Podcasts about mather group

Episode 088: This week, Kyle Van Pelt talks with Kristen Oziemkowski, COO at The Mather Group. With a background in economics, Kristen brings deep expertise in operational strategy, M&A integration, and organizational growth. Since joining TMG, she has led the firm through 20 successful acquisitions and helped build a values-driven, process-oriented culture.  Kyle and Kristen explore what sets TMG apart in the competitive world of wealth management. Kristen reveals how a team-based model, disciplined acquisition strategy, and robust internship pipeline have powered the firm's consistent growth and five-year run on Barron's Top 100 list. They also discuss the future of the industry—from data strategy and AI integration to attracting the next generation of advisors.  In this episode: (00:00) - Intro (01:22) - Kristen's money moment (03:44) - The secret to TMG's consistent success (05:02) - The challenges of leading a growing team (07:59) - Inside TMG's acquisition and integration playbook (11:08) - Tackling the advisor shortage and attracting future talent (13:18) - Turning interns into leaders: TMG's talent pipeline (19:51) - Stewart Mather and his legacy (21:20) - The one skill that accelerates career growth (22:56) - What's next for wealth management (25:55) - Milemarker Minute Key Takeaways Successful M&A requires both a robust integration plan and the ability to adapt to unforeseen challenges and emotional factors. Investing in technology and data management is crucial for scalability and efficiency in the wealth management industry. TMG's internship program isn't just about summer help—it's an intentional talent pipeline that has produced some of the firm's top leaders. When thoughtfully designed, internships can be one of the best long-term growth strategies for your team. Networking is key to building meaningful relationships and is essential for career advancement and industry growth. Meaningful connections can open doors to opportunities, partnerships, and career advancements. Quotes "Wealth management is a unique industry, and we're truly helping people. So, I don't think AI, technology, automation, and all these things becoming the forefront of every industry can replace the human touch." ~ Kristen Oziemkowski "The biggest value-adding skill I've learned and has become increasingly important throughout my career is networking. It can open doors to opportunities, partnerships, and projects. It helps you exchange ideas and insights and can be an avenue for advice and support, career guidance, and knowledge building." ~ Kristen Oziemkowski "There's no proxy for building meaningful relationships with people. And you have to be very intentional about going out of your way to network and get to know people." ~ Kristen Oziemkowski Links  Kristen Oziemkowski on LinkedIn The Mather Group Merrill Lynch Stewart Mather Fe league The Obstacle Is The Way Connect with our hosts Milemarker.co Kyle on LinkedIn Jud on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify YouTube Produce game-changing content with Turncast Turncast helps your company grow by producing top-quality content and fostering transformative conversations. We specialize in content generation, podcasting, digital strategy, and audience growth for fintech and financial services companies. Learn more at Turncast.com.

Jennifer des Groseilliers is the CEO of The Mather Group, an RIA based in Chicago, Illinois, that oversees $15 billion in combined assets under management and advisement for approximately 4,400 client households. Today Jennifer shares how her firm has designed an program of broad-based equity awards across the firm to align the interests of employees with the firm's long-term client service and growth goals.  In this episode, Jennifer breaks down how her firm sets performance targets and ensures that employee incentives are tied to the firm's enterprise value. We also discuss how The Mather Group streamlines operations through goal-setting systems like SMART goals and HR tracking tools, separates sales and advisory roles to optimize client acquisition and service, and fosters leadership development through emotional intelligence. Listen in to learn how strategic equity grants can drive business success while empowering employees.  For show notes and more visit: https://www.kitces.com/426 

In this episode of the RIA Edge Podcast, David Armstrong, editorial director at Informa Connect's Wealth Management Group, speaks with Jennifer des Groseilliers, CEO of The Mather Group. The conversation took place live during Schwab's recent IMPACT Conference in San Francisco.  Jennifer was recently appointed head of the $14 billion AUM firm, though she is … Read More Read More

