Podcast appearances and mentions of rocky mountain marketing

If LinkedIn ads have ever felt expensive and intimidating to you, you're not alone. But what if you could actually turn your ad spend into high-quality leads and serious ROI? This week on Rocky Mountain Marketing, I'm sitting down with LinkedIn Ads pro AJ Wilcox—the founder of B2Linked and host of the LinkedIn Ads Show podcast.Inside this value-packed episode, AJ shares:Why LinkedIn ads cost more—and why it's worth itWho should actually be running LinkedIn ads (and who shouldn't)How to build a powerful three-stage LinkedIn funnelCommon LinkedIn ad mistakes (and how to fix them)How $5K a month can scale your B2B marketing—if you do it rightTimestamps:00:00 – Why LinkedIn ads seem expensive01:00 – Meet AJ Wilcox, founder of B2Linked02:30 – When LinkedIn ads make sense (and when they don't)04:30 – How LinkedIn targeting blows other platforms away06:00 – How scarcity drives LinkedIn's ad prices08:00 – What kind of video content works best right now10:30 – LinkedIn's new video feed: what advertisers should know12:00 – Building a 3-stage LinkedIn funnel15:30 – What to expect for costs per click and per lead18:00 – Why your sales process needs to nurture, not rush20:00 – How to structure your budget across the funnel22:30 – DIY mistakes and LinkedIn ad traps to avoid29:00 – AJ's dream ad campaign and final adviceThis is your roadmap for turning those high-dollar LinkedIn clicks into high-value clients.Sign Up with Metricool today!https://metricool.com/katieJoin AJ's community of LinkedIn Ads fanatics:https://fanatics.b2linked.com/Visit AJ Wilcox's social media pages:Website: https://b2linked.com/LinkedIn: https://www.linkedin.com/in/wilcoxaj/LinkedIn Ads Show Podcast: https://open.spotify.com/show/6Z88iXkXHKEZ5um04mtpAq?si=7a7d8d248c8e47a8Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInAds #B2BMarketing #RockyMountainMarketing #KatieBrinkley #QuickCast #DigitalMarketing #PaidAds #MarketingStrategy #LinkedInForBusiness #LeadGeneration #AJWilcox Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I sit down with brand strategist Fabi Paolini to talk about how to attract the right clients—those “power buyers” who are ready to invest, take action, and value your expertise. If you're tired of people ghosting your offers or saying “maybe later,” it's probably not your offer—it's how you're messaging it. Fabi shares her Angle of Mastery framework that helps you stand out in a crowded market and speak directly to people who are already motivated to solve their problems.What You'll Learn:The key difference between “thinkers” and “doers” in your audienceWhy pain marketing is outdated—and what to do insteadHow to position your offer as a need to haveThe concept of your “Angle of Mastery” and how to discover yoursFabi's process for creating messages that magnetize your ideal clientsTimestamps:00:00 – Intro: Why you're attracting the wrong people01:00 – What are power buyers?04:30 – Why pain marketing repels the right audience08:15 – Discovering your Angle of Mastery12:00 – A real-life transformation story17:45 – Messaging that creates urgency (without fake scarcity)24:00 – Need-to-have vs. nice-to-have: The content shift29:00 – Where to find Fabi + Final thoughtsSign Up with Metricool today!https://metricool.com/katie/Visit Fabi Paolini's social media pages:Website:https://www.fabipaolini.com/LinkedIn: https://www.linkedin.com/in/fabipaoliniUncovering How To Speak To Power Buyers Using Your Angle Of Mastery™️: readytoinvestclients.comBook your 15-min messaging session: brandmessagesession.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PowerBuyers #MessagingStrategy #AngleOfMastery #BrandMessaging #AuthenticMarketing #ClientAttraction #MarketingMindset #FabiPaolini #RockyMountainMarketing #KatieBrinkley #PodcastMarketing #MarketingTips #DigitalMarketing Hosted on Acast. See acast.com/privacy for more information.

If you've ever posted on LinkedIn and hoped the algorithm would do its magic, only to have your content disappear into the void, you're not alone. But what if you could guarantee your insights landed directly in your audience's inbox? That's exactly what LinkedIn newsletters do.In this episode, I break down why LinkedIn newsletters are one of the most powerful tools for thought leaders and businesses. With LinkedIn rolling out new analytics, it's now easier than ever to track your newsletter's success, optimize engagement, and connect with your audience without fighting the algorithm.In this episode, you'll learn:How LinkedIn newsletters help you bypass the algorithm: No more relying on post reach—your content goes straight to your subscribers.Why newsletters are a game-changer for thought leadership: Build authority, expand your reach, and stay top of mind with your audience.How to use LinkedIn's new analytics for better engagement: Learn about open rates, email sends, and subscriber behavior.The best strategies for growing your newsletter audience: From optimizing subject lines to repurposing content across platforms.Why monetization is now possible with LinkedIn newsletters: Discover how to leverage sponsorships and paid promotions to create a new revenue stream.Ready to take control of your LinkedIn content strategy? Subscribe to Rocky Mountain Marketing and visit KatieBrinkley.com for expert insights on growing your brand and maximizing your reach.Checkout Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://nextstepsocial.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInMarketing #SocialMediaStrategy #LinkedInNewsletters #ContentMarketing #MarketingTips #LinkedInGrowth #DigitalMarketing #ThoughtLeadership #EmailMarketing #BusinessGrowth #BrandBuilding #MarketingExpert #SocialSelling #B2BMarketing #ContentStrategy Hosted on Acast. See acast.com/privacy for more information.

The digital content space is more crowded than ever, and simply creating content is no longer enough—it needs to create impact. With changing algorithms, the rise of AI, and evolving consumer behavior, brands need to rethink their content approach.In this episode, I sit down with Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, to discuss what's working (and what's not) in content marketing today. Robert has helped brands like NASA, Hilton, and Salesforce refine their content strategies, and now he's sharing the insights you need to stand out.From shifting away from content “containers” to leveraging AI in a smart way, we cover everything businesses need to build a strategy that drives results. If your content isn't performing the way you want, this episode is packed with valuable takeaways.In this episode, you'll learn:Why businesses need to rethink their content strategy: Most brands still create content based on format first, rather than leading with a strong story.How AI is reshaping content creation and SEO: AI isn't just about speed—it's about creating smarter, more effective content that resonates with your audience.The role of original research in establishing authority: Data-backed content is a powerful tool for thought leadership and long-term SEO value.Why organic reach is declining and how to adapt: The days of easy traffic from Google and social media are fading—discover where to shift your focus.How to repurpose content for maximum impact: A single great idea can (and should) fuel multiple pieces of content across platforms.Want to create content that stands out? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and free tools to level up your content strategy today!Checkout Podmatch today!joinpodmatch.com/KatieVisit Robert Rose's social media pages:Website: https://seventhbear.com/This Old Marketing Podcast: https://www.thisoldmarketing.com/LinkedIn: https://www.linkedin.com/in/robrose/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #MarketingStrategy #DigitalMarketing #SEOTrends #ContentCreation #AIMarketing #SocialMediaGrowth #MarketingTips #ThoughtLeadership #MarketingSuccess #OnlineVisibility #LeadGeneration #MarketingForBusiness #ContentMarketingTrends #MarketingInnovation #RobertRose #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

Posting on social media isn't just about showing up—it's about showing up consistently. Yet, so many business owners and content creators struggle to keep up with a posting schedule that actually works. If you've ever felt overwhelmed trying to maintain your online presence, this episode is for you!In this episode, I'm breaking down why consistency matters, how algorithms favor creators who post regularly, and what simple strategies you can implement to keep growing—even when life gets busy.In this episode, you'll learn:Why consistency beats perfection: You don't need viral content to grow—just a steady, reliable presence.How algorithms reward consistency: Platforms like Instagram, LinkedIn, and TikTok prioritize creators who post regularly.The power of batch content creation: Planning ahead can help you post even when you're busy.Easy ways to repurpose content: Maximize every post by turning it into multiple pieces of content.How to build a sustainable social media schedule: Find a rhythm that works for your business and keeps you engaged without burnout.Struggling to stay consistent? Subscribe to Rocky Mountain Marketing for weekly strategies that help you grow online without the stress. Check out Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #ContentMarketing #StayConsistent #SocialGrowth #MarketingTips #SmallBizMarketing #OnlineBranding #InstagramMarketing #LinkedInTips #SocialSuccess #EntrepreneurTips #ContentCreation #MarketingForBeginners #DigitalMarketingTips #SocialMediaGrowth #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

What does it take to create content that not only ranks but converts in today's fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it's about adapting and innovating.In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he's here to break down what's working, what's not, and how you can future-proof your strategy.From the power of LinkedIn newsletters to AI's impact on search rankings, we're covering everything you need to know about making your content work harder and smarter. If you've ever struggled with SEO, social media engagement, or crafting a content strategy that actually converts, this episode is packed with actionable insights.In this episode, you'll learn:Why content strategies must evolve with changing algorithms: Short-form video, AI search results, and declining organic reach demand a fresh approach.How LinkedIn newsletters can outperform traditional email marketing: Get higher engagement and build brand visibility without fighting inbox clutter.The role of original research and thought leadership in content marketing: Become a go-to resource by publishing studies, data, and expert insights.How AI is changing SEO and content discovery: Learn why brand mentions and contextual optimization matter more than backlinks.The importance of sales and marketing alignment for higher conversions: Create content that directly addresses customer objections and drives action.Want more content strategies that actually work? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for free resources to level up your digital presence today!Checkout Capsho now:katiebrinkley.live/capshoVisit Andy Crestodina's social media pages:Orbit Media Studios Website: https://www.orbitmedia.comLinkedIn: https://www.linkedin.com/in/andycrestodina/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #DigitalMarketing #MarketingInsights #SEO2025 #MarketingGrowth #BrandBuilding #AIMarketing #B2BMarketing #ContentCreation #LeadGeneration #SearchRankings #MarketingForBusiness #LinkedInStrategy #SocialSelling #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.

