Podcasts about branding problem

In this episode, we dive deep into the concept of rebranding human touch with Epiphany Jordan. Throughout the conversation we explore our cultural relationship to physical contact and how different associations and stigmas affect human connection, particularly through the lens of touch. Epiphany shares insights from her journey in public health, focusing on social marketing and branding frameworks involving storytelling and archetypal characters. We discuss the cultural paradigms of touch, including common archetypes like the lover, caregiver, and villain, and propose new archetypes such as revolutionary, magician, explorer, and caregiver 2.0. We also touch on the differences in touch needs and cultural barriers for men and women, the health benefits of touch, and practical ways to incorporate more nurturing touch into our lives. Join us for a thought-provoking discussion on the importance of human touch and its impact on our well-being.00:00 Introduction to Human Touch Rebranding00:09 Understanding Branding and Its Impact01:24 The Branding Problem of Human Touch02:18 The Role of Storytelling in Branding03:26 Cultural Perceptions of Touch07:14 Health Benefits of Touch09:47 Touch in Childhood Development16:17 Personal Experiences with Touch25:42 The Loneliness Epidemic and Touch29:23 Exploring Touch Archetypes29:45 Introduction to Archetypes of Touch30:21 Exploring the Lover Archetype31:03 Caregiver Archetype and Its Challenges31:53 Touch as Villain: The Dark Side33:21 Rebranding Touch: New Archetypes39:29 Touch as Self-Care and Self-Soothing44:48 Gender Differences in Touch Culture53:02 Practical Tools for Increasing Touch57:03 Conclusion and Final ThoughtsYou can connect w/ Epiphany herehttp://www.nurturinghumantouch.com/ Twitter: https://mobile.twitter.com/karunasessionsIG: https://www.instagram.com/somebody_hold_me?igsh=NTc4MTIwNjQ2YQ==FB: https://www.facebook.com/karunasessionsatx Somebody Hold Me on Amazon: https://www.amazon.com/Somebody-Hold-Me-Persons-Nurturing-If you'd like to connect with Dan & EliseYou can find The DEEP Life at LivingTheDEEPLife.comOr on social mediaInstagram: https://bit.ly/3TTuUfWYouTube: https://bit.ly/3ScoOWSTikTok: https://bit.ly/3TOX0sUIf you'd like to connect with Dan:You can find him at MomentumStrengthWellness.comwhere he provides virtual fitness & holistic lifestyle coachingOr throughIG @MomentumStrengthWellnessYouTube @MomentumStrengthWellnessFacebook @MomentumStrengthWellness

Ortho-K has been around for decades. It can changes patient's lives. It's great for business. Yet, very few ECPs offer this magical solution. Why?Jason Carruthers, who is a registered optician who is an Ortho-K specialist, was wondering the same thing. Over the years he has developed a strategy for success in his contact lens practice.In this episode, we discuss Jason's journey to building a booming Ortho-K practice.1 new Ortho-K fit per week equals an additional $100,000 per year in revenue. Jason managed to get to 16 new fits per week.Whether you are someone who is sitting on the sidelines interested in starting Ortho-K, just dabbling, or deep into it... there will be something in this interview that will help you succeed!Learn more about Jason's Ortho-K program:OrthoKLaunch.comConnect with Jason:Instagram.com/opticianjasonLove the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/

Biz Book Broadcast regular Ron Tester is back in the studio today to help me unpack the important issues around the Big Bad Wolf from Three Little Pigs Fame. Our text is The True Story of the Three Little Pigs by John Scieszka which retells the story from the wolf's point of view.  With lovely illustrations from Lane Smith, this books gives us the other side of the fairy story. Which gives us as good a reason as any to talk about branding – for once, it's not much of a stretch. So much to dig into. Look for more shows in this Classics strand where we take well-known stories + for no good reason discuss them as business books.  Book discussed in this episode: The True Story of the Three Little Pigs by John Scieszka And do check out Ron's Website – www.rontestercoaching.com ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

On today's Real Personal Branding podcast, Lauren interviews Chip Conley about rebranding midlife and his new book, Learning to Love Midlife. After disrupting the hospitality industry twice, Chip co-founded MEA (Modern Elder Academy) in January 2018 in Baja California, Mexico. MEA is the world's first “midlife wisdom school,” with a campus opening on a 2,600-acre regenerative horse ranch in Santa Fe, New Mexico in April 2024. Dedicated to reframing aging, MEA supports students to navigate midlife with a renewed sense of purpose and possibility. A New York Times bestselling author, Chip's seventh book, Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age, is about rebranding midlife to help people understand the upside of this often-misunderstood life stage. Chip also gave a 2023 TED talk on the “midlife chrysalis.” Lauren and Chip begin their conversation by discussing the shift from seeing midlife as a crisis to a chrysalis of personal growth. He reflects on selling his business and joining Airbnb, gaining a new perspective on life's later stages. Chip found research showing happiness increases with age due to the growth of emotional skills like self-awareness and resilience. Chip points out that cultivating curiosity is vital to staying engaged through life. He notes nurturing relationships and community are critical for health and well-being as people age. Chip shares tips, including practicing friendship like a muscle and finding shared interests. Chip and Lauren stress how intergenerational collaboration benefits people of all generations. Finally, Chip busts myths about older workers being unwilling to learn. He shares how he became an AI expert in his mid-60s. Aging can be inspiring, and Chip Conley is passionate about embracing curiosity and nurturing relationships to make the later stages of life fulfilling through personal growth and creating a positive legacy. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Chip Conley here: https://chipconley.com https://www.meawisdom.com/ https://www.facebook.com/modernelderacademy https://www.instagram.com/meawisdom https://www.linkedin.com/school/modernelderacademy https://www.instagram.com/chipconley https://www.linkedin.com/in/chipconleysf  

On this episode of the Functional Nurse Podcast, we explore whether Functional Medicine has a branding problem and the role of nurses and nurse practitioners.  Hosted by Brigitte Sager, NP, a functional medicine nurse practitioner, nurse coach, and an RN and NP FM educator. To learn more about the Functional Medicine for Nurses course offered through the Integrative Nurse Coach Academy INCA in partnership with the Institute for Functional Medicine IFM, click here. Consider sharing this podcast with other nurses on your social media platforms, in a text, or listen together on this page or share this link to the website and podcast. Be well!

