Podcasts about becoming a category

Jesse Cole is not an restaurateur, but, like so many of us, he is an entertainer at heart. I've brought him on the show today to discuss his baseball team, the Savannah Bananas, and how they've redefined what it means to attend a professional baseball game. This is a masterclass on exceeding customer expectations, building an unforgettable experience, and staying true to the mission of your brand.  For more information on Jesse and his books, visit https://findyouryellowtux.com/. ____________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

Today, I'm talking with Nicholas Kusmich. Nicholas is the founder of H2H Media Group, a consulting and META advertising agency which has generated over $600 million in revenue since 2007! Nic helps entrepreneurs predictably scale their revenue and time by easily getting more clients with marketing that doesn't suck. He's known for delivering the highest returns on investment in the industry and is responsible for over 10 billion ad impressions and over 55 million leads. He works with A-List clients including the world's most recognized thought leaders, New York Times best-selling authors, and the top Inc. 500 companies, creating advertising campaigns that actually convert.In this episode, you'll learn:✅ How to eliminate your competition and dominate any industry by creating a “category of ONE” business.✅ The "Contextual Congruence" process that combines direct response marketing with social behavior – and how to use it to transform your marketing efforts and dramatically boost ROI.✅ The #1 reason most entrepreneurs fail to implement ideas – and a simple strategy Nic uses to take action and turn ideas into reality. Free GiftGet a free copy of Nic's book Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. Visit LifestyleInvestor.com/201Show Notes: LifestyleInvestor.com/201Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This whole world we live in is amazing. The way we can connect with people the way we can get aligned with people and meet people in online in a way that just wasn't possible a couple years ago. And I know I'm preaching to the choir, you all do that the same. And it's really fun how, when we're in our businesses, when we're running it, it can feel very stifling. If you let it, it can feel like the walls are closing in around, you can feel like you got this whole big weight on your shoulders. But that doesn't mean you have to do it alone. As a matter of fact, the most inspirational leaders that I've ever worked with in my entire life, still have coaches. It's knowing that you don't know it all. It's knowing that you need help knowing that you it's not that you're not enough, it's that you are an unfinished product. And I think that's a very healthy thing to to just recognize and say I'm unfinished. I'm not perfect, I need someone else, if nothing else, to point me in the right direction when I need it, to keep me moving forward, because that's what growing is all about. Which is why I am super excited to have Joe Calloway with me. Joe is a performance coach and advisor who helps great companies get even better. So he's an author, coach, speaker and his client list reads like, whoa, who are these people? He's the author of four ground-breaking business books, including becoming a category of one how extraordinary companies transcend commodity and defy comparison, which received rave reviews from the New York Times.  We discuss: The idea of having a simple mantra or phrase that can guide the team and have tactical application The value of coaching and exchanging ideas. Leadership, management, and caring for employees. Developing a "filter system" for ideal types of clients to work with This was an incredible episode that I am so proud to have been part of! If you're not connected with Joe already, do yourself a favor and take a listen to this episode.  Connect with Joe on LinkedIn: https://www.linkedin.com/in/joecallowaycoach/ 

If you've ever found yourself believing that you need a massive following to achieve your revenue goals and create a lasting impact, get ready to challenge those limiting beliefs. In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you need a large audience to create high-earning months and give you a roadmap for growing your business faster without the fluff.If you're ready to take your business to the next level and experience more joy and abundance along the way, tune in to this episode and discover the power of playing big with your tiny audience.Key Takeaways: The hidden trap that sabotages the majority of the industry and how to avoid it.A revolutionary approach to building quality relationships that will skyrocket your success.How to identify and solve the highest-level problems for your premium clients.The surprising mindset shift that will open you up to more joy and abundance as you grow your business.Resources Mentioned:Episode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this episode, Chuck Templeton sits down with Jason Wellcome and Mike Bruno, advisors at Play Bigger, to discuss the methodology behind category design. The discussion unpacks how companies can shift their thinking from making better products to forging entirely new market categories, drawing on illustrative examples like Qualtrics' evolution from survey tools to an experience management platform. Jason and Mike delve into the strategies that enable businesses to identify unique problems, achieve "Category King" status, and ultimately drive unprecedented growth and market leadership. This episode offers valuable perspectives for investors and entrepreneurs keen on leveraging category design to secure a competitive edge.Key Topics:Problem Identification: The Play Bigger team emphasizes the importance of pinpointing unique, high-impact problems that consumers often overlook. This critical step lays the foundation for creating a new market category, setting leaders apart from competitors focused merely on iterative improvements.Creating a Category Blueprint: Establishing a new category necessitates a detailed blueprint that ensures both customers and competitors grasp the full scope and transformative potential of the new category, fostering wider market adoption.The Advantages  of Category Leadership: Leading a new market category offers substantial economic benefits, with "Category Kings" capturing up to 76% of the category's total value. Inventing a Taxonomy: Effective category design involves crafting a distinct language and taxonomy. This effort not only differentiates the new category but also educates the market. Iterative Validation and Organizational Alignment: The journey of category design is iterative, requiring ongoing validation and alignment within the organization. By engaging leadership and synchronizing efforts across all departments, companies can ensure cohesive execution and maximize their chances of achieving market success.Resources:Play Bigger This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G Investments, LLC or its affiliates (“S2G Ventures”). Investing involves risk, including the risk of loss. The opinions expressed do not necessarily represent the views of S2G Ventures. Specific companies are mentioned herein solely for educational purposes and should not be construed as an endorsement of any particular company or investment. Please note that S2G Ventures may maintain investments in the companies mentioned herein. For more important information, please see www.s2gventures.com/disclosures

