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TRIGGER WARNING! This episode discusses a violent assault On February 18th, 2025 Registered Nurse Leelamma Lal, "Leela", was savagely attacked by her patient, Stephen Scantlebury, while working at HCA Palms West Hospital in Florida. She remains hospitalized one month later. Nurses across the country have been collectively outraged over this violent incident against one of our own. In this episode of Nurses Uncorked, Nurse Jessica and Nurse Erica speak with Dr. Cindy Joseph, Leela's daughter. She shares the details of the attack, Leela's background as a dedicated nurse and the ongoing challenges they face during her recovery. Dr. Joseph shares the emotional and physical toll of the incident on their family and the broader nursing community. The episode emphasizes the need for better safety measures in healthcare settings and calls for community support for Leila's recovery. The discussion delves into the systemic failures of hospital security protocols and the broader implications of violence against healthcare workers. Dr. Joseph encourages other healthcare workers to report safety concerns without fear of retaliation. Community support through donations is crucial for Leela's recovery. Please donate to the Go Fund Me listed below. Thank you to our sponsor, Stink Balm Odor Blocker! Please visit: https://www.stinkbalmodorblocker.com/ and use promo code UNCORKED15 for 15% off your purchase! Thank you to our Enema Award Sponsor, Happy Bum Co. Please visit https://happybumco.com/ and use promo code NURSESUNCORKED for 15% off your first bundle. Interested in Sponsoring the Show? Email with the subject NURSES UNCORKED SPONSOR to nursesuncorked@nursesuncorked.com Help Us Keep This Podcast going and become an official Patron of Nurses Uncorked! Gain early access to episodes, patron only bonus episodes, giveaways and earn the title of becoming either a Wine Cork, Wine Bottle, Decanter, Grand Preserve, or even a Vineyard member for exclusive benefits! Benefits also include patron only Zoom parties, newsletters, shout-outs, and much more. https://patron.podbean.com/nursesuncorkedpodcast GO FUND ME: https://www.gofundme.com/f/stand-with-leela If you have knowledge of security issues at HCA Palms West Hospital, Florida, please email: justiceforleela@gmail.com Chapters: 02:20 A Tragic Act of Violence Intro 03:54 Cocktail of the Week 04:50 Introduction and Case Background 06:55 Leela's Background 11:36 The Day of the Attack 17:03 Leila's Current Condition and Recovery 21:00 Navigating Medical Knowledge and Family Care 22:40 Future Uncertainties and Rehabilitation 25:20 Memory of the Attack 26:28 How to Help Leela 28:14 The Response Time 30:14 Hospital Accountability and Safety Concerns 32:14 Palms West Hospital Employees 34:45 911 Call Reaction 36:54 Inspection Found 'No Deficiencies' 39:26 Hate Crime Enhancement and Charges 40:29 Security Protocols and Hospital Failures 44:14 Restraints Underutilized 46:00 HCA "Generously" Provided a Desk 48:18 UPMC ICU Hostage Incident 49:47 The Broader Impact of Violence Against Healthcare Workers 53:31 Enema of the Week Award 56:53 Legal Ramifications and Accountability 59:20 Final Thoughts and Call to Action GO FUND ME: https://www.gofundme.com/f/stand-with-leela Cocktail of the Week: On the Rocks Espresso Martini, Effen Vodka https://www.otrcocktails.com/ready-to-drink-cocktails/espresso-martini New episodes of Nurses Uncorked every Tuesday (Monday for patrons!). Help us grow by giving our episodes a download, follow, like the episodes and a 5 ️ star rating! Please follow Nurses Uncorked at! https://www.tiktok.com/@nurses.uncorked?_t=8drcDCUWGcN&_r=1 https://instagram.com/nursesuncorked?igshid=OGQ5ZDc2ODk2ZA== https://youtube.com/@NursesUncorkedL https://www.facebook.com/profile.php?id=100094678265742&mibextid=LQQJ4d You can listen to our podcast at: https://feed.podbean.com/thenurseericarn/feed. https://podcasts.apple.com/us/podcast/nurses-uncorked/id1698205714 https://spotify.link/8hkSKlKUaDb https://nursesuncorked.com DISCLAIMER: This Podcast and all related content published or distributed by or on behalf of Nurse Erica, Nurse Jessica Sites or Nurses Uncorked Podcast is for informational, educational and entertainment purposes only and may include information that is general in nature and that is not specific to you. Any information or opinions expressed or contained herein are not intended to serve as legal advice, or replace medical advice, nor to diagnose, prescribe or treat any disease, condition, illness or injury, and you should consult the health care professional of your choice regarding all matters concerning your health, including before beginning any exercise, weight loss, or health care program. If you have, or suspect you may have, a health-care emergency, please contact a qualified health care professional for treatment. The views and opinions expressed on Nurses Uncorked do not reflect the views of our employers, professional organizations or affiliates. Any information or opinions provided by guest experts or hosts featured within website or on Nurses Uncorked Podcast are their own; not those of Nurse Jessica Sites, Nurse Erica or Nurses Uncorked Company. 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"Pepsi technically won the taste challenge, but Coca-Cola built the brand." Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode). You Will Learn: Does your color scheme really matter (or is it just subjective)? Keys to creating a consistent experience for your consumer How to choose your brand elements based on your target audience What happens if you don't invest in your branding? And more! LINKS Mentioned In This Episode: Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/ Parkers Company, https://gigalabs.com/ Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ TIME STAMPS 00:00 John sets the stage. 00:55 Let's Dive In 04:38 Capturing The Spirit Of A Brand (e.g. Gigalabs) 06:18 Having a consistent 'look' versus having a consistent color 08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it". 12:04 Parker Hilton talks about honing in on their target audience through Branding 13:00 Colleen Taylor talks about their Boom Re-Brand 14:32 "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw 16:13 How Liquid Death "created a new Social Lubricant". 17:52 Branding effects Acquisition costs. If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend and mentor Ezra Firestone, the DTC Powerhouse behind Boom Cosmetics with Cindy Joseph, Zipify, Smart Marketer, and more recently Navage, a leading nasal irrigator product that Ezra's company acquired. Ezra is an ecommerce operator who straddles all sides of the equation from products, to SAAS, to info, and who more recently has been focused on aquiring existing brands to apply his unique skill set to, rather than starting them from zero, so his perspective on the DTC game is always multi-dimensional... Today's talk dives into his brands' increased focus on proactive SEO and content marketing, the power (and longevity) of building a personal brand, and the mechanics of buying established brands... Join us for an insightful conversation packed with actionable strategies, personal business philosophies, and a look into the future of e-commerce through the lens of one of the industry's most respected figures... On with the show! Timestamps: 0:00 - Introduction 2:00 - The Importance of SEO and Content Marketing in Today's E-Commerce 4:00 - Strategies for Building a Powerful Personal Brand 6:00 - Insights into Acquiring and Scaling Existing Brands 8:00 - The Future of E-Commerce and Predictions by Ezra Firestone Hashtags: #EzraFirestone #DTCpodcast #EcommerceSuccess #SEOStrategies #PersonalBranding #BusinessGrowth #Entrepreneurship #DigitalMarketing #BrandAcquisition #EcommerceTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode… In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace? To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don't be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store. Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Brett Curry on LinkedIn | Website | Podcast Special Mention(s): Adam Heist on LinkedIn Kevin King on LinkedIn Michael Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber Discipline Is Destiny: The Power of Self-Control by Ryan Holiday Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath Sunsama Nik Sharma on LinkedIn Moiz Ali on LinkedIn Jason Goldberg on LinkedIn Scot Wingo on LinkedIn Jason & Scot Show Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast “Increase Organic Amazon Ranking Through Google Ads” with Tyler Gregg on the eComm Breakthrough Podcast
Recorded on Saturday, March 19, 2023, we catch up and share about our day, continue to celebrate Women's month (LIFE) by supporting authors, small businesses, and people making a difference in our lives. Happy Women Dinners https://www.happywomendinners.com/ hosted an event with Paulina Porizkova which included brunch, meet and greet and a book signing of Paulina's book, "No Filter. The Good, the Bad and the Beautiful". Shout out to, Boom! by Cindy Joseph for the cool swag bag which included, https://www.boombycindyjoseph.com/products/boomstick-trio ! Lori unboxed, "Fairy Tears", by Siah Elixirs a scent made in collaboration with Jasmine's Garden. Lush! Support a wonderful small business and order yours here: https://siahelixirs.com/products/fairyLori next introduced us to her client, Aman Birring, who makes custom orders. You can connect via instagram with her here: https://www.instagram.com/craftsbyaman/Step into our library as we suggest Tamika Thompson's book, "Unshod, Cackling and Naked", found online here: https://www.tamikathompson.com/You can also find her story in 2023 Black Women in Horror (BWIH) Magazine- Special Edition here: https://blackwomeninhorror.org/2023/01/20/2023-bwih-magazine/and we announce the newly forming, "Scary Book Club"! Lori recommends a wonderful documentary about Lorraine Hansberry called, "Sighted Eyes|Feeling Heart", found here: https://www.sightedeyesfeelingheart.com/Lisa recommends, "Haulout", a short documentary about walruses and you can watch it here: https://www.newyorker.com/video/watch/the-new-yorker-documentary-hauloutWe toot the horns for Lourin Hubbard for Mayor of Fresno. Sounds good, right? https://lourinhubbard.com after a light hearted banter, we can't help but point out the EFFery going on in the news cycles. WE are following Transgendered peoples attacks. Find more information about your state here: https://www.aclu.org/legislative-attacks-on-lgbtq-rightsWe are supporting Dashad Cooper in Virginia! https://twitter.com/Dashad4CouncilJessica Anderson for Delegate: https://jessicaandersonforva.com/We have in our prayers and thoughts, Shanquella Robinson, and are following her story and hope her family gets the justice they deserve. nbcnews.com/news/nbcblk/shanquella-robinson-family-still-seeks-answers-months-death-mexico-rcna77297Lisa announces that she is transitioning to working on fundraising with a Central Valley group, as a liaison for Central Valley Matters, https://www.centralvalleymatters.org/ as the group she was working with in the Bay Area has decided to fold. Rest in peace, East Bay Activist Alliance. almost finally, we are stunned that Florida is eradicated race from stories about Civil Rights activists such as those about Rosa Parks. The March backward continues...https://www.rollingstone.com/politics/politics-news/race-deleted-rosa-parks-history-florida-textbooks-1234698582/and to end on a high note, Congratulations, Daya Brown! Brilliant work! https://blacknews.com/news/daya-brown-atlanta-black-teen-scholarships-accepted-50-colleges/See you next time, Friends! Support the showThe Parlour with Lori and Lisa comes to you with our takes on current events, politics, human interest stories, all things close to our hearts, and so much MORE! Thank you for following our media journey and be sure to look for us as we roll out in all the social platforms. #SlowMedia
In this episode we talk with Ezra Firestone - Founder of Smart Marketer, Zipify Apps, and Boom! by Cindy Joseph, and one of the leading ecommerce marketers in the world - about how to scale up an ecommerce brand in 2023.
Cindy Joseph found real estate because her husband thought she'd be good at it. Now she has a dynamic team in Dallas, TX with over 70 transactions closed in 2021. Connect with Cindy at http://josephgrouprealty.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network
Are you tired of trading your time for money? Are you killing yourself to scale your business? If you've recently started listening to the Smart Marketer Podcast, we do NOT want you to miss some of the juicy content we dropped back in the day! Today we have an excerpt from Episode 6. Ezra is one of the pioneers of the E-commerce industry, and he also happens to be the Founder of Smart Marketer (and the Co-founder and CEO of BOOM by Cindy Joseph and Zipify Apps). You'll hear him talk with Molly Pittman about the game he used to play (literally, poker) versus the game he's playing NOW! Not only does he share the real way to generate wealth, but also his take on the root of happiness. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Ezra Firestone, https://smartmarketer.com/about/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
The eCommerce business is one of the most challenging businesses to own. If you know nothing about digital marketing and the PPC advertising model, chances are, the business will fail miserably. In this insightful episode, I had a chance to speak with Brett Curry, a man who has built a good reputation in the eCom space. We will both dive into moving an eCom business off to Amazon, building a BRAND, and scaling it! Brett is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more. We have tackled numerous topics such as taking an FBA business to selling and building it into a brand off Amazon. What are the things you should have in place before moving your brand off Amazon? Which platforms are better to market on and why based on user intent and what that even means? We have also discussed how to think from selling a product to serving your customers and community. How can you shape your eCommerce business into a BRAND and sell more products that help more people? Why should you flip your thinking and move towards a race to the top rather than a race to the bottom and how that helps everyone, even the customers, businesses, and the world? Lastly, Brett will answer the controversial question - Can being on Amazon hurt a brand?! You will surely love this episode, watch and listen to it right now! Episode Highlights 04:30 How can you diversify a business off Amazon? 11:55 Setting the Cost per Acquisition off Amazon 18:50 Marketing campaigns that work in the eCom space 21:50 Structuring the AD budget for generating new traffic and remarketing campaigns 22:40 How does Demand Capture differ from Demand Generation? 24:28 Understanding the Customer Journey to create a meaningful business 28:19 How does an eCom Business evolve into a Brand? 32:13 How does Customer feedback help a business grow? 37:56 How to build a GREAT brand? 45:05 Where can you find Brett? About The Guest Brett Curry is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more. He's also been featured on top industry publications such as Search Engine Journal, Smart Marketer, the Shopify Blog, and more. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com) ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://bit.ly/3BusZE3) Connect with Brett Curry: ➥ https://www.omgcommerce.com/ ➥ https://www.omgcommerce.com/spicy-curry-podcast ➥ https://www.omgcommerce.com/ecommerce-evolution-podcastSee omnystudio.com/listener for privacy information.
Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
If you're going to scale your business, you've got to be able to delegate important responsibilities and build a strong team. It's every business owner's dream, and it's hard to do. But, the dream IS possible (especially if you pay attention to these strategies). In this episode, we're featuring the C.O.O of Boom by Cindy Joseph, Colleen Taylor. You'll learn how to select your leaders, protect your company culture, help new hires succeed, and more. Links Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/smart-business-systems/ Collen Taylor, https://www.linkedin.com/in/colleen-taylor-420b961a/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.
