Marketing Like a Mother

This episode is a bit of a love letter to the mom entrepreneurs out there... I'm answering real questions from real women who are dealing with exhaustion, unfinished projects, analysis paralysis, content dread, and offers that no one's buying (yet).Whether you're operating on fumes, surrounded by half-started launches, or silently begging for permission to go slow without falling behind—this one's for you.---Listener Questions Answered in This Episode:“I technically have time to work, but I feel like I'm too tired to even think straight. How am I supposed to grow a business like this?”→ Let's talk about how to redefine progress and what to focus on when your energy is running on fumes.“I keep starting things and not finishing them. Courses, offers, launches… how do I break the cycle?”→ A permission slip, a productivity trick, and the ChatGPT prompt I swear by.“How do I know what to focus on when everything feels important?”→ Meet the Clarity Triangle and a framework that helps you quiet the noise.“I want to email my list every week, but I never know what to say. I've tried ChatGPT and it just sounds cringey.”→ How to make AI sound like you, without a single “rockstar” or “chef's kiss” thrown in.“I have an offer that nobody is buying. How do I figure out if it's the offer, the messaging, or just bad timing?”→ A three-part diagnostic to help you troubleshoot without spiraling.---Additional ResourcesBook a Strategy Session with me and I'll help you figure out your next steps to hit your goalsWant to submit a question for a future episode? Email me your Q at olivia@thebluebellgroup.comBrowse more support at thebluebellgroup.com

Alright, I know AI can feel like a tech bro buzzword—or something that sounds cool but also kinda makes you want to nap. In this episode, I'm breaking it down in real terms: no jargon, no pressure, just 10 simple ways you can use ChatGPT to get more done without losing your voice, your mind, or your entire afternoon to a blinking cursor.Whether you've barely opened ChatGPT or you've already got two dozen chats going, these are strategies that meet you where you are—especially if “where you are” looks like messy buns, laundry piles, and exactly 42 open browser tabs.10 Beginner-Friendly Ways to Use ChatGPT in Your Business:Train ChatGPT to sound like you→ So your content stops sounding like a sales robot who says “rockstar” too much.Turn voice notes into actual content→ Because your best ideas come during bike rides and laundry, not while staring at a blank Google Doc.Write “choose your own adventure” email funnels→ Segment your audience without rewriting the same email 47 times.Create a realistic weekly schedule→ Not Pinterest-perfect. Your real life, your real energy, your real non-negotiables.Write yourself a pep talk→ When the spiral starts, let AI remind you that you're not behind—you're just building something big.Plan 52 weeks of content ideas→ So you never have to scramble for what to post five minutes before school pickup.Surprise & delight your clients→ Brainstorm thoughtful gifts or bonuses without spending hours scrolling Etsy.Map out a workshop in minutes→ Includes title, outline, talking points, and a gentle nudge toward your offer.Create a “Do It Later” bank→ Store all your shiny ideas somewhere safe (instead of launching 5 things at once).Get journaling prompts that actually help→ For those days when mindset blocks feel heavier than your toddler during a tantrum.Grab the Free PDFWant all 10 use cases (plus bonus prompts!) in a handy guide?

So many of us have heard that dreaded advice: “You can't make money doing that.” Whether you're painting, crocheting, or organizing shelves like it's your Olympic sport, your creativity is a gift—and yes, it can pay the bills.In this conversation with creative business coach and fine art photographer Stacey Natal, we get into what's really holding artists, makers, and multi-passionates back from building the business of their dreams.(Spoiler: it's not a lack of Canva tutorials.)---A few juicy things we cover in this episode:The sneaky way perfectionism keeps you stuck Why journaling might just be your new business coachA Clubhouse horror story that turned into a breakthrough (yes, really)What to do when you're scared to post (but want to make money)How mindset actually makes marketing workWhether you're knee-deep in your second Etsy relaunch or still whispering “maybe I could sell this…”—this one's for you.---LINKS FROM THE EPISODE:Stacey's Website: staceynatal.comInstagram: @staceynatalFreebie: Elevate Your Mindset: Journaling Prompts---Additional ResourcesBook a Strategy Session with me to get clarity on your next right stepSubmit a question for a future episode: email me at olivia@thebluebellgroup.comBrowse more support at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If your brain is foggy, your to-do list is mildly passive-aggressive, and you're just trying to finish a thought before someone asks for a snack—this episode is for you. I'm answering four real questions from moms who are in the thick of it. We're talking about focus, posting after a long break, content creation when your energy is on empty, and whether it's even worth trying when full-time hours aren't an option.There's no pressure-y pep talk here—just honest strategies for making progress when you're tired, human, and still wildly capable.---Questions Answered in This Episode:“I get just one hour a day to work. What should I focus on?”→ I share exactly how to protect that precious time and use it without spinning your wheels.“What should I post if I haven't shown up in weeks and I feel awkward now?”→ Let's skip the guilt and talk about how to re-enter the chat like a real human (not an algorithm-chasing machine).“How do I create content when I can barely think past what's for dinner?”→ I walk you through my low-effort, low-energy approach to staying visible without forcing it.“Is it even worth it to keep trying if I can't commit full time?”→ Short answer: Yes. Longer answer: Also yes—but let's talk about how to make it work in a way that feels doable.---Links & ResourcesBook a Strategy Session with me to get clarity on your next right stepSubmit a question for a future episode: email me at olivia@thebluebellgroup.comBrowse more support at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week I'm answering a question that I think a lot of us have quietly asked ourselves—especially when we're standing on the edge of something new and a little scary.“How do I move forward when I'm scared I'm going to screw it all up, and it won't work?”—Kelsey, Charlotte NCIn this episode, I'm talking about how fear shows up (usually sounding super logical), how to gently challenge it, and one surprisingly simple question (courtesy of my 5yo...) that helps me get unstuck when my brain starts catastrophizing everything.If fear's been holding you back lately—or you're just tired of second-guessing every move—this conversation might give you a new way to think about things.A few things I cover:Why “being realistic” is sometimes just fear in disguiseHow I use the phrase “How do you know?” to break the fear spiralWhat to do when your brain only wants to offer worst-case scenariosA journaling prompt that helps separate truth from mental staticWhy some doubts stick around even when you've done the work—and how to handle themResources & LinksWant to submit a question for a future episode? Email me at olivia@thebluebellgroup.comLearn more at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

