Podcasts about cannabis marketing association

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing strategies in the cannabis industry and explore the importance of owning and controlling your data. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com/ Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition. 

Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry.   

On this Cannacurio episode, Ed and Lisa Buffo of the Cannabis Marketing Association discuss how she got her start in marketing, why she decided to start CMA, the benefits of being a member, their awards program, and so much more! Head over to http://www.cannabiz.media/cannacurio for a full transcription and find us on Visit http://www.cannabiz.media to join thousands of reputable companies from around the world who are engaging and connecting with the cannabis and hemp industry! You can also find the Cannacurio Podcast on Apple Podcasts, Spotify, and iHeartRadio.

Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing. 

"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other pieces of the plant. I think that's a key differentiator." - Diana EberleinDive into cannabis beverages exploring low-dose THC, the hemp vs. marijuana showdown, crafty cannabis concoctions, and more! In today's episode, host Shayda Torabi celebrates the fifth anniversary of its Restart CBC brand, while expert Diana Eberlein, from Source Technology and Cannabis Beverage Association members, sheds light on industry shifts, tastes, laws, and making cannabis accessible. They also discuss self-regulation and the National Drink Cannabis Day on August 20th, an initiative by the Cannabis Media Council. Tune in to grasp the transformative potential of cannabis beverage and their impact on the industry![00:00 - 08:13] Celebrating 5 Years of Cannabis Business[08:13 - 15:24] Introducing Diana Eberlein: Exploring Cannabis Beverages, Emulsion Technology, and the Future of CPG[15:24 - 22:07] Exploring the Split in Cannabis Beverage Flavor Profiles: Low-Dose vs High-Dose[22:07 - 29:20] Exploring Cannabis Trends: Dosages, Formats, and Market Demand[29:20 - 36:21] A Look at the Future of Hemp Derived and Marijuana Derived Products[36:22 - 43:08] Exploring the Social and Economic Impacts of Low Dose Products[43:09 - 49:52] Exploring the Opportunities and Challenges of Cannabis-Derived and Hemp-Derived THC Beverages[49:52 - 56:35] Celebrate National Drink Cannabis Day and Learn How to Enjoy Cannabis Beverages Safely[56:35 - 1:00:24] Closing SegmentDiana Eberlein currently leads Marketing & Business Development at SōRSE Technology, a leading water-soluble technology for infusing cannabis beverages, food, supplements, and personal care products. Leveraging her 10+ years' experience in entertainment marketing specializing in brand development, experiential marketing, and celebrity partnerships, Eberlein develops the strategy behind all events, PR, and advertising.SōRSE currently powers the leading THC, Hemp D9, and CBD-infused beverages, including Cann, Mad Tasty, Leisuretown, Rebel Rabbit, and more.As a cannabis advocate and an infused beverage enthusiast, Eberlein became the chair of the Cannabis Beverage Association at the beginning of 2023, which focuses on beverage category awareness, government and regulatory affairs, and representing infused beverages across the US. Eberlein is also a member of the Cannabis Marketing Association and the Forbes Agency Council.Connect with Diana!Linkedin and InstagramOr go to www.sorsetech.com and https://cannabisbeverageassociation.org/And Linkedin:https://www.linkedin.com/company/sorsetech/https://www.linkedin.com/company/cannabisbeverageassociation

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tatiyana Brooks Director of Emerging Markets at Comprise Agency, to discuss Public Relations During Tough Economic Times.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.

How do cannabis companies build a brand? With a locked toolbox and platforms quick to shadowban, the challenges are endless.Marketing in Cannabis requires creativity, budget consciousness, resourcefulness, and wearing multiple hats. Almost no one understands these nuances better than Lisa Buffo, founder, and CEO of the Cannabis Marketing Association.We sat down with Lisa to discuss. Discover the challenges and nuances of marketing in the cannabis industry.Insights on building brand personality and understanding your customers.Navigating the complexities of compliance regulations while marketingBuilding brand loyaltyExploring why the customer journeyWhether you're a cannabis entrepreneur or simply curious about the industry, this episode offers a unique perspective on cannabis marketing.About the Cannabis Marketing AssociationCannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing. Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets. This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge. Today, CMA seeks to formally establish these best practices and further elevate Guest Links:https://www.linkedin.com/in/lisabuffo/https://twitter.com/libuff21https://www.instagram.com/libuff/CANNABIS MARKETING ASSOCIATIONhttps://thecannabismarketingassociation.com/https://twitter.com/cannamarketinghttps://www.instagram.com/cannamarketing/https://www.instagram.com/cannabismarketingsummit/ Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

