Podcasts about am pm podcast

Connect with Chelsea Cohen, an Amazon inventory management expert and the co-founder of SoStocked.com, which is an Amazon inventory management software. Chelsea's also a 7-figure Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, Seller Stories with Jungle Scout & the Amazing Summit stage, among others.

Established ecommerce sellers have been trained to fear Amazon and with good reason. Battles over customer data, branding tools, and unstainable margins previously made marketplaces a no-go for ecom businesses with thriving “conventional” online sales. Tim Jordan, host of the AM/PM Podcast and Amazon entrepreneurial guru, joins Rick Wilson to discuss why now is the perfect moment to diversify a sales portfolio, and how to launch on marketplaces while the opportunities are still immense. 

Host of AM/PM Podcast and co-founder of Private Label Legion - Tim Jordan is here for a special bonus episode of the podcast. Tim shares with us his learnings and experiences of operating an eCommerce business and help the seller community-scale their businesses on Amazon! We are also joined by a panel of guest sellers from Tim and Norm's Centurion Mentorship group including Tom and Cindy Norton, Andrea Checketts, Josiah Greve, Mark Koncz, and Roz Cooper. Tim Jordan has been an e-commerce seller since 2015. He has developed some of the best outside-the-box training and growth strategies for Amazon sellers and continues to develop new techniques as the landscape changes. Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar

In this episode, Chelsea Cohen, an Amazon inventory management expert and the co-founder of SoStocked.com, talks about how she successfully manages three businesses by hiring virtual assistants overseas. She also shares how they developed an inventory software that made inventory easy and efficient. Listen up and learn how to level-up your business in today’s episode.KEY TAKEAWAYS FROM THIS EPISODEIf you want to do well on Amazon, fix your product and make it better than others based on the negative reviews on similar products and make sure you put those improvements on your listing. It is better to focus on one thing and finish it rather than multitasking because a lot of time is wasted through the context switching between tasks.Operate your business and life by finding that one thing that you can do that by doing it, everything else will be easier or unnecessary.Delegate tasks that you will be affected emotionally by if you work on them too closely. This is not only because of the time wasted but also because of the energy wasted on the mood shifts that lessens your productivity.You have to check if things are being done right when you delegate and when you see that it is being done right, then it’s time to move on and divert your focus to something else.Networking is a big part of being connected to what’s going on around you.Do not assume that there’s no one can replace a task for you.Do not assume that you cannot get someone from overseas because of your budget limitation.TODAY’S GUESTChelsea Cohen is an Amazon inventory management expert and the co-founder of SoStocked.com, an Amazon inventory management software. She’s also a 7-figure Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, Seller Stories with Jungle Scout & the Amazing Summit stage.Connect and know more about Chelsea and her company here:Website: https://www.facebook.com/SoStocked/LinkedIn: https://www.linkedin.com/in/chelsea-cohen-0b1330184/Facebook: https://www.facebook.com/BadassBusinessBuildersIf you’re feeling tired and overwhelmed, it is time to hire a virtual assistant! Check outsmartvirtualassistants.com and learn how you can get your life back.

Sku limitations. We hope to see these go away soon, but for now it's complicated to manage. Amazon wants to be a distribution center, not a storage facility. This is why they are focussing on IPI limits. What are the principles of inventory management, what are some inventory management best practices?Adjusted Velocities to daily level.Buffer stock and seasonality.Why go from spreadsheet to sostocked.Syncing. 3rd party warehouses. Need to free time, inventory software.Most companies are going back to spreadsheets.What are some of the biggest mistakes people make in inventory management and forecasting?Not accounting for marketing plans as it relates to inventory planning.How to improve sales on Amazon:Improve bullet point in first words, "unlike other products that do XYZ, ours is better because. Sell into the objection."Chelsea Cohen is an Amazon inventory management expert and the co-founder of SoStocked.com, an Amazon inventory management software. She’s also a 7-figure Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, Seller Stories with Jungle Scout & the Amazing Summit stage, among others.Support the show (https://www.paypal.com/paypalme/myamazonguy)

This Episode is brought to you in part by RESVES - Co-working in Lisbon, Portugal. Find out more at https://www.resvescowork.pt   I have a very special guest today, I wanted to talk this guy for some time now. His name is Tim Jordan.   Tim is doing lots of thing… So here are the few:   Tim is an Amazon seller, it took him 7 months to make his first million selling on Amazon.   Tim is the Founder of Private Label Legion, a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network.    In addition he has  one of the best Amazon related podcast - AM/PM podcast (I will put the link down below), he is ALSO one of the hosts of Helium10 Project X series where they walk you through how to find source and launch product on Amazon.  In my opinion, following Tim’s work for some time now, I think he is one the best experts in sourcing and product selection, so you guys are in for a threat. Links mentioned in the show: Tim's Projects Private Label Legion - https://privatelabellegion.com/ Private Label Legion FB Group - https://www.facebook.com/privatelabellegion AM/PM Podcast - https://www.ampmpodcast.com/   Books Tim Recommend Rocket Fuel Book - https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1942952317 Built to Sell -  https://www.audible.ca/pd/Built-to-Sell-Audiobook/B072F6FR99 Jack Ma Biography - https://www.audiobooks.com/audiobook/jack-ma-the-biography-of-a-self-made-billionaire-and-ceo-of-alibaba-group Tools Tim Recommend PIckfu Tool - https://www.pickfu.com/ Cratejoy - https://www.cratejoy.com/ Helium 10 - https://www.helium10.com/ Pinterest Trends - https://trends,pinterest.com Marmelead - https://www.thehandmademastermind.com/marmalead SellersFunding - https://sellersfunding.com/  Google Calendar   Podcasts Tim Recommend Serious Seller Podcast - https://podcasts.apple.com/us/podcast/serious-sellers-podcast-learn-how-to-sell-on-amazon/id1453455876 Joe Roagan Podcast -  http://podcasts.joerogan.net/ CoffeeZilla Podcast - https://podcasts.apple.com/us/podcast/368-coffeezilla-how-to-expose-fake-guru-scams/id1344999619?i=1000479219858 Tony Robbins - https://www.tonyrobbins.com/podcasts/

Episode 212 of the AM/PM Podcast hosts social media pro, Zach Benson to speak about how entrepreneurs can start building and utilizing Instagram.

Episode 211 of the AM/PM Podcast hosts Yael Cabilly, the founder of Cabilly & Co. and one of the leading attorneys in the field of E-Commerce Law.

Episode 210 of the AM/PM Podcast hosts Jessica Zimmerman, a 7-figure wedding expert turned e-commerce educator speaking about business and balance.

https://youtu.be/7Pqlbu5i7U0 It’s not exactly a state secret that the coronavirus pandemic has changed e-commerce and selling on Amazon. When it comes to sourcing your products, that ecosystem has undergone similar upheavals. Today on the AM/PM Podcast, Tim Jordan welcomes an expert on sourcing in Latin America to let us know about another (much closer to home) sourcing option that exists for Amazon sellers. Susana Bermudez has a wealth of experience throughout the greater “American” region. Susana says, “Mexico Is the Next China.” Who doesn’t want to hear more about that? In episode 209 of the AM/PM Podcast, Tim and Susana discuss: 03:00 - Coaching E-Commerce Sellers05:00 - “Amazon is Also for Regular People?”06:00 - After COVID, Susana Became a Resource Library for Latin America08:00 - Tim’s Latin America Sourcing Experience   11:30 - Are Products Really Limited in Latin America?16:00 - “We’re Americans”19:00 - Brazil as a Technology Hub24:00 - Capitalism – Making a Difference?  27:30 - How to Rebuild the Trust  31:00 - This is Human Labor, Not a Machine34:00 - A Little Patience is Worth It40:00 - If It’s in Latin America’s Wheelhouse, They Can Move Quickly  43:00 - Learn a Little Spanish  45:30 - Respect Goes a Long Way  51:30 - How to Contact Susana Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “join” our Facebook Group and subscribe to the podcast on iTunes or wherever you listen to our podcast. Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Tim Jordan for tools and services that he uses every day to dominate on Amazon!New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

https://youtu.be/UWw1cdrVbSI Entrepreneurs know that their business trajectory isn’t easy to predict. It’s a roller-coaster ride that requires a certain kind of person. It also makes supportive networks more important than you might imagine. Today on the AM/PM Podcast, Tim Jordan welcomes Nick Cavuoto, a former pastor who started his career with a specific idea of what service looked like. Life kept changing and Nick was soon on a volatile e-commerce journey. He left the ministry making 25K a year. Soon he’d 10X’d his income, then did it again. After a spectacular (financial) fall from grace, he started off again at the bottom, this time determined to use the lessons he’d learned to help others. There’s something in this one for everyone.  In episode 208 of the AM/PM Podcast, Tim and Nick discuss: 02:30 - Nick’s E-Commerce Resume05:00 - Investing in Others07:30 - Confidence and Competence09:45 - 10 X’ing His Income Twice12:45 - “Success isn’t Singular, it’s Sequential”16:00 - “I Just Want You Guys to Figure This Out”19:30 - Going from 150K Per Month to Not Being Able to Afford a $30 Meal21:40 - It’s Hard Work but You Come Out Better on the Other Side25:00 - “Dude, I Think You Just Found Your Calling”26:30 - The Entrepreneurs’ Epidemic29:40 - The Best Strategy is to Care32:00 - Starting with a Personal “Story”36:00 - Relationships are Rocket-Ships40:00 - Components of Success 42:30 - Super Stars Aren’t Afraid to Ask for Coaching Help  43:20 - How to Reach Out to Nick           Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “join” our Facebook Group and subscribe to the podcast on iTunes or wherever you listen to our podcast. Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Tim Jordan for tools and services that he uses every day to dominate on Amazon!New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Transcript Tim Jordan: The world of entrepreneurship is painted in a rosy-colored glow. Everybody talks about how awesome it is. Everybody talks about how glamorous it is. Everyone talks about the money and the-- all those accolades that, we think we want, or maybe that we think we deserve, or maybe we think we can achieve. The truth is entrepreneurship is awesome, but it's wrought with perils. It's wrought with heartaches and headaches and stress and miserable failures, which become lessons and education to create those great successes. Our guest today is not afraid to talk about those. He's gone from $150,000 a month to not being able to pay for a $30 lunch. His story is powerful, but more importantly, his lessons and his wisdom and his guidance in this episode are powerful. Make sure to check the entire thing out,

Episode 207 of the AM/PM Podcast hosts an entrepreneur, best-selling author, venture capital firm founder and owner of a major league soccer team.

Episode 206 of the AM/PM Podcast hosts an expert on outsourcing and scaling your e-commerce business by leveraging the power of virtual assistants.

Episode 205 of the AM/PM Podcast hosts a renowned public speaker, podcaster, and Amazon seller to talk about entrepreneurial mindset and community.

Episode 204 of the AM/PM Podcast hosts a crowdfunding expert who helps entrepreneurs understand the how and why of using Indiegogo and Kickstarter.

