Podcasts about george mason university center

Rising global temperatures are already impacting human health through increases in heat-related illnesses, worsening air quality, and extending the spread of infectious diseases. But a new survey suggests that most Americans haven't yet felt this connection in their own lives or seen it in their own communities. That might be changing, though — and soon — according to a new report led by Julia Fine and Joshua Ettinger, researchers at the George Mason University Center for Climate Change Communication.This episode uses audio from the following three UnDisciplined episodes: Heidi Honegger Rogers, Caroline Hickman and Tarik Benmarhnia.

Episode: 00254 Released on February 17, 2025 Description: In the second episode of the Research Remix series, Jason and Jamie Roush dive into one of the most debated topics in law enforcement analysis—hotspot policing. They explore the evolution of hotspot strategies, from the Kansas City Preventative Patrol experiment to the Minneapolis police experiments, and discuss a groundbreaking recent study in Dallas. The discussion breaks down how Dallas implemented a unique 100x100 meter grid-based approach, leveraging both high-visibility policing and offender-focused strategies. Jason and Jamie analyze key takeaways from the study, including the impact of targeted police presence, the concept of diffusion of benefits, and the importance of data documentation for analysts. Whether you're a law enforcement analyst, researcher, or just passionate about crime reduction strategies, this episode offers critical insights into how micro-place policing can contribute to citywide crime reduction. Tune in as we examine the research, the results, and what it all means for the future of crime analysis.  [Note:  Description produced by ChatGPT.] Get to know more about Jamie by listening to his episode on Analyst Talk With Jason Elder: https://www.leapodcasts.com/e/atwje-jamie-roush-the-aha-moment-analyst/ CHALLENGE: There are Easter eggs in one of the tables of the Excel chapter that Jason wrote for the IACA textbook. First-person to email us at leapodcasts@gmail.com about what the Easter eggs are will receive a $75 gift card from us. Happy hunting! *** Episode 7 Analysis - IACA Conference Preview - Rethinking Thought https://youtu.be/YC_b8GWofDk  *** Name Drops: Eddie Garcia; Christopher Coper Related Links: Smith, M.R., Tillyer, R., & Tregle, B. (2024). Hots spots policing as part of a city-wide violent crime reduction strategy: Initial evidence from Dallas. Journal of Criminal Justice, https://doi.org/10.1016/j.jcrimjus.2023.102091.   Koper, Christopher S. "Just Enough Police Presence: Reducing Crime and Disorderly Behavior by Optimizing Patrol Time in Crime Hot Spots." Justice Quarterly , vol. 12, 4, 1995, p. 649-672. HeinOnline. https://www.ilsed.org/wp-content/uploads/2024/10/JustenoughpolicepresenceReducingcrimeanddisorderlybehaviorbyoptimizingpatroltimeincrimehotspots-2.pdf Buerger, M.E., E.G. Conn and A.J. Petrosino (1995). "Defining the Hot Spots of Crime': Operationalizing Theoretical Concepts for Field Research." In: J.E. Eck and D. Weisburd (eds.), Crime and Place. Crime Prevention Studies, vol. 4. Monsey, NY: Criminal Justice Press. https://popcenter.asu.edu/sites/default/files/library/CrimePrevention/Volume_04/11-Buerger-2.pdf   The George Mason University Center for Evidence-Based Crime Policy Matrix Demonstration Project https://cebcp.org/evidence-based-policing/the-matrix/ Crime Solutions https://crimesolutions.ojp.gov/ The American Society of Evidence-Based Policing https://americansebp.org/ Association(s) Mentioned: Vendor(s) Mentioned:  Contact:  jamielroush@gmail.com,  https://www.linkedin.com/in/jamie-roush-5b399967/  Transcript: https://mcdn.podbean.com/mf/web/54tmaer3uryuiziz/RR02_Transcript.pdf  Podcast Writer:  Podcast Researcher:  Theme Song: Written and Recorded by The Rough & Tumble. Find more of their music at www.theroughandtumble.com. Logo: Designed by Kyle McMullen. Please visit www.moderntype.com for any printable business forms and planners.  Podcast Email: leapodcasts@gmail.com   Podcast Webpage: www.leapodcasts.com   Podcast Twitter: @leapodcasts

The warming climate is having an impact on our health, both physically and mentally. So, what do we need to do to protect our health and the planet's wellbeing? The Department of Health and Human Service's Office of Climate Change and Health Equity (OCCHE) and George Mason University Center for Climate Change Communication (Mason 4C) are each doing their part to understand and address climate change and health at their crossroads. We speak with OCCHE Director Dr. John Balbus and Mason 4C Director Dr. Ed Maibach to understand how they're rallying government agencies and the health sector to mobilize on climate action and help us keep our health resilient to a changing climate. Dr. John Balbus is the director of OCCHE. He is a physician and public health professional with over 25 years of experience working on the health implications of climate change. He has served as HHS principal to the US Global Change Research Program and co-chair of the working group on Climate Change and Human Health for the US Global Change Research program. He was also senior advisor for public health to the director of the National Institute of Environmental Health Sciences.Dr. Ed Maibach is the director of the Mason 4C and distinguished university professor at George Mason University. He has previously served as associate director of the National Cancer Institute and worldwide director of social marketing at Porter Novelli. He currently serves on the Board of Directors of the Global Climate and Health Alliance.More Links and Information Check out more Fors Marsh Media Connect or partner with Fors Marsh Learn more about OCCHE View more about the Mason 4C 

According to a survey conducted by the Yale Program on Climate Change Communication and the George Mason University Center for Climate Change Communication, one in 10 Americans report experiencing anxiety because of global warming. Join Nurse Rona and her guests, Anya Kamenetz and Matt Renner, to discuss why we need to talk about Climate and Mental Health and how to talk to young people about climate emotions. The post 3/11/24 Climate Mental Health appeared first on KPFA.

Robyn Mehlenbeck, PhD, ABPP, is the Director of George Mason University Center for Community Mental Health. The center is the main training clinic for George Mason University doctoral candidates in clinical psychology, as well as students in other behavioral health disciplines.

Listeners will learn about the National Center for Creative Aging and how every individual can flourish through creative aging. Note: The agency mentioned in this interview closed in 2017. Whether in or approaching retirement, participants will discover that approaching the possibilities and potential of aging equips us with resilience and a remarkable capacity for vitality in the world.Participants will:Learn about a remarkable paradigm shift in aging that is embracing creativity as a vital factor that fosters life satisfaction, contributes to improved health, and enriches connection and resilienceExplore the concept of flourishing through creativityLearn ways creativity can be introduced in daily living to stimulate positive physical, mental, emotional, and social impactLearn about resources to bring creativity into the caregiving process for adults as they ageDiscover resources of the National Center for Creative Aging to embrace creative aging throughout your lifespanAbout Dr. Greg Finch:For more than 20 years - as organizational strategist, medical school and university educator, and ICF ACC certified coach – Greg Finch has skillfully equipped executive leaders across high-impact organizations to powerfully shift and align their greatest strengths to confidently navigate the dynamic opportunities and ever-evolving challenges of optimal leadership, life, and enterprise. As a catalyst, guide, pragmatist, coach, educator, and accountability partner, Greg crafts judgment-free zones - brimming with compassion and humor - where clients discover and then forge their strengths and potential into remarkable impact. From C-Suite and Senior Executives to high-potential, Mid-Career, and Succession Candidates - Greg's clients continue to advance and flourish as leaders and change agents within demanding national and international environments.Dr. Finch's expertise in psychosocial behavior, racial and gender equity, somatic and aesthetic practice, and multicultural communication accelerates learning and application across multiple contexts. With university adjunct appointments to The George Washington University School of Medicine & Health Sciences, The George Mason University Center for the Advancement of Well-Being, and The Georgetown University School of Theology, Greg brings evidence-based rigor, vibrant curiosity, and experienced pragmatism to each and every client, project, and organization.Having lived on both coasts - with stops in between including Washington DC, Los Angeles, Houston, Dallas, Princeton, and Harpers Ferry - Greg continues to cycle, Zumba, yoga, kayak, chorus, write, and photograph his way around this great big world from his home base in the sky above Baltimore's Inner Harbor.Get in touch with Dr. Greg Finch:Visit Greg's website: https://www.wildgeeseamongus.com/home. The agency mentioned in this interview closed in 2017.Download Greg's handout: https://revolutionizeretirement.com/creativecaregiving Download program slides: https://revolutionizeretirement.com/finchslides What to do next: Click to grab our free guide, 10 Key Issues to Consider as You Explore Your Retirement Transition Please leave a review at Apple Podcasts. Join our Revolutionize Your Retirement group on Facebook.

In war, the only thing worse than getting there late is running out of ammunition. No one has infinite stockpiles. The drawdown in support of Ukraine has shown the need to boost the surge capacity of the defense industrial base. Now the George Mason University Center for Government Contracting has offered a list of ways to deal with the capacity deficit. To learn more, Federal Drive Host Tom Temin spoke with Jerry McGinn, the center's executive director. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In war, the only thing worse than getting there late is running out of ammunition. No one has infinite stockpiles. The drawdown in support of Ukraine has shown the need to boost the surge capacity of the defense industrial base. Now the George Mason University Center for Government Contracting has offered a list of ways to deal with the capacity deficit. To learn more, Federal Drive Host Tom Temin spoke with Jerry McGinn, the center's executive director. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Communication in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.“The Inflation Reduction Act of 2022 is really a bill which is using the financial structure of the country to stimulate business. This is a very different kind of solution than one might have conjured up some years ago. Back in 2010, Congress tried to do something on climate change and the main solution under consideration was a carbon tax. So that was also an effort to use the financial system, but this is a very different approach.This is putting out stimulus so that the business community can do what's necessary to build a clean energy economy. And so consumers can help support the growth of that clean energy economy by purchasing all those products that will allow individual people, families, and communities to be part of the solution by owning electric cars, by putting solar panels on their homes, by buying heat pumps to put in their homes, by improving the insulation in their private homes or buildings and thereby cutting their heating and cooling costs.”https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

“The Inflation Reduction Act of 2022 is really a bill which is using the financial structure of the country to stimulate business. This is a very different kind of solution than one might have conjured up some years ago. Back in 2010, Congress tried to do something on climate change and the main solution under consideration was a carbon tax. So that was also an effort to use the financial system, but this is a very different approach.This is putting out stimulus so that the business community can do what's necessary to build a clean energy economy. And so consumers can help support the growth of that clean energy economy by purchasing all those products that will allow individual people, families, and communities to be part of the solution by owning electric cars, by putting solar panels on their homes, by buying heat pumps to put in their homes, by improving the insulation in their private homes or buildings and thereby cutting their heating and cooling costs.”Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Communication in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Communication in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.“The Inflation Reduction Act of 2022 is really a bill which is using the financial structure of the country to stimulate business. This is a very different kind of solution than one might have conjured up some years ago. Back in 2010, Congress tried to do something on climate change and the main solution under consideration was a carbon tax. So that was also an effort to use the financial system, but this is a very different approach.This is putting out stimulus so that the business community can do what's necessary to build a clean energy economy. And so consumers can help support the growth of that clean energy economy by purchasing all those products that will allow individual people, families, and communities to be part of the solution by owning electric cars, by putting solar panels on their homes, by buying heat pumps to put in their homes, by improving the insulation in their private homes or buildings and thereby cutting their heating and cooling costs.”https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

“The Inflation Reduction Act of 2022 is really a bill which is using the financial structure of the country to stimulate business. This is a very different kind of solution than one might have conjured up some years ago. Back in 2010, Congress tried to do something on climate change and the main solution under consideration was a carbon tax. So that was also an effort to use the financial system, but this is a very different approach.This is putting out stimulus so that the business community can do what's necessary to build a clean energy economy. And so consumers can help support the growth of that clean energy economy by purchasing all those products that will allow individual people, families, and communities to be part of the solution by owning electric cars, by putting solar panels on their homes, by buying heat pumps to put in their homes, by improving the insulation in their private homes or buildings and thereby cutting their heating and cooling costs.”Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Communication in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Communication in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.“Humanity needs to do three things if it wants to continue to flourish, and it will. The three things that humanity needs to do are decarbonize the global economy, drawdown, capture, harvest much of that heat-trapping pollution that we've already pumped into the atmosphere over the past hundred years because as long as it's up in our atmosphere, we're going to have continued warming. And the third thing that humanity needs to do is become more resilient to the impacts of climate change, which unfortunately will continue for the next several generations at least, even as we succeed in decarbonizing the global economy and harvesting that heat-trapping pollution from the atmosphere.So these are the three things that have to happen. These three things will happen. The open question is how rapidly will they happen? Any business that can play a vital role in making any one or two or all three of those things happen, those are businesses that are going to flourish going forward. And any business that's sitting on the side and not contributing to one of those three areas, I really think they will become increasingly irrelevant, if not completely antiquated and increasingly understood to be harmful.”https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

“Humanity needs to do three things if it wants to continue to flourish, and it will. The three things that humanity needs to do are decarbonize the global economy, drawdown, capture, harvest much of that heat-trapping pollution that we've already pumped into the atmosphere over the past hundred years because as long as it's up in our atmosphere, we're going to have continued warming. And the third thing that humanity needs to do is become more resilient to the impacts of climate change, which unfortunately will continue for the next several generations at least, even as we succeed in decarbonizing the global economy and harvesting that heat-trapping pollution from the atmosphere.So these are the three things that have to happen. These three things will happen. The open question is how rapidly will they happen? Any business that can play a vital role in making any one or two or all three of those things happen, those are businesses that are going to flourish going forward. And any business that's sitting on the side and not contributing to one of those three areas, I really think they will become increasingly irrelevant, if not completely antiquated and increasingly understood to be harmful.”Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Communication in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