If you're still posting like it's 2024, you're already behind. Social media platforms are changing, engagement rates are shifting, and where you focus your efforts in 2025 will make or break your success.In this episode, I dive into the biggest social media trends backed by real data—not just opinions.In this episode, you'll learn:Why Instagram engagement is down and how to fix itHow TikTok remains the best platform for organic reachWhy LinkedIn is now prioritizing short-form videoThe rise of YouTube Shorts and why you should be thereHow engagement has shifted to saves, shares, and DMsWant to grow faster on social media? Subscribe to Rocky Mountain Marketing for expert strategies and real-time updates!Join the Podmatch community today!joinpodmatch.com/katieLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #SocialMediaTrends #DigitalMarketing #InstagramGrowth #YouTubeShorts #LinkedInMarketing #TikTokForBusiness #DMMarketing #MarketingTrends2025 #ReelsStrategy #B2BMarketing #ShortFormVideo #AlgorithmUpdates #MarketingGrowth Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about writing a book but felt overwhelmed by the process? You're not alone! Many entrepreneurs hesitate to take the leap, but in today's digital landscape, publishing a book is one of the most powerful ways to establish authority, attract new opportunities, and grow your business.In this episode, I sit down with Matt Briel of Lulu and Tilt Publishing to talk about why now is the perfect time to write a book and how self-publishing can give you more control over your brand, revenue, and audience engagement.In this episode, you'll learn:Why publishing a book positions you as an authority in your industry: A book isn't just a product—it's a credibility booster that sets you apart from competitors.How a book can become your best marketing tool: Books open doors to media features, speaking engagements, and new business opportunities.The benefits of selling your book directly to your audience: Self-publishing gives you control over your profits, branding, and reader connections.How writing a book helps refine your brand message: The process forces you to clarify your expertise, making you a stronger communicator.Why AI tools make writing easier than ever: From structuring your book to generating ideas, AI helps speed up the process while keeping your authentic voice.If you've been waiting for the right time to write your book, this is it! Subscribe to Rocky Mountain Marketing for more expert insights, and visit katiebrinkley.com to start building your brand today!Get Metricool today!katiebrinkley.live/coolJoin us in CEX this August 24-26, 2025https://cex.events/Visit Matt Briel's social media pages:Lulu Press Website:http://www.lulu.comTilt Publishing Website:https://www.thetilt.com/publishingLinkedIn: https://www.linkedin.com/in/matt-briel/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AuthorBranding #EntrepreneurSuccess #SelfPublishing #BookMarketing #MarketingStrategies #BusinessGrowthTips #PersonalBranding #ThoughtLeadership #ContentCreation #AIforWriters #BuildYourBrand #PublishingTips #OnlineMarketing #WriteYourBook #EntrepreneurMindset #MattBriel #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

This isn't just about football—it's a massive marketing event. And this year's ads proved that brands winning in 2025 aren't just running commercials—they're running full-scale multi-platform campaigns.In this episode of Rocky Mountain Marketing, I break down how brands like OpenAI, Carl's Jr., and Meta used influencer marketing, nostalgia, and strategic calls to action to get the most out of their investments—and how small businesses can apply the same tactics.In this episode, you'll learn:Why marketing needs to start before launch day: The best brands build hype early, and you should too.How influencer marketing works (even without influencers): Your network is your best asset—use it to spread your message.The power of nostalgia in branding: People love familiarity, so reviving past content can spark engagement.How to make your marketing feel human: Don't just list features—tell a compelling story that connects with your audience.The importance of a strong call to action: If you're not giving your audience a reason to act, you're losing business.Want to take your marketing to the next level? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start with Metricool today!katiebrinkley.live/coolLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SportsMarketing #MarketingStrategy #ContentMarketing #SocialMediaGrowth #InfluencerMarketing #BusinessGrowth #SmallBusinessMarketing #DigitalMarketing #BrandBuilding #MarketingTips #Entrepreneurship #MarketingForSmallBusiness #SEOForBrands #MarketingSuccess #SocialSelling Hosted on Acast. See acast.com/privacy for more information.

Success isn't just about making money—it's about building the right daily habits. In this episode, I sit down with David Meltzer, a top business coach and entrepreneur, to talk about the five daily practices that create exponential growth in both business and life.In this episode, you'll learn:Why defining what you want each day keeps you on track: Setting clear, daily goals gives you direction and helps eliminate distractions.How the right people can accelerate your success: Finding mentors and collaborators who align with your vision creates faster results.Why small, consistent habits lead to exponential growth: Daily non-negotiables like health, learning, and relationships compound over time.How staying present improves decision-making and reduces stress: Focusing on the now keeps you from getting stuck in past regrets or future anxieties.The power of applying your "why" every day: Success follows when you remove barriers and align your actions with your purpose.Want to shift your mindset for success? Subscribe to Rocky Mountain Marketing for expert insights and strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Get Metricool today!katiebrinkley.live/coolFree Online CourseTHE ROAD TO REVENUE & HAPPINESShttps://free.dmeltzer.com/friday-training-1Visit David Meltzer's social media pages:Email: david@dmeltzer.comLinkedIn: https://www.linkedin.com/in/davidmeltzer2/Website: https://dmeltzer.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#EntrepreneurSuccess #DailyHabits #MindsetMatters #BusinessGrowth #DavidMeltzer #SuccessTips #PersonalDevelopment #EntrepreneurLife #BusinessMindset #LeadershipDevelopment #MarketingPodcast #GoalSetting #GrowthMindset #SuccessDriven #SelfImprovement Hosted on Acast. See acast.com/privacy for more information.

Facebook just dropped a bombshell update—starting February 19th, all Facebook Live videos older than 30 days will be permanently deleted. If you've been using Facebook Live to engage your audience, run trainings, or store valuable content, this means you could lose years' worth of videos overnight.So, what does this mean for businesses, content creators, and marketers who have relied on live streaming? It's time to pivot and protect your content.In this episode, you'll learn:1. Why Meta is making this change and what it means for content creators: Facebook is shifting focus to short-form videos like Reels, changing how content gets prioritized.2. How to save your existing live videos before they disappear: Once deleted, they're gone for good—download and back them up now.3. The best ways to repurpose your content for Reels, YouTube, and other platforms: Long-form videos can still thrive on YouTube, Instagram, and LinkedIn.4. Why this signals a shift in Facebook's strategy and how you can stay ahead: Meta is prioritizing engagement, so creators must adapt their content strategy.Don't wait until it's too late! Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com to future-proof your social media strategy today!Turn your long form videos to short form videos! https://app.submagic.co/invite/DN1GwQEiLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookUpdate #SocialMediaMarketing #LiveStreaming #ContentStrategy #FacebookLive #DigitalMarketing #SocialMediaTrends #MetaChanges #MarketingTips #ContentRepurposing #YouTubeMarketing #ShortFormVideo #SocialMediaGrowth #BusinessMarketing #VideoMarketing Hosted on Acast. See acast.com/privacy for more information.

Struggling with social media reach? You're not alone. Algorithm changes have made it harder than ever to get your content seen. But instead of fighting the system, what if you worked with it?In this solo episode of Rocky Mountain Marketing, I share practical, data-driven strategies to increase your content's reach, engagement, and conversion. Whether you're using Instagram, Facebook, or LinkedIn, these tips will help you get more visibility and drive real business growth.In this episode, you'll learn:1. Why your content isn't reaching enough people: The latest social media algorithm changes and how they affect your posts.2. The secret to shareable content: How to create posts that people actually want to save and send to friends.3. How to use Instagram Reels for maximum reach: The exact formula for short-form video success.4. SEO strategies for social media: How to optimize your profile and posts so more people discover you.5. Why engagement is everything: The simple steps to get more comments, shares, and conversations on your posts.Want to start reaching the right people and growing your brand? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #InstagramGrowth #SocialMediaTips #MarketingExpert #SocialSelling #BrandGrowth #OrganicReach #MarketingStrategy #SmallBusinessMarketing #MarketingHacks #EntrepreneurGrowth #OnlineVisibility #BusinessStrategy #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.

How do you really know if your social media strategy is working? Likes and follower counts might look good, but they don't drive real business growth. In this episode of Rocky Mountain Marketing, I break down the most important KPIs you should be tracking in 2025 to make your social media efforts actually pay off.Most businesses waste time chasing vanity metrics instead of focusing on what truly moves the needle—things like engagement, conversion rates, and audience behavior. If you're ready to stop guessing and start making data-driven decisions, this episode is for you.In this episode, you'll learn:Why engagement metrics are more important than likes: Shares, comments, and saves indicate real audience interest, not just passive scrolling.How response rates and customer service impact your brand: Fast, meaningful interactions boost trust and conversions.Why profile interactions and link clicks matter most: Your goal isn't just views—it's getting people to take action.The secret behind video completion rates: If people aren't watching your content until the end, you need stronger hooks.How to track conversions and revenue from social media: Learn how to measure what actually drives sales and leads.Want to optimize your social media strategy for real growth? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and digital marketing solutions.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterSpeaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #MarketingKPIs #BusinessGrowth #DigitalMarketingTips #EngagementMatters #SocialMediaTrends #MarketingAnalytics #BrandGrowth #ContentMarketing #ConversionOptimization #SocialSelling #MarketingSuccess #DataDrivenMarketing #OnlineBranding #MarketingMetrics Hosted on Acast. See acast.com/privacy for more information.

