Podcast appearances and mentions of martin trust center

Well, I'm excited! I have a repeat guest on the podcast, Tamsen Webster. Tamsen was here the last time she wrote her first book, Find Your Red Thread, and today she is here to talk about her newest book, Say What they Can't Unhear: The 9 Principles of Lasting Change.You know when everything is smooth sailing and you are enjoying an easy, breezy ride for a while? I know those times, and 2025 is not one of them for me. I am in a period of significant change professionally, so I was excited to talk with Tamsen about her book.The idea of saying what people cannot unhear resonates with me because I want to get my point across strong enough that it gets buy-in and is a good use of my time. As a resident intranpreneur in corporate and entrepreneur outside of corporate, idea buy-in and making friends with change management is crucial.During my conversation with Tamsen, we chatted about:What is the ding for Tamsen?The importance of giving our audience a reason to believe.Why is story the foundation for understanding?Tamsen gives an overview of what a persuasion proverb is and how to use them.What if someone cannot hear our story or refuses to listen? Then what?Her doctoral studies at NYU. She almost gave me the academic bug!Here is more about Tamsen:Part message designer, part English-to-English translator, and now part doctoral student, Tamsen Webster helps leaders craft their case for large-scale change. A sought-after speaker and consultant, she's spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she built and delivers the message design curriculum for Elemental Impact, a leading investor in impact startups. She's a judge and mentor for the Harvard Innovation Labs and a professional advisor at the Martin Trust Center for MIT Entrepreneurship. She's also spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events and was named to the Thinkers50 Radar in 2022. She's the author of two best-selling books, Find Your Red Thread: Make Your Big Ideas Irresistible, and Say What They Can't Unhear: The 9 Principles of Lasting Change which was named one of the top 10 management books of the year by Canada's Globe and Mail newspaper.Tamsen was a reluctant marathoner… twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.She lives in Boston with her husband, two sons, and her two brindle Greyhounds, Hazel and Walnut.If Brave Women at Work has made an impact on you, please share it with a friend or colleague. And your ratings and reviews help the show continue to gain traction and grow. Thank you again!Also, if you haven't yet downloaded my freebies from my website, check them out at www.bravewomenatwork.com.

When we have information to give, the communication doesn't start and end with just one email, announcement, or conversation. Effective communication is more than just the info you deliver, or the words you say. It requires empathy. This is a note for anyone needing to communicate strategic shifts, return-to-work policies, performance expectations, or even layoffs.Tamsen Webster and I discuss why her work is driven by her desire to only do things once! How the risk of change belongs with the person or organization asking for it, how to understand the why behind how people approach change, and the first step in building buy-in that most people skip. She shares why leveraging pain is almost always guaranteed to fail long-term and how it's almost always possible to find common ground (and if it's not, to have a way to identify those differences clearly and without judgment). To access the episode transcript, please search for the episode title at www.TheEmpathyEdge.comKey Takeaways:Every decision has a story. Every action or change we decide on has won the argument even if it is only internal.It is important to understand the story, the heart of the message, surrounding the conversations about change.Pain is the ally of quick action, but a brain in pain is not a rational brain. Once rationality is resumed, those decisions are often reconsidered.If people don't understand what you're saying it doesn't matter how powerful or important what you are saying is. "Anchor the outcome of the change in something that you fully acknowledge and you share with the person that you're talking to." — Tamsen Webster Episode References:Tamsen Website: Why Great Stories Are Empathy MachinesDia Bondi: How to Ask Like An AuctioneerSarah R. Moore: It's Possible to Parent AND Lead without Punishment- the Brain Science Behind ItFrom Our Partner:SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.About Tamsen Webster, Message Designer and Author, Say What They Can't UnhearPart message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.Connect with Tamsen: Website: messagedesigninstitute.comBook: Say What They Can't UnhearLinkedIn: linkedin.com/in/tamsenwebsterFREE RESOURCE: The Compact Case, designed to help people apply the principles of Say What They Can't Unhear to their own case for change. thecompactcase.com.Connect with Maria:Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemariaWe would love to get your thoughts on the show! Please click https://bit.ly/edge-feedback to take this 5-minute survey, thanks!

