Created with Jon Youshaei

Behind the scenes with Steph Curry, MrBeast, Kevin Durant, and more. Get 2 months free of Linktree Pro for creators: http://linktr.ee/youshaeiGet my free YT Thumbnail Hackpack: ⁠⁠⁠YTHackPack.com/Thumbnail⁠⁠⁠Join my Discord of 5,500 creators helping each other grow: ⁠⁠⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠⁠⁠Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe for more videos: ⁠⁠⁠⁠⁠⁠⁠⁠⁠tr.ee/YoushaeiYT⁠We went behind-the-scenes with Jimmy Donaldson (aka MrBeast) as he shot his next video in the "Beat Ronaldo, Win $1,000,000" series of Pros vs Joes except this time the video featured the Golden State Warrior's Steph Curry alongside Neymar, Giannis Antetokounmpo, Damian Lilliard, and more in a video titled "Beat Neymar, Win $1,000,000." Beyond the shoot, we also spend time with the NBA's biggest stars, podcasts like All The Smoke co-hosts Matt Barnes and Stephen Jackson and journalists like Shams Charania to find out just how much YouTube has changed the NBA culminating in MrBeast's $100,000 halftime show where a lucky fan hit a halfcourt shot.

In their 1st ever interview, the Stokes Twins talk about going from homeless to building YouTube's 2nd biggest channel and open up about everything. Get 3 months free of OpusClip, my favorite editing tool: https://opus.pro/jonGet my free YT Thumbnail Hackpack: ⁠⁠YTHackPack.com/Thumbnail⁠⁠Join my Discord of 5,500 creators helping each other grow: ⁠⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠⁠Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠⁠⁠Subscribe for more videos: ⁠⁠⁠⁠⁠⁠⁠⁠tr.ee/YoushaeiYT(0:00) Who Are The Stokes Twins?(1:51) Buying $14M Mansion to Film Videos(4:23) Starting Out Homeless(7:45) Stealing vs Inspiration?(22:03) Cost Per Video(23:57) Spending $1M on a Video(26:46) Growing The Team(28:33) Convincing Alan To Do YouTube(34:13) How Do You Split Responsibilities(36:40) Biggest Fight?(38:51) Fake Bank Robbery: Press, Reactions & Lessons Learned(58:28) 50M Views Per Day(1:00:39) Earning $5M+ Per Year on AdSense(1:02:53) Joining Brent Rivera's crew(1:12:13) $20M Net Worth(1:13:08) Spending $10M Per Year On Videos(1:16:26) Why Don't You Take Brand Deals?(1:20:42) 1M Subscribers from a Short(1:23:02) Stokes Twins Break Down Their Video(1:24:27) The Truth About Alex's Weight Gain(1:26:23) Writing 18 Page Scripts(1:28:41) Closer Look at YT Analytics(1:31:12) Collabing With MrBeast(1:35:26) Launching Products(1:37:00) The Average Stokes Twins Fans(1:41:47) Impact of Losing Their Grandfather(1:49:10) Final Words & Gift For Jon

The ultimate YouTube Masterclass. Totally free. In this video, I break down my 15 best tips to grow on YouTube after interviewing MrBeast, Marques Brownlee (MKBHD), Cleo Abram, Casey Neistat, Johnny Harris, IShowSpeed, The Hacksmith, Doctor Mike, Matthew Beem, Logan Paul, Danny Duncan, Liza Koshy, and more.Thank you to Spotter Studio for sponsoring: partner.spotterstudio.com/ideas-with-jon Get my free YT Thumbnail Hackpack: ⁠YTHackPack.com/Thumbnail⁠Join my Discord of 5,500 creators helping each other grow: ⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠⁠Subscribe for more videos: ⁠⁠⁠⁠⁠⁠⁠bit.ly/YouTubeYoushaei(0:00) 15 Years in a nutshell(1:40) Use Visual Anchors(6:35) Make Your Intros R.A.I.N.Y.(12:07) Bonus Tip(12:59) Follow The 5 C's(16:32) Test Macro, Then Micro(18:07) Fix Your First Frame(19:31) Bonus Tip(21:57) Adapt Outliers(27:44) Copy With Taste(29:42) 3% Change: Genres, Eras, Mediums(32:43) Solve Popular Problems(34:45) Interested Is Interesting(36:26) Avoid Eye Fatigue(38:05) Paradox of Production(40:42) The 3 B's(42:05) Hone Your "Off Camera" Craft(47:01) Earn The Right To Rebel(50:13) Be More Like Mozart⁠⁠⁠⁠

I toured Dude Perfect's new HQ to learn how they built one of YouTube's biggest brands. Get free trial to Opus Clip: https://bit.ly/ClipYourVideos and get my free YT Thumbnail Hackpack: YTHackPack.com/ThumbnailJoin my Discord of 5,500 creators helping each other grow:⁠⁠⁠⁠ Discord ⁠⁠⁠⁠Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠https://created.news⁠⁠⁠⁠⁠⁠Subscribe for more videos: ⁠⁠⁠⁠⁠⁠https://bit.ly/YouTubeYoushaei⁠⁠⁠(0:00) Why build a new HQ?(3:06) Design & Tech(6:25) Video Costs & Production(8:56) Trick Shot(10:39) The Idea Lab(14:56) Thumbnail Design(17:25) The $100M investment(18:32) How the dudes split their equity(23:13) Video feedback sessions(25:17) Does Tyler like being “the face of DP”?(27:25) Creating sports drinks(28:01) Editing Process(30:27) Why DP “can't” win an Emmy(33:10) Expanding beyond videos(37:33) How DP designs their sets(40:08) Creating new video formats(43:03) Beating their own records(45:30) Different dudes, different roles(46:53) Training for trick shots(48:52) Half court shot(49:19) Little surprise

MrBeast and I brought back the top Beast Games contestants to talk drama, what you didn't see, and what's next. Thanks T-Mobile for sponsoring, learn about Magenta Status at https://www.t-mobile.com/benefits Also get my free YouTube Growth Hack Pack with my best tools, tips, and templates here: https://www.YTHackPack.comThank you to Kyle Rohrmann, Brady Anderson, Sinan Deris, Sean Klitzner, Tyler Conklin, and the entire Beast and Amazon teams for helping bring this idea for the Beast Games reunion to life.Join my Discord of 5,500 creators helping each other grow:⁠⁠⁠ Discord ⁠⁠⁠Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠https://created.news⁠⁠⁠⁠⁠Subscribe for more videos: ⁠⁠⁠⁠⁠https://bit.ly/YouTubeYoushaei⁠⁠⁠(0:00) This is not a normal reunion(1:31) Who didn't deserve their money?(6:31) What the cameras didn't see(11:19) Winning and Losing $10M(17:01) Regrets to rejecting $1M?(18:36) Do you feel like the editing was accurate?(22:22) $10M Coin Flip(24:41) The big mistake (27:36) Unofficial "rules" of Beast Games(31:31) "Tell them the truth"(32:31) Do you regret how you betrayed Deano?(38:21) "I didn't even notice cameras were there"(43:21) "You're negotiating your own demise"(48:11) Surprise (51:01) Did you know you'd become the villians?(51:41) Thank You T-Mobile(52:44) Interviewing Jimmy(55:31) Why were critic reviews so different? Criticism you agree with?(57:21) Rapid Fire: what would Jimmy do as a contestant?(1:01:24) How do you decide when to add more money?(1:02:28) Impact of Beast Games on YT Channel(1:04:11) Getting Married, Buying TikTok & More(1:08:44) Jimmy and I interview $10M Winner(1:09:51) How'd you keep it a secret?(1:11:51) What's happened since winning(1:15:01) First plans to spend $10M and preparing(1:19:04) Are you secretly a pro poker player?(1:20:11) "Screw that, you better win this thing"(1:23:13) One last challenge for $60,000