How can embracing simplicity be the key to unlocking extraordinary business growth, and what lessons can we learn from the remarkable success story of Chick-fil-A?In this episode, join me as we explore the power of simplicity and how focusing on limited offers can ensure consistency, quality, and efficiency, while building a strong brand identity. We'll dive into the success story of Chick-fil-A, a company that generates more revenue per restaurant than its major competitors, despite having fewer locations and being closed on Sundays. You'll learn why the strategies behind this impressive achievement and extract actionable insights to scale your business sustainably, without sacrificing quality or risking burnout.The core message is clear: less is more. Whether you're a seasoned entrepreneur or just starting out, this episode will provide you with valuable insights and inspiration to help you leverage the power of simplicity in your own business journey.Key TakeawaysHow limiting your offerings enhances the consistency and quality of your products and services. The key to specialization and how it contributes to standing out in a crowded marketplace, regardless of your industry. The connection between simplified operations, scalability, and maintaining high-quality customer services, and how more offers do not mean more money. Resources MentionedChick-fil-AEpisode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Oh hi. Today we're getting serious.I'm talking with the unparalleled Erica Reitman, a true innovator in the business coaching world and the creator of the Category of One membership program. Known for her fearless approach and distinctive fashion, Erica reshapes our views on effective selling and personal branding, all while sharing her adventures and lessons from living in gorgeous Mexico. Erica gets it done - and today she's helping us explore the power of not just selling, but excelling in a category of your own.Here are the highlights:(7:33) Conquering the mind maze(16:20) Navigating loss and leadership(27:41) Embracing the inevitable and life's tapestry(37:30) Selling without feeling like you're selling(43:17) Unleashing creativity for personal growthFind out more about Erica:Follow Erica on Instagram and TikTok.One Membership application HERE. Get on the Icon Status list HERE.Visit Nicole's on demand fitness platform for live weekly classes and a recorded library of yoga, strength training, guided audio meditations and mobility (Kinstretch) classes, as well: https://www.sweatandstillness.comGrab Nicole's bestselling children's book and enter your email for A FREE GIFT: https://www.yolkedbook.comFind Nicole on Instagram:https://www.instagram.com/nicolesciacca/Tik Tok: https://www.tiktok.com/@thenicolesciaccaFacebook: https://www.facebook.com/nicolesciaccayoga/Youtube:https://www.youtube.com/channel/UC1X8PPWCQa2werd4unex1eAPractice yoga with Nicole in person in Santa Monica, CA at Aviator Nation Ride. Get the App to book in: https://apps.apple.com/us/app/aviator-nation-ride/id1610561929Book a discovery call or virtual assessment with Nicole here: https://www.calendly.com/nicolesciaccaThis Podcast is Proudly Produced by The Podcast BoutiqueMentioned in this episode:www.Neurohacker.com/shockandyall and use the code SHOCKANDYALL to get 15% off your first order

In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn't at its peak.I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. But here's the thing: your unique brilliance is not just necessary; it's indispensable. And I'm here to guide you on leveraging it, to ensure your message reaches but deeply resonates with your audience.Whether you believe you're not a good writer or fear your ideas aren't “groundbreaking” enough, your inner critic can significantly stifle your creative expression. But what if I told you that your most profound moments of inspiration come when you push through these doubts?This episode isn't just about becoming a better content creator. It's about recognizing and harnessing your inner strength, about writing from a place of authenticity and conviction, no matter the emotional season you find yourself in.Key Takeaways:Discover the power of setting intentional writing habits, making content creation a non-negotiable part of your routine, akin to the most critical appointments in your life.Learn to navigate the emotional ebbs and flows that impact your creative process, understanding that mastery comes from persistence, not perfection.Embrace techniques to activate inspiration on demand, breaking free from the waiting game and stepping into a flow of endless creativity and authenticity.Resources Referenced:The Flow Effect Creative Writing WorkshopEpisode 124: Behind-The-Scenes: My Current Routines, Habits, & HacksEpisode 140: Becoming A Category-of-One #4: The Key To Amplifying Your ImpactReady to play in your own league, get known, and grow a well-known, profitable coaching business? Join us inside The Category Queen School where you'll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschoolApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection between value and selling. Ultimately, your business will transform when you change your relationship with selling. Tune in to this episode to begin that journey now. Key Takeaways:The key shifts you can make in your beliefs about selling so you can share our offers with more heart and soul. How to simplify the sales process by focusing less on complicated marketing and sales systems and more on the authenticity of the results you can provide. The most important element to sales and how to instantly improve your conversions. Sell something people actually want: understanding customer pain points and aligning the offer with their desires is key to increasing sales and creating a successful business.Resources Referenced:Episode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueEpisode 138: Becoming A Category-of-One #2: How To Think Like A Thought LeaderEpisode 139: Becoming A Category-of-One: #3 Elevate Your MessageEpisode 140: Becoming A Category-of-One #4: The Key To Amplifying Your ImpactApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Let's go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has become out of touch with the basic fundamentals of impact; demonstrating how you help people and giving those people an opportunity to hire you. Tune into this conversation to simplify your marketing approach so you can make it easy for your best-match clients to find you. When you remove the extra layers between you and them, you create more opportunities to help the people you're been called to serve. Key Takeaways:The definition of impact and how this can create new motivation for you and your life. How to gain more recognition using the most basic relationship-building principles. The importance of consistently demonstrating how you can help others through valuable content and compelling communication.The “fastest path to clients” and how to install it into your coaching business.Resources Referenced:Episode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueEpisode 138: Becoming A Category-of-One #2: How To Think Like A Thought LeaderEpisode 139: Becoming A Category-of-One: #3 Elevate Your MessageApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