You built your business for flexibility, freedom, and maybe a little extra Target money… but now it's just feeling like a never-ending to-do list with a logo. In this audience Q&A episode of Marketing Like a Mother, Olivia Radcliffe shares real answers to real questions from moms who are juggling growing a business with real life—complete with exhaustion, second-guessing, and that nagging feeling that this whole thing is getting heavy.She unpacks what's really going on when you're burned out, when you're losing passion for the work you used to love, and when “enough” feels like an impossible target. If you've ever said, “This isn't working,” while staring blankly at your laptop at 10:37 PM… this one's for you.----Questions Answered in This Episode:"I've been in business for a few years, but I feel like I'm working nonstop and not making enough to justify the stress. What am I doing wrong?""How do you handle feeling like you're always behind—in business, parenting, and life?""What do you do when you're losing passion for your business but can't afford to walk away?""What's your favorite way to reset when you're overwhelmed?"----Links & Resources from the EpisodeGot a Q for Olivia? Email: olivia@thebluebellgroup.comWebsite: www.thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

You've got a million business ideas, five hours a week, and a deep craving for both creative freedom and a solid nap...

If you've ever made a business decision you immediately regretted (hi, it's me

Alright, let's talk about something we don't talk about enough: what happens when your business starts to feel like a job you can't quit.

If you've ever frozen at the thought of showing up online, opened an email and immediately felt dread, or snapped at your kid over something tiny—this episode is for you. Olivia sits down with success & money psychologist Farhana Goga to dig into the science and soul of why we respond the way we do—and how we can change it.Farhana explains what neural activation really is, how it ties into subconscious programming, and why we're not actually wired to “step outside our comfort zone”—we're meant to expand it. This is one of those conversations that just might shift everything!Key Takeaways (aka “You're gonna want to hear this one” moments):* If “just be consistent” sends your nervous system into panic mode, here's what's really going on.* You might be sabotaging your next big opportunity—not because you're not capable, but because your brain thinks it's unsafe.* Farhana shares how a client went from paralyzed by fear… to delivering a TEDx talk like a boss.* Visualization isn't fluff—it's science. (And Farhana breaks down exactly why it works.)* Why your old beliefs about money, visibility, or worth might not even be yours—and how to let them go.* If you've done all the mindset work and still feel stuck, your body might be holding on to something your brain can't logic away.* Not into visualizing? Farhana shares what to do instead—yes, even if you “can't see the apple.”* The truth about perfectionism, self-trust, and what your nervous system needs to finally feel safe enough to grow.

Alright, let's talk about the Facebook group you forgot existed.

What if growing your business didn't have to feel like burnout wrapped in glittery productivity hacks? In this episode of Marketing Like a Mother, Olivia Radcliffe sits down with psychic business strategist and energy healer Vicki Chisholm, who shares how she went from charging £10/hr as a virtual assistant to building a six-figure business helping spiritual entrepreneurs align their work with their essence. They dig into intuitive pricing, dream clients, burnout recovery, and why your offer suite might be the energetic equivalent of wearing someone else's shoes. If your business feels “meh” and you're ready for it to feel like magic, this one's for you.Key Takeaways (a.k.a. Why You'll Want to Hit Play ASAP):* You might be energetically repelling your dream clients—and not even know it.* There's a reason your offer suite feels...off. (Let's talk energetic clutter.)* The way you're pricing your offers? It might be more about your self-worth than your strategy.* Vicki explains why burnout might actually be your body waving a bright red “you're out of alignment” flag.* If you've ever felt like marketing means performing, this conversation will feel like a deep exhale.* Your intuition may already know the next right step—you just haven't been listening (yet).* Feeling meh about your biz lately? Here's what that actually means—and what to do about it.* The truth about spiritual growth and scaling a business (it's not all crystals and journaling).

