Experience Action

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How do we do this customer experience thing anyway? Join award-winning customer experience (CX) expert Jeannie Walters as she answers real questions from overwhelmed leaders! Let's turn ideas into ACTION! From company culture to employee experience (EX) to customer service, Jeannie wants to help you demystify the process for enriching the customer experience. With over 20 years investigating the best and worst in CX, this international keynote speaker has heard it all... and now she's here to give you the answers you need! You won't want to miss an episode! Do you have a question? Visit www.speakpipe.com/experienceaction to leave Jeannie a voicemail!

Jeannie Walters, CCXP


    • Jun 3, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 15m AVG DURATION
    • 120 EPISODES


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    Latest episodes from Experience Action

    CX Pulse Check - June 2025

    Play Episode Listen Later Jun 3, 2025 31:15 Transcription Available


    What happens when we recognize employees as multi-dimensional humans instead of just job titles? The results can transform both customer and employee experience in powerful ways.In this CX Pulse Check, John Garrett, author of What's Your And?, shares how companies that invest in employee experience see powerful returns—like 28% revenue growth and 50% higher sales from customer-facing teams who feel valued.From knitting groups at ServiceNow to Starbucks choosing people over AI, we explore how personal passions at work drive connection, loyalty, and business success. John also highlights the need to support high-performing employees to prevent burnout and sustain long-term engagement.This conversation is a compelling reminder: when people can be themselves at work, everyone wins—employees, customers, and the bottom line.About John Garrett:John Garrett—award-winning author and people-centric leadership speaker—is on a mission to create thriving workplaces. What the CPA-turned-professional comedian turned two-time Emmy nominee may do best is champion the human side of professionals, consulting with organizations to develop more productive cultures while shining a light on their people's rich lives outside of work. And his book, What's Your “And”?, was named a Distinguished Favorite by the Independent Press Awards and it was recently featured in Forbes.Learn more about John and "What's Your And?" at https://thejohngarrett.com or https://whatsyourand.com/Follow John and What's Your And on...X/Twitter: https://x.com/The_JohnGarrettX/Twitter: https://x.com/Whats_Your_AndInstagram: https://www.instagram.com/John_R_GarrettInstagram: https://www.instagram.com/WhatsYourAndLinkedIn: https://www.linkedin.com/in/thejohngarrett/Articles Mentioned:- Why These Companies Let Team Members Share and Explore Personal Passions at Work (Built In Seattle) -- https://www.builtinseattle.com/articles/why-these-companies-let-team-members-share-and-explore-personal-passions-work- To Leverage Employee Passion, Save It for When It Counts (Harvard Business School) -- https://www.library.hbs.edu/working-knowledge/in-cost-cutting-era-save-passion-for-when-it-counts- Starbucks doubles down on baristas, not AI, to fix its customer crunch (Business Insider) -- https://www.businessinsider.com/starbucks-investing-humans-rivals-bet-ai-2025-5Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Marketing to CX Skills

    Play Episode Listen Later May 27, 2025 11:50 Transcription Available


    There's a world of opportunity waiting for marketing professionals looking to pivot into customer experience. In this episode, we tackle a timely question from a recent graduate wondering how to leverage his marketing background to break into CX.Marketing and customer experience share significant DNA - both focus on understanding customers, building relationships, and communicating value. The key difference? While marketing often zeroes in on conversion, CX professionals must adopt a holistic view of the entire customer journey. Your marketing skills in audience segmentation, messaging, and basic journey mapping provide a solid foundation, but success in CX requires shifting your perspective to consider how customers feel at every touchpoint, from first awareness through ongoing loyalty and even departure. The full customer journey extends far beyond the sale.You have foundational skills that will set you apart in customer experience, and you're joining a field known for collaboration and knowledge sharing. Connect with the CX community, explore resources like our Learning Center at experienceinvestigators.com, and embrace the journey of continuous growth that defines this dynamic profession.Resources Mentioned:Experience Investigators -- https://experienceinvestigators.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comTake the CXI Compass™ assessment -- http://cxicompass.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    3 Wins for Employee Experience

    Play Episode Listen Later May 20, 2025 12:55 Transcription Available


    What truly creates an exceptional employee experience? The answer goes far beyond competitive compensation and trendy office perks.Employee and customer experiences are inextricably linked - you simply cannot separate these two crucial elements of business success. When employees feel valued, aligned with purpose, and empowered to make decisions, that positive energy naturally flows through to customer interactions, driving better results for everyone.The foundation of great employee experience rests on three essential pillars. First, a purpose-driven culture rooted in a clear mission statement gives employees something bigger than themselves to work toward. Second, employees need clarity around what success looks like and how their specific role contributes to it. The third pillar is genuine empowerment through proper tools, training, trust and support.While benefits and compensation matter, they're merely table stakes. The true elevation of employee experience comes when people connect to purpose and understand that customer experience is everyone's business.Ready to transform your employee and customer experiences? Visit experienceinvestigators.com for resources or join our membership at cxmembership.com to access on-demand courses that will help you build a truly customer-centric organization from the inside out.Resources Mentioned:Download the free CX Mission Statement Workbook -- https://bit.ly/cx-mission-workbookGet the Employee Journey Map Template -- https://bit.ly/ejmtemplateLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX in the Public Sector

    Play Episode Listen Later May 13, 2025 16:12 Transcription Available


    What happens when customer experience principles meet public service? Jeannie Walters answers a thoughtful question and explores how government agencies and public institutions can create exceptional citizen experiences despite not being driven by traditional profit motives.The conversation begins with reimagining success metrics beyond customer acquisition and retention. For public sector organizations, value creation takes different forms—like operational efficiencies, higher compliance rates, and broader service accessibility. Jeannie explains how connecting back to purpose through an experience mission statement creates the foundation for meaningful improvements that align with public good.Journey mapping emerges as a powerful tool for identifying friction points in citizen interactions. By examining specific processes with clear goals and scope, organizations can simplify procedures, humanize interactions, and clarify requirements—addressing common complaints about government bureaucracy.The podcast explores practical strategies for co-creation with citizens, employee empowerment, and designing for inclusivity. Jeanne shares compelling examples of public institutions that transformed service delivery models to reach underserved populations, demonstrating that creativity and empathy can flourish even within government frameworks. Her insights on communication improvements, measuring meaningful metrics, and sharing success stories provide a roadmap for any public sector organization ready to elevate their citizen experience.Ready to transform your organization's approach to citizen service? Listen now for actionable strategies that respect people's time, needs, and dignity—ultimately strengthening public trust and delivering on your mission.Resources Mentioned:Experience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - May 2025

    Play Episode Listen Later May 6, 2025 33:17 Transcription Available


    Artificial intelligence is revolutionizing customer experience—but are businesses applying it with care? In this compelling episode, CX expert Jeannie Walters sits down with Ovetta Sampson, an AI design leader with a decade of experience at IDEO and Google, to explore how companies can harness AI without compromising trust. Ovetta challenges common assumptions with a powerful statement: “AI is neither artificial nor intelligent.” From chatbots that fabricate policies to biased algorithms in loan approvals, she shares eye-opening examples of how AI can go wrong—and what to do about it. Learn why AI needs continuous testing, feedback loops, and what Ovetta calls “Mike Tyson proofing” to avoid delivering broken experiences. She also offers a practical framework for implementation: focus AI efforts on your most frustrating customer touchpoints, not just where it's easy. Looking to use AI more effectively in your organization? Ovetta is offering listeners an exclusive discount on to our listeners. Start building smarter, safer customer experiences. Use the coupon code "experience" for a 50% discount on one of the following: 1 hour coaching session ($300 regular price)1 hour AI Risk Assessment session ($300 regular price)90-minute CEO lunch ($1500 regular price)Coupon Code is: experienceRedeem at www.rightainow.com/appointmentsAbout Ovetta Sampson:Named one of the Top 15 People in Enterprise Artificial Intelligence by Business Insider in 2023, Ovetta Sampson is a tech industry leader who has worked with multiple technologies to help solve some of the biggest problems facing multiple industries. Leading engineers, designers and researchers, at top companies such as Microsoft, IDEO and Capital One, Ovetta has been designing and developing machine learning, artificial intelligence and enterprise software solutions for more than a decade. She left her last job as Director AI and Compute Enablement at Google to found Right AI, a consultancy that helps organizations and businesses minimize the human engagement risks when implementing AI.Follow Ovetta on...LinkedIn: https://www.linkedin.com/in/ovettasampson/Articles Mentioned:A Contact Center Chatbot Invents Company Policies, Now Customers Want Out (CX Today)When Algorithms Deny Loans: The Fraught Fight to Purge Bias from AI (IoT For All)Singapore Airlines Elevates Customer Experience With $45 Million Investment In Changi Airport (Breaking Travel News)Resources Mentioned:Experience Investigators -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Reflecting the CX Mission in the Employee Experience

