Launch it, Girl

Imagine if your online presence could consistently attract and convert prospects into paying clients **every day**. In this episode, I walk you through a practical checklist to ensure that your business is fully optimized to do just that. We'll break down the essential components of a successful digital storefront, discuss how to maintain consistent messaging across your platforms, and reveal how small tweaks in your online strategy can lead to big gains in client acquisition. Use this tactical episode to reference any time you need to audit your business to ensure every part of your online presence is working to bring in leads and clients daily. Key Takeaways:Learn how to set up and optimize your online presence to attract the right audience.Discover the importance of consistent messaging across your digital assets.Understand the strategies to effectively convert followers into leads and clients daily.Get actionable steps to audit your current online presence and identify areas for improvement.Explore how to use data to make informed decisions about optimizing your marketing efforts.Resources Mentioned:Episode 84: Always SellingWork With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

There's a powerful synergy between your personal well-being and the success of your business. In this episode, I dive into how aligning your mind, body, and spirit can be the missing link in achieving sustainable growth.This isn't just about scaling your business—it's about creating a life that feels balanced, fulfilling, and true to your core values.Key Takeaways:The critical role of personal alignment in business success.Holistic strategies for maintaining balance while growing your business.Practical ways to incorporate wellness into your daily routine.The impact of mind, body, and spirit on long-term business growth.Steps to ensure your business supports your overall well-being.Resources Mentioned:Episode 52: MVP: Speaking To The Top 1% of Your MarketEpisode 56: Two Ways You're Out of Alignment With Your OfferEpisode 133: Taking A Risk On Your Unique ExpertiseEpisode 144: Unleashing Your Creative Genius: Beyond the Blocks and Into BrillianceWork With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Have you ever found yourself overwhelmed by the complexities of scaling your business while maintaining quality and alignment? It's a challenge many experts face. In this episode, I reveal the Luxe Leverage experience, a unique consulting offer designed to help you create scalable, high-end solutions that don't compromise on quality or personal alignment. Discover how I moved away from traditional, cookie-cutter business models to craft bespoke solutions that elevate both client results and profit margins. Join me as I share the transformative journey of aligning your highest zone of genius with a business model that truly reflects your brilliance.Key Takeaways:The importance of aligning your business model with your unique zone of genius.How to create scalable offers that maintain high quality and client satisfaction.Strategies for achieving substantial business growth while working part-time.The pitfalls of traditional volume-based business models and how to avoid them.Steps to architect a bespoke consulting service that maximizes profit margins without sacrificing results.Work With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Stepping into a specialized niche can feel counterintuitive, especially when it seems like being a generalist would allow you to serve a broader audience. In this episode, I explore the liberation and clarity that comes with focusing on a specific market. Through real client stories and personal insights, I'll guide you on how to define your category niche and leverage your unique brilliance to stand out in a crowded industry.By narrowing your focus, your marketing becomes clearer, your offers more compelling, and your business more profitable. This episode will challenge your preconceived notions about niching down and inspire you to embrace specialization for greater impact and success.Key Takeaways:The benefits of moving from generalist to specialist and how it leads to business growth and personal freedom.How to clearly define your category niche to make a lasting impact in your market.Overcoming the fears and misconceptions associated with specialization.Aligning your unique skills and brilliance with a lucrative and specific market.Separating your personal identity from your business niche to avoid burnout and confusion.Real-world examples of how specialization has transformed businesses and lives.Resources Mentioned:Episode 52: MVP: Speaking To The Top 1% of Your MarketWork With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Ever wonder why your one-to-one client work feels overwhelming? It might be time to prepare for a scalable offer. Many coaches and consultants rush into launching without proper prep work, making the process much more challenging. In this episode, I'll share insights on how to effectively prepare for your scalable offer, ensuring a successful launch and continued sustainable growth. Drawing from personal experience and working with clients, I reveal the key steps to transition from one-to-one to a one-to-many model. You'll learn about mindset shifts, strategic planning, and aligning your offers with your unique vision. Whether you're just considering a scalable offer or looking to optimize an existing one, this episode is packed with actionable advice.Key Takeaways:Understand the importance of mindset shifts for scalable offers.Learn the essential prep work needed before launching a scalable offer.Discover how to align your offers with your unique client journey.Identify common challenges and how to overcome them.Explore the financial aspects and projections for your scalable offer.Resources Mentioned:Episode 110: 4 Signs You're Ready To Scale Your Coaching BusinessWork With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Getting clients online is easy when you allow it to be. Today, I reveal five simple strategies to consistently enroll clients every week without the need for complex sales funnels or live launching. You'll learn how to avoid common pitfalls and stay focused on effective, straightforward techniques. These methods have helped many of our clients achieve remarkable growth, and they can do the same for you. Tune in and discover how you can simplify your client acquisition process and enjoy a smoother, more rewarding journey in your business.Key Takeaways:Understand the importance of maintaining simplicity in your client acquisition strategy.Learn five straightforward methods to attract clients consistently without the need for elaborate sales funnels.Discover the benefits of sticking to tried-and-true tactics that have been proven to work in the growing and scaling phase of business.Gain confidence and clarity in your approach to client acquisition.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are you struggling with the nagging question of whether you've chosen the right niche? In this episode, I explore the complexities of niche selection and dispel the myth that there's a "right" or "wrong" choice. Drawing from personal experience and client stories, I reveal why black-and-white thinking can be a major hindrance to business growth. You'll learn how to shift your mindset to see all decisions as steps towards success, and how to fine-tune your messaging to attract your ideal clients. Let's eliminate the unnecessary stress of niche selection and focus on what truly drives success in your business.Key Takeaways:Learn how to shift your mindset to see all decisions as steps towards success.Discover how to fine-tune your messaging to better resonate with your ideal clients.Recognize that issues in your business are often more about messaging and marketing than niche selection.Gain insights on how to handle growth phases and the accompanying doubts and insecurities.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this special conversation, I sit down with Emily Hirsh, founder of Embodied Marketing Agency, to explore her incredible journey from a determined entrepreneur to a thriving business leader who embraces both strategic and 'woo' approaches. Emily's story is filled with moments of profound transformation, balancing motherhood, marriage, and a thriving business. We dive into how she managed the early survival years, overcame societal expectations, and found harmony between the hustle and feminine energy. You'll walk away inspired and ready to find your own balance in business and life.Key Takeaways:Understand the importance of blending strategic and intuitive approaches in business.Discover the power of recognizing and utilizing both masculine and feminine energies.Learn how to implement intentional pauses and creativity in your work routine.Gain insights into fostering a supportive and empowered team culture.Hear practical advice on navigating the current economic climate with effective marketing strategies.About the GuestEmily Hirsh is a leading Digital Marketing Strategist, entrepreneur and founder of Embodied Marketing, one of the fastest growing digital marketing agencies that is responsible for over $131 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs to grow their businesses and generate massive revenue using her revolutionary Embodied Marketing Process.Links:Website: https://embodiedmarketing.com/Instagram: https://www.instagram.com/em.bodiedmarketing/Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this live coaching call with a client, I tackle a challenge many professionals encounter: making their deep, technical expertise clear and compelling to their audience. We often get so wrapped up in the intricacies of our field that we might forget how to communicate effectively with those who aren't as familiar with the subject.This episode features a coaching session with a clinician who specializes in PCOS and fertility. Listen as I guide her through refining her messaging to better resonate with her clients. Even if you're not a clinician, you'll find valuable strategies for presenting your expertise in an engaging and understandable way.You'll gain practical tips on how to translate complex ideas into language that captures your audience's attention and drives engagement. We explore the significance of simplifying your message without diluting its impact and how to highlight your unique approach to stand outKey Takeaways:Understand why simplifying your message doesn't mean dumbing it down.Learn how to balance technical knowledge with relatable communication.Discover the core pillars of effective client support, from nutrition to stress management.Gain insights into creating compelling content that showcases your expertise.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Imagine being able to solve problems quickly and keep your momentum going. In this episode, I dive into a powerful mindset shift that every entrepreneur needs: learning how to make decisions and build self-trust without letting negative emotions take over. I share practical strategies to identify what's working, develop hypotheses, and stay in a proactive, empowered state. Tune in to discover how you can become a better decision-maker and problem-solver, leading to more success and confidence in your business journey.Key Takeaways:Understand the importance of framing problems accurately without negative, absolute language.Learn to develop and test hypotheses to solve business challenges effectively.Discover how maintaining momentum, even through trial and error, leads to better results.Embrace the role of a CEO by making informed decisions based on data and intuition.Cultivate self-trust and reduce reliance on external validation for decision-making.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