Johnny Harris breaks down his biggest video about McDonald's ice cream. Thanks Lickd for sponsoring, sign up to get access to 1.4 million mainstream music tracks for your videos: https://go.lickd.co/JonYoushaei-Dec2024 Get my free YouTube Playbooks with the best tips from my interviews with MrBeast, Casey Neistat & more: ⁠⁠⁠⁠https://created.news/playbook⁠⁠ ⁠⁠ Join my Discord of 5,500 creators helping each other grow:⁠⁠ Discord ⁠⁠ Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠https://created.news⁠⁠⁠⁠ Subscribe for more videos ► ⁠⁠⁠⁠https://bit.ly/YouTubeYoushaei⁠⁠⁠ In this video, Johnny Harris breaks down his most popular video called The REAL Reason McDonalds Ice Cream Machines Are Always Broken. He talks about McDonald's, Taylor service technicians, and all the research he put into understanding what "call the guy" really means. Special thank you to our amazing film crew: Caleb Hargett (DP), Ahmad Asaad (2nd Cam Op), Camila Franco Ribeiro Gomide (Sound Mixer)

I interviewed Nick DiGiovanni about how he built his $10M YouTube empire. Get 60 days free of Spotter Studio, one of my favorite tools: https://partner.spotterstudio.com/jon Get my free YouTube Playbooks with the best tips from my interviews with MrBeast, Casey Neistat & more: ⁠⁠⁠https://created.news/playbook⁠⁠ ⁠ Join my Discord of 5,500 creators helping each other grow:⁠ Discord ⁠ Join my newsletter for latest creator news & tips: ⁠⁠⁠https://created.news⁠⁠⁠ Subscribe for more videos ► ⁠⁠⁠https://bit.ly/YouTubeYoushaei⁠⁠ In this interview, Nick talks about what it's like being mentored by Gordon Ramsay, competing on MasterChef, and what it's like graduating Harvard and get accepted to Harvard Business School only to leave it behind to pursue his YouTube dreams. Nick also talks about the launch of his newest channel, Nick's Kitchen, and breaks down his best videos and talks about his recipes for success. (0:00) Who is Nick DiGiovanni? (1:42) Nick's ideation process (6:01) Most expensive videos & net worth (10:38) Different income streams (13:35) Nick breaks down best long-form video (17:55) Nick breaks down his best Shorts (21:15) Landing big guests (25:31) Filming with Ryan Trahan, MrBeast & Logan Paul (34:14) Lessons from Gordon Ramsay & MasterChef (46:20) Launching 2nd channel and next chapter (51:06) Creative process and team (56:11) Do's & Don'ts of Creator Products (59:41) Closing Thoughts

I interviewed Binging with Babish, aka Andrew Rea, about his rise to fame, his biggest regrets, and what's next. Thanks Invideo for sponsoring, try it for free: https://invideo.io/i/jonyoushaei Get my free YouTube Playbooks with the best tips from my interviews with MrBeast, Casey Neistat & more: ⁠⁠https://created.news/playbook⁠⁠ Join my Discord of 5,500 creators helping each other grow:Discord   Join my newsletter for latest creator news & tips: ⁠⁠https://created.news⁠⁠ Subscribe for more videos ► ⁠⁠https://bit.ly/YouTubeYoushaei⁠ (0:00) Meet Binging with Babish (1:10) Babish's Most Telling Tattoo (2:31) Babish's different formats (6:01) Growing the channel...and criticism (8:25) What will you use the $3M for? (16:06) Honest thoughts on co-hosts? (17:43) What should you name your YT channel? (19:37) Reddit & Failed Documentary (24:25) Mental Heath Crisis (30:52) Changes & Team (36:17) Babish's biggest mess up (42:40) "I'm a better editor than cook" (50:11) Future of Babish Culinary Universe

I interviewed IShowSpeed about his rise to fame. Get 60 days free of Spotter Studio, one of my favorite tools: https://partner.spotterstudio.com/jon Get my free YouTube Playbooks with tips from my interviews with MrBeast, Casey Neistat & more: https://created.news/playbook Join my Discord of 5,500 creators helping each other grow: Discord Join my newsletter for latest creator news & tips: https://created.news Subscribe for more videos: https://bit.ly/YouTubeYoushaei We also discussed how Speed recently won Streamer of the Year, how he prepares for live streams, meeting Neymar, Ronaldo, and Kim Kardashian, streaming with Kai Cenat, his relationship with chat, dreams of streaming in space with Elon Musk, partnering with Prime, racing Noah Lyles, his offer from Kick, and so much more. (0:00) - (2:55) Who is IShowSpeed? (2:55) - (6:00) Breaking Streaming Records (6:00) - (8:55) IRL Streaming & Meeting Albanian Prime Minister? (8:55) - (11:44) Breaking 1 Million Live Viewers Record (11:44) - (15:35)( Jumping Over 2 Lamborghini's (15:35) - (19:13) Breaking Down Speed's YouTube Channels (19:13) - (22:45) Streaming With Kai Cenat (22:45) - (25:07) Prepping For IRL Streams (25:07) - (28:39) IRL Streaming in Australia & New Zealand (28:39) - (30:55) Growing Up Online & Addressing Controversies (30:55) - (33:22) Speed's Relationship With Chat (33:22) - (34:31) Is Speed A Character? (34:31) - (35:59) How Big Is Speed's Team? (35:59) - (37:17) Speed Wants To Stream In Space With Elon Musk (37:17) - (39:33) Did Kick Offer Speed $100M? (39:33) - (41:37) Speed's Income Breakdown (41:37) - (43:06) Partnership With Prime & WWE (43:06) - (44:22) Advice From Other Creators (44:22 - (46:01) Turning Down Brand Deals & Launching Products (46:01) - (48:14) IRL vs. Desktop Streaming (48:14) - (49:53) Racing Noah Lyles (49:53) - (51:05) Calling Drake & Meeting Neymar (51:05) - (54:11) Meeting Ronaldo (54:11) - (55:19) Meeting Kim Kardashian (55:19) - (56:09) Music Career (56:09) - (58:05) Why Wasn't Speed In Rolling Stone's Top 25 Creators? (58:05) - (1:01:07) What's Next For Speed (1:01:07) - (1:01:59) Backflips and Barking