Editing podcasts and videos can be a major time suck—but what if there was a way to streamline the entire process? This week on Rocky Mountain Marketing, I sit down with Jeff Sieh, content creator, live video producer, and Descript expert, to talk about how AI-powered editing is changing the game. Whether you're a podcaster, video creator, or business owner looking to repurpose content more efficiently, Descript can simplify your workflow and free up time for what really matters—growing your brand.In this episode, you'll learn:How AI-powered editing saves time and effort: Descript lets you edit audio and video just like a text document—no complicated software required.Why repurposing content is a game-changer: Stop the endless content hamster wheel and get more mileage out of what you create.How Descript's AI tools make editing easier than ever: Features like automatic transcriptions, text-based editing, and AI-generated voices make content creation seamless.Why live video and podcasting still matter in an AI-driven world: AI can assist, but nothing replaces real, authentic connections with your audience.How small businesses can leverage AI tools for better marketing: From social media captions to show notes, AI helps streamline your workflow so you can focus on growing your brand.00:00 Introduction to Today's Episode01:06 Meet Jeff C: The Chief Beard02:24 The Power of Live Shows and Repurposing Content03:08 AI in Content Creation: Opportunities and Challenges08:58 The Future of Social Media and AI12:42 Descript: Revolutionizing Content Editing14:29 Masterclass Announcement: Monetizing Your Podcast15:12 Practical AI Tools for Content Creation25:46 Jeff's Course on Descript30:43 Conclusion and Final ThoughtsIf you're ready to work smarter, not harder with your content, subscribe to Rocky Mountain Marketing and check out Jeff's Descript course for a hands-on tutorial!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Jeff Sieh's social media pages:Descript Course: https://jeffsieh.com/descript101LinkedIn: https://www.linkedin.com/in/jeffsieh12 Must-Have Tools for Your Live Video & Podcast: https://jeffsieh.com/toolsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AIPoweredEditing #Descript101 #PodcastEditing #VideoEditingAI #WorkSmarterNotHarder #DigitalMarketingTools #ContentCreation #EditingMadeEasy #AIContentTools #TimeSavingTech #RepurposeContent #SocialMediaMarketing #MarketingAutomation #ContentStrategy #PodcastGrowth Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like social media ads were reading your mind? That's the magic of Meta's data machine, and now, Threads—Meta's microblogging platform—is jumping into the ad game. If you're a business owner, this could be your chance to get in early and gain a competitive edge.But is Threads the right platform for your ad dollars? In this episode of Rocky Mountain Marketing, I break down everything you need to know about Threads' new ad rollout, who should be paying attention, and how to determine if it's the right fit for your marketing strategy.In this episode, you'll learn:Why Meta is bringing ads to Threads: With over 300 million users, monetization was inevitable, but what does it mean for brands?How early adopters can benefit from lower ad costs: Getting in before the competition allows businesses to test and refine strategies at a lower price.What makes Threads different from Instagram and Facebook ads: Threads is all about conversation, so traditional ad formats might not work as well.Why your ad strategy must feel organic: Threads users expect authenticity, meaning your ads should blend seamlessly with real conversations.How to decide if Threads ads are right for you: If your audience isn't already active there, it may not be worth the investment just yet.00:00 Introduction to Meta's Data Machine and Threads00:41 Welcome to Rocky Mountain Marketing QuickCast01:03 Threads: The New Ad Frontier02:03 The Evolution of Threads04:18 Ad Customization and Early Opportunities05:59 Masterclass and Productivity Tips08:13 Evaluating Threads for Your Business09:40 The Bigger Picture: Ads Across Platforms11:36 Conclusion and Call to ActionThinking about running ads on Threads?—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to optimize your content and grow your brand today!This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ThreadsAds #MetaAdvertising #SocialMediaMarketing #ThreadsForBusiness #MarketingStrategy #DigitalAdvertising #PaidSocial #ThreadsUpdate #SocialMediaTrends #OnlineAdvertising #MarketingForEntrepreneurs #ThreadsAdStrategy #MetaMarketing #ThreadsBusinessGrowth #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

Instagram has made a big change that could affect your content strategy—its new vertical grid layout. In this episode of Rocky Mountain Marketing, I dive into how this update can actually be a huge opportunity for your brand. The shift away from the traditional square grid means that your content now has the chance to take up more space and stand out in users' feeds. But how do you make it work for you?I'll walk you through how to optimize your Instagram profile for the vertical grid, why it matters for your brand's visibility, and how to adapt your content to fit this new look. From leveraging the vertical orientation for better engagement to experimenting with Reels, this episode will ensure you're ready for Instagram's changes.In this episode, you'll learn:Why the new vertical grid layout matters for brand visibility: The larger thumbnails help your content take up more screen space, increasing its chance of being noticed.How to audit your current Instagram grid: Check what's still relevant and archive outdated posts to align with the new vertical format.Why switching to vertical content will save time: Design all graphics in vertical format from now on to streamline your content creation process.How Reels can boost your engagement: Incorporate Reels into your content strategy to take full advantage of Instagram's focus on vertical video.Why flexibility is key in social media: Stay adaptable as platforms evolve, and continue experimenting with new content styles to stand out.00:00 Introduction: The Instagram Grid Dilemma00:27 Welcome to Rocky Mountain Marketing00:53 Understanding Instagram's New Vertical Grid02:17 Why the Vertical Grid Matters03:50 Adapting to the New Grid Layout05:31 Break: Masterclass Announcement06:15 Actionable Tips for the New Grid07:52 Consistency and Productivity Tips09:39 Embracing Change and Final Thoughts12:09 Conclusion and FarewellStay ahead of Instagram's vertical grid update—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to optimize your content and grow your brand today!This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramGridUpdate #VerticalGridStrategy #SocialMediaForBrands #InstagramMarketingTips #DigitalMarketing2025 #VisualContentStrategy #OptimizeYourProfile #SocialMediaEngagement #ReelsForGrowth #InstagramTipsAndTricks #MarketingWithInstagram #AdaptToTrends #ContentCreationMadeEasy #InstagramChanges #MarketingForBrands Hosted on Acast. See acast.com/privacy for more information.

Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing, I'm joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content.Mike shares actionable tips for crafting prompts that guide AI tools to create authentic, relatable content. Whether you're a small business owner or a seasoned marketer, this conversation will help you embrace AI as a tool to enhance—not replace—your creativity.In this episode, you'll learn:Why relying on generic AI outputs doesn't work: Discover how poorly crafted prompts lead to bland, unengaging content.How to season AI with your brand voice: Teach AI to write content that feels personal and aligns with your identity.Why asking the right questions improves AI results: Learn how to provide specific, detailed prompts for higher-quality outputs.The importance of balancing AI efficiency with human creativity: Avoid over-relying on AI by blending its capabilities with your unique perspective.How to future-proof your AI strategy: Stay ahead by adapting AI tools to match your evolving goals and audience needs.00:00 Introduction to Rocky Mountain Marketing00:30 The Problem with AI-Generated Content02:39 Introducing Mike Alton: AI Consultant04:17 Mike's Journey into AI09:30 The Importance of Brand Voice in AI10:40 Three Levels of Effective AI Prompting14:57 Utilizing AI Memory for Consistency21:20 Creating Custom Instructions for AI32:15 Conclusion and Final ThoughtsStop settling for generic AI content—subscribe to Rocky Mountain Marketing for strategies to craft authentic, and impactful content!Visit Mike Allton's social media pages:Website: https://www.agorapulse.comLinkedIn: https://www.linkedin.com/in/mikealltonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AIContentStrategy #AuthenticContentCreation #StopCopyPastingAI #HumanizedAI #DigitalMarketingTips #AIMarketingTools #BrandVoiceMatters #AIForMarketers #MarketingWithAI #ContentStrategy2025 #RelatableContent #SmartAIUsage #AIContentCreation #MarketingInnovation #FutureOfContent Hosted on Acast. See acast.com/privacy for more information.

What would you do if TikTok disappeared tomorrow? In this episode of Rocky Mountain Marketing, I unpack the looming TikTok ban and its potential impact on creators, businesses, and the social media landscape. With a January 19th deadline for ByteDance to sell TikTok's U.S. operations or face a ban, this isn't just a news headline—it's a wake-up call for everyone relying on the platform.I share actionable strategies to prepare for a TikTok-less future, including diversifying your social media strategy, leveraging other platforms like Instagram and YouTube, and focusing on owned assets like email marketing. This episode is your guide to staying adaptable in an ever-changing digital world.In this episode, you'll learn:Why TikTok is facing a potential ban: Data privacy, national security concerns, and how ByteDance is addressing them.How to diversify your social media strategy now: Start repurposing TikTok content for platforms like Instagram Reels and YouTube Shorts.Why building an email list is critical: Own your audience and reduce reliance on any single platform.The impact of TikTok's powerful algorithm: Learn why its data collection has raised privacy red flags.How to stay ahead of platform changes: Adapt and evolve to ensure your content strategy remains effective, no matter the trends.Stay ahead of the TikTok changes—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to future-proof your social media game today!00:00 The Potential TikTok Ban: An Introduction00:42 Welcome to Rocky Mountain Marketing Quick Cast01:07 Understanding the TikTok Ban04:04 Why TikTok is Facing a Ban08:48 The Broader Implications and Elon Musk's Potential Involvement12:26 Adapting Your Strategy: Beyond TikTok13:25 Final Thoughts and Call to Action14:35 Conclusion and Listener EngagementThis episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTokBan #SocialMediaStrategy #TikTokMarketing #DigitalMarketingTips #ContentCreation #SocialMediaGrowth #EmailMarketingStrategy #InstagramReelsTips #YouTubeShorts #RepurposeContent #SocialMediaTips #AdaptAndThrive #MarketingStrategy2025 #SocialMediaChanges #TikTokAlternatives Hosted on Acast. See acast.com/privacy for more information.

