daxtra's capabilities, including parsing resumes, semantic search, and recruiter automation. We discuss the rationale behind acquiring PivotCX and how it enhances Daxtra's offering by adding a human touch to candidate engagement. Insights into the different types of AI, the importance of data accuracy, and how TA leaders should evaluate AI tools. Terry shares valuable advice for entrepreneurs looking to scale their businesses, emphasizing the importance of strategic planning and metrics. Time to hire, cost of hire, and quality of hire are identified as crucial metrics for evaluating the effectiveness of talent acquisition processes. Daxtra's growth strategy, including expanding from the staffing marketplace to the enterprise market and enhancing internal mobility for clients.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     On this episode, Brad and Matt discuss the importance of recruitment marketing and managing online reviews. They emphasize the need for staffing agencies to showcase their employer brand and differentiate themselves from competitors outside the industry. They also provide a playbook for handling negative reviews and highlight the significance of generating positive reviews. Additionally, they explore the power of targeted advertising and the importance of being where your buyers and influencers are.     Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     On this episode, Matt and Brad break down the 2024 State of Staffing Report, presented by Staffing Hub. Specific takeaways from the report include the importance of candidate redeployment, NPS scores, and technology in staffing. The conversation shifts to the significance of pay-per-click advertising and targeting your competitor's branded keywords in 2024.     Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     On this episode, Brad Bialy and Matt Lozar discuss their frustrations with shipping delays and spammy sales tactics. They emphasize the importance of relationship building in sales and the need for a strategic approach to driving applications in recruitment marketing. They also discuss the need to evaluate the effectiveness of job boards and consider alternative tactics for attracting quality candidates.   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     On this episode, Brad and Matt discuss the importance of not eliminating recruitment marketing spend during tough times. They emphasize the need to be mindful of where resources are allocated and to focus on the ROI and value of EVERY marketing dollar spent. They also discuss the concept of cost per quality application and the importance of tracking and evaluating the effectiveness of different recruitment platforms. Additionally, they highlight the value of building a bench of candidates even when there are no open orders, as well as the need to shift the messaging from selling services to building relationships. They end the conversation by addressing the challenge of motivating sales teams when companies are not hiring.   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.   On today's episode, we break from our regular 3-segment show to talk about one hot topic: application quality. Matt and Brad continue to hear that the quantity of applications is UP, but the quality of applications is DOWN. So what can we do about it?    Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  A Blueprint Marketing Plan for Anyone Opening a New Office Rock Star Marketing: A Lesson from FuboTV How do we close the loop? A conversation about analyzing better marketing data  Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  After years of uncertainty, the labor market balanced slightly in 2023. Data shows a stabilization of key recruitment metrics, and an overall decrease in recruitment marketing costs. Despite this stability, it remains imperative to stay up to date with recruitment marketing benchmarks to track your performance and adjust your strategy. On this episode of InSights we're joined by Alicia Little to review Appcast's 8th annual Recruitment Marketing Benchmark Report. Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   Alicia Little (LinkedIn) Alicia Little is the Director of Brand & Content Marketing at Appcast and has spent the last seven years of her career there, building awareness of the brand and recruitment marketing best practices through industry-leading content like Appcast's annual Recruitment Marketing Benchmark Report. A marketer and storyteller for almost twenty years, Alicia has spent the vast majority of that time in B2B HR tech companies such as Skillsoft, RedHot Learning and Stellar Learning Strategies.        

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  The Taylor Swift Effect. What can the staffing industry learn from consistently creating high-value content like Taylor Swift? Why should you empower your team to create personal content on LinkedIn? Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   Randy Harris  (LinkedIn) A former minor-league professional hockey player and dedicated father of four young daughters, Randy Harris is an active business leader in the Buffalo, NY business & technology community.   Randy serves as the CEO of Lighthouse Technology Services, a technology staffing and services firm headquartered on the 28th floor of Seneca One Tower in downtown Buffalo.   In addition, Randy is the co-founder of TechBuffalo, a non-profit organization that strives to create a sustainable, inclusive, and accessible technology community for Western New York by improving the region's ability to retain, attract and foster technology talent.   About Lighthouse Lighthouse Technology Services inspires companies on their path to success by connecting them to the right technology and talent solutions at the right time, and we've been at it since 2004.   Headquartered in beautiful Buffalo, NY, on the shores of the Great Lakes and in the midst of Niagara Falls, we serve as a guide to companies looking for technology and talent support, and as a beacon to talented professionals seeking a partner on their work journey.