I visited Binging with Babish (Andrew Rea) who showed me his studio and creative process. Get 60 days free of Spotter Studio, one of my favorite tools: https://partner.spotterstudio.com/jon Get my free YouTube Playbooks with best tips from my interviews with MrBeast, Casey Neistat & more: https://created.news/playbook Join my Discord of 5,500 creators helping each other grow: / discord   Join my newsletter for latest creator news & tips: https://created.news (0:00) - (9:37) Location 1: Filming, costs & products (9:38) - (16:19) Location 2: Creative process, editing & voiceovers (16:20) - (18:30) Location 3: Filming and team (18:30) - (19:37) Location 4: Gear and storage

I interviewed Doctor Mike about the science of YouTube, creating while working as a doctor, and turning down $20M brand deals. - Thanks OpusClip for sponsoring, get ⁠started for free here⁠. - Get my free YouTube Playbooks with the best tips from my interviews with MrBeast, Casey Neistat & more - Join my Discord of 5,500 creators helping each other grow

I Interviewed Johnny Harris & his CEO Iz Harris on how they built a news empire on YouTube. Thank you Invideo AI for sponsoring, use code JONYOUSHAEI50 for 2X free credits: ⁠http://invideo.io/i/jonyoushaei⁠ And thanks Shopify for sponsoring, click for a free trial: ⁠http://shopify.com/youshaei⁠ Get my free YouTube Playbooks with the best tips from my interviews with MrBeast, Casey Neistat & more: ⁠https://created.news/playbook⁠ Join my Discord of 5,500 creators helping each other grow:⁠/Discord  ⁠ Join my newsletter for latest creator news & tips: ⁠https://created.news⁠ Subscribe for more videos ► ⁠https://bit.ly/YouTubeYoushaei⁠ Special thank you to our amazing film crew: Caleb Hargett (DP), Ahmad Asaad (2nd Cam Op), Camila Franco Ribeiro Gomide (Sound Mixer) We also discussed how Johnny won an Emmy with the NY Times, leaving Vox for YouTube, how they're launching a new creator network for journalists, and getting millions of views for videos like The REAL Reason McDonalds Ice Cream Machines Are Always Broken, Why People Think The World Is Flat, What Happens If China Invades Taiwan, The "Deep State" Explained. (0:00) Who is Johnny Harris? (1:39) How Johnny Gets More Views Than The News (6:49) Winning An Emmy (10:53) Lessons From Vox (12:39 Getting New Skills (14:20) Johnny's Key To Writing (20:16) Johnny's Production Process (26:44) Breaking Down Johnny's Elon Musk Video (30:54 How Johnny Uses Music (35:00) How Johnny Creates Shorts (37:11) Selling Blood To Buy Cameras (39:55) Business Of Journalism On YouTube (41:01) Addressing World Economic Forum Controversy (43:53) Business of Journalism On YouTube (Cont.) (46:03) Spending $100K Per Month (47:30) Finding (And Hiring) Creative Partners (53:16) How Johnny Reaches Out To Sources (57:59) Growing From YT Channel To Business (1:05:02) Building A Better Production Process (1:08:15) Stages Of A Johnny Harris Video (1:11:27) Publishing Imperfect Videos (1:16:35) How Big Is The Johnny Harris Team? (1:19:46) Launching A Creator Network For Journalists

I interviewed the legendary Casey Neistat. Get 60 days free of Spotter Studio, one of my favorite tools: https://partner.spotterstudio.com/jon Get Casey's best tips from this interview in a free YouTube Playbook: https://created.news/casey Join my newsletter for latest creator news & tips: https://created.news Join my Discord of 5,500 creators helping each other grow: https://discord.com/invite/created Subscribe for more videos ► https://bit.ly/YouTubeYoushaei During my interview with Casey Neistat, I asked about the real reason he started the vlog, the untold financial and emotion costs, how he pitches crazy ideas for videos to the likes of Nike and HBO, his best business advice, break downs of his biggest videos, and much more.

I interviewed James Hobson aka the Hacksmith about the struggles and cost of being YouTube's real life Iron Man. Thanks .Store for sponsoring. Get your branded .Store domain for your merch store for $0.99: https://www.created.store/jon (code: JON) Join my newsletter for latest creator news & tips: https://created.news Join my Discord of 5,500 creators helping each other grow: https://discord.com/invite/created We also discussed the struggle of running a business on YouTube, how James has sold millions of dollars in mini sabers, built Captain America's shield and real life light sabers, and what actually went into creating videos like John Wick's Bulletproof Suit, Thor's Stormbreaker, Self Healing Wolverine Claws, and 4000° Plasma Proto-Lightsaber Build. Special thank you to Danny Bui, Pouya Mirzaei, and the Origin Films team for filming this interview and our Hacksmith Studio Tour. Highly recommend working with them if you're ever in Toronto. 0:00 - 0:50 Who Is The Hacksmith? 0:50 - 3:20 How Hacksmith Makes (And Spends) Money 3:20 - 5:02 Building World's First Lightsaber 5:02 - 6:50 Quitting Job For YouTube 6:50 - 10:27 Struggle of Running a YT Business 10:27 - 12:44 How Can You Inspire…If You Go Broke? 12:44 - 17:37 $100K To Make A Video 17:37 - 20:37 Creating Because You Have To, Not Want To 20:37 - 26:31 Quitting YouTube 26:31 - 33:00 Growing Too Fast, Too Quickly 33:00 - 40:12 Lessons From Grant Thompson (The King of Random) 40:12 - 48:49 Hero vs. Hub Content 48:49 - 56:22 Hacksmith Income Breakdown 56:22 - 1:07:32 Problems With Hollywood (John Wick's Bulletproof Suit) 1:07:32 - 1:11:56 Selling $1M of Mini-Sabers In A Week 1:11:56 - 1:18:23 Building World's First Cordless Lightsaber 1:18:23 - 1:23:06 What Makes A Good Video? 1:23:06 - 1:32:39 MrBeast's Advice To Hacksmith 1:32:39 - 1:36:14 Creator Burnout & Fears 1:36:14 - 1:38:27 Future of Hacksmith Industries 1:38:27 - 1:41:44 Inspiring Fans to Become Engineers

I spent the day with The Hacksmith touring his new $5M campus where he makes YouTube's wildest inventions. Get 2 months free of Spotter Studio AND free coaching session with me: https://partner.spotterstudio.com/jon We discussed the reality of running Hacksmith's $8 million business, explored his secret layer, drove the mech suit, discover how he built the world's first lightsaber, John Wick's bullet-proof suit, and we even cooked s'mores on the lightsaber. Full Hacksmith interview coming soon. Join my newsletter for latest creator news & tips: https://created.news Join my Discord of 5,400 creators helping each other grow: https://discord.com/invite/created