Is AI just a buzzword, or is it the key to leveling up your marketing in 2025? In this episode of Rocky Mountain Marketing, I sit down with Kim Garst, an internationally recognized digital marketing strategist, to explore the transformative power of AI in business.We talk about why understanding AI is no longer optional and how tools like ChatGPT, Perplexity, and Claude can make your marketing more efficient and impactful. Kim shares her best practices for training AI to reflect your brand's unique voice, ensuring authenticity and relevance in every piece of content.In this episode, you'll learn:Why AI is essential for marketing success: Discover how to integrate AI into your workflow without losing your creative touch.The tools that take AI beyond ChatGPT: Learn about Perplexity and Claude for smarter, context-aware content creation.How to train AI to reflect your brand: Ensure your content feels personal and authentic by teaching AI your style and tone.The evolving role of AI in search: Why traditional SEO is changing and how to adapt for the future.How to use AI chatbots effectively: Engage your audience in real-time with tools that streamline communication and conversions.If you've been hesitant to embrace AI, this episode offers a roadmap to get started and stay ahead in the fast-changing marketing landscape.Visit Kim Garst's social media pages:Website: http://kimgarst.com/LinkedIn: https://www.linkedin.com/in/kimgarstLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ArtificialIntelligence #DigitalMarketing #AIForBusiness #MarketingTools #AI2025 #Entrepreneurship #BusinessGrowth #MarketingStrategy #AIInnovation #SmallBusinessTips #DenverBusiness #KatieBrinkley #KimGarst #AI Hosted on Acast. See acast.com/privacy for more information.

Does social media feel like a hamster wheel you can't escape? On this episode of Rocky Mountain Marketing, I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you're stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results.I'll walk you through setting clear goals, understanding your audience, choosing the right platforms, and crafting an impactful content plan using my proven Four-Post Strategy. Let's turn your social media from a time drain into a growth machine for your business.In this episode, you'll learn how to:Develop a Winning Social Media Strategy: Learn how to create an effective social media plan that drives engagement and boosts your business presence online.Overcome Social Media Comparison: Discover how to break free from the comparison trap and focus on authentically connecting with your audience to achieve success on social media.Understand Your Social Media Audience: Uncover the secrets to understanding your audience's needs, behaviors, and preferences, allowing you to tailor your content for maximum impact.Choose the Right Social Media Platforms: Explore the best practices for selecting the ideal social media platforms that align with your business goals and resonate with your target audience.Measure Social Media Success Metrics: Master the art of tracking and analyzing key metrics to gauge the effectiveness of your social media efforts and make informed decisions for future growth.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction: Overcoming Social Media Overwhelm00:51 Welcome to Rocky Mountain Marketing QuickCast01:17 The Importance of a Social Media Strategy03:08 Defining Your Social Media Goals05:45 Understanding Your Audience09:47 Choosing the Right Platforms12:22 Building a Content Plan15:05 Measuring and Adjusting Your Strategy17:17 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentstrategy #socialmediaforbusiness #entrepreneur #Businessowner #Digitalmarketing #Contentcalendar #SocialMediaStrategy2025 #Businessstrategy #Podcast #BusinessPodcast #Contentcreators #CEO #DenverRealtor #Realtorlife #Realtorsofinstagram Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how small creators can land sponsorship deals? On this episode of Rocky Mountain Marketing, I'm joined by Justin Moore, founder of Creator Wizard and the author of Sponsor Magnet. Justin is a sponsorship expert who helps creators monetize their content—no matter the size of their audience.In our conversation, we explore how sponsorships can work for small creators, the key to identifying your audience's value, and why you don't need millions of followers to secure deals. Justin shares actionable tips and personal stories to show you how to turn your content into a revenue generator.In this episode, you'll learn:Why sponsorships aren't just for big creators: Small, engaged audiences often deliver more impact than large, disconnected ones.How to pitch yourself to brands confidently: Show your value by aligning their goals with your audience's needs.The role of hyper-local audiences in attracting sponsors: Local businesses love reaching specific, nearby customers effectively.Tips for creating tailored sponsorship packages that brands can't resist: Match your proposal directly to the brand's goals and needs.Why being a “spokesperson” for your company makes all the difference: Authenticity and passion make you a brand's trusted advocate.00:00 Introduction to Sponsorships00:58 Monetizing Your Content01:59 Introducing Justin Moore05:00 Justin's Journey to Sponsorship Success08:38 The Power of Local Sponsorships17:13 Creating a Media Kit and Getting Started18:41 Effective Business Inquiries18:57 The Downside of Media Kits19:42 Customizing Proposals for Brands20:02 Quick Break: AI and Capsho21:06 Monetizing Your Podcast23:20 Understanding Pricing Strategies23:50 The ARC Framework for Brand Goals27:32 Sponsor Magnet: The Eight-Step Framework29:21 Pre-Order Bonuses and Final Thoughts33:17 Conclusion and Call to ActionIf you've been creating content and wondering how to make money doing it, this episode is a game-changer.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterVisit Justin Moore's social media pages:Website: https://www.creatorwizard.com LinkedIn: https://www.linkedin.com/in/justinnmoore Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcaststrategy #monetization #monetizeyourpodcast #justinmoore #sponsors #sponsorshipstrategy #makemoney #getpaid #contentcreators #digitalcreators #sponsormagnet #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Are you using LinkedIn to its full potential? If not, you're missing out on one of the most powerful tools for growing your brand and business. In this episode of Rocky Mountain Marketing, I'm thrilled to welcome Michelle J. Raymond back to the podcast. Michelle is a LinkedIn strategist, author, and founder of B2B Growth Co., specializing in LinkedIn company pages and B2B social selling.In this episode, we're diving into what's next for LinkedIn in 2025. Michelle shares her insights on creating purpose-driven, high-quality content, how to stand out with LinkedIn company pages, and why differentiation is the key to success. Whether you're a solopreneur, small business, or established enterprise, this episode has strategies tailored to help you grow on LinkedIn.In this episode, you'll learn:Why creating mediocre content is no longer an option.How to leverage LinkedIn company pages to grow your brand.The rise of short-form video on LinkedIn and how to use it effectively.The importance of standing out with purpose-driven, differentiated content.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterVisit Michelle J Raymond's social media pages:Website: https://b2bgrowthco.com/LinkedIn: https://www.linkedin.com/in/michellejraymond/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInNews #LinkedIn2025 #LinkedInUpdate #SocialMediaNews #BusinessStrategy #BusinessOperations #DigitalMarketing #SmallBusinessOwners #CEO #SixFigureBusiness #BusinessOwner #Consulting #CompanyOwner #WomanCEO #KatieBrinkley #MichelleJRaymond #LinkedInExpert #PodcastExpert #Podcast #SocialMediaPodcast #BusinessPodcast #ContentCreators #ContentMarketing #Entrepreneur Hosted on Acast. See acast.com/privacy for more information.

This week on Rocky Mountain Marketing, I'm joined by Wave Wyld, the “Queen of TikTok,” to explore how this platform has evolved far beyond short-form videos. Whether you're new to TikTok or a seasoned user, you'll leave this episode with actionable tips to grow your audience and business.What You'll Learn in This EpisodeWhy TikTok's photo carousels are a game-changer for storytelling and engagement.How live streaming on TikTok is gamified and monetized for creators.The value of TikTok Stories and Thoughts for staying top-of-mind.Tips for building community through DMs on TikTok.Creative ways to repurpose content across platforms.Wave's two-photo carousel strategy that works wonders for podcasters.Don't Miss OutWave Wyld's TikTok Mastery membership is your ticket to TikTok success! Join now at wavewyld.com/tiktokmastery.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Wave Wyld's social media pages:Website: https://www.wavewyld.com/LinkedIn: https://www.linkedin.com/in/wavewyld/Instagram: https://www.instagram.com/wavewyld/Tiktok: https://www.tiktok.com/@wavewyld Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTok #TikTokStrategy #PodcastStrategy #ContentCreation #EntrepreneurLife #DigitalMarketing #Trends #Strategies #BusinessOwners #SmallBusiness #CEO #WaveWyld #Stories #Thoughts #Carousel #TiktokUpdate Hosted on Acast. See acast.com/privacy for more information.