You've likely heard the saying, 'Your thoughts create your reality,' but can you truly discern which thoughts serve you and which don't?Drawing from my personal experiences and insights from coaching hundreds of women, I reveal the most common thought patterns that keep women trapped. Recognizing these patterns is just the first step—but it's often the most challenging.Once you become aware of these limiting thoughts, I will equip you to apply the lessons from this episode, propelling yourself forward regardless of your feelings or current circumstances.Tune in to discover how to reclaim control of your mindset, unlock your true potential, and achieve the results you desire.Key Takeaways:Understand the impact of disempowering thoughts on your life and business.Learn how to identify and shift thoughts that are keeping you stuck.Discover practical strategies to replace disempowering thoughts with empowering ones.Gain insights from real-life examples and personal experiences.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Join me as I sit down with Jason Phillips, the founder of the Nutritional Coaching Institute, to explore his journey from the early days of coaching to building a multi-million dollar enterprise. Discover the pivotal moments that shaped his career, the challenges he faced, and how he realigned his business to match his true desires. Jason shares invaluable insights on balancing success with personal fulfillment, making courageous decisions, and staying true to your mission. Whether you're experiencing burnout or looking to pivot, this episode offers a wealth of inspiration and practical advice to help you realign with your goals.Key Takeaways:The importance of service in building a successful business.Navigating the transition from peak performance to personal realignment.Strategies for creating a business that aligns with your life and values.The role of mentorship and vision in sustaining long-term success.Practical steps to redefine success and happiness in your entrepreneurial journey.About the GuestJason Phillips is the founder of the Nutritional Coaching Institute. He discovered the power of nutritional coaching as a young man when he recovered from anorexia and learned that the proper application of food can save lives.He has worked with everyone from pro athletes to weekend warriors. Jason was the first to educate the CrossFit community on the importance of post-workout supplements, and he has since gone on to work with UFC fighters, WWE wrestlers, and fitness celebrities.These experiences have taught him that you don't need a “nutrition philosophy”—all you need is a tool chest of smart nutrition coaching techniques and a system to determine what your clients need right now.So, he created the Nutritional Coaching Institute to equip others with the tools, mindset, and confidence needed to tackle any client's toughest eating challenges.Instagram: https://www.instagram.com/realjasonphillips/Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

It's time to pivot towards a more sustainable approach—selling your methodologies. In this episode, I'll guide you through the transformative shift from being the face of every result to leveraging proven systems that amplify your impact and prevent burnout.We'll explore why emphasizing your unique frameworks over your personal involvement can revolutionize your business. Imagine a world where your clients achieve incredible results not because of constant access to you, but through the robust processes you've designed.Join me as I unpack the pitfalls of selling yourself, the freedom that comes with scalable methodologies, and the profound impact on both your clients and your business growth.Key Takeaways:Understand the distinction between selling yourself and selling your methodologies.Discover how relying on methodologies can reduce burnout and increase scalability.Learn to develop and implement frameworks that drive client success.Gain insights into creating measurable outcomes and feedback loops to continually enhance your programs.Realize the power of methodologies in establishing credibility and attracting the right clients.Tune in to transform your business approach, create lasting client success, and achieve greater freedom in your entrepreneurial journey.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Is Decluttering the Key to Your Next Breakthrough?Ever wondered if simplifying your space could lead to a breakthrough in your life and business? In this eye-opening episode, I sit down with Sarah Mueller, the inspiring founder of The Decluttering Club, who transformed her life from earning $20,000 a year to building a multiple seven-figure business. And guess what? She did it all while raising four kids!Sarah shares her journey and how decluttering goes beyond just cleaning out your junk drawer. We dive into how letting go of physical and emotional baggage can enhance your overall well-being. You'll learn the mindset shifts and strategies that helped Sarah balance entrepreneurship, motherhood, and personal growth.Key Takeaways:How simplifying your space can lead to significant improvements in your mental and emotional health.The secrets to managing a successful business while being a present and engaged mother.The powerful combination of marketing and mindset that contributed to Sarah's success.Practical insights into overcoming failures, setting big goals, and persisting through challenges.Join us for this enriching conversation and get ready to be inspired by Sarah's journey and the practical tips she shares for decluttering both your home and your mind.Tune in now and start making room for what truly matters in your life!About the GuestSarah Mueller is a Wharton grad and founder of the Decluttering Club community where over 500,000 people each month are transforming their lives through decluttering and organizing without being overwhelmed or burning out. The Decluttering Club's mission is to equip women to declutter their homes and their lives so they have room to cherish what matters most.Sarah and her 4 boys live in Pennsylvania.Website: https://thedeclutteringclub.com/Decluttering Club Podcast: https://podcasts.apple.com/us/podcast/decluttering-club-podcast-with-sarah-mueller/id1687560168Instagram: https://www.instagram.com/declutteringclub/Facebook: https://www.facebook.com/EarlybirdMomYouTube: https://www.youtube.com/c/declutteringclub?sub_confirmation=1Get the free Decluttering Club 10 Minute Kitchen ChallengesApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while...

