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We head to Queensland for the penultimate podcast of our Year In Beer 2024 series. As with much of the local beer industry, it's been a challenging time for many in the state. A number of craft beer venues have closed or changed hands, the most high profile of which was Brewski, whose owners Ant and Matt joined us for an earlier show before rocking up with their new My Beer Dealer in Fortitude Valley. Talking of high profile, the voluntary administration and, ultimately, sale of Black Hops Brewing to a new ownership team was among the most talked-about of all the littered the past 12 months in Australia. But, even here, the changes that brought led to an unexpected opportunity for two of the guests on this episode: Phil Sharp and Daniel Venema of Hiker Brewing. They took ownership of Black Hops Brisbane and converted it to their second home, a move they hadn't expected to make for a couple of years yet. However, such a decision feels very in keeping with the brewery's fine start to life. The founders discuss the lean and mean, community-centric ethos that's brought them to this point, the opportunities for smaller, locals-focused breweries to step in as the new pokie-free pub, their fondness for Working Title's beers, and how they were the real winners of the GABS Hottest 100 of 2023. We kick off, however, with Brisbane-based Crafty Pint writer Mick Wüst for his take on the past 12 months: the trends he's witnessed, the beers he's enjoyed, and what he's been up to, which has included publishing a second book and completing a third (both on spirits, following his first on beer). From there, we head to the Sunshine Coast where Craig Williams sits down at the home of Josh Donohoe, founder of Sunshine Coast Craft Beer Tours. A renewed focus on beer tourism is something we wrote about in the national trends article that launched this series and it's cropped up in other episodes, but few are as well versed as Josh. Not only has he been running tours in the region since the days when they had just a handful of breweries, but he's played a central role in the Craft Beer Capital tourism marketing campaign, even travelling with the region's brewers to sing the Sunshine Coast's praises in New Zealand. Start of guest segments: 2:40 – Mick Wüst 14:16 – Josh Donohoe 26:33 – Phil Sharp & Daniel VenemaThe Crafty Pint's 2024 Year In Beer series is proudly presented by Mogwai Labs, leaders in liquid yeast solutions. For the perfect pitch every time, visit mogwailabs.com.au. Relevant links: The Crafty Pint's Year In Beer 2024 Sunshine Coast Craft Beer Tours Mick's Gin Drinker's Toolkit Hiker BrewingTo find out more about supporting the show or otherwise partnering with The Crafty Pint, contact craig@craftypint.com.
On this week's episode we discuss Craig Bellamy coaching on, wayne bennett and his wrinkles, a few old footy tales along with some other Nrl news and chats, we also discuss the roast of Tom Brady, the demise of Black Hops Brewing along with our usual segments of what grinds our gears and dumb footballer mentally challenged. Don't forget to like share and tell your cool friends about us
They say you should never meet your heroes, but that's probably because they never met Dan Norris. Dan's a serial entrepreneur, an award-winning content marketer, a best-selling author, and a genuine hero of mine.On this episode of the Stark Naked Numbers podcast, Dan tells us about how he developed his transparent approach to content marketing, why he left Black Hops Brewing, and why he's putting it all on the line with his new business, East Coast Roast. Strap in. Show Notes:(02:12) Why Dan's never been afraid of posting his revenue publicly (06:28) How Dan built and sold his first successful business, WP Curve (20:15) Why Dan got into craft beer with Black Hops Brewing (23:47) How hard is it to start a craft brewery, and why are so many struggling now? (31:00) Influencer-led products: Hit or shit? (36:00) Why Dan left Black Hops and bought a coffee roaster (50:34) The challenges of taking over an existing business (01:07:24) Why Dan will always sell a business when a good opportunity presents itself – and why I think he's dead wrong Links:Keep up with Dan Norris here.Subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, Stitcher or wherever you get your pods. Want the secrets the other accountants won't give you? Follow Jason Andrew on LinkedIn.To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com.
Docket F1 Melbourne update Asahi to close Green Beacon Production Brewery - https://craftypint.com/news/3105/asahi-to-close-green-beacons-geebung-production-brewery Jim's mowing beer (Hendo live reaction) - Jim's Lawn Lager on Channel 10 news! Free Deez Nuts - https://www.bintani.com.au/blog/2023/03/17/Introducing%20the%20Bintani%20Nut%20Bar ChatGPT content reach experiment starts today. Last 2 week average 1,038 - Hendo predicts over 3,000 Both Dan and Hendo have written a CMS in ASP….who would have thunk it? AI-generated beers: https://blackhops.com.au/using-ai-to-design-black-hops-beer-cans/ https://www.facebook.com/dainton.beer/posts/601702278667627 https://www.linkedin.com/in/james-watt-21a5a912b/ 12 questions https://www.facebook.com/groups/bossandthebrewer/posts/979274883456226/ Grain takeover - https://www.graincentral.com/news/soufflet-launches-takeover-bid-for-united-malt-group/ Podcast summary (created by Chat GPT) Dan and Hendo discussed the technical difficulties with Dan's laptop stand, which led to them considering using a lexicon half coaster to balance it. They joked about whether Paul, who listens to the show, would notice or care. After trying to find other solutions, Dan ripped up a book written in a foreign language to use as a makeshift stand. The conversation then turned to writing books, with Hendo expressing interest in writing one. Dan offered to help with the formatting and Amazon logistics, and mentioned that he knew a graphic designer who specialized in book covers. They also discussed drinking beer and lamented the possible closure of a local brewery. At one point, they shared photos of their beers, with Hendo showing off his "Belgium Botax" ale in honor of his favorite driver. Dan took a screenshot of both