Podcasts about The Creative Circus

Ever wonder how top creatives land those dream campaigns with GEICO, Target, and Old Navy? In this episode, art director Ashley Bozeman pulls back the curtain on the art of the perfect pitch. In this episode of This Is How We Create, host Martine Severin sits down with art director Ashley Bozeman for an intimate conversation about creative collaboration, client presentations, and the art of the pitch. Ashley shares invaluable insights from her journey through major agencies including Martin Agency, Mother New York, and currently Mullen Lowe Los Angeles, where she's worked with brands like GEICO, DoorDash, Old Navy, and Target. Key Highlights: How the Creative Circus transformed Ashley's approach to collaboration by replacing "I" with "We" The essential elements of a winning client deck: simplicity, clear hierarchy, and purposeful design Bringing personal stories into professional work, including featuring her activist mother in an Old Navy campaign Practical tips for creating impactful presentations and mood boards Applying creative direction skills to personal projects, including wedding planning Memorable Quote: "Let's just try it out. I never want to be a person that's already knocking stuff down before we even get to present it. If somebody feels very passionate about an idea and they have a lot of excitement behind it, a lot of love - okay, great. How can I help you better it?" Connect with Ashley Bozeman: Website: https://ashleybozeman.com Instagram: https://www.instagram.com/ashleycierraa/ Support the Show: Follow Host Martine Severin on Instagram: @martineseverin | @thisishowwecreate Subscribe to Martine's Newsletter: https://martineseverin.substack.com/ Visit our Website: https://martineseverin.com/ Credits: This is How We Create is produced by Martine Severin and edited by Santiago Cardona. If you enjoyed this episode, please rate and review us on Apple Podcasts. Your reviews help other creative professionals find our community. Next Episode: Tune in next week as we continue our conversation with creative professionals who are reshaping the industry.  

The Soil Matters Camille Newsom andMerideth Garriganof EnSoil AlgaeSeason 3, Episode 05 Today's Guest:https://ensoilalgae.com/https://www.youtube.com/@ensoiltvInstaGram links@enlightenedsoilcorp@cameljonescards@meridethgarrigan_wecology  Camille Newsomis the Director of Grower Support and Education at Enlightened Soil Corp. Before joining the ESC team, Camille worked as an emergency medical technician, then taught middle school science, then transitioned to farming. She holds a Bachelors of Arts in Education from Colorado Collegeand a Permaculture Design Certificate from Earth Activists Training. A true believer that our living world holds the answers we all are looking for, Camille helps steward regenerative livestock at Crane Dance Farm outside ofGrand Rapids, Michigan. She lives by the words "when in doubt, ask nature." Merideth is a native of Mississippi and grew up exploring and photographing the vast backroads, gardens, farms, anddairies in her family history. Her experiences in these landscapes really shaped her purpose in life. A life-long learner, with a curiosity and wonder that can be attributed to her dad. She received a Journalism degree at the University of Mississippi and followed with a concentrated study of traditional and alternative photography at the Creative Circus in Atlanta, GA. She went on to work for several publications before starting her own freelance photographybusiness in 2008. Merideth has raised two daughters in Charleston, SC. She was drawn to the community, its beauty, and to the familiar rural landscapes of home. An avid grower of food, a constant promoter of permaculture, and gardensthat support life, Merideth has evolved a 15-year hobby into a new career. Merideth is a certified permaculturalist and a master rain gardener. She is focused on permaculture and regenerative methods for land repair and waterprotection. Merideth's first encounter with EnSoil Algae and the way it nourished the soil and the plant life is a milestone day in her life. The knowledge we need to design and develop a sustainable and regenerative culturehas been provided by our ancestors and from all living systems in place on Earth. Eureka! All we need to do is to listen. Driven by a deep desire to help heal people, communities, and to heal Mother Earth, Merideth find's herfulfillment in helping people realize their dreams and supporting these dreamers at grassroots levels. She believes our strength is in our ability to collaborate to promote balance and resilience. We can do so much better. She ispassionate about connecting humans with nature and with each other. She is here to act as a bridge in our community to foster those connections that ensure a sacred, healthy ecology and fair and balanced economy. Your Host: Leighton Morrisonhttps://www.instagram.com/kingdomaqua...https://www.kingdomaquaponicsllc.com/ Executive ProducerKen Somervillehttps://www.instagram.com/kensomerville/https://www.itsallaboutthebiology.caContact emailitsallaboutthebiology@gmail.comReach out to Ken for a quick 15 mincall:https://calendly.com/kensomerville/connections Help to support the mission: patreon.com/user?u=104510089 Discount codes available at:https://www.itsallaboutthebiology.ca/discountcodes #flowers,#plants,#nature,#gardening,#garden,#growing,#koreannaturalfarming,#naturalfarming,#jadam,#naturalfertilizer,#naturalfarminginputs,#permaculture,#regenerative,#foodforest,#biodynamic,#bioactive,#organic,#notill,#knf,#organicgardening,#urbangardening,#containergardening,#homegardening, Music by The Invisible Gardener (Andy Lopez) https://soundcloud.com/invisiblegardenerFor Full:Disclaimer

The Soil Matters Camille Newsom and Merideth Garrigan of EnSoil Algae Season 3, Episode 03   Today's Guest: https://ensoilalgae.com/ InstaGram links @enlightenedsoilcorp @cameljonescards @meridethgarrigan_wecology    Camille Newsom is the Director of Grower Support and Education at Enlightened Soil Corp. Before joining the ESC team, Camille worked as an emergency medical technician, then taught middle school science, then transitioned to farming. She holds a Bachelors of Arts in Education from Colorado College and a Permaculture Design Certificate from Earth Activists Training. A true believer that our living world holds the answers we all are looking for, Camille helps steward regenerative livestock at Crane Dance Farm outside of Grand Rapids, Michigan. She lives by the words "when in doubt, ask nature."   Merideth is a native of Mississippi and grew up exploring and photographing the vast backroads, gardens, farms, and dairies in her family history. Her experiences in these landscapes really shaped her purpose in life. A life-long learner, with a curiosity and wonder that can be attributed to her dad. She received a Journalism degree at the University of Mississippi and followed with a concentrated study of traditional and alternative photography at the Creative Circus in Atlanta, GA. She went on to work for several publications before starting her own freelance photography business in 2008. Merideth has raised two daughters in Charleston, SC. She was drawn to the community, its beauty, and to the familiar rural landscapes of home. An avid grower of food, a constant promoter of permaculture, and gardens that support life, Merideth has evolved a 15-year hobby into a new career. Merideth is a certified permaculturalist and a master rain gardener. She is focused on permaculture and regenerative methods for land repair and water protection. Merideth's first encounter with EnSoil Algae and the way it nourished the soil and the plant life is a milestone day in her life. The knowledge we need to design and develop a sustainable and regenerative culture has been provided by our ancestors and from all living systems in place on Earth. Eureka! All we need to do is to listen. Driven by a deep desire to help heal people, communities, and to heal Mother Earth, Merideth find's her fulfillment in helping people realize their dreams and supporting these dreamers at grassroots levels. She believes our strength is in our ability to collaborate to promote balance and resilience. We can do so much better. She is passionate about connecting humans with nature and with each other. She is here to act as a bridge in our community to foster those connections that ensure a sacred, healthy ecology and fair and balanced economy. Your Host: Leighton Morrison https://www.instagram.com/kingdomaqua... https://www.kingdomaquaponicsllc.com/   Executive Producer Ken Somerville https://www.instagram.com/kensomerville/ https://www.itsallaboutthebiology.ca Contact email itsallaboutthebiology@gmail.com Reach out to Ken for a quick 15 min call: https://calendly.com/kensomerville/connections   Help to support the mission: patreon.com/user?u=104510089   Discount codes available at: https://www.itsallaboutthebiology.ca/discountcodes   #flowers,#plants,#nature,#gardening,#garden,#growing,#koreannaturalfarming,#naturalfarming,#jadam,#naturalfertilizer,#naturalfarminginputs,#permaculture,#regenerative,#foodforest,#biodynamic,#bioactive,#organic,#notill,#knf,#organicgardening,#urbangardening,#containergardening,#homegardening,   Music by The Invisible Gardener (Andy Lopez) https://soundcloud.com/invisiblegardener For Full: Disclaimer

