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3 episodes with ecommerce manager
6 episodes with ecommerce manager
3 episodes with ecommerce manager
2 episodes with ecommerce manager
3 episodes with ecommerce manager
2 episodes with ecommerce manager
3 episodes with ecommerce manager
2 episodes with ecommerce manager
2 episodes with ecommerce manager
¿Qué tiene Murcia? Allí nació el mayor ecommerce español, PcComponentes. Pero también Dosfarma, Fini Golosinas, Ecus Kids, Hero, Beer Sapiens… y Pádel Nuestro, o bueno, 360º Padel Group. Si te quedas todo el programa verás que aunque su marca más conocida sea Pádel Nuestro, está integrado en un grupo con 5 tiendas online vinculadas todas ellas al pádel. Han creado un gigante de casi 60 millones de euros de facturación en 2024, con expectativa de superar los 80 este año. Con origen en digital, expansión en tiendas físicas propias, presencia internacional. Sin duda el mayor negocio digital del pádel a nivel mundial.Veremos con su Ecommerce Manager, Pepe Ortuño, cómo nació y escaló el proyecto. Cómo planean diferenciar las distintas webs del grupo, cómo trabajan la omnicanalidad, su marketing… Enlaces de interés:[Beloved sponsor] Doofinder: buscador avanzado para eCommerce: https://www.doofinder.com/?utm_campaign=Ecosystem&utm_source=marketing4ecommerce&utm_medium=referral&utm_content=ES_podcast_marketing4ecommerce_recomendaciones
Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK's largest gardening brands. It's a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million. Hit PLAY to hear: How Sarah Raven skyrocketed from £8M to £22M in sales
Is it time to grow your international footprint? In this podcast episode Shaun Loughlin, Head of eCommerce and Technology at LeMieux, joins Richard Hill to discuss all things global expansion. During his time at the UK's premium equestrian brand LeMieux, Shaun has grown the eCommerce team from 1 to 17 employees and boosted business growth by an impressive 200%! Shaun explores LeMieux's mission to be the most exciting global equestrian brand, his unexpected journey into eCommerce and the strategies driving their impressive expansion. From the importance of brand storytelling and emotional connection with customers to the intricacies of omnichannel strategy and the role of continuous learning in this rapidly changing industry, Shaun shares insights that are sure to help you with your growth journey. Whether you're interested in scaling your eCommerce operations or establishing a strong brand presence in new markets, this episode has something for you. Don't miss out on these valuable learnings from an experienced voice in eCommerce. Topics Covered 00:37 - How Shaun ended up leading the eCommerce for LeMieux with an unexpected career journey 05:28 - Jodie Bradshaw, a self-taught eCommerce Manager and equestrian enthusiast, built a successful website that benefited from strong brand distribution and a large social media following 07:56 - Hiring a data manager and implementing a product information management system transformed operations, enabling better data access, scalable marketplace expansion, and website localisation 09:41 - Focus on optimising data feeds with essential details beyond basic attributes for successful multimarket eCommerce 14:19 - Identify US, choose strategy, start with Google Ads - their global expansion strategy 17:12 - eCommerce growth demands constant warehouse expansion adaptation 22:24 - Brand value provides resilience and competitive advantage 23:16 - Differentiating with brand is a game changer 28:17 - Unsustainable business models lead to brand collapse 29:44 - Managing shopping feeds involves more than being the cheapest 32:46 - Strong brand offers unmatched quality at affordable prices 36:43 - Scaling profits but struggling with capacity strain 40:14 - Knowledge is accessible; engage with events and trends 42:33 - Strategically nurture brand communities for sustainable growth
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Gabrielle Noakes, Ecommerce Manager at Dixxon Flannel Co., and Priya Patel, Director of Product Marketing at Okendo. Dixxon Flannel is known for its dedicated cult following and limited-edition flannel drops. Learn how Gabrielle and her team leveraged Okendo's review and loyalty tools to deepen customer engagement and increase Average Order Value (AOV) by 12%. Discover how Okendo can transform your brand's growth. Build a thriving loyalty program and generate more reviews➝ https://okendo.io Key Takeaways: Harnessing Customer Feedback: Implementing post-purchase review requests increased reviews to 70,000+ in just two years. Custom Loyalty Programs: Dixxon's DILF (Dixxon Insider Loyalty Fam) program was tailored to their audience, resulting in 20,000 sign-ups since June. Boosting AOV: Loyalty members spend 12% more than non-members, showing the power of a well-targeted loyalty program. Why Listen: Discover how custom review strategies can transform customer feedback. Learn about integrating brand culture into loyalty programs to drive engagement. Gain insights into managing product drops and maximizing their impact through customer loyalty. Timestamps: 0:00 - Dixon's Origin Story 2:00 - Cult Following and Limited Edition Flannels 4:00 - Creating Authentic Brand Loyalty 6:30 - How Okendo Supports Dixon's Loyalty Program 10:30 - Successful Collaborations: Metallica and More 13:00 - Using Customer Feedback to Improve Products 17:00 - Building a Full Customer Marketing Strategy with Okendo 21:00 - Peak Flannel Season and Expanding Product Line 25:00 - Planning for Black Friday and Holiday Season with Okendo Hashtags: #DixonFlannel #CustomerLoyalty #Okendo #DTCPodcast #BrandCollaboration #FlannelFashion #MetallicaCollab #EcommerceMarketing #CustomerReviews #LoyaltyPrograms #ShopperEngagement #BlackFridayPrep #HolidayShopping #CustomerFeedback #FlannelSeason Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
️ ¡Descubre cómo una marca centenaria conquista el mundo digital! En este episodio, nos sumergimos en la fascinante historia de XL extra large y su aventura en Mercado Libre. María Florencia Consoli, Ecommerce Manager de XL, nos revela las claves detrás de su expansión en marketplaces. Desde la transformación de un equipo de cobranza tradicional hasta lograr un crecimiento del 400% en Mercado Libre en solo un año, Florencia comparte insights valiosos sobre: - Estrategias para adaptarse al cambio empresarial - Cómo equilibrar la presencia en marketplaces y el ecommerce propio - El poder de estar donde el cliente busca ¿Listo para impulsar tu estrategia digital? ¡No te pierdas este episodio lleno de aprendizajes! Puedes encontrar el podcast y suscribirte en el siguiente enlace: https://www.inboundcycle.com/podcast-marketing-leaders?hsLang=es. Y si tienes cualquier comentario o duda, puedes escribirnos a pau@inboundcycle.com o bien buscar y agregar a Pau Valdés en LinkedIn
Our guest Jon Trevor has a unique background working in the Digital Shelf first on the Agency side with Ascential and, during the last two years and a half, at Ecotone, is the leading company in Europe for organic, vegetarian, healthy and fair-trade food. When Jon joined this business, he decided to take a unique take on Digital: instead of relying on external partners, he in-housed many of the capabilities that are normally outsourced. In this conversation, you'll hear about his journey and how he's developed this team through: Ecotone's brand portfolio, approach to biodiversity and B Corp status Jon's career background in agency His current scope within Ecotone's global eCom team managing the tech stack and providing services and capabilities to local BUs An in-house approach to digital shelf and how they deliver tools, reporting, and resourcing against the key areas Integrating AI into digital shelf analytics and the wider business Content creation and an in-house Digital Asset Management system More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Crea tu tienda online sin complicaciones para empresas de todos los tamaños con nuestro patrocinador Bigcommerce. https://www.bigcommerce.es/ Muchos de los protagonistas del ecommerce que han venido al podcast a contar su conocimiento en tiendas online corresponden al sector B2C, pero sin embargo es el mercado B2B la vertical más importante en cuanto a facturación en el comercio electrónico. Una vertical que cuenta con tácticas diferentes si la comparamos con la venta al consumidor final, y para desentrañar las particularidades del Ecommerce B2B contamos hoy con Alberto Guede, Ecommerce Manager de uno de los mayoristas en electrónica más importante: DMI Computer. Con Alberto hablamos de las diferencias entre el Ecommerce B2B y el B2C, de almacenes robotizados y automatizados para suplir pedidos con decenas y cientos de líneas, de dropshipping para tiendas minoristas, de personalizar al máximo la experiencia y centrarse en fidelizar clientes, no en crecer, por política de compañía. Una charla donde recorremos las operativas en una compañía que ha multiplicado su número de referencias por 7 en sólo 3 años. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg
Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.In this episode, we talk to Alexa Fisher, Ecommerce Manager North America, Delognhi Group.Enjoy!
#148Reinvención Profesional En este episodio conocemos la historia de Joan Borrell, autor junto con su mujer, de la metodología de Ecommerce Manager de Mamis Digitales y CFO de Jyoko. El nos cuenta cómo decidió dejar su trabajo estable para ayudar a su mujer a crear su propio negocio, nos habla de los retos a lo que se ha enfrentado y cómo gestiona la conciliación, cuando en su caso, es él quien tiene más presencia en el día a día de la vida familiar. Una historia de reinvención en pareja que nos demuestra que la conciliación es posible para todos. ¿Quieres conocer su historia? Dale al play para escuchar PD : Si tú también quieres aprender cómo puedes reinventarte para conciliar, registrate gratis en nuestro evento, “La Vuelta al Cole de Mamá” Descubre las profesiones digitales que te permiten reinventarte sin renunciar a tu maternidad. Reserva tu plaza gratis en este enlace https://www.mamisdigitales.org/evento Todos los detalles en el blog: http://madresreinventadas.com/ Enlaces mencionados en el episodio: https://jyoko.com/es/ https://www.linkedin.com/in/joan-borrell-fraile-99a77252/ https://www.instagram.com/jyoko.kids/ Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals
Matt is the eCommerce Manager at Thermacell - https://www.thermacell.com Thermacell is a designer, manufacturer, wholesaler, distributor & DTC retailer of natural insect repellent products Matt has a deep background in DTC & retail eCommerce having come from Amazon Matt has helped Thermacell turn his experience into a strategic B2B eCommerce strength In this episode, Jason & Matt discuss how B2B brands can leap ahead by pulling from the rich eCommerce talent pool to be found in the DTC & B2C eCommerce world
#141Reinvención Profesional Nunca es tarde para reinventarse, y este episodio es una muestra de ello. Hoy hablamos con Ana Blanco, una mujer de 50 años, con su madre a cargo , quien ha decidido dar un giro a su vida profesional. Y lo está consiguiendo. Porque nunca es tarde para comenzar de nuevo en una profesión, aún sin tener experiencia. ¿Quieres conocer su historia? Dale al play para escuchar. Todos los detalles en el blog: http://madresreinventadas.com/ Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals
Migrations are challenging but what's it like when you're doing it for the first time having previously not been in an ecommerce focused role? Jodie Bratchell, ecommerce manager for leading equestrian brand LeMieux, moved into her first digital role in 2018 and shortly afterwards leapt into a Zencart to Magento replatforming project for B2C and B2B sites, as well as being the key ecommerce stakeholder in switching over payment providers. Tl;dr what we cover: What it's like transitioning to an ecommerce role? The experience leading a replatforming project for the first time The benefits of deep customer & product knowledge when replatforming Advice and insights on how to effectively manage a project
Erik Dotzauer is the Ecommerce Manager at DocShop Pro, a one-stop-shop medical supply marketplace that also provides a customizable inventory management system for clinical offices. He has served in a host of leadership and marketing positions, including Senior Magento Project Manager and Team Lead at Human Element and Director of Athletics Marketing at Eastern Michigan University. His early career was spent in city and community development. In this episode… Every online marketplace is made or broken by its ecommerce platform. The customer experience, data management, and usability have lasting repercussions that can lead to meaningful growth. While there are many areas in business that taking shortcuts can be justified, your platform should be a priority. Few companies understand this principle better than DocShop Pro. As a massive online storefront for medical practices, DocShop Pro has grown considerably over the last decade. A major component of this success has come from adopting a more capable ecommerce platform. And you can hear all about it in this episode. Guillaume Le Tual sits down with Erik Dotzauer, Ecommerce Manager at DocShop Pro, on this episode of the Ecommerce Wizards Podcast to discuss Erik's experience with Adobe Commerce. They talk about the company's eight years of growth, the necessary changes they made, and how they functioned both online and offline. Erik also details how DocShop's ecommerce platform helped accelerate its growth.