In this episode, I am talking with the amazing Tamsen Webster.   Part message designer, part English-to-English translator, part magpie, Tamsen helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world.    She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change.    Tamsen was one of my first guests on The Big Talk, way back in Episode 21. I will never forget her graciousness and clarity. She added so much value and vulnerability for our community, and I am super excited to welcome her back today!    In this episode, we'll explore: What happened when she overcame a 17-year struggle with a panic disorder How her new book Say What They Can't Unhear addresses gaps in advice about creating lasting transformational change Why she believes transformational change doesn't have to be a struggle and the way you can achieve it Her current favorites: Book: The Notebooks of Lazarus Long, Speaker: Sally Hogshead, and Podcast: Taboo Science More from Tamsen Webster   Her first appearance on The Big Talk podcast in Episode 21 Her free gift to our listeners, The Compact Case Her new book, Say What They Can't Unhear: The 9 Principles of Lasting Change Website: https://tamsenwebster.com/  Facebook: https://www.facebook.com/TamsenWebster/  LinkedIn: https://www.linkedin.com/in/tamsenwebster  Instagram: https://www.instagram.com/tamsenwebster/  More from Tricia    Join my Free Transformational Masterclass for Speakers  Explore my content and follow me on YouTube Follow me on Instagram  Connect with me on Facebook  Connect with me on LinkedIn  Visit my website at TriciaBrouk.com 

Say What They Can't Unhear with Tamsen Webster In this episode, host Nola Simon interviews Tamsen Webster about her new book "Say What They Can't Unhear" and discusses effective messaging strategies for driving change. Key topics covered: Tamsen's background as a message designer and "English to English translator" The importance of understanding deep beliefs when trying to inspire change How to find common ground and build on existing beliefs rather than challenging them The "smart, capable, and good" approach to empathy in communication Why the "deepest beliefs are hardest to shift" and how to work with that principle Challenges with return-to-office mandates and aligning messaging with employee experiences The concept of "recognizable truths" that resonate with audiences How to present change in a way that doesn't conflict with people's existing worldviews The role of cognitive empathy in understanding others' perspectives Why messages need to pass both logical and emotional checks to be effective Tamsen shares insights from her experience as a Weight Watchers leader and how those lessons apply to organizational change. She emphasizes the importance of starting with where people already are and finding ways to align change with their existing goals and beliefs. The conversation explores why many change initiatives fail and how leaders can improve their approach by truly understanding their audience's perspective. Tamsen's book "Say What They Can't Unhear" provides a framework for creating more effective and resonant messaging. Learn more about Tamsen Webster: Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut. Tamsen Webster - Message Designer, Author, Keynote Business Speaker www.messagedesigninstitute.com https://www.linkedin.com/in/tamsenwebster

Tune in to this CX Pulse Check as we uncover the vital role of communication in driving customer experience transformation. Tamsen Webster, founder of the Message Design Institute, sits down with Jeannie Walters to reveal how communication missteps often hinder change, drawing insights from Tamsen's latest book. Through examples across industries, they highlight proactive messaging strategies that build trust, even amid challenges like credit card fraud, and explore how acknowledging customers' past interactions can lead to a more connected and resilient experience.The discussion also covers balancing communication frequency to avoid alert fatigue and illustrates how vague communications, like hidden banking fees, can frustrate customers. Discover how aligning employee and customer experiences—starting with frontline involvement—can make change implementation smoother and align with organizational values. Wrapping up with the power of a customer-centered culture in crisis management, this episode promises actionable insights to elevate your communication strategy in customer experience.About Tamsen Webster, MA, MBA, Founder at the Message Design Institute:Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.Follow Tamsen on...LinkedInX/TwitterFacebookInstagramYouTubeArticles Mentioned:i2c Inc. and PYMNTS Survey Reveals Consumer Expectations for How Banks Respond to Credit Card Fraud (Business Wire)How The Vitamin Shoppe builds flexible customer experiences (CX Dive)How Businesses Can Cultivate a Customer-Centric Culture During Natural Disasters (socPub)Attributes—not skills—determine whether you ‘cut it' or not (McKinsey & Company)Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