Are you feeling disconnected from your business? You're not alone. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Kami Guildner, a renowned coach and consultant who helps entrepreneurs scale their businesses with an abundant approach.Discover how to:Reconnect with your entrepreneurial passionSimplify your business for greater successBuild a supportive community that fuels your growthCreate a business model that aligns with your dream lifestyleDid you know? Effective entrepreneurship isn't about doing it all - it's about doing what truly matters.Key insights you'll gain:Why female entrepreneurs often struggle with burnoutThe power of pausing and reflecting on your business journeyHow to shift from a "do it all" mindset to a "do what matters" approachThe importance of dreaming big and setting audacious goalsWhether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.Ready to transform your entrepreneurial journey and create a business that truly lights you up? Tune in now and learn how to lead with your heart, simplify your strategies, and build a thriving community that supports your vision!Visit Kami Guildner's social media pages:Website: https://www.kamiguildner.com/Apple Podcast: https://podcasts.apple.com/us/podcast/extraordinary-women-radio/id1216249277LinkedIn: https://www.linkedin.com/in/kamiguildner/Join us on Extraordinary Women Ignite using the link below.https://www.kamiguildner.com//igniteUse EWR code to get $200 discount in ticket price.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ignite #success #passion #businessmindset #simplifyyourbusiness #kamiguildner #businesscoach #katiebrinkley #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I'm excited to sit down with personal branding expert and podcast host, Brandon Birkmeyer. Brandon has worked with some of the biggest brands in the world like Coca-Cola and Apple, and today, he's here to share his strategies for building a personal brand that stands out. We'll dive into why creating a personal brand is crucial whether you're an entrepreneur or working in the corporate world, and how content creation—especially podcasting—can help you grow your influence.We'll talk about overcoming the fear of putting yourself out there, tips for building authority and credibility, and why consistency is key when it comes to standing out in a crowded market. Brandon also shares insights from his new book Front and Center Leadership and gives practical advice on how to step into the spotlight with confidence. If you've ever wondered how to grow your personal brand, this episode is packed with actionable takeaways just for you!Ready to start building your personal brand and leading with confidence? Check out Brandon Birkmeyer's new book Front and Center Leadership for more actionable insights. And if you enjoyed this episode, don't forget to subscribe and leave a review!Visit Brandon Birkmeyer's social media pages:Website: https://www.brandsonbrands.com/Apple Podcast: https://podcasts.apple.com/podcast/id1462394344LinkedIn: https://www.linkedin.com/in/bbirkmeyer/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #brandsonbrands #standout #businessgrowth #mindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you feeling disconnected from your business? You're not alone. Even successful entrepreneurs can lose their spark. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Julie C. Butler, a branding and systems coach who rediscovered her passion after a major life change.Julie, an Amazon bestselling author and host of the "Build Your Beautiful Business" podcast, shares her journey of falling out of love with her business and how she reignited that flame. With over 15 years of experience, Julie offers invaluable insights for entrepreneurs at any stage.In this energizing conversation, you'll discover:How to recognize when you're losing passion for your businessStrategies for reconnecting with your entrepreneurial spiritThe power of allowing yourself to pivot and explore new directionsTips for creating an effective lead magnet that aligns with your evolving businessWhether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.Visit Julie C Butler's social media pages:Website: https://juliecbutler.com/Facebook: https://www.facebook.com/juliecbutlerxoInstagram: https://www.instagram.com/juliecbutlerxo/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to lead your growing business effectively? In this eye-opening episode of Rocky Mountain Marketing, I sit down with Amanda HarNess, a coach and consultant specializing in the leadership first approach. We explore the crucial role of leadership in scaling your business and creating a thriving work environment.Discover how to:Foster a sense of purpose in your employeesAdapt your leadership style for remote and hybrid work environmentsAvoid common leadership pitfalls that hinder business growthImplement quick, impactful strategies to improve team dynamicsWhether you're leading a team of five or managing a large corporation, this episode will equip you with practical tools to enhance your leadership skills and propel your business forward.Ready to transform your leadership approach and take your business to new heights? Tune in now and learn how to create a thriving, purposeful work environment that drives success!00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley00:01:30 Meet Amanda Harness: Leadership First Approach Expert00:04:15 The Importance of Purpose in Employee Engagement00:08:30 Adapting Leadership for Remote Work Environments00:12:45 Common Leadership Mistakes and How to Avoid Them00:17:20 Quick Strategies for Effective Leadership00:21:00 Closing Thoughts and How to Connect with Amanda00:00:00 Purpose-Driven Leadership: The Key to Employee Engagement00:02:38 Introducing Amanda Harness: Leadership Coach and Consultant00:05:53 The Human Element in Leadership: Beyond Numbers00:07:34 Personality Tests in Leadership: Information Gathering Tools00:10:21 Creating Purpose-Driven Employees00:16:44 The Leadership First Approach: Solving People ProblemsVisit Amanda HarNess's social media pages:Website: https://businessexcelerated.com/ LinkedIn: https://www.linkedin.com/in/amanda-harness-business-exceleratedEmail: amanda@businessexcelerated.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I sit down with video production expert Luria Petrucci to demystify the world of video tech and help you create a professional home studio setup. Luria, a Podcast Hall of Fame inductee with 18 years of experience, has helped industry giants like Amy Porterfield and Michael Hyatt build their video empires. Now, she's here to share her wisdom with you!In this eye-opening conversation, you'll discover:Why #video is crucial for building genuine #connections with your audienceThe three levels of video #production and which one is right for youSimple #lighting tricks to make you look like a pro on #cameraHow to choose the right software for your video needsThe power of a "set it and forget it" studio setupPlus, Luria reveals her game-changing course that simplifies the entire process of creating a home video studio. Whether you're a seasoned content creator or a camera-shy beginner, this episode will give you the confidence and tools to start leveraging video in your business. 00:00:00 - Introduction and Luria's background00:04:30 - The power of video in building connections00:09:15 - Simplifying video tech for beginners00:15:45 - Lighting tips for a professional look00:21:30 - Choosing the right video production software00:27:00 - Creating a "set it and forget it" studio setup00:32:15 - Overcoming camera shyness and fear00:37:45 - Luria's new course and final thoughtsReady to transform your video presence? Tune in now and learn how to create professional-looking videos that will captivate your audience and grow your business.Get Luria's Course: katiebrinkley.live/videoVisit Luria Petrucci''s social media pages:Facebook: https://www.facebook.com/luriapersonal/ Youtube: https://www.youtube.com/livestreamingprosLinkedIn: https://www.linkedin.com/in/luriapetrucci/Instagram: https://www.instagram.com/luriapetrucciLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videoproduction #livestreaming #facebooklive #youtubelive #youtubestrategy Hosted on Acast. See acast.com/privacy for more information.

Are you an entrepreneur who feels like you're constantly hitting a wall with your business growth? You're not alone. Many of us are unknowingly sabotaging our own success, especially when it comes to money.In this eye-opening episode, I sit down with Becky Clabaugh, a transformational coach with over 30 years of experience. Becky reveals the hidden barriers that keep entrepreneurs from reaching their full potential and shares powerful insights on how to overcome them.Here's what you'll discover in our conversation:The six "bugaboos" that secretly derail your financial successHow your childhood experiences shape your current money mindsetWhy regulating your nervous system is crucial for business growthPractical strategies to shift your relationship with moneyThe importance of community and connection in overcoming financial obstaclesWhether you're struggling with undercharging, overspending, or simply feeling stuck, this episode will give you the tools to break free from self-imposed limitations and create the thriving business you deserve.Don't let your subconscious hold you back any longer. Tune in now and start your journey towards financial empowerment and business success!00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley00:00:30 Meet Becky Clabaugh: Unlocking Entrepreneurial Success00:04:09 Understanding the Nervous System's Impact on Money Habits00:08:19 Exploring the Six Money Bugaboos00:22:46 Overcoming Money Bugaboos and Achieving Financial Sustainability Visit Becky Clabaugh's social media pages:Website: https://beckyclabaugh.com/LinkedIn: https://www.linkedin.com/in/beckyclabaugh/Instagram: https://www.instagram.com/becky_clabaugh_coaching/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#moneymindset #businessgrowth #moneymindsetcoach #moneypodcast #businesspodcast #careerpodcast #authenticity #confidence #entrepreneur #ceo #smallbusinessowner #beckyclabaugh #business #katiebrinkley #marketing #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In a digital landscape where authenticity reigns supreme, video testimonials have emerged as a powerful tool for building trust and credibility. This episode of Rocky Mountain Marketing features Tracy Phillips, a video expert with over two decades of experience in documentary filmmaking and online marketing. Together, we explore the transformative impact of video testimonials on your business and brand.Why video testimonials matter now more than ever:- Authenticity in a world of AI-generated content- Building trust through real human experiences- Overcoming the limitations of written reviewsThe Art of Crafting Compelling Video TestimonialsTracy shares her expertise on creating impactful video testimonials that resonate with your audience:- The ideal length for maximum impact- Strategies for making participants comfortable on camera- The power of asking the right questionsOptimizing Your Video TestimonialsLearn how to leverage your video testimonials for maximum impact:- Strategic placement on your website- Incorporating testimonials into your social media strategy- Creating compilation reels for a powerful first impressionKey takeaways:1. The importance of making your clients the heroes of their stories2. How video testimonials can significantly increase website engagement3. Tips for overcoming common challenges in obtaining video testimonialsThis episode is packed with actionable advice for entrepreneurs and marketers looking to harness the power of video testimonials. Whether you're just starting out or looking to refine your existing strategy, Tracy's insights will help you create authentic, compelling content that resonates with your audience and drives results.Ready to revolutionize your marketing approach with video testimonials? Tune in now and discover how to build trust, credibility, and connection with your audience through the power of authentic video content!Like the show? Keep Katie's show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Tracy Phillips' social media pages:Website: https://www.testimagical.com/Instagram: https://www.instagram.com/testimagical/Facebook: https://www.facebook.com/testimagical/LinkedIn: https://www.linkedin.com/in/tracy-phillips-538125b1/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#VideoTestimonials #CustomerTestimonials #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications #Testimagical #TracyPhillips Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I discussed the importance of working smarter, not harder, in achieving business goals. Joined by guest Bri Seeley, a TEDx speaker and successful female entrepreneur, they delve into strategies for creating multiple revenue streams, especially for female entrepreneurs who are already overworking. They also talk about the significance of resetting business strategies and focusing on what's effective to propel business growth. Bri shares her experience of launching new revenue streams, the success of her mastermind program, and practical advice on identifying and implementing cost-effective business solutions. The episode emphasizes the need for a strategic approach in scaling a business and highlights real-life success stories from Brie's clients.00:00 Introduction to Smart Work for Female Entrepreneurs00:22 Welcome to Rocky Mountain Marketing00:52 The Importance of Multiple Revenue Streams01:52 Introducing Brie Seely: Changing the Game for Female Entrepreneurs02:37 Brie's Mastermind and Revenue Stream Strategies00:00 Working Smarter, Not Harder11:40 Celebrating Milestones and Achievements13:09 The Value of Paid vs. Free Offerings17:56 The Importance of Fresh Perspectives in Business21:59 Launching Multiple Revenue Streams26:44 Conclusion and Final ThoughtsLike the show? Keep Katie's show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Bri Seeley's social media pages:Website: https://briseeley.com/Instagram: https://www.instagram.com/briseeley/Facebook: https://www.facebook.com/bri.seeleyLinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#briseeley #multipleincomestreams #businessgrowth #scalingyourbusiness #scaling #business #podcast #businesspodcast #entrepreneur #katiebrinkley #passiveincome #mastermind #capacity #paidproduct #freeproduct #sales #socialmediasales #incomegenerating #rockymountainmarketing Hosted on Acast. See acast.com/privacy for more information.