“The Inflation Reduction Act of 2022 is really a bill which is using the financial structure of the country to stimulate business. This is a very different kind of solution than one might have conjured up some years ago. Back in 2010, Congress tried to do something on climate change and the main solution under consideration was a carbon tax. So that was also an effort to use the financial system, but this is a very different approach.This is putting out stimulus so that the business community can do what's necessary to build a clean energy economy. And so consumers can help support the growth of that clean energy economy by purchasing all those products that will allow individual people, families, and communities to be part of the solution by owning electric cars, by putting solar panels on their homes, by buying heat pumps to put in their homes, by improving the insulation in their private homes or buildings and thereby cutting their heating and cooling costs.”Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Consortium in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Communication in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.“Humanity needs to do three things if it wants to continue to flourish, and it will. The three things that humanity needs to do are decarbonize the global economy, drawdown, capture, harvest much of that heat-trapping pollution that we've already pumped into the atmosphere over the past hundred years because as long as it's up in our atmosphere, we're going to have continued warming. And the third thing that humanity needs to do is become more resilient to the impacts of climate change, which unfortunately will continue for the next several generations at least, even as we succeed in decarbonizing the global economy and harvesting that heat-trapping pollution from the atmosphere.So these are the three things that have to happen. These three things will happen. The open question is how rapidly will they happen? Any business that can play a vital role in making any one or two or all three of those things happen, those are businesses that are going to flourish going forward. And any business that's sitting on the side and not contributing to one of those three areas, I really think they will become increasingly irrelevant, if not completely antiquated and increasingly understood to be harmful.”https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

“Humanity needs to do three things if it wants to continue to flourish, and it will. The three things that humanity needs to do are decarbonize the global economy, drawdown, capture, harvest much of that heat-trapping pollution that we've already pumped into the atmosphere over the past hundred years because as long as it's up in our atmosphere, we're going to have continued warming. And the third thing that humanity needs to do is become more resilient to the impacts of climate change, which unfortunately will continue for the next several generations at least, even as we succeed in decarbonizing the global economy and harvesting that heat-trapping pollution from the atmosphere.So these are the three things that have to happen. These three things will happen. The open question is how rapidly will they happen? Any business that can play a vital role in making any one or two or all three of those things happen, those are businesses that are going to flourish going forward. And any business that's sitting on the side and not contributing to one of those three areas, I really think they will become increasingly irrelevant, if not completely antiquated and increasingly understood to be harmful.”Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Communication in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

“Take a step back and sort of look at the big picture of why is this a tough issue to deal with. Why is it that people worldwide were struggling with making the kinds of decisions and enacting the decisions that will get to the root causes of the problem and stop the warming and start to protect our communities so that people and other things we care about aren't needlessly hurt. And the answer to that question is most people worldwide accept the realities of climate change, but they see it as a distant problem, distant on three different dimensions: Distant in terms of time, so they see it not necessarily as today's problem but a future problem. Distant in terms of location - you know, maybe somewhere somebody's dealing with this, but not us, not here in my community. And, perhaps most importantly, distant in terms of species.So people tend to see this as a plants, penguins, and polar bears problem and not a people problem. And that's a challenge that creates a challenge for us to engage the public in thinking about what this means for them today because, on all three of those dimensions, they feel like they've got some time, some distance in order to think these problems through.”Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Consortium in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

Dr. Mona Sarfaty is the Executive Director and Founder of the Medical Society Consortium on Climate and Health, comprised of societies representing 70% of all U.S. physicians. She founded the Consortium in 2016 in conjunction with the George Mason University Center for Climate Change. Under her leadership, the Consortium has grown into a nationwide coalition of societies, organizations, and advocates mobilizing support for equitable policies that address the health impacts of climate change.Edward Maibach is Director of the George Mason University Center for Climate Change Communication, a distinguished University Professor and communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA, and private foundations – focuses on public understanding of climate change and clean energy; and the psychology underlying public engagement. In 2021, Ed was identified by Thompson Reuters as one of the world's 10 most influential scientists working on climate change.“Take a step back and sort of look at the big picture of why is this a tough issue to deal with. Why is it that people worldwide were struggling with making the kinds of decisions and enacting the decisions that will get to the root causes of the problem and stop the warming and start to protect our communities so that people and other things we care about aren't needlessly hurt. And the answer to that question is most people worldwide accept the realities of climate change, but they see it as a distant problem, distant on three different dimensions: Distant in terms of time, so they see it not necessarily as today's problem but a future problem. Distant in terms of location - you know, maybe somewhere somebody's dealing with this, but not us, not here in my community. And, perhaps most importantly, distant in terms of species.So people tend to see this as a plants, penguins, and polar bears problem and not a people problem. And that's a challenge that creates a challenge for us to engage the public in thinking about what this means for them today because, on all three of those dimensions, they feel like they've got some time, some distance in order to think these problems through.”https://medsocietiesforclimatehealth.orghttps://twitter.com/docsforclimatewww.climatechangecommunication.org/all/climate-change-american-mind-april-2022/www.climatechangecommunication.org/all/politics-global-warming-april-2022/www.oneplanetpodcast.org

Dr. Jay Lemery, Professor of Emergency Medicine at The University of Colorado School of Medicine, joins me today to discuss the relationship between climate change and human health, the growing field of climate medicine, as well as the advocacy required to affect realistic, positive change for our planet and ourselves. Bio: Dr. Lemery is an Associate Professor of Emergency Medicine at the University of Colorado School of Medicine and is Chief of the Section of Wilderness and Environmental Medicine. He is a Past-President of the Wilderness Medical Society and has provided medical direction to National Science Foundation subcontractors operating at both poles, most recently serving as the EMS Medical Director for the United States Antarctic Program. Dr. Lemery has an academic expertise in austere and remote medical care as well as the effects of climate change on human health. He serves as a consultant for the Climate and Health Program at the Centers for Disease Control and Prevention and sits on the National Academy of Medicine's (IOM) Roundtable on Environmental Health Sciences, Research, and Medicine. He is a Fellow of the American College of Emergency Physicians was a term member of the Council on Foreign Relations. He is the co-editor of Global Climate Change and Human Heath: From Science to Practice (2015) and co-author of Enviromedics (2017). He serves as an advisor to the organization Climate for Health (ecoAmerica) and the George Mason University Center for Climate Change Communication. From 2005-2012, he was the Director of Cornell Wilderness Medicine and a member of the Global Health Steering Committee at the Weill Cornell Medical College. Dr. Lemery was an Echols Scholar at the University of Virginia and received his MD from the Geisel School of Medicine at Dartmouth. From 2003-04 he was chief resident in Emergency Medicine at NYU & Bellevue Hospitals. In 2017, Dr. Lemery became the Director for the Living Closer Foundation physician GME Fellowship in Climate and Health Science Policy– the first of its kind in the nation. Website - https://www.coloradowm.org/blog/teachers/jay-lemery/ Book - https://www.amazon.de/Enviromedics-Impact-Climate-Change-Health/dp/144224318X Artwork by Phillip Thor - https://linktr.ee/Philipthor_art To watch the visuals with the trailer go to https://www.podcasttheway.com/trailers/ The Way Podcast - www.PodcastTheWay.com - Follow at Twitter / Instagram - @podcasttheway (Subscribe and Follow on streaming platforms and social media!) As always thank you Don Grant for the Intro and Outro. Check out his podcast - https://threeinterestingthings.captivate.fm Intro guitar copied from Aiden Ayers at https://www.youtube.com/watch?v=7UiB9FMOP5s *The views demonstrated in this show are strictly those of The Way Podcast/Radio Show*

The science around the climate crisis is no longer disputable. So now the question is, what is the role each of us can play in talking about the climate with our friends, and help bring more people into this movement? How can we debunk the myths and uplift the facts? How do we balance urgency with optimism? In this episode, we'll speak to researcher John Cook and activist Jon Leland to unpack how we can better communicate about the climate—with skeptics and believers alike. Featuring:John Cook | Monash University Climate Change Communication Research Hub | Post-Doctoral Research Fellow Jon Leland | Kickstarter | Head of Sustainability Robbie Goldfarb | Meta | Critical Information ProductsSarah Sasaki Tsien | Meta | SustainabilityShow Notes:Skeptical Science is a website developed by John Cook devoted to climate science & rebutting climate misinformation. Join in Jon Leland's campaign, This Place Will Be Water.John Cook is using cartoons to educate people on climate change with his project, Cranky Uncle. John Cook follows scientists Michael Mann (@MichaelEMann) and Katharine Hayhoe (@KHayhoe) for more information on the climate. Jon Leland reads newsletters to stay up to date on climate news: Bill McKibben, HEATED from Emily Atkin, and articles from Bloomberg Green.Jon Leland recommends getting involved in local chapters of organizations like 350, the Sunrise Movement, and River Keepers. The 2021 report, Climate Change in the American Mind, referenced by Sophia and John Cook, found that only 15% of Americans think that global warming is not happening (and only 9% are “very or extremely” sure it is not happening.) The survey was conducted by the Yale Program on Climate Change Communication and the George Mason University Center for Climate Change Communication. The report is available in full online. To find out more about Meta's Sustainability initiatives, visit sustainability.fb.com.Credits:This show is produced by work by work: Scott Newman, Jemma Rose Brown, Emily Shaw, Kathleen Ottinger and by Sophia Li. The show is mixed by Sam Bair. 

