Podcasts about google performance max

In this episode of the Buying Online Businesses podcast, host Jaryd Krause speaks with Rafal Chomsky, a performance marketing expert known for helping brands double their revenue, without increasing ad spend. Rafal brings a wealth of experience in Meta Ads, Google Ads, SEO, and team-led digital strategies that have generated millions in client revenue. Together, they explore how Rafal has achieved results like turning $1,600 in ad spend into $10,000 in revenue within just three months, and how his clients have scaled from $50K to $100K revenue while maintaining the same ad budgets. The conversation dives into why most businesses are leaving money on the table by relying too heavily on AI-driven campaigns like Google Performance Max or Meta’s automated systems, and what can be done instead to take back control. This conversation delves into the key aspects of scaling online businesses through performance marketing, including: ✔️ Why “set and forget” ad strategies fail in today’s market✔️ How Rafal retargets audiences efficiently across platforms with minimal spend✔️ What types of e-commerce and B2B businesses are seeing the biggest gains✔️ How SEO and link building enhance paid ad results for sustainable growth✔️ What traditional agencies get wrong—and how to avoid wasting budget Whether running an e-commerce store, SaaS platform, or media brand, this episode offers highly actionable insights for anyone ready to maximize their ROI and take a smarter approach to digital marketing. Tune in to discover how top-performing businesses are scaling revenue without spending more. Episode Highlights 02:30 How Rafal scaled a client from $50K to $100K with no extra ad spend 06:12 Why most people waste money on ads 09:55 The problem with traditional ad agencies 16:45 Meta vs. Google Ads – when to use each platform 20:03 Retargeting strategy that works 23:38 Why B2B businesses need to stop avoiding digital ads 25:00 Landing pages that convert Key Takeaways ➥ Doubling revenue without increasing ad spend is possible with better campaign structure, targeting, and creative testing. ➥ Meta Ads are powerful for generating demand and awareness, while Google Ads capture high-intent users ready to buy — using both is key to full-funnel success. ➥ Strategic retargeting based on user behavior (video views, cart activity, site visits) increases conversions and lowers cost per acquisition. ➥ Avoid cookie-cutter agency solutions — brands need custom strategies, data-driven decisions, and ongoing performance reviews to scale effectively. ➥ Ads that educate and build trust (rather than hard-sell) perform better in today’s market, leading to stronger customer relationships. ➥ Simplicity in messaging and funnel design boosts conversion; don’t overcomplicate the user journey from ad to purchase. About The Rafal Chomsky Rafal Chomsky specializations include deep SEO knowledge, Meta & Google ads marketing, whilst also running a team of highly successful marketers who’ve made millions for their clients through the campaigns they’ve run. Connect with Rafal Chomsky ➥ https://buyingonlinebusinesses.com/ads-services/ Resource Links ➥ https://buyingonlinebusinesses.com/ads-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

Abonneer je op ⁠⁠⁠⁠onze Substack⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen.[00:00] Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[01:22] ⁠ChatGPT stoot Instagram en TikTok van troon in appstores wereldwijd, wordt synoniem voor AI⁠[06:35] Google scherpt richtlijnen aan voor AI-gegenereerde content[10:43 ] ⁠Gemini 2.5 Pro en Agentspace: Google's AI-offensief richting multi-agent intelligentie ⁠[15:48] ⁠Roblox en Google introduceren 'Rewarded Video Ads' binnen virtuele werelden⁠[19:07] Nieuwe updates in Google Performance Max – focus op Customer Lifetime value en makkelijker creatives aanpassen[21:20] Temu's (hernieuwde) focus op Europa en de indirecte effecten van VS-importheffingen[26:53] TikTok Shop is live Duitsland, Frankrijk en Italië[28:30] Pulse from the past: TikTok Shops[33:43] OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

In this episode, I sit down with Ryan Pitylak, VP of Growth at NinjaTrader, to talk about the evolving world of performance marketing and how AI is changing the game. We dive into the rise of Google Performance Max and how AI is reshaping ad platforms, why the creator economy and authentic influencer marketing are gaining momentum, and the biggest mistakes growth marketers make—especially when they focus too much on advertising over product fundamentals. Ryan shares why a full-funnel, product-first approach leads to better long-term results, the real role of A/B testing, and what most people get wrong about it. He also emphasizes the importance of aligning your growth strategy with what truly matters: patience, passion, and priorities. Drawing from his journey—from launching startups like Zen Business to leading growth at NinjaTrader—Ryan offers practical advice on resource prioritization and building sustainable marketing strategies in the age of AI. Watch the full conversation now — link in the comments.

Welcome to our Special Mix! This episode brings together the latest strategies in customer loyalty, hidden revenue optimization, marketing, analytics, and more. If you're an e-commerce brand looking to strengthen your competitive edge, these expert interviews will guide you toward success.

(00:00) Intro (01:40) Google Core Update van december 2024 is uitgerold (02:44) SEO community stuit weer op algoritme lek (10:45) Google Performance Max negatieve zoekwoorduitsluitingen nu in bèta (12:32) Instagram lanceert:"Proef" Reels (15:35) LinkedIn lanceert Companies Hub (18:18) TikTok mag VS-verbod op 10 januari aanvechten bij Amerikaans Hooggerechtshof (19:52) Pulse from the past: Bol.com gaat vol voor platformstrategie (2020) (24:16) Open AI's adventkalender sluit af met het grootste "cadeautje": het nieuwe "o3" model (34:46) Google lanceert Gemini 2.0 & Deep Research functie (37:35) Outro Shownotes: https://www.adwise.nl/podcast/ Hosts: Jeroen Roozendaal en Daan Loohuis Volg Adwise ook via:

Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube's challenges and potential for growth. He and John break down how businesses can better understand YouTube's role in driving conversions, even when the platform's metrics might make it seem like the weak link. They talk about real-world testing strategies, including post-purchase surveys and ad copy tweaks, to capture a clear picture of what works. By taking a holistic approach, Ralph explains how YouTube, Facebook, and Google Performance Max can work together to reveal surprising insights, making this episode essential listening for marketers looking to scale smartly.Chapters00:00:00 - Kickoff: Setting the Stage for Success00:00:39 - Cracking the Code: YouTube Attribution Challenges00:01:53 - Solutions in Focus: Navigating Multi-Channel Attribution00:06:09 - Beyond Basics: Why Post-Purchase Surveys Matter00:11:40 - Real Results: The Pet Hair Rake Case Study00:20:46 - Ad Testing for YouTube Optimization00:36:08 - YouTube vs. PDP: Game-Changing Landing Page Tactics00:37:13 - Facebook vs. YouTube Showdown: Which Ad Wins?00:44:00 - Agency Success Blueprint: Building from the Ground Up00:46:51 - Mastering Metrics: Advanced Attribution Tactics00:53:01 - Rapid-Fire Wisdom: Marketing Takeaways You Need00:58:28 - Wrapping Up: Lasting Insights and TakeawaysLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!KnoCommerceShopper ApprovedTier 11 JobsTier 11 on YouTubePerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Podcast Episode 224 of the Make Each Click Count Podcast features Floris van Vleuten, a Google Ads expert and founder of Amplifize Marketing. Floris has recently launched a masterclass on Make Each Click Count University titled "Revealing Secret Data from Google PMAX Ads." In this episode, Floris shares his journey into digital marketing, the powerful insights his masterclass offers, and practical tips for optimizing Google Performance Max campaigns. Learn how to track hidden data, manage budgets more effectively, and boost your returns. Whether you're a seasoned marketer or just starting out, today's conversation is packed with valuable insights to help you make each click count. Stay tuned!Learn more:Floris's LinkedInRevealing Secret Data From Google PMAX AdsABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what's going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