What happens when you lose your house and your car... and then rebuild everything from scratch? In this raw, honest, and inspiring episode of Marketing Like a Mother, Olivia Radcliffe chats with business strategist Gina Trick about how she came back from bankruptcy to run a thriving 7-figure business—without sacrificing her mental health or pretending to be someone she's not. They talk burnout, bounce-backs, and how to finally build a business that works with your life, not against it.If you've ever felt like the business world expects you to fit into a one-size-fits-all mold, this episode will feel like a warm, slightly sassy permission slip to do it your way.Key Takeaways:* Burnout isn't just a buzzword—it can be the body's way of saying, “That's enough.”* There's no gold star for doing it all—success should feel good, not just look good.* You don't need another guru's five-step framework—you need a business that aligns with you.* Building a business from scratch doesn't require fancy software—it starts with connection and courage.* The best clients come when you stop hiding and start showing up as yourself (Geordie accent and all).

Between running a business, managing a household, and chasing after kids, who has time for real nutrition? In this episode of Marketing Like a Mother, Olivia Radcliffe chats with Melissa Brescia, certified holistic health practitioner and founder of Really Nourished, about how busy moms and entrepreneurs can make small, realistic shifts to improve their health—without adding more stress to their plate. Melissa shares her personal health journey, the science behind using food as medicine, and why “quick and easy” doesn't have to mean unhealthy. If you've ever struggled to balance your business goals with self-care, this episode is packed with tips to help you nourish your body and thrive in your business.

Running a business is challenging enough—but what happens when you add a chronic illness to the mix? In this episode of Marketing Like a Mother, Olivia Radcliffe chats with Laura Fox, business coach and founder of the Chronic Illness Mums Biz Club, about the unique challenges and strengths of moms with chronic illnesses. Laura shares her personal journey from high school teacher to entrepreneur, the mindset shifts that helped her move forward, and practical strategies for balancing business growth with unpredictable health. Whether you're managing a chronic condition yourself or simply looking for ways to create a more sustainable business, this episode is filled with inspiration, encouragement, and real talk about what it means to build a life you love—on your terms.

Think SEO is just for websites? Think again! In this episode of Marketing Like a Mother, I'm welcoming back Jules White, website and SEO consultant and founder of The Website Success Hub, to dig into SEO for podcasts—a game-changer for growing your audience without relying on social media algorithms. Jules breaks down the quick wins podcasters can implement to make their shows more discoverable on platforms like Apple Podcasts and Spotify. If you've ever wondered why some podcasts seem to explode in popularity while others struggle to get traction, this episode will give you the answers (and action steps) you need.Key Takeaways:* Podcast SEO is faster than website SEO. Unlike website search rankings, podcast SEO updates instantly—meaning you can see results much quicker.* Your podcast title & description matter more than you think. Learn how to tweak them for better visibility in search results.* Show notes aren't just filler. Properly optimized episode descriptions and transcripts can help attract new listeners.* The secret to ranking in podcast platforms? Keywords & consistency. Jules shares exactly where to place your keywords to get noticed.* Stop losing listeners to the scroll. Podcast SEO connects you with people who are actively searching for content like yours—no more fighting for attention on social media.Links from the episode:Jules' websiteJules' InstagramEpisode #146: SEO Made Simple: Drive Traffic and Boost ConversionsLoved this episode? Share it with a fellow podcaster who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

150 episodes. What?!

What if you don't have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I'm chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining. Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing. If you've ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way.Key Takeaways:* You don't have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage.* The biggest mistake introverts make in marketing? Trying to be someone they're not. Authenticity is your best strategy.* Writing copy that sells doesn't mean sounding salesy—learn how to connect with your audience in a way that feels natural.* You don't have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.* Money mindset matters—stop undercharging just because you think "nice people don't charge too much." Your work is valuable!Links From the Episode:* Nicole's website* FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page* Nicole's LinkedIn* Nicole's Instagram* Nicole's Facebook* Don't Ask Me to Be Loud: The Introverted Girl's Guide to Online Business* Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the DoubtersLoved this episode? Share it with a fellow introvert who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Ever feel like you're managing all the things—at home, at work, in life—and somehow, you're still expected to remember the dentist appointments, the permission slips, and where everyone's shoes are?