Do you ever feel like you're stuck in a slump, questioning whether all your efforts are worth it? Join me as I dive into the real meaning of pursuing your dreams and the costs associated with that journey. It's not just about chasing goals—it's about pausing, reflecting, and asking yourself what you truly want in life.You'll uncover how to align your identity with your aspirations, even when the path gets tough. I'll share personal stories and examples of individuals who overcame significant obstacles to achieve their dreams, providing you with the clarity and confidence to move forward.Tune in and transform the way you think about your dreams. Embrace the costs, challenge your limits, and get ready to become the person capable of achieving your deepest desires.Key Takeaways:The importance of not letting current circumstances dictate your future possibilities.How to distinguish between your true desires and societal expectations.The role of emotional connection in driving your pursuit of goals.The necessity of letting go of your current self to become who you aspire to be.Practical tips for maintaining momentum and resilience during your transformation journey.Resources Mentioned:Episode 143: From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous SystemApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are your audience's actions falling short of your expectations? It might be time to rethink your content strategy, focusing on one of marketing's most powerful yet overlooked tools: Call-to-Actions (CTAs).In this conversation, I'll uncover the art and science behind crafting compelling CTAs that drive engagement and convert prospects into clients. Drawing from personal experience, I'll reveal how small, strategic tweaks can significantly impact your audience's response.You'll discover that effective CTAs are more than just one-liners at the end of your content. We'll explore the numerous benefits of elevating your CTA game—benefits you may not have considered before.Tune in and transform your approach to CTAs to boost your business growth and client engagement.Key Takeaways:Learn why CTAs are crucial and how they fit into the client journey.Discover the elements of strong CTAs, including purpose, placement, and powerful verbs.Learn how to instill a sense of urgency and drive immediate action without being pushy or dishonest.Resources Mentioned:Sample post with more than one call-to-action: Episode 19: Lazy MarketingEpisode 117: How to Create Urgency to Get People to Buy Now (Versus Later)Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Have you ever wondered how to stand out in a crowded market, build authority in your field, and create a PR strategy that actually works? In this episode, we dive into these crucial topics with Renee Warren, a seasoned PR professional and entrepreneur.Throughout our conversation, Renee shares her wealth of experience in building and rebuilding businesses, offering key insights on focusing on your passions and delegating tasks you dislike. She reveals how PR strategies have evolved and provides practical tips for creating personalized pitches that resonate with your target audience.Renee also emphasizes the power of building meaningful relationships, consistently showing up, and leveraging opportunities like podcast appearances to establish yourself as an expert. She shares inspiring success stories and encourages women to draw attention to themselves and their businesses effectively.Whether you're an entrepreneur, a budding thought leader, or simply looking to enhance your professional presence, this interview is packed with actionable advice and empowering insights. Stay tuned for our engaging conversation with Renee Warren, coming up next!Key Takeaways:Learn how Renee effectively delegates tasks to focus on her strengths, ensuring her business runs smoothly without burning out.Understand the shifts in the PR landscape and why growing your online authority is crucial in 2024.Get actionable tips on crafting pitches that resonate with journalists and podcast hosts, including the importance of relationship-building.Discover the simplicity behind effective PR strategies that can be implemented without hiring expensive agencies.Join us as we delve into practical, bite-sized strategies that will help you elevate your authority, build meaningful relationships, and command attention in your niche.About the GuestRenée Warren is an award-winning entrepreneur, angel investor, author, speaker, and founder of We Wild Women, a PR agency revolutionizing how female-led businesses shine in the media spotlight. Renée is not just a leader; she's a visionary, innovating how women can achieve unprecedented visibility and success. As host of the top-rated podcast "Into the Wild," she interviews successful entrepreneurs, sharing actionable authority-building advice from those who have successfully done it before. Outside the hustle, she enjoys time with her Irish Twin sons, Crossfit, drumming, and being her husband, Dan Martell's number one cheerleader. To learn more, visit www.wewildwomen.com and @renee_warren.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If you've ever found yourself believing that you need a massive following to achieve your revenue goals and create a lasting impact, get ready to challenge those limiting beliefs. In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you need a large audience to create high-earning months and give you a roadmap for growing your business faster without the fluff.If you're ready to take your business to the next level and experience more joy and abundance along the way, tune in to this episode and discover the power of playing big with your tiny audience.Key Takeaways: The hidden trap that sabotages the majority of the industry and how to avoid it.A revolutionary approach to building quality relationships that will skyrocket your success.How to identify and solve the highest-level problems for your premium clients.The surprising mindset shift that will open you up to more joy and abundance as you grow your business.Resources Mentioned:Episode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this incredible conversation with Renee Hastings, CEO of Executive Help Now, I discovered a kindred spirit who embodies the power of allowing your entrepreneurial journey to unfold one step at a time. Renee's story, from her roots as the granddaughter of a sharecropper to becoming a successful virtual assistant agency owner, is a beautiful representation of leaning into your purpose and trusting the process.As Renee shared her journey, I found myself resonating deeply with the challenges she faced and the lessons she learned along the way. From honing her skills in corporate to taking the bold leap into entrepreneurship, Renee's path is a testament to the transformative power of embracing change and following your passion.Key Takeaways: Discover how your unique skills and experience can become the foundation for a thriving business.Explore the transformative effects of embracing delegation, even when it pushes you outside your comfort zone.Uncover the secret to navigating entrepreneurship with faith and resilience by allowing your journey to unfold one step at a time.About the GuestRenee Hastings, President and CEO of Executive Help Now, leads a team providing virtual assistance services to small business owners, content creators, and busy executives. With over 15 years of experience, Renee offers administrative support, video podcast production, and business consulting. Despite challenges, she holds a degree in Business Management, served as a Dale Carnegie Leadership Training Coach, and appeared on NBC's KCRA News 3 discussing business and virtual assistance during the pandemic. Renee is also an inspirational speaker, podcast host, successful entrepreneur, and philanthropist. Leveraging her expertise, she empowers executives to prioritize life's pleasures while boosting productivity, enabling them to enjoy more meals at home, take vacations, and delegate tasks efficiently.Send a text: "VA Now" to 1-866-943-3951 to receive a flipbook outlining key considerations for hiring a virtual assistant.Freebie Link: https://executivehelpnow.aflip.in/whatcanavadoforyou.htmlWebsite: https://executivehelpnow.org/Instagram: https://www.instagram.com/executivehelpnow/Facebook: https://www.facebook.com/ExecutiveHelpNowLinkedIn: https://www.linkedin.com/company/executive-help-now/YouTube: https://www.youtube.com/@ReneeHastingsApple Podcasts: https://podcasts.apple.com/us/podcast/renee-speaks/id1710622671Resources Mentioned:Episode 152: Harnessing AI for Business Brilliance: A Deep Dive with Callan FaulknerApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn |

Do you find yourself constantly launching new offers and experiences, chasing that exciting "new offer" feeling? I know what this feels like because I'm guilty of this, too. It's easy to get caught up in the shiny object syndrome, believing that the next big thing will be the key to unlocking massive growth in your business.But what if I told you that this common trap could be sabotaging your success? In this episode, I share a surprising secret that completely transformed my approach to offers and skyrocketed my business success. It's a mindset shift that challenged everything I thought I knew about creating and selling offers, and I can't wait to share it with you.Key Takeaways:The hidden costs of constantly launching new offers and how they can sabotage your success.A revolutionary way to approach your offers that will simplify your business and boost your bottom line.How to identify and focus on the high-performing areas of your business for maximum impact.Resources Mentioned:Episode 129: ReinventionEpisode 158: The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Unlock your earning potential, maximize your impact, and get into alignment with your highest zone of genius with scalable offers that attract and enroll clients consistently. I've learned that the key to a freedom-based business lies in mastering the core elements of one-to-many offers that allow you to help more people without sacrificing the quality of your client's results or burning you out in the process. Join me as I explore the five core mechanics of scalable offers, providing real-life examples and demonstrating how you can creatively design offers that align with your unique brilliance, lifestyle, and revenue goals. I invite you to think differently about one-to-many offers outside the traditional group coaching model or course structure that you're used to seeing. Key TakeawaysEngage your unique brilliance when designing scalable offers to ensure congruence with your goals and lifestyle, inviting deeper exploration of what truly aligns with you.Open your mind to the nuances and logistics of scalable offers beyond traditional modalities, hinting at the broader implications of customizing your business model.Connect each mechanic of your scalable offer to your overarching brand narrative and three-year vision, maintaining a strong, coherent thread that enhances the relevance and impact of your offers. Provocatively challenge the notion that access equals results, recognizing that premium clients value transformative experiences and faster outcomes over mere accessibility.Resources MentionedEpisode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)Episode 109: Growing vs. ScalingReady to transform your ordinary offer into a scalable, client-getting machine? Apply to learn more about how I can help you.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If your schedule doesn't allow for all the abundance that summer has to offer you, then this conversation is for you! Drawing from my own experiences and the rhythms of our ancestors, I share how embracing the playful energy of summer can lead to personal growth and a more balanced approach to work and family life. Throughout the episode, I offer a behind-the-scenes look at how I structure my own summer schedule, providing practical tips and ideas for managing work and family responsibilities while still allowing room for fun and adventure.Key TakeawaysThe secrets that nature tells us about the cadence of seasons and how to maximize productivity and play. The scheduling hack that will allow you to eliminate daily distractions and get rid of wasted time so you can focus only on your money-generating activities and create more freedom in your week. Uncovering the leverage in your business to create more sustainability and scalability in your business without burning out.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

DOWNLOAD THE ULTIMATE HEADLINE GENERATORAre you maximizing the power of your email list? Regardless of size, your email list is where conversions ultimately occur and the most important element of all high-converting emails is this: the subject line. In this episode, you will learn specific techniques to boost your email open rates—a crucial metric for successful email marketing. While most people spend too much time crafting the body of the email and too little time developing the subject line, you will learn why this isn't impacting your overall conversion rates. Let's dive in to transform your email marketing efforts.Key TakeawaysThe power of email marketing; how often you should be emailing your list and what to consider when increasing your conversions. The data to evaluate to understand the effectiveness of your email marketing strategy.How to leverage the brain's reward system to spark curiosity and captivate people's attention. Creative ways to captivate attention, get your best clients to CLICK and move people closer to your offers. Resources MentionedThe Ultimate Headline GeneratorEpisode 100: Why Email Marketing Should Be Your Top Priority over Social MediaThe ROI of Email MarketingCo-schedulerConvertkit Affiliate Link Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