Episode 203 of the AM/PM Podcast hosts a former record company executive that runs retail conferences aimed at businesses as well as entrepreneurs.

Tim Jordan is the Founder of Private Label Legion, a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network. He is a well-known Amazon seller, host of the AM/PM Podcast, and Chief Growth Officer at SellersFunding. Tim sells on both Amazon and Shopify and is currently working on a crowdfunding project which he is documenting to share his path to success with other entrepreneurs. Started with contraband candy bars, and now we’re here! In this episode… When Tim Jordan started his e-commerce business on Amazon, he opted for the “Me-Too” type of business: that is, he sold products that had high keyword searches and other sellers were selling. He also made the common mistake of finding a high-selling product and sourcing it from China for resale without considering the trademark and intellectual property infringement violations it may create. So, what happened from there? He ended up with a suspended account and a lesson learned, which he now shares with other entrepreneurs and e-commerce sellers. In this episode, Tim Jordan, Founder of Private Label Legion, is interviewed by Rich Goldstein, host of the Innovations and Breakthroughs podcast, about his process of sourcing and launching e-commerce products on Amazon. He explains how he got started in entrepreneurship, why he loves working with sourcing agents, and the lessons he learned from selling “Me-Too” products on Amazon. 

https://youtu.be/w2PqySt4HCY Hijackers, suspensions and difficulties communicating with buyers; these are just a few of the frustrations that Amazon sellers face every single day. Still, as Amazon sellers we’re benefitting from having access to an enormous online marketplace right at our (virtual) doorstep. For a lot of us, it’s an emotional high wire act we walk as we build our e-commerce businesses. Today on the AM/PM Podcast, Tim Jordan welcomes an entrepreneur who walked that path before deciding that he wanted to embrace the risks and the rewards of making a go of it on his own. Bryan Bowman is a digital marketing consultant who helps e-commerce sellers build successful off-Amazon companies. He admits that it’s not for everyone, though if you’re willing to do the work, many of the same things that help create success on Amazon’s marketplace work just as well off of Amazon. This podcast might just help you decide to make that big leap. It’s just as likely to leave you relieved to have the weight and infrastructure of Amazon behind you. Either way, after listening to this podcast, you’ll be better prepared to make those decisions. In episode 202 of the AM/PM Podcast, Tim and Bryan discuss: 01:30 - The Road to an Off-Amazon E-Commerce Life04:00 - A Pro Golf Career Derailed by an Injury Forces a Decision05:30 - A Data-Driven 9 to 5 Job Gave Him an Appreciation for Numbers07:30 - Flipping Furniture Offered a Glimpse of a Way to Make Money on Amazon09:30 - Off-Amazon Challenges11:00 - On Amazon, it’s Product First, Person Second; Off-Amazon, it’s Reversed  13:00 - What Makes for a Good Off-Amazon Product?  15:30 - Product Uniqueness and Irresistible Offers  19:15 - Your First Off-Amazon Baby Steps21:00 - Buying Dollars at a Discount23:28 - Is Shopify the Answer?25:50 - These Platforms are Just Tools  28:45 - At the End of the Day, it’s Not “Your” Marketplace33:00 - E-Commerce 3.0 35:30 - Bryan’s E-Commerce Challenge        Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “join” our Facebook Group and subscribe to the podcast on iTunes or wherever you listen to our podcast. Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Tim Jordan for tools and services that he uses every day to dominate on Amazon!New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

Episode 201 of the AM/PM Podcast hosts a networking expert and a content strategist who’s here to help entrepreneurs build communities.

Episode 200 of the AM/PM Podcast hosts Will McGinnis, a Grammy Award winner and entrepreneur, who supplies sustainable, dignified work to Haitians.

Episode 199 of the AM/PM Podcast hosts an entrepreneur who tells how a phone call on 9/11 helped power her past multiple obstacles to Amazon success.

Episode 198 of the AM/PM Podcast hosts Rodrigo Blanco, a Guatemalan entrepreneur who has created an e-commerce empire built on purpose and faith.

Episode 147 of the Serious Sellers Podcast features a Mega “Best of” episode including the future of the AM/PM Podcast, product photography and more.

Episode 197 of the AM/PM Podcast hosts George Bryant, a New York Times Best Selling Author and a highly sought-after digital marketing consultant.

Episode 146 of the Serious Sellers Podcast hosts Tim Jordan, Bradley’s partner in Helium 10’s Project X case study and new host of the AM/PM Podcast.

Episode 196 of the AM/PM Podcast features Tim Jordan speaking about entrepreneurship, self-care and why e-commerce is sometimes just plain hard work.

Episode 195 of the AM/PM Podcast features Manny Coats introducing respected entrepreneur and e-commerce super star, Tim Jordan as the new host.