От епизода с Богдан Богомилов ще научите - какво е новото при Google Performance Max кампаниите. И още:

I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses. www.v8group.co.za

In this episode of Leader Generation, Tessa Burg, and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers.  Matz assures listeners that Performance Max isn't just for businesses with short sales cycles; it's also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-conversion journey for effective tracking. Throughout the discussion, Matz shares practical tips for boosting lead conversion rates. But it's not all technical talk. Tessa and Matz also explore strategies for campaign optimization, including ways to prevent ad fatigue and protect brand reputation. Matz wraps up the episode by suggesting additional resources and training to help listeners learn more about capturing leads with Performance Max. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Matz Lukmani: Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK), has been with Google for more than nine years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC, to name a few. He offers analytics consulting services in web analytics, predictive analytics and advanced marketing AI across a wide range of industries. Be sure to follow Matz on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Join us this week as we welcome back Matz Lukmani to discuss optimizing your ad campaigns with Google's extensive media inventory for improved lead quality and conversion rates. Matz, a product lead for Google Performance Max, shares compelling success stories from companies who've seen notable enhancements in lead qualification and ROI after upgrading their campaigns. He stresses the need for robust measurement and patience to fully leverage PMax. Tune in to learn how to refine your lead generation tactics and achieve remarkable results with Google Performance Max. Plus, don't miss your chance to get a virtual front-row seat at Google Marketing Live on Tuesday, May 21, 2024, to discover the latest Google Ads innovations and see how Google AI can boost your business. Register now! Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Matz Lukmani: Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK), has been with Google for more than nine years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC, to name a few. He offers analytics consulting services in web analytics, predictive analytics and advanced marketing AI across a wide range of industries. Be sure to follow Matz on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com. Topics In This Episode:   Advantages of Google Performance Max Client success stories Technical advancements Measurement and upgrades Digital transformation Value-based bidding Campaign optimization Quality control and security

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim's debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim's expertise shines in his first appearance as he demystifies Smart Shopping and Google's vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim's contributions but also highlights the timeless value of data-driven marketing strategies.

TEKDI: Instituto Digital de los Negocios Aprende habilidades digitales de marketing, ventas, IA... ► Dedicando solo 15 minutos al día con nuestra plataforma online con más de 140 cursos, másters y certificaciones con clases prácticas en video y estrategias probadas para aplicar en el negocio, acompañamiento de tutor 24/7, mentorías en vivo y mucho más. ►►►https://tekdi.education/ Y no olvides suscribirte y valorar mi podcast ★★★★★

In this special mix episode of the E-com Ops Podcast, we delve into the dynamic and ever-evolving world of eCommerce marketing. Join host Norbert as he talks with four industry experts - Matt Janaway, Richard Harris, James Mew, and Kyle Stout - each bringing unique insights into the heart of successful eCommerce operations.

Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn't just another tech talk—it's a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.Chapters:00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing00:04:02 Inside the Toolbox: Unpacking Performance Max's Utility00:07:51 How Google's Performance Max Scales the Unscalable00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact00:13:58 Case Study Insights: Real Results from Implementing Performance Max00:17:01 Performance Max Case Study Breakdown00:21:33 Why Talking Across Platforms is Key to Marketing Success00:24:53 Charting the Maze: Today's Marketing Strategy Complexities00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos00:29:13 Ground Zero: Marketing Insights from the Field00:32:42 Data-Driven Strategies: Making Metrics Work for You00:37:46 Why Historical Data is the Marketer's Crystal Ball00:40:22 Sign-Off: Reflections and What's Next on Perpetual TrafficLINKS AND RESOURCES:PT on TelegramSearch for John MoranTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar

Meta Advertising Updates, TikTok mit AI Creatives, TikTok mit wachsender Nutzung, Google Performance Max und Google Ads Daten endlich in GA4.

Generative AI is reshaping just about every industry out there, and it's been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI's power by releasing new features in Google Search and Ads.  In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the AI improvements to features such as Google Maps and Ads and what the Performance Max campaign tool can do for marketers. To learn about the changes coming to Google and more, check out our SuperSummit sessions.  Learning points from the episode include: 00:00 – 02:48 An overview of Google's AI tools 02:48 – 05:28 How Google is improving Google Maps and Search 05:28 – 06:48 How marketers can increase performance 06:48 – 07:37 Why users and AI create a flywheel 07:37 – 08:32 An introduction to Performance Max 08:32 – 09:50 Why creative output is still critical for ROI 09:50 – 12:03 Google's upcoming AI features for businesses  12:03 – 13:12 How Versace is using Performance Max 13:12 – 14:45 Why first-party data is crucial for your campaigns 14:45 – 15:25 How AI can help to extrapolate data 15:25 – 16:30 How to drive actions with data 16:30 – 18:10 Why the next step is to scale  18:10 – 19:13 A summary of Google's changes  19:13 – 19:52 Why marketers don't have to compete with AI Important links and mentions:Matz Lukmani / Google

Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify merchants seeking to amplify their e-commerce growth. We're talking Performance Max, Demand Gen campaigns, and the nitty-gritty of integrating Google with Shopify. We delve into advanced tactics for segmenting campaigns, the art of crafting killer product titles, and leveraging audience signals to make your ads pop.Chapters(00:00) Google Ads(09:45) Google Performance Max and Demand Generation(17:59) Crowdfunder and Google Ads(25:14) Google Ads and ROI for Success(28:43) Optimizing Google Ads and Customizing Feeds(36:18) Google Ads Tactics and OptimizationThe future of Google Ads is knocking, with automation and YouTube Shorts taking the front seat. Menachem drops some serious knowledge on feeding the system with data for optimal results and shares tips for conquering the ever-changing landscape of Google Ads.If you're ready to elevate your Google Ads game, this is the episode you don't want to miss.Show LinksJXT GroupKeyword PlannereCommerce ROAS CalculatorGoogle & YouTube Shopify appProduct feed appsMenachem's article on SearchEngineLandJXT's guide to Performance Maxlinkedin.com/in/menachemaniSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