How does identity shape marketing strategies? Today, I am diving into this question with marketing expert Tamsen Webster. A message designer and strategist with over 25 years of experience, Tamsen shares insights from her upcoming book, explaining how deeply identity influences consumer behavior and decision-making. Instead of relying on fear-based tactics, she explains why we need to shift our approach so we can better align our marketing efforts with consumers' sense of self. Plus, we also explore the role of empathy in marketing, personal branding, and the transformative power of writing. Tune into this episode if you're ready for fresh insights on personal identity and personal branding strategies.Learn more about Tamsen:Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.Tamsen's Links:https://tamsenwebster.com/little-change-book/LinkedIn: https://www.linkedin.com/in/tamsenwebster/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In this episode of the self-employed life, I had the great pleasure of speaking with the author of Say What They Can't Unhear: The 9 Principles of Lasting Change and a third time repeating guest, Tamsen Webster. In this episode, we discuss the importance of having a change in thinking, as well as how to make change possible. Tamsen shares valuable insight on the most effective ways to maximize change. Her insights include how to bridge the gaps, how to view clients, and much more.  Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy- level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.  Guest Contact – Book - Say What They Can't Unhear: The 9 Principles of Lasting Change The Compact Case - free resource to help you implement the principles of the book Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Here are the show notes based on the transcript: Say What They Can't Unhear with Tamsen Webster In this episode, host Nola Simon interviews Tamsen Webster about her new book "Say What They Can't Unhear" and discusses effective messaging strategies for driving change. Key topics covered: Tamsen's background as a message designer and "English to English translator" The importance of understanding deep beliefs when trying to inspire change How to find common ground and build on existing beliefs rather than challenging them The "smart, capable, and good" approach to empathy in communication Why the "deepest beliefs are hardest to shift" and how to work with that principle Challenges with return-to-office mandates and aligning messaging with employee experiences The concept of "recognizable truths" that resonate with audiences How to present change in a way that doesn't conflict with people's existing worldviews The role of cognitive empathy in understanding others' perspectives Why messages need to pass both logical and emotional checks to be effective Tamsen shares insights from her experience as a Weight Watchers leader and how those lessons apply to organizational change. She emphasizes the importance of starting with where people already are and finding ways to align change with their existing goals and beliefs. The conversation explores why many change initiatives fail and how leaders can improve their approach by truly understanding their audience's perspective. Tamsen's book "Say What They Can't Unhear" provides a framework for creating more effective and resonant messaging. Learn more about Tamsen Webster: Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut. Tamsen Webster - Message Designer, Author, Keynote Business Speaker www.messagedesigninstitute.com https://www.linkedin.com/in/tamsenwebster      

Message Master, Tamsen Webster shares powerful ways to communicate and say what they can't unhear. Messager Master, Tamsen Webster discusses the pivotal role of effective messaging in achieving transformational change. She explores the dichotomy of messaging from recent political conventions, and the importance of framing messages positively. Tamsen delves into the science behind persuasion, the necessity of aligning with shared values, and the broader implications of these principles in both personal and professional spheres. The conversation emphasizes the potential of strategic communication to foster meaningful and sustainable change, urging listeners to adopt a more thoughtful and empathetic approach to messaging.BIOPart message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. A sought-after speaker and consultant, she's spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she built and delivers the message design curriculum for Elemental Excelerator, a leading investor in impact startups. She's a judge and mentor for the Harvard Innovation Labs and a professional advisor at the Martin Trust Center for MIT Entrepreneurship. She's also spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events and was named to the Thinkers50 Radar in 2022. She published her first book, Find Your Red Thread: Make Your Big Ideas Irresistible, in 2021. Her next book, Say What They Can't Unhear: The 9 Principles of Lasting Change is available in bookstores everywhere in October 2024.Tamsen was a reluctant marathoner… twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.She lives in Boston with her husband, two sons, and her two brindle Greyhounds, Hazel and Walnut.CHAPTERS00:09:04 How to use Tamsen's book and possible resistance to it.00:14:00 Have we lost optimism bias?00:20:34 It's about change communications00:27:00 Mindset and ego00:33:45 Finding common ground00:39:42 Primal beliefs and squandering human potential00:47:39 Stories in messaging00:53:02 People are not willing to go back into the machine00:56:16 Benefits of adult learningLINKSJer Clifton - Primal World BeliefsTamsen Webster's WebsiteThe Ladder of Inference - Chris Argyris and Donald SchoenFind Your Red Thread by Tamsen WebsterSay What They Can't Unhear - by Tamsen WebsterHarvard Innovation LabsThe Martin Trust Centre for MIT EntrepreneurshipIMAGE CREDITS (see images on Youtube video)Book graphics - Amazon.caOther Images and Graphics - CanvaHarvard Innovation Labs logo - Harvard...

This week we are talking about creating transformational change with Tamsen Webster. Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut. Tamsen has made the Compact Case available to listeners. This tool is designed to help people apply the principles of Say What They Can't Unhear to their own case for change. You can access this resource at ⁠thecompactcase.com⁠.  I hope you love the episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/dr-greg-wells/support

Tamsen Webster was one of my very first guests when this podcast launched in 2015. She's been busy over the past nine years — including writing two books. The latest is Say What They Can't Unhear. We discussed how you can do just that on this week's episode of the On Brand podcast. About Tamsen Webster Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut. From the Show Feel like going back in time? Here's Tamsen's first appearance on the On Brand podcast back in 2015! What brand has made Tamsen smile recently? Diane von Furstenberg, of course! In addition to this classic Tamsen smile, she also gave a shoutout to Jones Road Beauty. Founder Bobbi Brown is trying to “change the way women interact with their own faces. There's a red thread of preserving the strength and beauty of what's already present.” Connect with Tamsen on her website and on LinkedIn, learn more about the Message Design Institute, and check out her book, Say What They Can't Unhear. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest: Ben Soltoff, Entrepreneur in Residence (EIR) and the Ecosystem-Builder in Residence at the Martin Trust Center for MIT Entrepreneurship [@EshipMIT]On LinkedIn | https://www.linkedin.com/in/ben-soltoff/On Twitter | https://twitter.com/bensoltoffHosts: Alejandro Juárez CrawfordOn ITSPmagazine  