One of the mistakes people often make when starting their own e-commerce business is they try to make the business an extension of themselves. They don't build out enough within that extension and therefore don't build a real business. A real business that is going to be attractive to buyers. Some also make attempts to reject Amazon, feeling they can achieve success with Shopify, Walmart, and other E-commerce channels. Today we are talking with a true Amazon veteran and success story, getting to the truth behind building real e-commerce success, working to build a real and viable business, and why it pays to go to China. Kevin King is an e-commerce entrepreneur's advisement expert. He teaches to and works with seven to eight-figure companies and speaks at e-conferences all over the world – attending nearly twenty-six events in at least 10 countries in 2018 alone! He runs his own e-commerce site selling his Amazon products, and has developed and guided hundreds of products from inception to market. He's been in the Amazon Private Label space since 2015. He's here talking about the Amazon opportunity bubble and how he doesn't see it popping anytime soon. Episode Highlights: The skyrocket of the Amazon business model and how that model has changed. Kevin shares his tips for doing business right from the start and increasing chances for success. The different ways to approach the Amazon model. Kevin gives us a definition of Amazon Private Label. The number one crucial skill you need to succeed on Amazon. What you really need financially to start a real business. How to find out where the demand is on Amazon. Why being on top of your inventory is vital to your success and how often you should turn your inventory each year. What it really means to build a brand and if brands mean anything to potential buyers. Why Amazon is a great place to launch a product but not to build a brand. Why product choice is the backbone to business success. What to look at when choosing a product to sell. Selling cheap easy turnover items versus high ticket items. The most important thing to do to improve traffic on Amazon. Unless it garners at least 20% of your revenue, multichannel sales don't increase your chances of finding a buyer. The international factor and branching out to other marketplaces. Kevin's golden rules for moving a product. How many products are the right amount to have in your portfolio? Where the money is really made in the Amazon space and the importance of how and where to source products. Transcription: Mark: Okay Joe I want to start this off with a question for you. Back when you owned Puristat how long did it take before you realized this is going to be able to grow into something and how long did it take before you turn it into kind of like a real business that could be scaled? Joe: That's a great question. I wish I had a really good prepared answer for it. Mark: I got you completely unguarded with that. Joe: Yeah. I'm one of those guys that built a business without knowing I could actually sell it. And as you and a lot of folks that know my history I started out on doing radio and direct response and did a TV infomercial and then eventually took it 100% online. But early on in my entrepreneurial career, I did have a sit down with a good friend … a family friend that slapped me upside the head in terms of accounting and I did have my ducks in a row in that sense. And I always built what was a real business so that if I got hit by a bus one of my head people could take over, my wife could take over things of that nature. But it never actually occurred to me until I was emotionally tired that I could sell the business. And then I reached out to a guy named Mark Daoust back in … gosh, 2010 right? Mark: Way too long ago. I think one of the things … one of the problems I see and I've seen over the past 11 years with entrepreneurs is we make the business an extension of ourselves; an extension of our personality. And because of that sometimes we don't really build the business in a way that can be sold and we don't have intentionality of building something outside of ourselves. And I know you talked to Kevin King who had a lot of suggestions and tips as to how somebody should be building their business for that expansion and again for lack of a better term a real business. Joe: Kevin used the term real business probably 10 times in the first five minutes and he is such an honest straightforward tell it like it is kind of guy that he says you got to build a real business. Grow up build a real business. Don't be a … build a real business. And he just says it in a way that you just have to go okay he's right, I need to stop messing around, grow up, and build a real business that is going to be really attractive to buyers when I'm ready to sell. Kevin is one of the few guys that is out there teaching, helping, coaching entrepreneurs build ecommerce businesses with a focus on an eventual exit. He's got a four year plan in terms of … you know step 1, 2, 3, 4 in terms of year 1, 2, 3, 4 with an exit in mind not that you're going to exit but that you're in a position to exit in 48 months. Part of that is giving it enough time to mature and grow and gain value. And he's a believer as many folks in his position are that a majority of the revenue that an entrepreneur gets to put in their bank account comes upon an exit and that's a simple matter of math. We hear Scott Deetz talk about that a lot and he's an advocate of that as well. But I tell you there are … the gurus are a dime a dozen and Kevin has been around a long time. He walks the walk, he talks the talk, he's a guest podcast on lots of podcasts, AM PM Podcast co-host, and helps out a lot with Helium10. And now he is so sought after. He's being asked to go and present and speak around the country … around the world and he's being paid to do it. You and I have to … we have to say can we sponsor and by the way can we speak and we pay them to let us up on stage these people are actually paying Kevin to get up there and talk because the wisdom that he shares is so valuable. Mark: That's fantastic. I want to get to this, hear what he has to say. I was at a conference a few months ago and there's a speaker who said … and I'm going to keep this PG even though he wasn't PG but he said if you want to have a real business you have to do real business stuff. And it's one of those truisms that is just kind of basic but good to hear once in a while. So I'm interested to hear what Kevin has to say about it and for those listening, I think it would be a good idea to listen to some of the specifics that he gives here and just measure up against what you're doing right now. Are you doing these things? Have you been doing real business stuff within your business to actually build something that's real and external? Joe: Perfect let's go to it. Joe: Hey folks it's Joe Valley with the Quiet Light Podcast and I have an amazing guest today. His name is Kevin King. Kevin, how are you today? Kevin: I'm doing good Joe. How are you doing? Joe: I'm good man. You're kind of a legend in this industry now. You're traveling all over the world speaking at events, getting paid to speak at events, helping 6, 7, 8 figure entrepreneurs build their Amazon businesses. That's kind of the intro, why don't you tell us who you are and what you're all about so the people will understand it directly from you? Kevin: Sure no problem. Yeah, I've been doing ecommerce since the 1990. So I go back about 20, 25 years or so since the days before there was even a Google. I've been selling ecommerce to my own websites. I started selling on Amazon on around the year 2000 or so and then I've been doing the FBA model which most people are familiar with now since 2015. I originally started out doing wholesaling, some arbitrage, and some other stuff on Amazon and still do that through another business. And then I'm also involved in a couple of different training things. So I teach advanced level sellers, 6, 7, 8 figure sellers in the Illuminati Mastermind which I'm mostly training. Like a 3 hour training [inaudible 00:05:54.2] these tactics and techniques for sellers and then we do a live event once a year. It's a pretty high level live event and then also I have a course called the Freedom Ticket which trains new people on how to sell on Amazon as well as how to have a 7 figure Amazon Business that I do myself and then I'm partners with a couple of other people and a couple of other Amazon businesses. And then I … like you said I speak at a lot of events all over the world for Amazon sellers and ecommerce. Joe: And why don't you tell us how many you went to so far this year? This is being recorded in late 2018. Kevin: Yeah in 2018 I'm at 26 events so far this year. Joe: And say how many different countries. Kevin: Oh man I haven't added that up. The number of countries would probably be at least 10. Joe: At least 10. Kevin: So I would actually … it's a … China, Hong Kong, let's see … several United States including Hawaii and it's not another country but Hawaii and then several and Germany, so Germany, London, Greece, Romania, Ukraine, man all over … all over the place. Joe: That's incredible. And you're attending and speaking at these as well right? Kevin: That's correct yeah. Some of them I'm just an attendee but over half of them, I'm actually speaking at. Joe: All right well let's help the people that are listening, those that have Amazon businesses and those that don't, those that want to get started. A lot of folks like you and me started off with our own websites and Google AdWords and content development and eventually morphed over to Amazon. I didn't, I sold my business before you were selling in Amazon but before I realized that Amazon was a tool I could sell on. I sold in 2010. I look back and think man I wish I knew a Kevin King back then. Kevin: Yeah the Amazon space is one of those that … it had a hot wave around 2012 or so. The guys over at Amazing.com kind of set this off where they turned it into a business model and started instead of getting rich in real estate let's get rich in selling on Amazon. And so they started doing courses and it took off and since then there's probably about 4 or 500 other people that came out with different courses. And to be frank, most of them suck. The guys at Amazing do a pretty good job and there's three or four others. I'd like to think that mine is one of the better ones but most of them are people that either isn't selling on Amazon or tried it and failed or they're just not very good. So you have to be very very careful out there. It's become a big industry that is … a lot of people realize they can make more money selling the show than they can selling the gold or whatever or that saying is you know. It's teaching people how to do it rather than doing it. But the opportunity … so as a result of that a lot of people say hey is this selling on Amazon saturated? Is it too late? Did I miss the boat? I say absolutely not. I think it's better than ever right now. The difference is it's no longer an easy game where when 2, 3, 4 years ago it's pretty easy to just go to Alibaba.com find a product slap your name and logo on it and sell it on Amazon and those days are pretty much gone. It's a real business now. So if you approach this as a real business and not a get rich quick scheme and not listen to a lot of these course guys that are saying you can quit your job tomorrow and sit on the beach drink margaritas and just check the app and watch the sales come in. But treat it like a real business and keep your job. Don't quit your job maybe for a year as long as you got money … unless you have a lot of money in the bank saved up that you can live on. But if you treat this like a real business that you can reinvest it there's no better business out there that has a better return right now. And Joe you know this, you guys broker a bunch of businesses so you see these numbers and you see the guys that do it wrong and the guys that do it right. And like I always say if you take $5,000 and you put that into the best mutual fund on Wall Street in about 3 years you'll have about 7500 bucks or so roughly on average. If you put $5,000 on an Amazon business and do it right that $5,000 in 3 years can pretty easily turn into about $52,000. So the ROI is tremendous but you got to do it right, you got to treat it like a business. And I always tell people if you're going to start in this business the thing that you need to do is … I say it's like a 4 year plan. Year one you're basically learning and you're earning. Year two … whether that's you taking a course from someone that you paid, you're watching some YouTube videos or whatever you may be doing, you have to be careful though if you're watching YouTube videos because some of that stuff is out of date or incorrect. So you're learning and you're earning. In the 2nd year, you're optimizing. So maybe you're adding additional products and additional variations. The 3rd year you're preparing to sell. You're getting all your ducks in a row. You're getting all your financials correct. Hopefully, you've been doing this all along but you're really optimizing your financials and in the 4th year you sell. The best opportunity in this business is not running the business; it's in selling the business. Because when you sell an Amazon business typically that's where you're going to take in over half of your profits. Sometimes as much as 70 or 80% of what you're going to walk away with from running the business. People would say why the heck would you sell a business if this is such a great opportunity Kevin why the heck would you even sell it? And I say well it's leverage. I mean there's no better … that's how you get ahead. You know in real estate that's how you get ahead and wherever it is leveraged. Even if you're making $200,000 a year off this business if you can walk away in one year with a million bucks let's say in your pocket, you can just turn around, pay off some bills, take a nice vacation, buy the wife a new car, whatever you want to do and then start over again. And I know a lot of people that are on their 3rd Amazon based business right now. I know a guy that sold his first one in a year for half a million. He sold his 2nd one for 7.5 million. Now it's the third one. I know another couple, a really nice husband and wife team that just recently sold one for 4 million, got a multiple of almost 4.2 and their next goal is 2021 to sell it for 10 … the next one for 10 million. So it's a great way to do that. Joe: [inaudible 00:11:38.6] them the skill set. You know the folks that I talk to they build these and then we sell them for them. Once they've got that skill set they can go back to the well. They can go back to the Amazon well and build another brand because they understand it. But let's throw some chips out there. You said you could turn 5,000 into 50 in 4 years. We've seen 5,000 turned into several million in 4 years. How much would you recommend to the newbies that are out there and what I want to do here is give some tips from you the expert. I get so much misinformation out there. I want you to talk about a few tips that newer folks should do so that it increases their success level. And then to those folks that are out there doing it now some of the things that you may be able to call from your travels and your experience that are new that are completely different than they were maybe even just 12 months ago. But how much money do you think somebody at a minimum should start off with and should they be focused on branding, wholesaling, arbitrage … what is your opinion on what they should do to get started and increase their chances of success so that they can have that big exit down the road? Kevin: Well I can say this 11 different ways to skin the Amazon cat. You can make money off affiliate market by doing wholesale, by doing retail, arbitrage, online arbitrage and there are several other ways. The best way, in my opinion, is private label. It has the most opportunity and the best margin. So if you're looking to maximize your return you should really look at the private label side. Joe: Let's define that if you would please? Kevin: Sure. Joe: Just for the new ones starting off. Kevin: The private label is where you're actually basically creating a brand … attempting to create a brand or you're actually taking products that already exist, maybe modifying them slightly and putting your name on it. It's kind of like if you go to the supermarket and you look at that ketchup, there's Heinz ketchup which everybody knows that do all the advertising and right next to it is the local store brand, Safeway, Kroger, whatever it may be brand of ketchup which often comes off the same factory. And it's often the exact same materials they just has a different name on it usually at a slightly lower price. Joe: Right. Kevin: So that's private label. So the idea behind the private label is to go onto Amazon use a lot of these tools, these 3rd party software tools, find the opportunities, and that could be either based on keywords or it could be based on complaints and customer reviews and you can fix the problem and you can come in and compete. The Amazon business itself is the number one most crucial skill you need to have is mass. This business is all about numbers and so if you're not a numbers person you need someone on your team that is a numbers person. It's not something where you get emotional and hey I built a better mousetrap or I've made a new invention. I mean there are opportunities there if you have a new invention or you have a new idea but there has to