Udi Wertheimer joins us to discuss Ordinals, Taproot Wizards and how to solve Bitcoin's branding problem. Udi is the co-founder of Taproot Wizards, a wildly successful Bitcoin NFT project that hopes to change Bitcoin's image and community. In this episode, we discuss the history of Bitcoin NFTs, how ordinals and inscriptions work, why Taproot Wizards has been so successful, Bitcoin L2s, the power of branding and more! - - Join us at DAS (Digital Asset Summit) in London this March! DAS is the #1 institutional conference in crypto, hosted by Blockworks. Use the link below to learn more, and use LIGHTSPEED20 to get 20% off your ticket! Sign up now because the price goes up every month. See you there! Learn more + get your ticket here: https://blockworks.co/event/digital-asset-summit-2024-london/home - - Timestamps (00:00) Introduction (01:35) The History of Bitcoin NFTs and Ordinals (07:11) Ordinals vs Inscriptions (11:05) Bitcoin's Branding Problem (28:07) DAS London Plug (29:04) Bitcoin L2s: Lightning and Stacks (35:54) The Future of Bitcoin (46:05) Crypto Twitter and Bitcoin ETFs (52:09) Rapid Fire - - Follow Udi: https://twitter.com/udiWertheimer Follow Mert: https://twitter.com/0xMert_ Follow Garrett: https://twitter.com/GarrettHarper_ Follow Lightspeed: https://twitter.com/Lightspeedpodhq Subscribe on YouTube: https://bit.ly/43o3Syk Subscribe on Apple: https://apple.co/3OhiXgV Subscribe on Spotify: https://spoti.fi/3OkF7PD Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Resources Taproot Wizards https://twitter.com/TaprootWizards https://taprootwizards.com/ - -  Disclaimers: Lightspeed was kickstarted by a grant from the Solana Foundation. Nothing said on Lightspeed is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mert, Garrett and our guests may hold positions in the companies, funds, or projects discussed.

Chris and LACE Manager Georgina Sutton speak to guest Jocelynne Thompson, Director of People Strategy and Transformation at Virgin Media O2 to discuss a pressing issue within the HR field. The conversation centres around the perception of HR within the business world and addresses the challenge of enhancing HR's branding and communication. Overall, this podcast episode delves into the challenges HR faces in branding and positioning itself as a strategic partner within organisations.

Host Blaise Brosnan sits down with Elizabeth Bruenig, a staff writer at The Atlantic. They discuss the philosophical underpinnings of the Christian left, the increasing secularization of the modern world, and the normalization of fear and violence in American society.   References "Christianity's Got a Branding Problem" by Jessica Grose, The New York Times "A Country Governed By Fear" by Elizabeth Bruenig, The Atlantic

Album 5 Track 17 - What's Poppin? CNN. It's a Branding ProblemIf you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. You may be inclined to say their host and guest selections are their problem, but it's deeper than that. It's a branding problem. Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

10:00 a.m. Worship Service God's Answer to Our Branding Problem By the Rev. Dr. Agnes W. Norfleet _________________________________ Hymn: O God, We Bear the Imprint of Your Face Text: Shirley Erena Murray, 1987. Music: Margaret R. Tucker, 1998. Text: ©1987 Hope Publishing Company. Music: ©1998 Hope Publishing Company. Reprinted and streamed with permission under ONE LICENSE #A-716211. All rights reserved. Offertory Anthem: The Altar of God Text: Psalm 43:4, 5. Music: Marianne Eloise Bahmann, 1961. Music: ©1962 Carl Fischer, Inc. Reprinted and streamed with permission under ONE LICENSE #A-716211. All rights reserved.

Welcome to another week of Wear We Are with Michael & Melissa Wear! In this week's episode, we talk about a recent newsletter over at the NYT written by Jessica Grose, "'Christianity's Got a Branding Problem.'" Talking about American Christianity in branding terms isn't new, but Grose is touching on a fraught conversation at the intersection of religion and politics and changing demographics. We also talk about Melissa's new essay on the branding of Motherhood over on Substack, just in time for Mother's Day. What do you think? We'd love to know your thoughts! As always, you can become a subscriber and support our work over at Substack. Subscriptions fuel this podcast and helps fund the dozens of hours we put into this podcast and our content each week. Use this link: ⁠⁠⁠⁠⁠⁠⁠⁠https://wearweare.substack.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Thanks for listening, rating/subscribing Wear We Are on your favorite podcast platform, and following/liking The Center for Christianity and Public Life (⁠⁠⁠⁠⁠⁠⁠⁠@ccpubliclife⁠⁠⁠⁠⁠⁠⁠⁠). You can pre-order Michael's new book, ⁠⁠⁠⁠The Spirit of Our Politics: Spiritual Formation and the Renovation of Public Life⁠⁠⁠⁠ today! You can pre-order on Amazon, Bookshop.org, Barnes & Noble, or at your favorite local bookstore. Join the conversation and follow us on: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@michaelwear⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠@MichaelRWear⁠⁠⁠⁠⁠⁠⁠⁠ And check out ⁠⁠⁠⁠⁠⁠⁠⁠@tsfnetwork⁠⁠⁠⁠⁠⁠⁠⁠ Music by: King Sis #politics #faith # religion #christian #christianity #brand #motherhood #WearWeAre #MichaelWear --- Support this podcast: https://podcasters.spotify.com/pod/show/wear-we-are/support