How do cannabis companies build a brand? With a locked toolbox and platforms quick to shadowban, the challenges are endless.Marketing in Cannabis requires creativity, budget consciousness, resourcefulness, and wearing multiple hats. Almost no one understands these nuances better than Lisa Buffo, founder, and CEO of the Cannabis Marketing Association.We sat down with Lisa to discuss. Discover the challenges and nuances of marketing in the cannabis industry.Insights on building brand personality and understanding your customers.Navigating the complexities of compliance regulations while marketingBuilding brand loyaltyExploring why the customer journey Whether you're a cannabis entrepreneur or simply curious about the industry, this episode offers a unique perspective on cannabis marketing.About the Cannabis Marketing AssociationCannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing. Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets. This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge. Today, CMA seeks to formally establish these best practices and further elevate Guest Links:https://www.linkedin.com/in/lisabuffo/https://twitter.com/libuff21https://www.instagram.com/libuff/CANNABIS MARKETING ASSOCIATIONhttps://thecannabismarketingassociation.com/https://twitter.com/cannamarketinghttps://www.instagram.com/cannamarketing/https://www.instagram.com/cannabismarketingsummit/ Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

How do cannabis companies build a brand? With a locked toolbox and platforms quick to shadowban, the challenges are endless.Marketing in Cannabis requires creativity, budget consciousness, resourcefulness, and wearing multiple hats. Almost no one understands these nuances better than Lisa Buffo, founder, and CEO of the Cannabis Marketing Association.We sat down with Lisa to discuss. Discover the challenges and nuances of marketing in the cannabis industry.Insights on building brand personality and understanding your customers.Navigating the complexities of compliance regulations while marketingBuilding brand loyaltyExploring why the customer journey Whether you're a cannabis entrepreneur or simply curious about the industry, this episode offers a unique perspective on cannabis marketing.About the Cannabis Marketing AssociationCannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing. Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets. This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge. Today, CMA seeks to formally establish these best practices and further elevate Guest Links:https://www.linkedin.com/in/lisabuffo/https://twitter.com/libuff21https://www.instagram.com/libuff/CANNABIS MARKETING ASSOCIATIONhttps://thecannabismarketingassociation.com/https://twitter.com/cannamarketinghttps://www.instagram.com/cannamarketing/https://www.instagram.com/cannabismarketingsummit/ Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

In this episode, CMA Founder & CEO, Lisa Buffo and Membership Manager, Emily Wells, dive into the annual Future of Cannabis Marketing event and discuss why it's important for cannabis marcom professionals to stay informed and engaged with the industry's evolving landscape. We'll cover the various sessions offered at the event, including bundtender-centric marketing, experiential marketing, customer data ownership, sustainable packaging, and a surprise topic. Additionally, we'll preview what's to come for Cannabis Marketing Association in 2023 including our in-person Cannabis Marketing Summit, awards, and member programming. Visit our website to buy tickets, apply for a sponsored ticket, and learn more about sponsorship opportunities. The Early Bird special ends on January 30th at 11:59 pm MT, so don't miss out! https://thecannabismarketingassociation.com/summits/future-of-cannabis-marketing-2023/   Connect with the speakers: Johnathan McFarlane, Senior Director of Marketing, Roll Pros Katherine Wolf, Chief Marketing and Operations Officer, Malek's Premium Cannabis Naima Abdi, Digital Marketing Strategist, Above The Fray Michael Diaz-Rivera, Business Owner, Better Days Delivery Elizabeth Corbett, Vice President of Sales, AE Global   Establishing a Mission-Specific Brand with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-12-from-life-without-parole-to-establishing-a-mission-specific-brand/ From Prison to Brand Ambassador, Cannabis Marketing Summit 2022 Keynote with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-34-from-prison-to-brand-ambassador-fireside-chat-with-corvain-cooper/  