**AI For Everyone by Myles Dhillon - Show Notes**Welcome to "AI For Everyone." In today's special episode, we delve into the significant developments shaking up Silicon Valley, from major layoffs to key leadership transitions and groundbreaking innovations.**Google's Workforce Restructuring:**- Google is contemplating a substantial workforce reduction, with up to 30,000 employees at risk of being laid off. This move is part of the company's strategic integration of AI into its business processes[1][2].- The increasing autonomy of Google's AI-powered ads, particularly the Google Performance Max tool, has diminished the need for human intervention in tasks such as ad creation and management, leading to potential layoffs[1][2].- The adoption of AI in customer support is also expected to impact human-centric roles within the company[1].- This potential restructuring follows Google's previous layoffs of approximately 12,000 employees earlier in the year[2].- The company's focus on AI and the resulting operational efficiency has raised concerns about job displacement and the need for workforce reorganization.**Apple's Leadership Transition:**- Tang Tan, vice president of product design at Apple, is set to depart from the company in February 2024. Tan has been instrumental in shaping the design of iconic products such as the iPhone, Watch, and AirPods during his tenure at Apple.- His departure is part of a broader trend of key members leaving the design team that Jony Ive, the former design chief at Apple, built.- Tan will be joining LoveFrom, a design firm led by Jony Ive, where he is expected to work on a new artificial intelligence hardware project. His duties at Apple are anticipated to be redistributed among existing personnel, rather than bringing in a direct replacement.**Revolutionizing Healthcare Logistics: Zipline's Blood Delivery Drones:**- Zipline, the world's largest autonomous delivery system, has revolutionized healthcare logistics with its drone delivery service in Rwanda. The company can make up to 500 deliveries per day from each of its two hubs.- The deliveries are significantly faster than traditional automobile delivery, with Zipline's drones being seven times the speed of traditional methods.- Zipline's innovative approach has been lauded for its impact on healthcare logistics and its ability to save lives through efficient and reliable drone delivery services.For more information and engaging discussions on these topics, tune in to the full episode of "AI For Everyone" by Myles Dhillon.This episode provides a comprehensive overview of the transformative developments in Silicon Valley and the cutting-edge innovations shaping the future of technology and healthcare logistics.For more visual information, you can also watch a video about Zipline's revolutionary work in providing medical supplies via drone technology.Get intouch with Myles at mylesdhillon@gmail.com

In this special mix episode of the E-com Ops Podcast, we delve into the dynamic and ever-evolving world of eCommerce marketing. Join host Norbert as he talks with four industry experts - Matt Janaway, Richard Harris, James Mew, and Kyle Stout - each bringing unique insights into the heart of successful eCommerce operations.

When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers. B2B marketers weren't nearly as broadly impacted by the move to Performance Max, since their old campaign structures remained unchanged.As Google moves towards machine learning and AI-driven technologies however, B2B marketers need to understand the benefits of adopting the automated the targeting and delivery campaign management platform to prepare for the future.In this Mediaworks Masterclass, our panellists will discuss their views on best practices and benefits for B2B marketers, including optimising algorithms and harnessing first-party data. Learn how to stay ahead in the evolving B2B marketing landscape by understanding the pivotal role Google Performance Max could play for your marketing programmes and ensure your strategy remains competitive and effective.

This week on the show, Scott Ostermiller joins me to share his deep knowledge of Google Performance Max advertising with us. Scott was actually one of the very first people to test Performance Max, giving him arguably the most experience in this campaign type than anyone else out there. Whether you love Pmax or hate Pmax, it's hear to stay and brands need to be embracing it or at least testing it out because you can get great results if you do it right.Connect with Scott:- LinkedIn

Today, I have my good friend Brett Curry back on the show. Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. If you aren’t running Google Performance Max ads yet, you should give it a shot. What You’ll Learn What’s working in the world of advertising right now Which ad platforms are converting the best depending on what you sell How to set up Google […] The post 493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett Curry appeared first on MyWifeQuitHerJob.com.

Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data privacy concerns and the future of personalized ads, listeners are offered a unique blend of personal anecdotes and expert insights. From discussing the allure of the European countryside to the challenges of e-commerce platforms, this episode promises a comprehensive exploration of contemporary topics that resonate in today's digital age.Chapters:00:00:00 European Travels: Contrasts Between Serbia, Bulgaria, & Austria00:05:12 The Montessori Impact on Entrepreneurial Success00:11:50 SMS & Retargeting: Elevating the E-commerce User Journey00:17:33 Google's Performance Max: Implications on Ad Spend & Customer Acquisition00:20:22 Dissecting Customer Acquisition: Unpacking Performance Max's Role00:23:58 Keeping Pace with Google Ads' Ever-changing Landscape00:27:51 Tech Giants Face-Off: Google vs. Meta on Innovation Fronts00:29:27 E-commerce Evolution: Bridging Brands with Modern Tech00:35:11 Data-Driven Marketing: Gauging Performance Max's Reach & Restrictions00:41:58 Broadening Horizons: Strategies for Diverse Customer Acquisition00:43:46 Perfecting Conversions: Fine-tuning Creatives & Tracking MechanismsLINKS AND RESOURCES:SakariTemuAbout the new customer acquisition goalMastering CMO Math: Unlock Accurate Measurement of Your Google Ads Success | Live Power HourEp. 512: The Next Era of Growth: How to Achieve Full Funnel ExcellenceTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 CaAMP Schedule a CallContent At...

We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google, we dive into the importance of content-rich websites in slipper marketing and expanding audience reach beyond conversion campaigns. We also discuss integrating signals for advanced marketing strategies and the lengthy path to purchase, offering insights from real case studies. Plus, we explore successful models for digital product companies, building a community, and offering additional services.Chapters:00:00:00 Kicking Off: Appreciating Our Audience00:05:44 Unlocking Business Impact: The "Why" Behind Your Company's Vision00:07:33 Generational Identity & Purpose in Today's Digital Workspace00:15:13 URL Optimization: Boosting Conversions in the Credit Sector00:19:29 Cross-platform Campaigns: Drawing from Performance Data00:22:06 Harnessing User Analytics for Streamlined Content Creation00:27:14 December Marketing Surges: New Tactics & Promo Insights00:29:58 Crafting Cohesive Marketing: Signal Integration Strategies00:36:06 Timing Matters: Online Challenges & Lead Generation Dynamics00:41:44 The Consultation Payoff: Coaching for Concrete OutcomesLINKS AND RESOURCES:5 WhysThe Golden CircleStart with Why: How Great Leaders Inspire Everyone to Take ActionFinal URL expansion with Google Ads Performance MaxEpisode 512: The Next Era Of Growth: How To Achieve Full Funnel ExcellenceTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:

Thu, 27 Jul 2023 06:37:52 +0000 https://omt-magazin.podigee.io/9377-neue-episode 740f8f9604a3659366a9db3231b1869d ℹ️ Gerhard Jahns beim OMT ℹ️ Slyvia Böning beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz 9377 full no

In this episode, we dive deeper into Google Performance Max with returning guest Matz Lukmani. If you're a marketer who isn't seeing the expected results from Performance Max, we'll cover some tips to help you turn the tide. We'll discuss how to continue optimizing and improving performance once your campaign is up and running. Plus, Matz will share new features and enhancements on the horizon—and so much more. Stay tuned for more exciting episodes where we'll continue to explore the ever-evolving landscape of digital marketing and uncover strategies to generate exceptional results. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.   About Murtaza (Matz) Lukmani: Matz Lukmani is the EMEA Product Lead, Performance Max and Attribution at Google. Based in London, UK, Matz has been with Google for 7+ years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360, and Google Analytics in EMEA (Europe, Middle East, Africa). About Tessa Burg: Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after the acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts using the power of artificial intelligence. Google expert Matz Lukmani will give an overview of this cutting-edge solution that can help you optimize your ad campaigns like never before. If you're wondering if Google Performance Max is right for you, we'll discuss how businesses of different sizes and industries can use it to deliver exceptional results tailored to specific needs. Matz will also address rumors about Google using extra ad spend on low-performing placements. Plus, the incremental lift that Google Performance Max can bring to your marketing efforts. In this episode, we only scratched the surface of what Google Performance Max can do for your business. Join us for [Part 2], where we'll dive deeper into the features and implementation strategies that will help you harness the power of this AI-driven technology. To discover more on the topic of AI, join Tessa at the Marketing AI Conference (MAICON). She'll join the panel discussion, “Unlocking the Power of AI for Agencies.” Use the code LEADERGEN100 when registering at maicon.ai to receive $100 off.   This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.   About Murtaza (Matz) Lukmani: Matz Lukmani is the EMEA Product Lead, Performance Max & Attribution at Google. Based in London, UK, Matz has been with Google for 7+ years, working on products like Google Analytics 360, Google Ads, Search Ads 360, and Firebase Analytics. He leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA (Europe, Middle East, Africa). About Tessa Burg: Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after the acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.  