What if your past experience—no matter how unrelated it seems—could be the key to building a thriving business? In this episode of Marketing Like a Mother, I'm chatting with business coach Chrissy Mellinger about how to leverage the skills, strengths, and experiences you already have to create a business that aligns with your life. Chrissy shares how to cut through the noise, stop following “shoulds,” and build a business in a way that actually works for you. Whether you're thinking about making the leap from a 9-to-5 or looking to infuse more joy and sustainability into your business, this episode is packed with insights on blending passion with practicality.Key Takeaways:* Your past jobs and life experiences absolutely have value in your business—learn how to use them.* Not sure when to quit your job? Here's how to know when it's the right time for you.* The “shoulds” in business will keep you stuck—how to break free and trust your own instincts.* Learn how small pivots can help you refine your business without starting over.* Why entrepreneurship isn't just about money—it's about creating a life you actually want to live.Here are some ways to connect with Chrissy:* Website: www.chrissymellinger.com* FREE Make Bank Masterclass: https://chrissymellinger.com/makebankmasterclass* Facebook: https://www.facebook.com/ChrissyMellingerLLCLoved this episode? Share it with a friend who's ready to take the next step in their business journey! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Does the term "SEO" make your brain hurt? Don't worry, it's not just you!

Feeling a tad bit overwhelmed by tech and AI? You're not alone! In this episode of Marketing Like a Mother, I'm chatting with Alex Reiter, founder of The System Wizard, about how busy mom entrepreneurs can use AI and automation to reclaim their time (and sanity). Alex shares her favorite tools, practical tips for getting started without overwhelm, and creative ways to integrate AI into your workflows…while keeping the human touch. Key Takeaways:* Learn how to simplify your workflows with AI without drowning in options.* Discover Alex's favorite ways to use ChatGPT for personal and business tasks.* Hear why automation should never replace the human connection in your business.* Get tips on using Notion to track goals, manage projects, and streamline your life.* Find out why privacy and ethical AI usage should always be a priority.Ready to simplify your workflows and reclaim your time? Check out the episode now!Here are some ways to connect with Alex:* Her website: https://thesystemwizard.com/freebies* LinkedIn: https://www.linkedin.com/in/alex-reiter/* Instagram: @thesystemwizardLoved this episode? Share it with a fellow mompreneur who's ready to embrace AI without the overwhelm. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Can you really balance self-care, family, and a thriving business without burning out?

What if the key to a thriving business is ditching the “shoulds” and aligning with who you truly are? In this episode of Marketing Like a Mother, I'm chatting with Emily Armitage, business coach and human design expert, about how understanding your unique energetic blueprint can transform the way you work, plan, and succeed. Emily shares how human design helps you embrace your strengths, conquer conditioning, and create a business that aligns with your life and values. Key Takeaways:* Discover what human design is and how it can revolutionize your business strategy* Learn why aligning your business with your energy type leads to greater success and joy* Explore how your design can help you rewrite the stories holding you back* Learn why understanding your child's human design can transform your parenting* Get simple tips to start using human design in your business—even if you're a beginner!Curious about your human design? Start by pulling your free chart online and then visit Emily's website at emilyarmitage.co.uk to explore her resources and sign up for her Unique Business Freedom Formula freebie, or pop over to IG and say hi! Loved this episode? Share it with a friend who's ready to build a business that aligns with their true self. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Tired of overcomplicated goal-setting systems that fall apart by February? In this special workshop-format episode of Marketing Like a Mother, I'll walk you through my super simple (yet powerful) Top-Down Planning Method to help you create a roadmap for 2025 that's flexible, inspiring, and totally doable. Grab your planner and a cup of tea—it's time to plan the year you've been dreaming of!Key Takeaways:* Discover why starting with the big picture is the secret to a successful year* Learn how to anchor your goals to feelings that keep you inspired* Break your goals into manageable steps without overloading your schedule* Find out how to balance ambition with the chaos of everyday life* Get simple tips to stay flexible and aligned with your evolving prioritiesFeeling inspired? Send me a DM at @thebluebellgroup or hit reply and share your 2025 goals with me! And if you loved this episode, share it with a friend who's ready to plan their best year yet. Don't forget to subscribe for more tips to help you build a business and life you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What if the key to building your brand was simply being human? In this episode of Marketing Like a Mother, I'm sitting down with Rachel Eltz Downey, founder and CEO of Share Your Genius, an award-winning content production company specializing in podcast-led strategies. Rachel shares her expertise on using podcasts to deepen relationships, amplify your voice, and create content that resonates. Whether you're thinking about launching a podcast or taking yours to the next level, Rachel's advice will help you cut through the noise, design with purpose, and stay true to your unique story.Key Takeaways:* Start with Purpose: Before launching a podcast, ask yourself: What's the goal? Building relationships? Growing brand awareness? Monetization? Each requires a different strategy.* Podcasting ≠ Overnight Audience Growth: Focus on leveraging podcasts to nurture existing relationships and create evergreen content that fuels other channels.* Human Moments Build Trust: Share your quirks, flaws, and authentic self to create genuine connections—because people buy from people, not brands.* Content is a Long Game: Design your podcast with distribution in mind to maximize every episode's potential across platforms.* Experiment, Evolve, and Excel: Stay curious, keep trying new approaches, and let your podcast grow alongside you and your business.If you're ready to create a podcast (or take yours to the next level), connect with Rachel Eltz Downey on LinkedIn or explore her team's amazing work at shareyourgenius.com. Loved this episode? Share it with a friend or leave a review—we'd love to hear what resonated with you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Perfectionism, people-pleasing, and boundary burnout—sound familiar?