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she's working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses. Key Takeaways:- How to change the public's perception of cannabis in the face of historic misinformation.- How are states finding their footing as it pertains to cannabis regulations?- How to target potential cannabis consumers when the product has so many different uses.- How cannabis marketers can tell a better story about the product.Episode Timeline0:42 Lisa Buffo introduction.1:50 How is the CMA working to change the perceptions of cannabis?4:31 Does the CMA educate the public so that individual startups don't have to?6:00 How do regulations limit the messaging surrounding cannabis?7:55 Which states are the strictest and which are the most lenient on cannabis marketers?10:45 How is marketing cannabis different from alcohol?13:50 Different use cases for cannabis.15:30 The push to make medical claims about cannabis.18:25 How are some businesses missing the point when it comes to marketing cannabis products?22:00 What will 2023 look like for cannabis marketers?24:00 Is there any overlap between the cannabis industry and the developing psilocybin legalization movement?This episode's guest:• Lisa Buffo founder and CEO of the Cannabis Marketing AssociationSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shawna Seldon McGregor, Founder & CEO at Maverick Public Relations, to discuss Winning PR Strategies For Cannabis Brands.

Dan Serard, Director of Business Development, Cannabis Creative Dan has been working in the cannabis industry for over three years and has been a part of marketing over 150+ different brands. Currently, he heads business development and strategic partnerships for Cannabis Creative Group – a top marketing agency in the cannabis industry. He is a member of many cannabis associations such as the Cannabis Marketing Association, Business Owners Hemp and Cannabis Association, and National Association of Cannabis Businesses and is currently a committee member of the National Cannabis Industry Association's Marketing and Advertising Committee. With years of experience in the health and wellness industry, Dan's background as a business development professional complements his interest in the innovating world of cannabis. Before joining the cannabis industry, Dan managed multiple health clubs in downtown Boston and in Santa Monica, California, where his focus on business development shed new light on the concept of corporate wellness. He's also embraced sales roles in the biotech and software industries for numerous start-up companies. Dan holds a bachelor's degree in Recreation Management and Policy with a focus in Business Administration from the University of New Hampshire. Today, when he's not in the office, Dan can most likely be found outside – his passions include hiking, snowboarding, fishing, camping, travelling, and playing basketball, to name a few. https://www.instagram.com/cannabiscreativegroup/ https://twitter.com/Cannabis_CG https://www.facebook.com/cannacreativegroup/ https://www.linkedin.com/company/cannabis-creative-group Learn more about your ad choices. Visit megaphone.fm/adchoices

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Luna Stower, Chief Impact Officer at Ispire, to discuss Growing Your Cannabis Brand Through Networking.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Matt Shait, Vice President of Operations at Surfside, to discuss Implementing programmatic advertising for cannabis brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Emily Wells, Membership Manager at Cannabis Marketing Association, to discuss Branding & SEO Stats for Cannabis Marketers.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Jacob Roland, Director of Sales and Marketing at Loud Labs, to discuss How to Leverage Emotion in Cannabis Marketing.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Corvain Cooper, Brand Ambassador, at 40 Tons, to discuss everything related to Cannabis. Corvain Cooper is Brand Ambassador at 40 Tons, Black, a Woman-owned premium cannabis, clothing, and accessories brand in Los Angeles, California. Corvain grew up on the east side of South Central Los Angeles. Drawing from his experience navigating the legacy market, also a background in apparel, fashion, and brand building, Corvain is an avid Public Speaker, activist, and advocate for bringing awareness to 40 Tons and the causes it serves.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Edward Montanus, Team Director, Media Solutions at Equativ & Senior Advisor, at The MediaJel Foundation, to discuss Identifying Best Advertising Practices for Cannabis Brands.