    Play Episode Listen Later Apr 29, 2025 11:19 Transcription Available


    Customer experience initiatives aren't delivering the results you expected? The answer might lie in a critical but often overlooked disconnect: the gap between your customer experience mission and your employee experience reality.In this thought-provoking episode, Jeannie Walters tackles a question about aligning a company's CX mission statement with the actual employee experience. When organizations promise customers convenience, empathy, or frictionless interactions while their employees struggle with clunky systems, bureaucratic processes, or micromanagement, the disconnect creates more than just employee dissatisfaction – it undermines the entire customer experience strategy before it reaches a single customer.The episode reveals how employee and customer experience together uncovers powerful insights about your organization. By analyzing the connections between employee engagement and customer satisfaction, you can identify patterns that highlight best practices to replicate or problem areas to address. Remember: your CX mission statement exists to help everyone understand their role in providing meaningful experiences – not just to external customers but to internal ones too. When employees feel the values you claim to uphold, they become your most powerful advocates for delivering those same values to customers. Ready to create true alignment between what you say and what you do? Listen now and transform your approach to experience.Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Keeping Up with Customer Expectations

    Play Episode Listen Later Apr 22, 2025 12:15 Transcription Available


    Trust is key to managing customer expectations in today's fast-changing world. While perfection isn't possible, transparency is—and customers deeply value honesty.When transparency is your default, disappointments become opportunities for connection. Take the supplement company that added flavoring to an unflavored product: instead of ignoring feedback, they addressed it openly, building stronger relationships. Whether it's a service delay or a product change, a simple heads-up can turn complaints into appreciation.Expectations are shaped by every brand interaction—not just yours. That means your competition isn't just your industry, but every company your customers engage with. Successful businesses continuously revisit promises and review touchpoints to close gaps before they widen.Empathy is your strongest tool. Change is hard, but clear, compassionate communication—explaining the “why” and how you'll help—builds trust and respect.Want to level up your strategy? Take our free CXI Compass assessment at cxicompass.com to find your top priorities. Understanding expectations is the first step to exceeding them.Resources Mentioned:Take the CXI Compass™ assessment -- http://cxicompass.comExperience Investigators Website -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    The Art of CX Leadership

    Play Episode Listen Later Apr 15, 2025 11:41 Transcription Available


    Customer experience leadership is not just about gathering insights—it's about securing genuine organizational buy-in. In this special episode of the Experience Action podcast, our host Jeannie Walters sits down with Sasha Fard, Country Lead for Customer Experience Management at Capital One Canada, to reveal the often-overlooked secret to successful CX implementation.Speaking from the bustling Medallia Experience 2025 event in Las Vegas, Fard dismantles the common misconception that actionable Voice of Customer data alone drives change. The real challenge? Getting cross-functional leaders to not just review customer feedback but commit to acting on it.What makes this conversation particularly valuable is Fard's practical approach to change management. Following ADKAR principles (Awareness, Desire, Knowledge, Ability, Reinforcement), he demonstrates how CX professionals must transform themselves into skilled salespeople for their initiatives. "You need to be a good salesperson too," Fard advises, "because you're selling an idea, you're selling an approach." This means understanding stakeholder objectives, speaking their language, and showing how CX directly supports their goals—not overwhelming them with metrics and industry jargon.The most compelling takeaway? Start small, demonstrate value, and scale gradually. By securing incremental commitments rather than demanding wholesale change, CX leaders can build the credibility needed to expand their influence. This approach earned Capital One the Global CXPA Impact Award, recognizing their success in driving tangible business outcomes through customer experience initiatives. Ready to transform how you approach CX leadership?Follow Sasha Fard on LinkedIn: https://www.linkedin.com/in/sashafard/Resources Mentioned:Medallia Experience -- https://www.medallia.com/experience/Experience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - April 2025

    Play Episode Listen Later Apr 8, 2025 30:17 Transcription Available


    It's time for another CX Pulse Check to discuss current events and innovations in CX. In this illuminating conversation with Enrique Rubio, Founder at Hacking HR and Head of Global Community at Transform, and our host Jeannie Walters, we uncover how innovative organizations are finally bridging this gap through strategic use of data and technology.Fresh from their encounters at Qualtrics' X4 conference, Enrique and Jeannie explore how our experiences as consumers now directly shape our expectations as employees. They examine Apple's $500 billion US investment through this lens, discussing not just the business implications but what it means for talent development and organizational design. The conversation turns to Ford's data-driven approach to employee experience, revealing how established companies with strong legacies can use analytics to understand workforce needs around career development and digital readiness. Perhaps most provocatively, they challenge prevailing wisdom about remote work.Discover how connecting the dots between customer and employee experience can create competitive advantage where expectations are constantly evolving.About Enrique Rubio:Enrique is an HR, Tech and Future of Work expert, keynote speaker and founder of global communities. Enrique is currently an advisor to the community he built, Hacking HR, a global learning community operating at the intersection of future of work, technology, business and organizations, with thousands of members of all over the world; and the Head of Global Community at Transform, building a global community of local chapters covering every major city and region in the world. Enrique is one of the top 100 HR global influencers. He was the founder and CEO at Management Consultants, a firmed specialized in Human Resources in Venezuela. Before Management Consultants, Enrique worked in the telecommunications sector as a Senior Project Engineer for Telefonica and several other companies in the early to mid-2000s. Enrique is a guest author in several blogs about innovation, management and human resources. Most recently Enrique worked as an advisor to the Chief Human Resources Officer at the Inter-American Development Bank. Enrique frequently speaks about topics ranging from DEIB, future of work, HR strategy, employee experience, technology, among others. Additionally, Enrique designs hundreds of learning programs for the HR community in the form of events and short-term programs. Enrique is a Fulbright Scholar, and Electronic Engineer with an Executive Master's in Public Administration from Maxwell School at Syracuse University.Follow Enrique on...LinkedIn: https://www.linkedin.com/in/rubioenrique/ Articles Mentioned:Apple's $500 billion U.S. investment: What HR leaders need to know (HR Executive)Ford's data-driven approach to Employee Experience (Diginomica)Resources Mentioned:Experience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Turning Employee Insights into Customer Experience Breakthroughs

    Play Episode Listen Later Apr 1, 2025 18:32 Transcription Available


    What happens when you bring together experience leaders from healthcare and elite sports education? You discover powerful insights that transcend industries and reveal universal truths about creating exceptional experiences.Meet Heather Brace, Chief People Officer at Intermountain Healthcare with its 68,000 employees across six states, and Mike Milliron, Chief Operating Officer at IMG Academy, the world-renowned training ground for elite athletes. Both leaders share a remarkable commitment to turning feedback into action. Our host, Jeannie Walters, had the privilege of interviewing them at the X4 conference hosted by Qualtrics in Salt Lake City in March of 2025. Their organizations have rejected traditional annual surveys in favor of frequent, targeted listening programs that capture real-time sentiment. As Heather explains, "What does an employee remember? Probably what happened in the last 30 days." Both have created what they call "closed-loop" feedback systems where they not only collect insights but transparently communicate the actions they'll take as a result.The most compelling revelation? Their data shows that employee engagement hinges on surprisingly simple human elements. At Intermountain Healthcare, they discovered that employees who stay past the four-year mark typically remain for ten years or more. This insight drove them to map the complete employee journey, identifying critical moments where intervention could improve retention.Meanwhile, IMG Academy has developed highly personalized approaches that align students, parents and staff around individualized development plans. As Mike powerfully states, "We've found you can do more damage than good if you ask for insights and then just sit on it."Ready to transform your organization's approach to experience? Listen now and discover how these leaders have built cultures where feedback drives meaningful change, accountability matters, and experiences are designed around authentic human needs.Follow Heather Brace on LinkedIn: https://www.linkedin.com/in/heather-brace/Follow Mike Milliron on LinkedIn: https://www.linkedin.com/in/mike-milliron-6a234713/Resources Mentioned:Qualtrics -- https://www.qualtrics.com/Experience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Event Planning and CX