As usual, this week, Chad & Cheese dive into the latest news and developments in the HR and technology sectors, featuring updates on Deel, Klarna's AI integration, Google's data deal with Stack Overflow, and lots more. Drink it in: DEEL's Acquisition Spree: We start with Deel, the HR startup making waves with its recent acquisition of African-based PaySpace, following last week's purchase of Zavvy. This marks Deel's largest acquisition yet, as it aims to strengthen its presence in Africa and reach $500M in annual recurring revenue, with plans for an IPO in 2025/2026. ZipRecruiter and Appcast's Pricing Changes: While Deel celebrates its growth, others like ZipRecruiter are facing scrutiny for a nearly 74% price hike without clear additional value. Meanwhile, Appcast is transitioning its business model away from supporting customers below the $20K/mo. spend, raising questions about its strategy and impact on agencies. Klarna's Efficiency with AI: Klarna's partnership with OpenAI has resulted in significant efficiency improvements, with its chatbot managing two-thirds of customer service chats in 23 markets and 35 languages. The integration is expected to increase profits by $40 million in 2024, raising questions about the impact on recruiting. Google's Data Deal with Stack Overflow: Google's Gemini chatbot will now utilize Stack Overflow's Q&A for coding assistance, marking Stack Overflow's first customer for paid access to content used to train AI chatbots. This deal could have significant commercial implications for Stack Overflow. Indeed's Missteps: Finally, we touch on Indeed's recent controversies, including a disappointing Willy Wonka chocolate factory experience and a racist job ad that was posted on the platform. These incidents raise questions about Indeed's oversight and use of AI in job postings. It's enough to make you forget politics, global conflict and the increase in prices at Chipotle. You're welcome.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  Why is it a bad candidate experience to ask for a Social Security Number at STAGE 1 of the application process? Takeaways from the Bullhorn GRID 2024 Industry Trends Report (LINK) What if you focused on getting QUALITY candidates and used that to drive sales leads?   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  Opener Matt asks Brad his favorite President, and Brad is speechless 03:21 Discussion on the importance and potential benefits of employee and client referral programs. 04:54 Mention of candidate referrals and the three sources of placements. 05:29 Reflection on the current state of referrals and reviews in the industry. 07:32 Highlighting the potential for referrals to be a differentiator and improve the quality of candidates. 08:47 Introduction to the discussion on the data regarding Indeed and its impact on job postings. 09:21 Analysis of the increase in conversion rates and costs for job postings on Indeed. 09:47 Costs are going up in job boards and recruitment. 10:23 Job orders are down in the industry, leading to overpaying for clicks. 12:41 If job orders are going down, consider reducing the budget. 16:08 Calls to action are essential in marketing. 19:16 Make it easy for applicants to take action. 20:10 Simplify content to increase conversions. 21:40 Are you funneling people the right way?   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

It's a Chad-less week, as Serge Boudreau of The Recruitment Flex podcast fills in. We've got some follow-up from last week's show: Google unexpectedly shut down its job-advertising test due to performance issues, leaving speculation about staffing cuts and competing priorities. In other news, Appcast analysis shows an increase in clicks and applies per job posting in 2023, but the median cost per click fell. Moving on, Fora, an Executive Relationship Management platform, has launched with $3.8 million in pre-seed funding. Featuring industry veterans like Joe Essenfeld and Susan Vitale, Fora aims to revolutionize decision-making for executives with tailored AI technology. Lyft is making waves in the U.S. ride-hailing industry with weekly earnings guarantees for drivers, aiming to attract more to its platform amidst competition with Uber. Starship Technologies has secured $90 million to expand sidewalk delivery robot operations, while the NYPD ends its AI-driven security robot deployment in Times Square. And guess who's back? NYPD's K9 robot Digidog returns to service. Lastly, Apple's Vision Pro VR headset disappoints buyers as it blocks access to VR porn. Despite anticipation, users can't access explicit content, sparking frustration on social media and Reddit.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE  Simple, Effective Ways to Establish Your Brand A Lesson in Sales from My Almost 2-Year-Old Stop Deploying Checkbox Marketing    Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.