Podcast appearances and mentions of chris le

Transform your talent attraction with authentic employee-generated content. Welcome to a special episode that combines the podcasts, Employer Content Marketing with Chris Le'cand-Harwood and Employer Bland with Chris Murdoch. Welcome to Employer Content Club, where we help people in the employer content creation profession through conversations online and in-person. Our first event in London was supported by Vouch, so we just had to get them on for an episode.We sit down with Gary Zurnamer, CEO and Co-founder of Vouch, to explore how organizations can leverage employee voices to help drive their recruitment and employer branding efforts.Key Topics Covered:• Why employee-generated content drives better hiring outcomes• How to overcome the biggest barriers to employee participation• The role of AI in content creation (without losing authenticity)• Strategic frameworks for implementing successful programs• Real-world case studies from global organizations• Actionable tips for starting your employee content journeyMain Takeaways:✅ Content pillars must align with hiring initiatives✅ Remove ALL friction from the recording process✅ Start with internal advocates and scale gradually✅ Use AI for ideation and organization, not content replacement✅ Focus on business outcomes, not just engagement metricsAbout Our Guest:Gary Zurnamer is the CEO and co-founder of Vouch, a global platform helping organizations create and share authentic employee-generated content. Vouch works with major brands including Dunelm, Warner Bros. Discovery, Flutter and GoDaddy to transform their talent attraction strategies.Timestamps:00:00 - Introduction and guest background04:45 - The business case for employee content10:30 - Overcoming employee participation challenges16:45 - Real-world success stories and impact22:30 - AI's role in content strategy28:15 - Implementation roadmap and best practices34:20 - Key takeaways and final thoughtsFind Out More About Vouchhttps://vouchfor.com/Connect with Gary:LinkedIn: https://www.linkedin.com/in/garyzurnamer/Subscribe for more employer branding and talent acquisition insights!#EmployeeBranding #TalentAcquisition #EmployeeContent #HRTech #RecruitmentMarketing #EmployerBrand #VideoContent #HRStrategy #TalentAttraction #workplaceculture

Ever wonder what it takes to create employer brand content that actually wins awards? Chris and Roger have both been judges at multiple awards and have been involved in more submissions than they can remember over their careers. And they've had nominations and won some awards recently. So they got together to lift the lid on what it takes to produce nomination and award worthy work.In this episode, Chris sits down with Roger Cayless from Leap Create to dissect their award-winning DE&I campaign with CGI.And then Roger interviews Chris about award-winning work with Not Going To Uni and the RAF. Along with several nominations, these campaigns featured across multiple awards such as the Recruitment Marketing Awards, the RAD Awards, and the Lens Awards. What You'll Discover:✅ How CGI's innovative "internal voices" campaign tackled diversity & inclusion differently✅ The psychology behind using a Peep Show-style first-person perspective✅ Why Not Going Uni's RAF podcast series evolved beyond traditional formats✅ The strategy behind taking conversations from studios to sports venues for a more immersive experience✅ Key insights from judges on what makes content award-worthyFeatured Campaigns

Matt Fallaize speaks to Deputy Chris Le Tissier, who is bidding for re-election to the States. Hosted on Acast. See acast.com/privacy for more information.

Dans cet épisode, partez à la rencontre de Pax, une startup fondée par deux entrepreneurs autour d'une problèmatique en lien avec l'actualité politique et économique mondiale. Il s'agit de Penny Chen et Chris Le, qui ont été propulsés par l’accélérateur de renom mondial : Y Combinator. Leur mission ? Révolutionner le remboursement des droits de douane aux États-Unis grâce à une solution alliant intelligence artificielle et expertise réglementaire. Depuis leur rencontre sur une plateforme de mise en relation pour fondateurs, jusqu’à la création d’un outil capable de traiter des millions de données logistiques, Pax s’impose comme un acteur clé de la modernisation de la chaîne d’approvisionnement mondiale. Comment transformer un processus bureaucratique en opportunité pour les PME ? Quelle vision d’avenir pour la logistique ? Et quel rôle joue l’héritage taïwanais dans cette aventure ? Réponses dans cet épisode de Graine de Business.

What's better for employer branding? Online or in person events?It's really important for the employer branding community to have in-person events. Brining experiences together in one place can play a big role in elevating the sector.Chris Le'cand-Harwood chats with the EBCon Wizard - Sorin Olteanu - about the importance of in-person events and how to set them up. He's joined Emmple as a fellow event organiser [EBCon in Bucharest].

durée : 00:05:35 - Hélène au pays des 50 états - par : Hélène CHEVALIER - Ce chef d'un service médical d'urgence près de Dallas (Texas) faisait partie du collège électoral en 2016 mais il n'a pas voté pour Donald Trump comme son parti l'attendait de lui. Les 538 grands électeurs votent ce mardi pour élire le 47eme président des Etats-Unis dans l'indifférence générale.