Larry Jeddeloh is the Editor of The Institutional Strategist, and Founder of TIS Group. In this wide ranging conversation, Larry draws upon his experience of conversations with an enormous network of contacts, covering the long term potential weakness of the dollar, AI disruption, the collapse of Silicon Valley Bank and the worrying and persistent surprises in equity and bond markets brought about in part by inflation. Our host, Moz Afzal:https://bit.ly/31XbkTROur guest, Larry Jeddeloh, Editor of The Institutional Strategist, and Founder of TIS Group:https://bit.ly/42eTadtEFGAM:https://bit.ly/2Oy6tFIImportant disclaimersThe value of investments and the income derived from them can fall as well as rise, and past performance is no indicator of future performance. Investment products may be subject to investment risks involving, but not limited to, possible loss of all or part of the principal invested. This document does not constitute and shall not be construed as a prospectus, advertisement, public offering or placement of, nor a recommendation to buy, sell, hold or solicit, any investment, security, other financial instrument or other product or service. It is not intended to be a final representation of the terms and conditions of any investment, security, other financial instrument or other product or service. This document is for general information only and is not intended as investment advice or any other specific recommendation as to any particular course of action or inaction. The information in this document does not take into account the specific investment objectives, financial situation or particular needs of the recipient. 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Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement: "If it's a sh*t place to work, your employer branding is a lie." Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode. We discussed the relationship between employee experience and employer branding... So, what do you do if your organisation has an employee engagement issue? The answer is critically important for developing a successful employer brand. Here's more about Max's role as Chief Joy Officer: https://www.youtube.com/watch?v=qXjjZhCU_jA&t=479s Thanks for the chat, Max, and thank you all for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at Content Marketing Pod Ltd www.contentmarketingpod.com www.employercontent.studio --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names. In today's episode I talk about branding.

This is the final episode in a 5 part series with Nawar Adra from Stitch Coffee in Sydney. Nawar is an expert in Coffee Branding and has joined us to share his insights into new approaches to coffee branding. In this final episode, Nawar and Lee unpack the question - Does coffee (and all its iterations) have a branding problem?Checkout Stitch coffee at: https://stitch.coffee/Checkout ECRE at: https://ecre.coffee/Connect with Nawar Adra through Instagram: https://www.instagram.com/nawar.adra/

Heidi Heitkamp is a former Senator who represented North Dakota from 2013 to 2019. She was one of the only Democrats in the Senate representing a state that voted overwhelmingly for President Trump.  Now, she helps lead the One Country Project, an organization dedicated to reopening dialogue with rural communities and advancing opportunities for rural Americans. You can find Heidi on Twitter at @HeidiHeitkamp For more information about One Country Project, visit their website, Onecountryproject.com, or follow them on Twitter at @_OneCountry_ Learn more about your ad choices. Visit megaphone.fm/adchoices

Love the Hairstylist Rising podcast? Follow me on Instagram for education, inspiration + motivation to create your best life in the beauty industry! Showing your authentic self is the key to building a thriving personal brand... but what happens when lack of self confidence gets in the way of showing up the way that you want to? Robyn Scheer is a hairstylist, influencer, body positivity + self love advocate and in today's episode we talk about work/life balance, learning to love yourself and finding the confidence to show up authentically in your life and business. Ps. If you're looking to get started on your branding journey + creating content that connects with your ideal client... grab my free guide here.

Meet the young Gaza-raised US-based Palestinian activist, hip-hop artist, influencer, entrepreneur: Marwan AbdelHamid AKA Saint Levant Host Imad Shawa and Marwan talk about Palestinian rights, Israel's ethnic Apartheid, anti-semitism, right of return, Gaza resilience, lobbying in America, connecting diasporas, Tik Tok and making music. The interview was recorded from a March 18th 2021 ClubHouse room entitled "Does Palestine have a branding problem?" Here's the episode breakdown of topics: 00:00 to 00:48 Sample from "Jerusalem Freestyle" written & performed by Marwan 00:49 to 03:48 Imad's introduction 03:49 to 17:07 Activism for Palestine, echo chambers and narratives 17:08 to 26:00 The smear of Anti-Semitism to silence Palestinian human rights activists 26:01 to 36:11 Knowledge is power, so is economics, connectivity and the need to understand the oppressor 36:12 to 38:33 Jewish supremacy and the right of return 38:34 to 43:50 Resilient Gaza: Israel's scapegoat 43:51 to 01:04:27 Lobbying in America, and leveraging the Diaspora 01:04:28 to 01:12:30 Grow Home, connecting people and solving problems in Palestine and other diasporas 01:12:31 to 01:19:00 Tik Tok and Hip Hop: new tools of influence You can catch Marwan Abdelhamid as Saint Levant on TikTok, Instagram, Spotify and YouTube. This episode is sponsored by Mlabbas.com, the leading print-on-demand apparel & accessories provider in the Middle East. About the Host: Imad Shawa is the founder of Mlabbas, a print-on-demand apparel & accessories business in Amman. Imad is a Chevening Scholar with an MA in Near East Studies and Islamic Law from the University of London, SOAS. He also holds a BSc in Finance and International Business from NYU. He is a left-leaning politics buff who is obsessed with social justice issues such as Palestinian rights, and Arab women's rights to pass on their citizenship across the Arab world. Follow Howdy Arabia: Twitter: https://twitter.com/howdyarabia Facebook: https://www.facebook.com/pg/howdyarabia Instagram: https://www.instagram.com/howdyarabia Linkedin: https://www.linkedin.com/company/49119733/admin/

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names. In today's episode I talk about branding.