Rodney Johnson jumped into the deep end on production with his start at Tube Creative, an independent production studio in Atlanta, which gave him his 10,000 of hours of experience and then some. Since then he's only added to his resumé, working on productions in the ad world, for music videos, and beyond. He and Brian met when Rodney was moonlighting as the Creative Circus' video editing instructor and campus guru. Now, he's bottling his extensive knowledge into an easily accessible video editing course for budding video pros and seasoned veterans alike.  We talk about his journey, editing on the 1's and 2's, Adobe Premiere vs DaVinci Resolve, and what makes him want to share his knowledge and chops with the world. Episode Links: Follow Rodney on IGDaVinci Resolve (FREE Video Editing software)Tube Creative Design/Video AgencyThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

Co-founder of Knack Recruiting and former Copywriting Department Head of the Creative Circus, Paul Korel, joins us from Atlanta to reminisce on bygone circus days with Brian. Episode Links: https://www.knackrecruits.com/Thanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

Hello and Welcome to the A-List Podcast, the podcast that asks the world's top advertising professionals how they got started in the business. Sponsored by Adhouse Advertising School. Hosted by Tom Christmann, Executive Creative Director at Catch+Release and one of the head adnerds at Adhouse. In this episode, recorded in the fall of 2022, you'll hear Tom's chat with Matt Vitou, Executive Creative Director at Mother in New York City. Matt and Tom talk about about: • Growing up on video games and MTV in Cleveland • Learning about advertising at Loyola New Orleans • Burning every bridge in New Orleans with one email • Discovering the Creative Circus in Atlanta • Why every ad-hopeful should be on LinkedIn • How he wound up losing his shirt at Wuhan prison in China • Creativity diets We'll also hear some great tips on staying inspired, including the Criterion Collection and the practice of wandering cities known as Dérive. If you are curious about breaking into the ad business or want to be inspired to do your best work, you're in the right place. Music: Ross Hopman of Duotone Audio Group.

In this episode we sit down with Logan Blake. A graduating Graphic Designer who has a great look on life and the keys to success, "drink water, exercise, and put in the work." Listen in for more great thoughts on the design industry. Enjoy!

Tune in this week to listen to this disco cowgirl copywriter to hear about her journey through the copywriting scene. We get to hear some great advice about the creative process and hear a new perspective. Enjoy!

We have all had to change things up in one way or other over the past few years. But if you're like this week's return guest, Nakita M. Pope, there's power in pivoting! (You might remember her from my recent talk with Jordan Taylor, or from our 2016 interview.)Our conversation started with catching up on what's happened over the past few years, and Nakita spoke about some of her recent projects, including launching a business course and a subscription box turned online community — Bella Boss! We also talked about her work as a design educator, the recent closing of The Creative Circus, being awarded as an AIGA Fellow, and she shared how her passion projects have impacted her career. Nakita's love for community and giving back really shines, and I think you'll get really inspired by this interview!LinksNakita M. Pope's 2016 interviewBella BossBella BossBella Boss on FacebookBella Boss on InstagramBella Boss on TwitterBranding ChicksBranding ChicksBranding Chicks on FacebookBranding Chicks on InstagramBranding Chicks on TwitterFor extended show notes, including a full transcript of this interview, visit revisionpath.com.==========Apply to Join The Tenth CollectiveAre you a Black designer looking for work? Join The Tenth Collective, a joint effort from Revision Path and State of Black Design to connect Black professionals in the design and creative industries with companies committed to hiring Black candidates for design and creative positions!Looking for a new opportunity can be tough -- we know. Let us help! Apply today and get curated introduction requests from hiring companies vetted by Revision Path + State of Black Design. It's 100% free, and you'll only be contacted when a company is requesting to speak to you. And you can remain anonymous! Let us be your resource to find work, whether you're looking or not.Apply here: thetenthcollective.com==========Sponsored by HoverBuilding your online brand has never been more important and that begins with your domain name. Show the online community who you are and what you're passionate about with Hover. With over 400+ domain name extensions to choose from, including all the classics and fun niche extensions, Hover is the only domain provider we use and trust.Ready to get started? Go to hover.com/revisionpath and get 10% off your first purchase.==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Google Podcasts, Spotify, or wherever you find your favorite shows.Follow us there, and leave us a 5-star rating and a review! Thanks so much to all of you who have already rated and reviewed us!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.It is produced by Maurice Cherry and engineered and edited by RJ Basilio. Our intro voiceover is by Music Man Dre, with intro and outro music by Yellow Speaker. Transcripts provided by Brevity & Wit.Thank you for listening!

This week we sat down with our other host of the Just Getting Started Podcast, Alex Watts. We learned more about her as a creative and what her creative process is like.

This week we turned the script on our hosts and gave the mic to Etosha for some interesting insight on her creative journey. Tune in to learn more about one of your Just Getting Started Podcast Hosts!

We had a dope ass conversation with copywriter Zeke! He talks about what led him to the Circus, all the lessons he learned and a major fuck up that happened during his internship. But as a final note, he says, " Your best work is when you reach your breaking point. So don't be afraid of it, embrace it."

If I had to give an award for “Most Chill Revision Path Guest”, Jordan Taylor would win the prize with no competition. But don't let the relaxed vibes fool you, because his skills as a designer and creator are anything but laid-back. And even better, he has roots here in Atlanta. Keep listening to learn more about this hometown hero!We started off talking about his recent move to NYC, and he gave a peek behind the curtain of being a designer at the world-famous design firm Pentagram. From there, Jordan talked about growing up and attending college in Atlanta (taught by past Revision Path guest Nakita M. Pope!) We also touched on a few other topics, including Atlanta's design scene, and what Jordan wants to see more of from the larger design community. Jordan is a uniquely talented designer, and I think we're going to see a lot more of his work in the future!LinksJordan Taylor's WebsiteJordan Taylor on Are.naJordan Taylor on InstagramFor extended show notes, including a full transcript of this interview, visit revisionpath.com.==========Apply to Join The Tenth CollectiveAre you a Black designer looking for work? Join The Tenth Collective, a joint effort from Revision Path and State of Black Design to connect Black professionals in the design and creative industries with companies committed to hiring Black candidates for design and creative positions!Looking for a new opportunity can be tough -- we know. Let us help! Apply today and get curated introduction requests from hiring companies vetted by Revision Path + State of Black Design. It's 100% free, and you'll only be contacted when a company is requesting to speak to you. And you can remain anonymous! Let us be your resource to find work, whether you're looking or not.Apply here: thetenthcollective.com==========Sponsored by HoverBuilding your online brand has never been more important and that begins with your domain name. Show the online community who you are and what you're passionate about with Hover. With over 400+ domain name extensions to choose from, including all the classics and fun niche extensions, Hover is the only domain provider we use and trust.Ready to get started? Go to hover.com/revisionpath and get 10% off your first purchase.==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Google Podcasts, Spotify, or wherever you find your favorite shows.Follow us there, and leave us a 5-star rating and a review! Thanks so much to all of you who have already rated and reviewed us!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.It is produced by Maurice Cherry and engineered and edited by RJ Basilio. Our intro voiceover is by Music Man Dre, with intro and outro music by Yellow Speaker. Transcripts provided by Brevity & Wit.Thank you for listening!

We sat down with Sammi and spoke about what brought her to the Creative Circus and what all she has learned along the way. She shares some valuable insight about her experiences in the creative field and how it's easy to be hard on yourself but that "its okay to fuck up...no one is perfect." And remember, you got this!

We talked with our lovable and quirky Wacky Jacky. She talks about how she got the name Wacky Jacky, what led her to portfolio school and how owning your doubt can push you to be better and do better.

On Episode 148 of Bouncing Back, I interviewed Chris Baker who was most recently an Associate Creative Director/Copywriter freelancing at Forsman & Bodenfors. This is also my 106th episode in partnership with The Avail List.Chris only found out about creative advertising from watching MadMen. Once he realized it could be a real career, he worked his way into the Creative Circus where he would learn to master his craft. He enjoys working at smaller agencies because he gets to learn from smart people on a more personal level. Chris is also a strong believer that brands should be making fewer TV commercials, but way more videos. He loves getting scrappy on productions, and even though he's a writer, he enjoys getting his hands dirty with photography and videography. Check out his site to not only see his amazing work, but to also hear how he lived out of his Subaru Outback for over a year during covid. https://lnkd.in/epJ63G5nvimeo.com/727199634#BouncingBack #Covid19 #JobSearch #Advertising

A few weeks back I was fortunate to chat with Neel Williams - Group Creative Director at the Martin Agency. Neel runs all things creative on the massive GEICO account. I couldn't beat the brilliant intro Neel has on his website, so I decided it was simplest to just cut and paste it."I am a copywriter by trade, Group Creative Director by title and gumbo-lover by birth. I graduated from Yale University, majoring in Art History. After attending The Creative Circus and working in Atlanta & New York, my wife and I moved to Richmond, Virginia.Since then I've made a lot of fun stuff at The Martin Agency, helped write two nationally published books, invented a high-five machine, grown two mediocre moustaches, fathered two outstanding children, founded a modern fairytale podcast, and sang lyrics about Irritable Bowel Syndrome with Boyz II Men."In the episode- we discuss Neel's early motivations to be a strategist, how he shifted into the creative domain, the importance of inspiration, improvisation with boundaries, the importance and role of strategy on the GEICO account, and the challenge of finding new ideas when you've already done most of the ones that are available. 

