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In this episode, Loren shares the talk she gave at the NZ Winter Gift Fairs in Christchurch on how to keep sales coming in after customers walk away from your stall. She breaks down the three things your marketing needs (visibility, nurturing and conversion), why your email database is your biggest hidden asset, and how she uses AI to create authentic content that still sounds like you.Grab the free 20-minute content system workbook mentioned in this episode here: https://thesocialco.myflodesk.com/20-minute-system"The businesses that are thriving don't have to have the biggest budgets. You just need to show up consistently."Have a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

Send us Fan MailWelcome to The Past Life Project!Hosted by Clinical Hypnotherapist and Regression Therapist Monique Glover, The Past Life Project is a space for curious conversations about subconscious wisdom, the deeper patterns shaping our lives and what healing might reveal beyond the limits of a single lifetime. Together, we explore what exists beneath persistent symptoms, recurring experiences, and the stories we've been taught about healing — inviting new ways of understanding ourselves and moving freely into the future. In today's guest episode, Monique interviews Dr. Lilan Laishley.Lilan is an authority on reincarnation and past life therapy. In addition to a Ph.D. in Religious Studies, she holds a Master's degree in Counselling, is a consulting and teaching Astrologer and is certified in Past Life Therapy where she has led thousands of client sessions and has supervised other therapists. As a university professor she has traveled the world investigating sacred sites, teaching religion, and presenting papers at academic conferences. Lilan is the author of two books: Past Lives & Present Purpose and The Labyrinth and Sacred Cosmos. Topics discussed in this episode include:- Lilan's first past life experience through a dream- Studying Astrology and getting her master's degree in past life therapy- Working as a licensed professional counsellor and past life therapist- Lilan's Ph.D journey in ritual, religious studies and symbolism- Acceptance in the academic world and learning how to think- Using past lives in a therapeutic setting to heal soul wounds- A soul with a body, instead of a body with a soul- Stimulating the intuitive unconscious mind- Not letting intellect drive as a misery making machine- Helping the physical body and the human being get over wounds and blockages- Opening up a whole other dimension of reality- Connecting with each other and the planet- Blending the soul spirit with our everyday life- Near death experience studies supporting past life work- How Lilan's soul wrote her book and her past lives that revealed themselves- We have the ability to heal ourselves- Astrology as the soul's map- The Dalai Lama, reincarnation and planning for the next life- Karma as a pattern- Lilan's past life in Atlantis- Past life healing and universal implications- Women coming into their own power by healing past wounds- Working through fears of being seen- Humans by nature are imperfect- Being illuminated like the moon vs being enlightened- Balancing the right and left brain- Bringing in consciousness—Want to connect with Lilan?Find out how you can work with Lilan at laishley.com or by emailing drlilan@laishley.comBook an Astrology reading with Lilan at bookme.name/LilanLaishleyWant to connect with Monique?Monique is a certified clinical hypnotherapist and regression therapy specialist with a focus on children's past life memories. She supports adults, teens and children in exploring the deeper emotional roots beneath persistent mental, emotional and physical patterns in order to support lasting healing and transformation.Find out how to work together at moniqueglover.comChat on Instagram @moniquegloverhypnotherapyConnect by email at monique@moniqueglover.comLoved what you just heard? Don't forget to subscribe so you don't miss an episode. Thank you for your ratings, reviews and shares!

I was recently asked to come back and speak to a room of NZIE students about AI marketing, and I didn't hold back. This one's a proper look inside how we actually use AI at The Social Collective, not the highlight reel version.What's covered:Why treating AI like a vending machine instead of a thinking partner is the real reason content turns into "AI slop"How our Senior Account Manager went from spending an entire week on client reporting each month to half a day, and what that freed her up to do insteadThe three places AI really earns its keep in an agency: content creation, reporting and analysis, and campaign optimisationReal examples from client pitch decks, training rollouts, and our weekly "thought anchor" processWhy I never treat AI as anything more senior than our most junior team member, and what that mindset protectsIf you're in business and wondering where AI actually fits versus where it's just noise, this is a practical, no-fluff look at what's worked for us.Have a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

The secret's finally out, TSC Studios is open. But this episode isn't really about the studio. It's about the problem it solved, and why that same problem is probably quietly stalling your marketing too.I walk through the real decision behind opening a content and podcast studio three minutes from our office, and why it came down to one realisation: most of us don't have a discipline problem when it comes to showing up consistently, we have a friction problem. The gap between "I know I should post" and actually doing it is almost always logistics, not motivation.In this episode:Why I stopped blaming myself for inconsistency and started looking at my systems insteadThe habit stacking approach I use every single morning (and why it works)How to spot where friction is quietly costing you momentum in your own content and marketingOne question to ask yourself that changes everythingPress play, then go find your own friction point.Have a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

Stop scrolling. Drop your jaw. Unclench your fucking glutes. Now take a breath that actually fills your belly for once.Notice how uncomfortable that just felt? That's because your body views "being alert" as its only safety mechanism. You've built an entire life, business, or career on your terrifying ability to out-work, out-think, and out-endure stress. But your body is keeping score, and it's officially running out of ink.In this episode, we are dismantling the ultimate badge of honor: the myth of the "strong woman." We're diving into the literal, physiological invoice your body pays for your hyper-independence (hello, bloating, trash sleep, and random back pain) and how to finally put the sword down before your system crashes.Inside the episode:Why "strength" is often just trauma in a blazer.The 3 ways your nervous system hijacks your digestion and sleep when you're red-lined.The 3 non-negotiable rules for the recovering overachiever.Connect with Jen:Instagram: @JGroveWellnessTikTok: @JGroveWellnessThe Venting Coaching Hub: www.jgrovewellness.comLoved this episode? Take a screenshot, share it to your stories, and tag me with the one thing you are unclenching your jaw from today.

Quick one this week, besties.There's no new In Her Empire Era episode today, but don't panic, it's for a good reason. I've been sitting on some exciting news that deserves its own full episode next week, and I didn't want to rush it.In the meantime, the news is dropping on social media first. Head to the @inherempireerapod Instagram or my personal account (@loren.thesocialcollective) to find out what's coming.Full breakdown, all the details, next week's episode. See you then.Where to find the news:@inherempireerapod on Instagram@loren.thesocialcollective on InstagramHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

This week's episode is a quick but important one - recorded from the car on a busy Monday morning because some updates genuinely can't wait.We're covering what AI is actually doing to how people find businesses right now, why your LinkedIn personal profile has become one of the most powerful visibility tools you're probably underusing, and a few rapid fire updates from the past week you need on your radar.What's covered:How LinkedIn personal profiles are now being cited by AI tools like ChatGPT, Gemini and Perplexity for business queries68% of Google searches ending without a click - and what that means for your visibilityThe simple self-audit: keywords, email marketing, website accuracy and paid adsRapid fire: Google's Gemini Spark, Meta's AI creative tools for ads, and the big conversation at Cannes LionsGet your tickets for our next event (13th August): https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversationsHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