Running a business while raising kids can sometimes feel like juggling flaming swords, right? Christine Brown, founder of Bella Luna Family, gets it. In this episode of Marketing Like a Mother, Olivia chats with Christine about navigating the chaos of parenting, business, and life—without losing your mind (or even your sleep!). From creating schedules that actually work to managing the infamous mom guilt, Christine shares practical tips and hard-earned wisdom on how to thrive in both parenting and entrepreneurship. Plus, she dishes on why boundaries are your best friend and how to give yourself grace when things go sideways.Key Takeaways:* Embrace the Schedule: Create routines that work for your family, but stay flexible because life (and toddlers) happen.* Boundaries Save Lives: Learn to say no—to yourself and others—when it's necessary to protect your energy.* Connection Time is Key: Spending intentional, undistracted time with your kids can lead to smoother, happier days.* Know Thyself: Structure your work around your energy levels, not someone else's “ideal” routine.Ready to take back your time and sanity? Check out Christine's resources at BellaLunaFamily.com and follow her on Instagram at @BellaLunaFamily. Share this episode with another parent who could use a laugh (and a little help)! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What if the secret to looking and feeling your best isn't doing more, but actually doing less? In this episode of Marketing Like a Mother, Olivia chats with Stephanie Garcia-Malcom, a makeup artist, entrepreneur, and mom, about embracing the “less is more” philosophy in beauty, business, and life. Stephanie shares how simplifying her beauty routine and creating a sustainable skincare line (Ouli's Ointment) transformed not only her career but also her mindset. Whether you're an overwhelmed mom or a multitasking entrepreneur (or both…), this episode will inspire you to slow down, scale back, and reclaim your confidence—one step (and one eyebrow brush) at a time.Key Takeaways:Simplify to Amplify: Reduce your beauty routine to the essentials and focus on what truly works for you.Confidence is in the Basics: Sometimes all you need is a clean face, a little mascara, and a boost of self-love.Make Time for You: Even five minutes of intentional self-care can completely change how you feel about yourself.Start Small: Don't aim for perfection—start with one small habit.Sustainability Matters: Stephanie's journey with Ouli's Ointment proves that sustainable, simple products can have a big impact.Ready to simplify your beauty routine and feel more confident in less time? Connect with Stephanie on Instagram at @oulisointment or @thestephaniegm and check out her sustainable skincare products at oulis-ointment.com. Don't forget to share this episode with a fellow mompreneur who could use a confidence boost!Listeners can use code MLAM20 for 20% off their purchase at Ouli's Ointment! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What happens when a childhood dream meets a real-world problem? You get ENGin, a nonprofit connecting English speakers with Ukrainians for one-on-one conversations. In this episode of Marketing Like a Mother, Olivia chats with Katerina Manoff, founder and CEO of ENGin, about the delicate dance of balancing passion, purpose, and practicality in entrepreneurship. Katerina shares how her mission to help Ukrainian youth evolved into a thriving global nonprofit and offers wisdom on finding your niche, knowing your audience, and learning when to hold firm—or pivot. Spoiler: It's all about staying stubbornly flexible.Key Takeaways:* Passion is Just the Beginning: Pair it with skills and market needs to create something meaningful and sustainable.* Solve Real Problems: Your niche should focus on gaps that people genuinely need filled—not just what you want to offer.* Know Your Audience: Talk directly to your target users to truly understand their needs, instead of guessing.* Be Stubborn, But Not Stuck: Confidence is great, but staying open to feedback and adapting is where growth happens.* Collaboration Over Competition: There's room for everyone—refer out when needed and focus on your unique strengths.Loved this episode? Share it with a friend or leave a review! Learn more about ENGin and how you can volunteer to make a difference at enginprogram.org. Ready to connect with Katerina? Email her at katerina@enginprogram.org or on Instagram @enginprogram. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Tired of feeling like you're the only one who didn't get the mom instruction manual? In this episode of Marketing Like a Mother, Olivia and Jessica Hill, founder of The Parent Collective, talk about the power of community for moms navigating pregnancy and postpartum. Inspired by her experience abroad, Jessica's mission is to prevent mothers from feeling isolated by building a supportive community from day one. Olivia and Jessica discuss the challenges of early motherhood, why finding “mom friends” matters, and how collaboration beats competition in the business world. This is a must-listen for any mom looking to find her village and navigate motherhood with a little less stress (and a lot more support). Key Takeaways:* Don't Go It Alone: Motherhood is challenging enough; finding community and support can make all the difference.* Mom Friends Matter: Connecting with others who “get it” helps you feel seen and supported, especially during those newborn days.* Collaboration Over Competition: Building partnerships and supporting each other strengthens everyone—there's room for everyone to thrive.* Make Isolation a Thing of the Past: The Parent Collective is on a mission to connect moms from day one, so you don't have to figure out swaddling, sleep regressions, or anything alone.* Your Network, Your Lifeline: Building a network isn't just good for business—it's good for the soul (and sanity).If you're ready to stop going it alone, share this episode with another mom who needs a village too! Head to theparentcollective.com or reach out to Jessica at @theparentcollectivepc to learn more about joining or starting a local chapter and find the mom friends you didn't know you were missing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Are you exhausted from trying to do it all and feeling like it's never enough? In this episode of Marketing Like a Mother, Olivia sits down with Valerie Recore, founder of Stride Productivity, to bust some serious myths about productivity and mom life. Valerie calls out the societal pressures that make moms think they have to be superheroes and explains how to reclaim your time, set boundaries, and share the mental load. From practical tips to real-life stories, this episode will leave you feeling seen and ready to make real changes.Key Takeaways:* You Can't Do It All: Accept that it's literally impossible to do everything…and that's okay. The goal is to do what matters.