be the demand. And the beauty about Amazon and selling on Amazon is it's a huge laboratory. I mean with 550 million or so products on there most of them with a review someone with thousands of reviews. It's a great laboratory. I mean companies 10, 15 years ago used to have to do focused group marketing and all kinds of expensive research just to get this kind of feedback and it's publicly freely available right now to anybody that wants it. So you can go in there and if you know how to mine this data you can find major opportunities. And so you want to look … it's all about math. So back on how much should you start with you know that depends. I recommend you have at least 5 to $10,000. I mean you hear stories of people start with 100 bucks or 500 bucks but usually they may have started with 100 bucks but what they don't tell you is that a week later they borrowed 50,000 from their rich uncle. They have these rags to riches story where they get terms from their supplier, there's something else to it. You can't start with it, I mean you could start arbitrage with a 100 bucks if you're going to grow a real business you need money. You can start a business with a thousand or a hundred … hundred to a thousand but it's going to be a really slow build. So the more you have the faster you can go. So what I always say is if you going to start this business how much do you need? You need 2 ½ times your initial inventory investment. So if your first round of products is going to cost you let's say $4,000 to have made. So you're buying 1,000 units of something. That means you can basically spend about $4 per unit landed cost. Landed cost means the cost to manufacture the item whether that's in the United States or in China plus the cost to ship it and if you're importing it all the taxes and shipping cost that's basically landed in the Amazon warehouse. So you need 2 ½ times that. That means you need about $10,000 to start the business. If you don't have $10,000 you need to find a different type of product to sell. If you only have 5,000 good, do the math and you have to find some things you can buy for about $2,000; your initial inventory. Joe: So if you're buying 1000 pieces at 4,000 bucks what's the other 6,000 for? Kevin: The other 6,000 is because in this business it's a very cash intensive business. So if you're successful you're most likely going to have to be buying your 2nd round of inventory before you sold your 1st and probably before you've even paid for your 1st in full. So you're going to need … the worst thing you can do on Amazon is to run out of stocks. If you run out of stocks on Amazon for more than a few days you're basically starting over. That's the death. Now 90% of people that start selling on Amazon fail or they take a course either they don't launch or they fail because they don't do the math right. They don't plan it properly. They don't pick products that are within their budget that they can maintain, that they can sustain. And in the other … you know in this case of the 4,000 so you might need another 4,000 to place your 2nd order and then the other 2,000 is for advertising cost. You might need some software, some other miscellaneous things. That's the bare minimum. In my opinion, it's better to have a better cushion than that but that would be the bare minimum. And then it's all about math. It's all about looking at keyword demand. It's not trying to invent something new, that's kick starter or that's … you know there are other business models for if you have something that's brand new that you want to do. But the best opportunity is to look at the demand on Amazon. Use these keyword tools. See what people are searching for, what they're buying, what they're complaining about, and go in and either make a slightly different product of that or fix the problem that people are complaining about and then come out with something. And so that that's why I say it's all math. It's all about the financial side which most people are not good at and the forecasting and it's all about the keyword and the demand side. And there are some great tools out there … 3rd party tools that have come a long way in the last 3 years that can really help you with it. But most people that even are paying for these tools … you know they're paying 100 bucks for a tool like Helium 10 for example that's one of the better tools out there. A lot of people don't even know how to use the tools. It's kind of like they have a nice race car with all these gizmos and buttons and all these kinds of things that they can do to really race down the track at 200 miles per hour but they're just putting along at 40 miles an hour. So master these tools and learn these tools and you can do really well. Joe: Okay and that's the 1st year really the mastery of those types of tools and things of that nature. Kevin: Correct. Joe: Got you and we say a lot of the same things. I put myself on mute because I'm struggling because we're doing … one of the things I'm always saying is that and I'm actually doing a presentation next week and its, if you want to increase the value of your business in the year before you sell, don't run out of inventory. You know that it's going to kill maybe certain things in terms of momentum on Amazon. I know that when you run out of inventory it reduces your revenue and your profit and that times your multiple is going to be the loss on your business value. I just said a lot. It probably doesn't make sense to most but just don't run out of inventory. Do what you can; beg, borrow, steal, hillock, line of credit, credit cards, whatever it takes if you've got a good solid business. As far as the brand sell or the private label do you recommend and do you prefer seeing people picking a category, let's say they're going to … okay, I'm going to invent a new … I'm not going to invent, I'm going to build a better mousetrap and it's a swimming pool cover and then all of the additional products evolve around swimming pools or do you think you find that great product there and then you do this search for the next great product and it may not be related at all? Kevin: I think there are two different ways to do that. I mean one is if building a brand is difficult, building a brand it's not just sticking your name and your label on something. A lot of people think that's a brand. They think that if I create a logo and stick my name on my pool cover I, therefore, have a brand and I have a bunch of pool and that's not true. Brand is an identity. It's something that people relate to. It's like … you know think of Apple, people are lining up to get the new iPhone. It's a certain cool you know Apple came out with that thing differently you know that it's almost like a … it's hard to build a brand and I don't think Amazon is the place to build a brand in my opinion. I think Amazon is a great launching … if building a brand is your strategy that's awesome and Amazon can be a great place to launch because the marketplace is already there. The view about Amazon is they already have a huge audience and just all these cool tools that you can use to figure out how to reach them. If you go out and you build your own Shopify site or your own ecommerce store you've got to figure out how they bring the traffic there. You've got to start doing Facebook ads, email list, PR, whatever it may be to bring the traffic there versus on Amazon you don't have to do that it's already coming. You'll only use outside traffic … if you have to use outside traffic to drive sales on Amazon you're doing something wrong. In my opinion, the only time you should use outside traffic to drive sales on Amazon is when you're doing a launch. If you're launching a new product and you need it to kind of influence the algorithm, that makes perfect sense and you should do that. But if you're heavily weighted on driving outside traffic from Facebook and you're sending it to Amazon just to make sales on Amazon then you shouldn't be doing it. You should have sent that to your own store because when you send someone from Facebook to Amazon they're not … they don't become your customer. They're not identifying with your brand, they're identifying with the Amazon brand. They're buying because it's Amazon, they get it in a day or two. They trust Amazon. They know that it's easy to return blah blah blah. In most cases, they don't really care about your brand. So if you're trying to build a brand you need to drive it to your own store. But using Amazon as a launch pad because it has a built in traffic and then you could use the data you get from Amazon you can refine your product get it fixed get that good feedback and then take that data from Amazon even as a 3rd party seller you can create what's called [inaudible 00:21:36.9] and all kinds of stuff on Facebook and then go out and build a brand that would identify more with you. And I think the best opportunity to build brands using Amazon is on consumables … on people … maybe it's dog treats or supplements or something like that where people will come in over and over and over. But if you're selling pool covers … building a brand is difficult so what I tell people is still trying to really build a brand initially that may come and evolve into that is more build … go after an avatar. So rather than just trying to be the guy doing all the pool supplies, to give yourself the best opportunity on Amazon so you're not stuck in a niche. I mean if you go after the pool supplies and you're doing pool covers and pool chemicals and pool everything else you're kind of stuck there. You're like okay what else can I find in a pool category versus if you go after an avatar and you pick a person … let's say it's a runner. I'm going to go after an athlete, people who love to run outdoors, then you can actually go across multiple categories and you can do something like something in electronics category that's a fitness tracker or a band to hold your iPhone on your arm or whatever and you could do socks and you could do water bottles. You can get across over all these different categories and you open yourself up to more opportunity. Or you can just … you know some people they don't care; it's just the shotgun approach. It's like I just find opportunities I don't care it's just cash flow. Typically if you have a brand it depends on the buyer. Some buyers actually really value that and they'll pay a higher multiple for that if you're planning on selling. Others don't care they just want the cash flow. So it depends and so when you're 1st starting you might just … I don't know that you need to think about that because it's going to evolve. Most people their 1st or 2nd product doesn't succeed, it's more of a learn … some people get lucky and it does but you can ask most big sellers that are doing 7, 8, 9 figures a year and they'll say yeah my 1st one it just I don't sell it anymore it didn't work. So I would get too stuck at that in the beginning. I would just keep going and then it's going to come to you. You're going to start seeing the opportunities and you'll be able to drive off. Joe: I got you, great information. It totally makes sense, the avatar and being able to say okay I'll do a running … people that are running. And it could be men, women, it could be kids. Again the products breath and depth is really really broad and deep as opposed to limiting to grilling products or swimming pool products. Kevin: Not to say you can't do that, I mean you can do that but I think the opportunity is better if you go towards an avatar rather than just a niche. Joe: Yup, got it. I love it. Let's talk about for those that are listening to this podcast Kevin obviously they can tell you know what you're talking about. They probably already know your name and have seen your presentations. What things are you doing and are your 7 and 8 figure friends doing that is new and different and must be done to help take things to the next level? What kind of tidbits can you share there? Kevin: Well the number one thing is to me the thing I've learned in this business is it's not about profit; it's about ROI if you're trying to grow a business. When I 1st started I was looking at products that would have nice profit margins. You hear people sometimes on Facebook say I've got 40, 50, 60% profit margins and those cases do exist rarely but I used to say bullshit on most of those people. The average in a private label business is between about 20 and 30% if you're doing things right. Joe: Let's call that seller's discretionary earnings for everybody listening that's … it's you run a net profit and you run a profit loss in Quick Books you get net profit on the bottom then we're going to add back those owner benefits like your salary like your meals and entertainment like your travel and things that nature that are not business related. So your net income plus your add backs equals your seller's discretionary earnings that's what we're talking about. Kevin: Now once you do your add backs that could go a little bit higher. I'm talking about just on the books you know when you when you are factoring it all your cost is about 20 to 30% on private label. On wholesale, it's closer to the 10 to 15% range. Joe: Right. Kevin: And wholesale businesses are a little bit harder to sell because you don't have really a brand. You're just selling other people's products. You don't have anything proprietary so they're a little bit harder to sell that's why I also said private labels is one of the better ones. So let's say it's in that 20 to 30% that's average, some people are higher than that some people are lower. But if you're in that 20 or 30% net you're doing okay for the most part. But what I used to do is when I was … it's … this business is all about choosing products. The product is the backbone of it. That's where it has a stone in a walk for a lot of people is they're afraid to pull the trigger because they're like I only have 5 grand or 10 grand to start, did I pick the right product. And sometimes they get paralysis by analysis and they just don't move forward. But when you're choosing a product I used to look at the profit margins. I'd find a crate maker for example as one of my old products and you know it had about a 40% margin from what I could buy it from landed and from what I was selling it from and I was like okay this is great but the problem was I was ordering … I ordered 1,000 of them and it took me about 6 months to sell those 1,000. And then I ordered another 1,000 and it took me about 5 months to sell the next thousand. So that's a turnover a little over 2 times per year. So I had a great profit on it but it was tying up my cash tying up my money and so ROI to me is the most important by far number in this business as you want to look at when you're sourcing products is what kind of return on investment. And that's basically how fast can you get your money back. And so I looked for ROI's of at least 150% or greater on everything I do now. And that basically means how many times … if I have and maybe a lower profit margin. Instead of the 40% profit margin, I may have a 25% profit margin. But if I have 150% ROI I'm working and turning that money and that inventory much much faster. And I can grow a lot quicker without having additional outside capital, without having to go into my RA or whatever it may be, or take expensive loans that are out there and you can grow your business faster. So by picking high ROI products, you have a greater chance to success. For example, I recommend you at least turn your inventory 4 times a year in an Amazon business. So it's basically every 3 months you need to be turning your inventory. Ideally 6 to 8. Some people you know a supplements business are at 12 or more. Just by example Walmart stores, their average inventory turnover is 8.3. So 8.3 times per year they're selling through their entire inventory. That's a critical number when choosing products and when choosing things to do in my opinion. So one of the bigger opportunities right now in the space is in the high ticket expensive items because all these courses out there they teach you find something if it fits in a shoe box it's lightweight weighs less, it's cost less than $20, it's easy to source you can buy in for a buck or 2 in China and sell them for 20 bucks on Amazon and the problem is that everybody is there. That's where everybody goes, that's where all the courses … everybody finds the same products, the same weighted blankets, the same barbecue gloves, the same stuff and only a few of those people succeed. And so if you go outside the box and look at the more expensive stuff maybe you don't have to buy a thousand units of them, you only have to buy some things that sell 5 per day but they're selling for $300 versus things that sell 50 per day and they're selling it at $20. You could make a lot more money on these more expensive things. And some people shy away from that because sometimes it's a little bit more of an investment to get into it. But there's great great opportunity there. And the other problem right now is what's happened with all the low end stuff is the Chinese hackers … most of them are Chinese, there are some that are Russian and Eastern European but the vast majority are Chinese and it's crazy what's happening out there. There are leaks inside of Amazon where these guys over in China can get the actual data straight from Amazon, the actual conversion data, the actual … they're doing all kinds of crazy stuff; hardcore competition and its part of their culture to do this. And most people don't … aren't aware of what's happening and your chances of competing on that lower end are