This week I'm sharing a piece of feedback that stopped me in my tracks - a brand new client who not only loved the content my team delivered in their very first month, but was equally impressed by the systems and processes behind how it was delivered. That feedback sparked a conversation I've been wanting to have on the mic for a while.Because here's the truth: you can have the best content strategy in the world, but if the infrastructure behind it isn't there, your marketing will always feel harder than it needs to.In this episode I cover:Why the infrastructure behind how you deliver is part of the impression you makeThe real reason founders stop marketing when business gets busy — and how to break that cycleWhy content without systems is just noise (and what to do instead)The simple four-part framework I use to build a marketing system that's actually scalableWhat good marketing infrastructure looks like - a practical checklist you can action todayHow my team and I rebuilt TSC's entire backend over nine months and why that's directly driving our best growth yetWhy AI is your best friend when you're starting from scratch with systemsThe mindset shift that changes everything: marketing is a mandatory business function, not a task you do when you have timeMentioned in this episode: Cocktails & Conversations - my next In Her Empire Era live panel event, Thursday 13 August, Tada Studios Auckland CBD. Early bird tickets are almost gone - grab them right here: https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations Have a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

Instagram just changed something that sounds small but changes everything for anyone creating content on the platform. And once you hear what it actually means, you'll realise this isn't just an Instagram update - it's a signal about where every platform is heading.Here's what's covered:The new Instagram "Your Algorithm" update - what it is and why topic clarity now directly affects your reachWhy every platform is starting to reward human, specific, real content - and penalise the generic stuffThe difference between using AI well and letting AI think for youWhy founders in particular need to be showing up as a person with a point of viewWhat kind of content is going to cut through in feeds that people have now curated themselvesHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

There is not much Human Design content made for Manifestors that is actually made by a Manifestor.In this episode, I share the most important shifts I have made in the last 6 years since I discovered I'm a Manifestor, and what changed in my body, my business, my relationships, and my sense of self once I finally stopped trying to operate like a Generator or a Projector.This is the guidebook I wish had existed when I first received my chart.If you are a Manifestor this is for you. If you love a Manifestor, this is for you. If you want to understand a Manifestor more, this is also for you.

Two of our clients had some of the biggest wins of their businesses this week. And it got my team and I thinking hard about one of the biggest gaps I see in service businesses: what happens to your marketing the moment a lead arrives.What we cover:Why ecommerce and service marketing are fundamentally differentThe customer journey moment most service businesses completely ignoreWhat TSC actually does from the moment an enquiry landsThe one question every service business owner needs to ask themselvesEvent announcement: Cocktails and Conversations, Thursday 13 August, Auckland CBDHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

In this episode, I give the one fastest, most overlooked shift for each of the five Human Design types (Manifestors, Generators, Manifesting Generators, Projectors, and Reflectors). Send this episode to your friend to shift out of frustration and exhaustion and into alignment!

This week's episode came out on a Tuesday ... and I promise it was worth the wait.I've just come off the back of speaking at the Christchurch Winter NZ Gift Fairs (more on that very soon), and I'm recording this before heading into an Auckland content shoot — so we're keeping it sharp. Three updates that all connect to one bigger idea: the platforms are rewarding people who show up with a clear point of view, consistently, and every post needs to earn its place on its own.This week we cover:LinkedIn's new Creator Marketplace - what it actually means for your personal brand and how TSC is already running it for clientsSocial commerce crossing $1 trillion, and why the behaviour behind that number matters more than the number itself for service-based businessesInstagram's grid reorder feature — and an honest take on whether it's actually worth your timeA big announcement at the end of the episode you won't want to missHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

Send us Fan MailWelcome to The Past Life Project!Hosted by Clinical Hypnotherapist and Regression Therapist Monique Glover, The Past Life Project is a space for curious conversations about subconscious wisdom, the deeper patterns shaping our lives and what healing might reveal beyond the limits of a single lifetime. Together, we explore what exists beneath persistent symptoms, recurring experiences, and the stories we've been taught about healing — inviting new ways of understanding ourselves and moving freely into the future. In today's guest episode, Monique interviews Peter McLaughlin.Peter is a certified hypnotherapist and life coach whose healing journey began after a leukemia diagnosis in 2003. This turning point led him to explore the powerful connection between mind, body, and spirit. Peter helps clients find and resolve root-cause trauma using Havening, present and past life regression and other deep, spiritually-oriented healing methods. Topics discussed in this episode include:- How a leukemia and lyme diagnosis led Peter to his calling- Personal transformation while training to become a hypnotherapist- Helping people remember the capabilities that they have- Learning how to trust what is coming vs pushing it away- The conscious mind as the village idiot- Root cause therapy- Past life tourism vs having a purpose- Peter's first past life regression experiences- What is reality?- Tuning into different frequencies- How healing the past heals the future- Transporting your consciousness through time- Common fears about past life regression- Our soul as an actor- Creating space to open deeper levels of awareness- Fracturing of the mind and how to make it whole again- The genius of pain as a messenger- Gaining strength from confronting fears- Healing the past life version of you carrying trauma- Integration of past and current self as part of the healing process- What is in the highest and best interest of the client- How Peter brings his skills as an EMT into the therapy world- The therapist as the guide- Peter's advice to new practitioners—Want to connect with Peter?Find out how you can work with Peter at blueskyhypnosis.comConnect with Peter on Social Media:YouTube @BlueSkyHypnosisInstagram @thepetermclaughlinWant to connect with Monique?Monique is a certified Clinical Hypnotherapist and Regression Therapist. She specializes in regression therapy and past life regression, which utilize the hypnotic state and the wisdom of the subconscious mind, to go straight to and release the emotional root cause of a presenting issue, in order to support deep healing and transformation. Monique works with children, teens and adults, both online or in person in Nova Scotia, Canada.Find out how to work together at moniqueglover.comChat on Instagram @moniquegloverhypnotherapyConnect by email at monique@moniqueglover.comLoved what you just heard? Don't forget to subscribe so you don't miss an episode. Thank you for your ratings, reviews and shares!

Hot off a conversation with my senior account manager Morgan over lunch - we keep noticing the same thing with business owners we meet. Growing off referrals, feeling comfortable, and not building anything underneath it.I wanted to get honest on the podcast this week about how TSC actually started. Because it wasn't referrals.In this episode:The real story of how TSC began (it was messy and scrappy)Why a referral-based business is a privilege and a risk at the same timeWhat actually happens to every word of mouth lead if you're not nurturing themWhat a resilient pipeline looks like … and it's simpler than you thinkThe levers to pull when referrals go quietHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

This week something quietly shifted in the algorithm - and it might already be affecting your reach without you knowing.I'm covering three updates this week that every business owner needs to understand right now, across Instagram, LinkedIn, and the broader digital landscape.What's covered:- Instagram's new primary success metric (it's not likes or comments anymore)- LinkedIn's 360 Brew AI system and why engagement bait is finally getting penalised- Why Meta is projected to overtake Google in global ad spend in 2026 - and what that means for your strategyHit play and bring your coffee.Have a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

If you've been sleeping on LinkedIn, this episode is your wake-up call.This week I'm sharing a conversation I had with a potential client last week that perfectly illustrates why LinkedIn is the most underrated tool in your marketing stack - especially if you're out there doing the hard work in person and wondering why it isn't converting faster.I break down the difference between your personal profile and your business page, why you need both, and how the two working together can keep you in someone's mind long after you've walked out of the room.Plus I share something that happened the morning this episode dropped that is the perfect example of LinkedIn working exactly the way it should.Connect with me on LinkedIn: Loren TomlinsonFree marketing audit: thesocialcollective.co.nz/marketing-auditInterested in sponsoring an IHEE event or the podcast? Email info@thesocialcollective.co.nzHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