#wwe #aew #wrestling E:144 T:6 Aquí hablamos sobre “Chris le dice adiós a la RCW” y más…

In this episode of the Maffeo Drinks Podcast, with guest Chris LeBeau, we explore the nuances of flavor profiles, consumer preferences, and the intricacies of crafting an exceptional cocktail. LeBeau shares insights on how different cultural backgrounds and personal tastes influence drink choices and experiences. He discusses the importance of storytelling and emotions in drink presentation, the role of brands in cocktail creation, and how bartenders and consumers can better communicate to achieve a satisfying drinking experience. The dialogue emphasizes understanding where good drinks originate, looking beyond brands to quality ingredients, and exploring novel mixer concepts. The episode invites listeners to embrace drink-making with a discerning palate and open mind. 00:00 Welcome to the Mafeo Drinks Podcast 00:28 The Ferris Wheel of 50 Best Bars 00:54 Taste Profiles and Restaurant Experiences 03:02 Categorizing Cocktails and Menu Descriptions 07:55 Brand Influence on Cocktail Menus 10:34 Personal Preferences and Cocktail Choices 17:51 Cultural Influences on Taste 21:29 The Impact of Small Additions in Cocktails 21:57 Bridging Taste Profiles: From Rum to Whiskey 22:41 Exploring Boulevardier Variations 23:47 Understanding Barrel Aging and Spirit Mellowing 24:55 Building Trust with Customers2 5:32 Maximizing Tasting Experiences in Classes 26:09 Avoiding Assumptions in Drink Preferences 30:18 The Importance of Reading the Room 36:55 Evaluating Bartender Skills and Drink Quality 39:42 Final Thoughts and How to Connect About The Host: Chris Maffeo About The Guest: Chris LeBeau

In this episode of the Maffeo Drinks Podcast, we have an insightful discussion with Chris Le Beau, who transitioned from a strategic consulting role into the world of mixology. The conversation explores Le Beau's passion for cocktails and the journey of learning and teaching cocktail-making. Key topics include the importance of mastering classic cocktails like the Old Fashioned, the impact of consumer perceptions on cocktail culture, and the significance of designing accessible yet informative menus in bars. We also discuss effectively bridging the gap between complex mixology and everyday cocktail enjoyment. Throughout the episode, the emphasis is on refining the basics and imparting knowledge to create a better drinking experience for everyone. 00:00 Welcome to the Maffeo Drinks Podcast 00:27 Guest Introduction and Background 01:09 Journey into Mixology 03:51 From Passion Project to Business 04:23 Consumer Perspective on Cocktails 10:57 The Importance of Cocktail Fundamentals 13:05 Challenges in Cocktail Culture 28:17 Menu Design and Customer Experience 33:30 Closing Remarks About The Host: Chris Maffeo About The Guest: Chris Le Beau

C'est un peu la mode de réhabiliter des films. C'est con mais c'est la mode. Alors, on a tous choisi un film qu'on aime mais que soit la critique, soit les gens n'aiment pas beaucoup. Dans cette première partie, Jess a choisi The Faculty, Storm La fin des temps et Chris Le règne du feu. Nous reviendrons la semaine prochaine avec The amazing Spiderman et Star Wars VIII.    

Dans cet épisode de Faim de Tournage, on découvre Chris, un invité bien particulier. Il a confié sa vingtaine à l'adrénaline, puisqu'il a vécu des tournages pour le moins rocambolesques. Il nous en parle avec beaucoup d'humour et de recul, et nous raconte sa vie de photographe portraitiste. Bonne écoute !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

I chat with Mary Appleton, an award-winning HR and workplace editor, about how organisations can thrive amidst a constantly changing world. Mary, who was previously the Director and Editor-in-Chief at Future Talent Group (formerly Changeboard), now runs her own business, Applewick Creative. We cover topics such as the impact of Brexit and COVID-19 on the workplace, as well as the implications of a rapidly evolving technology landscape. Thanks for listening/watching. Sign up for episodes, audio, events and curated content here: ⁠https://www.theengagingemployer.com/⁠ Chris Le'cand-Harwood Founder of The Employer Content Studio Ltd and Content Marketing Pod Ltd --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