getting harder and harder and harder because of all this. Joe: So you recommend to start off that way or you're thinking in terms of larger people … larger account owners to move into that category where its a larger ticket item and a high ROI? Kevin: Both. Joe: Both? Kevin: Yeah, both. Joe: Okay, you mentioned that if you're sending traffic to your Amazon store from Facebook you're doing something wrong on your Amazon … inside your Amazon seller account. What tools can be done what … and maybe it's all basics, Kevin, maybe this isn't anything new but what are the most important things to do to make sure you're improving your traffic on Amazon as much as possible or is it a combination of a number of different things? Kevin: I mean if you're a brand that already exists up there Amazon should just be a channel for you. You already have your own store. You're already selling in retail Amazon is just a channel so that's a little bit different approach. But if Amazon … if you're starting this business and Amazon is your primary focus at the beginning which is what most people are doing now that they're doing FBA business, Amazon is their primary focus in the beginning and that's great and people always say you shouldn't be an Amazon only business. You should be off Amazon and I agree with that but … and you could probably tell me more about this but my experience Joe in the valuations people always say well I don't want to just sell on Amazon. What if Amazon shuts my account down? Amazon likes to shoot 1st and ask questions later and then I'm screwed. I need to be selling on Walmart. I need to be selling on Jet. I need to have my own Shopify site. But most people, the vast majority of people that's a very small percentage of their sales and from my experience, unless it's 20 or 30% between … you know most people say about 30 % maybe you have a better number of your sales it doesn't really add to your valuation. If you got a sale or a buyer coming in if you got 2% of your sales in Walmart or [inaudible 00:30:59.9] if you get shut down on Amazon so what you're still screwed you got to fire everybody. And so most people it's hard to make that adjustment so my advice is if you're going to be starting on Amazon take advantage of the platform. There's never been a better opportunity. It's one of the best business opportunities in the last 100 years of business to start selling on Amazon. And like I said earlier if you're trying to build a brand then use that data and there are ways to do that to then start going off Amazon especially if you're on the consumables side. But I think you're better off taking that same energy that you're trying to put into building a Shopify site or trying to launch on Walmart to go expand to Canada, go expand to Europe, or go expand to Japan. You're much better off. You're going to get a better valuation. Canada is like 5% of my sales compared to the US but that's 2 ½ times what my sales in Walmart are and it's easy. It's same format. I already know how to do it. It's natural and most people are afraid to do that. They're afraid of other countries or they're afraid of other tax systems or they're … whatever. And its ego based. I want to be saying I sold on Walmart or I had my own site … it's bad. Joe: Yeah a lot of the folks that you and I know that are buying up Amazon businesses; one of the 1st things they do is take them international. They buy them and take them overseas. Let's talk about that for a minute- Kevin: But a lot of people don't do that because it's … you're basically doubling your investment. Let's say you want to go to Europe- Joe: They don't have the capital. Kevin: Most people in this business are cash strapped and that's where the opportunity right now is it's like the people that you just said that you know and that I know that are buying these, they're coming in with money and they see the opportunity and they come into play. And at first most of these entrepreneurs they use their life savings or … and then some to try to build this and they're cash strapped so they can't … I mean to go over to Europe you're basically okay now I got to buy all new inventory and float it and they can't do it. Joe: Yeah the people that are buying businesses like this that are coming into the entrepreneurial world for the 1st time say it's great why in the world are they selling? And I always have to ask that question on what they need to understand and what they're learning by going through the process is that most of these businesses whether it's a Shopify store or an Amazon business even those that I've sold in the past that are a combination of both and have a utility patent. It's still bootstrapped and most of the money being made is going back into inventory to keep up with growth. And they're not able to pull a whole lot out and so they're bootstrapping. And they don't expand overseas because they don't have any more places to dip into to pull more money. So somebody coming in from the outside that has that extra working capital and a mindset to take it beyond the 4 hour workweek and run it as you said a dozen times already as a real business and grow it into the different countries and take it beyond a one channel platform and beyond Amazon. You can take it to different countries and it's going to increase your value; it is when you could take it beyond into building that brand off of Amazon into different platform it builds your value even more. But you're got to be challenged. You got to look at that and say okay what … how long am I going to be in this game and how much am I going to invest in terms of time, energy, resources, risk into building a Shopify store and generating traffic to it. If you're going to sell in 6 months for those that are listening and you hear Kevin's advice you know multichannel he's right but every story is different and unique. You don't want to build a Shopify store and start driving traffic to it and investing a lot of money in breaking even or losing for 3 years down the road if you're going to sell in 6 months. My advice is to do what you do and do it really well. Keep selling on Amazon and make that business strong and have some built in path to grow. Kevin: Another one too besides Europe I mean like … or expanding to other market … I mean Amazon's into what 13 marketplaces now? But besides expanding to other marketplaces the other opportunity that's out there is … it goes again back again that gets cash strapped is retail. I mean retail is not dead. I mean there are all these stories about retail is dead and tears is going out of business and Radio Shack went out of business and blah, blah, blah. They didn't adapt. Amazon is going into retail. They've bought whole foods. They're opening retail Amazon Go's. They're opening these 4 star stores out. They're going … retail is not dead. It's still 90% of all sales out there and it's going to probably remain at above 80% for the next several decades. I mean ecommerce is gaining on … it's going to take a bigger share but so going into retail using Amazon as a proven ground is a great way to get into retail too. Joe: How do you make that leap though in Amazon? How do you go okay I'm going to go into retail? Is there a Helium 10 for retail? Kevin: No there's not a Helium 10 for retail, it's a whole different animal. You're just saying about the opportunities outside of Amazon is I agree going to Amazon … other Amazon Marketplace is first should be your top priority if you can. But going into retail I know several people that have started on Amazon and now they're crushing it in retail. But that's … again that's another cash flow thing you know you've got to … it's a whole different animal. There's people that teach … like Karen Waksman stuff that teaches actually people how to go from Amazon to retail and how to get into retail and how to use your Amazon reviews and sales and demographics. And you have this data like look you know I have a lot of people in New York or these areas and you have 27 Target stores right here you know you should be tearing my products. There's a lot you can do there but it's it takes again it's another financial thing. You got to wait 60 days or more to get paid or you got to use factoring to factor invoices and brief purchase orders and so it's a whole different animal but there's great opportunity there too. Joe: But it's also as you're saying it's more cash but it's also math figuring that out and pulling that data out of Amazon. A lot of people have trouble just pulling the data out. Kevin: Yeah they can't that's why I said in the beginning, this is math. If you're not good at math or data analysis you need someone on your team that is. This business is not about … I see so many people go like I improved the product, I made it better, I know my product is good people should just buy it. If the demand is not there, if the data doesn't work, the analyst … there's too much competition you can't … you don't have the margins you've got to bail. To me, people get too emotionally tied to products and then it becomes their little baby and they don't want to abandon their child. Sometimes you've got to kick the kid out of the house. So many people won't do that. I have a rule that after 6 months … I get a product 6 months that I launch. When I launch a new product under my account if within 6 months it's not throwing off at least $2,000 a month in profit, I drop the product because I can deploy that capital in a better way. And so I have … you know some people their business models add, add, add products they got hundreds or thousands of products in their portfolio, mine is not that. I have about 15 to 20 and I do 7 figures so it's manageable. And I kick out once that I replace them with something that can give me a better … it's like stocks you know. I treat products like stocks. And I look at them like stocks, where can I get the best return? And get rid of the low performing ones and replace them, deploy that money into getting something that's higher return. Joe: Let's talk about that just for a minute. We're running a little short on time but I want to touch on new products and staying relevant. And it's going to different for each one. But we're talking now about again the people that are buying the Amazon businesses and one of the great things they can do if they've got capital is to expand to the other countries. What about launching new products is there any methodology to how often you should launch a new product? Or should you just adopt what you've talked about which is it needs to kick off this amount of profit or I get rid of it? And how many can you manage and the folks that you know that are doing … are they doing 10, 15, 20; what are they doing? Kevin: It depends on your … I know people that have 800 products doing 9 figures a year and I know people … typically the people that are doing 9 figures a year have a lot of products. The people that are doing 6 and 7 figures typically … I mean some of them have a lot of products some of them has 50, 60, 70 products. That seems to be kind of a ballpark range. For these guys there in the million dollar figures, they typically are in the probably at least 40, 50 products and then some thousands of products. But as far as launching new products it's all based on the more products you can launch the better you can grow, its cash flow and its opportunities. I see opportunities all the time when I'm doing keyword research and product research and I can't act on it I just don't have the money or I don't have the resources. I'm a small team you know. Some people have 20 people and they could deploy faster. They're sitting in their underwear in their house and it's just them and a couple of VA's. So you're limited by that as well. So it depends on your strategy and your resources how fast you could deploy but as you see opportunities and they still exist out there and there are still new ones coming up every day is taking advantage of those depends on your cash and your team size. And the more of them you can take advantage of the faster you could grow and the more you could sell for. But the money in this business too, one of the important point I want to make is I truly believe that money is made in the sourcing, not on the selling. A lot of people always go what can I sell the product for? It's not what you can sell it for it's what you can source it for. Because you have more price … you're more immune to price competition that way. If everybody is going to Alibaba or global sources or online Google and stuff and just by example you know I just went to China. I went to the Canton fair and there are some socks that a friend of mine sold last year and sold like six … $700,000 for these socks Christmas time and they were paying something like 2 bucks a pair for these socks. Well I found those exact same socks by just going to the Canton fair at 57 cents. You're not going to find that online so most people that are out there doing Amazon they're sourcing online. They're using Alibaba, they're using global sources, my saying is get on a freaking plane and go to China. Because going in face to face you can … it's a big deal in their culture and you could find a lot of stuff that just doesn't exist. I found one supplier of these like Christmas bags that I was like okay great you have a lot of bags I might want to sell these next year as a seasonal item. I said can I go to your website? He said no I don't have a website, oh if you have a catalog … no, I don't have a catalog. I said so how do I order from you? He said take pictures. He had 10,000 different types of bags. Take a picture of what you want here and I'll give you a price, that and the prices were ridiculously low from what I could find on Alibaba. Joe: Sounds like an awful and wonderful- Kevin: So I'm like this is the best opportunity ever because nobody else is going to find this guy. His quality is good, the prices are ridiculous. So that's what I mean the money is made in the sourcing. So if someone else … if I buy a box of socks for example if someone else … you know if I'm buying them at 57 cents and someone else comes in and I'm selling mine say for 10 bucks and all of a sudden someone comes in and starts selling them for 5 bucks. Well, I'm like shoot if I got to go to 4.99 to compete and I'm paying 2 bucks there what my margin maybe I'm going in the hole even after the Amazon fees and everything. Because typically it's about a 3rd a 3rd a 3rd … I mean just as a … if you're doing math, get math, ballpark math Amazon typically takes about a 3rd of the selling price, about a 3rd of the selling price is your cost of goods sold and other expenses, and about 3rd is your profit. So I don't [inaudible 00:41:52.6] 5 bucks there went all my profit but if I'm at 57 cents I can still compete. So that's what I mean the money is in the sourcing and so don't be afraid to get on a plane and go to one of these big fairs in China. Go visit factories that can make a huge difference. And people that are selling, you know the biggest thing that they're already successful the number one thing you can do is if you're sourcing from China especially is get on a plane and go meet your factory. Go eat strange bugs and weird stuff and monkey hearts and whatever the hell else they eat crazy stuff over there and get drunk with the supplier and watch what happens to your pricing. Watch what happens to your terms. All of a sudden 30% down 70% on delivery all of a sudden maybe you get a 60 day terms or you get some other things that can make a huge difference in your business and the pricing is lower. Now you're their buddy you get priority on the production line when it's Christmas time or before Chinese New Year your stuff goes out first. It's amazing what you can do on the sourcing side. Joe: Wow Kevin that's incredible stuff, a lot of tidbits there. Incredible; really, thank you. I understand why you're traveling all over the world speaking and presenting here. If people want to reach out to you and find you how do they go about doing that? Kevin: Yeah sure I mean the probably easiest way is to go to AMZmarketer.com That's A – M – Zed Marketer.com that just redirects to my Facebook page where you can … I don't sell you anything there. It's just where you can listen to all the different podcasts I've been on; a lot of free content. You might get some ideas or learn something. Or if you're already selling at IlluminatiMastermind.com or if you're new to the business and I always recommend this to people … if you're new to the business or even if you've been selling for a while go to FreedomTicket.com there's a webinar there. It's about a two hour webinar it's … you could choose a date on auto replay. It's not live right now but just watch that. You don't have to buy the course if you don't want to but just watch the first hour of that webinar and I think you'll walk away from that. It's not a sales pitch in the first hour. It's a lot of hard core data on how to choose the keywords, how to do things right in this business and just … it's hard core training and just watch that and that might help you understand some stuff. Joe: That sounds great. I hope a lot of people will do that. Those people that are currently running their Amazon businesses and plan to exit someday and the people that are buying we want them to be successful and grow their businesses and come back and sell them someday so that's awesome. Thanks so much, Kevin. I appreciate your time. I look forward to seeing you at the next event. Kevin: Cool, I appreciate it. Thanks. Links and Resources: AMZMarketer.comIlluminatiMastermind.comFreedomTicket.com  