En este episodio de Ecommerce News Podcast vamos a hablar de "Cómo facilitar el pago a tu cliente", de la mano de Joan Escribano, eCommerce Manager de BBVA. Con él hablaremos de: • La Evolución del eCommerce en 2022 (crecimiento total y sectores) • Evolución del comportamiento de los consumidores (gran crecimiento de Bizum y otros métodos de pago) • Cómo mejorar la experiencia del comprador (analítica de datos para mejorar conversión) • Recomendaciones para 2023: o Simplificar checkout (tokenización, nuevos métodos pago) o Abrirse a nuevos mercados (ventas internacionales) o Social eCommerce o Financiación compras
La digitalización nos ha alcanzado, y si bien muchas empresas de diferentes rubros han logrado alcanzar el éxito debido a la digitalización, otras más han tenido que reinventarse, modificar sus estrategias y adaptarse a un mundo menos físico. Para enterarnos de cómo lo ha hecho Epson hemos invitado hoy a María Fernanda Fragoso, eCommerce Manager de Epson Latinoamérica. Enlaces de interés:
Cześć! PageSpeed to coś, czym wielu ecommercowców obecnie żyje. Jest to jeden ze wskaźników, na który zwraca się szczególną uwagę.I dziś opowiemy Wam o tym:- czym jest wskaźnik Pagespeed?- jak czytać raport z Google Pagespeed Insights?- jak ważny (lub nieważny) jest ten wskaźnik?- jak wygląda przeprowadzenie audytu?- co zazwyczaj wynika z audytu i na co warto zwrócić uwagę?Do odcinka zaprosiłem najlepszych ekspertów, czyli moich programistów! Tak, to będzie trochę autopromocja i autoreklama. Ale tylko trochę, przede wszystkim jest to przekazanie Wam takiego kompendium odnośnie do tego tematu.Weźcie pod uwagę, że Łukasz i Paweł nie występują za często przed kamerą. To są eksperci, którzy działają, a nie promują się. I ja jestem im bardzo wdzięczny, że zgodzili się wystąpić i podjęli to wyzwanie.Tutaj wspomnę, że nasi programiści robią kanał na Youtube Prosta Presta, gdzie dzielą się różnymi ciekawymi technicznymi rzeczami, które warto znać jako Ecommerce Manager. Jest już prawie 10 odcinków, więc może akurat znajdziesz coś dla siebie.Materiały do tego odcinka dostępne na stronie: https://convertis.pl/70/Zapraszam na rozmowę!Zanim zacznę, to bardzo gorąco zachęcam Was do zapisania się do newslettera na stronie https://rozmowynazapleczu.pl. Dzięki temu żaden nowy odcinek podcastu Wam nie umknie, a dodatkowo dostaniecie najważniejsze newsy o ecommerce z Polski i ze świata.Zapraszam do odsłuchania innych odcinków podcastu Rozmowy na Zapleczu:https://convertis.pl/kategoria/podcast-ecommerce/
Kurt Elster is the Host of The Unofficial Shopify Podcast and Senior eCommerce Consultant and Shopify Plus Expert at Ethercycle, Chicago's premiere Shopify partner agency. He helps Shopify merchants, like Jay Leno's Garage, uncover hidden profits in their websites by developing apps and providing strategy and advisory services. Prior to his work with Ethercycle, Kurt worked as the eCommerce Manager for THMotorsports, an Adjunct Professor at Oakton Community College, and Chief Technology Officer for the Center for Entrepreneurship in Liberal Education in Beloit. Kurt graduated from Beloit College with a degree in business economics and earned his MBA in entrepreneurship and entrepreneurial studies from the Illinois Institute of Technology. He attended The University of Chicago Booth School of Business for a certificate in integrated marketing, where he gained an integrated marketing perspective to help maximize the impact of marketing efforts. In this episode… “Best practice” can have numerous meanings and set up false expectations for entrepreneurs. How can you get the same results with less effort? When your website is the face of your brand, how can you optimize and increase conversion? Kurt Elster follows his rule of thumb: simplify. Don't complicate, confuse, or slow down your website when you can optimize and increase conversion rates. By having a traditional landing page with simple, easy-to-read links to your products, consumers can easily navigate on any device and platform — the proof is in the split testing. Join Joe Valley in this episode of the Quiet Light Podcast as he sits down with Kurt Elster, Host of The Unofficial Shopify Podcast and Senior eCommerce Consultant and Shopify Plus Expert at Ethercycle. Together, they break down why “best practice” is unique for everyone, achieving statistically significant results by increasing readability, and upgrading your website to increase conversion rates.
Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions to register for the sessions in your time zone
#97 Gestionar tiendas en Amazon para ampliar el escaparate. Antonia Aunión es una mujer con mucha determinación. Siempre ha apostado por aprender y el cambio no le da miedo. Economista de profesión, ha trabajado en sectores distintos, pero llegó un momento en su vida que quería reinventarse. En esa búsqueda conoció la profesión de Ecommerce Manager y lo vio claro. Ayudar a la pequeña tienda a ampliar su escaparate vendiendo en Amazon, era una oportunidad de crecimiento para muchos negocios, que luego de la pandemia se han visto afectados. Hoy Antonia forma parte de la primera edición de Ecommerce Managers de Mamis Digitales, y aunque no es madre, ha comenzado su camino de reinvención en esta comunidad. ¿Quieres saber cómo ha cambiado su vida? Dale al play para escuchar. Todos los detalles en el blog: http://madresreinventadas.com/ Enlaces mencionados en este episodio: https://aunionseller.com/ Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals
In this episode, Search Laboratory's Founder, Ian Harris is joined by Dave Howlett, Data Solutions Architect and Anita Klinkosz, Digital Strategist. The team are also joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harrison, Ecommerce Manager at Salonwear Direct. They discuss the key issues that retailers face, such as stock issues and returns, establishing the impact of product margins, revenue versus profit, and incorporating customer lifetime value. Exploring the importance of tracking the right data to unlock the insights that will lead to true business growth.
El 8 y 9 de junio estuvimos por Barcelona asistiendo al evento Digital 1to1, y aprovechamos que teníamos a muchos perfiles interesantes alrededor para montar un reportaje preguntando a varias marcas de distintos sectores cómo les estaba afectando la crisis de la cadena de suministro. Vas a escuchar análisis de profesionales de las marcas Planeta Huerto, Gioseppo, Funidelia, Cosmeticos24h, Ametller Origen, Volkswagen o Groupe SEB, el grupo de Moulinex o Rowenta. Elisa Rabaté, Online and Digital Marketing Director de AmetllerOrigen Juan Caparrós, Supply Chain Controller en Planeta Huerto Octavi Gibernau, Engineer | Audi Digital Business Manager de Volkswagen Carles Aragonés, Ecommerce Manager de Groupe Seb Carlos Muñoz, E-commerce Manager en Gioseppo Francisco Durá, Director de Cosméticos 24h Javier Ferraz, Responsable de UX & Growth en Funidelia Enlaces de interés: Ecommerce'n Chanclas: https://academy.marketing4ecommerce.net/ecommerce-en-chanclas/ [Beloved sponsor] Doofinder, el buscador inteligente que te ayuda a vender más: https://bit.ly/doofinder-m4c
Cześć! Dziś rozmawiamy o czymś, co wielu firmom się nie udaje. O przejściu od offline'u do online'u. Dziś moim gościem jest Wojciech Juszczak - Ecommerce Manager z Baltic Company. Firmy, która według KRS miała 2 lata temu 40 mln złotych obrotu, a obecnie zatrudnia 150 pracowników.Baltic Company wystartowało z ecommerce 3 lata temu, a dziś jest to już znaczna i ważna gałąź firmy. Ich ecommerce puderikrem sprzedaje kosmetyki, a ta branża jest przecież bardzo konkurencyjna.Dziś porozmawiamy o skutecznym podejściu do budowania ecommerce w firmie z tradycjami z perspektywy Ecommerce Manager'a, który został zatrudniony, by wspomóc firmę w budowaniu tego działu.Z tego odcinka dowiesz się m.in.:- jak Baltic Company wykorzystuje swoje obecne zasoby offline'owe do budowania przewagi w online- dlaczego korzystają z agencji, a nie budują własnego działu- jak dbają o klienta po zakupach, by przychodził częściej i kupował więcejMnie to bardzo zaskoczyło, bo zawsze uważałem, że te sposoby słabo działają - a jednak! :)Materiały do tego odcinka dostępne na stronie: https://convertis.pl/58Zapraszam do słuchania!Zanim zacznę, to bardzo gorąco zachęcam Was do zapisania się do newslettera na stronie www.rozmowynazapleczu.pl. Dzięki temu żaden nowy odcinek podcastu Wam nie umknie, a dodatkowo dostaniecie najważniejsze newsy o ecommerce z Polski i ze świata.Zapraszam do odsłuchania innych odcinków podcastu Rozmowy na Zapleczu:https://convertis.pl/kategoria/podcast-ecommerce/
Kristina Muntean is the Manager of Strategic Partnerships at Gorgias, an integrated helpdesk for e-commerce brands. Gorgias is on a mission to help brands deliver personalized support and exceptional customer experiences across multiple channels. Before joining Gorgias, Kristina was the eCommerce Manager of Kion, the Owner of Thrive Rolfing, and the Executive Assistant of Muntean Leadership Group. She attended the University of Colorado Boulder and received her degree in psychology and neuroscience, with a certificate in entrepreneurship. In this episode… It's no secret that today's consumers expect an instantaneous and personalized response from e-commerce brands. So, how can your brand effectively meet these demands? What is the key to reducing points of friction between your brand and the consumer? When it comes to increasing consumer satisfaction, the secret to success is to have a quick response time. Kristina Muntean knows the importance of delivering exceptional and immediate service to reduce friction points in the consumer experience. She, along with the team at Gorgias, helped one brand increase its revenue for a single product by seven figures. So, how can you boost your response times and, in turn, your business? In this episode of the Quiet Light Podcast, Joe Valley sits down with Kristina Muntean, the Manager of Strategic Partnerships at Gorgias, to talk about the future of customer service for e-commerce brands. Kristina discusses how Gorgias' automation tools can speed up your response times, her tips for building valuable relationships with customers, and why increasing your touchpoints correlates to higher consumer satisfaction.