Welcome back to another Coffees & Content Monday. This week I'm breaking down three things happening in the marketing world right now - including one we're already testing inside The Social Collective.OpenAI has quietly opened the door for everyday businesses to advertise through ChatGPT and the early adopter window won't stay open forever. I share what I'm seeing, what the limitations are, and whether it's worth your time right now.I'm also chatting through the Instagram reach drop that's affecting accounts across the board, why it's only going to get harder, and what that should mean for where you're putting your energy.Plus, a teaser for what's coming next from In Her Empire Era. Sponsorship opportunities for the next Auckland event are open now.Links:Sponsor enquiries: inherempireera.comInstagram: @inhererampireerapodWhatsApp community: Join hereHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

Recorded from a hotel room in Sydney at 9pm ... because sometimes building your empire looks like getting cozy in a robe and showing up anyway.This episode is a candid, unfiltered conversation about one of the most important marketing questions every business owner needs to be asking: are you focused on finding new audiences, or are you sitting on a goldmine you haven't tapped yet?In this episode:The difference between awareness marketing and conversion marketing - and why most businesses only focus on oneWhy your email list is your most under-utilised business asset and how to actually use itThe social media to email pipeline - how TSC builds it for clients and why it matters more than follower countLead magnets, pop-ups and quizzes - how to pull people from your socials into a database you actually ownWhy most ideal clients sit in your pipeline for 6-12 months before they're ready ... and how to stay front of mind until they areThe free TSC marketing audit tool that tells you exactly which levers to pull right nowLinks:Free marketing audit: www.thesocialcollective.co.nz/marketing-auditHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

Things are changing fast in the social media world. This episode cuts through the noise so you can stay ahead without spending hours keeping up yourself.This is the very first Coffees & Content episode under the new In Her Empire Era name, and we're kicking it off exactly how we mean to go on. Quick, no-fluff, and actually useful.In this episode:The Instagram hashtag shakeup - what's changing, why it's been coming for a long time, and what three hashtags you'd actually keepWhy caption quality now matters more than any hashtag strategy ever didLinkedIn's biggest update for business owners - and why ignoring this platform is closing the door on revenue before you've even triedWhy your LinkedIn profile needs to work like a landing pageHow to show up on LinkedIn with a point of view that builds real authority over timeHave a question? Click here to send it to me!Links:Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

Send us Fan MailWelcome to The Past Life Project!Monique Glover, hypnotherapist and regression specialist, shares experiences and interviews about the healing world of past lives. In today's guest episode, Monique interviews Reid Rufiange.Reid is a coach and End of Life Doula, and has a passion for working with caregivers to those living with dementia and/or the dying. Reid is currently in her last month training as a Clinical Hypnotherapist, and has received certification in Past Life Regression.Reid is excited to bring hypnotherapy into her work to further empower caregivers and the dying with techniques to assist in pain relief, relaxation, and better sleep, while overall building resilience, confidence and inner harmony. Topics discussed in this episode include:- What drew Reid to past life regression work- Joy as a compass in life- Following the breadcrumbs before it makes sense- Getting started as a hypnotherapist- Reid's first experience having a past life regression therapy session- Working on becoming freer to love- How the physical body can respond during a session- Experiencing a session as someone who is non-visual- Importance of listening to the body as a barometer- What it feels like to release trapped emotions from the physical body- How Reid's IBS resolved in a single regression session- How the body can release trauma without reliving it- Taking the energetic charge out of past trauma so the body can heal and the mind can soften- Trusting your subconscious knows exactly what it wants to work on- Importance of doing your own work as a therapist and experiencing different styles and approaches- Reid recounts a past life releasing experience and how it became a learning experience for her- The importance of holding space in personal healing- The difference of turning down the volume in the body vs removing from the experience- Trusting even when we don't understand logically- Sitting with an experience without analyzing—Want to connect with Reid?Find out how you can work with Reid at nextchapterdoulaworks.caWant to connect with Monique?Monique is a certified Clinical Hypnotherapist and Regression Therapist. She specializes in regression therapy and past life regression, which utilize the hypnotic state and the wisdom of the subconscious mind, to go straight to and release the emotional root cause of a presenting issue, in order to support deep healing and transformation. Monique works with children, teens and adults, both online or in person in Nova Scotia, Canada.Find out how to work together at moniqueglover.comChat on Instagram @moniquegloverhypnotherapyConnect by email at monique@moniqueglover.comLoved what you just heard? Don't forget to subscribe so you don't miss an episode. Thank you for your ratings, reviews and shares!

After almost four years of the Coffees & Content newsletter and over a year of this podcast, something had to change. Not because it wasn't working, but because it was time for something bigger.In this episode, I'm sharing what's been happening behind the scenes at The Social Collective over the last six to eight months, why the In Her Empire Era launch event changed everything, and what you can expect from this platform going forward.This is a space for the intersection of business and marketing - for founders, for women in business, and for anyone who wants to grow and scale something they're proud of.Links mentioned:Join the IHEE WhatsApp community: https://chat.whatsapp.com/KOvue6XT1HhDHPE7lpgoFC?mode=gi_t Follow on Instagram: www.instagram.com/coffeesandcontentSubscribe on Substack: Have a question? Click here to send it to me!Stay Connected:Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

In this episode, I'm sharing my candid reflections on the challenges of podcasting in the age of video content, platform pressure, and the importance of authentic engagement. I'm chatting through my journey of balancing quality with authenticity, the impact of platform choices on content creation, and practical advice for marketers and creators.Key TopicsThe impact of platform pressure on content creatorsThe shift from traditional podcasting to video and social mediaAuthentic engagement versus performative contentStrategies for sustainable content creationThe importance of focusing on platforms that align with your brandResources:The Social Collective Marketing Audit - https://www.thesocialcollective.co.nz/marketing-auditHave a question? Click here to send it to me!Stay Connected:Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