Serial entrepreneur of the highest regard, Manny Coats has been involved in successful online marketing and advertising since the 90's.Through perseverance and hard work, he is now running multiple 7-figure businesses; from PC games to mobile applications and now Amazon software.He is the CEO and founder of Helium 10, a software suite that helps drive the success of many Amazon seller businesses, including his own. You can follow him at AM/PM Podcast on YouTube.

Serial entrepreneur of the highest regard, Manny Coats has been involved in successful online marketing and advertising since the 90's. Through perseverance and hard work, he is now running multiple 7-figure businesses; from PC games to mobile applications and now Amazon software. He is the CEO and founder of Helium 10, a software suite that helps drive the success of many Amazon seller businesses, including his own. You can follow him at AM/PM Podcast on YouTube.

On this episode, Steve Simonson and his guest Manny Coats discuss the main issues that entrepreneurs face. Manny Coats, the host of the AM/PM Podcast, CEO and Founder of Helium 10, and co-founder of the Freedom Ticket, shares his personal and professional background, visions and insights on E-commerce and entrepreneurship. Here are more key points discussed in this episode: Manny’s origin story and his first experience as an entrepreneur. How to add value to your products. The importance of building communities and teams towards meaningful collaboration and more. To get firsthand insights and invaluable advice on entrepreneurship, stay tuned to this episode. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit Symo Global to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:17 (Steve introduces his guest, Manny Coats.) Steve: This is episode 19 of the Awesomers podcast and for those of you keeping score at home you can go to the Awesomers.com/19 webpage and you will find all the relevant show notes and links and things that we talk about in this episode including all the details about our special guest and that special guest today is none other than Manny Coats, my friend, and he is also the co-founder of the Freedom Ticket and CEO, and founder of the Helium 10 software program. Now, Helium 10 is a leading software company for Amazon sellers that provides a host of services and functions that really can help Amazon businesses. He is also the host of his own podcast known as the AM/PM Podcast which is a free resource for learning about everything related to the private label industry as a released is selling on Amazon in particular. I highly recommend if you sell on Amazon and you are thinking about selling on Amazon or any of the above, definitely go subscribe to the AM/PM Podcast right now. He has been involved in the online marketing industry since the late 90s, and he is a regular speaker at major Amazon conferences. He has also created one of the largest active communities of Amazon sellers with over 45,000 members. And again we will have that links to all of these things in the show notes. All you have to do is go to Awesomers.com/19. Everybody back, Awesomers.com Steve Simonson here and joined today by a special guest Manny Coats. Manny, how are you? Manny: I am excellent! How are you doing? Steve: I know you are! I am well as this is an actually a sunny day in Seattle which is a nice thing. It looks like it's sunny behind you in LA there, yes?

In episode 175 of the AMPM Podcast, host Manny Coats speaks to 8-figure Amazon sellers and partners at Seller Tradecraft, Fernando Cruz and Nick Young, about how to begin and sustain a contending Amazon FBA business like theirs. Somewhere between building a team, cutting it down, and driving Uber, Fernando and Nick managed to break eight figures in their now thriving company. With $10 million plus in sales last year (2017) and a 300% growth in one year, the partners were able to do the other things they loved. Nick traveled to Spain and explored Europe for weeks at a time. Fernando scaled a different kind of mountain: Mt. Kilimanjaro. Unsure of what product niche to enter and without a solid strategy in place, most new sellers entering the Amazon FBA business flounder, especially in the first few years. How can sellers build an Amazon FBA business and find success early on? In this episode, Fernando and Nick share their process and strategies to help others launch and grow their own profitable Amazon FBA business. 00:28 – Introducing Fernando Cruz and Nick Young 03:31 – Living the dream of doing what you love while earning a static income 04:08 – Finding a simple, long-tail product and figuring out a strategy to dominate the market. 05:13 – New seller fumbles of not understanding the numbers or checking financial pulse of their company. 05:58 – Launching your product aggressively with goals and a timeline. 07:02 – Amazon API to monitor weekly profitability. 07:45 – Defining “aggressively” in terms of PPC campaign and using it to your advantage. 08:47 – Going beyond the maximum Amazon bid to hit sales aggressively 08:50 – Front Page Bids 09:27 – Pros of using manual and/or automatic campaigns 09:56 – Keyword count when launching a new product on manual 10:46 – Launches, PPCs, and giveaways 11:23 – Creating targeted titles for a launch 12:18 – PPC campaign management 12:44 – Strategies for building your dream team overseas and in-house 13:42 – Measuring your company through your team management 14:53 – HR, time-tracking, and recruiting 16:10 – Handling time difference and overlaps for your overseas staff 17:08 – Salary v Hourly and Employee Benefits ‘ 17:38 – Managing remote staff and tracking their activity 18:30 – The cost of employee resources and needs 19:25 – Acceptable price range for hiring the right employees for the right positions 20:13 – The best advice to sellers who want to reach the $1 mill mark and beyond 21:22 – Receiving and repaying loans for your business 22:31 – Keeping your costs under control after launch strategy to guide business 24:03 – ACOS to drive sales, get good rankings, and use as an indicator for keywords 25:44 – Delegating responsibilities and evaluating time 26:38 – The Interview Process to screen the best candidates for the job To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy This Episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out!

In episode 173 of the AMPM Podcast, host Manny Coats talks with private label manufacturing expert and Sourcify CEO Nathan Resnick about how to source private label products efficiently. Nathan also reveals his methods for choosing the best manufacturing options for your product and category. Nathan got started in selling on Amazon in school and created his first private label product: a first-of-its-kind leather watch strap without holes. He founded Sourcify to help sellers to find the best methods for manufacturing and how to source private label products. How to Source Private Label Products from Suppliers Around the World In this episode, Nathan discusses many anecdotes, including the following: 00:25 Introduction to Nathan Resnick 00:57 Inventing the First Leather Watch Strap Without Holes 02:06 What is Sourcify? 03:27 What is the Right Way to Manufacture a Product? 05:55 Spending Only a Quarter of a Product’s Sales Cost to Manufacture 06:25 How to Tell the Difference Between Factories and Trading Companies 09:48 When Should a Seller Use a Trading Company Instead of a Factory for Product Sourcing? 11:00 How Can Sellers Keep Costs Low When They First Begin Talking with a Manufacturer? 14:42 How Do You Prevent Suppliers from Using Cheap Parts After Negotiating a Good Deal? 15:55 Who Do You Recommend for Performing Quality Checks on Products? 17:30 What Other Countries Would You Source Private Label Products from Besides China? 19:38 What Do You Look for When Producing a Product? 22:13 What Has Been Your Biggest Mistake When Selling on Amazon? 26:03 Performing Amazon Product Research with Black Box 28:35 What is Your Valuable Ninja Tip for Selling on Amazon? To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy This Episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Add attention-grabbing emojis to your Amazon listings and email subject lines to increase open rates and CTR. Can you add emojis to Amazon listings? Emojis have become a staple in text messaging and other online media, so using them to get attention for your marketing efforts shouldn't come as a surprise. You may have seen email subject lines that use relevant emojis to evoke a response from the target audience as well as stand out among the other emails in inboxes. Email subject lines with emojis have been found to be quite powerful. The emoji email trend as garnered positive open rates and CTR for many companies, so it is definitely worth looking into for your next email campaign. How to Add Emojis to Amazon and Email Now there has been a recent push to add emojis to Amazon listings, mostly by placing the relevant emojis within the product description bullet points. In episode 170 of the AMPM Podcast, host Manny Coats shows you how to quickly add emojis to your Amazon listing and to email subject lines. PLEASE NOTE: It's currently unknown if emojis are permitted to be used in your Amazon listing text; you are encouraged to contact Amazon about the Terms of Service to see if you're allowed to add emojis to Amazon. Watch the video version of this AM/PM Podcast below: Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Manny goes over a few important things regarding the podcast and how to add emojis to Amazon: Updates and Announcements Announcing New Channel: Amazon Seller Secrets Revealed AMPM Podcast Ultimate Resources Guide Can You Use Emojis as Bullet Points in Your Product Description? How to Add Emojis to Your Product Description Bullets Improving Email Subject Lines and Conversion Rates with Emojis Benefits of the Helium 10 Chrome Extension Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

How do you make your product stand out among all the other noise on Amazon? How do you know if you’re making your product BETTER than your competitors? Use competitor reviews against them, of course! Gathering common information across reviews for competing products from other sellers is a free and effective way to determine what needs are not being met and how your product can address these issues. Using that data, you can then have a supplier design a new product that eclipses the competition. In episode 169 of the AMPM Podcast, host Manny Coats talks with seller and podcast host Seth Kniep about his journey of turning a dime into a million-dollar business. Seth also reveals his methods for using competitor reviews to incorporate improvements into his products to rank higher and achieve better sales. In this episode, Seth discusses many anecdotes, including the following: 00:39 Introduction to Seth Kniep 01:45 Why Seth Exited the Corporate World 02:45 Doubling a Dime to Build a Million-Dollar Business 05:35 Investing in the Weirdest, Most Unlikely Category to Sell In 06:35 Selling Anything and Everything 08:57 Study Critical Competitor Reviews to Differentiate and Succeed 13:10 Seth’s First Check from Amazon 13:46 What’s Your Strategy to Find New Products to Sell on Amazon? 19:16 What Are Some Techniques You Use to Find a Supplier? 24:12 Treating Your Suppliers Well 25:05 Where Do You Find Custom Product Molds? 30:22 Better Product Photography with 3D Rendering 35:30 Just One Dime Summit To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Subscribe to Seth's YouTube channel: http://bit.ly/JustOneDimeSubscribe Attend the Summit: https://justonedime.com/summit. Enter promo code "manny" for 10% discount. Amazon coaching: https://justonedime.com/amazon/growth Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Take a Trip to Yiwu for More Experience with Suppliers and Better Results for Sourcing Products in China Want to source better products from better Chinese suppliers? Taking a trip to China and meeting with a supplier is a great start to sourcing products in China, but knowing where to look with the help of a professional sourcing agent can be your ticket to finding what you want among the many manufacturers and trade shows. Besides just finding the best products, understanding the culture of Chinese business can also help you to forge better working relationships with suppliers. Once you are on excellent working terms, you suppliers can learn your preferences and requirements to deliver better products. In episode 168 of the AMPM Podcast, host Manny Coats speaks with 7-figure seller Elena Saris about the benefits of sourcing products in China and emphasizing what you want to Chinese suppliers and getting to know their culture to produce great products. In this episode, Elena shares great insights about sourcing product in China, including the following: 00:41 Introduction to Elena Saris 01:52 Biggest Mistakes Sellers Make When Sourcing from China 04:30 Making Sure Chinese Suppliers Understand Your Product’s Function 08:20 How Much Money Should You Invest to Start Your Private Label Business? 11:53 Learning to Navigate the Yiwu Market and Finding What You Want 15:51 How to Use an Agent to Source Your Products and Materials at Yiwu 19:53 The Importance of Going to Trade Shows to Source Materials 21:29 How Product Failure Can Make Your Product Better 23:53 Communication to Chinese Suppliers Why Products Must Be a Certain Way dd 29:54 The Importance of Building the Right Team 33:26 Product Hunting Trips to China with Elena To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