photos to share on social media. Hendo predicts that Daniel Ricciardo will take Checo's seat in Red Bull by 2024, and they both agree that Max is a fast racer. They also talk about their plans to go to Melbourne and visit a brewery. They briefly mention a previous discussion about driver of the day, with Dan choosing Alonso and Hendo choosing Gly, but neither of them won. They make their predictions for driver of the day for an upcoming race, with Hendo choosing "badass" and Dan choosing Max. Dan and Hendo discuss the recent acquisition of a brewery and how it does not make sense for a big company to own any brewery other than the massive production breweries they already have. They mention that there is an immediate need for more production and that's why the smaller breweries are being bought out. They also discuss the impact on employees who may have to relocate and how it affects their passion for working in a smaller brewery versus a bigger production facility. Dan expresses concern about big companies buying out smaller breweries and shutting them down. They briefly talk about the promise of a stone and wood brewery in Mebo and why it doesn't make sense for them to build it. Finally, they discuss the purchase of land and the value of property development when you are a big brewery. Two people are discussing watching a Jim's Mowing video without infringing copyright. They discuss the need for visible faces and sharing sound. They go on to discuss a mowing franchise and its new beer. They joke about the brand and the possibility of making it with the scent of freshly cut grass. They mention that the beer is crafted and not mass-produced, and one of them mentions that it has a good taste, although they themselves do not drink. Hendo and Dan discuss films that Hendo recommends watching. He suggests that Meet The Feebles Too Old and Brain Dead are must-see films, especially if they are more than 15 years old. Hendo goes on to explain that Brain Dead is a spatter movie, and they used to show it at a cinema in Woo and gaba during the midnight screening. He recalls a scene where custard is being eaten, and body parts are falling into it. Dan mentions that he saw a TikTok video where an actor who played Sarah was cut out of the last Lord of the Rings movie, but he recommends watching the director's cut version to see his performance. Hendo expresses his dislike for the trilogy and thinks the characters Saruman and Gandalf look the same. The conversation then turns to Jim Penman and his lawn mowing business, Jim's Mowing. Hendo praises Jim for being a good businessman and caring about his business. Dan suggests that Jim and Tim Cooper could be the same person with a different mask, which prompts Hendo to joke about copyrighting the color green. Hendo and Dan talk about a giant salted nut roll that weighs a pound and has marshmallow in the middle. They discuss making it into a protein-packed snack and joke about their experiment using Chat GPT to amplify their content. They also briefly talk about AI beers made by Dayton and BrewDog. Hendo offers to transcribe the video file, but it will have spelling mistakes and ums and rs. Dan suggests using Chat GPT to fix it. Hendo and Dan discuss a beer recipe. Hendo goes over the recipe for a hazy grapefruit XPA called Sunset Haze. He lists the ingredients, the mash process, and the yeast targeted water profile to create a soft, juicy mouthfeel. Hendo also mentions the dry hopping process and the importance of cold crashing the beer to clarify it. He suggests a CO2 volume of 2.4 for carbonation. The conversation then shifts to a plugin thing called ChatGBT, which provides random ideas for modern beers. Hendo and Dan discuss the benefits of using the plugin for design and name suggestions. They also touch upon the idea of creating something new versus taking inspiration from others. Hendo points out that the Sunset Haze recipe is similar to other beer recipes and doesn't show a lot of creativity. Dan questions the need for creating something entirely new and wonders how much innovation is happening in beer brewing. The hosts discuss the security issues they faced in the early days of web development, and mention some of their clients including Buckingham Palace, Kia, and Alpha Romeo. They also discuss the risk of rebranding, citing Mazen's pinstripe cans of Hawkers as an example. The hosts remind listeners to use proper punctuation and grammar when submitting questions to their Facebook group, where they ask and answer 12 questions each week. They then proceed to answer a question from Adam Shell about whether rebranding can damage a brand. Dan and Hendo discuss who could potentially buy the Green Beacon facility. Dan suggests that a major brewery could buy it, shut it down, and scrap the equipment. They both agree that it is unlikely to be sold to a competitor, as Ashi sees all craft brewers as competitors. They then discuss the highest finishing Australian in F1, F2, and F3. Jack Doin is mentioned to be in F2, but they are unsure about F3. They discuss the technical specs of F2 cars and note that they are all identical, making it a driver-focused sport. They agree that F2 is exciting to watch. They talk about flying with Hen's favorite airline alliance, their opinions on a takeover bid for United Malt Group, and Francis Sole's recent actions. They discuss the bid and how it would create the world's largest maltster. They also mention GrainCorp, Barrett Burston, and Crime Malt, all of which are involved in the takeover bid. They also mention Louie G and how he breaks news. Dan and Hendo find the news to be significant and noteworthy. Dan and Hendo discuss various topics, including flying with Hendo's favorite airline alliance and a takeover bid for United Malt Group by Sule, which would create the world's largest maltster. They also talk about Louie G, who seems to have broken the news about the takeover bid, and how he always seems to know everything. The discussion is casual, with lots of back-and-forth between the two hosts, and some parts are difficult to understand due to unclear speech and background noise. Chat GPT Result # Grapefruit Hazy XPA Recipe ## Name Suggestion **Sunset Haze** ## Design Elements * Vibrant sunset colors (yellow, orange, and pink) inspired by the grapefruit hues * Silhouette of a hop plant at the forefront, with grapefruit slices and a stylized sun in the background * Black Hops Brewing logo prominently featured with a grapefruit twist ## Batch Size 50 hectoliters (HL) ## Ingredients ### Malt * 4700 kg Pale malt (2-row) * 400 kg Wheat malt * 300 kg Flaked oats * 200 kg Munich malt * 100 kg Carapils malt ### Hops * 4 kg Citra (First Wort Hops) * 4 kg Amarillo (Whirlpool, 15 minutes) * 4 kg Simcoe (Whirlpool, 15 minutes) * 8 kg Citra (Dry hop, 3 days before packaging) * 8 kg Amarillo (Dry hop, 3 days before packaging) * 8 kg Simcoe (Dry hop, 3 days before packaging) ### Yeast * London Ale III (Wyeast 1318) or equivalent ### Water * Target a water profile with a chloride to sulfate ratio of 2:1 for a soft, juicy mouthfeel ### Additives * 20 kg Grapefruit puree (Secondary fermentation, added after primary fermentation) ## Process ### Mash 1. Mash in with 52.5 HL of water at 68°C for 60 minutes. 2. Mash out at 76°C for 10 minutes. 3. Sparge with 60 HL of water at 76°C to collect 112.5 HL of wort. ### Boil 1. Boil wort for 60 minutes. 2. Add Citra first wort hops as the wort comes to a boil. 3. At flameout, start the whirlpool and add Amarillo and Simcoe whirlpool hops. 4. Chill wort to 19°C before transferring to the fermentation vessel. ### Fermentation 1. Aerate wort and pitch yeast according to manufacturer's instructions. 2. Ferment at 19°C until the gravity stabilizes, approximately 7-10 days. 3. Add grapefruit puree to the fermenter, being careful to minimize oxygen exposure. 4. Allow fermentation to continue for an additional 3-5 days or until gravity stabilizes. 5. Add dry hops (Citra, Amarillo, and Simcoe) 3 days before packaging. Use a hop bag or other method to contain the hops for easy removal. 6. Cold crash at 2°C for 48 hours to help clarify the beer and drop out yeast and hop particles. 7. Package the beer in kegs or bottles, and carbonate to a target CO2 volume of 2.4. Enjoy your refreshing and hazy Grapefruit Hazy XPA, "Sunset Haze"! Cheers!
In this GASB Podcast episode, Troy interviews Michael McGovern. Michael is based in Gold Coast, Australia. You might know him as one of the founding members of Black Hops Brewing in 2014. He started sweeping floors in a brewery, then tried out an innovative beer idea with his friends. With their honest storytelling and way of marketing, they grew their audience quicker than anticipated, and not long after, they started to build their first brewery. At the start of their brewing career, they utilized different ways to raise funds for a business. Breaking records; in August 2018, raising about $400,000 on the first day, then last year raising $2.5 million a couple of months ago in an hour, and a staggering $14 million in sales. To achieve the kind of growth Michael experienced, you need to build a sustainable and kickass culture by understanding that people have different currencies, e.g., what motivates them to work for money. That's why it's essential to have different rules for everyone rather than sticking to a one-size-fits-all style to please most people most of the time. This Cast Covers: The humble origins of Michael McGovern. Several facets of the process of making beer. The current progress of Black Hops Brewing. How the team assembled to start Black Hops. Michael's unique way of earning trust. Different types of raising funds for your startup. Helping others start their breweries through consulting. Truly understanding who you're customers are and what they want. Developing your staff carefully to have a solid team. Prioritizing yourself a little bit more. Links: Michael's LinkedIn Michael's Company Website Additional Resources: Zen Golf: Mastering the Mental Game by Dr. Joseph Parent Quotes: “In an online world, you don't really have much other than trust.” — Michael McGovern. “Running a small business is like, you need to be good at finding money. So we would try every option available to us.” — Michael McGovern. “It's great to have talent, but not when it's too heavily weighted in any one person.” — Michael McGovern. “Truly understanding who your customers are and what they want.” — Michael McGovern. “You can get away with making plenty of mistakes if you do it with kindness, and people will allow you the space to grow if you have a kind heart.” — Michael McGovern.
Season 2 of Time in Barrel continues, with Papa Sweden being joined by founder of Black Hops and their sub brand AWOL Michael "Govs" McGovern. The boys go into the origin of the AWOL project, what excites their brewers in the space and how they plan to grow and expand the brand and it's identity. Proudly presented by Carwyn Cellars and Voyager Craft Malt Australia.Become a Friend Of The Show and support us on our Patreon! If you're listening on Apple Podcasts, please rate, subscribe and leave us a review here! It's free and helps other beer lovers discover the podcast!Check us out on Spotify
It's a celebration! For our 50th episode we are joined by a couple of fan favourites, original producer Timmy and Govs the Brewer. There's the usual banter while Govs takes us through a tasting of beers from the award winning Black Hops Brewing. The science update is back by popular demand and Big Red can't help but mention UFO's. Enjoy responsibly!
Welcome to Season 4 Episode 2 of the Operation Brewery podcast. This season is all about our new Barrel-aged beer project, AWOL. In today’s episode, we sit in the AWOL barrel aged beer taproom an hour before we first open to the public and run through our first 8 AWOL beers. Subscribe to the podcast on iTunes, Spotify, Stitcher or Android. ... Read More The post Podcast S04E02 – AWOL Series, The First 8 AWOL Beers Live Tasting appeared first on Black Hops Brewing.
The Operating Brewery podcast is back for Season 4. This season is all about our new Barrel-aged beer project, AWOL. In Episode 1 we go into the story on how AWOL came to be. Subscribe to the podcast on iTunes, Spotify, Stitcher or Android. Click here to access all episodes of the Operation Brewery Podcast. Mentions AWOL taproom and tours Black ... Read More The post S04E01 – AWOL Series, The Founding Story of AWOL appeared first on Black Hops Brewing.