I'm recording this one from my hotel room in Melbourne with about 20 minutes before I have to catch a flight - so this is a bite-size one, but it's a good one.I just wrapped up a few days at the Social Summit and I'm leaving feeling so incredibly inspired that I had to hit record before I left. I had the privilege of hosting the final panel of the day alongside Monica Upton from Vestirsi, Lizzie Waley from Sunday Body, and former Aussie Bachelor Sam Wood - and the conversations that came out of that room are ones I'm still thinking about.So I wanted to share a few of the biggest takeaways with you before they left my brain.We got into the difference between having an audience and having a community, and why that distinction matters more than most people realise. We talked about what it actually looks like behind the scenes of building a business that's built to last. And I got really honest about something I said to my own team recently — that the only reason I know how to handle hard situations is because I've fallen on my face more times than I can count. You just don't always see it online.This episode is equal parts recap, pep talk, and reminder to be really proud of what you are building.In this episode I cover:The real difference between an audience and a community and why it mattersWhat every panelist at the Social Summit had in commonWhy the toughest moments in business are where the best entrepreneurs are madeWhy I'm doubling down on community this year across everything I doA reminder to slow down and celebrate how far you've comeHave a question? Click here to send it to me!Stay Connected:Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us Fan MailWelcome to The Past Life Project!Monique Glover, hypnotherapist and regression specialist, shares experiences and interviews about the healing world of past lives. In today's guest episode, Monique interviews Judith Corvin-Blackburn.Judith is an award-winning author, internationally known teacher, transpersonal psychotherapist & Shamanic Minister, who for over 50 years has inspired people to step into joy, purpose, and inner authority to reclaim their true soul nature, so that collectively we can transform Planet Earth into the loving, peaceful, creative place it is meant to be.  She is author of four books, The 6D Ascension Journey, Activating Your 5D Frequency, Empowering the Spirit, and Journey to Wholeness. She offers online and Zoom classes to empower one's spirit, activate our higher frequency and starseed potential, as well as a Global Shamanic Multidimensional Mystery School. Topics discussed in this episode include:- The conscious start of Judith's spiritual journey- Perception of time in regards to past past lives/ other lives- Judith shares her personal past life story that held her voice and work back- Discovering our gifts from other life times that we haven't used to full capacity yet- Set of themed lives to work on in this current incarnation- Healing is a process not an overnight fix- New modalities that speed things along- The past life that effected Judith when teaching- Uncovering programming that gets in the way of connection with the soul, gifts and wisdom- Clearing the emotional body to gain more access to who we really are- Importance of not bypassing healing our emotional field in order to fully integrate spiritual information- Letting emotions flow out without judgement- Programming around anger- Expressing anger in a non harmful way- Techniques for honouring our anger- Writing a rageful letter- Violent visualization- Internal fears and beliefs about anger- Judith's experience teaching self awareness in a male prison- You are allowed to be authentic- Carrying both light and dark- Being gentle with ourselves—Want to connect with Judith?Find out how you can work with Judith at empoweringthespirit.comBuy Judith's books on AmazonConnect with Judith on Social Media:Instagram @judithcorvinblackburnFacebook @empoweringthespiritYouTube @WisdomWithinUsWant to connect with Monique?Monique is a certified Clinical Hypnotherapist and Regression Therapist. She specializes in regression therapy and past life regression, which utilize the hypnotic state and the wisdom of the subconscious mind, to go straight to and release the emotional root cause of a presenting issue, in order to support deep healing and transformation. Monique works with children, teens and adults, both online or in person in Nova Scotia, Canada.Find out how to work together at moniqueglover.comChat on Instagram @moniquegloverhypnotherapyConnect by email at monique@moniqueglover.comLoved what you just heard? Don't forget to subscribe so you don't miss an episode. Thank you for your ratings, reviews and shares!

Everyone is talking about AI right now. And honestly? A lot of it is noise. So I wanted to cut through it and share exactly what we are doing behind the scenes at the Social Collective - what's working, what we've learned, and where I draw a very firm line.This is also the very first episode of a brand new monthly segment I'm launching called In Her Empire Era - a solo series where I pull back the curtain on what's really happening inside the business. The decisions we're making, the tools we're using, and what it actually looks like to build and grow in real time.This month we're starting with AI - because it's the conversation I'm having with everyone right now and I refuse to gate keep it behind a paywall.I'm sharing how my team and I use AI as a think tank, not a replacement for our brains, why I made it a non-negotiable rule that we think first and use AI second, and what I genuinely believe AI will never be able to replace no matter how advanced it gets.In this episode I cover:Why using AI to do your thinking for you is slowly eroding your brandExactly how we use AI at TSC ... and what we don't touch with itHow we went from three months to nail a client's voice down to one or twoThe boundaries I've put around AI use within my team and whyWhat to protect and what to hand over when it comes to AI in your businessHave a question? Click here to send it to me!Stay Connected:Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

If you've ever thought there has to be more than this — this episode is your turning point. We are resharing one of our most popular episodes with you this week showing you how to go from nurse to online nursepreneur in 6 easy steps!I'm Liam Caswell, former RN turned full-time business owner, and in this value-packed episode I'm walking you through the exact six-step roadmap that transformed my life and the lives of nurses inside the NursePreneur community.We're covering everything: finding your niche, building a CEO mindset, creating your Business Care Plan, mastering marketing and sales, and launching your offers with confidence. You'll learn how to turn the skills you already have into a freedom-based business — without needing another certificate to get started.Inside this episode:The mindset shift that takes you from nurse to CEOHow to identify your six-figure niche (and the offers that go with it)A holistic marketing strategy that actually feels alignedWhy your email list is your most valuable business assetA trauma-informed sales framework that makes selling feel goodHow to launch, learn, and refine as you growPlus, grab the free Bedside to Business Roadmap to kickstart your journey today.This isn't just about making more money — it's about making nursing optional and building a life with the freedom, flexibility, and financial security you deserve.

I am so excited about this one. I'm sitting down with the incredible Stephanie Lai - award-winning content creator, Kiwi entrepreneur now based in Sydney, founder of Besa Social, and honestly one of the most authentic people I've come across in this industry.We got into everything ... and I mean everything.Steph has been creating content since three months after Instagram hit the app store, built a travel following over years of showing up consistently before anyone was paying attention, and has quietly grown a marketing agency, a supplements brand, a matcha brand, and a tech company - all while staying completely true to who she is online.This episode is for anyone who's ever wondered how long it actually takes to build something real, why authenticity isn't just a buzzword, and what it looks like to grow a business without burning yourself into the ground doing it.In this episode we cover:Why it took three solid years before Steph saw any real traction - and what kept her goingThe reason she refused to merge her accounts even when an agent told her she was losing moneyWhat the first six months of building Bea Social actually looked likeWhy voice noting your community might be the most underrated thing you can doWhere Steph sees content creation heading in 2026 and why there is still absolutely a seat on the bus for youLINKS & RESOURCESFollow Steph → @stephanielai and @thetravelkid.nzFollow me → @thesocialcollectiveofficialHave a question? Click here to send it to me!Stay Connected:Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

I'm back with one of my favourite people, Amy Dickinson from the Social Summit, and now also the 1-800-CHATLINE podcast, because we've officially converted her to the podcasting world.This one is a proper behind the scenes conversation. Amy and I are breaking down the marketing decisions we each made in 2025 that have had the biggest impact on where our businesses are today. No fluff, just the real stuff.We're talking about what's actually driven ticket sales, how we've approached sponsorships and partnerships, why getting into the DMs is still one of the highest ROI things you can do, and how we've both built ecosystems around our businesses rather than just relying on one channel.I'm also sharing what shifted for me when I finally handed the social collective's marketing over to my in-house team, and why that decision completely changed how I show up as a founder.In this episode we cover:Why capturing Instagram handles at events changed everything for Amy's ticket sales strategyThe DM approach that's driving more conversions than any ad spendHow to find aligned partnerships that actually pull their weightWhat it looks like to build a personal brand alongside a business brandWhy putting your pricing on your website is one of the smartest things you can doHave a question? Click here to send it to me!Stay Connected:Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Most of us have been in survival mode so long we've convinced ourselves it's temporary. "Just get through this week." But weeks become months and months become years — and your body is paying the price.In this episode, Melissa breaks down why surviving is actually more work than thriving, how the tight-grip control spiral is keeping your body stuck in dysregulation, and what it actually takes to create a body that feels safe enough to function. Spoiler: it's not a perfect meal plan. It's a safe nervous system.What You'll Hear in This Episode[00:02] Why "just get through this week" becomes years of not feeling better[02:21] Surviving feels cheaper in the short term — but it's costing you more than you think[03:30] The Sunday spiral: how we go from chaos to over-curated "perfect week" planning[04:39] Why micromanaging your week actually signals danger to your body[07:00] Fight, flight, freeze, and fawn — how nervous system responses show up in your daily routine (skipping lunch, reactive parenting, inbox emergency spirals)[08:45] Where over-functioning comes from and why it made sense once — but doesn't anymore[09:15] Why midlife changes the math on leaving yourself behind[11:26] Your body is not the problem. The way you've been taught to function is.[13:47] What actual function looks like — and why it takes less energy than survival[14:51] Type A wellness vs. Type B wellness — and which one actually gets you there[16:00] What Body Wisdom is and who it's forLinks Mentioned