IN EPISODE 182: If we want our change efforts to work for us, not against us, then we need a better message. In Episode 182, Tamsen Webster shows us how to craft the case for change by understanding the needs of our audience, building coalitions and common ground with others, and getting clear on our own priorities and principles. Change is constant, but results often vary - but after listening to Tamsen, you'll find a winning message that gets lasting results. ABOUT TAMESEN WEBSTER: Tamsen Webster is keynote speaker and message strategist who helps leaders craft their case for large-scale change.  She's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. In 2022, Tamsen  was named to the Thinkers50 Radar and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change.

Carol and Erin welcome George Whitfield, an expert in applying AI to the analysis of qualitative data. George discusses the intricate challenges of leveraging language models to interpret expansive open-ended data (like interview transcripts), emphasizing the importance of context and not just keyword or topic identification.They'll dig into the crucial role of human oversight in AI, what preliminary analysis might look like using AI, how to check and refine the work of an AI assistant without derailing your project delivery date, and recommendations for etiquette regarding the reporting of AI-informed results.The episode closes with an exploration of the limits of AI and where user experience researchers can play a larger role in its development. George believes AI can (and should) inspire new directions of research, but not dictate them.Episode Highlights03:48 - Innovating consumer insights using AI12:21 - Importance of human involvement in AI tools20:04 - Enhance discussion sections with  AI tools26:50 - AI-inspired insights provide inspiration, not guidance34:12 - Interpretation beyond analyzing transcripts36:46 - Applying engineering rigor to the process of building a businessAbout Our GuestGeorge Whitfield is an Entrepreneur-in-Residence at the Martin Trust Center for MIT Entrepreneurship, Lecturer at the MIT Sloan School of Management, and CEO at FindOurView. As CEO of his most recent company FindOurView, he launched a Gen AI product to help user researchers synthesize insights faster from high volumes of customer interviews. George holds 4 patents and has 3 degrees from MIT including a Bachelors in Electrical Engineering and Computer Science and a Masters and Ph.D. in Materials Science and Engineering.Resources on Qual Data and AIOur AI in UX Report shares findings from a survey of over 1,000 researchersWhat does it mean to "code" qualitative data? This breakdown explains it all.Interested in trying an AI tool for your analysis? Here are 20 worth considering.

We sit down with Stack.Ai, a company that previously went through our Delta V Accelerator program. Stack.AI helps enterprise clients create custom AI models without prior AI experience. As they explain it, Stack Ai allows those closest to business pain points, solve problems with low code AI models.Stack is also the platform currently used by the Martin Trust Center team for its own internal AI models.This episode features co-founder Bernardo Aceituno and Pablo Omenaca.

Today we are starting a second edition to our startup series! We enjoyed in the past talking with startup founders about the products they are building, so we have collected for you some new tools that are helping Product Managers in new ways!In this episode, Matt and Moshe are joined by George Whitfield, Co-Founder and CEO of FindOurView, as well as Entrepreneur in Residence at the Martin Trust Center for MIT Entrepreneurship and Lecturer at the MIT Sloan School of Management.FindOurView is a generative AI product that helps product managers in the discovery process, analyzing and providing proof for hypotheses based on user interviews. It solves the problem of many product people who have the raw data of those interviews, but need to sift through them, read and reread them, and spend hours to find what the data says about a specific question in hand. We had a fascinating discussion with George about the future of product research. Amongst other things we talked about:What FindOurView is and how they got to build itHow they pivoted from feedback collection to an AI assistant that helps product researches with their JTBDHow to use FindOurViewHow ChatGPT opened the floodgates to this type of solutions but what's the risks of users trusting AI blindlyThe importance of recognizing our biases when doing researchHow many research points do we need, and can AI help us nail it down betterA product recommendation from their stackAnd much more!You can connect with George at:Email: George@findourview.comLinkedIn: https://www.linkedin.com/in/george-whitfield-mit/FindOurView: https://www.findourview.com/You can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Ryan Lee is best known as the man who's company produced the Baby Shark song (and thousands of other K-Pop influenced children's songs.) This company, Pink Fong, now brings in over $100 million in revenue per year.Bill Aulet is the Managing Director of our very own Martin Trust Center for MIT Entrepreneurship and the author of Disciplined Entrepreneurship, a book Mr. Lee read when he was in the midst of launching his own start up.They first met in 2015 at a bootcamp workshop run by Bill, which focused on the major topics covered in Disciplined Entrepreneurship. Ryan credits that workshop for helping him understand how to navigate bringing his company's work to overseas markets.In this episode, they catch up and discuss a disciplined approach to starting a business.