    Play Episode Listen Later Mar 25, 2025 18:54 Transcription Available


    The magic of attending a truly exceptional event stays with us long after we've returned home. What makes some events so memorable while others fade quickly from memory? In this episode, we tackle a listener question about customer experience best practices for event planners seeking to create standout experiences.Drawing from her extensive experience as both keynote speaker and attendee, Jeannie walks through practical recommendations that can elevate any event, regardless of size or budget. We start with seemingly small touches that make significant impacts - from double-sided name tags that don't flip around to clear wayfinding that helps attendees navigate unfamiliar venues confidently. These foundational elements create a sense of care and competence that permeates the entire experience.Beyond logistics, we explore how thoughtful programming, personalized communications, and intentionally curated networking opportunities build meaningful connections between participants. We emphasize the importance of inclusivity through accessibility accommodations, dietary options, and creating sensory-friendly spaces where introverts and others can recharge. Looking toward the future, we imagine how artificial intelligence might transform events through personalized agendas while preserving space for those serendipitous hallway conversations that often become highlights of in-person gatherings.Have you experienced an event that completely exceeded your expectations? Or perhaps you're planning one yourself? Want to create an unforgettable event experience? Let's make it happen! Jeannie Walters brings real-world customer experience insights, engaging storytelling, and actionable strategies to help your audience think differently about CX. Whether it's a keynote, workshop, or panel discussion, we'd love to help make your event stand out. Visit ExperienceInvestigators.com to learn more and to book Jeannie for your next event!Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Build Your CX Scorecard

    Play Episode Listen Later Mar 18, 2025 18:37 Transcription Available


    Customer support leaders are often trapped in a cycle of "number narration" - reporting metrics without connecting them to organizational value. In this insightful episode addressing a listener's question about reporting as a new support leader, Jeannie dives into how to transform your customer support metrics into meaningful business impact stories.The key isn't just tracking first response time, resolution rates, or customer satisfaction scores - it's understanding why these metrics matter and how they directly contribute to retention, revenue, and organizational success. When leadership doesn't see this connection, customer experience initiatives become vulnerable to cost-cutting measures despite their crucial role in protecting brand reputation and driving business growth.Whether you're new to leading a support team or looking to more effectively communicate your department's value, this episode provides actionable guidance for building meaningful scorecards that balance performance tracking with strategic business alignment. Ready to stop being a number narrator and start showing real business impact? This episode will show you how.Resources Mentioned:CX Success Statement Workbook -- https://bit.ly/cx-success-workbookTake the CXI Compass™ assessment -- http://cxicompass.comRegister for our webinar: What The C-Suite Needs to Know -- https://bit.ly/CXNeedToKnowExperience Investigators Website -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - March 2025

    Play Episode Listen Later Mar 11, 2025 29:09 Transcription Available


    Healthcare and customer experience have more in common than you might think. Brian Carlson, VP of Patient Experience at Vanderbilt University Medical Center, joins Jeannie Walters for a CX Pulse Check to explore these fascinating parallels that are reshaping how we think about caring for patients.In this episode, they discuss:A patient satisfaction scoring storyline that provoked strong reactions on HBO's new medical drama "The Pit"Lush's bold decision to abandon social media platforms, discovering surprising connections to how healthcare has traditionally built communitiesModern healthcare designs that must consider patients, families, staff, and operational functionality simultaneouslyDespite the challenges facing healthcare, Brian's powerful reminder resonates throughout our conversation: "We do far more right than we do wrong." Healthcare professionals perform life-saving, transformative work every day, often in difficult circumstances. The evolution of patient experience isn't about criticizing what's wrong but enhancing the incredible care already happening.Ready to bridge customer and patient experience in your organization? Connect with Brian on LinkedIn to follow his insights, and explore our resources at experienceinvestigators.com to support your experience journey.About Brian Carlson:Brian Carlson has over 20 years of experience in large academic health systems and private group practices. He is currently the Vice President of Patient Experience at Vanderbilt University Medical Center (VUMC) (http://www.vanderbilthealth.org), where he has significantly improved patient experience and operational efficiency since 2007.Brian has a proven track record of driving financial and operational success. At VUMC, he enhanced the patient experience percentile rank and developed programs to boost workforce culture and patient engagement. Previously, he served as CEO/COO of Olean Medical Group and Practice Manager for Obstetrics & Gynecology at Northwestern Medical Faculty Foundation.He holds dual master's degrees in Health Services Administration and Business Administration from Xavier University and a Bachelor of Arts in Psychology from Wittenberg University.Follow Brian on...LinkedIn: https://www.linkedin.com/in/brianrcarlson-nashvilleArticles Mentioned:Press Ganey CMO on 'The Pitt': Doctor Report Cards Are Really About Systems (Newsweek) -- https://www.newsweek.com/press-ganey-cmo-pitt-doctor-report-cards-are-really-about-systems-2029009What Lush learned from three years of being mostly offline (Marketing Brew) -- https://www.marketingbrew.com/stories/2025/02/24/lush-anti-social-media-strategyAI-driven research uncovers how physician media choice shapes online patient experience (Nevada Today) -- https://www.unr.edu/nevada-today/news/2025/ai-physician-communicationResources Mentioned:Take the CXI Compass™ assessment -- http://cxicompass.comExperience Investigators Website -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    What Do Customers Want?

    Play Episode Listen Later Mar 4, 2025 14:45 Transcription Available


    Ready to take your customer experience to the next level? In this episode, we dive deep into the essentials of establishing a proactive feedback strategy that not only gathers insights from customers but also transforms those insights into meaningful actions. Jeannie Walters shares her expertise on the significance of understanding customer sentiment and how to strategically implement feedback to enhance business results.We explore the common pitfalls companies face when they collect data without a cohesive strategy.  Furthermore, we discuss the necessity of a robust feedback loop, where organizations not only analyze customer behaviors but actively inform customers about changes being made based on their input. Trust is essential in fostering a customer-centric culture, and knowing how to close that loop can turn casual customers into loyal advocates. Are you ready to learn how to refine your customer experience strategy? Tune in for actionable insights that can help you strengthen relationships with your customers, turn insights into actions, and truly understand what your customers are telling you.Resources Mentioned:Take the CXI Compass™ assessment -- cxicompass.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Get the CX Executive Role

    Play Episode Listen Later Feb 25, 2025 13:38 Transcription Available


    Ready to elevate your customer experience game as a leader? In this engaging episode, we explore the pivotal questions every aspiring CX professional should ask during executive interviews. Jeannie shares practical advice on evaluating success metrics beyond traditional feedback loops, and the importance of resource allocation to drive effective strategy. Listeners will uncover strategies for assessing an organization's commitment to customer experience, from cultural fit to the resources available for successful execution. Whether you're a seasoned CX leader or looking to break into leadership, this episode is packed with actionable insights that will prepare you for success. Tune in to discover how to turn customer experience discussions into impactful actions and position yourself as a leader who can drive sustainable customer-centric initiatives.Resources Mentioned:Take the CXI® Compass assessment -- http://cxicompass.com/Experience Investigators Website -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Storytelling to Connect with Customers

    Play Episode Listen Later Feb 18, 2025 15:30 Transcription Available


    Unlock the potential of storytelling to revolutionize your brand's customer experience. Imagine creating not just a transaction but a true emotional bond with your audience. Join us as we dissect how storytelling transcends raw data and features, transforming them into authentic, relatable narratives. You'll discover how campaigns like Dove's Real Beauty can serve as a powerful blueprint for forming genuine connections. We promise you'll walk away with actionable insights on how to make your brand's story resonate deeply, encouraging customers to see themselves in your journey and inspiring them to take their next step with you.But storytelling isn't just for customers—it's a dynamic tool for engaging leaders and teams within your organization as well. This episode offers a glimpse into how storytelling can dismantle silos and foster a culture of connection and success at every level. We'll discuss strategies for using stories to bridge the emotional gap in B2B settings and illustrate potential outcomes that lead to smarter decision-making.Resources Mentioned:Sign up for the Weekly Win -- experienceinvestigators.com/newsletter/Get our Customer Journey Storyboarding Template -- bit.ly/journey-storyboardTake the CXI® Compass assessment -- cxicompass.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - February 2025