What does a talent acquisition and marketing strategy look like? If only you had an easy-to-follow guide to help you build or evolve your approach to end-to-end talent acquisition and attraction. That's exactly why Ben Phillips decided to create a blueprint for you. Ben takes us through the why and what of this big body of work and we dive into a business-critical chat about what Return On Investment really means! And here's the 4-part series for his blueprint on his LinkedIn articles: https://www.linkedin.com/posts/bcphillipsdigital_talent-acquisition-marketing-strategy-activity-7059489275599355904-omyX?utm_source=share&utm_medium=member_desktop Get episode drops, events, and curated news by subscribing to The Engaging Employer here and in my newsletter: https://www.theengagingemployer.com/ Thanks for watching. Chris Le'cand-Harwood Director - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd https://www.contentmarketingpod.com/https://www.employercontent.studio/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Welcome to the first episode in our series partnering up with Not Going To Uni. Today we're joined by Conor Cotton, Managing Director of Not Going To Uni, and Stefanie Horrell, Admissions Director at Generation UK & Ireland. Together, we'll explore various ways in which employers can attract and hire Gen Z talent. According to recent studies, Gen Z represents the largest generation in the workforce and is expected to make up 36% of the global workforce by 2025. But how do you appeal to this new generation of employees? Conor and Stefanie will share their insights on the values and priorities of Gen Z, how they differ from previous generations, and what employers can do to stand out. Join us as we dive into the topic of how employers can attract and hire Gen Z talent. Whether you're a small business owner or a manager at a large corporation, this episode is for you. Thanks for watching. Thanks for listening. Sign up to my newsletter - The Engaging Employer - for episode drops, YouTube videos, curated content and events. https://www.theengagingemployer.com/ Chris Le'cand-Harwood Director - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd www.employercontent.studio www.contentmarketingpod.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

In this episode, we explore the question that keeps many agency owners up at night - how can creative agencies find their dream clients? My guest is Robert Patin - the Managing Partner and Founder of Creative Agency Success and a two-time international best-selling author. With experience in finance and over a decade working with creative agencies, Robert shares his expertise in guiding clients to manifest their dream businesses into reality. He believes in the foundational principle that simplicity is best, and through his partnership with clients, he helps them achieve their goals and reach new heights of success. Find out more about Robert, his business, and his books here https://thankyou.creativeagencysuccess.com/employercontent Thanks for watching. Thanks for listening. Get episodes, videos, events, and curated content direct to your inbox here: https://www.theengagingemployer.com/ Chris Le'cand-Harwood Director - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

So there's been a lot more talk about artificial intelligence since Open AI launched ChatGPT in November. From marketing to recruitment, people have been flocking to chat with the chatbot to see what the fuss is all about... Is it a threat to our jobs? What are the implications for the volume and quality of content being produced by brands? And how can AI help not hinder? I cover this, and more with Andy Lambert. Andy works for Adobe and Adobe bought his company ContentCal - a content scheduling and insights app, just over 12 months ago. So he knows a thing or two about this very hot topic! Thanks for watching. Thanks for listening. Get episodes, videos, events, and curated content direct to your inbox here: https://www.theengagingemployer.com/ Chris Le'cand-Harwood Director - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

What are the fears and frustrations of Gen Z about entering the world of work? I chatted with Conor Cotton - Managing Director at Not Going To Uni - to find the answers. Conor's company is a job board, social media agency, and content production studio all wrapped into one. And it gives him access to lots of people who are taking their first steps into the world of work. So we asked some questions in one of his WhatsApp Groups and got some raw and uncut answers... What do you think? We'd love to hear about your experiences and views on this topic. Thanks for listening. Thanks for watching. Chris Le'cand-Harwood Founder - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Getting productivity right is the key to creative thinking IMO! The productivity space has exploded in the past 3 years to help us find focus and do quality work. And the tech that's available now can really help anyone in employer branding and marketing. So I jumped back into the rabbit hole of productivity apps in January and it's really helped - this episode shares my favourite app and approach that works for me. Productivity is often seen as "getting lots done" - but it's really about the quality of the work done. The focus we find. And this is particularly important for happiness at work. Shout out to Sunsama whose good daily planning vibes are helping me continually improve my approach to productivity! And thanks to Akiflow for also standing out in the sea of apps in this space! Thanks for watching. Thanks for listening. This is the first episode featuring my new content strategy and production service for the employer brand and employer marketing world. It's great to see the logo featured for this episode! Chris Le'cand-Harwood Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement: "If it's a sh*t place to work, your employer branding is a lie." Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode. We discussed the relationship between employee experience and employer branding... So, what do you do if your organisation has an employee engagement issue? The answer is critically important for developing a successful employer brand. Here's more about Max's role as Chief Joy Officer: https://www.youtube.com/watch?v=qXjjZhCU_jA&t=479s Thanks for the chat, Max, and thank you all for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at Content Marketing Pod Ltd www.contentmarketingpod.com www.employercontent.studio --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