Diversity, Equity, and Inclusion (DEI) are so relevant in our world right now that we would be remiss not to discuss it. In this episode of “Sharing in Our Caring,” a platform for human services professionals, policy-makers, and thought leaders to shed light on the topics and trends impacting their industry, hosts Elliot Massuda and Natalie Wright-Umoh discuss the importance of DEI and how that work has become more prominent.. They are joined by Cindy Joseph, the Founder and CEO of The Cee Suite, who shares her experience as a talent management consultant, with a specialized focus in DEI. Tune in to hear the insights Cindy shares with organizations that are making a commitment to this work. Sharing in Our Caring is hosted by Elliot Massuda, Strategic Partnerships Manager at Foothold Technology, where he applies more than twenty years of strategic sales and partnership experience to connecting with and supporting our provider community. His co-host is Natalie Wright-Umoh, Training Manager at Foothold Technology, who brings more than 20 years of experience working with human service providers, local governments, and healthcare agencies.
EXP Realty Icon Podcast with Cindy Joseph Why EXP Realty - EXP Realty Explained You're probably asking yourself, "Why should I choose EXP Realty over any other company?" We'll give you great reasons here in our video! Want to Hire a Virtual Assistant? Visit → https://www.sphererocketva.com BOOK A CALL WITH ME BELOW to "Pick my Brain" about all things Real Estate and receive instant value for your business (marketing strategy, lead generation, social media presence, building a team, and more - no question is out of bounds)! Pick My Brain - Schedule a Call: https://calendly.com/sphererocketgame... Youtube: https://www.youtube.com/channel/UCwkZ... Instagram: therealjustinnelson Facebook: https://www.facebook.com/justinnelson... Facebook Business Page: https://www.facebook.com/sphererocketva
If you're into Optimization, Testing and Raising your AOV, you'll love this episode! We know it's the holidays, and Entrepreneur life is always busy but we had to share this high-value, tactical excerpt from Ezra Firestone's Blue Ribbon E-Commerce Mastermind. Ezra is the founder of Smart Marketer, Boom! by Cindy Joseph and Zipify Apps). Grab a pen and head to our website for expanded show notes, https://smartmarketer.com/blog/?cat=podcasts. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Read more about Ezra Firestone here, https://smartmarketer.com/about/ Join Ezra's Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/ Check out the Boom! By Cindy Joseph Website, https://www.boombycindyjoseph.com/
Today, Chalene has the pleasure of interviewing Ezra Firestone — an incredible entrepreneur who has been super successful with both physical and digital products. Ezra shares the story of his very unique upbringing and how he became friends and, ultimately, partnered with Cindy Joseph (over 30 years his senior). He explains the importance of their partnership and how their communication style made their Company BOOM! a huge success! Join the FREE 3 Day Grow Your Gram Bootcamp by going to GrowYourGram.com The ONLY Instagram marketing event of its kind that will give you actionable step-by-step methods, techniques and strategies you can put to use right away to increase your following and attract customers for your business on Instagram. Subscribe to The Chalene Show!!! Links from today's episode: Learn More about Ezra at www.SmartMarketer.com & www.Zipify.com Check out Ezra's FREE Trainings Follow Ezra on Instagram and Twitter @EzraFirestone Check out Marketing Impact Academy!! Go to marketingimpactacademy.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Stop dieting & start living: PhaseItUp.com Here's The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene
How do you handle it when someone comes out of the left field and throws insults and accusations your way? Has this happened to you in business? This JUST happened to our Host Ezra Firestone, Founder of Boom by Cindy Joseph and Smart Marketer. In this episode, Ezra takes us behind the curtain and talks through what happened, the whole interaction, and how he's choosing to process it. Listen if you want to learn how to process uncomfortable conflicts better (whether they come up in business or your personal life). To get more show notes for this episode, go to: https://smartmarketer.com/ep57. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or Subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, sharer your favorite episodes with friends, and be sure to tag us in your next post, #WeOurHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…this Serve the World Unselfishly and Profit —-
Ezra Firestone is the Founder of Smart Marketer, Zipify, Boom by Cindy Joseph, and much more...Links MentionedTheBKShow.comLearnWithEzra.com — Check out Ezra Firestone's World Class courses via my partner linkFollow Ezra on InstagramDropshipWithJon.com — Learn how to start an Ecommerce business from Episode #36 guest, Jon WarrenDropshipPodcast.com — Listen to Jon Warren and I talk all things high ticket dropshipping and get looks behind the curtain of some of my businessesLearnWithChase.com — Learn Ecommerce Email Marketing with Episode #28 guest, Chase DimondLearnWithEzra.com — Check out Ezra Firestone's World Class courses via my partner linkBenKnegendorf.com/bonjoro — Build better relationships with your customers by sending thank you videos directly from you, the founder, post purchase. Start your Free 14 day trial through my partner link and see for yourself!BenKnegendorf.comWant to pick Ben's brain? Book a 15-minute call!Join The BK Show's newsletterFollow Ben on TwitterFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show YouTube ChannelNever miss an episodeSubscribe wherever you get your podcastsJoin The BK Show's newsletterHelp the showLeave a reviewSubscribe wherever you get your podcastsWhat's Ben up to?Follow Ben on TwitterFollow Ben on InstagramApply to work with Ben to grow your business.
“Getting old is like climbing a mountain; you get a little out of breath, but the view is much better!" - Ingrid BergmanLar and I are just arriving at the ‘prime' of our lives as far as I'm concerned. It's funny how as we age that number of what prime changes. Especially the more we live in the present moment. I can honestly say, “This moment is the prime of my life!” Not only because I know that this moment is the only moment there is — so why cheat myself by thinking the past was the prime, when this moment is the only one I have and have ever had. So it's the prime of my life because I want it that way!This time of our lives is the only time we have to live in. So why look back? Why tell yourself you're too old for this or that? If you hear yourself saying something like this, check inside to see what your beliefs around age are. Are those beliefs inhibiting your ability to be present in the situation with all the circumstances that go with this present prime? Why do we try to hang on to this illusion of youth? Why not settle in to the ‘you' you actually are right now? Accept it all as it is. That feels yummy!Lar tells us about his relationship with his beautiful head of hair, and the loss of it, both with age and radiation treatments. He finally bit the bullet and shaved his head. He tells me he looks in the mirror and sees this old guy. And that's what started us talking about what age really is. What we see, or the changes our body's go through as a natural course of living a life, doesn't really reflect how we feel inside. We're always the same age inside. The same me that looks in the mirror now is the same one that was looking in the mirror when I was 21 or even three years old discovering the mirror for the first time. Isn't that the truth for all of us? We, as a society, worship youth. And too often as we grow older we try desperately to hold on to that youthful appearance. We need to ask ourselves why? We think we want to do something because we think it means something — but it's never about what we think it means. What is it we're trying to get? If it's not for the joy of it, reconsider. Check your motives. How we look changes as we age, and we never really see reality. What we see doesn't really reflect who we actually are, right? The only thing we really know is our own experience. If you are love, you are beautiful. When you're happy, beauty shines from within. As we age time mutates, yes? We find ourselves saying, was that last year, or ten years ago or yesterday? But there's also this sweet slowing down and appreciating life moment to moment that happens. It's beautiful. As we age we quit trying to control everything and our values become more and more about appreciating the moments we're living. We quit driving for what we think success or perfection is and listen to life. I love what Cindy Joseph said, “Aging is just another name for living.”Love the life you have right now — that's the yummy way! “Do not grow old, no matter how long you live. Never cease to stand like curious children before the great mystery into which you were born.” Albert Einstein
Do you feel old or are you uncomfortable with getting older? You are not the only one. Maybe you have thought about a new career, or becoming an entrepreneur when you are older. Whatever that thing is, you deserve it and you are worthy. You are your very own destiny no matter how old you are. I hate to say this but "Age is just a number" so remember that the change regarding our age has to happen in your own subconscious mind. Get rid of those feelings about getting older that don't serve you and replace them with only positive, truthful feelings about how great you are now. In this episode, I give you a couple of real-life examples...two women who were in their 50's...one failed miserably, and one was wildly successful...but why? Discover what you can do so that you are a successful person. Be the victor and NOT the victim as you age. Your potential is endless regardless of any age! Thank you for listening. I hope that you enjoy this episode! Boom Cosmetics by Cindy Joseph: https://www.boombycindyjoseph.com/ If you love the content you may consider buying me a cup of coffee! Go to: https://www.buymeacoffee.com/stephlee The topics/techniques I talk about take tenacity and a desire to see yourself living your best life right now and that is exactly what will make great things happen. Whatever you do, don't give up and always believe that the impossible is not impossible. It is only your thinking that makes it so. To have a more productive life in this ever-changing world listen to this episode. Get your dreams, desires, and results that you want. It's easy once you have the 411. *And no matter what, always remember what I've always said about this world, "Everything has to do with Everything." The simplest innocuous activity you do will affect another person, and maybe that other person is across the street, in another city, on the other side of the globe, OR not even born yet. The implications of your actions weigh heavy on you. At the beginning of this year, 2021, I challenged myself using the great number seven. Do your very own seven-day challenge. The number seven is great for attracting things to you! Involve the number seven as much as you can because the number seven invokes that great law of the universe, The Law of Attraction. Think of seven actions you can take and do that action for seven minutes/days/weeks. The more you involve the number seven the better it gets. Make an affirmation whether it be a word or a sentence that's positive and write that affirmation seven times a day for seven days. Sit quietly for seven minutes (set your timer) and think of what you want and/or how you see yourself in this world receiving what you want, pretending that you already have it. Make sure it's a good thing. Do this for seven days. Do a creative and exciting action that is going to move you closer to your goal. For me, I want to be a successful podcaster in my genre so I will do an episode every day for seven days. Make it fun and not a chore. The Number 7 - Gail Minogue (YouTube Video) - https://youtu.be/icS6nrl1zII SUBSCRIBE TO GROWING UNCOMFORTABLE - It's FREE, FREE, FREE! Get my book! Southpaw - A Tale About A Girl’s Imagination - Much thanks and appreciation! https://amzn.to/33Z9lkq Go to the website to listen to past episodes, get to my social media links, and read a bio on me...IF you are wondering what I'm all about: http://growinguncomfortable.com/ Apple: https://podcasts.apple.com/us/podcast/growing-uncomfortable/id1457646546 Spotify: https://growinguncomfortable.libsyn.com/spotify Instagram: https://www.instagram.com/growing_uncomfortable/ Twitter: https://twitter.com/GrowingUncomfo1 FaceBook: https://www.facebook.com/WeAreGrowingUncomfortable/?modal=admin_todo_tour *Contact: growinguncomfortable@gmail.com ALSO: Go to Talk, Tales, and Trivia ( http://talktalesandtrivia.com ), to listen to this podcast about culture, society, pop culture, and trivia. Have fun with your family and friends with enlightening topics and some great trivia. It's so much fun! AND...push that PURPLE BUTTON on your iPhone to SUBSCRIBE! Apple Podcasts Talk, Tales and Trivia iHeart Radio: http://www.iheart.com Stitcher:http://www.stitcher.com Instagram: https://www.instagram.com/talktalesandtrivia/ Twitter: https://twitter.com/TalkTalesEtc Facebook: https://www.facebook.com/talktalesandtrivia Go to the website to listen to past episodes and read Stephanie's blog posts: http://talktalesandtrivia.com *Contact: talktalesandtrivia@gmail.com
None of the “sexy” and big risks your favorite influencers are taking are real. Your big payoff will come through investing your time and energy in your work, then investing those profits. This week on The Unicorn Perspective I chatted with longtime friend and digital marketing wizard Ezra Firestone about deliberately building audiences and finances through consistency, the UFC, Formula 1 racing, how Joe Rogan has built his empire, and more. About the guest:Ezra is the CEO and co-founder of a massive cosmetics line called BOOM by Cindy Joseph, CEO and Co-Founder of Zipify Apps, a SAAS company focused on Shopify. He also founded Smart Marketer, which is an industry leader in digital marketing. Connect with Ezra on Instagram: https://www.instagram.com/ezrafirestoneWhat you'll learn:The benefits and pitfalls of being very disciplinedHow startups can no longer be nimble when they reach a certain sizeThe difference between “I've got something and I wanna make it better” customers versus “I've got nothing and I want something” customers
Colleen Taylor is the Chief Operating Officer at BOOM! by Cindy Joseph, the first pro-age cosmetic and skin care line for women of every generation. Colleen and her team are responsible for over $30 million in revenue in 2020 alone. She is also the creator of the Smart Project Management training course at SmartMarketer.com, where she helps project managers scale their businesses. Outside of work, Colleen is an avid snowboarder who has been practicing the sport since 1987. In this episode… What is the most critical factor for scaling ecommerce brands—or any business for that matter? According to today's guest, Colleen Taylor, it all comes down to great people management and seamless processes. When Colleen joined BOOM! By Cindy Joseph, the company was already experiencing success thanks to the team's hard work and excitement. However, they were struggling to catch up with the demands of a growing brand and multiple product launches. This is where Colleen came in to help. Using her people and product management skills, she implemented the organized systems and processes necessary to scale the company to tens of millions of dollars in revenue. So, what are the strategies behind Colleen's success? Listen to this episode of the eCommerce Profits Podcast as Joshua Chin chats with Colleen Taylor, the Chief Operating Officer at BOOM! by Cindy Joseph, about the power of people management and processes. Colleen shares decades of wisdom in one value-packed episode—including the lessons she learned from her time working at Smart Marketer and her strategies for successful leadership. Stay tuned for more!