It’s time for another update in the world of Amazon with Manny’s good buddy and high-profile seller Norman Farrar! This week, Norman has a lot of new policy updates affecting Amazon EU and sellers investing in the European marketplace. Amazon EU is getting some updates and changes coming its way! In episode 167 of the AMPM Podcast, guest seller Norman Farrar shares some the of the latest policy changes that are affecting sellers with listing on Amazon EU. Some of these updates include: Streamlined Tax Reports Amazon Business Services Free Return Policy Changes Amazon Takes Action Against False Infringement Claims and MORE! In this episode, Norman reveals helpful updates for Amazon EU, including the following: 00:51 Introduction with Norman Farrar 01:17 Recap of the January 2018 Illuminati Mastermind Live Conference in Hawaii 03:44 Streamlined Tax Reports for Selling on Amazon EU 07:37 Getting Started with Amazon Business Services 11:04 Amazon Streamlines Free Returns 11:55 Customers Opting Out of Unsolicited Non-Critical Messages 14:35 Amazon Takes Actions Against False Claims and Infringements 17:23 What to Do About Competitors Breaking TOS with Images 20:36 Headline Ads Available on Amazon EU 21:53 Amazon Cracks Down on “Review Clubs” in Europe 23:01 Amazon Cracks Down on Accounts with Fake Addresses To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

As more Amazon sellers join the grand e-commerce landscape, it becomes increasingly more difficult to find private label product ideas that are not overly saturated or marginally profitable. Being first to market with any new and exciting product seems to be a matter of luck more than conscience choosing of products to source—or is it? Searching Amazon for your next best-selling product might seem like a good idea, but in reality, it can be a surefire way to retread old ground. Finding alternative outlets from which to discover private label product ideas is more crucial than ever due to the ever-increasing number of private labels springing up on Amazon. However, there are places online and offline to find private label product ideas that are both unconventional and lucrative. Social platforms are increased in popularity and functionality and have also yielded many new creative ideas that speak to many different groups of people. In episode 166 of the AMPM Podcast, host Manny Coats speaks with high-earning Amazon private label seller Tim Jordan about the fallacy of using Amazon to find new private label product ideas. This misconception is due in part to the oversaturation of sellers offering the same products and the misleading data generated by Amazon. Even if a particular product is hot right now, the competition is fierce and is difficult to break into without significant investment. Additionally, Tim shares five places online that he has found to be very lucrative in discovering new private label product ideas that are low competition and have the opportunity to be first to market in many cases. Tim Jordan covers many of his coveted strategies and secrets to find private label products ideas, including the following: 00:52 Introduction to Tim Jordan 03:14 Looking to the Future of Private Label 04:39 Biggest Mistake: Sellers Using Amazon to Find New Private Label Products to Sell 06:12 Don’t Trust Amazon’s Data on an Unknown Product’s Viability 08:10 The Yeti Principle 13:45 Using Pinterest to Find Private Label Products to Sell 22:26 Using Kickstarter to Find Private Label Products to Sell 26:27 Using Etsy to Find Private Label Products to Sell 28:57 Using LifeHack Blogs to Find Private Label Products to Sell 33:16 Using Subscription Boxes to Find Private Label Products to Sell To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

You may have a wonderful product that should practically sell itself, but customers may never know it if their first impression of it is subpar due to poor photography. The practicality and profitability of having professional product photography done for your Amazon product listings cannot be understated. Fortunately, there is now an all-in-one service that can handle all photographic and video needs for sellers: Pixel Perfect Photography. In episode 165 of the AMPM Podcast, host Manny Coats introduces Pixel Perfect Photography, a photo service designed with Amazon sellers in mind. Additionally, Manny shares a variety of examples that show what product photography is effective for driving sales, and ones that are NOT effective. If you are interested in showcasing your Amazon listings with professional product photography, visit pixelperfectphotography.com for more effective product photography and promotional videos! To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Ready for more tips on selling on Amazon FBA for beginners? In the second half of this series, Freedom Ticket and Illuminati Mastermind leading mentor Kevin King provides more invaluable tips for new sellers looking to launch their new products successfully. In this episode, Kevin goes over many advantageous tips on Amazon FBA for beginners, including the following: 01:46 How Does Sponsored Advertising Affect Initially Launching a Product? (Continued from part 1) 05:31 Do You Have a Formula for Bidding on Keyword Phrases? 08:58 How Many Product Reviews Do New Sellers Need to Get Started? 11:17 Putting Your Keywords into Your Product Title 15:07 Create a Two-Step URL (helium10.com/launch) 15:34 How Much Time Do You Have to Change Any Listing Information? 16:42 Should a New Seller Focus on Launching One Product or a Few? 19:19 Concentrate on Growing Amazon Listings, Wait to Expand Beyond 23:52 Should You Use One Supplier for Multiple Products? 24:19 Should a New Seller Keep All New Products Under One Brand? 25:01 How Do You Prevent Damaged Products? 26:46 What Is the Best Kind of Packaging to Use for Products? 34:47 How Many Suppliers Do You Screen Before Choosing One? 38:50 Freedom Ticket: Training for New Sellers To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

It’s time to get back to basics! In honor of introduction of Freedom Ticket from the creators of Illuminati Mastermind, we’ve decided to reintroduce new and veteran Amazon sellers alike to successfully selling on Amazon FBA for beginners. And the information comes straight from Amazon entrepreneur and 7-figure seller Kevin King, the brilliant mind behind the classes offered through Freedom Ticket and Illuminati Mastermind. In episode 163 of the AMPM Podcast, host Manny Coats speaks with Kevin King on the best methods for selling on Amazon FBA for beginners, including things like launching a new product on Amazon for the first time and many of the pitfalls that beginners (and even veterans) fall into that can stifle significant growth for your Amazon business. In this episode, Kevin goes over many effective tips for starting Amazon listings, including the following: 01:25 Manny Meeting Kevin 02:45 Kevin Starting Freedom Ticket to Teach Amazon FBA for Beginners 07:13 Manny’s Success with Kevin’s Mentorship 08:25 Avoiding Misinformation or Old Advice for Selling on Amazon 09:07 Avoid “Amazon Experts” That Don’t Provide Value 12:00 Where Should New Sellers Source Their Products From? 14:43 How Do You Approach Competing with Products 3 Stars or Less? 18:05 What Is the Process for Overseas Supplier Inspections? 23:12 Contractual Reimbursement for Damaged or Defective Products 25:09 What Is Your Process for Improving Existing Products? 27:53 Making a Good First Impression with Your Product 31:04 The Importance of Optimizing Your Images and Thumbnails 37:13 Using Big Images Can Affect Sales in a Significant Way 38:48 How Does Sponsored Advertising Affect Initially Launching a Product? To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Watch the next episode Amazon FBA for Beginners -  Part Two Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Are you an Amazon FBA seller that is crushing it, but you want to learn the secrets to bringing in even more revenue? The Illuminati Mastermind webinar offers a select group of participants advanced tactics and strategies to increase their revenue significantly. In episode 162 of the AMPM Podcast, Manny Coats talks with Amazon seller superstar and host of the Illuminati Mastermind webinars Kevin King about what sellers can learn from these webinars and the upcoming Illuminati Mastermind Conference taking place in Kauai, Hawaii. Both Kevin and Manny give small sneak peaks at the kinds of information to be gained including unlocking secret keywords, using return to our advantage, negotiating with suppliers, and MORE! Kevin goes over many benefits of the Illuminati Mastermind webinars, including the following: 00:58 Kevin and Illuminati Mastermind 04:05 Why Do You Keep Access to the Illuminati Mastermind Webinars Limited? 05:28 Tactics That Manny Used to Double His Sales Over a Year 06:14 The 4 URLs That Everyone Should Know & Advantages of the Webinar 10:20 How to Sign Up for Illuminati Mastermind Webinars 10:50 Learn How to Unlock Secret Keywords from Amazon Seller Central 14:40 Learn Hack to Maximize Product Returns 15:35 Learn Techniques for Negotiating with Suppliers 16:10 Learn Split-Testing Thumbnails through Picfu.com 18:35 Learn How to Download Competitor Reviews 19:50 Sign Up for Freedom Ticket for Best Amazon Tactics for Beginners To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