How do you get into marketing and build a career in it? In this episode 72, I'm joined by Laura Dunne, the Head of Marketing at Not Going To Uni. As someone in the early stage of her marketing career, Laura is in a great position to share her experiences and offer valuable advice to anyone looking to break into the industry. Not Going To Uni is a platform that helps young people find their first job after school or college, making Laura's insights particularly relevant for those just starting out. So this episode is packed with useful tips and strategies that you can apply to your career search. Here are some episode links mentioned in the chat: A story of breaking challenges down: https://bit.ly/3Y9Jb6F Laura's marketing life on Instagram: https://www.instagram.com/lauraatwork_/ Nervous about networking? The Marketing Meet Up is a relaxed environment for this! https://themarketingmeetup.com/ Laura on LinkedIn: https://www.linkedin.com/in/lauradunnee/ Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Branding and design....are key components in employer branding! I chat with Nikola Kalinovic, Co-Founder of BrandSprint in episode 71 of the Employer Content Marketing Pod. We explore the misconceptions surrounding branding and design and uncover the true meaning of these critical components for your business. From understanding the difference between logos and brands to recognizing the importance of a true brand identity, we'll show you the real impact of effective branding and design. Discover the key elements of a successful brand strategy and learn how to make design work for your business. Thanks for watching. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at the Content Marketing Pod Ltd https://www.contentmarketingpod.com/ ***SIGN UP TO MY NEWSLETTER** https://www.employercontentmarketingpod.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Any employer branding team is constantly trying to stand out in their markets and earn people's valuable attention. So it's important to see what's happening inside, and outside, the employer branding/marketing space. The Employer Marketing Perspective is a new regular slot in the podcast that looks at great working in the employer and consumer spaces. First up is Josh Tumbridge, Commercial Director at Crunch Digital Media as he shares three of his favourite campaigns from the last 12 months. We cover a load of things in just 31 minutes...

Which content trends must employer brands focus on to be a success in 2023, and beyond...especially when businesses need to succeed when economies are struggling? This is the topic of Episode 68 of the Employer Content Marketing Pod. And it's a must-watch/listen for employer brand/marketing of talent acquisition teams. I chat with Nick Francis - Co-Founder of Casual - about future content trends and what they mean for businesses and their brands. A brand's content is as important as anything else in your business, and Nick will tell you why. And how to leverage key content trends for your business. ✅ Brands as broadcasters ✅ The creator economy ✅ Producing content that people love ✅ Content as an investment, not a cost Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk about this important topic. Thanks for watching. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at the Content Marketing Pod Ltd --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

In Part 2 of this Future Content Trends mini-series, I chat with Nick Francis - Co-Founder of Casual - about which brands are winning with these content trends. We talk about some great examples - from Mr Beast to The NBA to Formula 1 and Nick shares why they are winning. And, most importantly, Nick talks about what brands can learn from these successes and apply them to their own content in 2023, and beyond. Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk about this important topic. This is a must-watch for employer brand/marketing of talent acquisition teams. Links of content mentioned in this episode: ✅ Mr Beast https://www.youtube.com/user/mrbeast6000 ✅ NBA - Hoop Cities https://youtu.be/r_EUkDJnGkM ✅ Drive to Survive https://www.youtube.com/watch?v=eokeG5lVAWY And here's Nick on LinkedIn https://www.linkedin.com/in/nickfrancisfilm/

It was February 2022 and I was at home - iPhone in hand - ready to record the trailer for the Employer Content Marketing Pod. I was a little bit nervous...I'd wanted to have a marketing podcast for at least 5 years and now was the time to finally do it. I knew I had plenty to share but part of you always wonders if anyone will care to listen. But I hit record and just started talking...and have loved every one of the 66 episodes I've published since. I'm now lucky enough to have over 50,000 streams and...I've got my first sponsor

In this episode, we're talking communities with Mariano Argunde - Digital Leader for Recruitment Marketing at IBM. Mariano is involved in a big IT community in Argentina that boasts tens of thousands of members who are highly active on platforms from Discord to in-person conferences. So he's a great person to chat with for sure. The word community is well-used in the world of marketing. Social media has provided a great opportunity to build communities and brands stake claim to the word all too often - But are they nothing more than a means of distributing sales messages? And are talent communities just glorified destinations for job alerts? There's no doubt that communities are full of potential in marketing, but what does it take to build a true community? We talk about what community is, and isn't. And what a thriving community looks like. Sign up for my new newsletter to get access to audio, video, and events https://www.employercontentmarketingpod.com/ Thanks for listening. Thanks for watching. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at the Content Marketing Pod www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Creativity is at the heart of great agencies, and it takes a lot of work to get it right. Especially when it comes to pitching. For every idea that wins, several don't see the light of day. Do they just end up in The Ideas Graveyard? In this episode I chat with Pete Rice, Director of A Different Kind of Animal Ltd, and an Associate Creative Consultant who has been an Executive Creative Director, and Head of Brand. He's forged his creative career in ad land for 30 years, so he's well placed to talk about pitching, creativity and The Ideas Graveyard. We cover a range of topics: - The pitch process...is it broken? Is there a better way? - Agency Clients - finding the right partnerships. - How to be a great client. - Does any idea truly die, or does it become something else? - How do you create ideas that hit the mark? - Three routes or one...? - Creating ideas at scale to find the one that works. - Balancing creative theory with applied creative. Thanks for the chat, Pete! And thanks for listening. Let's transform employer marketing together - share and learn - sign up to my newsletter https://www.employercontentmarketingdrop.com/ Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true super power in employer branding - is there a truer superpower to have? Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of empathy! Empathy is the key to the next evolution of the employer branding, so this is a chat worth listening in on. Thanks. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd Sign up to The Drop for updates on episodes, insights and events: https://www.employercontentmarketingdrop.com/ --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