We call instant coffee, brewed coffee, roasted coffee, the varieties of cold coffee, and green coffee, “coffee” but yet we expect our consumers to understand the different monetary value we place on all these different things when we sell them. In this episode of the podcast, we invite you to ponder the questions “Does Coffee Have a Branding Problem?”.************************************************** SPONSOR MESSAGE: MAP IT FORWARD Coffee Roasters Mastermind Group with Anne Cooper ************************************************** If you're a coffee roaster looking to join a small group of 6 like-minded coffee roasters to be coached towards reaching your roasting goals by highly experienced coffee consultant @roastresscoops head to www.mapitforward.org/groupcoaching and take advantage of the opportunity to network, learn, throw around ideas, get roast curve analysis and ask all the questions you've always had during the two virtual meetings every month. Much more affordable than hiring a coffee consultant with more long and short-term benefits as well!Visit our website at www.mapitforward.org and follow us on social media @imapitforward.

The Suez Canal blockage is more than just an international trade problem,The company that owns the Ever Given - Evergreen - has made headlines for all the wrong reasons, as the company's name is plastered across the ship in giant letters. To make matters worse, a truck carrying an Evergreen container blocked traffic in China over the weekend, adding to the company's woes. Bodo Lang, from the University of Auckland marketing department, told Kate Hawkesby it is a brand disaster for the company.He says that the public will remember the name, and it may trend on social media, but the wider public isn't really Evergreen's target market. "The big question is whether importers and exporters, the customers of Evergreen, will ship business elsewhere."Lang says that the company's share price hasn't been impacted so far by the incidents. He says that any further issues could worsen the impact, such as containers falling off the ship while it's stuck there. LISTEN ABOVE

Wir reden über das große F-Wort:  Hat Feminismus ein Branding-Problem? Was genau bedeutet er eigentlich für uns persönlich? Wie sind wir Feministinnen geworden?  Und natürlich: Was hat Alkohol damit zu tun, sich an die Rollen anzupassen, die man vermeintlich spielen soll. Mia musste feststellen, dass bedeutungsloser Nebenbeisex nüchtern irgendwie nicht mehr so einfach ist. Mika fragt sich, wie sie es eigentlich geschafft hat, so viel Macht an den Alkohol zu geben, wenn sie doch schon erkannt hat, dass die Macht in dieser Welt ungleich verteilt ist.Und weil wir so viel zu sagen hatten, geht es nächste Woche weiter! 

Show Notes Here we explore why, despite unrelenting pressure and threats from Trump, state election officials in the swing states - both Republicans and Democrats - have protected the integrity of the election 0.45 The election that wasn't really that close 4.00 State election officials take their jobs seriously 9.40 Chris says, "There are good people on both sides." where have we heard that before? 10.30 The Right Wing Echo Chamber 14.20 The Courts Hold the Line 16.50 Trump's Branding Problem

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names. In today’s episode I talk about branding...

Donations (You never know what may happen) Venmo: @Dan-SferaMy FREE SoCal Meetup: https://www.eventbrite.com/e/the-clinical-trials-guru-all-day-southern-california-mastermind-and-meetup-tickets-65858250801GET THE BOOK! https://www.amazon.com/dp/1090349521/ref=mp_s_a_1_2?crid=C7PR8LO0E2FC&keywords=the+comprehensive+guide+to+clinical+research&qid=1555945352&s=gateway&sprefix=the+comprehensive+guide+to+clinica&sr=8-2Text "guru" to 31996 to join VIP list!http://www.TheClinicalTrialsGuru.comSite Owner Academy: http://www.theclinicaltrialsguru.com/site-owner-academy/My CRO: http://www.DSCScro.comMy CRA Academy: http://www.TheCRAacademy.comThe CRC Academy: http://www.thecrcacademy.com

GET THE BOOK! https://www.amazon.com/dp/1090349521/ref=mp_s_a_1_2?crid=C7PR8LO0E2FC&keywords=the+comprehensive+guide+to+clinical+research&qid=1555945352&s=gateway&sprefix=the+comprehensive+guide+to+clinica&sr=8-2Text "guru" to 31996 to join VIP list!http://www.TheClinicalTrialsGuru.comSite Owner Academy: http://www.theclinicaltrialsguru.com/site-owner-academy/My CRO: http://www.DSCScro.comMy CRA Academy: http://www.TheCRAacademy.comThe CRC Academy: http://www.thecrcacademy.comMy Research News Site: http://www.TheClinicalScoop.comCall/Text: (949) 415-6256Follow Me On:SnapChat: username is dansferaInstagram: https://instagram.com/dansferaTwitter: https://twitter.com/TheRealDanSferaFacebook: https://www.facebook.com/dansferaLinkedIn: https://www.linkedin.com/profile/view...My iTunes Podcast: https://itunes.apple.com/us/podcast/random-musings-from-the-clinical-trials-guru/id1245751329My Stitcher Podcast: http://www.stitcher.com/podcast/dan-s...Google Play Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ikoltbj2pxcbscwwajoixxdhix4?t%3DRandom_Musings_From_The_Clinical_Trials_Guru%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

We caught up with one of Sydney’s hottest tech talents in Vaibhav Namburi, or V, to discuss his thoughts on entrepreneurship and emerging technologies. He's already built a blockchain solution for the United Nations, as well as mobile apps for the likes of William Hill, News Corp and PwC. He’s also disrupting the recruitment world with his automated and anonymised hiring platform Laddr. We discuss: - How he got into the industry - How to differentiate yourself in business - Marketing methods he’s used in his business - How to harness social media - What’s next in emerging technology in the 12 months - Ethics in AI - Challenges he faced with building his businesses - Branding - Problem solving in growth marketing - The biggest lessons he’s learned - Why he focuses on marketing - The importance of simplicity, messaging and trust in business