El consumo de cannabis y el sentirse bien han ido de la mano durante siglos. Por esta razón, cuando la pandemia global ayudó a que los productos de wellness se convirtieran en algunos de los bienes de consumo de más rápido crecimiento a escala mundial, los operadores de cannabis vieron una oportunidad comercial de oro.Pero comercializar productos de cannabis para consumidores wellness no es tan simple como envolver los mismos productos en colores pastel.Y los comercializadores de cannabis que buscan nuevos consumidores deben tener cuidado de no alienar a los usuarios de marihuana tradicionales que podrían encontrar desagradable cuando sus marcas favoritas parecen maquillar su imagen convencional para perseguir ventas en el wellnessEs un equilibrio complicado, pero que puede pagar grandes dividendos.Se estimó que el sector de la salud y el bienestar tuvo un valor aproximado de 1,5 billones de dólares el año pasado y se prevé que crezca entre un 5% y un 10% anual, según la consultora de gestión global McKinsey & Co. La empresa descubrió que los compradores preocupados por el bienestar están buscando productos que son:NaturalesLimpiosDiseñado para mejorar su salud y bienestar mentalProbado y aprobado por personas influyentes en las redes socialesEl gran tamaño del mercado wellness muestra por qué tantas marcas de cannabis están lanzando productos que evocan spas más que conciertos de rock.Para descubrir las mejores estrategias de marketing para compradores de cannabis interesados ​​en el wellness, el medio M J BizDaily reunió información de expertos en una reciente conferencia de la Cannabis Marketing Association en Denver.Hay cuatro conclusiones que los especialistas en marketing sugieren al crear campañas de marca para compradores de cannabis preocupados por el wellness:Comience con CBD y comience en las redes socialesLos cannabinoides que no intoxican son los mejores productos para atraer a los compradores de cannabis preocupados por el bienestar, que suelen ser consumidores mayores y mujeres, dijo Antonio Gándara-Martínez, presidente y director de marketing de Budboard, una empresa de tecnología de cannabis en Albuquerque, Nuevo México.“El mercado de CBD es mayoritariamente femenino”, dijo. "Para el THC, ya sea médico o recreativo, es el grupo de hombres de 18 a 29 años el sector a atacar".El grupo demográfico generalmente aprende sobre productos de cannabis no intoxicantes en los canales de las redes sociales, dijo Anna Schwabe, directora de investigación y desarrollo de 420 Organics en Nueva Jersey.“Muchas mujeres y muchas personas mayores están investigando el CBD y principalmente lo leen en las redes sociales”, dijo.No descarte el THCEl CBD podría ser el producto de entrada para los consumidores de cannabis preocupados por el bienestar.Pero las compañías de cannabis deberían considerar probar productos de THC, si están formulados pensando en los nuevos usuarios, dijo Gándara-Martínez.“El CBD es importante para desestigmatizar el cannabis”, dijo.“Hace unos años, vendías THC o CBD. A partir de este año, es una división 50-50, donde la gente quiere ambos y la gente no tiene miedo a comprar THC".Las palabras importanEl mensaje es tan importante como la formulación para los nuevos compradores de THC, porque es posible que no quieran pensar en sí mismos como consumidores de cannabis de forma recreativa, dijo Diane Downey, directora ejecutiva de Rebel Spirit Cannabis Co. en Eugene, Oregón.“Es muy importante que respetemos la forma en que las personas se identifican a sí mismas y también que sepamos que eso es dinámico y cambiante”, dijo.La demografía no lo es todoLos especialistas en marketing de cannabis no tienen escasez de herramientas para identificar a los consumidores y orientar los esfuerzos de marketing en función de las edades y donde viven.Pero harían mejor en centrarse en los productos que resuenan con los compradores de cannabis preocupados por el wellness, como por ejemplo los productos con pocos ingredientes, dijo Raina Jackson, fundadora y directora ejecutiva de Purple Raina Self Care, una compañía de San Francisco que fabrica tópicos con infusión de cannabinoides y productos de belleza.“A la gente le gustan los productos que hacen muchas cosas diferentes con menos”, dijo Jackson.