This is the first episode since the relaunch of the podcast! The hosts Alex x Etosha sat down with Mary Celeste and chatted about all things creative. From the creative process, inspiration and pushing past doubt.

Jen Mageau is an art director, freelancer, teacher, co-founder, business owner, and one of Brian's most influential advertising mentors. She's also a Department Head at the hallowed Ad Land institution, The Creative Circus. After 26 years of supplying some of the best minds in the ad industry The Creative Circus will be closing its doors for good.  We talk to Jen about what that looks like, what it's meant for her throughout the years, and what it means to move on. Buckle up, baddies. Episode 34 is a good one!Thanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

Portfolio schools have proven effective at giving many people the chance to learn practical (and sellable) skills that made them ready to join advertising teams. But in light of the news that Creative Circus will be closing at the end of the year, we asked ourselves whether those curriculums were still relevant, or whether this may be the first domino to fall?

On Episode 135 of Bouncing Back, I interviewed Sammi Drbal who just graduated from the Creative Circus studying Graphic Design. This is also my 93rd episode in partnership with The Avail List.Sammy started her career as a wedding florist, where she quickly realized that she could harness her creativity into a career. Not long after, she heard about The Creative Circus and instantly fell in love with Graphic Design. She's passionate about brining brands to life visually, and uses her love for fashion, food, and hospitality as inspiration for her work. Living a sustainable lifestyle is important to her, which is why she's hoping to work for a company that wants to change the world. She's proficient in adobe suits, always teaching herself new skills, understands that unless the client is over the moon, the job isn't done, and has already won a few stunt awards. Make sure to check out the bonus section of her portfolio, and try not to get distracted by her always changing hair color.  drbal-like-gerbil.comvimeo.com/654267683#BouncingBack #Covid19 #JobSearch #Advertising

After an 18 year tenure as Department Chair at The Creative Circus, Dan Balser sent ripples around Ad Land by stepping down somewhat mysteriously. But as of a recent Ad Age article, the cat is out of the bag. This year, legendary ad house Goodby, Silverstein, & Partners will begin a new portfolio program at the agency dubbed "The Academy" that is completely tuition free. In the 21st episode of The Bad Podcast we talk with Dan about Academy's origins, its future, and who it hopes to help along the way. Dan is also a copywriter, father, husband, and host of Don't Get Me Started, a(nother) podcast about advertising with a 14 year backlog. Thanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

This week I interviewed the calm and cool Hannah Lenkey, Q7 Copywriter at the Creative Circus. Tune in to hear how she incorporates a love of reading into her creative process, why she will always be a musician first and foremost, and what her love of Green Day and reality TV has done to influence her life. Name: Hannah Lenkey Email: Hannah.Lenkey@gmail.com Social Media: @arealtattoo Phone Number: (973) 590-1927 Thanks for listening! As always, cover art is made by by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/idgafaks.

This week I interviewed the outdoorsy and optimistic Taylor Moser, Q4 Art Director at the Creative Circus. Tune in to hear how he pivoted from SCAD to Circus, why he finds value in being open minded, and what makes him want to end up in a smaller city after school. Name: Taylor Moser Instagram: @moser_taylor Portfolio: TBA Thanks for listening! As always, cover art is made by by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/idgafaks

This week, I interviewed the friendly and funny Stephanie Karsten, Q7 Art Director at The Creative Circus. Tune in to hear what going for walks has done for her creative process, how she maintains a healthy obsession for Harry Styles and SoulCycle despite a busy schedule, and why she believes it is important to partner with everybody. Name: Stephanie Karsten Social: stephtk_ Portfolio: www.stephkarsten.com Thanks for listening! As always, cover art is made by by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/idgafaks.

This week, in honor of her birthday, I interviewed the daring and delightful Antonia Green, 7th Quarter Copywriter at the Creative Circus. Tune in to hear what childhood artistic pursuits of hers have now influenced her writing , how she uses humor and cringe to her advantage, and why she can't pick a single favorite project she has worked on so far. Name: Antonia Green Instagram: @tone.green Twitter: @yungl1tty Portfolio: www.tonjaygreen.wixsite.com/wrotebytone Thanks for listening! As always, cover art is made by by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/idgafaks.

On Episode 118 of Bouncing Back, I interviewed Pat Feehery who's currently a freelance Creative Director/Art Director/Designer at Chemistry in Atlanta. This is also my 76th episode in partnership with The Avail ListPat lives for the industry hustle. He started his career working in construction, then took his passion for storytelling to the Creative Circus in Atl. He's a hands-on Creative Director who loves to be involved in the brainstorming process. Just like all of us, he's constantly thinking, and overthinking, and sometimes even needs to remind himself to turn his brain off. He really appreciates the craft, is able to lead everything from concept to presentation, and then from presentation to production. He also understands that every part of the process is as important as the next. Reach out to Pat if you're looking for a hard-working industry vet who is really to get to work. feerindustries.comvimeo.com/567949866#BouncingBack #Covid19 #JobSearch #Advertising

This week I interviewed the chipper and charming Sam Faktorow, 7th Quarter Copywriter and new host of JGS from the Creative Circus. Tune in to hear what made him pivot from memoirs and screenplays to advertising in record time, why he finds inspiration in travel and music, and how he believes copywriting is ultimately about telling the truth. Sam Faktorow: www.samfaktorow.com www.instagram.com/idgafaks Sam.Faktorow@gmail.com Thanks for listening! As always, cover art is made by by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/idgafaks

This week, I interviewed the spunky & spirited Sabrina Cavanagh, 7th Quarter Art Director from The Creative Circus. Tune in to hear her talk about the guilt that sometimes comes along with working long hours in school, the funny way she found out that art direction and copywriting were different from each other, and why her family remains her biggest inspiration for creativity. Sabrina Cavanagh: sabrinacavanagh.com
linkedin.com/in/sabrinacavanagh
instagram.com/sab_the_creator Thanks so much for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow instagram.com/jgspodcast & follow my personal account at instagram.com/emilydelius_ad #advertising #portfolioschool #creativecircus #ad #design #studentlife #vcubrandcenter #miamiadschool #denverad #denveradschool #chicagoportfolioschool #artdirection #graphicdesign #creative #creativity #graphicdesigner #designer #copywriting #copywriter #webdev #css #coding #photo #photography #passion #student #webdevelopment #art #artist #podcast #gradschool

This week, I interviewed the talented & trendy Antonia “Toni” Bailey, 7th Quarter Interactive Designer from The Creative Circus. Tune in to hear her talk about why her biggest challenge in school has been herself, how she describes her design style as "if Apple and Urban Outfitters had a baby," and why she believes when it comes to imposter syndrome - what you see is not what other people see. Antonia “Toni” Bailey: linkedin.com/in/antoniabailey instagram.com/shessographic antoniabailey.design Thanks so much for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow instagram.com/jgspodcast & follow my personal account at instagram.com/emilydelius_ad #advertising #portfolioschool #creativecircus #ad #design #studentlife #vcubrandcenter #miamiadschool #denverad #denveradschool #chicagoportfolioschool #artdirection #graphicdesign #creative #creativity #graphicdesigner #designer #copywriting #copywriter #webdev #css #coding #photo #photography #passion #student #webdevelopment #art #artist #podcast #gradschool

This week, I interviewed the beautiful & bold Reeyanah Sehgeh, 4th Quarter Designer from The Creative Circus. Since recording, Reeyanah has been accepted into the inaugural class of ONE School Atlanta, the One Club’s free portfolio school for Black creatives! Tune in to hear her open about the barriers that many students of color face when entering portfolio school, how traveling the world made her realize she was a creative, and why she believes making portfolio schools more accessible is core to changing the advertising industry as a whole. Reeyanah Sehgeh: reeyanasehgeh.com instagram.com/reeyanasehgeh linkedin.com/in/reeyanasehgeh Thanks so much for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow instagram.com/jgspodcast & follow my personal account at instagram.com/emilydelius_ad #advertising #portfolioschool #creativecircus #ad #design #studentlife #vcubrandcenter #miamiadschool #denverad #denveradschool  #chicagoportfolioschool #artdirection #graphicdesign #creative #creativity #graphicdesigner #designer #copywriting #copywriter #webdev #css #coding #photo #photography #passion #student #webdevelopment #art #artist #podcast #gradschool