I'm pulling back the curtain on the launch of In Her Empire Era (a sold out, nearly 60-woman private cinema experience for women in business) and breaking down exactly how it happened with no ad spend and one launch email.The short answer? Years of work. The long answer? This episode.In this episode I cover:Why most launches feel harder than they need toWhat actually builds a sellout-worthy audience over timeWhy alignment beats ad spend every single timeI'm also sharing the personal story behind why The Devil Wears Prada inspired the whole thing - including the week at New Zealand Fashion Week that completely changed the direction of my career.LINKS & RESOURCESJoin the In Her Empire Era waitlist → thesocialcollective.co.nz/in-her-empire-eraFollow us on Instagram → @loren.thesocialcollectiveLOVED THIS EPISODE?Leave a five star review - it helps more people find the show.

Send us Fan MailWelcome to The Past Life Project!Monique Glover, hypnotherapist and regression specialist, shares experiences and interviews about the healing world of past lives. In today's guest episode, Monique interviews Lana Buecker.Lana is a Quantum Healing Hypnosis Technique Level 2 Practitioner, Soul Healer and Port City Mentor, who helps others connect to their spiritual bridges on their Journey. Lana has studied various metaphysical concepts and applied them in her own life, including the Quantum Healing Hypnosis Technique (QHHT) developed and taught by the late Dolores Cannon, which allows people to access a part of themselves that holds all the answers. Topics discussed in this episode include:- All about Quantum Healing Hypnosis Technique (QHHT) and Dolores Cannon- What a QHHT session looks like- Importance of going with the flow during a session- Theta state allowing clients to fully move and be aware and in control while being under hypnosis- Exploring lifetimes to better understand who you are now - Helping to shift through past life trauma- Processing post session and recovering more memories- Exploring star family origins- Discovering light language during a QHHT session- How Lana's personal QHHT sessions changed her current life- Healing the physical body during a QHHT session- The client as the healer- Focusing on the present life and not becoming a past life regression junkie- Importance of processing and integration post session- Taking care of the needs to the physical body- Exploring through all of the senses- Experience sessions with a different physical form or no physical form, and living outside of earth- Demo of Dolores Cannon's Forgiveness Technique- Connecting to heart is connecting to soul—Want to connect with Lana?Find out how you can work with Lana at portcitymentor.org Want to connect with Monique?Monique is a certified Clinical Hypnotherapist and Regression Therapist. She specializes in regression therapy and past life regression, which utilize the hypnotic state and the wisdom of the subconscious mind, to go straight to and release the emotional root cause of a presenting issue, in order to support deep healing and transformation. Monique works with children, teens and adults, both online or in person in Nova Scotia, Canada.Find out how to work together at moniqueglover.comChat on Instagram @moniquegloverhypnotherapyConnect by email at monique@moniqueglover.comLoved what you just heard? Don't forget to subscribe so you don't miss an episode. Thank you for your ratings, reviews and shares!

Inside, she explores:→ The key difference: emotion regulation is top-down (cognitive, in your mind) while nervous system regulation is bottom-up (visceral, in your body)→ Why nervous system regulation must come first—it's the power source that creates space for emotional regulation (the software) to work→ Practical tools for regulating your nervous system in the moment: 4-6 count breathing, moving away from the trigger, grounding your feet, cold water on your hands, ice cubes→ The PARR framework mapped to regulation: Pause and Acknowledge are nervous system work, Respond and Reflect are emotion regulation work→ Why kids regulate faster when we stay steady—they need to see the boundary held consistently to feel safe, and our calm nervous system teaches theirs how to co-regulateThis episode is packed with actionable strategies, real examples, and the kind of clarity that makes you think, "Oh, THAT'S why nothing else was working."Resources & Links:Mentioned in This Episode:→ The Bundle: Four most popular courses (Getting Your Kids to Listen the First Time, Tackling Tantrums Masterclass, How to Connect with Your Strong-Willed Kids, Managing Your Reactions) + brand new bonuses including scripts for emotional dysregulation - https://stan.store/theparentingreframe/p/albiona-the-bundle→ PARR Framework: Pause, Acknowledge, Respond, Reflect (and Repair)→ The mantra: "I am safe and so are they"→ Albiona's PARR Journal (created for parents by request)Connect with Albiona:→ Book a Free Discovery Call (1:1 Coaching) - https://www.theparentingreframe.com/coaching→ Follow Albiona on Instagram - @theparentingreframe→ Join Albiona's Paid Substack Community - https://albiona.substack.com/→ Email Albiona: albiona@theparentingreframe.comLoved this episode?Please rate, review, and share it with a parent who's struggling with reactivity, a mom who keeps losing it in the moment, or anyone who wants to understand why they can't seem to access the "right" parenting response when they need it most.Because the truth is: you can't think your way out of a nervous system response. You have to regulate your body first—and then everything else becomes possible.Until next time,Albiona

From bartender to transformation coach, Jacki Fleniken joins the show to share her powerful journey to alcohol freedom. After years of heavy drinking fuelled by anxiety, Jacki used a science-based approach to reclaim her life on June 9th, 2023. Tune in to hear her insights on breaking subconscious habits, overcoming societal pressure, and the profound impact of 1,000+ days alcohol-free.