    Play Episode Listen Later Feb 11, 2025 31:40 Transcription Available


    It's time for another CX Pulse Check. We're thrilled to have Dr. Amy Climer, a leading expert in creativity and innovation, sharing her insights. Together, we explore tech advancements that are transforming customer experiences and creating new challenges. We look at how we can navigate the fine line between innovation and distraction as technology evolves, offering a fresh perspective on capturing consumer attention amidst fragmented media consumption. We also delve into the intricacies of consumer data privacy, considering AI as a tool for empowering consumers to manage their data. Tune in for a thought-provoking exploration of the trends redefining commerce and community today.About Dr. Amy Climer:Dr. Amy Climer is a speaker, trainer, and coach who teaches teams how to innovate on demand. She developed the Deliberate Creative™ Team Scale to help teams understand how to increase their creativity. She hosts The Deliberate Creative™ podcast and she is the designer of Climer Cards, a creativity and teambuilding tool. Amy has a Ph.D. in Leadership and Change.Check out Amy's new book, Deliberate Creative Teams, at https://climerconsulting.com/book/.Follow Amy on...Facebook: https://www.facebook.com/climerconsulting LinkedIn: https://www.linkedin.com/in/amyclimer/ X/Twitter: https://twitter.com/amyclimer Instagram: https://www.instagram.com/amyclimer/ Articles Mentioned:Turning Screen Time Into Seamless, Personalized Shopping: The Future of in-Car Commerce (PYMNTS) -- https://www.pymnts.com/connectedeconomy/2025/turning-screen-time-into-seamless-personalized-shopping-the-future-of-in-car-commerce/Your Next Apartment Rental May Also Be a Marketing Campaign (The Wall Street Journal) -- https://www.wsj.com/articles/your-next-apartment-rental-may-also-be-a-marketing-campaign-cdfa339fConsumer Loyalty 2025: Why Data Transparency Matters More Than Discounts (Ad Age) -- https://adage.com/article/opinion/consumer-loyalty-2025-why-data-transparency-matters-more-discounts/2599816Resources Mentioned:Take the CXI® Compass assessment -- CXICompass.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Commodities and Customer Experience

    Play Episode Listen Later Feb 4, 2025 14:41 Transcription Available


    What if your commoditized product could command premium pricing and cultivate a loyal customer community? That's exactly what we explore in this episode, as we unlock the secrets of customer experience (CX) as a transformative strategy, even for products as seemingly interchangeable as sugar and coffee beans. We highlight the pivotal role of CX in brand differentiation and perceived value enhancement. With compelling examples, we demonstrate how companies can leverage CX to stand out and thrive.Join Jeannie Walters as we unpack real-world success stories and provide actionable insights for turning commoditized products into beloved brands. From the power of word-of-mouth referrals to creating standout experiences, we delve into how strategic CX investments can lead to remarkable growth and customer loyalty. Whether you're selling coffee beans or outdoor gear, this episode offers valuable lessons on how to elevate your brand through the full spectrum of customer experience.Resources Mentioned:Take the CXI® Compass assessment -- CXICompass.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Inclusive Communications and Training

    Play Episode Listen Later Jan 28, 2025 14:31 Transcription Available


    What if your training methods could bridge cultural divides and turn challenges into opportunities for growth? Join me, Jeannie Walters, as we unravel the complexities of creating an inclusive and accessible customer experience that caters to the diverse needs of your team. This episode contains insights into overcoming literacy and tech barriers with empathy, transforming potential roadblocks into pathways for success. We'll explore the power of visual aids, adaptable communication methods, and the recognition of individual learning styles to craft an environment where every team member feels valued and empowered.Throughout our discussion, we'll delve into practical strategies to ensure your training programs and SOPs resonate across cultural and linguistic backgrounds. By embracing the unique challenges of each team member, we can design initiatives that not only acknowledge diverse viewpoints but also harness them to enhance customer experiences. Whether you're developing new procedures or refining existing ones, discover actionable steps that turn ideas into impactful actions, paving the way for an inclusive workplace culture that thrives on diversity and shared success.Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - January 2025

    Play Episode Listen Later Jan 21, 2025 29:24 Transcription Available


    It's time for the first CX Pulse Check of 2025. Special guest co-host Andrew Carothers, CCXP, joins Jeannie Walters to discuss the evolving landscape of customer experience in 2025, highlighting innovative strategies by companies like AT&T and Samsung alongside challenges posed by automation, as seen in the Waymo incident. The discussion emphasizes the need for empathy, proactive engagement, and a comprehensive understanding of customer journeys to foster loyalty in a competitive market. Through fascinating examples and anecdotes, they highlight how blending digital tools with the human touch is crucial in orchestrating a seamless and superior customer experience.About Andrew Carothers, CCXP:Andrew Carothers, CCXP, is a Customer Experience executive known for developing innovative CX strategies that grow revenue, increase renewal rates, and expedite customer adoption. A founding member of Cisco System's CX function, he helped build the function with a focus on digital experience and partners. He's a 12-time International Customer Experience award winner, frequently writes and speaks on CX topics, and co-authored The Publicity Handbook (McGraw Hill), a Fortune Book Club selection. He currently serves as a member of the Board of Advisors for the University of San Francisco's School of Management Strategic Artificial Intelligence program and as a judge for US and international CX competitions.Follow Andrew on...LinkedIn: https://www.linkedin.com/in/andrew-carothers/Articles Mentioned:AT&T Says It Will Now Credit You for Outages and Long Customer Service Wait Times (Gizmodo) -- https://gizmodo.com/att-says-it-will-now-credit-you-for-outages-and-long-customer-service-wait-times-2000547491Samsung's smart fridges will use AI to suggest groceries to buy on Instacart (The Verge) -- https://www.theverge.com/2025/1/2/24334411/samsung-instacart-smart-fridge-partnershipLA man nearly misses flight as self-driving Waymo taxi drives around parking lot in circles (CBS News) -- https://www.cbsnews.com/losangeles/news/la-man-nearly-misses-flight-as-self-driving-waymo-taxi-drives-around-parking-lot-in-circles/Resources Mentioned:Take the CXI® Compass assessment -- CXICompass.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Wins from 100 Episodes

    Play Episode Listen Later Jan 14, 2025 12:57 Transcription Available


    Discover the secrets to transforming customer experience from a mere concept into an actionable strategy that propels business success. In our landmark 100th episode of the Experience Action Podcast, I'm thrilled to share the pivotal elements of mindset, strategy, and discipline that can significantly enhance your organization's customer journey. Together, we'll explore how understanding your customer experience landscape and crafting clear mission statements can align your strategies with organizational objectives. By investing in innovation and recognizing the strategic importance of customer experience, we can elevate it to the forefront of business initiatives, driving not only success but fostering a better world by alleviating customer frustrations.This milestone is a celebration of YOU—our amazing listeners—who inspire this mission every day. Let's keep setting bold goals, celebrating wins, and empowering CX leaders everywhere to make a lasting impact. Tune in to take the next step in driving success for your customers, your organization, and beyond!Episodes Mentioned:First 100 Days as a CX Leader (Episode 84)Must-Haves for Success CX Programs (Episode 65)Customer Experience (CX) Examples in Evolving Industries (Episode 12)Setting Clear and Actionable Customer Experience Goals (Episode 72)Management or CX Consulting? (Episode 75)Cross-Functional Communication (Episode 74)Resources Mentioned:Experience Investigators Learning Center -- experienceinvestigators.comCX Mission Statement Workbook -- bit.ly/cx-mission-workbookCX Success Statement Workbook -- bit.ly/cx-success-workbookWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    5 Year-End Reflection Questions

    Play Episode Listen Later Dec 17, 2024 13:34 Transcription Available


    What if you could transform your customer experience strategy to drive tangible business results, like increased revenue and reduced expenses? In this milestone 99th episode of the Experience Action Podcast, we wrap up the year by reflecting on the successes and lessons learned in customer experience. Together, we'll explore five critical questions that will help you evaluate your priorities and achievements this past year. Join Jeannie Walters as we delve into positive customer feedback and uncover stories that can inform us of where future investments should lie. This is your chance to connect the dots between customer experience efforts and real business outcomes, ensuring that your initiatives are both meaningful and beneficial to your bottom line.Use the insights and questions shared as tools for both reflection and proactive action. Let's prepare for an impactful 2025 by celebrating our successes and identifying areas for growth. Thank you for your dedication to your customers, and here's to a joyous holiday season and a Happy New Year!Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Misaligned Customer Expectations

    Play Episode Listen Later Dec 10, 2024 11:14 Transcription Available


    What if you could transform customer dissatisfaction into a golden opportunity for building trust and loyalty? Join me, Jeannie Walters, on this episode of the Experience Action Podcast, where we explore the art of managing customer expectations and strategies for when reality doesn't quite meet those expectations. We'll discuss how acknowledging and empathizing with your customers can be a game-changer, offering practical communication techniques to bridge gaps and mitigate disappointment. Discover the importance of transparency and honesty, and learn how offering alternatives—even suggesting competitors—can surprisingly strengthen your customer relationships and build unparalleled trust.Together, we can transform ideas into actionable strategies that elevate your customer experience. Subscribe now and let's embark on this journey to turn challenges into opportunities for excellence.Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - December 2024