* Ban the Busy Badge: Being busy doesn't make you more successful or valuable. Let's ditch that particular badge of honor, shall we?* Shared Responsibility: There's a big difference between asking for help and sharing the load—learn how to make sure it's not all on you.* Reminders Save Lives: Automate reminders so you can free up mental space and stop worrying about what you might be forgetting.* Body Doubling for the Win: Sometimes, just having someone sit with you while you fold laundry or work makes the task easier.Links MentionedSay hi to Valerie on Instagram, LinkedIn, or FacebookLearn more at strideproductivity.comLoved this episode? Share it with another mom who needs to hear that she's not alone! You can learn more about Valerie and her productivity tips at strideproductivity.com. And hey, if you're feeling extra generous, leave us a rating to help spread the word. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Can moms be hot? Absolutely. In this episode of Marketing Like a Mother, Olivia sits down with HeyMama Head of Community Penny Goffman to talk about motherhood, confidence, and why you should ditch the martyrdom mindset (and maybe those bake sale expectations too). Penny dives into her “&HOT” movement—because yes, moms can rock stilettos, run businesses, and throw epic birthday parties. If you've ever felt guilty for wanting more than just playdates and PTA meetings, this conversation will have you embracing your confidence, dancing on tables (metaphorically... or not), and showing up as your best self.Key Takeaways:* Confidence Starts Today: You don't have to wait for a milestone—start acting as the confident version of yourself now.* Ditch the Martyrdom: Baking cupcakes isn't a requirement—unless you want it to be. Whole Foods is your friend.* Act Like You Belong: Channel your inner Marilyn Monroe—sometimes all it takes is flipping that confidence switch.* Ask for More: You're allowed to be grateful and still want more in your business and life.* Sexy Moms Are Great Moms: Your kids learn self-love when you model it. Prioritize yourself unapologetically.Links MentionedSay hi to Penny on Instagram$100 off an annual membership to HeyMama here: https://pages.heymama.co/membership/Love this episode? Share it with a friend or leave a review—and then go embrace your HOT. Want more from Penny and Olivia? DM Penny at @thatpennylife_ or Olivia at @thebluebellgroup. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Ever feel like you're juggling so many tasks you might as well audition for the circus? In this episode of Marketing Like a Mother, Olivia Radcliffe shares one of her secret weapon for conquering the chaos—task batching. Olivia gets real about trying (and sometimes failing…) to manage business, homeschooling, and life while explaining how batching similar tasks can help you ditch the overwhelm. She breaks down the science of why multitasking is a myth, offers practical tips to get started, and shares some personal stories—like trying to promote her book launch mid-nature hike. Spoiler alert: It didn't go well.Key Takeaways:* Multitasking Myth Busted: Jumping between tasks wastes time—batching them saves your sanity.* Timers Are Your New Best Friend: A little time tracking can help you rule the world (or at least your inbox).* Set Non-Negotiables: Protect your time—you deserve it.* Prepare for the Unexpected: Sometimes Bluey is your co-parent, and that's okay.* Progress, Not Perfection: If you can only batch one task this week, that's a win. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, Olivia Radcliffe talks with Jenna Rykiel, a business and mindset coach for mom entrepreneurs, about the challenges and rewards of transitioning from corporate life to entrepreneurship. Jenna shares insights on overcoming mindset hurdles, the importance of creating a business that aligns with your life as a mom, and why failure should be seen as a friend rather than a foe. They also discuss the societal pressures moms face and how to create a business that not only supports financial goals but also nurtures the joy and freedom of being a mom.Key Takeaways:* Mindset is Key: The success of your business hinges not just on strategy, but on believing in yourself and aligning your business with your personal values and lifestyle.* Failure as a Friend: Embrace failure as a learning tool; it's an essential part of the entrepreneurial journey.* Personalization of Business: There's no one-size-fits-all approach to entrepreneurship; customize your strategies to fit your unique needs as a mom and business owner.* Value of Transition Planning: Picking a transition date from corporate to entrepreneurship can be a powerful motivator and provide clarity in the journey ahead.* Corporate to Entrepreneurship Shift: Shifting from a corporate mindset to an entrepreneurial one requires letting go of old habits and redefining what success looks like.Resources Mentioned:* Connect with Jenna:* Website: jenna.coach* Podcast: How to Quit Your Job: A Mom's Guide to Creating a Life and Business You Love* Monthly Mom Entrepreneurs Group: Join Here* Free Resources: Transition Date Planning Guide available through Jenna's website.If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more insights on balancing motherhood and entrepreneurship, and don't forget to check out Jenna's podcast for more tips on creating a life and business you love.Never miss an episode when you subscribe to our Substack!Learn more about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this special episode of Marketing Like a Mother, I'm offering a little sneaky peek into my upcoming book, Hold My Juice Box, by reading Chapter 1. I share my journey of FINALLY writing the book after years of delays, balancing entrepreneurship with motherhood, and overcoming the inner voice that says, “I'm not good enough.” I dive into the societal pressures moms face and offers practical advice for combating negative self-talk and perfectionism. Plus, you get a preview of the book before it officially launches!