In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer's click path as an example, he illustrates the challenges in determining whether a P Max click resulted in a subscription or if the customer was already a subscriber. John suggests that businesses should identify the most effective marketing channels for their specific audience to optimize their spending and avoid relying solely on P Max.Chapters:00:00:00 - Uncovering P Max and Identifying the Starting Point00:01:31 - Saving Ad Spend and Growing Your Business00:05:30 - Tracking Customer Journeys and Click Paths00:07:13 - Data-Driven Attribution for Best Performing Channels00:08:20 - Maximizing Ad Spend with P Max in Marketing Channels00:09:55 - Identifying True Cold Traffic and Avoiding New User PitfallsLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO LinkContent At Scale

In this episode of the Ecwid Ecommerce Show, we sit down with Ricardo Lasa, CEO of Kliken, to explore the exciting new advertising tool. What Is Kliken? Kliken is a marketing platform designed to help you reach more customers and increase sales by leveraging organic product listings and paid search campaigns across various platforms.  With Kliken, you can promote your products with Google ads, Google Performance Max campaigns, Google Shopping campaigns, Facebook ads, and Kliken ads on the Open Web. Kliken is integrated into your Ecwid by Lightspeed control panel, which makes ad management effortless.  What Are OpenWeb Ads? With Kliken, you can extend your reach to the open web, where you can reach a high-intent audience who might be interested in your product. Kliken ads appear on reputable sites such as news and blog sites, giving you greater visibility to your target audience.  Ad Optimization at Kliken Kliken generates intelligent ads that are tailored to shoppers' activity in your store. If they have previously viewed a product, they will see the ad with the same product. If they haven't visited your store yet, Kliken will show them the top-selling products of your store, providing an incentive to click through and learn more about the product. Kliken Offer for Ecwid Sellers If you're an Ecwid seller that receives twenty or more orders per month, you can take advantage of their offer to jump on the Kliken for just one dollar for 15 days.  Listen to the full episode to learn more about advertising best practices and jumpstarting your ad journey. And if you're qualified for the Kliken offer, don't hesitate to use it!  Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey    

In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes.In This Episode, You'll Learn:00:00:00 - The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo00:04:13 - Introducing Lauren Petrullo and discussing e-commerce and digital marketing00:07:32 - Surprising benefits of Facebook Shops and its underutilization00:10:14 - Importance of user-generated content in affiliate marketing00:12:14 - Potential of in-app affiliate networks for monetization00:14:27 - Changing e-commerce landscape: everyone is a marketer and influencer now00:16:04 - The role of AI in creating content with human intervention00:18:48 - Why an intermediary is necessary in building AI like a Lego castle00:21:57 - Creating a successful shopping blog with AI-generated content00:26:57 - Using Google Doc with Chrome extension for SEO to determine SEO score for Korean skincare brands00:31:45 - Conversions through organic traffic to blogs with Google Performance Max expansion00:36:18 - Importance of content in marketing and the new ecosystem00:39:37 - Customizable replacement product feed for out-of-stock items00:44:13 - Targeting the US Spanish-speaking population online: benefits and challengesTools Mentioned:Shops on FacebookPT Episode 416 Mongoose MediaCosmo Headlines SurferSEOPerformance Max ExpansionFlorida Man BirthdayLINKS AND RESOURCES:Lauren Petrullo on LinkedInTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with

Performance Manager košickej fullservisovej marketingovej agentúry Vivantina, Ľubomír Štulajter, nám v tejto časti magazínu Ecommerce Bridge približil, ako sa postupom času zmenili, menia a ako sa budú ďalej vyvíjať PPC kampane. Môže to výrazne ovplyvniť e-commerce trh? V rozhovore sa dozviete:           01:02 Čo zahŕňa PPC reklama v Česku, na Slovensku a v zahraničí? 03:38 Ako ovplyvňujú trh systémy Glami, Favi či Biano? 06:03 V čom sa zmenil Google Ads za posledné roky? 11:30 Sú automatizácia a umelá inteligencia pre klientov prínosná? 14:20 Čo sa dá robiť, ak PPC kampane príliš zaťažujú váš rozpočet? 18:36 S akou investíciou sa oplatí Google Ads spúšťať? 21:36 Prečo je Google Performance Max najlepšia cesta? 25:08 Ako nová ochrana údajov GDPR zasiahla PPC kampane? 27:14 Stanú sa z PPC-čkárov napokon Performance Manageri? 29:08 Môže moderná umelá inteligencia priniesť ďalší výrazný posun v PPC?

If you're wondering how you to market your business with Google and YouTube Ads and start generating some leads and sales for your business, you don't want to miss this episode.Brett Curry from OMG Commerce joins Matt in this episode to talk about some of the latest trends in Google and YouTube Advertising so you can get the most out of your campaigns.ABOUT BRETTBrett is a seasoned entrepreneur, digital marketer and podcast host. He leads an 8-Figure ad agency of Google, YouTube and Amazon marketing rockstars. Brett is also the father of 8 children, and a basketball coach.Here's a summary of the great stuff that we cover in this show:YouTube has 2 billion active monthly users, making it a great platform for e-commerce entrepreneurs. There is a perceived barrier to entry when it comes to testing on YouTube, as people don't know how to go about doing so. Creative is important on YouTube, as the video needs to be interesting enough to get someone to click.YouTube is a good platform for both demand generation and capture. Remarketing to already existing customers is also an effective strategy on YouTube.On YouTube, videos as short as 30 seconds can be used for awareness, while longer form videos such as one to three minutes are better for conversions.Videos over 3 minutes long may incur a cost from YouTube, yet they could still be effective if they convert well.When it comes to ROAS, Google is typically higher due to being closer to the purchase than YouTube. However, it's important to remember that YouTube feeds other campaigns and its role should not be overlooked.Once a user clicks on your ad and is taken to your landing page, they need to feel like they are in the right place, with a headline that is congruent to what was seen in the video. Additionally, there should be more selling on the landing page, outlining benefits and features as well as video and social proof.Brett recommends building out a strong bottom of the funnel with search, shopping, and remarketing on the Google side first. Start testing a lander with Facebook before moving to YouTube with a minimum budget of $5-10K per month. A customer acquisition cost of $50-100 should be anticipated for direct conversions.Google Performance Max is a single campaign channel that encompasses all Google channels such as search, shopping, display, discovery, YouTube, and Maps. It replaces Smart Shopping for eCommerce brands and encourages advertisers to focus more on creative like images, product listings, and optimized videos.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

-------------------------Pour réserver une session stratégique avec moi et parler de vos campagnes de publicité Facebook, c'est par ici : https://dhsdigital.eu/session-strategique Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

TikTok Tipps für bessere Ads, Social Ad Creative Framework, Google Performance Max und neue Google Ads Tools

One-sixteenth of 1% and dropping — engagement on social media is at an all-time low. Also: Big updates to Google Performance Max campaigns. Agencies are losing confidence in Meta's ad platform. We have your "get-out-of-Facebook-jail" card. And Instagram's embarrassing porn problem.✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 

In this episode, we talk about paid ads and the Google Performance Max program. We'll quickly dive into setting it up and starting to get sales from this program. It's a great first step into paid media. 