What's the secret to a marketing message that sticks and resonates with a premium audience? I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that's willing to pay you for your expertise. Learn how to redefine your niche, communicate the unmatched value of your brilliance, and position yourself as the dream choice for your best-match clients. Key Takeaways: How to identify your best-match premium client so you can market to an audience full of premium clients. The key to packaging, pricing, and positioning of your offer to elevate your online presence and increase your conversions. How to clearly articulate the value of your offer in your messaging so you can consistently demonstrate your expertise without feeling like you're bragging. Resources Referenced:Episode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueEpisode 138: Becoming A Category-of-One #2: How To Think Like A Thought LeaderEpisode 52: MVP: Speaking To The Top 1% of Your MarketApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Do you desire to get recognized as a Thought Leader in your industry but don't consider yourself qualified enough? This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert. Resources Referenced:Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality & Your Future DesiresEpisode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own LeagueDo not miss these highlights: 03:15 Success in your life or your business, is fundamentally tied to who you are and the person you are becoming. 04:25 The meaning of being a Thought Leader for individuals at various stages in their journey, whether they are just starting out or are already making progress. 10:08 The How to step in the most powerful version of yourself and access the thought leader within you. 20:08 The tools you can leverage to accelerate your Thought Leadership skills.30:40 The energy of Thought Leaders is magnetic due to their gentle yet powerful ability to influence people through a deep understanding of themselves.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry's leading expert.In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on precisely who you serve, unraveling the problems you're uniquely qualified to solve, and unveiling your distinct solution. Together, we'll unlock the secret to creating a limitless blue ocean where you effortlessly stand out and magnetize your dream clients to your doorstep. I'll leave no stone unturned, equipping you with actionable steps to kickstart your journey towards defining your one-of-a-kind category and firmly establishing yourself as the unparalleled expert in your niche. Do not miss these highlights: 03:15 The essential elements for becoming a “category of one”, and understanding the implications if this concept doesn't truly resonate with you. 06:03 What it means to become the Go-To leader in your industry and the biggest misconceptions. 15:15 When considering positioning and category leadership, it boils down to how you present yourself in the market and how your audience perceives you.27:40 Strengthening your expertise as an industry leader involves focusing on quality rather than quantity; it's not about doing more but doing less more effectively.30:27 The synergy between your unique brilliance and your dream client is where revenue begins to accelerate.32:10 Your next steps to put what you've learned into action. Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeedIf you're ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschoolAbout the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

I'm thrilled to share a conversation I had recently with returning guest, Philip Morgan.Philip Morgan's work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. His Expertise Incubator program helps indie consultants cultivate expertise, a point of view, and IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses.In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.Tune into this episode to hear:The risks of creating a whole new category for yourselfThe unique challenges for service businesses versus product businessesThe difference between positioning and differentiation, and why you need bothWhy true expertise requires balancing confidence, uncertainty, and communicationLearn more about Philip Morgan:WebsiteTwitter: @Philip_MorganThe Positioning Manual for Indie Consultants80/20 Agency MarketingThe Point of View GuideResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Jesse Cole is not an restaurateur, but, like so many of us, he is an entertainer at heart. I've brought him on the show to discuss his baseball team, the Savannah Bananas, and how they've redefined what it means to attend a professional baseball game. This is a masterclass on exceeding customer expectations, building an unforgettable experience, and staying true to the mission of your brand.  For more information on Jesse and his books, visit https://findyouryellowtux.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

Andy Teipen has led sales for several early-stage SaaS companies and he's coached numerous reps to success throughout his leadership career. Andy shares insights around his career success and some ideas for becoming an expert in your industry. SPONSORS: • Surfe (Connect your CRM with LinkedIn in 60 seconds) - https://www.surfe.com?fpr=ssp use this link with promo code JWSURFE5 for a 5% discount on your first year • Overloop (Run multi-channel outbound campaigns, from a single platform) - https://get.overloop.com/ssp use this link for an extended trial and additional onboarding hours • Close (The CRM Built for Growth) - https://refer.close.com/ssp EPISODE LINKS: • Connect with Andy on LinkedIn: https://www.linkedin.com/in/andyteipen1/ CONNECT WITH JESSE: • Linkedin: https://www.linkedin.com/in/jessewoodbury/ • Twitter: https://twitter.com/jessewoodbury • Website: https://jessewoodbury.com/ HELP GROW SSP: • Join the Slack Community: https://launchpass.com/saas_sales_players • Subscribe! • Leave a rating, write a review and share • Ask about 1:1 performance and career coaching with Jesse • Check out the above sponsors, it's the best way to support the show GUEST HIGHLIGHTS: Ian Koniak, Brandon Fluharty, Scott Leese, Jamal Reimer, Jen Allen-Knuth, Andy Paul, Collin Mitchell, Rafael Figueroa, Tim Zielinski, Christian Banach, Rajiv 'RajNATION' Nathan, Belal Batrawy, Christine Rogers, Chris Beall, Dustin Brown, Patrick Baynes, Jeroen Corthout

Growing an “average” coaching business doesn't work when you know you're called to be extraordinary in the industry. Today's episode is for you if you feel like you're the “best kept secret” and want to lead your space with grace, authority, and potency. Want to go deeper on this topic together? Join us for an exclusive 3-day Virtual Workshop where Kinsey will walk you through the step-by-step formula to carving out your own space in an overly saturated market so you can get recognized for your full expertise and grow a premier coaching business. Register here while there's still availability: kinseymachos.com/queenDo not miss these highlights: 01:10 Do you also have this feeling of a new awakening recently? Of a bigger, brighter vision, and brilliance, that is just waiting to be unleashed inside you? 01:30 Are you ready for an exciting announcement? It's going to be so good. 01:49 Have you felt like you're the best at what you do, but your external circumstances don't quite match that feeling?02:05 Looking at your revenue in your reach but you feel something is not aligned?02:15 Kinsey is putting on a 3-day virtual workshop. It's really more of an immersion, and it's going to be called “Queen.” 02:25 It is designed to help you become the category leader that you already are. But also to help you see how to match your external circumstances to that feeling.04:00 This is for you and this is free! That is just so awesome!04:35 We know that we want big, but we can not gain that clarity right away. 05:06 Rising to the top by just doing what you know how to do best and making sure that everybody knows that. 05:19 It's not about living paycheck to paycheck, but experiencing that financial freedom. 05:26 So over the course of three days, we're gonna go high, and we're gonna go low. 05:39 What it requires of you to become number one has nothing to do with years of experience, how many credentials or certifications you have, or how many testimonials you have.06:08 We're going to talk about really unleashing your untapped expertise. 06:58 And then we're gonna talk about your category of one message. The message is the center of everything. 07:20 People will want to pay you whatever you charge for the thing that you have.07:32 You create that category and you have no competitors. You feel so in alignment with what you do.07:43 Here's what's so cool, we're doing a bonus day. We're doing a fourth day where you submit your exercises that we do over the course of the three days. 08:25 Kinsey is going to walk you through that massive clarity, and that massive competence to really come to market with something that fires you up08:53 So the link is in the show notes. Go check it out. We start on January 31. 09:06 You do not want to miss this. We are just capping it at 50. 09:22 It really is meant to be an intimate workshop where Kinsey will be hand-holding you through that experience and getting to know you. 09:39 Get ready. This is the best way to really move into this year in a full alignment, and full brilliance, and really start to see your results About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that's 100% in alignment with SELF is one of the most important things that we can do as women — because there's an inner...