    Play Episode Listen Later Dec 3, 2024 32:19 Transcription Available


    It's the last CX Pulse Check of 2024! Discover how AI is reshaping the marketing landscape alongside our special guest co-host Andy Crestodina. First, we unravel the secrets behind Taco Bell and KFC's AI-driven marketing success, which not only boosts sales but also enhances personalized communication. However, the episode also offers a reality check for smaller businesses considering AI adoption.We then spotlight the burgeoning trend of transparency in technology. The conversation parallels AI disclosure with privacy laws, highlighting how this shift could foster trust. The discussion takes a thought-provoking turn as we question AI's capacity for empathy, pondering whether AI can deliver more meaningful experiences than humans.Our exploration extends into the educational arena, where AI is both a boon and a challenge. AI can enhance learning but also presents obstacles to foundational skill development. We emphasize the vital balance between embracing AI's efficiency and nurturing essential human skills and relationships.About Andy Crestodina:Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago.Over the past 24 years, Andy's provided guidance to 1000+ businesses. He's written hundreds of articles on content strategy, SEO, GA4, AI and visitor psychology. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.Top 10 Online Marketing Experts, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 25 Content Marketers, Express Writers/BuzzsumoTop 10 Social Media Influencers, Social Media ExplorerFollow Andy and Orbit Media on...LinkedIn: http://www.linkedin.com/in/andycrestodina/LinkedIn: https://www.linkedin.com/company/orbit-media-studios-inc./Facebook: https://www.facebook.com/orbitmediastudiosTwitter/X: https://twitter.com/crestodinaTwitter/X: https://twitter.com/orbiteersYouTube: https://www.youtube.com/OrbitmediaArticles Mentioned:Taco Bell and KFC's Owner Says AI-Driven Marketing Is Boosting Purchases (The Wall Street Journal) -- https://www.wsj.com/articles/taco-bell-and-kfcs-owner-says-ai-driven-marketing-is-boosting-purchases-ab3a5f36Retailers confront trust issues as generative AI becomes commonplace (CX Dive) -- https://www.customerexperiencedive.com/news/retail-customer-trust-generative-bain-e-commerce/733018/Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Mission and Vision in CX Strategy

    Play Episode Listen Later Nov 19, 2024 13:28 Transcription Available


    If you have an organizational mission statement, do you need an organizational vision statement? What about a customer experience mission statement or a customer experience strategy statement? Craft a customer experience (CX) mission that truly aligns with your organization's vision and mission and puts a focus on the customer! In this episode, Jeannie Walters shares her insights on transforming organizational goals into actionable CX strategies. Hear how to develop a compelling CX mission statement that not only guides employees but also ensures consistent and exceptional customer interactions. Discover how to set measurable goals to assess the success of your CX initiatives, focusing on key metrics like customer retention, referrals, and satisfaction rates.Together, let's turn your CX aspirations into impactful, strategic actions that deliver meaningful results.Resources Mentioned:Learn more about CXI Flight School™ -- cxiflightschool.comCX Mission Statement Workbook -- bit.ly/cx-mission-workbookCX Success Statement Workbook -- bit.ly/cx-success-workbookExperience Investigators Learning Center -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Turning Negative Feedback Into Actionable Insights

    Play Episode Listen Later Nov 12, 2024 13:27 Transcription Available


    What if you could turn every customer complaint into a stepping stone for innovation? In this episode, we explore the untapped potential of negative feedback to revolutionize your business. Discover how reframing customer complaints can enhance relationships and uncover opportunities for growth. We'll explore some strategies to categorize and analyze feedback, allowing you to pinpoint root causes and prioritize improvements.Embracing negative feedback isn't just beneficial; it's transformative. By fostering a culture of open communication, businesses can achieve significant improvements for both employees and customers. Join us as we delve into understanding customer emotions and identifying friction points, ultimately aligning feedback with organizational goals for an enhanced customer experience. This isn't just about damage control; it's about creating a win-win-win scenario for everyone involved. As Jeannie Walters shares her insights, we're eager to hear how you'll implement these strategies and invite you to continue this journey with us, turning what might seem like setbacks into strategic advantages.Resources Mentioned:Experience Investigators Learning Center -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - November 2024

    Play Episode Listen Later Nov 5, 2024 38:37 Transcription Available


    Tune in to this CX Pulse Check as we uncover the vital role of communication in driving customer experience transformation. Tamsen Webster, founder of the Message Design Institute, sits down with Jeannie Walters to reveal how communication missteps often hinder change, drawing insights from Tamsen's latest book. Through examples across industries, they highlight proactive messaging strategies that build trust, even amid challenges like credit card fraud, and explore how acknowledging customers' past interactions can lead to a more connected and resilient experience.The discussion also covers balancing communication frequency to avoid alert fatigue and illustrates how vague communications, like hidden banking fees, can frustrate customers. Discover how aligning employee and customer experiences—starting with frontline involvement—can make change implementation smoother and align with organizational values. Wrapping up with the power of a customer-centered culture in crisis management, this episode promises actionable insights to elevate your communication strategy in customer experience.About Tamsen Webster, MA, MBA, Founder at the Message Design Institute:Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.Follow Tamsen on...LinkedInX/TwitterFacebookInstagramYouTubeArticles Mentioned:i2c Inc. and PYMNTS Survey Reveals Consumer Expectations for How Banks Respond to Credit Card Fraud (Business Wire)How The Vitamin Shoppe builds flexible customer experiences (CX Dive)How Businesses Can Cultivate a Customer-Centric Culture During Natural Disasters (socPub)Attributes—not skills—determine whether you ‘cut it' or not (McKinsey & Company)Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Break Down The Silos - or Not?

    Play Episode Listen Later Oct 29, 2024 12:13 Transcription Available


    Breaking down silos while maintaining specialization isn't just a buzzword—it's a necessity for a seamless customer experience. But how can companies, especially within tightly regulated industries like financial services, balance the need for specific expertise with the demand for a unified customer journey? In this episode, an insightful listener question sets the stage for a compelling exploration of cross-functional collaboration. We'll navigate the tension between specialization and an aligned customer vision, revealing how cultural commitment and strategic communication can transform fragmented operations into a cohesive brand experience.Whether adapting marketing strategies or wrestling with supply chain challenges, tune in to hear some strategies to build customer trust and deliver a seamless interaction that transcends departmental boundaries. Let's turn the dream of a consistent and compelling customer journey into a reality.Resources Mentioned:CX Charter Guidebook -- https://bit.ly/cxcharterExperience Investigators Learning Center -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Get B2B Partners Aligned with CX

    Play Episode Listen Later Oct 22, 2024 9:00 Transcription Available


    What if aligning your vision with your retail partners could transform your B2B customer experience strategy? In this episode of Experience Action Podcast, we explore how B2B suppliers can effectively engage retail partner staff to ensure a seamless customer experience that resonates with everyone involved. Through transparent communication and targeted training, Jeannie uncovers actionable strategies that go beyond traditional sales tactics, emphasizing the value of shared goals and mutual success. Both parties can elevate their operations and achieve better business outcomes.Whether you're a seasoned B2B supplier or new to the game, this episode provides valuable lessons on fostering robust partnerships that prioritize exceptional customer service. Tune in and discover how to elevate your network and drive success across the board.Resources Mentioned:Experience Investigators Learning Center -- experienceinvestigators.comThe CX Value Chain [LinkedIn Learning Course] -- bit.ly/lilcxvalueCX Operations [LinkedIn Learning Course] – bit.ly/lilcxopsWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Prioritize the Right Things

    Play Episode Listen Later Oct 15, 2024 17:05 Transcription Available


    Ever felt like you're juggling too many priorities and not making the impact you desire? Discover how small teams can master the art of prioritizing impact within the customer experience realm. In this episode, Jeannie Walters guides you through strategies to define clear organizational outcomes and align your efforts with those critical goals. By identifying the root causes of customer issues, like unfulfilled promises affecting contract renewals, we can make more informed decisions that benefit both the organization and its customers. Uncover the power of a solid customer experience strategy success statement that clarifies what success truly looks like and where your investments will yield the highest returns.Transform your approach to customer experience by finding new strategies to create meaningful interactions that elevate customer value and align with your organizational priorities.Resources Mentioned:Experience Investigators Learning Center -- experienceinvestigators.comCX Success Statement Workbook -- bit.ly/cx-success-workbookTake the CXI® Compass assessment -- CXICompass.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - October 2024