Buy Dan's Book: https://www.amazon.com/Compound-Marketing-Entrepreneurs-Asset-Building-Strategies/dp/1641844485Check out Black Hops Brewing website:https://blackhops.com.au-------------James Laughlin is a former World champion musician and now Success coach to CEO's, leaders and multi-millionaires.Check out James on IG: https://www.instagram.com/jameslaughlinofficialJames' Life on Purpose Website: https://www.jjlaughlin.comFree eBook: https://www.jjlaughlin.comThe Life on Purpose Facebook Group: https://www.facebook.com/groups/jameslaughlin
We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend. There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with Lisa Cherney for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from Anthony Constantino, who also runs a super fun company that really resonates with his customers. “It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that.” - Dan Norris Some Topics We Discussed Include: Taking a bath in beer? (it does wonders for your hair) How to promote a unique beer so that it sells out Why too much advertising can actually a bad thing Drink Dan’s brew and tag us and Dan! Putting together a good story for your brand Why Dan gets so much traction with basically no ad spend Giving up all the information for free! Thinking about collaborations? You’ll wish you’d done it sooner after listening after this Power and momentum behind the flywheel Creating a powerful brand even before the brewery was even opened Resources From Dan Norris: BlackHops.com/au References and Links Mentioned: Compound Marketing The 7 Day Startup The Content Machine SparkToro Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Culture + Simplicity = Sticker Mule - Anthony Constantino Why Being Yourself Is The Best Business Strategy - Lisa Cherney
On today's episode, I am talking with Dan Norris. Dan is the kung fu master that taught me a lot of the foundational writing, creation, and storytelling skills that are the foundation for this podcast, my books, and a lot of the work I do. It is very exciting to have him on the show. Dan continues to be a prolific creator at WP Curve and we get to hear about his WP Curve origin story and life since the startup. He is still applying many of the same marketing strategies he used to grow the startup in many different areas with lots of different successes. Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker, and the author of 5 (soon to be 6) number 1 Amazon best-selling business books. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy. Dan currently works full time as the Co-founder and CEO of one of Australia's fastest-growing craft beer breweries, Black Hops Brewing. In 2015 Black Hops brewed the world's first beer for the biggest entertainment franchise on earth, Call of Duty. In 2018 Black Hops was voted Australia's Champion Small Brewery at the AIBA awards, Australia's number 1 beer competition. In This Episode: Our stories can be very powerful for our business. Learning these stories over time and how to frame them can shape your business and your outcome in huge ways. It is important to do things that compound in value as opposed to a more transactional approach. He does things that compound over time and build up things that are very hard for competitors to replicate. The people who are successful are making a lot of stuff. If you are not actively creating a lot of things, that is definitely the place to start. You have to create something that gets traction. And so much more! Connect with Dan Norris: Dan's Website Black Hops Website Dan on Facebook Dan on Twitter Dan on LinkedIn Dan on Instagram Black Hops on Facebook Black Hops on Instagram Black Hops on Twitter
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. This week we have an amazing guest with us, his name is Dan Norris. He is a serial entrepreneur, award-winning content maker, international speaker, and author of six books, including a new one, Compound Marketing which we're going to be talking about today. I wanted to have him on the show so he could talk with us about this topic in particular, but first, let me tell you a bit about his background. After failing at entrepreneurship for seven years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support 24/7 for a low monthly fee. It became profitable in 23 days, and some years later it was sold to GoDaddy. With over 65,000 copies sold, Dan's books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses. Dan currently works full time as co-founder and CEO of Australia's fastest-growing craft beer breweries, Black Hops Brewing. Dan is now in his 15th year as an entrepreneur and over those years his ideas around what an entrepreneur is, and how to build a business, have changed a lot. His University lessons in Marketing weren’t really of good use, but even as a business owner for many years, he found himself in the recurring habit of looking for someone to give him the answer. Seeking permission. It didn’t work, but what did work was spending years piecing together a new way of marketing through trial, error and some chance encounters with generous people. I'm super stoked to have him on the podcast, and we're definitely going to be talking about the brewery, but mostly about the new book because Compound Marking is the way Dan has built his businesses. If you don’t know what it is, or even if you do, I´m sure that Dan’s thoughts on this matter will help you a lot. He has worked this way for several years and he has found that businesses can work with a far below average spend on marketing and advertising. While most businesses spend 7-10% of their revenue on marketing, there are plenty of modern great businesses out there who spend just 0-1% and they do great. How can that be done? Well, what can be better than learning how from someone who has done it himself? If you want to implement this way of doing things too it will give you a pretty decent advantage. So, if you want to know how Compound Marketing works and what is in store for you if you choose to make use of it, I really encourage you to listen to this interview. To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
In this episode of the Engage Video Marketing Podcast we’ll dive deep to find out what Compound Marketing is all about and how it can be effective as a marketing tool today. My guest today is a serial entrepreneur, award-winning content marketer, international speaker and the author of 5 number 1 Amazon best selling business books - Dan Norris. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy. With over 65,000 copies sold, Dan’s books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with many resulting in 6 and even 7 figure businesses. Dan currently works full time as the Co-founder and CEO of one of Australia’s fastest growing craft beer breweries, Black Hops Brewing. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. In 2018 Black Hops was voted Australia’s Champion Small Brewery at the AIBA awards, Australia’s number 1 beer competition. As of 2020 Black Hops has 2 breweries on the Gold Coast, employs 30 staff and produces 1.5m litres plus per year distributed to 1,000+ customers around Australia including the major retailers Dan Murphy’s, BWS, Coles and 1st Choice. Support this podcast
Guest: Graham Hafey, CEO - V2V Black Hops Brewing.