Ezra Firestone is one of the pioneers in the ecommerce industry. He is the Founder of Smart Marketer and the Co-founder and CEO of BOOM by Cindy Joseph and Zipify Apps. As a master strategist, content creator, and legendary advertiser, Ezra makes $40 million per year between all of his businesses. He is simultaneously a practitioner, creator, and educator in the ecommerce industry, serving the world unselfishly while profiting. In this episode… Many ecommerce founders share one ultimate goal: to build a brand that supports their dream lifestyle. However, with the various responsibilities and roles that come with running an online business, this may seem nearly impossible. Yet, some founders have unlocked the secret to success and now run seven-figure brands—while still maintaining a work/life balance. Ezra Firestone is one such business leader. He currently runs multiple highly successful brands while also making time to pursue a meaningful life. His secret: a mindset of mastery. As he says, the willingness to put your attention in one area consistently over time will help you achieve success and, ultimately, freedom. So, what is Ezra's advice to ecommerce business owners in 2021? Listen to this episode of the eCommerce Profits Podcast as host Joshua Chin interviews ecommerce expert and serial entrepreneur, Ezra Firestone. Ezra shares how his ecommerce journey first began, the lessons he learned while building his multiple seven-figure businesses, and his advice to current ecommerce founders. He also reveals the three pillars of ecommerce success. Stay tuned for more.
In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph.This year he plans do 30% more and he's going to tell us exactly how.Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year.You'll learn:Ezra's content marketing strategyWhy to set up pre-sale campaignsBest times to send emailEvery single app in every Ezra's storeShow LinksEzra's 2019 podcast everMoney Talks SeriesEmail on AcidSmart Email Marketing 2.0Ezra on InstagramZipify PagesSmart MarketerBoomSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop's search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
We’re guaranteed to hit a ceiling at some point if we’re just trading hours for dollars. We have to stop limiting ourselves to just one income stream, especially if that stream depends on our constant attention. Online courses are a key way for entrepreneurs to make money with relatively little input, because once they’re created we can continue to sell them for years to come. That being said, for the best results we have to think about our marketing strategies. How can we promote our courses effectively, so we can make money from the same content over and over again? Is there a way to make our launches more seamless? In this episode, CEO of Collaborate.Work, Bevin Farrand shares the secrets to a successful course launch. Have an overarching plan. It’s easier to shift things around when you know what you’re going to do. -Bevin Farrand 3 Things You’ll Learn in This Episode The importance of knowing what we’re working towards: When creating a product, it’s vital to have an overarching goal in mind. Be conscious of what’s being created and what we can expect to see as a result. How to stop leaving money on the table: Every piece of communication we share about our products brings in revenue, so by forgetting to send even one email, we’re losing money. To combat this, plan communication strategies in advance. Planning doesn’t mean we’ll never miss anything, but it does make it less likely. How to build a buzz around our courses: To generate attention for our launches, the content we share in the build-up needs to tell a story. Seeding the product hooks our audience so by the time we launch, we’ve already got willing customers. Guest Bio- Bevin Farrand is the CEO and Head Cat Herder of Collaborate.Work, which works with small business owners, entrepreneurs, and mid-size corporations to get their ideas out the door and into the world. As the former Brand Director of Boom! by Cindy Joseph and Smart Marketer, she's led dozens of product launches and promotions generating 20MM+ annually. She's also developed online courses and summits, as well as executed launches, for I Will Teach You to Be Rich, Evolving Wisdom, and several entrepreneurs. She is passionate about supporting her clients to create businesses that enrich their lives. Her favorite and most demanding "clients" are her three-year-old daughter and one-year-old son. To find out more, go to: https://www.facebook.com/collaboratework https://www.instagram.com/bevinfarrand/ https://www.launchsecretsroadmap.com/special-offer40699042
Today's podcast affords me the chance to sit down with a guy who is all over my digital world of eCommerce - Ezra Firestone. CEO of Boom by Cindy Joseph, Zipify Apps and the Founder of Smart Marketer, Ezra has been in the eCommerce space and building online businesses for over a decade now. But before that, he grew up in Hawaii learning Judo and working to become a top competitor all before the age of 18. If you're considering getting into an online business Ezra gives an easy tip for figuring out how to differentiate between shysters and the real deal. Ezra tells me about his backround in Judo and how a familial connection got him started in the discipline when he was 4. He shares with me what transfers over from martials arts to the rest of his life and why that makes him as successful as he is at the things he wants to do. Because we are all pressed for time I have to ask Ezra how he manages all of his time and seemingly appears everywhere on the internet in the ecommerce space while running a couple other businesses. This also transfers over to his personal life to make sure he is taking care of his health, his family, relationships and his businesses.
Ezra Firestone is one of the world's leading e-commerce experts. He runs Boom! by Cindy Joseph, Smart Marketer, and Zipify Apps. Ezra has been uber-successful with his business ventures, he's made over $86 million in the last 4 years from Boom! by Cindy Joseph alone. In this episode, Ezra provides insight into the current state of the market and shares his strategies on how to position your business in a down economy. Click here for the show notes
eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing
Ecommerce aficionado, Ezra Firestone, joined us for this weeks episode. Ezra is founder of Smart Marketer, creator of Zipify apps and owner of Boom by Cindy Joseph. We discussed building an 8-figure ecommerce business, being able to enjoy success, and having a true work/life balance. Don't forget to please leave a comment below or review […] The post EU165: Ezra Firestone – Work/Life Balance and Success appeared first on eCommerce Uncensored.
Start Yours | An ecommerce, dropshipping, and entrepreneurship podcast from Oberlo
Ezra Firestone has been at the forefront of digital marketing for more than a decade – which is like a century in ecommerce years. We got Ezra on the line to break down Facebook ads, and this conversation turned into a lot more than that. Ezra digs into his Facebook ads secrets, no doubt, but he also talks about how anyone signing up for entrepreneurship better be ready to sign up for a whole bunch of stress, and better be ready to give up that nice, cozy sense of security that comes with a more conventional job. But fear not! He also talks about how to cope with that stress, and how to beat the ends and build yourself a successful online business. So, come for the tactics, stay for the psychology breakdown. Ezra is the CEO and co-founder of a massive cosmetics line called BOOM by Cindy Joseph, CEO and Co-Founder of Zipify Apps, which makes some awesome apps that you can use on your Shopify store, and he also founded Smart Marketer, which is an industry leader in digital marketer. So that’s the resume, and here are some numbers: He oversees Facebook ad campaigns that spend 5 figures a day, every day, and he expects his various businesses to generate $30 million in revenue this year alone. If you want to reach us at Start Yours, shoot a note to podcast [at] oberlo [.] com.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. For more on BOOM by Cindy Joseph, Ezra Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brandTune in to learnWhat is the love, demo, love video and why is it such an effective marketing toolWhy you should not drive your traffic straight to a product page and where to drive it to insteadWhere to reinvest in your brand and company
If you're currently running ads to cold audiences - whether that's on Facebook, YouTube, Google Display Network or anywhere else - you need to consider where you're sending that cold traffic. Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content. What is pre-sale content? To explain, I brought in one of the foremost experts on the subject, Lindsay Marder. Lindsay Marder is a self-proclaimed content marketing nerd. She served as Managing Editor for Digital marketer for 4 years. Now she's working with brands to spread their missions and engage with customers. She's also the Co-founder of Digital Strategy Bootcamps with Molly Pittman and John Grimshaw. Here's what we cover on the show: What is pre-sale content? Why pre-sale engagement content is PERFECT for cold traffic, especially paid cold traffic. Real-world examples including the legendary 5 make up tips for older women - page used by Ezra Firestone and Boom by Cindy Joseph. How Third Love used pre-sale content to show women everywhere that they were putting on their bra all wrong. How do you identify topics using free Google tools and some simple online research? How to let customers write your ad headlines and content headlines for you. What can you learn from 5-star and 1-star reviews from your competitor's products (this is so brilliant). Dos and Don'ts for the page itself Plus more!
It's never too late to pursue your passions and to discover your true purpose in life. In this week's Growing Bolder, we catch up with people from all walks of life -- from the famous to the average -- proving it's never too late. One of those people is Rock and Roll Hall of Fame backing vocalist Darlene Love, who explains why this is the best time of her life, despite working with some of the greatest singers in rock history in the past.
In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph.This year he plans do 30% more and he's going to tell us exactly how.Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year.You'll learn:Ezra's content marketing strategyIndustry gossipWhy to set up pre-sale campaignEzra's ten email Black Friday strategyBest times to send emailHow to setup landing pages for holiday promosShow LinksEzra on InstagramShopify buys 6 River SystemsZipify PagesSmart MarketerBoomNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop's search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
Hi! My name is Christian Rodwell and today I’m talking with CEO of Smart Marketer, Ezra Firestone. Ezra is a creative, personable down-to earth entrepreneur, who thrives on helping people to reach their business goals - most notably in the online world and especially eCommerce. Despite being recognised today as one of the smartest marketing guys on the planet, Ezra began in just the same manner as many of you listening will be doing right now - moonlighting as an entrepreneur, coming home after work each night and spending a couple of hours studying eCommerce and marketing ...which led him to setting up his first online store, My Costume Wigs. Like most of us, Ezra was chasing Freedom in life to focus on the things that really mattered to him - such as his loved ones and just having that freedom of choice and not having to answer to somebody else. After a couple years running a profitable ecommerce store, he systemised the process well enough that he had time to start another. In 2010 he created what would become his most successful brand, a pro-age cosmetics line called BOOM! by Cindy Joseph. ...a business that now generates over $20m/year. I could have chosen to pick Ezra’s brains about the latest cutting edge marketing strategies … (and if you want some of that then head to youtube where you’ll find heaps of videos) however I felt it would be of more value for Escape The Rat Race listeners to find out what type of business Ezra recommends for someone just starting out. Ezra has been in the online world for a long time now, and has tried a LOT of different things ...so If you’re serious about escaping your 9-5 within the next 12 months, then get ready to take some notes. OK Let’s do this! Let’s head on over to my conversation with Ezra Firestone. DOWNLOAD THIS WEEK'S FREEBIE! Ezra has very kindly shared his powerful new Facebook Ad Strategy for you to download. All you need to do is head on over to www.etrr.online/podcast77 Guest Details: Ezra’s Official Website Ezra Firestone Twitter Account Ezra Firestone Linkedin Profile Connect with Escape The Rat Race [#ETRR]: Official Website Private Facebook Group ‘Sack Your Boss: The Ultimate Guide To Escape Your 9-5’ - [Book] Out Now! Thanks so much for joining us this week. Have some feedback you would like to share? Send us a message If you enjoy listening to our show every week, please leave us a review on iTunes! (It really helps spread the word ;)
Today the newest member of the Quiet Light team, David Newell, joins us to discuss the four pillars for buyers and sellers, particularly when they apply to SaaS businesses. David knows SaaS super well and covers all the metrics that buyers and sellers need to pay attention to on both sides of the acquisition process. We discuss everything he looks for when listing a SaaS business, the challenges in measuring some of those metrics, and some common SaaS buyer pitfalls. David started his career in investment banking and worked in that environment for four years. Looking for a taste of life on the outside, he started brokering online, eventually working his way through the ropes to a head broker role. David is now a successful entrepreneur in his own right, with a brand in self-discovery and personal development which has grown from a podcast to a full online brand. Inner Truth offers a wealth of courses, community, and content for anyone embarking on a journey of self-truth. We're very pleased to welcome David to the Quiet Light team. Episode Highlights: David takes us through his background and the SaaS business floodgate that opened for him as he learned about this niche and began brokering SaaS deals. The top three things David feels are important to hone in on to add value to a business. What churn is, how it's calculated, and why it's a cornerstone to a SaaS business. The difference between MRR and ARR and how each can affect the revenue profile of your business. David's software recommendations for measuring the metrics he looks at in a SaaS business. We get into what micro SaaS is and how it differs from the traditional SaaS model. Potential pitfalls of owning a SaaS business and the challenges to consider when getting into the SaaS acquisition arena. Tips and advice for folks preparing to sell their SaaS business. Compelling acquisition tips on how to do the good work before getting ready to sell. Transcription Mark: Joe we are quickly being outnumbered here at Quiet Light Brokerage. We just hired on somebody else who hails from the UK. Joe: Yes; David Newall, a fantastic guy, and another Brit. I guess Brian's not a Brit he's a— Mark: What is he? Joe: He's Estonian, that's what he is. Mark: Yeah but he's kind of an international mutt when we would think about it. He's Estonian but he lives in the UK sometimes but now he's looking at living who knows where. Joe: Well, he's a true entrepreneur. He's been living all over the world with his wife for the last 12 months. And we just got together at the Prosper Show last week with both David and Brian and Brian's wife; a first time we've met a Quiet Light spouse right? First time you've met … you've owned this company for almost 11 years and you've never met a spouse until last week. Mark: Over 12 years. I mean talk about the age of the modern company right? We are a distributed company. Everybody lives in different states and when we see each other it's at conferences. So it's pretty rare for me … very rare being that this is the first time ever that I met a Quiet Light spouse. And I think the only reason that I did is because Brian and his wife don't actually have a home that they go to. Joe: That's right. Mark: I mean obviously they have places where they live but they're constantly on the move which is fun but I'd like to meet more of the spouses. Joe: I'm with you. Yeah, they were in Vegas and then they were heading down to … I think it was Panama for two months and eventually they're going to make their way back to the UK and settle down I believe but we'll see. Time will tell. But yes we have a new member of the Quiet Light Brokerage team. His name is David Newall; a former investment banker, a former head of brokerage services for a competing firm, a fantastic guy. I gotten to him a lot on the podcast but even more last week and I knew we were going to hit it off well when I started calling him Harry Styles because of his British accent and his affinity towards Taylor Swift. Everybody call him Harry if you want and I think he called me grandpa at one point. So I think we're going to get along well. Mark: Didn't sort of from Australia though, is he? I mean— Joe: Not at all, that's what I kept saying just to bust his chops a little bit. Mark: Well, let's get to the meat of it though because David really knows SaaS super well. The guy is a genius when it comes to SaaS businesses and you guys talked about some of the metrics that both buyers and sellers need to pay attention to in a SaaS acquisition. Joe: Yeah, we did. We went through everything that he looks for when he's listing a SaaS business for sale and he's done dozens and dozens of them personally. So all of the different metrics and what some of the challenges are in measuring those metrics from a selling standpoint and then we focused and flipped it over to what buyers should look for and what some of the pitfalls are. Very, very knowledgeable; a very smart guy and it's going to be a great podcast for those SaaS business owners out there. Mark: Well, I love having these British guys on staff because they make us sound so much more intelligent. Joe: He does. Come on now there's nothing like a good southern drawl though. I don't have it but there's plenty of folks that have. Mark: Well, it helps that David is actually a really really smart guy so it's not just the way he says words, it's what he's saying. He's always extremely insightful. And he puts things in a very simple way as well that makes it pretty easy to understand and adjust. Joe: Yeah so let's get to the accent. Let's