When we do our weekly shopping at the grocery store, finding products is relatively easy because of the way food items are grouped throughout the aisles. That's the starting point for understanding category design in any business setting.The authors of Play Bigger did not invent category design, but these gifted marketers gave this term and its underlying disciplines a name by studying more than five thousand businesses.In this conversation, co-author Al Ramadan explains what category design along with some of the book's biggest ideas: the 6-10 rule, points of view, and different vs. better.You'll also hear why Mark believes this book can be a replacement for strategic planning and why he loves chapter 10 of Play Bigger.

Do you blend into the noise within your niche market or do you stand out like purple cow? To be truly remarkable, you must use this unprecedented time to create a market disruption that separates you from the noise.  “Come out from among them …..AND BE SEPARATE!”  2 COR. 6:17 In this episode, you'll discover: How to create a truly revolutionary brand How KLEENEX owns the market of tissues and you can own your market too Why now is the time to think outside of the box and be remarkable How to connect emotionally and spiritually with your customer so that your brand evokes trust and value   Listen on your favorite platform or go to StaciWallace.com/Podcast Make sure you hit subscribe and leave a review about this episode if it helped you in any way! Get your FREE ticket to the next online ULTIMATE LIFE & BUSINESS RESET Mastery Course at FBFchallenge.com For more business tips and strategies… Join the Fueled by Fire Community on FB:  https://Facebook.com/groups/FueledbyFireCommunity Website: https://staciwallace.com Facebook, Instagram, LinkedIn: @StaciWallace  FBF Mastery Program:  https://FBFmastery.com EMwomen:  https://EMwomen.com FBF Mastermind:  https://FBFmastery.com/Mastermind  

You finish your exit, you get financial security, you hang up the boots and go on a vacation. With each company you're on a treadmill, no - you're on a conveyor belt, for another 7-10 years. What if you have already exited two businesses, will you do it again?If you have to do it again, what'll be the motivation behind it?From being a pioneer in the ‘on-prem to cloud journey' with his first startup Host Analytics, and a category creator of Customer Success Platform with Gainsight, Sreedhar is now on to a category disruption play in his 3rd start up GTM Buddy.Gainsight was the world's very first company to have launched as a customer success platform, when customer success as a function didn't exist.  Why did they proceed building it when there was no buyer in place? Today as you know even a 10 member startup will have someone looking after customer success. That was not the case when they started. Gain more insights on category creation, category disruption, a serial entrepreneur's perspective on building a world class team of experts and how to look at industries for insights that you may otherwise miss and more wisdom in this episode.Here's more on what's in store for youHow much investment is required if you're venturing into category creation?How to build a 100M ARR company, Gainsight style?How to sell to the leading SaaS businesses in the world, predominantly in the Bay area.Scaling too fast, too soon can be counterproductive, why?How do you decide on the right pricing, that you don't sell at $4k price point to a customer when they could actually be paying a few $100k conservatively?3 years into building the business, their ARR is under a million -  What're the 2 factors which kept them going?Insights on product led category creation. Which are good examples of companies which have done cost-effective product led category creation?How to go about investing in a world class team of expertsWhat're the nuances to look for when you build a sales team who can sell $1M+ compared to selling $100k+How to analyze an industry  - from a serial entrepreneur's perspective?Imagine your product pricing is $19 per user presently, when you launched it years back it was $3. How will you migrate the old customers to the higher price band?Early stage ACV movement from $12k price point to now $300-400kTune in, Happy Gaining more Insights!