In a world full of filters, how can you show up as your authentic self and build a community of brand followers? In this episode of Rocky Mountain Marketing, I spoke with Jeff Howell to discuss the importance of authenticity in branding. Jeff shares his insights on how to maintain brand integrity while infusing humanity into your brand, making it more relatable and engaging.Here's what you'll learn in this episode:The significance of brand integrity and the role of brand standards.How to create a real, authentic connection with your audience.Examples of brands like Wendy's and KFC that have successfully humanized their social media presence.Strategies for showing your brand's personality without compromising professionalism.The importance of embracing imperfections and being genuine in your content.Tips for assigning a face to your brand, whether it's the CEO, a marketing person, or any willing employee.How to balance personal and business content on social media.Join me and Jeff as we dive deep into the world of authentic branding and share actionable tips to help you connect with your audience on a deeper level.Visit Jeff Howelll's social media pages:LinkedIn: https://www.linkedin.com/in/jeffhowell76/Instagram: https://www.tiktok.com/@jeffhowell76Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#tiktok #socialmediapresence #personalbranding #businessbranding #digitalmarketing #entrepreneurship #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Denverbusiness #jeffhowell Hosted on Acast. See acast.com/privacy for more information.

Are you an entrepreneur torn between building your business brand and developing a personal brand? In this episode of Rocky Mountain Marketing, host Katie Brinkley dives deep into the importance of personal branding with Carlos Gill, a seasoned digital marketer and entrepreneur. Here's what you can expect to gain from this insightful episode:- The Power of Personal Branding: Learn why having a personal brand is crucial, even if you are focused on building your business brand.- Overcoming Imposter Syndrome: Discover how Carlos navigated the emotional challenges of personal branding, especially when transitioning back to the corporate world.- Real-World Applications: Hear how Carlos applied his marketing expertise to his own businesses, from an e-commerce mask company to a sneaker store, and the role personal branding played in their success.- Practical Tips for Entrepreneurs and Employees: Get actionable advice on how to build and integrate your personal brand, whether you're an entrepreneur or a corporate employee.- Engaging with Your Audience: Understand the importance of humanizing your brand and leveraging customer interactions to create compelling content.Join us for this engaging conversation and learn how to harness the power of personal branding to elevate your business and career. Don't miss out on Carlos's invaluable insights and practical tips that can help you navigate the complexities of personal and business branding.Visit Carlos Gil's social media pages:LinkedIn: https://www.linkedin.com/in/carlosgilonline/Instagram: https://www.instagram.com/carlosgil83/?hl=enBook: The End of Marketing https://www.amazon.com/End-Marketing-Humanizing-Brand-Social/dp/0749497572Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #businessbranding #digitalmarketing #entrepreneurship #CarlosGill #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Imagine being a fly on the wall as an unconventional entrepreneur bares his soul, sharing the pivotal moments that shattered his conventional notions of success. In this thought-provoking episode, Katie Brinkley, the dynamic host of Rocky Mountain Marketing, sits down with Pedro Jerez, a visionary who champions a radically different approach to building impactful brands.In this candid conversation, Pedro pulls back the curtain, sharing:The pivotal moment that shattered his conventional notions of success, propelling him into a downward spiral of identity crisis.The life-altering encounter that unveiled the path to authentic happiness, sparking an "inside-out" approach to personal growth and business innovation.Compelling data on the rising influence of women, millennials, and technology in shaping consumer preferences, demanding businesses operate with integrity.The art of "legendary leadership" – a level of leadership so profound that it transcends your physical presence and inspires others to embody your values.The transformative power of generosity – a mindset that unlocks abundance and fulfillment beyond your wildest dreams.Visit Pedro Jerez's social media pages:Website: https://www.businesswithintegrity.com/storyYoutube: https://www.youtube.com/@BusinessWithIntegrity-oi1zw/communityLinkedIn: https://www.linkedin.com/in/businesswithintegrity/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessstrategy #visionary #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

In this 300th episode of the Rocky Mountain Marketing podcast, I'm thrilled to share insights and strategies that have propelled the show's success over the past four incredible years.Prepare to be inspired as we revisit the top 10 most popular episodes (Acast), each packed with actionable advice and industry expertise. Top 1: Here's What You Need to Know About Google's New Policy https://youtu.be/ZZpCC3zcJPs?si=bLa4teNwm_GlCpagTop 2: How Authenticity Attracted My Biggest Fans Onlinehttps://youtu.be/WHvL62j-AiI?si=oKIL9_rIApVTjx4lTop 3: How To Increase Your Sales in 2024 with Aleasha Bahrhttps://youtu.be/dR-ha0FuasQ?si=YaH-x21NeoHRc8GETop 4: Take a Step Back and Do A Social Media Audithttps://youtu.be/eqO2XPlsCTI?si=HQnXI_zsEBHAfdgMTop 5: Connecting and Creating on LinkedIn with Judi Foxhttps://youtu.be/DQI0cboT8xo?si=O1YBwJLBvczk0OrQTop 6: Is Getting Meta Verified Worth It?https://youtu.be/rcIrKUyouPY?si=VMYn5UJjzzbuEtAsTop 7: Maximizing Your Social Media Presencehttps://youtu.be/lnrxCfgE4GE?si=HaQORiQu5MhKIslcTop 8: AI and Digital Landscape: Expert Tips from Social Media Marketing World 2024https://youtu.be/su-LLRtYu5wTop 9: Are You Meta Verified? The Perks of Having a Blue Checkmarkhttps://youtu.be/FCxdKIKI7SwTop 10: Are You Ready To Level Up Your Instagram SEO?https://youtu.be/umKHsKXKYXkSo, what are you waiting for? Join Katie on this unforgettable journey, and get ready to level up your marketing game with the wisdom and insights gleaned from 300 episodes of Rocky Mountain Marketing!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedIn: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#top10 #podcast #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, Katie Brinkley is joined by Deirdre Tshein, co-founder of Capsho, to discuss the cutting-edge advancements in AI-powered content creation. Dive into a conversation about the revolutionary capabilities of Capsho Next Gen, a tool designed to transform long-form content into engaging marketing assets effortlessly. Discover how this AI technology can learn your unique tone of voice and streamline your content creation process, making it more efficient without sacrificing quality.Key Takeaways:AI-Powered Content Creation: Learn how Capsho Next Gen uses self-learning AI to generate content that mirrors your unique voice and style, eliminating the need for extensive manual edits.Efficiency Without Compromise: Understand the importance of balancing efficiency with quality in content creation, and how Capsho Next Gen achieves this balance.Revolutionary Features: Discover the new features of Capsho Next Gen, including the ability to create personas, generate various content types, and even build landing pages and lead magnets.Content Habit Challenge: Join the upcoming 21-day content habit challenge co-hosted by Capsho and Ecamm Live to enhance your content creation skills and consistency.Plus, we discussed the decision to rebuild Capsho from the ground up, the future of AI in content creation, and the exciting opportunities for entrepreneurs to leverage these advancements.Don't miss out on this opportunity to revolutionize your content creation process. Join the 21-day Content Habit Challenge at contenthabitchallenge.com or check out Capsho at capsho.com.Visit Deirdre Tshein's social media pages:Website: https://deirdretshien.com/Instagram: https://www.instagram.com/deirdretshien/LinkedIn: https://www.linkedin.com/in/deirdretshien/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AI #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to grow your podcast and connect with your audience? Wish you had insider tips and strategies to elevate your show? This episode of Rocky Mountain Marketing is packed with game-changing insights from a recent podcast intensive. If you're ready to transform your podcasting journey, this episode is for you!Key Takeaways:1. Understanding Your Audience: Learn the importance of creating detailed listener personas to tailor your content effectively.2. Crafting Engaging Content: Explore different episode formats and structures, and understand the significance of a strong podcast hook and a content calendar.3. Growth Strategies: Discover effective techniques for podcast growth, including leveraging guest shares, optimizing for SEO, and tracking podcast metrics.4. Podcast Monetization: Explore various monetization strategies, from sponsorship strategies and ads to premium content and exclusive offerings.Plus, Katie announces the launch of a new podcast membership offering ongoing support, exclusive resources, and a community for podcasters. Members will have access to monthly webinars, Q&A sessions, and a library full of templates, guides, and courses. Stay ahead of social media trends, enhance your podcast production, and maintain podcast consistency with our marketing strategies.Don't miss out on this opportunity to enhance your podcasting journey. Join the waitlist for the podcast membership at KatieBrinkley.Live/Membership.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedIn: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I welcome back one of the most popular guests, Atiba De Souza. Known as the "video content Superman," Atiba shares his evolved strategies for creating impactful social media content. Dive into a conversation about the importance of understanding your audience, the power of pre-framing, and the three essential content buckets: Why, How, and What. Atiba also discusses his latest insights on using AI and video to enhance social media strategies, making this a must-listen for anyone looking to elevate their digital marketing game.One of the key takeaways from this episode is the introduction of the three essential content buckets: Why, How, and What. Atiba breaks down these buckets as follows:1. **Why Content**: This is the largest bucket, comprising about 70% of your content. It focuses on why certain things are important, sharing values, and connecting with your audience on a deeper level.2. **How Content**: This bucket demonstrates how you do something, offering insights into your processes and showcasing your expertise.3. **What Content**: Contrary to what many might think, this is not about what you do but rather asking if your audience would like your help with something, subtly leading them to engage with your services or products.Whether you're a seasoned marketer or just starting, the lessons in this episode are sure to provide valuable guidance on your journey to success.Visit Atiba de Souza's social media pages:LinkedIn: https://www.linkedin.com/in/atibadesouzaWebsite: https://atibadesouza.com/Facebook: https://www.facebook.com/atibadesouza/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#video #aitool #podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