Send a message to the Financial Perspectives podcast and receive a shout out!On this episode of "Financial Perspectives: Chats," Stephen Biggs, CFA, CAIA, CFP - Managing Director & Head of Alternative Investments for The Mather Group - sits down with Ben Inker - co-head of GMO's Asset Allocation Team - to dissect the realities of today's concentrated market. They delve into the intricacies of market concentration and investment strategies, offering a comprehensive analysis of today's market heavyweights, the "Magnificent Seven" (MAG7) stocks. Additionally, the episode touches on the broader implications, including potential regulatory and geopolitical challenges, for these tech giants and how these factors might shape their future performance. Inker sheds light on the enduring principles of value investing amidst a market dominated by mega-cap growth stocks, emphasizing that the fundamental principles of value investing remain robust and that there will come a time when active management will once again look attractive against a cap-weighted benchmark. Don't miss this engaging discussion that promises to enrich your understanding of market concentration and investment strategies.If you'd like to learn more about the show, have a topic or speaker to suggest, or would like to leave us a comment, email podcast@cfa-sf.org. This podcast is produced by CFA Society San Francisco, a not-for-profit professional association, providing professional learning and career resources to over 13,000 investment industry professionals worldwide. To learn more about CFA Society San Francisco, visit our website or connect with us on LinkedIn.The information contained in this podcast does not constitute financial or investment advice. Please consult your own financial advisor for information concerning your specific situation.

In Episode #16 of NAPFA Nation, Jeff Jones of Longview Financial Advisors, Abby Hasling of The Mather Group, and Stephen Fletcher of EVOadvisers, talk with podcast host Marie Swift about the many reasons they have volunteered their time and energy for NAPFA leadership roles over the years. The episode highlights the benefits of volunteerism and how it enhances leadership skills, facilitates networking and connections, and improves personal, professional, and firm outcomes. Jones discusses his journey of joining NAPFA, serving on the board for eight years, and the personal growth and networking opportunities he gained through volunteerism. Hasling shares her involvement in committees like the NAPFA Women's Initiative and emphasizes the positive impact of volunteer work on personal and professional development. Fletcher highlights how volunteering with NAPFA provided him with diverse perspectives, leadership opportunities, and significant career advancements. All three underscored the welcoming nature of NAPFA's community and how saying yes to volunteer opportunities had positively impacted their lives. In a nutshell, you'll hear: How to get started on the NAPFA volunteerism path Why it makes sense to be proactive and reach out to committee members for insights If there is ever “a wrong yes” in Starting the volunteer journey leads to personal growth, building connections, and overall association development. The speakers share valuable insights about volunteer activities within organizations like NAPFA for professional advancement and meaningful engagement in a supportive community. The trio collectively emphasize the benefits of volunteerism in NAPFA for personal and professional development. Learn more about Longview Financial Advisors at www.LongviewFA.com, The Mather Group at www.TheMatherGroup.com, and EVOadvisers at www.EVOadvisers.com. Special Note: In 2023, we rebranded the NAPFA podcast with a new album cover and series title: NAPFA Nation. We are shifting our monthly episodes to bring you inspiring conversations and key insights from leaders in the Fee-Only financial planning profession. Marie Swift, Founder and CEO of Impact Communications, will continue on as host, interviewing a variety of NAPFA members and professionals. You will still be able to find on this channel the 32 Mindset Mastery episodes with respected fiduciary financial planners and allied advocates who are committed to accomplishing great things as they master their own mindset and continue to serve their clients in the best ways possible. Brought to you by NAPFA - the National Association of Personal Financial Advisors - the country's leading professional association of Fee-Only financial advisors. Learn more about NAPFA at https://www.NAPFA.org.

Josh Greene is CEO of The Mather Group, a digital marketing agency that specializes in improving and protecting online reputations through SEO, Paid Media and Wikipedia. He guides his clients using actionable insights and tools to conquer the online marketing world, empowering brands and individuals to shape their online presence to support their bottom line – to let people know who you are, what you do, and why you matter. He recently published the 2023 update to his book, Wikipedia for Business 2023. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