Durante l'Ecommerce Start di 4ecom abbiamo avuto il piacere di intervistare Federico Dezi Ecommerce Manager di Doppelganger che ci ha raccontato la sua esperienza da Ecommerce Manager all'interno di una realtà ecommerce che parte dal retail e attraverso il digitale e all'utilizzo sapiente dei dati punta ad offrire un'esperienza unica ai propri clienti.L'evento Ecommerce Start di 4ecom è mirato all'approfondimento dei topic che rappresentano le fondamenta dell'eCommerce: Business Plan, Logistica, Piattaforme CMS e Sviluppo Custom, Servizio Clienti e Customer Care.#4ecom #ecommercestart #culturadigitale-------------------
El pasado 5 de abril nacía - por fin - UNILAE, el marketplace de PcComponentes con el que pretende abrirse paso a nivel internacional. Inicialmente, UNILAE era el nombre que se barajaba para rebranding de PcComponentes, un nombre que a nivel internacional generaba muchas dudas como marca. El gran éxito en el mercado local de la empresa murciana ha hecho que PcComponentes no cambiara de nombre, y UNILAE se adoptara para su estrategia de internacionalización. Para su primer año de vida completo (2023), UNILAE viene con el objetivo de alcanzar los 1.000 vendedores, 500.000 productos y una facturación de 25 millones de euros, para alcanzar los 100 millones en un plazo de 4 años. Charlos en este podcast con David Morales, Ecommerce Manager de PcComponentes y a los mandos de UNILAE. ¡Arrancamos! Enlace a video campaña de PcComponentes: https://ecommerce-news.es/pccomponentes-lanza-su-primeracampana-de-marca-mostrando-su-adn-la-pasion-por-la-tecnologia/
Sean Kopen, eCommerce Manager at The Brick, jumped onto the eCom Ops Podcast to share the significance of automation in eCom, tips on customer handling and how to set up transparent procedures for customer satisfaction.
Sleek. Efficient. Always evolving. What are we talking about? Well, ECommerce websites, of course. But not just any ECommerce website — we're talking the Hill & Markes website and everything that goes into a functioning B2B shop with the master of analytics, the wizard of data— Nick Seefeld, ECommerce Manager at H&M. In this episode of Since1906, we sit down with Nick and discuss all the strategies behind what makes our company website and store so user-friendly. Website? Yeah, we have that. But did you also know we have a fully functioning mobile app that is an extension to our website? You didn't? Well, now you know (so go download it!). It takes a lot of knowledge of new trends in order to create the perfect ECommerce site. Nick teaches us about SEO and other super-secret business code and acronyms. After you listen to this, you'll be talking like an ECommerce pro. But as always, we aren't all serious biz. We're here for laughs, to hear Nick's proudest goals and achievements, and he teaches us about the importance of showing up authentically in your day-to-day life.Nick is a great teacher, so sit down and get your notebooks out — you're going to want to write this stuff down.
Rich Diehl, eCommerce Manager and head of the eBay department talks about the United Recyclers Group convention held in New Orleans April 5th -7th
In this episode of The Interview series, recorded at Spring Fair 2022, host Karl McKeever is joined by British Independent Retailers Association CEO Andrew Goodacre and Jayne Weldon, ECommerce Manager of new BIRA-backed online trading platform Neartoo - launching this month, exclusively for indies. While The Retail Exchange's Mark Faithfull talks to Claire Leigh, founder of award-winning independent retailer, Two Ducks. During the pandemic, customers were increasingly keen to support smaller, independent and community retailers. But will bricks-and-mortar independent retail still be popular and relevant as we move forward?BIRA CEO Andrew Goodacre believes so. The noises coming out of the sector suggests that shops are rising to the challenge. And now it's time to support them, in person or through sensible online marketplaces.This is, very much, the time for independent shops, run by owners with passion and commitment, to seize the moment.
Daniele, AutoDS' eCommerce Manager and mentor, is running and managing many dropshipping stores under his belt. In this interview, we go over his strategies, difficulties he overcame to become successful, and much more. Learn how he went from running a small Italian eCommerce store to becoming AutoDS' eCommerce Manager with millions in revenue!
In our 107th episode, we talk to Ashley Hubbard, Ecommerce Manager at Grenson, about his experience with migrating to BigCommerce Enterprise. We discuss their approach to design, why they decided not to go headless, key pros and cons of the platform, data migration and lots more.
Biznes eCommerce musi rosnąć organicznie. W tej branży ważna jest skalowalność, a jednym z wyznaczników sukcesu jest dopracowany core business. Co jeszcze ma znaczenie? O rynku eCommerce i wyzwaniach firm działających online opowiadał Marcin Rudzik - CEO Brand Active i autor podcastu Merytorycznie o eCommere. Z tego odcinka dowiesz się od czego zacząć, wchodząc na rynek eCommerce, dlaczego nie można porównywać sprzedaży w eCommerce i na marketplace'ach, czy warto zaczynać sprzedaż w Internecie od własnego sklepu, dlaczego rynek potrzebuje eCommerce Managerów, jak początkujące biznesy online powinny docierać do potencjalnych klientów, czy budżet bez dna jest gwarantem sukcesu? A ponadto mnóstwo ciekawostek z branży. Jakie innowacje szykuje Shopify? Co powinien wiedzieć eCommerce Manager? Dlaczego warto inwestować w Product Information Management? Zapraszamy do słuchania!
Record webinar về chủ đề Trigger Event cùng chị Hiền Lưu - Ecommerce Manager & Operations Manager tại ALDO Vietnam. Chia sẻ về case study “Chuỗi livestream event series của ALDO Vietnam”. Điểm khác biệt của chương trình khiến nó trở nên thành công đó chính là dùng Trigger event để build doanh số thay vì build brand.
Los negocios online, dieron como oportunidad nuevas vacantes de trabajo, en el sector digital, trabajos que sufren constantes cambios, que requieren de capacitación e investigación todo el tiempo. Hoy te lo explica Eduardo Acuña, CEO en Samishop. ¡No te lo puedes perder!
In questa puntata ho avuto il piacere di intervistare Liberato Strazzullo Co-Founder e CIO IEM S.r.l ed Ecommerce Manager.00:00 - Intro02:20 - La storia di Liberato Strazzullo07:30 - La "Cultura del Dato"10:30 - Nelle aziende c'è questa sensibilità all'analisi dei dati?16:30 - Per te che cosa vuol dire che un'azienda è data driven?21:00 - Quali sono le figure o le aree di un'azienda che devono essere coinvolte?23:00 - Ci racconti cos'è come è nato IEM explore?31:00 - L'importanza di centralizzare i dati per analizzarli38:30 - È una soluzione per tutti o solo per i progetti che hanno già una certa storicità?52:00 - Qual è lo strumento imprescindibile, quello a cui non rinunceresti?I dati sono stati definiti il “nuovo petrolio” e oggi grazie agli strumenti digitali possiamo attingere ad una mole di informazioni enorme attraverso le quali le aziende possono prendere decisioni cosiddette data-driven ovvero guidate dai dati. Con Liberato scopriremo l'importanza dei dati all'interno di un'azienda e in particolare per un progetto ecommerce.Vuoi saperne di più su IEM?https://www.iem-explore.com/Se vuoi metterti in contatto con Liberatohttps://www.linkedin.com/in/liberato-strazzullo/-------------------
Born and raised in northern Virginia, he went to the University of Houston to study marketing with a minor in finance. After college, he joined Mattress Firm full-time and continued his sales career both in Brick and Mortar stores and phone sales at their corporate headquarters, known as the 'Bedquarters'. After working in sales for six months, Lincoln decided to join the eCommerce team and served as an analyst. During his time there, he helped diagnose areas of opportunity on their website and optimized their web sales. After Mattress Firm, he began working at Thrasio, the largest Amazon Business Acquirer. They purchase 'Best Seller' Amazon businesses and then work to grow the companies even further. A few months later, Lincoln joined another company as their Digital Marketing and eCommerce Manager but left after 6 weeks. The team wasn't a fit. So, on June 30th, 2020, Lincoln retired. At 25 he was done with the rat race and listening to someone else bark directives at him. Dive into the episode to learn about what retirement means to Lincoln and how he spends his time now! --- Support this podcast: https://anchor.fm/riseyear/support
Today we have with us Subramani BN who is a passionate gamer and runs a gaming cafe out here in Bangalore since 2013- called ESC Bangalore. He forayed into the gaming industry as a project head of Antesports, setting up gaming cafes and educating the prospective clients about essentials for a gaming café, and help them run the gaming café successfully. He has assisted over 75+ projects pan India and then moved ahead as a franchise manager for a chain of gaming Café Company. He is currently working as a Channel Sales & Ecommerce Manager in an Import and Distribution company as well. Highlights of the Talk: His inclination towards Gaming His experience in Gaming competitions and taking it up professionally Exploring avenues like Insurance | BPO | Real Estate | Fashion Starting his venture ESC Bangalore Challenges faced while starting his business in Gaming Foraying into Gaming Industry as Consultant Juggling between a Business and a Job Gaming scope in India and abroad How Pandemic has turned out to be for ESC and also Gaming business in India Wellbeing Subramani can be reached at subramanibn@gmail.com Company: ESC Bangalore Instagram: https://instagram.com/escbangalore?igshid=1gslmpj40a788 Facebook: https://www.facebook.com/escapebangalore/ You can follow me on the below handles: Pinterest- https://in.pinterest.com/ShwethaCKrish/ Instagram- https://www.instagram.com/shwethackrish/ LinkedIn- https://www.linkedin.com/in/shwethakrish/ YouTube- https://www.youtube.com/channel/UCq4UdnW6j1PCI4SYzbAmAGQ Website- https://shwethakrish.com
In our 76th episode, we're joined by Matt Curry, who is the former Head of Ecommerce at Love Honey and now the Ecommerce Manager at Graham & Green. We ask Matt a host of questions focused on how he's found the shift from working with a custom-built platform in his previous role to working with Magento Commerce at Graham & Green.