    Play Episode Listen Later Oct 8, 2024 31:59 Transcription Available


    This is your October CX Pulse Check. Once a month, we check in to find out what's happening in the world of customer experience and discuss ideas and insights customer experience leaders can learn from.In this episode, Jeannie Walters is joined by special co-host Rohit Bhargava, Founder & Chief Trend Curator at Non-Obvious Company. We dissect the evolving retail landscape and examine why major players like Walmart are pushing holiday shopping earlier each year. We also delve into language tactics businesses employ, such as using terms like "inflation-free options" to entice shoppers.Exploring beyond the aisles, we touch on how technology is redefining the art world and reshaping luxury preferences. We also have fun comparing everyday items like the cult-favorite Scrub Daddy to traditional brands, showing how consumer culture influences even the most mundane products. The conversation expands to the power of understanding people and media narratives, with discussions on trends like "FridgeScaping" and viral challenges.About Rohit Bhargava:Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the 3-time Wall Street Journal and USA Today bestselling author of ten books and is widely considered one of the most entertaining and original speakers on trends, innovation and marketing in the world. Rohit has been invited to deliver “non-boring” keynotes and workshops in 32 countries around the world to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Prior to becoming an entrepreneur and founding the Non-Obvious Company and Ideapress Publishing, he spent 15 years leading marketing strategy at Ogilvy and Leo Burnett where he advised global brands on human behavior, marketing and storytelling. Outside his speaking and consulting, Rohit has taught persuasive speaking and global marketing as an adjunct professor at Georgetown University, is frequently quoted in the global media and writes a monthly column on non-obvious ideas for Inc magazine. Rohit lives in the Washington DC area with his wife and is a proud dad of two boys. He loves the Olympics (he's been to five!) and actively hates cauliflower.Follow Rohit on...LinkedIn: https://www.linkedin.com/in/rohitbhargavaX/Twitter: https://twitter.com/rohitbhargavaFacebook: https://www.facebook.com/rohitmarketingauthorArticles Mentioned:Walmart kicks holiday season off early (Retail Customer Experience)The Art Market Is Tanking. Sotheby's Has Even Bigger Problems. (The Wall Street Journal)The Scrub Daddy Sponge Has a Cult Following. But Is It Better Than This Wirecutter Favorite? (The New York Times: Wirecutter)Fridgescaping is everywhere. But is it safe? (The Washington Post)Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Small Business CX Advantages

    Play Episode Listen Later Oct 1, 2024 12:23 Transcription Available


    Ever wondered how small businesses can outshine their larger counterparts in customer experience? Hear how journey mapping can transform every touchpoint and why eliminating barriers is crucial to delivering a seamless customer experience. Real-life success stories from companies like Zappos and a local pharmacy illustrate the power of proactive customer care and community building in fostering loyalty and setting your small business apart from the rest.Join us for an insightful discussion that turns customer experience challenges into opportunities for growth and success.Resources Mentioned:National Small Business Association -- nsba.net/Customer Journey Mapping Workbook -- bit.ly/cjmworkbookCX Mission Statement Workbook -- bit.ly/cx-mission-workbookCX Success Statement Workbook -- bit.ly/cx-success-workbookExperience Investigators Learning Center -- experienceinvestigators.comLearn more about CXI Ground School™ -- cxigroundschool.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Insights from Overwhelming Data

    Play Episode Listen Later Sep 24, 2024 11:39 Transcription Available


    What if your customer data could be the key to transforming your business? Join Jeannie Walters as we explore ways to turn overwhelming data into actionable insights. This episode starts with examining your approach to customer data, setting clear objectives like improving customer retention to make your data analysis meaningful and targeted. We tackle the challenge of data silos by exploring Customer Data Platforms (CDPs) such as Telium and Adobe Experience Platform to centralize your data. With your data in one place, discover how AI and machine learning tools like IBM Watson and Salesforce Einstein can reveal patterns and insights that drive business success.But that's not all—this episode is packed with resources to propel your customer experience strategy to new heights. Tune in and redefine your customer experience strategy today!Resources Mentioned:Experience Investigators Learning Center -- experienceinvestigators.comLearn more about CXI Ground School™ -- cxigroundschool.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    First 100 Days as a CX Leader

    Play Episode Listen Later Sep 17, 2024 15:12 Transcription Available


    Do you want to make a lasting impact in your first 100 days as a customer experience leader? Discover how to navigate your new role effectively with actionable insights from Jeannie Walters in this episode of the Experience Action Podcast. Hear strategies to help you understand your organization's unique CX landscape, from identifying quick wins to building long-term visions that align with your company's mission and values.Tune in as we uncover approaches for successful CX leadership, including the importance of stakeholder perspectives and using tools like journey maps to pinpoint areas for immediate improvement. Jeannie emphasizes the necessity of proving ROI and fostering a culture of continuous CX improvement. This episode is a treasure trove of practical advice for new CX leaders eager to make their mark and champion the importance of customer experience within their organizations. Listen now to start turning your CX ideas into impactful actions!Resources Mentioned:Experience Investigators Learning Center -- experienceinvestigators.comCX Mission Statement Workbook -- bit.ly/cx-mission-workbookCX Success Statement Workbook -- bit.ly/cx-success-workbookCX Charter Guidebook -- bit.ly/cxcharterWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - September 2024

    Play Episode Listen Later Sep 10, 2024 27:02 Transcription Available


    This is your September CX Pulse Check. Once a month, we check in with news and current events to find out what's happening in the world of customer experience and discuss ideas and insights that we can learn from as CX leaders. Ever wondered how a company with a loyal customer base could fumble a major app redesign? Get ready to discover the profound impacts of customer feedback – or the lack thereof – as Jeannie Walters and special co-host Karen Lynch, Head of Content at Greenbook, dissect a recent case that saw Sonos face significant backlash. The episode discusses valuable lessons for businesses on the importance of avoiding organizational silos and integrating customer insights consistently.Next, we shift our focus to a seemingly mundane but crucial aspect of branding strategy: grammar and consistency. We discuss the need for clear and effective communication strategies, particularly during product rollouts. In a timely twist, we tackle the grammatical intricacies of Kamala Harris's name in the context of the 2024 election, illustrating how these details can impact clarity and user experience.Lastly, we venture into the evolving world of furniture shopping, where technological advancements like augmented reality tools have disrupted how consumers visualize and purchase furniture.Join us for a holistic exploration of how listening, communication, and technology are reshaping customer experiences and stay tuned for our next CX Pulse Check episode!About Karen Lynch, Head Of Content at Greenbook:Karen grew up in the research industry. Before joining Greenbook (https://www.greenbook.org/), she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.Follow Karen on...LinkedIn: https://www.linkedin.com/in/karenmlynch/Articles Mentioned:Sonos App Redesign Fail: Customer Outrage and Falling Stock Prices (CMSWire) -- https://www.cmswire.com/customer-experience/sonos-app-redesign-fail-customer-outrage-and-falling-stock-prices/Harris' or Harris's? Apostrophe row divides grammar nerds (The Guardian) -- https://www.theguardian.com/science/article/2024/aug/14/kamala-harris-or-harriss-apostrophe-row-grammar-nerdsCustomer Journey Insights from 2024 Furniture Shopping Trends Study (Home Furnishings Association) -- https://myhfa.org/customer-journey-insights-from-2024-furniture-shopping-trends-study/Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Synergy with CX, EX, UX

    Play Episode Listen Later Sep 3, 2024 17:08 Transcription Available


    Ever wondered how the intricacies of customer, employee, and user experiences are woven together to create a seamless shopping journey? On this episode of Experience Action, we unpack the delicate balance between CX, EX, and UX, demonstrating how each element influences the other and ultimately shapes your brand's success. We'll dive into the essence of customer experience, every interaction from the first point of contact to fostering long-term loyalty. The focus then shifts to employee experience, emphasizing the need for a supportive environment that boosts productivity and retention. We also touch on user experience and its role in ensuring that products are both usable and satisfying.Get ready to explore the strategic pathways to crafting an exceptional customer experience with actionable insights from service blueprinting to technology integration. Discover how to identify and alleviate customer pain points, enhance employee tools and processes, and ensure that technological solutions support smooth interactions. You'll also hear about the importance of aligning teams and thinking proactively to maintain synergy, as exemplified by leaders like Peter. By fostering collaboration and empowering teams, you'll learn to not only meet but exceed customer expectations, driving higher satisfaction and better referrals. Join us for a compelling discussion on elevating your organization's customer-centric strategies.Resources Mentioned:Customer​​ Service Blueprinting [LinkedIn Learning Course] -- bit.ly/lilblueprintExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Countdown to CX Day