We chatted with Graham Hafey, CEO V2V Black Hops Brewing Company. we review the background business objectives to V2V Black Hops brewing we chat about the myriad of V2V products (8 beers on tap) and the motivation behind the beer themes outdoor patio is open...we chat about re-opening strategies & psychological impact of customers re-initiating demand & their buying environment (must be safe) live music entertainment planned military movie nights we review Graham's overview of the Westshore hospitality business Graham reviews his charity oriented business model we review government business subsidy programs
On this episode of the Podcast we had a great chat to Dan Norris, one of the founders of Black Hops Brewing. We had an awesome chat about their journey how they got to where they are now! This was a huge opportunity for us and we can't thank Dan enough. Tune in and let us know what you think!
This episode is a solo podcast with co-founder and CEO Dan on the changes Black Hops has made in response to Coronavirus and some questions and answers. Subscribe to the podcast on iTunes, Spotify, Stitcher or Android. Click here to access all episodes of the Operation Brewery Podcast. Mentions Black Hops Taprooms. Black Hops Online shop. Black Hops kegs at Home. ... Read More The post S03E09 – COVID-19 Response, Q&A and Season 3 Wrap Up appeared first on Black Hops Brewing.
It's lunch time and I am stuck at home with the kids...luckily I have friends in the craft beer industry who love a chat, so I'm pressing record!Dan Norris from Black Hops Brewing is a smart bloke with an award winning brewery and plenty of great ideas...but even they are doing it tough.In this episode, I check in with him on what's going on and then we shift gears to think about what life will be like for Black Hops post the C-word!If you want to jump on for a chat with me during my lunch hour, email me at beerhealer@internode.on.net
This week on the podcast, Leah interviews Dan and asks a bunch of questions put forward by our Black Hops Ambassador Facebook Group. Subscribe to the podcast on iTunes. Click here to access all episodes of the Operation Brewery Podcast. The post S03E08 – Leah Interviews Dan about Brewery Growth appeared first on Black Hops Brewing.
On today's episode of Gritty Founder, Kreig Kent talks with Dan Norris about how he built and sold WP Curve, wrote five books, and founded Black Hops Brewing. Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker, and the co-founder of WP Curve. Dan is also the co-founder of Black Hops Brewing, a craft beer brewery in Australia. Some Questions Kreig asks Dan: - How did you come up with the idea for WP Curve? (7:02) - How did you build your audience for WP Curve? (15:02) - What do you think is one of the most important ingredients for a founder to be successful? (20:06) - After hearing other people tell you WP Curve was not a good idea, at what point did you know they were wrong? (22:35) - How do you deal with failure? (28:09) - What advice can you give someone who is thinking about an idea and they are in the early stages of it? (32:43) - What is one thing you find to be true that most people would disagree with? (39:33) - What are all the books you’ve written? (44:58) - How do you take care of your well being as an entrepreneur? (47:47) In This Episode, You Will Learn: - Dan’s journey as an entrepreneur and how he built WP Curve and Black Hops Brewing (4:34) - The importance of taking full ownership as an entrepreneur (20:15) - Don’t be afraid to shut down an idea and move on to something else (33:16) - To take advice from yourself (42:20) - You could do everything right, and things may still not go your way (49:04) Connect with Dan Norris: Twitter Personal Website Black Hops Brewing Also Mentioned on This Show... Dan’s favorite quote: “It’s better to create something that others criticise than to create nothing and criticise others.” ―Ricky Gervais Dan’s book recommendations: Rich Dad Poor Dad by Robert T. Kiyosaki Steve Jobs by Walter Isaacson Bad Blood by John Carreyrou Elon Musk by Ashlee Vance
This week on the podcast I chat to Jason Garner from Astute Finance and Matt Vitale from Birchal on the topic of brewery finance and crowdfunding. Subscribe to the podcast on iTunes. Click here to access all episodes of the Operation Brewery Podcast. Mentions Jason Garner from Astute Financial Matt Vitale from Birchal BrewCon Indies Awards Beeries Awards Beer InCider ... Read More The post S03E07 – Brewery Finance and Crowdfunding – Matt from Birchal, Jason from Astute Financial appeared first on Black Hops Brewing.
This week, I sat down with Dan Norris. Dan’s a serial entrepreneur from Australia’s Gold Coast and has started a number of businesses over the years. He was the founder of WP Curve, and more recently has been working on Black Hops Brewing, a craft brewery, with his two co-founders. In this chat, we talk […]
This week on the podcast I chat to Leah Spong, the manager of the back-office at Black Hops (The Chair Force). Subscribe to the podcast on iTunes. Click here to access all episodes of the Operation Brewery Podcast. Mentions Stone & Wood Backyard Invitational Indies Awards BrewCon Crafted Gold Coast Craft Beer & Cider Festival Sunshine Coast Craft Beer Festival ... Read More The post S03E06 – Behind The Scenes at Black Hops with Leah Spong The Chair Force Queen appeared first on Black Hops Brewing.
This week we have Lukey and Smokey from Currumbin Valley Brewing. Subscribe to the podcast on iTunes. Click here to access all episodes of the Operation Brewery Podcast. Currumbin Valley Brewing Black Hops Facebook Group (to ask questions of guests) Beeries Awards Niall’s and Ali’s nomination – Vote here Gold Club meetup at Burleigh Brewing ZePickle 7 Cent Brewery Tallboy ... Read More The post S03E05 – Lukey & Smokey from Currumbin Valley Brewing appeared first on Black Hops Brewing.
This week we have Stirling Howland, Brand Director and co-founder of Balter. Subscribe to the podcast on iTunes. Click here to access all episodes of the Operation Brewery Podcast. Key Mentions in the episode: Balter Brewing Beer Healer Podcast Founding team: Josh Kerr, Bede Durbidge, Mick Fanning, Joel Parkinson, Sean Ronin, Ant McDonald, Scotty Hargrave Beer Healer Podcast – Bede ... Read More The post S03E04: Stirling Howland of Balter – World Class Brands Don’t Happen By Accident appeared first on Black Hops Brewing.