Mastering Online Reputation: Secrets from Josh Greene, CEO of the Mather Group Themathergroupllc.com Show Notes **About The Guest(s):** ​ Josh Greene is the CEO of Mather Group LLC, an online reputation management company. With over 20 years of experience in digital strategies, Josh helps top brands and individuals shape their online presence to support their bottom line. He specializes in personalized SEO and paid media strategies, as well as managing Wikipedia and Glassdoor profiles. ​ **Summary:** ​ Josh Greene, CEO of Mather Group LLC, joins Chris Voss on The Chris Voss Show to discuss online reputation management and how it impacts businesses and individuals. They explore the importance of Google search results and Wikipedia pages in shaping public perception. Josh shares insights on the latest trends in reputation management, including the influence of AI and user-generated content. He also provides practical tips for improving online reputation, such as updating profiles on LinkedIn and other platforms. ​ **Key Takeaways:** ​ - Online reputation is crucial for businesses and individuals, as people often rely on Google search results and Wikipedia pages to form opinions. - Google's algorithm is constantly changing, making it important to stay updated on the latest trends in SEO and reputation management. - User-generated content, such as Reddit threads, is gaining influence in search results, highlighting the need for authenticity and quality content. - LinkedIn is a powerful platform for thought leadership and professional networking, and optimizing profiles can enhance online reputation. - Online reputation management requires a combination of technical expertise, content creation, and awareness-building strategies. ​ **Quotes:** ​ - "Google's choosing who it thinks is the person you're most likely to search for." - Josh Greene - "Wikipedia is seen as a powerful objective source and often ranks in the top three search results." - Josh Greene - "If you Google yourself and see results that aren't congruent with who you are now, update them for a better search result." - Josh Greenee - "LinkedIn is huge right now, especially in industries with limited trade publications." - Josh Greene

Josh Greene, CEO of The Mather Group, explores online reputation management. Your online reputation is only as good as what search engines like Google and prominent platforms like Wikipedia display. However, it also means that negative content, whether true or false, can surface and damage your online reputation. Today, Josh discusses how you can fix Google and Wikipedia search results for online reputation management. Show NotesConnect With: Josh Greene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Greene, CEO of The Mather Group, explores online reputation management. In the digital age, your online reputation can significantly impact your business or personal brand. With the power of online reviews and user-generated content, it's crucial to understand how to protect and manage your digital image effectively. Today, Josh discusses how you can protect your online reputation Show NotesConnect With: Josh Greene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually.Josh Greene is the CEO for The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, he empowers top brands and individuals to shape their online presence to support their bottom line. The Mather Group has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and the PR Summit.Before The Mather Group, Greene managed online marketing for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. Learn more about Josh and The Mather Group at themathergroupllc.com and follow them on Facebook and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

On this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world. Josh Greene is the CEO of The Mather Group. In a world of digital marketing BS, sophomores hacks and self-congratulatory vanity metrics, Josh is the real deal. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Josh Greene on Marketing and Reputation Management The episode starts off with a discussion about marketing trends and reputation management with Josh Greene. They touch upon the impact of AI on marketing strategies and delve into reputation management techniques. Christopher highlights how individuals with negative reputations try to bury their past misdeeds in online search results. Josh explains that reputation management involves manipulating search engine rankings to push down negative content and make it less visible, while at the same time providing more positive information about you or your company. They also touch on the evolving landscape of SEO (Search Engine Optimization), with Josh emphasizing that SEO is not dead but constantly changing. He notes that traditional SEO tactics, such as keyword optimization, have evolved due to changes in Google's algorithms and the increasing importance of AI-driven queries. Josh Greene on what is the Internet thinking about you They also discuss the topic of the evolving landscape of SEO and the impact of AI, particularly in large language models like ChatGPT and Bard. As mentioned earlier, Josh highlights how SEO has evolved beyond optimizing for Google to also include considerations for AI-driven queries. He then emphasizes the importance of managing one's online reputation in this context. On the topic of AI, Christopher shares his experience with ChatGPT, mentioning how it produced relevant results related to category design, which led him to ponder the connection between AI training data, the internet's content, and these AI models' abilities to provide meaningful information. He also mentions that experts in various fields, including category design, are actively teaching AI models to enhance their understanding and capabilities. Josh Green on how to stand out from the crowd They then discuss how to stand out in the digital landscape, particularly in the context of AI and SEO. Josh explains that AI models like those used by Google rely on credible sources, with Wikipedia and Google's patent tool being primary sources. He emphasizes that credibility, links, and signals play a significant role in determining the relevance of content for AI models. Much like in SEO, authoritative content with strong signals will have a more substantial impact. Christopher adds that AI is evolving similarly to SEO and mentions that some individuals are already trying to exploit AI for personal gain by selling courses on how to manipulate AI models. He highlights the importance of providing valuable content to help people rather than merely trying to stay ahead of trends or exploit emerging technologies. They both agree that the key to success in the digital age, whether in AI or SEO, is delivering valuable content and expertise to genuinely assist others rather than chasing quick fixes or trends promoted by self-proclaimed gurus. They also note that having a real impact requires substance and credibility, not just buzzwords. To hear more from Josh Greene and on how you can build your online reputation, download and listen to this episode. Bio Josh Greene Links Connect with Josh Greene! The Mather Group | LinkedIn We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