How can embracing simplicity be the key to unlocking extraordinary business growth, and what lessons can we learn from the remarkable success story of Chick-fil-A?In this episode, join me as we explore the power of simplicity and how focusing on limited offers can ensure consistency, quality, and efficiency, while building a strong brand identity. We'll dive into the success story of Chick-fil-A, a company that generates more revenue per restaurant than its major competitors, despite having fewer locations and being closed on Sundays. You'll learn why the strategies behind this impressive achievement and extract actionable insights to scale your business sustainably, without sacrificing quality or risking burnout.The core message is clear: less is more. Whether you're a seasoned entrepreneur or just starting out, this episode will provide you with valuable insights and inspiration to help you leverage the power of simplicity in your own business journey.Key TakeawaysHow limiting your offerings enhances the consistency and quality of your products and services. The key to specialization and how it contributes to standing out in a crowded marketplace, regardless of your industry. The connection between simplified operations, scalability, and maintaining high-quality customer services, and how more offers do not mean more money. Resources MentionedChick-fil-AEpisode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Let me take you on a journey of how I built my business by focusing on authentic relationships rather than just numbers. It all started when I realized that social media, while powerful, wasn't enough. The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to join me. These gatherings weren't about pitching or selling but about truly getting to know each other. These relationships became the foundation of my business, leading to referrals, support, and genuine connections that no social media strategy could replicate.In this episode, I emphasize the importance of prioritizing fun and creativity and share actionable strategies for building a strong network. Key TakeawaysThe activities that aren't scalable now are often the activities that are going to contribute to maximizing growth in the long run. How to expand your network without spamming people in their DMs or coming off as “salesy”. The magic that happens when you prioritize building deep, meaningful relationships over amassing a large number of followers. Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this episode, I dive into a transformative conversation with my husband that broadened my perspective and reshaped how I view my business. This discussion aligns perfectly with our podcast's core theme: embracing your most authentic, magnetic self.Operating from a place of “needing” often leads to desperation, rash decisions, and burnout. Unfortunately, many of us get trapped in this vicious cycle.On the other hand, when we approach our goals and business from a place of genuine desire, we create a magnetic force that attracts opportunities and leads to sustainable success.Why does this shift make such a difference? And how can you implement this powerful mindset change in your own business?Join us as we unpack these crucial insights in this episode.Key TakeawaysThe core distinction between needs and desires and how it can transform your approach to business and life. The power of using the needs vs. desires concept to make decisions in your day-to-day operations. How to avoid the trap of desperation which can lead to unsustainable solutions in your business and a joyless life. Resources MentionedA Happy Pocket Full of Money by David Cameron GikandiApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Whenever I find myself in the midst of a major season of unknown or transformative change, turning to books has always been my solace. Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me empowers me to rebuild confidence in my own intuition versus looking externally for someone else to dictate my path forward.In this episode, I'm sharing the top 5 transformational books that have had the biggest impact on me in seasons of uncertainty or misalignment. These are the powerful reads that have gently guided me out of my darkest periods of feeling lost or adrift. Whether you're looking to reclaim your sense of identity, rediscover your fortitude, or bravely forge ahead on your entrepreneurial path with renewed passion, I'm confident these books will support you. Key TakeawaysThe importance of self-awareness and how to become more conscious of your thoughts, emotions, and behaviors, and how to release the habitual mind's grip and reclaim your authentic self. How to embrace emotional resilience and navigate the inevitable storms of life and business, while still supporting yourself along the way. Unpacking the key elements of transformation; what to be aware of and avoid as you become a bolder version of yourself, allowing your big, audacious dreams to come alive. Resources MentionedEpisode 121: What To Do If Your Launch FlopsEpisode 147: Achieving Success on Your Own Terms: Lifestyle Business or Scalable BusinessEpisode 151: The Cause & Effect of Overworking & UnderearningApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are you often caught in a cycle of stress, overwhelmed by daily tasks, or find yourself procrastinating or making impulsive decisions? These are common symptoms of indecision—a barrier to achieving greatness in your personal and professional life.Interestingly, decisiveness is not just a beneficial trait but a core characteristic of the wealthy and successful. The best part? You're not born with decisiveness; it's a skill that you can develop and refine over time.In this episode, I introduce you to a straightforward yet powerful decision-making framework that will revolutionize how you approach every decision—big or small. This framework is designed to enhance your decision-making prowess and lead to significant improvements in your life, helping you cut through the noise of indecisiveness. You'll learn to make decisions with precision and confidence, reducing unnecessary stress and dramatically improving your outcomes.If you've been feeling stuck, experiencing decision paralysis, or are simply dissatisfied with your current results, this discussion will guide you out of stagnation and propel you into a state of momentum. Tune in to transform the way you make decisions and start crafting the life you desire with intention and clarity.Key TakeawaysEmotional Intelligence in Decision-Making: Decision-making isn't solely a logical process; it involves tuning into our emotional responses and understanding their impact on our choices. Every decision expends energy; however, making informed, swift decisions can conserve energy and boost productivity. Learning how to close loops quickly and decisively not only reduces stress but also increases focus on actions that align with your objectives, keeping you motivated.Continual Growth and Adaptability: The recognition that decision-making skills are an ever-evolving journey of constant learning and adaptation is key. This understanding inspires us to keep growing and adapting in our decision-making processes. Resources MentionedThink and Grow Rich by Napoleon HillApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite!Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I'm dissecting AirBNB's “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to 2020. This shift focuses on building deeper connections with consumers by addressing specific, relatable scenarios, creating a feeling of belonging, and offering solutions that resonate deeply with different audience segments. You don't need a large (or even small) budget to roll out an incredible marketing strategy. In this conversation, I give you insights and strategies you can implement right away for ZERO dollars that will drastically change how your audience knows, likes, and trusts you. If you feel like you aren't sure what to say in your content or feel constricted by a particular “niche,” this episode will unlock many new ideas for you! Key TakeawaysThe importance of embracing connection over conversion in your content and how to create sustainable results in your marketing over a longer period of time. How Airbnb masters the art of storytelling in their marketing campaigns to capture the attention of the right audience. The key to understanding your audience's specific desires and pain points and how it can revolutionize how you communicate in your messaging even if you have many types of avatars. Resources MentionedAirbnbMarketing WeekRental Scale UpApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Does the concept of artificial intelligence (AI) intimidate you? You're not alone. I too felt uneasy about AI initially. However, it's clear that AI is reshaping our work and personal lives at a rapid pace.As a business owner, it's crucial not just to stay informed but to embrace AI's potential to revolutionize how we operate. In this transformative conversation, I'm joined by AI expert Callan Faulkner, who shares her remarkable journey from traditional tech roles to harnessing AI for groundbreaking efficiencies and personal development. Together, we'll explore the true magic of AI—far beyond automation; it's a tool for uncovering our true professional strengths and achieving greater freedom.If you've been waiting for a sign to embrace AI, this is it. It's time to transform your work and life. Tune in to this enlightening discussion and discover how AI can simplify and enhance your daily activities.Key TakeawaysThe key to automation and how to use AI-driven tools to significantly reduce time spent on routine tasks, allowing you to focus on growth.How to leverage “Personalization at Scale” to support you in delivering tailored experiences, enhancing customer satisfaction and loyalty.The importance of future-proofing your business to stay ahead of AI advancements and ensure your business remains competitive in a rapidly evolving market.Step-by-step examples of AI in action, demonstrating its power to transform.Join Callan's FREE AI Masterclass to go deeperYou can follow Callan Faulkner on her Instagram @callanfaulknerApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are you grinding away with minimal rewards? Feeling like your efforts aren't paying off as expected?You're not alone. Many of us experience phases of burnout, but it's crucial to understand the underlying causes. In this insightful episode, we dive deep into the true essence of burnout and explore strategies to effectively address its root causes.Join us if you're ready to transform your work life: achieve more by working less and boosting your earnings. This episode is your gateway to making that shift.Key TakeawaysUncover the surprising main driver of overworking and under-earning—prepare to rethink what you know.Introduce ease and flow: Practical tools and strategies to transform both your business operations and personal life.Revamp your money mindset: Learn how to cultivate a relationship with money that supports your goals, rather than undermines them.Balancing act: Understand the critical difference between having a strong work ethic and simply burning the candle at both ends.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