This week Dan chats with Steve (Hendo) Henderson on the topic of beer quality. Subscribe to the podcast on iTunes. Click here to access all episodes of the Operation Brewery Podcast. Mentions (in order) Black Hops Ambassadors Facebook Group Beer Cartel Industry Survey Revel Brewing Podcast Rockstar Brewing Beer30 Brewery Management Software AIBA Awards IBA Recall Guidelines Interview with Jamie ... Read More The post OPERATION BREWERY S03E03 – Beer Quality with Steve (Hendo) Hendersen appeared first on Black Hops Brewing.
As promised on this season we will be bringing you interviews from other brewery owners and there are non better than Jamie Cook from Stone & Wood. Episode Mentions Here are the episode mentions in order of appearance in the show. Links will open in new window. Stone & Wood Matilda Bay Brewing CUB Little Creatures James Squires 2004 article ... Read More The post OPERATION BREWERY S03E02 – Jamie Cook from Stone & Wood appeared first on Black Hops Brewing.
It’s been 2 years but our podcast on our journey building a brewery business is back for a 3rd season! Season 1 was about how we were going about building our first brewery, Season 2 focused on our efforts around quality and submitting to the AIBA Beer Awards. This Season is all about growth. Co-founder Dan is hosting the season ... Read More The post OPERATION BREWERY S03E01 – Our Equipment Setup at Black Hops II appeared first on Black Hops Brewing.
Not sure what hops means? Think all dark ale looks/tastes like Guinness? Then this episode is the one for you! I have been drinking booze all my life and beer has stuck with me throughout; a crisp one in the summer, a cool can after a hard days work, beer is the alcoholic Bob the Builder- it can fix it. And yet it has taken me 22 inebriated years to go to my very first beer festival!At Melbourne GABS Beer Festival, I ran around a bit tipsy and got very excited about all the people I spoke to (alongside the free tasters they gave me), including Black Hops Brewing, a lovely volunteer called Matt and Grand Ridge Brewery. And as well as the people who know their stuff, also got a few clips of me getting carried away on the mic... But overall, the beer fest was a success!
Hopco has been supplying Aussie brewers, both Pro and Home, with the best hops from their overseas partners since 2001. For the last 4 years or so, the man in charge of their Sales and Marketing has been Jon Burridge. So when I ran in to Jon at Black Hops Brewing while we were both holidaying, and he said he wanted to jump on my podcast to talk hops, I jumped at the chance.Jon and I both live in Hobart, so it seemed like a great idea for us to record this interview in my works podcast studio, until we covered it in a mix hop pellets and beer cork remnants...but I digress.In this episode, among other things, we talk about:The benefits of fresh hops;Supporting the home brew community;Working with brewers to find the perfect hop;The latest trends in hops; andDreaming of hop allocations for brewers;Oh, and, we try to open up a Flanders Red Ale from Crux Fermentation with a Ryobi cordless drill!Enjoy!https://www.facebook.com/BeerHealer
Episode 10 of Aussie Beer Explorers is a Black Hops Brewing special! https://blackhops.com.au/ In this special episode we tasted 6 Black Hops beers: Lay Day Lager Pink Mist Pale Ale Flash Bang White IPA Hornet IPA Eggnog Stout And for something a bit different this episode we have don't have a Bogan or Boutique, instead we have a Home brew challenge: Hornet IPA vs Dave's West Coast IPA: 7.5% ABV, 97 IBU, 34 EBC instagram.com/aussiebeerexplorers facebook.com/aussiebeerexplorers twitter.com/Ozbeerexplorers aussiebeerexplorers@gmail.com
"I think we should start our brewery, our first beer should be an eggnog stout, and let's launch it in the height of summer in the nations strongest macro mid strength lager market". After six pints of Fortitude Brewing's Admiral Ackbar, that's kind of how it all came together for the boys from Black Hops Brewing.I ditched my family at Sea World so that I could drive down to "Melrose Place" (Black Hops HQ) to have a chat with Michael McGovern, Co-Founder and Head Brewer. We chatted about their "overnight success" from Gypsy Brewers to AIBA Champions, taking epic beer trips to the USA, inviting home brew champions to collaborate, epiphany beers and their plans for the future with a big new brew house.Funnily enough, these guys are also chasing Chris Hemsworth for a beer...join the queue guys!https://www.facebook.com/BeerHealer
Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker and the author of 4 number 1 Amazon best selling business books. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year laster was sold to GoDaddy. With over 65,000 copies sold, Dan's books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with may resulting in 6 and even 7 figure businesses. Dan is also the co-founder of Black Hops Brewing, a craft beer brewery located on the Gold Coast, Australia. In 2015 Black Hops brewed the world's first beer for the biggest entertainment franchise on earth, Call of Duty. Dan is passionate about helping people launch entrepreneurial projects. He has a paid 7 Day Startup group as well as a free Facebook group with over 12,000 members.
Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker and the author of 4 number 1 Amazon best selling business books. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year laster was sold to GoDaddy. With over 65,000 copies sold, Dan's books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with may resulting in 6 and even 7 figure businesses. Dan is also the co-founder of Black Hops Brewing, a craft beer brewery located on the Gold Coast, Australia. In 2015 Black Hops brewed the world's first beer for the biggest entertainment franchise on earth, Call of Duty. Dan is passionate about helping people launch entrepreneurial projects. He has a paid 7 Day Startup group as well as a free Facebook group with over 12,000 members.