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.  You will learn: * Why the “F” word – focus – is crucial to a startup's success * Common obstacles that entrepreneurs face – and how to overcome them * How to use innovation to stand out in the crowd – it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Links mentioned in the show: Entrepreneurship 101: Who is your customer? https://www.edx.org/course/entrepreneurship-101-who-is-your-customer? https://www.d-eship.com

Discover how Bill Aulet, MIT's Professor of Entrepreneurship, is revolutionizing entrepreneurship education worldwide. As Managing Director of Martin Trust Center, he empowers students to develop the skills and mindset to succeed as entrepreneurs.

Joe Connolly and Neil A. Carousso talk to Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship and Ethernet Inventors Professor of the Practice at the MIT Sloan School of Management.

A conversation between Trust Center Entrepreneur-in-Residence Ben Soltoff and four students from Houston who are participants in our new TEX-E Program.TEX-E stands for Texas Entrepreneurship Exchange for Energy. It's a first-of-a-kind collaboration between Greentown Labs, MIT's Martin Trust Center, and four Texas universities: Texas A&M, UT-Austin, University of Houston, and Rice University.The objective is to create a powerful, student-driven entrepreneurship ecosystem in Houston, focused on energy innovation and implementing lessons learned from building a successful ecosystem in Boston. This effort will aim to train and empower the next generation of entrepreneurs to lead the energy transition and to share in the massive economic opportunity it entails, while also addressing the existential threat of climate change.

In this episode, we feature an interview with Christine Hsieh, an MIT PhD alum who was the co-founder and chief strategy officer at Day2Day, a health tech start up.Hsieh is now an entrepreneur in residence at the Trust Center.Conducting the interview is Paul Cheek, the executive director of the Trust Center. They talk about transparent leadership, the dynamics of the entrepreneurial journey, and resources available at the Martin Trust Center for MIT Entrepreneurship. Hsieh also talks about her early-career research into music and mental health.

Welcome to the promo episode for "Trust the Process," the first podcast from the Martin Trust Center for MIT Entrepreneurship.This show brings you right into the conference rooms of MIT's center for entrepreneurship. You'll hear experts on business growth talk about time management, leadership, team building, and more.Our first episodes will be released November 1.

Change doesn't have to be painful. Tamsen Webster dives into the power of helping clients find their Red Thread and narrowing your marketing message to reach the audience you want!      In this episode, Cathy and Tamsen a discuss:  What the Red Thread is and how to find your Red Thread Four qualities of a successful Red Thread for sales and marketing messages: Relevant - Answers the question how customers can get what they want Resilient - Must be able to stand up to rationalization of why they purchased Remarkable - Gives customers what they want in a way they don't expect  Repeatable- Have an easy way to state it and share it with other people  The importance of having a specific message and narrowing your target market  The value of understanding your audience's perspective of your products and services How to know if a red thread is viable:  Audience Goal - What your audience wants that your product or service can help them get  Problem or Perspective - Two part problem: Articulates and describes the current lens used to solve the problem vs. the lens you use to solve it   Truth - Assumption that you have about the world or how it works, that makes the new problem impossible to ignore Change - Big shift in thinking or behavior that your idea, product or service, or even you, represent What to know about marketing in the health and wellness industry vs. other industries  Taking the pain out of change and making sure the cure isn't worse than the diagnosis        Memorable Quotes: “The story, the things that you've done in your life, the different things that you tell yourself, all have common elements…the Red Thread is that common element that runs through all the things that you do.” “As counterintuitive as it may be, the narrower your focus in a particular message, the broader the reach because it's much more likely that it's going to be heard and acted on and talked about with other people.”  “One of the biggest shifts that the Red Thread is all about, it's looking at your products and services from the perspective of your audience…you'll end up spending a lot less time focused on features and benefits and a lot more time talking about and connecting how that product or service helps your audience achieve a particular outcome or solve a problem.”  “That's our job, particularly in health and wellness, is to figure out how to make sure that the cure is not worse than the diagnosis, that we're not asking them nor not asking people to do something that is harder for them mentally and emotionally.”    Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She's a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She's also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.     Mentioned In This Episode: Tamsen's Book - http://redthreadbook.com/   Tamsen's Website - https://tamsenwebster.com/   Links to resources: Health Coach Group Website https://www.thehealthcoachgroup.com/

See more with Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship, at WCBS880.com/Spotlight.