S1E1 – The Retail Avengers & The Future of Frontline Staff, Part 1Welcome to Season 1, Episode 1, the first-ever episode of The Retail Razor Show!I'm your host, Ricardo Belmar, a RETHINK Retail Top 100 Retail Influencer, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and lead partner marketing advisor for retail & consumer goods at Microsoft.And I'm your co-host, Casey Golden, CEO of Luxlock and slayer of retail frankenstacks!Together, we're your guides on the retail transformation journey. Whether you're thinking digital and online, mobile, or brick & mortar stores, there'll be something for you!In episode 1 we dive into the future of retail frontline workers, with none other than Ron Thurston, author of Retail Pride, The Guide to Celebrating Your Accidental Career. Ron joins our Retail Avengers team on Clubhouse to talk about what retailers need to do to foster the right environment for their store teams.For more information about Ron, and how you can Take Pride Today in your retail career, visit Ron's website: https://www.retailpride.comThe Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorJoin our club on Clubhouse: http://bit.ly/RRazorClubListen to us on Callin: https://bit.ly/RRCallinSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - ****https://bit.ly/twRBelmarConnect on LinkedIn - ****https://bit.ly/LIRBelmarRead my comments on RetailWire - ****https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - ****https://bit.ly/twCaseyConnect on LinkedIn - ****https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTThe Retail Avengers & The Future of Frontline Staff, Part 1[00:00:20] Ricardo: Hello. Good morning. Good afternoon. Good evening. No matter what time of day you're listening. Welcome. Welcome to season one, episode one, the first ever episode of the retail razor show. I'm your host Ricardo Belmar, a top 100 retail influencer and lead partner marketing advisor for retail and consumer goods at Microsoft.[00:00:37] Casey: And I'm your co-host Casey Golden CEO of Luxlock and Slayer of retail frankenstacks, [00:00:43] Ricardo: retail, frankenstacks. I love that intro. I really need to get a tagline like that. Casey. [00:00:48] Casey: Slaying, frankenstacks. It's a messy job it's earned.[00:00:51] Ricardo: Oh, I believe it![00:00:52] Casey: So I'm super stoked to kick off our first episode ever of the show! [00:00:56] Ricardo: I am too. I am too. So let's talk a little bit about what the show will be like. This all started some months ago with the retail razor club on clubhouse and a powerhouse group of retail experts and thought leaders to just talk retail, talk tech and host some really good deep discussions on what we think people in this industry need to make a difference and to be a change maker.[00:01:14] Casey: Tell us more Ricardo, tell us more. I feel like we need some dramatic [00:01:20] music here [00:01:20] Ricardo: and maybe for episode two, we'll add some budget for dramatic music. So our goal is to cut through all the noise, cut through the clutter, make it all actionable. Let everybody learn from the people who've actually done things.[00:01:33] Anyone who's solving challenges and not afraid to expose the hard truths.. [00:01:37] Casey: And best of all, since we started this on clubhouse, we made it interactive. So people could ask tough questions and voice their opinions. [00:01:44] Ricardo: A hundred percent, a hundred percent all the way. This is an open forum. One that really moves the industry forward.[00:01:50] By sharing deep, deep knowledge, we started an amazing series of rooms initially called retail tech predictions 2025. But you know, our group quickly earned the nickname, the Retail Avengers, [00:02:00] Casey: Captain America., right here![00:02:02] Ricardo: And I am iron man, you know, you're right Casey. We really do need some dramatic music and we got to work on that [00:02:06] Casey: maybe by episode three next time, next time.[00:02:10] Ricardo: Yeah, episode three, that I'm going to take, make a note of that. Okay. So in each episode listeners will hear one of our fabulous clubhouse rooms and we'll bring back [00:02:20] guests from those discussions for a few last words. But don't think that's all we have to offer in future episodes. We're going to introduce new segments, extra guests, and we'll also have some unique interview sessions that we're going to record in another app called Callin. [00:02:32] Casey: Can't wait for those. [00:02:34] So Ricardo, who's our special guests for the opening episode. [00:02:37] Ricardo: We are starting up strong with one of the best out there. Ron Thurston, the author of the book, Retail Pride, former head of stores at Intermix and quite possibly, one of our favorite retail executives out there.[00:02:48] Right? Casey, [00:02:49] Casey: I'm a fan. Let's get to it! [00:02:50] Ricardo: Okay. So let's quickly introduce the rest of our Retail Avengers team and everyone will be hearing from them quite often in these sessions. So besides Casey and myself, we have Jeff Roster, fellow RETHINK Retail, top one hundred influencer and fellow advisory council member at the George Mason University Center for Retail Transformation and former analyst.[00:03:11] Then we have Shish Shridhar, the global retail lead at Microsoft for Startups.[00:03:16] Casey: And Brandon Rael transformation delivery strategy leader at [00:03:20] Reach Partners, and one of my faves, Trevor Sumner, CEO of Perch Interactive. [00:03:25] Ricardo: All right. So without further delay, let's give a listen to the Retail Avengers and the future of Frontline Staff, Part 1.Clubhouse Session[00:03:42] Ricardo: So with that my name is Ricardo Belmar. I host the retail razor club here on Clubhouse. Retail tech guy have been in retail tech for the better part of the last two decades, working at various different solution providers and managed service providers, and of course, I like to say the best technology in retail is the kind that's seamless and transparent that you don't even notice.[00:04:02] Jeff: Hi Jeff Roster co-host of this week in innovation and serve on several advisory boards and a former Gartner and IHL retail sector analyst [00:04:11] Brandon: Hi, Brandon Rael here. I'm currently one of the transformation and delivery and strategy leaders here at Reach Partners a consultancy. My background is retail and consumer products, industries, and I've been working in the strategy consulting space, focusing predominantly on digital and it's impact on organizations and helping companies transform and evolve.[00:04:29] Casey: Hi, Casey here, founder of Luxlock we're a retail experience platform and we are deploying an independent workforce and re-skilling them. So I love this topic of the conversation. Worked a lot in enterprise retail tech [00:04:42] and on the e-commerce side. So excited to be here you guys, fun conversation! [00:04:46] Ricardo: Definitely will be! Shish. [00:04:47] Shish: Hi, good afternoon. I'm the retail lead at Microsoft for Startups and I'm actually working on building out a portfolio of retail tech B2B startups solving complex business challenges in retail. Absolutely love the topic that we're we're we're we're talking about today. Looking forward to it. Thank you. [00:05:03] Ricardo: I see Trevor has joined us. Trevor why don't you do a quick intro. [00:05:06] Trevor: My name is Trevor Sumner. I'm the CEO of perch. We do interactive displays in IOT that detect which products you touch and like minority report. They just wake up and start telling you about the product, they call them shelf talkers. So I've been deep in retail and retail tech for almost a decade now. So excited to be on board with everybody here. [00:05:26] Ricardo: All right. Wonderful. We have a special guest with us this week, Ron Thurston author of the book, retail pride, which I highly recommend.[00:05:33] Ron, why don't you go ahead and give us your introduction [00:05:36] Ron: hi everyone. Thank you. Yes. My name is Ron Thurston and I am the author of Retail Pride, the guide to [00:05:42] celebrating your accidental career, which is really about recognizing the hard work that the millions of people that work in all of our stores all around the world do every day.[00:05:50] And my full-time role is as the vice president of stores Intermix which officially today is a freestanding business on its own no longer under the Gap umbrella. And so we have a lot of exciting momentum behind us now being privately held and it will be an exciting adventure. And I sit on the board of directors of Goodwill here for New York and New Jersey, which also has a really exciting retail component to it, which I'm happy to talk about.[00:06:18] So thanks for inviting me, Ricardo. [00:06:19] Ricardo: Fantastic. We're really happy to have you here with us today, Ron, this is a topic that I know many of us on the panel have been wanting to do for a while. Not the least of which is because of the added focus that retail frontline workers have seen over the past 15 months.[00:06:34] Frontline Worker Sentiment[00:06:34] Ricardo: I want to ask everybody on the panel, What's the sentiment these days about frontline workers, has it swung more positive to the point where [00:06:42] frontline workers are going to get the recognition that they deserve to have for the job they do and the service they provide to customers and retail brands? [00:06:49] Ron, I'm going to ask you to respond first because I'd really like to hear what your feeling is on that. [00:06:53] Ron: Sure. Thanks, Ricardo. I have probably never been more excited about the opportunity for store teams. And I think as customers have come back in and , every day it's getting bigger, the opportunity to recognize in many ways the increased skillset necessary to manage the emotional, the tougher part of retail in conjunction with more tech in conjunction with higher customer demands and kind of new ways to shop has put this pressure and, excitement back into stores and the training that's necessary. [00:07:29] The up skill in the hiring process has never been more important. They, kind of challenge of the value of the brick and mortar business in compared to e-commerce.[00:07:39] This is the time where more [00:07:42] than ever, we need highly skilled people that are, that work in brick and mortar, retail, and are compensated for that work and the business models that are evolving out of it.[00:07:52] And I think it's just every day, I'm more excited about what I'm seeing my own business and what I'm reading about every day.[00:07:59] Brandon: I could not agree more with Ron. , if anything, the pandemic has accelerated the recognition of how critical the retail staff or brand ambassador to the store associates and how important they are to run the operation of building that trusted relationship with the customer.[00:08:15] I consider that the retail associates, part of the last mile of fulfillment and not necessarily the product, but of the relationship of the brand or the brand equity. [00:08:23] people go to the store to engage, to get inspired, to discover. And, , I'm all digital first. We know everyone is digital first and shopping e-commerce, , percentage wise, it's still , 15% of the business is converted on ecommerce.[00:08:36] The physical stores are as critical as ever to bridge that digital and physical gap and the journey [00:08:42]may begin in the store may ultimately end on the retailer's app, but the store associates plays a vital role in that relationship.[00:08:47] Casey: A hundred percent. , one of our biggest goal, which was to deploy an on-demand distributed workforce and it's been pretty amazing to put a lot of people back to work and give them opportunities to sell products that they've never had access to because they worked at a single brand.[00:09:02] Shish: agree with everyone I think there is going to be a big transformational element to it as well. I kind of look at the convenient spot of retail. There's a lot of things that has accelerated, during COVID, , BOPIS in particular. And I think that is going to change what the frontline workers do and, how to do it.[00:09:23] For example, I think there's going to be so much more focused on click and collect orders, because, cashierless becoming more prominent and accelerated. I also think the assisting the self checkout will be one aspect that frontline workers will be doing more of. There might also be a lot of clientelling [00:09:42] that has accelerated as a result.[00:09:43] And also I think from the experiential part of retail, that's going to be a lot more skills and expertise needed because that is leaning more towards that personalized, aspect of it where engaging with customers becomes more more of a requirement. [00:10:02] Trevor: Yeah. I agree with that. I think one of the transformational changes underlying is data. Because of the need for real-time inventory and product information for BOPIS for better supply chain management and COVID is an accelerator for that.[00:10:17] All of a sudden, we've normalized all this data that we can now put in the hands of sales associates. It's not their fault. If you go to a Macy's and you ask your question about what inventory looks like. Yeah, go look at those screens. They're green screens, right? I think they were programmed with punch cards.[00:10:29] Now that has all been changing, right? So the data is now available in normalized and formatted. It's now accessible, not just to be a tablets and iPads in the hands of sales associates, but, even like with Theatro in [00:10:42] a, in a mic format in an ear piece. So that's one piece of it. The second Shish hit on around you have the experiential being more part of it.[00:10:49] And that means being able to do brand storytelling. And while I love the thought that that's all gonna be done by purchasing digital tools like that, I, the role as a sales associate is going to be critical.[00:10:56] Ricardo: Interesting points there about the added roles for store associates to do, especially in light of things like picking up online orders in the store, other operational processes, either for picking product off the shelf to fulfill those orders, that these are new roles, new skills, new functions, we're asking those store associates to do and asking them to leverage real-time data about customers they're working with or items in the store, whether it's product information or other operational components.[00:11:23] Frontline Roles[00:11:23] Ricardo: One of the things that I would like to get into next is what are some of these additional roles? We've mentioned a few now, which were brought about by the nature of the pandemic, but what other new roles are we going to see frontline workers in retail taking on and particularly what are the required skills and I'll reference, really interesting article that I believe was in the wall street [00:11:42] journal about Levi's offering machine learning training for their retail workers. Presumably because it's a recognition that the need to understand data is going to become so much more important in how these frontline workers work with customers.[00:11:56] So what does everyone think of that? [00:11:58] Ron: I can jump in Ricardo , it's Ron. I actually think that the, width of the skillset has become so wide today that it's kind of become less about we're all cross-trained and we're all good in retail. We could work in stock room and we can work on the sales floor and we can do visual merchandising.[00:12:15] I think it's actually become a little more segmented than said if I have a skillset that is highly engaged and motivated and I'm good on camera for live selling, I'm good in front of customers, I can sell via chat that you have that level of personality. It's actually fully embracing that and saying, let's give you[00:12:34] that kind of customer facing roles or chat roles and not try to expect you to also run out to the curb and do a BOPIS [00:12:42] order and also fulfill a web order in the stock room, or when can you work an overnight to change the visual merchandising? I think we have to say, we have a team of people who are really good at tech people who are maybe good at tasks and people who are highly customer centric because what's coming with the customer coming in today more than ever wants a level of engagement.[00:13:03] And has it's curious, wants to be educated, wants to be styled once all the things that they haven't had. And that, that skill is really high. So I'm actually even looking at my own organization and saying, it's actually less about cross training and more about specialization and being the best version of that specialty based on your skills and your experience and your personality.[00:13:26] Because today, we're also expecting you to be on Instagram. We expect you to live sell. We expect you to, kind of show up every day in a new most highest version of what that would look like in the past. [00:13:39] Trevor: I really loved that. And one of the reasons [00:13:42] is because, I think this provides a new sense of career pathing, and compensation structures.[00:13:48] And so, Ron, I would love to, to understand better how you start thinking through that as the head of stores at the end, you get certified as, an influencer or as a live seller, or for example, there are technologies where during your downtime, you might do online clientelling and reach out in on a one-to-one basis.[00:14:05] Are you.becoming a certified personal shopper. And each of these, has a course associated with that. Some type of certification, some real-time training and evaluation, but also a better pay, better training. And not feeling like you're stuck in a specific kind of job that says a generalist with no place to go.[00:14:25] Ron: I was just going to say it, and having led apple stores. That's very much the apple model. You are a specialist and maybe you in phone or Mac or in software, and then you're next. kind of even more of a specialty or in training or in genius bar. [00:14:42] And that every step is a career trajectory. And I think in fashion, we've also kind of thought of it as we all have to be good at everything.[00:14:50] And I actually think it's more of the apple model, which is very structured and create benchmarks for growth. I agree with you, Trevor.[00:14:59] Casey: I was just going to say that, now that sales associates are able to sell online and get that commission tracked and productivity tracked, it changes the entire model of every single salesperson is able and has the opportunity to become a million dollar seller and not make $35,000 a year or 40,000, $50,000 a year.[00:15:20] We've seen the most of having what the industry used stylists for before, which is doing content on a, on an Instagram or putting lookbooks together or working in, like a stitch fix model and putting outfits or clothes into a box. They're coming to us and they have the passion. They have the skillset, they have the know-how, but they've never talked to a customer before.[00:15:41] And [00:15:42] so they don't know fit, they just get returned. And so, being able to communicate with the client, maintain that relationship over time and learn fit. We've actually had to start segmenting just like Trevor was saying is we're essentially segmenting talent into different talent pools and putting programs together to bring people who have worked at Citrix for the last six years into being able that they would be skilled enough to walk into Gucci on the floor and do a million dollars in sales. And so it's been really interesting and I think that there's going to be a lot of, differentiation between I'm a stylist versus I'm a sales person or a personal shopper right now.[00:16:24] I can't get a single person to agree on what they want to be called because salespeople don't want to be called the stylist and everybody gets called and everybody's called the stylist on Instagram. If you can put an outfit together. So it's like almost [00:16:42] diluted that job title almost in a way where no, I'm more than that. It's been interesting. We're still trying to figure out what. What everybody is going to be called.[00:16:54] Brandon: Is this the transformation evolution of what a store associate really is? I think to Ron's point and Trevor's point, there certainly is doing an operation stocking shelves or whatever else. Actually, what I want engagement with the customer is blended with the arts and sciences of social media, digital marketing, and micro influencing [00:17:14] Ricardo: I agree. I think it's fascinating point here about segmenting and the skills and Ron I like how you compare that to an apple model. One of the things that comes to my mind when I hear everyone saying that is a sort of implies a need for more staff in the store, as you get more specialized, depending of course, on what kind of store it is for format. It is the size of the store. The product categories are in, but if I were to generalize it, it makes me believe that I'm going to need [00:17:42] more staff. The more I specialize in to handle each of these different aspects. And if I compare again to an apple store for me as a consumer, walking into an apple store, there's an overwhelming number of staff.[00:17:52] Trevor: And also think about the revenue per square foot. [00:17:55] Ricardo: That too. Exactly. [00:17:57] Ron: I think that [00:17:58] on a really high margin business, you do have more room for that.[00:18:04] Ricardo: So you distinguish between luxury retailers at that point versus a discounter value retailer, where the model may be sufficiently different, that you don't need to apply that. segmentation or specialization of skills. [00:18:15] Trevor: You mean there's not going to be stylists at dollar stores[00:18:21] Ricardo: that would be, the question, [00:18:22] Shish: natural progression, but there is a customer expectation, which is generally followed by retail tech, responding to it. And one of the aspects that's really happening out there is technologies providing capabilities to address some of these things. For example, expertise in stores.[00:18:39] Today there is an expectation for [00:18:42] expertise. When you go into a store, a specialized store where, electronics or something like that, where you need a store associates to have a lot more knowledge, but with technology capabilities, it is possible to sort of democratize that make available. The expertise from different stores right across all of the stores. And those kinds of things are really making it possible to, to address those expectations as well. [00:19:09] Trevor: Yeah. I mean, one of the things that I'm a big fan of is that's kind of pushing out a technology to the edge. And certainly I look at this through my perch lens.[00:19:17] Which is, when you think about putting the digital experience has guided product storytelling that is available to obviously all the consumers on their own, but also the sales associates. But similarly, if you've got an iPad in your hand, that's a training device for downtime.[00:19:31] That's a career pathing and improvement device. and you can make the most of the hours that you're in store. So I think this pushing technology to the edge and into the fingertips of everyone, has the ability for those [00:19:42] who have the motivation and the desire to hold those skillsets up rapidly than what was available to them in the past.[00:19:48] Ron: A bit of a counter to the, more is better is that this is an industry in brick and mortar retail that has not always been given the accolade as a career that it deserves.[00:19:59] And sometimes this, people that are highly committed and highly skilled, and this is very much an intentional career become that much better at their job. They are retained longer and sometimes it's kind of a quality versus quantity. And so you could actually have a smaller team that's highly skilled, very engaged, works really well under, whatever kind of product categories you're selling and the culture of the company, but provide a level of service because of their expertise and their commitment to the industry.[00:20:30] And that's, I think the kind of temporary nature sometimes of people in stores then requires, more of them versus fewer that are highly skilled. And then, so it's a conversation and a balance that I [00:20:42] think every retailer, is talking about today. [00:20:44] Ricardo: I think that's true. I agree with you I like to view the technology piece of that in many cases, equalizer, sometimes to address the point, you just mentioned about the temporary aspect of people coming and going, and then the turnover and some ways if done properly and seamlessly enough, I think the technology can help normalize that approach a little bit and compensate for loss of skill. When you have people that leave that were perhaps one of those high-end skilled individuals that really knew how to do that job. And therefore they could handle working with many customers at once versus perhaps some of the other staff that are newer at the role might only be able to handle one or two at a time, depending on the type of store environment that you were in.[00:21:25] Question from Evan Kirstel[00:21:25] Ricardo: I want to turn attention over to, Evan who's joined us on stage. Why don't you go ahead and give us your question for the panel. [00:21:30] Evan Kirstel: Yeah. Happy Friday, everyone. I've been most interested in the technology side of retail behind the scenes. I laughed out loud, referenced to green CRT screen [00:21:42] flashing. Sadly, see that far too often. [00:21:46] Ricardo: still see that too often. I agree. [00:21:48] Evan Kirstel: Yeah. Well, the other hand, I talked to a lot of clients who are participating in the kind of digital transformation of retail. And I'd love your opinion on who were some of the players to watch.[00:21:58] I mean, when I'm talking to a lot lately with Facebook workplace or workplace from Facebook, it's their enterprise communications division. So basically taking all of their messaging and video and apps and tools and enabling, or powering retailers like Petco and Domino's and others to improve the employee experience.[00:22:18] So think about, group messaging and calling video tension, live video streaming education, all kinds of analytics around that as well. Are you seeing adoption of more modern communication tools like that or others or what's most interesting to you when it comes to, real-time communication messaging, voice, video, or other apps within the frontline for the workers. [00:22:40] Jeff: Are we talking about [00:22:42] retailers or are we talking about services, service providers to retail? [00:22:45] Evan Kirstel: Yeah, the retailers are adopting a lot of these tools with their frontline employees, for employee engagement, employee communications messaging. We used to call the intranet, but it's basically apps on phones now.[00:22:57] Ricardo: And so we could look at this from both perspectives. I think Jeff, from the prospective of which retailers are doing this well, and what kind of technology are they using?[00:23:04] Ron: I mean, I can share what I use on today, which is retail zip-line line, which is actually used by all of gap, Inc. which is an incredible platform and not an intranet. But it's a communication tool. It's a tracking tool. It's a way to send out quick messages. There's a lot of functionality from multiple reasons. But I think within the store team at every level, day in day out, I've not actually not seen one that does that, come seamlessly that everyone uses without providing, devices to everyone, which is depending on the state and depending on what's happening, that can be a tricky conversation.[00:23:38] But so far that's what I've seen and, has worked really well for me. [00:23:41] Casey: [00:23:42] I'm obviously biased, but, there's going to be a lot more tools that are going to be coming in over the next, 12 to 18 months just because this was a really hard product to sell into a brand three years ago.[00:23:55] A lot of people, in this space that wanted to do it, had to pivot into doing something else because it was just a hard sell. But now I think that, It's going to be a requirement. Just as standard as, having a computer at work, if you have sales associates, and they're going to have to have a tool.[00:24:12] So I think we're going to see more of a standardized school. That's going to be coming out that more brands will start using the same one. But right now everybody's kind of spread all across the board. And there's reasons that brands are choosing one over the other. There hasn't really been one that does everything necessarily doesn't necessarily even do everything well, but obviously I'm biased with my own, but, there's pros and cons to kind of everything right now.[00:24:35] I think we'll see the leader next year. [00:24:36] Shish: And a lot of examples that I've seen, one of them is a startup that I'm working with, called askSID[00:24:42] they have to QR code, on wine bottles or the shelves and customers can scan it and it instantly brings an expert to them and they can ask questions have a conversation.[00:24:52] So this is one way that retailers have actually, really figured out how can they have experts in every store that knows their wines really well without necessarily staffing every store. [00:25:04] Another example I've seen as for call centers itself, where, the expertise that they wanted to provide was to a chat bot. So when a customer calls a call center, the challenges the call center person is looking up information. There's a lot of delays. They're following up an app in the background, doing the search, trying to find the answers to the question the customer wants. So what they're doing to empower this is there is a chat bot and AI based chat bot that is picking up the customer call at the same time in parallel to the human operator.[00:25:39] And the chat bot is [00:25:42] transcribing the call, learning the intent of the questions that the customer is asking, connecting to backe nd showing it to the call center operator at the same time. And this essentially means that the call center operators is far more intelligent in his responses is able to respond very quickly and efficiently to the customer.[00:25:59] So that was one area from a communications perspective that I thought was, very interesting. The third one is really empowering the store associates and, and today there's many companies that provide communication devices. for example, there's a company called Theatro that does a headset based communication device for store associates.[00:26:20] yeah, [00:26:23] Ricardo: love their solution.. [00:26:25] Shish: Turnpike turnpike is out of Sweden and they have, , a, wearable. DASSI wristwatches that send information over to the store associates and it's generally far more discrete, , and store associates can actually use those communication devices to talk to systems in the back [00:26:42] end.[00:26:42] So if they have a question about, do we have a certain product in stock right now? They can ask a chat bot the chat bot will look up the systems instantaneously and be able to get the responses. And this again, I think is another thing that's really transforming the frontline worker, in a way, making them far more efficient , with tools like this.