I created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function. Only 21% of employees are engaged with their work - that means $8 trillion in lost productivity [Gallup's State of the Global Workplace 2022] - so more needs to be done. Attracting and retaining the right talent is THE number 1 challenge facing organistions. And we're lucky to work in a space that can really play its part! Subscribe to The Employer Content Marketing Drop and you'll get podcast episodes, articles, online chats, and events from the world of Employer Content Marketing. https://www.employercontentmarketingdrop.com/ Why this newsletter? Content marketing transforms employer marketing, and I want it to be adopted by as many organisations as possible. But it can't just be through the work I do with my clients! It's got to be through the experiences, advice, and opinions shared on the Employer Content Marketing Pod. Better together, and all that! Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director, Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

How do you use content and storytelling to support mental health and social care? Getting it right requires a lot of work but the results are far-reaching - You end up hiring the right mental health and social care professionals, and you engage the very people you care for. At the end of the day, it's about changing people's lives every single day. In this episode I chat with Raf Hamaizia, Mental Health Campaigner & Group Expert By Experience Lead at Cygnet Health Care. Raf and his team work with service users to help influence the care they're given. And it's their Music 2 Empower Series that stands out as an example of how co-producing projects lead to great content and engaged humans. We chat about the value in co-production and what projects like Music 2 Empower mean for mental health and social care service provision, and hiring the right people. Watch the video podcast here https://www.youtube.com/channel/UCUqEm7J0vIzutw8I4s52Bvg Here's the full Music 2 Empower video we talk about. Filmed at Cygnet Hospital Woking featuring David and Levi: https://youtu.be/ng95O8ydWQI https://youtu.be/ng95O8ydWQI Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

What does living and working in different countries bring to your marketing career? And how do you make international marketing teams work? Welcome to Episode 58 of the Employer Content Marketing Pod. I'm chatting with Keira Pintão, Senior Employer Brand Strategist at AMS. Keira has lived and worked in several countries and worked remotely years before it became a necessity for us all. She's worked in international marketing teams for much of her career, so she's got plenty to share in this episode: Let's get in with the chat. ✅ The pros and cons of moving to a different country ✅ Why change is a good thing for your career ✅ How to understand different working cultures ✅ Being creative through mundane tasks ✅ Making remote work the norm ✅ How to integrate in-person working at the right time Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Organisations don't truly value employer branding without data. If only more people knew how business-critical employer branding is. Finding, and retaining, the right talent is the number 1 challenge facing organisation. Without the right people, you just don't have a successful business. But this isn't reflected in employer branding and employer marketing budgets. It's serious business without a serious influence in the boardroom. This is the chat with Barbara Zych, Founder of EBnavi: an all-in-one platform to assess, benchmark, and develop employer brands. Data is too often seen as an afterthought and too focused on tactics. Get data right and employer branding functions become a business-critical function with the budget to boot! We cover a range of topics in this episode: ✅ Data starts earlier than you may think ✅ Adapting teams to a data mindset over time ✅ The time to hire metric mistake ✅ Connecting data and collaboration between departments ✅ The irrational fear of data ✅ Your Data Checklist Find out more about EBnavi here https://ebnavi.com/ Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

How do you create content that truly means something to the people you want to engage with? In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He's been a head of social at a TikTok agency and he's recently joined the social media team at Moonpig. And with Pride Month happening last month, he has a lot to say about how brands should get involved in LGBTQ+ campaigning. We provide some insights and tips about how to keep your marketing meaningful and relevant in a world dominated by social media. And we talk about how brands can avoid Rainbow-Washing with truly meaningful actions. We also get a first-hand view into the entertainment extravaganza that is the Eurovision Song Contest. Here are the highlights: Social media's impact on how Gen Z express themselves. The Age of TikTok and the impact on search behaviours How social media has given people a voice and means of self-expression. What makes for great content on social media. The importance of co-producing content with your audiences How to avoid Rainbow-Washing Which brands are doing LGBTQ+ campaigning the right way How brands can solve their authenticity problem What was it like being at the Eurovision Song Contest Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

In Episode 54 we're unboxing Web3 and what it means for creators, marketers, and the future of work