I interviewed Ryan Kaji and parents Loann and Shion Kaji on how they built Ryan's World (aka Ryan Toys Review) into one of YouTube's biggest empires. Thanks Factor for sponsoring, use code YOUSHAEI50 to get 50% off your first Factor box plus 20% off your next month: https://bit.ly/3Lwa15d Join my newsletter for latest creator news & tips: https://created.news Join my Discord of 5,300 creators helping each other grow: / discord Subscribe for more videos ► https://bit.ly/YouTubeYoushaei Dubbing available courtesy of Eleven Labs: https://elevenlabs.io/dubbing Nearly a decade after Ryan Kaji's first upload, what started as toy reviews has grown into an empire spanning YouTube, television, a billion dollar product line in Walmart, and now Ryan's World is heading to the big screen. Ryan's World the Movie: Titan Universe Adventure debuted in 2,100 theaters across the US on August 16. 0:00 - 1:15 Who is Ryan Kaji? 1:15 - 2:09 Police Escort Through Walmart 2:09 - 3:55 The Billion Dollar Business of Ryan's World 3:55 - 8:03 Quitting Their Jobs For Ryan Toys Review 8:03 - 10:33 Growing Up On YouTube 10:33 - 11:30 Income Breakdown 11:30 - 13:46 The End Of Targeted Ads For YouTube Kids 13:46 - 15:11 FTC Changes 15:11 - 16:36 YouTube's First Teenage Billionaire? 16:36 - 18:40 Ryan's World…Without Ryan? 18:40 - 22:00 How Much Does Ryan Keep? 22:00 - 24:21 Financing Ryan's World The Movie 24:21 - 25:41 Rejecting Brand Deals 25:41 - 26:15 Is Ryan The Next SpongeBob? 26:15 - 32:43 Ryan's World the Movie: Titan Universe Adventure 32:43 - 34:21 9 Years Later…The Channel Is Still Growing 34:21 - 36:37 Responsibilities Of Kids Creators 36:37 - 37:14 How Old Is ‘Old'…According To Ryan 37:14 - 39:47 Who Does Ryan Watch On YouTube? 39:47 - 42:15 Advice To Aspiring Creators 42:15 - 44:44 Prioritizing Ryan's Childhood 44:44 - 46:39 Ryan's Biggest Lessons From Parents 46:39 - 51:00 Lessons From Ryan 51:00 - 53:10 Future of Ryan's World #RyansWorld #RyansToys #RyanKaji #YouTube #YouTubeKids #thekajis #ryantoysreviews #toyreview #ryansworldthemovie #RedTitan #youtubekids

I interviewed Matt Rife, the youngest comedian to sell out the Hollywood Bowl as he debuts Netflix's first crowd-work special called Lucid. Matt also talks about how he made $25 million, how Dave Chapelle saved him $700,000, crowdfunding his first stand up special, and gives advice for comedians, creators...and the 'Hawk Tuah' girl. ▶ Watch on YouTube ▶ Join my newsletter for latest creator news & tips ▶ Join my discord of 5,000 creators helping each other grow (0:00) Intro (0:43) Making Netflix History (3:21) From $50K to $25M Net Worth (5:09) Going all in on YouTube (8:26) Business of Comedy: Now vs Then (12:38) Reaction to Last Special...and Matt's Response (17:50) Advice for Hawk Tuah Girl (21:05) Chapelle Saved Matt $700K (25:29) Why Matt Still Edits His TikToks (27:41) Saying No (28:55) Selling Out Hollywood Bowl (32:18) Making Netflix's 1st crowd work special 'Lucid' (36:12) The art of crowd work (37:50) Advice for younger creators & comedians (39:54) Filming 'Lucid' Cont. (43:10) Looking Ahead

Today we're doing an Office Hours episode where I discuss my takeaways from VidCon 2024. (0:00) Intro (2:03) Takeaway #1: More part-time creators than ever (12:55) Takeaway #2: Creators need help... (17:56) Takeaway #3: How often should you be uploading? (27:51) Who do I watch on YouTube? If you have a question for next episode, submit it on our Discord⁠ or reply on my newsletter⁠. Wall Street Journal Article Reference: https://www.wsj.com/tech/social-media-influencers-arent-getting-richtheyre-barely-getting-by-71e0aad3

Today we're doing an Office Hours episode where I answer your questions submitted on our Discord and newsletter. (0:00) Intro (0:51) How the MrBeast interview happened (7:35) 3 tips to land collabs with bigger creators (13:18) What should you pay good editors? (20:20) Should you buy a YouTube channel? If you have a question for next episode, submit it on our Discord or reply on my newsletter.

I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/ Apply to MrBeast's Amazon show here ► Watch on YouTube ► Join my newsletter⁠ for latest creator news & tips ► Join my Discord of 4,500 creators helping each other grow (0:00) MrBeast's Thumbnail Studio & Process (2:41) MrBeast's Secret Project Announcement (4:52) How Jimmy Finds Video Ideas Using Outliers (7:51) Copy & Paste vs Copy With Taste (9:30 Using Outliers To Find Video Ideas (Cont.) (12:39) Analyzing MrBeast's Last 50 Uploads (14:52) Adding ‘Story' To A MrBeast Video (16:53) The Reality of Filming With 300 Cameras (20:07) How Jimmy A/B Tests Thumbnails (22:22) Brainstorming Videos With ViewStats (30:21) Roasting MrBeast's Old Thumbnails (32:42) Choosing Ideas with “Interest Market Cap” (35:10) Going Beyond the Views & Budget (39:19) How Much Does a MrBeast Short Cost? (40:15) Reality of Filming a $100M Amazon Show (45:23) What Does A Shoot Day For Jimmy Look Like? (46:38) Chandler Says Hi (47:06) What Does A Shoot Day For Jimmy Look Like? (Cont.) (48:01) MrBeast's Mental Health (51:20) How MrBeast Shoots Thumbnails (55:00) Why Jimmy Re-Shot 7 Days Stranded on an Island (57:44) Updates On Feastables (1:01:42) Income Pie Chart: Brand Deals, Feastables, etc (1:05:47) Advice to Creators Launching Products (1:09:49) Improving Past Videos (1:15:23) How to be in MrBeast's Next Video (1:18:16) How Jimmy is Using AI (1:19:57) Becoming YT's Most Subscribed Creator (1:23:32) Having a Family