2017 is done—time to bring on 2018 and crush it! There have been many ups and downs for all sellers this year, but the end of Q4 always tends to bring smiles thanks to the holidays and the robust sales made during that time. To end the year on a high note, Manny was able to make over $1 million in sales during December, using little more than the CPR tactics he has praised for a while now. In episode 161 of the AMPM Podcast (and the last for 2017), host Manny Coats talks about one of his highest earning months ever and shows the numbers to prove it. In a transparent screencast session, Manny shows his numbers for December 2017 and discusses the tactics used to earn such a fantastic result. In this episode, Manny goes over many aspects of his $1 million December sales, including the following: 00:42 Introduction 01:45 Manny’s End of December Sales Numbers 04:20 Manny’s End of Year Sales Numbers 06:15 Launching New Products to Bolster December Sales 07:35 Using Cerebro by Helium 10 to Make Big Sales 09:40 Manny’s Pay Per Click and Paid Ad Strategy 12:04 Dealing with Christmas Returns & Amazon Repackaging Returned Items 14:32 Using Perceived Value as An Advantage 16:45 The Profit Potential of Unique Gag Gifts 17:45 Final Thoughts for 2017 To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to Like us and join the conversation with over 22,000 prominent Sellers on Facebook and subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Whatever happens to used or returned products on Amazon? While most in the Amazon FBA world are trying to get their private label businesses off the ground and climb to the top spot on the search results, many sellers are making money hand over fist in a category has relatively low upfront costs and high-profit potential: used or returned products on Amazon. Whatever happens to big-name items that get returned or just do not sell? Like most retail stores, these items can be sold at a deep discount to another distributor who can then turn around and charge lower prices for profit. Odds are you’ve seen the “Used” or “Near New” products available at lower prices on Amazon product listings. These used or returned product sales are one of the best-kept secrets on Amazon, but one eight-figure seller wants to reveal his winning strategy to you! In episode 160 of the AMPM Podcast, host Manny Coats interviews Todd Snively, the Amazon seller that has figured out how to turn huge profits by selling returned products as "used" or "near new" on Amazon FBA. Todd has created a working formula for finding and sourcing Amazon stock that has been returned at a massive discount and efficiently doubling his money with popular products that sell out quickly. Register for Todd’s webinar on his process for finding valuable products and selling them for minimum double profits at https://www.liquidationblueprint.com/. In this episode, Todd reveals many valuable insights, including the following: 00:42 Introduction to Todd Snively 03:40 The Advantages of Selling Used or Returned Products for Profit 04:49 Satisfying the Amazon Bargain Hunters with Selling Returned Products 07:32 Making Profit When Selling Used or Returned Products Without the “Buy Box” 09:09 Adding a Used or Returned Product to an Existing Listing 09:42 Can You Double Your Money from Selling Used or Returned Products with Only $1000 to Start? 12:20 What’s the Best Deal on a Pallet of Product That You Ever Got? 15:49 How Many Pallets Does Your Resource Process Per Day? 16:46 Where Can Sellers Find Liquidation, Used or Returned Products to Buy From? 17:55 Product Hacks to Extend Warranties on Use or Returned Products 19:58 Todd’s Webinar to Explain His Product Selection Process 21:25 Making Your Money Back on Used or Returned Product Pallets 22:37 How Quickly Do the Used or Returned Products Sell Out? 24:10 How Many Pallets Can People Go Through in An Eight-Hour Day Manually?   Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to Like us and join the conversation with over 22,000 prominent Sellers on Facebook and subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Going against conventions can disrupt whole industries, and selling on Amazon FBA is no exception. Many sellers who have pushed the boundaries of what can be done have seen tremendous growth in not only their private label brands but the Amazon marketplace as a whole. From selling products India sourced products to turning a private label business around to sell it, today’s guest has been able to make a career out of defying conventional advice for selling on Amazon. In episode 159 of the AMPM Podcast, host Manny Coats interviews seven-figure FBA seller Sophie Howard, the Amazon rebel who has made money through India sources products and defying the conventions of selling on Amazon. Sophie began selling in 2015 as a means of making more money with two children at home and pulled in over $1 million in sales her first year. She recently sold two of her private label businesses (one for seven figures, and the other for six figures), and she now offers training courses to help other sellers learn her ninja tactics. Sophie’s classes can be found at Product University below: https://aspiringentrepreneurs.com/membership/ https://aspiringentrepreneurs.com/our-services/coaching-11/ Sophie covers a variety of subject matter, including the following: 00:42 Introduction to Sophie Howard 03:39 What Products Can You Source from India That You Cannot Get in China? 05:27 What is Culturally Different About Doing Business in India? 09:21 How Did You Source 400 Products in 18 Months? 11:16 How Much Capital Did You Start Your Business With? 13:15 Were the Products You Sold Standard, Oversized, or Both? 14:08 How Did You “Break All the Mainstream Rules” of Selling on Amazon? 17:23 Where Do You Find the Products You Sell? 21:48 Do You Only Have One Private Label Brand Per Seller Account? 23:03 What is the Ideal Profit Margin or ROI for You? 24:26 How Do You Source Your Consumable Items? 25:18 Do You Trademark the Business That You Sell? 26:45 How much Did You Sell Your Amazon FBA Companies For? 27:49 What Kind of Sales Multiples Do You Get Off Your Annual Net Profit? 30:57 What Mistakes Do You See a Lot of Sellers Making? 32:52 If You Could Go Back in Time 5 Years, What Advice Would You Give Yourself? 34:27 How Many Amazon Seller Accounts Do You Own Currently? 37:14 Amazon Cracks Down on Rank and Keyword Manipulation 38:10 Projected Revenue for 2018 To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to Like us and join the conversation with over 22,000 prominent Sellers on Facebook and subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

In this bonus episode of the AM/PM Podcast, host Manny Coats reveals a ninja tactic to match product reviews with the customers that ordered your product and left a poor review. When customers leave a bad review, sometimes it is due to the product being delivered damaged or does not work as expected. The Helium 10 Chrome Extension offers an opportunity for members not to seek redemption with the customer who left the scathing review, but also find out who they are so members can address them directly.

In episode 141 of the AM/PM Podcast, host Manny Coats interviews Amazon FBA seller and corporate sales expert Rolando Rosas about the importance of establishing your Amazon business brand to stand out from competitors. Additionally, Rolando emphasizes getting into the minds of your target audience and creating direct lines of communication to give them the information they seek to increase conversions.

In this bonus episode of the AM/PM Podcast, host Manny Coats goes over the aspects of the CPR (Cerebro Product Rank) method for achieving top ranking for your preferred keywords. The CPR method uses the famed medical term for resuscitation as an allegory for reviving one’s product ranking for keywords using the power of Cerebro, Helium 10’s newest and most powerful tool for optimizing keyword ranking and reverse ASIN capabilities.

In episode 140 of the AM/PM Podcast, host Manny Coats interviews 7-figure Amazon seller and serial entrepreneur Norman Farrar on the importance of adding perceived value to your products to increase sales. Norman also discusses other factors that can affect your private label sales such as product packaging, product sourcing, competitive product pricing, effective product research, and more.

In episode 139 of the AM/PM Podcast, host Manny Coats interviews serial entrepreneur and 7-figure Amazon seller Manuel Becvar, creator of Import Dojo and AsiaInvest.com. Manuel explains the finer points of how to choose a good Chinese supplier for your Amazon FBA business, the warning signs of a bad supplier, traveling to China, and what to do before committing to any one manufacturer.

In episode 138 of the AM/PM Podcast, host Manny Coats talks with 6-figure Amazon FBA Seller Lynette Cano regarding bootstrapping an Amazon FBA business and how to deal with hackers breaking into your Amazon seller account. She shares her Amazon fraud experience and how to best deal with both getting your money after having it stolen and Amazon customer service team regarding the fraud.

In episode 137 of the AM/PM Podcast, host Manny Coats interviews 7-figure Amazon seller Ryan Rigney, the attorney by day and Amazon ninja by night. Ryan discusses how he balances his two jobs by enlisting the help of virtual assistants, Amazon tools, social media, and more. He also stresses the importance of having strong sales funnels in place to continually capture your audience and drive them to your product listings.

In episode 136 of the AM/PM Podcast, host Manny Coats interviews Amazon FBA seller newcomer Greg Alper and discusses having two Amazon businesses, how Amazon FBA stacks up against Shopify, and how he grew his initial investment of a few thousand dollars into his successful businesses today; Greg also speaks on the importance of building good relationships with your suppliers and how it affects your product sourcing.

In episode 135 of the AM/PM Podcast, host Manny Coats discusses how to sell products through Amazon FBA that you are passionate about and are personally invested in. Chris also discusses the many lessons he learned when he first started his business and how to avoid letting the workload take over your life.

In episode 134 of the AM/PM Podcast, host Manny Coats speaks with Amazon seller Vitina Feo about the value or authentic products and how to combat fierce competition within your own industry. Vitina also discusses her winning strategies for attracting new customers and retaining existing ones through the power of email marketing and providing a personal touch.

Liran Hirschkorn talks about how he started selling on Amazon with a $5K investment and is now on pace to sell $2MM per year on Amazon FBA.  If you want to learn how to sell on Amazon, how to launch products on Amazon, how to outsell your competitors, tune into this episode of the AM/PM Podcast.

If you ever struggled to figure out what to sell on Amazon FBA, then you must watch this episode of the AM/PM Podcast. Carlos Alvarez has been selling on Amazon for over a decade and has sold everything from “adult novelty” products to live insects.

If you sell on Amazon FBA and you're looking to drive traffic from external sources, don't miss out on this episode of the AM/PM Podcast!  Discover how to track sales from external traffic sources, how to test which products to sell on Amazon without spending a fortune, and more!

Amazon owes you money and you might not even know it! In this special episode of the AM/PM Podcast, Manny Coats, introduces a NEW tool in the Helium 10 suite: Refund Genie.

Long term storage fees are right around the corner! If you haven't yet checked how much you'll be charged be sure to listen to this episode of the AM/PM Podcast.

Getting paid daily on Amazon is a luxury that used to be reserved to individuals with older "grandfathered" accounts. Now with Payability, Amazon sellers can get paid daily! Learn more about Payability on this episode of the AM/PM Podcast.

In this value-packed interview Jason Katzenback discusses the top 5 obstacles that prevent Amazon sellers from becoming as successful as they could be. Be sure to listen to this entire episode of the AM/PM Podcast.

In this episode of the AM/PM Podcast we talk to Glen Zubia, a successful Amazon Merch seller that goes over the process that has allowed him to sell up to $4,000 per week on Amazon's Merch program without spending a dime on inventory.

Mike Ward sells Halloween Costumes - Millions of dollars worth. He talks about his business in this episode of the AM/PM Podcast

Amazon is ever-changing, because of this, FBA sellers must always stay on top of what is currently working. If you've followed the AM/PM Podcast for any length of time, you'll probably know we're always testing. Recently we've been testing listing titles, and boy are we seeing results! Listen to this episode of the AM/PM Podcast to learn more about our findings.

The sales numbers on SellerCentral only tell a partial story, but if you're making decisions based on those numbers you could be making faulty business decisions. With HelloProfit you can quickly and easily look at the big picture, plug the leaks and find the hidden gold mines in your business. We've negotiated a great deal with the folks at HelloProfit where the AM/PM Podcast listeners get $20 off per month on their membership... and we get some beer money; too! How cool is that? So be sure to listen to the podcast episode and check out HelloProfit today!

Amazon keyword tools, and all software tools in general can save you lots of time in your listing creation and listing optimization process, but you must use these tools intelligently to stay out of trouble. This episode of the AM/PM Podcast explains why all the tools in the world cannot replace common sense and due diligence.

If you've been selling on Amazon for any length of time you've probably been close to running out of inventory at some point. But how should you react? This episode of the AM/PM Podcast goes over a controversial strategy that goes against what most sellers do when running out of inventory.

Many Amazon FBA sellers are currently struggling with sales. After many, MANY hours of testing Manny Coats has likely found one of the culprits. Don't miss this episode of the AM/PM Podcast

Discover how to get ready for Q4 selling on Amazon FBA and learn how to pick your first private label product in this Q&A Session of the AM/PM Podcast

In this interview, Jungle Scout's Greg Mercer talks about split-testing, keyword optimization, review services, and even goes into a special announcement as well as a great discount on Jungle Scout for the listeners of the AM/PM Podcast.

Discover how to break down your private label product's total cost and how to optimize your Amazon sponsored ads in the latest Q&A session of the AM/PM Podcast.

What's the Minimum Investment to Start Private Labeling & Should I Private Label a Product With Multiple Competitors? Find out in this latest Q&A session of the AM/PM Podcast!

Steve Raiken and Jamison Philippi join the AM/PM Podcast for a value-packed interview where we discuss the pros and cons of retail arbitrage and private label.

Are you allowed to have multiple seller accounts on Amazon? Should you run PPC as soon as you launch your product? Get the answers to these questions on this episode of the AM/PM Podcast.

When dealing with suppliers you will likely hear about "FOB" pricing and inflated sample prices. In this episodes of the AM/PM Podcast we address these issues.

Some interesting changes taking place in the Amazon selling space. We address some of these issues in this latest episode of the AM/PM Podcast