    Play Episode Listen Later Aug 27, 2024 12:26 Transcription Available


    How can you celebrate CX Day on a limited budget and with a small team? Tune in to hear some ideas for acknowledging your organization's unsung heroes and making this special day truly meaningful. Join Jeannie Walters as she shares innovative and heartfelt ways to celebrate the outstanding work of customer experience professionals, from promoting their efforts in internal communications to surprising them with small tokens of appreciation.Explore the power of storytelling. By sharing such impactful customer stories, you can humanize your customer experience strategy and underscore your organization's core values. Whether it's hosting virtual panels, organizing fireside chats, or simply treating your team to lunch, discover countless ways to make CX Day unforgettable and shine a spotlight on the dedication of CX professionals worldwide.Join the 2024 CX Day global celebration on Tuesday, October 1st. (https://www.cxpaglobal.org/get-involved/cxday)Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Turning Negative Touchpoints into Positive Ones

    Play Episode Play 54 sec Highlight Listen Later Aug 20, 2024 12:12 Transcription Available


    Can sending an invoice actually enhance your customer relationship? Hear how to transform routine tasks into positive touchpoints and memorable experiences. In this episode, Jeannie Walters tackles the often-overlooked touchpoints like invoicing, providing three actionable strategies to infuse positivity and alignment with your brand's promise into these interactions. Whether you're managing a multinational enterprise or a small business, the insights shared will help you ensure that even the most mundane tasks reflect the exceptional service you aim to deliver.By focusing on the tone and approach, Jeannie explains how you can turn necessary yet often neglected or negative interactions into opportunities for reinforcing customer loyalty. Listen in to hear how to keep your customer experience consistent and positive from start to finish, guaranteeing that every interaction, no matter how routine, leaves your customers feeling valued and satisfied. Don't miss these valuable tips that can help you enhance customer satisfaction and foster lasting loyalty.Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    So Many Improvements! Where to Start?

    Play Episode Listen Later Aug 13, 2024 12:21 Transcription Available


    How do you prioritize customer experience improvements in a way that truly makes an impact? Discover the answer as an insightful question from Allison Shapira (www.linkedin.com/in/allisonshapira/) sets the stage for an engaging exploration into aligning customer experience enhancements with your organization's core goals. By mapping out the customer journey, we uncover the pain points and opportunities that matter most, using a combination of customer feedback and operational data to guide our efforts. Hear how to define success with a customer experience mission statement and discover the power of thoughtful touchpoint improvements, such as more efficient invoicing processes.I'm reaching out to you—our dedicated listeners—to share your thoughts and questions about enhancing customer experiences. Your contributions are invaluable to our mission of making the world a better place by creating fewer ruined days for our customers. Leave a voicemail at askjeannie.vip and join us next week as we continue transforming ideas into actionable strategies.Resources Mentioned:CX Mission Statement Workbook -- https://bit.ly/cx-mission-workbookCX Success Statement Workbook -- https://bit.ly/cx-success-workbookCustomer Journey Mapping Workbook -- https://bit.ly/cjmworkbookExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - August 2024

    Play Episode Play 55 sec Highlight Listen Later Aug 6, 2024 28:15 Transcription Available


    Ready for another CX Pulse Check? Special Co-host David Avrin joins Jeannie Walters on Experience Action to highlight current events and innovations in customer experience (CX) and discuss their impact for CX leaders.What would our world look like if businesses prioritized protecting their service workers from abusive customers? First, we navigate a cultural revolution in Japan, where companies are redefining traditional norms to support their employees. We dive into how global demands for speed and convenience contribute to harsh behaviors, and Jeannie shares a personal story from an ER visit with her son, shedding light on the surprising gratitude service workers express for basic politeness—revealing much about our societal values.Ever wondered why your favorite childhood snacks just don't feel the same anymore? In this episode, we expose the frustrating realities of skimflation and shrinkflation, using the shrinking Bazooka gum as a stark example. From hidden fees to tipping expectations, we also discuss the transparency customers crave and how businesses can avoid short-term pitfalls for long-term gains. Lastly, we discuss parallels between Olympians and entrepreneurs. There's always an "audience" and "judges" to compete! This episode is packed with insights to help businesses create smoother, more satisfying customer experiences.About David Avrin:One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, (www.davidavrin.com) has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. David's insights have been featured on thousands of media outlets around the world. He is also the author of seven books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back), The Morning Huddle, and his newest book, Ridiculously Easy to Do Business With. Follow David on...LinkedIn: https://www.linkedin.com/in/davidavrin/Facebook: https://www.facebook.com/DavidAvrinFansInstagram: https://www.instagram.com/therealdavidavrinYouTube: https://www.youtube.com/channel/UCtH4DdaOhbturnA9OI80kPwArticles Mentioned:In Japan, Turning the Tables on Rude Customers (The New York Times)Chipotle customers were right — some restaurants were skimping, CEO says (CBS News)Parallels Between Olympians and Entrepreneurs (Medium)Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Getting Leaders to CARE about CX

    Play Episode Listen Later Jul 30, 2024 20:54 Transcription Available


    Want to turn your organization into a customer experience powerhouse? Join us on Experience Action as we unpack the secrets to making CX a top priority. Jeannie Walters shares her expert strategies, helping CX change agents like Sue to get their leadership teams genuinely invested in delivering exceptional customer experiences. From crafting a compelling CX mission statement to using storytelling to convey customer feedback, get actionable advice that will help transform you into an effective CX change agent.Discover the transformative power of empowering CX champions and starting small with pilot programs. Jeannie breaks down an inspiring success story from a logistics company's contact center, showing how a dedicated CX mission can elevate both employee interactions and customer satisfaction. With a focus on the importance of data in correlating service performance with customer sentiment, you'll hear about how to tie every effort back to business outcomes. Plus, explore the rich resources available at experienceinvestigators.com to further elevate your CX strategies.Resources Mentioned:CX Mission Statement Workbook -- bit.ly/cx-mission-workbookExperience Investigators Website -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Customer Service or Customer Experience

    Play Episode Listen Later Jul 23, 2024 18:50 Transcription Available


    Can understanding the difference between customer experience and customer service revolutionize your business strategy? Join me, Jeannie Walters, as we unpack this game-changing distinction and explore why it's so important to have both represented in your organizations in powerful ways. Every single business leader should absolutely care about customer service, but you'll hear why they should care about customer experience as well. We also delve into the critical role of cross-functional leadership in crafting seamless experiences, which ultimately lead to higher retention rates and increased sales.What can we learn from industry disruptors like Amazon and Uber about customer experience innovation? This episode sheds light on strategic approaches that drive growth and disruption, from making a compelling business case to leveraging emotional customer testimonials. Discover practical steps like forming a cross-functional CX team and utilizing tools such as the Customer Experience Strategy Success Statement to define and achieve success.Resources Mentioned:CX Success Strategy Statement Workbook -- bit.ly/cx-success-workbookCX Charter Guidebook -- bit.ly/cxcharterCustomer Journey Mapping Workbook -- bit.ly/cjmworkbookExperience Investigators Website -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    AI in the Employee Experience

    Play Episode Listen Later Jul 16, 2024 20:21 Transcription Available


    Ever wondered how artificial intelligence could reshape the way we work? Join us for an exciting conversation as Jeannie Walters answers a question from former Crack the Customer Code podcast partner and current friend Adam Toporek about the transformative power of AI on the employee experience. Gain insights into how AI can boost efficiency, sharpen decision-making, and foster personalized skill development. You'll hear stories about the good, the bad, and the ugly, as we navigate the potential for role displacement and the crucial need for leaders to focus on reskilling and upskilling their teams.We'll also dive into the ethical maze of AI integration, especially its impact on remote work environments. From concerns about surveillance and privacy to the irreplaceable value of human empathy in customer and employee interactions, listen in as we discuss strategies to support employees who may feel anxious about AI and automation, and how to create moments that make them feel truly valued. Packed with practical tips and forward-thinking strategies, this episode is a must-listen for anyone interested in the future of work.Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - July 2024