Inside, they explore:→ The reframe that changes everything: defiance isn't bad, it's healthy—and spicy kids don't value approval, they value impact, autonomy, and authenticity→ Why your own unhealed childhood wounds show up in how you parent (especially when your kid reminds you of a parent you struggled with)→ The Love List: marinating in what's beautiful about your child so you can bring a softened, warm body to the hardest parenting moments→ The Meltdown Manifesto: Mary's step-by-step guide to surviving tantrums without losing your calm (it's more about who you need to BE than what you need to DO)→ Why repair is just as important as the apology—and how asking "What was that like for you?" creates healing intimacy that builds lifelong connectionThis episode is full of practical scripts, real talk, and the kind of wisdom that only comes from being brought to your knees by a spicy kid—and choosing to heal yourself instead of trying to fix them.Resources & Links:Connect with Mary Van Geffen:→ Book: Parenting a Spicy One - https://www.maryvangeffen.com/parentingaspicyonebook→ Instagram: @maryvangeffen (Albiona mentioned loving her daily posts)→ 8-Week Program: Moms of Spicy Ones - https://www.maryvangeffen.com/moso Mentioned in This Episode:→ Hold On to Your Kids by Gordon Neufeld (the concept of "dancing your child to their tears")→ Raising Lions by Joe Newman (featured in a previous episode of The Parenting Reframe)→ The concept of ACE Score (Adverse Childhood Experiences)→ PARR Framework: Pause, Acknowledge, Respond, Reflect (and Repair)→ Albiona's PARR Journal (created for parents by request)Connect with Albiona:→ Book a Free Discovery Call (1:1 Coaching) - https://www.theparentingreframe.com/coaching→ Follow Albiona on Instagram - @theparentingreframe→ Join Albiona's Paid Substack Community - https://theparentingreframe.substack.comLoved this episode?Please rate, review, and share it with a parent in the trenches with a spicy one, a mom who's been told her kid is "too much," or anyone ready to stop pathologizing their child's fire and start doing the inner work instead.Because the truth is: these kids aren't broken. They're just wired differently. And when we heal ourselves, we get to delight in them exactly as they are.Until next time,Albiona

Inside, Albiona explores:→ Why it's never the strangers we're afraid of—it's the people we know and love→ The gremlins that told her she was "too old" for TikTok and "too much" for sharing her truth (and what happened when she did it anyway)→ Why we'll always choose a familiar hell over an unfamiliar heaven—and how to establish safety from within instead→ How resistance and fear are actually pointing you toward your next breakthrough→ The questions to ask yourself right now: Where am I hiding? Where am I playing small? Where am I choosing safety over truth?Albiona also shares a powerful conversation with a business owner who froze at the idea of showing her face on social media, and the breakthrough moment that followed.This episode isn't just for creators or entrepreneurs. It's for anyone who's ever felt the pull to try something new but stopped themselves because of what others might think. It's for the person who wants to write, speak, create, ask, or simply show up more fully—but keeps choosing safety over truth.If you've been waiting for permission to do the thing that scares you, this is it.Resources & Links:Connect with Albiona:→ Book a Free Discovery Call (1:1 Coaching) - https://www.theparentingreframe.com/coaching→ Follow Albiona on Instagram - @theparentingreframe→ Join Albiona's Paid Substack Community - https://theparentingreframe.substack.comLoved this episode?Please rate, review, and share it with someone who's been playing small, hesitating to start something new, or waiting for the "right time" to be seen in their truth.We're all learning to push past the fear, embrace the unknown, and step into the full magic of what we're capable of.Until next time,Albiona

Inside, Albiona explores:→ Why "letting go isn't the hard part—it's staying" applies to both life changes and daily parenting moments→ The four reaction types parents default to when boundaries get tested: punisher, adjuster, panicker, and avoider→ Why we desperately seek agreement when we set boundaries (and why we don't actually need it)→ How to stop over-explaining to your kids—and to yourself→ What it looks like to parent yourself back home while parenting your children forward→ Why discomfort doesn't mean unsafe, and how to ground yourself when everything feels shakyShe also gets honest about her own journey away from perfectionism and achievement, the spaciousness she's choosing in 2026, and why slowing down has become one of her most important practices.This episode is for you if you've ever set a boundary and then immediately wanted to take it back. If you've felt the pull to adjust, explain, or rescue your child (or yourself) from discomfort. If you know what you need to do but struggle to stay there when things get hard.Resources & Links:→ Book a Free Discovery Call with Albiona (1:1 Coaching) - https://www.theparentingreframe.com/coaching→ Follow Albiona on Instagram - @theparentingreframe→ Join Albiona's Paid Substack Community - https://theparentingreframe.substack.comLoved this episode?Please rate, review, and share it with a parent who needs permission to hold their boundaries without needing everyone's approval first.We're all learning how to stay—in our power, in our knowing, in the slowness—even when it feels uncomfortable.Until next time,The Parenting Reframe Team

In this inspiring episode, Jay Croft talks with Diane Firmani — a 71-year-old triathlete, women's hockey player, and standout on the latest season of The Golden Bachelor. Diane shares what led her from snowy Wasilla, Alaska, to a national TV spotlight, and how she uses fitness, community, and a bold spirit to redefine aging.You'll learn why movement matters, how friendships support longevity, and what The Golden Bachelor gets right about older adults. Diane also opens up about her training routines, motivation after loss, and why looking good is still a valid goal.

Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season.You'll learn:Why older prospects prefer low-pressure, educational events over discounts or sales pitchesHow to plan, promote, and host a small but mighty eventThe best way to convert attendees into paying clients without being pushyHow to make the most of your event with content, follow-up, and partnershipsJay also breaks down a simple five-step action plan to help you pick a date, choose a topic, and start generating new leads this week.If you serve the 50+ market, this is your playbook for ending the year strong—and heading into 2026 with momentum.

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Seth Scrimo, a former Marine and now a thriving fitness business owner in Wooster, Ohio. Just a few years ago, Seth was barely scraping by—earning around $4,000/month. Today, he regularly brings in up to $30,000 per month.How did he do it?By writing books that build trust and launching a local podcast that spotlights other business owners in his small town. It's a grassroots, connection-driven approach that proves old-school community building still works—especially for serving people over 50.Seth shares the mindset shifts, tactics, and systems that helped him grow—and how you can apply the same strategy in your business.

In this compelling follow-up to last week's conversation, Jay Croft is joined by Dan Ritchie, co-founder of the Functional Aging Institute, to explore the diversity within the over-50 fitness market. While most gyms target deconditioned older adults, Dan and Jay discuss the often-overlooked segment of active, high-performing individuals in this age group who still seek challenge, adventure, and high-level coaching.They share practical strategies for fitness professionals to market to all older adults by showcasing a variety of real client stories — from someone wanting to hike glaciers in Patagonia, to another preparing to summit Mount Kilimanjaro. If you're in the fitness industry and you want to serve the full spectrum of people over 50, this conversation is a must-listen.Guest: Dan RitchieBio: Dan Ritchie is the President and co-founder of the Functional Aging Institute and a former longtime gym owner. With decades of experience training older adults, Dan specializes in helping fitness professionals serve the unique needs of clients over 50 — from beginners to elite performers.Main Topics Covered:Not a One-Size-Fits-All MarketWhy the over-50 demographic is more diverse than many gym owners realizeHow to avoid alienating active older adults by assuming everyone is a beginnerThe Power of StorytellingHow real-life client stories like summiting Kilimanjaro or traveling Europe inspire belief and actionTips on using storytelling in marketing to connect with a variety of client typesProgram Design for Every Fitness LevelWhy you must scale programs for different abilitiesThe importance of making experienced clients feel seen and appropriately challengedMarketing to the Advanced 50+ ClientWhat gym owners can do to attract fit, motivated clients over 50Balancing welcoming beginner messaging with high-performance program offeringsTimestamps:00:00 – The power of believing what's possible after 70 01:00 – Jay introduces Part 2 with Dan Ritchie 02:00 – Overview of Andrew's fitness question from last episode 04:00 – Stats on low exercise rates over age 65 05:30 – Why we need to speak to all fitness levels 07:00 – Stories that resonate with high-performing older adults 08:30 – Kilimanjaro, Patagonia, and client adventures 10:00 – Fitness goals like golf, tennis, and pickleball 13:00 – Making clients feel seen and supported 16:00 – Jay's story about "Papillon" the grandfather 18:00 – Creating a gym where everyone feels they belong 20:00 – Reversing decline through consistent training 21:00 – Lance's story: feeling better at 75 than at 65