We have the great pleasure of speaking to Joe Calloway today! Joe is a multi-faceted character who has had a remarkable career as a speaker! Since retiring from the speaking industry, he has involved himself in many different ventures.  Whenever Joe speaks, there is always something to learn! In this episode, he tells his fascinating story and shares some valuable nuggets from his vast experience. He talks about preparing for keynotes, his way of selling, and entrepreneurship. He also explains how he motivates himself to keep going when times get tough, discusses what he has learned from his involvement in the wholesale Kentucky bourbon business, and talks about the happy process of figuring out life after retiring. We hope you learn something new today and enjoy listening to our captivating conversation with Joe Calloway! Joe Calloway's bio: Joe Calloway is an investor and entrepreneur who lives in Nashville, Tennessee, with his wife Annette. They have two daughters, Cate and Jessica. A former business consultant and speaker, Joe worked with companies ranging from Coca-Cola and Verizon to Delta Air Lines and American Express. Joe also worked as an advisor with small to mid-sized businesses, as well as professional services groups, non-profits, and government organizations. Joe has presented workshops at leadership events in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico, and throughout the Caribbean. He is a member of the Speakers Hall of Fame. Joe is a Principal in The Disruption Lab and has served as Executive In Residence at Belmont University's Center For Entrepreneurship. He is a partner in Barrel Stock Trading Company, a company in the wholesale Kentucky bourbon business. Joe is the author of eight published business books, including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly, and many others. His other books include Be The Best At What Matters Most, Magnetic: The Art Of Attracting Business, Keep It Simple, and his latest book, The Leadership Mindset. Joe is an investor in and active advisor to two successful start-up companies, Gilson Boards, a snowboard and ski manufacturer, and EVAmore, an online event and booking company. He is a partner in several real estate developments throughout the mid-South. Joe Calloway's story Joe started his career traveling from city to city as a subcontractor, doing full-day pre-packaged training program workshops geared mostly for business managers. After that, he started doing workshops of his own. That later evolved into keynote speaking, which Joe continued doing for more than thirty years. Changing his content regularly Joe has a low threshold for boredom, so he found it fun to regularly change his topics and content because that kept his interest level high.  Many irons in the fire Joe has “been there and done that”, and he wanted to do something new. So, three years ago, he went from doing keynotes to doing about a year of small group workshops with senior leadership teams for mid-sized companies. He also did some executive coaching and real estate projects, and got involved in the manufacture of snowboards and skis and the wholesale Kentucky bourbon business.  Preparing for keynotes When preparing for a keynote, Joe always personalized what he would say. He had a lot of material which he put together differently each time he spoke. Selling Many speakers spend most of their time marketing and selling. Joe did not do that because bureaus were his pipeline, and they did the selling. Joe knew that if he did a good job, then word of mouth, referrals, and repeats would take care of the selling. So, he kept working on his upcoming speeches to make them as good as possible. Quitting Over time, doing speeches became less and less exciting for Joe. Eventually, he did not want to do them at all, so he emailed every bureau that represented him, saying that he would no longer be doing keynotes and asking them to remove him from their websites. Conversational presentations Over time, Joe developed a preference for doing more conversational presentations. Entrepreneurship Joe points out that entrepreneurship is not for everyone, and the journey of most entrepreneurs is a hard one.  The trap entrepreneurs can fall into People can fall into a trap when they get an idea and fall in love with it. When they put their idea out into the marketplace, they may discover it is not marketable.  Helping college seniors Several years ago, Joe was the entrepreneur in residence for Belmont University's Center for Entrepreneurship. He helped college seniors who were starting companies navigate their way. Gathering information The early stages of entrepreneurship are about gathering information and getting your business off the ground.  Clarity As an entrepreneur, you need to be clear about what you want and love to do. The beauty of entrepreneurship is that you can run your business in any way you want to.  Things could go wrong When Joe gets a good idea, he thinks about all the reasons why it might not work. He also considers that there will be downturns in the economy and understands that other problems could arise.  Motivation to keep going A long time ago, Joe learned that when something goes wrong, it is probably normal- even if it is awful. Knowing that, and adopting a constructive approach to any situation, helps him get through tough times. He has also developed a network of other speakers over the years who support one another when times are hard. Bourbon Getting involved in the wholesale Kentucky bourbon business has been a catalyst for Joe to learn a whole lot more about the fascinating bourbon industry! Retirement Since retiring, Joe has been trying to figure out how to live without the day-to-day engagement he is used to having with his various businesses.  Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Joe Calloway On LinkedIn  Books mentioned: Buy Then Build by Walker Deibel  

Conviction marketing has been our theme for 2020 here at the Unstoppable Entrepreneur.⁠ Your convictions make you unique.⁠ Your convictions will catapult you to a category of one in your market. ⁠ The extra mile is never crowded. ⁠ In today’s podcast episode I let you in on the 5 essential steps to catapult your business to a category of one. There is a key difference between conviction marketing and how-to marketing. You need to illuminate your beliefs and create a compelling vision for your customers. You are a unique person. Use your unique beliefs to set yourself apart from the crowd and step into the role of trusted advisor.  Want to connect with me? Come hang out with me at: Join the Tribe of Unstoppables: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagram: https://www.instagram.com/kellyroachofficial/

On this episode of the Massimo Show, Rod sits down with Joe Calloway Joe Calloway helps leaders, owners, and entrepreneurs make great companies even better. He helps organizations focus on what is truly important, inspires new thinking about challenges and opportunities, and motivates people to immediate action. Joe is the Executive In Residence at Belmont University's Center For Entrepreneurship. He is a business author, consultant and speaker whose client list reads like an international Who's Who in business, ranging from Coca Cola and Verizon to Cadillac and American Express. Joe also works with small to mid-sized business groups including franchisees, medical practices, law firms, and a range of professional services groups. Joe is the author of Be the Best at What Matters Most and five other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly, and many others. His newest book is Magnetic: The Art of Attracting Business. Joe's business experience includes having owned a restaurant in Nashville, and he is currently serving as Advisor on Business Development with Gilson Boards, a snowboard design and manufacturing company based in Pennsylvania.  Joe grew up in a rural community in Tennessee where he focused mainly on his passion for rock and roll bands such as Rolling Stones, The Who, Doors, and the Beatles.  He started off as a drummer and eventually became the frontman!  Joe also had a passion for all things political and after college, he worked in the House of Representatives representing the state of Tennessee.  Eventually, Joe changed directions because he was becoming tired of the political scene.   From there he went to work with his Brother in law in Real Estate taking a big leap and leaving his home town to move to Washington State.  He became the General Manager of his brother in law's company where there were about 10 agents.    “My job was to help the agents become more successful.  I was paid based on the company revenue.  I got intrigued by coming up with ideas to help the agents become better at what they do.  That is when I left the Real Estate business to go off on my own to seminars and workshops for some real estate companies, banks, all different areas from time management and sales programs.  That evolved into people asking for me to do a speech at a trade association and that grew to speak at big conventions being the keynote speaker.”  Joe's roles continued to evolve over the years from customer service, to building your brand with your people, to eventually transitioning into leadership speaking engagements working with smaller groups.  Joe and Rod discuss what it takes to be a successful leader. Joe remarks that:  “There are a lot of things, but there is no set answer.  What comes to mind is Clarity. No one wonders what is going on.  It is clear.  This who we are, this is what we value, here is what is important.  Here is the way we treat people.  And clarity on where we are going.  Our vision for the organization and how to get there.”   Joe and Rod close out the show with Five Factors in Five Minutes where they cover Prospecting, Marketing, Productivity, CRMs, and how Joe is handling his team during COVID.