See more with Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship, at WCBS880.com/Spotlight.

Joe Connolly and Neil A. Carousso talk with Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship.

Welcome to episode #787 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #787 - Host: Mitch Joel. It feels like I have known Tamsen Webster since before she became the "Tamsen Webster" that the world has come to know. Tamsen has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. She's a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She's also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED events in the world (TEDxCambridge). Her new (and first!) book is called, Find Your Red Thread - Make Your Big Ideas Irresistible. Enjoy the conversation... Running time: 1:00:36. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Tamsen Webster. Find Your Red Thread - Make Your Big Ideas Irresistible. Sign up for Tamsen's newsletter right here. Follow Tamsen on LinkedIn. Follow Tamsen on YouTube. Follow Tamsen on Instagram. Follow Tamsen on Twitter. This week's music: David Usher 'St. Lawrence River'.    

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She's a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She's also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). She was a reluctant marathoner… twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story. SHOW DETAILS Running time: 45:02 Subscribe on iTunes and leave a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher Support Shareable on Patreon CONNECT WITH TAMSEN Red Thread Book Tamsen on Twitter Tamsen on Facebook Tamsen on Linkedin Tamsen on Youtube CONNECT WITH JEFF @JGibbard on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website (Speaking / Training / Consulting) Become Superhuman: Join The Superhero Institute

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story. SHOW DETAILS Running time: 45:02 Subscribe on iTunes and leave a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher Support Shareable on Patreon CONNECT WITH TAMSEN Red Thread Book Tamsen on Twitter Tamsen on Facebook Tamsen on Linkedin Tamsen on Youtube CONNECT WITH JEFF @JGibbard on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Jeff's Website (Speaking / Training / Consulting) Become Superhuman: Join The Superhero Institute

Episode 651 is a chat with Tamsen Webster. On this podcast Thom Singer interviews her about her new book "Find Your Red Thread". This is very important for anyone who has a message they need to be understood by others (ummmm, that is all of us). About Tamsen Webster Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story. About "Find Your Red Thread" You have a terrific idea—an amazing product, an incomparable service, a bulletproof business model—and you know it is so powerful that it could change a life, a market, or even the world. There’s just one problem: others can’t or don’t see its power… yet. While the prospect of translating a big idea into the language that leads to change can be daunting, that’s exactly what this book will help you do. Even better, the throughline that connects your idea to your audience’s hearts and minds already exists. It’s called your Red Thread, and this book offers you a step-by-step system to find and express the essence of it, to inspire people to act. Whether you are writing marketing copy, an investor pitch, a keynote speech, a book, or all of the above, the best way to make your idea irresistible is to build the story people will tell themselves about it. Find Your Red Thread shows you how. If you want to change the world, if you value the possibility of your idea so much that you see it as bigger than you are, if you are willing to put your idea first, but you struggle to communicate how relevant it really is, Find Your Red Thread will give you the practical tools you need to create clear, powerful messages with undeniable impact. https://www.thomsinger.com/podcast/find-your-red-thread Learn more about your ad choices. Visit megaphone.fm/adchoices

This special miniseries on MIT was directed, narrated and produced by John Siracusa & ListenDeck podcast production. In this episode you’ll hear from Bill Aulet Managing Director, The Martin Trust Center for MIT Entrepreneurship, who takes us on the journey of how a clean energy initiative evolved MIT into fintech.  John, is the host of the  ‘Bank On It’ podcast recorded onsite in Wall Street at OpenFin and Million Dollar Startup, a pitch competition podcast.   He's also the founder of the remotely recorded, studio quality standardized podcast production system ListenDeck.

Alexandra Wright-Gladstein is the co-founder and CEO of Ayar Labs (formerly OptiBit), a technology startup that is bringing the high bandwidths and energy efficiency of fiber optic communications directly to silicon computer chips. Ayar Labs will revolutionize the performance and energy efficiency of data centers, and ultimately of all electronics. Alex brought together the team of researchers across three universities (MIT, CU Boulder, and UC Berkeley) to form Ayar Labs, where she raised its first $27M in venture funding and recruited Charlie Wuischpard as CEO. We get into the nitty gritty of what it takes to spin out a piece university research into a startup, talking about her early days knocking on professor's doors looking for technology to license. We hear secrets of applying to SBIR grants and the importance for an entrepreneur to establish trust with researchers. This conversation is a must-listen for anyone looking to turn a piece of research into a fully commercialized startup. More about Alex Alex graduated with an MBA from MIT's Sloan School of Business. While at MIT, she was the Energy Practice Leader at the Martin Trust Center for MIT Entrepreneurship, helping students create clean energy startups out of MIT labs. Prior to MIT, Alex worked at the leading smart grid company, EnerNOC, where she managed and grew data-driven energy efficiency and demand response programs. She has also worked for early-stage clean energy companies Loci Controls and Angaza Design. Follow Alex on Twitter at @ga1ex. Join the Bountiful community today and realize your power to save the world. Don't forget to follow us on Twitter and LinkedIn if you haven't already.