Du fragst Dich, ob der Einsatz von Google Performance Max Campaigns (Kampagnen für maximale Performance) für Dein Unternehmen sinnvoll ist? Du bist unsicher, wie Du den vollautomatisierten Kampagnentyp effizient aufsetzen und zielgerichtet aussteuern kannst? Dir ist nicht klar, welche Messwerte Du für die Analyse und Auswertung der Kampagnenleistung nutzen kannst? In diesem Webinar gibt Referent Gerhard Jahns einen umfassenden Einblick in die Komplexität von Performance Max Kampagnen. Er zeigt Dir, welche Anzeigenbestandteile und Einstellungsmöglichkeiten sich bieten, und gibt Dir Hinweise für das optimale Setup. Du erfährst, welche Berichte sich zur Optimierung heranziehen lassen und wie sich der Einsatz von Performance Max auf Deine bestehenden Search- und Shoppingkampagnen auswirkt. Folgendes hast Du nach dem Webinar gelernt: wie eine Kampagne vom Typ Performance Max aufgebaut ist welche Einstellungsmöglichkeiten es für das Setup gibt was es beim Aufsetzen der Kampagne zu beachten gilt welche Wechselwirkungen mit anderen aktiven Kampagnen bestehen wie sich Performance Max Kampagnen auswerten und optimieren lassen

En este nuevo episodio, te traemos las noticias más recientes e importantes en el mundo del marketing digital en este 2023 que acaba de comenzar. Hoy te hablaremos sobre las actualizaciones de las campañas de Google Performance Max, la nueva funcionalidad de Facebook y hasta sobre "Likes ocultos" en Twitter y mucho más. Si te interesa mantenerte actualizado con estas noticias y seguir aprendiendo sobre marketing digital, ¡dale play al episodio y comienza a escucharlo ya mismo!

In dieser Podcastfolge von MY MARKETING IS BETTER THAN YOURS spricht Daniel Distler gleich mit zwei Gästen, und zwar mit Oskar Peters und Michael Gröger. Alle drei arbeiten bei der Telefónica und erzählen, wie sie zum Unternehmen gekommen sind. Danach geht es direkt in's Thema: Oskar und Michael sind mit ihrem Team verantwortlich für den SEA-Account von O2 und diskutieren mit Daniel über die Veränderungen, welche SEA in den letzten Jahren erfahren haben. Klar ist allen drei: Man muss nicht mehr so viel manuell machen, wie es früher der Fall war und kann durch die Smart Bidding-Algoritmen von Google auf die Optimierung der Maschine setzen. Kritisch sehen Daniel, Oskar und Michael allerdings die neueste Entwicklung von Google: Performance Max! Diese ist eher eine Blackbox, an der nicht so viel optimiert werden kann, wie oft gewünscht wird. Natürlich beantworten die drei Experten auch die Frage: Sollte man Performance Max nun nutzen oder lieber nicht? Außerdem geht es um Consent und Tracking-Features, den perfekten CPA und Enhanced Conversions. MY MARKETING IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts. Zum LinkedIn-Profil von Daniel: https://www.linkedin.com/in/daniel-distler-09337547/ Zum LinkedIn-Profil von Michael Gröger: https://www.linkedin.com/in/michaelgroeger/ Zur Webseite von Telefónica: https://www.telefonica.de Zum Podcast auf Spotify: https://open.spotify.com/show/2KwD77vAcC9acv5NhCHnAF?si=a_JdyBZYQyOOzxyftH1XQA Zum Podcast auf iTunes: https://podcasts.apple.com/de/podcast/my-marketing-is-better-than-yours/id1658057485 Zum YouTube-Kanal: https://www.youtube.com/channel/UCuXTGb4EscFk6TXKT_XDNsg Zum Podcast MY DATA IS BETTER THAN YOURS: https://mydata.podigee.io

Join our new episode on the Ecwid Ecommerce Show as hosts Jesse and Rich dive into the new advertising tool by Facebook, Advantage+ shopping campaigns. They also share some tips to make it perform above and beyond, so take notes! What Are Facebook Advantage+ Shopping Campaigns? You might remember we talked about Google's Performance Max in one of our latest podcasts. To recap, Google Performance Max takes your product feed, multiple different headlines, and subjects. Then it mixes all that information together with your various customer lists and does your advertising for you using machine learning. Facebook is now doing practically the same thing. It's called Advantage+ shopping campaigns. The Key to High-Performing Ads To use Facebook Advantage+ shopping campaigns, you must have a product feed. A product feed is the list of your products along with product information.  Since Facebook Advantage+ shopping campaigns use your product feeds, they should be high-quality to ensure the generated ads perform well. Ensure your product feed has good pictures, videos, descriptions, and titles. Vertical Video Ads One tip for creating successful ads is to use a video instead of a picture—especially a vertical one. Advertising on Facebook is built more around mobiles than computers these days. That makes vertical videos more engaging and optimized for ads. Be the First to Try New Advertising Tools Facebook Advantage+ shopping campaigns have just been released, so they might not be available to all users yet. However, we strongly recommend you try it as soon as possible. Whenever a new feature emerges, there tends to be an amplification of its reach and visibility. So take advantage of this as soon as you can! Learn more about Facebook Advantage+ shopping campaigns and how to set them up in Meta's Business Help Center: https://www.facebook.com/business/help/1362234537597370 Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

In this power-packed episode, Brett Curry shares the "Quick Hit Tips" you'll need under your belt if you want to win with Performance Max in 2023. But there's so much more in his conversation with Molly Pittman. You'll hear how your job as a Marketer is shifting and why that's Okay, and you'll also hear about the mindset you need to find opportunities and thrive.  YOUR ENGAGEMENT MATTERS   Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ OMG Commerce https://www.omgcommerce.com/services/google-search?gclid=Cj0KCQiA-oqdBhDfARIsAO0TrGE95-iIoatTwJtW-nirDeHUVtWep6DAS1MHwd9THJAggj0EUl_7a-YaAi-EEALw_wcB Brett's course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Molly Pittman, https://mollypittman.com/

On this episode of The Social Marketing Hour, Manuel Suarez sits down with Kasim Aslam of Solutions 8 to talk about Google Performance Max, entrepreneurial life, and the reality of digital business. Here are some of the topics Kasim & Manuel talk about:

Kasim Aslam is the Founder and CEO of Solutions 8, a top-ranked Google Ads agency that has helped hundreds of organizations grow and scale. He's also the author of The 7 Critical Principles of Effective Digital Marketing, featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority, and was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Kasim had to overcome severe challenges on his journey toward becoming one of the world's premier marketing minds. He was raised by a blind single mother on social security disability and was surrounded by people who could have easily steered him toward a life of poverty and crime. Instead of debilitating him, these circumstances led Kasim to reinvent himself, personally and professionally. He now has a thriving business and a loving family and lives the lifestyle he dreamed of when he was younger. Today, we discuss why niching down is crucial for the growth of most businesses, the importance of structuring your business to serve your lifestyle, and why financial freedom is best achieved through creating value for others.Free GiftHe's giving away his Standard Operating Procedure for Google Performance Max. Use this SOP to build, set up, and optimize successful Performance Max campaigns.To get access to this gift, visit LifestyleInvestor.com/113Want the Full Show Notes?To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit LifestyleInvestor.com/113Get the Lifestyle Investor Book!To get access to The Lifestyle Investor: The 10 Commandments of Cashflow Investing for Passive Income and Financial Freedom visit LifestyleInvestor.com/bookRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, Stitcher, Castbox, Google Podcasts, iHeart Radio, or wherever you listen, so future episodes are automatically downloaded directly to your device.You can also help by providing an honest rating & review. Reviews go a long way in helping us build awareness so that we can impact even more people. THANK YOU!Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our OG Hosts, Molly Pittman and John Grimshaw, are back and excited to celebrate two years of The Smart Marketer podcast! Listen as they share the three most-listened-to episodes of this year (so far), and a few things you'll be glad to learn are in the pipeline. You'll hear content from Episode 98, ‘How To Manage Scale And Think About Your Marketing,' (https://smartmarketer.com/how-to-manage-scale-and-think-about-your-marketing-and-branding/) Episode 92, ‘Three Facebook Campaigns That Are Working Right Now,' (https://smartmarketer.com/three-facebook-campaigns-that-are-working-right-now-pepijn-hufen-and-molly-pittman/) And Episode 94, ‘Google Performance Max, A Dream For Digital Marketers? (https://smartmarketer.com/googles-performance-max-a-dream-for-digital-marketers-with-molly-pittman-and-kasim-aslam/). Let us know your favorite episode(s) in an Apple Podcasts review! YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Google's Performance Max is changing advertising as we know it. What is working right now, and how are the experts using it to drive client results? On today's episode, the brains behind Tier 11's Google Advertising Division discuss how to get the most out of Google Performance Max - from the recent updates to everything that's working now and what to expect going forward. Tune in to hear how you can optimize your advertising through Google's channels, find customers where they are, and drive performance based on your specified conversion goals.IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction02:51 The transition from smart shopping to Performance Max04:43 A unified approach to Google and Facebook advertising06:48 How marketers should be approaching creatives for Performance Max09:50 The kind of video ads that work for YouTube11:41 What not to do when using Performance Max15:40 Performance Max for lead generation18:17 Click farms and the optimization cycle of doom21:08 Qualifying phone leads and why it's important 24:17 Does P-Max cannibalize search campaigns?27:40 The benefits of running P-Max and search campaigns simultaneously 29:09 Video marketing: Raw versus polished ads 31:39 The overall strategy for selling a $2500 course34:15 SEO versus Performance Max: Which one is more effective?38:05 Understanding the basics of competitor campaigns41:55 Getting the most out of the Google ecosystem44:22 Why the Tier 11 Team is the best at what they do46:49 Parting thoughtsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tiereleven.comGet your queries answered here: hi@tiereleven.com

Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people? To discover how to get started with the Google Performance Max ads solution, I interview Brett Curry. Guest: Brett Curry | Show Notes: socialmediaexaminer.com/538 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Measure Better With Google Analytics 4 & Perform Better With Google Performance Max On July 1, 2023, Google Universal Analytics (UA) will stop processing new website data. That's due to the introduction of Google Analytics 4 (GA4), a next-generation analytics tool powered by machine learning. What do marketers need to know about GA4? How does it track data differently? What role does it play in the martech stack? What is Google Performance Max? What's common between Google Analytics 4 and Performance Max?  Matz Lukmani, Product Lead at Google, answers questions about GA4 and Performance Max. He also shares how these tools can help marketers improve overall measurement, strategy, and performance. In Part 1, Matz focuses more on GA4. Listen to Part 2 to hear all about Performance Max. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.   About Murtaza (Matz) Lukmani: Matz Lukmani (EMEA Product Lead, Performance Max & Attribution) based in London (UK) has been with google for +7 years working on products like Google Analytics 360, Google Ads, Search Ads 360, and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360, and Google Analytics in EMEA.

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Performance Max is not a rip-off. It is not just a giant branded keyword campaign. It is today's most highly-evolved machine learning advertising system ever built.In this episode, Jordan talks about how Performance Max is not a rip-off like some marketers think. He also discusses why some of the metrics that you are seeing, especially when it comes to branded keywords, can be a red herring.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max works like a pre-funnel mechanism.Google is going to start showing ads to people before they even realize that they want your product. Performance Max is the new Facebook.Performance Max utilizes all Google placements but it knows when to hit those people and with what kind of content. Don't just look within the platform, understand your metricsDo not give up on your Performance Max campaign.It is important to train Performance Max on what you want it to do.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. ***PROMO CODEUpgrowth  We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Google is always changing, so why is the news about Performance Max Campaigns any different? In this episode, Ryan and Jon talk about the massive changes in Google Ads that are coming over the next few weeks. They cover the importance and scale of this particular update and why it matters to you.Listen to the full episode if you want to learn: What advertisers should be thinking about as they switch to Performance Max The results brands can expect from the new campaign type How to prepare for the switch The impact this has on brands moving forward If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.

I denne episoden snakker Thomas Moen om den nye oppdateringen til Performance Max kampanjene. Performance Max er den nyeste Google Ads-kampanjetypen med mest kanal- og beholdningsdekning for å hjelpe deg med å levere bedre avkastning. De nye funksjoner skal hjelpe deg på tre nøkkelområder:Få flere ideer for å forbedre resultatene dineBruk nye spaker for å styre automatisering basert på din unike forståelse av virksomheten dinFå dypere åpenhet i ytelsen dinLes mer om oppdateringen her-----Gratis video (3 måter å øke salget på): http://moenco.no/3Gratis PDF Bonus: http://moenco.no/bonus/

Apples Advertising Vorstoss, Googles Performance Max, TikToks Shopping Ads und TikTok Local Feed.

A lot of eCommerce brands are now seeing great results in Google's Performance Max but still do not exactly know how to scale it. If you don't have everything set up properly, you'll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022.In this episode, Jordan gives out some important tips for succeeding in using Google's Performance Max.Listen up and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECompare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max.Make sure that you still have your branded campaigns set up.You need to make sure that you have accurate full-funnel conversion tracking.Make sure that you're able to feed your purchase data to Google.Only have one campaign for warm and cold.Do not set a target on return on ad spend. Let the machine do what the machine wants to do.Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Performance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market.In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns.Listen and learn in this episode.KEY TAKEAWAYS FROM THIS EPISODEGoogle knows what you are going to buy before you know you're going to buy it.Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent.Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition.You can't trust Google Education. They lie.Google can identify common denominators depending very heavily upon your niche.If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max.Don't build multiple campaigns on Performance Max, build one campaign.For eComm, separate by product categories and replicate your asset groups by distinct audience signals.Limit superfluous URLs. The products that people click on are not the products that people buy.You want all of your product catalog in your PMax campaign separated by product categories.Make sure that you are spending enough so that you are actually getting data. Run your campaign for 6 weeks without touching it.Monitor to determine the changes that you think you want to make.People are the most important thing in an agency.Recommended Tool:  Telefyhttps://www.telefy.finance Recommended Channel:Jordan Petersonhttps://www.youtube.com/c/JordanPetersonVideosToday's Guest:Kasim Aslam is the founder and CEO of Solution 8Solutions 8 is the number 1 Google Ads Agency in the US.Connect and learn more about Kasim and Solutions 8 here:Website: https://www.sol8.com Twitter: https://www.twitter.com/kasimaslam This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

It's now easier than ever to make money advertising with Google. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, ad, ads, advertising, Performance, Max, YouTube, gmail, campaign, automation, targeting, location, trigger, triggers, seasonal,

This week is all about Google Performance Max Campaigns. In this episode, the digital marketing team talks about audience-only targeting and the ease of Google Performance Max Campaigns. Follow along for tips and tricks to this ad style!