focus on SaaS and what David has done in his history and how he's going to help the Quiet Light team build a much, much bigger brand and a great, great addition to the team for all the buyers and sellers out there as well. Joe: Hey folks it's Joe Valley with Quiet Light Brokerage and today I've got one of our newest brokers with us. He has a ton of experience. It's David Newall. David welcome to the team and Quiet Light's podcast. David: Thank you, Joe, it's a pleasure to be here. Joe: That's a funny accent. Is that Australian? David: It's British and I saw you write it as Australian in an email the other day. I was absolutely savaged by that. I was going to reprimand you. Joe: I was only kidding. I was on the phone with Ben. We won't say his last name but he's like yeah tell him he's a great guy but I really don't like that Australian accent. He was kidding at the same time as well. Anyway, I'm going to kick this off just the way we do with every guest David and that is can you give us some background on yourself? Tell us about who you are, where you've been, that kind of stuff. David: Yeah well, I started life out in in investment banking actually. I've been a business degree undergraduate and then I launched myself into the windy world of investment banking. And I worked in merger and acquisitions for Citi Group in London for four years which as you can imagine is a very intense environment but also an incredible learning environment. And there I got to work on some of the biggest tech media and telecoms, M&A, Capital Races, for the first four years of my life. And you learn a lot, you earn a lot, you don't sleep very much and so at a certain level you start to think I wonder what life looks like on the outside of this office. And so I left that and took some time to travel and then shortly thereafter I decided it would be really good to get involved in something smaller where I could have more a managerial position and bring a lot of the experience that we had into a more exciting and a hotter area. And so that's when my online business brokerage life actually began. And I started life out at one of your competitors. Joe: Our competitors; you're on the team now. David: And yeah so I started like everyone does with this so that's the bottom realm with always the view to building up and becoming the [inaudible 00:07:48.7] which is just the head of brokerage and operations there. And so with the three attendant that I have, we obviously expanded very well out of London and moved overseas to Boston. Built a team up and so in that time yeah I must have done about 75 deals and sort of oversaw the rest of the team doing about 200. So a lot of deals across a lot of business models and a lot of niches. And yeah it was a very exciting endeavor. Joe: You know I was out for a walk this morning and yes folks I'm in North Carolina and it's sunny here and I was thinking about having this conversation with you this morning and the fact that you mentioned the last time we chatted that you've done 75 deals. And I'm thinking wow David might have more experience than I do. And I'm adding mine often. I think I've done more but I'm doing it longer, that's the key. David: Yeah for sure. Joe: But you have me by doing a larger deal than I've done as well which is it's great to have that experience that you bring to the team just because that's everybody here at Quiet Light, a very successful entrepreneur business person and a great deal of skill and talent in the internet space as well. You are also an entrepreneur as well can you touch on that just for a moment? David: Yeah, that's right I mean I think one of the things that was just becoming kind of a burning seed for me in 2016 which is the year that I sort of decided to leave was to strike out and become sort of my master and flex my entrepreneurial feathers a little bit. And so I spend the best part of sort of nine months, ten months as really resting and thinking in to what I wanted to get involved in. And my personal interest is massively in self-discovery and personal development. So I got really deep into yoga and meditation and shamanism and breathe work and all of these wonderful tributaries that are now becoming really big parts actually of modern culture. And so around this time last year, I actually launched my own online brand of self-discovery called Inner Truth and it started as a podcast and then we since added on audio courses with various famous speakers from around the world. And yeah the podcast is growing exponentially now and I'd had some really amazing people and I've got to interview some of my favorite authors, singers, writers, speakers, yeah it's mostly really famous people so it's kind of an interesting life now hopping on the podcast every week we have a celebrity and— Joe: It's pretty neat. David: Yeah yeah [inaudible 00:10:18.8] Joe: Yeah, it's … Mark and I did a podcast on the benefit of podcasting for your business and for us at Quiet Light it's just opened up doors to very successful authors, professors at Harvard, whatever it might be and then there are these celebrities inside the world we live in which is e-commerce and SaaS and so on and so forth. But it really is a great tool for anybody that's running their own business. Start with a podcast, it doesn't cost that much. You can always edit out stuff that you're not good. I think actually when we did that podcast I must have stuttered and stumbled in the first three minutes and we decided not to edit any of it because we said look if we can do it anybody can. David: Yeah, 100%. I mean on the first episode I recorded it was an hour long and I spent four hours editing it. Joe: Yeah. David: Well, I've got the last move and now and there's a lot less going on. You sort of have to force necessity when you're doing some of the bigger guns now. Joe: You certainly do. Speaking of big guns let's talk about some of your experience in the e-commerce brokering world or internet business brokering world. A lot of folks think that Quiet Light is really specialized in physical products or e-commerce as they label that whereas the largest deal I've ever done was a content business. The next largest after that was a SaaS business. Sure I do lots of Shopify stores with an Amazon component or more these days an Amazon business with a Shopify component but you have a tremendous amount of experience in the SaaS base right? David: Yeah exactly I think you know around 2014, 2015 we really started to spot this emerging trend of micro SaaS businesses coming up and sort of not really being thought about perhaps and valued in a very sophisticated way given the strength of these businesses, the IP mode that they've got and the recurring revenue. And so we really started to pour a lot of attention into what makes SaaS special. And yeah we're very happy to start working with some great names like Patrick McKenzie and Rob Walling and as they bought their businesses to us and we did successful exits for them; the floodgates opened really. And so for me yeah I think … you know I sold several dozen SaaS businesses over my time and culminating over course the successful sale of Rob's business direct in Leadpages in 2016 which was an incredible transaction an awful massively personally gratifying because Rob is such a good friend and great to get a life changing exit for him but also to sell into a company as big as that with Claire as a CEO; a super dynamic deal environment and yeah definitely a lot of learning. Joe: Yeah, Mark had Rob on the podcast talking about his story of building Drip and exiting from it and it was a great, great podcast. If anybody hasn't listened to that please do. But it's kind of funny I remember when you were doing that deal and we were getting wind of it and it's funny we just thought oh yeah no we don't want to do 10 million dollar deals or whatever the number was. You have to fly all over the country, you got to put a tie on then you … and I don't think you probably did any of that. And now we're doing deals that are that size and a little bit bigger so we all grow up in this business and have to evolve so to speak. So let's talk specifically about SaaS David. For the audience that's out there, if they're running a SaaS business, if you're working with them through Quiet Light, you get a referral and boom you've got a SaaS business that you're going to value what are the top three or four things that you're going to sort of hone in on that is going to bring more value? Maybe even speak to the buyers here what should they be looking at and what would you look at as the seller's broker? David: Well, I think that one of the most important probably least looked at and least understood metrics of any SaaS business is churn. Churn really is the cornerstone of successful SaaS business because it is completely cancerous to revenue growth if you don't get that right. Joe: Can you define that for folks that are just beginning to look at SaaS; what churn rate is and maybe how it's calculated? David: Yeah, churn rate I mean you can look at it from a revenue perspective or you can look at it from a customer account perspective. Revenue is probably more helpful and that's simply telling you how much revenue, how many customers you're losing per month through cancellations, expiries or sort of billings that aren't going through. Joe: That's measured against total revenue and what's a good churn rate in the SaaS world? David: Well, that's a great and a pretty seminal question that comes up a lot when you're evaluating SaaS businesses that specifically are targeting different end users. So if you're thinking like the B2B space the monthly customer churn rate actually varies quite a lot depending on which business segment you're looking at. So if you have a SaaS business facing an enterprise segment it's going to have a materially different monthly customer churn rate than one interacting or facing against an SMB segment because those end customers have different purchasing behaviors. So in enterprise, for example, you know very, very, very low monthly churns expected and we're talking like 1.5 to 1% a month which annualized is 6 to 10%. When you're looking at SMB something doing 3 to 7% is— Joe: What does SMB stand for David? David: Small to medium sized businesses. Joe: Thank you. David: And so annualize that's more like 30 to 60%. And so now you can start to see that the difference between a 6% percent monthly churn rate and a 4% monthly churn rate is going to have a mega, mega, mega difference to the revenue profile of the business 12 months out from now. Joe: Yeah, let's just … I want to talk about the other two aspects in terms of things that you look at in terms of the metrics but the churn rate measured against the revenue; obviously, the revenue has to continue to climb and new customers need to come in at a higher phase than the churn rate in order for the business to be growing. Or even actually just staying steady right? They can be losing 5% a month and be gaining 5% a month in revenue just that. And the beautiful thing that buyers love about this is that … or SaaS business is that it's the recurring revenue. And they generally trade at a higher multiple. If you've got a straight up e-commerce business selling physical products with its own brand even with a patent I think that a SaaS business that's growing and has lots of growth opportunities and a reasonable low churn and workload is going to trade at a higher multiple. Is that your experience as well? David: Yeah well, I think that the recurring revenue piece is one explanatory factor for that premium in multiples. I think the other is simply the moat that exists around the average SaaS business; having that intellectual property. We work in a space where if you can find product market fit for a very quick rate with an Amazon business and very quickly start to scale it but with the SaaS business you might have to pile in anywhere between 10,000 and 100,000 into development and may not even make a penny. And so one of the things that actually make these micro SaaS businesses very valuable when they come to market is that actually, they've simply found product market fit after having put down a lot of Cap Ex. And so it's interesting that that's actually a large amount of the value proposition for people that are looking to acquire these and scale them because that in itself is finding a diamond in the rough. Joe: Right, so that risk is one of the four pillars for those that listen often. It's one of the four pillars and it's the lower the risk as David's talking about the defensibility of the business, that moat around it, it lowers the risk so therefore the value of the business goes up. All right throw in another couple of metrics that you generally look at and it's important for buyers to think about as well when they're looking at SaaS businesses. David: Yeah well, I think acquisition channel for the customers is really important and I think the really premium SaaS business at the higher end of the multiple range are just like every other type of business managing to acquire customers across a multitude of channels so the concentration risk is low. And that within those channels the competition is relatively low. You can look at say a SaaS business in the project management space which is absolutely saturated with VC vat competitors and that's a pretty frightening spot to be in. You'd much prefer to be somewhere in a quieter segment just like we'd look at in e-commerce. The same rules apply. I think it's quite nuanced in SaaS though because you have put down a lot of Cap Ex upfront to develop product and so you have to be pretty savvy when it comes to acquiring customers at a reasonable rate. Joe: Okay. So we've got the cost to acquire a new customer, the channel that you're getting them from, the churn rate, anything else that really jumps out that you're looking at? David: Yeah, I think the profile in terms of the revenue of the business is really important. So obviously we've been talking about MRR but there's ARR as well right? Joe: So that's Monthly Recurring Revenue and Annual Recurring Revenue. David: Yeah, exactly and it's very tempting when you're a business owner and this is kind of an important thing that I think a lot of business owners can trip up on to want to sell lifetime and annual plans at a gracefully discounted rate in order to book that revenue. But when it comes to sell it presents a pretty lumpy revenue profile at a major risk for the acquirer. And so actually the multiple that can be applied to MRR should be higher than ARR because it's more predictable. And this is, even more, the case when you know you're using debt financing to buy a business. And so something that I would always do when I'm evaluating a SaaS business is actually use something of a blended multiple where I value MRR higher than ARR. Joe: Right so to further detail that and explain a little bit that annual recurring revenue if you have one or two months a year where let's say the subscriptions are opened up and there's a flood of customers with a special promotion and a steeply discounted price for an annual subscription but you're selling the business a few years later and you are nine months away from or actually just say two months after that annual subscription, the person that's buying the business they're going to go 10 months without having that big bump in revenue. They're not doing any daily or weekly or monthly work for that revenue. It's going to occur so there's no discount necessarily but it can become a challenge like you say when they're getting debt financing. They've got a monthly payment to make every single month and if that big bump is not going to come for 10 months it can be a bit of a challenge. That's great. David: Yeah, and it's not entirely guaranteed that those annual subscribers will renew a great wish that came in there and I think people expect a certain level of annual around Black Friday but if the business is struggling to show MRR growth in off months then that's a bit of a red flag potential. Joe: Right, so from the buyer standpoint you think really the focusing on the monthly recurring revenue … you got to look at the annual recurring revenue but the more attractive business would be one that's got more monthly recurring revenue because it's spinning out that risk a little bit more. David: 100%. Joe: 100%. Okay, software that's out there to help SaaS owners measure these metrics. It's a challenge like I've looked at trying to calculate at lifetime value. It's very, very difficult. Everybody does it a different way. Is there a particular software that you've seen more SaaS owners use than not? David: Yeah I mean I really like the Profitwell analysis actually. I think whatever you use standardize. I think it's not helpful to swap between Chartmogul, Baremetrics, Profitwell, and just keep skipping around because then you're looking at very inconsistent numbers and methodology as in if trying to evaluate a number of SaaS business that's just not an additional complexity that you want to commit into your analysis. So I think stick with one and the one … the dashboard I've seen as the friendliest and the most well explained and the easiest to use is Profitwell. And in particular, looking at their cohort analysis the churn is this incredible way of seeing whether the business underlying is improving or getting worst as new customers are coming on board. Joe: Okay, Profitwell or wells? David: Well. Joe: Well, Profitwell. Yeah, I've seen Baremetrics used quite a bit on the SaaS businesses that I've sold. It's a great tool for buyers and sellers just to go look at it and study what these metrics are that people are analyzing these businesses on. David: Yeah, 100% and there's a bunch of open source businesses upon the Baremetrics platform where you can just go and look right now. I mean you can look at Baremetrics and their own metrics I believe on their own platform and I [inaudible 00:23:14.4] I think convert kit was on there for a while. They may still be. So it's fascinating to have a poke around and once you've looked at a handful of SaaS deals you can really start to get a feel for what makes sense for and what doesn't around from all of these metrics. Joe: I got you. David, you've mentioned the term micro SaaS more than once can you define that for us? Is there a certain size? Is that what you're referring to? David: Yeah I mean I think of micro SaaS as sub a million dollars in value but really when I think about it more deeply it's characterizing the business that has not gone down the sort of venture capital deep investment. You know fast growth, pushing for a revenue multiple exits and instead gone for the bootstrapped— Joe: I got you. David: Slower grave way of doing it. And that is absolutely not to say that you can't take a micro SaaS and push it into that