In this season of Step by Step presented by Shippo, we ask the question, “How can I leverage shipping as a growth engine for my business?” 2020 saw a huge boom in the already booming eCommerce world. In this episode, Keith Austria, eCommerce Manager at Decorware International, joins the show to discuss how shipping has changed in the last year and how Decorware has utilized shipping to grow through the last year and to build on the momentum in eCommerce during the pandemic and how Decor Ware plans to make their shipping better than ever before.
In questo video Vadim e MAttia ci spiegano quali sono le attività che deve saper svolgere un eCommerce Manager o un Amazon Account ManagerGuarda subito il video -> https://youtu.be/dh-yWTZAjxo.OTTIENI GRATIS IL LIBRO "Vendere su Amazon dalla A alla Z":►https://www.scuolaecommerce.com/libro-fb.Iscriviti al nostro corso gratuito sulla vendita su Amazon:►https://www.scuolaecommerce.com/webinar-fb
Con Daniele Verdolini, Ecommerce Manager, andiamo ad approfondire il mondo delle Ecommerce in ambito vino con qualche esempio pratico.
In questo video Mattia e Vadim ci parlano di come diventare ecommerce manager o Amazon account managerGuarda subito il video -> https://youtu.be/NnBoRmtY2Es.Partecipa al Live Webinar che si terrà giorno 18/03 alle ore 21:00 per diventareAMAZON ACCOUNT MANAGER► https://rebrand.ly/crea-il-tuo-futuro OTTIENI GRATIS IL LIBRO "Vendere su Amazon dalla A alla Z":►https://www.scuolaecommerce.com/libro-fb.Iscriviti al nostro corso gratuito sulla vendita su Amazon:►https://www.scuolaecommerce.com/webinar-fb
Arrancamos la nueva centena de programas con un entrevistón. Nada mejor que a Belén Muñoz, la Ecommerce Manager de Tiendanimal, el proyecto ganador de los Ecommerce Awards 2020 a mejor ecommerce de España. Vamos a pasarle nuestro interrogatorio. Ya os avanzo que hay datos potentes: conversion rate, cuánto crecieron en 2020, su estrategia de captación y fidelización, cómo miden las campañas off… Otros enlaces de interés: Webinar este jueves 25 de febrero a las 17h CET: https://marketing4ecommerce.net/aplicaciones-practicas-de-la-inteligencia-artificial-y-la-automatizacion-en-ecommerce-webinar-gratuito/ Info del NEXT Attribution, Jueves 11 de marzo: https://marketing4ecommerce.net/next-attribution-2021-evento-online-atribucion-omnicanalidad/
Esta semana quisimos abrir el foco y recuperar la mesa redonda que tuvimos en formato webinar con tres expertos sobre el estado del arte del eCommerce en México. Ojo, expertos mexicanos, eh, no gente de España hablando sobre México . Son Cristina Maldonado, responsable de Relaciones Institucionales de la solución de pago Openpay (del grupo BBVA); Josu Gurtubay, Director comercial del especialista en logística Wicore; y Roberto Díaz, eCommerce Manager de la tienda online Distroller. Veréis que salen tips muy interesantes. Por mencionar algunos: la concentración de pedidos en la capital, la existencia de zonas de difícil acceso en el país donde los pedidos pueden tardar 3 semanas en llegar, la forma que han desarrollado para saltarse la baja bancarización de México.
Sean Kopen, eCommerce Manager at The Brick, jumped onto the eCom Ops Podcast to share the significance of automation in eCom, tips on customer handling and how to set up transparent procedures for customer satisfaction.
EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool is free for the first year. Facebook is launching this to aid SMBs during the pandemic since the majority of Facebook’s revenue comes from smaller brands. This could be a game-changer if Facebook executes it correctly. Jon and Tyler agree that when there’s a new feature available within a strong platform like Facebook, marketing leaders should test it and see how it works; it may turn out to be something incredibly profitable. Next, Tyler introduces Jonathan Steffens, eCommerce Manager at American Outdoor Brands. Jonathan explains his role at American Outdoor Brands and the unique circumstances that come with housing eighteen different brands. Drawing on his experience in eCommerce, Jonathan explains his approach to attribution modeling, selling products that are challenging to advertise—such as firearm accessories and tools—and managing multiple re-platforming projects at once. He also covers the current trends in eCommerce and the new opportunities for eCommerce marketing leaders during the COVID-19 pandemic. Ultimately, Jonathan advises marketing leaders to constantly be innovating while focusing on one process, technique, or method at a time. Join Tyler, Jon, and Jonathan for more information on effective eCommerce management and marketing challenging products. Timestamps 00:00 - Intro 01:41 - What’s in the News | Facebook’s New Online Event Tool 05:37 - Featured Guest | Jonathan Steffens 06:39 - Jonathan’s Role at American Outdoor Brands 10:04 - Jonathan’s Approach to Attribution Modeling 14:42 - Trends in eCommerce During the COVID-19 Pandemic 17:19 - Differences Between eCommerce Platforms 21:13 - Handling Site Redesigns 24:30 - eCommerce Site Launch Pitfalls to Avoid 29:47 - The Causes of eCommerce Projects Going Over Time and Budget 36:09 - Biggest Opportunity for eCommerce Brands Right Now 37:52 - Jonathan’s Key Takeaway 40:28 - Outro Featured Guests | Jonathan Steffens LinkedIn What's In the News Facebook’s New Online Event Tool Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help? www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
Marius ist eCommerce Manager bei Freitag mit Sitz in der Schweiz. Freitag stellt Taschen und Accessoires aus gebrauchten LKW-Planen her. Und weil jede LKW-Plane ein Einzelstück ist, ist auch jede Freitag Tasche ein Unikat. Freitag hat seinen Sitz in Zürich, beschäftigt 200 Mitarbeiter und verarbeitet jährlich über 640 Tonnen LKW-Planen. Kaufen kann man die Freitag Taschen, Geldbeutel oder andere Accesories in über 26 Flagshipstores, davon auch einer in Wien, und natürlich online im Webshop auf freitag.ch. Und für diesen Webshop ist Marius als eCommerce Manager verantwortlich. Wie ein Webshop, der mit den Herausforderungen von Unikaten zu kämpfen hat unter dem Konzept von »Holacracy« funktionieren kann, erzählt er im Gespräch mit Markus. Freitag Holocracy
Vediamo chi è l’ eCommerce Manager, cosa fa, che competenze deve possedere per gestire un ecommerce, e come diventarlo con Shopify. Vediamo quali sono tutte le attività e i ruoli coinvolti nel realizzare, sviluppare e gestire un ecommerce o negozio online.Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo-shopify Prova gratuitamente Shopify e crea il tuo ecommerce iscrivendoti con questo link: ►https://www.scuolaecommerce.com/shopify CONTENUTO DEL VIDEO:Ecommerce Manager con ShopifyChi è l’ ecommerce managerCosa fa un ecommerce managerChe competenze deve possedere un ecommerce managerCome diventare un ecommerce managerCome gestire un ecommerce onlinePer realizzare e gestire un ecommerce è importante avere delle competenze trasversali perché il business online richiede diverse conoscenzeCOMPETENZECapacità di analisi e Web AnalyticsGestione e controllo aziendale, del prodotto e del mercatoComunicazione e Web MarketingConoscenze tecniche e uso dei tool (Email marketing)Coordinare un team di persone (fotografi, programmatori, magazzino ecc..)-----------------------------------------------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce di Successo. Aumenta le tue vendite online grazie ai nostri consigli. ► GUIDE E RISORSE GRATUITE:Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo-shopify ----------------------------------------------------------- ► ISCRIVITI AL CANALE PER NON PERDERE I PROSSIMI VIDEO!Clicca qui: http://bit.ly/ScuolaEcommerceYouTube
Vediamo chi è l’ eCommerce Manager, cosa fa, che competenze deve possedere per gestire un ecommerce, e come diventarlo con Shopify. Vediamo quali sono tutte le attività e i ruoli coinvolti nel realizzare, sviluppare e gestire un ecommerce o negozio online.Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo-shopify Prova gratuitamente Shopify e crea il tuo ecommerce iscrivendoti con questo link: ►https://www.scuolaecommerce.com/shopify CONTENUTO DEL VIDEO:Ecommerce Manager con ShopifyChi è l’ ecommerce managerCosa fa un ecommerce managerChe competenze deve possedere un ecommerce managerCome diventare un ecommerce managerCome gestire un ecommerce onlinePer realizzare e gestire un ecommerce è importante avere delle competenze trasversali perché il business online richiede diverse conoscenzeCOMPETENZECapacità di analisi e Web AnalyticsGestione e controllo aziendale, del prodotto e del mercatoComunicazione e Web MarketingConoscenze tecniche e uso dei tool (Email marketing)Coordinare un team di persone (fotografi, programmatori, magazzino ecc..)-----------------------------------------------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce di Successo. Aumenta le tue vendite online grazie ai nostri consigli. ► GUIDE E RISORSE GRATUITE:Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo-shopify ----------------------------------------------------------- ► ISCRIVITI AL CANALE PER NON PERDERE I PROSSIMI VIDEO!Clicca qui: http://bit.ly/ScuolaEcommerceYouTube
Cuando planteé a Pablo Renaud y Nacho Somalo grabar entrevista el reto estaba en dar un paso más que "Cómo vender en Amazon", pues eso ya lo vimos con Jordi Ordóñez en el programa 14. Quién mejor para ello teniendo en cuenta que dirigen un Curso de Ecommerce Manager en Amazon en Kschool y han publicado hasta un libro sobre Cómo vender con éxito en Amazon. De modo que en esta entrevista vamos un paso más allá y más que cómo se hace, lo centramos en quién debe hacerlo. Para qué tipo de marcas es adecuado plantearse vender en Amazon y para cuáles mejor no.