I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei We also discussed Marques' influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he's launching with Ridge, and Marques' process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever. 0:00 - 2:13 The Most Powerful Man in Tech 2:13 - 3:45 Inside MKBHD's Inbox & Deciding What To Review 3:45 - 6:28 Power, Responsibility & Conflicts of Interest 6:28 - 8:24 MKBHD's Income Breakdown 8:24 - 9:22 Marques' Advice For New YouTubers 9:22 - 12:24 Risks of Speaking Truth to Power 12:24 - 14:51 How does Marques produce so much? 14:51 - 19:10 Closer Look At MKBHD's Creative Process 19:10 - 23:30 How Marques Scripts His Videos 23:30 - 25:44 Most Expensive Videos 25:44 - 27:17 Where Marques Finds Inspiration 27:17 - 29:57 Science of MKBHD Thumbnails 29:57 - 31:20 Selling the MKBHD channel 31:20 - 33:33 Balancing YouTube & Personal Life (Cont.) 33:33 - 34:33 Favorite Productivity Apps 34:33 - 38:05 How MKBHD Use AI...Actually 38:05 - 41:14 If you were CEO... 41:14 - 43:02 The $1M Tweet 43:02 - 46:09 Why MKBHD Joined Ridge 46:09 - 49:15 Ripple Effect on other YouTubers 49:15 - 57:59 New Products, Content & What's Ahead

I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat.  The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat's creator startup.  4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar. Subscribe for more videos ► https://bit.ly/YouTubeYoushaei ChaptersChapters: 0:00 - 1:23 Who is Dan Mace? 1:23 - 6:20 Why Casey Neistat Hired Dan 6:20 - 15:11 Reality Of Working With Casey Neistat 15:11 - 23:20  How Casey Creates Story In Vlogs 23:20 - 26:05  Does Dan Regret Quitting His Job? 26:05 - 34:26 Leaving Casey & Starting YouTube  34:26 - 37:50 Dan's Message To Brands 37:04 - 38:43 How Much Does Dan Make? 38:43 - 43:40 Meeting MrBeast & Renée Zellweger? 43:40 - 47:36 The MrBeast Job Offer 47:36 - 50:22 MrBeast Asks “How Much Do You Want To Get Paid?” 50:22 - 57:30 What Dan Learned Working With MrBeast 57:30 - 59:47 The 4 Elements Of Story 59:47 - 1:02:30 What Dan Taught MrBeast 1:02:30 - 1:04:57 Breaking Down A Beast Philanthropy Video 1:04:57 - 1:12:55 Trying Dan's New BRU Bar & Future Goals Subscribe to my newsletter: https://created.news/ Join my Discord Community: https://created.club/ Follow me on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠

I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve. During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive. Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village.  Chapters: 0:00 - 1:15 Intro 1:15 - 2:37 MrBeast's Creative Process 2:37 - 6:23 How MrBeast "Storyboards" Thumbnails 6:23 - 7:23 Crafting Perfect Intro 7:23 - 12:15 What MrBeast Learned from Thumbnail Tests 12:15 - 16:45 MrBeast Roasts His Worst & Best Videos 16:45 - 19:18 Video Ideas That MrBeast Rejected...And Why 19:18 - 22:04 MrBeast breaks down his best Shorts 22:04 - 24:32 MrBeast's schedule (removing yourself as bottleneck) 24:32 - 25:40 Recent Disagreements with Team 25:40 - 26:46 Advice and ideas for smaller YouTubers 26:46 - 29:11 How AI & Deepfakes Impact Jimmy's Production 29:11 - 31:22 Jimmy's Documentary & Talking with Streaming Platforms 31:22 - 32:17 What Jimmy watches on YT  32:17 - 34:39 Final Tips for Creators Subscribe for more videos ►⁠ https://bit.ly/YouTubeYoushaei⁠ Join my Discord with 4,500 creators helping each other grow:⁠⁠ https://discord.com/invite/created ⁠⁠ Sign up for my cartoon newsletter for creators:⁠⁠ https://www.created.news⁠⁠ Join waitlist for my Insider Accelerator:⁠⁠ https://www.insider.school⁠⁠ Follow me on: ⁠YouTube⁠ ⁠TikTok⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ ⁠Instagram⁠ ⁠Threads

I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers. After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics. The ‘optimistic tech explainers' explore everything from NASA's supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars. Thank you to Firebrand Media for filming this episode and VidSummit for providing the space.  Chapters0:00 - 1:05 Who is Cleo Abram?  1:04 - 6:21 Leaving Vox to Start YT Channel 6:21 - 8:02 Cleo's first sponsorships  8:02 - 10:12 Hiring a team 10:12 - 12:29 Cleo's 4-Step Video Process 12:29 - 16:51 Step 1: Pitch 16:51 - 21:20 What Are Key Visuals?  21:20 - 22:51 Step 2: Info Doc 22:51 - 24:29 Step 3: Outline 24:29 - 27:53 Step 4: Script 27:53 - 32:52 Lessons From Vox 32:52 - 35:43 Breaking Through Your Niche 35:43 - 42:59 Cleo's Cold Email To NASA 42:59 - 47:31 How Do YouTubers Be Better Journalists? 47:31 - 49:48 Short Form Process 49:48 - 52:57 Future of YouTube Subscribe to my newsletter: https://created.news/ Join my Discord Community: https://created.club/ Follow me on: YouTube TikTok LinkedIn Twitter Instagram Threads

I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way. In their first interview in years, the group opens up about their biggest fights, turning down brand deals, launching their Overtime show, the new Dude Perfect Streaming app, and their most popular videos like Gym Stereotypes, All Sports Golf Battle, and Giant Nerf Trick Shots. Chapters 0:00 - 1:34 Meet Dude Perfect 1:34 - 3:15 Who's More Popular: Dude Perfect or The Beatles? 3:15 - 6:04 Almost Quitting Dude Perfect 6:04 - 7:39 First Brand Deal 7:39 - 11:59 Traditional Careers vs YouTube 11:59 - 16:28 Biggest Argument 16:28 - 20:49 Saying No To Big Deals 21:16 -  23:35 Dude Perfect's Creative Process 23:35 - 27:17 $100M Dude Perfect World...The Next Disney? 27:45 - 30:16 Launching New Products in Walmart 30:16 - 32:12 The Team Behind Dude Perfect Subscribe to my newsletter: https://created.news/ Join my Discord Community: https://created.club/ Follow me on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠

I interviewed Kwebbelkop (Jordi Maxim Van Den Bussche) who's been uploading to YouTube for over a decade, earning 15M subscribers. But earlier this year, Jordi replaced himself with an AI. Jordi opens up about why he did, reveals the truth about Tiger and Bloo, and tells us his worst fear for AI. Chapters 0:00 - 1:43 Who Is Kwebbelkop? 1:43 - 3:15 Why Replace Yourself With AI? 3:15 - 10:33 Launching Second Channel … To Turn Into AI 10:33 - 14:11 Creating a V-Tuber: Bloo 14:11 - 15:17 Turning Bloo AI 15:17 -19:06 Virtual Influencer Vs. AI Creator 19:06 -26:46 Turning My Podcast into AI? 26:46 - 31:41 Kwebbelkop Replaces Himself With AI 31:41 - 36:34 Can AI Replace Human Creators? 36:34 - 41:36 Kwebbelkop Responds To Hate Tweets 41:36 - 48:46 Will AI Displace Jobs? 48:46 - 52:05 Secretly Launching 100% AI Channels 52:05 - 58:28 Kwebbelkop Reveals His ChatGPT Prompts 58:28 - 59:35 AI Rules & Regulations 59:35 - 1:05:13 Kwebbelkop's Worst Case AI Scenario 1:05:13 - 1:11:40 AI Rules & Regulations Cont. Subscribe to my newsletter: https://created.news/ Join my Discord Community: https://created.club/ Follow me on: YouTube Instagram TikTok Twitter LinkedIn Threads