revenue growth multiple VC back territory. It's just that I think a lot of the businesses that we look at in our world tend to fall into the micro SaaS class version. Joe: Yeah, I sold one last year that literally was started by someone that had a problem and he solved it himself. It was sort of a self-calendar tool and he had it for 14 years but he was an engineer by trade and you could tell by the interview that I did with him that he was not comfortable selling or talking; very, very much an engineer. The person that bought it very much the opposite of that and is already talking to private equity folks to invest or get it to a certain point and take it beyond this sort of micro SaaS market that you're talking about. David: Yeah this is a really important point actually that I want to extend because what I've observed in my experience is that a lot of the businesses that come off exit were designed by the engineer, by developer types that find a problem that solved that and pushed it out to friends and family and other developers, acquire a customer base. It starts to grow organically but they simply either don't have the appetite, the interest, or the skill set to market it. Nor do they want to. And so these businesses become right for marketers to take them over and actually work on building them out from a marketing standpoint because a lot of them are in very good shape on a technical side. They just need more sales effort poured into them. Joe: Yeah, the one I sold it was doing … I forgot exactly, let's call it a quarter million dollars in discretionary earnings. His advertising budget on a monthly basis was $325. David: Yeah. Joe: Yeah, I get emails every week now from them. I'm on their list; the guy that bought it and they're doing a much more aggressive email campaign, retention campaign, and adding new tools and features for the existing customers. Let's talk about the pitfalls of owning a SaaS business for those that are potentially buying one for instance. What do you see as major pitfalls and I had a gentleman named Ezra Firestone, you probably know Ezra. David: Yeah. Joe: I had Ezra on the podcast and we talked about a number of things. He's very much into yoga and meditation too by the way but we talked and he's got e-commerce businesses and he got SaaS businesses and he talked about the differences and what he likes about each and what he prefers. But I'd love to hear you talk about pitfalls and I'll tell you Ezra's feel. David: Yeah, I think that the IP roadmap for any SaaS business is always something that you have to be very clear on. I think you can easily fall into a trap where you start the design … excessively design the product either on specific customers and then it becomes this very odd sort of pool of mud. They like to use that phrase in SaaS world where you're designing around specific customers or you're just adding features to it that perhaps aren't really needed. And actually, I think a lot of SaaS business actually benefit more from dialoguing with customers about how to use their products more effectively. Because oftentimes they're only using about 20 to 30% of the functionality and then often churning away because they're not aware of the other 70% than just by adding feature sets for the point. And of course, this really does stack up because as you add more features that's going to add more complexity. You create more of a UX headache for your customer base. You create more of an operating manual to train your sales team with and everything starts to become … to slip out of control of. And I think that having a very clear crystal clear vision about the road map is actually like something that yeah probably keeps a number of SaaS owners up at night contemplating that. I think churn is a real challenge for micro SaaS businesses specifically because a lot of the time there ain't SNBs so they're naturally facing against a client base that's got higher churn. And the best way really to reduce churn is to really improve your onboarding experience and your customer success. And something we're all absolutely crushed during one of the best in class onboarding processes I've ever seen but it is expensive to do that unless you go down a very intelligent sort of IT lead onboarding route. And that's a challenge that I think a number of business owners struggle with because once you get up into massive scale on your VC back so you can have a whole sales team that come on and really help train every single house member when you're in this micro space you don't have the capital to do that. So you got to think very creatively about really educating customers, really onboarding them very well so that you can solve the churn issue and scale the business well. And the churn is also important because it really starts to impact your ability to run paid for example [inaudible 00:29:03.4] acquire customers that way and so there's a lot … you have to be just very, very thoughtful such I'd say churn is quite a headache as a SaaS business owner. Joe: Yeah, it sounds like any business with customers. Take care of the customers first. Make sure they're using the tools to the greatest extent possible and that will reduce the churn. Which will, in turn, give you more money to do paid advertising than more than $325 a month. Yeah, I was going to go to the same place not that there's a right business or a wrong business to buy, they're just physical products businesses are just different than content versus affiliate versus a SaaS business. So anyway I was talking with Ezra about it. He owns both. He owns Zipify and he owns BOOM by Cindy Joseph or a portion of that one. In the physical products world, you create an ad and it hits and you scale. You spend more money on the ad. With a SaaS business it may be the same but then you've also got more support, more customer onboarding, and focusing on that churn rate and the metrics and you've got the cost of those developers which are also a lot more expensive than the cost of really good customer service people or graphic designers in the physical products world. A big, big difference though and again it all balances out. With the physical products business you have to have working capital for inventory. Your business is growing like crazy … sometimes I've sold businesses that have been 24 or 36 months old and had in-depth conversations with the owners of those businesses David. They bootstrapped it. They don't ever take any money out of the business. It's just growing and all they do is take every ounce of profit just trying to keep up with the inventory demand; that working capital demand. And sometimes they still run out of inventory. So there are two different ways to look at it; two different worlds. Those people that exit on the e-commerce world they don't take a whole lot out the first couple of years if they hung on that accelerated growth always slows down a little bit and they can then start taking salary and pull some more money out of the business. But you don't have that physical product or working capital requirements inventory in SaaS but you've got more expensive staff and developers that gosh if you've got a key developer and they go away it's a key employee and you've got to replace them. It can be very challenging and very expensive. So I'm not sure which is right. I always … I think people that are new in the in the internet space that are coming from the corporate world and want to live … work at home and see their family more and travel less and I've talked to a lot of people like that they say what … where should I go? What space should I look at? And I kind of think that they understand more easily physical products and can easily say I sell a widget versus I sell software to that people subscribe to to help them manage their calendar better. It's very different; very challenging I think. What are your thoughts on that? David: Yeah, I agree entirely. I think there's a lot of things to think about with SaaS. It comes down to … as in life right? You always have to choose what problems you want to solve for and some people like solving for very intellectual problems. It's very interesting looking at the buyer base for SaaS companies that often people that enjoy the intellectual challenge of having a lot of the moving parts to think about. And there are people that enjoy the challenge of just scaling e-commerce. So it's … yeah, a totally personal preference. I don't think that one is better than the other. I think it's entirely a form or like disposition of character. Joe: Yeah. Well, listen, David, we've had you on talking about SaaS. You had more than SaaS experience right? You sold lots of content, lots of physical product sites in the past as well. David: Yeah, more than I can remember. I mean when I really started my brokerage career I spent almost exclusively doing content sites so we have all of the … it comes in affiliate stuff, Ad Sense sites and I love them because again you know we talk about these beautiful nuances between different business models. For me, it was just so interesting looking up the SBA strategies of these businesses, looking at the approaches that these owners are taking to rank specific pages. And I got super into ad optimization group and it just fascinates me with this psychology of ad revenues and clicks and so forth. So yeah I actually have a lot of reference for Ad Sense likes and I think I often look at them from my own personal acquisition perspective because I just love the pessimity of those business models. Joe: Yeah, yes, absolutely for those that don't understand it's good quality content developed over time that's driving organic traffic and you're getting paid for clicks either through Ad Sense or a lot of folks doing affiliate stuff as well when they're doing product reviews and things of that nature. But that was the larger one that I sold last year which is under 9 million and it was a content site; just crazy, crazy growth. A great story too and we've had Ramon on the podcast. And this goes to the relationships with the people that we work with. The first one that we sold for Ramon a few years ago, let's call it five years ago it was maybe $125,000 business and a few years later he comes back as a client again. He says okay I've got another one like this out. It's 425,000. And then he comes back in December of I guess it was '17 and you know he's got one where we think it's valued around 5 and then we get it under a Letter of Intent and it's just exploding growth. And so he says Joe I just don't think I can do this. It was a hard, hard call for him to make on a Saturday afternoon in April of 2018. And he had to walk away from a 5 million dollar deal because revenue was growing at 300% every month which really just drove the multiple down and the total value up. We pulled the listing and the same person it was under LOI for 5 million, he didn't go away. He wanted to stick in and he knew that the value was there so he bid it up and two others bid it up and it sold for just under 9 million; a great story for that guy. David: The high quality strategic exit there to come back at that level. Joe: It was a risky move to walk away from 5 million but it worked out for sure. And the buyer was fantastic too. You've got to have a good buyer and good seller on both sides of the table. Structurally business on the side I know but it was a combination of private equity money, a little bit of SBA money, some family fund money came into it, and then the owners… the buyer's personal money as well and as strange as it is that particular by David also bought the largest SaaS business that I ever sold. So relationships with buyers are critical as you know. Any quick tips or advice for people that are thinking about selling their SaaS business, what should they do? Should they just focus in on churn or maybe have a conversation with you with an eye to exit even in 12 to 24 months, what are your thoughts there? David: Yeah well, I think definitely I'd advice there as based on how far you are out. If you're quite far out I do think it's worth split testing price increases. Over the years we've seen a surprising number of wins from people making micro price improvements. I'm obviously not grandfathering existing customers by trying that out. I think if you are closer into the potential exit talking six months like the really important stuff is actually things that seem to become incredibly easy to miss. But I've seen over the years things like just securing IP properly and then that's much more than just getting trademarks sorted out. But actually, if you've had a lot of third party developers working on the code getting proper IP assignments. Because the number of transactions I've been involved where they've got to be done retroactively is a little bit uncomfortable. I think another piece is around security. Again if you're not patching passworkds properly or if you're storing credit card data or any of this kind of things, like if there's any aspect at leaking they really need to be on top of that. I think absolutely avoid any kind of large discounting, annual plan discounting. Don't sell any life time plan type things. I mean that attempt to sort of artificially increase revenue earnings three to six months out is really, really, really visible unless of course, it's around something obvious like Black Friday. And I think that don't be too heavy with sort of trying to cost cut because again that's really obvious when you come into a sale that if in the last six months you suddenly just gone extreme and leave in order to get an attempt at inflated SKU it becomes very obvious to any experienced buyer. Joe: Yeah very obvious. David: I think one of the things that really does have a pretty big impact in terms of leveraging the multiple up is as much as possible obviously document source code and annotate that well. But as you can try and bring in … if you're the owner/operator and you've done a lot of the IP yourself and built a codebase really start to consider six months out bringing on a developer in time to hand that off. Because if you can show you by the time you come to exit that the third party developer has been in the business for six months, understands the codebase intimately, and has made … pushed out various updates; that is going to be a very compelling acquisition proposition for a buyer versus … you know that all of the knowledge is inside the owner's head and then we've got to do like fulfill the email gates at transition and our third party developer is part of this. So do that work before and you will get paid multiples upwards on the backend. Joe: David, unknowingly you've talked about the four pillars; the risk, the transferability, the growth, and the documentation. It's not just financial documentation but it's SOP's and all the other stuff as well. All of the things that you're speaking to sellers about buyers can focus in on the same thing when they're analyzing a purchase of the SaaS business. Everybody, David is reachable david@quietlightbrokerage.com. Reach out to him there. He's up on the website now. A phone number extension is there as well. We'll put it on the show notes too. David welcome to the team. I'm thrilled that you're a member of the Quiet Light team now. Thank you for being here. David: Thank you, Joe catch you. Joe: Alright, talk to you soon. Links and Resources: David's Quiet Light Profile David's LinkedIn David's Podcast
Two years ago, Brett Curry from OMG Commerce would not have recommended advertising on YouTube. But today, he sees it the way we now look back at Facebook. When cost was cheap and the audiences were huge. YouTube gets a billion views a day, a billion! Brett's company knows all about advertising on paid channels…be it Amazon or the multitude of Google channels. Recently Brett has seen opportunities on YouTube that allow his clients to advertise on a fixed cost per acquisition basis (my favorite)! In this podcast shares what he finds works and what does not. No need to hire his firm…if you want to learn how to do it yourself, good news! He's created a course with Ezra Firestone. See the show notes. Episode Highlights: YouTube has always been a great content platform. How recent ad types make YouTube much easier to monetize. Youtube is used as a product search engine more than people realize. Viewers (and now shoppers) on YouTube are actively doing something, these new campaigns can target people based on that activity. Nothing sells like video if it's done right. Brett explains the pre-roll and true view options. The key tips on how ecommerce business owners can approach the daunting task of video ad producing that can be profitable. Some companies use agencies and others are hiring full time video people in house. Search behaviors are different on YouTube than on google. The integration of the platforms allows for hitting more people in order to make more money. Why Youtube is an invaluable re-marketing platform. If you give Youtube the right audiences to go after and you and you have a video that's powerful, over the time the machine will start hitting that CPA target. These platforms can successfully follow the journey of the buyer. The importance of getting all the campaigns working together and connected. Transcription: Mark: The world of search engines has changed significantly since about 10 years ago right? Google has been the king for a long time. I believe they started around 1997, 1998 and they've dominated and kind of set the tone for what we think a search engine is supposed to be. But in today's world, if you're in e-commerce or if you're in online business in any way you have to think about different avenues for search. For example, Amazon is the number one search engine for products at this point. But the number two search engine in the world is also owned by Google and that's YouTube. For a lot of us especially those who have been in the online world for a long time we sometimes just think narrowly about Google because that's what we've always done. But there's a lot of other opportunities where people are actually searching and have that direct intent and that's going to be YouTube as one of these things that we need to look at. And Joe I guess you talked to somebody who's really been focusing on YouTube as an advertising channel to be able to acquire customers for a business and he gave you some insights into how to use this channel more effectively. Joe: Yeah I spoke to Brett Curry from OMG Commerce. I saw him do a presentation specifically on monetizing through YouTube. I guess the best way to explain this is once upon a time on radio I had a campaign, a niche model called Per Inquiry. And we would pay the radio station per inquiry that converted to an actual customer. It's cost per acquisition that we call it now. YouTube has that opportunity now. So Brett really honed in on