[00:27:03] Jeff: Yep. Hang on, hang on a sec. Let me follow up on that question. Are you doing anything with voice, voice AI? [00:27:10] Shish: Yes. there is, a lot of, I would say controversy around voice. So in terms of voice, for store associates, the one scenario that I talked about last was one where store associates are actually using the headsets to talk to a chat bot.[00:27:27] So if a customer is looking for a certain product, typically what they would do is radio someone in the back room to say, do we have that in the back room? Or is it an order or something like that. But, in this situation they're actually using voice [00:27:42] to talk to a chat bot that is connecting to backend systems to determine if something is in the backroom.[00:27:48] If it does an order, if it's in a nearby store and it is providing the response by voice immediately to the store associate. And that to me is extremely powerful, where the store associates are empowered, but all that information that they using voice queries to query back end systems. [00:28:05] Jeff: How about sentiment or, sense of, either happiness or urgency in the invoice. I'm actually going to be talking to a couple of startups that are actually going to that level of sophistication.[00:28:16] Shish: So, , in call center, there is, I've seen situations where, when, someone calls a call center and the operators talking to that person, there is AI models that the chat bot that it was talking about earlier, that it's, transcribing the call looking at the intent of the questions. At the same time, it is also detecting the sentiment, of each speaker. So if there is, frustration, for example, it'll detect that and it will [00:28:42] notify the call center supervisor that here's the call where there's potentially a problem, and you want to listen to what you want to intervene. So it's actually detecting all of that.[00:28:52] Jeff: Yeah. Interesting.[00:28:53] Brandon: We also need to consider the human element of the organization, the frontline associates, or our ambassadors, how we want to refer to them. The stylist interacting with the customer technology are all referencing it innovative is right up there and on trend and having this be powered by AI AR , virtual reality or critical components of driving personalization, seamless, intuitive, and we're driving adoption rate by the store associates of stylists and the way.[00:29:25] Their ability to effectively serve the customer and effectively providing outstanding customer experience in store and connect that digital aspect of it as well. And help drive conversion as customers come to the store for advice or engagement or a building connection to the brand.[00:29:41] Ricardo: Yeah, [00:29:42] there's an interesting element there I'm reminded of one retailer I talked to a few years back who was deploying devices just as we're talking about and some of the feedback they had from their associates in the pilot stores, is that they were starting to feel like Batman wearing a utility belt because they were being asked to carry all this technology everywhere they went around the store. That tells us there's a threshold somewhere where it becomes too cumbersome to just hand over technology to the associates that way. I think that's a consideration, Brandon, maybe that's what you're getting at as far as paying attention to the human component of this, you can't just ask a store associate to say, here's three devices you need to carry around all day to do these three different tasks. Or there has to be a little bit more thought behind how transparent the technology is and how seamlessly it can be incorporated into their workflow in a way that makes sense. [00:30:28] Brandon: Correct. And we see companies do clienteling and then trying to streamline it to one app or one ipad or mobile first and it's worked for most situations, but again, it has to be connected to the [00:30:42] customer, empowering the store associates and driving outstanding customer experience.[00:30:46] Then I'd love to hear Ron's perspective on that. How technology can help the store associates drive a outstanding customer experience. [00:30:52] Ron: Yeah, no, thanks, Brandon. And you're exactly right. And I think the experience that is most, I think, recognized and celebrated by the customer is, how much history you have to the idea of in clientelling, which, the facts show that the average spend is that much higher.[00:31:10] The retention rate is higher. The return rate is lower. Like the benefits are enormous, but if you can say to someone, oh my gosh, like, let me. Quickly look at your purchase history on my phone, on my iPad that I have in my hand. Wow. It looks like you were here last month and this is what you bought. I have some things I know you're going to love.[00:31:28] And so you begin this relationship building with facts and with information that arms you to provide an exceptional experience. And so the technology kind of in your pocket provides you [00:31:42] information and then you can go and then, the client is entirely engaged because they, feel seen and heard.[00:31:49] They know that their business is appreciated. You can say that kind of along the way. I'm so glad that you came back. I'd really love to help you build on those wardrobe pieces or add that, that other. You know, the technology piece too. your last purchase here at apple. So there's, there's a lot that can happen with technology that just supports relationship building and all of the data in how that benefits an overall company is all positive.[00:32:15] There's no downside to it when done well, other than overwhelming at the store team. And that's where I think you can dial back and say, well, actually who's really good at this let's arm them. This person actually is much better just converting on the sales floor. Doesn't need to have the full deck in front of them.[00:32:34] So I think great leaders can look at that. I do at my own using hero in chat functions and who does confinements, who [00:32:42] converts, who sells more? You can dial in, and it's not one size fits all. And that's where people really, that retention piece starts to escalate because you would say thank you for recognizing that I'm actually not comfortable using this technology, but I'm really good doing this.[00:33:00] Let me do this more. That's a winning formula to retaining your team, building great client relationships and growing your business. But , that's where I put a lot of effort and time today. And, I believe that it really pays off. [00:33:14] Ricardo: That's not even advice specific to retailers organization, but many businesses adopt that approach and, let's call it company culture around how to encourage certain behaviors and how to reward people who are doing the job the best way they can. And also to create an environment that promotes this, the ability to do better and do more, whether it's with technology or without, or is that really, isn't the point, right?[00:33:39] This comes back to your earlier point Ron, about more [00:33:42] specialization and segmentation and the skills and the roles within the store. [00:33:46] All of this plays together into building that better company culture that fosters an environment that encourages this kind of activity and rewards people in these roles because they're filling a really important need for the retailer.[00:34:00] Ron: Yeah. I think that's where we had sometimes dug ourselves into our own trap of saying everyone needs to be good at everything. And then it'd be kind of to become a generalist as at all of it. And the customer's ability to remember their experience is diluted because no one really stood out in their mind, but we created that ourselves.[00:34:21] We created this kind of generic retail, you know, everyone's nice. Are you finding everything? Okay. And then you walk away and that, kind of generic version of retail, you know, Steve, Dennis likes to talk about Is what got us in trouble. And so that's where I'm saying it should not be generic. It should actually be very specialized.[00:34:41] We should hire [00:34:42] people with specialty, and invest in them and be better at what you hired them to do. And those are the people when you see NPS surveys that mention people by name, and I see it every day, you don't go home and write a survey about your experience and reference people's names. If you didn't have an experience that created, it's not through a business card in your shopping bag, you remembered their name because you were so engaged.[00:35:08] That's what happens when you invest in them. And then they deliver that to the customer. And it's like this winning cycle. But not everyone plays that game. And that, is so much fun because you see it in your business. And that's what we're all trying to reestablish today in our industry. [00:35:24] Ricardo: That is so well said, Ron, it's all about embracing the uniqueness and the skill sets that you're bringing into the environment and to the team and encouraging more of that to make the entire team better and ultimately that's reflected in the revenue that you're going to generate through that team, because they're such a [00:35:42] critical part of that process. [00:35:44] Question from Jeff Brand[00:35:44] Ricardo: I, I've, brought a few more folks up on stage so I'm Jeff, I'm going to go to you next , what was your comment for us? [00:35:50] Jeff Brand: Yeah, thank you. I'm an owner of a brick and mortar retail buildings. I'm a landlord, but I'm also a consumer and something that Trevor said, which was interesting to me is that his goal is to create engaging content for consumers that would draw them into the store, but giving them a lot of information to really engage them.[00:36:11] So what I wanted to find out about frontline workers, how do you make sure that the frontline worker knows more than the consumer does when they walk in the store? Because the consumer has the ability to research ad nauseum about the products they're going to shop for. [00:36:28] Trevor: I think that's a great question. I think about that often, right. 70% of shoppers think that they know more than the sales associates, because they have access to that very data. so I think there, are a couple of different ways to think through this. One is, making sure you've got all the [00:36:42] learning management systems for your sales associates, but the other way to think about it is to really think through proprietary tools that walk you through the category.[00:36:51] Most of this content out there is product by product. And what I'm seeing a lot of is digital tools that are being deployed in store and online to do a needs analysis and walk you through the category. I'll give you an example. If I'm buying a drill at home Depot, you got all the drills on the shelf.[00:37:09] But, I don't want to pick control, oh, this is this many Watts and this is that many Watts and great, well, what does that mean? , I don't know the difference between the wattage's . And , what will I be able to do or not be able to do what, walk me through, like, what do I need to strive for?[00:37:23] It's just like, Hey, Trevor just needs to make sure not to call the handyman too much, you know? And, and to look good in front of his wife, that he can fix some things or Trevor, you're really into home improvement projects to do a lot of serious work. And so, thinking through a category type tour and a needs [00:37:42] analysis and providing some of these proprietary tools, I think we'll create a type of guided experience that ends up lending itself in a differentiated way to what you can find out.[00:37:50] Jeff: And I also think we're really getting to , a paradigm where we shouldn't expect store associates to know more than customers coming in. If it's a passionate purchase. When I bought my kayak, I knew probably more about that. I guarantee you, I knew more about that kayak that I settled on, than the REI associates, because I researched it.[00:38:07] I spent days researching it. And so I think, we're sort of at that point where retailers just have to be comfortable with, sort of that, that maybe shift in knowledge and, accelerate and work with that and not necessarily try to fight against it.[00:38:19] Jeff Brand: That's very interesting. Thank you.[00:38:21] Ron: Yeah. And, I think apple again, does a really nice job of putting so much effort into training and yes, clients come in all day. And I remember when I joined apple as a store manager, The launch of iPhone two, and I was really nervous about, I don't know how this is going to work.[00:38:40] And [00:38:42] the calming kind of words are, they, customers will always know more than you do about the product. People are obsessed with this brand, but to say, you know what? I don't know, but I'm going to find out I'm going to help you learn how to use this. I'm going to find someone who's an expert in this particular skill of what you're looking for.[00:39:01] And if you can say, you know what, I don't have any idea how to do that, but I'm going to find someone that does, can calm it down. And the customer's like great, happy to make that happen. So I also think we don't always want to put so much pressure on ourselves. Everyone at every store has to be an expert in everything it's not realistic, but we can just drill down and think about expertise and putting the right people with the right customers for that specific ask that applies in all of our businesses, including, fashion for me. And I love this idea of it. Every experience should be unique and individual based on what the customer came in looking for.[00:39:41] Ricardo: [00:39:42] Yeah. I agree with that absolutely critical to deliver a great service that you want to have in your store. So Jeff, thank you for that question. [00:39:50] Question from Tim Tang[00:39:50] Ricardo: Tim, do you have a comment or question for us? [00:39:52] Tim Tang: Yeah, the question I wanted to ask you was, when we think about retail and we think about employment, frontline workers in retail, there's an enormously high turnover rate, as well as, some studies suggest, suggested very low engagement rate.[00:40:06] And I was wondering if you were aware of any progress or any meaningful innovations or any changes, in recent years on those two fronts.[00:40:15] Ron: Hi Tim. To answer your question on, on evolutions of the, great part about some of the technology that we're talking about, that there are ways to survey teams more quickly. So there's, apps like butterfly that where you can, you're in constant contact of how, how are you feeling today?[00:40:34] Kind of on a, on a scale of different faces or on numbers. How are let's check in with you about how [00:40:42] you're feeling, which is a really important, component to emotional leadership today, emotional intelligence. So you're, kind of constant checking in and, feeling connected, but I think , more importantly than anything that the quality and the intent of retail leadership today at the store level specifically, but at the multi-store space that all of us today in any kind of retail leadership that touches store teams and has influence on that experience, it is really our responsibility to do that in a way that is more emotionally, engaged than ever before.[00:41:20] And I think the idea of store visits that are checklist of numbers and. Store operations and audits and things that seem very tactical are really a thing of the past. And today I just, I was in stores all week. And what I did was spend time on the floor, talking to the teams, engaging with customers side by [00:41:42] side, learning how they're, how they feel learning, how they're experiencing the math challenge of week two and what it all means.[00:41:52] And that actually goes a really long way to engaging with those teams and say, I really appreciate that. Ron spent the day on the floor with selling with us today, and [00:42:01] I was able to ask questions and I was able to get solutions and hear what's happening at the company today. We just have to be closer than we've ever been before to what's really happening face-to-face with the customer and we have to listen and learn and act and engage and be curious more than ever before. And that's, that's what will change our industry. And that's how teams are repaying. And you, you learn, I come back to the office today with armed, with so much information about spending the week on the sales floor and about how people really feel.[00:42:37] And I can pretty much guarantee that those people I engage with [00:42:42] are happy that someone listened to them this week. I hope that answers your question.[00:42:48] Tim Tang: I think that's an interesting perspective, I mean that it's, if I'm hearing you correctly, it's the idea of using that customer feedback. That's kind of a motivator for the employees and you mean something to be celebrated, something to be highlighted, but it's, that kind of, positive feedback to get encouraged more out of the employee base.[00:43:06] Ron: Yeah. I actually think the employee feedback is more important than customer feedback sometimes. So that's the first thing that I would ask is how do you feel, how was your experience working here right now? How you feel having the math conversation it's uncomfortable. Let's do this together so that you can feel more comfortable when someone comes in and, wants to have a more difficult conversation.[00:43:27] So their feedback about their experience as an employee drives the customer experience that drives the business. And that's, why I would talk about surveys or being really close to them. That's what's going to change the game [00:43:39] Brandon: That ties back, Ron [00:43:42] to outstanding employee experience, customer experience. And you, you can say once that the, this empowered customer who has access to data to other brands and social media channels picked up once at the head of them and really personalize things.[00:44:05] Ricardo: That's a pretty impressive approach. And I say that Ron because listening to you describe how you've gone and collected that feedback on the floor reminds me of many retailer conversations that I had in years past and Tim may even remember some of these as in full disclosure for the audience, here Tim, and I used to work together.[00:44:26] And he may remember that being in some retailer meetings where we would ask them the question. When was the last time you were walked your store floor and understood both your customer and employee experience? And there, I think too many times that I remember being met with blank faces, when asking that [00:44:42] question?[00:44:42] And I always thought to myself, wondering how could they not have had a response for that? How could we be in a room full of retail executives that didn't have an immediate answer as to not only when was the last time they did this, what kind of feedback did they get? I would expect this is something you should know, because you're not going to be able to improve on your associates environment.[00:45:01] You're not going to be able to improve on that customer experience without ongoing feedback. And I don't think it's sufficient to claim that the feedback process could just be asking customers to fill out a response form and an email post-transaction or asking employees to do the same thing at the end of their Workday.[00:45:19] So please go in and fill out this survey form, but tell us how the day went. You really want to get that direct one-on-one feedback to really understand exactly how things are going. [00:45:29] Ron: And I would just add the store teams know that. And when decisions are made in the C-suite by people who have not spent time in stores and it impacts them, that's where [00:45:42] the problem lies is in the turnover happens because the responses will, did they not understand what we do every day? How hard this is the conversations that we have to have, and the workload that happens every day in brick and mortar stores. There's an assumption that people that sit in our leadership chairs don't understand that. And if you can demonstrate your at least willingness to show up and listen, you may not be able to solve every problem. If you use just show up and you say hello, I went to Greenwich the other day and some new team members.[00:46:14] And just to be able to sit in the morning, have a coffee, listen, where did you work before? I'll like, that will keep them going for months. And it was very little effort on my part and a huge return. And that's what all of us in leadership, we have to do that more. And particularly today, they're in a very difficult situation of being customer engaging.[00:46:37] Not only last year, it's still hard today. And that's why I just [00:46:42] encourage everyone be as close as you can, to the people doing the work technology aside. The human conversation goes a really long way. [00:46:49] Shish: Yeah. That's the great point also from the employee perspective, one of the things I'm looking at is, stores are putting more emphasis on customer engagement and employee spending more time with customers versus doing mundane jobs. And that's another transformation I'm seeing where automation comes in.[00:47:09] A very common example that I'm seeing in terms of automation is, on-shelf availability where almost every retailer is. Automating that in the past, it was, employees going round and making sure that the products are on shelf. And today they're looking at cameras and sensors to do that job so that the store associates can spend that time engaging with customers rather than doing that.[00:47:35] Ricardo: Yeah, that is absolutely an interesting point. And we could probably another room just on that topic alone and [00:47:42] going through the reality versus perceptions, right, automation, AI, and machine learning. What does that mean for other jobs? Whether we're talking about frontline staff or other roles within a retail organization, where's the balance you can draw between those areas.[00:48:00] So thanks Tim . That was a great, topic to touch on.[00:48:02] Question from Jeff Sward[00:48:02] Ricardo: Jeff, What was your question or comment for us and welcome to the stage. [00:48:06] Jeff Sward: Actually, the last conversation is going to be a perfect segue for my question, which is how does the frontline associates become, more useful, I guess, in helping the whole company understand the why of best sellers and worst sellers. Ron was describing these great interactions between sellers and customers that are data-driven about past history and prior purchases. So when the customer buys something, the system captures all the hard information, but it doesn't capture is the [00:48:42] why, why was something that bestseller, why was something a worst seller. Nobody sets out and puts worst sellers in the stores to begin with. So what happens? [00:48:53] Brandon: It's a great question. And I think that that's where it'd be social selling aspect comes in, that the sentiments could be the emotional multisensory sentiments through Instagram and Twitter and other feedback loop that retailers will receive from the customers. And it's not captured within the transactional systems, ERP systems, et cetera, social commerce, digital marketing is where that system lies.[00:49:18] So I think it's a very complex challenge to capture all the emotional sentiment, but that might be a place to start.[00:49:24] Shish: I totally agree. I think it's a data challenge. Many of the retailers that I work with, look at the other influencing data factors that will tell them why something a best seller. And this could be anything from the demographics around the store and the correlation of a certain [00:49:42] product or plan with that demographic, being the cause, it could be something going viral on the internet.[00:49:49] It could be other factors and influences that make something a best seller. And a lot of times is the inference models that they build from the combinations of data. And that typically is one of the approaches that many retailers use. [00:50:05] Ron: Yeah. And it's Ron. I would just add, I think again, Jeff, the more we can engage with the sales teams that are selling the product the better. So there's definitely feedback that can come through customers on social, or maybe it's live selling and you can capture information via chat.[00:50:22] There's a lot of ways to learn, but my office that's right out in front of, the design team for our own private label at intermix. And, you know, I spend a lot of time with them about this is what I've seen. This is what I've heard. Let's bring a team of New York stylist to the office and give you feedback from sketch review.[00:50:41] Like I [00:50:42] I'm, we're doing walkthroughs on sketches before they even become samples before fit before production. Like we stayed so close to it every step of the way so that we try to minimize the risks and the misses. I recognize that that's a small business compared to many people on this phone, but it's important that at every and every part that we've listened and we've learned and we've acted accordingly. , and I think the benefit from that is enormous.[00:51:11] Jeff Sward: Great, thanks, Ron. [00:51:12] Ricardo: Thanks, Jeff. For that question - good discussion topic, [00:51:16] Question from Amanda Fetch[00:51:16] Ricardo: Amanda, what is your question or comment for us? [00:51:19] Amanda Fetch: Yeah. Hello, thank you so much for the opportunity to join the stage. I know that the wave of the future has been to the point of the topic of the room, the future of frontline staff and how that's been sort of disappearing. We had, for example, Amazon Go in Rock Center where there is nobody to basically check you out. And, how now we have tech companies pivoting off of Amazon, like Facebook, [00:51:42] who is looking to have the live shopping Fridays and things like that.[00:51:45] Where again, it's not totally eliminating what we want to call a checkout. There's a human being involved, but again, it's online. So you still have the tech aspects, but so what I wanted to present to the panel and hear your thoughts on is what about, the customer of, for example, a Lulu lemon where their core is assisting the customer, what they like to call was more educating their customer on the fabrics and on the brand of things of that nature.[00:52:10] So I'm curious to hear your thoughts on companies like that. As the world's going to this really tech and to the point of the room, you know, future front Line staff.[00:52:18] If they start disappearing, what happens to companies or retailers like Lulu lemon, will they survive if we start seeing less and less of these, how do you see companies like that weathering this sort of tech storm that's coming on the horizon there? [00:52:33] Ricardo: Thank you for bringing up this topic. Where are we headed in the reality of more automation versus human interaction the [00:52:42] way frontline staff operationally works in a store as well as interacts with customers, as well as what's the customer preference going to be.[00:52:49] If we think about our consumers and what they expect when they come to the store. I think a lot of this depends on what the brand relationship is with the consumer I would argue that, for a Lululemon there is a consumer expectation that when they come to the store, they know they can count on the staff there.[00:53:05] Would that same customer have a similar expectation if they knew that they were going to be greeted by some kind of AI or a bot or some other automated process instead of a human being, I don't know that that would meet the customer's satisfaction for a brand like Lululemon.[00:53:21] I think that becomes a differentiator. So while there could be a discussion in a board room at Lulu lemon that says. You know, is our labor costs getting too high? Do we need to balance our a rising labor costs with some form of automation to handle certain customer interactions? I think they're going to conclude that they can't just [00:53:42] ignore this aspect.[00:53:43] I think that the filter you can apply to this is to say, is the brand relationship purely transactional.[00:53:49] If it is, then chances are a lot of that relationship could be replaced with automation, and to the retailer that's probably a cost saving exercise at some level. If that relationship is not purely transactional, if it's really based on what I think everybody on the stage would define as a real brand relationship where there's an emotional connection for the customer.[00:54:10] I personally don't believe that those relationships can be easily replaced with automation in that way. I think it requires a person to be involved, and I think it's required from the customer's point of view, but would younger generations be more okay with the thought of being greeted by some form of AI or automation rather than a human being versus an older generation?[00:54:33] I don't know that I can predict. But I think that would just be another interesting way to look at. [00:54:38] Jeff: I love that question so much because, I get asked all the [00:54:42] time is, so what is retail doing? Literally they're doing everything at all all the same time. So when I start thinking about, the role of automation and AI, there's clearly going to be a very significant chunk of retail that is going to embrace that. And there's going to be clearly another chunk of retail that's not. It's going to be high touch, high experience. And the best example I can point to right now is in an in and out burger, in and out burger has always paid well above market rate for, for really fast food jobs. And people go there. Me included, literally go by far cheaper solutions and sit in pretty darn long lines because we want that experience.[00:55:16] And I love the fact that people like that experience. And I love the fact that a retailer has created an opportunity for fast food workers to actually become, real career opportunities and a whole lot of people that are going to be running companies in 10 or 15 or 20 years really got their start there under that training.[00:55:32] So the answer is, we're going to see it's going to be the future is going to be all of the above. The key thing is what do people want and what do people want from their [00:55:42] retail experience. That's also going to be the big driver. So if, if all of a sudden the next three or four years people say, you know, I like the human touch. I don't want to be greeted by an AI. Retailers will respond. I think there clearly will be a lot more automation and there's clearly going to be a lot more people involved.[00:55:58] Ron: I definitely agree with, Jeff. I think it will depend on the business, but I would say today where we sit in the way the client is behaving, that her expectation of engagement and the time spent in the store and the amount of energy that goes into these very human interactions has never been higher.[00:56:18] And that may be a surge of, having spent 18 months online and really craving that human interaction. But I don't think it's going to completely pendulum swing the other way. I think there will always be a need for great human engaged selling, educational, retail. And for me that, that the best version of that, not just [00:56:42] in luxury will be the ones that kind of set the bar for