GET YOUR 75 HOOKS HERE: https://www.keenyakelly.com/75hooks/In this week's episode of Rocky Mountain Marketing, we're diving deep into the world of short form video content strategy with none other than Keenya Kelly. From TikTok marketing for business to vertical video marketing tips, we covered it all.In this episode, you will be able to:Master the art of creating thumb-stopping short-form video content that captivates your audience's attention.Uncover the secrets to leveraging TikTok as a powerful marketing tool for your business, reaching a younger and highly engaged audience.Discover the key techniques for crafting compelling vertical videos that stand out and drive higher engagement on social media platforms.Learn how to craft irresistible video hooks that instantly grab your audience's interest and keep them hooked throughout your content.Explore effective strategies for growing your email list through strategic and engaging social media tactics.The key moments in this episode are: 00:00:00 - Introduction to Rocky Mountain Marketing 00:00:30 - Importance of Short Form Video 00:03:40 - Creating Effective Short Form Video Content 00:07:31 - Moving Audience from Brand Awareness to Action 00:10:10 - Power of Hooks in Short Form Video 00:13:02 - Importance of Captions on TikTok 00:14:43 - Importance of Hashtags on TikTok 00:16:57 - YouTube Content Strategy 00:19:09 - Live Video Strategy 00:22:36 - Future of TikTok 00:26:08 - The Challenge of Stopping the Scroll 00:26:43 - Overcoming Resistance to Short Form Video 00:28:03 - Success Story: Dr. Mary Claire Haber 00:29:41 - Connect with Keenya Kelly Visit Keenya Kelly social media pages:Website: https://www.keenyakelly.com/LinkedIn: https://www.linkedin.com/in/keenyakelly/Instagram: https://www.instagram.com/keenyakelly/Youtube: https://www.youtube.com/c/KeenyaKellyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

Is your Instagram strategy feeling a bit stagnant? Tune into our latest QuickCast episode for exclusive insights from Instagram chief Adam Mosseri. We dive deep into the key factors driving post reach, the transformative power of video content, and the future of content discovery on the platform.Key Takeaways:1. Content Shares Matter: Mosseri emphasizes the importance of content shares in driving reach. The more your content is shared, the better it performs.2. Video Dominance: More than half of the time spent on Instagram is dedicated to video. Embrace video content to engage your audience effectively.3. AI-Based Recommendations: Instagram is focusing on showing users content from profiles they don't follow, similar to TikTok's "For You" feed.4. Support for Smaller Creators: Instagram aims to support smaller creators and improve their reach, though results may vary.5. Silent Viewers: Around half of all video impressions on Instagram are viewed with the sound off, so incorporating on-screen text is crucial.Stay ahead of the curve by leveraging these insights to refine your Instagram strategy. Subscribe to "Rocky Mountain Marketing" for more expert tips and strategies to elevate your social media game.Ready to explore the future of Instagram? Let's dive in together!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab---------------------------------------------------------------------------------You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain----------------------------------------------------------------------------------#adammosseri #instagramupdate #adammosseriinterview #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you ready to uncover the game-changing podcast strategy that's shaking up the digital marketing world? Imagine transforming your content into a powerhouse of impact and effortlessly growing your business authority. It's simpler than you think, and the results are mind-blowing. Get ready to revolutionize your podcast game and unlock the keys to success.The key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:01:44 - The Modcast Approach 00:05:09 - Transition from Live Show to Podcast 00:10:57 - The Modcast Content Creation Process 00:12:34 - Overcoming Challenges in Podcasting 00:13:38 - Audio vs. Video Podcasting 00:14:43 - Leveraging Content Distribution 00:17:44 - Overcoming Camera Shyness 00:18:53 - Monetizing Podcasts and Audience Size 00:25:05 - Introduction to Modcast Structure 00:26:32 - Module Breakdown 00:28:32 - The TSL Module 00:31:12 - The Impact of Modcast 00:34:22 - Conclusion and Call to Action Stay tuned to discover the groundbreaking modcast strategy that's taking entrepreneurs by storm. This is the game-changer you've been waiting for. Let's dive in and unlock the secrets to podcasting mastery.Visit Jerry Potter social media pages:Website: https://mrjerrypotter.com/modcast-marketing/LinkedIn: https://www.linkedin.com/in/mrjerrypotter/Instagram: https://www.instagram.com/mrjerrypotter/Youtube: https://www.youtube.com/@mrjerrypotterLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

We are thrilled to have Michelle Raymond, a LinkedIn company pages expert, in this week's episode of Rocky Mountain Marketing. Michelle and I first met at the Social Media Marketing World event in San Diego, and we bonded over our shared passion for social media strategies and our love for '90s fashion. In this episode, Michelle shares her journey and insights on maximizing LinkedIn company pages to build awareness, authority, and advantage for your business.1. The Importance of LinkedIn Company Pages: Discover why LinkedIn company pages are still a valuable platform for content creation and company culture, despite their reputation.2. Building a Community: Learn how to unite your team and attract the best employees by leveraging your LinkedIn company page.3. Engaging Employees: Find out how to encourage your employees to engage with your company page content, even if they're hesitant about using LinkedIn.4. New Features: Explore the latest features of LinkedIn company pages, including newsletters, LinkedIn Live, and the upcoming RSS feed integration for podcasts and YouTube.5. Thought Leadership: Understand how to build brand thought leadership and create valuable content that guides your buyers and builds trust in your industry.Join us as we dive into these topics and more, helping you transform your LinkedIn company page into a powerful tool for business growth.Visit Michelle J Raymond social media pages:Website: https://michellejraymond.com/LinkedIn: https://www.linkedin.com/in/michellejraymond/Instagram: https://www.instagram.com/good_trading_co/?hl=enYoutube: https://www.youtube.com/@MichelleJRaymondLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedin #companypages #socialmediagrowth #linkedincompanypages #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes. In this conversation, we delve into his early challenges, the critical importance of consistency, and the impact of evolving podcasting technology. Matt also shares his insights on hosting platforms, scheduling tools, and the art of podcast interviews. From discussing the differences between traditional radio and podcasting to navigating sponsorships and creative content integration, this episode is packed with valuable tips for budding podcasters. We'll also touch on the growing role of AI in voice acting, the importance of artwork and video in engaging listeners, and the benefits of podcast transcriptions. Plus, learn about Matt's podcast network and his unique approach to fostering a community of podcasters through cross promos and collaborative efforts. Check out Matt's conversation with Dave on episode 400 at https://www.soundoffpodcast.com/dave-jackson  Podcast Superfriends You May Also Like (Podcast Recommendations) Matt on Facebook Matt on Linkedin Matt on Twitter/X Matt on Instagram Matt's Podcasting 2.0 Voice Overs Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question Podcast Rewind Dave on Rocky Mountain Marketing with Katie Brinkley  Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Dave on Rocky Mountain Marketing with Katie Brinkley Podcast Superfriends You May Also Like (Podcast Recommendations) Podcast Hot Seat Otter Transcriptions TidyCal (one time lifetime offer) Schedulging tool Acuity Scheduling This is episode 934 of the School of Podcasting.    

In this episode of Rocky Mountain Marketing, I delve into the world of AirChat, the latest sensation in the social media world. Join me as I explore this innovative platform that's changing the game with its audio-first approach.When I first heard about AirChat, I couldn't help but wonder: is this the next big thing in social media? With its unique blend of audio and text, AirChat is revolutionizing how we connect and engage online. But is it worth your time and attention? That's what we're here to find out.In this episode, you will learn about:Understanding the features of AirChat: Listeners gain insights into the unique features of AirChat, including its audio-first approach, real-time transcription, and seamless feed integration.Evaluating the potential of AirChat for social networking: Listeners learn how AirChat compares to other platforms like Clubhouse and how it could potentially impact their social media strategy.Considering the drawbacks and limitations: The episode highlights concerns such as AirChat's limited user base and lack of moderation, prompting listeners to consider these factors when deciding whether to invest time in the platform.Assessing audience compatibility: Listeners are encouraged to assess whether AirChat aligns with their audience's preferences and needs, as well as their own social media strategy.Adopting a wait-and-see approach: The episode advises listeners to take a cautious approach to investing time in AirChat, suggesting that its evolution and user base growth should be monitored before fully committing to the platform.But it's not all sunshine and rainbows. I'll also address some concerns about AirChat, including its limited user base and lack of moderation. Is this platform ready for prime time, or is it still finding its footing? Let's dive in and explore together.Ultimately, whether AirChat is right for you depends on your audience and social media strategy. So grab your headphones and join me as we navigate the exciting world of audio-first social networking. Who knows? AirChat might just be the game-changer your business has been waiting for.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediatool #airchat #audio #listening #collaboration #networking #aitools #tools #podcast #businesspodcast #socialmediatrend Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected truth about protecting your online content. Find out how to navigate the legal landscape of social media and AI-created content. The secrets to safeguarding your business await. Stay tuned for the surprising revelations that will change the way you approach your online presence.My special guest is Brittany Ratelle. Brittany is a seasoned small business attorney renowned for her specialization in guiding entrepreneurs through the legal aspects of digital marketing. With a focus on protecting intellectual property rights, Brittany offers invaluable expertise in the realms of social media content sharing, branding photography, and the legal implications of AI-created content. Her extensive experience and dedication to assisting content creators and business owners have established her as a trusted authority in the digital space. Brittany's practical insights and comprehensive understanding of legal nuances make her an indispensable resource for those seeking to safeguard their online content and navigate the complexities of digital marketing.In this episode, you will be able to:Mastering Best Practices for Social Media Content SharingSafeguarding Intellectual Property Rights in Digital MarketingUnderstanding the Legal Implications of Using AI-Created ContentHarnessing the Importance of Branding Photography for BusinessesImplementing Strategies for Protecting Online Content from TheftThe key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:01:09 - Understanding Social Media Etiquette 00:02:56 - Brittany's Legal Expertise in Digital Marketing 00:08:01 - Protecting Your Intellectual Property 00:11:46 - Protecting Content from Theft 00:12:37 - Understanding Copyright and Intellectual Property 00:13:35 - Protecting Valuable Content 00:15:33 - Copyrighting Frameworks and Trademarks 00:17:19 - Lawfully Ever After Course 00:19:54 - Resharing Content and Music Copyright 00:24:20 - Copyright and Memes 00:27:12 - AI and Copyright 00:29:36 - AI-Generated Content and Commercial Use 00:31:13 - Importance of Branding Photography 00:33:40 - Conclusion and Call to Action Visit Brittany Ratelle's social media pages:Website: https://brittanyratelle.com/Linkedin: https://www.linkedin.com/in/brittany-ratelle-a4563232/Instagram: https://www.instagram.com/brittanyratelle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentcreation #legalguide #ip #digitalprint #contentcreators #coaches #smallbusinessowners #influencers #businesspodcast #careerpodcast #katiebrinkley #ai #copywright #trademark Hosted on Acast. See acast.com/privacy for more information.