On this episode of the CFA Society San Francisco Podcast, we had the pleasure of speaking with Steve Biggs, CFA, CFP, CAIA, Managing Director - Head of Alternative Investments at The Mather Group. Steve joined The Mather Group through the acquisition of HC Financial Advisors in August 2022, where he operated as the Chief Investment Officer and a Principal. Prior to HC Financial Advisors, he was a Senior Analyst of Zacks Investment Research, Senior Equity Analyst of Manning & Napier, and Principal of Wells Capital Management.He is is an active member of CFA Society San Francisco and serves as Co-Chair for the Member Programming Advisory Council (MPAC). Listen to the full interview, where Steve discusses alternative investing and private markets.CFA Society San Francisco is a not-for-profit professional association, supporting members of the Northern California investment community and beyond. Learn more by visiting our website or connecting on LinkedIn.This podcast is provided for general interest only. Content is not intended to be, nor should be interpreted as recommendations or fiduciary advice.

In this week's episode I speak to Nicole Yershon, Founder and CEO of the NY Collective.Join us whilst we talk about having the courage to ask ‘why' as a leader, so that you can find the truth and understand what's needed.Nicole also shares her experience on how she created money for a project that had no budget, and how she did it!Key takeaways include:Why you must take responsibilityCreating trust and empowerment in your teamTips and strategies to make change happenNicole is an executor, a consultant, a coach, a speaker, a judge, a mentor, a ‘super-connector' and Amazon #1 Best Selling author. She is one of the Drum's 25 Women Who Shaped The Digital Industry in the last 25 Years. Wired Magazine's top 100 - first annual survey of Britain's Digital Power brokers. A Women in IT Finalist. Nicole is the founder of The NYC and before that the Ogilvy Labs – the dedicated Innovation unit of Ogilvy & Mather Group. Part of WPP Group plc.Just a few of the clients she has worked with over recent years. Danone, Havas, Amex, IBM, Ravensbourne University, BP, London Business School, E&Y, Accenture, Pfizer, GA Group, Great Western Railways (GWR), Go Compare/WeFlip™, Unilever, BA and Whitbread. Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/ For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. On today's show, Josh tells us why some businesses shouldn't spend money on SEO, ways to improve online reputation, and how Wikipedia can be your best tool for managing company and CEO Reputation. Josh has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. In addition, he is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, SES, and PR Summit. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. "One of the interesting, sort of...maybe not secrets to Seo is oftentimes, good press is the best answer to any SEO problem that you have. You know, and it's very easy to get." -- Josh Greene Listen in for info and tips, including: 1. Breakdown SERPs (Search Engine Results Pages) and why each element appears where it does. 2. Learn three easy tips for pushing down unwanted search results. 3. Discover how Wikipedia can be your best tool for managing your company and CEO's reputation. Learn more: TheMatherGroupLLC.com Get his book, Wikipedia for Business 2022: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed, here: https://amzn.to/3TglPtG Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://anchor.fm/alex-greenwood1/message

Everyone's concerned about their online reputation but no one's quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for? In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.If you're wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:Being consistent with bios in social mediaRunning AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)Claiming your knowledge panel to control the facts Google shares about youUsing Google My Business and amplifying your presence with the many featuresLooking at the images that show up when you Google yourself… and flag any you may not like so they can be removedUsing Twitter for thought leadershipLanding media and press hits because they do a lot for SEOJosh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.One resource mentioned in this episode is:Christina's Masterclass: EarnMediaNow.comConnect with Josh online at: Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/Josh on Twitter: https://twitter.com/josh_greeneJosh's Website: TheMatherGroupLLC.com