“Puedes mirar todos los números de edad y sexo y cosas así, pero mucho de eso es psicográfico (rasgos de personalidad) más que demográfico, agregó.“¿Qué está buscando la gente y cómo puedo ofrecérselo?”, esa es una de las claves por ahora, coincidieron los expertos.//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////Pacientes de cannabis medicinal de EE. UU. se cuadruplicaron en 4 añosEl número de pacientes de cannabis medicinal registrados en los EE. UU. se ha cuadriplicado de 2016 a 2020 y el total actual es de poco más de 2,97 millones de pacientes, según un estudio de inicios de 2022 publicó el sitio ganja preneur. Los investigadores encontraron que el 61% de los inscritos están calificados para programas para el dolor crónico, mientras que el 11% están inscritos para el trastorno de estrés postraumático.Los investigadores notaron que alrededor de un tercio de los pacientes calificados usan cannabis medicinal "para afecciones o síntomas sin una base de evidencia sustancial", dice el informe.Según la Conferencia Nacional de Legislaturas Estatales, 37 estados, Washington, D.C. y cuatro territorios de EE. UU. habían legalizado el cannabis medicinal a partir de febrero.Una encuesta de Harris Poll realizada en nombre de Curaleaf Holdings, Inc. publicada a principios de 2022 encontró que el 91% de los adultos mayores de 21 años que alguna vez han consumido cannabis lo han hecho con fines de salud y bienestar, independientemente de si están inscritos en un programa estatal. La encuesta encontró que el 75% de los encuestados prefería soluciones de salud holísticas sobre productos farmacéuticos y el 62% dijo que preferiría usar cannabis en lugar de medicamentos farmacéuticos para un problema médico.Más de la mitad (52 %) de los encuestados dijeron que preferían consumir cannabis para relajarse, el 49 % para ayudarlos a dormir, el 44 % para reducir el estrés y el 41 % para reducir la ansiedad.//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////Las empresas de marihuana luchan por mantenerse a flote en medio de la sobreproducción y caída los preciosA medida que las empresas principales se enfrentan a la creciente inflación y la amenaza de una recesión, muchas empresas de marihuana para adultos (cultivadores, minoristas y empresas auxiliares por igual) luchan con su propia serie de problemas.La caída de los precios y un exceso de productos en los mercados estatales de marihuana más establecidos están obligando a las empresas a cerrar, provocando despidos y desencadenando una lucha en toda la industria para mantenerse a flote.La caída de los precios ha aumentado la presión sobre los cultivadores y minoristas de cannabis.Para agravar los problemas de las empresas de cannabis: los productos de marihuana a menudo se gravan a una tasa mucho más alta que los productos convencionales como el maíz, la leche y los automóviles.En el estado de Washington, por ejemplo, los impuestos pueden representar casi el 50% del precio de los productos de marihuana.En respuesta, los minoristas están utilizando una variedad de tácticas para mantenerse a flote, que incluyen:Ofrecer a los consumidores grandes descuentos.Salir del negocio minorista por completo para centrarse en el cultivo.Abrir negocios completamente nuevos, como un salón de cerveza con temática de marihuana, para atraer el tráfico de regreso a sus tiendas.“Casi a nadie le va bien”, dijo Matt Walstatter, quien vendió su tienda de Oregón, Pure Green, en 2019 para enfocarse en el cultivo.////////////////////////////////////////////////////////////////////////////////////////////////////////////////////Disclaimer Cannabis Hispano no promueve ni participa en actividades ilegales relacionadas con el uso o la venta de marihuana o sus derivados. Tampoco vende o intercambia cannabis por servicios. Consulta a un profesional de la salud si consideras usar cannabis.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Wesley Williams, Co-Founder, and CEO at KND Infusions, Inc., to discuss Best Business Practices to Increase Customer Loyalty.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Katherine Wolf, Chief Marketing & Operations Officer at Malek's Premium Cannabis, to discuss How Brands Are Using Cannabis NFTs.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Catherine Merritt, CEO at Spool Marketing & Communications, to discuss Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers.