Shamyra Parker Evans is a motivational speaker, mental health advocate, and self-care enthusiast. She shares in our podcast how toxic relationships tried but were unsuccessful in derailing her ministry of helping others receive love. Shamyra Parker is the Founder and Chief Well-Being Officer (CWO) of Born Boundless International. More importantly, she is just like you. A High-Impact woman. A phenomenal mother. And someone who needs powerful self-care. As a self-care advocate, educator and healing ally who creates safe spaces for Black women and W.O.C. (Women of Color) in High-Impact leadership roles (and that includes women in ministry or CEO's of their homes), Shamyra knows all too well how easy it is for powerful women with competing priorities to allow themselves to be pulled in a million directions. Shamyra comes from a fast-paced, high stress corporate environment, where she managed a territory of three states that often involved overnight travel, all while being a mom of two small children the last 5 years of her corporate career. This was all possible because she was uncompromising in taking care of herself. Self-care not only sustained her. It nourished her. As Shamyra transitioned to having a greater impact, she realized the typical advice that 'the more you do, the more self-care you need' is not a one-size-fits-all solution. When the things that used to work stopped working, Shamyra realized that for High-Impact women only is more not feasible, it simply is NOT enough. Get ready for Shamyra to show you how to cultivate a self-care lifestyle, not just a casual one-off activity. She is a community leader, serving as a Commissioner for the Reimagining America Project: The Truth, Reconciliation, and Atonement Commission of Charlotte, NC (RAP-TRACC) — a project of the George Mason University Center for World Religions, Diplomacy, & Conflict Resolution. Shamyra is also a community partner for SEE HER LEAD, an organization created to meet all girls (grades 5-12) right where they are and prepare them to lead in every area of their lives through ongoing personal development training that can be tapped into in and around life's transitions.