Follow @St3veRay to hear about eclectic happenings throughout Minneapolis and St. Paul. In this episode, Jay Walljasper (author of The Great Neighborhood Book) and Alexandra Connett (Minneapolis transplant) make a case for a city beyond cows, cold, and camp snoopy. Before moving to Minneapolis, Alexandra had no expectations for Minnesota, "Everyone was asking me why I was moving to the middle of nowhere." Since arriving, her experience has been much different than she had imagined.  Walljasper says Alexandra isn't a unique case and that this perception is partially Minnesotans fault. In the age of social media and the brand called you "it's time that MSP set aside its suburban sensibility and proudly say we are a city."  Music by Zack Baltich and intro music by Enjoy the Cat Click here to learn more about Jay Walljasper Interested in partnering with Deep North? Email DeepNorthPodcast@gmail.com

In under a month, Ontario will elect a premier. In one year, Alberta will do the same. The two provinces are different in so many ways - economies, cultures, cities - but in other ways, Alberta and Ontario are facing similar questions about their political futures. Can the Liberals hold on to Ontario? Will the May 2019 election be a Kenney coronation? Our guests help answer these questions and more: Emma Graney is a reporter for the Edmonton Journal covering the Alberta legislature and Marieke Walsh is a Queen's Park reporter for iPolitics.

Minutes 37 & 38 of The Muppet Movie: Kermit and friends go car shopping and get a great deal despite Mad Man Mooney's best efforts. Kermit invites Sweetums to join their trip, but he declines… or does he? The post Movin’ Right Along Episode 019: Mad Man Mooney’s Branding Problem appeared first on Muppet Fans Who Grew Up - Tough Pigs.

Minutes 37 & 38 of The Muppet Movie: Kermit and friends go car shopping and get a great deal despite Mad Man Mooney's best efforts. Kermit invites Sweetums to join their trip, but he declines… or does he? The post Movin' Right Along Episode 019: Mad Man Mooney's Branding Problem appeared first on ToughPigs.

The O’Reilly Security Podcast: The multidiscliplinary nature of defense, making security accessible, and how the current perception of security professionals hinders innovation and hiring.In this episode of the Security Podcast, I talk with Andrea Limbago, chief social scientist at Endgame. We discuss how the misperception of security as a computer science skillset ultimately restricts innovation, the need to make security easier and accessible for everyone, and how current branding of security can discourage newcomers.Here are some highlights: The multidisciplinary nature of defense The general perception is that security is a skillset in the computer science domain. As I've been in the industry for several years, I've noticed more and more the need for different disciplines, outside of computer science, within security. For example, we need data scientists to help handle the vast amount of security data and guide the daily collection and analysis of data. Another example is the need to craft accessible user interfaces for security. So many of the existing security tools or best practices just aren't user friendly. Of course, you also need that computer science expertise as well--from the more traditional hackers to defenders. All that insight can come together to help inform a more resilient defense. Beyond that, there’s the consideration of the impact of economics and psychology. This is especially relevant when you think about insider threat. It's really something I wish more people would think about in a broader perspective, and I think that would actually help attract a lot more people into the industry as well, which we desperately need right now. Making security accessible and easier for all We need to do a better job of informing the general public about security. Those of us in the security field see information on how to secure our accounts and devices all the time, but I consistently come across people outside of our industry who still don't understand things like two-factor authentication, or why that would be helpful for them. These are very smart people. Part of the challenge is we, as an industry, haven't done a phenomenal job branching out and talking in more common language about the various aspects and steps people can take. People know they need to be secure, but they really don't know what the key steps are. This month for National Cybersecurity Awareness Month, there are going to be hundreds of ‘Here are 10 things you need to do to be secure’-style articles, but these messages are not always making their way to the actual target audience. It needs to become more of a mainstream concern, and it needs to be made easier for people to secure their accounts and devices. We talk a lot about the convenience versus security trade-off, and for a lot of people, convenience is still what matters most. It's really hard to switch the incentive structure for people to help them understand that taking all these steps toward better security truly is worth the investment of their time. For us, as an industry, if we make it as easy as possible, I think that will help. Security has a branding problem We need to do a better job of making security appealing to a broader audience. When I talk to students and ask them what they think about security and cyber security and hacking, they immediately think of a guy in a dark hoodie. And that alone is limiting people from getting excited about entering the workforce. Obviously, the discipline and the industry is much broader than that. We, as an industry, need to rework our marketing campaigns to show other kinds of stock photos. If we can do that, we can start getting more and more diverse people interested and coming into the industry. By attracting the interest of a broader range of students and having them bring their diverse skillsets in from other disciplines, we can strengthen our defenses and increase innovation. If we change the branding of security and the perception of what it means to be a security professional, we can help fill the pipeline, which is one of our most crucial missions as an industry at this time.