I interviewed Bryce Hall, known as TikTok's “bad boy.” But there's much more to his story. He's a master of social media with 33M total followers, but Hall's had his share of controversies too. He opened up about the rise and fall of Sway Boys, his friendship with Josh Richards, and his break up with Addison Rae. Chapters 00:00 - 1:31- Who Is Bryce Hall? 1:31 - 4:39 Bryce vs. Austin McBroom 4:39 - 6:21 Controversies & Paparazzi 6:21 - 8:40 Start Of Sway House 8:40 - 12:46 Making Money On Social Media 12:46 - 19:53 The Truth About Bryce's Arrest 19:53 - 21:50 Boxing & Break Up With Addison 21:50 - 23:51 Playing The Villain 23:51 - 27:38 Bryce's Bare Knuckle Fight 27:38 - 28:20 Bryce Calls Out KSI, Deji, Austin McBroom 28:20 - 29:01 How Much Did Bryce Make Last Year? 29:01 - 33:36 Bryce's Best & Worst Deals 33:36 - 34:30 Bryce's Message To Brands 34:30 - 36:10 Bryce's Beef With Logan Paul? 36:10 - 38:06 Is Bryce The Next Tom Cruise? 38:06 - 39:27 Playing The Villain Pt. 2 39:27 - 41:48 Filming Skill House With 50 Cent 41:38 - 43:44 Bryce's Childhood & Bullying 43:44 - 48:46 Bryce's Start Live Streaming 48:46 - 51:16 Getting Swarmed In Public 51:16 - 52:11 Future of Bryce Hall 52:11 - 55:36 Bryce Reacts to “I'm Not A Fighter” Subscribe to my newsletter: https://created.news/ Join my Discord Community: https://created.club/ Follow me on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠

I sat down with Dream for one of his first interviews without his mask. We talked about his face reveal, how he grew to 30 million subscribers faster than MrBeast, rejecting $550,000, and whether he's risking it all by going into music. Chapters: 00:00 - 01:41 Who's Dream? 01:42 - 04:35 Reflecting on Face Reveal 04:36 - 05:16 Getting More Personal 05:17 - 08:17 What Caused Change in Views? 08:18 - 12:33 Strategy for 30M Subscribers in 2 Years 12:34 - 14:43 Rise of Faceless YT Channels? 14:44 - 23:44 Dream SMP & "Losing" Money To Make It Bigger 23:45 - 25:50 Saying No To Big Money 25:51 - 28:29 Biggest Paychecks 28:30 - 30:10 Genius of Dream's Biggest YT Series 30:17 - 34:07 Music Industry vs Creator Economy 34:08 - 35:31 World Record for BTS Video? 35:32 - 38:00 Questioning "Best Practices" 38:01 - 42:11 Getting Non-Gamers To Care About Gaming 42:12 - 43:22 What's Next & Easter Eggs Subscribe to my newsletter: ⁠https://created.news/⁠ Join my Discord community: ⁠https://created.club/⁠ Follow me on: ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠

I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years. In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they've become the first to buy a channel back. We discussed Smosh's evolution from sketch comedy to a production power house with over 35 employees, 5 channels, and 45 million combined subscribers. We also covered the duo's 2017 split, their solo journeys as creators, and their ultimate reunion to buy back Smosh from Rhett and Link (Mythical Entertainment). Chapters 00:00 - 00:57 Who Is Smosh? 00:57 - 01:42 Presented By HubSpot 01:42 - 02:20 The Untold Story of Smosh  02:20 - 10:55 Why Smosh Sold Its Channel...And What They Got 10:55 - 19:07 Growing A Creator Business 19:07 - 28:31 Creative Frustration & Breakthrough 28:31 - 35:47 Why Anthony Left Smosh...But Ian Stayed 35:47 - 39:40 Rules for Working With Best Friends 39:40 - 48:53 Anthony's Solo Creator Career 48:53 - 52:18 Ian Re-defines Smosh  52:18 - 52:52 HubSpot Presents: Finding Founders 52:52 - 56:35 How Smosh Nearly Ended 56:35 - 1:05:55 Finding Smosh A New Home 1:05:55 -  1:08:34 Ian & Anthony's Secret Meetings 1:08:34 - 1:22:09 Buying Back Smosh 1:22:09 - 1:32:38 How Big Is Smosh Today?  1:32:38 - 1:41:34 Economics Of Smosh & Memberships  1:41:34 - 1:45:11 Creating Sustainable Content 1:45:11 - 1:49:56 Smosh's Production Process 1:49:56 - 1:55:35 Sketch Writing Process 1:55:35 - 2:02:19 Adapting To The Algorithm 2:02:19 - 2:09:17 What's Next For Smosh? Subscribe to my newsletter: https://created.news/ Join my Discord community: https://created.club/ Follow me on: ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Instagram

Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views. In today's interview we discuss the risks of Beem's all-in approach, how he stood out in the challenge genre, and his top retention tips for creators. Chapters: 00:00 - 00:38  Meet Matthew Beem  00:39 - 01:40 Presented by HubSpot 01:41 - 09:13 Beem's First Big Bet: MrBeast Car Giveaway 09:14 - 15:02 Beem's Second Big Bet: Buying Logan Paul's Car 15:03 - 18:12 Top Retention Killers 18:13 - 23:07 Intro Roast 23:08 - 24:28 Balancing Short Form Editing with Storytelling 24:28 - 25:20 HubSpot Presents: Creator Science 25:21 - 27:54 Advice for New Creators 27:55 - 30:28 Future of the Challenge Genre 30:29 - 34:02 How Matthew Makes Money Follow me on: ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Instagram

I interviewed Jay Alto who's worked with MrBeast, Ryan Trahan, Colin and Samir, and more. Jay is a master of thumbnails, creativity, and now has a YouTube channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video. Plus he roasts some of YouTube's best and worst thumbnails, from Mark Rober to MrBeast to my interview with Logan Paul. Chapters: 00:00 - 0:36: Who is Jay Alto 00:37 - 01:33 Presented by Hubspt 01:34 - 03:39 Ryan's Creative Process 03:40 - 06:38 Finding Ideas on YouTube 06:40 - 08:29 The Thumbnail Checklist 08:30 - 09:31 Roasting Mark Rober's Thumbnail 09:32 - 10:33 HubSpot Presents: Another Bite 10:34 - 12:01 Improving Mark's Thumbnail 12:02 - 13:57 Roasting MrBeast's Thumbnail    13:58 - 17:40 Roasting My Thumbnail 17:41 - 19:42 Scripting Like Top YouTubers 19:43 - 21:21 How to Grow Your Channel Sustainably Follow me on: ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram

I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; ) Chapters: 00:00 - 00:38: Who is Zach King? 00:39 - 01:35: Presented by HubSpot 01:36 - 04:47: Zach's Creative Process: Then vs Now 04:48 - 05:46: Using Prompts to Spark Ideas 05:47 - 07:24: T-Sheet" Brainstorming 07:25 - 13:44: Example Video: Step-By-Step 13:45 - 15:52: The Extra 10% 15:53 - 18:29: Process for Long-Form Videos 18:30 - 21:21: How Zach Makes Money 21:22 - 24:04: Comparing Pay: TikTok vs YouTube 24:05 - 28:39: YouTube Strategy 2023 28:40 - 29:48: Higher Budget Videos 29:49 - 33:14: Solo Creators vs Teams 33:15 - 34:14:  Another Bite: Presented by HubSpot 34:15 - 34:50: Zach's Hiring Rules 34:51 - 37:27: What YouTubers Can Learn From Hollywood 37:38 - 39:22: The Rise of Twitter Creators? 39:23 - 42:28: Most Expensive Videos 42:29 - 46:25: Re-creating "The 9-5" for creators 46:26 - 51:21:  Future of Filmmaking Follow me on: ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram

Before there was MrBeast there was Liza Koshy. She was one of the world's fastest-growing YouTubers and Viners, growing a fanbase well beyond 25 million subscribers. Her videos have over 2.6 billion views, but then she stopped uploading. So what happened to Liza Koshy? In this interview, I asked Liza why she left when she was on top of YouTube, what it was like hosting the Met Gala, voice acting in the new Transformers movie, and how she's applying all her skills as a host, actress, and director today. Who knows, we may just see Liza on Saturday Night Live soon enough. Chapters 00:00 - What happened to Liza Koshy? 00:35 - Presented by HubSpot 01:45 - Liza's Creative Process 06:46 - Becoming a "Single-Person Studio" 09:31 - Filming Process: Liza vs Vogue   14:52 - Liza's unique approach to hosting Met Gala 19:22 - Taking up more space 21:59 - HubSpot Presents: Create Like The Greats 22:35 - Who's ignoring Liza Koshy? 25:56 - What people didn't see 29:20 - Creating in groups vs solo 31:53 - What can YouTubers learn from Hollywood? Vice versa? 35:58 - "I've said no to large sums" 36:48 - How big is your team? 38:30 - Liza's Vocal Impressions 41:00 - Liza's Big Goal...and Obama's advice Follow me on: ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram

I interviewed Tana Mongeau who won Creator of the Year over MrBeast, Emma Chamberlain and David Dobrik at the Streamy Awards and has amassed over 5 million subscribers, an eight-figure empire, an OnlyFans agency, and products like Dizzy and Tanabis. But what's most impressive is that she's done this all after bouncing back from moments like TanaCon (her rival event to VidCon which featured Casey Neistat and Shane Dawson as speakers) and her wedding to Jake Paul. So does her comeback prove that Tana Mongeau is impossible to cancel? Watch this interview to find out. Timestamps: 00:00-Who Is Tana Mongeau? 00:46-Presented by HubSpot 01:56-TanaCon: What Really Happened 05:48-Picking Better People To Work With  08:11-Red Flags Most Creators Overlook 09:24-The 30% & Double Standards  11:13-Regrets  12:34-$605M Wedding to Jake Paul  15:59-Inside Tana's Business 16:23-HubSpot Presents: Create Like The Greats 16:59-Inside Tana's Business (continued) 19:06-Prioritization: "You're not Bloomingdale's"  20:20-Tana's products (and not doing what MrBeast did) 22:57-Leaving enough money on table to buy an island 24:54-Tana's income streams & how much she makes 28:25-Living with David Dobrik & Future of Content Houses 30:46-Beating MrBeast for Creator of the Year 32:54-Tana in 5 years  Follow me on: ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram

I interviewed Terry Crews about how he broke into Hollywood, changed YouTube with his Old Spice videos, and using deepfakes and AI to make videos after he's gone. Timestamps: 00:00 - 01:10 Meet Terry Crews 01:11 - 01:51 Presented by HubSpot 01:52 - 05:25 Terry predicted this 25 years ago  05:26 - 06:48 Using NFL To build portfolio in...art?  06:49 - 08:11 Toy Story ruined Terry's animation career  08:12 - 12:57 Arnold Schwarzenegger story 12:58 - 16:05 Preparing for famous White Chicks role  16:06 - 17:49 Using “typecasting” to your advantage  17:50 - 20:33 "Creating your own sport"  20:34 - 20:56 Working with Old Spice  20:57 - 21:42 The Shine Online  21:43 - 23:58 Why working with Old Spice was "dangerous"  23:59 - 28:25 Terry's Deepfake & using AI  28:26 - 29:38 Deepfakes create new acting opportunities  29:39 - 35:47 Impact of deepfakes on copyright and remixes  35:48 - 38:47 "No medium is beneath me"  38:49 - 42:03 Working with Zach King & creative process  42:04 - 43:09 Surprise Follow me on: ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram

I interviewed Danny Duncan who is one of YouTube's wildest creators — but he's also one of the smartest. Years before MrBeast launched Beast Burger or Feastables and Logan Paul and KSI sold out stores with Prime, Duncan was crashing Zumiez's website and selling out Tilly's and Spencers with his popular merch line Virginity Rocks. Danny Duncan shared untold stories about his early years (like living with Chris Chann in LA, working with Jason Lee of My Name is Earl), all the businesses he's started (From 16 Handles to Good Sport), how he's been able to sell $150 million of merch, and why he's not exactly just the "bad boy" people think he is. We were also joined by his manager Stefan Toler who had a lot of amazing stories to share. (00:00⁠ - ⁠01:05⁠) Meet Danny Duncan⁠(01:06⁠- 02:05) HubSpot's Inbound Conference 2023(02:06- ⁠⁠03:22⁠⁠) Danny's Motivation⁠(03:26⁠ - ⁠05:55⁠) Early Days on YouTube ⁠(05:56⁠ - ⁠08:46⁠) First 10K Subscribers ⁠(08:47⁠ - ⁠11:04 )⁠ Finding Winning Format ⁠⁠(11:05⁠ - ⁠13:30⁠) Pranks That Pushed The Limit ⁠(13:31⁠- ⁠18:04)⁠ Being Homeless ⁠(18:05⁠ - ⁠21:18⁠) Launching "Virginity Rocks" & Initial Backlash⁠(23:25⁠ - ⁠26:49)⁠ Turning Jokes into Million Dollar Brands ⁠(26:50⁠ - 28: 37) Initial Backlash ⁠(28:38⁠ - ⁠29:40⁠) Cancel Culture ⁠(29:41⁠ - ⁠31:15⁠) Bucket List & Creator Pressure⁠(31:16⁠ -⁠32:03⁠) HubSpot Presents: The Shine Online ⁠(32:04⁠ - ⁠33:09)⁠ Why Danny Doesn't Look at the Analytics ⁠(33:10⁠ - ⁠35:23)⁠ Dealing With Copycats ⁠(35:24⁠ - ⁠40:24)⁠ Danny's Manager: Getting Into 2,000+ Retailers ⁠(40:25⁠ - ⁠43:19)⁠ Brand 1: 16 Handles FroYo ⁠(43:20⁠ - ⁠46:49)⁠ Brand 2: Good Sport ⁠(46:50⁠ - ⁠49:09⁠) Brand 3: Ketnipz⁠(49:10⁠ - ⁠50:15⁠) Brand 4: Monday Market⁠(50:16⁠ - ⁠52:09⁠) Where Danny Would Invest $100,000 ⁠(52:10⁠ - ⁠56:24⁠) Danny's YT Analytics ⁠(56:25⁠ - ⁠59:15⁠) Danny's Income Breakdown ⁠(59:16⁠ - ⁠1:02:02)⁠ The Future of Danny Duncan Follow me on: ⁠⁠YouTube⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Twitter⁠⁠ ⁠⁠Instagram