Dan Norris, Dan is a serial entrepreneur, award-winning content marketer, international speaker and the author of 4 number 1 Amazon best selling business books. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy. With over 65,000 copies sold, 2 of them including myself, Dan’s books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with may resulting in 6 and even 7 figure businesses. Dan is also the co-founder of Black Hops Brewing, a craft beer brewery located on the Gold Coast, Australia. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. Dan is passionate about helping people launch entrepreneurial projects. He has a paid 7 Day Startup group as well as a free Facebook group with over 12,000 members.
On the show today, Dan Norris, international speaker and best-selling author, entrepreneur, marketer and owner of Black Hops Brewing shares his wisdom and insights, directly with you. This episode is has an insane amount of value packed into it and is a long one but it is well worth it. If you know a hospopreneur or would like to be on the show, please reach out at hospopreneurs@gmail.com. Some of the references from Episode 12: Black Hops Brewing (http://blackhops.com.au/) Foundr Magazine (https://foundrmag.com/) and Nathan Chan Matt Vergotis - designed the Black Hops logo More entrepreneurs and marketers Gary Vaynerchuk Seth Godin Steve Jobs - biography Ze Pickle (https://www.zepickle.com/)
When I looked back to the first time I had Dan Norris on the podcast I was floored to see that it was almost 100 episodes ago! Dan as always has been busy creating, producing content, and even launching a brewery! I had a ton of questions for Dan about Black Hops as well as the sale of WP Curve his books, and the fun project he launched for explainer videos, BoredAF ( I told you he's been busy). At the time of this recording, Dan and his partners with Black Hops Brewing had just hit a milestone revenue mark which was pretty exciting (he was pretty generous with sharing numbers when he could, which I kind of put him on the spot a few times, unintentionally. Sorry Dan!). Of course, I had to pick his brain about content creation. Having gotten sidetracked a couple years ago with the mastermind I was in, you guys know I've come full circle back to working on (and mastering) the fundamentals. Content is a huge part of the fundamentals for me and Dan's book, Content Machine, was pivotal for me. Questions I Asked Dan How has opening a brick & mortar business been for you? (Black Hops has brewery you can go to as well as finding the beer in other local pubs & stores) Your books Content Machine and Create or Hate were game changers for me. What are your thoughts when people say they're not good at creating content? How did your third book, Create or Hate come about? What can you share about the sale of WPCurve to GoDaddy? You've also been very transparent about the challenges you've dealt with to get to where you are (when you discussed getting kicked out of University and not making money with your agency). What are your thoughts about people being hesitant to share the struggles? How do you balance everything? What are your thoughts on focusing on "one thing?" Let's talk about Bored AF. I'm assuming the name came out of you wanting something new to work on, how's that going? What are your thoughts on Medium? What's in store for you next? What You're Going to Learn Where the idea for Black Hops came from How they created a unique beer for a video game (major release) The next step in growing and expanding the brewery and their beers The roll his books play in his overall business plan How the sale of WPCurve to GoDaddy happened (and what he could legally share with us) Dan's thoughts on repurposing content (hint: he's not a fan) What he's focusing on now Where to Connect with Dan Website | Facebook | Twitter Links from this episode A 7-Figure Business in 18 Months with Dan Norris WPCP: 056 Black Hops Brewing Content Machine Create or Hate 7 Day Startup Operation Brewery
In the final episode of this series we catch up with Hendo again and wrap up the AIBA awards and discuss our results and lessons learned. The post OPERATION BREWERY S02E06 – Season Finale our AIBA Results appeared first on Black Hops Brewing.
This week we give an update on what's happening at Black Hops, announce our AIBA submissions and announce our GABS 2017 beer, Band Wagon. The post OPERATION BREWERY S02E05 – Announcing our GABS 2017 beer appeared first on Black Hops Brewing.
This week, Hendo is back to chat about our decisions for the beers we will submit to the AIBAs. The post OPERATION BREWERY S02E04 – Our AIBA Award Submissions(with Hendo) appeared first on Black Hops Brewing.
Dan Norris is a serial entrepreneur and his ability to take quick action and iterate is impressive. We talk about the businesses he’s currently running and the recent sell of his last business to GoDaddy. By the end of this interview you’ll have a different view on failure, taking action and getting momentum on your side. Show Notes: 00:04 Summary and overview of the episode 00:45 Dan’s background 02:01 Failing at his first software company 02:17 Then had successes with WPCurve, Black Hops Brewing and wrote 4 books 02:48 What he’s learned post sale of WPCurve 04:04 Everyone takes on a certain risk when they start a business but not everyone admits the themselves the risks they are taking 05:10 Why you have to run a lean startup business before you jump into a larger scale business 07:19 How Dan views failure 08:30 Getting to the point where you don’t care and you see things as experiments 09:55 Realizing it’s not all in your control 11:57 When something is not working it just doesn’t work, and when it does work it works by itself almost 13:43 We are in the culture now of clickbait headlines 14:52 His latest venture www.boredaf.com 15:37 How speed and traction go hand in hand 17:17 Why he’s gotten bored of creating typical content 18:49 Following the traction is the way to go 20:04 What he’s working on currently Resources: Selling www.wpcurve.com to GoDaddy https://techcrunch.com/2016/12/05/godaddy-wp-curve/ Black Hops Brewing http://blackhops.com.au/ Dan’s Amazon author page https://www.amazon.com/Dan-Norris/e/B00O0H6T2M Explainer videos www.boredaf.com 7 Day Startup group and information http://7daystartup.com/
This week Dan chats with design boss Matt Vergotis about how we went about the new design for the Black Hops cans and cartons. The post OPERATION BREWERY S02E03 – Beer Design with Matt Vergotis appeared first on Black Hops Brewing.