advertising physical product companies and doing it cost per acquisition … I'm stumbling like crazy here folks sorry, cost per acquisition on YouTube. It's not something we think of out of the gate when we think of YouTube because we're just watching the latest sports, concert, whatever it might be but people are starting to really use YouTube for searching for products and then clicking that link and converting. There are video opportunities where you only pay if someone watches the entire 30 seconds. That's something else we talked about but the one that excites me the most is the cost per acquisition model when he gets into that detail. Mark: Now I think video is something that all of us need to start opening our eyes to. I think there's just tons of opportunity when it comes to video. And you know fortunately, I think it's a little bit intimidating for most of us. And I say fortunately because if you can get over that intimidation if you can get over some of the worry about “man this is actually pretty expensive to produce” there is a world of opportunity out there if you can start getting it. So I'm excited to listen to this because I've really only just toyed a little bit with YouTube advertising. I haven't actually gotten in and tried to understand it fully so this would be a good primer. Joe: Yeah it's great. And don't fear the production costs folks because some of the best converting videos according to Brett are the ones that are actually customer produced. So consider that in terms of presenting to on YouTube. That's it, I'm done talking. Let's go see what Brett has to say. Joe: Hey folks it's Joe Valley with Quiet Light Brokerage and today I have Brett Curry from OMG Commerce with me on the line. How are you Brett? Brett: I am doing fantastic Joe thanks for having me on the show. I'm excited to be here. Joe: You're also a podcaster too right? You've got a podcast what is the- Brett: Yeah. I love podcasting and usually I'm the one firing off the questions and listening. Honestly, I think listening is the harder job of the two here. So I'm looking for just to talking up a storm here talking about YouTube. Joe: Awesome. Well, I want to talk about a whole bunch of things because I think we met at the … for the folks that don't know we met at the Blue Ribbon Mastermind Conference in Denver. It's part of … I'm going to get that chain of events here wrong probably, it's part of the Smart Marketer Group, right? You guys … how long have you been part of that group with Ezra? Brett: Yeah. So I met Ezra Firestone at a Traffic and Conversion Summit event like six years ago. It was in San Francisco. It's a long time ago. I met Ezra there. He was just launching his Mastermind Group called Blue Ribbon and I thought to myself this is a dude that I need to know. And so we kind of striked up a conversation, I joined the mastermind group, the rest is history. So I think that was I think years ago believe it or not. Joe: And I've been going to mastermind Groups and we talk about them here on the podcast whether it's Rhodium Weekend or eCommerceFuel things of that nature. Blue Ribbon right up there for those listening if you can … if your business is big enough and you've got the revenue reach out. Find Ezra somehow through Smart Marketer probably right? Brett: Yes smartmarketer.com you got to consider it. I'm a huge eCommerceFuel fan as well. Andrew Youderian is a friend of mine. I think they do a killer job but yeah those two are right up there man. If you're serious about e-commerce and growing check out both of those and you're welcome Ezra and Andrew for the club. Joe: And for those listening if you're not in a Mastermind group or you're a buyer and you think how am I going to learn all this? It's through these mastermind groups. They didn't exist for me. I sold in 2010 as Ezra was saying I spoke to him on an earlier podcast. They really didn't exist when I started and now they're available for so many people to get so much more success I think than I had at the time. But listen I want to talk about OMG Commerce. I want to talk about you. You did a presentation at Blue Ribbon Mastermind on monetizing through YouTube and then kind of blew me away with the specifics of that and then all the other things that you do around that at your company. We want to talk about that. Can you give us … the people listening some background on yourself, on your company and how you started, what you do and then I want to jump into that. Brett: Yeah, absolutely. So right out of college in 2002 dating myself a little bit, I launched an agency; a small agency helping local businesses with TV, radio, and print; so kind of traditional old school media. I became a marketing junkie in college and I was introduced to Dan Kennedy and Jay Abraham and some of those kind of marketing gurus. I fell in love with the psychology of marketing and I kind of fancied myself as a copywriter for a little bit. And so I launched this agency, I started doing SEO in 2004 and somewhat just clicked. No pun intended it just fit my personality. I liked it and so I kind of became and SEO nerd. But still thinking about copy and the conversion rate and things like that. And then moved into AdWords and then really things took off in 2012 when I got hooked on Google AdWords and kind of … really we started our agency OMG, my business partner Chris Brewer and I we started the agency in 2010. But 2012 we kind of got hooked on Google Shopping. I wrote The Ultimate Guide to Google Shopping after months and months of testing and perfecting things. Shopify published that and then that kind of helped ignite the agency. And so since then, I've been speaking at events like Traffic and Conversion Summit and Ezra's events in social media marketing world and internet retail and things like that. And so really the agency is built on driving traffic to e-commerce stores and primarily using Google Ads; so Google Search, the text ads, Google Shopping, Display Network, and more recently YouTube. I've always been a fan of You Tube. Recent ad types make it much easier to monetize and much easier to track and create measurable results. So I'm doing a lot with YouTube. And then kind of the other side of the business is Amazon. Helping companies with their Amazon ads as well and so … but I spend most of my time in the Google Ads ecosystem. Joe: Well I tell this story and I'm sorry for the podcasters that have to … listeners that hear me repeat this but you know I spent a lot of money on Google Ads and I didn't have any experience. I didn't have any training. And I think there are too many people out there doing that. They were like me. The problem is that I've discovered is that you try someone who claims to be an expert and in fact, they're not. And they take your budget and they blow it up and you cost per acquisition goes up and your profit goes down and you know this is six months before you want to sell and all of a sudden the value of your business goes down as well. When you get up and presented … I knew first and foremost because you are at Blue Ribbon you are going to be top notch. But then I dug deeper. I sat by Chris, we talked for a while and you talked specifically about YouTube and I know that you can't do that alone and that you've got to package everything else in there. But some of the things that you talked about were … and I'm going to let you dig into it and tell us about it, some specific fix targeted cost per acquisition and only paying if somebody views the full 30 seconds and a whole bunch of things that I don't think is out there for the average person that's doing all of the marketing channels themselves to figure out. So tell us about that a little bit. Brett: Yeah absolutely and I think I'll just … I'll set the stage really quickly if that's cool just talking about YouTube in general. And you know I've been a fan of YouTube forever. It's always been a great content platform. Everybody is on YouTube. A billion monthly users, average session duration is like 40 minutes which is longer though on Facebook. And the cool thing about YouTube is it's full of a lot of learn, do, and buy moments. So if I'm on YouTube I'm actively doing something. I'm looking for how to fix my lawnmower, how to fix my washing machine although I try to avoid that at all costs and just pay people. But if I'm at pinch go to Google or go to YouTube to learn how to do things or researching products. That's something that a lot of people don't know is that YouTube is used as a product search engine pretty frequently where people are looking for unboxing videos and demo videos and things like that. And so … or just you know how to, my kids use YouTube all the time from everything to how to play the piano to … my 16 year old son now is looking at how to pick up chicks which will it make you proud or worried I'm not sure. But yeah you can learn anything on YouTube right? So when someone's on YouTube they're actively engaged in what they're doing and so the beauty of that is you can target people based on what they're doing on YouTube. But then like you alluded to now there's these ad formats that just really make it powerful. And so it's kind of combination now of better targeting than ever before so we can make sure we're reaching the right person better than we ever have before on YouTube. Everybody is there but how do we get to the ideal person for a particular e-commerce business. And then how do we have like a bidding and ad format that people want to click on and want to take action on and we're paying a rate that makes sense. And so that's kind of the backdrop. But yeah, so you talked about only paying if someone engages. That's called YouTube TrueView and so for those that don't know that's the pre roll or before ad. So if you go to YouTube to watch a clip from The Office or something and then there's an ad that pops up before that or the place before that you've got five seconds until that magical Skip Ad button pops up. And so the way that works is if a user skips the ad before the 30 second mark or before the end of the ad whichever comes first then the advertiser doesn't pay. So you know I could watch 28.9 seconds of an ad, click skip and the advertiser doesn't pay a penny for that. And so … or someone has to click through to the sites. If they're watching and they think ooh this is cool I'm going to click on the ad and go to the site and then the advertiser is charged for that as well but really an awesome concept. You know I used to in the previous agency days, I did quite a bit of TV and it was my favorite medium pre … before I got really deep in online marketing just because the power of video right? Nothing sells like video if it's done right and so … but if you're running a TV spot you pay for the spot regardless of if people walk out of the room or change the channel or whatever. With TrueView you're only paying if someone watches or engages so it's pretty powerful. Joe: Well let's talk about … for the people that are listening and that have a physical product and let's say they're just doing Google AdWords and they wanted to reach out to you how did that … how does it start, how … to me the idea of producing video if that's something you've never done is kind of daunting. How do you try to approach that? Brett: Yeah it really is and so this is what separates YouTube from say Google Shopping or Google Search ads which are just the text ads. You know a text ad that you can create in about three minutes. Or if you did research it takes a little bit longer than that but it's really easy. Google Shopping, the ads are pretty easy. There's just data feed involved, there's product feed involved which can be a little bit tricky. But a video, man that's tougher. You got to hire a video crew potentially. You got to hire an actor or you've got to be comfortable on camera, whatever. Ultimately though you really can create a video even using an iPhone if you wanted to but my advice on the video itself is be straightforward first. So I think … because we've all grown up seeing ads we have all kinds of ideas of what works and what doesn't work. So we know the funny Super Bowl commercials that we like and so we think we need to recreate something along those lines right? So I need to come up with something like the what's up guys from Budweiser. I'm a believer in direct response. So that's the type of ad we suggest that you run because most physical product companies if you're not huge a pure branding play is going to be tough so you want something that's direct response. And so I prefer a kind of straightforward approach. But a couple of things you can think about is one, you do need to hook someone immediately. So that Skip Ad button comes up in the first five seconds so hook them immediately. So what do you got to say, what question are you going to ask, are you going to be like running up to the camera, are you going to be doing something interesting to make someone say okay I was going to skip because I don't like ads but there's something about this that I need to watch. So hooking them in the first five seconds is key. I believe you got to lead with the strongest benefit. So what is the benefit that your product provides? Is it time savings or is it status or what is that major benefit and then dramatize that. Bring that to life even if it's just you talking and showing the product. So that's important. You also got to incorporate some social proof. So do you have a testimonial, do you have an endorsement, do you have something … are you endorsed by somebody that is trusted by your marketplace; some kind of social proof. And I think and kind of part of this you want to show don't tell you know. A talking head video can work but you want to show as much as you can. That is few of the things to consider to [inaudible 00:15:24.2] have to get in to but things like [inaudible 00:15:27.5] sort of moving the risk. What are the risks that someone has in their head before they buy? So if you're selling apparel or footwear or something what if it doesn't fit? Then what do I to overcoming some of those objections in the video is important. And then a really strong call to action, so like hey what do you … what do I want you as the viewer to do next? If you leave that … oh but this is just crazy to me, you know most people think “well it's a compelling ad people will naturally click”. Not necessarily, you kind of have to ask them to. Like go here, get this free shipping code, or check out this, or watch this further demo, or join our email list to get a discount; something, some kind of call to action and then push people to do that. And the nice thing is there are some new ad formats that really make those CTA's or calls to action pop. But that's just kind of few of the things that make for a good video. But I admit making a good video is much harder than other ad formats, it just is. Joe: Through your agency do you guys have a referral program … people that you say okay these guys have done a good job and you refer people to agencies or do you find that the entrepreneur is creative and ingenious and can create a video on their own and make it work? Brett: Well, yeah it's interesting. So we're seeing now a handful of our clients are hiring full time video people because of their product videos. So video can be useful on a lot of ways right and different types of videos. So maybe I just have a pure product demo video and I put that on my product detail pages and then I'm cranking out little short clips for my Facebook advertising and then I'm launching maybe YouTube content that I'll try to get to rank organically and then I'm running YouTube ads and I've got someone creating that. So surprisingly this is something that I don't think existed with the size of companies we're working with now. You know kind of two million to 10 million a year and really up to pretty 20 million whatsoever, a lot of our clients are in that range. Those companies now have full time video people. Joe: Okay. Brett: There are a few agencies I could name but we don't do any of the creative work ourselves but I can make recommendations. Joe: So let's go to that assumption then that the client has video … has access to it or produced their own, why YouTube though? Why … like when I go and I search … like I did a search today on how to export a profit and loss statement from Xero because a client said it can't be done and I'd seen it done. I get them all the time. Oh yeah? Well let me send a video. So I did that and I sent him, I skipped the Quiet Light Brokerage banner ad because we don't need to click on it. Brett: Yeah. Joe: But it never really occurred to me to buy through YouTube. So what … people know that when you do sponsored Ads inside of Amazon or you spend money on Google Ad Words or Facebook that there's going to be a certain volume you can get to in return on investment. Is it worth it to advertise on YouTube? I know it has a billion viewers but how many people are really thinking products? And is it worth it; a bang for the buck? Should people be paying attention to advertising on YouTube? Brett: Yeah, the quick answer is this; absolutely. And this is one of those answers that even just probably two years ago my answer would have been a little bit different. It kind of would have been a maybe. Like I said YouTube has always been a powerful platform. If you're a good content creator and you created good content and got organic traffic and then YouTube has always been a good source for running a business. But from an ad platform, I believe it's just become viable for a lot of businesses. I would say most e-commerce businesses should consider it and that's a relatively new development. So aside from everybody being on there and aside from people being actively engaged where like you're looking at how to pull a report from … it was Xero? Joe: Xero. Brett: So how to pull a report, if there'd been an ad related to something like that maybe it would have captured your interest or maybe not. But you can target people based on what they're doing on YouTube plus much more. So, of course, YouTube is owned by Google and so now you can target people based on their behavior that Google sees even off YouTube. So one of the options you have is keyword targeting. So if maybe I've got a new Xero alternative so better than Quick Books better than Xero whatever I'm going to … I want to woo people over to my new accounting software; which sounds like just the worst job in [inaudible 00:20:04.7] accounting software. But anyway we'll [crosstalk]. Exactly, I think I just fell asleep as I was mentioning it. But so then I could use keyword targeting and I could target people looking for Xero and Quick Books and Quick Books Online and Quick Books online tutorial. And maybe I'd even target things like why is Quick Books doing this; like some pain points around Quick Books like Quick Books