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of https://themathergroupllc.com/ (The Mather Group), Josh Greene.  The Mather Group is an organization focused on three things: SEO (search engine optimization), paid media, and Wikipedia. Josh Elderedge and Josh Greene discuss Wikipedia and how they help big companies understand what Wikipedia is or isn't, what expectations should be, and what to do with the material currently out there. Josh Elderedge expresses that nearly anyone can contribute to Wikipedia and the intricacies that can come with a collaborative platform.  Josh and Josh discuss the process of pages being deleted on Wikipedia and how that happens. Josh Greene shares how it's not enough to just publish a page, it's also how relevant that page stays. He discusses the process where a page will be nominated for deletion, from there it is a week to ten days of debate over whether the page is relevant. Josh Greene shares that often the page is deleted.  Josh Eldredge asks Josh Greene about notability tests and at what point Wikipedia would consider notability enough to warrant a page. Josh Greene shares how Wikipedia has tons of documentation and how it is very good at their rules and regulations. Josh Greene expresses for new pages the big hurdle of notability is that there needs to be a number of mainstream profiles of someone without quoting that person.  Josh Eldredege asks Josh Greene about his work in reputation management and the weight that wikipedia has in google's eyes. Josh Eldredge focuses on reputation issues and how that situation is mitigated or dealt with. Josh Greene expresses how every situation is a little bit different. He explains how sometimes there may be a situation where it now takes up 8 of 10 Google results and how that may not paint a fair picture of what's going on. Josh Greene discusses clients and how often they hear from people that are either currently in a crisis or just got out of a crisis. He shares how generally it's easier to maintain when doing so in advance but that often people wait until the situation is exasperated before looking to address it.  Josh and Josh discuss online presence and how keeping it up to date gives you a solid base. When being a bigger company, a lot of your profiles will be highly visible. Josh Greene shares how when the online presence is stronger, it's less likely for a negative story to take a headline as there's additional information to filter through.  Want to learn more? Check out The Mather Group's website at https://themathergroupllc.com/ (https://themathergroupllc.com/) Check out The Mather Group on LinkedIn at https://www.linkedin.com/company/themathergroup/ (https://www.linkedin.com/company/themathergroup/)  Check out Josh Greene on LinkedIn at https://www.linkedin.com/in/joshgreene1/ (https://www.linkedin.com/in/joshgreene1/) Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ⭐ We are actively booking guests for our The Thoughtful Entrepreneur. Schedule https://upmyinfluence.com/guest (HERE).

Wikipedia is an anomaly for marketing professionals; a fiercely moderated bastion to neutrality on the internet that public relations and marketing professionals have failed to crack. And yet, especially for large companies and high profile individuals, it can be extremely important when it comes to corporate reputation. So what can be done to either secure a beneficial presence on Wikipedia or to help defend and control online reputation? In this episode of the Digital Download podcast, I talk to Josh Greene from the Mather Group, a specialist in Wikipedia and online reputation management, about the benefits of a Wikipedia presence and how to go about managing it. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Almost everything under the sun is Wikipedia-ble nowadays. But you should know that being Wikipedia-ble is not always a good thing as it could make or break you, or your business', reputation. That's why the Pixel Master and CEO of The Mather Group, Josh Greene, says that it's really helpful to at the very least understand what's going on underneath the hood at Wikipedia. In this episode, Josh shared what, and who, Wikipedia is and takes us under the hood. He also shares how you could be a contributor and editor of the content on the site, how you can request to rectify a content, and how it could be a part of your overall reputation strategy and get you noticed. He also explains how they, at The Mather Group, can help your business #getnoticed through Wikipedia monitoring just like monitoring your SEO results.You can also order a copy of Josh's Wikipedia for Business: Supercharge your business book on Amazon.Post Podcast Production by: XCD Virtual AssistantsVidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.AI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 MinutesPeppertype - Your Virtual Content AssistantGenerate better content copies in seconds with the power of Artificial IntelligenceDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here. Thank you for listening to this episode of the unnoticed to show. I hope that you've enjoyed. If you have, please do rate it on any of the players. If you'd like more information, go over to EASTWEST PR and subscribe to our weekly newsletter. Or connect with me on Linkedin that's just Jim James. I'd be delighted to connect with you and let me know how i can help you to get noticed.Support the show (https://lovethepodcast.com/Unnoticed)