    Play Episode Listen Later Jul 9, 2024 28:38 Transcription Available


    We unravel how customer success principles are reshaping B2B industries on this CX Pulse Check edition of the Experience Action Podcast with Jeannie Walters and special co-host David Sakamoto. Dive into the fascinating world of AI in the fashion industry, where artificial intelligence is transforming design, marketing, and personalization. We'll illustrate the revolutionary impact of AI on revenue generation, supply chain optimization, and customer service using real-world examples that bridge fashion and other sectors.Curious about how AI can elevate customer engagement and productivity? We'll explore the immense potential of AI in leveraging vast data sources for digital engagement, enhancing chatbots, and providing predictive analytics—all while maintaining a genuine human touch. You'll also hear compelling stories from GitLab and the St. Regis Hotel about the power of core values like transparency and collaboration in fostering a cohesive organizational culture. Discover how aligning personal and company values can enrich work experiences and create stronger customer relationships.Don't miss this insightful conversation packed with actionable takeaways!About David Sakamoto:David Sakamoto brings deep passion and experience in leading customer experiences, developing teams, scaling businesses, and optimizing the delivery of products and services to deliver customer outcomes and propel revenue growth. He brings a unique background in customer success, sales, engineering, services (professional, managed, and support), and global operations. He led the global customer success organization at GitLab, scaling the business from $50M to over $650M quarterly run rate and supporting a successful IPO with a net dollar retention of over 152%. Before GitLab, David built and scaled the Americas Customer Success team at Cisco, managing a $2B book of business that included high/low touch, digital, and partner success. In prior roles at EVault and Cisco, David has also led development teams, cloud operations, and services (professional, managed, and support). Other experiences include CITTIO (early-stage startup), Genentech, Yahoo, and SGI. David holds a bachelor's degree in Industrial Engineering from California Polytechnic State University, San Luis Obispo.Follow David on...LinkedIn at linkedin.com/in/dsakamoto/X/Twitter at x.com/hapapowerInstagram at instagram.com/hapapower/Articles Mentioned:The State of AI in Fashion (Glossy) -- glossy.co/sponsored/the-state-of-ai-in-fashion/Customer Success Software Market looks to expand its size in Overseas Market (OpenPR) -- openpr.com/news/3546083/customer-success-software-market-looks-to-expand-its-sizeFocus on core values improves comp disability outcomes: Risk manager (Business Insurance) -- businessinsurance.com/article/20240507/NEWS06/912364304/Focus-on-core-values-improves-comp-disability-outcomes-Risk-managerResources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Cybersecurity and CX

    Play Episode Listen Later Jun 25, 2024 23:45 Transcription Available


    Can transparency and authenticity safeguard your customer relationships during a cybersecurity crisis? In this episode, Jeannie Walters shares vital insights into managing customer experience amid significant cybersecurity incidents. We'll explore the necessity of open, honest communication and how to maintain customer trust even when service disruptions occur. Hear about adapting Voice of the Customer surveys to gather meaningful feedback without directly addressing sensitive incidents, and understand the importance of segmenting these surveys to better manage various stages of the customer journey.But it doesn't stop there. Discover how strategic, proactive communication can make a world of difference, especially for high-value customers. From executive outreach to enhancing support channels and training staff in empathy—this episode is packed with actionable strategies to navigate and mitigate the impacts of cyber crises. Tune in for tips to turn a potential customer experience nightmare into an opportunity for strengthened loyalty and trust.Resources Mentioned:Learn more about CXI Flight School™ -- cxiflightschool.comExperience Investigators Website -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Management or CX Consulting?

    Play Episode Listen Later Jun 18, 2024 10:11 Transcription Available


    Why do so many businesses fail to connect their overall strategy with the customer experience they provide? Hear some key differences and intersections between customer experience consulting and management or strategy consulting in this eye-opening episode. Your host, Jeannie Walters, will break down how management consulting often zeroes in on broad business strategies and operational efficiencies, while customer experience consulting is all about enhancing those crucial customer interactions that drive business success. We'll explore tools like service blueprinting and dive deep into the strategic trade-offs that can directly impact customer retention and satisfaction, ultimately boosting your overall business performance.Your dedication to customer advocacy isn't just appreciated; it's crucial for driving your organization forward. We're grateful for your participation and engagement and eagerly await your next questions as we continue to refine our approach to making customer experience not just a priority but a cornerstone of your business success. Thank you for being a pivotal part of this journey.Resources Mentioned:Customer​​ Service Blueprinting [LinkedIn Learning Course] -- bit.ly/lilblueprintDownload the free CX Success Statement Workbook -- bit.ly/cx-success-workbookExperience Investigators Website -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Cross-Functional Communication

    Play Episode Listen Later Jun 11, 2024 15:24 Transcription Available


    Let's transform customer experience strategies into impactful actions. Have you ever wondered how effective communication could revolutionize your organization's CX initiatives? In this episode, we'll dissect the critical role of clear communication and the importance of promoting and motivating these initiatives throughout your company. Hear how to tackle the challenges faced by cross-functional teams, the significance of setting clear goals, and the power of a customer experience charter document. Discover how productive meetings can be the catalyst for collaboration, accountability, and a stronger connection to your organization's bigger picture.Resources Mentioned:CX Charter Guidebook -- bit.ly/cxcharterCX Meeting Agenda & Guidebook -- bit.ly/cxagendaExperience Investigators Learning Center -- experienceinvestigators.com/learning-center/Watch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersACHEHFovIMMS9TGyqNkKWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    CX Pulse Check - June 2024

    Play Episode Listen Later Jun 4, 2024 23:30 Transcription Available


    Unlock the secrets to creating truly inclusive customer experiences with insights from Jeannie Walters and special co-host Paige Flenniken, Experience Investigators' Director of Business Development.Discover how Apple is revolutionizing accessibility with groundbreaking features like eye-tracking and vibration controls, ensuring their devices are universally user-friendly without the need for extra hardware. Explore the ongoing challenges in accessibility awareness and the innovative role of AI in enhancing customer interactions. We'll delve into the importance of multi-sensory cues in public spaces, making environments like airports more inclusive for everyone.In another captivating segment, we highlight Starbucks' operational hurdles and the focus on operational efficiency vs. customer experience. We also examine the employee experience and customer experience link.Finally, learn how Aflac is setting a high bar for customer-centric culture by focusing on emotional needs and consistent service, illustrating why customer experience should be a company-wide priority. Join us for an episode packed with practical strategies and inspiring stories that show the transformative power of genuine care in business.Articles Mentioned:Apple's next accessibility features let you control your iPhone and iPad with just your eyes (TechRadar)40 minutes for Starbucks coffee? Customers and workers are steaming (The Seattle Times)How Aflac built a customer-centric business culture (CX Dive)Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Setting Clear and Actionable Customer Experience Goals

    Play Episode Listen Later May 28, 2024 16:22 Transcription Available


    Are your customer experience goals too vague or reactive? Uncover the secrets to setting clear, actionable, and measurable CX goals in our latest episode of Experience Action. Join me, Jeannie Walters, as we dissect the common pitfalls in CX goal-setting and learn how to transform feedback into insights that directly support your business objectives. By the end of this episode, you'll know more about aligning your goals with organizational strategies, fostering cohesive efforts across teams, and creating long-term value for both your customers and your business.Tune in to find out how you can get involved and make a tangible impact in the world of customer experience.Resources Mentioned:Download the free CX Success Statement Workbook -- bit.ly/cx-success-workbookExperience Investigators Learning Center -- experienceinvestigators.com/learning-center/Watch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Sharing Feedback with Everyone

    Play Episode Listen Later May 21, 2024 15:41 Transcription Available


    Embark on a journey with me, Jeannie Walters, as we tackle the challenge of sharing negative customer feedback without sending your team running for the hills. You'll come away with a toolkit of strategies to not only deliver this feedback constructively but also to turn it into a catalyst for change and improvement across your company. This week's listener question sparked a deep dive into the nuances of internal communication and resistance management.We explore the art of balancing critique with praise and the importance of recognizing the efforts of those who contribute to positive customer experiences. Learn how to leverage key performance indicators to shine a light on success and maintain ongoing communication that keeps teams engaged and invested in customer experience initiatives. This episode is packed with practical advice for building coalitions, inspiring action, and transforming potential setbacks into opportunities for growth and celebration within your organization.Resources Mentioned:Customer​​ Service Blueprinting [LinkedIn Learning Course] -- bit.ly/lilblueprintExperience Investigators Website -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

    Gaining Frontline Buy-In

    Play Episode Listen Later May 14, 2024 9:29 Transcription Available


    Unlock the secret to ensuring your customer-facing employees are as invested in your customer experience vision as you are! As your trusted guide, Jeannie Walters is delving into the critical strategies you need to align your frontline team with the customer experience goals that your C-suite has already embraced. We'll dissect the challenges, pinpoint the missteps, and celebrate the successes that come from elevating your brand ambassadors—those who have the power to make or break your customer relationships.This episode is a goldmine of practical solutions, from the power of clear communication to the magic of recognizing small victories. Jeannie shares how to debunk myths within the workplace and inspire innovation among your employees. Get ready to transform your customer experience mission from mere words into actions that resonate throughout every layer of your company culture. So, tune in, take notes, and let's start building that momentum together!Resources Mentioned:Download the free CX Mission Statement Workbook -- bit.ly/cx-mission-workbookDownload the free CX Success Statement Workbook -- bit.ly/cx-success-workbookExperience Investigators Website -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

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