In episode 09, we interview Eric Doctor. Eric Doctor is a graphic and type designer and teacher in New York City working with and for good people. A dues-receiving member of The Unemployed Philosophers Guild since 2014, Eric also currently serves as Design Director for Aleda for Council and has taught at Miami Ad School, Parsons School of Design, and The Creative Circus. Eric lives in Brooklyn with his dog Vector, a very good boy. We get into the nitty gritty of his perspective surrounding his type design practice and why good type design is a benefit to everyone, including hopeful political candidates. --- Support this podcast: https://anchor.fm/practise-makes-practice/support

Nakita Pope is a branding expert. She is both the Design Chair and Diversity & Inclusion Advisor at the Creative Circus, founder of Branding Chicks, and most recently co-founder of the Bella Boss Box, a quarterly subscription box for Black women business owners. She's also Brian's former branding professor. As you'll hear in our episode today, her affinity for teaching is part of what grounds her in her purpose and propels her through her career.   Thanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

On Episode 101 of Bouncing Back, I interviewed Blair Dempster who was most recently a Senior Creative Director at the XD agency in Atlanta. This is also my 59th episode in partnership with The Avail ListBlair's advertising career started at The Creative Circus where he was focused on becoming a writer before taking some wise advice from a professor to become a designer.While he has tons of experience working in different mediums, his true passion is creating experiential events because he gets to bring stories to life and watch as people interact with his work.He has endless ideas, and as you can tell from our interview, endless energy too. When he's not working he is teaching experiential design at The Creative Circus.Reach out if you're looking for someone who can make an immediate impact on your agency or brand. blairdempster.comvimeo.com/526690032#BouncingBack #Covid19 #JobSearch #Advertising

This week, I interviewed the radiant & rad Nikki Vandervelde, 8th Quarter Art Director from The Creative Circus. Tune in to hear how she ties her love for music and film into advertising, why she thinks it’s important to stand up for an idea that you believe in, and how she’s constantly rearranging her room to create her best work space. Nikki Vandervelde: nikkivandervelde.com instagram.com/nikk_vdv instagram.com/nikkifofikki linkedin.com/in/nikkivandervelde Thanks so much for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow instagram.com/jgspodcast & follow my personal account at instagram.com/emilydelius_ad #advertising #portfolioschool #creativecircus #ad #design #studentlife #vcubrandcenter #miamiadschool #denverad #denveradschool  #chicagoportfolioschool #artdirection #graphicdesign #creative #creativity #graphicdesigner #designer #copywriting #copywriter #webdev #css #coding #photo #photography #passion #student #webdevelopment #art #artist #podcast #gradschool

This week, I interviewed the hilarious & humble Megan Springer, 7th Quarter Copywriter from The Creative Circus. Tune in to hear her open up about mental health in portfolio school, why she thinks knowing your partners on a personal level helps you become a better professional one, and why she’s deathly afraid of calculators. Megan Springer: meganspringer.com linkedin.com/in/meganespringer/ instagram.com/megsprings/ pinterest.com/megsprings/ Thanks so much for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow instagram.com/jgspodcast & follow my personal account at instagram.com/emilydelius_ad #advertising #portfolioschool #creativecircus #ad #design #studentlife #vcubrandcenter #miamiadschool #denverad #denveradschool #chicagoportfolioschool #artdirection #graphicdesign #creative #creativity #graphicdesigner #designer #copywriting #copywriter #webdev #css #coding #photo #photography #passion #student #webdevelopment #art #artist #podcast #gradschool

This week, I interviewed the chill & charming Liam Berg, 6th Quarter Copywriter at the Creative Circus. Tune in to hear why he says you should “strive for stupid” in portfolio school, how taking time off from advertising is vital for his creative process, and how he discovered he was less of an introvert than he thought since starting at the Circus. Liam Berg: liamberg.com
 linkedin.com/in/liamberg liam.a.berg@gmail.com instagram.com/liamberg Thanks so much for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow instagram.com/jgspodcast & follow my personal account at instagram.com/emilydelius_ad

Program Director of copywriting at the famous Creative Circus in Atlanta, our guest this episode is Dan Balser. The host of the 300 episode+ 'Don't Get Me Started' Advertising Podcast, Dan's the man. We talk about portfolio school, great ads, and how to break in and enter the industry. Honestly, I might enroll in the creative circus... Updates to come. DGMS Podcast: https://balserville.libsyn.com/dgmspodcast To connect, visit: https://www.instagram.com/enteringad/?hl=en --- Send in a voice message: https://anchor.fm/breakenter/message

This week, I interviewed the spunky & sweet Sammi Drbal, 6th Quarter Designer at The Creative Circus. Tune in to hear how she manages imposter syndrome from setting in after achieving an accomplishment, why it’s important to her to work for brands that take action on climate change, and what it was like to snorkel between tectonic plates in Iceland. Sammi Drbal:
instagram.com/drbal_like_gerbil samantha.drbal@gmail.com drbal-like-gerbil.com (coming soon) instagram.com/shotsof_jamo (cute doggie instagram) Thanks so much for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow instagram.com/jgspodcast & follow my personal account at instagram.com/emilydelius_ad

IS PORTFOLIO SCHOOL WORTH IT? Myka Betts, 2020 Miami Ad School NY grad and Art Director at The Bam Connection in Brooklyn, Beth Hughes, 2017 VCU Brandcenter grad and Senior Art Director for Capitol One in Richmond, VA, Rachel Carlson, 2011 The Creative Circus grad and Creative Director at Mekanism in Seattle, and I figure it out. We talk about choosing a portfolio school and why the wash out rates are so high. They discuss the importance of having a specific end goal before starting and the doors opened by the network you make in portfolio school. Myka and Beth open up about the reality of long hours and harsh critiques, while Rachel brings up the lack of diversity and homogeneous perspective of portfolio school graduates. Lastly they discuss the importance of side projects and a well written “about me” section.

This week, I interviewed the introspective & insightful Sean Condrick, 5th Quarter Copywriter at the Creative Circus. Tune in to hear how working at a monotonous office job ultimately led him to the Circus, why his family is his biggest inspiration for his work ethic, and how playing chess everyday lets him indulge in his competitive side. Sean Condrick: 
instagram.com/condrick seancondrick@gmail.com seancondrick.com (coming soon) Thanks so much for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow instagram.com/jgspodcast & follow my personal account at instagram.com/emilydelius_ad #advertising #portfolioschool #creativecircus #ad #studentlife #gradschool #vcubrandcenter #artdirection #graphicdesign #creative #creativity #graphicdesigner #design #designer #copywriting #copywriter #webdev #css #coding #photo #photography #passion #student #webdevelopment #art #artist #podcast

This week, I interviewed the infectiously optimistic Jacob Knight-Thomas, 6th Quarter Copywriter at The Creative Circus. Tune in to hear how he went from being the next Johnnie Cochran to film director to now copywriting student, why Snoop Dogg is the ultimate jingle writer, and how giving constructive feedback is both helpful for his peers and his own growth as a student. Jacob Knight-Thomas:
jtkarts@outlook.com
www.instagram.com/danny_browns_laugh www.linkedin.com/in/jacob-knight-thomas-31b52658 678.629.7359 Thanks so much for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow instagram.com/jgspodcast & follow my personal account at instagram.com/emilydelius_ad

In this episode of Practise Makes Practice, The Podcast, we chat with Ron Moore. Ron was the chair of the design department of The Creative Circus for many years and is currently exploring his practice after moving on from education. We explore his philosophy on design, color, clients, attitudes, and MTV. --- Support this podcast: https://anchor.fm/practise-makes-practice/support

This week I interviewed A.J. Shapiro, also known as "Philosophical Chillin." Tune in to hear how he went all the way from Israel to making guitars for artists like Hoizer to The Creative Circus, why he memorizes rather than records great prose, and his spontaneous rapping that I still haven't gotten over. Oh, and if you want to help me win a bet, then write this man a letter (address below): A.J. Shapiro: instagram.com/philosophical_chillin/ shapiro663@gmail.com 1645 Woodbine Ave NE, Atlanta, GA 30317 Thanks for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

As a part of each mini-series in our Walking from Bondage to Breakthrough semester-long series, we're going to be interviewing an "everyday woman" -- someone who is walking out their victory in that specific area, and willing to share how God is bringing them freedom. This month, we introduce you to Julie Gudger, a dear friend of Monica's who shares practical and spiritual ways she's overcoming fear and anxiety. Enjoy!ABOUT JULIE GUDGER:Julie is an abstract artist, and has painted since she was old enough to hold a paintbrush. Her work reflects the creative influence of ideas, emotions and expressions felt from the heart. Her art is inspired by the beauty in everyday life. Her love of water, oceans and sunsets is seen through the vibrant colors and movements in her paintings; whether semi-abstract or fully abstract, the horizon is always displayed in her work. Since becoming a mother, the energy and pace of her daughter has given Julie a new appreciation for the beauty in little moments of life around her. Her work, in turn, now has a vibrancy and depth of color that reflects the zest for life that her child teaches her. Julie llives in Atlanta, GA and is a graduate of the Savannah College of Art & Design (Savannah, GA) with a Bachelor of Arts in Painting and a Minor in Art History. She also holds a certificate in Art Direction from the Creative Circus in Atlanta. Click here to see Julie's work!For more resources, make sure to visit our website.You can also find us on Facebook, Twitter and Instagram.Join our Be Together Community! It’s a private Facebook group where we gather regularly to encourage, uplift and pray for one another. Click here to join!