EP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel! In Episode 85, Tyler and Jon discuss Google making product listings available for free to merchants. Jon goes on to explain how Google wants to make more items noticeable to the public as a response to the current climate of COVID-19. Tyler makes an important point in not slashing one's paid ad budget due to the new organic listings possibly being hidden by paid adds still. He goes on to point out the opportunity available to invest in both organic and paid shopping feeds, highlighting the importance of a well organized and optimized feed. Tyler continues to mention the great opportunity this brings for Google as well as other third party marketplaces like Shopify and Pinterest as Amazon alternatives. Then listeners are treated to an exclusive look at the Scale That Summit panel that Tyler moderated with Ivonne Kinser, the Senior Digital Marketing Director for Avocados from Mexico, Danica Carey, the Marketing Manager at Serius Innovation, as well as Jonathan Steffens, the eCommerce Manager at American Outdoor Brands. The summit guests go on to explain their strategic pivots amidst the pandemic with many of them taking this opportunity as a way to educate both consumers and themselves in this unprecedented era. The panelists touch on a variety of topics, including consumer education, attribution, and job interview tips for listeners that may be on the market. Jon wraps up the podcast with Words of Twisdom from @Command_app. Jon and Tyler affirm the message of caring for consumer needs and having a level of anticipation akin to the methods the Summit guests have taken in order to solidify the consumer-brand relationship in a sincere fashion. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:30 - Intro 00:51 - What's In the News | Free Google Shopping Listings 05:59 - Introduction to Panelists 09:52 - COVID-19’s Affect on American Outdoor Brands 11:16 - COVID-19’s Affect on Avocados from Mexico 15:52 - Seirus’s Pivot During COVID-19 19:04 - Seirus’s Customer Engagement Strategy During COVID-19 21:34 - How American Outdoor Brands Educates New Customers 24:06 - Avocados from Mexico’s Most Important Marketing Channels During COVID-19 28:50 - Seirus’s Use Of Social Media In Today's Climate 32:45 - How American Outdoor Brands Tracks Attribution and Integrates Campaigns 34:58 - Avocados from Mexico’s Integration of Traditional/Digital Media Into Their Attribution 40:23 - Seirus’s Integration of Earned Channels into Their Attribution 42:49 - Danica’s Tips on Standing Out as a Marketing Job Candidate 46:32 - Jonathan’s Take on Standing Out as a Marketing Job Candidate 47:44 - Ivonne’s take on Standing Out as a Marketing Job Candidate 52:09 - Ivonne’s Continued Growth/ Education As A Marketer 53:56 - Danica’s Take on Growth/ Education As A Marketer 56:09 - What Channels Would Danica Invest In Running a Start Up? 56:56 - What Channels Would Jonathan Invest In Running a Start Up? 57:21 - What Channels Would Ivonne Invest In Running a Start Up? 57:38 - The Biggest Opportunities Ivonne Sees for Marketing Leaders Today 59:28 - The Biggest Opportunities Danica Sees for Marketing Leaders Today 01:01:14 - The Biggest Opportunities Jonathan Sees for Marketing Leaders Today 01:03:45 - Key Take Away: Ivonne 01:04:46 - Key Take Away: Jonathan 01:05:56 - Key Take Away: Danica 01:08:48 - Words Of Twisdom 01:09:00 - Outro Featured Guests Danica Carey Ivonne Kinser Jonathan Steffens What's In the News Google Shopping Listings For Free Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help? www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
Vediamo un confronto tra eCommerce Manager e Amazon Account Manager. Vediamo chi è, e cosa fa di preciso sia l'eCommerce Manager che Account Manager di amazon, quali competenze devi imparare e quali canali di promozione devi saper usare.OTTIENI GRATIS IL LIBRO "Vendere su Amazon dalla A alla Z":►https://www.scuolaecommerce.com/libro-yt Iscriviti al nostro corso gratuito sulla vendita su Amazon:►https://www.scuolaecommerce.com/webinar-yt CONTENUTO DEL VIDEO: Lavoro DigitaleCommerce Manager e Amazon Account manager Amazon Account Manager chi è, e cosa fa ?Ecommerce Manager chi è, e cosa fa ? Quali sono le competenze necessarie per lavorare come Amazon Account ManagerQuali sono le competenze necessarie per svolgere il ruolo di eCommerce ManagerQuali canali di Promozione devi sapere per fare l'eCommerce Manager e Amazon Account ManagerQuale dei due lavori è più complesso ? eCommerce Manager o Amazon Account Manager ?Consigli e strategie di Vadim Amazon Masterclass per iniziare un lavoro online più adatto a te -----------------------------------------------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce di Successo. Aumenta le tue vendite online grazie ai nostri consigli. ► GUIDE E RISORSE GRATUITE: Iscriviti al nostro corso gratuito sulla vendita su Amazon:►https://www.scuolaecommerce.com/webinar-yt -----------------------------------------------------------► ISCRIVITI AL CANALE PER NON PERDERE I PROSSIMI VIDEO!Clicca qui: http://bit.ly/ScuolaEcommerceYouTube
Vediamo un confronto tra eCommerce Manager e Amazon Account Manager. Vediamo chi è, e cosa fa di preciso sia l'eCommerce Manager che Account Manager di amazon, quali competenze devi imparare e quali canali di promozione devi saper usare.OTTIENI GRATIS IL LIBRO "Vendere su Amazon dalla A alla Z":►https://www.scuolaecommerce.com/libro-yt Iscriviti al nostro corso gratuito sulla vendita su Amazon:►https://www.scuolaecommerce.com/webinar-yt CONTENUTO DEL VIDEO: Lavoro DigitaleCommerce Manager e Amazon Account manager Amazon Account Manager chi è, e cosa fa ?Ecommerce Manager chi è, e cosa fa ? Quali sono le competenze necessarie per lavorare come Amazon Account ManagerQuali sono le competenze necessarie per svolgere il ruolo di eCommerce ManagerQuali canali di Promozione devi sapere per fare l'eCommerce Manager e Amazon Account ManagerQuale dei due lavori è più complesso ? eCommerce Manager o Amazon Account Manager ?Consigli e strategie di Vadim Amazon Masterclass per iniziare un lavoro online più adatto a te -----------------------------------------------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce di Successo. Aumenta le tue vendite online grazie ai nostri consigli. ► GUIDE E RISORSE GRATUITE: Iscriviti al nostro corso gratuito sulla vendita su Amazon:►https://www.scuolaecommerce.com/webinar-yt -----------------------------------------------------------► ISCRIVITI AL CANALE PER NON PERDERE I PROSSIMI VIDEO!Clicca qui: http://bit.ly/ScuolaEcommerceYouTube
Greg Carron is an eCommerce manager for hip hop brands online. Currently, Gregg works with both Naughty By Nature and Run DMC. In this exclusive podcast conversation we discuss how Greg became involved with these two iconic groups and why it's important for bands of all sizes to own there own brand online.
Welcome to our new sponsor, Ronati We are kicking off the New Year by tackling that topic of INCREASING YOUR SALES! And to do that we need to start with Marketing for Antique Dealers. Marketing is the #1 way you can increase your sales. I want to debunk myths about websites that I hear Antique Dealers say: Antique Dealers will often tell me they don't need a website because they sell on Instagram or at an antiques mall, antique fairs etc. Let me tell you something… People are more likely to do business with a company they trust, and a website is the first place they go to check out who you are. Even if you have NO intention to ever sell on your website - you need a simple website just to show you exist. Approximately 30% of all consumers won't even consider buying from a business that does not have a website. Selling Antiques is a very visual and experiential product experience. Learn more about marketing for antique dealers by listening to the full podcast, including: How - and what marketing to outsource Visual marketing tools Social media marketing Content marketing Video marketing Local SEO Email marketing Podcasts I'm super excited to introduce our new sponsor for The Business of Antiques Podcast, Ronati. Think of Ronati as your personal data entry and stock management team. Everything is tracked for you, uploaded and updated from a single location. Ronati is the first inventory and marketplace management tool built specifically FOR AND WITH dealers of vintage, antique and one-of-a-kind pieces in mind. It's been in design and testing mode with antique dealers in both the US and UK for over a year. Ronati's eCommerce Manager is an all-in-one inventory and marketplace management tool. If you'd like to try it out for free, head over to http://www.ronati.com/businessofantiques (www.Ronati.com/businessofantiques) to activate your free trial program with no obligation and no payment information required. There are a limited number of these free trial programs, so be sure to reserve yours before they're gone. Talk to you soon, Ciao Ciao Toma Clark Haines, The Antiques Diva Also check out The Antiques Diva here: https://antiquesdiva.com/ (The Antiques Diva & Co): Antique buying tours and sourcing services in 16 countries on 3 continents https://www.antiquedealertrainingprogram.com/ (Antique Dealer Training Program): Antique dealer training and mentorship & services for new and experienced dealers http://www.aidangrayhome.com/diva (The Antiques Diva Furniture Collection by Aidan Gray): Reproductions using classic design mixed with modern materials https://republicoftoma.com/ (Republic of Toma): Custom jewelry designed by Toma, inspired by her love of antiques and travel https://antiquesdiva.com/business-of-antiques-podcast (The Business of Antiques): Podcast on making your antiques business sexy, modern and fun...and PROFITABLE!
