Sport for Business

Let us know what's on your mindThe sporting landscape for women and girls in Ireland has transformed dramatically, but maintaining this momentum requires continued investment, strategic vision, and cultural change. In this illuminating conversation, Michelle Tanner – Chair of Sport Ireland's Women in Sport Committee and Head of Sport at Trinity College Dublin – takes us through the journey that's reshaping Irish sport from grassroots to governance.Michelle shares her formative experiences growing up in north Dublin, where community-based sporting activities shaped her understanding of leadership and teamwork. From teaching herself camogie alongside her daughter to coaching volleyball teams, her personal journey mirrors the evolving relationship between women and sport in Ireland. As she puts it: "I just always knew that I wanted to work in sport, at a time when it wasn't recognised as a profession."The recent announcement of an additional €4 million in government funding marks twenty years of dedicated investment in women's sport initiatives. While celebrating this milestone, Michelle highlights how the focus has matured from simply encouraging participation to building sustainable pathways for women's involvement as coaches, officials, and leaders. "We need to be looking at how we can sustain those programs," she emphasizes, "because we can't take a foot off the pedal when it comes to funding for women and girls."At Trinity College, Michelle oversees a thriving sports program engaging 60% of the university's 22,000 students. This environment serves as a proving ground for female leadership, with women increasingly taking key roles within clubs – not just in traditional administrative positions but as performance directors and coaches. These experiences cultivate the confidence and skills needed to challenge persistent barriers in the broader sporting sector.Despite significant progress in both grassroots participation and board-level representation, Michelle acknowledges that challenges remain, particularly in coaching and middle management. She advocates for "male allyship" and systemic changes to create truly inclusive sporting cultures where gender diversity becomes the norm rather than the exception.Join us for this thought-provoking discussion on how strategic investment, cultural shifts, and dedicated leadership are transforming women's sport in Ireland – and what's needed to ensure this progress continues for generations to come. Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects. Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with those on the front lines of Pride in Irish Sport and the GAA All-Ireland Championships. We also have a chat with Enda Lynch, CEO of the recently awarded National Governing Body of the Year, Badminton Ireland, and next week with Hugh McCaughey, CEO of Ulster Rugby.Our upcoming live events on Athletic Leadership, the Future of the League of Ireland, the Business of Golf, Digitalk Infrastructure and AI, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what's on your mindNancy Chillingworth reveals the extraordinary journey of Team Ireland to the 2026 Winter Olympics in Milan Cortina. As Chef de Mission, she's orchestrating a team of up to eight athletes competing across seven winter disciplines - despite Ireland having neither mountains nor snow to train on.The podcast takes us behind the scenes of Olympic preparation, exploring how Irish winter athletes train globally from Korea to Canada while still maintaining a unified team culture. Nancy shares fascinating insights into the logistical challenges of an Olympics spread across northern Italy's Alpine region, and how Team Ireland is tackling them through innovative international collaboration with Denmark and Iceland.We discover athletes like cross-country skier Thomas Maloney Westgard, who achieved an impressive 14th place in Beijing despite battling COVID, and learn how short track skaters and alpine specialists represent Ireland on the world stage. Nancy's passion for building team identity shines through as she explains her philosophy: "Success breeds success if you feel invested in it."The conversation explores how permanent ice facilities in Ireland could transform winter sports participation, with young athletes already showing impressive potential through youth competitions. Nancy shares personal insights about her journey in Olympic sport, revealing what drives her commitment to Irish athletes competing in unlikely disciplines.Whether you're a winter sports enthusiast or simply curious about Olympic preparation, this conversation offers a fascinating glimpse into how a nation without traditional winter sports infrastructure can still compete at the highest level through determination, creativity, and international cooperation. Don't miss Nancy's delight in small team advantages: "When you have a small team, you can get really specific in what's needed." Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects. Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with those on the front lines of Pride in Irish Sport and the GAA All-Ireland Championships. We also have a chat with Enda Lynch, CEO of the recently awarded National Governing Body of the Year, Badminton Ireland, and next week with Hugh McCaughey, CEO of Ulster Rugby.Our upcoming live events on Athletic Leadership, the Future of the League of Ireland, the Business of Golf, Digitalk Infrastructure and AI, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what's on your mindThe digital revolution is reshaping sport in ways we couldn't have imagined just a decade ago. From wearable technology tracking every heartbeat, to AI analyzing performance metrics, to new platforms transforming how fans engage with their favorite teams – the future of sport is being written in code.Dr. Kieron Collins of Technological University Dublin stands at this exciting intersection of tradition and innovation. As leader of the postgraduate diploma in Sports Analytics, Technology and Innovation, he's helping to position Ireland as a global hub for sports technology while developing the talent that will drive this revolution forward."Sport is this broad ecosystem of sport, health, community, social," explains Collins. "We look at the kids, how they consume sport. They don't attend events the same way that their parents have done. They consume it very differently – through