Our 50th Podcast. Hard to believe but yes, we’ve reached a milestone. And who better to celebrate it with than Alison Hammer, an argent supporter of her fellow scribes through her Facebook group, Every Damn Day Writers, where she shares her love of all things NaNoWriMo, how she couldn’t survive without her writing buddy, and how she launched her book smack dab in the middle of the pandemic. Alison has been spinning words to tell stories since she learned how to talk. A graduate of the University of Florida and the Creative Circus in Atlanta, she lived in nine cities before settling down in Chicago. During the day, Alison is a VP Creative Director at an advertising agency, but on nights and weekends you can find her writing upmarket women’s fiction. Alison is represented by Joanna MacKenzie of Nelson Literary Agency. Her debut novel, “You and Me and Us” is out now from William Morrow (HarperCollins), and her second novel, “Little Pieces of Me” will be released in Spring 2021. To learn more about Alison, click here.

ATTENTION: This week's episode is a little different and features an intro from Jordan on the current issues regarding Black Lives Matter. If nothing else, please listen because what is happening will not change without everyone doing their part and confronting the stuff you may consider difficult. Privilege and complacency can be blinding, but you are personally responsible for doing better than your ancestors, your upbringing, and your current mindset. In case you don't know, #blacklivesmatter , and no one should have to tell you that. This week I interviewed Jordan Taylor, AKA the guy I think just gets along with everyone so seamlessly. Tune in to hear how he found the Creative Circus through lots of dabbling and random occurrences, why he feels being a big brother impacts his thinking, and him shouting out basically every person at the very end. Jordan Taylor: instagram.com/jorddesigns/ Taylor.jordanw@gmail.com jordantaylordesigns.com/ 404-645-0986 Thanks for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

This week I interviewed the smarty pants Victoria Petrosky, a designer who fits under her style description of "organized chaos." Tune in to hear how her family ingrained a strong work ethic into her, why she has seen her acting improve through her graphic design practice, and how she put very little thought into her start at the Creative Circus but it may have changed her career for good. Victoria Petrosky: instagram.com/vicpetrosky/ vicpetrosky@gmail.com vicpetrosky.com Thanks for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

This week I talked to the very introspective and calm Ender Isin; tune in to hear what he learned while touring around with various music festivals, why his freestyle attitude toward life influenced his decision to go to the Creative Circus, and him be the first guest to offer up his phone number if you ever want to chat because "he's got memes". Ender Isin: instagram.com/ehxperiment/ ender.h.isin@gmail.com isindesigns.com/ 770-309-4063 Thanks for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

This week I officially met the hilariously honest and introspective Audrey Creamer and boy did we just click. Listen up to hear how she stumbled upon the Creative Circus through a therapist, why she happily ended up in an asbestos-riddled apartment with a Harry Potter closet, and what her "villa" savings account is working towards. Audrey Creamer: www.instagram.com/duchessofpolignac/ twitter.com/oddtreekraemer audrey.creamer@gmail.com Thanks for listening! As always, cover art is made by this week's guest. Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

Black history isn’t just confined to February, as this week’s guest Ashley Bozeman clearly indicates. As the first Black woman art director at The Martin Agency, Ashley brings years of professional experience to the table to help some of the most well-known brands in the world get their message across to their customers.We talked shop about the day to day grind of working in advertising, and Ashley shared how her time at Hampton University and at The Creative Circus helped prepare her for the work she does today. She also gave some great advice for those looking to become art directors, and even spoke on how she finds time for joy in these current unprecedented times. Whether she’s putting together briefs or working on comps, Ashley is poised to become a top talent in the advertising industry. Keep your eyes on her!LinksAshley Bozeman’s WebsiteAshley Bozeman on InstagramRECOGNIZE is a design anthology featuring essays and commentary from indigenous people and people of color — the next generation of emerging design voices. The theme for Volume 2 is "fresh", and the deadline for submissions this year is April 30. Details are at recognize.design.Like this episode? Then subscribe to us on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or wherever you find your favorite shows.Subscribe and leave us a 5-star rating and a review! Thanks so much to all of you who have already rated and reviewed us!Revision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA. Looking for some creative consulting for your next project? Then let's do lunch!You can also follow Revision Path on Instagram and Twitter. Come chat with us! And thank you for listening!

Atlanta, Georgia, USA. I digitally meet with Spencer Linton, host at Just Getting Started Podcast, and currently at 5Q of Design Program at The Creative Circus. Besides breaking this podcast's record for the longest time to finish an episode, we take away a lot of mutual learning around portfolio and creative schools around North America, Latin America and Europe.This is us, hanging out, while we hang in there.

Hiya, welcome back to another week yet we are still "Just Getting Started"! This week I sat down with the wonderfully groovy Delaun Anderson, an art director (& good bit designer if my vote counts for anything) here at the Creative Circus. Listen up to hear about his dreams of designing for pop music artists, how he crazily plans his life years in advance, & how the Creative Circus wrecked those plans for the better! Delaun Anderson: https://www.instagram.com/duhlawnmower/ delaunanderson@gmail.com Thanks for listening! Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

Turning the proverbial tables, Brian (a copywriting student in his final quarter at The Creative Circus) asks Dan some questions.

Welcome to Week 4, which comes to you on a very coincidental Veteran's Day. This week I interviewed the extremely mindful Wes Rhodes, a former US Marine & a current copywriting student at The Creative Circus. Tune in to hear from the "Devil Doggo" himself how writing THREE BOOKS has influenced his copywriting career, what he does to get into a brand voice, & how the Circus has made him more accepting & led him to meditation. Bonus! This week's podcast seconds as a drinking game- take a shot every time Spencer says "interesting" to get obliterated! As usual, the cover art is made by the interviewee, so here's some awesome copy by Wes. Wes Rhodes: https://www.devildoggo.com/ instagram.com/wesleyarhodes wesleyarhodes@gmail.com Thanks for listening! Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

Wassup, welcome (back, hopefully) to the JGS podcast! This week I sat down with Emily Morley, a fifth quarter Designer at the Creative Circus. Join us as we talk about what made her switch from Art Direction to Design, why she has a passion for restaurant branding, & her previous career as an Olympian (wow). As always, cover art is designed by this week's guest. Emily Morley: https://www.emilyamorley.com/ instagram.com/emmilymmorley/ emilymorley93@gmail.com Thanks for listening! Podcasts come out every Monday, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

Hello, & welcome to episode TWO of Just Getting Started! This week I interview Alex Kirsch, an eighth quarter designer at the Creative Circus. Tune in to listen to how he got into design, who influences him (hint, it's a soccer player weirdly enough), & where he wants to go in this ginormously small industry. Alex Kirsch: http://alex-kirsch.com/ instagram.com/alexkirsch21/ akirsch8@gmail.com Inspiration: https://www.instagram.com/tyrsamisu/ Thanks for listening! Podcasts come out every Monday, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

Welcome to the first week of Just Getting Started! To kick it all off, I've decided to interview Nod McFall, a fifth quarter Art Director at the Creative Circus. Tune in to learn about the face behind all things space & hear what he's been up to, what he envisions for the future, & how being a creative has changed him for the better. Nod McFall: https://nodmcfall.com/ instagram.com/nodmcfall nodmcfall@gmail.com Thanks for listening! Podcasts come out weekly, but to stay up to date on all things Just Getting Started follow me at instagram.com/jgspodcast & follow my personal account at instagram.com/femalespencer

This week we’re going to tackle a topic we haven’t touched on yet, which is colour psychology and what your color choices as an entrepreneur can mean for your business! My guest this week is Marie-Chantal Milette, a graduate of the prestigious graphic design and advertising program at The Creative Circus, and through her obsession with colour psychology and advanced studies, she has become ONE of only 100 leading color experts in the world. Are you ready to enter the charming and colorful world of a color expert? To connect with Marie-Chantal Milette, visit her website at https://kryptonie.com/home Find her on Facebook www.facebook.com/kryptonie To connect with ME outside of the podcast: https://www.lisacapri.com/   On Facebook:  https://www.facebook.com/lisacapricoaching/ On Instagram: @raiseyourfrequencydaily  Or shoot me an e-mail at voicesplash@gmail.com! Affiliate disclaimer: It is possible that some links mentioned on the podcast or in show notes may be affiliate links. This means that I might receive a small commission for referring certain products or services AT NO EXTRA COST to you. I only refer products or services that I LOVE and/or that I use personally.