Tyler chats with Robyn Mehlenbeck, Director for the George Mason University Center for Psychological Services (GMU CPS) which is a community-located and community-serving psychological services office that serves as the primary training clinic for the graduate students in Clinical and School Psychology at GMU. The center offers a range of evidence-based treatment services and provides a sliding scale fee so that everyone has the opportunity for assessment and treatment regardless of their income. GMU CPS is extremely supportive of the military community both active and veteran. Visit their center at psyclinic.gmu.edu or call 703-993-1370 for assistance.

Tyler chats with Robyn Mehlenbeck, Director for the George Mason University Center for Psychological Services (GMU CPS) which is a community-located and community-serving psychological services office that serves as the primary training clinic for the graduate students in Clinical and School Psychology at GMU. The center offers a range of evidence-based treatment services and provides a sliding scale fee so that everyone has the opportunity for assessment and treatment regardless of their income. GMU CPS is extremely supportive of the military community both active and veteran. Visit their center at psyclinic.gmu.edu or call 703-993-1370 for assistance.Support the show (https://www.paypal.com/donate?hosted_button_id=DPPU22JG5EM6Y)

FULL TRANSCRIPT OF EPISODEProvided by Otter.aiEoin Trainor  0:00  The views and opinions expressed in Eye on the Triangle do not represent WKNC or the student media.Good evening Raleigh and welcome to this week's Eye on the Triangle an NC State student run student produced news show on WKNC 88.1 FM HD 1 Raleigh, I'm Eoin Trainor. On tonight's episode, Elizabeth Esser sits down with Jacob Downey, the director of Little Raleigh radio and then a little later, we'll have some stories from North Carolina News Service enjoy.Elizabeth Esser  1:08  This is Elizabeth Esser, for Eye on the Triangle. I sat down with Jacob Downey WKNC, alum and co-founder of little Raleigh radio, a nonprofit community radio station in downtown Raleigh. We talk about Jacobs's background in radio, his experience in establishing little Raleigh radio and what the future looks like for the station. Jacob Downey, thank you so much for joining us on Eye on the Triangle.Jacob Downey  1:32  Very, very excited to be back on Eye on the Triangle.Elizabeth Esser  1:34  To start us off. Would you mind telling listeners a little bit about your background in radio?Jacob Downey  1:39  Yeah, so my background in radio is WKNC. Oh, I mean, obviously, my initial background of radio was growing up listening to it, and kind of when the media consolidation act hit in the 90s it was like a sledgehammer to your gears just with how much radio became modernized. And when I moved to Raleigh, you know, I would listen to KMC. And there was a mood rally to go to school at NC State. And we're very fortunate with the musical radio station diversity that we have here in the triangle. I feel like with some stations like WSHA, going the way we are losing some of that, but we're pretty privileged. And we also have a lot of great record stores. And so I was and that's where I would go to find out you know, KNC and record stores in the area like school kids. And at that time record exchange was one of the main places that I would go to for music discovery, nice price around those that kind of fills that void as well now with the record exchange being gone, and now the poorhouse especially with some of their board recordings, that they're doing some fun stuff. But I was talking to one of the clerks at the record exchange. And he was a music director at WKNC. And I was like, Oh, yeah, I've always wanted to do radio for a little bit. And so he's like, well, you need to come by and sign up. And y'all know what that whole process and kinda started doing radio at KMC, from 2002 to 2011. Mostly daytime rotation. from six to 8am, Monday through Thursday, Gonzo would do the vinyl revolution on Friday mornings, and then after I graduated. I stuck around WKNC for a little while. Doing weekend specialty programming and mentoring some students, just made a lot of great friends. And some of those friends kind of parlayed into like, Well, you know, how can we create the WK experience for other people that live in Raleigh or work in Raleigh, or somehow have a vital connection to the city where basically people could come in and learn how to curate audio that they care about to share with others? When you were at WKNC? What was your What was your DJ name? I was very boring. It was just Jacob. Nice. My name is not even just Jacob. Just Jacob.Elizabeth Esser  4:08  Nice. Super simple. Was there a point during your time at WKNC when you knew you wanted to continue working in radio in some capacity?Jacob Downey  4:19  No, but there's definitely a point where I would like whenever I would consider jobs in different places. One of the things I would look at would be the the media landscape of those places. And definitely wanted to find a way to keep radio part of my life.Elizabeth Esser  4:40  Establishing a nonprofit community radio station, that's no small feat. What drove you to founding Little Raleigh radio and what was that process like?Jacob Downey  4:50  Um, the biggest part of the process was, you know, how do we get to keep making radio and how do we create an outlet for other people to have that ongoing platform to begin learning to create radio content, a big part of that was influenced by Steven waltman, who wrote a thick tome, the FCC called the information needs of communities. And he really laid out the case for how much of a dessert there is for folks getting involved in media. And so that's why we decided that that was the type of organization that we wanted to be kind of that that's step one, for folks that want to pursue a broadcasting career or hobby. And we chose to be a nonprofit, because at the time, the local community radio act was getting momentum in Congress, and that was only open to community organizations. Mostly 501 C3 nonprofits and church groups. So that influenced a lot of our structure for how we created the organization.Elizabeth Esser  5:59  And so I understand that at one point, you had a goal of obtaining a low power FM license, but were unable to do so during the last filing window. Do you have plans to continue pursuing an lpfm license during the next filing window,Jacob Downey  6:13  we will definitely look into it there'll be a question of fundraising and if there is property available, that will allow us to put a tower up where frequency is available until they make those filing window rules. The we really can't look at spaces to know like we know what frequencies are available. But not every possible antenna site in Raleigh, would have access to those frequency spaces. So we would do an engineering study. When the rules from the new filing window get made to see if there's something that exists from the 2 communities that we've identified that we want to serve, we're pretty committed to being the immediate gateway for folks in downtown Raleigh and southeast Raleigh. So we probably would not be looking at them if there were only frequency sites available in like North Raleigh or Cary. There's other folks in those communities that have great ideas. But we want, we're very, we want to be very focused on the people that are coming to our studio that folks can hear them through those treasure awaits. So we're anxiously looking forward to the new rules making process now that the FCC has finished their 5g movement. That's been it's been really slowing the next window down.Elizabeth Esser  7:30  So when you were creating little Raleigh radio, was there a particular reason why you wanted to have it located in the downtown area and the southeast Raleigh area,Jacob Downey  7:43  those two communities seem very physically connected, because there's not the beltline divide that that was a big part of it. And we really felt like, especially southeast Raleigh is very underserved for media, creating opportunities. And then downtown Raleigh is where you, you know, especially at the time was the closest that you had to a strong Arts District in Raleigh. So that's where a lot of your creative capital was already invested in. We wanted to make sure that we were a pipeline those people,Elizabeth Esser  8:16  what does the future look like a little Raleigh radio?Jacob Downey  8:20  Like a lot of nonprofits were rebuilding post pandemic, as folks at WKNC probably attest as well. It's a very droplet heavy activity. So most of our producers, especially folks that are retired members of our communities, have kind of taken a break. So we're looking forward to getting them back into the studio. And as soon as it's safe to do so bringing new producers into our studio, because the big question that we wanted to solve was, you know, what does Raleigh sound like? And for us, it sounds like people that are passionate about something, whether it's music, beer making, painting theater, passionate about to the point that, they want to find the best way to curate that and share with other people. So the immediate future for us, we'll be doing very heavy producer onboarding and recruitment and training. Elizabeth Esser  9:11  And finally, how can people tune in to little rally radio? Jacob Downey  9:14  It's really easy, which confuses a lot of folks, if you just go to our website and click on the mp3 link, it should automatically start playing in your browser or your smartphone. But if you like apps, we're on most mobile listening apps, including tune in.Elizabeth Esser  9:29  Great. Well, thank you so much for joining us today, Jacob. Jacob Downey  9:33  Thanks for making radio. Elizabeth Esser  9:35  More information on little rally radio can be found at www. littleraleighradio.org reporting for Eye on the Triangle. This is Elizabeth Esser.Nadia Ramlagan  9:50  The Biden administration has its sights set on creating more jobs with an ambitious plan centered on clean energy and climate policy in North Carolina. environmental groups are urging leaders in Congress to pass an economic recovery plan that would bring those benefits to the state. Dan Crawford with the North Carolina League of Conservation Voters says the administration's moves to rejoin the Paris Agreement and recent global summit on climate set the right toneDan Crawford  10:15  that's really refreshing to have that type of leadership in office   and it's good to have that type of leadership in North Carolina as well with Governor Cooper who's partnering with the Biden administration to push these crucial efforts forward.Nadia Ramlagan  10:27  Biden has outlined a goal of reducing carbon emissions by 50% by 2030. Dozens of North Carolina elected officials are among more than 1200 across the country to sign a letter asking Congress to seize a once in a generation opportunity North Carolina's coast is particularly vulnerable to the effects of climate change. And Crawford points out that weather forecasters are already predicting a turbulent 2021 hurricane season Dan Crawford  10:53  We've had 2 500 year storms in three years. It's time to start preparing for what's happening with our climate. And this is a really big step that the by the administration is pushing forward. Nadia Ramlagan  11:05  Crawford notes the state also faces serious infrastructure challenges in the coming decades. The American Society of Civil Engineers says around 9% of bridges in North Carolina are structurally deficient and Crawford adds the state's drinking water needs are even greaterDan Crawford  11:21  North Carolina;s drinking water infrastructure will require almost a $17 billion dollar investment over the next 20 years. We need to start putting a down payment on that now.Nadia Ramlagan  11:30  Almost six in 10 voters say they support multitrillion dollar economic stimulus legislation that prioritizes investments in clean energy infrastructure according to polling from climate Nexus, the Yale program on climate change communication and the George Mason University Center for climate change communication for North Carolina News Service I'm Nadia Ramlagan. Restoring oysters can boost water quality and offer shoreline protection from storms and this week the North Carolina coastal Federation released its five year action plan outlining steps to keep this valuable shellfish thriving. Leda Cunningham with the Pew Charitable Trusts says North Carolina's oysters are in good shape, but face threats from storms, poor water quality and the impacts of climate change. She believes the new oyster blueprint offers an example for other coastal states of how to restore and protect oyster populationsLeda Cunningham  12:27  in those 15 or so years. It's led to measurable progress in the state and that is really a result of the inclusive systematic approach that coastal Fed has taken with its partners to identifying challenges and opportunities with the special resourceNadia Ramlagan  12:40  guided by the blueprint. Over the years North Carolina has restored nearly 450 acres of oyster habitat grown shellfish aquaculture from a 250,000 to $5 million industry increased the number of shellfish farms in the state tenfold and developed a nationally recognized shell recycling program. Erin Fleckenstein with the North Carolina coastal Federation says the plan includes a new management strategies to help safeguard North Carolina's waters, particularly in the Newport river and stump soundErin Fleckenstein  13:11  make sure that they are pristine and healthy to grow oysters making it safe enough to harvest oysters from those beds, allowing for continued recreational opportunities.Nadia Ramlagan  13:21  Cunningham adds oysters add numerous benefits for coastal communitiesLeda Cunningham  13:25  restoring oysters would add so much value to the coast more oysters mean cleaner water better recreational fishing more wildlife more resilient shorelines more fishing jobs, and more healthy local foodNadia Ramlagan  13:37  goals outlined in the blueprint include building an additional 100 acres of oyster sanctuary in pamlico sound creating a cohesive oyster shell recycling program along the coast and in specific inland areas to help support habitat restoration projects and building 200 acres of reef to support wild harvest support for this reporting was provided by the Pew Charitable Trusts for North Carolina News Service. I'm Nadia Ramlagan. More North Carolina employers have changed their time off policies to include sick leave related to COVID-19. But low income workers and those in industries considered essential are still less likely to have paid leave. According to the North Carolina Justice Center as many as 3 million workers have navigated the pandemic without any paid sick days. Kathy Colville with the North Carolina Institute of Medicine says paid leave policies can have a measurable effect on the health of individuals and families.Kathy Colville  14:35  We've had these big demographic shifts in the last decade so that most children in North Carolina are cared for by parents who are working outside the home and we've also had this much more aging demographic.Nadia Ramlagan  14:47  state lawmakers are considering two bills the N c Paid Family Leave Act and the Healthy Families healthy workplaces act which would require employers to offer paid family and medical leave insurance and Allow workers to earn a minimum number of paid sick days. Colleville notes paid leave has particular benefits for new mothers and babies. Studies show women who receive at least 12 weeks of paid parental leave are more likely to initiate and continue breastfeeding which is considered healthier for babies. She says a 2019 Duke University study also found paid leave during a pregnancy can reduce the chance of a low birth weight baby and even found that there was potentially a relationship between people having access to paid family leave and infants that would survive that might otherwise die. Colville adds research shows paid leave could also reduce the number of older North Carolina residents needing nursing home care by about 2% across the state employers are starting to rethink paid leave Joe Mecca of coastal credit union in Raleigh says his company modified its paid time off policies in the pandemic when people had fewer opportunities to take vacations. He says they offered to pay their employees insteadJoe Mecca  16:01  we did have some employees whose families Yeah, they lost part of their income or had extra needs that they were trying to take care of during that time, the extra flexibility was helpful to them. Nadia Ramlagan  16:11  He adds employees now receive an extra paid leave day to get Coronavirus vaccinations or recover from side effects. Earlier this year the CDC issued new workplace guidelines recommending paid leave for vaccination recovery for North Carolina new service I'm Nadia Ramlagan.Eoin Trainor  16:32  That's it for this episode of Eye on the Triangle extra tuning in if you have any questions, comments, ideas or would like to get involved with the Eye on the Triangle team, shoot us an email at public affairs@wknc.org. We'd love to hear from you. Stay tuned for usual programming. We'll see you next time.