TikTok, short video clips, and creating sharing communities on Reddit or other platforms."The program, supported by Digital Skillnet and SportsTech Ireland, attracts a fascinating mix of participants: sports tech entrepreneurs, C-suite executives seeking strategic advantage, coaches looking to leverage data, and former athletes transitioning to the business side. What unites them is a passion for sport and a desire to understand how technology can enhance it rather than replace its fundamental human elements.Collins takes a refreshingly practical approach to innovation, focusing on what he calls "McGyvering solutions" – finding creative ways to solve real-world problems by bringing together siloed information, creating more efficient processes, and ensuring technology serves human needs rather than the other way around. When discussing artificial intelligence, he emphasises that success isn't about the latest models but about the "last mile" of implementation within organizations.For those concerned that technology might be "wrecking" the purity of sport, Collins offers a reassuring perspective: "It's just a tool. It's how you utilise it. It can stay in your toolbox, you may never use it, but it requires a skill set to use it." Technology doesn't replace the joy of movement or the expertise of experienced coaches – it provides additional information to make better decisions.Want to be part of this transformation? Applications are now open for the September intake. Search "sport analytics technology and innovation" to find the TU Dublin website and application details. Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight.Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindThe path from Olympic glory to meaningful leadership isn't straightforward, but Aifric Keogh is navigating it with the same determination that earned her bronze in Tokyo. As the newly elected Chair of the Olympic Federation of Ireland's Athletes Commission, she's setting out to create and articulate a vision for athlete representation at the highest levels."Sometimes it's people doing great work, driving policies, making change, getting funding, but sometimes the actual athletes' concerns and opinions get lost," Keogh explains, pinpointing exactly why her role matters. With nine athletes representing sports from team pursuits to individual disciplines like luge, the commission aims to bridge critical gaps between those competing and those administrating.Keogh's personal journey adds depth to her perspective. She shares candid reflections on Tokyo's triumph – "one of the best teams I've ever worked in" – contrasted with Paris disappointment that she acknowledges will "take years to process." This honesty about sport's emotional extremes makes her uniquely qualified to advocate for athletes navigating similar challenges.Perhaps most compelling is Keogh's transparency about transitioning from elite competition to corporate life through JP Morgan's athlete program. "Sport doesn't last forever," she acknowledges, describing the jarring shift from being at her career peak to "knowing absolutely nothing" in a new environment. Her observations about seeking feedback and applying the principle of consistency reveal the universal struggles athletes face when building second careers.Throughout our conversation, her intelligence and thoughtfulness shine through – whether discussing the Galway sporting landscape, lessons from disappointment, or her eclectic fantasy dinner party with Ronan O'Gara, Taylor Swift, and President Zelensky. Her combination of sporting excellence, leadership potential, and authentic humanity promises a powerful voice for Ireland's Olympic athletes in the years ahead.Want to hear more inspiring stories from Irish sport? Subscribe to the Sport for Business podcast and join us at our upcoming events, including the PWC 30 Under 30 breakfast, League of Ireland Breakfast, and Business of Golf event. Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight.Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindPatrick Nelson's journey from trainee computer programmer to guiding Northern Ireland football through nearly two decades of transformation reveals how sport can change a nation's cultural landscape. As CEO of the Irish Football Association, he's witnessed firsthand the unifying power of football, particularly during Euro 2016 – what he calls "the best period of my working life."The newly christened Clearer Twist National Stadium at Windsor Park forms the backdrop for our conversation about football's remarkable ability to bridge divides in Northern Irish society. "Football happened on a Saturday, people got together, they played their games, they shook hands at the end and moved on," Patrick recalls of even the most challenging periods. This commitment to connection extends beyond football, with Patrick regularly meeting his counterparts at Ulster Rugby and Ulster GAA to strengthen cross-sport collaboration.While the disappointment of missing out on hosting Euro 2028 at Casement Park lingers, Patrick remains characteristically forward-focused. He's championing Belfast's role in the ambitious bid to host the 2035 FIFA Women's World Cup – a vision that would see "girls who are currently dreaming of wearing that green shirt turning out on that pitch in 10 years' time." Through personal anecdotes about his first football match (a remarkable 14-1 victory), his passion for skiing, and his direct management style, we glimpse the person behind Northern Irish football's impressive progress. Subscribe now to discover how sport continues to transform communities across the island of Ireland. Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight.Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindMaeve McMahon is the CEO of OFX in Ireland, with a remit covering half the world and a passion for sport.  The company is the sponsor of the OFX Legends Golf event at Mount Juliet this week and Maeve also sits on the Board of the FAI.  We had time to sit and chat recently, after a few holes of golf on the Jack Nicklaus designed course, and the conversation moves across, sport, business and in the end with Severiano Ballesteros.I think you'll enjoy it. Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight.Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindThis week's episode of the Sport for Business Podcast focuses on the historic upcoming test match between the British and Irish Lions and Argentina, taking place June 20th at the Aviva Stadium in Dublin—the first time the Lions will play a full test match on Irish soil.Key Highlights:Cultural & Historical Significance:The British and Irish Lions hold a unique place in rugby, steeped in tradition yet evolving into a modern, commercially savvy enterprise.The Lions brand continues to resonate deeply with fans, particularly in Ireland, where debates over player selection are a passionate talking point.Reflections on the 2021 South Africa Tour:Played in the midst of the pandemic, the tour was marked by strict bubbles, no fans, and social unrest in South Africa.The "Secret Sauce" of the Lions:A unique mix of elite performance, rival players uniting, camaraderie, and deep emotional connection.The Lions defy modern sports marketing trends by maintaining relevance with a quadrennial schedule and a sense of community in an increasingly polarized world.Commercial Strategy:Instead of selling sponsorship tiers, the Lions focus on aligning with partners' goals—offering everything from hospitality to fan engagement via digital platforms.Building long-term partner relationships rather than one-off promotional deals.Andy Farrell as Head Coach:Chosen for his leadership qualities and ability to unify players quickly. He's known for focus, discipline, and making "the main thing the main thing."Dublin Test Match Logistics:Coordinated calendar adjustments across rugby unions made it possible.The match will help fans who can't travel see the Lions live, offer commercial benefits, and serve as a critical pre-tour performance fixture.Roadmap to the 2025 Tour:Key milestones include announcing assistant coaches, selecting the squad, and gradually building public engagement.The Lions aim to keep momentum going across a full two-year lead-up to the tour.Overall, the episode offers a mix of nostalgia, strategic insight, and excitement for the Lions' future—blending tradition with modern sports business savvy. Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Ben Calveley, the CEO of the British and Irish Lions, Patrick Nelson CEO of the FAI and more leaders willing to give of their time and insight.Our upcoming live events on Sports Tourism in Limerick and plenty more are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindThis week's episode is an interview with Benny Cullen, the Head of Research and Innovation at Sport Ireland.Benny has been a regular on the show and when the Irish Sports Monitor was published it was an easy call to make to get his valuable insight.He asks the questions, the answers to which help guide sports policy in the long term.  It is a vital piece of work in enhancing how we structure sport so that we can become a participation nation, and provide the foundation for all that flows from increased levels of sport and physical activity.He also has a love of music from Mozart to Metallica, which we will get to... Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Ben Calveley, the CEO of the British and Irish Lions, Patrick Nelson CEO of the FAI and more leaders willing to give of their time and insight.Our upcoming live events on Sports Tourism in Limerick and plenty more are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindIn this week's Sport for Business Podcast we are chatting with Hannah Dingley, Head of Women's and Girl's Football at the Football Association of Ireland.As a coach she made history become the first female manager of an English Football League team with Forest Green and now she is trying to make a difference for the generations yet unborn that are coming to football in the years to come.We have an international team that has made it to a first world Cup, a domestic league that is growing in stature and a well of enthusiasm as deep as you could hope for.We talk about the new strategy that she has just launched and how that might be executed over the next couple of years, and how it integrates with the overall approach to the sport.And we also find out about her growing affection for Ladies Gaelic Football and more... Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Ben Calveley, the CEO of the British and Irish Lions, Patrick Nelson CEO of the FAI and more leaders willing to give of their time and insight.Our upcoming live events on Sports Tourism in Limerick and plenty more are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindIn this week's Sport for Business Podcast we are chatting with Lynne Cantwell, the newly appointed Head of Women's Strategy at the Irish Rugby Football Union.The conversation was recorded live at the Sport for Business Sporting Year Ahead 2025 with Teneo a few weeks back.Lynne is a legend of the game here with Grand Slams and World Cup appearances to her credit.  She took that drive and leadership with her when she hung up her boots, Chairing the Sport Ireland Women in Sport Committee and working to develop the South African Women's Game before coming home for this new role.She has an intelligence and an empathy that I think shone through in this chat and ineed whenever you have the pleasure to meet her.We talk about the upcoming Guinness Six Nations, the Rugby World Cup in the autumn, the development of the game in Ireland and more. Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Ben Calveley, the CEO of the British and Irish Lions, Patrick Nelson CEO of the FAI and more leaders willing to give of their time and insight.Our upcoming live events on Sports Tourism in Limerick and plenty more are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindWelcome to the Sport for Business POdcast where this week we are chatting media, sponsorship and sport with Paul Henderson, the CEO of dmg media which is home to brands including the Irish Daily Mail, EVOKE, Extra.ie, Business Plus and more.We talk about the world of digital media and the attention span we need to compete for.About the new partnership between EVOKE and the Irish Women's Rugby team and about the value that media partnerships can bring to sport.We also riff on Liverpool's comeback in Istanbul, the power of sport as a child and the idea of JFK, Marilyn Monroe and Albert Einstein sitting down to lunch in Chapter One... Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with Lynne Cantwell, the Head of Women's Rugby Strategy at the IRFU, and with Ben Calveley, the CEO of the British and Irish LionsOur upcoming live events on Sport and Data in Dublin and about Sports Tourism in Limerick are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindIn this week's episode of the show we bring you a three for one deal.  League of Ireland Director Mark Scanlon, SSE Airtricity Head of Sponsorship Ashley Morrow and FAI Commercial Director Sean Kavanagh all dropped by at the launch of the 2025 League of Ireland and filled us in on some of the reasons why this promises to be a year of great excitement.We talk broadcast deals and sponsorship activations, the buzz surrounding the clubs after last season's climax and plenty more.The League campaign for the SSE Airtricity Man's Premier and First divisions gets under way on Valentine's Day and the Irish sporting public is falling in love with the domestic game.   Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with Lynne Cantwell, the Head of Women's Rugby Strategy at the IRFU, and with Ben Calveley, the CEO of the British and Irish LionsOur upcoming live events on Sport and Data in Dublin and about Sports Tourism in Limerick are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindIn this week's Sport for Business Podcast we are chatting with David Courell, CEO of the FAI in a conversation that was recorded live at the Sport for Business Sporting Year Ahead 2025 with Teneo a few weeks back.We talk about every aspect of the role from selecting international managers to managing relationships with government, about the need for more facilities and the excitement of the League of Ireland going from strength to strength.Plenty of detail and plenty of hope for a bright future. Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with Lynne Cantwell, the Head of Women's Rugby Strategy at the IRFU, and with Ben Calveley, the CEO of the British and Irish LionsOur upcoming live events on Sport and Data in Dublin and about Sports Tourism in Limerick are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindIn this week's Sport for Business Podcast we are chatting with Gordon D'Arcy, one of Ireland's most decorated Rugby internationals and now a man of many parts in the worlds of business media and life.We talk about a career in which professional rugby grew up and touch upon the benefits and the sometime drawbacks of those changes; of reaching a state where everything goes right in a match, of the challenge of moving back into real life at the end of his playing career and plenty more.We finish as ever with a round of quick fire questions the answers to which include a trip to watch Arsenal play football, memories of a Wexford great in Gaelic Games and a table of friends... Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with Lynne Cantwell, the Head of Women's Rugby Strategy at the IRFU, and with Ben Calveley, the CEO of the British and Irish LionsOur upcoming live events on Sport and Data in Dublin and about Sports Tourism in Limerick are live on the Sport for Business website and we'd love to have you join us.

Let us know what's on your mindIn the latest episode of the Sport for Business Podcast we are chatting with Irish athlete and European Champion Ciara Mageean.She really is as likable a person as she comes across in her media engagements and we talk about her career, the highs and the lows, as well as the role of role models and the small matter of an invitation to meet the Pope as the result of a previous podcast... Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with Lynne Cantwell, the Head of Women's Rugby Strategy at the IRFU, and with Ben Calveley, the CEO of the British and Irish LionsOur upcoming live events on Sport and Data in Dublin and about Sports Tourism in Limerick are live on the Sport for Business website and we'd love to have you join us.

In this week's Sport for Business Podcast we are chatting with Eimear O'Sullivan, the Corporate Affairs Director of Lidl Ireland.The reason for kicking off the year here is the launch of Lidl's partnership for the year ahead with the Ladies Gaelic Football Association.This is a sponsorship which has worked so well in so many ways and we explore the reasons why that might have been and continues to be the case.We dive into the detail of fresh research into the importance of seeing the stars of the sport and getting to know them, and why sport is so important as part of the retailers marketing mix.We finish as ever with a round of quick fire questions the answers to which include two Presidents, a very popular band from the 70's and the trauma of a B Final Penalty shoot out. Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with the CEO's of the FAI and the British and Irish Lions as well as athlete Ciara Mageean.Our first major gathering of the new year will take place in Dublin on the morning of Thursday, January 16th when we will be looking at the Sporting Year Ahead in partnership with Teneo and in the company of many of those who will be bring in to life over the next 12 months.

In this week's Sport for Business Podcast we are looking back on the summer of sport in Paris with the man who was at the heart of making it possible.Gavin Noble is responsible for Marketing and Communications at the Olympic Federation of Ireland but he is also the Chef de Mission for Team Ireland heading to Paris this year and already planning for LA in 2028.We find out what that entails, how he goes about ensuring every obstacle is reduced and every opportunity enhanced from the villages of the athletes to the Olympic Village itself, in terms of kit, transport and the small matter of buying in the best air conditioning.It is a master class in logistics told with humour and the appreciation of those who helped around him.We finish as ever with a round of quick fire questions which might help you to find a path to the top in your own chosen field. Find out more about what we do day in day out at Sportforbusiness.com Come join us for our live events on a wide range of sporting subjects Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.We will be back in January for the third full year of the Podcast, our Daily Bulletins will continue until December 20th and then return on January 5th and our first major gathering of the new year will take place in Dublin on the morning of Thursday, January 16th when we will be looking at the Sporting Year Ahead in partnership with Teneo and in the company of many of those who will be bring in to life over the next 12 months.