In this episode we're going to talk about why Google Ads fail for contractors and what you can do to fix them. Maya goes into depth all the types of Google Ad campaigns you can use to generate leads and grow your contracting business. Maya gets into where home service contractors should get started with advertising with Google to get the best ROI. Then we move the conversation into how you can scale your business with the different types of ads Google offers. We dive into the different metrics you should be tracking to optimize your campaigns plus the keyword research that goes into launching a successful campaign. Maya also goes over the pros and cons of the new Google Performance Max campaigns and if you should use them for your contracting business. Maya Goldstein, Google Ads Specialist for Kyber Digital Website: https://www.kyberdigital.com/ Facebook: https://www.facebook.com/kyberdigital Instagram: https://www.instagram.com/kyberdigital/ LinkedIn: https://www.linkedin.com/company/kyberdigital Twitter: https://twitter.com/kyberdigital Mentioned in the Podcast Google Max Performance Campaigns https://blog.google/products/ads-commerce/performance-max/ Google Search Campaigns https://ads.google.com/home/campaigns/search-ads/ Google Display Ads https://ads.google.com/home/campaigns/display-ads/

Today's episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible. Resources Mentionedhttps://support.google.com/google-ads/answer/10724817?hl=en (Google Performance Max ) https://sol8.com/ (Solutions 8)  https://perpetualtraffic.com/ (Perpetual Traffic Website) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://twitter.com/perpetualtraf (Follow Perpetual Traffic on Twitter) OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Google wants to make running ads less complicated and more reliant on machine learning. Is their new push of Performance Max the ticket? In this episode, I'll go over why you should get familiar with Google Performance Max now and how it can help you and your business boost leads and sales on autopilot. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Today we're going to talk more about google ads.If you run Google Search ads and want to lower your costs and increase conversions, then this episode is for you.As you probably know, Google ads promote the use of smart bidding strategies for search ads.These automated bidding campaigns target specific goals such as:maximize conversionsmaximize conversion valuetargeted cost per action / lead (CPA)targeted return on ad spend (ROAS)We are normally not the biggest fans of smart bidding campaigns because they don't work for all campaigns despite how brilliant Google claims their AI is.But we've been testing these Performance Max Campaigns on several client accounts for the last 30 days and so far we like what we're seeing.Let's dive in and see what might be perfect for your service company and expand your online advertising to include text, display, and video ads.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Will Performance Max replace all singular campaigns? Mike chats with Brett Curry of OMG Commerce about Google's latest campaign type feature.   There's no debate on how efficient and incredibly convenient Performance Max is. It's a unified campaign for multiple channels rolled into one.   However, there is a common misconception that it replaces your existing campaigns. While it will partially cannibalize some of them (more on this on the podcast), this is not the case at all.   In fact, Brett tells us that reps from Google had explained to him that Performance Max is designed to complement and not replace the campaigns you're already doing.   It definitely requires some getting used to initially due to some differences in structure and language, but if you're looking for new customers, a Performance Max campaign will do the job.   Thank you for being with us on the podcast, Brett. As always, it's a pleasure to chat. I hope to see you again later this year; if not, maybe at the next Sellers Summit!   If you're interested in working with Brett and his brilliant team of marketers, go to the OMG Commerce website and click on the ‘Let's Talk!' button on the top right corner of the home page.  Don't forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we'll see you in the next one!

So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets?  On today's episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don't have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn't even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It's literally going to change everything. Listen in for tips on staying on top of what's new with Google Performance Max and what it means for your business.   IN THIS EPISODE YOU'LL LEARN: Why the 30-day attribution window/click to purchase paradigm is obsolete What multi-touchpoint engagement means in practical terms  The biggest mistake marketers are making right now with Performance Max 2 new Performance Max features that just rolled out this week LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew (Solutions 8 on YouTube) https://support.google.com/accounts/answer/162744?hl=en (Everything Google Knows About You) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

If you're getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.  On today's episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they've learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you're in a great spot as a pioneer and influencer. It's tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can't help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we've ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They're literally learning something new every day. Listen in to find out what Google Performance Max can do for your business or agency. IN THIS EPISODE YOU'LL LEARN: 3 major events in online advertising and marketing that changed the entire game  Why you need to stop thinking of Google as a placement platform What you need to know about user-generated content and massive media creation Why Kasim believes the click-to-conversion paradigm is dead  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://sol8.com/ (Solutions 8) https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew (Solutions 8 on YouTube) https://www.linkedin.com/in/nickshackelford/ (Nick Shackelford on LinkedIn) https://konstantkreative.com/ (Konstant Kreative) https://billo.app/ (Billo) https://nlc.com/ (No Limit Creatives) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages (done right!) can afford a personal touch for your clients, bring more prospects into your funnel, and convert those opportunities you're currently missing out on. And has Google ended the era of the ad agency? The guys explore Google's new Performance Max campaigns and whether they're really the biggest change to Google in 10 years. PLUS: IMPORTANT NEWS! Conrad adopts a puppy! A desperate play for social media attention, of course, because Lunch Hour Legal Marketing is now on YouTube (and puppies are cute). And In Less Puppy-Filled News: Google is offering certification for SEO.  In a new survey of how people find lawyers, surprise, the answers are Google, “the internet,” and referrals.   Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages (done right!) can afford a personal touch for your clients, bring more prospects into your funnel, and convert those opportunities you're currently missing out on. And has Google ended the era of the ad agency? The guys explore Google's new Performance Max campaigns and whether they're really the biggest change to Google in 10 years. PLUS: IMPORTANT NEWS! Conrad adopts a puppy! A desperate play for social media attention, of course, because Lunch Hour Legal Marketing is now on YouTube (and puppies are cute). And In Less Puppy-Filled News: Google is offering certification for SEO.  In a new survey of how people find lawyers, surprise, the answers are Google, “the internet,” and referrals.   Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

In this episode of the Ecwid Ecommerce Show, the podcast hosts Jesse and Rich look into Google's Performance Max ad campaigns. Tune in to learn more about this ad campaign type and find out how it can benefit your business.  What Is Google's Performance Max? Performance Max is an ad campaign type that allows you to create a single campaign to promote your products across all of Google's advertising channels. The primary difference between Performance Max and other ad campaigns is that Google automates the campaign targeting and delivery based on the information you provide. Performance Max campaigns are good for all types of business owners. People who do their own Google advertising benefit greatly from this campaign, as do those who want to get ahead of the competition by trying the latest and greatest tools. How to Make the Most of Performance Max? Performance Max campaigns are similar to Smart Shopping campaigns in that they both require a product feed. So to use either, you will need to set up a product feed in a Google Merchant Center. Another important thing for setting up a successful Performance Max campaign is content. With Performance Max, you'll have to give it content to use in ads. Then, it will create custom ads across channels using your content.  So you need to provide Performance Max videos, descriptions, headlines, and any data you have to give the AI a well-rounded view of your business. With all that information, it can create more personalized and accurate ads about your products and company. Most importantly, make videos! Performance Max relies heavily on videos. Another way to take Performance Max campaigns to the next level is using customer lists or remarketing audiences.  That's your short and sweet overview of Performance Max campaigns. If you'd like to set up a Performance Max campaign, these instructions might be helpful: https://support.google.com/google-ads/answer/10724896?hl=en Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