Guest Carly Chase is an Entrepreneur in Residence at the Martin Trust Center for MIT Entrepreneurship. Her work is wide in scope and includes serving as the Founding Managing Director of the MIT NYC Startup Studio (part of the MIT delta v accelerator), running the StartMIT entrepreneurship bootcamp, overseeing the Trust Center’s Membership Program for Organizations and New Frontiers of Entrepreneurship Symposium, coaching students, in addition to serving as a Lecturer in Entrepreneurship at MIT’s Sloan School of Management. Chase has enjoyed an exciting and wide-ranging entrepreneurial journey. After beginning her career at Goldman Sachs, she joined the New York City Economic Development Corporation under Mayor Michael Bloomberg where she launched and ran a number of programmatic initiatives aimed at making NYC a friendlier city for entrepreneurs to start and grow their companies. At the end of the Bloomberg administration, Chase left to launch and run Boulder based startup PivotDesk’s NYC office until the company was acquired at the end of 2016. Since then, she has worked within a number of startups in various product development, marketing, and business development capacities. Additionally, Chase is the co-founder of Crabwalk, an education and coaching company that builds career agility and is based on one simple principle: you don’t have to walk in a straight line to move forward in your career. We’re delighted to spend time exploring the non-linear path Chase has enjoyed in her career.

Sound byte about entrepreneurship and its importance in rapidly changing times from Bill Aulet, author of Disciplined Entrepreneurship, professor at MIT, and the managing director at The Martin Trust Center for MIT Entrepreneurship. Presented by Berk Alp Yakici, Longitude fellow from Rice University.See transcript.If you like this episode, please subscribe to Longitude Sound Bytes, rate and review wherever you get your podcasts. You can also write to us at podcast@longitude.site. This podcast is a production of Longitude.site, directed by Ipek Martinez. Our music is composed for us by Molly Turner and mixed by Grayson Best. Website: https://www.longitude.site/ Podcast series and episodes: https://longitude.site/episodes/Support the show (https://longitude.site/support-us/)

Professor Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor at the MIT Sloan School of Management. He is an award-winning educator and author whose current work is built off his successful 25-year business career. During this time, he created hundreds of millions of dollars of shareholder value through his companies. His acclaimed book, Disciplined Entrepreneurship (2017), has been translated into 18+ languages. Tune in to hear how Prof. Aulet developed the principals in his book, how they have held up, and how young entrepreneurs can become "antifragile."

Tod Hynes, senior lecturer in the Martin Trust Center for MIT Entrepreneurship, talks success, spinouts, and advice from teaching Energy Ventures, an MIT course that guides student teams through the process of creating new energy ventures. Show notes and transcript: https://energy.mit.edu/podcast/23 Sign up for notifications of new episodes: https://energy.mit.edu/podcast#signup

Christina Luconi is the Chief People Officer at Rapid7. There are many out there who already know Christina's name, but for those who don't Christina has served as a People Strategy Executive for a variety of start-up companies including @stake, Sapient, and now Rapid7. She's recognized as a visionary in her field, and embodies the belief that a great company starts with the quality and leadership of people you have on the team...and the culture you build to scale an organization. Christina's side gigs include being a board member for BUILD Boston as well as advisor to CultureHQ, Scholarjet and the Martin Trust Center for MIT Entrepreneurship.  In addition to serving in an advisory capacity to a variety of CEOs, she's a highly-regarded speaker and the author of a blog on VentureFizz.

Host Gayatri Aryan talks to Dr. Trish Cotter, Executive Director at Martin Trust Center and Carly Chase, Founding Managing Director at NYC Startup Studio (an extension of MTC). -----Guests: Trish Cotter and Carly ChaseProduced by: Dave LishanskyArtwork by: Vibha VermaMusic by: Marco Valentino

In this week's episode of the ASB Podcast, Professor Bill shares his thoughts on 'How Not to be an Entrepreneur', and dives into his journey as an entrepreneur first and then, an accidental professor. Professor Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is also the author of the textbook 'Disciplined Entrepreneurship: 24 Steps to a Successful Startup' which breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.Check out his website here: https://www.d-eship.com/Connect with Professor Bill Aulet here: https://www.linkedin.com/in/billaulet/.A new ASB Podcast episode will be released on Spotify and iTunes every Wednesday, 8pm.