The O’Reilly Security Podcast: The multidiscliplinary nature of defense, making security accessible, and how the current perception of security professionals hinders innovation and hiring.In this episode of the Security Podcast, I talk with Andrea Limbago, chief social scientist at Endgame. We discuss how the misperception of security as a computer science skillset ultimately restricts innovation, the need to make security easier and accessible for everyone, and how current branding of security can discourage newcomers.Here are some highlights: The multidisciplinary nature of defense The general perception is that security is a skillset in the computer science domain. As I've been in the industry for several years, I've noticed more and more the need for different disciplines, outside of computer science, within security. For example, we need data scientists to help handle the vast amount of security data and guide the daily collection and analysis of data. Another example is the need to craft accessible user interfaces for security. So many of the existing security tools or best practices just aren't user friendly. Of course, you also need that computer science expertise as well--from the more traditional hackers to defenders. All that insight can come together to help inform a more resilient defense. Beyond that, there’s the consideration of the impact of economics and psychology. This is especially relevant when you think about insider threat. It's really something I wish more people would think about in a broader perspective, and I think that would actually help attract a lot more people into the industry as well, which we desperately need right now. Making security accessible and easier for all We need to do a better job of informing the general public about security. Those of us in the security field see information on how to secure our accounts and devices all the time, but I consistently come across people outside of our industry who still don't understand things like two-factor authentication, or why that would be helpful for them. These are very smart people. Part of the challenge is we, as an industry, haven't done a phenomenal job branching out and talking in more common language about the various aspects and steps people can take. People know they need to be secure, but they really don't know what the key steps are. This month for National Cybersecurity Awareness Month, there are going to be hundreds of ‘Here are 10 things you need to do to be secure’-style articles, but these messages are not always making their way to the actual target audience. It needs to become more of a mainstream concern, and it needs to be made easier for people to secure their accounts and devices. We talk a lot about the convenience versus security trade-off, and for a lot of people, convenience is still what matters most. It's really hard to switch the incentive structure for people to help them understand that taking all these steps toward better security truly is worth the investment of their time. For us, as an industry, if we make it as easy as possible, I think that will help. Security has a branding problem We need to do a better job of making security appealing to a broader audience. When I talk to students and ask them what they think about security and cyber security and hacking, they immediately think of a guy in a dark hoodie. And that alone is limiting people from getting excited about entering the workforce. Obviously, the discipline and the industry is much broader than that. We, as an industry, need to rework our marketing campaigns to show other kinds of stock photos. If we can do that, we can start getting more and more diverse people interested and coming into the industry. By attracting the interest of a broader range of students and having them bring their diverse skillsets in from other disciplines, we can strengthen our defenses and increase innovation. If we change the branding of security and the perception of what it means to be a security professional, we can help fill the pipeline, which is one of our most crucial missions as an industry at this time.

Have you heard of one of our hosts Dr. Erson Religioso? Dr. E shares 2 funny stories of being recognized by practioners, but they can't remember where they know him from.   Please subscribe and rate us on iTunes! Subscribe on Google Play Music Read More

Have you heard of one of our hosts Dr. Erson Religioso? Dr. E shares 2 funny stories of being recognized by practioners, but they can’t remember where they know him from.  