You should spend less money on your next ad! This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave this talk on to the pod! I chat with Simon Lucey, Founder & Managing Director of Hype Collective - a student marketing agency who work with some big brands in the consumer and employer marketing space. In this episode we chat about how working with students as content creators has meant their clients spend less but get great results. We cover a number of things in our chat: Using students as your content creators Reducing your reliance on high-end production content The power of experimentation Getting rid of that fear of failure The benefit of small production teams How to work with students to create content Partnerships that work Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Why are so few employees engaged at work? Search for Gallup State of the Global Workforce and you'll see some shocking stats about how disengaged employees are, and how much this hits the bottom line [over $7 trillion in lost productivity!]. So finding and retaining the right talent for the right job is the NUMBER 1 issue facing organisations! This is one of the reasons I started this podcast - employer content marketing has a role to play but so does leadership. If you have an engagement problem you've got a leadership problem. So I just had to get Sean Hagger in for a chat about leadership. Sean is a leadership consultant and an associate at Legitimate Leadership with experience in the Pharmaceuticals & Sustainability Tech arenas. Sean talks about the connection between leadership and employee engagement and how leadership can be more part of the solution than the issue. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

In this episode we're chatting about how the challenges facing digital media will affect brands, and how content marketing is the answer. Data privacy concerns are forcing platforms to restrict targeting capabilities in advertising. Brands will certainly feel the impact. And that's on top of keeping up to date with the many platform changes and tactics at marketers disposal. But not to worry, Joshua Tumbridge - Head of Client Services at Crunch Digital Media - is the perfect guest to help us unpack this for you. We cover a whole host of things in this episode: Is there a crisis in digital media? And is behavioural and demographic targeting dead? Long term strategy trumps short term tactics The latest views about TikTok and what employer brands can gain from the most popular platform on the planet The importance of having the right content to earn attention in a world of distraction Content marketing and having a Customer Relationship Management strategy to generated and nurture leads Building first party data in your marketing Thanks for the chat Josh! Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director x Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

It's Episode 50! And a big little milestone for a podcast that's soon to hit 50,000 streams. I love chatting with my guests about all things employer content marketing. For this episode I hand over the host mic to Conor Cotton, MD of Not Going To Uni, and I'm his guest. Conor asks me about why I set up the Employer Content Marketing Pod and what it takes to get to 50 episodes, and beyond. Thanks to the awesome guests who have helped me get to 50 episodes, and for everyone who takes the time to listen. It really does mean a lot. Chris Le'cand-Harwood, Host of the Employer Content Marketing Pod & Director x Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

What can vlogging do for your personal brand and your business? And what does it take to start and maintain a vlog? Welcome to my first video podcast and the first episode shot in a studio. Good times for the podcast! I chat with Conor Cotton, Managing Director of Not Going To Uni, about why it's important for a leader of a business to have a vlog. And he chats about his sources of inspiration and how he finds the time to deliver a vlog every month. It's great to see Conor's journey as an MD - vlogging is not something many leaders are prepared to do, especially in the early careers space, so he's definitely making his mark. If you can't watch the video on your podcast player then you can watch it here on YouTube: https://youtu.be/8QJFkXqC4HE Thanks for listening/watching. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director and Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Welcome to Episode 48 of the Employer Content Marketing Pod. I chat with With David Angus, Chief Strategy Officer at Curated Digital , about his experience in developing a consultancy offering in an agency. Business's ability to adapt is as important now more than ever - especially in the world of marketing where agencies need to constantly add value and differentiate from their competitors. So having a consultative approach and offering is a big conversation worth having. David and I chat about the challenges and opportunities he's experienced and why a consultative approach is important for many businesses. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director of the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

What happens when you film comedy sketches about agency life on your phone and publish them on social media? You get over 25,000 followers on LinkedIn in a matter of months. And 100,000 followers on TikTok. Rob Mayhew is a stand-up comedian who has also been in the agency world for 20 years. His comedy sketches about agency life have taken TikTok and LinkedIn by storm. He really is The Comedy King of LinkedIn right now. From the trials and tribulations of pitching...to office culture...and everything in between, Rob's videos reach thousands of people every single day. In episode 47 you get to listen in on how Rob manages to light up LinkedIn for so many people. And how it's become an effective marketing platform for him. If you like what you hear then share, subscribe and leave a review. Your support really does mean a lot. And here's Rob's TikTok of comedy sketch gold www.tiktok.com/@mrrobertmayhew Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketing.pod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