FULL TRANSCRIPT OF EPISODEProvided by Otter.aiEoin Trainor  0:00  The views and opinions expressed in Eye on the Triangle do not represent WKNC or the student media.Good evening Raleigh and welcome to this week's Eye on the Triangle an NC State student run student produced news show on WKNC 88.1 FM HD 1 Raleigh, I'm Eoin Trainor. On tonight's episode, Elizabeth Esser sits down with Jacob Downey, the director of Little Raleigh radio and then a little later, we'll have some stories from North Carolina News Service enjoy.Elizabeth Esser  1:08  This is Elizabeth Esser, for Eye on the Triangle. I sat down with Jacob Downey WKNC, alum and co-founder of little Raleigh radio, a nonprofit community radio station in downtown Raleigh. We talk about Jacobs's background in radio, his experience in establishing little Raleigh radio and what the future looks like for the station. Jacob Downey, thank you so much for joining us on Eye on the Triangle.Jacob Downey  1:32  Very, very excited to be back on Eye on the Triangle.Elizabeth Esser  1:34  To start us off. Would you mind telling listeners a little bit about your background in radio?Jacob Downey  1:39  Yeah, so my background in radio is WKNC. Oh, I mean, obviously, my initial background of radio was growing up listening to it, and kind of when the media consolidation act hit in the 90s it was like a sledgehammer to your gears just with how much radio became modernized. And when I moved to Raleigh, you know, I would listen to KMC. And there was a mood rally to go to school at NC State. And we're very fortunate with the musical radio station diversity that we have here in the triangle. I feel like with some stations like WSHA, going the way we are losing some of that, but we're pretty privileged. And we also have a lot of great record stores. And so I was and that's where I would go to find out you know, KNC and record stores in the area like school kids. And at that time record exchange was one of the main places that I would go to for music discovery, nice price around those that kind of fills that void as well now with the record exchange being gone, and now the poorhouse especially with some of their board recordings, that they're doing some fun stuff. But I was talking to one of the clerks at the record exchange. And he was a music director at WKNC. And I was like, Oh, yeah, I've always wanted to do radio for a little bit. And so he's like, well, you need to come by and sign up. And y'all know what that whole process and kinda started doing radio at KMC, from 2002 to 2011. Mostly daytime rotation. from six to 8am, Monday through Thursday, Gonzo would do the vinyl revolution on Friday mornings, and then after I graduated. I stuck around WKNC for a little while. Doing weekend specialty programming and mentoring some students, just made a lot of great friends. And some of those friends kind of parlayed into like, Well, you know, how can we create the WK experience for other people that live in Raleigh or work in Raleigh, or somehow have a vital connection to the city where basically people could come in and learn how to curate audio that they care about to share with others? When you were at WKNC? What was your What was your DJ name? I was very boring. It was just Jacob. Nice. My name is not even just Jacob. Just Jacob.Elizabeth Esser  4:08  Nice. Super simple. Was there a point during your time at WKNC when you knew you wanted to continue working in radio in some capacity?Jacob Downey  4:19  No, but there's definitely a point where I would like whenever I would consider jobs in different places. One of the things I would look at would be the the media landscape of those places. And definitely wanted to find a way to keep radio part of my life.Elizabeth Esser  4:40  Establishing a nonprofit community radio station, that's no small feat. What drove you to founding Little Raleigh radio and what was that process like?Jacob Downey  4:50  Um, the biggest part of the process was, you know, how do we get to keep making radio and how do we create an outlet for other people to have that ongoing platform to begin learning to create radio content, a big part of that was influenced by Steven waltman, who wrote a thick tome, the FCC called the information needs of communities. And he really laid out the case for how much of a dessert there is for folks getting involved in media. And so that's why we decided that that was the type of organization that we wanted to be kind of that that's step one, for folks that want to pursue a broadcasting career or hobby. And we chose to be a nonprofit, because at the time, the local community radio act was getting momentum in Congress, and that was only open to community organizations. Mostly 501 C3 nonprofits and church groups. So that influenced a lot of our structure for how we created the organization.Elizabeth Esser  5:59  And so I understand that at one point, you had a goal of obtaining a low power FM license, but were unable to do so during the last filing window. Do you have plans to continue pursuing an lpfm license during the next filing window,Jacob Downey  6:13  we will definitely look into it there'll be a question of fundraising and if there is property available, that will allow us to put a tower up where frequency is available until they make those filing window rules. The we really can't look at spaces to know like we know what frequencies are available. But not every possible antenna site in Raleigh, would have access to those frequency spaces. So we would do an engineering study. When the rules from the new filing window get made to see if there's something that exists from the 2 communities that we've identified that we want to serve, we're pretty committed to being the immediate gateway for folks in downtown Raleigh and southeast Raleigh. So we probably would not be looking at them if there were only frequency sites available in like North Raleigh or Cary. There's other folks in those communities that have great ideas. But we want, we're very, we want to be very focused on the people that are coming to our studio that folks can hear them through those treasure awaits. So we're anxiously looking forward to the new rules making process now that the FCC has finished their 5g movement. That's been it's been really slowing the next window down.Elizabeth Esser  7:30  So when you were creating little Raleigh radio, was there a particular reason why you wanted to have it located in the downtown area and the southeast Raleigh area,Jacob Downey  7:43  those two communities seem very physically connected, because there's not the beltline divide that that was a big part of it. And we really felt like, especially southeast Raleigh is very underserved for media, creating opportunities. And then downtown Raleigh is where you, you know, especially at the time was the closest that you had to a strong Arts District in Raleigh. So that's where a lot of your creative capital was already invested in. We wanted to make sure that we were a pipeline those people,Elizabeth Esser  8:16  what does the future look like a little Raleigh radio?Jacob Downey  8:20  Like a lot of nonprofits were rebuilding post pandemic, as folks at WKNC probably attest as well. It's a very droplet heavy activity. So most of our producers, especially folks that are retired members of our communities, have kind of taken a break. So we're looking forward to getting them back into the studio. And as soon as it's safe to do so bringing new producers into our studio, because the big question that we wanted to solve was, you know, what does Raleigh sound like? And for us, it sounds like people that are passionate about something, whether it's music, beer making, painting theater, passionate about to the point that, they want to find the best way to curate that and share with other people. So the immediate future for us, we'll be doing very heavy producer onboarding and recruitment and training. Elizabeth Esser  9:11  And finally, how can people tune in to little rally radio? Jacob Downey  9:14  It's really easy, which confuses a lot of folks, if you just go to our website and click on the mp3 link, it should automatically start playing in your browser or your smartphone. But if you like apps, we're on most mobile listening apps, including tune in.Elizabeth Esser  9:29  Great. Well, thank you so much for joining us today, Jacob. Jacob Downey  9:33  Thanks for making radio. Elizabeth Esser  9:35  More information on little rally radio can be found at www. littleraleighradio.org reporting for Eye on the Triangle. This is Elizabeth Esser.Nadia Ramlagan  9:50  The Biden administration has its sights set on creating more jobs with an ambitious plan centered on clean energy and climate policy in North Carolina. environmental groups are urging leaders in Congress to pass an economic recovery plan that would bring those benefits to the state. Dan Crawford with the North Carolina League of Conservation Voters says the administration's moves to rejoin the Paris Agreement and recent global summit on climate set the right toneDan Crawford  10:15  that's really refreshing to have that type of leadership in office   and it's good to have that type of leadership in North Carolina as well with Governor Cooper who's partnering with the Biden administration to push these crucial efforts forward.Nadia Ramlagan  10:27  Biden has outlined a goal of reducing carbon emissions by 50% by 2030. Dozens of North Carolina elected officials are among more than 1200 across the country to sign a letter asking Congress to seize a once in a generation opportunity North Carolina's coast is particularly vulnerable to the effects of climate change. And Crawford points out that weather forecasters are already predicting a turbulent 2021 hurricane season Dan Crawford  10:53  We've had 2 500 year storms in three years. It's time to start preparing for what's happening with our climate. And this is a really big step that the by the administration is pushing forward. Nadia Ramlagan  11:05  Crawford notes the state also faces serious infrastructure challenges in the coming decades. The American Society of Civil Engineers says around 9% of bridges in North Carolina are structurally deficient and Crawford adds the state's drinking water needs are even greaterDan Crawford  11:21  North Carolina;s drinking water infrastructure will require almost a $17 billion dollar investment over the next 20 years. We need to start putting a down payment on that now.Nadia Ramlagan  11:30  Almost six in 10 voters say they support multitrillion dollar economic stimulus legislation that prioritizes investments in clean energy infrastructure according to polling from climate Nexus, the Yale program on climate change communication and the George Mason University Center for climate change communication for North Carolina News Service I'm Nadia Ramlagan. Restoring oysters can boost water quality and offer shoreline protection from storms and this week the North Carolina coastal Federation released its five year action plan outlining steps to keep this valuable shellfish thriving. Leda Cunningham with the Pew Charitable Trusts says North Carolina's oysters are in good shape, but face threats from storms, poor water quality and the impacts of climate change. She believes the new oyster blueprint offers an example for other coastal states of how to restore and protect oyster populationsLeda Cunningham  12:27  in those 15 or so years. It's led to measurable progress in the state and that is really a result of the inclusive systematic approach that coastal Fed has taken with its partners to identifying challenges and opportunities with the special resourceNadia Ramlagan  12:40  guided by the blueprint. Over the years North Carolina has restored nearly 450 acres of oyster habitat grown shellfish aquaculture from a 250,000 to $5 million industry increased the number of shellfish farms in the state tenfold and developed a nationally recognized shell recycling program. Erin Fleckenstein with the North Carolina coastal Federation says the plan includes a new management strategies to help safeguard North Carolina's waters, particularly in the Newport river and stump soundErin Fleckenstein  13:11  make sure that they are pristine and healthy to grow oysters making it safe enough to harvest oysters from those beds, allowing for continued recreational opportunities.Nadia Ramlagan  13:21  Cunningham adds oysters add numerous benefits for coastal communitiesLeda Cunningham  13:25  restoring oysters would add so much value to the coast more oysters mean cleaner water better recreational fishing more wildlife more resilient shorelines more fishing jobs, and more healthy local foodNadia Ramlagan  13:37  goals outlined in the blueprint include building an additional 100 acres of oyster sanctuary in pamlico sound creating a cohesive oyster shell recycling program along the coast and in specific inland areas to help support habitat restoration projects and building 200 acres of reef to support wild harvest support for this reporting was provided by the Pew Charitable Trusts for North Carolina News Service. I'm Nadia Ramlagan. More North Carolina employers have changed their time off policies to include sick leave related to COVID-19. But low income workers and those in industries considered essential are still less likely to have paid leave. According to the North Carolina Justice Center as many as 3 million workers have navigated the pandemic without any paid sick days. Kathy Colville with the North Carolina Institute of Medicine says paid leave policies can have a measurable effect on the health of individuals and families.Kathy Colville  14:35  We've had these big demographic shifts in the last decade so that most children in North Carolina are cared for by parents who are working outside the home and we've also had this much more aging demographic.Nadia Ramlagan  14:47  state lawmakers are considering two bills the N c Paid Family Leave Act and the Healthy Families healthy workplaces act which would require employers to offer paid family and medical leave insurance and Allow workers to earn a minimum number of paid sick days. Colleville notes paid leave has particular benefits for new mothers and babies. Studies show women who receive at least 12 weeks of paid parental leave are more likely to initiate and continue breastfeeding which is considered healthier for babies. She says a 2019 Duke University study also found paid leave during a pregnancy can reduce the chance of a low birth weight baby and even found that there was potentially a relationship between people having access to paid family leave and infants that would survive that might otherwise die. Colville adds research shows paid leave could also reduce the number of older North Carolina residents needing nursing home care by about 2% across the state employers are starting to rethink paid leave Joe Mecca of coastal credit union in Raleigh says his company modified its paid time off policies in the pandemic when people had fewer opportunities to take vacations. He says they offered to pay their employees insteadJoe Mecca  16:01  we did have some employees whose families Yeah, they lost part of their income or had extra needs that they were trying to take care of during that time, the extra flexibility was helpful to them. Nadia Ramlagan  16:11  He adds employees now receive an extra paid leave day to get Coronavirus vaccinations or recover from side effects. Earlier this year the CDC issued new workplace guidelines recommending paid leave for vaccination recovery for North Carolina new service I'm Nadia Ramlagan.Eoin Trainor  16:32  That's it for this episode of Eye on the Triangle extra tuning in if you have any questions, comments, ideas or would like to get involved with the Eye on the Triangle team, shoot us an email at public affairs@wknc.org. We'd love to hear from you. Stay tuned for usual programming. We'll see you next time.