¡Hoy os traemos una nueva #EntrevistaHoteleros ! Os traemos a Francisco Quintero, Ecommerce Manager de Conectatec, con quién hablamos de aplicaciones móviles y hoteles. -------------- ¡NUEVO! -------------- Training “Cómo Convertirte en Consultor Independiente de Revenue Management y Marketing Hotelero” y la presentación de la comunidad Revenue Knowmads que ofrecí de forma gratuita el pasado 3 de diciembre y que estará disponible hasta el 16 de diciembre en https://www.revenueknowmads.com/training/ ----------- HOTEL MARKETING SCHOOL ----------- - ¡Aprende REVENUE MANAGEMENT, DISTRIBUCIÓN, MARKETING HOTELERO Y CONTROL DE GESTIÓN con Jaime Chicheri y los mejores profesionales del sector hotelero y forma parte de nuestra comunidad. https://hotelmarketing.school/ - APÚNTATE a nuestra comunidad DE REVENUE MANAGERS y aprende a diario sobre REVENUE MANAGEMENT, DISTRIBUCIÓN HOTELERA Y MARKETING HOTELERO https://www.facebook.com/groups/RevenueManagementWorld/ - ¿Quieres que te ayude a MEJORAR LOS RESULTADOS de tu estrategia de REVENUE MANAGEMENT, DISTRIBUCIÓN HOTELERA Y MARKETING HOTELERO como asesor de tu negocio? Contáctame en jaime@revenuemanagementworld.com he asesorado a MÁS DE 160 PROYECTOS de más de 60 sectores diferentes. - Recibe las notificaciones de mis nuevos videos en Whatsapp: añade este teléfono a tus contactos +34 609 53 68 09 y mándame un mensaje con la palabras ALTA __________________ - SÍGUENOS EN FACEBOOK, LINKEDIN INSTAGRAM Y TWITTER https://www.facebook.com/jaimechicheri/ https://www.facebook.com/erevenuemasters/ https://www.linkedin.com/in/jaimechicheri/ https://twitter.com/jaimechicheri https://twitter.com/erevenuemasters https://instagram.com/jaimechicheri https://instagram.com/revenuemanagementworld ------------- ¿QUIÈN SOY? Mi nombre es Jaime Chicheri y en esta carta de bienvenida https://jaimechicheri.com puedes conocer mi historia como emprendedor. En cuanto a lo profesional soy autor de los dos primeros libros sobre Revenue Management, Marketing y Distribución hotelera en el mundo escrito en español (https://LibroRevenueManagement.com), socio fundador de la escuela de negocios https://eRevenueMasters.com de la agencia de marketing digital https://MarketingSurfers.com, del método OutstandingHoteliers.com, de la herramienta de Business Intelligence https://bi4hoteliers.com y de todo los ecosistemas de proyectos recogidos en https://WorldMarketingSurfers.com. y https://revenuemanagementworld.com/ ------------- ¿QUIERES CONOCER TODOS MIS PROYECTOS? - PROYECTOS ENFOCADOS A HOTELEROS (todos recopilados en RevenueManagementWorld.com) - HOTELMARKETING.SCHOOL Aprende Revenue Management, Marketing y Distribución Hotelera por 12€/mes https://hotelmarketing.school/ - EREVENUEMASTERS.COM escuela de formación online para hoteleros. https://erevenuemasters.com/ - BI4HOTELIERS.COM primera herramienta de Business intelligence para hotreleros. https://bi4hoteliers.com/ - OUTSTANDINGHOTELIERS.COM programa de formación presencial totalmente disruptivo para hoteleros que buscan destacar https://outstandinghoteliers.com/ - LIBROREVENUEMANAGEMENT.COM libros para hoteleros pioneros y únicos. https://librorevenuemanagement.com/ PROYECTOS ENFOCADOS A CUALQUIER SECTOR - MARKETINGSURFERS.COM agencia de marketing digital con más de 150 proyectos de 50 sectores diferentes. https://marketingsurfers.com/ PROYECTOS ENFOCADOS A EMPRENDEDORES - JAIMECHICHERI.COM blog para emprendedores. https://jaimechicheri.com/ - CREATUAGENCIA.COM programa de formación para futuros emprendedores del marketing digital. https://creatuagencia.com/ - ELSECRETODE.ES proyecto de transformación de profesionales digitales. https://elsecretode.com/ #jaimechicheri #revenuemanagement
#BeyondEcommerce cu Florin Toma - eCommerce Manager DHL Express by Blugento SA
Uno de las principales pistas de la inmadurez del sector ecommerce está en la diversidad de estructuras, organigramas, cargos, dependencias que uno se encuentra en el sector. Esto se vivió en el Social Media y se sigue viviendo un poco en el comercio electrónico. El perfil de eCommerce Manager se va consolidando, pero aún no está claro del todo su posición: vende, así que… ¿dentro del área comercial? maneja mucha publicidad así que… ¿dentro del área de Marketing? Muchos, para evitar peleas, crean un puesto nuevo a la altura de los dos anteriores. ¿Y si empezamos a vender en marketplaces? ¿Lo gestiona el área de canal de ventas? Sobre todo esto vamos a charlar con Verónica López Burgos, que ha pasado tanto por estructuras mínimas (montar su propio ecommerce), gran empresa en El Corte Inglés y ahora una digamos “mediana”, en Totto. Da un detalle de las funciones del Ecommerce Manager que ya os aviso que vayáis a por lapiz y papel o que tengáis preparadas las notas del móvil.
En este episodio de LÍDERES Podcast, Jose Barrera, Ecommerce Manager de Natura, nos cuenta cómo es liderar un área tan importante dentro de una compañía que le apuesta a lo sostenible, los retos que enfrenta con su nuevo canal transaccional y cuáles son los diferenciales que considera más valiosos para imponerse dentro del competido mercado del comercio electrónico en Colombia.
After early success in 2017 with SMS while working at Lumee - Kim Kardashian's favorite selfie case - Jeremy Horowitz went all in on SMS marketing.You'll hear:The advantage of personalizing SMS for your clientsHow to get a 95% SMS open rate and 25% clickthrough rate on your SMSGetting started with SMS in 30-minutesWhat to absolutely NOT to do with SMSNew Buzzword: "Owned Channels"The most effective way to grow an SMS listEasy tactics for BFCM, advanced tacticsJeremy has been working in the eCommerce space for 5 years building both eCommerce brands and tools for eCommerce companies. He currently runs an agency and podcast of the same name – Messenger Mastermind – where he works with 7-Figure eCommerce companies to build out their Owned Channels (Email, SMS, Push Notifications, Facebook Messenger, and Facebook Groups) to drive more profitable revenue growth.Previously, Jeremy was LuMee's (aka Kim Kardashian's favorite selfie case) eCommerce Manager where he owned the DTC experience of LuMee.com and built tripled the Revenue generated from Email year over year. In addition he also built the SMS, Messenger and Push programs to drive a combined 6-Figures in Revenue per year.Links MentionedDownload the Messenger Mastermind Launch Optimization PDFMessenger Mastermind Podcast - Jeremy's PodcastMessenger Mastermind - Jeremy's AgencyLumee - Merchant exampleJeremy's Podcast episode on more advanced tactics in SMS.PostScriptSMSBumpRetention RocketSMS in KlaviyoChubbies - Sign up for their newsletter for inspirationNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind
In this episode, I chat with Alyssa Ege of Sail Away Media! Alyssa has mastered the art of agency lead-gen in Facebook groups and beyond. We cover: 1) Why having a defined niche is critical 2) Coming up with a lead acquisition method that works for your niche 3) The power of Facebook groups for lead generation 4) How to play the long game with Facebook groups 5) What NOT to do with your Facebook group Alyssa Ege is the President and Lead Strategist at Sail Away Media, a social media marketing firm that helps businesses generate new leads. She guides the team in crafting successful strategies that have delivered up to 42X return on their investment. She founded Sail Away Media when she left a growing career as an eCommerce Manager for a billion-dollar company. She felt passionate about helping small businesses get real results from their digital marketing efforts. Above all, she values working with businesses that desire to bring good to the world. In this podcast you will get the latest success strategies, scaling techniques and top-tier interviews with agency owners sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a 6-figure agency owner. Want to skip all the "learned it the hard way" mistakes most agency owners make? Ready to implement a system that cranks out high-ticket leads, rapidly builds your team, and lands your new deals FOR YOU?
En este episodio de LÍDERES Podcast, Emilia Ramírez, eCommerce Manager de TOTTO, nos cuenta cómo el trabajo en equipo es la clave detrás del éxito del gran ecosistema digital de la marca y en qué aspectos debemos trabajar para ofrecer experiencias que superen las expectativas de nuestros clientes.
Una de las decisiones que más vértigo da a los equipos digitales es tener que afrontar un cambio de nombre de una marca. Al estrés que eso supone de siempre a nivel marketing tradicional: campaña de rebranding, inversión en nuevos materiales de empresa por todas partes, meses de errores de comunicación… se suma un gran riesgo: la pérdida de trafico orgánico en Google. Por eso cuando le echamos el ojo a que estaba sucediendo un proceso de renaming en un ecommerce en España no quisimos dejar pasar la ocasión de preguntarles cómo lo estaban pasando. Se trata de Chuches Online, chuchesonline.com, que aprovechando su décimo aniversario ha decidido dar el gran paso y renombrarse a Funtastyc. Analizamos el caso con Fran Navarro, su eCommerce Manager.
Leon Lewis is on the show today! He is the Ecommerce Manager of REBBL, a beverage company which is part of a very interesting but challenging category. Leon comes on the show with so much knowledge to share, as he started tapping into Ecommerce very early in his life. And today we are approaching the evolution of Amazon’s role in the Ecommerce space, the importance of building real value for an ever-evolving consumer and the next steps after experiencing so much digital growth. REBBL is a cause and mission-driven brand initially started by a non-profit called Not for Sale. REBBL has identified the issue of unhealthy labor practices and works directly with their growers to help the community. Merging that with a clean, functional and delicious product, REBBL is a brand that found its essence. But even considering that, Amazon can represent a challenge for a perishable product. Tune in to hear Leon’s story about how REBBL is tackling the challenges of today’s dynamic Ecommerce scene. - Prior to joining REBBL, Leon was a Senior Ecommerce & Digital Marketing Manager at Health Warrior and a Brand Director for the world's top-selling ukulele brand, Lanikai Ukulele. Leon started his first digitally native brand as a child when he was only 12 years old, and since then he watched the impressive evolution of the space. Being in the industry for such a long time allowed Leon to gather vast knowledge and insights that will definitely be valuable to you.