In this episode of Marketing Like a Mother, Olivia chats with her partner (Boyfriend? Man-friend?

In this episode of Marketing Like a Mother, Olivia sits down with Joanne Homestead, the founder of Desk Plant Creatives and an expert in email copywriting and storytelling. Joanne shares her journey to embracing "audacious authenticity" in her business and explains how she helps soulful entrepreneurs infuse their emails with compelling stories that connect, compel, and sell. The conversation dives into the importance of storytelling in email marketing, offering practical advice for finding and incorporating stories into your emails…even if you're not a natural storyteller.Key Takeaways:* Audacious Authenticity: Embracing your true self in business can set you apart and make your marketing more genuine and impactful.* Storytelling in Emails: Even a simple story or everyday observation can elevate your email content from 2D to 3D, making it more engaging and memorable.* Practical Tips: Joanne provides actionable steps for collecting and using stories in your emails, whether through writing, voice memos, or a simple Google Doc.* Email Sequences: Learn how to weave storytelling into welcome sequences, pre-launch sequences, and sales sequences to build trust and guide your audience toward taking action.* Overcoming Email Writing Blocks: It's okay if you can't stick to a rigid email schedule—just start writing and find a rhythm that works for you.Quotes:* "Storytelling takes your marketing content from 2D to 3D, creating a more immersive and engaging experience for your audience."* "Don't overthink it—just start writing and celebrate every time you connect with your audience through email."* "Your words are like the music that sets the ambiance in your emails, helping create the emotional connection with your readers."Resources Mentioned:* Connect with Joanne:* Instagram: @deskplant.creatives* LinkedIn: Joanne Homestead* Website: https://deskplantcreatives.com* Free Guide: Three Simple Steps to Irresistibly Entertaining Emails That Sell If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more marketing tips for a business and life you love, and don't forget to check out Joanne's free guide!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, co-host Michelle Pontvert sits down with Emilie Nutley, a money coach specializing in helping female business owners manage their finances with confidence. Emilie shares her journey from financial struggle to becoming a money coach, highlighting the importance of separating personal and business finances. They discuss practical strategies for paying yourself as a business owner, building a financial buffer, and addressing the money mindset issues that often hold women back. Emilie also offers insights into the pitfalls of traditional financial advice and how to create a money management system that truly works for you.Key Takeaways:* Separate Finances: Keeping personal and business finances distinct is crucial for clarity and effective money management.* Magic Number: Identify your “magic number” for business finances, which includes your salary and business expenses, and use any overflow to build a financial buffer.* Mindset Matters: Overcoming societal beliefs about money, such as the idea that women's spending is “frivolous,” is key to financial empowerment.* Buffer Account: Creating a business buffer account acts as insurance for your business, helping you maintain a steady income even in slower months.* Challenge Traditional Advice: Emilie challenges the traditional "profit first" and "emergency fund" models, advocating for a simpler, more trust-based approach to financial management.Resources Mentioned:* Connect with Emilie:* Instagram: @emilienutley* Threads: Emilie Nutley on Threads* Cashflow Confident: Emilie's group program launching in October, designed to help business owners manage their finances and pay themselves confidently.If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more insights on growing a life-first business, and don't forget to connect with Emilie to learn more about taking control of your money!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with automation and funnel strategist Elizabeth Neumann. Elizabeth Neumann is a funnel strategist and tech automation specialist who assists businesses in developing effective tech and automation strategies. By helping clients get unstuck and addressing tech issues, Elizabeth enables them to improve their marketing and sales efforts. In this episode, they talk about:-How Elizabeth helps businesses with their tech and automation strategy- How to overcome tech challenges and improve marketing and sales efforts- Prioritizing tasks and using automation can save time and eliminate repetitive tasks- Starting with a calendar link automation can streamline scheduling- Automating the process of uploading Zoom recordings can save time and storage space- And more!Learn more about ElizabethElizabeth Neumann is a Funnel Strategist & Tech Automation Specialist who supports driven Coaches & Course Creators with their Tech & Automation Strategy and Set up - so they can move their business forward, avoid tech fails and focus on serving their audience & clients.Visit Elizabeth's websiteDownload her Migration freebieElizabeth's LinkedInElizabeth's FacebookNever miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey.Alyson created a system for mompreneurs to master maternity leave so that they don't have to choose ‘business or baby' after starting or growing a family and she prides herself on helping business owners create systems that amplify their business growth while simultaneously decreasing stress behind the scenes.Alyson took two maternity leaves from her business in the last two years and is currently in the mommy trenches with two little boys under three.In the episode, they discuss:* How you as a business owner can begin to plan for maternity leave (or any extended leave!)* How to transition from “my business is my baby” to “my business is my capable adolescent”* What if you're a solopreneur?* How to build a business that's “life-proof”* What “maternity leave” actually looks like* How to decrease your stress level while out on leave* Alyson's and Olivia's own maternity leave stories* And more!You can learn more about Alyson at https://www.mastermaternityleave.com or she is mastermaternityleave on social!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat advises aspiring event organizers to participate in events first to understand the process and be prepared before applying. She also highlights the importance of making it easy for organizers and recommends offering a checklist or organizational resources as popular bundle items.Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is a science-meets-spirituality system that reveals your energetic blueprint and helps you live authentically. Adriana explains how understanding your Human Design can impact your day-to-day life, including your relationships and decision-making. She emphasizes the importance of embracing your uniqueness and surrounding yourself with like-minded individuals who lift you up.Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard.Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she's helped over 23,000 students learn how to do business the easy, fun, and profitable way. In this episode, Lizzy shares her insights on how low-cost offers can transform your business. She also talks about her personal experience as a mompreneur and how she manages her business while raising two young children. Elizabeth also discusses her chronic fatigue syndrome and ADHD diagnosis and how she balances her energy levels while navigating the challenges of childcare.Lizzy and Michelle also discuss:* The benefits of low cost offers* Utilizing Voxer for coaching* When to add a $9 offer to your business* Whether to start with a freebie or low-ticket offer* And more!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business. They discuss: - Finding Opportunity in Unexpected Places - Overcoming Challenges when starting out - Embracing being a Non-Designer Web Designer - Coding Myth Busted - Ideal Candidates for Web Design - Realistic Income Expectations - Embracing simplicity - And more!