Lisa Balser, Creative Director, Certified Diversity Executive, and Director of SheSays Atlanta, is working to help tackle some of the industry's most pressing issues. Hear the best advice she gives to her Creative Circus students, engaging everyone in conversations about diversity, inclusion, and equity, finding ways to make portfolio school more accessible to students, the Atlanta ad scene, and why the 3% Super Bowl Tweet-up is important (and why it's not just for women!). Heads up: If you're in Atlanta, sign up to attend the 3% Super Bowl Tweet-up, hosted by Lisa and The Creative Circus! See the results of our 2019 User Feedback Survey to learn more about who our users are, what they're looking for in their careers, and how they use We Are Next. Thank you to everyone who submitted their input!

In this episode, I sit down with Nakita Pope (https://www.linkedin.com/in/nakitapope/), Chief Chick and primary brand strategist of Branding Chicks (http://www.brandingchicks.com/). We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. Special Guest: Nakita Pope.

The Creative CIrcus alumnus and former copywriter shares thoughts on his adjustment from school to a top agency, segueing from copywriting to film directing, and the advice to "make it until you make it."

A decade after Liz graduated from The Creative CIrcus, she and Dan discuss independent agencies, birth order, creativity applied, the value of fun, and managing stress.

How do we stay motivated when the results come in slow?  When nothing seems to be happening?  When it seems like we're alone on the journey? 1. Think about the end of the story 2.Live in Community.  Join the Creative Circus! 3.Celebrate Everything   Join our Private Facebook Group! Welcome to the Onward Creatives podcast. We're Valentina and Jack Fussell, creative entrepreneurs. This podcast is for the creative dreamers and doers. Each week we bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.  Join us on FB Live each Monday night, 7:30 pm EST. For more inspiration and resources for your life visit us at: Onward Creatives Facebook You can Follow Jack at: InstagramTwitter Facebook  

Nineteen newly minted art directors and copywriters reflect on their time in school. They are, in order of appearance: Emily Aberg Shevek Anandan Savannah Bradford  Kyle Chin  Lauren Glynn  Alissa Funk  Tim Smith  Maya Campbell  Sarah Gradeless  Payal Patel  Brittany Kittredge   Jacob Scott  Carey McKay  Dan Azneer  Erin Miller  Kamey Murphy  Ilana Marshall  Katherine Stewart  and Britt King

In this tenth anniversary special episode, Creative Circus student Maria Khodorkovsky turns the tables.

One thing I love about what Nakita M. Pope does is that she takes complex concepts and makes them simple and easy for anyone to understand. As a designer, brand strategist, and Chief Chick of her own studio Branding Chicks, Nakita has helped transform the lives of her clients for over 15 years! We started off by looking at how she started her boutique branding studio, talked about her work as a design educator at The Creative Circus, and touched on her educational journey from Hampton University to The Portfolio Center to now. Nakita also shared some great resources for any designer looking to get more into design strategy. For Nakita, creativity is more than just business -- it's a way of life! Branding Chicks Branding Chicks on Facebook Branding Chicks on Twitter Branding Resources Mentioned by Nakita: Brand Thinking and Other Noble Pursuits by Debbie Millman Archetypes in Branding by Margaret Hartwell and Joshua C. Chen Brand Aid: A Quick Reference Guide to Solving Your Branding Problem and Strengthening Your Market Position by Brad VanAuken Check out the Revision Path Store, and buy specially branded t-shirts, mugs, and buttons to help support the show! http://revisionpath.com/store Come join the Revision Path community on Slack and learn how you can win free tickets to Revolve Conference 2016! http://revisionpath.com/slack We're on iTunes and Stitcher as well! Visit http://revisionpath.com/iTunes or http://revisionpath.com/stitcher, subscribe, and leave us a 5-star rating and a review! Thanks so much to all of you who have already rated and reviewed us! Interested in sponsoring the Revision Path podcast? Head on over to http://revisionpath.com/donate and help support the show!

Husband and wife Dave Canning and Kasia Haupt Canning visit The Creative Circus from The Netherlands. So much love, so many awards.

Dylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience. ---- Welcome to Better PR Now, Episode 1. I’m Mark Phillips and today we are talking with my son, Dylan Phillips. Now, before you start thinking this is just going to be one big bag of nepotism, there’s a reason I wanted to talk with Dylan, particularly at this time.                    When this interview was recorded, he had just finished graduate school and was just starting his career. I wanted to explore his experiences as a student and intern, as well as his hopes for a future working in communications.                    We’ll explore the importance of formative research in brand communications, the power of storytelling, and how to use specific online resources at just the right time. I think you’ll find this interesting. Let’s jump in. Mark:         I wanted to save this very first interview for Dylan, because it’s a special occasion. He just finished graduate school just a week ago, and I wanted to give him the absolute first interview. So Dylan, you just graduated from the Brandcenter at Virginia Commonwealth University; tell us about that program. Dylan:        Well, it’s a two-year graduate program for advertising. It’s really intense, sort of boot-camp style. There are different tracks that people take, whether you’re more art direction, or copywriting, or someone like me who is a strategist. They also have an experience design track, which is essentially creative technology. The program is two years, with lots of presentations and a lot of student work for big brands, small brands, and sometimes live clients. Mark:         So why did you pick the Brandcenter? There are a lot of graduate programs in advertising and marketing around the country; why the Brandcenter? Dylan:        Well, I was really interested in getting into advertising strategy. There are a lot of options for people who are looking to get into art direction or copywriting, whether it‘s The Creative Circus or the Miami Ad School, but Brandcenter is the only place that has a full program for strategy. Mark:         Tell me a little bit about the strategy track; what does that entail? Dylan:        We do things like ethnographies, where we go to people’s homes and learn about how they use products. We do things like digital anthropologies. We are professional Googlers, but there are ways to be more affective at that.                    We make subculture documentaries and really get entrenched in a subculture that we aren’t part of to learn as much as we can about those sorts of people. And really, the whole point of the track is to learn how to learn about people, to think strategically, and how that applies to advertising. Mark:         So tell me a little bit more about this idea of thinking strategically from a marketing and advertising perspective; what does that mean? Dylan:        Well, a lot of it has to do with asking “Why?” So you need to understand what the essence or the soul of a brand or company is. You need to figure that out and if that’s already defined for you, then you need to figure out who cares about it and why they care about it.                    And so, when you can understand both who, on a DNA level, the brand is and who the people are that love it, or could potentially love it, then you can see a bigger picture of what you need to do to make a commercial. But it needs to be based on knowledge that you have that that will connect with audiences you want to connect with. I think that pretty much sums it up. Mark:         So that knowledge gives you insight into the connection that the company or its products have with the people that might be consumers of those products or customers of that company? Dylan:        Yeah, usually you figure out who the people are that love it, or who the people are that you want to love it, and that way you can not only figure out where you want to talk to them, whether that is on the Internet, television, or channels like newspapers, but also how you talk to them. It can inform, and this is the side that I am more interested in: it can inform the creative decision that goes into the communications.                    And a lot of advertising is heading towards a lot more content creation that’s actually less advertising and more just entertainment that happens to be connected to a brand. So if you can figure out what people love, then you can create things. Content is such a buzzword, but you can create value that can add to their lives, rather than just trying to distract them for a minute to get their attention about a sale or something. Mark:         That’s interesting. So you’ve talked about this understanding, this insight and you’ve talked about being professional Googlers; how do you go about doing that and, in addition to using Google, talk about different ways to use tools like Google. How do you go about doing this research or getting this insight that you are able to help a brand better understand and make those important connections? Dylan:        Brand planning or strategy came about in the late 80s I believe, but it came over from Europe. And so there have been strategists for you know a number of decades now that didn’t have the Internet at their fingertips to do this stuff. So a lot of it was focus groups, man-on-the-street stuff, just trying to get people’s opinions. What’s amazing now is that everybody has a voice, and people really don’t hesitate to use it.                    One good thing to do is just go on Amazon and read reviews, because that’s where people feel the strongest is in reviews. Also, if something is just sort of happening trend-wise, you can almost guarantee that you can find something about it on Reddit. I mean it’s called the front page of the Internet for a reason. It’s funny there is a cycle that sort of happens that if you find something on Reddit it might have not yet happened on Facebook, or Twitter, or BuzzFeed.                    But it’s sort of like a cycle and it starts on Reddit and then you’ll see some stuff happen. On Twitter usually is more quick with the uptake, and then you’ll see it on Facebook trends on the side of your wall. And then there’s a BuzzFeed article about it, and then the people that are the most late to the event or whatever it is will be sharing the BuzzFeed article more likely. Mark:         So if your business involves being sensitive to, or being able to spot, emerging trends, Reddit’s a good place to be? Dylan:        Definitely. I mean obviously you’re not just going to be searching for whatever your company is, but themes and trends surrounding that. Say you owned a mountain bike shop, you would look at what people are talking about within the mountain biking forums and other outdoor forums and chats. Mark:         So what about the old-style types of traditional research, like doing focus groups or doing man-on-the-street interviews, or those intercept-type of interviews; is that way of research dead in your mind? Dylan:        Not at all. I think it’s very, very important. I like to use the Internet to formulate an idea at first, and then when I get a concept and I’m able to talk intelligently with people that - so let’s go back to the mountain biking example. Say I’d never had a mountain bike before. Mark:         Which you have. Dylan:        I mean I have, but imagine that I hadn’t, and so I would go to Reddit first. Go on the Internet first try to figure out what’s the lingo, what’s the sort of language that people use, what are the trends, and what do people like about it, what do people love about it. That way, when I do talk to people who are involved in that activity, I can speak intelligently enough to spark conversation. Mark:         If you were in product development, would you be also looking for pain points or where people are having problems, or where they are expressing frustration as potential problems that your company could solve or offer solutions to? Dylan:        Yeah, I don’t think that’s just a place for somebody working in product development either. I think that looking for pain points is a great way to figure out how any company can fit in or brand can fit into someone’s life. So if I was working at an ad agency doing communications for a mountain biking brand, we might be able to figure out, that, wow mountain bikers really hate getting hit in the shins with their pedals, it hurts.                    So say that’s a common problem and maybe that shows up in an ad, then that way it’s a little piece of truth that when mountain bikers see it, they’re like, “They get what I care about, because that happens to me all the time and it sucks.” Mark:         So the truth resonates. Dylan:        Yeah, for sure. I think if you can show people that you’re not faking it, that is important. Mark:         So it allows you to be genuine? Dylan:        Right. Mark:         Things like Reddit allow you to survey the landscape and see trends that are emerging, to identify opportunities. Dylan:        You can also find people on Reddit to talk to. Mark:         Tell us about that. Dylan:        Not only does it paint a picture with conversations that are already happening, but you can get involved as well. So you could say, “Hey, can we talk about this?” You can pose a question that people will respond to, and then if the answers are something that you’re interested in, or particular answers are interesting to you, you can reach out to that person and send them a message.                    It’s interesting that the community on Reddit seems more willing to help each other than a lot of other communities online. And so if you’re just straightforward with them and say, “Hey, I’m working on a project and I would really like to talk to you about A, B or C” then more than likely, and I’ve had this happen a bunch of times, people will say, “Okay, yeah, definitely.”                    And whether it’s just a series of emails or whether they want to Skype with you, you get to talk with somebody who is actually entrenched in what you’re trying to learn about, which is you know way more valuable than just reading. Mark:         Right, historically we’ve been told to define demographic personas or avatars of our perfect customer, stakeholder, or public that we’re trying to engage, does Reddit allow us to go beyond that … and actually go to real people and allow us to dive deeper and go specifically. They’re not extractions any more. They’re real, living breathing people we can go to and ask, “What do you think about this? If this was a product would you be interested? If you had shin-guards for your mountain bike would you wear them or would you think it was dorky?” Dylan:        Right, I think that it definitely allows for that. But I don’t think enough places are taking advantage of that. It’s really easy to turn to a statistic and say, “Well, this kind of says this, so we’ll just do this.”                    It is much more compelling to say, “Well, this guy’s name is Tom and this is what sucks about his life.” Or, “This is what he doesn’t like about this product,” or “This is how this product makes his life better.” Those are some of the best ads: When you see real people and how they’re affected. As human beings, we’re story driven. As much as numbers can tell a story, that doesn’t resonate with us the same way that telling about how an actual individual interacts with something does.                    It’s actually like reading the numbers of people that have died in a war. At some point it just becomes a number and statistic, and it’s like I can’t even imagine that. But if you hear one story about one person and you get details about them dying, it’s a much more impactful way. Mark:         It sort of becomes relatable when it’s one person’s story. Dylan:        Yeah, for sure, or even a groups of people, maybe more than one, but it’s a human story, rather than just numbers. Mark:         So what’s a take-way lesson from this for companies that offer products or services. How might they be able to use this deep-dive approach to better understand how their customers, or how their stakeholders, or how their publics think about things, and how they might better anticipate their needs. Dylan:        What it really boils down to is conversation. I think a lot of times things get lost within organizations, whether you know people just sort of playing email tag or you know just passing off documents, rather than actually having a conversation about what they want to do. And also that’s within an organization, but I think it’s really important to get to know who your stakeholders are, who your audience is. And treat them like people rather than just numbers on a page because, at the end of the day they feel a certain way about your organization and that’s linked to an emotional connection. And so if you can figure out how to strengthen that in a non-salesy sort of way and an organic sort of way, it can be invaluable for you. Mark:         Fantastic. Let’s go back to the Brandcenter for a moment and look at how it works. It has multiple tracks in addition to strategy; what are the other tracks? Dylan:        Art direction, copywriting, creative brand management, and experience design. Mark:         So why did you pick strategy? Dylan:        Strategy seemed like a good mix of problem solving and creativity, which I really enjoy and it allows you to really get into culture and think about that sort of stuff. I’m really into all of that, so it just seemed like a good fit. Mark:         At the Brandcenter, you work in teams, you function as an ad agency where you work on actual problems, real world problems, sometimes for real world clients. Tell us about some of the projects that you worked on while you were there. Dylan:        Oh, we worked on such a wide variety of things. Some of them are more hypothetical, whether it’s the first semester we worked on a project for Marvel coming out with a new superhero and marketing that. But then, we also have real-world clients.                    