SPEAKERS Anthony Leiserowitz Director and Senior Research Scientist, Yale Program on Climate Change Communication Edward Maibach Director, George Mason University Center for Climate Change Communication Greg Dalton Founder and Host, Climate One In response to the Coronavirus COVID-19 outbreak, this program was recorded on January 13 via a non-program video interview by Climate One at The Commonwealth Club of California in San Francisco, CA.

A decade ago, a nationwide survey showed that only around twelve percent of Americans were seriously concerned about climate change. Today, public perceptions have changed.  “The alarmed are between a quarter and 30% of the public,” says Edward Maibach. “That makes them the largest single segment of Americans…as their name implies, they’re alarmed about climate change.” How does understanding the perceptions of a broadly concerned public enable our leaders to create lasting change? How do climate concerns break down across political, economic, and regional divides? A conversation with Anthony Leiserowitz and Edward Maibach, recipients of the tenth annual Stephen H. Schneider Award for Outstanding Climate Science Communication. At a time when understanding climate perceptions has never been more important, Dr. Leiserowitz and Dr. Maibach have exemplified the ability to be both scientists and powerful communicators through their work on the public’s understanding of climate change, including the seminal Global Warming’s Six Americas project. Guests: Anthony Leiserowitz, Director and Senior Research Scientist, Yale Program on Climate Change Communication Edward Maibach, Director, George Mason University Center for Climate Change Communication Host: Greg Dalton Related Links: Global Warming’s Six Americas Yale Climate Connections Podcast Climate Matters – Jim Gandy Climate Matters in the Newsroom White House Fact Sheet: President Biden’s Executive Actions on Climate Change

This episode of Warm Regards, part of our season-long exploration of the often unexpected stories behind climate data, builds on our last episode's conversation with Amy Westervelt and Emily Atkin on climate disinformation. We speak with John Cook, from Skeptical Science and the George Mason University Center for Climate Change Communication, and Lauren Kurtz, the Executive Director for the Climate Science Legal Defense Fund, about the different ways that those who care about climate science and climate action can fight back against myths, disinformation, and intimidation. The full transcript of this episode can be found on our Medium page: https://medium.com/@ourwarmregards/fighting-back-against-climate-disinformation-and-intimidation-with-john-cook-and-lauren-kurtz-5a444e0ab673 Show Notes To find out more about John Cook's work, visit the following sites: Skeptical Science https://www.skepticalscience.com Cranky Uncle https://crankyuncle.com The Center for Climate Change Communication https://www.climatechangecommunication.org For more on the FLICC method: https://skepticalscience.com/history-FLICC-5-techniques-science-denial.html To download your own copy of the Debunking Handbook: https://www.skepticalscience.com/Debunking-Handbook-now-freely-available-download.html To learn more about the Climate Science Legal Defense Fund, visit: http://csldf.org For more on Dr. Maria Caffrey and her censorship fight with the National Park Service, see this Guardian article: https://www.theguardian.com/commentisfree/2019/jul/25/trump-administration-climate-crisis-denying-scientist To learn more about "ClimateGate," see this article from the Union of Concerned Scientists: https://www.ucsusa.org/resources/debunking-misinformation-about-stolen-climate-emails Finally, how do we know it's not the sun causing global warming? This NASA article details the specific evidence that shows the sun alone can't be responsible: https://climate.nasa.gov/faq/14/is-the-sun-causing-global-warming/ Remember: It's Happening, It's Us, It's Serious, Experts Agree, and There's Hope. Please consider becoming a patron to help us pay our producer, Justin Schell, our transcriber, Joe Stormer, and our social media coordinator, Katherine Peinhardt, who are all working as volunteers. Your support helps us not only to stay sustainable, but also to grow. www.patreon.com/warmregards Find Warm Regards on the web and on social media: Web: www.WarmRegardsPodcast.com Twitter: @ourwarmregards Facebook: www.facebook.com/WarmRegardsPodcast

Assessing the need for the Pentagon building James Hasik, Senior Fellow at the George Mason University Center for Government Contracting, details the advantages and disadvantages of remote work at the Department of Defense and the potential risks of continuing to use the Pentagon Expanding telework options in the Air Force Deborah Lee James, Former Secretary of the U.S. Air Force, discusses the shift to telework at the Air Force during the pandemic and the possibility of it continuing into the future Updates on the Chief Management Officer role Frederico Bartels, Senior Policy Analyst for Defense Budgeting at The Heritage Foundation, discusses the National Defense Authorization Act and the argument for keeping the Chief Management Officer role

Cliff Kayser is a consultant who brings 25 years of experience with senior-level OD internal positions with the Washington Post and the National Cooperative Bank, as well as his external consultancies and coaching practice with experienced and successful partners, polarity partnerships and the Institute for the Polarities of Democracy. Cliff is on faculty at American university’s master’s in OD, and a coaching fellow for George Mason University Center for the Advancement of well-being, which is where he and I met. In this week’s episode, we explore how to balance “either/or” thinking with the need for “and” so we honor competing polarities when it comes to the way we work together. Connect with Cliff Kayser: https://www.experienceit.com/ You’ll Learn: [01:40] - Cliff explains what polarity thinking is and why it matters in workplaces. [02:26] - Cliff offers some examples of the common polarities workplaces have been grappling with over the last 12 months. [03:38] - Cliff explains how teams and workplaces can navigate the polarities of “me and we” and “us and them”. [06:07] - Cliff provides an example of how a healthcare company has navigated the polarities of centralized and decentralized resources. [10:05] - Cliff shares a case study on polarities of how Charleston Police Department navigate the tension of law enforcement and community engagement. [15:47] - Cliff explains why polarity thinking is common sense but not common practice. [18:32] - Cliff shares where OR thinking can be useful. [22:48] - Louis asks cliff if he’s ready for the lightning round. Your Resources: MPPW Podcast on Facebook Group https://cac.org/ Thanks for listening!  Thanks so much for joining me again this week.  If you enjoyed this episode, please share it using the social media buttons you see at the bottom of this post. Please leave an honest review of the Making Positive Psychology Work Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. They do matter in the rankings of the show, and I read each and every one of them.  And don’t forget to subscribe to the show on iTunes to get automatic updates. It’s free! You can also listen to all the episodes of Making Positive Psychology Work streamed directly to your smartphone or iPad through stitcher. No need for downloading or syncing. Until next time, take care!  Thank you, Cliff!

Ed Maibach joins The Great Battlefield podcast to talk about his career in public health and how the George Mason University Center for Climate Change is working to educate the public about climate change.

Jerry McGinn, Executive Director at the George Mason University Center for Government Contracting, explains how the Defense Production Act, if implemented, could aid in the coronavirus response Government Matters Gen. Herbert “Hawk” Carlisle, President of the National Defense Industrial Association, discusses the defense industry’s biggest concerns about the coronavirus and how NDIA plans to team up with the Pentagon to address them Defense Matters Lauren Knausenberger, Chief Transformation Officer at the U.S. Air Force, details how the Force is updating its IT infrastructure in response to the coronavirus Government Matters

4 essential facts of the Climate Crisis 1. It’s real2. It’s caused by humans3. It’s destruction is getting harder to ignore 4. We’re running out of time to respond So, who am I -engineer, hazardous chemicals plant manager, pastor, public theologian and Grandpa Why aren’t we responding?1. Attention spans regarding Acute Vs Chronic hazards 2. Denial either professional, ideological or addiction to current lifestyle 3. Avoiding the issue simply because we’re overwhelmed with what’s already on our mind as necessary tasks and responsibility 4. My path to awakening Everyone’s Worried, Poll Shows: A new poll shows that climate change is one of the top issues for Democratic voters in states with upcoming primaries and caucuses, the Atlantic reports. The poll, conducted by Climate Nexus, the Yale University Program on Climate Change Communication and the George Mason University Center for Climate Change Communication finds that climate change is the second-most important issue for Democratic voters in 26 states – a sample including swing states like Arizona, Florida, North Carolina and Michigan. Overall, climate change ranks behind only healthcare in Democratic voter concern, while it is the top issue for self-described liberal Dems. “This is the first time in American political history where climate change is not just a top-tier issue—it is the top-tier issue,” Anthony ​Leiserowitz, the director of the Yale Program on Climate Change Communication, told the Atlantic.3 things to do:1. Don’t get mired in despair 2. Talk about your concerns for the future with others, lots of others and frequently.3. Work on the 48 action steps to a Sustainable Life Support the show (https://www.facebook.com/donate/353364075293193/)

Time-stamped notes: [1:00] Taboo subjects not only restrain discussions, but they constrict solutions too [1:30] All of us can have more conversations about climate action, and that could be the most important climate action we can take. [2:00] Climate Change in the American Mind report from Yale and George Mason Universities [2:35] 70% of Americans think global warming is happening [2:50] 58% believe that global warming is caused in part by human activities [3:05] Only 15% of Americans understand the scientific consensus on human-caused climate change. [3:20] We can have more conversations to increase that number. [3:35] 62% of Americans are at least somewhat worried about global warming. [3:45] 62% are interested, 45% feel helpless, 41% feel hopeful [4:00] 61% say global warming is affecting the weather in the U.S. right now [4:05] 41% say they’ve personally experienced the effects of global warming [4:15] 71% think global warming will harm future generations [4:20] 63% feel global warming is important to them personally [4:30] So, the majority of American adults feel it’s important. You’d think people would be talking about it, but no :-( [5:10] Only 35% American adults say they discuss global warming with family and friends “often” or “occasionally”. More say they “rarely” or “never” discuss it (65%). [5:30] One in three don’t talk about it because “it never comes up”. [5:45] Spiral of silence: We don’t talk about it because it never comes up. [6:20] Only four in ten Americans (43%) say they hear about global warming in the media at least once a month [6:30] In the U.S. federal administration, we have people proactively deleting mention of climate change. [7:00] As individuals, the place we need to start working is having conversation to change hearts and minds. [7:20] When I drive for Uber, I find ways to talk about climate change through hurricanes, wildfires or changes since youth. [8:00] Let’s work together on ways to have more conversations. Please leave a comment or question. Resources: Climate Change in the American Mind This report is based on findings from a nationally representative survey – Climate Change in the American Mind – conducted by the Yale Program on Climate Change Communication (climatecommunication.yale.edu) and the George Mason University Center for Climate Change Communication (climatechangecommunication.org), Interview dates: March 7 – 24, 2018. Interviews: 1,278 Adults (18+). Average margin of error +/- 3 percentage points at the 95% confidence level. http://climatecommunication.yale.edu/publications/climate-change-american-mind-march-2018/ Is There a Climate “Spiral of Silence” in America? Yale Program on Climate Change Communication, September 23, 2016 http://climatecommunication.yale.edu/publications/climate-spiral-silence-america/ The most important thing you can do to fight global warming: End the climate "spiral of silence." Joe Romm, Apr 19, 2018 https://thinkprogress.org/the-most-important-thing-you-can-do-to-fight-global-warming-b0cbe1fdf775/ How Much Has ‘Climate Change’ Been Scrubbed From Federal Websites? A Lot. Coral Davenport, Jan. 10, 2018 https://www.nytimes.com/2018/01/10/climate/climate-change-trump.html Thank you for listening! Discover how to launch and grow a green team in your community. Suggest a topic, get the free Green Team Essentials including online community, avoidable mistakes guide and podcast discussion group at www.GreenTeamAcademy.com. If you like what you're hearing, please subscribe, rate and review!  

Why is it so hard to communicate about Climate Change? What if the future depended on our  communicating about this better? Two experts in science communications, Susan Joy Hassol and Dr. Edward Maibach talk about how we communicate about climate change and how we might achieve more productive dialogue, today on Planet Watch Radio. Susan Hassol Susan Joy Hassol is a climate change communicator, analyst, and author known for her ability to translate science into English, making complex issues accessible to policymakers and the public for more than two decades.Susan was the Senior Science Writer on all three National Climate Assessments, authoritative reports written in plain language to better inform policymakers and the public about climate change and its effects on our nation. The Third U.S. National Climate Assessment (NCA), was released in May 2014. She served two terms on the Board of Directors of the American Geophysical Union (AGU), and has been a Visiting Scholar at NOAA’s National Climatic Data Center in Asheville, NC, as well as at the National Center for Atmospheric Research in Boulder, CO. Among her recent publications is a February 2017 editorial in New Scientist written with Michael E. Mann, and a February 2017 Scientific American commentary entitled Climate Trumps Everything, also written with Dr. Mann. Her TED talk, ClimateTalk: Science and Solutions was published March 15, 2017. More about Susan and her work at ClimateCommunication.org Dr. Edward Maibach Edward Maibach – a Mason distinguished University Professor – is a communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA and private foundations – focuses on public understanding of climate change and clean energy; the psychology underlying public engagement; and cultivating TV weathercasters, health professionals, and climate scientists as effective climate educators.Ed earned his PhD in communication science at Stanford University and his Masters in Public Health at San Diego State University. He currently serves as faculty at the George Mason University Center for Climate Change Communication.

Real Estate Business Intelligence, which studies our local real estate market with the George Mason University Center for Regional Analysis, has just released some numbers for our market. New pending contracts increased by 13% The number of closed sales increased by 41.2% There are 8,000 active listings, which is a 26.6% increase over this time last year Our median sales price of $415,500 is a 4% increase over last year Our average days on market is sitting at 67 days, which is a two week decrease from last March Buyer demand continues to improve, and seller activity is also beginning to pick up On top of all of this, mortgage rates continue to be very low, so it is a phenomenal time to purchase a home. If you’re looking to buy or sell this spring, now is the time to get prepared. **You don’t want to miss out on this market! ** “If you’re looking to buy or sell this spring, then now is the time to get prepared.” Contact me now for a free home consultation! I would love to help you sell your Northern Virginia home.