Almost everything under the sun is Wikipedia-ble nowadays. But you should know that being Wikipedia-ble is not always a good thing as it could make or break you, or your business', reputation. That's why the Pixel Master and CEO of The Mather Group, Josh Greene, says that it's really helpful to at the very least understand what's going on underneath the hood at Wikipedia.In this episode, Josh shared what, and who, Wikipedia is and takes us under the hood. He also shares how you could be a contributor and editor of the content on the site, how you can request to rectify a content, and how it could be a part of your overall reputation strategy and get you noticed. He also explains how they, at The Mather Group, can help your business #getnoticed through Wikipedia monitoring just like monitoring your SEO results.You can also order a copy of Josh's Wikipedia for Business: Supercharge your business book on Amazon.Post Podcast Production by: XCD Virtual AssistantsVidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.AI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 MinutesPeppertype - Your Virtual Content AssistantGenerate better content copies in seconds with the power of Artificial IntelligenceDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here. Thank you for listening to this episode of the unnoticed to show. I hope that you've enjoyed. If you have, please do rate it on any of the players. If you'd like more information, go over to EASTWEST PR and subscribe to our weekly newsletter. Or connect with me on Linkedin that's just Jim James. I'd be delighted to connect with you and let me know how i can help you to get noticed.Support the show (https://lovethepodcast.com/Unnoticed)

In this episode, I'm really excited to have as my guest, Josh Greene, the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America, PR Summit, and Channel Advisor's Catalyst conference. Before The Mather Group, Josh managed online and digital TV programs for industry leaders such as Discovery Channel and Time Warner Cable. In our discussion, Josh talked to me about: Why a Wikipedia page can be an important element in your online presence How you can contribute to topics in your field to build a Wikipedia presence Keeping your Google My Business page up to date Listen to the podcast to learn more. https://innovabiz.co/joshgreene (Show Notes and Blog) https://innovabiz.com.au/innovabuzz/ (The Podcasts)

Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third-largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad: tech, SES, PR Summit, and Channel Advisor's Catalyst conference. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. 0:00 - 1:00 Josh's bio 1:00 - 1:45 Peppershock offer https://www.peppershock.com/product/strike-tax-advisory/ 1:45 - 7:57 Marketing Essentials Moment: Facebook Pages and Groups 7:57 - 8:25 Welcome to Peppershock Media's Marketing Expedition podcast 8:25 - 8:35 Welcome Josh 8:35 - 9:23 Josh's background 9:23 - 10:04 Evolution of the Mather Group 10:04 - 11:45 Utilizing Wikipedia 11:45 - 14:37 Josh's focus 14:37 - 19:50 Voice search optimization 19:50 - 24:45 Josh's marketing tactics 24:45 - 25:55 Josh's inspirations 25:55 - 28:27 Biggest surprises in Josh's business 28:27 - 30:30 What Josh wishes he knew when starting 30:30 - 32:18 Advice from Josh 32:18 - 34:45 Marketing trends for 2022 34:45 - 35:40 Josh's biggest accomplishments 35:40 - 36:18 What's behind the name Mather Group 36:18 - 36:40 How to connect with Josh https://www.themathergroup.com/ 36:40 - 37:20 Thanks for listening 37:20 - 37:50 Join https://themarketingexpedition.com today! Strike Tax Advisory is helping small and large businesses reinvest unclaimed government credits back in their business to continue growing. Visit Striketax.com to learn more today! #seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #branding #business #onlinemarketing #marketingdigital #contentmarketing #adverting #branding #entrepreneur #marketingtips #smallbusiness

Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over 20 years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. It's important to stay up-to-date with the best tools out there, so your company has exactly what it needs without paying extra for unnecessary features. In today's episode, Josh offers insight into how to get the most out of the latest marketing tools. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/318. 

Our guest today is Josh Greene of The Mather Group . We are going to talk about a topic that seems mysterious to a lot of people: SEO, pay per click, how to really do those things effectively to generate new opportunities, leads and revenue. Josh has run The Mather Group for the last five years. They provide the digital expertise needed to help their clients understand, fix and improve their results in Google and in Wikipedia. They have worked with some of the largest Fortune 1000 companies, as well as five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. After listening to today's episode, be sure to check out https://themathergroupllc.com to learn more about Josh and the services The Mather Group offers!