Disciplined Entrepreneurship is a book by Bill Aulet (the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT) that breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.    Eternal Leadership guest, Mike McCausland is one of only 33 people licensed by MIT to teach their Disciplined Entrepreneurship (D.E.) course. Hear today how Mike got to MIT, how that course changed the direction of his life, and how The Leadership Institute For Entrepreneurs (http://lifestartups.com) is aiming to change how Kingdom-minded entrepreneurs approach building businesses and do missions.   Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.   If you use the coupon code ETERNAL during checkout, you’ll get 25% off Disciplined Entrepreneurship or Identity Driven Entrepreneurship … or use the code ETERNALCOMBO to get 35% off, if you buy them both! Go to: https://www.lifestartups.com/courses/ to learn more!   Go here to check out the May 2019 Conference: https://www.events.leadershipinstituteforentrepreneurs.com/may-conference-2019/ Go here to check out the in-person courses before the conference:  Disciplined Entrepreneurship: https://www.events.leadershipinstituteforentrepreneurs.com/de-events/ Identity Driven Entrepreneurship: https://www.events.leadershipinstituteforentrepreneurs.com/ide-events/  

Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. Bill has degrees from Harvard and MIT, and is a board member of MITEK Systems (NASDAQ: MITK) and XL Hybrids Inc. (Private). He is also a Visiting Professor at University of Strathclyde (Scotland). On July 1, 2017, Bill was named a Professor of the Practice at MIT Sloan, the first at the school in the area of entrepreneurship since Alex d’Arbeloff held that title in 2003. For his efforts, Bill has earned external recognition as well including Boston 50 on Fire, 2017 Favorite MBA Professors from Poets and Quants, and 2018 Nannerl Keohane Distinguished Visiting Professorship at the University of North Carolina at Chapel Hill and Duke University. For more information: http://mitsloan.mit.edu/faculty-and-research/faculty-directory/detail/?id=9118

Host Dave Robertson first welcomes George Guastello, President and CEO of Union Station Kansas City, who talks about the transformation of the historic landmark into a hub of culture, entertainment, and education. His second guest is Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship and author of "Disciplined Entrepreneurship: 24 Steps to a Successful Startup."

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

Dr. Maulik Majmudar shares his journey from academic cardiology to the entrepreneurial world and his vision of changing personal heart health and academic innovation. The ModernMD: Dr. Maulik Majmudar Dr. Maulik Majmudar, M.D. is an Associate Director of the MGH Healthcare Transformation Lab, a clinical cardiologist at Massachusetts General Hospital, and an Instructor at Harvard Medical School. Dr. Majmudar is a founding member of Quanttus and currently serves as their Chief Clinical Officer. He is an active member of the healthcare innovation and entrepreneurship community, and is a Clinical Advisor to AliveCor and Medical Advisor to Prevently.  Success Quote: “Life is too short to let fear make big decisions for you” - Unknown  White Coat to Business Suit: Completed the traditional medical track and during his postdoctorate in Cardiovascular medicine, he became interested in the changing healthcare economy. Listen as Maulik discusses his career pivot from academic cardiology and basic sciences to spending 85% of his time in healthcare innovation and entrepreneurship. Idea to Venture: The Idea: Can we fundamentally transform how people think about their personal health? Can we for the very first time continuously measure physiology and can we learn something about the individual and how that individual fits into the population? Listen as Maulik shares the story of Quanttus's big vision to solve heart health. The Idea (BONUS): How do you innovate in academic medical centers? Listen as Maulik shares the story of Co.Create, an academic incubator at Massachusetts General Hospital, and its vision to support collaboration among entrepreneurs and the healthcare community to build scalable and sustainable ventures.  Failures: The probability of success is very low with 95% of ventures not making it to the finish line. You can't be a part time entrepreneur and think you will have full time success. Success: How do you drive adoption? You must understand all the different pieces that govern your success and failure. Effective navigation and understanding of the healthcare ecosystem will reduce your market adoption risk. Business Rounds: Best advice: Advise from Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship, “You miss 100 percent of the shots you never take” - Wayne Gretzky. Success Habit: Keep your mind open and read things outside of your domain to make important connections. Healthcare Trends: Listen as Maulik shares his thoughts on exciting trends. Next generation of mobile, digital, and wearable technologies that address a specific healthcare need. Digital healthcare transition from consumer and wellness to a focus on clinical and disease based care. Increase in companies seeking FDA clearance. Big Data with a focus on big knowledge and big insights. Links: http://quanttus.com/ http://healthcaretransformation.org

Some people believe that entrepreneurs should keep things open, fluid, and unstructured. Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship and author of Disciplined Entrepreneurship would tell you that this unrestrained approach is a big mistake. In this CareerCast, Bill shares his deliberate method and the benefits of employing it to help you achieve entrepreneurial success.