"Lüks moda dikeyinde eticaretin kuralları" üzerine keyifli ve eğitici bir sohbet. İhtiyaç yerine görselliğe hitap eden markalarda müşteri sadakati nasıl yaratılır? İçerik ve kullanılabilirliğin arasındaki denge nedir ve nasıl sağlanır? Bu soruların cevaplarını Beymen'de Ecommerce Manager olarak görev yapan Ebru Savur'dan dinliyoruz. Eticaret ile ilgilinen herkes için kendi hikayelerinden parçalar bulacakları zevkli bir podcast olmasını diliyoruz. ⛵
El ecommerce sigue creciendo año a año y hacen falta profesionales cualificados y sobre todo con visión de atención a cliente y conversión. --- Send in a voice message: https://anchor.fm/designeskola/message
Hablamos sobre la figura del eCommerce Manager, centrándonos en sus responsabilidades y atribuciones, y para ello contamos con Verónica López, eCommerce manager freelance, que además tiene gran experiencia tanto en pequeños proyectos propios como en grandes retailers como El Corte Inglés o AKI: http://en.digital/podcast/70-figura-ecommerce-manager-veronica-lopez Los Ecommerce Manager son, junto a los Digital Marketing Managers, una de […]
Hablamos sobre la figura del eCommerce Manager, centrándonos en sus responsabilidades y atribuciones, y para ello contamos con Verónica López, eCommerce manager freelance, que además tiene gran experiencia tanto en pequeños proyectos propios como en grandes retailers como El Corte Inglés o AKI: http://en.digital/podcast/70-figura-ecommerce-manager-veronica-lopezLos Ecommerce Manager son, junto a los Digital Marketing Managers, una de las profesiones más demandadas a día de hoy y casi todas las empresas que venden productos cuentan con algún eCommerce Manager en su plantilla. De hecho, encontramos eCommerce Managers hasta en empresas tan fuera del retail como puedan ser los grandes bancos, o incluso las petroleras como Cepsa o Repsol.A pesar de esta gran demanda, la figura del Ecommerce Manager es una figura relativamente desconocida en cuanto a sus atribuciones y responsabilidades. Esto se debe a que no en todas las empresas el Ecommerce Manager acaba haciendo lo mismo. En función de su nivel de independencia en la empresa, de dónde cuelgue en el organigrama, así como del nivel de digitalización de departamentos existentes como el de Marketing, acabaremos teniendo un perfil que puede estar más cerca del negocio, más cerca de marketing o incluso con un punto más comercial.Difícil poder así dar una definición de lo que es un eCommerce Manager, pero a pesar de esa dificultad vamos a intentar desentrañar la figura del Ecommerce ManagerÍndice del e
About four years ago, Allan Shoemake was Skyping with his daughter and hated how the poor lighting was impacting the video quality. He strapped a couple of LED lights to the side of his phone case and LuMee was born. Two years later, Kim Kardashian West picked LuMee as one of her “selfie secrets” and the company exploded from there. Our guest Jeremy Horowitz is LuMmee’s Ecommerce Manager. He attended my email Intensive last August and then he went on to have a ton of success with email. In today’s episode, he shares what they've been working on, what's been working well, how they think about growth. I think you’ll really enjoy this tactic and results heavy episode. Enjoy! Episode Highlights 7:03 The email strategies that are currently working for Lumee. 8:50 The pages you should be placing pop-ups to increase your sales. 10:15 Why you should be using heat maps to find the holes in your funnel. 13:46 How Lumee changed their approach once Kim Kardashian West started promoting their cases. 19:50 How surveying your customers at these points in the funnel can lead to improved growth and a better customer profile. 24:11 The KPI's that Lumee focuses on and the book that changed their approach to tracking performance. 27:39 Lumee's plan for Q4 and the 1 holiday secret weapon they plan to use and you can too. 32:00 Why Jeremy is "nerding" out on Chatbots and messenger marketing right now. Links and Resources Lumee Measure What Matters - Book Dot Com Secrets - Book Manychat Brand Growth Experts Foxwell Digital Become a Member If you liked this episode, you're going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money. I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding.
En este episodio nos adentramos en el apasionante mundo de la conversión y el CRO en negocios digitales de la mano de Ricardo Tayar (fundador y CEO de Flat 101) autor del libro «CRO. Diseño y desarrollo de negocios digitales» y experto y habitual speaker en temas relacionados con la conversión en multitud de conferencias nacionales e internacionales: http://en.digital/podcast/58-cro-conversion-negocios-digitales-ricardo-tayarCon Ricardo abordamos distintos puntos, por un lado hablamos de su libro, del estudio que hacen en Flat 101 acerca del estado de la conversión en negocios digitales en España, hablamos de la Conversión de una forma holística y también hablamos de su experiencia como emprendedor y empresario al frente de Flat 101.Os animamos a participar en el Estudio sobre Conversión en Negocios Digitales que organiza Flat 101 y que llega a su tercera edición este año. Más info en https://www.flat101.es/participa-estudio-ecommerce-2018/Agradecemos enormemente a K School el espacio que nos han cedido para la entrevista con Ricardo (que justo a continuación daba clase en uno de sus masters). Para dar las gracias por su apoyo, os recomendamos su curso de Ecommerce Manager en Marketplaces (con foco en Amazon), donde contaréis con varios profesores de primer nivel que además han pasado por este podcast Índice del episodio00:30Bienvenida y presentación del episodio 58 por parte d
En este episodio profundizamos sobre el estado actual del retail a nivel internacional y también en España y para ello montamos una mesa redonda con Jesús Hernández (Subdirector del Centro Comercial La Vaguada), Antonio Bejarano (Head of eCommerce de Intropia) y Carlos Andonegui (Director General de Vinopremier) y moderados por Jorge González (fundador de Ecommerce Rentable).Con estos cracks analizamos si la situación actual del retail es realmente una crisis o una evolución de un modelo que ya no tenía recorrido a un nuevo modelo, durante la cuál los retailers que no se saben adaptar están quedándose por el camino.Agradecemos enormemente a K School el espacio que nos han cedido para la organización de este evento que ha permitido que os traigamos estos contenidos a nuestro podcast. Para dar las gracias por su apoyo, os recomendamos su curso de Ecommerce Manager en Marketplaces (con foco en Amazon), donde contaréis con varios profesores de primer nivel que además han pasado por este podcast Índice del episodio00:30Bienvenida y presentación del episodio 57 por parte de José Carlos Cortizo. Os recordamos que tenemos un concurso activo durante Julio. Si quieres ganar el libro «Todo lo que querías saber sobre bitcoin, criptomonedas y blockchain: y no te atrevías a preguntar» de Carlos Domingo, ponednos una review en iTunes y suscribíos a nuestra newsletter Presentamos también a nue
En este segundo episodio del Podcast de Universidad Ecommerce vamos a profundizar en las implicaciones de vender online en canal ajeno. Hablaremos del canal ajeno por excelencia del momento: el marketplace. Nos centraremos fundamentalmente de Amazon, como gran marketplace que domina occidente en la actualidad. En esta conversación me acompaña Nacho Somalo (https://www.linkedin.com/in/nachosomalo/). Nacho es uno de los grandes del ecommerce en España. Hace 20 años ya estaba involucrado en proyectos de venta online tan apasionantes como CasadelLibro, DVDgo o ElArmarioDeLaTele. Además de liderar estos proyectos de referencia en España, en su larga trayectoria profesional ha participado en decenas de proyectos de ecommerce como asesor estratégico; también ha sido consultor en la mítica Teknoland y en Accenture. Y por si fuera poco, hace 10 años, cuando le conocí, ya daba clases de ecommerce en las más prestigiosas escuelas de negocio. Nacho ha visto la evolución del sector en las últimas dos décadas y posee una excelente capacidad de análisis de los cómo y los por qué del ecommerce. Siempre es un placer y un privilegio compartir ideas con él. La conversación con Nacho Somalo se centra en la importancia de entender y utilizar adecuadamente los marketplaces para vender online. A lo largo de 9 preguntas con mucha miga, Nacho y yo repasamos las grandes ideas que hay que tener bien trabajadas para vender con éxito en Marketplaces. Esta conversación tan interesante surgió como parte del plan de contenidos que estamos preparando para difundir un innovador curso presencial que estamos elaborando junto con KSCHOOL y que tiene por título: Curso de Ecommerce Manager en Marketplaces (https://kschool.com/cursos/ecommerce-manager-amazon/). Disfrutad de este episodio y quedaos con estas 9 ideas fundamentales para vender con éxito en marketplaces.
In this episode, Dirk and Kelly welcome Jeremy Muras, SVP Digital at Lion Capital and the former VP Digital Commerce of Burberry. They talk about the challenges of the luxury industry and the investor's view on digital commerce. Also, they discuss the idea of the "platform" economy and which brands Lion Capital has invested in.