You've likely heard the saying, “Knowledge is power,” but I've learned that with greater knowledge comes greater responsibility and a deeper sense of vulnerability. Dive into this conversation with me as we discuss the double-edged sword of knowledge and what to be aware of as you grow in your wisdom. Key TakeawaysThe Dunning-Kruger Effect and how it explains the cyclical nature of confidence and knowledge. The significance of turning insecurities and doubt into empathy and connection to foster a deeper sense of understanding with yourself and others. How to spiritually anchor yourself as you face adversity in your personal and professional challenges. Resources Referenced:Ecclesiastes 1:18The Dunning-Kruger EffectApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and how it aligns with our mission to help female entrepreneurs magnify their brilliance and accelerate their revenue. Get ready to take some notes as we go on a journey together to transform the way we approach webinars. This episode is all about practical tips and strategies that you can start implementing right away. Key TakeawaysHow to use webinars to position yourself as a thought leader, hone your skills as a speaker, and deepen your understanding of audience engagement. Best practices for exceptional webinar delivery; how to move beyond “teaching” to completely transforming the hearts and minds of your audience. The end-to-end webinar roadmap—everything you need to know to plan, execute, and convert more top-tier clients with one, simple 90-minute presentation. Resources Referenced:Download Your Free Webinars That Convert ToolkitJoin us inside The Category Queen School where you'll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschoolReady to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scaleApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business. This narrative is woven from my personal journey of growth and scale, reflecting back from my first year as a coach, walking away from the corporate grind, to the global coaching brand I've built today.As I go deeper into the three critical elements essential for elevating your coaching business, I also invite you to explore a deeper meaning behind the desire to amplify your reach and revenue. Join me on this journey of transformation, from envisioning your world-class scale plan to embodying the visionary leadership that propels it.Key TakeawaysWhat scaling really is, the costs associated with it, and how to know if you're ready to take your coaching business to the next level. The 3 core scalable systems you'll need to implement to build something that's bigger than you without burning out. The journey from “Coach” to “CEO” and the identity shifts to consider as you grow to new heights. The characteristics you must embody to prepare your mind, body, and spirit for the trials and tribulations of expanded growth. Resources Referenced:Episode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)Episode 109: Growing vs. ScalingEpisode 147: Achieving Success on Your Own Terms: Lifestyle Business or Scalable BusinessJoin us inside The Category Queen School where you'll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschoolReady to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scaleApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a...

What's your vision for your business? In today's episode, I explore the difference between a lifestyle business and a scalable business. This topic isn't just theory for me; it's a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed with nothing but a used MacBook and a deep-seated yearning for freedom. Fast-forward to today, and the vision has magnified—not just to dominate a niche but to create a league of our own, helping thousands of women find their voice and their power in the entrepreneurial world.This conversation is about recognizing the crossroads we find ourselves at when our business begins to demand more from us, not just in terms of work but in the very essence of who we are as leaders. It's about the pivotal moment when we realize that scaling a business isn't merely about financial growth but about the profound transformation from being a coach or consultant to embracing the mantle of CEO.Key Takeaways:The importance of a vision; what it is, what it does, and how it guides your strategic decisions.Identity Evolution: Scaling means transforming from a coach to a CEO, where strategic leadership becomes intrinsic to our identity. How to embrace the costs of growth. Scaling involves embracing a new, bolder version of ourselves, ready to tackle the complexities of a larger business with resilience and foresight.Resources Referenced:Episode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)Join us inside The Category Queen School where you'll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschoolReady to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale LIke A Queen experience: www.kinseymachos.com/scaleApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn't at its peak.I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. But here's the thing: your unique brilliance is not just necessary; it's indispensable. And I'm here to guide you on leveraging it, to ensure your message reaches but deeply resonates with your audience.Whether you believe you're not a good writer or fear your ideas aren't “groundbreaking” enough, your inner critic can significantly stifle your creative expression. But what if I told you that your most profound moments of inspiration come when you push through these doubts?This episode isn't just about becoming a better content creator. It's about recognizing and harnessing your inner strength, about writing from a place of authenticity and conviction, no matter the emotional season you find yourself in.Key Takeaways:Discover the power of setting intentional writing habits, making content creation a non-negotiable part of your routine, akin to the most critical appointments in your life.Learn to navigate the emotional ebbs and flows that impact your creative process, understanding that mastery comes from persistence, not perfection.Embrace techniques to activate inspiration on demand, breaking free from the waiting game and stepping into a flow of endless creativity and authenticity.Resources Referenced:The Flow Effect Creative Writing WorkshopEpisode 124: Behind-The-Scenes: My Current Routines, Habits, & HacksEpisode 140: Becoming A Category-of-One #4: The Key To Amplifying Your ImpactReady to play in your own league, get known, and grow a well-known, profitable coaching business? Join us inside The Category Queen School where you'll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschoolApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. If you're conflicted about what it means to show up online authentically while standing out and getting noticed for your unique expertise, you're not alone. This episode will give you the confidence and clarity to show up more boldly in your business. Key Takeaways:The importance of authenticity, what it is, what it might mean for you, and how to amplify your voice to create a deeper connection with your audience. The importance of formality, what it is, what it might look like for you, and how to use it to establish credibility, build trust, and create a level of professionalism that gets noticed online. The mistakes to avoid along the way so you don't strip yourself of your unique brilliance and mold to the mainstream noise that gets overlooked and underpaid. Practical strategies and techniques you can use to find your voice, explore a more authentic version of yourself, and amplify your gifts. Resources Referenced:The Flow Effect creative workshop waitlistIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Have you ever felt like your creativity is working against you rather than for you? The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it against themselves. Often, it can come in the form of a deeply rooted belief that can block the full brilliance from coming through. But sometimes, it's a general unawareness or confusion that keeps women disconnected from their most authentic voice. Either way, this episode will have you thinking about yourself differently because I believe the world needs your creative brilliance and my mission is to help you unlock it so you can access more creativity, confidence, and certainty (even if you don't think you have it in you). Whether you've been in a creative rut or identify as someone who lacks creativity, this conversation will move you into a new dimension of ideas, impact, and inspiration. Key Takeaways:Unlock the core elements of creativity, what it really is, and how to bring more of it into your life. How to breakthrough your creative limitations so you can access an infinite amount of ideas, amplify your voice, and stay authentic to who you were created to be. The power of creative practice — techniques and habits that will get you in flow so you can get more done in less time.Resources Referenced:The Flow Effect creative workshop waitlistEpisode 143: From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous SystemIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