How can you develop your creative confidence? Finding the answer could just change your marketing. In episode 46 of the Employer Content Marketing Pod, I chat with Jasper Marriott - dancer, actor, teacher, long-distance runner, and magician. Jasper has loads of experience on the stage that we can all learn from to help us develop our creative confidence. It's all about having a magic mindset. We cover a whole range of topics: having confidence in yourself adaption and innovation not having all of the answers disagreeing effectively forgetting your fear of failure We also talk about what you can learn from two classic Disney films and long-distance running. Jasper even does a magic trick at the end of the episode to blow my mind. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Happy New Year! We're already 2 years deep into this decade. My goodness! In episode 44, let's look to the future by looking at today. We're chatting Artificial Intelligence. What does Artificial Intelligence mean for marketers and, in particular, how we produce content? I chat with Andy Lambert, Director of Growth at ContentCal, a software provider that helps marketers plan, schedule, and analyse their content. https://www.contentcal.com/ They're working on an Artificial Intelligence product at the moment, so when I saw Andy's post about this on LinkedIn I just had to get him on the pod. We talk about what Artificial Intelligence actually looks like for marketers. And what it practically means for how organisations create marketing content. Is AI the doomsday for a range of marketing roles, or does it mean we can create better content? You'll also hear some time-saving tips you can use today! We cover this all in this episode. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Episode 43 is the last episode of 2021 and what a year it's been for us all. Thanks to all of my guests and listeners. I'm really looking forward to giving you more podcast goodness in 2022. In this episode I chat with Raaj Govintharajah, Founder and CEO of The Martec, an AI-powered, employee-generated content platform. Employee Generated Content has picked up in popularity with employers, especially since the Covid-19 outbreak in 2020. So I just had to chat with Raaj to help make you an EGC pro in 2022. How can organisations overcome the challenges of creating Employee Generated Content? What role does Employee Generated Content software play in the employer marketing tech stack? And why is it so important to take an editorial approach to content strategy and production? We cover this and more in this episode. Customer success stories https://www.themartec.com/customer-stories Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

How do you produce award-winning content marketing for mental health care recruitment? In episode 42 I chat with Rowan Marriott, Head of Resourcing at Cygnet Health Care about the why, what and how of employer content marketing. I've been working with Rowan for over a year and a half now and we've produced over 200 pieces of content in that time. We talk about the Talent Pool Content Series that has helped Cygnet Health Care and generated extremely cost effective results. And it recently won us the Content Marketing category at the Recruitment Marketing Awards We cover a whole range of topics, such as: The challenges facing Cygnet Health Care The Spray And Pray Problem How to get buy in from stakeholders How you can get your employees excited through content The importance of serialising content Repurpose. Pilot. Test. Scale. Here's links to some of the content we discussed: Why We Care: The Nursing Career Podcast https://careers.cygnethealth.co.uk/podcasts/ Life Changing Stories Videos (Support Workers] https://join.cygnethealth.co.uk/care/ Health Career Guide [Online Event] https://thehealthcareersguidelive.springpod.co.uk/ Opinion Chat Series [Doctors & Consultants] https://youtube.com/playlist?list=PLLysVVcVKy2sycW5MQ7aSF9NZCHhousZG Opinion Chat Series [Nursing Leadership Team] https://youtube.com/playlist?list=PLLysVVcVKy2uYatZAnj_4nhEMRjv17_n9 Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