Rory Sutherland is the Vice Chairman of Ogilvy & Mather Group, one of the largest and most renowned advertising agencies in the world. He's also the author of the best-selling book, Alchemy: The Surprising Power of Ideas That Don't Make Sense, he's done countless keynotes on the impact of human behavioural science on marketing and advertising at TED Global as well writing regular columns for the Spectator, Market Leader and Wired. In this episode, we sit down with Rory at his home outside London, England, to chat about one of his favourite subjects, namely how brands need to think laterally to solve large-scale challenges, why Uber's secret is making you feel like a King, and why Tushy and air fryers are a godsend.

We're celebrating our 100th episode by revisiting our top 10 most downloaded episodes from the past year. We are so grateful for the guests who have joined us and for you who take the time from your busy day to listen. We continue to work on bringing valuable content to you. And now, on to the Top 10: #86: Wikipedia for Business in 2021 with Josh Greene 2/8/21 Who knows that Wikipedia is the second most visited website in the United States? Josh Greene of The Mather Group knows and now so do you. Josh is the author of Wikipedia for Business: Supercharge Your Business and the recently-released Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed. #81: Are You Ready to Propose? 1/4/21 No, it's not about The Bachelor. This episode covers what to include in a new business proposal or RFP reply. #89: Too Many Words 3/1/21 We PR pros love our words. Sometimes we need to remind ourselves not to overdo it. Like Coco Chanel's policy with accessories, check your writing to see if you can remove a few words and make your point more effectively. #77: PR Lessons from The Fraud Street Run with Jeff Lyons 12/7/20 Who says PR can't be fun? We had a great time talking with Jeff Lyons, co-host of the Junk Miles with Chip and Jeff, a running podcast, about the charity run inspired by that event that time at that landscaping place, not the hotel.   #84: Client Prospecting by Building Relationships 1/25/21 We say this all the time -- build relationships. Meet new people, ask for the introduction. Introduce yourself! The seed you plant today may never see the sun or it might one day be your mightiest asset. #71 PR is Not a Popularity Contest 10/26/20 This episode was inspired by the TikTok from Nathan Apodaca posted of himself skateboarding to the tune of Fleetwood Mac's “Dreams” while drinking his Ocean Spray - leading brands across the country to ask us: “That Fleetwood Mac skater guy video went viral. How can we go viral?” But we know that PR, despite what people may think, has never been a popularity contest. Public relations that works is based on sustainable strategies, community building, and investing in your customers. #88: Winfluence with Jason Falls 2/22/21 Jason is an amazing digital strategist who joined us to discuss his third book - Winfluence - taking a look at the world of influencer marketing and how to be smart about it. #83: Now What? Business Development in 2021 with Chip Griffin of the Small Agency Growth Alliance 1/18/21 We refused to allow 2021 be 2020 two-point-oh. Our friend Chip Griffin, who has successfully coached many agencies and solos on how to build their path to success through his Small Agency Growth Alliance, joined us to talk about preparing for change and creating a sustainable business. #87: Just Get Started with Kami Huyse 2/15/21 Who says there are no guarantees in life? We promise, spend time with fellow solo Kami Huyse and you will come away inspired. In this episode, she tells us to not let perfection stop us from getting started. Make sure you sign up for her Smart Social Secrets newsletter. #52: PPP Loans & The Solo PR Pro with Brent Thompson of Canon Capital Management Group 6/6/20 Brent Thompson is a CPA who guided us through the early stages of PPP loans and other life preserver funding opportunities. You can find more information about PPP loans and more at his company website, www.canoncapital.com. Do you have a favorite That Solo Life episode? Is there a topic you'd like us to cover? Let us know at www.soloprpro.com.

Is Wikipedia in your communication plan? On today's PR Wars podcast, we talk with Josh Greene, CEO of The Mather Group about strategies to make the world's largest reference site work for you.