At some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage it to reach your goals.In this episode, I share my journey from burnout and stress to a state of joy and peace.To be honest, my greatest achievements haven't come from mastering the perfect strategy, but from my ability to regulate my emotions, make better decisions, and nurture my mind and spirit to align with the future I envision.Tune in to learn what this process looks like, how I'm becoming an undeniable version of myself, and how you can start bringing more happiness and success into your life todayKey Takeaways:Discover the serenity in mindfulness and its unmatched clarity in our professional and personal lives.Learn how simple practices like breathwork can become your anchor in the stormiest of seas.Embrace grounding as a source of unwavering strength, reconnecting you to the essence of who you are.Resources Referenced:The Flow Effect creative workshop waitlistBreaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe DispenzaIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolConnect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Walking away from corporate before you think you're ready and taking your business to new heights with Chelsea Oyler.Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challenges she faced along the way. She emphasizes the importance of designing a business that aligns with your desired lifestyle and offers practical strategies for effectively avoiding burnout and scaling your business.This conversation will take you on a journey, so tune in and enjoy!Key Takeaways:How to identify what might be keeping you from stepping into your next level of growth as a business owner. The mindset shifts required to transition from a coach or consultant to a true CEO.The matrix you can use to make hiring decisions so you can align with your zone of genius and free up your time to focus on strategic growth. The Breathwork technique will help you overcome deep-seated beliefs or blocks and accelerate your personal and professional growth.Resources Referenced:The Flow Effect creative workshop waitlistChelsea Oyler's website: elevatedleadershipco.comEpisode 63: Sign Your First $5k Client with Chelsea OylerTeam Growth Code FreebieApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection between value and selling. Ultimately, your business will transform when you change your relationship with selling. Tune in to this episode to begin that journey now. Key Takeaways:The key shifts you can make in your beliefs about selling so you can share our offers with more heart and soul. How to simplify the sales process by focusing less on complicated marketing and sales systems and more on the authenticity of the results you can provide. The most important element to sales and how to instantly improve your conversions. Sell something people actually want: understanding customer pain points and aligning the offer with their desires is key to increasing sales and creating a successful business.Resources Referenced:Episode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueEpisode 138: Becoming A Category-of-One #2: How To Think Like A Thought LeaderEpisode 139: Becoming A Category-of-One: #3 Elevate Your MessageEpisode 140: Becoming A Category-of-One #4: The Key To Amplifying Your ImpactApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Let's go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has become out of touch with the basic fundamentals of impact; demonstrating how you help people and giving those people an opportunity to hire you. Tune into this conversation to simplify your marketing approach so you can make it easy for your best-match clients to find you. When you remove the extra layers between you and them, you create more opportunities to help the people you're been called to serve. Key Takeaways:The definition of impact and how this can create new motivation for you and your life. How to gain more recognition using the most basic relationship-building principles. The importance of consistently demonstrating how you can help others through valuable content and compelling communication.The “fastest path to clients” and how to install it into your coaching business.Resources Referenced:Episode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueEpisode 138: Becoming A Category-of-One #2: How To Think Like A Thought LeaderEpisode 139: Becoming A Category-of-One: #3 Elevate Your MessageApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

What's the secret to a marketing message that sticks and resonates with a premium audience? I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that's willing to pay you for your expertise. Learn how to redefine your niche, communicate the unmatched value of your brilliance, and position yourself as the dream choice for your best-match clients. Key Takeaways: How to identify your best-match premium client so you can market to an audience full of premium clients. The key to packaging, pricing, and positioning of your offer to elevate your online presence and increase your conversions. How to clearly articulate the value of your offer in your messaging so you can consistently demonstrate your expertise without feeling like you're bragging. Resources Referenced:Episode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueEpisode 138: Becoming A Category-of-One #2: How To Think Like A Thought LeaderEpisode 52: MVP: Speaking To The Top 1% of Your MarketApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Do you desire to get recognized as a Thought Leader in your industry but don't consider yourself qualified enough? This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert. Resources Referenced:Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality & Your Future DesiresEpisode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueDo not miss these highlights: 03:15 Success in your life or your business, is fundamentally tied to who you are and the person you are becoming. 04:25 The meaning of being a Thought Leader for individuals at various stages in their journey, whether they are just starting out or are already making progress. 10:08 The How to step in the most powerful version of yourself and access the thought leader within you. 20:08 The tools you can leverage to accelerate your Thought Leadership skills.30:40 The energy of Thought Leaders is magnetic due to their gentle yet powerful ability to influence people through a deep understanding of themselves.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry's leading expert.In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on precisely who you serve, unraveling the problems you're uniquely qualified to solve, and unveiling your distinct solution. Together, we'll unlock the secret to creating a limitless blue ocean where you effortlessly stand out and magnetize your dream clients to your doorstep. I'll leave no stone unturned, equipping you with actionable steps to kickstart your journey towards defining your one-of-a-kind category and firmly establishing yourself as the unparalleled expert in your niche. Do not miss these highlights: 03:15 The essential elements for becoming a “category of one”, and understanding the implications if this concept doesn't truly resonate with you. 06:03 What it means to become the Go-To leader in your industry and the biggest misconceptions. 15:15 When considering positioning and category leadership, it boils down to how you present yourself in the market and how your audience perceives you.27:40 Strengthening your expertise as an industry leader involves focusing on quality rather than quantity; it's not about doing more but doing less more effectively.30:27 The synergy between your unique brilliance and your dream client is where revenue begins to accelerate.32:10 Your next steps to put what you've learned into action. Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Are you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used to grow to 6-figures in my first year as a coach and the same sales strategy our students use to expand their impact and accelerate their earnings.In this conversation, I demystify the marketing funnel, break it down into a step-by-step roadmap for you to follow, and show you what it looks like to install a simple sales system in your business that's authentic, genuine, and reliable. But here's the magic—I don't just give you the strategy. I share real-life examples to inspire you and kickstart you into cash-converting momentum.Get your notepad, clear the distractions, and prepare yourself for action.Do not miss these highlights: 02:00 The 100k Sales Funnel process and the myths surrounding funnels and reliable sales strategies.05:54 The funnel stages to be aware of so you can create a full client journey. 10:45 Examples of funnels to model depending on where you're at in your season of growth. 12:28 Within the Category Queen School, we possess nurturing sequence assets that serve as examples because there is a suitable time and context for their utilization. 18:20 An example of an advanced funnel and what to consider when implementing more layers in your funnel. 19:20 How simplifying and optimizing funnels can lead to better results and higher conversion rates.22:30 How The Category Queen School helps you install your 100K sales funnel with the right coaching, curriculum, and community so you can make more money and help more people with more ease and flow.Resources Referenced:Episode 83: Invisible ClientsEpisode 134: Maximizing Your Online Presence: Converting Followers into ClientsApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

As Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we've won but how we've lost. Join me as I dive into a thorough reflection of 2023, a year that delivered undeniable growth and expansion, yet was also marked by its fair share of failures, challenges, pain, and healing. I'm taking you behind the scenes to give you a real and raw look at where I failed, what I learned from it, and how you can use my setbacks as your stepping stones to embody the most powerful version of yourself, rise to your next level of success, and enjoy the journey throughout. Don't miss these highlights:05:32 How I entered 2023 on the heels of a transformational year that set the stage for the many lessons that would follow. 08:25 With big goals comes big responsibility and in order to be equipped for that responsibility, we must grow. Growth is uncomfortable. 12:33 What I learned about the decision-making process and what to avoid before you approach your business from an emotional state. 15:58 How to create a plan in advance so that you can give yourself more space to actually achieve your goals (versus sabotage). 19:24 Navigating uncomfortable emotions I hadn't experienced before. 33:25 The resurfacing of an old pattern that led me to unintentionally break boundaries. 38:38 How to safeguard yourself as an entrepreneur, CEO, and visionary. Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Maximize your revenue and reach with an online presence that's undeniable. You don't need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you already have and learn how to monetize your expertise with a content strategy that converts leads into clients (even if you have a tiny audience). If you're tired of chasing the algorithm or “posting and praying,” the strategies discussed in this conversation will elevate you almost instantly!Tune in and make this year your best year ever with an online presence that's ELECTRIC!Don't miss these highlights: 01:33 Experience the potential of elevating your online presence and converting a higher number of followers into clients.03:05 The biggest misconceptions about online marketing that's leading you in the wrong direction. 05:56 Create content with the end in mind: focus on bringing in clients, not just growing your following.12:50 Consistency in content creation is key to developing your voice and communication style.16:58 A fundamental approach within the Categories Queen School involves content that effectively converts. We employ various content strategies, development pieces, and operational elements. 23:03 The framework you can use right away to craft a high-converting piece of content that captures attention and leads to action.Apple Podcast | SpotifyConnect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of skills that would allow me to create more time and financial freedom on my own terms. Sometimes, the biggest perceived risks are actually the ones that turn out to be the safest because, at the end of the day, no one can take away your unique brilliance. Tune in to learn more about the infinite journey of uncovering, nurturing, and mastering your unique brilliance to create a life of opportunity, abundance, and service. In this episode, I'll talk about: 04:08 How I took a perceived risk by walking away from a 6-figure salary and using my skills to amplify my income and impact on my own terms. 09:17 How to identify your options even if it feels like you're “stuck”. 14:10 The key to getting clear about your unique expertise if you want to take your business to the next level (or even just starting out) 16:53 Understanding that you have the ability to assist more people with what you possess requires taking a risk on yourself. This is where it begins, and ultimately, it is where it concludes.Apple Podcast | Spotify | Stitcher Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedAbout the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that's 100% in alignment with SELF is one of the most important things that we can do as women — because there's an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that's run AROUND her lifestyle is a daily intention of hers.

Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show!In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact. Join us in this exciting new journey as we work together to redefine success, elevate you as a category leader, and build a business and life that aligns with the essence of who you are.Key Highlights02:09 The name category "Queen" explained, its origin and offered insight into the vision of our future direction.08:09 The greater purpose that was unlocked and ultimately activated the new direction. 10:34 The initial manifestation of the Category Queen brand, perhaps without people fully recognizing it. 16:03 How we have dedicated the entire year to refine, repackage and reposition our core offerings. Website | Facebook | Free Community | Instagram[FREE CLASS] NEWSFEED AUTHORITY: Turn Your Social Media Content Into A Non-Stop Conversion Machine In 4 Simple Steps: www.kinseymachos.com/newsfeed

Identifying your ideal client isn't necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your best-match audience for your unique brilliance. In this discussion, I offer three questions to ask yourself so you can narrow in on someone who is ready and eager to invest in the solution you have to offer them. Key HighlightsHow to tailor your messaging and marketing to serve different parts of the awareness journey. How to market to a higher caliber client without changing anything about your offer. The key to using your unique expertise to demonstrate why your solution is the ideal fit for your clients.Website | Facebook | Free Community | Instagram[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryDo not miss these highlights: 02:31 In your season of rest, recovery, and reflection, give yourself permission to be there. 02:45 Knowing when it is time to sprint or when to start to pick up the pace in your stride or your jog. 03:15 Build a high-revenue, high-impact, profitable coaching business, without burning yourself out. 03:51 When it comes to your paid programs and services, make sure that you are targeting somebody who has the extra funds to invest in you and in themselves. 04:19 It's also about people who are ready and willing to do the work they need to do to get the result that you can help them get. 04:42 These are really important to consider when you are narrowing in on the premium version of your client and putting your time, your energy, and your resources into it. 05:02 There are three questions that I want you to ask yourself in order to really think about who your premium client is.05:35 To help you accelerate your results by zoning in on where the opportunity is. 06:13 First question is how far along in their own journey my client needs to be in order for them to be a good fit for my offer. 06:45 What we want to do is really understand where our clients are, and where ideally we want them to be in their transformative journey with us. 08:00 I want you to ask yourself, where is my best brilliant utilized? 08:29 When you're marketing and selling your offer as a coach, you will serve differently. 09:23 Helping them to get to that next level, versus somebody that has just had the awareness. 10:08 Second question that you can ask yourself is, what are they already investing in order to solve the problem that you can help them solve?10:52 Recognize the difference between those willing to put in the work and those just expressing a desire for results.11:22 It's super exhausting to work with people blaming you as the coach for their lack of results. 11:35 It gives you clarity and it gives you lots of angles to draw from, in order to really think about that type of person...