keeps crashing things like that. So those are some of things people type into YouTube kind of just to find a fix. Well then if I've got the alternative to Xero and Quick Books then I run my pre-roll ad for somebody watching a video on how to fix a pain point inside of Quick Books. So there's this keyword targeting that's based on content on YouTube which is really powerful. But then going to what I alluded to a minute ago you can also target people based on what they're searching for on Google. So I think it'd probably be a toss-up like who has more information about you; Google or Facebook? I don't know really. They both know everything about us. And so I don't know about you, my search behavior on Google is different than it is on YouTube. Often if I'm going to YouTube I'm just watching music videos and stuff like that like sort of as in background even. But I search on Google for all kinds of stuff. So then you can target people on YouTube based on what they're searching for on Google. So if I sell running shoes I can look at a whole host of search terms that someone maybe typing on in on Google and I can build an audience around that and then target those users the next time they're on YouTube. Joe: So it sounds like if someone is doing any paid advertising on Google whether it's AdWords or Google Shopping or whatever it might be that they need to think of YouTube as just what it is which is an extension of Google. They're owned by Google. It is Google. Brett: Yeah. Joe: And all those same tools and resources are there that you just got to think visually. So it's really the last couple of years you started to see your advertising work better and get … Google's getting better at it to allow you to do a better job. Can you give me an example without naming any client names on in terms of what it's done for them so that somebody doesn't go “oh, wow, okay”? Brett: Sure. Joe: And what other channels within Google they're also spending money on? Brett: Yeah absolutely and so I'll kind of mention this first, I think YouTube is for a long time have been good at creating brand lift. So even kind of before some of the new targeting options and before some of the new ad options it was good at getting people to be aware of a product. So we'll use Boom by Cindy Joseph because Ezra wouldn't mind if I talk about it and we run all of the Google ads for Boom. But if we ran YouTube ads introducing people to Boom … let's just say we had no call to action I think at the end which we wouldn't do that but let's just say we did, that would likely cause a brand lift. More people would start searching for Boom on Google. After watching the video they'll be intrigued and say oh what is this let me check out a little bit more. And so that's always been kind of the platform or always been a benefit of the platform. But then kind of beyond that the next thing I would recommend someone to do is look at using YouTube for remarketing. So for people that visit your site whether they go to product detail page only or whether they add to cart and abandon, let's remarket to them. So let's use YouTube as a remarketing platform. And so that's what I've been doing for a while as well, taking our remarketing list like you alluded to all of this is built in the Google ads platform and it's now rebranded as Google Ads, not Google AdWords. So it's all in that platform so we can upload our remarketing list, we can start segmenting that and running YouTube ads to those people. So we typically segment break out site visitors, break out PPC viewers, break out cart abandoners, and kind of have different ads that we run from them. But then kind of beyond that we're looking at a new format called TrueView for action. And you kind of mentioned this before too where you're … this is where you're bidding on a CPA basis. So basically what we're doing is we're telling YouTube hey I'm willing to pay X, I'm willing to pay 100 bucks or 80 bucks or 50 bucks or whatever for a conversion and over time YouTube gets really good at dialing that in. So if you give YouTube the right audiences to go after and you have a video that's powerful over time the machine will start hitting that CPA target provided your site converts as well. Joe: Google TrueView? Brett: So as- what's that? Joe: Did you call it Google TrueView? Brett: It's TrueView for action. So it's a subset of TrueView. So you could just run standard TrueView which is the ad format I talked about before where someone has to watch 30 seconds or the whole video or you don't pay. So that's kind of standard TrueView. With standard TrueView, you're paying a cost per view. So you're telling Google I'm willing to pay five cents, two cents, 20 cents per- Joe: Yeah, risk … there's risk there but it sounds like the TrueView for action is look you're not going to pay unless it converts which is- Brett: Yeah exactly. Joe: But is there volume there? Brett: There is immense volume and that's one of those things where we've seen people be able to scale pretty quickly. So with Boom by Cindy Joseph, we went from not even really a channel to a pretty large channel quickly. And we were able to start kind of dialing in and hitting their CPA target within a couple of weeks. And then it will sustain that now for several months. Joe: What happens in the first two weeks when you're … if you're doing TrueView for action aren't you always hitting that CPA target? Brett: No. So you're not. And you give Google the CPA you want to hit and you set a daily budget. Joe: Okay. Brett: But the machine is experimenting in the beginning. And this is something where this is a little bit different than let's say Facebook ads as an example I know … and I'm not a Facebook ads guy. I don't run … I don't run our Facebook even but I know there is kind of this thought that with Facebook ads you build a bunch of an ad sets and you let them … you know each one spends 30 bucks, if it doesn't convert kill it, whatever. Really search pruning quickly. That doesn't work on YouTube, not with TrueView for action. You need to give the machine time to learn. So you're maybe going to be letting it run for seven or 10 days. Obviously, you could pause it if nothing's happening. But usually that CPA, it's going to be above the CPA initially and then it's going to start getting closer and closer to it. So we found again with the right video, the right targeting you can usually hit your CPA target if you let the machine kind of dial in. Joe: Okay, and you guys don't do any of the Facebook stuff. You're focused on most of the Google platforms and then you do the Amazon platform as well. Brett: Yeah exactly. Joe: And is it because that you integrate the Google Shopping, YouTube ads, Google AdWords, PPC whatever they've rebranded it you integrate them all together. Brett: Yeah. Joe: Do you think they help each other? Is it Google has gotten to the point where is it intelligent enough to pull resources from one to the other to help improve cost per conversion? Brett: Yeah absolutely and then one of the things that Google just really stepped their game up in the last couple years in the last six months even is audience targeting. So being able to apply some of those audiences even to your search campaigns and a few of the audiences to your shopping campaigns. But it is all connected because if you think about it if I'm in product research mode, if I'm looking at buying a new … let's say I'm buying a new [inaudible 0027:37.5] a couple of this things for a house and then I'm researching on Google then maybe after I find a few things I'm going to YouTube to watch a video or some unboxing videos or installation videos now I'm going back to Google. And so what you can do if you've got all of the campaigns setup and part of a … we call it a full funnel approach or a team of campaigns, we're not viewing search and shopping in YouTube as this completely separate entities but how do they work together because they do. So if someone finds us on search or shopping when they don't convert then let's use YouTube as the remarketing vehicle. If someone discovers us on YouTube and they watch a video and they become engaged with us but they don't purchase well then let's add them to a remarketing list and target them with search and shopping ads. Because maybe someone learns about your brand on YouTube they don't buy, their next activity is going to be I'm going to go to Google and search. I'm going to go search for this company now or find out more and so we can target them that way. So that's another piece we look at as we create a list of people that have viewed a video as an ad. And then we layer that into our search and shopping campaigns. And we've seen this … let's just go back to the Boom by Cindy Joseph example; we even created some campaigns where we only target people that have seen a video ad. And a lot of those people then go back to Google and they can't really remember the brand name but they remember seeing the video or whatever like something's caught their attention so they're just they're typing in a bunch of random things. Like make up for older women or you know things that would've been mentioned in the ad. And then we're able to target them because we built a list of people that viewed the video as an ad but actually converted them to research a shopping campaign. So if we just think about it, if we kind of step back and think about our own journey like what's my journey as a buyer? I really just click on one ad and buy. I don't just see one ad for a brand new product I've never heard of and purchase immediately. That doesn't happen. I'm usually going to search for something, be exposed to it, click around, visit, and then see another ad and then convert. So we would … we like to get all the campaigns kind of working together and connected. Joe: So let's say that someone is managing their advertising campaign themselves and business is getting big enough to they want to elevate themselves to more of the captain of the ship instead of a navigator if you want instead of just focusing on one part like the marketing are there resources out there to learn everything you need to learn about for the Google ads platform within Google and outside of it or is it simply your 20 years of expertise that … and what, staff of 17 that allow you to be better than any Tom, Dick, or Harry that's going to try to do it for their own business? Brett: Yes. So I mean there is a learning curve and I think the learning curve is a little steeper with Google ads than it is other platforms potentially. It's one of those things where learning the basics is not that complicated but then seeing how everything interacts and how one change leads to other implications is a little trickier. So there's a little bit of a learning curve but there are some good resources. So on the Google Shopping side, I wrote the Ultimate Guide to Google Shopping a few years ago. Shopify published that. It's totally free. Joe: Do you have to update that on a regular basis? Is it changing? Brett: Yeah, I just updated it a year ago. I needed another round of updates. The core of it is still good but it needs to be updated. Joe: Okay. Brett: I'm working on a course with Ezra Firestone. We launched the beta version on all of Google Ads. So it kind of starts with- Joe: Oh, excellent. Brett: -that foundation of Google ads. Joe: That's what I was looking for and I didn't know that. For everybody listening, I didn't know that by the way. Brett: Yeah. Joe: Because look some people are going to be hesitant to work with an agency. Brett: Sure. Joe: And historically I've been anti-agency although I owned one. I owned a media buying agency specifically for radio back in the day. Brett: Yeah. Joe: And my experience is as an agency owner is that you're going to work really really hard because you want to client to keep spending money because you get a percentage of that money that he spent. So you want them to be successful but as an e-commerce owner, my experience was … God, they blew it, my gosh my cost per acquisition went way up. Everything is destroyed. They're not paying any attention to anything that I said but what you did and what you presented was great and different. So that's … I wasn't going there but thank you for going there. So you've created a course on the Google ads platform with Ezra which will be done when? Brett: So probably by the time this … I don't know when is this is going to live but it will … it's launched in September of 2018 is when it will launch officially. Joe: Okay. Brett: So it should be available here pretty quick. Joe: So people can find that probably on smartmarketer.com right? Brett: Smartmarketer.com Joe: And OMG Commerce I would assume as well? Brett: Yeah well, have some links to it as well. Joe: Okay so let's assume that a certain group of people are going to be I'm never working with an agency and they'll Google and they find that there and they'll get that expertise and training which is exactly what I want. I want people to get the best advice and expertise. Brett: Yeah. And one thing I would maybe add to that is I would recommend that everybody get educated at least to a certain degree. Even if you plan on outsourcing it or hiring internally for it, learn the basics of the platform. Learn how everything kind of ties together. Because then you'll be able to analyze does this agency I'm going to be getting they know what they're talking about, is this person that I'm hiring do they know what they're talking about? So I think as a business owner you got to educate yourself at least on the basics and kind of see how the full funnel works and things like that. But yeah you don't have to hire an agency. You can hire someone in-house and train them up and that could be great for some businesses. Joe: Unless they quit. Brett: Exactly, yeah. That's true, yeah. Good to be diversified a little bit. Joe: I agree. Well listen, Brett I appreciate it, I appreciate your time coming on here just sort of unraveling the mystery of YouTube because again to me I've never thought about buying something there. Now that we've talked and I saw your presentation it's every time I'm seeing an ad and I've actually watched a few which is interesting but I haven't clicked through to buy yet. And I think that that's going to change. And I think that people will get ahead of it and start learning it now and being one of the early adopters of advertising on YouTube. They'll get ahead of the curve like those that focused on Facebook first. Brett: Exactly and I think it's … I think Facebook's going to be a viable ad platform for the foreseeable future. I think You Tube is going to be as well but I would liken where YouTube is now to where Facebook was a few years ago where it's pretty affordable to be on YouTube. Those costs will go up over time as more people hop on to the platform but it's a great place to be. And yeah we've seen from skin care to apparel to automotive to tech; all those verticals in e-commerce are getting good results on YouTube so it's worth exploring for sure. Joe: Fantastic, so YouTube is today where Facebook was a few years ago. Brett: I think so, yeah. Joe: That's a good way to end it. But for anybody that does want to talk to you, I think they can find you at OMGcommerce.com is that right? Brett: Yup OMGcommerce.com I'm happy to chat, happy to do an audit potentially of existing efforts and I'll let you know how we could potentially help. So yeah OMGcommerce.com. Joe: Well put that down in the show notes and if this is out before the course is done we'll go back and we'll put it in the course after the fact so that those that just want to learn on their own and maybe bring it in-house can learn from that as well. Brett: Yeah awesome. Joe: Thanks for your time Brett I appreciate it. Brett: Okay thanks Joe I really appreciate it. [inaudible 00:35:07.7] All right see you. Links: OMGCommerce Website ecommerce Evolution Podcast – Get to know Brett How to Use YouTube to Scale Ecommerce Ads – Online eCourse
Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing. Today we're talking about paid advertising (like his $41K in Pinterest sales experience!), why you have to go beyond query-based targeting to do any kind of scale, and why he puts 98% of his advertising budget into content amplification. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
Are you looking to find a better way to advertise your online business product? Would you like to know how you can become more profitable with advertising? Then listen in to today's show, with guest, Ezra Firestone, one of the current world leaders in eCommerce and learn from him how you can reach your community with whatever you have to tell or sell them. Ezra, the guy who sold the most mullet wigs in the USA in 2008, founded his company, Smart Marketer, in 2012. Supported by a fast growing team and backed by Ezra's years of experience in eCommerce, Smart Marketer creates and publishes eCommerce digital training programs for marketers and business owners. Ezra is thought by many to be the leading expert in the world in eCommerce today. He owns and operates several seven and eight figure businesses. He uses his insight, gained from these businesses, to produce his courses. Join Ezra today and learn how you can get better at whatever you do if you're willing to keep your attention in just one place and focus there. In today's episode, Ed and Ezra discuss: How Ezra grew up in a hippie commune. The limited sources of online visibility in 2004. How Ezra followed the instructions in a book and became a poker pro. Cindy Joseph, 55year old supermodel and her part in Ezra's story. The business he started with Cindy and their fabulous message for aging women. What happened about four years ago, that changed the game for Ezra. Ezra's philosophy about how to buy advertising properly. Ezra explains the 3 Pillars to the way he looks at advertising- Awareness, Retargeting and Loyalty. Practical applications for the 3 Pillars. The 5 channels of communication Ezra uses to reach customers. Ezra's mobile phone app. The areas in which Ezra has become world class. Ezra's view about “buying help” for his brand. The importance of great copywriting. Why Ezra thinks his course is the best out there. Ezra's 2 tips for you to become more profitable with your advertising. How Ezra sees his future. [TWEET: Multiple channels of #advertising are worth an extra 20% of #revenue.] Links: Ezra's website: www.smartmarketer.com For Ezra's Podcast with James Schramko: www.thinkactget.com
BOOM! Cindy was most definitely a kindred spirit. We had similar beliefs, goals and I am so pleased she has coined this change in the universe to be called The Pro-Age Movement. To not just embrace our beautiful age, but to CELEBRATE it! I am a huge fan of her BOOM! by Cindy Joseph products and once you hear her story you will be too. Enjoy this feel-good episode!