If you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you. In this episode, Jordan talks about Google's Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is an absolute game-changer and the future of advertising.Performance Max separates strategic marketers from tacticians.In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos. You can put in any video that is on YouTube even without access to the page.If you do not use the 5 videos allotment, Google will make videos for you which is not recommended. You can upload your customer list and select the option that you don't want to target your existing customers. Customers now need about 500 touchpoints.Google knows so much about people because of its data points.Create an asset group and tie it to an audience group.You can also create custom audiences in the background of people who have search intent for certain search terms.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODE: upgrowth15trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Google Ads propose désormais un nouveau type de campagne publicitaire qui se base sur l'intelligence artificielle et la puissance de son algorithme : les campagnes "performance max"... mais en soi, qu'est-ce que c'est et qu'est-ce qui change ? Dans ce balado, on va comprendre le principe de base des campagnes performance max et on va voir les nouveaux avantages que ça apporte. Aussi, on va comparer les changements importants qui différencient ces nouvelles campagnes aux campagnes plus "basiques" (réseau de recherche, display, etc.)

In this episode, you will learn how to create a Google AdsPerformance Max campaign.Check out everything you need to know, and how to get started to use it for your products in your Shopify store. Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all. On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that's going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we've been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It's not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they're letting us use what they know to run our ad campaigns. It's a complete and total paradigm shift. Listen in for some knowledge bombs that are going to blow your mind.  IN THIS EPISODE YOU'LL LEARN: What goes in the very specific “bucket” Google asks you to fill How Google dynamically & algorithmically determines purchase paths  Why Facebook advertisers have an advantage when it comes to Performance Max Why Google's 500-touchpoint paradigm means you have to up your content game  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: AdWorld (virtual conference) May 2-3, 2022 Kasim's Performance Max YouTube video Solutions 8  Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all. On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that's going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we've been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It's not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they're letting us use what they know to run our ad campaigns. It's a complete and total paradigm shift. Listen in for some knowledge bombs that are going to blow your mind.  IN THIS EPISODE YOU'LL LEARN: What goes in the very specific “bucket” Google asks you to fill How Google dynamically & algorithmically determines purchase paths  Why Facebook advertisers have an advantage when it comes to Performance Max Why Google's 500-touchpoint paradigm means you have to up your content game  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://www.youtube.com/watch?v=oXoFn7dUvL8 (Kasim's Performance Max YouTube video) https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Google's Performance Max campaigns allow you to promote your business across all Google Ads inventory. According to Google, you can therefore show up for more customers and drive more conversions based on your goals. As one of the top 1% of UK agencies ranked through Google's Premier Partner status, Mediaworks received exclusive BETA access to Performance Max for a number of months prior to general release earlier this year. Our paid experts share their early findings of utilising this new functionality across our diverse portfolio of clients. They run through the pros, cons, and key takeaways for brands and businesses when preparing to adopt and capitalise on Google's new opportunity.

If you're running Google ads, you need to get on board with Performance Max immediately.    On today's episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don't need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can't set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that's just been made public. Google Performance Max is the future. The time to get started is now.   Listen in to get a jump start on this “beast” that's already taking names and is going to “evolve into so much more.”   IN THIS EPISODE YOU'LL LEARN: What experience/know-how you need to run Performance Max without an agency What the New Customer Acquisition feature means (and how to use it)  What will happen when Performance Max takes over Smart Shopping on June 30 Why you absolutely shouldn't use Performance Max without videos ready to go    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Kasim and John on YouTube Solutions 8 Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter   OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

If you're running Google ads, you need to get on board with Performance Max immediately.    On today's episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at https://sol8.com/ (Solutions 8), to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don't need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can't set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that's just been made public. Google Performance Max is the future. The time to get started is now.   Listen in to get a jump start on this “beast” that's already taking names and is going to “evolve into so much more.”   IN THIS EPISODE YOU'LL LEARN: What experience/know-how you need to run Performance Max without an agency What the New Customer Acquisition feature means (and how to use it)  What will happen when Performance Max takes over Smart Shopping on June 30 Why you absolutely shouldn't use Performance Max without videos ready to go    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.youtube.com/watch?v=oXoFn7dUvL8 (Kasim and John on YouTube) https://sol8.com/ (Solutions 8) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Google Smart Shopping was revolutionary, but this new change Google just made? It's everything Smart Shopping should have been and more.    In today's episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They're talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we've ever seen.” It's evergreen. It's omnichannel. It gives advertisers analytical details on an unprecedented level. It's a roadmap to success. “It's all the things.”   Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways.   IN THIS EPISODE YOU'LL LEARN: What it means for your campaign to have truly unlimited asset groups How to manipulate the types of leads created in Performance Max What you get in your weekly Trends Analysis update (and how to read it) Everything you need to know about search categories and audience segmentation    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter   OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Google Smart Shopping was revolutionary, but this new change Google just made? It's everything Smart Shopping should have been and more.    In today's episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at https://sol8.com/ (Solutions 8) and the smartest Google Ads guy on the planet. They're talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we've ever seen.” It's evergreen. It's omnichannel. It gives advertisers analytical details on an unprecedented level. It's a roadmap to success. “It's all the things.”   Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways.   IN THIS EPISODE YOU'LL LEARN: What it means for your campaign to have truly unlimited asset groups How to manipulate the types of leads created in Performance Max What you get in your weekly Trends Analysis update (and how to read it) Everything you need to know about search categories and audience segmentation    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://sol8.com/ (Solutions 8) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Google Ads nye kampanjetype heter "Performance Max", vi snakker om fordeler og ulemper.  Markedsføringspodden er podcasten for deg som vil lære mer om markedsføring og salg. Podcasten ledes av Even Ødegård i INEVO og Eivind Bodding. Det tar deg gjennom temaer som sosiale medier, søkemotoroptimalisering, søkemotormarkedsføring, e-postmarkedsføring og mye mer.    

Google's new Performance Max Campaigns is here, but what is it exactly? Becky and Michael explain the new Google Ads campaign type and break down its advantages and disadvantages... Read 'What Are Performance Max Campaigns': https://digitalgearbox.co.uk/insights/performance-max-campaigns/ For all your Google Ads and PPC needs visit digitalgearbox.co.uk Please SUBSCRIBE to The PPC Burrito Podcast on the platform you're listening on

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Instagram link-sticker per direct geïntroduceerd Google Performance Max campagnes overal beschikbaar, zorg dat je er klaar voor bent Google voegt "deals" toe in shopping listings Reclame-inkomsten Amazon groeien 50 procent Amazon Ads groeit met 50% en er komen nieuwe ads producten Facebook valt nu onder het merk Meta. Wat betekent dit? Shownotes: www.adwise.nl/podcast Hosts: Jeroen Roozendaal en Daan Loohuis