In this uplifting episode of The Optimal Aging Podcast, host Jay Croft reconnects with longtime friend and positivity expert Jay Clark, principal of JC Charity Services and a John Gordon-certified trainer. Jay shares how a positive mindset is not just feel-good fluff — it's a practical, powerful tool for overcoming adversity, improving your health, and growing your business.You'll hear:How positivity fuels resilience and deeper client connectionsThe difference between “kumbaya” optimism and action-based faithWhy core values and knowing your “why” help prevent burnoutReal-world ways small business owners can implement positive leadershipHow storytelling creates magic in leadership and marketingJay also hosts the podcast Making Our World Better, where he highlights unsung heroes in the nonprofit sector. Don't miss this inspiring conversation packed with actionable insights for fitness and wellness professionals over 50.Guest Name: Jay ClarkBio: Jay Clark is a John Gordon-certified Power of Positive Leadership trainer and the founder of JC Charity Services. He draws from a rich background in professional sports and nonprofit leadership to help individuals and organizations develop positive, resilient mindsets through workshops, coaching, and storytelling.Links:Website: https://jccharityservices.com/Podcast: Making Our World Better

Grab your coffee, your earbuds, and your favorite cozy spot—it's time for some juicy updates!

Mentor Sessions Ep.015: Bitcoin, Freedom, and the Illusion of ValueIs Bitcoin just a shared hallucination, or the ultimate tool to dismantle the fiat matrix? In this explosive episode of Mentor Sessions, we dive deep with Knut Svanholm, Bitcoin philosopher and author of Everything Divided by 21 Million and Praxeology: The Invisible Hand That Feeds You. Knut tackles the toughest FUD—Is Bitcoin's value subjective? Can it survive a government crackdown? Who will build the roads in a Bitcoin future? From debunking myths to exploring how Bitcoin rewires our minds for freedom, this conversation will arm you with the logic to orange-pill your friends and escape the system. Hit play and rethink money, power, and hope in 2025!Chapters: • 00:00:00 - IntroductionGet ready for a mind-bending discussion with Knut Svanholm on Bitcoin's power to reveal truth. • 00:02:06:19 - Is Bitcoin's Value a Collective Hallucination?Knut dismantles the myth of intrinsic value and explains why Bitcoin's worth is subjective. • 00:03:36:23 - Why “Store of Value” MisleadsKnut challenges the term “store of value” and redefines Bitcoin as a medium of exchange over time and space. • 00:06:30:08 - Bitcoin's Singular Purpose: Money, Not MoreWhy adding use cases like NFTs harms Bitcoin's role as sound money. • 00:09:12:19 - The Great Lie of Stable PricesKnut explains why prices should naturally fall and how Bitcoin exposes fiat illusions. • 00:11:36:09 - Can Bitcoin Survive Government Capture?Knut on why nodes, not miners, hold the power and how Bitcoin resists control. • 00:14:46:01 - Bitcoin's Antifragile DesignHow Bitcoin's decentralized chaos makes it stronger against attacks. • 00:20:14:16 - Who Will Build the Roads?Knut tackles the classic libertarian question with insights from his updated Praxeology book. • 00:33:19:09 - Bitcoin vs. Coercion: Ending TaxationHow sound money reduces incentives for violence and empowers voluntary systems. • 00:42:20:23 - The Shawshank Redemption of BitcoinKnut's powerful analogy on hope, freedom, and escaping the fiat prison. • 00:52:33:05 - New Chapters in PraxeologyKnut discusses new additions to his book, covering natural law and punishment. • 01:00:07:03 - Knut's Bitcoin Infinity AcademyLearn about Knut's project to share his books for free and educate Bitcoiners worldwide.About Knut Svanholm• Website: bitcoin-infinity.com • Twitter: @knutsvanholm • Bitcoin Infinity Academy: geyser.fund/projects/infinityFREE Bitcoin Book Giveaway: New to Bitcoin? Get Magic Internet Money by Jesse Berger FREE! Click here: bitcoinmentororange.com/magic-internet-money BOOK Private Sessions with Bitcoin Mentor: Master self-custody, hardware, multisig, Lightning, privacy, and more. Visit bitcoinmentor.ioFITSCRIPT is built by Bitcoiners for high performing men who want sovereignty over their health. Visit https://qrco.de/bfzjmaSubscribe to Mentor Sessions, Don't miss out!Follow Us: • BTC Sessions: @BTCsessions • Nathan: @theBTCmentor • Knut: @knutsvanholm • Bitcoin Infinity Show: bitcoin-infinity.comLoved this episode? Smash the like button, share with your Bitcoin crew, and subscribe for more! Check out our previous episode with Gary Cardone on wealth-building and Bitcoin mining: https://youtu.be/PHYfdjoZh6I #Bitcoin #BitcoinPhilosophy #Praxeology #AustrianEconomics #BitcoinEducation #KnutSvanholm #FinancialFreedom #MentorSessions #SoundMoney #Libertarian #BitcoinInfinity #SelfCustody #MentorSessions #Freedom #Podcast #Crypto #Cryptocurrency

This episode brings an energizing and expansive conversation with Natalia Gaitan, a Colombian immigrant, Creative Director, and Founder of Hola Luz Creative. Natalia's studio helps audacious, impact-driven entrepreneurs transform their purpose into powerful visual presence.From designing for Fortune 500 brands like TJ Maxx and JC Penney to launching a mission-driven creative agency, Natalia shares how her entrepreneurial journey has been an act of defiance, empowerment, and storytelling. We explore:How branding becomes a political act for Latina and minority-owned businessesThe power of redefining wealth, success, and visibility through entrepreneurshipWhy investing in your brand is non-negotiable if you're building a legacy of impactWhy purpose-led business needs strategy, not just passionTangible insights for changemakers ready to take their message seriouslyWhether you're a startup founder, creative, nonprofit leader, or seasoned entrepreneur - this episode is your reminder that branding isn't about ego. It's about credibility, impact, and giving your message the vessel it deserves. As Natalia explains in the episode, “If you took your business as seriously as you take your purpose, everything would change.”About Natalia Gaitan: Natalia, founder and lead designer of Hola Luz Creative Studio, is a bold advocate for purpose-driven branding. As a Latina entrepreneur with a background in designing for Fortune 500 companies, Natalia has transformed her passion for storytelling, cultural connection, and design into a thriving creative studio that serves audacious, impact-driven founders and organizations. Her work focuses on helping businesses amplify their voices and create lasting legacies through strategic branding and web design.Natalia's journey—from building her business in a second language to stepping into leadership as a speaker and mentor—reflects her commitment to breaking barriers and empowering women of color and underrepresented communities. She believes that a brand is not just a business asset but a powerful tool for connection, belonging, and change.Through Hola Luz Creative Studio, Natalia collaborates with clients to craft bold, authentic brands that inspire connection, elevate their visibility, and shine a light on their unique stories. With a blend of expertise, empathy, and cultural resonance, she's on a mission to help entrepreneurs build brands that don't just look good but also make an impact.Connect with Natalia:Instagram: @holaluzcreativeWebsite: www.holaluzcreative.comLoved this episode? ✨ Leave a review on Apple Podcasts or Spotify. It helps more changemakers find this show and dare to be seen.