Cover model and makeup artist, Cindy Joseph's face has graced covers and pages of Oprah, Glamour and Mademoiselle magazines and European and Japanese fashion and beauty magazines. She represents the healthy life-style choices of the female Baby Boomers around the world. Cindy has created and is CEO of Boom by Cindy Joseph, the first pro-age, pared down skin care and cosmetic line. She is spearheading the Pro-age Revolution, a movement of women who are interested in shifting our anti-ageist society to pro-age. She also speaks on many subjects in her compelling and entertaining video blog, Saturdays with Cindy. She is also busy with radio, TV, newspaper and magazine interviews sharing her philosophy on women, beauty and time as her modeling career continues. Her message is energizing and inspiring women of all ages to raise their consciousness and confidence in relation to, not only their age, but their size, color, and shape. Cindy speaks about these subjects and more on her weekly video blog, Saturdays with Cindy and TEDx Talk. Get the Off the Grid Into the Heart CD by Sister Jenna. Like America Meditating & follow on Twitter. Download our free Pause for Peace App for Apple or Android.
Empowering Women of All Ages to Step Into the Powerful Realization that Every Woman Can Have Fun, Passion, Sensuality, Wisdom, and Beauty Throughout her Entire Life, not Just Half Way Through it.Aired Wednesday, 7 September 2016, 3:00 PM ETCover model and makeup artist, Cindy Joseph, is the Founder and CEO of BOOM! By Cindy Joseph, an exciting concept in makeup that reveals a woman’s genuine beauty with an honest and realistic approach.As women confront societal messages that challenge their self-esteem, Cindy is guiding them to a new path by sharing how she has come to celebrate herself and her life at every age. Cindy’s message is energizing and inspiring women of all ages to raise their consciousness and confidence in relation to, not only their age, but their size, color, and shape.Born in Seattle, Cindy grew up in the San Francisco Bay area. During the 1960s, Cindy was opposed to society’s growing emphasis on superficial beauty, and the self-esteem issues that ensued. She realized that she would have an influence on how beauty was defined if she was “in the game.”Cindy’s makeup career began at the end of the 1970s when she started working with San Francisco Bay area photographers and was picked up by European photographer, Oliviero Toscani for Esprit de Corp. She was so inspired by the European creativity that Oliviero exuded that she moved to Paris in 1983. Cindy’s natural makeup style influenced the face of beauty for the next 25 years. Her talent of using makeup to enhance a woman’s natural beauty, by allowing her character and personality to shine through rather than masking it, proved invaluable.In 1986, Cindy moved to New York at the top of the industry and continued working with supermodels and celebrities until one day in 1999 at the age of 49, Cindy was spotted and asked to model for a world-wide Dolce & Gabbana campaign. It was that very day that Cindy had just cut off the last bit of dye from her hair and had realized she had been hiding the very thing that was so wonderful- her age! Ford Models, Inc. signed Cindy to lead their Classic Division with groundbreaking success in the form of prestigious fashion and beauty campaigns including L’Oreal, Olay and Garnier. Today, Cindy runs her BOOM! empire and is represented by Iconic Focus for special bookings including her 2016 Chico’s campaign, and 5 year worldwide Nivea campaign (outside the US).After becoming recognizable, women began approaching Cindy to thank her for wearing her age openly with style and pride. She noted how enthusiastic they were to express their appreciation for inspiring them to celebrate their own age as well. These encounters led Cindy to a new purpose; spearheading a movement she has titled the Pro-Age Revolution.Culling together her expertise of makeup, her refreshing philosophy on beauty, decades of hands-on research in cosmetics, and experience in front of and behind the camera, Cindy is thrilled to continue promoting agefull and realistic beauty with her skin care and cosmetic line, BOOM! By Cindy Joseph.Cindy points out that “It’s time to throw out the archaic anti-age point of view and step into the powerful realization that every woman can have fun, passion, sensuality, wisdom, and beauty throughout her entire life, not just half way through it.”Cindy speaks about these subjects and more on her weekly video blog, Saturday’s with Cindy, which you can find at www.boombycindyjoseph.com, TEDxTalk, Youtube and Facebook.FOLLOW CINDY JOSEPH:Twitter: @BoomCindyJosephFacebook: BOOM By Cindy JosephInstagram: BoomByCindyJoseph
Cover model and makeup artist, Cindy Joseph's face has graced covers and pages of Oprah, Glamour and Mademoiselle magazines and European and Japanese fashion and beauty magazines. She represents the healthy life-style choices of the female Baby Boomers around the world. Cindy, is the Founder and CEO of BOOM! By Cindy Joseph, an exciting concept in makeup that reveals a woman's genuine beauty with an honest and realistic approach. In addition to running her BOOM! empire, Cindy is represented by Iconic Focus for special bookings, including her 2016 Chico's campaign and 5 year worldwide Nivea campaign outside the U.S. She points out that "It's time to throw out the archaic anti-age point of view and step into the powerful realization that every woman can have fun, passion, sensuality, wisdom, and beauty throughout her entire life, not just half way through it." Her message is energizing and inspiring women of all ages to raise their consciousness and confidence in relation to, not only their age, but their size, color, and shape. Cindy speaks about these subjects and more on her weekly video blog, Saturdays with Cindy and TEDx Talk. Get the Off the Grid Into the Heart CD by Sister Jenna. Like America Meditating & follow on Twitter. Download our free Pause for Peace App for Apple or Android.
Cindy Joseph was born in 1951. She was a make up artist for 27 years and was sought after as a model at 49 yrs of age in 1999. Cindy has had a thriving modeling career since, represented by Ford Models Inc. Cindy launched Boom! by Cindy Joseph in 2010, which is the first pro-age cosmetic line consisting of organic skin care and parred down cosmetics for realistic beauty. She also has a weekly video blog, Saturday's with Cindy, which is posted on Experience Life Magazine/Just Cindy as well as www.boombycindyjoseph.com, she speaks about matters that matter to women from self esteem and aging, to hair, skin care, diet. exercise, group living and more. TOPICS: Why you you get better as you age. Pro Age Revolution!! + Best beauty tips (hints happiness, pleasure + joy :) + Why your mirrors are a bad idea when it comes to your looks + How to let your natural radiance shine + Why pleasure is so vital to feeling and looking beautiful.
Cover model and makeup artist, Cindy Joseph, is the Founder and CEO of BOOM! By Cindy Joseph, an exciting concept in makeup that reveals a woman's genuine beauty with an honest and realistic approach. In addition to running her BOOM! empire, Cindy is represented by Iconic Focus for special bookings, including her 2016 Chico's campaign and 5 year worldwide Nivea campaign outside the U.S. Her face has graced covers and pages of Oprah, Glamour and Mademoiselle magazines and European and Japanese fashion and beauty magazines. Cindy represents the healthy life-style choices of the female Baby Boomers around the world. She points out that "It's time to throw out the archaic anti-age point of view and step into the powerful realization that every woman can have fun, passion, sensuality, wisdom, and beauty throughout her entire life, not just half way through it." Her message is energizing and inspiring women of all ages to raise their consciousness and confidence in relation to, not only their age, but their size, color, and shape. Cindy speaks about these subjects and more on her weekly video blog, Saturdays with Cindy and TEDx Talk. Get the Off the Grid Into the Heart CD by Sister Jenna. Like America Meditating & follow on Twitter. Download our free Pause for Peace App for Apple or Android.
Ezra says, "If you have a business driven by the ad model, you MUST understand upsells, cross sells... it's what's allowed us to grow to $1.5million/month." Ezra Firestone is a partner in BOOM! by Cindy Joseph and the company's head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S and Canada. He is the founder/creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: Conversion bonuses your site needs to have The difference between cross sell and upsell The right way to do cross sell How Ezra sets up post purchase upsells Ezra reveals all of his stats including his email revenue and the product you'll never guess he sold in 2009 Links: https://smartmarketer.com/ https://zipify.com/ http://www.boombycindyjoseph.com/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
The Top Entrepreneurs in Money, Marketing, Business and Life
Ezra Firestone, the Smart Marketer and Co-Founder of BOOM! By Cindy Joseph. Listen as Nathan and Ezra discuss the intricacies of intelligent digital marketing, why a universal sales funnel can work extremely well, and how the relationships you make are often your best tools for success. Time Stamped Show Notes:01:17 – Nathan’s introduction 01:49 – Welcoming Ezra to the show02:11 – Talking about BOOM!02:27 – Fundamentally—they’re selling an idea03:00 – http://www.boombycindyjoseph.com/04:23 – The best-selling item of 201304:43 – Ezra uses a universal sales funnel05:12 – Engage with content and then make an offer 06:00 – No long-form sales page, just the product list07:24 – Different content sells to different people08:04 – Get facetime, build intimacy10:00 – the lifetime value of a customer—historically $12011:00 – Ad purchasing is done manually11:25 – Buying traffic is wide to narrow---work wide to narrow12:00 – See what works, then hit it hard and fast13:00 – eCommerce business doesn’t do as well as information marketing business14:05 – eCommerce businesses fuel information businesses Famous 5Favorite Book? – Extreme Revenue GrowthWhat CEO do you follow?— N/AWhat is your favorite online tool?— Google KeepDo you get 8 hours of sleep?— YesIf you could let your 20 year old self know one thing, what would it be?—Have less attention on yourself and be interested in other people, rather than trying to be interesting to other people. 3 Key Points:Engage prospects with content before making an offer.Get facetime with people, build intimacy.Test different things to see what works well…when you find it, hit it hard and fast. Resources Mentioned:Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.Host Gator - Powerful web hosting made easy and affordable.Google Keep – The online tool Ezra can’t live withoutExtreme Revenue Growth – Ezra’s favorite business bookBOOM! – One of Ezra’s best businesses CreditsShow Notes provided by Mallard Creatives Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop The Top is FOR YOU if you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop
Ezra Firestone is a partner and head of digital marketing for BOOM! by Cindy Joseph, a cosmetic line designed from women of every generation. Hes also the founder and creative director of Smart Marketer, a site packed to gills with information for do-it-yourself entrepreneurs. Most importantly, hes an ecommerce business owner just like you, running 6-figure drop shipping businesses, seven-figure manufacturing and importing businesses, and he has multiple physical products ecommerce stores. Hes a world-renowned leader in Ecommerce and hes the first person the big boys reach out to when looking for the latest and greatest trends that are happening in ecommerce.
Ezra Firestone is back on the show this week with a behind-the-scenes look at his life and business. We discuss all about the differences in how he staffs versus outsources with his companies Boom by Cindy Joseph and SmartMarketer.com.
Farnoosh Brock published author of The Healthy Juicer's Bible among other books, a speaker, a business coach, and an expert green juicer. She is passionate about showing you how to define freedom in your health and your career. Her super power is to help you either “get promoted or get out of your corporate job”. She infuses her love of green juicing, Ashtanga yoga, writing, photography, self-employment and world travel into her brand and inspires you to pursue your creative genius. Ezra Firestone having sold millions of dollars worth of products, real estate, and training courses online, Ezra is a firm believer in willpower and self-teaching.His experience and expertise in search engine optimization and online media buying coupled with his knowledge of landing page psychology, eCommerce user behavior, and social media marketing is a rare combination that lends itself particularly well to the selling of physical products online.Ezra is a partner in BOOM! by Cindy Joseph and the company's head of digital marketing. Emilio Cueto CTO of the company LiveNinja, an internet company where users can find experts on any topic and speak to them instantly via video chat on their computers and very soon on their mobile devices.
Cindy Joseph is both a model and a role model for women over 50. Turning “ageless” into “agefull,” Cindy is revolutionizing the look of aging with her both her line of cosmetics, Boom!, and her philosophy, “It's time to throw out the anti-age view and step into the powerful realization that every woman can have fun passion, sensuality, wisdom, and beauty throughout her life… not just halfway through it.” So—if this sounds good to you—you'll want to be sure to catch this lively discussion all about what Cindy calls: The Pro-Age Revolution!
BOOM!! by Cindy Joseph provides natural skincare products for women who want to reveal their beauty with an honest and realistic approach. Former makeup artist turned supermodel, Cindy Joseph created BOOM! with longtime friend Ezra Firestone after realizing there was no pro-age cosmetic line for women. Ezra joins us this week to talk about building a community as the core ... The post #33: E-Commerce 3.0 with Ezra Firestone from BOOM! by Cindy Joseph appeared first on Build My Online Store.
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