Thank you for tuning in to Episode 107  of the Down Cellar Studio Podcast. This week's segments included:     Off the Needles On the Needles Brainstorming From the Armchair KAL News Events Contest, News & Notes Life in Focus On a Happy Note Quote of the Week Off the Needles  Sunwalker Shawl Pattern: Sunwalker by Melanie Berg Yarn: Sun Valley Fibers MCS (Merino Cashmere Silk) Fingering in Kensington Colorway Needles: US 5 (3.75 mm) Modifications: Made it smaller than originally called for. Notes from this Ravelry Project Page as my guide. Did garter stitch for body instead of textured stitch.    Teddy Yarn: Cascade 220 Superwash in brown & red Hook: C (2.75mm) Pattern: none Eyes & Nose from: 6060 on Etsy   Heart Garland Pattern: Heart Garland by Sarah Anderson Yarn: Pussyhat leftover yarn- Tink Yarn, Cascade 220, other stash scraps Hook: H (5.0 mm) Idea from Andie of AndreSue Knits Video Podcast Works for Marce of Brown Berry Chronicles Video Podcast KAL  #MakeWIPsNotWaste   Mom’s 2017 Birthday Socks Yarn: Berry Colorful Yarnings- self striping Needles: US 1 (2.25 mm) Pattern: OMG Heel Sock by Megan Williams     Bruins Hat Yarn: Knitters Brewing Company Sockaholic Fingering weigh yarn in Bruins Tailgate Party Colorway Pattern: None- see project page for details. Needles: US 5 & 6 On the Needles  Dan’s New Year’s Socks Yarn: KFI Luxury Collection (MCN)- Color 604 Needles: US 2 (2.75mm) Pattern: OMG heel 52 stitches   Journey Sweater  Pattern: Journey by Alina Schneider $7 Yarn: Yarn Geek Fibers Whiz Bang (merino/bamboo worsted weight) Needles:  US 6 (4.0 mm)   Snowy January Socks Yarn: Bergere de France Goomy 50- Imprim Ciel Colorway US 1 (2.0mm) needles Pattern: OMG Heel   Hexagon Scrappy Blanket Pattern: Instructions from this tutorial Yarn: leftover sock yarn Hook: D 3.25 mm Brainstorming  Outfit for Millie's doll Kitkat hat for a friend Patriots Hat From the Armchair  Podcasts: Teaknits Podcast video podcast hosted by Lauren (available on YouTube) Keep Calm and Carry Yarn Podcast hosted by Vivian and Alyson audio podcast available on iTunes & YouTube. Cohesive Home Podcast - audio podcast hosted by Kate & Melissa. Focusing on minimalism, slow, values based living, creativity, goal setting. Nourishing Real Talk - audio podcast hosted by Lindsey and Jenna. “Space for fearlessly authentic women and multi-passionate entrepreneurs who are all about living their lives and doing business on their own terms." Movies: Lion La La Land Moonlight Books: Neil Patrick Harris: Choose Your Own Autobiography    KAL News 12 Months to Christmas KAL Click here to find about more about this KAL. Check out: Chat Thread & FO Thread  First Quarter Prizes: Project Bag of Winner's Choice from She is Sew Whimsical on Etsy (contact:  renee_schimel@charter.net) Sherlock Knits     WIP’ing 2017 in the Butt Declare a WIP from 2016 or earlier within the first 5 days of the month, posting a photo of it in the thread. Finish the project by the end of the month, update your post with your FO photo and you'll be eligible to win a Ravelry downloadable pattern of your choosing up to $8. Pigskin Party ’16 Wondering what this crazy KAL is? Check out this page which gives you the best overview with all necessary links. Scope out the prizes! Thank you to our Pro Shop Sponsors! Berry Colorful Yarnings Bijou Basin Ranch Daizie Knits Fair Winds Farm Fiber Nymph Dye Works Knit Life Designs Knitcircus Yarns Knits4Comfort Knitters Brewing Company Knitty Kitty Bags Lilliput Yarn Media Peruana Designs One Geek To Craft Them All Pearl and Plum Plum Deluxe Tea Prairie Bag Works Sun Valley Fibers Sunsoaked Yarns The Yarn Sellar Yarn Geek Fibers   Key Details Mentioned in this Episode- Check out the Sponsor Love Thread in our Ravelry Group. Tell us about your favorite Pigskin Party sponsors and be entered to win prizes. Announced the Knit Knight Designs Interception Winners Announced winners of the Bail Money for Greg Interception Events  GoodReader Class - March 25 from 4-6p Stitch House in Dorchester, MA ($30)     Contests, News and Notes  World of Difference Shawl- my  new shawl is available on Ravelry! Purchase it within the first 2 weeks and get it for 50% off! No coupon code required.     Life in Focus Happiness Project 2017   January: Minimalism I gave a final recap of my experience focusing on Minimalism in January (experiences > stuff) Slow Home Podcast: Does Slow Living Have a Branding Problem?   February: Memory keeping   The Plan: Determine a sustainable plan for documenting memories through scrapbooking (paper and/or digital) in a creative, sharable way that doesn’t overwhelm me. Find, print and hang more photos in our home.   Why? I scrapbooked 2005-2009 of my life and then again for part of 2013. I am so grateful to have documented the stories of that time in my life, especially as my nieces and nephews were born. I want to fill in the gaps and document those stories before I lose them. Kids were still so little then. So many cute photos, memories, milestones. funny things they said. I have boxes of photos & memorabilia my mother thoughtful saved for me. I want to organize it and purge what I don’t want and find a system for making this into something worth saving and sharing. I want to remember and celebrate my life. I want to share stories with my family and pass along wisdom where I can.   What I've done so far   Identify an approach- Stacy Julian, Library of Memories approach combined with Project Life divided page protectors Sort through childhood memorabilia based on these categories Assess finished scrapbooks. Sort through emails and journals. Momento app all to pull social media. Reorganize 2014 photos already printed into LOM approach. Started scrapbooking them! Working on Project Life App for 2017 and 2016 pho tos   Resources   Apps: Momento- access your social media feeds as a means for triggering journaling Google Photos Photo Fab {free} Class (explains how to use Google Photos) Becky Higgins Blog Post about Google Photos Pic Tap Go- for editing   Podcasts: The Scrap Gals Modern Photo Solutions Live Inspired with Tracie Claiborne   Websites + Blogs Simple Scrapper Project Life + Library of Memories Approaches Combined Ways to cope with sentimental things   On A Happy Note 3 point protein shake — Almond Breeze Almond/Coconut Blend Milk (unsweetened), 1 scoop Whole Foods Vanilla Protein Powder, 2 tbsp PB2 Idea of being kind to your future self. I heard about this on the Happier podcast- Episode 101 Click here for the Wil Wheaton blog post I've been setting a weekly agenda in Evernote and it's helping me achieve more each week. Women's March Boston!  I celebrated a belated Christmas with my niece Emelyn and nephew Oisin. They made me  yarn ball tree and decorated frames for their school photos! Ice skating with friends! Going through my toys-ponies, barbies etc! Millie playing with my Barbies! Garret playing with his new dirt bike! We went to a friend's for dinner! Their daughter singing and dancing kept us entertained for hours! Google photos app Mom and Jeffs birthday dinner and family Karaoke!   Quote of the Week Jane Goodall said: “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”   ------   Contact Information: Ravelry: BostonJen & Down Cellar Studio Podcast Ravelry Group Twitter: Instagram & Periscope: BostonJen1 Facebook: https://www.facebook.com/downcellarstudio Sign up for my email newsletter to get the latest on everything happening in the Down Cellar Studio!  

WELCOME TO THE SLOW HOME SUMMER SERIES! BROOKE AND BEN ARE TAKING A BREAK OVER JANUARY, SO WE'RE WE REVISITING SOME OF THE BEST EPISODES OF THE PAST TWO YEARS. James Wallman is an ex-adman and trend forecaster - which doesn’t necessarily sound like Brooke’s typical guest - but when you learn he is also the author of Stuffocation and the person who coined the phrase ‘experientialism’ it starts to make a lot of sense. Brooke and James talk about minimalism’s branding issue and why he thinks that experientialism is the way to make a life of less stuff more appealing to the mainstream. They also look at the overwhelming number of choices we all face each day and why experiences will almost always trump stuff. James also had some ridiculously straightforward advice for Brooke when she admits she sometimes feels so defeated by the rampant consumerism happening across the globe. Such a thought-provoking conversation, sure to raise as many questions as it answers. Enjoy! Head over to the blog for a full list of links and books mentioned in today's show. Support the show: https://www.patreon.com/slow See omnystudio.com/listener for privacy information.

James Wallman is an ex-adman and trend forecaster - which doesn’t necessarily sound like Brooke’s typical guest - but when you learn he is also the author of Stuffocation and the person who coined the phrase ‘experientialism’ it starts to make a lot of sense. Brooke and James talk about minimalism’s branding issue and why he thinks that experientialism is the way to make a life of less stuff more appealing to the mainstream. They also look at the overwhelming number of choices we all face each day and why experiences will almost always trump stuff. James also had some ridiculously straightforward advice for Brooke when she admits she sometimes feels so defeated by the rampant consumerism happening across the globe. Such a thought-provoking conversation, sure to raise as many questions as it answers. Enjoy! ==== If you're enjoying the show and want to know how to best support it, leave a rating or a review in iTunes or head over to the Patreon page to help support the show financially. And thanks so much for listening! ==== Support the show: https://www.patreon.com/slow See omnystudio.com/listener for privacy information.