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity project—it's a strategic marketing asset.You'll learn how Rick helps fitness pros turn their everyday knowledge and client stories into published books that build authority, attract ideal clients, and fuel long-term growth. From using AI tools like ChatGPT to creating targeted funnels and lead magnets, Rick shares his complete process—and why it's never been easier to get started.

In this episode, host Debi Robinson sits down with Jodi Cohen, founder of Vibrant Blue Oils, to explore the deep connection between essential oils, nervous system regulation, and overall health—including your bones.Jodi shares how essential oils can be more than a pleasant scent—they're a scientifically-backed self-care tool that supports everything from digestion and detoxification to fascia health and emotional balance.We discuss:The role of the vagus nerve in healingHow smell directly calms the brain and bodyFascia, lymph, and circulation as key players in bone healthSpecific oil blends for parasympathetic activation, inflammation, and hormonal balanceWhy your body can't heal when it's stuck in stress—and how oils can change thatConnect with Jodi:

In this inspiring episode of Getting Real, Monick Halm sits down with Wanda, a powerhouse global strategist, best-selling author, TEDx speaker, and founder of Active Ingredients Inc. and the women's collective This Is What She Said. Wanda shares her journey of transforming chaos into clarity over the past 25 years — and how she helps individuals and brands achieve massive breakthroughs by shifting how they think.Wanda reveals the most overlooked reason people get stuck: they're solving the wrong problem. She explains how focusing on the desired outcome — not the immediate issue — leads to more powerful, lasting solutions. Through a simple but profound analogy about pulling weeds in a garden, she highlights how outcome-driven thinking changes everything from your strategy to your results.The conversation flows into how living in curiosity can rewire how we handle challenges, conflicts, and even our relationships. Wanda shares a personal, moving story about surviving a coma, and how intellectual humility—especially in a medical setting—played a crucial role in saving her life. From entrepreneurs to executives, the lessons are clear: staying open, curious, and humble is a game-changer.Monick and Wanda also dive into what it really means to have a brand. Spoiler: it's not your logo or tagline. Wanda breaks down the three essential parts of a brand strategy in simple, relatable terms and explains why your brand must be a relationship, not just a product.You'll also learn about Wanda's passion project: This Is What She Said, a unique and intimate women's collective designed to help members grow their businesses through honest support, visibility, and co-creative squads. Wanda shares the deeply personal story that sparked this movement and how she built a space where women lift each other without competition.Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with mindset shifts, real talk, and practical wisdom. You'll walk away inspired to reframe your thinking, clarify your outcomes, and surround yourself with a tribe that helps you grow.Key Takeaways:Why solving for the outcome leads to breakthroughsHow curiosity and intellectual humility fuel creativity and connectionThe true definition of a brand and why it's more than just visualsA powerful model for growing your business in sisterhoodThe mindset shift from accountability to shared responsibility and actionConnect with Wanda:

327. Unlock your inner strength- mental toughness tips for moms facing daily challenges. | Routines, Schedules, Time Blocking, Home, Time Management, Self Care, Moms, Spring Cleaning, Balance “Unlock Your Inner Strength: Mental Toughness Tips for Moms Facing Daily Challenges”Feeling overwhelmed by the daily chaos of motherhood? Wish you had the mental strength to handle challenges with confidence and ease? In today's episode, we're diving into how to build mental toughness so you can turn obstacles into opportunities and thrive—even on the hardest days.You'll learn research-backed strategies to: ✔️ Start your day with a resilient mindset for more peace & focus. ✔️ Push past discomfort and build daily habits that strengthen your willpower. ✔️ Set weekly resilience challenges to develop long-term mental toughness. ✔️ Reflect on obstacles and transform setbacks into growth moments. ✔️ Create an evening routine that resets your mind for success.This episode is packed with actionable tips to help you stay strong, handle stress, and build the resilience you need to thrive in motherhood and beyond.Episode Highlights:✅ Start Your Day with Intention: A strong morning routine improves focus and resilience, reducing stress for the day ahead. Research shows that gratitude, affirmations, and mindfulness boost emotional well-being and mental toughness.✅ Embrace Discomfort to Build Resilience: Doing one hard thing daily—whether it's exercising, delaying gratification, or tackling a tough conversation—trains your brain to handle challenges with confidence.✅ Set Weekly Resilience Goals: Choosing one challenge per week expands your mental and emotional endurance, making it easier to tackle bigger obstacles. Research shows that consistent small wins train the brain for long-term resilience.✅ Reflect and Learn from Challenges: Self-reflection helps reframe setbacks as opportunities for growth, boosting problem-solving skills and emotional intelligence.✅ Evening Mental Reset: Ending your day with gratitude and intentional reflection reduces stress and improves clarity, helping you wake up mentally stronger.YOUR NEXT STEPS:1️⃣ Pick One Mental Toughness Tip: Choose one habit from today's episode and start implementing it this week.2️⃣ Join the Thriving Homemakers Academy Summit: Don't miss out on this powerful event designed to help you create a peaceful & joy filled home! Sign up now → [THA ONLINE COURSE FOR MOMS]3️⃣ Get Your HFM Productivity Planner: Create an intentional, stress-free life for yourself with the best planner for busy moms. Grab yours today → [SHOP PLANNERS HERE]Connect with me:✨ Instagram: @highfivemotherhood ✨ Website: www.highfivemotherhood.comLoved this episode? Leave a review and share it with a mom friend who needs encouragement today!Until next time, Mama—keep showing up, stay strong, and remember: You've got this!

Another day with another amazing guest; Keren Eldad…Keren Eldad has launched her debut book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism and the Constant Pursuit of More! Order her book here. In today's episode we talk all about hustle culture in women and men, burnout, perfectionism, and how God can be telling you that it is time to START OVER.This was such an amazing episode, and I am so grateful to have been able to chat with Keren today and pick her brain for all of you.Find Keren Here!: https://kereneldad.comLoved how this episode came out! Thank you for all your constant love and support on my show - I truly appreciate each and every one of you!Video Podcast Link:Check out my 2025 game plan here: https://d5163f-08.myshopify.com/products/2025-game-plan?utm_source=copyToPasteBoard&utm_medium=product-links&utm_content=webHead on over to Rula.com/fromeve to get started today. After you sign up they ask you where you heard about them. PLEASE support our show and tell them our show sent you.LinkTree (all links) : https://linktr.ee/foryoufromeveWebsite + Services: https://www.foryoufromeve.orgInstagram: https://www.instagram.com/foryoufromeveTiktok: https://www.tiktok.com/@foryoufromeveAmazon Storefront: https://www.amazon.com/shop/influencer-e333d6b9?utm_source=hoobe&utm_medium=socialLTK: https://www.shopltk.com/explore/Olivia_Eve_Shabo Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.