In the latest episode of the podcast we chat with Matthew Dowling, a year into his role as Chief Commercial Officer at Leinster Rugby and relishing the complexity and the excitement of it.On Croke Park"So obviously we didn't have full control over over pricing. We don't always, but we tried to and our ticketing team are so experienced that they were able to kind of say, listen, if we keep this to the right price, we reckon we can get there."On Sponsorship"The amount of our commercial revenue that comes from partnerships, sponsorships, and ticketing is so high that you need to make sure you get those right because they're your bread and butter, but you have to look at other things that will future proof the club and you have to look at other things that will drive the club forward."On Social Media"We've grown our social engagement significantly in terms of social media. So I think last year we did nearly 40 million video views and obviously a lot of those are the big moments that people would be familiar with, but we've gradually tried to bring more and more focus on the women's game and the school's game. We've got some interesting stuff coming up in that space soon."And plenty more as well including we finish off with our starters for ten, getting to know Matthew a little better.Join us next week when Team Ireland Chef de Mission from the Olympic Games in Paris will be our guest, until then have a great week and thanks for listening. Find out more about what we do day in day out at Sportforbusiness.com Come join us for our live events on a wide range of sporting subjects Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 92nd episode of the Sport for Business podcast we are chatting with Stephen King about the announcement that KPMG is renewing it's partnership with the KPMG Women's Irish Open for another three years.They were a key element in bringing the tournament back onto the schedule after an abeyance of a decade and the success over the past three years is evidenced by this renewal.We talk about why it is important for a professional services company to be involved in sporting partnerships, the lessons that have been learned over the past three years, the new date on the calendar for the tournament from 2025 and plenty more. Find out more about what we do day in day out at Sportforbusiness.com Come join us for our live events on a wide range of sporting subjects Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

We are back on the subject of sponsorship in today's 91st episode of the Sport for Business podcast.I'm delighted to be joined by Kevin Kent of Laya Healthcare to take about their new campaign - We are one Always which has the ambitious aim of using sport to combat loneliness.There are some great insights and research into the subject and we talk about bringing those to life, working with Leinster, Munster and Connacht Rugby and their players and plenty more.According to Chartable, we have risen to the Top 12 of home-produced Irish sports podcasts, which is humbling. Thanks for taking the time to listen. Find out more about what we do day in day out at Sportforbusiness.com Come join us for our live events on a wide range of sporting subjects Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

For Episode 90 of the Sport for Business Podcast, we headed to the heart of Government. We had a wide-ranging conversation with Thomas Byrne TD, Minister of State for Sport, Physical Education, and an Gaeltacht.Recorded in his office within the labyrinthine corridors of Leinster House, nothing was off the table from his own entry into politics, getting to the matches of his children and his wife, the Government record on the funding of sport and its relationship with the sporting sector, especially the FAI and its new permanent CEO David Courell.As a lifetime fan of Drogheda United, there are exciting times ahead with a Sports Direct FAI Cup Final to look forward to and the small matter of an upcoming election.It is a peak behind the curtain of life in Government and the life of the Minister who is central to the funding and the future of sport in Ireland.  Find out more about what we do day in day out at Sportforbusiness.com Come join us for our live events on a wide range of sporting subjects Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

It was a morning to learn, engage, and be inspired. Our Children and Sport conference, held in the foothills of the Dublin mountains, drew an audience of those working in the space and those who are attracted to helping and making a difference.Dr Fiona Chambers was perhaps the most uncomplicated interview I have ever done on stage, brimming with enthusiasm and ideas on subjects as diverse and yet related as digital nativism, values fluency and the superpower that can come from engaging with future generations on their terms. Find out more about what we do day in day out at Sportforbusiness.com Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 88th episode of the Sport for Business Podcast, we focus on the Amgen Irish Open, which will take place at Royal County Down between September 12th and 15th.We are joined by the Tournament Director, Paul Gillmon, who invites us inside the ropes to look at what it takes to put on a major sporting tournament on the shore of the Irish Sea in Newcastle County Down.We chat about preparing the course, building the facilities for a crowd like few others on the Tour, and some of the stars that will be there to light up the weekend. Our Golf Series Coverage is in partnership with KPMG, sponsors of the Women's Irish Open.  Find out more about what we do day in day out at Sportforbusiness.com Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

It was only for a few minutes, but it was still great to spend time with Rhasidat Adeleke as she came down from the high of Paris 2024, with a whole new life as a full-time professional athlete laid out before her.We spoke about the impact of the Olympics, village life, how she handles being involved in commercial partnerships, and whether she is still using her Gold phone from the athlete 'goodie bag'. Find out more about what we do day in day out at Sportforbusiness.com Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 86th episode of the Sport for Business Podcast, we are diving back into questions of leadership and the future.  