We’re glad to have with us today Joe Calloway, an expert on business leadership whose client list reads like an international Who's Who in business, ranging from Coca Cola and Delta Air Lines to Cadillac and American Express. Joe also works with small to mid-sized companies, including franchisees, medical practices, and a range of professional services groups.   Joe is the author of Be the Best at What Matters Most and six other ground-breaking business books, including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. His newest book is The Leadership Mindset.   Today, Joe and I talk about his transition from being a keynote speaker to becoming a top business consultant. Tune in with us as Joe also shares his fascinating insights that can enlighten anyone in the business world!   Episode Highlights:   ●       How Joe Took a Turn on His Career Path [3:28] ●       What You Can Do to Stand Out in the Marketplace You’re In [10:53] ●       Joe Shares His 3 Customer Rules [13:27] ●       Useful Tips from Joe’s 3 Core Concepts  [21:13] ●       Top Daily Goals Joe Strives For [29:25] ●       Book Recommendations [33:22]   AND MUCH MORE!   Resources Mentioned In This Episode: ●       If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent. ●       Learn more about Joe and what he can do at your leadership meeting or strategic planning retreat through his website joecalloway.com. The site also features his life’s literary works! ●       Connect with Joe: o   Facebook o   Twitter o   YouTube o   LinkedIn o   Email   ●       Book Recommendations: o   This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin o   Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne   Quotes:   “I’m not a big fan of buzzers and bells to differentiate, anything that comes close to a gimmick, because those wear off.” “I don’t know what I’m selling until I know what they’re buying.” “If you can learn the difference between a distraction and an opportunity, that’s a big deal.” “If I’m doing the exact same thing today that I was doing a year ago, then I am, to a certain extent, irrelevant because everything changes all the time. I have to try and stay one step ahead of that.” “For me, a startup business, as much as anything else, is an information-gathering process.” “This is such a cliché, but it’s true now more than ever, you gotta be flexible, you gotta be willing to change.” “Information and ideas are everywhere, and if you’re not proactively going after them, then shame on you. It’s gonna hurt your business; it’s gonna hurt your career.”   Ways to Subscribe to The Top One Percent:   Apple Podcast Stitcher PlayerFM Podtail

In this episode, Stacy sits down with Mark Donnigan who is the Vice President of Marketing at Beamr, a company that leads in global, video software technology. The two discuss the importance of category design in B2B marketing, as well as how certain marketing approaches and strategies can help bring in sales and fight competition.

Jason Hartman talks with Joe Calloway, author of Becoming a Category of One, as well as Be the Best at What Matters Most, about how you can avoid becoming commoditized as a business (and why you absolutely don't want that to happen to you). There are things you can learn from commoditized businesses, and one thing in particular you absolutely need to copy from Amazon, Google and Apple. Key Takeaways: [2:07] Why you don't want to become a commodity as a business [6:10] Your customers are the only vote that matters, so no matter what you think of your product/price/etc, it all comes down to what they think [7:59] One thing you need to copy from Amazon, Google and Apple [12:04] Most people are not spending enough time on their #1 thing [15:14] People crave simplicity, so deliver it and you'll succeed immensely Website: www.JoeCalloway.com

Unclutter Your Mind to Uncomplicate Your Life by Joe Calloway Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network "I'm making this way more complicated than it needs to be." Do you ever have that thought? We all do. We live in a world that becomes more complex everyday, and cluttered processes and complications are the enemies of control in your life and your business. But with simplification and focus as your pillars, Keep It Simple teaches you how to take charge of your goals and your life. By gaining clarity on what is truly most important, you can streamline your life, reduce stress, and achieve the personal and business results that you desire. With over 30 years of experience as a consultant and coach to top performing businesses and individuals, Joe Calloway is an expert in how to focus and simplify. Simplicity is a choice that creates positive growth and change in your work, home, and day to day life. When you make things simple, you can move mountains. Joe Calloway helps great companies get even better. His workshops and interactive keynote presentations help develop leaders, create more effective teams, and improve performance for successful businesses who know that they can, and should, be doing more with the people and resources that they already have. Joe's client list reads like an international Who's Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express. Joe also works extensively with small to mid-sized businesses, franchisees, and a range of professional services organizations. Joe is Executive In Residence at Belmont University's Center For Entrepreneurship, which has been named as a national Top 25 Undergraduate Entrepreneurship Program by the Princeton Review (for five consecutive years). The program was featured by Fortune magazine as one of five schools to consider when studying entrepreneurship. Author of seven books on business performance, including Becoming A Category of One, Be The Best At What Matters Most, Magnetic: The Art Of Attracting Business, and the soon to be released Keep It Simple. Consultant and advisor to business leaders, owners, and entrepreneurs. Real estate investor/developer in projects throughout the mid-south. Investor in and advisor to start-up companies which presently include Gilson Boards and EVAmore.co. Joe has presented at business conferences and events in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean. Although Joe has been inducted into the Speakers Hall of Fame, he doesn't do traditional “speeches.” Instead, Joe actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking. The Game Changer is featured on C-Suite Network.

Joe Calloway helps great companies leaders and companies get even better. His workshops and interactive keynote presentations help develop leaders, create more effective teams, and improve performance for successful businesses who know that they can, and should, be doing more with the people and resources that they already have. Joe’s client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express. Joe also works extensively with small to mid-sized businesses, franchisees, and a range of professional services organizations. Joe is the author of seven books on business performance, including Becoming A Category of One, Be The Best At What Matters Most, Magnetic: The Art Of Attracting Business, Keep it Simple: Unclutter your Mind. Uncomplicate your Life, and his latest book The Leadership Mindset: How Today's Successful Business Leaders Think.