Paddy Galloway has worked with the biggest YouTube creators in the world like MrBeast, Ryan Trahan, Noah Kagan, Airrack, Jesser and more. He's also made video essays about how Peter McKinnon, Mark Rober, SSSniperwolf and many on how MrBeast himself (aka Jimmy Donaldson) became successful. In this interview, we spoke about how to grow a YouTube channel, how to start a YouTube channel, Shorts, monetization and the future of YouTube. Timestamps: (00:00 - 00:40) Intro (00:41 - 02:07) Working with MrBeast (02:08 - 03:55) Finding Great Video Ideas (03:56 - 08:12) Writing Killer Intros & Titles (08:13 - 10:25) Thumbnail Breakdown  (10:26 - 11:01) When It's Okay To Sacrifice Retention  (11:02 - 11:34) How To Make Shorts (11:35 - 14:20) Testing New Formats   (14:21- 18:10) How Paddy Makes $50-100K Per Month (18:11- 19:15) Future of YouTube Follow me on: ⁠YouTube⁠ ⁠TikTok⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ ⁠Instagram

I interviewed Hayden Hillier-Smith, who is the unseen force behind Logan Paul and the 5 billion views on his YouTube channel. In the process, he helped redefine what it means to be an editor on YouTube and shares some of his best lessons and stories for creators are editing their own videos or trying to bring on an editor. Today, Hayden Hillier-Smith co-hosts a podcast with Jordan Orme called The Editing Podcast where he's had guests such as Ryan Trahan and Colin and Samir and he's also edited for MrBeast (including the recent "1,000 Blind People See For The First Time"), Sam & Colby, Alex Wassabi and more. Timestamps: (00:00) Teaser (00:47) How it started (01:48) Editing the vlogs (03:30) Did Logan give direction? (04:15) Editing with humor (05:23) Logan's "Style Guide" (06:56) Breaking records (09:41) Tough moments (11:00) Making better, more mature videos (12:52) Eureka moments (14:20) Editing with emotion (15:45) 3 elements of a "good cut" 1 (16:39) Good vs Bad Storytelling (example) (18:20) "Traditional editing" mistakes (19:45) How Hayden Makes Money (23:19) Looking Ahead Follow me on: YouTube TikTok LinkedIn Twitter Instagram

I answer your questions after 8 years working inside YouTube & Instagram. Here's our top questions from last week with timestamps below. How do you stand out on Instagram in 2023 | (00:54) What's Instagram's new “Broadcast” feature | (03:08) Should you pay for Meta Verified? Was that a good move? | (06:26) How to improve your YouTube Shorts? What do payouts look like? | (12:10) What YouTube's new CEO mean for creators? | (18:31) Is “How To” content dead? | (24:48) If you have a question for next episode, join our Discord community of 1,600 creators: www.Discord.gg/Created Or DM me on Instagram anytime: @Youshaei

How did Peter McKinnon turn $0.55 into 5.5 million subscribers on YouTube? In this episode, Peter talked about: Which jobs can prepare you for a career as a creator Why he quit his job when he only made $0.55 on YouTube How he stood out in a saturated niche What he learned about filmmaking from Casey Neistat And more. I've been excited to share this one for a while, enjoy! Follow me on: YouTube TikTok LinkedIn Twitter Instagram

In this week's Creator Office Hours, I answer your questions after 8 years working inside YouTube & Instagram. Questions include: Why are your Instagram views dropping and is IG actually dying? (01:18) How will AI tools like ChatGPT impact creators and what are the best ways to use it to help your creative process? (06:30) Finally, when's the “right” time to quit your day job to become a creator and how can you best prepare? (10:22) Buckle up, these answers probably aren't what you'd expect. If you have a question for next episode, share on our Discord: www.Discord.gg/Created Try this prompt on ChatGPT to get ideas for your next video (Credit to @0xDavn on Twitter): Generate 20 ideas [Superlative] + [Specific Subject] + [Mystery or Uncertainty] - the word "the" Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Nas Daily is one of the best storytellers on YouTube today - and in this interview, he shares his creative process step-by-step like never before. With over 40M followers across YouTube and Facebook, Nas Daily aka Nuseir Yassin has uses his platform to tell stories that mainstream media companies like Vox and CNN aren't always covering. His secret? Great copywriting. Even as someone who didn't speak English growing up, Nuseir Yassin now gets billions of views because of the way he brainstorms, scripts, and films his video and has made videos with Bill Gates, Khaby Lame, and Sam Bankman-Fried before the whole FTX scandal broke out. In this interview, he breaks down his process step-by-step. He also shares what wishes he knew before starting his 1000 videos over 1000 days journey, building the Nas Daily Company and Nas.io, translating his videos to over 10 different languages, his honest thoughts on MrBeast and Dear Alyne, and so much more. Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Born in 1966, Jordan Matter is the world's oldest YouTuber to cross 10 million subscribers. In a field dominated by people half his age, Jordan Matter calls himself the oldest YouTube creator with over 10,000,000 subscribers and may just be the Tom Brady of YouTube. In my interview with Matter, we spoke about everything from how to collaborate with huge creators like Charli D'Amelio and Addison Rae, sourcing ideas from his community for his popular formats like the 10 Minute Photo Challenge, and how photographers can find success on YouTube, just like Jordan and Peter McKinnon have. Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Ex-YouTube & Instagram employee Jon Youshaei takes you inside the Creator Economy with guests Logan Paul, Paris Hilton, Jason Derulo, Jake Paul, George Lopez & more. After working at YouTube & Instagram for 8 years and writing for Forbes, Jon shares how to build a career as a creator, improve your creative process, and stay ahead of content trends. Follow me on: YouTube TikTok LinkedIn Twitter Instagram