Links - Merchantday >> https://www.merchantday.com/ - AVANTRADO >> http://avantrado.de/ - Privatel Label Meetup >> https://www.meetup.com/amzstars - Ist der Markt nach dem Eintritt von Amazon für Private Label unattraktiv? - In welche Bereiche geht Amazon mit Eigenmarken? - Wie kann ich mich als Private Label Hersteller schützen? Über den Referenten Felix Gassmann war 3 Jahre Key Account Manager eCommerce bei Hama, dann 7 Jahre im Vendor Management bei Amazon in verschiedenen Kategorien und Rollen, anschließend 1,5 Jahre Europäischer eCommerce Manager bei SCA (Hersteller von Tempo, Zewa, Tena, Tork,..) und seit einem Jahr geschäftsführender Gesellschafter bei Avantrado GmbH
Vediamo quali sono le due attività principali che deve svolgere un imprenditore web o un ecommerce manager per realizzare e gestire il suo negozio online e la sua azienda su internet.Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.facebook.com/groups/ScuolaEcommerce/Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-gratis/ -----------------------------------------------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce. Aumenta le tue vendite online grazie ai nostri consigli. ► Impara a realizzare un E-commerce di Successo grazie alle nostre guide: https://www.scuolaecommerce.com/ -----------------------------------------------------------
Vediamo quali sono le due attività principali che deve svolgere un imprenditore web o un ecommerce manager per realizzare e gestire il suo negozio online e la sua azienda su internet.Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.facebook.com/groups/ScuolaEcommerce/Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-gratis/ -----------------------------------------------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce. Aumenta le tue vendite online grazie ai nostri consigli. ► Impara a realizzare un E-commerce di Successo grazie alle nostre guide: https://www.scuolaecommerce.com/ -----------------------------------------------------------
CHI E’? è il professionista che deve progettare e sviluppare strategie di vendita- Gestisce tutto il processo di vendita e risponde alla domanda come aumentare le vendite- Come ogni impresa c’è un direttore commerciale dell’online- Scelte decisionali, dirigere ma anche esternalizzare e delegare- Non è un programmatore- Vendere online non significa realizzare un sito ma una aziendaCOSA FA- Lancio di nuovi prodotti o servizi- Progetta e implementa strategie di web marketing- Ottimizza le conversioni e analizza i dati - la gestione ordinaria e quotidiana del sito, contenuti, sviluppo nuove funzionalità- monitora canali digital (web, mobile) e monitora gli ordini dal loro arrivo fino alla ricezione della merce da parte del cliente- Studia i concorrenti- Si aggiorna di continuo sull’ecommerce e sul suo settore di riferimento- logistica, La logistica, la gestione aziendale con business plan, forecast- Acquisti, preparare i listini, gestire il magazzino e incontrare fornitoriCOMPETENZECapacità di analisi e Web AnalyticsGestione e controllo aziendale, del prodotto e del mercatoComunicazione e Web MarketingConoscenze tecniche e uso dei tool (Email marketing)Coordinare un team di persone (fotografi, programmatori, magazzino ecc..)QUANTO PUO’ GUADAGNARE? Ormai molto diffuso e richiesto grazie alla crescita dell’ecommerce, in base all’esperienza si parte dai 40K in su oppure base + performance COME SI DIVENTA? Ti devi formare e devi fare esperienzaScarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-gratis/
CHI E’? è il professionista che deve progettare e sviluppare strategie di vendita- Gestisce tutto il processo di vendita e risponde alla domanda come aumentare le vendite- Come ogni impresa c’è un direttore commerciale dell’online- Scelte decisionali, dirigere ma anche esternalizzare e delegare- Non è un programmatore- Vendere online non significa realizzare un sito ma una aziendaCOSA FA- Lancio di nuovi prodotti o servizi- Progetta e implementa strategie di web marketing- Ottimizza le conversioni e analizza i dati - la gestione ordinaria e quotidiana del sito, contenuti, sviluppo nuove funzionalità- monitora canali digital (web, mobile) e monitora gli ordini dal loro arrivo fino alla ricezione della merce da parte del cliente- Studia i concorrenti- Si aggiorna di continuo sull’ecommerce e sul suo settore di riferimento- logistica, La logistica, la gestione aziendale con business plan, forecast- Acquisti, preparare i listini, gestire il magazzino e incontrare fornitoriCOMPETENZECapacità di analisi e Web AnalyticsGestione e controllo aziendale, del prodotto e del mercatoComunicazione e Web MarketingConoscenze tecniche e uso dei tool (Email marketing)Coordinare un team di persone (fotografi, programmatori, magazzino ecc..)QUANTO PUO’ GUADAGNARE? Ormai molto diffuso e richiesto grazie alla crescita dell’ecommerce, in base all’esperienza si parte dai 40K in su oppure base + performance COME SI DIVENTA? Ti devi formare e devi fare esperienzaScarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-gratis/
Corinne Noca is the eCommerce Manager of Slam, an Italian sportswear brand specilising in sailing apparel and technical equipment. They launched into eCommerce in October 2017, with an agency strategy and already have big plans for 2018 including a new website in January - have a listen to hear how she's managing this very different type of eCommerce startup plus why Facebook Live is her number one traffic tip. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
From Watches to Wallabies: Growing Ecommerce Startups with James Martinez In Episode 19, James Martinez, eCommerce Manager at Safari Limited, a global eCommerce toy company, shares insight on the topic of eCommerce startups and having a great organizational plan. James begins the conversation with his previous role at Invicta Watches and discusses the challenges and successes he had with the quick-rising watch brand. Fast forwarding to his present role at Safari Limited, James talks about his team at Safari and what makes a great team. With his experience in eCommerce startups, James also shares insights for crafting a marketing budget and having a sound eCommerce startup plan. Tyler and James also discuss the next big opportunity for marketing leaders: improved conversion rates through new cutting edge technology. James also reveals his social media channels of choice and the rationale for his preferences. James goes on to share some of the challenges that he faces at Safari Limited today and how he's overcoming these new obstacles. James wraps up the conversation by explaining that organization is key as a marketing leader. He recommends focusing on what will bring your brand revenue, making a priority list, and zoning in on the items that will bring you success. Join Tyler and Michelle in this conversation around AdBlocker battling Facebook, eCommerce Startups, and getting organized as a marketing leader. Timestamps 00:00 – Intro 00:56 – AdBlocker - New Technology for FB 05:40 – Featured Guest | James Martinez 06:35 – James, Safari Limited and Invicta 07:55 – The Team at Safari 08:40 – Recipe for eCommerce Startup 09:50 – Marketing Spend from Scratch 12:00 – Organization is Key 14:28 – Next Big Opportunity for Marketing Leaders 15:05 – Social Media Channels of Choice 16:14 – Success at Invicta 17:22 – Biggest Challenges at Safari 18:20 – Key Take Away 19:40 – Outro Featured Guest James Martinez | eCommerce Manager - Safari Limited LinkedIn Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
Recorded at Online Retailer 2017 in Sydney, here we chat with Paula Mitchell, eCommerce Manager of General Pants about: - Understanding your local market and tailoring the experience - Centralise core content with local variances - Changing your marketing in each region to maximise results and engage the local audience When it comes to e-commerce, Paula Mitchell is leading the charge within the retail industry. With over 10 years experience across some of Australia’s leading retail brands, Paula has pioneered digital and e-commerce strategies while building a solid track record through the delivery of multi-channel projects, developing teams, and most importantly driving e-commerce growth for brands like Rebel, Dan Murphy’s, Bendon, and currently General Pants Group. As the e-commerce GM, Paula has delivered a responsive website design, a complete platform overhaul, all whilst managing the global e-commerce strategy, website optimisation, operations and fulfilment, digital marketing, CRM and customer service functions.
En este episodio 6 introducimos la sección Digital Rentable, donde trataremos distintos aspectos que están relacionados con la consecución de proyectos Digitales rentables, teniendo en cuenta todas las perspectivas de los proyectos (tecnología, captación, fidelización, optimización de costes, etc.).Para esta sección contamos con el apoyo de Ecommerce Rentable, una plataforma de contenidos que tiene como objetivo la divulgación de contenidos y buenas prácticas relacionadas con los proyectos de Comercio Electrónico rentables. Ecommerce Rentable está liderado por Jorge González (eCommerce Manager de Philips) y José Luis Montesino (CEO y fundador de Comefruta), que serán los encargados de conducir esta sección en siguientes ediciones, y a quiénes presentamos y entrevistamos en este primer episodio de Digital Rentable.Índice del episodio00:30Bienvenida y presentación del episodio 601:25Presentación de José Luis Montesino (CEO y fundador de Comefruta)02:30Presentación de Jorge González (eCommerce Manager de Philips)04:00Presentación de eCommerce Rentable06:30¿Cómo se consigue hacer un eCommerce Rentable? Enlace al excel del presupuesto publicado por Ecommerce rentable.13:00Salarios de los eComm
Primera Tertulia eCommerce de En.Digital, donde contamos con 3 invitados de primera línea para discutir sobre un tema de actualidad: el caso eShop Ventures, así como los últimos cierres de empresas que hemos visto en el ámbito del eCommerce y del retail y las claves a tener en cuenta antes de cerrar un negocio digital. Nuestros invitados de este programa son:Nacho Somalo: Fundador de Lonesome Digital, desde donde asesora a empresas acerca de la Transformación Digital, Estrategia Digital y áreas relacionadas. Nacho Somalo es uno de los veteranos del eCommerce y los negocios digitales en España, habiendo sido partícipe de la creación de proyectos de éxito como Casadellibro.com, Planeta eCommerce Network, Infoempleo.com, etc. Uno de sus últimos grandes proyectos, Alice.com, tuvo que cerrar y Nacho también nos comparte en esta Tertulia algunos de los aprendizajes de esta etapa.Melquiades Entrena: Head of eCommerce & Digital en Mr. Boho, un eCommerce dentro del ámbito de la moda, centrado en gafas de solo y relojes y con un gran crecimiento. Melquiades también cuenta con una gran experiencia en el ámbito Digital, habiendo sido CEO y eCommerce Manager de FloresFrescas.com y Head of eCommerce & Digital en VinoPremier.Gonzalo García-Noblejas: CMO de Referion, una plataforma de Referral Marketing y con gran experiencia en el mundo del Marketing. Gonzalo ha sido Director de SolarUno, un proyecto centrado en innovación de sistemas de ilumina
Lewis Love is the eCommerce Manager of Love Aroma a Bricks and Clicks retailer specialising in curating the best range of home fragrances. They launched offline in 2010, and online in 2014 and in 2016 is on track to do a £1 million turnover online, that's 60,000 orders. In this show he reveals the path to launching the eCommerce side of the business, his tips for successful SEO and how to win on the deals websites. Plus lots on why focusing on your customer is key and how the products are at the centre of it all. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Linda Muck is the eCommerce Manager at Sugru looking after the marketing and website for the Sugru eCommerce business. Sugru is an Online Only eCommerce business with a thriving wholesale arm which sells all over the world. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Patrick Garmoe says he went a few years ago from having to beg for a job at Barnes & Noble for the Christmas season working for minimum wage, to now getting multiple places emailing me asking if I'd be interested in working for them, shortly after accepting my current position where I earn more than twice what I earned in my previous field. In this episode we'll find out what he did to get the job and find out what advice he has for you.
Patrick Garmoe says he went a few years ago from having to beg for a job at Barnes & Noble for the Christmas season working for minimum wage, to now getting multiple places emailing me asking if I'd be interested in working for them, shortly after accepting my current position where I earn more than twice what I earned in my previous field. In this episode we'll find out what he did to get the job and find out what advice he has for you.
SockShop.co.uk claim to have the biggest choice of socks on the planet with a whooping 12,000 SKUs! It is one of over 6 fashion brands under Ruia Group - a family-run textile manufacturing, import and distribution business headquartered in Manchester UK. In 2006, The Sock Shop, was acquired by Ruia Group. They stripped it down to an online brand and have since manage to grow the SockShop by 20-30% year-on-year. The official name of Sock Shop is Drew Brady & Co Limited T/A SockShop and they also own another online store: elinens.co.uk. I had the opportunity to interview Alok Ruia, a Director and Paul Hanley, Ecommerce Manager who manages brands; HeatHolders, Sockshop, eLinens.co.uk and Hawick Knitwear. This interview will make a great listen if you run a specialist online retail operation or are considering starting one. http://2xmedia.co/podcast/ep03/
Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Kristopher Nielsen, eCommerce Manager for Aristocrat Motors and Mercedes-Benz of Kansas City, for this week’s edition of V3 - The Internet of Things podcast as they discuss how how the fast paced luxury retail environment creates an excellent customer experience and engages a very diverse online community. Some of what we’ll discuss includes: Creating engaging content for existing owners and aspirational buyers. Taking social media beyond just “selling cars” to creating lifelong relationships. Responding quickly to customer service issues via social media and other channels. Creating an environment that “wows” customers. V3 - The Internet of Things podcast was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. Every week, Shelly and her crew will interview top business leaders and strategists in the areas of technology, content and social marketing and strategy, social selling and online marketing to discuss what’s working for them and explore how you can apply the same strategies to take your business to the next level.
E-commerce Podcast : Hear from Ecommerce Experts and Learn How to Succeed in Online Retailing
In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, talks with Mike Stearns, Ecommerce Manager at Tea Collection, an online retailer and wholesaler for baby, toddler, and children’s clothing. Mike discusses one of Tea Collection’s main focuses is to continuously improve conversions and some of the techniques they are using […]
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