#SMACTalk Episode # 32 - Employee Advocacy:  You Have a Branding Problem!   What is employee advocacy? Is it social employees or perhaps employee engagement? And what should brands and companies be doing with employee advocacy? A lot of leaders wonder what employee advocacy is and employees ask themselves, “Who am I advocating for?” Often the response to discussions and events around employee advocacy is fractional compared to other topics like social selling.  For instance, Brian were part of aSocial Selling Summit and the response was tremendous because the topic is widely understood.  On the other hand, we havean employee advocacy webinar coming up with panelists that are possibly more impressive than the social selling webinar, yet it’s a harder sell. I’ve concluded that this is because many people don’t understand what employee advocacy is.   A lot of employees aren’t motivated to talk about their companies on social platforms but business leaders are starting to ask them to do this.   How Can We Get Employees to See Value and Management to Have a Better Approach?   Brian says, “If your brand is hiring and firing for culture fit today, the idea of a social employee makes sense.  Why would you not want to brag that you want to work [or did work] somewhere?” Part of the problem is that we’re trying to put people into little buckets where they don’t fit. Instead we should ask, “What does success look like for an employee who builds their personal brand and for a brand that empowers that employee to do things with that personal brand?”  We need to take a step back and look at what success looks like for the individual and how business leaders can help them succeed. When companies put employees into buckets, it’s often met with resistance from employees.  This is compounded when company content limited or scripted.  The employee is more likely to feel as though his/her audience will lack interest or connection with what’s being shared. This can also result in the company’s efforts seeming canned – as in numerous individuals sharing carbon copied material. Brian often talks about “tools, trust and training.” What I’m seeing right now is a heavy emphasis on tools with very little dedication to trust and training.  Brian says that these three things really need to be in the right order.  It should start with trust, followed by training and lastly tools.  Tools are there to amplify and scale great things.  If you’re not great, why scale?  The loyalty and enthusiasm really need to be there first.   The Future of Business is Community.   Community starts internally and then moves to customers.  Leaders need to trust their employees and invest in training continually – not as a one-time effort.  Too many companies offer training at onboarding and stop there.  But Brian says the onus is on the employee to own and cultivate their own brands and personal education. There’s an intersecting point between the employer and employee that I believe is what will make this work. The CEO is the purveyor of a business’ brand yet we see organizations with CEOs who have little experience and training with social media trying to fill the role.  But each person who becomes a social employee becomes like a miniature CEO for your brand.  Employees can reach new audiences that the business itself can’t reach.  There’s no longer a hard demarcation between work and life.  Each time an employee advocates online for his/her organization, those tweets and posts become part of shared presence. With this in mind, when businesses fail to provide training to employees, they’re risking employees portraying the business in a way that may be unfavorable (whether intentionally or not). Brian points out that startups have an advantage because the relative distance between the CEO and the employee is shorter. Many larger companies don’t realize that their employees don’t even understand the brand story and message.  Leaders need to simplify their stories and trust their employees.   Businesses Are Great When They Have Great Employees   Companies should support and promote their standout talent.  This shouldn’t be forced it should happen naturally.  But talented employees are not only attractive representation of the brand story but they’re one of the best recruiting tools in existence.  When a company truly drives collaboration and makes its employees feel as though their voices matter, employees will be excited and want to take ownership.  They’ll list their employer in their social bios and talk about their employer in a way that shows they are invested. Leaders shouldn’t ask their employees to talk about content that doesn’t interest them or their audiences. But a good education on hashtags and how to use social platforms can be very helpful.  Company culture needs to support everyone’s understanding of the “why” in addition to the “how.” This should all be collaborative.  Brian pointed out a failure in his past where he got buy in from employees for a change but he forgot to get management buy in.  He says this was a critical mistake.  Everything needs to line up.   Without Trust, The Tools Will Never Work.   Brands can train their employees on how to use each social network and tools.  Not everyone truly understands how Twitter works or what Periscope and Meerkat are.  Education can start here. “If you claim to have a great culture and your culture is great because of your employees, why are you not empowering them?” Brian asks.  Empowered employees are much more likely to advocate for a business. Revisiting the topic of buckets, Brian says it would be a mistake to assess a CEO, a social media staffer and a coder using the same criteria as social employees. Their stories will likely be very different and the company shouldn’t try to force them otherwise. I believe that you can’t really force things in business and that when you do, you’ll see short term results with long term collateral damage.  It can take years to rebuild trust when this happens.  With the speed of technology, social is at the center.  It’s the way that humans collaborate by choice. A social interaction is no less a business interaction than a phone call is.  If we don’t start embracing this interaction, we’ll never get to the second phase.  If we try to do this by demand or edict, the results will be paltry at best.   It’s a Philosophy Change.   Change your philosophy to create a new experience.  Today’s employee wants to work for a company that cares about quality of life and about them as an individual.  People not only want to make a difference but they want to be a part of something good that is bigger than themselves. When a company is genuinely on board with this, transparency can amplify it.  On the other hand, when the culture is bad or the underlying cause or product isn’t good, transparency reveals it.  Being scared of transparency might be an indicator that your business is lacking in one or more important qualities. Think about what your message is and how you’re getting it out there. We’re doinga webinar on July 9th with Charlene Li of Altimeter Group and An Le of Dynamic signal that will dive into some best practices for employee advocacy.   Sign up for the webinar and make sure to check us out onMeerkat and Periscope.  We stream our SMACTalk recording sessions live there and tweet using the hashtag #SMACTalk.