Jordan Lang, Content Coordinator of the Cannabis Marketing Association sat down with Lisa Buffo, Founder, and CEO of Cannabis Marketing Association, to discuss All About The Cannabis Marketing Summit In Denver This June 7-9.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Rebecca Maestas Sincere, Executive Director of Marketing at Clear Cannabis Inc, to discuss In-Person Events Changing the Dynamic of the Cannabis Industry.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shannon Reed, CMO at Omura, to discuss Understanding Cannabis Consumers to Drive Sales.

“We've seen brands who, you know, maybe they have great products, but they have really inauthentic marketing, and that hurts them. And I think that authenticity, the understanding of your core values, your mission statement, your North Star, the why you do what you do, people want to support that.” - Lisa BuffoIn this episode, Shayda Torabi welcomes Lisa Buffo of Cannabis Marketing Association. She discusses what it takes to determine the best practices industry marketers should implement. With the dizzying laws, policies, and loopholes determining the cannabis marketing playbook, it all boils down to identifying your niche and figuring out alternative marketing efforts. [00:01 – 09:19] Shayda shares her South by Southwest Experience[09:20– 18:48] Lisa Buffo on Diving in Headfirst into Marketing and Exploring Cannabis[18:49 – 33:45] Best Practices for Industry Marketers by Understanding the Community[33:46 – 57:45] The Playbook of Laws and Policies on Cannabis Marketing and Censorship[57:46 – 01:14:13] Plausible Execution through Alternative Marketing Efforts[01:14:14 – 1:15:26] Food for Thought: How do you figure out your niche? Who do you market to? Lisa Buffo is a marketer and entrepreneur with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association. CMA has hosted over 100+ educational events nationwide bringing together the cannabis marketing community. Lisa has been quoted in Forbes, The Guardian, VICE, Denver Business Journal, The Boulder Daily Camera, Marijuana News Network, Cannabis Culture Magazine, and other national, local, and trade publications.  Lisa helped launch 10 cannabis startups for CanopyBoulder. Lisa also launched the industry's first online wholesale brokerage as their CMO, garnering national coverage in VICE and INC Magazine and becoming the first cannabis-related company to present at SXSW in Austin, TX. Lisa is the Founder & Co-Chair of the National Cannabis Industry Association's Marketing & Advertising Committee where she co-authored the Public Relations Crisis Manual and the Short Guide to Colorado's Marketing & Advertising Regulations. Lisa is an active speaker and has spoken at WomenGrow, NCIA, and CMA events.Connect with Lisa Visit https://thecannabismarketingassociation.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @cannamarketing Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“We do need to be authentic, we do need to be inclusive…bringing that positive perception to the plant and, I say, authentic understanding of the consumer because there's no right or wrong way to be a cannabis consumer.” - Lisa BuffoSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Sadie Thompson, PR Coordinator at Proven Media, to discuss How to Leverage PR for Cannabis Brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Dmytro Syvak, Head of Business Development at MJSeo Agency, to discuss the Best Strategies for Improving your Cannabis SEO.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tiffany Watkins, Director of Sales and Marketing at The People's Ecosystem, to discuss Using Your Voice in the Cannabis Ecosystem. 

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Elizabeth Corbett, Vice President of Sales at AE Global, to discuss Innovation and Sustainability in Cannabis Packaging.

Lisa Buffo, Founder, and CEO of Cannabis Marketing Association sat down with Carl Izzi, Founder & Managing Director at ARSENL Digital Agency Miami, to discuss the opportunities that cannabis marketers have regarding paid advertising.

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Marcus Naramore, Director Of Marketing And Business Development at Edgemont Group (Leafwerx & Full Spec) to discuss the benefits of using creativity in cannabis marketing. 