In Episode 41, we chat with Mariano Aragunde who is part of the Global Talent Marketing Team at IBM, and based in Buenos Aires, Argentina. A few weeks ago I saw one of Mariano's articles on LinkedIn. It was titled: “Most emails and newsletters for candidates suck.” His article went on to tell the story of how they've got their content right for their candidates. So I had to get him on the podcast. We talk about how they create newsletters for candidates that go far beyond just advertising their job opportunities. We cover what it really means to think about the audience and how having a journalistic approach to content changes everything. And what kind of environment encourages his team to do new things. Mariano has plenty of advice to share. Links mentioned in the episode: Mariano's LinkedIn article https://www.linkedin.com/pulse/finally-good-talent-marketing-newsletter-mariano-aragunde/ One of Mariano's favourite pieces of content from IBM “Meet Mombo” https://youtu.be/QcDa8rdz_ds Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Episode interview with Chris Le, find his Twitter https://twitter.com/clegfx (@clegfx) and check out his new avatar project dropping soon https://clonex.rtfkt.com/ (CloneX) Time Stamps [0:33 – 1:11] Chris is the co-founder of Studio https://rtfkt.com/ (RTFKT) and soon dropping https://clonex.rtfkt.com/ (CloneX), a collaboration with https://www.instagram.com/takashipom/?hl=en (Takashi Murakami). [1:16 – 8:40] Chris has worked in all forms of entertainment some of the artists e has worked with include; https://andersonpaak.com/ (Anderson Paak), https://www.nasirjones.com/ (NAS), and https://www.instagram.com/richforever/?hl=en (Rick Ross). From music industry to film he has done it all but always with an emphasis in visual effects (CGI or VFX background) then moved into game skins. Chris developed a lot of skins for the https://steamcommunity.com/sharedfiles/filedetails/?id=719928795 (Steam Workshop Platform). In his view skins are the same concept as NFTs.  He then had the idea to put these skins on sneakers and was introduced to https://twitter.com/benitopagotto?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Benito) through his friend https://brockhoferart.com/nzxt-h440-hyperbeast (Brock Hofer) (Hyperbeast). From there they teamed up with https://twitter.com/zaptio (Zaptio) to create a digital sneaker brand that could be forged for physicals. They got funded in 2019 by https://www.galaxyfundmanagement.com/ (Galaxy Digital) then later by https://www.galaxyfundmanagement.com/ (GFR Fund) and RTFKT launched in 2020. They returned to NFTs in late 2020 with their release of Cyber Sneaker on Superman. [8:40 – 11:35] For Kizu he sees a lot of overlap between Chris and Murakami's background. Starting in fashion, then later moving into the hip-hop industry (Murakami's colaborations: https://www.lvmh.com/group/lvmh-commitments/art-culture/ (LVMH), https://www.supremenewyork.com/ (Supreme), https://www.off---white.com/en-mx/ (Off-White), https://news.artnet.com/art-world/takashi-murakami-kanye-wests-kid-cudi-album-art-1298195 (Kanye West), https://artoyz.com/shop/en/blog/takashi-murakami-collaborates-with-jeweler-ben-baller--n878 (Ben Baller) & https://www.grailed.com/collaborations/drake-takashi-murakami (Drake)) Chris responds that he only works with people he is a fan of and that their backgrounds (Chris, Zapatio, Ben & Murakami) all aligned, almost as if it were meant to happen.  [11:57 – 13:04] The collaboration came about after the guys at RTFKT did an interview with Forbes Japan after which Murakami reached out with a DM of emojis. The rest is history. [13:04 – 18:09] Kizu sees Murakami, especially in recent years, as merging the two worlds between hypebeast and nerd culture. This is interesting as usually they are seen as being on the opposite sides of what is cool or fashionable.  For Chris, who has a love for gaming and otaku but also hip-hop culture, this highlights even more the synergy of why and how this collaboration came together. Chris says that him and Ben came into this because they wanted to make gaming cool.  [18:09 – 22:52] Kizu talks about the cultural shift between the need to look cool on and offline and how these worlds are merging.  For Chris who started as a nerdy PC gamer looking up to hip-hop culture, he says that he always knew that pop culture would eventually go in that direction how Clone X for him is bringing these worlds together. [22:52 – 27:43] Sabretooth notes that there are many PFP projects out right now in the NFT scene and asks Chris how they they came up with, https://clonex.rtfkt.com/ (CloneX). It all started when Ben and Chris started creating virtual influencers (https://www.tiktok.com/@fnmeka? (FN Meka)) with this background, plus a need to be able to wear

Why do brands talk about themselves more than they think about their customers or candidates? It's an important question, especially for the employer branding world. In this episode, I chat with James Ellis. James is the author of "Talent Chooses You: Hire Better with Employer Branding". And he's a self-confessed employer brand nerd. While reading his book a particular chapter made me want to get James onto the pod. Narcissistic brands are an issue in marketing and gets in the way of great marketing. We talk about the common mistakes brands make in their quest for attention and sales or hires, and what brands can do to be more focused on the people they want to engage with. Here are just some of the things we cover in this episode: How employer marketing has wrongly copied consumer marketing techniques. Passive job seekers? Are the best talent even looking for job ads? Your competition isn't your competitors, it's life Your audience isn't found, it's created. Employees aren't cost centres, they're value generators. Be more human in employer branding and build true relationships through your marketing. What can brands do to be less narcissistic? Here is Jame's book: http://talentchoosesyou.com/ And here's the Crazy Eddie commercial from the USA that James talks about: https://www.youtube.com/watch?v=Ml6S2yiuSWE Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Inspire and help first. Sell second. This is what employer content marketing is all about, and it's the topic for episode 39. I was invited to the EB Stars Conference in September 2021 to talk about employer content marketing and how it can transform employer brands. Joined by two of my clients, Rowan Marriott [Head of Resourcing at Cygnet Health Care] and Conor Cotton [Managing Director at Not Going To Uni], this was a chance to talk about the why of employer content marketing and, in particular, the how. We talk about the challenges they face and how they've used employer content marketing. And we talk through the work we did and the results they've achieved. We finish off with a 6-step process to help you turn the dial more towards employer content marketing. There are some points of the conversation where you may want to see the supporting visuals. So here's the video of this episode: https://www.youtube.com/watch?v=uTx4ZkUcA94 This content is also part of a whole range of training content on the Employer Branding Stars Academy [coming soon!] Thanks to the awesome team at EB Navi and the EB Insitute for inviting me and for organising an epic online conference of 50+ sessions in just one day! https://ebnavi.com/ https://ebinstitute.com/ https://employerbrandingstars.pl/ Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

In episode 0 of season 1 of The Lens Pod, we introduce the podcast hosts - Chris Le, Anne Xuan-Lan Nguyen, Sunil Ruparelia, and Emily Xu - and discuss the goals of the podcast, and give a peak behind the scenes and some things to look forward to with the rest of our inaugural season.