Meet Nicole Yershon a maverick, inspiration and the original rough diamond. She is, at once a consultant, speaker, judge, mentor and connector. Operating on the front lines of innovation, Nicole brings organizations kicking and screaming  into the 21st Century. In that sense she properly defines disruption. Nicole enjoys operating at the complex and vital intersections between creativity, technology , marketing and the future. As the founder of Lab for Hire, Nicole builds on her 10 plus years experience running Ogilvy Labs  - a dedicated innovation unity of Ogilvy and Mather Group where she worked with such global brands such as Amex, IBM, BP, Crimestoppers, Selfridges, Unilever, BA and Wetherspoons. Listen to my interview with Nicole as we discuss her phenomenal book. You can reach Nicole at www.nicoleyershon.com

Do you think disruptively? In this episode we spoke with self-described "Rough Diamond", Nicole Yershon about what it means to think like a disruptor and how disruption can be turned into an advantage.Nicole is not new to disruption. When Nicole joined Ogilvy in 2000 she was given the simple brief of “bringing the agency into the 21st century”.She achieved this by building relationships with third party suppliers and embracing new technologies that saw Ogilvy digitise some 10,000 tapes of adverts dating back to the 1950s. Nicole later went on to be the founding partner of Ogilvy's London Digital Innovation Lab – the dedicated Innovation unit of Ogilvy & Mather Group where she worked with brands such as Amex, IBM, BP, Selfridges, Unilever, BA and Wetherspoons. She's also famous for her “black book” of leading suppliers.In 2016 she founded the NY Collective with a mind to remove the traditionally opaque practices of consulting and marketing agencies.We spoke about topics such as:• Turning disruption into an advantage• Why we need disruptors in any business• The prayers, players and stayers• The Ogilvy Lab Rats and Lab days• Measuring the impact of disruption• Can disruptors be made or are they born?• How a “black book” of suppliers became a community• 3 Things for next week • Be curious• Get outside your comfort zone• Be authenticYour Host: Actionable Futurist® Andrew GrillFor more on Andrew - what he speaks about and replays of recent talks, please visit ActionableFuturist.com follow @AndrewGrill on Twitter or @andrew.grill on Instagram.

Josh Greene is the CEO for The Mather Group, a digital agency that drives targeted high value leads for B2B companies and helps companies manage how they're found online, through Search Engine Optimization, Wikipedia and online advertising. Josh takes us behind the curtain of the dark magic we know as search engine optimization and shares with us a couple of tips and secrets on link building, conversions, and much more!

Guest OverviewThis week's guest is author, consultant, speaker, mentor and curiosity charged connector, Nicole Yershon.Since starting her career in advertising at aged nineteen, Nicole has beenforging the path of change, driving digital disruption inside traditional ad agencies and beyond.Hired to initiate innovation at advertising institution Ogilvy & Mather Group, her lab inspired innovation across brands such as Amex, IBM, BP, Selfridges, Unilever and British Airways.With an Amazon bestseller, Rough Diamond, to her name, Nicole recently launched her innovation consultancy NYC - Nicole Yershon Collective - to help organizations embrace radical digital transformation, through her experience, her ‘why not' attitude and ability to translate business problems into innovation opportunities and real business value.In this episode Nicole is joined by her collective partner, John Caswell, who's helping businesses solve their big narly problems by thinking visually, using a technique he has designed called Structured Visual ThinkingI hope you enjoy the maverick thinking of Nicole Yershon and John Caswell.What we discuss:Nicole's East End of London upbringingThe influence and impact of her parents on her thick-skinThe influence of Dave Trott or the ‘School of Trott'Her ‘fixing' attitudeHer journey to digital transformation at OgilvyHer accountability model (Revenue, Retention, Reputation, Responsibility, Recruitment, and Relationship)Her approach to serendipity and alchemySay principle of ‘we do as we say and do as we say'The end of her advertising careerHow her integrity impacted on her journey to successHer fearless manifestoThe importance of curiosityThe importance of knowing yourselfHer integrityHow John solves business problemsWolfram on teaching computational thinkingThe art of writing business exam questionsHow they forensically mine businesses to find solutionsWhat they'd do with the keys to No 10 Downing Street or the White HouseTheir principlesTheir hard choicesTheir Impossible adviceThe books they recommendConnecting on Social Nicole Yershon On TwitterOn LinkedinJohn Caswell - Group Partners Links in showSir Ronald Cohen Dave Trott Books Roger MartinJustin Dillon Yves Bergquist See acast.com/privacy for privacy and opt-out information.