I'm joined by Warren Deutrom the CEO of Cricket Ireland and proud to be getting stuck in, after recent announcements, to planning for a future with a national cricket stadium; a World Cup coming to Dublin and Ireland in 2030; the possibility of an Olympics appearance two years earlier and growing the sport towards a six-figure level of participation.We chat about the journey towards the stadium, a new strategic plan to deliver across a number of key areas and the magic of an Olympic dream for every irish batter, bowler and fielder.Our Leadership Series Coverage is in partnership with PwC and we have a great line up of interviews coming down the tracks over the coming weeks. Find out more about what we do day in day out at Sportforbusiness.com Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 85th episode of the Sport for Business podcast, we continue our short series of interviews in advance of the Paralympic Games, which will get underway in Paris on August 28th.Next up is Shot Putter Mary Fitzgerald, who will thrive on the energy of a full stadium, friends, and family in Paris.An occupational therapist with Enable Ireland in the day job and one of our leading para-athletes ready to shine in the Stade de France.Our Paralympic Coverage is sponsored by our Partners PTSB and Allianz and we will be reporting daily from Paris over the duration of the games. Find out more about what we do day in day out at Sportforbusiness.com Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 84th episode of the Sport for Business Podcast, we continue our short series of interviews in advance of the Paralympic Games, which will begin in Paris on August 28th.Next up is the lively spirit that is sprinter Orla Comerford, the visually impaired athlete working in the visual arts and running faster than ever heading to Paris.We chat about her Tokyo experience and how she is looking forward to Paris in so many different ways.Our Paralympic Coverage is sponsored by our Partners PTSB and Allianz and we will be reporting daily from Paris over the duration of the games. Find out more about what we do day in day out at Sportforbusiness.com Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 83rd episode of the Sport for Business Podcast, we continue our short series of interviews before the Paralympic Games, which will get underway in Paris on August 28th.Next up is Ana Maia, a crucial member of the team behind the team in Paris and the Classification Manager of Paralympics Ireland.Over the next 15 minutes, we will guide you through what it means when you see an S11 or a T54 classification at a Paralympics event, helping you to understand what you will be watching more fully.Our Paralympic Coverage is sponsored by our Partners PTSB and Allianz and we will be reporting daily from Paris over the duration of the games. Find out more about what we do day in day out at Sportforbusiness.com Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 82nd episode of the show, back after a short Olympic fuelled summer break, we are diving into the world of Formula One, and the position of an Irish company at its very highest level.Colin Westcott-Pitt is the Global Chief Brand Officer at Glanbia Performance Nutrition, and his signature is only just dry on a deal with the McLaren F1 team.Glanbia is now fuelling the drivers who are flying around the tracks, making life-and-death decisions in microseconds, and very much needing to be at the top of their game.We chat about the role of nutrition in that high-octane environment, about the business, but also about the old days of James Hunt, when the driver was perhaps more about the high life than the details of high-performance prep, and, of course, about what Zac Brown is like to work with… Our Leadership Series Coverage is in partnership with PwC, and we have a great line-up of interviews coming down the track over the coming weeks. Find out more about what we do day in day out at Sportforbusiness.com Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 81st episode of the show, we are kicking off a short series of interviews with Team Ireland members who will represent us in the Stade de France as part of the Athletics team at the Paralympic Games.First up is 1500-metre runner Greta Streimikyte, who is ready to compete in her third Paralympic Games after coming to Ireland from Lithuania.Our Paralympic Coverage is sponsored by our Partners PTSB and Allianz and we will be reporting daily from Paris over the duration of the games. Find out more about what we do day in day out at Sportforbusiness.com Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 80th episode of the show, we are back on the Road to Paris.Our guests are Beibhinn Parsons and Harry McNulty, who hope to be stars of the Irish Rugby Sevens teams. They are coming off a great year and heading to the Stade de France with genuine medal ambitions.TritonLake became the title sponsor of the Ireland Men's and Women's Sevens teams in June 2021 and is delighted to continue supporting and celebrating the success of both teams this season and in the coming season. Our Olympic and Paralympic Coverage is sponsored by our Partners PTSB and we are enjoying bringing these human stories of those we will be cheering for at the games.We have had some great interviews over recent weeks so if you are new dive in and take a listen.If the commercial world of sport interests you, join us at Sportforbusiness.com, where we bring you the news and the personalities and bring you together at special events on a wide range of subjects that matter.For now though let's get into our conversations, first of all with Beibhinn Parsons and then with Harry McNulty Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 79th episode of the show, we are again focused on the Sport for Business PwC 30 Under 30.The 2024 intake came together in recent weeks, and this is the second in a short series of interviews with those who have shown the potential to be leaders in our industry for years to come.We are joined by Craig Derham who could have been gracing the pitch at Elland Road or Richmond Park but instead has forged a career on the marketing and events side of sport with the team at Verve the Live Agency.We have had some great interviews over recent weeks so if you are new dive in and take a listen.If you like the commercial world of sport, join us at Sportforbusiness.com, where we bring you the news and the personalities and bring you together at special events on a wide range of subjects that matter. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 78th episode of the show, we are firmly on our Olympic Pathway, chatting to James O'Callaghan, the Performance Director at Irish Sailing and a man with a real passion for the Games.We chat about Ireland's three boats, the sailors in them and their journeys both to Marseilles and beyond.There are some great lessons to be learned about resilience, the love of a dog and the healthy concern that we will be able to cope should success come on the water this summer. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 77th episode of the Sport for Business Podcast, we are focused on the Sport for Business PwC 30 Under 30. The 2024 intake came together in recent weeks, and this is the first in a short series of interviews with those who have shown the potential to be leaders in our industry for years to come.We are joined by Michelle Davoren, a master's Graduate in Sustainability, a former European Parliament public servant, a former worker with the Green Party, a business founder, a ladies' football champion with Dublin and Kilmacud Crokes, and, of late, a communications expert with Wilson Hartnell.It's a rollercoaster of a career and an entertaining listen Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 76th episode of the Sport for Business Podcast, we are chatting with David McHugh, the newly minted captain of Wasserman's Irish operation, founder of Line Up Sports, friend, mentor, and commercial adviser to a host of Irish sporting stars including Tadgh Furlong, Paul O'Donovan and Kellie Harrington.We talk about what that role means in terms of his relationship with clients, about the power of sport and the special way in which the Irish public engages with its favourite personalities.An interesting conversation from behind the spotlight and one I think you'll enjoy.We met up at the offices of Wasserman in Ireland, before the new branding has even gone up, surrounded by the jerseys and memorabilia of a life in sport. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 75th episode of the show, we are chatting about sponsorship with Daragh Persse, the founder of the Brand Fans and the driving force behind the establishment last week of the European Sponsorship Association or ESA's first fully-fledged national extension ESA Ireland.Daragh's credentials in the game are impeccable having worked with Vodafone on GAA, F1 and more, as well as Rights Holders like Arsenal FC, Dublin GAA and many more.We talk about why sponsorship is such a fast-growing and ever more important element of the marketing mix, we name-check many of those doing great work here and we talk about Ireland's sponsorship excellence on the European stage. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

Hello and welcome to the Sport for Business Podcast.I'm your host Rob Hartnett and In today's 74th episode of the show, we are chatting with the man who is in charge of guiding PTSB's partnership with Team Ireland, the Olympic Federation of Ireland and Paralympics Ireland, Ger Mitchell.A softly-spoken man of Tuam in County Galway he lets us inside the ropes of one of the biggest sporting partnerships of the year.We talk about why the bank got involved, why Team Ireland was such a natural fit, what we can look forward to over the summer and into September, and we finish on an Olympic memory that for those of us of a certain age had a very powerful impact on our view of sport.I think you will enjoy the chat and please do stay to the end for a 100 metre finish down memory lane._________PTSB are our Paris 2024 supporters as well and we will be tracking their activation and inspiration from now through September. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 73rd episode, we are chatting with bestselling author, business leader, one-time sponsor of the Ryder Cup and now Director of the British and Irish Lions, Nuala Walsh.She has written Tune In - How to make smarter decisions in a noisy world and it is a book that will make you smarter by reading it.There are loads of examples to guide you, ten of the traps that can trip us up when it comes to decision making and loads more. This is a wide-ranging conversation covering everything from golf and rugby to politics, religion and our very souls.I think you will gain something from an entertaining and high-energy guest that we will be seeing more of over the coming months. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 72nd episode of the show, we are returning to a special occasion that takes place every year and gets us out of bed even earlier than usual.Darkness into Light is a coming together of people from all walks of life and for thousands of very personal reasons to walk into the dawn and raise money for Pieta House.Electric Ireland are the long term sponsors of the event and we sat down this week with Executive Director Pat FenlonWe talk about why they have been involved for so long, what the motivation is for keeping it going and what we need to know to get ready for the morning of May 11th. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 71st episode of the Sport for Business Podcast we are kicking off our 2024 Series on Leadership.In this we will speak to those who have risen to the top of their sporting organisations and for whom the buck stops at their desk.It is our privilege to chat with Brian Molloy, elected in recent weeks as the first ever male President of the Camogie Association.The Galway native got into the sport through daughters, coaching them, ferrying them, supporting them and getting gradually brought in to the fold of club, county province and now national level sport.Over the next 45 minutes, we talk about leadership, inside and outside the sport; about the burden lightly worn of taking the sport into the hopefully final stages of full integration with the GAA and Ladies Gaelic Football Association, but without losing the essence of what makes Camogie special and which it has nurtured over a 120-year history.We also touch on Lord of the Rings, cookery, life skills and a final message on what he considers to be at the heart of sporting leadership. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 70th episode of the show, we are joined from New York City by Laura Weber, the designer of Team Ireland's Opening and Closing Ceremony outfits.We chat about fashion and the way it should make you feel, where the connection came to become the designer of such an iconic piece of the Olympic story and so much more.Our Road to Paris Series is in Partnership with Permanent tsb, sponsors of Team Ireland. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 69th episode of the show we are joined by the Race Director of the Irish Life Dublin Marathon, Jim Aughney.We chat about the reasons why he is still excited about the race in his fourth decade of managing it, the things that wake him up in the middle of the night and the importance of the agreement with Dublin City Council to keep the race at the heart of the CityIrish Life won the Best of Europe Sponsorship Award for the event last year and we talk as well about the importance of partnerships.Find out more about what we do day in day out at Sportforbusiness.com_________The Irish Life Dublin Marathon takes place on Sunday, October 27th and promises to be another great occasion for the runners, the spectators and the city. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 68th episode of the show, we are joined by Hall of Fame former captain of the Irish Women's rugby team Fiona Coghlan.There was a record crowd for an Irish Women's Six Nations Game at the RDS this season for the game against Italy but still no win and now the focus switches to Cork this weekend and the visit of WalesFiona joined us at an Energia event looking to encourage more fans to come along and cheer on the girls in Green.Our Rugby Coverage on Sport for Business is in partnership with Bank of Ireland who are urging us and Irish Rugby to never stop competing…   Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 67th episode of the show, we are back in the Business of Gaelic Games.The GAA is basking in the glow of a great Allianz Football Finals weekend but sport is so often all about the next thing and with the Championship season starting almost straight away the Association has launched its first new advertising campaign in five years.  We have a preview of the radio adThere are TV spots, football-specific ones and county-specific social posts as well, all pointing towards getting us to games.We are joined from Croke Park by Noel Quinn, Head of GAAGo and GAA Marketing to talk about the campaign…  It's not just about the action on the pitch Our GAA Coverage on Sport for Business is in partnership with Club and County Partners AIB.  Their Toughest campaigns have defined how the games register in the hearts and minds of fans all year round. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 66th episode of the show we are back in the Business of Golf, looking at the launch of the 2024 Legends Tour event at Seapoint Golf Club.We have a rich cast of characters to explore why the Legends is an important part of the golf landscape.  We'll hear from Roddy Carr on the impact of Tourism, and from Keith Mitchell about the importance of reaching out to an audience with time and money.But first we had the opportunity to sit down with Ryder Cup legend, Sky Sports Analyst and so much more, including now Ambassador for the Legends Tour Paul McGinley.KPMG alongside Golf Ireland and Forefront Sports  are our Primary Partners for golf coverage on Sport for Business and what a summer we have to look forward to from the Legends at Seapoint in June to the KPMG Women's Irish Open at Carton House in the last week of August and the Amgen Irish Men's Open at Royal County Down in September.You can book your tickets to the event in June at Legendstour.com and we look forward to seeing you there. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 65th episode of the show, we are back to the Business of Football and a big week for the FAI and their new sponsor Sky Ireland.We are joined by Orlaith Ryan the Chief Commercial Officer of Sky here in Ireland Sky are also our Primary Partner for football coverage on Sport for Business so we were delighted to head up to the offices, through all the Outbelieve messaging and record this chat where we discover the Why behind the partnership, a focus on collaboration and the role of an 11-year-old who may played a part in the expansion to the Men's team…  Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 64th episode of the show, we are starting a new series looking at the importance of Children's sport.We are joined by Anne Smyth of Electric Ireland and Nora Sullivan a Ph.D. researcher and a player with Belfast Ravens to look at some recent research and some lived experience.The Electric Ireland Game Changers partnership with the Irish FA is into its seventh year and is a real winner. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 63rd episode of the show, we meet with Ireland's Chef de Mission for the Paralympic Games.What you may well ask is a Chef de mission?  This Road to Paris series is supported by Team Ireland partner PTSB helping athletes and all of us be altogether more human.The human side of bringing the team to Paris involves a lot of decision-making.This is about the nuts and bolts of bringing together a team of high-performance athletes in a way that will enable them to give their best on the biggest stage of all. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 62nd episode of the show we meet with Ireland's first-ever Double Swimming World Champion and a genuine contender for Paris, Daniel WiffenThis Road to Paris series is supported by Team Ireland partner PTSB and amongst other things we find out from Daniel what it is that an athlete looks for from a good sponsor.We also find out about his hopes for Paris, the reason he started his popular YouTub channel, something of the science of altitude training, and what he does during a down week away from the pool. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 61st episode of the show, we meet with the Ireland and Leinster Full Back Hugo Keenan.We don't normally focus on players so much as those who enable them to be brilliant but when you are out at the High Performance Centre and Hugo is there well it would be rude not to.The Business side comes when we are talking about the Energia campaign for which he is an enthusiastic ambassador but first, well we had to ask how he is ahead of the big games to come.All of our rugby coverage on Sport for Business is supported by Bank of ireland who urge us to #NeverStopCompetingThanks to Hugo for taking the time out to chat.  Energia's Half a Fan campaign is gaining traction and you can see the Women's team in Dublin, Cork and Belfast during their Six Nations campaign. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.

In today's 60th episode of the show, we meet with J Batt, the Athletics Director of Georgia Tech University in Atlanta.Georgia Tech will play Florida State University in this year's Aer Lingus College Football Classic in Dublin's Aviva Stadium.We chat about the changing world of college athletics, about managing 18 high performance programmes rather than just one and plenty more.We start with how he got to the role he is in today, the excitement of the College Gameday experience and why it is a worthwhile undertaking to come to DubliThe game will take place on Saturday, August 24th and it will as ever be one of the highlights of the sporting summer.Public sale tickets will be out next month and we will be dropping in on the prep for the game and the College Gameday experience plenty over the coming months. Find out more about what we do day in day out at Sportforbusiness.com We publish Twice daily Bulletins and Twice Weekly Podcasts including recent interviews with Ger Mitchell of PTSB, Michelle Davoren of Wilson Hartnell, David McHugh of Wasserman Ireland and many more Subscribe wherever you get your podcasts from and thanks for taking the time to listen in.