When marketing maven Lisa Buffo broke into the marijuana industry in 2014, she had lots of questions concerning compliance, regulations and other issues, but there was no place for a cannabis marketing professional to find an answer. So she created that place herself, nurturing a series of marijuana marketing meetings that became the Cannabis Marketing Association. Today, the organization has nine “communities” across the nation and a growing membership. In this episode of Seed to CEO, Lisa shares: How she identified the need for a marketing association and how what she did can be used as a model for other professional groups. How her event-driven cannabis industry adapted during the COVID-19 pandemic. How to strategically scale an organization such as the CMA even as new markets are still getting off the ground. Why marketing really matters in cannabis. Who is Lisa Buffo? While Lisa's focus these days is on marketing, she has broad experience in multiple sectors, having worked with several business incubators, including as a program associate at Canopy Boulder, where she helped launch its first class of startups. She is also founder and co-chair of the Marketing & Advertising Committee at the National Cannabis Industry Association and speaks extensively about marijuana in the media and public forums. Before cannabis, Lisa worked for Bizdom and LaunchHouse, technology business accelerators in Cleveland and helped bring more than two dozen software startups to market.    

When marketing maven Lisa Buffo broke into the marijuana industry in 2014, she had lots of questions concerning compliance, regulations and other issues, but there was no place for a cannabis marketing professional to find an answer. So she created that place herself, nurturing a series of marijuana marketing meetings that became the Cannabis Marketing Association. Today, the organization has nine “communities” across the nation and a growing membership. In this episode of Seed to CEO, Lisa shares: How she identified the need for a marketing association and how what she did can be used as a model for other professional groups. How her event-driven cannabis industry adapted during the COVID-19 pandemic. How to strategically scale an organization such as the CMA even as new markets are still getting off the ground. Why marketing really matters in cannabis. Who is Lisa Buffo? While Lisa's focus these days is on marketing, she has broad experience in multiple sectors, having worked with several business incubators, including as a program associate at Canopy Boulder, where she helped launch its first class of startups. She is also founder and co-chair of the Marketing & Advertising Committee at the National Cannabis Industry Association and speaks extensively about marijuana in the media and public forums. Before cannabis, Lisa worked for Bizdom and LaunchHouse, technology business accelerators in Cleveland and helped bring more than two dozen software startups to market.    

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Lavall Chichester, Founder and CEO of Flavor Fix, to discuss SEO's impact on brand visibility and accessibility within the cannabis space.

“Marketing Through The Numbers: Using Data to Reach Consumers,” is the 16th episode of Party Like A Marketer. In this episode, host Lisa Buffo, Founder and CEO of Cannabis Marketing Association, is joined by Claire Kaufmann, Director of Client Services at Brightfield Group — an industry-leading CBD and cannabis market research firm. Claire takes listeners on a data-focused journey through the cannabis industry, highlighting key takeaways and essential research-based findings to encourage marketing in the cannabis industry. Utilizing data is another tool cannabis brands can use to reach their consumers.   Listen to episode 16, “Marketing Through The Numbers: Using Data to Reach Consumers,” with guest Claire Kaufmann to learn about industry data trends and ways in which cannabis brands can use this information to expand their consumer base. For more information, visit: TheCannabisMarketingAssociation.com/party-like-a-marketer-podcast-cannabis-marketing-podcast/   Follow us on instagram: https://www.instagram.com/partylikeamarketer/ https://www.instagram.com/cannamarketing/    

CDC Youth Studies of Marijuana UseDr. Sheila P. Vakharia is Deputy Director of the Department of Research and Academic Engagement for the Drug Policy Alliance. She reports that the Center for Disease Control conducts national annual surveys in all 50 states and DC on high school students in 9th to 12th grades. Studies show that legalization of in many areas was not followed by increased use of marijuana by young people. This counters concerns that legalization would encourage use by the young.Dietary Supplements & Immune SupportStuart Tomc works in the Regulatory Department of CV Sciences as Vice President of Science, Regulation and Education. They researched the benefits of dietary supplements as a means to bolster immune support. While dietary supplements are not designed to treat, diagnose or ameliorate any disease symptoms, however, their research is focused on how they may help the immune system. Mr. Tomc talks about one plant based product in particular that they developed along this line.Annual Report on the Status of the Cannabis BusinessKasey Morrisey is the Associate Director of Industry Analytics for New Frontier Data which helps cannabis businesses make the right decisions with data. It is an independent, technology-driven analytics company specializing in the global cannabis industry. They make market projection estimates and analyze major trends. Hear what they have found and why potential legalization of recreational use in New Jersey is pivotal in opening markets in much of the country.Market Opportunities NowLisa Buffo is the Founder & CEO of the Cannabis Marketing Association. People are moving toward more sophisticated marketing tactics. At the same time, opportunities lie in returning to basics in marketing my using pre-social media strategies and relying on the fundamentals. Listen in!Find more at: https://w420radionetwork.com/s2-e27-cdc-youth-studies-dietary-supplements-immune-support-cannabis-business-status-market-opportunities-now/