We worked on one project that was this cheesecake company. It was interesting, because most of us went and tried it and didn’t know what to think about it really. But it was trying to be sold as a high-end luxury sort of dessert, but they are in, essentially, baby food jars. Mark:         Is this a startup? Dylan:        I guess it was a startup. It wasn’t brand new though; it’s been around for a while. And it was interesting. Working with a live client was a little bit more difficult, because he was very, very strict on what we could change and what we couldn’t change.                    And in the class, the teacher expected us to change everything and do whatever we wanted, so we did. But at the end of the day, he had the final say in what happened. And what ended up happening was he stuck with his old stuff. Mark:         Which is the client’s privilege right? Well, it’s their prerogative. Dylan:        Yeah, but a lot of the stuff that got made ... Mark:         That were working on this same project? Dylan:        Yeah, and you know a lot of the stuff that got made was really good. And you know some people recommended repositioning it, trying to change who we were talking to. Some people just changed the logo and the visual language of the brand. But he decided to stick with the same stuff that he came up with himself, which I guess is all right, but there was a lot of good stuff that he just turned away. Overall, though, people had an interesting time working on it. Mark:         So, with experiences like that, do you think those prepare Brandcenter students for life in real agencies and life in the real world? Dylan:        I think so. Even if we’re not working with a live client, the professor acts as a client and they are usually, in my experience, much tougher than any live client that I’ve ever interacted with. Obviously, they give their feedback in class in front of all your peers. But then you also get to sit down with them and hear about where you went wrong, or where they think that you could have pushed it further. A lot of times, for a strategist that criticism that you get is that you didn’t push it far enough or you didn’t think it through all the way. You know, they critique all of it, so the art directors might say, “Well, this isn’t very well-designed” or “This doesn’t make sense for who you are trying to talk to.” So if the strategist and the creative team aren’t meshing well, then that sometimes comes through. The live clients that I’ve interacted with in Brandcenter settings or at an agency this summer have always been really nice, at least compared to my experience at school. Mark:         Right, did you come out with thicker skin than you went in? Dylan:        I think so, especially about presentations. That’s something that you just get a lot of reps in. First semester, you’re presenting almost every week and it tapers off a little bit towards the end. But by then, you’ve given so many presentations and talked in front of so many people that something that a lot of people get nervous about seems normal. And by the end of Brandcenter, that is definitely something that almost everyone gets over and gets better at. So, yeah, I think so; definitely tougher skin. Mark:         Any tears shed, either you or your classmates, over the course of the two years? Dylan:        Oh, I never cry! But yeah, there’s definitely some crying that happens there every once and a while. It gets stressful. Mark:         But overall? Dylan:        Overall a great experience. Mark:         So for students who finished their bachelor’s, are considering grad school, and are definitely in a marketing track, would you recommend the Brandcenter? Dylan:        Yeah, 100%. My advice to them would be to have a good idea of what you want to do before you apply. I see a lot of people realizing about half way through that they wanted to be in a different track and it’s very difficult to switch. Some people do it, but you know, if you really really love writing and you want to be a copywriter, then you should apply as such. The acceptance rate isn’t super high and it’s kind of difficult to get in, but it’s totally worth it. The application is long and the program is a lot of work, but the experience is definitely worth the effort if you put it in. Mark:         Great, so let’s go back to some of the projects that you worked on, what are some of the most memorable ones? Dylan:        Well, we worked on one where we had a side project working with a live client, working under a grant from the Department of Energy. We branded nuclear energy. Mark:         What was the task? Dillion:     The nuclear Department in VCU approached Brandcenter and said, “We have this grant money and we want to have Brandcenter teams compete to rebrand nuclear energy.” Basically, what they had found out is that nuclear energy in general has a negative perception, they really weren’t sure why, and they were looking for creative solutions on how to talk about it, how to even brand nuclear energy, and how could that improve the perception.                    About 20% of the US electricity comes from nuclear power currently and there is a ton of lobbying that goes on from gas companies. That basically keeps nuclear from advancing and becoming more of a predominant form of energy for our country. Mark:         So your team won. Dillion:     My team won, yeah. Mark:         And what did you come up with? Dillion:     Well, it started off with what I talked about before with my process in strategy. I did a lot of reading and a lot of talking to people. I found out a few key things, one was that, in general, people didn’t really like nuclear energy that much, but most people were very uninformed. They couldn’t give me a good reason why they didn’t like it; it was just a sort of a gut reaction.                    Another thing I realized was that people don’t really care where their power comes from as long as when they flick the switch, it turns on. Another thing I realized was that there was just one small key difference between people that were for nuclear energy and people that were against it; that difference was the way they view risks.                    So the people that were for nuclear energy were more likely to do their own research or do their homework. Whereas the people that tended to be against nuclear energy were more “gut reaction” sort of people. Very similar to the sort of people you would see a story on Ebola on the news, see that it was in the US, and freak out like, “Oh, we are are all going to die of Ebola.” When in reality, that is not actually something that’s going to affect your life here in the States.                    So then I dug more into the idea of risk and started thinking about actual risk that affects American lives everyday. Things like texting while driving is really dangerous or eating fast food regularly is really not good for you, and over time is really dangerous as well. But people don’t really think of those as a risk, whereas people think about Ebola, or nuclear energy, or ISIS and they freak out and get scared. I wanted to know what’s the difference between these two different types of risk.                    I realized that people don’t care about the fast food, texting while driving sort of risk, because it’s domestic and mundane and sort of ordinary. Whereas these other things are more foreign, we don’t understand them, and they’re complicated, so they’re scary. So we realized the most exciting thing we could do for nuclear energy was to make it boring, just like those other risks.                   And we realized it would be a monumental task to try to shift people from hating nuclear energy and not knowing why, to being huge fans of nuclear energy and knowing everything about it. So we realized that it would be much more realistic to shift people to from ‘I don’t like it’ to ‘meh.’ So that’s what we did. We came up with a campaign called “Nuclear Is.” Basically, it’s just a way for people to see how nuclear fits into their lives. So it could be like nuclear is doing your laundry, or nuclear is watching your favorite show on HBO, or nuclear is driving your Tesla.                    Any time you’re using electricity in your life that could potentially be a moment where nuclear energy is interacting with you, and so that’s what we came up with. We ended up winning and went to South by Southwest as the prize. Mark:         That’s excellent, so looking back on the whole process at Brandcenter, are there things that you know now, that you wish you knew when you started? Is there advice that you wish you could have given to your younger self before you started? Dillion:     Yeah, I think the most important thing that I probably learned, and it would have been helpful at the beginning, was how I view the idea of ownership. When I first started, I thought I was the strategist and I’m going to come up with this idea and everybody is going to like it and the creative team is going to follow that idea and then execute based on that and it’s going to be great.                    But in reality, a lot of people have ideas and directions that they want to go in. I realized that a strategist’s role is not about coming up with the one and only idea and then forcing people to stick to that; what it’s really about is coming up with a lot of ideas, facilitating other people’s thinking, and providing context for that. So what I would tell myself, if I could go back now, I’d say, “Listen more.” Mark:         Last summer, you had the opportunity to intern at Goodby Silverstein in San Francisco. You worked on a number of different projects and accounts there, tell us about that experience. Dillion:     Yeah, it was awesome. I got to work on so many different things as an intern. I got to work on Häagen-Dazs, Sonic, Milk, and Comcast. I also got to work on two separate pitches, which was some of the most exciting work, because it’s all new ideas and thinking and trying to figure out what the agency can do for a brand. Which reminded me a lot of how Brandcenter operates, because you kind of look at everything as a pitch there. Mark:         What were you most surprised about? Dillion:     How casual everything is. Mark:         In an agency environment? Dillion:     Yeah. I had never worked in an agency before and it’s okay to go and talk to whoever you want to go talk to. I mean people are busy, but you know no one is closed off in an office so that you can’t go and talk to them. Everyone kind of wears what they want to wear and does what they want to do. Work still gets done and, obviously, the work there’s great, the people are great, and it’s a very comfortable environment. Mark:         People working very hard? Dillion:     Yeah, but not to the point where they seemed stressed or uncomfortable. It was like people were working hard because they like what they do and are passionate about it. Mark:         Right, a very creative environment. Dillion:     Yeah, definitely. There’s open office space that kind of promotes collaboration, creativity, and all that. Mark:         What were some of the most important lessons you learned? Dillion:     I think being in brainstorming sessions where they kind of solidified that lesson I was talking about before about the idea of ownership. I also learned more about how decisions are made; you think about, for example, this CEO just got hired for this brand, what do you know about this guy, what is he like? Because if you’re working for him now, he’s your client, you’re providing work to him that ultimately he will have to sign off on. That is something that I never really thought about before: Learning individual people’s preferences. Mark:         So what’s next for you? You just finished grad school, been working really hard, now you’re job hunting; where do you see yourself in a year or five years? Dillion:     Working hard at an agency, most likely in California. I think I’ll probably be trying to move up as a strategist, trying to create awesome campaigns and work with really creative, talented people. Mark:         Great, one last question: What’s the best piece of advice you’ve ever gotten? Dillion:     One that’s been the most memorable for me was when I was talking to a creative director and I was trying to figure out where I wanted to work. He said that where you want to work doesn’t really matter. I asked, “Do you mean in the agency, or city, or what are you talking about?” He said either one; it doesn’t really matter. What really matters is who you work for. Say you want to work for an amazing guy who lives in Washington, but you hate the rain. Well, it rains a lot there, so put on a jacket!                    That got the point across to me: Who you work with and for is more important than the name on the door or the city you live in. Mark:         Very cool, good advice. You’ve got a really cool website; what’s the address and how can people get in touch with you? Dylan:        http://www.dylanrussellphillips.com/ Mark:         Awesome, terrific interview, Dylan. Thank you very much. I really appreciate the time. Why don’t you play us out. Dylan:        Sure. Mark:         There you have it; a view from someone just starting his career. You know, I’d like to check back in with Dylan down on the road about his professional experiences and whether his perspectives have changed.                    Thanks for spending a little time with us today. I hope you found it entertaining, but more than that, I hope you found something you can use in your career.                    I’d love to know what you think about the podcast. Who would you like to hear on the show? What questions would you like answered? What challenges are you facing? Drop me a line at mark@betterprnow.com and check out Better PR Now, where you’ll find links to all the resources mentioned in today’s episode and so much more. Well, that’s it for today. I hope you’ll join me on the next session of Better PR Now. To benefit from every episode, please subscribe. See you soon!

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