Operation Brewery is back! If you missed last season, we focused on how we were going about building our brewery.This season, "Road to the AIBA's", will document our journey to improve the beer we make and work towards the big night for beer in Australia, the AIBA's in May. In this episode we chat with Hendo about how the AIBA's run. The post OPERATION BREWERY S02E02 – AIBA Awards Explained with Hendo appeared first on Black Hops Brewing.
Operation Brewery is back! If you missed last season, we focused on how we were going about building our brewery. It's been 7 months since then and things are a bit different. This season, Road to the AIBA's will document our journey to improve the beer we make and work towards the big night for beer in Australia, the AIBA's in May. On episode 1 we catch up with good mate and beer legend Steve (Hendo) Henderson about what we have planned. The post OPERATION BREWERY S02E01 – Making beer well with Hendo from BrewCult appeared first on Black Hops Brewing.
It's been a long journey but we've finally opened our brewery and tasting room in Burleigh Heads on the Gold Coast. I got the boys together for a final podcast to close out our story. Thanks for supporting us, we look forward to the next chapter. The post OPERATION BREWERY EP10 – We’re open! appeared first on Black Hops Brewing.
Our location has been something we've been working towards for a long time. In this, our second last episode in the series of launching our brewery, we reveal our location. We also run through the upcoming GABS festival, what we are working on what specifically how we came to our location. The post OPERATION BREWERY EP9 – Announcing our Gold Coast brewery & tasting room location appeared first on Black Hops Brewing.
In our last episode, we covered our plans to raise money via crowdfunding for our brewery. This episode, after a successful campaign raising $17,800 we regroup and discuss all of the other financial considerations for building a brewery. We go down into fine detail of how much it's costing, how much we've spent so far and where to from here. The post OPERATION BREWERY EP8 – How much does it cost to build a brewery (part 2 of 2) appeared first on Black Hops Brewing.
In episode 2 on #MerryBiz we talk to one of our most FAVOURITE entrepreneurs. He's been a huge inspiration to us over the past year and he is pretty darn epic. Known best for getting shit done... in 7 days. He is the best selling author of The 7 Day Start Up and Content Machine books. He has an amazing online community 'The 7 Day Start Up Pro'. He's co-founder of Black Hops Brewing - that's a place that makes beer. PLUS he is the co-founder of WPCurve which has just hit a 1 million US dollar run rate... (and yes, we are the first to announce it!) ... that's arund 1.4 million Aussie dollars! Welcome to #MerryBiz the one and only... Dan Norris! Take a listen! #MERRYBIZ SHOW NOTES Some questions we ask... Why did you wanna become an entrepreneur in the first place? What's the number one factor to take into account when starting any new business? Why is goal setting so important? How do you make sure you actually get shit done? How and why did you decide to crowd fund Black Hops Brewing? "Build something with your own money, your own hustle, in as short as amount of time as possible, with your own skills." Some moments of AHA! in this episode... Learn why a clear FOCUS is so important for any business (and your life in general). The importance of surrounding yourself with other smart people. How to remove excuses form your life and business aspirations. Why content marketing is the only form of 'advertising' your business will ever need. "I can literally tie almost every aspect of my business and other parts of my life back to content marketing." See acast.com/privacy for privacy and opt-out information.
**Update, the Pozible campaign is live here!** Next week we will be launching our crowdfunding campaign via Pozible. We’ll be aiming to be the first Aussie brewery to launch via crowd funding. This week on the podcast we chat with Alan from Pozible, Khierstyn from Crowdfunding Uncut and we make final preparations for launch. Access the campaign Click here to access ... Read More The post OPERATION BREWERY EP7 – Crowdfunding Black Hops (part 1 of 2) appeared first on Black Hops Brewing.
In the podcast this week we take you through our process for re-branding Black Hops and interview our designer Matt Vergotis. The post OPERATION BREWERY EP6 – Our design process for rebranding Black Hops appeared first on Black Hops Brewing.
In the podcast this week we run through the story of how we brewed a beer for Call of Duty. The post OPERATION BREWERY EP5 – Ask us anything about the Call of Duty beer appeared first on Black Hops Brewing.
In the podcast this week we hit the streets of the Gold Coast to find out what beer is selling well to help us arrive at a core range of beers. We also provide an update on how things are going with our plans to build a brewery. The post OPERATION BREWERY EP4 – What beer should we brew? Black Hops hits the streets appeared first on Black Hops Brewing.
This week something a little bit different. We had the opportunity to chat with Steve Baxter from Shark Tank about the craft beer industry in Australia so we decided to release it as this week’s episode. Please let us know in the comments what you think. Thanks so far to everyone who has left us a review on iTunes. If ... Read More The post OPERATION BREWERY EP3 – Interview with Steve Baxter from Shark Tank appeared first on Black Hops Brewing.
Our podcast Operation Brewery documents us going from home brew to brewery in 2015. If you missed episode 1, check it out here and listen in as we raise the funds required to build our Gold Coast brewery. In episode 2, we talk equipment. Mentions TianTai 4 Hearts Cavalier Brew-tek Coda Brewing Bionic Brew The post OPERATION BREWERY EP2 – We have ordered our brewery equipment! This is how it went down appeared first on Black Hops Brewing.
This week we are stoked to announce the release of our new podcast, Operation Brewery. The show will be a 10 part series that takes you into our world as we work on opening the Black Hops Brewery and Cellar Door on the Gold Coast, Australia. In episode 1 we take you inside our investor meetings as we start the process ... Read More The post OPERATION BREWERY EP1 – Listen to us attempt to raise money to build a brewery appeared first on Black Hops Brewing.