Are you feeling overwhelmed with your organic social media strategy? Feeling like it's a lot of work and not sure where to start? I've got just the solution for you!In this week's episode of Rocky Mountain Marketing, Dorien Morin van Dam and I dive deep into the world of organic social media strategy. We cover everything from creating a personalized approach that resonates with your audience to the importance of tracking metrics and insights. And the best part? We debunk the myth that organic social media doesn't work for lead generation. Dorien Morin van Dam is a certified social media marketing manager and agile marketer with over 13 years of experience in organic social media and content marketing. Her expertise in the latest techniques and best practices for organic social media strategies makes her a leading authority in the field. With a strong track record of helping businesses achieve improved user engagement and brand growth through organic social media, Dorien's insights offer practical and valuable guidance. Her extensive knowledge and experience position her as an ideal guest for today's discussion, providing small business owners with actionable strategies to enhance their organic social media presence.In this episode, you will be able to:Mastering Organic Social Media Strategy: Unlock the secrets to boosting engagement and growing your brand organically.Understanding the Impact of Ads vs Organic Reach: Learn how to maximize your reach without breaking the bank on ads.Creating Effective Social Media Content for Lead Generation: Discover the art of crafting content that converts followers into leads.Importance of Competitor Analysis in Social Media Marketing: Gain insights into how analyzing your competitors can supercharge your social media strategy.Repurposing Long-Form Content for Social Media: Uncover the power of repurposing your existing content to captivate your audience on social platforms.But isn't organic social media dead? Well, think again. Dorien and I share valuable insights, tips, and strategies that will empower you to harness the power of organic social media to grow your brand, engage your audience, and generate leads.Are you ready to take your organic social media strategy to the next level?Visit Dorien Morin van Dam's social media pages:Website: https://www.moreinmedia.com/Linkedin: https://www.linkedin.com/in/moreinmedia/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#organicsocialmedia #paidads #organicposts #socialmediastrategy #leadgeneration #sales Hosted on Acast. See acast.com/privacy for more information.

Join me in this insightful episode of Rocky Mountain Marketing as I talk to Steve Stewart, a podcast editing entrepreneur, about the transformative power of Profit First in business finance management. Through a candid conversation, Steve shares his journey of implementing Profit First principles into his solo editing business, shedding light on how this methodology revolutionized his approach to budgeting, saving, and scaling his enterprise.Discover firsthand how Profit First transcends traditional accounting, offering entrepreneurs and solopreneurs alike a streamlined method for allocating funds, prioritizing profit, and achieving financial stability. Steve's practical insights and real-world examples illuminate the simplicity and effectiveness of the Profit First framework, empowering listeners to take control of their business finances with confidence and clarity.Whether you're a seasoned entrepreneur seeking to optimize cash flow or a budding business owner navigating financial challenges, this episode offers invaluable guidance on harnessing Profit First principles to propel your business towards success. Tune in now and embark on a journey towards financial empowerment and business mastery!Visit Steve Stewart's social media pages:Website: https://stevestewart.me/Linkedin: https://www.linkedin.com/in/stevestewartme/Podcast Editor Academy: podcasteditoracademy.comNovo Bank: https://stevestewart.me/novoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessfinance #accounting #bookkeeping #scaleyourbusiness #podcast #socialmediastrategy #contentcreation #businesspodcast Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, host Katie Brinkley talks with Vinnie Potestivo, an Emmy award-winning media advisor and LinkedIn Top Voice, about the transformative power of digital marketing in building personal and business brands. They explore the significance of LinkedIn as a platform for professional growth and the unique strategies Vinnie employs to enhance online visibility and influence. Vinnie shares insights on leveraging search engine marketing, the importance of podcasting, and the innovative use of IMDb for solopreneurs. The conversation delves into the importance of being verified on LinkedIn, the impact of data points in enhancing discoverability, and the creative approaches to networking and branding in the digital space. This episode provides valuable tips for business owners and entrepreneurs looking to leverage digital marketing to craft their legacy and elevate their influence in their industry.00:00 Introduction to Rocky Mountain Marketing00:50 Meet Today's Guest: LinkedIn Top Voice01:55 The Power of LinkedIn and Digital Marketing05:45 The Impact of Podcasting and Personal Branding06:30 Leveraging IMDb for Business Growth09:42 The Concept of Search Engine Marketing18:11 The Importance of Verification on LinkedIn24:40 The Power of Phone Calls and Networking29:42 Connecting with Vinnie and Wrapping Up30:58 Closing Remarks and Call to Action"Visit Vinnie Potestivo's social media pages:Linkedin: https://www.linkedin.com/in/vinniepotestivo/I Have a Podcast: https://vpetalent.com/i-have-a-podcast/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we are joined by Christine Gritmon, a personal brand expert and host of the podcast 'Let's Talk About Brand'. Christine shares her insights on developing an individual's personal brand alongside a company's brand, discussing how both can coexist to serve strategic business goals. Christine emphasizes the importance of being passionate about your platform of choice, reflecting on her own social media preferences. She also explains how to leverage employees' personal brands, stressing the fact that personal brand growth can benefit the organization as a whole.00:00 Introduction to the Episode00:40 Meet the Guest: Christine Gritmon00:57 The Importance of Personal Branding01:26 Christine's Journey and Achievements04:22 Christine's Experience as a Journalist05:36 Transitioning from Journalism to Social Media06:21 The Power of Personal Branding in Corporate08:14 The Impact of Personal Branding on Career Progression08:38 The Role of Personal Branding in Business Growth09:20 The Power of Storytelling in Personal Branding12:00 The Importance of Authenticity in Personal Branding17:23 The Impact of Personal Branding on Employee Retention21:33 How to Start Building Your Personal Brand28:52 Conclusion and Contact InformationGet ready for a deep dive into the significance of personal brands and their impact on awareness, online marketing, and podcasting.Visit Christine Gritmon's social media pages:Website: https://www.gritmon.com/Instagram: https://www.instagram.com/cgritmon/LinkedIn: https://www.linkedin.com/in/christinegritmon/Podcast: https://www.gritmon.com/ltabLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #socialmediastrategy #entrepreneurlife #businesstips #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Step into the vibrant world of West Virginia Uncommonplace Podcast's TikTok edition! Today, we're thrilled to have the extraordinary Katie Brinkley, the social media maven, joining us from her journey through Colorado, Michigan, and beyond. With her dynamic stage presence and the incredible Rocky Mountain Marketing Podcast, Katie is set to enlighten us. Let's dive into the conversation and uncover the magic behind her social media prowess. **Segment 1: Meet Katie Brinkley** Our host, JR, introduces Katie Brinkley, the charismatic host of the Rocky Mountain Marketing Podcast. Discover the rhythm of her podcast with two episodes every Tuesday and Thursday, setting the stage for an exciting discussion about social media's intricacies. **Segment 2: Simplifying Social Media Marketing** Katie shares her insights on easing the challenges of social media marketing. Unveil her four-step formula that liberates businesses from the constant posting pressure, allowing them to focus on building a thriving community. Learn how to navigate the social media landscape without the overwhelming demands. **Segment 3: Shameless Plug - "The Social Shift"** JR engages in a shameless plug for Katie's book, "The Social Shift." Explore the call-to-action, directing listeners to Katie's website, katiebrinkley.comicbook, where they can secure their copy in paperback or hardcover. JR's library hack encourages listeners to request the book at local libraries, ensuring its place in the community. **Segment 4: Katie's Podcasting Delights** Discover Katie's passion for podcasting as she discusses her favorite aspects. From simplifying digital marketing to exploring the latest trends every Thursday, Katie's enthusiasm for making social media accessible and enjoyable shines through. **Segment 5: Uncommonplace Introduction** In a fun twist, Jay steps back to let Katie perform the formal introduction to her podcast, Rocky Mountain Marketing. Get a taste of Katie's engaging style as she welcomes listeners to another exciting episode. **Conclusion:** As we wrap up this uncommonly insightful episode, JR signs off, emphasizing the importance of community and the wisdom shared by Katie Brinkley. Subscribe, share, and embark on the journey of unlocking the secrets of social media with Katie. Until next time, this is JR from West Virginia Uncommonplace Podcast, saying farewell with Katie Brinkley.