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Durée Ross, Founder and CEO of Durée & Company, Inc., to discuss utilizing a PR toolbox, in order to achieve company goals within the world of cannabis marketing. 

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Mary Pryor, CMO of Tonic CBD and Co-Founder of Cannaclusive, to discuss core values for cannabis brands and their overall influence within the industry.

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Nicole Katsin, Associate Attorney at Evoke Law, to discuss considerations designed specifically towards intellectual property, which later can help cannabis marketers flourish in the industry. For more information, visit: https://thecannabismarketingassociati... Follow CMA: Instagram: https://www.instagram.com/cannamarketing Facebook: https://www.facebook.com/CannaMarketi... LinkedIn: https://www.linkedin.com/company/cann... Twitter: https://twitter.com/cannamarketing   Follow Evoke Law: Website: https://www.evoke.law/ Facebook: https://www.facebook.com/EvokeLaw LinkedIn: https://www.linkedin.com/company/evok... Twitter: https://twitter.com/EvokeLaw

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Darius Kemp, Head of Equity & Community Change at Eaze, to discuss the ways in which marketers can actively use their resources to promote social equity within the cannbis industry.

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Durk Price, Founder and CEO of eAccountable, to discuss the ways in which affiliate marketing and e-commerce can influence the traffic of a brand, particularly in reference to CBD brands.

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Evan Nison, Founder & President of NisonCo, to discuss how PR can positively impact cannabis advocacy.

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Hope Wiseman, Founder & CEO of Mary and Main to discuss one of the biggest resources in dispensary marketing -- community building.

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Chris Day, VP of External Relations at Marijuana Business Daily to discuss the world of public relations and external relations in the cannabis industry. For more information go to: https://thecannabismarketingassociation.com/  

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Phil Parrish, Co-Founder & Managing Director at PrograMetrix to discuss all things programmatic advertising in the cannabis industry. For more information go to TheCannabisMarketingAssociation.com

Happy Green Wednesday fellow cannabis enthusiasts! Green Wednesday is the second biggest holiday for dispensaries in terms of sales, right behind 4/20. Marketing and advertising for cannabis brands can be an arduous task and businesses sometimes have to rely on alternative forms of promotion. This week, Miggy and Tom were joined by Lisa Buffo, Founder and CEO of the Cannabis Marketing Association, to discuss marketing challenges and opportunities cannabis brands face.https://www.cannabisindustrylawyer.com/cannabis-marketing-association/https://thecannabismarketingassociation.com/Support the show

Cannabis Creative Group with Director of Business Development Dan Serard today on Grassroots Marketing only on Cannabis Radio. Dan has been working in the cannabis industry for over three years and has been a part of marketing over 150+ different brands. Currently, he heads business development and strategic partnerships for Cannabis Creative Group – a top marketing agency in the cannabis industry. He is a member of many cannabis associations such as the Cannabis Marketing Association, Business Owners Hemp and Cannabis Association, National Association of Cannabis Businesses. He is currently a committee member of the National Cannabis Industry Association's Marketing and Advertising Committee. The stigma around cannabis and how marketing can help break down barriers Product innovations and new/up-and-coming types of businesses The value of certain digital marketing strategies for cannabis businesses, such as geo-targeting and Google Ads/SEO.