On this episode of Top Advisor Marketing, Matt Halloran welcomes Joe Calloway to discuss one of his many books, Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison. Joe helps leaders focus on what is truly important, inspires new thinking about effective leadership, and motivates them to immediate action. As many businesses today follow a cookie-cutter plan, to become a Category of One you must discover how to decommonditize your business and stand out from the crowd.  Are you providing a specialized service to your clients? Are you relevant? Do you provide value and consistency of performance? Listen in and learn tips from Joe and Matt to setting yourself apart from your competitors and turn your business into a market leader. LINKS: Joe Calloway LinkedIn | Becoming a Category of One |

The verb "Googling" something didn't exist 15 years ago, now most American's probably say it at least 3 times per day. Google has become a category king in the search index business. In the physio world we want to become the category king in whatever our niche is. Yours maybe the active community or active moms, but whatever it is you need to specify a category that you are going to dominate. On this episode I talk about the importance becoming a category king and provide some ways to figure out what category you should be in.

At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: strategies to compete head to head with big brands and become the recognized and trusted category leader  This episode's FREE downloadable guide The great equalizer between small and large brands.  Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: What is Category Management and Why It's So Important What retailers really want - actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leader returns a high ROI, grows sales, and builds shopper loyalty. Welcome. I'm in the process of redesigning my Resources page on my website to provide you with downloadable guides to help you get past many of the bottlenecks that many of you are facing. I'm also adding a lot of valuable resources and tools that I personally trust and endorse, a calendar of industry events, my tip of the week that I include in my weekly newsletter, along with a place where you can subscribe to it, my weekly articles, my newest podcast with industry CEO’s and Founders and so much more. Today's story is about a brand that leverages all the strategies, tips, and techniques that I talk about on this podcast, in my content, in my courses, and on stage. These are the strategies that can help differentiate you on shelf, to help you become a category leader, to help you as a brand become a lot more than just a box on a retailer's shelf. This is how you stand out. This is how you differentiate yourself from other brands in the category. This is where you become a value added resource to the retailer. By doing this, by taking advantage of these strategies, not only do you compete at a much higher level, but more importantly, when you become a value added resource, retailers start to reach out to you for help for incremental merchandising and promotional opportunities. Put another way when you can help the retailer get what they want, more sales, more foot traffic in their stores, then they're going to help you get what you want. This episode today is about those strategies that help you get your product on more retailers' shelves and into the hands of more shoppers. Here's Russ Forester of Hain Celestial Download the show notes:  brandsecretsandstrategies.com/session88

Joe Calloway helps great companies get even better. His workshops and interactive keynote presentations help develop leaders, create more effective teams, and improve performance for successful businesses who know that they can, and should, be doing more with the people and resources that they already have. Joe’s client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express. Joe also works extensively with small to mid-sized businesses, franchisees, and a range of professional services organizations. Joe is the author of seven books on business performance, including Becoming A Category of One, Be The Best At What Matters Most, Magnetic: The Art Of Attracting Business and his latest book, Keep it Simple: Unclutter your Mind. Uncomplicate your Life.

Joe Calloway helps great companies get even better. His workshops and interactive keynote presentations help develop leaders, create more effective teams, and improve performance for successful businesses who know that they can, and should, be doing more with the people and resources that they already have.Joe’s client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express. Joe also works extensively with small to mid-sized businesses, franchisees, and a range of professional services organizations.And he’s the author of seven books on business performance, including Becoming A Category of One, Be The Best At What Matters Most, Magnetic: The Art Of Attracting Business, and his latest book, Keep It Simple.To me, Joe is a dear friend and one of my most trusted mentors. Today we’re talking about his latest crusade to help you become a better leader and take your business to the next level…Disruption!Learn more about Joe at JoeCalloway.com…And find the Disruption Lab at DisruptionLab.com!

Joe Calloway helps great companies get even better. His workshops and interactive keynote presentations help develop leaders, create more effective teams, and improve performance for successful businesses who know that they can, and should, be doing more with the people and resources that they already have.Joe’s client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express. Joe also works extensively with small to mid-sized businesses, franchisees, and a range of professional services organizations.And he’s the author of seven books on business performance, including Becoming A Category of One, Be The Best At What Matters Most, Magnetic: The Art Of Attracting Business, and his latest book, Keep It Simple.To me, Joe is a dear friend and one of my most trusted mentors. Today we’re talking about his latest crusade to help you become a better leader and take your business to the next level…Disruption!Learn more about Joe at JoeCalloway.com…And find the Disruption Lab at DisruptionLab.com!

Ever wonder what a pirate, a dreamer, and an innovator all have in common? Successful entrepreneur CEO, CFO, coach, author, and all around badass, Christopher Lochhead knows the answer and is sharing valuable information on how to achieve the highest level of success possible. This week, As Matty A. interviews Christopher Lochhead, listeners will delve into the new management discipline of “category design” and learn how to dominate as a market leader in any realm they desire. I hope you're all ready to discover how to become legendary.   Show Notes

Joe Calloway was in his early twenties when two roads diverged in front of him: working for the President of the United States or leaving politics altogether, moving to the Pacific Northwest to help his brother-in-law start a real estate company. Today he is a leading performance expert with a client list that reads like a Who's Who in business. He is the Executive in Residence for Belmont University’s Center for Entrepreneurship, and is the author of six critically acclaimed books on business success, including “Becoming A Category of One.” He is an investor and advisor to a range of start-ups.

Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action. Joe is a business author, consultant and speaker and his client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express. Joe also works extensively with small to mid-sized business groups including franchisees, medical practices, law firms, and a range of professional services groups. About Joe… Executive In Residence at Belmont University’s Center For Entrepreneurship, which has been named as a national Top 25 Undergraduate Entrepreneurship Program by the Princeton Review (for five consecutive years).  The program was featured by Fortune magazine as one of five schools to consider when studying entrepreneurship. Author of six books on business performance, including Becoming A Category of One, Be The Best At What Matters Most, and his most recent book, Magnetic: The Art Of Attracting Business. Director of Business Development for Gilson Boards, a design and manufacturing company that produces artisan snowboards. Joe has presented at business conferences and events in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean. Although Joe has been inducted into the Speakers Hall of Fame, he doesn’t do traditional “speeches.” Instead, Joe actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking. In this Interview: We talk about creativity and what it takes to feed your creative self. How do you use creativity to create value for your consumer.  Being in business by it's very nature is a creative endeavor. Diversity of information is critical.  It is often the intersection of disparate subjects that create great new ideas. Techniques to overcome procrastination or what Stephen Pressfield called "Resistance" We discuss the importance of creating corporate culture The importance of simplification.  How to get your message down to a simple, easy to follow statement. How to make emotional connections with your prospects and customers   External Resources Magnetic: The Art of Attracting Business AC/DC Beegees Mashup       

Bestselling author, internationally recognized as one of the top speakers in the world Joe Calloway is our guest on this episode of @TheDovBaron's Full Monty #Leadership and Loyalty Show. Joe Calloway is the author of Be the Best at What Matters Most and five other ground-breaking business books including Becoming A Category of One: which received rave reviews from The New York Times, and many others. His newest book is Magnetic: The Art of Attracting Business. On this show he will share how to access the only app you'll ever need to truly grow your business. Find out more at: http://JoeCalloway.com See acast.com/privacy for privacy and opt-out information.

Episode 48 - Joe Calloway discusses his book Magnetic: The Art of Attracting Business and strategies to create a never-ending flow of new customers to your business. Joe is an executive in Residence at Belmont University’s Center For Entrepreneurship and the author the best-selling books Becoming A Category of One and Be The Best At What Matters Most. Stay tuned after the interview for five action items to take advantage of the ideas in this interview, and hear bonus comments from Joe. Host, Kevin Craine   @Everyday_MBA

Joe Calloway helps business leaders, entrepreneurs, and owners improve performance and grow their businesses. He helps organizations focus on what is truly important, inspires new thinking about challenges and opportunities, and motivates people to immediate action. Joe has been a business author, consultant and speaker for 30 years and his client list reads like an international Who’s Who in business, ranging from companies like Coca Cola and IBM to Cadillac and American Express. Joe is the author of “Be the Best at What Matters Most” and five other ground-breaking business books including “Becoming A Category of One” and his newest book “Magnetic: The Art of Attracting Business”. Secret – timesaving technique Joe is very intentional about staying focused – you can't just give focus lip service. ONWARD! Daily habit that contributes to success Get up early – Joe gets up no later than 5 AM every day. Could have ruined your business – but now – an invaluable learning experience Joe's consulting business evaporated after the 2008 recession – and Joe tells the whole story here. Most critical skill you think business owners need to master to be successful "Listen and understand what the market is saying." Most influential lesson learned from a mentor "Successful people say yes a lot. Extremely successful people say no to almost everything."   Final Round – “Breaking Down the Recipe for Success”  What systems would you go back and put into place sooner? I would have had a system for filtering the kind of business and clients we take on. What one strategy or “recipe” would compound into big wins for business owners? Respond immediately to customers, potential customers, partners, and those people that are essential to your business – this is the most overlooked competitive advantage out there. How to exceed expectations and add the most value? An individual would stay relevant to your business. What strategy would you recommend new business owners focus on to best ensure success? Get as clear as you can on the value of your product or service – who's going to buy it? Make it really easy for people to do business with you When in doubt – take action How best to connect with Joe: http://joecalloway.com/   You can also find us here: ------ OnwardNation.com ------

What does it mean to become a “Category of One”? How can we so differentiate ourselves from our competition that we stand out from the crowd? On this episode we recap episodes 261-264 and highlight what Joe Calloway talked about from his book, “Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison.”

Joe Calloway is a consultant, speaker, and author who helps successful businesses improve performance and grow. Joe is the author of the books Be The Best At What Matters Most and Becoming A Category of One.

Do you break the Law of Reciprocity? Do you 'give' expecting to 'get'? Are your intentions in line with the recipient? Do you know what the gift will mean to the receiver? Many times people don't. Listen as Dov Baron shares how to build loyalty, not break it down. “Looking through the bookstore shelves and listening to all of the business gurus out there, we read and hear about a lot of trends in leadership. The only problem is that true leadership doesn’t follow trends. True leadership is grounded in authenticity, which is at the core of Dov Baron’s Full Monty Leadership. Whatever your business,I strongly recommend that you take full advantage of the real world wisdom in Full Monty Leadership.“ Joe Calloway – author – Becoming A Category of One - See more at: http://fmloyalty.com/ See acast.com/privacy for privacy and opt-out information.

When you hear the names Google, Apple, and Ferrari, a clear picture comes to mind. Each brand is solid, consistent, and captivating. While you are not a search engine, electronic device, or a sports car, your messaging can make or break your career. In this CareerCast, Joe Calloway author of Be the Best at What Matters Most and four other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, will shares his knowledge, insights and perspective on creating a great personal brand. His wisdom comes from 30 years of working around the globe with companies like Coca Cola and IBM to Saks Fifth Avenue and American Express.

Joe Calloway is a performance coach and advisor who helps great companies get even better.  He helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action.  Joe has been a business author, coach, and speaker for 30 years and his client list reads like an international Who's Who in business, ranging from companies like Coca Cola and IBM to Saks Fifth Avenue and American Express. Joe is the author of the new book Be the Best at What Matters Most and four other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. Joe's other books include:Indispensable: How To Become The Company That Your Customers Can't Live WithoutWork Like You're Showing Off! The Joy, Jazz, And Kick of Being Better Tomorrow Than You Were Today Never By Chance: Aligning People And Strategy Through Intentional Leadership Joe is a popular speaker for business meetings and events, and he also works with clients to help them achieve specific results and improvements in exclusive 90 day advisory programs. Joe loves to work with great organizations that want to be even better. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com