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights! They discusss - From Mental Health Clinician to Mompreneur - Transitioning from Social Work to Product Business - Leveraging ADHD in Business - Working in the Business vs. Working on the Business - The Four Key Components of Business Success - The Importance of Rest - And more!

This week on the Marketing Like a Mother podcast, Olivia interviews Ashley Carlson, founder of Elevate Virtual Business Solutions, about the topic of delegation for mompreneurs. Ashley shares her experience and insights on the need for delegation, the challenges faced by business owners, and the benefits of delegating tasks. She emphasizes the importance of identifying tasks that don't have to be done by the business owner, documenting processes through tools like Loom videos, and finding areas where delegation can bring more joy and efficiency. The conversation highlights the need for mompreneurs to give themselves grace, let go of perfectionism, and focus on what truly matters in their businesses and personal lives. In this episode, we're talking about: - Importance of delegation for mompreneurs - Challenges faced by business owners in delegating tasks - Benefits of delegating tasks in business and personal life - Identifying tasks that don't have to be done by the business owner - Documenting processes through tools like Loom videos - Finding areas where delegation can bring more joy and efficiency - Letting go of perfectionism and focusing on what truly matters - And more!

This week on the Marketing Like a Mother podcast, we're getting really honest about how we keep things going business-wise when life gets messy and stress. We're talking about: - The unique challenges of running businesses with little kids underfoot - The importance of flexibility and adjusting expectations when life take a front seat - How important it is to acknowledge and process your emotions - Our thoughts on deadlines and aligning them with personal values - Focusing on self-care and support systems - And more!

This week on the Marketing Like a Mother podcast, we're answering your (and our!) questions about closing our joint business. In the episode, we're chatting about: - Our decision process for ending our joint business - Reflecting on the positive experiences and our strong partnership - How communication and understanding played a role in our business - How important it is to find the right business partner - The logistics of closing the business - Honoring commitments and transparent communication - Our solo ventures moving forwards - And more!